Marketing in the Wild: Recent Episodes
Julia at Stratos Creative Marketing
Have you ever seen a billboard or scrolled past an ad on social media and thought to yourself, “I just really don’t get it…”? You’re in good company!
Not all marketing lands well, and at Stratos we are obsessed with studying examples of both effective and ineffective marketing. Whether it’s a new marketing trend or an “oldie-but-goodie” strategy, we want to find it and see what we can learn from it.
Join us for our weekly hilarious commentary on the best (and worst) marketing out there. We’ll all learn something new and practical that will help grow our businesses. Support this podcast: https://anchor.fm/marketing-in-the-wild/support
Episode 120: Marketing in the Wild will be taking a break for the foreseeable future!
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Episode 119: In this episode, the Stratos team shares some of their Christmas memories that may or may not be marketing related!
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Episode 118: Julia delves into the challenge of balancing data privacy and personalization in marketing, drawing insights from Meta's Agency Summit. She highlights three key principles for marketers: safeguarding and not selling collected data, asking for only essential information, and employing creative segmentation methods.
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Episode 117: In this episode, Julia chats with Erin Fults from Heights Strategic Marketing. They talk about the book, "They Ask You Answer" by Marcus Sheridan, exploring its principles and the importance of creating purposeful content that builds trust and guides customers through their journey. Erin provides practical advice on implementing the “They Ask You Answer” framework, such as mapping out the customer journey and addressing questions at each step.
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Episode 116: Julia interviews Paige Flamm, a former influencer who now works with Giv.care, a disability caregiving agency. Paige emphasizes the importance of inclusive language and representation in marketing campaigns, highlighting the challenges of terminology while stressing the need for authenticity and emotional connection in content creation.
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Episode 115: In this episode, Julia interviews Jaems, owner of Once Upon a Christmas Tree Farm in Utah. Jaems discusses the challenges of starting a Christmas tree farm in a new climate, emphasizing the importance of authenticity and sharing both successes and failures on social media. She highlights the rewarding experience of seeing her dreams come to life, building a supportive community, and creating a unique farm experience for visitors.
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Episode 114: This week, Julia interviews Amanda Hofman, founder of Go To Market, a branded merchandise company. Amanda shares her passion for creating meaningful and purposeful merchandise that reflects a brand's message and identity. She emphasizes the importance of choosing items that resonate with the audience and incorporating bold messages rather than simply slapping a logo on products.
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Episode 113: Julia interviews Madi Baldwin, founder of Gen Z Girlies podcast, discussing entrepreneurship, Gen Z's unique traits, and effective marketing strategies toward younger generations. Madi emphasizes the importance of authenticity, hyper-personalization, and video content in social media marketing for Gen Z. She also highlights Gen Z's resilience, creativity, and open-mindedness as key strengths, showcasing the generation's determination in shaping the future of work and business.
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Episode 112: In this episode, Julia explores the influence of core emotions in business with guest Erika, a former interior designer turned marketer. Erika discusses her transition, highlighting the undervalued role of interior designers and the need for compelling storytelling. They delve into the E3 Storytelling Framework, emphasizing emotions like belonging and purpose and cautioning against manipulation in branding.
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Episode 111: In this episode, Julia chats with Ryann and Kat from Stratos, where they share some of what’s happening behind the scenes at Stratos. They share some of their proudest moments, challenging moments, and steps they’ve taken to streamline their marketing processes.
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Episode 110: Julia introduces Todd, a specialist in helping people find their niche in business. They discuss the aversion some people have to find a niche and address the misconception that niching restricts business opportunities. Todd also shares three questions to help individuals identify their niche and provides insights into when a niche is essential for a business.
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Episode 109: Julia shares five tips on how to DIY content creation. By applying these strategies, you can have more effective and efficient social media management, and improve your relationship with social media!
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Episode 108: In this podcast episode, Karen Anderson, an Associate Publisher at Morgan James Publishing, shares her journey in the book industry and offers valuable insights for aspiring authors. Karen advocates for self-publishing and hybrid publishing models, highlighting effective marketing strategies, such as podcast appearances, leveraging traditional media, and giving books away to generate leads.
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This week, Kat is hosting a special guest—her dad, Steven Combs, aka retroCombs! Steven shares how he turned his hobby into a content stream during the pandemic, sharing his love for retro computers through videos, and he emphasizes the importance of having fun and staying authentic while creating content.
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Julia chats with Landon Wade, Owner at Goodson Clothing & Supply Co., and they are talking about all things swag and merch—like whether or not those are even the right terms to use! Tune in to learn whether or not you’re ready to order promotional items, how to choose the right swag for your audience and business, and more.
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In this episode, Julia talks about getting ready for your holiday marketing (yes, in September!) and what to keep in mind. (And if you’re looking for more tips, make sure to revisit Episode 9: Preparing Your Social Media for the Holidays!)
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Although our summer series is officially over, the inspiration from all the conversations these past few months remains with us. Julia shares some of her thoughts to close out the series.
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Julia meets with Caitlyn Jennings, the owner and lead photographer at Wilder West Elopements. Caitlyn shares her journey as a wedding and elopement photographer based in Sedona, Arizona. Listen in to hear her talk about the flexibility and lifestyle benefits of owning her business and how she found her niche in elopements!
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Episode 102: This week, Julia meets with Taylor Walden, the founder of Simple & Sentimental, a personalized gift business. Taylor shares her entrepreneurial journey from starting with calligraphy to pivoting into personalized stickers and gift boxes.
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Episode 101: In this episode, Julia meets with Betty Gurerro, a licensed registered dietitian and owner of "Eat With Betty.” In this conversation, they cover the challenges of entrepreneurship, defining the "why" behind starting a business, authenticity in social media, and the rewarding feeling of empowering clients.
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Episode 100: What better way to celebrate our 100th episode with some CHOCOLATE? In this episode, Julia chats with Jenni Farrow, owner and head chocolatier of Jenni’s UGLY Chocolates. Jenni shares her experience with earning accolades from renowned publications, embracing change, and seeking professional guidance to help grow her business.
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Episode 99: In this episode, Julia chats with Elaine Kinney, the founder of White Pine Bath and Brew, to discuss her unique business of creating luxury vegan skincare, specifically palm-free soap made from local craft beer! Despite facing challenges like imposter syndrome, Elaine encourages aspiring entrepreneurs to take action and learn as they go.
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Episode 98: In this episode, we meet Maggie, founder of Bodega, a subscription service for fresh produce in Elgin, Illinois. She talks about curating products from other small businesses in the area, surprising people with what they’re going get in their bags, and the mindset shifts that have kept her motivated and unwavering in pursuit of her dreams.
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Episode 97: Kamea is the owner of Chosen Creative Stationery and the Utah Letter Writing Club. In this episode, she shares with Julia about being part of the first wave of Etsy sellers and the importance of shedding expectations imposed by societal norms to embrace your most authentic self.
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Episode 96: Julia chats with Xochil, owner of The Chicago Pattern Maker, who helps businesses with their product development needs. Xochil talks about what it’s been like to be in business for 15 years, the challenges of building a team, her favorite parts about owning a business, and the importance of having community within your industry.
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Episode 95: Join in on this week’s episode as we meet Therese, owner of the charcuterie board business Tricky Foods, and delve into her journey of building a business during the pandemic. She shares her experience using Instagram to establish her brand, the reason why she loves sales over marketing, and the most challenging aspects of being a business owner.
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Episode 94: In this episode, Julia speaks with speech therapist and board-certified behavior analyst, Rose Griffin, about how she’s built her therapy product business through podcasting, course creation, TikTok, and more.
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Episode 93: Julia chats with Christina O’Driscoll, co-founder of the New Growth Project, about her journey into nonprofit-hood: how she and her niece decided to start a nonprofit, why they went the non-profit direction, and what marketing a non-profit is like.
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Episode 92: Julia meets with Katie Nelson, a live painter. What exactly is that? Tune in to find out! Together, Julia and Katie also talk about social media and what it’s like to have a “toddler”-stage business.
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Episode 91: Julia meets with Chelsea Rose, the president and CEO of the Colleyville Chamber of Commerce in Texas. They chat about how Chelsea got to where she is, what it means to be a business leader, how joy is her business strategy, and the one key thing that makes businesses most successful.
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Episode 90: This summer, Julia is meeting with several women business owners and highlighting their experiences and the road they’ve traveled to get to where they are. Tune in to this episode to learn more about the “why” behind this summer series. Whether you are a man or a woman, we hope that these episodes inspire you, encourage you, and maybe even teach you something new.
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Episode 89: In this episode, Julia chats with fellow StoryBrand guide, Paige Worthy, about ethical copywriting and how your brand’s voice can humanize your marketing and show your customers that you care.
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Episode 88: You may have heard about the Stratos lead generation machine before. In this episode, Julia shares the details of that process so that you can develop your own ways to attract, nurture, and grow your audience and community.
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Episode 87: Julia chats with Virginia de Assis, a business coach and seven-figure entrepreneur about workaholicism, aligning your passion with your business, and doing what feels right to serve your business—even when it’s not what you’re “supposed” to do.
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Episode 86: Do you feel like you have to run your business in a certain way or that you have to follow specific steps to achieve your business goals? In this episode, Julia talks about giving yourself permission to align your work with your values.
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Episode 85: In this episode, StoryBrand guide Annie Schiffmann shares with Julia how she went from improv to marketing and what she's learned about simplifying the content creation process. Tune in to learn how you can also streamline your content creation with her PAGER method.
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Episode 84: In this episode, Julia talks in depth about a recent product launch that failed, what she learned from it, and how she is moving forward!
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Episode 83: Julia chats with fellow StoryBrand guide Susan Payton, founder of The Business of Stories, to talk about sharing stories: how they build deeper connections, help establish your value, and help attract your ideal customers.
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Episode 82: Julia invites a special guest in this episode—her husband, Roger! Together, they announce a new business venture, how it came to be, and why it’s the perfect marketing case study.
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Episode 81: Julia speaks with StoryBrand guide Katie Lantukh of Murphy Marketing on finding the balance between success and failure in our copywriting and brand messaging. They also talk about being more empathetic vs. fearmongering, having clarity on using words that mean what you truly want to say, and how compassion can help you serve both your customers and your team better.
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Episode 80: In this episode, Julia goes down the rabbit hole (or rabbit trail?) on why she loves Liberty Mutual’s “Research Shows…” commercials and whether or not the “research” actually checks out!
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Episode 79: Julia chats with Brooke Greening, a StoryBrand guide and co-owner of Building Momentum Resources, about how marketing and sales: how do they differ from each other, why businesses need both as part of their overall strategy, and how to use them to connect with your customers.
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Episode 78: It happens to the best of us—sometimes, it’s hard to feel creative or think of your next great idea. In this episode, Julia shares some ways that help inspire new ideas. It may seem contradictory, but tune in to see how she both consumes less and consumes more to be more creative!
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Episode 77: Julia chats with Erin Gallagher, whose #hypewoman post went viral after the 2023 Golden Globes. In this episode, Julia and Erin discuss what we can learn about leaning into our own successes as women while supporting and celebrating other women doing the same.
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Episode 76: Organic posts, boosted posts, paid ads—oh my! Julia provides an overview of these different ways you can strategize on social media: how to figure out when to invest in paid posts, the difference between boosted posts and ads, and why you should never stop posting organic posts.
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Episode 75: Julia chats with fellow StoryBrand guide, Tami Enfield, about their experiences running social media companies. They also dive into why people are intimidated or overwhelmed to run their own social media accounts and how to use social media to achieve specific goals for your business!
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Episode 74: In this episode, Julia talks about what #hashtagholidays are and how you can use them creatively and effectively for your social media marketing.
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Episode 73: In this episode, Julia chats with Alexi Johnson, owner of the Cocktail Collective, whom she met at a local mixology class. Alexi shares her journey and experience as a black female business owner in Utah and what she's learned about marketing her collection of businesses.
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Episode 72: Julia shares some really great content resources and tools that we use ourselves at Stratos for creating social media content. If you are DIYing your own social media, you can use all of these resources, too!
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Episode 71: Julia speaks with Meg Kypena about brand archetypes: what they are, how they are different from personas, and how they're kind of like Enneagrams for businesses.
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Episode 70: Sometimes you are too close to your own products or services to know what the best way to market is. Julia shares some examples on marketing that's needed to be tweaked, marketing that was scrapped, and marketing that has worked.
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Episode 69: Julia chats with Cali Waege, a Pinterest marketer and founder of The Halcyon Hive. Tune in to learn about all things Pinterest: how to use it when you're not churning out weekly blog posts, whether or not it's considered social media, and the industries currently thriving on the pin-sharing platform.
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In this episode, Julia shares about the exciting projects Stratos has been a part of in 2022 and how we're grateful for being able to co-create with our clients!
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In this special Christmas episode, the Stratos team shares about products from social media ads that have made it onto their holiday wishlists this year.
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Julia speaks with Michelle Sell, a product marketing manager who has worked in the B2B, B2C, and B2B2C world. In this episode, learn about what all these letters mean and the differences between these marketing audiences!
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If you're not already using hashtags, get on it! Every social media platform utilizes hashtags differently, but they are a powerful tool for your customers to find you. Julia takes a deep dive in this episode on how to use hashtags and how to brainstorm them for your business.
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Julia speaks to VP of Marketing and Technology of Wausau Homes, Amber Gauge, about identifying who your customer is. You may be surprised to learn that your target audience might not actually be who you think it is!
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Julia gets personal as she reflects on what it means to feel grateful, even when life feels hard.
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Julia speaks to hand-lettering and mural artist, Hayley Barry, about how murals can play a unique role in a business's marketing, how most of history's fine art was a form of PR, and the difference between calligraphy and hand-lettering.
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In this episode, Julia talks about the different marketing perspectives when it comes to using social media for your business. Tune in for examples of companies that don't use social media and for reasons to consider when figuring out if social media aligns with your marketing strategy.
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Julia and fellow StoryBrand Guide, Schell Gower, take a deep dive into Schell's experience as a fractional CMO, the power in personal branding, and how one kink in your systems can cause a ripple effect in your marketing.
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Stratos Operations Manager, Kat, talks about who exactly you should be following from your business Instagram account.
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Julia chats with Karsen Murray about what ethical copywriting is and some best email marketing practices you might not expect!
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What calls to action are you using in your marketing? Are you giving clear instructions directing your customers in the right direction? Julia shares how lack of clarity resulted in a few confusing situations in her own life.
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Julia speaks with fellow StoryBrand guide, Rachel Zurer, about the conception of Magic Words of the Week, what makes nurture emails so effective, and ideas you can apply to your own email marketing.
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In this episode, Julia surprises Ryann with a piece of mystery marketing. Tune in on the discussion of why this product was successful, what we can take away from it, and to learn more about Ryann's favorite song, "It's Corn!"
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This week, Julia chats with JoAnn Kunberger, a market researcher at Reed Group, on why market research is helpful and practical ways to get usable and helpful data to act on.
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In this episode, Stratos Operations Manager, Kat Combs, shares some behind-the-scenes with our exact content repurposing methods.
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Julia chats with outdoor advocate, Amanda Powell, about her experience as an Instagram influencer and what it might look like for companies and businesses to be more inclusive and accessible for users of all abilities.
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In this episode, Julia talks about exploring the new Shuffles app by Pinterest and her thoughts on how it can be used by marketers.
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Ever wondered how the StoryBrand livestream can help you clarify your message? Julia chats with Monica Mikhaeil who went through the workshop and was able to set a strong marketing foundation for her brand.
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Marketing is a lot like dating in that building relationships take time. Julia dives more into the foundation of a good relationship with your customers.
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In this episode, Julia speaks to former salesperson, Justine Wan, on how to sell your products or services without feeling like a sleazy salesman.
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A question Julia gets asked a lot is how to apply the StoryBrand framework to social media posts. Here are some formulas you can use to help you strategize your social media plan using your BrandScript!
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As you may know, Julia is a certified StoryBrand guide. In this episode, she shares how she discovered StoryBrand and why Stratos uses it as the foundation of our work.
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Boutique fashion is a fast-paced industry. In this episode, our guest Grace Snively, a boutique owner, talks about what she's done to keep up! She also shares with Julia about setting boundaries for herself as a business owner. A must-listen for anyone who runs their own business!
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You might have seen companies come under fire in the news for doing something they probably shouldn't have—but is even bad publicity good if it's getting your business name out? StoryBrand guide Lauren Kwedar-Cockerell shares with Julia more about the world of PR.
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Is TikTok purely a Gen-Z platform? Julia chats with StoryBrand guide, Jonathan Carone, on how he's used TikTok to promote his podcast and how others can think about using TikTok for their brand, too.
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SEO—black magic or no? Julia speaks to SEO expert, Heather Bowers, on what SEO actually is, tips to improve your SEO strategy, and what you should know when measuring your SEO efforts.
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In this episode, Julia talks about states that have banned face filters and how that affects us as consumers and marketers.
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Is there overlap between political campaigns and marketing campaigns? Julia chats with field organizer and pod director, Abigail Hayes, about what goes on behind the scenes during political campaigning.
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In this episode, Julia chats with Caleb Mootispaw about how marketing his new business resulted in his community rallying around him during a difficult time.
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In this episode, Julia shares some thoughts about how we can approach sensitive topics and practice inclusivity as professional and individual marketers.
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Julia chats with StoryBrand guide, Lynn Tickner, on the thought process of naming a business and the role your brand's name plays in your overall marketing.
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Have you ever bought a product just because it had really beautiful packaging? Or had a great experience opening up a new product? In this episode, Julia talks with StoryBrand guide, Sarah Hackman, about how great packaging can help push product brands to the next level.
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We get asked this question almost every week. It can be confusing to choose because there are so many social media platforms out there! In this episode, Julia shares some food for thought on what to consider when strategizing for your social media presence.
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Julia and guest, Brent Stutzman, discuss transparent follow-up and software to help streamline.
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A marketing checklist: what we've noticed makes successful marketing!
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This week, Julia chats with brand photographer Amy Lawson about how brand photography differs from other types of commercial photography and when it's time for your business to hire a photographer (likely sooner than you think!)
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In this episode, Julia goes through the Storybrand framework using several movie examples. Let us know what you think about the last example! Who is the hero and who is the guide?
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Julia chats with StoryBrand guide and CEO of Sparx360, Elaine Acker, about Elaine's new endeavor The Creative Cookbook, and how it works as a marketing case study that's happening in real-time.
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A listener recently asked us, "Why hire a graphic designer? Isn't using someone on Fiverr or similar sites good enough?" Julia shares some critical points to consider.
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Do you struggle with your nonprofit marketing? Or do you struggle to apply marketing principles to reach your nonprofit goals? In this episode, Julia chats with Storybrand guide Evan Cox about the differences and similarities between nonprofit and traditional marketing, and best practices on how to ensure your nonprofit marketing is effective.
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It's a given: businesses should be practicing what they preach. Does yours? Julia reflects on her own experience as a business owner while also sharing real-life stories of clients who have tried to serve others without trust and authority.
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Tune in to this week's episode as Julia chats with Jill Felty, founder and Storybrand Certified copywriter at Felty Co Copywriting about how to add personality into your marketing without sacrificing clarity.
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Julia shares about an ad she recently saw for hands-free shoes. Tune in to hear why this targeted ad for a no-so-new product concept was so effective and how you can use the same principle in your own marketing.
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Ever wanted to be a fly on the wall for a creative brainstorming session? Just join our senior content coordinator, Ryann as she chats with lawyer Sami Hall about how to generate creative ideas for any line of work and how to utilize those ideas over multiple platforms.
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In this episode, Julia chats with Stephanie Scott of New Light Marketing who has collaborated with the Stratos team on many projects. Listen in on ad targeting success stories, what ads can and can't do for your business, and when is the right time for a business to start running social media ads.
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Audits get a bad rep but we promise, this is an audit that is worth taking the time to do to up your social media strategy. In this episode, Julia speaks with Stratos sales and retention manager, Bryce Shockley, about how you can perform your own audit and figure out the next steps for your business.
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Julia chats with Tracey Matney of Victory Points Social about how businesses are using chatbots to their advantage when selling a product or service.
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Is email marketing dead? It may seem like it if you're not following these important principles laid out by Julia in our latest Marketing in the Wild episode. Tune in to revive your email marketing strategy back from the dead.
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Tune in to this episode where Julia chats with John Wojtasek, a StoryBrand guide at Lux Lab who specializes in video marketing and how to use it as an effective tool to get your brand script out into the wild.
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Many have wondered and asked how Stratos came to be. As we approach our fourth year in business, Julia shares about her journey and how Stratos has turned into what it is today.
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In this episode, Julia talks to Aaron and Garrett of Secondhand Concession Stand and how their creative marketing efforts grew them to almost 5,000 followers in just their first year of business.
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While the Stratos team doesn't specialize in making billboards, there is a lot we can learn about marketing and branding from the billboards we see out in the wild. In this episode, Julia talks about multiple billboard examples and what we can learn from them to better our marketing.
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Tune in to this week's Marketing in the Wild Holiday Special! In this episode, Julia and other Stratos team members share their childhood memories of Christmas marketing stories that have stuck with them. From Furbies to rebellious Christmas outfits, these stories are sure to bring you some holiday cheer!
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Tune into this week's episode where Julia chats with streaming gamer Angelic Angie on how she markets herself by fostering community with her followers.
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In this episode of Marketing in the Wild, Julia shares how an accident involving a dinosaur statue turns into a local memorial and marketing opportunity for a gas station. This is a true marketing in the wild story and may inspire you to embrace the good and bad happenings in marketing that are out of our control!
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In this episode, Julia talks with Stratos' in-house graphic designer, Savannah Guthrie, about creating the Marketing in the Wild brand into what it is today. Make sure to tune in as we also reveal the name of our beloved bear mascot!
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Social media has truly changed the way we are able to stay connected with each other and, if you're like most people, you may have a love-hate relationship with it. In this episode, Julia offers a personal reflection on how she uses social media in her everyday life and the boundaries she sets to stay mentally healthy.
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What happens when your marketing strategy doesn't go exactly as planned? Do you choose to give up or do you regroup and shift your perspective? In this episode, Julia speaks with children's book author and long-time friend, Tasha Eizinger, discussing adaptability and the power of a positive mindset when it comes to marketing.
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It's already November - have you planned out your social media for the upcoming holidays? And no, we're not just talking about Thanksgiving and Christmas. In this episode, Julia talks about five important holidays: Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday, and why you need to be planning ahead and scheduling social media posts around them. Whether you're a business owner or non-profit, listen in to how you can use these days as prime opportunities to connect with your customers and community!
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What is branding and what is marketing, exactly? Do you need both? And how do they work together for your business? Julia and Stratos Operations Manager, Kat Combs, get into the nitty-gritty details of each. In just one episode, you can start refinding your own brand using Kat's list of important branding items that works (even if you're a small business!)
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Marketing is a really great tool to promote your brand and meet your business goals. Unfortunately, it's not a magic wand! It can help you create messaging around products or services, but it won't solve underlying problems that you need to deal with. Listen in on this episode to learn how to use marketing as a tool - not a crutch - for your business!
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Is social media making or breaking your marketing strategy? In this episode, Julia speaks with two of her good friends, Amy Baumetz and Mel Johnson, both of whom use social media to grow their network marketing businesses and personal brands. Even if you don't own a network marketing business, Amy and Mel both share great tips on how you can use social media intentionally and authentically to connect to your audience.
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Testimonials are an important part of helping your business gain traction...but how does a business get testimonials in the first place? In this episode, Julia gives us a testimonial confession and also shares a few ways to give credence to your product or service, even if you're a brand new business.
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In this episode, Julia chats with Stratos' Senior Content Coordinator, Ryann Marlar, about getting weird on social media. Are you comfortable with being a little zany with your brand, or is it possible to be TOO weird? Come join the conversation, which includes how Weird Al Yankovic can maybe help influence your marketing!
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This episode takes a personal dive into three things that bother Julia when she sees them in marketing. They may bother you too OR you may have never noticed them before! Either way, she is laying three of them out there. Do any of these bother you too?
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Nobody likes someone who's bragging or one-upping your stories. In this episode, you'll hear about how Julia's stories about her recent moose sightings were shut down by someone who enjoys bragging. Even in business conversation, we can fall prey to shutting down potential conversations with customers when we talk too much about ourselves.
Good news? There are four ways that you can tell your stories or talk about yourself in a way that is not bragging.
In essence, we have found four different things that brag about you without you bragging about yourself. They speak to how awesome you are without you having to do it yourself. Listen in to hear Julia's moose stories and these four tips!
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We're so excited you're tuning into our trailer episode! Our goal is to create a podcast that would talk about how and why marketing matters in the real world. We're hoping to bring you conversations that are fun and invigorating - both for seasoned marketers and people interested in how marketing intersects with culture.
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