The 2181 Podcast: Recent Episodes
Aleshia Patterson
The podcast where marketing and communications professionals can come together to discuss work, life, balance, and everything in between. Hosted by Aleshia S. Patterson, MA. of the 2181 Media Group.
In this episode, I celebrate completing the first season of the podcast and share what's coming next in season two.
Topics Discussed:
- How I successfully launched a podcast after two failed attempts
- Why it's important to complete something without perfection
Resources:
Aleshia S. Patterson, MA
In this episode, I share why social media managers are often overlooked and undervalued.
Topics Discussed:
- Offensive phrases social media managers receive
- How social media managers can communicate value and impact
Resources:
Aleshia S. Patterson, MA
In this episode, I share why marketing and communication professionals should become media literate also known as media conscious.
Resources:
Common Sense Media
National Association for Media Literacy Education
Aleshia S. Patterson, MA - LinkedIn
Special announcement: I'm excited to share that The Aleshia Patterson podcast is now officially, "The 2181 Podcast."
Topics Discussed:
- Why I wanted to rebrand
- The meaning behind "2181"
- What's coming next
LinkedIn: Aleshia S. Patterson, MA
In this episode, I share with you how values are critical to showing up authentically in the workplace and navigating marketing and communication projects.
Topics Discussed:
- Experiencing cognitive dissonance with work
- How to determine your values
- How to navigate when a company/project doesn't align with your values
References:
Core Value List
Aleshia S. Patterson, MA - LinkedIn
In this episode, I guide you through a meditation with a focus on your strengths, skills, and assets.
Trigger Warning: Mental Health In this episode, I share with you different ways creatives can reduce burnout. Topics Discussed:
What is burnout? Why do creatives experience burnout? The importance of managing energy and time How to theme your workdays The Pomodoro Technique Time Blocking What is whitespace and why you need it? Creativity as self-care
Resources: Aleshia Patterson LinkedIn
In this episode, I share with you the index card method—an exercise to help companies, businesses, or brands determine their pillar content. After determining pillar content, you'll learn how repurpose the content into different formats. Topics Discussed:
Why is content king? Difference between revamping and repurposing content The Index Card Method Rule of 7
Resources
The One Hour Content Plan by Meera Kothand Hubspot Blog LinkedIn Learning The Balance Small Business Aleshia Patterson LinkedIn
Trigger Warning: Mental Health Social media can take it's toll on it's users—especially social media managers. In this episode, I discuss various ways social media managers can take care of themselves and still be productive as work. Topics Include:
Establishing boundaries Evaluating responsibilities Cell-phone usage The power of music Eliminating distractions Time Management
Resources Mentioned:
Open Path Collective Talk Space
Welcome to the 2181 Podcast! The podcast where marketing and communication professionals can come together to discuss work, life, balance, and everything in between.