performance marketing: Recent Episodes
performance marketing by pingpong
Are you an owner/operator of a small business? How about an entrepreneur wearing many hats and balancing several plates? Do you get confused on where to start with marketing and how to get more customers?
If so, this podcast is for you!
Welcome to performance marketing, a weekly podcast focused on growing your business through online marketing. Together with Chris & Todd, you’ll discover ways to grow your business online with actionable items you can take back and implement.
Why is digital marketing important? Let's break down some of the components.
- Google ads PPC
- SEO
- Website design
- Content marketing ie blogging, social, etc
- Email marketing
Where should someone start?
- Let's say someone feels completely overwhelmed. Where should they focus?
- If someone is bootstrapping, where would you say the best "bang for the buck" would be?
- If someone wants to hire someone to take care of their digital marketing - what should they look for, beware of, etc?
Schedule a call with pingpong and let's get you one step closer to your business goals: Click here!
Why is a good website important?
- Drive business
- You own the content and aren’t relying on other companies/social media/etc
What are the pieces that should make a website?
- Home page - think of it as your first chance to capture attention. To get visitors to go further into your site for info.
- About Us - a place to introduce yourself and your team. Maybe share more about your mission/vision or Unique Value Proposition (UVP is a clear statement that describes the benefit of your offer, how you solve your customer's needs and what distinguishes you from the competition)
- Services - Ideally, a page for each service is best, but to get started, and especially if you don’t have enough content from the start, getting a page that lists all your services helps to get the visitor to understand what you offer and gives you a chance to state the processes or anything unique in how you perform your service
- Blog - This is great for building trust and authority. This section allows you to share your knowledge, tips, tricks, or other useful information that a prospect might be interested in or searching for. This is especially useful for SEO.
- Contact info: location if brick and mortar, phone, email, etc
- Hours of operation
- Entertainment component
- Education component
Free/DIY options
- Building your own website
- What’s most important to include in a DIY situation
In the first episode of the performance marketing podcast Chris and Todd introduce themselves, give a little background, and then dive into some digital marketing basics.
Show Notes:
What is digital marketing?
- What would be considered digital marketing?
- What is SEO? (Search Engine Optimization)
Why is digital marketing important? We break down some of the components.
- Google ads PPC (pay per click)
- SEO
- Website design
- Content marketing ie blogging, social, etc
- Email marketing
Where should someone start?
- Let’s say someone feels completely overwhelmed where should they focus?
- Bootstrapping, where would you say the best “bang for the buck” would be?
- If someone wants to hire someone to take care of their digital marketing - what should they look for, beware of, etc?
If you enjoyed the show and are interested in chatting with Chris and learning more about how his company, pingpong, can help you connect with more clients - reach out!
Call: 866-488-3271