https://eksmarketingviews.wordpress.com: Recent Episodes
Emmanuel Kankam
Hi everyone! Hope you are well. Quick question for you. Should your business have a podcast? In this episode, I will delve into the positives of having a podcast for your business.
To find out more about me, you can also check out my EKsMarketingViews .
We often perceive social media as a great marketing and advertising tool to sell a product or service. However, don't just sell the product or service, sell the brand. In this episode, I will delve into how imperative it is to be SOCIAL.
To find out more about me, you can also check out my blog EKsMarketingViews .
Hi everyone! In this short episode, I delve into the question of "What is a customer?"
To find out more about me, you can also check out my blog EKsMarketingViews.
Whose seen the film The Man in the Iron Mask? In this episode, I will explain how the hit film starring Leonardo DiCaprio draws parallels to plagiarism.
To find out more about me, you can also check out my blog EKsMarketing.
Hi everyone! Hope you are doing well. This episode is the third instalment, the trilogy if you will, into my thoughts and quotes. Enjoy!
To find out more about me, you can also check out my marketing blog EKsMarketingViews .
All of us use technology in one way or another in our everyday lives. This episode delves into how we use technology from a consumer and business standpoint to communicate a message.
To find out more about me and my marketing thoughts, you can also follow and subscribe to my blog EKsMarketingViews.
Hi everyone! How are we all? As a keen marketer, I like to constantly learn and ask questions.
In this episode, I spoke to a fellow marketing professional and asked the question, "Is marketing like Darwinism, in the sense that it evolves?".
To find out more about me and my marketing thoughts, you can also follow and subscribe to my blog EKsMarketingViews.
Hi everyone! Introverts are perceived as shy, distant and lack social skills, however that is not always the case or the case at all. In this episode, I will delve into why being an introvert can be a super power.
"Don't let your past dictate who you are, but let it be part of who you will become" ~ Nick Portakalos, My Big Fat Greek Wedding.
In this episode, I will delve into why nostalgia works in marketing.
Hi everyone :). This episode is a continuation from a previous episode on my thoughts and original quotes on marketing. Enjoy. Let me know what you think. Do you agree or disagree.
What runs but never gets tired? In this episode, I will delve into why continuity is essential in social media.
We are shaped by our thoughts and our thoughts can at times improve a business when implemented. In this episode, I share some of thoughts and original quotes on marketing.
Can strategy, content, data make a marketing campaign greater?
In this episode, I will discuss through poetry.
As content strategists, our responsibilities are three things:
1)Awareness of motion potential
2) Intend a specific response
3)Document (Express the purpose).
In this episode, I will delve into how to make your content move...
Have you ever been told you're over qualified for a role and been disregarded without been asked the almighty WHY? Just like when a company might assume their marketing efforts will be successful without looking at or learning from previous campaigns.
This episode will explain why casting aspersions could be detrimental to a business.
"There is no more B2B or B2C. It's H2H: Human to Human" ~ David Gurteen. In this episode, I will delve into the importance of H2H...
"The art of social media is how well we do to be social" ~ Emmanuel Kankam.
As a keen social media enthusiast, I like to get get involved in discussions and learn. In this episode, I delve into a group discussion I had a few weeks on social media and what people consume.
From an early age, I knew I wanted to work in a creative environment and industry. In this episode, I discuss me - my marketing journey. Strap in, as I take you along with me.
"Content is the reason why search began in the first place" ~ Lee Odden. Bold statement but true. In this episode, I will delve into how to use curated content to resonate with your target audience.
Legacy marketing is handing down and a product or service that has been successful and learning from it to help the brand grow and have sustainability. In this episode, I will delve into building a legacy.
"Nobody cares about your products, except you. Create interesting content!" ~ David Meerman Scott. In this episode, I delve into this statement by online marketing and sales strategist, keynote speaker and best selling author David Meerman Scott.
"Tell me why?" In business, when you are given specific tasks to do or to lead on, you indeed need to know WHY you are doing it. In this episode, I will delve into why the why is important...
A catchphrase is a recognised expression that originates from popular culture or art and is spread through media. In this episode, I will delve into how the beloved TV show that use to come on, on Saturday evenings, draws parallels to marketing.
The internet has become a one stop -shop for people to research, ascertain information and learn. In this episode, I will delve into the importance of Search Engine Optimisation (SEO) and what techniques can be used to implement this.
Sometimes, the best customers are the ones that complain. In this episode, I will explain why.
When looking at the value of testimonials, they can have an impact on an organisations brand and reputation. In this episode, I will explain their importance.
Hashtags are a type of metadata tagging that is associated with social media platforms such as Twitter, Instagram and other micro blogging sites. It’s a user-generated tag that makes it easier for people to find/follow content or a message that is of a specific theme. This episode delves into the power hashtags have and how they can create brand awareness.
When looking at a car it has many functions that helps you get to your desired location and those functions/mechanics can also relate to relate to marketing. In this episode, I will explain why.
Some people believe that marketing is straight forward and is "easy" but there is some magic to having a successful brand. This episode delves into what the magic of marketing truly is....
Hi everyone! It's story telling time and I thought I would share with you a little parable. Just remember, persistence is key. I also want to say thank you to all of you as this is my 30th episode. I appreciate you all x.
Until next time...
To be a good story-teller, you have to be a good story-seller. This episode delves into why both aspects are vital in being successful in marketing and appealing to an audience.
Hi everyone! Hope you're all doing well :).
To listen is to hear and to hear is to listen.... This episode delves into why listening and hearing are two separate entities but are mutually inclusive and are a defining factor in being successful and even unsuccessful in business.
It has been about two years since I presented the original “Interesting Marketing Facts and Stats” to you and a lot (obviously) has changed since then and there has been some insightful information I previously missed too. So, here I have devised a new list that you may find interesting, educational and insightful.
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2022/03/24/interesting-marketing-facts-and-stats-the-sequel/
Hi everyone :).
This episode delves into understanding customer's better and their needs and why they are the true lifeblood of any organisation.
“Never say goodbye because goodbye means going away and going away means forgetting” – J.M. Barrie, Peter Pan.
The day we are born we begin our journey from childhood to adolescence to full grown adults. As children, we are full of creativity and have vivid imaginations. However, along the way into our journey of becoming adults, sometimes our creativity can begin to fade….
This episode delves into creativity and how it can be important to a business and its marketing.
Happy Throwback Thursday! Check out this episode on interesting marketing facts and stats. For example, do you know where the term marketing derives from?
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2020/06/15/interesting-marketing-facts-and-stats/ .
Note: some of these stats would have changed over the years.
Happy new year everyone! As we are now in the first week of 2022, this could be a great year for businesses to develop more on their marketing and be the right time for growth.
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2022/01/03/2022/
As Christmas is fast approaching, I've decided to share with you all a throwback to a blog post I wrote a few years ago entitled "It’s the most wonderful time of the year". Have a blessed Christmas everyone x.
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2014/12/22/its-the-most-wonderful-time-of-the-year/
To hit a milestone no matter how big or small should be celebrated. If you achieved something that you are proud and also if others have helped you along the way, be grateful and appreciative. Victories however big or small, are still are win. I appreciate you all.
We've all heard the expression that laughter is best medicine. In this episode, I delve into why humour could be beneficial right now in the marketing industry.
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2021/10/05/why-humour-can-be-the-perfect-medicine-needed-right-now-in-marketing/
As video content will continue to flourish, and other mediums may be utilised more, one piece of content that should never be taken for granted is written content. In this episode, I will look at why written content is still very much an important medium in the marketing industry for businesses and their customers.
How do you feel about social media influencers? Are they here today, gone tomorrow? Or, do you see them having longevity and having a future in branding and marketing? This episode delves into the world of influencers and the impact they can have.
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2019/02/04/social-media-influencers-fad-or-future/
The past can offer great insight and experience for the future....
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2014/07/22/the-past/
Here today, gone tomorrow. What happened to Twitter's Fleets? Listen to this episode to find out more.
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2021/08/10/fleeting-away/
It's the trilogy, the finale to the A-Z of Marketing!
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2016/05/31/a-z-of-marketing-part-3/
Who doesn't love a sequel! It's part 2 of the A-Z of Marketing.
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2016/05/17/a-z-of-marketing-part-2/
Whoever said learning the alphabet couldn't be fun?
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2016/05/11/a-z-of-marketing-part-1/
It's Memory Lane Monday and it's time to play the game! Making a connection is so important in the business world.
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2014/07/08/the-connection/
In the uncertain times that we are living in, we can often doubt ourselves and that can lead to a downward spiral.
Persistence and mindset is key.
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2020/08/27/youre-not-a-fit/
Does slow and steady win the race? Does quantity override quality?
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2020/03/31/the-sprint-or-the-marathon/
Customers (internal) are the lifeblood of an organisation...In this episode, I will delve into just how important employees are to a business and why they shouldn't be taken for granted.
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2020/07/27/why-employees-can-be-key-to-making-a-brand-great/
Looking at social media through poetry...
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2020/04/07/social-poetry/
With everything going on in the world, staying connected is as important as ever. LinkedIn may be a business networking platform but lately, it has become so much more...
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2021/05/10/linked-together/
Are the lines between social media becoming blurred?
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2021/04/26/blurred-lines/
This episode is also available as a blog post: https://eksmarketingviews.wordpress.com/2021/06/07/to-be/