Subscribing to Wellness: Recent Episodes
Daniel Faierman and Rachel Newman
The ~$4.2 trillion dollar health and wellness industry is undergoing a revolution. Daniel Faierman, a Stanford MBA student, and Rachel Newman, a Wharton MBA student, combine forces and sit down with leading founders, executives, and investors committed to building a healthier future. Key themes include “better-for-you” food and beverage, performance nutrition and supplements, and connected fitness. Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Perelel Co-Founder and Co-CEO, Victoria Thain Gioia. Perelel creates Targeted, doctor-made vitamins for every stage of womanhood. Perelel is reinventing pre and postnatal health. The company is the first prenatal vitamin brand co-founded by an OB/GYN. Their vitamin packs provide comprehensive, dynamic nutrition that changes with you throughout your motherhood journey, timed to when you need specific nutrients most—from preconception to each trimester, postpartum, and beyond.
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Today on Subscribing to Wellness we are joined by Kas Saidi, Co-Founder and CEO of Algae Cooking Club.
Algae Cooking Club’s hero product is an Algae Cooking Oil. – the purest chef-grade cooking oil. Algae cooking oil has an unparalleled purity of good-for-cooking and good-for-you Omega-9 fat. With a light, slightly buttery essence, it beautifully enhances flavors. It quickly became our favorite chef-grade everything cooking oil.
We talk about how Algae- a tiny plant has the potential to reshape how we source some of the highest-quality, flavor-enhancing ingredients with a fraction of the planetary resources.
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Today on Subscribing to Wellness we are joined by ENZO COO Vincent Ricchiuti. ENZO is a 4th-generation family ranch crafting 100% organic and estate-grown olive oil, they've won countless awards and are tireless advocates for CA-ag and elevating the public's perception of CA-grown olive oil. In addition to EVOO, ENZO grows and crafts other award-winning pantry staples like almond butter, pesto, jam, and their famous biscotti.
Vincent is such a great source of info on EVOO - how it's made and the industry's challenges, what makes good vs bad, and how to shop for the good stuff at your local grocery store.
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Today on Subscribing to Wellness we are joined by Kathryn Shah, the founder behind, Spring & Mulberry, the first company to craft chocolate bars sweetened with dates.
After Kathryn was diagnosed with an aggressive form of breast cancer in her early thirties, she underwent treatment and cut out inflammatory sugar from her diet, after discovering research that indicated sugar could fuel tumor growth. Still wanting to enjoy sweets & celebratory occasions, she began experimenting with ingredients in her kitchen - cacao, dates, and dried fruits and nuts - these simple ingredients eventually served as inspiration for what she envisioned as a beautiful, sugarless dessert that anyone could enjoy and everyone would love.
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Today on Subscribing to Wellness, we are joined by Jason Burke, founder of New Primal. New Primal makes delicious grass-fed and pasture-raised meat snacks. They keep thier products free from antibiotics or added hormones and enhance them with craveable flavors crafted from soy-free, paleo-friendly, minimally processed ingredients. They recently launched their Snack Mates line, the healthiest protein snack available for kids. Most recently, they’ve put the magic in a bottle with a swoon-worthy (and Whole30 Approved) lineup of marinades with no refined sugar, dairy or soy.
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Today on Subscribing to Wellness we are joined by Jason Rosenbaum, Co-Founder and Co-CEO of Actual Veggies. Actual Veggies is a plant based company, known for their veggies burgers that are filled with veggie-only ingredients, No Added Oils or Junk Just Veggies, Actually. The company also recently launched super fries, which we had the chance to try at Expo and man are they tasty! It was such a treat to chat with Jason and dig deep into this plant based company!
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Today on Subscribing to Wellness, I sat down with Nick Allen, founder of Geologie. Geologie is a dermatologist grade personal care company dedicated to creating a portfolio of effective and clean skin, hair, body, and acne products. They recently launched nationwide in Target which you’ll notice was a secret when we recorded the episode. Very few personal care brands with men as a target consumer have made it as far as Nick and we had a fascinating discussion about the space.
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Today on Subscribing to Wellness we are joined by Jason Bronstad, CEO of MALK Organics. MALK is a premium plant-based milk made the way you want it made – with simple, high-quality, certified organic ingredients. We talk to Jason about the rapid growth the company has seen compared to other brands in the category, their shift from self-manufacturing to working with a co-man and much more. Jason comes to MALK with a wealth of knowledge- an episode you won’t want to miss!
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Today on Subscribing to Wellness we are joined by Steve Young, Managing Partner at Manna Tree. Manna Tree is a global private equity firm committed to improving human health through nutrition. The firm invests in and actively partners with growth-stage companies. Manna Tree has made about 12 investments into companies such as Gotham Greens, Vital Farms, Good Culture, Verde Farms, True Food Kitchen, and several others. Steve’s background ranges from big CPG having spent over 20 years at General Mills to private equity with his current experience and prior experience at Sunrise Strategic Partners.
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Today on Subscribing to Wellness we are joined by Dugal Bain, Founder of Lifeforce. Lifeforce integrates at-home diagnostics, clinical-grade nutraceuticals, safe and effective hormone optimization, and expert medical support, Lifeforce delivers performance plans for your biology, your goals, and your life.
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Today on Subscribing to Wellness we are joined by Michael Palmer, CEO of McConnell's Fine Ice Creams. In 2012 Michael took the reins with his wife to run the business. Santa Barbara based, Michael had always loved the ice cream and his kids had even begged him to own the company when they were younger. It wasn’t until a major life event where Michael and his wife decided now was the time they wanted to buy the dairy and run it! We discuss with Michael all about the history of the Dairy, flavor innovation, production at scale and so much more.
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Today on Subscribing to Wellness we are joined by Leslie Tessler. Leslie is the founder of Hanni, a company focused on single blade razors to ultimately say goodbye to razor burns, irritation and ingrown hairs. Leslie fell in love with a straight razor after getting her face shaved at a men's barbershop in Tokyo. We chat with Leslie about sustainability, single blade razors and much more!
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Today on Subscribing to Wellness we are joined by Sarah Larson, CEO and Co-Founder of Y7. Y7 is a Sweat dripping, beat bumping, candlelit yoga class with physical studios in New York City, Los Angeles, and Austin Texas. They also offer a digital subscription so you can tune in anywhere in the world. Sarah started Y7 out of a need for herself- a yoga practice that didn’t feel so rigid, where she could feel good about herself and have fun. What started out as a month-long pop up in Brooklyn, is now one of the most popular workouts in New York and elsewhere.
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Today on Subscribing to Wellness we are joined by Samah Dada. She is a New York City–based recipe developer, food photographer, and the blogger behind Dada Eats. Drawing from her Indian heritage and inspired by the foodscapes of London, California, and New York, she is the host of Cooking with Samah Dada on the Today show’s digital channel. We chat with Samah about her very own Erewhon Drink Collab, her path to Dada Eats and so much more.
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Today on Subscribing to Wellness we are joined by Wyatt Ewing, founder and CEO of Ice Barrel. Ice Barrel is a cold therapy training tool that offers an easy way to bring ice baths to your routine. In today’s busy world many of us suffer from stress, anxiety, poor sleep, low energy, and depression. Cold therapy is a fast, easy, and natural way to reset your body and mind. Ice Barrel will help you recover faster, feel better, and connect deeper. We couldnt be more excited to chat with Wyatt today.
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Today on Subscribing To Wellness, we’re joined by Hannah Mendoza, CEO of Clevr Blends. Hannah and Clevr are leading the better-for-you coffee charge, having reshaped cafe-style drinks like Matcha, Chai, and Coffee lattes, and infused them with adaptogens, functional mushrooms, and better-than-barista ingredients. Clevr has been named one of Oprah's Favorite Things two years in a row and continues to grow rapidly to this day.
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Today on Subscribing to Wellness, we're joined by Laura Katz, Founder and CEO of Helaina. Helaina is creating a new category of food. Using precision fermentation, Helaina is bringing the immune support of proteins found in breast milk to functional foods for people of all ages.
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Today on Subscribing to Wellness, we are joined by Charles Coristine, CEO of LesserEvil. LesserEvil was born from a desire to make sinfully tasty snacks with clean, sustainable ingredients. And at their factory in Danbury, Connecticut, they control every single thing that goes into them, from organic, grass-fed ghee and Himalayan pink salt to cold pressed avocado oil. The company is quickly approaching $100M in revenue and we are excited for the future.
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Today on Subscribing to Wellness, we are joined by Jesse Merrill, Co-Founder and CEO of Good Culture. Good Culture's mission is to make real healing foods available to people without hurting the planet or our animals. The team is dedicated to creating the most delicious cultured dairy products made only with the highest quality ingredients you can pronounce. Good Culture's cultured dairy products are full of clean protein, live and active cultures, and have none of the bad stuff like preservatives, added hormones or gums. They raised a $64M Series C in early 2022 and are expanding rapidly nationwide.
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Today on Subscribing to Wellness, we are joined by Elisa Marshall, Co-Founder of Maman. What started as an independent soho café and bakery in October 2014 is now a leading lifestyle brand that boasts cafés across New York City, Montreal, and Toronto, plus retail items so you can ‘take maman home’ with you. Open seven days a week, maman offers a selection of delicious baked goods, coffee, fresh breakfast and lunch options, and seated lunch, brunch, and a full bar at selected locations. They serve a broad menu of hearty farm fresh salads, quiches, sandwiches, and of course pastries and sweets - you can’t leave without trying our famous nutty chocolate chip cookie, named one of ‘oprah’s favorite things’ for 2017 and and one of the best chocolate chip cookies in new york from ny magazine.
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Today on Subscribing to Wellness we are joined by GoNanas Co-Founders, Morgan Lerner and Annie Slabotsky. Morgan and Annie were neighbors in their freshman year college dorm at the University of Michigan. What started out as a love for banana bread and baking together, turned into how can they “healthify” the staple that so many people love. They started baking mini loaves and selling them locally in Ann Arbor and eventually shifted the business to baking mixes. Today they are sold all over the country and recently launched nationwide in Whole Foods. We unpack the transition from baked loaves to mixes, their limited edition collab drop model, how they craft their unique flavors and so much more!
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Today on Subscribing To Wellness we are joined by Zach & Val Fishbain, founders of Spread The Love. Spread The Love is a self-funded food brand specializing in spreadables. They only use all-natural premium ingredients in their products and produce almond butter, peanut butter and jam in small batches. They strategically focus on e-commerce and foodservice channels throughout the US and supply select natural grocery stores. They have been self-funded since the early days and we dive in on some of the benefits and challenges of avoiding traditional VC.
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Today on Subscribing to Wellness, we are joined by Derek Flanzraich, CEO of Ness. Ness is a fintech company that offers credit cards to reduce the cost of wellcare, so everyone can afford to be healthy.
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Today on Subscribing to Wellness we are joined by Native Pet Co-Founders, Dan Schaefer and Pat Barron. Their products utilize whole-food and superfood ingredients to harness the healing powers found in nature to bolster the health and well-being of our pets. When Dan was looking for better nutrition for his Labrador retriever, Louie, he found that brands were really missing the mark. He quickly realized that kibble was base nutrition and if he wanted to customize Louie's diet for his own unique needs, he required a tailored regimen of kibble coupled with supplements. In an effort to make this realization a reality, Dan called on his childhood friend, Pat Barron, who had a similar passion for pets, food systems and entrepreneurship and together, they founded Native Pet in 2017.
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Today on Subscribing to Wellness we are joined by founder and president of Seven Sundays, Hannah Barnstable. Seven Sundays is redefining the cereal aisle and breakfast time. The company is a certified B corp and all of their products are allergen friendly. The company started as solely a muesli brand and now in addition to muesli offers customers upcycled Sunflower Cereal, upcycled Oat Protein Cereal, keto granola, and protein oatmeal.
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Today on Subscribing to Wellness we are Joined by 4th and Heart CEO, Max Dichter. Ghee is a filtered butter reduction, and a staple ingredient in traditional Indian cooking. It has a higher smoke point – which makes it great for cooking – is full of healthy fats like CLA, and boasts a nutty, delicious flavor. 4th and Heart is working to bring Ghee to the mainstream and is the category leader with innovating on flavor and form factor.
We talk to Max about their new ghee sticks and innovating on form, driving growth in the category, and much more.
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Today on Subscribing to Wellness we are joined by founder and CEO of Sprout Living, Mark Malinsky. Mark started Sprout in 2012. The company makes plant-based products with thoughtful formulations from the cleanest organic ingredients. The focus from the beginning has been in active nutrition, and now are slowly expanding into more functional foods and snacks geared towards everyone. The company's main product line is Epic Protein, which is a multi-source, superfood based plant protein. This is not only our favorite protein on the podcast, but this conversation is one you won’t want to miss.
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Today on Subscribing to Wellness we are joined by Marc Washinton, founder and CEO of Supergut. Supergut is a brand offering clinically validated and rigorously tested shakes and bars that support gut health and overall well being. We dig into what prebiotic fiber is, the role gut health plays in our everyday lives and what resistant starch is and why it's so crucial to our overall well being.
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Today on Subscribing to Wellness we are joined by Gigantic Founder, Stu Davidoff. Gigantic makes the “sortasweet candy bar.” Think about your favorite twix or hersey chocolate bar, but Plant-based and made with only 7 grams of sugar. The company has four flavors, banana pecan, almond horchata, salted peanut and double dark mink. Stu created the brand with bold, retro packaging. The bars are reminiscent of old-school candy rather than something you’d find in the health food aisle. We talk with Stu about flipping the candy aisle on its head.
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Today on Subscribing to Wellness we are joined by Cole Riley, Founder and CEO of Wellfare. Wellfare is the first free food program in the country focused on improving access to convenient nutrition for food-insecure households. The company offers their box known as “the better box” which partners with leading brands in the CPG space to donate foods and goods. We talk to Cole about his initial idea for Wellfare, his current markets, where he sees the future of the company and much more.
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Today on Subscribing to Wellness we are joined by David and Arik Johnson of Genexa. Genexa is the world’s first and only clean medicine company, reimagining the over the counter drug aisle for kids. Genexa was awarded Fast Company’s No. 1 Most Innovative Company in Wellness and raised $60M from top investors including Monogram Capital partners a few years back.
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Today on Subscribing to Wellness we are joined by Kevin Lee, Co-Founder of Immi. immi reinvents the delicious Asian-American foods we love with added nutrition. The company created the world's first low-carb, high-protein, and 100% plant-based instant ramen. Each serving of immi is 5g of net carbs, 22g of protein, 19g of fiber, and 35% lower in sodium. Immi was founded to help those who suffer through chronic health conditions from poor nutrition and unhealthy diets.
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Today on Subscribing to Wellness we are joined by Grounds and Hounds CEO and Founder, Jordan Karcher. Jordan started Grounds and Hounds to save rescue pups and provide great service and products that also make a positive impact on society. It all started when he adopted his own dalmatian… as a coffee lover himself he thought what better way to do good than to marry the two together.
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Today on Subscribing to Wellness we are joined by Melissa Mash, Founder and CEO of Dagne Dover. 9 Years ago Melissa set out to launch a bag brand that thought about things you didn’t even know you needed. The care and detail that goes into each bag creation is beyond explainable. Each pocket has a purpose. We talk to Melissa about building a company from the ground up, starting with a thoughtful mission and org structure. We talk about the impact of COVID and their DTC vs retail experience.
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Today on Subscribing to Wellness we are joined by The Coconut Cult team: Co-Founder Noah Simon-Wadell and Co-Founder / Creative Director Jungho Oh. The Coconut Cult believes in good health, and good health starts in the gut. On Noah’s journey to heal his inflammation, he made a radical change to his diet and experimented with probiotics to see what would regulate his digestion. During Noah’s research, he looked into yogurt brands that claim to have millions of good probiotics. But when he dug deeper and spoke to experts in the field, he discovered that all the probiotics in most yogurts on the shelves were dead. So he created his own.
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Today on Subscribing to Wellness we are joined by Laurel Orley, Diane Orley, and Dan Stephenson, Co-Founders of Daily Crunch. Daily Crunch is a women-owned, mission-driven, and sustainably sourced company that makes uniquely crunchy sprouted nut snacks that taste as good as they make you feel. Daily Crunch is a superfood-infused, sprouted nut and trail nut mix without added sugars, preservatives, or additives, as well as minimal to no oil. You can find the product in 5,000+ stores across the country.
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Today on Subscribing to Wellness we are joined by Jash Mehta, Co-Founder of Pop and Bottle. Pop and Bottle is redefining your daily latte ritual to be more purposeful, nourishing, and gratifying — a moment of indulgence, an act of self-care. We talk to Jash about starting a bottled latte company that was initially geared towards the female consumer and yet now is loved by everyone. We also discuss how the company has scaled, new product innovation and much more.
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Today on Subscribing to Wellness we are joined by Hummingway Co-Founders, Olivia and Ashley Khoury. Hummingway is revolutionizing reproductive care by designing the next wave of wellness for every cycle of life. Their hero product is a period patch, which is a patch that helps to soothe period pain and cramping. The company is also helping to provide education and a full-picture toolkit to help change your relationship with your cycle and your health.
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Today on Subscribing to Wellness we are joined by Brian Davis and Cristina Poindexter of Parable. Parable was created so we can all care for our brains more easily and effectively. Because as we all know when we feel good, we are better at everything else we do in our daily lives. The brain is at the center of everything we do- and we often overlook it. With a simple scoop of Parable they are making it easy to incorporate brain health into our everyday routine.
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Today on Subscribing to Wellness we are joined by Dianna Cohen, founder and CEO of Crown Affair. Crown Affair is a first of its kind haircare brand that empowers people to redefine their relationship with their hair through accessible luxury products, guidance, and community. Dianna is on a mission to make haircare a daily ritual. Prior to Crown Affair Dianna worked with and for a number of leading brands such as Away, Harrys, Outdoor Voices and more. We talk to Dianna about all things hair, how to get a patent on a towel, the impact of social media and much more.
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Today on Subscribing to Wellness we are joined by Jilly Hendrix, founder and CEO of Body Vodka. Body Vodka is a spirit with 25% less alcohol than standard 80 proof vodka. Body came out of the idea that not all vodka needs to be 40% alcohol volume and that the drinking experience can be redefined. Body is a product that can replace your 80 proof vodka cocktails so you can enjoy the drinks you love at a better taste and without having to pay consequences the next day. Jilly likes to say that they are all about owning your night, not having your night own you.
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Today on Subscribing to Wellness, we are joined by Alexandra Fine, Co-Founder and CEO of Dame Products. Dame was founded by smart women to make phenomenal sex toys. Dame is known for their hero SKU, Eva, which is the first hands free, strap free, non-intrusive couples vibrator. We get deep into things with Al. A conversation you don’t want to miss!
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Today on Subscribing to Wellness we are joined by Jason Karp, founder and CEO of Human Co. Human Co is a mission-driven holding company that invests in and builds brands focused on healthier living and sustainability. In addition to HumanCo, Jason is also Co-Founder of Hu, known for its award-winning organic chocolate and one of the fastest growing snacking companies in the U.S. Hu was sold to Mondelez International in January 2021. Prior to Hu, Jason was the Founder, CEO and CIO of Tourbillon Capital Partners, an investment fund that managed over $4 billion. We talk to Jason about incubating vs. acquiring, the original story behind his chocolate company and much more.
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Today on Subscribing to Wellness we are joined by Amin Bahari, CEO of Elite Sweets. Elite Sweets is on a mission to redefine sweets. Elite Sweets is makers of The Elite Donut- A protein packed, low sugar donut, that is keto friendly, gluten free, soy free and absolutely delicious. Amir and Amin were recently named Forbes 30U30. Their donuts are all over Amazon and are starting to scale at 7-11.
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Today on Subscribing to Wellness we are joined by Lucas Kraft, Co-Founder and CMO of Wonderbelly. Wonderbelly Antacid™ is real medicine that fights heartburn, acid indigestion and a sour belly with the same effective, active ingredient as many of the leading brands and free from talc, dyes, artificial sweeteners, parabens and genetically modified ingredients. Wonderbelly is not only focused on developing clean and effective digestive health medicine but also working to destigmatize conversations around digestive issues and related topics.
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Today on Subscribing to Wellness we are joined by founder and CEO of MUD/WTR, Shane Heath. MUD/WTR is an organic coffee alternative made with a blend of spices, mushrooms and cacao that keeps you focused, alert but doesn’t give you any of the jitters that come with coffee. We talk to Shane about his journey from UX designer to starting a CPG company, his passion for art and design, MUD’s recent SKU expansion and much more.
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Today on Subscribing to Wellness we are joined by Vizer Co-Founders, Dylan and Samantha. Vizer is an app that allows you to track your steps and donate meals and is currently one of the most popular Health and Fitness apps in the app store. Vizer users have donated 1.32 million meals to date. As soon as a user hits 30 minutes of exercise or 10,000 steps in a day, they’re able to donate a meal, which is furnished by one of Vizer’s promotional partners. Nothing better than moving your body and doing good.
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Today on Subscribing to Wellness we are joined by Katie Spies, CEO and Founder of Maev. Maev is on a mission, making meticulously researched and thoughtfully designed wellness products for dogs. Maev’s daily vitamins and raw food are all human-grade, complete and balanced, and formulated by veterinary nutritionists. Maev closed a $10M Series A led by VMG partners in late 2022.
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Today on Subscribing to Wellness we are joined by Trent Ward, CEO and founder of Forme Life, A connected fitness company combining a Mirror-like display with the strength training elements of Tonal. Trent came up with the idea for the machine when he realized first hand that his busy lifestyle made it hard to get to the gym so he wanted to craft a complete at-home fitness studio. We talk to Trent about the at-home fitness space, 1:1 coaching and the future of fitness.
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Today on Subscribing to Wellness we are joined by Ty Haney, former founder of Outdoor Voices and current founder of Joggy. Joggy is approaching CBD in a novel manner. They formulate a dynamic range of plant-based energetics to provide you with steady energy throughout the day, help you maintain focus, find center during stressful moments + bring you a sense of calm before bed. The CBD+ formulations are engineered to support full-spectrum activity and utilize a proprietary water-based, lipid encapsulation delivery system which increases stability, potency of our scientifically studied dosages, and bioavailability.
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Today on Subscribing to Wellness we are joined by CEO of De Soi, Scout Brisson. Prior to De Soi, Scout worked in consulting and co-founded another consumer brand. De Soi is co-founded alongside Katy Perry and is inspired by the french ethos of pressure and restraint - the company makes sparkling non-alcoholic aperitifs with natural adaptogens. We talk to Scout about building a celebrity brand, common misconceptions about non-alcoholic and much more!
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Today on Subscribing to Wellness we are joined by founder and CEO of Surely Wines, Ryan Hanson. Surely Wines are premium non-alcoholic wines that allow you to enjoy the same great taste but without the hangover the next day. Prior to Surely Ryan worked at Perfect Keto. We talk to Ryan about the rise in the non-alcoholic movement, Surely’s expansion and much more.
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Today on Subscribing to Wellness we are joined by blogger, influencer, and investor, Rachel Mansfield. Rachel leveraged her incredible knowledge of food, cooking and community to start her own early-stage consumer fund, grt sht ventures. Rachel is really able to differentiate herself in the space as she has access to her followers which allows her to really see if a product is viable. We talk to Rachel about her own blog, how she likes to work with consumer brands and her journey from food blogger to investor.
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Today on Subscribing to Wellness we are joined by Josh Belinsky. Co-Founder of Slate Milk. Slate sells strength and energy through delicious, all natural cans of chocolate milk and lattes that are better for our health and our planet. Josh and Manny became lactose intolerant during their teens and overtime realized that innovation was lacking in the chocolate milk space. Fast forward to 2022 and you can find slate in thousands of stores
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Today on subscribing to wellness we are joined by Honey Mama’s founder, Christy Goldsby. Christy founded Honey Mamas on a mission to create a better for you indulgence that would leave you feeling nourished, vibrant and still be delicious. Honey Mama’s is a refrigerated chocolate truffle bar, made with raw foods, raw chocolate, raw honey, coconut oil, sprouted almonds and is organic, nutrient rich, gluten free, dairy free, soy free, and paleo. We talk to Christy about her unique flavor innovation, how her chocolate bar differs from the typical chocolate bar, being a refrigerated product and many more! Warning- this episode may make you hungry!
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Today on Subscribing to Wellness we are joined by Brian Bolze, Co-Founder and CTO of Core by Hyperice. Brian started working on the idea when he was at Stanford and launched it to the world in 2020. Core was later acquired by Hyperice in 2021. Core’s vibrations center your attention during meditation, and the biosensors give you feedback to see your body’s physical response, including your heart rate variability (HRV), a leading indicator of wellness. This is a fruitful conversation that will for sure leave you feeling grounded.
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Today on Subscribing to Wellness we are joined by Cuts Founder and CEO, Steven Borrelli. Cuts is on a mission to inspire those to compete and win in the sport of business. It was in one business meeting that Steven realized there needed to be clothing that fit well, was comfortable, but was not a suit or a button down shirt. Cuts has clothing for both men and women, designed with timeless style, versatility and comfort. We talk to Steven about the competitive landscape, how he even began making clothing and why Cuts is set up to win!
Episode Fun Facts:
1) Cuts is Daniel's favorite clothing brand! 2) Steven nearly completely bootstrapped Cuts from day one and has prioritized profitability since the first shirt sold. 3) Cuts recently launched an incredible women's line.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Sanzo founder and CEO, Sandro Roco. The idea for Sanzo originated when Sandro, a queens-born Filipino American, was walking through an Asian Super-market in Manhattan’s Koreatown and he noticed there was a gap between American brands and the legacy Asian brands. Sanzo is a Asian-inspired sparkling water made with real fruit and zero added sugar. We talk to Sandro about the crowded beverage market, educating his consumer and so much more!
Episode Fun Facts:
1) Sanzo raised a $10M Series A in early 2022 led by CircleUp Growth Partners. 2) Sanzo recently executed an amazing LTO partnership with Jeremy Lin.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing To Wellness, we are joined by Anthony Vennare, Co-Founder of Fitt Insider. Fitt Insider is a newsletter, podcast, and community of industry-leading operators. Fitt Insider is building the platform for the future of fitness and wellness.
Episode Fun Facts:
Fitt has three focus areas -->
1) Newsletter: Industry news and analysis delivered free every Tuesday.
2) Podcast: A weekly interview show featuring conversations with industry leaders.
3) Fund: Investing in early-stage companies across fitness, wellness, and health.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Sunscoop founder Carli Blum and Co-Founder and Chelsea Fisher. Sunscoop is a plant based ice cream company that is reimaging classic favorite flavors with organic ingredients and superfood twists. Chelsea and Carli have created an ice cream brand that is not only delicious, but also makes you feel good. We talk about their flavor innovation, their recent rebrand, navigating freezer space and so much more!
Episode Fun Facts:
1) Carli originally founded Sunscoop out of her own love of ice cream but no longer could enjoy what was offered due to a number of allergies and sensitives. 2) You must check out Sunscoop's differentiated flavor line for yourself.
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Today on Subscribing to Wellness we are joined by Founder and CEO of Alec’s Ice Cream, Alec Jaffe. Former USC football player turned ice cream maker, Alec is on a mission, creating an ice cream made up of the worlds only certified regenerative organic A2 dairy and carbon neutral regenerative cane sugar. This ice cream is actually making a positive impact on the planet. We unpack all of these buzz words with Alec to understand what exactly A2 dairy is and better understand the regenerative farming techniques they are using.
Episode Fun Facts:
1) Alec's supports regenerative farming as well as A2 dairy because it is the very best way for us to holistically care for our earth and the lives of all the creatures on it. 2) Alec's flavors are delicious and include Tahitian Vanilla, Chocolate Chip, Salted Caramel Latte, Mint Chocolate Chip, Honey Blueberry Lavender, and Match Chocolate Chip.
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Today on Subscribing to Wellness we are joined by restauranter and founder Michael Chernow. Michael is the founder of NYC well-known restaurants Seamore’s and the co-founder of the meatball shop. Most recently he founded Kreatures of Habit. Kreatures of Habit launched with their signature product, The PROATAGONIST—a high protein, instant, superfood oatmeal. Michael’s personal journey led to the creation of this incredible oatmeal blend. He has been eating oatmeal every single morning for over 20 years and believes that habit building is at the foundation to create change. We talk to Michael about his daily habits, building a CPG brand and what its like starting a restaurant.
Episode Fun Facts:
1) Michael has an incredibly detailed morning routine. Listen closely! 2) Michael is one of few who has successfully navigated restaurant and CPG entrepreneurship.
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Today on Subscribing to Wellness we are joined by Paul Voge, Co-founder and CEO of Aura Bora. Aura Bora is a sparkling water made from herbs, fruits, and flowers for earthly tastes and heavenly feelings. Their products feature innovative flavors, differentiated ingredients, and wild, whimsical branding. This is a super fun conversation that might leave you feeling extra thirsty.
Episode Fun Facts:
1) Aura Bora closed its Series A funding round, bringing total financing to more than $10 million in September. The funding round was led by Siddhi Capital, with participation from Consumer Ventures, Gaingels, Seaside Ventures and Simple Food Ventures. 2) Paul co-founded the company alongside his wife, Maddie, who is the creative genius behind the brands funky aura. 3) Today Aura Bora is sold in more than 4,000 stores across the country!
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Today on Subscribing to Wellness we are joined by Diana Jarrar, founder of MAGICDATES. MAGICDATES is on mission to combat the refined sugar epidemic by harnessing the natural sweet power of dates. MAGICDATES is a plant-based snack that is paleo and contains NO added sugar. Just the sweet ancient truth!
Episode Fun Facts:
1) Our favorite: Dark Chocolate; former Shark Tank guests. 2) MD is the only better-for-you snack company using dates as symbol of cultural connection
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Today on Subscribing to Wellness we are joined by Elizabeth Stein. Founder and CEO of Purely Elizabeth, one of the most recognizable Gluten Free brands out there. The company was founded 13 years ago and has since grown from just mixes to granola, cold cereal, oatmeal and much more. We talk to Elizabeth about the company’s inception, how she has seen the industry shift throughout her years in CPG, her recent brand refresh and much more.
Episode Fun Facts:
1) In early 2022, Purely Elizabeth announced the closing of a $50M Series B financing round co-led by the new SEMCAP Food & Nutrition division, and joined by co-investors Swander Pace Capital and SEMCAP's Partner, Fresh Del Monte.
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Today on Subscribing to Wellness we are joined by Founder of Mooala, Jeff Richards. Mooala is an organic, dairy-free beverage and snack company committed to raising the standards of quality, innovation, and social responsibility in the food industry.
Episode Fun Facts:
1) Mooala pioneered bananamilk and drives a strong point of differentiation in the crowded plant-based milk space. 2) Mooala is like a koala, but has cow spots. He loves hiding and we think his favorite color is blue.
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Today on Subscribing to Wellness we are joined by Co-Founder of Ours, Adam Putterman. Adam started Ours to make couples therapy more accessible, destigmatized and designed for young, modern couples. Adam and Jessica believe that it’s never too early to proactively invest in your relationship and that every couple should go to couples therapy. Their vision is a world where relationships are happier, healthier, and longer-lasting; where couples look back on their relationships when they’re old and gray and smile because it was everything they wanted.
Episode Fun Facts:
1) Ours is shifting the conversation around mental health from reactive to preventative. 2) Ours works with all types of couples (friends with benefits, engaged couples, new couples, etc).
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Today on Subscribing to Wellness we are joined by COO and Board of Directors at Athletic Greens, Kat Cole. Prior to Athletic Greens, Kat served as president and COO of Focus Brands, parent company of Cinnabon, Auntie Anne’s, Moe’s and Carvel. Athletic Greens is one of the fastest-growing nutrition companies in the US and after advising Athletic greens for many years, Kat finally decided to take the jump and join the company full time. We absolutely loved this conversation and we know you will too!
Episode Fun Facts:
1) Athletic Greens core product, AG1 was a pioneer in the foundational nutrition movement 10 years ago. It has been growing gradually with more people looking to build and stack simple, healthy habits. 2) Athletic Greens has been direct to consumer (DTC) since its inception - ahead of the curve in many ways.
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Today on Subscribing to wellness we are joined by Co-Founder and CEO of Graza, Andrew Benin. Graza is high quality olive oil that is meant to be squeezed, not saved. Yes, you heard us - it comes in a squeezable bottle. Easy to squeeze right into a pan to cook with or as a drizzle to finish off any great dish. We unpack the olive oil industry with Andrew and better understand what we all get wrong about high quality olive oil.
Episode Fun Facts:
1) We talked to Andrew right from where it all started - Spain! 2) Graza boasts a strong omnichannel presence with a nice split between e-comm/retail.
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Today on subscribing to wellness we are joined by Denise Woodard, Founder and CEO of Partake Foods. Partake is on a mission to include everyone at the table - their products, which currently include cookies and baking mixes are gluten-free, vegan, non-GMO and free of the top 14 allergens.
Episode Fun Facts:
1) Denise started partake because of her daughter and she wanted everyone to feel that they could enjoy foods without worrying about allergies. 2) We talk to Denise about the companies inception, some of her biggest struggles along the way and how she sees Partake differentiating itself.
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Today on Subscribing to Wellness we are joined by Co-Founder and CEO of Fishwife, Becca Millstein. Fishwife is female-founded company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. We dig deep with Becca about how fish is labeled at the grocery store, the origin story and much more.
Episode Fun Facts:
1) Fishwife sources from responsibly managed fisheries and aquaculture farms to bring the vibrance of Spanish tinned fish culture to the North American table. 2) They recently dropped a killer collaboration with Graza and Diaspora.
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Today on Subscribing to wellness we are joined by Co-Founder and CEO of HVMN, Michael Brandt. HVMN stands for Health Via Modern Nutrition and its first product is a liquid ketone supplement called Ketone IQ. The product was developed alongside the US military and top universities to deliver all of the incredible benefits for energy and cognitive performance in a single bottle. We talk to Michael about his personal exercise passion, what exactly a ketone is and how HVMN is looking to disrupt the space.
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Today on Subscribing to wellness we are joined by Co-Founder and Co-CEO of HigherDOSE, Katie Kaps. HigherDOSE is a one-of-a-kind spa experience at the intersection of wellness, health & beauty. Combining the benefits of infrared and healing light therapy, HigherDOSE’s signature services promise to leave consumers feeling euphoric and rejuvenated -- truly glowing from the inside out. We talk to Katie about their Infrared Sauna blanket, temperature regulation and how we can all benefit from using hot and cold therapies.
Episode Fun Facts:
1) HigherDOSE has amassed a cult-like following of celebrities, influencers, health aficionados and time-strapped professionals all addicted to its benefits. 2) Rachel and Daniel both own Sauna blankets and they are amazing.
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Today on Subscribing to Wellness we are joined by Christopher Gavigan, Founder of Prima & Co-Founder of The Honest Company. Prima offers an incredible lineup of pure and potent plant therapeutics for skin, body, and mind. Prima's portfolio is inspired by nature and backed by science to combat stress and target issues at their source.
Episode Fun Facts: 1) Christopher also Co-founded The Honest Company alongside Jessica Alba. The Honest Co is now a publicly traded company and available in over 32,000 locations worldwide. 2) Prima boasts one of the genuinely highest quality CBD creams on the market.
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Today on Subscribing to Wellness we are joined by Carolyn Yachanin, Founder of Copina Co. Copina Co. is a fast-growing beauty & wellness company bringing nature's best plant botanicals to your daily routines. Their flagship product is a plant-based collagen powder blend coming in several great-tasting flavors (perfect to add to your smoothies, protein shakes, coffee, tea and more). Carolyn is a true expert on collagen and provides some great info in this episode.
Episode Fun Facts: 1) Copina Co's collagen blends come in awesome flavors, including our personal favorite, matcha. 2) Carolyn is also CMO of Bright People Foods.
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Today on Subscribing to Wellness we are joined by Jake Karls, Co-Founder of Mid-Day Squares. Mid-Day Squares is the "the first FUNCTIONAL CHOCOLATE BAR." It was designed for those on the go that want to cut their hunger and cravings in between meals. It’s made entirely with superfoods and raw, vegan, gluten-free and organic ingredients. Most importantly its made with real chocolate and tastes just like chocolate. Jake and Co. have created a cult following with a wildly authentic media strategy.
Episode Fun Facts:
1) The company raised a $10M Series C led by Siddhi Capital in early 2022. 2) Rumor points to a cookie dough launch coming in the near future.
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Today on Subscribing to Wellness we are joined by Ted Fleming, Founder of Partake Brewing. The Partake team crafts great-tasting, low-calorie, non-alcoholic beer that you can proudly drink without judgement on any occasion.
Episode Fun Facts:
1) The brand was born in Canada and is quickly expanding in the USA. 2) Partake raised a $17 million dollar Series B in early 2022 with participation from PowerPlant, CircleUp, Amberstone, Barrel Ventures, and several others.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Jamie Schwartz, COO of Remedy Drinks. Remedy drinks is a rapidly growing kombucha brand. The team makes the tastiest, healthiest live cultured drinks chock-full of live cultures, organic acids and antioxidants and other all natural goodness that's good for your gut and overall wellbeing. Remedy drinks also naturally contain no sugar.
Episode Fun Facts: 1) Remedy Drinks is a global brand, founded in Melbourne, Australia. 2) Jamie's historical experience ranges from operating to investing as a former member of the CAVU ventures team.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Alex Bayer, Founder of Genius Juice. Genius juice is a blend of organic coconut meat and coconut water that makes a creamy smoothie without the use of concentrates or preservatives. Genius Juice was awarded as a Bevnet smoothie of the year and is expanding its retail presence rapidly.
Episode Fun Facts: 1) Alex also hosts a great podcast of his own called 15 minutes of Genius as well as Friday Vibes. 2) Genius raised oner $1M on the Republic in 2021.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Patrick Dossett, Founder of Madefor. Madefor is a simple ten-month program that harnesses the proven power of neuroscience to elevate your mental and physical baselines while cultivating a mindset that allows you to achieve everything you were truly made for.
Episode Fun Facts:
1) Prior to attending Wharton, Patrick was a Navy Officer for 9 years. 2) Patrick also founded the Tip of the Spear Foundation supporting Special Ops personnel in times of need.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Jen Zeszut & Deborah Luster of Goodles. Goodles is a preposterously delicious, protein-packed, veggie-boosted, overdue reimagining of our beloved mac & cheese.
Episode Fun Facts:
1) Gooder Foods (Goodle's parent company) closed $6.4 million in late 2021 to fuel their launch and expansion strategy. Backers include Springdale Ventures, Willow Growth Partners, Third Craft, Gingerbread Capital, Purple Arch Ventures and First Course Capital. 2) Actress Gal Gadot is a founding partner and heavily involved in executing Goodle's large vision.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Corey Scholibo, COO and Co-Founder of Wile. Wile is a holistic, plant-based wellness line for grown women 40-plus, rooted in hormonal and emotional balance. Created in partnership with endocrinologists and naturopaths, Wile is led by a team of seasoned entrepreneurs, serving the 30+ million mid-life women ignored by brands and the medical establishment yet overburdened with expectations.
Episode Fun Facts:
1) Prior to Wile, Corey co-founded and scaled Repurpose, a plastic-free tableware and trash bag company to over 17K stores. 2) Wile recently announced a $3M fundraise with participation from Serena Ventures, Springdale Ventures, and Coyote Ventures.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Yanni Hufnagel, CEO and Founder of Lemon Perfect. Lemon Perfect is a hydrating lemon water with five calories, zero sugar, and no artificial flavors or sweeteners.
Episode Fun Facts:
1) Prior to starting Lemon Perfect, Yanni was a collegiate basketball coach holding roles at several universities such as University of Nevada, Berkely, and Vanderbilt. 2) Earlier this year Yanni closed a $31M Series A with a strong group of investors including Beechwood Capital, Goat Rodeo Capital, Melitas Ventures, and Beyonce Knowles-Carter.
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Today on Subscribing to Wellness we are joined by Cameron Rogers, Founder of Freckled Foodie. Freckled Foodie and Friends, hosted by Cameron Rogers, is a podcast focused on making healthy living approachable. Joined by her knowledgeable friends, Cameron dives in to topics that many find intimidating in an effort to break down the barrier. Whether it be learning how to cook, creating your own company, managing food waste, or treating your mental health, there are no topics too personal to discuss.
Episode Fun Facts:
1) Cameron spent over 5 years on Wall Street before transitioning into her professional passion. 2) Cameron has reached ~75K followers on social and continues to inspire.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Ben Van Leeuwen, Co-Founder of Van Leeuwen Ice Cream. Van Leeuwen is an iconic ice cream company with scoop shops located all throughout the USA in states such as New York, California, Texas, New Jersey, and Pennsylvania, and more. They also are present in hundreds of retailers nationwide and continue to prioritize sourcing the highest quality real ingredients from around the world.
Episode Fun Facts:
1) Van Leeuwen recently did a partnership with Kraft Mac n Cheese! 2) Outside of their pure dairy portfolio, Van Leeuwen boasts a great line up of vegan alternatives.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Nathan Cooper, Founder of Barrel Ventures. Barrel VC is a seed stage VC fund based in the heart of the Midwest. Barrel leverages decades of experience of operating, scaling, and investing in companies to help early-stage entrepreneurs propel their ideas forward.
Episode fun facts: 1) Barrel focus on Food and Beverage, Food-Tech, Consumer, Retail-Tech, D2C Infrastructure, and Supply Chain. 2) Prior, to Barrel, Nate founded Wise Apple and L3 Hospitality Group. 3) Barrel was an early investor Olipop, which raised a $30M Series B at a $200M valuation in early 2022.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Ashley Thompson, Founder of Mush. Mush is a ready to eat, overnight oats company. Her mission is to make breakfast eating healthier, starting with this delicious staple.
Episode Fun Facts:
1) Ashley left her demanding job on Wall Street to start Mush. 2) Mush is differentiating through its ready to eat status and flavor variation.
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Today on Subscribing to Wellness we are joined by Ari Tulla, Founder of Elo Health. Elo is focused on optimizing human performance by using biomarkers, cutting-edge AI, and expert guidance to deliver smart supplements calibrated for an individual’s unique data driven needs. Earlier in his career, Ari was head of content for Nokia’s mobile gaming platform as well as Head of Nokia’s App Studio. He was also founder of BetterDoctor, which was ultimately acquired by Vestar Capital backed Quest Analytics.
Episode Fun Facts:
1) Elo is one of the first companies combining health tracking with direct nutrition guidance under one roof. 2) There's something in the water in Scandinavia - founders of Oura, Elo, Veri, and more all hail from the this region of the world.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Jordan DeCicco, Founder and COO of Super Coffee. Jordan, a former college basketball player, originally founded Super Coffee in his college dorm room as a low-sugar clean energy solution that helped him cope with the challenges of being a student athlete. Soon after he joined forces with his brothers, Jake and Jimmy as they entered the Georgetown Summer launch program.
Episode Fun Facts:
1) The team has come a long way surpassed $100M in annual sales at a valuation around $500M. 2) AB InBev is on their side as a key distribution partner. 3) The team has line extended into plant-based offerings and my new favorite flavor, Cinnamon Roll
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Today on Subscribing to Wellness we are joined by Elena Guberman, CEO of TBH. TBH (To Be Honest) is taking on the Nutella category with a much healthier offering that is free from palm oil, vegan, has 3x the protein and 50% less sugar than conventional Nutella.
Episode Fun Facts:
1) The brand was co-founded by Stranger Things star, Noah Schnapp. 2) Elena is a CPG veteran with prior roles at Rodeo CPG, Peeled Snacks, Little Duck Organics, Zero to CPG, and other roles focused on sustainability.
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Today on Subscribing to Wellness we are joined by Matt Lombardi, Co-Founder of Beam. Beam is hemp-derived supplement company focused on providing the highest grade broad-spectrum CBD solutions for energy, sleep, balance, recovery, and hydration.
Episode Fun Facts:
1) Matt was a former professional hockey player and originally met his co-founder, Kevin Moran, at Boston College. 2) Beam boasts a series of professional athlete users including Baker Mayfield and Danica Patrick.
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Today on Subscribing to Wellness we are joined by Ellis Fried, Founder of Smpl. Smpl is a portfolio of enhanced snack bars made with superfoods, adaptogens and nootropics for daily wellness.
Episode Fun Facts:
1) Smpl was recently accepted into Juice Press nationally. 2) The portfolio aims to decomplexify health and wellness with a focus on Calm, Focus, Energy, and Immunity.
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Today on Subscribing to Wellness we are joined by Amanda Goetz, Founder of House of Wise. Amanda was a former marketing VP at a wedding company and founded House of Wise after discovering the power of quality CBD as a means of navigating major stressors in her personal life.
Episode Fun Facts:
1) HOW gummies focus on the 3S's: Sex, Stress, and Sleep. 2) Amanda is a health nut and was a former fitness instructor.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Amy Zitelman, Co-Founder of Soom. Soom produces tahini & tahini products used by award-winning chefs and home cooks around the USA.
Episode Fun Facts:
1) Amy founded Soom with her two sisters out of a passion for sesame seeds. 2) Foodservice has been a key channel for Soom's expansion and we dig deep into the challenges of foodservice execution in this episode.
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Today on Subscribing to Wellness we are joined by Jake Bullock, Co-Founder of Cann Beverages. Cann is the #1 selling THC-infused beverage in California and Jake and Luke are reshaping social drinking with their microdosed, non-alcoholic, vegan, gluten free, low-calorie beverages that deliver a perfect, uplifting feeling. Jake spent time at Bain & Company and Bain Capital prior to getting his MBA at the Stanford Graduate School of Business.
Episode Fun Facts:
1) Cann comes in Low THC, Higher THC, and unspiked variants, serving a variety of consumer preferences. 2) The team just announced a $27M Series A round to fuel further national expansion.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Katie Wilson, Co-Founder of BelliWelli. Katie founded BelliWelli with her husband, Nick Wilson. Katie was previously a celerity matchmaker and also worked as the Chief Dating Expert at Match.com. Katie founded BelliWelli, a low FODMAP nutrition bar, as she personally suffers from IBS and found minimal dietary IBS solutions available.
Episode Fun Facts:
1) BelliWelli nutrition bars are low FODMAP certified by Monash University, contain nutritious probiotics, and are vegan/gluten free/sugar alcohol free. 2) The portfolio boasts a lineup of unique flavors including Lemon White Chocolate, Blueberry Muffin, Cinnamon Swirl, and Birthday Cake. 3) Katie put the tagline "Hot Girls Have IBS" on a billboard in LA and it quickly went viral.
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Today on Subscribing to Wellness we are joined by Jared Stein, Founding and Managing Partner of Monogram Capital. After graduating from the Stanford GSB, Jared spent several years at Golden Gate Capital before starting Monogram. Jared sits on the boards of County Archer Provisions, Genexa, Olipop, and Foxtrot.
Episode Fun Facts:
1) Jared recently led Olipop's Series B alongside a stacked group of celebrity investors including Camila Cabello and The Jonas Brothers. 2) Jared is a San Diego native and has a huge passion for health and wellness. 3) The Monogram portfolio stretches across branded products and real estate operators such as Dig, Planet Fitness, and Foxtrot.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Emily Schildt, Founder of Pop Up Grocer. Pop Up Grocer is the destination to discover new grocery items. The rotating Pop Up features 400+ new products—from the most innovative and exciting food, beverage, home, pet, and body care brands today.
Pop Up Grocer Fun Facts:
1) Pop Up just launched in Miami and will be there until Feb 27th, 2022 (171 NW 23rd St, Miami, FL 33127). Check out their website to see where they're at currently. 2) Emily started her career at a small yogurt startup that is now a behemoth known as Chobani! She then spent time consulting on early stage CPG startups before starting Pop Up Grocer.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Mark Leavitt, Co-Founder and Managing Partner of Enlightened Hopitatilty Investments. Mark serves on the boards of Joe Coffee, Salt & Straw, Goldbelly, Dig and Banza. He also sits on the board of Union Square Hospitatlity Group. In 2020, Mark was included in Nation’s Restaurant News’ Top 50 Technology Power List which features the 50 most influential leaders of technology and innovation in the restaurant industry.
Mark Leavitt Fun Facts:
1) Union Square Hospitality Group has created some of New York’s most beloved restaurants, cafes, and bars including Grammercy Tavern, Daily Provisions, and Union Square Cafe. 2) The EHI portfolio includes some iconic brands in the food and dining ecosystem including Banza, Resy, Tacombi, and NotCo.
Support this podcast: https://anchor.fm/subtowellness/support
Today on Subscribing to Wellness we are joined by Sabeena Ladha, founder of Deux. Deux is a delicious healthier vegan cookie dough that can be consumed in dough form or baked conventionally. The product is gluten-free, non-GMO, packed with super food ingredients, made with coconut sugar, and low calorie. Prior to Deux, Sabeena was a marketer at PepsiCo, McKinsey consultant, and a venture studio lead at M13.
Deux Fun Facts:
1) Seven great flavors including Brownie Batter, PB, Sugar & Spice, Gingerdoodle, Birthday Cake, Cosmic Brownie, and best-seller Chocolate Chip. 2) Each flavor brings a unique functional benefit with ingredients such as Ashwaganda, Pea Protein, Aloe Vera/Vitamin C, Zinc/Elderberry, and more. 3) Can be baked, eaten raw (most common), or even air fried as Sabeena recommends.
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Today on Subscribing to Wellness we are joined by Kabir Jain, Chief Growth Officer of Erewhon, an upscale and health-centric grocery store that is quickly becoming one of LA's hottest hangouts. Erewhon is a mecca for iconic emerging CPG brands and is a great place to explore the latest health and wellness trends. Their hot bar is top notch, serving grass fed meats and my personal favorite, buffalo cauliflower.
Erewhon Fun Facts:
1) Erewhon is a certified B Corp, quite rare in the grocery sector. 2) Erewhon has reached 7 locations and is continuing to execute an ambitious geographic expansion plan. 3) The first Erewhon was technically opened in 1969 by Aveline Kushi in Los Angeles at 8001 Beverly Blvd.
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Today on Subscribing to Wellness we are joined by Meeta Gournay and Dash Lilley, Co-Founders of Three Spirit. Three Spirit is an incredible line up of functional, healthier non-alcoholic spirits crafted by plant scientists and bartenders. Each of the three flavors in the Three Spirit portfolio includes a variety of plant-based compounds such as guayasa, schisandra berry, green tea, cacao, and valerian root to name a few.
Three Spirit Fun Facts:
1) Three Spirit closed their Series A round at the end of September 2020, led by CircleUp Growth Partners. 2) The name Three Spirit embodies the three founding team members and the three different flavors in their first product line, Social Elixir, Livener, and Night Cap 3) Three Spirit originates in the UK, where non-alcoholic spirits such as Seedlip, have driven strong awareness of the non-alcoholic spirits category. Three Spirit is quickly expanding in the USA, fueled by fresh capital and a tremendous trio of products alongside a rapidly growing non-alcoholic beverages space.
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Today on Subscribing to Wellness we are joined by Anttoni Aniebonam, founder and CEO of Veri. The Veri team is on a mission help people improve their metabolic health by helping users understand the impact of what they eat. With the Veri mobile app, users scan a wearable glucose sensor to get actionable insights and recommendations on nutrition and their lifestyle habits. Anttoni resides in Finland and prior to starting Veri, he spent 5 years at Finland’s leading accelerator program, Keywas as a co-founder and board member.
Veri Fun Facts:
1) Just 12% of Americans are considered metabolically healthy. 2) Veri means "blood" in Finnish. 3) Veri closed $4 Mio in funding following pre-seed/seed rounds led by ProFounders
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Today on Subscribing to Wellness we are joined by Matt Weiss and Ben Cohn, founders of Rind Snacks. Prior to Rind, Matt and Ben spent years in the finance industry with a focus on investment management. Now they are unleashing the power of the peel with Rind, a better-for-you snack brand focused on whole fruit nutrition. With a product line 'powered by the peel,' the company's craveable dried fruit blends that maximize nutrition and minimize waste, sitting at the intersection of two of the most powerful trends in CPG today, functional nutrition and sustainable snacking.
Rind Fun Facts:
1) Rind closed a $6.1 million Series A capital financing round earlier this year led by Valor Siren Ventures with a follow-on investment from Melitas Ventures. 2) Rind expects to divert ~350k lbs of fruit peels from landfills this year by keeping the rinds on our snacks.
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Today on Subscribing to Wellness we are joined by Doug Bouton, Co-Founder and CEO of Halo Top International. Halo Top is an ice cream company that is marketed as a lower-calorie, lower-sugar alternative to conventional ice cream. Doug also recently founded Dojo Brands with their first product, Gatsby Chocolate.
Halo Top Fun Facts:
1) Halo Top almost failed many times and the team was ready to quit just before it took off. 2) They blew up the pipes at the copacker during their trial run and thought that was the end of it. 3) Halo Top only raised $1.5M total from 2 friends and family rounds. 4) Halo Top became the best-selling ice cream in the US, outselling brands like Ben & Jerry's, Haagen-Dazs, and Breyers. 5) Halo Top is sold in more than 30 countries worldwide. 6) Halo Top went from $2M in gross sales to more than $300M in gross sales in a 2-year period from 2015 to 2017
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Today on Subscribing to Wellness we are joined by Kiva Dickinson, founder and managing partner of Selva Ventures. Selva's mission is to invest in brands that make their consumers’ lives better. The Selva team focuses on partnering with ambitious founders as early as the seed stage to provide capital and strategic support to create big outcomes. Kiva held prior roles at TPG and CircleUp before starting the firm.
Selva Fun Facts:
1) Selva reached its 11th investment out of fund one in Q4 of 2021, investing in non-alcoholic wine company, Surely. 2) Kiva comments on the "dinner party test," in which case he believes that most successful consumer goods companies need leadership personnel that you'd enjoy having dinner with. 3) Kiva often focuses on the 5Ms: megatrends, management, matter, metrics, and market.
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Today on Subscribing to Wellness we are joined by Philippe Chetrit, founder of Toodaloo. Toodaloo is disrupting the trail mix category with novel flavors and a major boost in functional benefits. Flavors range from a sweet maple mix to a citrus spicy mix and the product is plant-based, dairy-free, non-GMO, gluten- free, and absent of processed sugars.
Toodaloo Fun Facts:
1) Toodaloo products include adaptogens such as Cordyceps, Chaga, Reishi, Lion's Mane, and Ashwaganda 2) The portfolio varies widely from a flavor profile perspective and includes Cacao, Spicy Citrus, BBQ, Maple, and my personal favorite, Coffee 3) Philippe and the team have a good story behind the name "Toodaloo" as it originates from a line in The Hangover! Good choice!
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Today on Subscribing to Wellness we are joined by Elizabeth Giannuzzi, founder of Siren Snacks. After graduating from the Stanford GSB, Elizabeth decided to start Siren Snacks, a plant-based, high-protein, snack offering. The core product breaks down the conventional protein bar into pea protein based bites in an interesting variety of flavors including dark chocolate, chocolate chip cookie dough, birthday cake, and lemon poppyseed.
Siren Fun Facts:
1) Siren was started as a family business between two sisters and the original recipes were born in a dorm room kitchen. 2) The portfolio has extended into energy bites, rest and relaxation bites, and recently launched keto bites. 3) Everyone should try our favorite flavor, lemon poppyseed!
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Today on Subscribing to Wellness we are joined by Nick Cooney, the Founding and Managing Partner at Lever VC, a venture capital fund investing in early stage companies in the alternative protein sector with a focus on plant-based and cultivated meat, egg and dairy companies, and more. Nick has been working in the alt protein space for over 15 years and was the Co-Founder and former Managing Trustee and Investment Committee member of the New Crop Capital venture capital trust as well as the Co-Founder and former Board Chair of the Good Food Institute, the world’s largest non-governmental organization working to grow the alternative protein space. Nick has invested in over 40 alternative protein deals around the world, including Beyond Meat, Memphis Meats, and other market leaders with combined value of over $7 billion USD.
Episode Fun Facts:
1) ~$3 bio USD invested in Alt Protein category in 2020. 2) Lever VC is a truly global Alt Protein investor with operating partners North America, APAC, and Europe. 3) From 2018 to 2020, investments in alternative protein companies in Israel increased 8x, from ~$14 million in 2018 to ~$114 million in 2020. 4) First mover advantage is nice but many momentous late-mover startups in the plant-based sector owe Beyond Meat & Impossible Foods a "thank you" for the mass awareness the incumbents have driven for the category. 5) Consumer retention in alt-protein is still largely driven by taste but ingredient list / label is gradually becoming top of mind as an additional driver of purchase intention. 6) Nick is a published author: check out Veganomics, Change of Heart, and How to Be Great At Doing Good
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Today on Subscribing to Wellness we are joined by Steve Vigilante, who leads business development at Ollipop. Ollipop is reinventing the soda category, offering a new kind of soda that combines the benefits of prebiotics, plant fiber, and botanicals to support your microbiome and benefit digestive health. Featured flavors include Vintage Cola, Classic Root Beer, Cherry Vanilla, Ginger Lemon, and Strawberry Vanilla. Olipops have about 9 grams of fiber, 45 calories, and less than 5 grams of sugar without artificial sweeteners. The company raised a $10 million dollar Series A in early 2020 and has been off to the races, successfully growing distribution behind a boost in marketing investment and headcount growth.
Olipop Fun Facts:
1) Olipop is one of the first functional CSDs, significantly lower in sugar/calories than Coke or Pepsi while supporting gut health and digestion 2) In just three years since launch,Olipop has reached 100k followers on instagram and 7k+ stores nationwide (including Whole Foods, Sprouts, and Kroger) 3) Flavors range from the nostalgic classics you love such as vintage cola, classic grape, orange cream to novel flavors such as strawberry vanilla and lemon ginger
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Today on Subscribing to Wellness we are joined by Human Improvement CEO Josh Campbell, COO, Jason Brown, and Marketing Lead, Miley Minardi. Josh started his career in finance before shifting into several retail roles at Starbucks Coffee from 2012 to 2014. Since then he has taken on a series of leadership roles at several health and wellness focused companies. Jason is a trader turned COO who held previous roles at Pollen Gear, a sustainable packaging company, and Greenlane, a leading cannabis distributor. Together, Josh and Jason started Human Improvement in 2019. Human improvement is known for their protein powder called Hi Protein. Hi Protein aims to disrupt the protein powder industry by serving as a much cleaner substitute to standard protein powders. The product is clean-ingredient, easily digestible, filled with prebiotics and plant fiber for the gut, sustainably-packaged, paleo, keto, organic, and lastly, made with cricket-based protein.
Human Improvement Fun Facts:
1) Crickets are a future superfood #cleandigestion #protein #sustainability, 2) Human Improvement Protein is a must try if you haven't - I like mixing it with cold brew to start my day (so does @Jason!), 3) While Whey proteins push super strength & plant proteins push wellness, Hi Protein solves that space in between - it's easy to digest without bloating, clean, sustainable, and highly-functional 4) The protein powder space is a slow adopter in the sustainable packaging world; Human improvement uses 90% less plastic than traditional tubs and cricket protein is better for the environment
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Today on Subscribing to Wellness we are joined by Arrae CEO and Co-Founder, Siffat Haider. Siff was a former magazine editor turned wellness and lifestyle entrepreneur. Siff had been undergoing many personal health issues, so she took matters into her own hands and turned to herbal remedies. Through working with and learning from leading wellness experts, Haider, along with her husband and business partner Nishant Samantray, founded Arrae, an all-natural supplement brand, to help people feel their best day-to-day. Since launching the brand in 2019, the pair have been steadily building a growing list of loyal customers
Arrae Fun Facts:
1) Arrae Co-Founders and partners, Siff and Nish, bypassed a big destination wedding and used the cost savings to bootstrap the incubation of Arrae as a company! #priorities 2) As Siff emphasizes, digestion and anxiety are heavily intertwined. As we sense anxiety, our body goes into a fight or flight mode, which makes smooth digestion very difficult. Similarly, when we are having trouble digesting, we often feel a heightened sense of anxiety 3) Arrae's "Bloat" and "Calm" supplements leverage naturopathic/plant-based ingredients to support digestive health. Siff set out to create a digestive supplement that could work in less than an hour unlike many OTC/subscription remedies
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Today on Subscribing to Wellness we are joined by Michael Duda, Managing Partner and Co-Founder of Bullish. Mike is both a brand builder and investor with prior investments in Peloton, Harry's, Casper, Birchbox, Warby Parker, and Hu to name a few. Bullish is a uniquely structured hybrid firm: one-part creative agency, one-part consumer investment firm, in which case capabilities from both worlds are deployed to help brands transform opportunities into outcomes. Prior to founding Bullish, Mike spent 13 years at Deutsch Inc., where he became the youngest Partner in the company’s 35-year history overseeing business development, marketing, and corporate strategy.
Episode Fun Facts:
1) Bullish has evolved the traditional agency model operating as both a creative agency and investment firm. In addition to deploying capital into unicorns such as Peloton and Harry's, the firm has also led the development of marketing campaigns for multinational giants (i.e., Nike, PepsiCo). This expertise in brand building enables Bullish to add significant value to portfolio companies from a unique angle 2) Mike is VERY BULLISH on Dua Lipa 3) Mike has a particular affinity for DNVBs (aka Digitally Native Vertical Brands) as evidenced by the Bullish portfolio
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Today on Subscribing to Wellness we are joined by Matt Czarnecki, the CEO and Founder of Verb energy. Matt is a leader of the clean energy revolution. He started Verb energy during his undergraduate years at Yale after concluding during some late nights in the library that an on-the-go, affordable, healthy, clean energy, and jitter-free product wasn’t readily available to consumers. As an alternative to often expensive and high-sugar coffee products, Matt and a few fellow students began developing what is today known as the verb bar. Verb bars come in over ten exciting flavors including cookie butter, vanilla latte, coconut chai, double chocolate, and more. Each bar is made exclusively with gluten-free and vegan ingredients, packed with jitter-free green tea, only 90 calories, and small enough to stash in your pocket.
Verb Fun Facts:
1) Verb recently launched EDM, better known as Energy Drink Mix! Check it out: https://www.verbenergy.co/shop/drink-mix 2) Matt and his co-founders incubated Verb straight out of undergrad after realizing a clean/affordable/convenient energy solution was missing from the market 3) Verb relies on an ex sous chef for flavor development and currently boasts a unique flavor range including cookie butter and peppermint mocha 4) Verb has developed an incredible SMS platform, facilitating simple/quick ordering and highly authentic relationships with customers
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Today on Subscribing to Wellness we are joined by Coefficient Capital Principal and rockstar consumer investor, Anna Whiteman. Forbes named Anna 30 Under 30: Venture Capital for 2021, Entrepreneur magazine named Anna among its 100 Powerful Women of 2020, and Business Insider has named Anna a 30 and Under: Rising Star in Venture. Anna is the founder of Rad Ladies, a network of top female founders, and actively serves on the Board of the Vinetta Project’s New York Chapter. She received her BA in Philosophy Politics and Economics from the University of Pennsylvania
Episode Fun Facts:
1) This episode features some great discussion on the convergence of consumer goods and technology, on emerging consumer trends such as connected fitness/health, and on a few unique early-stage consumer startups we're excited about including Ruby and Vacation 2) Coefficient Capital is focused on sourcing the best consumer goods companies that leverage technology in a meaningful and unique manner and posts an amazing consumer trends report accessible to all: https://www.coefficientcap.com/trends/ 3) Anna is a particularly great resource for any female founders or investors out there!
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Today on Subscribing to Wellness we are joined by Isabelle Steichen and Allie Dempster, co-founders of Lupii. Isabelle and Allie are using the small but mighty lupini bean to disrupt the protein bar industry and provide consumers with a vegan, plant-based, sustainable, high-fiber, amino-packed protein bar offering. Allie was a former marketer at PepsiCo with a focus on innovation and transformation and after facing some challenging personal health conditions, became a holistic health and wellness junkie. Isabelle is a die-hard vegan and started Lupii after experiences at IfOnly, Sawyer, and as an entrepreneur-in-residence at Human Ventures.
Lupii Fun Facts:
1) Lupii bars derive from the Lupini bean. Small in size but huge in function, the Lupini bean is originally from Europe and has the highest concentration of plant-based protein of any bean (higher than soy!) and is packed with fiber. On the environmental side, Lupini beans are great for soil health and require very little water usage 2) Lupii is coming off a hugely successful crowd fundraising reaching over 200K and over 550 investors! 3) Lupini beans are quite diverse and can be enjoyed plain, in salads, as hummus, as ice cream, and more. Lupii has an exciting innovation pipeline in the making 4) Isabelle and Allie are the dream team. Isabelle met with over 50 potential co-founders before finding Allie and their skill sets complement each other perfectly. Allie is a new mother and barely sleeps!
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Today on Subscribing to Wellness we are joined by Margaret Wishingrad, Co-Founder & CEO of Three Wishes Cereal, a family company dedicated to providing a nutritious yet delicious alternative to the popular breakfast staple. Margaret created this incredible product because she couldn’t find what she wanted for her child-- a cereal that wasn’t full of sugar and questionable ingredients. She set out to create a healthier alternative cereal- one that has more protein, less sugar, and is gluten and grain free.
Three Wishes Fun Facts:
1) Three Wishes recently launched in Whole foods and executed one of the first collegiate athlete endorsement deals ever with Buddy Boheim of Syracuse! 2) you can now find Three Wishes frosted - don't forget the health stats: 8g of protein, 3g of sugar, gluten and grain-free (made from chickpeas) 3) Margaret Wishingrad is NOT bullish on Dua Lipa and Ian Wishingrad eats cereal with grapefruit juice 4) prior to founding Three Wishes, Ian and Margaret lead BIGEYEDWISH, a full suite New-York based marketing & advertising agency. No wonder their such amazing creative brand builders!
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Welcome to Subscribing to Wellness with your hosts, Daniel Faierman and Rachel Newman.
We share a passion for healthy living and will be sitting down with leading founders, investors, and executives who are committed to building a healthier world. Some areas we are particularly excited about:
Food and Beverage: Clean Energy, Plant-Based, Healthier Alcohol, Low Sugar, CBD, Hydration
Nutrition and Supplements: Personalized performance-enhancement, DTC medicine/herbal solutions, Female health, Monitoring the body via tech
Fitness: Connected platforms/devices, training methods/classes, and recovery
Thank you for joining us and subscribing to wellness!
Support this podcast: https://anchor.fm/subtowellness/support