B2B Fuel: Recent Episodes
RocketOption
The podcast for accelerating B2B business growth. Hosted by Matt Wilbanks, Founder of RocketOption.io and Demand Gen Strategist at RefineLabs.com.
B2B Fuel will continue, focused on venture debt as a topic. Watch for a new series dedicated to growth strategy on Refine Lab's Stacking Growth podcast.
Wyatt Messex, a venture debt associate at Element Finance, discusses differences in the types of venture debt, what founders can do to get ready to qualify for funds, and what to expect when working with Element Finance.
How do you financially prepare your business to raise capital?
That's what you'll learn in this new episode of #B2BFuel.
Chris Mossa of CPM Advisory Group discusses:
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The differences in raising #venturedebt and #venturecapital
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The importance of financial storytelling
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The process of getting diligence-ready
COGS is a super important metric because it helps you understand how profitable your business can be. There is some confusion about how to calculate the number - this episode explains it.
Pretty surprising - not many startup founders know about venture debt lending as a source of growth capital. This episode talks about what it is and how the venture debt lenders are different from business banks and venture capitalists.
In this episode Chris Denno, Performance Marketing Manager from Refine Labs, discusses the tactical things you need to do when you're ready to start running digital ads, and the reasons why you need to make sure these steps are covered.
The metrics you prioritize for measuring and evaluating the success of your marketing programs are vitally important. Setting the wrong goals can mean you may end up needing to raise more growth capital sooner than you'd like.
Most B2B SaaS companies focus primarily on the number of leads/MQLs marketing brings in for sales to close. This is an important metric to monitor, but it's the wrong metric to judge over-all marketing success with.
This episode explores this idea and provides answers for what metrics you should be focusing on and why.
Meet Flow Capital. We discuss how they're different from other lenders and talk about how founders should be thinking about fundraising during times of economic uncertainty.
I sit down with Matt Duke of Duke Law firm on his podcast, South Texas Power Lunch, to discuss fundraising. We get into why I started RocketOption and discuss through advice for founders going through fundraising processes.
Matt joins Tory Kindlick and Jonathan Unger from Refine Labs on the Stacking Growth Podcast. They discuss how to talk to VCs about demand generation marketing. Matt rounds off the episode by giving an overview of how this podcast was started.
Anj, thanks so much for the question on linkedin! This episode goes over the differences between lead gen and demand gen marketing and answers your question - which of the two should a company invest in if they don't have a big venture backed banked account.
Ashley Lewin, Director of Demand Generation at Refine Labs, joins in for a conversation about splitting marketing budget between short-term and long-term marketing strategies.
Get to know the CEO of Element Finance. We talk about their unique startup story and get into topics that reveal what it's like working with them as a financing partner.
We talk about Brian's experience start the company he founded prior to Bigfoot and get into how Bigfoot operates and what makes them unique in the venture lending space.
We get into a range of topics - Mike's background, who they are at TIMIA, who they lend to, how they're different than traditional banking, why a founder might choose debt over selling equity, so much more.
One of the most popular questions I've received at RocketOption. In this episode I get into the most common reasons founders choose to use either option or both.
Short intro on what the podcast is going to be about and why it exists. It's all about helping B2B businesses grow faster. The podcast is brought to you by RocketOption.io - the fastest way for B2B SaaS companies to find non-dilutive, debt financing options. Thanks to our friends at The Cinderleaf for the intro ("She'll Go Maybe") and outro ("The Goodbye Compass") music!
Join the conversation - linkedin.com/in/mattwilbanks & twitter.com/mwilbanks