Lighting For Profits: Recent Episodes

Ryan Lee

Lighting for Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.

If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry.

After selling his multi-million dollar landscape lighting company in 2019, Ryan Lee started Landscape Lighting Secrets - The world’s first business coaching program dedicated to the landscape lighting industry. Although it wasn’t always easy and perfect, Ryan had figured out ways to grow his lighting business faster and smoother than his competition. Ryan now dedicates his time to helping others start and grow their own landscape lighting businesses and divisions.

To learn more about Ryan Lee's coaching program, visit: https://landscapelightingsecrets.com

Contact Emery Allen through their website and mention Lighting For Profits to get contractor pricing.

https://emeryallen.com

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Fueled by an unwavering passion for the growth and prosperity of small enterprises, my guest this week, Sid Graef, has embarked on a mission to empower these ventures to earn more while working less. A champion of freedom and a staunch believer in transforming businesses from burdens into blessings, Sid is dedicated to shaping the future of the home service industry, one podcast episode and one event at a time.

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In a world driven by curiosity and innovation, there are those who stand out as true trailblazers. Our guest, Dan Utley, is one such individual, a self-proclaimed tinkerer from childhood who left no electronic device unexplored. That insatiable curiosity set the stage for an illustrious career. Dan owns Letzgo Products, a US based company that manufactures products like dimmers and controllers for our industry.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Check out Emery Allen's products here: https://emeryallen.com

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Whether you're a seasoned entrepreneur or simply someone who loves to hear about the triumph of passion and persistence, this episode is tailor-made for you. Tune in as we uncover the nuggets of wisdom that John Martin, owner of Gleam Electrical, has acquired on his entrepreneurial expedition. John is not just your average business owner; he's a true wordsmith, wielding both his technical skills and his gift for communication to grow his business.

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On this week's episode I speak with Pat Clark about how he helps business owners reach their goals and live out their "why". Transitioning from being an "Owner-Operator" to becoming an "Owner" by delegating responsibilities and empowering your team, you can free up your time to focus on strategic initiatives and growth opportunities. This shift allows you to step back from day-to-day operations and instead concentrate on building and expanding your business.

To learn more about Pat's business, visit: http://patclark.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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This week, I'm delighted to have Nick South from So Tell Us as my guest. He'll be unveiling essential success strategies for entrepreneurs and business owners. It's easy to overlook the significance of reviews and referrals, but they serve as major drivers for business growth and expansion. Throughout our discussion, Nick and I will emphasize the critical role of reviews and referrals in scaling a business.

Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live.

To learn more about Nick's business, visit: https://sotellus.com/

Visit me at the Huge Convention Aug 23-25: https://events.thehugeconvention.com/2023huge

Sign up for Garden Light LED's Dealer Bootcamp Sept 12-13 : https://gardenlightled.com/dealer-congress-2023/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com/

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Meet Michelle Mueller, the dynamic co-owner of Garden Light LED, a true powerhouse in the business world. Her company is renowned for its innovative American-made products, top-notch customer service, and a strong commitment to educating others on great lighting design.

Exciting news! Michelle will be our special guest this week, where she'll share insights into her upcoming Garden Light Dealer Bootcamp scheduled for Sept 12th-13th. But that's not all; Michelle's generosity in sharing her knowledge ensures you'll gain invaluable lessons by tuning in to our conversation. Don't miss this opportunity to learn from a true industry leader!

o learn more about Michelle's business, visit: https://gardenlightled.com/

Attend Garden Light LED's Dealer Bootcamp Sept 12th-13th. Get tickets here: bit.ly/3Kp6rtk

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Come learn about the Coastal Source products as I welcome Franco D'Ascanio to the show. We discussed his story and what they offer to the industry.

To learn more about Franco's business, visit: http://www.coastalsource.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

Help us get 100 donations for our 100th episode. This is such a great cause!

https://gofund.me/c4eabb98

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Recently I had the opportunity to spend some time with Jan Moyer. She is quite the impressive human being and if you are serious about excelling in the landscape lighting industry, learning from her is a must.

We'll discuss her passionate journey in pioneering and improving the lighting industry.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

Register for Haven's Smart Outdoor Conference:

https://havenlighting.com/pages/smart-outdoor-conference

Register for Lights For Decorators training here:

https://www.facebook.com/photo/?fbid=656177539884582&set=a.451238220378516

Help us get 100 donations for our 100th episode. This is such a great cause!

https://gofund.me/c4eabb98

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Everyone starts a business for different reasons but most of us have a common goal…FREEDOM.

In this episode we’ll discuss the things you can do to ensure you don’t get Trapped working in your business.

Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

Register for Haven's Smart Outdoor Conference:

https://havenlighting.com/pages/smart-outdoor-conference

Register for Lights For Decorators training here:

https://www.facebook.com/photo/?fbid=656177539884582&set=a.451238220378516

Help us get 100 donations for our 100th episode. This is such a great cause!

https://gofund.me/c4eabb98

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The key to being wildly successful is....

...well the truth is there are several things you need to do right. This week, Ryan Fox joins me on the show. We'll discuss his journey at winning as an entrepreneur. He has a pretty impressive track record and has helped many others win along the way.

Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live.

To learn more about Ryan's business, visit: http://www.lightsallyear.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: / landscapelighting...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Most businesses don't last 5 years. Even fewer make it to 10. My guest this week, Brandon Miles, has had his landscape lighting business for 27 years! We'll discuss the challenges he has had along the way and the things he is doing today to pursue greatness and excellence!

Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: / landscapelighting...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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One of the coolest things about the lighting industry is that you get to be creative every day. Transforming the look of something at night never gets old.

This week I welcome Mark Carlson, founder of Experiential Landscape Lighting Initiative, to discuss his new lighting design program and ways you can make sure all your projects come out award-worthy.

Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live.

To learn more about Mark's business, visit: https://avalonlighting.com/home/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: / landscapelighting...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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We can do it the hard way or we can do it the easy way. I wish some of this new tech was around when I was building my business. I did it the hard way. Lol. This week we will be joined by Ryan Fenn the CEO of Chiirp who helps automate your business and assist throughout the entire client journey. Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live.

To learn more about Ryan's business, visit: https://chiirp.com/pricinglfp

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Whether you’re laying out a job, documenting an as-built, or just showing your clients that you got their lights fixed, it can be a pain trying to keep your photos organized. Maybe you’re not even taking pics on your jobs because of the hassle. Lucky for you…this week I’m joined by the CEO of Company Cam, Luke Hansen. We’ll discuss how to improve your workflow and communication with clients and team members. Join me LIVE if you have any questions you'd like to ask and make sure you click on "Get Reminder" to receive a notification when I go live.

To learn more about Luke's business, visit: https://companycam.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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This week I welcome Wesley Bloeme who started his cleaning business in college as a way to earn some extra money. Fast forward to today just a few years later and he already has nearly 30 employees, 12 vehicles, and seven-figure revenues.

Join me LIVE if you have any questions you'd like to ask and make sure you click on "Get Reminder" to receive a notification when I go live.

To learn more about Wesley's business, visit: https://wiseguysprowash.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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There are many reasons why certain businesses make it and others don’t. This week I welcome Al Levi to the show to discuss his career in the service industry and how he managed to succeed in a major way.

Hint: he developed systems. We’ll discuss the things you can do right now to set yourself up for success.

Join me LIVE if you have any questions you'd like to ask and make sure you click on "Get Reminder" to receive a notification when I go live.

To learn more about Al's business, visit: https://7powercontractor.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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The goal for every entrepreneur, at some point, should be multiple streams of income. The trick, however, is to master one before you can move on to the next. I'll be joined by successful entrepreneur, Jonathan Maynard, on this week's podcast.

Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live.

To learn more about Jonathan's business visit: https://www.thehugeconvention.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Erik Terkelsen is on this bonus episode sharing information about all the new technology out there for holiday lighting.

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Will the REAL Mike Long please stand up? I've gotten to know my guest this week, Mike Long, over the past couple years. He is a great example to me of having NO EXCUSES. He is doing big things in his market even thought he is faced with challenges that could force him to just play the blame game.

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The majority of business owners don’t know their numbers. In fact, I still struggle with them!

This week I welcome Dan Platta to the show to discuss how business is simply a numbers game. He’s going to give us the cheat sheet to the giant math problem (hopefully).

Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live.

To learn more about Dan's business, visit: http://yourblueskies.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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There are a lot of ways to make a million bucks in landscape lighting. Some people get 250 clients to invest 4k, while others, like my guest this week, Greg Matthews, would rather get 4 clients to invest 250k. In this episode we’ll catch-up with Greg and talk about the strategy to catch the whales.

Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live.

To learn more about Greg's business, visit: http://www.luxuryillumination.net/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Having a solid relationship with a distributor can really help your business. This week I welcome Roger Ramsey to the show to discuss the many ways he is adding value to the industry.

Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live.

To learn more about Roger's business, visit: https://www.ewingirrigation.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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If you've ever had a question about what your truck wrap should look like, watch this week's episode with Dan Antonelli from Kick Charge Creative.

Dan is a master of marketing and knows how to build successful brands in any marketplace.

To learn more about Dan's business, visit: http://kickcharge.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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The first time I read the book Traction by Gino Wickman I was hooked. You'll find out why in this episode with the Sales Leader at EOS Worldwide, CJ Dube'. We'll discuss the main pillars of business and how you can make sure you are IMPLEMENTING each of them.

To learn more about CJ'S business, visit: https://www.eosworldwide.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Sometimes you meet people that you know you're going to be life long friends with. I'm excited to share this episode with not only a client but a friend, Matt Martoccio. We'll discuss Captain Matt's journey of starting his business and scaling to the size he is today with two different companies.

To learn more about 'Captain' Matt's business, visit: https://barefootlighting.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Sometimes working hard in your business is all you can do to get started. In this episode, Keith Kalfas shares his story going from broke with no direction to building a successful landscaping business. He also has his own YouTube channel and podcast documenting his process that has gotten him to where he is today.

To learn more about Keith's business, visit: http://keithkalfas.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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This week I welcome Pat Harders, owner of Enlightened Landscape Lights & Sterling Lighting. We'll discuss entrepreneurship and get some tips on how he has scaled his businesses.

To learn more about Patrick's business, visit: http://www.sterling-lighting.com/ or http://www.enlightenedlights.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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There are many reasons why small businesses don't make it very long. One of the main reasons is they don't generate enough profit to grow (or even survive). This week I welcome Meaghan Likes with Likes Accounting. She is not your typical boring accountant. She and her husband own a small business as well so it's refreshing to speak with an accountant that speaks your same language. We'll discuss some tips you can implement in your business to make sure you get that freedom you've been chasing!

To learn more about Meaghan's business, visit: https://likesaccounting.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

Get access to Meaghan's program here: https://www.bookkeepingacademyonline....

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LIVE interview with Bobby at the HUGE!

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Live from Nashville at the HUGE Convention!

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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How would you like to improve company moral, give your team members a raise, and build your brand all at the same time?

Duh?!?! Of course you would.

This week I welcome Justin Clegg, CEO of Allset. We will find out how his company helps accomplish these extremely important tasks in just a few clicks.

To learn more about Justin's business, visit: http://tryallset.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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In order to grow your business, you are going to need some help. One easy way to make sure your phone keeps ringing is by having an awesome website. Even if you rely on 'word of mouth', you're going to need a solid website that can show off just how amazing you are. This week, I welcome Michael Grigery with Click Call Sell to the show. We will discuss what things you need to do to keep your brand top of mind even in a down economy.

To learn more about Michael's business, visit: https://clickcallsell.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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If you are looking to start or grow a Christmas lighting business, you're not going to want to miss this opportunity to hear Matt Hyden with CLIPA. We'll discuss what new things he is planning for in the future along with the insider tips you need to get more profit out of your lighting business.

To learn more about Matt's business, visit: http://www.clipa.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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A lot of questions come up about the quality and differences between lamps on the market, as well as general installation practices. My guest this week, Tom Garber, is the CEO of Emery Allen. We'll discuss some technical questions about lighting that we received from listeners of the show. Tom and I are going to attempt to answer these questions in a helpful way. Wish us luck!

To learn more about Tom's business, visit: https://emeryallen.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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I hope you have an awesome Independence weekend! Don’t forget to thank God for our freedom. This upcoming week I welcome Brian Groat, CEO of ClaroLux. We’ll talk about his 18 year career in the lighting industry and what sets his products apart from others.

To learn more about Brian's business, visit: http://www.clarolux.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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This week I welcome Dan Raker, Landscape Lighting Secret’s first business coach. He has been coaching CEO’s for 25 years. We’ll discuss the importance of accountability and the tools he uses to help people realize their full potential.

To learn more about Dan Raker's business, visit: CirclesOfLeadership.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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How many phone calls do you miss each day? If you just miss 1 potential lighting opportunity each week, how much $ are you losing?

I wish I would have known my guest this week, Michelle Jeppesen with Jill's Office, when I started my business. We'll discuss how important it is to answer the phone and what things you should be doing in your business to maximize profits.

To learn more about Michelle's business, visit: https://www.jillsoffice.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Got Christmas on your mind? Even thought most think it's a 1-2 month business, if you want to take the holiday lighting business serious, you need to make it a 12 month business. This week I am joined by Mike Kaplan at Wholesale Holiday Lighting by Giannini to discuss holiday and landscape lighting and what they are doing to help you grow your design and installation business.

To learn more about Mike's business, visit: https://www.liholidaylighting.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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The thought of replacing yourself in your business can be overwhelming. The best way to get started is to hire out the things you are not good at. This week, I welcome Melody Edwards, founder of Home Service VA. She is an expert at finding you virtual assistants to help ease the burden of growing your business.

To learn more about Melody Edwards' business, visit: http://www.homeserviceva.com/

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Unfortunately the majority of businesses don't last more than 5 years. Some say it is even harder when you are working with family. My guest this week, Keith Rosser, owner of Landscape Lighting Pro of Utah, joins me to discuss his nearly 20 year journey in the lighting industry. We will talk about how he has defied the odds and built a very strong lighting business. We will discuss what his plans are for the business and how it is having his son work with him.

To learn more about Keith Rosser's business, visit: http://utahlights.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Most of us started a business because we were good at what we do and wanted to gain freedom from having a job. If you're like me, you ended up getting stuck and maybe even felt like you were trapped in your business. My guest this week, Jim Dubois, had a similar route until he developed systems and crushed through the things holding him back. He owns a very successful window cleaning business and also now coaches others on how to go from operator to owner. I can't wait to pick his brain and find out how to be a better business leader!

To learn more about Jim's business, visit: http://WindowCleaningBusinessCoach.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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My guest this week has brought a lot of attention to the lighting industry over his career. In fact, he even made it on TV! That's right, Tommy Herren...The Lighting Geek will join me and we'll talk about how he created his brand and what he is doing to keep it going.

If you've never met Tommy, make sure to make it a priority to do so. Between his wild ideas, excitement for life, and passion for lighting, it's no wonder he has had such great success in the industry.

To learn more about Tommy's business, visit: https://thelightinggeek.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

Check out Emery Allen's products here: https://emeryallen.com

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Going from operator to owner is not easy. If you are like most business owner/operators, you are wearing the hat of 4-5 people and likely are not doing the best job either. ha ha.

This week, I'm excited to welcome Lee Baker to the show. He is the king of automations and replacing himself. In just a short period of time he has gone from zero to a several million dollar business. Spoiler alert: He didn't do it all on his own! We'll find out what his secrets to success have been and any pitfalls to avoid.

To learn more about Lee's business, visit: https://your1dayfloor.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my YouTube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

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Let's talk maintenance...and connections...and building a legacy!!

Excited to have Jeremy Sviben on the show this week. We are going to tap into his success and find out how to build a legacy lighting company. We'll get into what makes an effective maintenance plan and why quality connections matter.

To learn more about Lighting Shrink, visit: https://www.lightingshrink.com

To learn more about Jeremy's lighting company, visit: http://botanicallighting.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

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Are You Ready!! It's the premiere of Season 2! Make sure to tune in to find out what happened to the end of Season 1 and what I've been doing during my sabbatical.

I also welcome back Chris Apfelstadt to the show and we'll check in on him and his business to see what he has been up to.

Join me LIVE if you have any questions you'd like to ask, and make sure you click on "Get Reminder" to receive a notification when I go live.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

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I quickly introduce the podcast and why the name of the first 2 episodes are different!

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What is holding you back? We all have limited beliefs and other things in our lives that hold us back. Some won't admit to it. In this episode I'll talk about several things that bother me about entrepreneurship and what I believe we can all do to get better.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLi...

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

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One of the most challenging things of trying to scale a business is finding good people to help you do it. At times, I was tempted to just keep doing everything myself because it seemed I had a better chance of success on my own than trying to get others to help me.

Are you with me?

If so, make sure to join me this week with my guest Shawn Day with Blue Skies Recruiting. Shawn is an expert on all things recruiting and we'll discuss the strategies it takes to attract high quality talent and what it takes to keep team members engaged.

To find out more about Shawn's business Blue Skies Recruiting, visit: https://yourblueskies.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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Client numero uno!

Every business has a first client. Luke Jensen was founding member of Landscape Lighting Secrets. Find out why he decided to make the jump on this episode. Also, we discuss what he is doing now and how he was able to buy an existing business to go from operator to owner.

To find out more about Luke's business Holiday Designs, visit: https://holidaydesigns.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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How do you price event lighting? How do you get clients? What product do you use?....

If you've even wondered how to add event lighting to your business and make additional revenue providing rental lighting for weddings, parties, graduation, etc, you'll want to join me this week with my guest, Jeff Larcom. Jeff has figured out a pretty cool niche and is building his name in the industry as an expert in event lighting.

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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This week I'll give you the recap of my first ever Landscape Lighting LIVE. Then we'll have Colin Dehaan join the show and talk about his life as an entrepreneur and now business coach.

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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The truth is I forgot to schedule a guest this week. Oops! So I reached out on FB and have a few fellow lighting professionals joining me for a panel discussion. We are going to discuss several things including marketing, social media, hiring sales people and how to pay them.

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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I talk a lot about business, but I want to make sure we bring in discussions around design and product as well. This week I welcome back Tom Garber, CEO of Emery Allen.

We'll talk about his company and the ways they are adding value in the industry.

To find out more about Emery Allen, visit: https://emeryallen.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

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We all have limited beliefs. It's normal to doubt ourselves or even doubt what is possible. This week, I'll help you crush through one of your limiting beliefs of..."Can I really replace myself?"

Don't miss this exclusive interview with Chad Sieg, my former salesperson/lighting designer. We will discuss his role at my former company and how he is able to sell over $1M in landscape lighting himself every year.

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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After taking a couple weeks off at the end of the year, I am recharged and ready to go for a BIG 20222!

What are your plans for 2022? What do you need to do in order to accomplish your goals. I'll talk about some things I recommend that can help you with whatever you are working on.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

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I met my guest this week only 6 months ago. Ryan Edrington is the owner of Xcellent Xteriors and is brand new to the lighting world, yet somehow has managed to already hit the 6 figure mark in his business and is well on his way to hitting 7 figures in 2022.

Join us as we discuss what he has learned and he reveals what things are working for him in his business.

To learn more about Ryan's company, visit: https://xcellentxteriors.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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If you know who Tommy Mello is then you're definitely not going to want to miss this show. If you don't know who Tommy Mello is then you're definitely not going to want to miss this show. Tommy started at the bottom and is already well on his way to his goal of being a billionaire. Yes that is with a B. He is in the garage door industry but I promise you that everything he talks about applies to the lighting industry as well. We will talk about his journey so far and what else he has planned. He is already set to do around $100M this year!

To learn more about Tommy's company, visit: https://homeserviceexpert.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

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I know a lot of people that brag about how much business they get from "word of mouth". It's almost like a badge of honor they wear because they don't advertise. If you want to stay small, that may be totally fine. If that is you, then you are not going to like this episode. ha!

However, if you want to scale and not being the guy doing EVERYTHING in your business, then investing in some smart advertising strategies is going to be key in building enough profits to be able to afford to replace yourself in business.

This week, I welcome David Kaminski with Collaborate Pros. He is a successful small business owner that has grown his window cleaning business into several million dollars per year. He is going to share how he uses GMB and his website to generate high quality leads.

To learn more about David's company, visit: https://collaboratepros.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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Do It Dirty! This has become a regular phrase in my guests vocabulary. This week I welcome Scott Molchan, with Million Dollar Landscaper to the show. We will discuss what this phrase means and how it will change your way of thinking. Scott and his wife Katie run a successful podcast and training academy for landscapers to help them grow their businesses. Find out how they got their start and listen to their tips and ideas for success!

Make sure to join us LIVE to be part of the discussion.

To learn more about Scott's company, visit: https://www.milliondollarlandscaper.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

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I remember how hard it was to remember to follow up with clients and sometimes to even remember to advertise. It seems so hard to stay on top of things as you are running your business. That is why I am excited to have my guest, Daniel Dixon on this episode. He is the CEO of SendJim and we are going to talk about how to use automation in your business. This is a game-changer for those of you that feel overwhelmed and know you are forgetting to follow up.

To learn more about SendJim, visit: https://www.sendjim.io/lighting

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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Creating a personal brand is becoming more and more important everyday. Yes, even if you don't like to self-promote, brag, or whatever you want to call it. This week my guest is personal brand expert, mentor, coach, and overall good dude, Nick Cavuoto. We are going to talk about how building your brand online will bring you a constant lead supply and how it even helps you close more deals.

To learn more about Nick's business, visit: https://www.nickcavuoto.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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Since selling my landscape lighting business, I have had more time to research, learn new business strategies, and meet other successful entrepreneurs. I recently met Jason Geiman who teaches people how to start their own Christmas light & pressure washing business. In this episode, we are going to find out how he was able to build his business up and eventually sell it, and what he is doing now to give back to the small business community.

To learn more about Jason's business, visit: https://www.christmaslightshelp.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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I'm back in the studio and pumped for this weeks episode. This week I'll be joined by Chris McCoy with Haven Lighting. We'll talk RGB and everything you need to know before you become a RGB expert!

To learn more about Haven Lighting, visit: https://havenlighting.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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My guest this week, Jim Frederick with Tru-Scapes will be speaking at the GIE and Northeast Hardscape Expo next week.

We will get to know him and his company that specializes in lighting for the hardscape industry.

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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Going to mix it up this week. I'll be out of town for my regular time slot. I'll be traveling to Louisville, KY for the GIE+ Expo.

As per usual, we'll be talking Sales, Pricing, Marketing and of course....PROFITS!

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

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I have a lot in common with this week's guest (Except the fact that I wasn't in the Air Force and I didn't fight in Desert Storm). I'll be chatting live with Rick Hughes of Heritage Landscape Supply Group.

We are going to talk selling high quality products at high prices and of course, I'll ask him about his background as a veteran and how it has fueled his career.

To learn more about Heritage Landscape Supply Group, visit: https://www.heritagelandscapesupplygr...

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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Have you ever wondered how some of the fixture designs are created? Join me and my guest, Scott Romacker of Sterling Lighting. (Is it me and my guest, or, my guest and I?)

Anyway, I recently found out he invented a light fixture. Pretty cool. We'll talk manufacturing, installations, and of course sales & profitability.

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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One challenge that every business owner faces is getting stuck in their routines.

The landscape lighting industry in my opinion has been myopic in many ways.

This week, we go outside the box as I welcome Dustin Gutkowski, owner of Results Roofing. I've been following Dustin's success as he has built his roofing business and I'm going to get him to share is secrets to rapid growth in a saturated market.

To learn more about Dustin's company, visit: https://www.resultsroofing.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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If you've ever wondered who does those large landscape lighting jobs and how the heck they get them, then make sure to come listen to Greg Matthews of Luxury Illumination.

Greg is a beast when it comes to designing and installing high end, high quality lighting and audio systems. Can't wait for him to share his experience.

To learn more about Greg's company, visit: https://luxuryillumination.net

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on Instagram @landscapelightingsecrets

I'm on TikTok! Give me a follow @landscapelightingsecrets

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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It is time to take the show on the road. For the first time ever, I leave the studio and do this episode on the road. Going International!

This week I'm in Switzerland and I am going LIVE with some lighting friends.

My first international show and we had some technical difficulties. If you can get past the poor audio, the content is amazing. We talk about the importance of replacing yourself in your business.

Can you guess who will be joining me as this weeks guest?

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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My guest this week is a real son of a Vich! I'm excited to have Anthony Bogdanovich, owner of California Outdoor Lighting and Imagine lighting Co. on the show. Anthony has a ton of experience and has built up quite the portfolio over the years and we will be discussing his success in the industry.

To learn more about Anthony's company, visit: https://www.californiaoutdoorlighting...

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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This week I welcome a friend, author, entrepreneur, and mother, Michelle Mueller. I probably missed some accomplishments in there as well! I'm going to ask Michelle about her career in the lighting industry and pick her brain about how she has managed to accomplish all that she has.

We also welcome a special surprise guest to join us as we discuss her newest venture, Learn Night Light.

Make sure to tune in to find out who the mystery guest is!

To learn more about Learn Night Light, visit: https://learnnightlight.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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I met my guest this week, Tom Garber, in an interesting fashion. Make sure to tune in to hear my embarrassing story! Tom is the CEO of Emery Allen, a U.S. based LED lamp manufacturer. We will discuss some of the issues in the supply chain and where he sees the future of the lighting world.

To learn more about Emery Allen, visit: https://www.emeryallen.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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If you are going to design and install landscape lighting, you're going to want to meet my guest this week, Janet Lennox Moyer. She is an internationally known lighting designer that has 45 years of experience and has helped shaped the lighting industry into what it is today. We are going to discuss design and find out what she feels has allowed her to influence so many others.

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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Multiple streams of income is the goal of every entrepreneur. This week, I welcome Dan Platta who has built and is continually adding to his multiple streams. He not only has a background in the home service industry, but also now helps other business owners with recruiting, bookkeeping, and marketing.

To find out more about Dan's company, Blue Skies Admin Services, visit: https://yourblueskies.com/

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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If you are trying to figure out how to get started in the lighting business, make sure to join me and my guest Michael Zuzack. I'll ask him about his start in the lighting business and how he has been able to quickly establish himself as an authority in the industry.

To find out more about Michael's company Zuzack Lawn Services, visit: https://zuzack.net/

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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This week, I welcome to the show, James Solecki. If you want to know how you can land large projects and even move to an island to do landscape lighting for a living, then you should definitely make this episode a priority!

To find out more about James' company, Island Villa Lighting, visit: http://www.islandvillalighting.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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If you don't know Nels, you don't know lighting. In this episode, I welcome Nels Peterson to discuss his career in lighting and some of the strategies he has used to set himself apart as a lighting designer in the industry.

To find out more about Nels' company, Nordic Lighting, visit: http://www.nelspeterson.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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Building a referral partner program for your lighting business is not easy, but when done correctly it can result in monumental profits. This week, I bring on Luxury Pool Builder, John Caldwell. John and I will discuss our relationship and his experience with lighting on his projects. Rumor has it, he can sell ice to an eskimo, so if you're lucky we'll even get a sales tip or two!

To find out more about John's company, J. Caldwell Custom Pools, visit: https://www.jcaldwellcustompools.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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One of the challenges of installing Christmas lights every year is trying to keep your guys working throughout the rest of the year. This week, my guest Chris Apfelstadt will discuss with us the process of starting up his landscape lighting business to help keep busy throughout the year.

To find out more about Chris' company Light Up Columbus, visit: https://lightupcolumbus.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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From operator to owner, I'll discuss this topic with my guest this week, Mike Long. Mike has been diligent in working on his business and is in the process of hiring his replacement one hire at a time. I'm anxious for him to share his progress in building his landscape lighting business.

To find out more about Mike's Landscape Lighting, visit: https://www.mikeslandscapelighting.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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If you are wondering which marketing and advertising methods you should be using in your business, then you're not going to want to miss this episode. This week I welcome Dave Carroll, owner of DOPE Marketing. I'm going to ask him which marketing methods have the BEST ROI and discuss some of his newest top secret strategies that he is using to get his clients massive profits.

To find out more about DOPE Marketing, visit: https://dopemarketing.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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This week I welcome Bryan Gold with Brilliance LED.

Bryan and his father were landscape lighting contractors and kept seeing opportunities to improve the lighting products that were available. They sold their contracting business and pivoted to manufacturing the products they wished they had in the field. Brilliance focuses on manufacturing high-quality LED products, fixtures, and smart products and controls.

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

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To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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I'm not sure how productive we will be, but I can guarantee you will be entertained this week, as I welcome Tommy The Lighting Geek. Tommy was featured on over 20 episodes of Yard Crashers, Turf War, Yard Core, and others. After all these years, he has now made it big time and will have his debut on Lighting For Profits!

To find out more about The Lighting Geek, visit: https://thelightinggeek.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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Just hear those sleigh bells jingling....What??!!??!! Christmas in May?

That's right, you know every year it seems like the retail stores start to put out the Christmas gear earlier and earlier. But I'm beating them to the punch.

This week I welcome, Mike Marlow, owner of Holiday Bright Lights, a premier holiday lighting and Christmas decor wholesale supplier. We are going to be discussing the Christmas light industry and why its such a profitable business. Whether you already offer Christmas lights to your clients or you are thinking about adding it to your offering, you're going to want to hear what Mike has to say.

To find out more about Holiday Bright Lights, visit: https://www.holidaybrightlights.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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This week I welcome Paul Gosselin Sr. to the show. Paul is an OG in the landscape lighting industry. Honestly, it's going to be hard to know what to ask him since he has so much experience. Make sure to tune in to see if I make a fool of myself or if I'm able to keep things on track. Paul is the owner of NightScenes Landscape Lighting Professionals and the author of The Landscape Lighting Guide. If you have any questions for him, please post them here in the comments.

To find out more about NightScenes, visit: https://night-scenes.com

To get your copy of The Landscape Lighting Guide, visit: https://amzn.to/3f8WDUa

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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My guest this week is Jeremy Sviben, owner of Botanical Lighting and Lighting Shrink. We are going to talk about maintenance plans and how he has been able to sustain his landscape lighting business by focusing on this crucial aspect of the business.

To find out more about Botanical Lighting, visit: http://www.botanicallighting.com

To find out more about Lighting Shrink, visit: https://www.lightingshrink.com

Subscribe to the Lighting For Profits podcast here: https://pod.co/lighting-for-profits

Follow me on IG at https://www.instagram.com/landscapeli...

Let’s connect on LinkedIn! Find me at https://www.linkedin.com/in/ryanleeco...

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

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My guest this week is Mark Carlson of Avalon Lighting Design and the founder of ELLI (Experiential Landscape Lighting Initiative). We will discuss his career in lighting and why he is so passionate about the design element of lighting.

To find out more about Avalon Lighting Design, visit: https://avalonlighting.com

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

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I'll be joined by Reto Mueller, the CEO of Garden Light LED in Tampa, FL. We will discuss his impact on the lighting community and some of his experiences in the lighting business.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

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In this episode, I'll be joined by Andy Thomas of Viewpoint Lighting. He is also the new president of AOLP. We will discuss why being good at design and installation is so important when growing a business. Andy will be sharing his many years of knowledge and how he ended up becoming the president of AOLP.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

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It's the 2nd premiere episode!! I had to change the name, so now I get to have another premiere. Lighting For Profits with my guest Woody Kerwin. We discuss what it takes to grow a landscape lighting business and he shares some of his tips to get to financial freedom.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

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In this episode, we are going to talk about surrounding yourself with people that will support you. We are also going to be talking about ways to cut out the noise and focus on building your business.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com

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Most people think that you can't sale millions of dollars of landscape lighting every year. I used to think like that too. In this episode, I go over my backstory and share a little bit about how I got into the green industry and how I was able to build and sell a multi-million dollar landscape lighting business.

I touch on how profitability will transform your life and business forever. I set the stage for Lighting For Profits and how we are going to be talking about increasing your price, increasing your qualified leads, and increasing your closing rate.

To get help starting or growing your landscape lighting business, visit: https://landscapelightingsecrets.com

Subscribe to my Youtube channel here: https://www.youtube.com/c/LandscapeLightingSecrets

Subscribe to the Lighting For Profits podcast here: http://lightingforprofits.com