Small Business Origins

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This episode we speak with Tiago Fiara, a solopreneur, business coach, and consultant from Portugal. Hear Tiago's journey from working at Google to becoming an entrepreneur, the common traps entrepreneurs fall into, and advice for starting and growing a business.

Main Discussion Points:

Leaving corporate jobs to pursue entrepreneurial dreams
Dealing with "shiny object syndrome" and lack of focus
Importance of getting a business coach/consultant
Steps for identifying your target customer and finding product/market fit
Leveraging your existing network to generate leads and sales

Guest Bio:

My name is Tiago Faria, and I help coaches, mentors, consultants and other professionals in the help industry to unearth premium dream clients from their current follower/subscriber lists. My “Anti-Marketing Method” is based on 3 pillars: turning generic services into irresistible offers, turning your contact network into your own sales team, and uncovering dream clients that are hidden in your current audiences.

Key Quotes:

"It takes a lot of time to do something that is extremely necessary, but most of us avoid it...talking to people first." (Tiago at 02:39)

"The power of everything that works in business world is to be consistent and choose something simple and just do it until it works." (Tiago at 19:53)

"I focus more on people that work in this kind of industry, people that generate results for others, service providers, coaches, consultants..." (Tiago at 27:23)

Links Mentioned:

Tiago's Website

Tiago's YouTube

Tiago's Facebook

Tiago's LinkedIn

Tiago's Podcast YouTube

Beefy Marketing

Our Sponsor: Wingman

John Kelley's Links

Small Business Origins Online

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This episode of Small Business Origins features Sabrina Osso, the founder of OSSO Safe, an organization working to prevent domestic violence through education and technology. The conversation covers Sabrina's childhood experiences with domestic violence, the inspiration behind starting OSSO Safe, and details on their core product offering for landlords and property managers.

Main Discussion Points:

Sabrina's challenging upbringing in a home with domestic violence and her realization that she wanted to help others in similar situations
An overview of the OSSO Safe certification program that combines education and technology to promote safety and prevent violence in homes
How the program works - it includes a policy, seminar, app to detect violent movements, and assigned therapists to properties
Ideal customers being landlords, property owners and managers to implement this across rental properties
Pricing details - $125 per unit, one-time fee for landlords to get properties OSSO Safe certified

Guest Bios:

Sabrina Osso is Founder and CEO of OSSO SAFE…Feel safe where you live, work, and play. She is a TEDx Speaker, Author, and Real Estate Agent on promoting safety and preventing violence in the workplace, schools, and in places of residence. Sabrina’s personal and professional experience with the subject allows her to bring a unique and holistic approach as a solution. She is also a professional dancer/teacher who uses her performance abilities to educate on the subject. As a real estate agent, Sabrina is bridging the real estate industry with Osso Safe.

Key Quotes:

"If you're not safe at home, you're not safe anywhere." (00:18:43)

"Enough is enough. Let's nip it in the bud. Let's solve it in residency where all of these violence abuse episodes happen." (00:24:48)

"I always blamed myself. In fact, I would say I am responsible for my parents' marriage, like making it okay." (00:16:05)

Links Mentioned:

OSSO Safe Online

OSSO Safe on X (Formerly Twitter)

OSSO Instagram

Sabrina Osso on Facebook

OSSO Safe on YouTube

Sabrina Osso on LinkedIn

Sabrina Osso on TikTok

Amazon Link

Beefy Marketing

Small Business Origins Online

John Kelley's Links

Our Sponsor (Wingman)

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This podcast episode features entrepreneur Chris Joyce discussing his company Gusher, which helps founders build startups without needing external funding. He provides insight into leveraging "sweat equity" and performance-based partnerships to get ideas off the ground. Gusher is a facilitator for startups, without a big investment needed.

Key Discussion Points:

Origins of Gusher after seeing barriers entrepreneurs faced in securing traditional VC funding
Using "performance-based equity" model to build startups with expertise rather than money
Recruiting team members who believe in the idea and will work in exchange for equity
Case studies of companies launched successfully on Gusher platform
Mindset shift around believing you can start a business without seed funding
Resources Gusher provides like support, structure, applicant pool to staff your startup

Guest Bio:

Chris Joyce is a prolific entrepreneur who has founded 24 companies across high tech, consumer goods, health, and manufacturing. His innovative products have reached over 11,000 stores in 23 countries, with tech users in 148 countries worldwide. Recognizing that many great ideas and entrepreneurs were being overlooked for superficial reasons, Chris created Gusher to ensure that anyone with a groundbreaking idea has the opportunity to succeed. His mission is to democratize the startup process, allowing the market to judge the viability of ideas rather than traditional gatekeepers. Chris's extensive experience and commitment to innovation make him a compelling guest with invaluable insights into entrepreneurship.

Company Bio:

Gusher democratizes the startup process, enabling entrepreneurs to launch ventures without traditional investors or capital. Using performance-based equity, Gusher connects founders with skilled collaborators, allowing ideas to come to life across various industries, including technology, media, health, design, finance, and gaming. By eliminating traditional barriers, Gusher empowers innovative ideas to succeed based on their merit in the market.

Quotes:

"I had to contact more than 500 food chemists that told me it couldn't be done. It shouldn't be done. It wouldn't be done. I had PhDs telling me to go F myself." (00:15:12)

Links Mentioned:

Gusher Website

Beefy Marketing

Small Business Origins Website

John Kelley's Links

Wingman (Sponsor)

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This episode of the Small Business Origins podcast features guest David Encarnacion, the founder of Day Care Accounting Pro. They discuss David's journey into entrepreneurship, from working various jobs like driving a cab and bartending while attending college, to becoming a stockbroker and eventually an accountant focused on helping daycares. If you have tax questions and would like to limit your liability, this episode is for you!

Main discussion points:

The importance of tax planning for small businesses instead of just tax preparation
Common mistakes David sees daycares making with their taxes and entity structure
How proper bookkeeping, payroll, and taxes can help daycares grow their business and retain more of their income
Actionable tax strategies listeners can implement like retirement contributions and bonus depreciation

Guest Bio:

David is a Tax Strategist, Speaker and Founder of Daycare AccountingPRO. David runs a boutique accounting practice exclusively servicing the Daycare Industry for over 10yrs. David and his team provide modern-day accounting tactics & strategies to help Daycare Owners increase profits, cut cost, pay the least amount to the IRS and put owners on the road where they can focus on building their business so they can ultimately enjoy peace of mind. David has put together a team of strategic thinkers focused on exploring tax strategies, uncovering hidden gems in the tax code, and executing outside-the-box tactics that will increase revenues, save on taxes, and bring unsurmountable VALUE to the Daycare Industry. If Owners are not as financially successful as they want to be, the team will help them to get there. David’s mantra is “Daycare Owners suffer from an inherent number of challenges; Accounting should NOT be one”.

Key Quotes:

"Everyone talks about, without naming any names, all these companies and individuals that are paying 0 in taxes or very little. Well, guess what? That's what you should be following." [00:20:29]

"If you're paying tax, you're in a group that doesn't know." [00:36:33]

"How much business can you bring in if you had an additional 43 days?" [talking about spending less time on bookkeeping] [00:43:43]

Links Mentioned:

Daycare AccountingPRO Online

X (Twitter)

Instagram

Facebook

YouTube

TikTok

Beefy Marketing

Small Business Origin Online

Sponsor: Wingman

John Kelley's Links

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This episode of Small Business Origins features Kat Polsinelli, founder of Agent Services Plus and host of the "A Real Chat with Kat" podcast. They have an insightful conversation about Kat's origin story, from getting pregnant at 16 and overcoming an abusive relationship, to finding purpose in entrepreneurship and coaching. Listeners can expect to learn about limiting beliefs, rebuilding after trauma, the importance of networking and collaborating, and Kat's unique approach to business coaching.

Main Discussion Points:

Overcoming trauma and limiting beliefs
Leaving an abusive relationship and starting over
Finding purpose in helping others through entrepreneurship
The importance of networking and collaborating
Taking a collaborative approach to business coaching rather than one-on-one

Guest Bio: Kat Polsinelli

Kat is a passionate individual with a goal of helping others get out of their head and into what they love. She is a business organizing powerhouse and a personal development strategist. She uses her personal stories and the skills she has developed as a unique way to approach helping others. She strives to help others feel more seen not only by others but by themselves as well but helping them grow their mind as well as their business.

Key Quotes:

"If you don't work through them, it's going to eventually affect you. And for some of us, it can be very dramatic, and it can tear businesses down. It can tear relationships apart." [00:08:38]

"I love sharing people's stories, other podcasts. I share their websites, like, anything I can because if someone in my group coaching or someone that's listening finds that they connect better with them, that's who I want them to connect with." [00:22:39]

Links Mentioned:

Agent Services Plus Online

Facebook

Instagram

Beefy Marketing

Small Business Origins

Every Business Needs a Wingman

John Kelley's Links

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In this episode of Small Business Origins we speak with Marissa Fernandez, founder of Marissa Fernandez LLC, an executive coaching company. Tune in as we discuss Marissa's journey from climbing the corporate ladder to starting her own business, how coaching can help both individuals and companies perform better, and mindset shifts around money and confidence that are critical for entrepreneurial success.

Main Discussion Points:

Marissa didn't initially consider entrepreneurship. She followed a traditional corporate path inspired by her parents' careers (timestamp 00:09:44).
Getting laid off from her CMO position during the pandemic, though difficult, prompted Marissa to reflect and realize where her true passions and talents lie - in developing teams and talent (00:15:51).
Marissa suggests giving yourself a timeline (she gave herself 6 months) when trying out entrepreneurship, so it feels less daunting (00:17:29).
Pricing coaching services higher actually helps attract more committed clients (00:30:20).
Coaching is most useful for ambitious, high-performing people who want to reach their full potential (00:35:53).
Examining money mindset and beliefs around stability and earning potential is key for entrepreneurs (00:41:53).

Guest Bio:

Marissa Fernandez is the founder of Marissa Fernandez LLC, an executive coaching firm. She has over 15 years of marketing leadership experience at major companies like Procter & Gamble, the NFL, and others.

Tweetables:

"If somebody reacts and says, that's a lot of money, when I say whatever the price is, I don't try to talk them out of that thought. It is a lot of money. And my clients who are ready to make that investment in themselves then show up to each coaching session, ready to grow, unafraid to look at their blind spots..." (00:30:43)

Links Mentioned:

Marissa Fernandez Online

Marissa Fernandez Instagram

Marissa Fernandez LinkedIn

Beefy Marketing

Small Business Origins Online

John Kelley's Links

Wingman (Sponsor)

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Trigger Warning We discuss some pretty heavy topics such as veteran & first responder suicide, mental health, life stressors, etc... We also use some colorful language. Nothing here is overtly offensive, but you should use caution listening around children, or those sensitive to these subjects.

Join us as we discuss veteran and first responder mental health with Wes Drake from Camp Comrade and Jason and Patty Corthell from Guardian Grounds Ranch. These guests represent non-profit organizations focused on supporting veterans and first responders through initiatives related to mental health, community, and healing spaces in nature.

Why is this important? Answering the call to serve, whether in the military or as a first responder, comes with tremendous sacrifice and exposure to traumatic situations that can have lasting psychological impacts. Too often, the invisible wounds of mental health struggles go untreated for these heroes. Providing adequate mental health support for veterans and first responders is crucial - they put their lives on the line to protect us, and we owe it to them to ensure they get the care and resources they need to heal from the mental and emotional tolls of their service. By prioritizing veteran and first responder mental wellness, we can help prevent issues like PTSD, depression, substance abuse, and suicide from devastating those who have already given so much for their communities and country.

Key Discussion Points:

The importance of community, camaraderie and peer support for veterans and first responders (timestamps 00:29:07, 00:29:58, 00:57:10)
Why spouses and family members also need support and resources (timestamps 00:27:30, 00:36:01)
How traumatic experiences can impact mental health for veterans, first responders and their families (timestamps 00:52:02, 00:53:54)
The lack of dedicated inpatient and counseling resources tailored for veterans and first responders (timestamps 00:46:47, 01:19:07)
How sharing stories and being vulnerable helps reduce stigma around mental health (timestamps 00:31:01, 00:55:55)
The vision to provide trauma-informed counseling, peer support spaces and inpatient facilities specifically for veterans and first responders (timestamps 00:50:15, 01:18:00)

Guest Bios:

Wes Drake - Co-Founder of Camp Comrade, a non-profit providing recreational camps and peer support for veterans. Wes has experience as a combat veteran in the Army.

Jason Corthell - Jason is a fourth generation firefighter and Marine Corps Veteran. He is the President and CEO of Guardian Grounds Ranch and enjoys the pursuit of a better life for veterans and first responders.

Patty Corthell - Co-Founder of Guardian Grounds Ranch. As spouse of a veteran & first responder, Patty provides crucial perspective and support.

Key Quotes:

"I think it's a, like, bullsh*t answer when people say, hey, you know, they're just a wife of a first responder or husband of a first responder, like, they're not a part of that, you know, they they're not an actual veteran." (00:03:54)

"Everything happens for a reason, and we always wind up so much better in whatever it is that we wind up doing even if we thought it was something different." (00:06:51)

"When I see my family struggle, I'm like, this is because of what I do for a living. Like, it has to be." (00:27:40)

Links Mentioned:

Guardian Grounds Ranch

GGR Facebook

GGR Instagram

GGR X

GGR LinkedIn

Camp Comrade

CC Instagram

CC Facebook

CC on X

CC YouTube

Beefy Marketing

Small Business Origins

John Kelley's Links

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Tune in as John The Marketer interviews Brian, the founder of a successful parking lot litter cleanup business. Brian shares how he started the business over 40 years ago with just $250 and has grown it to generating over $600K in annual revenue. He discusses the equipment needed, pricing models, target customers, and why he chose to write a book to teach others the business instead of franchising.

Key Discussion Points:

How Brian got the idea to start a parking lot litter cleanup business from seeing his father do similar work when he was young (00:03:38)
The specialized hand tools and cost to start the business (00:13:15 - 00:15:34)
Typical pricing structure and how much money can be made in this business (00:11:03 - 00:12:21)
Target customers are commercial property management companies (00:09:47)
Why a book for teaching the business instead of a franchise model (00:17:30 - 00:19:14)
Brian's most successful student who has built a nationwide parking lot litter cleanup business (00:21:06)

Tweetables:

"Fortunes can be made cleaning up after others. So, that kind of sparked an idea." (00:03:38)

"It's recession proof. It's pandemic proof. People litter. They always have." (00:32:25)

Guest Bio:

Brian Winch is the creator and author of Cleanlots - America's Simplest Business. Brian grew his dad's side gig into a six-figure business starting with little money, skills and education. He can show you how to start and operate a simple business based from home and make money from a green service that's almost as easy to do as going for a walk.

Links Mentioned:

Cleanlots Online

Cleanlots Facebook

Cleanlots YouTube

Cleanlots LinkedIn

Beefy Marketing

Small Business Origins Online

John Kelley's Links

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In this episode of the Small Business Origins podcast, we sit down with Richard Blank, CEO and Founder of Costa Rica's Call Center. Hear our discussion on outbound lead generation and sales appointment calling, inbound customer support, how Richard got his start, and some best practices for effective communication on sales and support calls.

Guest Bio:

Richard Blank is the CEO and Founder of Costa Rica's Call Center, a full-service BPO call center providing lead generation, customer service, social media support and more for US companies. He founded the company 15 years ago and has grown it to over 300 seats.

Key Quotes:

"I believe in synergy. I believe in circles, and I also believe in the sanctity of a meal together, breaking fast, you know, feeding ourselves, making ourselves stronger." (15:37)

"Why call them gatekeepers, and why give them such a bad rap? These are the first impressions of Emerald City. As long as you understand the protocol and you can give an excellent first impression with that company name spike, you have a chance. Get them out of that trends." (41:44)

"Leaders remember small details about you, or they dress in case your mother shows up so I can go downstairs and thank her for raising such a fine young man who's been with me for 3 years." (16:39)

Main Discussion Points:

The importance of building relationships in sales, not just trying to force a sale
Techniques for effective communication and rapport building on sales and support calls
Why it's important to treat everyone in an organization with respect, not just decision makers
How to get referrals and repeat business through exceptional customer service
Why taking time to understand the local culture is key when doing business abroad
How Costa Rica’s Call Center vets clients to avoid unethical business practices

Links Mentioned:

Costa Rica's Call Center

Beefy Marketing

John Kelley's Links

Small Business Origins Online

Our Sponsor - Wingman

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In this episode we gain amazing insights from Entrepreneurs from Richard Guzmano, founder of Business Credit Consultants. Tune in as we discuss Richard's journey into entrepreneurship, how he helps small businesses with financing and advisory services, common mistakes entrepreneurs make with funding, and more.

Main Discussion Points:

Richard's origin story - Started off delivering items as an independent contractor, then became a dispatcher and started his own delivery company (00:04:44)
How Richard helps entrepreneurs today - Prepares small businesses for financing, provides advisory services, acts as a fractional CFO, connects businesses with lending partners (00:15:58)
Biggest funding mistakes entrepreneurs make - Not planning for enough operating capital, using high-interest merchant cash advances (00:24:37)
Providing well-rounded financial guidance to entrepreneurs - Helping with budgeting, growth planning, debt management in addition to lending facilitation (00:36:54)

Guest Bio:

Richard Gusmano is an award-winning entrepreneur who has a proven track record of owning, operating, and scaling businesses in diverse industries, including Logistics, Health Insurance and Health Care Consulting, Real Estate Development, Manufacturing, and Hospitality. For over ten years, he has been the visionary founder and Lead Consultant at Business Credit Consultants (BCCUSA.com), acknowledged as the Nation’s foremost small business Fintech Advisory for monthly payment credit facilities. Drawing from his firsthand experience of the challenges business owners face daily, Richard’s profound understanding underpins BCCUSA’s approach. The teams’ genuine desire to relate and to empathize with entrepreneurs’ needs fuels their commitment to offer tailored solutions, while fostering strong bank relationships that support and uplift businesses in their endeavors. To transform the outdated lending approach, BCCUSA created Lendotics, a proprietary AI-powered Digital Loan Qualifying System (LQS). It analyzes a business’s financials through a secured platform, giving owners complete transparency regarding their lending eligibility within minutes. The system also predicts the best credit options for business owners and suggests steps to improve credit eligibility.

Company Bio:

Business Credit Consultants prepares small businesses for financing, provides advisory services, and connects entrepreneurs with lending partners. Services include acting as a fractional CFO, helping with growth planning, and debt restructuring.

Key Quotes:

"Really it was where we are now and where we've been since 2011 is a culmination of a career and experience in dealing with all different types of business." (00:09:42) - Richard Gusmano

"The biggest mistake that we see, John, is that when people start their businesses and they got great ideas and they've identified a good market, they haven't really truly identified the amount of capital they need to make it through." (00:28:32) - Richard Gusmano

Links Mentioned:

BCCUSA Online

Richard Gusmano LinkedIn

Beefy Marketing

Small Business Origins Online

John Kelley's Links

Wingman (Sponsor)

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In this episode of Small Business Origins, we talk to Tomball Economic Development Corporation's second success story: Shane Nobles, founder of Pain Train Salsa based in Tomball, Texas. We talk about so much, but the story of transitioning from being a coach to a salsa king couldn't be any more interesting than this.

Tune in to hear:

How Shane first got inspired to make his own salsa while working as a bartender at Pappasito's (5:55)
Starting out selling 49 jars at local farmer's markets in Tomball (9:40)
Expanding to multiple farmer's markets across Houston and the scaling challenges (12:13)
Transitioning the business from a side hustle while teaching to a full-time endeavor (20:14)
Obtaining those first retail accounts with local grocery stores (14:12) and larger chains like HEB, Spec's and Central Market (22:56)
The production process over time - going from home kitchen to commercial kitchen to upgrading with new equipment as the business grew (41:26)
Managing the supply chain complexities selling a fresh, perishable product (44:55)
Funding and building a new production facility to meet demand (48:35)
Giving back to the Tomball community and local schools (36:25)
Goals for the future including a "Welcome to Tomball, famous for creamy avocado" water tower (55:09)

Shane Nobles is a Tomball, Texas entrepreneur and founder of Pain Train Salsa. He started the business in 2014, selling jars of his homemade salsa at local farmer's markets. Since then, Pain Train Salsa has expanded across Texas, now selling in major grocery store chains while still maintaining Shane's commitment to an all-natural, handcrafted product.

Pain Train Salsa is a Tomball, Texas-based salsa company making ultra-fresh, all-natural salsas and avocado sauces. Founded by Shane Nobles in 2014, Pain Train started out selling at local farmer's markets and has grown to become one of the top-selling local brands across Texas grocery stores. Their flagship product is the Creamy Avocado salsa.

Tweetables:

"I have it shelf life tested in FSNS lab in San Antonio. I did it for 3 months. I was like, if it you know, we can't sell in 3 months, we're in trouble." (45:16)

"If you wanna buy Pace Picante Sauce, then, hey man, they got a whole section for you. But if you want the good stuff and I tell people I go, it's only expensive the first time you buy it." (30:51)

Links Mentioned:

Pain Train Salsa Online

Tomball Economic Development Corporation

Beefy Marketing

Visit Tomball

John Kelley's Links

Small Business Origins Online

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This episode is brought to you by the Tomball Economic Development Corporation and features one of their recent success stories, Peter Licata, co-founder of The Field, a co-working space, and office building in Tomball, Texas. Peter shares his journey into commercial real estate and entrepreneurship. Listeners can expect to learn about:

The benefits of a co-working space for entrepreneurs vs traditional office space
Peter's hands-on approach to managing and developing commercial real estate properties
How the Tomball Economic Development Corporation supports local businesses
Updates on The Field's expansion plans including a new retail center

Key Discussion Points:

Coworking spaces provide flexibility, lower cost, and amenities compared to traditional office spaces (00:14:11)
Peter and his family take a personalized approach to managing their properties compared to third-party property managers (00:07:25)
The Tomball Economic Development Corporation has been tremendously helpful, backing up their support for development projects (00:25:51)
A new 15,500 square foot retail center next to HEB will be completed by May 2023, with new dining options coming to Tomball (00:27:44)

Guest Bio:

Peter Licata is the co-founder of The Field, a co-working space and office building in Tomball, TX. He has over 15 years of experience in commercial real estate.

Company Bio:

The Field offers flexible coworking spaces and private offices for solopreneurs to small companies. They take a hands-on approach to property management. The Field was created out of a former bank building in Tomball by renovating and updating the space.

Key Quotes:

"It's important to us to build the project the right way or redevelop it the right way. Do little things that, in our opinion, will bring value, not only to the tenants that are going into the projects, but then also the community." (00:07:40)

"I 100% honest, I heard mixed things. I heard, oh my gosh. It's a nightmare to deal with. I heard, oh, no. They're, you know, they're fine. [...] For us, for our group, Tomball, the EDC, the chain they've they've been amazing. It's it's been really refreshing." (00:24:41)

Links Discussed:

Tomball Economic Development Corporation

The Field

Beefy Marketing

John Kelley's Links

Small Business Origins Online

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In this episode of Small Business Origins, host John Kelley interviews Rick DellaRatta, founder of Jazz for Peace, a nonprofit organization that uses jazz events to raise funds and awareness for other outstanding causes around the world. Rick shares how his lifelong passion for music led him to realize the power of jazz to bring people together across boundaries. On September 11, 2001, witnessing the attacks inspired Rick to found Jazz for Peace. He discusses how the organization works with small community causes to organize jazz events that support their fundraising and outreach goals.

Main Discussion Points:

Rick's early years growing up in a musical family and starting piano lessons
Studying jazz and traveling as a musician around the U.S. and internationally
Seeing music's ability to connect with people regardless of background
Being inspired on 9/11 to use jazz to help outstanding causes and bring more peace
How Jazz for Peace partners with small local causes to organize custom jazz events
Raising money, awareness, supporters for community organizations in need

Guest Bio:

Rick DellaRatta is now considered by many to be one of the finest Singer/Pianists performing today and one of only a handful of Jazz Artists who can make a successful musical presentation to a large audience without having to abandon the true art form of Jazz. Through his life long endeavor to help advance people to their highest potential through the understanding of Jazz as well as spreading peace worldwide through his "Jazz for Peace World Tour", Rick DellaRatta is considered to be an innovator and a visionary.

His unique and original piano playing and composing has been compared in print to Chick Corea, Herbie Hancock, Wayne Shorter, Bill Evans, McCoy Tyner, Keith Jarrett, Joe Zawinul, Horace Silver, Oscar Peterson and Thelonious Monk while his signature vocal sound and style has been likened to Chet Baker, Billie Holiday, Joao Gilberto, Ivan Lins, Michael Franks and Antonio Carlos Jobim.

Dr. Billy Taylor put Ricks impact in perspective when commenting on Ricks "Thought Provoking CD - he said: "Rick DellaRatta is one of the people who is taking Jazz to the next level".

Company Bio:

Jazz for Peace is a volunteer-run 501(c)(3) nonprofit organization founded by Rick DellaRatta in New York City in 2002. Its mission is to use jazz performance events to provide substantial funding and well-deserved prestige to outstanding causes and their communities while nurturing cultural enrichment, community goodwill and global cooperation. Over its 20-year history, Jazz for Peace has directed over $1 million in funding plus donated supplies to deserving organizations across the U.S. and in over 30 countries.

Key Quotes:

"Music has a power, has a healing power, it has a communication power, it go breaks through boundaries and barriers, has all these magical qualities are in music." (00:23:42)

"Why don't I take all of this that we already know and do something with it? You know? Do something with it." (00:25:00)

"When you see the people we've, helped, most of most of them are organizations you've never heard of...There's a charity that helps birds. I mean, anything you name it and we've played for it." (00:41:28)

Links Mentioned:

Beefy Marketing

Jazz for Peace Online

X (Formerly Twitter)

Instagram

Facebook

YouTube

John Kelley's Links

Small Business Origins Online

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Summary

Bullseye the Clown shares his journey from being bullied as a child to becoming a clown and using his platform to raise awareness about bullying. He discusses the impact of clowning on people's lives, particularly in senior living communities and schools. Bullseye also talks about his humanitarian trips to Russia, Morocco, and Mexico, where he brings joy to people in need. He emphasizes the power of laughter and the importance of controlling one's own destiny. Bullseye is working on establishing a 501C3 organization to fund his clowning missions and spread his message further.

Takeaways

Clowning can have a powerful impact on people's lives, bringing joy and laughter to those who need it most.
Bullying can have long-lasting effects, but individuals have the power to control their own destiny and overcome their past experiences.
Clowning can be used as a tool to raise awareness about bullying and teach children how to navigate and stand up to bullies.
Establishing a 501C3 organization can help fund humanitarian trips and expand the reach of clowning missions.

Chapters

00:01:15 Origin Story and Career Aspirations

00:03:29 From Stand-Up Comedy to Clowning: A Journey of Transformation

00:09:00 Clowning as a Form of Connection and Antidote to Bullying

00:13:09 Using the Clown Persona to Combat Bullying and Support Humanitarian Initiatives

00:15:54 John Kelley's Seminars and Travel Plans

00:17:07 Interactive Clown Performance to Address Bullying in Schools

00:20:55 The Power of Overcoming Bullying and Building Confidence

00:23:59 Discussion on Meeting Patch Adams and Overcoming Bullying

00:26:41 Embracing the Clown Persona in Public

00:30:19 Clowning for a Cause: Bringing Joy to Unseen Communities

00:35:29 The Power of Clowning in Healing and Bringing Joy

00:38:44 Interview with Bullseye the Clown on Overcoming Bullying and Finding Purpose

Tweetables:

"Nobody has the authority to bully you unless you give it to them. And you give it to them by not saying anything, by allowing them to do it. And you can take back that authority at any time." - Bullseye The Clown

"How can you deal with these children and truly get this message across if it wasn't something a fire that you had to walk through and something you had to deal with personally?" - Bullseye The Clown

Links Mentioned:

Bullseye The Clown Online

Beefy Marketing

John Kelley's Links

Small Business Origins Online

Wingman (Sponsor)

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What our children do today, will be their origin story tomorrow. So we interviewed Beth Probst, founder of At The Core, to learn about how they help high school students with career counseling and planning for life after graduation. They discuss the origin story of At The Core, how Beth helps students explore potential career paths aligned with their strengths and interests, the importance of career and technical education programs, and why many students feel lost when making decisions about college and careers.

Key Discussion Points:

The problem Beth aimed to solve: high school students graduating with lots of uncertainty and questions about what to do next (00:15:47)
Beth's process for career counseling students through 1-on-1 interviews and assessments (00:32:36)
Ideal age for students to work with At The Core (00:37:11)
Helping students become more "career literate" and explore options (00:19:53)
Importance of career and technical education programs in high school (00:23:55)

Company Bio:

At The Core provides 1-on-1 career counseling and assessments to help high school students determine the best college and career path aligned with their strengths and interests. Their guided self-assessment process aims to give students clarity and confidence around post-high school decisions. At The Core has been operating since 2012.

Tweetables:

"I believe that every student should use their their high school years as a time of exploration so that they make these amazing concrete clear decisions at the end of high school about what comes next." - Beth Probst

"Most high school students are career illiterate. And so, John, how can a student ever kind of have their eyes on the kind of career that's right for them if they really don't know very much at all about real world careers?" - Beth Probst

"I think I would really be interested in trying to learn how to do that. And so she was the first person that I ever trained, got her up and running, so now we were doubled. And now, now we're a team of 15." - Beth Probst

Links Mentioned:

At The Core Online

At The Core on X

At The Core on Instagram

At The Core on Facebook

At The Core on YouTube

At The Core on Pinterest

Beth Probst on LinkedIn

Beefy Marketing

John Kelley's Links

Small Business Origins Online

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In this episode of Small Business Origins, we speak with Alise Saunders, a digital nomad who travels the world while running multiple online businesses. Hear Alise's journey from unsatisfying corporate career to becoming a location-independent entrepreneur, how she funds her nomadic lifestyle, tips for transitioning to working remotely, and the transformative power of long-term travel.

Key Discussion Points:

Dissatisfaction with corporate career despite high salary and societal markers of success (00:00:42)
Following your heart's desire to discover what will bring real joy and meaning (00:01:20)
Funding nomadic lifestyle through online business income, early retirement funds, strategic savings decisions (00:01:45)
Traveling full-time internationally can lower cost of living compared to US (00:02:06)
Many accommodation options for digital nomads including apartments, RVs, vehicles, etc. (00:02:28)
Identifying and transforming limiting beliefs that hold you back from bold life changes (00:29:18)
Seizing opportunities to live your dreams now instead of waiting for "someday" (00:47:49)

00:00:00 Small Business Origins Podcast Interview with Alise Saunders

00:00:29 Interview with Alise Saunders from Tales From an Untamed Soul

00:01:20 Finding Your Way Back: A Journey of Reflection and Rediscovery

00:09:42 Finding Fulfillment through Travel and Entrepreneurship

00:15:13 The Digital Nomad Lifestyle: Working from Anywhere in the World

00:23:34 The Value of Experiencing History Firsthand as a Digital Nomad Parent

00:27:02 The Journey to Unlearn Limiting Beliefs and Embrace the Digital Nomad Lifestyle

00:35:29 Conversation about becoming a digital nomad and living a fulfilling life

00:52:07 Exploring a Life of Freedom and Purpose

Key Quotes:

"I feel like I'm still missing fire. I'm happier, but I wanna live on fire." (00:11:40)

"A lot of us are just dead people walking around. Right? We're not fully living." (00:31:14)

"What we forget so often is that tomorrow may never come." (00:47:49)

Links Mentioned:

Untamed Soul Online

Untamed Soul Instagram

Untamed Soul Facebook

Alise on LinkedIn

Untamed Soul on Pinterest

Beefy Marketing

Small Business Origins Online

John Kelley's Links

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This episode of Small Business Origins features Natalie Clays, a franchise owner of Allen Carr's Easyway. Allen Carr's Easyway is an international company that provides seminars and programs to help people quit addictions like smoking, alcohol, and more.

Natalie shares her personal story of being a longtime smoker who struggled unsuccessfully to quit until she tried the Allen Carr method. She explains how the Allen Carr approach focuses on reframing your psychological perspective on smoking rather than using scare tactics. Natalie outlines what to expect at one of their seminars, why having facilitators who have personal experience with addiction is so important, and how the program gave her a "lifeline" to be free of cigarettes easily and happily.

Key Discussion Points:

Natalie's 20-year struggle with smoking addiction and failed quit attempts before Allen Carr
How Allen Carr's approach avoids scare tactics and reframes your psychological perspective
What to expect at one of their 6-hour seminars and follow-up support offered
Importance of facilitators having personal experience with smoking addiction
How the program provided Natalie an easy, happy way to quit after feeling terrified about life without cigarettes

Guest Bio:

Natalie Clays is a franchise owner of Allen Carr's Easyway across 4 countries - USA, Canada, Australia and New Zealand. She struggled with a 20-year smoking addiction herself until having an "easy" breakthrough quitting experience at an Allen Carr seminar in 2003. Natalie was so impacted she decided to join the company herself to help others quit smoking. She has now facilitated Allen Carr seminars for over 15 years.

Company Bio:

Allen Carr's Easyway was founded in London in 1983 and now operates across over 50 countries worldwide. Their mission is to help free people from addictions like smoking, vaping, alcohol and more through a non-scare-tactics, psychological reframing approach perfected by founder Allen Carr. The program's centerpiece is a 6-hour, in-person or virtual seminar led by facilitators with personal addiction experience. Allen Carr's Easyway also offers unlimited follow-up support, online content and a money-back satisfaction guarantee.

Key Quotes:

"This addiction is 99% psychological, 1% physical. So you can stick a patch on your arm. You can pop a pill. You can take a lozenge or a gum or a spray or a vape, but they all only address the physical addiction to the drug." (00:15:31)

"When you withdraw from the drug nicotine, you go below a 100%, and which nonsmokers don't have. When you light up a cigarette and you replace you top up the drug levels of nicotine and you get that boost back to normal again." (00:21:59)

"I was terrified. I was terrified of life without cigarettes because it it's like how will I cope? How will I function? I kind of thought I'd be forever deprived and miserable." (00:36:52)

Links Mentioned:

Allen Carr's Easy Way Website

Instagram

Facebook

YouTube

Natalie Clay's LinkedIn

Beefy Marketing

Wingman

John Kelley's Links

Small Business Origins Online

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In this installment of Small Business Origins, we listen to the entrepreneurial journey of Taryn Tyler, the visionary behind Teacher Turned Trainer, a dedicated dog training venture nestled in the heart of Kansas City, MO. Transitioning from a career in teaching to becoming a maestro in canine education, Taryn unveils her transformative path, imparting wisdom on how to effectively train and comprehend the intricate behaviors and necessities of our furry companions. Furthermore, she illuminates the array of services she provides to assist pet owners in nurturing well-behaved and happy dogs.

Key Quotes and Discussion Points:

"I was out on a walk with Sinclair, my pit bull...and I was just watching him walk, like thriving in his in his environment and not freaking out about other dogs and other people in the park and things like that. I'm like, this is what I wanna do. Like, I wanna work with dogs like Sinclair." [00:11:30]

On common misconceptions about dog training:

"I would say the biggest misconception that I've seen is, I think some people have the mindset that dog training you only need if your dog is showing unwanted behaviors. Whereas I am under the thought that I think every single dog could use some training." [00:26:14]

On whether dogs can be "too far gone" behaviorally:

"I think it I think it's a case by case situation...if you've exhausted all of those options and even a trainer is like, I don't think this is the best situation, then you have to do what's best for your family and for the dog and just Mutual decision of just trying to figure out what's next." [00:37:47]

Key Takeaways:

All dogs can benefit from some level of training, whether it's basic obedience or help with more significant behavior issues. It's never too late to start.
Make sure to find a trainer who uses positive methods aligned with your values.
Look for opportunities to make training engaging - it should be rewarding for both you and your dog.
Be patient, get to know your dog's unique needs, and build trust. With time and consistency, you'll start to understand each other better.

Links Mentioned:

Teacher Turned Trainer Online

Teacher Turned Trainer on Instagram

Teacher Turned Trainer on Facebook

Beefy Marketing Online

Small Business Origins Online

John Kelley's Links

Every Business Needs a Wingman

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In this episode, speech pathologist Katie Schwartz discusses how she started her business helping clients improve their communication and public speaking skills. She shares how she discovered a need for her services in her community and how she has expanded her business over time. Listeners will learn about the variety of services Katie offers, from improving accents to teaching leadership skills.

Guest Bio:

Katie Schwartz is a licensed and certified speech-language pathologist based in Durham, NC
She founded her business, Business Speech Improvement, to help clients communicate more effectively in professional settings
Services include improving accents, teaching public speaking skills, enhancing leadership communication abilities, and more

Key Quotes:

"I help my clients learn to communicate more effectively and more efficiently." [00:05:50]

"I have been doing this so long that I can give a good estimate of how many sessions somebody is going to need." [00:12:26]

Main Discussion Points:

How Katie discovered a local need for her communication coaching services
The story of how she landed her first client with one cold call
The variety of services she offers clients to improve their professional communication
How state licensing regulations limit some of her services across state lines
Her use of eBooks and LinkedIn posts to share helpful communication tips
Options for both individual and corporate communication training services

Links Mentioned:

Business Speech Online

Business Speech Facebook

Katie on LinkedIn

Beefy Marketing

Small Business Origins Online

Wingman

John Kelley's Links

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In this episode of the Small Business Origins podcast, host John Kelley interviews Dan Henk, owner of The Abyss Fine Art and Tattoo Studio and Dead Guy LLC. Dan shares his inspiring story of overcoming homelessness, health issues, personal loss, and other hardships on his journey to becoming a successful tattoo artist, author, and entrepreneur.

Main Discussion Points:

Dan's challenging upbringing as an "Army brat" and finding solace in punk rock, art, and imagination
Becoming homeless at 18 after his conservative parents kicked him out
Pulling himself out of homelessness by getting a dishwashing job and working his way up
Pursuing art by attending community college and moving to NYC
Facing major health issues like brain cancer soon after starting a tattoo apprenticeship
Bouncing back while still undergoing chemo treatment through sheer determination
Going through a painful divorce right when his tattooing career was taking off
Finally finding stability by opening up his own tattoo shop on Long Island

Guest Bio: Dan Henk is a tattooist, author, and illustrator based in Long Beach, NY. He owns The Abyss Fine Art and Tattoo Studio as well as Dead Guy LLC. He has authored three fiction books and continues to create dark, detailed artwork for various bands, magazines, and book covers.

Tweetables:

"If you look at everybody, that's like a big actor. Brad Pitt slept in his car. He was homeless. You look at all these people they went through trying times to get there. It's not like it was a smooth ride." (00:35:31) - Dan Henk

"So that's what you need to do. You need to find something to keep working at, and you need to not give up." (00:35:15) - Dan Henk

"Nobody cares. They might say, hey, well, it kind of sucks, but if you want something to happen, you got to do it yourself." (00:07:50) - Dan Henk

Links Mentioned:

Dan Henk Online

Dan Henk Wikipedia

Dan Henk on X

Dan Henk on YouTube

Dan Henk on TikTok

Dan Henk on LinkedIn

Dan Henk on Amazon

Dead Guy, LLC on Instagram

Dead Guy, LLC on Facebook

Dead Guy, LLC on Pinterest

Beefy Marketing

Small Business Origins Online

John Kelley's Links

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In this episode, host John Kelley interviews Joe Rivera about overcoming adversity and building a comeback after hitting rock bottom from substance abuse. Joe shares his story going from a high-flying stockbroker making seven figures to losing everything and living on the streets, before eventually rebuilding his life and business. Listeners can expect to learn how Joe developed the mindset and tools to transform his life.

Key Discussion Points:

Joe's journey getting introduced to opiates, the subsequent addiction and how it destroyed his life and career
Overdosing twice and still wanting to get high immediately after
Realizing he was tired of that lifestyle and making the decision to get sober
The importance of spirituality and building that relationship as the foundation
Steps Joe took to rebuild his business and create a seven-figure coaching company
Surrounding yourself with a strong support group and winning mentality

Guest Bio: Joe Rivera

Went from "Park Avenue to park bench" as a high-flying stock broker before losing it all to opiate addiction
Achieved sobriety after almost losing his life and has now rebuilt his business into a multi-million dollar coaching company
Focuses on empowering people to overcome adversity and transform their lives

Tweetables:

"It took six cans of Narcan to bring me back to life. Six f*cking cans of Narcan." (00:04:57) - Joe Rivera (Speaking about overcoming rock bottom to find success)

"If you learn to completely rewire your brain and change your mindset, you could do anything you want in life." (00:12:15) - Joe Rivera

Links Mentioned:

Joe Rivera Online

Joe Rivera Instagram

Joe Rivera LinkedIn

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In this episode of Small Business Origins, host John Kelley interviews Dick Grove, founder of Ink Inc. PR in Kansas City. Dick shares his origin story of getting into the PR industry, building his PR firm over 30 years focused on earned media, and his advice for entrepreneurs looking for good PR.

Key Discussion Points:

How Dick got his first PR job through showing up in person in New York with integrity and persistence (00:06:07 - 00:07:48)
Starting his own PR firm focused specifically on earning media coverage vs other services (00:11:10 - 00:12:56)
Adapting over 30 years to changes in the media landscape (00:17:35 - 00:18:20)
The importance of hiring smart people and knowing when you need to bring on more expertise as you grow (00:18:37 - 00:19:47)
Who is the ideal customer for Ink Inc PR? (00:30:32 - 00:31:38)
Getting in early to help clients craft a media-friendly message (00:49:23 - 00:51:30)

Guest Bio:

Dick Grove is founder and CEO of Ink Inc. PR, an earned media public relations firm based in Kansas City. He started in PR over 50 years ago and built Ink Inc. on a pay-for-performance model focused on guaranteed media coverage.

Company Bio:

Ink Inc. PR is a niche PR firm focused specifically on earned media results and coverage for clients. With senior PR experts around the U.S., Ink Inc. takes a media-centric approach to craft and pitch client stories to secure coverage and publicity.

Key Quotes:

"I still believe in face to face. I believe that a lot can be accomplished in meeting face to face, shaking hands, talking across a table, having lunch, whatever it is." (00:26:08) - Dick Grove

"The media world has changed dramatically over the last 30 years. Even more so over the last ten to five years, it's changed dramatically. You have to learn to make your services fit and your model fit that in some way or another." (00:17:53) - Dick Grove

Links Mentioned:

INK Inc. PR Online

INK Inc. on X

INK Inc. on Instagram

INK Inc. on Facebook

INK Inc. on YouTube

INK Inc. on LinkedIn

Beefy Marketing

Small Business Origins Online

John Kelley's Links

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In this episode of Small Business Origins, host John Kelley interviews Cameron McKay, Founder and CEO of Process Street. They discuss Cameron's journey to entrepreneurship, building Process Street from the ground up through bootstrapping and accelerators, and how the product helps businesses systematize and automate workflows. Listeners can expect to learn about the origins of Process Street, strategies for fundraising and growth, and use cases for workflow software.

Main Discussion Points:

How Cameron got into software engineering and entrepreneurship after realizing normal people create apps (00:05:49)
Partnering with his future co-founder Vinay by chance in a hostel in Buenos Aires (00:07:34)
Getting into Startup Chile accelerator to receive funding without giving up equity (00:11:22)
Fundraising journey - using automation and creativity to get investor meetings (00:17:43)
Pivoting the company and product based on customer feedback over time (00:25:29)
Use cases for Process Street - onboarding, offboarding, compliance, knowledge capture (00:51:59)
Customizability of workflows using conditional logic, rich media, integrations (00:41:04)

Guest Bio:

Cameron McKay is CEO and Founder of Process Street, workflow management software that helps teams work more efficiently. He has led the company from the idea stage through fundraising, growth, and continued product iteration for over 7 years.

Company Bio:

Founded in 2014, Process Street is a SaaS platform focused on standardizing and automating workflows for teams. Headquartered in San Francisco with remote operations across the globe, Process Street serves thousands of customers from startups to large enterprises.

Key Quotes:

"An entrepreneurial mindset is that I'm going to push as hard as I can for as long as I can and know that there's always going to be an out because I can get through it." (00:29:19) - Cameron McKay

"Once you get the idea, it just like, oh, shit, everything that I've been doing manually, I don't have to do that anymore." (00:52:36) - Cameron McKay

Links Mentioned:

Process.st Online

Process.st Twitter

Process.st Linked

Beefy Marketing

Small Business Origins

John Kelley's Links

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In this episode, we speak with children's book author Erica Bud of Big World Publishing. She takes us on her journey into entrepreneurship, her passion for educating children about different cultures, and her innovative use of augmented reality (AR) technology in her books.

About Our Guest:

International travel is Erika’s passion. She started traveling overseas when she was 18 years old, working as an Au Pair. Since then, Erika has traveled to over thirty countries, living in both Spain and Australia. She loves embracing new cultures—eating new foods, learning about the history of the country, seeing remarkable architecture and sites, and meeting interesting people. Erika shares this passion with her son, who already had two stamps in his passport by the age of five and can’t wait to go to the next country.

Erika started the Travel Rangers book series and Planes, Trains, & Kids Abroad travel podcast because she hopes to ignite a passion for travel abroad in both children and adults. She wants to teach them about the fascinating cultures throughout the world and the many diverse perspectives shared by the wonderful people of this world that make it such an amazing place to live.

Tweetables:

[00:07:56] "I started my first business when I was in Australia because I was new there. I’m like, you know what? Here's my chance to start a business." - Erika Bud

[00:20:26] "When they go to the great Barrier Reef, they see there's a 3d pop up of an eel and coral and fish." - Erika Bud

[00:28:38] "It's not necessarily wrong, it's just different. It's just different than the way we do things." - Erika Bud on teaching cultural perspective and empathy to children

Chapters:

[00:00:31] Getting to Know Erika Bud of Big World Publishing on Small Business Origins

[00:02:09] John Kelley and Erika Bud discuss favorite flavors and food experiences

[00:06:24] Introducing Wingman: An All-in-One Marketing Automation Software

[00:07:22] From LAPD police officer to Entrepreneur - The unique journey of Erika Bud

[00:11:35] Starting a Business from Passion: Erika Bud's Journey

[00:15:09] Exploring Cultures: Benefits of Traveling and Learning About Other Cultures

[00:19:28]. Interactive Learning: Erika Bud's Augmented Reality Based Educational Books

[00:24:55] Promoting Cultural Understanding Through Children Literature

[00:29:26] John Kelley Discusses Cross-Cultural Lessons in Erika Bud's Books

[00:31:00] In-depth Discussion on Augmented Reality in Publishing

[00:36:52] Erika Bud on Big World Publishing and Augmented Reality books

Links Mentioned:

Big World Pub Online

Erika on Twitter

Erika on Instagram

Erika on Facebook

Erika on Pinterest

Big World Pub on YouTube

Big World Pub on LinkedIn

Beefy Marketing

Wingman

John Kelley's Links

Small Business Origins Online

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In this episode, we speak to Jason Scott, founder of 120 VC, a consulting firm that helps large organizations build high-performing teams and achieve better results. They discuss Jason's journey from growing up in a tough neighborhood to the military to starting his own business. Jason provides insights on leadership, accountability, and empowering teams.

Key Quotes:

"Getting that alignment is really easy when you have a team player, because there's only three reasons to do anything - improve customer satisfaction, team member satisfaction, or profitability." - Jason Scott

"What we do now is we go in and we know corporate America gives a lot of lip service to teams. We're a team. We're a team. We're a team. Except for they don't operate like teams." - Jason Scott

"Leadership in and of itself is a change discipline...And lastly, that whole thing, leaders are born, not made. That's baloney." - Jason Scott

Main Discussion Points:

Jason's challenging upbringing and early experiences that drove his persistence and curiosity
His approach of working across industries and “living a five or six brand day” to accelerate his learning
Why big companies often struggle when they lose touch with their mission and culture
The role of leadership in aligning teams around shared priorities
Why mastering leadership requires practice and accountability from coaches
Action is more important than learning alone; leaders need to motivate teams to change

Chapters:

[00:01:09] John Kelley and Jason Scott discuss beginnings versus endings

[00:03:00] Revolutionize Your Business Operations with Wingman

[00:03:58] Jason Scott: The Journey of A High School Dropout to the CEO of 120 VC

[00:09:16] Transforming High Functioning Individuals into High Performing Teams

[00:14:16] John Kelley discusses project management efficiency and leadership coaching

[00:18:13] John Kelley Discusses Leadership, Military Experience and Reflecting On Performance

[00:20:50] The Power of Teamwork in Business

[00:24:42] Discussing Leadership Dynamics with John Kelley

[00:28:55] John Kelley Discusses Leadership, Teamwork, and Business Innovation

[00:32:54] Creating High Functioning Unified Teams Through Culture-Centric Leadership

[00:38:06] John Kelley Discusses Leadership Styles and Employee Relationships within Companies

[00:40:03] GSD, company culture and the future of big companies

[00:45:40] John Kelley Advocates for Leadership Training and Accountability Partners

[00:49:52] The Art of Mastery with John Kelley

[00:52:00] Jason Scott on Leadership Consulting and Affordable Alternatives

Links Mentioned:

Jason Scott Online

John Kelley Online

Beefy Marketing

Your Business Needs a Wingman

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In this episode we speak with Lori Keesey, the author of an upcoming novel and the writer behind The Accidental Blogger. We discuss overcoming adversity, maintaining faith and purpose during hard times, and Lori's journey in grief, writing, and building her author platform.

Lori Keesey is an author, blogger, and accidental entrepreneur from Walland, Tennessee. After working for many years as a journalist and freelance writer, she experienced the tragic loss of her 33 year old son, which inspired her to write her debut novel focused on finding meaning and purpose in life. She started The Accidental Blogger to build an author platform and share stories of overcoming adversity with others.

Main Discussion Points:

The power of faith and trusting in a higher purpose to make it through grief or adversity (14:05, 32:10, 41:10)
Looking for opportunities to turn "lemons into lemonade" and help others after facing hard times (23:59)
Making conscious choices to move forward in a healthy way instead of falling into victim mentality (33:26)
Remembering that the past is behind us and our future is unwritten, so we shouldn't dwell on past mistakes (33:31)

Chapters:

[00:01:06] Interview with Lori Keesey: Journalism, Sales Tactics and Adaptability

[00:04:43] Lori Keesey: Her Journey From Journalism to Entrepreneurship and Writing

[00:11:56] Interview with Lori Keesey about her career and life journey

[00:17:48] Lori Keesey Discusses Her Upcoming Novel And Challenges of Writing

[00:22:57] Turning Adversity into Inspiration: A conversation with Lori Keesey

[00:27:34] John Kelley on Overcoming Challenges and Developing Resilience

[00:30:51] Dealing with Personal Loss, Faith and Moving Forward

[00:37:58] John Kelley In Conversation With Lori Keesey: Navigating Grief and Loss

[00:41:06] Faith, Purpose and Dealing with Adversity: A Discussion with Lori Keesey

[00:46:45] Closing Out An Engaging Conversation with Lori Keesey

Tweetables:

"What scared me most was my son in the Lord's warm embrace. I was worried about him." (35:09) - Lori Keesey

"I don't think people can really understand what a parent goes through when a child dies." (09:16) - Lori Keesey

"When you're self employed, you really do need to go with your intuition." (17:09) - Lori Keesey

Links Mentioned:

Lori's Website

Lori on X

Lori on Instagram

Lori on Facebook

Lori on LinkedIn

Beefy Marketing

John's Links

Small Business Origins Online

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Happy Thanksgiving! Here is some listening material while you cook: This episode is a discussion with Lori Raymond, the owner and president of Tourmaline Enterprises, a company that manufactures and distributes coding and marking equipment for consumer goods packaging. Lori shares her entrepreneurial origin story including taking over and growing the business after the passing of her husband, as well as the critical role that packaging coding plays in product safety and traceability. Listeners will learn about an industry that most people don't know exists despite the important services it provides.

Key Quotes:

"Everything that is touched by human hands is coded in some way these days." - Lori Raymond

"The only thing that keeps a company going is marketing and sales." - Lori Raymond

Chapters:

[00:01:15] John Kelley and Lori Raymond discuss diet, snacks and spicy foods

[00:05:51] Revolutionizing Business Operations with Wingman

[00:06:49] Lori Raymond Shares Her Entrepreneurial Journey and Turning Challenges into Success

[00:19:13] The Impact of Coding and Marking in Different Industries

[00:21:33] Understanding Distributor Role in Packaging Industry

[00:28:49] Understanding the Supply Chain Process

[00:34:43] Understanding Different Types of Entrepreneurs and Goals for Tourmaline

[00:35:38] Supporting Entrepreneurs and Ensuring Quality in Product Coding and Marking

[00:40:56] The Power of Caring Entrepreneurs: An Interview with Lori Raymond.

[00:46:58] Lori Raymond Discusses the Story Behind Tourmaline Enterprises

[00:52:18] The Power of Omnipresent Marketing and Branding

[00:55:07] Episode Recap: Passion for Unique Industry and Business Challenges with Lori Raymond

Links Mentioned:

Tourmaline Enterprises

Tourmaline Enterprises YouTube

Lori Raymond on X

Loris Raymond Instagram

Lori Raymond LinkedIn

Lori Raymond Pinterest

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Guest Bio:

Phyllis is known as the Ghetto Country Brandmother®. She is an empathic bitch who nurtures solopreneur brandbabies who are self-aware and starting over so they scale with impact. She left her multi-million dollar bbq business because she doesn't like to cook on purpose. Also, she wants to impact failure rate statics for independent businesses. She's been an entrepreneur for over 20 years, has a degree in business, and holds certifications as a brand strategist, business coach and life coach.

In this episode, Phyllis shares her journey into entrepreneurship, starting from selling barbecue dinners out of her home to help fund her husband's barbecue competitions, all the way to opening two restaurants together. After realizing the restaurant business wasn't for her, Phyllis pivoted into business coaching and branding. She discusses the importance of being true to yourself in business and "owning your ghetto country" - drawing on your own unique roots and experiences to shape your brand and connect with your ideal audience. Listen in to learn more about Phyllis's branding philosophy and how she helps entrepreneurs develop strong, authentic personal brands that attract the right customers.

Chapters:

[00:01:40] Discussing Productivity Times and Schedules with Brandmother

[00:05:38] The Ghetto Country Brandmother's Entrepreneurship Journey

[00:12:46] Unpacking the Unique Branding of Goat Man and Brandmother

[00:13:57] Creating a Unique Brand Identity in the Voiceover Industry

[00:19:28] Developing a Personal Brand with Brandmother

[00:24:19] Brandmother's approach to personal branding for solopreneurs

[00:25:07] Brandmother on Scalability and Pursuing Impact Over Money

[00:29:02] A Candid Talk on Branding, Marketing, and Nurturing Small Businesses

[00:34:30] Unpacking Brand Strategy with Brandmother

[00:40:06] Brand Building with the Brandmother

[00:41:38] Small Business Origins Podcast discusses brand building with Brandmother

Tweetables:

"I had to go back to how I was in the restaurant, and I didn't know how people were going to take that because I don't believe in the whole code switching of it all...I had to go back and own my ghetto country." - Brandma

"When I stopped being ghetto country grandmother, I got to go back to being wife, mother, sister, and all the other things...It creates the boundaries." - Brandma

"If you're about chasing money, I don't think I want to work with you. But the part is that, sweetie, I want you to make all the money." - Brandma

"Your branding hasn't moved into your marketing. Your marketing hasn't moved into conversion. You're broken along those lines." - Brandma

Links Mentioned:

Holla at Brandma: holla@brandmashouse.com

Brandma's Website

Brandma on X

Brandma's Gram

Brandma's Facebook

Brandma's LinkedIn

Brandma's Pinterest

Brandma's Tik Tok

Brandma on Amazon

Beefy Marketing

John The Marketer

Small Business Origins Online

Wingman

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In this episode of Small Business Origins, host John The Marketer interviews Dann Williams of Owner's Pride in Omaha, Nebraska. They discuss Dann's journey into entrepreneurship after overcoming addiction, starting a mobile auto detailing business, and eventually joining Owner's Pride. Listeners will learn about Dann's origin story, keys to success like seizing opportunities, Owner's Pride products and services, their podcast, and the importance of offering a legitimate warranty program.

Discussion Points:

Dann's early struggles and the influential people in his life like his father and wrestling coach (0:04:00)
Getting sober, moving to San Diego, and starting a mobile auto detailing business (0:08:50)
Scaling the detailing business and stepping back from doing the work himself (0:11:50)
Selling his detailing business and consulting for another company (0:18:00)
Launching Owner's Pride right before COVID-19 hit (0:19:00)
Owner's Pride product offerings and direct to consumer options (0:23:00)
The Owner's Pride podcast focusing on interviews (0:26:00)
Why Owner's Pride offers a legitimate and compliant warranty program (0:33:00)

Links Mentioned:

Owner's Pride

Dann Williams LinkedIn

Dann Williams Facebook

Dann Williams Instagram

Owner's Pride Podcast Twitch

John Kelley

Beefy Marketing

Wingman

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This episode is all about the impact of learning and coaching on various aspects of life. It emphasizes the importance of personal growth and development. Tamara speaks all about her coaching sessions, which occur once per week for 45 minutes over a period of 16 weeks. They highlight the role of a coach in providing guidance and support, particularly in situations involving relationships and decision-making. The speaker also discusses the value of coaching in improving self-confidence, communication skills, and overall happiness. They mention that coaching can be beneficial for individuals from different cultures and with diverse needs. The speaker shares their personal experience of being coached and expresses their belief that coaching is often undervalued as a service. They compare it to the challenges of raising children. Additionally, they briefly mention their background as an entrepreneur and how they transitioned to becoming a life coach, specifically focusing on confidence coaching. Overall, the tone

Chapters:

00:02:04 Finding Fun In Simple Pleasures

00:05:52 The Power Of Gratitude In Starting The Day

00:07:29 Finding Enjoyment In Life And Work

00:10:00 The Struggle Of Getting Up In The Morning

00:15:40 The True Importance Of Relationships, Self-confidence, And Personal Development

00:20:29 Why Coaching Can Resonate With People: A Tale Of Personal Growth And Dating

00:26:22 The Power Of Trusting Our Intuition

00:29:32 Next Steps: Connecting With The Ideal Fit

00:30:40 The Impactful Lessons I Wish I Had Learned

00:31:46 The Benefits And Affordability Of Coaching

00:35:28 Appreciating The Short But Informative Podcasts

Links Mentioned:

Tamara Coaching

John Kelley

Beefy Marketing

Wingman

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After a break last week (first one in almost three years), WE ARE BACK! In this episode, host John Kelley speaks with mortgage loan advisor Aaron Chapman about his origin story as an entrepreneur, the journey from working for others to starting his own business, and his insights on real estate investing, and investments as a whole.

Aaron Chapman is a mortgage loan advisor and real estate investor based in Gilbert, Arizona. He is the founder of Security National Mortgage Company, where he specializes in financing for real estate investors. Aaron has over 25 years of experience in the mortgage industry.

Security National Mortgage Company provides financing solutions for real estate investors across 30 states. With a team of 22 people, the company completes thousands of loan transactions each year, focusing on creative financing for investment properties.

Chapters:

00:00:00 Small Business Origins Podcast: Uncovering The Power Of Origin Stories

00:02:16 Indulgence in Moderation: Navigating a Health Kick without Giving Up Cravings

00:04:31 The Roller Coaster of Weight Loss: Battling Temptations and Long-term Effort

00:09:33 From Overqualified to Diaper Coupons: My Journey to Survival

00:14:29 Mastering the Art of Persuasion: How One Realtor Crafted the Perfect Persona to Close Deals

00:17:19 Revolutionizing the Consulting Game: No Sales Pitches, Just Straight Education

00:18:20 The Power of Consulting: Unlocking Success in Real Estate with Practical Wisdom

00:23:02 Maximize Your Mortgage: Why Paying It Off Early Could Cost You Thousands

00:24:55 Maximizing Savings: Deciding Between 30 Years or 15 Years to Pay Off Your Mortgage

00:28:40 Don't Waste Your Money: Investing in Real Estate the Right Way

00:31:07 Unleashing the Unstoppable: The Never-Ending Journey of Grinding and Succeeding

00:36:17 Breaking Free: Escaping the 9-5 Grind and Building My Own Empire

00:39:52 Building Trust: The Foundation for Successful Business Partnerships

00:44:40 Unlocking the Secrets of Real Estate Investment: Maximize Your Returns with Smart Choices

Tweetables:

"I hated that other people had control of my day. I hated that I had to be at the yard at a certain time. I hated getting up every morning and put on those boots in the dark to go out there and sometimes work till it was dark." - Aaron Chapman on why he wanted to be an Entrepreneur

"I want that name to endure as real estate investment finance. That's what I want that name to endure as. When you hear that name, it's like, oh yeah, that's that group that does real estate investment finance and all types of loans." [00:31:43] - Aaron Chapman

"If you can keep it rented and being in an environment that raises by at least two and a half percent per year, that's another 10% increase. On your initial investment, approximately that's 20% above 20% increase on your initial investment on that property before any cash flow and before tax benefits." [00:45:25] - Aaron Chapman

Links Mentioned:

Beefy Marketing

Every Business Needs a Wingman

John Kelley's Links

Aaron Chapman (Guest) Online

Aaron Chapman Instagram

Aaron Chapman Facebook

Aaron Chapman YouTube

Aaron Chapman LinkedIn

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In this episode of Small Business Origins, host John Kelley interviews Haley Burns, founder of SugarCopy, a Chicago-based copywriting agency focused on direct response copy for coaches and online course creators. They discuss Haley's journey from studying science in Scotland to becoming a digital nomad and freelance copywriter, as well as the importance of research and personality in crafting persuasive copy.

Main Discussion Points:

Haley's origin story: Studied science in Scotland, worked odd jobs and in a call center before discovering copywriting online and teaching herself (00:03:34 - 00:05:13)
Haley's niche: Started in tech/SaaS, now focuses on coaches, course creators and "inspirational brands" (00:07:13 - 00:08:12)
The value of hiring a copywriter vs. using AI tools like ChatGPT (00:09:46 - 00:11:04)
How Haley expresses a client's personality and voice in her copy (00:16:34 - 00:17:23)
Things to look for when hiring a copywriter (extensive research process) (00:20:57 - 00:22:03)

Key Quotes:

"I spend a lot of time in a big nerdy spreadsheet, like organizing what are those top things that customers are looking to buy and what will resonate with them?" (00:10:38)

"It's like having a salesman on your website. It's the difference between just I don't know, it's everything to have the right words because that's the starting point into your brand." (00:26:38)

"I'm able to take some really boring concepts and make them super snazzy, and I think that that's really important today." (00:28:48)

Links Mentioned:

SugarCopy Online

Haley on LinkedIn

John Kelley's Links

Beefy Marketing

Your Business Needs a Wingman

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In this episode of Small Business Origins, Matt Lebris unravels the challenges and excitement of managing a podcast while running a business. He stresses the importance of leveraging personal experiences for content creation and share a willingness to seek expert advice, particularly in podcast promotion.

The conversation transitions to his collegiate encounter with Daymond John and a subsequent collaborative venture, debunking common misconceptions around Shark Tank's scale.

Shifting focus to life's ephemeral moments, especially with loved ones, the conversation encourages cherishing these instances.

This episode also touches on nurturing entrepreneurial ambitions within a corporate setting, preparing them for potential career shifts. Lastly, they reflect on their emotional propensity to connect deeply with others, finding inspiration in success stories and genuine interactions.

Chapters:

00:02:19 Podcasting Landscape: A Fusion of Joy and Remarkable Minds

00:09:07 Parenthood's Emotional Spectrum: Navigating Joys and Challenges

00:13:38 Entrepreneurial Catalyst: The Book That Ignited the Spark

00:18:22 Personal Branding Journey: From Supporting Damon to Leading One B Branding

00:20:28 Self-Discovery: Embracing Uniqueness and Overcoming Comparisons

00:24:03 The Fargo Snowstorm Ordeal: A Tale of Resilience

00:32:15 Content Creation to Promotion: Mastering the Podcasting Spectrum

00:36:09 Podcasting's Engaging Power: Cultivating Audience Connections

00:42:43 Aspirations to Acquisitions: Traversing Success and Personal Growth

00:44:40 Podcast Evolution: From Bi-weekly Episodes to a 300 Episode Milestone

Tweetables:

"I never have a bad day in podcasting. It's always fun even when I'm rushing around with a ton of stuff going on. Podcasting is like, it's the place that I go to, where I know I can just break away from everything and be happy." - John Kelley

"If you're creating clips from this episode and you're sharing them, what I would tell you is to go on your guest page and engage with every single person that has commented on one of my posts. That draws the attention back to your page." - Matt LeBris

"Just because we have access to something doesn't mean that it's meant for us right now. Everything happens in divine timing." - Matt LeBris

"At the end of the day, we're all human. We all want love. When we're able to push the curtains to the side and really see into someone, you just connect with people on a deeper level." -Matt LeBris

Links Mentioned:

Connect with Matt

Connect with John

Beefy Marketing

Wingman

Small Business Origins

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In today's groundbreaking episode, John Kelley dives into an enlightening discussion with Ahmed Reza, the visionary founder of Yobi, about the potential AI holds for businesses and personal connections. This isn't just any regular conversation—it's an exploration into the frontier where human interaction melds with AI technology.

Personal Note from John:

The advances AI promises to bring are truly mind-blowing. Ahmed Reza's passion and insight into this realm provide an invaluable perspective. The conversation delves deep, uncovering not just the technical marvels of Yobi, but also the broader implications for businesses and individuals alike. I highly recommend everyone, whether you're an entrepreneur, tech enthusiast, or simply curious, to tune into this episode. It's one that'll linger in your thoughts long after.

Episode Highlights:

Discover Yobi, an innovative product that crafts a synthetic version of your voice, capable of engaging in lifelike conversations with potential and existing clients.

Delve into the powerful potential of AI, as it promises to reshape the landscape of customer service, sales, and personal communications.

Gain insights into how synthetic agents can simultaneously manage up to 400 conversations, revolutionizing how businesses interact with their audience.

Contemplate the emotional and connective possibilities AI presents in maintaining bonds with departed loved ones.

Chapters:

00:00:00 - Nationwide Search For Entrepreneurs: Introducing Ahmed Reza With Yobi

00:09:53 - Unretirable: The Endless Drive of the Entrepreneurial Spirit

00:19:53 - Embracing the Challenge: The Ultimate Freedom of Entrepreneurship

00:30:09 - From Hardships to Resilience: The Journey of an Immigrant Entrepreneur

00:44:36 - From Television to Visualization: Unlocking the Power of AI

00:56:02 - Revolutionary Retinal Tech: The Future of 3D Displays and Tablets Unleashed in Silicon Valley

01:07:02 - Revolutionizing Customer Service: Meet Your New Supercharged Sales Intern in the Cloud

01:24:17 - Chatting with the Past: Embracing Synthetic Agents for Deeper Connections

Links Mentioned:

Explore Yobi's innovative solution

Call Ahmed to meet his Synthetic Agent: 402.698.3599

Beefy Marketing

John Kelley's Links

Small Business Origins

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In this episode, John welcomes Dr. Wren McCallister from Edmonds, Washington, the founder of Better Health Made Easy and HandGuyMD. Dr. McCallister is a Medical Doctor with a background in orthopedics and sports medicine. He shares his journey into entrepreneurship and how he noticed a gap in the healthcare system. Dr. McCallister realized that many patients were showing up late in the game when surgery was their only option or spending unnecessary time at the doctor's office for simple information. This led him to create HandGuyMD, a platform aimed at providing accurate and specific medical information to empower individuals to make informed decisions about their health. Dr. McCallister's personal experience with Metabolic Syndrome also inspired him to focus on the fundamentals of health: sleep, mindset, nutrition, and exercise. As he made positive changes in his own life, his patients began to notice and inquire about his transformation. Dr. McCallister's mission is to address the after-effects of systemic disease and chronic inflammation by promoting a holistic approach to health and wellness.

Chapters:

00:03:05 Unstoppable Salespeople: Conquer Every Obstacle with Relentless Persuasion

00:08:26 From Blood Draw to Wake-Up Call: Unveiling the Hidden Dangers of Metabolic Syndrome

00:14:25 The Ethical Overlay of a Killer Product

00:16:47 Choosing Health: Making Decisions Like a Proactive Individual

00:20:06 The Real Link: How Lifestyle Factors Drive 90% of Health Problems

00:25:44 Unmasking the Truth: Why Health Coaching is Vital Beyond Natural Remedies

00:31:55 From Limping to Thriving: How Self-Care Transformed My Health

00:36:15 Taking Action: Unlocking Success in Small Business

Links Mentioned:

HandGuyMD Online

HandGuyMD Instagram

HandGuyMD Facebook

HandGuyMD YouTube

Beefy Marketing

Small Business Origins

John Kelley's Links

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Are you tired of attending events that are forgettable and lackluster? Do you long for an experience that will leave you and your guests talking about it for years to come? Look no further!

In this episode, we delve into the importance of an exciting and unique brand experience. We dive into how your brand reputation hinges on the opportunity to showcase your innovation and excitement. From the right food and music to going the extra mile, they reveal the key elements that will set your event apart from the rest.

But it doesn't stop there. We also explore the power of creating a comfortable and enjoyable atmosphere, understanding that not everyone enjoys being thrown into a room with strangers, and they reveal the secret to making all guests feel at ease. By having a special person who can make everyone comfortable, open up, and have fun in ways they never imagined, you'll capture moments that will be cherished forever.

The episode also highlights the importance of connecting with clients before an event. By interacting with guests beforehand, you create a connection that resonates when you take the stage. This personal touch ensures that your event is not just another forgettable gathering but a truly memorable experience.

So, if you're ready to transform your events into something truly extraordinary, tune in to "Creating Unforgettable Events: The Power of Entertainment at the Top of Your List." Get ready to be captivated, educated, and empowered to take your events to the next level. Don't miss out on this opportunity to make your mark in the industry.

Meet Nathan Cassar, Australia's Premier Award-Winning MC - specialising in truly unforgettable events that always leave a lasting impression.

Based in Sydney, Nathan Cassar MC has for over 10 years (and counting) proudly done what he is most passionate about – creating 1000s of lasting memories through the power of live entertainment and a flair for the extraordinary. Nathan is the standout go-to choice for smooth and exceptional weddings and corporate events and transforms every event, no matter the size, into a thrilling and unforgettable experience, never settling for anything less than perfection. Simply put, Nathan's infectious energy, charming smile, and professional attitude set the stage for an unbeatable celebration no matter the occasion.

Chapters:

00:02:41 Reflections On Superpowers And Mind Reading

00:07:33 Longing To Be A Cruise Director

00:12:23 From Hobby To Profession: Entertainer's Journey To Starting A Business

00:14:36 Passion For Cruising

00:19:10 Encounter With A Former Cruise Director

00:22:43 Seeking Similarities And Embracing Differences: A Journey To Entrepreneurship

00:25:16 Challenges Faced By Foreign Job Seekers In Australia

00:29:22 Building Connections In The Event Industry

00:30:42 The Importance Of Building Relationships And Standing Out As A Master Of Ceremonies

00:35:55 The Importance Of Connecting With Clients Before An Event

00:36:58 The Value Of Giving And Attention To Detail In Cruise Ship Entertainment

00:42:35 The Energetic And Entertaining Life Of An Event Host

00:44:54 Creating Timeless Wedding Memories

00:46:24 The Pressure Of Responsibilities At Events

00:50:38 Turning Wedding Doubters Into Party Enthusiasts

00:55:06 Unforgettable Events: Why Entertainment Should be at the Top of Your List

00:57:33 Versatile And Experienced Entertainer Ready For Any Occasion

01:03:28 The Thrill Of Hosting A Game Show For Corporates

01:06:35 Connecting With An American Crowd: Nathan Cassars's Offer For Engagement

01:08:33 Nostalgia For The States And Sydney's Appeal

Links Mentioned:

John The Marketer Online

Beefy Marketing

Wingman (Sponsor)

Nathan Cassar Links:

Instagram

Facebook

YouTube

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Special Note: I owe Gen X an apology for this episode. Can you find my mistake?

Get ready to dive into an exhilarating episode of Small Business Origins with your host, John Kelley, as he sits down with the charismatic Jason Hennessey, founder of Hennessy Digital. Buckle up for a thrilling ride through Jason's entrepreneurial journey, from spinning records as a DJ to mastering the digital world as an SEO expert.

Join us for a rollercoaster ride through entrepreneurship, innovation, and success. Tune in to Small Business Origins and uncover the stories that inspire, educate, and entertain. Whether you're a small business owner or an aspiring entrepreneur, this episode is packed with insights you won't want to miss!

Timestamps:

00:00: Welcome to Small Business Origins: A Front-Row Seat to the Lives of Entrepreneurs Making Waves!

05:01: Buckle Up for a Thrilling Ride with LAPD Air Division: Los Angeles Like You've Never Seen Before!

09:03: The Early Days: Entrepreneurship, Bonding, Work, and Play - Where It All Began!

16:14: From DJ Booth to Digital Dominance: Jason's Evolution into an Internet Entrepreneur and SEO Guru!

21:25: SEO Demystified: Unpacking the Value of SEO and Making It Accessible for Everyone!

25:32: The CEO Journey: Transitioning from SEO Specialist to Leader, and the Challenges Along the Way!

28:39: Revolutionize Your Business with Wingman: The Ultimate Marketing Automation Tool!

33:28: Fire and Entrepreneurship: The Unexpected Similarities Between Two Thrilling Careers!

36:58: Agency Growth: From Law Firm SEO to Nationwide Impact - The Hennessy Digital Story!

41:28: Triumph Over Adversity: Jason's Financial Struggles and His Inspiring Journey of Giving Back!

46:29: A Niche Digital Agency Expanding Horizons: The Legal Industry and Beyond!

47:13: Connect with Jason Hennessey: Learn, Engage, and Grow with a Digital Pioneer!

47:26: Virtual Coffees and Social Media: Jason's Inviting World on LinkedIn, Instagram, and Twitter!

47:55: Curiosity Unleashed: Follow Fascinating Journeys and Connect with Like-Minded Entrepreneurs!

48:22: A Heartfelt Thank You: Gratitude for Guests and Listeners Who Make Small Business Origins Shine!

48:47: Be Part of the Show: Thank Listeners and Encourage Suggestions for Future Guests!

Links Mentioned:

Jason Hennessey Website

Jason Hennessey Twitter

Jason Hennessey Instagram

Jason Hennessey Facebook

Jason Hennessey YouTube

Jason Hennessey LinkedIn

Jason Hennessey TikTok

Jason Hennessey IMDB

Beefy Marketing Website

John Kelley Links

Small Business Origins Online

Visit our Sponsor: Wingman

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In this deeply moving episode, we explore the universal experiences of grief, loss, and the ways we remember and honor our loved ones. Join us as we sit down with Kat Socks, author and creator of the children's book series featuring Pickles the Dog, to discuss the profound impact of personal memories and the simple acts that can bring healing.

Chapters:

00:02:33 Icebreaker Question

00:05:55 Success Story Of An Author: From A Personal Dream To National Recognition

00:07:57 A Mother's Encounter With Dinosaurs In Medora National Park

00:11:16 The Importance Of Emotional Expression And Dealing With Loss: A Personal Perspective

00:12:59 Living With Aging Dogs: Frustration And Acceptance

00:16:15 The Emotional Impact Of Losing Pets And The Connection To Children's Books

00:17:59 Finding Comfort And Connection In Literature And Music

00:21:10 Honoring And Remembering: Coping With Trigger Dates

00:22:15 Annual Visits To Dad's Grave: A Shared Experience

00:29:03 Striving For Growth As Imperfect Parents While Nurturing Decision-making Skills

00:33:38 Stuffed Animal Adoption Program Inspires Reading Excitement

Links Mentioned:

Kat Sock's Website

Kat Sock's Instagram

Kat Sock's Facebook

Buy the Books

Beefy Marketing

John Kelley's Links

Small Business Origins Online!

Wingman (Sponsor)

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In our latest episode, we had the pleasure of hosting Brad Evans from Health and Fitness Technologies. Brad unveiled the magic behind his groundbreaking product, Jukestir. At first glance, you know it's not just another punching bag, but Jukestir really is so much more.

What sets Jukestir apart from traditional punching bags? It's the innovation and technology infused into its design. Brad delved deep into the unique features of Jukestir, explaining how it's tailored to provide a more comprehensive workout experience. Whether you're a professional athlete or someone just looking to add a fun twist to their fitness routine, Jukestir promises to cater to all.

Throughout the episode, we touched on various topics, from the inspiration behind Jukestir to the challenges faced during its development. Brad's passion for health and fitness was evident, and his insights into the future of fitness technology were truly enlightening.

If you've ever wondered about the next big thing in fitness or are simply curious about how technology is reshaping our workout routines, this episode is a must-listen. Dive in and discover the future of fitness with Jukestir!

Chapters:

00:05:57 From Personal Enjoyment To A Successful Company: The Evolution Of A Safer Foam Weighted Product

00:07:58 Inventing A Brain Enhancement Device: From Punching Bag To Neuromuscular Innovation

00:10:11 Childhood Idea Becomes Reality: The Invention Of The Changing Photo Frame

00:15:21 Defying Odds: Making The Impossible Mold

00:19:47 The Unpredictable Nature Of A Jukestir: Defying Expectations And Breaking Patterns

00:22:46 Improved Bag Training Leads To Enhanced Punch Accuracy And Reaction Speed

00:23:50 The Power Of The Uda Loop: How Fighter Pilots Ace Dog Fights Summary: This Passage Discusses The Concept Of The Uda Loop (observ

00:26:42 Pricing Details And Quality Assurance For The Bag

00:29:05 The Impressive Features Of A Unique Opponent

00:32:46 Social Media Channels For Product Review And Behind-the-scenes Look

Links Mentioned:

Jukestir Website

Buy Jukestir

See Jukestir in Action

Contact Jukestir

Follow Jukestir on Instagram

Follow Jukestir on Facebook

Beefy Marketing

John The Marketer

Small Business Origins

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Dive into a unique blend of environmental passion and holistic healing in this episode of Small Business Origins. Join John Kelley as he converses with Cathy Nesbitt, the brilliant mind behind Cathy's Laugh Factory. Discover the transformative power of composting and its pivotal role in our ecosystem. But that's not all; Cathy also delves deep into the rejuvenating world of laughter therapy, revealing its profound impact on mental well-being. This episode is a delightful journey from the intricacies of earthworms to the infectious sound of genuine laughter. If you're seeking a blend of eco-consciousness and a dose of daily joy, this episode is a must-listen!

Chapters:

00:02:33 Revolutionize Your Business Operations With Wingman: The All-in-one Marketing Automation Software

00:05:34 The Unexpected Consequences Of A Closed Landfill

00:09:07 Negative Effects Of Monocropping: Soil Addiction To Chemicals

00:12:19 Worms Reduce Waste By 80% In Small Totes

00:16:57 The Vision Of On-site Waste Management And Compost Creation

00:19:43 Recognition Of Unmet Demand And The Need For Adjustments

00:24:50 The Healing Power Of Laughter: Oxygenating The Brain And Finding Solutions

00:26:03 Challenges Of Solitary Confinement And Isolation In Long-term Care Facilities

00:29:51 The Power Of Laughter Therapy: Exploring The Benefits And Skepticism

00:30:55 The Benefits Of Laughter Wellness: A Cardiovascular Workout With Therapeutic Effects

00:36:34 Laughter Yoga: Spreading Joy And World Peace

00:38:22 Rediscovering Social Interaction After Lockdown

00:41:04 Laughing For The Health Of It: Connecting And Finding Joy

Tweetables:

"Laughter is a universal language. It's the sound of joyful breathing." - Cathy Nesbitt

"Our body doesn't know the difference between real or imagined laughter." - Cathy Nesbitt

"Our brain is the thinker. Our body is the feeler." - Cathy Nesbitt

Links Mentioned:

Cathy's Website

Her Twitter

Her Instagram

Her Facebook

Her YouTube

Her LinkedIn

Beefy Marketing

Every Business Needs a Wingman

John Kelley's Links

Small Business Origins Podcast

Don't Click Me

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Listen in as John and Chris reminisce about their personal experiences with the skateboarding scene, emphasizing the joy it brought them. They express gratitude for the positive direction it provided them in life, away from potential pitfalls like crime or drugs.

The discussion delves into the importance of open communication and other leadership strategies, the benefits of a streamlined work process become evident.

Chris Gwinn is the Founder & CEO of Great Lakes Advisory. Chris built his company around standardizing operating procedures, leadership development, documenting processes, instructional design, training, and getting everyone aligned. He has successfully implemented a 100% remote team, increased productivity, and promoted autonomy with his employees.

Chapters:

00:04:09 Finding Joy In Skateboarding Despite Limited Skill Level

00:09:50 A Remote-first Company With Nationwide Coverage

00:11:41 Importance Of Leadership Messaging In Implementing Change

00:13:12 Enhancing Employee Motivation And Perspective For Improved Work-life Balance

00:18:16 Prioritizing Consistency In Daily Processes For Maximum ROI

00:19:23 The Importance Of Process Documentation And KPI Training In Scaling A Business

00:25:52 Streamlining Processes And Training For Improved Efficiency

00:31:01 Free Consultations And Complimentary Guidance At Great Lakes Advisory

Links Mentioned:

The Website

Chris on Twitter

Instagram

Facebook

John Kelley Online

Beefy Marketing

Small Business Origins

Wingman

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In the latest episode of "Small Business Origins," we dive deep into the entrepreneurial journey of a founder who's mastered the art of leveraging virtual assistants to run businesses autonomously. As someone who cherishes the balance between work and leisure, the founder shares their passion for prioritizing life's real values. From reflecting on childhood memories to navigating the volatile landscape of marketing during the COVID-19 pandemic, this episode unveils a unique business approach and the transformative power of focused investment. The founder's belief in creating value through multiple platforms, especially podcasts, is a testament to their innovative mindset. Dive in to uncover a story of determination, innovation, and the pursuit of a balanced life.

Chapters:

00:03:26 Fond Memories Of Childhood Innocence

00:06:15 John The Marketer Encourages Teen's Entrepreneurial Success With Dog-Walking And Yardwork Business

00:07:28 A Fair Deal For Buying A Car And Gaming Goods

00:11:40 Introducing Wingman: A Game-changing All-in-one Marketing Automation Software

00:14:27 Journey From Basketball Dreams To Entrepreneurship, Real Estate, And Market Crash

00:19:07 Niche Down For Success: A Mentor's Advice To Restructure The Agency

00:20:57 Finding The Right Niche: Choosing Clients Wisely

00:23:23 Level Nine Virtual: Providing Virtual Assistant Services To Small Businesses And Agencies

00:24:48 All-in-one Marketing Solutions: Graphic Design, Video Editing, Crm Integrations, And More

00:29:50 No Rollover Of Unused Hours In Live Lead Nurture Service

00:32:50 Unlimited Service With Transparent Reporting

00:36:11 Early Success And The Vulnerability Of Marketing Agencies During Covid-19 Summary: The Passage Discusses The Early Success Of A

00:39:05 The Rise Of Virtual Assistance And Challenges With Freelancing

00:44:06 Building Websites And Maximizing Revenue: A Lesson In Client Retention

00:47:57 Limited Talent Pool In Bozeman, Montana: Challenges In Finding Specialized Workers

00:51:04 The Power Of Focused Investment In Entrepreneurship

00:55:21 Success, Skill, And Unique Entrepreneurial Journey

00:56:25 Navigating The Path To Success: Finding A Balanced Approach

01:01:26 Making Sacrifices And Embracing Life's Wants

01:04:44 The Benefits Of Letting Go: Empowering Growth And Efficiency In Business

01:06:05 Evaluating The Impact Of Resource And Cash Wastage

01:10:07 Confessions Of A Social Media-less Marketer

01:11:13 Creating Value Through Podcasts And Edited Snippets

Links Mentioned:

Joe Rare Twitter

Joe Rare Instagram

Joe Rare Facebook

Joe Rare YouTube

Joe Rare LinkedIn

Joe Rare TikTok

Joe Rare Website

Level 9 Virtual Website

John Kelley Website

Beefy Marketing Website

Small Business Origins Online

Wingman

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In this episode we hear from a stand-up comedian who has successfully balanced his day job with his passion for comedy. The episode explores the challenges of clean comedy and its broader appeal, as well as the benefits of adding comedy to corporate events. The evolution of communication, from tapes to hand signals, is also discussed, highlighting the importance of adapting to changing times. The episode delves into the shift in live performances during the pandemic and the busy life of a professional, filled with emails, calls, and contracts. The dilemma of insulting audiences in comedy shows is explored, emphasizing the importance of striking a balance. Lastly, a fortunate encounter and a nonchalant attitude are highlighted, showcasing the unpredictable nature of success in the comedy industry.

Throughout the episode, the importance of laughter as medicine and its ability to make experiences more memorable is emphasized. The guest shares insights on how clean comedy can appeal to a wider audience, making it suitable for corporate events and conferences. The benefits of having a comedian at such events are discussed, including better memories and a more positive opinion of the conference. The mental burden of performing in different environments is also explored, highlighting the skill of reading audiences and the exhaustion that comes with it.

Chapters:

04:30 - Revolutionize Your Business Operations With Wingman: The All-in-one Marketing Automation Software

08:04 - Balancing Two Jobs: Stand-up Comedy And Day Job

13:31 - The Difficulty Of Clean Comedy And Its Broader Appeal

17:05 - The Benefits Of Adding Comedy To Your Corporate Event

20:34 - The Evolution Of Communication: From Tapes To Hand Signals

24:03 - Touring Before And During The Pandemic: A Shift In Live Performances

27:24 - A Day In The Life Of A Busy Professional: Email, Calls, Contracts, And More

36:56 - The Dilemma Of Insulting Audiences In Comedy Shows

39:59 - A Fortunate Encounter And A Nonchalant Attitude

Links Mentioned:

Sponsor: Wingman

Brain Champagne Online

Brain Champagne YouTube

Shaun Eli Facebook

Shaun Eli LinkedIn

Shaun Eli IMDB

Beefy Marketing

John The Marketer Links

Small Business Origins Online

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Welcome to an insightful journey with Heather and Anne from Caliber Leadership Systems. This episode unveils inspiring stories of resilience, heartwarming moments of reconnection, and the daring embrace of the unknown. The conversation underscores the power of support and connection within the entrepreneurial community, emphasizing how even small acts can significantly impact these passionate trailblazers.

In addition to captivating narratives, this episode also directs listeners to a hub of resources, providing in-depth guest profiles and direct links to their work. The conversation dives into the essential role of motivation, constant exploration, and the power of each of us to make a positive impact in our lives.

Key themes include the importance of ongoing learning and growth, leveraging modern tools like audiobooks for knowledge absorption, and the mutual exchange of support and upliftment. The episode wraps up by expressing gratitude to listeners for their engagement, a reminder of the transformative effect even the smallest acts of support can have on entrepreneurs. Packed with inspiration, motivation, and actionable insights, this episode truly empowers its listeners. Stay beefy, and keep tuning in!

Tweetables:

"Why do we end up with the dysfunction and dynamics that we do and how do we develop our way through it? From there, we actually can give them the tools, whether it's training, whether it's, you know, doing it with or doing it for, we sort of offer a range of services in and around that. Everything from startups to organizations with thousands of employees and in multiple locations." - Heather

You have the ability to lead anyone, even if it's the janitor leading the CEO through teaching that CEO something. I think that I'm privy to that being in the industry that I'm in, it's very easy for me to understand that because often we'll have the brand new rookie firefighter, never done this job full time in their life before that can teach us lessons." - John The Marketer

"The two of us, prompted by an article that I wrote for Oprah magazine, the two of us put our heads together and developed this driving sales personality system because we were seeing limitations to the Myers-Briggs [Personality Type]. It didn't go deep enough into um into the emotional drivers of people's behavior." - Anne

Links Mentioned:

Caliber Leadership Systems Website

Caliber YouTube Channel

Books and Free Downloads

John Kelley's Links

Beefy Marketing

Small Business Origins Website

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Join us for a captivating exploration with Jim Spence of Sports Quest, an innovative organization melding soccer training with faith-based principles. Throughout this profound discussion, Spence illuminates the transformative power of sports and faith in shaping the youth's future, emphasizing the critical role of positive male role models. Dive deeper into the offerings of Sports Quest, from group courses to private lessons and mission trips, all designed with an open heart for children of diverse beliefs. Beyond the realm of soccer and faith, you'll discover a journey of empowering affirmations, the urgent necessity of realigning societal drift, and the unseen support extended to parents. Spence's heartfelt story concludes with a compelling call to action, inspiring listeners to join hands in support of Sports Quest. Get ready for an inspiring tale of determination, faith, and the transformative power of sport.

Chapters:

00:01:03 From Missed Appointments to Inspiring Stories: Jim from Sports Quest Finally Joins the Show!

00:05:24 From England to Entrepreneurship: A Journey of Faith and Transformation

00:09:20 From Soccer Club to Serving the Community: A Journey of Transformation and Purpose

00:10:27 Playing for the Love of the Game: A Soccer Journey Fueled by Passion and Purpose

00:14:13 Embracing Nonbelievers: Sharing the Gospel and Building a Solid Foundation for All

00:17:20 Unlocking Faith on the Field: Where Soccer Skills and Christian Values Converge

00:21:03 Unbreakable Bond: A Father-Son Journey Through Taekwondo

00:22:14 Empowering Kids to Thrive: Breaking the Chains of Pressure and Nonsense

00:25:50 From Campers to Donors: How Our Summer Camps Create Lifelong Support

00:29:14 Stay Connected: Discover the Inspiring Journey of Sports Quest on Social Media!

00:32:55 The Life-Changing Adventure of Embracing Christianity: From Gaining New Life to Finding True Happiness

00:37:59 Sports Quest: Spreading the Message of Christianity and Sports Worldwide

00:41:22 Unlocking the Power of Faith: Inspiring Young Hearts On and Off the Soccer Field

Tweetables:

"We're not trying to trick them to come to a training and then put Christianity on them. They already know what we're gonna share. We don't hide it. We're not ashamed of the gospel. We welcome nonbelievers because they need to hear the gospel. Without the gospel, there is no real, firm, solid foundation on which to base our lives." - Jim Spence

"We're not just kicking a ball at Sports Quest, we're building leaders, nurturing faith, and strengthening communities. Experience the Sports Quest difference as we unlock the power of faith and inspire young hearts on and off the soccer field. Tune in to hear how we combine tailored training, fun learning, and the love of God to create a truly unique and impactful sports experience." - Jim Spence

Links Mentioned:

Visit Sports Quest Online

Connect with Sports Quest on Facebook

Connect with Sports Quest on YouTube

Connect with Sports Quest on Instagram

Visit Beefy Marketing

Connect With John The Marketer

Connect With the Show & Hear More

Your Business Needs a Wingman!

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Discover the inspiring journey of Dr. Kelly Kessler and how she overcame chronic pain and an eating disorder to create Optimal You Health & Wellness. In this conversation with John Kelley, they discuss the importance of mental, emotional, and physical healing, and the unique approach to health and wellness that has transformed the lives of many.

As Dr. Kessler says, "What we need to do is be a better buffer of it and be more resilient to the stress." Throughout the episode, you'll uncover the answers to the following questions:

How does understanding the nervous system and incorporating relaxation techniques improve our overall well-being?
What are the benefits of cold water therapy and breathwork?
How can individualized approaches and working with the nervous system alleviate stress and discomfort in people experiencing chronic pain?
What does the Optimal You Health & Wellness program entail and how does it help individuals with chronic pain or a history of eating disorders?

Dr. Kelly Kessler is a licensed physical therapist, wellness coach, host of the podcast Rewiring Health, and the owner of Optimal You Health and Wellness, LLC. Kelly teaches individuals who have a history of an eating disorder how to regulate their nervous system to achieve relief from chronic pain through her signature method, Eating Disorder Pain Solutions. Inspired by her own journey of recovering from an eating disorder and chronic back pain, Kelly has helped many people harness their profound ability to shift from survival mode to thriving. Kelly uses an integrative approach to healing including a personalized audit, education, community support, and actionable steps to create long-lasting results.

Chapters:

00:02:52 Surviving Childhood Accidents: My Cousin's Panic and My Head Injury

00:06:14 From Frustration to Triumph: Overcoming Debilitating Back Pain and Defying the Odds at 25

00:10:48 Embrace the Unknown: Taking a Leap of Faith Towards Your Dreams

00:15:24 Unlocking Resilience: Mastering Stress Management for a Clearer Mind and Stronger Self

00:19:04 Unlocking Your Optimal State: Mastering Habits to Achieve Calmness and Clarity

00:23:44 Conquering Fear: Unlocking the Surprising Health Benefits of Ice Baths and Breath Work

00:25:19 Unlocking the Power of Breath: Transforming Anxiety and Finding Relief

00:31:41 Building a Supportive Community for Transformation and Progress: Discovering Your Fit in Overcoming Disorders and Chronic Pain

00:35:03 Discover Dr. Kelly Kessler's Lessons on Overcoming Eating Disorders and Chronic Pain: Connect and Learn on Social Media and Podcasts

Tweetables:

"So why not just take that leap of faith now and hop into what you're doing? Because what else are you gonna do? Sit around here and wait for another one of those forty jobs to pan out so that you can be miserable at another place?" - Dr. Kessler

"We always are going to have stress in our life that is never gonna go anywhere. We can't teach, we can't rely on decreasing the stress around us. What we need to do is be a better buffer of it and be more resilient to the stress." - Dr. Kessler

Links Mentioned:

Optimal You Website

Dr. Kessler Instagram

Dr. Kessler Facebook

Dr. Kessler YouTube

Dr. Kessler Tik Tok

Connect with John The Marketer

Every Business Needs a Wingman

Beefy Marketing

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Unveiling the Transformative Power of the Arts: Prepare to be Inspired! In this captivating episode of Small Business Origins, entrepreneur Diane Strand reveals the incredible impact of JDS Creative Academy and how the arts have revolutionized lives. From childhood epiphanies to thriving businesses and awe-inspiring manifestations, this conversation will leave you in awe.

Guest Bio: Diane Strand is a serial entrepreneur, television executive producer, speaker, best-selling author, and nonprofit founder. She is the majority owner of the multi-award-winning JDS Video & Media Productions, Inc., Producer at JDS Actors Studio and Founder of the award-winning nonprofit 501c3, JDS Creative Academy. In addition, Diane is the Creator and Executive Producer of the show “Spirit of Innovation“ the first news and information television show exclusively for Riverside County and the founder of Temecula’s biggest annual film festival and digital media competition, DigiFest Temecula.

Chapters:

06:28 - Connecting The Dots: How Second Grade Shaped My Life

12:50 - Business And Acting Studio Still Thriving After 20 And 15 Years, Respectively.

16:28 - Manifestation And Entrepreneurship

27:13 - Nonprofit Organization Provides Animation Training And Community Events

34:34 - Turning Passion Into Work

39:52 - Networking And Funding In The Theater Industry: Lessons Learned And Shifting Perspectives

43:39 - Inspiring Episode With Economic Development Corporation

47:45 - A Business Vacation In LA

50:07 - Discover the Central Hub of Small Business Origins: Don't Miss Out on the Latest Episode and Exclusive Resources!

Links Mentioned:

JDS Creative Academy Website

Spirit of Innovation Twitter

SOI Instagram

SOI Facebook

SOI YouTube

Diane Strand LinkedIn

Diane Strand Amazon Link

Diane Strand IMDB

Beefy Marketing

Wingman

John The Marketer's Links

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Today's guest shares his passion for helping people manage their finances and how he started his own financial group at a young age. We discuss the importance of communication when working with an agency and deliver advice on what to look for in a good agency. Kimsey also talks about his personal financial goals and how they want to invest in certain companies or people. They're proudly serving clients in various states, including Florida, Georgia, North Carolina, Tennessee, New York, and Pennsylvania. From growing up poor, to retiring happily, this episode gives you the information you need to find a firm to help you.

Chapters:

00:02:59 Icebreaker: What is Your Bucket List Item?

00:06:41 From Middle School Dreams to Financial Advisor: The Story of Hollifield Financial Group

00:08:25 Crafting a Financial Plan for a Comfortable Retirement: How One Financial Advisor Helps Clients Secure Their Future

00:12:22 Are You Making This Costly Retirement Mistake? Learn How to Avoid Excessive Fees and Risks

00:15:07 Finding the Right Investment Strategy: Balancing Aggressive and Conservative Approaches

00:17:24 Networking on the Green: How Client Events Can Boost Your Client Morale

00:20:56 From Local to National: Hollifield Financial Expands to Florida and Beyond

00:24:45 Retire in Paradise: Navigating Florida's Afternoon Showers and Crafting Your Dream Retirement Plan

00:26:30 Unlocking the Secret to a Fun and Secure Retirement: The Power of Mailbox Money

00:30:48 Retire in Style: How to Get Paid to Golf, Cruise, and Travel While Your Money Works for You

00:33:22 Retirement Doesn't Mean the End of Work: How Financial Freedom Allows You to Pursue Your Passions

00:36:12 The Cost of Being Human: A Small Business Owner's Journey to Afford Three Meals a Day

Tweetables:

"I thought it would be really cool. I didn't understand what the job was, but I thought it'd be super cool to be able to help people with their money. I realized that people had money and they put it somewhere and then it grew and I thought, this is interesting." - Kimsey Hollifield

"I have a client who works a couple days on the golf course, because they let him play golf for free and that's what he wants to do. I have some clients who bartend some, and they don't need the money. But, you know, they like to get out. So, it doesn't have to be like, boom, you get to this point and you hang it up. I look at retirement as financial freedom, whatever the age and the number." - Kimsey Hollifield

Links Mentioned:

Hollifield Financial Group Website

Hollifield Financial Group Facebook

Hollifield Financial Group YouTube

Kimsey Hollifield LinkedIn

Beefy Marketing Website

Small Business Origins Website

John Kelley Links

Your Business Needs a Wingman

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Creativity may surface in unexpected ways and even turn into an incredibly unique small business. Today’s guests, Mick and Maggie Bailey, are a wholesome married couple and co-owners of their floral business, Bramble & Bee. Maggie discovered her talent for arranging flowers when trying to make friends at church and, in order to have more time for herself, she eventually left her job in retail to pursue this passion full-time. In this episode, you’ll hear all about how Maggie and Mick met, how they started Bramble & Bee, and how the company has evolved and expanded from being a wedding business to being a niche wedding service that also offers retail options. We discuss how their business is unique, before we delve into the logistics of what they offer, including their prices. From wedding flowers to subscription deliveries, this more-than-a-florist may not be for everyone, but it is a phenomenal flower shop for those they do cater to!

Key Points From This Episode:

Introducing today’s guests from Bramble & Bee, Mick and Maggie Bailey.
As children, what we all wanted to be when we grew up.
What Beefy Marketing can print for your business.
An overview of Maggie and Mick’s backgrounds and what led them to start their business.
How the couple met and their journeys in the church.
Bramble & Bee’s origin story.
Why Bramble & Bee started as an online wedding business.
Bramble & Bee’s first working space and how they ended up where they are now.
How they became a retail flower shop as well.
The importance of having a personal relationship with your customers.
Why Bramble & Bee is the ‘anti-flower shop flower shop.’
What goes into arranging wedding flowers for a full-scale/à la carte wedding, and the costs.
The challenges and variables they face when catering flowers for a wedding.
The retail styles they offer and their prices.
How Mick joined Bramble & Bee full-time.
How to become a customer and contact Bramble & Bee.
Why Bramble & Bee’s arrangements are always unique.
The subscription service Bramble & Bee offers.

Tweetables:

“I have always referred to the business collectively because I never wanted it to just be me.” — Maggie Bailey [0:14:50]

“It’s actually zero dollars to start a wedding [flower] business.” — Maggie Bailey [0:17:45]

“We never intended to be a retail shop because it is a lot of work to make money in retail flowers. It is more work in smaller amounts of time to make money in wedding and event floral.” — Maggie Bailey [0:23:13]

“We don’t do the more traditional things that old school flower shops [do.] Our shop specializes in specialty flowers and designing them in a more garden style and more organic arrangements.” — Maggie Bailey [0:25:35]

“We’re trying to do the bigger events so we don’t have to take on as much work so we can concentrate on doing what we’re doing really well and execute it excellently.” — Mick Bailey [0:28:44]

Links Mentioned in Today’s Episode:

Bramble & Bee

Maggie Bailey/Bramble & Bee on Instagram

Bramble & Bee on Facebook

Maggie Bailey on LinkedIn

Mick Bailey on LinkedIn

Connect With Host & Guests

Beefy Marketing

John Kelley Email Address

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Business owners truly are the backbone of our society, yet they rarely get the support they need in order to thrive and pull their teams up with them. Perry Allison joins us today to discuss the challenges business owners face and the services his company, PowerOP, offers small businesses to aid their growth. Perry candidly shares his origin story and entrepreneurship journey, explaining how his experience of growing his fitness service company, Premier, inspired the idea for PowerOP. We discuss everything from the danger of worshipping income to the importance of relinquishing control, and Perry shares insight into how to ensure genuine buy-in from your team. Tune in to find out what causes business owners to get trapped in the hamster wheel and how PowerOP’s five stages of development can guide them off, and onto a path of sustainable growth.

Key Points From This Episode:

PowerOP’s Perry Allison answers our icebreaker question.
What prompted him to move from California to Texas.
The annual toy drive he does for fatherless kids and disenfranchised families.
Perry’s origin story and entrepreneurship journey.
The challenge business owners face and the impact they have on employees.
PowerOP’s mission to leverage human equity and energy for growth.
Why business owners get stuck in the hamster wheel.
How to encourage real engagement from your team.
The five stages of development PowerOP guides small businesses through.
The various packages PowerOP offers clients.
The value of mentorship.
Perry’s journey of growing his fitness service company, Premier.
How his experience with Premier inspired the idea for PowerOP, and how a resource like PowerOP would’ve accelerated the business’ growth.
PowerOP’s fee structure.
The adjustments required to adapt to the new digital business world.
PowerOP and Premier’s target customers.
The responsibility business owners have to improve work environments.
The gains of giving.
Perry’s generous offer to Small Business Origins listeners.

Tweetables:

“Making the most money I’ve ever made in my life, I was [the] most frustrated that I’ve ever been.” — Perry Allison [0:18:21]

“Business owners are the backbone of our society.” — Perry Allison [0:18:50]

“We leverage human equity and human energy by first connecting with our team members to position us for growth.” — Perry Allison [0:20:20]

“In the releasing of the roles and responsibilities is when we actually position our organizations to win and tap into real engagement from our team, where they start to see their identity and their mission aligning with the company.” — Perry Allison [0:23:57]

“Business is not as usual … we are in a different digital business world.” — Perry Allison [0:36:36]

Links Mentioned in Today’s Episode:

Perry Allison on LinkedIn

Perry Allison on YouTube

PowerOP

Premier Fitness Service

Beefy Marketing

Business Growth Hacks

Sailor Jimmy Podcast

John Kelley Email Address

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Some of us come to business ownership as first-generation entrepreneurs, and others fall in love with it as children while watching their parents work hard and reap the rewards. Today’s guest falls firmly within the second category, having been trained in the family business by his father from the tender age of eight. Tune in to hear how David’s people-centered approach to business has drawn in a community of people from far and wide, and why that community is so important to him. You’ll hear how he structures his business, what he advises for listeners looking to avoid being scammed, and how computerization has influenced the motor industry today. We talk about the many ways David uses Dynamic Motors Auto Repair to give back, and he extends an invitation to listeners to join him and the team on the next Community Day, where you’ll stand a chance to win your share of great prizes. Thanks for tuning in!

Key Points From This Episode:

Welcome to David, with Dynamic Motors Auto Repair.
Today’s ice-breaker question: your most frequently used emoji.
Why David prefers to call rather than text.
The perils of texting in a business setting.
Our sponsor: Beefy Marketing, and what they do.
David’s story leading up to starting Dynamic Motors Auto Repair.
How his father trained him and his siblings in the family business growing up.
What he learned growing up and how he implements the principle of giving back today.
The community event hosted on 10 December with a petting zoo, bouncy house, mechanical bull, free food, and a raffle.
Why community is so important to David.
Why David is such a hands-on business owner.
His advice to people afraid of being scammed by crooked technicians.
Why David is looking to hire more qualified practitioners to manage his workload.
How his prices are structured in accordance with the associated labor.
The switch that has occurred between manual and computerized mechanisms.
Why David believes that every make is essentially equal.
Why he accommodates both walk-ins and bookings.
Where to find Dynamic Motors Auto Repair online.

Tweetables:

“Without the community, you’re really nothing. People don’t realize that.” — David [0:14:38]

“If you come in and you’re a regular customer and I know you and I feel like I can trust you, I will help you out as best as I can, but you’ve got to realize that the money is literally coming out of my pocket, not the company’s, but mine.” — David [0:32:00]

Links Mentioned in Today’s Episode:

Dynamic Motors Auto Repair

Dynamic Motors Auto Repair on Facebook

Beefy Marketing

John Kelley Email Address

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There are countless ways in which we can honor others above ourselves and Billy Schiel has chosen to do that through coffee! What began as a retail product honoring coffee bean farmers and the craft of roasting has now evolved into a coffee shop that has the additional benefit of honoring the community that it serves. Because who can be unhappy when they’re drinking a delicious cup of coffee while surrounded by friends? Alongside running the Honor Society Coffee Co., Billy is a pastor with the Church Project; another way in which he serves and cares for others. Tune into our very first episode to hear about the origins of Billy’s small business journey, the benefits of staying small, advice for running a successful business, and some fascinating facts about coffee. Even if you don’t love coffee, Honor Society Coffee Co. has something that will fill your cup (literally and figuratively!)

Key Points From This Episode:

The origins of Billy’s 10-year journey in the coffee world.
How to roast the perfect coffee beans (according to Billy).
The first coffee company that Billy founded.
The inspiration behind the founding (and naming) of Honor Society Coffee Co.
How Honor Society Coffee Co. has evolved over the past few years.
The pastoral side of Billy’s life.
One of the keys to being successful in business.
Benefits of partnering with a bean roaster.
Where Billy sources the beans for his coffee.
What makes Honor Society Coffee Co. stand out from other coffee companies.
Some of Honor Society Coffee Co.’s specialty drinks.
How the Americano got its name.
Billy explains what a Nitro Cold Brew is.
Other delicious treats that can be found at Honor Society Coffee Co.
The intention behind the monthly events held at Honor Society Coffee Co.
Why you should pay Tomball a visit!

Tweetables:

“Once you’ve gone into coffee you never can get out of it.” — @Gospelbroker [0:09:59]

“Honor Society comes from this idea that I saw in Romans 12:10, “Honor others above yourselves.” — @Gospelbroker [0:12:04]

“Coffee is just a tool but what happens around coffee is all the other elements of community and creativity and friendships and feeling like part of a family.” — @Gospelbroker [0:15:15]

“Coffee is really an extension of caring for people for me.” — @Gospelbroker [0:16:49]

“Whatever it is that you want to accomplish in business, be hyper-focused on that one thing.” — @Gospelbroker [0:21:07]

Links Mentioned in Today’s Episode:

Honor Society Coffee Co.

Honor Society Coffee Co. on Instagram

Billy Schiel on LinkedIn

Church Project

Beefy Marketing

John Kelley Email Address

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Being able to thrive in a school setting isn’t only about a person’s academic ability; it also has a lot to do with their ability to deal with competing demands, organize themselves, and stick to deadlines. Staying Ahead of the Game (SAOTG) isn’t just your regular tutoring company; they focus on academic coaching; a combination of traditional tutoring, life skills coaching, and executive functioning development. Today, the founder and CEO of SAOTG, Evan Weinberger joins us to share how his personal experience with learning difficulties combined with the gap that he noticed in the educational support space led him to found what is now the largest academic coaching and tutoring organization in Houston (and still growing!) During this episode, Evan also explains who will benefit from SAOTG’s services, why their approach resonates so well with so many children, how (and why) the school system needs to change, and more. We couldn’t have asked for a more inspirational episode to end off the Beef Podcast journey. Stay tuned for our next venture: Small Business Origins!

Key Points From This Episode:

Welcome to the final episode of the Beef Podcast!
How Evan blows off steam after a stressful day.
Evan’s original career goal, and an overview of his career trajectory.
How Evan was able to thrive at school despite a number of learning differences.
The gap in the educational support space that inspired Evan to found Staying Ahead of the Game (SAOTG).
Words of encouragement for getting your own entrepreneurial venture off the ground.
Advice for choosing a career path.
Resources provided by SAOTG.
The age range of people who can benefit from SAOTG’s academic coaching.
How SAOTG has grown since its founding.
The profile of a typical SAOTG client.
The ‘million dollar question’ that SAOTG coaches ask their students each session.
Changes that Evan believes need to take place in the school system so that more children can thrive.
Free resources that can be found on the SAOTG website and social media platforms.
The exciting new podcast that is going to be replacing Beef!

Tweetables:

“Getting into entrepreneurship was the trifecta of my own experiences and struggles in school, the research that I was learning about in IO psychology, and teaching juniors and seniors.” — @SAOTG_Evan [0:13:42]

“Success in school is not necessarily about how bright you are, it’s about the systems that you have in place in order to keep track of the short-term, medium-term, long-term things that are being asked of you, and juggling all of those deadlines and meeting those obligations.” — @SAOTG_Evan [0:15:00]

“Don’t be afraid to start that [entrepreneurial] journey even if you don’t know all the questions that are going to come up, all the struggles that are going to come up, and all the answers.” — @SAOTG_Evan [0:18:17]

“Find something that you love doing first. Don’t worry about money or lifestyle, just find something that you love first, and then figure out a way to make money doing it.” — @SAOTG_Evan [0:20:33]

“There needs to be a life skills class taught at every school to every kid, neurotypical or neurodivergent.” — @SAOTG_Evan [0:41:00]

Links Mentioned in Today’s Episode:

Staying Ahead of the Game

Staying Ahead of the Game on LinkedIn

Staying Ahead of the Game on Facebook

Staying Ahead of the Game on Instagram

Evan Weinberger on LinkedIn

John W Kelley

John Kelley on Instagram

John Kelley on Tikok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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There are many challenges that entrepreneurs face when running a business, one of those being customer relations. Small businesses do not have the resources to match the customer service offered by larger companies, and techniques available to small businesses are inefficient or outdated. What if there was a way to reduce the time and resources spent on marketing while still leaving customers satisfied? In today’s episode, we speak to Clate Mask, CEO and Co-founder of Keap, an all-in-one Customer Relationship Management (CRM), sales, and marketing platform designed to grow businesses. What sets Keap apart from similar companies is its ability to automate various marketing and sales aspects of any business, leaving you with more time to concentrate on the essential aspects. In our conversation, we learn how Keap first started and the automation products it offers to clients. We discuss the importance of sales and marketing for growing a business, the challenges that small businesses face regarding customer relations, and how automation can streamline your operations. Clate also shares why he decided to start Keap and the inspiring journey of getting to where he is today. Tune in to discover how automation can make first-time customers into lifetime fans and grow your business with Clate Mask!

Key Points From This Episode:

We start the show with an icebreaker question for Clate: favorite local restaurant?
An overview of Clate’s career journey.
What motivated him to become an entrepreneur and start Keap.
Clate explains the basics of automation and Customer Relationship Management (CRM).
Find out about what Keap is and how it helps businesses grow.
The benefits of automation for small businesses.
How automated relational marketing can help grow your customer base.
The challenges that small businesses face with regard to relationship marketing.
Reasons to choose Keap over its competitors.
The type of support Keap offers to new and existing clients.
Hear about the difficult journey of founding Keap.
Clate shares the moment he knew starting Keap was the right choice.
Reasons why it is essential to remain motivated despite the challenges.
Discover the advantages of automation in both your business and life.
We discuss why people choose to become entrepreneurs.

Tweetables:

“Unfortunately, most of the time in business, we work so hard to get a customer that we leave out the profitable part, which is getting reviews, referrals, and repeat business.” — @ClateMask [0:08:48]

“It is about the solution and not just the software.” — @ClateMask [0:17:37]

“To automate your sales and marketing will change your life, but you have to put some effort in. And we help you with that.” — @ClateMask [0:22:07]

“We love to empower entrepreneurs with automation because when it happens and when they get it, it is not just game-changing and business-changing, it is literally life-changing.” — @ClateMask [0:31:36]

Links Mentioned in Today’s Episode:

Clate Mask on LinkedIn

Clate Mask on Twitter

Clate Mask on Facebook

Clate Mask Email

Keap

Keap on LinkedIn

Keap on Facebook

Keap on Twitter

Keap on Instagram

Keap on YouTube

Keap on Pinterest

Keap on TikTok

John W Kelley

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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In one of our last episodes of The Beef Podcast before our name change, we welcome a friend of Beefy Marketing to the show, the sensational Brian Wallace. Brian has been in human resources for 31 years and two years ago, he decided to start his own business. HR Strategies Now is geared at helping small business owners grow their businesses more effectively, by establishing the right cultures that make it possible for their employees to level up alongside the company. Brian explains why a company would need an external HR specialist and we debate whether it’s better to hire a permanent high-level employee or source part-time consultants. We learn what motivates Brian to want to bring positive change to companies while his reason behind why HR excites him aids in changing some negative perceptions about the job. It is vitally important to create a great work culture for a business to be successful, and our guest shows us exactly how culture can be used as a differentiator to outperform the competition. At the end of the day, it all starts with great leadership and having leaders who care for their employees. We come to understand that non-business-minded people can still benefit from Brian’s leadership class. To find out how the knowledgeable Brian Wallace was able to instill in us new-found respect for HR, tune in now!

Key Points From This Episode:

Welcoming today’s guest, the Owner of HR Strategies Now, Brian Wallace.
Brian commends The Beef team on their new office space.
How Brian spent the money from his very first job of picking up golf balls at a driving range.
John’s story of his first job and how his father helped him get into the culture of saving.
Brian’s personal and professional background.
Our guest explains why a company would need an HR specialist.
Hiring permanent high-level staff versus part-time consultants.
What excites Brian about HR and what motivates him to change a company positively.
Changing negative HR perceptions.
Using his working relationship with Beefy as an example of how Brian can effectively help his clients.
The importance of creating the right work culture and company engagement profile.
How culture can be used as a differentiator to outperform the competition.
Why employees need to know that the company cares for them.
The services that Brian and his company offer.
Brian’s perspective on how a leadership class can translate to non-business-minded people.
Why a business cannot grow without strong leadership.
Equipping your employees with adequate training.
The things that shape how an employee performs.
Why prospective employees should arrive with the right attitude or not be hired at all.

Tweetables:

“If a company gets their culture right and gets their engagement-related activities set up properly, they can out-perform their competition by a huge margin.” — Brian Wallace [0:12:01]

“It’s about moving the business forward and positioning the company for growth. That’s the whole purpose of [HR consulting].” — Brian Wallace [0:14:23]

“There are so many people out there who are actively disengaged from what goes on at work, and it’s hard for a business owner to take that business to a whole other level if they have an employee team who’s not 100% behind them.” — Brian Wallace [0:25:01]

“Culture is one of the very few things that can differentiate you from your competition and that is totally in your control. You can always compete on price and location or product quality, but the thing that you can’t replicate from one company to another is its culture.” — Brian Wallace [0:26:51]

“People don’t care how much you know until they know how much you care.” — Brian Wallace [0:30:30]

Links Mentioned in Today’s Episode:

Brian Wallace on LinkedIn

Brian Wallace Email

HR Strategies Now

HR Strategies Now on Facebook

John W Kelley

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome back to the Beef! Joining us in conversation are Larry and Eric from DaVinci Artists Gallery in historic Main Street, Tomball. This business is different from anything we’ve talked about over here before because, rather than a sole proprietorship, it’s a cooperative consisting of 16 talented artists. Tune in to hear about the unique structure that makes this gallery work, and the journeys that have led to Eric and Larry’s involvement today. Learn about the cut DaVinci Artists Gallery takes from each sale and why, and how the artists work together to vote for the leadership they believe in. We discuss the selection process and what we consider when new artists apply, and the work they are doing with Lone Star College students at the gallery. You’ll learn about exciting upcoming events you can attend, how the Gallery has changed the area, and why accessibility is so integral to DaVinci Artists Gallery’s approach.

Key Points From This Episode:

A reminder that in six episode’s time, we are changing our brand entirely.
Welcome to Larry and Eric from DaVinci Artists Gallery in Main Street Tomball.
What each of them does to unwind; painting, cooking, and Nintendo Switch.
Larry’s background working in the oil industry which brought him to Tomball.
His woodturning work that motivated him to get involved with DaVinci Artists Gallery.
Eric’s experience working in oil and gas before becoming a draftsman and digital artist.
The journey to collaborating with DaVinci Artists Gallery.
DaVinci Artists Gallery’s structure as a membership-based cooperative rather than a sole proprietorship.
How Larry came to work in the role of director at DaVinci Artists Gallery.
Why DaVinci Artists Gallery only takes 15% of every sale.
How the 16 contributing artists work together with leadership having been voted in.
The selection process and the two considerations behind each new artist that is brought in.
The work they are doing with Lone Star College students including an internship program.
An invitation to 26 October’s Sip ‘n Stroll.
Changes in the area since the Gallery’s opening.
The sales Eric made at 409 Commerce Tomball.
Why accessibility is so important to DaVinci Artists Gallery.
Why you will find only original artworks in the gallery with a low price point.
The $5 cigarette box machine where you can purchase a tiny artwork.
John’s experience with his daughter at the gallery.
Getting to know the story behind the art and the artist to increase the emotional bond between patrons and their purchases.
The balance of extroversion and extraversion necessary to be a successful creative.
Their weekly open house from 5 to 8 pm every second Saturday: Fresh Art.
The ‘rehang’ process which keeps the artists moving and creating new work every month.
How collectors keep the artists on their toes.
The reality that we are all our own worst critics.
The surprising range of work that resonates with buyers.
John’s plaque and why it didn’t work out so well.
Where to find DaVinci Artists Gallery digitally.
The art classes and private events hosted by the gallery.
An invitation to visit the gallery at 315 West Main Street.

Tweetables:

“Everyone feels very comfortable at DaVinci Artists Gallery. It’s more of a family than a business and the exposure for all the artists is amazing. It’s really fun.” — Eric Sundin [0:09:40]

“When you come in and look at our art and you look at the price points you’ll see that it’s really accessible. It’s not like some galleries where you’ll come in and you will roll your eyes. We recognize where we are and we want it to be accessible.” — Larry Zarra [0:25:12]

Links Mentioned in Today’s Episode:

DaVinci Artists Gallery

DaVinci Artists Gallery on Instagram

DaVinci Artists Gallery on Facebook

Lone Star College

Eric Sundin on Facebook

Eric Sundin on Instagram

Larry Zarra on Email

Hannah Maria

Babyboomer.org

John W Kelly

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome back to the Beef! Joining us in conversation today is Matt Miller with Awaken Wealth Partners. Tune in to this episode to hear why he brought his career in sales to an end to start Awaken Wealth Partners, what he would like to see done differently within the financial industry, and why relationships are central to his approach. Listen to Matt’s process behind naming his consultancy, and why Matt believes that our modern perspective on balancing life and work is wrong, and that equal partnership is essential for husbands and wives. We touch on having a long-term focus, understanding which of your assets are investments, and what Matt means by having a triple bottom line, along with what he considers the four different forms of health and the shape that debt can take in your life, which is definitely not always financial.

Key Points From This Episode:

Welcome to Matt Miller with Awaken Wealth Partners.
Ice-breaker question
Matt’s experience of growing up in a blended family, living in different states, and working in the packaging world.
Starting out in sales and what motivated him to pursue a different career.
Who he is looking for as a client at Awaken Wealth.
What Matt would like to see done differently within the financial industry.
The value of relationships you can trust.
What inspired the name ‘Awaken Wealth Partners’ and what they aim to do.
Why Beefy Marketing uses their work for Awaken Wealth Partners as a portfolio piece.
Why Matt believes that our perspective on balancing life and work is wrong.
The importance of having equal partnership between husbands and wives.
Core competencies at Awaken Wealth Partners.
Why relationships are at the core of all business relationships.
What he believes needs to change in the industry.
Keeping the long term at the front of your focus.
What Matt encourages people to remember: your home is the only appreciating asset.
Why Matt believes that every home operates like a business, but not every business operates like a home.
The idea of a triple bottom line for your business and why it is necessary.
Why seasons and changes are a reality.
The power of reaching out to others and getting the advice you need.
How debt comes in a variety of forms too.
The four categories of health and why they are important.

This material is provided for informational purposes only and is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. The views and strategies described may not be suitable for all investors. They also do not include all fees or expenses that may be incurred by investing in specific products. Past performance is no guarantee of future results. Investments will fluctuate and when redeemed may be worth more or less than when originally invested. You cannot invest directly in an index. The opinions expressed are subject to change as subsequent conditions vary. Advisory services offered through Thrivent Advisor Network, LLC. Advisory Persons of Thrivent provide advisory services under a practice name or “doing business as” name or may have their own legal business entities. However, advisory services are engaged exclusively through Thrivent Advisor Network, LLC, a registered investment adviser. Awaken Wealth Partners and Thrivent Advisor Network, LLC are not affiliated companies.

Tweetables:

“We would like to awaken as many people as possible to their fullest potential. We say that wealth comes in a variety of forms. It is not only quantitative in form. It is qualitative.” — Matt Miller [0:16:47]

“We’ve got it wrong in my opinion with work-life balance. No! It’s life work balance. The work supports the life.” — Matt Miller [0:21:47]

“Our behaviors dictate our outcomes.” — Matt Miller [0:33:10]

Links Mentioned in Today’s Episode:

Awaken Wealth Partners: 281-358-0134

Matthew Miller on LinkedIn

Awaken Wealth Partners

Beefy Marketing

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Welcome back to The Beef! In today’s episode, we host Andrea Sager and learn about her business, Legalpreneur, where she teaches entrepreneurs everything they didn’t know they needed to know about the legal aspects of their business. Join us as she shares her motivation to start and build Legalpreneur, and what her long term goal for the business is. You’ll hear why a subscription model works so well for small business owners, why the average cost of legal support is so varied, and why rebranding is one of the biggest headaches your business will ever face. You’ll also find out how her business is growing, why she offers so much education for free, and what it is like for her to be a Latinx female in a male dominated career, plus so much more!

Key Points From This Episode:

Welcome to Andrea Sager with Legalpreneur.
Ice-breaker question: what is your favorite meal to cook and why?
Andrea’s story of building a business in college and starting her legal career.
The defining moment that sparked the start of the business she has today.
Making a million dollars in under two years after going out alone as Andrea Sager Law.
Her motivations for founding Legalpreneur with a long-term goal to sell for a billion dollars.
Why a subscription model is so effective for small business owners.
The 12-month commitment basis and why Andrea decided to introduce it.
Why the average cost of legal support is so varied.
The story of a client Andrea met three years ago and the trademark issues she faced.
Why rebranding is one of the biggest headaches business owners will ever have to face.
Who Legalpreneur’s ideal client is.
The number one way to get started: with the Legal Protection Playbook.
How a lack of knowledge and funding for legal support holds business owners back.
What the Legalpreneur membership gives you access to.
How the business is set to grow going forward.
What Andrea learned from Ramit Sethi about educating people for free and charging a premium to work with you.
Challenges associated with being Latinx and female in a male-dominated industry.
What Andrea talks about on her three podcast episodes per week.
The Beef’s upcoming rebrand.
Why John the Marketer loves reading about legal stuff.
Andrea’s gift of distilling legal content to something engaging and easy to understand.

Tweetables:

“Rebranding is one of the biggest headaches you will ever have to face as a business owner.” — Andrea Sager [0:19:33]

“Legalpreneur is not a law firm. We teach you everything you didn’t know you needed to know about the legal side of your business, and provide protection.” — Andrea Sager [0:22:04]

“We do a ton of free education because we know that, once our audience is educated and they’re ready to grow, they’re ready to get that legal protection, they’re going to come to us because they already trust us.” — Andrea Sager [0:32:33]

Links Mentioned in Today’s Episode:

Andrea Sager Law

Andrea Sager on Instagram

The Legalpreneur

The Legalpreneur Podcast

Poshmark

Ramit Sethi

Podcast Movement

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Each generation is raised in a vastly different context, and it’s important to acknowledge our differences and identify ways to ensure that everyone is supported in their evolution process. Today we are joined by Marc Joseph of babyboomer.org to discuss these intergenerational differences, as well as the diversity within each generation. Marc shares his opinion on how the adults of today can best set Generation Alpha up for success, and why he feels the generation in question is the greatest history has seen, thus far. We learn about Marc's journey as a writer and an entrepreneur, and why he feels so many small businesses fail. Tune in to hear more about the shared experiences of baby boomers, and the noble purpose Marc is fulfilling for the “lost” generation on babyboomer.org.

Key Points From This Episode:

Introducing Marc Joseph, co-founder of baby boomer.org.
Why so many small businesses fail.
The importance of identifying your weaknesses as an entrepreneur.
What inspired his first book, The Secrets of Retailing, Or: How to Beat Wal-Mart!
Marc shares his entrepreneurship and writing journey.
Why he wrote his children’s book, I Don’t Want to Turn 3.
Why he considers Generation Alpha to be the greatest generation in human history.
Why it’s important for kids to read.
Intergenerational differences.
Diversity within generations.
The shared experience baby boomers have in common.
The purpose babyboomer.org fulfills.
The percentage of wealth baby boomers hold in the US.
How the content is generated on babyboomer.org.

Tweetables:

“The greatest thing that we as adults can do is to get our kids into reading books.” — Marc Joseph [0:12:16]

“It’s necessary for us to teach children how to think. Not what to think but how to think.” — Marc Joseph [0:18:57]

“The baby boomer generation is as diverse as the one before it and the several after it.” — Marc Joseph [0:27:45]

“Baby boomers hold 50% of the wealth in the US.” — Marc Joseph [0:31:58]

Links Mentioned in Today’s Episode:

Babyboomer.org

Marc Joseph on LinkedIn

Gramps Jeffrey

The Secrets of Retailing, Or: How to Beat Wal-Mart!

I Don’t Want to Turn 3

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

The Secrets of Retailing,: Or: How to Beat Wal-Mart!

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One great, long-lasting positive impact of the global pandemic is the ever-increasing influence of podcasting in modern culture. Today on The Beef we are joined by the owners of Spark Media, Misty and Peter Phillip. The dynamic duo walk us through their backgrounds and tells us how they became business owners before discussing who Spark media is and what they do as a company. We talk about the intimacy of podcasts, consistency, and passion as podcasting essentials, the vast and winding road of podcast analytics, and what it is like being at the forefront of faith-based podcasts. We learn all about Spark Media’s service offerings, their ideal client and preferred ecosystem, and Misty’s ability to build and sustain relationships. Spark Media sets its foundation upon Biblical principles, but everyone is welcome, as they also cover many secular topics in their podcasts. We wrap up by coming to understand that the pandemic was a huge wake-up call for mental health awareness and that podcasts can be a great conduit for healing. Be sure not to miss this fun, informative, and inspirational conversation with Misty and Peter Phillip!

Key Points From This Episode:

A warm welcome to today’s guests, Misty and Peter Phillip of Spark Media.
Discussing social media as the ultimate time-waster.
Misty and Phillip’s backgrounds and how they ended up being entrepreneurs.
The intimacy of podcasts.
Spark Media: who they are as a company and what they do.
Being a frontrunner of faith-based podcasts.
Why consistency and passion are two non-negotiables for a successful podcast.
The rabbit hole of podcast analytics.
The different services found at Spark Media, from a magazine to online courses.
Spark Media’s ideal client and their preferred ecosystem.
Misty’s ability to build relationships and form partnerships.
Their Guinness World Record for the largest online podcast conference.
Differences between a faith-based network and a Christian network.
A biblical worldview as Spark Media’s foundation.
COVID as a wake-up call for mental health awareness.
Podcasting as a way of providing healing.

Tweetables:

“As a person of faith, I prayed, and I heard God say, ‘Podcast conference,’ when I asked, ‘Where does my gifting and my calling lineup in this next season?’ And I realized no one was serving Christian podcasters.” —@mistyphillip [0:09:40]

“It takes consistency. You just have to show up every week. You have to promote [your podcast], you have to tell people about it or they won’t listen.” —@mistyphillip [0:12:06]

“We just love to help people on their journey. We don’t turn people away from our conferences if they don’t believe the way that we do. I just want them to know that we’re going to start in prayer, we’re going to worship.” —@mistyphillip [0:25:02]

“I think podcasting, for us, was really great, because not only were we podcasting throughout the pandemic, we were also helping other people to get their voice and message out.” —@mistyphillip [0:26:44]

“Podcasting became the new pulpit. When people couldn’t go to church, they could still listen to a podcast.” —@mistyphillip [0:29:05]

“If you have five listeners, you don’t know how important what you do is to one of those five people. If you create a show for one person every time, you’re going to meet the needs of many, many people.” —@peterphillip [0:32:34]

Links Mentioned in Today’s Episode:

Misty Phillip on Twitter

Misty Phillip on Instagram

Misty Phillip on LinkedIn

Misty Phillip Website

Peter Phillip on Twitter

Peter Phillip on LinkedIn

By His Grace Podcast

Spark Influence Podcast

Spark Media

Podcast Movement

Guinness World Records: Largest Online Podcast Conference

Pray

NRB

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Working endless hours can be demoralizing in any situation. But when you go from working for someone else, and feeling like a cog in a machine, to becoming your own boss, it can have a life-changing impact. Today on the show we welcome Misty Hassenstab, Founder of HER Mindset Matters, a coaching program and community that empowers female real estate investors by helping them cut through the noise and take action so that they can achieve the results they deserve. Tuning in you’ll hear Misty share the details of her entrepreneurship journey, how she founded HER Mindset Matters, and why she has such a deep-seated passion for helping others. We unpack the difficult transition from working for someone else to working for yourself, how to shift your perception, and why it’s so important to develop a CEO mindset when you’re an entrepreneur. Misty also explains why she will always have a coach, the importance of finding one who shares your values, and what you can expect from her coaching program. To learn more about coaching, the CEO mindset, and being an entrepreneur, make sure you tune in today!

Key Points From This Episode:

A warm welcome to today’s guest, Misty Hassentab.
Misty shares the details of her favorite travel destination.
Learn about Misty and her husband’s entrepreneurship journey.
Misty and her husband’s background in construction.
Misty’s love of helping people and how she discovered her passion for coaching.
How Misty started HER Mindset Matters with the help of her coach.
The value of investing in an entrepreneurship coach.
How to integrate coaching with other forms of education, like college.
The CEO Mindset and why you need to learn how to implement it.
The struggle that women still face in attaining an entrepreneurial mindset.
Learn about the services that Misty and HER Mindset Matters have on offer.
Why Misty wanted to create a more intimate coaching program.
A breakdown of what you can expect from Misty’s coaching services.
The importance of a healthy money mindset and why Misty includes it in her program.
Learn how you can get in touch with Misty and follow her online.

Tweetables:

“We got sick of working for other people. Climbing the corporate ladder, working a bazillion hours, we still work a bazillion hours, but it's so different when it's for yourself.” — Misty Hassenstab [0:12:20]

“I had so many women coming to me asking me how I was building this business. And I was kind of coaching, but I didn't have a coaching program. I didn't have any of that. And I loved it. I loved helping these women.” — Misty Hassenstab [0:13:43]

“When people ask me what's the biggest struggle that you faced, or that you see your clients face, it's always the transition from working for somebody to working for yourself.” — Misty Hassenstab [0:22:02]

“We go through an eight-week program where we literally determine what type of investor you want to be. We build a business plan. We launch marketing campaigns, we talk to sellers, we're going through deal analysis. We go through everything.” — Misty Hassenstab [0:31:25]

“The client is what we create the program around. And so a lot of my coaching clients will actually go through the eight-week program, and then work one on one with me to take their business to the next level.” — Misty Hassenstab [0:36:13]

Links Mentioned in Today’s Episode:

HER Mindset Matters REI Group

HER Mindset Matters REI on Facebook

Misty Hassenstab on Facebook

Email Misty

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Holy Cow! (See what I did there?) Join the Beefy Marketing team as we discuss our recent trip to Dallas, TX to attend the podcast conference known as Podcast Movement 2022 and the future of The Beef Podcast. No, we aren’t going anywhere, but big changes are coming and this is your chance to hear it first! John The Marketer, John The Video and Andrew Brockenbush chime in on their experiences from the conference and things they took away from it, and how that influenced the way this podcast will be growing soon. This episode is everything you expect from these three, lots of laughs, some serious conversation and a few hints about the widened, nationwide search to tell the stories of entrepreneurs and small businesses. 🐂

Links Mentioned:

https://beefymarketing.com/small-business-nation/

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One of the superpowers of small business owners is often the ability to bring skills and ideas from one area of their lives into their products or services. Justin Bellamy is a great example of this and, today on the podcast, we talk to him about how he started TAC 11, a tactical gear manufacturing business, and the influence that his time in the military had on his entrepreneurial philosophy. In our chat, we get into some of the important moments in Justin's journey and the learning process we go through as new business owners. Justin talks about a lot of things related to mindset and value, as well as how how prioritizes building the right kind of relationships to facilitate growth and success. We also hear about why he loves the entrepreneurial lifestyle and the irreplaceable feeling he gets from this type of work. Towards the end of the episode, Justin shares some of the more intimate moments from his time in the military in Iraq and how a particular series of events was actually turned into a docu-drama series by National Geographic, called The Long Road Home. To hear all this from Justin and get a dose of inspiration on finding a purpose in the working world, listen in with us today!

Key Points From This Episode:

Snow versus heat; today's icebreaker question with Justin!
Justin's personal background, time in the military, and path into entrepreneurship.
The period Justin spent in car dealership and his natural affinity for sales.
Difficult lessons and tricky transitions; some of the things that Justin had to go through early in his business journey.
The value of finding the right people to help with the technical aspects when starting out.
Justin comments on some of the issues with door-to-door sales and cold calls.
The links between bad business practices and signs of personal unreliability.
How Justin started TAC 11 and his important early contacts and contracts.
The quality standards that Justin and TAC 11 require for their products.
How the products needed in the early stages gave Justin a revenue bump during COVID!
Thoughts on brick and mortar, stocking, and why Justin has gone the direct sales route.
Customization options from TAC; Justin unpacks what is available when purchasing.
Justin's experiences in Baghdad that were turned into a National Geographic series.
Some of the connections that Justin has maintained from his platoon and what these relationships mean to him.
How he struggled at first to find purpose in his post-military life before starting his business.
The proposed tag line for TAC 11 and how this ties into Justin's business mentality.

Tweetables:

“The level of success that I have been able to have so far is because of people I know feel comfortable about recommending me and the brand, because they know I don't waiver in certain areas, and they can trust that.” — Justin Bellamy [0:10:53]

“Growing as an individual has been huge to be able to maintain some of these relationships.” — Justin Bellamy [0:24:30]

“There is not a CEO or business owner out there that hasn't had a failed business.” — Justin Bellamy [0:24:48]

“If you have no integrity, you have no relationships.” — Justin Bellamy [0:35:38]

Links Mentioned in Today’s Episode:

Justin Bellamy on LinkedIn

TAC 11

TAC 11 on Instagram

Rainbow Unicorn Vodka

The Long Road Home

The Walking Dead

Martha Raddatz

The Long Road Home

Sezzle

John Kelley on Instagram

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome back to the Beef! Today’s guest has a great story, and a big impact to match. Joining us in conversation is Chris Cruise with Cruise Customs Flags. Tune in to hear why Chris has chosen to hire predominantly veterans and how working together at Cruise Customs Flags fulfills their needs. Chris lives by the motto of ‘giving a shit’ and he strives to help wherever he can. During today’s conversation, you’ll hear how this plays out in his business and get introduced to his range of products, along with some of the custom work he has done. You’ll also hear where it all started and the simple business model that Chris aims to nurture: sell more products, hire more veterans! He urges us to buy made-in-America, even if it’s not from him, and walks us through the process of ordering your own bourbon barrel flag. All this before revealing why he believes relationships are at the heart of a successful business and telling us how he goes about helping them to thrive. Thanks for joining us!

Key Points From This Episode:

Icebreaker question: would you rather live without social media or heating and cooling?
How working at Cruise Customs Flags gives veterans camaraderie and purpose.
The story of the flag they created during the pandemic to raise funds for hospitals.
The special edition pink flag they make for breast cancer awareness.
How Chris avoids bureaucracy within his business structures to promote trust.
His background in manufacturing prior to starting his own business.
The stock he has with the option to customize flags for orders.
Custom products they sell, including bourbon barrel bottle openers, small flags, bourbon and bullet pins, whiskey grills, and more!
Custom flags Chris has created to commemorate loved ones.
The price range of his flags: $75 to $1,200.
Some of the custom projects Chris has worked on for customers.
How Chris has used social media to promote his business.
Where it all started: with flags he made as gifts for his father and father-in-law.
Why Chris loves customer service and offers a personable experience to all customers.
His motto to just give a shit, help out, and do what he can.
The impact you can have when you buy products made in America.
How to go about ordering: browse online and then send Cruise Customs an email!
Why Chris has chosen not to offer certain services his competitors specialize in.
Why he believes that business consists of 80% relationships.
The Cruise Customs business model: the more they sell, the more veterans they can hire.

Tweetables:

“Veterans miss two things when they get out of the military: they miss the camaraderie they had—and we have that in the shop—and they also miss the sense of purpose.” — Chris Cruise [0:04:58]

“The guys don’t clock out for lunch because, if I need you to clock out, there’s a trust issue and we have bigger problems.” — Chris Cruise [0:07:58]

“I’m the owner and I still get excited when we get orders. We’re still small enough that I am the person that emails customers. I enjoy customer service. We’ve been on national news multiple times and I still try to get to every customer we’ve had.” — Chris Cruise [0:26:20]

Links Mentioned in Today’s Episode:

Chris Cruise on LinkedIn

Cruise Customs Flags

Cruise Customs Flags Email

Cruise Customs Flags on Instagram

Cruise Customs Flags on Facebook

Cruise Customs Flags on Twitter

Cruise Customs Flags on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

John the Marketer on TikTok

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Readjusting to life as a veteran comes with a host of practical challenges. After finding solace in learning to fly, Anthony Robinson decided to pay forward the favor to others making the transition. Thus, Fly Through It was born. Join us today as Anthony shares his vision for Fly Through It, and how it has already begun to unfold with them including taking on their very first client, a high profile veteran. Hear about the application process, and the costs involved in getting folks their pilot’s licenses, as well as the problem of funding and raising capital to service more individuals on their journey to flight. Anthony also shares the story of his wife’s uncle, who taught him to fly and left him his pool service business, and tells us why his goal for his sons is for them to supersede his own success in life. Join us today to hear all this and more from this inspiring guest.

Key Points From This Episode:

Ice breaker question: which of your life’s tasks would you hand off to someone else?
An introduction to Anthony Robinson, director at Fly Through It.
How flying planes helped Anthony to readjust to life as a veteran.
The story of how he started Fly Through it with his business partner, Nick.
Their first client, who happens to be a high profile veteran.
Plans for a fundraiser in the first weekend of November.
Their commitment to never take on a candidate they can’t fund to the finish line.
What the application process looks like and who they are trying to reach.
The cost of putting someone through the process: $7500.
Why they are seeking funding to serve more veterans seeking to explore flying.
Why Anthony’s goal is to keep working a day job to fund his hobbies.
His pool company, Southern Pool Service, and the commercial maintenance and repair they do.
The story of Anthony’s wife’s uncle who left him the business and taught him to fly.
His goal for his sons.
The fundraising raffle they are hosting to give away a $150 000 airplane.

Tweetables:

“Getting to fly airplanes gave me something to focus on, it gave me something to struggle with, something to learn. I always wanted to provide that to other veterans.” — Anthony Robinson [0:12:15]

“If aviation is your passion, and it is truly something you think will improve your life, then we want to talk to you.” — Anthony Robinson [0:19:08]

Links Mentioned in Today’s Episode:

Anthony Robinson on Email

Fly Through It on Instagram

Southern Pool Service

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome back to the Beef! Today we have the honor of speaking with Jon and Tamara Hamilton, right down the road from their store, Just Love Coffee Cafe. Don’t miss this episode, where our guests share their story of giving back to the community by serving great coffee, and much more! You’ll hear why the couple chose to buy into a franchise rather than starting a new business, and the career journeys that prepared them to build the amazing establishment they run today. Jon and Tamara share a bit about how the franchise started out as a roastery, what Jon and Tamara do differently, and why giving back is so important to them. Tune in to learn what makes Love Coffee Cafe Tomball so special, how they serve those who serve the community, and what this impressive couple have planned for the future. Thanks for joining us.

Key Points From This Episode:

An introduction to Jon and Tamara Hamilton with Just Love Coffee Cafe.
Their best-selling item: white chocolate tiramisu.
Why the story behind your product is what makes it successful.
Today’s icebreaker question: a crazy thing you have always wanted to do.
Tamara’s story of starting in the restaurant industry at 14 years old.
The story of how they decided to build a restaurant in Tomball.
Why they chose to buy into a franchise rather than opening a new restaurant.
Jon’s story of starting out in the supply industry before retiring and working at Just Love Coffee.
The landlord that made Jon and Tamara’s business possible.
What it was like to start the business as a married couple.
The hidden costs involved in starting and running a business.
How Rob Webb, who started Just Love Coffee, started roasting and serving coffee.
The waffle-based menu and how they make their Pumpkin Spice lattes with real pumpkin.
Why giving back is at the heart of Jon and Tamara’s business.
The Love Fund which invites donations that Jon and Tamara match.
What they did during Easter, distributing candy with Just Love Coffee t-shirts on.
What it was like to open during COVID.
What they have planned for the future including a restaurant for each son.
How you can support them by donating to the Love Fund.
Their operating hours and where they make time to take a break.
The plan to start a mobile coffee bar for weddings.
Discounts for first responders, military and firefighters.

Tweetables:

“You don’t realize, when you start a business, you spend so much of your own time and money that’s not factored into that equation.” — Jon Hamilton [0:17:20]

“It’s amazing to have a brand that believes so much in their franchisees, that they say ‘Okay, you can try it! If it doesn’t work, it doesn’t work, but we’ll let you try it.” — Tamara Hamilton [0:25:15]

“Serving the people that serve the community is an important part of what we do at Just Love Coffee Tomball.” — Jon Hamilton [0:59:06]

Links Mentioned in Today’s Episode:

Just Love Coffee on Email

Just Love Coffee Cafe on Instagram

Just Love Coffee Cafe on Facebook

Just Love Coffee Cafe

John the Marketer on Instagram

John the Marketer on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome to the Beef! During today’s conversation, we have the honor of speaking with Travis Rosbach. Tune in to hear the story of how he built up a long list of qualifications and experiences before starting Hydro Flask, traveling the world, and starting Tumalo Group, where he introduces other entrepreneurs to the blueprint that led to his success. Find out what he learned from studying global brands and how he used that information to successfully start and sell Hydro Flask. Travis gets candid about the struggles of finding funding, and tells us why he believes that when you act boldly, unseen forces will come to your aid. We talk about the art of business, and hear a miraculous story of an investment that came when Travis needed it most, while he introduces us to the work he does at Tumalo Group to help others find success. Don’t miss this episode!

Key Points From This Episode:

Icebreaker question: the biggest challenge you have faced.
John and Travis’s stories of loss that led him to live life to the fullest.
Travis’s long list of qualifications that are completely unrelated to what he does today.
His childhood in Salem and St Croix, before working on the Virgin Islands, working as a pilot, in screen printing, and finally starting Hydro Flask.
Experiences he had traveling the world before starting Tumalo.
His aim to educate other entrepreneurs on the blueprint he has found for success.
Principles he discovered while researching big brands.
How he has researched business since he was a child, leading to what he knows now.
The story of how his business grew to the extent that exceeded the funding he had.
Why business can be considered an art, tailored to suit every person.
The experience necessary to coach others through business.
His target client and why Travis is all about working with the correct fit.
The story of how he sold everything he had to start the business he has today.
The story of how an investor signed a check for a million dollars when he most needed it.
His belief in acting boldly before unseen forces come to your aid.
Partner relationships locally and in China in manufacturing, engineering, law, and marketing.
Travis’s experience as a commercial pilot and a marine boat captain.

Tweetables:

“I’ve found that there very much is a blueprint for success and it’s kind of convoluted, hidden, kind of archaic. We live in a capitalistic society and the capitalists have a playbook and once you tap in and you figure out that playbook, it’s not easy, but it’s attainable to have a large well-known brand that they keep putting out.” — Travis Rosbach [0:08:30]

“There’s enough clients and enough marketing companies out there that you don’t have to sacrifice your integrity for anybody.” — Travis Rosbach [0:14:15]

“Act boldly and unseen forces will come to your aid.” — Travis Rosbach [0:18:01]

Links Mentioned in Today’s Episode:

Travis Rosbach on LinkedIn

Travis Rosbach on Instagram

Hydro Flask

Tumalo Group

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome back to the Beef! Joining us in the studio today are Sam and Sharon of Kid’s Anthem. Tune in to hear their story of entrepreneurship with a heart to help moms and dads in Tomball. You’ll learn about their amazing product range at Kid’s Anthem, from clothing for babies, all the way up to tweens, toys, shoes, and even some home decor. Find out about their quality checks, how Sharon uses her background in early childhood development to curate the toy range, and which services set their store apart from others like it. We talk about events they’ve hosted at the store, the joy of building a team and watching people grow, and why Tomball is a great destination beyond their part in adding to the magic. Thanks for joining us today!

Key Points From This Episode:

Everyone agrees that the device they couldn’t live without is their cell phone.
Sharon’s story of entrepreneurship, working with kids, and motherhood prior to opening Kid’s Anthem.
Sam’s experience with college volleyball, working as a train master, and working at Olin Gas, before becoming a mom.
Why Sam applied for the role and how it has given her purpose outside of the home.
The main goal of the store: to help moms.
What they sell at Kids Anthem: clothing, toys, shoes, and some home decor.
Their target market: everyone!
The price point of their items: 30 to 150 dollars.
Why they pride themselves on their quality checks.
How Sharon uses her background in early childhood development to curate the toy range.
Their gift-wrapping service.
How often they change their ranges and where you can find them online.
Making a purchase online and choosing in-store collection with the option to gift wrap.
Back door pick-up and why that option is so helpful to parents.
Why they love to have kids and families in the store.
The staff at Kid’s Anthem, from Kate in junior high, to Carey, a single mom in merchandising.
Where to find them on Instagram and Facebook.
Events they host through the year: Santa, live bunnies or chicks for Easter, Stamped in Clay’s hand prints, a hair braid bar, and more.
Why they love to create photo opportunities within the store.
Everyone agrees that Tomball is an amazing destination beyond the boutique.

Tweetables:

“We really do pride ourselves on our quality checks. Every single item that comes through our store it gets steamed, it gets tagged, it gets looked over by at least two sets of eyes.” — Sharon [0:19:07]

“I know that children learn through play, and I want parents to purchase a toy knowing that there is something behind it, whether it’s for fine motor development or social skill development, it’s all to help them grow.” — Sharon [0:20:43]

“It’s fun to walk around Tomball, and if you stop in our store, great, but if not, there are so many amazing restaurants, bakeries, and boutiques in downtown Tomball. It’s a really cool town.” — Sam [0:41:14]

Links Mentioned in Today’s Episode:

Kid’s Anthem

Kid’s Anthem on Instagram

Kid’s Anthem on Facebook

Stamped in Clay

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

https://www.podcastawards.com/app/signup Please nominate our show under 3 categories: People's Choice, Best Male Hosted and Best Business! We'd sure appreciate it.

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An important part of what we do here at The Beef is introducing you to businesses whose services you’ll love. Today, we get acquainted with Will Patterson from Rehab Garage! Tuning in, you’ll hear the story of how Will started his first business at the tender age of 12, raising money to buy his first car and falling in love with the repair and restoration process. You’ll also learn what sparked his interest in starting his shop after his years in construction and manufacturing and what his goal has been from the beginning: to create and meet realistic expectations for people whose cars hold meaning for them! Get inspired by Will’s story of growth springing from on-the-job education before taking a page out of his book and learning to ask for help. As Will point out, it takes incredible fortitude for your business to survive the challenges that come up along the way. Thanks for tuning in!

Key Points From This Episode:

The most famous celebrity Will knows: Richard Rawlings.
Challenges that Will encountered in having his own plane to fly and having lots of friends he wanted to take along.
The first business he started, repairing sidewalks at the age of 12.
Will’s background, growing up in foster care as a teenager before entering the military.
The story of how Will purchased his first car for $500 and repaired it at the local shop.
His work in construction prior to nutrition supplies and manufacturing.
Why he got really angry watching Fast & Loud, sparking the idea for Rehab Garage.
What Will wants most out of his shop: to do something where expectations are realistic.
How the shop has grown from its inception, with plans to extend the space by double.
Why the shop is so immaculate, which Will attributes to his military background.
Why he doesn’t treat his staff like normal employees but as experts in their fields.
Why his interest in cars isn’t about them being cool, but that they hold meaning for people.
His belief that rush hour traffic is an example of how we can work together as a society.
Where his education comes from: exposure, not a college degree!
Why it's a high ticket kind of business: he has the experience, technology, and network.
The restoration piece of his job and why Will tailors his service to what people need.
Why he finds sourcing parts and supplies the most difficult parts of his job.
The emotional rollercoaster of restoring a vehicle, which he holds a client’s hands through.
Hear the story of Jay Leno’s limousine style Rolls-Royce and how he brought it to Will.
Will’s message to other business owners: let people help you!
A reminder that it takes fortitude not to give up and to find business success.
Why you’re in a far better position to build a business yourself than being given one.

Tweetables:

“I want to do something where people’s expectations are realistic. They’re told upfront: this is the real situation, this is what the real cost could be, and your car may or may not be worth doing.” — Will Patterson [0:20:50]

“If we think of one thing that everyone in the world is connected to right now, it’s their cars.” — Will Patterson [0:29:10]

“One way to become successful is by surrounding yourself with people that will help you. Don’t be afraid to ask for help and get help. Just make sure to give it back along the way somehow.” — Will Patterson [0:56:56]

Links Mentioned in Today’s Episode:

Rehab Garage

Rehab Garage on Facebook

Will Patterson on LinkedIn

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

https://www.podcastawards.com/app/signup Please nominate our show under 3 categories: People's Choice, Best Male Hosted and Best Business! We sure would appreciate it.

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Twice a year, Tomball, Texas celebrates its Germanic heritage during a special celebration called the German Festival-- and from what we can tell, nothing goes better with German culture than beer! Altstadt Brewery played a central role in one of the biannual German Festivals, and today on the show we get together with Head Brewer, Craig Rowan, and Houston Regional Manager, John Slaughter, to talk all things beer, brewing, and community. You don’t need to know a whole lot about beer to enjoy it, and many fans are often shocked to learn just how complicated the brewing process is. Our conversation today covers a bunch of different topics, from the complexity of the brewing process and the history of Altstadt to the trip to Germany that started it all. We unpack why brewing beer is more complex than wine cultivation, the process for imitating the water profile of specific towns in Europe, and why the quality of beer decreases the further it travels from where it was made. Our guests also share their views on how to market beer, why they don’t believe in smearing their competitors, and why a good beer speaks for itself. There’s nothing quite like seeing people enjoying a product that you spent years crafting, and the sense of community at German Fest makes it all the more inspiring. Tune in for a fascinating conversation on the science of beer and the passionate people behind the product!

Key Points From This Episode:

Introducing today’s guests John Slaughter and Craig Rowan from Altstadt Brewery.
An overview of the biannual German Festival in Tomball Texas.
The story behind the name Beefy Marketing.
How Craig became the Head Brewer at Altstadt Brewery.
Insight into why brewing is such a complex process.
Why Craig strives for consistency at Altstadt Brewery.
The differences between microbreweries and mass-produced brands.
Why beer is an acquired taste, and the many elements that make any brand unique.
How to use marketing in a positive way that doesn’t smear your competitors.
The role that temperature plays in the taste of beer.
How John became the Houston regional manager of Altstadt Brewery.
An overview of Altstadt Brewery and how it was founded.
The four ingredients found in beer and the infinite ways they can be combined.
How you can replicate the water profile of a town thousands of miles away.
Why beer doesn’t travel well and how pasteurization changes the taste of beer.
The beauty of beer and the wonderful community atmosphere during the German Festival.

Tweetables:

“[When] I got to Altstadt, they invested a lot of money in my education. I’m very grateful. Even the experiences of being thrown to the wolves, being allowed to fail, and really learning lessons from your failures more than anything. It's just great. A lot of that is what led me here.” — Craig Rowan [0:16:31]

“Every new thing I learned just unlocked all this other stuff that I didn't realize I didn't know, right? It's just a spiderweb of new things. Every new thing you learn just leads you to a bunch of things you're ignorant about beer.” — Craig Rowan [0:17:17]

“Beer is one of the most complex alcoholic beverages out there. It's more complex than wine.” — John Slaughter [0:17:28]

“Even if you don't know anything about beer. If you taste a beer, and it tastes good, you're gonna buy that beer, if you have the ability to buy it.” — John Slaughter [0:45:12]

“It just blows my mind. Every time I see something like this. People walking around with stuff we put so much work into. It’s worth all the strife you go through for it.” — Craig Rowan [0:46:41]

Links Mentioned in Today’s Episode:

Altstadt Brewery

Tomball German Fest

Community Bank of Texas

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

https://www.podcastawards.com/app/signup Please nominate our show under 3 categories: People's Choice, Best Male Hosted and Best Business! We sure would appreciate it.

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The atmosphere between today’s three guests is electric, and you’ll laugh as much during this episode as you’ll learn from it! Loren and Lindsey are the co-founders of Doormat DeCoir, and Alex is their marketing manager and social media ambassador (and their best friend). Did you know that there are 15 steps involved in making a Doormat DeCoir doormat? Yes, it’s hard work (especially when you invent your own process as they did!). But if you have a door, you need a doormat, so you might as well make it a high-quality, customized one while you’re at it. Tune in today to hear how Doormat DeCoir came into being, what sets the business apart from other doormat businesses, and the ups and downs that have come along with it!

Key Points From This Episode:

The guests each share their go-to karaoke songs (and John gives us a little rendition!).
Loren’s first entrepreneurial venture (in second grade) and the first business that Lindsey founded.
The story of how Doormat DeCoir came into being.
Factors that differentiate these doormats from other types of doormats.
Why making doormats is hard work.
Customize your own doormat!
Doormat DeCoir size and price ranges.
Some of the biggest orders that Doormat DeCoir has received.
Environmentally friendly practices that Doormat DeCoir has introduced into their business.
Where you can buy Doormat DeCoir products and the special they are currently running.
How you can support Doormat DeCoir and what you’ll get in return.
Why Doormat DeCoir has so many repeat customers.
Examples of phrases people request for their doormats.
Doormat DeCoir’s number one selling doormat.

Tweetables:

“What sets us apart is that we don’t paint any of our doormats.” — Alex [0:13:09]

“Doormat DeCoir went green!” — Lindsey [0:26:34]

“People learn real quick after shopping with Doormat DeCoir that it’s the perfect gift for any occasion.” — Loren [0:35:13]

Links Mentioned in Today’s Episode:

Doormat DeCoir

Doormat DeCoir on Instagram

Doormat DeCoir on Facebook

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

https://www.podcastawards.com/app/signup Please nominate our show under 3 categories: People's Choice, Best Male Hosted and Best Business! We sure would appreciate it.

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Today we're getting into the important topic of mental health and the progress made in the field of EMS and first responders around this issue. We can all use a few words of encouragement to make it through some of the tough seasons that are bound to come around from time to time! Joining the show today is Clint, a seasoned professional from different sectors in the world of first response, having worked in the fire department as well as an EMS. The idea here is to open up the dialogue about common issues that many of us face. Clint took his passion for writing and his experiences in the field and dedicated himself to a new project; what started out as a script for a feature film has transformed into a series of interviews and stories compiled into a dedicated web series. Clint talks about how this evolution happened, his hopes to still make a film once he raises enough money, and we also get to discuss the environments that many of us came up in and how these are progressing. So, to hear it all from Clint and the important and exciting strides he's making for our community, be sure to listen in!

Key Points From This Episode:

The benefits of a quick check-in with yourself and how you are feeling.
Clint's favorite meal to cook and why he loves breakfast foods!
A look back at Clint's winding path, time at the fire department, and desire for new challenges.
The rise in conversations around mental health in the last few years.
How Clint approached writing about mental health and the evolution of this into a YouTube channel!
What to expect from the documentary series and the types of stories Clint wants to tell.
Looking back on John's experience of losing a best friend to suicide.
Why conversation and communication are so important for supporting and learning.
The importance of including the dispatch departments in these conversations.
Why small words of thanks or affirmation can impact us so deeply.
A look at the funding process for Clint's project.
How to find and connect with this amazing project online!

Tweetables:

“So often I think it's easy for us to neglect our own mental health, and to forget that we need to stop and check-in on ourselves and take care of ourselves sometimes.” — John Kelley [0:01:31]

“I wanted to open up a dialogue between us, get us talking to each other. I guess being more accepting of each other's problems.” — Clint [0:10:02]

“My way of dealing with things has always been writing, so I wrote a script and it had a lot to do with mental health and EMS, and so I really wanted to make this movie.” — Clint [0:10:44]

“What I would like to do is hit a new department every week, talk to somebody new about their struggles with their mental health. I want to go everywhere, see everybody.” — Clint [0:16:46]

Links Mentioned in Today’s Episode:

Clint

Beyond the Lights Website

Beyond the Lights on YouTube

Beyond the Lights Email

John the Marketer on Instagram

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome back to The Beef! In conversation with us today we have Kyle from ProjectZero, where professional counseling meets a peer support group for veterans and first responders. During today’s discussion, we hear the story of how ProjectZero came to fruition, how it benefits those who take advantage of the services offered, and what the two different avenues of support look like. Kyle describes the different techniques used to connect the relevant people to the services they need, and explains how campfire storytelling enables veterans and first responders to open up in ways they cannot do elsewhere. We touch on vulnerability and discuss the possibility of approaching mental health from a maintenance perspective, rather than an emergency one. His approach is to always want the best for people, but never to consider them broken. Join us today to hear what that means, find out how the veteran in your life can find the mental health care they need, and learn how you can get involved. Thanks for joining us!

Key Points From This Episode:

Ice breaker question: What's your favorite scary movie?
Mental health services offered by ProjectZero to veterans and first responders.
Kyle’s career background leading up to being deployed into the military.
How meeting veterans and seeing their progress motivated him to support them.
How Texas is one of the worst states for offering mental health services.
Why they use word of mouth for professional mental health services, but market adventure-based therapy more publicly.
How campfire storytelling enables veterans and first responders to talk about things they can’t mention elsewhere.
The professional services you get access to which are totally confidential and anonymous.
The unscripted approach of just sharing stories with one another.
Why it’s so important that service providers have an understanding for veteran’s backgrounds.
How peer and professional relationships differ and why it is dangerous to blur the line.
Why it’s often the ‘straw that breaks the camel's back’ when it comes to mental health.
How they approach people wanting the best for them, but never assuming that they are broken.
What changed when Kyle heard the lesser-told stories of veterans.
Vulnerability and how a little goes a long way.
Why the emphasis on mental health can also be on staying good.
Reading, podcasts, and exercise.
The power of sustaining where you are at instead of always moving forward.
Who qualifies to be a part of ProjectZero: prior and current first responders, caregivers, and spouses if there is space available.
How to support ProjectZero: connect them to qualified counselors, donate gear and food, volunteer.
Where to find ProjectZero online.

Tweetables:

“Honestly, from my service in the military, watching people that I served with, and then meeting people along the way; that was the biggest catalyst, watching the meter move on and how they were successful, and those who are unfortunately no longer here with us. How can we make a difference in some way we know how?” — Kyle Shutic [0:12:24]

“On our professional services side, you can go talk to somebody. It’s completely anonymous, and completely confidential. It doesn’t cost you anything. You go to, on average, thirteen sessions, some one-on-one, and some group.” — Kyle Shutic [0:20:02]

Links Mentioned in Today’s Episode:

ProjectZero

ProjectZero on Instagram

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome back to The Beef! During today’s episode, we’re setting a new bar for our guests with Boe Bowen from Bowen Law Firm - pun intended. He's joining us in conversation today to tell his story, and reveal the ups and downs of working across many areas of law. Boe attributes his success to his wife having believed in him since they met as teenagers, and celebrates the team of lawyers that enable him to work on such a wide variety of cases. We touch on having difficult conversations with clients, and which areas of law are his most and least favorite to work on. You’ll hear about in-office dynamics and why hiding hiccups from the boss is never a good idea, before hearing about merch, events, and where you can find Bowen Law Firm. Objectivity is a theme of this discussion, and Boe tells the story of how he sometimes goes as far as to recommend that clients don’t move forward with their divorce. His goal is for his clients to make money, not himself, and while he may be accused of bad business for that reason, he loves the work that he does! Thanks for tuning in.

Key Points From This Episode:

Introducing today’s guest, Boe Bowen, with Bowen Law Firm.
Icebreaker question: who drives?
Dropping out of high school, joining the navy, and eventually becoming an attorney.
What his firm offers including family law, estate planning, civil litigation, and more.
The price tag and time attached to each different kind of case.
Why adoption cases are his favorite to deal with.
Why most people want to fight in a divorce case, and why objectivity is important.
Having hard conversations with clients and telling them the difficult truths.
The six lawyers in his office and what the typical process of engaging with them is.
Why hiding problems from the boss creates an even bigger problem.
Their Champions location: 14202 Champion Forest Drive and 13103 FM 1960 West, Suite 216, Houston, Texas.
How to reach them via phone on 713-574-7777 between 8am and 5pm Monday to Friday.
The areas where Boe is able to practice law in Texas and the US.
How he uses his merch with clients and beyond.
The event he is hosting at his newly renovated office, most likely on 7 May.
How long it takes to become an attorney.
Why you should definitely get involved with CERT.
The Stop the Bleed class that is offered at Bowen Law Firm for clients and visitors.
Approaching conversations where they are not the right fit.
Why it’s so important to stay objective.
How to keep up to date with all the events he hosts online.
How to listen to his radio show.

Tweetables:

“I’ve had a dream, since I started middle school, to be an attorney. I like to say, since I was knee-high to a duck.” — Boe Bowen [0:07:33]

“Who takes a high school drop out and turns him into an attorney? That shows what a strong woman can do for a man. Her belief is why I got so far.” — Boe Bowen [0:07:55]

“I’m lucky that I have a great staff. Meaning we are able to offer family law which includes divorce with or without children, my personal favorite, adoptions, and also estate planning which is the sad part of my job. And then civil litigation as well.” — Boe Bowen [0:09:51]

Links Mentioned in Today’s Episode:

Bowen Law Radio on Email

Bowen Law on Email

Bowen Law Firm

Bowen Law Firm on Twitter

Bowen Law Firm on Facebook

Bowen Law Firm on YouTube

Boe Bowen on LinkedIn

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Today on The Beef, we have the privilege of hosting Cat Corchado with Sisters in Service Podcast. A military brat and veteran herself, Cat tells the story of completing 20 years of service, only to find herself stuck for work after her return. After becoming involved with the Women's Veterans Network and meeting many women with similar experiences, she felt motivated to start her podcast, Sisters in Service, which acts as a platform for veterans to share their stories in the hope of inspiring and supporting listeners. Many women with a military background don’t identify as veterans, but Cat believes that if you’ve donned the uniform, you’ve earned your status. Tune in today to learn about her life philosophy and long-term plans, what motivates her to keep the podcast going, and how you can get involved. Thanks for joining us!

Key Points From This Episode:

Meet today’s guest, Cat Corchado, with Sisters in Service Podcast.
Cat’s background growing up as a military child, before joining the military for 20 years.
What she expected leaving the military, and how different reality was.
The story of how Cat entered the fitness industry after having left the military.
How the Women's Veterans Network led her to start her podcast, Sisters in Service.
How Sisters in Service provides a platform for women to share their stories.
The problem that Cat tackles on her podcast: Inspiring women to identify as veterans.
Why she believes that if you’ve worn the uniform, you’re a veteran.
Why you should be using Clubhouse if you aren’t yet.
The difference in social dynamics in the workplace in comparison to the military.
Why many veterans become first responders or start businesses of their own.
The philosophy of ‘always be testing’ and why Cat tries everything for 90 days.
Her long-term plan to monetize her podcast in order to do more.
How to reach your goals: One small step forward at a time.
The different mindset that people have once they have left the military.
Why Woven is not sponsoring the Podcast.
The common thread: Even though they have served, they still want to be of service.
Where to find Cat Corchado and Sisters in Service on social media.
The satisfaction of receiving positive listener feedback.
How you can help by sharing the podcast with a veteran you know.
Why unscripted is always better when it comes to hosting a podcast.

Tweetables:

“The military makes you think that when you retire, to use a sports analogy, a first drawn draft pick. Everyone’s going to be throwing money at you, contracts at you; I left thinking there would be music and balloons and confetti, and there was nothing.” — Cat Corchado [0:07:46]

"After service, no one wants to hear anything you have to say about it, because no one understands. Sisters in Service is a platform that gives women a chance to say ‘This happened, and this is how I got through it’, because there might be other women listening and struggling, and thinking they're the only ones when they're not." — Cat Corchado [0:12:10]

"As veterans, if we don't help each other, no one's going to help us. So, we have to give each other that help, that leg up, that hand up. That’s my story and I’m sticking to it!” — Cat Corchado [0:12:52]

Links Mentioned in Today’s Episode:

Clubhouse

Cat Corchado on Instagram

Cat Corchado on Facebook

Cat Corchado on LinkedIn

Women Veterans Network

Sisters in Service

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Today on The Beef, John's got quite the job on his hands as his two bosses join him in the studio for a chat! Tomball Fire Department's own Fire Chief Joe Sykora and Assistant Chief Jeff Cook hang out with John and tell all about what it's like being some of Tomball's respected first-responders. All three of these amazing fellas have lots of experience in this field and talk about the benefits of working for the fire department (aside from putting out fires!), the love that they all have for Tomball as a city, and the importance of enforcing the rules. They share a heart-to-heart about how working together so closely helps build that sense of camaraderie that's less like working as friends, and more like working as family. For an amazing episode all about Tomball, first-responders, and everyone's comfort TV shows, be sure to listen in!

Key Points from This Episode:

Our icebreaker question: What is everyone's favorite TV show?
How John, Joe, and Jeff got into the firefighting profession.
Why John likes the personal feel that comes with working with the Tomball Fire Department, and how everyone knowing each other is a huge perk in small towns like Tomball.
How the Tomball Fire Department evolved from a volunteer fire department founded in 1934 to the incredible station that it is today.
The importance of rule enforcement in keeping people safe; explaining why the rules are necessary helps people understand their need.
How the fire department stayed afloat during COVID-19.
The meaning of "Hometown With A Heart", and how the Tomball Fire Department exhibits that trademark southern hospitality.
Tomball Fire Department is hiring! Go to their website to find out benefits and licensing dates.
The feeling that sets Tomball apart from other cities: family.

Links mentioned in Today's Episode:

Tomball Fire Department

Tomball Fire Department on Facebook

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome to a very special episode of The Beef, where we have the entire team from 9Round Tomball in the studio with us today! Join us as we speak with Charlie Mulder and his kids, Mason and Bailey. Tune in to hear their story, starting with a word of wisdom from Charlie, when it comes to workouts, choose somewhere that’s going to kick your ass! You’ll hear how Charlie first discovered 9Round, and Bailey and Mason share their fitness stories, before telling us about their team dynamic, and discussing the power of cultivating healthy habits. You’ll learn what they offer that goes beyond training, and why their approach is to create a relationship-based facility that is high on accountability. We talk about motivation, learn how the gym is structured, and find out how to up-skill yourself using their resources from the comfort of your home. Thanks for tuning in!

Key Points From This Episode:

An introduction to today’s episode which features the entire team from 9Round Tomball.
Meet Charlie, Mason, and Bailey Mulder, the family that runs 9Round Tomball.
The biggest thing Charlie wants people to know: you should go somewhere that’s gonna kick your ass!
Icebreaker question: your favorite item that you bought this year.
A word about our sponsor, the Community Bank of Texas.
How Charlie first discovered 9Round and Bailey and Mason’s fitness stories.
What the work dynamic is like between the three of them.
The difference that losing a small amount of weight can make.
Health, habits, and choosing which diet works for you according to your goals.
What they offer beyond training: an online portal with a nutrition program and accountability.
Why their facility is relationship-based rather than in and out.
How they keep it lively by changing up the workout every day.
Why Charlie and Mason do full body workouts.
The videos available on the website and app to teach you to work out from home.
What motivates Bailey to work out: her mental health.
The relationship between exercise and mental health.
Charlie’s motivation to begin exercising more after Bailey went to college.
Mason’s reason for exercising and the social element.
How the color zones work in the gym.
How to join the gym, buy merch, and follow them on all the social media channels.
Why the gym is more woman dominant and what men like about it.
Where they are located and how to find them online.

Tweetables:

“That’s my biggest thing I want listeners to know: go somewhere that’s gonna kick your ass, because if you’re not, then what are you doing?” — Charlie Mulder [0:05:13]

“We have an online portal system that allows you to get onto a nutrition program, and the nutrition program has daily meal plans. The other thing we provide beyond nutrition is accountability.” — Charlie Mulder [0:22:48]

“We’re trying to build a community rather than just your average, ‘go to the gym, lift weights, feel uncomfortable.’ We definitely advocate for more of a relationship than just a quick in and out.” — Bailey Mulder [0:25:48]

Links Mentioned in Today’s Episode:

9Round

9Round on Instagram

9Round on Facebook

9Round on YouTube

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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On this very special episode of The Beef, Kelly tells us all about what the Tomball Economic Development Corporation has planned for 2022 after the success of 2021, why she and TEDC advocate for small businesses to relocate to Tomball and the benefits of moving here, and a few hints at some amazing projects to come!

She shares some personal stories about where she grew up, how a lack of planning and development affected her hometown, and why she decided to star in a career such as economic development. If you have never heard of an Economic Development Corporation, this episode is for you!

Key Points From This Episode:

• Hear why Kelly and John both agree about mid-day being the best part of the day.

• Hear about life in Riverside, California, where Kelly was born.

• Kelly talks about the growth of her hometown and the lack of preparedness for the area.

• Kelly talks about playing SimCity as a child and how it relates to the jobs she has had.

• John talks about his love for the area, where he has lived recently, and how his family relocated in the past year to The City of Tomball.

• John mentions how well Tomball has handled the unprecedented growth it has encountered recently.

• Kelly talks about how shocked people are that she wound up in a small town in Texas.

• John discusses how a few people have moved from California to Tomball, TX in the past few years.

• Kelly discusses her background in planning and how much she loves her job at the Tomball EDC.

• John and Kelly discuss the inner workings of municipalities, how long projects take and the importance of every department within a city.

• John talks about the importance of talking to local groups like an EDC or Chamber of Commerce when moving a business into a city.

• Kelly explains exactly what the EDC is and why it is so important.

• Kelly mentions some of the things Tomball and EDC does to incentivize new businesses.

• Kelly mentions some of the large projects that have been worked on in the past, and a few coming in the future.

• Kelly teaches us about the 1979 Economic Development Act and how cities are taking advantage (in a good way) of the opportunity this created.

• Kelly and John talk about the Technology & Business Park and how it is almost completely full.

• Kelly tells us how to support the Tomball EDC.

• Kelly talks about the upgrades coming for the old part of Tomball.

• Kelly mentions some of the grants available to businesses in the Tomball area.

• Kelly shares final thoughts about the EDC and what she wants us to know.

Tweetables:

"Hands down, I would say it's making our communities awesome. It really is. It's trying to improve the quality of life for the communities and the people that live there and work there and spend money there, and the basis of it essentially is bringing in employers." - Kelly [0:17:21]

"I tell people that I've got the best job in Tomball. Because I feel like I really do. " - Kelly [0:19:55]

"We try really hard to to make sure that the projects that we work on are in line with our strategic work plan and in line with the council's comprehensive plan and their strategic plan." - Kelly [0:22:15]

"Let's see what we can do if we plan for growth happening for us. And that's, I think, what we were able to do with the comprehensive plan in 09', which was our first comp plan and that whole process was phenomenal. I mean, that was where the farmers market idea really was born." - Kelly [0:22:55]

Links Mentioned in Today’s Episode:

Tomball Economic Development Corporation on Facebook

Tomball Economic Development Corp. on Instagram

Tomball Economic Development Corp on LinkedIn

Tomball Farmers Market

John Kelley on Instagram

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome to a brand new episode of The Beef! Joining us today is Michael Ford with Campfield’s Creole Kitchen. Tune in to hear the story of how Michael drove all the way to The Beef’s HQ to serve his incredible Boudin Balls to Andrew before we dive into Michael’s career history leading up to starting his own business. These balls were the beginning of his business, before he introduced crawfish to the menu. Hear the story of how he got started, and what motivated him to take the leap and leave his full time job to pursue his passion, before achieving some unexpected success. Find out what’s on the menu, get some recipe tips from a master in his trade, hear the story of how his passion-driven business grew from a hobby to a full time job, and find out how you can get involved!

Key Points From This Episode:

The story of how Michael drove all the way to the Beef’s HQ with Boudin Balls for Andrew.
Michael’s career history leading up to working in Campfield’s Creole Kitchen.
How John ended up as a full-time paid fireman.
A word about our sponsor: Community Bank of Texas.
How he made Boudin Balls as a hobby, before getting started with crawfish.
How he found happiness quitting his full time job and starting his own food business.
Why both John and Michael find their respective passions so rewarding.
What it feels like to receive positive feedback from folks.
Why being raised in Louisiana was his formal training.
Why he likes to check out other Creole restaurants to compare his food to theirs.
How good crawfish has been seasoned before it is removed from the pot.
The story of how he met his wife who is from Texas before moving there himself.
Where his business name comes from: his brother who passed away from cancer.
Drivers in Louisiana, Texas, and Florida.
What’s on the menu at Campfield’s Creole Kitchen.
How to get in contact with Campfield’s Creole Kitchen on social media and via email.
How to reach Campfield’s Creole Kitchen on +504 407 1760.
Average price points for his products and what his preparation process looks like.
Why he is considering introducing a spicy chicken sandwich to his menu.
A tip: season your chicken the night before you cook it, and don’t put okra in gumbo.
How to support their business without spending any money.

Tweetables:

“I would wake up to go to work, I wasn’t happy. While I’m at work, ten, eleven hours a day, I’m thinking about food, what can I do to make that better.” — Michael Ford [0:11:39]

“My formal training was as a kid, knowing how it’s supposed to taste. My grandmother’s cooking, all the women in my family. If I don’t get it to taste like this, it ain’t good.” — Michael Ford [0:19:56]

“I’m cooking authentic, cajun, Creole food. Louisiana style cooking where you’ll find your crawfish etouffee, jambalaya, fried fish, pastas, red beans and rice, fried fish, whatever you want! Boudin balls, that’s a big hit.” — Michael Ford [0:35:26]

Links Mentioned in Today’s Episode:

Campfield’s Creole Kitchen Email

Campfield’s Creole Kitchen on Instagram

Campfield’s Creole Kitchen on Facebook

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

View Details

Many of us have postponed financial planning, or are still postponing it, for one reason or another. And sometimes those reasons can be emotional rather than rational. Whether you’re determined to pay off your home as soon as possible or need to get out of student debt, financial advisors should meet you where you’re at and take your goals into account. Today on the show we get together with Lance Elrod, co-owner of Next Step Divorce Solutions, as well as Next Step Financial Transitions, which he founded with his wife just over a year ago. We are also joined by co-host John Fritzsching, of the Business Growth Hacks Podcast, to talk with Lance about how he founded his business and some of the amazing ways he is serving his core customer base. In our discussion, Lance shares what he’s learned as a financial planner, why it’s never too early to look at your financial goals, and why everyone’s ideal financial plan is unique. We also delve into how newlyweds can benefit from financial planning and why divorce proceedings shouldn’t leave financial ruin in its wake. If you’re interested in financial advice and are looking for a way to get started, then today’s episode is for you!

Key Points From This Episode:

An introduction to today’s guest, Lance Elrod along with our co-host for today’s episode, John Fritzsching.
Hear Lance’s responses to our ice breaker questions, including an extensive discussion on ice cream flavors and pizza toppings.
How CommunityBank of Texas is supporting small business owners.
An overview of Lance’s life and education and the role that the 2008 financial crisis played in his career.
How Lance and his wife decided to start Next Step Financial Transitions together.
The value of having a financial planner early in your career.
Lance and his wife’s approach to financial planning, and why every person’s ideal plan is unique.
Why Next Step Financial Transitions doesn’t work on commissions.
How their business uses a monthly financial planning fee.
How Lance does his planning based on what the client needs.
The role that financial planning plays when you’re recently married.
Why you’re never too young to get a financial roadmap.
An overview of the money mind exercise that Lance does with all his clients.
What drove Lance to start a business with his wife.
The role that a deacon at Lance's church played in his decision to start a business.
Some of the work Lance and his wife have done in helping their clients during divorce proceedings with their business Next Step Divorce Solutions.
Why a divorce shouldn’t be a financially devastating process.
Some of the steps you can take to make more rational decisions during divorce proceedings.

Tweetables:

“When we think about financial planning, we want to look at stuff comprehensively. So we're both certified financial planners, my wife and I, which means we don't think of financial planning as a cookie-cutter process. We also don't think of it just as investment management.” — Lance Elrod [0:18:02]

“We chose to kind of marry the assets under management and the flat fee. So that our clients know they are getting financial planning first and foremost.” — Lance Elrod [0:23:54]

Links Mentioned in Today’s Episode:

Next Step Financial Transitions

Next Step Divorce Solutions

Next Step Financial Transitions on Facebook

Next Step Financial Transitions on Instagram

Next Step Financial Transitions on YouTube

Lance Elrod on LinkedIn

Business Growth Hacks Podcast

Community Bank of Texas

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

View Details

Today on The Beef, we're joined by entrepreneur, speaker, and former professional athlete, Adam Bragg. Adam co-founded not one, but two innovative startup companies that are disrupting the healthcare and education industries. In this episode, he shares the astute observations out of which Quickr and Experience Communities were conceived and the goals of each of these groundbreaking startups! We learn how Quickr is putting the power back into the hands of patients, connecting them with their health records, and ensuring personalized care, while Experience Communities aims to bring the physical infrastructure of on-campus learning to online learning. To be the first to hear about the future of both education and healthcare, tune in today!

Key Points From This Episode:

The importance of storyline in marketing.
Adam Bragg describes the functions of his startups, Quickr and Experience Communities.
The pros and cons of online learning.
The aim of Experience Communities to bring the physical infrastructure of on-campus learning to online learning.
Adam poses online learning as an entirely different medium.
How Adam and his co-founders identified the online learning system as a problem to solve.
The learning resources available outside of the college system.
Why college dropout rates are increasing.
The exorbitant cost of a college education.
The goal of Quickr to disrupt the healthcare system and connect people directly with their health records.
The benefits of Quickr, including the potential for personalized healthcare.
How to personally access and support Adam’s Quickr and Experience Communities.
The structure and engaging features of the Quickr app.
How Adam’s professional pole vaulting experience translates into his life as an entrepreneur.

Tweetables:

“Online learning is the future, it makes learning accessible, but it’s not fun.” — Adam Bragg [0:06:46]

“Give it 10 years and there are going to be massive benefits that get showcased to being able to learn online. It’s a different medium.” — Adam Bragg [0:10:47]

“Fundamentally, your health story is your life story.” — Adam Bragg [0:21:57]

“The availability of health information, the transparency, all of that unlocks this next generation of care that is ultimately going to benefit the patient.” — Adam Bragg [0:28:55]

“We’re in a world now where personalization and feeling like your voice is heard is so important.” — Adam Bragg [0:32:15]

Links Mentioned in Today’s Episode:

Adam Bragg

Adam Bragg on LinkedIn

Adam Bragg on Instagram

Quickr

Experience Communities

Draper Venture Network

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

CommunityBank of Texas

View Details

Welcome back to the Beef! We’ve got a full house today with Jacob, Chris, and Dylan from Überrito joining us in conversation. Überrito is a burrito shop with a new franchise coming up in Huntsville and today you’ll hear the story of how Dylan uprooted his life to become Jacob’s business partner in their franchise of Überrito, and why they are so passionate about the brand. Learn about their backgrounds in the restaurant industry, and what motivated them to move forward into a space where there was a payout for them, rather than building someone else’s business. Chris shares the story of how he met Jacob and Dylan, and reveals the character traits he noticed that caused him to trust them and invest in their ideas. You’ll hear about the best items on the menu and the amazing variety they have on offer, as well as where to find their locations and what they plan to do next. Tune in to hear from this inspiring team today!

Key Points From This Episode:

Meet today’s guests, Jacob, Chris and Dylan from Überrito.
Today’s ice-breaker question: what would you do with an extra hour in your day?
A word of thanks to the Community Bank of Texas.
The story of how Jacob and Dylan started their business partnership and decided to open Überrito in Huntsville.
The amazing variety offered at Überrito which is difficult to find elsewhere.
Why the people behind Überrito are as important as the brand itself.
How having investment as a franchisee sets your business apart.
Dylan’s background working as a GM in food before going into partnership with Jacob.
The story of how Dylan changed his plans to go into business with Jacob, with his wife’s buy-in.
How Chris met Jacob and Dylan and why he has chosen to trust them.
Our favorite items on the menu, including seafood, guacamole, and plant-based options.
The freshly fried Mexican donuts they are focusing on.
The margaritas they are serving and why they are the best.
Rice and bean options at Überrito.
Where you can find Überrito on social media and in Huntsville.
The food truck they are in the process of licensing.
Why they are excited to build a relationship with the school and the university.
The rewards program they offer at Überrito Huntsville.
Other locations they are looking at expanding to: more of Houston!
Thanks to our listeners for supporting local businesses.

Tweetables:

“I have been working in the restaurant industry since I was sixteen years old, until I realized I had been busting my ass for all these other companies, they’d get acquired and sold and we’d get a payout. I thought, ‘If I’m going to work hard, I want there to be a payout for me!’” — Jacob [0:07:15]

“We’ve got cilantro lime rice, we’ve got cauliflower rice for those who want the healthier option, freshly made black beans, pinto beans, refried beans, so many options.” — Jacob [0:28:50]

Links Mentioned in Today’s Episode:

Uberrito Huntsville

Uberrito

Uberrito on Facebook

Uberrito on Instagram

Uberrito on Twitter

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

View Details

Welcome to another episode of The Beef! With us today, we have Chris Gulitti from Torque Tools. A fast-growing business with the customer service ethic of a mom and pop shop, Torque Tools caters to a huge variety of industrial businesses in Texas and beyond. During our conversation with Chris, he reveals the nuts and bolts of the day-to-day operations of the business, where he offers sales, service, rental, calibration, tool repair, and more. Hear what sets Torque Tools apart and the story of how it has grown into a flourishing business, thriving through the pandemic and building a strong team of employees with amazing buy-in to the business. For all this and so much more, make sure not to miss our discussion with Chris Gulitti from Torque Tools!

Key Points From This Episode:

An icebreaker question for Chris Gulitti: what’s the grossest thing he’s ever eaten?
Chris tells us a bit about himself and his business, Torque Tools.
Distribution points and locations that Torque Tools operates out of.
How Chris constantly engages in business from his home office with his wife.
The story of how his wife left a very good position to be a salesman in his business.
Why the pandemic led to really good sales for plastic.
The coolest thing Chris has seen his products used in: Hoover Dam.
Why his industry is so unique.
What Torque Tools offers: sales, service, rental, calibration, tool repair, and more!
How customer service sets Torque Tools apart from other businesses.
Why Chris believes you have to have buy-in from your employees.
How you can get involved by recommending Torque Tools to anyone who might need them.
How to support them by liking and sharing their content on social media.

Tweetables:

“You gotta give it 100 percent effort. If you give it half effort, you’re going to get half a result.” — Chris Gulitti [0:10:42]

“It’s a unique business to be in. You’re never doing the same thing every day. I’ve climbed wind towers in the morning and been on a railroad in the afternoon.” — Chris Gulitti [0:17:25]

Links Mentioned in Today’s Episode:

Torque Tools

Torque Tools Phone Number

Torque Tools on LinkedIn

Torque Tools on Facebook

Chris Gulitti on LinkedIn

John the Marketer on Instagram

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

View Details

Out of all the states in America, Texas is ranked second last in terms of access to care for mental health struggles. Paige Butler and the other inspirational people who make up the Mosaics of Mercy community, are determined to help as many people in the state as they can to navigate mental health and addiction recovery. In today’s episode Paige shares how her daughter’s struggles with mental health and addiction have impacted her own life, and how this experience led her to co-found the organization. We discuss the methods used by Mosaics of Mercy to help the people they serve, and the big project that they are currently working on. Mental health and addiction are heavily stigmatized by society, and this makes getting help a major challenge, but because of people like Paige, so many lives are being saved.

Key Points From This Episode:

Paige’s dream travel destination.
The journey that led Paige to co-found Mosaics of Mercy.
How the COVID-19 pandemic has impacted mental health.
Paige shares the mission of Mosaics of Mercy.
The support program of which Paige is a member.
Paige’s message of hope to everyone who is affected by mental health issues and addiction.
Where Texas is ranked in terms of access to care for mental health.
Challenges of acquiring funding as an organization focused on mental health.
Grandmothers Raising Grandchildren; the support group that Paige runs.
How listeners can support Mosaics of Mercy.
An upcoming project that Mosaics of Mercy has in the pipeline.
Meaning behind Mosaics of Mercy’s theme for the year; For the One.
The extent of Mosaics of Mercy’s reach.

Tweetables:

“It was so healing to us to gather together and talk about our journeys.” — Paige Butler [0:07:01]

“We help families navigate mental health and addiction recovery.” — Paige Butler [0:10:47]

“Everyone has a story and everyone has a different part of hope in the journey.” — Paige Butler [0:15:46]

“It’s hard to be a non-profit for mental health. People don’t like to talk about it. People don’t even like to support it financially for the most part.” — Paige Butler [0:18:00]

Links Mentioned in Today’s Episode:

Mosaics of Mercy

Mosaics of Mercy on Facebook

Mosaics of Mercy on Instagram

Mosaics of Mercy Phone Number: (346) 703-0051

Mosaics of Mercy Email Address

Hope Pieced Together

CommunityBank of Texas

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

View Details

Thanks for tuning in to another episode of the Beef! Joining us in conversation today is Beverly Welch from The Arbor Gate. Tune in to hear the story of how she has built her business as an alternative to the big box nursery shops in Texas, with a focus on educating her customers to build and care for their own gardens. Prior to the pandemic, The Arbor Gate offered complimentary classes that even the most masterful gardeners could learn from. Today, their education of clients looks quite different, taking the form of thorough in person conversations and guidance. The Arbor Gate is truly a Mom and Pop Shop, and you’ll hear about the products that set customers up for success at home. Much like the Beef, The Arbor Gate aims to be a resource first, with their sales coming second, and they are certainly reaping the rewards. Tune in to hear more about Beverly and her husband’s business model and how you can get involved today.

Key Points From This Episode:

• An introduction to today’s guest, Beverly, with the Arbor Gate.

• Ice-breaker question: the habit at work you are trying to break.

• The story of how the Arbor Gate started.

• What the Arbor Gate offers that’s different from big box stores: education.

• The educational classes they offered before the pandemic.

• Why it’s so important to offer local products: these plants are acclimated to the area.

• The art element of what is offered by the Arbor Gate to personalize your garden.

• What is stocked at the gift shop on their property for interior and outdoor decor.

• The surge that has helped them to get through a really difficult time.

• How Beverly’s in-person consultations make a big difference to how she does business.

• Educational classes that were appropriate even for master gardeners.

• Why Beverly’s business is truly a ‘Mom and Pop Shop’.

• The best way to support the Arbor Gate: shop, visit the website, subscribe to their newsletter, read the blog, and follow them on social media.

• Their incredible blog which includes writing by horticulturist Greg Grant.

• Why they make their own food, soil and compost.

• The Completely Easy Method that can be ordered on the website.

• Being a resource first and how that ties into the principles of the Beef.

Tweetables:

“First and foremost, education. We want our customers to be well educated on the climate, what to plant, where to plant, when to plant. That’s really important.” — Beverly Welch [0:10:16]

“We offer celebrity service to every single one of our clients. We want them to have a great experience.” — Beverly Welch [0:10:54]

“We have an incredible blog. We have people such as Greg Grant who is a well-known horticulturist in Texas. His story is amazing. He’s an incredible writer. It’s like he’s sitting here, talking to you, not elevated out of reach for the common person.” — Beverly Welch [0:22:02]

Links Mentioned in Today’s Episode:

The Arbor Gate

The Arbor Gate on Instagram

The Arbor Gate on Twitter

The Arbor Gate on Facebook

John Kelley on Instagram

John Kelley on TikTok

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

View Details

Welcome back to The Beef! In conversation with us today is Troy Garza, from 209th Design and Muse 301. Tune in to hear the story of how he started painting at the age of 39, worked for his father’s company for nine years, and why he believes you have to do a lot of different jobs to realize what you don’t want to do. You’ll learn the difference between custom products and customizable products, and hear what custom means to Troy. We try to describe the experience of visiting the shop, to no avail, but we come closest by comparing it to Pinterest in real life. Troy shares the ins and outs of his daily work schedule, tells us how he goes about organizing parties in his space, and reveals why he has chosen to accept payment plans based on a handshake deal. Join us today to hear all this and more.

Key Points From This Episode:

• Why Troy would rather have a ponytail for the rest of his life than a mullet.

• The story of how Troy started painting at the age of 39.

• How Troy worked for his father’s company for nine years.

• Why you have to do a lot of jobs to realize what you don’t want to do.

• The story of how he started his current business, continuing his mother’s legacy in furniture.

• What his detailed approach involves and how he learns from his clients.

• The difference between custom products and customizable products.

• What custom means to Troy, and how it is a unique piece of art, no matter what it is.

• Why you can’t sell the experience of going into the shop, and why it is like real life Pinterest.

• The average turnaround time and how it depends on what else is coming in.

• How Troy can customize a party for you at his venue.

• The repairs that Troy does when people bring in broken furniture and why it takes longer.

• Why they have chosen to accept payment plans based on a handshake deal.

• His focus on building good relationships with clients and priority for peace.

• The in-depth conversations that occur when you customize furniture.

• How detailed the work is that he does on each piece.

• An introduction to Muse 301, their recently opened shop.

• Why each person in his shop has a philosophy behind what they are doing.

• How artists need to pick up other artists!

Tweetables:

“I didn’t start painting until I was 39, and I’m 47 now, so basically when I started off all I had was one goal, this entrepreneurial spirit.” — Troy Garza [0:05:42]

“To me, for something to be custom, means that it’s a unique piece of art, no matter what it is, if you’re delivering a show, and it’s like turning this table and you realize that it’s going to make the show better, that is like living art and that is what we specialize in.” — Troy Garza [0:15:19]

“Sometimes it’s not about the money, it’s about the customers and the clients coming in and then being able to tell us the history of certain things.” — Troy Garza [0:28:25]

Links Mentioned in Today’s Episode:

209th Designs

209th Designs on Facebook

209th Designs on Instagram

John the Marketer on Instagram

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

View Details

It's no secret that stress and environmental factors can make you sick, but how many of us are actively using our food as medicine? Our guest today is Stacey Williams of Kingdom Kitchen Meal Plans, and her mission is to help us heal ourselves through clean, unprocessed eating. In this inspiring conversation Stacey gets honest and vulnerable about her very difficult journey with hyperthyroidism, and how it led her to start a business that advocates for the healing power of food. From a childhood of markets and delicious meals in the Caribbean with her grandma, to following her spot-on instincts at culinary school, she takes us on a vivid journey that includes her discovery of fasting and the huge physical, spiritual and mental benefits that accompany giving your system a reset. You'll hear how, through the path she's walked, Stacey found her unique voice in an otherwise saturated meal-plan market, all while maintaining a healthy work-life balance. Finally, learn how you can get in on her exclusive offerings that work with the natural rhythms of our yearly calendar, all without breaking the bank! This is one fascinating conversation you don't want to miss!

Key Points From This Episode:

We kick off with Stacey's favorite breakfast, and why Canadian bacon is special to her.
How growing up in the Caribbean with her grandmother fostered a love of good food.
Some stories of her solid instincts in culinary school.
Stacey shares her harrowing journey with hyperthyroidism.
Discovering clean, unprocessed fasting; how the Daniel Fast works.
Hear about the spiritual aspects of how fasting clears out noise and distraction.
How Stacey found her unique voice in the saturated meal-plan market.
Some common difficulties when starting out, plus the foods Stacey won't work with.
How the hugely under-addressed problem of hyperthyroidism sparked her business.
Cooking clean, healthy food where everything is about balance.
How our food can make us sick and it can also heal us.
How and when you can take part in Stacey's offerings.
Some parting words of hard-won advice.

Tweetables:

“The Daniel Fast is really going back to basics. It's clean food. You season your food with herbs, you season your food with just natural stuff. You don't have any processed food.” — Stacey Williams [0:17:00]

“It's fasting, so it's spiritual. You're really just clearing out noise, you're clearing out distractions. It's really not about the food.” — Stacey Williams [0:18:26]

“Food is big. Food can make you sick, and it can also heal you.” — Stacey Williams [0:26:28]

“Adults have so much going on. Any and everything can stress you out, and it's good to detox from that.” — Stacey Williams [0:33:16]

Links Mentioned in Today’s Episode:

Stacey Williams on LinkedIn

Kingdom Kitchen on LinkedIn

The Daniel Fast

Macros Diet Plan

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome back to The Beef! During today’s conversation, we speak with Shawn Anthony, the host and founder of School’s Over... Now What? Join us as he shares the story of growing up in North Carolina and discovering the world of podcasts before starting his own. You’ll also hear how his business goes far beyond just podcasting to help businesses to put themselves on the map, and why Shawn loves the medium that creating podcasts offers all business owners. School’s Over... Now What? focuses on the question of what to do once your education has come to an end; we touch on the barriers to building a career, and how many people shift gears more than once while building their professional lives. Shawn shares insights from his own business journey and offers advice to listeners looking to embark on something similar, especially in the podcasting space. Tune in today to hear more!

Key Points From This Episode:

An introduction to today’s guest, Shawn Anthony, and his podcast on Clubhouse: School’s Over... Now What?
Who he would invite on his first late night talk show: Kevin Hart.
Shawn tells the story of how he grew up in North Carolina
How he stumbled on podcasting and started his own podcast, School’s Over... Now What?
What his business covers beyond podcasting to help businesses put themselves on the map.
The cross-collaboration that goes on in podcasting and makes him love it.
What the podcast focuses on: the question of what you’re going to do when you leave school.
The importance of cultivating your audience, whether small or large.
Guest highlights that Shawn has had on the podcast.
His top tip for finding sponsorship: be your own first sponsor!
Why it is valuable to know your audience and what they are interested in hearing.
How money follows impact and you should ask yourself about the impact you are making.
Why you should ask yourself what you are passionate enough about to remain consistent.
His final word of advice: get out there, dream it, and do it!

Tweetables:

“I realized that I could reach certain people they could never reach. They didn’t look like me but I wanted their expertise.” — Shawn Anthony [0:06:18]

“I think what attracted me to podcasting was that to this day, it was a playing field that was underutilized.” — Shawn Anthony [0:07:11]

“Every stage you get on is an opportunity. Somebody’s curated something, whether it’s five listeners, ten listeners, or ten thousand. What you’re doing is curating a community that’s listening to your show. The beauty of podcasting is the cross-collaboration.” — Shawn Anthony [0:10:34]

Links Mentioned in Today’s Episode:

School’s Over... Now What? Podcast

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome back to another episode of the Beef! Today we welcome Pierre Benitez, a medic who started Mighty Medic Handyman and Carpentry, where he dedicates 5% of his sales to mental health. Tune in to hear how Pierre started his business as a handyman and how he applies the same principles to his work on the ambulance and in the home. He tells us why he would never leave being a paramedic, even if his business skyrockets, and we touch on some meaningful ways to support small businesses without spending money. In conclusion, we talk about TikTok, Facebook, and Instagram, and how each one offers unique value to the businesses that use it. John shares the story of how he was once a TikTok naysayer, and how he now benefits from it for his own business as John the Marketer. Join us to hear all this and more!

Key Points From This Episode:

An introduction to today’s guest, Pierre Benitez.
Why he would rather be the funniest person in the room than the smartest.
How he started his career as a musician on Carnival Cruise Lines before entering the medical field in Crosby, Texas.
The story of where the Mighty Medic came from and how he settled on a name for it.
How the Mighty Medic allows Pierre to switch off from medicine and trauma.
Why he has chosen to dedicate 5% of all his sales to mental health.
The story of how John's aunt knocked on his door to tell him his mother wasn’t breathing.
Why he would never leave being a paramedic, even if his business skyrockets.
How the same principle as being there in your time of need is applied to Mighty Medic and his work on the ambulance.
Ways to support small businesses without spending money.
The resources available on the Mighty Medic’s Facebook page which make it easy to engage.
Why TikTok is a useful resource for educating and entertaining your audience.
How John the Marketer started as a naysayer, but now benefits from TikTok.
Why you should put 100% of your personality into your marketing.
How truly connecting with your audience launches you even further.
Why Instagram is so important and how everyone has their own niche.
What each platform provides for businesses.
How to best support Mighty Medic.
How Pierre feels about the future and what’s next for Mighty Medic.

Tweetables:

“5% of all my sales goes towards mental health. That means so much to me. Because that’s one of the most under-served things an EMS requires.” — Pierre Benitez [0:23:43]

“This podcast is about personal stories, so there’s nothing wrong with going on that tangent, talking about it, and it all ties back in because Mighty Medic helps mental health!” — John Kelley [0:30:39]

“I’ll probably never stop being a paramedic. Even if this thing blows up into a crazy huge company, I will probably still work on the ambulance.” — Pierre Benitez [0:31:45]

Links Mentioned in Today’s Episode:

Pierre Benitez on LinkedIn

Mighty Medic on Facebook

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Thanks for joining us for another episode of the Beef. In conversation today is Ron Hoyle, with Klein Integrated Wealth Management. During today’s episode, you’ll hear Ron’s story of growing up in a small town and working in the military and the steel mill before starting his journey of entrepreneurship. Klein Integrated Wealth Management is made up of a team that’s not just in it for the money. We ask Ron what he’s motivated by and he tells us why he has a heart for those who are just starting out, before sharing with us that his business model is based on building relationships with his clients. Ron delves into his process with clients from the initial conversation all the way to how they tailor each service to the client’s specific needs. He focuses on a holistic service that goes beyond financial advice, and there are five ways to engage with his business, including full comprehensive, assets under management, insurance, tax, and advisory consultation. You’ll hear how to get involved and what to expect from that experience. We hope you join us to learn all this and more today!

Key Points From This Episode:

Why the movie of Ron’s life would be a story about passion.
What it was like growing up in a small town, struggling through school, working in the military and the steel mill, before becoming an entrepreneur and falling in love with people.
How he transitioned into Klein Integrated Wealth Management.
What the team at Klein Integrated Wealth Management is motivated by: helping people.
Why Ron has a heart for those who are just starting out.
How his business model is based on building relationships and he never pushes people into decisions.
The affiliations with tax professionals and attorneys that he has and why he doesn’t take a cut.
What he discusses with clients during an initial consultation to see if it’s a fit.
How his services are tailored to each client’s unique needs.
The most important thing to focus on: providing for your family should anything happen.
Why Ron focuses on a holistic service where he is building relationships with his clients.
The five ways to engage with them: full comprehensive, assets under management, insurance, tax, and advisory consultation.
Why it’s better to be in a mediocre deal with good people than a great deal with bad people.
What is so special about his team: they are committed to helping clients above all else.
How he views his clients and his team as family.
Why he calls the companies you’re involved with to explain the policies you have with them.
What you can do to support Klein Integrated Wealth Management: call them on 281 370 0300 with all your questions and see if you are comfortable with their answers.
How Beefy Marketing is partnering with them on their social media.

Tweetables:

“We’re not doing this for the money. Nobody at Klein Integrated Wealth Management is in it for the money, but we’ve all got to pay our bills.” — Ron Hoyle [0:08:33]

“If an investment adviser tells you, ‘I’ll put you in what I’m in and I’ll watch your money like it’s my own.’ just leave, because they’re not going to watch it like it’s their own.” — Ron Hoyle [0:09:29]

“We really have a focus on building relationship and what I tell people across the table from me all the time is as long as we truly care about you and have the right results for you in your life and you care about us, there’s never going to be a pressured decision to make. ” — Ron Hoyle [0:12:32]

“I would rather be in a mediocre deal with good people, than a great deal with bad people.” — Ron Hoyle [0:26:03]

Links Mentioned in Today’s Episode:

Ron Hoyle on LinkedIn

Klein Integrated Wealth Management

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

Community Bank of Texas

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Welcome back to The Beef! In today’s episode, we are joined by Dr. Stephanie of Discover Chiropractic and Wellness to talk all things chiropractic care. Dr. Stephanie shares the history of Discover Chiro, the family-run chiropractic practice that her father founded, coincidentally around the same time her mother experienced kidney failure. She tells us what sets them apart from other practices, and the holistic approach they take to treating patients. She talks us through their treatment process and tells us what she considers to be a big gap in the allopathic healthcare system, plus you’ll hear all about the effect of stress on one’s physical expression and the physical, chemical, and emotional benefits of chiropractic practice. At Discover Chiropractic and Wellness, Dr. Stephanie and her family treat the parasympathetic nervous system to help patients move out of a state of survival and into a state of “thrival”. Tune in to find out how chiropractic care can maximize your potential in your physical, emotional, mental, and spiritual wellbeing!

Key Points From This Episode:

How Dr. Stephanie was born into chiropractic; how watching her father help people inspired her to become a chiropractor and drives her entrepreneurial passion.
Dr. Stephanie’s educational background.
Her mother’s kidney failure, and breathing life back into the family practice.
Each family member’s role in the family practice and the services they offer.
Dr. Stephanie’s view of chiropractic practice as the missing puzzle piece in people’s health.
The physical, chemical, and emotional benefits of chiropractic practice.
What she considers to be a big gap in the allopathic healthcare system.
How emotional stress dictates physical expression.
Discover’s treatment process; how they differ from traditional chiro practices.
What the “vibe” is and how it helps the brain calibrate corrective chiropractic adjustments.
The core philosophy of chiropractic: the goods are in the adjustment.
Dr. Stephanie’s history as a competitive powerlifter.
The importance of x-rays in any chiropractic office.
Why she has two consultations with patients before laying hands on them.
Why she describes chiropractors as doctors of cause.
The nervous system: how it works and why it’s important to take into account.
How they treat kids with learning disabilities or physical challenges by stimulating the parasympathetic nervous system.
What to investigate when considering chiropractic care.
Emphasizing the body’s ability to heal itself, and how Dr. Stephanie simply facilitates healing.
What they specialize in at Discover and the services they offer.

Tweetables:

“I have literally lived and breathed chiropractic since I was a baby.” — Dr. Stephanie [0:02:38]

“Doctor means teacher. A big gap in our healthcare world is educating our patients.” — Dr. Stephanie [0:14:30]

“When I’m adjusting somebody, my goal is to reduce stress on many levels and help get [their] system into a state of healing versus a state of survival.” — Dr. Stephanie [0:16:50]

“The core philosophy of chiropractic is the adjustment can do the work and the body can do the work with the adjustment, we just have to let it do it.” — Dr. Stephanie [0:20:37]

“I’m not doing any healing, that's the fun thing. My patients are doing the healing. I’m just finding the interference with the communication between their brain and body, removing it through chiropractic adjustment and allowing a new environment to take over.” — Dr. Stephanie [0:38:57]

“Chiropractic is an inside-out approach to health. How do we approach health from above down, inside out?” — Dr. Stephanie [0:41:47]

Links Mentioned in Today’s Episode:

Discover Chiropractic and Wellness

Discover Chiropractic and Wellness on Instagram

Discover Chiropractic and Wellness on Facebook

Discover Chiropractic and Wellness on YouTube

John Kelley on Instagram

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome to another episode of the Beef! Visiting us today is Kristyn Stillwell from HTX Hope Haven. Tune in to hear the story of how she built Hope Haven with a view to empower the homeless to get off the streets and build a better life. She shares what led her to discover her gift for supporting the homeless and where it all started, why she believes in feeding ministries, and why she is committed to not making people comfortable on the street. Hope Haven aims to build relationship, plant seeds of hope, and encourage folks to want more for their lives. They do this by supporting clients through life transitions, providing housing programs, and enabling people to enter the workforce. We touch on the process of acquiring resources to sustain the business throughout the pandemic through government and church relationships, and how the program has been carefully curated to provide people with incremental freedom, before letting listeners know exactly how they can help out. Thanks for tuning in!

Key Points From This Episode:

The most embarrassing music she likes to listen to: “Party in the USA” by Miley Cyrus, Lauren Daigles “Trust in Me”, and “Fight Song” by Rachel Platten.
Kristyn’s story of growing up as a tenacious child and eventually starting a consultancy.
How she wouldn’t have been able to start Hope Haven without a supportive husband.
The story of how she met four other families with the same heart to help the homeless.
Where it all got started: 249 on Hope, and how they got over 70 people off the street.
Why she believes in feeding ministries but not to make people comfortable on the street.
What they hand out with a view to building relationships, planting seeds of hope, and encouraging folks to want more for their lives.
The client transition piece and future planning that Hope Haven helps people build.
The housing programs and success community that Hope Haven facilitates.
How they found resources through the commissioner cable office during the pandemic.
What their partnerships with local churches and individual funders look like.
Future plans for Hope Haven: the Back to Work program with Work Faith Commission, and the transitional living center they hope to set up, especially for families.
How a transitional living center can help break the cycle of poverty and homelessness.
Why the extra programs are important to empower people to work and not live for free.
The progression that is worked into the program to provide incremental freedom.
How you can help out: share their social media content to spread awareness, offer your business services at a discounted rate, pray for them, and donate what you have in excess.

Tweetables:

“In that five-year time period we had gotten over 70 people off the street, and today I can tell you, 45 of those are still off the street. And that’s when friends started saying, and pastors were like, ‘Wait a minute, what you’re doing is working!’” — @krystinstill [0:11:44]

“I don’t believe in making them comfortable out there because in my Bible it says that God has plans to prosper us but not to harm us so in my optimistic mind I believe that nobody’s supposed to be there.” — @krystinstill [0:13:46]

Links Mentioned in Today’s Episode:

Kristyn Stillwell on LinkedIn

Kristyn Stillwell on Twitter

Hope Haven

Hope Haven on Facebook

Hope Haven on Instagram

Hope Haven on Twitter

WorkFaith

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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The creative journey can be one of many twists and turns, and the courage to pursue our dreams can sometimes be tested. Today on The Beef, we are joined by Hannah Maria, of Art by Hannah Maria and Hannah Go Beep, to talk about her creative spirit, business, and how she turned one into the other! Hannah shares loads of great reflections and insight into her path so far, talking about her decisions after school, the best steps she took, and what her business looks like today. For anyone wanting to get an insider's view on how to turn a passion into a business, this episode is jam-packed with value, with comments on how to deal with challenging clients, the benefits of multiple areas of interest, and the importance of community and networking. So to hear it all from our great guest, be sure to listen in!

Key Points From This Episode:

The three phone apps that Hannah would keep above all others.
Hannah's background, and the range of creative mediums she works in!
The learning curve that Hannah embarked upon after school and her need to learn and earn.
Hannah's commitment to approachability and affordability with her work.
Unpacking Hannah's business and how she typically goes about communicating with customers.
The decision to settle in Tomball, Texas and what inspired this change for Hannah.
Steps in the process of turning art into a full-time, successful job.
Hannah's DIY attitude to figuring things out and researching her way to success.
Challenges with difficult clients and how Hannah manages these situations.
Recent art shows that Hannah is involved in and where to see her work in person!
Support for the burgeoning art community in Tomball, Texas.
How the pandemic and lockdown impacted Hannah's process.
Hannah unpacks her style; bold, dramatic, whimsical, colorful, and more!
How to support Hannah and her work, and why simple gestures can go a long way.

Tweetables:

“If it's pretty, I will figure out how to make it for you.” — Hannah Maria [0:07:35]

“I needed to be working while I was learning and I ended up finding a graphic design studio, and I just walked in with drawings!” — Hannah Maria [0:08:44]

“If I am having issues with the really creative side of painting and illustrating, I can switch over to that analytical brain with the computer work.” — Hannah Maria [0:26:22]

“If it makes you happy, that's all that matters.” — Hannah Maria [0:41:06]

Links Mentioned in Today’s Episode:

CommunityBank of Texas

Hannah Go Beep

Art by Hannah Maria on Instagram

Allstays

LinkedIn Learning

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

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Welcome to another episode of The Beef! Today we have the honor of speaking with the co-owner of Full Throttle Texas Hot Rod Magazine, Timm Lucher. Timm’s vision is to create a resource to help small Texas businesses thrive. Tune in to hear the story of how playing with Hot Wheels as a child sparked a lifelong passion for anything with wheels, and how he came to marry his passion for photography with his love for cars. He found his niche photographing cars, trucks and motorcycles at car shows, and runs the Full Throttle Texas Hot Rod Magazine with his two daughters. Each edition takes two weeks to put together, and there is no fee attached for businesses to advertise their services in the magazine. During this episode, Timm shares why he has chosen this structure and why, when you support his magazine, you are really supporting small businesses. We hope you join us today!

Key Points From This Episode:

Timm’s favorite restaurant in Texas: Sam's Restaurant, off Interstate 45.
The story of how playing with Hot Wheels as a child sparked his love of cars and racing.
Why he doesn’t shoot people, but loves photographing cars.
How the photos he expects to be the worst often wind up being the best.
What it was like to create a niche photographing cars, trucks and motorcycles at car shows.
The family business Timm runs with his two daughters.
How long it takes to put the magazine together: two weeks.
Why they have chosen not to charge businesses for advertising space in the magazine.
The model they started with, taking money out of their own back pocket.
How the business has grown to fund itself.
His focus to advertise small businesses to give them exposure they wouldn’t have had.
Why when you support Full Throttle Texas Hot Rod Magazine, you are supporting small businesses in Texas.

Tweetables:

“You could take a picture of a hubcap and turn it into a work of art.” — Timm Lucher [0:11:07]

“I find that a bunch of my photos when I take them, that the ones that I think when I’m taking them at the time are going to be the worst ones, they usually wind up being the best ones.” — Timm Lucher [0:13:18]

“The people that advertise with us, we don’t charge them anything. They’re a small business just like we are and we want to give everyone the kind of exposure, to get them out there.” — Timm Lucher [0:23:33]

Links Mentioned in Today’s Episode:

Timm Lucher on LinkedIn

Full Throttle Texas Hot Rod Magazine

Full Throttle Texas Hot Rod Magazine on Instagram

Full Throttle Texas Hot Rod Magazine on Facebook

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

CommunityBank of Texas

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Need a little magic in your life? Look no further. Ben Jackson is here today to share the story of how he fell in love with magic and ended up pursuing it as a career. You’ll hear why practicing in the mirror is not enough and why Ben believes that there is no shortcut to success. His goal is to put on a clean show that gives listeners a break from the world and, in today’s episode, he tells us how he adds value to trade shows and corporate events that extends far beyond just performing a magic show. He believes that it’s essential for business owners to know the value they bring to the table and urges listeners to consider what that is before telling us all about his show: Magic, Music, and Mayhem. You’ll also hear why he believes that your time is the most valuable gift you can give somebody, why he was asked to spend time with a terminally ill young boy, and how that changed his outlook. In closing, Ben reminds us why it is so important to know why it is that you do what you do. Join us to hear more!

Key Points From This Episode:

An introduction to today’s guest, Ben Jackson.
Ben weighs in on how the pandemic impacted his work as a magician.
The story of how Ben met his father’s friend, the magic enthusiast, before visiting Magic City.
How he went from pursuing a career as a medical rep to working as a full-time magician.
Why practicing the mirror is not sufficient; you won’t learn showmanship!
The story of how he got his first real big break performing at a small Italian restaurant.
What he believes about success: there is no shortcut.
Why he chooses to put on a clean show that gives people a break from the rest of the world.
Advice he received from a friend: no-one needs a magician!
His role to become a part of the organization and create visibility by drawing people in.
How companies can accomplish their business objectives with his services.
Why we need to know the value that we bring to the table as business owners.
The show he puts on with his wife at the Four Seasons: Magic, Music, and Mayhem.
How his experience differs when people are there to see him versus attending an event.
Why time is the most valuable gift you can give somebody.
Ben tells the story of how he spent some time with a terminally ill young boy.
The importance of focusing on why you do what you do.

Tweetables:

“It’s one thing to perform in front of your mirror at your house and fool yourself, but that only goes so far because, as much as you want to practice, you will not know the right beats of misdirection.” — Ben Jackson [0:11:46]

“There’s no shortcut to success. There’s no overnight success.” — Ben Jackson [0:18:31]

“It’s not just doing a trick that fools you. That’s why I think companies hire me again and again and again, because we know that Ben’s going to be polite and professional. He’s going to show up on time, but he really is going to accomplish our business objective.” — Ben Jackson [0:28:54]

“We have to know, as business owners, the value that we bring to the table.” — Ben Jackson [0:31:52]

“The greatest gift you can give somebody is your time. Time is a finite resource. We only have so much of it.” — Ben Jackson [0:35:50]

Links Mentioned in Today’s Episode:

Ben Jackson Magic

Ben Jackson on Facebook

Ben Jackson on Instagram

Mark Wilson’s Complete Course in Magic

The Royal Road to Card Magic

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

CommunityBank of Texas

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Billy and Kailey Moore wanted to start their own franchise business without having to leave their beloved community of Tomball in Harris County, Texas. Their search for the right fit led them to open an HTeaO, which offers freshly brewed tea hourly and features 22 flavors of the best Texas-style iced tea. Billy and Kailey opened HTeaO Tomball in early 2021 with full in-store and drive-thru service. The location has its own distinct suburban Texas atmosphere, and they take pride in operating a family business that offers an alternative to the typical coffee chain, with all-natural and healthy products. In today’s episode, they offer some insight into their entrepreneurship journey and how it led them to an HTeaO franchise. You’ll also hear what sets them apart from other tea shops, including their focus on community connections and how they give back to their employees. Additionally, we touch on the challenges of starting a business during COVID, the importance of mentorship, Billy and Kailey’s aspirations for expanding their operations, plus so much more! Join us for an engaging and uplifting conversation with Billy and Kailey Moore of HTeaO Tomball!

Key Points From This Episode:

Billy and Kailey share their favorite tea flavors: unsweet peach ginger and coconut chai.
Why the unsweet teas are just as delicious as their sweet counterparts.
Kailey shares how she and Billy found their way into entrepreneurship and franchising.
Find out how Billy and Kailey diverged into HTeaO rather than another franchise.
Why Kailey believes that it’s not about the register; it’s about community connections.
Deciding on flavors based on feedback between corporate and individual stores.
The challenges Billy and Kailey faced when starting a business during COVID.
Billy and Kailey reflect on some of their best and worst customer stories.
Kailey’s thoughts on why you should choose HTeaO: “Because we care.”
How HTeaO Tomball gives back to the community and their employees.
What Billy means when he says that HTeaO Tomball puts their “aces in their places.”
Learn more about Billy and Kailey’s aspirations for expansion.
How to support HTeaO Tomball, starting with following them on social media.
Some of the supply chain issues that they have had thanks to the pandemic.

Tweetables:

“People come in from out of state, out of country, they come and they drink this tea, and that is the conversation starter; “You’ve got to come see this place!” That’s where our roots are coming from and how we diverged into an HTeaO instead of another franchise.” — Billy Moore [0:08:12]

“It’s not about the register. It’s about community connections. If we’re not making those community connections, then we’re not going to have transactions on the register.” — Kailey Moore [0:09:45]

“We want to, number one, take care of what we have and, as the opportunities present themselves, we want to be the Northwest Houston HTeaO couple.” — Billy Moore [0:30:37]

Links Mentioned in Today’s Episode:

HTeaO

HTeaO Tomball on Facebook

HTeaO Tomball on Instagram

HTeaO Tomball Email

Kailey Moore on LinkedIn

YETI Drinkware

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

CommunityBank of Texas

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Thanks for joining us for another episode of The Beef! Joining us in conversation today is Curtis Morris of C Morris Investments. Branding is about the connection between you and your clients, and today’s story will give you a fresh appreciation for C Morris Investments and the man behind the company. Curtis talks to us about his people-centered approach to family and work, and his goal to make his employees feel like they’ve got somebody at work who cares about their home life. He also gives us the inside scoop on C Morris Investments’ next ventures, the partnerships they have been focusing on, and what he loves most about working for his own company: the variety in his everyday life. We talk about the Bonfire experience and the Hedgehog grill experience and Curtis tells the story of how they bought Copper Kettle building with a vision to develop a clean farmers market. He introduces us to the lesser known role of the true business behind everything: a commercial development company run by Curtis and his family. In closing, Curtis gives us the elevator pitch for each of his businesses and why you should visit them. Don’t miss this jam-packed episode with today’s inspiring guest!

Key Points From This Episode:

An introduction to today’s guest, Curtis Morris of C Morris Investments.
Why he would rather have the experience of a long life than a short one: to see everything.
How you can connect with a step parent or child in addition to their biological parent.
The importance of making employees feel included, regardless of company size.
His goal for employees to feel they have somebody at work who cares about their home life.
How they are working towards offering a full mobile bar experience as well as food.
Partnerships they have been focusing on, like the Inspiration Ranch, for example.
What he loves about working for his own company: the variety in his everyday life.
Bonfire’s strategy to break down whole ingredients in each of their dishes.
The concept that led to development of Hedgehog Grill and the 20 craft taps installed.
How he bought the Copper Kettle building with a vision to create a clean farmers market.
Tax and government’s role in curbing small business growth and how to push through.
How COVID has caused them to have to pivot constantly.
How running a business in a small town has unique perks.
The story of the true business behind everything: a commercial development company.
How they take properties and businesses and build them up or advise clients on how to.
The diversified avenues that exist within his business.
How Curtis and his wife came to land on a name for their unborn daughter, Lily.
Why you should visit Bonfire: locally sourced, from-scratch cooking with the best whiskeys, bourbon, and wine.
Why you should visit Hedgehog Grill: over 20 craft beers on tap, amazing burgers, fresh hand-battered onion rings, and more!
When to approach C Morris Investments: when you want to speak to a person about making sure you are successful so that they can be successful too.

Tweetables:

“At both restaurants, we strive very much to make employees feel welcome, make them feel like they’re inclusive, make them feel like they are wanted and special. So many large companies forget that.” — Curtis Morris [0:07:30]

“That’s why people hate their jobs; because it’s the same thing everyday. I’m attempting to change that.” — Curtis Morris [0:15:50]

“This was a bit ahead of the time for Waller, because it’s been open six years now, as Hedgehog anyway. Just like any restaurant, it’s evolved but, with 20 craft taps, you get something that’s unique.” — Curtis Morris [0:24:52]

Links Mentioned in Today’s Episode:

Hedgehog Grill

Hegehog Grill on Facebook

Bonfire

Bonfire on Instagram

Bonfire on Facebook

Bonfire Email

C Morris Investments Email

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

CommunityBank of Texas

View Details

Thanks for tuning in to another episode of the Beef! During today’s episode, we speak with Ashley from Inspiration Ranch. Listeners will hear how she came to work at the ranch, and her own journey with horseback riding, that kept her from having to have open heart surgery until her late 30s. She talks about the physical and spiritual ability horses have to heal humans, and how science is catching up to what horse people have always known. The work done at Inspiration Ranch is twofold: therapeutic horseback riding and equine-assisted mental health. Tune in to hear how both works, as well as how being a part of something bigger than yourself can help you heal. Ashley shares some of the amazing rewards she has seen over time, as well as the challenges, and the ins and outs of Inspiration Ranch’s funding structure, before we share how you can support organizations close to your heart without having to spend a dime. We hope you join us to hear all this and more today!

Key Points From This Episode:

An introduction to Ashley, her love of root vegetables, and her work at Inspiration Ranch.
The story of how Ashley came to work for Inspiration Ranch.
How horseback riding kept Ashley from having to have open heart surgery until her late 30s.
The physical and spiritual ability horses have to heal and fix us.
The stride that your hips and body move in on a horse that matches a human walk.
How horse riding supports children who can’t ambulate: building neural connectivity in the brain.
What horses do to help you tune in to your own feelings: reflect your behavior back at you.
How the funding structure works at Inspiration Ranch and how scholarships work.
Horse riding as a mental health therapy tool.
Two mechanisms they use: therapeutic horseback riding and equine assisted mental health.
Being part of something bigger than yourself as a tool to heal yourself.
How they have no barriers or restrictions on who can come to Inspiration Ranch.
The rewards: seeing children speak their first word and take their first steps.
What costs are involved in running the ranch and how they need funding.
Care required for horses at the different stages of their lives.
Ashley encourages listeners with any interest to visit and volunteer.
How you can support businesses and NPOs without spending any money.

Tweetables:

“It turns out that most likely the reason that I didn’t have to have open heart surgery until my late 30s when I probably should have it at eight or ten, is that I did a whole lot of horseback riding as a kid.” — Ashley [0:07:57]

“Science is finally catching up to what horse people have always known, and that is that these animals really have a physical and a spiritual ability to heal us and to fix us.” — Ashley [0:08:46]

“Our basic tagline is, offering hope, renewing lives, and inspiring change, and that’s what we stand for, and we do it alongside of horses because we believe they really have the power to break through to people.” — Ashley [0:18:38]

“Whether you have a physical need, or an emotional need, or a mental health need, we’re really just here to help.” — Ashley [0:19:00]

Links Mentioned in Today’s Episode:

Inspiration Ranch

Inspiration Ranch on Facebook

Inspiration Ranch on Instagram

John Kelley on LinkedIn

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

CommunityBank of Texas

View Details

Firefighters, like other emergency services professionals, continuously deal with minor and major stressors which often result in mental health issues. Today’s guest, Jason Corthell, is a District Chief with Cypress Creek Fire Department, and suffers from PTSD after surviving the catastrophic collapse of a building in 2015. Though Jason received enormous support in many ways after the accident, nobody addressed the issue of his mental health. Two years later, Jason decided to take on the major task of setting up a wellness program for his department. After realizing how much work went into creating the systems to run the program, and seeing the positive response from his team members to the interventions he put in place, Jason was inspired to share his learnings with the world, to ensure that as many emergency service departments as possible have access to tools which can preserve their mental health.

Key Points From This Episode:

Where the idea for Ironclad Wellness originated.
The importance of putting systems in place to run any kind of business.
Examples of how Jason helps other emergency services departments run their programs as smoothly as possible.
Jason shares what his biggest challenge has been in setting up Ironclad Wellness.
Two of the questions Jason asked his team members prior to formulating a peer support group in his department.
The diversity in Jason’s peer support group.
How Jason deals with confidentiality in his peer support group.
Where Ironclad Wellness received its first grant from.
How Ironclad Wellness differs from EAPs.
The number of people who have sought counseling through the program.
A life changing event that transpired in Jason’s life on March 27th 2015.
Compound stressors that firefighters continuously deal with.
Support Jason received after the catastrophic building collapse he survived.

Tweetables:

“It’s important to not only be able to implement a system that looks good for face value, but also you have to worry about the back side of things.” — Jason Corthell [0:02:41]

“I wanted to make sure that whatever we benefit from, I would try to deliver it to the entire fire service as a whole.” — Jason Corthell [0:06:20]

“I feel in my heart that this is the direction I’m being led to serve other firefighters.” — Jason Corthell [0:29:43]

Links Mentioned in Today’s Episode:

Ironclad Wellness

Jason Corthell Email Address

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

CommunityBank of Texas

View Details

Welcome to a brand new episode of the Beef! Here today to share their stories with us today are Anthony and Michael-David from Tilted Concepts, a consumer-centric venture capital firm. Tune in to hear about the three brands that Tilted Concepts is working with, which include a fun packaged takeout company called Balanced Foods; an old world barber shop with a modern touch called Tune Up; and Martinis and Manicures, the nail bar equivalent for women. We touch on what Anthony and Michael-David consider to be the key to health: picking your vices to afford yourself balance. Michael-David shares some insights into the world of marketing and how he works in storytelling and leverages social media for the businesses connected to Tilted Concepts. Both guests share their background as high school graduates, why passion is not always what you want to do for a living, and how they have come to see failure as an opportunity to learn. Join us today to hear all this and more!

Key Points From This Episode:

An introduction to Anthony and Michael-David, and their favorite drinks.
The three brands Tilted Concepts has worked with, starting in Magnolia, Texas.
Tune Up; the old world barber shop with a modern touch.
Martinis and Manicures; the personal care equivalent, geared towards women.
Balanced Foods; the packaged takeout company that caters directly to the customer.
Anthony’s journey as an entrepreneur and why he attributes his success to dumb luck.
What sets them apart: their people have passion, their customers are fun and spirited, and the atmosphere and location.
How building a relationship with your customer base creates a base of marketers.
One of the benefits of Balanced Foods: it’s pure, fresh, healthy food.
Their belief that you should pick your vices and afford yourself balance.
Why, when you’re on a diet, you have to make sure it’s a lifestyle change.
Michael-David’s role in marketing and storytelling for Tilted Concepts.
His feelings towards social media and its role in creating visibility for small businesses.
The approach that centres around the customer and the team that sets them apart.
Not always is your passion what you want to do for a living, and they should often be separate.
What it means to be an entrepreneur: to be a problem solver.
How, as an employee, you have to become a valued asset rather than remaining a risk.
Why failure is an opportunity to learn.

Tweetables:

“We try to take the ‘have to’ into ‘want to’ so Tune Up’s a great environment, it’s a fun environment. Come into one of the salons, get taken care of, get a great haircut, beard trim, full bar, everything’s complimentary. It’s such a great unwind from the outside world.” — Anthony [0:08:00]

“Our people have passion, we look for that. That’s what we recruit for.” — Anthony [0:13:57]

“I personally hate social media, what it has created, but it’s also been the greatest gift to a small business.” — Michael-David [0:26:33]

Links Mentioned in Today’s Episode:

Anthony Milton on LinkedIn

Michael-David Reilly on LinkedIn

Tilted Concepts

John Kelley on LinkedIn

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

CommunityBank of Texas

View Details

We know how tough it can be to be an entrepreneur these days, so we have created a platform for you to share your stories! Today’s episode is pretty special, because we’re talking to Beefy Marketing’s very own Andrew Brokenbush and learning about the company he owns with your host, John The Marketer. Tuning in, you’ll hear the story of how Beefy Marketing was started, how John and Andrew came to work together, and why Andrew has no problem giving away free resources. He also elaborates on why he believes you have to be wild and crazy to change the world. Andrew shares the philosophy that underpins Beefy Marketing, which is building relationships by being a resource first, before introducing us to the diagnostic process he follows to onboard new clients, and how he goes about delivering every service you may need through Beefy by connecting you to the right people. Lastly, we hear about OMG! Event Co. and what John and Andrew are doing in the event space. Join us today to hear all this and more!

Key Points From This Episode:

Introducing Andrew Brokenbush as a guest on his own show!
Andrew tells us why, if he could have any superpower, he would choose the gift of flight.
Why he would choose being able to make new memories even if it meant losing the old ones.
The amazing work that the Community Bank of Texas is doing as a small business partner.
Andrew shares his colorful career background and the highs and lows he experienced.
How Beefy has changed to include many more services since it started ten years ago.
Why Andrew has no problem giving away free resources: those who listen will be successful, those who can’t will hire his team, and the rest may not survive.
Why you have to be wild and crazy enough to change the world.
The story of how Andrew and John came to work together after a lifelong friendship.
How Beefy does business: by building relationships through the podcast and more!
Being a resource first as the philosophy they have based their business on.
The discovery and diagnostic process Andrew follows to find out what your goals are.
How Beefy has you covered for everything you may need as it pertains to marketing.
Andrew and John’s experience of creating podcasts and how much fun it is.
What it was like to transform Beefy into a content marketing business.
How they learned that there is nothing wrong with saying that you don’t know the answer!
Why they have an expert for everything on the team.
John’s goal to make his kids feel comfortable financially while they build their own wealth.
The benefits offered by OMG Event Co and how they know how to put on effective events.
What they have coming up, including Small Business Nation.
Why you should do business with your friends if they have their own businesses.

Tweetables:

“Beefy is way different now than it was ten years ago. Now, we’re a podcast production facility, we do videos, we do content marketing, we do sales strategies, we do websites, we do printing, we have an event company.” — @abrokenbush [0:27:44]

“I have no problem being a resource for free, because the people that will listen are going to be wildly successful [and] the people that will listen but know that they can’t do it all will come back and utilize me and our team for the services that we offer.” — @abrokenbush [0:29:26]

“Small business owners can count on the fact that we have got services, solutions, and products that will meet them where they’re at!” — @abrokenbush [0:45:23]

Links Mentioned in Today’s Episode:

Andrew Brokenbush on Twitter

Andrew Brokenbush on LinkedIn

Andrew Brokenbush on Instagram

OMG Event Co

Team Never Quit Podcast

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

John the Marketer on Instagram

View Details

In this episode of The Beef, John chats to Chris, AKA Goatman, about the amazing company and store he has set up, offering customers an array of healthy goat milk products! If you are interested in the recipe for staying young and healthy, Chris has good news for you! After discovering, first hand, the impact that goat milk had on his appearance and health, Chris desperately wanted to help other people to feel the same way, without having to smell like lavender all the time! In our conversation, we get to hear about how a love of helping people to feel better about themselves motivated Chris’ work, some of his plans for the future of the business and the store, and why he strongly believes in giving customers a look behind the curtain. We also discuss the specific health benefits of goat's milk and how these products can combat common irritations, and much more, so make sure to listen in with us to hear all that the Goatman has to say!

Key Points From This Episode:

• Chris' memories of eating food from the floor as a younger person!

• A little bit of background to GoatTastic, their history, and the products they offer.

• The health benefits associated with goat's milk and the different ways it can be used.

• Developing the products and the work that went into branding the company in the right way.

• The presence and passion that Chris puts into the company, and how that has served them.

• Some details about the farm and the store; physical locations and the website.

• The rest of the family farm, other animals, and future plans for its development.

• Giving people a view behind the scenes, and connecting the consumer with the source.

• Getting to grips with skin issues and irritations and the problem with many mass-market products.

• Where to find GoatTastic online and across the different social media platforms!

• Further products from the company, and more reasons to be excited about checking them out.

Tweetables:

“We shop local, we eat local, we play local.” — Goatman [0:04:42]

“I just got sick and tired of smelling like lavender.” — Goatman [0:08:51]

“Men are afraid to pamper themselves. Don't be, go do it! I'm 40 and I look like I'm 35!” — Goatman [0:09:53]

“It's all about customer service and knowing your community.” — Goatman [0:12:21]

Links Mentioned in Today’s Episode:

CommunityBank of Texas

Goat Maddness

GoatTastic Skin on Instagram

GoatTastic Skin on Facebook

John Kelley on Instagram

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

View Details

We know how tough it is to be an entrepreneur in today’s economic climate. That’s why we’re giving entrepreneurs the opportunity to tell their stories of the good, the bad, and everything in between. In conversation with us today is Dr. David Jones, with Safety on Two Wheels. You’ll hear the story of how David first discovered motorcycles, what he loves most about them and how his passion to teach people to ride was born. Listeners will also learn how he met his business partner, pursued a doctorate in divinity, and how he took a class with his wife that sparked his passion to teach people to ride. David urges listeners to do the safety course in the hope of making the roads a safer place, and tells us all about the importance of safety courses, and how even the best rider can benefit from taking one. Join us to hear more today!

Key Points From This Episode:

Dr. David Jones tells us the story of how he first discovered motorcycles.
The things you can experience on a motorcycle that you can’t in a car.
David tells the story of an Indian motorcycle rally where he met his business partner.
The Dr. in his name and how he became a doctorate of divinity for self development.
How he took a class with his wife that sparked his passion to teach people to ride.
His desire to create a not-for-profit organization and his experience as a Christian life coach.
KTM and how they have provided the necessary financial backing to make Safety on Two Wheels a success.
How the majority of motorcycle riders in Texas are unlicensed.
Why you should care about the licensing issue if you live in Texas: insurance rates are high!
The one day course that will improve even the best rider’s skills.
David urges listeners to do the safety course in the hope of making the roads a safer place.
Why they can’t win this battle without the public’s help and how you can donate.
He tells the story of how he lost his Facebook account after faithfully populating it for years.

Tweetables:

“There’s things that you experience on a motorcycle that you can’t in a car. But there are a lot of things that are contrary to human nature that you end up crossing paths with or having to convince yourself to do on a motorcycle that you don’t in a car.” — David Jones [0:05:17]

“What I have found out over this three year period of getting this up and running was we don’t have a lot of effort or energy or time or space to train new riders, new rider coaches. And we need coaches.” — David Jones [0:26:07]

“Well if you drive a car in Texas, or a truck in Texas, these motorcycle riders are affecting you. Your insurance in the Harris County area is high because of these 30 000 unlicensed riders.” — David Jones [0:34:10]

Links Mentioned in Today’s Episode:

David Jones D.D. on LinkedIn

Safety on Two Wheels

John Kelley on LinkedIn

Beefy Marketing

Beefy Marketing on Instagram

Beefy Marketing on YouTube

Beefy Marketing on Facebook

Find My Representative

CommunityBank of Texas

View Details

Welcome to another episode of The Beef! Joining us today is Ross Winkler with Winkler Public Relations. Listeners will hear the story of how Ross’s parents recruited him from minor league baseball to join the family business, why he chose PR as a career, and the three specialties that his parent’s company focuses on. Ross gets candid about some of the hurdles that occur for the business, which mainly center around understanding their bandwidth as a small business, and shares how COVID-19 has pushed their business into more of a digital space. He describes his client base as mainly small businesses and economic development organizations and tells us why he requires that all new clients are as committed to their goals as the business will be. Listeners will hear Ross’s advice for all business owners and come to understand why it’s so important to have crisis management in place, before we ask Ross what sets Winkler apart from other PR businesses. Join us today to hear all this and more!

Key Points From This Episode:

We compare social media and sport watching habits.
How Ross’s parents recruited him from minor league baseball to join the family business.
Why he chose PR; everyday is something different and he gets to build relationships.
The three major things Winkler PR does: crisis management and communication, stakeholder marketing and communications, and media relations.
Some of the hurdles that occur; understanding their bandwidth as a small business.
How COVID-19 has affected their business by forcing them into a more digital space.
Winkler’s values: working relationships and working in lockstep with one another as a family.
Their client base: economic development organizations and businesses.
What they are looking for in a client: someone who is committed as they are going to be.
Advice for all business owners: PR is an investment, not an expense!
Why it’s so important to have crisis management in place.
What sets Winkler apart from their competitors; their years of experience and flexibility.
The power of punctuality in building confidence.
How supporting a small businesses is the best way to support Winkler PR.

Tweetables:

“‘Working relationships’ is our tagline, and being able to establish those relationships not only with our clients but helping our clients establish those relationships is so much fun.” — @rosswinkler [0:05:15]

“We don’t necessarily have a true niche in terms of industry. We focus more on what we can do for the client as opposed to what the client actually does, and then we form a plan to help fit them.” — @rosswinkler [0:07:24]

“PR is an investment, not an expense.” — @rosswinkler [0:14:12]

Links Mentioned in Today’s Episode:

Winkler PR

Winkler PR on Facebook

Winkler PR on Instagram

Winkler PR on Twitter

Ross Winkler on Twitter

Ross Winkler on LinkedIn

John Kelley on Instagram

Beefy Marketing

CommunityBank of Texas

View Details

What does your dream retirement look like? Sipping Piña Coladas on a beach sounds great, but for the average American, planning for retirement can be a daunting task that many people put off for later. Never fear, your friendly retirement planner Troy Yeaple is here! In this episode of The Beef Podcast, we chat with Troy about his family-run retirement planning company, and he shares some motivating ways to get more bang for your hard-won buck during this time. Troy gives us actionable advice and top tips to securing your future so that your money kicks in at the right time, and highlights the common mistakes that people make. Many people are focused on growth and yield, but today we are warned against overlooking the importance of timing, and the 3 biggest drains: health, tax, and social security. Using simple language and real-world examples to walk us through what to expect during your golden years, he also talks us through his pressure-free process of meeting and helping clients. From the difference between a broker-dealer and an investment advisor, to the importance of getting the proper guidance for long-term planning, Troy is there to help you, no matter how little or much money you have to get started. All that he cares about is getting you started as soon as possible. I loved speaking to him today and learned so much, press play and join in this crucial conversation!

Key Points From This Episode:

We talk about balancing planning and spontaneity, and what Troy does in his spare time.
A bit about Troy's background and his journey to becoming an entrepreneur.
His wife does the medicare and social security side of things, and he focuses on retirement planning.
Retirement planning is about so much more than just growth and yield.
Focusing on yield can distract you from planning for the biggest drains: health, inflation, and taxes.
Troy explains how you want to time your assets to work along with your social security
Talking about his target customer age, and how different ages will have different benefits.
10 years from retirement is the Red Zone.
Troy made a decision to help anyone, no matter how little money you have to start.
Talking through his pressure-free process with meeting and helping clients.
Being completely independent, and what they can help you invest in – which is basically everything.
Some transparent communication about how the company makes money.
The difference between a broker-dealer and an investment advisor.
A call to action to start as soon as possible, this is one area where planning is everything.

Tweetables:

“Not planning well ahead for your retirement can leave your retirement wanting, and you just don't want to struggle in retirement. It's not the time in your life you want to do any struggling.” — [0:04:00]

“Retirement planning is more than just making as much money as you possibly can without losing it, and that's what a lot of retirement advisors out there are [advising].” — [0:10:35]

“If somebody is over the age of 55, we have a social security discussion. A serious one.” — [0:12:32]

Links Mentioned in Today’s Episode:

Troy Yeaple on LinkedIn

Preserving Your Money website

Email: info@sostroy.com

Phone number: 281 255 3752

John Kelley on LinkedIn

Beefy Marketing

CommunityBank of Texas

View Details

At some point or another, all businesses will need help scaling. While it is fine to go at it alone, there are some experts that can help you minimize the growing pains and ensure that your transitions are smooth. Guardian Business Group (GBG) is a consultancy that looks to partner with small businesses and helps them strengthen all areas from finance to marketing to ensure that scaling is as smooth as can be. Jeremy Angus of GBG joins us today to share some pertinent insights. We hear about Jeremy’s colorful journey and how he came to be an entrepreneur. Despite having the entrepreneurial spirit, going out on his own was not Jeremy’s initial choice, but when he finally went for it, he knew it was the right decision. We learn more about what GBG does, the clients they serve, and the various services the consultancy offers. Jeremy understands the power of small business, and his passion is contagious. Tune in to hear it all!

Key Points From This Episode:

The most famous person Jeremy has ever met.
Jeremy’s journey, his blindness diagnosis, and how he became an entrepreneur.
Insights into Jeremy’s first business and what he learned from this.
The gap Guardian Business Group is looking to fill.
Some of the interesting ways people have come to find Guardian Business Group.
Guardian Business Group’s main type of customers.
The three tiers of services Guardian Business Group offers.
Not all services should be cheap; you get what you pay for.
How being on a cloud system has helped the business.
What you can do to support Guardian Business Group.

Tweetables:

“There’s so much business to go around. I just feel like small business forgets that it’s the most powerful business in the world.” — Jeremy Angus [0:17:57]

“Our main flagship is scaling.” — Jeremy Angus [0:23:45]

“One of our company mottos is that if we make a mistake and it costs you money, we have to pay.” — Jeremy Angus [0:31:20]

Links Mentioned in Today’s Episode:

Jeremy Angus on LinkedIn

Jeremy Angus Email — jeremy@gbgadvisors.com

Guardian Business Group

John Kelley on LinkedIn

Beefy Marketing

CommunityBank of Texas

View Details

Gyms were some of the hardest-hit businesses during the height of the pandemic, and staying afloat for many was not easy. Through building a strong, tight-knit, and supportive community, John Chambliss managed to see his gym, 48 STR8, through the worst of it. In fact, the brand has come out with its own supplement line, thanks to the time John had to slow down and get things off the ground. Along with owning the 48 STR8 gym, supplement, and nutrition brand, John is also a firefighter and all-around muscle man. In this episode, John talks about how he got into training and shares his approach to building relationships with his clients. While people may come into the gym as strangers, they leave as friends, and this sets 48 STR8 apart from the rest. We talk about the pivots they made during the pandemic and the changes they have kept since. Our conversation also touches on some of the developments and challenges with the supplements arm of the brand, how to support 48 STR8, and when we can expect professional athletes and competitors to start using their products. Tune in to hear it all!

Key Points From This Episode:

Get to know today’s guest, John Chambliss.
Hear about how many Pringles John has eaten in one sitting.
How John got into the world of fitness.
The importance of understanding the clients and their specific needs.
The horrific accident John got into and how he recovered in such a short time.
Services 48 STR8 offers and what separates the gym from the rest.
John’s approach to support and motivation.
How 48 STR8 survived the pandemic and the innovative pivots they made.
Why Covid helped the 48 STR8 brand overall.
Challenges with the supply chain for the supplements branch of the brand.
One of the funniest memories John has from the gym.
What the community can do to support 48 STR8.
The certification that 48 STR8 is in the process of getting.
Where you can find John and 48 STR8 online.

Tweetables:

“The wreck saved me and it really opened my eyes on the right way to do things. It was a saving grace.” — John Chambliss [0:06:19]

“I don’t really have clients; I just have a lot of friends.” — John Chambliss [0:08:11]

“The backbone of the company is being one of the cleanest supplements you can possibly buy.” — John Chambliss [0:21:02]

Links Mentioned in Today’s Episode:

John Chambliss

48 STR8

John Kelley on LinkedIn

Beefy Marketing

CommunityBank of Texas

View Details

Today on The Beef, we get down to it with Brittney Aplin, who owns Captain Brad's Coastal Kitchen! In this no-frills and inspiring conversation, we hear from Brittney about her family's ties to the world of seafood, and how her father entered into the restaurant business in her younger years. She explains how she never imagined another path and the challenges that she and her team encountered after her father passed. We also talk about how the restaurant managed to stay afloat during the difficulties of the pandemic, and how she approached keeping her customer base happy. Captain Brad's has a dedicated cult following, something that is not easy to come by, and we get the lowdown from Brittney on what she believes are the main contributing factors to this. To hear it all from a business owner who is sticking to her guns and creating a legacy along the way, listen in with us!

Key Points From This Episode:

Brittney's idea for a warning label for humans.
A little bit about Brittney's family history and her connection to the seafood business.
Captain Brad's cult following and Brittney's thoughts on what has created this.
The biggest changes and trends in the hospitality industry over the last few years.
The good luck that Captain Brad's had with inspection agents during the pandemic.
Rallying and support within the industry during the challenges of the past two years.
Some of the best customer stories and love that Brittney has experienced recently.
Why staying authentic and sticking to seafood has served Brittney and her team so well.
Lessons learned during the pandemic and the whirlwind experiences of 2020 and 2021.
Advice from Brittney on the power of research and how to save some money.
How to connect with and support Brittney and Captain Brad's Coastal Kitchen.
The 'superhero parking' at the restaurant and discounts offered to the military and first responders.

Tweetables:

“The restaurant industry is all I know. My dad was a commercial crabber, shrimper, oysterman. We were always raised on the water, my whole family. He decided to get out of that and opened a seafood restaurant.” — Brittney Aplin [0:01:59]

“Me and the chef, we have been working together since we were 19. We are about to be 36.” — Brittney Aplin [0:04:40]

“We made it through COVID. What a blessing that is, that not everyone can say.” — Brittney Aplin [0:08:32]

Links Mentioned in Today’s Episode:

Brittney Aplin on LinkedIn

Captain Brad's Coastal Kitchen

John Kelley on LinkedIn

Beefy Marketing

CommunityBank of Texas

Small Business Origins: Recent Episodes

Beefy Marketing/Small Business Origins