Marketing Chat: Recent Episodes
Kevin Berry
Join host Kevin Berry as he interviews fellow marketing professionals to learn something new each episode. The guests will give you insights into a marketing topic in their expertise and who they are!
In this episode, Chelsea and Kevin dig into social media marketing in the food industry, focusing on the stark differences between chain restaurants and local eateries, particularly emphasizing the value of customer relationships in smaller establishments. They tackle the complexities of pricing, promotions, and the crucial timing in marketing while exploring the roles of user-generated content, influencers, and loyalty programs in the context of inflation's impact on the industry.
The discussion extends to marketing and photography within restaurants, touching on partnerships with recipe bloggers, the choice between stock photos and actual photo shoots, and the significance of authentic content creation, plating, and presentation in enhancing the dining experience. This comprehensive conversation guides understanding of the multifaceted aspects of restaurant marketing and the importance of authenticity in connecting with patrons.
In this episode, hosts Kevin Berry and Chelsea talk about the intricacies of client-agency relationships, offering insights into how both parties can navigate the complexities of fostering successful partnerships. They explore the common pitfalls clients encounter when they have unrealistic expectations or have had negative experiences with past agencies, emphasizing the importance of trust, communication, and setting clear expectations from the outset.
Chelsea shares her perspective as a strategist who works closely with agencies. She highlights the frustrations that can arise from miscommunications and mismatched expectations with clients. She stresses the importance of transparency and the need for clients to trust the expertise of the professionals they hire.
Kevin provides a counterpoint, discussing his experiences with clients with genuine concerns about previous marketing failures. He values educating the client and not hiding behind buzzwords and terms they don't understand. Collaboration between clients and marketing professionals will bring the best results.
Throughout the episode, both hosts emphasize the value of open dialogue, mutual respect, and the willingness to adapt strategies. They also touch on scope creep, where clients' requests exceed the agreed-upon services, and how to handle such situations professionally.
By dissecting these common scenarios, Kevin and Chelsea aim to equip listeners with the tools and understanding needed to navigate the often complex client-agency landscape, which will ultimately lead to more effective and satisfying marketing endeavors.
Join hosts Kevin Berry and Chelsea as they delve into the essentials of building a successful brand strategy, with a focus on social media marketing. Whether you're launching a new business or taking your first digital steps, this conversation is packed with actionable insights.
Kevin and Chelsea share their experiences and offer practical advice on navigating the digital landscape. Discover why having a website might not be the be-all and end-all for your brand, the significance of aligning your social media strategy with your business goals, and the crucial role of authenticity and consistent messaging.
The duo tackles common misconceptions and questions from clients, emphasizing the importance of understanding your audience and the role of paid advertising in amplifying your reach. They also explore the nuances of various social platforms, highlighting the need to choose the right channels for your brand and how to make the most out of your content.
From discussing the nitty-gritty of Instagram profiles to the strategic use of highlights and the art of engaging with your community, Kevin and Chelsea offer multiple tips to elevate your brand's online presence. Whether you're curious about the impact of logos, the role of legal departments in social media marketing, or simply looking for a fresh perspective on digital brand building, this episode is a must-listen for marketers and business owners alike.
Kevin Berry and Chelsea discuss the nuances of paid versus organic social media strategies. Kevin starts by delineating the fundamental differences between organic and paid social media, offering a primer for business owners outside the marketing sphere.
The conversation transitions into a critical examination of common misconceptions surrounding paid and organic social media, with Chelsea clarifying the distinct roles and expectations in each domain. They address the challenges small businesses face in the digital landscape, emphasizing the importance of a strategic approach to content creation and ad placement. The episode also explores the intricacies of community management, the impact of comments on ad performance, and the significance of aligning paid and organic efforts to amplify brand messaging.
Listeners will gain an understanding of the strategic thought process behind successful social media marketing, the pitfalls to avoid, and the importance of consistency and coherence in brand communication. Whether you're a seasoned marketer or a business owner navigating the digital realm, this episode offers valuable perspectives on maximizing the potential of your social media endeavors.
Chelsea and Kevin dive into the evolving landscape of community in the marketing world. With Kevin's experience since 2015 and Chelsea's journey starting in 2008, they bring a wealth of knowledge and firsthand insights into how brands engage with and build their communities. This episode tackles the transition from traditional marketing tactics to the nuanced realm of authentic community engagement, challenging the effectiveness of personas and the real impact of engagement baiting tactics.
Listen as Chelsea shares her experiences with notable brands and her transition to freelance, offering a unique perspective on the value of understanding your audience beyond the surface level. The conversation explores the balance between paid and organic social media, the importance of employee insights, and the power of collaboration within organizations. Kevin and Chelsea also discuss the pitfalls of expensive photo shoots and highlight the significance of quality content and a long-term approach to social media strategy.
Whether you're a marketer looking to deepen your understanding of community engagement or a business owner curious about the real value of authenticity in marketing, this episode provides valuable insights and practical advice for navigating the complex marketing landscape.
Matt Bieker joins me again to discuss artificial intelligence's impact on copywriting and potential regulations that might need to be considered. We also discuss how "freedom of speech" and "censorship" are often not used accurately.
Matt Bieker is an award-winning journalist and copywriter based in Reno, NV. After graduating from the Reynolds School of Journalism in 2014, he went on to cover arts, community development, and feature stories for local and national publications. He has since branched out into marketing and copywriting for the tech, healthcare, and B2B sectors, applying the skills and people-first storytelling philosophies that serve his journalism career.
Matt's Links:
LinkedIn
Website
Tessa rejoins the podcast to talk about her team's success in supporting executives to be active and effective with their personal profiles. This strategy has been great for them on LinkedIn, so we dive into how they set it up and who they approached first with the idea. We also get into some brand marketing on LinkedIn, utilizing videos and paid campaigns.
Tessa Vogel is a Wisconsin girl who fits most of the midwestern stereotypes. She loves to cook and bake, grew up surrounded by woods, and was accustomed to bonfire hopping on a lake. Tessa attended UW-Madison and graduated with a Bachelors's Degree in Communication Arts (TV, Radio, and Film track) and minors in Studio Art (photography track) and Digital Studies. She worked in Chicago and LA for short periods of time (for entertainment and publishing gigs).
Tessa's Links:
LinkedIn
Instagram
Carl Murray III joins me again to talk about artificial intelligence and its threat to creatives. We talk about how it has helped him create a daily schedule, research, and take over some tasks at his agency.
Carl founded his agency Endurance, a strategy + content agency fixated on helping wellness and lifestyle brands stand out through authentic storytelling backed by data-driven insights.
Carl's Links:
LinkedIn
Twitter
Instagram
Endurance
Harrison returns to talk about the new form of Google Analytics that will entirely replace Google's older Universal Analytics in just a few months. We also talked a little bit about paid search and Facebook ads for smaller businesses!
Harrison's Links:
Twitter
LinkedIn
Website
Business Website
In this mini episode of Marketing Chat, Matt Bieker joins us to talk about quality writing! This topic is important with the advancement of AI copywriting tools available. Matt talks about his background, career path, and offers a few tips to improve your writing. Matt will be returning in a future episode this season to fully dive into AI writing.
Matt Bieker is an award-winning journalist and copywriter based in Reno, NV. After graduating from the Reynolds School of Journalism in 2014, he went on to cover arts, community development, and feature stories for local and national publications. He has since branched out into marketing and copywriting for the tech, healthcare, and B2B sectors, applying the skills and people-first storytelling philosophies that serve his journalism career.
Matt's Links:
LinkedIn
Website
Ivonne returns to talk about a new type of user generated content! I initially thought we would have a clear line drawn between influencers and UGC as a result of this conversation, but the lines are blurred more than ever. Ivonne does an amazing job explaining "staged UGC" and how it varies between influencers and the traditional UGC we're used to seeing.
Ivonne is a marketer at TINT and hosts the Future of Marketing podcast, which has a newsletter on its own! Outside of work Ivonne loves to travel!
In Season 1, Jelle told us how he became a more knowledgeable and experienced Marketer while being in between jobs for one year. He landed a position right before the first episode. In this episode, we talk about making mistakes and other areas marketers grow along the way. Jelle now works as a Social Media Specialist at Almo Nature Benefit S.p.A.
Austin Byler joins me in this special episode to talk about his elite mindset and how he helps develop others' mindsets. Austin provides excellent tips about imposter syndrome/limiting beliefs, finding joy during hard times, and you are more than the uniforms you wear.
Austin Byler is a future author, professional speaker, and co-founder of Major League University, which focuses on developing the mental game of young athletes.
Austin's Links:
Twitter
LinkedIn
Instagram
Today Chelsea Bradley joins us to talk about her career in social media! Chelsea has over 14 years of experience as a freelancer working in both paid and organic social. We talk about the current frustrations of social media managers being forced to adapt to Reels and TikTok while also talking about life as your own boss. Many like to glamorize it, but Chelsea offers a realistic look into her career and how she built it. As a Padres fan and ocean photographer, Chelsea enjoys life in beautiful San Diego.
Chelsea's Links:
LinkedIn
Twitter
Camber joins us to discuss combining her two passions of marketing and educating female (or those who identify as such) hoopers. Camber started Cut Down The Net to educate these young athletes on topics such as NIL, financial literacy, personal branding, social media marketing, creator economy, mental health, performance anxiety, health & wellness, etc. We dive deeply into the NIL and the new world where amateur athletes can now profit off their own brands.
On top of Cut Down The Net, Camber works in marketing for Give WP. Outside of work, she enjoys staying active by swamping, playing/watching sports, and keeping up with her two teenagers.
Camber's Links:
LinkedIn
Twitter
Ky Sisson joins me to talk about what goes into producing and creating a tv show in these digital times. Ky is the producer of this award-winning tv show and is also responsible for recruiting and maintaining partnerships. He brings up some great points about content creation that are useful for any content creator.
In this episode, Ky also gives some tips on balancing work and life a little bit better, as well as his recently found love of motorcycles.
Ky's Links:
LinkedIn
Aging and Awesome
A and A Media Group
Christina Jovanna Olivarez joins me to talk about the new video content we are seeing on Instagram and TikTok. While many are bashing Instagram lately, we focus our conversation on the positives. Christina and I start with what Instagram was and discuss what it has transformed to be. Christina also has tips on what content types work and the formatting you need for success.
Christina is an award-winning Social Media Strategist, TEDx Speaker, Founder & CEO of The Social Butterfly Gal, and Co-Founder of Hustle + Socialize. Outside of work, Christina enjoys living in San Antonio, Texas, and loves traveling abroad.
Christina's Links:
Twitter
LinkedIn
Instagram
Dakota Snow joins us in this episode to discuss his career journey and the challenges he's tackled along the way. Dakota doesn't just look to accomplish something, but he accomplishes new things at a very high level. He has a lot of helpful tips for those wanting to try new things.
Dakota is a professional photographer who was the Director of Marketing at Jackson Automotive Group. He is now facing his next challenge, starting up Lots Of Good Ideas with his new business partner.
Dakota's Links:
Twitter
LinkedIn
Lots Of Good Ideas
In this episode, we dive into the world of digital advertising with Harrison Hepp! We discuss the big differences between paid search and paid social, creatives, and targeting. Harrison also gives some red flags small businesses should look for when working with an agency or professional.
Harrison's Links:
Twitter
LinkedIn
Website
Business Website
Duarte Garrido joins the podcast to discuss what is next for marketers to focus on. We talk about community, web 3.0, NFTs, content marketing, and more! We discuss which of these are red herrings and which are here to stay.
Duarte Garrido has been a leader of social for Sky, Philip Morris International, and Coca-Cola HBC. He now joins Standard Chartered Bank leading their global social media efforts.
Outside of work, Duarte is a father to an 11 month old baby girl and a 5-year-old Tibetan Terrier. He is an avid podcast listener, early riser, teetotaler, and health nut into meditation, sports, and routine. In his spare time, he reads up on marketing books. Duarte is also a lover of brands and a keynote speaker at various Marketing events.
Duarte's Links:
LinkedIn
Twitter
Fellow agency owner Carl Murray III joins us to open up season 2 of Marketing Chat! In this episode, Carl and Kevin go totally unscripted just going where the conversation takes them. Carl touches on personal branding, marketing vs sales, content marketing, and pricing strategy.
Carl founded his agency Endurance which is a strategy + content agency fixated on helping wellness and lifestyle brands stand out through authentic storytelling backed by data-driven insights.
Carl's Links:
LinkedIn
Twitter
Instagram
Endurance
Jade Tambini joins us to talk about the gaps that exist in B2B marketing. One of the biggest gaps is with staffing where junior marketers are often left without proper guidance. Yet when things fail, they also get the blame despite not being set up for success.
Jade is a mother of 2 who lives in Wales in the UK. She loves running, enjoys the beach where she lives, and finds passion in fiction writing/ modern poetry. Jade is also a multi-award-winning professionally qualified (CIM) Strategic Marketing Consultant with 17 years of experience in B2B marketing.
Her professional experience includes running an international marketing department as Head of Marketing for a division of FTSE 100 company, DS Smith PLC, plus a variety of businesses up to Director level.
Previously Chair of The Chartered Institute of Marketing (CIM), Wales board, Jade is a regular media commentator, and international event speaker with a passion for supporting junior marketers through University lecturing, live lessons, and mentoring.
Today she runs Tambini Marketing, a B2B Marketing consultancy specializing in helping small B2B’s grow through brand positioning and marketing strategy as well as working as an Online Educator and mentor helping B2B marketers navigate the twists and turns of their career.
Jade's Links:
Website
Twitter
LinkedIn
YouTube
Podcast
TikTok
B2B Marketing Clinic Free access when you use coupon code"MC"
Jason Bradwell joins us this week to talk B2B or business to business! In this podcast episode, we talk about how many brands have B2B marketing wrong. They focus on a quick sale with a small percentage of the population currently in the market for a product or service. Instead of providing value to the larger audience and being patient. Jason is also encouraging brands to utilize their leadership's and employee's social media presences. He even did an experiment providing three sales individuals with marketing support and got some pretty impressive results.
Outside of work, Jason is a father and whiskey lover!
Jason's Links:
Newsletter
Twitter
LinkedIn
Website
Podcast
Kira joins us to discuss the topic of talking with our customers! We have so many different options, platforms, and technologies available to help in this process that it is important to have a solid plan. Kira drops a lot of wisdom in this episode on how to set that foundation, thoughts on automation, and not to bite off more than you can chew.
Not only does Kira have knowledge of marketing, but she also gives us some tips on how to better take care of our house plants!
Kira's Links:
Twitter be on the lookout for her Marketing Happy Hour Space!
LinkedIn
TikTok
Cancel Trash Marketing Newsletter
Fresh off the Social Media Week stage Ivonne Aldaz joins us to talk about UGC or user generated content! We touch on how UGC is being utilized and the value it brings to the brands that can get their community to generate it. Ivonne addresses how you could build a foundation for success and what your expectations should be when launching your first UGC effort.
Ivonne works for Tint and is a host of Future Of Marketing which has a podcast of its own and a newsletter! Outside of work, Ivonne loves to travel and even promises to bring back her travel blog in this conversation!
Ivonne's Links:
LinkedIn
Twitter
Timothy Rodman, CPMM joins the podcast to talk about Growth and Demand Gen Marketing! In this episode, we touch on what Timothy feels are the main pillars for promoting growth in a marketing ecosystem. This includes email and social media marketing, attributing revenue to marketing, choosing a niche, plus the ever-changing marriage between marketing, sales, and your target persona.
Timothy is a Growth Marketing Manager for Rent Dynamics, a multifamily SaaS company set to improve the leasing experience for everyone. He enjoys 80’s music, time with his wife and daughter(s), and obsessing over what makes people tick.
Timothy’s Links:
Tim Allen's ACTUAL Twitter
Timothy’s Project Tracker
LinkedIn
Twitter
TikTok
Warren Laine-Naida joins the podcast to talk about SEO! For many of us, SEO can be a marketing term that causes us to cringe and comes in the form of spam emails. In this episode, we learn how SEO has evolved, what determines if a brand needs paid help, and so much more about SEO.
Warren is an SEO Consultant and professional educator teaching students about SEO and eCommerce. He enjoys crafting chocolate and writing outside of work.
Warren's Links:
Chocolate
LinkedIn
Twitter
Website
More Links
Jake Zachariah or JZ is a consumer of wisdom and a marketing professional that has continued building momentum on his career path. In this discussion, we talk a lot about his favorite pieces of wisdom he has gathered along the way. One of them was this bit of wisdom: "The path of least resistance builds the most momentum." My initial reaction to that statement was negative, feeling like it was saying go for the easy path, not the challenging one. JZ explained how that isn't the case and why it is an important mindset.
Who is Jake Zachariah?
He's a Product Marketing Manager for a SaaS company that serves the Real Estate Management industry (Multifamily and Commercial). JZ is also on a lifelong journey to learn as much wisdom from others as he possibly can.
JZ's Links:
LinkedIn
Twitter
In this episode of Marketing Chat we are talking all about influencers with Kayley Reed! Kayley does an amazing job explaining the world of influencers starting from the ground up and giving you all the knowledge you need to know if you're a brand interested in utilizing influencers more!
Kayley has done TikTok strategy for John Krasinski’s Some Good News and Calm! She started Hermana Agency in which their influencers have worked with: Revolve, McDonalds, Covergirl, Steve Madden, Tiktok, Youtube Shorts, Amazon, Spotify, H&M, many more!
Platforms Mentioned:
Dovetale
Fohr
#paid
Kayley's Links:
Kayley's Instagram
Kayley's LinkedIn
Hermana Agency's Instagram
Norm
Hermana Agency
In today's Marketing Chat we talk with Teodora (Ema) Pirciu! The main topic of the conversation is B2B (business to business) marketing. We discuss how there are many similarities between B2C ( business to consumer) and marketing in general.
Teodora is the Content King at Impressa Solutions and is a marketer outside work because she sees marketing everywhere, from Netflix shows to how she does the laundry. Her multiple personalities are a baker, a mother, a dancer, and sometimes a person who plants stuff in the garden (but not a gardener yet). You can follow her on LinkedIn or Twitter!
Joe Ray joins us this week to talk about how the traditional career path is breaking. He mentions why it is important to break out of the “career path” mentality and take advantage of what the new age career path opportunities provide.
Joe's Links:
Joe's article on breaking the career path model
Long-form writing on Medium
Casey Broach joins us to talk a little bit about user experience while also dropping a lot of knowledge in broader areas of marketing. We also discuss the challenges and blessings of the work from home life, especially with Casey having a toddler. Casey works at LexisNexis and has dreams of opening her own yoga studio someday.
Casey's Links:
LinkedIn
Twitter
Matt Lush joins us in this episode and dives into a few things that are broken in marketing. While this topic could easily dwell in negatives, Matt does an excellent job coupling it with topics of gratitude and work life balance.
Matt Lush is a marketing and communications partner to trailblazing brands, worthy causes, and transformational leaders. He led content and communications as a Senior Manager at Clear Capital, a national real estate valuation tech company. Before that, he spent time in politics, at a PR agency, and at a medical school.
Matt's Links:
LinkedIn
Twitter
Photo Instagram
In this episode of Marketing Chat, I interview Johann Warnholtz about event planning, community, and his journey. He is a great example of how putting in work and building relationships pays off over time.
Johann is a marketer, writer, photographer, and proud extrovert. He is the Marketing Director at Phoenix Magazine
Johann's Links:
Twitter
LinkedIn
Blog
Instagram
In this episode, I interview Jeremy Linaburg who dives into his journey with social media and community building. We talk a lot about building your social media efforts for you and trying not to let the opinions of others alter your path.
About Jeremy:
Jeremy is a husband, swim coach, and small group leader at his church. He enjoys hiking, reading, and hanging out with his family. Jeremy and his wife run Wholesome Media an organic social media management business.
Jeremy's Links:TwitterInstagramLinkedIn Wholesome Media:TwitterInstagram
Jelle Postma joins us from the Netherlands to chat about developing yourself as a beginning marketer! Jelle has boomed in the Marketing Twitter space over the last year and joins us today to give us some insights on what helped him. We dive into finding your brand and your self-worth along with what opportunities come from that!
About Jelle:
Jelle graduated, got and lost his first Marketing job in the middle of a pandemic. And yet, he found a way to become a more experienced and knowledgeable Marketer while being in between jobs for one year. Now, he works as a Marketing and Communications employee for Verano B.V.
Jelle's Links:
Twitter
LinkedIn
Morgan Ulrich joins us to talk about being flexible in your marketing career. Coming from a writing education it took Morgan trying new things before she found a role she loved. Listen in to this great Marketing Chat Podcast episode to learn about an individual who found their way into the perfect role by jumping at new opportunities and being flexible.
Morgan's Links:
Twitter
glad a song co-written and released by Morgan!
In this Marketing Chat we have a great conversation about working in a small team which can often look like a team of one and how going digital impacted marketer's processes and improved our work lives. Tessa dives into content creation, SEO, and personal challenges like imposter syndrome and over apologizing.
Tessa Vogel is a Wisconsin girl who fits most of the midwestern stereotypes. She loves to cook, bake, grew up surrounded by woods, and was accustomed to bonfire hopping on a lake. Tessa attended UW-Madison and graduated with a Bachelors's Degree in Communication Arts (TV, Radio, and Film track) and minors in Studio Art (photography track) and Digital Studies. She worked in Chicago and LA for short periods of time (for entertainment and publishing gigs).
Tessa's Links:
LinkedIn
Instagram
Girl Wash Your Face
Christine Johnson joins us today to talk about the importance of a portfolio for marketers! In this great conversation, we answer the questions of why marketing professionals so often struggle marketing themselves. Christine also gives some insights and pointers on how to get started and where to focus on.
Helpful Links:
Christine's Twitter Thread on Portfolios
https://twitter.com/CJ_250marketing/status/1348785605430296576
Leading things off with our debut episode is Tony! Tony has been in various roles in social media and he currently is working in paid social. We discuss his experience as a social listener, community engagement, and now paid advertising along with things he wishes he knew earlier in his career. We also shortly dive into a few mental health topics like imposter syndrome and how Tony has grown his confidence to have difficult conversations at work. This is a great podcast episode for young marketing professionals interested in various roles in social media!
Tony's Links:
LinkedIn
Twitter
Podcast