Talent Blazers: Recent Episodes
David Macciocca
What does the future look like for talent acquisition, employer brand and recruitment marketing? And what role does video have to play? The industry's most prominent thought leaders weigh in on the state of talent, cut-through concepts and opportunities to drive long-lasting impact.A VideoMyJob series hosted by Founder and CEO David Macciocca.
“We spend quite a long time working at the business case stage of things because by the time comms or TA comes to us, they’re really knowledgable about of what EVPs are all about.
The things is, there’s a need to get the business to come on the journey and be educated on this early on.”Tim Mundy is the founder of Digital Affair where he and his team help shape the employer brands of some of the worlds biggest organizations. In addition to his extensive work consulting, Tim is also one of the founders of our very own VideoMyJob and sits on the board of directors.
"The candidate experience is actually the generated outcome of other relationships and other peoples input into the journey for the hiring process.
So when we think about that, who are the other humans who have touched that journey?"
Steve Usher is the co-founder of 5ive Studio, where he and his team specialise in helping organizations elevate their candidate and employer experience with a design forward approach.
Listen to the full episode now.
"I think the pandemic has taught us that you don't need high quality production all the time. It's actually about the story.
And as long as the story is good and engaging, people will interact with it."
Simon Druery has long been an advocate for the power of story telling and its place as the hero of any meaningful EVP. Whether it's a simple testimonial or a full window view into the organization, people's stories are what makes not just an EVP but your employer brand as a whole.
Listen to the full episode now.
“Your employer brand should be three things; It should be authentic, authentic and it should be authentic.
If it’s one of those, you’re on to a winner.”
Jason Burns is one of Australia's expert Employer Value Proposition consultants with a real emphasis in the need for authenticity when taking on any EVP project. Whether it's starting one for the first time, to evolving yours to match the scale and state of your organization.
Listen to the full episode now.
“ROI is so critical I mentioned. I think teams are finally getting the support and funding, or 'the airtime' for EVP as a topic. Often for the first time.
So it’s really important to make for damn sure that you’re tracking everything to prove the effectiveness of the EVP. It’s business at the end of the day."
Hear from Brie Mason, one of Australia's veteran trail blazers in the realm of employer value proposition creation, on the importance on 'all hands in' EVP development and amplification.
“You know the biggest question that not enough agencies ask, right at the beginning, is ‘what are the problems that you’re trying to solve?’
So we look to the workforce data.”Mark Puncher talks about the value already inside every organization in the form of employee experiences and the lessons he's learned from internal interviews to develop you employee value proposition.
"Culture is becoming a huge factor for talent at the moment. Talent want to know 'what's it like?' How are your current employees experience that culture? What are they getting out of it? How do you actually demonstrate a good cultural place to work?
A lot of this is now not just saying, it's actually showing. So again, a lot of talent want to see. And that where you messaging, your content, your story tellings comes in."
Ruby Jeer discusses the need for foundation pillars in structuring an EVP and where the balance is between aspiration and realistic employer brand.
"We always recommend to launch a new EVP internally first. And I think that's important from an authenticity perspective. There's an opportunity to lift morale, remind people why they're there, and galvanize an internal audience.
You know, that can have an immediate impact on productivity; and just getting feedback and authentic content."
The journey of creating an EVP spans across areas such as research, strategy, expectation setting, and amplification. So it's no wonder many organizations look for expertise in the likes of Bryan Adams to help get their EVP not only established but built with authenticity.
Find out Bryan's take on what organizations need to consider when undertaking an EVP project for existing employees and new candidates.
"If you're interviewing a person and you start using words like, employer value proposition, EVP, pillars, insights, they might not necessarily understand what you're trying to achieve. And it's not resonating with them.
But, once you go with the language of, what makes you come here? What attracted you to be here? What surprised you?.. you start to get real insights."
A considered approach to the research phase of your EVP is crucial to discovering the truth behind what IS your employer brand. Because after all, every organization already has an employer brand. Some are just yet to discover it.
Find out how Agata Furman helps organizations discover their employer brand and empowers them to elevate the experience of employees and candidates alike.
"It's not unusual to have to have the conversation with clients about not biting off more than you can chew in your first EVP Project. Particularly for multi-national organisations where they are quite complex...
... we need to really look at what is critical to the business, in terms of future growth plans or talent segments that are challenging to hire and retain. As well as their priorities to start with."
Establishing the approach to developing an employer value proposition is one of the first things anyone needs to account for in the EVP journey. A stage that professionals such as Margie Kwan, understand and have considered the importance in getting it right.
Find out about Margie's five-step process to creating a meaningful EVP which will ensure your organization will make an impact on candidates across the board.
"As researchers and data players, what we do is try not to think about the solution before we get all the data; no to bias the process.
So you're not setting any hypothesis before we finish the data collection. THEN we start the incubation process..."
Research is an intrinsic stage in developing an employer value proposition and one of the first. Se getting it right is the difference between creating something genuine and valuable against missing the mark and releasing a sub optimal.
Find out about how to research properly from the insights of Barabra Zych and her data-lead approach to starting an EVP.
When you're dealing with confidential information and nervous employees, implementing video inside a conservative organization does come with its challenges.
Luckily there are innovative talent teams like the one at #Leidos, who embrace the pushback and let the results do the talking.
Get inspired with ways to humanize the candidate experience and influence hesitant hiring managers in this episode of #TalentBlazers.
CandidateExperience #EmployeeOnboarding #EmployeeExperience
Find out more: https://bit.ly/3s0j4zV
Have you incorporated (or considering) video in the employee onboarding journey?
The content and key messages you deliver to new hires can set the tone for their employment.
Stay authentic and measure the impact of your early communications with help from the Talent Acquisition team at Cetera.
TalentBlazers #EmployeeOnboarding #EmployeeEngagement #Onboarding
Find out more: https://bit.ly/3s0j4zV
Do you want to start sharing your personal brand online but feel paralyzed by perfection?
Pete Watson, Owner of Mint Recruitment, has some great advice to help you get over the cringe and embrace consistency.
He also credits the many videos he filmed from the inside of his car to building industry familiarity and cut-through.
TalentBlazers #VideoTips #Recruitment #R2R #RecToRec
Find out more: https://bit.ly/3s0j4zV
What's your prediction for high-performing career sites of the future?
With lightweight personalization and thoughtful presentation of content now a candidate expectation, some of the biggest brands are exploring what's next.
GroupM is using interactive multimedia to increase engagement now and preparing for a future of searchable video responses—from real humans.
CareersSite #CareersPage #TalentAttraction #CandidateEngagement
Find out more: https://bit.ly/3s0j4zV
Is your recruitment process automated but lacking a human touch?
The talent team at Leyton recognize the importance of developing a psychological contract with candidates early on in the journey and is using video to stay front of mind.
They've also championed department-specific adoption strategies and developed a camera-loving culture amongst leaders.
TalentBlazers #VideoAdoption #VideoTips #TalentAcquisition
Find out more: https://bit.ly/3s0j4zV
We all know that candidates on the hunt want to know less about your product and more about your people.
Kara McLeod is showcasing the colorful personalities behind the Allianz brand with creative video ideas and employee empowerment.
Find out about her latest video series and why she thinks that video should be the holy grail of recruiting in this episode of #TalentBlazers.
EmployeeStories #EmployerBrand #EmployeeEngagement #EmployeeVideo
Find out more: https://bit.ly/3s0j4zV
Are your candidate comms coming from the company as a whole or an individual person?
Karly George from BHP is on a mission to make their CX more human by embedding video from real employees in their process emails.
Hear how BHP are going about implementation and what they're tracking to measure ROI.
TalentBlazers #CandidateEngagement #CandidateExperience #Recruitment #HiringProcess
Find out more: https://bit.ly/2HTwTOY
How do you get one of Australia's largest employers to adopt video? Empower their employees to share their authentic stories.
Danielle Brodie from Australia Post boils her video success down to building relationships, remaining curious and having lots of conversations.
Tune into this episode of #TalentBlazers to learn how to put your people at ease and help them realise they have a story worth sharing on camera.
EmployerBranding #Diversity #EB #EmployeeStories
Find out more: https://bit.ly/2HTwTOY
Are you part of a global recruitment team? Driving technology adoption at a distance can be tricky.
Thankfully the talent team at Siemens has some excellent tips to help you navigate the varying needs of different countries and cultures.
Another episode of #TalentBlazers worth taking notes from.
VideoAdoption #TalentAcquisition #CandidateAttraction #RecruitmentMarketing
Find out more: https://bit.ly/2HTwTOY
Remember that getting buy-in from relevant stakeholders always comes before you put pen to paper.
BlueCross Aged Care is a stellar example of an organization with a well-executed video adoption strategy.
Here's how to go about identifying a number of use cases in advance of a business plan.
TalentBlazers #VideoAdoption #BusinessPlan #TalentAttraction
Find out more: https://bit.ly/2HTwTOY
Are you measuring the impact of your recruitment marketing tactics?
RMIT University has successfully embedded video into the Hiring Manager experience by providing a detailed brief, concierge production service and closing the loop with reporting.
Learn how they're also using video to meet their diversity and inclusion goals in this episode of #TalentBlazers.
HiringManager #RecruitmentMarketing #DiversityAndInclusion #VideoCaseStudy
Find out more: https://bit.ly/2HTwTOY
How do you attract diverse talent in a competitive market? With authentic, employee-generated video. 🎬
The team at Incitec Pivot Limited has used video to double their graduate applicants, diversify their candidate pool and give an accurate glimpse into life on site.
Another episode of #TalentBlazers full of first-hand experience and practical tips to takeaway.
TalentAttraction #CandidateEngagement #GraduateAttraction #Diversity
Find out more: https://bit.ly/3dNHfeF
''Once you find the people who are interested in telling stories, it gets easier and easier, and before you know it, it [your employer brand program] has its own momentum''—Bryan Chaney, Co-Founder at Talent Brand Alliance.
How do you build a 15+ employer brand team from the ground up? What are the critical skills needed? Where should EB report to? When should you introduce video in your employer branding workflow?
Big juicy questions answered by one of the most respected talent brand leaders in the field.
''People are really trying to Marie Kondo their recruitment process. If it doesn't spark joy, don't keep it, because as quick as a candidate becomes available and shows interest, they're gone again''—Jo Vohland, General Manager at ATC Events and Media.
The perfect talent storm has been brewing for some time and Jo helps break down the multitude of challenges talent teams are experiencing right now, fresh off the back of ATC's State of Talent Acquisition research report.
How to navigate candidate mistrust, introduce employee referrals and create video specifically for career sites and plenty more.
''Using video to show up in the peripheral vision of your target audience multiple times before they're even asked to directly click on a link and apply for a job. That stuff works'' - Craig Fisher, Founder of TalentNet Media.
Learn why timing is everything for candidate engagement, the importance of giving your people permission to tell their story and ways to incentivize teams to share branded content online.
Craig shares plenty of real-world examples to inspire your own use of video to attract candidates through employee advocacy.
''If you were to look at a long-term strategy to best engage or increase your candidate experience, video should absolutely be a part of that. Now, where and how you use it can vary very greatly.'' - Jeff Weidner, CEO at Popmix Media.
From tailored messages and optimal video length to effective distribution and measuring ROI, this episode is full of actionable strategies to enhance your candidate experience.
Jeff's 20 years in recruitment and extensive video experience is a unique match that can help talent teams cut through in 2022.
''At the end of the day, all brands are organizations of human beings. People just want to see people at work and that in itself is a great way to be inclusive.''
Hung Lee, the editor of leading industry newsletter Recruiting Brainfood, gets us up to speed on the UK employment market.
Why the shift to remote work has damaged companies' ability to differentiate, how employee-generated video can drive inclusion and ways to leverage the porous barrier between our professional and personal profiles.
''We can't all be the best place to work, but be the best place for whom and in what way? The future is completing that sentence. When you're honest, candidates are forced to be honest too.''
James Ellis, the Employer Branding Nerd, shares how to look beyond demographic segmentation to create desire among the right people, a refreshing perfective on the future of employer brand and communicating subjective value over objective value.
Ellis also offers insight on how imperfect, rough and ready, video content can enhance your employer branding strategy.
''You can attract both employees and customers by talking about how progressive your approach to talent is.''
This is just one of the many suggestions from Aaron McEwan, VP of Research and Advisory at Gartner, to help talent professionals navigate The Great Resignation phenomenon.
Discover the needs of candidates in this new market, why transparent employee video has never been more important and how employer branding is now sexier than data science.