The Evidence-Based Marketer: Recent Episodes
Symmetry Partners, LLC
Marketing is rapidly evolving from an art to a science. The Evidence-Based Marketer is a podcast and resource—with a special emphasis on financial services marketing—focused on how you can use data and research and time-tested strategies to be a more effective marketer. Whether you’re looking to grow your business or provide a better client experience, we help you put the science of marketing behind almost everything you do.
Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Happy Holidays from the Evidence-Based Marketer! In this week's episode, we take a look back, at one of our most popular episodes, A Look Back at the History of Holiday Marketing, for a deep dive into the history of Christmas, and the various marketing strategies that have influenced the way we experience the holiday season.
Black Friday, Super Saturday, Cyber Monday…the holiday season is a bonanza for marketers. But how did we get here? Puritans once fined people 5 shillings for celebrating Christmas. Now U.S. consumers spend $800 trillion annually on presents. We’ll look at some of the watershed moments that have helped create the way we’ve commercialized the holidays—from store window displays to Coca Cola’s co-opting Santa to sell soda to children, Montgomery Ward creating Rudolph the red-nosed reindeer to drive sales, Franksgiving, and much, much more.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Is it insatiable consumer demand? Is it tradition? Is it the flavor? The smell? Is it ingenious marketing? In this episode of The Evidence-Based Marketer, we look at the history, economics, and neuroscience to answer the pressing question - what’s the f@#$%&! deal with “Pumpkin Spice?”
Visit http://www.theevidencebasedmarketer.com to learn more.
If you would like a bit of relevant amusement, check out this brief clip from comedian John Oliver's Last Week Tonight: https://youtu.be/95vnXs1pjSY
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Welcome to our second of two installments on "Event Marketing." Since entering the endemic phase of our global pandemic, people have been eager to resume face-to-face social interactions. This has presented an opportunity for marketers to capitalize on this public desire for more direct forms of socialization. In this episode, we'll detail how marketers can organize, execute, and practically benefit from in-person events.
Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Welcome to our first of two installments on "Event Marketing." Over the last two years, virtual, or online events, have become a popular means of client communication. They're low cost, broadly accessible, and great sources of lead generation. In this episode, we'll discuss the technical aspects of virtual events, how they're best used, and the value of connecting with new attendees.
Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Online video is a ubiquitous form of communication at this point in our history. As a result, marketers have taken to using this medium as a primary method of outreach to their customers and clients. In our final installment of "The Three Pillars of Digital Marketing", we are joined by our video and podcast producer, Kevin Pallotti, to learn how businesses, both large and small, can use video marketing to grow.
Here are the video resources we mentioned in our podcast:
1) Loom: https://www.loom.com
2) Zoom: https://zoom.us
3) Veed: https://www.veed.io
4) Blue Yeti Microphone: https://www.bluemic.com/en-us/products/yeti/
5) Brightcove: https://www.brightcove.com/en/
6) Vimeo: https://www.vimeo.com
7) Wisita: https://wistia.com
Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
How are potential customers supposed to find you if you're invisible? In truth, that's a purely rhetorical question. Potential customers won't know you exist if your business does not have an established online presence. In this second installment of "The Three Pillars of Digital Marketing", we sit down to discuss the topic of search engine optimization and what you can do to get your business in front of your customers' eyes with just one keyword search.
Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
In this episode of the Evidence-Based Marketer, we begin a new series on the Three Pillars of Digital Marketing. Our first topic is marketing automation. This technology can assist businesses in managing their marketing processes, and campaigns, across multiple platforms, at the same time. In addition to be a prolific time saver, marketing automation can help you target potential customers and provide feedback on the effectiveness of your marketing campaigns. Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
"Love at first sight", a platitude used much too often. But if your website is extremely well made, it may be applicable to you! Listen to this episode of the Evidence-Based Marketer and learn how the visuals you present to the public can affect how existing, and potentials clients, see your business. Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
In this episode of The Evidence-Based Marketer, we continue our discussion of marketing and the five senses with "hearing". Specifically, we'll be discussing the effects of certain sounds, and music, on the client experience. Visit www.theevidencebasedmarketer.com to learn more. Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
You may not think that appealing to a client's (or customer's) sense of touch presents much opportunity to marketers. But, it trully is an essential component of your brand. In this episode, we discuss how clients' sense of "touch" can affect the way they perceive your brand. Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
The most emotionally resonant of our five sense, smell, can allow you to access—and create—compelling memories and associations. In this episode, we look at best practices on making smell a significant part of your branding and marketing.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
We kick off a new, 5-part series on how marketers can make the most of each of the five senses, starting with taste. We discuss some sweet and savory ideas for how you can make taste part of your brand, and use it to differentiate your services and enhance your client experience. Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
How can you ensure that clients feel great about referring their friends and family to you? In this follow-up episode of the Evidence-Based Marketer, we explain how advisors can astutely, and constructively, collaborate with clients to attain quality referrals.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
The number one fear, among financial advisors, is asking for a referral. What if you ask a client for a referral and the client says no? In this episode of the Evidence-Based Marketer, we explain how advisors can strategize, confidently approach clients, and work to build a more referable business. Visit www.theevidencebasedmarketer.com to learn more. Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Our host, William Chettle, continues his conversation with Symmetry's Director of National Sales, Tom Romano, to discuss tools that will set the right strategic direction for your business, help you to leverage what makes you unique, and focus on your true competitive advantages. Download our Growth Plan guide here: https://info.symmetrypartners.com/hubfs/Growth-Plan-Guide-Fillable-1.pdf
Download our Strategy Canvas here: https://info.symmetrypartners.com/hubfs/Strategy_Canvas_Template_Fillable.pdf
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Now that 2021 is behind us—a year full of volatility and uncertainty—how will you position your firm for 2022 and beyond? Our host, William Chettle, is joined by Symmetry’s Director of National Sales, Tom Romano, to discuss tools that will set the right strategic direction for your business, help you to leverage what makes you unique, and focus on your true competitive advantages.
Download our Growth Plan guide here: https://info.symmetrypartners.com/hubfs/Growth-Plan-Guide-Fillable-1.pdf
Download our Strategy Canvas here: https://info.symmetrypartners.com/hubfs/Strategy_Canvas_Template_Fillable.pdf
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Black Friday, Super Saturday, Cyber Monday…the holiday season is a bonanza for marketers. But how did we get here? Puritans once fined people 5 shillings for celebrating Christmas. Now U.S. consumers spend $800 trillion annually on presents. We’ll look at some of the watershed moments that have helped create the way we’ve commercialized the holidays—from store window displays to Coca Cola’s co-opting Santa to sell soda to children, Montgomery Ward creating Rudolph the red-nosed reindeer to drive sales, Franksgiving, and much, much more.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
In this episode, we continue our conversation with Mikhael Frazier, Symmetry’s creative director, to discuss the importance of not getting stuck in a rut, and updating your brand over time.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
In this episode, we’re joined by Mikhael Frazier, Symmetry’s creative director, to discuss the importance of branding and imagery and how it can help differentiate your brand and communicate your value.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Learn how to enhance your messaging in any medium, including the importance of your “Why” vs. your “What,” the power of the right word, and why you must meet your clients on (and in) their own terms.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
From lack of a marketing strategy to being generic to not understanding your audience, this episode focuses on 10 common bad habits that are holding marketers back from achieving better results.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Now that you've put the work into developing your website, how can you leverage it to develop leads, and more effectively serve clientele? In this episode of the Evidence-Based Marketer, we discuss marketing automation technology. Specifically, we'll define what it is, the best practices to adopt, and how you can implement it.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
A high-quality website is both a useful resource for customers, and a lead-generation tool for new business. In this episode, we discuss the common pitfalls of some websites, and how they can be drastically improved by making specific changes.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
We continue our focus on persuasion with details on 8 persuasion techniques (such as Unity, Liking, Social Proof), including a technique that increases your chances of getting agreement by 50%.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
How can you be more personally and professionally persuasive? In this episode we focus on first impressions and body language. How can you come across as more warm and competent (the two major elements of first impressions)? We also examine what physical cues can—and can’t tell us—about how someone might be feeling.
Visit www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Clearly articulating the value you provide to your clients can lead to more referrals, faster growth, and a more efficient and scalable business. As the Marketer, Stephanie Bogan, says, “When the vision is clear, the decisions get easy.” In this episode we look at how to construct an effective, memorable and durable value proposition/mission statement, including the key ingredients and how to use it in your business.
Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Social media is not just for prospecting. It is also a powerful tool for educating clients, gaining deeper insights into their lives and social and professional networks, and building stronger relationships. In this episode we look at the critical role social media can play in elevating your client experience.
Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
More than 3.75 billion people around the world use social media. And that number continues to grow. It’s becoming increasingly imperative for businesses to use social media as part of their overall marketing and communications strategy. In this episode of The Evidence-Based Marketer, we dive into some of the best practice for optimizing your social media to generate leads.
Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
For many businesses, your clients’ first impressions of you and your services and solutions will be shaped by your digital presence. From social media to your website, your digital ecosystem is how people research and validate (as well as refer) your company. In this episode we look at how you can create a consistent and compelling digital strategy that allows you to clearly differentiate yourself and gain efficiencies of scope and scale.
Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
How hard is your brand working for you? That’s a question marketers should ask themselves regularly—but seldom do. A strong brand can lead to greater client loyalty and faster growth, but even successful brands may need to be refreshed periodically. In this episode, we look at a time-tested, four-step process for building—or refining your brand. We look at everything from defining your brand’s promise and personality to brand architecture to key considerations for successful messaging.
Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.
Marketing used to be extremely subjective, grounded in art and intuition. Now, the ability to track and measure almost everything, provides marketers with powerful insights into how to evolve and fine tune tactics and strategies to optimize effectiveness. In addition, new insights into the emotional forces and intellectual biases that drive consumer behavior provide us with a more scientific understanding of how to deliver resonant message and solutions. In this episode, we provide an overview of this brave new world and what it means for marketers today.
Visit http://www.theevidencebasedmarketer.com to learn more.
Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss.
Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.
Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.
Please note that nothing either stated or implied on this podcast is intended to be Compliance or Legal advice regarding your Marketing Program.