Business Podcasting Made Easy: Recent Episodes
Donna Kunde & Ben Gioia ("joya")
This is your roadmap for how to become a unique expert, authority, or influencer in your field, fast. From there, you can create instant credibility with a high-quality book (that you’ve essentially just written, thanks to the podcast). We call it the Influencers Formula and you’ll call it your new best friend.
So mark your calendars and listen live each week. With proven, practical steps, you will amplify your message & grow your following without losing time, money, and energy.
So if you want a plug & play podcast that is worth listening to — without giving up the rest of your life — then keep listening. Before we get started, you can reach us at influencersformula.com
On this episode The Founder's Series Interviews, the host William Eastman welcomes Ben Gioia to discuss his journey to becoming a successful entrepreneur and author of the book "The Influencer's Formula." Ben's story shows how he went from struggling with drugs and partying to finding success and making an impact. They also discuss Ben's partnership with a company that helps business owners establish thought leadership through podcasting and book creation. Together they created a new way for business owners to create a book and podcast effortlessly. They also talk about an upcoming event that viewers can register for, called the Podcast and Book Roadmap, where Ben will reveal how to create a professional book and podcast with ease. This event is entirely free and recordings are available with a VIP package. Overall, this episode will empower people to step out as experts and thought leaders to make the impact they want to make.
- “Nothing limits achievement like small thinking; nothing expands possibilities like unleashed imagination.” — William Arthur Ward
- Become a person worth listening to by investing in your podcast / book thereby multiplying your reach so you can unleash your genius.
- It’s guaranteed: there will come a time (sooner than you think) when you have enough data. That means it’s time to invest in growing your influence and your reach.
- Create a marketing budget, do your research, and begin investing in next level strategies outlined in the Influencers Formula Roadmap episodes 41-52
- [TAKE ACTION] Review, remember, listen, and implement. And schedule a call with us at IBGR.info so you can get your podcast done!
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- There are a ton of ways to monetize and amplify your podcast. Don’t do them all. Follow the steps, test, and then add / expand when and if appropriate. (You’ll invest later.)
- Become someone worth listening to by being easy to follow and using the Podcast Profit Playbook.
- Your listeners (and next clients) are waiting for you to show up and transform their life and their business with your area of expertise.
- Review the Influencers Formula Episodes 25-40 (Podcast Profit Playbook) to learn how to build your monetization muscle. (Humbly) tell people you’re a thought leader as you amplify your unique expertise, and leverage the ‘F’ out of your show. (And remember that F is for fabulous!)
- [TAKE ACTION] Review, remember, listen, and implement. And schedule a call with us at IBGR.info so you can get your podcast done!
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- Winning the podcast game starts on the inside and comes through your story and your voice.
- Become a person worth listening to with the right mindset, presence, and voice that translates directly into your podcast and book.
- Show up consistently and authentically for your listeners (and for yourself) so you can have the greatest impact.
- Consistency makes for better results. Follow the Influencers Formula Roadmap episodes 17-24 and publish your podcasts.
- [TAKE ACTION] Review, remember, listen, and implement. And schedule a call with us at IBGR.info so you can get your podcast done!
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- The greatest influencers have 3 things in common: their “voice”, what they know about their audience, and what they offer (that nobody else can)
- Become someone worth listening to by doing the pre-work that you can easily turn into your podcast (and your book).
- Whether it’s your book or podcast, people listen with their eyes first.
- Review Episodes 1-16 and the show notes. What don’t you remember? Where do you need to refresh? Listen as appropriate. Contact us today at IBGR.info.
- [TAKE ACTION] Review, remember, listen, and implement. And schedule a call with us at IBGR.info so you can get your podcast done!
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “Stopping advertising to save money is like stopping your watch to save time.” — Henry Ford
- Become a person worth listening to by investing in marketing and/or advertising that’s not a waste of money (because you know your audience).
- Until now, you’ve been doing organic marketing. Now it’s time to invest in something that will bring a fantastic return. Many of the same platforms that you’ve been using also offer paid advertising. Don’t worry. It’s totally worth it (as you’ll see when you do your research).
- Do your homework. Create a listener account (on several potential platforms). Then look into their advertising offers and choose the best one.
- [TAKE ACTION] Create a paid ad for your podcast.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “Build something 100 people love, not something 1 million people kind of like.” — Brian Chesky, co-founder of Airbnb
- Become a person worth listening to by taking your show’s introduction (or offer) and turning it into a 30 or 60 second commercial.
- You've done the work. You’ve checked the downloads. You know what people want. Apply this wisdom to create a commercial (intro-based or offer-based).
- Choose your basis and where you’re going to run it (you’re show and/or someone else’s show).
- [TAKE ACTION] Write your script based on word count and record. Add music if you want.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “People are hungry for messages of hope and life. What are you broadcasting?” — Morgan Brittany
- Become a person worth listening to — by easily upleveling your expertise / authority / thought leadership — from (now) being a radio show host (in addition to being a podcast host).
- (Most podcasters don’t know this.) There are internet radio stations (like IBGR) that are looking for hosts. This can be a great way to position yourself as an expert and get in front of a new audience… and (like IBGR) be heard in over 183 countries!
- Research, listen to shows, and choose one station to get started.
- [TAKE ACTION] Book a discovery call with that station.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “Repetition makes reputation.” — Elizabeth Arden
- Become a person worth listening to by bringing a whole new level of awareness to your podcast (i.e. seeing from the top of the mountain).
- When and how will you serve next? What do your people need?
- Options: look at your downloads to see what’s most relevant, integrate a “hot topic”, take an item or two from your Playbook, and/or redo your season (interview style, for example).
- [TAKE ACTION] Decide when, how and what. Need help? Visit IBGR.info
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “Much publishing is done through politics, friends, and natural stupidity.” — Charles Bukowski
- Why is Surviving The Badlands (Without Losing All Your Gold) important for our listeners?
- It’s easy to avoid the most common publishing mistakes (especially when you work with the right publisher).
- Debunk the myths and misperceptions about publishing so you can make the right choice for your book and business.
- [TAKE ACTION] Listen, take notes, and get ready to publish your book!
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start
- “Someone ought to publish a book about the doomsayers who keep publishing books about the end of publishing.” — Evgeny Morozov
- 99% of the time, traditional publishing is NOT the way to go.
- “Self”-publishing is a loaded term with lots of baggage. A better descriptor is “nontraditional publishing”.
- Understand the benefits of nontraditional publishing for your business: you own your intellectual property, you don’t need a book proposal, and you don’t need to buy 1,000 books (that may end up sitting in your garage).
- [TAKE ACTION] Find the right publisher for you, not only someone who will publish your book, but will guide you in launching your book the right way.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start
- “Because most writers have totally unrealistic concepts of how publishing works.” — Jim Harrison
- Similar to trying to fix your own electric (or your own plumbing), you’re MUCH better off getting professional help.
- There are more than 400 steps to publishing a book. (Why would you spend the time, when instead you can be out speaking and connecting with potential clients?)
- Remember that most publishers only offer “one slice of pizza”. So make sure you get the whole pizza pie instead. Yummy!
- [TAKE ACTION] Find the right publisher for you, preferably someone who offers concierge, comprehensive, full-service publishing all under one roof!
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start
- “The publishing of a book is a worldwide event. The attempt to suppress a book is a worldwide event.” — Salman Rushdie
- There’s a good chance that book sales will get you nowhere. So focus on leveraging your book instead.
- Two launches are 500% better than one: your soft launch and then your bestseller launch (2-9 months later).
- Look at your calendar and decide: 1) when you want to publish (i.e. have your book up for sale); and 2) when it’s strategic to do your bestseller launch.
- [TAKE ACTION] Set a date to get your manuscript done!
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “Deliberately seek the company of people who influence you to think and act on building the life you desire.” — Napoleon Hill
- Become a person worth listening to by creating an engaged community around the transformation that you offer. And remember that 1+1 is much more than 2.
- It’s so much easier than you think AND you can leverage your time while maximizing your revenue. Make sure to tap into other people’s (and organization’s) audiences and make it easy for them to say yes (and easy for you to deliver).
- The simplest way to do it: 1) decide how many weeks you want the mastermind to be; 2) drip the content; 3) schedule hot seat/group coaching calls (or Zoom meetings); and 4) deliver your transformation.
- [TAKE ACTION] Reach out to business & networking organizations that offer training (and pitch your program).
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “If you don't find a way to make money while you sleep, you will work until you die.” ― Warren Buffett
- Become a person worth listening to by giving your listeners an opportunity to go deeper into the transformation that you offer.
- Start with your interactive ebook and put the ‘expanded’ content (i.e. videos, templates, PDFs, checklists, etc.) onto a platform like Thinkific or CoachAccountable. You can even use something as simple as Dropbox to start.
- First, gather/expand your online course content. Then establish the investment by using simple goal-based pricing. Price your course low enough to make it a “no-brainer” for your listeners..
- [TAKE ACTION] Take a look at your ebook and see where you can take your listeners deeper and provide even more value. What gaps need to be filled (beyond the ebook)?
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “Membership of an organisation is good, as long as you can make yourself heard.” — Mahathir Mohamad
- Become a person worth listening to by leveraging (and monetizing) your podcast (with your exclusive content) on other platforms.
- Some examples of exclusive content: deep dives, your subject matter, networks of influencers, early access, creative content, “real life” streams, group audio chat, live stream, etc.).
- Decide what you want to give and where it’s best to give it. Start with a test drive and build connections.
- [TAKE ACTION] What are you waiting for? :)
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “It is much easier to put existing resources to better use than to develop resources where they do not exist.” ― George Soros
- Become a person worth listening to by creating your ebook automatically, thanks to your show notes. Then leverage, leverage, LEVERAGE! (The ebook is YOUR playbook.)
- Interactive eBooks have elements with which your audience can directly interact: videos, audio, links, quizzes, widgets, questions, and/or polls.
- Take your show notes and podcast recordings (as you create them) and capture everything in a running document. Then design, and add links (etc.) when the time is right.
- [TAKE ACTION] Take any show notes and podcast recordings and put them into a running document. Voila!
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
S11 E36 Amplify — From Podcast To A Book That Positions You As A Unique Expert, Authority or Thought Leader |IBGR | Donna Kunde & Ben Gioia (“joya”)
- "Don't reinvent the wheel, just realign it." — Anthony J. D'Angel
- Become a person worth listening to by positioning yourself as a unique expert, authority, or thought leader with a book that you’re proud of.
- Leverage the idea / concept of the book BEFORE it’s published or even finished (by having conversations with your potential clients and strategic partners).
- First, transcribe your podcasts (with a tool like Otter.ai). Then brainstorm a list of potential clients and strategic partners and reach out to them. Ask them about their biggest fears, challenges, goals, dreams, etc. (in terms of your season theme). Include anything you may have missed in your shows. Use the amended transcriptions as 80%-ish of your book.
- [TAKE ACTION] Refer back and listen to S11 E9 How To PreLaunch Your Podcast By Building Anticipation and Excitement. Then transcribe, brainstorm, and reach out!
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
S11 E34 Amplify — By Guest Blogging |IBGR | Donna Kunde & Ben Gioia (“joya”)
- “…don’t worry about getting famous. Worry about providing a useful post to the audience of the blog.” — Craig Fifield
- Become a person worth listening to by remembering the power of leveraging other people’s audiences? That’s why you want to guest blog.
- Almost everyone wants relevant content — that they don’t have to create — that serves their audience.
- Think again about influencers, contacts, and your extended networks. Who would love to have your content on their site?
- [TAKE ACTION] Brainstorm/update your list and reach out. (Refer to EP 25 & 28.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
S11 E35 Amplify — By Posting Your Blogs / Articles On Other Sites | IBGR | Donna Kunde & Ben Gioia (“joya”)
- “It’s all about the brand, baby. You create a value proposition that helps you stand out from the crowd and in doing so the crowd will remember you. And if they remember you they will search for you.” — Michael Martinez
- Become a person worth listening to by remembering that this is about getting seen (and not worrying about SEO, at least for now) on relevant, high authority platforms.
- Keep borrowing audiences!
- Do your research: Medium, ReddIt, LinkedIn, Quora, HubPages, and Tumblr and choose which one (for now) makes sense for your business and goals.
- [TAKE ACTION] Choose one platform, then post and engage.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” — David Meerman Scott
- Become a person worth listening to by remembering that each episode’s show notes provide an outline for an individual blog post.
- It’s easy to create year’s worth of (weekly) blog posts. You’ve done most of the heavy lifting already.
- What’s the most valuable content for your people right now? Choose one episode and write one blog post based on the show notes. Include these components: graphic + show notes framework + invitation to engage (with hyperlink). (And make sure your brief bio is there too (with hyperlink to show).
- [TAKE ACTION] Choose an episode, write a blog, and post it on your website.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “Cut to the chase.” — Unknown
- Become a person worth listening to by reaching out to ideal clients and strategic partners (directly), by adding value and making an invitation to explore.
- This is not about sales; it’s about awareness and adding value. Plus opening the door to possibility. (Big surprise! This isn’t the first time, but it is to different people.)
- [What you need to do.] - Think about how your ideal clients and partners identify themselves on LinkedIn. Then consider what value you’ll offer them and reach out. Also, ask your network: “who do you know?”
- [TAKE ACTION] Brainstorm a list now and message that first person directly.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “The biggest difference between time and space is that you can't reuse time.” — Merrick Furst
- Become a person worth listening to by taking the nuggets from your show notes and coupling each one with an image that represents you and your brand. And share them!
- Over a series of 52 podcasts (with up to 5 items each from your show notes) gives you up to 260 pieces of content.
- Continue to stop creating (since you’ve done that already, GREAT JOB). And use that time to easily repurpose your content (by using a tool like Canva) plus your show notes.
- [TAKE ACTION] Block some time and get it done! (You’ll be so happy that you did!)
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
- “Uncommon thinkers reuse what common thinkers refuse.” — J. R. D. Tata
- Become a person worth listening to by adding a visual element to your audio so you can maximize your marketing through automatic distribution.
- Automatically create visual audio and automatically post on your relevant social media channels (that gets triggered when your podcast is complete). Use a tool like HEADLINER.
- Stop creating (since you’ve done that already, GREAT JOB). Choose an audiogram platform, set it up (with the right graphics(s), keywords, and other metadata). It’s easy to make a massive amount of consistent content.
- [TAKE ACTION] Think about your content strategy and add your audiograms to your preferred social media publishing tool.
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
- “There is no art that doesn't reuse.” — Lawrence Lessig
- Become a person worth listening to by NOT giving it all away in your newsletter.
- People need a reason to listen. If you give them all the information, why would they take the next step? Q: How does someone know you’re a thought leader? A: Tell them, and keep telling them.
- Use your show notes, take the hook and the why, and add a strong call to action (CTA) so people listen and engage. Don’t forget to use an image or graphic!
- [TAKE ACTION] Confirm your newsletter schedule, then use the valuable content (that you already have) to pre schedule content for the next week, month, or even year! Imagine having a whole year done!
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
- “Collaboration is the essence of life. The wind, bees and flowers work together to spread the pollen.” — Amit Ray
- Become someone worth listening to by choosing what kind of partnership works best for your podcast, season by season (i.e. ads, affiliates, sponsorship).
- The strategy you use largely depends on the size of your audience. Just starting out? Think affiliates.
- Ask yourself these two questions before seeking out partners: 1) Do I consistently get at least 200 downloads per episode? 2) What products or services would add value to my listeners?
- [TAKE ACTION] Choose a monetizing strategy and then decide which partners you want to reach (and how you’ll connect with them).
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
- “Research is formalized curiosity. It is poking and prying with a purpose." — Zora Neale Hurston
- Become a person worth listening to by doing your homework.
- (Think webinar.) Your listeners are like a focus group. Educate them and listen to what they want and what they download most.
- Research, develop, and choose the right content for your audience.
- [TAKE ACTION] Look at your analytics (downloads) and make strategic choices that meet the needs of your listeners.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
“More and more people are beginning to understand that what is really valuable is having a plan.” — Nick Bamford
Become someone worth listening to by NOT giving it all away.
When everything you offer is free, it loses value fast. So make sure to find a balance of free + paid content so you can serve (and trigger transformation for) your listeners and partners in the best possible ways.
Your podcast should be the beginning of your funnel (at least one of them). For example: create a video, make use of the audio, create the show notes… then turn all of it into something salable (concept) and sellable (content).
[TAKE ACTION] Consider the easiest way to sell something related to your podcast. Is it the recordings? Is it a course? Access to a membership site with bonuses?
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
- “When your brand first makes its online debut, it will be relatively unknown. Audience members may begin to trickle in one by one, but you’ll want to find a way to turn that trickle into a downpour.” — Eric Enge
- Become a person worth listening to by giving the right influencers a reason to be on your show. There’s so much power in borrowing other people’s audiences.
- Make life easier for yourself by putting yourself in front of other’s audiences, in a way that’s good for you, good for them, and good for your listeners.
- There are many ways to find influencers for your show including: 1) a former or current client; 2) a potential client; aligned people in your market, field, or industry, and/or 5) a podcast community or podcast matching platform like matchmaker.fm/.
- [TAKE ACTION] Brainstorm a list of influencers that you know. And a wishlist of those you want to know. Who in your network can connect you to those people? How will you position yourself so they say YES(!)?
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced more than 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
- "If everyone is moving forward together, then success takes care of itself." — Henry Ford
- Become a person worth listening to by doing the unexpected. Speak to a dozen or so (at least) of your ideal clients & ideal strategic partners ABOUT the podcast that you’re developing. Now’s a good time to make sure you’re on the right track for content and clients.
- Ask them specific questions about the topic of your podcast. (i.e. “Regarding (topic of your podcast), what are your biggest challenges? etc.)
- 1) Start by brainstorming a list of ideal clients / strategic partners. 2) Reach out and schedule time to speak with them using your podcast as the “reason why”. 3) Have the conversation and make sure you’re recording & transcribing (ai software). 4) Review the conversations for language and trends.
- [TAKE ACTION] Brainstorm your list and start scheduling calls as soon as possible. Don’t wait. Schedule one call if one is available. (Yes, schedule more.)
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
“Communication works for those who work at it.” John Powell
Become someone worth listening to — with a podcast worth listening to — by giving depth and dimension to what you teach… by using your voice right.
First (and always) the basics: 1) practice knowing how to use the cough button on mic and mute button on Zoom, etc.; and 2) be aware of “um”, “so, and “ah”.
From there, add variety & dimension to your speaking voice (and to the experience of your listener) with pace, tone, and pitch.
[TAKE ACTION] Schedule 13 minutes to review the show notes from this episode. Then think about how you will use pace, tone, and pitch in your show. Don’t forget the cough button!
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Will Durant
- Become a person worth listening to by remembering that your listeners can’t see you. So how do you connect with people you can’t see?
- The nutshell: Yes to everything above. And you can start simply: 1) ask people to share their stories with you; and 2) share your stories with them.
- [TAKE ACTION] Plan to speak with 3 people for 13 minutes this week. Ask them to share stories (that could be relevant for your show). Share a story or two with them. Then go back through the bullets above and reflect on the conversations you’ve had. How will you integrate what’s relevant into your podcast?
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
- “I’m obsessed with giving the audience something they don’t see coming.” - Jordan Peele, Writer & Director
- Become a person worth listening to with stories that stop your listeners in their tracks.
- Facts tell, emotions sell. And you can tell a story in as little as 6 words. “Kentucky trash heap yields unexpected flower.” — John Kurtz
- Brainstorm all kinds of stories including 1) your signature story, “mess-to-success” moments, detours, and successes; 2) case studies and testimonials; 3) an interesting thing that happened to you last week; and 4) your purpose, guiding principles, and how you help make transformation and results happen.
- [TAKE ACTION] Choose 3 stories and tell them (dictate) for 3 minutes each. Then take the dictation and clean it up in anticipation of what’s next…
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
- “Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.” – Lance Secretan
- Become a CONFIDENT certain person worth listening to so you can be relatable and authentic without sounding like you’re reading from a script.
- You want to sound professional and confident but not stuffy. Think back to the fireside chat. Practice so you are relatable and authentic without sounding like you are reading a script.
- At a minimum, practice your core elements out loud
- [TAKE ACTION] Take 13 minutes to practice/prepare. Then take 13 minutes to do your next show
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
- “The line between spontaneity & stupidity can be very thin.” — Martin Sheen, Actor
- Become a person worth listening to by engendering trust by knowing exactly how to communicate clearly and still sound authentic.
- So FIRST let’s redefine the word script (and walking that line between spontaneous and planned out). Then script the core elements, map the 5 content elements (hook, why,what to know, what to do, take action).
- Create a script (outline) using your show notes (content elements / teaching points) plus your core elements (sign on, intro, transitions, CTA’s, sign-off/outro). Stay on point. Stay on message. Don’t get lost on your podcast adventure.
- [TAKE ACTION] Write your core elements
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
- “Success is not the absence of failure; it’s the persistence through failure. ~ Aisha Tyler, Broadcaster and Actor
- How to show up (for yourself) so you can become a person worth listening to.
- Make/take time to prepare, keeping in mind Parkinson’s Law (the amount of time you give is the amount of time you need) and time “management” that works for you (Ben’s secret method)
- Know what the hell you’re doing and then choose a way to engage with time and projects that will help you get it done. Keep it simple. AND make use of tools.
- [TAKE ACTION] Take 13 minutes and plan 3-6 podcast sessions (13 minutes each). Follow the roadmap. When in doubt, refer to Episode 13, Season 11. (And if you haven’t already scheduled your first show, do it! You got this.)
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
- “If we would only see that all limitations are self imposed and chosen out of fear, we would leap at once”. — Adyashanti
- Become someone worth listening to by actually creating the podcast. (And by not listening to that incessant chatter in your head.)
- THE SECRET — it’s only scary UNTIL you do it. Want to stop being scared? Just do it. Time will Schedule your next 13 minutes to sit behind your microphone and get in the groove (an accountability partner can help a lot).
- [TAKE ACTION] Here’s where it gets extra fun and extra scary! Schedule those next 13 minutes and start speaking the words that your audience most needs to hear.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
- Success isn't always about greatness. It's about consistency. Consistent hard work leads to success. Greatness will come. — Dwayne Johnson
- Become a person worth listening to AND someone worth following by making your voice “seen”, heard, and aligned among print, video, audio, your website, and social media.
- Verbalize your promises consistently in all formats (i.e. same language, same actions, same intention, same integrity).
- Review and update your Profitable Show Notes Framework, two messages, and breadcrumbs.
- [TAKE ACTION] Put it all together! Now that you’ve done the review, create a document of the language and voice of your tribe… and bookmark it… and use it!
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
- “Collecting the dots. Then connecting them. And then sharing the connections with those around you. This is how a creative human works. Collecting, connecting, sharing.” — Amanda Palmer
- Become a person worth listening to by connecting the dots and laying out the breadcrumbs.
- When you use your podcast roadmap (and include the breadcrumbs), your listeners will be on the edge of their seats waiting for the next episode. AND they will tell others about you.
- Your roadmap is a living document. Continue to update it as you weave your transformation story.
- [TAKE ACTION] Take out your roadmap. Update key concepts, teachings, and titles from previous episode so you (and your audience) understand the “big picture” thanks to the wonderful smaller, consistent details
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
- “Good communication is just as stimulating as black coffee, and just as hard to sleep after. — Anne Morrow Lindbergh
- Become a person worth listening to so you can stimulate like black coffee.
- How? Before composing show notes and delivering your next podcast, ask yourself: “What do I want my listeners to SEE, FEEL, KNOW, and DO?” (To stay on track with your Main Message / Season Theme (the whole season) and Episode Message (each show).
- After SEE, FEEL, KNOW, and DO, sprinkle the Main Message into your show notes to keep your listeners on track (big picture). AND use the Episode Message to keep folks on track, step by step.
- [TAKE ACTION] Review SEE, FEEL, KNOW, and DO and then start sprinkling the goodness into your show notes.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
- Imagine not even having to think about “what goes where” for your podcast!
- Become a person worth listening to so you deliver a profitable podcast that changes lives. KEEP COMING BACK HERE TO THIS EPISODE 13 (Season 11). This is your podcast bible.
- Every word you write and every word you record can and will be repurposed into a myriad of different types of content.
- Writing the show notes with the INTENTION to leverage / repurpose
- [TAKE ACTION] Keep following the Profitable Show Notes Framework. And make sure to revisit Episode 13 when you create your next episode
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
- “To add growth, lead followers – to multiply, lead leaders.” — John C. Maxwell
- Become a person worth listening to and a listening multiplier with a clearly structured interview process so you can produce meaningful interviews that add tons of value to your listeners.
- Hosting a podcast interview is a lot harder than it sounds. It’s not as simple as having a friendly chat in front of a pair of microphones. If you don’t prepare, you could end up with a boring interview, or worse, your interview could become a sales pitch. There’s nothing worse than having a discussion with someone who only wants to sell their product.
- Avoid boring and salesy interviews by doing your homework and preparing in advance.
- [TAKE ACTION] Create your interview process that includes pertinent information like show format and time clock, a guest research and creation of interview questions plus guest expectations (number of times they advertise to their network, amount of time they need to block on their calendar, microphone and internet requirements etc).
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “The sculpture is already complete within the marble block, before I start my work. It is already there, I just have to chisel away the superfluous material.” - Michelangelo
- [Why This Is Important] As you discovered last episode, the greatest influencers have 3 things in common. From the last episode, you chose your format. Now you’re going to choose your delivery method: podcast live, recorded, or podcast streaming.
- [What you need to know.] There are three basic podcast formats (benefits and drawbacks)
- [What you need to do.] Test drive each of the three delivery methods (podcast live, recorded, or podcast streaming.
- [TAKE ACTION] Choose your delivery method.
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- Did you know? 75% of people say they listen to podcasts to learn something new.
- [Why This Is Important] The greatest influencers have 3 things in common: their “voice”, what they know about their audience, and what they offer (that nobody else can).
- [What you need to know.] - So in this episode, you’re going to discover three ways to deliver your podcast, the benefits & drawbacks of each, and how to choose the right format for you (each season).
- [TAKE ACTION] Choose your format.
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “You don't have to be a genius or a visionary or even a college graduate to be successful. You just need a framework and a dream. — Michael Dell
- Become someone worth listening to by leveraging your podcast before you even launch it!
- Did you know? Your podcast is a product that you will launch just like any other product.
- Many podcasters don’t realize this and never do a formal marketing launch.
- Treat your podcast like your “best offer” and we will show you how.
- Groundwork: knowing strategy, audience
- Marketing: telling people
- [What you need to do.] Map your launch strategy in 3 simple steps.
- Start telling people about your podcast, the name. and why you created it.
- Share your 13 promises on social media, by email, and by livestream.
- Reach out to potential interviewees, listeners, collaborators, and sponsors.
- [TAKE ACTION] Imagine publishing your first episode, and people are actually listening live! So reach out to five people and start talking about your podcast today.
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
-
Did you know? Before cave paintings there were fireside chats…
-
The best podcasts sound like fireside chats.
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“The What - What you need to know
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Intro – 1 minute
- Content – 7 ½ minutes
- CTA – 2 ½ minutes
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Outro – 1 minute
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What you need to do
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FIRST Create a compelling intro that will induce your audience to listen. Create a similar outro with a strong call to action.
- Second Now craft your content. Include at least one story per segment about a client you’ve helped in relation to one of the tips.
- Third, use a call to action that makes sense
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Fourth, remember to close the loop with your Outro.
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[TAKE ACTION] We love 13 minute mentoring. So set your timer. Make your plan. And write those show notes!
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
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"To achieve great things, two things are needed: a plan, and not quite enough time. – Leonard Bernstein
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Become a person worth listening to by not making this terrible mistake. Use show notes. Do show notes! Why? People listen with their eyes first.
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Show Notes. Persistent, consistent action, with a plan. Keep you calm too!
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The How - What you need to do
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Set aside calendar time to write to sleep on it, and to edit the draft.
- Yes to your subconscious
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Really want to be worth listening to. Here’s where you draw the line and then step over.
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[TAKE ACTION] Write down WHAT, WHY, WHEN, and HOW. Set your timer for 13 minutes and start capturing your thoughts. Then step away and let your subconscious bubble.
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “Needle in a haystack? That’s easy. Just bring a magnet." — Keith R.A. DeCandido, The Zoo Job
- Become a person worth listening to by speaking the language of the people you serve. (By getting inside the heads, in a good way.)
- Most episodes are vague and don't deliver a clear desired outcome or result.
- Prove to your listeners that you are worth their investment of time and attention with a great title.
- [TAKE ACTION] Imagine what it’s like when people can’t stop listening to you! Take the next 13 minutes and start writing those titles that convert, right now!
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “It is much easier to put existing resources to better use, than to develop resources where they do not exist.” ― George Soros
- Become a person worth listening to because you’re solving problems, offering value, and delivering transformation every 13 minutes. And it’s leveraged!
- Being a 13 minute mentor makes you worth listening to.
- Just one hour a week (for 13 weeks) gives you 52 podcast episodes with one relevant outcome (for your audience) in every show.
- [TAKE ACTION] Set the timer for 13 minutes and get going! Imagine solving problems, offering value, and delivering transformation — to the people you serve — every 13 minutes! (And leveraging for a year's worth of content!)
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- Did you know? “Unsexy” is the key to making millions and transforming lives.
- Become a person worth listening to — for YOUR audience — so people CAN’T stop listening to you, reading your book(s), and/or telling others about you).
- The roadmap works when you know: who (specifically) you love serving + what they will happily invest in + your “special sauce”.
- Research your people (and make sure you have conversations with them). Then you know the best name to choose and what to say to your best audience (and how to say it).
- [TAKE ACTION] Because we’re all about building your business —13 minutes at a time — review, reflect, and make sure you’re on track with the Influencers Formula.
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “I choose a lazy person to do a hard job, because a lazy person will find an easy way to do it.” — Bill Gates
- Become a person worth listening to with a message, strategy, and tactics that deliver real transformation. And a story that changes businesses and lives.
- Map your message, share it, and deliver it in a way that leverages your time, money, energy, and impact.
- 13 minutes, 13 weeks, and 13 promises: no guesswork (plus leverage). The Influencers Formula.
- [TAKE ACTION] Because we’re all about building your business —13 minutes at a time — start “road mapping” the listener journey: 13 weeks, 4 talking points per week. Want additional help? Book a 30-minute call with Donna.
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- Did you know? 87% of entrepreneurs don’t even make six figures. Because they never learned how to stand out with a story that inspires others to say “YES!”
- There is REAL GOLD in this mess-to-success method because everyone loves to hear stories of triumph and overcoming challenges. It permits others to do the same.
- The easiest way to create empathy and connect with your ideal audience & partners is by sharing your story (and remember to ask for theirs).
- Here’s how to easily craft your mess-to-success story in 5 simples steps:
- Success today (snapshot)
- Wasn’t always like this
- Rock bottom into a turning point
- Getting better & people starting to ask for help
- Back to success today and here’s how I help people
- [TAKE ACTION] Because we’re all about building your business —13 minutes at a time — start thinking about your hard-earned wisdom and write it down (or dictate). Please share in the comments below. Now, mark your calendars so you don’t miss an episode!
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- “I'd rather regret the things I've done, than regret the things I haven't done.” (Lucille Ball) One of the worst things is to die with our story inside.
- Your “special sauce” is what makes you a unique expert. So what’s your sauce?
- The mess-to-success, your hard-earned wisdom, and creating your living legacy thanks to your story.
- Your story is important. Even more important are the stories of the people you serve.
- Imagine the impact of your story — TODAY — on your best audience & strategic partners, in your community, and in our world.
- [TAKE ACTION] Because we’re all about building your business —13 minutes at a time — the first thing to do is ask yourself, “Which of your stories does the world need right now?” Please share in the comments below. Now, mark your calendars so you don’t miss an episode!
Ben Gioia ("joya")
Book Coach, Strategist, and Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com
If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.
TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- In this episode we will explore how we reuse and repurpose show notes on social media in order to reach new listeners and have a greater impact.
- If you remember back in episode 5, we uncovered the Hero’s Journey in your podcast. You were encouraged to map out your entire season to take the listener on a journey of transformation. Now it is time to use your roadmap to map out a social media strategy.
- At IBGR, we believe it is important to record a year’s worth of content in 13 weeks using our formula to create four episodes per week. Stay in creative mode for 13 weeks to produce your content and then switch your focus to marketing your show.
- LinkedIn Newsletter - Still rather new on the scene are the Linked In Newsletters. Reach a whole new audience when you use your show notes to create your own Linked In newsletter and never worry about running out of content. Every time you post a newsletter, subscribers get an email notification of your new content. You can add relevant and current calls to action as well.
- Social Media Posts - you mapped out a transformative listener journey. Now post snippets with a link to listen and subscribe
- Audiograms - By marketing just a snippet of your podcast show with the rest of the world, you make your podcasts more shareable than ever. Promoting your podcasts only with audio posts may not generate much engagement. Instead, combine an audio snippet with an image/video, a waveform, and captions, and you’ll have the perfect audio nugget you need to woo your listeners. You can even turn your entire podcast into an audiogram and post it automatically to your YouTube channel!
- Use quotes to create memes - In episode 10 we shared the IBGR Show Notes Template and suggested you start each episode with a some kind of hook in the form of a quote, story or statistic. Now you take that hook and turn it into a branded and shareable meme! There are plenty of platforms like Canva these days to use if you are not a graphic artist.
- If you are posting your show notes on your website as a blog post, share that entire post on social media using the direct link to the post on your website.
We are your single, one stop source for business success, period, end of story.
Learn more about Donna here…
Listen to Live: IBGR.Network
Subscribe to the Podcast: https://pod.co/business-podcasting-made-easy
Become an influencer in your field. The IBGR Podcast LIVE host option is a unique alternative to traditional podcasting that helps Consultants, Coaches and Authors produce a year's worth of content in 13 weeks without any prior broadcasting experience so you can gain instant credibility while becoming known as a global authority and thought leader in your field even if you lack the confidence and accountability to create consistent content. Is podcasting right for your business?
Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
- When you write show notes for each episode they can be repurposed in a host of different ways. You do the work once and then reuse and repurpose the content to continually draw in new listeners to your podcast. Create your show notes and podcasts to be “evergreen” and the content never expires!
- The most obvious use of your show notes is to create a blog post out of them. You can hyperlink to the episode and invite readers to hear a more in-depth explanation of your topic. Consider having a page on your website for your podcasts and a separate page for your show notes. This allows potential clients to find your two different ways.
- Show notes also offer the opportunity to re-promote older episodes. Most podcasts are centered around a specific topic so referencing previously published episodes is bound to happen. Including a link to past content helps both current and new listeners to consume your back catalog, likely creating more loyal audience members.
- Reach out to other bloggers and offer your notes as a guest blog on their site. When researching a guest or topic, you likely found and referenced a few relevant articles, videos, or other podcasts within the episode. Reach out to let them know you are promoting their content and ask if they are interested in doing the same. You could offer to interview them on a future podcast in exchange for their promotion of your episode and blog post.
- Finally, every episode and blog post (show notes) can be sent to your email list as valuable content!
- Remember, do the work once and then reuse and repurpose. You may have to make some slight edits to fit with the medium you are choosing to market on, but basically all of the heavy is done early on.
Learn more about Donna here…
Listen to Live: IBGR.Network
Subscribe to the Podcast: https://pod.co/business-podcasting-made-easy
Is podcasting right for your business? Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
TAGS: IBGR, IBGR Network, Donna Kunde, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- In episode 9 we discovered the Ins & Outs of Podcast Show Notes. In this episode, let’s explore key components to include in your show notes so you can monetize and maximize later on.
- In order to persuade casual listeners to tune into the latest episodes, use show notes to highlight main takeaways and why this episode should not be missed. Some people need a little extra convincing to hit play and show notes are the perfect opportunity to get them there.
- As you record each episode, provide the URL to the show notes for one central location to every additional resource.
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The IBGR Template - Where Transformation Happens!
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Title - Write what your ideal listener would put in a search on Google/Bing/etc about this topic (max 100 characters)
- The Hook - Quote, Story, Statistic, joke/humor Comprehensive show notes should include at least one memorable episode quote. It could be the main takeaway, a controversial guest statement, or a funny host remark that entices users to take the next step and listen to the episode. Podcast listeners like to discover new shows through trusted friends or online communities, so make it easy for your loyal audience members to share these memorable moments.
- The Why - Objective The Why
- The What - What you need to know
- The How - What you need to do
- BIO: Include contact information
- CTA: Include a Call To Action. Throughout the lifetime of a podcast, there are multiple actions hosts want their audience to take. Subscribe, leave a review, sign up for a newsletter, or become a Patreon member, for example. Similar to including links to external resources in one place, including a section of calls-to-actions within show notes makes sure listeners don’t need to remember multiple URLs to take the next step. Now all you have to do is direct them to your show notes page and they can easily navigate to your Patreon page.
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TAGS: Get your podcast found with a strategic use of tags.
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A quick Summary - Start your show notes with a brief summary of the episode. Your goal here is to convince the reader to hit that play button. Hook them with a story, a provocative statement, a thought-provoking question. Don’t be afraid to create suspense or debunk conventional wisdom. Keep it under 100 words. What should you say? Use benefits-based language that explains what the reader will get by listening to the full show. How will their lives be better after they hear it? Include your hardest-hitting points of data and quotes.
Learn more about Donna here…
Listen to Live: IBGR.Network
Subscribe to the Podcast: https://pod.co/business-podcasting-made-easy
Is podcasting right for your business? Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
TAGS: IBGR, IBGR Network, Donna Kunde, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- Show notes help reinforce an episode’s message by complementing the audio content with imagery and articles, creating an in-depth look at a topic that can be consumed both audibly and visually. Let’s explore the Ins and Outs of Podcast Show Notes!
- Their main benefits include:
- Central location for listeners to access materials referenced during an episode
- Persuade casual listeners to tune in to new and old episodes
- Attract and educate new listeners about the podcast
- In order to persuade casual listeners to tune into the latest episodes, use show notes to highlight main takeaways and why this episode should not be missed. Some people need a little extra convincing to hit play and show notes are the perfect opportunity to get them there.
- While podcast show notes do take a little time to put together, you’ll be surprised at how much of the work you’re already doing when you prepare for your episodes!
- Show Notes vs Show Summary
- Show notes are an in-depth written account of what happened during an episode and additional resources that take the content one step further. The additional resources include links to articles mentioned during an episode, guest bios and social channels, videos, and relevant calls-to-action.
- Episode summary is one paragraph that details only a few high-level points. The summary is a gist, while show notes are more comprehensive.
- How to use Show Notes and Summaries
- Summaries are attached to each episode and appear within most podcast listening apps. Within Spotify, users can click on each episode’s title to reveal the summary. Some podcasts summarize their episodes in 2-3 sentences with a brief call-to-action on how to get in touch with the hosts.
- Episode show notes include the same summary but also have additional links to external resources that were mentioned throughout the episode. Some podcast listening apps restrict hyperlinks within the episode description field. This means it’s not possible to link listeners to these articles directly from the app. Instead, compiling everything into a blog post is the best way to help an audience member access the information later on.
Learn more about Donna here…
Listen to Live: IBGR.Network
Subscribe to the Podcast: https://pod.co/business-podcasting-made-easy
Is podcasting right for your business? Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
TAGS: IBGR, IBGR Network, Donna Kunde, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
Components of a Killer Podcast Episode include the following components: WHAT, WHY, WHEN, WHERE, and HOW.
WHAT - Include the following
- Concept Title
- Topic:
- Title:
- Marketing Message:
WHY - Transformation
- From (Current State)
- To (Future State)
WHEN - Include a Decision + Implementation
- Tell a story of “the hard way”
- Then position your solution as “The EASY Way”
- Invite the listener to choose which way they want their transformation - easy or hard?
WHERE - Imagine If + Visual Model
- Use metaphors to describe the transformation - "Imagine having an army of robots selling for you on autopilot around the clock"
- Visual Model - use a chart, checklist, screenshot or infographic in your show notes. Record your show on Zoom or do a livestream with graphics
HOW - Actions + Examples
- Actions are Left Brain (Process, steps)
- Examples are Right Brain (case study, examples)
- Include both if possible!
Become an influencer in your field. The IBGR Podcast LIVE host option is a unique alternative to traditional podcasting that helps Consultants, Coaches and Authors produce a year's worth of content in 13 weeks without any prior broadcasting experience so you can gain instant credibility while becoming known as a global authority and thought leader in your field even if you lack the confidence and accountability to create consistent content. Is podcasting right for your business?
Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
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The average listening time of podcasts is 12-15 minutes. That means each of your segments needs to be self-contained within the overarching theme of the episode. Consider this segment structure…
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Intro – 1 minute
- Content – 7 ½ minutes
- CTA – 2 ½ minutes
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Outro – 1 minute
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Create a compelling intro that will induce your audience to listen. Create a similar outro with a strong call to action.
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Station identification
- Who are you? (Credentials, company)
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How will they be better off if they invest 12 minutes listening to you?
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Now craft your content. Include at least one story per segment about a client you’ve helped in relation to one of the tips. If you have time, include a second story about the second tip. Either way, teach your audience how/why to improve their lives by taking your advice on both tips. Write Your Stories with YOU as the MENTOR
- Develop a Call-to-Action that motivates your audience. Mention the benefits of taking your advice and how their lives will be better for doing so.
- Here’s the thing – Don’t over-think it! You’re simply bringing the best version of you into a conversation with your target market on a topic you are completely across.
Learn more about Donna here…
Listen to Live: IBGR.Network
Subscribe to the Podcast: https://pod.co/business-podcasting-made-easy
Is podcasting right for your business? Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
- Most shows, due to no fault of the presenter, are not structured to convert. The show and episode names are vague and don't deliver a clear desired outcome or result. This makes it virtually impossible to cut through all the digital noise.
- Your listeners are PAYING YOU their most valuable resource, their TIME, to listen to your show. They will do this when they believe your promise will help them.
- In the case of your podcast, that promise takes the form of your overarching season theme, or "Never-Changing Big SEASON PROMISE." and every episode name.
- When structured right, your promise will attract your Perfect Listener and they will gladly pay you with their time. Does that make sense? I hope so!
- Because what you name your Season Theme has to include a PROMISE that when your ideal client sees it they know how it will benefit them and they will pay in time to show up every week.
- Choosing The Right Promise and getting it to convert can be as easy as 1, 2, 3.
- Choose ONE SPECIFIC RESULT that the current market is already paying to solve,
- Gain 100% confidence in YOUR offer before launching it.
- Set the stage for an irresistible offer during your weekly episodes
Learn more about Donna here…
Listen to Live: IBGR.Network
Subscribe to the Podcast: https://pod.co/business-podcasting-made-easy
Is podcasting right for your business? Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
TAGS: IBGR, IBGR Network, Donna Kunde, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
- In episodes 1-3 of this series we explored How to Get Noticed in the World of Business Podcasting and in episode 4 we looked at How to Build a Podcast Season - And Why It’s So Important.
- Once you know your season theme it is time to map out your listener journey. Start by brainstorming broad topics about your theme that your ideal listener might be searching the internet for answers.
- After brainstorming broad topics, put them into a logical order and number them 1-13. If you have more than 13 topics see if any can be grouped together. If you have fewer than 13 topics, share your list with a trusted friend or sleep and see if there are any others to add. Still struggling? Perhaps add an interview or two!
- Now go back and add four talking points for each broad topic. There may be more you want to include but it is important to stick to four. You have now mapped your hero’s journey!
Listen to Live: IBGR.Network
Subscribe to the Podcast
Is podcasting right for your business? Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
TAGS: IBGR, IBGR Network, Donna Kunde, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
Let’s talk about seasons. At IBGR, all of our hosts are business owners so we think in Business Quarters. Every quarter is 13 weeks. Imagine committing to recording four episodes in one sitting every week. That seems doable right? When you do this, you will have a year’s worth of content in 90 days to repurpose in your marketing efforts! Next week we will go into greater detail about mapping out your season. This episode will get the ideas flowing! Here’s the trick to quickly selecting relevant show topics for your audience…choose a season theme and start broad. List 13 broad topics that take the listener on a journey. To determine if a topic is suitable for a whole show, consider this…You’re trying to come up with 13 INTERESTING tips and find enthralling stories for your season! Those tips and stories need to engage an audience quickly and take them on a journey that leaves them in a better place. Here’s another measure to employ before deciding on a show topic… When you start a conversation on some of your topics with your target market, are they making polite excuses to get to another meeting, playing with their phone or refusing to make eye-contact? If so, either revise your delivery technique (we’ll tackle delivery technique in another episode) or ditch it as an idea for a show. These are powerful social indicators that need to be recognized and acted upon accordingly. If it’s painful for you to think about, it’s probably not a viable show topic. Here’s the bottom line…Your audience is there to learn. Learning doesn’t take place if they are bored. So let’s say you came up with 10 of the 13 show topics you need. Perhaps your next step is to come up with 3 more. Think about happy clients you could interview in relation to how their experience with you resulted in boosted sales. Or, insert a couple of summary shows like The Mid-Season Wrap Up or The End of Season Wrap up Another show could be an artfully led discussion with another industry expert on another topic of interest related to your overall show theme. Or, make two shows every season Wild Card shows where you surprise your audience with topics that come from current events. Leave a comment below or book a strategy call and I’ll share our season building worksheet!
TAGS: IBGR, IBGR Network, Donna Kunde, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
We are your single, one stop source for business success, period, end of story.
Make sure you leave some thoughts in the comment section below. We are interested in continuing the conversation.
Learn more about Donna here…
Listen to Live: IBGR.Network Subscribe to the Podcast: https://pod.co/business-podcasting-made-easy
Become an influencer in your field. The IBGR Podcast LIVE host option is a unique alternative to traditional podcasting that helps Consultants, Coaches and Authors produce a year's worth of content in 13 weeks without any prior broadcasting experience so you can gain instant credibility while becoming known as a global authority and thought leader in your field even if you lack the confidence and accountability to create consistent content. Is podcasting right for your business?
Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
Your radio show will have a personality of its own. It can tie in with your current company brand or take on a whole new persona. In this episode, we will begin creating the branding of your show. Before your first episode, start by developing a solid concept. This ties in nicely with the brand/name too. Just like any business or marketing process, your show’s concept should be documented - which is especially helpful if you have more than one team member working with you or if someone needs to take over production at a later date. It is also used to market your show. Who is your audience? Are they existing customers? New customers? Is your show aimed at a certain demographic? What is the purpose of your show? If you’re running it for a business or marketing purpose, try and define some objectives or KPI’s - just so everyone is clear on why. Tone of voice? Again. If you’re bringing different team members or guests in, it’s always good to just have clarity on how you want it to sound. Ultimately, audio is a personal form of communication so it needs to be an extension of your brand message. Structure? All IBGR shows are divided into four 15 minute segments. You have a choice in whether or not you want to invite a cohost or guests to your show and how often you want to do that. You can create a series within your season for a special featured guest or do the entire season solo. When inviting guests, you can charge them a fee or let them come on your show for free. There are many options to choose from in how you structure your show. We will dive into this topic deeper in future courses. For now, just start thinking about how you want to structure your show. Remember QVCAA! These are the five pillars that should be the foundation of every business show Quality Value Consistency Authenticity Authority
Make sure you leave some thoughts in the comment section below. We are interested in continuing the conversation.
Learn more about Donna here…
Listen to Live: IBGR.Network Subscribe to the Podcast: https://pod.co/business-podcasting-made-easy
Is podcasting right for your business? Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
TAGS: IBGR, IBGR Network, Donna Kunde, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
“Podcasting isn’t about lead generation. It’s about sharing your passion!” – Merrill Chandler A strong brand for your radio show does not necessarily need to share the same name as you or your company. Think about what solution you’re offering to your listeners (which can be either existing customers or prospects). The title should really be driven by the content of the radio show instead of your brand (unless maybe you’re coca-cola or something). If your show is an extension of your personal brand, you could have a ‘self titled’ radio show, lot’s of celebrities do right? However, this isn’t so great for discoverability if people don’t already know who you are. Brand your show one time so your listeners always know how to find you. Add a Season tagline to let listeners know your overarching theme of the quarter.
Make sure you leave some thoughts in the comment section below. We are interested in continuing the conversation.
Learn more about Donna here…
Listen to Live: IBGR.Network Subscribe to the Podcast: https://pod.co/business-podcasting-made-easy
Is podcasting right for your business? Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
TAGS: IBGR, IBGR Network, Donna Kunde, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today
E1 Everyone Has a Story That Needs to Be Heard |IBGR | Donna Kunde How a Business Coach becomes a podcaster My story started with a Vision board of all things The Reluctant Hero says yes to every Mic’d opportunity Think big … then 10x it!
Make sure you leave some thoughts in the comment section below. We are interested in continuing the conversation.
Learn more about Donna here…
Listen to Live: IBGR.Network Subscribe to the Podcast: https://pod.co/business-podcasting-made-easy
Is podcasting right for your business? Book a discovery call and let’s explore the options! https://calendly.com/discoveribgr/365-content-creator-apply-to-work-with-us
TAGS: IBGR, IBGR Network, Donna Kunde, business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today