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To do efficient keyword research and mapping, follow these steps:
Step 1: Brainstorm your seed keywords
Start by brainstorming a list of seed keywords that are relevant to your website and business. These are the broad, general keywords that you want to rank for. For example, if you have an e-commerce website that sells shoes, your seed keywords could include "shoes," "running shoes," "women's shoes," and "men's shoes."
Step 2: Use keyword research tools to find related keywords
Once you have a list of seed keywords, use keyword research tools to find related keywords. These are more specific, long-tail keywords that are more likely to have lower search volume and competition. For example, some related keywords for "running shoes" could include "best running shoes for women," "cheap running shoes for men," and "running shoes for beginners."
When choosing related keywords, consider the search intent of your target audience. What are they looking for when they search for these keywords? Are they looking to buy, learn more about a product or service, or something else?
Step 3: Organize your keywords into clusters
Once you have a list of related keywords, organize them into clusters based on their topic and search intent. This will help you to create a well-structured website with each page targeting a specific keyword cluster.
For example, you might have one keyword cluster for running shoes, one keyword cluster for basketball shoes, and one keyword cluster for soccer shoes. Within each cluster, you would have more specific keywords that target different aspects of that topic. For example, the running shoes cluster might include keywords like "best running shoes for women," "cheap running shoes for men," and "running shoes for beginners."
Step 4: Map your keywords to pages
Now it's time to map your keywords to pages on your website. For each keyword cluster, identify the page on your website that is most relevant. This is the page that you will optimize for that keyword cluster.
For example, if you have a blog post on the best running shoes for women, you would map that blog post to the keyword cluster "best running shoes for women."
Step 5: Update your content and website structure
Once you have mapped your keywords to pages, you need to update your content and website structure to make sure that your website is optimized for those keywords. This includes:
Adding your keywords to your page titles, meta descriptions, header tags, and throughout your content.
Creating new pages or updating existing pages to target specific keyword clusters.
Improving your website's navigation and internal linking structure so that it is easy for users and search engines to find your relevant pages.
SEO success is not guaranteed, but by following these steps, you can improve your chances of ranking higher in search results and attracting more traffic to your website.
Here are some additional tips for efficient keyword research and mapping:
Use a variety of keyword research tools. There are many different keyword research tools available, each with its own strengths and weaknesses. It's helpful to use a variety of tools to get a more comprehensive view of the keyword landscape.
Consider the competition. When choosing keywords to target, it's important to consider the competition. If the competition for a particular keyword is too high, it may be difficult to rank for that keyword. You may want to focus on long-tail keywords or keywords with lower competition.
Track your results. Once you have implemented your keyword research and mapping strategy, it's important to track your results to see what's working and what's not. You can use Google Analytics and other SEO tools to track your rankings and traffic.
Even beginners can follow these steps to do efficient keyword research and mapping. By taking the time to research your keywords and map them to your website, you can improve your chances of SEO success.
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Popular SERP (Search Engine Results Page) elements, also known as rich snippets or rich results, are special enhancements displayed in search results to provide users with more information or a richer experience. These elements often stand out and can increase the visibility and click-through rate of your website's content. Here are some common SERP elements and tips on how to have your website content featured in them:
Featured Snippets:
Definition: Featured snippets are brief, summarized answers to user queries that appear at the top of the search results. They aim to provide a direct answer to a user's question.
How to Be Featured: To appear in featured snippets, create high-quality content that answers common user questions clearly and concisely. Use structured data markup (e.g., schema.org) to help search engines understand your content's format.
Knowledge Panels:
Definition: Knowledge panels provide information about entities (e.g., businesses, people, places) on the right side of the search results. They include details like descriptions, images, and contact information.
How to Be Featured: Ensure your website has accurate and up-to-date information about your entity. You can claim and optimize your Google Knowledge Panel through Google My Business.
Local Pack:
Definition: The local pack is a set of three local business listings that appear for location-based queries. It includes a map and information about nearby businesses.
How to Be Featured: Optimize your website for local SEO, including creating and verifying a Google My Business listing, acquiring positive reviews, and ensuring consistent NAP (Name, Address, Phone) information.
Video Carousels:
Definition: Video carousels display a horizontal row of video thumbnails related to a search query. Users can click to watch videos without visiting a specific webpage.
How to Be Featured: Create engaging video content and optimize video titles, descriptions, and tags. Submit a video sitemap to Google to help it index your videos.
Image Packs:
Definition: Image packs showcase a collection of images relevant to a search query. Users can click on images to view them in a larger format.
How to Be Featured: Use descriptive image alt text and file names. Ensure your images are high-quality and relevant to your content.
Review Snippets:
Definition: Review snippets display user ratings and review counts in search results, typically for products, services, or businesses.
How to Be Featured: Encourage customers to leave reviews on platforms like Google My Business. Use structured data markup for reviews to help search engines display them as snippets.
Site Links:
Definition: Site links are additional links that appear below the main search result, providing direct access to specific pages within a website.
How to Be Featured: Improve your site's structure and navigation to make it easier for search engines to identify important pages. You can't directly control which site links appear.
FAQ Snippets:
Definition: FAQ snippets display a list of frequently asked questions and answers within search results.
How to Be Featured: Create an FAQ page on your website with structured Q&A content. Use schema markup for FAQs to increase the chances of appearing as a snippet.
To increase your chances of having your website content featured in these rich snippets or rich results, focus on providing high-quality, informative, and structured content. Use structured data markup when appropriate to help search engines understand the context and format of your content. Additionally, monitor your website's performance in search results and adjust your content and optimization strategies as needed to enhance your visibility in SERP features.
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Engagement metrics are measures of how users interact with your website's content and features. These metrics provide valuable insights into user behavior, satisfaction, and the overall performance of your website. They are crucial for websites and SEO because they help gauge the quality and relevance of your content, as well as the user experience. Analyzing engagement metrics on a monthly basis and taking corrective actions is essential for improving your website's organic search performance. Here's why engagement metrics matter and how to analyze and act on them:
Importance of Engagement Metrics:
User Satisfaction: Engagement metrics, such as bounce rate, time on page, and pages per session, indicate whether users find your content valuable and engaging. High engagement suggests that your content is meeting user expectations.
Content Relevance: Metrics like click-through rate (CTR) from search results and conversion rate provide insights into how well your content aligns with user intent and the effectiveness of your calls to action (CTAs).
Search Engine Ranking: Search engines, like Google, consider user engagement as a ranking factor. Websites with high engagement tend to perform better in search results.
Audience Insights: Engagement metrics help you understand your audience better. By analyzing user demographics, interests, and behavior, you can tailor your content to meet their preferences and needs.
Conversion Tracking: Metrics related to goal completions, such as form submissions, downloads, or purchases, are crucial for measuring the effectiveness of your website in achieving business objectives.
Monthly Analysis and Corrective Actions:
Set Clear Goals: Define specific goals for your website, such as increasing organic traffic, reducing bounce rate, or improving conversion rates. These goals should align with your business objectives.
Monitor Key Metrics: Regularly track key engagement metrics using tools like Google Analytics. Look at metrics such as bounce rate, average session duration, CTR, and conversion rate.
Identify Trends: Analyze monthly trends to spot patterns or anomalies. Are there months with significant increases or decreases in engagement? Identify which pages or content types are performing well and which need improvement.
Segment Your Data: Segment your audience data to gain insights into different user groups. Understand how engagement varies among different demographics, devices, and traffic sources.
Content Analysis: Examine which pieces of content are driving engagement and which are not performing well. Consider updating or improving low-performing content.
Technical Performance: Check for technical issues that might impact engagement, such as slow page load times or broken links. Address these issues promptly.
A/B Testing: Experiment with variations of your content, headlines, CTAs, or layout to see how they impact engagement metrics. Use A/B testing to make data-driven decisions.
Content Optimization: Optimize your content for search engines and user intent. Focus on improving meta tags, keyword targeting, and content quality.
User Feedback: Collect user feedback through surveys or comments. Use this feedback to make improvements to your website's user experience and content.
Link Building: Build high-quality backlinks to your content to improve its visibility and drive more organic traffic.
Promotion: Promote your content through social media, email marketing, and other channels to increase its reach and engagement.
Continual Learning: Stay updated with SEO trends and best practices to adapt your strategy and maintain high engagement over time.
Regularly analyzing engagement metrics and taking corrective actions based on your findings is a continuous process that helps you improve your website's performance in organic search results and deliver a better experience to your audience.
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Content is one of the most critical factors in SEO, and it plays a central role in determining a website's search engine rankings and overall traffic. An effective content strategy is essential for improving SEO and attracting more visitors to your website. Here's how content impacts SEO and how to craft a content strategy to enhance your rankings and traffic:
Role of Content in SEO:
Relevance: High-quality, relevant content that aligns with user intent is more likely to rank well in search engine results. Search engines aim to provide users with the most relevant answers to their queries, and content is the primary means of delivering that information.
Keywords: Content allows you to target specific keywords and phrases that users search for. By optimizing your content for relevant keywords, you increase the chances of ranking for those terms.
User Experience: Good content enhances the user experience, keeping visitors engaged and encouraging them to stay on your site longer. Low bounce rates and longer time spent on your pages can positively influence SEO.
Link Building: High-quality content naturally attracts backlinks from other websites, which can boost your site's authority and rankings. Great content is more likely to be shared and linked to by others.
Effective Content Strategy for SEO:
Keyword Research:
Identify relevant keywords and phrases that your target audience is searching for. Use keyword research tools to find high-traffic and low-competition keywords.
High-Quality Content:
Create valuable, well-researched, and informative content that addresses user needs and provides solutions to their problems.
Maintain a consistent and unique writing style that reflects your brand's voice and expertise.
Content Structure:
Use clear and logical headings and subheadings to organize your content.
Break content into easily scannable sections with bullet points, lists, and short paragraphs.
Keyword Optimization:
Incorporate target keywords naturally within your content, including in titles, headers, and body text.
Avoid keyword stuffing; write for users, not just for search engines.
Engaging Multimedia:
Incorporate images, videos, infographics, and other multimedia elements to enhance user engagement.
Optimize multimedia files for faster loading times.
Regular Updates:
Keep your content fresh by updating and revising older articles as necessary.
Consistently publish new content to show search engines that your site is active and relevant.
Mobile Optimization:
Ensure your content is mobile-friendly and displays well on various devices, as mobile-friendliness is a ranking factor.
Social Sharing:
Make it easy for users to share your content on social media platforms by including social sharing buttons.
Promotion:
Actively promote your content through email marketing, social media, and other marketing channels.
Engage with your audience in comments and on social media to foster discussions around your content.
Analytics:
Use analytics tools (e.g., Google Analytics) to track the performance of your content, including traffic, bounce rates, and conversions. Adjust your strategy based on data.
Backlink Building:
Outreach to relevant websites and influencers in your industry to earn high-quality backlinks to your content.
By focusing on these aspects of your content strategy, you can improve your website's search engine rankings, attract more organic traffic, and ultimately achieve your SEO goals. Remember that SEO is an ongoing effort, and consistency in producing valuable, optimized content is key to long-term success.
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Internal and external links are essential components of SEO that influence how search engines understand and rank your website. Properly managing these links can have a significant impact on your rankings in search engine results pages (SERPs).
- Internal Links:
Definition: Internal links are links that connect one page on your website to another page within the same website. They are used for navigation and to establish a hierarchy and structure within your site.
Importance for SEO:
Improved Crawling: Internal links help search engine crawlers discover and navigate your website's pages more effectively. They also assist in distributing PageRank (SEO authority) throughout your site.
Keyword Optimization: You can use anchor text in internal links to signal to search engines the topic or keyword relevance of the linked page.
User Experience: Well-structured internal linking improves user navigation and engagement on your website, reducing bounce rates and increasing time spent on the site.
Establishing Hierarchies: Internal links help establish hierarchies and relationships between different content pieces, signaling to search engines which pages are most important.
Tips for Managing Internal Links:
Create a logical and hierarchical website structure that reflects your content's organization.
Use descriptive anchor text that contains relevant keywords.
Avoid overusing internal links (link spamming) within your content; focus on providing value.
Implement a sitemap to help search engines understand your site's structure.
- External Links:
Definition: External links, also known as outbound links, are links from your website to other websites on the internet. They point to external sources of information, references, or additional resources.
Importance for SEO:
Credibility and Trust: Linking to authoritative and reputable external sources can enhance your site's credibility and trustworthiness in the eyes of both users and search engines.
Relevance: Outbound links can help establish the context and relevance of your content by connecting it to authoritative sources in your niche.
Link Building: Linking to relevant external sources can also foster relationships within your industry, potentially leading to backlinks from those sources.
Tips for Managing External Links:
Link to reputable and credible sources that enhance the user experience and support your content.
Use the "nofollow" attribute for external links when you don't want to pass SEO authority to the linked site (e.g., for affiliate links or sponsored content).
Regularly check and update external links to ensure they are still valid.
In summary, managing internal and external links effectively is crucial for SEO. Internal links help with site navigation, content hierarchy, and user experience, while external links can boost credibility, relevance, and industry relationships. A balanced and thoughtful approach to internal and external linking can contribute to improved rankings in SERPs and a better overall website experience for users.
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Ranking higher in search engines with a new website can be challenging, but it's certainly achievable with a strategic approach. Here are some steps and strategies to improve your chances of ranking well despite having a new website:
Keyword Research:
Target Long-Tail Keywords: Start by targeting long-tail keywords (specific and less competitive phrases). These are easier to rank for initially.
Content Quality:
Create High-Quality Content: Develop well-researched, informative, and engaging content that addresses user intent. Content quality is a significant ranking factor.
Unique Value: Ensure your content offers a unique perspective or value that sets it apart from existing content on the same topic.
On-Page SEO:
Optimize On-Page Elements: Optimize title tags, meta descriptions, header tags (H1, H2, etc.), and image alt tags with relevant keywords.
URL Structure: Use clean, descriptive URLs that include keywords where appropriate.
Internal Linking: Implement a logical internal linking structure to help search engines discover and index your content.
Technical SEO:
Site Speed: Ensure your website loads quickly by optimizing images and using reliable hosting.
Mobile-Friendliness: Ensure your site is responsive and works well on mobile devices.
XML Sitemap: Submit an XML sitemap to search engines to help them discover your pages more efficiently.
Robots.txt: Use a robots.txt file to control which pages should and shouldn't be crawled by search engines.
User Experience (UX):
Navigation: Create a user-friendly navigation structure that makes it easy for visitors to find information.
Mobile Optimization: Prioritize mobile optimization, as Google uses mobile-first indexing.
SSL Certificate: Implement an SSL certificate for a secure browsing experience.
Local SEO (if applicable):
Google My Business: If you have a physical location, claim and optimize your Google My Business listing.
Local Citations: Ensure your business information (NAP: Name, Address, Phone) is consistent across the web.
Content Promotion:
Share on Social Media: Promote your content on social media platforms to increase visibility and engagement.
Email Marketing: If you have an email list, notify subscribers about new content.
Guest Posting: Consider guest posting on authoritative websites in your niche to build backlinks and exposure.
Backlinks:
Quality Over Quantity: Focus on earning high-quality backlinks from authoritative and relevant websites.
Content Outreach: Reach out to influencers, industry experts, and websites in your niche to promote your content.
Monitor and Adjust:
Regularly monitor your website's performance using tools like Google Analytics and Google Search Console.
Make data-driven adjustments to your content and SEO strategy based on what's working and what's not.
Patience and Persistence:
Ranking improvements can take time, especially for a new website. Be patient and persistent in your efforts, and continue to produce high-quality content.
Remember that SEO is an ongoing process, and results may not be immediate. It's important to continually refine your strategy, adapt to algorithm changes, and consistently produce valuable content to improve your website's rankings over time.
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Meta tags are HTML elements that provide information about a web page to search engines and website visitors. They are placed in the
section of an HTML document and are not visible on the actual web page. SEO experts use meta tags to influence search engine rankings and improve the visibility of web pages in search results. Here are some common meta tags used by SEO experts and how beginners can effectively use them:
Title Tag (
):</p>
<p>Purpose: The title tag defines the title of a web page and is displayed as the clickable link in search engine results.</p>
<p>Importance: It's one of the most crucial on-page SEO elements. The title tag should be concise, descriptive, and contain relevant keywords.</p>
<p>Meta Description Tag (<meta name="description">):</p>
<p>Purpose: The meta description provides a brief summary of the web page's content and is often displayed below the title in search results.</p>
<p>Importance: While it doesn't directly impact rankings, a well-crafted meta description can encourage users to click on your link. It should be engaging and contain relevant keywords.</p>
<p>Meta Keywords Tag (<meta name="keywords">):</p>
<p>Purpose: Historically, this tag was used to specify keywords related to the content. However, most search engines no longer consider it for ranking.</p>
<p>Importance: In modern SEO, the meta keywords tag is no longer useful, and it's often ignored.</p>
<p>Meta Robots Tag (<meta name="robots">):</p>
<p>Purpose: This tag instructs search engine crawlers on how to treat the web page. Common values include "index" (allow indexing), "noindex" (disallow indexing), "follow" (follow links), and "nofollow" (do not follow links).</p>
<p>Importance: It helps control what parts of a page search engines should index and how they should follow links.</p>
<p>Canonical Tag (<link rel="canonical">):</p>
<p>Purpose: The canonical tag specifies the preferred version of a web page when there are multiple versions with similar content.</p>
<p>Importance: It helps prevent duplicate content issues and consolidates SEO value to the preferred version of the page.</p>
<p>Viewport Meta Tag (<meta name="viewport">):</p>
<p>Purpose: This tag is used for responsive web design and mobile optimization. It controls the viewport settings, ensuring that web pages are displayed correctly on mobile devices.</p>
<p>Importance: In the mobile-first era, this tag is essential for providing a good user experience on mobile devices.</p>
<p>Open Graph Meta Tags (<meta property="og:...">):</p>
<p>Purpose: Open Graph tags are used to control how web pages are displayed when shared on social media platforms like Facebook. They specify the title, description, image, and other elements for social media sharing.</p>
<p>Importance: Open Graph tags enhance the appearance and shareability of web content on social media, indirectly impacting SEO by increasing visibility and engagement.</p>
<p>For beginners in SEO, here are some tips on how to use meta tags efficiently:</p>
<p>Research and use relevant keywords in the title and meta description tags.</p>
<p>Ensure that the title and meta description accurately represent the content of the page.</p>
<p>Avoid keyword stuffing or using misleading information in meta tags.</p>
<p>Use the meta robots tag strategically to control what search engines index and follow.</p>
<p>Implement canonical tags when dealing with duplicate content.</p>
<p>Keep up with best practices and changes in search engine algorithms to stay effective in using meta tags for SEO.</p>
<p>Remember that while meta tags are important, they are just one part of SEO. A holistic SEO strategy should also include high-quality content, proper site structure, backlink building, and other on-page and off-page optimization techniques.</p>
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<podcast-player title="Chapter 11: What are redirects, canonicals, 404s, etc.? Why are they considered important for SEO?" subtitle="October 17, 2023" duration="336" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/77209963/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-9-14%2F351115067-44100-2-75bec96cbbc61.m4a"></podcast-player>
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<p>Redirects, canonicals, and 404 errors are all technical elements that play important roles in SEO. They help ensure that search engines can understand your website's structure and content, ultimately contributing to better search engine results page (SERP) ranking and user experience.</p>
<p>Redirects:</p>
<p>Purpose: Redirects are instructions that tell web browsers and search engine crawlers to go from one URL to another. They are used when a page's URL changes or when you want to consolidate or redirect traffic from one page to another.</p>
<p>Importance for SEO:</p>
<p>Preserve SEO Value: When you change a URL, redirects ensure that the SEO value (PageRank or link equity) from the old URL is transferred to the new one. This helps maintain or even improve rankings.</p>
<p>User Experience: Redirects ensure that users are taken to the correct page, reducing the likelihood of encountering 404 errors or broken links.</p>
<p>Content Consolidation: Redirects can be used to consolidate similar or duplicate content into a single authoritative page, preventing SEO dilution.</p>
<p>Site Structure: Proper use of redirects helps maintain a logical site structure, making it easier for search engines to crawl and understand your website.</p>
<p>Canonical Tags (rel="canonical"):</p>
<p>Purpose: Canonical tags are used to indicate the preferred version of a web page when multiple versions of the same content exist. They help prevent duplicate content issues.</p>
<p>Importance for SEO:</p>
<p>Duplicate Content Mitigation: By specifying a canonical URL for a page, you tell search engines which version should be indexed and ranked. This helps prevent duplicate content issues that can harm SEO.</p>
<p>Consolidate SEO Value: Canonical tags help consolidate SEO value from various versions of the same content into a single authoritative page, improving rankings.</p>
<p>User Experience: Canonicals ensure that users see the most relevant and authoritative version of a page in search results.</p>
<p>404 Errors:</p>
<p>Purpose: A 404 error is returned when a web page is not found. It indicates that the requested URL does not exist on the server.</p>
<p>Importance for SEO:</p>
<p>User Experience: 404 errors can lead to a poor user experience, frustrating visitors who expect to find content. They may leave your site, increasing bounce rates.</p>
<p>Crawl Efficiency: Search engine crawlers encounter 404 errors when they can't find a page. This can lead to inefficient crawling and may prevent important content from being indexed.</p>
<p>SEO Impact: If valuable pages return 404 errors, it can negatively affect SEO. Links to those pages may lose their SEO value, and the site's overall authority may suffer.</p>
<p>In summary, redirects, canonical tags, and handling 404 errors are crucial technical aspects of SEO that help maintain a website's integrity, optimize crawl efficiency, and prevent duplicate content issues. </p>
<p>When implemented correctly, they ensure that search engines can access and understand your content, leading to better rankings in search engine results pages (SERPs) and an improved user experience. Properly managing these elements contributes to a healthy and well-optimized website.</p>
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<podcast-player title="Chapter 10: What is a sitemap and why is it important?" subtitle="October 10, 2023" duration="333" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/76627759/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-9-1%2F349291289-44100-2-250ae587e1f7c.m4a"></podcast-player>
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<p>A sitemap is a file that provides a list of URLs (web page addresses) from a website, along with additional metadata about each URL, such as when it was last updated and how often it changes. Sitemaps are typically provided in an XML format and serve several important purposes in terms of SEO:</p>
<p>Crawl Efficiency: Search engine crawlers use sitemaps as a roadmap to discover and index pages on a website more efficiently. This is especially useful for large websites with complex structures, as it ensures that search engines don't miss important content.</p>
<p>Indexation Control: Website owners can use sitemaps to explicitly specify which pages should be crawled and indexed by search engines and which pages should be excluded. This helps prevent non-essential or duplicate content from being indexed, which can dilute SEO efforts.</p>
<p>Freshness Signals: Sitemaps can include information about when each page was last updated. This helps search engines understand the freshness of content and prioritize crawling recently updated pages.</p>
<p>Priority and Frequency: Website owners can assign priority levels and update frequencies to different URLs in the sitemap, giving search engines hints about which pages are more important and how often they should be crawled.</p>
<p>Error Identification: Sitemaps can highlight any errors or issues with specific URLs, such as broken links or pages that return error codes. This allows website owners to identify and rectify problems promptly.</p>
<p>Image and Video SEO: Sitemaps can also include information about images and videos on a website. This helps search engines index and display multimedia content in relevant search results.</p>
<p>Each search engine, including Google, Bing, and others, uses sitemaps slightly differently, but the general process is as follows:</p>
<p>Submission: Website owners typically create a sitemap file and place it in the website's root directory (e.g., example.com/sitemap.xml). Then, they notify search engines about the sitemap's location through various methods, such as Google Search Console, Bing Webmaster Tools, or by adding a reference in the robots.txt file.</p>
<p>Crawling: Search engine crawlers regularly check for sitemaps on websites they visit. When they find a sitemap, they download and parse it to understand the structure and URLs of the website.</p>
<p>Indexation: Search engines use the information in the sitemap to prioritize crawling and indexing of the listed pages. They may also use the provided metadata, such as last modification dates and update frequencies, to determine how often to revisit pages.</p>
<p>Error Reporting: If the sitemap contains errors or issues, search engines may report these problems to the website owner through their respective webmaster tools or error reports.</p>
<p>Overall, sitemaps are essential for SEO because they facilitate efficient crawling and indexing of a website's content, help control what gets indexed, and provide valuable data to search engines for ranking and displaying search results. By maintaining an up-to-date and well-structured sitemap, website owners can enhance their SEO efforts and improve their site's visibility in search engine results.</p>
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<podcast-player title="Chapter 9: What is website architecture and why is it important?" subtitle="October 3, 2023" duration="455" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/76594816/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-8-30%2F349185019-44100-2-623c285fbacd.m4a"></podcast-player>
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<p>Website architecture, also known as site structure or information architecture, refers to the way a website is organized and structured. It involves how web pages are interconnected and how users and search engine bots navigate through the content. The significance of website architecture in terms of SEO is substantial, as it directly impacts the user experience, search engine crawlability, and the overall performance of the site. Here are some key aspects of website architecture and why they matter for SEO:</p>
<p>User Experience (UX):</p>
<p>Navigation: A well-structured website makes it easy for users to find what they're looking for. Clear menus, categories, and intuitive navigation enhance user satisfaction and reduce bounce rates, positively affecting SEO.</p>
<p>Crawlability:</p>
<p>Indexation: Search engine crawlers rely on the website's architecture to discover and index content. A logical and organized structure ensures that important pages are crawled and indexed efficiently.</p>
<p>URL Structure:</p>
<p>Readable URLs: SEO-friendly URLs that reflect the content's hierarchy and keywords make it easier for both users and search engines to understand the page's topic and purpose.</p>
<p>Internal Linking:</p>
<p>Distribution of Authority: An organized architecture allows for strategic internal linking. By linking related pages, you can distribute SEO authority (PageRank) effectively, helping important pages rank higher.</p>
<p>Page Depth:</p>
<p>Shallow Structure: Keeping important content within a few clicks from the homepage ensures that search engines can access and rank it more easily. Deeply buried content may receive less visibility.</p>
<p>Mobile-Friendly Design:</p>
<p>Responsive Layout: A well-structured website is often designed to be responsive, providing a consistent and user-friendly experience across various devices. Mobile-friendliness is a ranking factor in search engines like Google.</p>
<p>Loading Speed:</p>
<p>Efficient Loading: Properly structured websites tend to load more quickly because they minimize unnecessary scripts and assets. Page speed is another SEO ranking factor, and a good site structure can contribute to faster loading times.</p>
<p>Schema Markup:</p>
<p>Structured Data: An organized architecture makes it easier to implement schema markup, which can enhance search engine results with rich snippets, improving click-through rates and SEO visibility.</p>
<p>Content Organization:</p>
<p>Category and Tag Systems: Blogs and content-heavy websites benefit from well-organized category and tag systems. These can improve the organization of content for users and help search engines understand the relationships between topics.</p>
<p>Faceted Navigation (for e-commerce):</p>
<p>Filtering and Sorting: E-commerce sites with faceted navigation need a clear and SEO-friendly way to handle filters and sorting options to prevent duplicate content issues.</p>
<p>In summary, website architecture plays a crucial role in SEO because it directly impacts user experience, crawlability, and the overall performance of a website. A well-structured site not only helps search engines understand and index your content but also provides a better experience for users, which can lead to higher rankings, increased traffic, and better SEO results.</p>
<p>--- Send in a voice message: https://podcasters.spotify.com/pod/show/seo-academy/message</p>
</div>
<div class="episode">
<podcast-player title="Chapter 8: What is Robots.txt & security.txt and why is it important?" subtitle="September 30, 2023" duration="647" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/76592939/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-8-30%2F349178822-44100-2-0ebb8d2366f81.m4a"></podcast-player>
<p><a href="podcast/2753802/seo-academy/episode/163056731/chapter-8--what-is-robots-txt---security-txt-and-why-is-it-important-/">View Details</a></p>
<p>Robots.txt and security.txt are two important standards for websites, and they serve different purposes:</p>
<p>Robots.txt:</p>
<p>Purpose: The robots.txt file is used to instruct web crawlers and search engine bots on which parts of a website should be crawled and indexed and which parts should be ignored.</p>
<p>Importance for SEO:</p>
<p>Content Control: Robots.txt allows website owners to control which pages or directories are visible to search engines. This can be helpful for excluding sensitive or duplicate content, which can negatively impact SEO.</p>
<p>Crawl Budget Management: It helps in managing the crawl budget effectively. If a website has limited resources for crawling, directing bots away from less important pages can ensure that the most critical content is indexed.</p>
<p>Preventing Duplicate Content: It can prevent the indexing of duplicate content, which can dilute a website's SEO efforts and confuse search engines.</p>
<p>Avoiding Penalties: Using robots.txt to block access to pages that shouldn't be indexed (e.g., thin content, staging environments) can help avoid potential SEO penalties.</p>
<p>security.txt:</p>
<p>Purpose: security.txt is a standard that allows website owners to provide information to security researchers and ethical hackers on how to report security vulnerabilities or issues responsibly.</p>
<p>Importance for SEO:</p>
<p>While security.txt is primarily focused on security and ethical reporting of security flaws, it indirectly benefits SEO by ensuring the website's security is maintained. A secure website is less likely to be compromised, which could result in SEO issues such as defacement or loss of rankings.</p>
<p>A security breach can harm a website's reputation and user trust, which can, in turn, affect SEO and user engagement.</p>
<p>In summary, both robots.txt and security.txt are essential for websites, but they serve different purposes. Robots.txt helps control how search engines crawl and index a site, influencing SEO by managing content visibility and crawl resources. Security.txt, on the other hand, is primarily focused on responsible security reporting, indirectly contributing to SEO by helping maintain the website's integrity and reputation. Both files are important components of a website's overall management and performance.</p>
<p>--- Send in a voice message: https://podcasters.spotify.com/pod/show/seo-academy/message</p>
</div>
<div class="episode">
<podcast-player title="Chapter 7: How exactly search engines work?" subtitle="September 25, 2023" duration="400" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/76307897/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-8-24%2F348309569-44100-2-e163d18b3c556.m4a"></podcast-player>
<p><a href="podcast/2753802/seo-academy/episode/163056732/chapter-7--how-exactly-search-engines-work-/">View Details</a></p>
<p>Search engines, like Google, work in a way that's somewhat similar to how a college student might research a topic for a paper. Here's a simplified explanation:</p>
<p>Crawling: Imagine you have a big library filled with books. Search engines send out special programs called "crawlers" or "spiders" to visit websites on the internet, just like you would visit different sections of the library. These crawlers read and collect information from web pages. They follow links from one page to another, much like you might follow references from one book to another in the library.</p>
<p>Indexing: As the crawlers explore the web, they take notes on what they find. It's like creating an index in the library that lists all the words and topics in each book, making it easier for you to find the information you need later. Search engines build a huge database called an "index" to store all this information about web pages.</p>
<p>Ranking: Now, when you have to write your college paper, you go to the library and look up your topic in the index. The index tells you which books and pages have information related to your topic. Search engines do something similar. When you type a search query, like "climate change," the search engine looks in its index and finds web pages that match your query.</p>
<p>Algorithm: But how does the search engine decide which pages to show first in the search results? This is where the search engine's "algorithm" comes in. Think of the algorithm as a set of rules that helps the search engine decide which pages are most relevant to your query. These rules consider various factors, like the words on the page, how many other websites link to it, and how trustworthy the website is.</p>
<p>Displaying Results: After using the algorithm to figure out which pages are most relevant, the search engine displays a list of results, usually with the most relevant ones at the top. It's like the librarian handing you a list of books sorted by how closely they match your research topic.</p>
<p>Continuous Learning: Search engines are always learning and improving. They pay attention to what users click on and how long they stay on a page. If lots of people click on a certain link and find it helpful, the search engine might move it higher in the results for similar queries in the future.</p>
<p>So, in a nutshell, search engines work by exploring the web, creating an index of web pages, using algorithms to figure out which pages are most relevant to your search, and then showing you those pages in the search results. It's like having a super-smart librarian who helps you find the best information on the internet for your research.</p>
<p>--- Send in a voice message: https://podcasters.spotify.com/pod/show/seo-academy/message</p>
</div>
<div class="episode">
<podcast-player title="Chapter 6: What are goal completions and why are they important?" subtitle="September 20, 2023" duration="599" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/76148319/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-8-20%2F347812443-44100-2-47248e5256af.m4a"></podcast-player>
<p><a href="podcast/2753802/seo-academy/episode/163056733/chapter-6--what-are-goal-completions-and-why-are-they-important-/">View Details</a></p>
<p>In Google Analytics 4 (GA4), "goal completions" or "conversions" refer to specific actions or events that you track on your website or app as valuable interactions. These actions can be anything from signing up for a newsletter and making a purchase to watching a video or submitting a contact form. Goal completions or conversions are important because they help you measure and evaluate the success of your digital marketing efforts and the effectiveness of your website or app in achieving your business objectives. Here's why they are significant:</p>
<p>Performance Measurement: Goal completions allow you to assess how well your website or app is performing in terms of driving user actions that align with your business goals. By tracking conversions, you can gauge the success of your marketing campaigns and content.</p>
<p>ROI Calculation: Conversions enable you to calculate the return on investment (ROI) for your marketing activities. You can determine which campaigns or channels are driving the most valuable actions and allocate your budget accordingly.</p>
<p>Optimization: Conversion tracking helps you identify areas for improvement. If you notice that certain pages or steps in your conversion funnel have low completion rates, you can focus on optimizing those areas to enhance the user experience and increase conversions.</p>
<p>Segmentation: GA4 allows you to segment your audience based on their conversion behavior. This segmentation helps you understand the characteristics and preferences of users who are more likely to convert, allowing you to tailor your marketing strategies accordingly.</p>
<p>Attribution Analysis: Conversion tracking is crucial for attribution modeling. It helps you determine the touchpoints and marketing channels that contribute most to conversions, helping you allocate resources and prioritize your marketing efforts effectively.</p>
<p>User Journey Analysis: By tracking conversions, you can map out the user journey and identify the steps users take before converting. This insight is valuable for creating content and experiences that guide users toward conversion.</p>
<p>Goal Setting and Benchmarking: Setting specific conversion goals in GA4 provides a benchmark for your team. It gives you clear targets to work toward and helps you evaluate whether you're meeting your objectives.</p>
<p>Data-Driven Decision-Making: Conversions provide actionable data that can guide your decision-making process. You can make informed decisions about content creation, advertising strategies, and website improvements based on conversion data.</p>
<p>To set up and track conversions in GA4, you typically define events, such as button clicks, form submissions, or specific page views, as goals. GA4 then records when these events occur and provides you with detailed reports and insights into user behavior related to your defined goals. This information empowers you to refine your digital strategy and optimize your website or app to increase conversions and drive business growth.</p>
<p>--- Send in a voice message: https://podcasters.spotify.com/pod/show/seo-academy/message</p>
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<div class="episode">
<podcast-player title="Chapter 5: What is searcher intent?" subtitle="September 19, 2023" duration="510" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/76097384/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-8-19%2F347656742-44100-2-59b1057032eda.m4a"></podcast-player>
<p><a href="podcast/2753802/seo-academy/episode/163056735/chapter-5--what-is-searcher-intent-/">View Details</a></p>
<p>Searcher intent, also known as user intent or search intent, refers to the underlying motivation or goal behind a user's online search query. Understanding searcher intent is crucial for SEO professionals as it helps tailor their strategies to meet the needs of users more effectively. There are generally four main types of searcher intent:</p>
<p>Informational Intent: Users are looking for information or answers to their questions. They may want to learn something, find a definition, or research a topic.</p>
<p>Navigational Intent: Users are searching for a specific website or webpage. They already have a destination in mind and are using a search engine to find it.</p>
<p>Transactional Intent: Users intend to complete a specific action, such as making a purchase, signing up for a service, or downloading a resource.</p>
<p>Commercial Investigation (Commercial or Product-Based Intent): Users are in the research phase of the buying process. They are looking for reviews, comparisons, or information about products or services before making a purchase decision.</p>
<p>To incorporate searcher intent into your SEO strategy:</p>
<p>Keyword Research: Identify keywords that align with the searcher's intent. Tools like Google Keyword Planner, SEMrush, or Ahrefs can help you discover relevant keywords for each intent type.</p>
<p>Content Optimization: Create and optimize content that matches the intent of your target audience. Ensure that your content provides valuable information, solves problems, or aligns with the user's journey (e.g., product pages for transactional intent).</p>
<p>User Experience: Make sure your website's user experience is smooth and intuitive. Users with navigational intent should easily find what they're looking for, while those with transactional intent should have a seamless path to conversion.</p>
<p>SERP Analysis: Study the search engine results page (SERP) for your target keywords to see what types of content and results are currently ranking. This can give you insights into what Google believes aligns with searcher intent.</p>
<p>Content Formats: Use various content formats (e.g., articles, videos, infographics) to cater to different intents. For informational intent, create comprehensive guides; for transactional intent, offer clear product descriptions and calls to action.</p>
<p>Optimize Meta Tags: Craft compelling title tags and meta descriptions that signal the content's relevance to the searcher's intent. This can improve click-through rates.</p>
<p>Monitor and Adapt: Regularly analyze your website's performance, user behavior, and keyword rankings. Adjust your SEO strategy based on changes in searcher intent and search engine algorithms.</p>
<p>Incorporating searcher intent into your SEO strategy not only helps you rank higher in search results but also ensures that you are delivering content that meets users' needs, increasing user satisfaction and the likelihood of conversions.</p>
<p>--- Send in a voice message: https://podcasters.spotify.com/pod/show/seo-academy/message</p>
</div>
<div class="episode">
<podcast-player title="Chapter 4: What are search engines and which ones should I focus on?" subtitle="January 17, 2021" duration="612" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/24504037/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-28%2F141317927-44100-2-8e916ea44e73f.m4a"></podcast-player>
<p><a href="podcast/2753802/seo-academy/episode/65364801/chapter-4--what-are-search-engines-and-which-ones-should-i-focus-on-/">View Details</a></p>
<p><strong>Search engines are tools that provide you with answers with information available on the Internet for your queries put forward to them.</strong></p>
<p><strong>They basically have three main activities:</strong></p>
<p><strong>Crawl: Going through all the content and links in every single webpage of a website</strong></p>
<p><strong>Index: Storing the information gathered in a sensible manner so as to retrieve it fast as and when needed</strong></p>
<p><strong>Rank: Match the information already analysed to the queries put forward by the searcher</strong></p>
<p><strong>Focus on the following search engines:</strong></p>
<ol>
<li><strong>Google</strong></li>
<li><strong>Bing</strong></li>
<li><strong>Duck Duck Go</strong></li>
<li><strong>Baidu</strong></li>
<li><strong>Yandex</strong></li>
<li><strong>Twitter</strong></li>
<li><strong>Ecosia</strong></li>
</ol>
<hr />
<p>Send in a voice message: https://anchor.fm/seo-academy/message</p>
</div>
<div class="episode">
<podcast-player title="Chapter 3: What is the difference between White hat vs black hat SEO" subtitle="January 10, 2021" duration="487" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/24421525/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-26%2F140838227-44100-2-e6b30188a00b6.m4a"></podcast-player>
<p><a href="podcast/2753802/seo-academy/episode/65364803/chapter-3--what-is-the-difference-between-white-hat-vs-black-hat-seo/">View Details</a></p>
<p>White Hat SEO - Follow the rules and guidelines set by Google & Bing search engines. </p>
<p>Black Hat SEO - Strategies and techniques that are used to gain traction very quickly by spamming, misleading search engine bots and the users. </p>
<p>Suggestions & Guidelines for Search Quality Raters - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf</p>
<p>Webmaster Guidelines from Google - https://developers.google.com/search/docs/advanced/guidelines/webmaster-guidelines</p>
<p>Webmaster Guidelines from Bing - https://www.bing.com/webmasters/help/webmasters-guidelines-30fba23a</p>
<hr />
<p>Send in a voice message: https://anchor.fm/seo-academy/message</p>
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<div class="episode">
<podcast-player title="Chapter 2: Why is SEO important for Business, especially in these times?" subtitle="January 3, 2021" duration="468" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/24217423/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-20%2F139615865-44100-2-5036711a00752.m4a"></podcast-player>
<p><a href="podcast/2753802/seo-academy/episode/65364804/chapter-2--why-is-seo-important-for-business--especially-in-these-times-/">View Details</a></p>
<p><strong>Why is SEO important?</strong></p>
<p>Everyone knows about the impact paid advertising and social media platforms as well ads can have in terms of traffic to the website but even till date the majority of online traffic is driven by search engines.</p>
<p>Organic search results cover more digital real estate, appear more trustworthy to these internet savvy generation searchers, and they definitely receive way more clicks than all of paid ads put together.</p>
<p>As a matter of fact less than 10% click on ads and an estimated 94% still look towards organic results. https://www.oakcitytechnology.com/websites/do-people-actually-click-on-paid-ads-in-google</p>
<p>That fact simply means that there are 9x more traffic opportunities with SEO than with PPC.</p>
<p>And in this Internet world, SEO is the only channel that will consistently deliver more and more relevant traffic to your website resulting in either sales, communication or visibility for your brand, products, services and content.</p>
<p>It is classically considered to have the ripple effect. The more and more good quality content you churn out and put on the Internet for your business, the better and better results you’ll have.</p>
<p>So for businesses the following are two main things in terms of SEO:</p>
<ol>
<li>High quality content with all the basic SEO elements that will help search engine bots understand what the content is all about</li>
<li>Have more and more relevant people talking about your brand and content - backlinks</li>
</ol>
<p>Just by doing the above 2 steps a business can expect to grow exponentially in terms of traffic and results they are expecting, provided they also do the following prerequisites</p>
<ol>
<li>Be original in your content and approach</li>
<li>Be consistent in content generation and distribution</li>
<li>Network at all possible times and gain traction</li>
<li>Be helpful to your audience who are consuming the content</li>
</ol>
<hr />
<p>Send in a voice message: https://anchor.fm/seo-academy/message</p>
</div>
<div class="episode">
<podcast-player title="Chapter 1: What is SEO?" subtitle="December 27, 2020" duration="465" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/24217044/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-20%2F139612934-44100-2-5f4494e640403.m4a"></podcast-player>
<p><a href="podcast/2753802/seo-academy/episode/65364806/chapter-1--what-is-seo-/">View Details</a></p>
<p><strong>What is SEO?</strong></p>
<p><strong>The full form for SEO is “search engine optimization.”</strong></p>
<p><strong>To be honest, it is just a set of basic steps you need to be doing to help your internet content reach the right kind of people.</strong></p>
<p><strong>So you are just trying to connect to the kind of people who would love your content and appreciate your product or service or content.</strong></p>
<p><strong>Though the full optimisation is expected to be for the robots or shortly bots of search engines, it is in reality for the people and humans you are likely to read your content.</strong></p>
<p><strong>So your content has to answer a query of your right audience or target audience. And there are over 3.5 billion searches in a day. So trust me, when I say this, there is enough traffic for everyone who is putting in efforts.</strong></p>
<p><strong>So is that all SEO is about? Giving content for people who searching for it?</strong></p>
<p><strong>Not really. We still have to please the bots to show our content to the audience we want to reach.</strong></p>
<p><strong>So the core of SEO apart from the basics is to help get your content pushed out into various formats and ways which is easier for the bots to understand as well showcase for relevant searches.</strong></p>
<p><strong>So to conclude - Search engines are basically listing out content that they have analysed to be relevant to the searchers query.</strong></p>
<p><strong>And how do they analyse it? They literally process billions and billions of content pieces and evaluate them by various parameters to determine which content is most likely to answer your query.</strong></p>
<p><strong>Some examples:</strong></p>
<p><strong>What’s the weather like? - You are likely to get today’s current temperature and forecast for the rest of the day plus forecast for the upcoming days. As this is what would help clarify the searcher intent in the best possible manner.</strong></p>
<p><strong>How to tie a tie?</strong></p>
<p><strong>Video is shown in the search results. You can follow image based instructions but hey a video is likely to teach you better on how to tie a tie or a particular kind of tie knot.</strong></p>
<hr />
<p>Send in a voice message: https://anchor.fm/seo-academy/message</p>
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<div class="episode">
<podcast-player title="SEO Academy Podcast Update" subtitle="December 20, 2020" duration="246" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/24216586/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-20%2F139609878-44100-2-ff7137dd53a16.m4a"></podcast-player>
<p><a href="podcast/2753802/seo-academy/episode/65364809/seo-academy-podcast-update/">View Details</a></p>
<p>Here is the next set of podcasts that will coming out in the coming weeks, once a week</p>
<ol>
<li>Chapter 1: What is SEO</li>
<li>Chapter 2: Why is SEO important for businesses in these times</li>
<li>Chapter 3: What is the difference between White hat vs black hat SEO</li>
<li>Chapter 4: What are search engines and which ones should I focus on?</li>
<li>Chapter 5: What is searcher intent?</li>
<li>Chapter 6: What are goal completions and why are they important?</li>
<li>Chapter 7: How exactly search engines work?</li>
<li>Chapter 8: What is Robots.txt and why is it important?</li>
<li>Chapter 9: What is website architecture and why is it important?</li>
<li>Chapter 10: What is a sitemap and why is it important?</li>
<li>Chapter 11: What are redirects, canonicals, 404s, etc.? Why are they considered important for SEO?</li>
<li>Chapter 12: What are the different kinds of meta tags?</li>
<li>Chapter 13: How do you help search engines rank your content higher?</li>
<li>Chapter 14: What are internal and external links in SEO?</li>
<li>Chapter 15: What is the role of content strategy in SEO?</li>
<li>Chapter 16: What are engagement metrics and why are they important for websites and SEO?</li>
<li>Chapter 17: What are the popular SERP elements?</li>
<li>Chapter 18: How to do efficient keyword research & mapping?</li>
<li>Chapter 19: What is ON-Page SEO?</li>
<li>Chapter 20: What is technical SEO?</li>
<li>Chapter 21: What is Link building?</li>
<li>Chapter 22: How to do effective link building?</li>
<li>Chapter 23: How to measure impact of your SEO efforts?</li>
<li>Chapter 24: How to prioritise your SEO fixes and changes?</li>
<li>Chapter 25: Advanced SEO techniques that bring maximum impact with small changes</li>
</ol>
<hr />
<p>Send in a voice message: https://anchor.fm/seo-academy/message</p>
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<div class="episode">
<podcast-player title="Introduction" subtitle="July 29, 2020" duration="243" enclosure="https://op3.dev/e/https://anchor.fm/s/2e7c68b0/podcast/play/17267280/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-6-29%2F76df08d0-6112-7ee9-c854-f8695a16cbfb.mp3"></podcast-player>
<p><a href="podcast/2753802/seo-academy/episode/65364812/introduction/">View Details</a></p>
<p>Hi everyone and SEO Aspirants!</p>
<p>We are Venkatesh & Chaitanya. </p>
<p>We work in digital agencies and over the years have been involved in loads of SEO & Content Marketing experiments. </p>
<p>This podcast is an attempt to share SEO insights for everyone who is interested!</p>
<p><strong>In this podcast, we will be exploring Search Engine Optimisation.</strong></p>
<p>Each week there will be a new episode.</p>
<p><strong>For whom is this podcast?</strong></p>
<p>Students, Junior SEO professionals and Experienced SEO professionals who are interested in refreshing their skills</p>
<p><strong>What can you expect from this podcast?</strong>Useful and executable tips & Speed hacks</p>
<p><strong>What are the benefits of listening to this podcast</strong>Gain useful insights from years of experience and experimentation and Key takeaways to increase your performance and overall knowledge of actual SEO</p>
<hr />
<p>Send in a voice message: https://anchor.fm/seo-academy/message</p>
</div>
</div>
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url += '?search_query='+escape(search.search_query.value)
url += '&language='+escape(search.language.value);
url += '&safe_search='+escape(search.safe_search.value);
if (search.number_episodes) {
url += '&number_episodes='+escape(search.number_episodes.value);
}
if (search.date) {
url += '&date='+escape(search.date.value);
}
window.location.href = url;
/*
if (search.location) {
url += '&location='+escape(search.location.value);
if (search.location.value != 'any' && navigator.geolocation) {
navigator.geolocation.getCurrentPosition(position => {
const lat = position.coords.latitude;
const long = position.coords.longitude;
url += '&latitude='+escape(lat);
url += '&longitude='+escape(long);
window.location.href = url;
}, error => {
search.location.value = 'any';
});
} else {
window.location.href = url;
}
} else {
window.location.href = url;
}
*/
}
var lastSearchPodcasts;
var lastSearchEpisodes;
var searchPodcasts = new Bloodhound({
datumTokenizer: Bloodhound.tokenizers.obj.whitespace('value'),
queryTokenizer: Bloodhound.tokenizers.whitespace,
cache: false,
remote: {
url: 'autocomplete/?query=',
wildcard: '%QUERY',
prepare: function (query, settings) {
settings.url = settings.url + encodeURIComponent(query);
settings.beforeSend = function(e) {
if (lastSearchPodcasts) {
lastSearchPodcasts.abort();
}
lastSearchPodcasts = e;
};
return settings;
},
rateLimitBy: 'throttle',
rateLimitWait: 800
}
});
$('.typeahead').typeahead({
minLength: 5,
highlight: true
},
{
name: 'podcast-search',
display: 'title',
limit: 'Infinity',
source: searchPodcasts,
templates: {
empty: function() {
if ($('.typeahead')[1].value.length >= 3) {
return '<div class="empty-message"><p class="search-result"><b><a href="#" onclick="document.forms[\'search\'].submit()">No podcasts match this <i>exact</i> term, see all results</a></b></p></div>';
}
},
suggestion: function(data) {
return "<p class='search-result' style='text-align: left !important;'><table width='100%'><tr><td><img src='static/podcast/"+data.image+".jpg' width=50 height=50 /></td><td width='100%' valign='middle' align='left'>" + data.title + "<br /><small><i>"+data.author+"</i></small></td></tr></table></p>";
},
header: function() {
return '<p class="search-result" style="width: 100%; height: 2.5rem; vertical-align:middle; text-align: center !important;"><a href="#" onclick="document.forms[\'search\'].submit()">Search All Results</a></p>'
}
}
})
.on('typeahead:selected',
function(event, data) {
console.log(data);
slug = data.title.replace(/[^a-z0-9]/gmi, "-").replace(/\s+/g, "-").toLowerCase();
if (data.podcast_id) {
slug_podcast_title = data.podcast_title.replace(/[^a-z0-9]/gmi, "-").replace(/\s+/g, "-").toLowerCase()
window.location.href = 'podcast/'+data.podcast_id+'/'+slug_podcast_title+'/episode/'+data.id+'/'+slug+'/';
} else {
window.location.href = 'podcast/'+data.id+'/'+slug+'/';
}
}
);
</script>
<script type="text/javascript">
const hamburger = document.querySelector(".hamburger");
const navMenu = document.querySelector(".nav-menu");
hamburger.addEventListener("click", mobileMenu);
function mobileMenu() {
hamburger.classList.toggle("active");
navMenu.classList.toggle("active");
}
</script>
<script src="https://unpkg.com/react@18.2.0/umd/react.production.min.js" crossorigin></script>
<script src="https://unpkg.com/react-dom@18.2.0/umd/react-dom.production.min.js" crossorigin></script>
<script>
const sectionsWithCarousel = document.querySelectorAll(
".section-with-carousel"
);
for (const section of sectionsWithCarousel) {
let slidesPerView = [2.5, 3.5, 4.5];
if (section.classList.contains("section-with-left-offset")) {
slidesPerView = [1.5, 1.5, 2.5];
}
const swiper = section.querySelector(".swiper");
new Swiper(swiper, {
slidesPerView: slidesPerView[0],
spaceBetween: 0,
loop: true,
lazyLoading: false,
preventClicks: false,
preventClicksPropagation: false,
keyboard: {
enabled: true
},
navigation: {
prevEl: section.querySelector(".carousel-control-left"),
nextEl: section.querySelector(".carousel-control-right")
},
pagination: {
el: section.querySelector(".swiper-pagination"),
clickable: true
},
breakpoints: {
768: {
slidesPerView: slidesPerView[1]
},
1200: {
slidesPerView: slidesPerView[2]
}
}
});
}
</script>
</body>
</html>
