Higher Ed Live: Recent Episodes
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HigherEdLive offers viewers direct access to the best & brightest minds in education and allows viewers to share knowledge and participate in discussions around the industry’s most important issues.
The Future U Podcast took the show on the road in its fifth and most recent season. Hosts Jeff Selingo and Michael Horn wanted to understand what's changed on campus communities across the United States. Through dialogue with students, faculty, staff, and administration, Jeff and Michael tapped into the most pressing issues facing colleges and universities today. Listen in as Jeff shares key highlights from these conversations with HigherEdLive host Nicole Lentine.
Access podcast transcript on PodBean.
View the video with captions on Conduit.
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Erica Music’s educational journey led her to develop strategies to rejuvenate adult learners who carried complex responsibilities while earning a degree. In this episode, Erica shares how her journey impacted her life and makes recommendations for how colleges and universities can better reach and support adult learners.
View Erica's website.
View the video with captions on Conduit.
Access podcast transcript on PodBean.
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The pandemic forced higher ed institutions to quickly shift to online and hybrid learning methods. For Dr. Dustin York at Maryville University in St. Louis, it inspired a creative re-envisioning of how to deliver his coursework — spanning in-person, Zoom, and multiple online asynchronous sections of the same course. Listen in as he discusses his “omnichannel education” approach, including what inspired this method and the technology stack that supports it.
View the video with captions on Conduit.
Access podcast transcript on PodBean.
Sign up for our newsletter at https://www.higheredlive.com/
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Honest, transparent, and timely communication is the basis for the most fundamental relationship between leadership and the campus community; particularly for leaders bringing institutions into the future. Teresa Valerio Parrot and Kylie Kinnaman of TVP Communications join host Nicole Lentine to discuss how to plan and execute thoughtful change communications across a campus community and its stakeholders.
View the video with captions on Conduit.
Access podcast transcript on PodBean.
Sign up for our newsletter at https://www.higheredlive.com/
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15% of the global population is disabled, and yet countless organizations, companies, and leaders neglect key steps to make their content accessible to everyone. In this conversation, Accessible Social creator Alexa Heinrich outlines why accessibility is vital and how to ensure your content is inclusive and accessible for people with disabilities.
View the video with captions on Conduit.
Access podcast transcript on PodBean.
Alexa's Links:
- Alexa's website: https://www.therealalexa.com/
- Accessible Social: https://www.accessible-social.com/
- Social Media Tea: https://socialmediatea.com/
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If one thing is certain, change in EdTech is constant. Mergers and acquisitions can lead to great opportunities for innovation. This discussion, featuring the CEO of Capture Higher Ed, Len "Nappi" Napolitano, and the Managing Director of Tyton Partners, Max Woolf, will provide you with an in-depth perspective on the opportunities to support student success that consolidation and investment may bring.
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Stephanie Geyer and Gil Rogers reconnect and chat about the opportunities for campus professionals to leverage experience and a little "sweat equity" to challenge the status quo. You'll hear some amazing updates from Stephanie and her latest adventures in her new role.
HigherEdLive is back for season two! Hear from Executive Producer Gil Rogers on what to expect this season.
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In this week’s episode it's stated that “we're still following an advancement playbook that was written in the eighties”. As uncertainty surrounds the ongoing pandemic and a rapidly changing tech landscape, institutions cannot rely on the traditional playbook to engage their communities. Join our guests as they break down how institutions can best adapt evolve and expand to build more meaningful engagement.
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The traditional vision of the student admissions journey is fairly singular -- it's a simple, seamless journey, beginning at admission and ending with graduation. However, in reality, it is much more complex with numerous touchpoints, decision factors, and a long list of questions and concerns. Join us this week as we discuss how institutions can utilize journey mapping to create a better student experience.
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Events over the past year-and-a-half accelerated consumer’s digital behavior tenfold. As we slowly begin reverting back to the norm, on the marketing front there is no room to return to the old way of doing things. Looking forward the question becomes how can institutions create authenticity in this new virtual world. Join us this week as we unpack the role of digital marketing as major part of an institution's comprehensive communications strategy.
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Spring 2020 ushered in a new reality for many, and now over a year later we’re getting our first snapshot of just how things have changed. According to the National Student Clearinghouse’s spring 2021 Current Term Enrollment Estimates report, challenging times forced higher education enrollment to hit new lows for a 3.5 percent annual decline. Conversely, however, the same uncertainty seems to have driven students back into graduate classrooms, bringing in 124,000 new students for a 4.6 percent increase in graduate enrollment. Join us for this week’s episode where we break down just how Graduate Recruitment is Changing with Director of Graduate Admissions at Roger Williams University, Marcus Hanscom.
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With many students stuck at home, they’re facing a new internal struggle over how they want to engage with their continued education, leading many to forego their four-year institution plans in favor of a community college. Join #HigherEdLive this week to hear ways in which traditional four-year colleges and universities can tackle transfers and become better partners to support community college students.
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The COVID-19 pandemic has brought about a long list of concerns regarding the traditional admissions cycle. While some will fade away once a sense of normalcy returns, others like standardized testing appear to have more staying power. This week on #HigherEdLive host Alice Arredondo sits down with Akil Bello from FairTest and Michael Hunt from the University of Maryland, Baltimore County breakdown the impending Destandardization of Admissions Testing.
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As we all are well-aware, the pandemic hitting in the midst of yield season operated as an immediate catalyst for change, forcing people on all fronts of education to reinvent the wheel in many ways. Now, as we sit on this faltering precipice of a return to normal (or a new normal), the question of what happens next now looms. Join us this week for a fireside chat with an Len "Nappi" Napolitano to here what's next for higher ed.
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Diversity, equity and inclusion is a growing focus for many institutions, but the intent behind this work and how it's being done can vary drastically from school to school. Join Behavioral Scientist Dr. Kevin Sansberry, II to hear how some institutions have interpreted the conversation on their campuses.
Host: Dr. Kevin Sansberry, II Guests: Sonja Jordan, Ivy Tech Community College and Jasmine Amegan Rosario, University of Massachusetts, Amherst
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A return to legacy strategies may be easy and comfortable, but is that the legacy YOU want to leave on your institution and profession? Join us this week as three enrollment managers breakdown their own strategies and what they think is the best path forward.
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Higher Ed Live is back! Hear from Executive Producer Gil Rogers on what is to come this season of Higher Ed Live.
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In this wide-ranging conversation Southern New Hampshire University President Paul LeBlanc, one of higher ed’s leading innovators, will share how the Jobs To Be Done theory (understanding the “job” for which customers hire a product or service) helped fuel SNHU’s transformation and how this framework can serve other institutions. LeBlanc will also share his perspective on the future of higher education and what leaders should be thinking about for 2020. Additional topics will include SNHU’s marketing and brand-building strategies and LeBlanc’s approach to presidential communications.
TikTok is a powerful storytelling tool. But it takes some time and creative thinking to figure out how to include in your higher ed marketing strategies.
In this Higher Ed Live broadcast, we’ll talk to Campus Sonar CEO Liz Gross about the platform, how schools are using it, why schools should use it and how her research into the platform has kept her up way past her bedtime. Jessica DiLuglio, from Rochester Institute of Technology, is managing RIT’s successful TikTok channel and will join the discussion to share what content works, what doesn’t work, and what’s up next for his TikTok content calendar.
College and University Ombudspersons have been referred to as the “conscience of the university”, “canaries in the coal mine”, and a guide for students in a “sea of troubles”. Sometimes misunderstood, these unique offices assist their communities in resolving conflict and identifying systemic issues and trends while focusing on fair treatment. Ombuds offices are designed to be environments that adhere to the International Ombudsman Association (IOA) Standards of Practice: confidentiality, informality, neutrality and independence. Ultimately, ombuds provide a brave space for individuals to discuss concerns, learn to navigate their environments, and build communication skills while being treated with compassion and empathy.
In this episode of Student Affairs Live, host Dr. Heather Shea discusses the important partnerships between Ombuds Offices and Student Affairs with three panelists, Drs. Shannon Burton, D. A. Graham, and Jennifer Schneider.
Search analytics let you know what users are looking for on the Web and then on your websites. Find out how this information can feed your content marketing plans. Learn how to create an efficient workflow and provide the right information for your audiences.
“Wow,” they’ll think, “that is just what I wanted to know when I wanted to know it. Thank you, school, you really care about me.” Join Jeff Riddall from Mintent and Jesse Swingle from Funnelback for a lively conversation about the tools available to focus your efforts and make a real impact on the lives of students.
With more colleges and universities experiencing enrollment challenges, the need to understand current marketing and enrollment trends has never been greater. In this broadcast, you’ll hear from some of the strongest and most influential voices within higher ed as they discuss the state of the higher ed landscape with a specific focus on marketing and enrollment operations.
What impact does gratitude have on us? How can we foster gratitude to foster student learning and success? How can we practice gratitude as student affairs leaders?
On this episode of Student Affairs Live, host Keith Edwards speaks with three gratitude practitioners to share what they are learning, practicing, and the impact they see.
Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware’s successful Social Media Ambassadors program includes 70+ students annually who feature their own authentic college experiences on branded social accounts while learning best practices in social media marketing and building their resumes.
Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can:
- Help universities deliver on their mission
- Lift the academic brand, including its sub-components (e.g., schools and departments)
- Become a powerful communication vehicle with far-reaching and bottom-line impact
What is it like to be a university president? How does a career in student affairs prepare leaders for the presidency? What should student affairs leaders who are considering a presidency know about the role?
On this episode of Student Affairs Live, host Keith Edwards speaks with three university presidents who started their career as student affairs leaders. This free episode will air live on Wednesday, October 23 at 2 pm ET. To watch the archived video, just return to this page at any point after the episode airs.
When you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your school’s brand they are not the only ones. The people who bring their professional passion to your campus have a lot to say about why they are there and why they choose to stay. In this broadcast, we’ll talk to influencer marketing experts about connecting with faculty members and recruiting them to be your next generation of influencers.
What levels of multicultural awareness, knowledge, skills, and actions are required of student affairs professionals today? How does one go about building multicultural competence and embedding those practices into their work in student affairs?
On this episode of Student Affairs Live, host Heather Shea speaks with Raechele Pope and Amy Reynolds, two authors of the long awaited second edition of the classic book Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion. This episode will explore both the underlying frameworks driving this work as well as the practical strategies and approaches to enhance praxis.
This free episode will air live on Wednesday, October 2, 2019 at 1 p.m. ET. To watch the archived video, return to this page at any time after the episode airs.
After the announcement that a prominent institution was “ending” it’s phonathon program, many advancement leaders began to question the effectiveness of their phone programs. Join Cameron Hall and guests from Albion College, Augustana College, California Polytechnic State University, and Colgate University to learn how these institutions are adapting their phone programs to ensure that phonathons remain a viable advancement strategy for the future.
“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back and understand the term in the truest sense so we can deliver on it. We owe it to ourselves, and, more importantly, to our constituents. Spoiler alert: There is no silver bullet. Watch live (or listen after) to experts who study this as part of their research focus, and who apply their learnings as practitioners in the higher education industry.
Generation Z is our most nervous generation (and let’s not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to alleviate fears and build trust, WVU created a comprehensive website, developed a year-long communications plan, and established new social media accounts. In this session, you’ll learn why it’s more important than ever not to shy away from these topics and how to recreate this effort on your campus.
How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice?
On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L Stewart, editors of the new book Rethinking Student Development Theory Using Critical Frameworks. This episode will explore “third wave” theoretical perspectives, use those theories to critically examine common student development constructs, and examine implications for student affairs practice.
This free episode will air live on Wednesday, September 25 at 1 pm ET. To watch the archived video, just return to this page at any point after the episode airs.
The National Association for College Admission Counseling’s (NACAC) National Conference will be held Sept. 26 – 28 in Louisville, KY. This premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC19, it is important to plan. On this episode of Admissions Live, we will meet the chairs of the conference’s Local Advisory Committee and discuss what you shouldn’t miss at this year’s event.
Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and discuss how to capitalize on this opportunity to grow audiences and share important messages.
In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.
Recent events rocked higher ed including fraud rings, closures, consolidations, and dissolved ethics. Has the value of higher education changed as a result? Has traditional higher education been resisting change for years? Hear Dr. Lynn Priddy, Chris Onan, and Josh Dorsey discuss the state of higher ed today from personal and professional points of view.
Higher education continues to be concerned about the college success of college men, especially those from oppressed and minoritized identities. College men’s behavior has an impact on college students of all genders through conduct violations, sexual violence, alcohol and other substance use, and more.
On this episode of Student Affairs Live, host Keith Edwards speaks with Dan Tillapaugh and Brian McGowan, co-editors of the new book Men and Masculinities. This episode will discuss how student affairs professionals can put theory into practice to foster men’s transformative learning and development across their identities without reifying their privilege and dominance.
This episode is being promoted in partnership with ACPA’s Coalition on Men and Masculinities.
Senior student affairs leaders face important and difficult challenges as student and community activism pushes for more inclusive and socially just institutions of higher education. These leaders need knowledge, skills, and courage to lead in these tumultuous times.
On this episode of Student Affairs Live, host Keith Edwards speaks with Robin Holmes-Sullivan, Jamie Washington, Patty Perillo, Jacob Diaz, and Kent Porterfield as they reflect on their recent ACPA Institute on this topic. This episode will explore how senior leaders in student affairs can effectively lead students, communities, and organizations effectively toward racial justice and decolonization.
You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.
These days, the camera is the new printing press: a full 80% of all internet traffic is video consumption. As more apps and platforms reward video content (and more of our bosses want something that’ll “go viral”), the pressure to produce moving pictures has never been greater.
But is video always the answer? Is there a risk of producing the wrong kinds of video pieces? And what kind of investment in resources and time does it take to produce the right kind of videos, consistently?
In this Advancement Live broadcast, our guests will guide you through a “shot list” to make sure you’re making the right choices for the medium and giving your audience the kinds of quality video content that builds affinity and loyalty.
Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be.
In this episode of Marketing Live, Adam will offer guidance to higher ed marketers on simplifying strategy and reaching your real audience. He will share how his experiences with the biggest brands in problem-solving is informing work in his new role at Arizona State and how consumer insights are a driving force in ASU’s Enterprise Marketing Hub.
It’s 4:20 p.m. Do you know where your prospective students are?
Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies.
With enrollment rates down it’s all hands on deck to find ways to stand out among the many schools offering affordably priced small classes taught by internationally renowned researchers on a modern campus with great views near a thriving cultural center.
If you are a college or university administrator today, chances are high that a displaced student from a closed institution will reach out to your college or university for help. Whether it’s an officially approved teach-out, articulation agreement, or standard credit transfer, helping displaced students can be a complicated undertaking. Should your institution step up to help these students? Do your administrators understand the considerations that must be made to ready your operations? What is the student’s state of mind? Is helping these students your responsibility as a higher ed leader? Get these questions and others answered as you listen to a conversation between Dr. Michael Horwitz, President of TCS Education, Travis Allen, President of Trident University International, and Joe Sallustio, COO of Claremont Lincoln University and host of this broadcast.
“Job Fit” is often a term used in search processes that can be used as a tool for exclusion, consciously and unconsciously. “Job Fit” can be a euphemism and code word for stereotypes and assumptions about others and help keep our individual and organizational fears, values, and culture free from critical examination.
On this episode of Student Affairs Live, host Keith Edwards speaks with Brian Reece, Vu Tran, Elliott Devore, and Gabby Porcaro, editors the book Debunking the Myth of Job Fit in Student Affairs and Higher Education. This episode will critically examine the idea of “job fit” and explore legal, ethical, and employment concerns related to race, class, gender, sexual orientation, and more.
For small institutions and institutions with a small annual giving staff, key campus partnerships are critical for implementing a large scale Day of Giving Campaign. Join Cameron Hall, Keri Rursch and Ken Brill to learn how Augustana College, Rock Island, IL took it’s Day of Giving to new heights with key partnerships and shared governance.
How did architectural design philosophy evolve and what was the resulting impact? How did anti-diversity become the norm for early college dormitory design? How did coeducation require college officials to rethink the spatial configurations of their campuses? What influence did insane asylums, orphanages, fraternity and sorority houses, and boarding houses have on design trends?
Learn the answers to these questions and more as host Tony Doody interviews Dr. Carla Yanni (architectural historian in the Art History department of Rutgers University).
Jay Baer has been named one of the world’s most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he’ll share insights for higher ed marketers on delivering a customer experience that creates conversation – with specific examples of talk triggers that colleges and universities use to give people a memorable story to tell.
In addition, Jay’s firm recently reviewed websites of the top 50 universities in the United States based on undergraduate enrollment. Convince & Convert discovered five primary best practices around which the most successful schools focused their website marketing efforts, which Jay will outline.
The annual SUNYCUAD Conference is just around the corner from June 12-14 in beautiful Saratoga Springs, NY. SUNYCUAD supports the State University of New York and advancement professionals at its 64 campuses in the areas of alumni engagement, community outreach, development, public, and government relations, communications, and marketing. The conference is open to any professionals, public or private, who are looking for a low-cost, high-value professional development opportunity to learn and share best practices, build their professional network, and gain the inside track as they return to campus recharged, refocused, and ready to go. In this session members of the SUNYCUAD leadership team will preview this year’s conference, discuss critical issues that the attendees will explore, and reveal this year’s winners for the Awards for Excellence and the Charlton Scholars Awards.
When we roll out marketing campaigns in higher ed, what are we selling? Can we define the product we want people to buy? In this episode of Marketing Live, we speak with higher ed marketing experts about what schools are pitching to teens and secondary audiences.
Social class often goes unspoken or spoken about in coded language in higher education generally, and student affairs specifically. Yet, social class is an organizing principle, whether we pay attention to it or not, for those aspiring to attend, attending, graduating, teaching, and working in higher education.
On this episode of Student Affairs Live, host Keith Edwards speaks with Sonja Ardoin, Ph.D. and becky martinez, ed.d. co-authors of the new book Straddling Social Class in the Academy. This episode will discuss the lessons from the 26 narratives of students, faculty, and administrators from working class and poor backgrounds from the book and implications for student affairs practitioners, practice, and policy.
From its introduction in the early 2000s, podcasting has experienced a rebirth in recent years. The medium featuring series such as Serial, Blackout, This American Life, and more is enjoying soaring popularity, due in part to its ability to fit into the busy lives of content consumers. The recent podcasting explosion is adding a new dimension to the marketing mix in every industry, including higher ed.
But should you be creating a podcast for your own institution? How can you stand out from the mix? What are the steps you should take before you begin, and what can you expect after you launch your series?
In this broadcast, you’ll learn from experienced higher ed podcasters about the challenges and do’s and don’ts of this old-but-new-again platform.
How often do we ask ourselves: who do I want to be? How do we make our career choices – including decisions about changing employers or even professions? How these choices possibly relate to a wider evolution of our professional areas? Is there any formula for career success?
Informed by his research on professional identities and inspired by the way we influence each other’s career paths, Dr. Serge Sych has invited three of his career influencers, star advancement professionals, Dr. Phil Conroy, Zarema Kasabieva and Andy Shaindlin for an eye-opening conversation on choices, career paths, and reaching our full potential as advancement professionals.
The Council for the Advancement of Standards in Higher Education (CAS) was founded 40 years ago in 1979. The organization now is much different than what it was when it originated. This year CAS will be publishing the 10th edition of the CAS Professional Standards for Higher Education as well as a number of new resources.
On this episode of Student Affairs Live, host Keith Edwards speaks with CAS President Gavin Henning, and two past-presidents Susan R. Komives and Laura Dean. This episode will discuss the origins of CAS, its evolution as an association, and how it currently serves higher education.
This free episode will air live on Wednesday, April 17 at 1 pm ET. To watch the archived video, just return to this page at any point after the episode airs.
In 2014, then First Lady, Michelle Obama launched the Reach Higher initiative to inspire every student, especially first-generation and low-income students, to take charge of their future and complete an education past high school. Higher Ed Live has been proud to support this initiative from the start.
Now in its fifth year, the Reach Higher program is helping students navigate the college-going process by (1) reaching students where they are at and celebrating their success on social media and through flagship events like College Signing Day; (2) raising awareness about helpful college access tools like FAFSA and Up Next resources; and (3) enhancing student support systems by building the capacity of the school counseling profession.
Higher education has been no stranger to reputation issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the episode—is: If and to what extent does Marketing fit into the management, response and measurement of the impact of such situations? You will learn the answer to this fundamental question and take away some real-world strategies and tactics that can get you started on a marketing playbook for your institution.
It’s crunch time in admissions. For many of us, what we do between now and move-in weekend can make or break our class. In the past, May 1 was somewhat of a time for celebration. The end of the marathon. Today, it’s more of a mile marker well ahead of the finish line.
This special edition of Admissions Live will bring together two industry experts on communication and yield strategies to discuss some tactical moves an admissions office can make today to immediately boost yield, minimize summer melt, and put themselves on more solid footing for the next class.
Professionals within higher education are divided on the concept of student consumerism – some have embraced treating the student as a consumer, and others are pushing back. In this episode of Admissions Live, Joe Sallustio will explore both perspectives regarding today’s students. Join us for a friendly discussion with guests Dr. Robert McManus and Dr. Jean Norris.
There has been a long-term industry need for a standardized way to measure alumni engagement. The Council for Advancement and Support of Education is on the case to deliver just that. Join Fred Weiss, chief research and data officer at CASE, and Shelley Zaborowski, executive director of the Nebraska Alumni Association, to learn about CASE’s Alumni Engagement Metrics Project. Hear how this groundbreaking initiative will influence higher ed advancement and alumni relations teams.
Some student affairs professionals are finding employment in student affairs that matches their training and degrees challenging. Some are even finding employment in student affairs at all challenging. What are the experiences of those who find themselves under- or unemployed in student affairs? On this episode of Student Affairs Live, host Keith Edwards speaks with Mohammed Rahman, Conor McLaughlin, Alandis Johnson, and Geralyn Williams about their experiences of un/underemployment in student affairs.
How and why do we sleep? How does our sleep change across our life span? What are the implications of sleep deprivation on college students and how might that guide our practice? How has technology transformed our understanding of sleep? How do caffeine and alcohol work within the body to affect the quality of sleep? Are pills like melatonin and Ambien effective in providing healthful sleep? What is cognitive behavioral therapy for insomnia (CBT-I)? What are some tips and strategies to improve the quality of our sleep? Learn the answers to these questions and more as host Tony Doody interviews Dr. Brad Wolgast (Director of the Center for Counseling and Student Development at the University of Delaware). Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to infuse questions from viewers (with attribution) into the live conversation.
Policies and procedures tend to shape higher education institutional cultures disproportionately, shortchanging an emphasis on the student experience. Similarly, traditional approaches to transferring credits and physically moving between institutions place the responsibility of transferring on the student, not the institution. It’s time to flip the script. Join us as we explore the principles of transfer receptive cultures and their effects on the transfer experience for students of color.
Once again, higher education is in the national spotlight. Dozens of people — parents, coaches, consultants, and celebrities — were indicted earlier this week in a massive college admissions scandal that begs questions about whether or not the entire system is rigged to favor the wealthy. In this special edition broadcast, we’ll discuss the scandal with an esteemed panel of higher education experts. Diving into the many issues this scandal raises, we’ll explore the institution-wide short and longterm repercussions, try to determine where we go from here, and so much more.
Join Andrew Cassel and Jon-Stephen Stansel share a passion for creating one of the most engaging forms of content on the internet: GIFs. In this episode they’ll discuss the challenges and rewards of making GIFs, measuring the effectiveness of GIF content, using GIFs to help tell the story of your school (and maybe attract the interest of prospective students), and talk about one of the greatest debates in internet history: how to pronounce the GIF acronym.
ListenUp EDU is a higher ed conference like no other. Student affairs, marketing and communications, alumni engagement, and advancement professionals from across the country will explore how a culture of listening, service, and trust-building can make us better at what we do. In this special edition of Higher Ed Live, hear from two of the conference co-founders as they share why they created ListenUp and what you can expect in 2019. For those watching live, they’ll also answer your questions. Host Ashley Budd will chime in as well with the perspective of a prior attendee and facilitator. Learn more and register at www.listenupedu.com – use discount code HELIVE100 for $100 off your registration.
Today, more than 87% of commercial brands are leveraging user-generated content in their marketing strategies. Learn more about how you why you should be seeking out this cost-effective content source and how you can identify awesome photos, videos, and comments to share from your best followers.
As schools combat donor fatigue amid challenging fundraising goals, it’s more important than ever to uncover giving strategies that work. Tune in as Mirko Widenhorn, iModules Strategic Consultant teams up with Blake Piper, Assistant Director of Annual Giving at Temple University as they discuss the latest trends in online giving, the importance of email, the impact of mobile, and the new ways you can spark your constituents to open their wallets and give back to your institution.
Through the lens of Commencement, learn how Georgia Tech’s Campus Communications partners with Special Events to create fresh content for both teams. This session outlines the long-term planning process, available resources both sides can offer, and advice on identifying newsworthy aspects in annual events.
Some student affairs professionals are pursuing side hustles. Some folks are pursuing a side hustle in the hopes of turning it into a full-time opportunity, others to complement their primary student affairs role, and others to pursue needed financial resources their student affairs role is not able to offer.
On this episode of Student Affairs Live, host Keith Edwards speaks with Paul Brown, Amma Marfo, Lauren Tyger, and Michael Benitez about the benefits, downsides, and complexities of student affairs side hustles.
What are the challenges and benefits of using imagery for research, teaching, and practice? How can images be used to explore concepts such as privilege, oppression, class, gender? What are practical examples of photo elicitation, photo voice, visual content analysis, art-based inquiry, and digital story-telling? What are some ethical and practical considerations when using digital tools for research? How does signage, imagery and campus layout cultivate or diminish a sense of belonging? Learn the answers to these questions and more as host Tony Doody interviews Carrie Kortegast (Northern Illinois University) and Bridget T Kelly (University of Maryland). Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to infuse questions from viewers (with attribution) into the live conversation.
On this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, Inc., as they explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution’s stakeholders? Learn this and more on this episode of Marketing Live.
What is the role of student affairs and student services in Canadian higher education? What are the salient issues facing student affairs in a Canadian context? How are these issues similar or different from other national contexts? On this episode of Student Affairs Live, host Keith Edwards speaks with Jennifer Hamilton and Neil Buddel about current and future issues for student affairs in a Canadian context.
As schools look for innovative ways to reach alumni, peer-to-peer texting is emerging as an effective communications tool—and not just for annual fund appeals. It’s quick. It’s simple. And it avoids the challenge of attracting attention in an overloaded email inbox. In this episode of Advancement Live, Kim Infanti chats with advancement colleagues who are using text campaigns in innovative ways. Learn how to choose recipients, tips for avoiding spam concerns, what campaigns are most successful, and more!
The University of Illinois has a legendary history in technical achievement, with faculty and alumni creating such things as the first graphical browser, YouTube, and PayPal, to name just a few. This explains why the school is celebrating its 20th annual web conference in April 2019. Hear stories about the early days of the web at Illinois, how the conference started, and what adventures have taken place throughout the past 20 years.
It's a new year. What better way to kick things off than to check in on higher ed trends. We’ve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth his take on what’s happening in our industry and what to watch.
Join past Student Affairs Live hosts Heather Shea and Ed Cabellon as they reflect back on learning, experiences, and stories as former hosts. We’ll also explore the current state of student affairs and predictions on where we’re heading as a profession.
Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers your team and will outline key principles on how to give and get feedback about creative work.
What is leadership education and what can we build in students now that will serve them well when facing the unknown challenges of the future? What does leadership look like in a digital environment? What is socially just leadership education and why is it important? How do we increase capacity and affordability to provide leadership opportunities for ALL students? How can we effectively measure the success of leadership programs? Learn the answers to these questions and more as host Tony Doody interviews Kathy Guthrie (Florida State University) and Robyn Ginese (Rutgers University). Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to infuse questions from viewers (with attribution) into the live conversation.
How do we know that our alumni programs add value to the alumni we serve? How do we know what programs to keep, start, and stop? We use facts and data to manage change and growth. Understanding engagement metrics can help you answer these questions. Tune in to learn winning ways to report on outcomes to your boss and to the community. In this episode, we will explore engagement definitions, data collection, and reporting. We'll look at evaluation techniques – surveys, focus groups, and net promoter scores. We'll also explore the relationship between involvement and giving. Plus, using engagement metrics to inform future decisions.
Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.
Learn how West Virginia University went from forgotten to followed on social media. Five years ago, WVU’s social media accounts were an afterthought… and it showed. The staff wanted to change that. Now, they're a leader in higher ed social media. Tune in to find out how everything changed and why your university should make social media a bigger priority.
You don’t need a large team or a huge budget to plan and execute a successful giving day for your institution. All it takes is some creative thinking and a bit of strategy to learn how to maximize your resources to achieve fundraising success. Join Mirko Widenhorn, iModules Strategic Consultant, as he discusses tips, strategies, and best practices for a successful Day of Giving. Plus, hear directly from the teams at Wentworth Institute of Technology and Hamline University to learn how they overcame the challenges of limited resources to unlock their Giving Day potential.
What is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and institution needs. You’ll learn how to use design thinking in a higher education context and be able to apply it right away (no budget needed!) at your institution.
It is estimated that esports will outpace traditional sports by the year 2022. Scholarships, academic majors, studios, arenas, competitions, and broadcast opportunities are appearing on an increasing number of college campuses. Why should we care? Who should organize? How do esports fit within the academic mission of the university? What research opportunities exist? What are the parallels and differences between esport and traditional sport? Find out the answers to these questions and more as host Tony Doody talks with Brandon Smith (The Ohio State), Deborah Grzybowski (The Ohio State), Taylor Schrodt (Electronic Gaming Federation), and AJ Dimick (University of Utah) to explain and explore the fast changing world of esports in higher education.
The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed community, the event focuses on the latest best practices, trends, and technologies to help marketers make an even bigger impact. In this episode of Marketing Live, members of the conference committee will preview AMA Higher Ed and explore critical issues to be addressed in Orlando.
The SMSsummit team just wrapped up their 3rd annual Social Media Strategies Summit – Higher Education in NYC – a 3-day event jam-packed with case studies, social media insights, and great discussions among marketers. In this episode, #SMSsummit producer Breanna Jacobs will be joined by two event speakers, Jason Boucher of University of New Hampshire and Krista Berend of Texas A&M University, to talk about key learnings and highlights from the event.
Colleges and universities are facing a problem – the pool for prospective students is declining. This means that institutions need to be creative in thinking about their admissions processes. The smartest way to manage enrollment is to get more students to visit campus and dive into the data from these visits. Easy scheduling, automated and simple communication plans, and robust data are the items that successful colleges and universities are turning to in order to meet and exceed enrollment goals. Ramon Blakley, Director of Admissions at Georgia College in Milledgeville, Georgia, has figured out and mastered the ingredients to this secret sauce. This live broadcast brings together Ramon and VisitDays CEO, Sujoy Roy, to talk about best practices and successes that occur through automating the campus visit.
PR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to create a network of pros focused on college and university communicators. In this 20th anniversary webinar, two seasoned members of PRSA’s Counselors to Higher Education section will discuss the past, present and future of higher ed communications and marketing. What has changed? What skills and needs remain the same? And, what is on the horizon?
If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adults who also enroll in college. Find out why you should consider marketing to this audience and how it changes your strategy.
On this episode of Student Affairs Live, host Tony Doody talks with Cara White, Kaila Messerli, and Lauren Kuski to explore late night program success stories and share strategies to ensure diverse, accessible and inclusive programs. Other topics include: low cost programming ideas, campus collaborations, measuring success, marketing efforts, and infusing innovation. Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to incorporate questions from viewers (with attribution) into the live conversation.
Join Mirko Widenhorn, Strategic Consultant & Senior Account Manager from iModules for a ‘hot topic’ episode on using engagement scoring to help support your engagement strategy. We’ll talk about what to consider if you’ve started thinking about engagement scoring and how an engagement score can help your entire advancement team work more efficiently. We’ll hear how other schools have used engagement scoring to change strategy and focus on key populations, but also talk about things to keep in mind with engagement scoring. Finally, we’ll share some tips about who to involve, how to keep it top of mind, and how to put a strategy together to truly benefit from the results.
Learn to connect with students naturally and authentically through mastery of the core principles and philosophy of texting. This session focuses on texting as a medium and how to best leverage it for better enrollment results and student outcomes.
There’s a high school student who is a great fit for your institution, yet as she conducts her college search, she never really engages with your institution and enrolls elsewhere. Why? Because your digital presence didn’t meet her expectations. Expert Stephanie Geyer will explore the 2018 E-Expectations Trend Report data related to websites and search engine optimization while providing an overview of social, e-communications, and paid interactive marketing trends.
The National Association for College Admission Counseling’s (NACAC) National Conference will be held September 27 – 29 in Salt Lake City, Utah. Each year, the premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC18, it is important to plan. On this episode of Admissions Live, we will meet the Conference Local Advisory Committee and discuss the do’s, don’ts, and Conference “hacks” you need to know before heading to Salt Lake City.
Marketing and communications professionals have become quite familiar with an array of studies highlighting the public's declining confidence in higher education. In this episode of Marketing Live, vice presidents from AAU (Association of American Universities), and CASE (The Council for Advancement and Support of Education) will take a deep dive into this topic. What are the root causes of this and other issues facing higher education? What are AAU and CASE doing as organizations to address the issue, and what can and should colleges and universities be doing? Finally, what specifically can marketers and communicators do to help their institutions better demonstrate higher ed's impact of transforming lives and society?
It’s no secret — recruitment travel is exhausting. Early mornings, late nights, limited time and options for meals; it all takes a physical and emotional toll on many a road warrior. But it doesn’t need to be this way. In this episode of Admissions Live, our guests focus on balance and travel wellness. Topics covered will include:
“Branding” is no longer a dirty word in Higher Education. The discipline is being embraced by all types and sizes of institutions and must be well understood by effective university marketing practitioners. Learn from two marketing communications leaders at vastly different institutions how to: - Discover your university’s true brand and implement a brand strategy that helps achieve university and department goals - Understand your brand architecture and how to tailor the brand for various units - Develop and launch a new brand identity/visual system - Align stakeholders to deliver and communicate in a brand-aligned way that elevates the university and all its divisions - Create tools and strategies that make it easy for units to produce professional, on-brand communications - Build consensus, buy-in and support among leadership, faculty, staff, students and alumni - Decide if you need to involve an agency, and how to work best with them if you do
As Chris Berman often says, "No one circles the wagons like the Buffalo Bills". Well, the wagons cannot be circled without good coaching, direction, and leadership. In this session, Joe will discuss how Florida Southern College earned buy-in from their Enrollment Management team, various Mongoose management strategies and methodology for identifying metrics, weekly reporting structures, and assigning projects to team members, and will share success, struggles, and opportunities associated with new product features.
Editors note - Apologies for the audio quality of this episode, which incurred some distortion in the YouTube stream recording, and also lost the very beginning of the talk.
Live from the Mongoose Elevate user retreat and held on the south patio of the historic urban resort and conference center, Jaschik will moderate the discussion surrounding challenges and strategies for a constantly changing era.
Live from the Mongoose Elevate user retreat. Hear about how the economic, political and social changes in society are making the job of recruiting and retaining students more difficult – and more crucial – than ever before. Tune into this session on challenges and strategies for a constantly-changing era.
Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on the importance of appealing to the non-conscious mind and illustrate how enrollment marketers should do that in person, on the web, and in other media.
Many student affairs professionals were guided into the profession through their undergraduate involvement or mentors suggesting the field. Recently, student affairs courses for undergraduate students have become more prevalent. What are the various structures for these courses? What are the benefits and challenges for students and instructors? What are the outcomes? On this episode of Student Affairs Live, guest host Keith Edwards speaks with Eric Archer, Amy Dinise-Halter, Susan Iverson, Brenda McKenzie, Darren Pierre, Erich Pitcher about courses on student affairs for undergraduate students. Panelists will discuss their experiences, different structures for these courses, student outcomes, and research on these courses. This free episode will air live on Wednesday, July 25 at 1 p.m. ET. To watch the archived video, just return to this page at any point after the episode airs. If you have questions for our panelists, in advance of the episode please email keith@higheredlive.com or tweet @KeithEPhD with your question and Keith will incorporate it into the dialogue. We will also take questions during the episode via the Twitter backchannel at #higheredlive.
Summer is the time when we look towards the upcoming higher ed year. In the world of enrollment management, this includes on-boarding new staff and retraining veterans on processes and procedures. On this episode of Admissions Live, we discuss the things you need to do to prepare as we help encourage, educate, and promote the enrollment management leaders of tomorrow.
Optimize your social strategy by understanding who your audience is and what makes them tick. This episode will focus on creating engaging content, top social media tools/resources, analytics, spending your marketing dollars in the digital space, leveraging campus partnerships, working with students, incorporating your mascot and taking a closer look at Snapchat vs. Instagram Stories. Learn how to tell your university’s story digitally from one of the nation’s leading social and digital media teams out of Colorado State University. CSU Social has earned a Webby Award and are Shorty Award finalists CSU’s Facebook and Instagram accounts have been named the most engaging university social accounts by Rival IQ and HubSpot, respectively.
DNA is at the root of everything — in people as well as companies — when it comes to competitive advantage. In this episode of Marketing Live, Andy Cunningham, author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will discuss the positioning framework that she has developed over decades of working with technology companies in Silicon Valley. During this time, Andy has been at the forefront of tech and innovation, and she’ll share how lessons from these experiences can apply to higher education.
Today’s prospect market requires higher education institutions to change their mindsets on how they approach student recruitment and retention. This necessary paradigm shift is leading efforts to “redesign the student experience,” which involves using new ways of thinking to create a consistent, cohesive, and compelling journey for students throughout the entire student lifecycle—from their first touchpoint as a prospect through graduation.
In this Higher Ed Live podcast episode, TargetX CEO Sasha Peterson will outline the organizational shifts and best practices institutions should consider in creating a seamless student experience across campus.
Personalizing your admissions decision notifications can be a step forward in cutting through the noise of today’s application process, but utilizing such a solution comes with a massive need for foresight, planning, and collaboration. Today’s episode dives into a behind-the-scenes look at developing such videos to discuss: Developing a collaborative partnership with stakeholders Challenges and surprises throughout developing such a campaign Impact and analytics resulting from this acceptance notification change On this episode of Admissions Live, we sit down with Andrew Cevasco. Andrew is associate director of events and marketing at Loyola University Maryland. We’ll discuss the journey an institution navigates when committing to utilizing personalized acceptance videos.
Transformative learning disrupts a learner’s worldview. It involves the development of knowledge, skills, and emotions. What experiential pedagogies best facilitate this kind of transformative student learning? What pedagogies can best work to support learning around social justice and how can student affairs educators apply these directly in our interactions with students and indirectly in the design and implementation of our initiatives?
On this episode of Student Affairs Live, guest host Keith Edwards speaks with Jane Fried, Ruth Harper, and Vijay Kanagala about pedagogy for transformative student learning. These scholars will discuss learning, pedagogy, and applications for student affairs educators.
How do you protect your institution, inform your leadership and keep a cool head when social media rumors are flying?
Social media is instant, global and uncensored and has been a game changer in the public relations and marketing communications landscape. Join this webinar to learn more about how social listening tools, data collection, and rapid responses can help you stay ahead of the rumor mill. We’ll talk through best practices for engaging your followers and moving the conversation off of social and into meaningful resolutions.
We’ll also engage in an open discussion about free speech and our followers’ often misplaced expectations that universities should be censoring community members for having views they disagree with. Let’s plan to learn from each other!
Day of Giving efforts are evolving and can have an impact on your Advancement operation beyond just one day of the year. In this episode, you’ll hear how Gonzaga and Saint Joseph’s University brought new energy into their Day of Giving with tools from iModules, and how these tools will impact their year-round giving strategies. From leaderboards to gamification to peer-to-peer fundraising, you’ll learn some of the latest trends in online giving and the impact it can have on your institution’s fundraising goals.
With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful marketing. We’ll cover strategy, execution, results, and more.
What type posts generated the most engagement? What do members identify as positive and negative aspects of belonging to digital communities? What does "community" look like in an online space? On this episode of Higher Ed Live, Tony Doody interviews Paul William Eaton (Assistant Professor of Educational Leadership at Sam Houston State University), Josie Ahlquist (Research associate at Florida State University Center for Leadership and Learning Research Center), Adam Gismondi (Institute for Democracy & Higher Education at Tufts University's Tisch College of Civic Life) , and Laura Pasquini (Lecturer with the Department of Learning Technologies in the College of Information at the University of North Texas in Denton, TX) about their latest research on Student Affairs Professionals Digital Communities.
Growth within the enrollment management field is not always linear, and in particular, female admissions professionals may face tough questions and challenges as we progress within this field. How do you strike a work/life balance that still provides opportunity to advance? How do you find and develop relationships with professional mentors? What's the best approach to dealing with sexist decisions or policies? How do you juggle the rigors of the industry and its unique cycle while raising a family? Navigating these important questions is a difficult but important part of managing one's enrollment career.
On this episode of Admissions Live, we sit down with an esteemed panel to discuss the experiences and challenges of female professionals in the enrollment management industry.
Higher education now recognizes the importance of an integrated branding and marketing strategy. This episode of Marketing Live will explore centralized and decentralized mar-com operations. We'll discuss the pros and cons. It doesn't matter how an institution is configured. Working across the organization is essential. Tune in to hear innovative strategies for collaboration and cooperation.
Should I tweet this? Is it appropriate to respond to that Instagram comment? Admissions leaders have been grappling with the internal cost-benefit analysis tied to these questions for years. Dr. Josie Ahlquist’s recent article, titled “Tweet the Veep: 30 Vice Presidents to Follow on Twitter,” has again moved this conversation to the top of Twitter feeds all over the country by highlighting Vice Presidents in Enrollment Management and Student Affairs that have embraced the platform.
On this episode of Admissions Live, we sit down with Dr. Josie Ahlquist, Digital Leadership Author, Coach, and Speaker, Jennielle Strother, Associate Vice President of Enrollment Services at Concordia University in Texas, and Dr. Kara Kolomitz, Vice President of Student Affairs and Enrollment at Regis College in Massachusetts, to discuss the benefits and challenges of having senior admissions leadership engage with prospective students, peers, and colleagues on social media.
How can we provide evidence that student learning occurs outside of the classroom? What is the best way to document students' co-curricular engagement? In what ways might students benefit from such a record? How can the culture of the institution influence the design and implementation of a new co-curricular record-keeping database? On the next episode of Student Affairs Live, host Heather Shea will facilitate a conversation with several individuals from Michigan State University about their efforts to launch a Comprehensive Co-Curricular Record. Tune in live to this free webcast by visiting watch.higheredlive.com at the time of the episode (1 p.m. ET on Wednesday, May 2) or return to this site at any time to access the video archive.
In today’s economy, how do you convince students (and parents) that studying what they love is worthwhile? Can rebranding build community and inspire confidence within your institution or unit? In this episode of Marketing Live, communications and marketing leadership from Notre Dame’s liberal arts college will discuss how they leveraged outcomes data to launch a branding campaign that is reorienting the career culture on campus, and they will answer your questions on communicating the value proposition of a liberal arts education.
What are the hot trends and issues in Student Centers today? How do you best blend technology, aesthetics, amenities, and a sense of institutional pride into community spaces that cater to the needs of modern-day students? How can intentional student center design lead to better learning and engagement on campus? What are the biggest challenges facing student center professionals today? On this episode of Higher Ed Live, Tony Doody interviews Debra Hammond, Corbin Smyth, Laurie Woodward, and architect Brian Schermer about “Trends In Student Centers” with questions related to sustainability, security, signage, accommodations for students with disabilities, and more.
With May 1 quickly approaching, thousands of students are making one of the most important decisions of their lives; where to attend college. Since 2014, Michelle Obama's Reach Higher initiative has celebrated College Signing Day in an effort to encourage students to strive for higher education. Now in its fifth year, the initiative has grown tremendously and popular hashtags like #BetterMakeRoom and #ReachHigher are filling up timelines on social media.
On this episode of Admissions Live, we sit down with Eric Waldo, Executive Director of Reach Higher, to talk about this year's College Signing Day celebration, the impact the Reach Higher movement has had on America and future goals for Civic Nation.
April is notorious for being one of the most challenging months in admissions. It seems to be a time when there's rarely a chance to take a breath, never mind a day off. There are yield events, counselor programs and vacation visitors on campus. We're jumping into spring travel. The cycle starts for the next wave of prospective students in junior and sophomore years. It can make your head spin. Despite all this, an enrollment team must be ready for anything and operating at its best.
On this episode of Admissions Live, we sit down with Brandon Kennedy. Brandon is associate director of admissions at Castleton University. We'll discuss tips for balancing professional commitments and maintaining health and well-being.
Higher and post-secondary education professionals face intense scrutiny on several fronts. In these roles, we must have a working knowledge of college impact. And so, we need to understand the metrics that prove effectiveness. The newest volume of How College Affects Students builds on decades of research and incorporates findings from 2002 to 2013. It serves as an important resource for educators, administrators, researchers, and policymakers. The book reveals how colleges affect undergraduates economic, career, and quality of life outcomes. It provides evidence-based insights on the value of higher education. Join Student Affairs Live co-host Heather Shea on Wednesday, April 4. She'll speak with the authors of How College Affects Students. Hear how they distilled research for use in and beyond higher education. Heather talks with Drs. Matthew Mayhew, Alyssa Rockenbach, Nicholas Bowman, Tricia Seifert, and Gregory Wolniak.
Chris D'Orso is back for a special broadcast with Zachary Seidel from the NCAA Bracket-busting UMBC. During their historic run, UMBC's social media content stood up to big-time brands and won the hearts of thousands of new followers. Hear how this small communications team leveraged the March Madness spotlight to boost reach.
Just a few years ago Garrett Lord was a student at Michigan Tech. Now he's the CEO of a career service platform called Handshake. His technology is helping students navigate their career search at 500 universities across the country. Tune in to learn how this tool supports students, schools, and employers. Garrett will share some of the science behind the platform, including AI and machine learning. We'll dig into how Handshake approaches problem-solving for its diverse user base.
In the past several years many higher education institutions have come under attack by groups of radicals who are determined to push the limits of the First Amendment. On October 19, 2017, the University of Florida faced this threat when white supremacist Richard Spencer held an event on campus. As a result of high levels of preparation, coordination and luck, the day passed without incident. Nicole Yucht, assistant vice president of UF Communications and Major Brad Barber, assistant director of the UF Police Department will talk about the communication efforts before, during and after the event and will share lessons learned when Gators meet haters and clash over the First Amendment.
Join the conversation with, Sara Goldrick-Rab, author of Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream as she shares research, issues, and strategies that are affecting affordability and student success. Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to incorporate questions from viewers (with attribution) into the live conversation.
At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling. On this episode of Marketing Live, author, storytelling expert, and former admissions officer Esther Choy will dissect the art and science of storytelling. She'll share insights on the power of story and how to use it to your advantage. Esther will discuss how to find the perfect hook, how to structure your story, and how to bring facts and data to life.
Email is critical to our business practices. So much so that the French had to write into law that you don’t have to check your work email when you go home. Over the last twenty years, it has replaced countless old technologies. From the office memo to the phone call, we use email for mass and interpersonal communication. More recently, transactional email has become the ultimate nudge. Daily reminders and digests flood our inboxes morning and night. There is a huge variety of communication in our inboxes. It's no wonder we have trouble keeping things organized. Ashley Budd join Admissions Live host Nicole Lentine. Tune in to hear pro tips and tricks for achieving and maintaining the elusive "inbox zero."
The recent tragedy at Marjory Stoneman Douglas High School in Parkland, Florida has provoked a significant increase in student activism across the country and lead to questions about how this may affect college admissions. Many institutions have made public statements on the issue, ensuring prospective students that their admissions decisions would not be negatively impacted by discipline stemming from peaceful, lawful activism. On this episode of Admissions Live, we sit down with Stefanie Niles, Vice President for Enrollment Management at Dickinson College and NACAC President-Elect, and Eric Hoover, a senior writer at the Chronicle for Higher Education, to discuss this timely topic and how it may impact the future of college admissions.
Advancement Live is back with another new topic in our new format. Join Higher Ed Live hosts Andrew Gossen and Kim Infanti for a look at what is trending in university advancement shops.
This week: a recap of key insights from the Artificial Intelligence in Advancement Summit held at Cornell earlier this month. Plus, some thoughts about what higher ed advancement pros could learn about digital from the Republic of Estonia.
As winter begins to slowly fade away, admission offices all over the country are planning and executing accepted student events, enhanced communication plans, and engagement activities. It’s yield season! More so than ever before, enrollment managers are asking the question – what do accepted students want? On this episode of Admissions Live, we sit down with three innovative, higher education professionals working with accepted students in different capacities but with the same goal; improving yield by deciphering what accepted students (and their parents) want.
Learning is fun during the College and University Public Relations and Associated Professionals' (CUPRAP) three-day professional development conference. Attendees gain strategic insight and find out what’s trending in higher education communications. Learn how to strengthen your already pivotal role and boost awareness of your institution. Tune in as we preview the annual CUPRAP Conference, held this March in Lancaster, Pennsylvania.
When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the needs of your institution. This webinar will address: Assessing your current team Determining your functional buckets (i.e.: Where do social and multimedia functions belong?) Breaking down silos Integrating workflow
Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications.
Flash forward to today, and you’re wondering whether it’s you or your technology as you face the organic sprawl that your site has, once again, become.
Join Marketing Live host Rob Zinkan and Voltaire Santos Miran, co-founder and co-owner of mStoner, Inc., as they discuss the things you need to know to set up your redesign project for success. You’ll learn how to use insights from data to justify a website redesign and how to create realistic expectations internally around cost, process, and community engagement.
We’ll share tips to help you set your redesign project priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration. And Voltaire will share the top mistakes that institutions usually make during the redesign process, and how to avoid them.
Coordinating recruitment marketing campaigns is a significant undertaking that brings together various stakeholders and colleagues across our institutions. Incorporating both the voices and the skill sets of departments across campus, a collaborative team strives to strike a balance between meeting goals in a timely fashion and pushing the envelope with new creative ideas. Today's episode dives into a behind-the-scenes look at successful campaigns to discuss:
Developing a collaborative partnership with stakeholders
Communication within cross-functional teams
Feedback metrics and their impact on future campaigns
How does one enact racial justice and decolonization in student affairs practice? What tools do student affairs educators need to effectively lead these conversations on their campuses? How will conversations at ACPA 2018 in Houston build on the work of the ACPA and ASHE Presidential Symposium on Racism, Recovery, and Racial Justice held last month?
On this episode of Student Affairs Live, host Heather Shea talks with ACPA leaders to discuss these topics and more as we prepare for the 2018 ACPA Convention in Houston next month. Joining Heather are Dr. Dre Domingue, Bill Huff, Lynn Huynh, Melissa Beard Jacob, Dr. Ray Plaza, and Dr. Richard Stevens, Jr.
What do student affairs educators need to know to develop an approach to disability that moves beyond access and accommodation? For the students we work with on our campuses, how does disability interact with multiple aspects of their identity and experience in college? In this episode of Student Affairs Live, we answer these questions and more.
Have you wondered what teens are thinking when they read — or ignore — recruitment messaging? Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices based on their needs and interests. In partnership with National Research Center for College & University Admissions (NRCCUA®), we present the third study in the Mythbusting series. This is the first study to focus on the complete enrollment marketing mix. On this episode of Admissions Live, Michael Stoner and Gil Rogers discuss highlights from the latest research. You’ll learn about teen’s frank opinions of tactics institutions use to reach and engage them. We’ll review the best channels for boosting visibility among prospective teen students. Plus, you’ll hear what drives them to apply to your institution.
Facebook is once again updating their algorithm for the News Feed; according to a press release last week, the update is designed to “to help bring people closer together by encouraging more meaningful connections on Facebook”. With this update, people will see less public content, including news, video and posts from brands.
Many postsecondary institutions use living-learning communities (LLC) as a tool for recruitment, engagement, and retention. Current research illustrates that solely having an LLC is insufficient as a means towards realizing these outcomes. In this session, panelists will discuss proven strategies for helping students achieve outcomes often associated with LLCs and provide recommendations for design, delivery, and assessment. On this episode of Student Affairs Live, guest host Keith Edwards speaks with Karen Kurotsuchi Inkelas, Jody Jessup-Anger, and Matthew Mayhew about their research on LLCs. These scholars will discuss lessons that practitioners can use to improve the student outcomes from LLCs. This free episode will air live on Wednesday, January 10 at 1 p.m. ET. To watch the archived video, just return to this page at any point after the episode airs.
85% of students state the primary reason they're going to college is to get a better job. The evolving trends in the working world and expectations from employers makes it a challenging landscape to navigate. Learn how universities can best prepare students for their careers from Everette Fortner, University of Virginia's Associate Vice President of Career and Professional Development, and Darden School of Business professor.
Marketing leaders are change managers. When a substantial change takes place within your institution – be that a rebranding or repositioning, a name change, an alliance with another institution, or other major initiative – it will fall to the central marketing and communication office to become the face of that change, successfully communicate it with both internal and external stakeholders, and build acceptance. Using Augsburg University’s recent name change and its new relationship with Luther Seminary as case studies, this episode of Marketing Live will cover an approach to these challenges grounded in storytelling.
Stories Archive. Stories Highlights. Following Hashtags. Instagram is making some significant changes, and they all add up to major opportunities for those of us in higher ed communications and advancement. In this episode of Advancement Live, Kim Infanti chats with three higher education social media pros from Michigan State, Darmouth College, and SUNY Oswego. All three are using Instagram stories in innovative ways, and they’re tracking Instagram analytics to enhance their strategies like never before. This is an all-Instagram episode that you don’t want to miss!
2017 marked a newsworthy year in college admissions. Popular culture, the political climate, social issues, and technology helped drive a national conversation about the status of college admissions in America; the good, the bad, and the ugly. One thing is for certain, 2017 was a year of big stories and significant changes that will influence the admissions landscape for years to come. On this episode of Admissions Live, we are joined by Eric Hoover, a senior writer at the Chronicle of Higher Education, and Jon Boeckenstedt, Associate Vice President of Enrollment Management and Marketing at DePaul University and author, to identify and discuss the hottest topics in admissions in 2017 and how they will impact the field in the future.
On this episode of Student Affairs Live, host Tony Doody talks with Beth Bagwell (Executive Director of the International Town & Gown Association), Dilnavaz Cama (Department Manager for Student Life's Off-Campus and Commuter Student Services at The Ohio State University), and Emily Allen (Senior City Planner for Neighborhoods for the City of Fort Collins), to explore trends, benefits, and issues in university (GOWN) and community (TOWN) relationships.
Faculty and researchers can be hesitant when it comes to sharing their work on social media. It’s up to communication professionals to explain the value in sharing their work. Hear from a long-time social media pro about building trust with some of your most skeptical colleagues – scientists. Learn how to take content from conferences and help researchers communicate real science via social media.
Are you a student affairs practitioner considering a doctorate? How do you know if this is the right step for your career path? Is a doctorate necessary for upward mobility in student affairs? What are the pros and cons of pursuing a doctorate? What are the pros and cons of pursuing a student affairs career without a doctorate?
On this episode of Student Affairs Live, guest host Keith Edwards speaks with current doctorate student - Fernando Rodriguez, practitioner with a doctorate - Ed Cabellon, and faculty member and former student affairs practitioner - OiYan Poon. Guests will discuss their varied perspectives to help student affairs practitioners think more deeply about whether pursuing a doctorate is right for them or not, rather than just feeling like it is something everyone should do.
Silos in higher education aren't limited to the departments within your immediate structure. Silos exist across campus. You see them among academic units, athletics, and business operations. More appear in foundations and student support services. Higher ed builds silos to keep focus in one space. Too often this practice ignores interdisciplinary opportunities. The result: silos are not aligned with university priorities. A perfect storm of change is forcing us to break down these silos – technology, the great recession, new demands for transparency, accountability, and cooperation from students and leadership. Tune in to this episode of Marketing Live and learn how to break down silos using technology. We'll also discuss creating intentional connections with staff members. Some tactics include special projects, staff development, and internal hiring processes.
On this episode of Student Affairs Live, host Tony Doody talks with Dallin George Young (Assistant Director for Research, Grants, and Assessment at the National Resource Center for The First-Year Experience and Students in Transition) and Mark Allen Poisel (Vice Chancellor for Student Affairs at the University of Arkansas at Little Rock) to explore the latest research and good practices related to capstone and culminating experiences. You'll learn how to support students with inside and outside classroom experiences that bring together and showcase proficiencies linked to post-graduate success.
We hear a lot these days about enrollment "fit" - the need for prospective students and schools to be closely aligned in order to ensure high retention and graduation rates. A laudable cause, no doubt, when it comes to the "traditional" student: those first-time, full time enrollees entering college right out of high school. Eduventures' recent Prospective Student Mindsets provides invaluable insights into understanding these students. But can "fit" be applied to the ubiquitous adult learner? While schools have learned much about the range and variety of traditional learners, the same cannot be said for older, working students, who are subject to a web of economic conditions, prior educational experiences, and the demands of work and family. This episode will provide some advance highlights of upcoming research showcasing the 10 distinct mindsets among adults seeking certificates or non-credit programming, undergraduate degrees, and graduate degrees.
In this new media age, marketing strategies require more than traditional modes of storytelling. And social media engagement requires integrating a variety of media across multiple channels.
During this webinar, Heather Eidson will share best practices in producing and distributing quality and internally generated multimedia content to build student engagement and loyalty. Participants will learn to identify key multimedia techniques and social media strategies when marketing to students and learn about changes that new media communication technologies have brought to the media industry.
56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions, according to the recent Global Higher Education Survey conducted by TERMINALFOUR. Colleges that are able to adapt to quickly shifting political and technological trends now have a big opportunity to build brand awareness and international student enrollment. That means taking international recruitment out of a strategic plan and putting it into action through multilingual websites, geo-targeted advertising, and much, much more.
On this episode of Admissions Live, we will be joined by Piero Tintori, CEO and Founder of TERMINALFOUR to explore ways colleges can differentiate themselves in international markets.
Paying to play with content on social media may seem frustrating, but it's actually giving us more value than ever before. Gone are the days of relying on organic reach, especially for small institutions.
On this episode of Marketing Live, Abby Meyer joins us to share why paid content is an essential and valuable piece of your social media plan. Learn how boosted content and paid ads helped the University of Nebraska Medical Center exceed reach and engagement expectations on Facebook, while accomplishing a high return on investment. You will also hear about the importance of accurately targeting your audience for paid content – something that was crucial to UNMC’s success.
Giving Tuesday and end-of-year giving are right around the corner, and generating donations for your institution means you need to drive donors to your giving form and get them through the process quickly and easily. In this episode of Advancement Live, Kim Infanti speaks with experts from Purdue, Fordham, and iModules as they share how to improve your online giving form and the donor experience. Learn how to create simple and personalized giving experiences at your institutions, and hear some ideas to drive traffic to and make it easier for potential donors to reach your giving form. Leave the episode with some easy changes you can implement to improve your online giving experience immediately!
Transgender college students face many barriers within higher education institutions. Student affairs professionals can be key to not only helping transgender students learn to navigate these barriers but also in working to remove barriers through policy change. On this episode of Student Affairs Live, host Keith Edwards speaks with Genny Beemyn, Kendra Malone, and Jodi Linley about how student affairs professionals can work to improve their own practices as individuals, through improving department and institutional policies, and shifting the broader institutional culture to better serve transgender students.
You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enrollment pros who have taken on this task. The panel will discuss how to add text messaging in your current communication plan. Plus, what changes once text messaging in the mix.
The annual AMA Symposium for the Marketing of Higher Education is coming up November 12-15. The conference provides an excellent opportunity to connect with more than 1,200 of your higher ed peers to hear industry trends and best practices, work through shared challenges, and discover fresh ways to engage your audiences. This episode of Marketing Live will start the #AMAHigherEd conversation early. Members of the conference committee will preview this year's symposium and discuss critical issues that attendees will explore.
More and more, admissions and marketing departments are collaborating to reach prospective students. They are using social media and making digital marketing investments. The paradigm is (finally) starting to shift. Tune in as marketing and enrollment experts, Stephanie Geyer and Gil Rogers join our broadcast. This week, we debate the best methods for reaching students. Plus, the panel discusses engagement strategies that combine digital marketing and social media.
This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to deliver results. In this second episode in our 2027 series, we’re exploring communications. As we peer down the road and imagine our work ten years from now, we need to uncover the opportunities. We also need to know the challenges. We’ll discuss things we can stop doing and how we position our organizations now to thrive in the future.
Regardless of what tool you are using, the key to your content management system (CMS) is the content contributor. People say, “Content is king!” but we know it’s the person creating content wearing the crown. You can help your content contributors by applying good governance practices. Having a system that runs smoothly is possible, and when it does, you get the best content produced efficiently. On this episode of Marketing Live you’ll hear best practices and lessons learned. Rethink your content strategy workflows to support contributors and get great content results.
So you think you might be interested in a career in student affairs... for many, this means first looking for a professional preparation graduate program. But, with hundreds of master's degree-granting institutions focusing on student affairs or higher education today, how do you decide which program might be the best fit for you? Beyond asking campus mentors and searching online databases, you can employ a variety of other search tactics. And so, on this episode of Student Affairs Live, faculty panelists at four diverse institutions will address questions focused on choosing student affairs as a career path and the master's graduate program search.
Enrollment Management has not historically been a primary source for burgeoning college presidents. That trend seems to be changing as colleges wrestle with increased competition, tighter margins, and political issues on both the admission and financial aid fronts. Successful enrollment managers now have a path to a college presidency. On this episode of Admissions Live, we sit down with Brian C. Ralph, Ph.D., the President of William Peace University in Raleigh, North Carolina, to discuss his career experiences and rise from admissions to the highest level of campus leadership.
Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking of your college or university as a place to work? What is the relationship between employee engagement and your employer brand? Organizational development and brand strategy expert Jeb Banner joins this episode of Marketing Live to tackle these questions, share best practices, and discuss the role that marketing leaders should play in strengthening their institution's employer brand.
On this episode we’ll share best practices for meaningful and sustainable organizational change and learn strategies you can implement immediately to move the needle in your organization. Blending research and real-life experience, we’ll explore questions such as: What are some common barriers and mistakes made in organizational change and planning efforts? Who is best equipped to lead organizational planning? Where can we look to internally and externally for assistance and guidance? How can we deal with the threat of change and feelings of anxiety when faced with the unknown? How do you avoid backsliding and sabotage? How should we best communicate during change to ensure that people feel like their ideas are heard and valued? On this episode of Student Affairs Live, host Tony Doody speaks with Loren Rullman, Timothy Davis, and Beth McCuskey to explore these questions and more.
Children and grandchildren of our alumni can become our biggest fans—and our future students. In this episode of Advancement Live, Kim Infanti speaks with two universities about their legacy programs—including one that was recently resurrected after being on hiatus for several years. Learn about how to design engaging programs that will educate legacies about your university and strengthen their bond to the place your alumni love. We'll also discuss how legacy programs can enhance alumni giving, as legacy parents and grandparents develop even stronger affinities for your institution.
In a crisis, communicating your message to the aggressive, detail-hungry media can be hard enough without arm wrestling with your attorney over every word. In this session, crisis communications expert Mark Weaver will discuss keys to addressing your lawyer’s concerns while still getting to effectively do your job. This session will provide practical tips that public relations professionals will be able to take home and implement for use in a crisis situation.
Each year, enrollment pros revisit their strategies for yielding admitted students. The team at Eduventures has surveyed students to help us make informed decisions. The Survey of Admitted Students provides actionable data to help with the following: Better understand decision segments among admitted students Learn more about hidden drivers impacting enrollment choices Better understand the tradeoffs students may be making Better develop targeted yield strategies Other topics are covered in the survey. They include anxieties about the student experience. Plus, understanding the role of social media throughout the college search.
The Higher Education Social Media Strategies Summit will be held November 2 – 3 in Boston, Massachusetts. Each year, college and university professionals gather to learn best practices in social media marketing from peer leaders. For the past 3 years, conference committee members have fine-tuned how to build a compelling, relevant agenda that is both informative and inspirational. To get the most out of #SMSSUMMIT, prior planning will be helpful for all attendees. In this episode of Marketing Live, we will meet with conference organizers to discuss the do’s, don’ts, and Conference pro-tips you need to know before heading to Boston.
Even well intentioned people can possess bias. Though studies have shown explicit expressions of biased beliefs and attitudes have declined significantly over the past few decades, measures of implicit bias remain persistently high. On this episode of Student Affairs Live, host Tony Doody speaks with Zaneta Rago-Craft, Yoshiko Harden, and Lena Tenney to better understand where, how and when we develop our bias. Other topics explored on this episode include micro-aggressions and inclusive language, strategies for ameliorating bias, and tactical self-presentation.
This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to deliver results. Keep in mind your institution needs in the midst of all this flux. In this fist episode in our 2027 series, we’re exploring alumni affairs. As we peer down the road and imagine our work ten years from now, we need to uncover the opportunities. We also need to know the challenges. We'll discuss things we can stop doing and how we position our organizations now to thrive in the future.
As the fall term commences on colleges and universities across the U.S., we have heard from many practitioners and scholars--given the recent tragic events that unfolded in Charlottesville--of an urgent need to continue the conversation about racism and white supremacy in our institutions of higher education and our roles as student affairs educators. Confronting the continuing realities of white supremacy facing institutions of higher education for many student affairs educators requires an approach to our work that acknowledges our own complicity as well as attends with care and concern for our students, and also for our colleagues, and for ourselves.
Various higher education marketing goals pertaining to specific audiences and initiatives have traditionally been met with challenges in terms of availability of technologies and data sources necessary to connect with the right people and inform important decisions associated with strategic planning.
In this episode of Marketing Live, we will speak with James Vineburgh, and experienced higher education marketer with extensive experience with market research, statistical analysis, and lead generation.
We'll discuss new data sources for research purposes, how to collect data from your target audiences for further communication, and how to gain a better understanding of how institutional brands are perceived in real time.
While university campuses are typically seen as a safe haven for students, crises are bound to occur. What gets in the way of effective crisis communication and management at many universities? How has crisis management changed over the last decade? What some some trends and issues that have affected how we respond to crisis? What are some components of a comprehensive student affairs crisis response management plan? How fast are we expected to respond to a crisis in modern day? Is honesty always the best policy during a crisis and should universities apologize when something goes wrong? Who are the key internal and external stakeholders in a campus crisis?
On this episode of Student Affairs Live, host Tony Doody talks with Richard Dool, Mahauganee Shaw, and Kathy Adams Riester to answer these questions and many more.
The National Association for College Admission Counseling’s (NACAC) National Conference will be held September 14 – 16 in Boston, Massachusetts. Each year, the premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world.
The size and scope of the Conference can be daunting for both first-timers and veterans. To get the most out of #NACAC17, planning, for both professional and social endeavors, is imperative for attendees.
In this episode of Admissions Live, we will meet the Conference Local Advisory Committee and discuss the do’s, don’ts, and Conference “hacks” you need to know before heading to Boston.
With 37,000 employees and nearly 15,000 students, Duke is the size of a small city. How does Duke communicate with its internal audience? In this session, we’ll set context for internal communications at Duke, review main communication tools, and focus primarily on employee communications through the award-winning Working@Duke portfolio. That portfolio includes a staff/faculty print publication with a circulation of about 35,000; the online news section on Duke Today; and social media. We’ll also cover how storytelling through a journalistic approach creates personal connections with the Duke workforce, and we’ll look at some examples from Working@Duke.
The Excelsior Scholarship will make New York the first state to include four-year public schools in the free tuition program. Targeting middle-class families and individuals with incomes of $125,000 per year or less, the program has been hailed both as innovative or doomed to fail. Is this a move in the right direction?
What are the unique needs of student athletes and how can student affairs educators connect with campus partners in athletics to support athletes’ academic success? What resources can and should exist within and beyond athletics to support students’ wellness and mental health? How can departments form stronger partnerships to support athletes during their transition from high school to, during, and after their time on campus.
While many colleges and universities are still trying to harness the power of social media in recruitment and enrollment strategies, a new field has evolved. Strategic social listening can identify engagement opportunities in stealth prospective students, reveal audience insights to inform content strategy, and amplify positive content from current students. Finding students talking about your campus, but not to your campus, is a crucial source of intelligence in the age of peer influence.
In this episode of Admissions Live, we sit down with Dr. Liz Gross to discuss the genesis of social listening and how enrollment professionals can use it to capitalize on student interest, identify potential flaws, and much more.
For student affairs educators, administrators, and faculty looking to use the standards to develop, revamp, or generally improve student learning, programs, and services, the CAS Professional Standards and the CAS Self-Assessment Guides are often the go-to resource. Published earlier this year, the first companion guide to the CAS Standards, Using the CAS Professional Standards: Diverse Examples of Practice provides real-life case studies written by practitioners who have successfully applied the standards in their work. The book is the first joint publication of NASPA, CAS, and ACPA.
On this episode of Student Affairs Live, host Heather Shea extends the conversation beyond the basics of CAS to discuss and how student affairs educators might employ these foundational standards within various student affairs functional areas to improve practice. Joining Heather are editors and chapter authors, Dr. Laura Dean, Dr. Shannon Dean, Dr. Yancey Gulley, Alex Lange, and Dr. Jen Wells.
Alumni clubs (groups, chapters, networks, etc.) represent your alumni association's brand "in the field." They're recruiting students. They're hosting events all over the world. Perhaps they're even raising money. What makes clubs successful? What are their biggest challenges, and how can staff members best assist these passionate volunteers? In this episode of Advancement Live, Kim Brown chats with AlumniSpace's Andrew Cafourek on the findings from the 2017 Alumni Group Survey, as well as with Sonja Watkins Kelly, who's charged with alumni club management for Cornell University.
Every industry around the globe, including higher education, is being completely disrupted. This episode of Marketing Live features Jeff Rosenblum, the author of Friction, a book about building passions brand in the age of disruption.
You’ll take away key learnings from the book, which provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
While higher education spending on advertising is growing at a significant rate, Friction argues that a new approach is needed (but most brands don’t realize the strategic underpinnings need to change). Great brands are no longer built through interruptive advertisements. Brands don’t simply need clever messages or new, shiny technologies; they need a fundamental change in strategy.
Admissions marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admissions offices need to provide pertinent information, inspire, and make it easy for people to take action.
In this episode of Admissions Live, Ashley Budd joins us live from the CASE Summer Institute for Communication and Marketing where she is on the faculty leading a hands-on digital workshop. We'll speak with Ashley about creating a marketing campaign plan and the role that digital strategies play in marketing communication.
In this episode, we’ll focus on engagement scoring: tips for getting started with analysis, ways to look at broader engagement for strategy changes, and some potential pitfalls to avoid. Hear how and why iModules developed an engagement score, and learn from George Mason University how engagement insight can help you think differently about your audience and highlight data needs and challenges. We’ll also cover ways you can apply engagement scoring to make strategic, data-driven decisions about upcoming solicitations, programming and communications.
What are the hot trends and issues in Career Development today? What are some new and interesting ways that data and technology are being incorporated into career development practice? What are the biggest challenges facing employers and career development professionals?What competencies are employers seeking that they weren’t 10 years ago? What partnerships should career services be cultivating on and off campus? What are innovative ways to connect with students in order to increase use and engagement with career services?
On this episode of Student Affairs Live, host Tony Doody talks with Lisa Hinkley, Gary Alan Miller, Trudy Steinfeld, Dan Black, and Manny Contomanolis to answer these questions and many more.
Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT's social media strategy, content generation, and how they've leveraged a globally recognized brand.
Providing education abroad or “study abroad” opportunities is one form of international engagement in which many colleges and universities participate. The National Association of International Educators (NAFSA) notes in their Trends report [link] that each year hundreds of thousands of U.S. college students engage in short term, semester-long, or year-long study abroad programs. While rates of student participation have increased, opportunities to access study abroad may remain largely out of reach for many students. Yet, following last week’s Student Affairs Live episode [link], study abroad is noted one example of a “high-impact practice”, resulting in a number of positive student learning outcomes. Paired with the significant student identity and development possibilities that occur within study abroad, what opportunities exist for intentional partnership between student affairs, program administrators, and faculty? How can student affairs educators work to support students before, during, and after their study abroad experience?
What's new when it comes to using LinkedIn for alumni and student-alumni engagement? In this episode of Advancement Live, Kim Brown chats with three LinkedIn power users about the strategies they find are most effective on the world's largest professional network. Join us for a conversation on Sponsored InMail, University Pages, LinkedIn Influencers, gleaning alumni updates from LinkedIn profiles, and educating students on using the tool the right way. If you're curious about how you might use LinkedIn more effectively, this is an episode you don't want to miss.
The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.)
Brand strategy is inherently challenging for colleges and universities, especially when it involves a rebrand. But what about the ultimate rebrand – a (second) renaming and a consolidation? On this episode of Marketing Live, Augusta University’s associate vice president will take viewers inside the process and share insights.
High-Impact Practices (HIPs) have been shown to increase rates of retention and student engagement and have the potential to shape campus culture and compensate for deficiencies in academic preparation. This episode will explore how to incorporate high-quality HIP's into programs inside and outside of the classroom.
Student recruitment isn’t easy. We have the tools and resources to find, listen to, and engage prospective students online and off. We can reach students. The hard part is ensuring our message, value proposition, and program offerings resonate with the students who connect with us.
On this episode of Admissions Live, we'll look at data from the Eduventures Prospective Student Survey. Our guest will discuss the ways colleges and universities can seek to stand out from their peers. Plus, we'll unpack key student personas and what matters most to them.
In the age of mobile phones and social media, digital video is more important than ever. But producing quality video content doesn't have to be expensive or time consuming. Join five higher ed video professionals as they share tips and tricks for filming, editing, scoring, publishing and tracking video success. walk away with ideas and tools you can use right away in your work.
While college admissions marketing has become more digital and on-demand, the traditional campus visit experience remains a cornerstone in the decision making process. Colleges work tirelessly to create exciting and memorable campus visits, but most are only as good as the students leading the way.
On this episode of Admissions Live, we sit down with professionals charged with running two of the largest campus visitation programs in the country. Learn from these experts at The Ohio State University and Rutgers University. Topics include; campus tour guide selection, training, program evaluation, and much, much more.
You know that you're produce compelling content; now how do you make sure that content is reaching the maximum number of eyes? Or if there's a message you'd like to get out, do you have a reliable team at the ready to help you do just that? That's where alumni social media ambassadors come in. In this episode of Advancement Live, Kim Brown chats with experts from the University of Chicago and Northeastern University about their ambassador programs—and what you should know if you're looking to launch (or improve) one at your institution.
Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership.
This episode of Marketing Live will address the key ways that presidential searches have changed in the last 10-15 years as well as search trends to anticipate over the next decade. Critical issues for marketing and communications leaders include how to balance a candidate’s wishes for confidentiality with an institution’s need for transparency and how to avoid surprises that might embarrass the institution during the search.
As we learn more about Generation Z — the first true generation of digital natives — it’s clear that these high school students are carefully curating their online presence. Are they curating so carefully that institutions lose the free marketing that comes with #UniversityXSaidYes on College Decision Day? Should we be investing time and resources into glitzy acceptance packets when an email — or Snapchat — will work?
Join host Daniella Nordin, digital engagement manager at Skidmore College, as she discusses new trends in social media campaigns with Eric Clark, director of admissions at Quincy College and Casey Thomas, associate director of digital engagement at Arizona State University.
Why publish on paper when online stories are cheaper to produce, easier to disseminate and faster to circulate? The staff of Champion magazine, published by the National Collegiate Athletic Association and distributed online to a general audience and in print to college presidents, university athletics departments and college coaches, asks that question every day. In this webinar, Champion’s editor explains how the magazine uses research, readership surveys and quality content to make the right choices for its audience – and the steps Champion is taking to be ready for what comes next.
A growing body of research from a variety of disciplines indicates that the widespread use of digital technology – including computers, the internet, video games, and smart phones – has a measurable, negative impact on the development and adaptation of the human brain, resulting in significant changes in our sleep, mood, concentration, memory and learning, as well as behaviors such as risk-taking and aggression. This effect appears to be more pronounced for the younger generation of so-called “digital natives.” This episode will explore the current research on this topic and the implications for the education and psychological development of college students.
Five minutes to go, everything is planned, you're ready and prepared, and then...technology fail! Now what? Perhaps you are about to introduce students to a program like Naviance for the first time. Or maybe you are considering having a student-of-the-week take over your school’s Twitter account. You might simply be preparing to share a presentation in a room you’ve never been in before.
On this episode of Admissions Live, we sit down with Ross Wolfson, School Counseling Department Chair at Westborough High School, to discuss what could go wrong in situations like these, as well as what to consider beforehand and in the moment, so that when technology fails, you won't!
Do you wonder how your email messages are performing? Are your communications hitting their mark? Or, are you turning people off to receiving emails from your institution? In this episode of Advancement Live, we’ll speak with the email lead at Cornell University and a strategist at iModules Software. They’ll discuss best practices for reviewing your email data on a regular basis. You’ll learn how you can use that data to change your email strategy for more successful outcomes.
Find out how Cornell used in-depth analysis to provide email authors with insights about email performance. They’ll share how much information is too much, and getting a handle on their email communications to alumni.
Launched in 2015, the New Directions for Student Leadership series “explores dimensions of the development of leadership in high school youth and college students to aid leadership educators who design educational courses and programs for students.” (Jossey-Bass, 2015). Series editors Dr. Kathy Guthrie and Dr. Susan Komives observe:
“The world today needs more and better leaders from all contexts able to work together on messy problems. We feel this New Directions series will provide current and relevant information for educators and administrators working with students of all ages to develop their leadership capacity and leader identity.”
On this episode of Student Affairs Live, host Heather Shea connects with Drs. Susan Komives, Kathy Guthrie, Josie Ahlquist, Corey Seemiller, and Dan Tillapaugh for a discussion about the series.
May 1st, College Decision Day in America, is upon us. So to is College Signing Day, an annual celebration for college-bound students started by Michelle Obama and her Reach Higher initiative. Through the bettermakeroom.org website and popular social media hashtags #BetterMakeRoom and #ReachHigher, Reach Higher has increased awareness on college access and affordability and inspired thousands of students to continue their education.
On this episode of Admissions Live, we sit down with Eric Waldo, Executive Director of Reach Higher, to talk about the current state of college access in America, the history of Reach Higher and the #BetterMakeRoom movement, new initiatives and much, much more.
The initial episode of this series focused on quantitative and qualitative research tools. We discussed how to reveal actionable insights into the behavior of alumni audiences. In this episode, we’ll take a deep dive into a case study from the Annual Fund files. Learn from the annual fund at University of Chicago Booth School of Business. Hear how Chicago Booth used a survey to understand alumni satisfaction and connection to their alma mater. We'll discuss how satisfaction and connection influence financial giving. We’ll cover research design, findings, and how to make decisions based on data.
"Did we have a good year?" We've all either asked that question ourselves or been asked that question. In this episode of Advancement Live, Kim Brown chats with alumni engagement professionals from DePauw and Longwood universities about the metrics they're keeping an eye on. Does event attendance result in financial support? How can we predict further engagement opportunities? Whether you're just started an engagement scoring model or you're looking at new ways of tracking alumni engagement, you'll learn how to support anecdotal evidence with hard data.
On this episode of Student Affairs Live, co-host Heather Shea will talk with the ACPA Presidential Trio: Past President Donna Lee, President Stephen John Quaye, and Vice President Jamie Washington as well as Dian Squire, the immediate past ACPA Director for Equity & Inclusion about the bold strategic imperative for racial justice and what that means for ACPA, student affairs, and higher education.
Feel like you never have enough budget to accomplish your goals? Always being asked: what does it cost to acquire a student, what should we be spending on marketing and what are our competitors spending? Regardless of the organizational arrangement within the institution, the answers to these questions and the need to establish appropriate marketing budgets, measure effectiveness and showcase the return on investment is more critical than ever. This session will share some best practice examples that will help you build a business case for the right marketing budget and ways to measure the return on your investment.
May 1st, decision day in college admissions, is right around the corner. While potential students are being inundated with messaging, some colleges have worked to cut through the white noise now associated with traditional communication plans by using text messaging. Initial results have shown that text messaging may not only be the new, preferred way to communicate, but also the most data-rich for admission offices.
On this episode of Admissions Live, we will discuss how enrollment leaders are using text messaging to improve communications, empower their recruitment staff, collect important data, and, of course, drive up enrollment yield.
The beginnings of the professional field now known as student affairs can be traced to 1890 at Harvard University when then President Charles Eliot “asked LeBaron Russell Briggs, a young and popular English instructor, to serve as a ‘student dean’... to look after undergraduates” (Sandeen, 2004, p. 30). Later Deans of Men and Deans of Women were foundational in the professionalization of the field and the establishment of practices for higher education student services. They also formed professional associations, influenced early research on students, and urged the academy to consider the “whole student.” In short, what is now known as the Dean of Students could be considered the quintessential student affairs role.
Today, much in the higher education landscape has shifted and the Dean of Students may be more central than ever. As compared to previous Deans, on many college and university campuses today's Dean of Students is now: responsible for addressing a more complex set of student concerns, beholden to new constituencies on and off campus, and experiencing oversight within a more strict regulatory and legal context.
On this episode of Student Affairs Live, host Heather Shea will discuss with a large panel of current and recent Deans of Students how and why the Dean of Students role has changed and the leadership skills and professional competencies present-day Deans of Students need to be successful in this multifaceted role. Joining Heather to discuss the shifting responsibilities of this complex position are Craig Chatriand, Tim Gordon, Paul Shang, Kendal Washington White, and Lee Burdette Williams.
How can you keep your higher ed marketing career moving forward? In this episode of Marketing Live, industry leaders will share their experiences. Tune in for lessons learned from their professional journeys. Whether you’re looking to grow in your current role or take the next step in your career, you’ll gain important insights and advice to help you professionally.
Join Student Affairs Live co-hosts Heather Shea and Tony Doody as they moderate six fast-paced, eight minute, one-on-one debates between legendary thought leaders in student affairs. The session will explore controversial topics in higher education. The session will include feedback from the live audience and twitter.
DEBATE TOPICS - Create or Cultivate: Will our culture’s obsession with innovation lead us to neglect maintenance and maintainers? - Authenticity: Should we reveal our authentic self in our professional capacity? - Graduate Preparation: Are Masters program adequately preparing professionals for the field? - Debate is Effective: Is debating an effective method of discourse? - Scope of Higher Education: Are the services and opportunities provided to today’s students are beyond the scope of the academic mission? - Consolidation: Should ACPA and NASPA merge to one student affairs association?
Facebook Live allows anyone with a phone to broadcast in real time to the world. While it's easy to connect, it’s not necessarily easy to produce content that connects with your audiences. In this episode, Nick Persac, University of Texas at Austin social media coordinator, shares tips and tricks to help you master Facebook Live. Join us as he shares case studies, best practices and some lessons learned.
As May approaches, we’re preparing to welcome thousands of students into the alumni family. How do we ensure our newly minted alumni will stay engaged for life? What are some of the best programs to gather their post-graduation plans, communicate alumni benefits, and encourage them to stay connected?
In this episode of Advancement Live, Kim Brown speaks with student and young alumni engagement experts from Northwestern University and SUNY Cortland, as well as a strategist from iModules, about fresh ideas for connecting with soon-to-be graduates and recent alumni – with the goal of keeping them interested in their alma maters long after commencement.
It’s no secret that spring can be one of the busiest windows of time in the admissions cycle. Between spring break visits, yield events, spring recruitment travel, and all the while mentally maintaining two different classes, it’s easy to find ourselves and our student employees burning out. How can we best maintain great energy as we move into one of the most important times of year? How can we ensure our students are still getting the best service possible? And how can we make sure we still have a bit of time for ourselves?
In our broadcast, we'll discuss what feeds into the spring burnout, as well as some strategies to avoid the burnout and to maintain our focus all the way through May.
A common challenge for creative teams is managing the creative workflow. From project intake to managing client expectations to follow-up after a project is completed, most creative teams are better at creating than juggling timelines and approvals. Implementing an effective workflow process can be the difference happy creative teams (and clients) and utter mayhem. Learn from two veteran creatives and bring your questions about how to create the most effective project workflow for your shop.
May 1st is right around the corner and colleges and universities all over the country are working feverishly to earn commitments from their accepted students. In a time where students' "short lists" are longer than ever, creating and implementing effective accepted student yield strategies has become a point of emphasis, and competitive differentiation, in admissions.
In this episode of Admissions Live, we will sit down with Jennifer Fellinger, Vice President for Public Affairs and Marketing at Hope College, to discuss how Hope stays ahead of the curve with their innovative approach to yield-based communication and events.
On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine's Day themed challenge. In this episode of Advancement Live, Kim Brown chats with the team behind #ILoveHC about their decision to tie a giving day to a holiday, along with the key strategies behind their wildly successful day.
Graduate students, medical students, law students, and postdoctoral fellows are uniquely situated constituents on college and university campuses. Whether they are recent undergraduates going straight through or full time staff returning for a post-baccalaureate credential, the diversity among and range of needs of graduate students is vast.
In what ways should colleges and universities support, engage, and develop their graduate students? Which campus departments or divisions should primarily serve graduate students and address their unique needs? How should student affairs specifically think purposefully about their work in supporting students beyond their undergraduate years?
Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.
Many admission professionals take on a master's degree program early in their career; for others, the pursuit of an advanced degree might come later, alongside a significant amount of additional responsibilities and commitments. What are the pros and cons of this later start? How can one utilize advanced knowledge of the industry to complement one's education?
In this episode of Admissions Live, we'll break down some of the benefits and potential pitfalls of this educational timeline. We'll also speak to the pros and cons of pursuing a career at one college or university, and how to take full advantage of the networks at and beyond that institution to grow as a professional.
There are plenty of ingredients in a communications pro's pantry. Mixing flavors of earned media, PR and paid content with your organization's strategy can yield tasty results.
This presentation will cover various aspects of communications strategy including content production and curation, PR practice and select content marketing and corporate partnerships. I will take conference attendees through our process which includes:
Reviewing and adapting areas of strategic focus into "interesting" topics Tracking topics in popular media and identifying earned media opportunities Identifying and promoting faculty with area expertise (and ensuring coverage and support to faculty not directly associated with strategic topics) Producing content calendars aligned with strategic topics and marketing goals Identifying opportunities for sponsored updates and other "quick wins" Using various forms of content (social, multimedia, submitted) to make the most impact with limited resources Tracking results of communications campaigns
Hear from reporters and editors who specialize in covering higher education. Discuss best practices on everything from embargoed pitches and working with the editorial desk to responding to reporters during breaking news or sensitive situations. Bring all your questions on how best to get noticed by local and national media.
There are a plethora of degrees, scholarly articles, self-improvement books, trainings, workshops, and conferences available to leaders today. With all this educational material, there is certainly knowledge to be gained through formalized study, yet, these pursuits often fail to capture the nuances and challenges of day-to-day leadership. Join our guests as they share practical lessons, strategies, and tips they've learned on the job.
How do you stand out in the profession? What is the difference between managing and leading? How can you be a top-performer while maintaining work-life balance? How do you improve self-awareness? What is the key to transitioning from specialist to generalist to cross functional teams? How can you manage both down and up the organization? On this episode of Student Affairs Live, host Tony Doody speaks with Dr. Ann Marie Klotz, Dean for Campus Life on the Manhattan campus of the New York Institute of Technology, Dr. David E. Jones, Director of the Paul Robeson Cultural Center at Rutgers University, Dr. Cory Owen, Assistant Dean of International Advisement and Diversity Initiatives at the Juilliard School, and Dr. Matthew Brown, Assistant Vice President for Facilities and Contracts at Arizona State University.
On a previous episode, we explored mistakes that well-intended white student affairs educators made while trying to be allies to colleagues and communities of color on their campuses. These mistakes often highlight the need for whites to engage in more self-work and skill development around dismantling institutionalized racism. Many student affairs educators see potential in organizing and supporting self-work in order to be more active and effective change agents for racial justice on campus. Through engaging stories and concrete examples and tools, Dr. Kathy Obear shares her own personal struggles and the common challenges and obstacles many white people face as they work to create more equitable, inclusive organizations in her new book …But I’m Not Racist! Tools for Well-Meaning White People.
On this episode of Student Affairs Live, host Heather Shea speaks with Dr. Obear about the critical need for whites to recognize how often they unintentionally react out of racist beliefs and learn to change their behaviors and attitudes. We will also explore how to develop approaches and tools to speak up with greater courage to interrupt racist dynamics, respond effectively when colleagues call you racist or criticize your efforts, and develop powerful partnerships to create meaningful change and racial justice on your campus.
How well do you know your alumni audience? We have access to a broad range of quantitative and qualitative research tools. These approaches can produce deep and actionable insights. Nailing down the key insights requires the right approach to the right questions.
On this episode of Advancement Live, we will talk through recent case studies. Each will illustrate how you can use research to answer questions about your alumni. Learn how this approach will help you make good decisions.
Historically, college and universities have been much more interested in policies and procedures than hospitality, entertainment, and customer service. That, of course, has changed at many institutions due to increased competition, a reduced supply of prospective students, and a need to stand out from the crowd. Hospitality has now become a buzzword in college admissions.
In this episode of Admissions Live, we will explore how High Point University and Washington College are moving the needle by focusing on hospitality and learn more about what prospective students and their families want during college visits.
You've tried everything from social media to flyers to emails and meetings -- but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll University uses text messaging to retain and ultimately graduate more students. (This episode is sponsored by Mongoose: https://mongooseresearch.com/)
Do you have an aspiration for writing but don’t know where to start or how to submit? Are you looking for tips on content and writing style? Do you want to learn how to best stand out and distinguish yourself from other articles and submissions? Learn the joys and challenges of writing by joining this esteemed panel of editors as they share their experiences from a broad range of professional associations, publication types, and content areas.
On this episode of Student Affairs Live, host Tony Doody speaks with Debora Liddell (Editor of ACPA’s Journal of College Student Development), Elizabeth Beltramini (Editor of ACUI’s Bulletin), Suzanne Price (Editor of ACUHO-I’s Journal of College and University Student Housing), and Amy Bergeson, (Editor of the NASPA Journal About Women in Higher Education).
We all know what a traditional advancement office looks like, but as giving behaviors change, constituents are looking for more than what's traditional. Do you have a staff member dedicated to Facebook Live engagement? Someone to call on when it comes to crowdfunding? In this episode of Advancement Live, Kim Brown chats with three leaders in digital alumni engagement and fundraising about the concept of a "digital advancement office." Where do you start? What would such an office look like? Learn how to convince your leadership to invest in digital and, in doing so, make a real investment in the future of your institution.
Last month, more than a thousand professional marketers gathered in Orlando, Florida, for the annual American Marketing Association (AMA) Symposium for the Marketing of Higher Education. In this episode, we’ll recap the major themes and takeaways from this year’s conference.
“How do we get more media coverage?” This is a question journalists, chase producers and reporters hear all the time. Do you know their journey to find the right source for the stories they put together?
Higher education institutions have a wealth of expert sources. Seventy eight percent of media professionals prefer sources from academic and healthcare industries. So, why aren’t you getting more placements, inquiries and requests for those great experts?
In this episode, we'll get inside the journalist head, and hear their perspective. Conway Fraser will share insights into the scramble for sources. He'll also share war stories and secrets to help you break into the news cycle.
How do we empower the next generation of designers, engineers, and makers? Majors in science, technology, engineering, and math (STEM) are ever-changing. They’re vital to our ability to evolve as a society. In this broadcast, we speak with Dr. Randy Swearer of Autodesk. Tune in for insights into efforts we can take to support STEM initiatives in the K-12 world. Learn how t0 recruit talented students for these fields.
The National Association for College Admission Counseling (NACAC) publishes an annual report. It's called the State of College Admission. In it you'll find up-to-date information about the admission process. The practices include first-time freshmen, transfer students, and international students in the US.
In this episode of Admissions Live, hear from NACAC's executive director of educational content and policy. David Hawkins will share what he has learned about factors in the admission decision. David brings insights into the status of college counseling in secondary schools. We'll also discuss common recruitment strategies that are being executed by colleges and universities.
2016 HigherEdWeb Conference Best Presentation Award!
Google's recent Transparency Report shows that nearly half a million websites are now hosting malware, an increase of 160 percent from this time last year. Higher education websites are particularly attractive to attackers, offering access to large amounts of bandwidth and broad network space. In this session, we will examine blackbox scanning tools to discover what types of information your WordPress site might be leaking to attackers. Then we'll explore steps we can take to stop this information leakage — one key segment of a larger strategy to fortify WordPress sites.
The aftermath of the 2016 Presidential Election has been felt on our college campuses. Nearly a month after Election Day, campuses remain locations where dialogue, engagement, political action, and student activism are all in a pivotal moment. This election has brought about concerns about safety balanced against a need to engage in conversation across difference. In what ways are campuses providing space for reflection, self-care, and dialogue simultaneously? How does online/social media platforms affect student political learning and promote dialogue (or stifle debate)?
On this episode of Student Affairs Live, host Heather Shea Gasser connects with panelists to discuss these questions and more related to the aftermath of the 2016 election. Joining Heather are Dr. Cassie Barnhardt, Dr. Adam Gismondi, Alex Lange, Dr. Sam Museus, and Dr. Julie Payne-Kirchmeier.
So, you want to start a career in admissions. Did you know that Enrollment Managers agonize over the recruitment and retention of personnel almost as much as the funnel? It's true. We work in a field where consistency is vital, yet often unattainable. Professionals at all levels find challenges getting in, staying in, and moving up.
In this episode of Admissions Live, we speak with co-founders and members of #EMchat. Learn about this active online community of higher ed professionals. Hear the best ways to break into enrollment management, find your happy place, and prepare for career advancement.
Communicating with students outside the classroom can be tricky. Phone calls go to voicemail. Emails go unopened. You want to text students but you don't know where to start. You don't know the rules. Luckily, it's easy to stay in compliance. In this episode, Daniella Nordin speaks with experts Terri Taylor and Lindsay Page. They discuss the legal considerations you need to know before texting students. Get expert advice on how to use texting to increase engagement and take action on summer melt.
We know videos work on social media, but what exactly makes them work? How do you develop a video with social media in mind? In this lively episode of Advancement Live, Kim Brown chats with both West Virginia University and Colorado State University about their experiences with creating social videos. They’ll share key strategies for video success. We’ll talk about what works, what doesn’t, and that one time Colorado State tried to make a viral recipe video—and learned a few lessons along the way.
Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we can take the necessary steps to update our information and content strategies.
Thanks to the Higher Ed Live partnership between mStoner and Chegg, this research has been completed and the experts will join us in a live broadcast to share their findings. Teens and higher ed professionals were asked about user needs during the application and enrollment process. Findings reveal what is important, what sites teens look at, and what frustrations they experience. Tune in to find out where user needs and professional perspectives converge – and where they differ – and how marketers can leverage this knowledge.
On this episode of SA Live, host Tony Doody interviews Ed Cabellon and Josie Ahlquist about their recently co-authored book, "Engaging the Digital Generation." Guaranteed to be entertaining and informative, Ed and Josie blend years of research, theory and practice to offer up practical advice and insight for Student Affairs professionals at every level. Topics covered on this episode include: Adapting to the rapid pace of technological change; professional development and competency; collecting and measuring data to inform strategy; coping and choosing from the array of tools and solutions that technology affords; creating structured policies and guidelines for social media; and predicting what the future holds for digital engagement in Higher Education.
Every year, universities have dozens of major events ranging from graduation to giving days. William & Mary’s Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied events – what’s worked, and what hasn’t. They’ll address the ever-tricky balance between engagement and fundraising on university social media channels and suggest innovative ways to have the entire campus community help distribute your message and promote your event. Learn how to set social media expectations, ways to collaborate with your peers across campus, suggestions for creating and executing a hashtag, and how to create a social media guide to make each event one to remember.
It's October so students are stressing about college applications and admission offices are pulling their hear out over numbers, funnels, and shaping their class. In 2013, the National Association of College Admissions Counselors (NACAC) reported that 32 percent of college freshmen applied to seven or more colleges - up 10 percent from 2008. It can be argued that this trend has disrupted the college admissions world in good ways – increasing college access – and not-so-good-ways – intense pressure to stand out among your peers both for prospective students and colleges and universities. In this episode of Admissions Live, we will explore how new platforms, like ZeeMee, and strategies can help Admission Offices make next level admission connections and, ultimately, decisions and give prospective college students the platform to stand out without stressing out.
Strategic communication comes in a variety of forms: print, television, radio—and yes, even social media. When representing a brand or organization, a Snapchat story requires and deserves the same thought, consideration and purpose-driven oversight as a press release or PSA. Nikki Sunstrum, Director of Social Media for the University of Michigan, highlights how a captivating and impactful social media presence can be one of the most effective ways to facilitate personal connections and communicate key objectives to stakeholders. Join us as she shares success stories about reaching a diverse global audience across a variety of platforms, leveraging engaging content that consistently reflects the values, traditions and excellence of U-M while also showcasing the dynamic and tenacious spirit of every Wolverine.
Editor's note: This episode of Student Affairs Live cuts off prematurely due to technical issues.
As the U.S. Election Day approaches, national, state, and local politics is colliding on many levels with our work in student affairs in higher education. Much of the discussion on the national stage (from privacy and security, to sexual assault/consent, to policies around college costs) has direct implications for our work with students on college and university campuses. Join Student Affairs Live co-host Heather Shea Gasser on the Wednesday before Election Day (November 2, 1 p.m. ET) as she discusses the implications of the 2016 Election with Dr. Julie Payne-Kirchmeier, Dr. Vijay Pendakur, and Dr. Nancy Thomas.
What are the signs of an emotionally intelligent leader? How is emotional intelligence central to our effectiveness in student affairs leadership broadly and in social justice education specifically? What are the critical components of emotionally intelligent leadership that preparation programs and professional development for student affairs should address? On this episode of Student Affairs Live, guest host Keith Edwards connects with three individuals to talk about emotional intelligence in leadership and social justice. Joining Keith are Marilee Bresciani Ludvik, Paige Haber-Curran, and Mamta Accapadi (please read their detailed bios below).
11,700 participants. 2,725 funds benefited. $4.6 million given. Utilizing a creative approach to showing the impact of donor gifts, The Ohio State University’s “Connecting the Dots” campus campaign was massively successful. Gonzaga University took a different approach to demonstrating donor impact through their “Tomorrow Made Possible” efforts, with a special focus on how students perceive fundraising. In this episode of Advancement Live, Kim Brown chats with both Ohio State and Gonzaga about their efforts to show new (and returning) donors just how meaningful their money is.
You can take charge of your enrollment funnel by understanding the data it is offering. In this episode of Admissions Live, we will discuss basic metrics to monitor, identify the importance of variable metrics in each level of your funnel, and discuss smart reporting tactics to make interpretation easier. Jon Anspaugh is an analytics expert who has transformed the enrollment funnel and data modeling at Oral Roberts University by streamlining reporting, identifying hidden KPIs, and increasing efficiency of recruiting decisions and processes to generate a 900% growth in the prospect funnel since January 2016.
Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has collected over 20,000 samples in the wild. Since the meanings of individual memes are emergent properties defined by their usage, if one is to “define” a meme, having a large dataset of usage would be the best approach. Learn how to use memes accurately and appropriately on your social media channels.
Building and maintaining strong working relationships between campus police departments and student affairs divisions is critical today, perhaps more than ever before. Partnerships focused on ensuring campus safety and preparing effectively for crises are among the top priorities for proactive collaboration between these two campus units. Yet, the impact of systemic racism in our larger society, combined with a student’s experience and knowledge of law enforcement behaviors from their hometowns, all influence students’ perception of campus police and their level of comfort with presence of law enforcement in their academic environment. On this episode of Student Affairs Live, host Heather Shea Gasser connects with four individuals who have effectively built partnerships on their campuses to learn about strategies. Joining Heather to discuss this topic are Kendal Washington White, Brian Seastone, Rachel Aho, and Florene McGlothian-Taylor (please read their detailed bios below).
Nearly one million international students are currently enrolled at U.S. colleges and universities. In 2014/2015, international enrollment grew 10% over the previous year; the biggest jump since 1978.In this episode of Admissions Live, we will examine the current landscape of international recruitment and enrollment and emerging trends in a field that has quickly become a focal point for institutions across the country. Whether you are a seasoned international recruiter or just interested in learning more about the field, Marco Dinovelli and Bryce Loo will bring the world to your institution's front door.
The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from a seasoned marketing leader who just went through this transition at the University of Nebraska, which welcomed its 7th president, Hank Bounds, in 2015. How did the university leverage the opportunity, what are the many considerations from a marketing leadership perspective, and what is being done to develop the president’s own brand? This episode will take you through it all – from the first week to the first year.
Too many clicks. Forms that aren't user-friendly. Giving pages that don't match your university's brand. Sound familiar? By implementing relatively easy fixes to these donor deterrents, you can transform your organization into one that increases retention and giving rates. In this episode of Advancement Live, Kim Brown speaks with annual giving experts from the Purdue Research Foundation and George Mason University, as well as a strategist from iModules, about fresh ideas for optimizing the online giving experience for donors - making it both easy and appealing.
As a PR professional, your lifeblood is to gain publicity for your brand through earned media. All those mentions and impressions across digital and television channels build validity in your audience’s eyes and more importantly, trust. Your consumers will likely base their judgments and buying decisions off your earned media coverage more than your own advertising. If earned media is so powerful, then why isn’t it being measured like paid media traditionally has been? For decades, marketing and advertising professionals have relied on concrete data to prove solid ROI around their efforts. The same can’t exactly be said for PR professionals, but now it’s time to follow suit. Join Kye Strance, PR industry expert and CEO of iQ media, as he demonstrates the full value of earned media, from the data you should be tracking, to the metrics that can deliver success and demonstrate ROI for your communications program in higher education. In this session, you will learn: ● How to assess your media footprint across all channels to obtain data from your earned media coverage ● How to adopt a new and consistent measurement approach to track consumer behavior ● What metrics will best prove earned media ROI ● Real-life use cases for higher ed communication professionals including brand management, crisis management, recruiting, fundraising, and the value of corporate brand sponsorships
Politics, debates and other timely issues are likely to spark controversy and divide public opinion on our respective campuses. How can we encourage students to engage in these conversations with courage and respect? What role does family, media, pop culture, campus culture, and social media play in forming our truth and beliefs? Are we obligated in our role as educators to set aside our personal opinions, identities, and emotions in discussion of politics and other hot button issues? What are effective “ground rules” for dialogue that facilitate student learning about alternative narratives and perspectives? How do we find the balance between unrestricted free speech and hateful/hurtful speech? On this episode of Student Affairs Live, join host Tony Doody as he explores these questions and many more with Dr. Marcella Runell Hall, Vice President for Student Life at Mount Holyoke College, Dr. Kelly E. Maxwell, faculty member in and academic Co-Director of the Program on Intergroup Relations at the University of Michigan, and Dr. Demetri Morgan, Assistant Professor of Higher Education at the Loyola University Chicago School of Education.
The National Association for College Admission Counseling’s (NACAC) National Conference is the premier professional development and networking event for admission professionals and school counselors. In this episode of Admissions Live, we will meet the #nacac16 Local Advisory Committee and discuss everything you need to know before you head to Columbus, Ohio. Whether you are a first-timer or a NACAC conference veteran, the size and scope of our field’s largest conference can be daunting. Kate Sigety, Kristen Dickerson, and Derek DuBose are here to help you navigate the robust schedule, pencil in can't miss events and networking opportunities, and have a blast exploring the best of the conference and Columbus.
Wayfinding and map data: so many (conflicting) data sources out there, so little time – but so much potential for losing your future students before you’ve even made the pitch. We’ll briefly review ways to correct your campus data in major mapping systems, and then we’ll use that data to form the building blocks of a fairly easy to build, inexpensive, mobile-friendly interactive map for your campus.
Conversations about social justice, racial justice, diversity, and inclusion work in student affairs abound. And yet, on occasion our well-intended speech (or silence) or action (or inaction) harms others. If White people desire to grow, learn, and be more effective in working against racism, how can we engage in critical reflections on our mistakes so to be better aspiring allies for racial justice? In this episode of Student Affairs Live, host Heather Shea Gasser connects with a panel of educators who identify as White to share their critical reflections on when they have messed up and the lessons learned. We will also engage in critical reflection of how we can remain in the conversation and participate in ongoing healing work as part of our shared liberation. During the episode, we will discuss: Our critical reflections on our own personal stories of messing up. How we respond and react when we unintentionally cause harm within conversations on diversity, inclusion, or social justice. How White people can stay engaged, hold each other accountable, and also accept their own imperfections with the underlying purpose of becoming effective social justice allies within racial justice movements.
Tune in to this episode of Admissions Live where we speak with Cyndy Hill, Director of the Penn State Parents Program, and Brian Watkins, Director of Parent and Family Affairs at the University of Maryland. This broadcast will cover strategies for student and parent communication and support in the first six weeks of the school year. During this important time of transition we'll discuss how admission offices can be a better partner in the communication hand-off and play a role as supportive members of the community to all of our campus constituents.
HighEdWeb's Integrated Marketing Academy is designed to introduce the concept of integrated marketing communication in the higher education environment. Tune in to hear more about this exclusive opportunity at the HighEdWeb conference in Memphis, TN this October.
Icons, infographics, and interactive elements...they're crucial to capturing the attention of alumni audiences. We know alumni want to stay connected, but how do we convey opportunities to them in a compelling manner? Bryant University recently launched an integrated marketing campaign (#1thing4bryant) that's all about encouraging alumni engagement, and they'll share exactly how they did it—through video, print, social, and web content—on this episode of Advancement Live.
Early FAFSA and Prior-Prior Year (PPY) is officially here and challenges and opportunities for this recruitment cycle abound. In this episode of Admissions Live, we will demystify what PPY means for students, parents, and recruiters. Louis Hirsh, chair of NACAC’s Admissions Practices Committee and member of NACAC’s Steering Committee on Admissions Practices, will talk strategies, counseling, and NACAC compliance for upcoming travel season and beyond.
Trying to move a big idea forward in higher education can feel like a never ending uphill battle. During this episode of Marketing Live we speak with Higher Ed Live founder, Seth Odell. He started the network in order to share ideas that benefit education marketers, fuel great campaigns, and support a collaborative meaningful dialog in our industry. Seth believes in setting goals and realizing them. He takes the same approach to individual campaigns as he does to an overall online presence. With a rapidly changing landscape there are big opportunities to leverage the power of digital marketing. Seth brings these insights to life and speaks about what it takes to innovate. Tune in to learn how to get leadership on board with your big ideas, secure budget when there’s no budget left, and grow your team (magically) without growing your team.
Often the unsung heroes in an organization, mid-level professionals have unique challenges, and opportunities that create a need for continuous learning and growth. How can one transition from a “specialist” to a leader of a cross functional team? What factors affect mid-level longevity and career satisfaction? How can one effectively lead from the middle? What skills and competencies are essential in order to perform the duties of a mid-level professional? On this episode of Student Affairs Live, host Tony Doody speaks with Dr. Mamta Accapadi, Vice President of Student Affairs at Rollins College, Dr. Maureen E. Wilson, professor and chair of the Department of Higher Education and Student Affairs at Bowling Green State University, and Dr. Nicky P. Damania, Director of Student life at Bakersfield Community College and chair for ACPA’s Mid-Level Community of Practice (MLCOP).
On June 23, 2016, the U.S. Supreme Court announced its second decision in Fisher v. University of Texas at Austin, which upheld the University of Texas’s race-conscious admissions program under federal law. The decision has already had an impact on policy development, considerations, and the efforts colleges and universities make to consider race in admission and enrollment. In this episode of Admissions Live we’ll speak with Terry Taylor, Education Counsel’s senior policy and legal advisor, about key takeaways from the recent decision and discuss guiding principles that will help your campus leaders craft responses to the decision and create strategies for race-conscious admission moving forward.
What Do College-Bound High School Students Expect From Your Website and Digital Communications? Are students still using email, text, and social media to learn more about your programs and campus? What are they looking for on your website, and how will they find it? What other digital tools do they find valuable as they explore their enrollment options? This data-rich episode of Higher Ed Special Edition will provide you with answers to help strengthen your e-recruitment efforts.
For many institutions, Pinterest is considered a “secondary” social media platform; one that’s handed off to the student intern, or something that you don’t even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muffin-top-busting workouts and DIY projects), it’s not something to count out of your social media strategy. Jackie Vetrano of Skidmore College explains how she took Pinterest from a tertiary platform to the front of the college’s social media strategy, and the lessons learned.
Two years ago, we featured a large panel of (then) graduate students in Student Affairs master's programs on an episode called Current #SAGrads: Their Future in Student Affairs. We've invited them back to appear on Student Affairs Live and share what their first year was like as new professionals in student affairs. What challenges did they face? What do they wish they would have known in grad school? What is their outlook on student affairs now that they are in the profession full time?
On this episode, Student Affairs Live host Heather Shea Gasser connects with five returning guests who have all finished their first year working in Student Affairs to learn more about their transition from#SAGrad to #SApro. Joining Heather are Andrea De Leon from St. John's University, Matt Fenstermaker from Oregon State University, Jarvis McCowin from SUNY Broome, Gabby Porcaro from the University of North Carolina at Asheville, and Jasmine Scott from The Ohio State University.
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Video content is more popular than ever. Is your Advancement operation taking full advantage of the medium? In this episode, guests from Embryo Creative, Boston University, and Temple University discuss how they have combined audience segmentation and smart production schedules to produce video content that produces results with audiences that matter without breaking the bank.
We've proved faculty content deserves a strategy beyond a basic directory. Faculty content makes way for rich storytelling, media mentions and deeper engagements with prospective students, alumni and donors. In this episode of Higher Ed Special Edition, we’ll speak with J. Michael Moore of Emory University's Goizueta Business School about the steps you can take to implement faculty content on your website and connect your efforts to your institution's strategic plan – driving media coverage, alumni engagement, and student recruitment.
Perhaps nowhere is the traditional meeting culture more prevalent than in higher education. If meetings are sucking the life out of you, your team, or your organization, this episode of Marketing Live is for you. Author Al Pittampalli will show you – as both a leader and attendee of meetings – the path to productive, energizing, and purposeful meetings.
Last month’s episode on this channel featuring A Dialogue On Orlando generated a wider conversation about missing Latinx voices and the intersectional issues between the Latinx community and the LGBTQ+ community. In this episode of Student Affairs Live, we pick up that conversation and discuss the complexity of Latinx and LGBTQ+ issues in student affairs with an esteemed panel of scholars, educators, and activists (generated from an open call). During the conversation, we'll address: What are the intersectional issues facing LGBTQ+ and Latinx student affairs educators? How can we best support LGBTQ+ and Latinx students on our campuses? More broadly, what does it mean to be a QTPOC (Queer Trans People of Color) from a Latinx perspective? What is Latinx? We will also provide context by unpacking the origins and use of this term and discuss the complexities of gender and sexual identities within Latin cultures. Joining Student Affairs Live host Heather Shea Gasser for the conversation are Dr. Trace Camacho, Dora Frias, Keith Garcia, Xajés Martinez, Julio Oyola, Dr. Raymond Plaza, Marcela Ramirez, and Brianna Sérráno.
The launch of send immediately/schedule anytime was only the beginning. Join product owner, Andrea Ganier, to discover what’s next for email marketing in Encompass. Enhancements to reporting and the email creation process will be the focal points of the presentation.
Join Erin from the iModules Design team to learn and discuss tips and tricks to get the most out of some of the more advanced aspects of the Encompass CMS. Topics will include news and events listings, customizing registration and donation forms with CSS classes, and using mobile-ready content blocks to create varied and interesting content layouts.
It has been a over decade since the social networking revolution began and five years since advancement offices began seriously investing in staff and program dollars to engage alumni online. We are finally at a point where we can see direct connections between digital initiatives and the business goals at the core of institutional communications, alumni engagement, and fundraising efforts. In this episode, panelists will present case studies in each of these areas, discussing the strategies, metrics, and outcomes of recent digital campaigns that align with advancement's longstanding focus on mobilizing time, talent, and treasure on behalf of our institutions.
Storytelling is one of the oldest forms of communication known to man and is used to educate, solve problems, entertain, assimilate, provide pattern and order, and connect. In academe, stories persuade, inspire, and move people to action. This presentation will cover the five fundamental elements of a good digital story and the six stages of a digital story’s life. Leave this session with concrete tools and tactics for producing, deploying, measuring, and optimizing story content.
What does "telling our story" really mean? How can we collect meaningful data on marketing effectiveness and determine how to best allocate scarce resources of time and money? What are some current models for organizing a progressive and comprehensive Student Affairs marketing team? What are some proven and concrete strategies for reaching students and increasing awareness and participation in campus events? What are some effective project management systems and why do we need them? What role can student affairs marketing staff play in listening and responding during times of crisis? In this episode of Student Affairs Live Tony Doody speaks with Ed Cabellon, Hamza Khan, and Kat Shanahan to answer these questions and many more.
During every Presidential election cycle for the last thirty years, the Commission for Presidential Debates (CPD), a nonprofit, nonpartisan, 501(c)(3) corporation, has sponsored a sequence of Presidential and Vice Presidential Debates at universities around the United States. These debates are shining examples of citizenship and civility. They're also a great opportunity for universities to uniquely engage stakeholder groups and obtain international brand recognition and visibility. In this episode of Advancement Live, we'll explore some of the history around the Presidential Debates. We'll discuss why CPD hosts debates at universities and how universities selected as host sites are providing unique and exciting engagement opportunities for alumni, students and the community. Join host Ryan Catherwood from Longwood University, host of this year's Vice Presidential Debate, Karla Schuster from 2012 host site Hofstra University, and Moira Kelly, Associate Producer & Director of Education and Outreach from the Commission for Presidential Debates.
They say that constraints breed innovation. And, lets be honest...most of those constraints come from the people you work with rather than a lack of budget or time. In this session, Karlyn Borysenko will walk you through how to navigate the human environment of your workplace and effectively manage change and office politics so that you can implement new ideas, regardless of your role or title.
Giving Days are short, intense online fundraising campaigns built to drive excitement and bring community members together to rally for a cause. Many colleges and universities have found these events to be great tactics for new donor acquisition, lapsed donor re-activation, and annual giving retention. Planning for these events is no small feat. The devil is in the details. Join host Andrew Gossen for a round table discussion on Giving Day best practices before you tackle your next event.
Join Jim Gregory, media relations director, and Natalie Vizuete, social media director, of UNC-Chapel Hill as they provide insight into a topic that affects all universities – rapidly emerging campus PR issues. Sure, prior planning is critical, but with an endless list of possible issues that could erupt at any moment anywhere across the country – not just on your campus – what processes do you have in place? How as a communicator will you quickly address these rapidly evolving situations?
Jim and Natalie will focus on two incidents in particular that instigated new methods and processes at UNC-Chapel Hill to enable the University to more quickly react. The first incident involved media mischaracterization of a freshman seminar as one that taught about 9-11 from the terrorists’ perspective. The second incident involved competing pro- and anti-abortion rallies on campus. The focus will be not so much on the specific incidents, but instead on the processes that evolved from them.
Digital marketing professionals are responsible crafting effective audience-centric campaigns. These campaigns are complex, including email, website, social media, search and constituent data. You can't understand whether or not a campaign is effective or where the opportunities lie if you don't track the right campaign metrics across all of these platforms. In this episode of Higher Ed Special Edition, learn how to measure the success of your digital efforts and how to report them back to your senior leadership and campus stakeholders in a format that is simple to maintain and understand.
What should we be doing as a higher education community to respond to this tragedy? How do we deal with issues of Homophobia, Transphobia, Islamaphobia and more on our campuses? How can we do our part to be allies and activists around issues of privilege and oppression? Please join a group of scholars and practitioners (guests will be posted on Thursday) as they explore these topics and more.
New student send-offs (or summer send-offs) are popular ways to welcome new students and their families to our colleges and universities. They take place in new student home towns all over the world and are often hosted by local alumni chapters and parents. But they're more than just welcome events: there are incredible opportunities when admissions, student affairs, and alumni engagement work together. In this episode of Advancement Live, we'll explore how these events can foster donor engagement, strengthen partnerships with our alumni club volunteers, and be used awareness tools for students – connecting them to alumni from the start of their college careers. Expect insights to those topics and many others as Kim Brown chats with send-off superstars from NYU and UCLA!
As marketing and communications professionals put a wrap on the 2015-16 academic year and plan for the next, it’s time to step back and reflect on the state of our profession. In this episode, newly appointed Council for Advancement and Support of Education (CASE) vice president Michael Kiser will discuss key issues facing communications and marketing professionals and where their work fits into the broader advancement function. As CASE embarks on an ambitious strategic plan, Michael will share insights on trends and the changing face of higher education.
What are the hot trends and issues in Student Activities today? What are strategies we can employ to ensure programs are diverse, accessible and inclusive? What separates an average from an unforgettable student experience? Is participation in Student Activities programs linked to retention and student satisfaction? What are some innovative ways that departments can connect with students to increase engagement and participation? What are some ideas for more affordable, low-cost programming? On this episode of Student Affairs Live, host Tony Doody talks with Cindy Kane, Veronica Riepe, Brian Gardner, and Brian Proffer to answer these questions and many more.
Get inspired for fall travel with Admissions Live co-hosts Nicole Lentine and Chris D'Orso. The key to a great fall itinerary is making the most of your summer planning months. Our co-hosts will discuss how to run your prospect numbers, get organized, and generate reports that will help you make the most out of your fall travel efforts. Bring your travel binders, maps, and questions to this live broadcast.
HighEdWeb West is a wrap! Did you miss your chance to talk strategy with fellow webbies in California last week? Tune in for the post-conference download with the conference chair, attendees and co-presenters of the 'Best of Conference' award their presentation titled, "We
How do college men understand what it means to be a man? What influences these understandings? What are the consequences – on campus communities, on people of all genders, on the men themselves? How can those working in higher education best support men’s engagement and learning, foster healthy identity development, and not reify men’s social privilege in the process?
Join Student Affairs Live guest host Keith Edwards as he discusses these and other topics of men and masculinities in higher education with panelists Tracy Davis, Rachel Wagner, Wilson Okello, and Dan Tillapaugh. Panelists will bring their academic expertise, research findings, and personal reflections to deepen the dialogue.
June 13–15 is the Elements: The Web Conference at Penn State! This year's conference boasts an outstanding lineup of all-star keynote speakers, featuring Scott Stratten, Debbie Millman, Eric Meyer, and Scott Dadich. Complete with a top-notch lineup of diverse sessions, you are guaranteed to find your element. A full day of workshops will follow with “Show Your Work” by best selling author, training expert, and LOLA award winner Jane Bozarth and Eric Meyer will conclude the conference with a custom-built workshop titled “CSS Your Way” on Wednesday, June 15.
Gordon Gee, president of West Virginia University, is a familiar face. He's personable and active on social media, which has provided both opportunities and challenges for the communications team at WVU. Join us for this webinar and hear from Tony Dobies, social media strategist for the university, about how they strategically positioned President Gee. Tony will share his experiences and talk about issues such as: Using social media to introduce the new president Reporting on their social media successes Tailoring a plan to fit the personality of your president
It's Commencement season, and we're welcoming thousands of students into the alumni family. How do we ensure these newly minted alumni stay engaged for life? Whether through GOLD programs or partnerships with student-centered staff, it's crucial that our most passionate students turn into alumni ambassadors from the start.
In this episode of Advancement Live, Kim Brown speaks with student and young alumni engagement experts from the Purdue Alumni Association and Loyola University Chicago, as well as a strategist from iModules, about fresh ideas for connecting with our most recent graduates - and keeping them interested in their alma maters long after they've flipped their tassels.
It is no secret that out of pocket costs for higher education in America puts college dreams out of reach for many students. Every year colleges, universities, foundations, and government programs offer billions of dollars financial assistance to aspiring college students. The trouble with these awards is they are almost always given out after a student is through the college admission process, leaving a big question mark in the affordability column for families until the very end.
"Micro-scholarships" aim to combat this problem. Small awards are granted to students throughout their high school career, rather than at the end, for achievements that will serve them well in the college admission process and beyond. Raise.me, a startup funded in part by the Bill & Melinda Gates Foundation and Facebook, awards micro-scholarships to students for academic achievements, volunteerism and citizenship. Learn more on this episode of Admissions Live.