MiQ Insights Track: Recent Episodes
MiQ Digital
Even before the onset of COVID-19, connected, internet-enabled TV was rising steadily. And the pandemic has only accelerated that trend. In this episode, we're joined by Kevin van Valkenburgh, chief connections officer at Tombras and author of Connect, Engage, Convert, a modern textbook for modern marketers to discuss how marketers need to rethink TV to make sure their content, media and measurement are all working together.
China was the first region to feel the full effect of the COVID-19 pandemic - but that means it's also one of the first to start recovering. In this episode, we speak to Brian Ecclesine, VP National Sales, China, to find out what the Chinese recovery looks like, and what it might mean for Western advertisers as consumers start spending again.
The shock of the pandemic means there are more people online than ever, using digital platforms in ways they've never used them before. Listen in to hear Freddie Turner, Director of Strategy, UK and Robert Jones, Global VP Research and Insights, discuss what this means for advertisers as they get to grips with the new normal.
The managed service versus self-serve divide is a false binary. In this week's episode, Charlie Neer, Chief Revenue Officer, US, MiQ, explains why - and offers advice for advertisers in navigating the vast range of options between those two poles.
How are marketers preparing for the future of advertising? In this week's podcast, we speak to James Chandler, CMO, IAB, to talk about how close we are to achieving the holy grail of programmatic omnichannel and what obstacles are still in the way.
2020 was always going to be a big year for political advertisers and the onset of COVID-19 puts the challenges they face into even sharper relief. In this week's episode, we're joined by Melissa Kurstin, RVP, Mid Atlantic and Jesse Contario, Director of Political and Advocacy at MiQ, to discuss how the virus is changing the way political campaigns reach potential voters.
COVID-19 has changed everything for advertisers in no time at all. In this weeks' episode, we look at the effect those changes are having on content consumption habits, inventory, and advertising spend - and look at why advertisers are planning for the long haul.
This week, we discuss how coronavirus is changing the audience for online gaming, and we talk to Erin Madorsky, MD of MiQ New York to discuss how cause marketers should respond to pandemic.
In this episode of Insights Track, Will Green, Senior Content strategist and Robert Jones, VP Research and Insight, discuss how COVID-19 is accelerating the rise of connected TV and are joined by guest speaker Brian Ecclesine, VP of National Sales, China, to discuss how advertising in China is recovering.
In this episode of Insights Track, Will Green, Senior Content strategist and Robert Jones, VP Research and Insight, are joined by guest speaker John Goulding, US Head of Strategy to talk about CPG and FMCG and the impact the pandemic has had on grocery stores and retailers selling these goods. We look at who’s buying online and who’s still going to the store, and how we expect consumer behavior to shift as a result of the pandemic.