Marketing A Startup: Recent Episodes
Courtland Thomas
We're fortunate to welcome our next guest speaker, the founder of Fundera and GroupMe, Jared Hecht
We discuss selecting the right advisory board to better enable success for your startup, doing customer discovery, and why you should build your network before starting a company.
Jared is the CEO of Fundera, an online marketplace that matches small business owners to the best possible lender. Prior to Fundera, Jared co-founded GroupMe, a group messaging service that in August 2011 was acquired by Skype, which was subsequently acquired by Microsoft in October 2011.
We're fortunate to welcome our first guest speaker, Hubble Co-Founder and Co-CEO, Jesse Horwitz.
We discuss the marketing strategies a founder should employ for an early stage D2C startup, calculating ROAS, recommended spend across channels (spoiler: pour into Facebook and Instagram), and how to scale with agencies and key hires. Big thanks to Jesse for taking the time to spend one of his Friday afternoons with us.
Jesse Horwitz is Co-Founder and Co-CEO at Hubble, one of America’s fastest growing direct-to-consumer e-commerce companies. Horwitz and Co-Founder Ben Cogan earned spots on Forbes’ “30 Under 30” list in 2016, and over the past two years have extended Hubble’s footprint around the world. Under Crown Publishing - Penguin Random House, Horwitz wrote and recently published “Selling Naked,” a how-to and guidance book on Direct to Consumer marketing. Horwitz is also Co-Founder at Mockingbird, a baby stroller brand, and BZR, a one-stop shop DTC platform, as well as a board member for Andie Swim, a fashion and apparel company. Horwitz is currently active in advising Resolved CX, a customer service platform for direct-to-consumer companies, AdCouncil, an online campaign to optimize voter registration for the 2020 election, and Humanity Forward, a non-profit dedicated to help raising money for those devastated by the COVID-19 pandemic.