The Brand Directive: Recent Episodes
The Brand Directive
We take a look at some of the most famous from around the world and tell the stories about how they got there and how they used branding to help with that. We’ll also give you tools to help you grow your own brand from logos to strategy to content and social media.
Are you looking to build a brand but don't know where to start? I've got you covered. In this episode, I go through everything you need to create a brand. Whether you already have an established company or you're building a new brand, this checklist will give you a great starting point to build from and set yourself up for success.
Brand Checklist PDF
TikTok is the fastest-growing social media platform and offers more chances to go viral than any other platform right now. In this episode, I walk through the steps you should take to make your next TikTok video go viral. It's surprisingly easy!
Netflix began life as an online DVD rental service, which quickly evolved into a subscription service, then evolved into a streaming empire. Through their entire brand history, they have put focus on their most important asset- the customer. Behind every decision they've made building the company and brand, they have always listened to what their customers wanted and delivered on that.
Netflix Assets:
Website: https://www.netflix.com/
Instagram: https://www.instagram.com/netflix/
Twitter: https://twitter.com/netflix/
Facebook: https://www.facebook.com/netflixus
YouTube: https://www.youtube.com/c/Netflix
Why has Tesla been so successful at making a big deal? Well, it all comes down to the work they've done to build their brand and follow the brand pillars that have set the foundation for it.
Tesla Website
Tesla Instagram
Tesla YouTube
The Olympic Games has one of the most recognizeable logos in all of history, but the Olympic branding goes deeper than that. I take a look at different ways the Olympics have used branding over the years.
I explore the question- "What are the top 10 brands of all time?" and talk about the evolotuion of their logos and most iconic branding campaigns.