Pitching Powerhouse: Recent Episodes
Jen Berson
Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!
Do You Know the Most Important PR Trends for 2024? 🧐
The media landscape is constantly shifting, so PR pros need to keep their fingers on the pulse of the industry to keep up.
Staying up-to-date with trends and industry innovations is the key 🔑 to creating smart strategies and delivering consistent (and impressive!) results to clients.
You can’t grow & scale a successful agency if you’re always playing catchup! 😭
Part of your role as a service provider is to steer your clients in the right direction. To do that, you need to know what’s up-and-coming, what’s totally out-of-date, and what’s hot right now! 🤓
Listen now to discover the 11 BIGGEST 2024 PR trends you need to know to uplevel your agency, write killer pitches, and strategically weave together your PR efforts 💪
There’s SO much more where that came from…grab my FREE 2024 PR Trends Report now to get the full scoop on everything you need to know to secure your 2024 press success >> https://www.jenerationacademy.com/pr-trend-report
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/2024-PR-Trends
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Have You Been Feeling Overwhelmed or Unsatisfied in Your Business? 😩
Getting stuck in a plateau, losing out on revenue, or feeling unsure about the future of your agency can zap anyone’s motivation 😭
And I’ve been there, too! That’s exactly how I felt when I worked in law, building a career that I was starting to really hate.
Pulling yourself up out of such a low is tough…but it’s possible! 💪
You need to get your career back in alignment with what truly lights you up and fulfills you. Starting over takes a LOT of hard work, both internally and externally.
But all that is MORE than worth it. You deserve to run a business you love! 🥰
Listen now to discover my best tips for getting off the hate train and creating an agency that serves you in EVERY way 🤗
Ready to give your business a makeover? Grab my FREE Agency Action Plan to learn my 12-step framework for building a successful digital agency on your own terms >> https://www.jenerationacademy.com/action-plan
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/create-an-agency
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Are You Using Instagram Threads to Build New Media Relationships in Your Niche? 👀
Tons of apps have tried to become the new Twitter (especially after all of Twitter’s recent issues), but Meta’s Instagram Threads seems primed to actually compete 😯
Instagram Threads reached over 100 million users in just five days — and the app seems like it’ll just get bigger and bigger!
With all of Twitter’s chaos, lots of media players are moving over to Threads…but just as many are passing on the platform and sticking to their usual social media pages. And that could MAJORLY change the way you connect with new media contacts and build relationships with key industry figures moving forward 😬
Listen now to discover all the KEY 🔑 details on Instagram Threads, plus all the need-to-know info on whether or not PR pros should join the brand-new platform.
Instagram Threads is the latest trending platform to hit the internet, and as a PR pro, you need to have your finger on the pulse of everything happening in the industry. Grab my FREE PR Trend Report to get the inside scoop on the trends you need to know to score BIG press in today’s media landscape >> https://www.jenerationacademy.com/pr-trend-report
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/Instagram-Threads
Are You Leveraging the Power of Podcasts to Score Big Wins for Your Agency? 🧐
Sometimes, it feels like everyone you know has started a podcast (guilty as charged! 🙋♀️).
And while podcasts are fun to listen to while you run errands or tidy up your house, they’re also a great tool for getting your client in front of new, engaged audiences!
Podcast interviews let your client show off who they are as a founder AND as a brand, all while promoting upcoming launches or new initiatives 😍
Pitching for podcasts is different from your usual pitches, though…
You need your client’s founder (or in-house expert) to share a captivating story on top of their niche expertise. And if you’re pitching YOURSELF as an expert digital agency owner, then things get a little more complicated 😬
Listen now to discover my KEY 🔑 strategies for successfully pitching your client and yourself for podcast guest spots!
Podcasts are all about telling stories, but you need a solid strategy to back them up. Grab my FREE PR Insider Secrets Guide to learn the secret sauce strategies 10 experts use to craft killer pitches for any medium >> https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/podcast-pitching
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Do You Know How to Secure Press When the Media is Focused on Breaking News? 🤔
Media moves fast, but there are some days where it feels like the news cycle is going at a breakneck speed.
When this happens, it’s usually because a major news story just broke…and it’s about to derail your pitching plans for the day! 😱
But if a BIG story hits just hours before you were planning to pitch, don’t panic.
There are ways to work around the situation! You may not stick to your original strategy, but a successful, high-impact pitch isn’t totally out of reach 🙌
To send out your pitch the RIGHT way, you need to nail your timing and sensitivity — otherwise, your non-breaking news could do more harm than good 😬
Listen now to discover my BEST tips for pitching during a busy news cycle, whether you’re waiting for it all to blow over or are pushing ahead despite the media flurry 🤓
Nailing your timing is just one part of a successful pitch — you need to have a killer strategy at the core of your story! Grab my FREE PR Insider Secrets Guide to get the inside scoop on the secret sauce strategies 10 experts use to send off stellar, irresistible pitches every time >> https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/news-cycle
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Do You Know How to Leverage AI to Improve Your Pitches and Campaigns? 🧐
Artificial Intelligence (AI) can be a little overwhelming from the outside looking in, but implementing it into your agency is MORE than worth it.
A text-based program like ChatGPT can help you write pitches, brainstorm campaigns, do media research, and more! 🤯
And yes, other PR pros already use ChatGPT to streamline their pitching processes…
…which means you can’t bury your head in the sand and wait for AI to fade away 🫣
🚨 Spoiler alert: AI and ChatGPT aren’t going anywhere 🚨
And if you don’t want to get left behind, you need to start using AI to uplevel your pitches and score bigger wins for your clients — and you need to do it ASAP!
Listen now to discover EVERYTHING you need to know about using ChatGPT for PR, what it is, why it’s important, and how you can start effectively utilizing AI in your business 💪
The possibilities of ChatGPT are endless…you just need the right queries to get you going. Download my NEW Powerhouse Prompts to get 75+ ChatGPT prompts to spark your creativity and save major time & energy >> https://www.jenerationacademy.com/powerhouse-prompts
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/ChatGPT-for-PR
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Do You Know How to Successfully Secure a Correction for a Published Feature? 🧐
It’s always exciting to see a BIG client feature go live…
…but it’s a lot LESS exciting when there’s a major error in it 😭
Don’t panic! This happens allll the time in media, especially with how quickly editors write and publish digital pieces.
Lots of PR pros think that getting the article corrected is impossible, but that’s not true 🙌
Editors and journalists want to provide their audience with accurate, valuable information — and they can and will fix errors in published pieces!
You just need to ask for a correction the RIGHT way 👀
Listen now to discover my BEST tips for requesting corrections for published features, whether it’s as simple as a spelling mistake or as huge as game-changing misinformation 💪
Features don’t get published (with or without errors) unless you send out a killer, targeted pitch FIRST. Grab my FREE PR Insider Secrets Guide to get the inside scoop on the secret sauce strategies PR pros use to craft winning pitches every time >> https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/oh-no-theres-a-mistake-how-to-ask-for-a-correction-in-a-published-feature
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Michele Paiva, Founder of Viper Public Relations! Michele combines her passion for mental health and science with her love of marketing, journalism, and PR to help people help people.
To learn more about Michele Paiva, check out her website: http://www.ViperPublicRelations.com
If you’re curious about joining The Pitch Lab so that you can experience the type of success that Michele has, head here for more info: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Access our online hub for PR pros: https://www.profitableprpros.com
Are You Setting Yourself Up for Success Every Time You Sit Down to Write Pitches? 🧐
Rituals aren’t just for yoga instructors or meditation leaders 🧘♀️ PR pros can use rituals to get themselves in the right headspace for pitching!
Your pitch-writing ritual gets you in the zone so you can generate results for your clients every time you send out a pitch 🤓
Every PR pro is different, so every PR pro’s writing ritual will be different.
What matters is that your pitch writing ritual sets YOU up for success. It should boost your creativity and productivity to get your clients the success they deserve ✨
Listen now to discover my BEST tips for building a pitch-writing ritual that you can lean on to write stellar pitches no matter what’s on your plate 💪
Pitch writing rituals set you up for success by keeping you in the zone and getting your creative juices flowing…which you’ll need to get your clients into holiday gift guides! Save your seat at my Holiday Gift Guides Masterclass to get the inside scoop on everything you need to know to secure the BEST holiday press>> https://www.jenerationacademy.com/holiday-gift-guide-masterclass-2023
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pitch-writing
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Are You Ready for What’s Next in PR? 🤓
We all know the media landscape is constantly changing, but the past few years have brought HUGE shifts to PR! 🤯
Your old tried-and-true strategies won’t work 100% of the time anymore, and new social channels are making BIG, unexpected impacts on consumers.
PR pros need to be flexible and start preparing new tactics as the future of PR continues to take shape.
Don’t worry, though — you don’t have to toss out all your usual strategies! 🙌 Some traditional tactics are still effective regardless of what the media landscape looks like.
Listen now to discover 4 ways the future of PR is changing and how you can adapt to them, plus 4 killer strategies that will ALWAYS be a hit with the media 🤩
As a PR pro, you HAVE to be on top of what’s next for your niche to score BIG wins for your clients — and that means getting a head start of holiday gift guide pitches! Save your seat for my Holiday Gift Guides Masterclass to learn all the latest tips, tricks, and strategies to secure killer holiday press for your clients >> https://www.jenerationacademy.com/holiday-gift-guide-masterclass-2023
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/future-of-PR
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Is Your Media Monitoring Actually Helping Your Clients Succeed? 👀
PR is all about getting people talking about your client and making sure your client’s message is out there.
But you need to make sure your client is in the media for the RIGHT reasons 😬
That’s where media monitoring comes in 😍
Media monitoring helps you analyze all of your client’s media mentions and understand how they’re faring with their audience AND the general public.
I know it sounds a bit intimidating (I mean, monitoring ALL of the media?? 🤯), but there’s a much easier way to collect and analyze every single client feature.
Listen now to discover everything you need to know about media monitoring: what it is, why it’s important, and how you can ensure you NEVER miss a mention or media insight again! 🎉
Before you get your client into your niche’s key outlets, you need to send off a killer pitch! Grab my FREE PR Insider Secrets Guide to learn the secret sauce strategies and tricks PR pros use to land features and help their clients achieve their goals >> https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/what-is-media-monitoring
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Reena S. Goodwin, Founder of FACTEUR PR! Reena is a former music marketing pro (she’s worked with Beyoncé!) turned beauty, home, & lifestyle PR pro. Her story of learning to trust and invest in yourself and step into your power as a PR pro is super powerful and inspiring.
To learn more about Reena S. Goodwin, check out her website: facteurpr.com
If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Reena has, head here for more info: https://www.jenerationacademy.com/waitlist
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Access our online hub for PR pros: https://www.profitableprpros.com
Have You Ever Doubted Yourself and Your Skills as a PR Pro? 🤔
Building up your confidence and overcoming self-doubt is never easy, but it’s essential for finding success as a PR pro!
Confidence will carry you through every last part of PR, from acing discovery calls and retaining clients to pitching new angles and maintaining media relationships 🙌
To give yourself a confidence makeover and put you on a trajectory for consistent growth, you’ll need improve your PR skills in 4 key areas.
But first, you’ve got to seriously switch up your mindset around your worth — no more self-doubt allowed! 💪
Listen now to discover my BEST tips for building confidence in your skills and shifting your mindset to focus on your unique value as a PR pro.
It’s time to finally feel confident in your skills as a PR pro! Grab my FREE PR Insider Secrets and start securing wow-worthy press features for your clients today: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Do You Know How to Newsjack Ethically and Effectively? 🧐
Newsjacking is when a PR pro leverages breaking news and trending topics to land their client press coverage…and is pretty tricky to navigate no matter how long you’ve been in the industry.
Trying to newsjack can veer into icky, inappropriate territory FAST 😬
But when done right, it can get your client into a conversation that their target audience is already having. You’re basically meeting people where they are!
A LOT can go wrong with newsjacking, though 👀 You need to know how to do it ethically so you can avoid missteps and keep your client’s reputation strong.
Listen now to discover my BEST tips for approaching newsjacking with empathy and executing this tough strategy effectively 🙌
Grab your FREE PR Insider Secrets Guide to get insider tips and tricks (like newsjacking!) to help you refine your pitching strategy and create results: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Do You Know How to Use SEO to Give Your PR Efforts a Boost? 🧐
SEO (aka search engine optimization) can feel like a foreign language to a lot of PR pros.
I mean, ranking? Backlinks? Keywords? Are we sure this isn’t a cyber spy thriller? 👀
But understanding SEO is essential to getting the results you (and your clients) want. SEO and PR go hand-in-hand and you should use BOTH to support your clients’ campaigns.
And honestly? It’s not as hard as you may think! 🙌
Listen now to discover my BEST tips for leveraging the power of SEO to boost your PR strategy.
Want more insights from PR pros who are absolutely thriving and getting results for their clients? Grab your FREE PR Insider Secrets guide now to get the inside scoop: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Are You Ready for 2023 to Shake Up PR? 💪
It might not feel like it, but 2023 is right around the corner. I mean, you’re already sending out long-lead pitches for next year!
And with a new year comes new PR trends… 👀
You need to get ahead of the game NOW and start crafting your 2023 PR strategy to align with these trends.
Whether that’s enhancing your clients’ launch strategies with virtual reality events (seriously!) or pitching exclusives instead of embargos, it’s up to YOU to put in the work to prepare for what’s ahead.
Listen now to discover the 10 most important PR trends you need to know about to set yourself and your clients up for success in 2023 ✨
It’s time to get ready for next year! Grab my FREE guide to the 10 biggest 2023 PR trends to stay on top of what’s new and deliver the best service to your clients >> https://www.jenerationacademy.com/pr-trend-report
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
How Are You Promoting Your Clients’ Products Between Launches? 👀
PR is full of ebbs and flows: product launches, seasons, holidays, and trends are constantly cycling through and changing up our workloads.
But whether you’re in a busy period or a slower one, it’s up to YOU to keep your clients in the news and get the media buzzing about them all year long!
One way to do it? Focus on their hero products and slow movers 🤩
Bestsellers are certainly newsworthy, and PR pros can turn an under-the-radar product into a brand’s best kept secret ✨
It’s all about keeping your pitches fresh and interesting so the media takes notice.
Listen now to discover my BEST strategies for crafting killer hero product and slow mover pitches that keep clients in the news 💪
Learn how to keep your pitches fresh from industry experts who are landing their clients epic press features! Grab your free PR Insider Secrets Guide now >> https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Do You Know How to Pitch for Multiple Clients in the Same Niche? 😱
It always feels amazing to take on more clients and keep growing your agency.
But things can get pretty tricky when you work with clients in the same niche or that have similar products and audiences 😬
This is a really tough situation to navigate, and even more so when your clients are full-out competitors! 😭
You need to balance this like a true PR pro — and that means handling the situation professionally by protecting your agency while still delivering the BEST service possible 💪
Listen now to discover my KEY strategies for successfully pitching multiple clients to the same media outlets.
Want more industry tips and tricks? Grab your free PR Insider Secrets guide for the inside scoop on what’s what in PR: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Wait…What Are Short-Lead and Long-Lead Pitches Again? 🤔
There are tons of timelines you need to keep track of in PR, from monitoring your clients’ product launches and sending out samples to onboarding new clients and managing your agency’s financials 🤯
But the most important timelines you’ll navigate as a PR pro all have to do with media pitching!
The two main types of pitches are long-lead and short-lead…and figuring out how to take advantage of BOTH can be really overwhelming! 😭
Navigating overlapping short- and long-lead timelines is tough (especially when you’re brand-new to PR!), but all it takes is some practice.
It’s time to get your pitching routine together and learn how to prioritize short- AND long-lead pitches in your press strategy! 💪
Listen now to discover everything you need to know about short- and long-lead pitches so you can build killer press plans for your clients.
Want to keep honing your PR knowledge…but with secret sauce strategies and insights from experts in the field? Grab your FREE PR Insider Secrets guide now! >> https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Do You Know How to Introduce Yourself and Your Clients to the Media? 👋
There’s a lot of movement happening in the media right now, whether that’s journalists shifting roles at their publications or editors bouncing around to new outlets.
And with so many changes, navigating media relationships is trickier than ever.
There’s just SO much to keep track of! 🤯
As publications in your niche switch up their teams, you may need to introduce or reintroduce yourself and your clients to new media contacts.
Making a good impression is crucial — you want to set the tone for your relationship and set everyone up for a strong, successful partnership 💪
Think of all the opportunities that could come from these connections! 🤩
Listen now to discover my BEST strategies for introducing yourself and your clients to media contacts to start a new relationship off on the right foot.
Want to know more PR Insider Secrets? Grab our FREE guide now to get the secret-sauce strategies expert PR pros are using to keep media relationships thriving and secure press for their clients: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Do You Know the Skills You Need to Be a Great PR Pro? 🤔
Every PR pro is different and talented in their own ways (PR would be seriously boring if we weren’t!), but there are some major traits we ALL need to be successful.
It’s not about changing your personality or going against your instincts — it’s about developing your skills in some key areas so you can better serve your clients 🙌
Whether you’re considering making the leap into PR or want to start your agency owner journey, you’ve got to work on really growing your skills.
Once you do, you can use these entrepreneurial characteristics to develop strong media relationships and land epic press features for your clients! 🎉
Listen now to discover the 8 MOST important traits all PR pros need to have to set themselves up for success.
Grab our FREE PR Insider Secrets guide now to get even more insights to help you find success in public relations now: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
How Have Your PR Strategies Changed Throughout the Pandemic? 🧐
We’re two and a half years into the pandemic and PR is more dynamic than EVER.
If you thought the media landscape was shifting before, it doesn’t even compare to how rapidly things are changing now! 🤯
But PR pros aren’t just Pitching Powerhouses…we’re ultra-adaptable strategy rockstars! 🌟
And now, it’s time to rework our press plans to account for the latest industry shifts and set ourselves up for success amidst all these changes.
One thing that’s as important as ever? Media relations!
And to keep those connections thriving, you need to shift your approach to align with what’s happening in PR right NOW.
So, how can you maintain strong media relationships and stay successful as the pandemic continues to change the PR landscape? 💪
Listen now to discover 4 HUGE ways the pandemic has impacted PR and how PR pros can adapt to these new standards.
Grab my FREE PR Insider Secrets resource now, where I interviewed 10 expert Pitching Powerhouses...and they're sharing their “secret sauce” strategies so that YOU can create incredible results and dazzle your clients—so they keep coming back for more 🥳️: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Do You Have Your Pitching Strategies In Place For Holiday Gift Guides? 👀
Holiday gift guides are basically the holy grail of press placements.
They’re SO powerful and can create a MAJOR impact on a brand’s success beyond the holiday season.
But to score those crucial placements, you need to create a specific, targeted pitching strategy JUST for gift guides 🤓
Yes, they’re that important!
So, how do you craft a strong, detailed holiday press plan that will set your pitches up for gift guide success?
Listen now to discover my BEST tips for pitching your clients’ products during the holidays for those all-important gift guides.
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Are You Ready To Start Pitching For The Holiday Season? 😲
Yes, we’re already talking about the holidays!
It may be summer, but the time to prep your Q3 and Q4 pitches is NOW.
The holiday season is SO important for PR and you need to get a solid press plan in place for these crucial months.
But before you create a press plan, you have to set clear goals for your clients. Without those, you won’t be able to build a targeted strategy to achieve your client’s desired results!
So, how do you set the RIGHT goals for your clients so you can go into the end of the year with a clear path forward to major PR wins?
Listen now to discover my KEY strategies for building a holiday season press plan that helps you land top-tier gift guide placements for your clients.
To learn more about The Pitch Lab & get access to my exclusive Holiday Gift Guide masterclass, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Making More Money Without Working More Sounds Pretty Good, Right? 😍
It might seem totally impossible to do, especially if you follow hourly or deliverable pricing, but it’s more achievable than you think.
I would know — I’ve done it!
Adding hours, scope, or deliverables to your current workload is NOT the best way to increase your revenue (and neither is completely changing your strategy to go after bigger clients!).
Whether you know that your quality of work does not equal what you’re paid or just have a feeling you’re not charging enough for your services, it’s PAST time for a change.
Listen now to discover my 7 KEY strategies for building your confidence as an agency owner to charge what you’re worth and set your rates to what you deserve.
Get the EXACT framework I used to build a highly profitable PR Agency (that I still love every single day…17+ years later!) 🤯 by registering for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Thinking About Starting a PR Agency? NOW is the time! 🤩
When people talk about making big career moves, they always mention waiting for the “right time.”
But what if the right time is now?!
There are MASSIVE opportunities in PR right now - with the Great Resignation fully underway, millions of people are starting businesses of their own and they need PR services to get their feet off the ground.
That’s where you come in!
But how do you get into PR in the first place? And if you’ve been working in-house or have been freelancing for a while, how do you branch out on your own to build an agency?
Listen now to discover 6 MAJOR reasons why you need to take that leap of faith and get started in PR right now.
Get the exact framework I used to build a highly profitable PR Agency (that I still love every single day…17+ years later!) 🤯 by registering for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Ever Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨
PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time.
Every client has a different background and comes into a partnership with different expectations of the results they’ll see while you work your PR magic.
But whether they’re expecting tons of media placements within a few weeks or a sudden increase in sales, you NEED to set their expectations right off the bat.
So, how can you educate your clients on PR and align their expectations with what’s realistic (and make sure it doesn’t happen again!)?
Listen now to discover my KEY strategies for managing client expectations and building a strong foundation for your partnership.
Want the exact step-by-step framework you need to start, grow, and scale a profitable PR agency? Register for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Do You Have Your Client References Ready to Go? 👀
Being asked for client references isn’t uncommon, but the request can seriously come with a deer in headlights feeling.
You can feel super put on the spot when a prospective client requests references, especially if you don’t have any references on hand 😬
Should you reach out to past clients or current ones? What if you’re just getting started and don’t have any references yet? Do testimonials and case studies count as references?
There’s so much to think about!
So, how do you get the perfect reference that will show off your expertise AND motivate your prospective client to work with you?
Listen now to discover my KEY strategies for sourcing killer references and handling reference requests from prospective clients with ease.
Want the exact step-by-step framework to start, grow, and scale a profitable PR agency? Register for my FREE PR Path To Profitability Training Series now >> https://www.jenerationacademy.com/pr-path-to-profitability
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Do You Know How to Handle Sudden Pause Requests from Your Clients? 😱
Getting an immediate pause request (or worse, a service termination!) from a client can send you into a tailspin.
From ongoing projects and pending payments to contract clauses and outside client circumstances, there’s A LOT you have to consider before starting the pause!
Even the most experienced PR pros can feel at a loss when this happens. It’s super difficult to balance your agency boundaries with maintaining a strong partnership with the client.
No burning bridges here! 🙅♀️
So, how do you navigate an immediate pause or service termination while protecting your business AND your client relationships?
Listen now to discover my BEST tips for being a strong agency owner and strong partner to your client during a service pause.
Building your agency doesn’t have to be so stressful—when you have a plan, you’ll know exactly what you need to do and how to handle unexpected situations! Grab our awesome PR Agency Action Plan to learn how to build a profitable PR agency in less time and with less stress (on your own terms!) >> https://www.jenerationacademy.com/action-plan
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Struggling To Land High-Quality, Timely Features For Your Clients? 😭
Editorial calendars are SUPER powerful tools that you need to use when writing pitches.
They have SO much information — from industry trends to the exact angles the media is interested in at every point in the year 🤓
But so many PR pros don’t use them properly… or worse, completely overlook them!
Getting started with editorial calendars can be overwhelming, but it’s MORE than worth it. They’re the key to scoring perfectly-timed, top-tier press placements for your clients! 🔑
So, how can you get the absolute most out of editorial calendars and effectively build them into your pitching strategy?
Listen now to discover my BEST strategies for using editorial calendars to write killer, targeted pitches year-round.
Ready to go from crickets to crushing it with incredible, tailored pitches? Start delivering incredible results to your clients and DOUBLE your press features—sign up for the free masterclass now! https://www.jenerationacademy.com/crickets-to-crushing-it
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Feeling Stuck In A Rut With Your Pitches? 😭
As a PR pro, you know that compelling, killer pitches are the key to finding success and delivering amazing results to your clients.
So, it can be really discouraging when your pitches get rejected, especially if you’ve found yourself in a never-ending cycle of pitching and following up without getting a single “yes.”
EVERY PR pro goes through this at some point in their journey.
Pitch writing is a skill…and it doesn’t always come easy.
Thankfully, there are some simple strategies you can use to hone your pitching skills so that you can finally land your clients some wow-worthy features!
Listen now to discover 7 of my BEST tips for writing killer pitches that will help you land epic press placements.
Ready to DOUBLE your media placements starting now? Go from Crickets to Crushing it in our free webinar—register now! https://www.jenerationacademy.com/crickets-to-crushing-it
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Feel Like You’re Getting Nowhere With Journalists and Editors? 😭
Editors and journalists receive dozens of email pitches every day, so it can be tough to get on their radar and start building a relationship with them.
And trust me, you NEED those relationships!!
Every PR pro knows that your media network is a super powerful tool for finding success and landing great press for your clients.
But how do you actually establish yourself as worthwhile to talk to, trustworthy, and helpful to editors? 🤔
Listen now to discover my 14 dos and don’ts for building strong professional relationships with journalists and earning their respect.
Pitching is a foundational skill that seriously builds on itself. But what if you had insider secrets to help you tailor your pitches and build EPIC media relationships? Grab our PR Insider Secrets guide to get “secret sauce” strategies from 10 expert PR pros! https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Are You Stuck In a Rut with Your Pitches? 😱
Part of the magic of PR is seeing a product or campaign go from just a small idea to a huge launch. It’s one of the most fun parts of the business!
But after the big launches, it’s up to YOU to keep the brand interesting and keep the media buzzing about it.
You know you have to keep your pitches fresh and exciting, but how do you do that when there’s no news?
Listen now to discover my 6 KEY strategies for creating engaging pitches no matter where you are in the product or campaign launch cycle.
Want to know even more about how to dazzle your clients and create incredible results…even when there’s no news? Snag our PR Insider Secrets guide to get “secret sauce” strategies from 10 expert PR pros! https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Angela Mastrogiacomo Tyler, Founder of Muddy Paw PR! After spending years in a cycle of temp jobs and lay-offs, she made the jump to PR to follow her passion for the music industry (and hang out with her dog more!).
To learn more about Angela, check out her website: https://muddypawpr.com/
If you’re curious about joining The Pitch Lab so that you can experience the type of success that Angela has, head here for more info: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Access our online hub for PR pros: https://www.profitableprpros.com
Not Quite on the Same Page as Your Client’s Marketing Team? 😱
Doing PR for a larger company can get tricky when someone else (or an entire team!) is in charge of marketing.
Maybe you both have different expectations for the partnership, or aren’t sure who is responsible for which parts of your next project. There could be communication issues, or a steep learning curve on how everyone best collaborates.
Whatever it is, you need to get aligned FAST.
But how do you get on the same page and STAY on the same page when you’re working with so many people?
Listen now to discover my 3 KEY strategies for successfully working with your client’s marketing team.
Want my BEST tips on how to uplevel your skills & become an (even more) incredible PR pro? Grab my PR Insider Secrets now >> https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/the-pitch-lab
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Are You Including the Right PR Services in Your Retainer? 🤔
It can be seriously difficult to decide which PR services to include in your retainer and which should be a separate fee. There are SO MANY options to consider! 🤯
Plus, sometimes your clients will require more services than just PR. And don’t forget to take into consideration what YOU actually want to offer.
So… HOW do you decide what to include in your PR retainer? 🤓
Listen now to discover my BEST tips for choosing which PR services to include in your retainer.
It’s time to uplevel your PR services so you can provide a “wow-worthy” experience to your clients! Check out our free training to learn how you can double your media placements >> https://www.jenerationacademy.com/crickets-to-crushing-it
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/the-pitch-lab
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Ready To Build A Successful PR Agency? 🤩
There are so many incredible reasons to get into PR—AND to start your very own agency.
From the flexibility to work when you want (with clients you love) to doing something that lights you up every single day, PR is worth diving into.
But starting a PR agency…where should you even start?
Listen now to discover the 12 essential steps you need to take (in order!) to start a successful PR agency.
Make sure to download your FREE PR Agency Action Plan to discover the 12 steps you need to take to grow & scale your PR agency this year: https://www.jenerationacademy.com/action-plan
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Amanda Holdsworth, Founder of Holdsworth Communications! Amanda has an incredible 22 years of experience in PR, and four degrees to go along with it. It’s not surprising that she’s an absolute powerhouse in educational PR!
To learn more about Amanda Holdsworth check out her website: www.holdsworthcommunications.com
If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Amanda has, head here for more info: https://www.jenerationacademy.com/agency-accelerator
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Access our online hub for PR pros: https://www.profitableprpros.com
Stop Getting Taken Advantage of By Clients! ❌
What should you do when a client is always sending you last-minute asks?
I mean, all of us have worked with a disorganized client at one point or another. 🙄
But trying to figure out what to do in these situations can cause you a serious headache!
There’s a delicate line between setting boundaries, keeping clients happy, and of course, protecting your time and business!
So how do you set boundaries with your clients? 🤔
Listen now to discover my best tips for setting healthy boundaries with your clients so you don’t get taken advantage of.
Make sure to download your FREE PR Agency Action Plan to discover the 12 steps you need to take to grow & scale your PR agency this year: https://www.jenerationacademy.com/action-plan
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/agency-accelerator
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Today, we’re sitting down with the amazing Carey Balogh and Lauren Genest, the Founder and Vice Groupie of Brand Groupies! These two incredible women pioneered their own PR method that is seriously transforming their industry.
To learn more about Lauren & Carey, check out their website: https://brandgroupies.com/
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Access our online hub for PR pros: https://www.profitableprpros.com
What Should You Ask Potential Clients? 🧐
Wondering what questions you should ask a prospective client before you start working with them?
Asking the right questions makes a huge difference in how successful you’re able to be (and how HAPPY you’ll be while working with a client, too).
But most of us aren’t quite sure what questions are important to ask.
Listen now to discover four questions you should ask every client before you start working with them (and my BEST tips for vetting your clients beyond those questions).
Make sure to download your FREE PR Agency Action Plan to discover the 12 steps you need to take to grow & scale your PR agency this year: https://www.jenerationacademy.com/action-plan
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
How Do You Explain The Value Of PR? 🧐
There are so many incredible benefits of PR for businesses...but unfortunately, a LOT of potential clients don’t really understand how PR can impact their growth and why the work you do is so important.
It’s YOUR job as a PR pro to educate your clients about the value of PR.
And honestly? It’s easier said than done.
Luckily, there are some key strategies that will help you steer your clients in the right direction and set yourself up for success! Because when clients know what to expect and understand the true value they’re receiving, you’ll be able to have a much better relationship with them long-term!
Listen now to discover my best tips for educating your clients on the value of PR.
Make sure to download your FREE PR Agency Action Plan to discover the 12 steps you need to take to grow & scale your PR agency this year: https://www.jenerationacademy.com/action-plan
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/agency-accelerator
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Anika Jackson, Founder of Anika PR! She’s a mother, community volunteer, philanthropist, and brand strategist...and she left a very successful corporate career to start her own PR agency.
To learn more about Anika, check out her website: http://www.anikapr.com
If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Anika has, head here for more info: https://www.jenerationacademy.com/waitlist
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Access our online hub for PR pros: https://www.profitableprpros.com
Want To Know How To Prevent Burnout As A PR Pro? 👀
Burnout can be a huge problem for any entrepreneur.
But as a busy PR pro working for yourself, handling clients, pitching, and working to grow your agency, there’s SO much on your plate...which can seriously be a recipe for burnout.
Especially with the busyness of the holiday season approaching, it’s important to prioritize your mental health.
Taking a step back and learning how to prevent burnout will set you up for a happy, healthy, and successful new year!
Listen now to discover my five best tips for avoiding and preventing burnout as a PR pro.
Go from PR solopreneur to agency owner! Grab my Agency Owner’s Toolkit now: https://www.jenerationacademy.com/toolkit
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Ready To Create The Perfect Press Plan? 🤓
Getting ready for the new year as a PR pro means setting goals, making a plan, and of course, creating a press plan.
A press plan lets you map out your PR strategy for the year with each of your clients!
There are lots of reasons to use a press plan, especially to help YOU stay organized and plan ahead.
Want to know how to create an effective press plan?
Listen now to discover the 3 key steps to creating a great press plan in 2022.
Want more insider secrets on offering stellar PR services to your clients? Make sure to snag my FREE PR Insider Secrets guide: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Want To Get Into PR (Even Without Prior Experience)? 👀
If you’re getting ready to choose your profession, or you’re considering switching things up, a public relations career is amazing for a number of reasons!
PR has changed my life for the better, and I know it can do the same for you — and guess what?
You can become a publicist today, even if you’re brand new and have no experience.
Listen now to discover my six-step process for building a successful career in PR, even if you have no contacts and no experience!
Ready to begin a wildly successful career in PR? Grab my FREE PR Insider Secrets guide and get started today: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
How Do You Find Confidence In Your PR Skills? 🤔
In every area of your life, confidence really is crucial.
When we feel confident, we can handle anything thrown our way...and we’re able to really show the world that we’re capable and passionate about what we do.
As a PR pro, you deserve to feel confident in your skills and expertise.
But figuring out how to BUILD your confidence isn’t always so easy.
Listen now to discover my best tips for building confidence in essential PR skills so that you can truly feel your best.
It’s time to finally feel confident in your skills as a PR pro! Grab my FREE PR Insider Secrets and start securing wow-worthy press features for your clients today: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Lindsey Walker, Founder of Walker + Associates Media Group! At just 22 years old, Lindsey started her very own PR agency. Since taking that leap, she has had to overcome tremendous challenges, like battling Stage IV cancer. Yet through it all, she has persevered with an unwavering and uncompromising resilience.
To learn more about Lindsey, check out her website: www.walkerassocmediagroup.com
If you’re curious about joining The Pitch Lab so that you can experience the type of success that Lindsey has, head here for more info: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Access our online hub for PR pros: https://www.profitableprpros.com
How Do You Get Holiday-Ready As A PR Pro? 😳
The holidays really are a magical time of year...personally AND professionally! Want to feel more festive than ever this holiday season? 😉
Getting ahead (and having the right strategies) on supporting your clients with their holiday marketing initiatives is KEY!
And the truth is: this process should start WAY before we start lighting candles, baking cookies, or shopping for gifts.
PR is hugely important during the holiday season, but there IS a right way to go about it.
So how do you actually support your clients with incredible PR this holiday season?
Listen now to discover my best tips for supporting your clients’ holiday marketing initiatives with PR.
Do you want to start scoring amazing press features for your clients? Get your FREE copy of our PR Insider Secrets today: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
How Do You Build Better Media Relationships? 🤔
As PR pros, our relationships with the media (and especially journalists) are ESSENTIAL. 👯♀️
Genuine relationships take effort to build….but they’re so worth it!
If you want to be seen as an expert in your niche, have amazing relationships to leverage for your clients, and start seeing amazing results as a PR pro, media relationships are so important. 😉
But how do you actually go about building those key relationships? 🧐
Listen now to discover my best tips for building genuine relationships with journalists.
Want my best tips on how to score wow-worthy press features for your clients? Grab my PR Insider Secrets right now >> https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
WTF is Up With Paid Media Placements? 🤯
PR is all about earned media—that is, media placements that we earn through tailored, relevant, and strategic pitches. 🤓
But over the last few years, there has been a huge rise in “pay-to-play” opportunities. 😳
Clients see “PR agencies” guaranteeing placements in specific media outlets….
...which can lead to big problems! 😩
This is a HUGE red flag, but without being educated about what PR really means, clients won’t know to run the other way! 🙈
Knowing exactly what’s going on with paid media placements is the first step to educating your clients and successfully showcasing the value of YOUR PR practices (without feeling like you need to guarantee results—because it’s really just not possible). 👏
Ready to start scoring wow-worthy media features for your clients? Grab our best PR Insider Secrets today: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Should You Guarantee Results to Your PR Clients? 🧐
Have you ever worked with a client who 100% expected certain results to be delivered? Even worse, have you felt pressured to guarantee results in order to land those high-end dream clients?
Every PR pro, especially in the beginning, struggles with the question of whether or not to guarantee results.
Spoiler alert: I have STRONG opinions on this...and after running my agency successfully for over 16 years, I know a thing or two 😉
Listen now to discover my best advice for how to avoid issues surrounding client expectations (and how to navigate the process of guaranteeing results for your clients).
Ready to start generating wow-worthy results for your clients? Get our best-kept PR secrets here: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Kelli Bloomquist, Founder of Kelli Bloomquist Media! Kelli is a mother of seven kids who also works as a PR freelancer. She’s an advocate and educator of journalism, PR, and digital media.
If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Kelly has, head here for more info: https://www.jenerationacademy.com/store
Check out the EXACT cold email Kelli sent right here: https://docs.google.com/document/d/1uuWJCWTPs2rpB1Nr4EBPA7op9etA9gvbRL3xzInfdU8/edit?usp=sharing
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Access our online hub for PR pros: https://www.profitableprpros.com
Want Better Work-Life Integration? 🤗
A huge benefit of getting into PR is being able to live the type of lifestyle you’ve always wanted.
For me, that means having time to spend with my kids and husband doing the things I love! No matter your definition of balance, you deserve (and need) a healthy work-life integration that works for YOU 😍
Knowing HOW to actually start experiencing true work-life integration doesn’t always come naturally.
Luckily, it’s something that I’ve worked super hard on over the last 16+ years running my agency...so I’ve got some tips to share!
Listen now to discover my best tips for creating work-life integration in your business (and why you should).
Want to grow a successful PR agency on your own terms with less stress, more flexibility, and more time for the things you love? Download my Agency Owner's Toolkit: https://www.jenerationacademy.com/toolkit
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
How Do You Start Attracting High-End Clients? 🧐
High-end clients who are willing to pay what you’re truly worth are the DREAM for PR pros everywhere.
But knowing how to attract those clients? Not so easy.
Actually, this is something that MANY people struggle with, from beginners to experienced PR pros. I get tons of questions from my students about attracting high-end clients and feeling confident.
So how do you build confidence and start attracting the clients you’ve always dreamed of working with? 🤩
Are you ready to build a client pipeline filled with your dream clients? Register now for this month’s FREE live video series: https://www.jenerationacademy.com/pr-path-to-profitability
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching PowerhouseTM: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Brandi Sims, Founder of Brandinc PR! After realizing she was being unfairly compensated for her work (and actually being paid less than her male counterparts), Brandi made the leap, followed a lifelong dream, and started a PR agency—all during the COVID-19 pandemic.
To learn more about Brandi, check out her website: https://brandincpr.com/
If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Brandi has, head here for more info: https://www.jenerationacademy.com/agency-accelerator
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Access our online hub for PR pros: https://www.profitableprpros.com
How Should You Set Up (& Price) Your Retainer Services? 🤔
Beginners (and even experienced PR professionals) often don’t know how to set up and price their retainer services.
But retainer clients are the KEY to successfully growing and scaling your PR agency!
Your revenue and profitability build the foundation of a scalable business….and retainers make all of that SO much more consistent.
If you’re struggling with how to set up and price your retainer services (or you’re wondering if you should offer discounts for certain retainer scenarios)...you’re not alone. Every PR pro struggles with this, especially at first.
That’s why I’m here to help!
Listen now to discover my best tips for setting up and pricing your retainers—and to get the answers to some frequently asked questions about all things PR retainers and pricing!
Want to confidently set your prices, land incredible retainers, and work with your DREAM clients? Get on the Path to Profitability by registering for our FREE live video series now: https://www.jenerationacademy.com/pr-path-to-profitability
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/agency-accelerator-september-2021
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
What Should You Do If Your Client Is Unresponsive? 😳
As a PR pro, your main goal is to successfully generate incredible results for your clients by creating impeccable pitches and landing those sought-after media features.
But sometimes (and trust me—we’ve all been there!) clients are UTTERLY unresponsive. 🤦♀️
When you’ve pitched something with a time-sensitive deadline, you need your clients to respond quickly. An unresponsive client can really impact your ability to generate certain results...and even worse, they can damage your relationships with key media contacts.
So WHAT should you do when a client is totally unresponsive (or takes forever to respond)?
Listen now to discover my best tips for handling this tricky situation!
Ready to take your PR agency to the next level by finally securing consistent recurring retainers working with your DREAM clients? 😍 Register now for the FREE PR Path to Profitability video series, starting on September 16th! https://www.jenerationacademy.com/pr-path-to-profitability
Join the waitlist for The Agency Accelerator now: https://www.jenerationacademy.com/waitlist
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching PowerhouseTM: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Are you charging what you’re worth? 🤔
Whether you’re just getting started in PR or you’ve been working with clients, it’s all too easy to undervalue your services.
There’s so much fear around raising your prices and charging what you’re worth.
But as a PR Pro, you deserve to be compensated for the unique skills and value you bring to the table.
How do you actually start charging more for your PR services? Listen to the episode to find out! 🎧
Ready to take your PR agency to the next level? Register now for next month’s FREE live video series: https://www.jenerationacademy.com/pr-path-to-profitability
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching PowerhouseTM: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap into PR and found huge success!
We’ll be covering all the juicy insider details, from their biggest challenges and favorite parts of the job to their best advice for aspiring PR pros.
Today, we’re sitting down with the amazing Erin Carey, Founder of Roam Generation PR! Erin has an incredibly unique story that you don’t want to miss—she’s traveling the world with her family and running her successful PR agency, all from her yacht!
To learn more about Erin Carey, check out her website: https://www.roamgeneration.com/
If you’re curious about joining The Agency Accelerator so that you can experience the type of success that Erin has, head here for more info: https://www.jenerationacademy.com/agency-accelerator
Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight
Access our online hub for PR pros: https://www.profitableprpros.com
Have A Client Who’s Taking Forever To Make A Decision? 😳
It happens. Sometimes, a prospective client receives your proposal and all you hear is crickets 😳
This is a tough situation to be in, but it’s something every PR Pro experiences at some point.
In order to stay efficient and set yourself up for success, you need to know EXACTLY how to handle a prospective client who takes forever to respond.
Because honestly? These situations are tricky to navigate….and if you want to save yourself a lot of headaches, you need to know what to do!
Grab our best resources to help you grow a thriving and successful PR agency: https://www.jenerationacademy.com/agency-accelerator-toolkit
To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/agency-accelerator
PR is constantly evolving, and to do your job successfully, you need to know exactly what’s happening in the industry! Staying up-to-date on trends as a PR pro helps you generate amazing results while knowing what’s really going on.
As someone who’s run a successful agency for over 16 years now, I’ve seen SO many changes happen in the PR landscape! And since my goal is always to help other PR pros be successful…. I want to support you in staying on top of trends, especially now with so many changes happening.
It’s time for you to become a Pitching Powerhouse! Brands need your help in 2021. Get started now by downloading my FREE PR Insider Secrets: https://www.jenerationacademy.com/pr-insider-secrets
To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/the-pitch-lab
PR is so powerful….but it also works in tandem with so many other avenues of marketing and branding! What are they, and how should you encourage clients to use them?
Ready to become a Pitching Powerhouse? Get started now by grabbing our best PR Insider Secrets for FREE >> https://www.jenerationacademy.com/pr-insider-secrets
Learn more about The Pitch Lab here: https://www.jenerationacademy.com/the-pitch-lab
Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!