Content Marketing Podcast: Recent Episodes
Aaron Witnish
Weekly content marketing and content creation strategies to grow your businesses with host Aaron Witnish.
In the age of distraction, focus is the new superpower.
In this episode, I reflect on how often we lose time, momentum, and clarity — not because we’re lazy, but because we’re constantly interrupted.
We cover:
- Why structure and discipline = freedom
- How to reverse dopamine addiction from your devices
- The danger of “urgent but not important” tasks
- How to build weeks that move the needle on your goals
- The 30 days in 30 minutes content system and why it works
- A simple strategy to regain focus and still enjoy downtime
If you feel like you’re always busy but not getting ahead — this episode is a reset.
Because it’s not about doing more.
It’s about doing the right things without interruption.
🎧 Subscribe to catch all new episodes
📩 Got questions? Drop them in the comments and I’ll reply with strategies that fit your goals
📽 Free content and lead gen training at contentonly.au
Tried running ads but not getting leads?
In this episode, I break down the single biggest mistake I’ve seen across DIY ad campaigns — and how a simple switch in your campaign setup can change everything.
We cover:
- The #1 Facebook Ads mistake most business owners make
- How Meta delivers results based on your chosen objective
- Why "traffic" campaigns get clicks but no conversions
- The right way to optimise for leads, not likes
- How to improve local lead quality with better ad copy
- Tips for targeting when using Advantage+ audiences
If you’re winging it with ads, you’re probably wasting money and not even realising where it’s going wrong.
This episode will show you how to fix that fast.
🎓 Watch the free Lead Generation training at https://contentonly.au/
📩 Got questions about your campaign? Drop them in the comments — I’ll send back a personalised suggestion.
🎧 Subscribe for more on lead gen, content systems, and client attraction every week.
What if you could generate clients on demand, anytime you wanted?
In this episode, I share the story behind a recent in-person workshop that filled up in days, converted on the spot, and landed new clients — all because of one skillset: marketing.
We cover:
- Why marketing gives you true freedom
- The lead gen mindset shift that changed everything for me
- How I’ve repeated this process over 100 times
- Why word of mouth alone keeps business owners stuck
- The power of in-person events in a digital world
- How to manufacture demand with nothing but your skills
If you run a service-based business, mastering lead generation is not optional — it’s essential.
🧲 Free lead gen training available at contentonly.au
🎧 Subscribe for weekly episodes on demand creation, content systems and client attraction.
👇 Got a question? Drop it in the comments — I’ll reply with strategy ideas tailored to your business.
Premium clients want premium experiences. In this episode, Aaron breaks down positioning your brand, service, and message so that high-end buyers see your value and don’t default to cheaper, low-quality alternatives.
Using a story from his own life (and a Ralph Lauren Polo), Aaron shares how to help buyers feel the difference between knockoff and original—and how to translate that feeling into your marketing, messaging, and sales conversations.
You’ll learn:
- How to shift price-sensitive prospects into value-driven buyers
- The psychology behind premium decision-making
- What content to create for government or enterprise clients vs. high-end professionals
- How to ensure your brand looks and feels high-end across every touchpoint
If you want to see how to create high-quality content in 30 minutes a month, head to contentonly.au and watch the free training.
Subscribe and leave a 5-star review if this episode gave you some clarity on attracting better clients.
The secret to growth? It’s not variety. It’s not inspiration. It’s doing what works—over and over again, even when it’s boring.
In this episode, Aaron breaks down why most business owners self-sabotage their progress by chasing new ideas instead of repeating proven strategies. Drawing on his running routine, event model, and podcasting journey, he explains how staying consistent—even when it’s not exciting—is what actually compounds over time.
You'll learn:
- Why being bored is a signal you're on the right path
- How to use the 80/20 rule to double down on what’s working
- Why chasing variety can undo years of progress
- Two practical exercises to re-align with consistency and results
Want to see how Aaron batch-creates content in just 30 minutes a month?
Watch the free training at contentonly.au
If you found this valuable, hit subscribe, leave a 5-star review, and share this with someone who needs the reminder to keep showing up.
In a world where AI is taking over more tasks by the day, your personal brand is protection and opportunity.
In this episode, Aaron shares three powerful strategies you can use to raise your profile, position yourself as the go-to expert, and future-proof your career or business in any industry.
You’ll learn:
- How to get featured on podcasts (and why it builds instant authority)
- How to craft a keynote and use small events to attract new clients and paid speaking gigs
- How to consistently create content that gets discovered and drives opportunities
Bonus tip: Build your personal website, house your content, and create a digital footprint that works for you 24/7.
Want help building your brand from scratch? Send @AaronWitnish a message, he’s easy to find.
If you got value from this episode, hit subscribe, leave a 5-star review, and share it with someone who needs to grow their influence.
Want a fast and human way to bring in clients every week?
In this episode, Aaron shares his all-time favourite client acquisition strategy: small events.
Whether you’re launching something new or just want a predictable way to grow your client base, this episode walks you through how to use intimate, in-person small events to build relationships, show your expertise, and generate leads without the cold calls or DMs.
You’ll discover:
- The event model Aaron used to grow three businesses since 2012
- How to fill boardrooms with future clients using Facebook ads
- Turning interest into paying customers
- Why small, live events works in today’s AI-world
👥 Want help setting up your own client-attracting event? DM Aaron or join the waitlist for the upcoming live event strategy offer.
🎥 Bonus: Head to aaronwitnish.com for a free training on generating leads that convert.
If people don’t know you exist… they can’t buy from you.
In this episode, Aaron breaks down the first and most crucial step in any marketing strategy: getting attention.
He shares the mindset shift every business owner needs to make to move beyond relying solely on word of mouth—and how to use AI and simple tools to create content that gets seen by the right people.
You'll learn:
- Why attention is the gateway to growth
- The Grant Cardone "hey hey hey" story
- How to turn a simple Q&A into dozens of video and written content pieces
- The easiest way to get seen locally (even with a tiny budget)
- What tools and platforms to use if you're just getting started
💡 Want to see it in action? Watch the free workshop at aaronwitnish.com
👇 Got a question about this episode? Drop it in the comments—Aaron replies personally.
In this episode learn how to structure ad campaigns that attract high-quality leads and accelerate buying timelines.
Learn strategies to target the right audience, and create high-converting offers to ensure your business thrives with more demand than supply.
Download the Free Lead Generation Workshop here: https://www.aaronwitnish.com/
Topics Covered:
- Targeting high-income earners to generate qualified leads
- Positioning your offer to solve problems fast
- The speed of follow-up making or breaking conversion rates
- Real-life examples of successful campaigns for service-based businesses
- Three effective types of offers: quotes, workshops, and free trials
- Using tools like Zapier to streamline lead communication and conversion
Subscribe to Client Attraction Systems to catch new episodes on demand and leave a 5-star review to help other people discover the show.
In this episode of the Client Attraction Systems podcast, Aaron Witnish shares a 6-step framework for writing killer Facebook ad copy that not only grabs attention but converts qualified leads into paying clients.
This step-by-step guide will help you create ads that resonate with your ideal clients, build trust, and drive action.
Topics Covered:
- The essential framework for writing effective Facebook ad copy: Image, Call Out, Hook, Edification, What You Get and How To Get it
- How to humanise your business with the images used in your ads
- Targeting the right audience with specific calls to action for higher engagement
- Crafting a compelling hook to address the needs and problems of the target client
- The power of edifying your experience and local connections to build trust
- Creating high-value offers with clear next steps to drive conversions
Download the Free Lead Generation Workshop here: https://www.aaronwitnish.com/workshop/
If you're looking to generate qualified leads hit follow on the Client Attraction Systems podcast for weekly marketing content.
Leave a 5-star review and share this episode with fellow business owners.
Mastering the Client Attraction System: Campaigns + Content + Community
In this episode of the Client Attraction Systems podcast, Aaron Witnish reveals the three pillars that form the ultimate client attraction system for any service-based business: Campaigns, Content, and Community.
Discover how to build a 24/7 lead generation machine, create trust-building content, and leverage community to warm up leads and generate referrals. By applying these strategies, you can consistently attract high-quality clients in shorter buying timelines.
Topics Covered:
- How to set up a lead-generating campaign with high-converting offers
- Using content to build trust, showcase results, and create social proof
- Why community-building is a game-changer for keeping leads warm, generating referrals and joint ventures
- Creating quality content fast and using social media to stay visible to your ideal clients
- How combining campaigns, content, and community can create a holistic client generation system
Call to Action: If you're ready to implement the client attraction system for your business, reach out to Aaron on Facebook: https://www.facebook.com/a.witnish to get started in the next 30 days!
Visit https://aaronwitnish.com/ to learn more.
Don’t forget to subscribe to the Client Attraction Systems podcast, leave a 5-star review, and share this episode with a friend who could use a client-generating boost.
Optimising your social media profiles can boost the number of qualified inbound leads your business receives.
Edit your profile to who you help, what you do, and how to get in touch in one sentence.
Topics Covered:
- Nailing headline/tagline/bio for your social profiles
- Local callouts to attract attention from your ideal clients
- Why niching attracts higher-quality leads
- Retargeting to stay in front of hot prospects
- Practical steps to audit your social media profiles
Call to Action:
If you’re new to the podcast, hit subscribe so you never miss an episode! Leave a 5-star review, send it to @AaronWitnish on social media, and receive a special gift.
Join our Free Course "The Local Business Social Media System" at https://contentonly.au/
Access frameworks for local businesses to reach target clients on social media inside their community.
This episode is packed with actionable steps to get your content to clients in a small radius of your business.
Topics Covered:
- 3 Local Business Content Pillars: Education, Social Proof, and Community (and when to post)
- The local callout strategy to get attention from audiences
- Using local hashtags to improve discoverability
- How to boost posts to reach local customers on social media
- Building community trust and credibility to become the go-to business in the city
Call to Action:
If you’re new to the podcast, hit subscribe so you never miss an episode! Leave a 5-star review, send it to @AaronWitnish on social media, and receive a special gift.
Join our Free Course: "The 3-Step Local Business Social Media Strategy" at contentonly.au
Procrastination and instant gratification are the biggest enemies of success. They show up in every aspect of business and life—especially when it comes to creating content. If you’ve ever told yourself, “I’ll do it tomorrow,” this episode is for you.
Aaron Witnish breaks down how to shift from a wait-until-later mindset to a do-it-now mentality.
The key? Stacking small wins, building habits, and overcoming the mental roadblocks that hold you back.
Topics Covered:
- Why most people quit before they see results
- The power of micro-wins to build long-term success
- How instant gratification sabotages business owners and content creators
- Why consistency beats motivation every time
- The “investment portfolio” mindset for content creation
- How to create content effortlessly using the 30 Days Content in 30 Minutes system
Call to Action:
If you’re new to the podcast, hit subscribe so you never miss an episode! Leave a 5-star review, send it to @AaronWitnish on social media, and receive a special gift.
Join our Free Course "The Local Business Social Media System: at https://contentonly.au/
The Secret to Never Running Out of Leads! In this episode of the Content Marketing Podcast, Aaron Witnish introduces the LCR framework—Lead Generation, Content, and Retargeting.
Learn how to keep your business pipeline filled with high-quality leads and why you should never stop marketing to eliminate feast-or-famine cycles in your business.
Topics Covered:
- 24/7 lead generation system systems and setup
- Content's role in sales conversion
- Retargeting your hottest leads
- Never pause your marketing (especially when you're fully booked)
- Building communities for engagement and trust-building
- How the LCR framework can help scale your business
Call to Action: If you're new to the podcast, make sure to subscribe so you never miss an episode and leave a 5-star review.
Access our Free Course the "30 Days Content in 30 Minutes" system at https://contentonly.au/
In this episode of the Content Marketing Podcast, Aaron Witnish explores the marketing genius behind news headlines and how you can implement similar strategies into your own content marketing.
Discover how the news uses fear, scarcity, and intrigue to grab attention and keep people coming back for more.
Want to dive deeper? Join our free 30 Days Content In 30 Minutes community at https://contentonly.au/
Topics Covered:
- Why scare tactics work in marketing and how you can use ethical scarcity in your campaigns
- The power of open loops: creating curiosity and anticipation to boost engagement
- Using curiosity and intrigue in your headlines to attract the right audience
- The impact of visual appeal and presentation in content marketing
- How breaking news and trending topics can spark conversations and boost engagement
- Building anticipation for your content and the importance of posting consistency
Call to Action: If you’re new to the podcast, make sure to subscribe so you don’t miss any episodes packed with actionable marketing insights! Leave a 5-star review and send it to @AaronWitnish on social media for a special gift.
AI avatars and agents are now the competition in content creation and business. But what does this mean for trust, authenticity, platform regulations and audience engagement?
🎁 Stat the Free Course - "30 Days Content In 30 Minutes" at: https://contentonly.au
In this episode of the Content Marketing Podcast:
- How AI-generated videos and avatars are fooling audiences.
- Why transparency is key using AI avatars or synthetic content creation.
- The risks of AI-driven content and potential brand damage.
- How social media platforms are handling AI-generated content.
- The opportunity for real human connection in a synthetic content world.
- How to use AI effectively in your business without losing authenticity.
AND much more.
Make sure you follow or subscribe to catch every new episode on demand, and leave a 5-star review to help more people discover the show.
How do you overcome "Imposter Syndrome" and create authentic content if you're starting from scratch or entering new territory?
Struggling with self-doubt when it comes to posting content? You’re not alone. Aaron shares his journey with imposter syndrome and how to break through it.
🎁 Join the Content Only Skool Community for more tips, strategies, and support: https://contentonly.au
In this episode of the Content Marketing Podcast:
- Why imposter syndrome shows up when you start creating content.
- Aaron’s personal story of feeling like an imposter on Grant Cardone’s podcast.
- The power of “calling yourself out” to eliminate fear.
- Why leading from where you live helps you stay authentic.
- How to shift the focus from self-doubt to serving your audience.
- Building habits that make content creation feel effortless.
AND much more.
Make sure you follow or subscribe to catch every new episode on demand, and leave a 5-star review to help more people discover the show.
Our social media strategy is changing to a "community model"! Building trust, an expert gap and retaining attention with your audience is increasingly challenging, especially engaging and interacting with leads in real-time.
Now, there's a platform your audience deliberately utilises to learn, engage and chat with you (if you add enough value). It stores all your IP in one central hub (not across different platforms), with email capabilities, events, gamification and other important features.
Aaron shares why "Skool" is Content Only's 2025 marketing strategy and how it works - so you can take advantage too.
In this episode of the Content Marketing Podcast:
- Why traditional social media groups no longer work for building communities.
- How Skool creates a focused, distraction-free environment for engagement.
- The "one URL rule" and how it simplifies lead generation.
- Why building a community is a long-term asset for your business.
- How to use Skool for delivering value, gaining trust, and generating leads.
- Aaron’s 2025 strategy: podcast guest appearances, organic social, and Skool.
AND much more.
Make sure you follow or subscribe to catch every new episode on demand, and leave a 5-star review to help more people discover the show.
🎁 Join the Content Marketing Strategies Skool Community to access exclusive step-by-step classes, live Q&A support, chat with Aaron and other resources: https://contentonly.au
Can't get into "flow" to create content? The solution is simpler than you think – aeroplane mode.
In this episode of the Content Marketing Podcast:
- Why constant notifications are killing your productivity.
- How aeroplane mode can help you tap into deep creative flow.
- The importance of setting distraction-free content creation windows.
- How Aaron balances creative work with everyday business demands (managing team, clients and prospects).
- Why authentic content will win against AI-generated posts in 2025.
- Practical steps to structure your calendar for focused content production.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand, and leave a 5-star review to help more people discover the show.
🎁 Download the 30 Days in 30 Minutes Content Creation System and create original videos and written posts in 30 minutes a month without all the constraints: https://contentonly.au
What’s Your Content Philosophy for 2025? Do you feel stuck or overwhelmed by too many conflicting ideas? Remove the contrarian inputs - eliminate the blocks and get on camera to share your message on social media.
Crafting a clear content philosophy might be the game-changer you need for 2025.
In this episode of the Content Marketing Podcast:
- Why your worldview shapes your content and results.
- How Aaron’s personal journey reshaped his approach to content.
- The power of having strong convictions and fewer conflicting inputs.
- Why content philosophy is essential for clarity and impact in 2025.
- Practical steps to kickstart your content strategy with tools like Opus Clip.
- How to turn your ideas into 30 days of content in 30 minutes.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand, and leave a 5-star review to help others discover the show.
🎁 Download the 30 Days in 30 Minutes Content Creation System for free at: https://contentonly.au - create 30+ days of original on-brand video and written content every month.
contentcreation #contentmarketing #contentstrategy
I'm taking a break from podcasting to recharge after a challenging 12 months of supporting my wife's cancer treatment and healing journey. I share the announcement and what's next for the show.
SHAMELESS PITCH
Let Aaron and Content Only create all your video and written content in 30-60 minutes a month. Book a Google Meet with Aaron to see if it's a fit at this link: https://calendly.com/contentonly/30in3
In this episode of the Content Marketing Podcast:
- A quick update on the last 12 months and why I'm taking a break from podcasting.
- When the podcast will return.
- 3 tips to action and get your content on steroids to finish 2024 with a bang!
- The "content mindset" for long-term success.
Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show
Content creation & strategy truths! Brandi asked Aaron hard-hitting content marketing questions stress-testing the 30 days in the 90-minute content creation system on her Revenue Rehab show. Listen to Aaron's responses.
In this episode of the Content Marketing Podcast:
- Does creating high volumes of content become not impactful, meaningful or authentic?
- Why even create content in the first place?
- Chasing the algorithm and search terms vs being real and authentic.
- Are there messaging frameworks for social media content?
- What's the one thing to do next with content creation?
Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au
Listen to my full conversation with Brandi on the Revenue Rehab podcast: https://www.youtube.com/watch?v=nE2PzjSJclc
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
How did Aaron get on 40+ podcasts in the first 8 months of 2024? Aaron shares the strategy plus how to use podcasting to get clients. Podcast guest episodes now attract 40% of new clients to Content Only.
In this episode of the Content Marketing Podcast:
- How Aaron got on 40+ podcasts in the first 8 months of 2024.
- How podcast appearances can add new clients to your business.
- The old school strategy Vs Podmatch.
Join Podmatch: https://www.joinpodmatch.com/contentonly - 3 things you need in place for hosts to want you on their podcast.
- Repurposing podcast appearances into social media content.
- Why podcast guest episodes are the ultimate leveraged content creation strategy.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au
How did I get on Grant Cardone TV? What have I learned running a content agency and creating 1000's of videos for niche clients? My podcast journey and would I do it again? All these questions are answered in my guest interview with Roy Coughlan on the Speaking Podcast.
Follow Roy's podcasts here: https://bio.link/podcaster
In this episode of the Content Marketing Podcast:
- How Aaron Witnish started his Marketing Journey
- Why I stopped following other marketers
- How I got to be on Grant Cardone TV
- My own podcasting journey and lessons
- Why not all views are created equally
- Paying attention to your Marketing to make it work
- Client content success stories
- Reposting your content
- How income can disappear overnight
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au
Stop listening and post a damn video! This episode is on the back of listeners sending their love - but taking no action with the content strategies, frameworks and ideas in this show. It's time to hit record and post!
Take a test drive and get 7 days free video content: https://calendly.com/contentonly/testdrive
In this episode of the Content Marketing Podcast:
- Aaron's rant to listeners who aren't posting content yet.
- A framework to post your next video on social media.
- Exposing the fear and vulnerability of showing up on camera.
- How to get your videos in front of target clients on any budget.
- The importance of marketing and doing what is required to grow a business
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Download the 30 days in 90 minutes content creation system and put your business content strategy on steroids: https://contentonly.au/
Today, Aidan Sowa shares the power of PR to achieve local dominance through strategic media placements and innovative marketing.
Aidan delivers proven tactics for securing media features and building a powerful personal brand that drives business growth and recognition.
IN THIS EPISODE:
- Aidan's journey into the PR world.
- The common challenges entrepreneurs face in getting media attention.
- Examples of media placements changing a brand & business.
- Strategies to achieve local dominance through media placements.
- The best time to use PR marketing and how often.
- Writing viral stories to get on media sites like FOX, NBC & Forbes?
- Measuring the impact of media placements and PR.
AND MUCH MORE
If you enjoyed this episode follow the podcast to get all new episodes on-demand.
Get in touch with Aidan:
On Instagram @theaidansowa
or velvetvoicepr.com
Social media:
https://www.instagram.com/theaidansowa/
https://twitter.com/AidanCSowa
https://www.linkedin.com/in/aidansowa
FREE DOWNLOADS
Download the 30 days in 90 minutes content creation system for free at https://contentonly.au/
Email marketing expert Josh Kropkof gives away his email marketing secrets, including the controversial tip to "send more emails" - but with a twist.
In this episode, you'll discover:
EMAIL MINDSET: Treating email as a relationship-building channel.
PERSONALISATION TIPS: Why ad-like emails are no longer effective and how to personalise emails with unique content.
EMAIL PRO TIPS: Email marketing hacks, including getting emails into the primary inbox and 2X-3X-ing open rates.
EMAIL COPYWRITING TIPS: Direct response copywriting tips to drive email sales with irresistible offers.
HOW TO START: Steps for business owners to start email marketing from scratch.
AND MUCH MORE!
You don't want to miss this one - Josh generously gave away the farm.
emailmarketing #emailmarketingtips
Get in touch with Josh:
email123.club (newsletter)
TheEmailAgency.com (website)
emailprofitscheatsheet.com (free resource)
https://www.linkedin.com/in/josh-kropkof/
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/
Emanuel Rose & Aaron explore how AI is "reshaping" content marketing and what it means for your business paired with practical examples of how AI gets used in Aaron's content agency to enhance output.
In this episode, you'll discover:
-
Efficiency Revolution: How AI streamlines digital marketing operations, enhancing both speed and quality.
-
AI as a Team Member: Insights into training AI like an employee to maximise its potential in advertising and copywriting.
-
Practical AI Applications: Real-world applications of AI that are changing the game for marketers and agency owners.
-
Prompt Engineering: Tips on how to effectively communicate with AI to produce desired outcomes.
Future of Marketing: Predictions on how AI will continue to evolve and impact marketing strategies.
Follow the "Marketing In The Age of AI" Podcast on your favourite platform:
- YouTube
- Spotify
- Apple
Follow Emanuel on LinkedIn: Emanuel Rose
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/
The psychology of content! This episode discusses the mindset of your target customers when they consume different content formats and why they use select social media platforms. Understanding this psychology helps formulate a content strategy to achieve your business goals.
In this episode of the Content Marketing Podcast:
- A practical example of how the episode opening attracts and repels listeners.
- The difference between podcast content, YouTube videos, social feeds and which formats to consider.
- When to go all in on AI and synthetic content versus when humanised content is a better approach.
- The magic of authenticity and attracting a tribe of aligned clients to a business.
- How content can lift all other marketing performance by building trust.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/
Dave Polykoff invited Aaron onto The Brand Science Podcast to nerd out on content repurposing strategies, how to get on podcasts, content posting frameworks, the mindset of getting on video to the equipment, AI vs human content - and the list goes on.
Dave kindly allowed Aaron to share their chat on the podcast this week so you can go from feeling overwhelmed about content creation to ready-to-publish content your audience will love.
In this episode:
► How to find 100s of client-attracting topics for your audience.
► Tips and tricks to look and sound your best on camera (and 3 tools you can use).
► How being a guest on someone else’s podcast can generate content AND exposure for your personal brand.
► AI's role in content creation and the importance of authenticity in a synthetic content world.
Subscribe to Dave's Brand Science Podcast:
Apple: https://podcasts.apple.com/us/podcast/brand-science/id1739150806
Spotify: https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
Download the 30 days in 90 minutes content creation system for free at: https://contentonly.au/
If this episode of the Content Marketing Podcast added value, subscribe and share it with someone else.
The content strategy for local small businesses with fixed service areas differs from other businesses. To reach target customers in the community use the 4 steps outlined in today's content strategy.
In this episode of the Content Marketing Podcast:
- The "callout" strategy to appeal to customers in your small businesses' local service area.
- Using local hashtags instead of global hashtags to infiltrate the community newsfeed.
- The power of putting the local business owner and employees in the content to build human connection and stand out quickly in the community.
- How boosting content to the suburb(s)/postcode(s) you service can create a local celebrity impact and generate referrals.
- The one reason local small businesses have a content strategy advantage over broader service providers.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/
AI expert Konrad Sanders exposes the impact of AI on content marketing, including AI's strengths and limitations, whilst predicting AI models for specific industries in the future and creating AI team members.
In this "AI" episode of the Content Marketing Podcast:
- Konrad's AI journey from 2018 to 2024.
- ChatGPT's influence on content marketing and business since its inception.
- How AI will change the marketing industry and tips to adapt early.
- How companies can AI future-proof without getting left behind.
- Konrad's systems for training and building AI team members.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Konrad's PDF "AI SEARCH REVOLUTION" Gift:
https://www.creative-copywriter.net/wp-content/uploads/2024/05/GENERATIVE-AI-SEARCH-A-NEW-DAWN-FOR-SEO-CONTENT-2.pdf
Get in touch with Konrad Sanders's:
Twitter (@KonradSanders)
LinkedIn (Konrad Sanders)
Konrad's services: https://www.creative-copywriter.net/contact-us-now
Email: info@creative-copywriter.net
FREE MARKETING GIFTS
Download the 30 days in 90 minutes content creation system here: https://contentonly.au/
Email Aaron Witnish: aaron@contentonly.au
Marketing veteran Neil Wilkins predicts the future of marketing and reveals his blueprint to stay ahead of the competition at all times. Neil generously gives away the "personalisation strategy" keeping him at the top of the marketing game for over 3 decades.
In this episode of the Content Marketing Podcast:
- The future of marketing and what you MUST know to compete beyond 2024.
- Tips to up-skill quickly and adapt to new marketing models before the competition.
- Why "customer wellbeing" is the trend to pay attention to right now.
- How Neil built a successful marketing podcast with 437+ episodes in the bank since COVID.
- AI, sustainable marketing and what these two movements mean for business owners and content creators.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Get in touch with Neil Wilkins here:
http://neilwilkins.online (website)
https://podcasters.spotify.com/pod/show/neilwilkins (podcast)
https://www.linkedin.com/in/neilwilkinsx/ (LinkedIn)
FREE MARKETING GIFTS
Download the 30 days in 90 minutes content creation system here: https://contentonly.au/
Email Aaron Witnish: aaron@contentonly.au
Today, the importance of re-posting old content for new audiences and followers to compound its value without relying solely on new content. Aaron also discusses content quality over quantity, and identifying the content to create for your target audience.
RESOURCES MENTIONED
Download the 30 days in 90 minutes content creation system here: https://contentonly.au/
In this episode of the Content Marketing Podcast:
- Re-posting older content for newer followers to maximise the lifetime value of your content creation efforts.
- Tips to create the right content for your target audience moving forward.
- Alex Hormozi posted 35,000 pieces of content and I recap some of Alex's lessons.
- Getting into a content creation rhythm that will set you up for future compounding growth.
- How to get niche content ideas in 20 seconds or less.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Today expert guest Stephen Whiting (CEO of Street Text) shares the marketing and advertising secrets that have generated 5 million+ leads for his clients since 2012.
In this episode of the Content Marketing Podcast:
- Using ads to generate predictable revenue and the need for businesses to have a strong social media presence to build trust and certainty with potential leads.
- The use of AI in creating effective marketing strategies and the importance of testing different approaches to find what works best.
- Ad bundles, where multiple ads are scheduled to run in a sequence to be more cost-effective and efficient.
- Re-marketing with targeted ads to people who have already shown interest in your products or services.
AND much more.
Get in touch with Stephen Whiting:
Email: stephen@streettext.com
Facebook: https://www.facebook.com/swhitings
LinkedIn: https://www.linkedin.com/in/stwhiting/
Street Text: https://streettext.com/
FREEBIE: Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Neil Wilkins invited Aaron Witnish as a guest on his renowned podcast and extracted everything you need to know about our agency's content strategy, mindset and view of the future, as well as adding Neil's value to the topics. Neil generously allowed us to share the conversation here.
Follow The Neil Wilkins Podcast here: https://www.youtube.com/channel/UC7zgDi1JFPWbSKcX0Odl4kA
RESOURCES MENTIONED
Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/
In this episode of the Content Marketing Podcast:
- What responsibility do content markets have on social media and how important are quality and quantity?
- The 30 days in 90 minutes content creation system gets broken down into the bootstrapping version up to the premium end.
- Where to get content ideas and how the algorithm treats content and follows your patterns.
- Is there such a thing as a "content mindset" and what role does it play in content creation?
- Is social media even social? Or have marketers ruined it for everyone? Then what does the future of content look like?
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Many business owners spend thousands advertising to cold audiences. But retargeting followers, content engagement, profile interactions, website visitors and your database are where the hot and warm client opportunities reside. Retargeting can be a high-converting and low-budget way to monetise your content marketing strategy.
RESOURCES MENTIONED
Retargeting tutorial (on YouTube): https://www.youtube.com/watch?v=gvIhGVSdxIE
Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/
In this episode of the Content Marketing Podcast:
- The difference between marketing to a cold audience and a warm audience.
- The role content plays in building a growing audience of high-converting client opportunities much further along the buying timeline.
- How and where to set up a retargeting audience and what to include.
- The offer we circulate to our content retargeting audience and why it's different to a cold audience offer.
- An invitation to create content more efficiently to grow your retargeting options.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
What is a zero-click content world? Marketing expert Lorraine Ball reveals this must-know concept for content creators and business owners, including, what "zero-click" means for the future of your content.
Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/
Here are the questions I asked Lorraine Ball in this episode of the Content Marketing Podcast:
What is a zero-click world?
How is zero-click changing content creation and content marketing?
Do you have any tips on how to create content in a zero-click world?
Do you have any predictions for the future of content?
What have you learned from podcasting and any tips for listeners starting a podcast?
Do you have any marketing takeaways you want to leave the audience with?
Get in touch with Lorraine:
Website: www.morethanafewwords.com
Podcast: https://morethanafewwords.com
Amazon Author Page - https://bit.ly/LorraineBallAuthor
YouTube - https://www.youtube.com/@MTFWPodcast
Instagram -https://www.instagram.com/themtfwpodcast/
Facebook - https://www.facebook.com/MTFWpodcast/
LinkedIn - https://www.linkedin.com/in/lorraineball/
Photos: https://lorraineball.com
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Most business owners overlook the role content marketing plays in recruiting and becoming a destination employer with more demand to work at the company than the roles available.
Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/
In this episode of the Content Marketing Podcast:
-
How to use content and video to become a destination employer that attracts top-tier talent without advertising for jobs (saving thousands).
-
The psychology of workers in the marketplace and why showcasing behind-the-scenes, values, projects and the culture attracts talent less interested in the remuneration and driven by the desire to be involved.
-
How content has recruited our last 3 team members and given us free samples of their work without asking.
-
Why content separates you from the thousands of competing job listings on Seek and similar sites, that have to sort through hundreds of applicants only to repeat the cycle when the role doesn't work out.
-
A simple system to start creating content that showcases your employment brand on social media and why narrow sectors have an advantage.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Small business owners often get prescribed marketing solutions from agencies that are not fit for their stage of business. This conversation addresses the problem and offers tools to make informed decisions to outsource your marketing.
Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/
In this episode of the Content Marketing Podcast:
-
A framework to identify the correct marketing strategy to explore, so you can eliminate several other options.
-
Why education is important before investing in marketing, don't go in blindly.
-
The problem with speaking to a salesperson and how to get expert third advice to make an informed decision.
-
The way our agency increases transparency is by giving away the marketing strategy for free.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Does your business need a website? This conversation for small business owners centres around a website transformation journey from 7 pages to a single landing page for Aaron's agency Content Only, find out what happened in today's episode.
Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/
In this episode of the Content Marketing Podcast:
-
How an agency owner changed their entire business overriding their website with a landing page.
-
How to set up a website or landing page to generate leads.
-
A simple change to your profile headlines and bio to drive more traffic to your business website.
-
Aaron's landing page template that you can tweak for your business's offer: https://my.leadpages.com/shared/X3TvSNoiJZEms7xZxENNeL/xTPMkBvwWjGCr8xaWxueob
-
How to create a hook to generate more traffic and leads to your business's website.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this was helpful so more people can discover the show.
How do you master the constant changes to the social media content landscape, algorithm and platform updates? There's a recurring secret found in the YouTube CEO's 2024 open letter.
Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/
In this episode of the Content Marketing Podcast:
-
The 1 tip to stay ahead of the masses when a social media platform changes the
-
Why the YouTube CEO's recent letter holds the secret to content creation in 2024.
-
How YouTube will treat AI and synthetic content moving forward (it's encouraging).
-
1 pivot to your content scheduling that can change the way viewers treat your new posts.
-
2-steps you can apply to any video on YouTube to get discovered in the right searches and recommendations.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5 star review if this was helpful so more people can discover the show.
Unlock the power of your smartphone and create short-form video content with a simple trio of tools—a smartphone, wifi, and a social media account, bypassing editors, agencies and complex software.
Download a free copy of the 30 Days In 90 Minutes Content Creation System here: https://contentonly.au/
In this episode of the content marketing podcast:
-
Leveraging the 'people also asked' section on Google for fresh, trending topics that solve your target audience's biggest problems.
-
How to create niche video content using Meta's own editing and caption tools for free.
-
How to structure your content for maximum impact from the opening hook to the CTA.
-
The simple strategy to time your posts perfectly, using niche hashtags, and creating an engaged community.
-
Tips and tricks to ensure your content finds its way to your target audience.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5 star review if this was helpful so more people can discover the show.
Will ChatGPT Kill Content Marketing? Uncover the truth behind the AI content creation revolution as we address the swirling rumours that ChatGPT could be the downfall of content marketing.
Free Download: The 30 Days In 90 Minutes Content Creation System: https://contentonly.au/
On this episode of the Content Marketing Podcast:
This episode stress-tests AI efficiency versus the algorithm's preference for content that retains the end user... does AI content become repetitive, vanilla and duplicated with lazy human input?
We hit on the potential risks and rewards that come with integrating ChatGPT into your social media strategies.
Listen for an engaging discussion on maintaining brand authenticity amidst the rise of AI-generated posts, including how to find that sweet spot in content frequency coupled with quality.
Is the emerging movement towards AI content verification here already?
Tips for using AI and ChatGPT as a hybrid tool rather than as a replacement to ensure your content stands out in the buffet of social media without fatiguing your audience's attention.
Make sure you follow or subscribe to the show to catch each new episode on-demand.
The One URL Rule can turbocharge organic traffic and lead generation from your content marketing strategy.
Download The 30 Days In 90 Minutes Content Creation System Free Here: https://contentonly.au/
Here's what you'll learn on today's episode of the Content Marketing Podcast:
The power of funnelling all your organic traffic to one landing page that collects 24/7 leads for your business.
The simplicity a single call to action brings to a business or brand.
How building content assets such as podcast guest appearances can drive qualified traffic for many years into the future.
The steps to create your hook, ONE URL and capitalise on this content strategy in 2024.
AND MUCH MORE
Don't forget to subscribe and follow the show to catch all the future episodes of the content marketing podcast on-demand.
I've discovered a new strategy that has booked me onto 9 podcasts in the first two weeks of January and I want to share it with you.
Download the 30 Days In 90 Minutes Content Creation System for free: http://contentonly.au/
Here's what gets covered in this Content Marketing Podcast episode:
-
The tool that connects you straight to podcast hosts with your target content audience.
-
The steps and foundations you need to become an attractive podcast guest in 2024.
-
How to write a guest profile that helps position your expertise to add value to established podcasts.
-
The message template I customise and send to podcast hosts, here's a copy:
Example: Hi _! How are you? Happy new year :) ... I'd love to find out if a conversation around creating 30 days content in just 90 minutes a month is a valuable topic to support your audience to up-level their digital content marketing strategy in 2024? Are you open to exploring if recording an episode together could be a fit? I'll happily share the conversation with my own audience as well. Cheers, Aaron (Az)
- Why being a guest on podcasts is one of the most leveraged content marketing strategies available in 2024.
And lots more.
**Keep the conversation going or connect!
Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish**
Contact Aaron Witnish here:@aaronwitnish on socials
Email: aaron@contentonly.au
Discover the simple process any business owner, creator or brand can follow to create their own content marketing strategy for 2024 without an expert support.
Download the 30 Days In 90 Minutes Content Creation System for free: http://contentonly.au/
Here's what gets covered in this Content Marketing Podcast episode:
-
The one word that you can leverage to design a custom content marketing strategy on any social media platform in 2024.
-
Revisiting your primary content marketing platform.
-
The shortcut to content marketing success without needing an agency or expert to advise you.
-
What you need to identify in your content marketing strategy to make it a success.
-
A blueprint you can use anywhere anytime to workout the best content strategy for your stage of business.
And lots more.
**Keep the conversation going or connect!
Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish**
Contact Aaron Witnish here:@aaronwitnish on socials
Email: aaron@contentonly.au
Learn how to leverage global events, breaking headlines and trending news to create content that gets fast traction and engagement.
Download the 30 Days In 90 Minutes Content Creation System for free: http://contentonly.au/
Here's what gets covered in this Content Marketing Podcast episode:
-
A 24/7 tool to leverage breaking stories to create content that can get fast traction.
-
Where to find trending content ideas and getting alerts.
-
The downside of content going viral and the best time for content to go viral.
-
How to use collaboration to create even faster traction on social media.
-
How to balance relevancy content with a stable leveraged content creation system.
-
A simple tip for creating content on the fly using the Instagram stories caption feature.
And lots more.
**Keep the conversation going or connect!
Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish**
Contact Aaron Witnish here:@aaronwitnish on socials
Email: aaron@contentonly.au
Your Linkedin profile is the first impression on the platform and it sits above every content post in the feed. Today Karen Tisdell shares over a decade of Linkedin expertise to help you generate new leads and opportunities by maximising the profile setup.
Reach out to Karen Tisdell here: https://www.linkedin.com/in/karentisdell/
Reach out to Aaron Witnish here: https://www.linkedin.com/in/aaron-witnish-1797193b/
Here's what gets covered in this Content Marketing Podcast episode:
-
How to turn your Linkedin profile into a 24/7 business generating asset.
-
Karen's top 3 recommendations to instantly transform your Linkedin profile's performance.
-
The big mistakes Linkedin users make in their headline, title, summary/about, experience and featured content sections.
-
Where to add a sales call to action in your Linkedin profile to generate new leads and business enquiries.
-
The role content marketing plays in joining the top 1% of Linkedin profiles in 2024.
And lots more.
**Keep the conversation going or connect!
Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish**
Contact Aaron Witnish here:@aaronwitnish on socials
Email: aaron@contentonly.au
Moving forward the Content Marketing Podcast will be less frequent and feature mostly expert guests... I will continue to podcast weekly over at "Build Your Personal Brand".
Follow the new podcast via your favourite platform here: https://linktr.ee/buildyourpersonalbrand
Contact Aaron Witnish here:@aaronwitnish on socials
Email: aaron@contentonly.au
Content creation is 5X's easier when you have frameworks to follow. Today you'll discover the 5 pillars to create engaging content your audience loves.
Join the Free Facebook Group: https://www.facebook.com/groups/contentmarketingforpersonalbrands
Here's what gets covered in this Content Marketing Podcast episode:
-
The "freestyle" strategy that makes content creation flow.
-
Content creation pillars to follow and become the most approachable brand/business in your industry.
-
How to balance offers and content to monetise faster.
-
Using human and localisation content to connect with the audience.
-
A system to get happy clients to create content for you.
And lots more.
**Keep the conversation going or connect!
Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish**
Contact Aaron Witnish here:@aaronwitnish on socials
Email: aaron@contentonly.au
Over the last 12 months I've made 5 costly content marketing mistakes and today I'm calling myself out, so you don't have to make these mistakes too.
Join the Free Facebook Group: https://www.facebook.com/groups/contentmarketingforpersonalbrands
Here's what gets covered in this Content Marketing Podcast episode:
-
The lack of humanisation in my short-form content creation disconnects the audience.
-
Not collaborating with other established creators and how to do it using Linkedin.
-
Focusing on too many platforms has been a mistake and how I'm pivoting.
-
Why offering paid support to solve problems helps the audience.
-
How to use CTAs to increase engagement, followers and content performance.
And lots more.
**Keep the conversation going or connect!
Have a question or want your content "done for you" message Aaron on Facebook: https://www.facebook.com/a.witnish**
Contact Aaron Witnish here:@aaronwitnish on socials
Email: aaron@contentonly.au
Sean Soole started his first business at 13 and has gone on to build several self-managing companies including a monster with 40+ employees approaching 8-figures in revenue. Today Sean's building a thriving personal brand online and I'm going to pick his brain so you can condense 35 years of business knowledge into an hour.
Sean's Free Offer Book a $100,000 Extract Call With Sean: https://seansoole.com/contact/
Here's what gets covered in this Content Marketing Podcast episode:
-
How to build a "freedom business" that self-manages without you there.
-
The biggest mistakes a 35+ entrepreneur has made and how to avoid "tripping over the same logs".
-
Sean's mindset towards content creation and building a personal brand online.
-
Tips to scale your business to a deliberate financial target that services the lifestyle you want.
-
How to "invest" as a business owner and build assets for the future.
And lots more.
Keep the conversation going or connect!
Follow Sean:
Socials: @SeanSoole
Website: https://seansoole.com/
Contact Aaron Witnish here:@aaronwitnish on socials
Email: aaron@contentonly.au
Download Aaron's 30 Days In 30 Minutes Content Creation System: http://contentonly.au
Want more qualified leads? Just tell Facebook the location and age range of your target clients and let "open targeting" generate new leads from a cold audience.
Got a support question?
Message Aaron on Instagram: https://www.instagram.com/aaronwitnish/
Here's what gets covered in this Content Marketing Podcast episode:1. How to leverage Facebook's "open targeting" capabilities to generate more leads.
-
Why open targeting works and how our agency got multiple consultation leads for a niche client in a small coastal city.
-
How to write ad copy and offers that convert modelling success.
-
How to test open targeting and generate leads from cold audiences.
-
Understanding Facebook's AI and how it works in your business's favour.
And lots more.
Keep the conversation going or connect!
Contact Aaron Witnish here:
@aaronwitnish on socials
Email: aaron@contentonly.au
Download our 30 Days In 30 Minutes Content Creation System: http://contentonly.au
Today I share 22 Content Marketing Tools used by our marketing agencies.
Use these tools to improve your content creation efficiency, quality, performance and accuracy.
Message Aaron on Instagram about "starting a podcast" or episode-related questions: https://www.instagram.com/aaronwitnish/
Here are the 22 Content Marketing Tools covered in today's Podcast episode:
Content Copywriting Tools
Evernote, Grammarly, ChatGPT
Content Visual Design Tools
Canva, Pixlr, Camtasia, Jing (TechSmith Capture), Loom
Content Scheduling Tools
Meta Planner, Hero Post
Content Tracking Tools
Agency Analytics
Content Storage
Google Drive
AI Content Tools
REV, ChatGPT, Opus Clip
Podcasting Tools
BuzzSprout, Rode Microphone
Content Research Tools
Google Trends, Google Keyword Planner, VIDIQ, Search bar, Best Hashtags
Communication
Voxer
Keep the conversation going or connect!
Contact Aaron Witnish here:
@aaronwitnish on socials
Email: aaron@contentonly.au
Download our 30 Days In 30 Minutes Content Creation System: http://contentonly.au
Today we have Matt Davies and Scott Cliffe from Defence Electrical sharing their inspiring multi-million dollar business turnaround story and recent venture into creating content as personal brands.
Contact Mathew Davies: https://www.linkedin.com/in/mathew--davies/
Contact Scott Cliffe: https://www.linkedin.com/in/businesscoachseq/
Contact Aaron Witnish: https://www.linkedin.com/in/aaron-witnish-1797193b/
Here's what gets covered in this Content Marketing Podcast episode:
-
How Matt and Scott started their business and scaled to a team of 50 employees.
-
The events that brought it all crashing down and sent the company into administration.
-
The bounce back to rebuild to a team of 60 on the other side.
-
Their business lessons and advice from going through the ups and downs.
-
How Matt and Scott are using AI and content to add value in their sector and help other people.
And lots more.
Keep the conversation going or connect!
Contact Aaron Witnish here:
@aaronwitnish on socials
Email: aaron@contentonly.au
Download our 30 Days In 30 Minutes Content Creation System: http://contentonly.au
Your Linkedin content strategy has several variables that need unpacking before posting to the platform. In the next 17 minutes, you will become a Linkedin expert.
Want to discuss Aaron's agency's done-for-you Linkedin solutions?
Message Aaron on Instagram: https://www.instagram.com/aaronwitnish/
Here's what gets covered in this Content Marketing Podcast episode:
-
How to join the top 1% of Linkedin content producers in less than 30 days.
-
How to identify your target audience on Linkedin and build a network.
-
The difference between company and personal profile Linkedin content.
-
Our simple Linkedin content strategy framework to dominate your local industry.
-
How to use Linkedin content to achieve your business or personal goals.
And lots more.
Keep the conversation going or connect!
Contact Aaron Witnish here:
@aaronwitnish on socials
Email: aaron@contentonly.au
Download our 30 Days In 30 Minutes Content Creation System: http://contentonly.au
YouTube is different to most other social platforms because of the intent using the search engine is different, the audience wants to consume deliberate content.
This episode unpacks how to optimise and upload videos to reach your target audience on YouTube.
Want to discuss Aaron's agency's done-for-you content solutions?
Message Aaron on Instagram: https://www.instagram.com/aaronwitnish/
Here's what gets covered in this Content Marketing Podcast episode:
-
Why uploading videos to YouTube is different to other social media platforms?
-
How to find video ideas that can rank highly in your niche.
-
Reverse engineering high-ranking videos to "out-optimise" their content.
-
The steps to following creating titles, descriptions and tags for YouTube videos.
-
How to use YouTube shorts and long-form for the ultimate 1-2 channel growth strategy.
And lots more.
Keep the conversation going or connect!
Contact Aaron Witnish here:
@aaronwitnish on socials
Email: aaron@contentonly.au
Download our 30 Days In 30 Minutes Content Creation System: http://contentonly.au
Content creation can be a block for business owners, but with the knowledge, strategy and systems - a team can do it for you.
Show resource:
Opus Clip Tutorial: https://www.youtube.com/watch?v=QoD9FeGrJL0&t=1s
Here's what gets covered in this Content Marketing Podcast episode:
-
The blocks that stop business owners from creating consistent content.
-
The competition and how content can future-proof your business over 1-5 years.
3. The 80/20 rule to create content for the right audience on the most engaging platform.
-
A 1-2 combo to use humans and AI together and get 80% more original content creation output.
-
Understanding the two "content assets" you can use to increase the digital value of your business
And lots more.
Keep the conversation going or connect!Want to discuss Aaron's agency's done-for-you content solutions? Aaron on Instagram: https://www.instagram.com/aaronwitnish/
Contact Aaron Witnish here:
@aaronwitnish on socials
Email: aaron@contentonly.au
Download our 30 Days In 30 Minutes Content Creation System: http://contentonly.au
This AI video repurposing technology is a game-changer and turns your longer videos (just like this podcast) into shorts and reels for social media in minutes.
Resources:
Tutorial: https://www.youtube.com/watch?v=QoD9FeGrJL0
Opus Clip: https://www.opus.pro/
Here's what gets covered in this Content Marketing Podcast episode:
-
How this free AI repurposing tool can save 80% of time creating short-form content.
-
The limitations of AI content strategies and tips to maintain quality control.
-
How to get new 3-10 shorts or reels for social media in 10-20 minutes from your existing content library.
-
How this tool will enhance our Content Agency's output and value to clients.
-
What you can do to leverage this AI technology and fast track the growth of your brand, business and future.
And lots more.
Keep the conversation going or connect!
Want Aaron's free content marketing systems? Message A or B to Aaron on Instagram: https://www.instagram.com/aaronwitnish/
A - 30 Days In 30 Minutes Content Creation System
B - Start A Podcast Guide
Contact Aaron Witnish here:
@aaronwitnish on socials
Email: aaron@contentonly.au
Download our 30 Days In 30 Minutes Content Creation System: http://contentonly.au/
Telling stories is a powerful strategy to create engaging content. It also helps show a human and relatable side to your brand. Add stories from the day-to-day happenings in your life and business to your content strategy.
Want Aaron's free content marketing systems? Message A or B to Aaron on Instagram: https://www.instagram.com/aaronwitnish/
A - 30 Days In 30 Minutes Content Creation System
B - Start A Podcast Guide
Here's what gets covered in this Content Marketing Podcast episode:
-
Why telling stories is one of the highest-performing content strategies.
-
How to capture stories and save them for future content.
3. Using emotion to show your human side and create an approachable brand.
-
How telling stories co-exists with the overall content marketing plan.
-
An example story that I told on social media this week.
And lots more.
Keep the conversation going or connect!
Contact Aaron Witnish here:
@aaronwitnish on socials
Email: aaron@contentonly.au
Download our 30 Days In 30 Minutes Content Creation System: http://contentonly.au
Generating daily inbound leads makes scaling your business's client base much easier. In this episode, I walk through exactly what I do at Content Only to get new leads contacting the agency Monday to Sunday, 24/7 asking to solve their content creation problems.
Here's what gets covered in this Content Marketing Podcast episode:
-
How content marketing co-exists perfectly with advertising and sales.
-
How your lead magnet is the perfect content tool to generate qualified leads 24/7.
-
The messenger ad strategy I use at Content Only to generate daily inbound leads for $10.38 each.
-
The 4-step framework I use to write high-converting ad copy and attract the highest calibre of leads.
-
How content supports closing high-ticket sales with less resistance or price sensitivity.
-
Tips to scale lead generation in line with client acquisition goals.
And lots more.
Keep the conversation going or connect!
Contact Aaron Witnish here:
@aaronwitnish on socials
Email: aaron@contentonly.au
Download our 30 Days In 30 Minutes Content Creation System for free at http://contentonly.au/
Today we'll walk through the system our agency (Content Only) uses to create 30 Days of Content in 30-90 Minutes for our clients... you can take the system and implement it and take all the time, energy and overwhelm out of content creation.
Resources Mentioned:
Content retargeting tutorial: https://www.youtube.com/watch?v=gvIhGVSdxIE&t=47s
Message Aaron to get a copy of the 30 Days In 30 Minutes Content Creation System Google Doc: https://www.instagram.com/aaronwitnish/
Here's what gets covered in this Content Marketing Podcast episode:
-
The 5-Step Content System overview (Research, Record, Repurpose, Optimise and Monetise)
-
How to outsource content creation steps 1,3,4 & 5.
-
The tools, including AI you can use to speed up content creation.
-
2 steps to monetise your 30 days of content using a lead magnet and retargeting.
-
How to boost content engagement and performance by reaching the right audience.
And lots more.
Keep the conversation going or connect!
Contact Aaron Witnish here:
@aaronwitnish on socials
Email: aaron@contentonly.au
Download our 30 Days In 30 Minutes Content Creation System for free at http://contentonly.au/
Today we'll unpack the steps to get leads by adding a "lead magnet" to your content marketing strategy.
Resources Mentioned:
Content retargeting tutorial: https://www.youtube.com/watch?v=gvIhGVSdxIE&t=47s
Message Aaron to get a copy of the lead magnet: https://www.instagram.com/aaronwitnish/
A "lead magnet" starts monetising the content marketing process.
Here's what gets covered in this Content Marketing Podcast episode:
-
What is a lead magnet?
-
How to use a lead magnet to attract leads and add value to future clients.
-
The fastest way to create a lead magnet and add it to your content marketing strategy.
4. How to get organic leads using the "PS Strategy" at the bottom of your content posts.
- The steps to open up conversations with leads, get referrals and progress leads to clients.
Keep the conversation going or connect!
Contact Aaron Witnish here:
@aaronwitnish on socials
Email: aaron@contentonly.au
Download our 30 Days In 30 Minutes Content Creation System for free at http://contentonly.au/
How do you get content to the right audience at the right time?
This episode will walk you through strategies to optimise your content marketing performance.
Everything from hashtags to posting times gets covered.
In this episode, you might want to take notes to get an edge next time you post content.
Here's what gets covered in this Content Marketing Podcast episode:
-
Why the quality of your content's reach matters most.
-
Which hashtags to use and how many on each content platform?
-
The best posting times to get more eyeballs on your videos and posts.
-
Using "CTA's" to help your content get more engagement.
-
How to bring it all together and get each content post to perform better.
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
@aaronwitnish on socials
Download our 30 Days In 30 Minutes Content Creation System for free at http://contentonly.au/
Starting a podcast has pros and cons, so when should you start one?
The downside is the time, coming up with ideas, recording and following through when 90% don't get past episode 3.
The upside of starting a podcast is boosting your brand, developing your craft, and creating a format that can repurpose all other forms of content for social media.
In this episode, Aaron Witnish discusses everything learned 25 episodes into this podcast.
Here's what gets covered in this Content Marketing Podcast episode:
-
What are the pros and cons of starting a podcast?
-
How to use podcasting as your primary content marketing strategy and a system to repurpose episodes across social media.
-
The basic tools to start a podcast.
-
Aaron's podcasting journey and what to expect.
-
The mindset required to build a podcast that joins the top 1% of episode producers.
Podcasting tools Aaron uses:
Camtasia (editing and extracting video/audio): https://www.techsmith.com/video-editor.html
Buzzsprout (podcast hosting and distribution platform): https://buzzsprout.com/
Audio-Technica (sound monitoring headphones): https://www.amazon.com.au/dp/B00HVLUR18?psc=1&ref=ppx_yo2ov_dt_b_product_details
Rode USB Microphone (for sound quality): https://www.amazon.com.au/dp/B00KQPGRRE?psc=1&ref=ppx_yo2ov_dt_b_product_details
Canva (for podcast branding templates): https://canva.com/
Rev (to auto-transcribe episode audio to text): https://www.rev.com/
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
@aaronwitnish on socials
Done For You Content Marketing Services:
Long form content like articles, blog posts, 60 second plus YouTube videos can generate organic traffic for life when they rank highly in search engine results.
Long form content can get strategically created and optimised for searches made by your target audience.
So how do you use long form content in 2023 and beyond?
In this episode, Aaron Witnish walks you through the key insights and strategies you must know about long-form content.
Here's what gets covered in this Content Marketing Podcast episode:
-
What is long form content and how does it deliver recurring traffic?
-
3 tools to find what your target audience is searching for online and get 10-20 long form content ideas.
-
How to capture high volume searches and low competition long form content opportunities.
-
Auditing the top search results to optimise your content's title, description, body and tags.
-
A system for ranking highly for keywords and online searches.
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
@aaronwitnish on socials
Done For You Content Marketing Services:
https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.
Content Only is committed to working with up to 15 personal brands in 2023 using our 30 Days In 30 Minutes Content Creation System.
DONE FOR YOU CONTENT MARKETING
PS > Want to test-drive our "30 Days In 30-Minutes" Content Creation System For Personal Brands.. Send Aaron a message on Instagram & say hi: https://www.instagram.com/aaronwitnish/
Why is short-form content essential to your content marketing success?
The human attention span is shrinking.
Short-form content plays to the algorithms and meets the audience in an engaging format that doesn't ask them to trade too much time.
So how do you use short for content in 2023 and beyond?
In this episode, Aaron Witnish walks you through the key insights and strategies you must know about short-form content.
Here's what gets covered in this Content Marketing Podcast episode:
1 What is short-form content and why is it essential to any social media strategy?
2 A simple formula for creating high-performing short-form content.
3 Why short-form content will rapidly progress your overall marketing skills.
4 A system to batch short-form content into one session every month.
5 The tools and resources you can use to produce short-form content.
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
@aaronwitnish on socials
Done For You Content Marketing Services:
https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.
Content Only is committed to working with up to 15 personal brands in 2023 using our done-for-you "Content Creation System"
DONE FOR YOU CONTENT MARKETING
PS > If you want 7 content posts done for your personal brand every week: Reels, On-Brand Visuals and Copy (putting in just 30-60 minutes a month)... Send me a message on Instagram & say hi: https://www.instagram.com/aaronwitnish/
How do you get clients from your content marketing strategy?
You invest hours creating free value for the audience and marketplace.
Content builds the audience and creates expert positioning and demand for your solutions...
But, how can you pull the trigger (at any time) to get paid?
In this episode, Aaron Witnish walks you through the 5 Strategies to monetise your Content Marketing in 2023 and beyond.
Here's what gets covered in this Content Marketing Podcast episode:
1 The monthly offer strategy.
2 Retargeting your hottest prospects strategy.
(Here's a tutorial to set this audience up: https://www.youtube.com/watch?v=gvIhGVSdxIE)
3 The "PS offer" on hot content topics approach.
4 Unlocking existing prospects and leads from the last 30-90 days.
5 The "engagement" content post strategy to extract audience members with specific problems or challenges that need solving.
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
@aaronwitnish on socials
Done For You Content Marketing Services:
https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.
Content Only is committed to working with up to 15 personal brands in 2023 using our done-for-you "Content Creation System"
DONE FOR YOU CONTENT MARKETING
PS > If you want 7 content posts done for your personal brand every week: Reels, On-Brand Visuals and Copy (putting in just 30-60 minutes a month)... Send me a message on Instagram & say hi: https://www.instagram.com/aaronwitnish/
How do you get clients from your content marketing strategy?
You invest hours creating free value for the audience and marketplace.
Content builds the audience and creates expert positioning and demand for your solutions...
But, how can you pull the trigger (at any time) to get paid?
In this episode, Aaron Witnish walks you through the 5 Strategies to monetise your Content Marketing in 2023 and beyond.
Here's what gets covered in this Content Marketing Podcast episode:
1 The monthly offer strategy.
2 Retargeting your hottest prospects strategy.
(Here's a tutorial to set this audience up: https://www.youtube.com/watch?v=gvIhGVSdxIE)
3 The "PS offer" on hot content topics approach.
4 Unlocking existing prospects and leads from the last 30-90 days.
5 The "engagement" content post strategy to extract audience members with specific problems or challenges that need solving.
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
@aaronwitnish on socials
Done For You Content Marketing Services:
https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.
Content Only is committed to working with up to 15 personal brands in 2023 using our done-for-you "Content Creation System"
THE SYSTEM
We interview you once a month using trending topics and highly searched problems/solutions in your niche to get the conversation flowing.... that's your part done in 60 minutes.
From this process, we extract:
-
12 monthly short-form videos for YouTube, Instagram, TikTok, Facebook and Linkedin.
-
16 monthly written posts for Instagram, Facebook, your Blog and Linkedin.
A total of 7 posts go out each week across your socials at the most active times for your target audience to build authority, educate future clients and grow your brand.
We train you on monetising (getting private clients) from the content strategy to maximise the ROI.
Ready to learn more?
Book a free 1:1 Zoom to map out your personalised content creation strategy: https://calendly.com/thedigitalmarketingagency/contentonlyapplication
Content is the currency of personal brands in the digital age.
Content builds the audience and creates expert positioning and demand for your solutions.
In this episode, Aaron Witnish walks you through the Content Marketing System for any aspiring to build a personal brand, or become a thought leader, coach or advisor.
Here's what gets covered in this Content Marketing Podcast episode:
1 The confronting reality of taking a personal brand online and why it needs to come from a place of service.
2 Tools to get trending and relevant content ideas for your target audience.
3 How to get quick wins with short-form video content on YouTube, Instagram and TikTok.
4 How to create 24 high-quality content posts in 60 minutes a month.
5 The power of finding your voice and doing reps to find a content strategy the audience responds to.
6 The marathon mindset required to build a personal brand from scratch and why 99% of people never will.
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
@aaronwitnish on socials
Done For You Content Marketing Services:
https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.
Content Only is committed to working with up to 15 personal brands in 2023 using our done-for-you "Content Creation System"
THE SYSTEM
We interview you once a month using trending topics and highly searched problems/solutions in your niche to get the conversation flowing.... that's your part done in 60 minutes.
From this process, we extract:
-
12 monthly short-form videos for YouTube, Instagram, TikTok, Facebook and Linkedin.
-
12 monthly written posts for Instagram, Facebook, your Blog and Linkedin.
A total of 6 posts go out each week across your socials at the most active times for your target audience to build authority, educate future clients and grow your brand.
We train you on monetising (getting private clients) from the content strategy to maximise the ROI.
Ready to learn more?
Book a free 1:1 Zoom to map out your personalised content creation strategy: https://calendly.com/thedigitalmarketingagency/contentonlyapplication
Getting on podcasts is the ultimate leveraged content creation strategy.
You get expert positioning to an audience you didn't have to build.
In this episode, Aaron Witnish walks you through a Linkedin strategy to find and build relationships with podcast hosts in your niche.
Here's what gets covered in this Content Marketing Podcast episode:
1 How Aaron Witnish and Jack Murray got on Power Players with Grant Cardone in 2015.
2 How to find niche podcast hosts in seconds using Linkedin.
3 How to build a relationship with podcast hosts using thoughtful engagement.
4 The best way to pitch yourself and get on a future episode.
5 How to leverage the content and get on other shows.
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/**@aaronwitnish on socials
Done For You Content Marketing Services:**
https://contentonly.au/ - content marketing services for thought leaders, personal brands and coaches/consultants.
Content Only is committed to working with up to 15 personal brands in 2023 using our done-for-you "Content Creation System"
THE SYSTEM
We interview you once a month using trending topics and highly searched problems/solutions in your niche to get the conversation flowing.... that's your part done in 60 minutes.
From this process, we extract:
-
12 monthly short-form videos for YouTube, Instagram, TikTok, Facebook and Linkedin.
-
12 monthly written posts for Instagram, Facebook, your Blog and Linkedin.
A total of 6 posts go out each week across your socials at the most active times for your target audience to build authority, educate future clients and grow your brand.
We train you on monetising (getting private clients) from the content strategy to maximise the ROI.
Ready to learn more?
Book a free 1:1 Zoom to map out your personalised content creation strategy: https://calendly.com/thedigitalmarketingagency/contentonlyapplication
Today we bring on an exceptional guest Sam Gordon who has amassed an investment portfolio of 40+ properties by his early 30s and built a successful buyer's agency using Podcast marketing.
Sammy shares his journey from growing up in the Southern Highlands in NSW and starting the property investing game at 19 to amassing wealth and building a Buyer's Agency business with a team of 16.
Here's what gets covered in this Content Marketing Podcast episode:
1 How Sammy's decision to buy a property over a car at 19 changed his life.
2 The mindset to acquire new investment properties without a huge salary.
3 Sammy's podcast content marketing strategy helping build his agency Australian Property Scout, that's on a mission to retire 500 people by 2030.
4 Tips and tricks to "get started" even when others doubt or project BS your way.
5 Commentary on the Australian property market and the road ahead for investors.
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
@aaronwitnish on socials
**Contact Sammy Gordon here:
Podcast: https://australianpropertyscout.com.au/media/ Socials: https://www.instagram.com/samgordonproperty/ Website:** https://australianpropertyscout.com.au/
Content Marketing Agency:
https://contentonly.au/ - content marketing services for tradies.
Or contact Aaron Witnish for private content marketing services for your personal brand... Aaron is working with up to 5 personal brands a year outside of his agencies to fulfil his passion for content creation... it's all done for you! Ready to learn more?
E: aaron@contentonly.au
AI content marketing has risks especially for creators like personal brands, consultants, coaches or advisors.
There are intellectual property considerations, the quality of the data AI is trained on, your audience and future verification possibilities.
In this episode of the Content Marketing Podcast - I dive into the biggest risks I look at with AI content marketing and share ideas to mitigate these risks.
This AI marketing conversation can help weigh up how you is AI marketing and tools like chatgpt for content creation moving forward.
Here's what gets covered in this Content Marketing Podcast episode:
1 What are the AI content marketing risks.
2 How AI content could impact your credibility as a personal brand or advisor.
3 Ideas to mitigate AI content marketing risks.
4 Where to use tools like chatgpt for efficiency and content.
5 The likelihood of future verification between AI and human generated content.
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content marketing services for tradies.
Or contact me for private content marketing services for your personal brand... I work with up to 5 1:1 personal brands a year outside of my agencies to fulfil my passion of content writing content... I do it all for you, but it's via application only.
E: aaron@contentonly.au
Are there content marketing tools to help reach your target audience?
In this episode of the Content Marketing Podcast - I share my 3 go-tos for creating content your audience is searching for online...
These content marketing tools can help generate content ideas in seconds and ensure you cater to qualified traffic.
Here's what gets covered in this Content Marketing Podcast episode:
1 Why the sudden podcast name change?
2 How I use VID IQ to create video niche content (https://vidiq.com/).
3 How to use the Google Keyword Tool to create SEO-rich content (https://ads.google.com/intl/en_au/home/tools/keyword-planner/)
4 A quick search bar trick for instant relevant content ideas.
5 Using best-hashtags for Instagram content optimisation https://best-hashtags.com/
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content marketing for tradies.
Or contact me for private content marketing services for your personal brand... I work with up to 8 1:1 personal brands a year outside of my agencies to fulfil my love of writing content... I do it all for you, but it's via application only.
E: aaron@contentonly.au
Is scarcity showing up somewhere in your business? Maybe it's taking on clients or projects you shouldn't...
Or, appealing to the masses instead of the clients that get results, refer, pay the most and stay?
Or you're just financially stretched without any prospects and it sucks.
This marketing business wealth podcast episode dives into some of Aaron's own experiences past and present with scarcity in business and entrepreneurship.
Then, how standards, boundaries, values and looking to the horizon help shift into abundance.
Here's what gets covered in this Marketing Business Wealth Podcast episode:
1 My "lack of niching" scarcity journey with Content Only.
2 How scarcity kills joy, scalability and profit.
3 Steps to audit your own scarcity experiences in business.
4 How to use the horizon to shift from scarcity to abundance.
5 How to say NO... and create boundaries, standards and flow.
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content marketing for tradies.
This podcast episode is a miracle that it got done after 3 hours of intense frustration trying to cover another topic The Big 3 - Business, Marriage & Parenthood...
But the less is do the reps, especially when it's uncomfortable and you want to quit.
You'll thank yourself when you look to the horizon for the compound effect.
Here's what gets covered in this Marketing Business Wealth Podcast episode:
1 Why the last 3 hours of my life felt incredibly frustrating and like a waste of time.
2 How the experience conflicted with my values.
3 The impact reps and showing up when it gets hard has on your life, business, personal, family and health success.
4 Where can you show up when it's tough and build the muscle required for success?
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content creation and marketing services for premium brands
I made a fatal mistake after 13 years of business experience...
Being too broad and forgetting to niche!
Niching will help your business flow and scale - whilst maximising profitability.
Marketing, sales conversion, client fulfilment, training team, introducing management and producing predictable results - will be 10X's easier!
You'll also get a tonne of new referrals as output quality and client results increase dramatically.
Here's what gets covered in this Marketing Business Wealth Podcast episode:
1 Why failing to niche is the recipe for overwhelm, stress and a complex business.
2 How niching will enhance client results, brand reputation, profitability and referrals.
3 Avoiding the clients you don't wait (high maintenance, low profit and regular churn).
4 How to reverse engineer your niche to the most profitable clients.
5 How to eliminate scarcity despite saying no and turning away business.
Keep the conversation going or connect!
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content creation and marketing services for premium brands
Today the conversation goes behind the scenes of our companies to share some new lessons learned in early 2023.... especially on the hiring front.
Finding talent and hiring is an interesting process and paying for quality is a huge takeaway.
Feel free to share your experience with this!
Here's what gets covered in this Marketing Business Wealth Podcast episode:
1 What Aaron and Paula learned paying 50% more than budgeted for talent.
2 How do we decide how hard to work in the businesses?
3 Getting clear on how the business can serve you and the numbers required.
4 Designing your world and beliefs on how to grow the business and not someone else's conflicting strategy.
Keep the conversation going!
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content creation and marketing services for premium brands
AI Marketing has been trending like wildfire since Chat GPT's release in November.
So what does AI mean for your content marketing strategy in 2023 and beyond?
Today Aaron Witnish shares his view as a content marketing agency owner.
AI marketing and AI content certainly have a place, but what do you need to know to win?
Here's what gets covered:
1 Quality assurance is essential for early AI-generated content right now.
2 Human input into Chat GPT creates the output (creative input wins) and lazy input produces vanilla content.
3 How can you guarantee originality in 2023?
4 Will search algorithms prefer human-generated over AI-generated content?
5 Is human connection more important to the audience, will AI win or is a hybrid scenario most likely?
6 Authentic content will stand out - real photos, real videos and real tone as many brands and businesses take AI content shortcuts.
7 How to monetise AI's adoption into different industries by mastering integration.
8 The limitations and fact-checking requirements for AI marketing and content.
9 Will the "status economy" always leave the door open to bespoke human-generated originality over AI-generated?
Keep the conversation going!
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content creation and marketing services for premium brands
Are you refining a content marketing strategy for 2023?
Today we discuss a two-step content combo that works hand in hand to generate qualified prospects from social media.
Combining lifestyle and education-based content marketing is the perfect balance between sharing values and building audience connection, plus establishing subject matter expertise.
In this episode of the Marketing Business Wealth Podcast Aaron Witnish unpack's these two styles of content marketing and how to leverage both for maximum ROI in 2023.
Here's what is discussed:
-
What is lifestyle-based content marketing and how to utilise it in 2023 to connect with the audience's values?
-
What is education-based marketing and its place in building subject matter expertise?
-
How to balance the two styles of content for maximum ROI.
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content creation and marketing services for premium brands
Last Tuesday, my 6-year-old French Bulldog Henri passed away from epileptic seizures, this Marketing Business Wealth Podcast episode is dedicated to him and what "H" taught me about life and business.
Dogs and animals are unique. We can learn so much from the way they "do life".
Sharing these lessons makes me feel that there are gifts from Henri that keep on giving and make my life better.
Below are 6 business and life lessons Henri taught me:
-
Have unconditional love for yourself.
-
Always find time to play no matter what happens in the business.
-
Stop and smell the roses as you go. Enjoy the business/life journey.
-
Don't judge others or project onto the events and situations arising in the business.
-
Let go of anger and resentment and get back to productive energy (with speed).
-
Go for more walks and slow down (or else you never will).
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content creation services for premium brands
In my mid-20s, I made 3 consecutive investments on my wealth creation journey that wiped out the majority of my portfolio.
Then I amassed credit card debt from treating my business like an ATM and not being prepared for my tax obligations.
My mentors gave me a blueprint I completely ignored.
These investing decisions were built on greed, ego, and significance, bypassing all the fundamentals.
The events led to shame, embarrassment, guilt and other mental side effects.
In the wealth creation conversation on this episode:
1 - A system for investing failure and how to arrogantly lose all your money.
2 - How my failed stock, US property and option investments came about.
3 - The mental and emotional toll of financial failure.
4 - A mentor's advice changed my perspective on my horrible investment decisions and debt.
5 - The road to rebuilding my net/self-worth and how the lessons are shaping my wealth creation and investment journey in 2023.
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content creation services for premium brands
Starting a podcast is the complete content marketing strategy in 2023 (covering all formats when you repurpose each episode).
Podcasting creates a weekly authority platform to deliver niche content to your target audience, and people love podcasts to consume content.
You can repurpose podcast sound bites and clips as reels for Instagram, TikTok and YouTube Shorts.
How to start a podcast tips:
1 - Pick a niche, as going broad will make it hard to rank and attract a recurring audience.
2 - Just get started. Your podcast won't have many followers early on (unless you bring them from another platform), use the early episodes to work on your presenting craft and play the long game.
3 - Record each episode in video format (I use my Mac Air, Rode mic and Camtasia - total rookie), but the video goes on YouTube, the audio to Spotify, Apple, Google, Amazon etc via Buzzsprout, and then we take 60 second (or less) clips for Shorts and reels to repurpose content - and I get text transcribed at Rev.com.
4 - Podcast because you want to, it needs to be fun and a commercial agenda will make it hard to show up long-term as it takes time to get traction.
5 - Collaborate and invite guests on your podcast for a variety of different expertise.
Podcasting tools I use:
Camtasia (editing and extracting video/audio): https://www.techsmith.com/video-editor.html
Buzzsprout (podcast hosting and distribution platform): https://www.buzzsprout.com/?referrer_id=2048655
Audio-Technica (sound monitoring headphones): https://www.amazon.com.au/dp/B00HVLUR18?psc=1&ref=ppx_yo2ov_dt_b_product_details
Rode USB Microphone (for sound quality): https://www.amazon.com.au/dp/B00KQPGRRE?psc=1&ref=ppx_yo2ov_dt_b_product_details
Canva (for podcast branding templates): https://canva.com/
Rev (to auto-transcribe episode audio to text): https://www.rev.com/
If you enjoyed this episode on how to start a podcast in 2023, make sure you follow or subscribe on your favourite listening platform.
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content creation services for premium brands
These marketing strategies are designed to create revenue and start 2023 with a BANG.
Aaron Witnish (Content Only CEO) shares a series of marketing action items to implement between now and mid-January to get an edge over the competition.
Discover the steps to having your best start to a new year.
In the episode of the Marketing Business Wealth Podcast:
1 Content marketing tips to stay visible during the holiday season to be front of mind when prospects seek solutions in early January.
2 Marketing campaigns to retarget your hottest prospects from 2022 with an irresistible offer to build a high-converting pipeline over the break.
RETARGETING TUTORIAL MENTIONED IN THE EPISODE: https://www.youtube.com/watch?v=gvIhGVSdxIE&t=102s
3 How to get an edge over all competitors that take a break or slow down.
4 Asking for referrals from your best clients to get low-hanging revenue before the end of the year.
5 Setting up Joint Ventures in the new year that can refer clients without advertising.
AND much more :) - if you like this episode, follow the show and leave a review.
Another Marketing Business Wealth Podcast episode will be ready soon!
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content creation services for premium brands
Do you have a content creation and brand strategy for 2023?
Aaron Witnish (Content Only CEO) takes you behind the scenes of a live event where he unpacked content creation for a group of business owners.
Discover how to become a destination brand in this session.
In the episode of the Marketing Business Wealth Podcast:
1 The 7 biggest problems business owners experience with their content creation strategy.
2 The 7 solutions for business owners to fix their content creation strategy in 2023.
3 The mindset required to become a "destination brand" in your local industry.
4 A pro tip that makes 95% of the difference between content getting attention or being lost in the feed.
5 The 3-mindset shifts required for long-term success as a content creation brand.
6 A 3-Step Plan to produce and monetise your content creation strategy in 2023.
Make sure you follow and leave a review.
The next Marketing Business Wealth Podcast episode will be ready soon!
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content creation services for premium brands
What are some of the biggest lessons I've learned in 12.5+ years of running a company?
Aaron Witnish (Content Only CEO) will unpack the mistakes and what's worked in over the business journey.
It's time to pivot from the marketing pillar and hit business strategy head-on.
In the episode of the Marketing Business Wealth Podcast:
1 Why expert advice from day one can save time, pain and money in the long run.
2 Financials, legal and compliance - how dialling these in can bring peace of mind.
3 The big mistake businesses make - stopping when they get comfortable or pulling back on what's working.
4 Dealing with stress, pressure and scarcity - whats' your strategy for this?
5 Hiring a team and getting them to perform at elite levels all year round.
6 Getting yourself off "the tools" and repurposing that time into high ROI activities that grow the company.
Make sure you follow and leave a review.
The next Marketing Business Wealth Podcast episode will be ready soon!
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency:
https://contentonly.au/ - content marketing services for premium brands
Should you build a personal brand? Yes or No?
Aaron Witnish (Contentonly.au CEO) will unpack the reality of pursuing this confronting path.
Aaron will share the reasons NOT TO build a personal brand coupled with the rewards of doing it successfully.
What's covered in the episode of the Marketing Business Wealth Podcast:
1 The downside of building a personal brand... the time, money, exposure and timeframe it takes.
2 What's the upside and commercial promise of building a successful brand?
3 A framework to start building a personal brand in your area of expertise.
4 The 10-year mindset required to build a personal brand in the current marketplace.
Make sure you follow and leave a review.
The next Marketing Business Wealth Podcast episode will be ready soon!
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency
https://contentonly.au/ - content marketing services for premium brands
Get ready for a marketing plan to dominate your niche in 2023.
Aaron Witnish (Contentonly.au CEO) will unpack the marketing basics to set up for success heading into a new year.
There's lots of emerging technology such as AI marketing, new platforms and formats, but the fundamentals still remain.
What's covered in the episode of the Marketing Business Wealth Podcast:
1 The 3 digital assets you need to monetise and convert new clients in 2023.
2 A simple formula for creating content and getting it out at the right time and platforms to engage your dream clients.
3 How 2023 is a unique opportunity for business owners prepared to double down on their marketing strategy.
4 Some of the emerging marketing technology and how it impacts your business.
5 The 3-ways to ensure your content marketing is consistent every single week.
6 A simple research play to outperform your competitors in 2023.
7 1 way to put your marketing on steroids without changing the content you create.
Make sure you follow and leave a review.
The next Marketing Business Wealth Podcast episode will be ready soon!
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Content Marketing Agency
https://contentonly.au/ - content marketing services for premium brands
Isn't content marketing overwhelming, daunting and confusing?
What, where, when and how often should you post?
Then there's the fear of judgement, feedback and being exposed.
Contentonly.au CEO Aaron Witnish eliminates all the confusion around content marketing strategies for business owners and personal brands.
In this episode of the Marketing Business Wealth Podcast, here's what you'll uncover.
Content Marketing:
1 What holds people back from launching a consistent content marketing strategy?
2 Why a content marketing presence is essential to converting sales in 2022 & beyond.
3 How content marketing is a digital asset that affects the valuation of your business.
4 A simple blueprint to implement a content marketing plan from scratch.
5 Advanced content marketing strategies to hit all platforms in all formats.
AND MUCH MORE.
Make sure you follow and leave a review.
The next Marketing Business Wealth Podcast episode will be ready soon!
Contact Aaron Witnish here:
https://aaronwitnish.com/https://mpwpodcast.com/ **@aaronwitnish on socials
Content Marketing Agency**https://contentonly.au/ - content marketing services for premium brands.
Is it possible to scale a start-up profitably from day one?
Contentonly.au, Aaron Witnish and his wife Paula Bailey's new marketing agency achieved this feat in 2022 with 4 clients onboard before launching.
In this episode of the Marketing Business Wealth Podcast, Aaron shares the mindset and strategies to scale profit for startups as early as possible.
Here are some of the hot items discussed in this conversation:
1 How to solve bigger problems for more compensation.
2 How to get large, recurring transactions to inject revenue into the business quickly.
3 Getting continuity sales from your existing network prior to launching.
4 The tools and steps to get set up for success from the beginning.
5 Avoid being the technician to scale a startup faster.
6 The planning process to get quick and deliberate wins that accelerate business growth.
Make sure you follow and leave a review.
The next Marketing Business Wealth Podcast episode will be ready soon!
Contact Aaron Witnish here:
https://aaronwitnish.com/https://mpwpodcast.com/@aaronwitnish on socials
Today our very special guest Gary Brown shares his journey to self-made millionaire in his 20s on the Marketing Business Wealth Podcast.
Gary has built Hatcher Advisory from 2 to 33 employees and multi-seven figures in revenue.
An investment property portfolio of 12 properties and counting.
A steel manufacturing company and all from scratch.
Gary shares his lessons, strategies, mindset and advice for other business owners and investors to follow.
Tune in as Aaron picks the brain of an incredible young mind.
Make sure you subscribe or follow the Marketing Business Wealth Podcast to catch all the latest episodes on demand.
Please leave a review if you got value to help expand our audience.
Contact Gary here:
https://hatcher.com.au/ or contact@hatcher.com.au
Linkedin: https://www.linkedin.com/in/gary-brown-80677316a/
Contact Aaron Witnish here:
https://aaronwitnish.com/
https://mpwpodcast.com/
@aaronwitnish on socials
Sean Wroe is an Australian Olympian, dual Commonwealth Games gold medalist and Silver medalist in the 400m relays and individual sprint.
Sean Wroe shares the life and business of a professional athlete and what it takes to make it at the highest level of the sport.
Sean Wroe shares the mindset required to make the Olympics, the training, how to monetise a career along with the challenges and triumphs.
After some soul-searching post-athletics retirement, Sean has made the successful transition to Mortgage Broking business owner with Sakura Finance.
Sean Wroe shares his business journey over the last 5 years and how his athletic peak performance mentality has transitioned into the 24/7 game of business.
Tune in to hear from one of Australia's greatest success stories on the athletics track this century.
Subscribe and leave a review to catch all the new episodes of the Marketing Business Wealth Podcasted with your host Aaron Witnish.
GET IN TOUCH
Head to https://www.aaronwitnish.com/ to contact Aaron Witnish or get access to free Marketing, Business Wealth resources.
Connect with Sean Wroe:
Instagram: https://www.instagram.com/seanwroe/Facebook: https://www.facebook.com/seanwroemortgagebrokerLinkedin: https://au.linkedin.com/in/melbournefinancebroker
Have you ever wondered what to do next when it comes to marketing?
(Or don't want a technical answer with several costs and moving parts).
In today's episode of the Marketing Business Wealth Podcast, we dive into four strategies business owners can deploy to drive more sales without advertising.
Aaron Witnish has kept it simple for any stage of business, from start-up to empire.
These strategies are:
1 The immediate network ask.
2 The best client referral strategy.
3 The joint venture model.
4 The content plan.
If you execute these four marketing strategies consistently, they will open up new client streams without needing a complex technical marketing plan.
Make sure you subscribe and review to access more Marketing Business Wealth Podcast episodes on demand.
If you have any private questions, head to https://aaronwitnish.com/ and get in touch.
Business ownership is not the highlight reels you see online.
Business can take you to dark places, create dangerous habits and cost more than it's worth.
To launch the Marketing Business Wealth Podcast, Aaron Witnish deep dives openly into his demons on the entrepreneurship past.
Binge drinking, debt, sedation and anxiety.
This vulnerable recount of the journey to date is eye-opening and confronting.
Tune in to hear the truth about business ownership.