Asia Pacific - Forrester: Recent Episodes
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Technology leaders across Asia Pacific are under pressure to deliver more than just resilient systems and efficient operations. They are also expected to help their organizations grow, adapt, earn trust, and turn emerging technologies (especially AI) into measurable business value. Forrester’s Technology Awards recognize organizations that demonstrate how technology can become a true business catalyst. […]
In some countries, the debate around technological sovereignty has been framed as a race toward independence. Governments have invested billions in sovereign cloud initiatives, national AI programs, semiconductor manufacturing, and critical infrastructure under the implicit assumption that sovereignty means self-sufficiency. But that assumption is detached from reality.
Many AI efforts stall at experimentation. At Forrester’s AI Forum 2026, technology leaders will learn how to architect context, intent, and skills into an operating model that turns AI activity into measurable business outcomes.
What Is The AI Divide In Data Centers, Semiconductors, And Sovereignty? The AI divide represents a strategic inflection point for global business. Those without these resources will fall behind, not just technologically but competitively. Productivity, customer engagement, and decision-making is widening across industries and geographies, creating systemic issues for companies that fail to invest, such as: […]
The 2025 results of Forrester’s Government Trust Imperative Metric revealed that Australians are growing more cautious in how much confidence they place in their government as economic and geopolitical pressures intensify. This shift reflects a public reassessing not only what government delivers but how consistently and empathetically it responds to rising uncertainty.
Seventy percent of business buyers in the APAC region are Millennials or Gen Zers, which is shaping the region’s buying dynamics in profound and irreversible ways.
Enterprise architecture (EA) is having a moment. After years of being dismissed as slow, rigid, or misaligned with agile ways of working, EA is now at the center of one of the fastest‑growing, most strategic software markets. Our latest research confirms that the EA management suite market has surpassed $1 billion and its momentum is transforming […]
Rather than being driven by hype cycles or geopolitical rhetoric, business and technology leaders in the Asia Pacific region in 2026 will focus on pragmatic strategies in response to the region’s complex economic, regulatory, and cultural landscape. Find out more in our 2026 predictions for APAC.
My recent conversation with Coupang’s head of global hunting, oversight, and strategic triage revealed insights and takeaways that APAC CISOs can put to work.
Huawei Connect 2025 was more than showing off new products. This year topics such as export controls and supply chain constraints dominated the conversation. Find out more in this event review.
One of the three principles of high-performance IT (HPIT) is to build trust on a foundation of security, privacy, and resilience. As a CIO, executing your strategy will be much easier if you unleash the talent of the person who plays an outsized role in building a trusted business: your chief information security officer (CISO). […]
Last week, Mavis Liew and I had the pleasure of hosting Forrester’s B2B Peer Discussion session with a small group of CMOs from enterprises across the Asia-Pacific (APAC) region. The private event format allowed an open and honest exchange about the challenges and opportunities these leaders were facing as they started planning their marketing budgets […]
What I’m going to tell you is something that you already know. It’s not a surprise, it’s not a secret, and it’s something that we in B2B marketing have known for many years – the buyer has changed. We know that buyers buy in groups, we know that buyers are getting younger, we know they […]
The generational shift is forcing a reckoning among B2B companies. Understanding younger buyers' preferences is key to sustaining growth.
To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks.
Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world. At the Summit, you will get the opportunity to […]
The APAC market is never short of innovative payment technologies. A decade ago, QR code payments blossomed in China, leading a wave of mobile payment tech innovations in Asia Pacific (APAC) and beyond. More recently, AI and blockchain technologies have injected new vitality into the payment market. Some forward-looking merchant payment providers are already investing […]
Changing buying behaviors are pushing traditional ways of marketing into irrelevance. It’s time for CMOs to step up, make changes, and take ownership of the entire revenue cycle before it’s too late.
According to Forrester data, 95% of APAC technology decision-makers anticipate increased IT budgets next year. But macroeconomic uncertainty will force IT leaders to make tough decisions. Get insight into where to invest, where to cut, and where to experiment with your 2025 IT budget.
In an era when AI’s potential is burgeoning, technology, data, and security leaders face unprecedented challenges and opportunities. Forrester’s Technology & Innovation Summit APAC is your gateway to navigating this transformative landscape. Join us in Sydney on October 29, 2024, to harness the power of tech, talent, and AI and drive your business to new […]
Does “revenue operations” seem like someone else’s responsibility? Think again! Your Organization’s Operational Capabilities Alignment Impacts Its Revenue Ecosystem Marketing ops, sales ops, and customer success ops are integral components of a B2B organization’s revenue operations (RevOps). Traditionally, these teams have developed their capabilities to support their specific domain, but in today’s challenging economic landscape, […]
Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience at leading financial service providers in Singapore since 2018. This year we’ve expanded the coverage of our Customer Experience Index (CX Index™) beyond retail banking and auto and home insurance to include retail investment service […]
Global travel spending is roaring back and will fully recover to pre-pandemic levels by the end of 2024, surpassing $2 trillion. The resurgence of international travel demand in Asia-Pacific and strong leisure travel demand in North America and Europe will power this growth. The road to recovery has been uneven across regions, however. Among the […]
Japanese organizations are facing a pivotal shift in their business and technology priorities amidst economic uncertainties. Take a look at the insights from our latest report.
Australian and New Zealand business and technology professionals have vastly different priorities as their organizations strive for a return to sustainable growth.
I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access). Following the first data overview report on the state of GenAI marketing in the region, this report delves into diverse genAI marketing use cases that achieved positive […]
Vietnam’s economic prospects are bright for 2024 and beyond. Get insights into Vietnam's business and technology investment priorities in this preview of a new report.
Tech spending in the Asia Pacific region is set to increase by 6.4% to reach reach US$710 billion in 2024. Over the next few years, software spending will continue its rapid growth, followed by spend on IT services, communications equipment, and computer equipment.
Our latest research, working off of Australia 2024 Customer Experience Index (CX Index™) study data, reveals that most brands and agencies in our study saw the quality of their CX either flatlining or declining. In 2024, we surveyed banking, investment, government, and, for the first time, superannuation firms.
Mobile banking customers in India are finding that their apps are lagging behind and they might not wait around until the apps catch up. Learn a few of the emerging features that Indian consumers see as table stakes in mobile banking in this preview of a new report.
IHH Healthcare Singapore wins Forrester’s 2024 APAC Customer-Obsessed Enterprise Award, which recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes.
New hotspots have emerged for money launderers in the APAC region. Learn the latest anti-money laundering trends and how innovative technology including generative AI can help address the challenges.
I’m pleased to announce the publication of the first of my two generative AI (genAI) marketing in APAC reports, The State Of Generative AI For Marketing In Asia Pacific (client-only access). The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and […]
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.
We explore key findings for APAC from Forrester’s 2023 State Of B2B Field Marketing Survey to help organizations understand the state of field marketing regionally and what this means for the operation and organization of a future-ready field marketing organization.
The cloud-native ecosystem, powered by the distributed Kubernetes backbone, is transforming everything in the cloud. Get a preview of Forrester's First Multicloud Container Platform Landscape For Asia Pacific here.
I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual customer data platform (CDP) revenue from the APAC market. Most vendors are still in the early stages of developing their business in APAC, indicating that […]
Discussions at recent events in Delhi, Bangalore, and Mumbai revealed what's top of mind for Indian marketing leaders.
In 2024, generative AI will find its way into many initiatives across companies in India. Read our top five India technology predictions for 2024 here.
In Singapore, the ease of global networking is impressive. At the recent Singapore FinTech Festival, a significant event in APAC attracting around 66,000 attendees, I had the valuable chance to connect with clients and friends worldwide. The event offered both enriching conversations and intriguing fintech product demonstrations. Here are some key takeaways from the event: […]
Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear about from us in 2023. The most-asked questions include: What are the most applicable use cases of generative AI in marketing today? What potential does genAI offer for improving marketing efficiency? How are leading brands using generative AI for marketing […]
In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.
Since 2018, Forrester has been tracking how Singaporean customers rate their experience with some of the biggest brands in banking and auto and home insurance. This year’s Singapore Customer Experience Index (CX Index™) study reveals several important findings: CX quality among Singapore’s banks slightly dipped. The overall quality of banking experiences has slightly dropped since […]
Technology Alignment: The Key To Powering Customer-Obsessed Growth You’ve likely suspected it and maybe have even said it out loud: Aligning technology with customer objectives can ignite significant growth. The data backs this up decisively. Forrester’s most recent study of business and technology leaders shows that companies with high alignment between technology and customer-facing roles […]
After a challenging past few years, business leaders in Asia Pacific can expect a brighter 2024. Learn how to capitalize with Forrester’s Planning Guides.
I do not have to convince anyone today that Generative AI (genAI) technology is a huge trend and a potentially massive disruption to the way work gets done. You know something is incredibly popular when your next-door neighbor stops you outside your door and starts talking about the out-of-the-world benefits (or their fears) of the […]
Ask any marketing leader in a given region, and they will tell you that global assets need frequent and, at times, extensive localization before they can be relevant to the needs of their local buying audience. Localization is not just about language — it is also about local elements such as imagery, thought leaders, customer […]
Forrester started covering Zero Trust (ZT) adoption in APAC in early 2020, when Zero Trust was largely touted as a buzzword in our region. At the time, this inaugural APAC specific ZT research showed that while ZT is mainstream in US and Europe, it was slowly but surely gaining adoption in APAC. Fast forward 2 […]
The tide of COVID-19 has finally receded. As Asia’s economies repopulate the global economic shoreline, they find the beach littered with new opportunities and new threats. Not even half a year in, 2023 already feels like a pivotal year between two eras of digitization. As 2023 progresses, the Asia Pacific technology market is a cauldron […]
Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives. To be considered, applicants must show that they have […]
Earning and defending customers’ trust, considering the current volatility in financial markets, the infamous downfall of Credit Suisse, the collapse of First Republic Bank, and the ongoing banking scandal in China, requires a special commitment, not lip service. Customers want to feel confident that their investment managers, banks, and insurers are reliable and trustworthy. They also expect genuine […]
A thriving Data Centre and Cloud Services market in India is spoiling CIOs with choices. Along with the established providers, there is a huge influx of local vendors. AI-enabled solutions, IaaS, PaaS, Identity as a service are a few of the many latest offerings by these vendors. And that is not it. The Indian market […]
All major economies have been under distress due to the Ukraine war, stress in supply chain, post covid pressures, and banking crises in US and Europe. Notwithstanding these challenges, the Indian economy will grow between 6.5 – 7.0% in next 12 months. This means that India will retain its tag of the fastest growing large […]
Death. Taxes. The customer lifecycle. Until now, business leaders could count on the inevitability of all three. But no longer. Today’s consumers thrive on novelty, embrace emerging technologies, and expect more from brands. And during the pandemic, businesses proved that they can innovate fast enough to keep up. As both consumers and businesses race forward, […]
I looked at the 2023 budget that India’s Finance Minister presented on February 1, 2023. On that day, India’s Prime Minister tweeted, “This year’s budget infuses new energy to India’s development trajectory.” I find that he was not far off the mark. The budget for 2023 does aspire to create an empowered, inclusive, technology-driven, and […]
It is essential for B2B CMOs to develop strategies that align with the projected economic growth of Indonesia in 2023. While the country’s growth is predicted to be positive, CMOs must consider the impact of external factors such as the threat of recession, rising inflation rates, and fluctuating oil prices. These factors could influence the […]
It’s no secret that in today’s business climate, corporate banks are feeling the squeeze. They struggle with an installed base of pre-modern applications and archaic processes. Now is the time when corporate banks change the way they serve clients. They must start employing a mix of digital and human-enabled services that will enrich the client […]
Indian enterprises have had software as a service (SaaS) on their radar for the last seven-plus years, if not more. SaaS uptake in India was slow, and cost used to be the only major driver toward SaaS adoption. Indian enterprises were in dilemma when major software vendors shelved their on-premises solutions in favor of SaaS-only […]
A growing number of large firms in APAC are rethinking their supply chains, product and service design and development, and branding. But the pace of change needs to accelerate.
Leading firms use a mix of service providers to build their future fit strategies. Forrester data shows that in 2021, 46% of APAC infrastructure decision-makers whose organizations are adopting cloud said they want to use managed services from cloud service providers. Firms in the region are increasingly turning to partners that can help orchestrate the end-to-end journey to […]
The Asia Pacific region is at the forefront of central bank digital currency (CBDC) development. Most APAC countries are proactively exploring and experimenting with CBDCs. China, South Korea, India, and Thailand are proactively piloting retail CBDCs. Singapore and Malaysia are currently focusing on wholesale CBDCs and participating in some multicountry CBDC pilots. Australia and Japan […]
Only 7% of Indian firms qualify as future fit. Learn five critical aspects Indian CIOs should review to ensure a successful digital transformation.
Following the previously published report covering key CDP vendors in Asia Pacific, I interviewed 10 customer data platform (CDP) customers in the region and published a new report, The State Of Customer Data Platforms In Asia Pacific. Here are the key findings on the state of CDP in APAC. CDP Popularity In APAC Varies By […]
Pandemic-induced isolation increased people’s online activity but also caused many to suffer from depression and insecurity. Criminals have taken advantage of this vulnerability to steal customer identities and take over their financial accounts to facilitate money laundering. Forrester sees that: Crypto and trade-based money launderings are increasing. Crypto’s inherent anonymity and rising adoption by consumers […]
Firms across the globe are rushing to become adaptive, creative, and resilient through raising their IT maturity. It has picked up pace in the last few years and India is no exception. In fact, our research shows that a higher percentage of Indian firms (7% more) focus on having a dedicated emerging tech function than […]
Entering its 14th year, how will Singles’ Day, the world’s largest online shopping festival, evolve? Forrester breaks down what to expect.
As economic concerns spread in the APAC region, technology leaders will have to make some bold calls. Read our top technology predictions for APAC to help inform your 2023 planning.
In 2023, APAC firms that prioritize internal security and risk cultural practices to deal with external forces will fare the best. Learn more in our 2023 predictions for cybersecurity and risk in APAC.
People are hardwired to trust other people and, by extension, the organizations they engage with. As an organization, your success or failure at earning and keeping trust ultimately determines not only the fate of your relationship with customers, employees, and partners but the future prospects of the organization itself. But few business, political, or technical […]
The COVID-normalised world that we live in today has significantly shifted the priorities and focus for marketing leaders when it comes to driving growth for their organisations. Marketing organisations have adopted and adapted to new skills. The shifts in B2B buying behaviours, which were already in play, have greatly accelerated over the past three years. […]
As APAC firms pursue new avenues for growth, they will need to align their actions with the needs of their most important stakeholders.
This Technology & Innovation APAC, come listen to Sam Higgins and I talk about two Schrödinger’s cats in today’s tech ecosystem. First up: Web3. Some believe that Web3 will change the World Wide Web as we know it by giving users more control over their data and identities, ushering in better incentive structures for creators […]
Enterprise architecture (EA) is a strategic capability for many Forrester clients. It is essential that EA in all its permutations be results oriented, pragmatic, and practical to remain relevant. In Forrester’s Enterprise Architecture Award, we look for stories of EA excellence resulting in tangible business and customer results. The Forrester Outcome-Driven Architecture Model rests on a […]
The “great resignation” — a period during which employees are voluntarily resigning from their jobs at historic rates — is a reality in Asia Pacific, making addressing the marketing talent gap one of marketing leaders’ most urgent priorities for 2022. My recently published report, The State Of Marketing Talent In Asia Pacific In 2022, details […]