The Future of People Initiatives: Recent Episodes
Adam Fridman
What is a People Initiative? Any activity by the organization that is designed to activate its people toward a goal.
Growth. Innovation. Retention. Customer service. Operational excellence.
But how do we get through the noise? Avalanche of notifications. Stress. Anxiety. We are overwhelmed.
Is it time for People Leaders to think like marketers? Let's ask authors, speakers & practitioners what is The Future of People Initiatives.
To learn about Adam Fridman: https://www.amazon.com/Science-Story-Brand-Reflection-Culture/dp/0999876503 https://www.inc.com/author/adam-fridman https://www.linkedin.com/in/adamfridman/ https://www.youtube.com/shorts/vm31470HunE
Laura MacKinnon, Chief People Officer at Clari. Learn more about Laura: https://www.linkedin.com/in/tolauramackinnon/
To learn more about Yasmeen Duncan, Chief People Officer @ Magnolia Bakery: https://www.linkedin.com/in/yasmeenduncan/ Excerpt from the episode: "Absolutely. I mean, initially, when you hear marketing, everyone knows that marketing is trying to get the external customer excited, and engaged to purchase a product or whatever it is that they're trying to sell. But what happens to the internal employee? Right. And in HR, we're constantly trying to do all the things, whether it's initiatives, administration, the list goes on and on. But who is marketing to the internal employees in the same to keep them engaged, to ensure that they are on board for the initiatives, they're enrolling in the benefits and all the things. It's interesting when you pull statistics and look at even enrollment rates for companies, they're not as high, especially for benefit offerings that for instance are like perks. Say if you have like a city bike perk or a childcare benefit perk or... tuition reimbursement benefit per the list goes on and on. But do we have low enrollment in our benefits? Could it be because employees do not know that we have these benefits, that we have the perks that we have? Possibly, and statistics show that this is true. If we had an internal marketer, if the chief people officer functioned and positioned themselves to be the internal marketer for the employees to ensure that yes, employees are communicated to. and know what the offerings are, right? But also to engage them in having an even richer employee experience, how much more impactful could we function and could we be as an HR department, as HR leaders? And this conversation was so impactful for me. I took it to the next step of, okay, how do I reposition how I'm functioning in my organization? What should I be doing if the future of HR is being the internal CMO. What does that look like? What are my behaviors? How am I being represented online? What kind of things am I talking about? What should I be even engaging in conversation internally? And what initiative should I put in place to draw employees forward? And I think that functioning as a CMO, it also helps with recruitment and trying to get top talent."
To learn more about Northwell Health: https://www.northwell.edu/about-northwell. To learn more about Maxine: https://www.linkedin.com/in/maxinecarrington/. To learn more about Tom: https://www.linkedin.com/in/tomsclafani/. #employeeengagement #employeeexperience #marketingmindset #hrmarketing #hrinnovation #hr
Embarking on the journey of establishing a brand team? This video dives deep into the foundational steps and strategies essential for creating a powerhouse brand team from the ground up. Whether you're a startup or an established business, get insights on team structure, communication, and the importance of aligning with both internal and external branding goals. š¹ Key Takeaways: Laying the groundwork: What every brand team needs to start. The dynamics of a successful brand team. The interplay between internal culture and external perception. Tune in to transform your branding vision into reality! Tags: #BrandTeam #BrandingBasics #TeamDynamics #InternalBranding #ExternalBranding #StartupBranding #BusinessStrategy
2+ Years, 70 Innovators, 4 Authors, 264 pages... "The Lost Audience" Adopting A Marketing Mindset To The Employee Experience Exec VIP Draft: https://www.fofpi.com/book. The average person spends 1/3 of their life at work. That is 90,000 hours of time. Regardless of title or tenure, when it comes to our careers we all desire one thing. Joy. ā¤ļø Yes, joy. Without joy, $$$ is hollow, titles have less impact, and purpose has little value. Over the past year, we set out on a mission to define joy in the workplace and to figure out a way to replicate it for anyone who wants to buy this magic elixir. We launched a podcast titled āThe Future of People Initiativesā, interviewed over 400 executives from every business sector, sent 10,000 emails to ignite dialogue, and broadcast 70 episodes of some of the most innovative minds in the People and Marketing space. That led us here. To our first book. The Lost Audience. Aptly titled this blueprint focuses on how to adopt a marketing mindset to your most important asset, your employee experience. We spend far too much time ignoring our people in favor of our profit. This book changes all of that by not only flipping the focus to the employee but also how this relationship will not only create abundant joy in the workplace but ignite performance and profitability that exponentially change the trajectory of your brand. So what do you say VIPs? Grab a cup of coffee, dig in, and let us know if this emerging market is what youāve been searching for. Co-Author Bennett Andelman, Chief Marketing & People Officer @ Vision Solard. See Episode #43, "How do we unify the brand experience, externally & internally? https://www.fofpi.com/episodes/bennettandelman About Bennett: https://www.linkedin.com/in/bennett-andelman/ Co-Author Vince Venditti, CMO @ American Residential Services See Episode #55: "How would a brilliant marketer solve turnover?" https://www.fofpi.com/episodes/vince-venditti About Vince: https://www.linkedin.com/in/vincevenditti/ Co-Author: Andre Fomin, CEO of ProHabits, Managing Director obviEnce. See Episode #30: https://www.fofpi.com/episodes/andre-fomin. About Andre: https://www.linkedin.com/in/afomin/ Co-Author: Adam Fridman, Podcast Host. About Adam: https://www.linkedin.com/in/adamfridman/
Launching a brand team can be a daunting task, but with the right guidance, it becomes an exciting journey. Dive in with us in this podcast episode as we break down the steps, strategies, and insights on initiating a brand team that caters to both internal and external audiences. From cultivating a strong brand culture internally to ensuring consistent messaging externally, we've got you covered! š¹ Episode Highlights: The initial steps to kickstart your brand team. Crafting a unified message for diverse audiences. The importance of brand ambassadors within your team. Tools and techniques for seamless communication. Gear up for a comprehensive discussion that provides a roadmap for anyone looking to champion a brand team. Learn more about Chad: https://www.linkedin.com/in/reidchad/ Tags: #BrandTeam #InternalAudiences #ExternalAudiences #Branding #PodcastEpisode #BrandCulture #CommunicationStrategies
š„ In today's episode, we dive deep into the concept of a 'perfect' campaign for enhancing remote collaboration. š As more teams shift to remote work, understanding how to efficiently collaborate from a distance is essential. Join us as we break down the essential elements, tools, and strategies you can employ to make remote work feel like you're all in the same room. š Learn more about Aaron Wallner: https://www.linkedin.com/in/aaron-wollner-64b0375/. #RemoteWork #Collaboration #RemoteCollaboration #ProductivityTips #RemoteTeams #DigitalNomads #Teamwork #RemoteFirst #PerfectCampaign
Season 2 Ep 39
Join the dynamic conversation between Amos Hunter and Adam as they unravel the intricacies of benefits marketing and its pivotal role in transforming the employee experience. From innovative campaigns to the integration of technology, Amos shares valuable insights on navigating the ever-evolving landscape of internal communications. Discover why leveraging middle managers and surprising employees with unexpected approaches can be the key to successful campaigns. Whether you're a seasoned marketer or new to the game, this episode promises a wealth of knowledge and inspiration for enhancing your organization's employee engagement strategies. Embrace the future of employee experience with expert guidance and actionable takeaways from this enlightening podcast episode.
Learn more about Marie: https://www.linkedin.com/in/mariemichelecaron/ Season 2 Episode 26
The Future of People Initiatives: Season 2, Episode 25. What would change if we thought about empathy as a product? Guests: Natalie Schwimer, Chief People Officer at Early Warning Services - Owner and operator of Zelle and PazeĀ® About Natalie: https://www.linkedin.com/in/natalieschwimer/
The Future of People Initiatives: Season 2, Episode 23. How do we leverage technology to make work more manful in healthcare? Guests: Shelly Sun, CEO and Founder, BrightStar Franchising, LLC About Jennifer:https://www.linkedin.com/in/brightstarshellysun/
The Future of People Initiatives: Season 2, Episode 24. How do we Promote and Improve Brand Experience, by Improving Internal Communication? Guests: Ellie Ahmadi, CMO @ Sago About Ellie: https://www.linkedin.com/in/ellieahmadi/
The Future of People Initiatives: Season 2, Episode 22. Is the head of HR the internal CMO? Guests: Jennifer Trzepacz, Chief People Officer @ SymphonyAI About Jennifer: https://www.linkedin.com/in/jetrzepacz/
The Future of People Initiatives: Season 2, Episode 20. How do we consumerize & individualize wellness? Guests: Seema Bhansali, Vice President, Employee Experience and Inclusion @ Henry Schein About Seema: https://www.linkedin.com/in/seema-bhansali-esq-4431a636/
The Future of People Initiatives: Season 2, Episode 19. How do you turn an initiative into an experience? Guests: Todd Cunningham, Chief Marketing Officer @ AvidXchange About Todd: https://www.linkedin.com/in/toddacunningham/
The Future of People Initiatives: Season 2, Episode 18. How do we enable managers to take responsibility for the well-being of their teams? Guests: Sonia Hunt, best selling author. About Sonia: https://www.linkedin.com/in/soniahunt/ SONIA HUNT is a Health + Wellness Keynote Speaker, Author and Marketing Executive advancing women by helping them heal chronic mental & physical health issues to be their best & thrive. Sonia overcame a lifetime of over 32 severe food allergies and chronicled her journey in her #1 Best-Selling book, NUT JOB, and her 2015 TEDx Talk (1M+ views). Hunt is a mentor to global organizations focused on solutions for the United Nations Sustainable Development Goals, and creator of Three to Beā¢, a holistic health and well-being program that guides people on how to Be Healthy, Be Safe + Be Wellā¢ to thrive in life. Over her 20+ year career as a CMO, Sonia has transformed the stories and products of global wellness brands such as Apple, TiVo, Califia Farms, LVMH MoĆ«t Hennessy Louis Vuitton, and Sephora, with whom she won the 2015 WWD Digital Innovator of the Year award.
The Future of People Initiatives: Season 2, Episode 17. How to build a brand inside out? Guests: Mark Mathis, Chief Experience Officer @ Signature Performance. About Mark: https://www.linkedin.com/in/markmathia/
The Future of People Initiatives: Season 2, Episode 13. Guests: Erica Santoni, People Strategy & Analytics @ ZipRecruiter About Erica: https://www.linkedin.com/in/ericasantoni/.
The Future of People Initiatives: Season 2, Episode 14. Guest: Bennett Andelman - Chief Marketing & People Experience Officer @ Vision Solar. About Bennett: https://www.linkedin.com/in/bennett-andelman/.
The Future of People Initiatives: Season 2, Episode 12. Guests: Grace Spalding, Director of Change Management & Communications @ CustomInk About Grace: https://www.linkedin.com/in/grace-spalding-19815970/
The Future of People Initiatives: Season 2, Episode 11.
Guests: David Hilborn - Managing Partner, Pablo Alejo - Managing Director, Kim Seals - Senior Partner.
About David: https://www.linkedin.com/in/david-hilborn-6133937/.
About Pablo: https://www.linkedin.com/in/pablitoalejo/.
About Kim: https://www.linkedin.com/in/kimseals/. (edited)
The Future of People Initiatives: Season 2, Episode 10. How do we humanize the employee experience? Guests: Nimesh Mehta, Chief Information Officer @ National Life Group. About Nimesh: https://www.linkedin.com/in/nimeshtech/.
The Future of People Initiatives: Season 2, Episode 8. How do you transform your people function? Guests: Sarah Tobey, Director - People Analytics @ McKinsey & Company About Sarah: https://www.linkedin.com/in/sarahtobey/.
The Future of People Initiatives: Season 2, Episode 8. How do we create a single source of truth? Guests: Jeff Fleischman, CMO & Digital Growth Partner @ Altimetrik; Ganesh Raj Mohan Parimelazhagan, Head of Global Technology, Platforms, IT & Innovation @ Altimetrik About Jeff: https://www.linkedin.com/in/jeffreyfleischman/ About Ganesh: https://www.linkedin.com/in/ganeshrajmohan/
John Petrov, EVP and Chief Caregiver Officer (CHRO) @ Guthrie.About John: https://www.linkedin.com/in/johnpetrov/
The Future of People Initiatives: Season 2, Episode 7.
Guests: Adam Schorr, Founder @ Rule No. 1; John Wallis, Principal @ Rule No. 1.About Adam: https://www.linkedin.com/in/adamschorr/About John: https://www.linkedin.com/in/jowallis/
The Future of People Initiatives: Season 2, Episode 5.
Guest: John Just, Chief Learning Officer @ KnowBe4.
About John: https://www.linkedin.com/in/johnjust/
The Future of People Initiatives: Season 2, Episode 4.
Guest: Lena Smart, Chief Information Security Officer @ MongoDB.
Learn more about Lena: https://www.linkedin.com/in/lena-smart-04709b143/
The Future of People Initiatives: Season 2, Episode 3.
Guest: Roxanne Laczo, PhD, Head of People Analytics @ CloudFlare
Learn more about Roxanne: https://www.linkedin.com/in/laczo/
The Future of People Initiatives: Season 2, Episode 2.
Guest: Jennifer Davy, Sr. Director Transformation Program Management, Pearson.
About Jennifer: https://www.linkedin.com/in/jennifer-davy-616010a/.
The Future of People Initiatives: Season 2, Episode 1. Guest: Beverly Troxtell, HR Operations Leader - HR Enablement, Optimization, ChangeHR Operations Leader - HR Enablement, Optimization, Change @paypal Learn more about Beverly: https://www.linkedin.com/in/beverly-diaz-troxtell/
The Future of People Initiatives: Episode 27. Guest: Amy Tenney Curren, Director of Attorney Learning & Development, Morrison Foerster. About Amy: https://www.linkedin.com/in/amytenney/Show less
Andre Fomin, CEO of ProHabits joins to discuss what we have learned in Season 1 of "The Future of People Initiatives".
The Future of People Initiatives: Episode 32. Guest: Inna Elsner, PhD, HR Global Talent Development Manager @ Seagate. About Inna: https://www.linkedin.com/in/innaelsner/. Guest: Christine Robertson, Internal Communications Manager @ Seagate. About Christine: https://www.linkedin.com/in/christinechanrobertson/. Guest: Matt Parry, Sr. Staff Project Manager @ Seagate. About Matt: https://www.linkedin.com/in/matt-parry-23a88864/.
The Future of People Initiatives: Episode 31.
Guest: HR Operations Global Change Management Lead, PepsiCo.
About Napoleon: https://www.linkedin.com/in/ncamero/.
The Future of People Initiatives: Episode 30.
Guest: Renny Bloch, Director, Global Learning and Leadership Development COE, Regeneron Pharmaceuticals Inc.
About Renny: https://www.linkedin.com/in/renny-bloch-7362174/.
The Future of People Initiatives: Episode 30.
Guest: Renny Bloch, Director, Global Learning and Leadership Development COE, Regeneron Pharmaceuticals Inc.
About Renny: https://www.linkedin.com/in/renny-bloch-7362174/.
The Future of People Initiatives: Episode 29.
Guest: Roxanne Shoenfelt, Sr. Organizational Development & Training Consultant, Tampa General Hospital.
About Roxanne: https://www.linkedin.com/in/roxanne-shoenfelt-mslod-acc-755a03aa/
The Future of People Initiatives: Episode 26.
Guest: Erica Tetuan, Head of Enterprise Change Management Office.
About Erica: https://www.linkedin.com/in/ericatetuan/.
The Future of People Initiatives: Episode 25.
Guest: David Klein, Head of Talent, Spirit Airlines.
About David: https://www.linkedin.com/in/davidaklein/
The Future of People Initiatives: Episode 24.
Guest: Josh Borkovec, Senior Manager of Organizational Development & Learning at Builders FirstSource.
About Josh: https://www.linkedin.com/in/joshua-borkovec-62323461/.
The Future of People Initiatives: Episode 23.
Guest: Spring T, VP, Head of Learning & Development at Prudential Financial.
About Spring: https://www.linkedin.com/in/springlacy/.
The Future of People Initiatives: Episode 23.
Guest: Kerry Stover, Chief Operating Officer at Pariveda Solutions.
About Kerry: https://www.linkedin.com/in/klstover.
The Future of People Initiatives: Episode 21.
Guest: Grift Krehnbrink, Vice President at Thoughtium.
About Grift: https://www.linkedin.com/in/grift-krehnbrink/.
About Thoughtium: https://www.thoughtium.com/.
Thoughtium is an experience-driven management consulting firm with capabilities in strategy formulation, leadership development and learning design/acceleration. We create the space for unique strategic experiences that meet our client's most critical business needs. Our solutions are customized, and our process is distinct.
We are passionate practitioners and designers who believe the success of our work is measured by the long-term value we offer our clients and their teams.
The Future of People Initiatives: Episode 20.
Guest: Kristan Jones, Ph.D., Vice President, Learning and Development at Raymond James.
About Kristan: https://www.linkedin.com/in/kristan-jones-ph-d-433989/.
About Raymond Jones: https://www.raymondjames.com/.
The Future of People Initiatives: Episode 19.
Guest: Angela R. Howard, Organizational Psychologist scaling human-centered workplaces that create social impact I Speaker | Podcast Hostš: Social Responsibility at Work.
About Angela: https://www.linkedin.com/in/angelarhowardconsulting/
The Future of People Initiatives: Episode 18.
Guest: Brian Gold (Altgold), Head of Learning and Organizational Development at Gallager.
About Brian: https://www.linkedin.com/in/briandgold/
About Gallager: https://www.ajg.com/us/connect-with-us/.
The Future of People Initiatives: Episode 17.
Guest: Terrence Donahue, Corporate Director, Learning and Leadership Development at Emerson.
About Terrence: https://www.linkedin.com/in/terrencedonahue/
About Emmerson: https://www.emerson.com/en-us/about-us.
The Future of People Initiatives: Episode 16.
Guest: Michael Watkins, Co-founder, Genesis Advisers, Professor of Leadership and Organization ChangeProfessor of Leadership and Organization Change IMD Business School.
About Michael: https://www.linkedin.com/in/michaeldwatkins/.
Author: The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter. https://www.amazon.com/First-90-Days-Strategies-Expanded/dp/1422188612
The Future of People Initiatives: Episode 15.
Guest: Shahid Najmi, Executive Director, Enterprise Learning & Development, Tenneco.
About Dane: https://www.linkedin.com/in/qazisn/
The Future of People Initiatives: Episode 14.
Guest: President, Bowden Manufacturing.
About Andy: https://www.linkedin.com/in/c-andrew-mccartney-688b1/
The Future of People Initiatives: Episode 12.
Guest: Scott Hammerl, Head of HR/Learning Strategy - Analytics at Fannie Mae.
https://www.linkedin.com/in/scotthammerl/
The Future of People Initiatives: Episode 12.
Guest: Scott Hammerl, Head of HR/Learning Strategy - Analytics at Fannie Mae.
https://www.linkedin.com/in/scotthammerl/
The Future of People Initiatives: Episode 10.
Guest: Mark D. Hirschfeld, Vice President, Consulting Services and Strategic Partnerships at BI WORLDWIDE.
āItās an exciting time to be to be in this work and see organizations embrace the importance of really creating an awesome, meaningful workplace.ā
About Mark: https://www.linkedin.com/in/markhirschfeld/.
Highlights & transcript: https://prohabits.com/ideas/finding-the-business-case-for-recognition.html.
The Future of People Initiatives: Episode 11.
Guest: Vibhas Ratanjee, Senior Practice Expert and Executive Advisor - Leadership and Organizational Development at Gallup.
About Vibhas: https://www.linkedin.com/in/vibhas-ratanjee-4a28a15/.
The Future of People Initiatives: Episode 9.
Guest: Michelle Braden.
Award-winning chief learning officer focused on helping individuals and businesses achieve success. Highly regarded in her field, frequent speaker, and global leader with over twenty-five years of successful management experience in and around the leadership, talent development, talent management space.
With a background in IT, marketing, sales, and human resources, Michelle's approach is to focus broadly across an organization for opportunities to help a business grow and prosper through investing in the growth, development, and engagement of their employees.
https://www.linkedin.com/in/mbraden/
Episode highlights & transcript is available: https://prohabits.com/ideas/who-is-responsible-for-the-employee-value-proposition.html.
The Future of People Initiatives: Episode 8.
Guest: Libby Gill.
Libby grew up on two continents and went to eight different schools before putting herself through college waiting tables. Starting her career as an assistant at Embassy Communications, a television company founded by the legendary Norman Lear, Libby survived three mergers to become head of publicity, advertising, and promotion for Sonyās worldwide television group in just five years.
After her first career heading communications at media giants Sony, Universal, and Turner Broadcasting, Libby founded LA-based Libby Gill & Company, a leadership consulting and executive coaching firm. She guides individuals and organizations to lead through change, challenge, and chaos by deeply engaging employees in a shared future-focused vision of success.
To learn more about Libby: https://www.linkedin.com/in/libbygillleadershipexpert/
The Future of People Initiatives: Episode 7.
Guest: Dan Waite.
A compassionate and visionary leader that maximizes results by developing and implementing strategies that create cultural identity, operational expectations and service delivery.
To learn more about Dan: https://www.linkedin.com/in/danielwaite/
To learn more about Makeready: http://www.makereadyexperience.com
The Future of People Initiatives: Episode 6.
Guest: Jason Levinson. https://www.linkedin.com/in/jasonslevinson/.
"People who have come in last year and will be coming for the next 3-5 years will have spent 2 years of their schooling, formative years, completely virtual. This will have a long tail. Everyone I talk to just coming out of school is sharing how disruptive this has been to making social connections, building networks, and really feeling connected."
The Future of People Initiatives: Episode 5. Guest: Tatiana Repelin. https://www.linkedin.com/in/tatianarepelin/.
Tatiana brings a leading HR perspective formed over her career, including Maple Leaf, Salter Labs, Dairy Management & Cardinal Health.
The Future of People Initiatives: Episode 3.
Guest: Dawn Snyder https://www.linkedin.com/in/dawn-snyder/
Dawn helps organizations improve performance by crafting the right learning strategy and designing effective curricula to support critical initiatives and workforce/talent development.
The Future of People Initiatives: Episode 2.
Guest: Robert Demare, Ed.D. https://www.linkedin.com/in/robertdemare/
Company: A.P. Moller - Maersk is an integrated transport and logistics company; going all the way, together, for our customers and society. ALL THE WAY is our commitment to connect the world so that everyone has both the possibility and the ability to trade, grow and thrive. The company employs roughly 93.000 employees across operations in 130 countries.
The Future of People Initiatives: Episode 1.
Guest: Sam Tepper PhD, Korn Ferry.
Sam is an executive and thought leader with broad and deep specialties in growth, commercial excellence, sales effectiveness, analytics, readiness, enablement, engagement, and transformation. I'm a big picture thinker and help put all the pieces into place - strategy, structure, people, process, and enabling technology to help organizations strive and thrive. He places special emphasis on data-driven approaches that provide insight into understanding required actions today to meet market trends and the needs of tomorrow.
To learn more about Sam Tepper, PhD: https://www.linkedin.com/in/samtepperphd/
To learn more about Korn Ferry: https://www.kornferry.com/