The Bestseller Experiment: Recent Episodes

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Join author and screenwriter Mark Stay with coach, entrepreneur and recording artist Mark Desvaux, as they discover the secrets to writing a bestseller and challenge themselves and you to write, market and self-published a bestselling book in just one year. Each week, they are guided by and interview million-selling, chart-topping authors, publishers on the inside, editors, agents, social media specialists, and many more big names who play a part in the bestseller process. From the writing to marketing, plotting to publishing, learn the secrets to help you write your way to the top of the charts.

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Jesse Sutanto is the award-winning, bestselling author of Dial A for Aunties, Vera Wong’s Unsolicited Advice for Murderers and I’m Not Done With You Yet. Jesse tells how she learned about human behaviour through real estate and weddings,

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We are delighted to welcome back Suzie Edge for this special episode of the podcast! Suzie is a phenomenon on TikTok and after her smash hit debut book Mortal Monarchs she returns with Vital Organs, a wonderful dissection of history’s strangest body pa...

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Harriet Muncaster is an award-winning author and illustrator. Her Isadora Moon books have sold over two million copies worldwide. And in 2020, Muncaster also published Bad and Glittering, the first part of her middle-grade series Victoria Stitch. And now she’s here with the latest Victoria Stitch book Dark & Sparkling. Harriet reveals how she develops […]

The post EP469: Harriet Muncaster — “I Wanted to Create My Own World.” appeared first on The Bestseller Experiment.

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Sarah Moorhead returns to the podcast with The Treatment, her extraordinary new novel that tackles issues of justice and revenge with compassion and heart. She reveals how she got back into writing after being dropped by her publisher and agent, and how being an idealist fuels her desire to keep telling great stories whatever it […]

The post EP468: Sarah Moorhead — “Grit in the Oyster” appeared first on The Bestseller Experiment.

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Heide Goody and Iain Grant have been writing together since 2011 and are best known for their Clovenhoof series, where Satan is made redundant from Hell and sent to live in Birmingham. They tell us how their collaborative process has evolved and how they took everything they’ve learned over the years to launch their new […]

The post EP460: Heide Goody & Iain Grant — “We Smush Our Methods Together.” appeared first on The Bestseller Experiment.

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Tim Lott is the multi award winning author of ten novels and a memoir, The Scent of Dried Roses, and has been teaching writing for the last ten years, as a lecturer, teacher and mentor.  With his new book, Yes! No! But Wait...!: The One Thing You Need to Know To Write a Novel, Tim has produced […]

The post EP455: Deep Dive — How to Write a Novel with Tim Lott appeared first on The Bestseller Experiment.

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Andrea Dunlop began her career in publishing as a publicist for the likes of Doubleday before becoming an author and consultant based in Seattle. Her latest novel, Women Are The Fiercest Creatures, is the story of three women written out of a successful tech startup’s history. Andrea worked for over 15 years in publishing and […]

The post EP454: Andrea Dunlop — “Keeping Going is a Win.” appeared first on The Bestseller Experiment.

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Search Engine Optimisation (SEO) is what search engines like Google use to pair questions with answers. If you want to be found online, then understanding how SEO works is essential. In this deep dive, SEO expert Kelsey E Meyers offers simple and effective tips for authors to help them and their books appear at the […]

The post EP453: Deep Dive — SEO for Authors appeared first on The Bestseller Experiment.

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James Naughtie’s voice as presenter of BBC Radio 4’s Today programme will be familiar to listeners all over the world. As well as writing non-fiction, he’s the author of the Will Flemyng thrillers the latest of which, The Spy Across the Water, takes readers from Washington DC to Ireland and the Highlands of Scotland. James […]

The post EP452: James Naughtie — “A Sense of Place is Essential.” appeared first on The Bestseller Experiment.

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Scarlett Brade was born in London, but as a child she spent her summers in Toronto where she fell in love with reading. She self-published her first novel aged twenty-three, but then decided to experience life a little more before returning with her amazing new thriller The Hive, about a chilling murder live-streamed on Instagram. […]

The post EP451: Scarlett Brade — “Take Those First Steps” appeared first on The Bestseller Experiment.

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Sue Watson was BBC TV producer until she wrote her first novel and was hooked. Now she’s a USA Today bestselling author and has sold over a million copies, but that success came as a second act in a writing career where she switched from romcoms to thrillers. Sue tells about that pivotal change, her […]

The post EP449: Sue Watson — “You’re Looking for the Answers” appeared first on The Bestseller Experiment.

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Jonathan Whitelaw started out as a journalist, writing darkly satirical fiction on his commute to work. Jonathan tells us how he went from thinking that he could never write a crime novel, to creating a new cosy crime series with The Bingo Hall Detectives and The Village Hall Vendetta featuring a son-in-law and mother-in-law crime solving […]

The post EP448: Jonathan Whitelaw — “Turn The Idea on its Head.” appeared first on The Bestseller Experiment.

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Jessie Keane has Romany heritage and her Gran — who had ’the sight’ — foretold that that Jesse would not only write, but be famous for it. 6.5 million copies later and with each book becoming a Sunday Times top ten bestseller, that prediction has come true. Jesse celebrates fifteen years since her debut novel, […]

The post EP447: Jessie Keane — “Don’t Be Afraid.” appeared first on The Bestseller Experiment.

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Katy Brent is an award-winning journalist whose debut novel How To Kill Men and Get Away With It is perfect for fans of How To Kill Your Family and Killing Eve. Katy tells us how the novel evolved from a fun idea to something that drew on the Me Too movement to and the anger […]

The post EP446: Katy Brent — “Doing Something Meaningful” appeared first on The Bestseller Experiment.

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Amita Parikh’s debut novel The Circus Train took six years to write and has been earning praise worldwide, but it might never had happened if she hadn’t found herself lost in London, asking for directions. Amita tells us how she bounced back from rejection, why sport is the best way to train for writing, and […]

The post EP445: Amita Parikh — “Don’t Be a Victim.” appeared first on The Bestseller Experiment.

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Jeevani Charika is the author of Playing for Love, Picture Perfect and more, but she’s also a scientist and has been experimenting with ChatGPT to discover if writers should fear our AI Overlords or embrace them. We discuss: The impact AI might have on writers Using AI ethically in your writing What ChatGPT IS good […]

The post EP444: Deep Dive — Experiments with ChatGPT with Jeevani Charika appeared first on The Bestseller Experiment.

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JS Monroe worked as a foreign correspondent in Delhi, becoming a full-time writer. His psychological thriller Find Me became a bestseller in 2017, and, under the name Jon Stock, he is also the author of five spy thrillers. Warner Brothers bought the film rights to the Dead Spy Running trilogy hiring Oscar-winner Stephen Gaghan (Traffic, […]

The post EP443: JS Monroe — “Weird Alchemy” appeared first on The Bestseller Experiment.

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In this special deep dive episode we speak to Jenny Geras, Managing Director at Bookouture. Jenny tell us what it is that makes this innovative digital first publisher so different, and she answers our listener questions on submissions, the difference in trends with digital and physical books, and if it pays to be prolific. Links […]

The post EP442: Deep Dive — Bookouture with Jenny Geras appeared first on The Bestseller Experiment.

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Delilah S Dawson is the New York Times bestselling author of Star Wars: Phasma and many more titles across an incredibly diverse backlist, and she returns with a new thriller called The Violence which explores themes of women of escaping domestic violence and reclaiming their power. Delilah also gives us tips for writing for big […]

The post EP441: Delilah S Dawson — “It Was Always in my Head.” appeared first on The Bestseller Experiment.

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Lizzy Barber’s critically acclaimed debut novel My Name is Anna won the Daily Mail First Novel competition, and her latest thriller Out of Her Depth is a Richard and Judy book club selection. Lizzy’s journey has taken her from winning a Disney writing competition when she was ten, to the Royal Shakespeare Company, to one […]

The post EP391: Lizzy Barber — I Carry My Work With Me appeared first on The Bestseller Experiment.

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Patricia Gibney has sold over 2 million copies of her Detective Lottie Parker books, and readers worldwide love her stories, but her career started at a very tough time in her life. Patricia left her job of thirty years and was able to work through grief and reignite her love of writing through journaling and […]

The post EP390: Patricia Gibney — Start Writing Immediately appeared first on The Bestseller Experiment.

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Joanne Harris returns to the podcast with her gripping page-turning thriller A Narrow Door. Joanne answers our listener questions, tells us the importance of human interaction to her writing, why she doesn’t see a distinction between plotting and pantsing, and why ideas are like planets in a solar system. And the Two Marks discuss a […]

The post EP389: Joanne Harris — Squeeze Your Characters appeared first on The Bestseller Experiment.

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Ian Skewis’s debut novel A Murder of Crows became a no.1 bestseller and was long listed for the Guardian’s Not the Booker Prize. Ian tells us how it all began with a traumatic incident from his childhood, how he developed the story in different media for many years before writing the novel. Please note that […]

The post EP388: Ian Skewis — Memories and Fiction appeared first on The Bestseller Experiment.

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We welcome the wonderful Angela Marsons back to the podcast. Angela is the multi-million bestselling author of the DI Kim Stone series. And she’s back with Six Graves, the 16th book in the series. Despite her mega sales (five million and counting) and a 12-book contract, Angela tells us why she doesn’t take a single […]

The post EP387: Angela Marsons — Every Book is a Brand New Journey appeared first on The Bestseller Experiment.

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Ian W Sainsbury is the award-winning author of the Jimmy Blue series of thrillers. Ian has just started editing the fourth book in the series and he was kind enough to let us get a sneak peek at his editing process. He fires up ProWriting Aid and shares his screen with us as he gets […]

The post EP386: Deep Dive — Editing a Draft with Ian W Sainsbury appeared first on The Bestseller Experiment.

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Louise Hare’s debut This Lovely City was shortlisted for the RSL Ondaatje Prize and Louise was selected for the Observer’s top 10 best debut novelists. She returns with Miss Aldridge Regrets, a murder mystery set aboard the Queen Mary in 1936. Louise discusses how she built the novel up from a short story, and how […]

The post EP385: Louise Hare — Find the Discipline appeared first on The Bestseller Experiment.

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In a special mid-week episode, we speak to Andrew Chapman. Andrew is the author of horror novels like Jack’s Game, and he’s been a long-time supporter of the podcast on Patreon. A few weeks ago, he declared that he was going to write a novel in a day. His target was 50,000 words in 24 […]

The post EP384: Andrew Chapman — How To Write a Bestseller in a Day appeared first on The Bestseller Experiment.

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Simon McCleave’s first indie novel The Snowdonia Killings sold over 200,000 copies after its release in 2020. He is astonishingly prolific and all his novels since have been Amazon bestsellers. His new novel, The Dark Tide, kicks off a new series, and now he’s being published by HarperCollins. He reveals the things he learned in […]

The post EP383: Simon McCleave — Start with the Twist appeared first on The Bestseller Experiment.

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Eva Leigh is a USA Today bestselling historical romance author who combines female empowerment, whip-smart heroines, dashing rakes and sex positive stories. Eva takes us through her influences and writing process, including Han Solo, Duran Duran and baking… and she tells us why sometimes the best motivation for writing is spite. . In this episode […]

The post EP382: Eva Leigh — Romancing the Scoundrels appeared first on The Bestseller Experiment.