Ubben Talkin': Recent Episodes
Michelle Ubben
Sachs Media Group President Michelle Ubben brings her expertise to the table answering your burning questions about public affairs, public relations, crisis management, communications strategy and more. Tune in to hear Michelle interview thought leaders from all sectors and shed some light on the communications world.
Show Notes
How do you convince people to purchase something that doesn’t inherently impact them, but at the same time, changes the lives of others? In this episode, Berneice Cox, CEO of the United Way of the Big Bend, joins Michelle to share how strategic communications play an important role in getting people to invest in the wellbeing of their neighbors.
Links
Learn more about the United Way of the Big Bend and their response to the COVID-19 pandemic.
Sometimes, conversations with guests produce so many powerful insights and meaningful stories that they can’t all make it into the final cut. One of those conversations took place last fall with Attorney Ben Crump, legal counsel for the family of George Floyd. As we celebrate Juneteenth, following weeks of powerful Black Lives Matter protests, his insights on police brutality and the value of Black lives are more compelling than ever. We invite you to listen to this special episode with additional observations from this renowned civil rights advocate on what it means to be Black in America.
When your business is moving people, what do you do when the world stops moving? This week, Michelle is joined by our client, Mark Scullion, president of Suddath Workplace Solutions, a company that went from moving employees and students from place to place to moving everyone back home. Listen in as they discuss the future of the office spaces post-pandemic.
Everywhere you turn, people are talking about coronavirus. They want to know what is happening and what to do about it, but where do you turn for credible information? This episode, Michelle is joined by Dr. Anna Likos, global disease fighter and Florida's former state epidemiologist, to discuss what useful information is out there and the steps Americans should take to keep themselves safe.
Have you ever thought about a city as a brand? From New York City to Tokyo to Marrakech, each place has a unique vibe distinguishing it from the rest. This episode, Michelle is joined by Kerri Post, Visit Tallahassee’s executive director, to discuss what defines Tallahassee’s brand and how to share it with people inside and outside of the community!
Links
Connect with Visit Tallahassee:
Website
YouTube
Check out:
Greenville, SC (Yeah, that Greenville)
Seasoned Local: Your ultimate Tallahassee bucket list
9 on Southern Living’s The South’s Best Cities 2019
As we begin the climb toward the peak of Florida’s 2020 Legislative Session, Michelle’s schedule has been booked to the brim with presentations on advocacy best practices. In this solo episode of Ubben Talkin’, she offers advice to those visiting Tallahassee to petition their government. Listen in to hear how to best navigate the halls of the Capitol and make your voice heard.
What’s the key to making your New Year’s resolutions stick? In this bonus, solo episode, Michelle discusses the origins of starting anew and outlines her five communications resolutions to start the new decade.
When a brand is involved in a health-crisis, bouncing back and restoring consumers’ faith can be a long and delicate process full of communications challenges. In this episode, we’ll explore the rise, fall, and rise again of Mexican food giant, Chipotle, with Dr. Martha Roberts, Florida’s former deputy director of agriculture.
How do you have a conversation about race when the topic is so fraught? On this episode, we’ll explore this tough question and more with Ben Crump, renowned civil rights attorney and author of the new book, Open Season: Legalized Genocide of Colored People.
A successful online persona makes a brand recognizable and appealing. When you’re crafting yours, social media is your best friend -- but it can be hard to push through the abundant online chatter. Today’s guest is Danny Aller, the man behind the social media for the Florida Bar and the Tallahassee Beer Society. He’ll be sharing how he navigates through two very different online personas and how to find a voice that’s right for your audience.
Links
Connect with the Florida Bar:
Website
YouTube
Connect with the Tallahassee Beer Society:
Check out:
The award-winning #JustAdulting app for teens
The Miami lawyer who inspired #LawyersAreTheCoolest
Our favorite holiday: Love Your Lawyer Day