All About the Brand Podcast: Recent Episodes
Cortney Sargent, Sr.
It can be challenging to brand yourself when you feel like you don’t have the resources, information, and know-how at your fingertips. It’s hard when you feel stuck because you know you have something to share with the world, but you just don’t know how to get people to listen. But, you no longer have to do it alone!On this weekly 10-minute podcast, branding veteran Cortney Sargent uses his 10+ years of branding and design knowledge, plus his step-by-step system to help you build brand authority, reach more people, and share your genius with the world. You have the right to live your version of the American Dream, and Cortney is here to help you leverage your personal brand to do it.
I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business. With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, getting your company registered with the state and IRS, and a lot more. This business startup series will give you the information AND motivation you need to finally take that leap of faith into entrepreneurship.
I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business. With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, getting your company registered with the state and IRS, and a lot more. This business startup series will give you the information AND motivation you need to finally take that leap of faith into entrepreneurship.
I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business.
With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, getting your company registered with the state and IRS, and a lot more.
This business startup series will give you the motivation and information you need to finally take that leap of faith into entrepreneurship.
I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business.
With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, getting your company registered with the state and IRS, and a lot more.
This business startup series will give you the information AND motivation you need to finally take that leap of faith into entrepreneurship.
4.4 million new businesses were created in the US in 2020 and half a million created in January 2021 alone. Now is the perfect time for you to get in on this small business boom and take control of your income and future! And, in today's episode I'm gonna give you the motivation that you need to take that leap of faith. Plus, I'm starting a new episode series about business startup called the 9 Practical Steps to Start Any Business (even without money).
Whether you’re a coach, influencer, CEO, small business owner, e-commerce product owner, creator, or marketer, you have a story tell and an audience waiting to hear it. But, how do you tell it in a way so people actually care?
I'm gonna teach you how to clarify your personal brand message, identify the problems you solve for your customers, and position yourself as their solution, and I'm gonna use a 1,000-year-old story framework. In this episode, I’m going to help you clarify your message, identify the problems you solve, and position yourself as the solution using a 1,000-year-old story framework.
Download the fill-in-the-blank pdf workbook here: https://bit.ly/3jJJILt
Whether you’re a coach, influencer, CEO, small business owner, e-commerce product owner, creator, or marketer, you have a story tell and an audience waiting to hear it. But, how do you tell it in a way so people actually care?
I'm gonna teach you how to clarify your personal brand message, identify the problems you solve for your customers, and position yourself as their solution, and I'm gonna use a 1,000-year-old story framework. In this episode, I’m going to help you clarify your message, identify the problems you solve, and position yourself as the solution using a 1,000-year-old story framework.
Download the fill-in-the-blank pdf workbook here: https://bit.ly/3jJJILt
Well, congratulations! You’ve launched a brand new website. But, the work isn’t done yet. In this episode I'm giving you the 4 important things you must do in order for your website to stand the test of time, have peak performance, and give you a return on your investment.
These little-known, but simple, things will give you insight into the website design industry, process, and best practices for your next web project. I'm also letting you in on a few secrets other web designers will never tell you.
Download the free companion pdf guide here: https://bit.ly/2Zu2K0T
Episode Outline:
1:03 - #7: All website designers and agencies aren’t created equal
4:41 - #8: Website maintenance and security is a must-have
12:42 - #9: You need a strategy to drive traffic
These little-known, but simple, things will give you insight into the website design industry, process, and best practices for your next web project. I'm also letting you in on a few secrets other web designers will never tell you.
Download the free companion pdf guide here: https://bit.ly/2Zu2K0T
Episode Outline:
1:03 - #4: Have an idea of how much your website may cost and your budget
4:06 - #5: You get what you pay for in website design
10:41 - #6: A general understanding of the website design process
These little-known, but simple, things will give you insight into the website design industry, process, and best practices for your next web project. I'm also letting you in on a few secrets other web designers will never tell you.
Download the free companion pdf guide here: https://bit.ly/2Zu2K0T
Episode Outline:
1:34 - #1: You need website hosting and a domain name
3:26 - #2: You may have to write your own website copy
5:40 - #3: Your website needs strong calls-to-action
Which is more important? Being an entrepreneur or being a leader? It’s not a trick question, but it kinda is. Entrepreneurship requires a different set of skills than being a leader. Being a leader requires a different kind of mindset and approach than being an entrepreneur.
Almost anyone can call themselves an entrepreneur, but can anyone call themselves a leader? How do you know you’re a leader? How do you know you’re an entrepreneur? We'll explore it in-depth on today's show.
In 2017, my daughter Clarie was born on September 11, and on September 17, I was laid off from my job! In today's storytime, I tell you all about what happened.
In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive in
In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive in
In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive in
In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive in.
In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive in
Listen to this episode to hear how I became a personal brand changed my life forever, and how it can change yours as well! It is the secret to success! After I embraced my personal brand, I went on to exponentially grow my business, double my income, and become more known, liked, and trusted.
I’m gonna teach you how to write 3 different types of elevator pitches so you can confidently and intelligently speak about your brand and business to anyone and everyone, in any situation.
Download the free companion workbook here: http://bit.ly/2wGk8hP
If you're a personal brand, the name of your company is much less important than your personal mission to make an impact with your personal brand. In this episode, I talk about WHY your company name is irrelevant when you're a personal brand. Enjoy and subscribe!
If you've been looking for the key to success, look no further because SELF-AWARENESS is it! In this episode, I share 3 self-awareness exercises that will help you identify what makes you unique, help you learn what your peers truly think about your brand, and ultimately empower you to become a better entrepreneur, personal brand, and more importantly, a better human being. Enjoy and subscribe!
Download the workbook here: http://bit.ly/2gyrZbU
If you've been looking for the key to success, look no further because SELF-AWARENESS is it! In this episode, I share 3 self-awareness exercises that will help you identify what makes you unique, help you learn what your peers truly think about your brand, and ultimately empower you to become a better entrepreneur, personal brand, and more importantly, a better human being. Enjoy and subscribe!
Download the workbook here: http://bit.ly/2gyrZbU
If you've been looking for the key to success, look no further because SELF-AWARENESS is it! In this episode, I share 3 self-awareness exercises that will help you identify what makes you unique, help you learn what your peers truly think about your brand, and ultimately empower you to become a better entrepreneur, personal brand, and more importantly, a better human being. Enjoy and subscribe!
Download the workbook here: http://bit.ly/2gyrZbU
Okay, yes... I haven't recorded an episode since January--and I'm sorry!! Listen to this episode to find out what caused me to temporarily stop recording the podcast. But, nevertheless, let's get back into All About the Brand!
In this episode, I tell you how I started my career in graphic design, web design and branding. I went from simply wanting to help out at my church to owning my own design business to winning awards and building Fortune 500 websites—all without a degree. Please enjoy and subscribe!
In this episode, I’m talking about what it REALLY means to be an entrepreneur. If you think being an entrepreneur is all about glamour, being your own boss, balling out of control, and waking up whenever you want, you're off to a bad start. Real entrepreneurs don't fall in love with the IDEA of business; they fall in love with the opportunity to make a difference, pursuing a worthy goal, and eventually achieving their version of the American Dream. I keep it all the way real in this episode! Enjoy and subscribe!
Episode Outline:
0:00 - Intro
1:46 - What it takes to become a millionaire
2:20 - The real life obstacles to entrepreneurship
3:50 - 4 types of entrepreneurs
The beginning of the year is a great time to spruce up your website. In this episode, I outline some things that you should and downright should NOT do to your new or refreshed website. Enjoy and subscribe.
Episode Outline:
0:00 - Intro
1:16 - #1: DO
2:12 - #2: DON'T
3:48 - #3: DO
4:45 - #4: DON'T
6:28 - #5: DO
7:55 - #6: DON'T
In this episode, I break down the 4 phases of how to reinvent yourself and start a business using your personal brand. Whether you want to completely change your personal brand or make the transition from a traditional career to entrepreneurship, this episode will get your wheels turning and give you tons of tips and advice! Enjoy and subscribe!
Episode Outline:
0:00 - Intro
2:41 - Start With Changning Your Mindset
3:15 - Transitioning From Employee to Entrepreneur
4:08 - Phase 1: Establish Your Brand
5:58 - Phase 2: Map Out Your Brand
6:34 - Phase 3: Create Your Brand
8:14 - Phase 4: Launch Your Brand
I’m giving you 4 steps to build a powerful personal brand. This is for you if you want to use your expertise to build a personal brand or start a business, or if you already have a personal brand that you want to take to the next level and do it the right way. You can even use these 4 steps to reinvent yourself and start over. Enjoy and subscribe.
1:20 - Step #1 - Become self-aware
2:25 - Step #2 - Define your audience
4:32 - Step #3 - Write your positioning statement
6:27 - Step #4 - Create your visual brand
Mentioned in this episode:
• Episode 06: 3 Rs For Building a Dedicated Audience For Your Personal Brand: https://youtu.be/P0i6acUdmc4
• Self-awareness workbook: http://www.cortneyssargent.com/self-awareness-workbook
In this episode, I'm going to give you some strategies on how to build a dedicated audience for your personal brand. You have a message. You have something to say. Something that only you can say, the way you say it. And, there is a specific group of people who have been earmarked by destiny to listen to your message. They're waiting to hear from you. So, I'm gonna give you some advice on how to get them to listen. Enjoy and subscribe.
In this episode, you get to know me! I tell you my whole story of how I met my wife, our miscarriage, relocation to Texas, becoming an author, radio host, award-winning designer, and Co-Founder of Vicky Cakes–a CPG pancake mix company.
In this episode, I talk about one of the most overlooked aspects of personal branding—BUSINESS! Behind being a public figure, creator, and entrepreneur is the machine behind the scenes.
Learn what personal branding is all about, why personal branding should matter to you, and how your personal brand can help grow your business and career. Plus, I give you an example of how to build your personal brand using "Mike the Milkshake Man".
Episode outline:
0:48 - What Is Personal Branding?
3:40 - Why Personal Branding Should Matter to You
4:41 - How to Build Your Personal Brand
7:34 - How Your Personal Brand Can Help Grow Your Business
In this inaugural episode, I talk about how I need to do this podcast because I feel obligated to share the wealth of personal branding knowledge and expertise with those who need it.
I understand it can be challenging to brand yourself when you feel like you don’t have the resources, information, and know-how at your fingertips. It’s hard when you feel stuck because you know you have something to share with the world, but you just don’t know how to get people to listen. But, you no longer have to do it alone.
On this podcast, I use my 10+ years of branding and design knowledge, plus my step-by-step system to help you build brand authority, reach more people, and share your genius with the world.
I believe we all have the right to live our version of the American Dream, and I’m here to help you do it. Welcome to All About the Brand.