Scale to Seven® - SoundSage

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Balancing Short-Term Execution with Sustainable GrowthAs a business owner, your focus is often split between the immediate needs of your business and planning for the future. However, as your business grows and you have a team, you can't always be the one focused on the short term. Today, we’re talking about what it would look like for you, as the business owner, to focus on vision, strategy, and growth while your team is executing the day-to-day.

In This Episode You’ll Learn:

The importance of delegating daily tasks to the team while you focus on visionary leadership and problem-solving to ensure sustainable growth.
What it actually means to work ON your business instead of IN your business, including what to prioritize as CEO.
Why transitioning from short-term to long-term focus to drive sustainable growth is not an overnight process, and how to get started today.

Next Steps:

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8 Most Common Mistakes Scaling from Private to Group Coaching

Leveraging group programs is a great strategy to improve scalability. Still, many business owners are unprepared or unaware of the changes required to serve successfully one-to-many. It’s not just about increasing the number of customers you sell an offer to. You have to change the dynamics of how you deliver results.

Today, I’m sharing some of the most common mistakes business owners make when transitioning to offering group programs, along with the potential consequences, so you can avoid these pitfalls and scale successfully.

In This Episode You’ll Learn:

The most common mistakes made when transitioning from private, 1:1 offers to group programs.
Why delivery dynamics have to shift if you want to successfully transition to offering group programs.
How to achieve scalability with a group program while maintaining delivery quality and achieving better client results.

Next Steps:

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Five Steps to Convert a Lead from Cold to Customer

Marketing and selling are all about building relationships, and trust doesn’t get created overnight. Similar to dating, there are multiple stages to building trust, and each one is just as crucial as the next. The same is true for taking a cold lead and converting them into a customer. There are five key stages involved in building trust with your potential customers, and I’m sharing them with you in this episode.

In This Episode You’ll Learn:

The right perspective to have around building trust with potential customers.
A five-step process for effective marketing and sales. Pay attention because each of these steps is crucial.
How to be patient and enjoy the process of building trust when marketing and selling.

Next Steps:

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Managing Your Team’s Time Off

As a small business owner, you probably don’t want your entire business to halt when your team takes time off. So, how do you balance giving yourself and your team time off while ensuring the necessary tasks keep moving forward?

Today, we explore proven strategies for managing time off with your small teams, including the importance of planning ahead, cross-training team members, and utilizing technology.

In This Episode You’ll Learn:

Why effective time-off management for small teams is crucial to prevent burnout and boost productivity
How to keep your operations moving forward year around
My top strategies to manage your team’s time off
The one thing you can implement today to help you avoid negative impact, even when someone is out last minute

Next Steps:

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How to Commit and Follow Through to Create Results

You may want to hit a certain revenue goal or serve a specific number of clients in your business, but a decision must have commitment and follow-through to create results.

Not only do you need to decide what you’re going after, but you also need to commit to that decision and take the action necessary to make it happen. There is a cycle to commitment, and there are times when it’s naturally high and can wane. Understanding how to overcome when commitment is low is crucial to your success.

In This Episode, You’ll Learn:

The natural way confidence and commitment fluctuate depending on when you started pursuing a goal and why it may wane over time.
The characteristics of low and high commitment cycles.
How to overcome low commitment by identifying, examining and shifting the negative thoughts.

Next Steps:

Let’s Connect

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Stand Out from Competitors with InnovationNew business owners are joining the online landscape every day, and it can be like you’re in a sea of similar service providers, wondering how potential clients will choose you. Can you relate? Have you ever wondered how to stand out from your competitors?

The answer is innovation. Innovation is the spark that will keep you ahead of competitors, fuel your growth, and drive your success. And today, I’m revealing the top blocks of innovation. Awareness is the first step, and knowing what these barriers are is the best first step you can take toward becoming an innovator in your niche.

In This Episode You’ll Learn:* Why innovation is the best way to stand out from your competitors. * The 8 most common barriers to innovation for online business owners. * How to shift from the “when will I arrive?” mentality to falling in love with iterating and optimizing as you scale.

Next Steps:

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Reclaim Your Power as a Business OwnerIn your journey to establish a thriving business, getting lost in the web of external advice, strategies, and opinions is too easy. Between coaches, courses, social media, friends, and family, there is always someone with an opinion on what you’re trying to accomplish.

The problem is the more you listen to those outside of you and neglect your own internal wisdom, the more you are giving away your power to forces outside of you. Today, it’s time to TAKE YOUR POWER BACK.

In This Episode You’ll Learn: How to Recognize the Power Drain: I’ll show you how you may be subtly or unknowingly surrendering your decision-making authority. It is important to understand these pitfalls so you can regain control. * The Impact of External Influence: Find out why relying too heavily on external advice, whether it's from family, coaches, market trends, or team feedback, can hinder your growth and decision-making confidence. * How to Embrace Self-Trust:* It’s okay to gather and consider advice, but remember you ultimately retain the authority to make decisions aligned with your vision and values.

Next Steps:

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How to Spend Your Time (for Business Owners)How often do you feel like there aren’t enough hours in the day to get everything you want done? Have you ever wished you had more hours?The reality is you will always have more tasks than you can fit in the time you have. It’s the nature of running a business! There will always be another email to reply to, another call to make, or another problem to solve.

How you spend your time is important, and today, I will give you one mindset tweak and 4 simple time principles to help you choose how you spend your time well.

In This Episode, You’ll Learn:* A profound mindset tweak to help you manage your time and make decisions aligned with your values and vision. * Actionable strategies to identify priorities, create essential breathing room, and confidently wield the power of "no" to shape a future that resonates with your goals and aspirations. * Valuable insights that will empower you to make intentional decisions, maximize productivity, and achieve both personal and professional fulfillment.

Next Steps:

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Overcome Any Business Challenge with the Power of Radical Responsibility

What if I told you it’s possible to overcome any business challenge you face with ONE approach? It sounds too good to be true, but it’s not! The one approach I’m talking about today is something I refer to as “radical responsibility,” and I’m going to show you how to adopt this approach in your business today.

Radical responsibility is owning everything that happens in your business, including its successes and failures, without blaming external factors or individuals. It’s you owning 100% of your role in the equation, and when you do this, the results are incredible!

In This Episode You’ll Learn:

How radical responsibility will empower you to be a force for change and help you make better decisions for your business.
The benefits of radical responsibility in fostering trust and transparency with your team and how it makes team members more likely to step up, take risks, and become proactive.
7 ways to embrace radical responsibility in your day-to-day operations and start to see the benefits of this approach as soon as TODAY.

Next Steps:

Let’s Connect

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Top 8 Delegation Mistakes and How to Avoid Them

Working on your business rather than in your business. It sounds like a dream, doesn’t it? Well, it can be your reality IF you avoid these delegation mistakes!

If I had to guess, your schedule is probably so full of work and tasks to do that simply working on your business feels impossible. But the truth is you, as a business owner, cannot do everything and still create the vision you have.

Hiring and delegation are both significant factors in any business’s growth. When you delegate right, you open up the possibility of scaling, your team performs better, and you have time to focus on the high-impact activities only you, as the CEO, can do.

In This Episode You’ll Learn:

Why delegation is crucial for your business’s growth and how you can create a successful team.
How delegation can lead to scalability, improved team performance, focus on high-impact activities, and business growth potential.
The 8 most common delegation mistakes entrepreneurs make, and simple strategies to avoid or handle them if they arise.

Next Steps:

Let’s Connect

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Break the Business Burnout CycleBusiness burnout is a very real phenomenon for entrepreneurs, and it often occurs in a cycle. “If I want it done right, I’ll have to do it myself.” ← Have you ever said THIS before? If so, this episode is for you.

One moment, you’ll feel like everything is handled and things are moving forward like a well-oiled machine. Then, a team member will drop the ball, a customer will complain, or something will get missed, and you feel stressed, overwhelmed, and like you want to quit. These two phases repeat, and you have yourself stuck in a cycle.

Listen to this episode to discover why you experience business burnout repeatedly and how you can break free from the business burnout cycle.

In This Episode You’ll Learn:* How the burnout cycle starts, and which two of your behaviors keep it operating on repeat. * The common but unhelpful ways most entrepreneurs try to resolve business burnout that actually lead to further issues. * The REAL REASON behind business burnout and how to overcome it the right way so you can grow your business sustainably.

Next Steps:

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Control vs. Growth: A Case to Delegate to Your Team

Staying in control is a major factor holding your business back. Tune in to this episode to get tangible strategies and tips around how to build and delegate to your team so you can reach your next level.

When you started your business, you were a team of 1, acting as the coach, copywriter, graphic designer, web developer, admin, bookkeeper, and probably more.

As time progresses, it becomes necessary to bring on team members to help. As you hire, you have a decision to make - do you micromanage and control your team? Or do you fully delegate?

You know delegation is the way, but it’s hard to release control! Trust me, I totally understand. That’s why today I will show you how to release control and delegate so you can GROW!

In This Episode You’ll Learn:

What’s really going on internally when you struggle to release control, and how those thoughts keep you stuck.
How to view building and managing a team so you can achieve the best results possible through other people.
The role you need to take in your business if you want to scale to new levels.

Next Steps:

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Simplify Your Big Money Goals in 6 Steps

What is your next big money goal? Is it making $250K in a year? Or $500K? Or $1M?

Whatever it is, big money goals have one thing in common: they can feel a bit uncertain and may even leave you feeling overwhelmed or unsure if it’s even possible.

This is all normal because, naturally, your goals are something you haven’t achieved before. However, we need to shift those feelings of impossibility and uncertainty and frame your goals in a way that feels simple and doable if you want to create success.

I have a 6 step “goal math” process using basic mathematics that will help you simplify your big money goals, and I’m sharing those steps with you in this episode.

In This Episode You’ll Learn:

The 6 quick goal math steps you can use to simplify your big money goals.
Which numbers are essential to know so you can set yourself up for success.
How to use goal math to help you make decisions about your pricing, offer suite, marketing strategy, and more!

Next Steps:

Ready to go from business owner to CEO? The Elevate Effect™ will help you do just that. Make the transition from doer to leader and learn how to achieve results through other people. Click here to get started!
Are you feeling stuck with your team? Give me 1 day, and I’ll show you exactly what you need to do to create your own high performing team during a team-focused Scale Day. Click here to apply for a Scale Day.

Let’s Connect

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Maximizing Team Performance: Navigating the 3 Team Member Types

If you want to create a successful team, a “one-size-fits-all” approach will not work. Each team member is unique and comes to your organization with a different skill, motivation, and experience level.

Your job as a leader is to recognize which of the 3 team member types each is so you can tailor your approach to them accordingly and bring out the best in everyone.

In This Episode You’ll Learn:

What the 3 team member types are, and how to identify each.
My top 3 suggestions for how to lead each type of team member to maximize results.
How to manage your mindset around your team's differences and lead your team to success.

Next Steps:

Ready to go from business owner to CEO? The Elevate Effect™ will help you do just that. Make the transition from doer to leader and learn how to achieve results through other people. Click here to get started!
Are you feeling stuck with your team? Give me 1 day, and I’ll show you exactly what you need to do to create your own high performing team during a team-focused Scale Day. Click here to apply for a Scale Day.

Let’s Connect

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Building Connection on Remote Teams

There are so many incredible benefits to growing a remote team, from having access to a global talent pool to greater flexibility with time and location freedom.

But with the benefits also comes the challenge of building connection on remote teams.

In This Episode You’ll Learn:

The importance of connection on remote teams
The common challenges of building connection on remote teams
Strategies to build connection on remote teams

Next Steps:

Join our mentorship for 6 to 7+ figure entrepreneurs:The Elevate Effect™
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Five Factors to Identify the Right Time to Systemize

Creating systems in our business can improve efficiency, profitability, and scalability.

But when is the right time to systemize?

Creating systems too soon or too late can both cause unnecessary consequences.

In This Episode You’ll Learn:

The importance of waiting for the right time to systemize your business
Five factors to determine if it's the right time to start systemizing
The consequences of systemizing too early or waiting too long

Next Steps:

Join our mentorship for 6 to 7+ figure entrepreneurs:The Elevate Effect™
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Hiring for Success: How Competence, Chemistry, and Character Impact Your Business

We all know that finding the right people to join your team is no easy task. Hiring for success involves crucial decisions that will significantly impact your business success.

With that said, it’s important not to rush the process or settle for someone who is the wrong fit.

Hiring isn’t just about filling a position, it’s about building a winning team.

To do so, you need to assess candidates based on three crucial aspects that come together in what I refer to as The Hiring Triad.

In This Episode You’ll Learn:

Three key factors to assess candidates and find the right fit
The consequences of settling and why compromising on any of the hiring triad pillars can lead to damaging outcomes for your business and team
Hiring tips to help you build a winning team and create a thriving work environment

Featured on the Show:

Grab the Team Onboarding Checklist HERE

Next Steps:

Join our mentorship for 6 to 7+ figure entrepreneurs:The Elevate Effect™
Book your Scale Day to solve your biggest bottlenecks and scale your business: Scale Day

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Prioritizing Performance: Shifting Focus from Size to Results in Team Growth

Many business owners believe that a larger team is a sign of success. And while I am all about celebrating as you expand your team - I believe the focus of team growth should be less about how large your team is and more about how well they perform.

Because the size of your team doesn’t matter if you’re not getting results.

In fact, a small, well-aligned, and motivated team can outperform a larger, less cohesive team.

In This Episode You’ll Learn:

The importance of prioritizing team performance over size.
The benefits of small teams, such as better collaboration, communication, agility, and autonomy.
How a high-performing team, regardless of its size, can deliver outstanding results.
The role of scalability and sustainability in team growth and business success.

Featured on the Show:

Episode 96: Problems Scale

Next Steps:

Join our mentorship for 6 to 7+ figure entrepreneurs:The Elevate Effect™
Book your Scale Day to solve your biggest bottlenecks and scale your business: Scale Day

Let’s Connect

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The Art of Giving FeedbackImagine how chaotic and confusing it would be if sports teams didn’t have coaches to give guidance and feedback.

The team’s potential for improvement would be severely limited and the players would all be doing their own thing.

Just like in sports, your team members need guidance and feedback to improve and as uncomfortable as it may be, it’s your responsibility to give it to them.

That’s why, I’m sharing the most important aspects of giving feedback in my latest podcast episode. You’ll learn:* The framework I use to give effective feedback * The importance of understanding the root cause * Coaching vs Correction * Commitment and Support

Next Steps:

Join our mentorship for 6 to 7+ figure entrepreneurs:The Elevate Effect™
Book your Scale Day to solve your biggest bottlenecks and scale your business: Scale Day

Let’s Connect

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The Reverse Delegation Trap and Strategies to Avoid It

Have you ever heard of reverse delegation? It’s a common problem among leaders and team members and I want to give you three strategies to combat it.

Reverse delegation is when you either intentionally or unintentionally take back a task to work on after you’ve already delegated it.

This is not what we want to happen.

As a manager, you already have so many things that you are focused on and that you are responsible for. You need your team to manage the work that you are delegating to them instead of delegating it right back to you.

That’s why, in my latest podcast episode I’m sharing:

9 reasons reverse delegation could occur
3 strategies for avoiding reverse delegation
Examples of things to do or say in each situation

Next Steps:

Join our mentorship for 6 to 7+ figure entrepreneurs:The Elevate Effect™
Book your Scale Day to solve your biggest bottlenecks and scale your business: Scale Day

Let’s Connect

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7 Essential Decision Fatigue SolutionsDecision fatigue is a real thing… one I’m sure we’ve all experienced. Being able to identify when this is happening is key to getting in front of it.

In fact, recently I faced this as multiple life events, business projects, team and client scenarios all compounded, demanding my attention and requiring decisions from me.

The more decisions I made, the more difficult the next decisions became, and eventually I had a backlog that was holding up my team, that was draining my mental energy, and I was feeling stressed.

It's not the first time I faced decision fatigue, so I recognize those signs. And if you're feeling stressed, unproductive, and impulsive, then decision fatigue may be at play for you.

In This Episode You’ll Learn:* The importance of identifying when you’re feeling decision fatigue * 7 decision fatigue solutions * Examples of how I used these solutions at a recent photo shoot

Next Steps:

Join our mentorship for 6 to 7+ figure entrepreneurs:The Elevate Effect™
Book your Scale Day to solve your biggest bottlenecks and scale your business: Scale Day

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Is Your Business Scalable?Can your business pass the “three little pigs” test? Meaning, is your business built on a strong foundation to withstand the pressure of growth?

If you aren’t currently able to take on new clients, then you need to take a step back and really look at your business foundation. What needs to change in order for you to scale?

In This Episode You’ll Learn:* What the “Three Little Pigs” test is * How to be proactive when it comes to scaling your business * How to identify weak areas to reinforce them * How to take action now

Featured in this episode:* Episode 96: Problems Scale

Next Steps:

Join our mentorship for 6 to 7+ figure entrepreneurs:The Elevate Effect™
Book your Scale Day to solve your biggest bottlenecks and scale your business: Scale Day

Let’s Connect

Glean from our library of CEO resources at kathrynbinkley.com
Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher!

We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Don’t Rush It: Why Slowing Down Can Speed Up ProgressHave you ever been driving somewhere while engrossed in a conversation only to realize too late that you missed a crucial turn? And now your arrival time is significantly delayed?

This happens in business too.

Your driving destination represents your business goals and the engrossed conversation (the one that made you miss your turn) are all the various distractions and day-to-day demands of running your business.

Just as a conversation can distract you from your drive, a lack of focused thinking time can lead to delayed progress, missed milestones, or even veering away from intended business objectives.

In This Episode You’ll Learn:* The importance of thinking time in your business * The most common reasons business owners fail to incorporate thinking time * 5 Strategies to help you get that crucial thinking time * What to actually think about

Featured on the Show:Scale Days

Let’s Connect* Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Send me a screenshot of your review (DM me on Instagram or email hello@kathrynbinkley.com) and I’ll give you free access to my CEO Scorecard. This is the same tool I use with my multiple 6 and 7 figure clients to help them uplevel their role as CEO and achieve massive results.

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Trust and Delegation: A Delicate BalanceWhen you first begin working with a new team member, you don’t automatically trust them. You may have confidence in their ability based on what they’ve told you they can do, but that’s not the same as trust.

So how do you grow to trust them?

It’s quite simple - you begin by delegating.

It’s similar to falling in love. You don’t go on a date once you start to fall in love. You go on a date to fall in love.

It’s important to build trust over time with an effective delegation plan with each new team member.

And I’ll show you how…

In This Episode You’ll Learn:* How NOT to delegate and why it’s crucial to understanding how to build trust effectively * How failure plays a part in delegation * The difference between trust and confidence * How to set realistic expectations when delegating

Featured on the Show:The Elevate Effect™

The Trust Factor Workshop

Let’s Connect* Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Mentioned in this episode:

The Trust Factor Workshop

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Say Goodbye to Micromanagement and Hello to Values-driven LeadershipAre you tired of constantly telling your team what to do? I hear you and there’s a better way to lead and empower your team—one that will revolutionize the way you manage and bring out the best in your people.

Picture this: no more endless rules and micromanagement. Instead, imagine a team that understands your values and embraces them wholeheartedly. A team that knows the "why" behind their actions and can apply that knowledge to any situation they face.

In this episode of The Elevate Effect™, we dive deep into the incredible power of values.

In This Episode You’ll Learn:* Why values are key to building trust and fostering better relationships with your team * Practical tips to define your values and ensure they align with your team's unique identity * How values-driven leadership can simplify management and create a more cohesive and motivated team

Featured on the Show:* The Trust Factor Workshop * The Elevate Effect™

Let’s Connect* Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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The Elevate Effect™Over the years, I’ve come to realize the importance of leadership in business and the difference it can make in truly scaling.

Success ultimately comes down to the quality of leadership, yet many business owners don’t prioritize improving their leadership. What they’re missing is what I refer to as The Elevate Effect™.

When you elevate your role as CEO and your leadership skills, you elevate your team and your results.

In This Episode You’ll Learn:* The vital role of leadership in scaling your business and achieving long-term success. * Why operations and marketing alone may fall short without effective leadership. * What it means to have the transformative power of The Elevate Effect™.

Featured on the Show:The Elevate Effect™

Let’s Connect* Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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What Do You Use As a Filter For Your Decisions? As business owners, it’s easy to feel like we’re making progress and headed in the right direction when we put our head down and hustle like crazy.

Well, I have news for you.

You might be suffering from vision drift if you do this.

If you’re not using your vision to filter all your decisions, you could be doing things that are leading you off track, all while feeling like you’re making progress.

In This Episode You’ll Learn:

What vision drift is
3 Steps to avoid vision drift
Who can help you with vision drift

Featured on the Show:

Scale to Seven® Mastermind

Let’s Connect

Glean from our library of CEO resources at kathrynbinkley.com
Connect with Kathryn on Instagram!

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The Art of Problem Awareness Are you the type of leader that waits for problems to arise in their business before addressing them?

Have you ever thought about how much money that’s costing you, by waiting for those problems to become obvious?

As a leader, it’s your responsibility to find the problems early and get to the root of them, by expanding your problem awareness.

The quicker you can detect a problem, the faster you can solve the problem.

In This Episode You’ll Learn: * 4 places to proactively look for sources of problems in your business (hint - most business owners stop after the first 2) * The impact of waiting to find and solve problems in your business * How to coach yourself and your team through problems

Featured on the Show: Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Gratitude is a Prerequisite to Growth When you look at where you are now, what’s your first thought? Many business owners compare themselves to where they want to be and think “I’m behind” or “I have so far to go” or “I should be further along”.

But none of those thoughts feel good or will lead to the kinds of actions you need to get closer to your desired result.

Instead, reflect on why you’re grateful for where you are now and listen in to find out how that will impact your results.

In This Episode You’ll Learn: * What causes feelings of frustration, pressure, doubt or fear when you think about your business goals * The impact that gratitude has on your results * Two exercises to give you a quick perspective shift

Featured on the Show: Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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How Are You Leading Your Team? If you have a team, leadership isn’t optional.

You may say you don’t have time to lead, but you are leading either way.

It’s just a matter of whether you are leading well.

I can show you how to lead your team, even when you’re short on time. Because believe it or not, leading doesn’t have to take a lot of time if you’re being intentional.

In This Episode You’ll Learn: * How to lead well without adding a lot to your plate * Who you need to focus on leading first * 6 small leadership habits that make a big difference

Featured on the Show: Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Should You Prioritize Results or Experience? Have you ever been to a restaurant and had bad service, but good food? What about good service and bad food? Did you ever go back?

In business entrepreneurs often hyper focus on results, and then experience drops. So they switch focus to experience and results drop, and it’s a constant trade off.

The only way to scale your business sustainably, is to elevate results and experience across 3 core areas. It can never be one or the other - it’s always both.

In This Episode You’ll Learn: * The 3 core areas in your business to elevate both results and experience * The reasons why you have to elevate both and never one or the other * What happens if you fail at this balancing act

Featured on the Show: * Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Do You Know Where Your Customer Journey Begins and Ends? What do you do when you’ve helped your clients achieve everything you’ve set out to help them with? When they’ve come to the end of their customer journey?

Have you mapped out the end of your customer journey? If not, it’s worth considering where to complete your customer journey based on what’s best for your clients and your business.

In This Episode You’ll Learn: * Two reasons why you should define the end of your customer journey * Why the end of a customer journey isn’t often addressed * The benefits of qualifying clients before working with you and before renewing

Featured on the Show: The Scalability Factor®

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Which Discomfort Will You Choose? As a CEO of your business, you will find yourself faced with making some hard decisions. You’ll also start to notice, there is often discomfort no matter which choice you make.

You’ve delegated most of the easy decisions and now the ones that escalate to you are often the tough ones, the not so straightforward decisions between two options that both feel uncomfortable.

When facing these types of decisions, there are a lot of factors to consider and that’s what we dive into, in this week’s episode.

In This Episode You’ll Learn: * 3 perspectives when making difficult decisions * Why it’s important to define your vision, mission and values and how this plays a part in making those decisions * What to look for in someone you lean on for decision support.

Featured on the Show: Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Believe It Before You Achieve It Have you ever felt so ecstatic over a goal you achieved? Maybe it was signing on a new client, or selling out your group membership. What about failing to reach a goal? Was it so crushing, you had to pause for a moment to process your feelings about it?

What if I told you having these high highs and low lows is actually unhealthy in business? It means you’re attaching too much meaning to hitting your goals.

Don’t wait to achieve it before you believe it.

In This Episode You’ll Learn: * How to plan for failure * How to find neutral with your goals * The importance of choosing your beliefs about results ahead of time

Featured on the Show: Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Building Your Business With the End In Mind For most of us, we started our business so we can do more of the things we love, both inside and outside of the business.

I know for me, one of the things I love is having an impact. So, when I heard the middle school needed a cheerleading coach, I jumped at the chance. A chance to help these girls with not only cheer, but mindset and leadership skills.

I knew I’d be able to take on this opportunity because I built my business with the end in mind. I built it in a way that has allowed me to shorten my workday by 2 hours each day so that I can attend daily practice.

I intentionally built my business with systems and structures in place so that I can step away sometimes. So that I can spend more time with family, take care of myself, enjoy new hobbies, and give back to my community.

But building a business that gives you freedom must be done intentionally, and doesn’t happen when you’re simply going through the motions of business.

In This Episode You’ll Learn: * Why you need to build your business WHILE working your ideal schedule * The signs of an entrepreneur going through the motions * 5 P’s to show up every day like it’s game day

Featured on the Show:

Entrepreneur’s Guide to Creating More Time Freedom

Scale to Seven Mastermind

Let’s Connect

Glean from our library of CEO resources at kathrynbinkley.com
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Why You Shouldn’t Rush Success I’m so excited to be back on the podcast after a much needed break. I took some time off to spend time with family, train new team members and to get ready for all the exciting things I’m bringing you in this next season of business.

As I slowed down, it became more evident to me how we sometimes rush success and the damage that can do. Sometimes we find ourselves prioritizing speed above everything else - sustainability, team well-being, and scalability.

There will always be times in our business where we’ll need to slow down, whether it’s for personal reasons, intentional or unintentional, or to take time off to accomplish a big goal. But have you ever noticed when you take that time, you still feel like you need to hurry up? Like we need to rush to be successful?

I have an unpopular opinion - If you slow down, it will actually speed up your results.

In This Episode You’ll Learn: * The 4 signs that you’re rushing success * How to slow down to speed up results * How short-term decisions can slow down success

Featured on the Show: Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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When was the last time you took an unplugged vacation? As business owners, it can be hard to get away, to completely unplug from our business, but it’s definitely necessary.

When this episode airs, I’ll be prepping for a week away to completely unplug, knowing my team will be able to run the business without me.

This didn’t happen overnight and I didn’t always have a team to run things when I was away. But I still made sure to unplug from time to time. It’s so important for us as business owners to rest and rejuvenate.

In fact, we’re taking a 2 month break from this podcast while we unplug for a bit to come back with some exciting new stuff in the fall just for you!

If you haven’t taken some time off recently, plan some time right now using the steps I teach you in this episode.

In This Episode You’ll Learn: * The difference between unplugged and on hold * How it’s possible for me to step away while my team runs the business for me * What I do before, during and after time off

Featured on the Show: Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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What Happens After You Free Up Your Time? After working with my clients, there always comes a time when I get asked, “So, what am I supposed to do now?”. This happens after they’ve streamlined their business and team and it often leaves them feeling confused about what to spend their time on.

As a CEO, there are two buckets you should be spending your time on that you may be ignoring completely right now.

In This Episode You’ll Learn: * What CEO Action is and why many business owners avoid it * 2 categories to spend your time on as a CEO * 5 core CEO responsibilities * The benefits of CEO Action

Featured on the Show: Episode 73

Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Transitioning Into Unchartered Territory In this episode, we chat with Dr. Carrie Pagliano, a physical therapist for postpartum women about her transition from working solely in a brick and mortar 1:1 setting to incorporating a business model that can scale online.

Carrie always knew she wanted to have a positive impact on women and when she realized she could reach more people and have an even greater impact in the online space, she was all for it.

She just wasn’t prepared for everything that went with owning your own online business, even after successfully running a private practice.

In This Episode You’ll Learn: * What helped Carrie the most when scaling her online business * Why she chose her business model * How the coaching she gets inside Scale to Seven® has helped her

Featured on the Show: Dr. Carrie Pagliano has been a dynamic leader in clinical care and education in the areas of women’s/pelvic health and orthopedics for nearly 20 years. Dr. Pagliano received her Masters in Physical Therapy from the University of the Sciences in Philadelphia in 1999 and Doctor of Physical Therapy from the University of St. Augustine for Health Sciences in 2007. Dr. Pagliano is a double Board Certified Clinical Specialist in Orthopaedics and Women’s Health and holds Manual Therapy Certification from the University of St. Augustine for Health Sciences. Dr. Pagliano is the founder of Carrie Pagliano PT, LLC. For over 10 years she was the program lead/founder for the Pelvic Physical Therapy clinical program/physical therapy residency at MedStar Georgetown University Hospital in Washington, DC.

You can find her at:

https://carriepagliano.com/

@carriepagliano

Active Mom Podcast

Scale to Seven®

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Glean from our library of CEO resources at kathrynbinkley.com
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What Are You Attached To and What Do You Need To Let Go Of? I have a different type of analogy for you today, but hear me out.

As we were shopping for a leash for our new puppy (Oakley, who is the cutest thing ever), it made me think about how this leash will keep him attached to us so we can keep him safe. Which is a good thing when you’re a puppy. But not a business owner.

We teather ourselves to things, ideas, feelings, that keep us from growing.

We say we want freedom but we end up attaching ourselves to things that make us feel safe (and ultimately keep us from getting what we really want).

Today I want you to ask yourself, “what do I need to let go of in order to scale my business?”.

In This Episode You’ll Learn: * How to detach from your leashes and take calculated risks * The 5 things you might be attached to that are holding you back * What will happen if you can’t let go

Featured on the Show: If you’re having trouble letting go, if your business can’t keep running if you step away, I can help. I can show you how to go from being an overwhelmed entrepreneur to an unstoppable CEO. Click HERE to learn more!

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Is Your Business Healthy? As a business coach for 6 and 7-figure entrepreneurs, I’ve had the opportunity to diagnose whether or not a business is as healthy on the inside as it appears on the outside.

And I’m here to tell you, that isn’t always the case.

Sometimes entrepreneurs focus on the wrong numbers or don’t understand their metrics, leading them to believe their business is healthy when it’s not.

There are specific key performance metrics all business owners should measure, and it’s not all about growth, followers, or engagement.

Growth doesn’t always equal success.

In This Episode You’ll Learn: * What metrics truly matter at the end of the day * Why you need to focus on results first and then tasks * Importance of revenue vs profit * How to differentiate between metrics that matter and vanity metrics

Featured on the Show: * Scale to Seven® Mastermind * Want to learn more about my proven 7 figure systems and how to work less without sacrificing clients or revenue? Sign up for Overwhelmed to Unstoppable, which kicks off Jun 6, 2022. You don’t want to miss it!

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Are you willing to enjoy today at the cost of tomorrow? In high school, I was a cross country runner and little did I know it then, but the lessons I learned have served me well in life and business.

I learned you can either be one of those people that sprints right out of the gate, or one who plays the long game by pacing yourself.

If you’re a sprinter trying to play the long game, you’ll eventually wear yourself out. Pacing allows you to stay focused on the big picture and make it to the end.

In This Episode You’ll Learn: * The impact of short vs. long-term thinking in business * Why long-term thinking is your best short-term strategy * What to do if you've been trying to scale your business with a short-term mindset

Featured on the Show: Are you questioning if your business is sustainable and you’re ready to begin planning for the very long-term? Do you want to get to that next level of your business, but you feel so overwhelmed and in the weeds? Then my FREE 4-day workshop is just what you need. I’ll show you how to simply scale from 6 to 7 figures while working less. Sign up for Overwhelmed to Unstoppable here.

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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When you can’t keep solving problems the way you always have Before working with me, my clients Jen and Annie, said they felt like they were on a sinking ship. They knew it was due to their lack of backend systems, processes, organization, and team communication, but didn’t know how to turn it around.

But I didn’t see it as a sinking ship at all. I saw the potential. They just needed to start asking different questions. Questions like: is this sustainable, is it scalable, and is it profitable?

If you’re ready to learn how to create a sustainable, scalable, and profitable business, join me in the Scale to Seven® Mastermind. I’ll show you how to look at your business through a different filter to reach your goals. Apply here.

In This Episode You’ll Learn: * The importance of having different skill sets on a team * How to ease your resistance to systems and processes * How to make sure every decision is in alignment with your mission and goals * The #1 question you should ask yourself before putting a plan into motion

Featured on the Show: Jennifer Campbell and Annie Brees, are on a mission to free women from the diet cycle, repair their relationship with food, and help them find their ideal body weight without restriction and obsession. It's kinda personal for them! They each have their own story of overcoming diet culture to experiencing true freedom and sustainable weight loss.

Their passion is showing women that they can achieve their health and wellness goals in a balanced way that preserves their emotional health, happiness and freedom.

Balance365 website
Follow Balance365 on Instagram
Balance365 Podcast
Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Do you have 7 figure desirability? The level of your desirability to hit 7 figures will affect the level of your business growth.

Let me say that again for those of you in the back.

If you don’t have an unwavering belief that you’ll hit 7 figures in your business, you probably won’t. Usually when you want something bad enough, you’ll do whatever it takes to get it. When it comes to money, we sometimes have a resistance level that keeps us from fully believing we’re capable or deserving.

If you don’t 100% believe you’ll hit the 7 figure mark in your business, this podcast is for you. Listen while I reveal the 3 things you need to have in place before you can hit those magical 7 figures.

It’s also imperative that you surround yourself with others that have a 7 figure vision. That’s why I created a group for like-minded people inside the Scale to Seven® Mastermind. If that’s who you want to be, I invite you to Apply Here.

In This Episode You’ll Learn: * You might be someone who wants to hit 7 figures in their business, but just doesn’t know it yet * How 7 figures looks different for everyone * Why it’s important to lean into any resistance you feel towards hitting a 7 figure goal * The 3 things you need in order to build 7 figure desirability

Featured on the Show: * Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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You got to your goal of 6-figures! So, what's next? As a business owner, you think alot about making it to 6 figures. You may spend years striving towards that goal, dreaming about what your 6 figure business will look like and how it will change your life. But what about after you reach that goal? Then what?

My client, Allana Robinson, is on the podcast today to share stories from her experience as an entrepreneur who hit that famous 6 figure mark, and what she had to figure out next. In this episode, we discuss how she was able to overcome overwhelm and manage her business in a different, sustainable way in order to keep growing.

If you're at 6 figures and feeling overwhelmed and burnt out, there are opportunities for you to grow differently. In the Scale to Seven® Mastermind I’ll show you how you can make that leap from 6 figures to 7 figures without wondering what to do next. Apply here.

In This Episode You’ll Learn: * Why what gets you to 6 figures won’t get you to 7 figures * The importance of having systems in place to get to the next level * The importance of hiring objectively rather than emotionally * Why CEOs need to know their numbers

Featured on the Show: Allana Robinson is a parenting coach who teaches parents of infants, toddlers, and preschoolers how to raise well-behaved kids without yelling, shaming, or time-outs. She teaches parents that tantrum-free shopping trips, peaceful bedtimes, and happy mealtimes are all within reach. It’s never too late, or too early, to stop the downward spiral and start enjoying your children again, with her proven tools and techniques.

Allana’s website
Follow Allana on Instagram
The Mud Room Podcast
Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Time is not money. You've heard it a thousand times before. The more time you put in (the more work you do) the more money you earn. But is that true?

In today’s episode of the Scale to Seven® podcast, I’m challenging you to think about your relationship with time and money differently.

I share my journey >> from punching the clock on my first job, working with my Grandma in a hosiery mill >> to creating a business where revenue isn’t tied directly to how many hours I work at all.

You’ll learn how you can stop trading time for money and begin scaling your business by trading value for money instead.

I've gone through this process in my own business and even moved myself and my team to a 4 day workweek. We’re more focused, without sacrificing revenue. In fact, revenue is climbing. If you want to do this, I have a 4-Day Workweek workbook that will guide you through my process step by step. Download the 4-Day Workweek workbook HERE.

In This Episode You’ll Learn: * How to shift your mindset to think about trading value for money, not time * How to 10x the value of your time * How to figure out what's worth spending your time on * How to free up your time so you can focus on vision, strategy (revenue drivers)

Featured on the Show: * 4-Day Workweek workbook

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Intentionally Unproductive When was the last time you were intentional about being unproductive? When you intentionally built time into your schedule to take care of yourself? And not just taking that time, but actually using it to step away from work and truly rest?

So many entrepreneurs struggle with using time off effectively. We struggle to understand what true rest is and why it’s so important.

Now that I have a firm grasp of what it means to be intentionally unproductive, and why it’s so important, I’ve even created a 4-day workweek for me and my team. Imagine what that could do for you and your business if you had an extra day off every week to rest, recover and truly take care of yourself.

If you want to learn how to incorporate a 4-Day workweek into your business so that you can be more intentionally unproductive, download my free 4-Day Workweek guide HERE.

In This Episode You’ll Learn: * The importance of effective time off * What NOT to do on your day off * Why you may still be tired after taking time off * How to intentionally plan time off

Featured on the Show: * Guide to your 4-day workweek * Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Trading Overtime for a 4-Day Workweek Did you know that working more never actually frees up your time? How often have you felt that all you need to do is just work a little more?

I recently had a wake up call in my business. One that had me reaching for old patterns of overworking and sticking a band-aid on a problem instead of actually fixing it.

Luckily, I have the best team ever and they spoke up and reminded me that isn’t how we do things around here. They advised me that it was time to hire instead and I listened.

Our entire company culture is centered around having more time and freedom without losing clients or revenue. If you would like to work a 4-day workweek, download my free guide HERE.

In This Episode You’ll Learn: * The 4 patterns of overworking * How to recognize these patterns * The importance of staying true to your mission and values * What it really means when you say you don’t have time * How to finally be free and stop trying to work more

Featured on the Show: * Guide to your 4-day workweek * Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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What Happens to Your Business If You Need to Temporarily Take a Step Back? If you’re a business owner and have ever thought, “what would happen to my business if I needed to take some time off?”, then you need to listen to this episode.

My client, Brianna Battles, found herself in this exact situation last year. In this episode we discuss how we began the year with big goals and ended up surpassing those goals, all while she took a step back from the business and passed the torch to her second in command, Heather Osby.

And if you’re ready to “life proof” your business and ensure it can run without you if needed, join me in the Scale to Seven® Mastermind. I’ll show you how to own a business that can survive if you need to take some time off when life happens. Apply here.

In This Episode You’ll Learn: * How to succeed not only when life goes perfectly, but when life happens * How to optimize team roles to have a sustainable business * What it’s like to have someone in the business that allows you to take a step back and focus on the big picture of the business * The importance of being able to deal with life on your own terms * What it means to Practice Brave

Featured on the Show: Brianna Battles is the CEO and founder of Pregnancy and Postpartum Athleticism. She specializes in coaching pregnant and postpartum athletes, as well as educating coaching professionals on how to help athletes navigate the physical and mental considerations of training during these chapters in a woman’s life.

Brianna has her Master’s Degree in Coaching and Athletic Administration and her Bachelor’s degree in Kinesiology. She is an active member of the NSCA where she is a Certified Strength and Conditioning Specialist (CSCS), and a USAW Sports Performance Coach. She lives in Southern California with her husband and 2 sons (Cade and Chance).

Heather Osby is COO and Head of Marketing at Pregnancy and Postpartum Athleticism.

Brianna’s Website
Follow Brianna on Instagram
Practice Brave Podcast
Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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How to Develop a CEO Mindset What’s a CEO Mindset and why does it change everything in business?

Let me ask you this..

Do you ever find yourself second guessing your choices, doubting your next move, or even changing your strategy halfway through testing it out? Let me share a little secret with you…

“Believe you can and you're halfway there” - Theodore Roosevelt

How? Whatever you think creates a feeling, that feeling drives your actions and those actions drive your results. In other words, your thoughts create your results. When you are intentional about your thoughts and beliefs, you can create your desired results. Believing is the first step to achieving anything you want to achieve.

But can you take action without belief? In today’s episode I will cover why your beliefs are so important and how to build your belief as a CEO.

If you want a roadmap on how to do this with support for when those “help me!” moments come to the surface, join me in the Scale to Seven® Mastermind. I’ll show you how to develop a CEO mindset and a scalable strategy to create the financial and time freedom you desire. Apply here.

In This Episode You’ll Learn: * How the results of the actions you take are dependent on your mindset * The 4 areas every CEO must intentionally build belief in order to get 7 figure results * A simple daily exercise to uncover and close the gaps in your CEO Belief

Featured on the Show: * Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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What are the Limiting Beliefs Holding You Back from Scaling? Do you dream of scaling your revenue, but catch yourself with limiting beliefs that lead to playing small instead? Are you thinking:

I don’t have time
It will be easier to do it myself
I don’t want to manage or train a team
I can’t grow my revenue without working more

You aren’t alone.

In today’s episode my client, Stephanie Skryzowski, is sharing the invisible barriers that were limiting her revenue and freedom and how she overcame them, crossed the $1M mark and has set her business up for limitless growth.

And if you’re ready to remove all of the invisible barriers between you and your goals, join me in the Scale to Seven® Mastermind. I’ll show you how to shift your mindset and strategy to create the financial and time freedom you desire. Apply here.

In This Episode You’ll Learn:

How to think about scaling your business like a formula
Why what’s holding you back is often an invisible barrier
Why adding team members doesn’t have to mean adding more work to your plate
3 Categories of Work —-> and which one to cut immediately
How to intentionally choose freedom and leverage your power as a CEO
How to get clarity when you have big decisions to make in your business

Featured on the Show:

Stephanie Skryzowski is a visionary Chief Financial Officer that helps purpose-driven leaders better understand and use their numbers to make smart decisions to grow their bottom line and their impact. She is the Founder and CEO of 100 Degrees Consulting which provides financial strategy and bookkeeping services to businesses and nonprofits around the globe.

Stephanie is passionate about educating leaders to understand, use, and communicate their numbers to create financial sustainability and increase their impact on the world, and she runs The Purpose & Profit Collective, a program to empower entrepreneurs to master their own finances.

When she is not crunching numbers, Stephanie is exploring the world with her husband and two young daughters.

Stephanie's Website
Follow Stephanie on Instagram
100 Degrees of Entrepreneurship Podcast
Profit Playbook

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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How to Lead a Team Without the Hiring/Firing Boom and Bust Knowing how to lead a team (especially when your goal is to scale to 7 figures) is so much more than just hiring people and assigning them their roles.

Whether your team is just a few people or steadily increasing, you’re going to run into situations where you wonder if this person is the right fit…or if it’s time to fire and move on.

BUT… most of my 6 and multi-6 figure clients often think they need to fire too soon.

You don’t want to carry the weight of an under-performing team member when you (and the other members) have full to-do lists.

However, our team members are usually a direct reflection of our leadership. If your member is not showing up in the way you need them to, this might not actually be their fault.

If you’re experiencing conflicts with your team members (whether that be lack of productivity, lack of results, or any other persistent issues), Scale to Seven® might be the right mastermind for you to join.

Inside, I help you scale from 6 to 7 figures with systems and leadership skills that scale your business without overworking or burnout. Apply here

Signs You Might Not Be Leading Your Team Successfully Maybe you haven’t communicated what you need effectively.

Maybe you haven’t trained them as clearly as you thought.

Maybe they do not have the right resources or equipment to do their job the right way.

In today’s episode of the Scale to Seven® podcast, I’m giving you the Pre-Correction Checklist you need to make sure you’re not the cause of a team member’s lack of performance in your company!

Remember, if you fire a team member because of a gap in your own leadership skills, you’re only going to find the same problems repeated again and again in new members until you fix that trait in your own leadership.

If you’re having problems with a team member’s under performance or lack of results, be sure to listen to this episode to make sure you’re addressing the root of the problem - and not slapping a Band-Aid on the surface of a deeper issue!

In This Episode You’ll Learn: Is it you or is it them?

You’ll learn how to lead a team effectively so that you’re giving each team member everything they need to succeed in your company - that means recognizing where your leadership gaps are hurting their performance.

You’ll learn how to tell if your team member is underperforming or if you’re not giving them the support and clarity they need,
You’ll get my Pre-Correction Checklist to make sure you’ve done everything on your part to support the team member before coming in with discipline or correction,
And you’ll break that hiring/firing cycle by getting to the root of the problem, so the same issues don’t keep popping up from new hire to hire.

Featured on the Show: If you’ve already scaled to 6 figures (or multiple 6 figures), you’ll need rock solid, scalable systems and leadership skills to get you all the way to 7 figures.

In my mastermind, Scale to Seven®, I’m giving you exactly what you need to scale your business (and your freedom) to 7 figures. Apply here

Let’s Connect

Glean from our library of CEO resources at kathrynbinkley.com
Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher!

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Are You Ready to Scale Your Business? The big question, “Are you ready to scale?” is a dual-sided one. ‘Wanting’ to scale is not the same thing as being ready to scale. And if you are ready to scale, you’ll be able to answer ‘yes’ to both of the following questions.

2 Questions to Ask Yourself to Find Out if You Are Ready to Scale 1. “Is my business ready to scale?”

By this, I mean, do you have the structures and systems in place that set you up with a scalable business model?

Is your offer scalable?

Are you able to create results for your clients without requiring more time from you?

If you want to scale your business, you have to have a scalable structure.

“Is my mindset ready to scale?”

I’ve worked with many entrepreneurs who only needed a few small tweaks to get their business structure ready to scale. But when it came to mindset, they had several, deep-rooted thought errors that were holding them back from taking the necessary action that would actually scale their business.

Do you believe that in order to earn more, you have to do more?

Does your goal feel impossible?

Do you second-guess your decisions?

Do you struggle with overwhelm, doubt, or uncertainty?

If either your business model OR your mindset are not in the right position to scale, your business will not scale effectively (without burnout!).

In Scale to Seven® Mastermind, I’m showing exactly what you need to do to set your business (and your mind) up for limitless scalability. Apply Here

In This Episode: In today’s episode of the Scale to Seven® podcast, I’m letting you in on both sides of scaling your business: What you need to do to set up scalable structures, and what you need to do to shift your mindset to that of a 7 Figure CEO!

You’ll get a solid answer to the question, “Are you ready to scale your business” by looking at BOTH critical sides that are needed for scaling to 7 figures.
You’ll find out whether you need to focus on your business structure or CEO mindset (or both) to scale your business.
You’ll get tangible next steps to follow up on that newly-discovered “next right step.”

Featured On the Show: * Scale to Seven®

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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The Next Step to Scale Your Business The next step to scale your business is often one of the most difficult to figure out. I can’t even tell you you HOW many entrepreneurs have told me, “I just need to find the next right step!”

There are so many strategies out there for scaling a business.

There are methods on methods, perspectives on perspectives.

And since your business is unlike any other business out there, it’s hard to know which one will work for YOU. It’s hard to know which one will scale your revenue, suit your desired work schedule, and keep your business fulfilling and joyful at the same time.

And after 15 years of scaling business, I can tell you there’s no ONE strategy that can help you do that. My recommendation for the “next right step” is going to be different for you than for someone else.

BUT, there are a few foundational truths which are 100% applicable to every business. No matter how unique and one-of-a-kind your business may be, you will need these 3 foundational lessons to figure out how to scale your business.

Tune into my latest episode of the Scale to Seven® podcast to find out what those 3 lessons are - and how to get them ingrained in your business as soon as possible.

In This Episode You’ll Learn: * Why so many “proven” strategies haven’t worked for your business (Hint: There’s nothing actually wrong with those strategies), * Why that “next step” to scale your business is so elusive to every entrepreneur under the sun, * And the 3 foundational lessons that EVERY business MUST know in order to figure out their next right step.

Featured on the Show: * Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Behind the Scenes of Building a Scalable Business Model If you start building a scalable business model now, what’s possible in your business and life in just a few years will blow your mind.

I could tell you stories about where my clients started, and their shiny results at the end. But I also want you to hear what happens in the middle.

What happened during the coaching calls that helped a client go from $1k to multiple 6 figures?

I can tell one thing, right off the bat: That didn’t happen overnight. And that is not a bad thing! Our culture often looks for instant gratification and quick wins, rather than steady, sustainable results.

The thing is, if you want to scale your business without succumbing to the pressure and hustle that come with instant gratification and quick fixes, you have to learn to value sustainability in your business.

So today we have a special treat on the Scale to Seven® podcast: My client Michelle Vroom is sharing the behind-the-scenes of scaling her business from barely making $1k a month to surpassing $300k!

A Huge Part of That Growth Was Focusing on Creating a Scalable Business Model Once she started earning consistent income, the next step was setting herself up to scale. So she could earn more, without working more.

In this episode, we’re chatting about how Michelle shifted from selling and delivering 1:1 and focused on selling and delivering a scalable offer.

I’m honored to have been her coach throughout her journey over the last 4 years. So tune in to hear what Michelle’s sustainable growth and scaling has looked like, and how that’s worked out behind the scenes in our coaching sessions together.

If you’re committed to leaving behind quick fixes and instant wins (at the cost of your sanity and health), and scale your business to multiple 6 and 7 figures with a sustainable, scalable business model, I invite you to the Scale to Seven® Mastermind! Apply Here

In This Episode You’ll Learn: * How my client Michelle grew her business from barely making $1k per month to surpassing $300k - and how she did it sustainably, without overworking or burning out. * How she moved from a 1:1 selling and delivery business model that was dependent on her, and transitioned to a scalable business model that allows her more flexibility and freedom than ever before. * What this level of scalability looks like in real life, rather than glimpses shown in “highlight reels.”

Featured on the Show: * Michelle Vroom is a business coach with more than 15 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps small business owners grow to 6-figures with more freedom and peace. Michelle believes every woman entrepreneur should be able to get clients whenever she wants. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business. * Facebook Group * Website * Instagram * Podcast

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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How to NOT Build a Scalable Business Building a scalable business is a lot simpler than most entrepreneurs think it is. And the reason so many of you see scaling as a complicated thing, is because of the haphazard approach you see so many others taking.

What do I mean by haphazard? Things are done out of order! If you don’t have a scalable offer that is getting clients results, then you don’t need to create more offers, add new marketing strategies or change the way you’re selling. You’ve got to start with the foundation, and build up from there.

First Things First: A Scalable Offer It all starts with the offer.

Once you’ve hit 6 figures and your time is maxed out, you definitely need a scalable offer.

When you get down to building a scalable offer, the actual process of it can be pretty straightforward. But, like everything in business, there are some tricky thought errors that can get in the way (making it seem harder than it is).

In today’s episode of the Scale to Seven® podcast, I’m diving into the thought errors you need to change before you even start building your scalable offer. Then we’ll get into the offer itself.

So let’s start with your perspective, then move into action. That’s when building a scalable business becomes simple.

In This Episode You’ll Learn: * Why you’re not getting the results you want as you build a scalable business: * Why you don’t have the free time you want * Why you’re not making the money you want * Why you’re not making the impact you want * How to shift the thought errors that are preventing you from scaling your time and your freedom

Featured on the Show: Once you’ve listened to this week’s episode, here’s the next step:

Sign up for my free training: How to Scale Any Offer. Inside, I’m sharing my proven 3-step process to scale any offer. Give me one hour and I’ll show you just how simple it can be.

And if you’re ready to go all in on your scalable business, The Scale to Seven® Mastermind will be the perfect fit for you. You’ll get access to all my scalability trainings that help you scale your business without working more.

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Celebrating Milestones in Business…Even the Embarrassing Ones! Not all milestones are pretty. Not all of them feel like milestones. In fact, depending on your look at it, some wouldn’t label them milestones at all. (I’ve heard the word “failures” thrown around.)

But I believe in celebrating all milestones in your business. Even the mortifying ones.

So for my 100th episode of the Scale to Seven® podcast, I’m sharing 100 “milestones” that I think many of you can relate to.

We tend to want to put our best foot forward when marketing and selling in our business. Who wants to buy from flawed human beings, anyway?

The answer: everyone!

Why Clients Want to Hear Your Vulnerable Stories Too Yes, your clients choose you for your expertise, your messaging that meets them where they’re at, and your programs that offer a solution to their problems. But they also choose you for YOU. Because you’ve been through the same challenges they’re going through now. You’ve made the same mistakes they’re making.

So that’s why I’m sharing some of my mistakes and “lows” in today’s episode. Because I've learned to feel through the disappointment and embarrassment, and all the other feelings…and then I know how to become stronger because of it.

I want you to see that it’s okay to have lows. It’s ok to make mistakes. I promise you - everyone else is doing it too.

In This Episode You’ll Learn: * That you’re not alone in your struggles, mistakes, and embarrassing business moments. * That these “milestones” happen to everyone. That common feeling of humanity can help you get through the next one you hit! * That you can use your business “lows” to make you a stronger, more effective CEO as you learn from them and build up your business because of them, not in spite of them. * How to celebrate all milestones in business - even the ones that feel like failure!

Featured on the Show: If you’re ready to stop wasting time on activities that don’t allow you to scale your business, join The Scale to Seven® Mastermind to set yourself up for sustainable scaling.

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Share some of your embarrassing milestones with Kathryn on Instagram! I’d love to hear them. * Take the 7 Figure Scalability quiz to find out if your business is set up correctly to scale from 6 to 7 figures!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Scaling Your Business As an Expert In Your Industry Scaling your business is not the same as being an expert in your business. In fact, many experts who come to work with me are total beginners when it comes to scaling. Meanwhile, there are other people making millions who aren’t even great at what they do!

That’s because of what I call: The Expert Dilemma.

This is where you’ve mastered your skill. You’ve put in the money, the time, the energy, and the dedication. Your clients get incredible results. You’ve got testimonials galore. Maybe you’re even booked solid, and you’ve hit a cap - a cap in your income, time, and energy.

That’s where you have to structure your business a little differently.

In This Episode You’ll Learn: * 5 shifts that experts need to make if they want to create a 7 figure business. * How to use those shifts to help you go through a life-changing process that takes you from helping clients 1:1 to scaling sustainably by working with groups. * What you’ll have to un-learn to make those shifts (Hint: They’ll be a lot of things you learned that got you to expert status - things that are getting your clients results, but not helping you scale your business.)

You’ll have to be willing to feel like a beginner. You’ll shift your perspective from a business owner to a CEO. But it’s going to be worth it when you’re able to steadily (and sustainably) scale your business 7 figures and beyond.

Featured on the Show

If you’re ready to stop wasting time on activities that don’t allow you to scale your business, join the Scale to Seven® Mastermind to set your business up for sustainable scaling.

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Freedom Through Structure: For the Visionary Entrepreneur

Doing whatever you feel like, whenever you feel like it, isn’t freedom in your business.

I know you want to do things your way. I know you don’t want to be crammed into a cookie-cutter strategy.

And you don’t have to be.

But you do need some structure so that your business isn’t fully reliant on you and to support the creative aspects of your business.

When you establish that structure, that’s when you:

De-clutter your mind to let your creative juices do their best work
Save time (for you and your team members) so you can focus on the visionary, money-making aspects
Open up your business to even MORE freedom than you ever thought possible

In This Episode You’ll Learn: * How to categorize and organize the aspects of your business’ growth so you know what needs your attention now, soon, and in the future. * How to build a system that takes your team’s responsibilities out of your hands and into their task lists - freeing that extra space up for creativity. * How to choose and set goals so they actually get done…and then build off of each other. * How to spend way less time managing your team (but still get great results)

And other must-have systems (I recommend these to all my visionary entrepreneur clients) so you can build your strategic base - freeing you up for creativity, envisioning, dreaming…

…And watching those goals materialize.

Featured on the Show: If you’re ready to scale from 6 to 7 figures and become free to CEO, Apply Here for the Scale to Seven® Mastermind.

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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I’ve always been super independent.

Once I became a mom I encouraged independence in my children as well.

It’s something I’ve done from the beginning, and I suppose it’s just the way I’m wired, because I’m passionate about creating independent businesses too!

Just like I’ve taught my kids how to get results without relying on me, I teach CEOs how to grow businesses without relying on them.

Because if you want to scale a business, results can’t be entirely dependent on you. Otherwise, when you stop - your business stops.

Your business needs to be able to create results without you.

In This Episode You’ll Learn: * Why it’s important that results aren’t dependent on you * Two types of results your business needs to be able to create without you * Why you need to know how to create these results first and what you’ll be doing once results no longer require your time

Featured on the Show: If you’re ready to scale from 6 to 7 figures and become free to CEO, Apply Here for the Scale to Seven® Mastermind.

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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When people talk about scaling - they are typically referring to an increase in revenue.

But when your revenue scales, that’s not the only thing that scales.

Problems scale too.

You thought it was supposed to get easier. You thought you’d have more free time.

But instead, you’re working harder and longer than ever before.

In This Episode You’ll Learn: * Two pieces of advice I give my clients to tackle problems before they scale * Why you need to fix every problem twice * How to choose solutions that will set you up for long-term success

Featured on the Show: * If you’re ready to scale from 6 to 7 figures and elevate to CEO, apply for the Scale to Seven® Mastermind.

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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As we start off the new year, you may think you’ve settled on your goals for the year.

But if you’re like most entrepreneurs, you may be missing one or more of the goals I set for myself and recommend to my clients.

In this episode of the Scale to Seven® podcast, I’m giving you a behind the scenes glimpse at my goals and my process for setting them.

In This Episode You’ll Learn: * Why success is about more than just money * Three different types of goals to set * How to tie your goals into your purpose * How to ensure you don’t sacrifice your freedom to achieve your revenue goals

It’s common for entrepreneurs to settle for one goal, and sacrifice another. So, even though I’m sharing three different types of goals, think of these as three elements of one big goal. Don’t be willing to sacrifice one for another. That will challenge you to think more strategically and will lead to different decisions.

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Imagine that you want to go on vacation.

You think and plan and research. You look up every detail, discuss it with whoever you’re going with, and decide on your destination.

You count down the days, you make sure you have passports, you pack up and start your trip.

But after a bit, you feel like it’s taking too long and change your plans.

Entrepreneurs do this all the time when trying to achieve a goal.

They decide on their niche, offer, pricing, strategy, etc., but then change their mind over and over and over again.

In today’s episode of the Scale to Seven® podcast, we’ll dive deep on what you can do whenever you get the urge to deviate after making decisions.

What You’ll Learn from this Episode:

Why decisions alone don’t create results
What to do when your brain tries to convince you to change your mind
What’s required to make informed decisions before making changes

Featured on the Show:

If you’re ready to stop wasting time on activities that don’t allow you to scale your business, join The Scale to Seven® Mastermind to set yourself up for sustainable scaling.

Let’s Connect

Glean from our library of CEO resources at kathrynbinkley.com
Connect with Kathryn on Instagram!

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Freedom is such a big part of my mission, because it’s something I’ve personally struggled with.

I know how hard it can be to enjoy the moment instead of living for the future.

I know how hard it can be to be fully present at work when at work, and fully present with family or friends, or wherever you may be.

In this episode, I’ll be talking about not allowing work to bleed into every aspect of your life, not allowing it to take over, but actually being present.

What You’ll Learn from this Episode:

Why it’s important to be honest about your priorities and values
One big myth about the relationship between time and priorities
How to intentionally plan your time
What boundaries are and who to create them for

Featured on the Show:

Scale to Seven® – Join now

I’ve made it my mission to help entrepreneurs like you stop trading time for money, and inside The Scale to Seven® mastermind you will determine your priorities and values, start spending your time the way you really want to, and follow through on your boundaries all while growing your business.

If you are ready to go all in wherever you are and make the most of every moment, join me inside by visiting kathrynbinkley.com/seven

Let’s Connect

Glean from our library of CEO resources at kathrynbinkley.com
Connect with Kathryn on Instagram!

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Earlier this year I had the privilege of talking to my son’s travel baseball team about some of the concepts I teach business owners.

You see - just like business - baseball is as much about the inner game than the outer game.

And this group of talented athletes were losing some games - not because of their skill - but because of their mindset.

So - I showed them that just like getting in reps with hitting, putting in work to improve their pitching and fielding - they need to focus on their inner game.

Creating success is about the inner game.

No matter how talented or experienced you are, the inner game can determine whether you take home the win.

What You’ll Learn from this Episode: * 4 different aspects of mastering your inner game * The difference between innate value and achieved value * How to develop trust in yourself * Why winning and owning your results go hand in hand

Featured on the Show: * Episode 68 - How vs. Who * If you’re ready to go all in on yourself, master your inner game and create true freedom, join me in the Scale to Seven® Mastermind.

Once you enroll, you’ll choose one big goal to go ALL IN on for 90 days. You’ll get a bonus workbook, along with weekly coaching and a community for daily coaching to stay on track. And then you’ll have access for life. See you inside!

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Entrepreneurs often overcomplicate things.

They have multiple audiences, too many offers, too many goals and projects, complex pricing structures…and more.

And then, they wonder why their time is limited, they’re not selling out your offers, their clients are confused, and they feel overwhelmed and unclear.

Here’s the thing - Simple Scales.

If you want to scale your revenue, your impact, your freedom, the answer isn’t doing more.

It’s focusing on doing less, but better.

What You’ll Learn from this Episode: * Why trying to do more is holding you back from making more money * The challenge with multiple audiences and too many offers * What you need to do if you want to earn more without working more

Featured on the Show: The Scalability Factor™ - Inside The Scalability Factor, I’ll teach you how to simplify and go ALL IN with a simple and scalable business model so you can make more money, while working less.

Enroll by the end of this year and you’ll get access to my 90-Day ALL In challenge and workbook to start your year off strong.

Join now at kathrynbinkley.com/scalability

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Being CEO doesn't always feel great.

It's 50/50 just like life.

Sometimes you feel confident, and sometimes you feel doubt.

Sometimes you feel excited, and sometimes you feel stressed.

CEOs sometimes feel...

curious, proud, powerful, courageous, inspired, optimistic, respected, valued, successful, creative, grateful, determined, and calm.

But CEOs also feel...

disappointed, frustrated, lonely, embarrassed, annoyed, bored, guilty, ashamed, afraid, rejected, worried, overwhelmed, vulnerable, pressured, inadequate, disrespected, and unfocused.

The question isn't whether you'll feel all of these feelings and more.

It's whether you're willing to keep going when you do.

In this episode of the Scale to Seven® podcast, I’ll be talking about what you need to know about feeling because building a business will not always feel good.

What You’ll Learn from this Episode: * What happens when you ignore your feelings, and how to go all in on feeling all the feels instead * The best and worst thing that can actually happen in any situation * What creates your feelings, and the relationship between your feelings and results

Featured on the Show: Enrollment for The Scalability Factor is open. Inside this coaching program, I will teach you how to earn more while working less with a simple business model, scalable offer, scalable selling, and clear boundaries.

When you join before the end of this year, you’ll get a bonus All In Workbook to help you kick off next year more focused, strategic and committed. You’ll set one big goal, and go all in on it for the first 90 days of the new year - and be fully supported with access to daily coaching in the community and weekly coaching on live calls. Imagine what you can accomplish in the first 90 days with this support, but the best news is - this is a lifetime program - so you can follow this process over and over again.

Join now at kathrynbinkley.com/scalability

Let’s Connect

Glean from our library of CEO resources at kathrynbinkley.com
Connect with Kathryn on Instagram!

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5 Years.

That’s how long I waited to start my business from the point that I decided I wanted to.

So what happened in those 5 years and why did it take me so long?

I had a Plan B, and it felt more confident, secure and clear than the direction I really wanted to go in.

That Plan B that felt so secure until everything changed, and all suddenly it felt anything but secure.

And I decided to go ALL IN on my dreams, to bet on myself.

That’s a decision I make over and over again in my business.

If you have a business full of Plan B’s, then it’s time to let them go and go all in on what you really want.

What You’ll Learn from this Episode:

How your backup plan is holding you back
3 lessons to help you let go of your backup plan
What you need more than confidence

Featured on the Show:

Episode 84 - Tested Confidence
The Scalability Factor - If you’re ready to stop playing it safe and go all in, then you’re invited to join The Scalability Factor. And, if you enroll by the end of the year, you’ll get access to my All In Workbook to guide you through 90 days of going ALL IN on one big goal.

Let’s Connect

Glean from our library of CEO resources at kathrynbinkley.com
Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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I wasn’t a big worrier but I was a big researcher. I was the oldest of 5 kids - so it was rare for something new to happen that I didn’t expect.

In the same way, once you grow your business to $100k you think you know what it’s like to make $100k and that the next $100k will be the same. And when it isn’t, you think something is wrong.

I’m here to tell you - nothing is wrong.

It's normal. It means your business is growing and getting ready to scale.

And there’s a difference in scaling - and getting ready to scale.

In this episode, I want to break down growth into 4 scalability stages.

What You’ll Learn from this Episode:

Difference between growth and scaling
4 stages of scalability
Scale your revenue. Scale your impact. Scale your freedom.

Featured on the Show:

Episode 58 - Two Phases of Scaling
The Scalability Factor - Next week, I’m opening the doors to The Scalability Factor, where you will learn to create and sell in a scalable way. This is perfect for those of you who’ve already started validating the work you do with a 1:1 offer, but now you’re ready to double your revenue without doubling your work. It’s a lifetime program with weekly group coaching calls and a community of entrepreneurs ready to give their businesses The Scalability Factor.

Let’s Connect

Glean from our library of CEO resources at kathrynbinkley.com
Connect with Kathryn on Instagram!

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Being “All In” has been such a big part of how I create results in my business, and is a core value that I lead by in my business.

This episode kicks off a series through the end of this year to help you go All In on the results you want to create next year.

So listen in through the end of the year, and get ready to go all in on creating any result you want in business.

What You’ll Learn from this Episode:

Your business is perfectly designed to give you the result you have right now
Why revenue isn’t specific enough when you set a goal
How results are created ---> understand this and you can create any result you want

Featured on the Show:

Scale to Seven®

Let’s Connect

Glean from our library of CEO resources at kathrynbinkley.com
Connect with Kathryn on Instagram!

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I never wanted a sales role.

But back in my marketing agency days, whenever I talked with clients I was so sure that my recommendations were what they needed, and my confidence was contagious.

I didn’t realize it then, but I was actually selling.

It didn’t feel like what I thought “selling” should feel like because I was already sold myself, and was focused on helping them.

I believe that’s the best kind of selling. The most natural, ethical, and compelling kind of selling.

In order to sell yourself, you must first sell yourself.

Once you’ve sold yourself, it won’t feel like selling, and that’s what I’m diving into on today’s episode of the Scale to Seven® podcast.

What You’ll Learn from this Episode:

Three things you need to sell yourself on
What you need to believe about your audience and your offer
The best way to overcome objections

Featured on the Show:

Scale to Seven® Mastermind

Let’s Connect

Glean from our library of CEO resources at kathrynbinkley.com
Connect with Kathryn on Instagram!

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The path to scaling your business is full of change.

Change is inevitable and change is necessary.

But some business owners change too much, too fast.

And others change too little, too slowly.

In this episode of the Scale to Seven® podcast, we’ll talk about how much change is needed, and when to change.

What You’ll Learn About In this Episode: * Change Fatigue * Lack of Innovation * Controlled Innovation

Featured on the Show: The Scale to Seven® Mastermind is for 6-figure CEOs who want to master controlled innovation… so that they can turn their business into a simple, sustainable business with the capacity to generate millions, but without requiring overtime.

If this is you, apply now for the next round of Scale to Seven®.

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Have you ever had a brilliant idea?

You knew this was IT - the ticket to success.

So, you got to work.

But the more action you took, the less confident you became.

It started feeling hard. And you started questioning whether it was really possible.

The confidence you once had was replaced with doubt.

Enter my first several years in business. This is exactly what happened. And I consistently reached a point of doubt, where I’d pivot…

To a new audience, new offer, new marketing strategy. And the cycle would start over.

On this week’s episode of the Scale to Seven® podcast, I'll share with you the difference between tested confidence and untested confidence.

What You’ll Learn from this Episode: * The Dunning-Kruger Effect. * Doubt is not a problem. * It's totally possible to doubt AND take action.

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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I’ve always been a planner by nature, and like to know what’s ahead.

I also have this innate ability to see patterns now and understand how that will impact future results.

But, no matter how much I plan or analyze patterns, I’ll never actually be able to predict the future.

What I can do, and what I’ll show you how to do in this episode of the Scale to Seven® podcast, is decide on future thoughts now.

What You’ll Learn from this Episode: * Understanding that life is 50/50. * Deciding ahead of time what to think no matter what. * Choosing a thought that will work in any situation.

Featured on the Show: * Private Coaching

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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I once had a boss who hyper-focused on one person until firing them, then another, then another.

Someone would land on her “bad” side for one reason or another, and then her brain observed what the team member did and said, creating further evidence to prove the initial thoughts.

All of our brains do this - think a thought and then create evidence to back it up through our feelings, actions, and results.

The problem is, we don’t stop and question our brains on whether it was a thought or FACT, before taking action.

How unfortunate for the team member on the receiving end of the criticism and firing. And also for the leader who causes themselves so much pain and suffering.

This is why leaders need what I call “Clean Leading”.

What You’ll Learn from this Episode: * Coaching yourself first before you coach others * Focusing on what you can control and the difference between feeling in control and controlling * Shifting out of victim mode and into coach mode

Featured on the Show: * Private Coaching

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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I take time to get away for a CEO Retreat every quarter, and it’s something I recommend for every CEO.

As a business owner, you need to be spending time thinking and planning for the future.

But instead, you get stuck in the day-to-day grind.

It’s time to step away from focusing solely on short-term goals to focus on the big picture.

If you aren’t crystal clear on what’s next in your business, fully confident it’s possible, and have a solid strategy to make it happen, a CEO Retreat may be exactly what you need.

What You’ll Learn from this Episode: * Why every business owner needs a CEO Retreat. * The essential elements of a CEO Retreat * And my personal agenda for my Quarterly CEO Retreats

Featured on the Show: * CEO Day

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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You set big goals… the kind that will stretch you.

And you know you need a plan for how to achieve them.

So, you start brainstorming.

And you map out all the things you think you need to do to reach your goals.

But you miss an important step.

SIMPLIFYING.

And instead, find yourself exhausted and nowhere near your goal.

Where did you go wrong?

You thought that doing MORE would help you earn MORE.

FALSE.

On this week's episode of the Scale to Seven® podcast, I’m talking about how to simplify your way to 7 figures.

It's time to streamline the way you run your business and make it easier and more effective to produce the results you want to experience.

What You’ll Learn from this Episode: * A lesson from my marketing agency days on the value of simplifying * How to know what's working & what's not for your business * How to create positive, predictable results

Featured on the Show: * The Scalability Factor Training

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Crossing the million-dollar milestone is about more than money.

In fact, earning 7 figures doesn’t happen by focusing on revenue growth alone.

Instead, it’s the result of a combination of business & mindset shifts.

After working with business owners for more than 15 years, I’ve seen so many entrepreneurs struggling to scale their businesses because they are so focused on revenue growth instead of making the right shifts in mindset, strategy & execution.

On this week's episode of the Scale to Seven® podcast, I'm sharing the top shifts and approaches of 7-figure CEOs.

This episode will be covering the core shifts every 6 figure business owner needs to make to scale your company to 7 figures.

What You’ll Learn from this Episode: * 5 Shifts That Separate 6 & 7-figure Entrepreneurs

Featured on the Show: * The Scalability Factor Training

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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When you think about the roles of a CEO, a few probably come to mind.

They lead the team, make crucial decisions, and envision the business's future.

More importantly, CEOs are great inspirational leaders who thrive on aligning their team with their visions.

But there's one role most people expect them to do—which they're not usually good at:

Management.

Although they have several roles to fulfill as a CEO, they also settle management issues like low productivity, low-performing teamwork, lack of structure, time management, and so many other essential team pieces.

Do you also struggle with some of these as a CEO?

On this week's episode of the Scale to Seven® podcast, I'm answering the hard-pressing question:

Why do CEOs struggle with management?

Is it really something you should be dealing with?

Would it be better delegated to someone from the team?

When you know your non-negotiable CEO roles, you uncover focus areas for your personal and business growth, so you can lead your team to greatness.

What You’ll Learn from this Episode: * 3 reasons why CEOs are typically weak in the management area * Leadership vs. Management * Roles you need to hire to keep the management up and running

Featured on the Show: * 7-Figure Scalability Quiz

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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You've probably taken a personality test at least once in your life...

Myers-Briggs, DiSC, and so many more.

Maybe you want to know your biggest strengths... your dream career... or even your hidden flaws...

But...

There's actually more to personality tests and how they pertain to you as a CEO than you might think.

Whether you're leading a team of 5 or 50 people, it's time that you discover your Enneagram type.

The Enneagram can help you uncover your leadership style. Knowing your leadership style can give you a clear idea of how you currently lead, and how you should be leading.

On this week's episode of the Scale to Seven® podcast, I'm thrilled to share a conversation with Kristen Edwards.

Kristen Edwards spent the first 10 years of her career climbing the ladder in corporate training and recruiting.

As she entered the online business space as a leadership consultant, she’s helped women entrepreneurs lead well and build strong teams using the Enneagram.

Kristen and I are talking about how the ENNEAGRAM helps you understand yourself so you can lead a winning, high-performing team more effectively.

Knowing your Enneagram type can uncover a lot of crucial things about you as a leader.

The goal is simple. By tapping into your unique leadership style, you’ll open yourself up to finding the right hires, growing your team to fit your unique CEO style and become the best leader you can be.

What You’ll Learn from this Episode: * How Kristen Edwards uses the Enneagram to transform leaders and build solid teams * What the Enneagram really is and why it’s so critical to be familiar with it * How to use the enneagram to uncover your unique leadership style * Key areas to focus on once you discover your enneagram type * How to hire a COO/integrator by taking your CEO Enneagram type into consideration

About Kristen Edwards: Kristen is a Strategy Coach, HR Consultant, and host of the Amplify Ambition podcast. She combines her bachelor’s in organizational communication and master’s in psychology to help women-led businesses to build productive and inclusive strategies by leveraging their enneagram personality types.

Featured on the Show: * Discover Your Enneagram type * Kristen’s Website * Connect with Kristen on Instagram * Amplify Ambition Podcast * Watch Kristen’s free enneagram masterclass called Strategy Packed with Personality to leverage your Enneagram Type in your business

Let’s Connect * + Glean from our library of CEO resources at kathrynbinkley.com + Connect with Kathryn on Instagram!

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Is there ONE decision that led you to where you are today?

There’s a saying that you are ONE decision away from a completely different life.

If this is true, then what's that ONE decision that can lead you to hitting the million-dollar mark in your business?

Now, what do you think will happen if you start making not just ONE, but ALL of your decisions like a million-dollar CEO today?

On this week's episode of The Scale to Seven® podcast, I’m sharing the inside scoop on thinking and deciding like a 7-figure CEO.

It’s been a game-changer, not only for my clients but for CEOs all throughout my 15+ years building businesses.

What You’ll Learn from this Episode: * Million dollar CEO decisions you need to be making * When to make 7 figure decisions * Where those 7-figure CEO decisions come from * The difference between making decisions out of faith vs. fear

Featured on the Show: * Scale to Seven® Mastermind

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

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Most CEOS think that investing in coaches, funnels or the latest marketing strategy is how they’ll rake in the big ROI.

And I don’t disagree with making any of those investments.

But what if you're actually sitting on an ROI goldmine.

And you're not even aware of it.

Do you know what untapped ROI goldmine it is?

Answer: Your TEAM.

Your team plays a huge part in:

Fulfilling non-CEO, high-level roles...
Keeping your business up and running...
And scaling your business.

Once you realize that, it’s a no-brainer to invest right back into the ones who can make your journey to 7 figures less bumpy and more efficient.

Your job as a CEO is not just to hire a team. You need to grow your team so they can grow your business.

Your untapped business goldmine...

Your workforce that will help you boost ROI...

Hint: This comes with a CEO mindset shift that has to do with hunting and farming.

Listen to the episode and start tapping into your hidden ROI goldmine - your team!

What You’ll Learn from this Episode: * The Hunting vs. Farming Mindset * How to get massive ROI by investing in your team * What you need to delegate to your team instead of tasks

Featured on the Show: * Delegate to Elevate Workshop * Scale to Seven®

Let’s Connect! * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Many CEOs think delegation is as simple as assigning a task to a team member.

Wouldn’t that be nice?

But when things don’t go well...

It makes you less likely to trust your team, and you end up taking things back.

You spend more time on non-CEO tasks; and it gets harder and harder for you to let go.

And if you can’t let go, you aren’t actually delegating after all.

Remember, poor delegation affects your role as a CEO.

And limits your business’s potential.

On this week's episode of The Scale to Seven® podcast, I'm going to talk about the biggest delegation mistakes that leaders make.

I’m sure you’ve struggled with these mistakes before.

And if you’re like most 6-figure CEOs, I bet you’re still struggling with them.

So here's the episode where you learn how to overcome these delegation mistakes so you can meet your true CEO potential.

What You’ll Learn from this Episode: * 3 biggest delegation mistakes that leaders make * How these mistakes affect your CEO role * How to overcome these delegation mistakes

Featured on the Show: * Delegate to Elevate Workshop

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect more with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Are you living up to your CEO title?

I know many of you are not.

How can I say this with such confidence?

I've worked with so many CEOs throughout my entire career.

Now, as a business and leadership coach, I work with CEOs who are experiencing the same thing

So what's a CEO gotta do to live up that title?

What does a day in the life of a successful CEO look like?

On this week's episode of The Scale to Seven® podcast, I'm sharing 5 core CEO responsibilities that you need to start doing.

P.S. You don't need to do a major overhaul regarding your current responsibilities. Just start with baby steps. And in time, this will help you achieve 7 figures!

What You’ll Learn from this Episode:

5 core responsibilities of a CEO
How to devote more time to these responsibilities
How to maximize these responsibilities to scale to 7 figures

Featured on the Show: * Delegate to Elevate Workshop

Let’s Connect * Glean from our library of CEO resources at kathrynbinkley.com * Connect with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Becoming a CEO is about so much more than simply starting a business. A large part of becoming a CEO is learning to grow and lead a high-performing team.

If you want to grow your business on your own, you certainly can - but eventually, your capacity will limit its growth. Scaling your business (and your freedom) comes down to how you grow & lead your team.

The secret?

On this week's episode of The Scale to Seven® podcast, I'm going to talk about how you can reach the next level of growth in your business; and the next level of freedom for yourself. Find out what phase you are in right now, and learn the five phases of scaling with a team.

What You’ll Learn from this Episode: * 5 phases of team growth (and what each phase looks like) * How do you know if you’re ready to shift from one phase to the next * How do you move to the next phase (and how your team takes part in it) * Plus more hiring and delegating tips from Kathryn and Robert!

Featured on the Show: * Scale to Seven® Mastermind * 7-Figure CEO Power Move Quiz

Let’s Connect * See all that Kathryn has to offer at kathrynbinkley.com * Connect more with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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We are halfway through the year. Let that sink in.

What are some challenges that your business is facing right now?

One thing I've been hearing a lot from many entrepreneurs is that they feel behind, or not getting as much done as they want. Or in short, they’re targeting a few big goals for the year, but they're not seeing results quite yet.

Is this you? If this is the case, then I have a piece of advice for you.

On this week's episode of The Scale to Seven® podcast, I'm going to talk about growth. And it may not be what you expect or what a lot of people actually talk about. Just because you haven't seen results in the FIRST six months doesn't mean that you will no longer see results in the LAST six months.

The year isn't over yet.

So let's zoom in and talk about what successful business growth really looks like under a microscope.

What You’ll Learn from this Episode: * What most businesses expect growth to look like AND what it really looks like * The difference between fast growth and sustainable growth (Find out what kind of growth you're aiming for in your business right now!) * One BIG shift in your role as a CEO required as you scale your business

Featured on the Show: * Scale to Seven® Mastermind

Let’s Connect * See all that Kathryn has to offer at kathrynbinkley.com * Connect more with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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We are back! When I say "we," I'm not talking about just me. On this week's episode of The Scale to Seven® podcast, I have my integrator, Robert, who will be joining me in this episode, and more episodes to come!

We've got a lot of great things coming, and I'm thrilled to share them with you.

Living an entrepreneurial life means countless opportunities, countless challenges, countless decisions. And those decisions aren’t always easy when you don’t know the outcome. But as you focus and devote your time to scaling your business, it's also important to take a step back and reassess your priorities.

That’s exactly what I needed to do last fall, and in this episode I share more about why the podcast went on a hiatus and what's been happening behind-the-scenes in my business since then.

I've been making 7-figure moves in my business - and I’m challenging you to do the same!

What You’ll Learn from this Episode: * Why the podcast went on a hiatus * Recent 7-figure CEO moves Kathryn has made in her business * The difference between a CEO and COO * What Kathryn is focusing on in the short-term to set her business up for more growth in the long-term * Kathryn's journey in rediscovering her priorities and the lesson you can learn from it

Featured on the Show: * 7-Figure CEO Power Move Quiz

Let’s Connect * See all that Kathryn has to offer at kathrynbinkley.com * Connect more with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Do you really know your target audience? On this week's episode of the Scale to Seven® podcast, I talk about how you can go beyond the facade and understand your target audience on a deeper level.

Learning about their demographics isn't enough. You might also be figuring out their psychographics (values, attitudes, pain points, desires) or behaviors (where they hang out, what they like to do, their hobbies, their daily routine). But again, is this enough if you want to change their lives? You need to understand how they are thinking, before you try to sell them anything. Buyers are liars, but not necessarily intentionally.

"To understand what you need to tell your audience, you must first understand what they are telling themselves. Many people are telling themselves a story - a story that may not even necessarily be true." - Kathryn Binkley #scaletoseven

For example, a potential client might say, "I'm going to try doing this on my own". A typical entrepreneur might try to sell them something and explain how it'll get them results faster. Meanwhile, the prospect is doubting whether the result is even possible for them at all and is feeling afraid to waste an investment.

"It's your job to know what your audience is thinking. You need to become a mind reader. Mind readers change lives. Knowing what your audience is actually thinking will help them get out of their own way and start getting results." - Kathryn Binkley #scaletoseven

Do your research. Talk to your audience, put yourself in their shoes and plan ahead to really understand what they may be thinking.

You need to focus on the very next step - what's the smallest next step that you want them to take? It's just clicking on an ad, just opting in, just reading the page...

Here are 5 things you need to understand about your target audience before you can ask them to do anything:

Current Situation Where are they now? What's their current situation?
Thoughts What are they telling themselves? What are their fears? doubts? What do they need to think to move forward?
Feelings How do they feel now? How do they need to feel to take action? How do they want to feel?
Actions What are they currently doing (or not doing)? What actions do they need to take?
Results What are their current results? What results do they want? What results can they expect? What's possible for them?

You can change lives and make a difference by looking behind the curtains and reading between the lines. Knowing your target audience at a deeper level is how you can get them to take action.

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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As the new quarter kicks off, the Scale to Seven® podcast talks about asking the question WHO instead of how when planning to achieve a new goal or milestone in your business.

A typical strategic plan usually looks at where you are now, where you want to be and HOW you're going to get there. But I realized there's a step that traditional strategic planning skips.

Before you decide how, focus on WHO. Who do you need to become to accomplish your goals?

"The rate in which your business grows is dependent on your personal growth. Before your business can grow, you must grow." - Kathryn Binkley #scaletoseven

I encourage you to do these 3 exercises to help you explore who you need to become in order for your business to grow:

Million Dollar You Let's say that your next revenue milestone is hitting your first million.

If your name were Molly, ask yourself: Who the Million Dollar Molly would need to be? What characteristics does she have? What does she spend her time thinking and doing? How does she make decisions?

Where do you need to grow to develop into Million Dollar Molly?

The Hat Exercise Imagine different hats you could wear - firefighter, detective, surgeon, party hat, etc.

In order to reach your goals, what's the one hat that you should:
-keep wearing?
-stop wearing?
-start wearing?

Maybe you need to keep wearing your party hat and focus on having fun in your business. Maybe you need to stop wearing your firefighter hat and stop running around and putting out all the fires. Maybe you need to start wearing a detective hat and figure out where you can optimize to get better results.

Self-Concept Exercise Think of a mentor or an influencer or a successful business owner - someone you look up to who has achieved what you'd like to achieve. Then, think of a goal that you want to reach this quarter- it can be launching a mastermind, writing a book or doubling your revenue for example.

Choose one goal and have one specific person in mind. Imagine that this person had the same goal as you. I want you to notice your thoughts about this person trying to accomplish what it is that you want to accomplish. (For example: it would be easy for her, she'd sell out in a day...)

Now, examine your thoughts about YOU achieving that goal. Does it feel different for you? Why do you think differently about what's possible for you? It all comes back to your self-concept. Who do you need to be to make it easy for you to accomplish your goals?

Ultimately, your personal growth is the key to executing well, following through on the how, and scaling your business. Set clear goals for the quarter, but don't forget to look at who in addition to the how.

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

Listen + Subscribe on Apple Podcasts or Stitcher! We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

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Not having enough time, working too much, facing multiple distractions, over delivering, managing client expectations.. are these familiar to you? Those are just some of the symptoms of lack of boundaries. If setting proper boundaries is a challenge you face, this episode of the Scale to Seven podcast is for you.

First, let's look at a typical work day for a business owner struggling with boundaries:

Wakes up and immediately checks and responds to email/messages
Dives into urgent tasks and ignores top priorities
Hops into a meeting that took longer than it's supposed to be
Says yes to a client's request that is out of scope, and even volunteers to do more
Accepts a client's request for an impromptu meeting
Immediately responding to notifications from team members, clients and potential clients

Before you know it, it's 5PM and you haven't even touched your so-called "priorities". So you either push them to tomorrow or sacrifice personal time to get them done.

Is this you??

"Boundaries are not about changing someone else's behavior. They're about communicating your request, and what you will do in response." - Kathryn Binkley #scaletoseven

There are two things that I want you to keep in mind about boundaries:

Boundaries are for you. It's about what you will do, not trying to change others. 2. You have to be willing to follow through. You have to stick to your set boundaries. I encourage you to take some time to audit your day through the lens of healthy boundaries. Look at how you can better communicate and follow through on the boundaries you have set in both business and life. See you next week!

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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There's something very interesting that happens when we start anything new. With any new program or project, our brains immediately judge the idea and decide whether to move forward. Often, our brains decide it's too hard. In this episode of Scale to Seven® podcast, I share with you how to figure out what will feel easy, fun, light and inspired so you can move forward.

What's feeling hard to you right now? Maybe you're like the clients I work with every day who find it hard to make pivots in their businesses or to manage their teams or to sell their programs. I want you to think of the thing that you're putting off and spending countless hours on, letting it drag on way longer than necessary, or the thing that you're dreading.

Do you have something in mind? Now, what if it were easy? Because it gets to be easy! In fact, it is easy- it's your brain that is making it harder than it needs to be.

A client of mine recently told me how easily she can book clients into her program, but a week later she came back and told me how hard it was to sell that same program. It's funny how she had a change of heart, so I reminded her and we talked about how it could feel easy because truthfully, it's just all in her head.

She wanted to change the program she was promoting, but I saw a thought pattern. I predicted that if she switched gears, she would get excited again in the short-term, and then as soon as things weren't going perfectly - she'd decide it was hard again.

"When we have the mindset of things being too hard, we continually come back to it. We can change external circumstances thinking that's going to solve the problem, and it doesn't." - Kathryn Binkley #scaletoseven

Again, it gets to be easy. It's your choice to make it hard or to make it easy. When it starts to feel hard, ask yourself, "What if this were easy?" Then start moving forward! Don't hold yourself back from taking any action because you feel it's too hard. It doesn't mean it will always be easy. Of course, there will be discomfort and struggle sometimes, but you need to push through.

Stop overcomplicating things and start having some fun! Choose easy. Go ahead, take action and get it done. Keep in mind, it gets to be easy.

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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Do hiring and delegating take more of your time instead of freeing up your schedule? Before you get frustrated, listen to this episode of the Scale to Seven® podcast! This week, I delve into why hiring and delegating have lasting rewards for your business and how you can let go and lead.

This topic reminded me of a conversation I had over 2 years ago. Does this question sound familiar to you:

"I'm feeling like I'm quickly closing my openness to outsourcing. I keep wanting to take everything back. What do you do when something you've outsourced is not what you want and you feel like you'd rather no one touch it but you?"

My response is this:

"Bear with me here. I've been there and done that, and learned some things along the way that may be helpful. I have high expectations. Quality is extremely important to me, and I've had a tendency to pull back in the past and just do it myself. Sometimes, doing it myself felt like the right thing to do in the short term.. but long term, it didn't payoff."

Here's what I learned: setting your expectations upfront is key when leading a team, whether outsourced or not. It isn't fair to expect that everything will be done exactly as you would because they're not you.

"Sometimes, delegating is about getting help from someone who can do something better than you. But other times, it's about freeing you up to do things that ONLY YOU can do or that will bring in MORE REVENUE." - Kathryn Binkley #scaletoseven

Weigh the opportunity cost. What does it free you up to do? Are you willing to sacrifice doing things that someone else could do for opportunities which have larger overall gain and more chance to grow?

If your answer is yes, here are the two steps you need to take:

1. Set and communicate expectations - What are the goals, guidelines, non-negotiables and standards they should adhere to? 2. Create a feedback loop - Review and measure their work against the agreed upon expectations. Provide feedback and clarifications. This is not a walk in the park, especially for perfectionists. Rather than taking control back, take on the leadership role and coach them up to meet your expectations.

Investing in people takes a little time before you see the return. After giving it some time, if they're still not meeting your set expectations, they may not be the right fit. But that doesn't mean you should to give up on delegating or outsourcing altogether.

Give people space to do what they're experts in and shift your role from the one implementing everything to the one leading. If you're struggling to let go, I encourage you to step up into your role as a LEADER.

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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Before packing your bags for a well-deserved summer vacation, have you made sure that your business can pass the freedom test? On this week's episode of the Scale to Seven® podcast, I share with you the steps that you can take in order for your business to run smoothly even when you're away.

Are you one of those entrepreneurs who can't even imagine going away for a day because your business will implode without you? But wasn't freedom the goal when you created your business?

As I record this episode, one of my clients is on maternity leave and her business is running without her. Leading up to her maternity leave, we prepped her business to be self-sustaining for weeks!

To help you achieve more freedom for yourself and your business, here's an outline of the steps that I took with my client to prepare her business for her leave:

Create systems. Everything required to run the day-to-day of your business must be systematized so that the business doesn't depend on you, or anyone else, to know how to do something.
Delegate. Audit everything that needs to be done in your business and if someone else can do it, delegate it.
Batch create what ONLY YOU can do. If there are things that only you can do like recording a podcast or creating a video, batch those ahead of time so that the work is done in advance.
Determine criteria for communication. Limit your contact to ONE person who can reach out to you while you're on vacation- only if needed. Talk with that person in advance on what warrants them reaching out. Then, unplug from all regular forms of business communication so that you'll only be contacted when you're really needed. If you feel like you need to regularly check-in, define specific times and communicate those times to your team in advance so they can be prepared to answer any questions and to give updates.
Check out. Truly back off and let your business run without you! Trust your business, team and processes.
Don't expect perfection. "Expect things won't go perfectly! The only way to see the gaps is to step back and let mistakes happen." - Kathryn Binkley #scaletoseven

Let your team work things out and don't step in unless the business will truly implode.

Give your business the freedom test and see if it passes. Enjoy your next vacation!

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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Here's a short but sweet episode of the Scale to Seven® podcast where I dive in to handling customer service issues while scaling your business.

The number of customer service issues rises when a business is scaling.. and that's completely normal! More customers coming in will naturally lead to more customer service issues.

You cannot please everyone. Issues are inevitable. Here are three rules that you can implement in order to protect your energy:

All customer service issues should be directed to ONE email. Receiving customer service concerns should not be spread out over various platforms. Ideally, there should only be one hub or one email.
Someone else should field all those customer service emails. You should not even see them unless there's an issue that must be escalated and there's no one else to handle it. Your business cannot afford your non-customer service team members to be bombarded with customer issues that will cause them to doubt the transformation that you offer and to drop their confidence level and enthusiasm.
Set policies, draft templates to common issues, automate wherever possible and consistently enforce. "Take the guess work out of your company policies. No special circumstances. No case by case decisions. The rules apply to everyone. It's not personal, it's policy." - Kathryn Binkley #scaletoseven

My advice is to implement these three rules now because one day you'll need them. It's safer to be ready now than to be sorry later!

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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Hooray! You survived a launch! But is it really over yet? Many entrepreneurs skip out on the important steps after the launch... which is only the beginning of your relationship with your new customers.

Apart from welcoming your new customers, here are 8 tips for after the launch:

Pass the baton. Even before the launch starts, communicate with the Fulfillment or Client/Customer Success Team to share the plans and tasks that'll need to be completed after the launch.
Map out the customer experience. From the point where customers sign up, every step of their journey should be mapped out and a timeline should be established.
Set clear expectations from the beginning and over communicate. Start communicating expectations and next steps with your new customers from the Thank You page, then continue to provide the important details through the onboarding process. You can do this in many ways including in an email sequence, getting started guide in the members area and posts in online community.
Surprise and delight. Throw in some bonuses or hold a special event like a welcome party. Be creative!
Prep the Customer Service team. Before the launch, establish clear terms and conditions, anticipate a higher volume of people who will need support, and make sure that the Customer Service Team is all on the same page.
Hold a formal launch debrief. Review all launch statistics and talk with the team on what went well and what didn't. This is also an opportunity to discuss what can be improved for your next launch.
Archive all launch assets for future reference. This includes everything (copy, images, project plans, metrics, etc.) that led you to a successful launch and that you will want to have on file for next time.
Rest. After all the hard work, you absolutely need some self-care to recharge!

"After the launch is just as, if not, actually more important than the launch itself!" - Kathryn Binkley #scaletoseven

Remember not to skip these 8 important steps for your next launch. Hope this helps!

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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"Launch Hangovers" sometimes feels like an indescribable high followed by an intense crash... after a launch! In this episode of the Scale to Seven® podcast, I share the two types of launch hangovers.

My clients who recently had a wildly successful launch caught me by surprise by using the phrase "launch hangover". If launching isn't new to you, you might be able to spill a few post-launch horror stories of your own. I was a bit triggered by this phrase, until I realized there are actually two very different kinds of launch hangovers:

The first type is the launch hangover I thought of first. It reminds of a college girl during finals week who had little sleep, wore the same clothes everyday and chugged energy drinks to make it through the week. She was all on her own because it was all up to her to pass her exams. Then one day, she wakes up with puke in her hair after partying too hard.

Does this kind of launch sound familiar to you? It's the kind where you hustle to do too many tasks the day of, stay up until wee hours of the morning and get up early to do it all over again, face tech troubles and forget things. By the end of the launch, you don't care how much you sold because you just want it over.

To me, the second type of launch hangover is like the morning after my wedding. I remember feeling like I was on cloud 9. I was exhausted, but in a different way. I planned all the details of my wedding well in advance and I hired people to execute the day of. I just showed up to do what only I needed to do- I walked down the aisle, said "I do", danced, and stayed up late to celebrate it all.

This is the kind of launch hangover that I want you to have! As an integrator, I work in advance to streamline launches- systematizing, automating and delegating- so that my clients can enjoy the launch. This requires planning, assigning tasks, writing and scheduling launch content, setting clear roles for each team member, and prepping everything in advance so that there's time to test before the cart opens.

A launch should look like this: staying up late but only so you could countdown and celebrate the launch numbers, taking note of - but not feeling crushed by the things that can be improved, and feeling exhausted from showing up fully and with wide-open energy and from giving your launch everything you've got!

My clients made over 6-figures in 5 days. The team celebrated every single milestone during the launch. We were literally counting down to our goal and watching as we blew passed it. This is the what-a-launch-should-feel-like kind of a hangover!

"Do yourself a favor and prep for your launch ahead of time, so you can focus on showing up, going all out and celebrating during." - Kathryn Binkley #scaletoseven

Cheers in advance to your next successful launch! See you next week!

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Org charts matter more than you think. Whether you're the only person in your business or you've hired several contractors or team members, you NEED an org chart. In this episode, I talk about why you need one and how you can create a future org chart that you can start using today!

Here are the 3 reasons why you need an org chart for your business:

Creating an org chart provides tremendous clarity around how your business is structured and therefore, how your work, projects, files and more should be organized. 2. An org chart assigns clear accountability in your business. It lets you know who is responsible for each and every result, project, task, and ultimately, the management of all of the people along the way. 3. An org chart points out inefficiencies. Do you already have an org chart? I'll help you create yours today! I share with you a common structure that I implement with my clients.

It would be really helpful to listen to last week's episode where I discuss in detail the four types of people you need to scale to 7-figures.

Your org chart will start with the Visionary, who is typically the founder and CEO, at the top. Below the Visionary is the Integrator or COO who manages the day-to-day and reports directly to the Visionary.

Under the Integrator, I recommend starting with these three departments, all of which will have a director role that serves as a strategist and manager for the department:

Growth This includes marketing and sales. It is responsible for growth in both reach of your prospective clients and revenue.
Operations This handles all necessary functions for running the day-to-day of the business, as well as, efficiency and quality control. It supports both growth and fulfillment initiatives.
Fulfillment or Client/Customer Success This involves delivering the promise made to your clients/customers. Under this department is where all of your services, programs and products are managed and fulfilled. It is responsible for customer experience and retention.

Under each department, list the specific roles for the tacticians in your business. They are the team members who handle specific roles or tasks under each department. When doing this, DO NOT think about the people already on your team or list their names, but instead map out the org chart purely based on roles.

Don't structure your business around your team, align your team members to the structure that your business needs. As a Visionary, you may be serving in multiple roles in your business because you haven't yet hired someone in those roles. By defining your org chart based on roles and not team members, you're able to see where the gaps are.

"Map out your org chart to reflect the team that you need to get to 7-figures, not the team that you have now. One team member at a time, scale your business to 7-figures!" - Kathryn Binkley #scaletoseven

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Building the right team is an important factor in scaling. In this episode of the Scale to Seven® podcast, I share with you the four types of people you need on your team in order to successfully scale your business.

Visionary This refers to the CEO or founder of the business. The Visionary is a high level, conceptual thinker who sees what is possible. They are the creative spark in the company!

More emotionally driven, the Visionary is responsible for casting vision, communicating values and shaping the culture of the business. Building external relationships and learning about their industry are also part of their roles. The Visionary thinks and rethinks what's possible when expanding the business.

If you are an entrepreneur, the Visionary is YOUR role and this is a FULL TIME role. You have to let go of other roles and hire people who are better suited for those roles.

Integrator The Integrator makes it happen. They are the right hand of the Visionary and serve as the COO. Usually behind the scenes, they run the day to day of the business. The Integrator is responsible for growing the business, holding everything together and making sure everyone is held accountable.

They are more focused internally by creating clarity and building consistency in order to drive results. As opposed to the Visionary, the Integrator is more logically driven and creates efficiencies, processes and systems. Since the Visionary sparks a lot of ideas which may create chaos in the business, the Integrator serves as a filter by helping prioritize, removing obstacles and resolving issues.

Strategist You need a Strategist for each major function or department (or even within each of the function or department) in your business. They are responsible for planning, managing and measuring results. They're not best suited to carry out the detailed tasks, that's why you need the fourth type in your business.
Tacticians They are the ones who execute. They are told what needs to be done and they get things done. Tacticians are hard workers who carry out and complete tasks specific to their roles.

Do you have all four types in your business? Right now, you may be serving in all roles in your business and you might think that you are supposed to be great at all of them, but your business needs you in the CEO role. Hiring a team is not an overnight process, but you can start by making a commitment to take steps in the right direction today!

"Until you let go of everything outside the Visionary role, you are absolutely holding your business back from what is truly possible." - Kathryn Binkley #scaletoseven

Tune in the next episode to learn how to create your future org chart. See you next week!

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In business, "scaling" is a word that's thrown around a lot! But did you know that this word has two very different meanings?

The first definition of scaling is "to climb up and over to reach a certain height". This is like when you do something for the first time, or you figure out what works in order to reach your first 6-figures. You're literally climbing one step at a time- testing different grips and footholds, and trying not to look back or look down. Your journey to 6-figures involves trying different strategies, offers, niches, messaging and more to see what works.

This is the DIY phase of scaling. You may not realize that you're adding too much to your plate and it's weighing you down. In this phase you are likely hustling to make progress.

The second definition of scaling is "to increase in proportional dimension" or doing more of what already works and creating repeatable results. This phase is what will get you to 7-figures.

Scaling to 7-figures is what I help my clients with, using the STAR Method:

1. Systems - Creating and documenting systems that work and can be repeated over and over.

2. Team - Entrusting others to run various aspects of your business.

3. Automation - Getting the right tools in place that save you and your team time.

4. Recurring Revenue - Building the safety net of ongoing revenue that you can rely on.

It's important to know what stage you are in because, using scaling strategies that don't match where you are will keep you stuck. Think of the first phase as "addition" while the second phase as "multiplication". Remember that during the first phase, you're still trying to figure out what works. If you use the second phase strategies here, it's like multiplying by zero, hence, you'll get zero results! One of the common mistakes of entrepreneurs is implementing advanced strategies too soon in their business.

Once you're ready to implement the second phase, you can start multiplying but not by using the first phase strategies. It'll be like constantly adding zeros and hoping to see growth in your business. If you continue to hustle, you're going to burnout because it's not getting you where you want to go.

"You need to know where you are in your business, and make sure that you're implementing the strategies that match the stage of scaling that you're in." -Kathryn Binkley #scaletoseven

If you are a 6-figure business owner and you're ready to shift to Phase 2 and experience exponential growth, sign up to my FREE workshop where I teach 6 Steps to Get to 7-Figures and break down the 7 Elements of My 7-Figure System here. See you there!

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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I'm back after a long break with a brand new episode of the Scale to Seven® podcast! You might have noticed that my brand has a fresh look. For the past couple of months, I have been busy behind-the-scenes working on my rebranding and it was so hard to wait to share it, but finally, here we are!

My old brand served my business well, from the very beginning... since 2014! During those years, I have grown personally and professionally eventually my business had outgrown my brand. I know that what got me here is not going to get me to where I want to go. And the same is true for you. Some changes will be required for you to step into your role as a 7-figure CEO.

But before we dive into those changes, let's explore what got you here, wherever here is for you. I'm sure you hustled to learn and do a lot of things yourself. You've likely come a long way with your mindset as you've faced many limiting beliefs early in your business. Once you've reached 6-figures, it's natural to think that you should continue what you're doing because it's working.

But let's be real, it's not sustainable for you to keep hustling in order to get to 7-figures. Sure, you needed to take those steps to learn the lessons required to move forward in your business. These lessons helped you see more clearly where you want to be, helped you see that you are good enough, taught you that you always have a choice and that you are responsible for your success. Yes, you needed to go through everything you've gone through.. but now, it's time to scale to seven®!

Here are 6 things that are required if you want to become a 7-figure CEO:

You need to know what your VISION is. Every 7-figure CEO is not the same, and neither are their visions. Each and every one differs on how they run their business and lead their life. You need to be very clear and very specific on your vision.
Step into your role as a leader. There will come a point in your business when you to need to build and cultivate a team, and it may come far sooner than you imagine. You'll need to delegate and lead a team while still taking responsibility for your business.
View and treat your business as a company. This is a massive shift that'll make you show up differently in your business. This'll give you a sense of your company being long-term and having more impact.
Focus on only what it will take to get you where you want to go. As a visionary in your business, you'll think of a million new ideas everyday and you'll want to implement fast. An integrator will help you filter through your big ideas and move forward with the ones that align with your business goals.
Create a business that runs without you. It may sound scary for your business to run without you, but imagine if you could take a couple of weeks off without worrying that your business is going to fall apart? This means putting systems and a team in place, and building a truly self-sustaining, scaleable business that lets you focus on the big picture instead of the day-to-day of your business.
Make decisions like a 7-figure CEO would. Start acting like you're already a 7-figure CEO! Always ask yourself what a 7-figure CEO would do? This will bring clarity on what you should be thinking about and doing in your business.

"Your business today - the team, the structure, the systems - they are all designed to give you the results you are getting right now. If you want different results, you can't keep thinking and doing the same things that got you here. What would the 7-figure CEO inside of you think and do differently?" - Kathryn Binkley

Stay tuned every week as we continue our discussion on how you can scale to seven®!

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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It's easy to assume that business is cutthroat and there's no room for feelings. In fact, many people in the business world try to suppress and limit their emotions in an attempt to survive the pressures.

In this episode, Rachel Freemon Sowers sheds light on how you can leverage your feelings in your business in order to create more connection to yourself and others, and begin to honor your emotions.

Episode Summary: * Rachel tells about being an "emotions strategist" and helping people in business leverage their emotions to propel forward and have the life they want. * Know the line between therapy and coaching, and discover why bridging the gap between your past and your present can lead to healing and moving forward. * Rachel and I talks about looking within ourselves and identifying and accepting our "light and dark sides" to prevent self-doubt, frustration and overwhelm. * I talk about my personal take on labeling our emotions as "good" or "bad" and on judging and suppressing our feelings. * Rachel shares Powerful by Design: The Collective where driven people work through their difficulties when they're having them and consistently take action with fierce confidence to get the result they want.

"Who you are is not what you do. It is separate." - Rachel Freemon Sowers #scaletoseven

"I don't know how the growth will come but I know it will come. My only job is to be ready for it and to be open emotionally and mentally to receive what I know can make a huge impact." - Rachel Freemon Sowers #scaletoseven

About The Guest: Rachel is a psychotherapist turned business strategist, dynamic speaker, truth teller, and entrepreneur. She is a trusted guide to intelligent, ambitious, and soulful professionals and online entrepreneurs who are looking to a make a massive impact in the world. She holds a Bachelor’s Degree in Human Resource Management, a Masters in Counseling Psychology and specialized PhD education in Mind Body Medicine and Integrative Mental Health. Over the last 18 years, Rachel has honed her craft and developed a highly impactful streamlined process that allows professionals and online entrepreneurs to remove the emotional and strategic barriers that are holding them back from having the business and life they desire.

Where to Find Rachel Online * Website * Facebook * Instagram * Powerful by Design: The Collective

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Everybody has their own ideal version of what a great leader is. We look up to leaders, put them on a pedestal, and try our best to be like them, but have you ever asked yourself, "how do I become the kind of leader I would follow"?

In this episode, Teresa and I talk about transformational leadership and self-leadership, and how these concepts can guide you in becoming the kind of leader YOU would follow.

Episode Summary: * Teresa is very passionate about guiding purpose-driven entrepreneurs as they scale their businesses by helping them unlock the power of team. * What lights Teresa up is witnessing the "aha's" happen! She's always excited to watch people step further into their purpose and make their dreams come true. * Teresa shares her personal journey and catalyst moment that led her to build her own online business and leverage her experience in order to help people who want to make an impact in the world. * Learn how you can identify the "lights" in your life. This episode makes you reflect on the people who touched your life and how they influenced you in and out of the workplace. * Teresa discusses transactional vs. transformational leadership and how the latter will inspire you to invest your time and heart to your team as a leader. * I share my personal experience about leadership and we chat about how language and communication affects our self-image as a leader.

"When you open your heart, that's an investment of YOU - your energy, your awareness, your love, your care, your time. So when you look at it that way, it's so much more than just dollars for hours." - Teresa Kwon #scaletoseven

"By the end of the day, you know what your leadership is like. The kind of leader that you want to follow is the very kind of leader you can be." - Teresa Kwon #scaletoseven

About The Guest: Teresa hails from the taco-lovin’ Austin, Texas where she is a high-impact leadership speaker, strategist, coach, and CEO of Daringly Great Leadership. For 25 years she has helped leaders of startups, businesses, and reputable organizations build and scale with aligned and high-performing teams. Teresa holds a Master in Public Administration with a specialization in Strategic Leadership & Management from the Henry W. Bloch School of Business Management and is a Certified Scrum Professional, Certified in Fundraising, and a PMP. Teresa is an avid globetrotter, foodie, philanthropist, bookworm, and nature lover. She is married to her rock and Sushi Chef and is fur-mom to an adorable toy poodle named Blackjack. They were last spotted wandering the Warner Bros. Harry Potter Studios outside London after conquering the GOT glacier in Iceland.

Where to Find Teresa Online * Website * Facebook * Instagram * Pinterest

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If you think that spending a lot of time creating a ton of content will attract your dream clients and turn them into paying customers... then you're committing one of the most common mistakes in content marketing! In this episode, I tell you how you can create high quality content that will connect with your audience and convert them into sales.

Before you post on your social media or plan your next Facebook Live or launch your own podcast, ask yourself these questions and check if your content marketing is really giving you the results you want:

Is my content strategic and aligned to my goals?
Am I creating quality content AND putting it in front of my audience?
Is my content valuable to my audience?
Does my content bridge the gap between the needs of my audience and the solution I provide?
Am I consistently sharing my content in terms of timing and frequency?
Does my content attract my dream clients and keep them coming back for more?
Do I have a clearly defined audience?
Does my content drive profitable customer action?

"Content marketing can and will grow your business as long as you aren't going about it the wrong way. Your focus should not be on quantity but instead, every piece of content you create should be created with purpose. You need a system to turn content to cash." - Kathryn Binkley #scaletoseven

Content marketing is a very effective tactic that can help your business make more money... but of course, if done right! If you can't easily say yes in each and every one of those questions, the CONTENT TO CASH CHALLENGE is created for you! In this mini-program, you'll learn: 1) a system to create consistent content that turns into cash with ease; 2) 5 costly content mistakes that are draining you and your bank account and how to avoid them; and 3) exact strategies that you need to create the kind of content that will connect with your audience and convert them into customers.

Grab your copy of the Content to Cash 5-Day Challenge HERE!!!

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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Wondering how you can earn passive income and get instant results from your business? Tripwires might be the answer you're looking for!

Episode Summary: * Eden's passion in teaching is what lights her up! She mostly loves seeing people's transformation and knowing that they are achieving the results they crave. But what makes it more lit is that her business gives her freedom and flexibility to follow her passion on her own terms. * Eden and I talk about her journey from planning to attend law school to being a "digital product lady", and what it really takes to be a "rebel woman". * Discover what a tripwire is and how you can enjoy earning passive income online and convert your audience into customers faster. * Eden shares the step-by-step guide on how to utilize tripwires in your business, and the tools that you need to make it more effective. * Learn some tips on how to make your tripwires successful and get instant results!

"Break the rules! Even if you think something needs to be a certain way, it doesn't have to. Your creativity is the only limitation here. You can 100% make things the way you want them to be." - Eden Fried #scaletoseven

"Keep your mind open to tripwires. This is a great way to just earn a little bit of extra money to cover your ad costs and expenses, and also to branch into passive income." - Eden Fried #scaletoseven

About The Guest: Eden Fried is the "digital product lady!" After bailing on her plan to attend law school back in 2016 (despite paying her seat deposit, securing an apartment, dropping thousands on textbooks), Eden decided to try her hand at entrepreneurship instead. Since then, Eden mastered the art of making a full time income with digital products (things like ebooks, courses, workshops, etc.) Eden is a rebel - she believes that you shouldn't need to work for someone else in order to pay the bills - so she's dedicated her life to inspiring and teaching other rebel women how to turn their passion into a digital product they can sell and make an income from online. She's the host of the Rebel Boss Ladies podcast and the founder of Rebel Boss University, a membership community where she teaches rebels how to create and launch a digital product within 90 days. When Eden's not at work, she can be found at the gym throwing around some moderately heavy weights (emphasis on the word moderately) or rewatching an episode of Friends or How I Met your Mother for the millionth time.

Where to Find Eden Online * Website * Facebook * Instagram

If you want to learn how to turn your brand new leads into customers instantly with a tripwire, check out Eden's Instant Customer Guide which includes bonus images and process maps that will help you get your tripwire off the ground and running in no time! Grab it for free HERE.

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If your social media channels are looking like a ghost town, then it's time to shake things up a bit by keeping your social media content flowing!

Coming up with fresh content to publish on social media can be a struggle, and being consistent is another story. So much time can be consumed if you don't have a surefire system for continuously posting new content on your channels.

In this episode, I'm sharing four types of social media content which can work together as a simple system to maximize your reach without taking a ton of your time.

Newly published content from other platforms
- If you are consistently publishing new content on other platforms such as blog, podcast or even prerecorded video series, let your audience know through social media! This is great to keep them in the loop about what's new to check out.
Recurring content
- What's amazing about this type of content is once it's set-up, you're good to go! This is a no sweat way of stretching the reach of your existing content and posting consistently without too much effort because the tool automatically does it for you.
Themed content
- This type works best if you want to promote a free or paid product or service, and drive leads and sales to your business. I recommend choosing one specific theme each week that is aligned with your offer and revolve your content around it.
Repurposed content
- All you need to do is be creative when repurposing your old content. For example, share a clip of your Facebook Live on Instagram Stories or a quote from a blog post on your Facebook Page.

"You need to know where your audience is and focus in on one or two social media channels. It's better to focus on one channel and do it really well." - Kathryn Binkley #scaletoseven

All four types of content together make planning out your content a repeatable and simple system. But here's the thing, social content is only one aspect of content marketing.

If you want a system for all of your content that connects and converts your audience, the Content to Cash mini-course is perfect for you! I'll teach you step-by-step how to create a plan for your content marketing that converts to cash. Grab your copy of the Content to Cash 5-Day Challenge here!

Resources * RecurPost (This is the tool I use for my recurring social content.) * Smarterqueue * Meet Edgar

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In this episode, Tracey shares some mistakes to avoid and some must-follow tips to create courses that your audience will crave!

Episode Summary: * What lights up Tracey the most in her business is seeing her clients transform and walk away feeling confident, knowing that they're putting out a great course which will teach what they intend to teach. * Tracey talks about the biggest mistakes made when delivering courses and how to avoid them. Hint: Don't read your slides! * Are you struggling with what to include and what not to include in your course? Discover how you can create a balance between overdoing it and the fear of missing out (FOMO)! * Tracey explains how your course can survive your ever changing industry by providing classic customer service and giving quick "wins" to your audience. * Curious which framework works best for creating and delivering a course? Tracey shares some tips on how your audience can commit lessons into their memory and how you can keep them engaged.

"You need to have an outcome for your course. The idea is to work backwards from your end goal, and everything that you include in your course should contribute in some way to that end goal." - Tracey Lewis Stoeckel #scaletoseven

About The Guest: Tracey Lewis Stoeckel is an online course consultant and coach. She is a single Mom to a son and a daughter plus a couple of rescue dogs and a menagerie of other critters. She has a love for sarcasm, marketing, cheese, and her hometown baseball team.
After years as a serial entrepreneur, and while working as a college instructor, Tracey earned her master’s degree in education. It was around that time that her loves for business and education merged as she started creating online courses for higher education and later for a hospital-based ambulance service.
Tracey launched her first service-based business with Tracey Teaches when her need to be present as a parent conflicted with the corporate culture she worked in. When the best boss she ever had announced her retirement, Tracey made the scary move to pursue course-building for small businesses full-time instead of crying in her office on a near-daily basis. A decision she questions only occasionally.
Tracey shares her education and business knowledge on her Tracey Teaches Facebook page as well as on her website at www.traceyteaches.biz. In her “free time” Tracey is working on a series of online courses to help single moms get started in a business of their own, and she plans to also launch a new podcast in late 2019.

Where to Find Tracey Online * Website * Facebook * Instagram * Pinterest * Youtube

Tracey is offering entrepreneur FREE access to her "Course Outline Mini-Training". Enroll for free! (No promo code required.)

Also, check out her three month "Concept to Completion" package or self-study course "Creating the Course Your Audience Craves" ---> HERE

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Are you ready to make a dramatic shift from dreaming to achieving?

It breaks my heart to watch many entrepreneurs who are holding back their success for so long because all they do is dream. The worst part is they may not actually think that they're just dreaming.

Are you one of those entrepreneurs who participate in webinars, conferences, courses.. and even get help from coaches, but months or years have passed and you're still stuck? In this episode I'm sharing three things that may be keeping you away from your inevitable success!

Lack of Clarity
- You need clarity on what success looks like for you and how to get there. Having a vague vision is one thing, but knowing EXACTLY WHAT YOU WANT is another. A clear path on how to get what you want can be created only after envisioning your success in detail.
Unbelief
- Believe in yourself! You have to stop doubting yourself or fearing failure. Negative thoughts surely won't take you to the success you've always been dreaming. START believing in your potential and STOP comparing yourself to others along the way.
Inaction
- Always choose imperfect action over inaction or passive action. Even if your actions are not perfect, they still bring you closer to your goals because what's important is you LEARN from them and apply those lessons to the future.

"Listen, it's not enough to know what to do.. it's not enough to keep dreaming. You have to take action, and not just any action - massive action, action that will directly impact your success." - Kathryn Binkley #scaletoseven

Which of these three are you missing? You need all three, and habits to support each so they are sustainable and consistent.

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A lot of people talk about building a brand, but unless you want to waste a ton of time and money, you need to also make sure you're protecting your brand.

Episode Summary: * Trademarks are complicated aspect of the law which has a lot of gray area, and many business owners tend to overlook it because of the misunderstanding of what trademarks are. * Joey is passionate about helping online business owners get peace of mind by proactively spreading the message about how trademarks work. * Passionate online business owners spend a lot of time and thought into creating a brand which is deeply rooted from their vision. Joey and I talk about why investing in protecting your brand at the start of your business is vital in its success. * Joey explains that one of the biggest misconceptions about trademarks is that it's something you have to decide "to do or not to do". Once you start to use your brand, you are either claiming trademark rights that are limited or infringing somebody else's rights without really knowing it. * I personally share how I faced a legal issue on trademarks, and how Joey has helped me with it. * Don't know where to start? Joey shares the steps you need to take in order to protect your brand. * Discover how social media scammers may attack you and your brand! Joey talks about the compelling details in this episode.

"These decisions are starting to become less of a purely legal conversation and more of a legal + business strategy conversation." - Joey Vitale #scaletoseven

"We're getting so many more applications being filed for. So, in a very weird, but literal way we are running out of trademarks." - Joey Vitale #scaletoseven

About The Guest: Joey Vitale is an attorney and customer experience strategist for online solopreneurs. With his law firm, Indie Law, Joey keeps your business protected so you won't get your entire brand taken away from you. In addition to his law firm, Joey can also keep your business safe and thriving through his online courses and private Facebook group. Joey has spoken in front of thousands of entrepreneurs all over the country to share his expertise and insights on how to build a business that puts you first.

Where to Find Joey Online * Website * The Trademark Toolkit Course * Facebook * Facebook Group * Instagram

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram

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You may have noticed that we have a new name! I absolutely love this new direction. In the next episode I'll share why the change was needed, but today I want to focus on the meaning of the new name.

As entrepreneurs, we make countless decisions every day, both in business and life. We decide on...

promotions
pricing
content
colors
ad spend
hiring
firing
when to work
when to take time off
what to invest in
how to handle a myriad of firs
which ideas to pursue
which ideas to save for later
and on and on!

And when making these decisions, we can view the options through different lenses.

Sometimes we make decisions through the lens of fear. We're consumed by worst case scenarios, or choose the option that seems the safest. While this was incredibly helpful to our ancestors who first and foremost needed to survive, it often does more harm than good when considering your potential and your dreams.

So instead, look at things through the lens of success. Ask yourself this question...

What decision would I make in light of success?

"What question would I make in light of success?" - Kathryn Binkley #scaletoseven

I love this question because it first forces us to define success and this question works universally because every single person can define success differently. You may recall in an earlier episode that in order to get what you want, you must first KNOW WHAT YOU WANT.

And that goes for any and every situation in life.

So, what would a successful day look like for you?

What would success look like in your business this year, this quarter, this month, this week, today, in the next hour, in your next launch?

What would success look like in your marriage, your finances, your health, your parenting, your vacation, your errands?

There's nothing too big or too small for this question. What does success look like for you?

Once success is defined, you can then ask - what decision would I make in light of success.

NOT... in light of fear, or settling for less, or what someone else wants, or the easy way out.

What would you do in light of your inevitable success? Because it is inevitable when you are intentional, make decisions base on, live your life and run your business by filtering everything through your definition of success.

"What would you do in light of your inevitable success? Because it is inevitable when you are intentional, make decisions base on, live your life and run your business by filtering everything through your definition of success." - Kathryn Binkley #scaletoseven

This is the question to ask as you build a business and life that light you up. And it's my mission to be an example of this and to empower you to do the same.

So, here's to living life in light of success!

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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I want you to think back to when your first started your business. What was your reason why?

Maybe it was to get away from an awful job or to spend more time with your kids? Maybe it was because you were tired of working crazy hours or on the weekends?

Whatever the reason for initially starting, I want you to ask yourself now, it is still the reason that you have your business today. Because here is what I know to be true. Often times, the reason that you started your business, isn't the reason that will sustain you. You need a stronger why to carry you through.

It was enough of a reason for you to take that initial leap into starting your business, but it might not be enough to keep your going. Sure, it lit that initial fire but you need two different kinds of whys to keep you going!

1. Generous Why * Your generous why is the why you do what you do for others. This could be for your immediate family or your target audience and the impact that you want to make in the world. I'm sure you've heard of many different companies that donate their proceeds to charity or use their free time to volunteer. There are a lot of ways to express your generous why and that can be really exciting! It can really drive you and give you that sense of purpose that we all need in our business.

2. Selfish Why * Having a generous why is not the only why that you need and it's not going to help you sustain the toughest times in your business. The times where business is freaking hard! There are seasons of business where you have to press on and you need a selfish why to keep you going. * When I talk about a selfish why, this can be anything that is the reason for YOU to keep going in business. It can be based on your passion because you get to do what lights you up. It can be the freedom that you create for yourself. It can also be the financial gain. There is absolutely nothing wrong with wanting to make money in your business! I encourage you to dig deeper to know how you'll spend that money once received.

"There is absolutely nothing wrong with wanting to make money in your business!" - Kathryn Binkley #scaletoseven

Once you know your generous and selfish whys, be sure to revisit them at least quarterly. Once you achieve the why you set out initially, celebrate and think about how you can play bigger. When you think you're playing big, you can play bigger!

"When you think you're playing big, you can play bigger!" - Kathryn Binkley #scaletoseven

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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In this episode, learn how to identify the victim mindset and the payoffs that may be keeping you stuck.

Episode Summary: * Molly's interest in the mindset field started when she was very young and she shares her journey into creating a career in helping others with their own mindset work. * Creating a business online is actually possible and some may not realize that. Molly shares what lights her up about her business and how she not only has the pleasure of helping others but she also enjoys learning new things from her own clients or people she gets to surround herself with. * Molly and I talk about how you don't have to stay stuck when you feel like you are struggling with something. * Have you been trying to manifest something and feel frustrated? Molly talks more about having a victim mindset. * What's your payoff to staying stuck? Molly shares what she means by this and how there could be a payoff you don't realize to your struggles. * Molly explains the difference between the work that she provides and when she suggests a therapist to her clients. It's ok to have both working with you simultaneously.

"If things aren't manifesting in your physical reality that you want it to, you're in a way playing the victim unless you identify why you don't want it." - Molly Sapp #scaletoseven

About The Guest: Molly Sapp is founder of mollysapp.com, mindset strategies for high performance females. She works with female entrepreneurs on everything mindset, whether it's their bodies, their relationships, and of course, the favorite for entrepreneurs, money. Molly has been studying personal development for over 20 years, starting with several different religions, finding new age philosophy and spending 10 to 15 hours a day crafting techniques and strategies to transform herself that not only have transformed her life but her clients as well... She's helped multiple people make an extra million or two in her first 15 months of business. She went back to Christianity after studying new age philosophy and incorporates many of her strategies to help women heal their connection to God, the universe, or whatever one wants to call it, in order to manifest their deepest desires.

Where to Find Molly Online * Website * Facebook

Resources * You Can Heal Your Life by Louise Hay

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A client once said to me, “I know what I’m doing. My clients get results, BIG results but why am I not getting results?”

Have you ever felt that way?

Or maybe you see someone else with less experience than you who is killing it and you’re wondering what you’re doing wrong!

In either of those situations, the difference may be in knowing versus doing. Both are important. Yes, it’s important to know what to do but knowing what to do is not the same as doing it! You have to do the work!

Imagine with me for just a moment that you have a client who knows it all. Or perhaps every time you recommend something, she tells you she's tried it and didn’t work. Or she knows that she should do something but was too busy to find the time to do the work and makes another excuse the next time you speak with her about why she didn’t get it done.

This kind of client can turn into a nightmare client. It wouldn’t take long before you sat down and had a serious conversation about her progress. Maybe you would give her some tough love but if it continued, you may end up firing that client.

Now, I'm curious, why do you continue to accept excuses from yourself?

Why do you not take your own advice?

Why are you your own worst client?

If you're ready to change things, there are two steps!

1. What Would you Tell a Client? * Sometimes we are so close to our own situation, we struggle to look at things objectively. I know I’ve given clients advice only to turn around and have my coach give me the same advice! We have to take ourselves out of our situations and imagine that we were a client asking for advice in order to more clearly view the situation and decide what to do.

2. Take Your Own Advice! * Take the advice! Once you know what to do, DO IT! If you have to, schedule time in your calendar to get it done. Block off time as if you were your own client booking time with you and take action! You can stop being your own worst client. You deserve better!

"You deserve to be your most important client!" - Kathryn Binkley #scaletoseven

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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If you enjoy personality tests, this episode is for you! Sarah and I dig into how our personality types affect our business relationships, and our goals!

Episode Summary: * Sarah speaks about why it's important to know both our clients and our own personality types. She says that we have to work with people we are compatible to have a great working experience. * Before you can find your dream client, you must understand and know yourself well. Sarah shares her tips and tools on how to best understand your personality type. * There are 16 different personality types, but do you know what all of those types mean? Sarah educates us on what they all mean and what it means to be an introvert versus an extrovert. * Sarah reveals why it's important to know how your personality type plays in when working with your dream clients.

"You have to know yourself well before you can do anything else." - Sarah Arnold #scaletoseven

About The Guest: Sarah Marie Arnold is a numbers storyteller and personality profiler who removes the mystery from numbers and changes how her clients communicate to build a complete story that hits their dream clients at the most personal level. Her background in politics built her communication skills, and when combined with her certification in data analysis from Cornell University and her obsession with personality profiling, it creates a bit of magic. Sarah is an Army wife and mom to 3 boys fueled by tea, more pens than a reasonable person could ever use, and true crime podcasts.

Where to Find Sarah Online: * MBTI: A Guide for You and Your Business * Instagram * Website

Resources * Marketing Personalities * 16 personalities

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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If you've been in business for any amount of time, you've probably experienced people who inquire about your services and never pay you. They take up your time, ask a lot of questions, but never move forward! It's frustrating, right? You're putting out all of this content and spending all of this time marketing your business, but there will always be people who do not become paying clients. It is frustrating, but there are things you can do to keep these people from moving forward and taking up more of your time.

I've got three simple ways to help you eliminate the tire kickers in your business.

Post Your Prices on Your Website This can be controversial and many people debate whether they should share their pricing. My recommendation is to not share your prices for everything you offer but only some of your most popular services.When people visit your website and your prices are well above what they will pay, they will not move forward. That's a good thing! There is nothing worse than having a conversation with a potential client only for them to realize that you are out of their price range. Hedge that off from the beginning by sharing your prices.

"You only want to take calls with those who are ideal clients!" - Kathryn Binkley #scaletoseven

Create an Application Form Before I ever get on the phone with anyone, I require them to put in a little work to start. You want to make sure you're only getting on the phone with the right people.By putting a form into place, you capture information about your potential clients' business goals, pain-points, commitment, etc. This will help you weed people out based on how serious they are about working with you.

Change The Language You're Using I recommend that my clients do target audience research. Speak to real dream clients, document the words they are using, and use that language in your marketing!

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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Episode Summary: * Dallin reveals that he had a desire for the film industry but after being told there was no money in the field, he switched gears and graduated with a degree in Information Technology (IT). His dream of film and sharing stories never left him. He talks about leaving his stable corporate career to follow his dreams! * Sharing your story makes you vulnerable, but it also helps your audience know, like, and trust you. The key is to reveal bits and pieces of your story slowly. * Your story matters! Dallin and I talk about how we may feel that our stories can sound similar to others but what makes it unique is the new perspective that has been given to you!

"A story is always the way to get you to the next level of impact." - Dallin Nead #scaletoseven

Dallin shares what it means to own your story! Owning your stories means to live true to what you really want! Chase your dreams and once you've accomplished them, own another dream!
Dallin debunks some myths we may believe about sharing our story with the public. One of the biggest is fear of what others may think!

"No matter who you are, there is always struggle in our lives!" - Dallin Nead #scaletoseven

About The Guest: Dallin Nead is a storyteller and Video Marketing Expert focused on partnering with entrepreneurs and companies to accomplish one goal - create influencers and thought leaders through video and content that get results.

Over the past 10 years, I've worked in corporate, travel, film and broadcast video production serving major brands like Carnival Corp, Princess Cruises, U.S. Marines Corp., and Teachable.

Through all of this, he fell in love with the power of story, and how it literally has the power to change the world and grow businesses.

Where to Find Dallin Online: * Instagram * Facebook * Story Sellers Academy

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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I remember the moment I turned in my keys to my office at my 9-5. I was excited to have this freedom and life I'd been working so hard for! It wasn't until months later that I realized I traded in my 9-5 for a 24/7 and somewhere along the way, I actually thought it was a good thing but it wasn't and I'm here to talk about how to build a business that lights you up without hustling 24/7.

Here's the thing, what I envisioned for my future, I wanted so badly that I was sacrificing my life in the present and I realize that it wasn't necessary! I thought it was just a part of being an entrepreneur but the hustle is NOT required. I still believe you have to work for your dreams but I also believe that the hustle is not required.

What Does The Word Hustle Mean?

You've heard this word a lot and you may have heard it as a badge of honor and I really want to dive into the real meaning of hustle and why I am so adamantly against it.

Hustle: (Definition found from google.com)

verb1. force (someone) to move hurriedly or unceremoniously in a specified direction.
2. INFORMAL•NORTH AMERICAN obtain by forceful action or persuasion.

noun

1. busy movement and activity.

The keyword in both is FORCE. What I know from my journey and from my clients' is that when you force something to get a result, you end up overwhelmed, no longer enjoying the work you do, and ultimately fear taking a break. You connect working to the result and feel you have to work to get the result. It also leads to working in your business, not on your business. I can summarize all that by saying it leads to BURN OUT!

"When you're forcing a result, it leads to burnout." - Kathryn Binkley #scaletoseven

When you define hustle as a noun, it means busy movement or activity. I want to talk about the BUSY part. I'm curious, when did "hustle" become a badge of honor? I don't know about you but I often hear this conversation:

Person 1: "Hey, how are you?"

Person 2: "Busy!"

Person 1: "Oh that's good! Busy is good right?"

Let me stop you here, busy is not good! Not unless it's good busy. There are different kinds of busy and "hustle" isn't good busy. Busy isn't good if you're not doing the things that light you up. For you that might include a good portion of work. I'm not here to tell you that there is a magic number of hours you should or shouldn't work in your business. It's about how much you want to work in your business.

"Being busy and working hard is not my definition of success and in fact, It's not necessary for success." - Kathryn Binkley #scaletoseven

Your business should support the life you love. You're probably asking, HOW? Is this really possible and if so how? I have a course where I will dive in to talk about this very topic! Sign up with the link below.

Hustle NOT Required In the meantime, here are a few ways to get started!

1. Know what is getting results and cut the rest. * First things first, know what's working in today's online marketing and you can make a data-driven decision based on what's working and what's not.

2. Create efficiency for any repetitive task. * For all the repetitive tasks in your business, you need systems or automation. This means not rethinking a process but having them written down and knowing exactly how you will handle things.

3. Build a team and delegate. * Imagine if you had even a few more hours each week! You can do that as soon as you get someone on board and up to speed on some roles in your business. Often there is a major objection to that. You may think you don't have the budget for a team member but I want to challenge you to rethink that mindset. You absolutely can outsource at any level. There are options to outsource whether internationally, online, or even hiring a team member. It'd surprise you how affordable and profitable it can be.

Resources: * Hustle NOT Required (Sign Up Now!) * Asana - a project management tool

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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If you’re like most entrepreneurs, you’re probably a visionary with tons of ideas! I know I have no shortage of ideas and I get really excited about them! That’s a great thing unless you’re great at starting but not so much at finishing. Do you start so many things it takes far too long to finish them? I’ve been guilty of both! Just a few weeks ago, I found that I was overwhelming my team with the number of active projects! I had so many things that I wanted to accomplish; I kept starting new things. It all made sense in my brain but I wasn’t slowing down long enough to help my team have what they needed in order for us to finish all these things.

I had to take a step back and look at what we could do. We needed to finish what we started without limiting our creative vision. That was key! As the visionary in my business, I don’t want to stop dreaming and planning what’s next. I want to continue that while also allowing my team to keep moving.

I decided on a few things that we needed to do and here are the steps we are taking in my business to help us finish what we start!

Create a Container for New Ideas I’m really good at coming up with a lot of ideas and I’m a quick start but that doesn’t serve my team and me. What I’ve had to do is create a place where I can store all of my ideas without losing them! I plan on a quarterly basis and re-evaluate each month. I have a place where I can brainstorm ideas and drop in all of these ideas that I want to do and save them for the next month or quarter.

Start What We are Committed to Finishing Now You have to decide what to start right now. Because I plan on a quarterly basis, I have goals in mind for each month. I determine which ideas align with my goals for the quarter, and we give them deadlines! We only start a project if we can commit to finishing it!

"Everything has to have a deadline!" -Kathryn Binkley #scaletoseven

Invest in Your own Leadership Abilities I’ve had experience managing team members in the past, but now, I have a smaller team and there is still room for improvement. I found that I was handing off a lot of tasks without explaining the bigger picture or giving a clear scope of responsibility. Now when I hand off the responsibility, there is that measurable goal that’s attached to it. I will occasionally bottleneck the tasks in my business, but I can try to remove myself as much as possible. I don’t have to do everything. Now, I focus on the things that only I can do.

Create the Project Plan When we commit to the project, then we can create the plan! From beginning to end, we lay out what will happen and when. We think through all the tasks to make sure I agree with the approach and we know who will do what by when.

Batch Work We are batching/automating all the recurring tasks that happen in my business. This is a game changer! This will allow me space to focus on the important things.

Scrum Methodology We use sprints to tackle projects from beginning to end in a very focused manner. This is the Scrum Methodology. Essentially, rather than working on 10 different priorities all at one time, we are tackle one at a time or a couple at a time to make sure we are getting things done!

Done is Better than Perfect While I know that I may have big dreams, we make sure that in these sprints we are determining what this phase looks like and leaving space for improvements.

Resources: * Asana - a project management tool

Let’s Connect

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If things look and sound different around here, that's because they are! The difference may not be huge, but it is significant. I am only removing 4 little letters from the name of my podcast and Facebook group but those 4 letters represent a lot as far as what I stand for.

Here's how all this all got started. I did an interview on another podcast and prepared to share my expertise around marketing and mindset. The interviewer surprised me, however, with the questions they asked. I responded well to the questions, but I still left feeling as though the interviewer missed the bigger picture of the expertise I offer. In some ways, however, I was responsible for the questions being asked at all.

You see, the focus of the interview centered on gender, and that I am a female entrepreneur working with other female entrepreneurs. It never occurred to me that by focusing on Lit "Ladies" it would appear as though I was averse to working with any other genders or gender identities.

I contributed to the problem without fully realizing it. Now I am aware, I will no longer be branding my business as the Lit Ladypreneurs, instead, we will just be the entrepreneurs.

Before I go into my reasoning, I first want to say that this is a very personal decision for me and should have no impact on your business. If you only want to work with women, go for it! But, if after hearing my reasons you feel in your gut you want to make a shift as well, you have my support. I'm not saying it's right or wrong to niche down by gender. What I am saying is that it no longer feels right for me!

Now, here are the reasons I've made this decision!

I'm an Entrepreneur
- I feel out of alignment with the word, "Ladyprenuer" and other similar phrases. I have never related to the word, "Mompreneur" and while I don't feel offended by any of these, I realized that I do not need these words and phrases to qualify me or my business. I don't want a different arena to play in outside of men, I'm an entrepreneur, being female doesn't play a part!
I Don't Need a Safe Place
- I'm not intimidated by men. In fact, I've managed and coached men throughout my career and I don't feel that I need a separate space. I appreciate the differences that men bring and while I value quality, I at no point want to make it appear men don't have a role to play or that they scare women entrepreneurs. Now, a lot of things that have happened to women across the world and throughout history but my business isn't the place to address them!
My Coaching isn't About How to Balance Mom Life and Entrepreneurship
- I'm a damn good mom but my children are not my why and my coaching isn't primarily about how to balance everything or the guilt we face while being working parents. In fact, in my marketing, I don't focus a lot on the fact that I have kids. It's not because I am trying to hide it but that's not the center of my brand, and that's because I love my children and my business and I view them separately!
It Doesn't Matter How I Coach My Clients Based on Your Gender
- This breaks my heart, but someone asked me if I would turn away transgender individuals. I hate that this even had to come up! Gender identity has no bearing on my client's abilities nor my willingness or desire to help them build a wildly profitable business that lights them up!

"If you want to build a successful business, you can't do it in a bubble." - Kathryn Binkley #scaletoseven

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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Episode Summary: * Naphtali is a fourth generation entrepreneur and she shares how she never wanted to own her own business, but when she became a mother, she naturally found her way into entrepreneurship as a marriage and family therapist and fell in love! * We discuss living a balanced life and what that looks like! Naphtali says that a balanced life is a life full of the things that you prioritize and not full of the things that don't matter to you. * "You can do anything that you want to do!" I'm sure you've heard of this phrase before! Naphtali shares why she doesn't really believe in that and how that messaging created a limiting belief that she was a failure if she tried something that didn't align with who she really was. Naphtali says that you can't have everything but you can have everything that is important to YOU and aligns with YOU!

"Having that knowledge of who you are is such a core piece of having balance." - Naphtali Roberts #scaletoseven

Are you in alignment in your business and with yourself? Naphtali and I talk about idealizing someone that we can't possibly measure up to. Do the things that align with what feels right for you.

"What expectation am I putting on myself that doesn't align and what belief or fear is driving me there?" - Naphtali Roberts #scaletoseven

We also talk about some common belief in hiring a coach. There is no one way to create success and you want a coach that will walk with you on this journey versus telling you what needs to be done.

"The point of coaching is to get all of the thoughts and beliefs out and reorganizing them." - Naphtali Roberts

Naphtali gives us tips on what to do when your limiting beliefs start overwhelming your thoughts and stop you from living a balanced life.

About The Guest: Naphtali Roberts is a life and business coach, therapy practice owner, wife to a creative entrepreneur, and mother to 3 little kids. She wants to live in a world where the pain of the busyness stops feeling more comfortable than the unknown of letting ourselves notice and feel our feelings our fears and seeing where we aren't being in alignment in our life and business. She loves walking with amazing entrepreneurs and creatives as they transform their lives and businesses through the process of On Purpose. She also launched The Everyday Mind Podcast where she explores mindfulness, living a life of notice and purpose and answering the question is it possible to be mindful when you can't even find time to go to the bathroom alone.

Where to Find Naphtali Online: * Website * Instagram * Facebook * The Everyday Mind Podcast

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If there has ever been any part of you that has been wishing, waiting, and hoping for success, then this episode is for you! Do you have big dreams? Maybe you're waiting for the right time for your dreams to come true but what if the right time is now?

Success is no accident! It's not something that just happens. You're not going to wake up one day and have success fall in your lap.

Success is intentional and it's intentional in several different ways. There are different elements of intentionality that you need in order to create success.

Be Intentional About Your Purpose
- When I talk about intentional purpose, I mean that you need to know WHY you want what you want. You need to have a mission and a vision so that you know the impact that you want to make and you know where you are heading.

"The goal itself can't simply be to be successful. You have to know what that means and know what that looks like." - Kathryn Binkley #scaletoseven

Have an Intentional Mindset
- Your brain may not be wired to view things positively or to respond in an optimistic manner. You might wake up thinking about what can go wrong or what happened in the past. You have to be intentional. Success is a choice and that boils down to waking up every day and doing the mindset work that's required to be successful.
Intentional Marketing
- We are talking about running a business here and that's going to require some marketing. Intentional marketing is not just randomly choosing what to work on but, instead, knowing what to focus on. You need to have a very intentional and strategic marketing plan in place so that you can focus on the revenue generating activities that you need to do every day in your business.
Intentional Action
- You have to move forward every single day! It is not enough to know WHAT you need to do, you must also take ACTION.

"Success isn't going to happen if you're wishing, waiting, and hoping." - Kathryn Binkley #scaletoseven

Intentional Growth
- It's easy to create short term success. Creating a sustainable long-term plan that is successful is difficult. Success is found in intentional growth rather than growth for growth's sake. Be intentional and grow your business in a way that will create long-term success.

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Episode Summary: * Haley shares the biggest time-stealers that entrepreneurs spend massive amounts of time on in their businesses that do not lead to profit! * Are you in the content comfort zone? Does going after the sale give you anxiety? Haley talks about what it means to hide behind your content and not make profitable moves. * We share our thoughts on what it means to hire a business coach, and what your role is in that relationship. Your coach is going to cheer you on but it's going to be YOU who makes your business profitable. * Work because you want to, not because you have to. Haley shares how it's so important to work when you feel inspired and not when you feel overwhelmed. * How do you grow in your business when you're dealing with your own personal issues? Haley gets vulnerable with us and talks about a time she became an unhealthy workaholic. It was then that she realized there were things that she needed to heal before her business could grow.

"You are worth so much and already have all of the answers!" - Haley Burkhead #scaletoseven

About The Guest: Haley Burkhead is the founder of Profit Planner and the host of the CEO Vibes Podcast. She helps emotionally drained, workaholic women find which tasks drive profit so they can transform the hamster wheel they call their business into something simple and automated.

Haley is a consultant, podcast, speaker and educator who has been featured in the Huffington Post, Thrive Global Magazine and Medium.

Find free business automation secrets at profitplanner.co.

Where to Find Haley Online: * Website * Facebook Group * Facebook Page * FREE Training

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There are a lot of people who want overnight success and quick wins. We are in a time in this world when most people want instant gratification. The thing is, you can build your business in one of two ways. You can build your business in a way that will result in quick wins and pray for longevity, or you can build slow and steady in order to win the race.

So, let's talk about how to build a business that lasts. This is one of the core values in my business and I make all of my decisions with this in mind.

Here are four different ways that I make decisions in my business that will help my business last.

Know Right from Wrong
- Do what's right! Ethics and integrity in business should be a no brainer, but many people will sacrifice these values to win. Letting go of your core values to win is never a good idea and I have made the commitment in my business never to do so.
Faith or Fear
- Make your big business decisions based on faith rather than fear. Making decisions in fear will not help you build a business that lasts. Typically decisions made in fear are due to a sense of desperation rather than strategy. Make sure your business is built on faith, not fear.
Proactive vs. Reactive
- When you get into the zone of business, there are things thrown at you every day. It can get tiring having to make decisions every day as the CEO of your own company. If you make decisions as they come at you versus anticipating what the future may bring, your business will suffer. If you find yourself making decisions after the fact, then you are reacting to the curveballs thrown your way. A business that is built to last is a business that is built on forward thinking and intentional strategic planning meaning that your decisions are proactive.
Short term vs. long term
- My advice is to always play the long game! Sure, you might get faster results today with one strategy but they may not be sustainable or scalable. If you build your business in a way that will generate fast cash, then you're likely using a strategy that you cannot maintain. You will end up burned out with a business that is not making money. Instead, play the long game. Building a business that lights you up is a long-term business strategy that requires sacrifice in the short-term in order to build repeatable and lasting results.

"I truly believe that long-lasting success stems from making a decision every day out of a place of faith and not fear." - Kathryn Binkley #scaletoseven

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Episode Summary: * To start our conversation, Susie shares her journey into entrepreneurship and how experimentation and digging deep helped her learn what she truly loves to do. That's one of the most wonderful things about being a business owner, we get to choose to do only the things that light us up! * When it comes to branding, the logo is not the end of your journey, there are so many more things that need to be done. For example, your website and lead pages have to match with your brand. * Your brand should tell a story, but not just "A" story, YOUR story. We share examples from big-time brands and how they discreetly add their story into their logos. * Are you just starting out in your business? Susie gives us her best tips on what to do when creating your brand! * What should you be looking for if you are looking for someone to create your brand? Susie shares her client onboarding process and says it should be more than one phone call with your designer. This is your brand, so the designer should be invested in getting to know your personality and what you represent.

"Really think about your audience, your business, and what you're trying to portray." - Susie Liberatore #scaletoseven

About The Guest: Susie Liberatore is the owner, and art director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over ten years of agency and corporate experience, she brings businesses visions to life, while watching their return on investment increase.

Susie helps businesses grow their brand presence and connect with their target audience. She brings with her a decade of experience as a former art director in the corporate world to the businesses she helps.

Susie specializes in branding development and social media marketing. She is the face and voice of Visions2images. Susie is a true entrepreneur, she owns several businesses and wears many hats for all of them. What truly lights her up is helping businesses thrive and grow by providing a clear and cohesive brand and marketing platform.

Where to Find Susie Online: * Website * Facebook * Instagram

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What do you want to be known for?

That was my journal prompt this morning. I want to be known for helping people do the things that they've always wanted to accomplish but never thought possible. I want to be known for helping people view their lives differently, to dream bigger, and never settle.

As I kept writing, I realized that I don't just WANT to be known for these things, I WILL be known for them! The shift in wording may be subtle, but the way it changed my energy and excitement was incredible. Words matter! Your words reflect your inner thoughts and beliefs, but more than that they impact your future beliefs and experiences. By changing your internal conversation, you shift your mindset and your life as well.

What words are you using?

The way you talk about and describe the events in your life, impacts the way you feel about those experiences and how you will remember them. Your words define your reality, gives it shape, and sets boundaries around it. By altering how you describe your triumphs and struggles, you alter your memory of them and their impact on your future.

"Choose your words wisely!" - Kathryn Binkley #scaletoseven

Here's an example: What kind of words did you use after a launch?

Did you use words like failure, devastated, not good enough, or never going to work? If you attach those negative words to that launch, then those words are what that launch becomes.

But, what if you flipped the script and used words like, learned a lot, resilient, inevitable success, where can I improve? Now you're looking at that launch not as a failure but as a learning experience. When you choose the words you use, you want to limit negativity and exaggeration.

Think of a past decision that dramatically impacted your business life. What words immediately come to mind? Are they negative? Try now to think of this experience in a positive light. How does that change your perception of that event?

Change your response!

Rather than focusing on changing the steps that led to a particular outcome, consider changing your response. Getting less than spectacular results for one offering or another does not mean that the process was wrong, this just means that the process needs to be tweaked. Look for the positive results and change your mindset about their meaning.

Event + Response = Outcome

"The way that you respond to the events that happen in your life will change your outcome!" - Kathryn Binkley #scaletoseven

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Episode Summary: * Ingrid shares her journey from working with a big corporation to being inspired by working with small businesses. * One of the things Ingrid helps her clients with is how to niche down in their business. We discuss how finding and narrowing your niche can help you reach your ideal audience.

"Lots of people can hear what you're saying if you're able to make it very specific." - Ingrid Thompson #scaletoseven

When we as consumers are looking to do business with someone, we look for a specialist. If this is true of our experience, then why, as a business owner, are we so scared to commit to a specialty? Ingrid addresses the fears that business owners may experience when they look to niche down.
If you don't take the time to niche down when building your business, and you later find out that your marketing strategy isn't working, you will end up spending more money by having to recreate your content. Ingrid and I discuss what can happen to your business when you fail to focus on your niche.
How do you niche down when you're just starting out in your business? Ingrid gives us her tips on how to figure out your niche when you don't have any or many, clients in the beginning. It is about asking yourself who you really enjoy working with.

"If you absolutely sit down with yourself, you already know what niche you want." - Ingrid Thompson #scaletoseven

So, how do you know when you've niched down enough? We discuss getting distracted by "shiny object syndrome." We've all been there, right? Ingrid shares how you can listen to and respond to your audience, while still focusing on your main niche. For example, you don't have to let go of a great idea that you have that may not resonate with your audience, but instead, keep it on the table to be reviewed at a later date.
Can you niche down too much? Perhaps if you are making no money, then yes. Maybe you take a step back and re-review. That being said, there are people who have very narrow interests, and depending on what you are offering, you may still have an audience.

"If you want to make a lot of money, then what are you prepared to do for that?" - Ingrid Thompson #scaletoseven

About The Guest: Ingrid is an author, educator, mentor, and podcaster. Ingrid’s passion for business combined with her customer service, training, and finance background, helped her develop a proven methodology for starting a business. Her book "So You Want to Start a Business," takes readers through the steps to consider when getting started in business. Filled with worksheets, activities, and Ingrid's practical "tell it like it is" approach to business, this book is changing the way women are getting into business.

In her very popular podcast - of the same name "So You Want to Start a Business" - Ingrid interviews business owners, who share their business startup stories, and reveal the lessons they learned, and the wins they achieved along the way.

Since leaving the Corporate world 15 years ago, Ingrid has worked with more than 1,000 people to help them get started in their own successful businesses, by developing and implementing strategies for their ongoing viability and success. She is passionate about supporting people in their business growth through the power of exceptional customer service.

Where to Find Ingrid Online: * LinkedIn * Facebook * Twitter * So You want to Start a Business: The 7 Step Guide to Create, Start and Grow Your Own Business

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So You Want to Start a Business: The 7 Step Guide to Create, Start and Grow Your Own Business

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Coaching is an industry that not many people understand. A lot of people like the idea of hiring a coach and it's becoming more and more popular. But when it comes to coaching, there are always expectations going in and some of them are very unrealistic.

There are some beliefs out there when working with coaches that are just flat out wrong. So, I have 3 common myths that I am going to break down with you.

1. Coaches Have all the Answers. Some people hire a coach hoping they will tell you, step by step what to do. They hope that the coach is going to make the hard decisions for them. But, that's based on a belief that there is ONE right way to do something. Truthfully, there is no one way that works. There are a million ways that could work.

On top of that, everyone has a different definition of success. So, how could there be one way if there are an unlimited number of ways to describe success?

Coaching is not at all about having the answers, it's about asking the right questions. If you hire a coach hoping that they are going to give you answers, you're going to be very disappointed. If you go into the process hoping that you are going to get answers, that's fine. You ARE going to get answers, but those answers are already within you. YOU are the one who will make decisions and uncover the answers that you need.

"Coaching is not at all about having the answers, it's about asking the right questions." - Kathryn Binkley #scaletoseven

2. The Journey will Be Easy with a Coach If you are looking for the easy way out, I am not your girl! I am here to push you, challenge you, and get you out of your comfort zone. Change is not easy, it's freakin' hard! If you think hiring a coach is going to be the "easy" way, it's not going to happen.

We will solve problems together but don't mistake that with your business being problem-free. In fact, the benefit of having a coach is to have support while things are tough. I am not here to make sure that your journey in entrepreneurship is without any challenge, trouble, or pain. If I could do that I certainly would, but unfortunately, that's impossible.

"You have to ask for help. If you don't ask for help when things are hard, that's on you. Coaches can't help if they don't know." - Kathryn Binkley #scaletoseven

3. Coaches are Responsible for Your Results Now, working with a coach will often very naturally lead to improved results and performance. Yes, you will meet or exceed your goals when you work with a coach, but simply hiring a coach will not make that happen. They don't get the results for you.

You have to show up, you have to do the work and believe in yourself, you have to get results! Coaches can't do it for you. Yes, I'm going to provide decision support for you, push you out of your comfort zone, call you out on your BS, but I will never take full credit for your results. That was you!

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Episode Summary: * Brittany is a twin mama who shares her journey into the online business space. What lights her up in her business is not only watching her children be inspired by her work but also watching her clients thrive with effective systems. * Brittany and I talk about how to efficiently bring someone onto your team and delegate by creating systems. She says to start documenting your daily tasks so that when you're ready to bring someone on, you can easily pass on that task list to your team.

"You want your customers to go through the same experience every time and if you have messy systems, it's hard to do that." - Brittany Dixon #scaletoseven

Do you have a CRM (Customer Relationship Management) Software? Brittany explains what this is and how important it is to have one in your business. This is where you would keep all of your leads, contacts, networking collaborations, and more.

"If you don't have some sort of structured CRM as a way to keep track of your contacts and follow up, you are leaving money on the table." - Brittany Dixon #scaletoseven

About The Guest: Brittany Dixon is a Business Process & Systems Consultant for Creative Entrepreneurs. She specializes in helping her clients create, document and refine structures and systems in their business to save time, create freedom, generate income and make a big impact in their own way.

A mother herself, of Twin girls Kenna and Layla, Brittany started her Entrepreneurial journey in October 2015 when she started her Professional Organizing business Clutter Control. She then ventured into the online coaching world in March 2017. Prior to starting her businesses, Brittany spent 10 years in Customer Service, Event Planning, and Hospitality.

Brittany loves working with her clients to implement systems and processes that work for their lifestyle, as productivity is not a one size fits all approach. She loves showing women entrepreneurs how to get more work done in less time, more efficiently so they can go back to spending time with their kids!

Where to Find Brittany Online: * Facebook * Instagram * Pinterest * LinkedIn * Talk Trello To Me Course

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For 18 months, I was in critical debilitating pain. It wasn't constant. But, when it came on, it was INTENSE. And, for someone with a high tolerance for pain, this was a BIG. DEAL. In those 18 months, I was seen by several specialists and countless tests were done that all came back normal. So, I was given a treatment plan for the symptoms that I was experiencing.

This got me thinking. I see something very similar in business. Entrepreneurs struggle for years. They bounce around from one course, or one coach to another and try every single tactic promised to get that end result that they want. But, they too are simply treating symptoms. The thing is that the symptoms are easy to spot, but the root causes go way deeper.

"What if the problem you're treating isn't the REAL problem?" - Kathryn Binkley #scaletoseven

In business, some of those symptoms sound like:

"I don't know how to grow my audience."

"I don't know what to talk about."

"My sales calls aren't converting.

"I don't have enough time."

Then they say:

"I tried a webinar, and it didn't work."

"I tried a challenge, Facebook ads, crafting a beautiful Instagram feed... but none of those worked."

They didn't work because you're treating a symptom and not the cause. And treating symptoms doesn't actually get rid of them permanently. They're quick fixes. A band-aid, even. But, in reality, it's hard to know the difference. Sometimes, the same issue can be one person's REAL problem and just symptoms for another person. You've got to figure out which it is for you: the root cause or a symptom?

What are your business struggles?

When you really think about it - is that the problem that needs to be solved or is it a symptom? If it's a symptom, what could be causing it? List it out. And then decide if your struggles reveal a need to work on your strategy or your mindset.

Let's look at an example. If you decide to go live but you're not sure what to talk about in your business, it could be strategy or mindset as the root cause.

Strategically, you may not know your audience well enough or aren't sure what content works best on a specific platform. On the mindset side, you could be questioning the value that you provide and your self-worth. You may be afraid of success. Or, you have limiting beliefs like this common one: 👉 "Who am I to teach this topic?" Some people think they need a strategy when the mindset is really their missing piece.

I encourage you to look at the patterns when the symptoms remain and talk to someone. Talk to someone who is really going to listen, and dig deeper into the issue with you so you can achieve bigger results in your business.

Need some inspiration? Hit play and tune in.

P.S. I want to hear from you. So tell me: Are you treating the symptoms?

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Episode Summary: * Mallory shares her journey from starting out in marketing, becoming a life coach, and back into marketing. When she originally became a life coach once she became a mother, she had this dream of wanting to change the world! Things have shifted for her since then and she talks on how she is still able to change the world by helping mom business owners. * When you go from working at a corporate office and chatting with people you see every day, to becoming an entrepreneur alone in your home office, it can make you feel really lonely. Even if you are chatting with others online. Mallory and I chat more on how you can build a community right in your local surroundings. * Having virtual and local clients can feel very different. Mallory has both types of clients! She talks on how she started creating a local community and the difference she sees with having online clients. Mallory says that attracting the local client is a great way to test the waters and gets you faster data. * Mallory shares ideas about where to start when it comes to finding a local community. 1. Collaborate with local businesses. 2. Attend local networking groups. 3. Just reach out! (Create flyers to post on local bulletin boards, for example.) 4. Does your inner circle know exactly what you do? 5. Ask for referrals after delivering results. 6. Make sure you're listed in local directories! 7. Promote other local businesses.

"When you meet someone, and you can meet them locally it supercharges your relationship." - Mallory Schlabach #scaletoseven

About The Guest: Mallory has been helping business owners increase their leads, revenue, and profit for more than 10 years in businesses including entrepreneurs, authors, tech companies, artists, dance studio owners, and health coaches around the world. She's from North Carolina, has four kids under 9, loves bright lipstick, high heels, and tacos.

Where to Find Mallory Online: * LinkedIn * Facebook * Website * Get Visible Step-by-Step Guide

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I know you've got some incredible offers, and you have some dream clients who are looking at those offers but not moving forward. You may be wondering what's going on and how to get them to take that next step.

First, reframe this idea of getting them to buy and shift things from convincing to simply giving them what they need to make the right decision for them. In order to do that, I've got six elements that are going to boost your conversion rates by helping your dream clients make a decision NOW.

Increase the Clarity of Your Offer
- If you're not converting, take a look at the clarity of your offer. Is it actually really clear what you're offering, what they will get, and what they should expect?
Increase Relevancy
- This is all about aligning your offer to your audience. The key here is getting to know your audience. What are they struggling with? Why is this important to them? How is this going to help them? Align your messaging and your offer to your dream clients so that they feel like you are speaking directly to them.
Improve your Value Proposition
- Make your offer even more attractive to your audience in one of two ways:
  1. Share the benefits of your offer and make sure you're highlighting how it's going to help your audience get what they want or avoid something they don't.
  2. Add value by offering bonuses! Use bonuses to tackle their biggest objections related to your offer, to give them the information they need as a prerequisite to your offer, or simply to give them some extra support.
Increase Trust
- When it comes to buying, someone has to really trust you and there are a few ways that you can make sure that this happens.
  1. Show testimonials and results from real clients. You want to show them that it's possible for them too!
  2. Create some kind of guarantee. An example of that would be a 30-day money back guarantee.
  3. Ensure a seamless and secure checkout. Keep them on the same domain and make sure your branding is consistent throughout. You want them to feel comfortable.
  4. Answer the most frequently asked questions.
Remove Distractions
- Give them an offer without many choices. You don't want to give all kinds of different up sales, down sales, payment plans, etc. You want to offer some payment plans but not too many. Maybe have one payment plan and the offer to pay in full.
Increase the Urgency
- Here are 3 ways that you can do this:
  1. Limit the availability of your offer. For example, only 3 spots available.
  2. Create a limited time offer. For example, for a limited time, the price is less or there are extra bonuses available.
  3. Mostly importantly, help them understand the cost of waiting. If you're going to increase urgency, this is the truest and most motivating urgency and that is helping them understand what they are sacrificing if they do not move forward now. How is it hurting them? How is it delaying their dreams?

"Why should they choose your offer over something else? It doesn't matter if you have more experience, what matters is what's going to be different for them!" - Kathryn Binkley #scaletoseven

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Episode Summary: * Kelly shares her journey of building a powerful team. Her passion for teaching others how to sell started when she worked in the corporate world. While working the corporate world for ten years, she reached a point in her life where she wanted to raise a family and decided to build her own business where she dedicated her time helping small business owners succeed. * Building a team for your business can feel very daunting or time-consuming, especially if you've had a bad experience with hiring someone in the past. Kelly shares some of the steps that you can take to stepping into the CEO role in your company and building a dream team.

"Building a team is an investment for your future." - Kelly Roach #scaletoseven

Put Bumpers On The Bowling Lane If You Want Your People To Be Successful.
- Get everything out of your head and documented in systems so your team will have a roadmap to follow.
Build A Profitable Team.
- When creating a job description, make sure the way that you're constructing a role is actually going to be profitable for you. Outlining responsibilities that tie into your bottom line from the very beginning will attract the right kind of people and just like finding your ideal client, you have to have your ideal team member.
Create A 90 Day Plan.
- Have a conversation with your team member about what they are learning and why. You want someone who is going to do more than simply check off tasks... you want them to really understand the WHY behind your business. This empowers them to think independently and make good decisions on behalf of the company.

About The Guest: Kelly Roach is a business growth strategist, best-selling author and top podcaster who helps business owners around the world achieve rapid, sustainable growth in record time.

Kelly is a regular media favorite on ABC, NBC, Good Day, the CW and in some of the world's leading publications such as Inc., Forbes, Bloomberg Businessweek and dozens of others where she teaches the most powerful, effective and leveraged strategies to scale quickly and profit more with systems for sales, marketing and building a world-class team.

Kelly is committed to ongoing philanthropic work to bring clean drinking water to the billions of people who do not have access and is working to bring positive change to the world as a co-founder of Give Her Courage, a movement to instill courage and confidence in the girls of our future from the start.

Where to Find Kelly Online: * Get Your Copy of 'Bigger Than You' Now * Website * Facebook * Twitter * Instagram

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In our last episode, we talked about 3 reasons why marketing may not be working. We talked about bigger picture strategy and approach. Today, I am going to dive in even deeper and talk about 4 reasons why your content may not be converting. You may feel like you're taking the right approach by showing up and delivering value but still hear crickets and you may start wondering what's wrong.

Here are 4 different reasons that your content may not be converting into clients for you.

You don't know your audience well enough.
- You don't know their pain points and desires, and you're not using the language they are using. If you are showing up consistently but you're talking about things that aren't top of mind or really important to them, you're not going to catch their attention. You have to figure out what their pain points and desires are and talk about those! Nothing else is going to matter except what they are struggling with and desire the most.
You're giving it all away!
- Your audience doesn't need to pay you for help because they are getting so much from you for free and they are going to implement your tips on their own. I'm all for giving value, so I'm not saying that you shouldn't show up and help your audience... content marketing is incredible! BUT, you have to give the right kind of value. Think about other types of content that will open their eyes, help them, and point them in the right direction but not teach them how to do it all. Talk about the what and the why, but not the how!
You're not giving a call to action.
- A call to action means an invitation to take the next step. Maybe you're spending all this time creating incredible content and you never ask your audience to do anything. Maybe you feel sales-y promoting anything at all! No matter the reason, if you're not giving a call to action, you're not going to convert. You're not giving them a reason to move forward.
You're moving too fast!
- When someone hops onto your facebook live or blog are you jumping straight into selling? I'm going to encourage you to slow down. It's just like a relationship! You have to take it one step at a time. So, instead of moving too fast, nurture that relationship. What is the next step that they need to take to get to know you a little bit more?

"Value doesn't have to be how-to content." - Kathryn Binkley #scaletoseven

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Everywhere that you turn online you see advice on the ONE thing that you need to grow your business, attract more clients, and create success. I'm sure you've tried some of them too and you wondered why they didn't work for you. You felt frustrated and you may have even considered throwing in the towel... but all along, it wasn't you!

You're trying all of these things that you're reading about and you feel that if it worked for others and not you, then it must be something wrong with you! I'm here to tell you... that's not the case!

I have 3 reasons why your marketing isn't working.

You're basing your marketing off of what worked for someone else.
- Whether you read a blog post, talked to a friend, or even hired someone, if you make your decisions solely based on the fact that it worked for them, you might be in trouble. Your business, audience, budget, and mindset are all different. So, your marketing approach should be customized based on those elements because your marketing depends on all of these. You need a strategy customized to you.
You're doing what you've always done!
- If you're basing your marketing off what worked for you before, it might not work. Crazy right? Not even what worked for you in the past will always work for you in the future. As the industry, your audience, your business, and marketing evolves, you will need to evolve as well. As they say - "What got you here, won't get you there." So, your strategy will have to adapt.
You're missing ingredients.
- As I said, there is no cookie cutter approach but there is a tried and true formula. It's a framework that outlines the different elements needed within your marketing, while still giving you the flexibility to customize your approach and plan which each element. I'm going in depth on this formula in my program, "Ignite Business Academy" where you'll learn the 4-part formula for attracting more dream client.

"Just because it worked for them, does not mean it's going to work for you!" - Kathryn Binkley #scaletoseven

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It's a brand new year and I've been reflecting on the last year quite a bit. I'm sure you have been too and I bet that there are some lessons that you've learned. For me, it was a really big year in many ways and I can say that without a doubt the rest of my life will look differently because of the lessons I've learned.

One thing I've learned about lessons is that you can look at something as a failure or reframe it as a necessary lesson that you needed to learn in order to be successful.

All of these lessons are a part of my journey to get to success and I don't look at any of them as massive failures or anything I would want to change. Maybe I wouldn't have wished for them outright but knowing the lessons I've learned makes it all worth it!

So here are the lessons I've learned in 2018:

Even when you think you're playing big, you can go bigger.
- Playing big or small is relative and it's likely that what was once big and scary is now small and safe. I thought that I was playing big but when I really looked at what was going on, I realized that I was still playing small. Playing bigger was going to require that first, I dreamed bigger! So, this year, I really upleveled my dreams and the actions that are going to be required to get there.
- I want to help more women fulfill their potential and build a business and a life that lights them up! The only way for me to do that was to get a little more uncomfortable and step into the spotlight.

"Even when you think you're playing big, you can go bigger." -Kathryn Binkley #scaletoseven

More equals less and less equals more.
- I'm sure you've heard of the phrase,"less equals more" quite a bit but this "more equals less" thing was new to me. This year, I got really excited about and distracted by three new programs that I dreamed up. As a visionary in my business, I have absolutely no limit of new ideas. I had to learn how to park those ideas, repurpose them, or simply say no. I learned that creating more offers actually meant spreading myself too thin, splitting up my marketing efforts, confusing potential prospects or even cannibalizing my other programs.
- More equals less! More equals less money and less time. Trying to do more or all the things doesn't work in your favor. What I realized was that I already have everything I need to scale to 7 figures and beyond... I don't need to create another offer to get there.
Stop saying, "someday" or "someday soon".
- I knew not to keep saying "someday" but there was this subtle difference in my mind thinking that "someday soon" was ok. I kept feeling like my next breakthrough was almost here, so I would work harder to get there. But it wasn't at all about how hard I worked. If I was operating out of the belief that it was coming verses it was already here, then it doesn't matter how hard I worked. I had to shift and start doing things before I felt that I was ready!
Asking for help builds relationships!
- I love that I am independent but it can also be a weakness of mine. I don't like to ask for help! This year, it really helped me to learn how asking for help can build greater relationships. Here are two examples of that.
  - Tanya and I met when we were in the same coaching program and at first, we weren't sure about each other. After getting to know one another, asking one another for help and talking about things that were really hard to talk about in our business, we bonded. Now, we've met for over a year every single week as accountability partners, have become biz besties and have built a wonderful friendship as well.
  - My second example was when I broke my arm back in August. This was huge for me because breaking my arm meant that I had to ask for a lot of help! I had to ask for help from my husband and I believed it may have saved our marriage! The fact that I wasn't completely independent and actually needed him, changed things for us. I realized there is nothing like actually depending on someone and feeling cared for when they do help you.

"You have the choice to define something as either a failure, or a lesson to help you succeed in the future. Which will it be for you?" - Kathryn Binkley #scaletoseven

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Episode Summary: * Obesity has been a theme in Melissa's life since childhood and has affected her life in so many ways. One morning, while working as a paralegal, she told her husband that she was going to quit her job and start a business in the nutrition industry and hasn't looked back since!

"I never looked back. I've always felt that this was why I was put on this earth." - Melissa Ronda #scaletoseven

Melissa says that being a ladypreneur to her means that she gets to operate with integrity all the time and no one can ever take that away from her.

"I always want to serve people from a place of love." - Melissa Ronda #scaletoseven

Since it's the new year, we've all heard everyone's goals and the excitement behind them. Although many of us are really great at setting goals, we aren't so much at keeping them. Melissa shares her advice on how we can start keeping these goals throughout the whole year.
We make decisions from emotion and not critical thinking. Comparisonitis is a great example! We are comparing ourselves to someone else's weight loss journey and want that for us too but, we are really only seeing the highlight and not the true facts! Once you can get real honest with yourself, you'll be able to visualize what you really want for your life and not what someone else has!
Have you thought about what your WHY is? Melissa shares how she always found it difficult to explain her WHY. So, she created this unique practice and that was to imagine your WHY as an avatar. Create the woman that you want to be and envision yourself as this woman!

"Whoever you want your avatar to be, you've got to start being her now!" - Melissa Ronda #scaletoseven

Slip-ups happen but that shouldn't stop us from achieving our goal! Melissa gives her tips on what to do when we feel like we've "failed". She says that it's a mindset shift and giving up isn't an option!

Grab Melissa's free guide "6 Quick Swaps for Easy Weight Loss" ------> HERE

About The Guest: Melissa is the fearlessly forthright weight loss expert who helps busy women lose massive amounts of weight while eating food they actually want to eat. She is a true crime fanatic, podcast junkie, and lover of dresses with pockets. Since launching The Honest Weigh in 2014, Melissa has lead clients to weight loss totaling over 17,000 pounds and counting! But even more important than that, they keep it off with the skills they continue to implement.

Where to Find Melissa Online: * Website * Facebook * Instagram * YouTube * Pinterest

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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Happy New Year! Today, I'm sharing the very first thing that you should do in order to make sure you actually accomplish your goals!

I recently got back from my business planning retreat where I spent two nights focused solely on my business. There is something really powerful about getting away from your normal routine to focus on your future.

Part of the process of my planning was setting goals for the new year but, here's the thing - in order to achieve your goals, you have to start by setting better goals. I know we set goals all the time, but we rarely think about our mindset around them and how that can actually impact whether or not we achieve our goals at all. So, here are five steps to help you set better goals.

Narrow your goals.
- When I started brainstorming, I quickly filled an entire page with things I'd like to accomplish by the end of 2019 and if you're anything like me, I know that you can do the same. Now, If I took on every single one of them as goals, how many do you think that I would actually accomplish? Probably not very many.
- I read some research that says the likelihood of achieving each goal decreases with every new goal you add. Goals require intentional allocation of resources in order to be met. So, you have to narrow your goals. Set 1-3 goals tops, write them down and go all in.
Set Goals that Motivate You.
- The goal itself and the why behind it has to be enough to motivate you. No one else can want it for you! So you need to connect with your vision enough that you will show up to do the work. You have to be honest with yourself about whether you actually want it before setting it as a goal.
Set SMART Goals
- The goal itself and the why behind it has to be enough to motivate you. No one else can want it for you! So you need to connect with your vision enough that you will show up to do the work. You have to be honest with yourself about whether you actually want it before setting it as a goal.
Your Goal Needs to be Actionable
- When you set your goals, don't say, "I want to." Start saying, "I will!" Then, get clear on the input required for the outcome that you want. Reframe the goal for the actions that you want to consistently take.
Give Your Goal an Upper Threshold!
- Our effort will match the goals that we set. If we are setting a minimum goal, what do you think we are going to put in? The minimum effort! Whatever we think is required to get the number that we said is what we are going to do, even subconsciously. So, I like to use a good, better, best method for my goals. The minimum number is the good number but then I set two higher numbers so I have a range and when I make my plan to meet that goal, I base the plan off of the best number!

"By adding more, you accomplish less." - Kathryn Binkley #scaletoseven

"The goal itself and the why behind it has to be enough to motivate you." - Kathryn Binkley #scaletoseven

Mentioned In This Episode * Behind the Scenes of My Business Planning Retreat + the 7 Steps I Took to Prep for the New Year * Setting SMART Goals

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If you don't think that you can have it all, listen up - because you can!

I attended my son's class Christmas party recently and I'm beyond grateful for the flexibility to be there. I still remember when I was in my 9-5 and had to decline my son's invitation to his Christmas party. His wide smile quickly faded, and I couldn't help but think about how he felt that day when all of the other parents showed up and his mom wasn't there. This morning, I was reminded of that as I sat across the classroom and watched other kids holding back tears. So many parents were there, but I couldn't help but notice this one little looking around the room. I could immediately tell that his parents weren't there. It made me all the more grateful that everything has changed for me, and my son doesn't have to be that one little boy.

I felt guilty when I worked, and I felt guilty when I was with my family. I couldn't win! Have you ever felt this way? Maybe for you, it's not mom guilt but you struggle to find time with a spouse, a friend, or yourself!

I used to think that I always had to sacrifice something, and I couldn't have it all! It was as if my life was one big pie chart and every time I gave more focus on one area, another had to suffer.

We talk about priorities all the time but we talk about them all wrong and make 3 big mistakes:

We Pretend Like it's Possible to Give 100% to Everything!
- If everything is a priority then nothing is the priority! It's impossible to have multiple priorities, and it leads straight to burn out. So instead, align what you say YES to with your values. Figure out what your values are and use that as a guide for what to say yes to and use those same values as a filter for when to say no.
We Create Silos Instead of Synergy.
- Instead of distinct pie pieces, the various areas of our lives can overlap in such a beautiful way. Your day to day activities can accomplish more than one goal at a time. Take your spouse to that personal development conference with you. Work out with a friend. Listen to that podcast while you do your makeup in the morning. There are ways to stretch your time and overlap the things that you want to do in your life.
We Let Other People Define Success for Us.
- Whether they put the pressure on us or we put the pressure on ourselves, we try to measure up to others' definitions of success in every single area of life instead of focusing on our own desires. We create this "ideal" woman who we've literally just dreamt up and we compare ourselves to her! Instead, we need to decide who it is that we want to be!

"If everything is a priority then nothing is the priority!" - Kathryn Binkley #scaletoseven

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Not many people know this but, I've directed several weddings over the years! Never as an actual business venture but simply because people know that I'm super type A, organized, and reliable. I've never charged for my time as it's always been for close family and friends and while I've been told that I'm great at it, it's just not something that I plan to do again. So, this past weekend, my cousin's wedding, may have been the very last wedding that I ever direct.

The real challenge was directing a wedding when some didn't want to be directed at all! My patience was certainly tested, but I was grateful because this wasn't my normal gig and, in my coaching business, I get to choose my clients. I don't accept everyone. I've spoken with some women on a consultation call and never even offered my services. Why? Well, there's one specific piece of criteria that is critical for me in helping women achieve high results in their business, and that is being coachable.

Symptoms of someone that is not coachable:

They are someone who always thinks they are right.
They are not open to learning anything new.
They have low self-awareness.
They have no desire to improve.
They blame others and make excuses.
They don't take action (even when they say they will).

Symptoms of someone that IS coachable:

They desire to learn and continue to learn.
They are open to changing and improving.
They take action and do what they say they'll do.
They ask for help! They realize they need help to get where they want to go.
They trust their coach/mentor and the process.

"Do you ask for help or do you struggle silently?" #scaletoseven -Kathryn Binkley

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Today we're going to talk about niching down. Now, if you're still trying to be everything to everyone, how is that working for you?

I know it sounds counter-intuitive, but in order to get more results, you actually need to narrow your focus. Yes, it's tempting not to because you want to get more sales and it seems more logical that if you want to get more sales, then you need to offer more services and help more people but that isn't the case.

You feel like it's going to limit you when you narrow down, but when you try to help everyone, you end up getting overlooked. Niching down actually helps you stand out! So, how do you do that?

There are two ways to narrow your focus, and we are going to take a look at both to see which makes the most sense for you.

Narrow your target audience.
- You're going to need to get really specific about who exactly you want to help and then tailor your marketing directly to them. The more you use the language that they use for their industry, the more they are going to trust you and feel like you get it. So, what's one specific industry that you can serve?
- Let's say that you're a social media manager. If you can specialize in one industry and create resources and content just for them, imagine the possibilities! Instead of marketing your social media services to all businesses, what would happen if you specialized in social media for a dentist, realtors, or maybe even hair stylists? You may think that this sounds limiting, but I've heard of people who have built incredibly profitable businesses by narrowing down to one specific audience.
Narrow your services.
- If you are having a really hard time narrowing your audience, the good news is there's another choice. Instead, you can do less for a wider range of people. So for example, focus on one thing that you're going to become an expert in. Using the same example of the social media manager, instead of handling all of the social media platforms, you focus on Instagram. Then, when someone wants to grow their following on Instagram and learn how to convert those followers into fans, you become the go-to person for that job!
Narrow down your target audience and services!
- Now, if you're feeling courageous, you can actually narrow down both! Take time to do some research because depending on the market and demand, you want to make sure there is truly a market and there are enough clients when you narrow down your audience and the services you provide. But, assuming that's true and there is a market, this can be really powerful!

"You have to niche down in order to stand out!" - Kathryn Binkley #scaletoseven

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I have a question for you... what is your biggest challenge in your business? This is a question I ask every potential client and I've heard many answers! Most say their biggest struggle is finding and booking clients. Many say confidence or time management. Some say, balance or fear. You name it, I've heard it. Well, there is one thing I haven't heard. I haven't had a single person tell me that they have no challenges. Most would identify multiple challenges if given the opportunity and maybe even proudly display, #thestruggleisreal BUT I'm here to tell you that the struggle doesn't have to be real! So, I've got a little tough love for you and everything is truly meant with love.

Your business is designed perfectly to get the exact results that you're getting right now.
- Are you not getting clients? Maybe, there's something that needs to change with the way that you're operating your business or there is something wrong with your marketing strategy. If you want different results, you're going to have to change something.
Your present circumstances are a reflection of your past thoughts.
- Your thoughts create your reality, but your current reality is based on the thoughts that you've had in the past, not your current thoughts. Just because you've done some work and addressed your mindset doesn't mean that that's going to be reflected in your current reality... instead that's going to impact your future. If you haven't done the work yet and you want to see something different in your future, that means you need to examine and change your current thoughts. You have to change your beliefs now in order to impact the future.
Struggling is a choice.
- You don't have to struggle, you get to choose and you are not a victim to your circumstances. Take the responsibility and realize your part in your life. No matter what happens, you have to see your role in it and know that you have a choice. If there were a reason that you were choosing to struggle, why might that be? Here are some examples.
  - Is it easier to say that you're struggling with time management or that you don't have the time when you're really choosing to waste time because you're scared of what's on the other side of success?
  - Do you complain that your spouse isn't supportive verses choosing to do whatever it takes because you know that it's easier to say that it's his fault than it is to face the decision on the other side of success about whether to get a divorce?
  - Do you say that you struggle with visibility when you actually choose to play small intentionally because you worry about what people are going to think of you?

"You have the choice to let go of the struggle. The struggle does not have to be real." - Kathryn Binkley #scaletoseven

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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A few months ago, I broke my arm. I mean, it was shattered! That's the word my surgeon used. After two plates and eleven screws, I was out of surgery. I had a cast for a while but weeks later, it was removed and for the first time, I saw two scars on my wrist. The surgeon did a beautiful job, but I still hid my scars. I'm not interested in drawing a lot of attention to them. I don't want to answer a million questions about the accident and so I keep them covered up. And while these are visible scars that I've chosen to hide, I have many others that I've hidden as well.

There are a lot of things in life that I haven't talked about. From a really early age, I felt like we just don't talk about those things and so, I haven't talked about the Dad that walked out or the youth pastor that took advantage of me at the age of 18, or when I was laid off unexpectedly. I haven't talked about the pain of endometriosis that led to a full hysterectomy at the age of 30. I don't talk about the pain of no longer being able to have kids. Although I am so grateful that I've had two of my own before. It's been so much easier to just tell others that "I'm fine" or hop online and act as if everything is incredible. But, that's all changing now!
Over the last year, I've felt an urge to share more and more about my story. It's something that I've thought about, debated with myself about and hesitated on multiple times... but I started to take baby steps. I started sharing with people who I would consider close to me, yet still didn't know some of the things I've struggled with most. Over time I put in the work to get ready to share in a bigger way.

"I knew that hiding my scars is not only holding me back, but it's holding you back." - Kathryn Binkley #scaletoseven

I decided I would no longer allow my past to get in a way of my future. Is your past holding you back from your future? Have you become a prisoner to it? Are you hiding your scars? If the answer is yes, you are not alone. Here are a few things I want to share with you to encourage you and let you know that it will be ok if you choose to share.
- Your past doesn't define you! What happened to you, happened. You can't change it, but you can change how you move forward. You don't have to live your life as a victim of your past. You can choose differently.
- Your fear of what people will think is holding you back. But it can only hold you back if you let the stories that you're telling yourself keep you quiet.
- To get over that fear, you have to share your story. Talk about it. Stop hiding it. Make is a part of your message. There is nothing to hide. The fear, shame, and all of the emotions that you feel, grow when put under the pressure of starting in hiding, but when you open up and talk about it, they lose their power over you! So, share your story.
If you could help just one person, would it be worth it? Will you join me in committing to stop hiding our scars?

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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He told me the words I wanted to hear. He told me to go after my dreams but I didn't feel his support for such a long time. In fact, I could see right through his words. His support didn't feel authentic until... it finally did. And until then, I struggled like never before. So, how did I make it through? There are nine specific steps that I took in my journey that I'd love to share with you.

I stopped sharing my fears and doubts with my husband.
- I realized they were only feeding his own fears and doubts. I needed to project confidence! I wanted so badly to share those things with him, but I couldn't in that season. Not if I wanted to actually create the success that I had in mind.
I hired a coach.
- I hired someone else to speak with and go to when I needed help dealing with all of the things that were coming up in my business. Someone who knew how to work through the fears, doubts, and challenges. I could work through everything with her, without worrying my husband.
I had to stop telling him what I was going to do and start showing him!
- You have to "make more moves and less announcements" and that is exactly what did. I had to make it happen instead of telling him what I was going to make happen.
I recognized that his comments were a reflection of his own mindset.
- When they got to me before it was because there was a part of me that had the same mindset! Those same fears and doubts were in me, but once I took care of my own mindset, I was able to realize that he was just dealing with his mindset hurdles.
It was a choice to allow his negativity to impact me.
- The negativity certainly did not go away but I let it stop impacting me. I chose to ignore it and not to focus on it.
I shifted my focus from him to my goals.
- I went all in working towards my goals. No matter what he said and how hurtful the comments were, I just kept going.
Celebrate the wins!
- I shared every good thing that was happening in my business, so that he could start to see that things really were happening.
I shared more once he opened the conversation.
- Once he noticed how I had changed, he started to ask questions. Then, and only then did I share more about all of the mindset work that I had done. In those moments, he started to understand more just how much things were really shifting and what was really possible!
I proved him wrong.
- Now to be clear, proving him wrong was not my motivation. I just focused on my goal and did what I needed to do. Eventually It happen and I actually did what I said I was going to do, and all of his doubts disappear because it had happened!

I know that you can reach your goals. Don't lose hope! You've got this!

"Make more moves and less announcements." - Kathryn Binkley #scaletoseven

Schedule a free clarity call for more support! Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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Why do you wait to do so many things in your business and life until money arrives? If you wanted to welcome money in your life and business, there are some things you should do to prepare. You should act as if it's already on the way. You don't wait to get everything ready for guests to arrive to your home, you prepare in advance, right? So, why do we do the exact opposite when it comes to money!?

What's your revenue goal? Now, what would you do if you were 100% certain that you were going to hit that goal? How would you make decisions differently? What would you invest in? What would your marketing look like? How would you run your business differently? Now, why aren't you now doing that now? There may be this belief that you aren't there yet and you'll act differently once you get there, but that logic doesn't work! That's not actually how you get there.
You have to have faith, faith strong enough to take action. Action is evidence of what you believe! I can't tell you how many times I see a client hesitate and when I do, I know just how much or how little she believes in herself. How much she believes that the goal that she set will actually happen. If you really believed in yourself, what action would you take?
So, I invite you to walk to your door and open it, but don't stand there waiting and staring. Open the door to success but then go do something about it! Go get ready for its arrival!

"The only thing standing between you and that woman you want to be is faith!" - Kathryn Binkley #scaletoseven

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What are you going to do if your business doesn't work out? Are you going to go back to a 9-5? Are you already looking at job openings from time to time when you start doubting yourself? Now, I'm curious what came up for you when you hear those questions? If you answered anything but, "That is not going to happen!" then, you are already open to the option of a plan B. And the first thing you have to do is kill your plan B!

"Get certain about the future you want!" - Kathryn Binkley #scaletoseven

Here are a few steps to help you.

First, you have to get certain about the future that you want! You need to know, really know, what your future is going to look like.
Evaluate your options and decide on one path. If you're weighing a couple of different options and you think both can get you to this desired future, I really encourage you to compare the best case scenario for both. Often times we compare the best case scenario against the worst.
Commit to your plan and follow through. Whichever you choose, choose it and keep going.
Stop entertaining any other options. There is no plan B anymore. Your only option is to succeed because you won't stop until you do! Failing really isn't failing unless you let it stop you!

Your success is inevitable, when you decide it is!

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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Are you ready for your new normal?

Everyone's normal is different. In one business a woman could be making 1k a month and that could be normal for her. Someone else could be appalled at only making $1k a month and might be making $10k, $20k or $100k a month or more. Whatever your normal is, is pretty much what you can expect.

So, is it normal for your income to barely cover your expenses? Is it normal for no one to sign up for your highest offer and only book the lowest offer? What I can tell you is those things might be normal for you but they are not normal for everyone and they don't have to be normal for you! Here's the thing... whatever you expect is what you should plan on getting. If you want new outcomes, then change your normal! If you're booking in an average of one client per month and that's your normal, change your expectation, increase it!

Here are six steps to help you along this process.

Figure out what is normal for you right now
- Get clear on what your normal is currently? Don't lie to yourself! This might sting a bit. If you binge watch Netflix while you have no clients, write that down. If you never do live videos because you can't stand the way that you look. Write that down! This leads us to the next step.
Understand where you learned this normal
- Where did these thoughts come from? Did they come from early childhood? Did you learn this state of normal from the people you surround yourself with? You might need to make some changes, but you have to understand where your current idea of normal even comes from before you can change it.
Get uncomfortable with your current normal
- If you want something different, then the pain of where you are now has to be greater than the pain of where you want to be. So, the idea of where you are now should be appalling! There is no way you're going to tolerate making $1k months long-term. There is no way that you're going to tolerate only booking one client a month. This works for all areas of life! Don't settle!
Decide on your new normal
- When we talk about your new normal, I want you to dream big! Go over the top, too good to be true, kinda BIG! Anything is possible. Maybe your new normal is always flying first class. Maybe your new normal is increasing your prices. Allow yourself to dream big.
Take baby steps
- You're going to take baby steps until you get to your new normal. Whatever your new normal is, you're not going to get there right away... so, what's your next step? Maybe it's never letting your bank account get less than $500, then $1000, and so on. Maybe it's increasing your prices a little at a time.
Never settle for your current normal again
- As soon as something becomes normal, create another new normal! Keep growing! Success is a moving target, right? Don't tolerate anything less and continue to change that normal, and create even more for yourself.

"Your thoughts create your reality. If you want something different, you can create it!" - Kathryn Binkley #scaletoseven

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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When you think about how your week is going so far and how you're showing up and putting in the work, are you acting more like the employee or the entrepreneur?

If you started out your career working for someone else and you're used to being an employee, there is an entire mindset around being an employee that has to shift to really take full advantage of all the opportunities that you have as an entrepreneur.

Here are 8 shifts to go from employee to entrepreneur!

Shift from focusing on the amount of time that you work to being productive.
- This was so hard for me when I first started my business. I felt like I had to work all day in my business even when the work was done. Rather than just getting things done and enjoying the freedom that I wanted to create as an entrepreneur, I was spending all of my time and filling my day, stretching out how long it took to get things done. I was focused on spending "enough" time working versus being productive and effective so that I can move on!

"In business, there is no participation trophy! So, you don't get rewarded for the amount of time that you show up. You get rewarded based on the result that you actually create!" - Kathryn Binkley #scaletoseven

Stop following the rules and start breaking them.
- As you look around at everyone else who is in a similar industry as you, you start to create these ideas in your head and what the rules are and how you should do things. But as the entrepreneur, you get to make the rules and it's more important to innovate, to evolve, to adapt.
Go from avoiding discomfort at all costs to embracing it.
- Be courageous enough to take those steps even when you know you may fail. Risk it because of the potential reward.
Work on your business not just in the business.
- When you're an employee you're working in the business. You're doing what needs to be done. But, as an entrepreneur, you have to set aside time to work ON your business in order to grow it.
Shift from focusing on the present to thinking about the future.
- As an employee, you may focus on the present, just showing up each and every day focusing on what needs to get done and trying to get through it but as the visionary, it's your responsibility to think about the future.
Start looking at the metrics.
- As an employee you might make decisions without any data or numbers, but as an entrepreneur, you have to look at the metrics.
Your clients are not your boss.
- You're so used to having a boss as an employee and keeping them happy, that sometimes an entrepreneur, you treat your clients as your boss.
Never stop learning.
- When you were an employee, maybe you have a lot of discomfort around the idea of being a beginner, but as an entrepreneur, there are so many things that you need to learn!

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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There were days when I was still in my 9 to 5 where I would come home after a long day of work and complain to my husband about what happened. Most of the time, I was talking about my boss. There would be something that he or she did and I would come home still steaming about it. The thing is, I don't do that anymore. I don't complain to my husband about my boss but that's because it's me! But, the reality is, I do some of the same things to myself that I used to complain about! I love what I do but sometimes, I put so much pressure on myself that I make myself do things I don't even want to do in my business! Can you relate to this? Have you found yourself working non-stop, putting in crazy hours and not because you want to but you feel that you have to? If you're not being a boss that you would want for yourself then it's time to take a closer look and I have five areas for you to work on as it relates to being your own leader!

Remind yourself of your purpose!
- Remind yourself why you started your business in the first place. What it is that you even committed to doing. What's the impact and vision that you have for your business, audience, the world, and for your life? Remind yourself of every success story. Put them in a folder. Save them every time you've received a compliment or testimonial, hold onto those and revisit them.
Care about yourself!
- Instead of demanding things of yourself, ask yourself what's really best for you. Stop focusing on what's best for the business and make sure you're prioritizing yourself because without you there wouldn't be a business. So how will care for yourself this week? What does that look like? What do you need?
Give yourself affirmation for the things you're doing well!
- Celebrate the wins! What's one thing you can reward yourself this week? How can you celebrate and remind yourself of what a great job you're doing?
Create space for growth!
- You've got to give yourself space to learn and grow to continue to improve. Allow yourself to fail without beating yourself up. Allow yourself to learn instead of putting so much pressure on yourself to be perfect. There is no such thing as perfect!
Play!
- Have some fun! What would you do if you spent this next week prioritizing some fun? If every single day you led from a place where you're going to have some fun with what you're doing verse putting so much pressure on yourself to perform. Play around, have some fun, look forward to what you're doing! Laugh a little!

"You're the boss, you get to choose, so be good to yourself!" - Kathryn Binkley #scaletoseven

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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What do you wish you could change? I'm sure there is something right? You probably have a list of things you want to change. It's easy to say you want to change all of these things but when it actually comes down to it, we all want to change... but we don't change! We want the end result of what change will bring, but actually making the change can be hard, uncomfortable, or scary! So, we avoid change. But if you change nothing, nothing will change. So my question to you is if you change nothing, where will you be a year from now? In this episode, I share five steps to create a plan for change.

Set a goal.
- Start by setting one, short-term goal. Break it down and get really specific! What's one short-term goal that you can take action on within 30 to 90 days? Get realistic and set that one goal so you can start taking action without feeling so overwhelmed.
Determine the input that's required for the outcome that you want.
- There is a difference between input goals and outcome goals. Most likely, you've set an outcome goal and that's exactly what you should start with. But most of our outcome goals are hard to reach without breaking them down. So, I want you to look at the input required and set a daily or weekly recurring goal. What are the daily actions that you can take that will guarantee that you'll get to that outcome? When you break it down in this way and focus on a list of what you have to do every day, all of a sudden it becomes more manageable!
Plan for roadblocks.
- They are going to happen ladies! There is no reason to pretend that everything is going to be perfect. I want you to think about what could go wrong. What could derail your progress? What has derailed your progress before? Make a list of those things and plan for how you're going to handle them.

"Plan ahead of time. You will be far better at overcoming obstacles when you've thought about them ahead of time and decided how you're going to respond." -Kathryn Binkley #scaletoseven

Connect for accountability.
- You want to enlist help on this journey! Change is hard! You need help, don't try to do this alone and most importantly, find the right person to help! You need someone who you're going to listen to and someone who will give you some tough love.
Measure your progress.
- Don't simply say you're going reach a goal at the end of 90 days. Instead, build in a way to track your progress along the way. It's best to have check-ins at regular intervals. Set some milestones for yourself. What you do want to accomplish by when? How will you know you're making progress toward your goal?

"So much can happen in the next year for you! So set your goals and get started!" -Kathryn Binkley #scaletoseven

Let’s Connect 1. See all that Kathryn has to offer at kathrynbinkley.com 2. Connect more with Kathryn on Instagram!

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I remember so clearly the day one of my biggest dreams became a reality, and exactly how I felt when I sat at my computer and typed up my resignation letter to my full-time job! I was so excited but absolutely terrified all at the same time. Do you remember a time when you felt both scared and overwhelmed with excitement? Maybe you're feeling that way right now. What's holding you back today? In this episode, I share three steps to transform fear and turn it into excitement.

"FEAR IS EXCITEMENT WITHOUT THE BREATH!!" - Fritz Perls

Feel the fear! Instead of ignoring it, allow yourself to really feel it. Get comfortable with fear and know that at every stage, you're going to feel the fear. In business, you might think, "As soon as I overcome fear, I'll be able to do this." but you'll face fear at every level. Fear is never going to just go away.

"Embrace the fear! Work with it, let it drive and motivate you!" - Kathryn Binkley #scaletoseven

Breathe. Slow down! When you're scared, when you're afraid of something big that's going on, take a breath and give yourself some space to slow down, think, and plan your next move!
Take action! Whatever that next step is, do it! You have to take action. Don't worry about having everything planned out. It's highly unlikely you'll know everything that needs to get done at once. You're lucky to figure out the first step, the next step. Action is the antidote to fear, so simply take action and yes that means taking action even when the fear is still present. Here's the thing, the fear doesn't go away just because you're feeling the fear or took a breath, it's still there but by taking action you're actually working through it. If you wait till the fear is gone, you're going to wait forever!

"When you learn to take action while you're scared, you'll be unstoppable!" - Kathryn Binkley #scaletoseven

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Have you ever received a meeting request from a supervisor with no details? If so, how did you respond? Did you stay up late wondering what it was about? Did you panic?

How about the feeling you get when you thought a launch was tanking but the facts and results were saying the exact opposite? Many of us react to the situation before even looking at the facts. Today, I am going to go over an exercise to do when your feelings and limiting beliefs are taking over.

First, I want you to take out a journal, ideally with two blank pages side by side. On the left I want you to write feelings and on the right, I want you to write facts.
On the left side, you might write things like, "I feel like it's impossible to book a new client!" or "I don't feel pretty enough to do live videos." Journal anything else that is coming up for you this can be about your business or life.
Now, on the right side, I want you to start looking at each of the things you wrote on the left-hand side but then look for evidence of what is really true! What are the facts?

"Think about how you're feeling right now and separate that from what is actually true." -Kathryn Binkley #scaletoseven

Before spiraling out of control and listening to your limiting beliefs, use this exercise and break down the feelings versus the facts. This will give you the awareness that you need about what you're choosing to belief versus what is actually true.

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Do you have a lead magnet but you're not getting the leads that you had hoped for? In this episode, I share why your lead magnet sucks and what you can do to fix it! When I first started out in business, I created more lead magnets that I care to admit. Maybe you can relate... after all of that work, you put it out into the world and get a whopping total of 3 subscribers and that includes yourself and your mom! So what's wrong? Well, you're not alone and I am going to go over some tips on how you can create a lead magnet that YOUR audience finds irresistible!

Make it specific. Your lead magnet can't be vague or focus on many different topics. It has to be super specific focusing on one thing!
Provide real value. Some kind of a quick win, for example, a cheat sheet or checklist.
Solve a pain point. Give people something they actually want, not simply need! Check out a previous episode where I talk about what your dream clients actually want! Episode 3: What Does Your Dream Client Want?
Attract your dream clients. I've seen clients that have created a lead magnet that was too vague or too general. It was something that could help anyone when not everyone is your dream client, right? Remember your ideal client and cater to those people.
Demonstrate credibility. Show your expertise and position yourself as someone with authority and experience around whatever it is that they need.
Build curiosity. The title of your lead magnet should tease your audience a little! You want your dream clients to read what your lead magnet is but not have the all the answers just by reading the title. Leave a little to the imagination and build curiosity so that they actually want to download it and figure out what's inside.
Make sure it looks professional. First impression is everything right? If graphic design isn't your area of expertise, you can still make your lead magnet attractive and professional-looking by using templates on creativemarket.com or by hiring a designer.
Make it easily consumable. You want your dream client to be able to skim through it and have some takeaways within minutes. Think, immediate gratification.
Make it relevant to the content before and your offer after. When you're promoting your lead magnet, you're going to attract people through content. That content should lead seamlessly to your lead magnet. After they download it and consume it, you want it to lead seamlessly to your offer. This alignment is an absolute must!

"Your lead magnet needs to provide real value that's focused on outcomes and results." - Kathryn Binkley #scaletoseven

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Today, we are chatting about how to get the most out of your content so you can stop creating new content for every single marketing channel. But first, what is content marketing? According to The Content Marketing Institute, it is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately driving profitable customer action.

It's really all about providing value throughout a buyer's journey from free access to paid services.
There's a lot of content that we need in our businesses every single day. Just think about the content that you create for every social media channel. This can get so overwhelming.
Today, we are going to look at a different approach to creating content. Instead of starting by focusing on each marketing channel, you're going to focus on the message and offer you want to share.
Once that is all clear, you'll create and repurpose your content, and then distribute it to each marketing channel. One of the ways I like to approach my content creation is through journaling. Each morning I journal right from my heart. Usually, there's some message that I feel will resonate with my audience and I pull it straight from my journal and repurpose it for each platform.

"To get the most out of your content, focus on your message first and marketing channels last." - Kathryn Binkley #scaletoseven

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In our digital world, you are going to hear advice that can be contradictory! So, how do you deal with it and how do you decide which path to take? I recently spoke to two clients that were at a fork in their business and they asked me for advice. I told one gal to only choose one path and told the other she didn't have to settle and could take both! Confusing, I know... but I explain the difference between the two and why my advice to both women isn't really contradictory.

"Are you even on the right mountain?" -Kathryn Binkley #scaletoseven

Imagine that your goal is a peak of a mountain and maybe you have some new ideas about how to get to the top. Do you go for it? There are so many ways to get to the top! The reality is, all of these ways can eventually get you to the top but some are going to take more time, some are going to require more effort, and some are going to require more resources.
All of these methods could eventually work, but you know what won't work? What won't work is starting to climb and then deciding that it's too hard so you try another way. You continue with this repetitive routine of starting over again and again.

"There are all of these ways to get to the top of the mountain but you need to choose and you need to commit." -Kathryn Binkley #scaletoseven

Now, when I spoke with one client, I realized that she wasn't even on the right mountain! So, that brings me to six questions for you to answer yourself!
1. Are you on the right mountain?
2. Which mountains do you want to climb?
3. Do you actually believe you can get to the top?
4. What equipment do you have?
5. How big is your mountain?
6. How many bridges have you finished building?

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In the first few episodes, I talked about what YOU want but what about what your clients want? Do they know what it is that you're selling? Are you marketing in a way that's compelling to your audience?

What do you think Crest toothpaste is selling? You're probably answering that question with, toothpaste of course! But, they aren't selling toothpaste, they are selling fresh breath and a clean mouth!
It's so easy to get this wrong in your marketing messaging by creating one-sided messaging. That means that you are talking about all you... but (#truthbomb) your audience doesn't care about you! The first thing they think about is, "What's in it for me?" What they are really buying is better versions of themselves!
I explain the difference about features and benefits in detail. Features answer the question, "What is it?" and benefits answer the question, "What does it do?"

"If you want your dream clients to take action, you first have to get their attention!" -Kathryn Binkley #scaletoseven

Sell what your clients want and give them what they need. I don't mean that to be manipulative... let's look at the Crest toothpaste for example. We need that tube of sodium fluoride to brush our teeth with but that's not what we want! We want fresh breath, clean and white teeth.

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In the last episode, I talked about how to figure out what you want... but what about when you know what you want and feel like you have to ask for something in order to get it? Well, there are two things that I bet you're asking for in your business or you think you need to ask for that are holding you back!

Are you waiting for permission to get what you want? I share a story about holding back from a massage that I needed because I felt guilty for allowing myself some self-care. This is something that so many of us struggle with in life and in business, and it's time to stop asking for permission for the things that we want!

"You don't need to ask for permission do to things differently." -Kathryn Binkley #scaletoseven

The second thing you may feel you need to ask for in business is forgiveness! You don't need to ask for forgiveness for unintentionally offending someone on your email list. If they don't like something you've said, they can unsubscribe!

"You don't need to apologize for setting boundaries!" -Kathryn Binkley #scaletoseven

Stop saying your sorry. Stop asking for forgiveness when you don't have to. Remember, you're the boss and YOU make the rules!

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Do you really know what you want in life and business? Today, I am sharing five reasons why you need clarity around what you want!

You are more likely to get what you want when you actually know what you want!
You will make better decisions. When you know what you want, the decisions that you make are going to help you towards your goals.
You are going to save time, money, and energy!
It's going to narrow your focus.
It allows you to create a strategic plan.
Now, how do figure out what it is that you actually want? Here are some questions that I've used with my clients to help them figure out what they want.
- If you could do anything you wanted to do today, what would you do? Describe in great detail what your perfect day would look like.
- What lights you up? What makes you happy?
- What would you do if you knew you wouldn't fail?
- What would you do with a billion dollars?
- Make a list of things that you DON'T want! But wait, here is the trick. After you've made a list of things that you don't want, flip those around into a list of things that you do want.
- Make a list of at least 30 things that you would spend money on.
- Lastly, after making considering what you want, ask yourself this, "DO YOU REALLY WANT IT?"

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Kathryn Binkley