Green Industry Perspectives: Recent Episodes
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This podcast is for the tree care and landscape professionals who see themselves as business people, not just arborists or landscapers that only care about shiny new equipment and sharp blades. Green Industry Perspectives shares stories of the industry pros who are doing things right. Whether they are scaling their business effectively, or simply have a solution to your nagging issue, our guests provide you perspective on what success looks like in the green industry.
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth says his farewell as the host of Green Industry Perspectives.
After conducting more than 100 interviews, Jay highlights some of the key takeaways from those conversations, discusses his perspectives on what matters in the Green Industry, and shares his views on where he believes the industry is headed.
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Marie Ambusk to the show!
A bad experience with a landscaper set Marie on a nearly two-decade journey to make things right. When the street trees in her neighborhood failed after less than 20 years, she asked the landscape company replacing them what happened. The answer, "You get what you get, lady," made her blood boil.
Since then, she's not only become a Master Gardener. She's developed a way to determine if trees are going to fail.
Those street trees had root collar disorder. Once she realized the problem lay in the containers and growing phase, she developed a way to inspect the root systems of containerized trees. Using ground-penetrating radar (GPR), AI, and machine-learning, she's been able to map and grade the root systems of container trees to predict failure with a stunning degree of accuracy. Phase II of her project will focus on using the same GPR technology to map defects in planted trees, saving many hours of labor in excavation to look for problems.
In this episode, Marie shares why customer satisfaction, employee opportunities, and company growth and profit make the difference to your success in the Green Industry. For her, they all boil down to one core issue: establishing trust.
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Visit the Trees ROI Website
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Visit the Trees ROI Facebook Page
Visit the TREEage Vermont Facebook Page
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Schylaur Moody to the show!
Schylaur worked as a buyer (also known as "procurement") for a couple of different Green Industry companies, including nurseries and landscapers. After losing her son to complications from cerebral palsy, she decided to venture out on her own with Levi's Leaf, named after her son.
Levi's Leaf helps Green Industry companies establish and streamline their buying processes, improving efficiency and reducing waste in time, plant material, and money. In this episode, she unpacks how culture matters most, communication is everything, and of course, the importance of procurement for the success of your business.
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Call Schylaur: (469)478-0581
Email Schylaur: Schylaur@levisleafnursery.com
Email Levi's Leaf: Office@levisleafnursery.com
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Rob Treppendahl to the show!
Rob started a landscaping company and quickly fell into a trap that many in the industry have - trying to do too much for too many people, and racing to "hit the million-dollar mark." He did that in less than four years. But that was also the first year his company lost money.
After acquiring a lot of debt (and the accompanying stress), Rob found a mentor who helped him right the ship. Now things run so efficiently that he manages his company from a different state, and he gives back to the industry through his executive coaching.
In this conversation, Rob shares why knowing your numbers, finding (and staying) in a narrow niche, and great marketing set you up for success in the Green Industry.
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Visit the Treppendahl Landscape Website
Visit Rob's Coaching Website
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Geddes to the show!
Scott got started in the tree care industry at the age of 16. After that, he took on an apprenticeship at a major tree care company in his native New Zealand and even worked for a short time in Norway. In 2014, he was New Zealand's New Arborist of the Year.
After that, he bought into and now runs Auckland Tree Services. He also runs Timber Forge, a business that repurposes the trees they've felled into consumer goods like jewelry boxes and cutting boards.
He's become increasingly convinced that removing healthy trees is just not the way to be successful in this business. In this episode, Scott shares why the best companies in our industry measure themselves on things beside profit, they have a long-term plan, and they are invested in educating themselves and their teams.
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Visit Auckland Tree Services' Website
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Kevin Caldwell to the show!
Kevin started Caldwell Tree Care, located outside Atlanta. He led and grew the business for over 30 years before successfully exiting. Today, he still keeps a hand in; he is the Vice President of Sales for Tree Guardians, a private company that owns and manages almost a dozen tree care companies across the US.
In this episode, Kevin shares why keeping up with compliance, being fiscally responsible, and building a culture around quality keep you on the road to success in the Green Industry.
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Connect with Kevin on LinkedIn
Follow Tree Guardians on LinkedIn
Visit the Tree Guardians Website
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jordan Upcavage to the show!
Jordan's family has run a tree care business for as long as he can remember. Playing in the yard around the equipment and watching (from a safe distance) as tree care operations were performed are some of his most formative memories.
Today, Jordan is the Vice President at Independent Tree Service. He worked his way up - nothing given. And as a result, he's become an increasingly intriguing, thoughtful leader in our industry. As a passion proejct, he's also a co-host of the Green Side Up podcast with is friend and former college roommate, Jason Lee.
In this conversation, Jordan shares why being honest, selling what you feel good about, investing in employee development, and keeping your foot on the gas are what set you up for success in the Green Industry.
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Visit the Independent Tree Service Website
Email Jordan: jordan@independenttreeservice.com
Visit the Green Side Up Podcast Website
Follow the Green Side Up Podcast on Instagram
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Lee to the show!
Jason's family had a fern farm and sold the cuttings to local florists. That was his less traditional, but still formative, entry into the Green Industry. After studying at the University of Florida, Jason started Skyfrog Landscaping.
He is also the co-host of the Green Side Up podcast, an industry podcast that helps professionals learn from one another and level up their leadership and business skills.
In this conversation, Jason shares why the right people, having purpose, and implementing processes are the keys to a competitive edge in the Green Industry.
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Visit the Skyfrog Landscaping Website
Visit the Green Side Up Podcast Website
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Follow the Green Side Up Podcast on Instagram
Follow the Green Side Up Podcast on Facebook
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Molly Finch to the show!
Human Ecology is a term many will be unfamiliar with. In this episode, Molly, who has a degree in Human Ecology from the College of the Atlantic, will share what it is, why it's important, and how to practice it in your business. She also shares how she practices it at her business, Goldfinch Garden Design in Ohio.
She also shares deep wisdom about having a sense of humility in business and how to think about more than just your bottom line while also maintaining profitability.
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Visit the Goldfinch Garden Design Website
Email Molly: molly@goldfinchgardendesign.com
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Riley Marvin to the show!
Riley started Alpha Landscapes in 2017, while he was still in college. After having some employees quit on him, he took a long look in the mirror and realized his management approach had been the problem.
After graduating college in 2019, Alpha had its first full year of business with Riley at the helm in 2020. He's turned it into an eight-figure business in those five short years.
In this episode, Riley shares why you should avoid being a "jack of all trades," why there are no excuses for inefficiency, and why throughput per man hour is a better metric than gross profit margin.
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Visit the Alpha Landscapes Website
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Connect with Riley on LinkedIn
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Harrison to the show!
Scott's an unusual guest for Green Industry Perspectives; he's not in the Green Industry. Rather, he's a professional negotiator.
With a background in the oil and gas industry, Scott had to learn (and master) the art of negotiation to be successful. In his career, he's led negotiations for over 25 years in over 40 countries around the world. Today, he runs Apex Negotiations. He trains executives around the world on how to conduct their own high-stakes negotiations.
He is a member of the Association of International Energy Negotiators, co-lead of the Entrepreneur's Mentoring cohort for Asia Professional Speakers Singapore, and a member of both the International Association of Facilitators and the International Coaching Federation. In addition to all this, he volunteers his time with Babseacle, a pro-bono organization that trains lawyers and other government officials throughout Southeast Asia, where he now resides.
In this episode, Scott walks us through the keys you need to keep in mind to succeed in every negotiation: preparation, keeping a relationship-focus, and strategic flexibility.
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Chris Stoudt to the show!
After working for years in the restaurant industry, Chris discovered the Green Industry. He quickly realized that not only was hard work rewarded in our industry, but that he could become a business owner.
Chris' desire to help others learn about how amazing the Green Industry is has also led him to start his podcast, The RootZone Podcast. Similar to this show, you can get insights from other Green Industry leaders about what has worked for them and their experiences.
In this episode, Chris shares why successful people in our industry embrace challenges with a positive mindset, understand how to network and learn from others, and how far compassion goes towards helping you achieve your goals.
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Visit the Stout Lawn & Pest Website
Email Chris: Chris@stoutlawncare.com
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Follow The RootZone Podcast on Instagram
Listen to The RootZone on Apple
Listen to The RootZone on Spotify
Visit The RootZone Podcast Website
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dave Sheridan to the show!
Like many of us, Dave started in a different field before discovering a passion for the Green Industry. Unlike many of us, that field was software.
After realizing his brother had a tremendous aptitude for tree work, Dave ran the numbers to see if they could make a go of it as a viable business. After going into "full spreadsheet mode," Dave and Dan started Ascension Tree Care.
In this episode, Dave shares why having a good customer experience, organized data, and continuously improving are the secret sauce to Green Industry success.
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Visit the Ascension Tree Care Website
Email Dave: dave@ascensiontreecare.com
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Christopher Regis to the show!
Christopher worked in sales for some of the most iconic brands in America, like Ford and Xerox. And, growing up in Brazil, Christopher also developed a passion for protecting the environment. That led him to start Suntek Lawn Care (and Suntek Franchising), a company using all electric equipment recharged using solar power.
Christopher shares why working on the business rather than in the business, obsessing over improvement, and falling in love with your customers (rather than your services) are the keys to success in the Green Industry.
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Visit the Suntek Lawn Care website
Email Christopher: christopher@sunteklawncare.com
Call Christopher: (754)265-6608
Follow Suntek on LinkedIn
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes John Perlin to the show!
A physicist by training, John set out to research the history of solar power in antiquity. What he discovered, however, was transformational in our understanding of the way people relate to trees.
Those discoveries led him to write A Forest Journey, a book that explains how mankind's relationship with trees has developed throughout recorded history. In the updated edition, published by Patagonia, John goes even further in time, using the fossil record to help us learn about the very first trees on Earth and explaining how humanity's relationship with them impacts us today.
In this episode, John shares how trees (and our relationship to them) are vital for all life on Earth. He also shares why understanding how trees developed can inform the decisions we make today when it comes to tree management, and how there’s an intersection between “good for business” and “good for the environment;” they’re not mutually exclusive.
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ted Glaser to the show!
What started as a way to earn extra income maintaining his family's rental properties turned into a legitimate business. Ted grew Summit Lawns to $1 million in revenue in just four short years after his official launch.
And then he blew it up. On purpose. He said it had become a "Frankenstein business," pieced together from saying "Yes" to just about any opportunity. It lacked focus and, as a result, had a poor culture, struggled to be profitable, and turned over employees consistently.
After finding his lane and deciding to own it, Ted has rebuilt Summit Lawns to nearly $4.5 million in revenue. In this episode, Ted shares why having a clear vision, having your finances in order, and building your team are the keys to success in the Green Industry.
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Visit the Summit Lawns Website
Email Ted: ted@summitlawns.com
Follow Ted on LinkedIn
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Follow Summit Lawns on YouTube
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Follow Summit Lawns on Facebook
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dr. Jessica Turner-Skoff to the show!
Encouraged by parents who were always willing to pick up a plant during visits to the local garden center as a child, Dr. Turner-Skoff developed a love for the natural world at an early age.
Today, she is the Associate Director for Science Communications at Longwood Gardens outside of Philadelphia, one of the most prestigious gardens in the United States. In her role there, she crafts messaging that helps convey complex ideas about the way plants live and grow so they are readily understandable to the public at large.
She joins the show to talk about how Tree Care and Landscaping businesses can communicate well with their customers. She shares how knowing your audience, storytelling, and understanding the power of visuals help you communicate effectively in the Green Industry.
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Connect with Jessica on LinkedIn
Email Jessica:
Visit the Longwood Gardens Website
Learn About the Importance of Trees in a Community
Visit the Seed Your Future Website
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ryan Drake to the show!
Ryan started working in the family business as a little kid, so he's literally grown up in the industry. After college, he went to work for a national tree care firm. The Green Industry is in his blood.
After returning to the family business and spending many years in the field, Ryan earned his way into a senior-level leadership role at the family business, JFD Landscapes.
In this episode, Ryan shares why being people-focused, having simple SOPs, and knowing your numbers give you an edge in the Green Industry.
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Visit the JFD Landscapes Website
Email Ryan: ryan.drake@jfdlandscapes.com
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Hannah Lewis to the show!
Hannah's Green Industry experiences are actually in the non-profit sector. She works for an organization called Renewing the Countryside. But she's also an internationally published author of a book called "Mini-Forest Revolution: Using the Miyawaki Method to Rapidly Rewild the World." It's been translated into multiple languages (including Dr. Akira Miyawaki's native Japanese).
Hannah has also been a speaker at the International Miyawaki Symposium in Japan and the American Society of Landscape Architects (ASLA) national conference in the past year. She's recognized as one of the world's leading experts in planting and propagating miniature forests.
In this episode, Hannah shares her insights into what Green Industry businesses can do to be more sustainable: cultivate relationships to source plant material locally, identify the segment of your market that is interested in sustainable practices, and care enough about the environment to balance healthy practices with profitability.
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Visit Hannah's Website
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Welcome back to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Jeff Hempel to the show!
Like many of us, Jeff found himself in a career he wasn't happy with and made a change. Unlike many in the Green Industry, Jeff left several years of running his own business in a completely different industry to come to the "green" side.
In this episode, Jeff shares why fine-tuning your bidding, finding people who excel where you don't, and consistency of service delivery are the keys to succeeding in the Green Industry.
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Visit the Leaf Tree Services Website
Email Jeff: Jeff@leaftreeservicesatx.com
Connect with Jeff on LinkedIn
Visit the Leaf Tree Services YouTube Channel
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Basil Camu to the show!
After running Leaf & Limb, the largest privately owned Tree Care company in North Carolina, Basil had a bit of a personal revelation: he did not want to perform tree removals any longer.
Listen to this fascinating episode where Basil shares his definition of success: doing what's good for the planet, people, and profit (in that order). He calls it the "triple bottom line" that Leaf & Limb strives for.
He also shares how to ensure you hit that "triple bottom line:" pursuing a purpose that matters, measuring success using something besides dollars, and constantly working to improve.
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Visit the Leaf & Limb Website
Get a FREE copy of Basil's book: From Wasteland to Wonder
Follow Leaf & Limb on YouTube
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ryan Hudson to the show!
People usually take one of two paths into the Green Industry; they either discover it by accident or were raised working alongside someone who does it. Ryan falls into the latter category; he worked alongside his father in the family company starting at about eight years old and took over the company while he was in high school.
After studying to become a forensic accountant, Ryan realized while he enjoyed accounting, he really loved the Green Industry. Today Ryan is the General Manager for the Tampa, Florida branch of Baker Commercial Landscaping, a company that's been around for more than 30 years.
In this episode, Ryan shares why excellent communication, great company culture, and being intentional with planning for the future are keys to success in the Green Industry.
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Visit the Baker Commercial Landscaping Website
Connect with Ryan on LinkedIn
Email Ryan: ryan@bakerlandscaping.com
Follow Baker Commercial Landscaping on Facebook
Follow Baker Commercial Landscaping on Instagram
Follow Baker Commercial Landscaping on LinkedIn
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Seargeant to the show!
Scott's work has literally taken him internationally. He has not only worked in many places across the US, but he's been called in to share his tree care expertise on projects in both Canada and Mexico. In addition, Scott has traveled across the US on a book tour to promote his work on a book he wrote regarding allergies and trees.
Scott joins the show and shares from his decades of experience why showing up on time, fulfilling the contract with some "extras" built in, and learning from and leaning into your network are the keys to becoming successful in the Green Industry.
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Visit the Seargeant Landscape & Arboriculture Website
Email Scott: scott@sgtlandscape.com
Call Scott: (559) 799-8805
Connect with Scott on LinkedIn
Connect with Scott on Facebook
Follow Scott on Instagram
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Edward Morrow to the show!
Growing up on a farm instilled Edward's love of the outdoors from a young age. He was encouraged to learn another skill, so he studied and tried to earn his credentials as an accountant. But the trees kept calling him back.
A creative by nature, Edward realized that there was a gap he could help bridge; many tree care company owners were passionate about their craft but didn't necessarily know best business practices. Eager to help but realizing that finances can quickly become dull, he created a fictional universe of tree care professionals incorporating these business practices. The book series is called Tree S.T.A.R.S., and you can find it on Amazon.
Edward also consults with many tree care companies about business development and speaks to communities about trees' important role in the ecosystem.
Edward joins the show to share the keys to success from his time as a TRAQ arborist, author, and business consultant: building skills, investing in relationships, and developing great systems and processes.
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Visit Edward's Website
Connect with Edward on LinkedIn
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Mario Cambardella to the show!
With a Bachelor's degree in Landscape Architecture and Master's degree in Urban Planning, Mario comes with some serious classroom chops.
But that doesn't mean he's never gotten his hands dirty; Mario started with Valley Crest (now Brightview) and worked his way up to management before becoming Atlanta's (and America's) first Urban Agriculture Director, addressing the problem of "food deserts" in an urban environment.
Now Mario runs Scapify, a software platform that connects growers to landscape companies directly. This ensures that growers get quality plant material in the ground faster than relying on a "middle man" like a nursery.
In this episode, Mario shares why defining success, planning for that success, and determining the intersection of passion, experience, inheritance, and best contributions ensure you succeed in the Green Industry.
Check Out Our Events Page!
Visit the Scapify Website
Email Mario: Mario@Scapify.com
Follow Scapify on LinkedIn
Follow Scapify on Facebook
Visit the Georgia Green Industry Association Website
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Naomi Zurcher to the show!
Naomi has an amazing story. She grew up in New York City and never stepped foot into a forest until she was married and in her twenties. The wonder and serenity of the forest led her to eventually become one of the first Urban Foresters in the US.
With connections to both Dr. Alex Shigo and Dr. Suzanne Simard, Naomi brings a truly unique perspective to the show. We talked about a different definition of success - what the tree thinks "success" looks like - and how trees are incredibly complex and sophisticated organisms that we need to understand better if we're to practice good arboriculture.
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Connect with Naomi on LinkedIn
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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dan Wegener to the show!
Originally a turf guy from a golf course background, Dan found himself unemployed when a new management company took the contract for the course where he worked. Dan was only one of the many casualties from that takeover.
But from there, he joined a landscape company that also offered design/build services and spent several years learning that side of the business. After a few years, he landed at Madison Lawn & Landscaping, where his project management and overall knowledge were used quickly; he was promoted to General Manager within months.
Dan joins the show to explain why getting team members on the same page, stewarding customer perception, and improving your leadership are the keys to Green Industry success.
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Visit the Madison Lawn & Landscaping Website
Connect with Dan on LinkedIn
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Graeme Knight to the show.
Many of us come to the Green Industry from other places. Graeme's story is no different; a chance encounter with an arborist who asked him to build a website has led to many deep relationships in the Green Industry helping Tree Care companies put their best foot forward to potential customers.
In this episode, Graeme shares why prioritizing your online activity (knowing where to spend your time), having an easy-to-use website, and reviewing your processes lead to tremendous growth in the Green Industry.
Check Out Our Events Page!
Visit the Tree Care SEO Service Website
Email Graeme: graeme@treecareseoservices.com
Follow Graeme on LinkedIn
Follow Graeme's YouTube Channel
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Nataly Mualem to the show!
Nataly has a tremendous amount of experience working with Green Industry businesses. As a lawyer, she worked for a huge law firm for several years and handled ALL of their H2B clients during that time. Now operating her own practice, Nataly focuses on helping Green Industry businesses solve their staffing needs.
And while H2B visas are the focus of her practice, that's not all she brings to this conversation. During her career, she's seen the best and worst of companies that staff effectively. She shares why the companies that are most effective at staffing focus on three things: workforce planning and forecasting, being flexible and resourceful, and emphasizing training, development, and company culture.
Check Out Our Events Page!
Visit the Mualem Firm Website
Email Nataly: natalymualem@mualemfirm.com
Call or Text Mualem Firm: (216) 312-4700
Follow Mualem Firm on LinkedIn
Let us know if there's a topic you'd like us to cover!
Welcome to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Eva Monheim to the show!
Eva has tremendous roots in the Green Industry. Eastern European grandparents taught her gardening and a love of the forest; she taught at a major university and now one of the country's premier gardens; now she co-hosts an award-winning podcast for those who love trees.
This episode is a bit different. Eva shares some of her stories and her passion for plants. She also shares a different definition of "success" with us and talks about why enthusiasm for plants and the work set you up for true success in the industry.
Check Out Our Events Page!---
Email Eva: evamonheim@gmail.com
Visit Eva's Website
Follow Eva on LinkedIn
Follow Eva on Instagram
Check Out Eva's Book "Shrubs and Hedges"
Visit the Plant a Trillion Trees Podcast Website
Follow Plant a Trillion Trees on Instagram
Follow Plant a Trillion Trees on TikTok
Follow Plant a Trillion Trees on Facebook
Visit the Verdant Earth Educators' Website
Follow Verdant Earth Educators on Facebook
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Coultas to the show!
Seeing a gap in the market regarding the level of service offered, Jason started Huckleberry Enterprises in 2022. They've grown and scaled quickly, hitting 3.5 million in revenue in just two years.
This conversation is packed with practical examples from our industry and others explaining his ideas. Jason offers vivid, relatable examples of his talking points that you will easily connect with.
In this episode, Jason shares why prioritizing service over profit, a commitment to your staff, and the ability to scale are the keys to Green Industry success.
PHC Webinar with John Snow, BCMA
Visit the Huckleberry Enterprises Website
Connect with Jason on LinkedIn
Follow Huckleberry Enterprises on LinkedIn
Follow Huckleberry Enterprises on Instagram
Follow Huckleberry Enterprises on Facebook
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Herz to the show!
Coming up through the ranks from a nationally recognized commercial maintenance company, Jason got his first introduction to the landscape industry. Like so many of us, he's found it to be a place that rewards those willing to work hard.
Today, Jason owns a startup Tree Care company called JH Arbor Care and is a brand ambassador for MitoGrow, a natural product that increases mycorrhizal growth and decreases the need for fertilizers.
In this episode, Jason shares why having core values, systems and processes, and strong leadership are the keys to Green Industry success.
PHC Webinar with John Snow, BCMA
Follow Jason on LinkedIn
Join the Arbor Care LinkedIn Group
Visit the Mitogrow Website
Email Jason: j.herz@mitogrow.com
Follow Jason on Instagram
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Chris Semko to the show!
Chris started in the Green Industry after college and worked for a small landscaping company. He moved on to a large commercial landscaping company in Florida and started in the field, eventually working his way up to Account Management, Branch Manager and eventually the General Manager role at his current company. He's truly a living, breathing example of how hard work is rewarded in the Green Industry.
In this episode, Chris gets into why partnerships are critical, why integrity matters, and why open-book management sets a business up for success in the Green Industry.
PHC Webinar with John Snow, BCMA----
Visit the Top Notch Lawn Care Website
Email Chris: chrissemko@topnotchlawncareinc.com
Connect with Chris on LinkedIn
Call or Text Chris: (863) 267-1702
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jeremy Talboy to the show!
Jeremy took a very different path to the Green Industry. Many of us backed our way into it accidentally, thinking it might be a temporary job until we found something "better." For Jeremy, he started his company on purpose; he wanted to be a business owner, and saw the Green Industry as a path to that dream.
In this episode, Jeremy shares a lot about how his company, North Georgia Landscape Management, became what it is today. He also shares three critical insights for success: being highly organized, having great teamwork, and knowing your differentiation in the marketplace.
PHC Webinar with John Snow, BCMA---
Visit the North Georgia Landscape Management (NGLM) Website
Visit the Haven Outdoors Website
Follow NGLM on Instagram
Follow Jeremy on LinkedIn
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Anita Palmer to the show!
Anita brings over 30 years of Green Industry experience to the conversation. Starting out selling lawn care door-to-door, she quickly moved into management roles. Now as the CRO of Sperber Landscape Companies,
In this episode, Anita shares why authentic leadership from the top, a strong work ethic, and a willingness to evolve are the roots of success in the Green Industry.
PHC Webinar with John Snow, BCMA
Visit the Sperber Landscape Companies Website
Email Anita: apalmer@sperbercompanies.com
Follow Sperber Landscape Companies on LinkedIn
Follow Sperber Landscape Companies on Instagram
Follow Sperber Landscape Companies on Facebook
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Theresa Smith to the show!
Theresa started working in the family business after college, unsure if the Green Industry would be her "forever" career. But it didn't take long for her to discover a passion for the people she worked alongside. She also developed a deep commitment to their mission of providing more natural alternatives to traditional lawn care.
While she started as a marketing coordinator for NaturaLawn of America, she has legitimately worked her way into a Vice President's role; she oversees corporate strategy, vendor relationships, and marketing.
In this episode, Theresa shares why a company's ability to focus on their core offerings, service and servant leadership, and a commitment to innovating are what define success in the Green Industry.
PHC Webinar with John Snow, BCMA----
Visit the NaturaLawn Website
Email Theresa: tsmith@naturalawn.com
Follow Theresa on LinkedIn
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Steven Cohen to the show!
Having hard work modeled for him by family and neighbors, Steven developed a love for the trades at a young age. Now, he's the owner of BCLS Landscape Services and Principal at GreenMark Consulting Group, helping other business owners learn to level up their results.
And what are the keys to "leveling up" your business? In this episode, Steven shares how a defined mission, vision and core values give you an edge; why clearly articulated systems and processes are vital; and why your "organizational mindset" married with top talent is the secret sauce that helps you win more often.
PHC Webinar with John Snow, BCMA-----
Follow Steven on LinkedIn
Visit The GreenMark Consulting Group Website
Visit the BCLS Landscape Services Website
Let us know if there's a topic you'd like us to cover!
Welcome back! In this episode, Jay Worth welcomes John Snow back to the show!
Board-Certified Master Arborist and owner of Tree Check-Up, John has decades of experience working with tree companies and directly with customers. In this episode, we discussed the importance of partnerships.
John shares why your relationships with your vendors matter, why volunteering is paramount, and why partnering with your customers is crucial to succeeding in the Green Industry.
Follow John on LinkedIn
Visit the Tree Check-Up Website
Listen to John's Previous Episode on Green Industry Perspectives
Let us know if there's a topic you'd like us to cover!
Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes John Puryear to the show!
The Puryear family started their business in 1991 on a family farm. But the business didn't take off until after 2015; a stress-induced heart attack made him re-evaluate many parts of the business, including his own involvement. Since that epiphany and John's reassessment of his role in the business, they've grown by nearly 150%.
During this episode, John shares why hiring and empowering the right people, an open book management style, and a commitment to doing the right thing are the key principles you need to succeed in the Green Industry.
PHC Webinar with John Snow, BCMA-----
Visit the Puryear Farms Website
Email John: johnpuryear@puryearfarms.com
Call John: (615) 405-5993
Read about Puryear Farms' transformation in Lawn & Landscape Magazine
Let us know if there's a topic you'd like us to cover!
Welcome back to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Seth Kehne to the show!
Seth, like many of us, found himself "accidentally" in the Green Industry. He invested in equipment to mow lawns to make money during high school and college, but never really imagined that his "hustle" would become his career.
During this episode, Seth discusses why not just "knowing" but "using" your financial numbers is crucial, caring for people is paramount, and continually improving is vital to success in the Green Industry.
Visit the Lawn Butler Website
Follow Seth on LinkedIn
Follow Lawn Butler on Instagram
Follow Lawn Butler on Facebook
Let us know if there's a topic you'd like us to cover!
Welcome back! To close out Season 13, Jay Worth welcomes Megan Townsend back to the show!
Megan is the COO and Co-Founder of Altitude Arborist. In this episode, Megan joins the show to discuss training and partnerships. Specifically, she addressed the apprenticeship program she's been a part of in Colorado, and how that has been a huge boon to the recruiting and retention efforts across the state.
Megan shares why having a plan for training is important, how to leverage community involvement for recruiting and retention, and why collaboration with competitors raises the bar across the industry.
Visit Megan's Website
Visit the Altitude Arborist Website
Connect with Megan on LinkedIn
Listen to Megan's Previous Episode on Green Industry Perspectives
Let us know if there's a topic you'd like us to cover!
Welcome back! In this episode, Jay Worth welcomes Steve Samuels to the show!
No, this episode isn't a pitch for the software. Steve has the bona fides to speak to Green Industry leaders.
Having been a referee for the highest levels of collegiate sports, Mayor Pro Tem of a city he lived in, AND involved in senior leadership for a large landscaping company, Steve has all the right credentials to speak authoritatively. His life has been a commitment to fair play, honesty, service, and integrity.
In this episode, Steve discusses how to measure true success, why proactively addressing pay and benefits is key, and why job costing is vital to winning in the Green Industry.
Find Steve at an Industry Event
Follow Steve on LinkedIn
Email Steve: steve@singleops.com
Let us know if there's a topic you'd like us to cover!
Welcome back! In this episode, Jay Worth welcomes Kona Gray to the show!
Kona is the president-elect at the American Society of Landscape Architects (ASLA). He works for EDSA, a landscape architecture firm with over 60 years of history behind it.
Growing up abroad with a father who is an architect exposed him to architecture at a young age. Discovering he could couple that passion for architecture with the outdoors and create spaces that connect people with nature was like a lightbulb going on; he'd found his calling.
In this episode, Kona discusses why being open to new opportunities, providing world-class service, and partnerships are the keys to success in the Green Industry.
Visit the EDSA Website
Email Kona: kgray@edsaplan.com
Follow Kona on X
Follow Kona on LinkedIn
Visit the ASLA's Website
Visit the Landscape Architecture Foundation's Website
Visit the Urban Land Institute's Website
Learn about the UGA School of Environment & Design
Welcome back! In this episode, Jay Worth welcomes Robyn Schmitz to the show!
Like so many of us, Robyn discovered a passion for the Green Industry almost accidentally. Her parents ran a flower shop, so she learned plant names and color palettes at a young age.
While studying something else entirely in college, she began working for a garden center to make some money when the realization hit her; she was enjoying her work outdoors with plants FAR more than she wanted her chosen field. Upon realizing this, she changed her major to horticulture and never looked back. Today, Robyn leads High Prairie Outdoors, the company she founded. Averaging between seven and eight figures in revenue and with a team of almost 50 year-round employees, Robyn and High Prairie are forces to be reckoned with.
In this episode, Robyn shares why identifying and staying in your niche is important, why knowing your financials is vital, and why valuing and developing your team is essential to success in the Green Industry.
Visit the High Prairie Outdoors Website
Follow High Prairie Outdoors on Instagram
Follow Robyn on LinkedIn
Welcome back! In this episode, Jay Worth welcomes Dylan Harper to the show!
After graduating college and working with a marketing firm, Dylan quickly learned that not all agencies are created equally. He discovered that there was a seedy underside to the marketing world. Any service industry where the customer doesn't completely understand the inner workings and has to trust the professionals, there is room for that trust to be abused; think about how most of the public views auto mechanics, for example.
Not content to perpetuate bad business practices full of promises but delivering few results, Dylan started Forge Marketing Group. His very first client was a Green Industry company. He discovered how amazing the people in the Green Industry are, and hasn't looked back since.
In this episode, Dylan talks about why perseverance in marketing, emphasizing speed, and curiosity about new technologies are the keys to success in the Green Industry.
Visit the Forge Marketing Group Website
Call or Text: (678)-904-5474
Email Dylan: dharper@forgemarketinggroup.com
Connect with Dylan on LinkedIn
Follow Forge Marketing Group on Facebook
Follow Forge Marketing Group on Instagram
Check out the Marketing Budget Calculator
Check out the Grade My Website Tool
Read the "Agency Secrets Exposed" Article
Check out Video Resources from Forge Marketing Group
Welcome back! In this episode, Jay Worth welcomes Frank Mariani to the show!
Vito Mariani, Sr. began the company in 1958. Frank inherited the business in 1973 and never looked back. Over the years, he's built the most successful privately owned residential landscaping company in American history.
And how did he do it? By hiring associates for a career (not a job), creating a clear career path for them from the moment they join the company, and asking them to follow the "Two Commandments;" do what is best for the client, and then do what is best for the company.
Today, Frank is the chairman of the Mariani Premier Group, a collection of the most prestigious landscape businesses in the country.
Visit the Mariani Premier Group Website
Visit the Mariani Landscape Website
Email Frank: fmariani@marianilandscape.com
Welcome back! In this episode, Jay Worth welcomes Kayla Lujan to the show!
Kayla has a real passion for the Green Industry. She's got a familiar backstory, having gotten into landscaping as an "in-between jobs" job. Another leader in the industry recognized her potential and mentored her.
Kayla is paying that back at Down to Earth Landscape and Irrigation. Not only is she incredibly intentional about coaching the sales team that reports to her, but she's initiated Down to Earth Female Workforce Development, or "DTE FWD." This program within the company highlights, celebrates, and mentors women who want to make the Green Industry their forever career.
She discusses why active field leadership, investing in your people, and passion for your work translate to success in the Green Industry.
Follow Kayla on LinkedIn
Visit the Down to Earth Landscape and Irrigation Website
Welcome back! In this episode, Jay Worth welcomes Jonathan Gillespie to the show!
Coming from a golf course background, Jonathan is a "turf guy" through and through. But as it happens, he's a very high-level leader with a unique business model. (You'll have to contact him about that; we don't discuss it much on the show.)
Jonathan explains why Green Industry businesses thrive because of communication, responsiveness, and amazing company culture.
Connect with Jonathan on LinkedIn
Visit the Yardsy Website
Follow Yardsy on Instagram
Follow Yardsy on Facebook
Email Jonathan: jonathan@yardsy.com
Welcome back! In this episode, Jay Worth welcomes Amy Nakai to the show!
An endurance athlete who has run several marathons and ultra-marathons (like, 100 miles a time, folks), Amy is also Nebraska's only female tree care owner/operator. And she likes it that way. She's also intensely passionate about giving back to her community.
But our conversation about being "crew-focused" (one of the three keys to success she mentioned) strayed into surprising territory. She's got an approach to employee management that will surprise many of your owners and C-suite executives who listen to the show.
Besides being crew-focused, Amy shares why being client and research-focused also gives you a leg-up in the Green Industry.
Visit the Rooted Tree Specialists' Website
Email Amy: Amy@rootedtreespecialist.com
Text Rooted: 402-881-6442
Follow Rooted Tree Specialists on Facebook
Follow Rooted Tree Specialists on Instagram
Follow Rooted Tree Specialists on X
Welcome to a new season! We kick off with Jay Worth welcoming Tyler Woodard to the show.
Tyler is an Arbor Advisor with Arbor Masters. With expertise in sales processes for the Green Industry, Tyler brings valuable insights to the show.
We discuss why belief in the services you're selling is vital, controlling the conversation and how to do it, and why a customer-acquisition mindset for the organization sets your business up for success.
Visit the Arbor Masters Website
Connect with Tyler on LinkedIn
Welcome to BONUS content recorded at SYNKD Live 2024! In this mini-episode, Jay Worth talks with Matthew Green.
Matthew has been on the Green Industry Perspectives Podcast before. He's the owner and CEO of Blue Duck Lawn Care (formerly Green's Lawn Care and Property Services) and Indy Christmas Light Pros.
Matthew explains why creating and using a budget is so critical, and why you (the owner and entrepreneur) should learn to communicate better with your team about how to work with you.
Connect with Matthew on LinkedIn
Visit the Blue Duck Lawn Care Facebook Page
Visit the Blue Duck Lawn Care Website
Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Joshua Malik.
Joshua is the Founder and CEO of Joshua Tree Experts, a tree care, lawn care, and pest control company based in the Lehigh Valley in Pennsylvania. In the last couple of years, Joshua Tree Experts has begun franchising. As of this recording, there are now locations in Lansdale, West Chester, and Cranberry Township in Pennsylvania; Middletown, New York; Charlotte, North Carolina; and North Indianapolis, Indiana.
And Joshua shares something that no one else leaned into: marketing. Not even Briana Johnson from Dirty Marketing talked about that during these BONUS mini-episodes.
Tune in to Joshua's insights if you want to throw some rocket fuel on the fire in your business this year!
Follow Joshua on LinkedIn
Visit the Joshua Tree Experts Website
Learn about Franchising with Joshua Tree Experts
Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jonathan Gillespie.
Jonathan is the owner of Yardsy, a rapidly growing lawn care company in the Southeast with a footprint in multiple states.
What do you need to think about doing to get ahead in 2024? According to Jonathan, you cannot underestimate the importance of setting goals.
Tune in for this mini-episode packed with a full episode worth of insights!
Connect with Jonathan on LinkedIn
Follow Yardsy on LinkedIn
Visit the Yardsy Website
Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jeremy Talboy!
Jeremy is the owner of North Georgia Landscape Management, a full-service residential and commercial landscape company based in Alpharetta, Georgia (north of Atlanta).
Jeremy shares why successful Green Industry companies will plan and communicate in 2024, and why learning from your mistakes helps you get ahead.
You'll love this very raw episode (some of his team interrupts the interview). Great use of six minutes to grow your business today!
Follow Jeremy on LinkedIn
Follow North Georgia Landscape Management on LinkedIn
Visit the North Georgia Landscape Management Website
Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jeffrey Scott!
What do you need to get ahead in 2024? According to Jeffrey, you need to be really intentional about focusing on your team. From the leadership on down, you need to invest in building a world-class team. "Really great people will make you money," he says. "When you find a great person, that's the right time to bring them in."
What do you need to avoid doing in order to hit your goals? Tune in to this short (less than eight minutes) podcast to find out!
Follow Jeffrey on LinkedIn
Visit Jeffrey's Website
Subscribe to his Newsletter
Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Claire Goldman!
Claire is a board member at the National Association of Landscape Professionals (NALP), and she and her husband Charlie are the Principals at R&R Landscaping outside of Auburn, Alabama.
Claire and Charlie have been on the show before, and Claire shared some great insights into why you might be having problems with staffing.
Follow Claire on LinkedIn
Follow R&R Landscaping on LinkedIn
Visit the R&R Landscaping Website
Welcome to BONUS content from SYNKD Live 2024! In this episode, Jay Worth talks with Briana Johnson.
Briana is the Founder of Dirty Marketing Group, a marketing agency that works with Landscapers and Tree Care companies.
She has been on the show before, and joins this mini episode to answer two questions: What is something Green Industry companies should do to get ahead in 2024, and what is something that they should stop doing to get to the next level this year?
In this bonus episode, she shares why a customer loyalty program and embracing new tactics can help you get ahead in 2024.
Follow Briana on LinkedIn
Follow Dirty Marketing Group on LinkedIn
Visit the Dirty Marketing Group Website
Welcome back! In this episode, Jay Worth welcomes Liz Lark-Riley to the show!
Like so many of us, Liz came to the Green Industry in an indirect route. She studied theater in school, earning a Master's Degree in performing arts administration. From there, she and her husband ran a successful and popular event venue in Florida.
Her formal education and practical experience have given her a deep understanding of how to create amazing experiences for customers. Now, she's the Senior Customer Relations Manager at Mahoney's Garden Centers, a chain of plant nurseries and retail garden centers in Massachusetts.
Liz joins the show and shares how successful Green Industry companies prioritize communication, use core values to empower team members, and consistently develop their employees.
Visit the Mahoney's Garden Center Website
Visit the Rockledge Gardens Website
Follow Liz on LinkedIn
Email Liz: elarkriley@mahoneysgarden.com
Welcome back! In this episode, Jay Worth welcomes Paul Fraynd to the show!
Paul is the CEO of Sun Valley Landscaping in Omaha, Nebraska. He and a college roommate wanted to earn extra cash to support a more entertaining college experience. What started with a $50 garage sale mower has turned into a team of 70 landscape professionals serving high-end residential and commercial clients.
Paul is full of energy and excitement for what he and his team are building. During this conversation, Paul discusses being people-first, being disciplined with your core customer, and why passion and fun are foundational to success in the Green Industry.
Visit the Sun Valley Landscaping Website
Follow Paul on LinkedIn
Email Paul: paul@sunvalleyomaha.com
Visit the NALP Website
Visit the Project Evergreen Website
Welcome back! In this episode, Jay Worth welcomes Tyler Benoit to the show!
Tyler comes from a family where working in the Green Industry is the norm. Following (unexpectedly) in her grandfather's and father's steps, she is an Account Manager for Crystal Greens Landscaping in Portland, Oregon.
Tyler is passionate about people. That passion is almost tangible throughout this entire interview. It's hard not to listen to it and feel the same way; her energy is contagious.
In this episode, she shares why the most successful Green Industry companies have a strong culture, employee buy-in, and are people-first.
Visit the Crystal Greens Landscape Website
Follow Crystal Greens Landscape on Instagram
Email Tyler: tyler.benoit@crystalgreens.com
Follow Tyler on LinkedIn
Welcome back! In this episode, Jay Worth welcomes Doug McDuff to the show!
Many businesses that started just as the last Great Recession hit didn't survive. Landscape America, Doug's company, did. Not only that, they're thriving today, running in the high seven-figure mark for revenue and employing 50 team members.
Very involved with the Massachusetts Association of Landscape Professionals (MLP), and a board member at the National Association of Landscape Professionals (NALP), Doug brings an incredible viewpoint to the show. He shares why people, processes, and profits are the way to succeed in the Green Industry.
Visit the Landscape America Website
Email Doug: dmcduff@landscapeamerica.com
Follow Doug on LinkedIn
Welcome back! In this episode, Jay Worth welcomes Alison Herrell to the show!
Where do tree experts at Rainbow Ecoscience go when they have a question about trees? It turns out, they have an internal position for this, called an "Arborologist." That's Alison's job - to be an expert to the experts.
In this role she has worked with various Arborists and companies, answering the hardest questions. And she brings that expertise to this episode.
Alison discusses autonomy and honesty, good communication, and diverse skills among your staff as the keys to success in the Green Industry.
Visit the Rainbow Ecoscience Website
Email Alison: aherrell@rainbowecoscience.com
Call Alison: 312-448-4017
Follow Alison on LinkedIn
Follow Alison on Instagram
Welcome back! In this episode, Jay Worth welcomes Justin White back to the show!
Justin is the CEO of K&D Landscaping in Watsonville, California. Taking over as the CEO of the family business in 2015, Justin's leadership has brought K&D from a $1 million company to over $16 million in revenue.
As a passion project, Justin also co-hosts the Trades Talk Podcast to help inspire contractors.
Justin joins the show to discuss the importance of clear vision, good systems and processes, and having the right people doing the right things as keys to success in the Green Industry.
Visit the K&D Landscaping Website
Follow Justin on LinkedIn
Follow Justin on Instagram
Email Justin: Justin@jwhitegroup.com
Work Cell: (831) 728-4018
Listen to the Trades Talk Podcast on Spotify
Listen to the Trades Talk Podcast on Apple
Welcome back! In the first episode of 2024, Jay Worth welcomes Heather Dirksen to the show!
An Army Vet who got her start in the Industry as a private pilot for an extremely high-end design/build firm, Heather has experience as a bookkeeper for a Green company all the way to the company President for a $45+ million dollar tree care firm.
An Arborist herself and the Founder of Ascend Tree Business Consulting, Heather joins the show to talk about change management. She shares why including the right people at the right time for buy-in, defining and measuring success, and excellent communication set you up for success when it comes to changes in your business.
Visit the Ascend Tree Business Consulting Website
Follow Ascend Tree Business Consulting on LinkedIn
Follow Heather on LinkedIn
Welcome back! In this episode, Jay Worth welcomes Angelique Robb back to the show!
Having owned a landscaping business herself, Angelique's real passion is innovation in the Green Industry and connecting (or "SYNKing") the various sectors. Maintenance professionals should have an idea of what Designers and Architects expect, and vice-versa.
The publication she now owns and operates, SYNKD, promotes exactly these principles: coordination and innovation between industry segments. A large part of that is bringing people together for a live event with vendors and tremendous educational opportunities at SYNKD Live.
In this episode, Angelique shares the best way to leverage these live events if you're an attendee. She discusses relationship building, how the condensed learning format benefits you, and how getting away from the "day-to-day" grind recharges you.
Visit the SYNKD Website
Learn more about SYNKD Live
Follow SYNKD on Facebook
Follow SYNKD on Instagram
Follow SYNKD on LinkedIn
Follow SYNKD on YouTube
Tune in to the SYNKD On Air Podcast
Welcome back! In this episode, Jay Worth welcomes Briana Johnson to the show!
Briana started in the Green Industry right out of college. Using her background in journalism and communications, she started working for Greenleaf Nursery Company and Garden Debut Plant Collection in their marketing department.
After years of working there, she's worked for various entrepreneurs and agencies. That exposed her to national and international marketing for various clients.
But her heart was still in the Green Industry, so in 2021, she launched the Dirty Marketing Group, a marketing agency that works exclusively with Green Industry companies.
Briana shares how answering your customer's questions, embracing automation, and turning customers into advocates positions you for success.
Visit the Dirty Marketing Group's Website
Email Dirty Marketing: info@dirtymktg.com
Follow Dirty Marketing on Instagram
Connect with Briana on LinkedIn
Welcome to Season 12 of Green Industry Perspectives! In this episode, Jay Worth welcomes Joshua Malik to the show.
As a young man, Joshua was a thrill-seeker. Extreme sports and the outdoors called to him. It was, in part, this passion that led him to a career in the Tree Care industry.
Joshua Tree Experts has nearly 20 years in business, serving customers in the Lehigh Valley in Pennsylvania. Offering Tree Care, Plant Health Care, Lawn Care, and Pest Control, Joshua Tree Experts is now embarking on a new path - franchising. The brand has grown so significantly that they've begun to offer a franchise model, taking the Joshua Tree Experts experience into additional markets.
In this episode, Joshua shares why laser-focused sales and marketing, finely-tuned systems and processes, and exceptional leadership and team members are the keys to success in the Green Industry.
Follow Joshua on LinkedIn
Visit the Joshua Tree Experts Website
Learn More About Owning a Joshua Tree Franchise
Welcome back! In this episode, Jay Worth welcomes Paige Tisdale to the show.
Paige has a familiar story; she started in another industry, life took a turn, and she found herself working in the Green Industry. Unable to pursue her first choice of career, she switched to horticulture and started working at a golf course.
Now, she's the Business Developer for Dennis' 7 Dees in Portland, Oregon. Her work focuses on Commercial Maintenance and Interior Plant Design in the Portland metro area. An expert in biophilic design, she's also known as the "Plant Lady of Portland."
In this episode, Paige discusses why plant knowledge, a good company reputation and culture, and quality marketing are the keys to success in the Green Industry.
Visit the Dennis' 7 Dees Website
Follow Dennis' 7 Dees Urban Plantscapes on Instagram
Follow Paige on LinkedIn
Visit the Green Plants for Green Buildings Website
Welcome back! This time, Jay Worth welcomes Carla Policastro back to the show!
Carla has seen it all in the financial space. She's worked for a small accounting firm all the way to one of the largest CPA firms in the nation. And along the way, she really developed a passion for helping Green Industry companies. To paraphrase her, she just recognized how hard the people in our Industry work, and wanted to help
Today, Carla is the co-founder and CEO of Cycle CPA, an accounting firm and fractional CFO dedicated to working exclusively with Green Industry businesses. In this episode, we focused the conversation specifically on job costing and profitability. Carla shares why accurate accounting, recouping overhead, and buy-in from your team are critical to getting your job costing and profits on-track.
Visit the Cycle CPA Website
Email Carla: carlap@cyclecpa.com
The Landscaping Accountant Facebook Group
Follow Cycle CPA on LinkedIn
Follow Carla on LinkedIn
Welcome back! In this episode, Jay Worth welcomes Neal Glatt to the show!
When we talk about scaling a business, few people have the practical experience that Neal brings. He joined Case Snow Management in 2010, they had a single truck and fewer than a million dollars in revenue.
When he left in 2017, he had helped grow the company to over $40 million.
You learn a lot when you're an integral part of growing a company that large and that fast. Since that time, he's worked with tons of Green Industry companies through his consulting business, Grow the Bench.
Neal joins the podcast to share why the abilities to sell, lead, and train are what set you up for success.
Visit the Grow the Bench Website
Follow Grow the Bench on LinkedIn
Follow Neal on LinkedIn
Visit the Snowfighters Institute Website
Welcome back! In this episode, Jay Worth welcomes Bronwyn Fasulkey to the show!
Bronwyn brings an amazing depth of perspective to this episode. Her family moved to the US when she was in her early teens, she's worked for several reputable Green Industry companies, and she overcame a massive personal tragedy.
Bronwyn shares why discovering the client's preferences, clarity around the scope of work, and earning trust are necessary for success in the Green Industry.
Visit the LandCare Website
Email Bronwyn: bronwyn.fasulkey@landcare.com
Connect with Bronwyn on LinkedIn
Welcome back! In this episode, Jay Worth welcomes Brad Stephenson to the show!
Like a lot of us, Brad got his start in the Green Industry as a teenager; in his case, it was shearing Christmas trees at a local tree farm. He went on to study horticulture and sharpened his management skills at a few different companies before joining New Castle Lawn and Landscape as a laborer.
In less than 10 years, he worked his way up to partner and co-owner of the company. In that time, he helped steer the company through all the changes that come with massive growth; New Castle grew from $800k to over $10 million in revenue during this period.
During our conversation, Brad shares why having great people, being a community partner, and servant leadership are essential for success in the Green Industry.
Visit the New Castle Lawn and Landscape Website
Follow New Castle Lawn and Landscape on Instagram
Follow New Castle Lawn and Landscape on Facebook
Follow Brad on LinkedIn
Welcome back! In this episode, Jay Worth welcomes Adam Heard to the show!
A family emergency during his last year of college forced Adam to accept a "temporary" job. A friend at his church owned a tree company and offered him work.
21 years later, Adam's been the VP of Sales for three different Tree Care companies. He shares insights from over two decades in our industry about what makes a company successful. Tune in to find out why leadership, vision, and talented and educated staff are central to success in the Green Industry.
Visit The Arbor Group Website
Email Adam: AHeard@TheArborGRP.com
Call or Text Adam: 949-307-0271
Follow Adam on LinkedIn
Welcome back! In this episode, Jay Worth welcomes Carita Koen to the show!
Carita is the Co-Founder and COO of Green Magic Landscape in Mobile, Alabama. She was named one of Mobile Bay's "40 Under 40" in 2020 for her work at Green Magic and is a graduate of the Goldman Sachs 10,000 Small Businesses program. As a result, she's been invited to speak at conferences around the country.
In this episode, Carita discusses why relationships are vital to success, why knowing your numbers is crucial, and why collaboration is key to your success in the Green Industry.
Visit Green Magic Landscape’s WebsiteFollow Green Magic Landscape on Facebook
Follow Green Magic Landscape on InstagramFollow Green Magic Landscape on LinkedIn
Follow Carita on FacebookFollow Carita on LinkedIn
Welcome back! Jay Worth welcomes Rob Braden to the show!
Originally from a pest control background, Rob has been in executive leadership positions at two different multi-million dollar Green companies, including a General Manager role at a Tree Care and Lawn Care company.
An expert in customer service and route-based home service, Rob brings a wealth of knowledge to this show. He discusses the crucial role that sales and marketing play in success, having a production team that can deliver on promises, and why administrative infrastructure is vital to winning in the Green Industry.
Visit the Keystone Pest Solutions Website
Follow Keystone Pest Solutions on LinkedIn
Connect with Rob on LinkedIn
Email Rob: Rob@KeystonePestSolutionsLLC.com
Welcome back! In this episode, Jay Worth welcomes Ben Schneider to the show!
Ben got his start in the Green Industry by setting up estimates for the sales team at a national lawn care company. He discovered he had a passion for the industry and was deeply competitive.
As his passion for turf grew, he found a niche: sod installation. He's ridden that to success with Peak Sodding, a sod and artificial turf installation company.
Ben joins Green Industry Perspectives to share how communication, knowing your numbers, and your people are what set you up for success in our industry.
Visit the Peak Sodding Website
Follow Peak Sodding on Instagram
Follow Peak Sodding on LinkedIn
Email Ben: ben@peaksodding.com
Follow Ben on Instagram
Follow Ben on LinkedIn
Follow Ben on Facebook
Welcome back! In this episode, Jay Worth welcomes Mark Mann to the show!
Like many of us, Mark started in the Green Industry young. He was mowing lawns as a kid and discovered a passion for working outdoors.
Today, Tree Mann Solutions helps municipalities and construction companies across the state of Texas that are developing land with planning, permitting, and preservation services. He joins the show to discuss why having a passion for trees, hiring strengths to complement your weaknesses, and killer customer service are the keys to success in the Green Industry.
Visit the Tree Mann Solutions Website
Email Mark: mark@treemannsolutions.com
Call Mark: 512.710.0643
Connect with Mark on LinkedIn
Follow Tree Mann Solutions on LinkedIn
Welcome back! Jay Worth welcomes Joshua Gamez to the show!
Joshua comes to the show with a ton of experience and a massive LinkedIn following. He's a former Green Industry franchise owner and made the transition from that to private ownership of his own company, East Coast Facilities. They have offices between Pennsylvania and Florida, and as far west as Chicago.
East Coast Facilities is one of the largest privately-owned companies in the country that self-service all their work, including parking lot maintenance, commercial painting, facilities maintenance and repair, snow removal, and of course, commercial landscape and arboriculture services.
Joshua shares why the ability to market and sell your services, fiscal responsibility, and growing your team are vital to success.
Visit the East Coast Facilities Website
Follow Joshua on LinkedIn
Follow East Coast Facilities on LinkedIn
Welcome back! In this episode, Jay Worth welcomes Kevin Battistoni to the show!
Kevin comes from a long family history of working in irrigation. He wasn't sure what he wanted to do and found his way back to the Green Industry after leaving college. Today, he's the National Customer Experience Manager for Hunter Industries.
Kevin discusses adaptability, embracing technology, and why stellar company culture sets Green companies up for success.
Follow Kevin on Facebook
Follow Kevin on LinkedIn
Visit the Hunter Industries Website
Visit the "Hunter University" Website
Visit the FX Luminaire Website
Read the BrightLocal Study on Consumer Reviews
Welcome back! Jay Worth welcomes Zachary Martin to the show!
Known on Instagram as "Tree Pirate," Zachary is the Employee Training and Development Manager at LaRoche Tree Service in Ohio.
Zachary brings a wealth of insight from serving in the US military and working for several tree care companies before landing at LaRoche. He discusses the importance of defining the type of company you want to be, building support systems to allow top performers to thrive, and investing in your team by empowering your employees to invest in themselves.
Follow Zachary on Instagram
Visit LaRoche's Website
Welcome back! In this episode, Jay Worth welcomes Jillian Burns to the show!
Many business owners face challenges in their business. For Jillian and her husband Kevin, the founder of Burns Landscaping and Snow Management, that challenge was an actual crisis - they discovered theft by their bookkeeper on a massive scale.
How do you recover from that? What insights can a business owner that's had this experience share to help others who are struggling?
Jillian shares her keys to success: surrounding yourself with the best talent possible, saying "No" to marginal opportunities, and refusing to let your past dictate your future.
Follow Jillian on LinkedIn
Email Jillian: Jillian@burns-land.com
Visit the Burns Landscape and Snow Management Website
Follow Burns Landscape and Snow Management on Instagram
Follow Burns Landscape and Snow Management on Facebook
Welcome back! In this episode, Jay Worth speaks with Mark Lucas.
Mark started working in the Green Industry as a teen. He studied horticulture in college and, upon graduating, worked for some of the industry's largest national firms. Today, he's the Director of Landscape Solutions for Rainbow Ecoscience.
Mark shares insights from over three decades of experience in the Green Industry. He shares the importance of being process-driven, why role clarity and company purpose are vital to success, and why a culture of learning is key if you want to win.
Follow Mark on LinkedIn
Email Mark: mlucas@rainbowecoscience.com
Call or Text Mark: (410) 708-4198
Visit Rainbow Ecoscience's Website
Welcome back! In this episode, Jay Worth welcomes Danielle Mears to the show!
Coming from a background in agricultural communications and marketing, Danielle joined her husband Will's already-established business in 2018. Like so many businesses in our industry, Will handles much of the "Green" side while Danielle, the Vice-President and Co-Owner, deals with the "Business" side.
In five short years, she's leveled up their strategic planning and established repeatable processes, allowing Mears Lawn and Landscape to grow to over 25 employees.
In this episode, Danielle discusses the importance of life-long learning, why establishing (and being willing to tweak) processes is crucial to success, and how to recruit and retain the best talent in your market.
Visit Mear's Lawn and Landscape's Website
Email Danielle: danielle@mearslawn.com
Follow Mear's Lawn and Landscape on Facebook
Follow Mear's Lawn and Landscape on Instagram
Follow Mear's Lawn and Landscape on YouTube
Welcome back! In this episode, Jay Worth welcomes Patrick Henry to the show!
COVID forced everyone to make adjustments. "Pivot" has almost become a dirty word as a result, but that's exactly what Patrick had to do during this time. He worked as a public speaker, and when venues shut down, he needed an additional source of income.
An old friend told him about this exciting new product - a greener solution to weed control. He started investigating and quickly became involved with the Green Industry.
During our conversation, Patrick explains some amazing sales principles: be able to explain what you do succinctly; people connect with other people rather than services; and sell to both the desire for gain AND the fear of loss.
Follow Patrick on LinkedIn
Visit the MonarchChem Website
Welcome back! Jay Worth welcomes Megan Townsend to the show!
Megan is the COO and Co-Founder of Altitude Arborist, a tree care company based in a suburb north of Denver, Colorado.
Coming from a medical background, Megan brings a unique perspective to the Green Industry. During our conversation, we discussed why owners need to have big goals, why removing yourself from the "day-to-day" as a senior leader is vital, why being intentional with career development is crucial for success, and why it is SOO important to prioritize health and wellness for your team if you want to succeed.
Visit the Altitude Arborist Website
Email Megan: megan@altitudearborist.com
Connect with Megan on LinkedIn
Welcome back! In this episode, Jay Worth welcomes Dr. Damon Abdi to the show.
Dr. Abdi has an unusual story; he ALWAYS wanted to be involved with the Green Industry, even from a young age.
Now a professor of horticulture and a researcher at LSU, Dr. Abdi brings a unique perspective to the show. He's not a vendor, but a researcher; he works with companies all across Louisiana to help them find solutions to challenges they are facing.
Drawing on this experience, he shares the key practices of the most successful companies across the state. He discusses why continual learning, humanizing your operation, and self-awareness are keys to success in the Green Industry.
Follow Dr. Abdi on LinkedIn
Email Dr. Abdi: Dabdi@agcenter.lsu.eduVisit the Hammond Research Station Website
Welcome to a new season! In this episode, Jay Worth welcomes David Mauk to the show!
David is the owner and CEO of Jones Road Tree Service in Houston, Texas. David shares how childhood and young adult experiences in sales and dog training helped shape him into a leader today.
He discusses the importance of a well-communicated vision, having the right people in the right roles in the company, and why doing the right things is critical to success.
Connect with David on LinkedIn
Email David: Dmauk@Jonesroadtreeservice.com
Visit the Jones Road Tree Service Website
In this episode, Jay Worth welcomes Matt Green to the show!
Matt is the CEO of Green's Lawn Care and Property Services in Indianapolis. In this episode, he shares how his family's financial struggles as a child introduced him to the Green Industry. Then, experience working for a Fortune 500 company shaped his thinking and gave him the courage to start his own business.
Matt shares how being people-driven has transformed his company and recruiting, the importance of having a clear company vision, and how knowing your numbers changes everything in business.
Visit Green's Lawn Care and Property Services Website
Visit Indy Christmas Light Pros' Website
Email Matt: matt@greenslcps.com
Visit Green's Facebook Page
Visit Green's LinkedIn Page
Follow Green's Instagram Feed
Follow Green's Twitter Feed
Welcome back! In this episode, Jay Worth welcomes Scott Callenius to the show!
Scott is the Owner and President of Forever Green Landscape Services, based in Lake Worth, Florida. Getting his start mowing lawns in grade school, Scott's company now works exclusively with HOAs in South Florida.
In this episode, Scott discusses the importance of having core values for your company, supporting your team, and why investing in yourself is crucial for success.
Forever Green Landscape Service's Website
Email Scott: scott@forevergreenlandscaper.com
Follow Scott on LinkedIn
Follow Scott on Instagram
Follow Scott on Facebook
In this episode, Jay Worth welcomes Naylor Taliaferro to the show!
Naylor owns Clean Cut Lawn Care Services, a landscape maintenance company in Virginia. But he's more widely known for his social media presence as the "Lawn Care Rookie." His YouTube channel has over 12k subscribers. His LCR Media podcast is also extremely popular, providing insights for start-up and early-stage lawn care and landscape maintenance companies.
Naylor shares the secrets to success based on his experience: identifying your ideal client, knowing your numbers, and improving your route density.
You don't want to miss this amazing episode! You can also find Naylor's content and connect with him using the links below!
Visit Clean Cut's Facebook Page
Follow the LCR Media Podcast
Follow the Lawn Care Rookie on YouTube
Welcome back! In this episode, Jay Worth welcomes Dr. Anna Paltseva to the show!
Dr. Paltseva works for the University of Louisiana - Lafayette as an Assistant Professor of Environmental Sciences. She also works at the University's Delta Urban Soils Laboratory.
This is a conversation you don't want to miss! You'll get practical advice on incorporating scientific practices into your business, how soil quality impacts plant health, why staff and client education is vital, and how sustainability leads to better business results.
Visit Dr. Paltseva's Website
Visit the Delta Urban Soils Laboratory Website
Follow Dr. Paltseva on Instagram
Follow Dr. Paltseva on LinkedIn
In this episode of Green Industry Perspectives, Jay Worth welcomes Mandy Hall to the show! Mandy is the President of Top Tier Trees in Marietta, Georgia.
Mandy and her husband started Top Tier Trees after experience working in larger, national tree care companies and saying to themselves, "We can do this better." In her interview, Mandy explains why vision is so important for your company, what it truly means to be "employee-centric," and how data-driven decisions make for a successful business.
Visit Top Tier Trees Website
Email Mandy: mandy@toptiertrees.com
Follow Mandy on LinkedIn
In this episode, Jay Worth welcomes Tony Ricketts to the show!
Tony worked in the landscape industry and realized quickly that he didn't enjoy the work but loved the industry and the people. He combined a passion for a digital workspace with his knowledge of the Green Industry, and Lawnline Marketing was born!
During the conversation, Tony gives us his keys to success: systems for operations and training, consistent marketing and recruiting efforts, and being an active member of the local community.
Visit Lawnline Marketing's Website
Email Tony: tony@lawnline.marketing
Call Lawnline Marketing: (813)944-3400
Follow Tony on LinkedIn
Follow Tony on Facebook
In this episode, Jay Worth welcomes Jon Foote to the show!
Better known on the internet as The Industrial Tarzan, Jon is a contract climber. Kind of like how companies hire a "fractional" CFO or Marketing Manager, Jon contracts with companies on jobsites where they need a climber but can't afford to bring one on payroll full-time.
During our conversation, Jon talks about how safety-minded culture, comraderie, and knowing your numbers are critical to success in the Tree Care industry.
Jon is also a competitive climber and is sponsored by Gap Arborist Supply in those events. Like ZigZagMan, The Industrial Tarzan has a large social media following. You can click a link below to check out his content!
Follow The Industrial Tarzan on Instagram
Follow The Industrial Tarzan on Facebook
Follow The Industrial Tarzan on TikTok
Follow Jonathan on LinkedIn
Email: theindustrialtarzan@yahoo.com
Vist the Gap Arborist Supply Website
Visit the NJ Crane Expert/Noble Oaks Safety & Training Website
Register for ARBORFEST March 31-April 2, Asheville NC
Welcome back! Jay Worth welcomes Nick Carlson to the show!
Nick is the Founder and CEO of Mulch Mate USA. Mulch Mate is a product that allows you fill a wheelbarrow with bulk materials (mulch, stone, etc.) in seconds from the back of a truck. They also make other innovative time-and-labor-saving products.
Since he works with landscaping companies of all sizes from all across the country, Nick has a unique perspective to offer. He discusses the customer experience, why your marketing should be a priority, and the difference between "selling" and coaching a buyer.
Visit Mulch Mate’s Website
Email Nick: Nick@mulchmateusa.com
Follow Dawson Manufacturing on Instagram
Follow Mulch Mate on Facebook, Twitter, Instagram, TikTok, or YouTube
Follow Nick on LinkedIn
Welcome back! Jay Worth welcomes Zach Richards to the show!
Better known as "ZigZag Man," Zack is a contract climber. He travels and works for tree companies that need a climber for a job, but don't have the work to support keeping an expert climber on staff.
Zack has a huge Instagram presence (over 13,000 followers) and a successful YouTube channel. On the show, he discusses the importance of getting Sales personnel some field experience, a focus on customer education, and why tree preservation rather than removal is critical to success.
zigZaG Man YouTube Channel
Follow Zach on Instagram
Welcome to Season 9! Jay Worth welcomes John Lewis to the show!
John is the Manager for Member Engagement (Midwest) for the Tree Care Industry Association (TCIA). They discuss investing in your team, planning for success, and an improvement mindset.
Connect with John on LinkedIn
Email John: jlewis@tcia.org
Call or Text John: 603-792-1292
Visit the TCIA Website
In this episode of Green Industry Perspectives, Jay Worth welcomes Billy Otteman to the show!
Billy is the Director of Marketing or Scythe Robotics. Scythe makes some of the sturdiest commercial-grade autonomous mowers in the world.
We discuss how he got into the Green Industry, the history of robotic mowers, and how you can prepare your company for the future of landscape maintenance.
Connect with Billy on LinkedIn
Visit Scythe Robotic's Website
Email Scythe: marketing@scytherobotics.com
Follow Scythe Robotics on Facebook, LinkedIn, Instagram, or Twitter
See the world's first Electric Mower
See the world's first Robotic Mower
In this episode of Green Industry Perspectives, Jay Worth welcomes Megan Bujnowski to the podcast! Megan is the CEO and Lead Trainer at Upward Training and Development, a safety and training consultation firm for Arborists and Tree Care companies.
Growing up in New England, Megan started in Tree Care through a vocational training program in forestry at her high school and hasn't looked back. She currently travels and teaches safety and arboriculture best practices to companies around the US. She's also pretty popular on Instagram and TikTok.
During our conversation, we discussed the role that leadership and culture play in your company's success. She also gives some practical tips on retaining your best climbers.
Visit Upward Training and Development’s WebsiteEmail Megan: upwardtandd@gmail.comFollow Megan on InstagramFollow Megan on TikTokConnect with Megan on LinkedIn
Welcome back! Jay Worth welcomes Claire & Charlie Goldman to the show! They are the Principles at R&R Landscaping in Waverly, Alabama (just outside Auburn).
We discuss being self-aware as a leader, how to invest in your team, and what leading by example should look like. They're also really open about making decisions and operating a business as a husband-and-wife team. This is a very common dynamic in Green Industry companies, so you don't want to miss this episode!
Visit R&R Landscaping’s WebsiteFollow Claire on LinkedInEmail Claire: claire.goldman@rrlandscapes.com Email Charlie: charlie.goldman@rrlandscapes.com
In this episode of Green Industry Perspectives, Jay Worth welcomes Chris Olson to the show!
Chris literally grew up around trees. Spending much of his formative years in the woods, Chris developed a passion for trees at a young age. Since then, he's been determined to find a better way to perform tree care. He's got a unique business model that is highly profitable and sustainable for both people and trees.
Follow Chris on LinkedIn
Visit Olson Tree Care's Website
Email Chris: Arboristiowa@gmail.com
In this episode of Green Industry Perspectives, Jay Worth sits down with well-respected Green Industry executive Beth Berry.
Beth has decades of experience building teams and businesses in the Green Industry. She's been in leadership on small teams all the way through companies with national reach and hundreds of millions of dollars in revenue.
During this episode, Beth shares her insights on how to navigate major changes in your company successfully. What does change management look like in the Green Industry? Listen to this episode to find out!
Follow Beth on LinkedIn
Visit Advanced Turf Solution's Website
Email Beth: bberry@advancedturf.com
Listen to "Ahead of the Curb" on Turf's Up Radio
Welcome back to Green Industry Perspectives! In this episode, host Jay Worth interviews Pam Dooley, owner of Plants Creative Landscapes in Atlanta, Georgia. Pam is also on the board of the Georiga Green Industry Association (Urban Ag Council) and is a member of the executive team board for the National Association of Landscape Professionals (NALP), where she is also heavily involved in NALP's Women in Landscape Network.
During our conversation, we discussed "humbition," how to put people first, and how to align individual team members' goals with the larger company's goals, so everyone is rowing in the same direction.
Follow Pam on LinkedIn
Visit Plants Creative Landscapes' Website
In this episode of Green Industry Perspectives, Jay Worth welcomes Phil Sims to the show! Phil is the CEO of Integrity Tree Services, an employee-owned company with multi-state reach across the Midwest.
During the conversation, Phil and Jay discuss how to be a leader that pushes for the best, what displaying a passion for the work looks like, and creating a "we" culture where people feel included and valued.
Follow Phil on LinkedIn
Visit Integrity Tree Services' Website
Hannah Brown is a Search Engine Optimization (SEO) expert. She's spent years helping Tree Care, Landscaping, and other home service businesses get better results from their online efforts and growing local businesses in the process.
She joins to show to explain how search engines work and what you can do to get more leads from the internet.
Connect with Hannah on LinkedIn
Visit YDOP's Website
Email Hannah: hannah@ydop.com
In the second episode of Season 8, we'll talk with Paul Squierdo. Paul is the Principal at PFS Designscapes, a design/build consultation firm.
Paul has an extensive background in Sales and Project Management. We talk about how to improve communication in your company so there's less friction between sales and production, and how improving this communication is good for your clients and your bottom line.
Connect with Paul on LinkedIn
Email Paul: paul@pfsdesignscapes.com
Welcome back to a fresh season of Green Industry Perspectives! We kick off this season of the podcast with Angelique Robb!
Angelique stumbled into the Green Industry by accident. What started as a passion project in her backyard led to running her landscaping and design/build company while she lived in Scotland.
Today, Angelique is the Managing Director at SYNKD, an industry publication aiming to holistically sync the Green Industry's landscaping, maintenance, and design/build sectors. She brings the experience from her own time running a Green business and the benefit of the dozens of companies she's spoken with around the country to the conversation.
Visit SYNKD's Website
Follow Angelique on LinkedIn
Email Angelique: angelique@synkd.io
Who was your mentor in the industry? For our host, Jay Worth, that mentor was Jason Holder.
The key to success, according to Jason, is what he describes as "Old School Americana." When you take care of your people, take care of your customers, and "do the right thing," you'll win.
In this episode, we unpack what that Old School Americana looks like. How do you take care of your people in a way that keeps them around? What does taking care of a customer look like without getting pushed around? And importantly - how do you do the right thing, even when it may be costly?
Check out this 10th and final episode of Season 7 of Green Industry Perspectives!
Connect with Jason on LinkedIn
Email Jason
Visit Turf Masters Website
Thanks for coming back to another episode of Green Industry Perspectives! Today, we're talking about something we all personally value but can be overlooked in a hurry to complete work - safety.
Chris Long, Safety Manager for JVI Group, shares his journey to becoming a safety inspector. A severe injury in his family and a challenging conversation that followed shaped his perception of workplace safety.
Chris shares how building relationships with field workers eliminates the fear from conversations with the "safety guy" and the role that company leadership plays in shaping a workplace safety culture.
Connect with Chris on LinkedIn
Email Chris: howsoon@comcast.net
In the latest episode Green Industry Perspectives, we're bringing the Thunder from Down Under!
Daniel Fuller, host of the Plants Grow Here podcast and owner of the first Green-Industry-specific job board HortPeople.com, joins the show! Daniel is a certified horticulturist in Australia, and he's spoken with dozens of business owners and Green Industry leaders from around the world on his podcast.
During our conversation, we discuss company culture and what the most successful companies do really well to retain their top talent.
Follow Daniel on LinkedIn
Listen to Plants Grow Here on Apple, Google, or Spotify
Check out the job board
Email Daniel: hello@plantsgrowhere.com
"Businesses don't grow. They're not organic. People are. So, if we grow our people, we grow our business."
That's just one of the many insightful ideas in Season 7, Episode 7 of the Green Industry Perspectives Podcast! We welcome Thane Isaacs of Innovations Tomorrow to the podcast. Thane has decades of Green Industry experience (including turning a profit in landscape maintenance in his first year on the job!) and is a John Maxwell Certified coach.
Tune in to hear how investment in yourself and your team can help you reap financial benefits.
Follow Thane on LinkedIn
Email Thane: innovations.tomorrow@gmail.com
Thanks for joining us for another episode of Green Industry Perspectives! In Season 7, Episode 6, we welcome Scott Lesak to the show!
Scott is the owner of Kasel Rocks Landscape Company in Allentown, Pennsylvania. He discusses his personal challenges in overcoming alcoholism while trying to build his business and maintain a family life. His personal journey led him to transform his business as well. The company culture at Kasel Rocks is so strong they've got a waiting list for employment.
It also led Scott to share his journey with others. He's started a personal development consulting firm called Inspire You. Through this business, he works with individuals on personal development so they can be fully present for their families, friends, and businesses.
Follow Scott on LinkedIn
Visit Kasel Rocks Landscape Company's Website
Email Scott: scott@kaselrocks.com
Learn more about Inspire You: scott@myinspireyou.com
Welcome back to Green Industry Perspectives! In this episode (Season 7, Episode 5), we speak with Todd Burgard from Burgard Agency.
After leaving the military, Todd started his own creative and marketing company, the Burgard Agency. With his company, Todd has deep experience working with Green Industry companies, creating award-winning ad campaigns for landscape companies.
Todd discusses branding and how to brand your business effectively in our conversation.
Welcome to Season 7, Episode 4 of the Green Industry Perspectives podcast! In this episode, we welcome Bob Kandratavich, Account Manager at Tomlinson Bomberger Lawn Care, Landscape, and Pest Control. Tomlinson Bomberger offers Lawn Care, professional Arboricultural services, Plant Health Care, Landscape Maintenance, and Design/Build services in addition to structural Pest Control and Mosquito Control.
Bob has nearly 50 years of experience in the Green Industry, and he is incredibly accomplished. He's worked in the field, been an Account Manager, and assumed the role of Sales and Marketing Manager before enjoying a semi-retirement and moving back into Account Management. He is an ISA Certified Arborist, a Pennsylvania Certified Horticulturist, and holds a Certificate in Turfgrass Management and Sustainable Landscaping. He is also an avid outdoorsman, frequently hiking and fishing when he's away from work.
In this episode, Bob discusses the importance of planting with natives, making "right plant, right place" choices, and sustainability in landscaping.
Email Bob: BobK@tbll.com
Visit Tomlinson Bomberger's Website
In this short episode of Green Industry Perspectives, we talked to Carla Policastro, owner of Cycle CPA, while at the NALP Elevate 2022 conference.
Carla shared some amazing insights on what Green Industry companies should do now to ensure they wrap up 2022 well and how to start getting ahead on the 2023 season. This is five minutes well spent!
Follow Carla on LinkedIn
Visit Cycle CPA's Website
We're speaking to some of the best minds in the Green Industry at the NALP Elevate 2022 conference! In this short episode, we speak with Jeff Wraley from Groundwork, one of the conference speakers here.
If you want to know how to make 2023 one of your best years ever? Listen to Jeff's insights on how to smash your goals next year!
Follow Jeff on LinkedIn
Visit Groundwork's Website
Another bonus mini-episode coming in! We talk with Tony Ricketts, owner of Lawnline Marketing, about what you should be doing to maximize the rest of 2022, and what you need to start thinking about for 2023. (Hint: plan your digital marketing NOW!)
Follow Tony on LinkedIn
Visit Lawnline Marketing's Website
Coming to you directly from the National Association of Landscape Professionals ELEVATE 2022 event in Orlando, we talked with Chad Diller, Vice President at Landscape Leadership, about how to leverage the power of video and how to properly use it as an asset in your business.
Follow Chad on LinkedIn
Visit Landscape Leadership's Website
While at the NALP's ELEVATE 2022 event, we're asking some of the top Green Industry minds two questions:
What do companies need to do in order to close out 2022 well?
What should companies be doing NOW to prepare for a great 2023 season?
We start out our series with Jack Jostes of Ramblin Jackson. Tune in for quick ideas on finishing strong and getting ahead for next year!
Visit the Ramblin Jackson Website
Follow Jack on LinkedIn
Welcome back to Green Industry Perspectives presented by SingleOps! This is the third episode in Season 7, and we're joined by Eric Schultz from Journey Alliance.
Eric started in the Green Industry at 18 years old, and by 21, he was an Operations Manager for a company that focused on commercial maintenance. He left a few years later and started his own company focused on residential clients during the Great Recession. He was able to successfully grow and sell that company.
Now he's a Partner at Journey Alliance, a consulting firm focusing on the Green Industry and Construction trades.
Visit the Journey Alliance website
Connect with Eric on LinkedIn
Email Eric: eric@journey-alliance.com
Welcome to Season 7, Episode 2 of the Green Industry Perspectives podcast! In this episode, we welcome ISA Board Certified Master Arborist John Snow to the podcast.
John brings almost 30 years of industry experience to the show. He's worked in the Midwest and currently lives in Florida. John is on the Georgia Arborist Association's programs committee, the Florida ISA Chapter's Government Affairs Committee, and he's the Secretary for the Florida Urban Forestry Council. He also runs an online community for Arborists where they can get CEUs and network with other professionals called Tree Check Up Pro.
In this episode, John draws on his experience to discuss the most common threads that successful tree care companies prioritize.
Connect with John on LinkedIn
Email John: JohnSnow@TreeCheckUp.com
Visit Tree Check Up Pro
We open Season 7 of Green Industry Perspectives with a fantastic show! Erik Lindberg is the Lead Technical Advisor for Rainbow Ecoscience. He has a Master's degree in Biology with an emphasis in Forest Ecology, is super passionate about the best scientific approach to plant health, and works with businesses all around the United States.
Erik is an endurance runner in his spare time, having completed eight (yes, EIGHT) full marathons, including the Boston Marathon. His next race will be the Chicago marathon in October, 2022.
Website: http://www.rainbowecoscience.com
Email: elindberg@rainbowecoscience.com
LinkedIn: https://www.linkedin.com/in/eriklindberg7
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Jeff Wraley to the show. Jeff is the founder and CEO of Groundwork, a tool used to help contractors sell in the virtual age.
Listen in as Jeff shares how the prequalification process can be reimagined for landscape contractors. He'll dive into his story and what inspired Groundwork, while sharing several practical tips for evolving your sales process in the virtual age.
Groundwork's website
Jeff on Linkedin
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Tommy Lather to the show. Tommy, founder and CEO of Takeoff Monkey, turned a career as a landscape contractor into a business that saves contractors time on takeoffs.
Listen in as Tommy shares how communication and organization help contractors thrive. He'll dive into why takeoffs and a bogged-down bid board can leave your team burnt out and frustrated- and how you could be avoiding the problem as a whole.
Tommy on Linkedin
Takeoff Monkey's Website
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Will Allen, founder of the Green Industry Captive, to the show.
Listen in as Will shares his thoughts on what the current climate for insurance is for green industry companies. He'll dive into the different options to protect your company and how to get more of your premium back each year through a green industry captive program.
Will on Linkedin
Green Industry Captive
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Michael Miville and Kevin Flounacker to the show. Mike and Kevin both run photography and videography businesses that focus on helping green industry companies grow their brand through high-quality visual work.
Listen in as Mike and Kevin share the importance of photos and videos. They'll dive in on some of their favorite projects and how they've helped companies win jobs and recruit for their growing team through great photo and video work.
Mike's website
Kevin's website
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Jeffrey Scott back to the show. Jeffrey is a well-known consultant/coach in the green industry that helps take leaders to take their business to the next level.
Listen in as Jeffrey shares his thoughts on having a second in command that you can trust to help you run your business. He dives into where to find them, what traits to look for, and how to build trust with them.
Jeffrey on Linkedin
Register for Jeffrey's Event "Develop your second in command"
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Chad Diller back to the show. Chad is the Vice President at Landscape Leadership
Listen in as Chad shares his thoughts on building a sales process and a few steps the audience can take to crush their sales goals in 2022.
Chad on Linkedin
Landscape Leadership
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Carla Iniguez to the show. Carla is CEO of Cycle CPA.
Listen in as Carla shares the importance of having sound books, and delves into how your numbers can be a catalyst for growing your business.
Carla on Linkedin
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Monique Allen to the show. Monique is the founder and CEO of the Garden Continuum.
Listen in as Monique shares her unique perspective on the world of landscaping and how she has prioritized self-awareness in building her company.
Monique on Linkedin
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Maurice Dowell to the show. Maurice is the President of Dowco Enterprises Inc and also on the board of the NALP.
Listen in Maurice shares how Dowco defines their ideal customer market and then strives to dominate that area.
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Fred Haskett to the show. Fred has been in the green industry for over 40 years and now spends his time helping companies across the country implement best practices for building a better business.
Listen in as we discuss Fred's 40-year internship in the green industry, how to begin planning for 2022, and how to approach price increases the growing supply chain, and labor struggle.
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Robert Phillips to the show. Robert is a third-generation arborist. Robert has a passion for the history of tree care and the way its community can be a springboard for growth.
Listen in as we discuss the learning benefits of tree care climbing competitions, how the history of tree care can show you its future, and how Robert was able to document 100 years' worth of tree care.
In this Green Industry Perspectives Podcast episode, Ty Deemer welcomes Amy and Jeff Grewe, owners of Arbor Aesthetics Tree Services in Omaha, Nebraska.
Amy and Jeff share how their business did a complete 180 after they realized they had to make sure their entire team contributed to the culture they believed in.
Listen in as we discuss some of the key topics surrounding building a great team and making sure they know how much they matter to the success of a business.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Jack Jostes, Best-Selling Author and Green Industry Business Coach on onto the show.
Jack shares how he became passionate about the green industry and what led him to begin serving industry leaders across the country.
Listen in as we discuss some of the key topics surrounding his up-and-coming book- Tree of Good Fortune.
LINKS TO LOVE
Jack Jostes on Linkedin
Discount Code for Tree of Fortune
**In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Michael Mayberry, CTO of Level Green Landscaping on onto the show.
Michael shares how his passion for technology and the green industry have intertwined in his role as a Chief Technology Officer at Level Green Landscaping.
Listen in as we discuss the unique role of a CTO in the green industry and Michael's case for why more companies across the industry should be investing in a CTO role.**
Justin White, CEO of K&D Landscaping, took over the family business in 2015. Since then he’s grown the company from $2m to $10m in 2021. He says vision and culture are what have helped bring him and his company success.
Vision means having a purpose and a strategic plan for the future. Justin’s ten-year goal for K&D is to have 300 employees and $30 million in revenue per year by 2030. He worked with a business coach to break the ten-year plan into five-year, three-year, and one-year objectives to help him reach $30m. K&D also breaks down its one-year plan into quarterly goals.
Culture is the vehicle for creating buy-in for the company’s vision. K&D Landscaping has built its culture by investing in its employees, which includes 401k, competitive pay, training, and promoting from within, along with other benefits. He says it’s important that supervisors buy into the company’s vision and are equipped with the tools to communicate its vision with their teams.
Justin says the best two things he ever did to help grow his company was investing in a business coach and hiring a full-time HR manager. A business coach can help landscaping executives identify their weaknesses and double down on their strengths. HR managers are one of the main agents of promoting culture. Justin highly recommends that any company with 20+ employees invest in HR as soon as possible.
Noel Boyer takes a very different approach to his business than most owners. To Noel, growth isn’t his main objective. It’s a byproduct of providing his clients with world-class tree care service. He only pays for marketing on a local radio station, and Noel relies on word of mouth to keep growing.
Noel’s company, All About Trees, has consistently had a 13-week backlog of work for the past three years. Due to this, he’s lost some potential clients to competitors. There’s plenty of pressure to grow, buy more equipment, hire more crews, and expand his territory, but this pressure doesn’t faze Noel. To him, true success is looking forward to working every day and delighting his customers with a great experience.
Here are Noel’s tips for tree care service success:
- Focus on profitability over revenue
- Allow your crew leaders to resolve issues
- Good owners delegate as much as possible
- Grow at a pace you’re comfortable with, not the pace others expect
- Give your employees the chance to fail and learn
- Your best leaders aren’t the best climbers
Six years ago David Lewis fell and broke his foot. He quickly realized his days as a professional tree climber were over. Knowing that he still wanted to have a career in tree care service, Davide decided to learn the business side of tree care.
David became ISA certified, pass his Arborist test, and obtained his applicators license. He ended up getting a position as an account manager at a publicly-traded tree care company. After spending four years at that company, David decided he wanted to take his talents to help grow an up-and-coming tree care company. That’s how, in April 2021, he ended up at Orleans Co Tree Service.
David has proven himself an expert climber and now is a tree care sales expert. Take a listen to this episode as David explains:
- Why excellent communication is the #1 trait of a successful salesperson.
- If you focus on the customer experience, the results will follow.
- How David gets customer leads.
- The importance of a detailed, professional proposal.
- Why losing a bid is not a loss for him.
- How Orleans Co stays busy year-round.
- What to look for in tree care software for sales.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Brian Horn, Editor of Lawn and Landscape Magazine.
It’s time to get back to in-person events. The Lawn and Landscape Tech Conference brings together the most innovative minds in software. It’s not just a three-day sales pitch. It’s a place to learn from software experts, see what technology is available, and connect with your peers to learn from their experiences.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Seth Jones, Editorial Director at Landscape management.
Seth Jones has been writing on the green industry for 20+ years. His magazine, Landscape Management, goes out to 65,000 print subscribers and countless more digital subscribers. Every year Landscape Management comes out with the LM150, a compilation of the top 150 highest-grossing landscape and tree care companies. Ty and Seth not only discuss the LM150 and broad industry trends, but they also take a deep dive into unique ways companies in the green industry separate themselves from the competition.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Mike Depriest, President & CEO of Long’s Peak Landscape.
Mike started Long’s Peak Landscape twenty years ago as a college student. Today his company boasts having eighty-five employees and offering full-service landscaping to his local market in Colorado. Along the way, Mike’s gone through the struggle most landscapers go through. You know how to landscape, but there’s a steep learning curve to the business side. Mike attributes his success to having the same employees come back year after year. Keeping a core team together creates continuity for his business and his customers.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Jeffrey Scott, Green Industry Business Consultant.
Jeffrey Scott runs the largest peer group in the landscape industry. His experience as both a business owner and the vast amount of time he’s spent working with other successful landscape companies has helped him uncover the best methods to grow your business. Jeffrey also holds events around the country where he brings together some of the best minds in landscaping. His next event is the Summer Growth Summit, which he talks more about in the episode.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Kris Kiser, President & CEO of OPEI.
Kris began a career in local politics at an early age. Eventually, his career took him to Washington, DC, where he worked for senators and members of Congress for a decade before becoming a lobbyist. Today Kris lobbies and represents the Green Industry before congressional and state legislatures. Because Kris interacts with and represents all the major companies in the industry, he brings a unique perspective on issues facing the green industry: technological advances, current and future regulations for the industry, and H-2B visas.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Kaitlin Lutz, founder of NewCrew.
Kaitlin Lutz has some startling information, by 2031, 41% of the construction industry will be retired. Recruiting is way below the replacement rate. While this isn’t a stat about the green industry, the fact remains that we too will see a dramatic increase in retirements over the next decade. Company owners are already struggling to find new workers but are attempting to recruit employees the same way they always have been. Kaitlin points out that the new entrants to the labor force are from a very different generation than before. It’s not that Gen-Z isn’t motivated; they’re simply motivated by different values. She urges leaders in the Green Industry to change their approach towards recruiting. Gen-Z is out there and hungry for work. We just need to speak their language.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Matt Lowe, owner of Swift Straw.
Innovation has been at the heart of Swift Straw’s growth. Change can make people uncomfortable, but Matt Lowe’s vision has always to disrupt the straw industry for the better. Rolls and bags are replacing bales, allowing for increased shipping capacity. However, there is a shortage of equipment, labor, and straw. Matt dives into all this and more in the episode.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Adam and Sarah Linnemann, owners of Linnemann Lawn Care and Landscaping Inc.
Adam started Linnemann Lawn and Landscape at the age of 14. Today he and his wife, Sarah, run the business together, as well as a consulting and peer group called The Green Executive. While Adam had the technical know-how for running a lawn and landscape business, his wife Sarah brought many of the operational business processes they use today. Today Linnemman has 25 employees, even after scaling back. What Adam and Sarah found is that using “profit-first” methodology, they were able to reduce the amount of employees they had while increasing profits.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Ryan Whisner, editor of Green Industry Pros.
In this episode, Ryan shares his thoughts on trends in the industry. He has cautious optimism for the future, but warns that it will be difficult to predict the future because 2020 and 2021 have been outlier years. Financial planning for 2022 forward will be difficult. However, Ryan sees so much potential for lawn care and landscaping, not just because of the boom in the past year, but also because of the technological advances the industry is embracing.
Kelly shares her journey from working at her parent’s landscaping company, to taking a leap of faith and creating her own agency to help green industry businesses grow. Kelly has learned a lot from her time in the industry, specifically when it comes to recruiting. Talent acquisition is a long time issue for the industry, and while there is no silver bullet, Kelly has tips and tricks to help you overcome your labor challenges.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Chris Dix, Manager of Membership and Management at the Snow and Ice Management Association (SIMA).
Chris shares how SIMA gives Snow and Ice companies the resources and training to be successful. They provide networking opportunities, safety certifications, talks from industry leaders, and tools to help small businesses. Chris spent over a decade in the insurance industry, and has many unique insights on safety and risk management for the Snow and Ice industry.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Eric Petersen, President of ArboRisk Insurance. Eric shares how he began his career in forestry before joining a risk management firm. Recognizing the need for risk management in the tree care industry he founded ArboRisk in 2012. Eric has found that safety is a top concern for tree care business owners, but they often struggle to convey that message to their teams. Eric has found ways to help tree care owners minimize their business’ risk, and more importantly their crew’s.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Chad Diller to the show. Chad is the Director of Client Success at Landscape Leadership. Chad shares how he ended up in Landscape Leadership, his marketing perspective on successful landscape companies, how companies can leverage video content.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Jennifer Lemcke to the show. Jennifer is the CEO of Weed Man Lawn Care. Jennifer shares her journey into lawn care, what it’s like to be a female leader in the Green Industry, what factors have contributed to her career success, and the perspective she has from starting out as a franchisee.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Tyler Burnett to the show. Tyler is the CEO and Founder of Goat Turf. Tyler shares about Goat Turf’s history, how he creates chemistry on his team, and tips on how to develop your people.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Charles Brian Quinn to the show. “CBQ”, as he’s affectionately known, is the Co-Founder and CEO of Greenzie. CBQ shares how their core value of “do important things first” helps them be successful, what Greenzie does, what their mission is, and how they approach leaders who are reluctant to embrace innovative technologies.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Seth Jones to the show. Seth is the Editor in Chief at Landscape Management Magazine. Seth shares how he ended up reporting on the Green Industry, what he sees as common practices among successful landscape management companies, and what he’s seen happen through the COVID-19 pandemic in the Green Industry.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Nick Welliver to the show. Nick is the Owner & Operator of Hilton Head Landscapes. He shares the role that communication has played in HHL’s success, how software has influenced their success, and how he has identified his target customer.
In this special episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Noel Boyer to the show. Noel is a Certified Master Arborist and self-proclaimed “tree-hugging” owner of All About Trees. Noel shares his insights about claiming your niche, frugality, and how he builds positive company culture.
In this special episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes the CEO of Single Ops, Sean McCormick, to the show. Sean shares the effects of embracing innovation, the evolution and key takeaways of their recently-released economic report, and what changed in the industry in 2020.
You can tune in above on Apple Podcasts, Spotify, Stitcher, Google Play, or anywhere you get your podcasts.
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In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Todd Kramer to the show. Todd is a certified arborist and the CEO of Kramer Tree Specialists. Todd shares how you can’t grow without great people, how investing in his team has benefitted and allowed the business to grow over the years, and how he and his brother get along.
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Gary Hardy to the show! Gary is the CEO of Brunner’s Lawn and Services and host of the podcast Beverage with Brunner’s. Gary shares how he transitioned from being a veteran seeking education to a co-owner of Brunner’s with his friend Josh and how they went from almost closing up shop to growing 18% year over year after they participated in Lawn and Landscape’s Turnaround Tour. You can tune in above on Apple Podcasts, Spotify, Stitcher, Google Play, or anywhere you get your podcasts.
Become a pro member of the podcast to receive notifications for each new episode and bonus content each week.
- Green Industry Perspectives Home Page
- SingleOps on Facebook
- Ty Deemer on Linkedin
- Brunner’s Website
- Brunner’s Turn Around Tour Story
- Beverage with Brunner’s Podcast
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Dan Pestretto to the show. Dan is a former landscaper turned coach/consultant that focuses his time on helping landscape companies implement systems to support healthy growth. Dan shares how he learned from his biggest failures and now uses those lessons to help others. Tune in to learn a 7 step process for turning all business frustrations into solutions.
SingleOps on Facebook
Green Industry Perspectives Home Page
Ty Deemer on Linkedin
Follow Dan on Linkedin
S.O.D. Business Development
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Mark Chisholm to the show. Mark is a third-generation, certified arborist with his family-owned Aspen Tree Expert Company in New Jersey. His expertise in tree care has made him a sought-after consultant and industry spokesperson for the world of arboriculture, and he regularly travels the globe to consult with international arborist associations and conducts educational sessions nationwide on behalf of STIHL Inc. Additionally, he has won the International Society of Arboriculture (ISA) New Jersey Chapter Tree Climbing Championship 21 of the last 22 years and won the ISA International Tree Climbing Championship in 1997, 2001 and, again, in 2010.
Tune in as Mark shares his love for the Tree Care Industry, it’s the community, and where it’s heading.
SingleOps on Facebook
Green Industry Perspectives Home Page
Ty Deemer on Linkedin
Follow Mark on Instagram
TreeBuzz.com
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Kevin Shackleford to the show. Kevin is the CEO of Shackleford Landscape Group. He shares how his experience has driven his company’s core values and set up his employees to be happy and prosperous. Tune in to hear about how Kevin’s experience as a minority business owner in the Green Industry.
SingleOps on Facebook
Green Industry Perspectives Home Page
Ty Deemer on Linkedin
Kevin on LinkedIn
Shackleford Landscape Group’s website
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Brian Horn to the show. Brian is the editor of the Lawn and Landscape Magazine. Brian spends his time on the show sharing what Lawn and Landscape found in their 2020 State of the Industry Report. Tune in to hear about the cautious optimism that has been found in their conversations with the industry and get a pulse on how your business compares to others in the Green Industry.
SingleOps on Facebook
Green Industry Perspectives Home Page
Ty Deemer on Linkedin
Lawn and Landscape
The 2020 State of the Industry Report
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Kristine Crawford to the show. Kristine is a swiss army knife for North West Tree Huggers. She does it all from handling daily operations to marketing to evaluating software. Kristine shares how tree care and landscape company owners can set their administrative staff up for success. She even takes a deep dive on her checklist for evaluating business management software
SingleOps on Facebook
Green Industry Perspectives Home Page
Ty Deemer on Linkedin
North West Tree Hugger’s website
Kristine’s checklist for business management software
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Mike Claudio back to the show! Mike is the owner of win rate consulting and spends his days helping contractors win new business. We welcomed Mike back to the show to share more of his sales expertise. Mike dives into how companies can begin building a referral network. He also goes in depth on how companies can begin setting themselves up for sales success in 2020.
SingleOps on Facebook
Green Industry Perspectives Home Page
Ty Deemer on Linkedin
Win Rate Consulting’s Website
Mike Claudio on Linkedin
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Jeffrey Scott to the show! Jeffrey is the leading authority on growth and profit maximization in the green industry. He shares how you can begin to partner with your clients instead of just servicing them while sharing his strategies for instilling an ownership mentality in your employees.
SingleOps on Facebook
Green Industry Perspectives Home Page
Ty Deemer on Linkedin
Jeffrey Scott’s Website
Register for Jeffrey’s Financial Master Class
Talboy and Ryan Mosier to the show! Jeremy is the owner and Ryan is operations manager of North Georgia Landscape Management. Jeremey and Ryan share how they have become a top 25 commercial landscape company in the competitive market that is Atlanta, Georgia. They dive into the instrumental hires that have taken their business to the next level, and how they are planning to go towards smart growth into 2021.
SingleOps on Facebook
Green Industry Perspectives Home Page
Ty Deemer on Linkedin
NGLM on Facebook
NGLM’s Website
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Jack Harder to the show! Jack is the general manager of Harder Services Inc located in New York. Jack spends his time on the show sharing how Harder Services honors their rich 100-year tradition, while continually pushing themselves to embrace modern best practices. He goes into detail in how they prioritize communication and accountability while emphasizing the importance of making data-driven decisions.
SingleOps on Facebook
Green Industry Perspectives Home Page
Ty Deemer on Linkedin
Harder Services on Facebook
Harder Services Website
In this episode of the Green Industry Perspectives Podcast, Ty Deemer welcomes Jay Worth to the show! Jay is the Marketing Coordinator at Tomlinson Bomberger Lawn Care, Landscape, and Pest Control. Jay shares how any company in the green industry can start a marketing program. He shares his best practices for direct mailing, inside sales, working with consultants, and more. You won't want to miss out on this great start to season two of Green Industry Perspectives.
SingleOps on Facebook
Green Industry Perspectives Home Page
Ty Deemer on Linkedin
Jay Worth on Linkedin
Tomlinson Bomberger’s website
In the final episode of Season 1 of the Green Industry Perspectives Podcast, we share bonus material from interviews this season with Mike Voories, Chief Operating Officer at Brilar Landscaping, Mike Claudio, owner of Win Rate Consulting, Joe Langton, CEO of Automated Outdoor Solutions, and Martha Woodward, CEO of Quality Driven Software and founder of Dusting Divas. They spill their favorite technology, the best investments they have made, and self-development suggestions for the Green Industry or Service Industry Entrepreneur.
SingleOps on Facebook
Green Industry Perspectives Home Page
In this episode of the Green Industry Perspectives Podcast, we welcome Zech Strauser to the show! Zech is the Founder & President of Strauser Nature’s Helpers. He shares about his 22 years in the industry, how he scaled from one client to covering multiple counties in Eastern Pennsylvania, and how he onboards new employees and helps them to really feel connected, seen, and valued.
Strauser Nature’s Helper Website
Zeck Strauser on LinkedIn
SingleOps on Facebook
Green Industry Perspectives Home Page
In this episode of the Green Industry Perspectives Podcast, we welcomeTom Reber to the show. Tom is the Founder of The Contractor Fight, which helps contractors not be a slave to their businesses. Tom shares the lessons he’s learned regarding mindset and definitions of success. He also elaborates on his “Fight Plan” and how he wants to bring respect and dignity back to the industry.
The Contractor Fight
SingleOps on Facebook
Green Industry Perspectives Home Page
In this episode of the Green Industry Perspectives Podcast, Sean Adams goes rogue and shares what he’s experienced regarding employee dedication and turnover and how he approaches hiring an estimator/salesperson. He illuminates his 5 step process for cultivating company culture and ideal employees.
- Best Interview Questions
- Where to find the right salespeople
- SingleOps on Facebook
- Green Industry Perspectives Home Page
In this episode of the Green Industry Perspectives Podcast, we welcome Eric Petersen to the show. Eric has a degree in forestry and spent time as an arborist, and after being laid off from his job due to budget cuts, he began a career in his family’s insurance business. Eric addresses how to make insurance more palatable for the green industry.
Learn more about Eric and ArboRisk here.
Find ArboRisk on Instagram and YouTube.
“It may not be your fault, but it IS your problem to fix.”
In this episode of the Green Industry Perspectives Podcast, we welcome Martha Woodward to the show. Martha’s corporate-world-turned-service-entrepreneur background gives her unique insight into company culture in the service industry. She talks about the differences between corporate leadership and what works in the service industry and how she discovered the importance of company culture. She also shares how she reverse-engineered solutions to problems that resulted from her own leadership weaknesses.
Learn more about Martha here and check out her quality assurance software here.
Find her on Facebook and YouTube.
In this episode of the Green Industry Perspectives Podcast, we welcome Joe Langton, CEO of Automated Outdoor Solutions, to the show. Joe chronicles the unique story of how he ended up in the Green Industry, outlines his “serial entrepreneur” mindset, and shares some keys to his successful scaling and automation of his landscaping business.
Learn more about Joe Langton and Automated Outdoor Solutions here.
Find them on Facebook, Instagram, and You
In this episode of the Green Industry Perspectives Podcast, we welcome Mike Claudio to the show. Mike is the owner of Win Rate Consulting. Mike is a high energy guy who knows how to sell. Listen in as he shares how to build out a sales process from scratch, qualify projects with transparency, follow up with customers, and much more.
Learn more about Win Rate Consulting here.
In this episode of the Green Industry Perspectives Podcast, we welcome Mike Voories to the show. Mike is the Chief Operating Officer at Brilar Landscaping. Mike shares the top three things he sees successful green businesses doing along with the importance of having the mindset of a business owner and the difference that surrounding yourself with good people makes. He even reveals some tricks helping Brilar grow and expand into a Landscape Maintenance Top 150 company. Finally shares how Brilar has been affected and adapting to COVID 19.
Learn more about Brilar here.
In our debut episode of the Green Industry Perspectives Podcast, we welcome Michelle Myers to the show. Michelle is the CEO of Pink Callers. Pink Callers helps keep green business leaders stay in the field where they belong instead of in the office handling phone calls. Michelle shares about her experiences with the green industry and what she sees top green industry leaders doing and investing in. She also discusses the importance of scaling and provides practical tips on how to accomplish scaling your green industry business.
Learn more about Pink Callers here.