Prolific Wisdom: Recent Episodes
Mark Brooks
Amazing authors of new business, marketing and behavioral economics books, interviewed by Harvard Alumni.
Prolific Wisdom is Harvard Alumni's business book interview group. We interview authors of upcoming business, marketing and behavioral economics books.
Dr Stephenson was Head of Global Data Analytics at eBay. His bio is at https://www.linkedin.com/in/dmstephenson
I met Dr David Stephenson at the Global Online Marketplaces Summit in Miami in 2017. He said he was working on a book. He consults with companies on the topic of big data, and wanted to help people get a better understanding of it. Over the ensuing several months he nailed down the book "Big Data Demystified." It does what's on the box. The book really does demystify big data.
In this interview we discuss
-
How big data has to be to be big
-
Why Big Blue used AI but not machine learning
-
What dark data is
-
What microconversions are
-
Where to draw the line with privacy
Get Dr Stephenson's book at: https://smile.amazon.com/Big-Data-Dem... ...and please consider leaving a review.
Thanks to HBS grad Hal Oppenheimer, and Lisa Hughes, who is Portfolio Director for the (wonderful) Program for Leadership Development Exec Ed program, for providing questions for this interview.
Mark Brooks Interviews Tom Peters for Prolific Wisdom. Tom Peters is best known for co-writing the hit business book In Search of Excellence in the mid-80s. Now he's back with a compendium of wisdom which brings together the best of his thoughts and his analysis of the wisdom in 100+ business mastery books that he read in the run up to writing The Excellence Dividend.