The Beauty Biz™ Show: Recent Episodes
Lori Crete
Hosted by celebrity esthetician & industry expert Lori Crete, each Beauty Biz Show episode is designed to help you tap into your best success and leave you feeling inspired to build the beauty biz of your dreams! Featuring industry icons and gurus, revenue-driving tips and motivational messages, Lori and her guests inspire you to burst through stagnant industry norms to flourish in your profession and make a beautiful, abundant living doing what you love. A finalist for American Spa Magazine’s 2017 Women in Wellness Mentor of the Year, Lori is a highly sought after industry expert and licensed celebrity esthetician. Owner of Southern California’s Spa 10, she is also the founder of The Beauty Biz Club™, a success-based society dedicated to helping beauty practitioners around the world fill their schedule, increase profits and break through to the 6-figure mark. For more about Lori & the Beauty Biz Club, visit https://beautybizclub.com.
Welcome back to the Beauty Biz Show! In this episode, Sorella Apothecary ambassador and Denver-based esthetician Ida Chorney joins Lori for a fresh-from-the-floor recap of the Vegas Be+Well show. Tune in to hear why regenerative skincare ingredients like exosomes and peptides are taking over the industry, what the energy on the show floor is telling us about where estheticians are headed, and why building a sustainable business matters just as much as mastering the latest treatment.
" it's really easy to compare your chapter one to somebody else's chapter 10 and think, "I'm not where I'm supposed to be." - Ida Chorney
Learn more about The Beauty Biz Show at https://loricrete.com/245-ida-chorney
Welcome back to the Beauty Biz Show! In this episode, Lori gets real about why more information isn't the answer to esthetician success — and what actually is. Tune in to hear what Lori witnessed at her Bozeman retreat that changed how she thinks about esthetician growth, why your creativity and intuition will always outperform AI-generated content, and how simplifying your client experience could be the most profitable move you make this year.
" You already know what you need to know. Now you need to put it out into the world." - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/244-pause-that-pays/
Welcome back to the Beauty Biz Show! In this episode, Lashify founder and CEO Sahara Lotti joins Lori to talk about inventing the world's first DIY lash extension system and what it really takes to protect a one-of-a-kind innovation. Tune in to hear how Sahara built an entirely new lash-making process from scratch, why protecting your innovation matters, and what estheticians need to know about bringing Lashify into their treatment rooms.
" Do everything yourself. Learn every aspect of your business yourself… Do not let other people know more about your business than you do, because you will set yourself up for failure." - Sahara Lotti
Learn more about The Beauty Biz Show at https://loricrete.com/sahara-lotti-lashify
Welcome back to the Beauty Biz Show! In this episode, Adipeau founder Ivan Galanin joins Lori to talk about the science of skin regeneration and the future of skincare. Tune in to hear how AI is changing the beauty industry, why facial volume matters more than you think, and what estheticians need to know about supporting healthy, resilient skin as clients age.
" I don't think many people understand that the rules of the game have already been changed." - Ivan Galanin
Learn more about The Beauty Biz Show at https://loricrete.com/ivan-galanin-adipeau
Welcome back to the Beauty Biz Show! In this episode, glō Luxury Oils founder Megan Ulrichs joins Lauren to talk all things holistic beauty. Tune in to learn how glō Luxury Oils came to be, and hear Megan's advice for creating a heart-centered beauty business.
" You have the answers, and to trust yourself, and to step into your inner knowing… that is one of the most empowering, immediate, inner-radiant plays you can make." - Megan Ulrichs
Learn more about The Beauty Biz Show at https://loricrete.com/megan-ulrichs
Welcome back to the Beauty Biz Show! In this heartfelt episode, Lori talks about what it's like when you lose yourself as an esthetician. Tune in to hear how you can reset, plus a big announcement about the Beauty Biz Club.
" The best leaders don't always push harder." - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/when-you-lose-yourself
Welcome back to the Beauty Biz Show! In this episode, Paume founder Amy Welsman joins Lori to discuss all things hand care and entrepreneurship. Tune in to learn how Paume came to be and how they are redefining hand care.
" The journey of the entrepreneur… Your resiliency, your tolerance for chaos… it changes over the years. I feel like I could literally handle anything at this point." - Amy Welsman
Learn more about The Beauty Biz Show at https://loricrete.com/239-paume
Welcome back to the Beauty Biz Show! In this episode, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from the best toner to navigating beauty business bombshells.
" You might get bad news at 8:00 AM, but you still have to see five clients. You know, you have to still put on this hat and say, okay, this just happened to me, but I have to put it so far back in my brain to get through today." - Lauren Nettuno
Learn more about The Beauty Biz Show at https://loricrete.com/238-beauty-biz-bombshells
Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from online booking platforms to 3 am texts from clients.
" Your clients really respect you because you have those boundaries in place, which is actually a beautiful thing." - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/237-esthetician-life-unfiltered
Welcome back to the Beauty Biz Show! In this episode, plastic surgeon Dr. Emily Ridgway joins Lauren to discuss all things plastic surgery. Tune in to hear about the latest trends and treatments, the most common misconceptions, and the important role that estheticians can play in the plastic surgery process.
" It's about having that choice and the power to do something, more than the actual procedure itself." - Dr. Emily Ridgway
Learn more about The Beauty Biz Show at https://loricrete.com/236-dr-emily-ridgway
In this special episode, Lori Crete shares a heartfelt preview of The Beauty Biz Brief — the exclusive, members-only podcast inside her award-winning Beauty Biz Club. Originally created to support club members with calm, intentional growth, this episode is now being shared on the top-rated Beauty Biz Show as a glimpse into the supportive strategy and community waiting for you inside.
You'll hear how a simple, sincere Valentine's promotion led to meaningful client connections and results, why regulating your nervous system is essential for sustainable business success, and what's coming next inside the newly organized Beauty Biz Club platform designed to make learning, growth, and support easier than ever.
If you've been thinking about joining Lori inside her award-winning Beauty Biz Club, this is a beautiful time to step in, get organized, and grow with clarity, community, and intention.
Learn more and join the club: BeautyBizClub.com
Welcome back to the Beauty Biz Show! In this episode, Steve Marchese, CEO and owner of LightStim, joins Lori to discuss all things LED light therapy. Tune in to learn the "dos" and "don'ts" of light therapy and hear how LightStim is revolutionizing the LED device industry.
" I put an LED panel on a client and it's like putting a blanket on a parrot. They fall asleep for 20 minutes. It feels so good. And that in itself is anti-aging, right?" - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/235-lightstim
Welcome back to the Beauty Biz Show! In this special episode, Lori and Lauren reflect on their top takeaways from 2025. Tune in to hear what they've learned, how they've grown, and what they're bringing into 2026!
"Creativity flows when you feel grounded." - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/234-last-facial-2025
Welcome back to the Beauty Biz Show! In this episode, SIV Skincare co-founder and CEO Isabel Vitale joins Lori to discuss her entrepreneurial journey and revolutionary approach to skincare. Tune in to learn all about SIV, how it got started, and one very important area of skin health that often gets ignored: the skin microbiome.
" What you have to remember is your skin is an organ. You know, even athletes have heart issues. Even athletes have lung issues. You can't control the heartbeat that you have. You can't control what your skin does. It is still, at the end of the day, an organ, and you have to treat it as such." - Isabel Vitale
Learn more about The Beauty Biz Show at https://loricrete.com/isabel-vitale-siv-skincare/
Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from social media cycles to why esthetician mentorship is so valuable.
" It doesn't matter if you've been licensed for 10, 15, 20 years, 2 days, it's still nice to have somewhere that feels like home to come back to with people you trust, people you can rely on." - Lauren Nettuno
Learn more about The Beauty Biz Show at https://loricrete.com/232-esthetician-life-unfiltered
Welcome back to the Beauty Biz Show! In this episode, Lori shares her top five esthetician holiday prep tips so you can navigate the season like a pro. Tune in to learn how a few simple (but powerful!) strategies can transform your holiday season.
"Preparation creates freedom. The more you plan now, the more you will enjoy the abundance and the joy of the season later." - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/esthetician-holiday-prep-2025
Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from botox to positioning yourself as a professional in your Beauty Biz.
" Position yourself like a professional and you have more opportunities, period." - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/230-esthetician-life-unfiltered
Welcome back to the Beauty Biz Show! In this episode, Lori welcomes her significant other, Jay Nixon, to celebrate the one-year anniversary of Jay's new product: Buzzed Buddy. Listen in as Lori and Jay discuss all things small business, from navigating social media to what business growth actually looks like.
"Sometimes you have to, like, understand that growth is growth, right? It's stages and phases, and you have to be okay with that. Sometimes it's just, like, acknowledging where you are is where you're supposed to be." - Jay Nixon
Learn more about The Beauty Biz Show at https://loricrete.com/229-buzzed-buddy/
Welcome back to the Beauty Biz Show! In this episode, Lori shares the 4 moves she always returns to when her beauty biz is feeling off. Tune in for a behind-the-scenes look at what really works when you hit a plateau or feel the urge to expand in your beauty biz.
" We can step into action with a mindset that's kind of Negative Nelly or scared or overwhelmed, or we can just decide, okay, I'm stepping into positivity and strategy." - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/228-solocast-the-4-ms/
Welcome back to the Beauty Biz Show! In this special series, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from manifestation to the evolving landscape of the beauty industry.
" I will bend without breaking when I need to in my business." - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/227-esthetician-life-unfiltered/
Welcome back to the Beauty Biz Show! Do you feel like you want to get out of the treatment room? Like, right now? This episode is for you. Tune in to learn how to recognize the signs of esthetician burnout and how you can recover from it (plus, the systems you need to implement to avoid burnout in the first place!).
"It's not a sign that you're failing. It isn't a signal that you're in the wrong career. It's probably a nudge from your inner wisdom, and it means maybe you're feeling a little burnt out." - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/226-esthetician-burnout
Welcome back to the Beauty Biz Show! In this special episode, Lori and Lauren share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from taking time off to setting up the schedule and systems that work for you. Bonus: Lori and Lauren share their experiences at the iconic Vegas show!
" Could I be busier? Yes. But do I want to be? No. And that's okay." - Lauren Nettuno
Learn more about The Beauty Biz Show at https://loricrete.com/225-esthetician-life-unfiltered
Welcome back to the Beauty Biz Show! In this episode, SUGARED + BRONZED Co-Founder Courtney Claghorn joins Lori to discuss how she grew her business from an apartment-based startup to the nation's largest sugaring hair removal and sunless tanning destination. Tune in to hear Courtney's thoughts on all things entrepreneurship, from team-building to the importance of intuition in decision-making.
"As soon as I started the business I was like, oh, this makes so much sense that I'm an entrepreneur. I just never thought about it in like a sexy way or glamorous way, and honestly, it's really not that sexy or glamorous for a really long time. So I'm glad I didn't have that idea in my head." - Courtney Claghorn
Learn more about The Beauty Biz Show at https://loricrete.com/224-courtney-claghorn
Welcome back to the Beauty Biz Show! In this special episode, Lori Crete and Lauren Nettuno share their unfiltered thoughts and real opinions about esthetician life. Tune in to hear what two estheticians really think about everything from live esthetician events to the latest skincare trends.
“ We all have doubt in ourselves from time to time… when I leave the live, this time and last time, it's a good reminder to me that even though I'm maybe less experienced, I still have a lot to bring to the table, and I get that boost of confidence.” - Lauren Nettuno
Learn more about The Beauty Biz Show at https://loricrete.com/223-esthetician-life-unfiltered
Welcome back to the Beauty Biz Show! In this episode, Schedulicity founder Jerry Nettuno joins Lori to discuss his journey in creating one of the most prominent online scheduling tools in the beauty industry. Tune in to learn more about Vagaro’s acquisition of Schedulicity, and hear Jerry discuss the challenges and triumphs of building and exiting a successful business.
“It was the truly talented, hardworking, passionate and caring people that made this company what it was. And I think that people who used Schedulicity, like yourself, I think you could feel that.” - Jerry Nettuno
Learn more about The Beauty Biz Show at https://loricrete.com/222-jerry-nettuno/
Welcome back to The Beauty Biz Show! In this episode, Lori shares how she keeps her beauty biz booked perfectly during the chaotic festival season. Tune in to hear Lori’s strategies for managing periods of disruption and learn how your beauty biz can not just survive, but thrive.
“ We're all gonna have frustrating periods and seasons in our business, but I've turned these into manageable and sometimes even more profitable parts of my business cycle.” - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/221-festival-season/
Welcome back to the Beauty Biz Show! In this special episode, Lori Crete and Lauren Nettuno share their unfiltered thoughts and honest opinions about the hottest trends in skincare. Tune in to hear what two estheticians really think about everything from astrology-based skincare to skin streaming to truffle-infused eye cream.
"These things that make you a little different can recession-proof your business, really.” - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/220-trends-in-skincare/
Welcome back to The Beauty Biz Show! This episode is dedicated to the estheticians who want to succeed against all odds. Tune in to hear Lori break down how estheticians can not only survive but thrive in a shaky economy. (Hint: It’s all about focus over fear.)
“Resilience right now isn't just a mindset, it's a pattern that you have to adopt as a beauty entrepreneur.” - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/focus-over-fear
It’s the 10 year anniversary of The Beauty Biz Show! In this special episode, Lori celebrates a decade of passion and perseverance in the world of podcasting. Tune in to hear Lori reflect on her favorite behind-the-scenes moments and what makes The Beauty Biz Show so meaningful.
“Helping other estheticians build a beautiful life truly is my North Star guiding light mission.” - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/10-year-anniversary/
Welcome back to The Beauty Biz Show. In this episode, double board-certified dermatologist and experienced inventor Dr. Steven Hacker joins Lori to discuss his entrepreneurial journey, the role of estheticians in dermatology, and all things dermaplaning. Tune in to learn more about Dr. Hacker's latest invention, the Lumohs Dermaplane, and how it can transform your esthetics practice.
“ I would say every single esthetician client should have a dermaplaning procedure. There's no reason they shouldn't... before microneedling, as a standalone procedure, it's safe and it should just be part of your routine.” - Dr. Steven Hacker
Learn more about The Beauty Biz Show at https://loricrete.com/217-steven-hacker/
Welcome back to the Beauty Biz Show! In this episode, Lori dives into the three reasons why she doesn’t share her skincare lines on social media. Tune in to hear Lori’s values-driven strategy and process for choosing a skincare line and learn how you can implement these practices in your own beauty biz.
"It's a lot like dating. You have to kiss a few, or maybe a lot of frogs, before you decide to dive into a full-time commitment and you decide to get married. That's how I look at bringing on a new piece of equipment or a skincare line." - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/why-i-dont-share-skincare-lines/
Welcome back to the Beauty Biz Show! In this episode, six-figure esthetician Lauren Nettuno joins Lori to discuss Lauren's esthetician journey and their latest collaboration, Emerging Esthetician. Tune in to hear how mentorship has impacted Lauren's success and learn more about the new Emerging Esthetician community and membership.
“ Being an emerging esthetician means that you're in the early stages of building your career… It's a phase filled with learning, growth, and discovering unique styles, expertise, and how you want to present as a professional.” - Lauren Nettuno
Learn more about The Beauty Biz Show at https://loricrete.com/215-emerging-esthetician/
Welcome back to The Beauty Biz Show! In this episode, multi-licensed spa professional and owner of Chakra Esthetics Day Spa Angela Rafferty joins Lori to discuss her journey into the beauty biz world. Tune in to hear how Angela is helping licensed estheticians incorporate energy work into their practice with The Chakra Esthetics Training Method.
“ We're all loving energy and loving beings.” - Angela Rafferty
Learn more about The Beauty Biz Show at https://loricrete.com/214-angela-rafferty/
Welcome back to the Beauty Biz Show! In the first episode of 2025, Lori reflects on her top five takeaways from 2024. Tune in to hear the lessons she’s bringing into the new year and learn more about an exciting new offer for new estheticians!
“The lesson here is that sometimes we need to pause, reflect, and assess by staying strong and realizing we are in a cyclical business and industry.” - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/last-facial-of-2024/
What do your beauty biz and a bad eyebrow wax have in common? In this episode, Lori has a silly (but serious) analogy to leave you with before we take a short break for the holiday season. Tune in to hear Lori’s tips for responding constructively to challenges in your beauty biz, from filling in the gaps to forgiving what needs forgiving and healing when you've been burned.
“Whether it's your brows or your beauty business, mistakes, gaps, and burns are all part of the process. And what matters the most is how you respond.” - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/beauty-biz-eyebrow-wax/.
Welcome back to The Beauty Biz Show. In this episode, RN and Licensed Esthetician Erin Roberts joins Lori to discuss finding your niche, turning passion into profit, and all things microcurrent. Tune in to hear Erin’s top beauty biz tips and learn more about her new microcurrent course.
"I think you have to give yourself the creative space to create something that's unique and authentic." - Erin Roberts
Learn more about The Beauty Biz Show at https://loricrete.com/211-erin-roberts/
Trigger Warning: This episode discusses topics related to mental illness, sexual assault, and suicidal thoughts. Listener discretion is advised. If you or someone you know is struggling, please seek professional help or contact a mental health crisis line.
Holly Eve, founder of Madame Lemy, a luxury sustainable deodorant and personal care brand, joins Lori to discuss all things manifestation, mental health, and entrepreneurship. Tune in to hear Holly’s empowering story and advice for creating your best life and beauty biz.
"The difference between succeeding and it just being an idea is I have not stopped from that idea to the concept, to building a business since that day." - Holly Eve.
Learn more about The Beauty Biz Show at https://loricrete.com/210-holly-eve/
Welcome back to The Beauty Biz Show. In this episode, I share my five key steps for how you can successfully launch a new product or service into your beauty biz world. From mapping out your trade show strategy to integrating your new offer seamlessly, tune in to learn how you can turn your purchase into profits.
“When you make these decisions from internal experience, it's way more powerful for your business than if you just see somebody doing it on social media and that makes you think you need it.” - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/podcast/
Welcome back to The Beauty Biz Show. Today, skilled licensed aesthetician and spa marketing expert Lauren Snow is here to discuss The 60-Day Beauty Biz Success Challenge. Tune in to learn more about what The 60-Day Challenge is and how it can take your beauty biz to the next level!
“If you don't challenge yourself, you'll never realize what you can become, because growth always happens when you step outside your comfort zone.” - Lauren Snow
Learn more about The Beauty Biz Show at https://loricrete.com/208-success-challenge
Welcome back to The Beauty Biz Show. In this episode, I address an issue I’ve been experiencing that I’m calling “Strong Woman Burnout.” What is “Strong Woman Burnout?” What are the signs? And how do we recover from it to welcome effortless abundance back into our lives?
“When you feel like it's too much, it is too much no matter how strong you think you are.” - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/strong-woman-burnout/
Today I tackle an issue that all of us have faced. What should we do when life interrupts the flow of our business? How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us?
"My beauty biz world is abundantly fulfilling, but it also comes with a very long to-do list." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/206
Today's guest Kerri Kasem and I have a lot in common. We both appreciate simplicity and functionality and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she didn't know that she didn't know about the business. We also talk about the power of serendipity and her journey with lupus.
"I was using so many different products because I wanted this ingredient and this ingredient all in one." - Kerri Kasem.
Learn more about The Beauty Biz Show at http://www.loricrete.com/205
Serena Advani, founder of Seadrop Skincare, talks about legitimizing the beauty industry and behind-the-scenes strategic thinking.
"Instead of giving people a product that is more sustainable and that's it, it's worth giving them just a better product that happens to also be sustainable." - Serena Advani.
Learn more about The Beauty Biz Show at http://www.loricrete.com/204
In all my years of hearing about him, I have never heard anyone say a bad word about today's guest Douglas Preston, who was kind of getting ready to retire when his extraction tool blew up. Today he explains why he was never happy as a day spa owner and why the most important thing about being in esthetics is money.
"There is not enough for everybody unless not enough is good enough." - Douglas Preston.
Learn more about The Beauty Biz Show at http://www.loricrete.com/203
Listen to this episode to learn which little piece of Jay's business Lori brings into her spa suite every day and how he helps Lori manage working in a small dark room throughout the day.
"Customer service...is such an opportunity for a business to really shine." - Jay Nixon.
Learn more about The Beauty Biz Show at http://www.loricrete.com/202
Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for canceled appointments.
"I boldly follow the exact system that I am sharing with you today and my clients respect my business because I clearly communicate with them." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/201
The Beauty Biz Show is celebrating its 200th episode with the return of my second-ever guest on the show, Renée Rouleau. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next.
"Every product I created was because of something I knew about skin; what I saw with my very own eyes, what I touched with my hands and that's who should be selling my products." - Renée Rouleau.
Learn more about The Beauty Biz Show at http://www.loricrete.com/200
Today's guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. Listen to this episode to learn how to conceptualize your first product, how to deal with waste in the makeup industry, and why you shouldn't be afraid to negotiate everything.
"We wanted to combine a super high quality of prestige and the more fun kooky aspects of the self-expression piece." - Wende Zomnir.
Learn more about this episode of The Beauty Biz Show at loricrete.com/199
Today I talk about five false esthetician setbacks common in our industry, and I share ways to reframe these "setbacks." I have been through all of these setbacks, and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and power up your beauty business.
"Continuously learning from your challenges will empower you to overcome these false setbacks and emerge as a stronger person." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/198
In this episode, Lori explains what esthetician energy is and how you can harness it to attract abundance -- as well as amazing new clients -- without the overwhelm.
"What you put out is what you create and what you receive in your space." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/197
Listen in to learn how Sabrina Scott uses Google reviews and community networking to get her business booked perfectly and what it has been like to hire a lobbyist to help her get the laws updated in her state.
"We need to get the ball rolling with a bill that will update laws and help us have the language where it needs to be updated. The skincare has changed so much in the last decade." - Sabrina Scott.
Learn more about this episode of The Beauty Biz Show at loricrete.com/196
In this episode, I circle back and assess how I have moved forward this past year. I share my experience working at my first trade show and what I learned from the first time I was left speechless by a client.
"Hard conversations stick and I decided to have a lot of them in 2023." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/195
Listen in to learn how to give yourself grace and ways you can feel put together at work even when you feel broken inside.
"People come to us to look and feel better and at work, we need to show up from a place of calm and giving." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/194
Listen in as Lori shares what highly successful aestheticians talk about when they get together.
"You have to think differently to welcome new and different into your life." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/193
Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. Listen in to learn why Lori stopped using the term "six-figure esthetician" and how the phrase "booked perfectly" was born.
"The abundant aesthetician focuses on passion and profits, not just six figures." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/192
Listen in to learn the biggest benefit of the Beauty Biz Club, how to market your spa to all income levels, and why Lori calls her spa the loudest spa in the world.
"You can't have one foot in and one foot out." - Cherrie Sludock.
Learn more about this episode of The Beauty Biz Show at loricrete.com/191
Listen to learn Lori's "no-longers," how much time to spend on social media daily, and tips for creating genuine connections with your followers.
"It is time to let go of this unrealistic expectation and embrace the beauty of imperfection. And isn't that kind of what we do for skin?" - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/190
Lori shares some key insights that will help you with turning your passion for beauty into a profitable venture outside the treatment room.
"Here's to you stepping outside the treatment room to create some additional abundance." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/189
CEO, author, and mother Lydia Fenet talks about navigating feelings of self-doubt and how to harness positivity as a power tool.
"When you allow yourself to go into those sprints and then pull back in those plateaus, you give yourself time to dream and ideate and to think about the things that you want to do." - Lydia Fenet.
Learn more about The Beauty Biz Show at http://www.loricrete.com/188
Espieve mineral sunscreen founder Jamie Ortiz explains what it means to "know your why," the difference between being fully booked and booked perfectly, and how she knew when she was successful.
"Are you successful being fully booked for six weeks or are you just working and being booked?" - Jamie Ortiz.
Learn more about The Beauty Biz Show at http://www.loricrete.com/187
Learn why now is a good time to welcome in what you want, how to find your passion project, and why you need a business exit plan.
"Slow the f- down. It might be the only way you're ever going to get out of the stuck and confused phase." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/186
Eyebrow specialist Joey Healy shares how to find a salon space, how long he spends with each client, and how often to get a brow touch-up.
"Education, personal warmth, attention to detail, personalized plan -- that's just how I did brows and now they are real pillars of the philosophy as we continue to scale and grow." - Joey Healy.
Learn more about The Beauty Biz Show at http://www.loricrete.com/185
Owner of Dermascope Magazine Amanda Strunk Miller offers tips for managing overwhelm and balancing work with family.
"I never have a bad day at work." - Amanda Strunk Miller.
Learn more about The Beauty Biz Show at http://www.loricrete.com/184
In this episode, Lori shares four key outside-the-biz elements that you must get familiar with if you want a profitable practice. This applies to both beauty biz newbies and large beauty businesses.
"A profitable beauty business is kind of like treating acne: to get the skin clear, you most likely have to pay attention to both topical and internal factors." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/183
In this episode, I will be sharing some of the most effective power tools that you can use right now to stay ahead of the curve and achieve your professional goals. So, let's get started!
"You have to work extra hard to create a good experience, you'll get less exposure for a good experience, and a lot more exposure for a bad experience." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/182
Listen to this episode to learn why getting yourself in order leads to you feeling more positive, the best questions to ask a potential hire, and why Kristen doesn't like the word "journal".
"Many of us right now are still feeling moments of being stunned at what we went through." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/181
Listen to this episode to learn about profit-possibility in your beauty business and discover where the spa business money sucks hide out.
"There's never been a better time to look at the stuff you have invested in and see where you can implement some strategy to make it useable and simplify what you're doing so you can start collecting profits." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/180
Listen in to learn which factors determine success in the beauty business sector, why we need to pay attention to market trends, and how to combine simplicity with innovation in your business model.
"It is crucial to be flexible and adaptable right now." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/179
Vibes Candles Founder Lex Dascoli shares how she decided to become a candlemaker, what her job entails, and what her best and worst days look like as a beauty entrepreneur.
"In a time of darkness you find your light again, and my light was literally Vibes Candles." - Lex Dascoli.
Learn more about The Beauty Biz Show at http://www.loricrete.com/178
Today I share seven (maybe even eight) signs that you were meant to be a beauty entrepreneur.
"If you are not surrounded by other entrepreneurs, most of these people...are probably looking at you like you're speaking a foreign language." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/177
Listen to this episode as Crystal Booth defines what business growth means to her, how to reinvest in your team and business model, and how to get involved in franchising.
"Performing a service is one element of what you do, but also you have to remember that you are hosting a guest." - Crystal Booth.
Learn more about The Beauty Biz Show at http://www.loricrete.com/176
Listen in to hear what I do at the end of the year to set myself up for future success, how to mitigate professional anxiety, and ways to tweak your current retail strategy.
"These past few years there has been trauma. Nobody is addressing this in our industry." - Lori Crete.
Learn more about The Beauty Biz Show at http://loricrete.com/175
Listen in as I share my top ten takeaways from touching faces in 2022 and explain how we can start working smarter, not harder in 2023.
"It takes a big investment to create simplification in your life." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/174
As we approach the end of the year, I want to let you know that I will be taking a few months off from podcasting. In this episode, I explain why, take a look back at this past year, and then wrap it up!
"You have got to get out of the treatment room and find your tribe." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/173
Dermaplane expert Sonia Altamura shares how to create the right-sized workspace for your goals and why she keeps her sneakers on all day.
"Act as if everyone you meet has the potential to want the skills that you possess." - Sonia Altamura.
Learn more about The Beauty Biz Show at http://www.loricrete.com/172
Listen to this episode to learn about a day in Rebecca's life, continued education options for aestheticians, and client feedback that her company actually listened to.
"This is a resilient industry." - Rebecca Olpin.
Learn more about The Beauty Biz Show at http://www.loricrete.com/171
Listen in to learn the importance of finding community, how to harness your active energy, and what workouts and wealth creation have in common.
"If you're anything like me, you love a good comparison because it makes you look at things differently and sometimes it takes some pressure off." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/170
Listen to this episode to learn how shampoo affects the skin, how to protect your hair as it heals from stress, and how Dr. Iris Rubin got her beauty products into Ulta.
"We believe that haircare is skincare." - Dr. Iris Rubin.
Learn more about The Beauty Biz Show at http://www.loricrete.com/169
Listen in to learn what it's like to work as an acupuncturist, what's so great about cupping, and why Sakina di Pace swears by prickly pear oil.
"What is fantastic with acupuncture: it can also release emotion." - Sakina Di Pace.
Learn more about this episode of The Beauty Biz Show at loricrete.com/168
Spa manager Shannon Mariani shares her typical and ideal schedules, retail tricks for spas, and how the Four Seasons weathered the pandemic.
"I am a big proponent of coming back a second time." - Shannon Mariani.
Learn more about The Beauty Biz Show at http://www.loricrete.com/167
Listen in to this episode to learn insights to bump your bottom line and boost bookings.
"Don't believe anyone if they tell you email marketing is dead." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/166
Listen in to learn how to scale up your spa business, advice for aestheticians buying a property, and which one big remodel hiccup Marisa Head wants you to avoid as you grow your business.
"If you want to do big things, you have to deal with the crap that comes along with it." - Marisa Head.
Learn more about The Beauty Biz Show at http://www.loricrete.com/165
Listen in to learn how to recognize your driving force and ways to tap into that driving force.
"Not all bad things have to be forever bad." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/164
I am not sure if I have ever been more excited or nervous to record an episode of The Beauty Biz Show. I am thrilled to finally be able to share the product of my hard work and determination: SpaStar | The Get Ready Spa Wrap. This product was born out of our shared desire to feel productive, creative, and human right now during these turbulent times. In today's episode, I can finally share how I turned a common client complaint into a luxury brand. Listen in to learn the what and the why behind this business and the top reasons why you and your spa clients need the Get Ready Spa Wrap.
"Our beauty rituals need to be honored." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/163
Learn two words to pay attention to regarding social media, success tips for your spa menu, and key ways to hone your spending strategy.
"We are all dealing with the good and the bad energy of these f-words." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/162
Listen in to learn five practical tips to recession-proof your spa business, why it's important to keep your debt low, and what the Lipstick Effect is and how to implement it. "The beauty industry has always proven to be recession-proof." - Lori Crete. Learn more about The Beauty Biz Show at
Learn why Angela Jia Kim was so inspired by the resilience of her female coworkers during the pandemic, how to set boundaries with clients, and why manifesting comes so easily to her. "Your skin and soul have a lot in common." - Angela Jia Kim. Learn more about The Beauty Biz Show at
Listen in to this episode to learn my secret recipe for welcoming a new spa client, what three questions to ask before giving a facial, and how to keep a client for life. "It's all about information before it becomes a problem." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/159
Listen in to learn how my journey started, what the process of evolution looks like, and how to know when you are evolving.
"We have all evolved from who we used to be pre-2020." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/158
In this episode, I talk about ways you can recognize and label any negative feelings you may be experiencing. I also talk about ways to begin the healing process.
"It's an old problem with a new twist." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/157
Learn how to implement my Cupcake Strategy and find out why modern brand building is a benefit if you use time management and strategy.
"There is no such thing as real passive income." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/156
Learn five fixes for the not busy enough beauty pro, how to plan for the future you want, and what three questions I ask all of my clients when they walk in the door.
"You have to start making decisions from where you intend to be in the future." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/155
Listen in as Lori and Kendra talk about the value of showing up, Lori's saddest, luckiest day, and what created her magical shift.
"The biggest struggle was zero support." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/154
Learn five fixes for the busy beauty pro, how to raise prices on your beauty business, and when you should delegate.
"It takes time to get your time back." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/153
Lori shares four tips for massively increased profitability, the key to working smarter not harder in 2022, and finding joy in your practice.
"People are paying a lot for niche work right now." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/152
Lori shares her top takeaways from touching faces in 2021, what happened after her last facial of the year, and the best decision she made.
"Maybe 2021 has been the year of letting go of things that no longer serve us." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/151
Listen in to learn which three small shifts you can make for a massive change in your marketing, mindset, and bottom line.
"Start to think about how you can create beauty and success by communicating with passion." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/150
Listen in to this clip of The Six-Figure Beauty Biz Success Audit to find out how to increase profitability, save time, and make more money in your beauty business during this period of Beauty with a Vengeance!
"I've never seen anything like this in my 20 years as an aesthetician." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/149
Alexis Murphy shares what we should be paying attention to right now as estheticians, how to use power placements to your advantage, and why it truly pays to invest in yourself.
"Like we go get our hair or our nails done, it was the same kind of boost of confidence, but I felt like this was going to last a lot longer than a six-week hair color." - Alexis Murphy.
Learn more about this episode of The Beauty Biz Show at loricrete.com/148
Listen in as Lori discusses the benefits of being a small business owner, current trends that are working well for beauty professionals, and the exciting reason why Lori is going to be taking a break from the podcast.
"Service is our passion. Results are our priority." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/147
Lori Crete shares why it's so important to make your spa rooms inviting, how to tap into your aesthetician superpowers, and the perks of being a beauty professional.
"I choose to do what lights me up." - Lori Crete.
Learn more about The Beauty Biz Show at loricrete.com/146
Lori Crete discusses the Period of Beauty Vengeance, how to pick your profitable passion, and how to get repeat clients in the beauty industry.
"People are craving things that make them look and feel good; they're craving positivity, they're craving pampering, they're trying to get rid of mask-ne." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/145
Louise Claire Johnson shares how to write a book, why Elizabeth Arden is such an inspiration, and what she learned about herself while writing her first book.
"I had to ask myself: is this really the life I want or am I just following in someone else's idea of success?" - Louise Claire Johnson.
Learn more about this episode of The Beauty Biz Show at loricrete.com/144
Makhosi The Royal Shaman shares how to confidently move forward even in uncertain times, how to figure out what people need right now and create space for them, and why beauty is critical for our well-being.
"The things you're doing are only as good as the version of you that's doing them." - Makhosi The Royal Shaman.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/143
Ashleigh Cortes shares the challenges of being a spa owner of color, how women are chosen for the Stay Beautiful Foundation, and how to use Tik-Tok for your business.
"Doctors come in and they prescribe for the disease, but what about the soul of the woman?" - Ashleigh Cortes.
Learn more about this episode of The Beauty Biz Show at loricrete.com/142
Learn how to handle the unexpected, how to communicate with your clients, and how to make the best use of your client list.
"Integrity-based leadership is needed right now and this trickles right down into your treatment room where your clients need you." - Lori Crete.
Learn more about this episode of The Beauty Biz Show at loricrete.com/141
Victoria Tabak shares how menopause affects the skin, the benefits of collagen, and what's so exciting about Hippophae berries.
"Western medicine is phenomenal and it's amazing that we have it, but I don't think it should be a first resort." - Victoria Tabak.
Learn more about this episode of The Beauty Biz Show at loricrete.com/140
Lori Crete explains the esthetician economy, how to invest mindfully, and why intentional inventory is so important for estheticians.
"Lifetime clients are happy clients." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/139
On today's show, Lonie McHugh talks about why 2020 was her best year yet, what helped her business thrive during the pandemic, and which health and safety protocols were added to the business.
"It's been the client connection that has really been the change for my business." - Lonie McHugh.
Learn more about this episode of The Beauty Biz Show at loricrete.com/138
My guest, Zoya Varela founder of Socially Brand, is about to revolutionize the way you deal with your social media! She is truly a hidden gem.
"Sometimes people worry more about likes and less about sales." - Zoya Varela.
Learn more about this episode of The Beauty Biz Show at loricrete.com/137
Career changers about moments that cause us to stop, assess, and redirect. I'll share three lessons that have helped me grow in hard times.
"I decided to move forward focusing on the gift of time that I was been given into deep dive into building." - Lori Crete.
Learn more about about this episode of The Beauty Biz Show of loricrete.com/136
Michael Pugliese is the third generation CEO of Circadia, and he is a well-informed and engaging writer and educator in the skincare industry.
"I think that our industry is going to bounce back fast." - Michael Pugliese.
Learn more about this episode at loricrete.com/135
Holistic esthetician Hayley Wood was successful at fixing her own lifelong skin issues, so she started teaching others how to do the same. She tells us about building her holistic esthetician business on this show.
"A lot of people have told me that I'm holistic, but I just show up as me." - Hayley Wood.
Learn more about this episode at loricrete.com/134
We all know 2020 was a challenging year, but we still learned a lot about our businesses. A 2020 wrap up reflection will help you with 2021.
"Start paying attention to how your year ends because it will tell you where you are headed." - Lori Crete.
Learn more about this episode at loricrete.com/133
I know 2020 has been a crazy year to everyone, but in this year, I’ve also seen so many beauty practitioners power up and tap into the deepest part of their creativity and strength to fight for their businesses. This inspired me to do today’s podcast where I share the behind the scenes of The Beauty Biz Club.
"People are looking for a place that they can trust right now." - Lori Crete.
Learn more about this episode at loricrete.com/132
Hawley Lopes, owner of SUGARED, talks about how she succeeded at leaving her secure job to create a business following her sugaring passion.
"Just listen to your clients, listen to your community, what they are talking about what is important is where you can find a niche."- Hawley Lopes
Terri created GUIDE BEAUTY which designs tools that guide your hand to better and easier apply makeup. Terri shares her story on how she pivoted her career after a medical diagnosis and used her experience to create GUIDE BEAUTY and more.
"At the end of the day you still have only 2 options, you stop and sit in your sadness or you take charge and move forward." - Terri Bryant.
Learn more about this episode at loricrete.com/130
I have been teaching for about 10 years this term, beauty biz default settings, and today, I am going to share everything I know about it.
"Your passion and your love for creating beauty and success is more powerful than your problems." - Lori Crete.
Learn more about this episode at loricrete.com/129
Chanel Jenae talks about how she became an owner of ARCONA Skincare product line, her favorite beauty ingredients, tips to success and more.
"Having the destination in mind is really important, but enjoy the journey along the way." - Chanel Jenae.
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Sheryl Lowe, founder of Sheryl Lowe Jewelry, talks about how she made her move from makeup artistry and built a career designing jewelry.
“Start small and build strong foundations before you move onto the next one.” – Sheryl Lowe.
Learn more about this episode of The Beauty Biz Show at loricrete.com/127
Elisha Reynoso shares how she made more money in April 2020 with her business closed than she made in April 2019 with her business open.
"If you want to grow something, you have to invest time and energy into it." - Elisha Reynoso.
Learn more about this episode of The Beauty Biz Show at loricrete.com/126
This show is is about how to deal with our current conditions as beauty biz practitioners. It is meant to be inspirational and motivational.
"Don't underestimate the healing that you are bringing to the world with your hands and your hearts." - Lori Crete
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Janeida Griffin shares her tips on how to market yourself, the first steps on how to build your business and client base, and more.
"Mind the business that pays you." - Janeida Griffin.
Learn more about this episode at loricrete.com/124
Kendra Villarreal has been a licensed esthetician for 15 years, and she had her best month of business EVER when she went back to work after the lockdown.
"I've been doing this for almost 15 years, I don't know anything else, I don't have any other skills to fall back on, so I either have to go 100% or I'm just gonna fail." - Kendra Villarreal.
Learn more about this episode at loricrete.com/123
I talk about how to implement the knowledge you learned during the lockdown into your rebuilding process and how to recover from this 3-month hangover.
"Now more than ever we have to tap into our inner wisdom and trust ourselves." - Lori Crete
Learn more about this episode at loricrete.com/122
David Suzuki is a licensed medical aesthetician since 1989 and the president of Bio-Therapeutic Inc. His company produces medical and aesthetic devices.
"If you know who you are buying from and you know what they are about, it just makes it seem more interesting, and a little bit more personal." - David Suzuki.
Learn more about this episode at loricrete.com/121
Dr. Eris, the founder of FACE it, has a PsyD in marriage and family therapy. She talks about how we can prepare ourselves as we reopen our businesses.
"You are not your thoughts, especially if you are anxious." - Dr. Eris.
Learn more about this episode at loricrete.com/120
Corry Jennison has her own spa in Dover, New Hampshire. Today she talks all about creating her business in a small town and how to get through unfortunate surprises and uncertain times. The COVID-19 pandemic has changed her business, and she shares with us what she's done to overcome those challenges.
"If you are a leader and you own a SPA, your team will remember how you showed up." - Corry Jennison
Today, Suzanne Somers shares some amazing stories and valuable information about holistically staying young during and after menopause.
"You can put everything back together again. Like Humpty Dumpty, you can get balance back." - Suzanne Somers.
Learn more about this episode at loricrete.com/118
I talk about how to keep up your business and reach out to clients because, even under those difficult times, clients still want to hear from us.
"The comeback is always stronger than the setback." - Lori Crete.
Learn more about this episode loricrete.com/117
Jerry Nettuno has been on the show before, but I wanted to bring him back to talk about what he is doing to support his clients during this time.
"We're not going to stick our head in the sand and feel sorry for ourselves, we're going to use this time to be great." - Jerry Nettuno.
Learn more about this episode at loricrete.com/116
Get ready for a fabulous show with, Harry Slatkin, who has been called the "king" of home fragrance by the New York Times and The Wall Street Journal.
"Failure to me is the best thing that you can do in business because you learn from your mistakes." - Harry Slatkin.
Learn more about this episode at loricrete.com/115
Celebrity facialist and author Joanna Vargas talks about how she became a successful beauty entrepreneur. She shares her tips for success and much more!
"Sleep is very important to me, actually. But I'm highly scheduled." - Joanna Vargas.
Learn more about this episode at loricrete.com/114
It is frustrating when clients buy product online and not from you. Today, I share 5 tips to keep your clients from buying from you and supporting your biz.
"Put your time and energy and effort towards the people who honor and respect your talent, your expertise, and your knowledge and your business." - Lori Crete.
Learn more about this episode at loricrete.com/113
Today, CPA Michelle Cook talks about what you can write off on your taxes, how and why to save for retirement, the best way to do your taxes, and more.
"Find someone who is going to make you feel confident about your business." - Michelle Cook.
Learn more about this episode at loricrete.com/112
Lori Bush was the president and CEO of Rodan + Fields for 8 years. Today, she talks about how Rodan + Fields grew so quickly, her business secrets + more.
"Collaboration and transparency became attributes that we rewarded and valued." - Lori Bush.
Learn more about this episode at loricrete.com/111
I'll give you some tips about how to become the type of practitioner that invests wisely so that you can make 2020 your best year yet.
"Stop saying 'I don't have' and start saying 'I will create'." - Lori Crete.
Learn more at loricrete.com/110
Today, I talk about what I learned in 2019 about building a business, dealing with clients' energy, manifesting, taking care of myself and much more.
"Bravely believing in yourself comes with great rewards." - Lori Crete.
Learn more about this episode at loricrete.com/109
I talk about what to do when you can't help someone in the way that you think you can, what to do to keep the relationship with your client great, and more.
"I don't want my ego to ever ever ever get in the way of my success." - Lori Crete.
Learn more about this episode at loricrete.com/108
Angela talks about how she started Savor Beauty, how she became the confident woman that she is today, and she shares beauty biz success secrets and much more.
There's a difference between becoming booked solid and booked perfectly. How can you create the perfect schedule for yourself? Tune in to learn how.
"Start surrounding yourself with people who give you permission to be successful." - Lori Crete.
Learn more at loricrete.com/106
Jess and I talk about the shifts that are happening in our industry, holistic beauty, mothering and being a professional simultaneously, and much more.
"Social media is a powerful tool for your business but I think it is a double-edged sword." - Jess Arnaudin
Learn more about loricrete.com/105
I'm excited to have Jay Nixon, my significant other, here with me on today's show to talk about his new book The Purpose of Pain.
"I don't want you to get stuck in the personal development vortex of trying to figure out, 'what do I do next?'." - Jay Nixon.
Learn more about this episode at loricrete.com/104
The end of the summer hangover can be hard, so if you're having trouble getting back to the biz success patterns and rituals then this show is for you!
"Fixing and curing your end of the summer hangover requires a commitment to show up no matter what." - Lori Crete.
Learn more about this episode at loricrete.com/103
Daisy Jing is a powerhouse! She was awarded Forbes 30 Under 30, an Inc 500 Entrepreneur and LA's Fastest Growing Female-Owned Company. Enjoy the show with her today!
"It was really a problem I had that I wanted to solve. I never intended to create a whole line of products." - Daisy Jing.
Learn more about this episode at loricrete.com/102
I'm so excited to do this episode because I'm sharing some great updates! I have some super fun news to share about my beauty biz life.
"I'm hosting a 7-day beauty giveaway celebrating my birthday (it's a big one for me this year, guys). So I'm literally collaborating with my favorite beauty brands to give away thousands of dollars in beauty goodies." - Lori Crete.
Learn more about this episode at loricrete.com/101
Suzi Weiss-Fischmann was one of the founders of OPI nail polish. She has an amazing eye for color and wrote the book, I'm Not Really a Waitress.
"Time is money when you're providing a service so it is very important for the product to work very efficiently." - Suzi Weiss-Fischmann.
Learn more about this episode at loricrete.com/100
Shannon Cox is my "comeback kid". Her story will inspire you when you hear about how she went from $60,000 in credit card debt to being debt free.
"People make mistakes, but fixing them make you stronger." - Shannon Cox.
Learn more about this episode at loricrete.com/99
I talk about how to be credit card debt free on today's show. I focus on how to create a plan to get out of and stay out of credit card debt.
"Slamming your credit card with tangible items isn't the best way to grow your business." - Lori Crete.
Learn more at loricrete.com/98
You're either going to think that we're crazy, or you're going to love this episode because it all about energy, energy healing, crystals + more.
"I think the number one thing is that you have to listen to what kind of voice you are listening to in your head. Once you realize if it is a nice or if it is a mean voice, then you can sort of get yourself in check." - Lillian Savoie.
Learn more about this episode at loricrete.com/97
Becoming an esthetician is NOT CHEAP. What you should make as a licensed practitioner who gives their all to make others look and feel beautiful? Listen in!
"If your bills are being paid, and you feel fulfilled by what you get to do (which is really impact the lives of others by creating beauty) then you are doing something right and you should feel proud, confident, and significant." - Lori Crete.
Learn more about this episode at loricrete.com/96
Dr. Setterfield gives us some great advice on what dermal needling is, how to successfully dermal needle clients' skin and how it can change people's skin.
"There are some things that money can't buy. You treat a young teenager with acne scars and you see that little twinkle in their eye afterward, and that is so rewarding." - Dr. Lance Setterfield.
Learn more about this episode at loricrete.com/95
Someone recently stole an expensive shopping bag of clothes from me. Today I talk about some trade show tips for people who might be carrying around big bags of valuable goods and how to protect your assets!
"Sometimes it is the things that we dread learning the most that are so very important to our success and protecting all the things that we've worked so hard to bring into our practice." - Lori Crete.
Learn more about this episode at loricrete.com/94
James Sun is an entrepreneur, managing partner, and angel investor of several companies. He is currently the chairman and CEO of Beautytap, which aims to be the largest online beauty community focused initially around Asian/international beauty products.
"I think that a lot of people try to perfect the formula or perfect the website or perfect the car before they get enough feedback. And they're making decisions out of a boardroom rather than listening to their users, customers, and community." - James Sun.
Learn more about this episode at loricrete.com/93
James Sun is an entrepreneur, managing partner, and angel investor of several companies. He is currently the chairman and CEO of Beautytap, which aims to be the largest online beauty community focused initially around Asian/international beauty products. "I think that a lot of people try to perfect the formula or perfect the website or perfect the car before they get enough feedback. And they're making decisions out of a boardroom rather than listening to their users, customers, and community." - James Sun. Learn more about this episode at loricrete.com/93
Shelley Hancock and I talk about the best esthetician tools, how things are changing in the esthetician world, her best advice and more.
"My main message is don't be afraid. Try, fail, get back up, and go back out there again. That's good for a life in general, but really in this industry that's what you need to do." - Shelley Hancock.
Learn more about this episode at loricrete.com/92
I'll tell you the town you absolutely should NOT live in, the corner that you should definitely AVOID, and the worst boulevard you could EVER move to.
"If there is a place where you could "up" your standards because you know you're not really showing up 100%, there you go - up your standards! Stop living in the town of why bother if you really desire to become more successful." - Lori Crete
Learn more about this episode at loricrete.com/91
Sarah Eggenberger talks about her beauty-biz journey thus far, how she calms her nerves before going on TV, and more pearls of wisdom + inspiration.
"You just have to give yourself the chance to be great, and allow yourself that moment. So, decide to rise and just breathe into whatever circumstance you're in, and you will find the peace. Because you have it in you. You have prepared for this. It is your moment, and just let if flow. Just let that moment be how it is exactly intended to be." - Sarah Eggenberger.
Learn more at loricrete.com/90
My guest on today's show is Dr. Sonia Batra. She is a Harvard University educated dermatologist and co-host of the CBS daytime talk show, The Doctors.
"Whatever you’re doing at any given moment, be present in it.” - Dr. Sonia Batra.
Learn more about this episode at loricrete.com/89
I had a lot of scary transitions come up in the past year, but I’m going to share with you how I went from scared to settled in my life & business.
When you want to create change you have to step into a space of sacrificing a few things. And sacrificing doesn’t always have to be a bad word. For me, it is just a temporary place where you need to be to create something beautiful in your life.” - Lori Crete.
Learn more about this episode at loricrete.com/88
"If you are going to do something, passion sells.” - Lori Crete.
Learn more about this episode at loricrete.com/87
"Who you surround yourself with is priceless." - Lori Crete.
Learn more about this episode at loricrete.com/86
"Don’t you think that it is time that we start to recognize our power, honor our gifts, and own our role as professionals, and tell the truth to our clients about what they need to do to achieve the results that they want?” - Lori Crete.
Learn more this episode at loricrete.com/85
"I’ll give you my whole blue print of how I created my business, because I’m not scared to lose my business. There is so much to go around and I feel like everyone is unique in their way of presenting something." - Ghada Abuhakmeh.
Learn more about this episode at loricrete.com/84
"It is not about becoming anything different. It is unpeeling the layers to uncover who you are before someone told you that you needed to become less of this or more of that.” - Petra Kolber
Learn more about this episode at loricrete.com/83
"Everybody knows about exfoliation and how important exfoliation is, but what a lot of exfoliators do, like scrubs, they move the gunk around your face but they don’t do a good job of getting rid of it.” - Dara Levy.
Learn more about The Beauty Biz Show at http://www.loricrete.com/82
These things are happening to teach you something, and you’ll figure out what it is.” - Lori Creteuote from the Show." - Lori Crete
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/81
"My goal is to make the people who are using our product successful." - Julie Nostrand.
Learn more about The Beauty Biz Show at http://www.loricrete.com/80
"A trademark search is a very good tool to find stuff that is an obvious problem." - Richard Morris.
Learn more about The Beauty Biz Show at http://www.loricrete.com/79
"Along this journey, when I decide to make a big change and stir everything up in my life and start over, I know that I do become a better speaker, a better educator, a better esthetician, a better mentor, all from the experiences that I gain along the journey." - Lori Crete
Learn more about The Beauty Biz Show at www.loricrete.com/78
"It reminded me that mindset- a positive mindset - is a must.” - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/77
“Just because you might be having some hard times, don’t take it as a sign that you’re not meant to do this. If you really truly believe in your heart that you are meant to do this, then you just got to put your head down and just do it.” - Carly Sanchez.
Learn more about The Beauty Biz Show at http://www.loricrete.com/76
“We all deserve to serve those who respect us, and we only have to serve those who respect us.” - Lori Crete.
Learn more about The Beauty Biz Show at www.loricrete.com/75
“I tell the estheticians and professionals that I work with to beware of all the trends, but don’t jump all over every trend. You can’t do that. There has to be some validity to what’s coming out next.” - Michael Pugliese.
Learn more about The Beauty Biz Show at www.loricrete.com/74
"Negative thoughts simply hold you back.” - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/73
“I think it is about looking at your space as a place to bring people together, and not just around services and treatment.” - Annet King.
Learn more about The Beauty Biz Show at http://www.loricrete.com/72
“You have to be prepared to save somebody’s life because you might not have help as quickly as you think.” - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/71
“Sometimes poor circumstance can lead you to the other end of that rainbow where you get that pot of gold.” - Bronwyn Ison.
Learn more about The Beauty Biz Show at http://www.loricrete.com/70
"You will often find that your fortune can be found simply by creating follow-up rituals." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/69
“People don’t think of skincare as healthcare, but when you’re truly taking care of your skin then you are protecting every organ in your body from damage from the environment.” - Dr. Murad.
Learn more about The Beauty Biz Show at http://www.loricrete.com/68
“I want you to think about what you want more of in your life. Think about what’s holding you back and find a word that makes you feel excited and strong and able to accomplish your goals. Just a word to tap into when you need that power boost.” - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/67
“I want you to think about what you want more of in your life. Think about what’s holding you back and find a word that makes you feel excited and strong and able to accomplish your goals. Just a word to tap into when you need that power boost.” - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/67
“When you tap into a place of passion, it is such a different energy than feeling desperate and longing for clients.” - Lori Crete.
Learn more about The Beauty Biz Show at www.loricrete.com/66
“When you tap into a place of passion, it is such a different energy than feeling desperate and longing for clients.” - Lori Crete.
Learn more about The Beauty Biz Show at http://www.loricrete.com/66
“What I notice is when I follow my passion, these obstacles show up that I need to experience in order for my self-growth to occur.” - Shari Braund.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/65
"What I notice is when I follow my passion, these obstacles show up that I need to experience in order for my self-growth to occur." - Shari Braund.
Learn more about The Beauty Biz Show at http://www.loricrete.com
"You need to know what the heartbeat is from your soul (what that experience is), and that needs to constantly be discussed with your team and brought into all of your decisions to create that continuity and that shared vision." - Robin McGee
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/64
“Making a big decision or a big investment should come from three places… your heart, your gut, and your intuition.” - Lori Crete.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/63
"Making a big decision or a big investment should come from three places… your heart, your gut, and your intuition." - Lori Crete
Learn more about The Beauty Biz Show at http://www.loricrete.com
“The other thing that I found was a challenge when I started digging into these laws and bills that are being proposed and also having the Board of Barbering and Cosmetology Acts, is there really is no esthetician involved in the conversation.” - Wendy Jacobs.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/62
“I went to Vegas and came back a different person. I was just more confident and my energy was different and people even noticed it in me too. I really believed in what I was offering after that point, and I pinpoint it to… I learned how to sell.” - Emily Sindlinger.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/61
"You have to show up with success systems and you have to know when to shift these systems and when to tweak them." – Lori Crete. Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/60
“Every time you hit an obstacle, you have to view it as an opportunity and another chance to veer another direction.” - Gail Sagel. Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/59
"Every time you hit an obstacle, you have to view it as an opportunity and another chance to veer another direction". -Gail Sagel
Learn more about The Beauty Biz Show at https://loricrete.com/gail-sagel/
“When you are facing that struggle, that is when you really need to keep showing up because that is when you are on the precipice of the breakthrough. ” - Jay Nixon.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/58
"When you are facing that struggle, that is when you really need to keep showing up because that is when you are on the precipice of the breakthrough." - Jay Nixon
Learn more about The Beauty Biz Show at https://loricrete.com/jay-nixon/
“The next time that you’re feeling like you’re not enough or you don’t have the right background to achieve success, stop for a minute to tap into your unique upbringing superpower.” - Lori Crete. Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/57
"The next time that you’re feeling like you’re not enough or you don’t have the right background to achieve success, stop for a minute to tap into your unique upbringing superpower." - Lori Crete
Learn more about The Beauty Biz Show at https://loricrete.com/born-into/
“I think that one of the biggest mistakes that people make is that they over-promise and under-deliver, and if you want to work in the world of VIPs you better over-promise and over-deliver. ” - Meagan Holub.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/56
"At least in this culture and in this country, your clients won't tell you if they don’t like your space. They just won’t come back or won’t refer you to their friends or family." - Cheryl Janis. Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/55
“If it is something that you really really want to do, then you owe it to yourself to try.” - Courtney Dunlop.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/54
"If it is something that you really really want to do, then you owe it to yourself to try." - Courtney Dunlop
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/54
"When my son was three months old he started having severe eczema, so that brought me into the eczema/skin disease world. When I opened up my own pharmacy and my own compounding pharmacy, I started to look into creating a cream that doesn’t have steroids and is natural that he can use everyday." – Dr. Chau Phan.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/53
"You’re going to succeed when you are in alignment with your own values, and then you are going to attract your ideal clients because of that." – Kelly Carlson
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/52
"This program changed my life because it completely changed my business." - Carla Perez
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/51
"I want you to think about what really sets your beauty biz soul on fire." - Lori Crete
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/50
"It is about working smarter, not harder." - Lori Crete
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/49
"A lot of guys want to take care of themselves, they just don’t want to admit it." - Andy Hnilo
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/48
"People are loyal to me, they’re loyal to what I recommend to them." - Jenn Buker
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/47
"Being chakralicious means being full of your own color energy." - Linda Bertaut
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/46
“Most clients want an assistant for the long term, someone who… knows where the bodies are buried.” - Anastacia Brice.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/anastacia-brice
"The secret to having it all is believing you already do." - Holly Amson
Learn more about The Beauty Biz Show at www.theestheticianmentor.com/hollyamson
"If you don’t educate yourself you’re not going to grow." - Katie Marshall
Learn more about The Beauty Biz Show at www.theestheticianmentor.com/43
"Now there’s a million ways to get your voice heard if you want to be a beauty writer." - Tia Williams
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/42
"A person who never took a chance never had a chance." - Reagan Weber
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/41
"When you're healthy, you have more motivation and opportunity to help others." - Kaylyn Easton.
Learn more about The Beauty Biz Show at http://theestheticianmentor.com/40
"Now I do something I never ever thought I would do, and it’s lucrative, and my clients love me." - Shannon O'Brien
Learn more about The Beauty Biz Show at www.theestheticianmentor.com/39
"When you think about what makes us look and feel beautiful, thefirst thing that we look at when we’re communicating with eachother is our faces and of course the eyes are the most importantfeature." - Jo Mousselli
Learn more about The Beauty Biz Showat http://www.theestheticianmentor.com/38
"Our machine is in harmony with our body’s biological processes." - Tony Picciano
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/37
"My mentors always told me the patient you want to operate on is someone who’s already beautiful." - Dr. Marc Mani
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/36
"If you really are inquisitive, you’ll figure out the answers." - John Maly
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/35
"The mission here is bringing awareness to the world of what else is possible and with the primary goal of getting them away from toxic strategies." - Dr. Ben Johnson
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/34
"Education is really the driving force behind sales. You can have a great product but if you’re not really highlighting the key differentiating factors of your product then you’re just floating around the masses of all these other products." - Daniel Clary
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/33
"The client is becoming increasingly more curious about what’s going on their skin, what’s going on their body, what are these procedures." - Katie Anderson
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/32
"I tell people all the time that I pop pimples for a living, and who knew that I could make a career out of it?" - Teri Eastin
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/31
"When you can offer a solution to somebody’s problem, the ‘how much does it cost’ concern seems to go away." - Lori Crete
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/30
"I did like the entrepreneurial spirit of being able to make decisions for yourself and really kind of be in control of your destiny." - Tera Valdez-Peterson
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/29
"If we can educate our staff, then they can educate the consumer, and then the consumer can really start to own their own wellness." - Ann Brown
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/28
"I had taught myself everything about my job, because if I knew everything, I would get more work." - Camille Della-Santina
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/27
"If you put yourself out there it happens. Every single day, I envisioned myself being there, and here I am." - Eric Jimenez
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/26
"I’ve worked really hard in my business, and I didn’t give up." - Elizabeth Jennings
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/25
"If you’re a massage therapist or an esthetician, and you’re licensed to do what you love to do, do it your way. If you do it your way, you’re going to love it even more." - Michael Tompkins
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/24
"Education is power both in the hands of us as estheticians and our clients." - Crickett Enos
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/23
"Once you have clarity surrounding who you best serve in your beauty biz, you’re going to find ways to attract more clients who need you." - Lori Crete
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/22
"I love client care and the friendship and the camaraderie with the clients. It’s amazing." - Mirela Holbert
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/21
"They’re buying the products somewhere, they might as well buy them from you." - Renée Rouleau
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/20
"I don’t know why, as women and sole practitioners, we think we have to do it all ourselves, and it’s impossible." - Laura Cooksey
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/19
"When you truly connect with a person, you can feel stuff that doesn’t need to be said." - Leah Klasovsky
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/18
"There are two appointments scheduled every second, around the clock." - Jerry Nettuno
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/17
“If you’re thinking, ’Should I go into skincare?’ the answer is yes.” - Dave Waggoner
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/16
"I just love when a client when a client looks at their reflection, and smiles. That is the most gratifying feeling I could ever have." - Diana Roth
Learn more about The Beauty Biz Show at: http://www.theestheticianmentor.com/15
"I learned how to turn off the negative noise and to start to surround myself with positivity." - Lori Crete
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/14
"As an entertainer, my instinct is to take care, to entertain a person who sits in my makeup chair, and make them feel comfortable." - Eva Devirgilis
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/13
"You gotta follow the call to adventure, you gotta cross the threshold, you gotta find a mentor, you gotta slay the dragon." - Eric Saperston
Learn more about The Beauty Biz Show at www.theestheticianmentor.com/12
"Life is stressful, and that’s why spas do so well. We help you with that." - Ella Stimpson
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/11
"You can really change the world for the better with just a facial." - Mary Schook
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/10
"We love you enough to accept you how you are, but we also love you enough to make you that much better." - Michelle Harris
Learn more about The Beauty Biz Show at www.theestheticianmentor.com/09
"It may look like just two hands, but there’s a lot of power in those hands, especially when the intention is correct." - Becky Kuehn
Learn more about The Beauty Biz Show at www.theestheticianmentor.com/08
“It’s ok to be me. I don’t have to pretend to be some super person and people pleaser. It’s ok to relax and be who I am.” - Jeffrie Chambers
Learn more about The Beauty Biz Show at www.theestheticianmentor.com
“By 2020, the skin care industry will grow by 14%, the hair industry by 17%.” - Lauren Snow
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/06
“Know what you want to be, and make every decision that will support that goal.” - Noel Asmar
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/05
"You've got to get rid of the people dragging you down & being negative in your life." - Gina Rivera.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/04
“We’re in the skin care business, and we need to take that responsibility seriously, and that involves a holistic view.” - Dr. Ben Johnson
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/03
"Leverage was getting in at quality events where there's quality buyers who are willing to pay money." - Jellaine Ross.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/02
"I want to help you design a business that lights your Beauty Biz Soul on fire." - Lori Crete
https://loricrete.com/welcome-to-the-beauty-biz-show/
"I want to help you design a business that lights your heart on fire." - Lori Crete.
Learn more about The Beauty Biz Show at http://www.theestheticianmentor.com/01