The KIPS Podcast: Recent Episodes
KIPS
The Kinesiology Institute for Performance Specialists (KIPS) develops online and live education for personal trainers, strength coaches, wellness professionals and group exercise instructors. Through innovative instructional design techniques, and state of the art technology, KIPS is a pioneer in the e-learning community.
YouTube is a journey that can provide options for health, wellness, and fitness professionals across the globe. It’s a journey that takes an investment in time and one that may not pay off as quickly as some hope, but it is one that KIPS President, Tyler Valencia, PhD(c), believes all professionals should start. In this episode of the KIPS Podcast, Tyler shares his top five tips for fitness professionals starting on YouTube. These are tips that Tyler has personally experienced, and he gives you the steps to implement them into your content creation.
One of the things that constantly stops people from starting on YouTube is they think no one will watch their videos and that some have already taken their ideas. Don’t forget though, YouTube is a GLOBAL market and the second largest search engine in the world! There is more than enough viewership and often times viewers who find your channel are the ones who understand the power of YouTube. YouTube wants people on its platform and wants to find viewers who like your content. It does all the work small business owners have been doing with SEO on their websites and finds similar viewers from around the globe.
Listen to this episode and let us know what’s hanging you up with your YouTube channel.
The Benefits of YouTube for Fitness Pros - https://kipsonline.org/the-benefits-of-youtube-for-fitness-pros/
Follow Tyler on Instagram - https://www.instagram.com/_tylervalencia_/
Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
Learn more about Naboso Technology - https://bit.ly/3hqZoCc Buy Dumbbells on Amazon - https://amzn.to/3MH8lI0
One of the most challenging situations as a health, wellness, or fitness professional is conversing with a client experiencing grief or loss. You feel emotionally unaware of what to say but deeply care about your client’s health and wellness. Over the years, different types of yoga practice have risen, bringing uniqueness to mental and physical health. In this episode of the KIPS Podcast, returning guest Jenn Tarrant shares about her new yoga course (through YogaFit) that discusses loss and grief with yoga practice. Jenn, a trained yoga therapist, shares some of her favorite areas of the course that were uncovered through her research and gives insight to the listeners on how this type of practice can benefit your clients.
One of the biggest takeaways from this episode is when Jenn dives into how different variations of yoga can be utilized depending on how your client feels at that particular moment. With every type of health and fitness instruction, molding a session for your client is one of the fundamental approaches that shows your professionalism and ability to apply the education. Jenn shares how she has started clients in fully laying down positions to calm the body and mind and taken clients through more vigorous yoga styles to release body tension.
Follow Jenn on Instagram - https://www.instagram.com/jenntarrantyoga/
Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
Learn more about Naboso Technology - https://bit.ly/3hqZoCc Buy Dumbbells on Amazon - https://amzn.to/3MH8lI0
Subscribe to the KIPS YouTube Channel - https://www.youtube.com/@kipsonline/
As a health, wellness, or fitness professional, marketing your services via social media is necessary. Throughout the years, social media platforms like Facebook, Instagram, and YouTube have moved towards short-form videos called Reels or Shorts (YouTube). These short-form videos can be very powerful in engaging your audience, and if you're creating content that people enjoy, each platform will organically show your content to more accounts. Ultimately, when your content is shown to a bigger audience, you have a greater chance of acquiring new clients for your business.
In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D.(c), shares about Instagram templates which can now be easily found in the Reels tab. Tyler starts by talking about the social media mindset and then goes over a step-by-step process that you can utilize to create a quick and engaging Reel through Instagram. After, Tyler shares what you should be doing with these Reels to engage more platforms and discusses a few ways to plan for Reels.
If you’re already creating Reels, what has been your most significant tool for creating them?
Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-Lg
Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
Learn more about Naboso Technology - https://bit.ly/3hqZoCc Buy Dumbbells on Amazon - https://amzn.to/3MH8lI0
If you’re unsure of where to start with creating Reels for Instagram or Facebook, Instagram just made it easier to create content that trends. Like every other social media platform, Instagram and Facebook want people to spend more time on their platforms. Under the Reels tab, when creating content, you’ll find “template” options that showcase trending templates, original audio, and options recommended for you. As a health, wellness, or fitness professional, these templates can help you grow your accounts and save time. The best part is that your content will now be listed with all the other content using the same templates. Just film a few videos of you performing your routine and input them into the premade sections.
This roundup episode of the KIPS Podcast features clips from the podcast episodes featuring Kelly Favret and the discussion topic surrounding what fitness professionals should do after they become certified.
All of the links for the episodes discussed can be found below. Kelly Favret - https://kipsonline.org/the-online-group-fitness-instructor/ What to do after you become certified? - https://kipsonline.org/become-certified/
Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-Lg
Want us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.
Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
Learn more about Naboso Technology - https://bit.ly/3hqZoCc Buy Dumbbells on Amazon - https://amzn.to/3MH8lI0
Online has become a viable option for health & fitness professionals looking to generate extra income and grow their audience. With online workouts, personal trainers or group exercise instructors can teach to a global audience that appreciates exercising from home. In this episode of the KIPS Podcast, guest Kelly Favret shares her experiences from teaching cycling at a studio to now operating her own YouTube channel with Time 2 Train Fitness. Kelly shares her experiences from creating an in-home dedicated filming space and what she’s grown with mentally over her time teaching online.
One of the biggest myths about online training is that all you need to do is press record. Kelly shares the mindset associated with working online and how she adjusted from teaching at a local gym to now teaching at a camera. This episode features insights from both Kelly and host Tyler Valencia as they both dive into filming workouts for YouTube and how it has impacted their fitness careers.
Follow Kelly on Instagram - https://www.instagram.com/kellyfavretcycling/ Subscribe to Kelly’s Cycling Channel - https://www.youtube.com/@KellyFavret
Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
Learn more about Naboso Technology - https://bit.ly/3hqZoCc Buy Dumbbells on Amazon - https://amzn.to/3MH8lI0
Subscribe to the KIPS YouTube Channel - https://www.youtube.com/@kipsonline/
You just got certified within the health & fitness industry as a personal trainer or group exercise instructor, but what do you do now? How do you get hired? Where should you start? These are all questions that entry-level professionals have because this is not addressed in certification education. In this episode of the KIPS Podcast, host Tyler Valencia talks about three different areas for entry-level professionals: getting another certification, experience, and the power of online. These three areas can help your decision to enter this competitive industry.
The last topic in this podcast is the power of online training. Tyler shares why this area should not be discounted and why entry-level professionals can gain experience teaching online. Starting online can help you build a client list, nurture your communication skills, and help you turn your passion into a career. Performing online workouts comes without barriers such as proximity to your training location, pricing because you set your own prices, and, most importantly, helping you get started without the overly competitive nature of working in a facility.
If you’re a seasoned veteran within the industry, what tips can you share from your experiences so far?
Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
Learn more about Naboso Technology - https://bit.ly/3hqZoCc Buy Dumbbells on Amazon - https://amzn.to/3MH8lI0
Subscribe to the KIPS YouTube Channel - https://www.youtube.com/@kipsonline/
Host Tyler Valencia, Ph.D. (c), starts this episode by discussing whether adding affiliate marketing to your revenue streams can be profitable as a health, wellness, or fitness professional. Many individuals try selling supplements to their clients through an MLM company; some try clothing or fitness equipment. In Tyler’s opinion, whether you should add this revenue stream comes down to if you have the audience. If you have a strong audience through social media, there’s a high chance that you are creating quality content that keeps your audience engaging with each post. If you still need to build your audience, that will help you solve the dilemma of where to start with adding this potential revenue stream.This Best Of episode in the KIPS Podcast features the content we’ve made over the last two months, April and May. The three podcasts released dive into trauma, social media, and fitness education. As always, there are also the top listening cities and information on submitting your topic for the KIPS Podcats. All of the links for the episodes discussed can be found below.Episode with Angie Nyx - https://kipsonline.org/clients-that-live-with-trauma/Episode with Vincent Metzo - https://kipsonline.org/education-in-the-fitness-industry/Getting Started with Reels - https://kipsonline.org/creating-instagram-reels/Over Ear Microphone - https://kipsonline.org/over-ear-microphone/Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-LgWant us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/Learn more about Naboso Technology - https://bit.ly/3hqZoCcBuy Dumbbells on Amazon - https://amzn.to/3MH8lI0
Education within the fitness industry has evolved over the last ten years and will continue to grow as this young industry expands. This is a topic that is largely discussed on the KIPS Podcast because of its importance to the career of health & fitness professionals, and how it can improve the quality of instruction for clients. In this episode, returning guest Vincent Metzo, MA, CSCS shares his insight from his time in the industry and his stops that include working for education companies and gym franchises. Vince shares his perspective on whether gyms should pay for continuing education, how accrediting agencies have played a role in fitness education, and the characteristics of a quality onboarding system.One of the harsh realities of working in the fitness industry is the varying work hours which leads to difficulty in creating a work-life balance. Being a personal trainer is often donating many hours of your day to the gym to conversate with potential clients and repeating this process until you can build a decent client list. These realities lead to professionals leaving the industry and a high turnover rate for gyms. Listen in on this episode and share your perspective on how fitness education can improve.Learn more about Lionel University - https://www.lionel.edu/Learn more about KIPS - https://kipsonline.org/Learn more about Naboso Performance Insoles - https://bit.ly/3hqZoCcBuy Dumbbells on Amazon - https://amzn.to/3MH8lI0Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflK
With such a big emphasis placed on Reels, learning how to create more entertaining and engaging content will only help you grow your audience. Reels have become a source of entertainment for individuals that use Instagram and Facebook, and as a health, wellness, or fitness professional you can use them to engage your audience. Prior to the last year, business owners believed they needed to push their services on social media or believed that social media would not help them attract new customers. With Reels, an individual can use their personality to grow their audience and be creative to capture the attention of potential customers.In this episode of the KIPS Podcast, host Tyler Valencia, PhD(c) goes over two ways that newcomers to Reels can utilize right away. Reels can seem impossible to individuals unfamiliar with filming content but creating them has become easier than ever. The first way that Tyler goes over this is by using Canva. If you’re a fan of the KIPS Podcast, you’ve probably already heard about Canva and how it can help you create social media content but one of its greatest assets is the Reel templates already available. You can use Canva to properly format your content and use the templates with your existing content. The next way is to use “original audio” within Instagram. This is not what it sounds like but rather existing audio being used by other Reels. You can bookmark these audio files while watching Reels in your free time and then pull them up when you’re ready to create your next Reel.Listen in on this episode in the KIPS Podcast and let us know how you’re creating Reels!Learn more about KIPS - https://kipsonline.org/Learn more about Naboso Performance Insoles - https://bit.ly/3hqZoCcBuy Dumbbells on Amazon - https://amzn.to/3MH8lI0Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflK
Episode disclaimer Please note that this episode features sensitive topics such as rape and trauma.Trauma is not a topic typically seen in entry-level certifications for health & fitness professionals but is an underlying issue that can impede the work you are trying to perform. In this episode of the KIPS Podcast, guest Angie Nyx shares her work with trauma, PTSD, and military personnel, and how health & fitness professionals can take steps to guide their clients towards overall wellness. Trauma can be an underlying stressor that health & fitness professionals do not understand how to address, and in this episode, Angie shares ways that you can continue the conversation or guide the client to a professional that deals with the issue at hand.One of the unique parts of this episode is when Angie shares the importance of recovery with clients that suffer from trauma. Clients living with trauma will be in a heightened state and unable to fully recover from mental and physical stressors. Thus, working with your client on how to gain data about how their body is currently feeling and steps to improve recovery can be a huge step forward in their health. Angie shares how our society is largely focused on pushing through pain and stressing the body to its limits, but actively recovering can help our bodies work more efficiently and safer. Listen to the episode and share about your favorite section! Braverman Personality Type Assessment - https://www.bravermantest.com/Follow Angie on Instagram - https://www.instagram.com/the_real_angie_nyx/Subscribe to Angie on YouTube - https://www.youtube.com/@angienyxLearn more about KIPS - https://kipsonline.org/Learn more about Naboso Technology - https://bit.ly/3hqZoCcBuy Dumbbells on Amazon - amzn.to/3MH8lI0Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflK
On social media, showcasing what’s important to you is a good strategy for content development and letting potential customers know more about your personality. In recent years, social media has gotten a bad reputation but in 2023 customers want to know how authentic their instructors and coaches are. Having a mindset that focuses on the good of social media can help eliminate the negative stigma associated with non-business related items, and help you create content that grows your following. In this Roundup Episode of the KIPS Podcast, host Tyler Valencia, Ph.D. (c) starts by talking about business vs. personal accounts and how in 2023 you can showcase what’s important to you, even if it’s content not related to your field.This episode features the top listening cities of March 2023, a summary of the podcast episode with Kristi Taylor, and a quick look into the review of the SONY EMCLV1 which pairs well with the RODEGO.Podcast Episode with Kristi Taylor - https://kipsonline.org/music-for-fitness-classes/SONY EMCLV1 Review - https://kipsonline.org/the-best-lav-for-the-rodego/Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-LgWant us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/Learn more about Naboso Technology - https://bit.ly/3hqZoCcCheck out Core Home Fitness - https://bit.ly/3ZiRwWG
This episode in the KIPS Podcast is an update to the Social Media Strategy 2023 episode published earlier in the year. In this episode, host Tyler Valencia shares some tips that he’s been using over the last month to improve his social media presence. One of the biggest tips from the strategy episode earlier in the year was to eliminate social media platforms where your demographics aren’t present. For example, if your audience isn’t on Instagram, then don’t waste time creating content specific for this platform. Of course it’s important to first figure out where your audience is and what the preferred content for that platform is, but this strategy can help prioritize your step spent on social media work. Taking this one step further now, what if your demographic is on a platform that you don’t utilize? A strategy that Tyler has been using is to schedule daily time for that platform. Schedule a small amount of time to research, engage with your audience, and develop content for that platform, and then not return till your next scheduled social media slot.With Instagram, making Reels has become easier than ever. There is a plethora of templates that you can plug your content into and with cross-posting you can take advantage of two of the largest platforms on the planet.Use this episode to keep improving your content and building your audience.Learn more about KIPS - https://kipsonline.org/Learn more about Naboso Technology - https://bit.ly/3hqZoCcCheck out Core Home Fitness - https://bit.ly/3ZiRwWGSubscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflK
Music is a very important part of a group fitness class. Music motivates your participants and can help you build your following depending on where you’re instructing. But how do you select your music? Do the contents of each song really matter? In this episode, Kristi Taylor discusses all that goes into building a playlist, how to use a playlist depending on the gym’s demographics, and how to find music that’s trending. Kristi is a fitness professional that instructs online and in-person in the greater Phoenix area and over the last few years developed her own instructor training.One of the most useful aspects of this episode is how Kristi breaks down gym demographics and how that can influence your playlist. Your gym’s demographics play an important role when it comes to your daily participants and your playlist can make an impact if these participants continue to come back. But what if you don’t know what’s trending or what your demographic likes to listen to? In this episode, Kristi shares how you can use Tik Tok to find what’s trending for younger generations. Taking these extra steps during your preparation shows how you can be an asset to a gym and why you’re worth more than your hourly wage at the gymHow do you make your playlists? Have you found any music categories that don’t fit well in the group fitness setting?Follow Kristi on Instagram - https://www.instagram.com/fitkristaylor/Learn more about KIPS - https://kipsonline.org/Learn more about Naboso Technology - https://bit.ly/3hqZoCcCheck out Core Home Fitness - https://bit.ly/3ZiRwWGSubscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflK
When a client or potential client approaches you about content they saw on social media, how do you handle it? Do you immediately discount it, or do you address it in a manner that focuses on the client’s current goals. Social media fitness trends can have positive or negative side effects, and is a topic that we will continue to address as professionals in our field of work. In this roundup episode, host Tyler Valencia, PhD(c) starts by sharing his perspective when responding to clients that have seen non-evidence based content on social media and wonder if it is beneficial for their health. There are many ways to approach this situation, but the one that Tyler outlines involves using your education and experience to address it and bring the conversation back to the client's current goals.This Best of February 2023 episode of the KIPS podcast features summaries of the episodes with Sean Sewell and Matt Berenc, as well as the top listening cities of February.Podcast with Matt Berenc - https://kipsonline.org/success-with-virtual-training/Podcast with Sean Sewell - https://kipsonline.org/combining-your-passion-with-your-career/Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-LgWant us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/Learn more about Naboso Technology - https://bit.ly/3hqZoCcCheck out Core Home Fitness - https://bit.ly/3ZiRwWG
When you start looking into affiliate marketing and ways to expand your health, wellness, or fitness business, you typically start with brands related to your field of choice. But as you will come to see, there are many ways to expand your client list, business, revenue, or even audience, outside of the field you’re working in. In this episode of the KIPS Podcast, returning guest Sean Sewell shares how he uses his passion with media tools and outdoor recreation to fuel his in-person and online fitness business. Sean is the owner of Engearment and Colorado Personal Fitness. Engearment creates video and written based content for outdoor gear and products. The reviews they create include affiliate marketing links and help grow the Engearment monetized YouTube channel. At moment, Engearment hosts over 50 writers and close to 9K subscribers on YouTube.With all his businesses, Sean uses his passion for digital media to create content that appeals to his audience and showcases his skills behind and in-front of the camera. Sean uses all his video production gear for training his online workout clients and for helping notable fitness education companies with their streamed seminars. Throughout this episode, Sean shares why he believes in authenticity when talking to the camera and how that can grow your audience.One of the best tips Sean shares is thinking about yourself when you begin affiliate marketing. Think about the reasons why you enjoy the product and how you believe it benefits your life. This type of review will most likely resonate with someone in the same boat and lead them to build trust with your content.Listen in on this episode and think about ways you can expand your health, wellness, or fitness business!Follow Sean on Instagram – https://www.instagram.com/sean_sewell_mountain_man/Subscribe to Engearment - https://www.youtube.com/@Engearment/Learn more about KIPS - https://kipsonline.org/Learn more about Naboso Technology - https://bit.ly/3hqZoCcCheck out Core Home Fitness - https://bit.ly/3ZiRwWGSubscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflK
When a fitness pro thinks of online workouts, they immediately think of group formats or on-demand workout libraries. Not only can one-on-one fitness instruction be effective online, but the experience can be uniquely positive. With the technology available for instructors to utilize, clients exercising at home can interact with a quality coach and go through the same (if not better) experience. Online instructors can perform assessments, provide cues, and create a connection no matter where each party is located. In this episode of the KIPS Podcast, returning guest Matt Berenc shares about the new company he is working for (FORME) and why he is passionate about the virtual training experience available to fitness professionals.This episode starts with Matt sharing about his career in the fitness industry, and then goes into the ins and outs of virtual training in 2023. When the pandemic started back in 2020, fitness instructors were shoved into online training and those looking to take their business online were using every video communication platform available. In 2023, apps and video communication platforms have evolved to improve the experience of both parties using the service and be more user friendly. One of the great segments in this podcast is when Matt shares about the progression a virtual instructor goes through when learning how to set themselves up in-front of the camera. Instructor’s will learn where the best spot is for them to show full-body movements, where they can emphasize technique performed on the ground, or how to position themselves when showing a specific body part. This progression is part of the learning experience that a virtual trainer will go through but is one that helps turn a side-hustle into a professional career. Virtual training is a great tool to consider and episodes like this showcase all the benefits a fitness instructor can unlock.Follow Matt on Instagram - https://www.instagram.com/matthew.berenc/Learn more about KIPS - https://kipsonline.org/Learn more about Naboso Technology - https://bit.ly/3hqZoCcSubscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-Lg
January is usually a month of resolutions and trying new fitness routines, and for health, wellness, and fitness professionals it is no different. One of those items might be online offerings for coaching, workouts, sessions, or even social media content. In this January 2023 Roundup Episode of the KIPS Podcast, host Tyler Valencia starts by sharing why he is continually talking about the benefits of adding online to your repertoire. One of those reasons is what you learn throughout the process. Whether you are focusing your attention on online services or just using it to help build your blog, you as a professional will learn so many new skills. Skills such as video production, editing, lighting, and audio, which all help out in other areas. For example, if you are creating content for YouTube it wouldn’t be surprising if your social media content improved as well. There are many characteristics that crossover and that is a benefit that can have a tremendous impact on your business.This Roundup Episode features clips from the podcast episodes released in January 2023, the top listening cities of January, and information on how to submit a question to the KIPS Podcast.Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-LgWant us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/Learn more about Naboso Technology - https://bit.ly/3hqZoCc
If you’re adding online workouts to your services or wanting to improve your current online workouts, your mental approach has a large influence on how you design and program each session. Learning from instructors that are creating content at a high level and within your own industry is a great way to grow as an instructor but also develop better quality content. In episode 80 of the KIPS Podcast, guest Joe Alvarado shares about his journey on YouTube, talks about his current content creation set up, and shares about what it’s like to teach in-person and live at a high-level. Joe shares about how we used to believe that these two teaching modalities are completely different but now you can learn from each type of session to improve your coaching style. Along with running a cycling-based YouTube channel, Joe is a manager with LifeTime Fitness in Centennial, CO. With LifeTime, Joe manages the group fitness instructors and teaches a variety of formats. In this episode, Joe shares the unique setup that LifeTime has with their own online platform and how during the pandemic it was a unique experience to teach to two different audiences.This episode is a great listen for instructors that are thinking about adding online workouts to their current live sessions or wondering what the dynamics are of teaching both types of sessions. Follow Joe on YouTube - https://www.youtube.com/@JoeAlvaradoFollow Joe on Instagram - https://www.instagram.com/joealvarado_indoorcycle/Learn more about KIPS - https://kipsonline.org/Learn more about Naboso Technology - https://bit.ly/3hqZoCc
How has your social media strategy evolved over the last few years? Are you still creating the same type of content and posting it across every platform? Has your audience changed and have you evolved with them? These are all questions you should ask yourself on a regular basis if you are creating social media content to grow your social media presence. Not only has each social media platform evolved in terms of which type of content performs more efficiently, but each platform differs in their demographics. In this episode of the KIPS Podcast, host Tyler Valencia, PhD(c) discusses social media strategy for 2023 and how you can hopefully be more efficient with the time you have to develop content. One of the key items discussed in this episode is to find out where your audience digests social media content. Starting with this can help you decide which type of content to create and which resources you need to search to engage your audience more efficiently. For example, Facebook and Instagram place high emphasis on Reels which can be cross-posted on each platform. Being able to post on two major platforms can be of great benefit, but using a Reel for Twitter or LinkedIn may not net any results. The audience and type of content used on these platforms differs and may be a waste of your time.Listen in for some insight into 2023 social media strategy and share any insights you’ve already uncovered.Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/Learn more about Naboso Technology - https://bit.ly/3hqZoCcFollow Tyler on Instagram - https://www.instagram.com/tyler_kipsonline/
As you start building a YouTube channel and your subscribers start coming in, how do you expand beyond the videos you’re releasing? Do you look at selling affiliate products? Are you starting to sell merchandise? These are all questions health & fitness professionals ask themselves when they are looking at expanding their business on YouTube. In episode 78 of the KIPS Podcast, we have returning guest Jason Cohen of Kaleigh Cohen Fitness on YouTube. Jason is the full-time producer of both their channels which features weekly pre-recorded and livestreaming workouts. The main channel, Kaleigh Cohen Cycling has just under 200k subscribers and Kaleigh Cohen Strength is just above 22k subscribers.Jason shares his backstory with getting to his producer role with both YouTube channels and then expands on how he keeps a creative mindset when releasing new content. Being creative with new workouts and new themes is a constant struggle for all health & fitness professionals, and where Jason looks for creative inspiration may surprise you. If you’re in the YouTube space, you know that finding motivation for new content and getting ideas can be as easy as looking in other industries or other quality channels. Jason breakdown how he uses the trending tab to expand their channels and develop ways to utilize the YouTube algorithm.Subscribe to Kaleigh Cohen Cycling – https://www.youtube.com/@kaleighSubscribe to Kaleigh Cohen Strength – https://www.youtube.com/channel/UC0PZtgIWY5__DxIR0iVttQAFollow Jason on Instagram - https://www.instagram.com/jcohen711/Learn more about KIPS - https://kipsonline.org/Learn more about Naboso Technology - https://bit.ly/3hqZoCc
We kick off 2023 with a roundup episode in the KIPS Podcast that includes a new segment with Dr. Emily Splichal. Dr. Splichal is a podiatrist by trade but also a fitness entrepreneur that owns Naboso Technology (foot care) and EBFA (fitness education). She shares a foot care tip to kick off 2023 and some tips that you can share with your clients. This episode also features summaries of the two podcast episodes that were released in December 2022. One of the podcast episodes released in December was on the benefits of YouTube for fitness professionals. A mistake that health and fitness professionals assume is that you have fully invest yourself with YouTube. YouTube can be used at your own pace and can help you build a content development strategy to utilize on a weekly basis. Host Tyler Valencia, PhD(c) shares how you can use a method called YouTube Centered Digital Marketing that essentially gives you a starting point for creating content. This method can help you create content for your blog, newsletter, and social media channels. Working on these items can help you gain familiarity with YouTube which opens up more options in the future.The second episode from the KIPS Podcast released in December was with Anthony Wall, MS. Anthony is the current Senior Director of Global Business Development at the American Council on Exercise (ACE), where he helps grow the education of ACE abroad through partnerships and conferences. During the episode with Anthony, he shares how he got to his current position and then dives deep into one of his favorite topics, small group training. Episode with Anthony Wall - https://kipsonline.org/ace-education-small-group-training/Benefits of YouTube for Fit Pros - https://kipsonline.org/the-benefits-of-youtube-for-fitness-pros/Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-LgWant us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/Learn more about Naboso Technology - https://bit.ly/3hqZoCc
In episode 77 of the KIPS Podcast, we had the pleasure of having guest Anthony Wall, MS. The current Senior Director of Global Business Development at the American Council on Exercise (ACE), Anthony helps grow the education of ACE abroad through partnerships and conferences. In this episode, Anthony starts by sharing how he got to his current position and discusses how ACE has evolved over the last five years with their education. One of Anthony’s favorite topics to share with fellow health & fitness professionals is small group training (SGT). He shares why he believes so much in SGT and how fitness instructors can make a meaningful impact on individuals needing help with their health. One of the key takeaways in this episode is how being genuine as a fitness professional can help you breakdown barriers with your clients and improve the quality of the experience everyone has when they train with you. Anthony discusses programming, approach, selling, and benefits of SGT, and gives fitness instructors the ‘why’ behind each of them.Follow Anthony on Instagram - https://www.instagram.com/anthonyjwall_fit/Learn more about ACE - https://www.acefitness.org/Learn more about KIPS - https://kipsonline.org/
With the new year rapidly approaching, what is a free resource that all health & fitness professionals can use to build their business? YouTube. You don’t have to be fully invested in YouTube to utilize the benefits, but using it can help you organize your content, learn new skills, and grow your online presence. In this episode of the KIPS Podcast, host Tyler Valencia discusses why he believes in the platform, why people end up stopping, and two ways you can use the platform.One of the biggest advantages of using YouTube is that it’s not a ‘me vs. you’ mentality, and often content creators are willing to share their tips that helped them grow their channel. If you’ve worked within any gym or health club, you know that it can be a cut throat environment and with YouTube you will find health & fitness professionals with similar channels willing to do collaborations. A collaboration is one way that you can expand your audience while focusing on creating quality content, and hopefully learn something new about your YouTube journey.If you’re already on YouTube, how has it been? What do you wish you knew more about? Take a listen to this episode and share your thoughts on how YouTube can or has benefits your business.Learn more about KIPS - https://kipsonline.org/Follow Tyler on Instagram - https://www.instagram.com/tyler_kipsonline/
Going into a new year, as health & fitness professionals we have hopes of building our business, growing our client base, or consistently improving our online presence. But as life creeps in, those goals sometimes take a backseat. Sometimes that’s because we don’t know the next step for continuing to build our career. One tool to really consider is YouTube. It’s not just a platform for posting videos, but can be a useful resource for helping you market your health & fitness business. Not to mention, it’s the second largest search engine in the world. In this roundup podcast episode, Tyler starts by sharing the benefits of YouTube, then shares the top listening cities of November, and then provides a summary of the one podcast episode released in November. The episode released in November focused on work statuses for health & fitness professionals. If you know your options, you can hopefully turn your passion of helping individuals improve their health into a long-term career working as a personal trainer or group fitness instructor. Contractor vs Employee: Which route is for me? - https://kipsonline.org/fitness-instructor-job-status/ See more on the KIPS Blog - https://kipsonline.org/blog/Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-LgWant us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
An important character trait for a fitness professional to develop is empathy. It’s important that a fitness instructor understand that exercise is NOT an enjoyable act for the overwhelming majority of humans and often getting to the point to exercise a feat in itself. Developing this trait and figuring out ways to connect with a client can elevate a fitness instructor into another earning potential. In the October roundup episode of the KIPS Podcast, host Tyler Valencia starts by discussing this reality and how making drastic claims as a fitness instructor can be detrimental to someone just beginning to exercise. This episode of the KIPS Podcast features two summaries from the KIPS Podcast, one on licensure and the other on developing a social media strategy.
The first podcast episode released in October was an interesting topic for fitness professionals on licensure. Will the fitness industry ever go towards a national license in the United States? This is a topic that can affect many different populations, and has positives and negatives for all those involved. One of the main talking points discussed in this episode is whether fitness instruction will improve. Depending on your educational background, experience, and current career, your viewpoint on this subject will vary. It’s important to keep in mind that any steps towards licensure can impact those already working in the fitness industry that don’t meet the new requirements. Tyler discusses licensure from the perspective of individuals, fitness instructors, education providers, and gyms.
Building a social media strategy is a business tool that can help you save time, stay consistent, and attract new clients as a health & fitness professional. Having a strategy means you’re creating content for a reason, and not spending time on a daily basis to create new content. Once you have started to utilize a strategy, this will lead to venturing into more advanced strategies and open up more marketing avenues. Tyler shares the importance of using a social media strategy and provides examples on how he creates a 7-day content schedule.
Should the Fitness Industry go Towards Licensure? -https://kipsonline.org/fitness-industry-licensure/ Building a Social Media Strategy - https://kipsonline.org/social-media-strategy/
See more on the KIPS Blog - https://kipsonline.org/blog/ Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-Lg
Want us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.
Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
When you’re starting in the fitness industry, what are your options? Do you have to immediately become an employee at a gym? Are there other routes that might better suit your personality and current work experience? These are all items that are not typically covered in an entry-level educational course for fitness professionals but should be a regular topic to consider. If you know your options, you can hopefully turn your passion of helping individuals improve their health into a long-term career working as a personal trainer or group fitness instructor.
While working in the fitness industry can be a nice career, it often takes time to make a decent wage. That is often because fitness instructors work when clients have free time. That is usually before their work day starts or after it ends. This leads to a non-typical work day that some are not used to but all of this can change as you gain more experience and grow your client base. In this episode of the KIPS Podcast, host Tyler Valencia, PhD(c) goes over the benefits of being an employee and contractor. These options can differ by location and by what you feel more comfortable with at that point in your career. You can typically work through both statuses and grow your work day.
If you are a veteran of the fitness industry, don’t hesitate to share your input on this topic, as your experiences can hopefully help a new instructor gain knowledge and stay longer within the industry.
Blog Post - https://kipsonline.org/being-a-fitness-instructor-contractor-vs-employee/
Learn more about KIPS - https://kipsonline.org/
Growing within the fitness industry is a process. Things like education and experience can help improve the process, but ultimately there is a process that each fitness professional goes through. The way the fitness industry has evolved over the last few years has brought some new resources for fitness professionals but also showed how the industry continues to stay stagnant in some areas. In this episode of the Best of the KIPS Podcast September 2022, host Tyler Valencia, PhD(c) discusses the two pieces of content released in the previous month and how they both impact the industry.
In the one podcast episode, guest Emily Stewart shares how she advocated to move the fitness industry towards unionization and shares information about the survey she has procured to help gather more information for this young industry. While Emily admits that the fitness industry isn’t ready for unionization, she discusses how her survey can help gather more information and move the needle towards more favorable work environments for fitness professionals. Any fitness instructor that listens to this episode can likely empathize with the stories shared regarding working environments and contribute their own experience in the same area. The survey that Emily discusses has areas to provide feedback for these situations and hopefully all listeners will be compelled to spend 30 minutes to complete the survey.
There are many videos on YouTube on how to get monetized and the “secrets” to growing your channel, but not many focus on just the fundamentals for fitness professionals. The uniqueness of our industry slightly varies how we approach YouTube, but at the same time it comes back to the biggest one… making quality content. In this video, Tyler shares insight from his YouTube journey over the last year. Tyler is also the owner of Time 2 Train Fitness which has met both requirements to be monetized on YouTube.
See more on the KIPS Blog - https://kipsonline.org/blog/ Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-Lg
Podcast with Emily Stewart - https://kipsonline.org/creating-better-working-conditions-for-all-fit-pros/ Five Tips for Starting a YouTube Workout Channel - https://kipsonline.org/starting-a-youtube-workout-channel/
Want us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.
Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
Building a social media strategy is a business tool that can help you save time, stay consistent, and attract new clients as a health & fitness professional. Having a strategy means you’re creating content for a reason, and not spending time on a daily basis to create new content. Once you have started to utilize a strategy, this will lead to venturing into more advanced strategies and open up more marketing avenues. In this episode of the KIPS Podcast, Tyler Valencia, PhD(c) discusses the importance of using a social media strategy and provides examples of how he creates a 7-day content schedule.
One of the strategies that Tyler shares is YouTube Centered Digital Marketing. With this strategy, an individual makes content for YouTube and divies it up for other areas of their business. For example, after filming a video for YouTube using it for your blog, newsletter, Instagram, Facebook, Twitter, and even LinkedIn. Right there are all the major social media platforms that businesses use and more. Keep in mind that this strategy assumes that you are creating content for YouTube following all the best practices and then using that content for every other platform. This type of strategy creates a starting point for how to market your business and how you can have a purpose for each idea.
In this episode concepts such as “filler posts”, Reels, Stories, and YouTube best practices will be discussed but know that this is just a starting point. There are other free resources available to any health & fitness professional on YouTube or even in the KIPS Blog.
Learn more about KIPS Courses - https://kipsonline.org/personal-trainer-courses/
An interesting topic for a variety of fitness professionals is licensure. Will the fitness industry ever go towards a national license in the United States? This is a topic that can affect many different populations, and has positives and negatives for all those involved. In this episode of the KIPS Podcast, host Tyler Valencia, PhD(c) discusses licensure from the perspective of individuals, fitness instructors, education providers, and gyms.
One of the main talking points discussed in this episode is whether fitness instruction will improve. Depending on your educational background, experience, and current career, your viewpoint on this subject will vary. It’s important to keep in mind that any steps towards licensure can impact those already working in the fitness industry that don’t meet the new requirements. Does this group get grandfathered into the new regulations or do they have to meet the new regulations to continue? Those are tough questions to answer and one of the key reasons why no progress has been made.
Another key point to keep in mind is the perspective of the individual looking for help with their health. The individual needing help with their health most likely doesn’t go to the gym and doesn’t have exercise planned in their immediate future. So would better fitness instruction help this demographic? Isn’t helping this demographic the goal of all fitness professionals? This demographic that doesn’t exercise probably needs help that isn’t changed by a national license within the fitness industry. These are things to keep in mind as you listen to this episode and move forward within the fitness industry.
Give this new episode a listen and share your feedback on your favorite social media platform or in the KIPS Facebook Group.
Learn more about KIPS - https://kipsonline.org/ Join the KIPS Private Group - https://www.facebook.com/groups/323517692505416
If you are searching for ideas on how to grow your fitness business or need a tutorial to help you, check out the KIPS Blog and YouTube channel. On there you will find 100% free reviews and tutorials made for fitness professionals. These range from making your own booking system, reviews of royalty free music sites, using a USB music interface, and others within the online workout realm.
In the month of August there were two new episodes released in the KIPS Podcast. The first guest, Kate Finamore pulls from her 30+ years within the fitness industry and shares issues and experiences centered around instructor inequalities. These issues might stem from current pay wage, access to career growth, or even health benefits. In this episode, Kate discusses one of those topics, proper wages. She shares a story about how she was supposed to hire new instructors for a gym, despite the payment scale being the same as 15 years prior. This issue is one that instructors have become numb to due to the perception that asking for a better pay is selfish; but in truth, it is one that ensures you are creating a lasting career.
The second guest on the KIPS Podcast was fitness YouTuber Courtney Andersen. Courtney’s Channel currently has just over 17 thousand subscribers and provides viewers with kickboxing, HIIT, and strength training workouts. Creative freedom and building your own brand are two of the biggest reasons fitness professionals create online workouts for YouTube. Courtney shares her journey from teaching in-person to starting her own workout YouTube channel at the end of 2020.
Full episode with Kate Finamore - https://kipsonline.org/instructor-inequalities-within-the-fitness-industry/ Full episode with Courtney Andersen - https://kipsonline.org/using-youtube-to-build-your-online-workout-career/
See more on the KIPS Blog - https://kipsonline.org/blog/ Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-Lg
Want us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.
Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
How does the fitness industry move forward from its current state? How do employees start to get benefits and how do we learn more about the individuals that work inside the fitness industry? These are topics that seem like regular items for other industries but are still being discussed and debated within the fitness industry. In this episode of the KIPS Podcast, guest Emily Stewart shares how she advocated to move the fitness industry towards unionization and shares information about the survey she has procured to help gather more information for this young industry. While Emily admits that the fitness industry isn’t ready for unionization, she discusses how her survey can help gather more information and move the needle towards more favorable work environments for fitness professionals.
This episode is an interesting listen for all types of fitness instructors. As discussed by Emily, discussions in the past have pitted fitness instructors versus gym management, but it is both parties that should be working towards better conditions that will ultimately improve the quality of instruction that fitness professionals can provide. Any fitness instructor that listens to this episode can likely empathize with the stories shared regarding working environments and contribute their own experience in the same area. The survey that Emily discusses has areas to provide feedback for these situations and hopefully all listeners will be compelled to spend 30 minutes to complete the survey.
THE SURVEY: https://www.surveymonkey.com/r/fitnessprosurvey
Freelance Solidarity Project (Twitter @fsp_nwu): https://freelancesolidarity.org/freelance-isnt-free/
Yoga Teachers Union UK (IG @yogateachersunionuk): https://yogateachersunion.co.uk/
Follow Emily on Instagram: https://www.instagram.com/emilystewartfitness/ Emily Stewart Fitness: http://www.emilystewartfitness.com/
Group Fitness Instructors United website: https://www.gfi-united.org/
Learn more about KIPS - https://kipsonline.org/
As fitness professionals gain more experience within the industry, they start to see issues that either affect their ability to work at a high level or grow within their chosen career path. These issues might stem from current pay wage, access to career growth, or even health benefits. In this episode of the KIPS Podcast, guest Kate Finamore shares issues and experiences centered around instructor inequalities from her 30+ year career within the fitness industry, as well as how fitness professionals can learn and grow. Kate pulls from her experience being a manager for top-level brands and discusses improving instructor pay, creating new class times, and growing a gym’s group exercise schedule.
The fitness industry (while young compared to others), still faces the same issues experienced 10-15 years ago. With the recent pandemic, a lot of issues were brought to the forefront for fitness instructors and going forward instructors should feel empowered to have discussions that were once considered taboo. In this episode, Kate discusses one of those topics, proper wages. She shares a story about how she was supposed to hire new instructors for a gym, despite the payment scale being the same as 15 years prior. This issue is one that instructors have become numb to due to the perception that asking for a better pay is selfish; but in truth, it is one that ensures you are creating a lasting career.
Tune in as Kate shares advice and experience involving instructor inequalities and how you can learn from these stories.
Follow Kate Finamore on Instagram - https://www.instagram.com/katefinfit/ Follow Engage Fitness Collective - https://www.instagram.com/engagefitnesscollective/ Learn more about Engage Fitness Collective - https://www.engagefitness.org/
Learn more about KIPS - https://kipsonline.org/
Creative freedom and building your own brand are two of the biggest reasons fitness professionals can find themselves creating online workouts for YouTube. YouTube is the second largest search engine and a resource that allows fitness professionals to reach a global audience. In this episode of the KIPS Podcast, guest Courtney Andersen shares her journey from teaching in-person to starting her own workout YouTube channel at the end of 2020. At the moment, Courtney provides prerecorded weekly workouts without talking and also does live weekly workouts streamed through YouTube. Courtney shares the reasoning behind each of these choices and provides advice for instructors thinking about making that leap into the world of YouTube.
Courtney’s Channel currently has just over 17 thousand subscribers and provides viewers with kickboxing, HIIT, and strength training workouts. A unique feature of her workouts is the scenic backgrounds. Courtney films at locations that look appealing to the viewer and provide a backdrop that helps separate her channel from others. A segment from this episode that is great for fit pros listening is her reasoning behind fully committing to YouTube. In this segment, Courtney shares how she had experiences teaching for gyms that wanted her to follow strict instructing guidelines and others that gave more freedom, but with YouTube she has the ability to create and teach what she likes. This is the freedom of YouTube that helps promote creativity and stability that many fitness professionals seek out.
Follow Courtney on Instagram – https://www.instagram.com/courtney_fitio/ Subscribe to Courtney on YouTube - https://www.youtube.com/c/CourtneyA
Learn more about KIPS - https://kipsonline.org/
In the month of July 2022, KIPS released two new episodes in the KIPS Podcast, and one YouTube review of Epidemic Sound. Our monthly “Best of” episode in the KIPS Podcast is a review of the previous month's free content that was released to provide listeners with snippets and insight to each episode or tutorial. We kick off the Best of July 2022 with a Top 10 of the highest listening cities which features two Canadian cities!
The two podcast episodes that we released were from two very different fitness professionals but provide some great insight into their respective topics. Nik Aston is a strength & conditioning coach in Albuquerque, NM, and in his episode he shares his insight into teaching Olympic lifts. These complex movements are sometimes greeted with uncertainty but Nik provides some workarounds that can hopefully help the introduction phase. Our next guest from July was Aviana Garcia who is a Phoenix based fitness professional. Aviana recently moved from New Mexico to Phoenix and shares her mindset with making that type of transition. In the clip shared, Aviana discusses the changes with social media and how she has opened up about her own fitness journey.
Royalty free music is a must for fitness professionals wanting to grow their online workout business. In recent years, royalty free music has been looked down upon because of its lack of mainstream sounding options but options like Epidemic Sound have started to break that negative stigma. Epidemic Sound is a royalty free music option that fitness professionals can easily set up and provides thousands of song options that help fitness instructors build classes that sound amazing. In this review, Tyler Valencia shares why he believes Epidemic Sound should be every fitness instructor's go to when looking to get a music subscription.
Episode with Aviana Garcia - https://kipsonline.org/evolving-within-the-fitness-industry-feat-aviana-garcia/
Episode with Nik Aston - https://kipsonline.org/working-with-unique-athletes-feat-nik-aston/
The Best Royalty Free Music for Online Workouts - https://kipsonline.org/epidemic-sound-review/
Want us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.
Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
Moving states and switching careers is a change that is often accompanied by long hours and learning a new skill set. That is exactly the process Aviana Garcia went through when she moved from New Mexico to Arizona in 2020 to enter a new part of the fitness industry. Starting out in a completely different field, Aviana had her first experience of the health & fitness industry when she competed in her first bikini competition. After this event, Aviana knew that she wanted to help individuals improve their health and took a position as a manager of a gym in New Mexico. Since then, Aviana has moved to personal training and teaching group exercise in Arizona which she shares her experience throughout this episode.
One of the biggest segments of this episode that fitness professionals can gain perspective on is near the beginning where Aviana shares her approach to social media. Social media can be a challenging aspect of working in the fitness industry and requires a certain amount of courage. Aviana shares how she keeps her content authentic and how she creates content that reaches beginners to exercise. Follow Aviana - https://www.instagram.com/avianainspo/
Learn more about KIPS - https://kipsonline.org/social-media-for-fitness-professionals/
Summer break for fit pros means time to work on self-development and try new formats to build your fitness business. This can include trying small group training or starting to teach group fitness. Every fit pro that already teaches group fitness knows the power of teaching a class and how much more exposure you get. When teaching a class you are in front of more members on a weekly basis and start to become the go-to contact when a member has a question about health. Use this to your advantage to network and become a valuable employee.
In the month of June we released two YouTube tutorials and one podcast episode.
The podcast episode featuring Joe Alvarado explores adding YouTube to your existing fitness offerings. Joe’s YouTube Channel, Joe Alvarado Indoor Cycling, is monetized and currently possess 1.74K subscribers. Joe is also a Studio Manager with Lifetime Fitness in Centennial, CO and a Stages Master Educator. Joe shares his ‘why’ behind starting a YouTube channel and some of the struggle’s individuals will face when starting out. An interesting segment of the podcast episode is when Joe shares how he blended his motivational side to his coaching side. Joe is a pastor at his church and realized that he wanted to use the personality he used more in that setting.
One of the hardest things when building a social media channel for your business is keeping on-brand. Staying on-brand is a necessary step these days that helps the consumer recognize your brand and creates a sense of security when it comes to making a sale. Using social media to build your business takes practice. Tools like Canva can help you create professional marketing materials that are on-brand and in the format you need for each social media platform. In this review, Tyler Valencia shares why he believes every fitness professional should be using Canva, and then goes through a demo to build a social media post for Instagram. Online booking systems have multiplied over the last few years giving health & fitness professionals the freedom to grow their business. In this step-by-step tutorial, Tyler builds an online booking website for a fictitious in-person bootcamp but this example could be utilized for wellness coaches, online trainers, group fitness instructors or personal trainers. The great thing about using this tutorial is that sessions can be set for online or in-person classes or services. The booking system used in this step-by-step tutorial is StartBooking. Having tried a handful of premium WordPress Plugins prior to finding StartBooking, Tyler guides you through the set up of a booking system that can be easily set up and managed by any individual. Tyler starts this tutorial by sharing why he believes this is a valuable booking system and then shares what you’ll need to follow along.
If you work in the Washington D.C. Area, a great upcoming in-person conference is the DCAC FitCon. The weekend of August 5-6, owner Tyler Valencia will be presenting two lectures. Below is a link to the conference schedule and with code “VALENCIA” save $30 at checkout.
DCAC FitCon - https://dcacfitness.com/home-page/conferenceschedule/
Want us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.
Joe Alvarado Episode - https://bit.ly/3uWvs7A
Using Canva to Build Your Fitness Business - https://bit.ly/3zhD5s4
Create Your Own Booking System - https://bit.ly/3PkuwlN
Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/
Working as a strength coach you get the opportunity to work with a wide range of athletes and not all demands from each sport require the same attention. Having worked with collegiate athletes and now competing as a high-level Highland Games athlete, Nik Aston is no stranger to analyzing the athlete at-hand and creating a program that fits their individualized needs. In this episode of the KIPS Podcast, Nik shares information about the Highland Games, his background working with athletes, and his mental approach to competition. Nik is a fan of the Olympic lifts and shares his approach to teaching these complex movements. Working with athletes can sometimes require weighing the cost benefit when it comes to certain exercises, and Nik describes where he starts each new athlete that he is working with.
Nik Aston holds a bachelors and masters in exercise science, as well as specialized certifications with NSCA and USAW. He was a collegiate javelin thrower and at the time of recording this podcast, one of the top amateur Highland Games athletes in the world. Nik owns his own business, Enchanted Strength, in Albuquerque, NM, which specializes in fitness training for all populations.
Learn more about Nik - https://www.enchantedstrength.com/ Follow Nik on Instagram - https://www.instagram.com/enchantedstrength/
Learn more about KIPS - https://kipsonline.org/social-media-for-fitness-professionals/
There were many fitness instructors who looked at the landscape of the fitness industry in 2020 and decided to give YouTube a try. Joe Alvarado is a fitness instructor based in Centennial, CO that during this time decided to take his knowledge with audio and video equipment and start a cycling-based YouTube channel. Joe’s YouTube Channel, Joe Alvarado Indoor Cycling, is monetized and currently possess 1.74K subscribers. At the moment, Joe is also a Studio Manager with Lifetime Fitness and a Stages Master Educator.
Joe starts this episode of the KIPS Podcast by sharing his ‘why’ behind starting a YouTube channel and some of the struggle’s individuals will face when starting out. Being a manager, Joe has worked with instructors that have never been in front of the camera and during this episode he shares a mindset that he feels can help fellow instructors focus on improving their own online instruction and not comparing against other instructors. Another interesting segment that Joe shares is his insight on royalty free music vs. mainstream music. Joe shares his experience with using royalty free music for an in-person class and how he is incorporating it more into his online workouts.
Check out Joe’s YouTube channel at the links below and make sure to give him a follow! Joe Alvarado Indoor Cycling - https://www.youtube.com/c/JoeAlvarado Joe’s Instagram – https://www.instagram.com/joealvarado_indoorcycle/ Joe’s Facebook Page - https://www.facebook.com/joealvarado320
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
The month of May was slow with content being published for KIPS but not for a good reason. At the moment we are putting the finishing touches on a new course, Social Media for Fitness Professionals. This online course will teach the fundamentals of the major social media platforms and show you how to create items like: a business page, private group, Instagram account, a logo, and more! In the month of May there were two discussion episodes of the KIPS Podcast released. The discussion episodes are solo episodes with Tyler Valencia and focus on one topic. The first episode released was “Is Online a Good Route for First Time Instructors?” and the second was “Where To Start As An Online Instructor?”.
In previous years, many would have advised that you need an entry level certification and you need to apply to a certain number of gyms in order to get experience. What teaching online has shown us is that instructors can reach a global audience and still provide an effective workout. So can this be a route for newcomers and can they learn skills that help them become a well rounded instructor? In this segment, Tyler Valencia goes through this question and why he believes new fitness instructors can learn skills teaching online that many veteran instructors learn after years of working in the industry. Online workouts force instructors to be creative with their exercise breakdowns and even exercise selection. This translates well to instructors that choose to go back to teaching in-person and creates another avenue for entering the fitness
For fitness instructors looking to teach online, where do they start? There are a handful of options available on the market (and growing), and each has its positives and negatives. In this segment, Tyler Valencia shares three different options for fit pros to consider and how they can implement each. The first option Tyler discusses is the Private Facebook Group. This option is low cost and pretty easy to set up. The next option discussed in this episode is the Third Party Booking Site. Companies that offer an all-in-one solution have grown over the last two years and they create a very user-friendly option for fit pros that aren’t used to working on a website. The last option discussed is the DIY Membership Site. With this option you are assembling all the pieces to collect payment, protect your content, and designing the website.
If you work in the Washington D.C. Area, a great upcoming in-person conference is the DCAC FitCon. The weekend of August 5-6, owner Tyler Valencia will be presenting two lectures. Below is a link to the conference schedule and with code “VALENCIA” save $30 at checkout.
DCAC FitCon - https://dcacfitness.com/home-page/conferenceschedule/
Want us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.
Balance Online Platform Review - https://bit.ly/3sDfKh7 Is Online a Good Route for First Time Instructors? - https://kipsonline.org/is-online-a-good-route-for-first-time-instructors/
Where to Start as an Online Instructor? - https://kipsonline.org/where-to-start-as-an-online-instructor/
Learn more about the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
For fitness instructors looking to teach online, where do they start? What are some of the options available? One of the first questions a fitness instructor will need to address is how comfortable they are with working online. There are a handful of options available on the market (and growing), and each has its positives and negatives. In this episode of the KIPS Podcast, Tyler Valencia shares three different options for fit pros to consider and how they can implement each.
The first option Tyler discusses is the Private Facebook Group. This option is low cost and pretty easy to set up. Most people have a Facebook account and a private group creates a paywall that you can control who enters and exits. For this option, figuring out how you will collect money will be key to the member experience. Since you don’t have a website associated with this option, using a merchant processor such as PayPal or Venmo can help you collect funds and allow for members across the globe.
The next option discussed in this episode is the Third Party Booking Site. Companies that offer an all-in-one solution have grown over the last two years and they create a very user-friendly option for fit pros that aren’t used to working on a website. On the KIPS Blog you will find a review we completed on one of these (linked below), which reviews the benefits and goes through a few of the features.
The last option discussed is the DIY Membership Site. With this option you are assembling all the pieces to collect payment, protect your content, and designing the website. This option takes the most time and is potentially the most expensive, but it allows for the most options. With building your own website you can customize any feature and set up your website for optimal organic growth (SEO).
With this episode of the KIPS Podcast, please feel free to share your feedback on the Instagram posts, blog post or in the KIPS private Facebook Group (Fitness Builder+).
Check out the review of Balance - https://kipsonline.org/balance-online-platform/ Learn more about the KIPS Virtual Training Resources - https://bit.ly/3P8Zr4S
An interesting topic for fitness instructors to discuss is, has online become a viable route for new instructors entering the industry? In previous years, many would have advised that you need an entry level certification and you need to apply to a certain number of gyms in order to get experience. What teaching online has shown us is that instructors can reach a global audience and still provide an effective workout. A major benefit instructors have spoken about is their ability to teach friends and family through Zoom and how it has created a new revenue stream. So can this be a route for newcomers and can they learn skills that help them become a well rounded instructor?
In this episode of the KIPS Podcast, Tyler Valencia goes through this question and why he believes new fitness instructors can learn skills teaching online that many veteran instructors learn after years of working in the industry. One of the realities of teaching online is that it is different. Constant communication and cueing helps viewers of the online workout process the information and hopefully complete each workout in a safe manner. Online workouts force instructors to be creative with their exercise breakdowns and even exercise selection. This translates well to instructors that choose to go back to teaching in-person and creates another avenue for entering the fitness industry.
With this episode of the KIPS Podcast, please feel free to share your feedback on the Instagram posts, blog post or in the KIPS private Facebook Group (Fitness Builder+).
Listen to the episode with Brooke Johnson - https://bit.ly/3G94wWO Learn more about the KIPS Virtual Training Resources - https://bit.ly/3P8Zr4S
As 2022 continues to steam on, what are some ways you can build your fitness business? Every fitness professional knows that once the summer months come around, it’s fewer sessions with their clients or less participants in their group fitness classes. But these months can also be beneficial towards continuing your career within the fitness industry. During the slower months, this can be the time where you invest in your foundation such as education, marketing, or advertising. You can enroll in a new educational course or work on the latest social media trend. This type of work helps ensure that you continue your career as a fitness professional and ensure that slower months become less and less.
In the month of April, we released three podcast episodes and a tutorial on the best lavalier microphone for online workouts. The tutorial goes through the Rode Wireless Go and why this microphone should be one of your first investments when you're creating online workouts or even for your social media channels. Our three guests for the KIPS Podcast were Sarina Jain, Mary Kennedy, and Michelle Lasiter.
Sarina is a three decade industry veteran that has built a global brand, which includes her instructor training, Malasa Bhangra. In this episode, Sarina shares how she adapted her training as the fitness industry evolved all while keeping culture a part of the course. The segments where Sarina talks about culture and why she wanted to include Indian culture in her course are fascinating but also what makes it special. As fit pros we see a ton of formats that claim to be the “best” or be “new” but after watching you quickly see it’s pretty similar to a lot of other formats. Finding the elements that make your instructor training unique helps the course stand out. In the clip shared, Sarina shares why she condensed her two-day instructor to one-day and her thought process behind it.
Over the last two-years, individuals in the active aging community grew more comfortable with the use of Zoom. Zoom not only allowed individuals to connect online with friends and family across the globe, but also showed them that purchasing services over Zoom is a viable option. Mary Kennedy shares insight into training the active aging population through Zoom and how she deals with typical components of a training session such as the assessment. Mary also shares how she grows her online training business, which might surprise fitness instructors looking to gain clients in the active aging population. In the clip shared, Mary explains how she started to do assessments online.
As a fitness instructor progresses their career, they begin to see the importance of a work-life balance. Guest Michelle Lasiter shares how being a busy mom and instructing fitness classes differs from being a new instructor with an open schedule. Michelle shares how when she had her first child, her schedule flipped from teaching in the evenings to teaching in the early mornings and late morning. With non-traditional work hours for fitness instructors being a common occurrence, scheduling your days and times to instruct will also vary with the age of your kids. One of the areas that Michelle shares is the importance of nailing your try-out and interview when looking to get hired at a new gym. Michelle used to be a manager for a major gym franchise in Arizona and shares the perspective from the instructor and manager. A good piece of advice that Michelle shares is making sure you show your personality during your demonstration and be a professional. Even if you have limited availability, managers will hire quality instructors if they believe the instructor will bring value to their gym.
Learn more about the KIPS Virtual Training Resources - https://bit.ly/3P8Zr4S Best Microphone for Online Workouts - https://bit.ly/3vG9k2b Episode with Michelle Lasiter - https://bit.ly/3ycOzg8 Episode with Mary Kennedy - https://bit.ly/3yeeggg Episode with Sarina Jain - https://bit.ly/3vJ6Akt
As a fitness instructor progresses their career within the industry, they begin to see the importance of a work-life balance. Adding in the elements of having kids and growing your family is an item that makes scheduling time to instruct more much intentional. In this episode of the KIPS Podcast, guest Michelle Lasiter shares how being a busy mom and instructing fitness classes differs from being a new instructor with an open schedule. Michelle shares how when she had her first child, her scheduled flipped from teaching in the evenings to teaching in the mornings and late morning. With non-traditional work hours for fitness instructors being a common occurrence, scheduling your days and times to instruct will also vary with the age of your kids.
One of the areas that Michelle shares is the importance of nailing your try-out and interview when looking to get hired at a new gym. Michelle used to be a manager for a major gym franchise in Arizona and shares the perspective from the instructor and manager. A good piece of advice that Michelle shares is making sure you show your personality during your demonstration and be a professional. Even if you have limited availability, managers will hire quality instructors if they believe the instructor will bring value to their gym. On top providing advice for the interview, Michelle shares how having additional formats under your belt can help increase your value to a gym. A caveat she provides is that it's important that the format not be forced but rather be a format you are passionate about.
Michelle is a group fitness instructor teaching in Arizona and two lovely young kids. She is a master trainer for SoulFusion, where she helps provide content and support for new instructors entering the training. She holds a MS in Exercise & Wellness from Arizona State University and has taught a variety of group exercise formats throughout her time in the fitness industry.
Follow Michelle on Instagram - https://www.instagram.com/michellemlasiter/
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
Over the last two-years, individuals in the active aging community grew more comfortable with the use of Zoom. Zoom not only allowed individuals to connect online with friends and family across the globe, but also showed them that purchasing services over Zoom can be effective and professional. In this episode of the KIPS Podcast, guest Mary Kennedy shares insight into training the active aging population online and how she deals with typical components of a training session such as the assessment and cueing. Mary also shares how she grows her online training business, which might surprise fitness instructors looking to gain clients in the active aging population.
Mary starts the episode by sharing how Zoom allowed her to train clients in different states and how online training has allowed some of her clients to gain access to exercise. What many fitness instructors forget is how training the active aging population may have barriers such as transportation. Using Zoom for workouts can be done in the comfort of a client’s home and can be just as effective. On top of this Mary shares why she wears certain colors while teaching online and why it’s important to do so.
One of the best segments of this episode is when Mary shares how she performs assessments and has altered her cueing for online workouts. Being creative and thinking outside the box with these items has helped her be more effective with her communication and gain the information needed to create individualized programs. When Mary cues online, she is often pointing out on her own body and showing where the client should be feeling the exercise. This level of instruction is a modification to her usual teaching style but also a way to impart knowledge onto the clients.
Follow Mary on Instagram – www.instagram.com/restorationfitnes/ Learn more about Mary - restoration-fitness.com/ Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
In March 2022 we released less than the normal amount of content but at the same time made progress for the new online courses we are releasing this year. One of those courses is Social Media for Fitness Professionals, which is a course that teaches branding and the fundamentals of each major social media platform. Over the last few years, fitness instructors have seen the importance of marketing their training despite if they worked for a gym or as an independent instructor. Marketing your training through social media shows your professionalism, builds your value as an instructor, and helps create new leads for training. We hope that this course releases in the next few months and is a foundation for fitness instructors building their career.
One of the pieces of content that we released in March was a written blog on the differences between being an employee and contractor. There are many industry veterans that don’t know the difference between these distinctions and think that being a contractor is a negative. This is not so much the fault of the instructor, but a failure from an educational standpoint that instructors are not being equipped with basic employment knowledge. After reading this blog we hope that it helps you understand each distinction and can make a wise decision to help you grow your fitness career.
In the KIPS Podcast we had two great educators from the fitness industry. Our first guest from the month was Leslee Bender, 2020 IDEA Personal Trainer of the Year. Leslee has developed her own instructor training courses, is on the fitness conference circuit, has a piece of exercise equipment named after her (the Bender Ball), and is a three decade veteran of the industry. In the episode with Lesslee we jump into fitness education, core training and tips for instructors looking to get hired. The next guest in the KIPS Podcast was Vincent Metzo, Senior Fitness Director for Town Sports International. Vincent currently oversees the education for all new and existing fitness instructors, a job he started in the last two-years. In the episode with Vince we go over what it’s been like for gyms and instructors getting back to business. There were many fitness instructors that made more money than when they worked at a gym, and going back to work in a gym was not as appealing. Vince shares his insights into online workouts for gyms and how the member experience should hopefully improve.
If you’re a fitness professional in Seattle, check out the information on the upcoming PNW FitCon. Below is a link to the conference schedule and with code “VALENCIA” save $30 at checkout.
PNW FitCon - https://www.pnwfitcon.com/conferenceschedule/
Want us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.
Being a Fitness Instructor: Contractor vs Employee - https://kipsonline.org/being-a-fitness-instructor-contractor-vs-employee/
3 Tips for Filming Ground Based Movements - https://kipsonline.org/3-tips-for-filming-ground-based-movements/
Leslee Bender Episode - https://kipsonline.org/fitness-education-dos-and-donts/
Vincent Metzo Episode - https://kipsonline.org/working-in-a-gym-post-covid/
Learn more about the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
Over the last three decades, Sarina Jain has cultivated a career that includes speaking at fitness conferences, instructing a multitude of workout formats worldwide, and developing her own instructor training course. Masala Bhangra is a dance-based workout that is rooted in Indian culture and expression. When Sarina first started to develop her instructor training it was based on the demand from fellow fitness professionals that were already following along with her workout videos, and now she has an online course that fitness professionals from across the globe take. Over the years, Sarina has evolved her training to fit the current status of fitness education and now provides a course that prepares the fitness instructor for their first class.
In this episode of the KIPS Podcast, Sarina covers popular topics such as building community and following your passion, as well as how Masala Bhangra is rooted in culture. Fitness professionals these days are looking for their passion in the fitness industry because it helps drive their career. Sarina’s passion and motivation are very evident in the career path she has chosen, which is how she has sustained such a long career in this industry.
Follow Sarina on Instagram – https://www.instagram.com/sarinajain/ Follow Masala Bhangra on Instagram - https://www.instagram.com/masalabhangra/
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
As gyms across the United States have been opening back up at different rates, what has that looked like? How have (or haven’t) gyms adapted to consumers, and how have instructors approached the re-hiring process? It’s no secret that there was a plethora of fitness instructors that increased their revenue during the pandemic due to starting their own entrepreneurial ventures. In episode 61 of the KIPS Podcast, guest Vincent Metzo, MA, CSCS shares his outlook on the last few years and how the fitness industry has changed. Vincent is the Senior Director for Fitness Education of Town Sports International and overseas the onboarding and reupping of instructors with their training.
A major topic that we discuss is the dilemma gyms face as they try to recruit instructors to come work for them and how the pandemic has changed this process. Vincent also discusses his outlook on fitness education and his advice for instructors wanting to get hired as an entry-level trainer.
Book mentioned by Vince - https://www.hachettego.com/titles/dr-michelle-segar/the-joy-choice/9780306826092/ Article mentioned by Vince - http://clubinsideronline.com/archives/showarticle.php?articleID=051203 Careers at NYSC - https://careersnysc.com/?seg_id=01FV38FVYG6Y0PSG431XEZ6HRJ.8859.1648233984023 Kettlebell trainings: www.kettlebellconcepts.com KIPS Courses with Vince - https://kipsonline.org/kettlebell-corrective-strategies-and-techniques-shoulder-and-hip/ & https://kipsonline.org/online-club-training/
Contact Vince at vincent.metzo@tsiclubs.com
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
When you enter the fitness industry, what are the next steps you take to grow your career? Do you take another educational course, or do you try to get more experience? In episode 60 of the KIPS Podcast, guest Leslee Bender shares her insight from over three decades of experience in the fitness industry. Leslee provides insight into some of the biggest issues facing fitness professionals, education that she believes can provide better hands-on experience, and a mindset that can help an instructor grow their career. Leslee’s experience from the industry includes being a conference presenter, educator, published author, and gym management. She is the 2020 IDEA Personal Trainer of Year and actively creating education that improves an instructor’s knowledge base.
Follow Leslee on Instagram – https://www.instagram.com/lesleebender/ Learn more about I Am Ageless Now - https://iamagelessnow.com/
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
We kept the ball rolling in February with the free content we released, and had four podcast episodes and four YouTube tutorials published. Since last year, many fitness professionals have been suggesting how the virtual workout space isn’t going anywhere and to kick off 2022 that is more true than ever. The content KIPS released this past month dives more into the online workout realm and provides actionable tips that instructors can take and apply with their business.
The four YouTube tutorials we released were Using an Audio Interface for Online Workouts, Level-Up Cow-Cat, 5 Tips for Shooting a Headshot with Your Smartphone, and the Balance Online Platform. For the KIPS Podcast we had guests Kristi Taylor, Jason Cohen, Brooke Johnson and Robyn Parets. The links for these tutorials and podcast episodes can be found below.
If you’re a fitness professional in Seattle, check out the information on the upcoming PNW FitCon. Below is a link to the conference schedule and with code “VALENCIA” save $30 at checkout.
PNW FitCon - https://www.pnwfitcon.com/conferenceschedule/
Want us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.
Using an Audio Interface for Online Workouts - https://bit.ly/346tbwn
Level-Up Cow-Cat - https://bit.ly/3hvBi8L
5 Tips for Shooting a Headshot with Your Smartphone - https://bit.ly/3vxb2TO
Balance Online Platform - https://bit.ly/3sDfKh7
Kristi Taylor - https://bit.ly/3hvFg1h
Jason Cohen - https://bit.ly/3Mbh56x
Brooke Johnson - https://bit.ly/3sC75LV
Robyn Parets - https://bit.ly/3C6nHhP
Learn more about the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
A popular question after fitness professionals complete their instructor training is ‘what now’? What does an instructor do to get business and create a career within the fitness industry? In episode 59 of the KIPS Podcast, guest Robyn Parets shares the educational package she has created and cultivated since 2017. Pretzel Kids is a kids yoga instructional course that fitness professionals can join and then grow through their member resources. One of the major benefits that Pretzel Kids offers is their post-training online community and the support they offer to help instructors identify potential trainings.
Robyn shares her story behind Pretzel Kids and why she shifted away from her in-person yoga studio and went fully online. She dives into the intricacies of working with kids and the benefits of working with kids on their health & well-being.
Follow Pretzel Kids on Instagram - https://www.instagram.com/pretzelkidsyoga/ Learn more about Pretzel Kids - https://pretzelkids.com/ (20% off code: teachyogagrow)
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
One of the harsh realizations a lot of fitness instructors are understanding is that online workouts are tough. Learning how set up lights, mixers, and cameras is not within any typical certification course, and it’s a steep learning curve. Returning guest, Brooke Johnson shares the mental journey she went through on learning how to instruct online and how she overcame many of these new challenges. A topic that Brooke dives into is her approach to learning how to teach a different format in front of the camera. At the moment of this episode’s release, Brooke is transitioning to teaching indoor cycling and strength training which requires different camera set-ups and lighting.
Brooke Johnson has been in the fitness industry for a little over 10-years. She started out as an indoor cycling instructor and has been teaching a variety of formats since. Currently she resides in beautiful Maryland with her husband and two kids. Brooke is also an online instructor for Time 2 Train Fitness.
Take a workout with Brooke - www.youtube.com/channel/UCPcPzF9LiroqitWghyLz6bQ
Follow Brooke on Instagram - https://www.instagram.com/mrsbjohnson/
Start a 14-day pass with Time 2 Train Fitness – https://time2train.fitness/?ref=3
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
Two of the popular words used with building your online workout business are community and engagement. How do you get more views and subscribers on YouTube? And then how do you turn those into subscribers? Returning guest, Jason Cohen shares his tips and advice that has helped him grow Kaleigh Cohen Fitness on YouTube which currently has over 130K subscribers.
Many fitness professionals have wondered how you can use YouTube as part of your business and turn it into a revenue generating resource. Jason shares his “give and you will receive” model which is centered around giving away free workouts and how this leads to community. One of the key items that Jason discusses is making story building a part of your workout. This may be already present in your workout and Jason dives deeper into how you can connect them to your members experience.
Learn more about Kaleigh Cohen Fitness – https://www.kaleighcohen.com/ Subscribe to the Kaleigh’s YouTube Channel - https://www.youtube.com/channel/UChY_9WJx0saa0St48lSdytQ Follow Jason Cohen on Instagram - https://www.instagram.com/jcohen711/
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
When you started to learn about teaching online, what did that process look like? When you thought about having to learn how to edit, were you excited or nervous? In episode 56 of the KIPS Podcast, guest Kristi Taylor shares her experiences with learning how to teach online and then learning all the technical aspects to publish these workouts online. Kristi shares the software she used to make her online workouts look more professional and all the products she purchased.
On top of teaching online, Kristi has started her own group fitness format PowerBeat. This format is offered at two of the major gym chains in the Greater Phoenix Area and through her online channel. In this episode, Kristi shares the reasoning behind starting her own format and what makes it unique.
Follow Kristi on Instagram - https://www.instagram.com/fitkristaylor/ Follow Feel the Beat on Instagram - https://www.instagram.com/feelthebeatfitness/
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
In this new series for the KIPS Podcast we go through all the content we developed from the past month. In January we had three new episodes of the KIPS Podcast and four YouTube tutorials. We kick the episode off by jumping into the four tutorials we published on YouTube: 3 Tips for Creating Your Virtual Studio, The Best Webcam for Online Workouts, The Best LED Light for Online Workouts, and the Ultimate Streaming Package for Zoom. These tutorials are focused on creating value for your online workout business. Making your content appear more professional will only help your customers when the time comes to invest in your service. The three guests we had on the KIPS Podcast were Jamie Nicholls, Katie Cruz, and Christa Fairbrother. All three are from different areas of the fitness industry and bring a unique perspective to the advice they provide for our listeners.
January is a month of self-improvement and fitness professionals are no stranger to that. As fitness professionals, we teach behavior change techniques and for ourselves constantly look for advice on how to grow our business. What we’ve seen over the last two years within the fitness industry is that there’s no hiding from doing the items outside our comfort zone to build your fitness business. Excuses used to vary between “I’m too old to do social media” or “I don’t need XYZ to get more clients.” That mentality has needed to shift in order for instructors to make a living and evolve their career.
This monthly podcast episode is designed for the busy fitness professional that wants to hear about the new content we’re producing and short on time.
3 Tips for Creating Your Virtual Studio - https://bit.ly/3gnVLvH
The Best Webcam for Online Workouts - https://bit.ly/3slFtJE
The Best LED Light for Online Workouts - https://bit.ly/34ehcNq
Ultimate Streaming Package for Zoom - https://bit.ly/3gD54Z7
Episode with Jamie Nicholls - https://bit.ly/34wgP0C
Episode with Katie Cruz - https://bit.ly/3semT67
Episode with Christa Fairbrother - https://bit.ly/3onx3jB
Learn more about the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
Finding your passion is a common piece of advice many fitness professionals here within the fitness industry but what does the road to get there look like? With each guest on the KIPS Podcast, their unique story is what has driven them to different areas of the health & fitness industry and ultimately create a career for themselves. In episode 55, guest Christa Fairbrother shares her journey to aqua yoga and the many qualities of exercising in water that can benefit all populations. Christa started out wanting to learn more about modern yoga and due to a health issue found herself enjoying the properties of water. This new venture eventually led to teaching aqua yoga and her developing her own instructor training course.
Learn more about Christa - https://www.christafairbrother.com/ Follow Christa on Facebook - https://www.facebook.com/ChristaFairbrotherYoga Follow Christa on Instagram - https://www.instagram.com/aquacontentyogi/
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
A returning guest, Katie Cruz, co-owner of HIIT Logic in Central Oregon, is a fitness entrepreneur that has seen great success over the last two-years. Success and growth have typically been words not associated with boutique fitness over the last two-years, but the secret ingredient for Katie has been customer experience. In episode 54 of the KIPS Podcast, Katie shares the experience a new member goes through when they first join one of their gyms and why she feels like it’s so important to create that personal connection. Katie also shares why their hiring process is unique and how it contributes to the culture they have built at their two HIIT Logic locations and new Cycle Logic studio that just opened in January of 2022.
Learn more about HIIT Logic – https://hiitlogic.com/ Follow HIIT Logic on Instagram - https://www.instagram.com/hiitlogic/
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
Fitness conferences were one of the major businesses effected over the last two-years but how they adapted and learned over this period has helped them come back stronger for 2022. Fitness conferences has long been a great opportunity for fitness professionals to get their continuing education, network amongst peers, and check out the latest equipment within the fitness industry. In episode 53 of the KIPS Podcast, guest Jamie Nicholls, owner of Fitness Conventions Inc., shares how her conferences adjusted and how that helped her build a stronger line up going into this year. Jamie discusses how education has evolved over the years and provides advice for fitness instructors thinking about hosting events for their community.
Learn more about DCAC Fitcon – https://dcacfitness.com/ Learn more about Music City Fitcon - https://musiccityfitcon.com/ Learn more about PNW Fitcon - https://www.pnwfitcon.com/ Follow DCAC on Instagram - https://www.instagram.com/dcacfitness/
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
An overlooked but important part of a well-balanced training program is your feet. Your feet not only have receptors that help with feeding the brain information, but also are an integral part of your GAIT. In episode 52 of The KIPS Podcast, we have educator and business owner Dr. Emily Splichal. Dr. Splichal is a podiatrist by trade and has been a world renown fitness educator for the last 20-years. Throughout this episode, Dr. Splichal shares her advice on barefoot training, how to integrate sensory training, and the importance of the feet and hands in the core.
Dr. Splichal is the owner of the Evidence Based Fitness Academy (EBFA) and Naboso. EBFA provides live and only education for fitness professionals, which includes their popular Barefoot Training Specialist. Naboso is a consumer-based company focusing on sensory products such as insoles, mats, and socks.
Learn more about Naboso - bit.ly/3hqZoCc Learn more about EBFA - https://ebfaglobal.com/ Contact Dr. Splichal - www.dremilysplichal.com Follow Dr. Splichal on Instagram - @dremilydpm
Learn more about KIPS - https://kipsonline.org/
Coming into the fitness industry Eric Levitan knew he had a purpose of helping the active aging community. As an entrepreneur, having a purpose is what helps drive a business forward and create a special opportunity for those involved. In episode 51 of the KIPS Personal Trainer Application Podcast, Eric Levitan, owner of Vivo, shares why he started his new business, provides advice for individuals that own their own business, and jumps into moments that made an impact on the business.
Vivo is an online strength training community for the 55+ community. Online instructors provide coaching through Zoom while developing a community for those that participate.
Learn more about Vivo - https://teamvivo.com/ Follow Vivo on Instagram - https://www.instagram.com/teamvivofitness/
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
In episode 50 of the KIPS Personal Trainer Application Podcast we take a different approach. With this being a major milestone for the podcast, we want to make sure we give thanks to all the listeners across the globe and all the great guests that we’ve had on the podcast. To have amassed a global audience that tunes in and consistently comes back is why we continue to record more episodes.
This episode starts with host Tyler Valencia, Owner of KIPS, sharing the main reasons why the podcast was started and then going into what he has learned through the process. Next, Tyler shares the top cities and countries that continue to tune for the podcast. Lastly, Tyler shares three of his favorite clips from some of the recent episodes.
From everyone on the KIPS Team, we thank you for listening!
Check out the KIPS Virtual Training Resources - https://kipsonline.org/virtual-training-resources/
Check out Canva - https://www.canva.com/join/alaska-shadows-carp
Learn more about KIPS - https://kipsonline.org/ Follow Tyler on Instagram - https://www.instagram.com/tyler_kipsonline/
Learn more about Time 2 Train Fitness - https://bit.ly/3EGyGOV
Teaching any workout format online can be a new experience for a fitness professional. Yoga is a format that requires the instructor to bend, invert, move side-to-side, and speak at different tones. These unique differences make it one that takes experimenting and patience. In episode 49 of the KIPS Personal Trainer Application Podcast, guest Jenn Tarrant shares her experiences with teaching yoga online and the changes she made to her own at-home filming studio. Jenn also shares her experience with changing careers and the things she learned from being a teacher.
Jenn Tarrant is a Master Trainer for YogaFit and an ERYT-500 Instructor.
Follow Jenn on Instagram – https://www.instagram.com/jenntarrantyoga/ Learn more about Jenn - https://jenntarrant.com/
Learn more about KIPS - https://kipsonline.org/
Learn more about Time 2 Train Fitness - https://bit.ly/3EGyGOV
Have you been thinking about giving it a go by yourself in the fitness industry? Starting an outdoor bootcamp is one of the businesses set to explode in 2022 and can be a high return option that helps you change your career. In episode 48 of the KIPS Personal Trainer Application Podcast, guest Jono Petrohilos shares his tips that helped him create one of the most popular bootcamps in Australia. Jono’s roadmap has helped him now develop a course that helps others build their business and develop a new career with his company Fitness Education Online. Jono is a podcast host, international speaker and educator. Throughout this podcast episode Jono gives tips that fitness professionals can apply right away and the logical reasoning behind these steps.
Learn more about Fitness Education Online - https://fitnesseducationonline.com/ Follow Fitness Education Online on Instagram - https://www.instagram.com/fitnesseducationonline/
Learn more about KIPS - https://kipsonline.org/
Learn more about Time 2 Train Fitness - https://bit.ly/3EGyGOV
When you find a fitness industry veteran that truly enjoys educating and giving back it is a special resource. In episode 47 of the KIPS Personal Trainer Application Podcast, we have guest Dr. Evan Osar, co-founder of the Institute for Integrative Health & Fitness Education (IIHFE). Dr. Osar is an educator who speaks on the fitness conference circuit, author, and adjunct faculty at RMUHS. Throughout this episode, Dr. Osar shares his advice on educational resources for fitness professionals and items he performs on a weekly basis to help his business consistently grow. Dr. Osar also shares his definition of corrective exercise and how individualization should be the basis of any training program.
Learn more about IIHFE - https://iihfe.com/ Follow IIHFE on Facebook - https://www.facebook.com/Fitness.Education.Seminars
Learn more about KIPS - https://kipsonline.org/
Learn more about Time 2 Train Fitness - https://bit.ly/3EGyGOV
When trying to grow your group fitness schedule and increase your revenue streams, one of best ways to do so is being able to teach multiple group fitness formats. From a gym’s perspective, being able to teach choreography and other formats allows you to substitute when needed and run your own weekly classes. This is no easy task as teaching choreography takes time and practice. In episode 46 of the KIPS Personal Trainer Application Podcast, guest Stacy Merrill shares her journey through the fitness industry and all the formats she currently teaches. Stacy started like most by taking a group fitness class and falling in love with the idea of teaching her own. At the moment, Stacy teaches HIIT, High Fitness, bootcamp and can substitute in formats such as barre and pilates.
Follow Stacy on Instagram - https://www.instagram.com/stacy.merrill.fitness/
Learn more about KIPS - https://kipsonline.org/
Learn more about Time 2 Train Fitness - https://bit.ly/3EGyGOV
One of the hardest elements of running a fitness business is creating consistent quality content for social media. Where do you start? What strategy do you follow? These are all questions that any fitness professional will ask themselves when wanting to grow their brand and generate revenue for their business. In episode 45 of the KIPS Personal Trainer Application Podcast, we have guest Nina Carr who is an industry veteran that has taught group exercise, managed her own team, developed a group exercise format, and is now instructing online. At the moment, Nina has just shy of four thousand followers on Instagram. By being transparent and discussing topics relevant to her niche market, Nina keeps her audience engaged and consistently growing.
Learn more about Nina – https://www.teamcarrconsulting.org/ Follow Nina on Instagram - https://www.instagram.com/realtalkwithninacarr/
Learn more about KIPS - https://kipsonline.org/
How do you become a fit-preneur? As a fitpro, you’ll find areas or concepts in the industry that you embrace with both arms. Once you become a subject expert, what are your next steps?
Paul Howell has 26 years of experience in the fitness industry as a WABBA Olympic weightlifting instructor and NASM CPT. His primary business focuses on the importance of fascia and proper movement patterns to reduce faulty biomechanics and avoid injuries. Creator of The Sling Method, Paul has written several ebooks for runners, triathletes, and golfers. Paul also runs the Sling Method certification courses across the globe.
Follow Paul at: www.theslingmethod.com Facebook - The Sling Method - Fix Your Injuries and Revolutionize Your Running Instagram - @runningbiomechanics
Personal training sales are one of the hardest but necessary elements of working in the fitness industry. Without new clients, your business doesn’t grow and ultimately you find yourself looking to find a different career path. Industry veteran Mark Myers has worked in almost every capacity associated with gym franchises and in this episode, he shares key sales items that can help any fitness professional. Mark has had stints with Equinox, Spectrum Athletic Clubs, Bay Club and the Fayetteville Athletic Club, and now works on the tech side of the fitness industry.
Mark starts this episode by sharing his journey in the fitness industry which included helping open new Equinox clubs on the west coast, and then dives into example of approaching new clients in the gym. The episode finishes with Mark sharing one of the best tips with sales that involves learning how to better communicate.
Learn more about My Body Fat Coach – https://mybodyfatcoach.com/
Learn more about KIPS - https://kipsonline.org/
Virtual training has become the norm for many fitness professionals over the last year. During this time individuals have invested in cameras, mixers, microphones and other recourses that make their online workouts stand out and appear professional. In episode 43 of the KIPS Personal Trainer Application Podcast, we have guest Brooke Johnson. Brooke is a Maryland based instructor who instructs online for Time 2 Train Fitness, teaches virtual clients, and a handful of in-person classes in her community. This episode focuses on the journey Brooke took to making leaps as an online instructor and her mindset along the way.
Take a workout with Brooke - https://youtu.be/ug5revH1-rQ
Follow Brooke on Instagram - https://www.instagram.com/mrsbjohnson/
Start a 7-day pass with Time 2 Train Fitness – https://time2train.fitness/?ref=3
Learn more about KIPS - https://kipsonline.org/
Think today's fitpro only has a place in a facility or doing virtual training? Think again! Within the fitness industry there are a multitude of job roles and opportunities you may not even be aware of. Trevor Irwin, VP of Sales for LIV North takes us on a journey of discovery into the world of vertical markets including facility design, business procurement, and business practices that work. Trevor leads the fitness equipment sales division of LIV North, directly overseeing the company’s B2B sales team, the consumer sales team, the national dealer network, and clients with global agreements with LN’s manufacturing partners. LIV North is a Canadian company with offices in Vancouver, Calgary, Edmonton, and Toronto. In addition to fitness equipment sales, LIV North has a robust management division that operates over 80 sites across Canada.
FitPro Foundations, hosted by Karyn Silenzi, presents: https://www.linkedin.com/in/trevor-a-irwin/ https://www.livnorth.com https://www.linkedin.com/company/liv-north/
Start a 7-day pass with Time 2 Train Fitness - https://bit.ly/3i7lmuy
Creating a brand for yourself is something all fitness professionals strive to achieve. Whether it is creating an online course for fitness pros or growing a virtual workout platform, each of these requires dedication and a desire to not quit. In episode 42 of the KIPS Personal Trainer Application Podcast, guest Aimee Nicotera shares how she adapted her business over the last year and is utilizing all the skills she has amassed over her fitness career.
In 2020, Aimee developed her own training platform for fitness professionals which encompasses the latest training principles and requires little to no equipment. At the same time, Aimee has been growing her own virtual gym that teaches her signature format, E5 Collective, and more!
Learn more about Aimee and the E5 Collective - https://aimeenicotera.com/
Learn more about KIPS - https://kipsonline.org/
Fitpros may not be aware of the inner workings of the industry. Can any fitness professionals break into the conference circuit or launch their own Continuing Education Course to make additional income streams? Should facility owners have the right to choose which certification programs their staff need? What areas of the industry are working and which are outdated? Tyler Valencia shares his insights. For only being in the fitness industry a little over ten years, Tyler has already had stops at NESTA, NCCPT, and Smart Fitness. In 2016 he started the Kinesiology Institute for Performance Specialists (KIPS), and in 2020 relaunched Time 2 Train Fitness, an online exercise platform which specializes in live and on demand workouts for those wanting to workout at-home. Tyler holds both a bachelor's and master's degree in Kinesiology and will be completing his PhD in Health and Human Performance later this year.
Learn more about KIPS - https://kipsonline.org/ Learn more about Time 2 Train Fitness - https://time2train.fitness/ Follow Tyler - https://www.instagram.com/tyler_kipsonline/
Start a 7-day pass with Time 2 Train Fitness - https://bit.ly/3i7lmuy
In episode 41 of the KIPS Personal Trainer Application Podcast, we have returning guest Sean Sewell. Sean is the owner of Engearment and Colorado Personal Fitness. Engearment is an affiliate marketing-based company that focuses on outdoor recreation. At moment, Engearment hosts over 40 writers that are creating an assortment of content that is written and video based. Throughout this episode Sean shares his journey creating Engearment and his advice for fitness professionals wanting to generate affiliate commission. Affiliate marketing has been a tool for fitness professionals to earn revenue over the years but can also be a strategy for creating consistent marketing materials.
Learn more about KIPS - https://kipsonline.org/
Learn more about Engearment - https://engearment.com/
When you learn from Fabio Comana, you are standing on the shoulders of giants. Fabio discusses HIIT programming, energy systems of the body and breaks down several myths within the fitness industry. Fabio Comana is a brilliant international presenter, media spokesperson, and accomplished author. He is a faculty instructor at San Diego State University, University of California at San Diego and NASM, and one of the leading course developers of almost all fitness specialized courses. Fabio is also a scientific advisor for Orange Theory Fitness, academic consultant with FEA Asia, and the creator of ACE’s IFT™ model & live educational workshops.
Learn more about KIPS - https://kipsonline.org/
Start a 7-day pass with Time 2 Train Fitness - https://bit.ly/3i7lmuy
Izabela Ruprik is an author and indoor cycling instructor. A level 3 Personal Trainer in the UK, she has been teaching group fitness for over 9 years. Izabela has taught over 3.000 classes and currently works with special populations – specifically cycling for individuals with Parkinson’s Disease.
The Brian Grant Foundation provides tools to help improve the well-being of people with Parkinson’s. Founded by former NBA player Brian Grant who is living with Parkinson’s, our programs focus on exercise and nutrition.
Learn more at - www.briangrant.org Learn more about Indoor Cycling Classes specifically for people suffering from Parkinson’s Disease (PD) - https://www.parkinsonscyclingcoach.com/
Start a 7-day pass with Time 2 Train Fitness - https://bit.ly/3i7lmuy
Paige Denison has over 20 years of experience working with evidence-based health promotion programs for older adults and adults aging with disability. She is Director of Health, Wellness, and Project Enhance at Sound Generations in Seattle Washington, where the mission is to support people on their aging journey through community connections and accessible services.
Paige oversees the ongoing research coordination, adaptation, licensing, and dissemination of two health focused programs reaching over 25000 unique participants a year: Enhance®Wellness, and Enhance®Fitness. Paige also serves on the Exercise Is Medicine Older Adult Advisory Committee for the American College of Sports Medicine, University of Washington Health Promotion Research Center Community Advisory Board and is the recent past Chair of the Evidence Based Leadership Collaborative.
FitPro Foundations, hosted by Karyn Silenzi, presents: Project Enhance programs: www.projectenhance.org Our Scientific Advisory Partners: https://depts.washington.edu/hprc/ Guidance referenced: https://www.who.int/dietphysicalactivity/physical-activity-recommendations-65years.pdf
Start a 7-day pass with Time 2 Train Fitness - https://bit.ly/3i7lmuy
Cori Lefkowith is the owner of Redefining Strength, which strives to empower clients through fitness and nutrition while teaching them to train smarter, not just harder. In our current culture of “No pain, no gain” and “more is better,” Redefining Strength teaches clients a more efficient and intentional way to train, in order to get results. There are no quick fixes or fad diets at Redefining Strength, it’s all about learning what you truly need in order to achieve lasting results. Cori’s programs have helped over 100,000 people around the world and her free articles and videos are viewed by millions of people.
FitPro Foundations, hosted by Karyn Silenzi, presents: https://redefiningstrength.com/
Start a 7-day pass with Time 2 Train Fitness - https://bit.ly/3i7lmuy
Nathalie Lacombe is a coach and cupid of Canada’s fitness industry. Blending 25 years of international experience with degrees in psychology and exercise science, Nathalie passionately supports thriving careers for fitness leaders. Drawing from her vast knowledge and expertise, Nathalie guides listeners through a lively discussion about the importance of fitness while understanding and negotiating your worth as a fitpro. Nathalie is the Vice President of the Fitness Industry Council of Canada and a canfitpro Advisory Panel Member.
FitPro Foundations, hosted by Karyn Silenzi, presents: https://nathalielacombe.com/
Start a 7-day pass with Time 2 Train Fitness - https://bit.ly/3i7lmuy
Duff Gibson is a World and Olympic Champion, and founder of the innovative youth multi-sport program, Dark Horse Athletic. Duff competed from 1999 to 2006 where he won gold in the Olympic Men’s Skeleton Race. Today, Duff is a paid speaker, coach, father, and Captain with The Calgary Fire Department. His company Dark Horse Athletic aims to develop physical literacy and athleticism for kids, all while fostering an intrinsic love of sport. Duff's guiding philosophy is to ensure that exercise and movement at any age remains fun. Check out this episode to learn more about exciting new opportunities to work with and learn from Duff.
FitPro Foundations, hosted by Karyn Silenzi, presents: https://www.darkhorseathletic.ca/
Start a 7-day pass with Time 2 Train Fitness - https://bit.ly/3i7lmuy
In episode 40 of the KIPS Personal Trainer Application Podcast, we have guest Jason Cohen. Jason is the producer and strategist for the Kaleigh Cohen Fitness YouTube Channel. At the time of this recording this YouTube channel has over 69,000 subscribers and is monetized. Jason shares his set up for recording their high-quality workouts, and the process he went through to learn these items. Jason is self-taught in the area of video production but is constantly searching for ways to improve their channel. Tune in to hear Jason’s advice for getting your YouTube channel monetized and resources he recommends for anyone doing online workouts.
Learn more about Kaleigh Cohen Fitness – https://www.kaleighcohen.com/ Subscribe to the Kaleigh’s YouTube Channel - https://www.youtube.com/channel/UChY_9WJx0saa0St48lSdytQ Follow Jason Cohen on Instagram - https://www.instagram.com/jcohen711/
Learn more about KIPS - https://kipsonline.org/
In episode 39 of the KIPS Personal Trainer Application Podcast, we have guest Kaleigh Cohen. Kaleigh is a professional YouTube fitness professional with over 69,000 subscribers. Through her channel she is able to reach a global audience, but also make a living that keeps her following her passion. On Kaleigh’s channel you will find indoor cycling workouts for all levels, as well as stretching and strength training workouts. At the moment, Kaleigh lives in Dubai and has an at-home studio that her and her husband have developed. Throughout this podcast episode Kaleigh provides advice for fitness professionals thinking about putting their workouts on YouTube and shares the beginnings of her channel and how it has grown to its current monetized status.
Learn more about Kaleigh – https://www.kaleighcohen.com/ Subscribe to Kaleigh’s YouTube Channel - https://www.youtube.com/channel/UChY_9WJx0saa0St48lSdytQ Follow Kaleigh on Instagram - https://www.instagram.com/kaleighacohen/
Learn more about KIPS - https://kipsonline.org/
Imagine a health care system that recognizes the benefits of physical activity as a way of decreasing the likelihood of chronic health conditions. Prior to the pandemic, a large percentage of Canada's population was below minimum recommended activity levels. Inactivity numbers are increasing and mental health is being impacted as a result. In his role as Program Director for Alberta’s chapter of the national program Prescription To Get Active, Jeff Tareta has developed a unique service delivery model to better connect the primary care industry with recreation and fitness professionals, in order to prevent and treat many different chronic conditions through the prescription of physical activity, ultimately leading to improved overall quality of life.
FitPro Foundations, hosted by Karyn Silenzi, presents: Prescription to Get Active (RxTGA) www.prescriptiontogetactive.com Go Get.Fit www.goget.fit International Coaching Federation https://coachingfederation.org/
Widely known as one of the top experts in the world in coaching endurance athletes using power meters, Hunter Allen’s goal has always been to teach athletes how to maximize their training and racing potential through analysis of power data. Hunter guides listeners through the history of the power revolution within cycling and ideas to spark the inspiration as to how fitpros can pursue new and exciting business models within the industry.
FitPro Foundations, hosted by Karyn Silenzi, presents: Back in 1990 Hunter Allen was presented with an opportunity that would change the face of cycling on a global scale. Through collaboration and innovation with other cycling coaches and exercise physiologists, the methodologies of racing and training in cycling was forever changed. Popular cycling training programs like USA Cycling, Zwift, Peloton, and ICG are based off of training concepts from the work that Hunter Allen was instrumental in bringing to the public.
Learn More about Peaks Coaching Group - http://www.peakscoachinggroup.com/
Learn More about KIPS - https://kipsonline.org/
Mike Michels has been asked to speak at every major fitness conference and trade show around the world for the last 25 years delivering presentations on exercise physiology, corrective exercise, heart rate training, periodization and sport conditioning. As one of the key players in the launch of the Spinning program with Johnny G in 1995, Mike continues to influence the industry through his role as Development Manager for North and South America with LifeFitness/ICG.
Learn more about LifeFitness - https://www.lifefitness.com/en-us
Learn more about Team ICG - https://www.teamicg.online/
Learn more about KIPS - https://kipsonline.org/
In episode 38 of the KIPS Personal Trainer Application Podcast, we have guest Kelly Coulter, owner of Fit Pros Connect. Over the last year Kelly has cultivated a group of fitness professionals in her private Facebook group that is pushing 9000 members! In this group she does weekly streamed videos and provides higher value sessions to members at a cost. This group is packed with information for fitness professionals wanting to grow their business or learn a new skill. Throughout this episode Kelly explains her process for the content she develops and provides insight into growing into 2021.
Fit Pros Connect Facebook Group - https://www.facebook.com/groups/FitnessProsIdeas/ Fit Pros Connect Instagram - https://www.instagram.com/fitprosconnectinsta/
Learn more about KIPS - https://kipsonline.org/
In episode 37 of the KIPS Personal Trainer Application Podcast, we have guest Denise Imbesi, owner of Muscle Mixes Music. In 2020, music licensing became a major issue for fitness instructors wanting stream their workouts. Previously, fitness instructors were covered by the gyms they worked for but when working on their own they faced a barrier unknown to them. Throughout this episode Denise defines the key terms for fit pros doing online workouts and provides her insight moving forward.
Learn more about Muscle Mixes Music - https://musclemixes.com/virtual/ Muscle Mixes Music Instagram - https://www.instagram.com/musclemixes/
Learn more about KIPS - https://kipsonline.org/
In episode 36 of the KIPS Personal Trainer Application Podcast we have Master Phil Ross, a martial arts professional with 20+ years in the fitness industry. Throughout this episode Master Phil discusses his approach to incorporating martial arts into general fitness, and how he has adapted his business during the pandemic.
Topics Discussed in This Episode • Martial arts resources for personal trainers. • Exercise modalities that integrate well with martial arts training. • Difficulties for martial arts business owners over the last year. • Ways for business owners to adapt to online training.
Website: https://philross.com/ Facebook: https://www.facebook.com/Masterphilindustries
Learn more about KIPS - https://kipsonline.org/
In episode 35 of the KIPS Personal Trainer Application Podcast, we have Janice Jaicks, owner of FitnessFest Events & Conferencing. Fitness conferencing are a great avenue for fitness professionals to gain more knowledge, but also develop new relationships. But how does one put on an event of this size and create value? Throughout this episode Janice talks about the intricacies of event planning and how she developed a yearly event that attracts fitness professionals from around the country.
Website: https://fitnessfest.org/ Instagram: @fitnessfest.events KIPS Aqua Progressions Certification - https://kipsonline.org/aqua-progressions/
Learn more about KIPS - https://kipsonline.org/
In episode 34 of the KIPS Personal Trainer Application Podcast we have Justin Slim, an at-home personal trainer from Canada. Throughout this episode Justin tackles the nitty gritty questions involved with at-home personal training. For example, how a fitness professional can approach the at-home assessment and use technology to improve the process. Also, Justin talks about creating new habits with his clients, and how starting small can ultimately create positive long-term benefits.
Topics Discussed in This Episode • Discussing controversial topics with your clients. • Addressing questions from a client that saw something online. • Barriers to working with clients foreign to training at-home. • Training the mind with exercise and creating new habits.
Website: https://justinslimm.com/ Instagram: @slimmfitness
Learn more about KIPS - https://kipsonline.org/
In episode 33 of the KIPS Personal Trainer Application Podcast, we have Karyn Silenzi, a CanFitPro fitness professional from Canada. While the KIPS Personal Trainer Application Podcast has primarily hosted guests from the United States, it’s great for industry professionals to hear how the pandemic has affected fitness pros in different parts of the globe. Karyn shares the latest information for Canadian fitness pros and insight into the future. She also provides an explanation of how one becomes a certified personal trainer in Canada, and how this differs from the United States.
Website: https://calgaryfitnessinstructortraining.com/ Instagram: @ sportgirl40
Learn more about KIPS - https://kipsonline.org/
In episode 32 of the KIPS Personal Trainer Application Podcast, we have Raphael Konforti, Senior Director of Fitness for YouFit Health Clubs. Throughout this episode Raphael provides valuable advice for personal trainers wanting to provide well-rounded training programs. It's important to keep in-mind that your clients usually train with you for 1-2 hours per week, so how do you keep them engaged outside the gym? Raphael will provide drills and advice that he's seen implemented at a high level.
Website: http://www.raphaelkonforti.com/ Instagram: @raphaelkonforti
Learn more about KIPS - https://kipsonline.org/
In episode 31 of the KIPS Personal Trainer Application Podcast, we have international fitness pro Tammy Snow Johnston from Ontario, Canada. Tammy owns her own in-home training business and throughout this episode shares her experiences from over the year. One of the unique features that Tammy focused on with her training was creating an online community. She emphasized genuine content that connected with her clients and helped them open up in a virtual space.
Website: tammysnowjohnstonfitness.ca Instagram: @tammysnowjohnstonfitness Facebook: Tammy Snow-Johnston Fitness
Learn more about KIPS - https://kipsonline.org/
In episode 30 of the KIPS Personal Trainer Application Podcast we have returning guest Sean Sewell. Sean is the owner of Colorado Personal Fitness and Engearment. Since the pandemic, Sean has invested his time and money to improving his streaming workout set up. Throughout this episode Sean provides insight into the gear he uses and the why behind it.
Learn more about KIPS - https://kipsonline.org/
Learn more about Engearment - https://engearment.com/
In episode 29 of the KIPS Personal Trainer Application Podcast we have returning guest Nick O’Brien, who is one of the assistant strength coaches at Fresno State University, where he primarily oversees the baseball, wrestling, women's volleyball, and women’s lacrosse. Episode 29 is the follow up episode to Nick’s first episode breaking down the implementation of strongman training for athletic performance. Nick starts this episode by going through some of the history of strongman training, and then dives into programming strongman exercises.
Learn more about KIPS - https://kipsonline.org/
Learn more about Nick O'Brien - https://coachobrien.com/
In Episode 28 of the KIPS Personal Trainer Application Podcast we have returning guest Dr. Ayla Donlin. As the director of the LifeFit Center at Cal State University Long Beach, Dr. Donlin focuses on health and wellness for students, faculty and individuals from the community. She has been in the fitness industry for 15 years as a group fitness instructor, personal trainer, fitness manager, general manager, and a professor of kinesiology. In this episode we focus on the topic of wellness for the fitness professional. As fitness instructors we often focus on our clients and their wellbeing, but what about the instructor themselves? This episode will dive into how an instructor can develop healthy habits for their long-term health and create meaningful relationships.
Learn more about KIPS - https://kipsonline.org/
Learn more about Ayla Donlin Wellness - https://www.ayladonlinwellness.com/
In this episode 27 of the KIPS Personal Trainer Application Podcast we have Nick O’Brien who is one of the assistant strength coaches at Fresno State University, where he primarily oversees the baseball, wrestling, and women’s field hockey team. As a strength coach or personal trainer, we’ve probably seen or come across strongman implements. But how do they fit into an athletic training program? Nick is also an amateur strongman and heavy athletic highland games competitor. Nick starts this episode by going through some of the misconceptions of strongman training, and then provides his insight into how a strength coach can implement strongman training with their athletes.
Learn more about KIPS - https://kipsonline.org/
Welcome to episode 26 in the KIPS Personal Trainer Application Podcast. The tools we use as fitness professionals can help engage our clients but also make sessions more enjoyable. In this episode we have guest Elizabeth Lenart who dives into the benefits of the BOSU Ball and its many uses. The BOSU Ball is a tool that many associate with unstable surface training, and Elizabeth provides exercises that can utilized with a variety of populations.
Learn more about KIPS - https://kipsonline.org/
Learn more about Elizabeth Lenart - https://www.elizabethlenart.com/
Welcome to episode 25 in the KIPS Personal Trainer Application Podcast. One of the most important aspects of sustaining a career in the fitness industry is being able to market yourself or the business you operate. In this episode we have Debra Atkinson who at age 49 left her well-paying position and started working for herself. Since then she started her own brand called ‘Flipping 50’, which is its own podcast and tv show. In this episode Debra shares her tips for developing content and how she honed in on her branding.
Learn more about KIPS – https://kipsonline.org/
Learn more about Flipping 50 - https://www.flippingfifty.com/
In episode 24 of the KIPS Personal Trainer Application Podcast we have a topic that every personal trainer has had to plan for… training the male client in the 35-55 age range. In the fitness industry we hear about training active adults, training young athletes, but what about the male client that is working 40+ hours a week and looking to stay healthy? Our guest is Nick Clayton who has had stops in the fitness industry as a personal trainer, working in sport performance, was at NSCA for 8-years, and more recently as the COO of the Pain Free Performance Certification. Nick’s educational background is in exercise science with an MBA as well, and those definitely shaped his responses in this episode.
Learn more about KIPS - https://kipsonline.org/
In episode 23 of the KIPS Personal Trainer Application Podcast we jump into the world of indoor cycling with BeatBoss Senior Director Robert Leadley. Cycling has been around since the mid-80’s and is one of the foundations of a group fitness schedule. Robert discusses the different methodologies within indoor cycling and dives into the ways BeatBoss is differentiating itself.
Learn more about KIPS - https://kipsonline.org/
Learn more about BeatBoss - https://www.beatboss.rocks/
In episode 22 of the KIPS Personal Trainer Application Podcast we have a special topic in the realm of technology. The use of technology in performance has been one that has helped push the physical capabilities of athletes and is starting to sprinkle down into mainstream fitness. In this episode we have Ryan Alexander who has been developing an assessment application that has athletic performance and mainstream fitness use. Ryan shares the struggles they are facing launching such a powerful application and how this idea came to fruition.
Learn more about KIPS – https://kipsonline.org/
Learn more about Exoderma - http://exoderma.io/vision/
In episode 21 of the KIPS Personal Trainer Application Podcast we have guest Matt Berenc who is an educator and coach. One of the most important aspects of the fitness industry is education. It keeps our clients safe and it helps fitness professionals develop. Matt shares his insight on staff development and experiences with a tier structure within a fitness department.
Learn more about KIPS - https://kipsonline.org/
In episode 20 of the KIPS Personal Trainer Application Podcast we have Elizabeth Lenart. Elizabeth is a fitness industry speaker, the program director of Balletone, and a master trainer for BOSU Barre. Throughout this episode she shares advice for fit pros wanting to develop relationships with organizations, and her very cool idea of fitness counseling for fitness professionals.
Learn more about KIPS - https://kipsonline.org/
Lear more about Elizabeth - https://www.elizabethlenart.com/
In episode 19 of the KIPS Personal Trainer Application Podcast we have a fitness professional that has truly carved out his own path. We have guest Steve Feinberg who is the owner and creator of Speedball Fitness, is a well-known speaker on the fitness conference circuit, and is currently streaming high quality classes on HIPBOX. In this episode Steve shares his advice on joining the speaking circuit and how he is streaming his workouts through Vimeo.
Learn more about KIPS - https://kipsonline.org/
Learn more about Speedball Fitness - http://www.speedballfitness.com/
In episode 18 of the KIPS Personal Trainer Application Podcast we have international gym owner Mona Bitar from Amman, Jordan. Mona is one of the owners of LIFT JO, a master instructor for Kettlebell Concepts, and the gyms head coach. The programming offered at LIFT JO is truly a unique experience for its members, which includes kettlebell classes, strength & conditioning classes, and classes that include battle ropes, suspension training, sleds and so much more. Mona shares what she is doing for her current online classes and the steps she’s taking to improve this process. These are the steps that are helping her grow her business and attract new international members.
Learn more about LIFT JO - http://www.liftjo.com/
Learn more about KIPS - https://kipsonline.org/
In episode 17 we have the owner and developer of Bodyblade, Bruce Hymanson. By trade, Bruce is a physical therapist and educator but through his innovative approach to movement he developed the Bodyblade roughly 30-years ago. Throughout this episode Bruce shares his approach to patient rehab and his journey to developing the Bodyblade.
Learn more about Bodyblade - https://bodyblade.com/
Learn more about KIPS - https://kipsonline.org/
In episode 16 of the KIPS Personal Trainer Application Podcast we have our first exercise equipment manufacturer. Chris Severs is the owner and developer of Anchor Point Training. Throughout this episode Chris shares his insight on Anchor Point Training, and the benefits of utilizing bands, suspension training and other forms of anchored resistance.
Learn more about Anchor Point Training – https://anchorpointtraining.com/
Learn more about KIPS - https://kipsonline.org/
In episode 15 of the KIPS Personal Trainer Application Podcast we discuss how gym owners can adjust to the current COVID-19 pandemic. Guest Katie Cruz is the co-owner of HIIT Logic which has locations in Redmond & Tumalo, Oregon. Katie is a prime example of a gym owner that has adapted to each phase during the current pandemic and is continually pushing to offer a high-quality workout experience for their members.
Learn more about HIIT Logic - https://hiitlogic.com/
Learn more about KIPS - https://kipsonline.org/
In episode 14 of KIPS Personal Trainer Application Podcast we have a topic that every fitness professional can utilize with their clients, circuit training. The episodes guest is Dr. Tony Nunez who is an assistant professor at Metropolitan State University of Denver. He’s a presenter on the fitness speaking tour and has been in the fitness industry for 10-years. In this episode we dive into current recommendations for circuit training, differences in the application of circuit training, and the future of circuit training research.
Learn more about KIPS - https://kipsonline.org/
In episode 13 of the KIPS Personal Trainer Application Podcast we have a fitness professional that has truly excelled on many different levels within the industry. Giovanni Roselli is a Master Instructor for ViPR Pro and the Institute of Motion. He speaks around the country at many of the top conferences, and is a personal trainer based in South Florida. In this episode we discuss his use of developmental kinesiology when working with clients and many of the concepts discussed in a ViPR Pro seminar such as “farm strength” and “strength at odd angles”.
Learn more about KIPS - https://kipsonline.org/
Learn more about Giovanni Roselli - https://giovanniroselli.com/
In Episode 12 of the KIPS Personal Trainer Application Podcast we have guest Dr. Ayla Donlin. As the director of the LifeFit Center at Cal State University Long Beach, Dr. Donlin focuses on health and wellness for students, faculty and individuals from the community. She has been in the fitness industry for 15 years as a group fitness instructor, personal trainer, fitness manager, general manager, and professor of kinesiology. Throughout this episode we discuss integrating wellness techniques and how wellness fits into a well-balanced training program.
Learn more about KIPS - https://kipsonline.org/
Learn more about the LifeFit Center - https://www.csulb.edu/college-of-health-human-services/lifefit-center
In episode 11 of the KIPS Personal Trainer Application Podcast we have guest Dr. Jan Schroeder. Dr. Schroeder is a veteran of the fitness industry haven spoken at countless health & fitness conferences, taught group exercise for 20+ years and is the department chair for the fitness track at California State University Long Beach. Throughout this episode Dr. Schroeder shares her tips for those wanting to teach group exercise, and shares what has been useful for those wanting to stream a group exercise workout.
Learn more about KIPS - https://kipsonline.org/
Lear more about the Fitness Track at CSU Long Beach - https://web.csulb.edu/colleges/chhs/departments/kin/degree_options/Fitness.htm
In episode 10 of the KIPS Personal Trainer Application Podcast we have Dr. Jason Karp who is a running specialist based in San Diego, California. Dr. Karp has a PhD in Exercise Physiology from Indiana University and was the 2011 IDEA Personal Trainer of the Year. Throughout this episode Dr. Karp will share his insights on running drills, treadmill running benefits, the differences in running shoes, and how strength training fits into a running program.
Learn more about KIPS - https://kipsonline.org/
Learn more about Run Fit - https://run-fit.com/home
On Episode 9 of the KIPS Personal Trainer Application Podcast we have guest Sean Sewell who is a certified personal trainer, sports nutritionist, and FMS Level 1. Sean is the owner of Colorado Personal Fitness, Engearment and Mountain Fitness School. In this episode we discuss starting an in-home personal training business and all the steps involved with generating leads. If you’re someone wanting to learn more about the gadgets involved in creating high quality content, this is going to be an episode for you.
Learn more about KIPS - https://kipsonline.org/
Learn more about Colorado Personal Fitness - https://www.coloradopersonalfitness.com/
In this episode of the KIPS Personal Trainer Application Podcast we dive into the next steps for a personal trainer. A popular question many entry-level personal trainers will have is "what's next?". Many personal trainers get their certification and are left asking what to do next in their young career. Guest Vincent Metzo, MA, LMT, CSCS provides his input after helping thousands of personal trainers enter the industry or recertify with a specialty certification.
Learn more about KIPS - https://kipsonline.org/
In this episode of the KIPS Personal Trainer Application Podcast we discuss how a trainer can develop a niche market and define the product/service they are selling. Guest Kelly Manzone is a personal trainer based in Connecticut, and develop workshops for a variety of audiences.
Learn more about KIPS - https://kipsonline.org/
In this episode of the KIPS Personal Trainer Application Podcast we discuss CBD and how a fitness professional can utilize it in their business. It's important that a personal trainer understand what CBD is and the differences between sources. Guest Angella Hamilton is the owner of Simple Jane, a retailer for CBD products. This episode was sponsored by Simple Jane, enter "KIPS" at checkout for a 20% discount.
Learn more about KIPS - https://kipsonline.org/
Learn more about Simple Jane - https://simplejane.co/
In this episode of the KIPS Personal Trainer Application Podcast we discuss going through the hiring process, building a positive work culture, and setting staff expectations. Guest Jared Markiewicz gives his advice and shares his journey to building a top-notch facility in Madison, Wisconsin.
Learn more about KIPS - https://kipsonline.org/
In this episode of the KIPS Personal Trainer Application Podcast we discuss the process of working with athletes as a personal trainer. Guest Jared Siegmund, CSCS, USAW gives his advice and shares his journey to working at the U.S. Olympic Training Center.
Learn more about KIPS - kipsonline.org/
In this episode of the KIPS Personal Trainer Application Podcast we dive into building a fitness podcast and how it can generate new business. Guest Danny Colapietro provides his insights and advice to get started.
Learn more about KIPS - kipsonline.org/
In this episode of the KIPS Personal Trainer Application Podcast we dive into Wellness Coaching education and how a trainer can benefit. Guest Mark Teahan goes into what wellness coaching is and the application of different wellness coaching theories.
Learn more about KIPS - https://kipsonline.org/
In this episode of the KIPS Personal Trainer Application Podcast we dive into overhead pressing with the kettlebell. Guest Vincent Metzo, MA, LMT, CSCS provides his go to shoulder assessments and a breakdown of the front rack position.
Learn more about KIPS - https://kipsonline.org/