How Would You Beat?: Recent Episodes
thrv
A podcast that shows you how to use jobs-to-be-done (JTBD) innovation methods. This podcast is created by thrv.com for product, marketing, and sales teams that want to learn how to use the JTBD methods to build, market, and sell products that will win in your market. We use the world's leading companies as our example competitors to show you how to use JTBD methods to beat even the most successful competitors in your markets. You can listen on YouTube on our JTBD Channel as well: https://www.youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years.
Key moments from today's topic on using JTBD to accelerate revenue growth:
0:00 Transforming a 30-year-old fax software company
6:16 Improving B2B software sales and marketing strategies
15:49 Transitioning the sales team from order takers to generating new sales
20:55 Using a data-driven approach to improve sales in the healthcare market
26:03 Sales strategies and product development
30:29 Aligning company goals and strategies with customer needs
34:30 Advice on using Jobs-to-be-Done
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
This week, we dive into the world of Apple's latest innovation: The Vision Pro. Lauded as the pinnacle of personal electronic devices, the Vision Pro has set the tech industry abuzz. Many are left questioning its purpose - a mystery we aim to unravel using our trusted Jobs-To-Be-Done methodology. Will this enigmatic device live up to its hype, or is it a leap too far even for the giants of Cupertino?
Jay places his bet on the Vision Pro not only succeeding, but rewriting history as the most profitable, most satisfying product ever created. A bold claim indeed, especially when contrasted with Tony Fadell, the iPod's godfather, who tweeted that Apple may have just "jumped the shark" with its steep $3,500 price tag and 2-hour battery life.
This discrepancy paves the way for an in-depth analysis - has Apple pushed the boundaries of innovation or overstepped them? Join us on this journey as we leverage the Jobs-To-Be-Done framework to dissect the Apple Vision Pro and predict its trajectory.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from this episode on how would you beat Apple Vision Pro Using Jobs-to-be-Done:
00:00 Intro to Apple's Vision Pro and how to beat the product with Jobs-to-be-Done (JTBD)
04:45 Doing jobs better in three dimensional space
10:02 Apple’s Vr promo video
18:49 Examples of the power of using 3d charts
24:22 What’s the business case for the way the Apple Vision Pro came to market?
27:44 Shorting airline stocks and commercial real estate
33:16 Isolation and loneliness and how Apple Vision Pro can help or hinder that
40:50 Life as a developer on the new platform
43:58 Physical object design is a great job
48:42 How would you edit 3d files for customized experiences with the Apple Vision Pro?
58:51 The extraordinary power of touch gesture control
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
In this episode, we'll look at how you can beat your sales quota in a downturn using Jobs-to-be-Done (JTBD) . And today, we have a very special guest, Paul Stansik, an operating partner with private equity firm ParkerGale. Paul was previously at Bain and Company, and he was VP of sales at ITG.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat your sales quota in a downturn:
00:00 How would you beat your sales quota in a downturn?
03:19 How the up market can hide weakness in your process?
07:12 Less data more often is the answer.
12:13 The customer’s Job-to-be-Done.
14:32 How to be more curious about your product?
18:46 How to build a buyer’s guide.
21:02 How do you choose a product category?
25:22 How do you tap into the customer's needs?
29:50 Knowing what you can’t do and being honest about it.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
In this episode, we'll look at how you could beat banks using Jobs-to-be-Done. Banks are in the news because of the collapse of Silicon Valley Bank and Signature Bank. Silicon Valley Bank had a $40 billion market cap that went to zero almost overnight. So what happened and can Jobs-to-be-Done help us figure out how to both create better banks and lower the risk of bank collapses that potentially become contagion and have a negative impact on the economy? Let’s find out!
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Banks:
**00:00 Intro to How Would Your Beat Banks
00:43 What happened with Silicon Valley Bank?
03:20 How would you make the next Silicon Valley Bank using Jobs-to-be-Done (JTBD?)
07:58 The success and failures of Silicon Valley Bank
14:46 How other banks can learn the specific “job” and needs of Silicon Valley Bank depositors and how to mitigate risks
24:53 Innovation threats to the banking industry & how you can use them to advance banking**
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/
In this episode, we'll look at ESG, which refers to environmental, social and governance for companies. This has been in the news lately because BlackRock, the largest asset manager in the world has adopted ESG principles in its investing. And there has been some backlash by opponents who, in summary, argue that investors should exclusively focus on shareholders. So the question is are ESG principles a good idea or a bad idea? And can Jobs-to-be-Done to help us answer this question. So there's some big questions with ESG. Can including it in your investing criteria generate better returns? Or is ESG just a cost at the expense of shareholders? And another related question is ESG a red herring or just greenwashing?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat ESG:
00:00 Is investing in ESG a good idea or a bad idea?
08:31 The three types of Jobs-to-be-Done and how it fits into ESG
14:24 Commercial Opportunities within ESG Example: Energy Sector
23:54 Categories of opportunities related to the ESG discussion
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
How would you beat your competitors in healthcare markets? Healthcare is obviously a huge domain, it is a meaningful percentage of GDP. So if you were going to innovate in healthcare to create equity value, how would you do it? How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster? And with less risk in a market domain? Let's find out some possibilities in our podcast.
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat Healthcare:
00:00 How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster and with less risk?
02:37 What is the difference between job beneficiaries, executors, and job executors in the CRM market?
10:14 How do you segment your customer base?
15:20 Which customer do you run your segmentation on?
21:01 Why it’s so valuable to drive equity value in healthcare markets
23:57 How do you identify the people who are struggling the most?
29: 34 Apple Watch is a great example of a non-traditional competitor
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
In this episode, we will look at competitor analysis, including understanding competitors features. How should you analyze your competitors features? How can you tell if you are adding more value to your customers than your competitors? The only way to grow and create equity value is to win in your market and take share from your competitors.
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat competitor analysis:
00:00 Do your customers REALLY care about features first?
12:15 Google Sheets vs Excel - Personal user needs vs professional user needs
20:42 How the same features can be used for different markets
28:51 ZocDoc Example serving unmet needs
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
In this episode, we will look at how you can beat a market downturn, like the one we are experiencing today. Since January, the S&P 500 is down 23% and the NASDAQ is down 33%. And of course, we have inflation and the Fed raising interest rates, which slows the economy and increases the cost of credit. This is not a good scenario for growth and equity value creation. But your company still has to grow and is likely still investing in product marketing and sales. So can Jobs-to-be-Done help in a down market? How would you beat a down market and still create equity value for shareholders and stakeholders? Let's explore these possibilities in today's podcast!
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat market downturn:
00:00 How would you beat a down market and still create equity value for shareholders?
03:11 What’s the first budget to get cut back in a down market?
06:52 Why is it important to define a segment in the first place?
09:41 How a downturn can cause a new group to struggle differently to get a job done.
13:32 Are you getting the job done for somebody who is willing to pay?
17:48 Do you have to flee upstream during the Great Recession?
20:26 Nest thermostat is a great example of an innovation that will take hold in a down market.
24:45 How do you know if you’re headed down the technology driven bet path?
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
In this episode, we will look at innovation strategies. What is an innovation strategy? Do you need one? And if so, what type? Can an innovation strategy help you beat your competition and win in your market? There are different types of innovation strategies that have been called things like routine innovation, disruptive innovation, radical architectural or platform, business model innovation, interface innovation. So what are the key innovation strategies to focus on? And what should executive teams look for in an innovation strategy?
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat Innovation Strategy:
00:00 Intro to the concept of an innovation strategy
03:04 The connection between innovation strategy and marketing
06:13 Can your existing product generate revenue without being innovative?
10:04 How do you differentiate from what's in your market using innovation strategy. Zune vs iPod example
13:41 Pitfalls of equating new technology with innovation
22:01 What does a successful innovation lab look like?
Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
Artificial intelligence and machine learning are two technologies that have been improving quickly and definitely in the news. Google, Apple, Microsoft, Amazon, and every big company in China has been investing heavily in AI and machine learning. New companies like Open AI have received over a billion dollars collectively. Currently a lot of money is being invested in venture and in big companies in artificial intelligence and machine learning. So it better be worth it, there better be a return on that investment. So if you are on a product marketing or sales team, how should you use artificial intelligence and machine learning to accelerate your growth? And a good question is should you use it at all? How can Jobs-to-be-Done fit into the ML AI market? Let's find out...
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat Artificial Intelligence & Machine Learning:
00:00 Intro to Artificial Intelligence and Machine Learning
05:23 Where would AI and ML land on your product roadmap?
08:29 Artificial Intelligence and Machine Learning being the solution to your customer's problem
14:29 Is AI the right tool for speed and accuracy yet?
19:33 ML and AI helping the emotion need of the customer
26:23 What platform do you choose to build Artificial Intelligence on?
Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the graphical user interface, the iPod and portable music devices., and then of course, the iPhone, and its cousin, the iPad. But he also brought Pixar to life. He bought the company but helped to make it a success. Apple also bought Next. So in a way Apple is Next, at its core, its foundation of the Macintosh operating system is actually a Next computer. So why was Steve Jobs so successful? And how can you and your product team emulate Steve Jobs with Jobs-to-be-Done? Let's answer this question today!
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat Steve Jobs:
00:00 Steve Jobs intro and why he was so successful
02:35 Steve Jobs' empathy towards customer experience
11:28 Steve Jobs as a creator using Jobs-to-be-Done
15:31 How Apple was able to fulfill multiple "jobs" with their computers and phones over the years
28:14 How Dapper Labs channeled their inner Steve Jobs for NFTs
30:30 Are there opportunities for jobs to get done better without a phone?
33:09 What would Steve Jobs say about the state of technology today?
Be sure to subscribe to learn more about JTBD!
Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
Netflix is obviously a dominant player in the streaming industry, but their market cap is down 70% year to date with the market being down as well. But they've also had a net loss of 200,000 subscribers in q1, they forecast losing 2 million subscribers in q2, competition and lifting pandemic restrictions has obviously impacted their business and subscription sharing as well. And interestingly, they lost 700,000 subscribers in Russia after the war in Ukraine. So still performing well there 45% of video streaming the largest audience amongst all the streaming players, and they have good evidence in their past of getting jobs done versus their competition. So how can we use Jobs-to-be-Done to analyze and beat Netflix? Or how could Netflix turn around and continue to grow its business using Jobs-to-be-Done? Listen to find out...
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat Netflix:
00:00 Intro to the current state of Netflix
01:40 What "job" is Netflix competing for and who is the competition?
11:49 How Netflix could use JTBD to get over their market issues
16:49 What "jobs" could Netflix expand to?
21:03 Could Netflix use the metaverse to expand their "jobs"
24:32 How big companies like Netflix can capitalize on big future platform changes
Be sure to subscribe to learn more about JTBD!
Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
Today we have a special guest, David Subar. David is the Founder and Managing Partner of Interna. A firm that helps technology companies make better products faster. And David has worked with organizations of various sizes from small six member startups to large companies such as Pluto, which was sold to Viacom. Lynda.com, which was sold to LinkedIn and the Walt Disney Company. So today we're going to discuss how to beat your roadmapping culture. What does that mean? Well, every company has a culture around roadmapping and how they make decisions about roadmaps, which features get prioritized, which strategies to pursue, etc. And sometimes those cultures are explicit, and sometimes they're not. But every company has one. So what could you do to improve your roadmapping culture at your company?
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat your roadmapping culture:
00:00 Intro to David Subar and how Product Teams get pulled looking at only two different perspectives: Taking every idea from their CEO or just only being data driven
07:26 Using Jobs-to-be-Done to bring market and customer data into roadmapping decisions
10:20 What are signs that a company has a broken roadmap culture?
16:37 Creating customer value
22:52 Building a product for market needs
28:45 Validating a feature by emotion can be dangerous
34:47 David talks about his experience with Lynda.com and the CEO being customer focused
Be sure to subscribe to learn more about JTBD!
Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
In this episode, we will look at how you could beat Uber. Uber currently has a market cap of about $60 billion. Its peak share was around $60 or so. They famously disrupted the taxi industry. But if you open the app, you can see what else they're getting into such as food delivery, rental cars, mass transit, and package delivery. Their main direct competitor is Lyft. So what has Lyft done to take share and differentiate? They targeted different needs at one point, for example, safety and emotional needs around connecting with drivers. Essentially trying to make a trip a social experience. So did that work? Well, their market cap today is about $12 billion or so. But they're still only worth about 20% of Uber. So how would you compete with Uber?
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat Uber:
00:00 Intro to Uber and the customer needs they meet
07:06 The complications of Uber's job beneficiaries using JTBD
11:18 The future limitations of just seeing Uber in a "A ride sharing" market
16:05 Could municipalities to beat Uber?
19:42 Taking the customer's perspective when trying to get into the marketshare Uber and Lyft are fighting in
24:43 Competing with people commuting less in a ride share market
Be sure to subscribe to learn more about JTBD!
Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
In this episode, we will look at how you could beat Twitter using Jobs-to-be-Done. Twitter, of course, has been in the news because Elon Musk has entered an agreement to buy the company and possibly transform it into something else. But what we want to ask is, regardless of what happens with Elon Musk, what would you do to beat Twitter? What is Twitter's real function in the world? Why are people hiring Twitter? If you took the perspective that Twitter was actually a competitor, and you wanted to compete with them and create a different service, how would you go about doing it and could Jobs-to-be-Done give you insights in beating Twitter even after Elon Musk buys the platform? Or it could be a way that Twitter itself could improve?
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat Twitter:
00:00 Intro to the current state of Twitter with Elon Musk & what "job" does Twitter get done
06:14 What is the customer value of Twitter as a social media platform and is it a successful business currently?
12:16 They key to compete with Twitter using Jobs-to-be-Done and examples of other media company's competition mistakes
21:37 Jared and Jay talk about getting the courage to focus in on one target group for a business
27:19 Jared talks about possibly using Twitter as a B2B service and how that ties into JTBD
Be sure to subscribe to learn more about JTBD!
Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
iPad Ad: https://www.youtube.com/watch?v=qSRPWWSeJww
Ben Thompson on Twitter: https://stratechery.com/2022/back-to-the-future-of-twitter/
In this episode, we're going to look at how you would beat Airbnb using Jobs-to-be-Done (JTBD). Airbnb has obviously become a major company. In the travel industry, its market cap is about 110 billion just to put that into perspective. Marriott, obviously a leading provider of hotels and hospitality, has a market cap of about 50-60 billion or so. Airbnb is almost twice as big as Marriott. So what explains this? And additionally, what are the threats to Airbnb? If Marriott, another competitor, or new venture were trying to take share from Airbnb and trying to grow larger how would they do it? How could you use Jobs-to-be-Done to beat Airbnb?
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat Airbnb:
00:00 Intro to Airbnb and why it beat Marriott on market share
04:25 Customers want a place to stay as a job-to-be-done.
06:36 Segmentation in the Market for a place to stay
09:43 How Airbnb chose a great business model and experience for JTBD
15:49 Why founder-led companies outperform when it comes to customer empathy
17:50 Competitive threats to AirBNB: Digital Travel
25:23 Can Airbnb invest in Digital Travel?
31:32 Can Airbnb start to create successful "experience" job domains
Be sure to subscribe to learn more about JTBD!
Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
In this episode we will look at how you could beat Peloton using Jobs-to-be-Done. Peloton has been in the news because they have made some big mistakes and even plan to layoff 40% of their sales and marketing team. Their stocks down about 75% since its peak. So can Jobs-to-be-Done methods help explain what happened to Peloton and how companies can avoid the same fate? And how would you beat peloton in the exercise and health domain? Let's find out...
👉 Download our JTBD Cheat Sheet for free here:
https://welcome.thrv.com/learn-jobs-to-be-done
Key moments from today's topic on how you would beat Peloton:
00:00 Why is Peloton in a bad position currently?
05:53 What unmet needs did Peloton meet?
09:16 How would you beat Peloton using Jobs-to-be-Done?
11:46 How Peloton succeeded at work out optimization
15:51 Picking your segment to beat Peloton
21:05 How Peloton miscalculated how big their target segment was
23:48 Peloton's internal Job-to-be-Done: optimizing cashflow
28:10 How to accurately figure out Peloton's target segment and fix their cashflow optimization
31:48 Would Apple acquire Peloton? Who would win at a health app
Be sure to subscribe to learn more about JTBD!
Website: https://www.thrv.com/
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
Linkedin: https://www.linkedin.com/company/thrv-com/
Twitter: https://twitter.com/thrvapp
Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
Follow Jared Ranere on Twitter: https://twitter.com/jaredran
In this episode, we'll look at how you can beat lead scoring. lead scoring is a process that companies and sales teams use to assess their customer leads. We will explain why lead scoring is something product teams should understand as well, and how you can enhance lead scoring based on your product strategy and your marketing messages. The goal of enhanced lead scoring is to help your company accelerate your growth with the innovations your product team builds and launches into the market.
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Key moments from today's topic on how you would beat lead scoring:
00:00 What is Lead Scoring?
02:36 How to use lead scoring with Jobs-to-be-Done for a better outcome (unmet needs)
07:21 Defining your audience and problem using JTBD and Lead Scoring
12:43 Understanding the problems your customer needs help with
20:43 Asking your customer about product alignment
22:09 Innovating your products for consumer needs + competitor analysis
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In this episode, we're going to look at how you can beat your equity value multiple. So why is this important if you're a CEO and investor or board member, or a team member? And what is your equity value multiple? How does this work? And how does it relate to jobs to be done? Let's discuss these things!
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Key moments from today's topic on how you would beat equity value:
00:00 What exactly is equity value?
05:09 Jay's story about equity value and Steinway and Sons
08:00 What's an exit multiple?
10:08 Creating equity value and lessons from other companies
22:20 Jared talks about being careful not to miss opportunities in what your investors are thinking about (AOL Example)
25:15 Making sure your company meets an unmet need
30:29 Prioritizing Your Roadmap
33:03 Segmenting Your Market
39:03 Competing with yourself & new product development teams
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In this episode we’ll look how you can beat your own product ideas using Jobs-to-be-Done. Can you create even better ideas that will create even more value for your customers? Can you improve your team’s product ideas in your roadmap?
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Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Jay and Jared talk about how it is important to beat your own product ideas.
07:17 Jay and Jared talk about how the customer needs need to be first over your product and the example of Apple’s iPad.
10:00 Jay and Jared lay out the steps to beat your own ideas using JTBD innovation theory: customer needs & target segment.
14:14 Jay talks about some examples of why customers keep buying certain kinds of products.
21:43 Disruption and beating your own product ideas.
28:17 Finding the signal in your backlog.
31:11 Customers will also fire your ideas.
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We are really excited to have our guest today, Christian Crumlish. Christian is a veteran of UX and product management, who has led organizations, and been an individual contributor for over 20 years. And here, we're going to talk about Christian’s new book “Product Management for UX People”
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Link to Christian’s book: https://rosenfeldmedia.com/books/product-management-for-ux-people/
Key moments from today's topic with Christian Crumlish on UX, Product Managing, and Jobs-to-be-Done:
00:00 Introduction to Christian Crumlish and his book “Product Management for UX People
02:40 Christian talks about what a UX and Product Manager have in common and the challenges when you add product to your UX toolset
09:55 Christian talks about how JTBD has helped him in his UX career
18:30 Christian talks about the problems of data getting in the way of creative for UX in the past, but also the need to use both
29:44 Jay, Jared, and Christian talk about being a Product Manager and the pitfalls that come with that role
40:30 Christian talks about how customer needs and empathy to your team need to be king over office turf wars
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In 2014, we used Jobs-to-be-Done innovation theory to demonstrate that Apple was worth over $3 trillion. This past week, Apple became the first company in history to cross the $3 trillion mark. In this podcast, we explain the method we used to value Apple and how product teams can use the same method when analyzing their product roadmaps.
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Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 - Jay evaluated Apple at 3 Trillion in 2014 & how do you evaluate a company using Jobs-to-be-Done
07:45 - Jared talks about investment time horizon with JTBD & Jay talks about the only two metrics that matter: speed & accuracy
14:35 Jared talks about Apple being its own disruptor and its knack for expanding their customers' needs with new products and innovations
19:00 Jared and Jay talk about how little risk Apple takes in innovation to make sure customers' jobs are being done right.
23:31 Jay talks about Apple's position to help communities and people become better versions of themselves and the jobs to be completed there
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In this episode we talk with special guest Steven Johnson. Steven is a New York Times bestselling author of 13 books, including books on the history of innovation. He is the host of AdjacentPossible.substack.com.
We discuss innovation, the history of ideas, and what Steven calls the "Adjacent Possible." The podcast includes practical ideas and method product teams can use to improve their success.
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🎧 Listen to our Podcast: https://podcast.thrv.com/
Key moments with today's guest Steven Johnson:
00:00 Introduction to Steven Johnson and what exactly the "Adjacent Possible" concept is.
08:00 Steven talks about figuring out what technologies could be useful to use the "Adjacent Possible" concept and Jobs-to-be-Done.
13:09 Jared and Jay talk about integrating the "Adjacent Possible" with Jobs-to-be-Done for competitive analysis and more.
21:18 How to fit related "jobs" into the "Adjacent Possible" framework
30:17 Trying to be a Gutenberg-like innovator in today's society, the Metaverse and other product examples
42:31 Blockchain transforming from play to an actual need.
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In this podcast, we look at how you could use Jobs-to-be-Done innovation methods to beat a fierce competitor like Amazon. Amazon is a true business behemoth. They dominate in their markets, and they have transformed industries with their power. So how would you beat Amazon?
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Key moments from today's topic on how you would beat Amazon with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere give a recap on amazon and its estimated growth in the next few years and how one business generates so much revenue.
05:11 Jay and Jared talk about why is amazon so successful in their endeavors using Jobs-to-be-Done tactics.
19:43 Jay talks about beating Amazon with speed and accuracy from your customer's perspective.
24:00 Jay talks about picking one underserved category to beat Amazon at. (Diapers Example)
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In this episode, we look at how you could beat Apple using Jobs-to-be-Done innovation methods. Apple is the most successful company in the history of business. As Fortune reported in December of 2015, Phil Schiller, Apple's long-time Senior Vice President of Product Marketing has said that Jobs-to-be-Done is the Grand Unified Theory of Apple. What does this mean and how can product teams learn from Apple's success to build great products that customer's will love?
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Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Jay and Jared give a brief overview on the history and sheer size of Apple but also some of the cracks it's beginning to show.
05:15 Jay talks about his analysis on how much Apple should actually be worth
12:30 Jared asks about how Apple can focus on one job when the app store answers thousands of unmet needs.
17:55 Jay gives an example of a JTBD Apple has done terribly.
24:10 Jay talks about how you shouldn't see yourself as an app developer if you compete against Apple.
32:45 Jay summarizes the things Apple is doing really well at.
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In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets.
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Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Intro to Matt Bjornson and his accomplishment of turning around Target's registry using JTBD
10:00 Matt explains Target's competitors and customers for their JTBD at the registry
23:45 Jay breaks down the jobs met for the gift giver and gift receiver using Target's registry
29:00 Matt shares his top 3 thoughts on Jobs-to-be-Done
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In this episode, we look at a few different elements of Jobs Theory using Home Depot. How would you beat a huge retailer like Home Depot? What job are they being hired by customers to do? Would product strategy would you use to beat Home Depot? Is there even a market opportunity to compete?
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00:00 Intro to Home Depot and the Jobs-to-be-Done people are hiring them to do.
06:58 Jay talks about the size of Home Depot's market.
16:44 Jay talks about opportunities to target the whole "Job" when Home Depot doesn't
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In this episode, we look at a few different elements of Jobs Theory using Comcast. How would you beat a cable and media monopoly like Comcast? They have built-in advantages that seem insurmountable. Can Jobs-to-be-Done methods help you beat Comcast?
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00:00 Intro to Comcast and how would you beat their internet brand, Xfinity, with Jobs-to-be-Done
02:50 Jared talks about who Xfinity's customers are and the jobs they are hired for
6:50 Jay and Jared talk about alternatives to cable/fiber internet that could get the job done better
13:00 Jay talks about other companies branching out from their original idea
15:54 Jared talks about how internet is now a utility that society needs to continue working
20:00 Jay recaps how you would beat Comcast
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With the events of January 6th, 2021, we thought we would do a different type of episode and ask "How Would You Beat Trumpism" using Jobs-to-be-Done Innovation? Is this even possible? And importantly, beyond canceling donations to politicians who supported insurrection, what is the role of companies in defeating Trumpism? Can innovation theory help us understand the causes of Trumpism? Can JTBD help find a solution to Trumpism and the belief in lies?
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00:00 Intro to Trumpism is, what "jobs" is it getting done, and what you could do to beat it using Jobs-to-be-Done
07:50 Jay Jared talk about the expansion of "false memes" in social media companies and political parties.
15:40 Jay talks about if the "job" of the consumer to make their lives better is actually being met with Facebook and false memes.
28:56 Closing Thoughts
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00:00 Intro to United Airlines and how you would beat them with Jobs-to-be-Done
08:30 How to create a functional "job" and how Zoom is getting the job done better than airlines for meetings.
20:27 Jay uses the example of Apple who diversified to get more jobs done outside their original product
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In this episode, we take a slightly different approach. Why is Tesla succeeding? The market thinks Tesla has exceptional growth prospects. How can JTBD innovation methods help understand why? We explore functional, consumption, and emotional jobs that Tesla is satisfying and why they are succeeding. And we ask how could you use JTBD to beat Tesla.
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Key moments from today's topic on how you would beat Tesla with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere ask the question: why is Tesla winning?
04:03 Jay and Jared analyze the job to be done of vehicles in general.
10:44 Jay expands on Tesla's safety features as a JTBD.
13:00 Jay and Jared explore why Goldman Sachs recommended selling Tesla stock back in 2018.
16:00 Jay covers how Tesla fulfills both the emotional and the consumption JTBD.
20:07 Jay and Jared finish with the question: How would you beat Tesla?
Be sure to subscribe to learn more about JTBD!
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In this episode, we explore how you could use JTBD methods to innovate in education. Harvard is the gold standard of education. We will look at jobs that educational institutions are being "hired" to do. How can you build a product strategy to beat the dominant competitors in the education market?
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Key moments from today's topic on how you would beat Harvard with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere open with talking about the percentages of education levels in the U.S. and how to size your market.
05:24 Jay explores the continuum of education and the jobs to be accomplished.
13:39 Jay and Jared discuss how to choose a job to be done.
20:30 Jay and Jared talk about learning to think and feel as a job to be done in education.
26:28 Jay and Jared cover the wide variety of potential jobs to be done and needs to be met in education.
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In this episode, during a pandemic, we look at how you can use JTBD to beat the coronavirus. We usually focus on a company as a competitor, but we wanted to ask the question, "can JTBD be useful for companies during a pandemic?" JTBD is based on the premise that your customer's JTBD is stable, but the coronavirus has caused extensive changes to markets in just a few weeks. We explore how you can use JTBD to adjust your product strategy to respond to rapid market changes.
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Key moments from today's topic on how you would beat Coronavirus with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere give an overview of how the pandemic has effected product strategy development and how JTBD theory can help.
04:31 Jay and Jared analyze airlines as an example of JTBD theory.
10:26 Jay expands the discussion to the hospitality industry with restaurants and AirBnb.
12:44 Jay and Jared talk about how various companies could expand their market to better accommodate a post-covid world.
19:20 Jay and Jared discuss how even in bleak situations there are always needs to fill.
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In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Zoom. Zoom has a great video conferencing product that is helping a lot of people and companies in this anxious, pandemic time. We thought it would be interesting to apply JTBD to Zoom to get insights on how to beat this leading company. In this episode, we have a special guest, Audrey Crane, a partner with Design Map. Audrey is a Zoom customer, and we interview her to demonstrate JTBD techniques to identify customer needs.
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Key moments from today's topic on how you would beat Zoom with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere cover the effect the pandemic has had on Zoom and discuss how to apply Jobs-to-be-Done theory.
10:20 Jay and Jared are joined by Audrey Crane to discuss her job needs.
17:46 Audrey talks about how she uses video conferencing to acquire customers as a JTBD.
23:00 Jay , Jared and Audrey explore the value of a product that could help acquire customers and build trust in a better way.
36:13 Jay and Jared summarize the discussion on Zoom and the future of JTBD post Covid.
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In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Slack. Slack is an example of an extremely successful and fast-growing company that is now a fierce public competitor. We use JTBD to explore how to beat this leader in business communications.
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Key moments from today's topic on how you would beat Slack with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere review the market share of Slack, why it appeals to its users and its competition.
02:49 Jay and Jared discuss the product strategy of Slack.
09:25 Jay and Jared talk about finding the right customer to target.
16:00 Jay and Jared cover why Slack was successful in the first place.
23:47 Jay and Jared summarize how to beat Slack by using Jobs-to-be-Done theory
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In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Apple and Google Maps. We love this example (and we created a video about it) because it shows that JTBD can identify growth opportunities and competitive weaknesses in very mature markets with dominant competitors (like Apple and Google).
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Key moments from today's topic on how you would beat Apple & Google with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere cover the scope of Google and Apple's navigation apps and what Jobs-to-be-Done Theory is.
03:35 Jay and Jared discuss the main job of a navigation app and the market size of this job.
08:35 Jay and Jared outline how to get people to pay for a product that is free from other providers.
13:37 Jay and Jared ask the question: What is a need?
20:35 Jay and Jared talk about finding a solution to the need of the customer.
27:13 Jay and Jared summarize the discussion.
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In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Microsoft. Specifically, we will look at how to use JTBD to beat Microsoft Word. Word is one of the most successful products in history and as part of Office, it has helped fueled Microsoft's success for decades. Imagine you are on a product team and your mission is to beat Microsoft Word. How would you do it? How would you create product roadmap to generate revenue and profitability growth?
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Key moments from today's topic on how you would beat Microsoft with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere give a brief overview of Microsoft - specifically Microsoft Office and it's 25-30 billion dollars in value.
02:22 Jay and Jared discuss the six main questions to ask when trying to beat a large competitor.
02:36 Jay and Jared outline how to discover your customer's goal.
08:09 Jay covers the dangers of defining your market too broadly.
15:21 Jay and Jared talk about segmenting once you've narrowed your market.
22:41 Jay and Jared discuss the value of meeting unmet needs in your segmented market.
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Facebook is a fierce competitor. In this episode, we will look at how you could use Jobs-to-be-Done (JTBD) Innovation methods to beat Facebook. We explain how to define markets using JTBD, which is the critical first step in figuring out how to beat a competitor like Facebook. Your customer's job-to-be-done is your market. This episode will show you how to define your customer's job-to-be-done.
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Key moments from today's topic on how you would beat Facebook with Jobs-to-be-Done:
00:00 Jay Haynes and Jared Ranere give a recap on Facebook and its dominance in the tech & social media sphere.
03:54 Jay and Jared talk about what jobs Facebooks helps its consumers get done.
09:46 Jay discusses the two sides of Facebook's market value and how you could beat them on either side.
15:30 Jay covers how to pick which job and side of the market to attack - and how to beat Facebook in that area.
18:45 Jay and Jared discuss the value of focusing on being the best at specific jobs rather than trying to be everything all at once.
Be sure to subscribe to learn more about JTBD!
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Introducing the How Would You Beat podcast. Learn Jobs-to-be-Done (JTBD) innovation methods to beat your competitors.