Secrets of Staffing Success: Recent Episodes
Haley Marketing Group
Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing
Google doesn't show blue links and AI overviews are the new page one. The scary part? Most staffing firms have no idea how to get found in this new landscape.Shaun Chojnacki is back on InSights for his fourth appearance, and this one might be his most important yet. In 30 minutes, he breaks down the three-bucket framework every staffing firm needs to win visibility in AI search.PLUS: the first-mover advantage that's already separating the staffing and recruiting firms that get it from the ones that don't.
Don't get left behind.
About Shaun Chojnacki:Senior Marketing Strategist at Haley Marketing, specializing in SEO, digital marketing, paid media, and content strategy. Previously Marketing Director at iPost, where he doubled organic traffic and drove higher lead conversions. Over a decade of experience blending data-driven strategy with creative execution to deliver measurable results.
In this episode:
- The three-bucket framework for AI search visibility: entity, retrieval process, and independent sources and why most staffing firms are missing all three
- Your About Us page is now your most important AI asset
- One client wrote a single press release about 24 AI placements — within two weeks they owned the top ChatGPT answer for "best AI staffing firm in Houston"
- Another client has won 20,000 AI overviews and appeared in 3,500 LLM prompts in a single month all by writing non-biased comparison articles about their competitors
- Why Reddit is becoming a legitimate SEO strategy and the clever way firms are using post-event feedback threads to build AI-trusted brand mentions
- Location pages aren't enough anymore you need township-level pages, and the firms building them now are the ones AI will serve up tomorrow
- The hidden cost of inactivity: every month you wait, a competitor locks in first-mover advantage on AI overviews you can't get back
- Why publishing AI-generated content at scale can get your site blacklisted and what to do instead
- Job-related keyword pages almost never work for staffing firms
About the Host:Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 250,000 downloads.
Sponsors and Offers:Learn more about RogIQ, the AI Marketing Assistant from Haley Marketing: https://rogiq.ai/
We have more information, more connection, and more resources than any generation before us. So why are we less happy than ever?
Declan Edwards has spent over a decade studying exactly that question. In this episode, the founder of BU Happiness College and author of How to Be Happy makes the case that happiness isn't a destination you arrive at after enough success — it's a skill set you build. And most of us have the relationship completely backwards.
In this episode:
- Over 50% of people say busyness and stress are the #1 thing blocking their happiness
- We have the success-happiness relationship completely backwards — the research shows happiness is the input, not the reward
- Savoring is a learnable skill — and the reason your second accomplishment is usually better than your first
- Happier salespeople outsell their peers by 37%
- Small talk isn't dead — we've just replaced depth of connection with cheap, convenient connection
- A happy life doesn't mean always feeling good. It means building the skills to navigate the hard moments without losing yourself
- Why introspection is a skill most people quit on too early — and the simple way to start practicing it this week
- Success at the expense of happiness is the most common and greatest form of failure
About Declan Edwards:
Declan Edwards is a happiness expert, researcher with a Masters in Applied Positive Psychology, and founder of BU Happiness College. He has shared his work with the United Nations General Assembly, TEDx, PwC, and the Red Cross. His new book, How to Be Happy, translates happiness research into actionable daily habits.
About the Host
Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads.
Sponsors and Offers Heard
Take the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at: https://www.BenefitsInACard.com.
Resources from Declan Edwards:Happiness Scorecard (free, 5 minutes): https://quiz.buhappinesscollege.com/happinessscorecard
How to Be Happy — Declan's book: https://amzn.to/4xeRksC
How to Be Happy Podcast: https://open.spotify.com/show/0zriwga04Rl0pbjFuDF6Hl?si=89ca582f79764d4f
Search is changing fast, and the old playbook is breaking. In this 30-minute session, Becca Searns and Shaun Chojnacki of Haley Marketing tackle two halves of the same problem: how to get found when people are asking ChatGPT instead of scrolling Google — and how to actually convert them once they land.
Becca breaks down conversion rate optimization: why most staffing sites were built to recruit, not to sell, and the framework that fixes it. Shaun follows with the tactical side of AI search — knowledge gaps, listicles, AI overviews, and the new acronyms every marketer needs to know.
Practical, tactical, and something you can start using today.
Expect to Learn:
- Why 98% of your visitors leave without doing a single thing — and why your site might be the culprit
- The three questions behind every high-converting site: drivers, hooks, and barriers
- The "people are goldfish" rule — you get 3–5 seconds to answer what you do, how you do it, can you do it for me, and am I in the right place
- Why clear beats clever, why carousels kill conversions, and why short forms win
- How search is shifting to ChatGPT, Google AI Overviews, and TikTok — and what "topical authority" really means
- The AI knowledge gap strategy: writing listicles for niche roles and geographies nobody else owns
- How one client won 14,000+ AI Overviews in six months
- Why SEO still matters — LLMs pull from page one, and they click anywhere on it, not just the top three
- The new alphabet: AIO, GEO, and AEO — what each one is and how to optimize for it
- Why FAQs, schema, reviews, and press releases now do heavy lifting
About the Guests:
Becca Searns, Director of Creative Services, Haley Marketing
Becca grew up with marketing at the dinner table. That instinct led her home to Haley Marketing, where she leads the quality of creative services and shapes the design and user experience across Haley Marketing’s products. She holds a BFA in New Media Design and an MBA from Rochester Institute of Technology. But her real education came from seven years traveling internationally. That mix of formal training and on-the-ground experience is what lets her deliver creative solutions that are world-class, easy, and affordable.
Shaun Chojnacki, Senior Marketing Strategist, Haley Marketing
Shaun brings nearly a decade of expertise in digital marketing, SEO, paid media, and content strategy. Before joining us, Shaun served as Marketing Director at iPost, driving impressive results like boosting organic traffic by 100% and increasing lead conversion rates through targeted SEO and paid media strategies. He’s also managed substantial marketing budgets and played key roles on senior leadership teams for large e-commerce companies.
Note from the host, Brad Bialy: This conversation remains one of my favorite episodes of Take the Stage. This week, we're publishing a replay for the first time. If you've heard the episode before, it's an opportunity to slow down and rethink your own happiness. If you're new to the show, I promise this one is worth your time.
In this episode of Take the Stage, Brad Bialy sits down with Declan Edwards to explore why happiness is a skill not a destination and how mastering human skills can lead to greater fulfillment, stronger relationships, and more meaningful success.
About the GuestDeclan Edwards is a happiness researcher, author, and the Founder of BU Happiness College, a global organization dedicated to teaching the science and skills of happiness. Through his work in positive psychology, Declan helps individuals and organizations build the human skills that drive wellbeing, performance, and long-term success.
Key Takeaways* Happiness is a prerequisite for success, not a reward for it. * Human skills will outlast technical skills in the age of AI. * The emotions we bring to work ripple far beyond ourselves. * Progress feels better when we learn to savor it. * Connection is built through shared experiences, goals, and purpose.
Timestamps* [00:00] – Why happiness always feels out of reach * [02:08] – Winning the inner game first * [04:15] – The rise of “work of the heart” * [06:46] – Why meaningful work matters * [09:57] – The surprising ripple effect of happiness * [13:44] – Measuring energy-giving work * [15:12] – Creating a personal “win wall” * [17:31] – Why success never feels like enough * [22:04] – Practical exercises for staying present * [24:55] – Breaking free from phone-driven distractions * [28:07] – Building connection in remote teams * [33:06] – The future of happiness in a changing world
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 225,000 downloads.
SponsorsTake the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
In this episode of Take the Stage, Brad Bialy sits down with Brent Orsuga to explore why the best recruiters win by mastering mindset, controlling inputs, reverse-engineering success, and refusing to blame the market for their results.
About the GuestBrent Orsuga is the founder of Pinnacle Growth Advisors, an award-winning talent advisory firm specializing in supply chain and logistics recruiting across the U.S. and Canada. A seven-figure recruiter, headhunter and entrepreneur with more than two decades of recruiting experience, Brent is widely recognized for helping companies attract top-performing talent while teaching recruiters how to operate at an elite level.
Key Takeaways* You control more than you think. * Elite performers expect to win. * Activity creates opportunity. * Identity determines outcomes. * Success is reverse-engineered, not hoped for.
Timestamps* [00:25] – Stop blaming the market * [01:00] – Inputs, outputs, and outcomes * [02:00] – Why pipeline solves panic * [03:24] – Planting seeds for future revenue * [04:53] – Playing offense during slow seasons * [06:05] – Becoming a professional shoulder tapper * [08:14] – From recruiter to talent advisor * [12:23] – Escaping commodity recruiting * [15:29] – Why mindset changes everything * [17:59] – Reverse-engineering seven-figure billing * [23:41] – Building a personal performance center * [30:24] – You are the problem and solution
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads.
SponsorsTake the Stage is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com.
What if the reason you're losing business has nothing to do with your service and everything to do with being forgotten?
This week we're taking a break from InSights and Take the Stage to bring you a replay of Lunch with Haley, hosted by Brad Smith (Chief Strategy Officer, Haley Marketing).
Brad reveals why the staffing firms that consistently win aren't necessarily the best firms. They're simply the ones that stay visible long enough to be there when opportunity strikes.
About the GuestBrad Smith is the Chief Strategy Officer at Haley Marketing and a Certified Inbound Marketing professional who has helped hundreds of staffing and recruiting firms implement effective digital marketing strategies. He specializes in translating emerging marketing trends and technologies into practical growth strategies for staffing organizations.
Key Takeaways* Consistency creates opportunities that luck cannot. * The firms that stay visible win more business. * Education builds trust faster than selling. * Nurturing outperforms persistence alone. * Relationships grow when value comes before the ask.
Timestamps* [00:44] – Why staffing is a timing business * [03:31] – The costly “I didn’t know you did that” * [06:42] – The math behind winning new accounts * [08:44] – Why sales teams need marketing air cover * [11:06] – Building trust through systematic nurturing * [13:32] – Why education beats hard selling * [15:21] – The powerful 3x3 relationship matrix * [19:23] – The multiplier effect of multi-channel marketing * [22:14] – Branded publications that drive conversations * [26:55] – Why print mail stands out again * [31:41] – Automating touches without losing personalization * [42:20] – Using Challenger insights to create demand
SponsorsInSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
In this episode of InSights, Brad Bialy sits down with Greg Fischer to unpack why most offshore hiring fails before it even begins and how the best staffing firms use global talent to remove bottlenecks, increase trust, and scale without burning out their team.
About the GuestGreg Fischer is the founder of Well Oiled Machine and former CEO of AMI Network, where he scaled the business to $4.2M in gross profit with nearly half the team based outside the U.S. After spending 18 months failing to make offshore hiring work, Greg developed a repeatable framework for building integrated global teams across recruiting, sourcing, operations, and sales. Today, he helps staffing firms avoid the costly mistakes most agencies repeat when trying to scale with international talent.
Key Takeaways* Clarity scales faster than hustle. * Cheap labor becomes expensive leadership. * Trust creates performance. * Bottlenecks don’t disappear — they relocate. * Great teams aren’t divided by geography.
Timestamps* [00:01] – Finding the real bottleneck * [01:22] – Why hustle stops working * [02:02] – The utility-player trap * [04:11] – Why offshore hires fail twice * [05:09] – Process problem or people problem? * [07:18] – Can recruiters fund this themselves? * [08:59] – What elite firms do differently * [09:54] – Killing the “us vs. them” mindset * [11:51] – Is AI replacing offshore talent? * [17:53] – Holding everyone to the same standard * [21:52] – Why screen monitoring backfires * [25:17] – Hire right. Then lead right.
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads.
SponsorsInSights is presented by Haley Marketing. For a limited time, we’re offering 50% off a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
In this episode of InSights, Brad Bialy sits down with Rachel Reed to unpack why marketing automation is a long-term relationship-building strategy not a quick-fix sales tactic and how staffing firms can use it to create stronger pipelines, smarter sales outreach, and lasting client trust.
About the GuestRachel Reed is a recruitment and sales automation expert specializing in marketing automation strategy and execution for staffing and recruiting firms of all sizes. With experience across recruitment automation and B2B sales strategy, Rachel helps firms turn complex automation tools into practical systems that drive engagement, strengthen relationships, and support long-term business growth.
Key Takeaways* Trust compounds faster than transactional selling. * The right message matters more than more messages. * Automation should support sales—not replace it. * Segmentation creates relevance, relevance creates engagement. * Long-term consistency beats short-term urgency.
Timestamps* [00:00] – Why automation is not a “slot machine” solution * [02:13] – How consumer marketing reshaped buyer expectations * [04:38] – Playing the long game with staffing relationships * [07:09] – The power of pain-point driven messaging * [08:39] – What marketing automation success actually looks like early on * [10:28] – Turning engagement into smarter sales outreach * [13:25] – Why lead scoring changes prospecting strategy * [15:59] – Moving prospects through marketing automation “buckets” * [18:22] – Why transactional selling no longer works * [21:52] – Recognizing buying signals before prospects ask * [24:45] – How premature sales pitches destroy trust * [28:43] – The “slow miles” running mindset for sustainable growth
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 250,000 downloads.
SponsorsInSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
Book a 30-minute business and marketing consultation with host, Brad Bialy:
Book with Brad Bialy
In This Episode* Why staffing firms with bundled benefits plans are accidentally forcing workers to overpay, or opt out entirely, and how unbundling changes everything * Employees who elect benefits stay on contract assignments four to five weeks longer * What the collapse of a major benefits provider in early 2025 revealed about how dangerously fragile most staffing benefits programs actually are * Why Carl Stecker built a full prescription drug platform delivering medications to entire families for under $7 a week, and what pharmacy closures in major U.S. cities made that more urgent than anyone expected * How an AI-powered predictive enrollment system is flipping traditional insurance logic upside down by telling workers what NOT to buy
Expect to LearnMost staffing firms spend enormous energy chasing client retention while leaving candidate retention almost entirely to chance. This episode exposes exactly what that blind spot is costing them. Carl Stecker breaks down the mechanics of a benefits model built specifically for high-turnover industries, one where the design itself keeps workers engaged, covered, and on the job longer. By the end of this conversation, you'll never think about benefits as a checkbox again. You'll see them as one of the sharpest competitive weapons a staffing firm can carry into the market.
Timestamps and Key Moments[00:01] – Benefits: Bigger Than You Think
[02:41] – Bundled Plans Are Broken
[05:22] – Finding a Stable Provider
[07:59] – The 40% Nobody's Serving
[10:22] – Power Back to the Candidate
[12:17] – AI Meets Enrollment
[16:17] – Benefits as a Differentiator
[18:13] – 4–5 Extra Weeks of Retention
[20:03] – Candidates Are Your Inventory
[23:30] – FreeRx: $12 a Week Coverage
[25:38] – What Top Firms Do Differently
[28:05] – Why Drug Prices Are So High
[31:52] – The Pharmacy Desert Problem
[33:37] – About Benefits in a Card
[34:59] – Rapid Fire Round
About the GuestCarl Stecker has spent more than three decades solving a problem most of the staffing industry didn't know it had: benefits designed for the wrong kind of worker, priced for the wrong kind of market, and built on a model that punishes turnover instead of surviving it. As the founder and CEO of Benefits in a Card and FreeRx, he pioneered weekly coverage cycles, two-year rate guarantees, and most recently, a prescription drug platform delivering medications to entire families for under $7 a week. His perspective is rare because it sits exactly at the intersection of insurance economics, staffing operations, and frontline worker welfare — and after 34 years in the trenches, he has the data and the scar tissue to back it up.
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 2,000 downloads.
Sponsors and Offers HeardBook a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
In This Episode
- Why SEO isn't being replaced by AI — it's actually powering every LLM answer your clients and candidates are getting right now, and doubling down is the only logical move
- How a single blog post about an obscure AI job role drove 3,000 website visitors in five months with zero ad spend
- What "AI knowledge gaps" really are, why a BBC reporter's absurd hot dog claim proves they're real, and how staffing firms can use them to manufacture
authority almost overnight - Why FAQs are secretly one of the most powerful ranking tools available right
now
This episode of InSights, presented by Haley Marketing, will permanently change how you think about content. You'll stop seeing blog posts as marketing obligations and start seeing them as assets that get your firm found in Google, ChatGPT, and every LLM your clients are already using every day. More importantly, you'll walk away with a concrete, actionable framework for finding the exact knowledge gaps that no one else in your niche is filling and a clear strategy for filling them first.
Timestamps and Key Moments
[00:01] – Is SEO Actually Being Replaced by AI?
[01:06] – LLMs Still Run on SEO
[02:17] – Play the Long Game
[03:45] – The Long-Game Case for Owners
[05:20] – Measuring AIO Rankings
[06:15] – The 6-Year Client Breakdown
[08:23] – Building the Site Loop
[09:00] – Why FAQs Rank Separately
[12:04] – FAQs — How Simple Is It?
[13:48] – What Is an AI Knowledge Gap?
[16:10] – The MrBeast Content Strategy
[19:37] – How to Find the Gap
[21:01] – The Blog That Got 3K Visitors
[23:08] – Retargeting That Traffic
[24:02] – Real Gaps in Staffing Right Now
[28:43] – Why SEO Needs a Partner
[30:19] – Social Media Now Feeds Google
[31:59] – Which Platform Actually Wins
[33:54] – Fix the Foundation First
[35:22] – Why Old Content Still Ranks
About the Guest
Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, actively
managing 35+ client account services across the staffing and recruitment
industry. He specializes in SEO, AI-driven search optimization (AIO), and LLM
SEO including AEO (Answer Engine Optimization) and GEO (Generative Engine
Optimization).
With more than a decade of experience spanning Staffing, SaaS and eCommerce,
Shaun combines data-driven marketing with creative execution to help staffing
firms turn their websites into high-performing lead generation engines. Connect
with Shaun on LinkedIn: linkedin.com/in/shaunsavvy
About the Host
Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and
recruiting industry, known for helping firms grow through integrated marketing,
sales, and recruiting strategies. With over 13 years at Haley Marketing and a
proven track record guiding hundreds of firms, Brad brings deep expertise and a
fresh, actionable perspective to every engagement. He's the host of Take the Stage
and InSights, two of the staffing industry's leading podcasts with more than
200,000 downloads.
Sponsors and Offers Heard
Book a 30-minute business and marketing consultation with host, Brad Bialy:
https://bit.ly/Bialy30
This episode is brought to you by FoxHire. If you’re looking for an Employer of
Record partner that helps recruiters confidently grow contract placements and
build recurring revenue without taking on extra risk, FoxHire is perfect for you.
Learn more at FoxHire.com/Haley
HEARD IN THIS EPISODE ◼ Why the four-year decline in staffing revenue isn't a market problem — it's a sales behavior problem that leaders are actively making worse by obsessing over the wrong metrics
◼ How COVID didn't just change where salespeople work — it quietly made them lazy, and why most sales leaders haven't noticed yet
◼ What the best staffing firms are doing differently right now that almost nobody else is: pulling recruiters into the sales process before the deal is even close
◼ Why your ICP is probably wrong — and how getting more specific with a smaller target list will generate more revenue than casting a wider net ever could
◼ How one simple mental shift — from account management to pre-client acquisition — could completely rewire the way your sales team operates
EXPECT TO LEARN This episode will fundamentally challenge how you think about sales activity and what it's actually worth. You'll walk away with a sharper framework for diagnosing what's broken in your sales organization, whether it's your people, your process, or the pressure you're putting on both, and a clear-eyed view of why doing less, more deliberately, consistently beats doing more with less intention. If you lead a staffing firm or a sales team, this conversation will make you uncomfortable in exactly the right way.
KEY MOMENTS [00:01] – The #1 mistake holding firms back
[01:08] – Chasing shiny objects kills revenue
[02:21] – What to do when business is down
[04:08] – How to prioritize your fix-it list
[05:28] – Did COVID break the staffing industry?
[07:02] – How COVID made staffing sales reps lazy
[08:21] – Outputs vs. outcomes in sales
[09:18] – Rewarding the wrong KPIs [10:48] – What consultative selling looks like
[12:49] – Where firms get their ICP wrong
[14:45] – Messaging by ICP level
[16:38] – The Under Armour sales analogy
[18:58] – Research has never been easier
[23:00] – What top firms do differently
[24:45] – Speed closes deals, not relationships
[27:52] – Fixing staffing's reputation problem
[31:42] – Sales reps as pre-client managers
[33:26] – Optimistic or pessimistic on 2026?
[35:41] – Coach in the moment, not end of month
[37:17] – About AFM Strategic Partners
[42:20] – Rapid fire: book that changed her life
[43:24] – Advice for new staffing professionals
ABOUT THE GUEST Anna Frazzetto is the Founder and CEO of AFM Strategic Partners and one of the most recognized voices in staffing and sales leadership — named to Staffing Industry Analysts' Global Power 150 Women in Staffing for seven consecutive years. She built her career scaling businesses from the ground up, including growing a solutions practice from $3M to $100M, and has led global sales transformations across some of the most complex corners of the industry. Her perspective is rare because it spans both sides of the table: the strategic and the deeply human, shaped in part by her experience as a cancer survivor who chose to bet on herself and start something new. Her new book, Sales Leadership in Action, distills over 100 field-tested tips for sales leaders who want to stop firefighting and start building teams that close.
ABOUT THE HOST Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 225,000 downloads.
SPONSORS AND OFFERS Book a 30-minute marketing consultation with host Brad Bialy: https://bit.ly/Bialy30
Benefits in a Card helps staffing firms offer meaningful benefits to their entire workforce through flexible, unbundled plans designed for high-turnover environments—making it easier to control costs, improve retention, and stay competitive. https://www.BenefitsInACard.com
TRICOM partners with staffing firms as an asset-based lender and full-service back-office provider, helping owners scale confidently by reducing risk and easing the operational strain of payroll, cash flow, and administration. https://www.tricom.com
In this episode of InSights, Brad Bialy sits down with Steve Gipson to unpack why staffing firms keep day-trading their marketing for short-term wins and how long-term visibility, consistency, and trust-building turn you into the first call when urgency hits.
About the GuestSteve Gipson is the Director of Sales and Operations at Recruiters Websites, where he helps staffing and recruiting firms build stronger digital ecosystems through smarter website strategy, search visibility, and long-term marketing systems.
In this conversation, Steve breaks down why most firms sabotage growth by demanding instant ROI and why the real winners are the ones willing to compound trust long before an emergency ever happens.
Key Takeaways* If clients only remember you when you call them, you’ve already lost. * Day trading your marketing keeps your pipeline permanently fragile. * The first call in a crisis is earned months (or years!) before the crisis. * Bad execution is often mistaken for bad strategy. * The boring basics are where market leaders are built.
Timestamps* [00:00] – Discipline lessons hidden inside dad life * [04:37] – The flooded basement story every marketer needs * [07:06] – Why clients only call names they remember * [10:38] – The dangerous reset happening in every search * [12:06] – The day-trading analogy that changes everything * [17:03] – The ROI obsession quietly killing growth * [19:00] – Why shiny tactics keep firms invisible * [23:08] – The trust signal most firms ignore * [24:45] – The AI search shift firms are missing * [26:52] – The nurture sequence that wins future urgency * [31:46] – Why P.T. Barnum still beats modern marketers * [35:18] – The boring basics that become your moat
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
SponsorsBook a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by FoxHire. If you’re looking for an Employer of Record partner that helps recruiters confidently grow contract placements and build recurring revenue without taking on extra risk, FoxHire is perfect for you. Learn more at FoxHire.com/Haley
It's a bonus episode this week, taken from Lunch with Haley.
Top staffing firms aren’t just selling differently — they’re selling smarter.
In this Lunch with Haley, we’ll walk through the essential tools, content, and AI workflows every staffing firm needs in 2026 to shorten sales cycles, differentiate effectively, and empower buyers to make decisions faster.
Expect to Learn:
- What’s changed in the 2026 buyer journey — and how to adapt
- The self-service and buyer-enablement assets every firm should have
- Practical examples of sales collateral that increase conversion
- How to use automation and AI to strengthen follow-up
- Tools that accelerate proposals, presentations, and positioning
Whether you’re refining your process or rebuilding it, this Lunch with Haley gives you a sharper sales toolbox for 2026.
About the SpeakersDavid Searns, Co-CEO, Haley MarketingWhen it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.
Brad Smith, Chief Strategy Officer, Haley MarketingBrad is a Certified Inbound Marketing professional, and he has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.
Rachel Reed, Senior Automation SpecialistRachel is a recruitment and sales automation expert specializing in marketing automation strategy and execution for clients large and small. With experience in both recruitment automation and B2B sales strategy, she brings a unique perspective to the potential of automation tools in the industry. Rachel excels in making sophisticated platforms accessible and valuable for staffing and recruiting professionals – delivering actionable strategies to drive sales leads, qualified applications and customer retention.
In this episode of Take the Stage, Brad Bialy sits down with Emily Burroughs to unpack why reputation, relationships, and human-centered communication are becoming the ultimate competitive edge in a world increasingly shaped by AI, content overload, and brand noise.
About the GuestEmily Burroughs is the founder of EB Connection, where she helps organizations align communication, culture, and operational clarity so strategy actually scales. With deep roots in staffing, workforce solutions, leadership communication, and brand transformation, Emily brings a rare ability to translate complexity into messaging that moves people and drives outcomes.
Key Takeaways* Reputation outlasts branding. * Relationships scale what algorithms cannot. * Clarity is a translation problem, not a strategy problem. * Storytelling turns information into trust. * Quality of message always beats quantity of content.
Timestamps* [00:03] – Why reputation survives the AI era * [02:26] – The leadership translation problem * [04:32] – Simplifying messaging so people buy in * [09:24] – Why junior recruiters must build relationships first * [13:49] – Balancing expertise with personal storytelling * [18:36] – The real psychology behind viral LinkedIn content * [25:09] – Why great marketing makes people feel * [33:18] – Cultural nuance and global communication lessons * [38:28] – Personal branding is never “finished” * [43:38] – Why staffing firms often miss audience segmentation * [45:25] – The candidate success story firms should tell * [48:33] – The mindset shift that changes careers
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers Heard Book a 30-minute business and marketing consultation with host Brad Bialy: https://bit.ly/Bialy30
Benefits in a Card helps staffing firms offer meaningful benefits to their entire workforce through flexible, unbundled plans designed for high-turnover environments—making it easier to control costs, improve retention, and stay competitive. https://www.BenefitsInACard.com
TRICOM partners with staffing firms as an asset-based lender and full-service back-office provider, helping owners scale confidently by reducing risk and easing the operational strain of payroll, cash flow, and administration. https://www.tricom.com
"Personal Branding” might be the most overused and misunderstood buzzword in modern marketing.
Here's the truth...
Posting more doesn’t make you memorable, and being visible doesn’t mean you’re valuable.
There's a science to owning the room in 2026...In this episode of Take the Stage, Brad Bialy sits down with Sharon Bondurant to break down what it really takes to own the room in 2026 through clarity, consistency, courage, and human connection in an AI-driven world.
About the GuestSharon Bondurant is the founder of The Finders, an Arizona-based recruiting firm she launched in 1998 that has grown into a twice-named Inc. 5000 company with over 6,000 placements across Tech, HR, and Finance. She’s known for her human-first approach to recruiting, emphasizing long-term relationships, trust, and sustainable growth.
Key Takeaways* Clarity beats chasing everything. * You grow when you get uncomfortable on purpose. * Relationships compound faster than cold outreach. * Consistency builds trust long before opportunity appears. * Courage creates access where skill alone cannot.
Timestamps* [00:00] – Is standing out harder in 2026? * [02:10] – Why strategy determines visibility * [03:30] – Defining your true ICP * [05:15] – The danger of saying yes to everything * [07:40] – Letting go of good to become great * [09:00] – Starting with your existing network * [10:40] – Unlocking revenue in your database * [14:00] – Listening as a competitive advantage * [19:30] – Rebuilding in-person relationships * [22:00] – Becoming the authority in the room * [25:30] – The “third door” to new opportunities * [36:45] – Why consistency and follow-up win
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardBook a 30-minute business and marketing consultation with host Brad Bialy: https://bit.ly/Bialy30
Benefits in a Card helps staffing firms offer meaningful benefits to their entire workforce through flexible, unbundled plans designed for high-turnover environments—making it easier to control costs, improve retention, and stay competitive. https://www.BenefitsInACard.com
TRICOM partners with staffing firms as an asset-based lender and full-service back-office provider, helping owners scale confidently by reducing risk and easing the operational strain of payroll, cash flow, and administration. https://www.tricom.com
In this episode of InSights, Brad Bialy sits down with David Searns to explore why selling staffing services has become harder and how firms must rethink their product, pricing, and messaging to compete in a changing market.
About the GuestDavid Searns is the Co-CEO of Haley Marketing and one of the staffing industry’s most respected marketing strategists. With more than 25 years of experience helping staffing firms differentiate, position their services, and drive demand, David brings a deep understanding of how marketing, sales, and product strategy intersect to fuel growth.
Key Takeaways* Selling staffing hasn’t just gotten harder...the product itself may be outdated. * Differentiation starts with defining a unique product, not louder promotion. * The firms that control performance data will control the future of staffing. * Value must be defined from the buyer’s perspective—not the recruiter’s. * Specialization creates pricing power where commoditization destroys it.
Timestamps[00:00] – Is staffing actually harder to sell today?
[02:41] – Why staffing penetration dropped dramatically
[05:24] – Rethinking staffing as project-based work
[07:36] – The consulting model staffing can learn from
[10:55] – Escaping the dangerous “markup conversation”
[12:57] – Using AI as a strategic thought partner
[15:21] – Why HR buyers are risk-averse
[18:01] – The call center story that changed pricing
[20:52] – Why A-players should cost dramatically more
[24:29] – The power of owning performance data
[30:41] – Stop selling to everyone: define the bullseye
[32:08] – The four P’s of marketing staffing firms ignore
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardInSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
Book a 30-minute business and marketing consultation with host, Brad Bialy:
https://bit.ly/Bialy30
This episode is brought to you by FoxHire. If you’re looking for an Employer of Record partner that helps recruiters confidently grow contract placements and build recurring revenue without taking on extra risk, FoxHire is perfect for you. Learn more at FoxHire.com/Haley.
In this episode of Take the Stage, Brad Bialy sits down with Brett Cavanagh to explore why staffing firms must abandon the old transactional playbook, embrace a consultative mindset, and leverage technology like AI while doubling down on the human relationships that truly drive success.
About the GuestBrett Cavanagh is the President of TempWorks Software and Lone Oak Payroll. With more than a decade of experience working directly inside staffing firms before moving into technology leadership, Brett now helps agencies scale through smarter systems, operational discipline, and deeper alignment between technology and the real-world demands of recruiting and staffing.
Key Takeaways* The old staffing playbook is breaking in a changing market. * Talent inventory determines who wins in staffing. * Commoditized staffing always becomes a race to the bottom. * AI won’t replace recruiters—it will expose weak ones. * The future belongs to consultative staffing firms.
Timestamps[00:00] – Is selling staffing harder than ever?
[01:40] – Why cold calling candidates is fading
[04:05] – What winning staffing firms do differently
[05:49] – The shift from transactional to consultative selling
[08:24] – Why fear drives bad staffing decisions
[10:58] – The danger of competing on price
[16:03] – Building a true candidate-first experience
[21:43] – The “sports agent” mindset for recruiters
[24:45] – How AI will reshape staffing
[32:23] – AI will expose average recruiters
[37:14] – Where growth still exists in staffing
[46:03] – Brett’s advice for the next generation
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardTake the Stage is presented by Haley Marketing. For a limited time, we're offering 50% off a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
Book a 30-minute business and marketing consultation with host Brad Bialy: https://bit.ly/Bialy30
Benefits in a Card helps staffing firms offer meaningful benefits to their entire workforce through flexible, unbundled plans designed for high-turnover environments—making it easier to control costs, improve retention, and stay competitive. https://www.BenefitsInACard.com
TRICOM partners with staffing firms as an asset-based lender and full-service back-office provider, helping owners scale confidently by reducing risk and easing the operational strain of payroll, cash flow, and administration. https://www.tricom.com
In this episode of InSights, Brad Bialy sits down with Hailey Birkner (Account Manager with Haley Marketing) to unpack why retention is built between deliverables and how intentional account management drives deeper relationships, stronger loyalty, and more revenue from the clients you already have.
About the GuestHailey Birkner is an Account Manager at Haley Marketing, where she helps staffing firms turn strategy into sustainable momentum. With a background in automation and client experience, she lives at the intersection of service, clarity, and trust—coaching clients toward consistent, long-term success.
Key Takeaways* Retention is earned between the wins. * Consistency beats intensity—every time. * Silence is not success; feedback fuels growth. * Automation supports relationships, it doesn’t replace them. * Authenticity is your only real competitive advantage.
Timestamps* [03:25] – “Retention is built between deliverables” reframed * [04:12] – Why service alone is just table stakes * [05:08] – Consistency over intensity in client relationships * [06:25] – Scaling personalization without losing authenticity * [08:09] – Coaching vs. transactional account management * [09:52] – Quarterly touchpoints that create momentum * [11:00] – Using automation to nurture at scale * [13:42] – Plan your work, work your plan * [15:05] – Why silence is not success * [16:54] – Creative follow-ups that re-engage clients * [18:58] – Writing emails people actually respond to * [21:06] – Segmenting accounts for smarter growth
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardInSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by FoxHire. If you’re looking for an Employer of Record partner that helps recruiters confidently grow contract placements and build recurring revenue without taking on extra risk, FoxHire is perfect for you. Learn more at FoxHire.com/Haley
In this episode of Take the Stage, Brad Bialy sits down with Nicole Krensky to break down how AI is separating the leaders from the laggards in staffing and what firms must do now to stay competitive.
About the GuestNicole Krensky is Director of Product Marketing at Bullhorn, where she leads go-to-market strategy for Amplify, Automation, and Search & Match. With nearly a decade in tech marketing and deep exposure to AI adoption across staffing firms, Nicole works directly with companies navigating the shift toward AI-powered recruiting.
Key Takeaways* AI adoption is no longer optional—it’s operational. * The pack is already separating. * Automation amplifies recruiters; it doesn’t replace them. * Database depth is a competitive weapon. * Curiosity with action beats hesitation.
Timestamps* [00:39] – How AI is reshaping staffing firms * [02:25] – The evolving role of the modern recruiter * [05:12] – Leading AI adoption without team resistance * [09:26] – Using AI to drive recruiting firm growth * [12:10] – Why AI creates competitive advantage * [13:11] – Best first step for AI in recruiting * [16:10] – Eliminating the resume black hole with AI * [18:30] – Improving candidate experience through automation * [23:53] – Quick-win AI tools for recruiter productivity * [28:35] – Increasing recruiter output with AI workflows * [31:57] – Cleaning and leveraging your staffing database * [35:44] – Advanced AI strategy for staffing leadership
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardTake the Stage is presented by Haley Marketing. For a limited time, we're offering 50% off a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
Book a 30-minute business and marketing consultation with host Brad Bialy: https://bit.ly/Bialy30
Benefits in a Card helps staffing firms offer meaningful benefits to their entire workforce through flexible, unbundled plans designed for high-turnover environments—making it easier to control costs, improve retention, and stay competitive. https://www.BenefitsInACard.com
TRICOM partners with staffing firms as an asset-based lender and full-service back-office provider, helping owners scale confidently by reducing risk and easing the operational strain of payroll, cash flow, and administration. https://www.tricom.com
In this episode of Take the Stage InSights, Brad Bialy sits down to interview ChatGPT (yes...the AI-powered LLM) to unpack the real state of staffing, the rise of AI, and what firms must do now to stay relevant in a rapidly shifting talent market.
About the GuestFor sake of this conversation, ChatGPT was primed to be an AI strategist and staffing industry analyst specializing in the intersection of talent markets, technology, and future disruption. With a data-driven lens and objective insights, ChatGPT explores how automation, workforce trends, and evolving recruiter roles are reshaping the future of staffing.
Key Takeaways* Transactional recruiting is dying; consultative partnership is winning. * AI will eliminate tasks, not the need for trust. * Specialization builds authority; dilution breeds confusion. * Data is no longer optional—it’s your competitive edge. * Speed matters, but humanity closes the deal.
Timestamps[00:01] – Resetting the staffing narrative
[01:52] – The uncomfortable truth about talent shortages
[03:34] – Why recruiters must become career architects
[06:32] – Specialize or slowly disappear
[07:49] – Selling roles vs. solving business problems
[08:22] – Designing candidate experience that actually wins
[12:02] – When AI becomes a gatekeeper (and how to stop it)
[14:26] – The legacy mindset killing growth
[17:43] – The questions that elevate you to strategic partner
[21:53] – What AI will automate first — and fast
[25:48] – Fewer recruiters. Bigger results. Here’s why.
[29:35] – The AI blind spot redefining success
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
SponsorsInSights is presented by Haley Marketing. For a limited time, we're offer 50% off of a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by FoxHire. If you’re looking for an Employer of Record partner that helps recruiters confidently grow contract placements and build recurring revenue without taking on extra risk, FoxHire is perfect for you. Learn more at FoxHire.com/Haley
In this episode of Take the Stage, Brad Bialy sits down with Paul Petersen to unpack why the candidate black hole still exists in recruiting and how human-centered, tech-enabled recruiting can finally fix it.
About the GuestPaul Petersen is a fractional CHRO and executive workforce strategist with more than 30 years of experience helping organizations modernize talent acquisition, HR technology, and workforce strategy across global enterprises. He’s known for blending deep HR tech expertise with a relentless focus on the human experience for both talent and hiring managers.
Key Takeaways* Speed without intention creates invisible talent. * Screening out is easier than building trust—but far less effective. * Communication is the real differentiator in modern recruiting. * Technology should amplify recruiters, not replace them. * Great recruiters act like agents, not gatekeepers.
Timestamps[00:23] – Why the candidate black hole still exists
[02:54] – Screening out versus screening in explained
[05:16] – When “speed to hire” becomes the wrong metric
[06:48] – The two personas that actually matter
[08:35] – Can AI really fix the candidate experience?
[10:33] – The Domino’s pizza tracker analogy for recruiting
[14:02] – Why talent pools are massively underutilized
[16:26] – Predicting talent needs before jobs open
[20:53] – Paul’s 300-application job search story
[25:11] – Why recruiters should think like sports agents
[30:37] – The hiring manager’s missing voice in HR tech
[35:27] – Integrity as a long-term recruiting advantage
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardTake the Stage is presented by Haley Marketing. For a limited time, we're offering 50% off a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
Book a 30-minute business and marketing consultation with host Brad Bialy: https://bit.ly/Bialy30
Benefits in a Card helps staffing firms offer meaningful benefits to their entire workforce through flexible, unbundled plans designed for high-turnover environments—making it easier to control costs, improve retention, and stay competitive. https://www.BenefitsInACard.com
TRICOM partners with staffing firms as an asset-based lender and full-service back-office provider, helping owners scale confidently by reducing risk and easing the operational strain of payroll, cash flow, and administration. https://www.tricom.com
In this episode of InSights, presented by Haley Marketing, Brad Bialy sits down with David Searns, Co-CEO of Haley Marketing, to unpack why staffing firms must build a true growth engine—one that aligns marketing, sales, and buyer enablement to win in a more skeptical, competitive market.
About the GuestDavid Searns is the Co-CEO of Haley Marketing and one of the most experienced voices in staffing industry marketing. With more than 25 years helping firms clarify differentiation and drive demand, David brings a deep, practical understanding of what actually fuels sustainable growth.
Key Takeaways* Marketing is a sales advantage, not a creative expense. * Buyers decide long before sales ever gets the call. * Differentiation starts with customer problems, not company features. * Nurturing beats chasing when markets tighten. * If you don’t define your aisle, you compete on price.
Timestamps* [02:20] Why staffing penetration is collapsing * [04:55] Buyers are skeptical, busy, and informed * [06:45] The danger of selling without buyer enablement * [09:20] The six-layer growth engine framework * [13:15] Why most differentiators don’t actually differentiate * [17:10] Escaping the “staffing aisle” trap * [19:00] How owners should pressure-test their messaging * [23:40] Making sales drop-bys actually work * [27:25] Why nurturing is the most ignored lever * [31:30] Buyer enablement without giving away secrets * [34:20] Why fewer employers are using temps * [35:50] Learning how to learn in a changing market
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
SponsorsInSights is presented by Haley Marketing. For a limited time, we’re offering 50% off a brand new staffing website. Just message Brad Bialy on LinkedIn and mention the Crazy Website Promo.
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by FoxHire. If you’re looking for an Employer of Record partner that helps recruiters confidently grow contract placements and build recurring revenue without taking on extra risk, FoxHire is perfect for you. Learn more at https://www.FoxHire.com/Haley
In this episode of Take the Stage, presented by Haley Marketing, Brad Bialy sits down with Noah Yosif to break down what staffing leaders must understand about today’s labor market and how economic uncertainty, AI, immigration, and policy shifts are reshaping opportunity for firms willing to adapt.
About the GuestNoah Yosif is Chief Economist and Head of Research at the American Staffing Association, where he leads economic and policy research supporting staffing firms nationwide. A frequent voice in major financial media, Noah helps the industry translate complex economic signals into practical insight.
Key Takeaways* The labor market rewards preparation, not prediction. * Uncertainty exposes who truly understands their niche. * Staffing’s real superpower is insight, not inventory. * AI changes tasks faster than it changes demand. * Waiting for recovery is not a growth strategy.
Timestamps* [00:59] – Why orders are harder to win today * [03:35] – When staffing demand still exists * [06:15] – Blue-collar work’s unexpected comeback * [08:56] – Staffing’s real competitive advantage * [11:38] – Immigration’s hidden labor impact * [13:36] – Do we have enough workers long-term? * [16:29] – The four forces shaping hiring decisions * [18:25] – What lower rates mean for staffing * [19:24] – Why “wait and see” is a mistake * [22:33] – New revenue models changing staffing * [25:54] – The smartest 2026 focus for owners * [30:32] – Early signs of a staffing recovery
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
SponsorsTake the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
In this episode of InSights, presented by Haley Marketing, Brad Bialy sits down with Brad Smith to unpack why selling staffing services is harder than ever—and how tightly integrated sales, marketing, and AI-driven buyer enablement are becoming the real competitive advantage heading into 2026.
About the GuestBrad Smith is Chief Strategy Officer at Haley Marketing, bringing more than 20 years of experience helping staffing firms turn digital marketing, technology, and strategy into predictable growth. A Certified Inbound Marketing professional, Brad is a frequent industry speaker and contributor to leading staffing publications.
Key Takeaways* Selling got harder—but avoidance won’t fix it. * Activity beats hope when markets tighten. * Buyer education now happens before sales conversations. * Specialization creates leverage in crowded markets. * AI amplifies systems—it doesn’t replace them.
Timestamps* [01:10] – Why sales feels harder than ever * [02:35] – The real reason leaders avoid quotas * [04:45] – When inbound stopped being enough * [05:10] – The shocking truth about 72 touches * [07:00] – Why reps quit before momentum starts * [09:15] – Turning marketing into sales leverage * [10:45] – How buyers decide before calling you * [12:40] – What buyer enablement actually includes * [15:10] – A $1.1M lesson in control and scale * [18:05] – Why marketing can’t fix broken sales * [21:00] – Focus beats doing everything for everyone * [26:20] – How AI shifts from advantage to necessity
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
SponsorsInSights is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: 👉 https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: 👉 https://bit.ly/Bialy30
In this episode of Take the Stage, Brad Bialy sits down with Ashley Andersen to reframe stress as a signal—not a setback—and explore how leaders can build mental strength, stay grounded in uncertainty, and keep showing up without burning out.
About the GuestAshley Andersen is the Founder & CEO of EzraSage, where she helps high-performing professionals and leadership teams build the mental strength to handle stress and pressure without burning out. With a clinical background in social work and psychology and experience as a certified executive coach and Dare to Lead™ facilitator, Ashley has worked with organizations ranging from family-owned businesses to Fortune 100 companies.
Key Takeaways* Stress is a signal, not a failure. * Awareness comes before intention. * Pause creates power. * Purpose buffers pressure. * Progress requires showing up.
Timestamps* [00:02] – Redefining stress beyond “good” and “bad” * [02:10] – Why the brain defaults to danger mode * [06:24] – The caveman brain at work meetings * [08:04] – The invisible guest mindset shift * [09:32] – Stop taking reactions personally * [12:13] – The power of the pause * [14:07] – Building accountability into team culture * [17:37] – Alignment beats agreement * [18:55] – Purpose as a stress buffer * [23:18] – Finding purpose through lived experiences * [28:09] – Why celebrating wins builds resilience * [32:09] – Keep showing up when it’s hard
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
SponsorsTake the Stage is presented by Haley Marketing.
The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools:
👉 https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy:
👉 https://bit.ly/Bialy30
In this highlight reel from 2025, we bring you the BEST moments from the first 11 episodes of Take the Stage.
Topics Include:
1. Stress Management
2. How to Stop Chasing Prospects
3. How to Develop a Winning Sales Mindset
4. What High-Performing Sales Teams Do Differently
5. Staffing Industry Trends to Impact 2026
6. Can We Stop the Staffing Industry's Decline?
7. Why Culture is Your Competitive Advantage
8. Cold Calling Tips
9. How to Develop Strategic Partnerships
10. Go-to-Market Strategies for Staffing Firms
11. Proactive Strategies for Staffing Firms
Learn from the following industry experts:
Cathi WIlliams
Rochelle Carrington
James Abraham
Joey Frampus
Barry Asin
Mike Cleland
Patrick Morin
Dan Fisher
Kendra Cato
Avner Baruch
Martin Borosko
Michael Napolitano
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardInSights is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
In this episode of Take the Stage, presented by Haley Marketing, Brad Bialy sits down with Julie Ann Bittner to unpack the truth about staffing funding: why it’s not a weakness, how the right partner fuels growth, and what smart owners must understand before cash gets tight.
About the GuestJulie Ann Bittner is the President and CEO of TRICOM, a staffing-industry–specific funding and back-office partner with over 36 years of experience. Known for her high energy and deep industry insight, Julie Ann has spent decades helping staffing owners scale responsibly while navigating volatility, growth cycles, and uncertainty.
Key Takeaways* Funding is a strategic growth tool, not a sign of weakness. * The right partner scales with your business—not against it. * Waiting until cash is tight limits your best options. * Industry-specific expertise beats generalist solutions. * Proactive communication prevents reactive decisions.
Timestamps* [00:15] – Reframing funding as strength, not weakness * [01:40] – Why banks struggle with staffing growth cycles * [03:15] – Asset-based lending vs. factoring explained * [05:16] – Funding realities for staffing startups * [06:07] – Questions every owner must ask lenders * [07:51] – The risk of client concentration * [09:20] – Why waiting too long costs you options * [11:14] – The danger of non-industry lenders * [13:38] – Where staffing rebounds next year * [16:02] – Industries quietly turning the corner * [17:12] – AI’s real role in staffing today * [23:53] – What true funding partnership looks like
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardTake the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by MJA & Associates. For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at https://mja-associates.com
In this episode of Lunch with Haley, Brad Bialy sits down to reflect on the biggest lessons, mindset shifts, and industry insights he gained from a transformative year in staffing, recruiting, leadership, and personal growth.
About the GuestBrad Bialy is a senior marketing strategist at Haley Marketing and the host of both Take the Stage and InSights. With seven years of podcasting and thousands of conversations with staffing leaders, he brings a rare blend of industry expertise, curiosity, and real-world experience.
Key Takeaways* “The storm isn’t coming — it’s already here.” * “Systems create repeatable wins.” * “Happiness lives in the process, not the milestone.” * “Curiosity builds relationships; pressure breaks them.” * “Your service must live up to your story.”
Timestamps* [00:27] Warming up the room and the question that sparks reflection * [02:14] Why 2025 was a “hell of a year” for staffing * [05:13] Inside the threats creating a perfect storm for staffing * [13:23] Competing with Amazon, DoorDash, and Spotify * [18:44] The happiness trap and the marathon moment * [24:58] Topical authority and why content density wins * [28:41] Systems over goals: the Uber ride epiphany * [31:37] Why you’re not reaching prospects nearly enough * [36:29] Personalized automation and the GNC postcard lesson * [38:31] Stop selling like the ’80s * [41:09] Stay curious: winning the relationship, not the deal * [55:21] The Gen Z wake-up call and the danger of declining satisfaction
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
In this episode of Take the Stage, Brad Bialy sits down with John Klymshyn to explore how sales professionals can reclaim humanity, curiosity, and authentic connection in an AI-driven staffing world.
About the GuestJohn Klymshyn is a renowned speaker, coach, and author who has spent more than 27 years helping staffing organizations unlock creativity, sharpen their message, and elevate leadership through authentic communication. His work blends business practicality with creative play, empowering teams to sell with curiosity and conviction. Amazon Author Page
Key Takeaways* Authenticity is a competitive advantage. * Curiosity moves conversations forward. * Precision of language shapes outcomes. * Consistency beats urgency. * Practice makes prepared.
Timestamps* [00:34] – Why AI can’t replace human connection * [02:14] – The mindset shift sellers must make * [04:04] – Bringing your authentic self into sales * [07:47] – Asking better questions that invite the next step * [09:37] – How to remove “commission breath” * [12:36] – Leading with curiosity instead of pressure * [13:55] – Selling through down markets without fear * [17:33] – The real math behind modern follow-up * [21:24] – Why personalized video still disrupts * [24:19] – Honor your commitments and keep showing up * [29:23] – Practice makes prepared, not perfect * [38:16] – A five-year mindset for new sales reps
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardTake the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
In this episode of InSights, Brad Bialy sits down with Steve Gipson to explore why great marketing must align with great service—and how modern staffing firms can blend both to win more business.
About the GuestSteve Gipson is a 15-year recruiting industry veteran and the Director of Sales and Operations at Recruiters Websites. His team has helped more than 700 recruiting and staffing firms elevate their digital presence through modern websites, SEO, and marketing strategy.
Key Takeaways* Marketing can never exceed the quality of the service it promotes. * Hype without delivery destroys trust faster than no marketing at all. * Many firms avoid marketing because they’re unsure their product is strong enough. * Sales and marketing work best as a unified system—not competing functions. * Negative experiences travel fast in tight-knit recruiting communities. * Strong marketing amplifies great salespeople by warming the path before contact.
Timestamps [00:42] – When hype outpaces service delivery * [03:11] – The danger of over-marketing an average product * [05:55] – Why firms delay marketing until assets match reality * [07:47] – Fixing the gap between leads and delivery * [09:58] – How one bad experience can ripple through a niche * [11:24] – Building a signature solution that stands apart * [13:10] – Vegas, overpricing, and customer expectations * [14:54] – Does great marketing replace the need for sales? * [16:23] – Why service industries still require human closers * [21:03] – Marketing’s real job: warming the conversation * [23:52] – The unified system: sales and* marketing * [25:30] – How strong marketing amplifies a single salesperson
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardInSights is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by MJA & Associates. For over 20 years, they’ve helped staffing firms save money through federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com.
In this episode of Take the Stage, Brad Bialy sits down with Lia Taniguchi to unpack Bullhorn’s 2025 Grid Talent Trends Report and explore how data, AI, and human connection are reshaping the candidate experience in staffing and recruiting.
About the GuestLia Taniguchi is the Senior Research Manager at Bullhorn, leading global market research that drives data-informed strategy for the staffing industry. With an MBA from Simmons College and a forthcoming MPH from Boston University, Lia brings a rare mix of analytical depth and human-centered insight to her work.
Key Takeaways Only 26% of Gen Z candidates are actively using a recruiter—showing an urgent need for better engagement and support for younger talent. * 54% of candidates stopped working with a recruiter due to slow or unclear communication, proving that speed and transparency are now table stakes. * 88% of candidates rated their voice agent interview as as good as or better* than speaking with a person, signaling growing comfort with AI-driven screening. * Overall candidate satisfaction declined across every stage of the recruitment process in the past year, with speed and responsiveness dropping by 20%. * Candidates want instant acknowledgment—most expect confirmation within minutes and status updates within one week, mirroring Amazon-style service expectations.
Timestamps[00:45] – Introducing the Grid 2025 Talent Trends Report
[03:20] – Why Gen Z is least satisfied with recruiters
[06:30] – Setting higher expectations in a digital-native world
[10:25] – The power of intergenerational mentorship in recruiting
[13:40] – Can AI fix the application black hole?
[17:10] – What candidates really mean by “speed and communication”
[20:15] – Remembering the human impact behind every resume
[24:00] – Using AI to give feedback to the “silver medalists”
[28:15] – 88% of candidates rate voice agents as good as people
[33:20] – Why candidate satisfaction is declining—and how to fix it
[37:45] – Secret shopping your own candidate experience
[46:20] – Specialization as the new superpower for staffing firms
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardTake the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it—with smarter strategies and HUGE DISCOUNTS on modern lead-gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com
In this episode of InSights, Brad Bialy sits down with Shaun Chojnacki to uncover the eight most common—and easily fixable—mistakes holding staffing and recruiting websites back from driving better visibility, engagement, and conversions.
About the GuestShaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, specializing in SEO, paid media, and content strategy. With more than a decade of experience spanning SaaS and eCommerce, Shaun combines data-driven marketing with creative execution to help staffing firms turn their websites into high-performing lead generation engines.
Key Takeaways* Your website isn’t outdated—it’s underperforming. * If your homepage talks to everyone, it converts no one. * Fresh, relevant content is your new SEO currency. * Trust signals aren’t vanity—they’re validation. * Small website fixes can create massive marketing wins.
Timestamps* [00:35] – Why 50 staffing websites revealed the same hidden issues * [02:34] – Outdated messaging: confusing visitors and search engines * [05:11] – Creating clear client journeys for your ideal audience * [07:34] – The power of service pages for SEO and conversions * [09:21] – Location pages: how to win local search (and clients) * [12:11] – Segmenting your blog for stronger topical authority * [16:07] – Building trust through Google Business and external reviews * [20:19] – Why weak calls-to-action kill great marketing * [22:46] – Footers that actually convert: making the last scroll count * [25:42] – Bonus #1: The secret structure behind great headers (H1–H3) * [28:47] – Bonus #2: Internal linking—the forgotten SEO goldmine * [29:58] – Rapid-fire recap: eight fixes to implement this week
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardInSights is presented by Haley Marketing.
The old way of selling staffing is dead. Let’s fix it—with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by MJA & Associates.
For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com.
In this episode of Take the Stage, Brad Bialy sits down with Dr. Gustavo to unpack how culture—built on accountability, transparency, and intentional communication—drives consistent performance across in-office and remote teams.
About the GuestDr. Gustavo is a leading expert and keynote speaker on organizational culture, helping companies of all sizes engineer behavior change that lifts performance and profits. With 2,500+ presentations and two decades of consulting, he brings research-backed, practical frameworks in both English and Spanish.
Key Takeaways* Culture controls behavior more reliably than personality. * Accountability means transparency, not punishment. * Separate the problem from the person. * Flexibility is earned through performance. * Feedback is a gift—thank you or tell me more.
Timestamps* [00:01] – Defining culture as context that drives behavior * [00:35] – Reframing accountability as transparency, not punishment * [01:04] – Building momentum with “good → mediocre → bad” sharing * [04:53] – Four pillars: beliefs, rules, traditions, rituals * [06:12] – Leaders as chief gardeners of culture * [07:22] – Coaching assertive communication across teams * [08:19] – “Attack the problem, not the person” in practice * [10:22] – Naming silos as culture’s biggest threat * [12:53] – Creating “temporary Zoom rooms” for organic collaboration * [16:24] – Future of work: flexibility over hybrid * [18:58] – Using team KPIs to unlock autonomy * [22:01] – Making feedback safe: “Thank you” or “Tell me more”
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardTake the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com.
“Goals are for people who care about winning once. Systems are for people who care about winning repeatedly.” - James Clear
In this episode of Take the Stage, Brad Bialy sits down with Keely Flood to uncover how staffing leaders can replace random acts of selling with systems that drive predictable, repeatable growth.
About the Guest
Keely Flood is the founder of The Systematic Recruiter and author of The Honest Salesperson newsletter. He helps boutique recruiting agencies build scalable revenue engines by installing repeatable sales systems, sharpening positioning, and coaching teams to execute with clarity and consistency.
Key Takeaways
Systems create repeatable success where goals alone cannot.
- Success is hidden in the boring basics.
- Relevance beats personalization in modern sales.
- Always be conversing, not just closing.
- Great firms win with playbooks, not luck.
Timestamps
[00:56] – Systems vs. goals: why James Clear was right
[02:13] – Nick Saban and trusting the process
[05:09] – Why most sales teams resist building systems
[07:36] – What top staffing firms are doing differently
[09:11] – The trap of shiny new tools vs. core processes
[12:44] – Always be conversing: redefining ABC in sales
[14:41] – Outworking 90% of competitors with persistence
[16:45] – Shifting focus from closing to understanding
[19:46] – Relevance over personalization in prospecting
[21:21] – Can cold calling still win in 2025?
[23:26] – Lessons staffing leaders can steal from sports
[25:50] – Why success lives in the boring basics
About the Host
Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers Heard
Take the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com . #salesadvice #salestips #sales
In this episode of InSights, Brad Bialy sits down with Steve Gipson to explore how staffing firms can adapt in 2025 without overinvesting in tools, technology, or tactics.
About the GuestSteve Gipson is the Director of Sales and Operations at Recruiters Websites, bringing over 15 years of recruiting and digital marketing experience. His team has helped more than 700 staffing firms strengthen their online presence through strategy, web development, and SEO.
Key Takeaways* Overinvesting often starts with underutilizing what you already have. * Bad execution—not the channel itself—kills results. * Adaptation sometimes means staying still and doubling down. * Find trusted counsel, not just trendy advice. * Courage comes from honest evaluation, not shiny objects.
Timestamps[01:09] – Why Q4 brings pressure and opportunity
[02:36] – The problem with chasing shiny objects
[04:27] – Getting more from the tools you already own
[05:20] – The screwdriver vs. hammer analogy for tech stacks
[06:59] – When adapting means standing firm
[08:02] – The AI echo chamber and decision-making traps
[10:41] – Why every great firm finds a coach
[12:27] – Cutting contracts vs. cutting people
[17:18] – AI, outsourcing, and the future of staffing roles
[18:02] – Is email dead—or just bad email?
[25:58] – Sales as a series of small agreements
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardBook a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by MJA & Associates. For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at https://mja-associates.com
In this episode of Take the Stage, Brad Bialy sits down with Joanie Bily to explore how ruthless prioritization, balance, and innovation can reshape leadership and the staffing industry’s future.
About the GuestJoanie Bily is CEO of Dress for Success Worldwide, a board member and past Chair of the American Staffing Association, and a widely recognized thought leader in staffing, labor market insights, and women’s leadership. With three decades of executive experience at firms like Employbridge, Monster, Randstad, and Adecco, Joanie is also the author of Dive In D.E.E.P. and a sought-after speaker on workforce trends and transformation.
Key Takeaways* Ruthless prioritization drives balance and clarity. * Protected time out is non-negotiable for growth. * Progress matters more than perfection. * Strategy without execution is just hope. * The future belongs to firms that innovate fast.
Timestamps[00:14] – Mastering ruthless prioritization for true balance
[02:44] – How to start deploying "Protected Time Out"
[05:02] – How movement and mindset fuel professional success
[07:27] – Shifting from victimhood to accountability in leadership
[09:24] – Restarting after failure without losing momentum
[13:10] – Stop waiting—how to act powerfully in tough markets
[16:35] – Why innovation, not tradition, defines the future of staffing
[19:25] – How smaller firms can outpace industry giants
[21:54] – Where old-school leaders should begin with tech
[24:59] – The marathon mindset every staffing leader needs
[31:45] – Preparing for automation, reskilling, and workforce gaps
[35:42] – Joanie’s best advice for building a lasting staffing career
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardTake the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com.
In this episode of InSights, Brad Bialy sits down with Steve Gipson to unpack why omnichannel marketing is the key to staffing firm growth in 2025 and beyond.
About the GuestSteve Gipson is the Director of Sales and Operations at Recruiters Websites, bringing over 15 years of recruiting and digital marketing experience. His team has helped more than 700 staffing firms strengthen their online presence through strategy, web development, and SEO.
Key Takeaways* Omnichannel is not optional—it’s essential. * The right message matters more than more messages. * Marketing consistency drives sales confidence. * Growth requires meeting talent and clients where they are. * The firms that adapt fastest, win.
Timestamps* [00:19] – Why omnichannel marketing can’t be ignored in 2025 * [00:31] – The danger of feeling stuck a year from now * [00:36] – How to reach more clients with the right message * [00:42] – Why timing determines recruiting success * [00:48] – The shift from order taking to strategic marketing * [00:53] – Fixing low job fill rates with smarter outreach * [00:56] – Building momentum before the new year * [01:02] – Omnichannel as the antidote to stalled sales * [01:10] – Why more platforms mean more opportunity * [01:16] – Matching firm size with marketing strategy * [01:22] – Preparing now for 2026 market shifts * [01:28] – How omnichannel protects firms from downturns
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardInSights is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by MJA & Associates. For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com.
In this episode of Take the Stage, Brad Bialy sits down with Shad Tidler to explore how staffing and recruiting firms can prevent sales objections before they arise and leverage AI to build a smarter, more human sales process.
About the GuestShad, a seasoned member of the Lushin sales team since 2014, combines his extensive global business expertise with the disciplined mindset of an Ironman triathlete. Specializing as a leading sales transformation consultant, he is known for crafting scalable strategies and processes tailored for client success. Shad's structured approach instills a sense of calm in clients, guiding them past immediate challenges and toward their goals.
Beyond his professional pursuits, Shad enjoys swimming, biking, running, practicing martial arts, and traveling. He actively contributes to his community by volunteering at his local church, mentoring individuals within and outside his organization, and supporting the Leukemia and Lymphoma Society. However, above all else, Shad values his role as a devoted husband and friend.
Key Takeaways* Objections reveal problems earlier in the process. * Desperation kills trust in sales. * Sales is a series of small agreements. * Abundance beats scarcity in prospecting. * AI is a tool, not the solution.
Timestamps* [00:20] – Why objections mean you’re already too late * [02:50] – The trap of “we’re different” pitches * [05:11] – Shifting from qualifying in to disqualifying out * [07:13] – Sales as small agreements, not one-call closes * [09:43] – Letting prospects define next steps * [11:44] – The roots of desperate selling * [13:59] – Relationship analogies for rejection in sales * [17:02] – Why being okay with “no” creates momentum * [20:30] – Building structure around prospect follow-up * [23:37] – Giving junior reps permission to experiment * [27:17] – How AI is disrupting sales conversations * [30:22] – Where staffing leaders should begin with AI
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardTake the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at https://www.BenefitsInACard.com.
In this episode of InSights, Brad Bialy sits down with David Searns to unpack practical marketing tactics staffing firms can use to win back former clients, deepen existing relationships, and stay top of mind in a volatile hiring market.
About the GuestDavid Searns is Co-CEO of Haley Marketing and a trusted leader in staffing industry marketing. With more than 25 years of experience helping firms build innovative strategies and award-winning websites, David brings deep insight into how staffing companies can grow in any market condition.
Key Takeaways* Relationships drive revenue more than automation alone. * Segmentation creates clarity in outreach. * Consult, don’t just sell. * Differentiate through service, not slogans. * Nurture consistently to stay top of mind.
Timestamps[02:05] – Why staffing struggles feel different this time
[04:47] – Winning back former customers with real conversations
[07:42] – Using segmentation to tailor your outreach
[10:14] – Becoming a consultant, not just an order taker
[13:40] – Spotting future staffing needs before clients do
[15:29] – Building client org charts to uncover hidden buyers
[17:48] – Leveraging LinkedIn for warm introductions
[20:45] – Differentiating your sales playbook from competitors
[22:37] – New service models that break the staffing mold
[26:28] – Can marketing replace a sales rep?
[32:16] – Staying top of mind during hiring freezes
[39:16] – Rethinking websites: employer entryways that convert
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardInSights is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: https://bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30
This episode is brought to you by MJA & Associates. For over 20 years, they’ve helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at mja-associates.com
In this episode of Take the Stage, Brad Bialy sits down with Mark Whitby to explore how recruiters can escape the feast-or-famine cycle by building signature solutions, refining their target market, and creating a consistent, multi-channel approach to winning business.
About the GuestMark Whitby is the host of The Resilient Recruiter podcast and one of the most respected business coaches in the recruitment industry. Since 2001, he has trained over 10,000 recruiters in 34 countries, helping many double or triple their billings and guiding firms to scale from small teams to hundreds of employees. He specializes in helping recruiting firm owners create consistent, predictable growth.
Key Takeaways* Stop selling recruitment—start selling solutions. * Focus is a superpower in business development. * Differentiation without value is meaningless. * You never outgrow the need for marketing. * Success comes from constant, deliberate improvement.
Timestamps[00:13] – Why recruiters must stop selling recruitment.
[02:40] – The three tests of a signature solution.
[05:23] – Why many firms struggle with differentiation.
[08:56] – How top recruiters keep innovating in 2025.
[15:31] – Defining your market niche and dream 100.
[19:04] – The power of segmentation over personalization.
[22:27] – Building a multi-channel outreach strategy.
[26:13] – Why multi-channel is essential in 2025.
[32:23] – Breaking free from feast-or-famine cycles.
[36:58] – Why you should never stop marketing.
About the HostBrad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He’s the host of Take the Stage and InSights, two of the staffing industry’s leading podcasts with more than 200,000 downloads.
Sponsors and Offers HeardTake the Stage is presented by Haley Marketing. The old way of selling staffing is dead. Let’s fix it – with smarter strategies and HUGE DISCOUNTS on modern lead gen tools: bit.ly/Bialy20
Book a 30-minute business and marketing consultation with host, Brad Bialy: bit.ly/Bialy30
For 30 years, Benefits in a Card has delivered benefit plans designed specifically for the staffing industry—over 140 unique options with immediate coverage, unique perks like FreeRx, and solutions that reduce turnover while improving ACA compliance. Give your workforce benefits they’ll actually use and give your staffing firm a competitive edge. Learn more at BenefitsInACard.com.
In 2025’s hyper-competitive staffing landscape, staffing firm branding is no longer optional—it’s the deciding factor between being ignored and being the go-to choice for clients and candidates. In this in-depth conversation, Brad Bialy and Becca Searns from Haley Marketing reveal how staffing companies can differentiate themselves in a commoditized market by building a brand that is authentic, consistent, and memorable across every touchpoint.
If your staffing firm still thinks “brand” means a logo and some colors, this episode will change your perspective.
Expect to Learn:
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Why branding in staffing is more important now than ever before
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How to move beyond visual identity into voice, tone, and value proposition
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What the best staffing firms do differently to create trust and loyalty
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How to integrate brand into every medium—from your website to sales collateral
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The role AI can play in personalization, content creation, and CRO (without losing your brand voice)
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Proven website strategies that improve conversions while reinforcing your brand identity
This episode should inspire you to explore staffing marketing strategies and recruiting firm differentiation so you can rise above generic, AI-generated content and stand out from competitors.
You’ll also hear why companies like top-ranking Haley Marketing clients consistently show up on page 1 for staffing firm branding searches—and how you can adopt similar strategies.
Are you overlooking the fastest way to grow your staffing firm?
Loss aversion is the most underused yet powerful psychological principle in sales—and this video reveals exactly how to use it to close more deals, upsell existing accounts, and build client loyalty.
In this expert-level conversation, presented by Haley Marketing, Brad Bialy sits down with sales strategist Jeff Mariola to dissect how loss aversion psychology and contrast techniques can radically shift your sales approach. If your team is overly focused on chasing new business and missing growth opportunities right in front of them, this episode will recalibrate your strategy.
Expect to Learn:
- How human behavior, decision-making psychology, and relationship dynamics all collide in staffing sales.
- Why loss aversion should be your go-to strategy with both new and existing clients
- How to reposition your firm from “just another vendor” to “irreplaceable partner”
- What elite sales performers do differently in account management
- How to build and execute a repeatable, psychology-driven sales playbook
Chapters & Timestamps
00:15 – The #1 Flaw in Staffing Sales Teams
02:06 – How to Sell More to Existing Clients
03:45 – Loss Aversion in Sales Explained
04:45 – How to Use Loss Aversion with Existing Clients
05:50 – Selling When Your Client Has Multiple Vendors
10:15 – Why Staffing Firms Underinvest in Account Growth
11:00 – Stop Chasing Logos: Start Deepening Client Relationships
12:15 – Creating a Sales Strategy for Existing Clients
13:10 – Identifying Hidden Revenue in Low-Yield Accounts
17:00 – Why Social Proof Works: Science of Influence
19:00 – Nobel Prize Research Behind Loss Aversion
20:15 – Using Contrast to Close More Deals
23:00 – Breaking Out of Outdated Staffing Sales Tactics
24:15 – The Referral Gap: What Most Salespeople Miss
26:45 – Asking for Referrals Without Feeling “Salesy”
28:45 – What Staffing Is Getting Wrong About Sales Today
31:30 – Building a Repeatable Sales System
32:45 – Creating Your Staffing Sales Playbook
38:00 – Key Traits of Top Staffing Sales Professionals
41:00 – Viktor Frankl, Mindset, and Finding Meaning in Sales
45:00 – Closing Thoughts + Connect with Jeff Mariola
About the Speakers:
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.
With more than 25 years of successful CEO leadership experience across two multi-national businesses (Rentokil Pest Control and Ambius) plus two entrepreneurial start-ups, Jeff Mariola has a reputation for creating cultures which consistently outscore other high-performing companies in engagement, growth, empowerment, and leadership. Having recently finished leading the recapitalization of a Brilliant Staffing, LLC to private equity in 2018, Jeff has now changed gears and united with his wife, Michelle, to create Mariola Unlimited – a leadership development advisory service business focused on executive coaching, leadership, management workshops, brand marketing, and keynote speaking. Jeff is certified by Multi-Health Systems in the use of the EQi 2.0 Assessment & EQ 360 Leadership Assessment tools, as well as Stephen R. Covey’s, The Five Choices to achieving extraordinary productivity. He has also successfully completed the Mindfulness-Based Stress Reduction (MBSR) course and is a certified practitioner for Talent Optimization by The Predictive Index.
Offers Heard in this Episode:
30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. Visit https://www.TRICOM.com to learn more.
Topical authority for staffing firms is one of the most overlooked yet critical SEO strategies in 2025. If your staffing firm isn’t building topical authority, you’re missing out on prime visibility, ranking on page 1 of Google, better rankings, and high-quality client and candidate leads.
In this episode of Insights, Brad Bialy sits down with Shaun Chojnacki, Senior Marketing Strategist at Haley Marketing, to reveal why topical authority is the #1 SEO strategy staffing firms can’t ignore—and how to implement it for long-term success.
Expect to Learn:
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Why topical authority matters for Google, AI, and staffing firms
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How to structure your website like a well-organized bookstore
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The critical role of FAQs and location pages in SEO rankings
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Why every page needs a clear purpose for better user experience
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Quick wins to build authority and boost your site’s visibility
This episode should inspire you to research staffing SEO strategies and website structure for SEO, so you can start dominating your local and niche markets.
Why This Matters Now: Search algorithms—and AI—are evolving fast. Leading staffing firms that master topical authority are already ranking higher and attracting more qualified leads.
Timestamps:
00:00 – Intro: Why topical authority matters
01:21 – What is topical authority?
02:00 – The bookstore analogy: Making websites easy to navigate
06:46 – Why user experience matters for staffing sites
07:56 – How Google and AI interpret your website
10:30 – Building topical authority for a staffing firm in Buffalo
12:30 – Do FAQs still matter for SEO?
15:27 – Why this matters for staffing owners
16:06 – Quick wins: Optimize your About Us page
19:12 – Real-world example: How Haley Marketing ranks #1
22:00 – How to spin this for your staffing firm
25:18 – Every page needs a purpose
26:57 – Quick SEO wins: Reviews and Yelp
27:47 – The danger of low-quality content
29:10 – Where to start if you want to rank
30:15 – Big news: Instagram posts now indexed
32:21 – Closing thoughts
About the Speakers:
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.
Shaun Chojnacki is a Senior Marketing Strategist at Haley Marketing, specializing in digital marketing, SEO, paid media, and content strategy. Previously, he served as Marketing Director for iPost, where he doubled organic traffic and drove higher lead conversions, and as Operations Manager for Decible Trading Company, overseeing marketing for a suite of six eight-figure eCommerce stores. A lifelong marketer, Shaun has spent over a decade running side-hustle marketing for wedding venues and farms, blending data-driven strategy with creative execution to deliver measurable results.
Offers Heard in this Episode:
30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com
Winning in sales isn’t about securing the next transaction—it’s about how to win the relationship, not the deal. In today’s crowded, fast-paced staffing and recruiting landscape, transactional mindsets are burning out teams, eroding trust, and leaving long-term opportunities on the table.
In this candid and insight-packed conversation, sales leadership coach Casey Jacox joins host Brad Bialy to break down what it truly means to win people—not just pipeline. Drawing from 20+ years of sales and leadership experience, Casey shares the uncommon habits that create lasting client relationships, build real trust, and turn rejection into reputation.
This episode should inspire you to rethink your approach to sales performance, and encourage you to explore topics like relationship-based selling and modern staffing strategies.
Expect to Learn:
- Why curiosity, vulnerability, and humility drive elite sales outcomes
- How to confidently say “no” and still win long-term
- The dangers of automation-first sales and how to stand out in a crowded market
- A proven framework to build authentic, human-first relationships
- How staffing professionals can pivot from order-takers to strategic partners
Tactical Takeaways for Staffing & Sales Pros:
- Ditch your call script and learn to call an “audible” in real time
- How to identify (and avoid) transactional burnout in your team
- Tips for creating follow-up moments that build long-term rapport
- Learn why hiring for adversity beats hiring for skill alone
About the Speakers
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.
With over 25 years of business experience, Casey's leadership helps companies emphasize building relationships, not just transactional business deals. He's a father, a husband, a coach, a podcaster, a speaker, and a business leader who is the same person in and out of work. Over his entire career, adversity has always made him stronger. In March of 2019, Casey left Kforce as the firm's all-time leading salesperson in the nearly 60-year company history to begin writing his debut non-fiction book, "WIN the RELATIONSHIP – Not the DEAL." His book has over 100 organic reviews on Amazon and is helping shape how teams build relationships with their customers and improve cultures internally for teams. Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing fractional executive sales leadership and coaching. Casey is also brought in for sales kickoffs and leadership retreats to help inspire habits of success that help win more relationships. Additionally, Casey hosts The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence.
Offers Heard in this Episode:
30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. Visit https://www.TRICOM.com to learn more.
It's a bonus episode this week, taken from Lunch with Haley.
Our April webinar on demand generation sparked so much discussion, we couldn’t get to all the questions—and the feedback was clear: we needed a part two.
So we’re bringing the panel back for a follow-up discussion, focused on practical answers to your biggest sales challenges. In this session, you’ll get:
- Expanded insights on how to create demand for staffing services
- Answers to audience-submitted questions we didn’t have time for in April
- Straightforward advice on prospecting, strategic selling, and demand creation
- New strategies for overcoming “we’re not hiring” and standing out from competitors
If you’re looking for smarter ways to create more opportunities and differentiate your firm in today’s market, don’t miss this special session.
About the SpeakersDavid Searns, Co-CEO, Haley MarketingWhen it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.
Tom Erb, President, Tallann ResourcesWith a career spanning nearly 20 years, Tom Erb has established himself as one of the staffing and recruiting industry’s top subject matter experts. As an executive for two of the largest staffing and recruiting companies in the world, Tom worked with some of the most recognizable and well-respected companies in the United States to help optimize their workforce strategy. As a consultant, trainer, and speaker to the staffing and recruiting industry, Tom has helped hundreds of firms create and execute sales and recruiting strategies to grow their business.
In 2010 Tom formed Tallann Resources, a consulting firm specializing in the Staffing and Recruiting Industry. Tom has helped staffing and recruiting companies of all sizes and verticals transform their sales structure, create and implement their strategic plans, and optimize their recruiting process.
Mark Winter, CEO, WinSource GroupMark is an expert at driving sales performance, keeping focus on customers, and keeping things simple. For 20 years, Mark has held every sales role out there- from Branch Manager to Vice President of Sales and Enablement for a $2.5B publicly traded staffing company. During that time, he has spent countless hours figuring out what works and of course, what doesn’t. This enables Mark to sniff out things that are blocking performance, remove the barrier, and get people to act. He is a Six Sigma Black Belt and holds master certifications from some of the top sales training organizations in the world. Whether its strategic planning, sales process development, sales training, customer acquisition & engagement, sales team performance, or system and tool adoption- Mark can help get your team on track.
Mark is the CEO of WinSource Group, a consulting company that specializes in the staffing industry. By providing training, coaching, and solid process WinSource help staffing companies get the best possible performance from their sales team.
Dan Mori, Founder of Staffing Mastery & President of Employment SolutionsDan Mori is a seasoned staffing industry executive, sales strategist, and leadership coach with over two decades of experience driving business transformation in the employment space. As President of Employment Solutions, he helped engineer one of the most successful regional staffing expansions in the country, growing the firm from a single location in upstate New York to a multi-state powerhouse operating in 28 states.
As founder as well of Staffing Mastery, Dan brings a no-nonsense, high-impact approach to helping staffing firm leaders grow their teams, scale revenue, and systematize success. His passion lies in training salespeople to think strategically, lead with insight, and win market share—even in the most competitive or frozen economies. Dan also created the Staffing Dashboard, a powerful tool that provides staffing leaders with real-time business performance insights to make informed, data-driven decisions that drive growth and success.
A recognized voice in the industry, Dan has coached hundreds of staffing professionals through workshops, playbooks, and performance coaching rooted in real-world results. He’s known for breaking down complex sales challenges into repeatable, scalable strategies—empowering firms to shift from reactive selling to proactive demand creation.
Struggling to scale your outreach without overwhelming your sales team? In this episode, we break down how marketing automation for staffing firms is transforming business development—if used correctly.
On this episode of InSights, presented by Haley Marketing, Brad Bialy and Rachel Reed tackle one of the biggest misconceptions in staffing today: that automation just means blasting emails. Instead, discover how the best firms are building intent-based journeys that track buyer behavior, signal readiness, and trigger hyper-personalized follow-ups that drive actual conversions.
Expect to Learn:
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Why more emails ≠ better results
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How to segment and nurture clients at scale
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When automation empowers sales reps vs. replaces them
-
Real-world examples of marketing automation in staffing
-
The #1 mistake staffing firms make with automation
This episode should inspire you to explore strategies like lead scoring in Bullhorn Automation and candidate re-engagement to maximize your tech stack. Rachel breaks down a smart funnel strategy that mirrors the same approach taken by top-ranked staffing marketers like ClearlyRated and Staffing Referrals, offering insights you can implement right away—even with a messy database.
Chapters and Key Moments:
00:00 – Introduction: Misconceptions of marketing automation
01:00 – Myth-busting: Automation isn’t just sending emails
03:00 – What leading staffing firms do differently
04:20 – Determining trigger points (2 vs 80 touches)
08:46 – Getting started: Mapping customer journeys
11:40 – Importance of clean data and how to start scrubbing
14:20 – Reactivating former customers with targeted messages
16:40 – How often to monitor automation data triggers
20:30 – Automation as a sales enablement tool, not replacement
28:00 – Integrating PPC, email, direct mail: surround sound marketing
33:30 – Extending automation to the candidate experience
Ready to implement marketing automation the right way? Start here: https://www.haleymarketing.com/services/marketing-automation/
About the Speakers
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Rachel Reed is a recruitment and sales automation expert specializing in marketing automation strategy and execution for clients large and small. With experience in both recruitment automation and B2B sales strategy, she brings a unique perspective to the potential of automation tools in the industry. Rachel excels in making sophisticated platforms accessible and valuable for staffing and recruiting professionals – delivering actionable strategies to drive sales leads, qualified applications and customer retention.
Offers Heard in this Episode:
30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com
Is the staffing industry at a breaking point—or on the verge of reinvention?
In this episode of Take the Stage, presented by Haley Marketing, Brad Bialy, Tom Kosnik and David Searns dive deep into the staffing industry trends that are reshaping recruiting in 2025. From AI disruption and automation to nearshoring, changing buyer behavior, and economic decoupling, this isn’t a slump—it's the perfect storm.
Inside the episode:
✔️ External market forces crushing old staffing models
✔️ How independent contractors and platforms like Upwork are shifting client preferences
✔️ Why staffing firms must transition from job-fillers to strategic human capital advisors
✔️ Action steps for small-to-mid-sized firms to survive—and lead—through transformation
✔️ If you’re still waiting for things to “go back to normal,” this episode is your wake-up call.
About the Speakers
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms, making him a sought-after expert and speaker in the industry.
David Searns is co-CEO of Haley Marketing, a digital and recruitment marketing, branded content, and web design firm that works with more than 1,200 staffing and search firms throughout the world. For nearly 30 years, the team at Haley Marketing has helped staffing firms to stand out from the competition, improve recruiting response, increase sales productivity, and stay top-of-mind with employers and job seekers.
Tom Kosnik, founder and president of the Visus Group is one of the staffing industry’s leading experts in organizational design, profitability improvement and work culture transformation. With a commitment to empowering staffing firms with the knowledge and tools to help business owners increase the value of their enterprise asset by helping them grow their business. Tom has coached and consulted hundreds of staffing executives throughout North America using his empirical based “Organizational Development Business Model” (ODBM). Most notably, Tom is the founder of the Presidents RoundTable, a nationwide leadership forum program strategically aimed at helping staffing professionals collaborate and solve industry challenges. With over 25 years of consulting experience in the staffing industry, Tom’s diverse array of services have helped numerous staffing firms across the country improve their operations and bottom lines.
Offers Heard in this Episode:
30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. Visit https://www.TRICOM.com to learn more.
Why does happiness always feel one step away?
If you’ve ever said, “I’ll be happy when…”—you’re on the hedonic treadmill, a psychological loop where success never quite leads to satisfaction. This episode reveals how to step off the treadmill and build happiness from within.
On this episode of Take the Stage, presented by Haley Marketing, Brad Bialy sits down with happiness researcher Declan Edwards to challenge the centuries-old belief that happiness follows achievement. From positive psychology to emotional intelligence, they explore how cultivating human skills—like gratitude, boundary-setting, and awareness—creates a more sustainable, fulfilling life and career.
This video should inspire you to explore gratitude practice and mindfulness techniques, especially in high-performance, tech-disrupted sectors like staffing and recruiting.
Expect to Learn:
- What the hedonic treadmill is—and how to escape it
- Why most people chase success but never feel happy
- The power of human skills in an AI-driven economy
- How to practice presence and self-awareness
- The ripple effect of happiness at work and home
Noteable Moments:
00:00 The Pursuit of Happiness: A Misunderstanding
02:50 Decoupling Happiness from Success
05:37 The Role of Human Skills in the Workforce
08:32 The Ripple Effect of Happiness
11:29 Navigating Workplace Emotions
14:24 Savoring Success and Happiness
19:15 The Practice of Happiness
27:00 Connection in a Remote World
31:14 The Future of Happiness
33:30 Declan's Journey and Insights
About the Speakers
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact.
His work has shown that happiness is not a fluffy ideal, but a measurable and learnable skill that drives meaningful results in both life and leadership. Through intentional personal branding, Declan has not only elevated his own voice but used it to amplify a movement that is changing the way we think about success, leadership, and happiness in the modern world.
Struggling with growth? These proactive strategies for staffing firms will help you thrive—even in uncertain times.
Staffing firm leaders are facing structural shifts: AI, automation, and budget pressure are no longer future threats—they’re current realities. In this episode, Brad Bialy sits down with Marty Borosko and Michael Napolitano to break down how firms can get ahead by leveraging data, strengthening leadership infrastructure, and avoiding the reactive cycle that defines most staffing operations.
This discussion unpacks urgent priorities for firms that want to scale, sell, or simply survive in today’s economy:
- Why the current downturn may be structural, not just cyclical—and how to respond
- How data analytics (not just intuition) can guide smarter decisions
- Why founder-led firms must evolve: from founder-dominant to founder-inspired leadership
- What separates commoditized staffing vendors from trusted advisors
- How AI is impacting the staffing landscape—and why it's still the human conversation that closes deals
- The role of strategic partnerships in creating real value (beyond cutting costs)
- Whether now is the right time to sell your staffing firm—and what makes a firm market-ready
This video should inspire you to explore:
- Staffing data optimization
- Founder evolution and exit strategies
Positioned for staffing leaders, recruiting firm owners, and executive teams, this episode features insights that rival those shared by Staffing Industry Analysts and The SIA Podcast, highlighting how high-performing firms are adapting faster—and smarter.
About the Speakers:
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Martin L. Borosko has been the Managing Member of the firm since 2006. Under his leadership, the firm has grown into one of the premier boutique firms with offices in New York, California, New Jersey and Pennsylvania.
Marty leads the Staffing team within the firm dedicated to studying the best legal practices within the Staffing Industry. His philosophy is to direct clients toward legal strategies that facilitate growth and increase enterprise value in the long term. He often works as part of a team with leading investment bankers, accountants and risk managers to implement comprehensive growth strategies for clients.
Marty is a frequent contributor to legal & business publications and lectures across the country on emerging issues impacting the Staffing Industry. He is the Chairman of the Becker Buy-Side M&A Summit, one of the Founders of the Launch Staffing Conference and sits on the TechServe Alliance M&A Marketplace as their designated law firm.
Michael Napolitano is a partner with over 25 years of experience providing counsel and services in areas of profit enhancement, budgeting, planning, and compensation restructuring, helping clients to operate more efficiently. As a practice co-leader of Citrin Cooperman’s Staffing Services Practice, Mike has a specialized focus in the staffing industry. He also has deep expertise in the construction industry, advising contractors, developers, and construction products manufacturers. Additionally, he advises clients in technology, health care, food services, manufacturing and distribution, and various professional services firms.
Michael provides a balance of deep industry knowledge and insight, extending his services beyond financial statements and tax returns to help clients understand the impact of their decisions, as well as plan for their future success.
As a partner in valuation advisory services practice, Michael provides fraud and forensic accounting counsel in the areas of business partner disputes, marital dispute resolutions, damage calculations, uncovering hidden revenue, and litigation support. Clients benefit from his extensive experience and knowledge, as well as his strategic approach, which combines identifying clear, concise objectives with efficient follow-through.
Michael frequently speaks and writes on issues related to the construction and staffing industries. He has presented at annual industry conferences held by the New Jersey Staffing Association.
Offers Heard in this Episode:
30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. TRICOM doesn't just support you, they set you up to soar. Visit https://www.TRICOM.com to learn more.
Sales Enablement in staffing is no longer a tactical side function, it's the engine of your entire go-to-market strategy. In this eye-opening episode, Avner Baruch (Author of Project Moneyball) shares how top staffing and recruiting firms are transforming enablement from “content dumping” into measurable impact through coaching, role practice, and feedback loops. This video will inspire you to re-evaluate your GTM systems and explore enablement through the lens of performance coaching and strategic execution.
In This Episode:
- What Sales Enablement in Staffing really means today
- How to build a go-to-market strategy aligned with sales motion
- The hidden cost of relying solely on content (and what to do instead)
- Why role practice and feedback loops are critical for sales acceleration
- How elite teams reinforce skills—without blowing their budget
- The enablement tech stack that makes it all possible
- Avner’s Project Moneyball methodology for enabling outcomes across the customer lifecycle
Whether you're launching a new GTM motion or trying to reverse stagnant revenue, the insights here are built to drive impact across your customer lifecycle.
Timestamps:
00:43 - What is sales enablement? A Moneyball analogy
02:57 - Sales enablement in startups vs. enterprises
03:45 - Why the best companies go beyond content
04:55 - The economic pressure fueling enablement evolution
06:43 - Common pitfalls: Content without context
08:51 - Why content is only half the battle
10:53 - The power of role practice and daily sales routines
12:55 - Real-world staffing challenges and playbook creation
16:29 - Why leaders avoid role practice—and how to fix it
20:52 - Leveraging AI for sales coaching
22:30 - Shifting outdated staffing habits
25:12 - Consistency beats intensity in sales enablement
27:26 - Misalignment of seller skills and roles
31:59 - Coachability and cultural fit in hiring
34:17 - The ideal sales enablement hire
37:01 - Content graveyards vs. actionable insights
41:36 - Meet Avner Baruch and Project Moneyball
44:26 - Moneyball methodology for enablement ROI
46:30 - Avner's favorite book: Crossing the Chasm
About the Speakers:
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
As an executive GTM and Enablement leader, Avner Baruch has built and led GTM, Sales Enablement and RevOps functions from the ground up for leading Startups such as Walkme, Imperva-Incapsula, Rapyd and more notable SaaS businesses. As a consultant, member of Advisory Boards and Design Partners, he has helped entrepreneurs and scaling startups implement and reinforce their sales methodologies, fine-tune their Product-Market Fit, design, build and scale their selling motion. In 2020 he founded Project Moneyball (a GTM consulting firm) to help early-stage startups and scaling businesses overcome growth challenges. He is a certified sales trainer holding a B.Eng with Honors in Electrical Engineering & Physics from Coventry University (UK) and the Max Planck Institute (France).
Offers Heard in this Episode:
30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. TRICOM doesn't just support you, they set you up to soar. Visit https://www.TRICOM.com to learn more.
Join Brad Bialy and Steve Gipson of Recruiters Websites as they dive into the importance of endurance, mindset, and strategy in today’s staffing sales environment. Drawing powerful analogies from Brad’s Buffalo Marathon experience, they discuss how top-performing staffing firms are adapting their strategies to maintain growth in 2025.
Learn why consistent effort, data-driven tactics, and a strong “why” can help you overcome sales slumps and economic uncertainty. Plus, discover practical tips to optimize your recruitment marketing and measure what really works.
Chapters and Key Moments
00:00 – Welcome and Catching Up
02:45 – The Buffalo Marathon: Lessons in preparation and perseverance
05:00 – The emotional weight of running with family support
07:00 – Reflecting on legacy and the impact on kids
08:30 – Main takeaway: The goal remains, tactics evolve
10:45 – Drawing parallels between running and recruiting
13:50 – Avoiding shiny object syndrome in staffing tech
16:00 – Knowing when to pivot and redefine goals
18:40 – Budget constraints vs. strategic investments
21:00 – Are you really known in your market?
24:00 – Importance of outreach and continuous brand visibility
27:00 – Measuring marketing and sales success
28:30 – Why consistency beats short bursts
29:50 – Wrap-up and what to expect at NAPS Vegas
About the Speakers
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.
Offers Heard in this Episode:
30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com
Strategic partnerships in staffing aren’t just a support tool—they’re a vital growth engine for firms looking to scale in today’s competitive landscape. In this episode, Brad Bialy sits down with Kendra Cato, Director of Strategic Partnerships at Advance Partners, to discuss the mindset shift required for staffing firms to treat collaboration not as a luxury, but as a strategic necessity.
With economic uncertainty, candidate shortages, and cautious clients, many staffing owners default to operating in silos. Kendra challenges this approach with real-world examples, outlining how early and intentional collaboration unlocks faster scaling, stronger client outcomes, and a competitive edge.
Expect to Learn:
- Why strategic partnerships must start from day one
- How to find true alignment with vendors and industry collaborators
- The pitfalls of not checking in regularly with your partners
- When to reassess your partnerships—and how to know you’ve outgrown them
- Why data storytelling matters in executive-level communications
Chapters and Key Moments:
[00:22] The Mindset Shift: From Scarcity to Abundance
[02:17] Why Collaboration Should Start on Day One
[03:52] Finding a Growth Engine Through Partnerships
[05:03] What Makes a “True” Strategic Partner
[06:43] The Balance of Responsibility in Partnerships
[09:08] The Ideal Kickoff Call
[13:10] How Often to Check In with Strategic Partners
[16:18] Knowing When to Change Partners
[20:04] Overcoming the “First Service” Label
[22:33] How to Find the Right Partner Without Attending Conferences
[24:47] Investment vs. Expense in Strategic Partnerships
[26:10] Should Your Partner Be Local or National?
[29:18] The Importance of Community and Networking
About the Speakers:
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Kendra Cato is a dynamic staffing industry thought leader and business influencer known for her ability to build meaningful connections between people and organizations. With nearly 20 years of experience in strategic planning, sales, marketing, and research, her experiences in staffing technology have made her keenly aware of the importance of people and technology in driving business development. Kendra is currently the Director of Strategic Partnerships at Advance Partners where she works closely with the company's leadership and sales team to build holistic relationships across the industry and help staffing firms grow. Kendra is also a thought leader, speaker, and co-author of "Together We Rise." She is one of the founding members of Women of Color in Staffing, an organization committed to making the staffing industry more accessible, fulfilling, and lucrative for female leaders.
Offers Heard in this Episode:
30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
Is your staffing firm struggling to gain traction in a tightening market? This episode dives deep into staffing industry success and the two often-overlooked drivers of long-term performance: curiosity and Google reviews. Brad Bialy and Steve Gipson unpack key lessons from recent conferences, real-world client experiences, and how top-billers like members of the Pinnacle Society stay on top.
Expect to Learn:
-
Why curiosity is the No. 1 trait driving elite recruiters
-
How top producers maintain growth in a slow market
-
The hidden SEO and reputation value of Google reviews
-
Why the industry's best are doubling down on continuous learning and reputation management
This episode should inspire you to rethink your recruiting strategies and explore how reputation marketing for staffing firms can become your next competitive edge. Drawing insights from elite groups like the Pinnacle Society and industry events like NAPS, Brad and Steve explain how the smartest recruiters are leaning into professional development, peer networks, and digital credibility.
About the Speakers
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.
Offers Heard in this Episode:
30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com
It's a bonus episode this week, taken from Lunch with Haley.
Can you create demand for temporary staffing?
Today, around 2% of non-farm employment are temporary jobs. With 25,000 staffing companies competing for that business, winning clients has become exceptionally hard.
But what if you could create demand for staffing? What if you could help employers to fill a larger percentage of job openings with contingent workers? Some studies have projected that as much as 10% of non-farm jobs could be temporary jobs. That’s 5x more staffing. Think about the impact that would have for your business!
In this Lunch with Haley webinar, we’re bringing together some of the top sales minds in the industry to talk about demand generation. We’re going to look at the ways staffing can be used strategically to help companies to control labor costs, improve productivity, manage risk, and capitalize on new business opportunities. And we’ll discuss how staffing sales professionals can use topics like these to sell more strategically and differentiate their sales process and messaging from their competitors.
About the Speakers
David Searns, Co-CEO, Haley MarketingWhen it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.
Tom Erb, President, Tallann ResourcesWith a career spanning nearly 20 years, Tom Erb has established himself as one of the staffing and recruiting industry’s top subject matter experts. As an executive for two of the largest staffing and recruiting companies in the world, Tom worked with some of the most recognizable and well-respected companies in the United States to help optimize their workforce strategy. As a consultant, trainer, and speaker to the staffing and recruiting industry, Tom has helped hundreds of firms create and execute sales and recruiting strategies to grow their business.
In 2010 Tom formed Tallann Resources, a consulting firm specializing in the Staffing and Recruiting Industry. Tom has helped staffing and recruiting companies of all sizes and verticals transform their sales structure, create and implement their strategic plans, and optimize their recruiting process.
Mark Winter, CEO, WinSource GroupMark is an expert at driving sales performance, keeping focus on customers, and keeping things simple. For 20 years, Mark has held every sales role out there- from Branch Manager to Vice President of Sales and Enablement for a $2.5B publicly traded staffing company. During that time, he has spent countless hours figuring out what works and of course, what doesn’t. This enables Mark to sniff out things that are blocking performance, remove the barrier, and get people to act. He is a Six Sigma Black Belt and holds master certifications from some of the top sales training organizations in the world. Whether its strategic planning, sales process development, sales training, customer acquisition & engagement, sales team performance, or system and tool adoption- Mark can help get your team on track.
Mark is the CEO of WinSource Group, a consulting company that specializes in the staffing industry. By providing training, coaching, and solid process WinSource help staffing companies get the best possible performance from their sales team.
Dan Mori, Founder of Staffing Mastery & President of Employment SolutionsDan Mori is a seasoned staffing industry executive, sales strategist, and leadership coach with over two decades of experience driving business transformation in the employment space. As President of Employment Solutions, he helped engineer one of the most successful regional staffing expansions in the country, growing the firm from a single location in upstate New York to a multi-state powerhouse operating in 28 states.
As founder as well of Staffing Mastery, Dan brings a no-nonsense, high-impact approach to helping staffing firm leaders grow their teams, scale revenue, and systematize success. His passion lies in training salespeople to think strategically, lead with insight, and win market share—even in the most competitive or frozen economies. Dan also created the Staffing Dashboard, a powerful tool that provides staffing leaders with real-time business performance insights to make informed, data-driven decisions that drive growth and success.
A recognized voice in the industry, Dan has coached hundreds of staffing professionals through workshops, playbooks, and performance coaching rooted in real-world results. He’s known for breaking down complex sales challenges into repeatable, scalable strategies—empowering firms to shift from reactive selling to proactive demand creation.
Is your staffing firm's digital lead generation falling flat? In this episode of Take the Stage, Brad Bialy talks with David Searns, Co-CEO of Haley Marketing, about the pitfalls of relying solely on digital automation for sales success. David explains why your prospect pool isn't large enough to make digital-only work and offers a smarter, integrated approach that blends human connection with digital tactics.
Discover how to increase your conversion rates, win attention, and become the go-to expert your clients trust.
Expect to Learn:
-
The value of integrated direct marketing
-
Why the "spray and pray" approach is failing staffing firms
-
How to personalize your outreach and boost lead engagement
Key Moments:
[00:00] Personal intros and pickleball frustrations
[02:06] The Smart Ideas newsletter: history and purpose
[03:10] "Stop the Digital-Only Madness"—The core issue
[06:49] Why digital-only strategies fail in staffing
[09:11] Winning the battle for attention first
[11:49] Changing the sales conversation: Short game vs. long game
[14:09] Incentivizing smarter sales approaches
[17:34] Becoming a trusted advisor, not a necessary evil
[19:27] Establishing credibility from first contact
[23:01] Leveraging data and AI for better targeting
[24:35] Building integrated campaigns that actually work
[27:00] Aligning sales and marketing for success
[28:59] Final thoughts and AI as a game-changer for sales productivity
About the Speakers:
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.
Offers Heard in this Episode:
30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com
Cold calling in the staffing industry is stuck in the 1980s—but it doesn’t have to be.
In this powerful episode of Take the Stage, Dan Fisher, founder of Menemsha Group, joins Brad Bialy (Director of Digital Marketing with Haley Marketing) to share how staffing professionals can modernize their sales outreach, differentiate themselves, and close more deals. From disarming the mental spam filter to mastering the art of the cold call, Dan delivers practical strategies backed by experience coaching 500+ staffing firms. Learn how to build trust, lead with empathy, and turn every call into a conversation.
Key Moments in the Episode:* [00:00] – Introduction: Why Cold Calling Feels Broken * [01:18] – Why Staffing Is Behind Other Industries * [03:14] – The Order-Taker Mentality * [04:53] – Roleplay & Daily Practice * [06:35] – Disarming vs. Selling * [08:34] – How We Come Across as a Commodity * [09:52] – The Art of Asking Permission * [13:10] – Define What Yes Looks Like * [15:51] – Sell Outcomes, Not Services * [17:46] – How to Collect Impact Stories * [21:07] – What to Do Once They Say Yes * [23:43] – Sell the Problem, Not the Product * [29:01] – Why Flipping the Conversation Works * [30:08] – The True Purpose of a Voicemail * [31:07] – About Menemsha Group * [31:37] – Final Advice for Sales Reps
About the SpeakersBrad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Between 1996 and 2008 Dan Fisher made over 800K cold calls selling IT staffing services, averaging $1.7M in annual GP. In 2008, he took the leap of faith, walking away from a high-paying Director level job in favor of hanging his own shingle and starting Menemsha Group. Since then Dan has worked with over 500 staffing and recruiting firms, and has trained and coached thousands of reps, recruiters and front line managers. By adopting Dan’s training and coaching tools, clients have experienced amazing results including:
- 75% of sales reps trained grow their weekly GM by an average of 3X
- Sales win rates increase by an average of 19%
- Clients have accelerated new hire time to first placement by 52%
In addition to training and coaching, Dan now provides sales and recruiter enablement services, where he teaches staffing owners how to make winning behaviors repeatable, at scale, for predictable revenue growth.
Struggling to find candidates outside of Indeed or ZipRecruiter? Learn how leading staffing firms are mastering recruiting outside of job boards in 2025.
In this episode of Insights, presented by Haley Marketing, Brad Bialy is joined by Chief Strategy Officer Brad Smith to break down the most effective strategies to supplement—or even reduce—your job board spend. From leveraging Facebook and community groups to building powerful referral networks and reactivating your ATS, this episode offers a comprehensive playbook for sourcing talent in tough labor markets.
Expect to Learn:
- How to build hyper-local Facebook campaigns that actually convert
- The real ROI of employee referral programs (and why most firms ignore them)
- Why your ATS is a goldmine—and how to activate it with segmentation
- Creative grassroots strategies like churches, trade schools, and local partnerships
- How top firms are rethinking their application flow to increase conversions
- The secret to follow-up that drives results: 70 touches, data-backed
Whether you’re scaling your recruiting operations or just trying to reduce dependency on major platforms, this episode gives you a tactical roadmap to find better candidates, faster.
About the Speakers
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Brad Smith is a Certified Inbound Marketing professional who has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad has over 20 years of industry experience and stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.
Offers Heard in this Episode:
30-minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30
Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer
If you’re running a staffing firm and your tech stack feels more like a roadblock than a growth engine—Broad & Madison is your fix. With over 60 years of recruitment technology expertise, they streamline your systems, automate the boring stuff, and make your tech finally work for your team, not against it. Broad & Madison doesn’t just keep your systems running... they make them smarter, faster, and more profitable. To learn more about our friends over at Broad and Madison and how they can help your staffing firm maximize its technology visit https://www.BroadAndMadison.com
Company culture strategy isn’t just important—it is your competitive advantage. In this powerful conversation from Take the Stage, Brad Bialy sits down with Patrick Morin, Partner at Transact Capital, to explore why company culture is more than a part of the business—it is the business. Especially in the highly commoditized staffing industry, culture is the invisible hand that shapes performance, retention, and client trust.
Drawing on insights from Bill Taylor (Fast Company) and firsthand experience in M&A and organizational leadership, Patrick breaks down:
- Why culture defines your brand more than your strategy doc ever will
- How top-performing firms build cultures of accountability, learning, and responsibility
- The role of leadership in embedding values into operations, not just words
- How cultural fit—even for a 12-week assignment—can drastically improve outcomes
- Why the most disruptive companies hold everyone, even executives, accountable
- The golden framework for owning, competing, and reaching for business in uncertain times
If you’ve ever felt like your staffing firm lacks a true differentiator—this is the conversation you can’t afford to miss.
Chapters and Key Moments:
- 00:01 – Culture is the strategy: unpacking Bill Taylor’s insight
- 02:15 – Innovation as differentiation in a commoditized staffing world
- 03:47 – Top-down and grassroots culture development
- 05:12 – Hiring for cultural fit vs. skills
- 06:41 – Embedding temps into client culture
- 08:00 – Necessary evil to trusted advisor
- 11:28 – Culture of accountability, responsibility & learning
- 14:57 – A story of accountability—from the maintenance guy up
- 16:30 – Humility and “I’m sorry” as leadership superpowers
- 19:28 – Empathy and handwritten notes: the human advantage
- 24:32 – Own, compete, and reach: a framework for market strategy
- 28:31 – How to pivot in uncertain markets
- 30:58 – Optimism for the future of staffing
- 32:32 – About Transact Capital Partners
- 36:12 – Advice for new staffing professionals
About the Speakers
Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Patrick Morin is a partner with Transact Capital Securities, a Richmond, Virginia- based investment banking firm that specializes in mergers and acquisitions of privately-owned companies with enterprise values up to $250MM. Transact specializes in the staffing industry, serving clients in technology, light industrial, marine/stevedoring, skilled labor, hospitality, logistics, financial & administrative, legal, and medical staffing specialties.
He was also one of the founding partners of BrightHammer, LLC., a global consultancy engaged by private equity groups, boards of directors, and CEOs to improve the performance of their invested companies. BrightHammer works with select start-ups, growth companies, and turnarounds to stabilize operations and ramp up revenue and employee performance.
Prior to his current engagement, he was seven years as Senior Vice President with Cornerstone Realty Income Trust, Inc., a New York Stock Exchange-traded company that owned and operated apartments throughout the US.
Before joining Cornerstone, Mr. Morin was with Dale Carnegie Training for five years and was an instructor for almost two decades. He was ranked among the top instructors globally and was a member of the elite Global Delivery Team.
While a member of the National Speakers Association, he personally conducted thousands of keynotes and training meetings for businesses, associations, government agencies and community groups. Notable groups he's addressed include: the National Independent Staffing Association, McDonalds, National Association of Women In Construction, NASA, the National Ground Intelligence Center, the DEA, National Apartment Association, and the staffing associations of NY, Wisconsin, New Jersey.
Mr. Morin appears on television, radio, and in print (Forbes, CNBC, Crain’s) as an authority in his field and wrote a weekly column on sales for the Central Pennsylvania Business Journal and www.lendio.com.
He serves on the boards of several local charities including the YMCA and the Franks Foundation.
Patrick makes his home in Richmond, Virginia and in chairlifts of ski resorts around the country.
In this episode of Take the Stage, Brad Bialy is joined by Mike Cleland, founder of Charted Path, for an insightful conversation on the real challenges and opportunities in the staffing and recruiting industry. As economic data shows disconnects between GDP growth and staffing performance, Mike provides a compelling breakdown of why the industry has underperformed and how accountability at every level is the missing link. The two discuss the importance of strong sales culture, resilience in recruitment, and the critical role of leadership in driving lasting change. Mike shares hard-earned lessons from coaching hundreds of firms and breaks down what distinguishes high-performing teams from struggling ones. Whether you're leading a staffing firm or just getting started in the industry, this episode delivers a masterclass in growth strategy, cultural alignment, and personal development.
5 Key Takeaways from This Episode:
✅ Who is accountable for the staffing industry’s underperformance?
✅ Become a sales team, not order takers
✅ How should you address toxic high-performers?
✅ Common traits of a company poised for growth
✅ Can small firms compete with the Goliaths in the room?
Chapters & Key Moments
00:00 – Why the staffing industry is underperforming
01:25 – The accountability gap in staffing
03:56 – From order takers to proactive sales teams
06:31 – Sales rejection, resiliency, and realignment
08:05 – Leadership's role in resetting accountability
09:53 – Coaching high-performers and learning from them
11:28 – Top-down and peer-to-peer accountability
13:41 – Culture and the power of peer influence
15:13 – Addressing toxic high-performers
18:17 – Red flags in staffing firm culture
20:45 – Traits of a company poised for growth
26:32 – Can small firms compete with Goliaths?
28:21 – About Charted Path and Mike’s work
29:29 – The book that changed Mike’s business mindset
34:06 – Advice for those starting in staffing
About the Speakers
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
With over 30 years of experience in the staffing industry, Mike Cleland helps executives achieve their growth goals through leadership development and organization design. As the founder of Charted Path, Mike has worked with owners and executives on optimizing organizational structure, company governance, business planning, sales strategy, process improvement, performance management, and compensation plan development. Mike has worked with over 140 companies ranging from start-up to $600 million in every major staffing vertical.
As a former president of a $60 million IT staffing company, Mike understands the practical challenges of execution and helps clients develop focused and feasible solutions that management teams can implement. When not working with his clients, Mike shares his knowledge through various articles and speaking engagements. His latest book Breaking Through: Leadership Disciplines from Top Performing Staffing Firms, was co-authored with Barry Asin, President of SIA, as a follow-up to Behind the Wheel: Driving Excellence in Staffing Operations. Mike was named to the Staffing Industry Analysts Top 100 in Staffing for many years. He is also an Everything DiSC and Five Behaviors of a Cohesive Team Partner as well as a Certified Contingent Workforce Professional through Staffing Industry Analysts.
What are some of the best Sales Strategies for Recruiters?
With staffing industry revenues down and competition fiercer than ever, many firms are realizing they don’t have a structured sales system. Recruiters are great at sourcing talent, but selling? That’s where many struggle.
In this episode of InSights, Brad Bialy and Steve Gipson break down the proven sales strategies for recruiters that drive results in today’s market. You’ll learn why top-performing firms have predictable sales processes, how to balance recruiting and selling, and why it takes 17–20 touches for prospects to engage.
If you’re a recruiter, sales professional, or staffing leader, this episode is packed with actionable insights to help you close more deals and stabilize your business in 2025.
5 Key Takeaways from This Episode:
- Why recruiters struggle with selling—and how to fix it
- How to transition from order-taker to true sales professional
- The AIDA model: Awareness, Interest, Desire, Action
- Why it takes 17–20 touches to engage staffing clients
- The biggest mistakes firms make when chasing new business
If you’ve seen content from Tedx Talks, Recruiter Preston, or Haley Marketing, you’ll love this episode. The best staffing and recruiting firms follow a structured sales process—learn how you can, too!
Episode Chapters & Timestamps:
[00:01] – Introduction & Catching Up from the Massachusetts Staffing Association Conference
[02:14] – The Challenge: "We Don't Know How to Sell"
[03:00] – The Shift from Order-Takers to Sales Professionals
[06:03] – Why 17–20 Touches Matter in Sales
[07:33] – The AIDA Model: Awareness, Interest, Desire, Action
09:06] – Three Times the Work for Half the Results?
[12:07] – Stabilizing Your Business: The Key to 2025
[14:10] – The Danger of Chasing Any Order vs. Staying in Your Niche
[17:52] – Learning from Top Recruiters: Find Your Mentor
[20:32] – Predictability & Process: The Key to Closing Deals
[21:41] – Final Thoughts & Takeaways
InSights is Hosted by Brad Bialy and Steve Gipson
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.
What are the staffing industry trends in 2025? With AI, economic shifts, and technological disruptions, firms must adapt—or risk falling behind.
Barry Asin, President & Chief Analyst of Staffing Industry Analysts (SIA), joins Brad Bialy to break down key trends, challenges, and opportunities shaping the industry.
SIA is the leading authority in staffing research, and Barry’s insights help top firms navigate uncertainty and stay ahead of the competition.
This is a big episode—we’re covering SIA’s latest research, why "Flat is the New Up," and how leadership separates thriving firms from struggling ones.
Plus, we discuss SIA’s upcoming Executive Forum on March 10, the must-attend event for staffing leaders.
Whether you’re a staffing firm owner, recruiter, or industry executive, this episode is a must-watch to stay ahead in 2025.
If you've seen content from Staffing Monthly or Haley Marketing, you’ll love this episode. Barry Asin has advised the world’s top staffing firms and brings exclusive insights on how to lead and grow in today’s industry.
5 Key Takeaways from This Episode:
✅ Why "Flat is the New Up"
✅ The impact of AI on recruiting?
✅ How top staffing firms are staying ahead.
✅ The leadership mindset shifts that separate thriving firms from struggling ones
✅ Why small and mid-sized staffing firms can still compete with billion-dollar tech giants
Chapters & Key Moments
00:01 - Introduction: Barry Asin on the staffing industry's outlook for 2025
00:10 - Why the industry is stabilizing and SIA’s 5% growth projection
01:14 - Sector breakdown: Healthcare staffing struggles, IT and AI’s impact
03:07 - "Flat is the new up": How firms should view growth in 2025
06:34 - Election years and their impact on staffing demand
07:28 - AI in staffing: A threat or an opportunity?
11:01 - What top staffing firms do differently: Embracing change
14:18 - Growth mindset: How leadership shapes long-term success
18:07 - Biggest threats to the staffing industry in 2025 and beyond
23:56 - Competing with tech-driven platforms like Amazon and Upwork
27:41 - How small firms can stay competitive despite massive tech budgets
28:41 - Preview of SIA’s upcoming Executive Forum
30:25 - What is Staffing Industry Analysts (SIA)?
32:57 - Rapid fire: Barry’s top book, best career advice, and Bills' Super Bowl hopes
About the Speakers
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
A leading authority on workforce solutions worldwide, Barry Asin is renowned for his expertise on staffing and contingent labor. He served as Staffing Industry Analysts (SIA) president from 2010 through 2024 with overall responsibility for the company’s global strategy, operations and growth. Asin has been with the company since 2003, where he previously led the team responsible for SIA’s award-winning research and content. As chief analyst he continues to focus on developing SIA’s thought leadership, conference content, long-term strategy and product development.
Recruitment marketing is more than just posting jobs—it’s about staying visible in an overcrowded digital world. In this episode, Brad Bialy and Steve Gipson discuss why consistency in marketing is critical, the hidden cost of doing nothing, and how companies unknowingly fall behind. They explore the science behind attention, why it takes 17+ touchpoints for prospects to recognize a brand, and how surround sound marketing can transform your outreach. Plus, they answer a key listener question on using social media to target healthcare staffing clients effectively.
Chapters & Timestamps:[00:00] – Intro: Florida Trip, Cold Weather, and Catching Up
[03:00] – The Psychology of Attention: Why People Ignore Your Marketing
[07:00] – Repetition, Consistency, and Branding: Lessons from Major Companies
[10:30] – The Hidden Cost of Doing Nothing: How Stagnation Kills Growth
[15:30] – Finding Your Business’s True North: What Are You Really After?
[21:45] – The Compounding Impact of Neglecting Marketing
[26:00] – Answering a Listener Question: Social Media Strategy for Healthcare Staffing
[32:00] – The Power of Niche Content: Creating One-of-One Marketing
[37:00] – Final Takeaways: Why Standing Still Means Falling Behind
InSights is Hosted by Brad Bialy and Steve Gipson Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience,
Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.
Many staffing firms have sales teams, but not all are truly high-performing. If you're wondering what separates elite sales teams from the rest, this episode has the expert advice you need to improve your current processes and sales tactics.
This information will result in immediate revenue—it's worth the listen. Joey Frampus, Managing Director at Butler Street, shares proven strategies that high-performing sales organizations use to dominate their industries.
Learn how top staffing firms surpass $100M in revenue, why AI is a game-changer in sales, and how endurance sports shaped Joey’s approach to sales success.
This episode should inspire you to look up high-performing sales teams and implement winning strategies for 2025.
Some of the biggest takeaways include:
✅ Who drives sales strategy—leadership or reps?
✅ How to build a high-performing sales culture
✅ The biggest mistakes sales teams make in 2025
✅ What elite staffing firms do differently to break $100M in revenue
✅ The AI revolution in sales—will AI replace recruiters?
✅ The mental game of sales—overcoming self-limiting beliefs Whether you're a sales leader, recruiter, or rep looking to sharpen your skills, this conversation with Joey Frampus will change the way you think about sales performance.
Episode Chapters & Timestamps
[00:01] - What separates top-performing sales teams?
[00:38] - Who drives sales strategy—leadership or sales reps?
[01:26] - How to create a high-performing sales culture
[02:07] - Biggest mistakes staffing firms make in 2025
[04:32] - The $100M revenue threshold—what elite firms do differently
[06:40] - How to capture more market share from existing customers
[09:55] - How AI is transforming the sales process
[15:21] - Could AI replace recruiters?
[18:51] - Why AI frees up sales reps to do what they do best
[20:37] - Lessons from endurance sports that apply to sales
[27:31] - The mental game: overcoming self-limiting beliefs in sales
[30:18] - The power of identity shifts in sales & athletics
[32:14] - Joey’s background & Butler Street’s mission
[34:06] - Rapid fire: Books, advice, and sales wisdom
About the Speakers
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Joey Frampus, Managing Director at Butler Street, brings 12+ years of experience in the staffing industry, covering a broad spectrum from recruiting and operations to sales and leadership. He has led sales offices across the country, but his true passion lies in personal and professional leadership development. Prior to joining Butler Street, Joey carved out a significant career path that took him from one of the largest staffing firms in the United States to pivotal roles in a dynamic startup environment. This journey has endowed him with a unique blend of insights into both the operational complexities of large-scale organizations and the agile, innovative strategies essential for startup success. His experience spans across diverse markets, from St. Louis, Detroit, and Dallas to Atlanta and Chicago, offering him a well-rounded perspective on the staffing industry's varied landscapes. Originally from Washington D.C., Joey is a Graduate of Saint Louis University where he was a Division I Athlete. Now a full time Chicago resident Joey is an aspiring Chicago Marathoner, a devotee of Chicago's vibrant food scene, and a proud new dog dad.
In this episode of Take the Stage, presented by Haley Marketing, James Abraham, CEO of Sandler Israel, joins Brad Bialy to discuss the mindset and techniques that separate elite sales professionals from the rest. Discover why conviction is key in sales, how to develop mental resilience, and why tracking behaviors is more critical than tracking results. James also shares insights from his marathon training and how it parallels success in sales. If you're looking to overcome rejection, set better sales goals, and build a winning mindset, this episode is for you!
Episode Chapters & Key Moments: [00:12] – How to redefine what’s possible in sales and life [00:43] – Sales is a rejection game: Why mindset matters [02:12] – Choose your pain: The pain of discipline vs. the pain of regret [03:06] – The Sandler BAT Triangle: Behavior, Attitude, and Technique [04:35] – Why measuring inputs (not just outputs) is the key to sales success [07:19] – The #1 mindset shift that successful salespeople make [09:30] – How to turn around a sales slump and reframe your perspective [12:07] – The power of conviction: Why belief drives sales success [17:38] – The contagious nature of attitude in sales teams [25:09] – Running marathons & sales success: Lessons from endurance sports [30:23] – Why top sales reps work out daily: The sales-fitness connection [36:46] – How exercise fuels better decision-making and performance [41:24] – The best advice for new sales reps
About the Speakers
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
James Abraham is a dynamic sales performance trainer and leadership excellence coach, and the driving force behind Sandler® in Israel. James empowers business leaders and sales professionals to unlock their full potential, master their craft, and achieve unparalleled success. With over three decades of experience, he has revolutionized sales performance, enablement and leadership development, helping organizations and top performing individual contributors thrive in today’s competitive landscape. An award-winning speaker, marathon runner, and fitness enthusiast, James embodies the principles of discipline, resilience, and growth that he instills in his clients. Whether transforming sales teams or coaching C-suite executives, James is on a mission to leave a legacy of empowered individuals who dare to achieve beyond their wildest dreams. Tune in as he shares his passion, insights, and actionable strategies for success.
How can staffing professionals stop chasing prospects and start closing more job orders? In this episode of Take the Stage, presented by Haley Marketing, Brad Bialy and Rochelle Carrington tackle this critical question, sharing strategies for adopting the right sales mindset, guiding prospects to decisive actions, and focusing on high-impact techniques. Rochelle outlines the importance of understanding your audience, structuring sales conversations, and pre-call preparation to build trust and efficiency. Learn how to balance technique, mindset, and action to set yourself apart in the competitive staffing industry.
Chapters and Timestamps
[00:01] – Kicking Off: Can we stop chasing prospects?
[00:23] – Building the Ideal Sales Mindset
[01:07] – Equal Business Stature: Treating prospects as peers
[03:10] – Guiding Prospects to Decisions Without Pressure
[05:58] – Marrying Marketing and Sales: A unified strategy
[09:24] – Starting Fresh in 2025: Mindset shifts for a new year
[13:03] – Essential Sales Techniques: Questions and process design
[17:21] – Focusing on Prospect Pain Points: Why it matters
[22:29] – Sales as Strategy: Questions, testing, and preparation
[28:44] – Navigating New Roles: Balancing manager expectations
[32:32] – About Bulletproof Management: Rochelle’s approach to coaching
[34:30] – Rapid-Fire Round
About the Speakers
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
As the CEO of Emotional Intelligence Blueprinting, Rochelle Carrington coaches successful businesspeople around the world and retrains their subconscious minds to enable them to reach peak performance. Her coaching creates transformational results for her clients. She is a world reknown speaker on topics relating to mindset, sales and success. In addition, she has advised and trained thousands of business executives on best practices to develop stronger sales teams, create better hiring practices and lead organizations more effectively. Rochelle possesses over 30 years of experience in coaching, sales and leadership.
Is it safe to assume 91% of marketing efforts fail? In this episode, Brad Bialy and Steve Gipson uncover the striking parallels between New Year’s resolutions and marketing strategies. They explore how lack of consistency, unclear goals, and unrealistic expectations contribute to the high failure rate in both areas. Steve, Director of Sales and Operations with Recruiters Websites, shares actionable insights on how businesses can move past the "resolution mindset" and build sustainable marketing habits that lead to long-term success.
The conversation also addresses the unique challenges staffing firms face when adopting marketing strategies, including the belief that “our industry is different.” Brad and Steve provide a compelling case for embracing marketing as an investment rather than an expense, emphasizing the importance of authenticity and trust.
Chapters & Timestamps:[00:00] Welcome and Holiday Recap
Brad and Steve share personal holiday stories, including surprises for the kids and reflections on the value of downtime.
[02:16] Why 91% of Marketing Fails
Brad introduces the startling statistic and draws a parallel between marketing failures and New Year’s resolutions.
[04:45] The Importance of Consistency
Steve emphasizes setting realistic goals and building sustainable habits for long-term marketing success.
[07:20] Habits Over Hype: A Marketing Mindset
The hosts discuss why consistency, accountability, and measurable goals are crucial for any marketing plan.
[11:00] The Trust Factor in Marketing
Steve examines why many staffing firms don’t believe in marketing and how consultants can bridge the gap.
[14:40] Marketing as an Investment, Not an Expense
Brad and Steve break down the misconceptions about marketing’s ROI and the need for consistent branding.
[19:30] Overcoming Industry Excuses
Steve debunks the myth that “our industry is different” and explains why marketing is universally effective.
[22:55] Authenticity in the Age of AI
The conversation shifts to the importance of creating authentic, human-centered content amidst a flood of AI-generated opinions.
[27:00] Final Takeaways for 2025 Success
Brad and Steve share closing thoughts on setting intentions, staying the course, and making the most of the new year.
InSights is Hosted by Brad Bialy and Steve Gipson Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience,
Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.
In this episode, Brad Bialy sits down with Cathi Williams, a dynamic speaker, executive coach, and founder of Happy, Healthy Leadership. Cathi shares practical insights into managing workplace stress, fostering open communication, and setting boundaries in both in-office and remote settings. She also discusses the interplay between personal and professional stress and offers actionable advice for creating balance and resilience in our busy lives.
Chapters and Timestamps
[00:01] Introduction to Workplace Stress
[00:43] Is Stress Leadership’s Fault?
[01:25] The First Step to Managing Stress
[03:29] How to Self-Audit Stress Levels
[04:33] Setting Boundaries at Work
[07:52] Managing Stress in Remote Work Settings
[14:14] How Personal Stress Impacts Work
[19:04] The Role of Physical Activity
[24:23] Communicating Effectively with Leadership
[26:00] Final Thoughts on Stress Management
ABOUT THE SPEAKERS
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
As a life and wellness coach, motivational speaker, and workshop facilitator, Cathi Williams helps people unlock the best version of themselves. With over 20 years in the wellness space and 10 years of mindset coaching, she has had the privilege of empowering countless individuals and business increase their confidence, and mental strength to achieve their goals.
In this episode of Take the Stage, David Searns, Co-CEO of Haley Marketing, shares what the best staffing firms did to thrive in 2024 despite a challenging year. Discover why a 20+ step sales process matters, how to leverage AI tools like ChatGPT to boost productivity, and why personalization remains a game-changer. David provides actionable insights to help staffing professionals create winning strategies for 2025. Whether it’s focusing on niche industries, creating authentic client connections, or redefining your sales process, this episode delivers practical takeaways for staffing leaders.
KEY MOMENTS[00:01] – What the Best Staffing Firms Did Differently in 2024
[02:35] – Why Sales is More Critical Than Ever
[04:08] – The 20+ Touch Sales Process: Is it Realistic?
[06:42] – Preparing for 2025: Finding Growth Opportunities
[08:55] – The Importance of Personalization in Sales Outreach
[10:20] – Being Authentically Human in an Automated World
[12:57] – Are Traditional Marketing Tactics Dead?
[14:40] – AI Tools and Strategies for the Staffing Industry
[20:54] – Using ChatGPT to Enhance Sales Productivity
[22:00] – How to Tie Informational Buying into Your Sales Process
[28:37] – David’s Book Recommendation: The Ultimate Sales Machine
[30:30] – What’s New on the Horizon for Haley Marketing in 2025
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
David Searns
(LinkedIn)
When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business. He has been helping staffing companies create innovative marketing strategies and award-winning websites for more than 25 years.
Brad Bialy reunites with former co-host Matt Lozar for a 2024 staffing industry recap on the Insights podcast. They discuss key trends like the rise of video marketing, LinkedIn strategies, and sales-marketing alignment for recruitment success. Matt also shares his experience transitioning to executive recruiting and insights on how firms can adapt to an ever-evolving landscape. Tune in for actionable advice to set your staffing and recruitment strategies for success in 2025.
Chapters & Timestamps: [00:01] - Welcome Back, Matt Lozar
Brad and Matt reunite, discuss their past work on Insights, and share updates on Matt’s new role.
[03:40] - Is LinkedIn Unbearably Cringe?
Debating Elon Musk’s comments on LinkedIn content and finding the balance between personal branding and professional value.
[08:30] - Reflecting on 2024 Trends
Discussing the noisy year, the impact of video marketing, and the challenges faced by the staffing industry.
[11:20] - Marketing and Sales Alignment
Why combining sales systems and marketing efforts drives results, with actionable examples.
[17:00] - The Role of AI in Recruitment Marketing
How AI-driven content and tools are reshaping recruitment strategies and the importance of authenticity.
[20:50] - Predictions for 2025
Brad and Matt share their optimistic outlooks for the staffing industry in the upcoming year.
[25:01] - Closing Remarks
Brad thanks Matt for joining and reflects on the importance of adaptability and innovation in recruitment.
InSights is Hosted by Brad Bialy Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience,
Join Brad Bialy and Steve Gipson of Recruiters Websites as they unpack the secrets to effective recruitment marketing for 2025. This episode explores how staffing firms can strategically focus their messaging, reduce marketing drag, and target specific audiences for better ROI. Steve shares his expertise on creating efficient campaigns, emphasizing the importance of long-term planning in a short-term-focused industry, and actionable steps to drive both leads and client relationships. Whether you're in recruitment, staffing, or HR, this episode will equip you with the tools to optimize your marketing efforts.
Chapters & Timestamps: [00:01] – Welcome Back: Catching Up with Steve Gipson
[03:21] – Refining Recruitment Marketing Tactics for 2025
[04:57] – The Importance of Hyper-Focused Audience Targeting
[08:07] – Marketing Efficiency: Lessons from Swimming and Running
[10:17] – Reducing Friction: Direct Booking Links for Lead Generation
[12:20] – Strategic Planning for Recruitment: Why Urgency Matters
[17:12] – Building for the Future: Balancing Short and Long-Term Goals
[18:53] – Hunters vs. Gatherers: A Mindset Shift in Staffing
[20:57] – The Best Staffing Firms: What They Do Differently
[28:28] – Wrapping Up: Gratitude for the Listeners
InSights is Hosted by Brad Bialy and Steve Gipson Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience,
Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.
In this episode of Take the Stage, presented by Haley Marketing, Brad Bialy sits down with Toby Malara, Vice President of Government Affairs at the American Staffing Association (ASA), to break down the critical policy shifts shaping the future of staffing and recruiting. Toby provides a detailed analysis of the Trump administration’s renewed focus on immigration reform, including visa programs and I-9 compliance, and its potential economic impact.
Discover how staffing firms can prepare for increased enforcement of worksite audits, navigate expiring tax provisions like the Section 199A deduction, and capitalize on job growth opportunities in energy and infrastructure. Toby also delves into the evolving role of artificial intelligence in hiring and what regulatory challenges firms should expect.
KEY MOMENTS* [00:47] - Introduction: How Trump's "America First" Policy Impacts Staffing * [02:09] - Challenges of Workforce Reentry Post-COVID * [05:50] - The Growing Value of Staffing Firms Amid Talent Shortages * [06:46] - Immigration Policies and Staffing Industry Impacts * [10:57] - Preparing for Increased I-9 Audits and E-Verify Legislation * [12:49] - Tax Policy Updates: Key Expiring Provisions for Staffing Firms * [17:31] - Opportunities in Energy and Infrastructure Staffing * [20:36] - AI in Hiring: Emerging Challenges and Regulatory Uncertainty * [23:21] - Liability in AI-Driven Recruitment Practices * [28:48] - How ASA Supports Staffing Firms in Policy Navigation
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Toby Malara
(LinkedIn)
Toby Malara is Vice President of Government Affairs for the American Staffing Association. In his role, Malara directs ASA’s government relations, lobbying, and political activities, including the operations of the associations’ political action committee, StaffingPAC. He also advises members on immigration/I-9, paid sick leave, sales tax, and per diem issues. Malara graduated from Georgetown University and earned a J.D. from the Columbus School of Law at Catholic University
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its state affiliates advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices.
In this episode of Take the Stage, Brad Bialy sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to explore the evolving landscape of content marketing. Kyle shares insights on how brands can adapt to shifting consumer habits, the importance of diversifying content strategies, and why founder-led and personality-driven content is key to building long-term audience trust. They discuss actionable strategies for small to mid-sized staffing firms, including leveraging newsletters, LinkedIn, and the power of storytelling to engage niche audiences.
KEY MOMENTS* [00:01] – Introduction: Brad welcomes Kyle Denhoff and explores his journey in content marketing. * [00:18] – Content marketing then vs. now: What’s changed in execution over the last decade. * [02:27] – Diversifying content strategies: Why a single-channel approach no longer works. * [04:13] – Finding your audience: The role of research, surveys, and direct conversations. * [06:56] – Building a content playbook: Examples of effective multi-channel distribution. * [10:35] – Overcoming fear: How small business owners can start creating content. * [15:48] – Leveraging AI and low-cost tools: Tips for efficient content creation. * [18:48] – Creating one-of-a-kind content: The value of unique expertise. * [22:46] – 2025 content outlook: What staffing firms should prioritize. * [25:44] – Long-term content strategy: Building brand equity with newsletters and LinkedIn. * [29:59] – Aligning marketing and sales: How content drives better leads. * [33:11] – Closing thoughts and rapid-fire questions with Kyle.
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Kyle Denhoff
(LinkedIn)
Kyle is a marketing leader who specializes in content strategies that drive revenue. As Senior Director of Marketing at HubSpot, he heads up organic and paid demand generation across the company's Media Network, which includes one of tech's largest blogs, a fast-growing podcast network, a thriving YouTube presence, and an engaged newsletter community. With over a decade of experience spanning roles at HubSpot, Fresenius Medical Care, Haley Marketing, and Xerox, Kyle has built marketing engines from scratch for small and enterprise businesses.
HubSpot (NYSE: HUBS) is the customer platform that helps businesses grow better. HubSpot delivers seamless connection for customer-facing teams with an AI-powered platform that includes engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.
In this episode, Brad Bialy talks with Charlie Saffro, CEO of CS Recruiting, about the alarming rise in employee disengagement and what leaders can do to address it. Charlie shares practical solutions to create a culture where employees feel valued, especially in remote settings. She also discusses how companies can retain top talent, the role of empathy in leadership, and why focusing on long-term relationships with clients is crucial in today’s staffing industry. Don’t miss out on Charlie’s strategies for driving business success by putting people first.
KEY MOMENTS* [00:39] – Is the Modern Work Environment Broken? * [01:27] – Why Employee Disengagement Has Increased Since COVID-19 * [03:08] – How to Re-engage Internal Teams and Increase Retention * [05:30] – Remote Teams vs. In-office Teams: Which is More Disengaged? * [07:23] – Building Intentional Connections in a Remote Environment * [10:45] – Engaging Temp Employees in Short-term Assignments * [13:30] – Driving Orders and Strengthening Client Relationships * [17:32] – "Control What You Can Control" and Shifting Perspectives * [20:44] – Faking it Till You Become it: A New Perspective on Leadership Growth * [22:25] – How CS Recruiting Stands Out in the Staffing Industry * [24:41] – The Dangers of Relying on AI in Human-focused Industries * [27:50] – Charlie’s Leadership Insights and TED Talk on Employee Engagement * [29:11] – Rapid Fire: Books and Advice for New Recruiters
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Charlie Saffro
(LinkedIn)
Charlie is a recruiting expert with a passion for human leadership, talent acquisition, employee engagement, company culture and retention. She founded CS Recruiting to connect individuals to opportunities and as CEO, she manages a thriving organization and a talented team. Charlie's clientele includes businesses with Transportation, Logistics and Supply Chain talent needs. Her goal is to make meaningful connections that lead to long-lasting relationships. Beyond work, she promotes personal development, mindfulness and personal growth, both in the workplace and in life.
Join Brad Bialy and Steve Gipson on this episode of InSights as they dissect a powerful shift in recruitment and sales strategy: the 25-touchpoint approach. Brad shares insights on why a standard 10-step process no longer cuts it and explains how integrating various marketing channels can significantly enhance a recruiter’s reach and engagement. Steve challenges the industry to rethink its relationship with candidates, advocating for transparency and genuine connection to improve trust in recruiting. This episode is essential for anyone in staffing or sales who wants to break through industry limitations and build meaningful connections with clients and candidates alike.
Chapters & Timestamps: [00:00] – Opening Catch-Up: Weather Talk & Marathon Training
[04:17] – Introducing the 25-Step Sales Strategy
[06:43] – Why Traditional Sales Systems Fall Short
[08:43] – Layers of Outreach: PPC, Email, Social Media & Direct Mail
[12:08] – Feasibility of Multi-Touchpoint Strategies for Recruiters
[17:12] – Building Trust: Combining Sales & Marketing for Greater Reach
[20:24] – Viral LinkedIn Post: Candidates, Transparency & Burned Bridges
[26:11] – The Industry’s Loyalty Problem with Candidates
[32:17] – Why Trust Is Essential in Recruitment Relationships
[34:32] – Reputation Management: Navigating Negative Stereotypes
InSights is Hosted by Brad Bialy and Steve Gipson Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert. A recruiting industry veteran with over 15 years of experience,
Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.
Join Brad Bialy as he talks with Will Matthews, a Board-Certified Executive Coach, five-time Ironman competitor, and bestselling author of You've Got This! Will shares his experience of embracing an "Anything is possible" mindset, starting triathlons at age 60, and achieving peak performance in business and life. Tune in to discover the power of self-coaching, breaking through self-doubt, and staying disciplined, whether you're training for an Ironman or navigating a career in staffing. Learn from Will’s strategies on mental resilience and actionable steps to improve your mindset, skillset, and execution.
KEY MOMENTS* [00:01] - Introduction: Developing an "Anything is Possible" Mindset * [01:53] - The Tap on the Shoulder: What Happens When You’re Called to a Challenge * [03:57] - Brad’s Marathon Challenge: Responding to Life's Calls * [05:24] - Embrace the Suck: Pushing Through Tough Training and Business Challenges * [07:43] - Breaking Through Mental Clutter: Tips for Overcoming Self-Doubt * [10:18] - The Power of Posture: How Physicality Impacts Your Mindset and Performance * [21:53] - What Got You Here Won’t Get You There: Adapting for Future Success * [24:34] - The Trifecta for Success: Mindset, Skillset, and Execution * [26:28] - Breaking Old Rules: Creating New Paths for Growth * [27:55] - Closing: Will’s Work as a Coach and Keynote Speaker
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Will Matthews
(LinkedIn)
Will Matthews is a Board Certified Executive Coach who helps professionals, in companies large and small, maximize their results by thinking bigger and executing faster showing up stronger. He has held executive roles leading teams in Marketing, Sales and Operations in both the energy and telecommunications industries. Will is a keynote speaker, and author of the bestselling book, You've Got This! The 5 Self-Coaching Keys You Need to Live Boldly and Accomplish Anything. He is a 5-time Ironman competitor and is the 2023 Colorado State Olympic Distance Triathlon Champion in his age group.
On this episode of Take the Stage, presented by Haley Marketing, Brad Bialy sits down with Kim Henderson, Managing Director of Cobalt Compass Solutions. With nearly 30 years in the staffing industry, Kim shares powerful insights on common mistakes staffing firms make when acquiring new clients and how to develop a strategic mindset to establish deeper, lasting relationships. Kim dives deep into strategic client acquisition for staffing firms, covering key topics like defining your ideal customer profile, the power of specialization, and building long-lasting partnerships. Learn how to move beyond transactional relationships, ask the right questions, and add true value to your clients. Don’t miss Kim Henderson's actionable advice on refining your sales process and establishing your firm as a go-to resource in a competitive market.
KEY MOMENTS* [02:18] Identifying the Ideal Client Profile
Kim outlines the importance of targeting the right clients and avoiding the trap of taking on business that doesn't align with your firm's strengths.
* [05:07] The Courage to Say No
Kim shares strategies for assessing client fit and having the courage to turn down business when it doesn't meet your criteria.
* [07:58] The Power of Specialization
Kim and Brad Bialy discuss the value of niche specialization and the pitfalls of being a generalist in the staffing industry.
* [11:29] Turning Client Meetings into Action
Kim explains the importance of asking the right questions and following up effectively to convert meetings into real opportunities.
* [16:23] Looking Beyond the Immediate Order
The conversation shifts to strategic planning and the value of thinking long-term with potential clients, rather than focusing solely on immediate needs.
* [22:16] Building Loyalty Through Feedback
Kim emphasizes the role of collecting and acting on client feedback to build stronger relationships and create long-term loyalty.
* [25:26] Moving from Transactional to Strategic Partnerships
Brad and Kim explore how to become indispensable to clients by providing value beyond job placements.
* [29:42] The Importance of Leveraging Marketing and LinkedIn
* Kim Henderson reflects on mistakes she made by not utilizing marketing resources and LinkedIn effectively early in her career and shares how others can avoid the same pitfalls.
* [32:18] Advice for Newcomers to Staffing
Kim’s advice for those starting out: Focus on perseverance, a long-term mindset, and building a resilient attitude.
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Kim Henderson
(LinkedIn)
Kim leads Cobalt Compass Solutions, which provides training and consulting services for the staffing industry. Training programs encompass the full life cycle of sales and recruiting and teach the skills to create lasting customer relationships. Consulting services give leaders the methodology to operate business units while managing teams for performance.
Prior to Cobalt Compass, Kim had 28 years in the industry and served as a member of executive leadership for a global workforce solutions provider. As SVP of Client Services and Global Accounts, she was responsible for the development of international and strategic accounts and also established the Government Solutions business. Kim began her career working for a national staffing firm where she served on the executive team and was responsible for the national sales strategy with execution across product lines as well as multiple business units.
Kim has a MBA from the University of Miami and a BS in Journalism from the University of Florida. Additionally, she has Project Management (PMP) and Six Sigma Lean certifications and contributes articles for The Staffing Stream, Staffing Hub, and HRM Outlook. Further, she has appeared on the following podcasts: Staffing Hub, Staffing Monthly, The Elite Recruiter, Digital Recruiter, CareerTALKS, Recruiters With No Limits, Fidelis Leadership, Ask a Recruiter, and Ivy Podcast. Kim has also presented at the World Staffing Summit, Recruiter Growth Summit, American Staffing Association, Illinois Staffing Association, and the Staffing Sales Summit.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
Takeaways* Investing time in networking leads to success. * Consistent visibility is crucial for recruiters. * SEO is a long-term investment for visibility. * Former clients are a valuable resource for new business. * Dunbar's number limits our connections to 150. * Unique content creation is essential in marketing. * Marketing should benefit both clients and candidates. * Building a brand requires ongoing effort and strategy. * Personal experiences can inform unique content. * Trust is built through consistent and valuable content.
Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS* Technology has made recruiters lazy and caused them to rely too heavily on job boards and technology for candidate sourcing. * Recruiters need to balance using technology as a tool and maintaining the human element of recruiting. * The fundamentals of a great recruiter include building relationships, effective communication, curiosity, and a focus on delivering what candidates and clients want. * Recruiters should plan their work and work their plan, setting goals and metrics to track their progress. * The hunt and target recruiting are still essential skills for recruiters. * Technology can be used to automate administrative tasks and enhance communication, but the human touch is still crucial in engaging with candidates. * Recruiters should be authentic and focus on building relationships rather than just making transactions. * Planning, time management, and self-discipline are key to success in recruiting. * The industry has become too reliant on technology and needs to get back to the art of the hunt.
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
John Ruffini
(LinkedIn)
John Ruffini is the Vice President of Professional Development for HealthTrust Workforce Solutions – an industry leader in the Healthcare Staffing space. He and his team focus on training and development for the entire organization in an effort to help employees be the best they can be at whatever role they are playing within the company. John’s passion is recruiting and every recruiter hired at HealthTrust goes through a two-week boot camp training he developed that has improved new hire ramp-up time by 30%. John started on a perm desk and developed a knack (or sickness!) for starting branches from scratch in new markets or rebuilding struggling ones. While he has been in the recruiting and staffing industry for 30 years, he has spent the last 10-15 years in roles that have focused on training, mentoring, and developing individual contributors and managers. He is the current Chair of American Staffing Association’s Healthcare Section Council and Education Council, and a past chair for the Search and Placement Section Council. He has had the honor of being a presenter at ASA’s Staffing World multiple times. John is the author of “Money Makers – Proven Ways to Increase Sales and Productivity in the World of Professional Recruiting” which has been an Amazon Best Seller and is used by staffing firms across the country to train their recruiters and instill recruiting fundamentals. In 2023 he published his first non-fiction work, “A Quest for Alex” which rose to #1 on the Amazon best seller list in two categories. John is also the Co-host of the “Recruiters With No Limits” live stream podcast. John lives in South Florida with his wife, Lisa.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
Takeaways* Define what greatness means to you and set clear goals * Regularly evaluate your marketing strategies and adjust as needed * Personal and engaging content tends to perform well on LinkedIn * Tagging relevant accounts in posts can increase impressions and engagement
Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTSThe most pressing issue impacting the labor market is the shortage of skilled workers, with a projected deficit of 85 million skilled workers globally by 2030. This shortage is causing challenges for businesses, including staffing and recruiting agencies, in finding talent for open positions. One solution is to tap into the labor market, particularly women who are currently underrepresented in the workforce. The cost of childcare is a significant barrier for women returning to work. Retention is also a critical issue, as the cost of replacing employees can be up to 400% of their annual salary. Developing transformational leaders is key to retaining employees and preparing for the retirement of upper-level management. The staffing and recruiting industry has a huge opportunity to address the talent shortage and differentiate themselves by focusing on leadership development and creating a culture of learning. Internal training should include mentorship programs and targeted, accessible micro-learning opportunities. The industry should see the talent shortage as an opportunity for growth and invest in developing their own talent.
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Dr. Kylie Bragdon
(LinkedIn)
Dr. Kylie Bragdon is not just a leadership consultant, public speaker, and author; she’s a game-changer in the world of team empowerment. Drawing on her extensive experience in education and personal development, Dr. Bragdon offers innovative solutions to tackle the skilled worker shortage, transforming teams into high-performing powerhouses. Her work focuses on providing teams actionable strategies to overcome daily workplace challenges and building a brighter, more stable future. With her infectious energy and natural ability to captivate an audience, Dr. Bragdon will use her unique storytelling approach to help you improve your leadership skills and drive your team to success.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
Takeaways* Storytelling is crucial in recruitment marketing to differentiate and sell the story of the organization. * Recruiters should focus on consistency and the fundamentals of their sales process, while using technology to enhance their efforts. * Joining local associations and chapters of national organizations can help build relationships and increase visibility. * Recruiters should segment their prospects into current customers, former customers, and new leads, and tailor their marketing efforts accordingly. * IP tracking can be a valuable tool for identifying website visitors and following up with potential leads. * The best recruiters are those who are consistent, seek continuous education, and use coaching to stay on track. * MPC (Most Placeable Candidate) marketing is an effective strategy for introducing candidates to potential clients and starting conversations.
Hosts Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTSThis episode of Take the Stage with Brad Bialy and Brad Smith is PACKED with takeaways.
- The best staffing firms differentiate themselves by focusing on a specific niche and specializing in a particular area.
- They know who they are and who they aren't.
- They compete on value, not price, and are able to prove why they are the best in their space.
- They leverage data, case studies, and referrals to showcase their expertise.
- These firms understand the importance of reputation management and actively seek online reviews.
- They set SMART goals and have a clear plan to achieve them.
- In terms of marketing, the best approach depends on the niche, market, and goals of the staffing firm. It should be integrated with the sales process, differentiate the firm, and address the problems of the target audience.
- The conversation focuses on the importance of multi-channel marketing for staffing firms and how to get started with it. It emphasizes the need to understand clients' needs, create signature content, and break it down into bite-sized pieces for different marketing channels.
- The use of AI tools is also discussed, highlighting the need to find the right tool for the job and not force-fit AI solutions.
- The conversation also touches on the importance of evaluating and optimizing tech stack, investing in marketing automation and search engine optimization, and optimizing website conversion rates.
- Brad Bialy and Brad Smith emphasize the long game of building relationships and providing value throughout the buyer's journey.
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Brad Smith
(LinkedIn)
Brad is a Certified Inbound Marketing professional who has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad has over 20 years of industry experience and stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
It's the end of an era on InSights and after 5 years and 150 episodes, Matt Lozar is stepping away from the show. Brad and Matt recap 5 years of InSights, what's to come for the show, and touch on 2 final segments. Hosts
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTSThis episode of Take the Stage with Brad Bialy and Kelly Merbler is PACKED with takeaways.
- Focusing on strengths leads to better performance, engagement, and overall success.
- Leaders should focus on their own strengths and values in order to effectively lead others.
- Understanding and developing our strengths can lead to a more fulfilling and purpose-driven life.
- Leaders should create a culture that values and leverages individual strengths.
- Taking time for self-care and setting boundaries is essential to avoid burnout
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Kelly Merbler
(LinkedIn)
Kelly spent twenty-one years as a regional executive with a global staffng organization
where she was responsible for leading, hiring, developing and building successful sales
and operations teams. She knows that the secret of success is hiring good talent, which
begins with identifying what people do best and aligning them in the right role for
maximum impact. She discovered her passion in life several years ago while attending
a leadership conference where her soon-to-be mentor, Dr. John C. Maxwell, was the
keynote speaker. It was there she became keenly aware of her interest and passion in
helping other leaders discover their purpose in life.
Since then, she became a Gallup-Certifed Strengths Coach and faculty member of
Maxwell Leadership, providing a wide variety of leadership and coaching programs to
senior leaders and corporate clients, such as Louis Vuitton, HR Florida State Council,
Ritz-Carlton Yacht Collection, UKG, Lennar Homes, and Carnival Corporation.
Kelly Merbler is the founding Principal of The Kelly Merbler Company, LLC, which is
a leadership consulting frm based in South Florida specializing in Strengths-Based
employee engagement and retention programs, culture building,
keynote speaking and leadership development programs.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
In this episode of Insights, Brad Bialy and Matt Lozar discuss the importance of treating staffing websites like direct-to-consumer websites, with seasonal shifts and targeted messaging. They also emphasize the need for storytelling in recruitment marketing, specifically through case studies and testimonials. Additionally, they provide five actionable ways to nurture client databases without picking up the phone, including email marketing, social advertising, direct mail, in-person meetings, and creating valuable content. Hosts
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTSIn this episode of Take the Stage, Jay Ramos discusses the benefits of outsourcing functions in a staffing business and when to consider it. He highlights areas such as appointment setting, timekeeping, and collections that can be easily outsourced. Jay also shares his personal journey into the outsourcing mindset and the impact it has had on his business. He emphasizes the importance of maintaining company culture when working with outsourced teams and suggests including them in team meetings and events. Jay also discusses the California Staffing Professionals (CSP) and their role in building a community and advocating for the staffing industry in California.
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Jay Ramos
(LinkedIn)
Jay Ramos began his staffing career in 2000 as an intern at Amtec, quickly establishing himself with a blend of humor and a genuine affinity for connecting with people. His dedication saw him rise through the ranks, transitioning from a full-time recruiter to President and part owner of Amtec. Jay’s commitment to fostering long-term client relationships and his innate drive to assist others have been instrumental in his success.
In 2008, Jay played a pivotal role in launching Amtec Global Solutions Inc., an offshore firm based in the Philippines. This initiative has significantly contributed to delivering cost-effective, high-quality recruiting, virtual assistant, marketing, and accounting services to U.S. companies.
Jay's achievements were recently highlighted when he was honored with the Staffing Professional of the Year award by the California Staffing Professionals Association. Additionally, he received the prestigious Essey Award, recognizing his significant impact and leadership in the industry. Jay also serves as the State President of California Staffing Professionals, further demonstrating his leadership and influence in the field.
Outside of work, Jay finds immense fulfillment in nurturing organizational growth and mentoring aspiring leaders. Jay has been happily married to Christine for 23 years, and together they cherish their time with their 22-year-old daughter. In his leisure moments, Jay enjoys surfing, boating, swimming, SCUBA diving, and exploring new destinations around the globe.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
In this episode, Brad and Matt discuss various recruitment and digital marketing topics. They start by discussing personal updates and frustrations, then discuss a Monster advertisement that caught their attention. They highlight the importance of making it easy for candidates to take action and apply for jobs. They also discuss the sales process and the need for persistence, sharing data that shows most salespeople give up after 4 attempts. They provide tips on how to create a plan and stay in front of prospects to increase sales success.
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 145 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Smart Ideas 4: Smart ideas from the smartest minds in staffing. 7 hours. 14 speed talks. Save Your Seat: https://www.haleymarketing.com/smartideas/
Need more job orders? Struggling to find qualified candidates? Book 30 minutes of FREE strategic marketing consultation with Brad Bialy: https://bit.ly/stageoffer
What does it take to become an elite recruiter? In this conversation, Benjamin Mena discusses the importance of building deeper relationships and connections in the recruiting industry. He emphasizes the value of face-to-face interactions and spending more time with clients and candidates. The conversation also touches on the use of technology and automation in recruiting, including tools like Woodpecker for email automation and SeekOut for finding top talent. Benjamin highlights the need for recruiters to be mission-driven and to focus on making a difference in the lives of candidates and organizations. The conversation concludes with a discussion on the future of recruiting, including the increasing use of automation and the importance of personalization and clean data. 02:10 The Importance of Planning and Time Management 06:30 The Power of Being a Content Creator 09:13 Pivoting to New Niches and Industries 12:31 Building Deep Relationships with Hiring Managers 27:38 The Role of Technology and Automation 34:22 Being Mission-Driven in the Recruiting Industry 37:46 The Future of Recruiting: Automation and Personalization Smart Ideas 4: Smart ideas from the smartest minds in staffing. 7 hours. 14 speed talks. Save Your Seat: https://www.haleymarketing.com/smarti... Need more job orders? Struggling to find qualified candidates? Book 30 minutes of FREE strategic marketing consultation with Brad Bialy: https://bit.ly/stageoffer The Elite Recruiter Podcast is the top recruiting podcast for recruiters, providing insights and advice on how to find, hire, and retain top talent (https://www.eliterecruiterpodcast.com/)
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
In this episode of Insights, Brad and Matt discuss the importance of slowing down and enjoying the journey, the essential software tools for startup firms, the power of speed in business (Obviously Brad was impressed by Amazon again), and the misconception that it's too late to adopt AI. They emphasize the need to focus on solving specific problems and not getting overwhelmed by the abundance of tools and technology available. They also highlight the value of partnerships and the potential of AI to improve efficiency and decision-making.
Hosts
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTSIn this episode of Take the Stage, Brad Bialy is joined by Kortney Harmon, Director of Industry Relations at Crelate. They discuss the importance of focusing on current clients to drive revenue growth in the staffing and recruiting industry. Kortney emphasizes the value of building relationships, understanding client needs, and providing ongoing support and value. They also touch on the role of automation and the need for personalized engagement. Tune in to learn how to nurture existing client relationships and maximize revenue potential.
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Kortney Harmon
(LinkedIn)
Kortney Harmon is a staffing and recruiting expert with over 15 years’ experience who serves as Director of Industry Relations at Crelate. She has worked with hundreds of owners, executives, and operations leaders as a consultant, including leading a services network of over 260 offices. Kortney has trained over 1,000 recruiters and sales managers, developing training programs and streamlining operations and technology implementation to drive overall growth. She has a track record of success running a desk herself and leading owners and managers, as well as serving as a Director of Learning & Development.
Her expertise lies in identifying and resolving growth blockers related to people, processes, and technologies to help businesses thrive. At Crelate, she leverages her extensive experience as a strategic consultant and podcast host to provide insights to clients and listeners seeking to overcome challenges and succeed in staffing/recruiting. Known for delivering results and building high-performing teams, Kortney is a dynamic and experienced industry leader.
Additional Resources Talked About on the Show:Going Beyond the Small Talk eBook
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
On this episode, Brad and Matt discuss the importance of recruitment marketing and managing online reviews. They emphasize the need for staffing agencies to showcase their employer brand and differentiate themselves from competitors outside the industry. They also provide a playbook for handling negative reviews and highlight the significance of generating positive reviews. Additionally, they explore the power of targeted advertising and the importance of being where your buyers and influencers are. HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTSSelling a staffing agency is a deeply personal decision that can be influenced by various factors such as retirement, the need for additional investment, burnout, or being approached by potential buyers. To attract attention from potential buyers, staffing firms should have a clear vision, strong value proposition, and a good reputation. The market for selling staffing agencies has been down, but there are still transactions happening, especially in the lower middle market. Preparation is key when considering a sale, and it's important to understand the valuation process, potential buyers, and how to maximize the value of the business. Customer concentration and the strength of the internal team are important factors that buyers consider. It's also crucial to maintain customer relationships and prepare the team for the transition.
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Akash Taneja
(LinkedIn)
Akash is a leading M&A specialist, focused exclusively on helping founders in all segments of the staffing industry in a successful exit of their business. From the professional staffing segments such as IT, Healthcare, Engineering, Life Sciences, Accounting & Finance, to Light Industrial, Admin/Clerical and Skilled Trades, Akash's focus for over 15 years has been on achieving the best outcome for his clients.
In addition to his work with clients, Akash has spoken at numerous staffing industry conferences on the topics of mergers and acquisitions, valuations & related topics.
If you're considering a potential exit now or at some time in the future, contact Akash at Momentum Advisory Partners to discuss how to position your business to maximize value!
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
On this episode, Matt and Brad break down the 2024 State of Staffing Report, presented by Staffing Hub. Specific takeaways from the report include the importance of candidate redeployment, NPS scores, and technology in staffing. The conversation shifts to the significance of pay-per-click advertising and targeting your competitor's branded keywords in 2024. HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTSOn this episode of Take the Stage, Brad Bialy is joined by Joan Graci, Brain-Based Coach and Owner & President of APA Solutions, on this epsiode we talk about how to get the most out of yourself and your employees
- Self-awareness is the foundation of effective leadership, as it helps leaders understand their strengths and areas for growth.
- Understanding body language is crucial for effective communication and building relationships.
- Coaching empathy is possible and important for creating a positive work environment.
- Recognizing and accommodating the differences between introverts and extroverts can lead to better collaboration and productivity. Breaking habits is difficult, but progress is more important than perfection.
- Emotional intelligence is crucial for effective leadership and creating a positive work environment.
- Leaders should strive to understand and manage the emotions of their team members.
- Getting to know temporary workers more deeply can lead to lasting relationships and better placements.
- The staffing and recruiting industry should prioritize understanding the goals and needs of temporary workers.
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Joan Graci
(LinkedIn)
As one of the only brain-based-certified Talent Coaches in the country, Joan has made it her mission to discover the secret of transforming organizational effectiveness as well as helping leaders grow through self-awareness. She incorporates hard data and science and uses it to bridge the communication gap between leadership and the people they employ by disrupting human capital norms. Leveraging three decades of analyzing data in the coaching and recruiting space, Joan defies traditional beliefs as it relates to the mindset of the workforce. Her passion is people, and she strives to coach leaders to work within the confines of the human brain’s natural abilities, rather than against it.
Joan has spent the past decade pursuing education in the field of neuroscience, including a focus on the advances that validate everyone has access to developing new ways of thinking. She studies at the NeuroLeadership Institute as well as other institutions that focus on this methodology. Her expertise includes team formation, organizational development, productivity, and people improvement, change management and corporate culture, conflict resolution and team building, empowerment, and motivation. She has used her knowledge to unpack how this innovative brain-based methodology helps thinkers, teams, and organizations benefit from self-awareness, promoting growth and transparency.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
On this episode, Brad Bialy and Matt Lozar discuss their frustrations with shipping delays and spammy sales tactics. They emphasize the importance of relationship building in sales and the need for a strategic approach to driving applications in recruitment marketing. They also discuss the need to evaluate the effectiveness of job boards and consider alternative tactics for attracting quality candidates.
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTSOn this episode of Take the Stage, Brad Bialy is joined by Justin Uselton, Director of Sales at Avionte. On this epsiode we talk ALL things sales.
- How to strengthen and grow your internal sales team
- What makes selling staffing services so challenging?
- What are the four factors of a winning sales environment?
- Why do we need to establish a proper sales cadence?
- How might we overcome relationship hurdles early in the sales process?
- How do we drive sales leads from candidates?
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Justin Uselton
(LinkedIn)
As the Director of Sales at Avionte, Justin leads multiple teams that are directly responsible for adding to Avionte’s roster of more than 1,000 clients. With over 15 years of experience leading teams in the staffing industry and two years at Avionte, he is passionate about leadership and partnering with customers to create a cohesive strategy as they lean into to digital transformation. Justin is a graduate of Middle Tennessee State University, and currently resides in Orlando, Florida.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
On this episode, Brad and Matt discuss the importance of not eliminating recruitment marketing spend during tough times. They emphasize the need to be mindful of where resources are allocated and to focus on the ROI and value of EVERY marketing dollar spent. They also discuss the concept of cost per quality application and the importance of tracking and evaluating the effectiveness of different recruitment platforms. Additionally, they highlight the value of building a bench of candidates even when there are no open orders, as well as the need to shift the messaging from selling services to building relationships. They end the conversation by addressing the challenge of motivating sales teams when companies are not hiring.
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
On this episode, Brad Bialy interviews DeLibra Wesley, founder of National Recruiting Consultants and Women of Color in Staffing. They discuss the importance of incorporating DEI principles into the hiring process and how recruiters can effectively address unconscious bias. DeLibra shares practical advice for staffing firms just starting their DEI journey and highlights the role of technology in enhancing or hindering diversity in recruitment. To address unconscious bias in the hiring process, recruiters can be cautious about the language used in job postings, consider removing non-pertinent information from candidate profiles, and create skill sheets that omit names and gender. They also discuss the biggest challenge for DEI in staffing over the next five to ten years.
Key Takeaways: Staffing firms should be committed to implementing DEI practices and making it a part of their long-term goals and strategies. Job descriptions should be clear, and gender-biased or masculine language should be avoided. Preferred qualifications should be removed from job descriptions to encourage more diverse candidates to apply. Technology can both enhance and hinder diversity in recruitment. While some software can help remove bias from job descriptions, AI can also perpetuate biases if not properly trained. Small staffing firms can start their DEI journey by implementing simple changes such as creating a gender-neutral dress code, building out a parental leave plan, and promoting cultural awareness days. Pay transparency is a crucial aspect of DEI, and organizations should strive to make compensation information visible and equitable.
ABOUT THE SPEAKERS
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
DeLibra Wesley leads National Recruiting Consultants with over 20 years of staffing experience under her belt. She founded NRC in the midst of the COVID-19 pandemic and quickly grew it into a successful agency serving hundreds of school districts in need of special educators. DeLibra currently sits on the American Staffing Association board of directors. She is passionate about tackling the challenges facing women in leadership, and she is an outspoken advocate for diversity, equity and inclusion in the workplace. She is the founder of Women of Color in Staffing, an online network that connects and empowers women in the industry. DeLibra was named ASA’s Volunteer of the Year in 2022. She has been named to Staffing Industry Analysts DE&I Influencers list multiple times. She was also named to the SIA Global Power 150 – Women in Staffing list multiple times. Prior to founding NRC, DeLibra oversaw all aspects of operations at a major healthcare staffing company, where she worked her way up from a coordinator position to COO. Her vast expertise ranges from employee training and compliance to project management and human resources. DeLibra is a single mother of two boys – Tristen and Trace. She loves travel and the arts. She runs her blog Goals With DeLibra in her spare time.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
On today's episode, we break from our regular 3-segment show to talk about one hot topic: application quality. Matt and Brad continue to hear that the quantity of applications is UP, but the quality of applications is DOWN. So what can we do about it?
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTSIn this episode of Take the Stage, Brad Bialy is joined by Mark Winter, CEO of WinSource Group. Mark shares his expertise in driving sales performance and simplifying the sales process. They discuss the importance of having a sales strategy, identifying ideal customers, and being proactive in sales efforts. Mark emphasizes the need to focus on the customer's needs and goals, rather than just selling people. He also provides valuable insights on tackling the market and measuring sales success. Tune in to gain valuable tips for improving your sales strategy and achieving better results.
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Mark Winter
(LinkedIn)
Mark is an expert at driving sales performance, keeping focus on customers, and keeping things simple. For 20 years, Mark has held every sales role out there- from Branch Manager to Vice President of Sales and Enablement for a $2.5 B publicly traded staffing company. During that time, he has spent countless hours figuring out what works and of course, what doesn’t. This enables Mark to sniff out things that are blocking performance, remove the barrier, and get people to act. He is a Six Sigma Black Belt and holds master certifications from some of the top sales training organizations in the world. Whether its strategic planning, sales process development, sales training, customer acquisition & engagement, sales team performance, or system and tool adoption- Mark can help get your team on track.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
HEARD ON THIS EPISODE: 1. A Blueprint Marketing Plan for Anyone Opening a New Office 2. Rock Star Marketing: A Lesson from FuboTV 3. How do we close the loop? A conversation about analyzing better marketing data
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTSOn this episode of Take the Stage, Brad Bialy is joined by Robin Mee (CEO and Founder, MeeDerby) and Kim Whiteley (President, MeeDerby). On this episode we discuss trends impacting the talent acquisition industry.
- Why you need flexibility among your workforce.
- How is tech impacting your staffing agency in 202?
- Why does leadership need to be empathetic?
- How will DE&I, Ageism, and Women in Workforce continue to impact the staffing industry?
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Robin Mee
(LinkedIn)
Robin Mee is the Founder and CEO of MeeDerby, the leading search firm for the Workforce Solutions ecosystem. She is a passionate advocate of staffing, a volunteer industry leader and a regular speaker at staffing events nationally. Staffing Industry Analysts (SIA) has honored Robin many times on the Staffing 100 and the Global Women’s Power 150 lists and in 2016 the American Staffing Association (ASA) recognized Robin with their first-ever Volunteer of The Year award. In late 2023, Robin was named to the American Staffing Association Board of Directors for 2024. Robin is a vocal supporter of Women in Leadership and issues of Diversity and Inclusion, and MeeDerby a sponsor of the ASA’s Women in Leadership Interest Group and Women of Color in Staffing. Staffing companies have voted MeeDerby a Best of Staffing firm 13 times for Client satisfaction in the annual ClearlyRated survey. Robin is a co-author with 14 other women staffing leaders of Together We Rise, whose initial proceeds are funding ASA scholarships in support of rising females. Most importantly, Robin and her team at MeeDerby are highly regarded members of the staffing community whose company is a conduit for change, as MeeDerby has helped hundreds of staffing companies grow by hiring top talent, and thousands of staffing professionals elevate their careers.
Kim Whiteley
(LinkedIn)
Kim brings more than 20 years of staffing industry and search experience to MeeDerby. She leads the day to day operations of MeeDerby supporting the team in placing managers and executives in the staffing industry. Kim is active with the American Staffing Association (ASA), participating in the Women in Leadership Council, The Mentor/Mentee Program, former Chair of the Direct Hire Council and a 2023 advisor to the Women’s Business Colloraberative’s (WBC) Staffing Workstream. Kim is active in her community as a board member with SHIP (Student Homeless Initiative Partnership), is a volunteer dive coach for her son’s highschool and a committee member of BoyScout Troop 278. Prior to joining MeeDerby, Kim spent 15 years with Spherion in leadership and revenue driving roles across multiple staffing verticals.
About Mee Derby
MeeDerby is the leading executive search firm specializing in Staffing and Workforce Solutions. Since 1988 we have completed over 3,000 Executive and Management searches for hundreds of companies from start-ups to the largest global players across every staffing discipline. MeeDerby is deeply embedded into the Workforce Solutions Ecosystem and is a 14 times winner of the prestigious ClearlyRated Best of Staffing Client Award.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
HEARD ON THIS EPISODE: After years of uncertainty, the labor market balanced slightly in 2023. Data shows a stabilization of key recruitment metrics, and an overall decrease in recruitment marketing costs. Despite this stability, it remains imperative to stay up to date with recruitment marketing benchmarks to track your performance and adjust your strategy.
On this episode of InSights we're joined by Alicia Little to review Appcast’s 8th annual Recruitment Marketing Benchmark Report.
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Alicia Little
(LinkedIn)
Alicia Little is the Director of Brand & Content Marketing at Appcast and has spent the last seven years of her career there, building awareness of the brand and recruitment marketing best practices through industry-leading content like Appcast’s annual Recruitment Marketing Benchmark Report. A marketer and storyteller for almost twenty years, Alicia has spent the vast majority of that time in B2B HR tech companies such as Skillsoft, RedHot Learning and Stellar Learning Strategies.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTSOn this episode of Take the Stage, Brad Bialy is joined by Tom Kosnik, the staffing industry’s leading expert offering a unique combination of business consulting acumen and experience to independent staffing firms. They discuss the importance of developing a true pricing strategy and how to analyze markups. Tom emphasizes the need to collect and analyze data on pay rates, bill rates, and burdens. He also explains how to create a financial model and run a financial analysis on every account to ensure profitability. They touch on the challenge of differentiating the staffing industry and the value it provides. Tune in to gain valuable insights and strategies for running a successful staffing firm.
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Tom Kosnik
(LinkedIn)
Tom Kosnik is the staffing industry’s leading expert offering a unique combination of business consulting acumen and experience to independent staffing firms. Tom advises on all aspects of running a staffing firm including organizational performance; change management; strategic planning; financial analysis; compensation plan design; process and profit improvements and business value enhancement to help staffing firms across the country improve operations and the bottom line.
In 1995, Tom started the Presidents’ RoundTable program to improve leadership capabilities of independent staffing firms’ management through creative idea generation, sharing, collaborating and addressing industry challenges. The RoundTables have expanded to include CFOs, COOs, and CMOs.
Tom is the only consultant for independent staffing firms with a degree in Organizational Development (M.A. from Bowling Green State University) and a B.A. in psychology from Seattle University. He has a Masters of Divinity degree from Catholic Theological Union and is also certified with the Center for Creative Leadership. This specialized educational and professional background equips him with a unique skill set for guiding independent staffing firms.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
HEARD ON THIS EPISODE: The Taylor Swift Effect. What can the staffing industry learn from consistently creating high-value content like Taylor Swift? Why should you empower your team to create personal content on LinkedIn?
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Randy Harris
(LinkedIn)
A former minor-league professional hockey player and dedicated father of four young daughters, Randy Harris is an active business leader in the Buffalo, NY business & technology community.
Randy serves as the CEO of Lighthouse Technology Services, a technology staffing and services firm headquartered on the 28th floor of Seneca One Tower in downtown Buffalo.
In addition, Randy is the co-founder of TechBuffalo, a non-profit organization that strives to create a sustainable, inclusive, and accessible technology community for Western New York by improving the region’s ability to retain, attract and foster technology talent.
About Lighthouse
Lighthouse Technology Services inspires companies on their path to success by connecting them to the right technology and talent solutions at the right time, and we’ve been at it since 2004.
Headquartered in beautiful Buffalo, NY, on the shores of the Great Lakes and in the midst of Niagara Falls, we serve as a guide to companies looking for technology and talent support, and as a beacon to talented professionals seeking a partner on their work journey.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS0:01:09 The importance of staffing firms offering temporary and contract opportunities
0:02:26 The increasing demand for contract placements and contingent workers
0:03:34 The impact of the pandemic on the future of work
0:06:19 Challenges and considerations for staffing firms expanding into new markets
0:08:26 The option to outsource payroll and HR functions in new markets
0:09:31 The importance of back-office operations and compliance
0:10:52 Exploring new markets and industries to future-proof the business
0:12:13 Considerations for tapping into existing client base and investing in business development
0:12:13 Investing in business development and salespeople with existing contacts.
0:12:59 Driving new business from current clients.
0:13:27 Starting the conversation with existing clients about expanding to new locations.
0:14:22 Gathering intel from existing clients and placed candidates to expand services.
0:15:11 Importance of asking the right questions to expand client portfolio.
0:17:09 Trends in contract staffing: remote work, globalization, generational impact.
0:19:14 Nearshore outsourcing and direct sourcing as emerging trends.
0:22:53 Applying local success story to a national or global narrative.
0:24:15 What makes you unique and your value proposition?
0:24:44 The importance of social proof and success stories
0:25:17 Leveraging your differentiators and standing out from competitors
0:26:04 Taking ownership when things go wrong
0:26:42 Expanding into new geographic locations and client bases
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Angela Alberty
(LinkedIn)
Angela is the Co-founder & Chief Strategy Officer at myBasePay. Having studied workforce trends an entire professional career spanning over a decade, Angela is an expert in the human capital sector. She is a thought leader and advocates for the worker population with a specialized focus on Contingent Workers. Angela has held leadership and executive roles at some of the most recognized national and global on-demand Employer platforms. Angela is an expert on employment-related matters and is passionate about driving advocacy for the external worker population.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
HEARD ON THIS EPISODE: 1. Why is it a bad candidate experience to ask for a Social Security Number at STAGE 1 of the application process? 2. Takeaways from the Bullhorn GRID 2024 Industry Trends Report (LINK) 3. What if you focused on getting QUALITY candidates and used that to drive sales leads?
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS0:00:50 Difficulty in selling staffing services due to lack of understanding of differentiation
0:02:36 Selling challenge is not new, but often masked by supply and demand
0:05:01 Sales reps tend to call the wrong people; start higher in the organization
0:07:20 Imposter syndrome and comfort level affect Sales Reps' choice of contacts
0:08:39 Building rapport with gatekeepers and leveraging their role
0:11:10 Importance of treating gatekeepers with respect
0:11:58 Reasons why businesses won't give us their business
0:12:44 Creating demand and proving value
0:15:04 Importance of providing proof and reinforcing value
0:17:00 Shifting the scales of demand with proof
0:17:41 Overcoming skepticism and past experiences
0:18:21 Importance of marketing and sales development
0:19:04 Get testimonials for quick and effective proof.
0:20:18 Sales and marketing are intertwined, start with testimonials.
0:21:23 Use well-known companies as credibility endorsements.
0:22:42 Prompt clients for testimonials and avoid generic ones.
0:24:07 Grade client relationships from F to A to identify key stakeholders.
0:26:26 Aim to be a trusted advisor and essential to their operations.
0:27:28 Essential for staffing companies to be seen as consultants
0:29:39 Action plan to improve client relationships
0:30:33 Approach staffing as a career, not just a job
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Tom Erb
(LinkedIn)
With a career spanning over 20 years, Tom Erb has established himself as one of the staffing and recruiting industry’s top subject matter experts. As a consultant, trainer, and speaker to the staffing and recruiting industry, Tom has helped hundreds of firms create and execute sales and recruiting strategies to grow their business.
Tom is one of the most highly sought after national speakers in the staffing industry, presenting to a variety of industry organizations including the American Staffing Association, National Association of Personnel Services, TechServe Alliance, New York Staffing Association, Capital Area Staffing Association, Midwest Staffing Conference, New England Association of Personnel Services, and dozens of others.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
HEARD ON THIS EPISODE: Opener Matt asks Brad his favorite President, and Brad is speechless
03:21 Discussion on the importance and potential benefits of employee and client referral programs.
04:54 Mention of candidate referrals and the three sources of placements.
05:29 Reflection on the current state of referrals and reviews in the industry.
07:32 Highlighting the potential for referrals to be a differentiator and improve the quality of candidates.
08:47 Introduction to the discussion on the data regarding Indeed and its impact on job postings.
09:21 Analysis of the increase in conversion rates and costs for job postings on Indeed.
09:47 Costs are going up in job boards and recruitment.
10:23 Job orders are down in the industry, leading to overpaying for clicks.
12:41 If job orders are going down, consider reducing the budget.
16:08 Calls to action are essential in marketing.
19:16 Make it easy for applicants to take action.
20:10 Simplify content to increase conversions.
21:40 Are you funneling people the right way?
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS0:01:21 Is there value in referral programs in the staffing industry
0:02:52 Challenges in implementing referral programs
0:04:29 Importance of reviews in determining referability
0:06:34 Assessing referability at the organizational and individual levels
0:07:49 The role of online reviews in determining referability
0:08:50 The significance of culture in referral programs
0:10:19 Building a strong culture in a remote work environment
0:11:30 Being intentional about communication and creating a referral culture
0:11:59 Creating a candidate experience worth talking about, like Disney World
0:12:44 Implementing a process for employee referral programs
0:13:54 Involving recruiters, talent, and accounting in the referral process
0:15:07 Keeping referrals a priority and providing updates to referrers
0:15:36 Importance of having a process in place for successful referrals
0:16:25 Treating referrals with a sense of urgency and providing scripts for recruiters
0:18:55 Holding recruiters accountable and creating KPIs for referrals
0:19:28 Leveraging recruiters' relationship-building skills for referrals
0:21:49 Focusing on culture and experience rather than the referral bonus
0:23:10 The importance of offering a dual-sided referral bonus
0:24:48 Reasons why people don't refer
0:27:10 Where to start with an employee referral program
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Rachelle Arnold
(LinkedIn)
As head of Customer Experience, Rachelle oversees and ensures customers' success with automated referral management. Rachelle was born and raised in New Orleans, LA, and graduated from the University of Louisiana at Lafayette with a degree in Marketing in 2009. Her career started very early on in retail, moving up the ladder and eventually landing as store manager of a major retail brand at the age of 23. With a passion for customer service and a knowledge of running businesses, she joined GIFTED Healthcare, a healthcare staffing agency, in 2016. Rachelle held many roles at GIFTED but landed as Director of Recruitment for her last two years of employment there. She utilized Staffing Referrals as a customer for 2.5 years before joining the Staffing Referrals team in 2021. In her spare time, she spends time with her furbaby, Lola (who is a 4-year-old sheepadoodle) and teaches yoga.
Staffing Referrals
Staffing Referrals helps staffing agencies turn their unique talent network into their competitive advantage. Helping agencies source, engage, and place qualified candidates faster as the #1 Automated Referral Management™ (ARM) platform.
Trusted by top staffing agencies, Staffing Referrals enables you to source passive talent, improve the candidate experience, and increase recruiter productivity without interrupting your workflow. Staffing Referrals integrates seamlessly with industry-leading ATSs, including Bullhorn and AviontéBOLD.
Move away from spreadsheets and manual processes and embrace the digital transformation. Stop wasting money on boards. Start sourcing smarter.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
HEARD ON THIS EPISODE * Simple, Effective Ways to Establish Your Brand * A Lesson in Sales from My Almost 2-Year-Old * Stop Deploying Checkbox Marketing
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS
01:03 Origin of the name "Staffing Shark"
02:36 Authenticity and being true to oneself in personal branding
04:35 Importance of video in building a personal brand
05:29 Providing value and being genuine in content creation
06:12 The battle for attention and the need for engaging content
07:22 Examples of effective content and the importance of personalization
08:42 Utilizing thumbnails and captions in content creation
09:37 Addressing the challenges of executing personal branding without a marketing team
10:03 The importance of putting your thoughts and beliefs in your content
10:29 Focus on engagement rather than likes and follows
11:25 Impact of being a micro-influencer and focusing on a smaller, engaged audience
11:59 Creating content that resonates with a specific community
13:26 Utilizing different social media platforms for maximum reach
14:47 Interviewing people and sharing their stories to increase engagement
15:58 The low barrier to entry for content creation
17:26 Strategic use of platforms and tools for content creation
18:24 The authenticity and impact of the "Shark Shake"
19:29 The importance of being trustworthy in building a brand
21:56 The influence of Gen Z and social media on content consumption
22:26 Utilizing grassroots efforts and local publicity to build your brand
23:17 The role of newspapers and local media in spreading brand awareness
23:57 Predictions for the future of content creation in 2024
25:00 The importance of attention-grabbing content and community connection
25:38 The use of AI in content creation and its impact on efficiency
26:11 Incorporating personal touches and emojis in content
27:10 Overcoming the fear of posting content and embracing AI
28:40 Getting started with personal branding and overcoming imposter syndrome
29:04 Overcoming fear by seeking support and guidance from others
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Richard Rosner "The Staffing Shark"
(LinkedIn)
Richard is called "The Staffing Shark" for a reason, because he never sleeps and is always on the Hunt for the next candidate and client! He is for sure the most energetic guy in the Industry and always brings a Positive Mindset to every situation! Richard was awarded the WORLD STAFFING AWARD Top 100 Staffing Leaders to watch in 2022! He is also the Vice-Chair of the ASA Industrial Section Council. Richard believes in giving and started a program that helps staffing/recruiting firms with creative ways to attract talent with his virtual "Brainstorming with the Shark."
He also founded Staffing Shark Media, where he co-hosts Live Podcast shows weekly including the nationally known "Recruiters with NO LIMITS LIVE" with Industry Leading Professionals talking about everything Staffing and Recruiting! He also created Job Seekers Got Talent, Restaurant Rescue and Jobs Across America to make an IMPACT in the communities!
Richard is also a motivational speaker and loves energizing people in all aspects of Life!
His Motto is "GIVING=GROWTH" and "Success is Minutes Away
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
"If you want to be exceptional, you can't do what everybody else is doing...I made a shift about maybe eight months ago. I took a Post-It note put it on the bottom of my monitor, and it said, 'How can GPT support me in this?' Because literally, GPT can support you, whether you want it to write for you or you want it to give you ideas, whether you want to proofread or you want to translate, if you want to come up with jokes or quotes or stats, it literally can support you in anything that you're doing, personally or professionally."
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS FROM THIS EPISODE:* 0:01:06 Should the staffing and recruiting industry be afraid of AI? * 0:01:46 Recruiters using AI will replace those who are not using it. * 0:04:10 AI assistants save recruiters time and improve workflow. * 0:06:41 Leveraging AI allows recruiters to spend more time on phone calls. * 0:08:39 AI provides recruiters with the ability to influence interviews. * 0:11:30 AI can help with prospecting and preparing for sales calls. * 0:13:04 "Overwhelm HR" technique uses AI to ask difficult questions. * 0:14:56 Entry-level ways to use AI for recruiting and prospecting. * 0:17:00 GPT can support you in any task, personally or professionally. * 0:18:29 The importance of asking the right questions to optimize efficiency. * 0:21:26 Differentiating yourself by not doing what everyone else is doing. * 0:22:33 Building personalized cadences for individuals instead of generic ones. * 0:23:52 Using AI to write candidate presentations for recruiting firms. * 0:26:55 Using AI to free up time for more meaningful tasks * 0:27:30 Using AI to capture interview notes
Rapid Fire Round:
One book that changed your life?
Onc conversation with anyone living or dead. Who are you sitting down with?
One piece of advice for someone just starting in the staffing industry
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Tricia Tamkin
(LinkedIn)
My recruiting career began in 1993, I started my search firm in 1997 and began coaching and training recruiters in 2009. Over a 30-year career in this industry, I've produced tens of millions in billing, helped recruiters launch over 50 firms, and positively impacted thousands of recruiters' lives through increased billings. I love what I do!
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 134:01:58 A new Doordash commercial is Rockstar Marketing
03:03 Highlighting the simplicity and direct response nature of the Doordash commercial.
04:16 Exploring how the Doordash approach can be applied to the staffing industry.
06:04 Emphasizing the importance of reducing friction and simplifying the application process.
07:04 Encouraging targeting the audience where they are most engaged.
08:35 Considering the timing of the ad placement to maximize effectiveness.
09:43 Providing an example of applying targeted messaging in the educational services space.
11:04 Importance of specific marketing strategies for different goals
12:32 Need for targeted messaging in marketing campaigns
13:16 Importance of aligning marketing tactics with specific goals
14:56 Importance of understanding target audience's pain points
17:38 Cost should not be a barrier if marketing strategies are effective
19:10 Challenge to stop using ineffective marketing tactics
20:39 Encouragement to try new strategies if current ones are not working
21:53 The industry's tendency to stick to what has always worked
22:22 Importance of staying ahead of competitors and trying new strategies
23:43 Need for courage to change and adapt to new methods
24:10 Insanity of doing the same thing and expecting different results
24:16 Importance of having a roadmap and setting goals
25:13 Incremental changes and testing strategies and tactics
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
"Success leaves clues. Go look at the clients that you're working with. Look at the people that you deal with on the regular or that you've dealt with and ask them what's so important about the staffing services you provide and what value is it?"
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS FROM THIS EPISODE:* 04:43 Why agencies do a poor job of telling their unique story * 07:48 Differentiate based on the value provided to clients. * 10:36 Sell based on understanding and quantifying the value provided. * 11:03 Salespeople and buyers don't understand the value of agency services. * 11:52 Differentiating based on price leads to arbitrary numbers. * 12:31 People don't realize that the difference in price is insignificant. * 13:01 Understanding the economic value of employees is crucial. * 14:15 Training salespeople to communicate value is essential. * 15:55 Train salespeople to diagnose before offering a solution. * 18:08 Articulating value permeates the entire organization for exponential growth. * 20:57 Different tiers of the organization require different value propositions. * 23:07 Analyze successful business to replicate results * 25:14 Details about the Staffing Sales Summit * 26:51 Less than 25% of salespeople hit their goals * 28:10 Market is growing, differentiate yourself to succeed * 29:17 How to register for the Staffing Sales Summit
Rapid Fire Round:
One book that changed your life?
Onc conversation with anyone living or dead. Who are you sitting down with?
One piece of advice for someone just starting in the staffing industry
ABOUT THE SPEAKERSBrad Bialy
(LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Dan Mori
(LinkedIn)
Dan Mori has an extensive background in the staffing industry including presently being the Executive Director of the National Independent Staffing Association (NISA) which focuses on providing industry education, actionable insights, and valuable resources to their members through their various workshops, live events, and Staffing Monthly digital magazine. Additionally, Dan serves on the board of Employment Solutions of New York, Inc, a staffing organization with a national footprint, providing leadership and strategic guidance. Dan’s areas of expertise within staffing are business development, strategic planning and execution, and organizational leadership.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 133:* Are You Using AI to Save or Make Money? * Unleash the Power of Recruitment Marketing * Stop the FOMO and Start Running Your Own Race * What is a Meeting with a Prospect Worth to You?
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 132:[0:04:41] Discussion on AI in content creation process
[0:05:59] Importance of maintaining authenticity in social media posts
[0:06:38] Finding the balance in using AI to help with content creation
[0:07:16] AI failing in personalization and tonality of content
[0:08:44] AI as a personal assistant to generate ideas and questions
[0:09:30] Use of GPT as an alternative to Google searches
[0:09:58] Examples of questions asked using ChatGPT
[0:10:35] Using ChatGPT instead of Google search.
[0:11:20] The importance of maintaining a personal brand.
[0:12:46] The danger of becoming a commodity in the industry.
[0:13:38] The low barrier to entry for differentiation.
[0:14:23] The need for companies to differentiate their products/services.
[0:15:48] The challenge of knowing and articulating one's unique value.
[0:17:49] The importance of setting smart goals with measurable metrics.
[0:19:32] Breaking down big goals into smaller, achievable milestones.
[0:20:22] Celebrating wins and rewarding oneself along the way.
[0:21:00] The importance of positive reinforcement in achieving goals.
[0:21:32] Setting goals and the importance of rewards
[0:22:15] Rewarding and celebrating team achievements
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 131:(00:01) Opening Discussion: Tensions at OpenAI
(06:32) AI Impact: Changes in Personal and Professional Spheres
(14:24) Rockstar Marketing: Solo Stove & Snoop Dogg
(17:11) Viral TikTok Reaction: Stanley Mugs' Marketing Success
(22:23) Leveraging Social Media & Influencers: Solo Stove & Stanley Mugs Case Study
(29:01) Lessons from 22 posts on LinkedIn: What Works & What Doesn't
(31:44) Power of Diverse Content & Personal Commentary on LinkedIn
(34:07) Attracting Audiences: The Importance of Being a Unique Voice
(36:08) Authentic Social Media Interactions: Informative, Purposeful & Genuine
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 130:02:07 Discussion on the misconception of being in the right place at the right time
04:57 Importance of setting oneself up for success when opportunity arises
06:18 The role of awareness and reputation in taking advantage of opportunities
07:55 Tactical example of getting on someone's radar for potential collaboration
09:56 Importance of playing the long game and being prepared to deliver
10:29 Transition to discussing employer branding for the upcoming year
10:46 Recommendation to review and improve online reviews
11:09 Importance of online reviews for staffing and recruiting industry
12:08 Negative impact of poor online reputation on attracting candidates
14:44 Building brand ambassadors to improve reputation and branding
16:57 Importance of well-executed social media in showcasing company culture
18:34 Avoiding fixation on long-term goals and focusing on short-term actions
22:03 Importance of setting goals and the difficulty in quantifying them
23:16 Personal preference and belief in defining success and failure
24:35 Reevaluating goals and being honest with oneself
25:57 Setting big hairy audacious goals (BHAGs) for the upcoming year
27:00 Balancing goals with adjustments based on changing circumstances
28:03 Making the best decisions with the information available
28:28 Having the courage to pivot and change goals when necessary
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 129:0:00:01 Welcome to InSights
0:03:44 Introduction of the guest, Sarah Chapa (Founder of StaffEase)
0:06:00 Sarah explains her background in recruiting and how it led to starting her own staffing agency
0:08:10 Sarah discusses the challenges of starting a staffing agency during the pandemic
0:08:56 Matt asks Sarah about her approach to making the staffing process more personalized; it's not just "Fill and Bill"
0:09:34 Sarah talks about her values and how they guide her decision-making
0:10:07 Importance of partnering with the right clients
0:10:46 Courage to stay true to company values and vision
0:11:39 Focusing on quality and transparency in recruiting
0:12:28 Importance of building relationships with clients
0:12:38 Challenge of finding clients in the current market
0:13:36 Building rapport and relationships with clients
0:14:00 Importance of being a trusted partner, not just a vendor
0:15:07 Laser focus on 15-20 prospects you want to partner with
0:17:07 Sharing tactics and recipes without fear of competition
0:19:17 Consistency, positivity, and teamwork to overcome tough times
0:20:42 Ideas for moving the brand forward during slow periods
0:22:46 How the partnership with COMC came to be
0:24:20 The importance of personalized marketing and building relationships
0:28:21 The benefits of being proud of your clients and sharing them
0:29:25 The value of true partnerships in business
0:30:33 Overcoming challenges and staying true to your North Star
0:32:10 Importance of creating a comfortable and personalized employee experience
0:33:03 Clients' loyalty and willingness to share information about competitors
0:33:54 Building partnerships with clients instead of transactional relationships
0:35:18 The hope and value gained from listening to Insights
0:36:29 The importance of branding and Google reviews
0:37:31 Being authentic and true to oneself in business
0:38:43 How to contact Sarah Chapa, Founder of StaffEase
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Sarah Chapa
(LinkedIn / Website)
Sarah Chapa is the CEO and Founder of StaffEase – a recruitment and staffing agency located in Lacey, WA. After years in the recruiting industry she saw an opportunity to personalize the recruitment process for both the candidate and the client. She and her team have a personal mission of bringing personalization, transparency and relationships back to the staffing industry.
They see their client relationships as partnerships vs. a transaction and keep their values at the forefront of everything they do. This unique approach to staffing has resulted in year after year growth, long standing relationships and being the highest ranked agency in their area.
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
KEY MOMENTS IN EPISODE 128:00:26 Brad and Matt discuss their week and the uncertainty surrounding AI.
02:12 Matt reflects on his experience at Staffing World and the theme of uncertainty.
03:40 Brad suggests pumping the brakes on AI adoption and focusing on problem-solving.
05:26 Matt shares a Staffing World perspective on using AI to save or make money.
06:14 Brad emphasizes the importance of small wins and progress over perfection.
08:31 Matt highlights the enduring principles of starting with "Why" and quality in recruiting.
10:12 Discussion about button-up vs. button-down shirts (We only talk about important topics here...)
11:02 Recap of Staffing World Conference
13:04 Challenges in securing job orders
15:34 Importance of relationship building and relationship marketing
16:44 Nurturing relationships with clients and prospects
18:30 Need to pivot marketing strategies based on current challenges
19:30 Evaluating and adjusting marketing strategies regularly
20:21 Frequency of being agile and making changes
21:19 Importance of setting goals and overcoming challenges
21:19 Aligning actions with goals to achieve desired outcomes
21:50 Evaluating marketing strategies and tactics
22:43 Don't stop doing what's working, do more of it
23:37 Constantly adjust tactics and tailor to your audience
24:46 Look at data to determine what is working
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 127 SEGMENTS: We're opening up a new office. What do I need to do as it relates to marketing to let people know?
We discuss AIDA model, staffing industry approach, and tips for entering a new market.
Do I really need ongoing search engine optimization on my website?
Boost visibility and build trust with location pages, Google My Business listings, SEO, content, and online reviews.
We have 15 offices, do we need to drive online reviews for all locations or just the brand as a whole?
Increase visibility through paid spend, co-branding, and email blasts to promote a positive first impression.
We just partnered with a new client, how can we advertise the partnership?
Branded imagery. Press releases. Announcements...and so much more.
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 126 SEGMENTS: 1. Is it okay if you fall short of your goal? 2. If your PPC is working...why aren't you scaling it? 3. Brad is getting bribed more frequently for a meeting...and it's not working
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 125 SEGMENTS: Is your marketing driven by business goals? Or a thrown-together?
Why aren't we leveraging our candidate and client database more effectively?
HostsBrad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
Episode Summary On this episode of InSights we're joined by Adrian Dominguez (CEO of ROLINC Staffing and President of the Colorado Staffing Association) to break down the CSA 2023 Annual Conference.
EPISODE 124 SEGMENTS:
(0:00:01) - Welcome to InSights
(0:03:00) - What gift did Brad bring Adrian at the conference?
(0:04:10) - What made CSA 2023 different from years past?
(0:06:30) - What is the Future Leaders Panel and what is their vision for Colorado?
(0:10:15) - What was Adrian's BIGGEST takeaway from the Colorado Staffing Association's Annual Conference?
(0:12:40) - What was Brad Bialy's BIGGEST takeaway from the Colorado Staffing Association's Annual Conference?
(0:18:00) - Why should you consider attending a staffing-specific conference?
(0:20:15) - Why should a staffing owner attend CSA 2024?
(0:24:00) - Why should a NEW recruiter in the staffing industry talk to their leadership team about attending CSA 2024?
Hosts Brad Bialy (LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Adrian Dominguez
(LinkedIn)
Adrian joined the ROLINC team in 2009 to launch the Skilled Trades Division, which today holds a large share of our core business. He was brand new to the staffing scene but brought an extensive LEAN manufacturing background to understand every facet of a client’s business and find the best skilled talent for their needs. Through Adrian’s leadership, our market share in the Skilled Trades industry has grown exponentially along the Front Range manufacturing and construction scene.
In 2016, Adrian became ROLINC’s COO and, in 2021, Adrian took full ownership of ROLINC Staffing, LLC! Adrian is also President of the Colorado Staffing Association and is leading the charge in modernizing the organization.
Adrian’s responsibilities lie in operations management, strategic planning, business development, financial oversight and the continuous development of staff. But on top of all that, he is on the front lines with our recruiting team, sourcing and calling candidates and building lasting relationships with potential client partners.
Adrian’s passion for the opportunity to change lives for the better, contribute to the Colorado economy, connect with such varied individuals, and see individuals with amazing “soft skills” and character qualities, who also don’t have experience in recruiting, grow in their craft here at ROLINC Staffing is what fuels him every day. But his ultimate goal is to build partnerships with some of the best contractors, manufacturers, and industrial service providers and help improve their quality of life by assisting them in filling their greatest need – FINDING and RETAINING the best talent the market has to offer.
In addition to his dedication to ROLINC, Adrian is also a pastor at a local Baptist church in Aurora, CO, has a wonderfully supportive wife, three talented daughters and two fantastic, recently adopted sons – and a slew of hobby farm animals, including chickens, goats, horses, rabbits, cats and dogs.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
Episode Summary Ready to supercharge your recruitment marketing? This episode of InSights, presented by Haley Marketing, promises to equip you with successful strategies from Matt Lozar, Director of Recruitment Marketing, and Brad Bialy, Director of Digital Marketing.
Success in recruitment marketing can often seem elusive. But what if we told you that progress isn’t always a straight line? Matt and Brad dive deep into the complexities of recruitment marketing, emphasizing the importance of having the right mindset and setting clear goals. They explore the power of celebrating small victories, the data points to pay attention to, and effective strategies to course-correct when things don't go as planned. They also discuss arguably one of the most important aspects of recruitment marketing - the cost - and how conversion rate data can be a game-changer in your strategy.
As the conversation on this episode of InSights evolves, they discuss maximizing recruitment marketing in the face of increasing job applications. They shed light on the importance of database management and the challenge of vetting candidates. Are you making the most of your referral programs? They share insights on this too!
Matt and Brad underscore the value of a strong employment brand in successful job placements. Let's not forget the competitive nature of the job market - they offer strategies to stay ahead and emphasize the importance of measuring and tracking progress in recruitment marketing.
EPISODE 123 SEGMENTS:
(0:00:01) - Welcome to InSights Matt and Brad discuss successful recruitment and digital marketing strategies, side hustles from eBay and Pokemon, measuring success in your business, and the upcoming Colorado Staffing Association Annual Conference.
(0:4:08) - How Do You Know if Your Marketing Is Working? Matt and Brad discuss recruitment marketing mindset, goals, progress, data, costs, and conversion rate.
(0:15:20) - Recruitment Marketing: Applications Are Up and So Is Cost per Application What is Matt Lozar seeing throughout the staffing industry? How can you properly screen candidates, establish referral programs and improve your employment branding to maximize job applications?
(0:23:45) - Smart Ideas Summit 3
7 Hour. 14 Speed Talks. Once again, Haley Marketing is bringing you more ideas… from top thought leaders throughout the staffing industry… to help you succeed in 2023 and beyond. (Save Your Seat)
Hosts Brad Bialy (LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
Episode Summary Has your website lost its sparkle? Are you struggling to generate as much traffic as you once did? We've got you covered in this episode as we shift gears to explore the reasons behind dwindling website traffic and the role of SEO in reviving it. Matt Lozar and Brad Bialy delve into the importance of seeing your website as a living entity requiring regular check-ups, maintenance, and rejuvenating updates to better serve your audience in today's fast-paced digital realm.
Content, they say, is king. But what good is a king without a strategic plan of action? In this episode, we map out the need for a comprehensive and cohesive content strategy. We share the significance of creating purposeful content, rotating around a central theme or goal. We also discuss the power of having a dedicated team to manage your social media accounts, allowing your content to reach its full potential and hit the right audience at the right time.
Tuning into the needs and motivations of your target audience is critical. On this episode of InSights, the leading podcast for recruiters, we dissect how to identify their needs and craft compelling content that resonates with them. But that's not all! We also highlight the often-overlooked aspect of online reviews and their impact on your brand.
The stats don't lie - most customers refer to reviews, and a large chunk specifically looks for negative ones. We delve into the importance of gathering positive reviews to control your brand's narrative. Finally, we share insights on aligning your strategies and tactics with your business goals, ensuring that your efforts lead to meaningful progress.
Whether you're a veteran recruiter or still wet behind the ears, there’s something for everyone in this episode! Stay tuned.
EPISODE 122 SEGMENTS: (0:00:01) - Welcome to the Show and How Should YOU Respond to a Decrease in Leads? (12 Minutes)
What was done before to attract customer traffic? Could it be an issue of website optimization? Websites need to be treated like a living, breathing part of your business, needing regular maintenance and updates to keep up with the ever-changing digital marketing landscape. Finally, look into SEO techniques to help increase website traffic.
(0:11:41) - Importance of a Cohesive Content Strategy (5 Minutes)
Are you looking to take your recruitment marketing strategy to the next level? We discuss how to create and maintain a comprehensive content strategy that will keep your target audience engaged and ensure that every piece of content you create has a purpose. We explore the importance of having a theme or goal that all pieces of content, such as blog posts and podcasts, will revolve around. This will help make everyone's job easier and ensure that all content is in alignment with a North Star. To round out the conversation, we explain the need for a team to manage your social media accounts.
(0:17:09) - Teamwork in Social Media Strategy Running (12 Minutes)
We explore the importance of having a team to help you execute your social media strategy. We also discuss the need to understand and play to the strengths of each team member, and how to decide which platforms are most important to focus on for your industry and audience.
(0:29:18) - Understanding Target Audience and Online Reviews (4 Minutes)
Identify your target audience and create content that speaks to their needs. Understand the motivations and pain points of potential candidates, and use this knowledge to create content that captures their attention. Consider the value of online reviews and how they can affect your brand.
(0:32:59) - Online Reviews' Impact on Your Brand (14 Minutes)
We talk about the importance of actively seeking positive reviews to control your brand's narrative and protect against potential negative reviews. Statistics from a survey by Search Engine Journal show most customers read reviews when shopping online and 96% look for negative reviews. This impacts job seekers and the importance of having more than 100 reviews, as well as a rating higher than 3.3 stars. Creating a proactive strategy for generating positive reviews is necessary.
(0:46:57) - Exploring Business Goals and Strategies (8 Minutes)
Identify the best strategies and tactics to reach your business goals. Understand your business goals and objectives to create a successful roadmap. Assess current efforts to understand what works and what doesn't. Identify new areas of opportunity to drive your business forward. Find a consultant that you can trust to provide the best advice for your company.
Hosts Brad Bialy (LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 121 SEGMENTS:
- Brad's screen time is down 36% since last show
- Mid-year resolutions for your recruitment marketing
- Stop the FOMO and start running your own race
- Brad's convinced LinkedIn is trying to silence him
HOSTED BY:
Brad Bialy (LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 120 SEGMENTS:
- Brad is taking a break from social media...gather around for his therapy session
- Our biggest takeaways from the 2023 Hireology State of Hiring Report
- We're taking over Lunch with Haley on July 13
- SAVE YOUR SEAT: >> REGISTER HERE
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 119 SEGMENTS:
- What's changing in the staffing industry?
- A call block a day, keeps poverty away
- You can't just be an order taker!
- Are your organizational processes uniform from team member to team member?
- STOP being distracted by the newest tool!
- What is Kortney's biggest takeaway from "The Full Desk Experience"
HOSTED BY:
Brad Bialy (LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Kortney Harmon
(LinkedIn)
Kortney Harmon is a staffing and recruiting industry principal at Crelate with over 12 years of experience in the talent industry. As a results-driven talent industry professional, Kortney has trained thousands of front-line recruiters and worked closely with hundreds of business owners and executives to develop and execute effective sales and recruitment strategies. She is also the host of the Full Desk Experience podcast where she shares her unique perspective on the industry and provides valuable guidance to listeners seeking to overcome growth blockers and achieve success.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 118 SEGMENTS:
- What's working in Google Ads
- Why do we love Bing?
- Should we be happy or worried about Google Analytics 4?
- Do Google Maps ads still work?
- Are you fishing in the wrong pond for candidates?
- Can we run ads on Roku and other streaming services?
HOSTED BY:
Brad Bialy (LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
SPECIAL GUESTS
Stephanie Ryndak (LinkedIn)
Erin Helms (LinkedIn)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 117 SEGMENTS:
- Lessons from the California Staffing Professionals Annual Conference in San Diego
- Programmatic job advertising can't become your new post-and-pray tactic
- Recruitment marketing, traditional marketing, programmatic, job board spend, AI, smile and dial....When do you have time for it all?
HOSTED BY:
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 116 SEGMENTS:
- Recapping the NISA Annual Conference in Dallas, Texas
- Is your staffing firm a commodity like a protein bar?
- Uber did it again and shocked Brad with their marketing automation
HOSTED BY:
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 114 SEGMENTS:
- Recapping the 2023 Massachusetts Staffing Association Annual Conference
- Brad saw a QR code in the wild...and it was a disappointment
- It's time to lean into Case Studies and build a marketing campaign around them
- Indeed's Pay Per Started Application is here, and this is what we know about it
HOSTED BY:
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 100 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 114 SEGMENTS:
- Can Instagram and Facebook Help You Recruit? A Question from ASA Central
- ChatGPT: We're Just Getting Started
EPISODE 114 OVERVIEW:
00:01 "Welcome to Insights with Brad Bialy and Matt Lozar!"
00:43 "How Golf Season and Weather Affect Your Spirits"
02:13 "Can Instagram and Facebook Help You Recruit? A Question from ASA Central"
04:00 "Limitations of Using Instagram for Recruiting"
11:05 "Paid Content on Facebook - A Must for Social Media Strategies"
11:52 "Targeted Social Media Strategy on Facebook - What You Need to Know"
12:41 "Evaluate Your Social Media Strategies"
13:39 "ChatGPT – We're Just Getting Started but there is SO Much Potential"
HOSTED BY:
Brad Bialy
(LinkedIn / Twitter)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.
As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert in the industry.
Matt Lozar
(LinkedIn / Twitter / Bio)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 113:
- What can the staffing industry learn from TikTok and Country Music?
- Your sell sheets are outdated..and it’s killing your chances of closing new business
- Are you pacing your job advertising budget or wasting money?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 112:
We're joined by Alicia Little, Director of Brand and Content at Appcast, Inc, to break down their 2023 Recruitment Marketing Benchmark Report.
- What is recruitment marketing?
- Do we need to spend more to reach candidates in 2023?
- Are application rates trending upwards?
- What is the average cost per application?
- What is the average cost per click on a job board?
- How long should a job title be?
- Does including salary impact applications?
- Where should we include salary? Title? Description?
- Matt's BIGGEST takeaway from the report
- When are candidates applying?
Download Appcast's 2023 Recruitment Marketing Benchmark ReportLET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Alicia Little (LinkedIn)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 111 SEGMENTS:
It's a pay per click advertising takeover! We're joined by Haley Marketing's PPC Team to tall ALL things PPC
- What's working NOW for staffing firms?
- How should you measure success?
- How do you know when something ISN'T working?
- Are Facebook ads a waste of time?
- Should people care about Bing?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Stephanie Ryndak (LinkedIn)
- Erin Helms (LinkedIn)
- Hannah Eberle (LinkedIn)
- Allison Brock (LinkedIn)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 110 SEGMENTS:
- Trusting influencers and what it means for staffing firms
- A lesson In branding from the Savannah Bananas
- Unemployment is the lowest it’s been since the moon landing…but open jobs are at an alarming high...Make it make sense
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Brad Smith (LinkedIn / Bio)
Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 109 SEGMENTS:
- Rockstar Marketing: A lesson from professional sports on "Bests" and "Firsts"
- We got the team together to align goals for 2023 and why you should do the same with your marketing…
- What does a slow check-out lane have to do with staffing?
- It's time for the staffing industry to learn how to sell (ft. Haley Marketing's Co-CEO, David Searns)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- David Searns (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 108 SEGMENTS:
- So many goals...so little time...how to make the most of your marketing resources in 2023
- LEVEL UP: Your Recruitment Marketing
- 3 "Cost of Doing Business" Marketing Ideas for 2023
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 107 SEGMENTS:
- Our favorite segments of the year
- Our biggest takeaway from 2022
- How can we prepare for everything in 2023?
- What can listeners expect in 2023?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 106 SEGMENTS:
- Stop investing in marketing that isn't working
- Do you know your target audience?
- It's the season of giving! 4 resources and libraries to share with your team and coworkers
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 105 SEGMENTS:
- Indeed Shifts to Pay Per Application over Pay Per Click
- You NEED to gather more online reviews
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Who is your target audience?
Before you get started with ANY marketing campaign or initiative you need to first identify your target audience. Who is on the other side of your social media post? Who should be reading your blog article? Who is opening your email marketing?
On this week's short, Brad Bialy discusses the importance of identifying your target audience and why it should be the starting point of any great marketing effort.
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 104 SEGMENTS:
- Rock Star Marketing: A Lesson from Bear Bottom Pants
- What do the recent tech layoffs at Twitter and Meta mean for Staffing firms?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 103 SEGMENTS:
- Hijacking Hashtags and Trends? Does it work?
- Do You Know Your Jobs to Budget Ratio?
- What is Conversion Rate Optimization?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 102 SEGMENTS:
- 3 Lessons from the NAPS Annual Conference in Alexandria, VA
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 101 SEGMENTS:
- Matt went to a conference...Matt went to a conference....Matt went to a conference....Wonder what he learned? (Sing it like Blue's Clues and thank us later)
- [Rock Star Marketing] Brad can't stop thinking about this guerilla marketing tactic
- What is your best advice on how a local staffing company can outperform larger staffing companies in their markets?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 100 SEGMENTS:
- WE MADE IT! Lessons from 100 Episodes and of 4 Years of InSights
- Recapping SMART Ideas 2
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 99 SEGMENTS:
- Great marketing takes time...but patience pays off!
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 98 SEGMENTS:
- A Sample 7-Day Social Sharing Strategy for Staffing Firms
- Announcing SMART Ideas Summit 2
- [Rock Star Marketing] A print piece from GNC stopped us in our tracks
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 97 SEGMENTS:
- Instagram is changing...Or is it?
- The perfect candidate walks through your door today...how can you have them placed on assignment by tomorrow morning?
- Applications are down!! The sky is falling!! What should I do!?!
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 96 SEGMENTS:
- Indeed Eliminated Expansions...What Can You Do About it?
- Nearly half of Gen Z prefers TikTok and Instagram over Google Search
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 95 SEGMENTS:
- When Do I Need a New Website vs. a Refresh?
- The Matt Minute
- Get in Front of Your Clients' Candidates
- [Rock Star Marketing] Understanding Target Audience (Inked Magazine vs Better Homes and Gardens)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 94 SEGMENTS:
- The key to preparing your marketing amid uncertainty
- Your Q3 Social Media Challenge....
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 93 SEGMENTS:
- Reviewing the May Jobs Report
- Does Timing Matter on Social Media?
- Should You Include Client Logos on your Website?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 92 SEGMENTS:
- Can we be better with our email "campaigns"?
- Rock Star Marketing: A lesson in database management from Golf Galaxy and Old Navy
- Simple Math to Show How You're Wasting Money on the Job Boards
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 91 SEGMENTS:
- The increased need and demand for "What's in it for me" messaging
- Rock Star Marketing: A lesson in testimonials from Birddogs
- STOP OVERPAYING FOR CLICKS AND APPLICATIONS
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 90 SEGMENTS:
- Content is a long game that takes commitment but there are ways to pour gas on the fire
- What is "Value-Driven" Content?
- The Matt Minute: Stop blaming programmatic "software" for it not working
- Rock Star Marketing: A lesson on franchise marketing from Applebees
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Mackenzie Froese (LinkedIn)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 89 SEGMENTS:
- Understanding Your Google Business Profile
- Matt Minute: Staffing agencies need to focus on their brand NOT just the job
- Rock Star Marketing: Can local influencers help your staffing agency recruit?
- When is it time to get a new website?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 88 SEGMENTS:
- 80% of Job Seekers Want to Understand Company Culture before Accepting Offer
- Matt Minute: Stop Increasing Your Job Spend
- Rock Star Marketing: A lesson in direct mail from Enfamil
- Is Brad being silenced on LinkedIn?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 87 SEGMENTS:
- Breaking Down Big Ideas: SEO in 2022: New Strategies for Recruiting
- The Matt Minute: Candidates are customers! Treat them like it!
- Rock Star Marketing: A lesson in email subject lines
- When Was the Last Time You Checked in with Past Candidates?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 86 SEGMENTS:
- It's time to set realistic expectations with our marketing
- How can we write better job descriptions....that actually convert to applications?
- 60% of light industrial businesses struggling to keep up with increased demand; Staff retention a hurdle
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 85 SEGMENTS:
- What is bot traffic and should you be concerned about it?
- How might you promote your Best of Staffing award?
- Are commercials for the Big Game a waste of ad spend?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Prudence Shank (LinkedIn)
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 84 SEGMENTS:
- Can you hack engagement on social media?
- What should we do about Facebook Jobs going away?
- You can have a better content marketing strategy
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Over the past 12 months, there has been a lot said about the changing labor market. From 16% unemployment in March 2020 down to less than 4% today, we’ve seen a recruiting challenge unlike any other.
Our guest today knows a thing or two or three about these changes. He’s been on the technology side of the talent acquisition industry for more than 20 years, and today, he is the CEO of Talroo, Thad Price.
As someone who oversees more than billion monthly searches by job seekers, Thad has a fairly unique perspective on the trends on the job market and what it takes to hire top talent.
In this show, we discuss:
-
The current labor market and four critical factors driving talent shortages.
-
Why talent acquisition needs to be viewed as a sales and marketing process.
- The impact of remote work and what small to midsize companies can do to effectively compete against larger, often higher paying organizations.
- The value of creating “battle cards” as a way to think through talent attraction.
- The impact of gig work on recruiting and the often overlooked advantages of traditional employment.
- How organizations need to change the paradigm of hiring from reactive to strategic and see people as a revenue center.
If you’d like to know more about Thad and Talroo, here’s how you can connect:
Connect with Thad on LinkedIn
Visit Talroo’s website
Secrets of Staffing Success is brought to you by Haley Marketing.
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 83 SEGMENTS:
- Is it Job Advertising VS Pay Per Click Advertising or Job Advertising AND Pay Per Click Advertising
- Let's talk display advertising...What are the most important targeting methods to attract candidates?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
- Erin Helms (LinkedIn / Bio)
Relationships. It’s all about relationships.
How many times have you heard people in the staffing industry say “we’re in a relationship business?” Today’s guest proves how true this really is!
In this episode of Secrets of Staffing Success, we chat with Sara Luchsinger, Vice President of Organizational Development with SEEK Careers.
SEEK has been serving employers and job seekers in Wisconsin and Minnesota for 51 years, and the secret of their ongoing success has been—you guessed it—relationships.
In this show, we discuss:
- How industrial staffing companies can thrive in a remote world.
- Where all the talent has gone and how recruiting today is about more than pay rates.
- How to compete and win in the new war for retention.
- How staffing companies can reimagine customer service to create real differentiation.
- The importance of becoming an employer of choice for local temporary workers.
- What the best employers are better work with their staffing partners.
- Keys to success in the next few years…and the best uses of staffing technology.
- The value of Strength Finders™.
If you’d like to know more about Sara and SEEK, here’s how you can connect:
Connect with Sara on LinkedIn
Visit SEEK Careers
Secrets of Staffing Success is brought to you by Haley Marketing.
At the time of this recording, we discussed DHS and the extension of remote I9 document examination. While the comment period for this legislation closed on 12/27/21, you can learn more at:
https://www.regulations.gov/commenton/USCIS-2021-0022-0001
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 82 SEGMENTS:
- Preparing for 2022...Do we need to do anything differently or is it a typical January reset and restart?
- Job Advertising in the new year...What's on the horizon?
- Preparing for social media in 2022...Alright, do we really need a TikTok?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
Technology.
It’s probably the hottest topic in the staffing industry. Well, maybe after recruiting and vaccine mandates.
On this show, Vicki and I chat with Tim Jackson, Principal & Senior Consultant with PPT Partners Group and a Senior Consultant with Newbury Partners, the staffing industry’s leading Bullhorn integrator.
Tim is a 20-year veteran of the staffing industry with a REALLY unique background that includes finance, staffing operations management, and more than six years of technology consulting.
While you might expect Tim to be focused on automation and apps, he brings a very different view on the value of technology in our industry, and on this show, we talk about:
The role of technology as a driver to lower S,G&A costs as a percent of revenue.
- How unsexy areas like pay/bill automation may be most ripe for automation.
- The evolution of RPA and low-code platforms.
- Why staffing companies must avoid the “shiny object syndrome.”
- How to estimate the true costs of technology projects (and why companies underestimate so badly).
- How to best evaluate technology investments – and watch out for stranded costs.
- The impact of the pandemic on digital transformation and what the most successful companies are doing differently.
- Keys to avoiding technology project failure.
- What the future of staffing technology may look like.
- And best of all, that the machines are not taking over!
Sit back and enjoy a bit of geek talk that could make a big impact on your future success.
Want to know more about staffing technology? Connect with Tim on LinkedIn
Secrets of Staffing Success is brought to you by Haley Marketing
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.
EPISODE 81 SEGMENTS:
- Taking a moment to reflect on 2021
- What we're excited about in 2022
- What should you expect from InSights in 2022?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter / Bio)
- Matt Lozar (LinkedIn / Twitter / Bio)
For more than 40 years, TOPS Staffing has survived and thrived through the ups and downs of the economy (and the staffing industry). The key to their success? Being really good at the grass roots! And this family business isn’t just crawling out of the pandemic, it’s sprinting out – achieving record success in multiple divisions of the company.
Today’s guest, Susie Dietrich, is the president of TOPS Staffing. She’s a natural leader who knows how to get things done, and on this episode, Susie talks about the keys to their long-term success—and specifically what they did to make 2021 their best year ever.
Here are a few of the topics we discuss:
Keys to successfully launching a new staffing company and entering into new skill disciplines.
- The critical importance of keeping people busy and why being proactive during down times is essential to rebounding faster.
- The value of structured training for staffing sales professionals and recruiters. And a shout out to our friends at Butler Street!
- Lessons from 9-11 and the Great Recession…and how the drivers of success back then are the keys to driving growth in the current period of COVID recovery.
- The new role of sales and recruiting in today’s labor market.
- And one of the greatest sales lessons we’ve ever heard “now is not always!”
If you’d like to know more about Susie and TOPS Staffing, you can visit the company online at: https://bestinrecruiting.com/
But don’t try to connect with Susie on LinkedIn…she is proudly not on social media!
Secrets of Staffing Success is brought to you by Haley Marketing
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 80 SEGMENTS:
- 2021 Observations to help us prepare for a better user experience in 2022
- 3 Design Trends to Look Out for in 2022
- Remote Working Lessons from a 3-year digital nomad
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Becca Searns (LinkedIn / Instagram)
Not every staffing executive comes with an Ivy League pedigree. In fact, many of the most successful staffing entrepreneurs had humble beginnings—and created great success through grit, determination, and a lot of street smarts.
Today’s guest, Leslie McIntyre Tavella, is one of these people. As you’ll hear in her story, she grew up in a blue-collar family, leaving high school at age 16 to take on the world.
And boy, has she succeeded.
Leslie has had a 31-year career in the staffing industry. In that time, she founded and grew an award-winning agency serving central Connecticut, CT, wrote a book on the lessons of growing an entrepreneurial company, and founded an HR consulting business training small to midsize employers to become “HR progressive.”
In this episode, Leslie talks with us about her experiences in the staffing industry, the keys to breaking through the ceilings that often constrain small staffing companies, and her remarkable journey to becoming a community and industry leader.
Here are a few of the topics we discuss:
- What staffing company owners need to do to build a rock-solid foundation for growth.
- The importance of having a clear “MVP.”
- The one-question Leslie trained her team to ask – as question she credits for increasing company revenue 10 to 15 percent each year!
- What it means to be “HR Progressive” and why companies need to start thinking this way.
- Reasons to create a “bragable” brand, and why this has become so important for staffing companies and their clients.
- Rethinking job postings with the HYMN process.
- Why today is really not a “new normal” and we’re never going back to what was.
If you’d like to know more about Leslie, here’s how you can connect:
Leslie McIntyre on LinkedIn
Culpeo HR website
And don’t miss Leslie’s book, Framing Success.
Here’s the Amazon link
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 79 SEGMENTS:
- Is Unicorn Content Responsible for Most of Your Website Traffic?
- A PPC Discovery That Can Help Every Staffing Firm
- Cold Outreach in Email and InMail HAS to be Better
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
One of the best things about working in the staffing industry is that you get to help so many people in so many different ways. You really make an impact in people’s lives, and as our guests John-Reed McDonald and Amy Linn from PrideStaff describe it, we are truly in a noble business.
Of course, our business, and our entire industry, has gone through a very challenging period the past two years, and in this episode of Secrets of Staffing Success, we discuss some of those challenges and a few of PrideStaff’s secrets of recruiting success.
Here are some of the highlights of this episode:
- Strategies to make referrals your #1 source of talent – by building communities with your candidates.
- The critical reason why a talent shortage means you have to do more selling!
- The importance of empathy and making field associates feel supported…and how providing that support directly leads to increased employee retention and higher redeployment rates.
- The role of technology in staffing to make our industry more human not just more productive.
- An awesome reminder from Staffing World 2021 that we are in a noble business, and we need to bring that pride to our teams, local communities, and the industry as a whole.
If you’d like to know more about connect with Amy Linn and John-Reed McDonald and learn more about PrideStaff, here’s how you can connect:
Connect with Amy Linn on LinkedIn
Connect with John-Reed McDonald on LinkedIn
Visit PrideStaff’s website
Secrets of Staffing Success is brought to you by Haley Marketing.
A BIT OF A DISCLAIMER:
This podcast was recorded live at Staffing World 2021. It was also our first ever live podcast. While we’re proud to have tried something new, there were definitely some rookie mistakes, and you’ll hear this in the quality of the audio. So please excuse the background noise and a little inconsistency in the mic input, and enjoy the terrific wisdom shared by Amy and John-Reed!
What happens when you put four marketers in a room (or in this case curtain walled booth at Staffing World) and let them go?
You get a fun, inspired, and yeah, a little marketing biased discussion about the ins and outs of marketing (and recruiting) in the staffing industry.
Our guests for this show, Amy Giessinger, Vice President of Marketing at Doherty | The Employment Experts and Dahl Consulting, and Scott Morefield, Marketing Director for Luttrell Staffing Group are two really smart marketers with different, yet complimentary views on the role and value of marketing in the staffing industry.
Here are some of the highlights of this episode:
- The evolution of marketing in the staffing industry and essential role it now plans in providing a voice to leadership teams in staffing organizations.
- How to start, build, and structure an internal marketing team (and when to get outside help!)
- Strategies to get marketing to work most effectively with salespeople and recruiters.
- The importance of ensuring that your marketing message echoes your company’s core values and mission.
- The impact of COVID on marketing (and recruiting) strategies.
If you’d like to know more about connect with Amy Giessinger and Scott Morefield and learn more about their companies, here’s how you can connect:
Connect with Amy
Amy Giessinger on LinkedIn
Doherty website
Dahl Consulting website
Connect with Scott
Scott Morefield on LinkedIn
Luttrell Staffing Group website
Secrets of Staffing Success is brought to you by Haley Marketing.
If you’re a staffing industry marketer—or looking to create a marketing strategy for your staffing firm, download a copy of our Strategic Vision Workbook. You can get the workbook at:
https://www.haleymarketing.com/haley-resources/ebooks/
A BIT OF A DISCLAIMER:
This podcast was recorded live at Staffing World 2021. It was also our third ever live podcast. And as with our other live recordings, there were a few audio issues. So, please excuse the background noise and a little inconsistency in the mic input, and enjoy the terrific wisdom shared by Amy and Scott!
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 78 SEGMENTS:
- How Can You Be Unique and Intentional with Your Thanksgiving Content
- The Importance of A/B Testing in Your Content
- Forget Programmatic, Here's How to Get More ROI from Your Recruitment Budget
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Very few companies successfully transition from one generation to the next. And far fewer make it to the third generation. But at Staffing the Universe, family is at the heart of the business—and one of the biggest reasons this company has been so incredibly successful for the past 40 years.
In this episode of Secrets of Staffing Success, we have Bradley Block LIVE from Staffing World* as we learn all about:
- The core values that provide the foundation for the family and the business.
- The secrets to Thanksgiving dinner (AKA – how to balance work and family…and Monti’s quiet way of letting everyone know when there’s been “enough” business talk).
- The unique way the company has been structured to diversify and support growth.
- Keys to Staffing the Universe’s ability to grow (hint: it’s not just about revenue and KPIs; this is truly a values based business!).
- How the family build a strong leadership team and successfully integrated professional management into their operations.
- The importance of actively pursuing diversity of thought.
- COVID silver linings.
- And why Brad loves coming to Staffing World.
If you’d like to know more about Brad and Staffing the universe, here’s how you can connect:
Connect with Bradley on LinkedIn
Visit Staffing the Universe
Secrets of Staffing Success is brought to you by Haley Marketing.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 77 SEGMENTS:
- We're tired of people complaining about Facebook
- Rock Star Marketing the next Lunch with Haley presentation from Haley Marketing
- "I have $1,000,000 in open job orders...HELP!"
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 76 SEGMENTS:
- Recapping Staffing World 2021
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Brad Smith (LinkedIn / Twitter)
How much are you looking to grow your business? 10% 20% Maybe even 50%
Today’s guest, Aaron Grossman is looking to scale his staffing business to $1 billion dollars over the next seven years! He’s executing a bold vision to create a national staffing company, but one with a very different growth strategy.
Rather than opening lots of branch offices or trying to become the next UBER of staffing, his model is focused on buying…and growing…small staffing companies. He’s providing the resources and infrastructure that staffing companies need to drive substantial growth and effectively compete in the coming years.
In today’s episode, Aaron talks to us about his vision, the critical importance of culture (and his very unique take on bringing culture to life), the value of big thinking, and what his company, TalentLaunch, is doing to build a platform to drive growth for the operating companies he’s acquiring.
Here are a few of the topics we discuss:
- A powerful and unrelenting focus on culture
- Big thinking
- Developing a platform to drive growth for operating companies
- Building a system for creating business intelligence…and a data driven organization
- Technology to supercharge processes
- Elevating marketing to a strategic role
- Having the courage to reinvent the business (people and process) as the business grows and not be tied to legacy thinking
If you’d like to know more about TalentLaunch and their culture and vision, check out their website at https://www.mytalentlaunch.com.
And if you’re interested in connecting with Aaron, or possibly becoming part of the TalentLaunch organization, connect with Aaron on LinkedIn.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 75 SEGMENTS:
- Are we really still saying "Now Hiring"
- Matt and Brad share a case study on the long-term impact of blog writing
- Your employer brand is impacting your applications and we tell you why
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
25 years ago, Haley Marketing was launched.
Over the past quarter century, the company has grown from a two-person start-up to an industry leader with 60 employees providing marketing and technology services to more than 1,400 staffing and recruiting firms around the world.
However, the journey was anything but a straight path!
In this episode of Secrets of Staffing Success, our Co-CEOs, Victoria Kenward and David Searns, share the story of Haley Marketing’s founding, a few lessons of survival, and the critical factors that lead to the company’s success over the years.
Highlights of this episode include:
- The importance of having clear, shared company values…and integrating those values into hiring, management, and day-to-day decision making.
- Understanding the difference between putting the right people on the bus and defining the right seats on the bus. David explains how getting that wrong led to the darkest day in the company’s history.
-
The value of caring for your people, focusing on strengths, and helping team members to realize their dreams—even when those dreams are not with your company.
-
How having the courage to scrap legacy thinking, reinvent business models, and take the first step into uncharted waters was essential for survival.
- Realizing that ignorance can be a blessing and having a willingness (and optimism!) to take on new challenges can lead to unexpected opportunities.
- The value of saying “Sure, we can do that.”
- Plus, Vicki and David share their views about the near team future of your “marketing stack” and the potential opportunities from cutting edge technologies likely to be impacting the staffing industry in the next three to five years.
Connect with David Searns and Victoria Kenward on LinkedIn and learn more about Haley Marketing.
To listen to the SMART IDEAS Summit recordings, visit https://www.haleymarketing.com/25bash
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 74 SEGMENTS:
It's a grab bag episode! Matt and Brad answer the questions they've been getting from across the industry over the last month.
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Imagine you get a call from a big client. You haven’t spoken with them in years. Now, they need you to replace all their workers in one of their facilities…and you have just days to get it done.
Sound a bit terrifying?
Not for Rob Huffmaster and his team at Huffmaster Companies; it’s all in a day’s work.
On today’s Secrets of Staffing Success, Rob tells us all about his family business and how they have become a world leader in crisis staffing. Rob also shares powerful insights from his Executive MBA program at Northwestern University and his views about the keys to creating lasting differentiation in the staffing industry. He even shares a few lessons learned as a professional race car driver.
Highlights of this episode include:
- Huffmaster’s unique recruiting model (and culture) for high speed, high volume light industrial and healthcare staffing.
- How solid core values (and a strong Mom!) have enabled Huffmaster to successfully transition through 52 years and three generations of family owners.
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The importance of operational effectiveness and finding your unique spot on the “Productivity Frontier.”
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Rob’s somewhat contrarian views on the role of technology and automation in the staffing industry and how it may increase commoditization and reduce the profitability of staffing companies in the long-term.
- The importance of G-STIC (Goals, Strategy, Tactics, Implementation, Control) and why it is so important to keep marketing (and strategic initiatives) organized by starting with a clear goal and developing the optimal strategies before designing tactics.
Connect with Rob on LinkedIn and learn more about Huffmaster Companies.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 73 SEGMENTS:
- Five Lessons from the Colorado Staffing Association's Annual Conference
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
How do you go from the hospitality industry…to staffing…to creating VMS software…to changing how an industry operates all within 5 years?
For Jan Jedlinski, it was a perfectly natural progression. Jan is the Founder and CEO of Candidately, Gustav, and the World Staffing Organization. He’s a technology entrepreneur with a bold vision to improve how staffing companies engage with clients and candidates.
On this episode of Secrets of Staffing Success, Jan shares the story of how he went from hospitality school to technology leader. We talk in detail about:
-
The importance of technology as a tool to enhance(not replace) the capabilities of staffing sales professionals and recruiters.
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The future of staffing and the importance of integrating technology, process, and brand to create competitive differentiation.
- Jan’s amazing success (and lessons learned) from creating the World Staffing Summit, an event that went from an idea to a conference that attracted more than 12,000 staffing professionals in less than six months.
- How Jan built and manages a global team, with staff in seven countries across four continents to drive Gustav and Candidately.
Connect with Jan on LinkedIn and learn more about Candidately.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 72 SEGMENTS:
- How to use your website to build your email list
- Rock Star Marketing: Start treating your content like The Beatles
- An overview of how you can evaluate the effectiveness of your job slots
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
For the past 14 years, Amy Bingham has been providing advice to staffing firms to help them improve sales, enhance recruiting, and develop talent.
As the founder and President of Bingham Consulting, she provides sales and operations consulting, leadership development and coaching, and her exclusive Millennial Mentor program to help organizations develop tomorrow’s leaders.
In this episode of Secrets of Staffing Success, Amy shares her advice on:
- The 9 vital staffing industry disciplines that leaders need.
- How working with Gen Z can help companies embrace DE&I.
- Remote and hybrid work and how staffing companies are adapting.
-
Strategies for reducing no-call, no-show.
-
Advice on attracting…and retaining internal team members.
- Strategies small to midsize staffing companies should adopt to effectively compete in the years ahead.
Connect with Amy on LinkedIn and learn more about Bingham Consulting.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 71 SEGMENTS:
- It's Okay to Ask for Testimonials
- Rock Star Marketing: A Lesson from Crunch Fitness
- Announcing the SMART Ideas Summit
What is the SMART Ideas Summit?
For 25 years, Haley Marketing has brought sales, marketing, and recruiting ideas to the staffing industry.
To celebrate our 25th birthday, we’re bringing together 14 talented consultants to the staffing industry to each share their top 20 minutes of content. These “TED-talk” style presentations will provide the insight and inspiration you need to achieve your goals in 2021 and beyond.
There is no cost to attend this event. But spaces are limited.
Reserve Your Seat
Almost every company has a mission, a vision, a list of core values but all too often, they're just words. Words on a website, words in a strategic plan.
But then, there are those companies that really live their values and on this episode of Secrets of Staffing Success, Vicki and I chat with Jen and Greg Lambert, the Chief Strategy Officer and Chief Executive Officer with TERRA Staffing Group.
As you'll hear, TERRA Staffing has achieved incredible success by truly living their values and having a willingness to do what most other staffing companies will not do.
In this episode of Secrets of Staffing Success, Jen and Greg tell us about:
- Their strategies for growing from a small, family business in Seattle to a major regional staffing company with 15 offices in four states.
- How their desire to “work with really talented people” provided the foundation for creating a powerhouse culture and a systemic process for leadership.
-
How TERRA Staffing Group has achieved incredible growth…without a sales force.
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The critical importance of living the company’s values.
- And of course, Jen’s favorite placement of all time!
To learn more about TERRA Staffing Group, visit them online at www.terrastaffinggroup.com. You can also connect with Jen and Greg on LinkedIn.
Secrets of Staffing Success is brought to you by Haley Marketing.
Almost every company has a mission, vision and core values. But all too often they are just words on a website.
Then there are those companies that really live their values.
On this episode of Secrets of Staffing Success, Vicki and I chat with Jen and Greg Lambert, the Chief Strategy Officer and Chief Executive Officer with Terra Staffing Group.
As you’ll hear, Terra Staffing has achieved incredible success, by truly living their values…and having a willingness to do what most other staffing companies will not do.
Secrets of Staffing Success is brought to you by Haley Marketing.
In August of 2021, Haley Marketing will celebrate our 25th birthday…a quarter century of serving the staffing industry.
To celebrate, we’re doing what we do best…giving away lots of ideas. As a thank you for listening to our podcast, we’d like to invite you to a very special upcoming event.
On August 19, we’re having a day-long SMART IDEAS summit. We’re bringing together many of the industry’s top thought leaders to share their insights and advice.
There will be 14 sessions filled with amazing ideas idea to help you achieve new levels of success in the months and years to come.
You can learn more about the event at www.haleymarketing.com/summit
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 70 SEGMENTS:
- Lessons from the Ohio Staffing & Search Association's Annual Conference
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Few people have their finger on the pulse of technology in the staffing industry more than Maurice Fuller. Maurice is the founder of StaffingTec and StackVantage, and he consults with staffing companies to help them build the optimal tech stacks for their organizations.
Prior to becoming one of the the industry’s leading technology advisors, he was part of the leadership team at an IT staffing business that he helped grow from $35 to $150 million.
In this episode of Secrets of Staffing Success, we geek out with Maurice about:
Digital transformation of staffing firms and the staffing industry
Acceleration of change throughout the industry
The “innovation stack” and continuous improvement
In addition to all the tech talk, we also discuss the human side of staffing and technology. Maurice shares a warning about the consequences of falling behind, the gains that can be achieved by the right integration of people and technology, and the importance of both great tech and great leadership. And if that wasn’t enough, Maurice shares a few predictions about the future of staffing – and what will the industry be like in 2030.
Connect with Maurice on LinkedIn and learn more about StaffingTec 365, the staffing industry’s only always-on global digital platform where the staffing technology community gathers to connect, learn and grow.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 69 SEGMENTS:
- Creating urgency with your messaging and job listings
- A lesson from Instacart
- Brad interviews Matt with questions from Tribe of Mentors by Tim Ferriss
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 68 SEGMENTS:
- A social media lesson for staffing firms from... 8th-grade graduation?
- Why should you start adding testimonials to your content and blog posts?
- Is your mobile application driving away qualified candidates?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
2020, the year of COVID, pushed our industry to adapt and adopt new ways of doing business. Many in the industry have said that the past 12 months have accelerated the path toward digital transformation by as much as a decade.
Right now, as of May 2021, the staffing industry is going through unprecedented recruiting challenges. Jobs are plentiful, but people willing to work are scarce.
So what can you do?
For this episode of Secrets of Staffing Success, we turned to two of our leadership team members, Susan Wurst, our Director of Account Management, and Jeff Staats, our new CMO.
Susan and Jeff bring deep technology and automation experience as well as a wealth of information on best practices for client and talent management. In this show, they share:
- Advice on what the industry must do right now to address our recruiting challenges.
- Guidance on implementing automation initiatives…and where to get started.
- Tips on building your employment brand to improve candidate attraction and retention.
- Their advice on what they see working for staffing companies throughout the industry.
- And even some surprising recommendations for out-of-the box recruiting tactics.
Secrets of Staffing Success is brought to you by Haley Marketing.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 67 SEGMENTS:
- Everything you need to know about staffing SEO
- What is search engine optimization?
- Can I optimize my job listings?
- How often should I optimize the pages of my website?
- My competitor is outranking me for [KEYWORD]. Is there anything I can do about it?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Prudence Shank (LinkedIn)
Over the past 38 years, John Thomas has built an incredibly successful career in the staffing industry. He’s seen the evolution of our business from old school cold-calling and recruiters with “little black books” to today’s sophisticated sales and recruiting methods, process automation, and the rapid rise in staffing technology.
For this episode of Secrets of Staffing Success, we asked John to share what he feels are the three most important topics to success in staffing sales and recruiting, and in this episode, he will tell you about:
-
The Power of Communication
-
How to Be All that You Say You Are
- The vital importance of Staying Focused
The advice John shares isn’t about the next generation of technology or new on demand business models, it’s about doing the most essential things right. It’s about improving communication (on more levels than ever before), building stronger, personal relationships with clients and talent, and avoiding “the tornado” that hits us ever day to get the most important things done.
You can connect with John on LinkedIn and visit his company website at:
Specialized Recruiting Group, An Express Professionals Company
Secrets of Staffing Success is brought to you by Haley Marketing.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 66 SEGMENTS:
- Email Marketing - What Works in Candidate Recruitment?
- Should you start sharing the names of the clients you're working with?
- And we check in with Matt - Are people applying to jobs yet?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Mackenzie Froese (LinkedIn)
Referenced in this Episode:
Permanent jobs rise as employers sweeten pay, benefits for gig workers amid labor shortages
People call him the Gary V of the staffing industry. And you’re not likely to meet someone with more energy, enthusiasm and optimism than Richard Rosner, CEO at HireMe Staffing and founder of Staffing Shark Media.
Richard is a wizard of both social media and grass roots marketing, and he shares the secrets to how he is achieving a 97% fill rate with ZERO spend on job advertising. During our conversation, Richard provides great advice on:
- Using video in recruiting
- Creating a rural market sourcing strategy
- His secrets to branding and “being everywhere”
- How he keeps his social media authentic and human
In addition, Richard told us a little about the Revive WORKFORCE center that he is just opening. He calls it the “Disney World of careers,” and he has created it as a way to help people develop skills, find better job opportunities, and improve their lives.
If you want to learn more about the Staffing Shark, you’ll find him on all the socials as @staffingshark.
Secrets of Staffing Success is brought to you by Haley Marketing.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 65 SEGMENTS:
- Social recruiting strategies for passive job seekers
- Employment Branding: What is an EVP and why do you need one?
- Reengaging Passive Candidates: How can YOU convert passive candidates to fill job openings?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- David Searns (LinkedIn / Twitter)
Referenced in this Episode:
RecruitmentMarketers.com Everything it takes to get the right people to apply to your jobs!
Lunch with Haley Positioning 101: Make Your Staffing Company Stand Out In this Lunch with Haley, Co-CEO, David Searns, will walk you through the process he uses to help our clients define their positioning using the four critical aspects of a marketing message: key differentiators, positioning, value proposition and core story.
Episode Presented by Haley Marketing
Just about every company executive talks about the importance of putting people first.
But how many do it?
At Workforce Unlimited and Arevo Professionals, CEO Mike Brannock walks the walk. The secret of his success is running a “culture first” organization (actually, two of them). And caring about people isn’t just his internal employees; it extends to policies and practices he employs with his temporary associates.
In this episode of Secrets of Staffing Success, Mike shares:
- Lessons he learned from his mother before he took over the company.
- Why traditional employee engagement methods will no longer work.
- An even a tip or two about world-class BBQ ribs!
Mike is also looking for acquisitions, so if you’re an owner of an industrial or technical staffing company, ideally located in the Southeast, and you’re looking to sell, Mike wants to talk with you.
You can connect with Mike on LinkedIn and visit his company websites:
www.wfunlimited.com
www.arevogroup.com
Secrets of Staffing Success is brought to you by Haley Marketing.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 64 SEGMENTS:
- Your best content may already be written
- Clubhouse is raising more funding and no one seems to care
- Are people applying to open jobs yet? What can you do in May to drive more applications?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Referenced in this Episode:
RecruitmentMarketers.com Everything it takes to get the right people to apply to your jobs!
MamuMediaLLC.com Creating content to keep you connected.
Episode Presented by Haley Marketing
Do you belong to a mastermind group?
Way back in 1925, author Napoleon Hill coined the term mastermind group. And in his book Think and Grow Rich, he talks about the importance of mastermind groups - putting two or more people together in harmony to solve problems.
In the business world, there are many mastermind groups, Vistage, YPO, and at Haley Marketing, Vicki and I are both members of EO, Entrepreneurs Organization.
In the staffing industry, there is only one organization that offers mastermind groups for CEOs, CFOs and directors of marketing.
And that organization is Visus group, and in this episode of Secrets of Staffing Success, we talk with Tom and Catherine Kosnik the founders of Visus group.
We cover a wide variety of topics, ranging from:
- the massive push toward digital transformation in the staffing industry
- the obstacles that keep staffing companies from getting to the next level
- Why the CMO role has become more important than the VP of sales
- The likely impact of remote work on internal staffing operations
- And the secrets to working together with your spouse for more than two decades
To learn more about Visus Group and the Presidents’ Roundtable, please visit www.visusgroup.com.
Secrets of Staffing Success is brought to you by Haley Marketing
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 63 SEGMENTS:
- 9 Ways to Drive Candidate Reengagement and Redeployment
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Brad Smith (LinkedIn / Twitter)
Referenced in this Episode:
- [Article] 9 Ways to Drive Candidate Reengagement and Redeployment
Episode Presented by Haley Marketing
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 62 SEGMENTS:
- Why is it so hard to find good candidates and what can you do about it?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Episode Presented by Haley Marketing
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 61 SEGMENTS:
- Fernando Tatis Jr. got PAID...and what it means for the staffing industry
- Are your phone systems killing your marketing and candidate experience?
- A refresh on setting goals and KPIs for YOUR 2021 marketing
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Matt Swistak (LinkedIn)
Episode Presented by Haley Marketing
Do staffing companies need an operating system?
Your computer has an operating system. So does your phone.
But what about your business?
In this episode of Secrets of Staffing Success, we talk with Derek Pittak (LinkedIn), founder at Blue Vision Group and an EOS Implementor focusing on the staffing industry. Derek isn’t just another management consultant, he’s also an Airforce veteran and former COO of Talent Launch, a nationwide network of independently-owned staffing firms.
As Derek explains, Entrepreneurial Operating System (EOS) is “a way to manage human energy.” It’s a framework for creating accountability in and organization, ensuring alignment, and better understanding the health of an organization.
At Haley Marketing, we use EOS to run our business, and with Derek, we discussed:
- The challenge of finding the right data – those leading indicators
- The importance of defining and documenting core processes
- How to create traction – from long-term goals to quarterly “ROCKS”
To learn more about Derek, check out https://blueprintvisiongroup.com/.
To learn more about EOS, Derek recommended these books:
- Traction
- Get a Grip
Secrets of Staffing Success is brought to you by Haley Marketing.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 60 SEGMENTS:
- 3 ways to re-engage your client database this week
- 4 ways to share your jobs on social media
- Cost per application is up more than 25 percent in 2021. What can you do to combat this?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Aaron Eastlack (LinkedIn)
Episode Presented by Haley Marketing
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 59 SEGMENTS:
- Short or long articles..what’s best for your staffing firm?
- Going viral shouldn’t be the goal of social media anymore and we have the data to prove it
- Matt tell us exactly what he did to decrease one client’s cost per application by 60%
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
You’re in the middle of a pandemic. Business is down…dramatically.
Your clients aren’t hiring. So what do you do?
If you’re Katty Douraghy, you launch a FREE job board to help your talent find work!
Sound crazy? Not at all.
In this episode of Secrets of Staffing Success, our new hosts (and Co-CEOs), Victoria Kenward (LinkedIn) and David Searns (LinkedIn), take the mic for a thought-provoking chat with our guest. Katty shares some incredible wisdom from her 20+ years in the staffing industry, including:
- A powerful lesson about staying true to your core values.
- The importance of building a community with your talent.
- Why making a conscious decision to stay small can be a great competitive strategy.
- And how trusting your team can be the key to driving growth.
To learn more about Artisan Creative and their Inspiring Hiring job board, check out these links:
- artisancreative.com
- inspiringhiring.com
- linkedin.com/company/artisan-creative/
Please also take a look at Katty’s new book, The Butterfly Years, her personal story of overcoming grief and discovering hope.
Finally, during the show, we talked about find your “why?” – the true rationale behind what motivates (and demotivates) us all. Katty’s husband, Jamie Douraghy, is an executive coach and certified Strengths Finder consultant. You can learn more about finding your why at:
http://www.lifeworkintegration.com/
Secrets of Staffing Success is brought to you by Haley Marketing
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 58 SEGMENTS:
- Cold Outreach on LinkedIn Has to Stop
- We Break Down Reddit for the Staffing Industry
- Why are Calls to Action Important for Candidate Recruitment?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
InSights is Presented by Haley Marketing.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 57 SEGMENTS:
- Pay Per Click Advertising
- What is it?
- Why should you care?
- How can you get started in 2021?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Stephanie Ryndak (LinkedIn)
InSights is Presented by Haley Marketing.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 56 SEGMENTS:
- What takes a brand’s social media from good to GREAT?
- Database Management: How can YOU better interact with your candidate pool?
- 3 ways companies are wasting their recruitment budgets
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- [InSights] What Makes a Great Job Title?
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
InSights is Presented by Haley Marketing.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 55 SEGMENTS:
- How Can You Acquire New Clients in 2020?
- The Key to Writing Captivating Job Descriptions
- How should you manage your brand accounts on social media during the COVID-19 pandemic?
- Why is now the perfect time to be proactive in managing your online reputation?
- It's okay to be more human on social media
- Where does Matt see job advertising heading in 2021?
- Where does Brad see social media heading in 2021?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Webinars on Demand] Lunch with Haley
- RecruitmentMarketers.com
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
The New Year is just around the corner (finally!), and brighter days are ahead.
Are you ready?
If you’re looking for creative ideas to drive sales, recruit talent, and get more job orders filled, you're in luck!
In this episode of Lunch with Haley, the audio edition, we’ll share best practices and creative strategies your team can use to create a clear vision for marketing success in the New Year.
To watch past Lunch with Haley presentations and to register for upcoming events visit: https://lunchwithhaley.com/
Panel: David Searns (LinkedIn / Twitter) Brad Smith (LinkedIn / Twitter) Matt Lozar (LinkedIn / Twitter) Brad Bialy (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 54 SEGMENTS:
- What did we learn from 2020?
- What should you care about in 2021?
- What are Matt and Brad focusing on to end 2020 strong?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Webinars on Demand] Lunch with Haley
- RecruitmentMarketers.com
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 53 SEGMENTS:
- Creating Your 2021 Content Plan. What's left to talk about?
- If one more platform creates stories Brad might lose it
- How can you show your team you're thankful for them this holiday season?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Webinars on Demand] Lunch with Haley
- RecruitmentMarketers.com
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 52 SEGMENTS:
- A lesson on unique content from The Masters
- Do advertisements on Facebook still work?
- Job descriptions impact your employer brand more than you think
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Webinars on Demand] Lunch with Haley
- RecruitmentMarketers.com
- What are SMART goals and why are they important?
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Hannah Eberle (LinkedIn)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 51 SEGMENTS:
- Is Linkedin's algorithm making it impossible to share content?
- A thought on Position 0 on google...
- Stuck in an annual job board contract? Matt explains why you should switch to a flexible, monthly budget
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Webinars on Demand] Lunch with Haley
- RecruitmentMarketers.com
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 50 SEGMENTS:
- Breaking Down Conversion Rates: Is your website helping or hurting your lead funnel?
- Your employer brand doesn't have to be everything to everyone
- And Matt explains 2 ways programmatic job advertising works for the staffing industry
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Webinars on Demand] Lunch with Haley
- RecruitmentMarketers.com
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 49 SEGMENTS:
- Winning the first impression. What does a candidate or prospect think when they see your website?
- Why we need to think fast but act slow on social media
- Brad challenges Matt to build us the best recruitment marketing strategy for $2,500/month
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Webinars on Demand] Lunch with Haley
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
The interview episodes of Secrets of Staffing Success returns! Our own Ryan Maher joins us to give some insight into the conversations he's been having with staffing owners over the past six months:
- What is the overall mindset of most staffing firms in regards to Covid?
- Where are most companies focusing their marketing efforts?
- Are more firms looking for clients or candidates?
- What are some unique marketing tactics or solutions you’ve seen during the past 6 months?
- What should staffing firms be doing now to focus on the remainder of 2020 and 2021
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 48 SEGMENTS:
- Are you making content worth your audience's time?
- What should YOU do when you receive a negative comment on a social media post?
- And we talk about communicating in 2020...Are you using the tactics your applicants want to use?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Webinars on Demand] Lunch with Haley
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 47 SEGMENTS:
- We help you prepare your marketing for Q4
- The new iOS update is set to limit (and block) Facebook ads
- Three ways to improve conversion rates on your job board
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Webinars on Demand] Lunch with Haley
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 46 SEGMENTS:
- Acting with purpose: Are your web pages helping our hurting your conversion numbers?
- Instagram launched a TikTok competitor...Do we need to develop a strategy? Or double down on what works best?
- Have job application conversion rates dropped since COVID?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Webinars on Demand] Lunch with Haley
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 45 SEGMENTS:
- Distributing your content: How can you get your blog in front of more prospects?
- How can you get more value out of LinkedIn and Facebook Groups?
- Does the age of your job posting affect performance on job boards?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Article] 2020 Q2 Trends on Facebook, Google and Job Boards in the Staffing Industry
- [Article] Does the Age of Your Job Posting Affect Performance on Job Boards?
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Elaine Materise (LinkedIn)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 44 SEGMENTS:
- What to Post on Your website with the Unemployment bonus nearing an end
- Using surveys and email to gather client and candidate testimonials
- Second-Quarter Trends on Facebook, Google and Job Boards in the Staffing Industry
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Article] 2020 Q2 Trends on Facebook, Google and Job Boards in the Staffing Industry
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing.
EPISODE 43 SEGMENTS:
- What should you talk about on your blog when you run out of things to talk about on your blog?
- Should staffing firms worry about Search Engine Optimization?
- How to set up a virtual hiring event
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- Lunch with Haley Webinar Series
- [eBook] SEO Strategies for 2020: Welcome to the New School
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 42 SEGMENTS:
- Using social media to drive business leads
- Why you should get laser-focused with your client database
- Why is NOW the right time to redo your website?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- Lunch with Haley Webinar Series
- We're Hiring a Recruitment Marketing Sales Consultant [APPLY ONLINE]
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 41 SEGMENTS:
- Remarketing to drive business leads
- Recruitment Marketing: What should you be doing right now?
- Unemployment decreases to 13.3%
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- Lunch with Haley Webinar Series
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 40 SEGMENTS:
- Should you build your marketing campaign around a theme?
- You can be more human on social media!
- What are job seekers asking about right now?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
- [Article] Be Human on Social Media by Kristen Wakulchuk
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Kristen Wakulchuk (LinkedIn)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 39 SEGMENTS:
- How to use eBooks and gated content to prospect and drive leads
- Should you run your staffing agency like a local plumber?
- Unemployment soars to 14.7 percent
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 38 SEGMENTS:
- How to manage a remote social media strategy
- Should you put the word "Remote" in your job titles?
- Now is the perfect time to build...and refine...your employer brand
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- [Lunch with Haley] Managing Your Brand Accounts on Social Media During the COVID-19 Pandemic
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 37 SEGMENTS:
- Don't sleep on digital marketing during the COVID-19 Pandemic
- 3 lessons from the staffing industry's leading marketing professionals
- Why is now the perfect time to be proactive in managing your online reputation
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
REFERENCED IN THIS EPISODE:
- [Lunch with Haley] Strategies for a Changed World
- COVID-19 Recovery Resources: Business Strategy & Marketing Ideas
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Brad Smith (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 36 SEGMENTS:
- What topics should you be talking about on your blog?
- How should you manage your brand accounts on social media during the COVID-19 pandemic?
- The importance of overcommunicating. Why is NOW the perfect time to be there for your candidates?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Mike McKerns and Rob Herbein from Mamu Media join us for a big announcement! We'll also discuss...
- The importance of Content Marketing during uncertain times
- How small staffing firms can compete with the "big boys"
- What's the next "big thing" in content marketing
- What does 2020 hold for the staffing industry?
**Important note: we recorded this episode last week when the Covid pandemic was just getting started.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 35 SEGMENTS:
- Can content marketing help you recession proof your staffing firm?
- Should you come up with a theme for your social strategy?
- Amazon doesn’t increase friction in their checkout process. Why are you increasing friction in your application process?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
It's time to dive into the world of Programmatic Recruiting with Leah Daniels from Appcast. On this episode we'll discuss:
- What is Programmatic Recruiting?
- Most common mistakes staffing firms make with Programmatic
- The most important hiring metrics to focus on
- Why your job board is actually decreasing your application rate
To learn more about Appcast visit: https://www.appcast.io/
And be sure to download Appcast's 2020 Recruitment Marketing Benchmark Report.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 34 SEGMENTS:
- A dozen ways to post the same job
- Where do your target candidates "hang out" on social media?
- Reviewing the 2020 Recruitment Marketing Benchmark Report from Appcast
REFERENCED IN THIS EPISODE:
2020 Recruitment Marketing Benchmark Report
Digital Marketing Deals to Kickstart 2020
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 33 SEGMENTS:
- Creating content that ranks on Google
- Does your staffing firm need a Snapchat account?
- What is Recruitment Marketing?
REFERENCED IN THIS EPISODE:
Lunch with Haley - Webinars on Demand
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 32 SEGMENTS:
- How can you fix your staffing firm's online reputation?
- How might you measure the impact of your social media efforts
- We share data on a recent Programmatic Job Advertising case study
REFERENCED IN THIS EPISODE:
Programmatic Job Advertising Case Studies from Haley Marketing
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Imagine running not one, not two, but three distinct staffing companies. That's the daily challenge for our guest Nat Carmack from BOS Staffing. We'll discuss that plus...
- How does he differentiate the marketing message for three different companies?
- What it was like growing up in the staffing industry
- What will 2020 bring for the staffing industry?
If you'd like to learn more about BOS Staffing visit: https://www.bosstaff.com/.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 31 SEGMENTS:
- How Can You Acquire New Clients in 2020?
- What Content Format is Working Best on LinkedIn?
- A Look at Facebook's 2019 Ad Revenue
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Brian Vaccaro (LinkedIn / Email)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 30 SEGMENTS:
- The Key to Writing Captivating Job Descriptions
- How Should You React When Facebook Unpublishes Your Company Page?
- Matt has a Recruitment Marketing Challenge for EVERY Listener
REFERENCED IN THIS EPISODE: The Ultimate Guide to Job Descriptions
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 29 SEGMENTS:
- How can you set a measurable goal for your content marketing in 2020?
- How might you strengthen your employer brand on Facebook?
- 2020 predictions for social recruiting
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
On this episode we feature some of our favorite segments form 2019. You'll hear:
- Kelly Merbler discuss how to keep recruiters engaged in a talent short market
- John Ruffini shares the training we need to focus on ahead of a possible recession
- Scott Wintrip reminds us to keep selling even in a candidate market
- Mike Wiley assures us that it's ok to say "no" to a client
- Lauren Lewis gives examples of how she goes the extra mile to create a great candidate experience
- Scott Samuels shares how his firm went from a few bad reviews to a 4.8 star average
- and Robin Mee tells us how she built her social followers from 200 to 20,000!
Thank you to all of our listeners in 2019. We look forward to share more Secrets of Staffing Success in 2020!
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 28 SEGMENTS:
- How to create a content strategy for 2020
- How can you write GREAT job descriptions?
- What are SMART goals and why are they important?
- Evaluating your application process
- How can you get over your fear of pressing record and start creating video content?
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
Are you ready to make 2020 your best year ever? Brad Bialy joins me to review all the areas of your business that you need to make sure are up to speed. We'll discuss;
- Does your website say 2020 or 2006? (Find out about ADA compliance here)
- Is your job board optimized to bring in more applications?
- Does ever social media post have a purpose?
- Are you telling a story with your content marketing?
You can also download Haley Marketing's "Smart Marketing Checklist" at https://www.haleymarketing.com/smartmarketing/.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 27 SEGMENTS:
-
How might YOU develop your Brand’s voice in your content? (1:22)
-
The Key to Improving Organic Reach on Social Media (7:25)
-
Is LinkedIn InMail Ruining the Staffing Industry? (17:43)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Elaine Materise (LinkedIn)
As we head into 2020, and a possible recession, it will be vitally important to make sure your recruiters are trained to face the struggles of this uncertain time. John Ruffini from HealthTrust Workforce Solutions joins us to talk about the essential elements of training.
- What is the most important aspect of training we need to start looking at now?
- Where does this industry really fall off when it comes to training recruiters?
- What are some of the key traits owners should be looking at when hiring recruiters?
- How can recruiters on a 360 desk best manage their days?
To find out more about John and HealthTrust Workforce Solutions visit: www.healthtrustjobs.com
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 26 SEGMENTS:
-
How might you evaluate your 2019 content to plan a 2020 content strategy? (1:20)
-
What should YOU think about before clicking publish on social media? (6:04)
-
Facebook MIGHT Implement Limits on How Many Ads a Page Can Run in 2020 (13:12)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
REFERENCED IN THIS EPISODE:
Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020
It's time to talk ethics! Tricia Tamkin from Moore Essentials joins us to take a candid look at the ethical state of the staffing and recruiting industry. We discuss:
- The teachings of ruse recruiting, lying to candidates and flip marketing.
- How these practices influence our industry's reputation
- What can you do? Learn to make an ethical decision. There’s an actual process you go through.
- and we'll walk through a few different scenarios and decide if they are ethical
For more information about Tricia and Moore Essentials visit: https://mooreessentials.com/.
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 25 SEGMENTS:
-
How can you plan a content strategy around the holiday season? (1:16)
-
Is organic reach on Facebook DEAD for staffing firms? (7:33)
-
Passive candidates and one KEY lesson from Staffing World 2019 (14:11)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
REFERENCED IN THIS EPISODE:
A List of Haley Marketing Group’s Favorite Holiday Movies
PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS:
Looking to fire up your marketing or recruiting?
Let us help light the fire!
To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer
On this episode of [LIVE], Brad Bialy and Matt Lozar run through a micro-recap of Staffing World 2019 in Las Vegas.
Attending Staffing World 2019?
Stop by our booth to chat with our team while you're here!
Not Able to Attend Staffing World 2019?
Register for Lunch with Haley: Staffing World 2019 Recap
On this episode of Live, Brad Bialy and Matt Lozar chat about Day 1 of Staffing World 2019 in Las Vegas.
Attending Staffing World 2019?
Stop by our booth to chat with our team while you're here!
Not Able to Attend Staffing World 2019?
Register for Lunch with Haley: Staffing World 2019 Recap
Always a treat to have our own team members on an episode. We talk with David Searns and Brad Smith about the upcoming Staffing World 2019. Among many fun topics we'll discuss:
- What attendees can expect from Haley Marketing's Smart Marketing Talk Show
- What sessions they are most looking forward to
- Advice for first time attendees
- Favorite staffing world memory
To register for our Staffing World 2019 recap webinar go to https://lunchwithhaley.com/.
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 24 SEGMENTS:
-
How to Engage and Reactivate Your Candidate Database (1:04)
-
A Lesson from the Colorado Staffing Association (9:34)
-
Takeaways from the HR Pod Squad (17:22)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Todd Lewandowski (LinkedIn)
REFERENCED IN THIS EPISODE:
National Association of Personnel Services
Colorado Staffing Association
HR Pod Squad
PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS:
Looking to fire up your marketing or recruiting?
Let us help light the fire!
To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer
With unemployment being so low is it time to rethink your background check process? Katie Kulp from Chane Solutions joins us to discuss:
- What aspects of the background check should staffing firms be willing to overlook?
- How have new marijuana laws changed the drug screening process?
- Is there such a thing as a too intrusive background check?
- What are some of the biggest bottlenecks in the background screening process?
To find out more about Katie and Chane Solutions check out https://www.chanesolutions.com/
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 23 SEGMENTS:
-
Is your contact form hurting your staffing firm? (1:19)
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Is it time to breakup with Twitter? (10:36)
-
Employer branding for the holidays 🎅 (16:39)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
REFERENCED IN THIS EPISODE:
Which Types of Form Fields Lower Landing Page Conversions?
PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS:
Looking to fire up your marketing or recruiting?
Let us help light the fire!
To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer
Creating content...it's one of my favorite topics and a big part of my conversation with Geri Duncombe from Goodwin Recruiting. We also discuss:
- How has the new generation of workers changed her recruiting approach?
- What’s been the biggest game changer in her marketing efforts?
- The major impact that focusing on SEO has had on her business
- What’s keeping Geri up at night?
To learn more about Geri and Goodwin Recruiting visit: https://www.goodwinrecruiting.com/
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 22 SEGMENTS:
-
Why do we need to create content? (1:24)
-
Is Facebook going to stop showing users how many people “Like” their posts? (7:41)
-
SparkToro's 2019 Google Ranking Factors Report (10:10)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
- Dan Hoang (LinkedIn)
REFERENCED IN THIS EPISODE:
Facebook May Soon Hide Total Like Counts on Posts, Mirroring Instagram's Test
Google Ranking Factors 2019: Opinions from 1,500+ Professional SEOs
PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS:
Looking to fire up your marketing or recruiting?
Let us help light the fire!
To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer
Welcome to InSights, the podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing.
EPISODE 21 SEGMENTS:
-
What are SMART goals and why are they important? (1:24)
-
Facebook ads are changing AGAIN and it has a direct impact on YOUR staffing firm (8:43)
-
Why you should reply to both negative and positive reviews on Google (16:06)
LET'S CHAT:
Have a question or comment on the information shared during this episode? Follow Haley Marketing (@HaleyMarketing) on Twitter and let us know what you’re thinking.
HOSTED BY:
- Brad Bialy (LinkedIn / Twitter)
- Matt Lozar (LinkedIn / Twitter)
REFERENCED IN THIS EPISODE:
Start With Why - Simon Sinek TED Talk
Improve your local ranking on Google
PRESENTED BY HALEY MARKETING'S HOT SUMMER DEALS:
Looking to fire up your marketing or recruiting?
Let us help light the fire!
To learn more about Haley Marketing’s 8 Hot Summer Deals visit haleymarketing.com/summer