Go-To Wellness Pro Podcast

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Stepping into a CEO Role as a Nutritionist, Fitness Coach, or Health Practitioner:
This week on the podcast, I’m covering a topic that I personally have gone through as a business owner. Feeling stuck and not embracing more of a CEO role. I share how focusing on the right tasks will help you see big business growth as a health & fitness business owner.

Often we wear so many hats as business owners – especially when we are hustling as a solopreneur. A big part of this episode focuses on how doing everything in your business can be detrimental to your business growth and how to switch gears to work ON your business and not just IN it on a daily basis.

I’m not talking about scaling to some crazy level here or even specific income goals. More so thinking about how to get focused, work on what’s truly important and grow to the next level. And that looks a little different for all of us.

This episode is a must-listen if you’re goal-setting for 2023 or feeling like your business has hit a place where you’re no longer seeing growth.

Click to listen to this episode above (or wherever you listen to podcasts) to get started!

IN TODAY’S EPISODE, YOU’LL LEARN…

Why only working IN your business is detrimental to growth overall. Plus, how to start working more ON your business.
Why creating your ideal schedule can give you clarity on how much time you do have. Plus, how to carve out more time for the right things.
Why marketing, lead generation, and sales generation should be a big focus if you’re feeling stuck.
How project management and tech tools can help you save time and work more efficiently as a business owner. And, how to cut unnecessary tasks from your to-do list to save time.
Why a solopreneur mindset or scarcity mindset is detrimental to business growth. And, how to get started with overcoming it.
Why outsourcing and delegating, before you’re ready, is needed to push through phases where you’re feeling stuck. Plus, how to get clarity on what you should actually outsource and delegate to see a return on investment.

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How to Prepare for a Professional Photoshoot and get Amazing Photos.
This week on the podcast, I'm talking with special guest Ashley Srokosz about how to prepare for a brand photoshoot as a health and wellness business owner. We cover 7 ways to prep for a brand photoshoot and how to collaborate with your photographer to get the photos you need.

Ashley is a Squarespace website designer making bold & fun websites for online business owners to help you stand out from the crowd. She is not new to the online business game with over 13 years of experience as an entrepreneur. Over the past decade, she has come to love website design, custom coding, and website strategy.

I so loved chatting with Ashley all about brand photos, website design, and marketing in this episode of the Go-To Wellness Pro Podcast. It's so fun to talk with another website designer since we have so much in common!

If you've been wondering where to start with planning for a brand photoshoot then you're in the right spot. It can be overwhelming to think through every little thing you'll need when it comes to photos. But this episode has you covered! Ashley walks us through 7 ways to prepare for a brand photoshoot to get amazing photos for your health and wellness business.

Click to listen to this episode above (or wherever you listen to podcasts) to get started with prepping for your brand photoshoot.

In today's episode, you'll learn...

How to plan for a brand photoshoot to guarantee that you get high-quality photos for your website and social media.
Why color scheme, what you are wearing, and lighting are important things to consider for your brand photoshoot.
How many brand photos you need, the kinds of photos you need, and even things you may not have thought of when it comes to a photoshoot!
Special considerations when it comes to photos for your website, marketing, and social media.
How to collaborate with your photographer and work as a team to get all of the brand shots you need.

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This week on the podcast, I’m back with a solo episode where I cover 5 ways working with a brand & website designer can grow your business. And here is what it really boils down to…

BRAND & WEBSITE STRATEGY.

I take a thoughtful and strategy-forward approach to brand & website design which makes my process, The Wellness Website Method unique.

Basically, I’m not just designing your brand and website to look pretty. Of course, it will look amazing! But it needs to be more than that to be impactful. I help my clients to build connections and trust with their ideal clients through design. Allowing them to see tremendous results and growth from their new design.

How do I do this? I focus first on design strategy – getting to know your ideal client, your business inside and out, and your goals and vision for the future. All so your brand and website can grow with your business, support your goals, and connect with your niche.

That’s why in this week’s episode of the podcast, I’m covering 5 ways that my custom brand & website design method will help you grow your wellness business.

Most importantly, I want you to feel confident in your investment as a business owner if this is something you’re interested in doing. So I go over typical returns on investment for my clients and mindset blocks that may be coming up for you.

Click to listen to this episode above (or wherever you listen to podcasts) to get started!

IN TODAY’S EPISODE, YOU’LL LEARN…

How to free up your time so you can focus on money-making tasks & helping your clients.
How to gain clarity around your design, marketing, and messaging strategies so that all of these things are working together to help you grow your business.
How to build a connection with your ideal client through thoughtful design that does more than simply look pretty.
Why confidence in your brand is important and how this allows you to step into that next level or role as a health & wellness business owner.
How a custom brand & website rooted in strategy, that is connected with your marketing plan, will lead to more qualified leads and more income for your business.

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Get new leads on autopilot with these tips to improve your health & fitness websites SEO…
This week on the podcast, I’m talking with special guest Ashley Cockwell, from Organically Ash, all about SEO or Search Engine Optimization. We cover why SEO is important and how it can help you get in front of new leads as a health or fitness coach.

Ashley is an RHN and Psych Grad tuned SEO specialist. She helps heart-centered businesses increase qualified leads organically through SEO and content creation. Her business, Organically Ash, is your one-stop shop for all things SEO. She is an expert in helping health & wellness businesses increase their organic leads, rankings & traffic.

I had such a great time talking about websites and SEO with her! This is a great episode to listen to if you’ve been wanting to dive into SEO basics. It will help you start improving your Google ranking to get more traffic & qualified leads over to your website on autopilot.

Click to listen to this episode above (or wherever you listen to podcasts) to get started with SEO basics!

IN TODAY’S EPISODE, YOU’LL LEARN ABOUT SEO WEBSITE BASICS…

What is SEO anyways? We will ditch the overwhelm so you can take action.
Why is SEO important? Ashley’s tips will help you bring in qualified leads on a regular basis.
How to Get Started with SEO on your health website. The no-fluff SEO basics that you need to know.
Plus, tips for optimizing content like blogs, podcasts, and videos on your website to increase website traffic.

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This week on the podcast, I'm talking with special guest Di-Di Hofman all about building visibility for your health & wellness business by being a podcast guest.

Di-Di, who is the owner of BadAssPreneurs Business School helps health and wellness professionals become the go-to in their field. Allowing you to generate new business and attract clients & referrals. One of the ways he does this is through a podcast guesting strategy which essentially helps you to generate clients and help you create a successful business.

I had such a great time talking with Di-Di all about podcast guesting! This is a great marketing strategy to get in front of new audiences and increase your visibility online as a health & wellness professional.

If you’re looking for a marketing strategy that is all about networking and connecting with your audience directly through education and value-based content then podcast guesting could be a great fit for you.

Click to listen to this episode above (or wherever you listen to podcasts) to learn more about it and how you can get started!

In today's episode, you'll learn about...

Di-Di's #1 Marketing Strategy: Why podcast guesting builds know-like trust.
Who benefits most from podcast guesting? how to make the most of podcast guesting to boost your visibility online.
What is the return on investment? Find out if podcast guesting is worth your time and energy.
How to implement Di-Di's profitable podcast guesting system.
How to get started with podcast guesting and pitching yourself to be on podcasts.

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Today we are talking about getting amazing testimonials for your website from past clients.

Testimonials or social proof are really helpful to have on your website because they prove that you have delivered on the things you’re promising to past clients.

So maybe...

Your clients have seen fitness results
Your clients have reached big goals or milestones with their wellness
Your clients have seen a transformation in their health

We want to get testimonials from past clients that are focused on these kinds of results or transformations. They are story-based and allow your future clients to see themselves in the feedback that a past client is giving.

Good testimonials are focused on the value your service offering or group program provides.

So how can we get amazing testimonials that tell your client's story and share the transformation? Listen to this episode to find out the 3 ways to get quality testimonials from your health & wellness clients.

Over here at Jules Design, we love working with wellness professionals because we love wellness!

I'd love to help you stand out online with a brand & website that connects with your health and wellness clients. I'll help you look amazing online, free up your time, help more people, earn more income, and grow your health business. Sound good? Let's chat to see if the Wellness Website Method is a good fit for your business!

In today's episode, you'll learn...

Exactly what a good quality testimonial is and what a lackluster testimonial sounds like so you'll know the difference.
Why sending a feedback survey is the best approach to getting amazing testimonials from past clients.
What kinds of questions should you ask in your feedback survey to craft testimonials to add to your website?
A few other creative ways to get quick testimonials that you can use on your website design, social media, and email list.
Plus, snag the last spot left on my design calendar before my maternity leave!

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How to build know, like & trust on your health & fitness website to earn more income.

Your future clients don’t build connections and trust with faceless brands. Especially when we are talking about the very specific niche of health & wellness…which we are on this podcast.

Whether you are a personal trainer, health practitioner, dietician, health coach...or you name it. You are learning very personal things about your client's health and helping them work through it.

Your clients want to know you before they buy from you.

That's why on this week's episode of the Go-To Wellness Pro Podcast, I’m sharing 5 ways to build connection & trust on your health & wellness website. And the great news is, these are all things you can start implementing pretty quickly into your business and website!

In this episode, I cover creating content and designs with your ideal client in mind, how to DIY a photoshoot or hire a professional, and the importance of sharing your "why" to build a connection.

If you want a higher converting website for your health and fitness business then you definitely will want to listen to this episode. The key is building know, like and trust and that's what this episode is all about.

Over here at Jules Design, we love working with wellness professionals because we love wellness!

In today's episode, you'll learn...

How to generate more leads on your website by focusing on know, like, and trust.
Why including photos of yourself is important and how to hire a photographer or DIY them.
How to write a story that your ideal client will resonate with & that positions you as the perfect person to solve their personal health struggles.
Why having too many offerings can actually backfire when it comes to booking consistent clients.
How to create content on your website that your ideal client will absolutely love!
Why designing your brand and website with your ideal client in mind is key to connections and increasing website conversions.

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This week on the Go-To Wellness Pro Podcast, I’m going in-depth on my new favorite website platform, Showit! This is a lesser-known platform in comparison with other big names in the game, like WordPress and Squarespace, so I want to bring some awareness to it so you know how amazing it is!

In this episode, I cover why I love ShowIt for health practitioners, fitness trainers, and wellness entrepreneurs. It's a wonderful fit especially if you are a service-based or group program-based business. I cover that in more detail in today's episode.

I also love how easy ShowIt is to edit in comparison with other website platforms out there. Plus, it integrates with WordPress for blogging and tons of 3rd party tools so it can grow with your business as things change.

If you're curious about this powerful website platform then definitely give this episode a listen! And if you have any questions about how ShowIt works and if it's a good fit for your business feel free to book a call with me to learn more about the Wellness Website Method and ShowIt.

Over here at Jules Design, we love working with wellness professionals because we love wellness!

In today's episode, you'll learn...

What my favorite website platform is – ShowIt – and why I use & recommend it to my clients.
How to use the ShowIt editor so you feel comfortable and confident editing your website.
Why ShowIt is the best blend of a powerful website platform and a WordPress editor for creating quality content on your website.
Why ShowIt is wonderful for creating landing pages and sales pages for opt-ins, group programs, courses, etc.
My favorite 3rd party tools to integrate with your ShowIt website so you never feel limited by builders again.

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How to Pick the Best Website Platform for your Health Coaching Website
This week on the Go-To Wellness Pro Podcast I’m comparing the different website platforms out there that I work with regularly as a website designer for wellness pros like health coaches, nutritionists, and fitness trainers.

This season is about ditching overwhelm so I’m going to keep it to the 4 platforms that I support myself and recommend to my 1-on-1 clients. But these are all good options whether you plan to DIY your website or work with a professional brand & website designer, like me!

Not sure which is best for your business? I'll go into detail about the pros and cons of WordPress, ShowIt, Shopify, and Kajabi.

I'm also sharing who I recommend each type of platform for so you can be sure you're picking the best platform to set a solid foundation for your website. That way you have a website that is set up to grow with your business and you don't need to switch down the line to another platform.

Over here at Jules Design, we love working with wellness professionals because we love wellness!

In today's episode, you'll learn...

My favorite website platforms that I regularly recommend to my 1-on-1 website design clients.
How to select a website platform that grows with your business so you don't need to switch later.
Pros & Cons on ShowIt, WordPress, Shopify, and Kajabi for health & wellness professionals.
What platform to select for your type of business. Whether you're selling services, products, or programs...I've to go you covered!

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Welcome back to Season 2 of the Go-To Wellness Pro Podcast!

I’m so excited to share more details in this episode about what I’ve been up to over here at Jules Design, where the podcast went, and what to expect from Season 2 of the Go-To Wellness Pro Podcast.

Just to recap, or in case you are new around here, the Go-To Wellness Pro Podcast is a podcast designed for health and wellness businesses who are looking for weekly design, tech, and business tips. To name a few of the types of businesses we regularly design for: health coaches, nutritionists, fitness pros, wellness experts, and health practitioners.

Simply put, we love working with wellness professionals, because we love wellness!

This season of the podcast is all about ditching the overwhelm as a business owner and taking action to move the needle forward. I’ll be sharing a mix of solo and guest expert episodes this season with a weekly 10-episode format.

IN TODAY’S EPISODE, YOU’LL LEARN…

What’s new over here at Jules Design & some exciting personal news!
What to expect from Season 2 of the Go-To Wellness Pro Podcast
Why we are switching to seasons of the podcast vs. ongoing episodes
How to get started snagging one of the last 3 spots on my design calendar for 2022!

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I'm excited to introduce you to today's guest on the Go-To Wellness Pro Podcast – Elizabeth Ruth. She is the Owner and Chief Copy Writer for ER Marketing Services. The agency empowers business owners to attract incredible clients, connect with their audience, and establish their industry authority. Elizabeth and her team specialize in designing marketing strategies and writing content for websites, blog posts, social media, and emails or newsletters.

I had such a great time chatting with Elizabeth! This is a jam-packed episode and will really help you to create a marketing strategy to kick the new year off with a fresh approach!

In episode 61: How to get started with a marketing plan for your health business, we cover...

Why content marketing is important and how it helps service-based and program-based businesses to grow.
What kinds of content marketing you should consider for your health and wellness business. Plus, the pros and cons of blogging, podcasting, and video.
Everything blog related! How often to post, how to find inspiration, and what the perfect blog post structure looks like.
Plus bonus tips on how to stand out on TikTok, social media in general, and email marketing.

This episode is so good and filled with helpful tips! Go ahead and grab some coffee, hit play, and let’s dive into this amazing interview with Elizabeth.

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About the Episode: 5 Ways to Refresh the Messaging on Your Health and Wellness Website.

This week on the Go-To Wellness Pro podcast I'm chatting with Ylani Salcedo who is a copywriter for wellness & conscious brands who has 10 years of experience. She inspires others to move forward through copywriting services, content, and periodic products that support the well-being of her customers.

Ylani is also the founder and podcast host of the Ylani talks. a podcast where each episode redefines self-care and love for your mental health.

I had such a great time connecting and chatting with Ylani during this episode. Messaging is just as important as design when it comes to connecting with your ideal client on your website. So of course, I really enjoyed this conversation!

In this episode, we first cover the most important thing you should know about copywriting. Then she dives into 5 ways to refresh the copy on your website. These are all very action-oriented so you can take steps today to improve the messaging on your website.

If you're planning a website redesign soon for your health, wellness, or fitness business then you'll definitely want to take notes during this episode. These tips will be super helpful whether you’re planning to DIY your website or work with a professional.

If you're looking for guidance to connect with your ideal client using your website copy then you won't want to miss this episode! Go ahead and hit play.

In episode 60: 5 ways to refresh the messaging on your health and wellness website, we cover...

What you should know about copywriting first and foremost to see results.
Why reflecting on the copy you currently have is key to writing better messaging.
How to conduct market research and use that to create copy that connects with your ideal client.
How to remove unnecessary content and let go of fluff words once and for all.
Why the function of each page on your website is super important how this connects with your copywriting.

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About the Episode: How to ditch the launch & go evergreen with a 1-Many health or fitness program.

This week on the Go-To Wellness Pro podcast I'm chatting with Rose Radford about a topic that I know will be super valuable! Especially, to those of you who want to start a group program or have one already but are sick of launching. Rose has a better way...Evergreen high ticket programs!

Rose is a Business Strategist & Coach who has created a multi-6 figure online business helping women unlock their income potential online. Rose helps high-achieving women turn their expertise into successful online businesses. Her client results include doubling and tripling business revenue in 6 months or less and reaching $50K months, as well as helping new entrepreneurs launch their business and sign their first clients.

In this episode, Rose gives you a behind-the-scenes look into how you can create a health or fitness program that generates consists sustainable income for your business month-after-month. That way you can ditch the launch rollercoaster and go evergreen with a 1-many wellness program that gets your clients life-changing results.

You'll frequently see coaches teaching you how to create an evergreen course or lower ticket offerings..but not high ticket group programs like this. This is where Rose's method really shines! She is the go-to person for evergreen high ticket offerings so I know this episode will be really helpful if you're wanting to create just that.

If you're looking for guidance to create an evergreen 1-many group coaching program, then this episode has you covered. You won't want to miss it!

In episode 59: How to ditch the launch & go evergreen with a 1-Many health or fitness program, we cover...

What the difference is between a launch approach and an evergreen group coaching program.
Why go evergreen? We cover all the benefits of this strategy vs. the launch rollercoaster.
How you can create consistent income from a high ticket group program and earn a sustainable income.
Plus, how you can get started creating your first evergreen program.

Shownotes: https://julesdesign.co/59-evergreen-health-program/

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About the Episode: Simple Copy Changes to Refresh Your Health and Wellness Website.

This week on the Go-To Wellness Pro podcast I'm chatting with an amazing guest, Michaela Bucchianeri, Ph.D., LP. small copy changes that can make a big impact on your health and fitness website. The best part is that you can take action and improve your website quickly with the tips & tricks in this episode of the podcast.

Michaela is a copywriter and messaging expert who helps health pros attract more dream clients and patients with copy that connects. She filled her own therapy practice with dream clients in under 6 months using the power of words to draw in the right people. Now she helps helpers and healers do the same thing by bringing their in-person magic to the pages of their website.

Ever since I first connected with Michaela on Instagram I knew she was the perfect person to share her knowledge of messaging with you. She is such a genuine person and I seriously loved recording this episode with her.

In this episode, Michaela shares 5 simple copy changes that you can take action on immediately to refresh your health and wellness website. And as a website designer, I couldn't help but share a few design and user experience tips that go right along with her suggestions.

If you're looking for website guidance to improve your website and start connecting with your ideal client, then this episode has you covered. You won't want to miss it!

In episode 58: Simple copy changes to refresh your health and wellness website, we cover...

Why your main menu is important and what you should have there
Call to Action tips and tricks that will get users hitting that "book now" button
Why email list growth is key on your website and how to get started.
How to build landing pages that connect and convert using your words.
How to use pop-ups effectively to grow your email list and book clients
5 quick messaging udpates to get results and book your dream clients on your health website

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This week on the Go-To Wellness Pro podcast I'm chatting with guest, Michelle Hartzman all about building a health coaching business with predictable monthly income. Plus, how to sell without ever feeling super salesy!

Michelle Hartzman is an authentic sales and visibility expert, she helps female online coaches show upauthentically as themselves and stand out online while reaching 6-figures+ and beyond. She has a health and fitness coaching background and primarily works with online wellness coaches. She loves helping her fellow colleagues to grow and scale their own businesses.

She is the perfect person to come on the podcast and talk all about the topics we cover in this episode.

We kick the conversation off by talking about how to build a sustainable coaching business that generates predictable income month after month. Allowing you to live the lifestyle you desire, feel comfortable with money, and build a profitable business that supports your family.

Next, we jump into how to sell with ease without feeling salesy. Michelle gives actionable tips on how to master authentic sales without actually feeling like you're selling anything. Plus, how to sell out your offering whether it's an online course, digital product, or service-based offering.

All around this episode is packed with information! From visibility tactics to sales strategies. And even setting business foundations with money. This episode has a little bit of everything!

In episode 57: How to sell with ease and build a sustainable business, we cover...

How to achieve a predictable monthly income that is sustainable.
How to build a business that allows you to live the lifestyle you desire.
Why connecting with your audience and being yourself is important to sales.
How to sell without ever feeling icky, slimy, or salesy.
Easy-to-implement visibility and sales strategies that you can get started on immediately.

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About the Episode: How to get your first paying clients as a nutritionist or health professional with Stephanie Long

This week on the Go-To Wellness Pro podcast I'm chatting with my friend and special guest Stephanie Long all about booking your first paying clients as a nutritionist.

Stephanie is a nutrition business coach. She teaches students, recent grads, and new nutritionists how to start and grow a nutrition business through step-by-step programs, industry-specific advice, and intentional marketing and growth strategies.

When you're just getting started as a business owner it can be challenging to get the ball rolling and find clients. Been there, done that. And, so has Stephanie! In this episode, we talk all about why niching down is important and how to do market research to create offerings your audience will love.

We cover how to find your first client, and then more clients after that, to grow a thriving a profitable health and wellness business!

In episode 56: How to get your first paying clients as a nutritionist or health professional, we cover...

How to finally choose your niche and business focus so you can attract the right clients.
Why market research is the best way to discover how you can stand out from the crowd.
How to start bringing in clients, make money, and get things started.
Easy-to-implement strategies to launch your business.
How to leverage referrals from others in your industry. And why connecting and collaborating are important.

Shownotes: https://julesdesign.co/56-first-paying-clients/

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About the Episode: The 5 Pillars of Social Media for Your Wellness Business with Andréa Jones

This week on the Go-To Wellness Pro podcast I'm chatting with special guest Andréa Jones all about social media strategy. Andréa covers five pillars to start when building a social media strategy for your practice to grow a robust and trusting community.

Andréa Jones is fiercely committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years experience in the game, Andréa hosts the acclaimed podcast Savvy Social Podcast, leads a team providing done-for-you service inside of her marketing agency that was named a Top Digital Marketing Agency in 2021, and serves over 200 students in her membership Savvy Social School.

I absolutely loved talking with Andréa about all things social media strategy! We cover multiple platforms, both ads and organic social growth, and so much more. You definitely won't want to miss this episode if you are looking to see growth on social media.

In episode 55: The 5 Pillars of social media for your wellness business, we cover...

Why having a social media strategy is important and how to get started.
How to set intentions, boundaries, and parameters around your social media strategy.
How to create content that connects with your ideal client using the before/after method.
Why networking and connecting are key to building organic connections. Plus, how to grow with ads!
How to use your metrics and analytics to give your audience what they want to see.

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This week on the Go-To Wellness Pro podcast I'm chatting with guest Tori Overmyer. We cover a highly requested marketing-related topic...Instagram.

Tori Overmyer is a business coach for other coaches. She helps women create and sell their offers on Instagram in order to grow a thriving online business. She specializes in organic Instagram growth and social selling.

Tori was a hairstylist for 7 years and she built her entire clientele using Instagram marketing skills. Seeing her success other hairstylists and business owners started to ask Tori for her social media advice – she fell in love with coaching and that’s how the coaching business was born. She’s extremely passionate about helping other women build a business of their own, reach financial goals, and live a life of freedom and independence!

I absolutely loved talking with Tori about this constantly evolving platform! She has so much knowledge to share on the subject and we seriously covered it all. You won't want to miss this week's episode!

In episode 54: Organic Instagram growth and social selling for Health Coaches, we cover...

Why you should be using Instagram to market your health coaching business.
Why we need to stop blaming the Instagram algorithm and start showing up for our audience.
How to find and attract a community filled with our ideal client on Instagram.
How to move beyond purely educational content and start selling on Instagram.
Plus everything you need to know to be successful with Instagram Stories and Reels.

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About the Episode: 3 Things to Include on Your Website to Book More Health & Fitness Clients.

This week on the Go-To Wellness Pro podcast we are talking about one of the most important topics around your website. Booking clients for your 1-on-1 services or signature programs with ease.

In episode 53, I'm sharing 3 things to include on your website to book more health and fitness clients. Plus, more details about my FREE new workshop, The Simplify to Sell Workshop.

Your website should act as an employee for your health and wellness business by helping you to earn more leads. A website that "just looks pretty" isn’t strategic and it’s not going to convert. We need to do better than just pretty.

That's why in this week's episode I'm going to cover the strategy that is needed to build a website that converts curious site visitors into paying clients.

In episode 53: 3 things to include on your website to book more health and fitness clients, we cover...

Why it's important to have a clear and defined niche when designing a strategic website.
How to connect with your ideal client through quality messaging and design.
How to be seen as an authority, go-to expert, within your niche.
How to attract more health and wellness clients using your website
More details on new ways we can work together and the Simplify to Sell Website Workshop!

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This week on the Go-To Wellness Pro podcast I'm talking with special guest Natalie Gensits from the Wellness Wordshop. If you've been struggling to connect with your ideal client then it may be time to look at your messaging. This episode is going to help you resonate with your niche so you can get more clients!

In episode 52, we're covering the #1 thing you need to know about an elevator pitch, why it's important, and how to get started writing your own. Plus some action-oriented steps so that you can write a pitch that's created just for your ideal client.

Natalie is a content writer and copy coach that connects new health coaches with clients using messaging. She focuses on making content less sales-y and more strategic. Which I'm all about as a website designer too! Strategy is so so so key.

This episode will help you start crafting your own elevator pitch so you can resonate with your niche and earn more income online. You don't want to miss this one!

In episode 52: How to craft an elevator pitch that connects with your ideal client, we cover...

The #1 thing you need to know about an elevator pitch.
Why you need an elevator pitch and what it is. Plus, how to write your own.
Why you need an ideal client to create messaging that connects.
How to determine who your ideal client is so that you can connect with them.
Why your pitch and ideal client are important when it comes to your messaging.

Shownotes: https://julesdesign.co/52-elevator-pitch

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About the Episode: Do you really need a website for your health and wellness business?

This week on the Go-To Wellness Pro podcast I'm talking about why you cannot afford not to have a website as a health coach or wellness business owner.

My honest opinion is that every single business owner or even aspiring entrepreneur should have a website.

Why? Because a website makes you legit. It is basically your business's virtual storefront so it needs to make a good first impression and connect with your ideal client.

It also builds confidence as a business owner. So many of my clients have said that they were embarrassed by their website before we worked together and now they love sharing it with potential clients. You don’t want to be hiding your website, you want to be proud of it.

And, your website is a tool for your marketing plan. I like to think of it as the center of a marketing plan where you’re directing traffic to this website...which acts as an employee for your business. It builds connections, takes in leads, and shares value all in one place. And so much of this is running on autopilot.

So yes, you need a website. No excuses.

This episode will give you more information about what your options are when it comes to building a website for your health and wellness business. By the end, you'll have a clear understanding if you should DIY or go with a custom website design.

In episode 51: Do you really need a website for your health and wellness business?, we cover...

Why you need to have a website as a health business owner.
How a website makes you look legit, builds confidence, and is a key tool for your marketing plan.
The answer to the question...should I DIY or work with a designer to create something custom?
What platforms I recommend as a website designer.
How I can support you as a professional designer no matter which design method you choose!

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This week on the Go-To Wellness Pro podcast I'm talking with special guest Dr. Amanda Chay. If you've been feeling overwhelmed, overworked, or just like there aren't enough hours in the day then this episode is going to help you out.

In episode 50, we're covering the steps that lead to burnout as an entrepreneur and exactly what it looks like from a doctor's perspective. We discuss burnout, pricing strategies to scale, efficiency, outsourcing, and scheduling for success.

Dr. Amanda Chay is a time + business strategist that helps high-achieving entrepreneurs streamline their services & pricing, get their time back, and maximize efficiency.

She has 4+ years of being a doctor and CEO, 8+ years of post-secondary education, and 10 years in the service industry, so she has seen the devastating effects chronic stress & overwhelm have on our business, health, and happiness.

This episode will help you start taking the hustle out of entrepreneurship and get your time + freedom back. Plus, you'll gain clarity on your growth plan, maximize efficiency, and expand your income.

In episode 50: How to Maximize Efficiency and Scale Your Health Business without Burning Out, we cover...

What burnout looks like and how to start moving past it.
How to efficiently manage your time so that you can have more productive days as an entrepreneur.
The best way to streamline your services and pricing to grow your health and wellness business.
How to hire a team and when to start outsourcing. We cover team efficiency and management.

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This week on the Go-To Wellness Pro podcast I'm talking with special guest Dr. Kim Foster. If you've been wondering how to set a solid foundation for a successful health and wellness business then this episode is made for you.

In episode 49, we're covering the steps to build a thriving business as a health and wellness coach. We discuss money mindset, pricing strategies, finding clients consistently, and more.

Dr. Kim Foster is an MD turned coach and business mentor for health coaches and wellness entrepreneurs. She helps coaches build their businesses, find freedom, and make the world a healthier place.

I had such an amazing time chatting with Kim! This episode is filled with helpful information that is action-oriented.

By the end, you'll have a clear picture of ways you can shift your mindset to start generating more income. Plus, practical ways to set-up a good foundation for a profitable business.

Episode show notes: https://julesdesign.co/49-solid-foundation-health-business
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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About the Episode: Working smarter, not harder within your health coaching business

This week on the Go-To Wellness Pro podcast I'm chatting with Carly Taber all about working smarter, not harder within your health coaching business.

In episode 48, we're covering where this hustle mindset comes from and why it's toxic. Ways to change your mindset around busy work. Plus, practical and tangible tips that will move the needle forward in your business.

Carly is a soulful business coach who helps coaches, healers, and health professionals to start and scale to a soul-aligned six-figure business online.

In 2016, after climbing the corporate ladder and achieving all the “success” on paper, she felt unfulfilled, wanted to make more impact, and live a soul-aligned life. So after starting a health & wellness website on the side, and taking a life-changing yoga teacher training, Carly up and left her digital marketing manager role in Sydney, for a life amongst the palms of Bali.

Her first clients came through her wellness website, old colleagues and friends of friends, and her coaching practice (not without its challenges), quickly expanded from there. Now she coaches, consults, and mentors ambitious, purpose-driven women to create a soul-aligned six-figure business online, through mastering strategic foundations, magnetic marketing, soulful sales, a success mindset & sacred embodiment practices.

With 12 years of experience, Carly is committed to helping you create sustainable growth and a business where marketing and making money feels as good as making love.

Are you frustrated because you feel busy all the time? If you find yourself doing a million each day but none of them are actually helping your business to grow then we've got you covered, on this episode! We talk about setting boundaries, making priorities, and outsourcing which will help you to create a soul-aligned business.

In episode 48: working smarter, not harder in your health coaching business, we cover...

Why being "busy" all the time doesn't equate to success.
Creating a limitless mindset around your work hours and lifestyle.
How to prevent burnout and change your mindset around systems within your fitness business
Practical ways to set boundaries and prioritize your most important tasks.
Why automating and outsourcing are helpful. Plus, Carly's favorite business tools!

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Have you ever told yourself that you’re bad at tech? This could be something like…

I don’t know how to edit my website – I suck at this.
Creating a course seems tech-intensive and difficult – so I might as well not do it.
I know I could make my signature program better by moving to a platform...but that seems challenging to set-up. So I’ll stick with sending emails and my Facebook group even though I know the experience isn't that great for my clients.
I’d love to have a website but I can’t figure out how to do it myself.

In episode 47, of the Go-To Wellness Pro Podcast, we're covering why you should stop saying that you're bad at tech stuff.

Spoiler: It may be a limiting belief that is detrimental to your business growth.

If you've ever gotten frustrated with tech and didn’t move forward with your goals because of it. Then this episode will stop you from letting challenging tech dictate what you can and can’t do in your business.

In episode 47: Why saying you’re bad at tech stuff is keeping your health business from growth, we cover...

Why telling yourself that you’re bad at tech stuff is detrimental to your health and wellness business growth.
What you can do to stop this spiraling feeling from happening and pull yourself out of these limiting thoughts.
How you can start familiarizing yourself with tech so you can feel more comfortable and confident handling it.
When education is the best option and when outsourcing is the best option.
How to go about outsourcing tech stuff you hate and why this can lift your business up.

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Episode 46, of the Go-To Wellness Pro Podcast, is a solo episode! It's been a little while since I jumped on and talked about all things websites and tech. I'd like to start doing it more so let me know what you think of this solo format!

On this episode of the podcast, I'm covering creating copy that converts on your health and wellness website.

If you’ve been following along with me for a little while you know that I’m a big advocate for quality messaging on your website. And by quality copy, I don’t mean that your grammar and spelling are perfect. Although that’s definitely a bonus!

What I mean is that your website’s copy is connecting with your ideal client. Making them feel welcome, heard, and like you are the go-to person to help them with their pain points.

As a designer, I can make your website beautiful. These design elements will help to build a connection with your niche, make you look professional, and position you as a go-to expert. But design alone isn’t the full piece of the puzzle when it comes to your website.

Your website copy is that missing piece of the puzzle. So let's jump into what you'll learn on this episode!

In episode 46: Creating copy that converts on your health and wellness website, we cover...

Why the traditional method of DIY'ing your website copy is a challenge.
How I simplified the copy creation process within the Wellness Website Method. Making is a total breeze!
A taste of what you'll find inside the Copy that Converts Workbook.
What the #1 most important step is when it comes to copy creation.
Website messaging tips and tricks for all of the important pages on your website. I.E. your homepage, about page, and services page.

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In episode 45, of the Go-To Wellness Pro Podcast, I'm chatting with Christine Dyan, The Money Mindset Dietitian, about all things money mindset as a health and wellness professional.

We cover scarcity mindest, boundaries, confidence, and so much more. All so you can get over your money mindset issues and start earning the income you desire.

Christine is a mindset coach who helps RD's overcome their money blocks so they can charge what their services are worth. She helps dietitian's increase their confidence and rates so that they can start taking consistent, massive action and stop making excuses for their money situation.

Christine and I chat about overcoming scarcity mindset, setting boundaries, and nailing consultation calls. In my favorite part of the episode, we cover why not living up to your fullest potential is selfish. Plus, how to start taking steps in the right direction to move past your old money mindset beliefs.

I feel like this is the perfect episode to prep for the new year! Christine will help you to have a healthy mindset around money. Hit play on this episode if you'd like to make more money in 2021 for your health & wellness business.

In episode 45: Nutrition Bosses, Charge What You're Worth and Get Over Your Money Mindset Issues, we cover...

How scarcity mindset is holding your business back from growth.
Why not living up to your fullest potential is selfish. And how to start stepping into that role.
How to step into your dream life, right now. No more waiting for things to be perfect.
Why a journaling practice is one of the best ways to connect with what you truly want so you can move past the comparison game.
How to set boundaries in your business. And actually stick to them.

Episode show notes: https://julesdesign.co/45-money-mindset-dietitian/
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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About the Episode: Finding Balance Between Being a Health & Fitness Entrepreneur and a Mom with Lynn Neville...

In episode 44, of the Go-To Wellness Pro Podcast, I'm chatting with Lynn Neville about finding balance between running a health business and having a family. We cover practical ways to find time for yourself, your family, and your business. As a new mother of a 6-month-old, this topic is super important to me.

Lynn is a fitness trainer turned content and marketing specialist. She helps wellness entrepreneurs save time and avoid the stress that comes with creating content for your blog and social media. Her membership, the 6-figure biz content club is a plug-and-play solution to get all your content needs done fast!

Lynn and I chat about why balancing family and work are challenging. We cover our favorite tools to turn chaos into clarity. Plus, how done-for-you content can level up your business.

Yes, this episode will be super helpful for busy moms! But honestly, don't we all struggle with that work-life balance sometimes? Hit play on this episode if you're looking for amazing tools to save you time and ways to level-up within your health & wellness business.

In episode 44: Finding balance between being a health & fitness entrepreneur and a mom, we cover...

Why balancing our businesses and being a mama is so difficult.
Tools & systems to simplify your life. Both professionally and personally.
Why content marketing can feel like an endless hamster wheel that you can't escape. And, how to finally stop the struggle.
Why done-for-you content can you save you so much time and energy.

Episode show notes: https://julesdesign.co/44-balance-health-entrepreneur-mom
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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In episode 43, of the Go-To Wellness Pro Podcast, I'm chatting with Lynne Faires about just getting started as a holistic nutrition entrepreneur. We cover the top 5 crucial steps to take when starting your health, wellness, or fitness business.

Lynne is a holistic nutritionist and co-owner of the Holistic Nutrition Hub, an online consulting platform for nutritionists. The hub provides up-to-date strategies, resources, and tools to run a better practice. This helps you to save time and provide a better experience for your clients.

Lynne and I had such a great conversation! This episode will be particularly helpful for those of you who are still in school and planning to start a business soon. Or, for those that are in the midst of launching their holistic nutrition business right now.

Starting a business is confusing. It can often feel like you're being pulled in a million different directions and aren't sure what to actually do to see growth. This podcast episode is here to help!

We cut through all the noise and focus in on 5 key things to do when just starting. Things like social media, your business name, insurance, banking, and your website. We cover all the foundational business essentials in this episode.

If you're looking for a go-to resource on launching your holistic nutrition business than hit play on episode 43.

In episode 43: The top 5 crucial steps to take when starting your holistic nutrition business, we cover...

Why insurance is the #1 most important thing to set-up as a nutritionist...even before you get out of school.
Choosing a name for your business and handling all the legal stuff that goes along with that.
Personal banking vs. business banking. What's right for your business.
Why you shouldn't wait any longer to get started on social. Plus where to show up and how to get started.
Do you really need a website when just getting starting? And, what kind of website is best for beginners.

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About the Episode: The 5 Stages of a Powerful & Predictable Sales System for Wellness Practitioners with Joanna Sapir...

In episode 42, of the Go-To Wellness Pro Podcast, I'm chatting with Joanna Sapir on how to easily attract clients and convert leads as a health business owner.

Joanna, helps wellness practitioners & coaches have a clear plan to streamline their business and easily attract clients.

I had such a great time chatting with Joanna! This episode is filled with information no matter if you're just getting started or have been in business for years.

We cover the confusing difference between sales and marketing, the 5 stages of a powerful & predictable sales system, consultation call tips, and more during this podcast episode.

If you've ever wondered how to conduct a consultation call or convert more leads than you won't want to miss this episode!

In episode 42: The 5 stages of a powerful & predictable sales system, we cover...

The important difference between marketing and sales
When to use a sales page vs a program page on your website
The 5 stages of a powerful and predictable sales system
How to use a Red Velvet Rope policy to weed out the wrong people or tire-kickers
How to nail your consultations so that people are taking out their credit card by the end of the call!

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Thanks for listening to episode 41, of the Go-To Wellness Pro Podcast! I'm so excited to be back to recording after my maternity leave.

In this episode, I talk all about how my maternity leave went, what to expect from the podcast moving forward, and other exciting things I'm working on!

This is just a quick episode to thank you for listening and welcome you back to the podcast.

I'll be back in a couple of weeks with a brand new episode. I'm inviting a guest expert onto the podcast to talk all about sales and consultation calls. Stay tuned!

In episode 41: The Go-To Wellness Pro Podcast is Back, we cover...

How my maternity leave went during a pandemic.
What to expect from the podcast moving forward.
Other exciting things that I'm working on!
And a thank you for listening :)

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In episode 40, of the Go-To Wellness Pro Podcast, I'm chatting with Krista Goncalves all about how to earn more income as a health and fitness business owner.

Krista is a holistic brand strategist and copywriter for health and wellness entrepreneurs. She comes from a background in the health industry and really knows her stuff.

In fact, we talked for such a long time that I'm dividing this episode up into 2 parts! Make sure you listen to part 1 if you haven't already.

In this week's episode, we cover the last 3 reasons that you may not be earning enough money as a health business owner. Including...how to show up as the face of your brand, why making connections is important, and how to create multiple income streams.

I'm so thankful that Krista shared so much knowledge and I hope that these episodes will be helpful for you! That way you can grow your health business and earn the income you truly desire.

Not making enough money as a health and wellness business owner? Let's fix that!

In episode 40: How to Make More Money as a Health and Fitness Biz Owner (Part 2), we cover...

How to show up as the face of your brand using video. Even if you're a little nervous to get started.
Why building connections with others in your industry is so helpful in seeing business growth.
How to set-up multiple income streams and what kinds of money-making options you have available as a health business owner.
Why building connections and earning trust is at the core of running a successful health and wellness business.

Show Notes: https://julesdesign.co/40-money-health-business-owner-2
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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About the Episode: The 5 Reasons You're Not Making More Money as a Health Business Owner (Part 1)

In episode 39, of the Go-To Wellness Pro Podcast, I'm chatting with Krista Goncalves all about how to earn more income as a health and fitness business owner.

Krista is a holistic brand strategist and copywriter for health and wellness entrepreneurs. She comes from a background in the health industry and really knows her stuff.

In fact, we talked for such a long time that I'm dividing this episode up into 2 parts!

In this week's episode, we chat all about establishing a solid foundation for your health business, what to do if you're not seeing growth and the first 2 reasons that you may not be earning enough money as a health business owner.

I'm so thankful that Krista shared so much knowledge and I hope that these episodes will be helpful for you! That way you can grow your health business and earn the income you truly desire.

Not making enough money as a health and wellness business owner? Let's fix that!

In episode 39: The 5 Reasons You're Not Making More Money as a Health Business Owner (Part 1), we cover...

How to establish a solid foundation for your health and wellness business.
What to do if you're not seeing the growth you desire after 6 months to a year in business.
How to truly nurture and connect with your social media followers and email list subscribers.
How to create content that positions you as an expert and builds trust with your people.

Show Notes: https://julesdesign.co/39-money-health-business-owner-1
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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About the Episode: 7 Ways to Spring Clean Your Wellness Website...

In episode 38, of the Go-To Wellness Pro Podcast, I'm sharing how to freshen up your health and wellness website for Spring!

Has your website been running slower than usual? First things first, go take a speed test to see how your website stacks up.

If your score isn’t great, talk to your hosting company to see if they can do anything to speed up your site. You could be on the wrong hosting plan or they can install a CDN to speed things up.

The good news is that there are things you can do to clean the junk out of your website and ensure that it runs smoothly moving forward.

In this episode, I’ll be pushing beyond just installing a simple caching plugin to increase your site speed. Although, you should do that if you haven’t already. Here’s one I recommend.

Without further ado, let’s get into it! Hit play on episode 38, 7 ways to spring clean your website.

In episode 38: 7 ways to spring clean your wellness website, we cover...

Why it's important to refresh the copy and images on your website occasionally.
How to save space on your website and increase your site's speed.
How to set-up automated website back-ups to protect and secure your website.
Why simplifying the main menu on your website can help with sales and conversions.
How to refresh your website for Spring!

Show Notes: https://julesdesign.co/38-spring-clean-wellness-website
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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About the Episode: Type-A Perfectionism. How it Holds You & Your Nutrition Business Back...

In episode 37, of the Go-To Wellness Pro Podcast, I'm chatting with Jess Serdikoff all about type-A perfectionism and how it may be holding your nutrition business back from growth.

Jess, from Empowering Dietitians, helps RDs shed stress, build confidence, make a difference, and get the support they are looking for.

I absolutely loved chatting with her all about Type-A perfectionism in this week's episode.

We cover the root of the issue and where perfectionism comes from. Plus how it may be holding your business back and how to actually use this tendency to your advantage.

Are you a type-a perfectionist? Learn how it may be holding your health business back and how to make it work in your favor.

In episode 37: Type-A Perfectionism. How it Holds You & Your Nutrition Business Back, we cover...

What Type-A perfectionism is and where it comes from.
Why this mindset is holding your business back from growth.
How to stop doubting your expertise and move past analysis paralysis.
How to move past this perfectionism mindset by finally detaching from the outcome.

Show Notes: https://julesdesign.co/37-type-a-perfectionism
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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About the Episode: What's Better? A Premade Theme or a Custom Website for your Health Business...

In episode 36, of the Go-To Wellness Pro Podcast, I'm sharing my thoughts on what's better? A premade theme or a custom website for your health business.

I seriously get this question all the time. And, I completely understand why! There are so many gorgeous pre-made themes out there and talented website designers too.

Many of my clients are a little unsure if they need a custom website or if they should save some money and DIY it with a pre-made WordPress theme.

It can also be a little confusing when every designer has a different process to make sure that you find the right fit for a custom build. I think it’s important to see what’s out there and choose a designer that specializes in your niche.

Although I can’t make this decision for you, I am hoping to make it a little easier for you. Please consider these four things when choosing between a pre-made theme or a custom website.

Wondering if you should DIY your website or hire a website designer? Hit play on episode 36 to find out!

In episode 36: What's Better? A Premade Theme or a Custom Website for your Health Business, we cover...

4 things to consider when deciding if a premade theme or custom website is right for you.
How to evaluate your budget and make the best decision for your business.
How your time availability and tech knowledge can play a big role in this decision.
Why strategy is important to the website design process and how it helps to make your website actually convert.
What it's like to work with me on the Wellness Website Method!

Show Notes: https://julesdesign.co/36-premade-custom-website
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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About the Episode: Harnessing the Power of your Fitness Businesses Email List.

In episode 35, of the Go-To Wellness Pro Podcast, I'm chatting with Christina Bernhard all about email list growth.

Christina helps wellness professionals get consistent and strategic with their online business so they can connect with the ones that need them. She does this through email marketing, FB Ads, and funnels.

In this episode, we cover all things email list growth! From just getting started to set up a sales funnel that converts. This episode has something for everyone!

Is your email list set-up to sell your health program and book out your schedule? Hit play on episode 35 to find out!

In episode 35: Harnessing the power of your fitness businesses email list, we cover...

Why email list building is important and why every health business owner should have a list.
How to grow an email list filled with your ideal client.
How to nurture your email list subscribers and turn them into raving fans!
How to increase sales from your email list and create a solid sales funnel.

Show Notes: https://julesdesign.co/35-email-list
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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About the Episode: The Go-To Wellness Pro Podcast is on Maternity Leave! What to Expect While I'm Gone.

I'm now officially on maternity leave!

I'm recording and scheduling this episode ahead of time though...so I'm not sure if I've had the baby at this point or not.

Head on over to my Instagram to find out for sure!

In episode 34, of the Go-To Wellness Pro Podcast, I'm sharing what my maternity leave is going to look like.

If you're curious on how to take maternity leave as an entrepreneur than this episode may help you to see how that process works.

This episode covers what to expect while I'm away for the Go-To Wellness Pro Podcast and also for Jules Design.

The good news is that I'm accepting new design clients for my return to work this Summer. If you're interested in working together please fill out a project inquiry form and I'll get back to you asap.

In episode 34: The Go-To Wellness Pro Podcast is on maternity leave! What to expect while I'm gone, I cover...

What to expect while I'm away on leave.
How episodes will work while I'm away on leave. And, some sneak peeks into what I have planned!
What is happening with Jules Design, my current clients, and future design projects?
How to take the next steps to work together this Summer on your website or signature program.

Show Notes: https://julesdesign.co/34-maternity-leave
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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In episode 33, of the Go-To Wellness Pro Podcast, I'm chatting with Brittany McBean who is a copywriter and marketing strategist.

She helps coaches and online educators write the words that get you seen by the right people so you can serve the people who need you the most.

In this episode, Brittany shares 4 steps to find your ideal client. Narrowing down your messaging to one specific person is one of the most important things you’ll do for your business, BUT it doesn’t have to be that hard.

This episode outlines all the steps you can take to finally find your niche and feel super confident speaking directly to them.

Plus, so much more! Brittany shares so many tips & tricks to writing quality copy that converts. I can't even handle how good this episode is!

Wondering where to find your ideal client as a fitness pro or health coach? Hit play on episode 33!

Episode show notes: https://julesdesign.co/33-find-ideal-client
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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This week's episode is all about why you're attracting the wrong clients to your health business.

So maybe that means that your clients aren't willing to pay your premium prices or you're getting inquiries from people outside of your niche.

Or maybe, your clients are demanding. They are setting all the rules and expectations. And... it's driving you a little crazy.

I’ve totally been there myself, and I understand how dishearting it can be. So let’s fix this today! Because the reality is that you can attract your dream clients.

Hit play on episode 32 to learn how to attract your niche and start working with dreamy health coaching clients.

Episode show notes: https://julesdesign.co/32-attracting-wrong-clients
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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As many of you may know, I'm expecting a baby girl in March 2020!

When I started doing research on how to take maternity leave as an entrepreneur I was left confused and frustrated with the lack of resources out there. I somehow managed to put together my own maternity leave plan. But honestly, I have no idea if I'm doing right or not.

This is why I brought on guest expert Arianna Taboada to help you babyproof your business and plan for new motherhood...like a boss.

Arianna is a maternal health consultant, toddler mom, and author of The Expecting Entrepreneur (coming out in 2020!).

This chat was so eye-opening for me and I hope it will help you too! Hit play on episode 31 to learn how to take a maternity leave as an entrepreneur.

In episode 31: How to babyproof your business and navigate new motherhood like a boss, we cover...

How to prep your business for maternity leave and plan for new motherhood.
What every pregnant entrepreneur should know about how having a baby will affect their business.
What a maternal health consultant does and the benefits.
Why “transition time” when balancing business with a new baby is so important.

Hit play on episode 31: How to babyproof your business and navigate new motherhood like a boss!Episode show notes: https://julesdesign.co/31-babyproof-your-business
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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In this week's episode, I'm sharing how to drive more traffic to your website using Pinterest.

Pinterest is the #1 traffic generator for my own business. I've seen tremendous email list growth from it and I wanted to share my tips and tricks, with you, today on the podcast!

So let's jump into this action-packed episode all about Pinterest strategy! That way, you can start driving more traffic to your website. And more importantly, get your audience to take the actions you want them to take once they are actually on your website.

Looking for a Pinterest strategy that is simple and actually works? Hit play on episode 30 to learn how to use Pinterest as a health & fitness pro.

In episode 30: Pinterest strategy for health & wellness pros, we cover...

Why Pinterest is more of a search engine than a social media site.
How to use Pinterest keywords to your advantage, so your content can be found.
All of my Pinterest graphic tips & tricks to get your pins noticed.
How to go about actually creating graphics. Even if you aren't a designer!
How to schedule and automate so you don't have to waste time manually pinning.

Hit play on episode 30: Pinterest Strategy for Health & Wellness Pros!Episode show notes: https://julesdesign.co/30-pinterest-strategy-health-pros/
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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Today, I'm covering how to eliminate, automate, and outsource to organize your health & wellness business in the new year.

If you spent most of 2019 doing tasks that didn't bring you joy, didn't move the needle within your business, or simply weren't effective...then you need to listen to this episode!

I'm sharing how to get started eliminating unnecessary tasks from your to-do list, automating using tools and apps, and outsourcing so you can focus on what's really important. All so you can run and organized and profitable business!

Is your health business disorganized? Let's fix that! Hit play on episode 29 to learn how to eliminate, automate, and outsource.

In episode 29: How to declutter your health and wellness business, we cover...

What kinds of tasks you can eliminate or remove from your to-do list completely.
How scheduling and automating can save you so much time!
Some of my favorite tools for scheduling and automating within your health, wellness, or fitness business.
How to start outsourcing so you can focus on your zone of genius.
An invitation to work with me in 2020! More on the Wellness Website Method and Design My Signature Program.

Hit play on episode 29: How to declutter your health and wellness business!Episode show notes: https://julesdesign.co/29-declutter-your-health-business
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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In this week's episode, I'm sharing one thing that you can do to see big growth within your health and wellness business this year.

Why only one thing? Because I know you're busy.

You'll see so much more growth in your business if you get clear on the strategy behind your marketing plan. Instead of trying all the things...Let's try one thing, really really well.

Not sure what to do to get more clients as a health coach or nutritionist? Hit play on episode 28 to learn one thing you can do to book out your service or program!

In episode 28: One thing to focus on for BIG GROWTH as a health coach or nutritionist, we cover...

One thing you can do to be seen as an expert in your niche and book more of the right clients.
How to build trust with your audience so that people can't wait to join in on your latest offering.
How this strategy drives traffic back to your website which equals more sales.
The two kinds of content you should be creating to see big growth within your health coaching business.

Hit play on episode 28: One thing to focus on for BIG GROWTH as a health coach or nutritionist!Episode show notes: https://julesdesign.co/28-big-growth-health-coach
Music: Erio - Monolith: youtu.be/_oivKNpHNEE

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Happy New Year! This week, I'm back from the Holiday and New Year break with a brand new episode of the Go-To Wellness Pro Podcast! I'm sharing what I accomplished during 2019 and what I have planned for the New Year.

This year is definitely a little different since I'm expecting a baby and planning for my maternity leave in March. I'm not rushing into accomplishing my goals quite as hard as I usually do but that's totally ok with me. There is something to be said for saving some room for space in your life.

Are you ready to dive right in and start the intention setting for 2020? Hit play on episode 27...

Episode show notes: https://julesdesign.co/27-year-in-review/
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In this week's episode of the Go-To Wellness Pro Podcast, I'm covering the top 5 messaging mistakes that I see health & wellness pros making consistently on your website.

These things are keeping you from making a consistent income. In other words, you’re missing out on inquiries and sales from a lack of clarity in your messaging.

Writing persuasive copy that turns curious site visitors into paying clients can be a challenge. But it really doesn’t have to be like that. It should be easy for you to craft copy that converts.

You don’t have to be a copywriting expert to craft quality content. You just need to have a good understanding of who your selling to, what they struggle with, and how you can help them.

So, are you guilty of making any of these 5 common messaging mistakes on your health and fitness website? Listen to episode 26 to find out...

Episode show notes: https://julesdesign.co/26-messaging-mistakes-website/
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I’m so excited for you to listen to this episode of the Go-To Wellness Pro Podcast with special guest, Stephanie Long. I had such a great time chatting with her all about how you can set-up and launch your nutrition business with ease.

She is a former holistic nutritionist so she totally understands the process of starting a business from scratch. She is now a business coach and is such a great resource for nutritionists and dietitians.

That being said, if you aren’t a nutritionist you should still listen in on this episode! The things we talked about are going to be helpful for any kind of health & wellness business that is in the starting stages.

If you’re just launching your business then this episode is going to guide you through those crucial starting steps to set things up for success.

In episode 25: How to start your nutrition business from scratch, we discussed...

How to evaluate your skills and goals and use them to launch your nutrition business.
Setting up a solid foundation for your holistic nutrition business.
How to pick a niche and attract your ideal client.
Why setting up a signature program as a nutritionist or dietitian is so important. Even when you're just getting started!
How to create valuable content that will help you attract your ideal client and book out your program.

Hit play on episode 25: How to start your nutrition business from scratch...Episode show notes: https://julesdesign.co/episode-25-start-your-nutrition-business
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Today, we are shifting gears and winding down for the holiday season. I've spoken before about how I don't love the hustle mindset that so many entrepreneurs fall victim too. After all, I'm sure you didn't start your business just to become a workaholic.

In this episode of the Go-To Wellness Pro Podcast, I share my experience with burnout and how I shifted gears to stop feeling overwhelmed. I also share why the hustle mindset is toxic and how to avoid it...especially during the holidays.

In episode 24: How to avoid burnout during the holiday season, we talk all about...

Why the hustle mindset is toxic and how to avoid it during the holidays.
My personal experience with burnout and how I changed my story.
How to incorporate more freedom into your business.
My tips & tricks to quickly set boundaries and avoid overwhelm around the holidays.

Episode show notes: https://julesdesign.co/episode-24
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In the last episode of the Go-To Wellness Pro podcast, I talked all about how to create absolutely irresistible content on your website.

A content plan is important because it leads to more email list conversions, client inquiries, and a booked out schedule. Make sure you listen to that episode if you haven't already.

Today is a follow-up episode to one an I did a few weeks ago on creating high converting challenges. In that episode, I shared why challenges are one of the best email opt-ins for health and wellness pros. Plus, how to increase conversions to your paid program within your challenge.

The only thing missing from the conversation is the marketing side of things. This is exactly what we are talking about today in episode 23: 3 ways to promote your next fitness challenge.

In episode 23: 3 ways to promote your next fitness challenge, we talk all about...

3 easy ways to promote your next challenge without having to spend money on paid ads.
How early and often you should post and share about your free challenge with your audience.
How to nurture leads on your email list and convert them to buyers.
Why video is key when promoting on social media.
My Pinterest strategy that allows you to grow your email list on autopilot.
How to effectively ask people to share your challenge on social media.

Hit play on episode 23: 3 ways to promote your next fitness challenge...Episode show notes: https://julesdesign.co/episode-23
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In this week's episode, I'm talking all about how to create absolutely irresistible content on your website. This is the kind of content that your ideal client can't wait to read, watch or listen too.

I'll cover how to create strategic content so that you can get more traffic over to your website, be seen as a leader in your community, and earn the trust of your website visitors faster.

A content plan is important because it leads to more email list conversions, client inquiries, and a booked out schedule.

In episode 22: How to create irresistible content that equals more website traffic, we talk all about...

Why creating content drives traffic back to your website, allows you to be seen as an expert, and builds trust with your ideal client.
How to choose the type of content strategy that is best for your business so you can stick with it.
Why video and audio build a faster connection with your audience than written content alone.
How to make the most of your content with successful SEO and Pinterest strategies.
How to make your content irresistible to increase conversions and sales on your website.

Hit play on episode 22: How to create irresistible content that equals more website traffic...Episode show notes: https://julesdesign.co/episode-22
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In this week's episode, I'm so excited to introduce you to Michelle Weber. Michelle helps health pros and female entrepreneurs create their dream life by letting go of overthinking to confidently step into who they are.

We talked all about mindset, so you can stop playing small and start making big confident moves as a business owner. All in a way that feels natural, easy, and good.

In episode 21: Why being you is more than enough, We discuss...

How to release who you aren’t to step into who you are
How to build up belief in you & your business
Why showing up online as your true self is the best way to connect
How to discover and overcome limiting beliefs that are holding you back from growth
Why chasing success & achievements leaves you feeling “not enough”

Hit play on episode 21: Why being you is more than enough with Michelle Weber...Episode show notes: https://julesdesign.co/episode-21
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Today's episode of the Go-To Wellness Pro Podcast covers one of my favorite topics! Email list growth. This is something that always goes hand in hand with any successful website design strategy.

Today I'm covering challenges! They are the perfect opt-in strategy for health coaches, wellness pros, and fitness entrepreneurs who want to grow their email list and be seen as an expert.

Plus, they are one of the highest converting opt-in incentives that you can create as a health and wellness pro.

In episode 20: Creating high converting challenges for your wellness business, I'm covering...

What a challenge is and why you should create one as a health expert.
How to create a challenge that grows your email list and equals more sales.
How to make sure that your challenge solves a specific problem or pain point for your ideal client.
Why keeping things simple is the way to go for both you and participating challenge members.
How to make your challenge interactive so you can build a personal connection...which, leads to more sales!

Hit play on episode 20: Creating high converting challenges for your wellness business...Episode show notes: https://julesdesign.co/episode-20
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Today's episode of the Go-To Wellness Pro Podcast is a little more on the personal side. I'm sharing my story, and why I became a web designer for health & wellness experts.

So grab a coffee, your favorite green smoothie, or whatever you like to drink and let's get to know each other a little better!

In episode 19: my story, why I became a web designer for health & wellness experts, we'll cover...

How Jules Design originated and why it ultimately failed.
How I became a self-taught graphic designer and web developer.
What my business was like both then and now.
Why niching down was key for my business growth and is for yours too.
Why I love working with health pros and conscious brands!

Hit play on episode 19: My story, why I became a web designer for health & wellness experts...Episode show notes: https://julesdesign.co/episode-19/
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In today's episode of the Go-To Wellness Pro Podcast, we're talking all about your website's homepage. I'm covering the top 5 things you should have on your homepage to book more of your ideal client and fill-up your schedule.

If you haven't been getting great results from your website then it's time for a change! You won't want to miss this episode with a few quick things you can do to improve your homepage today.

I cover everything from creating a call to action that converts to selecting quality imagery and graphics for your homepage. If you've been wondering how to fix up your homepage then you're going to love this episode.

In episode 18: how to improve your health and fitness homepage to attract the right audience, we'll cover...

5 things to add to your homepage to book your ideal client.
Why appealing to everyone on your homepage isn't working and what you should do instead.
How to create an effective call to action that keeps users browsing around your website for longer.
Why imagery and graphics are key and how to select the right ones.
How to simplify your website's main menu to get your ideal client to click on the most important pages of your site.

Hit play on episode 18: how to improve your health and fitness homepage to attract the right audience...Episode show notes: https://julesdesign.co/episode-18
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In the last episode of the Go-To Wellness Pro podcast, I covered 5 ways to create a powerful about page as a health coach. Your About Page is one of the most viewed pages on your site. It’s also one of those pages that we all generally set up once and then forget about. Don't let that happen to you!

Today's episode is a special one because it's my first time interviewing someone on the podcast! I'm chatting with Ashley, from That Clean Life which is an all-in-one personalized nutrition platform for health and wellness pros.

If you're looking for an easy way to create meal plans and shopping lists for your clients then you're definitely going to want to listen to this episode.

Ashely shares how That Clean Life can make your life so much easier! From email opt-in incentives, to 1-on-1 client meal plans, to scaling your business with programs and memberships. We talk about it all!

That Clean Life truly grows alongside your business. It's such a powerful platform for wellness pros like nutritionists, dieticians, and health coaches...just to name a few.

In episode 17: why you need to be using a meal planning platform in your wellness business, we'll cover...

What That Clean Life is and who it's for.
How to use That Clean Life to create email opt-in incentives that grow your list and help your ideal client.
Why creating meal plans and shopping lists with That Clean Life is so much easier than doing it all yourself.
How to use That Clean Life effectively when working 1-on-1 with clients.
How to use That Clean Life to grow and scale your business with programs and memberships.

Hit play on episode 17: 5 ways to create a powerful about page as a health coach...Episode show notes: https://julesdesign.co/episode-17

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We’ve all heard that the About Page is one of the most viewed pages on your site. It’s also one of those pages that we all generally set up once and then forget about.

I challenge you to take a look at your About Page and see if it’s really up to date. While you’re there, see if you can incorporate the 5 ways to create a powerful about page as a health coach, that I'm covering on episode 16 of the Go-To Wellness Pro Podcast.

As a website designer, I’m always viewing websites, out there in the interwebs, for both best and worst practices. I’m here to tell you that writing a killer About Page, isn’t a challenge at all!

Sure, it takes a little time and effort. But, in my opinion, that time spent is well worth it. If written correctly, your About page will truly connect with your niche and turn interested prospects into buyers.

On episode 16: 5 ways to create a powerful about page as a health coach, we'll cover how to...

Take photos of yourself (or hire a photographer!) that connect and inspire
Write copy on your about page that connects with your ideal client and converts them to buyers.
Make your about page all about the reader, and less about you.
Include a killer call to action that will get you the results you want from your about page.

This episode of the Go-To Wellness Pro Podcast is for every single health and wellness business owner out there. We all have about pages and generally speaking they could probably use a little tweaking.

Hit play on episode 16: 5 ways to create a powerful about page as a health coach...Episode show notes: https://julesdesign.co/episode-16/

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On the last episode of the Go-To Wellness Pro podcast, I covered how to create and scale an online program that your ideal client will love. Creating everything with your ideal client in mind will set you up for a successful health & wellness business.

Today, we are diving in a little bit deeper and talking about something super important. Your niche.

Have you ever felt like things just aren’t working in your business? I totally understand and have been there myself.

It's possible that things aren't shifting into alignment because you are serving the wrong niche or your audience is too broad.

I'm sharing my own struggles with niching down on the podcast today. Plus, 5 signs that your health & fitness business needs a new niche.

On episode 15: 5 signs that your health biz needs a new niche, we'll cover how to...

Niche down and get targeted on who you serve.
Stop bargain shoppers from hurting your business.
Launch your next service, program or course to raving fans instead of crickets.
Feel inspired by your business and your clients by finding your ideal niche.
Use your specialization or certification to finally niche down and be seen as an expert.

If you've been struggling to find a niche or simply aren't selling to your existing niche then it might be time to consider a change. You definitely won't want to miss this episode of the Go-To Wellness Pro Podcast!

Hit play on episode 15: 5 signs that your health biz needs a new niche...Episode show notes: https://julesdesign.co/episode-15/

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Today we are covering how to create and scale an online program that your ideal client will love!

The reality is that if your ideal client doesn't want your program then they aren't going to buy it. Creating everything with your ideal client in mind will set you up for a successful health & wellness business.

Luckily, we can take just a few steps to ensure that we are creating a program or course that is built for our ideal clients. One that will bring them life-changing results and will be irresistible.

On episode 14: How to create and scale and online program that your ideal client will love, we'll cover how to...

Successfully survey your audience to find out what they want.
Do market research and why it's important.
Think about your client's pain points when creating your program.
Structure your program or course in a way that your ideal client will love.
Keep your ideal client in mind when creating and selling your program or course.

If you're creating a 1-many program or course for your health & wellness business then you won't want to miss this episode of the Go-To Wellness Pro Podcast!

Hit play on episode 14: How to create and scale an online program that your ideal client will love...Episode show notes: https://julesdesign.co/episode-14/

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On today’s episode, we will cover how to naturally transition from a 1-on-1 service to a group program that sells for your health and fitness business.

I'm all about making things easy and not overcomplicating your business. That's what this episode is all about!

Instead of re-inventing the wheel, we will start with what you already know and are an expert in. Your 1-on-1 Services.

That way you can naturally transition from services to a program or course. Plus, it's already guaranteed to bring your clients lasting change in their lives while also growing and scaling your business.

On episode 13: How to naturally transition from 1-on-1 services to a group program, we'll cover...

How to turn your 1-on-1 service into a group program.
How you can make your services less hands-on so that you can create a group program or course.
How to naturally transition from services to a group program.
How this approach can make marketing your program so much easier and more effective.

I know you already have enough to work on. So, let's make thing easy on you. You won't want to miss this episode of the Go-To Wellness Pro Podcast!

Hit play on episode 13: How to naturally transition from a 1-on-1 service to a group program.Episode show notes: https://julesdesign.co/episode-13/

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On today’s episode, we will cover everything you've wanted to know about creating enticing bonuses for your health & fitness course.

Bonuses are one of the top ways that course creators can add tremendous value to their program. They entice students to join with additional results-focused content, on top of the core course modules that they will receive. Naturally, this enhances the value of the course and increases conversion rates.

On episode 12: Creating enticing bonuses for your health & fitness course, we'll cover...

What a bonus is and why you should add them to your course.
Best practices for adding bonuses to your course.
The best kinds of bonuses to create for a health & wellness course.
How to tell your audience about these bonuses to get higher conversion rates.

Bonuses are a key step to creating a course or program that sells. You won't want to miss this episode of the Go-To Wellness Pro Podcast!
Hit play on episode 12: Creating enticing bonuses for your health & fitness course!Episode show notes: https://julesdesign.co/episode-12/

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On today’s episode, we will cover how to price your group program or course as a health pro. The goal is for you to be able to charge a premium price and earn the income you desire.

Pricing is a tricky topic that we all question no matter how long we’ve been in business. You'll learn how to price your 1-many group program, course or membership site to sell. I’ll go over things you’ll want to keep in mind when you’re deciding what pricing makes you feel good.

On episode 11: How to price your group program or course as a health pro, we'll cover...

Money blocks and overcoming resistance around charging premium prices.
How to price your program in a strategic way that makes your ideal client and you happy.
How your program's value and results play a big role in establishing it's price.
Practical ways that you can assign a dollar value to your own time and your program.
How to step into your power, charge those premium prices you desire, and feel good about it.

Pricing is a topic that I get lots of questions about. So don't miss this jam-packed episode of the Go-To Wellness Pro Podcast!

Hit play on episode 11: How to price your group program or course as a health pro.Episode show notes: https://julesdesign.co/episode-11

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On today’s episode, we will be talking about how design can up-level your health & wellness program or course. Leading to better results for your clients and a booked out program for you! And, who doesn’t want that?!

I’ll share 4 ways that design can improve your 1-many program and make you look like a true professional.

I’ll also be covering all of the details of my brand new service offering, Design my Signature Program. You’ll learn how having a design partner can help you launch your program faster and earn more income.

Episode show notes: https://julesdesign.co/episode-10

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On today’s episode, we will be talking about all things email opt-in incentives. For those of you just starting your business, I'll cover what an email opt-in incentive is and how it can help grow your business.

I'll cover the top 3 mistakes that I see health and wellness pros making with their current email opt-in freebies. Plus, how to fix these common mistakes and create a high converting incentive for your ideal client.

Creating an opt-in incentive that is strategic is key to actually getting your ideal client on your email list.Episode show notes: https://julesdesign.co/episode-9

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Have you ever wondered what actually goes into making a successful program, course, or membership site? Today’s episode will walk you through exactly what you should create for a successful launch of your signature program.

We'll cover everything from video thumbnails, to branding, to writing all of your core copy. You'll learn all my tips & tricks for success along the way. By the end, you'll have a clear picture of what to create and how to get started.

I'm here to help you and become your design & tech partner!

On this episode, I'm sharing the details of my brand new service offering, Design My Signature Program.

Episode show notes: https://julesdesign.co/episode-8

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Today’s episode will walk you through exactly what you should include on your program's sales page so that it sells to your ideal client. The goal is to build a results-focused sales page that clearly explains the value and invites people to join in.

Plus we will cover why your limiting beliefs are keeping you from making the money you desire and why testimonials are a powerful sales tool.

I'm here to make creating a sales page that converts, easy for you!Episode show notes: https://julesdesign.co/episode-7

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Today’s episode is for those of you who are ready to create a signature program, course or membership site for your health & wellness business.

But, you aren't quite sure which platform to build everything on...

And, I get that. There are so many options out there. I can be overwhelming!

I'm here to make the tech side of things easy for you!

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Today’s episode is for you if you’re ready to scale and transform your business from 1:1 to 1:many. I’m going to show you how to create a signature program, course, or membership site for your health and wellness business.

Are you ready to scale your business and create a powerful signature program that will get your client's amazing results?! Hit play on the episode to listen to get started!

Episode show notes: https://julesdesign.co/episode-5

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Today on the Go-To Wellness Pro Podcast, we're talking all about how to create a powerful signature offer for your health and fitness business!

A signature offering is NOT focused on all the details of what’s included in your perfectly curated service package. It’s focused on the RESULTS that you're getting for your client.

If you're ready to make lasting change in your client's life, save yourself time, and make more money then a signature offering is going to be key for your business. Hit play to listen to the episode!

Episode show notes: https://julesdesign.co/create-powerful-signature-offer-health-fitness-business

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Today I’m going to share with you all the details about how to craft a brand message. A brand identity is so much more than the visuals. It’s also about your messaging or the story that you're putting out there for your ideal client to connect with.

Show Notes: www.julesdesign.co

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This week we’re talking all about why your website isn’t selling your service or offering and how we can fix that. Your website has the ability to be a salesperson for your business and this week I'm going to cover exactly how you can do that.

Show notes: www.julesdesign.co

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Welcome to the Go-To Wellness Pro Podcast! I created this podcast to help you grow a thriving and profitable health business online. This podcast is all about attracting your tribe, growing your business and living the lifestyle you’ve always dreamed of.

Show Notes: www.julesdesign.co

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Go-To Wellness Pro Podcast: Recent Episodes

Julie Ralston