LET'S MAKE WAVES with Rana Mouawad: Recent Episodes
Rana Mouawad
Your weekly dose of personal branding, marketing strategy, content marketing, business advice, growth mindset and more. Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.
What if the biggest threat to scaling your business isn’t your competition… It’s your own fear of being visible?
In this crucial episode, we’re confronting the “invisible entrepreneur” mindset.
This isn’t about lacking ambition; it’s about brilliant founders who undercharge for their expertise, avoid the spotlight that builds authority, and create incredible value that nobody sees because they’re terrified of being visible.
Playing small doesn’t just limit your current opportunities – it actively undermines your market position and guarantees market invisibility. And in today’s economy, invisible businesses don’t scale – they survive, barely.
In This Episode, You’ll Discover:
The 5 Signs of “Playing Small”: From underpricing your offers to hiding behind generic messaging and waiting for business perfection.
The Psychology: Why even successful entrepreneurs fall into the trap of playing small due to fears of being “too much,” market judgment, or even the consequences of success.
The Market Reputation Compound Effect: How playing small trains the market to see you as a commodity, trapping you in a self-limiting cycle.
The 5 Business Shifts That Change Everything: What happens when you stop, including attracting opportunities instead of chasing them and becoming a market maker.
Actionable Strategies to Stop Playing Small (Start Here!):
- Audit Your Positioning for “Small Language”: Identify generic positioning and minimizing results in your messaging.
- Own Your Unique Market Position: Clarify what you do that others don’t and lead with that distinct value.
- Take One Bold Market-Facing Action This Week: Publish that contrarian take, pitch that podcast, or share your methodology publicly.
You were meant to take up market space, to solve problems others can’t, to build a business reputation that reflects the full truth of what you’re capable of creating.
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #63: The Hidden Cost of Playing Small: Why Invisible Entrepreneurs Never Scale first appeared on Rana AlBasri Mouawad.
One of the key pillars when intentionally controlling the narrative and building your Personal Brand is showing-up online & offline.
Being visible has been one of the biggest struggles for entrepreneurs and business owners because of the preconceived pressures of “figuring-out” visibility on social media.
After working with many business owners, I share with you the common mindset blocks that most of them face when it comes to showing up online.
In this episode, I take you through:
– The mindset shifts that need to happen to unlock how to understand being on social media as a business owner
– The shift that needs to take place in-terms of being “you” online and offline
– The reality of online authenticity as a business owner… or what I label as “curated authenticity”
I hope you enjoy this episode!
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #62: What does “Showing-up” really mean for Business Owners? first appeared on Rana AlBasri Mouawad.
What is about Public Speaking that can be exhilarating for some and nerve recking for others?
No person is better to talk about mastering the mic and the art of public speaking than 4-time TedX Speaker and Forbes Women Speaker Dr. Rana Sabra – a global business strategist and marketing advisor.
In addition to empowering over 2000 clients and students worldwide by providing tailored marketing solutions in 15+ countries, Rana has mastered different types of stages, from the boardroom and university classrooms to global stages and forums.
I sat with Rana to pick her brain about public speaking.
- What factors makes a good speaker?
- What are tried and tested tactics that can make any presentation captivating to its audience?
- What can we do today to position ourselves as public speakers with intention?
Beyond the art of mastering public speaking, this conversation will help you understand what will make your audience listen, engage and remember you when you’re on and off the stage.
I hope you enjoy our chat!
You can find Dr. Rana Sabra on:
- Website
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #61: Mastering the Mic – Insights from a Public Speaking Pro with Dr. Rana Sabra first appeared on Rana AlBasri Mouawad.
Everyone’s journey in entrepreneurship is different, few things are common that many of us experience at one point of our journey:
Stagnating. Uninspired. Overwhelmed. Imposter. Unheard. Or worse… Unseen.
Building a business that you dream of creating, yet playing by everyone else’s rule is part of the problem. The loud “cookie cutter approaches” to branding, marketing, social media presence can cause founders to fall-out of love with their business.
In this episode, my guest, Marina Gerges – Brand Strategist. Personal Brand Coach. Speaker and World Traveler – breaks it down and shares her unique strategies that helps female founders to get what they deserve: to be seen & paid for who they are by having a brand that reflects their style, personality and vibe!
Connect with Marina on:
- Website
- Wisdom Within – Egypt Retreat 2025 (Waitlist)
Hope you enjoy this episode.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #60: How to Build a Brand that Reflects your Style & Vibe with Marina Gerges first appeared on Rana AlBasri Mouawad.
Personal Branding, Networking, Storytelling, Growth Mindset and Self Reliance are some of the key topics discussed in this episode with the communications powerhouse, Maha Abouelenein— a trailblazer in bridging cultures and industries.
With over 30 years of experience, Maha has worked with some of the biggest names in tech and business, including Google, Netflix, and Careem. She’s the founder and CEO of Digital & Savvy, advising figures like Gary Vaynerchuk and Deepak Chopra.
She’s also the author of “7 Rules of Self-Reliance”, a bestselling book that inspires readers to take control of their destinies and thrive in uncertain times.
In this episode, Maha lays it all out, sharing valuable insights about self reliance, accountability, building a name & reputation, the art of networking and how to thrive with AI.
Connect with Maha on:
- Website
- Savvy Hour – Maha’s Group Coaching
- 7 Rules of Self Reliance – Maha’s Book
Hope you enjoy this episode.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #59: Mastering Storytelling & The Art of Self-Reliance with Maha AbouElEnein first appeared on Rana AlBasri Mouawad.
“What do I want to be known for?”
Let’s talk about something that can completely transform how you’re seen in your professional world: POSITIONING.
It’s not just a fancy term—it’s the key to being memorable, impactful, and truly you. Whether you’re a CEO, a founder, or a working professional, nailing your positioning can open doors you didn’t even know existed.
Your positioning is your power. It’s what turns your personal brand from a whisper into a roar!
In this solo episode, I explain
- What Is Positioning?
- How can Positioning give you a competitive edge?
- Positioning & Messaging
Hope you enjoy this episode.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #58: Your Personal Brand’s Superpower is in your Positioning first appeared on Rana AlBasri Mouawad.
Building a brand is not an easy feat – let alone building a luxury brand!
My guest this week is Moe Samman; a luxury brand consultant and expert, co-founder of Longe Black Branding Firm, co-founder of Lxias Consulting, entrepreneur, educator and a disruptor.
His mission is to redefine the standards of how luxury brands are built and marketed from MENA to the world.
Moe Samman is someone who is celebrated for his capacity to elevate local brands to the international market in record time. His success stories with Longeblack illustrate his exceptional talent in brand development and market expansion.
In this episode, we touch on many topics, such as:
- The luxury customer psychology and expectation
- Key branding elements to dominate a luxury segment
- Biggest challenges for founders who want to shine in the luxury category
- Luxury experience across the value chain… and much more.
Whether you’re in the MENA region or not, if you’re working on building a luxury brand, or looking for a consultant to help you reach that goal, this conversation with Moe Samman will be a game changer for you.
Connect with Moe Samman on:
- Moe’s Instagram
- Moe’s LinkedIn
- LongeBlack
- Lxias
Hope you enjoy this episode.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #57: From Exclusivity to Desire – Luxury Brand Strategy with Moe Samman first appeared on Rana AlBasri Mouawad.
In the early days of my career in communications and PR, I worked with leadership personalities & public figures, where we created communications strategies to help them build credibility & trust.
At the time, no one called it “Personal Branding”, but that was exactly what we were doing! The work, communications strategy, content, media interviews, publishing books and public speaking was all used to ultimately build my client’s influence.
Today, this is thought leadership and personal branding. The media scene changed but so many principles are still standing strong.
In this solo episode, I explain why thought leadership is the new currency in our information-saturated space, how to be visible online, and all about consistently sharing valuable insights and speaking on issues that impact your industry.
How customers perceive your personal brand can significantly impact your business. Thought leadership helps shape this perception by demonstrating your expertise and commitment to providing value.
Hope you enjoy this episode.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #56: Credibility & Trust creates Influence first appeared on Rana AlBasri Mouawad.
If you’re a founder or working on becoming one, this episode will give you lifeline advice that will impact your entrepreneurial journey.
In this episode, my guest is Helen McGuire – a founder who pioneered 2 global diversity-focused platforms all while building her family of 5.
We talk about her entrepreneurial experience, her purpose principles in founding a business, building a business from a female lens, her book, her soon to launch program and everything in between.
Some of the topics covered in our chat:
- Failure and different issues founders face
- Finding the right information, the right mentorship and building a support system
- Sales, hiring advice and the value of business validation
- Authenticity and becoming the brand face of your business
- Networking, accountability and commitment
Helen is one of the 0.5% female founders globally to successfully exit her company, selling it for 7-figures in 2023. Her decade-long journey of giving birth to award-winning businesses makes her experience worth learning from.
I hope you enjoy this episode and start applying these valuable lessons to your own founder journey.
Key resources mentioned in the episode:
- Helen’s Website
- Find Helen on LinkedIn
- Find Helen in Instagram
- Links to Helen’s Free Resources
- The Founder’s Sanctuary
- The Female Founder Formula Book
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #55: Building a Business with Purpose & the 7 Female Founder Principles – with Helen McGuire first appeared on Rana AlBasri Mouawad.
Fascinating your audience with the “right” content takes a mindset shift towards content creation and how it is received by the audience – starting with understanding that to create a connection, the content needs to tick several boxes:
- Leveraging storytelling when applicable
- Creating a clear emotional connection
- Consistency with brand voice, purpose & mission
- Hosting it on the right platforms
- Being part of an overall strategy, designed towards a specific goal
In this episode, I take you through what takes professionals like you, to build a personal brand that resonates with the right target audience, and how to recognize effectiveness, authenticity, and connection in effective content.
In this episode, we discuss:
- Content Strategy – and how it is the foundation for planning content that fascinates
- Human Psychology – and how it plays a role in understanding perspectives
- Fascinating Content created with Strategy & Tactics in-mind
- 4 Key elements in strategy & crafting a compelling narrative
- 6 Key elements in tactics & the unwavering commitment to personal brand growth and evolution
Mentioned in this episode: PERSONAL BRAND MASTERY QUIZ
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post #54: ⏰ Fascinate Your Audience With The Right Content first appeared on Rana AlBasri Mouawad.
This is the last episode of the season… I come to you in this raw unscripted episode, giving you an inside look into what will I be looking at when conducting a mid-year review for my work and for my personal brand.
In this episode, I take you through some of my annual goals, and how did I perform during the course of these first 6-months… and my plans while reviewing some of those results.
The aim is not only to reach the goals that I set in the beginning of the year, but to also assess what worked and what didn’t … and use the remaining half of the year to pivot, change or “fix” anything in my strategy.
I wish you all a wonderful summer months. I hope you make the time to assess your goals and how far you’ve come since setting them with a mid-year review and assessment.
Have a wonderful summer and see you in a new season in September
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post I’m Sharing Bits of my Mid-Year Review first appeared on LET'S MAKE WAVES.
- What is a Brand without authenticity, relatability and connection?
- What is a Brand without a clear promise that is rooted in the Value Chain?
- What is a Brand that is built on social platforms VS thought leadership and content creation?
- What is a Brand without soft skills and just hard skills in the world of AI?
If these questions ever crossed your mind, you’ve come to the right place. In this episode , I had the pleasure of chatting with Baaghil, also known as The Brand Scientist, in an in-depth discussion about building a brand today and into the future.
Our conversation took many fascinating turns. We covered topics like brand promise, values and authenticity, customer journey and value chain, social media, influencers, and even our future with AI.
A brand is truly beyond a logo and aesthetic.
Baaghil’s insights are rooted in his extensive experience and unique approach to branding, making this episode a treasure trove of valuable information for anyone looking to understand and enhance their personal or business brand.
I hope you enjoy this episode, and it helps you to start applying these invaluable lessons to your own brand journey.
Click here to connect with Baaghil on LinkedIn
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post Relevance, Relatability & The Importance of Values when building a Brand – with the Brand Scientist, Baaghil first appeared on LET'S MAKE WAVES.
A Personal Brand Story is all about You and Your Business or Profession.
While brand stories must be interesting and attractive, the key is that it must be strategic! It should be the bridge that connects your business to your target audience.
In this week’s episode, I chat with Reme Mancera, a personal brand strategist who is specialized in helping entrepreneurs share their story strategically to make their offering stand out.
Based in Spain, Reme works globally with course creators, coaches and service providers by using her framework “Story Connectors” to identify key moments in someone’s journey that they can share to highlight key factors of what they sell, to gain their audiences’ attention, trust and intention to buy.
This episode is jam-packed with advice on building a personal brand story that is captivating, yet also strategic.
Links mentioned in the episode:
- Connect with Reme on her Website
- Follow Reme on Instagram
- Follow Reme on LinkedIn
- “Who Cares About My Story” Podcast
- 30 Examples of Story Connectors
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL GUIDE is now available to download!
PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post Your Brand Story is Relevant and Worth Telling – with Reme Mancera first appeared on LET'S MAKE WAVES.
We’ve all been there… you’re on a mission to create social media content for your brand or business… you sit and stare at the screen and nothing is coming to you!
You’re not alone and this is more common than you think! We all know that creating content for our social media platforms is important for our personal brand and business, but the overwhelm is making the process difficult.
In this episode, we double down on 5 ways that will help you to never run out of content ideas!
In order for you to keep your sanity and keep an engaging social presence, here are 5 ideas that will help you in finding an easy way to create consistent content on social media.
Note: In this episode, other episodes were referenced to help you with your content creation:
- Episode 19: BTS – How I batch my Content
- Episode 16: Get Unstuck – 20 Social Media Content Ideas Perfect for Entrepreneurs
- Episode 6: 15 ways to Repurpose 1-piece of Original Content
- Episode7: How to create 1-Month Content Calendar in 1-Hour
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post 5 Ways to Never Run out of Social Media Content Ideas first appeared on LET'S MAKE WAVES.
If in the midst of frustration, you asked yourself any of these questions:
- Why is a “popular” guide not giving me the branding solutions I’m looking for?
- What is at the heart of a brand?
- How important is the brand story to my brand?
- Why are big companies trying to put on a personal “face”?
- Do I need to control the narrative and build my personal brand?
- How do I know what is “wrong” with my brand?
Then this episode is for you.
I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where – with her fiery charisma – she took me on the journey of what it means to build a brand.
Michelle is making branding waves by recognizing there is no cookie-cutter answer to any branding question. Whether it is a large institution or a single entrepreneur, the approach needs a liaison to translate and re-communicate the brand.
Her experience has been in the fashion industry for over 3 decades and she’s worked with countries from the Artic Circle to Africa. Michelle is an American expat who lived in Europe for 15 years and has a very unique perspective on understanding branding with consideration of culture, community, and diversity.
You can connect with Michelle on these platforms:
Website: http://www.Michellebalaun.com
LinkedIn: https://www.linkedin.com/in/michelle-balaun-81617627/
Instagram: https://www.instagram.com/michellebalaun/
To book Michelle’s Mini Magic Workshop: Live Brand Audit, direct message her on LinkedIn or Instagram.
Here is the FREE gift to download from Michelle, her IDEA HURRICANE
Idea-Hurricane-2-1Download
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun first appeared on LET'S MAKE WAVES.
There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program.
The valuable potential within a company’s workforce often goes unnoticed and it is time for businesses to recognize the untapped potential of their employees in shaping the company’s success.
In this episode, we delve into the benefits of employee advocacy, the advantages it has for companies and outline what can be the next steps to kickstart this process of building employee advocacy.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post Unlocking the Power of Employee Advocacy first appeared on LET'S MAKE WAVES.
Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand’s triumph or downfall in today’s dynamic market?
If so, this episode is tailor-made for you…
I am thrilled to introduce our esteemed guest, Jaafar Hamza, a branding expert hailing from The Kingdom of Bahrain.
As an accomplished author (who has written 6 books and 2 are in the pipeline), founder of BOXOBIA (a renowned brand strategy and design communication house), speaker and lecturer, Jaafar graciously shares his wealth of knowledge and experience in the realm of branding, addressing some of the most pressing questions about what truly drives brand success in today’s ever-evolving landscape, where he also offers invaluable insights into branding strategies specific to the Middle East region, while also providing a global perspective.
Luckily, in this episode, Jaafar also gives us a deep dive into his approach of “Designing Brand Success” using his methodology of integrating Human-Centric Design, Product-Centric Design and Market-Centric Design into brand strategy.
You will find Jaafar Hamza on these platforms:
LinkedIn: https://www.linkedin.com/in/jaafarhamza/
Boxobia: www.boxobia.com
X (Twitter): https://twitter.com/JaafarHamza
Instagram: https://www.instagram.com/jaafar_hamza/
Last, but no the least, this episode marks a milestone for Let’s Make Waves Podcast as we welcome our first guest speaker. This episode holds a special place in my heart, and I hope you enjoy my conversation with Jaafar and receive the value it was intended to share.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post “Designing Brand Success” – A Conversation with Jaafar Hamza first appeared on LET'S MAKE WAVES.
If I told you that your personal brand can
- Serve you like a backstage pass to better opportunities in life and business
- It’s your key to sharing your voice
- It helps you connect with the right crowd
- It supports in building a sustainable business
- It helps in your career advancement
Would you still struggle in believing that your personal brand requires your focus to build?
This week’s podcast episode talks about the steps and elements that many professionals skip or ignore when building their personal brand, that could cause this struggle. I share the most common pitfalls that I see on repeat in the episode. Please go have a listen and do come back and share any other struggles have you experienced that was not covered in the episode. Let’s share experience for the benefit of this amazing community!
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post Navigating Common Struggles in Building a Personal Brand first appeared on LET'S MAKE WAVES.
Do you find content marketing mysterious? It’s definitely not a buzzword, but a strategic approach that involves creating valuable, relevant, relatable and consistent content, that is aimed to build a foundarion for authority, trust, interest and connectivity.
In this week’s podcast episode, we talk about the kind of tailored content that is usually part of a well thought of content marketing plan….the type of content that contributes to building trust, authority, creates interest and engagement, contributes to user experience and supports search engine visibility.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post Mastering Content Marketing for Experts and Businesses first appeared on LET'S MAKE WAVES.
If you’re planning a launch, listen-up!
Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or introducing a new product. Or it could be a small launch like a holiday promotion or a discount offer…
Whatever type of launch you’re planning, there are common mistakes that takes place in the 3 stages of any launch: the Prelaunch stage, the Launch stage and the Post Launch stage.
In this episode, we shed the light on some mistakes that you could avoid during a launch to maximize its success potential. In addition, we also cover the significant advantages for professionals and thought leaders to consider and plan launches as part of their communications strategy.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post Launching Something Soon? 5 Communications Mistakes to Avoid first appeared on LET'S MAKE WAVES.
If you’ve been consistent in content creation and value sharing, your content holds more value than you can imagine! This valuable content is an asset that can be used to support your list building efforts.
Whether it is email, phone numbers or any other information, list building is a powerful direct line to clients, a strategic asset, and an engine for driving sales. Building it with a lead magnet (or freebie) is a great option.
In this week’s podcast episode, we discuss how to make use of your powerful content asset and make it work for you again and again.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post Creating a Lead Magnet by Repurposing Existing Content first appeared on LET'S MAKE WAVES.
What is a key element in your brand building that is a “gem”? Something that will help you make a lasting impression, an essential step in your journey towards standing out and leaving a memorable mark?
This gem is your Unique Selling Proposition.
In this episode, we talk about:
- Why is your USP so crucial in the grand scheme of personal branding?
- How can you define your USP?
- What happens next?
In addition to sharing examples of individual USPs and Company USPs, we talk more about the powerful effect of a captivating USP.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post Stand Out and Shine: Crafting Your Unique Selling Proposition first appeared on LET'S MAKE WAVES.
Many agree that companies benefit from a robust communications strategy, but neglect the fact that professionals, thought leaders, content creators and many more benefit from creating and implementing a communications strategy for their personal brand.
Just like businesses, individuals need many tools in the communications strategy toolbox.
In this week’s podcast episode, we discuss the outline of a communications strategy tailored specifically for a personal brand.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review!
x Rana
PS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here!
The post Your Brand, Your Story: Outlining a Personal Brand Communication Strategy first appeared on LET'S MAKE WAVES.
In episode 40 of Let’s Make Waves Podcast, I’m thrilled to delve deep into the world of personal branding – something that’s often discussed but not always fully understood. Let’s unravel the significance of investing in your unique identity. In this episode, I’ll take you through 18 reasons why crafting and nurturing your personal brand is not merely a choice but a game-changer for your career. From immediate impacts on your daily work to the long-term benefits shaping your professional trajectory, these insights are the keys to unlocking a transformative chapter in your career.As always, thank you for tuning in. Connect with me on Instagram, Youtube or on my website…and don’t forget to subscribe, review, and share this podcast with someone who might find it valuable.
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.
If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word.
I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review!
x Rana
The post Why Building Your Personal Brand is Crucial in Today’s Landscape! first appeared on LET'S MAKE WAVES.
In this podcast episode, we shed the light on the main elements that "humanizes" the sales experience, and how fully understanding your target audience can be the key to creating the right brand messaging, which pushes to more customer conversion, if communicated correctly during the sales process.
As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target audience niching, a solid and attractive offer, using the right channels of communication and a seamless customer experience. In this episode, we untangle any complicated processes and put the spotlight on personal brand mistakes to avoid this year.
Brand positioning is an absolute must for all businesses wanting to succeed. It is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.
What is more exciting for a business owner than having a happy loyal customer? Well, it is for that customer to refer their friends and family to your business and encourage them to buy into it. This is the power of creating a referral program within your business. In this episode, we talk about kickstarting a referral program.
In this episode, I take you through 15 lessons I learnt during my 15 years in corporate that have impacted the person and the business you see today.
In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and our credibility... all while reaching more new audiences. Influencer marketing has clearly become one of the most efficient and effective ways for us, business owners, to reach potential target audience, all while increasing brand awareness and helping sales grow. This type of marketing comes at a much lower cost than traditional classic advertising. In this episode, we go through 10 important tips that will give you the confidence and eliminate any overwhelm you might feel about influencer marketing, as a small business owner with limited marketing budgets.
A Thought Leader is someone who is influencing the narrative by understanding what needs to be done in a specific field or topic. It is important to remember that thought leaders have a thought. In this episode, we dive into the 4 Pillars of Thought Leadership.
There is a general uncomfortable feel and many barriers experienced by small business owners when it comes to Data. Sadly, because of these barriers, many plans and strategies are built on ‘a feeling’ or ‘hope’ or minimum information. However, as uncomfortable as this may sound, it is not difficult to build confidence when it comes to working with data.In today's world, Data, more than ever, is playing an important role in our business.
Despite the rise of social media, email marketing is still the most effective way to boost customer loyalty and make sales online. However, getting a prospect's email is no easy task! In this episode, we dive into 3 Strategies that can help you build your email list, starting today! Also download now FREE resource - Download 20 Lead Magnet Ideas.
What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element? This element is: Not considering your customer's journey when planning your marketing strategy. In this episode, we chat about customer journey and how to map one for your business.