Real Biz Talk with Rachel Brenke: Recent Episodes
Rachel Brenke
How do I grow my business? How do I have time for my family and self? Am I really able to do this?
Yes, yes you are.
Welcome to the Real Biz Talk podcast where you will get guidance, support and direction to help you create a real business to have a real life.
The biggest takeaway is how to strategically maneuver away from the “hustle to success” culture. Spending more resources of time, money and energy is not the way to create a real business AND have a real life at the same time. While Rachel understands why many think this is the only way to succeed - she is here to debunk this since she has done it over and over again!
With quick episodes, Rachel Brenke brings you the tips, strategies and stories needed to implement the real business, real life mission. Rachel shares timeless strategies that she used to build multiple seven figure businesses in a variety of industries all while raising five kids, competing with Team USA and dealing with life. Along with the tell-all approach, she hosts industry leaders who will give you the “real talk” on creating, growing and running multi-million dollar businesses.
Do you want to keep hustling with little return? Taking time and money away from self and family? Or do you want to step into a REAL BUSINESS to live your real life? Let’s do this!
https://rachelbrenke.com
I welcome a true powerhouse woman, Cheval, the creative director and owner of She is Cheval, a specialty women's shoe brand. As our conversation unfolds, you'll discover the remarkable journey of a woman who has successfully rebranded herself after a high-stakes legal battle.
Cheval's story takes a unique twist from her previous life as a renowned designer, where she was forced to shed her birth name due to legal constraints. The discussion touches on her recent venture, the "A Girl You Might Know Foundation," a nonprofit inspired by her own experiences. While diving into the nuances of her legal battle, Cheval shares valuable insights that resonate with entrepreneurs and creatives alike.
We explore critical lessons from Cheval's journey. They emphasize the importance of specialization and protection for creative individuals who may become overly focused on their craft. Cheval's transformation from a "reckless optimist" to a responsible entrepreneur highlights the significance of self-advocacy and mentorship.
Listeners can expect a thought-provoking discussion that delves into the complexities of entrepreneurship, legal challenges, and the inspiring resilience of a woman who continues to design her destiny. To learn more about Cheval's story and her inspiring work, check out the link below:
https://www.insider.com/hayley-paige-gutman-jlm-couture-controversy-timeline-2021-1
When you walk into a space, whether it’s the waiting room of a doctor’s office or a hotel lobby, it can be easy to forget that someone has made a decision about every aspect of that environment, from the colors on the wall to the chairs you’re sitting in. Today’s guest, Carmeon Hamilton, discovered interior design while in college and immediately started working in the corporate space upon graduation, making her aware of the infinite number of behind-the-scenes decisions that shape our built environments. Since then Carmeon has walked a fascinating path, from learning to sew and build original furniture to starting her own design brand and business, Nubi Interiors, to triumphing as the winner of HGTV’s Design Star: Next Gen. I talk with Carmeon about her journey into entrepreneurship, the setbacks she experienced along the way, and how having supportive processes in place can be a lifeline when the unthinkable happens. While Carmeon has had truly wonderful successes, she has also had to contend with unimaginable loss. In our conversation, she provides insight into what it was like losing her husband just as her show was about to premier and what she has learned from trying to make sense of the experience since. Carmeon also shares exciting details about what she has coming up, including a new TV show and a book expressing her philosophies on life and design. Join us for an expansive conversation about the many facets of entrepreneurship and finding meaning, even in life’s most difficult moments.
When the world was hit with the COVID-19 pandemic, most businesses were left scrambling to adapt. And while many companies weren’t able to continue, others found ways to pivot and (in the process) were able to diversify and elevate their businesses in profound new ways. Such was the case for today’s guest, Whitney Eckis, Founder and CEO of Eckis Marketing, a creative communications agency based in San Diego, California. Even though the COVID-19 pandemic was an extremely challenging time for her company, Whitney was able to embrace it as an opportunity. She used the pandemic to invest time and energy back into her business by integrating what truly interested her and her team, which allowed her to pursue new opportunities for her company and even double their revenue in both 2021 and 2022! Her story isn’t one of pure success, though. There were many experiments that failed or didn’t go as well as they had hoped. But there’s always something to be learned from your setbacks, and ultimately they make the breakthroughs that much more rewarding! Today on the show, we chat with Whitney about her journey as an entrepreneur, how to build a community around your brand on social media, and the importance of being able to adapt to changing circumstances. She discusses the challenges of the COVID-19 pandemic before describing their pivot into Consumer Packaged Goods (CPG) with the launch of their CBD coffee brand Get Supr® and the powerful impact it has had on their marketing agency. For a fascinating conversation on the power of the pivot and much more, be sure to tune in today!
Few entrepreneurs start and exit with the same idea. Today’s guest, Brock Johnson, is here to remind listeners that there’s power in just getting started. Tune in to hear Brock’s story of entrepreneurship success, starting with equipping parents to keep their children safe in the digital world. Brock defines entrepreneurship as paid problem solving, and believes strongly in the power of having a niche. Hear all about the memberships Brock offers to help users make the most of social media for business, and much more today. Thanks for tuning in!
In all facets of life and business, change is inevitable. The key to ensuring that you stay relevant is to be flexible and willing to adapt to those changes. Today’s guest is Sarah Hill, who started her career as a nurse and, since pivoting to entrepreneurship, has founded multiple successful businesses. During this episode, Sarah and I discuss why you shouldn’t aim to create "perfect" content for social media, why a business plan is crucial for the success of your business (even though it can be a tedious task), how she has managed to avoid burnout throughout her career, and more. The entrepreneurial journey is hard, but it shouldn’t weigh you down, and the advice that Sarah shares in today's episode will help you make it the most fulfilling it can be!
Key Points From This Episode:
- Insight into Sarah’s decision to leave nursing to pursue photography.
- Valuable lessons that Sarah has learned through her photography business.
- How Sarah stays up to date in terms of how she communicates with her target market.
- Sarah’s approach to Instagram marketing, and how it has changed over time.
- The importance of showing your target market who you are on social media.
- Why she sets a time limit for how long she can spend creating content.
- How to think about failure as an entrepreneur.
- The factors that have enabled Sarah to avoid burnout.
- Sarah’s number one piece of advice for new business owners.
Links Mentioned in Today’s Episode:
Sarah Hill on InstagramAtomic HabitsRachel BrenkeTheLawTog
After Hours Entrepreneur: Your Guide to Profitable, 6-Figure Years
Quit your job. Make more money.
Listen on: Apple Podcasts Spotify
I’m so excited to have Jamie Otis (you may have heard of her) back on to chat about life, love, and all the things in between. Jamie was on Married at First Sight and The Bachelor, but today we talk about life beyond the silver screen. Fair warning – this episode may feel heavy at times as we discuss trauma-related topics, therapy and more, so please listen with care. Whether you’re a biz owner or not, this episode is packed with wisdom that’s relevant to every stage of life. We talk about therapy being a key element to Jamie’s healing journey, her authentic online presence, building her personal brand, and the lessons learned along the way. Most importantly, Jamie shares key advice on the power of pausing. Join me and listen in to one of my favorite body-positive influencers and momtrepreneurs.
If you watch NFL football on Sundays, or you’re a NASCAR fan, you’ll know today’s guest, Shannon Spake for her work as a broadcaster. She’s also a mom of twins, and an Ironman triathlete, and loves to give back to herself, her community, and her family. During today’s episode, we are lucky to host her for a conversation about the challenges of balancing motherhood and business. Shannon’s message comes down to one simple word of advice; to give yourself grace. Tune in to hear how Shannon’s involvement with many different things helps her to avoid burnout, and how being a part of the endurance community gives her an opportunity to fill her cup. Hear about her relationship with triathlons, how one of the characters in Disney’s Cars 3 came to be named after her, and what it has been like to work in a male-dominated field, with the support of fellow NASCAR reporter, Jamie Little. Join us to learn all about Shannon’s unique road to building a rich and fulfilling life that is as multifaceted as it is successful. Anyone can learn from these powerful insights, but if you’re feeling the pressure as a mom building a career, you can’t afford to miss today’s conversation.
Shewww, we packed A LOT into this podcast episode this week! Kia Young, speaker for the Tory Burch Foundation, joins in to chat about the challenges of being an entrepreneur, how marketing strategies have shifted, common mistakes entrepreneurs make, and the importance of an impact-driven mindset. Kia is a successful entrepreneur and an expert in designing and implementing sustainable marketing strategies and systems for companies, known for her no-nonsense approach to business and life. She brings so much to the table and today, she’s sharing the importance of building a community around you, along with other tips and wisdom to help you reach success in your biz.
Listeners may recognize our guest from over 60 roles on the big screen, playing alongside Leonardo DiCaprio in Quentin Tarantino’s Django Unchained, in the blockbuster film, Now You See Me, and on True Detective. But today, she’s here to talk about the eight books she has penned, and to share her unique story of entering the acting world before leveraging what she
had learned to find entrepreneurial success.
Join us for some pearls of wisdom suited to actors, authors, and entrepreneurs, including what Laura would say to her younger self and why it’s so important to approach your work as an actor through a business lens. Laura shares the remarkable story of how she went from writing one book in twenty years, to writing four in five, along with why she aims to have ‘God’s eye view’.
We discuss the one question entrepreneurs don’t ask, and how asking it can change everything, and Laura shares how her life has exceeded all the expectations she had as a young person. Press play to hear all this and more today. Thanks for tuning in!
Whew! We are just into the new year and...well..it's been a doozy for many...not unlike the last few years.
The thing is, every day we are not working ON our business (versus in) is a day we're losing out on advancement. Lost opportunities. Lost connection. Lost brand value built.
However, I get it friend - the start of a new year can be exciting and intimidating - but I am here to help you.
If you are thinking of bypassing this episode, I want you to picture the movie Jerry Maguire when he's on the phone shouting "SHOW ME THE MONEY!" but instead I want you to shout SHOW ME THE XXXX. It can be money, more time, more clients, more life. Whatever you are craving for yourself right now.
Overcoming these hurdles and implementing new practices can be daunting especially when you've been cobbling together a course here, a podcast there. This is why I'm getting very strategic on the episodes I'm bringing to you. They build on each other and have action items that WILL improve the trajectory of your business if you do the WORK.
Running an online fitness business (whether as primary or a revenue stream) can be overwhelming with legalities, administration and content output. However, the legalities shouldn’t be overwhelming - Rachel Brenke from FitLegally® has narrowed down the 3 main contract types you need to have to protect your fitness business
www.fitlegally.com
The COVID-19 Virus has wreaked havoc on so many areas of our lives, especially our livelihoods in running a photography business. Now that we are over a year into this, many jurisdictions are open for photography, but that comes with its own host of issues. In this video, TheLawTog®- Rachel Brenke - talks about how to evaluate your existing contract for reschedule/cancellation provisions and a way to shift cancellation risks to client at this point in pandemic.
Newly released Client Acknowledgement of Risk Form >> https://thelawtogshop.com/products/covid-19-client-acknowledgement-of-cancellation-risk
I love helping other entrepreneurs. Business to Business. . .YES, please! I thrive off helping others get a piece of that entrepreneurship pie. And this, this is why I love adding commercial photography into my business and why I think you should too.
As photographers, we know how important visual imagery is. We are not just selling photography, but a feeling, the aesthetic, the image for the brand. Many business owners are not embracing the importance of visual imagery, but most likely, they don’t know where to start. My friend, this is where you come in.
Let me break it down for you as to why I believe you can easily bring commercial photography to your biz and why you absolutely should.⠀⠀
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You already have clients. You may have a client (or two) that you take family photos for each year. Maybe they’re a doctor, a lawyer, or a small shop owner. Cross market! They already know your work. They already trust you with their personal photography needs. Talk to them about what you could do for their business. When you already have them in the door, they’re more likely to buy from you.
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You are an authority as a biz owner – you can guide them and be the go-to in commercial photography. I know, I know – you’re thinking “I don’t want to be a coach”, but you already do this as a portrait photographer. You’re already giving tips on style, locations, props, etc. You have the knowledge to show business owners why photography and imagery is so important, what commercial licensing means, what to use or not to use on social, etc. ⠀
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The potential income from commercial photography is HUGE! You can charge more for copyright transfer, or an extensive commercial license. Some business owners are just going to want all the things – well guess what – you get all the payment!
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You already have the skills. Product photography, headshots, marketing, etc. These are things that you’ve already been doing all along in a round about way, i.e., think shoes, rings, flowers, setting up flat lays, etc. (wedding photographers) or appliances, furniture, etc., (real estate photographers). You just haven’t been selling to vendors. The market for this is huge and the possibilities are endless.⠀⠀⠀
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You should have multiple revenue streams. If the last year and a half has taught us anything, it has proven that we need to have multiple avenues for income. In a world where many were scrambling to supplement their lost income, those that already had other avenues were able to refocus their efforts. Utilize the skills you already have and see there is more money to be made.
So, there you have it. This is your opportunity to stand out among other photographers simply by offering commercial photography, making more money and making an impact while you do it.
We’ve been spending the last few videos learning what needs to be included in your contracts, but now it’s time to branch out and learn how to handle cancellations. Your contract is key when it comes to cancellations, but you still need to know how to navigate these situations with finesse.
Whether you need to cancel or your client decides to cancel, we’ll learn what we can and cannot do when it comes to cancelling and how to balance putting your biz first while keeping a positive client relationship.⠀⠀⠀
https://thelawtog.com/cancellations-substitute-photographer-legalities/
Every single day you are bombarded with experts telling you how to run your business, but what do they really know? Recently, we learned that many of the people giving out friendly advice are steering us into dangerous, and potentially illegal, territory.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Your contract can be your best friend especially if you're a photographer if it includes the correct contract provisions. Rachel is going to teach you the exact tools you need to be a legal business and avoid trouble in this short audio.⠀
https://thelawtog.com/5-must-have-contract-provisions-to-prevent-issues/
We live in a world full of experts sitting behind their keyboard telling you the best way to run your business. Yes, they are experts in their field, but the reality is that they are not experts in legalities. They are experts in photography.
Very few have a law degree or understand how the legal system works for a business owner. Stop listening to the lies these “experts” tell you and start prioritizing YOUR photography business. The experts telling you how to run your business haven’t put their blood, sweat, and tears into your biz. They also will not willingly tell you that not everyone is going to succeed in business and some will fail miserably.
You can avoid the pitfalls of being a business owner by becoming self aware of your weaknesses, finding the correct expert (that’s me!) to get your business legal with a solid plan.
https://thelawtog.com/industry-leaders-are-lying-to-you/
You hear it all the time - "Riches are in the niches", "you must niche down to be successful" which yes - absolutely. BUT, I'm telling you, you have to take it a step further. To build your business, you need to get soooo niched down in four major areas that it's actually TERRIFYING. So terrifying, that you're waking up with cold sweats in the middle of the night wondering how you'll attract consumers and how you're going to pay your bills. Listen in to find out these four areas and how with these, you'll grow your business into what you've envisioned all along.
Navigating heartbreak and the emotions that come with it is often overlooked when it comes to mental health. We are often told how to overcome huge life loss and events but not how to navigate heartbreak. Once we learn to navigate heartbreaks we are able to live life authentically. Ladies, we no longer have to throw our emotions into a box and "just move on." LaToya is walking us through how to overcome the trauma and fallout of our broken hearts.
We live in a world full of experts sitting behind their keyboard telling you the best way to run your business. Yes, they are experts in their field, but the reality is, they are not experts in legalities.
Very few have a law degree or understand how the legal system works for a business owner. Stop listening to the lies these “experts” tell you and start prioritizing YOUR business. The experts telling you how to run your business haven’t put their blood, sweat, and tears into your biz. They also will not willingly tell you that not everyone is going to succeed in business and some will fail miserably.
You can avoid the pitfalls of being a business owner by becoming self aware of your weaknesses, finding the correct expert (that’s me!) to get your business legal with a solid plan.
Take 15 minutes to overcome the lies and elevate your business.
As entrepreneurs, our natural inclination is to want to put our best foot forward on social media, but building an authentic following is often about being as vulnerable as possible. Today on the show my guest is Jamie Otis, and she joins me to talk about her journey toward vulnerability as a TV personality and social media influencer, and how this connects to her process as an entrepreneur. Jamie is a dynamic American TV personality, registered nurse, entrepreneur, and TV host, having been on shows such as The Bachelor, Bachelor Pad, and Married at First Sight. In this episode, Jamie shares the story of how she ended up being selected to appear on these widely viewed shows and the shame she felt about admitting that she grew up in a trailer park on them. She talks about meeting her husband on Married at First Sight and building a career based partly on their relationship involving the podcast they co-host together – Hot Marriage. Cool Parents. Our conversation covers the inspiration Jamie became to other women after she shared about her background and how this helped her build an audience connected by authenticity and vulnerability. We also get into Jamie’s processes during pregnancy and motherhood, moving toward accepting her body, and how she is helping others do the same through her course, Become Body Positive. Be sure to tune into this great conversation all about using your story for a purpose and a business!
Whether you’re just entering the entrepreneurship world, or you’ve been in it for years, you’ve likely already had your fair share of struggles. And let’s be real, there are plenty more to come. But just as the saying goes, “it’s not what happens to you, but your reaction that matters”, the same can be said for struggles. It’s not about the struggle, but overcoming it, learning from it, and growing from it. Jump in to listen as I chat with Tavia Redburn as we discuss our past struggles and how we overcame them to get where we are now.
Hiring a business coach is a huge decision. You want to make sure that you hire the right one for your industry, that fits your business structure and your personality. So, not just any one that says they’re a business coach will do. Some have never even run a business themselves outside of being a coach. They aren’t going to understand what you’re going through. In today’s episode, I break down three reasons why you shouldn’t hire a business coach, and I share tips on getting your biz to the next level.
Business coaches are out there showing entrepreneurs what they should be doing to get ahead and be successful, but one of the most effective ways to learn is by learning from the mistakes we are making and realizing the things that we, as entrepreneurs, should not be doing. Layci Nelson joins me today to debunk three leadership myths, while offering hot tips on working around them.
Business and life are not separate. In fact, they are completely intertwined. If you’re living to work, working to live, you’re doing it wrong! Business should be a supporting actor to the life we want. It should not be our lives. If you feel overwhelmed, stressed and frustrated in your business, you’re hurting not only your biz, but your relationships and your real life. If you’re not being real with yourself, if what you’re doing is no longer serving you, it’s time to pivot and get the balance back. Stop with the degrading self-talk – “I don’t have enough time.” “I didn’t get that done.” “I should have done it this way.” Instead, remember you get to do this, you can, and you will. Let go of the pressure of should haves and shame, and do the best you can in this season. Just keep showing up, doing what you’re skilled to do (even imperfectly), and be authentically you.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi166/
Join the Real Biz Talk Podcast® group to chat about this episode: https://rachelbrenke.com/group
Hustle culture – I hate it. It’s stressful. It’s overwhelming. It’s just too much. I see it all the time – you’re working so hard, putting all this effort into things to keep up with everyone else, but not everyone has the same end goal. You shouldn’t be comparing or competing with others. Just because you put more effort in, doesn’t necessarily mean you’re moving your business closer to success. Focus on who you’re trying serve, what your capabilities and skills are, and how much effort you actually need to put in to reach your end goal.
How often do you say you wish you had more time or there just aren’t enough hours in the day. You’re not alone. Friends, we can make more money, we can hire more people, but we can’t increase time. Time management is so important to the success of your business, and wasted time is absolutely detrimental. I am going to be releasing a free Time Management Training because it is key to balancing your biz and your life. So listen in now to get ahead of the game with the first exercise to learn how to maximize your time!
Confession time: I’m a MAJOR internet sleuth….I wanna know all.
So much so, I’ll watch someones actions online and try to figure out how they maximize their time and energy.
In fact, when starting out (and sometimes from time to time) I so bad want to steal another entrepreneur’s planner to see exactly how they DO IT ALL.
The reality is, NO ONE is doing it all…
..but those that do are either doing one of two things.
Failing
Strategically time managing in such a way they ACTUALLY HAVE A LIFE
gasp what? #2 is possible.
Yup, friends. In fact - with my five kids, Team USA training and multiple businesses I am the FIRST to tell you that your hub (i.e. calendar) is not the be all. You can’t just slap things on and trudge through a to-do list. You HAVE to show-up strategically.
Now here’s the deal - it took me a hot bit at the beginning of business to get out of this “busyness” mentality and I want to show you how in my free REAL Time Strategy masterclass.
Few things you need to know
-there is NOT a sales pitch in it- just 100% freebie goodness
-I share exactly how I approach every day and week
-you will learn how to exactly engineer what you should be doing every single day to get your business
-you WILL have more time after this class if you do the work
Again, no sales-pitch, no gimmick. Simply sign up, immediately watch the FREE masterclass, download my schedule and get yourself closer to TIME freedom
www.rachebrenke.com/time
“I wish I could do that” you think to yourself as you scroll through social media. Friend, YOU can. Social media is filled with average people making special choices. Stop wishing for the success you see from your peers and start making your own dreams a reality. There is no special secret to success. You just need to choose to show up consistently, intentionally, and strategically. Making special, strategic, simple choices will get you living the real life you want while having the real biz you’ve been wishing for.
“I’m not good enough.” “My product/service isn’t perfect.” “I can do better.” Stop being paralyzed by perfectionism. We all start somewhere, whether we’ve always wanted to be an entrepreneur, or we just fell into it. We all have a solution to a problem for someone. Procrastination because of Imposter syndrome is only causing others to suffer. Help out your avatars. Help yourself, your family, your community. Put your purpose into the world to serve others. It doesn’t have to be perfect. It doesn’t have to be immaculate. Just show up. Show up in imperfect activity because an imperfect solution is better than no solution at all.
I’m coming back friends! And I’m ready! Ready to help entrepreneurs, dig in to coaching, individually and in groups, helping you build the real biz you want while simultaneously creating the life you want to live. The team and I have been working hard through all the changes, new technology, new offerings, strategizing in different directions and I gotta tell you, I’m really digging the new structure, branding, new name. All of it!!
Over the next few weeks, I’m moving in to a super fun series about the top things I’m seeing other business coaches and entrepreneurs struggle with, and things that are actually hurting us and holding us back from success in business and in life. Real Biz Talk is the new name, Real Biz Accelerator is the program. Enrollment is reopening in June, so don’t miss out. Thank you for sticking with us through this change. I’m so excited and look forward to seeing you in RBA in June!
We all hate legal. Heck, I’m an attorney and some days I don’t like legal. But getting the right legal is vital when it comes to setting up your business. In today’s episode, I’m going to talk about how you can avoid lawyers that suck. To start, I recommend finding an attorney who has an entrepreneurial mindset. As I explain in the show, this is important because you want to gel with someone who gets what you’re going through; someone who has been in the trenches themselves. At the same time, I also suggest that you don’t just go for an attorney who will take your every order; good attorneys need to draft up contracts intuitively and be able to anticipate problems and questions. Another great point I cover in this episode is the need to understand your own business. By knowing your short, medium, and long-term plan, you will be able to pick the right kind of attorney. To wrap up the show, I go into the nitty-gritties of paying your attorney for their work, and how you ought to approach the matter. For more detail on each point and much more, be sure to join us today!
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi159/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Contracts can feel tedious, daunting, and even unnecessary. I’m here to tell you that contracts are so much more than that. They are designed to iron out confusion, set parameters for your consumers, and protect you from them. In this episode, I dive into a whole bunch of misconceptions and give you the clarity you’re looking for. To start it all off, I define what actually makes a contract, which is essentially an agreement between two people or entities. Once we have the concept of contracts under wraps, I tuck into some of the advantages that come with them. For starters, it outlines the type of relationship you and your consumer can expect to have, as well as helping to forge consumer confidence. We can also use contracts as a “no man”, whereby you can put a limit on the consumer’s demands. To find out more details on how you can make contracts work for you, be sure to join us today!
Key Points From This Episode:
- Why contracts are the key to business owners realizing success.
- We define the architecture of a contract.
- Hear about the advantages of using contracts.
- We answer the question: who should be involved in drafting contracts.
- Find out how contracts work for us and our business.
- Contracts as a means of raising consumer confidence.
- You can also use contracts as a “no man”.
- Why contract agreements can actually improve your customer service.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi158/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Do you own your brand? I mean, do you really own your brand? This is one of the most important questions you can ask yourself, because all too often people think they have ownership of their brand, when in fact, it’s as good as someone else’s property — literally. In today’s episode, I want to spend some time explaining the three keys to brand ownership and protection. A good place to start is ensuring that all assets created for you are signed over to you, as sometimes business owners are only given a license of use. To make this concept easier to grapple with, I share an easy-to-understand example of usage rights around headshots. The second key to success is protecting your brand using copyright. Copyright helps protect the creative efforts behind your assets. If you’re thinking, “wait, surely that’s trademark?” then fear not because I also take a few moments to end your confusion and explain the difference between copyright and trademark, our third key. If you want to protect your business and its assets, be sure to join me today!
Key Points From This Episode:
- Introducing the topic of protecting your assets and owning your brand.
- We look at a typical scenario where a subject thinks they have ownership but they don’t.
- Hear why it is important to have assets signed over to you.
- What can happen if you don’t own your assets.
- Protecting your brand by having the full force of copyright protections behind you.
- Why registering copyright is a type of insurance.
- The different types of material you will want to register for copyright.
- Knowing the difference between trademarks and copyright.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi157/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
I’m going to spend this episode breaking down what I like to call, “The Legal Triad.” I want to frame them as hurdles between you and the customer who might take issue with you, your product or service. First up is setting yourself up as a business entity. First up is setting yourself up as a business entity. Then I get into the nitty-gritties of business liability. Later in the show, I talk about having the proper legal contracts in place.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi156/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
We all know that you need to create and publish great content for your business to thrive. But one of the best ways to approach this task is to efficiently organize the process and avoid time-wasting and messaging that is confusing for your consumer. In this episode, I break down how to go about organizing your content calendar, sharing a handful of vital factors to focus on. In only 10 minutes you can create a solid content calendar to get you through the next year of your biz.
Key Points From This Episode:
- Getting the best return on your time and actions.
- Avoiding the overwhelm of available information on planning.
- Using monthly themes and related content to create touchpoints with consumers.
- The time period necessary in order to get buy-in from an audience.
- Grouping monthly themes into larger, quarterly buckets.
- Sticking to one offer per month as you create a consumer journey.
- The results of too much choice; analysis-paralysis and missed opportunities.
- Deciding on the venues to use for advertising and publication.
- Creating a personal connection between you and the consumer.
- The cornerstones of an offer; about me, about them, inspirational, content-based, and a call to action!
View more here: https://rachelbrenke.com/blog/epi155
I’m sharing another step in my proven business formula, which is all about your unique story. The story that you can tell to reach your consuming avatar, your potential clients, your potential customers, so that you can serve them with the solution that you have to their problem. I’ve got five story brand elements that will help you create content that aligns with your unique story, so make sure to tune in today!
Key Points From This Episode:
This is not about branding or marketing; storytelling is about what’s behind the brand.
Three story elements to bring to the forefront: who you are, what has made you who you are, and how you offer what you do.
Five ways to create content that aligns with your story, starting with talking to your audience.
Secondly, use quotes or tips that relate to the product or service you’re offering.
Include inspirational content.
Number four of five is to share fun facts about yourself; it doesn’t all have to be serious!
*Lastly, go completely off topic for the sake of engagement.
View more here: https://rachelbrenke.com/blog/epi154
Having been in the business for 15 years, I’ve had to evaluate myself, and you guys, all the time. I pick up mistakes, and that’s what we are going to cover today: we are going to sit down and look at the mistakes we make so that we don’t make them again.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi153
Join the Business Bites Podcast® group to chat about this episode: https://www.facebook.com/groups/thebusinessbites
Marketing in today's climate is not about throwing as much as possible out there and just hoping something sticks. A more minimal and considered approach will bring you success and rewards in the short and long term, and today I will be sharing three 'V's that can help you trim the fat and make more impact! These are visuals, values, and venues; three vitally important areas to consider at any point in your marketing journey, and doubly so in the early stages of a business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi152
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Coming into a new year can be difficult, especially when you feel overwhelmed or unsure how to get your business growing to the real business and real life you want. I have opened enrollment for our 52-week coaching program and I know you can benefit from it. 52 weeks of tasks, monthly content videos, feedback from yours truly and sheets galore to help you plan and grow your business. We will be deep diving into topics such as
- Business strategy foundation
- The Legal Protection Map
- Branding & marketing
- Finances & taxes
- Caring for self, health and wealth
- Making It Easy: automation, efficiency and outsourcing
- Diversifying income streams
Who is this program for?
- Product-based (with a heavy virtual presence)
- Services-based (virtual or brick-and-mortar)
- Starting out or side-hustling
- Full time but have not yet shattered through the 7-figure revenue ceiling
- Solo-preneur or managing a small teamNow is the time to get right for the year - get more information here: www.rachelbrenke.com/rba
The last in the four part Business Strategy series, Rachel walks you through her "Marketing Runway" and why it's one of the most important things to include in your overall business plan.
You've done the work created and named your Avatar, formulated your Unique Serving Proposition, and simplified your offerings. Now it's time to put it all together, apply it, and market it to the masses. Using Rachel's "Marketing Runway" plan, you won't be left guessing, month after month, week after week, what and how you should be marketing your business, or specific product or service.
Buckle your seat belt, grab a pen, and get ready for take off.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi151
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
People love to be "busy" but busyness does not always mean more business. Business should be simple.
Your audience wants a certain product or offering, and you give it to them. Simple, right? Often we think we need to offer many different things while running around like crazy never taking a deep breath, but the truth is we don't. Too many offerings can confuse your audience, and drive you crazy. In this episode, I talk about how to simplify your business offerings to scale up, not in just in a financial way, but to give you the real life you want.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi150
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Coming into a new year can be difficult, especially when you feel overwhelmed or unsure how to get your business growing to the real business and real life you want. I have opened enrollment for our 52-week coaching program and I know you can benefit from it. 52 weeks of tasks, monthly content videos, feedback from yours truly and sheets galore to help you plan and grow your business. We will be deep diving into topics such as
- Business strategy foundation
- The Legal Protection Map
- Branding & marketing
- Finances & taxes
- Caring for self, health and wealth
- Making It Easy: automation, efficiency and outsourcing
- Diversifying income streams
Who is this program for?
- Product-based (with a heavy virtual presence)
- Services-based (virtual or brick-and-mortar)
- Starting out or side-hustling
- Full time but have not yet shattered through the 7-figure revenue ceiling
- Solo-preneur or managing a small teamNow is the time to get right for the year - get more information here: www.rachelbrenke.com/rba
To kickstart the new year, we’re continuing this entrepreneurial series, which accompanies the RealBiz Accelerator program and sets out to help you create a business plan that hones in on foundational basics, is easily implemented, and successfully strategized, so that you can thrive and not just survive. You’ve heard about identifying your consumer avatar, and today’s episode deals with the next step in the formula: evaluating your unique serving proposition.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi149
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
One of the most important things you can do for your business is to ID your ideal consumer. Don't get bogged down trying to serve every single person in existence. Trust me, that's the fastest way to burn yourself out. In this episode, you'll learn how to come up with what that ideal consumer looks like, and how it will serve as your blueprint for your marketing and business plan.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi148
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Join the RealBiz Challenge - free for all entrepreneurs - no matter if you make six figures, or live paycheck to paycheck. Everything you'll get in this challenge is what I personally use every year to set up my business to give me the life I want to live!
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi147
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Create a business plan in 10 minutes using Rachel's tried and true tips.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi146
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Influencers. It's a term we love to hate. But influencer marketing is the fastest growing marketing tool, and something all entrepreneurs need to use. Mae Karwowski, founder of the leading global influencer agency Obviously, takes the fear out of the word, and breaks down why it's one of the most important tools to have in your entrepreneur tool belt.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi145
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Grabbing the attention of your audience is a crucial skill for an entrepreneur to have. Learn how to stand your business out from the crowd with these tips from Brendan Kane, author of Hook Point: How to Stand Out in a 3-Second World.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi144
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
When businesses first start out, it’s not always affordable to hire custom photography. Having access to a stock photography library lets you create a cohesive brand and look professional until you can get your own custom photography. Rachel Rouhana from Haute Stock joined this week’s episode to share tips on how to create a custom visual brand using stock photography.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi143
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
In order to survive, it's imperative that entrepreneurs have the foundations of their businesses set up in a way that allows for quick pivots especially when the outside environment is constantly changing. Learn from Bryan Caporicci of Sprout Studio how to set that foundation and to get some tips on ways your business can diversify.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi142
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Jumping in a helicopter (metaphorically, of course!) allows you to view your business from different heights so you can laser focus at times and at others see the bigger picture. Justin Tamsett from the Fitness Business Podcast discusses why entrepreneurs need to allocate time each week to work on their businesses versus working in their businesses.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi141
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Like it or not, events that happen to us shape who we are and how we think and feel about things around us. Maranda Joiner came on this week's show to discuss how embracing our past can help us shape our messaging to reach our ideal client.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi140
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Many businesses are having to make pivots to be able to stay open. Some have had to close their doors, and some are still trying to figure out what they need to do. Stu Brauer from WTF Gym Talk shared 4 keys things you need to know to make those pivots.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi139
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Niching down is critical when you are trying to scale up your business. This week, Rachel and Blaine Korte, founder of Fidu Legal, discuss what it means to have a niche and some common misconceptions about it.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi138
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
One of the biggest issues business owners face when trying to scale up is overcomplicating the process. In this episode, Rachel talks about 3 areas that you can simplify plus tips on how to do it.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi137
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
If you have ever thought about podcasting or even just content creation, this episode is for you! This week, Rachel talks to Christie and Heather from Sinisterhood about what they have learned since beginning their show in 2018.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi136
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
As entrepreneurs, it is important to be proactive rather than reactive especially when it comes to the legal side of your business. In this episode, Rachel is joined by Scott Reib, fellow attorney and entrepreneur, to discuss the importance of lawyers for your business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi134
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Businesses spend a lot of time developing their brands but don’t spend as much time protecting it. In this episode, Rachel outlines the steps you need to take to make sure your brand stays protected.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi134
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Naysayers are an unfortunate part of life...both personal and professional. In this episode, Rachel and Ariel Garten, co-founder of Muse, share tips to help you use those naysayers to motivate you to succeed instead of getting you down.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi133
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
In this episode, Rachel shares five of Supreme Court Justice Ginsburg's quotes (also life lessons!) and applies them to entrepreneurship with tangible tips and thoughts. No matter your political leanings, there is much we can learn from RBG from setting an intention of independence, developing our "WHY" and how to facilitate respect in entrepreneur circles.
Show notes will be found at: www.rachelbrenke.com/rbg
As a business owner, you need to know how to write a contract. You can save money by writing out a draft of your contract to take to your lawyer for review and amendments. It also allows you to know exactly what is going on in your business. Listen to this episode to find out the parts that every contract should have plus some legal miscellany that is often left out of self-drafted contracts.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi132
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
A fine balance exists between charging what you're worth while not pricing yourself out of your market. Mike McDerment, CEO of Freshbooks, sat down with Rachel to share ways you can show value to your customers and price what you need to be profitable.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi131
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Having a virtual business with a remote team can come with a host of issues, but with the tips in this episode, you can be miles ahead of the game. Rachel and Ravi Abuvala from Scaling With Systems will teach you how to find a remote team and give you suggestions on how to hire and manage them. Even if you already have one, you can gain more insight from these two entrepreneurial veterans.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi130
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Have you suddenly found yourself having to homeschool your kids or do you already homeschool and want to start a business? In this episode, Erika Tebbens, business strategist, coach, and homeschooling mom of 9 years, talks about her entrepreneurial journey and the adaptations she had to make when she decided to homeschool her son.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi129
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Are you a business owner who has taken advantage of PPP and/or EIDL, or are you considering it? Listen to this episode first! Rachel sits down with her own CPA, Andrew Jordan, to discuss updates and some of the pitfalls to using these services that you may not be aware of.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi128
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Confidence and how you use it makes up 80% of your success. In this episode, Rachel and Jonathan George from Unleash Your Rock Star talk about confidence and two simple ways you can gain your confidence.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi127
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Our country is in the middle of a long overdue conversation about people...who people are and why they matter. This has sparked a lot of passionate voices on both sides of the conversation being heard. But how do we as entrepreneurs and fellow humans decide how and when to speak out ourselves or if we even "should" speak out? Rachel invited her friend and social media strategist, Kia Young, to come on this episode to help show us her perspective as a black woman and fellow entrepreneur so we can be more in tune to what is needed as we are faced with these uncomfortable conversations.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi126
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Podcasts are started for a multitude of reasons...from adding to an existing business to wanting to share a message and everything in between. Listen to this episode with Kelly Ann Gorman from the Happy Workaholics Podcast as she and Rachel share tips for starting and monetizing your own show.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi125
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
With all the day-to-day changes as an effect of COVID, it's important to make sure you are doing everything you can to keep yourself and your business safe from liability. In this bonus episode, Rachel shares a checklist of things to do to reopen your business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/reopen
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
It's scary to shift the focus of your business, but it's sometimes necessary due to changes in your life or environment. Amanda Hedgepeth came on the show today to talk about the many pivots she has made and shares her best tips for taking those risks in your own businesses.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi124
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Having a plan for your business will help you stay on track and make the best decisions for your business and activities. In this episode, Rachel and Britney Jeanine talk about the importance of having a plan and a solid brand and how to build it so you can provide the best products or services to your clients.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi123
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
What happens when you have a business and all of a sudden everything in your life gets turned completely upside down? All of us have things happen that we never see coming. The important thing is how we deal with it. In this episode, Rachel is joined by Alexandra Evjen from Ave Styles as she shares advise on how she overcame her own personal tragedy.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi122
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Knowing how to price and when to raise (or lower) prices is something a lot of entrepreneurs struggle with. In this episode, Rachel talks to Amanda Holloway about how to set your prices where they need to be plus future financial planning.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi121
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Are you and your significant other both entrepreneurs? Listen in as Rachel sits with Angie Keilhauer and Marissa Boucher as they share tips on how they strengthen their relationship while keeping their own businesses running strong.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi120
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Sometimes, it's hard to stand out among the crowd but utilizing quizzes can help you. Join Rachel as she talks to Josh Haynam, co-founder of Interact, as he gives you ideas on how to use quizzes in your own business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi119
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
What do you do if you have a nine to five that you love, a career you don't want to give up, or you simply just have to stay in working a full-time job, but you still want to have either a side hustle or develop your own personal brand or lay the foundation for a business? Join Rachel as she talks to Meaghan Murphy from Woman's Day magazine about tips you can use to develop your brand while working at another job.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi118
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Are you wondering if you need to trademark your business? Now is the time to get it done! Listen here to learn how you can save money protecting your business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/eden-law-trademark-promotion
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
It is almost inevitable that something will happen during the lifetime of our businesses that can cause disruptions if we aren't prepared. Listen now as Rachel walks us through the steps to create our own disaster kit that will make it easier for someone to take over for you should you need to be absent for awhile.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi117
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Anyone who owns a business knows that there will be a problem at some point. Listen in as Rachel and Stacy Tuschl discuss ways to manage and overcome those challenges. This episode was recorded in the midst of the COVID-19 pandemic, so listen for some tips relating to that as well!
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi116
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
The Paycheck Protection Program is part of the CARES Act that was just passed into law. Rachel invited Philip Taylor, founder of FinCon, to lay out what the program is for, who it’s for, and how to use it.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi115
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Having a firm grasp of your finances can be a life saver in uncertain times. Winnie Sun joins Rachel on this episode of Business Bites to give you some tips on investing, contributing to 401Ks, and even teaching your kids about money.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi114
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
A website for your business can be a great asset but there are things you can do to make it better. Join Rachel as she talks with Scott Wyden Kivowitz about things you can do to improve your website so it works for you and brings in clients.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi113
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Photographer specific: Our sister site, TheLawTog®, has a COVID-19 resource page with the information you need to know and tools you can use. This page will be frequently updated in this rapidly changing situation.
Full show notes & links to resources mentioned: https://rachelbrenke.com/announcement-free-photography-specific-covid-19-resource
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
With all the mandatory closures and stay-at-home orders affecting most of us, new challenges are emerging regarding working from home. In this episode, Rachel shares 4 things we can do to make working from home successful for us and our businesses.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi112
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Signed into law March 18, 2020, this legislation is for employers, and it contains a number of components that are designed to address the current coronavirus pandemic. In this episode, Rachel will explain what this legislation is so you will be ready when it goes into effect on April 2, 2020. As this is a rapidly changing situation, updates will be made as needed.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi111
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
With all the news today about the coronavirus (COVID-19), more and more questions are arising about how it will affect our businesses and how we can contractually protect ourselves.
Listen (and take notes!) as Rachel shares some things business owners can put in place to help when events happen that interrupt normal business and cash flow.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi110
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Successful CEOs all share similar traits that we can apply in our own businesses.
Listen (and take notes!) as Rachel and Bryan Caporicci from The Business of Photography Podcast discuss the difference between a CEO mindset vs. a worker bee mindset and tools you can use to be more efficient in your business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi109
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Financial freedom is a goal many of us have that we are constantly working towards.
In this episode, Rachel and Reina Pomeroy from Reina + Co talk about the 5 steps you can take to have a consistent income so that you CAN reach financial freedom and the way of life you want.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi108
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
There is no secret sauce to becoming a successful entrepreneur, having a life over your business while having a business that is successful.
In this episode, Rachel is going to dig into some of her top business books that have helped her to be able to achieve this so-called balance. It is going to be a list of books that are going to target all the different areas that you need to be an effective business owner, an effective person, an effective leader.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi107
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
In 2017, Tash Haynes experienced an illness that almost took her life. During that time, she and her husband realized just how unprepared they were in life AND business should anything happen to either one of them.
In this episode, Rachel and Tash talk about the things business owners need to have in place to make sure the business can keep going even if you aren’t available and the biggest lessons Tash and her husband, Ike, learned during that pivotal time.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi106
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Quitting content creation doesn't mean you never have to post anything ever again, but it's about reusing and repurposing content you already have.
In this episode, Rachel and Hailey Dale from Your Content Empire discuss how to use the content you have in the most effective ways you can.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi105
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Marketing in your local area is essential in building your service-based business.
In this episode, Rachel sits with Christine Tremoulet from InstaLocal™ as she shares tips on how to identify and target your local market.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi104
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Letting self-doubts control you can be crippling to you and your business.
In this episode, Rachel sits with Annie Peguero from Profit Where You’re Planted to discuss steps you can take to find yourself on the other side of self doubt.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi103
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Rachel announces the opening of her new law firm, Eden Law.
Find out more about Rachel and her new firm at https://rachelbrenke.com/fyi-business-bites-announcement-eden-law.
California’s AB5 and CCPA laws will go into effect January 1, 2020.
In this episode, Rachel sits with Emily Baker to discuss what these new laws are and how they will affect your business even if your business is not in California.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi102
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Commercial photography is a great add-on to your photography services.
In this episode, Rachel sits with Christina Blanarovich, her own brand photographer, to discuss how to transition into commercial photography.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi101
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
This episode is a celebration of 100 episodes and a full view into Rachel's entrepreneurial journey from waitress, to unpaid intern to headlining conferences and topping podcast charts. While that sounds impressive, this episode is actually more about the real life stuff that happens and how you can fit your entrepreneurial "success" into it.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi100
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Brand photography is more than just headshots; it’s a way to better connect with your perfect client.
In this episode, Rachel sits with Christina Blanarovich, her own brand photographer, to discuss the importance of brand photography in our visual society and how to get it.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi99
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Are you an introvert trying to grow a business and feel you are struggling?
In this episode, Rachel sits with Lindsay Maloney from the Book Your Dream Clients Podcast to give you some tips to help you.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi98
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Are you struggling with knowing how to price your products and services?
In this episode, Rachel outlines 4 steps that you need to do to price in such a way that will best fit your business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi97
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Growing multiple brands is best done one brand at a time so each has more chance of success.
In this episode, Rachel discusses how she has grown each of her brands and why it’s important to focus on one at a time.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi96
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Developing a personal brand for your business is important for making connections with your ideal client.
In this episode, Rachel shares tips on how to develop and use your own brand.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi95
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Managing a virtual team can be challenging especially since you rarely hear or see them.
In this episode, Rachel shares 3 tips she has learned from her experiences as a virtual team manager.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi94
Join the Business Bites group to chat about this episode: https://rachelbrenke.com/group
Reviews and referrals are important for social proof but if done incorrectly can land you in legal hot water.
In this episode, Rachel discusses how to utilize reviews and referrals the right way.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi93
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Registering a trademark is only one step in protecting your brand. It is up to you to police and enforce your trademark against infringers.
In this episode, Rachel discusses how to protect your trademark from infringers…even if the infringer is a friend or colleague.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi92
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Even though it is essential for growing a business, selling feels gross to a lot of entrepreneurs…but it doesn’t have to.
In this episode, Rachel and Nikki Rausch, the Sales Maven, discuss the selling staircase and how selling can be natural and authentic.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi91
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
We hear over and over again to go to a CPA when trying to decide on our business formation.
In this episode, Rachel discusses why this is not always the best idea, and why you may want to consult with a business attorney as well.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi90
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Working with others can be a great opportunity but can also open you up to a lot of issues if you don't take the steps to lay out expectations for both parties.
In this episode, Rachel explains how having a contract can help prevent issues from occurring in your working relationships.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi89
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Leaving a full-time job to pursue your own entrepreneurial journey can be pretty scary and overwhelming.
In this episode, Rachel and Tommy Griffith discuss how to successfully turn your side project into a full-time business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi88
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
As busy entrepreneurs, it’s important to take time to make sure we are taking care of ourselves in order to be more effective in other aspects of your life.
In this episode, Ashley Miller explains what self-care looks like and why it is so important.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi87
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Every decision you and your customers make is ruled by 3 major psychological rules. In this episode, Rachel and Jenika McDavitt discuss what those rules are and how they impact your business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi86
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Being asked questions about your area of expertise can sometimes spark the start of a new business. In this episode, Rachel and Aaron Nace discuss how businesses evolve and the lessons they have each learned along the way.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi85
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Effective content will turn our ideal clients into actual customers. In this episode, Rachel and Danielle Cevallos discuss ways to improve the content you create so you can bring in the customers you want.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi84
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Marketing tips abound on the internet, and it's hard to weed out the good from the bad! In this episode, Rachel discusses her top 3 tips that she learned through trial and error that you can put into use now.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi83/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Self-drafting contracts or pulling one from the internet may actually work against you and your business. In this episode, Rachel discusses why DIY-ing this aspect of your business is not a good idea.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi82/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Blogging is a great way to stand out among the competition, but it can be a little intimidating and overwhelming, not to mention just trying to find the time! In this episode, Rachel and Suzi Whitford discuss how to grow a blog in only 10 minutes a day.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi81/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
You have a brand you want to build - and you know there are people that want to be in a community surrounding your brand...but unsure how to do it successfully?
In this episode, Rachel shares her top six tips to building and running a successful Facebook community around your brand.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi80
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Becoming a legit entrepreneur is scary- but what’s scarier is the fact that so many are not protecting themselves properly. Come learn the five real life scary reasons why you could be on the hook for failure.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi79
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Podcasts are a great way to get educational information to springboard your business forward...but the key to actually making it successful is through purposeful planning and implementation.
In this episode, Rachel and a long-time listener of the Business Bites Podcast® share their tips on how you can make the most of podcasts!
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi78
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
We all like to be in control of every aspect of our business, but often we have to delegate effectively to increase our productivity. In this episode, Rachel is joined by Mandi Holmes to discuss ways to improve your workflow.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi77
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Asset protection is an important part of your business structure. Join Rachel and Scott Smith, as they discuss how to properly protect your personal assets.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi76
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
So you're ready to succeed at podcasting? Join Rachel as she talks through her specific workflow but how to keep your podcast legally protected when having guests and/or team members help!
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi75/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Hiring a business coach can be very overwhelming, scary and exciting - however, you need to make sure you're going to get the most bang for your buck. And, in some cases, not be scammed!
Join Rachel as she shares her checklist so you can make the best decision for your business!
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi74
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Anytime you're in business you are selling. You can't get away from it. And the scariest part is not doing it, it is fearing objections from your customer.
Listen to this episode with Rachel Brenke and The Sales Whisperer, as they break down simple steps to overcoming these objections and making sales easily!
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi73
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Being an affiliate is a good way to work with other businesses. It is also regulated by the Federal Trade Commission to protect consumers. Listen to this episode to learn what an affiliate is and how to stay in compliance with the FTC.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi72/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
It's time to stop taking the easy way out that is going to you up in BIG financial and legal trouble. Stop seeking out cheap or free images to use on social media and your website. Listen to this episode and you'll see how it's really not worth the risk.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi71/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Want to work with brands but don't know how to start? Rachel Brenke shares 5 quick, strategic and effective ways to get the brands attention that you've been wanting.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi70/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Do you want to take more of your money home? Planning your tax obligations can help you keep more of what you make.
In this episode, we will talk about how you can plan your business to keep from making tax mistakes that cost you money.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi69/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Talking about yourself can be hard to do, but it is necessary if we want others to know about us and what we do.
In this episode, we will talk about how and why you should make pitching your business a part of your marketing plan.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi68/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Speaking engagements involve more than preparing the content, posting on social media, and the actual event. Listen as I teach you my "off market" tips to make the most out of your speaking engagement.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi67/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
We all struggle at one time or another with knowing what our story and messaging are and even who our people are.
In this episode, we will talk about how to identify your message and effectively communicate what you do so people will buy into you.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi66/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Intellectual property theft is an issue EVERY entrepreneur faces. It’s not if it happens, it is a matter of when it happens. Be prepared to protect the content and brand you have tirelessly built.
In this episode, we will talk about how to register and defend your copyright.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi65/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
We’ve all heard the news stories about data breaches at large companies. If it can happen to them, what about the little guys like you and me – what can we do to prevent it from happening to us?
In this episode, we will talk about some simple things you can implement right now to protect your small business from cyber criminals.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi64/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Everyone is telling you entrepreneurship is great and you absolutely love the sound of being able to set your own work hours and be your own boss. But you are a military spouse, and you already know you’re going to be facing some business owner challenges that not every business owner deals with during the life of their business. Join Rachel and Anna Blanch Rabe as they walk you through legal business set up as a military spouse!
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi63/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Often, entrepreneurs do not consider trademark when coming up with their business names. You can get into a lot of hot water by just going into business with a name and not even considering trademark implications of their use. Rachel and Autumn discuss what trademarks are and give you steps for getting set up with your business name.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi62/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Learn what you need to know about GDPR, if you need to worry about it as a US business, and what to do to become GDPR compliant.
In this episode, we will talk about some simple things you can implement right now to be compliant with GDPR.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi61/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
As entrepreneurs, we are bombarded with different courses and workshops to help in our businesses.
In this episode, we will talk about how to find those courses that fit your needs as well as how to apply your newfound knowledge to your own situations.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi60/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
GDPR is right around the corner. Are you ready?
In this episode, we will talk about some of the data protection and privacy for all individuals within the European Union and the exportation of personal data outside the EU.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi59/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Facebook Ads are the way of the now. You can’t avoid it. You need to learn how to properly use them.
In this episode, we will talk about a step-by-step funnel to get potential consumers into your inbox.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi58/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Quit throwing out content and hoping it sticks!
In this episode, we will talk about ways to create addictive content that creates relationships and ultimately sells (without selling!).
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi57/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Social media is great but don’t waste your time using only it and not delivering what your audience and potential customers want.
In this episode, we will talk about how to properly grow your email list and how to manage it.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi56/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Lead generation is one of the oldest marketing techniques but is overlooked by many.
In this episode, we will talk about modern forms of inbound and outbound lead generation marketing.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi55/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Planning on regramming someone’s photo or snagging a quote off a website and linking back? Think again! Committing copyright infringement is costly.
In this episode, we will talk about how to NOT do it, and what to do if it happens to you.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi54/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
If you aren’t capturing the attention of media reporters -you’re missing a huge marketing piece of the puzzle!
In this episode, we will talk about how to pitch your business and secure media coverage for your brand.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi53/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Asking for help is very courageous – but make sure you are coming across as interested and demonstrating value – not entitled and needy.
In this episode, we will talk about when and how it is appropriate to ask other professionals questions and where the point where the line is about to be crossed into rude and entitled is.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi52/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Putting all your eggs into one basket is not a smart move.
In this episode, we will discuss taking your knowledge and turning it into a new income stream!
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi51/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Entrepreneurs suffer from burnout without realizing it – and by the time they do, it is really hard to come back from it.
In this episode, we will talk about how to identify burnout, fix it and delegate properly.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi50/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Every day we are faced with decisions that need to be made. The more we have to make, the harder it gets eventually leading to exhaustion.
In this episode, we will talk about decision fatigue and share tips on how to combat it as a business owner.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi49/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Hiring a logo designer can land you in hot water if you don’t understand how the intellectual property ownership works and the potential implications.
In this episode, we will talk about the steps you need to take to protect your biz.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi48/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Relocating your business can be scary, but there are ways to do it to prevent loss of clients and income.
In this episode, we will talk about tangible steps to implement to make relocating your business a success.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi47/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Figuring out what success really means to you is important. What defines success is different for everyone.
In this episode, we will talk about how to interject your story into creating real relationships with potential customers and developing that into an engaging and successful business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi46/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
If you aren't aware of who you're working with, they can require YOU to pay and cause big problems!
In this episode, we will talk about how to protect yourself against team member legalities.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi45/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
What does Zuckerberg's announcement mean for your business?
In this episode, we will talk about the Facebook announcement and how you can adjust your business for success!
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi44/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Creating your own life is so important so you don't get lost in this "entrepreneurship" thing.
In this episode, we will talk about tips for newer and established entrepreneurs on how to succeed as well as bonus tips on how to get engaged with local media!
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi43/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
You are probably causing lost sales without realizing it.
In this episode, we will talk about how client, buying, and customer psychology help build buyer confidence.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi41/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Finding an attorney for your business can be one of the most stressful, overwhelming and scary things to do.
In this episode, we will talk about how to find an attorney that will work for you and not the other way around.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi40/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
The most important thing when running a business is getting your life circumstances and managing your household under control.
In this episode, we will talk about how to manage your household so you can focus on quality of life and your business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi39/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Fear of the unknown, imperfections, and commitment can hinder you when trying to start your business.
In this episode, we will talk about how to manage your fears and give yourself permission to start the business you want.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi38/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
It is important to have consistent messaging and consistent expectations in the information you provide to your clients.
In this episode, we will talk about how being consistent can raise buyer confidence and prevent issues that could occur otherwise.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi37/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
All of us have created intellectual property for our businesses that need to be protected.
In this episode, we will talk about copyright law and the things we should and shouldn't do to protect our intellectual property.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi36/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Using video can help you grow your business.
In this episode, we will talk about using YouTube and how to overcome our fears of video.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi35/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
From natural disasters to personal devastations, things happen beyond our control that can cost us our businesses if we aren’t prepared.
In this episode, we will talk about how you can prevent or minimize the harmful impacts of future devastations that can and will occur.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi34/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
At some point in our business, we will have an unhappy client. Can we stop that client from leaving us a bad review?
In this episode, we will talk about The Consumer Review Fairness Act of 2016 and how it affects non-disparagement clauses you may have in your contract.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi33/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Being set up as an LLC can give you peace of mind from the separate liability protection it offers as well as appearing more professional.
In this episode, we will talk about how to set up your LLC and how to prevent piercing the corporate veil so you don’t lose those protections the LLC affords you.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi32/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
No matter what type of business you’re in, you need to be thinking about the best ways to insulate and protect yourself from liability.
In this episode, we will talk about different business formation options and the protections that each of them offers.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi31/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Using digital contracts leads to efficiency, professionalism and easy booking…but are they legal?
In this episode, we will talk about what makes digital contracts legal and what you can do to protect your clients’ information.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi30/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
You have worked hard creating your website, blog, and social media content. Now, learn how to protect it.
In this episode, we will talk about copyright, ways you can discourage theft, and what to do if someone does infringe on your copyright.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi29/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
When you first start a business, you are passionate, excited, and motivated, but somewhere along the way, you feel as if you’ve lost yourself.
In this episode, we will talk about how to find yourself again and ways to keep from feeling overwhelmed with all that is expected of you.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi28/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Working for free is not always an industry-devaluing move. It also isn’t always undercutting the competition. Sometimes, it is just necessary.
In this episode, we will talk about when it’s the right time to work for free or low cost and how to identify those times.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi27/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Hiring an intern is a fantastic way to get help and give back at the same time. Make sure you are doing it legally or you can end up in hot water!
In this episode, we will talk about the six-factor test and state-specific tests that determine if a person is an intern and things you need to think about when using interns.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi26/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Building your business on the backs of other people, social media or anyone else…basically…not you or yours…is DANGEROUS!
In this episode, we will talk about things that can happen when you depend on other systems such as social media and ways to prevent or fix disasters when they fail us.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi25/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Having a story to tell is critical in this world of social media marketing…but many of you think you don’t have one or it may not be “good enough”.
In this episode, we will talk about why we should tell our own stories and how to do so in a way that truly makes us relatable to potential clients.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi24/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
We all have many hats that we wear on any given day, and there are things we can do to help manage it all.
In this episode, we will talk about tools we can use to help automate parts of our business so we can focus on other things.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi23/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Many entrepreneurs fall victim to this single time-suck action and don’t know how to get themselves out.
In this episode, we will talk about what this is and how to manage it so it’s not taking time away from other important things.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi22/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Many entrepreneurs are victim to self-sabotage, avoiding things that could have saved them many headaches down the line.
In this episode, we will talk about how to prevent issues by putting major supports in place.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi21/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Taking on every business opportunity that comes your way can leave a bad aftertaste in your mouth – especially when it is with friends.
In this episode, we will talk about how the fear of failure can cause us to work with people or businesses that may not be a good fit and how to overcome that fear.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi20/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
This episode highlights one phrase that absolutely drives many entrepreneurs into a doubting mindset. It is time to uncover it and realize – it is all wrong!
In this episode, we will talk about how a popular inspirational quote can actually have a different effect than what was intended.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi19/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
If you aren’t creating and keeping business networking relationships in your business – you are missing out big!
In this episode, we will talk about why business networking is one of the most important marketing aspects you can do for your business and how to integrate it.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi18/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
It is near impossible to run a business without a website & email list these days.
In this episode, we will talk about how to get set up so social media can take a back seat while you’re in control.
Full show notes & links to resources mentioned: https://rachelbrenke.com/ep17/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Being a small business owner is daunting – especially for the legal side in the beginning.
In this episode, we will talk about tips on what you should DIY and when you should call a small business attorney.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi16/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
If you are running a business with a website you need to be outlining specifically the terms of use for your site – to protect you and inform your visitors.
In this episode, we will talk about basic things that you should be including in the terms of your site.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi15/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
There is one simple step that small business owners can do to automatically maximize profit and quality of life.
In this episode, we will talk about six major budget areas that small business owners are completely missing out on and what you can do to fix it.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi14/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
If you’re not business planning, even taking fifteen minutes, you’re doing yourself a disservice.
In this episode, we will talk about a quick exercise to energize your business.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi13/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Being crystal clear on who your avatar is, how they think, buy, and act will make business EASY for you. It’ll make decisions way easier.
In this episode, we will talk about how to identify who your ideal client is, so you can do more intentional marketing and not waste your efforts.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi12/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Taking money from consumers brings with it a host of legal issues, such as chargebacks.
In this episode, we will talk about what a chargeback is, how to handle it, and how to avoid it.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi11/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Sometimes, we need someone on the outside to help us figure out our businesses.
In this episode, we will talk about the different kinds of help—mentors, coaches, consultants—and how to choose the one that is best for you.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi10/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Have you been struggling to keep ahead of your busy schedule?
In this episode, we will talk about a revolutionary system that will help you manage everything you have to do and still have time for life.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi9/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Having a separate business bank account seems like either a “no-brainer” or an extra cumbersome task–depending on who you ask.
In this episode, we will talk about the legal and efficiency reasons for having one, as well as how to maximize the benefits of having a separate bank account.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi8/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
SEO is overwhelming. You think you know what you are doing, it works for a bit…then BAM! It all changes.
In this episode, we will have a bite of SEO education that can help your business today.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi7/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
One of the hardest parts of entrepreneurship is dealing with unsupportive individuals. You’re not alone!
In this episode, we will talk about the struggles when we have with no support and tips to overcome this.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi6/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Protecting your business isn’t just a one-and-done or isolated action. There are layers you need to insulate yourself and your business from liability.
In this episode, we will talk about the Legal Trifecta—three tools you can use to protect the business you have worked so hard to build.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi5/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Having a nice website doesn’t require a big cash outlay or knowledge of coding.
In this episode, we will talk about tips to bootstrapping your business website.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi3/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Saying no is one of the hardest things entrepreneurs need to learn. However, sometimes saying “NO” is NOT the answer.
In this episode, we will talk about an alternative to saying no while safeguarding your time and brand.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi3/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
Are you staring at blank walls wondering what to write for your blog or post to social media?
In this episode, we will talk about how to gather ideas through crowd-sourcing.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi2/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group
This business thing means nothing if we aren’t living life as well – the goal is to make time for this!
In this episode, we will talk about the “Vase” method.
Full show notes & links to resources mentioned: https://rachelbrenke.com/epi1/
Join the Business Bites Podcast® group to chat about this episode: https://rachelbrenke.com/group