Jasper's World: Recent Episodes
Jasper Meurs
Welcome to Jasper's World, hosted by Jasper Meurs. This is my personal podcast where you can expect my own opinion on topics I care about, like marketing, entrepreneurship, technology and other interesting things I may encounter on my journey as an entrepreneur.
Steven, the CCO of Diabatix, discusses the challenges of aligning sales and marketing in the company. He shares insights on measuring the success of inbound marketing efforts and the surprisingly effective tactics they have used. Steven also talks about the importance of combining online and offline marketing, including hosting dinner events for relationship building. He offers advice for companies looking to enhance their inbound marketing and sales alignment.
Key Takeaways
- Aligning sales and marketing is crucial for success
- Measuring the success of inbound marketing efforts is important for optimizing strategies
- Combining online and offline marketing can be effective in reaching and building relationships with potential customers
- Sharing information and becoming a thought leader can help establish trust and attract customers
Connect with Steven
LinkedIn: https://www.linkedin.com/in/stevenbaeyens Website: https://maior.io/
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com Chapters
00:00 Background and Responsibilities at Diabatix 02:06 Challenges in Aligning Sales and Marketing 04:07 Measuring the Success of Inbound Marketing 07:50 Surprisingly Effective Marketing Tactics 11:20 Measuring Success of Inbound Marketing Efforts 14:19 Using Marketing Materials to Explore New Industries 17:45 Combining Inbound and Outbound Sales Strategies 20:48 Hosting Dinner Events for Relationship Building 25:14 Combining Online and Offline Marketing 29:29 Using Ad Campaigns for Dinner Events 31:28 Advice for Enhancing Inbound Marketing and Sales Alignment
In this conversation, Jasper Meurs and Marnik Vanderbroek explore the multifaceted journey of entrepreneurship, emphasizing the importance of communication, leadership, and the balance between work and personal life. They discuss the challenges of public speaking, the significance of creating engaging content, and the necessity of saying no to maintain focus and energy. Marnik shares insights from his experiences, highlighting the value of storytelling and the need for authenticity in leadership.
Chapters
00:00 The Journey of Entrepreneurship 05:05 Finding Balance in Work and Life 09:59 The Essence of Leadership and Communication 15:13 Overcoming the Fear of Public Speaking 20:04 Creating Engaging Content 24:46 The Importance of Saying No
Connect with Marnick YouTube: https://www.youtube.com/@MarnickVandebroek Instagram: https://www.instagram.com/marnickvandebroek LinkedIn: https://www.linkedin.com/in/marnickvandebroek/ Website: https://standupcompany.com/ Connect with Jasper YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com
Come along as we explore the fascinating story of Belgian-born Tom Pennings, who discovered his calling in the heart of Silicon Valley's innovation district. Tom discusses his experiences from navigating the tech world with industry titans like Apple and Google, all while blazing his path with a fierce passion for technology. His open observations provide listeners with priceless insight for following dreams, conquering challenges, and shattering conventions in the name of achieving both career and personal fulfillment. Watch this captivating exploration of taking risks, resiliency, and the life-changing potential of accepting new challenges in the rapidly changing field of technology.
Connect with Tom Pennings
X: https://x.com/ekettoz LinkedIn: https://www.linkedin.com/in/tompennings Website: https://salesnudge.ai/
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com
The Gstaad Guy is an Instagram account that creates parody content about the 1%, in the process positioning himself as the perfect account to influence the affluent.
Additional Resources * YouTube video for this episode * The Gstaad Guy Instagram Account
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com
Belmond is a Luxury Hotel Chain that I think does a great job at their marketing. More specifically one of my core believes in marketing: Don't Sell.
Most of the time people aren't looking to be sold at the moment when you reached them with your marketing message. So the best thing to do is to inspire them instead of selling to them. Belmond is especially great at this when you look at their Instagram accounts. The work with a variety of influencers that have an overlapping audience with their own, resulting in the most amazing Instagram photos of their locations. In this episode I will look at Belmond's Instagram, Email Marketing, Social Ads and Website while analyzing how they are doing things differently and what we can learn form this. Asking myself questions like: * How are they using each marketing channel? * What are they doing different than most brands? * Are there things they could improve?
At the end of this episode I'll also sum up the different learnings and link them to tips that you can use for your business.
Additional Resources * Watch this episode on YouTube
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com
Optimizing Google Ads campaigns shouldn't be difficult. There are just a couple of really important concepts that you will need to keep in mind while optimizing your campaigns. Master this concept and your campaign ROI will be going up really soon! Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
In this episode I am joined by Nick Notas, a dating and confidence consultant, to have a conversation about the impact of conversational AI on our work and mainly on content creation. With ChatGPT and the New Bing there is a lot happening in this space, so I hope this will bring some value to you! Nick Notas * Website * YouTube * Instagram * TikTok
Additional Resources * New Bing experience * ChatGPT
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
10X your email marketing results by adding more personalization and relevance to your email strategy. In this episode I will talk about how SUITSUPPLY is a great example of how to do email marketing right. We'll also take some lessons from this on how we can improve our own email marketing. Additional Resources * Blog post: Relevance is the key to (email) marketing success
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
The time of a one size fits all email newsletter is long gone. If you want to be successful at email marketing, you have to personalize your emails. Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
Most of the time you should not overthink if whatever you're creating is ready to be put out there for the world to see. You should just launch it as soon as possible and make adjusments and add features along the way. Additional Resources * What I Learned From a Year of Consistent Content Creation
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
You might not have enough tasks to justify a real fulltime personal assistant, but you can definitely benefit from having your own virtual personal assistant. This is exactly what I have built using HubSpot's Automation features. In this episode I will talk about 4 of my favorite automations that help me close more deals an staying on top of things. Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
Recently I have decided to move my personal website from Webflow to Ghost. In this episode I'll talk about the thought process behind this move and what I love about Ghost. Additional Resources * Blog post: Why I moved my website from Webflow to Ghost * About me page
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com
Happy New Year everyone! In this episode I looking back at my content creation process during the last year. And based on what I learned here I'll also talk about some changes I will be implementing for this year. Additional Resources * My Updated About Me Page * Why I moved my website from Webflow to Ghost
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com
This episode is about how I overcame my fears when I got started with content creation and how you can do the same. It was inspired by a recent LinkedIn post by 37Signals founder Jason Fried. Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist
Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
Never let a good crisis go to waste. These are the words Churchill is credited with saying in the mid-1940s as the world approached the end of WW ll.
In this episode I'll talk about my perspective, as a certified HubSpot Consultant, on how the 2023 recession can actually be an opportunity to grow your business.
Additional Resources * Tim Cook interview [Video]
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist
Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
You are starting a new business and are ready to welcome your first clients. Great!
But what's next?
Since this is a question that comes up quite often I am going to share the 5 first things that I, as a marketing consultant, would do when I'm starting a new business.
Additional Resources * Blog: Google Ads For E-Commerce: A Simple Guide
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist
Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
After a 1 month break from podcasting I'm back to talk about what I learned from my 6-week content sprint, my content strategy going forward and why this 1-month break has been here in the first place.
Additional Resources * ahrefs blog
* 37signals YouTube channel
* Rework podcast
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist
Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
Getting people to your website is one part of doing marketing, making sure they take the action you want is the next piece of the puzzle. In this episode I will go over what goes into creating a high-converting landing page, including examples, actionable tips and mistakes I see quite often. Additional Resources * yourlandingpagesucks.com * SAAS homepage above the fold
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
Creating high-converting ad campaigns should not be hard. Quite the opposite actually, the simpeler the better. There is just a couple of things you need to keep in mind when creating them, something I'll talk about in this episode. Additional Resources * Google Ads For E-Commerce: A Simple Guide
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
To grow your business you need to be able to sell more, which is obvious. But what is exactly needed for an early-stage B2B startup to achieve this? I have consulted many early-stage B2B start-ups over the year and in this episode I’m going to talk about what I have learned that works. Additional Resources * ahrefs blog
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
So many people and businesses are holding back from creating content because they think that whatever they can do it's not going to be good enough. This is the biggest mistake you can make for your business. Content is the game right now and if you are not at least learning how to create content for your business in the form of social media posts, blog posts, audio or video, you are going to lose. In this episode I will give you examples and action steps for how you can get started to create content today. Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com My FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
In this second episode about my 6-week content sprint I will talk about everything we learned during the first days of the content sprint. One of the main things being that we actually got way more social media content out of a single podcast episode recording than we initially thought. Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
If you want to improve your marketing efforts, you absolutely need to track how your marketing efforts are performing right now. In this episode I will explain how you can use UTM tags to easily track all of your marketing efforts. This will allow you to dive deeper into your campaign performance on different levels. Because of this, these are literally the first steps I take when I start working with a new client. Additional Resources * Google UTM tag creator
Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: www.jaspermeurs.com The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
How do you create a great content calendar that your target audience will love? In today's episode I am talking with Emma Bradley about how you can create the best content calendar possible for your business. We answer questions like: How do you find interesting content? How often should I talk about my products? What tools can I use to create my content calendar? And more!
Connect with Emma Bradley
Instagram: @emmabradleygoldman
Connect with Me
YouTube: https://www.youtube.com/jaspermeurs
Instagram: https://www.instagram.com/jaspermeurs/
TikTok: https://www.tiktok.com/@jaspermeurs
LinkedIn: https://www.linkedin.com/in/jaspermeurs/
Email: podcast@jaspermeurs.com
Website: www.jaspermeurs.com
The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
In today's episode I will go thourgh a case study where I grew a client's highly-technical niche business from around 30 organic visitors a month to now over 2.000. I will share the basic startegy behind this, together with some actionable tips and examples. Connect With Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: https://www.jaspermeurs.com The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
The first episode of my 6-week content sprint journal. Over the next 2 months there will be a weekly extra podcast episode on Tuesday where I share my learnings about daily content creation for my business. In this first episode I am talking about what the plan is, why I am doing this and what I hope to achieve. Connect With Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeurs.com Website: https://www.jaspermeurs.com The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
By now you probably know content creation is important for your business. Great! Yet, most businesses are still doing it wrong. This is something I come across quite often as a Certified HubSpot Consultant.
In this episode I explain how to create content in a way that actually works. And even better, with a system that makes it more easy to consistently create high-quality content. I'll also go over an example of how even an accounting firm (I know! Boring, right?) can create valuable content for their target audience!
The methods I am using here are based on Garyvee's Content Model.
Additional Resources
- Garyvee Content Model
The FREE Webinar Checklist Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
Connect with me
YouTube: https://www.youtube.com/jaspermeurs
Instagram: https://www.instagram.com/jaspermeurs/
TikTok: https://www.tiktok.com/@jaspermeurs
LinkedIn: https://www.linkedin.com/in/jaspermeurs/
Email: podcast@jaspermeurs.com
Website: https://www.jaspermeurs.com
With more and more privacy-focused laws and software entering our world, the way we do our marketing has changed quite a bitin the last couple of years.
In this episode I will talk about the ways how we can use this momentum to our advantage and actually improve the way we do our marketing. Creating event better customer experiences in the process!
Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
This episode comes with a FREE webinar checklist I have handcrafted based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!
Webinars are a pretty good way to get high-quality leads for your business. Yet not a lot of companies are getting the most out of this, or are even using this. So I want to talk about an example case study.
Over the span of about a year we designed and launched a new website using Webflow, implemented HubSpot, started building the foundation for marketing automation, successfully launched a new product (doubling the number of signups we set as a goal for the launch event) and built a lead generation funnel bringing in more than 677 high-quality leads over this period.
In this episode I want to take a deep dive into this last part, the lead generation funnel we built.
Subscribe to my newsletter: https://www.jaspermeurs.com/newsletter
As an experienced marketer I often get the question "Are Facebook Ads still worth it?". Especially with all the focus on privacy these days, like the iOS 14.5 update. And my answer is a loud and clear: YES! You just need to know how to approach your campaigns in a way that they keep performing well. In this episode I'll share my super simple Facebook Ads strategy that still works in 2022!
Email marketing is the marketing channel with by far the highest ROAS (Return On Ad Spend). But you've got to do it right. In this episode I will give you 5 great tips to make sure your B2B email marketing doesn't suck.
The projects I am doing with my business always have been digital for the most part, ever since I started doing them while I was still in university college. And this works great. The only part of my business that hasn’t been mostly digital so far is my own sales and marketing. And this is something that is going to change over the coming months.
Over the past years I've created a system to plan and manage my travels. This makes that travel became a lot less stressful and it made it possible for me to do longer "digital nomad" trips with ease of mind.
In 2020 I thought I would go about my new year's resolutions a little bit different. Instead of having some resolutions for the new year, I started doing one challenge a month. The only requirement for each challenge was that had to be something that would make me better.
I tried making YouTube videos multiple times over the past years, but I always tend to fail. Here's what I learned.
Do you know the real value of your content marketing strategy? Especially for evergreen content, it basically acts like the ETF foundation of your investment portfolio. It might not be the biggest gains driver of the quarter, but it is most definitely creating value for your business and silently compounding over time. In this video I will explain why content marketing really matters for your business and some of the less known (but quite big!) advantages for your overall marketing strategy. 🤓
Rather read this as an article? https://www.jaspermeurs.com/blog/the-importance-of-content-marketing-in-the-modern-decision-making-process
When I started as a freelance marketing consultant while I was still in college, I had to learn things the hard way. Now that I have grown my consulting business to a thriving 6-figure marketing business, there are some things I would like to teach my younger self. Watch along to become a better marketer, faster.
Almost 3 years ago I decided to keep a daily journal and this time I sticked with it. Before this I had multiple attempts at daily journaling, but kept failing at it. So why did I succeed this time? Here is what I learned!
The opportunity of creating a Direct-to-Consumer brand has never been bigger. Especially with the increased costs of logistics eating your margins because of the current climate.
In this episode I will explain what Direct-to-Consumer is, as well as the advantages and disadvantages over the "classic" way of creating and distributing your products. In the end I will also go over some examples where I had a personal experience with these brands.
🧵 Twitter thread by Ramon van Meer where he explains how he built a direct-to-consumer dog ramp business: https://twitter.com/ramonvanmeer/status/1448022919901335552
"How can you make money while you travel?" is something I get asked quite often. I have build my business in a way that allows me to be totally location independent. In this episode I will give you 5 business ideas that will allow you to be location independent as well!
Links mentioned in this episode:
RemoteOK: https://remoteok.io
This episode will teach you exactly the technique I rediscovered that instantly made me more productive. If you are struggling with procrastination, this episode is for you! I haven't procrastinated anymore since I really implemented this technique.
In this episode I'll go over how I set up my business so that I am able to work and travel at the same time.
If you'd rather watch the YouTube video, click here.
In this episode I'll give you a detailed overview of exactly how I plan my week as an entrepreneur and a remote marketing consultant working for various clients. I've fine-tuned this system over the past decade to make sure I can perform at peak productivity and I'm sure it will help a lot of you as well.
In case you want this episode in video format, click here to watch it.
How do you create a good B2B marketing strategy for an early stage start-up? Especially in the early stages of an enterprise creating a good marketing strategy can often be a challenge. In this episode I explore a strategy that I very much believe in.
It starts with an idea. We’ve all had great ideas on what we want to see or what we want to improve in our marketing strategies, and we start by reverse-engineering a strategy or process on how to get there. The problem though is sometimes we’re not focused on the right criteria and we may forfeit some great ideas (and potential results) because of the way we’re interpreting our data. But the question then becomes, what should we really be looking for?
In this episode I'm taking Harvard Business School's 4DX framework and I look at the ways how we can implement this for marketing projects.
At the beginning of each year I always like to look back at the previous year. During these reviews I look at everything I did over the past year. The things I really enjoyed and the things I didn’t like as much. This process always yields some interesting lessons, which I will go over in this episode.
When it comes to lead generation, most businesses will use tactics like providing people with something in return for their email address. Now, I'll admit that I'm guilty of this as well, but I've come to understand that in this way you're practically forcing people to give you their information to get what you initially promised them. This is not the way to go, and it's becoming clear that people don't appreciate these tactics anymore.
In this podcast I'll explain how you can change it up, and still get results.
This current worldwide epidemic has affected the way in which we all go about our work. This calls for adaptations and new implementations. In this podcast I'm sharing some things that work for me, which you can use as well.
There are even some new opportunities to do things, which previously would have been much more difficult. Find out how we can make the best of the current situation.
The Corona virus will have long lasting effects on the world as we know it, that's for sure. Businesses will probably also have a hard time to cope with the effects this has on their business. Let's talk about some creative ways you can dealt with this as a business.
Booking.com does about 25,000 tests on a yearly basis. Let's talk about how you can use testing as your superpower.