Innovations and Breakthroughs: Recent Episodes
Rich Goldstein
This is the Innovations and Breakthroughs Podcast, with host Rich Goldstein. Listen in each week as Richard features top leaders and the path they took to create change.
Lesley Hensell is the Co-founder of Riverbend Consulting, an e-commerce and Amazon consulting agency. The company’s experts help sellers resolve account listing suspensions and other challenges.
Lesley has personally helped hundreds of third-party sellers get their Amazon accounts and ASINs back up and running for the past 10 years. She is the author of The Amazon Incubator: Grow Your Business or Hatch a New One, to be released in January 2024.
In this episode… When Amazon sellers get their accounts suspended, it can damage their credibility among customers, lead to losses, and lower their seller ranking. So, what can trigger a suspension and how can you get your account reinstated?
To prevent suspension, familiarize yourself with the policies and know the most common culprits. You should also watch your Amazon account health scorecard or rating to ensure that you don't fall below the recommended threshold. When faced with a potential suspension, you need all the tips and lessons you can get.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Lesley Hensell, the Co-founder of Riverbend Consulting, about strategies for overcoming Amazon account suspensions. They also talk about Amazon brand registry enforcements, common IP complaints on Amazon, and how Lesley's kids work in the family business.
Lucas James is the Co-founder and CEO of Twiz, a digital marketing agency focused on driving leads for B2B service companies and online stores. Based in Los Angeles, Twiz was founded on the idea that traditional marketing companies were charging businesses too much without producing enough results. Lucas is also the Co-host of the podcast, How To Scale an Agency, and produces a variety of other content in the area of AI news and developing tech.
In this episode… Entrepreneurship requires taking careful and strategic steps to bring your ideas to life. To increase your probability of success, you need to be innovative, creative, and open to learning new ways of doing business.
The most successful entrepreneurs understand their limitations and leverage their strengths to stand out in the industry. They develop creative strategies for solving complex problems, build sustainable lead-generation plans to attract high-value clients, and invest in the right technology. This is all conducive to increasing a company's value.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Lucas James, the Co-founder and CEO and Twiz, about entrepreneurship and lead generation best practices. They also talk about the value of content, the steps to building a successful product, and Lucas' inspiration to build a software platform.
Jordan Ross is the Founder and CEO of 8 Figure Agency, a firm that helps businesses scale their annual revenue through better operational, fulfillment, and management processes. Since its inception, the agency has worked with over 700 agencies and helped add $100 million in annual recurring revenue. Before founding 8 Figure Agency, Jordan was an Operations Lead at Amazon where he ran a division with over 800 people.
In this episode… What is the most essential part of scaling a business? Is there a single secret to building a sustainable company?
Every entrepreneur aims to create a thriving business with a high customer lifetime value. Meeting your cash flow needs is not enough to stay competitive. You must implement systems for a stronger company culture and hire top talent to deliver exceptional customer experience. This small shift in focus can lead to disproportionately great results.
Jordan Ross, the Founder and CEO of the 8 Figure Agency, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to talk about strategies for building recurring revenue. They also discuss tips for maintaining quality services and Jordan's “one-thing” philosophy.
Christene Marie is the Founder and CEO of The Knowing Agency, a brand identity and integrated marketing agency. The company helps empathy-driven brands develop marketing strategies to create connections with their target audiences.
Christene has worked with brands like Amazon, Toyota, NAACP, and the W. K. Kellogg Foundation. She is also an international speaker and has a new book coming out this spring.
In this episode… How much do you know about the people in your business? What strategies can you use to empower them?
Developing interpersonal relationships with your team and customers is a great strategy for building an authentic business. To achieve this, you need to know and understand yourself, your needs, and your goals. You also have to build emotionally intelligent connections with your people, taking the time to understand who they are.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Christene Marie, the Founder and CEO of The Knowing Agency, about how to be a holistic entrepreneur. They also discuss business branding strategies, how to develop your listening skills, and how to incorporate emotional intelligence into marketing.
Laurie Barkman is an M&A advisor and the former CEO of a $100 million revenue company that was sold to a Fortune 50 business. She now guides business owners as an M&A intermediary, facilitating both sell-side and buy-side transactions.
Laurie is a dynamic speaker who has consulted, advised, and presented to hundreds of CEOs and business owners. She is the author of The Business Transition Handbook: How To Avoid Succession Pitfalls and Create Valuable Exit Options and is the host of the award-winning podcast, Succession Stories.
In this episode… When planning to exit a business, the first step is to create clearly defined goals. You need to assess your current business environment and practices including your finances, record keeping, and your business' worth.
Taking this into consideration, succession planning should start early to ensure a smooth transition out of a business. Working with experienced M&A experts and advisors can help you prepare for a successful exit. A strategic transition plan aligned with your goals will help you avoid the common succession pitfalls.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Laurie Barkman, an M&A advisor, about succession planning best practices. They discuss Laurie's exit planning process, how to avoid regrets after selling a business, and how intellectual property promotes business transferability.
Greg Maddox is a Senior Business Advisor at Cultivate Advisors, a consulting firm that partners with small business owners to help them grow sustainably and rediscover the joy in entrepreneurship. With a background in the financial services industry, Greg works with business owners to plan and maximize their business exits. He is a serial entrepreneur and was also the Founder and CEO of the Maddox Group.
In this episode... What does it take to successfully exit a business? How can you make informed decisions and gain the financial freedom you desire after selling?
According to Greg Maddox, a certified business exit advisor, there are nine key steps to prepare for a successful exit. You need to understand your current business valuation, develop systems and processes, and find the right experts. His advice is to start this process early and thoroughly plan through using the nine steps.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein sits down with Greg Maddox, a Senior Business Advisor at Cultivate Advisors, to talk about how to prepare for a successful business exit. Greg shares tips for increasing your company's value, getting a higher multiple when exiting, and how to plan for life after selling your business.
Chris Heivly is a serial entrepreneur, angel investor, and the Managing Director at Build The Fort, an umbrella entity that serves entrepreneurs, and startup companies. He is one of the nation's leading experts on launching startups and has been dubbed The Startup Whisperer.
Chris co-founded MapQuest, which was sold to AOL for $1.2 billion. He is also a public speaker and the author of Build The Fort: Why 5 Simple Lessons You Learned as a 10 year-old Can Set You Up for Startup Success as well as Build the Fort: The Startup Community Builder's Field Guide.
In this episode… Entrepreneurship can be a lonely journey, and without a supportive community, managing a business can be a burdensome challenge. To keep growing, it is important to seek help from other entrepreneurs who have faced similar struggles.
Your lack of expertise in a given area can hinder your business. Chris Heivly’s advice is to identify your strengths and weaknesses while leaning on your community for support. This includes your industry peers, employees, and business partners as an essential part of reaching the next level.
Chris Heivly, the Managing Director at Build The Fort, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to talk about the need for a supportive community for entrepreneurs. They also discuss the history of MapQuest, the value of giving back, and common mistakes people make when starting a business.
Yoni Kozminski is the Founding Partner of South Col, an accelerator fund that partners with e-commerce brands to provide capital, strategic advice, operational support, and exit strategy. He is also the Co-founder and CEO of MultiplyMii and Escala, where he helps e-commerce businesses to grow and scale.
Yoni has more than 15 years of experience in digital marketing and creative advertising for top brands like Mercedes-Benz, Mastercard, Sony, and Medtronic. He is also the host of the Successful Scales Podcast.
In this episode… Preparing a business to sell takes time. From streamlining your business operations to documenting systems to fixing your finances, the process can take months to complete.
To increase an e-commerce brand's valuation and make it more attractive to investors, it needs to stand out from other brands. Build a unique company by optimizing your marketing, branding, and general business operations. All of these adjustments and more can vastly improve your company’s valuation.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Yoni Kozminski — the Founding Partner of MultiplyMii, Escala, and South Col — to discuss strategies for preparing an e-commerce brand for exit. Yoni breaks down tips for making a business more attractive to investors, the benefits of intellectual property protection, and why a good exit strategy helps build a solid business.
Jim Padilla is the Founder of Gain The Edge, a company that works with legacy-minded professionals and entrepreneurs to create scalable sales systems. He is known in the personal development and business coaching world as the go-to guy for all things sales. Jim is also a master collaborator whose purpose is to help entrepreneurs leverage the power of collaboration to scale their businesses.
In this episode… In a highly competitive market, entrepreneurs need to focus on building sustainable businesses that can run without them. To achieve this, it is essential to create a well-documented system for running sales processes.
An effective sales process consists of many components including hiring the right team, identifying and attracting your ideal clients, and nurturing great relationships. Building effective systems around these components will increase company value in the long run and make it easier to sell and exit your business.
Jim Padilla, the Founder of Gain The Edge, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to share his strategies for creating an effective sales process. They discuss how systems help build a sellable business, the challenge of teaching people how to sell, and share tips for driving sales.
Gracey Ryback is a content creator, Amazon Live creator, and influencer marketing consultant. She works with e-commerce and Amazon brands to help them leverage the power of influencer marketing. With a focus on TikTok and Amazon Live, Gracey has worked with clients across multiple industries both on and off Amazon. She has grown a community of over one million followers.
In this episode… Building a top brand on Amazon has become more difficult and expensive over the last couple of years. This is attributed to increased competition and the high costs of ads. To stand out from other players, Amazon sellers have to leverage different marketing strategies, including influencer marketing.
To create a high-converting influencer marketing strategy, brands have to find the right influencers and create customized product listings. Amazon sellers also need to work with a budget and ensure that their marketing campaigns align with their business goals.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Gracey Ryback, a content creator and influencer marketing consultant, about how to leverage influencer marketing on Amazon. Gracey explains what an A-list Amazon influencer means, shares tips for working with influencers, and discusses the benefits of attending networking events.
David Farley is the Founder and President of Website Properties, an online business brokerage that has sold over $650 million. Prior to that, he started a hammock import business that eventually became hammocks.com, eventually selling it to a billion-dollar company. David established Website Properties to fill a need in the market, specializing in the listing and selling of profitable internet-based businesses.
In this episode... How can you prepare your business for a future exit? When is the right time to start having conversations about selling?
David Farley, an online business broker, advises entrepreneurs to work with experts. They should start by focusing on their financial records, branding, and revenue. Timing is important and business owners need to have clear goals from the time the business is established. What else are you missing when preparing for an exit?
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein sits down with David Farley, the Founder and President of Website Properties, to talk about secrets to a successful business exit. They also discuss the value of working with experts, how to build a transferable business, and the right time to have conversations about an exit.
Rob Stanley is the Chief Evangelist and CMO at GETIDA, a global leader in Amazon FBA reimbursements and refunds. He has more than 20 years of experience in the e-commerce and marketing spaces, having founded and successfully exited two seven-figure e-commerce brands.
Prior to joining GETIDA, Rob was the CMO at AccrueMe and FeedbackWhiz. He is also a China sourcing expert, co-host of the Sellernomics Podcast, and a YouTube-certified expert with a previous channel that had over 48 million views. Rob is affectionately known as "The MoneyMan".
In this episode… When is the right time to pivot or diversify your e-commerce business? How can you identify lucrative business opportunities to invest your time and resources?
To build a thriving brand, there are some key steps you need to take. This starts with creating a unique product with unique features to stand out from the competition. For Amazon FBA sellers, optimize your product listings and take advantage of alternative marketing channels like social media to build a memorable brand.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Rob Stanley, the Chief Evangelist and CMO at GETIDA, to discuss e-commerce best practices. They also talk about the effects of AI on marketing, the evolution of Amazon product launches, and strategies for driving traffic to online stores.
Adam Lyons is the CEO of The S.M.A.R.T. Blueprint, which has been instrumental in driving revenue growth for over 2,200 small businesses since 2020. Adam has advised more than 500 brands and experts across the US and Canada, recognized by major media outlets including CNN, MSNBC, and Forbes. He has worked with PepsiCo, Nike, Discovery Digital Networks, and other brands.
In this episode... Are there bottlenecks in your company slowing down growth? Do you have the right systems and processes in place?
Building a transferable brand is crucial for entrepreneurs looking to sell their businesses. According to Adam Lyons, an M&A expert, you need to work with the right business partners, employees, and professionals to build a sustainable brand. Adam also advises entrepreneurs to increase their companies’ valuation by selling quality products, creating a conducive workplace, and filing for patent protection.
Adam Lyons, the CEO of The S.M.A.R.T. Blueprint, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to share tips and strategies for increasing a company's valuation. They also discuss how to grow sales, the benefits of IP protection, and how to build a happy workforce.
Reuben Hendell is an Operating Partner at Madison Alley Global Ventures, a leading independent advisory and M&A investment bank. After a series of successful exits and a fruitful career operating businesses, Reuben now helps companies from a very early stage and sets them on the right path towards scaling, building value, and eventually exiting. He also provides strategic and M&A advisory services to digital marketing, e-commerce, and DTC companies.
In this episode… How can you optimize your business for a future exit? What strategies can you implement to increase your business' value?
Having spent years scaling and exiting businesses, Reuben Hendell, an M&A expert, has learned the value of preparing for an exit early. It is essential to optimize your business for success by focusing on the right products, team, and market. Reuben advises business owners against waiting until they are ready to exit to start fixing their businesses. He instead helps companies to create more value to be more attractive to potential buyers.
Reuben Hendell, an Operating Partner at Madison Alley Global Ventures, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to talk about how to prepare your business for a successful exit. They also discuss the early days of digital marketing, tips for increasing company value, and how Reuben helps business owners optimize their businesses.
Brian Fouts is the Co-owner and CEO of The Elevation Group, a financial education company that helps individuals to create financial freedom. The company has offered courses to more than 50,000 students worldwide. Brian is also the CEO of the Living Legacy Association. Between both positions, he educates and empowers people about how money, wealth, and real estate investing work.
In this episode… What are the essential steps to building wealth? How can you achieve financial freedom and use that to give back to others?
According to Brian Fouts, the key to building wealth starts with your mind. Your core beliefs on money will trickle down and influence every decision. Brian advises people to reprogram their minds, develop a solid financial foundation, and acquire the right knowledge about investing in order to build a living legacy.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein sits down with Brian Fouts, the Co-owner and CEO of The Elevation Group, to share tips and strategies for building wealth. Brian also explains why identifying your life's purpose is essential and discusses how to build wealth.
Sumner Hobart is an Amazon, Etsy and Walmart seller who has generated over $1m in sales of his own private label products. His mission is to discover the most efficient ways to generate substantial personal profit online. With his wife, Ali, Sumner helps other sellers build more profitable businesses through online courses and their YouTube channel.
In this episode… Building a successful business on Amazon has become more difficult over the years. With more sellers joining the platform, competition is at an all-time high and advertising costs have been on an upward spiral. Businesses have to be smart to stand out and outperform other sellers.
Having spent many years selling on Amazon, Sumner Hobart realized that the secret to growing a successful business is building a product that will stick with customers for years. Instead of purely focusing on profit, try to meet your customers' needs. Sumner also advises sellers to leverage other platforms to grow their business, since older strategies may not create the results you want today.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Sumner Hobart about strategies for building a profitable Amazon FBA business. Sumner also shares his experience working in a toxic work environment, the lessons learned from investing in non-regulated assets, and how he supports Amazon sellers.
Jason Fladlien is the CEO and Chief Strategy Officer at Rapid Crush, a software company that develops solutions for internet marketing. As an expert in sales, marketing, and product positioning, Jason helps businesses to use and improve their webinars.
Jason is also the host of The Jason Fladlien Show and author of One to Many: The Secret to Webinar Success. He is best known for his record-breaking webinars, having sold more than $57.9 million in product launch by effectively utilizing webinars.
In this episode... Did you know that webinars can help you attract high quality clientelle for your business? Did you also know that webinars offer a great opportunity to win your customers' trust?
As an entrepreneur, it is essential to identify a need in the market and then create a product that solves that problem. Webinars are a cost-effecive marketing method that can help you to identify market needs and reach a specific audience. They can also help you educate your customers about your product, establish market position, and drive sales.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Jason Fladlien, the CEO and Chief Strategy Officer at Rapid Crush, about best practices for marketing and launching products through webinars. They discuss product positioning strategies, how long a webinar should last, and how to successfully execute a marketing strategy.
Izabela Hamilton is the Founder and CEO of RankBell, an agency that helps Amazon sellers to launch products and grow their rank on the platform. She is a highly respected keynote speaker, business strategist, and advocate for helping people create their own financial freedom.
Izabela's mission is to help sellers make an impact with their brands and build sustainable wealth. She also hosted the Seller Sessions podcast weekly for more than two years, where she focused on cultivating a better business mindset.
In this episode… To build a business that provides value to others, being in the right mindset is essential. Having an amazing product is not enough. Izabela Hamilton advises entrepreneurs to focus on serving others and building meaningful relationships with customers.
It is also crucial to be conscious of the language you use in your business. Your words are powerful, and when used the right way, they can positively influence other people. With these ideas together, your business can build value for yourself and others.
Izabela Hamilton, the Founder and CEO of RankBell, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to discuss how to create value for others. They talk about navigating the Amazon platform, how Izabela overcame life challenges to become a successful entrepreneur, and how RankBell serves entrepreneurs.
AJ Cassata is the Co-founder and CEO of Revenue Boost. He helps digital agency owners and B2B companies get a consistent stream of high-value clients and build the right systems and teams to accelerate growth. AJ is also the Founder of B2B Sales & Marketing Secrets For Agency Owners, a free Facebook community. He is an entrepreneur and sales consultant who is passionate about helping companies systematically scale primarily through outbound and organic strategies.
In this episode… There are many viable marketing strategies that companies can leverage to promote their products and services. It is essential for business owners to create or adopt these effective marketing plans that target a unique audience, drive sales, and grow revenue.
All of this only works if your marketing is focused on your customer's unique needs. It is not enough to talk about your product to potential leads without considering their problems. Your prospects need to be the right fit for your business.
AJ Cassata, the Co-founder and CEO of Revenue Boost, sits down with Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to talk about outbound sales strategies. AJ shares his sales background, explains how outbound sales marketing works, and shares tips for crafting effective marketing messages.
Tim Jordan is the Founder and CEO of Private Label Legion, a community of sellers and entrepreneurs. He is also the Co-founder and Chief Strategy Officer at Carbon6. As a long-term Amazon seller, Tim provides e-commerce consulting services to entrepreneurs within the online marketplace. He has been selling for many years on Amazon and Shopify, and is now selling on Walmart.
In this episode... Although the e-commerce space has experienced massive growth over the years, many online sellers struggle to grow sales outside of Amazon.. This has created a dire need to find alternative markets for online products.
Walmart, with its great infrastructure and large distribution system, provides a great opportunity for e-commerce sellers to diversify their market. In addition, strong partnerships with other brands like Google and Shopify make Walmart competitive compared to Amazon and other online marketplaces.
Tim Jordan, the Founder and CEO of Private Label Legion, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to discuss current e-commerce opportunities at Walmart and Alibaba. They also talk about Walmart's selling guidelines, how the marketplace's infrastructure and partnerships drive growth, and why Tim founded Carbon6.
Kara Lorraine McGehee is the Co-founder and Chief of Operations and Experience at ClearSummit, a high-caliber product development agency. She started her career as an attorney before co-founding TuneRegistry, a rights management platform for the independent music community. Through ClearSummit, she aims to bring innovative software development projects to fruition, whether for clients or for internal initiatives.
In this episode... Over the few years, innovation has become easier and more efficient due to new technology and artificial intelligence. AI helps entrepreneurs carry out research, brainstorm new ideas, and assess the viability of their ideas. Most of all, it can transform the way we approach product ideation.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Kara McGehee, the Co-founder and Chief of Operations and Experience at ClearSummit, about how to leverage artificial intelligence in product innovation. They also discuss how Kara expresses creativity in her work, her future plans, and her new book.
Nate Lind is a Broker and Business Advisor at Website Closers, a full-service business brokerage company. He started in the real estate industry before becoming a Fortune 100 business consultant and transitioning to e-commerce. He exited his first company in 2016, selling more than $100 million of products online across his businesses.
Nate is also the author of Maximum Exit: The Definitive Guide for Internet & Technology-Focused Business Founders where he helps entrepreneurs to sell their online businesses.
In this episode... Although the financial health of a business is an essential measurement, customer satisfaction levels are one of the best ways to evaluate a company's worth. Building trust with customers increases a brand’s credibility and helps with longevity.
Investors expect a good deal with a high return on investment when evaluating a company to buy. So what strategies can you use to increase your company's value? How can you increase your credibility while protecting your brand?
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Nate Lind, a Broker and Business Advisor at Website Closers, to discuss strategies for increasing company valuation. They talk about common mistakes entrepreneurs make when selling their businesses, the best time to sell, and current market trends in business sales.
Chad Rubin is the Founder and CEO of Profasee, a dynamic pricing platform that enables e-commerce brands to predict the perfect price for their products. He leads the company's operations and oversees strategy. Chad was the founder of Skubana and co-founded Think Crucial and The Prosper Show. He has over 15 years of experience in the e-commerce space and often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide.
In this episode... Product pricing is a key component in the growth of a business. By implementing the right pricing strategies, you can increase your profits and quickly scale your business.
With over 15 years of experience in the e-commerce space, Chad Rubin knows the benefits of not only creating a differentiated product but also how to leverage pricing and AI to create an amazing brand. So how can you optimize product pricing to maximize sales? What strategies can you implement to increase your return on investments?
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Chad Rubin, the Founder and CEO of Profasee, to talk about e-commerce pricing and marketing strategies. They also discuss Chad's process for building a team, his marketing strategies, and the challenges he has faced growing Profasee.
Angel Tuccy is an award-winning speaker, radio host, TV producer, PR media specialist, and a 15-time best selling author. With her help, clients have been featured in thousands of major media publications, podcasts, magazines, and stages. Angel's top selling book, Get Discovered, is the how-to example for creating media, drawing from over 2,500 broadcasts and interviewing over 5,000 guests.
In this episode… Have you invested in a media marketing strategy? Can media be used to create and nurture great relationships with your target audience?
As an entrepreneur, it’s helpful to be proactive in sharing your message across various media platforms. This not only increases your visibility but also boosts brand awareness and elevates your credibility. Public relations is a great engine for sharing your expertise and getting discovered by potential clients.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Angel Tuccy, a PR media specialist, to talk about the power of media exposure. They also discuss the evolution of PR, Angel's formula, and the importance of leveraging multiple media platforms.
James Dentley is an entrepreneur and award-winning speaker, having built massive organizations including a publicly traded company. He is the author of The 5 Frequencies of High Performance. James has spoken in over 500 cities in 19 countries and has given more than 7,000 presentations to nearly a million participants. He is passionate about sharing the gift of communication by training others to speak through training.
In this episode... How can you recover from adversity and achieve success? How can you use your life experiences to inspire others?
Every entrepreneur faces struggles and challenges building a business. Those experiences are critical in teaching key lessons about resilience and building a successful company. You can then use your experience to empower and inspire others to become better entrepreneurs. James Dentley, a long-time entrepreneur, advises fellow leaders to take a step forward, seek help, and be willing to serve.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews James Dentley, an entrepreneur and award-winning speaker, about the principles of high performance. They also discuss how to be a better communicator, James' TV network, and the role intellectual property has played in James' success.
Brian Johnson is the Co-founder and Chief Technology and Innovation Officer at Canopy Management, a full-service marketing agency for Amazon sellers. He has been in the e-commerce space for 15 years, starting his career at eBay.
Brian has helped over 25,000 brands increase sales by over $2 billion on Amazon using advertising strategy, conversion rate optimization, and differentiation. Over the course of his career, he has founded the Amazon PPC Troubleshooting Community, Amazon PPC Consulting Association, and Sponsored Products Academy training course.
In this episode... What strategies can new product entrepreneurs use to successfully launch products on Amazon? Which tools and software can entrepreneurs leverage to grow their brands?
Launching products in the Amazon space and gaining market share can be daunting for many new entrepreneurs. This is caused by increased competition on the platform, changing consumer preferences, and poor product optimization. However, there are many opportunities that can be leveraged to successfully build an Amazon brand.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Brian Johnson, the Co-founder and Chief Technology and Innovation Officer at Canopy Management, about how to successfully launch and grow an Amazon brand. Brian talks about the challenges he faced, what entrepreneurs should know when launching a new product on Amazon, and common challenges associated with AI in the e-commerce space.
James Whittaker is a three-time bestselling author, award-winning entrepreneur, and speaker. He has helped thousands of people in more than 20 countries to win the day and has personally coached Olympic gold medallists, billion-dollar CEOs, and Special Forces operators.
James is also the host of the Win the Day podcast. He has been profiled in Success Magazine, Money Magazine, and Entrepreneur. He was also featured on more than 600 radio, podcast, and television shows.
In this episode... What are the key attributes of entrepreneurial success? What does it take to be a peak performer?
Your mentality has a direct influence on your prosperity. You need to be resourceful and resilient, stand out from the crowd, and follow your own path. Start the day ready to conquer and win the day. James Whittaker advises entrepreneurs to learn from their every day mistakes and apply it towards building a better business.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by James Whittaker, an entrepreneur and author, to talk about strategies for winning in life. James discusses best practices for building connections, the benefits of being resourceful and resilient, and the value of having a winning mentality.
Eli Harrell is the Co-founder and Chief Strategy Officer at Valhalla.team, a company dedicated to amplifying the impact of entrepreneurs who are solving meaningful human problems. He concurrently serves as part-time faculty for Southwestern University PHINMA and a Strategic Advisor for JobYoDA Inc.
Eli is also the host of the Products With Purpose podcast where he tells the stories of people who put everything on the line to create real impact.
In this episode... How does your desire for success direct your life? Does your success give back to the growth of your community?
One of the best ways to live a purpose-filled life is to contribute to other people’s purpose. It is human nature to desire success, freedom, and happiness. As an entrepreneur, you can create impact in your community by serving the needs of the people around you. Create products that make a tangible difference and build a company that solves meaningful problems.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Eli Harrell, the Co-founder and Chief Strategy Officer at Valhalla.team, about creating products with purpose. They discuss Eli's strategy for taking an idea from initial concept to final product, how to build a purpose-driven company, and how to be better ancestors.
Ben Leonard is the Co-founder of Ecom Brokers, an e-commerce brokerage firm that is based in the UK and works with businesses worldwide. He is also an e-commerce consultant and the Founder of Beast Gear, an independent fitness brand. He grew Beast Gear to an international seven-figure business and successfully exited after three years. Ben now helps other business owners to do the same with his e-commerce consultancy firm.
In this episode... What does it take to build a sellable business? What do investors look out for when assessing a company?
According to M&A expert Ben Leonard, there are five key areas to look into when building a sellable business — your brand, growth and profitability, risk, transferability, and documentation. Preparing your brand for a future sale early increases your chances of selling it for a higher multiple. Ben also advises business owners to do their due diligence before accepting to exit.
Ben Leonard, the Co-founder of Ecom Brokers, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to discuss lessons learned from recent M&A transactions. Ben also shares tips for making a business attractive to investors and how not to sell your e-commerce business.
Steve Hoffman, also known as Captain Hoff, is the Chairman and CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors with over 50 partners in 22 countries. Steve is also a venture investor and founder of three venture-backed and two bootstrapped startups. He is the author of several award-winning books including Make Elephants Fly and Surviving a Startup.
In this episode... What makes a business successful? Is it your business idea, market fit, final product, or fundraising?
Steve Hoffman advises entrepreneurs to focus on building a great team to build a successful business. Running a business alone can be a big challenge in the early stages, hence the need to find a competent team to help build your products and bring them to market. You need an exceptional team to build an exceptional company.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Steve Hoffman, the Chairman and CEO of Founders Space, about radical innovation and entrepreneurship. They also discuss the most common mistakes startups make, tips for building a great team, and the role intellectual property (IP) plays when exiting a company.
Josh Johnston is the Founder of Hydra, a consulting firm that partners with digital agency owners to build and refine their operational systems, processes, and service offerings. He has a proven history of scaling businesses to multiple seven figures and beyond. Josh was the Chief Operating Officer for Welling Media which he helped grow to great success. After he exited in 2020, he launched Hydra to help other agencies scale just as quickly.
In this episode... One of the biggest challenges many agency owners face when starting a business is scaling quickly. Building a clientele, hiring great employees, and delegating work are some of the most common difficulties for new companies.
When expert Josh Johnston was brought in to help an agency grow, he started by building systems and processes. He also developed key connections and relationships in his industry that opened new doors. Josh advises agency owners to nurture great leaders and develop a leadership structure within their companies, implementing systems that will make hiring and delegation easier. Now he shows you how you can do the same
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Josh Johnston, the Founder of Hydra, about how to leverage systems and relationships to quickly scale a company. Josh discusses tips for developing employees into leaders, the main challenges faced by small businesses, and how he utilized relationships to scale an agency to seven figures.
Lou Diamond is the Founder and CEO of Thrive, a company focused on helping brands flourish through the power of connecting. He is the host of the Thrive LouD podcast where he interviews newsmakers, entrepreneurs, celebrities, and everyday people doing extraordinary things. Lou is also a consultant and the author of the new book Speak Easy: Connect with Every Conversation.
In this episode... What strategy can you use to start an engaging conversation? How can you inspire others through those discussions?
One of the best ways to build great connections is through conversations. They can help you close a sale, improve company relations, and build personal relationships. Lou Diamond, a master connector, advises people to think about their unique persona and goals when engaging in a productive conversation. Show gratitude and share information that will help the other person grow and thrive.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Lou Diamond, the CEO of Thrive, about the art and power of connecting. Lou explains how to be a better connecter, how to treat every conversation as a gift, and how to make a great first impression.
Steve D. Sims is a speaker, coach, and author who delivers unbelievable experiences. He has sent clients down to the wreck of the Titanic, placed some on stage with their favorite rock group, and closed museums in Florence to place a table at Michelangelo’s “David” and had Andrea Bocelli come in to serenade them. Because of his reputation for making the impossible possible, Steve has been called the real-life wizard of Oz by Entrepreneur and Forbes. He is also the author of Bluefishing and Go For Stupid.
In this episode… What do the most successful people do to achieve the impossible? What can entrepreneurs learn from them?
One of the secrets to success is having purposeful conversations on essential subjects. Surround yourself with the right people and offer them value by focusing on their needs. Steve D. Sims advises business people to challenge others and focus on empowering, applauding, and uplifting them. While many make excuses, he says the most successful people don't care about ridicule from others. They do the impossible and push themselves to make life better for others.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Steve D. Sims — a speaker, coach, and author — about the secret to achieving outrageous goals. Steve talks about his career background, tips for building valuable relationships, and the benefits of working with people who will challenge you.
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law. He has been in practice for over 25 years and has become an authority in intellectual property rights protection, particularly those relating to patents and trademarks.
Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of The ABA Consumer Guide to Obtaining a Patent.
In this episode… Many business owners view intellectual property (IP) as a strategy to slow down their competition and increase sales. However, there are some key points to consider when thinking of IP as an investment. Rich Goldstein says that IP is only valuable if it is part of a profitable business and you need strong IP to benefit from its value.
So is there a guarantee that you will increase your company's value and worth by creating IP? Will you get a return on investment even without a good IP?
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein discusses the impact of creating a good IP strategy. He explains how IP influences sales, how growth-oriented entrepreneurs view IP, and how to value a company during an exit.
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law. He has been in practice for over 25 years and has become an authority in intellectual property rights protection, particularly those relating to patents and trademarks.
Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of The ABA Consumer Guide to Obtaining a Patent.
In this episode… Do you own any intellectual property (IP)? Do you view it as an investment for your business in the long term?
Owning intellectual property is a great benefit to entrepreneurs. It plays an essential role in the sale and purchase of a business because it adds value to a company. Having worked with thousands of innovators and entrepreneurs over the years, Rich Goldstein has seen firsthand the benefits of investing in intellectual property.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein discusses how to create and grow intellectual property.
Rich explains what IP protection means, how IP influences the valuation and acquisition of a business, and he shares statistics on the impact of intangible assets on a company.
Heather Pearce Campbell is an attorney and legal coach for online entrepreneurs. She is the Founder of Pearce Law and The Legal Website Warrior. Heather offers entrepreneurs the opportunity to grow their brand by providing the legal support and education they need to protect their online content and programs. She is also the host of the Guts, Grit and Great Business podcast.
In this episode… Are you an entrepreneur who conducts business online? Is your business protected with proper documentation in case legal action is required?
Heather Pearce Campbell saw a need for legal representation among growing e-commerce business owners and created a program that ensures businesses have proper legal documentation that protects their products and services. Her mission is to aid entrepreneurs in growing their businesses, protect their online courses and programs, and establish better relationships with their clients.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Heather Pearce Campbell, the Founder of Pearce Law and The Legal Website Warrior, to talk about protecting online content. Heather explains how she built her business based on relationships, what content creators can do to protect their online content, and how her Catalyst Club program works.
Izabella Ritz is the CEO of Ritz Momentum, a company that helps sellers start, grow, and scale Amazon businesses. Since the age of 17, Izabella has created and sold multiple businesses where she developed e-commerce and digital marketing expertise. She started Ritz Momentum in 2019 which has grown to provide everything a new or experienced seller needs to scale their business.
In this episode… Did you know that the most common mistake people make when selling on Amazon is launching a product based on high demand and low competition? This is because new entrepreneurs often pay little attention to competitors and ask the wrong questions.
Many sellers on Amazon fail because they ignore a very important step when starting their businesses: getting validation for their idea or product. If you launch a business without understanding what your customers want, you are bound to fail. To prevent this, it’s important to identify the problems that customers are facing and find out if your product can solve them. So are customers willing and ready to buy from you?
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein hosts Izabella Ritz, the CEO of Ritz Momentum, to talk about the importance of validating product ideas on Amazon. Izabella also discusses the role software tools play in product validation, what to look for when conducting market research, and her entrepreneurial background.
Ken Burke is an all-star entrepreneur and thought leader. He is one of the true pioneers in the e-commerce world and the software realm. He founded MarketLive and sold it to Vista Equity Partners for a ten-figure exit. He runs The EntrepreneurNOW! Network, which provides learning resources for entrepreneurs at all stages.
Ken is also the author of Intelligent Selling: The Art & Science of Selling Online, as well as his recent best-selling book Prosper: 5 Steps To Thriving in Business and Life.
In this episode... What is your brand's unique competitive advantage? How do you position and protect your brand in the market?
In venture funding, investors want to know what makes your brand unique and competitive. They want to protect their investment by funding valuable companies, making it important for entrepreneurs to position themselves as industry leaders. This is why intellectual property comes in handy.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein hosts Ken Burke, the Founder of The EntrepreneurNOW! Network, to talk about strategies for gaining a competitive advantage through intellectual property (IP). They also discuss the role IP plays in the sale of a company, how to know when to get a patent, and the benefit of investing in a company with IP versus creating a product from scratch.
Nick Hughes is the Founder and CEO of Founders Live, a social platform for entrepreneurs worldwide. Nick is a successful entrepreneur with achievements in social media, digital payments, and e-commerce. He started Founders Live in Seattle in 2016 to create a community that inspires, educates, and entertains entrepreneurs. Since then, it has grown to host virtual and in-person events in approximately 100 cities worldwide.
In this episode... Every great business starts with an idea. However, success depends on how well you execute that idea. Entrepreneurs have to take that idea and put it through a trial period to find out if it is viable. You have to identify the unique elements of your idea and learn how you can use it to create memorable experiences for users.
This is the journey Nick Hughes went through with his idea for Founders Live. After seeing its success among fellow entrepreneurs in one city, he started expanding to other locations to bring the experience to the international level.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Nick Hughes, the Founder and CEO of Founders Live, about his work empowering entrepreneurs worldwide. Nick also talks about his brand's core values, growing in different locations, and his advice on IP protection.
Josh Hadley is the Founder and CEO of an eight figure e-commerce business called Hadley Designs. After receiving an MBA from the University of Utah, Josh began his career in leadership development at American Airlines and started a custom wedding invitation business with his wife at night. Since then, the business has pivoted into a stationary empire with over 1300 products. Josh is committed to keeping manufacturing jobs within the US and proudly says that all of his products are made domestically.
In this episode... What does it take to build a sustainable seven figure e-commerce business? What should you do to step away from your business' daily operations?
To build a successful business, you need more than just a minimum viable product. You need to be innovative and talk to your customers to know what they really want. As the business grows, you also have to ensure that you have good systems in place to help you diversify and scale. These include systems for new product development, hiring team members, optimizing e-commerce listings, and dealing with competitors. Now you can learn how that translates into a million dollar company.
Josh Hadley, the Founder and CEO of Hadley Designs, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to share strategies for scaling a seven figure e-commerce business. Josh shares his systems for creating new products, managing Amazon listings, and protecting products from copycats.
Vance Lee is a brand and marketing strategist turned entrepreneur with 15 years of experience in marketing and 11 in e-commerce. He began with Amazon FBA in 2015 and has since mastered crowdfunding, launching products, and growing brands. Vance has raised over $7 million in successful launches, broken records with two of his launches, and ranked in the top 1% of crowdfunding projects of all time.
In this episode… When launching a new product, many entrepreneurs face a big challenge in getting funding. They often look to crowdfunding to get the capital needed. However, there are other benefits to crowdfunding like getting validation, building credibility, and receiving pre-orders before launch. It’s also a great way for building a supportive community around your product which comes in handy when marketing new products in the future. So what are the steps involved in a successful crowdfunding campaign?
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Vance Lee, a brand and marketing strategist turned e-commerce entrepreneur, to discuss the steps involved in a successful crowdfunding campaign. They also talk about the benefits of the practice, patent protection, and Vance's Launch Accelerator Blueprint Masterclass.
Mina Elias is the Founder of Trivium Group, an Amazon PPC and DSP marketing group. He started several successful supplement brands on Amazon with his experience as a chemical engineer. He is also an MMA fighter who started his first brand, MMA Nutrition, to change the supplement game. His sights are set on becoming the number one supplement brand for competitive athletes all over the world.
In this episode… PPC advertising has become essential in building successful e-commerce brands. However, the cost of investing in an expert PPC agency can be very high for small businesses. This is mostly due to the cost of hiring experts to manage the client's PPC needs.
So what can small businesses do? How can they differentiate themselves from other brands without spending a fortune?
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Mina Elias, the Founder of Trivium Group, about how he uses PPC advertising to build successful brands. Mina explains how he structures his team, how helps small businesses, and his session at the upcoming Sell + Scale Summit.
Antoine Allen is an award winning filmmaker and the Owner of Antoine Allen Films, an independent production company. He began his career in film production while successfully managing independent hip hop artists. He has since made four successful feature-length films, including Lola, a film about a female boxer, which premiered in 2020. With his upcoming second Lola film, Antoine will have helped create the first ever female boxing movie franchise.
In this episode... Talent is important in coming up with new ideas. However, it is not enough on its own. You not only need to have a vision but also find people that believe in you, your abilities, and what you can achieve.
Having grown up poor and in a toxic environment without anyone to empower him, Antoine Allen chose to give back by empowering and guiding other people to become the best versions of themselves. He uses his films to help others grow and advises them on reprogramming their minds for success.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Antoine Allen, the Owner of Antoine Allen Films, about empowering creativity. Antoine explains how he bootstrapped his filmmaking business, how he uses movies to educate people, and the importance of reprogramming the mind for success.
Joe DeMaria is the Founder of Teach To Scale and Chief Learning Officer at Academy Builders. He helps coaches, consultants, and peak performers create online courses and group coaching programs to increase their impact, expand their product offerings, and create new pillars of revenue in their businesses.
Joe began his internet marketing career in 2011, and after several unsuccessful attempts at developing his own online course, he developed "Dynamic Ascension Training," an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple, digestible training programs. Since then, Joe has become one of the most sought-after course creation consultants on the planet.
In this episode… Every entrepreneur wants to take their new idea from a useful concept to a thriving business. But, scaling a business is intentional in nature and requires a good foundation as well as a structured strategy. So before you try to move any further, you have to know where you’re going.
However, there is a lot of information shared on different channels that can confuse and intimidate new innovators and entrepreneurs. These can range from an overload of marketing and branding advice that has nothing to do with your business, to bad takes on finances and operations. So what can entrepreneurs do to get started and scale their companies without killing them?
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Joe DeMaria, the Founder of Teach To Scale, to talk about business growth strategies. They discuss what new innovators need to keep in mind with their business ideas, explain the difference between teaching in-person versus online, and talk about the latest content learning innovations. Stay tuned.
Mike Calhoun is the Founder and CEO of Board of Advisors, a community for founders, entrepreneurs, CEOs, investors, marketers, e-commerce moguls, business developers, and high-level decision-makers. True to Mike’s mission, Board of Advisors is made up of people dedicated to helping each other elevate their success.
Mike is also an advisor, owner, and investor in multiple companies. He has worked with numerous products, platforms, and services from the US to Australia, creating successful, revenue-generating, real-world brands and businesses. Mike has a gift for creating opportunities to connect people and cultivating synergistic relationships.
In this episode… Anybody can have a great idea. However, there are some key things innovators have to think about when planning to take their ideas to the next level. Here’s a helpful hint: nobody can do everything on their own.
The process of innovation involves many players, not just the inventor. Not only do you need to have a great idea, but you also need to connect with the right people to accomplish your goals. That’s why Mike Calhoun believes that relationships build the foundation for elevating your success.
Mike Calhoun, the Founder and CEO of Board of Advisors, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast, where they discuss the anatomy of an idea. They also talk about the value of connecting with like-minded people, the percentage of bad ideas Rich sees from inventors, and why you should share your idea with a trusted person. Stay tuned.
Mike “C-Roc” Ciorrocco is a performance coach, dynamic public speaker, tech visionary, and thought leader. He is the Co-founder of Blooprinted, a step-by-step system to sell your vertical market. He is the author of ROCKET FUEL: Convert Setbacks, Become Unstoppable and the host of the podcast, What Are You Made Of?
Mike has been doing sales for over 20 years and was featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020. He is consumed with the passion to help people break free from the confines of complacency and propel them to untapped levels of success.
In this episode… What does it take to live a fulfilling life? What should you do when you keep facing big challenges, obstacles, and setbacks in both your personal and professional life?
Mike Ciorrocco advises people to use the discouragements, setbacks, and negativities they face in life to fuel their desire for a better and more fulfilling life. He had a tough childhood, but when he realized at a young age that he had the power to change his life and move from an unhappy, abusive, and chaotic life to a happier one, he chose the latter.
Mike Ciorrocco, performance coach, public speaker, tech visionary, and the Co-Founder of Blooprinted, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to share his advice on pushing through challenges and living a happier life. Mike also talks about his innovative tech platform, Blooprinted, and the power of believing in yourself. Stay tuned.
Zane Tarence is an investment banker and a Partner and Managing Director at Founders Advisors. Over the past 20 years, he has led and completed more than 87 technology deals and knows exactly what can make a deal happen and what can cause it to fail.
Zane created and sold two tech businesses of his own to publicly-traded companies, which helped him understand the ingredients necessary to close an exceptional deal. He is a renowned speaker and board member for numerous companies and philanthropic organizations. Zane is also the Founder of Silicon Y'all, a SaaS and internet summit, and the author of 17 Reasons Your Company Is Not Investment Grade & What To Do About It.
In this episode… What makes a company investment worthy? What can limit a company's prospects of getting many investment bids?
Investment bankers and institutional investors want to see growth in any company they’re considering investing in. They also want a company with valuable data, effective management teams and advisors, excellent financial records, thorough documentation, and efficient processes. All these help in differentiating a company from its competitors and increasing its value in the eyes of an investor.
Zane Tarence, an investment banker, and Partner and Managing Director at Founders Advisors, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to talk about creating a valuable business. Zane discusses the importance of predictability and sustainability in revenue, the value of securing intellectual property protection, why innovation matters, and more. Stay tuned.
Tracy Hazzard is the Co-founder of Hazz Design, a strategic consulting firm, and the CEO and Co-founder of Podetize, a podcasting platform used by over 550 podcasts with over 37,000 episodes to date. With her husband Tom Hazzard, they have launched over 250 products that have earned over $2 billion in retail sales and obtained over 37 patents.
In addition to being an acclaimed product designer, Tracy is a fantastic speaker who speaks about innovation and intellectual property on stages worldwide. She also hosts several podcasts of her own, including Product Launch Hazzards, WTFFF?! 3D Print Podcast, Feed Your Brand, The New Trust Economy, and The Binge Factor.
In this episode… Obtaining multiple patents can be very effective for increasing the value of products and ultimately, your company. It also acts as a barrier to entry for other people who may be thinking of creating a similar product.
In addition, a company with a big patent portfolio attracts investors and increases the likelihood of not only successfully selling and exiting the company, but getting a high return on investment from it. However, it is important to know the right time to get intellectual property.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Tracy Hazzard, the Co-founder of Hazz Design and CEO and Co-Founder of Podetize, to discuss the role of intellectual property during an exit. They also talk about identifying the right time and reasons for getting a patent, how Podetize was started, and Tracy's journey to creating a podcasting microphone. Stay tuned.
Kris Dehnert is the CEO and a Partner at Dugout Mugs. He helped to grow the simple concept of a baseball-bat-turned-beer-mug into a worldwide phenomenon. The mugs have been featured in major publications such as Forbes and The Wall Street Journal, and have appeared on more than 27 TV news segments.
Dugout Mugs has made custom mugs for brands like Budweiser, Molson, Coors, and the National Baseball Hall of Fame Museum. Their products are sold in all 30 major league baseball stadiums, all 50 states, and seven countries. They have also raised more than $50,000 through the charity, Cheers to Charity.
In this episode… If you are an entrepreneur looking to find a business partner and grow your brand, what strategies can you use to find the right person?
According to Kris Dehnert, the first step is knowing who you are, what drives you, what's important to you, and what you stand for. Money should not be at the forefront. After that, you’ll know what kind of partner will be right for you: the one who knows what they need to do to help grow the brand and whose values align with yours.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Kris Dehnert, the CEO and a Partner of Dugout Mugs, about his strategies for creating the right business partnership. Kris also shares his advice on building a great idea and talks about the role intellectual property has played in the growth of Dugout Mugs. Stay tuned.
Aaron Hageman is the CEO of Delivery Drivers, Inc. (DDI), a third-party human resources and driver management firm. Specializing in the last mile of delivery and operating as part of the gig economy, they’re going to make over 100 million deliveries including 10 million meals this year alone. They also project that they're going to onboard and approve more than 300,000 drivers compared to just about 20,000 a few years ago.
Aaron's been an entrepreneur for 25 years, and he uses this experience to provide mentorship and entrepreneurial education to students at all levels. He also donates his time to addressing homelessness in his hometown of Southern California.
In this episode… The continuous evolution in technology has presented many new opportunities for businesses. There’s been the rapid growth of the gig economy, shifts in public perception about the virtual working space, and, of course, the birth of many solopreneurs.
But what opportunities and challenges do these changes present for innovators? Do they improve business operations, help improve performance, or scale a business faster?
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Aaron Hageman, the CEO of Delivery Drivers, Inc. (DDI), about the role technology plays in gig economy innovation. Aaron also talks about the importance of mentoring entrepreneurs, the benefits of joining a business network, and some of the challenges he has faced scaling his company. Stay tuned.
Rondi Lambeth is the CEO and Founder of Fortress Credit Pro, one of the leading credit repair companies in the country. Known as America's Credit Expert, he is also an award-winning TV and radio show host, a best-selling author, and has been seen on ABC, CBS, CNN, Fox, and NBC. He has spoken in front of tens of thousands of people on stages all across the world, including Harvard.
Rondi is also the Host of the School of Wealth podcast and Founder of Fortress University. He is a military veteran and served as a firefighter for 15 years. He has helped consumers eliminate more than $50 million in debt and get mortgage-ready in less than 90 days.
In this episode… Every person needs to learn how to read and increase their credit score, whether they are in business for themselves or employed. Why? Not many know this, but it actually plays an important role in how much you pay for different products and services.
Credit scores also help people save money, improve their chances of getting employed, and grow their wealth. Having experienced a family tragedy that was caused by bad credit, Rondi Lambeth decided to start helping others fix their scores.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Rondi Lambeth, the CEO and Founder of Fortress Credit Pro, to talk about how credit scores work. Rondi also talks about his family background, how he started developing credit tools, and his strategies for helping people fix their credit scores.
Maresa Friedman is an executive turned entrepreneur and strategist. She is the Founder of The Executive Cat Herder, a firm that specializes in building strategies around branding, growth, and operations for solopreneurs and businesses. Before becoming an entrepreneur, Maresa worked in high-level positions at some of the most prestigious companies in the world. Now, she serves as a fractional strategist to global brands and provides operational oversight for newly funded startups or companies seeking to improve their brand recognition in niche markets.
In this episode… What marketing strategies do you use for your business? Do these tactics work and add value to your target audience, or are they filled with empty buzzwords and acronyms?
To build a good brand and develop effective marketing strategies, there are some key steps entrepreneurs and marketers should take. For starters, they should avoid quick-fix strategies that don't produce long-term results. According to Maresa Friedman, the key to success is to embrace continuous learning, stay consistent in your marketing approach, and provide value to your audience. In the long run, this will help you build a better brand.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Maresa Friedman, the Founder of The Executive Cat Herder, to talk about building a successful personal brand and providing value to your audience. They also talk about the importance of working with a fractional strategist, developing a consistent routine around marketing, and Maresa's Thought Leadership Acceleration Program. Stay tuned.
JiNan Glasgow George is an intellectual property (IP) attorney. She is also a storied congressional advisor, Forbes contributor, valuation accelerator, and published author. JiNan has been recognized worldwide for her expertise in intellectual property. She has spoken internationally before the United Nations and at international IP conferences in India, Italy, France, and more. She also created a software platform called Patent Forecast that provides IP-related analytics tools. Her book, The IP Miracle, has just launched.
In this episode… To build a successful business, entrepreneurs have to identify and leverage their unique selling points. This is best done through data collection and securing intellectual property (IP) protection. Your business has to know which ideas are both patentable and profitable so you can create products that drive growth. So what can you do to capitalize on your IP?
In this episode of the Innovations and Breakthroughs Podcast, intellectual property (IP) attorney, JiNan Glasgow George, joins Rich Goldstein to talk about educating entrepreneurs on IP protection. JiNan also talks about writing her latest book, her Patent Forecast software, and what she teaches young people on IP. Stay tuned.
Chad McAllister is the Founder of Product Mastery Now, a company that helps organizations develop innovative products that customers love. He is also the host of the Product Mastery Now Podcast, previously called The Everyday Innovator, which is among Inc. Magazine's 10 best podcasts for innovators. Chad is the author of Turning Ideas into Market-Winning Products: What You Need to Know to be a Product Developer, Manager, and Innovator.
In this episode… You can source a new product idea from almost anywhere. Suppliers, employees, previous business partners, salespeople, you name it. But what’s the greatest source by far? Developing new product ideas from those who know it best: your customers.
When creating a new product, the first thing you need to think about as an innovator is the value the product will provide to the customer. You have to know the problem the customer has and what they need to solve it. So, how can you get into the mind of your customer and create value where they need it most?
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Chad McAllister, the Founder of Product Mastery Now, to talk about using innovation to create real value for customers. Chad also explains why innovation does not always have to start from scratch and discusses the difference between a satisfied customer and an unsatisfied customer. Stay tuned.
Brian Smith is the Founder of UGG Australia, a brand that started from humble beginnings and went on to become a multibillion-dollar global icon. Since then, Brian has become one of the most sought-after speakers and business leaders in the country. In addition to publishing books and publications, he presents on topics such as team building, company culture, and growth challenges both through the lens of his vast experience and the school of hard knocks that he experienced while growing up. He combines this with his spiritual approach towards creating the future of business today.
In this episode… What does it take to build an authentic brand? Does the secret lie in the name of your company? Is it based on your customers? Or maybe the volume of sales you make?
Having spent the first three years of running his footwear business seeing low sales, a candid talk with some of his target customers made Brian Smith realize that he had been using the wrong marketing strategies to promote his products. He made a quick shift to make his brand authentic and relatable to his target audience, and this led to massive growth.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Brian Smith, the Founder of UGG Australia, about building an authentic brand. Brian talks about his entrepreneurial roadmap, the lessons he learned from starting and scaling the UGG brand, and the role spirituality plays in his decision making. Stay tuned.
Giles Lury is a Senior Director at The Value Engineers, a marketing strategy consultancy. He has over 30 years of experience in the business and is known for his creative spark, storytelling, and ability to constructively challenge conventional thinking.
Giles is also the author of eight books on marketing, including four storybooks in which he relates short marketing tales that each revolve around a lesson. He is a regular contributor to The Marketing Society and MediaCat.
In this episode… Branding and marketing are very important components of growing a consumer brand. Over the years, the strategies that companies have been using to increase awareness for their products have changed, mainly driven by changing consumer needs and evolutions in market trends.
Due to increased competition, companies also have to find creative ways to market their products better to cut through the noise and increase excitement, appeal to their customers, and stay ahead of the competition.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Giles Lury, the Senior Director at The Value Engineers, to discuss innovation and marketing strategies. Giles also shares some innovative stories from his book and explains how branding has evolved over the years. Stay tuned.
Greg Reid is a motivational speaker, entrepreneur, and the Founder of Secret Knock, an event that focuses on partnership, networking, and business development where he has featured billionaires, celebrities, presidents, inventors, and Oscar winners. Over the past 25 years, he has inspired millions of people to step into their greatness.
Greg is also a filmmaker and produced the film Wish Man, which tells the story of the Make-A-Wish Foundation creator. He has also published, co-authored, and been featured in over 100 books. He has been honored for his work in mentoring youth at the White House.
In this episode… When is the best time to take action? Do you spend a lot of time thinking and planning on what to do?
If you have a great idea and have been waiting for the best time to take action, the best thing you can do is to take action right now. While many think you should wait until you have everything figured out, the reality is that there will never be a perfect time to do it. So why not now?
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Greg Reid, the Founder of Secret Knock, to talk about the power of taking action now. They also discuss the importance of seeking advice from others, Secret Knock events, and how owning intellectual property can benefit you. Stay tuned.
Glen Ledwell is a serial entrepreneur and the Co-founder and CEO of Mind Movies, a dynamic company focused on helping people achieve their goals through the Law of Attraction. In the first three years of Mind Movies’ inception, Glen took the company from $0 to $6 million solely through joint ventures. To date, he has generated an excess of $60 million online, with $30 million of that total sourced purely from joint ventures.
Glen has a diverse background. He is the Founder of Flight Club Mastermind, an exclusive, high-end online marketing mastermind for top internet marketing entrepreneurs. He also owned and operated a property development company, a nightclub, an event company, and launched the first ever in-bathroom advertising entity in Australia.
In this episode… Relationships are essential when it comes to building your career as an entrepreneur. Networking can help you connect with business owners that have similar or complementary skills, and can even forge your path towards building great businesses.
From experience, Glen Ledwell knows that joint ventures are a low-risk and low-cost way to start and run a business. The cost of acquiring traffic and getting leads is low, which means that your business expenses will remain on the reasonable side to start. Joint ventures also make it easier for a business to benefit from people with skills that the founder may not have.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Glen Ledwell, the Co-founder and CEO of Mind Movies, about leveraging joint ventures to build a thriving business. Glen also explains how joint ventures helped him quickly scale his business and shares his tips for working with affiliates. Stay tuned.
Caulen Foster is an e-commerce marketing expert. He is the Co-founder and President of BrainPower and is an expert in bringing Amazon sellers over to the Shopify platform. His firm helps Amazon brand owners leverage the power of paid media, email, direct response copywriting, conversion rate optimization, and digital infrastructure to create effective omnichannel marketing strategies.
In this episode… E-commerce is an excellend channel for bringing in more customers and driving sales. In addition to retail sales, it can help sellers build their businesses on different channels like Shopify, Amazon, or Facebook.
To grow a top-notch e-commerce brand, businesses need to understand their customers, use the right marketing strategies, and build engaging relationships with customers. They have to provide them with valuable content without just focusing on pushing sales.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Caulen Foster, the Co-founder and President of BrainPower, to talk about the evolution of e-commerce and what people need to know going into 2022. They also discuss the increased cost of customer acquisition over time, how Amazon limits communication with customers, and the importance of building good relationships with customers. Stay tuned.
Kevin Mako is the Founder and President of MAKO Design + Invent, a product design firm that takes physical products from the idea stage all the way to store shelves. Kevin is also the host of The Product Startup Podcast, which is the number one podcast of the hardware product development industry. Kevin is an international keynote speaker, the Founder of The Generation Fund, a registered charity for Canada’s top high school students, and a Mentor for Ryerson Innovation.
In this episode… The process of innovation has been evolving over the years, mostly driven by advancements in technology. Better research and development, stronger and faster communication, and support from accelerators have skyrocketed product ideation and development. Technology has also made it easier to crowdfund using a prototype, get a product tested, and receive feedback from customers.
This means that it’s easier for entrepreneurs to iterate or improve their products. However, when starting a business, it is very important that an entrepreneur knows and understands the end goal. You can’t focus solely on product development: you also have to consider the strategies you’ll use to protect the product and sell to your target customers. According to Kevin Mako, this is how you create a valuable business.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Kevin Mako, the Founder and President of MAKO Design + Invent, about the process of coming up with a concept, developing the idea, and selling your product. Kevin also shares his tips for selling a product and explains how technology has made it easier to create a prototype, develop the actual product, and get investor funding. Stay tuned.
Mitch Russo is the CEO of MindfulGuidance. He built one of the earliest and most successful software enterprises in the 1980s, which he sold to Sage and ran as COO with a team of more than 300 people. Since then, he has dedicated himself to helping numerous entrepreneurs grow their businesses in addition to founding several successful ventures of his own. Among his successes is his partnership with Tony Robbins and Chet Holmes, Business Breakthroughs International. Together, they created a phenomenally successful business while serving countless entrepreneurs.
Mitch is the author of the best-selling books, The Invisible Organization and Power Tribes. He has also been featured in Forbes, Inc., Entrepreneur, and more.
In this episode… Developments in technology have provided great opportunities for entrepreneurs, especially for those in the SaaS development space. However, failure to embrace new technology or a delay in acting quickly enough can mean that entrepreneurs have to deal with obsolete software.
This is the situation Mitch Russo found himself in when a sudden change in technology made his software outdated overnight. He, however, decided to immediately switch gears and create a software for lawyers. The result? A $10 million company.
Mitch Russo, the CEO of MindfulGuidance, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast, where he talks about his early entry into software development and the lessons he learned about the SaaS model. Mitch also talks about his ClientFol.io software platform and explains how pivoting helped him build a seven-figure business. Stay tuned.
Curtis Johnson is the President of ManageByStats, a company that helps Amazon sellers expand their businesses. ManageByStats provides companies with an innovative set of software tools that helps them get more reviews, view their profits, get access to customers' databases, and improve seller feedback.
Danan Coleman is the VP of Media & Events at ManageByStats and the CEO of Danan Enterprises, Inc. He has over 10 years of experience doing sales and started his own venture in 2011. Danan joined ManageByStats in 2018 and runs the firm's trade shows, masterminds, podcasts, affiliate partnerships, and more.
In this episode… The process of filing or registering for a patent can be very time-consuming. It takes a dedicated schedule and extensive knowledge to carry out research, file documentation, and get approvals from the United States Patent and Trademark Office (USPTO). This is why entrepreneurs can benefit significantly by working with a patent attorney.
For Amazon sellers, obtaining intellectual protection is a very important step for brand registry. It helps you access more tools for managing and growing your businesses, protects you from patent infringement, and helps to reduce the chances of your account getting suspended.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Curtis Johnson and Danan Coleman from ManageByStats to talk about the challenges that come when you don’t partner with a patent attorney. They also discuss why Amazon sellers need intellectual property protection, talk about the expiration of US patents, and explain the differences between “word” and “logo” trademarks. Stay tuned.
Rey Perez is a personal branding expert and the Global Branding Expert at Brand in 2 Days, an exclusive done-for-you personal branding and marketing event. Rey is also a Global Branding Expert at AMP Productions and created My360sites.com, the ultimate platform for entrepreneurs, professionals, companies, and organizations that want to connect their brand with a much larger audience.
Rey is a best-selling author, award-winning speaker, podcast host, elite business coach, and philanthropist who leads mastermind groups and business growth seminars globally. He has shared the stage and worked with some of the biggest industry icons such as Les Brown, Jack Canfield, Bob Proctor, Kevin Harrington, Sharon Lechter, and many more.
In this episode… Do you know what it takes to create a personal brand? Do you know how to use your brand to create better relationships and build trust with your audience?
A great brand helps businesses connect with others. It inspires audiences and triggers them into action. It offers them value and makes them want to work with the brand. And when implemented well, good branding can help businesses market their products effectively and scale their business quickly.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Rey Perez, a personal branding expert, to talk about branding and cultivating good business relationships. Rey also talks about the three pillars for building a brand identity, the use of social media to connect with others, and his tips for effective networking. Stay tuned.
Kate Hancock is a serial entrepreneur, international speaker, and mother of two. She has built four highly successful businesses in less than 10 years, among them an e-commerce brand that she started with a $20 investment that grew to over a million dollars in revenue and over 15 million in online sales within a year.
Kate also created one of the top hotels in the Philippines and a spa that has been named twice in the Inc 5000 list of Fastest-Growing Private Companies in America. Kate has been featured in publications such as The Wall Street Journal, Forbes, Inc, USA Today, and many more.
In this episode… Entrepreneurship starts with creative people identifying a need in the market and coming up with solutions to meet those needs. When the solution created is targeted to people experiencing that common problem, a business experiences success.
After Kate Hancock joined Clubhouse and realized that many people were looking for information about growing successful businesses, she started her own room to help. This turned out to be a great success, the room lasted a long time, and she was able to help entrepreneurs solve their problems. Later, she went on to start a club outside of Clubhouse where she continues to help entrepreneurs create and run successful businesses.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Kate Hancock, a serial entrepreneur, to discuss what it takes to run a million-dollar business. They share their experiences joining and participating in Clubhouse rooms, Kate's background in the Philippines, and the businesses started by Kate. Stay tuned.
Peter Sprague is the Co-founder and Chairman of Satellite Displays, a company focused on improving communication and providing tools for the deaf and hearing impaired. Before starting Satellite Displays, Peter was the Founder and Chairman of Wave Systems Corp. for 24 years and the Chairman of National Semiconductor for 30 years.
As the Chairman of Aston Martin, Peter helped pull the company out from bankruptcy and hired back 400 employees. He earned a bachelor’s degree in political science from Yale University.
In this episode… The key to innovation is, in part, discovering a problem. You also have to be curious, believe that you can solve the issue, and find the right people or companies to help you create that product. This includes finding the right patent attorney.
This is what Peter Sprague learned when he got started with innovation. He came from an entrepreneurial background, and just like his grandfather, believed in his products and the solutions they could provide. One of his own innovations is Badger, a tech-enabled, smart device offering instant speech-to-text and real-time language translation for the hearing impaired.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Peter Sprague, the Co-founder and Chairman of Satellite Displays, to talk about the key to innovation. Peter explains why innovators need to find good patent attorneys to work with, talks about his innovative device for the hearing impaired, and explains how he helped rescue Aston Martin from bankruptcy. Stay tuned.
Ian Peterman is the Founder and CEO of Peterman Design Firm, a company that helps visionaries turn their ideas into brands and products that change the world. Ian grew up surrounded by design, engineering, accounting, and entrepreneurial people and started his first business with his brother at the age of 12. He worked as an engineer and designer with various startups for over a decade and large companies like HP before starting Peterman Design Firm.
Ian is passionate about green tech, the outdoors, space, and developing new technologies to help humanity move on to better things. His firm’s mission is to be the global leader in designing and launching innovative and sustainable technologies, products, and brands. He also hosts the Conscious Design Podcast, where he furthers his mission.
In this episode… As an innovator or entrepreneur planning to design and create a product, it’s essential to ensure that your product will meet a specific consumer need. There must be demand for it in the market before you start investing your money and resources into its production. This is where conscious design comes in handy — it helps you create products that leave a positive impact on individuals and the environment.
Most new entrepreneurs don't know how expensive it can be to take an idea and create a product out of it. They also don't realize that creating it usually requires inputs from various companies or manufacturers, which means it can take a lot of time to complete the process.
In this episode of the Innovations and Breakthroughs Podcast, Ian Peterman, the Founder and CEO of Peterman Design Firm, joins Rich Goldstein to talk about creating conscious design products. Ian explains how he got started in entrepreneurship, what he has learned about product design and creation over the years, and how he uses acceleration points to help businesses build great products. Stay tuned.
Mike Calhoun is the Founder & CEO of Board of Advisors, a community for founders, entrepreneurs, CEOs, investors, marketers, e-commerce moguls, business developers, and high-level decision makers. True to Mike’s mission, Board of Advisors is made up of people who are dedicated to helping each other elevate their success.
Mike is an advisor, owner, and investor in multiple companies. He has worked with numerous products, platforms, and services from the US to Australia, creating successful, revenue-generating, real-world brands and businesses. Mike has a gift for creating opportunities to connect people and cultivating synergistic relationships.
In this episode… Business networks are very valuable to entrepreneurs, yet many toss them aside. Networks can help you connect, develop great relationships, and act as sources of advice for managing growing businesses. By promoting high-level, meaningful conversations among entrepreneurs, these communities can level up your business.
However, most business networks and masterminds only meet a few times during the year, limiting how often members meet and network. In a bid to create a better community, Mike Calhoun set out to create Board of Advisors, a group of competent, expert thought leaders that offer real value to each other.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Mike Calhoun, the Founder and CEO of Board of Advisors, about the value of connecting with fellow entrepreneurs through business networks. Mike explains how he dove into entrepreneurship as a kid, the lessons he learned from the different businesses and jobs he had, and his reasons for starting his Board of Advisors business network. Stay tuned.
Joe Valley is a Partner at Quiet Light Brokerage, one of the leading online-focused M&A Advisory firms in the world. He is also a serial entrepreneur, bestselling author, podcaster, EXITpreneur, and advisor. He has built, bought, or sold over half a dozen of his own companies.
Over the last nine years, Joe has mentored thousands of entrepreneurs whose goal is to achieve their own eventual exit. He is a Certified Mergers & Acquisitions Professional, and a frequent guest expert in mastermind groups, on podcasts, and at events for entrepreneurs worldwide. His book, The EXITPreneur's Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success, shares real-life stories of successful and failed exits, and teaches you how to reverse engineer a pathway to your own incredible exit.
In this episode… In order to build a thriving and sustainable company, it is important to hire people who are not only very skilled but who are able to handle every aspect of the business while you are away. This helps in making the company more attractive to potential acquirers if you decide to sell it later.
If your company owns intellectual property, your risk level is seen as lower and therefore more valuable than a company that does not have any IP. It makes it easier for you to sell and exit the business, and this can increase its value even before the sale. In addition, ownership of intellectual property makes the business more competitive.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Joe Valley, a serial entrepreneur and Partner at Quiet Light Brokerage, to find out how he helps business owners prepare for a successful exit. Joe also talks about his book, what investors look out for when buying a business, and the importance of having intellectual property when preparing for an exit. Stay tuned.
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law. He has been in practice for over 25 years and has become an authority in intellectual property rights protection, particularly those relating to patents and trademarks.
Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of the book, The ABA Consumer Guide to Obtaining a Patent.
In this episode… There’s one pretty common misconception people have about patents: if you can't find a product or item in the market, it hasn’t been created or patented before. The thing is, there are tons of products that have been patented that never made it to the market. According to Rich Goldstein, this is why proper research before filling out that patent application is crucial for innovators.
Plus, if a similar patent already exists but is expired or unused by the inventor, there are ways to revitalize your patent application. The question is, what do you need to do to make sure you’re covering all your bases?
In this episode of Innovations and Breakthroughs, Rich Goldstein gets interviewed by Dr. Jeremy Weisz of Rise25 on the steps an inventor should take before proceeding with a patent application. Together, they discuss the different kinds of research innovators should conduct and the issues inventors should keep in mind when looking to buy an existing patent. Stay tuned.
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law. He has been in practice for over 25 years and has become an authority in intellectual property rights protection, particularly those relating to patents and trademarks.
Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of the book, The ABA Consumer Guide to Obtaining a Patent.
In this episode… Imagine yourself applying for a patent. You can probably picture yourself walking into the patent office, prototype in hand, and ready to showcase your invention in front of a panel. But is that really how patent applications play out? What does the process look like in reality?
Rich Goldstein, an esteemed patent lawyer, is ready to guide you through the process of applying for your patent. Successfully securing over 2,000 patents for his clients over the years has earned him the expertise and know-how needed to guarantee that your fantasy becomes a fact. There’s a lot to lose and everything to gain with the patent process — are you ready to start?
Tune in to this episode of Innovations and Breakthroughs as Rich Goldstein sits down with Dr. Jeremy Weisz of Rise25 Media about the patent application requirements. Rich discusses how things work at the patent office, strategies for presenting your invention, and the answer to the all-important question, “do you really need a prototype to be granted the patent?”
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law. He has been in practice for over 25 years and has become an authority in intellectual property rights protection, particularly those relating to patents and trademarks.
Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of the book, The ABA Consumer Guide to Obtaining a Patent.
In this episode… Patenting your idea doesn’t just protect your product or idea, it also differentiates you from other companies in your industry and gives you the much-needed leverage for helping your business grow and thrive.
Rich Goldstein was able to successfully help his client patent his idea, opening doors for him and his company. His client patented multiple ideas and used these to make the company value skyrocket — boosting the company in the eyes of potential buyers and mergers.
In this episode of Innovations and Breakthroughs, Rich Goldstein sits down with Dr. Jeremy Weisz of Rise25 to talk about one of Rich’s client success stories and how patenting their innovative advertising display led to its acquisition by a much bigger company. Stay tuned.
Kyle Walker is the Co-founder and Chief Acquisitions Officer at Foundry, a platform that acquires and grows lasting brands. Before starting Foundry, he climbed the ladder at Amazon for about seven years, starting as a Strategic Account Manager and leaving as the Head of New Business Strategy. Throughout his career, he’s created and helped launch over 10,000 digital businesses, founded three multibillion-dollar global Amazon programs, and played a role in many of the Amazon technologies that brand owners keep in their toolkits.
In this episode… When Kyle Walker joined Amazon, he thought that his experience from two other e-commerce companies was going to create an immediate impact on sales. But, he soon realized that scaling a large, established company was different from scaling a small or medium-sized brand.
At Amazon, Kyle was afforded the opportunity to innovate, develop, and build many new products and programs — and become an expert. Over the years, he learned the right systems and frameworks for building and implementing successful projects that solve customers' problems at a large scale. Now, he uses the lessons he’s learned — like the fact that a small change in conversation rates could have a big impact on sales volume — to help grow his clients' businesses at Foundry.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Kyle Walker, the Co-founder and Chief Acquisitions Officer at Foundry, to talk about what it takes to innovate at scale for a large brand. They also discuss the importance of good communication, getting intellectual property protection, and the evolution of private label brands on Amazon. Stay tuned.
Stefan Haney is the Strategic Advisor and CTO at Foundry, the Managing Principal at Vantage International LLC, and a business and technology leader who specializes in driving product innovation at scale. He spent more than eight years working at Amazon, where he led the team driving design and development for product shopping pages. As a member of the Amazon consumer shopping leadership team, he contributed to the strategy and innovation of Amazon’s homepage, overall navigation, checkout, and product pages worldwide, all while optimizing for different devices.
Stefan was a key leader in building Seller Central and the Amazon Marketplace from $9 billion to over $160 billion in sales. Today, he is a Founding Partner of Foundry, where he is involved in acquiring and growing existing e-commerce brands.
In this episode… An entrepreneur's mindset and set of beliefs play essential roles when starting, growing, and scaling a business. They help determine how the business provides products to its customers, how the company relates with its employees and customers, and how quickly it meets customers' needs. Take a look at Amazon: the company believes that the faster and more convenient their service is, the more likely those customers will go back to purchase from them.
However, changing an entrepreneur's mindset, belief system, or mental attitude toward their business is one of the hardest things to do — but it can be done. Stefan Haney advises entrepreneurs to evaluate their mindsets, belief systems, and the assumptions they have about their businesses regularly. If those assumptions turn out to be false and are instead holding the company down, then they need to make adjustments.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein continues his interview with Stefan Haney, a Founding Partner of Foundry. Stefan talks about the role mindset plays in business growth and expansion and explains how intellectual property has been pivotal in Amazon’s growth. He also talks about the e-commerce marketplace he’s helping to build in Romania and how he evaluates brands for acquisition.
Stefan Haney is the Strategic Advisor and CTO at Foundry, the Managing Principal at Vantage International LLC, and a business and technology leader who specializes in driving product innovation at scale. He spent more than eight years working at Amazon, where he led the team driving design and development for product shopping pages. As a member of the Amazon consumer shopping leadership team, he contributed to the strategy and innovation of Amazon’s homepage, overall navigation, checkout, and product pages worldwide, all while optimizing for different devices.
Stefan was a key leader in building Seller Central and the Amazon Marketplace from $9 billion to over $160 billion in sales. Today, he is a Founding Partner of Foundry, where he is involved in acquiring and growing existing e-commerce brands.
In this episode… The process of building a business is both challenging and fun. While this can be a positive, entrepreneurs are sometimes tempted to take on more than they should as a result because they have the skills to do so. As the business grows, this usually means they lose perspective on what drove them to start the business in the first place.
When a business grows swiftly, entrepreneurs often face an extra challenge: recruiting. They may need to hire many people at once, which can be daunting if you haven’t built up enough experience hiring people — leading to a team of all the wrong members. According to Stefan Haney, this is why entrepreneurs need to be flexible and willing to rewind so they can get back on track. Instead, Stefan says entrepreneurs need to focus on inventing, renovating, and building their businesses.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Stefan Haney, a Founding Partner of Foundry, to talk about why entrepreneurs should focus on flexibility. Stefan talks about his reasons for moving to Moscow, Idaho, how the COVID-19 pandemic has accelerated the growth of the e-commerce industry, and the challenges entrepreneurs face with fast-growing businesses.
Chris Shipferling is the Managing Partner and Head of Business Development for Global Wired Advisors, a leading digital investment bank focused on optimizing the business sale process. His career focus is sales and marketing executive in consumer products.
For the past seven years, Chris has focused exclusively on high-level consulting for multi-million-dollar omnichannel, digitally native, and Amazon-based private label and re-seller brands. He finds client companies poised for sale, guides them through the initial steps, and then prepares them to make the best possible first impression. Chris enjoys working closely with owners throughout the process of selling their business, getting to know them personally so that we can better assist them in realizing their goals.
In this episode… For a business owner, selling can be a daunting task. Limiting any risk of loss and ensuring interests and the interests of customers and stakeholders is an important part. Business owners are recommended to research different avenues to ensure they maximize the value of their company. But what if there was a way to optimize the business sale process?
Chris Shipferling advises online business owners not to rely solely on hearsay - especially when selling their business. Information shared by friends, family, and mastermind group members may not be substantiated or have proven data to back it up. The seller may not know what is true and what is false. So, where should sellers get the best advice before selling their businesses?
Chris Shipferling, the Managing Partner of Global Wired Advisors, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to talk about investing in online businesses from an investment banker's point of view. They also discuss what sellers need to know before selling and exiting their businesses and Global Wired Advisors' process of investing in brands.
Austin Clark is the Owner and CEO of Moxie Pest Control of Arizona. The company offers customizable, premium service subscriptions for its customers' pest control needs. Their mission is to improve the quality of life for its customers, team, and community.
In 2020, Austin’s Phoenix branch grew by 119%, and they’re looking to double in 2021. By increasing Moxie Pest Control and the other businesses, Austin has learned what works best in growing and leading teams and businesses. He co-authored The E-Myth Contractor with Michael Gerber, and is the host of the popular podcast, Multiply You.
In this episode… To increase a company's profitability, a business owner needs to improve his sales and revenue. By having suitable systems and processes for business operations, the business owner can achieve this goal. This includes having the proper recruitment and hiring processes to ensure that the right employees are working for the company.
According to Austin Clark, there are many ways of handling human behavior. He believes in starting with the end in mind when trying to shape behavior among employees and coming up with courses of action to deal with cases of indiscipline. He also advises business owners to communicate well with their employees and take the time to build a relationship.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Austin Clark, the Owner and CEO of Moxie Pest Control, to discuss growing and managing an effective team to scale a business. Austin also talks about his transition from sales to entrepreneurship, setting up his business for acquisitions, and how he has been scaling Moxie Pest Control.
Yoni Kozminski is the Founder and CEO of MultiplyMii and Escala. He has spent a decade in digital marketing and creative advertising globally, including Australia, Los Angeles, and Tel Aviv. He has developed digital strategies for companies like Mercedes-Benz, Mastercard, Sony, Medtronic, and many eight-figure e-commerce brands.
Before starting Escala and MultiplyMii, Yoni expanded an Amazon business from two million to five million dollars in sales in just 12 months before it was sold. The expansion success was based on his ability to create process improvement alongside his team. From there, he created his current companies with a focus on helping other entrepreneurs grow their teams and create efficient processes to scale their businesses.
In this episode… Having spent many years building successful businesses, Yoni Kozminski learned that having a skilled team is key for the efficient execution of a company's goals. As a manager, he learned how to build the right company structures to support the businesses he was managing and discovered the right strategies to use to help the companies operate more effectively.
Similar to architecture, Yoni also learned that a successful entrepreneur needs to be creative and organized. You have to dig deep into your business operations, find out where your team is struggling, and work on fixing and optimizing those areas. What do some of those strategies look like? Yoni says you should build an organizational chart clearly indicating the chain of command and each team member's responsibilities within the organization. You also need to create Standard Operating Procedures (SOPs) and training videos for your employees to make the learning and transition process easier for employees.
In this episode of the Innovations and Breakthroughs Podcast, Yoni Kozminski, the Founder and CEO of MultiplyMii and Escala, joins Rich Goldstein to discuss his strategies for building a company structure to efficiently scale a business. He also explains what entrepreneurs should do to optimize their businesses, why they should focus on building business processes and systems, and his advice on recruiting for an e-commerce business.
Sam Zellner is the Lead of the Patent Quality through Artificial Intelligence Project (PQAI) and the Founder and the Co-founder and CEO of InspireIP, a platform enabling companies to harness their team’s innovative spirit. He serves on the board of the US Intellectual Property Alliance, and is an IAM top 300 IP Strategist as well as an inventor on more than 200 patents.
PQAI brings together the latest technologies and the Open Source community to create a new approach to inventing. No longer will inventors waste time and resources pursuing non-patentable ideas. PQAI will allow inventors to rapidly identify novel ideas and effectively share this insight with funding sources and partners.
In this episode… One of the biggest challenges most inventors face is getting validation for their inventions. This can lead to a lot of wasted time, creating a product that could later face patent infringement issues if a patent already exists.
To help solve this problem, Sam Zellner invented an artificial intelligence tool to help guide fellow inventors through the process of innovation: PQAI. PQAI provides a simple interface that helps them determine the novelty of their inventions.
Sam Zellner, the Lead of PQAI and the Co-founder and CEO of InspireIP, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast, where he explains how he helps inventors handle the various challenges they often face in the invention and patent process. Sam also explains how his new tool, PQAI, works and how it benefits inventors.
Howard M. Shore is the Founder of Activate Group. He is a speaker and best-selling author who has worked with hundreds of executives and teams to help accelerate their growth and scale their organizations. During his career of over 35 years, Howard has helped create over $1 billion of value. He has authored two best-selling books, The Leader Launchpad and Your Business is a Leaky Bucket.
Howard cut his teeth as the owner of several successful companies and as an executive for Fortune 500 companies like Ryder System, AutoNation, and KPMG. For him, the transition to business and executive coaching was a natural one. He earned his bachelor's and MBA degrees from Florida International University and completed advanced executive programs at Harvard Law School and the University of Chicago. He is a Certified Gazelles Coach, Certified Public Accountant, Certified Executive Coach, Certified Behavioral Analyst, Certified Values Analyst, and Certified Attributes Index Analyst. He is also an accomplished speaker and mentors other business coaches outside of his company.
In this episode… There are a few reasons why an entrepreneur might not succeed: a bad business idea, failure to implement your concept well, or the wrong team. To get things right and run a successful business, these are all critical components that you’re going to have to hit right on the head.
The main reason most entrepreneurs fail at delegating is their ego, because they believe that no one else can do it better. However, according to Howard M. Shore, humility is an important asset that entrepreneurs should embrace in order to build strong teams and thriving businesses. He also believes in having clear visions and clear priorities, and ensuring every team member is on the same page.
Howard M. Shore, Founder of Activate Group, joins Rich Goldstein in this episode of the Innovations and Breakthroughs Podcast to discuss employee management and building a company culture. He also talks about writing his two books, what he learned from working with large organizations, and his thoughts on validating and implementing business ideas.
Howard Tiersky is the Founder and CEO of FROM, The Digital Transformation Agency, a 75 employee digital agency that helps executives at large brands transform the customer experience to win in today's digital world. He is a successful entrepreneur who has been named by IDG as one of the “Top 10 Digital Transformation Influencers” and by Enterprise Management 360°as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.”
Howard is also the Author of the recent Wall Street Journal best-selling book, Winning Digital Customers: The Antidote to Irrelevance. Howard also speaks for large organizations at major events and podcasts and is a member of the Adjunct Faculty at New York University.
In this episode… To create a great customer experience, brands in the digital age have to find ways to maximize technology if they want their products to benefit their customers. You have to create value and increase your brand's appeal — and stand out from your competitors to become successful.
According to Howard Tiersky, the most successful online brands use technology and the internet to provide better experiences for their customers. They focus on a hyper convenience frame of mind to make it easier for customers to find, learn, and use their products. They also personalize online experiences to meet the needs of different customers.
Howard Tiersky, the Founder and CEO of FROM, The Digital Transformation Agency, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast, where he talks about transforming the customer experience online. Howard also talks about writing his book and explains what brands can do to become successful behind the screen.
Tom Hazzard is an inventor with 37 patents and an unprecedented 86% success rate for consumer product designs. He is the Co-host of the Forbes-featured, fast-growth WTFFF?! 3D Printing Podcast, as well as two other podcasts, Feed Your Brand and Product Launch Hazzards. They were born out of his core business for many years, Hazz Design, where he designed and developed over 250 products that generated $2 billion in revenue for retail and e-commerce clients.
Tom is also the CTO of Podetize, a podcast hosting platform used by thousands of podcasters to produce and distribute their podcasts.
In this episode… As much as inventors may feel enthusiastic about how they want to design and develop their products, there are some key things they need to address for successful product creation. The main thing to consider should be at the forefront of your product: satisfying the needs of the customers. But, that isn’t to say that other elements of product creation should be ignored. There are also manufacturing constraints, the final products, as well as the economics of pricing.
For new inventors, having a second set of professional eyes to review or test the finished product isn’t just important — it’s essential. Why? Because having someone bring a fresh perspective helps inventors create commercially viable products that will help solve people’s needs and help the company achieve their business goals. It will also help prevent mistakes and possible lawsuits in the future.
In this week's episode of the Innovations and Breakthroughs Podcast, Rich Goldstein sits down with Tom Hazzard, an inventor and podcaster, to talk about inventions, product design, and product development. They also discuss the lessons Tom has learned from working with inventors, manufacturers, and retailers, as well as how Tom got started with podcasting.
Brenda Ruby is a Branding and Marketing Expert. She helped scale SNOW, a premium brand of oral care products from $0 to $100 million in revenue. She started with SNOW as the very first employee and eventually led the operations of the firm as Chief Operating Officer.
Along the way, Brenda helped launch products into major retailers like Target and Neiman Marcus. She has also created promotional partnerships with A-list celebrities. She currently helps offline businesses develop a branded online experience through her consulting agency while she continues to advise SNOW on its growth path.
In this episode… For entrepreneurs to succeed in business, you need to have a strong "why." Your “why” is what will guide you on your entrepreneurship journey and inform your decision making, from product ideation and development to marketing and making sales. As entrepreneurs, you also need to create the right products for your customers, develop the right relationships, enter into the right partnerships, and get the timing right for product launching.
There’s something else that’s absolutely essential for entrepreneurs: providing the best shopping and support experience for customers. Whatever your process, it needs to be consistent to keep your customers happy and have them coming back for more purchases. To do this effectively, marketing expert Brenda Ruby advises listening to your customer’s feedback and making changes to improve on your offerings.
In this week's episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Brenda Ruby, a branding and marketing expert, about the benefits of branding and providing superb customer experiences. Brenda also talks about the role intellectual property has played in her work and how she currently helps other entrepreneurs build their businesses.
Vanessa Braxton is the Founder, CEO, and President at Black Momma Brands, which includes Black Momma Vodka, and Black Momma Tea & Cafe. She is the first African American woman master blender, distiller, owner, and operator of a nationally distributed vodka in the United States.
Before launching Black Momma Brands, Vanessa managed construction and engineering contracts worth over $2 billion for the Metropolitan Transportation Authority (MTA). She is deeply involved in real estate investments and helping other black-owned businesses thrive.
In this episode… Vanessa Braxton's interest in creating a business around liquor started while she was in college. At first, she’d make her libations on campus using equipment available in the college's science lab; in the process, she made some small profits. Despite her success, she continued pursuing her engineering degree before venturing to work in the engineering and construction space.
However, Vanessa's love for creating liquor and entering entrepreneurship drew her back to the industry. She started Black Momma Vodka after decades working in the engineering, construction, and transportation industry. She now uses her science and mathematics background to grow her business and support minority-owned business ideas as well.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Vanessa Braxton, the Founder, CEO, and President of Black Momma Brands, about her transition from engineering to liquor. Vanessa also talks about her family's history in liquor making and her experience working in the engineering, construction, and transportation industries.
Kevin Nations is the CEO and Sales Maximizer at Kevin Nations Training where he teaches people how to charge more for their time, services, and products so that they can live the life they envision and get what they are really worth. He is an expert in marketing, sales, and scaling businesses, and he is considered as the consulting industry's top expert. He is the go-to guy for helping people to sell their services simply and profitably.
Kevin has served as a sales mentor to consulting businesses of all kinds and has consistently helped them to multiply their businesses by as much as 40x.
In this episode… Kevin Nations jump started his sales career by working for different companies and his desire to provide value to customers helped him multiply his regular income four times. He learned the benefits of working smart and approaching sales with the right mindset. He realized that by exploring his new found passion and love for sales, he was earning so much more than what he did while he was with the U.S. Navy, and now, he uses his knowledge to help others multiply their income.
Kevin advises people looking to venture into new things to learn from other people who have done similar things. By learning from others who have walked the same path, they can reduce the time it would take to achieve similar goals, minimize losses, and make their own processes easier and much simpler. He also advises people to join mastermind groups and find mentors because he cannot emphasize enough the value that comes with partaking in these meaningful relationships and conversations.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Kevin Nations, the CEO and Sales Maximizer at Kevin Nations Training, about how to increase sales and multiply income by up to 10x. They discuss the importance of approaching sales with the right mindset, benefits of taking risks, and Kevin's secrets to scaling and multiplying his income — and how the listeners of this episode can do the same. Stay tuned.
Caulen Foster is the Co-Founder and President of BrainPower, a rapidly growing, full-service digital marketing agency that specializes in multi-channel brand expansion from Amazon onto Shopify. They help Amazon brand owners leverage the power of paid media, email, direct response copywriting, conversion rate optimization, and digital infrastructure to create an effective omni-channel marketing strategy.
Caulen is also the Founder of Almond Pro Foods, inventing the almond protein industry in 2016.
In this episode… Selling on multiple channels can help many Amazon sellers expand their market share and drive more sales. It’s not enough anymore to sell on a single platform — because shoppers have different preferences and may choose to buy through one and not the other. For this reason, Amazon sellers should think about expanding to other e-commerce platforms like Shopify.
However, for this process to be effective and achieve its goals, it’s important to have the right commercially viable product that’s ideal for selling on Shopify. They also need to have a strong and unique selling proposition, build the right infrastructure to attract and capture new customers, and have the right strategies in place for retaining returning, long-term customers.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Caulen Foster, the Co-founder and President of BrainPower, about how he helps Amazon sellers expand their online market reach by moving to Shopify. He talks about the benefits of selling on multiple channels, the value of having the right infrastructure in place, and how he guides sellers through the Amazon to Shopify transition.
Monica Floyd is the Founder and CEO of True Vision Media Group, a full-service music, film, and video production company. Through her media company, Monica endeavors to inspire others through the arts and enhance the human experience through visual arts and entertainment.
In addition to being a media executive and producer, Monica is an accomplished leader throughout the entertainment industry. Throughout her career, she’s been a director, producer, manager, writer, comedian, actor, and successful recording artist. She has produced a variety of films including the Netflix popular family film, The App That Stole Christmas, Lucky Girl, 48 Hours to Live, the Spike Lee film, Da Sweet Blood of Jesus, and many more. She is a consummate deal maker, visionary, and inspirational leader.
In this episode… Monica Floyd's background in engineering, technology, the automotive industry, and the arts has helped her live the life she had always dreamed of. While doing comedy, she realized that many of her colleagues needed help getting better deals for their work. She jumped in to help them negotiate what they wanted and deserved — and in the process, she realized that empowering others was her true passion all along.
Monica believes that when you live in service to others and help them on their path to achieve their dreams, she is also actualized. She loves meeting a person where they are and empowering, inspiring, and uplifting them to the next level of their careers.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Monica Floyd, the Founder and CEO of True Vision Media Group, to talk about using media to empower and inspire others. Monica explains how her spiritual and entrepreneurial background influenced her, explains her reasons for starting True Vision Media Group, and shares some of the projects she is currently working on.
David B. Goldstein is a management consultant, coach, speaker, and Rich Goldstein’s brother! He is also the Originator of the “creative-type” concept and Co-Author of the best-selling book, Creative You: Using Your Personality Type to Thrive, which explores the ways your personality type impacts your creativity and how understanding your own personality can be the key to unlocking your expression.
David is also the Founder of the patent search company, GIC, which has been performing all of the patent searches for Rich Goldstein's firm for more than 20 years. David is an internationally recognized artist and was commissioned by the Pan American Health Organization to create their human rights symbol and speak for World Health Day.
In this episode… How do inventors see their products? Usually, as the newest, best, and most unique product or software to have ever been created. Behind this is typically the mentality that a similar product does not exist, so if a simple Google search does not show similar items, it’s the jackpot.
Having performed thousands of patent searches over the years, David B. Goldstein knows the advantages of hiring a professional. He approaches every search with the mentality that the product already exists—so tries to find it. This helps ensure that he does a thorough enough search to avoid having a client accidentally infringe on other existing patents.
In this week's episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by his brother David B. Goldstein, a management consultant and author, to discuss the benefits of being creative and developing one's artistic talents. They also talk about why you should avoid using Google for your patent searches, David's book and his artwork, and their experience growing up together.
Randy Levy is a Partner at Telleria, Telleria & Levy, a law firm serving Southern California for over 52 years in workers' compensation, immigration law, employment law, and personal injury matters. As a law clerk, he worked on the Menendez case as part of the prosecution team for the LA District Attorney's Office.
Randy then went on to build the first online stores for TV and film studios like Comedy Central and Paramount. He also got involved in a company that went public during the first dotcom boom called ARTISTdirect, which was one of the first online music stores that built stores for Madonna, the Rolling Stones, and others. As a lawyer, he successfully grew a 100 person law firm using the business principles that he learned from his entrepreneurial ventures.
In this episode… According to Randy Levy, a courageous person acts despite their fears. Randy has been a successful lawyer and entrepreneur for years thanks to his courage and boldness, despite all the challenges he has gone through. Throughout his long and varied career, there’s one thing he learned to do whenever he’s chosen to take on a new challenge: make audacious phone calls.
To make an impact in the world, Randy advises people to be audacious and take the necessary steps to achieve their goals. He also suggests discipline and passion to get you over the finish line. Why? Because more often than not, preparation and motivation will lead to success.
Randy Levy, a Partner at Telleria, Telleria & Levy, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast. Together, they talk about the importance of being courageous and making audacious phone calls. Randy shares the lessons he learned about building a business from both his work as a lawyer and as a web developer for online stores. He also talks about his reasons for his interest in mind, body, and spiritual practices.
Joe De Sena is the Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand with over 200 events annually. Spartan is on a global mission to push you towards your personal best, with over 1.5 million people participating in races every year and more than 325 events held in over 45 countries.
Joe is a New York Times bestselling author of the books Spartan Up!, Spartan Fit!, and The Spartan Way. He is also the host of the Spartan Up Podcast.
In this episode… In a bid to help people get off their couches and become more active, Joe De Sena decided to start Spartan, an obstacle race and endurance brand. Having already built and sold many businesses as a successful entrepreneur, Joe knew the strategies he needed to use to grow Spartan to its fullest potential—and yours, too.
Joe went on to make a household brand through Spartan with many locations throughout the world. One of the key ways he was able to do this? Intellectual property (IP) protection. Joe knew the value of IP protection in growing a brand and as a result, invested a lot of money in a bid to protect his business.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Joe De Sena, the Founder and CEO of Spartan, to talk about the value of investing in intellectual property (IP) protection. Joe also talks about the lessons he learned from his pool cleaning business, working in Wall Street, and managing a business during a pandemic.
Ben Leonard is the Founder of Beast Gear, a fitness brand that was born out of a desire to train with the equipment we all need to reach our potential and BEAST our goals. Ben started the company with just his laptop and his spare time, growing it to an international 7-figure business before successfully exiting after 3 years. After selling to Thrasio, he was among the investor's first acquisitions.
Ben now helps other entrepreneurs with their businesses through his e-commerce consultancy and brokerage firms, benleonard.pro and Ecom Brokers. He holds a Bachelor's degree in Zoology and a Master’s in Ecology and Environmental Sustainability from the University of Aberdeen.
In this episode… Getting a patent is meant to protect the patent holder’s design for their product. A patent gives the holder an advantage over others who might want to use the same design to create their own products.
However, having a patent doesn’t mean that it’s impossible to infringe on someone else’s patent. There are situations where your registered design could be similar to what someone else had already patented—and this could lead to lawsuits being filed against you. In such cases, your intellectual property (IP) attorney must take the time to research and investigate further on the matter.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Ben Leonard, the Founder of Beast Gear, to discuss how you can infringe on another person's patent—even if you’ve registered your own. Ben shares his own experience dealing with an IP lawsuit and talks about the benefits of working with professional IP attorneys. He also talks about selling his business and how he helps other entrepreneurs through the process.
Mario Nawfal is the Founder of the Athena Group of Companies, a synergistic ecosystem that operates a variety of businesses including e-commerce, events, and even a growth hacking agency, in more than 40 countries. He started his first business selling blenders door-to-door with $300 in the bank. In that first year, he brought his blender business to $1 million—and $10 million in the second.
Mario has since launched multiple ventures into the millions, including IBI Ventures, a venture fund that provides value-added strategic capital to capable teams, businesses, and technologies. Mario is also an international speaker.
In this episode… As much as getting intellectual property (IP) protection is important, do you know what’s equally just as important? Doing your due diligence—well before it’s time to invest. This is because you need to know if there’s an existing patent registered for your idea already, to avoid getting into any legal trouble. It also helps ensure that the product is worthy of being launched to get proof of concept.
Mario Nawfal has been there before. After infringing on another company’s patent, he found himself in a lawsuit. Although his manufacturer, a Chinese company, had given them an indemnity agreement, this was of no use to his business—and they ended up getting sued and suffering 7 figure losses.
In this week's episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Mario Nawfal, the Founder of the Athena Group of Companies, to discuss the importance of doing due diligence before getting IP protection. Mario shares his experience doing door-to-door sales, his strategy for building a growth hacking agency, and his words of wisdom for inventors and entrepreneurs trying to bring their products to market.
Mike Alden is the President and CEO of Blue Vase Marketing, a multimillion-dollar full-service direct response marketing agency. Under his leadership, Blue Vase Marketing grew from a small call center into a comprehensive marketing management company ranked by Inc. magazine for 3 years in a row as one of the nation’s 5000 fastest-growing private companies. The agency was also named the 2015 Large Business of the Year by the Greater Beverly Chamber of Commerce.
Mike is a 3x best-selling author of the books, Ask More, Get More, 5% More, and Blueprint to Business. Mike has launched and pitched dozens of successful products in a variety of advertising mediums and has been featured in Forbes, Huffington Post, and CNBC.com.
In this episode… It takes courage, confidence, and belief in yourself to take an idea from concept to (successful) execution. As an entrepreneur, this requires two things: trying new stuff and stepping outside your comfort zone.
Being an entrepreneur means that you have to think outside the box, otherwise how will you set yourself apart in the market? The best you can do is try—and if things don't work out, learn from your mistakes, accept the failure, and use that knowledge to come up with a better idea for your next try. Every entrepreneur fails at one point in their entrepreneurial journey: it means you’re doing something right.
In this week's episode of the Innovations and Breakthroughs Podcast, Rich Goldstein sits down with Mike Alden, the President and CEO of Blue Vase Marketing, to talk about the importance of entrepreneurs stepping outside their lanes and embracing failure. They discuss the value of resiliency, Mike's bestseller secrets, and why you need to work on balancing between being optimistic and seeing reality.
Doug Patton is the Founder & CEO of Patton Design, a design company based out of California. Doug is a successful inventor, having created over 300 products in 20 international market categories and received over 150 patents and international design awards. He works with companies like Apple, Microsoft, Disney, IBM, and Mercedes-Benz, putting his mission of inspiring others to live more authentic lives into practice by sharing his unique creative problem-solving process.
Doug has been featured on Simon Cowell's American Inventor. His new book, Conquering the Chaos of Creativity, is the culmination of four decades of inventing and sharpening his creative problem-solving process.
In this episode… A visionary leader must have a grand vision based on a foundational problem statement. According to Doug Patton, a visionary leader must be familiar with the many languages of invention, including engineering, patents, marketing, business, and any other areas necessary for innovation. And the visionary leader must know how to integrate all of this into one seamless vision that allows for a flawless execution
A leader without a grand vision will create unsuccessful products for one simple reason: they don't solve a specific problem for people. A good vision is the foundation of a successful idea or concept. Without a strong foundational problem statement, an inventor isn’t able to come up with the right solution to a problem—or any at all.
Doug Patton, the Founder & CEO of Patton Design, is Rich Goldstein's guest in this week's episode of the Innovations and Breakthroughs Podcast, where they discuss what it takes to be a visionary leader. Doug shares his creativity compass, talks about the 3 parts of the ecology of invention, and explains the benefits of having a strong foundational problem statement. Plus, he tells us why he wrote his new book, Conquering the Chaos of Creativity.
Mitch Thrower is a financier, entrepreneur, author, and 22X Ironman triathlete. He is the Founder and Chairman of Events.com, an innovative cloud-based event management platform provider that provides a state-of-the-art mobile-first SaaS application that enables the full event life-cycle, connecting event organizers and event-goers.
Mitch also serves as Chairman of The La Jolla Foundation, a 501c3 foundation whose primary initiative is Project Active, providing funding, mentoring, encouragement, and education to areas of world tension. Previously, he was the Owner and Chairman of the Board of Triathlete Magazine.
In this episode… Many people think that going into entrepreneurship is easy and everything will work itself out. But, that’s often not the case. Why? Because every journey is full of challenges! Every entrepreneur faces obstacles and makes mistakes—and may even face criticism from others on their slip-ups.
There’s something important that entrepreneurs need to realize here: criticism is good for you and your business. You also need to find innovative, visionary leaders and team members to work with that you can trust. Mitch Thrower loves receiving criticism from others and engages new team members for his business on a trial period as he gets to know them before officially hiring them. And he thinks you should do the same.
In this week's episode of the Innovations and Breakthroughs Podcast, Rich Goldstein talks to Mitch Thrower, the Founder and Chairman of Events.com, about his strategies for handling criticism, being resilient, and building a great team. Mitch explains how endurance sports are similar to entrepreneurship and shares his advice on innovation. Plus, he’ll share about his father's part in the history of the Yule log tradition.
Benjamin Harrison is a lifelong entrepreneur and product developer who has worked with some of the top musicians in the world. Through teaching the methods he created while pitching his own products, he has helped hundreds of innovators and entrepreneurs to successfully get their own ideas into companies of all sizes.
Benjamin has also created a system that uses LinkedIn to help inventors connect with potential licensees. He recently published a book that explains licensing ideas using LinkedIn, detailing how inventors can use LinkedIn to obtain superior results. He co-wrote the book, Licensing Ideas Using LinkedIn with Stephen Key.
In this episode… Getting in touch with top executives in most industries can be a big challenge for most inventors. You can try cold calling or cold emailing, but your efforts may be futile. One reason why you’re not getting any responses with this strategy is pretty straightforward: your outreach methods are too easy to ignore!
So, how do you pivot? By appearing as a colleague instead of a nuisance looking to pitch or sell to them.
This is where LinkedIn comes in handy for creating professional connections; but, most people make a number of mistakes when trying to connect with professionals and executives on LinkedIn. For instance, most people send marketing scripts or materials immediately after they connect with someone—before getting permission from them. By doing this, they end up looking like a bot or spammer, and their pitch gets ignored.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Benjamin Harrison, entrepreneur and product developer, to talk about how inventors can find licensees through LinkedIn. Benjamin explains how to soften an introduction on LinkedIn, how to create a professional LinkedIn profile, and how his Smart Pitch community works.
David Wilmot is the Founder and CEO of Tuli, a social shopping platform. He is a 4-time founder and CEO with 3 successful exits and Fortune 500 executive experience. He is a passionate and decisive leader with a track record of delivering results for founding teams and shareholders.
Before Tuli, David was the Chief Operating Officer for UCode and Head of Operations & Sales at Pressed Juicery. He is obsessed with developing people and building mission-driven businesses that make the world a better place.
In this episode… People naturally want to be part of a community and connect with others. Unfortunately, online shopping through social media and e-commerce platforms isn’t the best place for connecting. As more people transition away from the mall and towards the screen, that feeling of being in community with others while shopping around starts to evaporate.
However, with the growth of e-commerce, many people are choosing which products to buy based on other examples of community: online reviews and recommendations from friends, family, or influencers. This is why David Wilmot created Tuli, a social shopping platform: to help online shoppers connect with others and easily find recommended products. By building inclusive online communities, David hopes to bring the warmth of retail shopping to e-commerce, one keyboard at a time.
In this week's episode of the Innovations and Breakthroughs Podcast, host Rich Goldstein is joined by David Wilmot, the Founder and CEO of Tuli, to talk about building a community around e-commerce shopping. They talk about how David's social shopping platform works, why it’s important to be part of a community, and how David's background drove him to entrepreneurship.
Nilda Thomas is the Founder and CEO of Workforce eTraining Solutions, formally known as International Forensics eLearning Academy, a distributor of web and cloud-based learning technologies and curated content. Nilda established Workforce eTraining Solutions with a vision of providing access to online technology training to minorities: women, youth, displaced workers, veterans, and underserved communities.
Nilda is a business leader committed to learning innovation and technology. She spent more than 20 years sharpening her expertise at technology giants like Deloitte, Microsoft, AT&T, and other Fortune 500 companies before starting Workforce eTraining Solutions. She holds an MBA from the University of Phoenix.
In this episode… Because of the pandemic, many personal trainers, coaches, and training institutions have been forced to start offering online classes to their students. For minority groups, getting decent training on technology can be a challenge. Their positions at work could also be at risk because many employers want technologically-savvy employees.
It just so happens that this is a goal Nilda Thomas has in mind: to help minorities gain technology skills that they can use to either land better employment opportunities or stay competitive in their current jobs. She also educates her clients on soft skills so they can learn how to collaborate with others and experience success in the workplace.
In this week's episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Nilda Thomas, the Founder and CEO of Workforce eTraining Solutions, to find out how Nilda helps minorities gain access to technology training. Nilda explains why she started the company, her core messaging, and the common challenges associated with online training.
Mike Saunders is a speaker, bestselling author of four books and a successful business coach who holds an MBA in Marketing. He is also an adjunct marketing professor at several universities and a member of the Forbes Coaches Council. He has interviewed hundreds of industry experts on his podcast and is always striving to learn from other thought leaders.
Mike is most passionate about seeing his family grow up with high spiritual values and providing them opportunities to succeed in life. He is heavily involved in his local church and is focused on teaching others the benefits of giving and serving. You can learn more about him at Authority Positioning Coach.
In this episode… To have a big impact in your industry, you need to position yourself so that your audience knows who you are, the area of your expertise, and what you have to offer. It’s imperative to build your credibility and set yourself apart from other experts in your field.
As entrepreneurs, we all have competitors in our space that we’re trying to outmaneuver. So to stand out, you have to find ways to get your target audience to see and choose you over the others. And you do this by authority positioning. Through authority positioning, you present yourself as the expert in your field—and the only one for the job.
Mike Saunders, an authority positioning expert and coach, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast. Mike discusses the importance of authority positioning for all types of entrepreneurs and experts, explains how the concept of Zero Moment of Truth (ZMOT) works, and talks about the value of a personal brand.
Noah McNeely is a creativity and innovation expert. He has spent much of his career helping to shape and guide a seemingly endless series of good ideas into successful product businesses. He has developed products for a wide variety of startups and major brands including Coca-Cola, Procter and Gamble, Black and Decker, Arm and Hammer, Plantronics, Biolab, C.R. Bard, Home Depot, and many others.
Currently, Noah is the Principal and one of the Founders of Product QuickStart, a company that provides product development prototypes and manufacturing services to entrepreneurs, early-stage companies, and startups. He is also an Advisory Board Member at the Woodruff School of Mechanical Engineering, part of the Georgia Institute of Technology.
In this episode… Inventing is fun—but you won’t reach success by basing your goals on having a good time. Innovators need to make sure that their products not only work but also solve a certain problem for people. According to Noah McNeely, inventors have to factor in the design of their products and make sure that the cost of production can be validated.
Products have to offer value so that people want to buy and use them. Inventors have to be willing to invest in the product and get the right patents for them. In addition, those hoping to license their products have to ensure that they get strong intellectual property protection to safeguard their design.
In this week's episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Noah McNeely, the Principal of Product QuickStart, to talk about common mistakes inventors make during the patent process. Noah explains how his company helps inventors with their products, talks about his company's Innovation Marketplace, and highlights the steps he takes to validate new products.
Lisa Lloyd is the President and CEO of Lloyd Marketing Group. Her success began with her idea for a barrette while working for the CBS affiliate in Tucson, AZ. A short 13 months later, she had patented, manufactured, sold to stores, and ultimately licensed the patent to Scünci for 20 years of regular income. The product is now sold in stores around the world and has generated over $20M globally!
Since then, Lisa has licensed 6 more products to major distributors including Goody, Scünci, and Helen of Troy. In 2007, she in-licensed a patent from an inventor and took on the challenge to further develop, patent, manufacture, and launch a new line of plush products called TC Pets, for which she has won numerous awards—and was even featured on the ABC reality show Shark Tank, where she won the coveted investment of “Shark” Daymond John, the CEO of FUBU.
Lisa has spent nearly two decades as a speaker and trainer on innovation, licensing, and business tactics. She has been a featured lecturer at universities like the University of Arizona Eller School of Business and Entrepreneurship, ASU College of Engineering, and the Arizona Intellectual Property Association's continuing education program for patent and trademark attorneys. She has also won numerous awards for various pitch competitions, including Rice University’s “Rice Alliance Business Plan Competition” and “Pitch it to the Pros” with Discovery Channel’s Billy Mays.
In this episode… Innovators come up with great ideas for products that are meant to meet a certain need for people. If the idea is commercially viable, you stand a good chance of finding investors and manufacturing the product. But, you may also find it ideal to license your product to another company and earn a regular income from product sales made by that company.
However, not every idea can be licensed. This could happen if the problem you’re hoping to solve with your product just isn’t big enough to warrant the purchase. It could also be because the idea is poorly defined and doesn’t solve people's pain points—and, if this is the case, your idea may not be commercially viable considering all the costs associated with production.
Lisa Lloyd, the President and CEO of Lloyd Marketing Group, is Rich Goldstein's guest in this episode of the Innovations and Breakthroughs Podcast, where she shares her tips and tricks for successfully inventing and licensing products. She also talks about her experience pitching at ABC's Shark Tank, the importance of having an invention support community, and why some products don't get licensing offers.
Joe Polish is the Founder and President of Piranha Marketing Inc, the Founder of Genius Network® (also known as the 25K Group), and the Creator of the Genius Network® Interview Series. He’s also the Co-Founder of 10XTalk.com and ILoveMarketing.com, two highly popular (and free!) podcasts on iTunes.
Everything Joe does has two components: service and connection. In the connection realm, Joe has created an organization in a community of entrepreneurs, known as the Genius Network, that has hundreds of members and encourages them to grow and succeed not only as entrepreneurs in their businesses, but also as people in their lives. In the service realm, Joe doesn’t care exclusively about helping entrepreneurs; he’s also on a mission to change the conversation around addiction.
In this episode… An early definition of “entrepreneur” says that an entrepreneur is an individual that takes resources from a lower yield to a higher yield or from a lower level of productivity to a higher level of productivity. Generally, entrepreneurship should leave the person you’re serving in a better place than they were before.
To provide the services and products people need, an entrepreneur must have a great idea and, at the same time, execute it flawlessly. You could have the greatest idea in the world but if you can't execute, market, and sell it, the idea isn’t going to be valuable to anyone.
Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Joe Polish, the Founder and President of Piranha Marketing, to talk about taking a good idea and executing it to meet customer's needs. Joe also talks about the lessons he learned from his carpet cleaning business, the benefits of creating an E.L.F. Business™ versus a H.A.L.F. Business™, and his work in helping people recover from addiction and abuse.
Michael Lee is a creativity and innovation expert, and the Founder of the Innotivity Institute. The Innotivity Institute is an international creativity and innovation coaching and training organization for businesses, leaders, and creators. After spending more than 25 years in the film industry and co-founding the Academy of Television and Screen Arts in Johannesburg, South Africa, Michael now coaches, consults, and trains others on the process of creativity and innovation.
Michael also speaks internationally and splits his time between New York City and South Africa. He is an Internationally-Accredited Master of Creativity and Innovation Coaching, Executive Coach, Life Coach, Master NLP Practitioner, Thought Leader Coach, and Abundance Coach.
In this episode… One of the most important skills needed to drive innovation in business is creativity. Forbes refers to creativity as the skill of the future while the World Economic Forum lists it as one of the top 10 skills for driving economies. However, few businesses put enough emphasis on this necessary skill.
Entrepreneurs and companies that have been focusing on creativity and innovation before COVID-19 had been doing well and seeing a lot of growth. But, those that neglected this important skill were negatively affected and saw their businesses suffer.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein talks to Michael Lee, the Founder of the Innotivity Institute, about the process of creativity and innovation and their importance in business. Michael also talks about his coaching program for creativity and innovation and the evolution of entrepreneurship.
Kenneth Tyler is the Founder of Continuous Composites, an innovative company focused on a revolutionary technique for Continuous Fiber 3D printing. He invented continuous composite 3D printing, one of the core technologies involved in modern 3D printing. For Continuous Composites, he has helped develop a patent portfolio of over 250 patent applications, with over 50 patents already granted.
Kenneth is also the Lead Investor and IP Strategic Advisor at KRAMBU, a company that sells high-powered computer servers that use blockchain, AI, FinTech, and other fields. Kenneth has a diverse background as a computer scientist, master craftsman, boat builder, CAD designer, and inventor.
In this episode… The invention process is a very interesting and fulfilling process for any inventor. It involves a number of steps, which ultimately lead to a finished product meant to solve a certain need in the market for its target users.
The thought of drawing a design for a new product, and having it transformed into a 3D print, is exciting. For some, it makes the process of invention easier since the inventor can see the possibilities for the final version of the product before it gets manufactured.
In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein talks with Kenneth Tyler, the Founder of Continuous Composites, about his innovations in 3D printing and how he leverages the power of patents. They also talk about Kenneth's transition from a high-end carpenter to inventing and working with 3D printing, the value of patents, and how Kenneth started investing in similar companies.
Kian Golzari is the Founder and CEO of Veltra, a travel backpack company whose mission is to make your journey smarter. He is one of the world's leading manufacturing and sourcing experts and has personally sourced over 2,500 products for global brands like Bed, Bath, and Beyond, Tesco, and Aldi. In 2012, he was awarded the Olympic Games contract to design, produce, and supply the official merchandise, and is currently designing and manufacturing best-selling products on NBA.com.
Kian is an international speaker who has won numerous international awards, including the 2017 Sunday Times Fast Track Award for Top 100 UK Companies in Export Growth. He has also mentored hundreds of entrepreneurs as they design, develop, and manufacture their products.
In this episode… One of the best decisions an entrepreneur can make before producing their product is validating the idea. To do this, you have to find a manufacturer to produce small quantities that can be used for validation purposes. Once this is done, you can start producing your product in large quantities for the mass market.
However, finding the right manufacturer isn’t always easy—especially if you have to outsource from another country. This means that you have a few things to consider: the number of employees a manufacturer has, their willingness to produce minimum order quantities for you, how many years they’ve been in business and any potential certifications they might have, and the products that make up your manufacturer’s specialty.
Kian Golzari, leading product development and sourcing expert, is Rich Goldstein's guest in this week's episode of Innovations and Breakthroughs, where he shares his strategies for finding and working with top manufacturers. Kian also explains how to find a sourcing agent, how to validate a product idea, and how to use Alibaba to find quality and honest manufacturers.
Stephen Key is the Co-Founder of inventRight and the world's leading expert on how to license a consumer product idea. He has licensed more than 20 products on his own and was a 2018-2019 American Association for the Advancement of Science-Lemelson Invention Ambassador. He has also published several best-selling books, including One Simple Idea and his latest, Become a Professional Inventor: The Insider's Guide to Companies Looking for Ideas.
Stephen's inventRight coaching program has helped product developers from more than 65 countries learn how to license their ideas. He co-founded Inventors Groups of America to educate and empower inventors and inventing group leaders and inventYES, a free global program for high schoolers.
In this episode… Any inventor who wants to protect their idea and their rights should consider one thing: getting a patent.
As an inventor, you should learn as much as you can about patents—and some professional advice from a good patent attorney wouldn’t hurt along the way. You’ll also need to find relevant and up-to-date resources about patent protection from experienced individuals and organizations.
However, the power of a patent lies in the value it provides to the holder. A valid patent can be used for licensing and provide good royalties to the holder, but only if done right. The language used in the patent is also essential and can cause different interpretations of the patent by patent examiners, a jury, licensee, and investors.
Stephen Key, Co-Founder of inventRight, is Rich Goldstein's guest in this week's episode of the Innovations and Breakthroughs Podcast, where he talks about the power of patents and licensing. They discuss Stephen's strategies for coming up with new business ideas, his licensing tips, and how technology has impacted the work of inventors.
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law. He has been in practice for over 25 years and has become an authority in Intellectual Property Rights protection particularly those relating to patents and trademarks..
Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of the book "The ABA Consumer Guide to Obtaining a Patent."
In this episode… Patenting your idea doesn’t just protect your product or idea, it also differentiates you from other companies in your industry giving you a much needed leverage that can help your business grow and thrive.
Rich Goldstein was able to successfully help his client patent his idea which opened doors for him. His client patented multiple ideas and used these to make the company value skyrocket making it attractive to potential buyers and mergers.
In this episode, Rich gets interviewed by Dr. Jeremy Weisz of Rise25 Media where they talk about Rich’s client who owns porta potty company and how patenting his innovative advertising display led to its acquisition by a much bigger company. Stay tuned.
Nathan Hirsch is a serial entrepreneur and a renowned expert in remote hiring and e-commerce. At one point, he had more than half a million products on Amazon that were selling for more than 1000 different dropshippers. Some of his other career milestones include co-founding FreeUp in 2015 with an initial investment of $5,000—which he scaled to $12 million in revenue before it was acquired in 2019.
Recently, Nathan co-founded Outsource School, where he teaches entrepreneurs how to outsource like a pro and create more freedom in their lives. With his expertise, he helps them hire reliable rockstar virtual assistants and create effective processes for their businesses.
In this episode… When starting a new business, most entrepreneurs find it challenging to track down people with the right skills and expertise to hire. All entrepreneurs have a desire to grow their businesses—and without the right people, it’s next to impossible to get your venture off the ground.
Nathan Hirsch faced the same obstacle when he started his e-commerce business while in college. He began by hiring his friends, but after learning about virtual assistants (VAs), he started hiring them to help with his company. This transition proved monumental for his career. And when other entrepreneurs started asking for his guidance in finding and hiring the right VAs, he created a website to help them connect.
Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Nathan Hirsch, Co-Founder of FreeUp and Outsource School, to talk about Nathan’s mission to help entrepreneurs find the right talent for their business. They talk about the value of outsourcing, the role company culture plays in an outsourced team, and what Nathan has learned about delegating work.
Steve Waddell is the President and CEO of NASONI, where he guides the development and production of groundbreaking fountain faucets. His mission is to save one billion gallons of water annually by 2030, following the 17 Sustainable Development Goals set by the United Nations General Assembly.
Steve wasn't always in the faucets business. He is also a seasoned project management professional with over 30 years of experience and success in management and financed the founding and growth of his company by entering entrepreneurship contests. He holds an MBA from the Florida Institute of Technology and a Bachelor’s degree in Business Administration from Saint Leo University.
In this episode… When Steve Waddell started his faucet business, he wanted to create a product that disrupted the market to make people's lives better, while saving water and healing the planet. He also had his children in mind and wanted to be a good role model for them and other entrepreneurs as well.
Millions of people start their day with an inefficient way of getting water to brush their teeth and wash their faces. In the process, they end up wasting a lot of water. To solve this problem, Steve found the perfect solution: fountain faucets.
Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Steve Waddell, President and CEO of NASONI, to talk about Steve's mission to save water through his innovative fountain faucets. They discuss the common inefficiencies with using regular faucets, Steve's process in designing and filing a patent, and how he used contests to finance his business.
Andrew Stess is the CEO of StessCo Consulting Group LLC, providing sales, business development, strategy, and product consulting services in the music, automotive, digital media, consumer electronics, and technology industries. Before StessCo, Andrew was the CEO and Founder of AmpliFIND Music Services, where he drove the company’s overall strategy, innovation, and growth—leading to their successful sale to Sony in just 2 years. He was also the CEO at MusicIP, where he escorted the new young startup to a proven B2B technology company with licensing deals to Disney and Memorex.
Andrew has facilitated many transactions, including the sale of AllMusic to Macrovision for $85 million. He currently advises and serves on the boards of a variety of new media businesses including audiobridge, Dash Radio, Music Story, LyricFind, SPAN, Velos Mobile, and others. His focus is on helping companies grow and scale their revenue through strategic partnerships.
In this episode… As a business leader, it is crucial to have an overall understanding of the business operations and all intellectual property (IP) associated with the company. You have to have the right people on board to deal with issues related to IP and ensure that the company invests in the right assets.
Over the years, Andrew Stess has worked with many companies dealing with music and digital media. He has experience working with intellectual property and has seen first-hand the effects of dealing with a general attorney as opposed to a litigator or patent attorney. In one of the companies he worked with, he saw how a tough litigator helped solve an IP issue in 3 days compared to an attorney the company had previously hired.
Andrew Stess, CEO of StessCo Consulting Group LLC, is Rich Goldstein's guest in this week's episode of the Innovations and Breakthroughs Podcast, where they talk about sales strategies and the benefits of working with the right patent attorney. They also talk about Andrew's consultancy work, the role of credibility in business deals, and the importance of leaders using the right investment strategies for their companies.
Randy Hartnell is the Founder & CEO of Vital Choice Wild Seafood and Organics, a trusted source for the world’s finest wild seafood. Before starting Vital Choice, Randy owned and operated four commercial fishing vessels for harvesting wild salmon and herring in west coast fisheries from California to Alaska. After spending more than 20 years as a commercial fisherman, he founded the company with a mission to provide consumers with high-quality sustainable seafood while educating them about the impact of their food choices on their health and the environment.
In this episode… Running a business is a hurdle race. For instance, demand for a high-selling product can diminish in a given market and lead to losses. Entrepreneurs then have to discover—or create— a solution to the challenges they face and sometimes, shift gears to a different product entirely.
An industry with its fair share of obstacles is commercial fishing, which has been negatively impacted by the growth of industrial seafood farming. Although wild seafood tends to be healthier, it can be pricey for some consumers. Not only that, but grocery stores often end up throwing out much of their product since it’s perishable and goes bad quickly. This leads to markets stocking farmed seafood, which they get fresh and at a cheaper price.
Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Randy Hartnell, the Founder & CEO of Vital Choice Wild Seafood and Organics and a former commercial fisherman, to talk about how entrepreneurs can pivot when demand for their product goes down. Randy talks about his history in commercial farming, the benefits of wild seafood, how industrial seafood farming affected his fishing business, and what he’s done to continue providing households with healthy food.
Louis Foreman is the Founder and Chief Executive Officer of Enventys, an integrated product design and engineering firm. He is also the Founder of Edison Nation. Louis graduated from the University of Illinois with a Bachelor of Science degree in Economics. His interest in starting businesses and developing innovative products began while a sophomore with his first company founded in his fraternity room. Over the past 34 years, Louis has created 10 successful start-ups and has been directly responsible for the creation of over 20 others. A prolific inventor, he is the inventor of 10 registered US Patents and his firm is responsible for the development and filing of well over 700 more.
Louis Foreman is a recipient of numerous awards for entrepreneurial achievement. He received the Instructor Achievement Award for his teaching at Central Piedmont Community College and was recognized by the National Museum of Education for his Distinguished Contributions to Education. He has given testimony in support of independent inventors to both the House and the Senate. He served on advisory boards and committees of the SBA, the Intellectual Property Owners Association, and the United States Patent Office to name a few. He was a creator of the Emmy Award-winning show Everyday Edisons and is currently the publisher of Inventors Digest Magazine and author of the best-selling book, The Independent Inventor's Handbook.
In this episode… Coming up with an idea for a new product is easy; most people can do that. But, following through with that idea—and executing it to create a commercially viable product—is not easy.
Bringing a product to market is a difficult undertaking and requires a well-orchestrated process. Above all, you have to ensure everything is working together seamlessly: that means the design and engineering, marketing, branding, and web development.
As an inventor, Louis Foreman believes that you should also ask yourself 5 core questions before getting started on your idea. Why? His answer is simple: to ensure your success and reduce your chance of failure.
In this episode of the Innovations and Breakthroughs Podcast, Louis Foreman, Founder and Chief Executive Officer of Enventys, talks to Rich Goldstein about the intersection between innovation and entrepreneurship. Louis discusses the 5 questions every inventor needs to ask before developing their product, the role of intellectual property in the growth of a product-based business, and why many inventors fail with their inventions.
David Jitendranath is a digital transformation specialist and the Founder and Chief Innovation Officer of MOBILE-DI. With his expertise, he helps small and mid-sized businesses scale using technology. He is known affectionately in the tech space as "The 30 Day App Guy".
David is a senior technical consultant in information technology and software development with over 18 years of experience. He has proven leadership capabilities in consulting for mobile strategies, web application development, and enterprise Java-based solutions and holds a Master's Degree in Computer Science and a Bachelor's degree in Physics from Bishop Heber College, Tiruchirappalli.
In this episode… Disruptive innovation occurs when something new comes into a market and dismantles what is already in that space. Technological advancements play a big role in innovation and have brought about many changes and disruptions in different sectors of the economy.
Technology also increases the chances for success when it comes to innovation because you can get feedback from your target audience faster than ever before. This means you can pivot or make the appropriate changes as needed, which has prompted more industries to prioritize adapting to new technology.
David Jitendranath, a digital transformation specialist, and the Founder and Chief Innovation Officer of MOBILE-DI, is Rich Goldstein's guest in this episode of Innovations and Breakthroughs, and talks in-depth about the role of technology in disruptive innovation. David starts by differentiating between the types of innovation out there before diving into the benefits of technology in different types of businesses.
Steve Olsher is a 30+ year entrepreneur, Founder and Editor-In-Chief of Podcast Magazine, original Founder of Liquor.com, creator of The New Media Summit, and Host of the top-rated podcasts, Reinvention Radio and Beyond 8 Figures.
Steve is also an international keynote speaker and in-demand strategic coach who helps businesses of all sizes leverage the power of new media to generate visibility, leads, and revenue on auto-pilot.
In this episode… According to Steve Olsher, everyone has a “what”. Your “what” is something internal that puts fire on your soul and reflects who you are. For Steve, this can help you learn what you’re good at and how you can contribute to the world. On the other hand, your “why” is external and something you choose.
One way to bring your talents to the surface and help others is simple enough: through a podcast. With a podcast, hosts and their guests share value and useful content with others, helping them make a difference in the world in their own way. It also helps bring about positive change and create connections with people who have similar interests.
In this episode of Innovations and Breakthroughs, Rich Goldstein is joined by Steve Olsher, Founder and Editor-in-Chief of Podcast Magazine, to talk about finding your “what” and the benefits of doing a podcast. They talk about reinventing yourself, helping people with self-expression, and the future of the podcast industry. Stay tuned.
Zach Benson is the Founder and CEO of Assistagram, an innovative Instagram management agency that has over 220 million Instagram followers. Zach is a full-time entrepreneur, a TEDx speaker, and social media trainer for international brands such as the Four Seasons, The Ritz-Carlton, and the emirate of Dubai. He speaks on big stages, while also getting interviewed by and working with people like Robert Kiyosaki, Les Brown, and Jay Abraham.
Zach is also an award-winning dancer and was a finalist on the Fox TV Show, So You Think You Can Dance?
In this episode… As a child, Zach Benson had a problem interacting and creating connections with other kids. But after his friend shared a breakdancing CD with him, he got hooked—and was thrilled to find a way to express himself through dance. He later became a professional dancer and started teaching kids to dance, making a 6-figure income and living the life of his dreams.
However, after a back injury forced him to stop dancing, his friend introduced him to the world of Instagram advertising. To grow his business, he used the same strategies he employed while promoting himself as a professional dancer. As a result, he is now a monetization strategist helping people grow and scale their businesses.
Zach Benson, Founder and CEO of Assistagram, is Rich Goldstein's guest in this week's episode of Innovations and Breakthroughs, where he shares his strategies for growing an Instagram audience. Zach talks about growing up as a child with ADHD, how he became a professional breakdancer, and how he started and scaled his Instagram growth business.
Brian Fried is a serial inventor, with many of his inventions reaching audiences through mass retail, infomercials, home shopping channels, catalogs, and online retailers through licensing and manufacturing. He is the author of Inventing Secrets Revealed and You & Your Big Ideas and has been featured in media outlets like The New York Times Magazine, Newsday, CBS News, Food Network, and WPIX-11. Brian hosted Got Invention Radio, conducting over 150 interviews and interviewing high-profile guests including the U.S. Patent & Trademark Office, and Lori Greiner from ABC's Shark Tank.
Brian mentors and represents individual inventors and celebrities at all stages of the invention process, providing feedback, product development, licensing representation, and turnkey solutions to make ideas a reality. He is considered an authority and advocate for inventors within the invention community and is requested as a guest speaker on innovation and invention at major trade shows, government agencies, schools, and libraries. Brian is also the Founder and Chief Invention Officer at Inventor Smart, an Inventor Liaison at Licensing International, and Executive Director at the United Inventors Association of America.
When looking to invent something, it is important to put things into perspective and have the right expectations. Many times, inventors become emotionally attached to their inventions, especially the first one, and believe that nothing will get in the way of their quest for success.
However, inventors should be aware that every invention doesn't have to be a home run. It is necessary for them to step back, think critically, and make good business decisions. They also need to separate their emotions from business decisions; that way, they will make the best decisions for their inventions.
Brian Fried, Founder of Inventor Smart and an inventor, is Rich Goldstein's guest in this week's episode of Innovations and Breakthroughs. Brian talks about inventing products from a business perspective, the steps inventors should take in researching patents, and licensing and manufacturing. They’ll also touch on product design and development. Keep listening.
Joe Fier and Matt Wolfe are the team behind the extremely popular, Hustle & Flowchart podcast. They feature some of the best marketers out there and have sat down with Roland Frasier, Stephen Esketzis, John Ruhlin, and Ryan Moran, just to name a few. They’re all about marketing systems and what actually works with regards to traffic, podcasting, brand, mindset, and more.
Joe and Matt are the Co-Founders of Evergreen Profits, a dynamic and results-driven content marketing agency. They help entrepreneurs do their best when it comes to marketing, setting up strategic systems that work and showing them how simple getting visible can be.
In this episode… Over the last couple of years, there has been tremendous growth in the digital space. As a result, there are tons of opportunities for people and businesses to monetize their websites or blogs—and earn a living from it.
When Joe and Matt earned their first dollars from their website, they decided to leave their jobs and jump into working on their website full-time. They have since become expert marketers who now help other entrepreneurs grow their businesses and create a source of passive income through online channels.
In this week's episode of Innovations and Breakthroughs, Rich Goldstein talks to Joe Fier and Matt Wolfe, Co-Hosts of the Hustle & Flowchart podcast and Co-Founders of Evergreen Profits, about the strategies they used to monetize their website. They discuss how they met and started their business, the first earnings they received from monetization, and how they help others earn passive income. Stay tuned.
Danny McMillan is the host of Seller Sessions, the largest podcast for advanced Amazon sellers. A world-renowned public speaker and veteran Amazon seller, Danny is also the Co-Founder of DATAbrill. Working alongside respected algorithm expert Dr. Ellis Whitehead, DATAbrill manages PPC and advertising automation for 7 and 8 figure Amazon brands.
Danny also runs the yearly conference, Seller Sessions Live, The Branded By Women Summit, and SellerPoll, the annual awards for the Amazon FBA Community.
In this episode… Before Danny McMillan became the host of Seller Sessions, he worked as a DJ, ran his own record labels, and was considered one of the pioneers of the UK Breakbeat scene. His flair for innovation took place during those 17 years, developing a mixer that other DJs in the music industry could use. He worked in production and toured the world over.
After leaving the music industry, Danny followed his talent for product innovation and became an Amazon seller. He now shares that knowledge with other sellers through his weekly podcast and annual live event, Seller Sessions Live.
Rich Goldstein, host of the Innovations and Breakthroughs Podcast, interviews Danny McMillan, host of Seller Sessions, about how working as a DJ and being a natural product innovator helped Danny enter the Amazon seller world. They discuss the importance of creating quality and consistent content and the value of building good relationships.
Bob Serling is the Founder of Profit Alchemy and a 30-year marketing and licensing veteran. His innovative take on marketing and licensing has helped thousands of businesses and entrepreneurs produce exceptional results. Bob has been the monthly marketing columnist for Success Magazine, invented a skateboard toy featuring Tony Hawk’s branding that was sold in toy stores and department stores all over the world, co-created and licensed advanced assessment software currently being used by many Fortune 500 companies, created a one-and-a-half page prospecting letter for a client that landed an agreement for a $25 million project after being sent to just one prospect—then licensed that same letter to 14 different industries—and much more.
Bob is perhaps best known for having pioneered the use of licensing to turn the assets you already have into 6-figure profit centers. Because you’re leveraging assets you already have but aren’t fully capitalizing on, his strategies let you quickly create new 6-figure profit centers with no additional cost or risk. Bob’s clients find that using licensing this way not only increases their profits, but balances cash flow so there’s a steady, reliable stream of income every month.
In this episode… Innovators need to protect their intellectual property, and one way of doing this is through patents. You can also decide to license your patents to other people and get paid for it. If you want to go this route, you’ll need to find the right partners to work with to get the best possible reward for your efforts.
Bob Serling is an expert in licensing and has helped many of his clients close great deals. He knows how to find great partners, create no-nonsense deals, and form lasting relationships that will benefit both parties.
Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Bob Serling, the Founder of Profit Alchemy, to talk about the key to creating great deals. They discuss strategies for finding great partners, leveraging your relationships to create deals, and creating profitable product extensions.
Yuri Choi is the CEO of Yuri Choi Coaching. She helps high performers and entrepreneurs move out of stress and bad habits to achieve powerful results by leveraging their emotional competitive advantage so they can live a life full of deep fulfillment and peace. This leads to more productivity, flow, and abundance.
Yuri is a speaker, writer, and connector, with a book that will be published this year, Creating Your Own Happiness. She is passionate about spreading messages on meditation, the power of intention, and creating a powerful mindset to live a fulfilling life. She is also a Habitude Warrior Conference Speaker and MC. Her mission in the world is to inspire people to live by leading with L.O.V.E. (which stands for laughter, oneness, vulnerability, and ease) and ignite people to live in a world of infinite creative possibilities.
In this episode… Your mindset plays a big role in your success—although you might not realize it. People often think that you’ll be successful as long as you know what to do and work hard. But, there’s more to it. Your mindset is going to be the driving force behind your success, helping you become more creative and giving life to your ideas.
According to Yuri Choi, you cannot be creative and successful if you live in fear. Fear means that you are living in survival mode, and when you’re focused on simply surviving, you cannot be creative, productive, and in growth mode.
Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Yuri Choi, the Founder of Yuri Choi Coaching, to talk about the role of your mindset when achieving success. Yuri also talks about her new book, her coaching system, and how gratitude helps in shifting your mindset.
Preston Schmidli is the Co-Founder of Good Vibe Squad and the Partnership Product Officer at Better Agency. Good Vibe Squad is a complete done-for-you marketing solution for mortgage brokers and Better Agency is the only omni relationship builder in the world.
Preston works on both companies building relationships, designing features, and optimizing processes. He spends his day building lead generation and automation systems for businesses that want to grow.
In this episode… Preston Schmidli wants to help make people's lives better. The software he created for insurance agents is intended to help them have a better experience with their clients and make more money, leading to a better and happier life.
Preston faced many challenges in high school, college, and in his 20s. He found himself broke and even sold blood plasma to get money for gas. However, these hardships shaped him into the man he is today: a successful entrepreneur and innovator with an abundance mindset.
Preston Schmidli, the Co-Founder of Good Vibe Squad, sits down with Rich Goldstein, host of the Innovations and Breakthroughs Podcast, to share his journey growing a marketing agency for insurance brokers. He talks about his teenage life and career background, founding his marketing company and getting the first clients, and his advice to other entrepreneurs going through the same challenges.
Justin Chen is the Co-Founder of PickFu. PickFu's online focus groups help sellers increase revenue by providing actionable data to inform their product and listing decisions. Using PickFu, sellers easily discover which product variants and color options consumers prefer, which photos and images grab attention, and which words and phrases enhance description copy.
Justin earned his B.S. in Electrical Engineering and Computer Science from UC Berkeley and his M.S. in Engineering Management from Santa Clara University. He is a serial entrepreneur of 14 years and lives in Los Angeles with his wife and two children.
In this episode… When starting new businesses, most entrepreneurs ask their family and friends for feedback on their latest idea. This kind of feedback may be biased and in some cases, the family members and friends may grow tired of continuously providing feedback.
Justin Chen and his business partner faced the same problem when they were working on a project that needed another set of eyes. Since they both had backgrounds in computer science and engineering, they decided to build their own platform to collect feedback from the public.
Justin Chen, the Co-Founder of PickFu, joins Rich Goldstein in this week's episode of Innovations and Breakthroughs to chat about validating new product ideas and getting specific actionable feedback. Justin talks about building a feedback platform with his business partner, growing the PickFu business, and the most common ways clients use the platform.
Zack Leonard is the President and Founder of Gembah, an Austin, Texas-based product design and sourcing company that helps bring product concepts to life. Through the company, Zack has helped e-commerce brands, Amazon sellers, and promotional product companies create new products that have sold for 7 figures in revenue.
Before founding Gembah, Zack worked for Instacart, helping build its Texas markets from $0 to 7 figures in weekly GMV, build the national supply forecasting system, and foster partnerships with Whole Foods, Costco, and HEB. He lives in Austin with his wife and 2 dogs.
In this episode… One common mistake many innovators make is failing to research the feasibility of their product before starting the production process. Having a great idea is not enough. There are several things to consider beforehand to ensure that there's adequate demand for the product to avoid losses in time and money.
It is also important for innovators to make sure that they have the right team in place to bring their idea to fruition. Not only that, but they need to find out if there are limitations on the design they want to use in case someone else had a similar idea and already got the patent.
Zack Leonard, the President and Founder of Gembah, sits down with Rich Goldstein, host of the Innovations and Breakthroughs Podcast, to discuss the steps involved in the innovation process. They talk about determining the right technology to use, the importance of doing feasibility research, and tips for creating prototypes.
Howard Getsonis the Founder and CEO of Capitalogix, a data science company using advanced AI to maximize performance with real-time insights. He also runs an algorithmic hedge fund powered by the Capitalogix platform and speaks at industry events across the globe.
Howard’s prior company, IntellAgent Control, was an Inc. 500 AI company and won an IBM/Lotus Beacon Award for best business application. He holds an MBA and JD from Northwestern University and lives in Dallas with his wife and four dogs.
In this episode… Artificial intelligence has been around for a while, but that doesn’t mean that you know everything about it. Some with brick and mortar businesses think that AI will not affect them because they're not online, for example. These entrepreneurs fail to realize that it could affect their future pricing, supply chain and distribution, and advertising, among others. In fact,Howard Getsonbelieves that AI will transform the world in the same way electricity and the internet did.
So what do we need to know about artificial intelligence, its future, and its connection to innovation?
Howard Getson, the Founder and CEO of Capitalogix, joins Rich Goldstein in this week's episode of Innovations and Breakthroughs to talk about the future of artificial intelligence and its ties to innovation. Howard also talks about his decision to stop practicing law, his process when adopting new technology, and the role intellectual property has played in his business.
Steve Rosen is a licensing expert and the Vice President of Product Development for CreateOn, a company that he co-founded. He’s worked in product development in the entertainment industry for 17 years, collaborating with all the major film studios, licensing agencies, and toy companies to create high profile products using licensed intellectual property. Steve collaborates with licensors, coordinates product launches, and develops new product designs.
Steve has also started and executed numerous licensing agreements, including brokering licensing deals with four leading children’s entertainment brands. In addition to his licensing expertise, he has run software development teams across the globe, creating best-in-class slot machine experiences. He holds a Bachelor of Arts degree from Indiana University in Product Design and Production.
In this episode… People who are well-known because of their character, catchphrases, quotes, or any other intellectual property can license them to other brands for monetary compensation. Yep, you can make money off of just being yourself! But, the companies that intend to use these properties have to come up with creative ways to add value for the owner and themselves.
Steve Rosen has worked with many movie stars and celebrities in licensing their unique intellectual property to create products. His background in product design and production helps him work with top brands. Some of the major brands he works with include Sesame Street, Eric Carle, and Magna-Tiles.
In this week's episode of Innovations and Breakthroughs, Rich Goldstein is joined by Steve Rosen, Vice President of CreateOn, to talk about the benefits of licensing intellectual property. They talk about some of the major million-dollar brands and movie stars Steve has worked with, common challenges with licensing intellectual property, and how innovators can find brands to license their IP rights. Stay tuned.
Josh Marsden is the Founder of CVO Acceleration, a marketing agency that helps e-Commerce businesses scale paid traffic effectively and profitably. Using his ARM5 Formula, Josh helps e-Commerce companies scale from 7 to 8 figures. He is also the host of The e-Commerce Performance Marketing Show and recently held the e-Commerce Unmasked Summit where he featured top-level speakers from the e-Commerce community.
Josh is an MBA graduate, author, and US Army vet. He shares some of his preferred e-Commerce techniques in his latest book, Facebook Advertising Trends and Strategies for e-Commerce.
In this episode… As the e-Commerce market continues to grow and more players enter the industry, many have sprung up sharing all kinds of marketing strategies to grow your business. However, not everyone is an expert, and growing an e-Commerce business to 7 or 8 figures requires systems and processes that have been proven to work.
According to Josh Marsden, some of these systems include omnichannel strategy, budget allocation, content marketing, and ad scaling techniques. This requires that entrepreneurs have the right marketing team with the needed expertise to grow sales and move a business forward.
In this week's episode of Innovations and Breakthroughs, host Rich Goldstein is joined by Josh Marsden, Founder of CVO Acceleration, to talk about some of the systems and processes e-Commerce businesses need to grow and scale. Josh talks about his ARM5 Formula, the 9 major systems he uses to help businesses scale, and what entrepreneurs need to do to grow their companies.
Cole Humphus is a business growth advisor and investor. He was the Founder and CEO of Cole's Classroom, an online photography education company that he rapidly grew from zero to over 150,000 customers in a few short years before selling the business.
Cole is currently the Executive Marketing Growth Officer at ShootProof. His current focus is on helping other business owners efficiently scale their businesses to create more impact without sacrificing profits.
In this episode… When Cole Humphus started his online photography education business, he faced a lot of challenges. Despite those, he managed to learn effective tactics and strategies that helped him grow and scale the business. He later sold Cole’s Classroom ShootProof for eight figures and now focuses on helping other entrepreneurs create an impact with their businesses.
While running the educational business, Cole learned that the tactics that worked well one month may completely stop working the next. With online marketing, things change quickly; if a business doesn't adapt to these changes, it may stop growing altogether.
Rich Goldstein, host of the Innovations and Breakthroughs Podcast, interviews Cole Humphus, the Founder of Cole's Classroom, about building an online education business and helping entrepreneurs grow their ventures. Cole talks about the challenges he faced when starting his business, the strategies and tactics he used to grow and expand, and his current work helping other entrepreneurs.
Laura Tempesta is a sports bra expert, apparel innovator, inventor of multiple patented products, and the only person in North America with a Master’s degree in Lingerie Design. After receiving her BA in Anthropology from Stanford University, she began her career in business strategy. Realizing her true calling was in product creation, she later pursued apparel design and development. During her tenure as Sports Bra Innovation Director at Nike, she helped guide and develop sports bra innovation.
Laura serves as a consultant to the bra industry and is the Founder of Bravolution®, a consumer advocacy group and resource providing bra reviews and education. She is a TEDx speaker and has been featured as a bra expert in Vogue, Insider, and Better Homes & Gardens.
In this episode… The vast majority of bras worn by women all over the world have had the same design since the 1950s. Little innovation has taken place in the bra industry because many manufacturers are content with re-using the same designs and models over and over. Additionally, women have often been left out when it comes to designing bras when in reality they are the ones wearing them.
To help drive change in the bra industry, Laura Tempesta studied Apparel Design and Development, became a bra consultant, and later founded Bravolution as a way to help companies manufacture sports bras that are not only comfortable but also flexible and supportive for women.
In this week's episode of Innovations and Breakthroughs, Rich Goldstein is joined by Laura Tempesta, the Founder of Bravolution, to talk about Laura's efforts driving in innovation and change in the sports bra industry. They talk about common biases in the apparel industry, how the COVID-19 pandemic has created an opportunity for innovation in the bra industry, and the role intellectual property has played in Laura's work. Stay tuned.
Brandon Young is an Amazon expert. He has been selling on the online marketplace since 2015, successfully pivoting from online arbitrage and wholesale to launching his own private label brands. Now, he splits his time between managing and growing his own brands and teaching others how to successfully sell on Amazon through his training website, Seller Systems.
Brandon Young is also the President & Founder of VC Labs as well as the Co-Founder and Managing Partner of Global Import US, Inc. He is the former President and Founder of the Micro Venture Capital Club, a 1,200 member organization that connects entrepreneurs with investors and consultants. He graduated from Nova Southeastern University’s esteemed H. Wayne Huizenga School of Business and Entrepreneurship.
In this episode… Every Amazon seller needs to stay up-to-date with all of the constant changes in the digital marketplace. Growing a highly profitable and successful business is not easy, but with the help of Amazon experts like Brandon Young, the process becomes more tangible and the goals more attainable.
Having been an active and successful Amazon seller for several years, Brandon knows what works and what doesn't. When it comes to private label strategies, his expertise kicks in. Because of this, he regularly holds workshops, training, and online masterclasses for other entrepreneurs interested in learning how to run a profitable Amazon business.
Brandon Young, an Amazon expert with Seller Systems, joins Rich Goldstein in this episode of Innovations and Breakthroughs to talk about how to run a profitable Amazon private label business. He shares his experience being an Amazon seller, how he uses keywords and data to grow his businesses, and the workshops and online training he holds for Amazon sellers.
Tim Jordan is the Founder of Private Label Legion, a community of sellers and entrepreneurs who come together to share ideas, impart knowledge, and create a solid network. He is a well-known Amazon seller, host of the AM/PM Podcast, and Chief Growth Officer at SellersFunding.
Tim sells on both Amazon and Shopify and is currently working on a crowdfunding project which he is documenting to share his path to success with other entrepreneurs. Started with contraband candy bars, and now we’re here!
In this episode… When Tim Jordan started his e-commerce business on Amazon, he opted for the “Me-Too” type of business: that is, he sold products that had high keyword searches and other sellers were selling. He also made the common mistake of finding a high-selling product and sourcing it from China for resale without considering the trademark and intellectual property infringement violations it may create. So, what happened from there? He ended up with a suspended account and a lesson learned, which he now shares with other entrepreneurs and e-commerce sellers.
In this episode, Tim Jordan, Founder of Private Label Legion, is interviewed by Rich Goldstein, host of the Innovations and Breakthroughs podcast, about his process of sourcing and launching e-commerce products on Amazon. He explains how he got started in entrepreneurship, why he loves working with sourcing agents, and the lessons he learned from selling “Me-Too” products on Amazon.
Eelco de Boer is a well-known entrepreneur in Amsterdam. He’s founded and owns several famous companies that have become household names in the Netherlands, including PayPro, a payment service provider. He is also active in the entrepreneurship community in the United States and is a member of the Genius Network.
Eelco is an investor, advisor, and dad who has always had a great passion for entrepreneurship and music, which led to the creation of his first online business. He has a strong belief in the role personal growth plays in his business success and runs seminars and trainings for entrepreneurs where he shares what he’s learned from both his entrepreneurial path and his own personal journey.
In this episode… Many entrepreneurs go into business for one main reason: the search for freedom. But oftentimes, this is never achieved; as businesses grow, entrepreneurs make adjustments in their lives to fit their businesses instead of doing it the other way around. Because of this, they end up neglecting other important parts of their lives, like family, health, and friends.
In such cases, business owners need to find ways to claim their freedom and learn how to adapt their businesses to their lifestyles. And this is where Eelco de Boer comes in. He has many years of experience in starting and scaling businesses and has ample advice to share with fellow entrepreneurs.
Eelco joins Rich Goldstein in this week's episode of Innovations and Breakthroughs to explain how entrepreneurs can live a life filled with life. He talks about some of the businesses he’s started, teachings from his book 123 Lessons For A "Life Filled With Life", and shares details of his teachings for entrepreneurs. Ready to get started?
Liran Hirschkorn has been marketing online for 12 years. After growing and selling an internet life insurance agency in 2014, Liran decided to get involved in e-commerce and started selling on Amazon. He went on to start three e-commerce brands that have since sold millions of dollars on Amazon.
Today, Liran is followed far and wide as a thought leader and speaker on marketing and selling on Amazon. He’s also the founder of Incrementum Digital, which helps Amazon sellers manage their advertising on the platform. When he’s not strategizing, he relaxes at his home in Long Island, New York with his wife and daughter.
In this episode… The Amazon marketplace is becoming more competitive every day, especially with the rapid growth of e-commerce purchases due to the current health crisis. More brands are joining the online marketplace and they all want the same: to rank higher than their competitors, drive traffic, and make sales. To achieve this, Pay Per Click advertising has gained increased momentum on Amazon as more brands are willing to spend money on ads; even when they are making few sales and losing money.
In this episode, Rich Goldstein is joined by Liran Hirschkorn to talk about advertising on the Amazon marketplace. They also talk about the value of networking events and building relationships, how to deal with challenges and obstacles in entrepreneurship, and how differentiation and intellectual property has helped Liran’s businesses.
Norman Farrar, AKA The Beard Guy, is a serial entrepreneur who provides online marketing and manages e-commerce solutions for brands. He is the CEO and PR Growth Specialist for prREACH, the world's first video press release company. He is also the President of HONU Worldwide, AMZ Club, and The Flatworld Network.
Norman has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the early 1990s, he has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. When he’s taking a break from traveling the world speaking at some of the largest e-commerce events or mentoring Amazon sellers, Norman focuses his time on his four (yes, four) businesses.
In this episode… If executed properly, press releases can play a huge role in the process of launching new products into the market. Some claim that press releases don't work, but according to Norman Farrar, these people are doing it all wrong.
Businesses that make good use of press releases stand a big chance of ranking higher on Google search results and driving traffic to their products or services. But to do this, businesses need to learn how to optimize their press releases while building trust and authority among their target audience.
Norman Farrar joins Rich Goldstein in this week's episode to share his best strategies on how to create optimized press releases to rank higher on Google search results. They also talk about the role press releases play in launching new products, why businesses should be willing to use money to grow their brand, and Noman's advice on intellectual property protection. Stay tuned.
James Thomson is a Partner at Buy Box Experts, a service agency that helps support brands to sell products on Amazon and other online channels. He is the go-to expert on all things Amazon including the larger world of Amazon sellers and Amazon FBA. He has been featured in many media outlets and has been published more than 200 times in publications such as the Wall Street Journal, The New York Times, Wired, and the Washington Post.
James is also the Co-founder of The Prosper Show, one of the best events out there for large Amazon sellers. He recently co-authored the book, Controlling Your Brand in the Age of Amazon. James previously worked at Amazon where he was the Business Head of Amazon Services and the first Fulfillment By Amazon Account Manager.
In this episode… Upon joining the Amazon marketplace, a new brand will usually find itself at the bottom of the barre. There are a ton of things brands need to acquaint themselves with when it comes to selling on Amazon ranging from how to market themselves, how to drive traffic and increase sales, how to become a leader in their category, and getting raving reviews from customers.
In addition, most businesses joining Amazon and wishing to scale quickly often overlook the initial expense that comes with joining the platform and making their presence known to its large market. Amazon is a totally different ballgame from other online channels and getting the hang of how things work on the platform can take time.
In this episode of Innovations and Breakthroughs, Rich Goldstein talks to leading Amazon expert, James Thomson, about what businesses should do upon joining Amazon. They’ll be talking about the things brands need to know such as the importance of branding both on and off Amazon, the best practices in creating quality product listings, and the role of patents on Amazon. James also talks about his book, Controlling Your Brand in the Age of Amazon, and how it can help aspiring Amazon sellers. Stay tuned.
Carlos Alvarez is the Founder and CEO of Blue Bird Media & Marketing Solutions which helps brand-owners grow their brands both on and off Amazon by employing effective marketing techniques and tools. He is also the Founder of Wizards of Amazon, an Amazon seller meetup group that holds frequent meetups in South Florida every month.
Carlos has been selling products both offline and online for more than 20 years. He has founded, grown, and sold more than a dozen companies. He is based in Miami and runs the largest Amazon Meetup group in the US.
Carlos Alvarez is also the host of the Wizards of Amazon podcast.
In this episode… While it may seem easier to infringe on an existing intellectual property (IP) when it comes to creating products and designs, it comes with serious consequences and can spell trouble for a person and his company. Carlos Alvarez of Blue Bird Media & Marketing Solutions found himself in trouble when he and his business partner used another company's design to make a product similar to what the other company had created. They were fined a lot of money and he gained a lesson that he will carry over into the next businesses that he will establish later on.
Join Rich Goldstein in this episode of Innovations and Breakthroughs as he talks to Carlos Alvarez of Blue Bird Media & Marketing Solutions about the value of creating defensible and unique products as opposed to starting ‘me too’ businesses. He discusses the benefits of patenting your products and ideas, his learnings from his experience of infringing on an existing patent, and he also shares what they do at the local Amazon meetup group he organizes in South Florida. Stay tuned.
Tom Shipley is a serial entrepreneur who has sold over $1B through omni-channel marketing over the past decade. Launching with virtually no capital, Tom launched and grew Atlantic Coast Brands (ACB) into one of the largest direct to consumer brand, multi-brand companies in America. ACB created one of the hot new categories of women’s hair growth in 2010. Keranique, the first clinically proven hair regrowth system for women, Keranique dominates the market and is the #1 hair regrowth brand for women in America sold through DRTV, Online Channels, Amazon, HSN, salons and retailers such as Ulta, CVS, and Riteaid. Over the past year, Tom shifted the focus of the company to a “Digital First Strategy”.
Tom attributes parts of his success to the gifts of adversity from his childhood and service in one of the Israel Defense Force’s elite special forces unit. His process of going from 10k applicants to the 13 that completed the 18 month training is the foundation for entrepreneurship and leadership that is the foundation for success of his businesses. Tom Shipley has 2 daughters and lives in New Jersey with his wife Pam where they are currently working on launching their next business which is all about impact.
In this episode… Any person who has passed through military training will tell you how difficult the initiation process is. Their training teaches them to be disciplined, persistent, strong, and realize that the impossible is possible. They learn never to give up and persevere through hardships.
And these same concepts of resilience and perseverance hold true even for entrepreneurs. Thomas Shipley, CEO of the Atlantic Coast Brands, applies his learnings from his training for the Israeli Special Forces on his various businesses. He credits it for helping him grow in his entrepreneurial journey as he learned to follow his gut, to create his own path, and as he learned the importance of having structures and processes.
In this episode of Innovations and Breakthroughs, Rich Goldstein interviews Thomas Shipley of the Atlantic Coast Brands about his experience in joining the Israeli Special Forces and how he applies the lessons he learned there in growing his businesses. Tune in as he shares his product development roadmap, how he utilizes various strategies for product development, and the role intellectual property plays in his business.
Josh Snow is a serial entrepreneur that’s behind numerous successful ventures including a web development company, a marketing agency, software companies, and e-commerce businesses. He is the Founder of Snow Oral Care, an eight-figure beauty brand that sells teeth whitening products that’s endorsed by big name celebrities.
Josh holds a degree in Computer Information Systems from Arizona State University, W. P. Carey School of Business.
In this episode… Being a serial entrepreneur and having created many companies before in different industries, Josh Snow reached a point where he wanted a new challenge. He wanted to do the most difficult he could find and more importantly, he wanted to serve as an inspiration to others. He wanted to challenge himself to up his game, to regain his purpose, and to show people that even in your darkest days you can find that motivation to move forward.
He found the perfect niche in oral care after struggling for a long time to find a way to whiten his teeth. He decided to merge the gap between beauty and oral care into one brand, and so Snow Oral Care was born.
In this episode of Innovations and Breakthroughs, Rich Goldstein talks to Josh Snow of Snow Oral Care about the system he came up with as a solution for whitening teeth, how he protects his brand from imitators and possible competition, and why he is so passionate about inspiring entrepreneurs to create, build, and grow their own amazing brand. Stay tuned.
Roland Frasier is a Principal in DigitalMarketer.com and the co-creator and CEO of War Room Mastermind where hundreds of smart entrepreneurs share their best ideas. These companies turn to Roland for advice on how to leverage, grow, and scale their businesses, as well as how to exit with big numbers.
Roland Frasier has grown 23 companies to between 7 and 9 figures in sales. He is the host of the Business Lunch Podcast where he has interviews and features people like Daymond John, Sara Blakely, and William Shatner.
In this episode… If you are an inventor and in the process of getting a patent for your idea, one thing you need to ensure is that your underlying claim is strong enough to not only warrant the issuance of a patent, but that it also has enough foundation to defend your patent. This same rule of thumb applies with other intellectual property cases because it’s so much better to invest upfront on patenting your idea and making sure it gets validated and patented than for all of your hard work and resources to go down the drain.
Learn more about it in this episode of In Your Face podcast where Rich Goldstein talks to Roland Frasier about the reasons why companies should have strong and defensible patents, the repercussions of intellectual property (IP) infringement, why businesses should be able to pivot as the markets and economy change, and how inventors can continue getting a continuous stream of revenue from their existing patents and licenses. Stay tuned.
Paul Baron is the founder of Chat Marketing University, where he teaches people how to effectively use chat marketing as part of their product launch strategy. He is a lifelong entrepreneur who co-founded Physical Product Pros that has launched successful e-commerce products, including the brand Beau & Belle Littles. Pau also owned Catalyst Media Group Ltd at one point, and he also co-founded Thrive Local Advertising.
In this episode… The ecommerce space is growing rapidly and many businesses have started to realize that one way for them to not only reach out to customers but to also market their products is by utilizing the messenger app on Facebook. Paul Baron, founder of the Beau & Belle Littles brand, used it extensively when he launched his new product, reusable swim diapers, on Amazon.
In this week’s episode of Innovations and Breakthroughs, Rich Goldstein speaks with Paul Baron, founder of Chat Marketing University, about his entrepreneurial journey and how he came upon chat marketing as a strategy on increasing brand awareness. He also talks about how he optimizes client relations through chat, how he innovates and reimagines products, and find out why enrolling in his course in Chat Marketing University can be the game changes you need for your business. Stay tuned.
Jason Boyce is the Founder of Avenue7Media. He is an entrepreneur and innovator who started selling on Amazon in 2003. Being an expert in e-commerce, he built an eight-figure Amazon business that he later sold.
Jason currently helps Amazon sellers and other e-commerce sellers to develop their listings, build their businesses, and get through whatever challenges they're currently facing in the business world.
In this episode… When Jason Boyce started out in ecommerce, his first company sold basketball hoops. He grew that business and in 2003, he received a call from Amazon inviting him to start selling his products on the Amazon website. This company turned into an eight-figure business which he eventually sold in 2013, and since then, the wheels of success have not stopped for him.
Jason, who founded Avenue7Media, has gained a lot of exposure and knowledge in running ecommerce businesses over the years. And this is why he is an expert and a definite go-to person for businesses who want to leave their mark on Amazon the way he did.
Join Rich Goldstein in this episode of Innovations and Breakthroughs podcast, as he talks to Jason Boyce about his career and the work he does with Amazon sellers and e-commerce business owners in order to bring their company to the next level. Jason will be sharing insights on how to get a strong foothold in the ever-competitive e-commerce space, things to keep in mind when it comes to IPs and trademarks, and find out how a bad review can be turned into a raving testimonial. Stay tuned.
Michelle Barnum Smith is an Amazon chatbot expert who helps e-commerce and Amazon sellers leverage the power of Facebook Messenger bots to grow their business. She started a marketing agency in 2012 to help business owners leverage the power of Facebook Messenger bots to grow their businesses. She is also a course creator and has previously used her marketing expertise to create a dating program for single people.
Michelle holds a Marketing Communications degree from Brigham Young University.
In this episode… When Michelle Barnum Smith first came across Facebook messenger chatbots in 2017, she immediately knew that she was onto something big. She researched further and honed her skills in this niche and soon, she was the go-to person for chatbots marketing.
Michelle went on to create an online course that aims to teach other people about how to use and optimize chatbot strategies to launch, rank, and grow their businesses. She uses her over 20 years experience in marketing to help leverage Amazon sellers to improve their listings.
In this episode, Rich Goldstein interviews Michelle Barnum Smith where they talk about her chatbot marketing strategies, updates on Facebook messenger that people need to keep in mind, and what her courses and training sessions have to offer to other entrepreneurs. Stay tuned.
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law. He has been in practice for over 25 years and has become an authority in Intellectual Property Rights protection particularly those relating to patents and trademarks.
Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of the book "The ABA Consumer Guide to Obtaining a Patent."
In this episode… When a product is marked as patent pending, it tends to keep people away. They avoid copying it. They know there's something about it that's unique and copying it would amount to patent infringement. And because it is pending, they can't really find out what the patent is going to be for. It offers a great deal of psychological protection for the inventor and it serves as a notice for other people that there will be some rights accorded to the patent owner if the patent is granted.
Such was the case with one of Rich Goldstein's clients. His client sought to find a solution to bus seat vandalism. He came up with a unique idea for making the seat inserts vandalism proof and with the help of Rich, he was able to patent his idea and was able to secure his own success story.
In this episode, Rich Goldstein gets interviewed by Dr. Jeremy Weisz of Rise25 Media where they talk about the patenting process for Rich’s inventor client, what the pending patent status really means, and the grace period provided for the patent application of unique products. Stay tuned.
Amy Wees is the CEO of Amazing at Home Business Consulting, a company that focuses on helping brands develop unique products, validate them in the marketplace, source at profitable margins, and launch those products in e-Commerce with amazing brand messaging, copywriting, and search engine optimization. She is a successful product entrepreneur and a highly regarded business coach. She is an expert planner with 18 years of military planning experience and she holds three undergraduate and two graduate degrees.
Amy has three brands in the marketplace and more in the way. She is a brand builder, inventor, a patent holder, a teacher, a public speaker, search engine optimization (SEO) expert, and a copywriter.
In this episode… Being an entrepreneur can be a lonely journey and having a supportive community of fellow entrepreneurs can not only help boost your confidence, it can even help you refine your product. And this is precisely what motivated Amy Wees to create a community for her coaching clients -- she wanted them to have a trusted group of experts who they can bounce ideas with and learn from.
Amy Wees has helped countless individuals jumpstart their business from conceptualization to launch and she says that having mentors and people to share ideas with can have a very powerful impact in your business and in life.
In this episode of Innovations & Breakthroughs, Rich Goldstein talks to Amy Wees about her very first invention, her coaching work and courses, why it’s important for innovators and entrepreneurs to research their product and be thoroughly acquainted with its manufacturing process, and the importance of studying a market before launching a product. Stay tuned.
Ryan Deiss is the Founder and CEO of DigitalMarketer.com, a leading provider of digital marketing training and certifications which has a community of over 15,000 paid members and over half a million subscribers. He is also the Founder of Traffic and Conversion Summit, the largest digital marketing event in North America.
Ryan is one of the Principals/Founders of War Room Mastermind, which is a great way for business owners to meet their counterparts involved in digital marketing and to learn what's working for their businesses. He is also the Founder and CEO of Recess.io, an internal marketing software that aims to fix the way that teams communicate with each other.
Ryan is also a sought after speaker who has shared the stage with top business leaders and celebrities like William Shatner, Gary Vaynerchuk, Tim Ferris, Daymond John, and Dave Ramsey.
In this episode… How do you set the tone of your marketing campaign? Do you lay out point by point the things that you can do for your potential clients? Or do you let them know that your product is the solution to that thing that keeps them awake at night? According to Ryan Deiss, giving your marketing a tone that’s personal, empathetic, yet solution-driven is the key to make customers choose you over other companies.
Ryan is the founder of DigitalMarketer.com and he knows how to scratch the itch of your niche which then starts the building blocks of your business’ growth and success.
In this episode of Innovations & Breakthroughs, Rich Goldstein talks to Ryan about the keys to his success as an entrepreneur and a digital marketer. They talk about how Intellectual Property has helped him in growing Ryan business, the importance of knowing the key customers in your niche, and what it takes to be an outstanding digital marketer in today’s competitive online space. Stay tuned.
Rick Cesari has been a pioneer in brand response advertising since the early ‘90s. One of his early successes was Juiceman Juicer, which he brought to over $75 million in sales. After he sold that company, he created Cesari Media, which has been the force behind numerous household brands, such as the George Foreman grill, Sonicare, Rug Doctor, and many others.
Rick also worked with GoPro and created a famous television marketing campaign that helped grow the company from a start-up to over a billion dollars in sales. In his latest book, Video Persuasion, Rick shows small business owners, entrepreneurs, and Amazon sellers how to use video marketing techniques that have been proven effective by the big brands in their own businesses.
In this episode… If you want to stand out in the increasingly competitive global market, you need to give your product or service an edge that’s a cut above the rest. Product differentiation is a pivotal piece in your marketing strategy and it will serve as your ticket to making a huge turnout in sales.
But how do you make people know that your product is different from everything else that’s available in the market? By leveraging on a Unique Selling Point (USP).
Tune in to this week’s episode of the Innovations & Breakthroughs Podcast as Rich Goldstein interviews marketing guru Rick Cesari about the importance of having the right Intellectual Property strategy, the value of using direct response marketing when launching a new product, benefits of patenting a new product to your business, and many more. Stay tuned.
Karen Waksman is the Founder & CEO of Retail MBA, a company dedicated to empowering individuals and companies interested in learning what it takes to get their products on the shelves of major retailers. She has taught over 10,000 entrepreneurs the path toward getting their products into retail through her programs. Her clients have gotten their products into stores such as Walmart, Best Buy, Home Depot, Lowe's, Bed Bath & Beyond, and more.
Karen used to be a manufacturers' rep selling products to the world's largest retailers back in New York. Her current goal is to empower and inspire entrepreneurs to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.
In this episode… Retail chains are constantly looking for new and interesting innovations. They are hungry for new products. However, a lot of inventors wait until they have built their brand to start thinking of getting their products into these stores. Because of this, they end up missing out on a great opportunity. The smart inventors, even those with only one product, start working towards approaching these retailers early.
However, there are some factors to consider first before approaching the major retailers. These include things such as ensuring that you have the right type of packaging and setting the right price. Karen advises entrepreneurs to strike early as long as they have a new, unique & interesting product that will appeal to the masses.
Karen Waksman from Retail MBA is Rich Goldstein’s guest for the week. She has many years of experience helping people get their products into major retailers. In this episode, she talks about what these retailers want, how they choose the products to sell in their stores, and what entrepreneurs can do to get the retailers excited about new products. Stay tuned.
Ely Delaney is an Automated System Strategist. He's the Co-founder of Purple Night Marketing and Your Marketing University, an education company designed specifically to help entrepreneurs discover the tools, technology and systems to go from surviving to thriving in their industry.
Ely has spoken to thousands of entrepreneurs at events. He is the author of two books, Marketing Tidbits, and Networking Tidbits. His passion for connecting people led to the creation of his best selling training course, Networking Like a Rockstar, that currently has over 1300 students registered globally.
In this episode… People tend to buy things from people they know, like and trust. Generally, they have to get to know you before they can decide whether they like you. And when they like you, that's when they start to trust you. It is in that order for a very specific reason.
However, many marketers want people to trust them right out of the gate by pulling out their credit card, which a lot of people may not yet be ready. They don't know you enough, especially in today's world where everyone is an expert. So by initiating relationships with people by cultivating a very casual atmosphere and sounding like you genuinely want to help, you stand a high chance of building a mutually beneficial relationship.
Rich Goldstein, host of the Innovations & Breakthroughs podcast, is joined by Ely Delaney from Your Marketing University. Ely shares the email script he uses in his marketing and follow-up work, the benefits of automatic marketing, and why pitching should be avoided early on. Stay tuned.
Kevin King has been involved in e-commerce since 1995 and has been selling on eBay and Amazon since 1999. He's created, developed, and inspired hundreds of products. Kevin is one of the most respected thought leaders in the Amazon seller space and many sellers on all levels turn to him for advice, guidance, and inspiration as they navigate the path of becoming an Amazon seller and growing their business.
Kevin is also one of the most sought after speakers in the Amazon space as he shares the most actionable tips for beginners and advanced sellers. He hosts the Billion Dollar Seller Summit which brings together experienced, high-level sellers. In addition, he runs the Freedom Ticket program for new Amazon sellers in order to teach them how to best sell on Amazon.
In this episode… Everybody wants to be the one who designs and takes to the market the next big thing that will take the eCommerce space by a storm. The problem is it takes more than just having the vision and the capacity to develop a new product to create an empire in the online marketplace. You also need to be wary of the things you need to watch out for and the process it takes to get things to where you want it to be.
According to Kevin King, patenting a genuinely unique innovation is crucial to your success but what you do with it and what you do in the process can be that thinly veiled line between truly succeeding and crashing failure.
In this week’s episode of Innovations & Breakthroughs, Rich Goldstein and Kevin King talks about what it’s like to create products, the challenges and opportunities that innovators can get from patenting their products, why business will always be a risk that you take, and why steady growth will always be better than sudden explosive success. Stay tuned.
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law and has been an attorney for over 25 years. He's the go-to person if you want your Intellectual Property protected with a patent or trademark.
Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of the book "The ABA Consumer Guide to Obtaining a Patent."
In this episode… Are you thinking of getting your idea or product patented? If so, what are your reasons for wanting to pursue the tedious task of getting a patent? Or better yet, do you even really need to get a patent? For Rich Goldstein, there are some things that you need to consider when you start toying with the idea of patenting your products and understanding the real motivation for it is very important before you make that next step forward.
In this episode, Rich gets interviewed in his own show by seasoned podcast host Dr. Jeremy Weisz. They talk about the many reasons why people want to get a patent such as which ones are strong enough reasons for a person or a company to get one ASAP and which ones should make you pause and reevaluate your next move. Stay tuned.
Mina Elias is a Chemical Engineer with several successful supplement brands on Amazon. He created MMA Nutrition, a company that makes supplements for MMA fighters and other athletes. He is also an MMA fighter himself, and an expert in PPC. Originally from Egypt, Mina currently lives in California.
In this episode… Mina, being an MMA fighter, wanted to create a supplement product for endurance athletes like himself. So he sourced the ingredients required, created his first product & tested it personally. And it worked! After all, he had a strong chemical engineering background that helped him in mixing the ingredients.
To be sure of the product’s quality he gave the same product to his athletic friends who experienced the same results. And so his journey into entrepreneurship began.
In this week’s episode of Innovations & Breakthroughs, Mina Elias joins Rich Goldstein to talk about how his love for sports led to the creation of his supplement company, the importance of leveraging existing relationships, and how he grew his business through PPC advertising on Amazon.
What would you do if your Amazon listing got shut down because of an intellectual property complaint? What steps would you take to get your listing reinstated? How long would this process take?
There are several things you need to look at when considering a case of infringement to determine whether or not it infringes the patent on its face. In the case of a design patent, the test for infringement is whether it has a substantially similar appearance to an ordinary observer.
But what about other patents?
In this episode, Rich Goldstein has the tables turned on him as he is interviewed by Dr. Jeremy Weisz. They talk about patent infringements on Amazon, factors to consider in infringements, and how to resolve the cases.
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law and has been an attorney for over 25 years. He's the go-to person if you want your Intellectual Property protected with a patent or trademark.
Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of the book "The ABA Consumer Guide to Obtaining a Patent."
Andrew Erickson is a multimillion-dollar Amazon seller. He's created over 60 uniquely designed products and is passionate about design and automation.
Andrew is also the host of the Amazon Conversations Podcast (Zon Con podcast). He is a mentor & leader in the Titan Network, the exclusive invite-only mastermind for elite Amazon sellers.
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law and has been an attorney for over 25 years. He's the go-to person if you want your Intellectual Property protected with a patent or trademark.
Rich is a member of the American Intellectual Property Law Association (AIPLA), American Bar Association (ABA) Law Practice Division, New York Intellectual Property Law Association (NYIPLA), and Licensing Executives Society (LES). He is also the author of the book "The ABA Consumer Guide to Obtaining a Patent."
Steve Simonson is an entrepreneur who has grown numerous companies over the past three decades and made over a billion dollars worth of product sales. He's been on the Inc. 500 list for three years in a row and has contributed a great deal to the entrepreneur community, especially in e-commerce and the Amazon Seller world.
Steve created the Catalyst 88 Mastermind Group and more recently, the Empowery, a nonprofit e-commerce cooperative that helps members save money and gain access to product services, and also to create a community that advocates for the interest of e-commerce businesses.