Authentic Business Adventures Podcast: Recent Episodes
Draw In Customers Business Coach James Kademan
The business podcast designed for entrepreneurs and small business owners to be inspired by, listen to, enjoy and take some action from.
Carrie Stevens - Fed Up FoodsOn the Knowing What it Takes to be Successful: "When you're setting up your business, you want to make it convenient for the customer, but also it needs to be convenient for us because if we can't maintain it then we're going to get burnt out and we can't sustain it."Thousands of pounds of produce goes to waste every year. This is due to many things, often having nothing to do with the actual taste or health of the produce. Sometimes it just isn't pretty enough. So what can be done with all of this good food that should be consumed?Carrie Stevens has a farm, butchers animals to sell and recently purchased the business named, Fed Up Foods. This is a business that takes less than pretty food and turns it into beautiful sauces, relishes and pickled produce.Fed Up Foods got its start in the local farmers markets, thanks to Wisconsin's pickle law. Carrie Stevens is building on that foundation to bring locally sourced, shelf-stable products—ranging from pickle relish and maple ginger beets to cranberry applesauce—to more retail shelves and customers. Discover the surprising details behind what it takes to buy and run a canned goods business, from PH testing and food safety to sourcing "imperfect" produce and managing labels and inspections.Listen as Carrie explains her journey and what she has learned from building her sustainable food businesses.Enjoy!Visit Carrie at:https://www.fedupfoodswi.com/ Podcast Overview:00:00 Woman-Owned Artisanal Canned Goods03:41 Pickle Business Journey and Growth09:04 Pasture Management and Livestock Rotation10:44 Horseback Observation Resolves Calf Issues13:23 Wisconsin Food Finance Support17:00 "Work to Eat Philosophy"21:21 Pickling Process and Variations22:58 "Imperfect Produce Solutions"27:59 "Pickled Beets Worth the Effort"30:04 "Lard Pigs, Not Lean"32:04 "Food Business Quality Challenges"35:50 "Product Testing & Process Authority"40:27 Scaling Production with Co-Packer43:41 Cost-Effective Labeling Challenges46:33 Frozen Meat Storage Advice50:26 "Balancing Business and Convenience"53:47 Cranberries: Creative Uses and Recipes55:03 "Podcast, Support, Share Sauce"Podcast Transcription:Carrie Stevens [00:00:00]:And I said, hey, why don't you try the cranberry sauce in there? Because, you know, muddled cherries kind of look like cranberries in the cranberry sauce. And I picked them up just that day from the Mr. Ayan Rousch from Roush Century Farms in central Wisconsin. He gave me a nice little tour of his cranberry farm. Organic cranberries. Fantastic.James Kademan [00:00:20]:Sounds like another podcast guest. Yeah. Yes.Carrie Stevens [00:00:22]:So, yeah, just a little cranberry sauce in your old fashioned.James Kademan [00:00:27]:How about that?Carrie Stevens [00:00:27]:Make it the rest of the way however you like, your favorite way.James Kademan [00:00:30]:Foreign. Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link fundedrawincustomers.com we are locally underwritten by the bank of Sun Prairie and today we're welcoming slash preparing to learn from Carrie Stevens of Fed Up Foods. Carrie, I'm so freaking excited. We're talking about food, which is always good.Carrie Stevens [00:01:00]:Always good.James Kademan [00:01:01]:We're talking about pickles, which is always good.Carrie Stevens [00:01:02]:Absolutely.James Kademan [00:01:03]:And we're talking business. So I feel like we got the trifecta here.Carrie Stevens [00:01:06]:Yeah, absolutely.James Kademan [00:01:07]:How's it going today?Carrie Stevens [00:01:08]:Good, good.James Kademan [00:01:09]:All right, tell us the story. What is Fed Up Foods?Carrie Stevens [00:01:12]:So Fed Up Foods is a woman owned Wisconsin based artisanal canned goods company. So I purchased the business this past August. So I'm fairly new to it. However, it has been around for about five years. So it was started by a woman in central Wisconsin and her, her background, she was a produce buyer at the food co op and, and kind of different roles like that, very involved in the farmer's market and she saw a lot of produce going to waste and that was bothersome to her. Well, you know, and if you, we also own a farm, I'll talk about that more. But for a while I was getting produce from the grocery store, feeding it to our animals when it's, you know, there's a lot of beautiful produce, but you know, what happens to that produce after they can't sell it anymore.James Kademan [00:02:03]:So you would get the stuff that was blem essentially or just didn't look pretty.Carrie Stevens [00:02:07]:Yeah, or it was too, you know, I had been there for a couple weeks and it was okay, it was going mushy or whatever.James Kademan [00:02:14]:Pigs like it, humans don't love it.Carrie Stevens [00:02:15]:Right, all right. Yeah. And humans go, so, so anyways, what do you do with that, that produce as it's going bad or almost going bad and it's not selling? So the previous owner had started with Doing some home canning, home pickling. And in Wisconsin there's a pickle bill. So you can pickle at home and sell at farmers markets up to a certain dollar limit.James Kademan [00:02:40]:That's fairly new, right?Carrie Stevens [00:02:42]:You know, I don't know the, the history of it.James Kademan [00:02:44]:Okay. I mean last 10 years or something like that, I feel maybe, maybe.Carrie Stevens [00:02:49]:And then there's like there's the cottage baker law too. So that's a different one. Bakers, they can just bake in their house and sell.James Kademan [00:02:56]:Is there a limit like you can't for bakers?Carrie Stevens [00:02:58]:No, I don't, I, I do not believe so. But don't quote me on that.James Kademan [00:03:01]:Okay?Carrie Stevens [00:03:02]:Contact your lawyer for that. All right, fair. But for picklers canners there is a dollar limit. So Once you hit $5,000 in sales for the year, then for the year you flip over to not being under the pickle law. So the previous owner had grown, the business, passed the pickle law. So that means I now produce out of a commercial kitchen. I have all sorts of licenses and fun inspections. But that also means the product I'm producing is PH tested and I temp test everything so it is safe to consume.Carrie Stevens [00:03:41]:But that, so that started, she started from that under the pickle law, making it in our house, selling it at farmers markets and grew a business to where it's in retail stores, food co ops, kind of boutique stores or stores that specialize in local products. So shelf stable product that is taking a consumable product that is going to go bad and preserving it. So, so you can put it in your pantry and eat it when you get to it. So I purchased the business and have, am continuing the same recipes, getting restocked in the same stores, selling through website. We also sell it through our farm. So we have a customer base that purchases from our farm, so we sell through there too and just kind of looking at different new avenues as well. But it's been quite the learning experience we've started. My husband and I have started a business before but purchasing a business is a little different.Carrie Stevens [00:04:46]:So a lot of interesting learning but you know, good, bad and otherwise. Right. Some good things, some things that I'll change but it all is a good learning process. So, so it's been, been interesting and you know, little bumps through the, in the road. But you know, my husband keeps reminding me that one thing at a time and just it's. And it's going to take time. So with any, with anything it is going to take time to figure it out. I burnt a whole batch of pear sauce.Carrie Stevens [00:05:18]:And you burnt a whole.James Kademan [00:05:20]:How big is the whole batch? Are we talking a cauldron?Carrie Stevens [00:05:22]:Like a hundred? Some jars.James Kademan [00:05:24]:Well, that's a fair amount.Carrie Stevens [00:05:25]:That's a fair amount. Yeah. I mean, but my kids still like it, so. Hey.James Kademan [00:05:28]:Oh, well, there you go. Maybe it's a new product. Right?Carrie Stevens [00:05:30]:Burn. So white elephants at Christmas. Going to be fun.James Kademan [00:05:34]:If people drink Zima, they'll eat burnt pear sauce. Right?Carrie Stevens [00:05:38]:I mean, it's not totally burnt. It's just a little burnt.James Kademan [00:05:40]:All right. A little t. It's charcoal, right? Like, what is that, tequila?Carrie Stevens [00:05:43]:Like a zest of charcoal.James Kademan [00:05:47]:Tell me. So you have a farm that you butcher stuff at, right?Carrie Stevens [00:05:51]:Yeah. So we raised beef, cattle, pigs, chickens, chickens for meat and chickens for eggs and sell all direct to consumers. So we purchased the farm seven years ago, moved onto the farm. It'll be six years ago this fall and pre pandemic. So fall of 2019, we took our first steers to the butcher, sold to friends and family. And then when the pandemic hit, I said to my husband, and maybe I should have taken these words back, but I said, hey, I think we can sell this. And now we. So that was fall of 2019, when we took two steers into the butcher.Carrie Stevens [00:06:33]:Now we take anywhere from three to five steers into the butcher every month. And we do about 50 pigs a year. I did 450 meat chickens last year. I'm gonna double it this year.James Kademan [00:06:50]:Wow.Carrie Stevens [00:06:51]:Because I sold out in about two weeks.James Kademan [00:06:53]:Holy cow.Carrie Stevens [00:06:55]:Yeah.
Kevin Murphy - Evolve ArtistOn the Value of Learning Art Beyond Making Art: "As an artist, you require more data. And so an education trains your subconscious mind to feed the data that you need to draw and paint, rather than just the stuff you need for survival."The power of art goes well beyond pictures, sculpture and music. To simplify it down to the audio and visual alone is to miss the power that learning how to have an eye for art can offer you. Knowing how to view the world from different angles to help you create a painting is just as useful to see the world from different angles to understand all manner of perspectives.Kevin Murphy draws thought provoking parallels between learning art and mastering other complex skills, exploring how our brains process visual information and how deliberate, foundational training opens doors not just in painting, but in any creative pursuit. You’ll also hear inspiring stories of Evolve Artist students, from high school competitors to retirees, many of whom have gone on to find personal fulfillment and financial success through their art.Listen as Kevin explains how Evolve Artist systematizes the fundamentals of art to help you and other artists see the world and make it more beautiful.Enjoy!Visit Kevin at: https://www.instagram.com/evolveartist/On Instagram: https://www.instagram.com/evolveartist/ Podcast Overview:00:00 Art Foundations and Skill Decay10:00 "Subconscious Processing and Art"11:02 "Understanding vs. Replicating Visuals"19:34 "Foundations of Creating Poetry"25:51 "Photoshop Pixel Tool Insight"27:47 "Improving Color Accuracy Techniques"34:24 Brush Types and Their Uses38:49 "Quality Paints Worth the Cost"45:41 Portrait Artist Opens a School50:30 "Building a Frictionless Art School"56:30 Mentorship Through Shared Experiences01:03:33 "Knowing If It's Done"01:04:10 "Painting Perfection and Consequences"01:14:05 Authentic Business Adventures01:19:04 "Gradual Pricing & Promotion"01:22:18 Business Basics in the Program01:30:56 "Corporate Structure Enables Success"01:36:05 "ABA Art Site Launches"01:37:10 "Appreciation and Positivity"Podcast Transcription:
Cody Wiseman - Wiseman CapitalOn the Caring for Your Investments: "I don't want to be driving by that in 15 years and seeing it's a dump."Investing in real estate has many benefits, but not all investors are created equal.Cody Wiseman started investing in real estate a few years ago. Through his hard work and care he has built a portfolio, which is great. the exciting thing is that he gets compliments from his tenants and neighbors for the work that he has done to the properties, to lift the neighborhoods to be nicer places to live. Without necessarily raising rents. Affordable luxury, is what he calls it.From the challenges of his very first property renovation, to the ambitious transformation of a rundown motel into affordable luxury apartments, Cody Wiseman shares the behind-the-scenes realities of real estate: sleepless nights, hard-earned lessons, and the creative hustle required to make deals work. Listeners will get an insider’s look at how Cody Wiseman partners with local investors, the value of authentic networking—like the Madison Multifamily Meetup that he’s grown into the Midwest’s largest—and why hands-on leadership and a passionate team matter.Listen as Cody explains his philosophies on real estate investing and how you can apply them to your real estate investments as well.Enjoy!Visit Cody at: https://www.codywiseman.com/https://Wisemancapitalgroup.comOn Instagram: https://www.instagram.com/codyewiseman/ Podcast Overview:00:00 Wiseman Capital: Local Real Estate Partner03:30 Real Estate Investment Journey09:09 Getting Started in Real Estate10:55 Multifamily Real Estate Networking Event13:39 "Learning Multifamily & Passive Investing"18:21 Delegating While Staying Hands-On22:16 "Journey to Affordable Housing"23:54 Personal Standards in Property Development26:37 Community Impact and Urban Transformation31:08 "Hidden Costs of Rent Explained"35:00 Property Agreement Protects Long-Term Value38:49 "Delays, Costs, and Waivers"40:58 "Proving Creative, Affordable Housing"45:56 Hardee's Worker Brings Joy46:48 "Emily Sets Event's Tone"50:19 "Authenticity in Business Partnerships"52:49 Navigating Challenges with ConfidencePodcast Transcription:Cody Wiseman [00:00:00]:Average rents in Madison, you know, 15, 1600 bucks. Our average rent is a little over a thousand bucks.James [00:00:04]:Wow.Cody Wiseman [00:00:05]:Brand new. I market it as affordable luxury. So people are like, what, what is that? How do you do? Well, let me tell you, we have all of the amenities that you're going to have with a brand new class a ground up deal in downtown Madison. Pool, pool, fitness co working areas, bike parking and storage, dog park, dog wash.James [00:00:30]:You have found authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Today we're welcoming slash, preparing to learn from Cody Wiseman of Wiseman Capital Group. So Cody, how's it going today?Cody Wiseman [00:00:45]:Excellent. Thank you so much James for having me. I'm excited to be here. It's a beautiful studio you have and so close to home.James [00:00:51]:Indeed. So nice. Tell me a story. What is Wiseman Capital Group?Cody Wiseman [00:00:55]:Yeah, so Wiseman Capital, I founded this company back in 2022 and so we're a real estate investing firm really focused in the greater Madison area, multifamily specific. So at the end of the day what it is is we partner with everyday people to invest in real estate together. So that's, that's the beautiful thing about it is a lot of times people are, hey, how do I invest in this building that I see getting put up in Madison or these apartment buildings? They think it's just a big investment firm or something like that. But Wiseman Capital is partnering just with everyday people, a lot of local Madison people, and we run the project for them. They get investor updates. I put my own money in too, so they're investing right alongside of me.James [00:01:37]:All right, so you're talking the huge apartment buildings, the 5500 unit, whatever stuff.Cody Wiseman [00:01:42]:Yeah, maybe not quite 5500 units, but yeah. So we've got, we just opened up 129 units over on the east side of Madison. So I mean some, some consider that large medium, you know, it kind of depends. But yeah, the larger buildings where we've got an on site property manager, we actually manage our properties now in house, meaning we've got our own property manager that works for Wiseman Property Management, which is a subsidiary of Wiseman Capital.James [00:02:09]:Sure.Cody Wiseman [00:02:10]:So it gives us a little bit better control and a better resident experience when we're controlling the full asset and experience from, I like to say from lead to lease. Right. You know, if you come in and you want to inquire about living here, we want to give that great experience, fast response right away, give that showing get people living there if they've got a work order or just have any questions. The property is clean because we're taking care of it every single day.James [00:02:34]:All right. How do you get into the real estate game like that?Cody Wiseman [00:02:37]:Oh my gosh. So there's a lot of different ways. I was going to say, well, we'll focus on my story. Right? I mean, what, what we're here for. It's the one, you know, it's the one that I know best. And a lot of sleepless nights and a lot of, A lot of tears with it. No, I'm just kidding.James [00:02:52]:It sounds like the way to go.Cody Wiseman [00:02:53]:No, no joke, right? I mean we're, that's what we're, we're here to talk about is being authentic and real and in the behind the scenes and what it actually takes to build something. Because a lot of times you see as we've, you know, we've seen overnight success.James [00:03:06]:Yes.Cody Wiseman [00:03:07]:That overnight success. There's a lot more to it. The 10 years before that pop of success. So I started about four and a half years ago. My background is software sales. Growing up I was. Did some construction. My dad's a home builder, does some land development up in the Twin Cities.Cody Wiseman [00:03:26]:So my summer jobs were building houses.James [00:03:29]:All right.Cody Wiseman [00:03:30]:So, you know, I understood construction but from a single family home aspect of it. And I always wanted to get into real estate in some capacity. I don't have the skills to be the broker, you know, connecting deals and stuff like that. But I do have a sales background and I just knew that wasn't going to be the route I wanted to go. I wanted to actually own and develop and, you know, fix up properties and stuff like that. So about four and a half years ago, I bought my first three unit building in downtown Madison, 938 East Dayton. A lot of sweat equity put into that one. So I bought that with my own money and did essentially a value add or a brrrrs, another name for it, where you're gonna fix it up and then refinance and kind of roll some money into the next deal.Cody Wiseman [00:04:13]:But so that was a complete, almost, almost a complete gut job. We were down, you know, ripping that place apart. When I bought it, it was a vacant building. Then 3 unit. I wanted it in there.James [00:04:25]:Oh, it went down there.Cody Wiseman [00:04:26]:Yeah. So that was part of the agreement. It was owner occupied. One person was moving out and there was a hoarder who lived upstairs for 19 years. And it was, I don't know how she was living there. It was that that bad. And so that was part of the agreement is I want this building empty. So left the closing table went, started just ripping this place apart, cleaning it up.Cody Wiseman [00:04:46]:And spent a couple months while I was working full time as a software sales rep working from home. So I'd go down there from like 5 to 8am and then go down there in the evenings until like 10, 11 o' clock and most weekends for a couple of months, fixing this place up. Wow. And then, you know, I was. I was learning on the job. Right. I didn't know anybody. I didn't know anybody who owned multifamily.James [00:05:09]:So you got into that game specifically saying, hey, I can make money in real estate, but knowing nothing, really.Cody Wiseman [00:05:16]:You know, I read. I read some books.James [00:05:17]:Okay.Cody Wiseman [00:05:18]:You know, I did the old. Listen to some podcasts, you know, good stuff like this, where you're able to learn from people who have actually done it. I'm like, oh, okay, I think I can do this. But, yeah, there was nobody that I knew that owned rental properties when I got that thing under contract. And I was scared. I was like, I don't know what I'm doing, but I'll figure it out.James [00:05:38]:So how did you know? Tell me about pricing, because pricing, we're talking four or five years ago was even more insane than it is now.Cody Wiseman [00:05:44]:Yeah. So looking back, it's amazing what I got this thing for. I bought it for $255,000. What? Yep. Put about.James [00:05:52]:That must have been a mess.Cody Wiseman [00:05:54]:Yeah, it was a mess. And I put about. What was that, 46,000 of my own cash. Then into that to fix it, and then leased it up and went to get it reappraised because I wanted to pull some money out, get it reappraised, and then refinance it. That was kind of the game plan. Well, the appraisal came in $100,000 less than what it appraised for before I bought it.James [00:06:15]:$100,000 less.Cody Wiseman [00:06:17]:And I said, I think you guys messed up this math. And. And so I gambled again. And I said, I'm gonna pay for another appraisal. And it came out much further ahead.
Jacob Walter - VP of Finance - Patriot PropertiesOn the Property Management Conundrum: "We look really good when everybody's making money. You know, we're always the problem when they're not."The thing about investing is that the financial part is the important part. It's all fun and games until you realize you aren't making money, or worse.This is where it pays, literally, to have a smart finance guy in your corner. Jacob Walter is the VP of finance with Patriot Properties. As the guy watching the money go in and out for themselves and clients, he is in charge of making sure the numbers are not in parenthesis in the wrong spots.Listen in as Jacob Walter shares his journey from college intern to finance executive, offering a behind-the-scenes look into the complexities of managing thousands of rental units, navigating the fast-paced real estate market, and building a team that can handle everything from apartment complexes to storage units. Whether you’re an aspiring investor, experienced landlord, or simply curious about the business of property management, you’ll hear plenty of candid advice, funny client stories, and hard-won lessons on scaling up in a competitive industry.Enjoy!Visit Jacob at: http://www.patriotpropertieswisconsin.com/On Instagram: https://www.instagram.com/patriotpropertieswi/ Podcast Overview:00:00 "Client Forgot Their Property"05:12 "Life Insurance: Niche Necessity"08:30 Hiring Considerations for Job Roles11:35 "Client Forgot Their Property"13:24 Property Deals and Financing Insights18:08 Madison's Rental Market Trends20:52 Real Estate Rent Challenges24:24 "Leaky Boiler Water Feature"28:30 "Unrealistic Deal Evaluation"31:01 Unit Maintenance and Value Maximization35:19 Madison Property Repositioning Strategies36:53 Tired of Property Management41:37 Barrack-Style Madison Property Sold43:49 Less Competition, Greater Opportunity46:28 "First Deal Matters Most"50:15 "Scaling Property Management Success"53:26 Competition and Property Pricing FactorsPodcast Transcription:Jacob Walter [00:00:00]:I do have a funny story. One of my clients, he, he left for, I believe like Italy or Greece or something. He was gone for like two, three weeks. That was right. You know, when he came back was like, right when we were sending out our monthly statements and he called me, he's like, Jacob, like, I forgot I had this property. I'm like, what do you, what do you mean? He's like, yeah, you just, you guys have been handling. I haven't had to worry about it. Nice to see that there's plenty of money in the account.Jacob Walter [00:00:23]:Like, this is great. This is exactly what I want.James Kademan [00:00:31]:Have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com we are locally underwritten by the bank of Sun Prairie and today we're welcoming, preparing to learn from Jacob Walther, the VP of finance at Patriot Properties. Jacob, how's it going today?Jacob Walter [00:00:56]:I'm doing well, thank you. Thank you for having me.James Kademan [00:00:58]:Let's start with what is Patriot Properties?Jacob Walter [00:01:00]:Yeah, Patriot Properties, full service property management company. So we kind of joke around that if you can rent it, you know, we will manage it for you. We do. Obviously our bread and butter is multifamily. We do short term rentals. At one point we did camper van rentals.James Kademan [00:01:19]:Oh wow, you weren't joking.Jacob Walter [00:01:21]:Yeah, yeah, don't do that anymore. That was, that was an interesting time. But storage units, whatever you can rent, real estate wise, we can manage.James Kademan [00:01:32]:All right. And how long have you been with them?Jacob Walter [00:01:35]:I've been with Patriot for about five years now. Just over five years.James Kademan [00:01:39]:Sure. And tell me, VP of Finance, is that finance for internal within the company or is this more external helping investors and stuff like that?Jacob Walter [00:01:47]:So it's more internal.James Kademan [00:01:48]:Okay.Jacob Walter [00:01:49]:Obviously with property management, you're kind of a VP for finance for all the clients you have. So we have 122 different, different bank accounts, if you will, that.James Kademan [00:02:02]:Sure.Jacob Walter [00:02:02]:VP of Finance for. So it can, it poses its challenges, I bet. But you know, it's, it's, it's fun.James Kademan [00:02:09]:All right. I wonder how many people would agree with that. Like, oh, VP of Finance sounds like a blast. So how do you get in that world? How do you end up as a VP of finance?Jacob Walter [00:02:19]:Yeah, so went to college, you know, did the accounting route. Kind of bounced around a few times before Patriot Properties and how we kind of found Patriot Properties is a little bit of an interesting story, but you Just, you know, kind of went in there. Chris needed more of an accounting role when he was starting, so I've been there since. Since almost the start.James Kademan [00:02:46]:Okay.Jacob Walter [00:02:46]:And he essentially just worked up with Chris being his number two from the get go kind of thing.James Kademan [00:02:52]:Gotcha. All right. How did you end up meeting Chris?Jacob Walter [00:02:56]:So I had an internship at Northwestern Mutual. Okay.James Kademan [00:03:01]:Like half the world, right?Jacob Walter [00:03:03]:Yeah. Weirdly enough, we found out that we worked with each other but didn't realize it.James Kademan [00:03:08]:Oh, funny. At Northwestern Mutual.Jacob Walter [00:03:10]:Yeah. So we both worked in the Middleton office.James Kademan [00:03:14]:Okay.Jacob Walter [00:03:16]:And I did just apply for the Patriot Properties accounting manager position. Get to their interview. We're like, we recognize each other. Like, where is this from? And you know, comes out that we both were at Northwestern Mutual. A lot of his mentors that were there were also my mentors.James Kademan [00:03:35]:Sure.Jacob Walter [00:03:36]:But we. We bond over the fact that we went through that. You know, the challenges that that can pose.James Kademan [00:03:42]:So did you go to try to be salespeople there?Jacob Walter [00:03:44]:Yeah, that's what we were both working. Smiling, dialing. Oh, yeah. Oh, yeah.James Kademan [00:03:50]:So get your parents and your friends and your aunts and uncles on the life insurance.Jacob Walter [00:03:54]:You know, you find out who your true friends are when you get done with that internship.James Kademan [00:04:00]:True friends that actually bought life insurance?Jacob Walter [00:04:02]:No, no. That still talk to you after.James Kademan [00:04:04]:Are they the ones. Didn't you sell me life insurance? Yeah, I don't work there anymore. How long were you there?Jacob Walter [00:04:11]:I was there for a year. So it was the internship through essentially my senior year of college.James Kademan [00:04:16]:All right, so that's funny.Jacob Walter [00:04:21]:Yeah. I'm not afraid to pick up the phone and talk to anybody.James Kademan [00:04:24]:No, that's good. That's very good.Jacob Walter [00:04:26]:That's a skill that's very, very much needed in the.James Kademan [00:04:28]:That is a rare skill. That is incredibly rare skill. I remember, I know quite a few people that have gone through that. Some still there and most not.Jacob Walter [00:04:38]:Yeah, exactly.James Kademan [00:04:39]:The Chernom.Jacob Walter [00:04:41]:Yeah. I mean, it's a very hard industry to start out in, to your point. Yeah. It's just a numbers game to a lot of those companies.James Kademan [00:04:50]:And I think once you get going, you're fine, you're making money, you're coasting, essentially.Jacob Walter [00:04:56]:Right. Yep.James Kademan [00:04:57]:Until people. Until you're clients die. But before then, you have to build that base. And I think it's hard work.Jacob Walter [00:05:05]:Yeah.James Kademan [00:05:06]:And it's like, why should I buy life insurance from you?Jacob Walter [00:05:08]:Well, yeah. Right. And that's starving.James Kademan [00:05:11]:Yeah.Jacob Walter [00:05:12]:I mean, that's the interesting thing. There's such a small population in the world that actually need that. Right. I mean, yeah, if something happens, it's nice to have. Obviously, like, I have life insurance for. From when I worked there too, but, like, the group that actually needs it is such a small group.James Kademan [00:05:31]:Right. Interesting. So did you have to get all your tests, all your certifications and all that jazz?Jacob Walter [00:05:38]:Yep. Yeah. Life disability certified, all that fun stuff.James Kademan [00:05:42]:How hard is it to get those?Jacob Walter [00:05:44]:It's not overly difficult.James Kademan [00:05:46]:Okay.Jacob Walter [00:05:47]:For the basic stuff, it's not very difficult.James Kademan [00:05:50]:I always wondered, because you, like, I meet a lot of people. You meet a lot of people just networking, going around, and you meet these people. Like, I got all these certifications, and I always wondered, how hard is it to get that?Jacob Walter [00:06:01]:Yeah, I mean, once you get into the investment side, it gets a little bit more difficult.James Kademan [00:06:05]:Okay.Jacob Walter [00:06:06]:So you're like series 66, I think it's called, and stuff like that. Those are a little bit more challenging.James Kademan [00:06:11]:Okay.Jacob Walter [00:06:12]:But essentially,
Tim Packer - Tim Packer Art AcademyOn the Truth: "I mean the universities and colleges are failing them just miserably."We all remember being kids and making art of some kind. Water colors, macaroni pictures, maybe even some Play-Doh creatures. But did you ever think you could make a living from it? Tim Packer realized he could.In this candid conversation, Tim Packer pulls back the curtain on the realities of the art world, busting myths about the "starving artist" and explaining why most universities and mainstream art advice miss the mark for artists hoping to make a living from their passion. He details how he leveraged both his artistic talent and business savvy to grow his own career, how he turned his mentorship of a young artist into a global success story, and how his experiences inspired him to launch his online academy to help others achieve the same.Listen as Tim explains how to enjoy what you do and make some good money doing it.Enjoy!Visit Tim at: https://www.timpackerartacademy.com/On Instagram: https://www.instagram.com/timpackerartacademy/ Podcast Overview:00:00 Teaching Artists to Earn Income07:56 "Regret, Art, and Helping Others"12:25 Art Worlds: Villages and Markets16:39 90s Limited Edition Print Boom22:11 "Keys to Successful Art Sales"30:03 "From Artist to Police Officer"35:30 "Art, Auctions, and Breakthroughs"39:44 "Keys to a Thriving Art Career"43:29 "Creating Art You Truly Love"52:39 "When to Pursue Art Full-Time"54:13 "Turning Point in Career Success"01:03:10 Artistic Process and Experimentation01:04:04 Breaking Free from Comfort Zones01:11:18 "Art, Critics, and Accessibility"01:15:44 Art vs Commerce PrioritiesPodcast Transcription:Tim Packer [00:00:00]:I mean, my dream when I. Because I quit my job and walked away from my pension as a police officer when I was 40 to give this another try. My goal was if I could ever just make as much as what I would have made had I stayed and gone on pension, then it'll be a wash, right? Well, I far surpass that. But while I was in there, you know, just kind of and watching the sales go up and I was mentally crunching the numbers because this was November, and I thought, holy. Know what? I'm going to make over a quarter million dollars this year. As an artist.James Kademan [00:00:34]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link fund@drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls On Call, Extraordinary Answering Service, as well as the Bold Business Book. And today we're welcoming preparing to learn from Tim Packer of Tim Packer Art Academy. I'm excited we get to talk about art, Tim. So how are you feeling today, Tim?Tim Packer [00:01:04]:I'm feeling great. I'm excited to be here and thanks for having me on the podcast.James Kademan [00:01:08]:Yeah, I'm excited because I don't know if you know this or not, but I majored in graphic design.Tim Packer [00:01:13]:Oh, me too.James Kademan [00:01:14]:Way back when. I don't do anything with it now. And I just got back from Italy and it was interesting because I'm like, wait a second, I've actually painted and drawn this cathedral.Tim Packer [00:01:27]:Yeah.James Kademan [00:01:28]:And I just never knew where it was.Tim Packer [00:01:30]:Oh, this is going to be a lot of fun then, because there's going to be a lot of context on your end, and I'm sure you're going to have a lot of questions as well, which is cool. Yeah.James Kademan [00:01:37]:So let's start with the foundation. What is Tim Packer Art Academy?Tim Packer [00:01:41]:Okay. It's my online art academy. And there's a lot of, like, recorded courses where people pay just for a certain course. I can get my color and composition course or see how I paint the subjects that I paint, or I have, like, whole suites of programs on there. And then I also have, like, a mastermind program. I call it the Hungry Artist Community. And that's where they get all of my courses. Plus, every week I do a live zoom call from the students, basically from around the world.Tim Packer [00:02:11]:But I'll critique their paintings, I'll answer any questions they have about art or the business of being an artist, and I'll give them coaching Advice.James Kademan [00:02:20]:So is the idea, I guess most of your students, are they looking to do art just as a hobby or are they looking to do it as a professional?Tim Packer [00:02:27]:Yeah, that's my niche is like I've been, I am a very successful artist. I've had a really successful career as an, as an artist, as a self publisher, kind of ran my own gallery. But what I really want to do now is my new mission in life is sharing the lessons and the knowledge that I've acquired over 25 years of being a full time professional artist with other people who share that dream, where their dream is they want to be able to actually make a livable income from their art and that's a huge void. I mean the universities and colleges are failing them just miserably. And also most of the common wisdom that's out there is actually just plain wrong that I found in my experience. And so I, I mean not only was I successful, but I ended up mentoring a young artist back in 2017. She was a, just a daughter of a friend of mine that I golfed with who was, she was taking landscape architecture but she really liked to paint and she did it as a hobby. And I got to know her first of all, we did a small print job for her of a painting she'd done for her grandfather and she wanted to do prints for like neighbors on the cottage road.Tim Packer [00:03:39]:And over her last couple years of school I got to know her and she would always be picking my brains about art. And then after she graduated I was golfing with her dad and he said, well yeah, Brooke spoke to us last night and I said oh, how is she? And he says well she doesn't want to be a landscape architect. Apparently after a four year university program, she wants to be an artist. And he wasn't happy and he wasn't happy with me and he was just, you know, if you could have had a thought bubble above his, it was it's all your fault. Oh no. And because every time we got together she would like. Cause I would, she would meet at social functions, at the club and she golfed a few times with me and her dad, but she was always picking my brains about art and about being an artist. And she knew too like my background.Tim Packer [00:04:25]:I, I grew up wanting to be an artist. I took graphic design like I just found out you did as well. And then by the time I was 21, realized I'm just not talented enough to make a living as an artist. The Toronto police force was hiring and that was an 18 year career that I did as a Toronto police officer before I discovered the whole idea, the growth mindset. So if you're hope, I guess I should let your listeners know too, if they're hoping for a quick story of how I went from being a kid who liked to draw to where I am now. It's not there. But anyway, she knew my story and so she knew that I knew. And by the time I met her, I was a very successful artist.Tim Packer [00:05:02]:So I said to her, I said to her dad, I said, listen, she's, she's just graduated, she's young, she's living at home, she doesn't have any debt. If there's ever a time to take a chance on this, it's now and then. And I already had my YouTube channel that, that I was doing which was all directed at just free content for helping artists who want to make a living from their art. And I said if she wants to, if she's willing and wants me to mentor her, I'd be willing to mentor her over the next couple of years as long as she's willing to have all of our sessions filmed and have it go up on YouTube. So we did that in 2017-2019 and now she is a worldwide superstar. She's got over a million followers on social media. She's living in Vienna right now. Her work sells around the world.Tim Packer [00:05:52]:Her work sells for much more than mine. She's got much, you know, and most artists was a recent study is that most artists in North America who are full time artists who are have make less than $10,000 a year in their net income. And she did 30,000 in that first year that I was mentoring her. Now I don't know what she's at, but it's a lot. And so that kind of reinforced to me that, okay, I can help people. And I knew that I wasn't gifted, right. I was not the most talented, most naturally talented person in any class that I took. I was always kind of maybe just above the middle.Tim Packer [00:06:31]:And then in 20, 20, 2019, I had, I contracted graves disease. I almost died twice. I was kind of lying in the gurney with my wife, not really knowing if I was going to survive the next 10 or 15 minutes. And that was kind of a life changing moment for me. For in a couple ways, the first thing, the great thing about that, again, I'm fine now, I'm healthy, healthier than I've ever been. But you know, you think what a lot of emotions might run through your head when you're lying there Thinking, I don't know if I'm going to be here in five or 10 minutes. And for me it wasn't fear, it wasn't terror, it wasn't regret, it was gratitude. I just really, you know, I just, I just, I can vividly remember both those times just thinking, hey, like, whatever is up there, whoever's up there, if this is it, okay, I'm really not ready to go.Tim Packer [00:07:24]:But if it is, thank you so much for allowing me to live the life that I led. I got to achieve the dreams that I had as a child and way beyond my wildest dreams. And then over the course of that year while I was sick and the other thing that was really cool is at the time I thought,
Cole McCloskey - The Electrician, Inc.On the Appreciating the People: "I don't know that it's necessarily a bad thing that we, as a society, in business, are adopting a culture of being appreciative and valuing people for more than just what they produce."Flip a switch, the lights come on. Plug in your phone charger at night and your phone is ready to go when you wake up. We take things like this for granted, but what does it take to make the lights turn on and the power to move through a house?Cole McCloskey, co-owner of The Electrician, Inc. shares with us what it takes to become one of the people that do what they can to make sure the lights can turn on the and the electricity can move through the right wires.The conversation goes beyond the nuts and bolts of working with electricity, delving into the challenges and rewards of starting a business, the importance of building trusted relationships in the trades, and the lessons learned from managing and growing a team from just a handful of employees to nearly one hundred. Cole opens up about the pivotal moment he became a partner at The Electrician Inc., why he believes in empowering team members rather than binding them with golden handcuffs, and how genuine appreciation and leadership can make all the difference in retaining good people.Listen as Cole explains his journey and how others can follow his path to become not only electricians, but entrepreneurs as wellEnjoy!Visit Cole at: https://theelectricianinc.com/On Instagram: https://www.instagram.com/theelectricianinc/ Podcast Overview:00:00 From Construction to Electrician Journey06:10 "From Apprentice to Entrepreneur"08:17 Succession and Growth Strategy12:13 Reluctant but Generous Mentorship15:27 Organic Leads Build Relationships18:43 "Freedom Over Golden Shackles"20:01 Retaining Good Employees25:03 "Code Exceptions and Missteps"28:53 Journeyman vs. Master Licenses29:54 Master Electrician: Skill vs. Integrity33:38 Madison Electrician Training Insights36:32 Electrical Practices and Misconceptions42:13 Trusting and Empowering Others44:36 Prioritize Valuing Top Performers46:51 "Embracing Appreciation in Business"50:16 Strategic Approach to Tough Conversations54:23 Entrepreneur Stories & Electrician InsightsPodcast Transcription:Cole McCloskey [00:00:00]:You do have to have a master electrician license to have your own business, because to have your own business to pull permits, you have to have a contractor's license. You have to have a master license to get the contractor license. So if that's a route someone wants to go, they do have to pass that exam.James Kademan [00:00:14]:So if they pass that test, then they have achieved master electrician status.Cole McCloskey [00:00:18]:Yeah, really above that, you can get into credentials for being an inspector if you want. The master exam is the first step towards that. If that's route you want to go.James Kademan [00:00:30]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the bank of Sun Prairie and downloadable audio episodes can be found in the podcast link found at https://drawincustomers.com Today we're welcoming, preparing to learn from Cole McCluskey of the Electrician Inc. And we are talking construction, electrician, electricity, all the good stuff. So Cole, how is it going today?Cole McCloskey [00:00:59]:Going very well. Thank you for having me.James Kademan [00:01:00]:Let's talk about the foundation. What is the Electrician Inc.?Cole McCloskey [00:01:04]:So we are a full services electrical contractor. We do jobs large and small across all sectors from residential to commercial to industrial. We do also fire alarm and low voltage access control systems. So we cover a wide variety of the market in that way. But just the full service is electrical contractors is what we are.James Kademan [00:01:26]:Right on. And how did you get into that?Cole McCloskey [00:01:29]:Well, I grew up in the industry, so my father has worked for a construction company for his entire life. So growing up, right about the time I was old enough to grab a hammer and swing it, he was teaching me how to do that. So that was pretty cool to grow up in the industry and just be interested in what it's like to work with your hands. So I would help him out with roofs and woodworking projects and remodels and all kinds of different things. That was, that was really cool. And so I knew I wanted to get into a field that allowed me to do that when I became an adult. And long story short, I ended up through a family friend, finding the Electrician Incorporated and talking to the owner, who's now my business partner. So I'm sure we'll get into that piece of things.Cole McCloskey [00:02:17]:But just worked there for a summer in high school and fell in love with it and just really enjoyed not only working with my hands, but kind of having to learn how electricity works and circuitry and controls and things like that. It's just always really intrigued me and ever Since I started, I've just really enjoyed it and loved it.James Kademan [00:02:39]:Nice. I played a little bit in the construction game and I gotta say, electrician, electric. Electrical stuff seems like way more fun than plumbing.Cole McCloskey [00:02:50]:It depends. But yeah, I think for the most part, especially the service side, I think plumbing can get it to be a little bit of a nasty job sometimes.James Kademan [00:02:58]:I would much rather replace the light switch than unclog a toilet.Cole McCloskey [00:03:01]:Yes, definitely.James Kademan [00:03:02]:So that's just where I'm at.Cole McCloskey [00:03:04]:So I think you made the right respect for plumbers because.James Kademan [00:03:06]:Absolutely.Cole McCloskey [00:03:07]:Because of that.James Kademan [00:03:08]:You know, it's funny, I was hanging wire at this bank, low voltage stuff. And there's a guy that was up, way up high, his fancy H type thing, and he's putting in the sprinkler pipe.Cole McCloskey [00:03:19]:Sure.James Kademan [00:03:20]:Like the iron sprinkler pipe. He's got a thread it and all that kind of stuff. And it's just him up there. And I'm like, I gotta shake this wire. Right. This low voltage, super flimsy, easiest thing in the world to do. And I'm like, huh, I guess I won there. Yeah.Cole McCloskey [00:03:38]:Sometimes you win, sometimes you lose. We end up running rigid pipe like that for certain things, but. But yeah, that. Just the noise of the fittings that they put on that sprinkler pipe. My brother actually is a sprinkler fitter.James Kademan [00:03:51]:Oh, he is. Okay.Cole McCloskey [00:03:52]:Yeah. So he. Him and I, you know, give each other grief and good fun about the different trades. But. But yeah, for them there's a lot of. There's a good combination, I think, in. In the electrical field of using your hands. You know, it is hard work or can be really hard work at times, but there's a lot of thinking ahead using your brain, really thinking through an installation before you start it, those kinds of things.Cole McCloskey [00:04:18]:And I just, like I said before, I really have always liked that piece of it.James Kademan [00:04:21]:Yeah. That's cool. So is the Electrician Inc. Franchise or is it just.Cole McCloskey [00:04:26]:No, we're actually not. No. It was founded by my business partner, Brent Yockler, by himself in 2004. Okay. He was one man and one van. He's got a last name that's a little bit hard to pronounce and spell and. And I just don't know that he wanted to be like every. I don't think he wanted to be like everyone else and have, you know, yacht or electric.Cole McCloskey [00:04:50]:Right.James Kademan [00:04:50]:Sure.Cole McCloskey [00:04:52]:He. He just came up with the electrician ink and it's. It stuck with us and it's done. Well, there's no Confusion about what we do.James Kademan [00:05:00]:Not at all. Right. Unless you guys did plumbing and they're like, wait, right.Cole McCloskey [00:05:03]:Yeah, yeah, this is a little weird.James Kademan [00:05:04]:Yeah.Cole McCloskey [00:05:04]:So as we've expanded our market services, we've, we've or different scopes of work in, into kind of the more specialty. We do some specialty testing and maintenance and safety compliance within the electrical realm. And then obviously we're getting into more and more of the low voltage systems. So we've talked about certain marketing techniques that might better explain that.James Kademan [00:05:28]:Sure, that's fair.Cole McCloskey [00:05:29]:But. But in general, I think we've got decent brand recognition, specifically in Dane county with the construction side and the service side of things. And it's going well for us.James Kademan [00:05:42]:Nice. So tell me a story about how you bought in as a partner.Cole McCloskey [00:05:46]:Yeah. So I started with the electrician, as I said, for a summer in high school and loved it and so got to develop a good relationship with. With Brent. And as I went through my last year of high school, I really kind of made the decision that this is what I was going to pursue, at least at first, that field.James Kademan [00:06:09]:Being a partner.Cole McCloskey [00:06:10]:Well, no, no, no, I'm sorry, the field, the electrical field. And so I talked with him about the possibility of doing my apprenticeship schooling and training through the company and he said absolutely, 100% would love that. So graduated high school on a Friday, came to work on Monday for him and worked my way through the apprenticeship program, which was five years.
Isabelle Blaser - Vet ReceptionistsOn the State of the Veterinary Field: "I think it's just a nationwide thing. That vet hospitals are understaffed and overworked and they always need an extra set of hands."Pets are like family to a great majority of our population. As living creatures, these pets need help. Sometimes just a checkup, and sometimes something deeper, such as surgery. Regardless of what they need, they are the animals we care about and so we want them to be taken care of.The world of veterinary medicine is a challenging one. The volume of pets is increasing, the volume of veterinarians and technicians is decreasing. The workload is simply too much for most people to bear for anything considered long term.But does it have to be this way?Isabelle Blaser is the incredible manager at Vet Receptionists, a company designed to lift much of the burden found in most veterinary clinics, by taking calls and helping reduce the workload of the overworked staff. By doing this, Isabelle and her crew at Vet Receptionists are able to help their client's employees keep doing all they need to do, keep them sane and keep them happily employed.In this episode Isabelle shares the problems facing most veterinary clinics and the solutions that can turn a struggling practice into a place of happiness. Though most veterinary clinics may not be struggling financially, mentally and culturally they are often a house of cards. Many times without the doctors or clinic owners even knowing of the issues or demands being made on their team.Listen as Isabelle explains the need for improved customer service to allow your clients to be treated better, as well as your employees.Enjoy!Visit Isabelle at: https://vetreceptionists.com/On Instagram: https://www.instagram.com/vetreceptionists/ Podcast Overview:00:00 Supporting Overworked Vet Hospitals04:20 Staffing Shortages and Owner Misunderstandings08:15 Vets Avoiding Independent Practice09:49 Veterinary Staff Experience Insights13:12 Teamwork in Hospitals Explained16:57 Veterinary Medicine: Broad, Demanding Expertise19:31 Healing Through Puppy Care23:08 "Clinic Growth and Staffing Strain"28:08 General Practice Veterinary Hospital Size29:58 Dominance of Market Software Leaders34:05 "Veterinary Hiring Knowledge Test"Podcast Transcription:James Kademan [00:00:00]:What is Vet Receptionists?Isabelle Blaser [00:00:01]:Vet Receptionists is a remote reception service for veterinary hospitals.James Kademan [00:00:06]:Nice.Isabelle Blaser [00:00:07]:In short, that's.James Kademan [00:00:08]:That's cool. That's cool. Why is that important?Isabelle Blaser [00:00:11]:It's important because I'm sure you've been to a veterinary hospital sometime recently. The staff is more than you'd like to admit. I think it's just a nationwide thing that vet hospitals are understaffed and overworked and they always need an extra set of hands. That way they can take care of the patients that are in the hospital.Isabelle Blaser [00:00:29]:So that's where we come in.James Kademan [00:00:34]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com we are locally underwritten by the banks of Sun, Bank of Sun Prairie. Woof. Calls on Call, Extraordinary Answering Service as well as the Bold Business Book. And today we're welcoming, slash preparing to learn from Isabelle Blaser, at Vet Receptionists. So, Isabelle, how is it going today?Isabelle Blaser [00:01:04]:It is going just fabulous. How about yourself?James Kademan [00:01:07]:Sweet. It's going well. I'm excited. We're talking about veterinary receptionists. Let's just start there. What is Vet Receptionists?Isabelle Blaser [00:01:14]:Vet Receptionists is a remote reception service for veterinary hospitals.James Kademan [00:01:20]:Nice. In short, that's cool. That's cool. Why is that important?Isabelle Blaser [00:01:26]:It's important because I'm sure you've been to a veterinary hospital sometime recently. The staff is more than. More than you'd like to admit. I think it's just a nationwide thing that vet hospitals are understaffed and overworked and they always need an extra set of hands. That way they can take care of the patients that are in the hospital. So that's where we come in. It's really important just to have a backup and just, you know, a fail safe of someone else that can handle the phone calls, the text messages, the emails that come in so that the staff can handle the critical patients that are in front of them.James Kademan [00:02:03]:And is this a problem that's been going on for years, forever, or is this a fairly new issue?Isabelle Blaser [00:02:09]:I think it's been a problem that's been going on for a while, but it's becoming more prevalent because more people are having pets. The population is getting a little bit bigger and people are obviously more outspoken about issues that they may have in their workplace and especially in veterinary medicine, you know, that's, it's just hard to keep staff. So this is a great way to make sure that everybody's taken care of.James Kademan [00:02:34]:So tell me about keeping staff in the veterinary medicine world. Because I've been on the side of the counter where I pay, but not on the side of the counter where I have to take the pets in and deal with the angry customers and all that kind of stuff. I've certainly been on this side of the counter dealing with angry customers in other realms. It just, it seems interesting to me because you have someone's pet who some people like. I think of my dad, to him, a pet is an animal. He grew up on a farm. And an animal can be replaced.Isabelle Blaser [00:03:05]:Yep.James Kademan [00:03:05]:They're just like, oh, it's like a hot dog that got moldy. If your animal's sick, just get rid of it. And I used to be that way until I got my first animal. I got a dog. And now that dog I love more than most other people in my life. So I'm like, that's a different game. Right. So I guess I say that to say you're not just ordering popcorn or a beer or something like that.James Kademan [00:03:24]:Like you're actually dealing with this living, breathing member of a family, which means that emotion can get involved. So tell me a little story about what it's like to work on that side of the counter.Isabelle Blaser [00:03:34]:Yeah, I mean, I think you hit a lot of good points. And I think one all encompassing thing is I don't think people realize that whatever they can do in a human hospital, like imagine that that is also being done for animals. So like the emergency room realm is real. And I think that's where most of the short staffing and burnout comes from. Because like when you are imagining a pet, you're probably thinking, okay, yeah, vaccines, well, visit, maybe a spay and neuter. Right. But it really comes down to the emergency side and the critical care side. So like, if your pet is having an active emergency and you come in there, whatever you would imagine that you would get in a human hospital, that's what's also being done for the animal side.Isabelle Blaser [00:04:20]:And I think there's just like a lack of knowledge on the owner's side, firstly, that maybe they don't understand everything that's going on. So when they get upset and you have an angry owner and you're getting yelled at, you just want to like, say, like, I wish you could understand what I'm doing. And just that, you know, after a long period of time leads to people saying, okay, well I'm not doing this anymore. Maybe I don't get paid enough money, I don't have a good work life balance Whatever, it just accumulates over time and that ultimately leads to the staffing shortages. Another thing is, you know, just the whole money side of it, which I hate to get into. But people, yeah, it's important. Owners, obviously, they love their pets. Some things are expensive.Isabelle Blaser [00:05:15]:If you take your pet to an emergency hospital, they got hit by a car and they need to be in the ICU for a week, they might tell you it's going to be eight to ten grand just to keep them alive. And people, owners sometimes can come across saying, like, you just care about the money. Right. We don't, we don't care about the money. We're not. I'm not getting that 8 to 10 grand, like I promise you.James Kademan [00:05:37]:Yeah, Just.Isabelle Blaser [00:05:38]:Yeah. Directly in my bank account. No, I might see it a very small fraction of that. So I think it's just that there's a side of veterinary professionals and there's a side of owners and we don't always mesh a hundred percent because they don't see our side. And maybe we don't understand their side completely either. And there's just, you know, hostility and things like that sometimes. And I just think that accumulates over time and leads to people wanting to leave the veterinary field because they don't get the same respect as a human doctor would.James Kademan [00:06:15]:Oh, interesting that. You know, it's funny, I have noticed that as well with the veterinary side. Talking to my vet, who he's a male and I didn't know that. I'm learning the veterinary field is female.Isabelle Blaser [00:06:29]:Yeah.James Kademan [00:06:30]:I had no idea because my one vet, the guy that I see is a dude. So my, the awareness that I had was this one guy. So therefore a lot of vets are guys. I don't know. I'm wrong.Isabelle Blaser [00:06:43]:You're very wrong. Yeah, very wrong.James Kademan [00:06:45]:Oh my gosh. But it's interesting because talking to him, he was talking about expanding his practice and the cost of build out. He's in an older building.
Allen Curran - Curran Cabinetry and DesignOn the Knowing Your Users: "So if you have teenagers at home, it might come in really handy to be able to slow that down so they don't have the opportunity to slam things shut."We all live in homes with a few of the same types of rooms. We all have kitchens, bathrooms, bedrooms and a place to do laundry and maybe even a place to hold stuff in the garage. In almost all of these rooms we have cabinets. That is where the similarities deviate.Cabinets can be made of a variety of materials, and styles. How do you choose the best cabinets for your remodeling project.Allen Curran, owner of Curran Cabinetry and Design, knows a thing or two about cabinets. He has been in the industry for years and has seen designs come and go and come back again.Listen as Allen explains the nuances of cabinets, the different design options and even the things you don't see, but you actually feel when using the cabinets. It opens up a whole new world to making your house a much nicer home.Enjoy!Visit Lane at: https://currancabinetrydesign.com/On Instagram: https://www.instagram.com/curran.cabinetry.design/ Podcast Overview:00:00 "Timeless Cabinet Color Choices"04:00 "Architect Encounter on Flight"09:45 Soft-Close Drawer and Door Features12:17 Toolbox Over Kitchen Cabinets14:46 Friendship, Friction, Sales Strategy20:07 "Connecting with Amish Artisans"22:55 "Helpful Advice From Retiree"25:19 "Shop Machinery and Systems"29:37 Local, Quality-Focused Service33:07 "Custom Cabinets, Semi-Custom Pricing"37:39 Muted Colors for Timeless Kitchens39:17 Oak's Decline and Revival42:38 "Microwave Drawers and Filtration Systems"46:56 "Counter-Depth vs Full-Size Refrigerators"49:43 Ethical Start in Remodeling Business53:30 Modern Trends in Door Desgin57:20 "Efficient Kitchen Showroom Design"Podcast Transcription:Allen Curran [00:00:00]:White or shades of white are still the most popular. Gray, blue, and green are the other options. And if you look at the blues and the greens, they will tend to have a shade of gray in them. And the reason for that is so much easier to decorate with other colors. If you wanted cobalt blue cabinetry, certainly we can do it. We offer all the Sherwin Williams paint colors as standard, different colors to choose from. But if you want cobalt blue, my biggest concern and first question is going to be how long before you get tired of that color?James Kademan [00:00:42]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link find@drawincustomers.com we are locally underwritten by the bank of Sun Prairie, and today we're welcoming, preparing to learn from Alan Curran of Curran Cabinetry and Design. I almost forgot the and design part.Allen Curran [00:01:06]:Perfect.James Kademan [00:01:07]:So, Alan, how is it going today?Allen Curran [00:01:09]:Today's going well. It's a beautiful sunny day.James Kademan [00:01:11]:Yeah. We're talking cabinetry here.Allen Curran [00:01:13]:We are.James Kademan [00:01:14]:So let's just start with the foundation. How do you get in the cabinetry business?Allen Curran [00:01:18]:Well, how I got into the cabinetry business is I applied for a job, having had experience selling to general contractors and found out a little bit later that I was the only one who applied and dressed in a suit. That's my claim to fame, is I wore a suit the right day.James Kademan [00:01:37]:You know, that is. That's funny. You say that side anecdote here. I'm hiring, I guess you've been doing some hiring. And I get people in Zoom meetings. You probably, I imagine, have people in person.Allen Curran [00:01:48]:A bit of both.James Kademan [00:01:49]:
Lane Kawaoka - The Wealth ElevatorOn the Reaching Higher Wealth Floors: "For some people out there, above a few million dollars net worth, time is more valuable than money. It's not the pursuit of money anymore, but it's the pursuit of trading in the money for the experiences."One of the most important things to know when building your wealth is to use the tools that are available to you. Interestingly, the tools available to you grow as your wealth increases. This means you need to build your awareness of opportunities, as you build your wealth.Lane Kawaoka, founder of The Wealth Elevator and a seasoned real estate investor, helps build that awareness to educate people that are in wealth building mode.Lane started out like most of us, as a young worker-bee, blindly following the traditional path—working a W-2 job, saving up for a house, and living frugally. Realizing he wanted more and more was out there, he moved to discovering the power of cash flow and passive income through real estate investing. Starting with a single rental property, Lane scaled his investment portfolio strategically and ultimately transitioned from hands-on property management to larger commercial deals and passive investments.Lane and James dive deep into the nuts and bolts of real estate, including how to evaluate a property with the rent-to-value ratio, why market selection and insider knowledge are critical, and how networking with the right crowd can redefine your investment trajectory. Lane breaks down key concepts like forced appreciation, the difference between Class A, B, and C properties, and the barriers to entry that can be both a curse and a blessing in the business.Listen as Lane explains the value of knowing what opportunities are available to you at the floor you are on in the wealth elevator.Enjoy!Visit Lane at: https://thewealthelevator.com/On Instagram: https://www.instagram.com/thewealthelevator/ Podcast Overview:00:00 Network Determines Success08:15 Strategic Networking vs. Weekend Warriors12:10 Real Estate Investment Strategies20:33 Investing in Apartment Demand26:26 Building Wealth Through Real Estate Investments27:48 Scaling Passive Income Strategies36:46 Contractor Reliance Challenges38:32 AI's Impact on Workforce Polarization47:42 Wealthy's Real Estate Strategy50:53 "Wealth Strategy and Investment Growth"59:19 Self-Reflection on Book QualityPodcast Transcription:Lane Kawaoka [00:00:00]:On a whim, I just got a. Got a property manager started to rent it out. And that was kind of where I got this taste of cash flow. And that was back in 2009, 2010. And when I mean the numbers, you look at this thing called the rent to value ratio, where you take the monthly rents divided by the purchase price. If that is not anywhere near 1% or higher, it's not going to work. You know, like, it might be a great place to live, great school district, but, you know, we're trying to find good rental properties that cash flow. And that was kind of why I started to buy these turnkey rentals.Lane Kawaoka [00:00:32]:Out in Birmingham, Atlanta, Indianapolis.James Kademan [00:00:41]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls On Call, Extraordinary Answering Service, as well as the Bold Business Book. And today we're welcoming Slash, preparing to learn from Lane Kawaoka. I hope I did that. Okay, Lane of the wealth elevator. We're talking real estate investing here. So, Lane, how is it going today?Lane Kawaoka [00:01:13]:It's good. Aloha, everybody. Thanks for having me, James.James Kademan [00:01:16]:Yeah, thank you. I'm excited you're in Hawaii, but were you born and raised in Hawaii?
Ibrahim Mohmed - Taja.aiOn the Being Real: "The first element is you have to be authentic. So it's about what's authentic to you."The world of business gets moving with marketing, and marketing now happens via social media platforms. These platforms love short form video, to keep our attention spans short and our eyes on the next ad, err, video.But creating short form videos from long format videos takes time. Going through and editing down every bit of profound short video used to take hours. But the ever present question now is, can AI do this?Ibrahim Mohmed founded Taja.ai to solve this problem. A problem he was having with his marketing agency. After building out Taja with his partner, he now offers a robust and useful platform to create video shorts, along with many other useful bits of content, in minutes, rather than hours. Best of all, they aren't your minutes, the computer does the work and you can do other things.Listen as Ibrahim explains how the idea for Taja.ai came to him and his partner, how they built it, what they have learned and how they are continuously working on improving it.Enjoy!Visit Ibrahim at Taja.aiOn Instagram: https://www.instagram.com/growwithtaja/ Podcast Overview:00:00 "Taj's AI-Driven Transformation Journey"06:23 "Transitioning to Software Products"08:25 "Emotional Creative Entrepreneurs"11:37 "Shifting Focus: Diversifying Platforms"16:29 "Becoming an Authentic Influencer"17:23 Maximizing Watch Time for Platforms23:25 College Connection Sparks Startup Venture24:14 ChatGPT's Role in Agency Launch29:43 Content Creation Tools and Scheduling33:35 Streamlined Video Content Expansion36:19 Improving AI-Generated Video Shorts39:31 Automated Video and Blog Creation42:06 "Video-Based System Advantage"Podcast Transcription:Ibrahim Mohmed [00:00:00]:The first thing is these algorithms care about watch time more than anything. And what watch time is essentially how long is someone watching your piece of content? And if the. The higher the watch time of your content is, the higher the algorithm will pick it up and showcase it to more people. Because it's signaling to the algorithm that as a result of your video, people are staying on the platform longer. And so as a result, these platforms can serve more ads, these people, and then that platforms make more money as a result. So watch time is huge.James Kademan [00:00:41]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and strength and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link funded drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls On Call Extraordinary Answering Service as well as the Bold Business Book. And today we're welcoming, preparing to learn from Ibrahim. Oh, my gosh, is it Mohammed Mohmed? Yep, Mohmed. All right. Founder of Taja. Let me try that again. We are welcoming Slash, preparing to learn from Ibrahim Momed, founder of Taja who.James Kademan [00:01:17]:I gotta say, Ibrahim, I'm excited because we were just talking about this before. We create shorts with this software. So we're talking about, or talking to the founder of a guy that's you, that created a product that we're actually using. So that's kind of monumental in our world. So I'm excited. So, Ibrahim, how is it going today?Ibrahim Mohmed [00:01:37]:No, thanks for having me on. Yeah, I'm happy to hear that you guys are using Taj actively. And my day's going well. Weeks going well. It's crazy that we're in September, but mid September, that is. But yeah, just trudging through and trying to end the year on a high note.James Kademan [00:01:54]:Yeah, fair. Tell me just a quick history. I know my experience with Taja, but I have no idea how old the software is or really how you got started. So let's start with how long have you been arou...
Michael Wedaa - Augmentus Business SolutionsOn the Keeping the Details Correct: "If your address is your old business address with the Secretary of State or with the IRS or on one of the credit bureaus, there's an algorithm in a lot of banks that will give you an automatic denial."Money makes the world go 'round, and it does that by flowing. Money in your business, money out to employees, vendors, investments, and the ever present tax-man.But what if you could shuffle your money a bit to be able to improve the flow to the good things to build your business and your net worth and reduced the amount going to the less than good things? Would you want to learn how to reduce your tax burden, limit your liability and build your business credit??The crazy thing is, a lot of these strategies are simple and effective. The crazier thing is that many entrepreneurs don't know about them or feel they are too small for it to matter.It matters.Michael Wedaa is the owner of Augmentus Business Solutions. Their purpose is to help businesses navigate the game of business to make and keep more money. He understands the nuances and differences between things like LLCs, S-Corps, C-Corps, and how you want your different business entities to be structured.Listen as Michael goes into detail on business credit, taxes and business entity differences.Enjoy!Visit Michael at: https://www.augmentusinc.comOn Instagram: https://www.instagram.com/corp_llc_guru/ Podcast Overview:00:00 Understanding Business Credit Types07:23 "Ensuring Business Credit Readiness"12:22 Boost Business Credit with Proper Address18:05 Kid-Friendly Jobs and Saving Tips22:51 Passive Income through Market Rent Strategy31:32 Protecting Assets with Equity Liens36:55 Strategic Lien Planning Explained41:22 Real Estate Investing with Business Credit46:18 Delaware Business Court Advantage48:50 "Registered Agent Requirement for Businesses"59:11 Asset Protection Through Liens01:04:44 "Business Rogue: Advanced Corporation Hacks"Podcast Transcription:Michael Wedaa [00:00:00]:No, but, you know, business credit is what I wanted to talk about today. As you know, we focus on helping people get the most out of their corporation or llc. And one of the ways we help people do that is by helping them build business credit. And business credit is very different from personal credit. The rules are different.James Kademan [00:00:25]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls On Call, Extraordinary Answering Service, as well as the Bold Business book. And today we're welcoming Slash, preparing to learn from Michael Wedaa of Augmentus Business Solutions. And Michael, we're hitting a lot of things here. The business credit, I believe, is the main one. So let's just start out with what is business credit?Michael Wedaa [00:01:01]:Great. No, first off, James, it's great to spend some time with you again. It's been a while since we last.James Kademan [00:01:06]:Chatted, but it has, you know, it's funny. I'll just elude here a little bit. YouTube is moving into shorts and all that jazz because they're trying to compete with all the other social media things that have short videos. And so we just got fancy software, whatever to find shorts. And it's interesting because some interviews, you're like, yeah, there's a handful. And yours is like, ba, bam, bam, bam, bam, bam, bam, bam. All good stuff. So I'm so happy that we have you on here a second time because, well, good.James Kademan [00:01:34]:Now we get more content for the masses.Michael Wedaa [00:01:36]:Right? That's right. That's right. No, but, you know,
Tracy Anderson - Big Brother Big Sisters of Dane CountyOn the Value of Being a Mentor to a Kid: "When you spend time with a child, it's shown to prove that they'll likely go to college when they grow up or have a better paying job or not partake in violence, alcohol or drugs."As entrepreneurs, we strive to do our best every day. We push and drag ourselves, our employees, our clients and our vendors to join us in growing our business. We do all of this for many reasons, but for many of us, that reason is based on two words, Growth and Freedom.What is interesting is that not everyone has that mindset, or has even had the opportunity to be exposed to that mindset. Not everyone knows that you can do and be better. Some people simply have not been shown all of the opportunity they really have.That is one of the reasons I became a Big, with Big Brothers Big Sisters and why we are lucky to have Tracy Anderson, of BBBS Dane County in Madison, Wisconsin to chat with us about the difference a mentor can make.Tracy explains what all Big Brothers Big Sisters does for kids, adults, the community and society at large. All of this rolling around the idea of people sharing time, experience and ideas with each other, thinly veiled as just having fun hanging out.If you have ever wondered how you could make a difference in the world, as a way to show gratitude for the success you have achieved, I'd highly suggest becoming a Big.Listen as Tracy explains what it takes to be a Big and the challenges Big Brothers Big Sisters has continued to overcome, just like any business. Often success can be measured by a bank account, more importantly, it can be measured in smiles and expanding the opportunity that you were lucky enough to learn about.Enjoy!Visit Tracy at: https://www.bbbsmadison.org/ Podcast Overview:00:00 Building Birdhouses and Life Lessons03:59 Mentoring Program: One-on-One Impact07:04 "Child Signup Process Overview"12:07 Revamping Recruitment Post-COVID14:58 Interview Process for Kids and Bigs18:14 Event Hub: Free, Discounted Activities21:27 Unbreakable Bonds Through Mentorship23:50 Podcast vs. Gaming Popularity Dilemma28:31 "Community Outreach & Partnerships"31:03 Economic Uncertainty Hits Spending34:54 Dane County Scavenger Hunt Adventure36:56 Team Roles: Fundraising and Missions38:58 Mission-Based Team Challenges44:43 "Team Building and Mission Alignment"47:46 Transformative Experience Perspective48:44 Mentorship Boosts Future Earnings54:38 "Girls on the Run Program"57:52 Local Giving Transparency in MadisonPodcast Transcription:Tracy Anderson [00:00:00]:So it's a one to one mentoring program. So it's all about spending that one on one time. It truly makes a difference. And when you spend time with a child, we create new matches, ages 6 to 13. Another great reason why mentorship works. I mean, you're getting out of a different environment and you're being asked to do things that you know are going to help you when you become an adult.James Kademan [00:00:34]:You have found authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally interwritten by the bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link fund@drawincustomers.com and today we're welcoming, preparing to learn from Tracy Anderson of Big Brothers, Big Sisters of Dane County. So, Tracy, how is it going today?Tracy Anderson [00:00:58]:Good, good.James Kademan [00:00:59]:I'm excited for you to be here.Tracy Anderson [00:01:00]:Thank you.James Kademan [00:01:01]:I've been a big. I guess I'm not technically a Big anymore, but I was a Big with Danny. We got connected when he was 11.Tracy Anderson [00:01:08]:Okay.James Kademan [00:01:08]:So it's like I said, is almost forever. It's been a while.
Therese Merkel - Tricky FoodsOn the the Goal of Being a Business OWNER and not a Business OPERATOR: "How do I build a machine that works without me so that I can still be involved in this business, but I'm not the one working Friday, Saturdays and weekends?"The food business can be tricky. You've got health codes to deal with, so people don't get sick. You've got the whole issue of spoilage, so you need to keep product moving. Then you've got the fluctuating prices of your ingredients. Add in the challenges of employees, and property and customers and different tastes and you have a very challenging business.That is why it is so incredible to chat with people like Therese Merkel, of Tricky Foods.Therese Merkel always loved cooking and has brought that passion to her charcuterie board business for Madison, Wisconsin (soon the world) visitors to love. Therese’s journey from a traditional tech career at Epic to building a thriving cheese and charcuterie business is filled with twists, hustle, and a whole lot of Wisconsin pride. She shares how she turned her culinary passion, and a timely Instagram trend, into a storefront that’s more than just a stop for cheese boards. She added a wine and beer bar, event space, and catering hub that celebrates all things local.In this candid conversation, Therese opens up about the highs and lows of entrepreneurship, from bootstrapping her business with just $10,000, to navigating Madison’s real estate market, negotiating everything from kitchen rent to employee wages, and learning how to build systems that let her step back from day-to-day service and focus on expansion. She discusses the inspiration behind launching shippable charcuterie boards using Wisconsin cheeses, the powerful impact of authentic social media marketing, and the ongoing challenge of scaling up while keeping her signature brand of creativity and local spirit.Listen as Therese explains how she used her persistence, skills, and a bit of luck along with her incredible wit and charm to get things done in such a blisteringly fast way it must be heard from her to be believed. Therese is nothing less than amazing and you will be inspired after just listening to her tell the tales.Enjoy!Visit Therese at: https://www.notsotrickyfoods.com/ Podcast Overview:00:00 Driven by Money, Not Passion08:51 Considering Investing in a Storefront13:36 Unexpected Offer for Dream Space19:30 Adjusting Business Hours24:38 Indifferent Sports Parent28:28 Madison's New Entrepreneurship Hub34:05 First Experience with Delegation41:51 Creative Holiday Charcuterie Artists43:32 Navigating Bureaucracy for Permits49:29 Prioritize Engagement Over Acquisition55:55 "Profitable Meat Shipping Realization"Podcast Transcription:Therese Merkel [00:00:00]:Opposed to using. As opposed to using like Harry and David or like 1-800-FLOWERS. They can support a local company and shippable boards that only uses Wisconsin cheeses. And we're from Wisconsin. It just feels like a good way. It. It's serendipitous with like, my feel on community and supporting local and like the. The local economy.Therese Merkel [00:00:19]:Here.James Kademan [00:00:28]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link fund@drawincustomers.com we are locally underwritten by the bank of Sun Prairie, and today we're welcoming, preparing to learn from Therese Merkel of Tricky Foods. We're talking foods today, so that's always a good thing. How's it going today?Therese Merkel [00:00:54]:It's going good. Yeah. Nothing really crazy going on such a sweet podcast.James Kademan [00:01:00]:I know, right?Therese Merkel [00:01:01]:You're right. This is probably the most exciting thing I've done today.
Danielle Burken - Danielle Burken MarketingOn the How Marketing with Human Design Helps Your Business: "You're attracting the clients that you want to work with because you are showing up as the version of yourself that really trusts in the work that you're doing."We all have a voice. In marketing our business, we often try to sugarcoat or use an inauthentic voice that may not really align with us. Or really even sound anything like us.If you’ve ever wondered how to find greater alignment in your work, or felt frustrated by “cookie-cutter” marketing formulas that just don’t fit for your personality, you won’t want to miss this conversation. Danielle shares how she went from running a successful food blog to managing a marketing agency, and ultimately discovered the power of applying human design—a system based on your birth details—to help entrepreneurs market and run their businesses in a way that genuinely feels right for them.James and Danielle dive deep into what human design is, how it differs from traditional personality tests, and why knowing your own design can clear the noise and confusion so common in the modern marketing world. Danielle offers up real-life stories from her own journey and client work, discussing the challenges of entrepreneurship, the importance of authenticity, and even the tough conversations she faced when leaving her day job to take the leap into business ownership.Listen as Danielle explains how using Human Design can be a great way to bring your own voice into your marketing for your business.Enjoy!Visit Danielle at: https://www.danielleburken.com/ Podcast Overview:00:00 Personalized Business Marketing Strategy07:14 Journey from Blogger to Marketer13:24 Human Design Holistic Wellness Success17:06 Human Design: Understanding Your Type24:33 "Understanding Human Design Differences"27:20 Clarity Through Actionable Planning36:53 "Human Design Marketing Strategy Shift"38:16 Aligning Content with Human Design46:23 "Attracting Genuine Marketing Enthusiasts"52:14 Authentic Marketing through Collaboration57:10 Entrepreneurial Loneliness and Accountability01:03:04 Pursuing Side Business Dreams01:05:31 Pursuing Passion Beyond StabilityPodcast Transcription:Danielle Burken [00:00:00]:I do everything through the lens of human design. So for audience members who haven't heard about human design before, it is a tool similar to, let's say, Enneagram, disc assessment, Myers Briggs, those personality type tests. However, this goes a layer deeper because it's based on your birth date and time. And when we apply it to marketing, business becomes so much easier.James Kademan [00:00:28]:Oh well, easy business is best. You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link fun@drawincustomers.com and today we're welcoming preparing to learn from Daniel Burken of Daniel Burken Marketing. So Daniel, how is it going today?Danielle Burken [00:01:02]:I'm good, how are you?James Kademan [00:01:03]:I am excited because I was poking around your website.Danielle Burken [00:01:07]:Yeah.James Kademan [00:01:07]:And you do marketing, but it, it goes a little deeper than that.Danielle Burken [00:01:10]:It does a lot deeper. I do everything through the lens of human design. So.James Kademan [00:01:15]:Okay.Danielle Burken [00:01:16]:For audience members who haven't heard about human design before, it is a tool similar to, let's say, Enneagram Disc Assessment, Myers Briggs, those personality typ tests. However, this goes a layer deeper because it's based on your birth date and time. So it's not answering any questions which I feel can sometimes skew your results.
Chris Gantz - Patriot Properties Property ManagementOn the How the Internet Has Changed the Real Estate Industry: "Now you have the democratization of that MLS book, right? So that value is completely gone for the broker because everybody can see everybody everywhere at all times."Investing in Real Estate is often a great way to add to your investment portfolio. There are a few main ways to invest, and one of them is to own property that you pay for someone else to take care of the property. This includes preparing the place for rent, marketing the property, and finding some sweet people to rent the place. Chris Gantz of Patriot Properties knows property management and real estate investing. Unlike the usual interviews with investors and agents, Chris brings a boots-on-the-ground perspective, sharing what it’s really like to manage thousands of units across Wisconsin—including multifamily buildings, self-storage, mobile home parks, and short-term rentals.This is the guy doing the things that the other investors pay people to do. Chris is the real deal and explains in candid detail what you need to look for when hunting for your property manager. He also discusses a few things to look for in the rental property you are looking to acquire.Chris delves into Patriot Properties’ innovative decentralized model, how technology is transforming the industry, and the strategies his team uses to stay ahead of the competition—like same-day showings and rapid application processing. He also explains the challenges and perks of active management, pricing strategies, the ever-evolving rental market, and how landlords can maximize returns in both cash-flow and appreciation-focused markets.Listen as Chris explains tips for finding off-market deals and managing tenant relationships (including some wild stories!). If you’re thinking about investing in real estate or want to learn what it takes to truly succeed in property management, you won’t want to miss Chris’s thoughtful insights and candid stories from the field.Enjoy!Visit Chris at: https://patriot-properties.com/ Podcast Overview:00:00 "Instant Self-Showing Rental Advantage"05:52 Apartment Leasing: Act Fast Strategy12:36 Operational Success Determines Investment Outcomes18:07 Madison Real Estate Investment Surge22:43 "Challenges of First Property Investment"29:56 Real Estate Market Evolution Gaps32:30 "AI Transforming Company Operations"39:51 Balancing Maintenance with Convenience43:36 Maintenance Included: No Chargebacks Policy52:08 Strengthening Client Relationships54:10 "Value Add Strategy Explained"01:04:09 Unconventional Property Account Management01:05:49 Client Communication and Strategy AdjustmentPodcast Transcription:Chris Gantz [00:00:00]:I would say so. You know the Burr method, right? House hacking, I think that's always a great way. One of the things I've always said is, in my opinion, you know, one of the fastest ways to make money in real estate is to fix and flip. So if you can find the single family home, you're going to live in it, or the duplex, you're going to live in it, fix it up. While you live there, you're putting in all the sweat equity, do as much work as you can. Foreign.James Kademan [00:00:33]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link funded drawincustomers.com and today we're welcoming Slash, preparing to learn from Chris Gantz of Patriot Properties. We're going to be talking about property management. So, Kris, how is it going today?Chris Gantz [00:00:59]:Good, good. Excited to be here.James Kademan [00:01:01]:Yeah, thanks for being on the show. I'm excited here because I've interviewed quite a few people in the real estate...
Peter Shankman - Bestselling Author and the Founder of Help A Reporter Out (HARO)On the Value of ADHD in Business: "Faster Than Normal has sort of become the bible for ADHD and the concept that ADHD is a gift, not a curse."The data on entrepreneurs, even C-Suite executives is clear. We happen to lean towards having ADD or ADHD or some form of attention deficit. I'd argue it isn't a deficit, it is more short term focus as an advantage, as it allows for thinking fast, moving fast, making faster decisions and overall, accomplishing more.Peter Shankman, author of Faster Than Normal and founder of HARO (Help a Reporter Out) talks with us today about the limitations of ADHD, as well as the value of owning the diagnosis.He takes us through his entrepreneurial journey that includes many startups, some exits and a few great books.Listen as Peter explains all that he has done and how he has been able to do it, despite his label of having ADHD.Enjoy!Visit Peter at: https://sourceofsources.com/ Podcast Overview:00:00 From AOL to Dot-com PR04:36 Startup's Fall and Rebirth07:29 Backlink Spam and Subscriber Cull11:56 "ADHD as a Gift: Life-Changing Impact"14:29 Massive Exposure and Bold Stunts17:32 Chaotic Printer Smashing Event21:20 Harrow's Origin: Networking Made Easy23:58 Email Ads: High Open Rate Value28:47 Tree Insurance Confusion32:09 Private Equity's Destructive Impact33:46 "Entrepreneur's Transition Challenges"38:02 Unexpected Breakfast Encounter40:17 Harnessing Your Brain's Potential42:59 "Early Riser: Avoiding Traffic"Podcast Transcription:Person [00:00:00]:And I think that too many companies sort of forget that they initially started to solve a problem. Right. And maybe, look, maybe I'm just, you know, naive, but I kind of feel that if you work on something to solve a problem, you'll have much better success than you would if you work on something just to make money from it. Agreed. Money will come if you're doing it for the right reasons, I think is the best way to put it right. And so if you're doing it for the right reasons, the money will come.Person [00:00:44]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link funded drawincustomers.com we are locally underwritten by the bank of Sun Prairie Calls and Call Extraordinary Answering Service as well as the Bold Business Book. And today we are welcoming Slash, preparing to learn from Peter Shankman. Peter, I got to read this. You got a lot going on. We got six time best selling author, serial entrepreneur and the founder. This is the most important part that I've found at least of help a reporter out also dubbed the world's most authentic marketing expert. So that's not something you get dubbed a lot or every day.Person [00:01:26]:So Peter, how's it going today?Person [00:01:28]:It's going well. I'd love to know who said that.Person [00:01:30]:Yeah, who did say that? I don't know. It was in your bio. So I just figured somebody important did or somebody observant will call him.Person [00:01:38]:There you go.Person [00:01:39]:Let's. We got a lot of ground to cover and I think we both have a little bit of adhd. So let's roll with it here. Let's start out with the first business you started because it mentioned in your bio that you had sold a couple businesses. Yeah, I don't know how far back you want to go.Person [00:01:56]:So first company I started in the late 90s when the mid-90s I started my career with I had one full time job. I worked in America Online and I helped start and launch the AOL newsroom back when AOL was the Internet. The I left AOL in the late 90s and launched a PR firm that focused on the dot com world because dot coms were blowing up at that point with clients rangi...
Molly Hildebrandt - Hildebrandt Consulting LLCOn Learning and Knowing Thyself: "Being able to help people tap into their unique energy source will help them then be able to figure out where do they get energy? What are the energy drains?."Every professional athlete has a coach. The great athletes typically have an incredible coach. With business professionals, it is no different. But how do you choose a coach? What will the coach help you with?Molly Hildebrandt has a lifetime of experience in the business world and experience, first hand, some challenging times. Challenging enough for her to stop, rethink where she was heading and make a shift. With this awareness she made moves to build a business to help other professionals.We all know that entrepreneurship can be stressful, challenging and sometimes make your mind go a little crazy. This is where a professional like Molly can help.Listen as Molly explains a simple mental test to help you understand who you are, so you can then determine what you can do best to get into the groove of building your successful empire.Enjoy!Visit Molly at: https://www.mollyhildebrandt.com Podcast Overview:00:00 Unlocking Personal Energy Sources06:38 Discovering Your Intrinsic Self12:39 "Overloaded Mental Load"19:39 Avoiding Burnout Through Prioritization26:08 Overcoming Imposter Syndrome Struggles30:25 "Motherhood and Business Expectations"33:04 "Building Genuine Self-Esteem"40:52 From Bullying Roots to Leadership43:35 Choosing Executive Coaching Over Personal Training52:26 "Handling Criticism and Self-Esteem"56:10 Empowering Leadership Development Autonomy59:16 "Parenting: Recognizing Teen Growth Moments"01:04:39 Mother-Daughter Bonding Through Communication01:10:32 "Growth Amid Relationship Challenges"Podcast Transcription:Molly Hildebrandt [00:00:00]:Leaders and parents to discover who they are intrinsically, their uniqueness, so they can truly and intentionally lead from who they are, that the whole authentic leadership.James Kademan [00:00:11]:Yeah, you know, we love that word authentic.Molly Hildebrandt [00:00:13]:We love authentic. So authentic leadership. But then we really start to work through different thought processes and understand how their mind and their brain work so that they can dissolve and get to the root issue of various mental wellness hurts, hurdles and challenges. To really help them start stepping into mental resilience and to be able to hold their thought process regardless of what's going on with the kids or with.James Kademan [00:00:42]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com and today we are welcoming Slash, preparing to learn from Molly Hildebrandt of Hildebrandt Consulting. Molly, how is it going today?Molly Hildebrandt [00:01:05]:Oh, fantastic. Thank you for having me.James Kademan [00:01:07]:Thank you for being on the show here. Let's just start out with the basic foundation. What is Hildebrandt Consulting?Molly Hildebrandt [00:01:13]:Hildebrandt Consulting is a leadership development company.James Kademan [00:01:16]:All right.Molly Hildebrandt [00:01:16]:I facilitate leaders and parents to discover who they are intrinsically, their uniqueness, so they can truly and intentionally lead from who they are. That the whole authentic leadership.James Kademan [00:01:28]:Yeah, you know, we love that word, authentic leadership.Molly Hildebrandt [00:01:30]:We love authentic. So authentic leadership. But then we really start to work through different thought processes and understand how their mind and their brain work so that they can dissolve and get to the r...
Tara Ingalls - Tingalls Graphic DesignOn the How to Focus On a Specific Target: "What area of your business do you want to see move forward? And be very specific about your goal."Businesses need to market to survive. They need to market well to thrive. But how is a business supposed to market online when there are so many channels and an audience that flows from platform to platform?Tara Ingalls, on her third exciting visit to this podcast and founder of Tingalls Graphic Design, brings a wealth of knowledge from her 25 years in business. Our discussion dives deep into the intricacies of advertising, contracts, and the ethics and challenges small businesses face in digital marketing. From navigating misleading SEO services to harnessing AI in design, Tara shares both her personal experiences and professional advice.We'll also explore the power of social media, with Tara emphasizing platforms' roles in customer service and engagement rather than just sales. She'll share her strategies for leveraging Facebook and LinkedIn effectively, while also shedding light on the importance of setting clear marketing goals and having a robust digital presence through well-optimized websites.Listen as Tara offers a glimpse into Tingalls' unique company culture and her distinctive management style, proving that prioritizing employee well-being can drive productivity.Enjoy!Visit Tara at: https://tingalls.com/Digital Marketing Partner Checklist: https://tingalls.com/tips/2023/09/digital-marketing-partner-checklist/ Podcast Overview:04:21 Focus on one platform; it's not a sales tool.06:48 Social media affects behavior and consumption habits.12:14 Boost strategically using analytics; spend wisely.12:58 Review insights regularly to boost engagement.17:36 Set clear, measurable, time-bound marketing goals.21:08 Instagram isn't ideal for targeting older demographics.24:15 Companies overcharge small businesses for inadequate services.28:49 Set clear goals when hiring a marketing company.30:29 Include clear rates, tools, timelines, and commitments.33:02 Clarify reporting: layman's terms or technical jargon?36:45 Generative AI enhances images; ethical clarity needed.41:53 AI generated content replaces traditional design work.45:05 Websites cheaper than Tingles would terrify me.48:07 Ensure logo uniqueness with Google image check.51:52 Tingles 3-month hands-on internship for designers.55:37 Seeking easygoing, adaptable team member for growth.58:04 Prioritized well-being over business during COVID. Podcast Transcription:Tara Ingalls [00:00:00]:I was on the phone, with somebody doing a marketing consult and found out that they're paying a company out of state for, about $52100 a month, and they don't know whether that's translating into business for them.James [00:00:14]:You have found Authentic Business Adventures. The business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers dot com. We are locally underwritten by the Bank of Sun Prairie, and today, we're welcoming slash preparing to learn from Tara Ingalls of Tingle's design for the 3rd time. Mhmm. That's how awesome of a guest you are.Tara Ingalls [00:00:38]:3 Pete.James [00:00:39]:3 Pete. So welcome to the show.Tara Ingalls [00:00:41]:Thank you for having me.James [00:00:42]:Thanks for being on here. So tell me a story. Let's just start with the the beginning, way back when.Tara Ingalls [00:00:49]:You always have me start in the beginning.James [00:00:51]:I know. Well, just for the people that weren't lucky enough to watch the first two.Tara Ingalls [00:00:53]:So I shouldn't look at the camera? I should look at you? No.James [00:00:55]:Just look we're just chilling.
Beth Skogen - Beth Skogen PhotographyOn the Having the Eye for Beauty: "I think everybody's beautiful. Everybody."There is no such thing as an entrepreneur with just one idea. Beth Skogen is a living embodiment of that fact. Beth has a compelling journey that began with an internship at the prestigious VII Photo Agency in New York. Since starting her own photography business in 2009, she's captured authentic moments for businesses, families, and individuals, emphasizing original imagery over stock photos.Beth's entrepreneurial spirit extends beyond the lens. This is where it gets very interesting. She's also the founder of the Vegan Sausage Fest, an event that offers plant-based food creations as a delicious alternative to traditional meat-heavy festivals. Held on Memorial Day weekend, the festival has grown from a shared dream with her friend Lauren to a community event attracting over 1500 participants.Beth’s dedication to a vegan lifestyle even led her to start a vegan cycling team for RAGBRAI, a seven-day annual bike ride across Iowa. Her team, Powered by Plants Cycling, ensures that vegan participants have access to nutritious meals while on the road.Listen as Beth details how she built her photography business and rolled with a few changes, as well as how she started other ventures targeting a healthy lifestyle.Enjoy!Visit Beth at:Beth Skogen Photography: https://bethskogen.com/Powered by Plants Cycling: https://www.poweredbyplantscycling.com/Vegan Sausage Fest: https://www.vegansausagefest.com/The Vibrant Veg: https://www.thevibrantveg.com/Heartland Farm Sanctuary: https://heartlandfarmsanctuary.org/IG: @bethskogen @poweredbyplantscycling @vegansausagefest Podcast Overview:04:43 Learning photography licensing; met photographers, inspired.09:10 Internships helped transition to documentary photography business.12:14 Friend documented birth; inspired me to photograph.16:02 On-call birth duties caused scheduling conflicts.18:37 Guiding options for hand placements during photos.20:01 Helping people feel beautiful and comfortable photographed.23:53 Ensure hair, bangs, and necklace placement correct.28:00 Love capturing portraits and family life moments.32:02 Volunteers chop salads, feed and muck stalls.34:24 Volunteer or donate for Pasture Pals updates.37:17 Laura Montalbano accepted my culinary request.40:32 Planning campsites and unloading supplies for RAGBRAI.41:54 Many food options, scarce healthy vegetable options.45:23 Unique bao bun: Asian slaw, Sriracha aioli.50:42 Loved the unique bean patty at bar.Podcast Transcription:Beth Skogen [00:00:00]:This isn't the best side of my face. And my response to that is, well, let's do both, and you'll get to choose later because you never know.James Kademan [00:00:11]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Download downloadable audio episodes can be found in the podcast link found at draw On customers dot com. We are locally underwritten by the Bank of Sun Prairie, and today we're welcoming slash preparing to learn from Beth Skogen of Beth Skogen Photography. So Beth, how is it going today?Beth Skogen [00:00:36]:I'm good. It's Thursday.James Kademan [00:00:38]:It is Thursday. I'm excited. I'm excited because I've known you, I think, since a long time when there were not so many digits in the 2000. And people said 10 years ago, and you thought you're talking about the nineties. So let's start with Beth Skogen Photography.Beth Skogen [00:00:54]:Mhmm.James Kademan [00:00:54]:What do you take pictures of?Beth Skogen [00:00:58]:I photograph people. Okay. Let's see. I photograph for businesses. I take branding photos, lifestyle photos. I also photograph families and interiors,
Hannah Hammond - The FirmOn the Power of Having a Solid Team: "I think if you are your authentic self and you are putting yourself out there, then people who align with you are are gonna reach out to you and be like, I wanna work for you."Real estate investing is one of the best ways to grow your wealth. But where do you start and how do you invest in real estate?Hannah Hammond was a self-made millionaire by the age of 25, has invested in residential and commercial properties, started her own real estate brokerage firm and has build a lending company to help get deals done. On top of all of this, she happens to be an incredible person to chat with.Like the best entrepreneurs that find success, Hannah has taken on the mission of learning more so she can share more, helping other entrepreneurs and inspiring almost everyone that is lucky enough to meet her.Listen as Hannah shares her story, from starting and building her companies and the challenges she faced along the way. Problems are a sign of life, and it is the grace that Hannah has shown as she navigated these problems that helped her grow into the powerhouse she is.Enjoy!Visit Hannah at: KashedLending.com and https://realestateatthefirm.com/ Podcast Overview:00:00 Wanted wealth, found guidance in "Rich Dad Poor Dad."06:11 Retired lender offers private loans in Arizona.09:38 Managing a fund requires more diligence now.12:22 Transitioning from microloans to broader real estate funding.13:37 Small loans have higher interest; larger loans lower.20:20 Seeking balance beyond work-focused identity through meditation.21:46 Authenticity attracts aligned talent through social media.27:05 Commercial real estate sales down significantly post-COVID.28:57 High prices persist; real opportunities require recession.32:57 Had to self-manage finances for better outcomes.34:03 Started own brokerage to handle both markets.38:05 Hire values-aligned, entrepreneurial, independent, self-led individuals.42:54 Real estate remained my consistent career path.44:25 Partnerships are challenging; independence feels compromised.48:08 Sharing experiences organically attracts interested individuals.50:54 Driven by healing childhood trauma and self-worth.56:18 Assistants handle comments; direct messages prioritized.Podcast Transcription:Hannah Hammond [00:00:00]:I think if you are your authentic self and you are putting yourself out there, then people who align with you are gonna reach out to you and be like, I wanna work for you. And you almost get, like, a cult like following.James Kademan [00:00:15]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, as well as The Bold Business Book. And today, we're welcoming slash preparing to learn from Hannah Hammond, the founder of HB Capital and The Firm RE. So, Hannah, how is it going today?Hannah Hammond [00:00:45]:It is awesome. Thank you so much for having me here today.James Kademan [00:00:48]:Yeah. I'm excited to talk real estate with you because, well, it's a shifting market, but shifting in different ways that I didn't necessarily expect with interest rates going higher and then kinda lower and all that. So let's just start with the foundation here. Tell us what you do.Hannah Hammond [00:01:05]:Yeah. So I, I'm here local in Arizona, and I own a real estate brokerage called The Firm, and we do commercial and residential purchases, sales, leasing for our clients. And I also have a national private lending company. So we specialize in offering bridge loans to real estate investors so they can acquire value add assets at a discoun...
Leo Kanell - 7 Figures FundingOn the Power of Having a Solid Team: "If you're going to grow and scale something that is making money while you're on vacation and sleeping, then you got to have great leaders."Money makes the world go 'round. This is especially true in business. As your business grows, you may need to leverage money as a tool. How do you get funding for your business?Leo Kanell, founder of 7 Figures Funding, explains how the business financing world works.We explore essential topics like the importance of maintaining a healthy business bank account balance, leveraging alternative lending options when traditional banks fall short, and the evolving landscape of virtual events and content marketing in B2B environments. Leo also shares valuable insights on sourcing and retaining quality employees, the significance of personal and business credit scores, and the nuances of effective incentive structures in sales.We'll hear inspiring success stories, such as a beauty salon owner who expanded her business thanks to 7 Figures Funding, and gain practical advice on managing cash flow, fostering a positive company culture, and continuous learning and improvement for business growth. Whether you're a startup or an established small business, this episode is packed with actionable insights to help you secure financing, build strong credit, and thrive in today's competitive market.Listen as Leo explains what you can do to ensure that if and when you need funding, you have the right things in place to make it easy to get that yes from a lender.Enjoy!Visit Leo at: https://www.7figuresfunding.com/ Podcast Overview:05:07 Return on loan matters more than interest rates.07:14 Helping overlooked businesses thrive financially and succeed.12:49 Keep your bank account and taxes in check.14:48 Personal score: 720+; Build biz credit with three.17:31 Dun and Bradstreet boosts your business credit.22:49 Virtual events and videos are game-changers now.26:09 Top performers don't always make great managers.30:23 Misaligned incentives made financing operations inefficient.32:47 Make sure you're getting quality, cash-boosting clients.37:55 Pick smart banks for better business perks.39:37 Fintech platforms make getting capital super easy.43:04 Cash flow tool helps small businesses thrive.48:01 Great leaders, keep learning, handle cash flow issues.Podcast Transcription:Leo Kanell [00:00:00]:The magic number is 25,000. So a lot of the time strategically, we're going to be able to get a client, you know, 4 or 5 lenders who each give them $25,000 And that's usually the magic number.James Kademan [00:00:16]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we are welcoming slash preparing to learn from Leo Kanell, the CEO and founder of 7 Figures Funding. I'm excited to have Leo on the show because today, we are talking money in business, which are 2 things that well, they go hand in hand, and they're a lot of fun. It's what we're doing here. So, Leo, how is it going today?Leo Kanell [00:00:55]:James, going awesome. Excited to connect with the audience, and there's no doubt about it. Business is an adventure.James Kademan [00:01:02]:I was just reading on your website. It's talking about cash flow, which is essentially the lifeblood of business.Leo Kanell [00:01:07]:For sure.James Kademan [00:01:08]:Let's start out with what is 7 figures funding.Leo Kanell [00:01:11]:Yeah. Great question. So, for the last decade, we've been, serving small business owners. There's 30,000,
Jonathan Mclean - Mclean AestheticsOn the Power of Getting the Right People: "If you hire the best of the best people in your market that bring innovative ideas, are ready to hit the ground running, your business is gonna take off like no other."Hiring can be tough. As a business owner, especially a business owner in the medical spa treatment arena, you have a lot to contend with. Keeping up with the latest trends, keeping an office and clinic space nice and marketing to bring in the clients. Adding in hiring a strong team and you have a recipe for burnout.Jonathan McLean of McLean Aesthetics is here to help you with that. With his business and his growing pool of solid applicants in the aesthetic industry he has helped many businesses find the right employee for their aesthetic practice.Jonathan takes us through the essential role of aestheticians in med spas, balancing injectables like Botox with overall skin health. We'll also explore the art of building a cohesive team by aligning employee passions with company goals, a strategy that fosters long-term commitment and growth.Jonathan shares his journey, from navigating the business side of aesthetics to providing sage advice on recruitment, employee retention, and leveraging social media to find top talent. We touch on industry trends, recruitment challenges, the importance of integrity, and the enormous potential within this thriving field.Listen as Jonathan details his recipe for success in finding and retaining great people.Enjoy!Visit Jonathan at: http://www.mcleanaesthetics.com/ Podcast Overview:00:00 Curious about aesthetics business and client needs.03:42 Research interests merge health, science, and pop culture.09:08 Leveraging social media for job opportunities.11:21 Dedicated professionals with extensive training and experience.14:43 Med spa industry rapidly expanding with investment.18:55 Verify legitimacy before med spa treatments, avoid danger.22:33 Self-investment is crucial in medical industry careers.25:51 Cultivate audience; clear job descriptions essential.28:45 Add value and leverage industry's audience for growth.32:21 Research market competitors to set optimal pricing.35:10 Hiring top talent accelerates business success.37:12 Understanding clients, candidate qualification, setting expectations.42:02 Align passions of employees with company mission.44:01 Interviewing reveals psychological patterns and challenges.Podcast Transcription:Jonathan McLean [00:00:00]:Every now and then you get somebody that thinks they're bigger than the program. And I, fortunately, I don't like to work with those type of candidates because it's a team atmosphere in these med spas, unless you're working doctor and you 1 on 1, there's really not too much room for an ego.James Kademan [00:00:15]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found On the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, Calls On Call Extraordinary Answering Service, as well as the bold business book. And today, we're welcoming slash preparing to learn from Jonathan McLean of McLean Aesthetics. So, Jonathan, how are you doing today?Jonathan McLean [00:00:44]:I'm doing good. I'm doing good. It's sunny where I'm at, and, yeah, I'm doing good. It's amazing. How are you?James Kademan [00:00:50]:Nice. I'm doing very well. I appreciate that. Thanks for being on the show. Tell me just so that the listeners understand, what is McLean Aesthetics?Jonathan McLean [00:00:59]:Yeah. So McLean Aesthetics is a niche aesthetic recruiting firm. So what we do is we focus solely on aesthetic businesses like med spas, dermatology offices, plastic surgery offices.
Julie Cropp Gareleck - Dare to BecomeOn the Power of Drive: "If there was something we want, we built it. If there's something we needed, we would go get it."What could you become if only you trusted you could? What is the worst case and best case for you getting out and trying to be this higher you?Julie Cropp Gareleck asked those questions and many more on her way to going from the corner booth to the corner office. She shares her insights in her new book, Dare to Become.We have the inspiring Julie Cropp Gareleck, author of "Dare to Become" and founder of Junction Creative. Julie shares her invaluable insights on navigating the challenges of hiring and managing employees, understanding intergenerational work ethics, and balancing business growth with personal hurdles, such as infertility and motherhood.Julie and James also tackle the complexities and risks associated with AI-generated content and the importance of responsible usage to avoid plagiarism and misinformation. We'll explore how Julie's digital marketing firm adeptly responds to client turnover, the intricacies of hiring top-tier design talent, and the evolving landscape of digital marketing.Additionally, discover Julie's journey from her early career experiences to launching her own successful business, her motivations behind writing "Dare to Become," and her candid reflections on working through a high-risk pregnancy. Learn from her resilience and gain actionable advice for your entrepreneurial journey in this compelling episode of "Authentic Business Adventures." Don't miss out on our detailed discussions and personal anecdotes that offer a unique window into the entrepreneurial world!Enjoy!Visit Julie at: https://juliecroppgareleck.com/ Podcast Overview:00:00 Looking back for inspiration, then wrote book.04:14 In search of culture, founded Junction Creative.06:33 Quit job due to manager's demeaning behavior.09:40 Experienced in business, marketing, and strategy operations.13:10 18 months: No employees, $1M revenue, overnight.16:51 Adaptable and experienced designer excelling in digital era.21:46 AI-generated marketing content lacked completeness, needed education.24:19 AI as tool: do we need it everywhere?27:01 AI takeover led to inaccuracies, health problems.32:09 I've evolved, grown smarter, continually learning, adapting.36:14 Ensured best food, coffee; created positive experiences.37:52 Understanding and appreciating employees' individual paths fosters loyalty.42:01 Paused growth to focus on health and family.45:50 Writing always my passion; book inspires others.47:56 Last-minute photo ended up on book cover.51:36 Traditional publishing doesn't offer authors full control.Podcast Transcription:Julie Cropp Gareleck [00:00:00]:But I had to learn how to be a CEO and a mom 6 years into my journey, and boy was that a wake up call. And I while I could foresee that there was going to have to be a shift, I didn't anticipate the impact that those struggles would have.James Kademan [00:00:20]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found On the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, Calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from Julie Cropp Gareleck. I hope I said that last name okay. I'm trying.Julie Cropp Gareleck [00:00:48]:No. It's okay. It's great.James Kademan [00:00:51]:Author of Dare to Become, which is somewhat exciting, from the corner booth to the corner office. So, Julie, how are you doing today?Julie Cropp Gareleck [00:00:58]:I'm doing well. I'm glad to be here.James Kademan [00:01:00]:Yeah. We're glad to have you.
Michael Silva - Physical Therapy CoachOn Planning How to Market: "Different audiences react to different techniques."In this insightful episode of Authentic Business Adventures, host James Kademan sits down with Ross Jenkins, CEO of DigitalMe, to explore the intricacies of modern marketing. Ross shares invaluable tips and strategies on harnessing the power of email, SMS, and WhatsApp for business growth. From building strong email campaigns to leveraging WhatsApp for global outreach, this episode covers it all.Ross discusses the importance of knowing your audience, stating, “Understand who's purchasing. If most of your clients are middle-aged, male, and from California, then build a persona around that and market to it.” He emphasizes that a personalized approach to marketing is crucial for success.One of the highlights of the episode is Ross’s insight into email and SMS marketing. He explains, “Text messages always deliver...there isn't a spam box inside of it, so they're always going to deliver.” He further delves into the technology behind SMS marketing and how tools like ActiveCampaign and WhatsApp are changing the game.If you're curious about the world of digital marketing, how to build effective campaigns, and why knowing your audience is more important than ever, this episode is for you!Tune in to this episode to learn: The benefits of email, SMS, and WhatsApp marketing. Why upselling is one of the most powerful yet overlooked tools in e-commerce. The future of marketing automation with tools like predictive send. Available now on Spotify, YouTube, and all major podcast platforms. Remember to give us a thumbs up and share it with your entrepreneurial friends!Visit Ross at DigitalME.cc Podcast Overview:00:00 12 years in UK agency, communication struggles.05:36 Credit card company sent 3 AM payment text.06:24 PredictiveSend identifies your optimal email open time.12:35 First business: SMS to PayPal payment solution.14:00 WhatsApp marketing will overtake SMS usage.17:26 Spoke to agencies, decided to work independently.21:10 Fiverr's name misleads, targets prefer extensive projects.23:52 Preferred Upwork/Fiverr for cost-effective freelance services.28:08 Facebook ads, landing page, email, TikTok promotion.29:34 Finish projects before starting new ones.34:09 Segment audience by product interest for targeting.38:19 Answering service unsuitable for low-cost transactions.40:03 Boost value with add-ons during calls.45:12 Tipping prevents bartenders from seeking other jobs.47:19 Understand audience, build persona, market uniquely, use data.50:22 Build connections with trustworthy, competent colleagues is crucial.Podcast Transcription:Ross Jenkins [00:00:00]:If you visit one of my clients' websites, it automatically gives them your email address and your IP address and various other things. It doesn't give the customer your IP address, but I believe retention has it. So then you can email market to them directly. So So you just visiting that website without even giving them your information. They already have it.James [00:00:22]:You have found authentic business adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from Ross Jenkins, the CEO of Digital Me. So, Ross, how is it going today?Ross Jenkins [00:00:46]:Doing good. Thank you very much for having me on the podcast, James.James [00:00:49]:Yeah. I'm glad to have you. Today, we're talking marketing. So why don't we start with what is Digital Me?Ross Jenkins [00:00:55]:Sure. So Digital Me is a a full round agency that focuses,
Michael Silva - Physical Therapy CoachOn Preparing For an Exit: "I pulled myself out. I was the least revenue generating team member out of my whole team at the time when I sold, so I wouldn't be handcuffed to the business."What if I told you a $195 physical therapy session might only be reimbursed at $59? In this episode, we sit down with business coach Michael J. Silva, who specializes in guiding physical therapists through the tricky terrain of insurance contracts and pricing. Michael breaks down how insurance companies dictate pricing for physical therapy services, leaving therapists with little say in how much they actually get paid. Using a simple yet powerful analogy about selling a cup of iced coffee, Michael illustrates the struggle between what a service is worth and what insurance will allow.But it's more than just numbers—this conversation digs deep into the effects this has on the quality of care, the business side of physical therapy, and the uphill battle many clinics face to stay profitable. From the frustrations of dealing with paperwork and low reimbursements to finding ways to offer preventative care despite insurance limitations, this episode uncovers the real costs that come with delivering healthcare.Whether you're a physical therapist, a business owner, or simply interested in the inner workings of the healthcare system, this episode is packed with insights you won’t want to miss. Plus, hear how Michael successfully built and sold his practice, and how he now coaches other therapists to grow their businesses, avoid burnout, and navigate the insurance maze.Join us as we explore the highs and lows of physical therapy practices, with tips on how to thrive in a system that often feels like it's stacked against you.Visit Michael at: https://michaeljsilva.com/ Podcast Overview:00:00 Created Run Strong to prevent runners' injuries.06:51 Transitioning from PT to helping therapists grow.15:04 My kids aren't interested in healthcare careers.20:14 Health coach improving lives through somatic work.22:03 Small practices struggle; larger, diverse ones thrive.28:34 First client gained through friend's referral proves invaluable.33:30 Doctors overwhelmed by high patient quotas, lower reimbursements.37:25 Started business for health-conscious, motivated clients.42:38 Ebook on business basics and core strategies.50:07 Business coaching: prefer long-term packages for value.51:57 Passionate focus, AI, streamline processes, healthcare change.Podcast Transcription:Michael Silva [00:00:00]:You this cup of iced coffee. Right? I could charge whatever I wanted for it. If you're in contract with an insurance company, I can say, okay. I wanna sell you this cup of physical therapy services, and I wanna charge a $195 for that session. And they're gonna On, no. If you want our clients, we're gonna pay you $59, and you'll take it or you won't see our clients.James Kademan [00:00:21]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found On the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie, Calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing preparing to learn from Michael j Silva, the business coach specifically for physical therapists. So, Michael, how is it going today?Michael Silva [00:00:52]:It's going great. How are you doing, James?James Kademan [00:00:54]:I'm doing well. So tell me the physical therapist world in my mind, that's for people that are older broken. Right? Is that, I am guessing that is incorrect,Michael Silva [00:01:05]:but they are a, they are a frequent flyer of physical therapy services for sure. But physical therapy,
Victoria Thayer - Novii CPAOn Preparing For the Future: "It's always about making sure that you have time as a business owner to keep thinking about, okay, where do I think the industry is moving to? Where is the next thing?"In this insightful episode, we sit down with Victoria Thayer, the dynamic founder of Novii CPA, who has rapidly grown her CPA firm in just over a year, now boasting a team of eight. Victoria shares her unique approach to accounting that goes beyond traditional tax preparation, emphasizing the importance of marketing, long-term strategy, and creating a business that thrives on innovation and client satisfaction.Join us as we delve into Victoria's journey from solo entrepreneur to business owner, where she discusses the challenges and triumphs of managing a growing team, the significance of a well-structured sales funnel, and how her firm has successfully integrated modern marketing techniques to stay top-of-mind in the industry.Victoria also opens up about her commitment to continuous improvement, including her decision to implement a 360-degree feedback system within her team. She candidly shares the lessons learned from this process, revealing how she’s working on enhancing her communication and organizational skills to better lead her team.This episode is packed with valuable insights for business owners, particularly in the accounting industry, who are looking to scale their operations, improve team dynamics, and embrace a forward-thinking mindset. Whether you're a small business owner or a seasoned entrepreneur, Victoria's story will inspire you to think critically about your business strategy and the steps you can take to reach the next level.Don't miss this episode if you're interested in learning how to combine financial expertise with business acumen, all while fostering a culture of growth and innovation.Tune in to discover: The importance of balancing short-term and long-term marketing strategies. How to effectively manage and grow a team in a fast-paced business environment. The benefits of adopting a proactive approach to client services and internal operations. Key insights into the financial forecasting and strategic planning that drive business success.Listen now and learn from Victoria's journey as she continues to break new ground in the world of accounting and business managementVisit Victoria at: NoviiCPA.comPodcast Overview:00:00 Consider short and long term marketing strategies.07:16 Contemplating business success and personal fulfillment.15:17 Close working relationship, delegation, and operational improvement.16:05 Initial investment in hiring to create value.23:15 Dealing with challenges, support is beneficial.31:02 Improving communication and prioritizing thoughts through organization.35:07 Improving accountability, efficiency and mindset for success.40:27 Parenting spurs personal growth and learning.45:22 Financial modeling helps project future costs, revenue.48:49 Plan ahead to avoid tax bill surprises.55:52 Consulted accountant about different tax methods, changed approach.58:57 Plan ahead for business growth, update strategies.Podcast Transcription:Victoria Thayer [00:00:00]:And now when I have an urge to message someone that is just scattered, it's nothing very urgent, I either message myself or I email myself all my random thoughts, and then at the end of the day, I create a concise email, like, okay, these are all the marketing things or sales things that I thought of. Here it is what the idea is, the reason why, and despite the deadline, or how important it is so that they have. Because otherwise they were like, I don't know what this even mean.James Kademan [00:00:34]:And today we're welcoming, preparing to learn from Victoria Thayer of Novi CPA. And, Victoria, it's been a year.Victoria Thayer [00:00:42]:It's been a year. Yes.
Benjamin Morone - ZabotaOn Preparing New Recruits: "So the biggest thing is making sure that that onboarding is really good with a company contextual onboarding. So what are the values, this is who we are, this is the org chart, this is our philosophies around payment, those types of things."Join us as Benjamin shares invaluable insights into the advantages of outsourcing, the art of precise positioning, and the secrets behind securing authentic testimonials from clients. We also explore the practicalities of hiring executive assistants, the metrics behind recruitment success, and the strategic benefits of tapping into a global talent pool. Whether you’re a business owner looking to optimize your remote workforce or simply interested in the evolving trends of global staffing, this episode is packed with actionable advice and real-world experiences.Listen as Benjamin explains his tips and tricks for hiring, as well as the benefits of outsourcing for your business.Enjoy!Visit Benjamin at: https://www.zabota.io/Podcast Overview:00:00 Create job description with brief, clear information.05:38 Started with VAs, expanded to diverse roles.07:38 Philippines time difference affects focus on business.12:08 Direct hires with companies, no staffing agency fees.14:44 Determining role, time zone, and budget considerations.19:10 Executive assistant culture fit crucial for effectiveness.23:32 Two types of executive assistants for hire.25:02 Money-back guarantees and flexible 50% down payment.29:29 Effective onboarding crucial for employee longevity, retention.32:28 Changed name to show premium service care.37:45 Screening process designed to gauge candidate authenticity.40:04 Started staffing in Latin America due to accent.44:11 Understanding roles and tasks for delegating effectively.47:59 Client testimonials crucial for niche market success.Podcast Transcription:Benjamin Morone [00:00:00]:And the thing is everyone can recognize GED, like it's not that hard and it's very lengthy, it's very verbose with with all what it says. And so, we realized that like okay we need to make job descriptions that cut through the noise And so really making a job description that is is magnetic. So not using, like, cliche language, not saying, like, we're looking for a data driven guru or wizard who can, like, do this. Right? Like, people see those, and they just, like, cringe and shut off. That's what we found and that's what my recruiter said. She was, like, I applied to your job because you didn't have anything like that. You don't have, like, these weird buzzwords and it was just very short and you told me what I needed to know, the skills that I needed, the time zone, salary, like those types of things we we display. And people can make a a quick judgment on if they're gonna apply or not.James Kademan [00:00:50]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphs and successes of business owners across the land. Downloadable audio episodes of the podcast can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie as well as calls on call extraordinary answering service and the bold business book. Today, we're welcoming slash preparing to learn from Benjamin Marone of Zubota. So, Benjamin, how is it going today?Benjamin Morone [00:01:20]:Everything's everything's good. Another day living the dream. Thanks for having me on, James.James Kademan [00:01:25]:Everything is good. That's says every business owner, but sometimes you can just tell that they're peddling their rails underneath. Let's start with what is Zibota.Benjamin Morone [00:01:35]:Yeah. So Zibota is a recruitment firm, that staffs talent from Central Eastern Europe and then also Latin America into businesses in the States Canada and the United Kingdom...
Thomas Castelli - Hall CPAOn the Major Tax Value of Investment Real Estate: "When you buy a property, there's a noncash expense called depreciation. It's one of the biggest tax benefits of investing in rental real estate, and that's true whether you buy a rental property directly or whether you do it through a syndicate or fund."In the world of investing, you have a lot of options. One investment that has proved timeless is real estate. The globe is only so big, and owning a piece of it can be a profitable venture.But what are the tax implications of owning real estate? Thomas Castelli of Hall CPA dives deep to illustrate what are some tax strategies to save on taxes and make real estate a worthwhile investment.We'll also touch on some advanced tax strategies, including the benefits of depreciation and cost segregation studies, and how they can meaningfully reduce your taxable income. Thomas will share insights on navigating the ever-changing interest rates, the strategic use of tax planning, and the essential role of a proactive tax strategist. Plus, he’ll offer practical tips on identifying reliable sponsors and tax advisors, ensuring you maximize your investment returns while minimizing tax liabilities.Listen as Thomas lays out a plan for where to invest, how to invest and some tax strategies to make sure you get to keep most of your profit.Enjoy!Visit Thomas at: http://www.therealestatecpa.com/Podcast Overview:00:00 Attended real estate association, learned about syndication.06:04 Creating value through strategic commercial real estate investments.09:42 Review sponsor's track record before investing.12:44 Depreciation helps shield rental income from tax.15:58 Depreciation recapture on $200,000 capital gain.18:54 Depreciation calculation for $1 million property.23:24 Property report details, desktop study for smaller properties.26:55 Adapting tax reporting for past expenses possible.29:29 Save $10,000 in taxes with tax strategist.31:05 Leverage network, seek recommendations, vet through online content.37:01 Joining community and listening to podcasts helpful.39:28 Real estate plans changed due to COVID.43:21 Avoid sponsors with consistent underperformance and issues.44:47 Sponsors tested by asking extra questions.49:53 Business success stories with sponsor acknowledgements and gratitude.Podcast Transcription:Thomas Castelli [00:00:00]:Typically, these these cost segregation studies that you could there's they're done 1 or 2 ways, typically. The first way, is you would have an engineer who who is well versed in this in in this area. They would come down and do a they would survey your property. Think about almost like an inspection. Right? They're coming down. They're surveying the property. They're taking inventory of every component, and they're gonna go back to their office and they're gonna give you a report. That report's gonna say, okay.Thomas Castelli [00:00:23]:Well, your property has it's gonna give you, like, an itemized report. Okay. This this amount of property is gonna be 27 and a half year property. This amount's gonna be 15 year. This amount's gonna be 5 year, and that 5 15 years was eligible for bonus appreciation.James Kademan [00:00:37]:You have found Authentic Business Adventures, business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found on the podcast link from the draw in customers.com. We are locally and written by the Bank of Sun Prairie. Calls on call extraordinary answering service as well as the bold business book. And today, we're welcoming slash preparing to learn from Thomas Castelli of Hall CPA. We're talking real estate, and we're talking taxes, which I guess in the end, if you're making money with real estate, taxes go right there. So, Thomas, how are you doing today?
Glenn Plumby - Retired COO and AuthorOn the the Importance of Frontline Employees and Customer Service: "If that's a terrible experience, that guy could go on to have a terrible day."There are basically two ways to learn something. Dig in and make your own mistakes, which will take years and a lot of time, money and effort, or learn from those that have already done it, which if you pay attention can be done in a few hours or sometimes just moments.Glenn Plumby went from COO of a major convenience store chain to a bestselling author of a book entitled, A Charmed Life, which outlines his life advice for those juggling life and work.Glenn shares valuable lessons from his extensive 41-year career, discussing everything from the importance of prioritizing relationships and adapting to life’s changing priorities, to innovative marketing strategies and the complexities of labor management in the convenience store industry. He also touches on personal stories, such as learning to balance exercise and sleep and successfully navigating two marriages.Listen as Glenn delves deep into topics well outside of what I expected and into the tips, tricks and philosophies that can improve your life dramatically, if you take action on them.Enjoy!Visit Glenn at: https://www.amazon.com/Charmed-Life-Practical-Wisdom-Successful-ebook/dp/B0D3VM8VC5?ref_=ast_author_dpPodcast Overview:00:00 Book addresses transition from academics to workforce.09:29 Interest in extracurricular activities, soft skills crucial.12:19 Successful loyalty program for convenience store chain.19:24 Build diverse experience within a trusted company.24:41 Labor key to customer service and satisfaction.27:58 Store workers are undervalued during the pandemic.35:52 Collaborated on book, marketed to universities successfully.39:33 Building trust takes time, embrace people's identity.46:10 Taught operations about marketing, built understanding. Supported growth.52:32 Transition roles improve performance, provide soft landing.56:26 Time pie changes at 40, prioritize wisely.01:01:50 Second wife supported and understood work passion.01:04:35 Spouse neglect, prioritize connection, avoid future regrets.Podcast Transcription:Glenn Plumby [00:00:00]:The marketing people, if they're in a silo, they're gonna come up with all these great ideas and half of them are stupid. Right? They sound good in a boardroom, but it just doesn't work. We always reverse engineer In and put operating people in marketing along with some marketing, you know, talented people, and we were able to do that.James Kademan [00:00:20]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph successes of business owners across the land. Downloadable audio episodes can be found on the podcast link On at draw In customers.com. We are locally underwritten by the Bank of Sun Prairie as well as calls on call extraordinary answering service and the bold business book. And today, we're welcoming slash preparing to learn from Glenn Plumby, operations and marketing expert, former executive vice president and CEO I'm sorry, COO of Speedway convenience store chain, and author of a great book called A Charmed Life. So, Glenn, how is it going today?Glenn Plumby [00:00:59]:Wonderful. Been looking forward to this, and, it's been a great day.James Kademan [00:01:05]:Yay. You know? I love having people like you on the show. The people that have been there, done that kind of thing In of just the ones that talk about In, they've actually experienced it, lived it. I don't maybe you're still living it. Just you actually have the experience to to back up the information and advice that youGlenn Plumby [00:01:23]:give. Yes. Yes.James Kademan [00:01:25]:So let's start from the beginning. How does somebody end up in the convenience store business?
Mike Schuster - FiddleSmart MarketingOn the Getting Efficient Answers: "You might have people on the phone. It might be you, depending on your business, talking to owners, but you get the same kind of questions all the time when you're talking to people. So answer those on your website."Marketing and innovation are the two keys to success in business, or so the saying goes. But how is a business owner supposed to market their business when they are not a marketing business, they are a business that does something else? To get over this hurdle, a business can hire a marketing comapny.Mike Schuster, the founder of FiddleSmart Marketing joins us to chat about his business journey and adds some tips to successfully market your business. We delve into the importance of building business relationships and using marketing to scale them effectively. We discuss why the ultimate goal of a business shouldn't just be making money, but also serving a greater purpose and making a meaningful impact. Small business owners and entrepreneurs face unique challenges, and Mike shares his expertise on sustainable marketing strategies, ethical practices, and connecting with customers on an emotional level.Listen as we explore how to create enticing and user-friendly websites, the significance of transparency in pricing, and the pitfalls of chasing multiple marketing strategies simultaneously. Plus, Mike will reveal his journey from attending industry conferences to helping struggling businesses and ultimately starting his own marketing consultancy. Whether you're an entrepreneur looking to boost your marketing game or simply interested in genuine business insights, this episode is packed with valuable takeaways.Enjoy!Visit Mike at: https://fiddlesmartmarketing.com/Podcast Overview:00:00 Transitioned from corporate to entrepreneurial journey.05:56 Attended conference, offered marketing analysis, confident in abilities.07:15 Understanding industry dynamics and financial impacts.12:05 Ensure consistent experience in-store and online.13:02 Employees respond to hypothetical billboard question interestingly.16:41 Balancing choices to avoid decision paralysis.20:49 Forgetting names and occupations at social events.25:01 Navigating marketing budgets for maximum impact and reach.26:55 Pushback from ego-driven entrepreneurs on marketing ideas.32:08 Daily crew email template measures customer assistance.34:53 Motivation and pay raise didn't work.37:44 Entice with samples, let the crowd come.40:35 Observing food truck lines at Korn Fest.43:13 Understanding interconnectedness of ideas and portability.47:12 Provide detailed answers, pricing, and value.49:19 Transparency in pricing prevents high-pressure sales.Podcast Transcription:Mike Schuster [00:00:00]:The reason I like small businesses and entrepreneurs is there's such a bigger mindset and a a passion and a purpose behind why they're doing what they're doing.James Kademan [00:00:13]:You have found Authentic Business Adventures, the business program that brings you to the struggle stories and strength and successes of business owners across the land. We are locally underwritten by the Bank of Saint Prairie. Downloadable audio episodes can be found on the podcast link found at draw in customers.com. And today, we're welcoming slash preparing to learn from Mike Shuster, the owner of Fiddle Smart Marketing, which means that we're talking about marketing. So Mike, how is it going today?Mike Schuster [00:00:39]:Yeah. It's going really well.James Kademan [00:00:41]:I'm excited to have you because marketing game, I mean, it's very broad. Right.James Kademan [00:00:45]:it's a big game. So let's start out. Just let the world know what is Fiddlesmart Marketing.Mike Schuster [00:00:50]:Yeah. So FiddleSmart Marketing is a practice I started about 5 years ago,
Valerie McGeHee PhD - Author of Atomic GritOn the Her Recipe for Success: "If you had grit, if you could set goals, and you had some sort of social support, which was the missing piece, which is accepting help from others, accepting, mentoring for account help getting help with accountability, you would be successful."Just about every successful business owner has learned, often the hard and expensive way, that you often need to dig deep and find the drive and passion to push through whatever the current obstacle is so that they can keep moving forward. This is something like what people refer to as grit.Valerie McGeHee, a dynamic leader, author, and motivational speaker, shares her compelling story of grit and perseverance that led her to achieve incredible milestones, including the launch of her impactful book, "Atomic Grit." This is a skill that is not a nice to have for entrepreneurs, this is a must have.Listen as Valerie explains what is needed for all business owners to find and use their grit. She also shares some incredible tips to help you get moving in your business.Enjoy!Visit Valerie at: https://valeriemcgeheephd.com/Podcast Overview:00:00 Dissertation struggle leads to embracing social support.03:18 Setting goals, grit, and social support success.07:10 Epilogue shares story of challenging school experience.10:31 Received college scholarship, achieved academic success. Taught.14:41 Unexpected journey from teaching to business sales.17:48 Importance of career guidance for younger people.20:35 Decade of experience prepares for educational sales.25:17 Teaching English in China, juggling multiple jobs.27:20 Many lack goals and motivation for success.31:24 Leadership and management: challenging but fulfilling.36:18 Know numbers, communication, leadership, be always prepared.38:33 Senior leaders are great at storytelling with data.42:34 Delayed response, professor support, husband coaching dissertation.45:25 Moments of achieving ultimate happiness in accomplishing.Podcast Transcription:Valerie McGeHee [00:00:00]:So prior to being committed to this, it would ruin my day, my week if somebody asked, oh, are you finished yet? And I'm like, not yet.James [00:00:10]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes. Business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie and calls on call extraordinary answering service as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from Valerie oh, my goodness. Valerie McGeHee. Did I say the name right, Valerie?Valerie McGeHee [00:00:40]:Right. Valerie McGehee.James [00:00:42]:Alright. Author of Atomic Grit, which that's gonna be 1 of the coolest names of a book that I've ever heard. So, Valerie, how is it going today?Valerie McGeHee [00:00:51]:It's great. It's a beautiful day in Atlanta. And, I'm loving being an executive and now a new author. So it'sJames [00:01:00]:Nice.Valerie McGeHee [00:01:01]:Can't complain.James [00:01:02]:So let's let's start with the the Atomic Grit book.Valerie McGeHee [00:01:05]:Yeah.James [00:01:06]:What triggered you? What was the big inspiring moment or 2 that caused you to write that book?Valerie McGeHee [00:01:12]:So it began with my doctoral dissertation, which I did on grit goal setting and social support. And I had always been an overachiever my entire life. And I got to a point where I was stuck, and I could not finish writing my dissertation. And I was like, what the heck? I could I mean, I've accomplished so many things and did most of them by myself. So it was fun, but it was also a lonely journey of accomplishments.
Larry Pendleton - Larry Pendleton CPAOn the Getting the Right People: ""I gotta be able to kind of find the right people to trust instead of finding someone that I halfway trust and I gotta oversee every every step of the way."Just about every successful business owner has learned, often the hard and expensive way, that taxes can be a heavy burden to carry. Once your business starts bringing in some money, after going through all of the sweat and challenges, you learn that the government wants a very large piece. But how do savvy business owners navigate the tax code?They do it with skilled CPA's that do more than just enter numbers and spit out results. They do it with careful tax strategy to help you and your business make smart moves before it is tax time.Larry Pendleton is a CPA that went from hustling numbers like most accountants to really bringing tax strategy to his clients. Larry shares his transformative journey from having a limited mindset to becoming an astute real estate investor, thanks to the guidance of a trusted partner. We explore Larry’s first profitable residential investment, the challenges of dealing with contractors, and his strategic pivot from property flipping to new construction for better stability and lower risk.Larry sheds light on the intricacies of cost segregation, a powerful tax strategy popularized by the 2017 tax reforms, and discusses the depreciation rules that real estate investors navigate. We also delve into the concept of self-directed retirement accounts, a game-changing financial tool that allows for diverse investment options beyond traditional stocks and bonds.Listen as Larry gives details and strategies for both business taxes as well as real estate investing.Enjoy!Visit Larry at: LarryPendletonCPA.comPodcast Overview:00:00 Former athlete advising on tax strategies and coaching.05:15 Accountant becomes year-round adviser and coach.13:09 Struggling with project, need trustworthy professionals.15:57 Adapting real estate investments to market changes.22:45 Rolling over retirement accounts, choosing short-term investments.29:44 Lack of promotion of self-directing investments.31:30 Investors look for credibility, security in deals.38:05 Explore budgeting, technology, and planning for accounting.45:27 Clients aspire to be investors, achieving freedom.49:50 Public accounting firms specialize in different areas.55:52 Depreciation benefits and potential government changes summarized.57:41 Understanding tax savings and depreciation in investments.01:04:03 Quick cost assessment for new construction.Podcast Transcription:Larry Pendleton [00:00:00]:Then you wanna know, okay, how much you how much is needed? How is secured? Like, who are you? Like like, what's your credibility and and and and what's my returns are going to be. But it's the security aspect of where like, are you sure, like like like if everything goes wrong, like am I at least gonna be like make my money back where, like, with with stocks and bonds, like, you can really lose everything. You can lose everything in real estate as well, but that's more so just not doing the proper due diligence, not, not really knowing what you're doing.James Kademan [00:00:33]:You have found Authentic Business Adventures, a business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomerscom. We are locally underwritten by the Bank of Sun Prairie as well as calls on call extraordinary answering service and the Bold Business Book. Today, we're welcoming slash preparing to learn from Larry Pendleton, CPA and tax investment coach. So, Larry, how is it going today?Larry Pendleton [00:01:04]:It's going great, James. Thanks for having me. How are you doing?James Kademan [00:01:07]:I'm doing well.
Mickie Kennedy - eReleases PR AgencyOn the Knowing Your Audience: "A journalist's job is, of course, to produce content. But even more importantly is to keep their audience happy."News is everywhere, and most of it isn't exactly positive. A lot of it is pretty morbid and serves only to bring the eyeballs to whatever medium the news is being presented on. But those eyes are watching and reading and interested in this information that is taken as fact, almost to a fault.Which means that press releases can be a more powerful tool than a typical advertisement, which does not have the trust that a news article does.How do you get press releases written and released for your business?Mickie Kennedy, founder of eReleases, brings over 25 years of expertise in the PR world to his business, helping small businesses craft and distribute impactful press releases.Listen as Mickie explains why the majority of press releases should be concise, the art of adding human interest elements, and how to build meaningful relationships with journalists. Mickie also sheds light on the early days of Google's pay-per-click advertising and why he remains cautious about using AI for press releases. Plus, we'll uncover practical tips on leveraging earned media for SEO benefits, the importance of strategic PR campaigns, and the potential financial rewards of a well-executed press release.Enjoy!Visit Mickie at: https://www.ereleases.com/Podcast Overview:00:00 Weekly roundup of fast food and products.05:30 Leverage newswires for wide-reaching press release.11:39 News organizations pull and license articles from wires.19:26 Effective PR is about building relationships, not databases.21:25 A la carte, packages, and press releases.27:30 Small businesses benefit from sharing relatable stories.36:13 Small businesses at risk, targeted for breach.40:46 People can write press releases, AI helps.46:37 Build relationships with top media outlets.49:28 Reach out, highlight green efforts, standout quotes.57:30 Media articles build trust and influence conversion.01:01:24 PR campaigns need 6-8 releases for success.01:04:19 Regret over wasted money on ineffective PR.Podcast Transcription:Mickie Kennedy [00:00:00]:Had one client come to me and say, hey, Mickie. I followed your advice, but now my customers are mad at me. And I said, well, then you didn't you didn't follow my advice if your customers are mad at you. 1st rule is do not alienate your existing customer base.James Kademan [00:00:14]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomerscom. We are locally underwritten by the Bank of Sun Prairie as well as calls on call extraordinary answering service, and, of course, the bold business book. And today, we're welcoming slash preparing to learn from Mickey Kennedy of Ereleases, the PR model of the world, I suppose you would say, or something of that nature. So, Mickey, how is it going today?Mickie Kennedy [00:00:51]:It's going well. How are you?James Kademan [00:00:52]:I'm doing very well. Tell me just really briefly, I guess, in a nutshell, what is ereleases?Mickie Kennedy [00:00:59]:So ereleases is a press release distribution platform. I started it a little over 25 years ago. I started it as a database of journalist. I was doing PR and I was faxing at the time and a lot of journalists started requesting it for me to just email them. And I was like, wow, email is so much easier. And so I just started reaching out to journalists and building a database and took about a year. And I launched with 10,000 journalists who said I could send them press releases. And I was just a matchmaker sending press releases to journalists.
Jamie Gale - Helping Leaders Create Content and Podcast GuruOn the Power of Gratitude: "People that are grateful, abundance tends to come to them."Podcasts. Almost everybody has them, almost everybody listens to them. But how do you as a business owner get a podcast going? Should you get a podcast for your business?Jamie Gale, serial entrepreneur and podcast builder for businesses in many areas explains how podcasts work and if you should get a podcast for your business.The dynamic entrepreneur Jamie Gale delves into the essential aspects of launching and promoting a successful podcast, emphasizing the importance of investing in quality equipment and clear branding. She also shares her robust marketing strategies and highlights the significance of constructive feedback versus protective criticism when starting a business.Jamie, owner of Jamie Gale LLC, brings a wealth of experience from teaching kids yoga to managing a podcast network. She offers profound insights into managing business risks and the transition from in-person to virtual support during COVID-19. Tune in to discover Jamie's journey from a nonprofit marketer to a successful entrepreneur, her tips for podcast production, and her mentorship for business-owning moms.Listen as Jamie explains all that podcasting involves and if it is right for your business.Enjoy!Visit Jamie at: https://www.jamiegalellc.com/Podcast Overview:00:00 Started kids' yoga company, expanded to include parents.06:02 Passion for kids yoga led to entrepreneurship.09:20 Teaching kids yoga to promote mental wellness.13:00 Balancing projects with family and childcare.14:59 Growth through small steps and collaboration with educators.18:06 Business grew organically through minimal marketing efforts.20:16 Created personal and professional development group for moms.24:30 Certifications and training to lead diverse groups.28:43 Identify supportive voices and filter their feedback.31:12 Starting a business was treated casually by narrator.35:46 Entrepreneurial-minded individuals face fear in business.37:59 Preference for in-person meetings over virtual.40:49 Enthusiastic podcast consumer embraces learning about production.43:45 Podcast networks support shows in various ways.48:22 Invest in a good mic for clarity.52:54 Video editing more laborious than audio. Consider audience preferences, add video accordingly.Podcast Transcription:Jamie Gale [00:00:00]:But, I really urge my clients to think anytime their mom, let's just in this example, says something like, what are you gonna do if nobody buys it? Instead of feeling like, yeah. What am I gonna do if nobody buys it? You know, that that they say she's just coming from a place of protection.James Kademan [00:00:18]:You have found Authentic Business Adventures, a business program that brings you the struggle stories and triumph and successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie. Downloadable audio episodes can be found on the podcast link found at draw in customers dot com. Today, we're welcoming slash preparing to learn from Jamie Gale, the owner of Jamie Gale LLC. And today, on this podcast, we're talking podcast. So, Jamie, how is it going today?Jamie Gale [00:00:46]:It's going awesome. I'm really glad to be here.James Kademan [00:00:49]:Yeah. Thanks for being on the show. So tell us just to lay a foundation here. What is Jamie Gale LLC?Jamie Gale [00:00:55]:Yeah. So Jamie Gayle LLC is my company. I own a program agency, and through that, I develop and operate programs in 2 main areas. 1 is for kids and families. So I have own a kid's yoga company. I co direct a summer day camp and after school enrichment program. I have trainings for educators. And then the other section of my programs is for business leaders and entrepreneurs.Jamie Gale [00:01:18]:
Susan Gresham - The LinkedIn LadyOn the Power of Gratitude: "People that are grateful, abundance tends to come to them."Social media for grown-ups is really what LinkedIn has become. It is the place to be as a professional and as a person wanting to connect with business owners and professionals to help you on your professional journey.But like most social media channels, there are a ton of different things you can do and the rules are always changing. This means it helps to have a professional help you get the most out of your time on the LinkedIn platform.Susan Gresham, the LinkedIn Lady, as she is affectionately called, helps people with their LinkedIn profiles. With this truly inspiring guest, we're diving deep into the world of LinkedIn—covering everything from crafting impactful posts to leveraging the platform for professional networking and personal branding. Susan shares her invaluable insights on creating meaningful content that resonates with your audience, the balance of providing value vs. selling, and the importance of consistency and authenticity. We'll also explore the dos and don'ts on LinkedIn, including avoiding scams and fake profiles, and Susan's personal journey of rediscovery and entrepreneurship after losing her job during the 2008 recession.Listen as Susan explains how she has built her business and some tips to how you can improve your LinkedIn profile.Enjoy!Visit Susan at: https://www.sue-gresham.com/Podcast Overview:00:00 Networking encounters often involve vague corporate language.05:58 Many people not using LinkedIn regularly for networking.06:50 Professional social site with occasional political content.10:51 Building trust and awareness for authentic branding.15:44 "Connecting on LinkedIn: known vs. everyone"19:54 Scrolling on Facebook for personal and learning.22:36 LinkedIn constantly changing look, adding video features.26:20 Email marketing targets audience, with varying costs.29:37 Suspicion of identity theft schemes and scams.33:30 Massive unemployment led to widespread job loss.34:59 Struggled to find direction, now teaches LinkedIn.38:19 Initially built business through personal referrals and networking.43:56 Received severance pay, traumatic, found support, passion.47:34 Discovering impactful stories, knowledge, and emotional intelligence.51:24 Helping entrepreneurs elevate their business through LinkedIn.Podcast Transcription:Susan Gresham [00:00:00]:The skills area has changed 18 different ways, 20 different times as far as how it looks, where it's showing up, the value, how it's weighed in the algorithm. So there's a lot of that stuff that's constantly happening with LinkedIn. But the bottom line is that LinkedIn is was started for job seekers and for people for their for career advancement. That has not changed.James Kademan [00:00:27]:You have found Authentic Business Adventures, a business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from Sue Gresham, the LinkedIn lady. So, Sue, how are you doing today?Susan Gresham [00:00:55]:I'm just doing great. Thanks for asking, James.James Kademan [00:00:58]:Yeah. So LinkedIn lady, tell me a story. You got that name for a reason, I imagine.Susan Gresham [00:01:04]:I did. It's it's very interesting, maybe. We'll see. I guess you can decide. You can tell me if it's interesting.James Kademan [00:01:11]:I will just go on and assume that it's interesting.Susan Gresham [00:01:13]:Alright. So, a tiny bit of backstory is that I am out, I am located in Hartland, Wisconsin,
Eric Cogorno - YouTube Golf EducationOn Believing In Yourself: "That was the first time that my brain felt like it was allowed to think big enough. It was the first time I really allowed myself to imagine, what would even be possible here?"Just about every kid wants to be famous on YouTube. Many adults have the same desire. But what does it take to make it on YouTube?Eric Cogorno has made a name for himself in the golf world. Through his videos and lessons he has taken his skills and brought them to life for others to grow with. He has taken his skills and made a career out of them.Today we’ll explore Eric's innovative approach to content creation, his strategic use of platforms like YouTube, and the lessons he learned from industry giants like Tony Robbins and Grant Cardone. We’ll also discuss the challenges of standing out in a saturated market, the importance of finding the right partners and employees, and the value of pushing through discomfort for personal and professional growth. Whether you're an aspiring entrepreneur, a social media enthusiast, or just curious about golf, there’s something here for you.Listen as Eric discusses his process and the path he has built and followed to lead to the success that many YouTubers, myself included, can learn from.Enjoy!Visit Eric at: https://cogornogolf.com/ and https://www.youtube.com/c/EricCogornoGolfPodcast Overview:00:00 Video editing requires a lot more work.07:30 Three buckets: content, editing, and engagement.15:22 Watched goal-setting video, expanded mindset, new possibilities.21:42 Realizing need for backup plan after college.24:31 Coaches feel insecure and over deliver.28:39 Utilized social media for financial and coaching growth.35:49 Seeking insight on coaching and taking action.39:26 People have pain threshold for achieving goals.47:45 Delegate tasks to specialists for faster, better results.51:40 Analytical guy trusts gut, values quick onboarding.59:39 Slow and steady growth, prioritize main goals.01:03:58 Analyzing content for patterns and themes.01:09:49 YouTube is my main focus, not Instagram.01:12:34 Key conversation can make 1000s. Marketing efforts initiated.01:22:14 Confusion over golf and desire to learn.Podcast Transcription:Eric Cogorno [00:00:00]:And I think a common trait of a lot of coaches in the beginning is when you feel insecure and probably in a lot of transactions, we tend to over deliver or over give too much talk and too much information. Like when I get a golf lesson now, James, just to put in perspective, I might give a student one, maybe 2 main things to work on. Probably like if you delve into someone's business model and you're like, hey, we gotta focus on, like, this one thing first. Same thing with a golf lesson. But in the beginning, when you're nervous, you know what's going on. I might be slinging out 10 things. I mean, I'm giving them all kinds of stuff to do and then nothing gets done.James Kademan [00:00:35]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and strength and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers .com. We are locally underwritten by the Bank of Sun Prairie and calls on call answering service, as well as the Bold Business Book. And today we are welcoming slash preparing to learn from Eric Cugorno, how to build an online coaching business. So, Eric, hopefully, I didn't butcher your last name too bad. How is it going today?Eric Cogorno [00:01:08]:Yeah. Everything's good. You said that perfect. Most people have a hard time with that. That was, that was perfect, man. Everything's great. Appreciate you having me here, James, and look forward to, providing some value for the audience.James Kademan [00:01:17]:Yeah. So just so the audience knows,
Melissa Brumm - Slow Life RevolutionOn Achieving Victory in Business: "So it's sort of like if we help them win, we win. And then if we keep helping them win, we win. Everyone wins."Every entrepreneur shares at least two common traits: 1) They have boundless ideas and 2) They are crazy busy trying to keep up with all that they have going on.Melissa Brumm has taken these two challenges and created a coaching program to help entrepreneurs understand control amongst all of the technology that is endless in it's demand for our attention.On top of all of this, Melissa discusses her many other business pursuits, including "Melvis.Rocks" and explore her passion projects, as well as her work with a Beatles tribute festival outside Louisville, Kentucky.We'll also chat about her experiences in the entertainment world, her mother's influence in music and broadcasting, and her ventures in event planning, yoga instruction, and horticulture therapy. Plus, don’t miss her insights on the impact of technology on our daily lives and her heartfelt stories about pursuing her dreams.Listen as Melissa explains the trials and tribulations of being an entrepreneur full of ideas and learning how to act on only a few of them.Enjoy!Visit Melissa at https://www.melissalbrumm.com/Podcast Overview:00:00 Response to overwhelming connectivity, advocating for relaxation.03:58 Modern overwhelm: online, emails, constant mental clutter.08:34 Questioning the need for social media validation.10:51 Balanced perspective on technology and self-worth.14:31 Encourage interaction instead of phone distractions.17:56 Questioning the need for constant entertainment.21:06 Unexpected journey from joke to professional singing.22:50 Humorous performances featuring Sunny and Cher impersonations.26:29 Livestreaming singing and dancing from bedroom setup.29:55 Feeling safe in Halloween costume, gaining confidence.35:05 Preference for various music acts and impersonations.35:48 Admiration and amusement for impressive skills.41:44 Connecting with nature through hands-on activities.43:28 Certified yoga instructor planning meditation retreats.47:22 Introduced to playing cello out of obligation.51:30 Mechanic has expensive equipment but no profit.52:18 Business program showcasing owner's struggles and successes.Podcast Transcription:Melissa Brumm [00:00:00]:There is something to, like, horticulture therapy of, like, getting your hands dirty, working with your hands to, like, get you out of that mental, like, yeah. Just being, like, oh, I need to get that thing done. And you respond to that person. It's just, like, no. Just to put your hands in some dirt.James Kademan [00:00:16]:You have found Authentic Business Adventures, a business program that brings you the struggle stories and triumphant successes of business owners across the land. We're locally underwritten by the Bank of Sun Prairie. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. And today, we're welcoming slash preparing to learn from Melissa Brum, the founder of Slow Life Revolution. So Melissa, how is it going today?Melissa Brumm [00:00:42]:It's great.James Kademan [00:00:43]:It's good. Just fine.Melissa Brumm [00:00:46]:It's good. Yeah. Alright. It's really stressful, you know, it's a little stress stressful time right now, butJames Kademan [00:00:50]:Because of being on the show? Yeah. I'm sorry. No. So other just stuff going on.Melissa Brumm [00:00:56]:Just life, you know. Yeah. Alright. All the different things I got going on in my head, which you'll Yeah. Right. We're aboutJames Kademan [00:01:02]:to crack that can right open here. Yeah.Melissa Brumm [00:01:04]:How are you?James Kademan [00:01:05]:I'm doing tip top. Good. I got a super awesome guest in the studio here today, so I can't go wrong.
Clayton Bates - Shopify ExpertOn Achieving Victory in Business: "So it's sort of like if we help them win, we win. And then if we keep helping them win, we win. Everyone wins."Shopify has grown to be dominant force in the e-commerce world. Holding about 20% of the market share of e-Commerce platforms, it allows sellers to get up and running quickly. But how do you take your Shopify store from existence to actually making sales?Clayton Bates is a Shopify Expert. He helps Shopify store owners build their stores and get them known to customers that buy. One of only a few certified Shopify Experts, Clayton has seen it all and shares his insights.In this episode, we dive deep into the strategies that have made Clayton a sought-after consultant, from leveraging personalized Loom videos to building rapport by offering free value upfront. We’ll explore the significance of Shopify 2.0, the growing trend of businesses migrating to Shopify, and the importance of a simple, user-friendly website structure for maximizing conversions.Clayton also discusses the vital role of social media in driving traffic to Shopify stores and how businesses are using unique approaches to grow their customer base. Plus, we uncover five common mistakes Shopify store owners make and the essential factors that influence success in the competitive world of e-commerce.Listen as Clayton explains his steps to help grow Shopify businesses and how you can grow your Shopify business as well.Enjoy!Visit Clayton at: https://www.inspiresmallbusiness.com/Podcast Overview:00:00 Analytics show low conversion, high potential profit.04:53 Chose to learn and build, gained agency.08:42 Became Shopify expert, handled surge in leads.10:45 Previous employees struggled, eventually found skilled coder.12:54 Insecurity and growth in freelance quoting experience.16:19 Free software advice, grabs attention, builds rapport.22:23 Scanning and adding trading cards to website.24:23 Shopify Expert hiring process changed 6 months ago.28:17 Shopify prioritized country, mostly Australia, few clients.31:11 Using images and headings can improve readability.35:59 "Time is finite, use it wisely. Conversion rates?"37:04 Good images, structure, and user experience important.43:16 Experienced consultant helps businesses optimize conversion rates.46:04 Focus on building relationships, not just websites.47:17 Help clients grow and we succeed together.Podcast Transcription:Clayton Bates [00:00:00]:It'll tell you, like, conversion rate is 1%. Average order value is $50. Returning customer Bates 15%. The traffic is coming from here. People landing on the home page this many times, this many traffic. So it's got basically everything sort of thing. So, yeah, I'm very good at, like, just looking at analytics and being like, oh, how are you not making $10,000 extra a month? And then we rebuild the website. They make 10,000 extra sort of thing.Clayton Bates [00:00:26]:So it's sort of like I can't explain how my brain actually can do it probably, but normally, if I say, like, 5,000, I'll make 10,000 extra. So I normally lowball myself. SoJames Kademan [00:00:40]:You have found Authentic business adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomerscom. We are locally underwritten by the Bank of Sun Prairie, and today, we are welcoming slash preparing to learn from Clayton Bates, the founder of Inspire Small Business, a Shopify expert. So, Clayton, how is it going today?Clayton Bates [00:01:06]:Yeah. Good. Thanks. Thanks for having me.James Kademan [00:01:08]:Yeah. Thanks for being on here. So let's for the people, I'm gonna say more or less like me, tell us, just broadly speaking, what is Shopify?Clayton Bates [00:01:17]:
Phil Anderson - Candidate for US SenateOn Discovering a Disturbing Truth: "It was an indication to me right off the bat that things weren't being run as honestly and fairly and democratically as I had thought they were."It is a rare person that believes that any government is doing the best job they can for the people they are supposed to represent. But while most people complain or attempt to solve these problems from their arm chairs, Phil Anderson is actually getting up and doing something about it.We cautiously venture into the realm of politics with our guest, Phil Anderson, a dynamic figure running as an independent candidate for the U.S. Senate. We'll explore his personal insights into the process of running for political office, the intense challenges faced by third-party or independent candidates, and his distinct strategies for engaging in a political landscape dominated by two major parties.We discuss the challenges facing anyone running for office and the deeper challenges when you are not backed by one of the 2 major parties. We also discuss the limitations that the 2 party system has caused, likely by design of the 2 parties in this 2 party system.Listen as Phil explains his journey that led to him running for many political seats, from governor to senator.Enjoy!Visit Phil at: https://www.andersonforussenate.com/00:00 Life-long political observer runs for Senate.05:58 Efficient time use for volunteer door-knocking.09:04 Ran for office, gained experience, learned campaigning.12:39 Russian man stranded on island, rescued after 20 years.14:31 Acknowledging US government's historical influence on people.17:05 Presidents lack control, donors hold the power.22:08 Politics fueled by tribalism and climbing ambition.23:50 Grown from small group to widespread support.28:13 Gaining media attention and increasing poll numbers.31:03 Libertarian candidate considered, family support emphasized.35:32 Campaign staff working to gather signatures.37:41 Traveling across state to meet supporters.40:17 Campaign emphasizes disrupting corruption, capturing protest vote.44:04 Fundraising for debates, past donors, phone calls.45:57 Candidate seeks open dialogue & accountability from opponents.48:49 Debate criteria restrict independent and third-party candidates.Podcast Transcription:Phil Anderson [00:00:00]:The people that I worked with were very nice, the local people. But you could see, like, the I don't even know what the word is for it. But like the the tribalism that went on and my experience was with the Republican party in Wisconsin, but I'm sure it's the same with the Democrats. This tribalism and everyone's desire to climb, it was really more a lot of people that were trying to work up the ladder either in running for public office or in the administration or bureaucracy of the party, and that's all they were about.James Kademan [00:00:30]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and strength and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers dot com. We are locally underwritten by the Bank of Sun Prairie, and today, we're welcoming slash preparing to learn from Phil Anderson for US Senate here. So, Phil, how is it going today?Phil Anderson [00:00:54]:Fantastic. Thanks for having me. I appreciate it very much.James Kademan [00:00:56]:And I'm excited to chat with you because I don't know that I've actually conversed with anyone that was running for office to learn about the ins and outs of what it takes to actually run for office. There's a lotPhil Anderson [00:01:07]:to it. When I first started, I ran for office for the first time in 2014 and knew basically nothing, just decided that I needed to do something and then discovered things along the way.
Nathan Boehm - Diventures - Sun Prairie, WIOn Knowing Where to Set the Bar: "Always the goal for the first day is not to cry in the water. You know, set it nice and low.."Nathan will share with us the fascinating growth story of Diventures from a modest beginning to an enterprise spanning 18 locations nationwide offering an array of aquatic services, including a robust swim school and exciting scuba diving adventures.Nathan dives into the intricacies of managing such a complex operation, touching on everything from the difference between dry suits and wetsuits to the challenges of teaching swimming techniques effectively. He'll also discuss the importance of building lasting relationships with clients and how he's helping the business thrive by fostering a community through swimming, whether they're four months old or part of the senior citizens' classes.Listen as Nathan explains the ins and outs of getting both kids and adults in the pool and learning how to swim comfortably and while having fun.Enjoy!Visit Nathan at: https://www.diventures.com/locations/sun-prairie/00:00 Classroom work then certification vacations to dive.04:55 Transition ideas from womb to water, baby excels.07:51 Living in tent after rent increase, job searching.12:29 "Rewarding aquatics work with special needs children."15:23 Comparing strength and swimming technique casually.16:35 I run the business and have employees.20:32 Testing water pH using colorful science kit.24:51 Parents can start swim lessons at age three.26:26 Free trial swim lessons offered for parents.30:23 Flippers used for fun and better swimming.33:57 Coordinate movements, maintain momentum, and express emotion.Podcast Transcription:Nathan Boehm [00:00:00]:You can totally default the doggy paddle. Just make sure you're not doggy paddling like this. And you want to have your arms out a little bigger.James Kademan [00:00:04]:Okay.Nathan Boehm [00:00:05]:So you can move more water, man.James Kademan [00:00:06]:That's great advice.Nathan Boehm [00:00:06]:No, you can't. You can't be a t rex and swim, right? No t rex arms allowed. You need big arms.James Kademan [00:00:11]:All right.Nathan Boehm [00:00:11]:You need bigger. Unless you have a tail. If you have a tail, then you could be a dinosaur. So, yeah, most kids don't have a tail either, so that's usually what I tell them. Yeah, if you have a tail, you can totally swim however you'd like.James Kademan [00:00:22]:You have found authentic business adventures, the business program that brings you the struggle, stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link. Found@drawincustomers.com we are locally underwritten by the bank of Sun Prairie, and today I am welcoming, preparing to learn from Nathan Boehm, the aquatics experience manager at Dive ventures in Sun Prairie, Wisconsin. So, Nathan, how is it going today?Nathan Boehm [00:00:50]:It's going good. Thanks for having me. I appreciate it. I was looking forward to this.James Kademan [00:00:53]:Yeah, this is exciting. Aquatics experience manager. Tell me about that.Nathan Boehm [00:00:57]:Yeah, so, yeah, I handle the day to day operations of the diventures in the swim school side of things, so enrolling people into swim lessons, training the instructors, overseeing the swim program, and making sure everybody's having a happy and fun time. Yeah.James Kademan [00:01:12]:So diventures, is that franchise or is that so?Nathan Boehm [00:01:14]:No, we have one single owner. His name is Dean Hollis. He's a wonderful man. We started in Omaha, Nebraska.James Kademan [00:01:19]:Oh, wow.Nathan Boehm [00:01:20]:And then when I came on, and I started in 2020. Yeah, you wouldn't think of like a swim school dive location, Omaha, Nebraska. But people like to travel,
Randy Lenz - Real Estate Agent ExtraordinaireOn the Cost of Change: "It's a little bit daunting right now because some of the new people coming in have no clue how they're even going to get paid."We all need someplace to call home and for those trying to live the American Dream, that means buying a house. But with some recent changes in how real estate agents get paid, interest rates going up and home prices not really dropping, the market is a tumultuous place to do business.Randy Lenz is a real estate agent with decades of experience. As of this year, he has seen it all.We're lucky enough to hear some insights as Randy shares his thoughts on the current market conditions influenced by changes in interest rates, the impactful rise of online platforms like Zillow, and the shifting dynamics in property listings and agent commissions. We’ll explore how these factors are reshaping the way realtors operate and the implications for buyers and sellers in the Madison area and beyond. Randy also discusses the potential future changes, including the impact of artificial intelligence and other technological advancements on the real estate industry.Listen as Randy explains the best time of year to buy a house, the best time of year to sell a house and how to navigate the minefield that is real estate.Enjoy!Visit Randy at: https://www.realtor.com/realestateagents/56737bd67e54f701001dd179Podcast Overview:00:00 Excited about first house, interest rates fluctuate.05:13 Realtors face challenges with keys and commissions.06:27 Home buyers will struggle due to spending habits.11:42 Realtors face real expenses for their work.13:36 Housing prices soar, making it unattainable for many.16:50 Flexible timing benefits buyers in our market.20:23 Zillow dominates market, inaccuracies frustrating for buyers.23:26 Realtors essential for immediate market response.25:55 Realtors uncomfortable representing property they haven't seen.30:08 Get broker's license, open real estate company.34:55 Buyer's agents may undercut fees, risking inexperience.37:41 Investors bought cheap, rehabbed, and sold for profit.38:46 Market shift due to rejected low offers.43:20 Income determines housing affordability, market correction expected.47:07 20% belief, 20% disbelief, 60% indifferent.50:44 Willingness to learn affects pay and prices.52:21 Office lease abandoned due to lack of foot-traffic.Podcast Transcription:Randy Lenz [00:00:00]:Realtors aren't stupid. I had a house once that I listed across, from a graveyard. I mean, one of the Next said, quiet neighbors.James Kademan [00:00:08]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We're locally underwritten by the Bank of Sun Prairie. Downloadable free audio episodes of this podcast can be found at drawincustomerscom at the podcast link. Today, we're welcoming slash preparing to learn from Randy Lenz. Randy is in real estate Randy he's gonna teach us all the things about all the changes in this crazy, crazy real estate world.Randy Lenz [00:00:37]:That is true.James Kademan [00:00:38]:Randy, how is it going today?Randy Lenz [00:00:40]:Not bad, James.James Kademan [00:00:40]:Good toRandy Lenz [00:00:41]:see you again, my friend.James Kademan [00:00:41]:How are you? You? I'm doing well. I am looking at the market. I look at the market every single day for what's for sale and all that kind of stuff, just dabbling in there, seeing what's going on.Randy Lenz [00:00:51]:Turn it off, James. It's gonna make you crazy right now.James Kademan [00:00:53]:You know, I just feel like maybe I'm just grossly underpaid or it's just a weird it's a weird dynamic. Right? Interest rates were way way low, then interest james rates went what I considered,
John Casmon - Casmon CapitalOn Being Aware of What Can Go Wrong: "I was making money. I grew my net worth. But at the end of the day, if I got fired from my job or if I got let go, I didn't have enough money to pay all of my bills."Get your money to work for you is great advice. Real estate investing is a great way to do that. Taking real estate investing a step further to making your investments truly passive is by utilizing the skills of those that pool investors together to let economies of scale get your money to work for you, without you having to find property, deal with tenants, make repairs and take those 24/7 calls.But how do you get started in passive real estate investing?John Casmon of Casmon Capital has shares his transformative journey from corporate America to becoming a beacon for busy entrepreneurs and business owners seeking to grow their wealth through real estate. His company bridges the gap for individuals who have the capital but not the time or expertise to manage investments, guiding them through passive investment opportunities in multifamily apartments.In this episode, John imparts his wisdom on scaling from smaller properties to significant multifamily deals, the intricacies of tax strategies, and the undeniable importance of having a detailed business plan. We'll explore the necessity of creating jobs and providing housing to benefit from tax breaks and hear why honesty in tax planning is crucial for long-term success.Listen as John explains some realistic strategies and real world examples of how you can make your money work for you.Enjoy!Visit John at: https://casmoncapital.com/Podcast Overview:08:27 Interest in making money sparks business partnership.15:26 Managed finances, realized need for partnership opportunities.16:03 Partnered, educated, scaled, and helped others financially.22:15 Bonus depreciation allows accelerated tax savings for investors.29:34 Utilize tax strategies to maximize and empower.32:25 Expect expertise, frustration when not delivered. No trust.39:26 Envision possibilities, seek mentorship, replicate successful strategies.45:39 Challenging question about selling rental properties discussed.47:55 Invest in Cincinnati area, analyze risks, attract renters.53:12 Focus on results, match skills with needs.Podcast Transcription:
Shannan Bogle - UPS Store Madison, WisconsinOn Variety Being the Spice of Life: "You never do the same thing twice. And that's what I loved about it was you were always doing something different whether somebody was walking in to have you shipping a book for them and then the next person was having you fax for them, and the next person had an Amazon return. So the variety of it is what caught me."Retail businesses still exist, and the UPS Store franchisees have been growing as people will always need to send something from one place to another.But Shannan Bogle of the UPS Store in Madison, Wisconsin lets us know that her store does so much more than shipping. After decades in this business, she has an incredible amount to share.Shannan will also tap into the versatility required to manage a UPS store, from printing services to Amazon returns, shedding light on the highs and lows that come with balancing corporate mandates and the independence of franchise ownership. We’ll explore the current business climate's pressures, the impact of the pandemic, and the shift to remote work, as well as the local community dynamics over her 26 years of operation.She delves into each facet of business ownership, retail business ownership, and the ways entrepreneurs can make moves to grow their business.Listen as Shannan explains not only her world, but a broader way of looking at business and finding the gold buried within every business.Enjoy!Visit Shannan at: https://locations.theupsstore.com/wi/madison/6666-odana-rdPodcast Overview: Podcast Transcription:Shannan Bogle [00:00:00]:The one thing when I did buy it that I thought was funny was they did make me take out, life insurance policy that equaled the loan. Just because there's not enough product in my storeJames [00:00:11]:Oh.Shannan Bogle [00:00:11]:That would pay off the loan. And since it's all knowledge based, they're like if you get hit by a bus tomorrow, we can't recoup.James [00:00:22]:You have found Authentic Business Adventures, the a business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally owner of the UPS Store in Madison, Wisconsin. So, Shannon, how is it going today?Shannan Bogle [00:00:48]:Thank you. Very good. Thanks.James [00:00:51]:I'm excited to learn a few things from you. Thing 1 is how do you end up in the shipping business?Shannan Bogle [00:00:58]:Well, I started out my previous I was a bartender.James [00:01:03]:Oh. Seems like an easy transition. Right?Shannan Bogle [00:01:05]:No. Yeah. Bartending at night is a great job. Bartending during the day, not so much.James [00:01:12]:Oh, just from a financial point of view or just a really crazy drunks come in?Shannan Bogle [00:01:15]:No. You can't make any you don't make money during the day. Oh. Like you do at night.James [00:01:19]:Alright.Shannan Bogle [00:01:19]:So then, luckily I was working at, a bar on road. Mhmm. And a former work coworker came in and said, oh, go talk to John up at the UPS store on road. And I went and talked to him and started there and the rest is history.James [00:01:36]:You end up buying the business? Yeah. Wow. So you went from bartending?Shannan Bogle [00:01:39]:Out. Yep. And I started out on the counter.James [00:01:41]:Alright. Yeah. As an employee?Shannan Bogle [00:01:43]:Yeah.James [00:01:44]:Okay.Shannan Bogle [00:01:44]:Yep. And learned a lot from him and he was a great teacher and he made me a manager and then I expressed interest in wanting to buy it. So we had a contract and about 4 years into the contract, I felt comfortable enough with selling price. Somebody came in and he was shipping out, I'm a nosy person. He came in,
Derek Dombeck - The Generations of WealthOn the Challenging Relationship Employers Are Forced Into: "Speculation and appreciation doesn't pay your bills or keep your family fed. It looks beautiful on a spreadsheet ,on a balance sheet, until things go the other way."Real Estate Investing is a powerful tool for growing your wealth, as well as building a legacy for you and whomever you would like beyond your life.But some real estate investors just want to invest in real estate, and not deal with tenants, painting, plumbing issues, 3am phone calls and the paperwork that comes with owning property. Some investors prefer to just invest their money, get a decent return and continue the process of having their money work for them.Derek sheds light on innovative solutions for storage unit businesses, his own path in the real estate industry, and the importance of understanding local markets and regulations. We'll explore the nuances of investing in places like Madison and Milwaukee, and uncover why he advises starting with single-family properties and values local real estate investor associations.With the launch of his Generations of Wealth podcast slated for March 14th, Derek is set to share his comprehensive approach to wealth, which extends far beyond financial gains. You'll learn about his commitment to helping Wisconsin locals navigate the real estate market without hidden costs or tricks.We'll also delve into the significance of effective communication and negotiation in closing deals, both in real estate and beyond, and the challenges posed by the evolving landscape of customer service in an AI-dominated world.Whether you're dealing in duplexes or many door count multifamily properties, this conversation boasts invaluable insights, including Derek's tales of overcoming adversity during the 2007 market crash and how building relationships can form the backbone of any successful business venture.Listen as Derek explains how to get into the real estate investing game without having to get dirty into the real estate investing game.Enjoy!Visit Derek at: https://thegenerationsofwealth.com/Podcast Overview:00:00 Passing on real estate wisdom to future generations.06:25 Speculation doesn't pay bills, control business.12:26 Ethical real estate broker helps sellers profit.18:26 Structuring installment sale, focusing on mutual benefit.21:57 Suggest talking to professional for personalized tax advice.29:18 Reluctantly filed bankruptcy, stood by decisions.33:40 Risky debt led to starting lending company.37:33 Networking in person is more effective.46:20 Shows, wealth.com, contact info, investing experience, Wisconsin.49:31 Embracing diversity, solving problems, and staying humble.55:14 Start small in real estate; seek local advice.01:00:47 Authentic Business Adventures introduces successful business owners.Podcast Transcription:Derek Dombeck [00:00:00]:I have to call people. What if they answer? And and I said, okay. Let's look at it this way. Twist your mindset. If you know you have the skills to help somebody and you choose not to call them, you are by default harming that person.James [00:00:17]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. Today, we're welcoming slash preparing to learn from Derek Dombek, the founder of Generations of Wealth Global. And today, we're chatting real estate, which is, I think, almost everyone knows you can make a couple bucks with. So, Derek, how is it going today?Derek Dombeck [00:00:50]:It's going really well, James. And, you can make a couple bucks. You can also lose a couple bucks if you do it wrong.James [00:00:56]:
Arta Wildeboer - Real Estate Professional in CanadaOn the Challenging Relationship Employers Are Forced Into: "People are very sensitive about their disabilities. They're very passionate about having their disabilities, validated having their disabilities. Kind of, just understood by their employers."Legal woes are almost an expectation in business. From the ins and outs of often complex laws, paired with the general lack of legal knowledge, it can make an entrepreneurs head spin and their wallet empty.In this episode attorney Arta Wildeboer sheds light on the complexities of navigating labor disputes, the meticulous demands of the California judicial system, and the unforeseen consequences of well-intended legislation. As we navigated through the COVID-19 pandemic, which has seen a sharp rise in employment litigation, Arta discusses the nuances of the state’s wage and hour laws and the judicial pushback against the overwhelming flood of small employment claims.With personal anecdotes and expert insights, Arta also highlights common pitfalls for small business owners—like the lack of a company handbook or inadequate employee procedures—and outlines practical steps for entrepreneurs to protect their ventures through handbooks, LLCs, and crucial insurance.From the grueling process of becoming an attorney, which included an eventful bar exam experience, to the significance of insurance and the role of attorneys and CPAs in establishing LLCs, Arta provides a comprehensive view of the legal landscape facing today's business owners.As we discuss how legal challenges overlap with the daily operational struggles, we uncover why managing employees effectively is more essential than ever and how employers and employees alike contribute to the complexities of the workplace.Listen as Arta offers a few tips on how to navigate the minefield of legal challenges that being a business owner forces you to tip-toe through.Enjoy!Visit Arta at: ArtaLawFirm.comPodcast Overview:00:00 Transition from student to lawyer was challenging.07:59 First fender bender experience led to frustration.11:41 California bar exam: 3 prompts, 3 hours.19:15 Challenges of dealing with employee disabilities in companies.23:51 Proving wrongful termination can be complex.27:22 Mandatory lunch breaks, penalties, and employee management.36:45 Legal protection needed, talk to attorney, CPA.39:08 California business environment: regulation, population draws.47:45 Southern work culture emphasizes loyalty and gratitude.52:57 California's strict wage laws lead to problems.58:35 Law protects against discrimination in workplace bullying.01:03:49 Best way to find an attorney? Referrals.01:04:47 Choose a lawyer you're truly comfortable with.Podcast Transcription:Arta Wildeboer [00:00:00]:How how do you help a company or what what should a company be worried about? Well, you'd just be worried about anything you can get to for a long time. SoJames [00:00:07]:You have found Authentic Business Adventures, the business program that brings you the struggles, stories, and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomerscom. We are locally and written by the Bank of Sun Prairie. And today, we're welcoming slash preparing to learn from ArtaWildeboer, an attorney that helps all kinds of people. And this is interesting because he's in California, which if anybody of you any of you have actually done business in any states, including California, I feel like California has gotta be one of the worst states to actually do business in. So, anyways, Arta, welcome to the show.Arta Wildeboer [00:00:46]:James, thank you so much. I appreciate it. Thank you for having me. I'm excited to be here. I'm a lawyer, so I love to talk and Yeah. About myself and and stuff like that. So, yeah,
Jordan Silvester - Real Estate Professional in CanadaOn the Often Chaotic Fluctuation of the Real Estate Market: "And when it first started happening, it takes a bit to get used to the idea that the market might go up instead of 2% a year, it might go percent up 2% a week. That's how insane the adjustment could be at certain times."Real estate investing is one of the smartest moves you can make. But like most investments, it is not entirely failsafe and it certainly involves some level of risk.Jordan Silvester, a licensed Realtor and real estate investor, has lived through some good times and tumultuous times in real estate.With the easy charm of someone who knows their place in the world, Jordan often reflects on the irony of how natural borders and human perception can differ. Just as the sunny allure of Florida stretches down farther south than parts of Mexico, the story of Jordan Silvester is one that defies conventional expectations, reminding all that sometimes, the places we hail from hold secrets and stories as unpredictable and captivating as the people who dwell within them.For anyone involved or interested in the real estate market, this episode presents valuable insights into the dynamic nature of investing. Whether you're in Canada, the US, or anywhere else, understanding these concepts can help navigate the waters of property investment.Listen as Jordan explains the ins and outs of investing and taking steps to ensure that you protect yourself from taking too large of a risk, while still being able to play the game.Enjoy!Visit Jordan at Silvesters.caPodcast Overview:00:00 Navigating tough times, reaching out for guidance.04:24 Financial downturn in retrospect; slower fall, fewer increases.07:42 Advising clients on managing market fluctuations wisely.09:48 Varied options for choosing mortgage lenders are available.15:37 Loss of wealth due to decreasing investment value.17:33 Unexpected risks led to tough family decisions.21:26 Optimal exchange rate crucial for cross-border trade.23:20 Strategic property cash flow and financing decisions.27:43 Poker player considers risk and personal wealth.31:03 Setting up unit for functional resale was challenging.33:08 Learn humility, verify with others, avoid self-deception.36:02 Adapting to economic changes through skill-building or hustling.39:05 Considered vehicle lease options, chosen truck for benefits.43:55 Resilience in face of past challenges, memories.46:12 Property viewing essential for relational and investment.49:58 Trust knowledgeable people, but trust your gut.52:45 Business lessons learned from challenging personal situation.55:52 Business program showcasing owner stories, sponsored content.Podcast Transcription:Jordan Silvester [00:00:00]:In real estate, if you think about that, like how quickly can you close something, renovate something, and flip something if you set your closing 33 months out because of the time that was a good idea because 3 months later, it was worth 10% more just because you waited.James [00:00:13]:Yep. You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. Today, we are welcoming slash preparing to learn from Jordan Sylvester, the real estate guru, I believe, of Windsor, Ontario. Is that correct, Jordan?Jordan Silvester [00:00:36]:That is correct, my friend.James [00:00:38]:That makes you, Canuck. Right?Jordan Silvester [00:00:40]:Yes. The good old, far north.James [00:00:44]:That's, that's that's alright. It's a good thing. We're in or I'm in Wisconsin, which is, like, Canada junior.Jordan Silvester [00:00:49]:Actually, you're further north than we are.James [00:00:51]:So, yeah,
Patrick Donahue - Private InvestmentOn the Importance of Having a Vision: "The reason why I use the the 'qualifier magnetic' is because it's one thing to have a vision, but it has to be a vision that can be articulated where it attracts others to it."Businesses need cash to run. Some from the founders, often some from banks or relatives and sometimes from investment funds.Patrick Donohue, founder and CEO of Hill Capital Corporation, an investment fund targeting entrepreneurial-led businesses that packs a punch with a $25,000,000 fund size, tells us about working with investment funds to fund your business, as well as the opportunities to invest your own cash into other businesses.Patrick dives into the world of business investing, dissecting the narratives that turn a company's vision into a magnet for investment, from small businesses like high-end baby stores to giants like Amazon. Patrick shares his nearly 30 years of fundraising expertise, pointing out what sets successful startups apart, like those with magnetic leadership and innovative technology like GoRoute.Ever wondered what it takes to prepare for raising funds, or the role that storytelling plays in captivating potential investors? Patrick casts light on these vital strategies, leaning on examples from his extensive experience and involvement with diverse businesses in Hill Capital Corporation's portfolio.Lastly, Patrick shares his deep-seated motivation - helping entrepreneurs bridge the gap between the compelling narratives of Wall Street and the heart of Main Street, providing them with the capital to flourish. It's about building valuable businesses and navigating the turbulence of the industry, a mission far beyond the financial lures of investment banking.Enjoy!Visit Patrick at: BreakoutValuation.comPodcast Overview:00:00 Investors need to outperform S&P 500 for higher rewards.05:25 Hill Capital trusts investors to be involved in company decisions.07:37 Networking and referrals are key for business connections.10:26 Unique fund structure with VC equity based note, avoids reliance on company sale for cash.14:27 Hill Capital Corporation manages companies and funds, with a formal investment process and financial commitment.17:35 Started Hill Capital in 2014, work unpaid 11000 hours, used own savings.19:35 Young person disillusioned by Wall Street, starts Hill Capital to help entrepreneurs and small businesses.23:20 Successful founders have a magnetic vision, like Bezos' expansion plans for Amazon with logistics.28:39 The speaker is motivated by helping entrepreneurs, not by money or glamour on Wall Street.32:02 GoRoute enables faster athletic practice with updated technology.33:37 Technology companies face challenges and risks amid rapid change and AI growth.37:10 Building trust and rapport is crucial for gaining financial support and investments, requiring an emotional connection.41:54 Focus on authenticity and vision when pitching, rather than tailoring to investors' expectations.42:55 Summarize: Discussing business needs and readiness, emphasizing financial and operational clarity.Podcast Transcription:Patrick Donohue [00:00:00]:Could talk about companies like Amazon. You know, Bezos had a hard time raising money early on, but when he was able to start articulating that it was not just about selling a few books online, it was about understanding and having the logistics and cracking the code there so he could expand into other products, and why the word Amazon was used because it's the jungle and there's a lot there.James [00:00:23]:Mhmm.Patrick Donohue [00:00:24]:That's where people got attracted to that and started to sync up and provide the investment capital that Amazon needed to be what it is today.James [00:00:32]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of b...
Vladimer Botsvadze - Marketing ExpertOn finding your groove: "Brands need to get closer to their consumers in order to win in the long term. Otherwise, it would be tough because still so many big organizations and big brands are very far from their consumers. The strategies that were set years ago, they market like '99 in a 2024 world, and consumers no longer trust them."Just wrapped up an enlightening episode on Authentic Business Adventures with the brilliant marketer, Vladimir Botsvadze! Our in-depth conversation covered everything from AI's role in marketing to the art of personal branding. Don't miss this treasure trove of insights for any entrepreneur or marketer looking to stay ahead in our fast-paced digital economy.Here are 3 key takeaways to whet your appetite:Personal Brand Power: Vladimir underscored the significance of building an authentic personal brand on social media. It’s not just about being seen—it’s about being remembered and trusted. Look at how brands like Tesla become almost synonymous with Elon Musk's persona—your brand can achieve similar heights with dedication and strategy.AI as the Marketer’s Ally: Far from replacing the creative human touch, AI serves as a powerful tool to amplify our marketing efforts. Vladimir predicts that as we navigate the delicate balance of tech and touch, AI will help us create more engaging and effective campaigns, reshape our jobs, and deliver unparalleled customer experiences.Storytelling is King: In a world where products are increasingly commoditized, Vladimir believes that storytelling, empathy, and engagement are what set successful brands apart. Whether you're a startup or a global enterprise, the ability to create a compelling narrative around your brand is what captures consumer interest and loyalty.An absolute must-listen for anyone eager to navigate the marketing maze with flair and foresight. Tune in to this episode of Authentic Business Adventures for the full conversation!Enjoy!Visit Vladimer at: http://www.vladimerbotsvadze.com/Podcast Overview:04:10 Advisory board member, mentor, global speaker, recognized.09:12 Brands use AI to reduce costs, jobs. Elon Musk's personal brand drives Tesla's success.11:30 Consumers prioritize storytelling; brands must listen online.14:54 Rejecting societal norms, pursuing personal and self-education.17:31 Work hard, bypass formal education for success.23:11 Taking the first step is the key.25:10 AI is essential for business success.28:41 AI can replace copywriters, but not all.33:06 Earning Google's trust led to top ranking.35:22 Recognized as top influencer in VR, marketing.39:53 Humanize your brand, connect with consumers digitally.41:02 James, respond to complaints, build strong community.44:41 Inspired by Elon Musk, building personal brand.48:10 Digital connectivity amplifies human potential, impacting billions.51:24 Listen to consumers to succeed in marketing.55:39 Business program featuring owner success stories, marketing tips.Podcast Transcription:James [00:00:01]:You have found authentic business adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie. If you're listening or watching this on a web, please share it with all your friends. And, of course, if you want a audio episode for free, you can download it at the podcast link found at draw in customers.com. Today, we are welcoming slash preparing to learn from Vladimir Botsvadze. I probably destroyed that name, Vladimir, so I apologize. This is the Midwest Accent here. Vladimir's got a lot going on.James [00:00:35]:We got, on the board for United States AI Institute, which that alone we could probably talk for hours about. Mentor at Techstars, another great thing we could talk for hours about,
Tiago Faria - Coach Marketing SecretsOn finding your groove: "I was trying to be someone I wasn't exactly. I didn't know who I was as a content creator, so I was just putting things out there. But at some point, I found my voice and, yeah, it was perfect."In this episode, our host James is joined by special guest Tiago Faria, a business mentor for coaches and mentors with an anti-marketing approach. Tiago shares his insights on using social media to identify and connect with potential buyers, emphasizing the importance of niche-focused marketing. He discusses his journey from leaving a corporate job at Google to pursuing entrepreneurship and provides valuable advice on creating desirable offers, leveraging YouTube for visibility, and tailoring high-ticket services to address urgent client needs. Join us as we dive into the world of anti-marketing and learn from Tiago's unique approach to business success.Key Takeaways:1. Niche Down: Tiago emphasizes the importance of being specific and niche-focused. Rather than being generic, focus on urgent problems that potential clients want to solve now, tailoring high-ticket offers to address those specific issues.2. Client-Centric Approach: Leverage existing networks, client lists, and audience to deeply understand your clients' pain points and offer tailored solutions. Use free discovery calls or sales calls to close clients and provide immense value.3. Content Creation: Take on Tiago's 90-day content challenge to improve your skills and visibility. Create searchable content on platforms like YouTube to attract potential clients and establish yourself as an expert in your niche.Don't forget, your journey to business triumph is just a play button away. Tune in, get inspired, and let's turn your business dreams into reality! #BusinessCoaching #Entrepreneurship #MarketingEnjoy!Visit Tiago at: TiagoFaria.ptPodcast Overview:00:00 Rejecting false marketing promises, advocating for authenticity.04:49 11 sounds like Jurassic time; photos bad.08:26 Started consulting smaller businesses, then added Facebook ads.12:01 Transitioning from client acquisition to coaching.15:59 Using paid experiments, podcast, YouTube, expertise.18:46 Embracing authenticity led to attracting opportunities.21:05 Inspiration, strategy, and value drive content creation.23:27 Different stress at new workplace feels better.28:04 Focus on urgent problems, avoid procrastination. Choose niche, interview potential clients.29:57 Focus on solving specific problems for career transformation.35:28 Offer fee for client referrals, leverage contacts.38:41 Find the pain, help them remove it.39:28 Assisted in local and international success stories.42:51 Focus on urgent problem for quick wins.46:41 Focus on specific clients for successful implementation.Podcast Transcription:Tiago [00:00:00]:Fear ofTiago [00:00:00]:staying in this corporate game long term was already bigger than the fear of risking something on my own.James [00:00:06]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We are locally underwritten by the Bank of Sun Prairie.Tiago [00:00:19]:The if you're listening or watching this on theJames [00:00:19]:web and you wanna download some audio episodes, by all means, go to the podcast link found at drawincustomerscom. The Today, we're welcoming slash preparing to learn from Thiago Faria, a business mentor for coaches and mentors with a unique and very interesting, I must say, the anti marketing approach. So, Tiago, how is it going today?Tiago [00:00:40]:Very good, my friend. I love your name because James inTiago [00:00:46]:the In English, it's actually the translation of my name, Tiago.Tiago [00:00:47]:Saint James, Santiago.James [00:00:48]:Really?
Jason Yarusi - Yarusi Holdings - Real Estate InvestingOn growing multifamily investments: "All we had to do was go in there and just basically run it better. Just put in a better process, lease it up, lease it up higher rates, and now we are meeting our goals."Despite seemingly thousands of apartment buildings going up almost every where you look, the country still has a housing deficit. This is great news for anyone looking to get into the multifamily real estate investing game.Jason Yarusi of Yarusi holdings explains the ins and outs of his journey as a real estate investor and how he has learned to find some great properties.Listen as Jason shares his real estate insights. You'll walk away with a few key tips that could make you a lot of money in your real estate investment strategy.Don't forget, your journey to business triumph is just a play button away. Tune in, get inspired, and let's turn your business dreams into reality! #BusinessCoaching #Entrepreneurship #RealEstateInvestingEnjoy!Visit Jason at: https://www.yarusiholdings.com/Podcast Overview:00:00 Entrepreneur opens restaurants, bar, brewery, construction company.04:05 Real estate became a solution for busyness.08:46 Transition from late nights to early mornings.11:19 Flipping real estate requires efficient time management.15:55 Invested in equipment for building structures efficiently.19:02 Investing in growing markets, accelerating building value.20:07 Forming management company, seeking investments, raising capital.24:02 Poor operation running, surrounded by well-operating buildings.26:50 Investment offers preferred return based on performance.30:13 Manage smaller properties in-house, larger outsourced.33:28 Obtaining up to 80% loan to value.38:48 Need trusted allies for efficient plan implementation.42:36 Property growth challenges due to infrastructure issues.45:58 States handled pandemic differently, facing unique challenges.47:11 Meeting housing demand, facing challenges of supply.50:45 Market higher with forecasted rate cuts expected. Banks uncertain about loan pricing due to unexpected rise in rates. Fed anticipates breather and rate reduction.54:29 Enjoyed podcasts on various topics, highly recommended.56:29 Balanced partnership ensures focused, valuable business growth.59:48 Authentic Business Adventures shares business success stories.Podcast Transcription:James [00:00:02]:You have found Authentic Business Adventures, the business program that brings you the struggle stories and training for successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. My name is James. And today, we're welcoming slash preparing to learn from Jason at Yarusi Holdings. So, Jason, how is it going today?Jason [00:00:27]:Hey. It's going great. I'm excited to be here.James [00:00:30]:Yeah. Tell us, I guess, just to get started here, what is Yarusi Holdings?Jason [00:00:34]:Sure. Yarusi Holdings is a multifamily investment firm, down here just south of Nashville, Tennessee in a town called Murfreesboro. We've acquired a little over 3,000 apartment units, back since, 2016. So in In a ThruLine, we buy apartment communities. We do this through something mainly through something called syndication where we, raise investment spend capital so we can buy these apartment buildings and typically reposition them in the better places to live, which typically generates better revenue, Bigger bottom line, which usually, leads to outsized returns for our investors.James [00:01:08]:Alright. Super cool. That's, I mean, cool. The real estate investment game is Always one that helps. I guess it's, I don't know. I got a lot of friends in it. I'm in it a tiny amount, nowhere near 3,000 doors. That's a that's a lot of doors.
Mike Leckrone and Joe Koss - COPA Madison
Art in Life Secrets: "Kids who participate in music, whether they continue it on at a great level or not, become the strong students of that area, that society."
Former UW Band Director Mike Leckrone and former Culver's CEO Joe Koss have joined forces to bring art to everyone, starting in Madison, Wisconsin with COPA, Community Organizations Promoting the Arts.
Listen as Joe and Mike detail their plans to bring art of all kinds to as many people as possible, as well as giving people the space to create their art. Art is often an overlooked skill and the value of creativity can not be denied. The world is simply a better place with creative minds open to actually create.
Mike and Joe are working with many talented and connected people on the board of COPA Madison to make this a reality and their plans are admirable and exciting.
Enjoy!
Visit Joe and Mike at: COPAmadison.org
Podcast Overview: [00:01:00] Retired band director helps organize music programs. [00:08:21] Nonprofit providing diverse music services, collaboration encouraged. [00:12:24] Arts program brings smiles and educational impact. [00:13:29] Participation in music leads to strong students. [00:22:26] Supporting music for underserved youth, scholarships provided. [00:24:44] Start-up nonprofit story telling, donor outreach, PR. [00:32:04] Recruiting board members with diverse backgrounds. [00:34:07] Strengthened partnership, supportive, successful fundraising workshop. [00:36:55] Accessible building, grassroots movement, growing programs, worthwhile goal. [00:40:22] Successful concerts featuring diverse performers before COVID. [00:44:38] "Get right pieces, tap passion, achieve success." [00:48:57] Intense focus on art; website for more information. Podcast Transcription:
James [00:00:02]:
You have found authentic business adventures business program that brings you the struggle, stories and triumphs and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com. We're locally underwritten by the bank of Sun Prairie and today we're welcoming slash preparing to learn from Joe Cost, the former CEO of the growing Culver's franchise, which you've probably heard of eaten There enjoyed, as well as Mike Leckrone, the former UW band director, which you've probably seen perform. But today we're talking about the new nonprofit they are part of, which is Copa. So, Joe and Mike, how are you doing today?
Mike Leckrone [00:00:39]:
Doing well, doing well.
Joe Koss [00:00:40]:
Thanks for having us.
James [00:00:41]:
Thanks for being on the show. You guys are powerhouses here. So I'm excited to have you guys. And you're part of this nonprofit which is, I guess in the end just giving back to the community, which is great to hear. So Mike, let's just start with you, former UW Band director. How did you get into this Copa thing?
Mike Leckrone [00:01:00]:
Well, I fell into it when I retired from being the band director. A lot of people say, oh, he's got a lot of time on his hands, let's see if he can help us with this. And I got an inordinate amount of calls from people who wanted to know if I could help them with personnel. They say we've got music groups that want to play, but there's no organization, there's no place for them to play, there's no place for them to do their thing musically. And I looked into it a little further and I discovered that was right because high schools were filling up their programs and they did want to take it on in a lot of cases. There were a few community places, but they were always filled up with requests. So I said there's got to be a place around. So there were a few people came to me and said, well, we're trying to get this organization start which will help people in communities develop a system where they can put on these kind of programs at a low co...
Sari Kimball - Food Biz Success
Food Biz Secrets: "Understanding that just because it's an amazing product in your home kitchen doesn't always translate into a great profitable business plan."
Just about everyone loves to eat. A few of us are even pretty good at creating delicious food to eat. Have you ever considered starting a food business? Maybe you've thought of opening a restaurant or packaging your special hot sauce to sell to the world? Some of the questions you may have about starting a food business may be: How do you start a food business? How do you create the food packaging? What packaging should I use? How do I create a nutrition label? How do I sell products to grocery stores? Can I make any money with a food business? Listen as Sari Kimball, owner of Food Biz Success takes us through the challenges and pitfalls of starting your own food business to help you be successful.
Enjoy!
Visit Sari at: FoodBizSuccess.com
Podcast Overview:
[00:03:39] Transitioning from hobby to profitable business.
[00:08:08] Managing expectations, striving for 90% quality. [00:11:44] Food costs surprise people; packaging can be costly. Start small, test, get feedback. FDA compliance is important for labeling. [00:24:56] Bars: unique, regulated by FDA, customizable size [00:28:11] Challenges of creating shelf stable sauces summarized. [00:35:54] Investigation reveals possible reasons for spoilage. Shelf life studies and testing for contaminants important. [00:37:55] Programs for nutrition labeling need accurate measurements. [00:45:55] Key tips for selling your product: demo it, create sales opportunities, use social media to drive customers, prove that it sells, look for opportunities in stores like Whole Foods or Natural Grocers. [00:52:18] Define success on your own terms
Podcast Transcription:
James [00:00:00]:
You have found Authentic Business Adventures, the business program that brings you the struggles, worries and triumphs successes of business owners across the land. We are locally underwritten by the bank of sun prairie. We have downloadable audio episodes found at the podcast link found at Drawincustomerscom. And today we are welcoming, preparing to learn from Sari Kimball, founder and coach of Food Business Success, which are three things that I'm pretty sure almost every listener here loves. So Sari, how are you doing today?
Sari Kimball [00:00:30]:
I am amazing. So excited to be here today.
James [00:00:33]:
Yeah, thanks for being on the show. And it looks like you have all the ingredients for success behind you there.
Sari Kimball [00:00:39]:
Yes, many people have gone in this direction to start a food business.
James [00:00:44]:
Nice. So tell us, what is food business success?
Sari Kimball [00:00:48]:
So, Food Business Success is a program I created back in 2019 where I wanted to I'm a course creator in addition to a business coach and many other things. So I saw a need for people wide eyed, excited to start a food business, specifically a packaged food business. So I created an online program, online course. And anybody who tells you, oh, just create an online program, it'll be so easy, just believe them. But over the years, here we are four or five years later in year five and still going strong. So we have a membership where we do group coaching. And then there's also the videos, the tools, the tutorials, things to really help people create a business that's actually going to be profitable, that is going to be safe and legal, hopefully. And also be fun. Right, because it's food.
James [00:01:52]:
Yeah, very cool. You touched on a lot of stuff there. And for your typical just so I know, for the people that are listening that are like, hey, I'm kind of interested in this. Is this geared towards people that already have a business in the food industry? Or is this someone that's kind of either kicki...
Farzad Rashidi - Respona
SEO Secrets: "What you want to do is to build relationships with authoritative resources in your space."
Building a website is one thing. Getting people to come to your website, to make a purchase or find a need and a way to contact you is an entirely different game.
Previously, to build an audience of any measureable amount, you'd need to manually reach out to hundreds of other website owners, in the hopes of getting some links from their pages to your pages. It was tedious, time consuming and cumbersome, which meant it often didn't get done.
But what if you could use the power of AI and computers to help you comb the internet, to find and connect with the people that you need to help grow your brand? What if a large portion of the work was automatic and the actual human factor took much less time?
Listen as Farzad Rashidi, or Respona, a link building platform, explains the value of backlinks and the power of using a tool to do a lot of the grunt work for you.
Enjoy!
Visit Farzad at https://respona.com
Podcast Overview: [00:02:55] Paid advertising is powerful but difficult to sustain. Instead, focus on organic search and SEO. [00:08:06] Google ranks content based on popularity and credibility. [00:12:29] Creating and implementing successful solution, worth investment. [00:17:14] Simple campaign templates and personalized podcast outreach. [00:22:09] Fully automated research, personalized pitches, human touch. [00:24:21] Effective local SEO for plumbers and specific geographical targeting. [00:31:56] Outsource marketing or do it in-house? [00:34:19] Common mistakes: trusting cheap backlinks and private blog networks. Build relationships with authoritative resources for legitimate links. No shortcuts or cheating in the system. Difficulty is necessary for long-lasting impact. [00:37:19] SEO for smaller businesses requires differentiation and niche marketing. [00:41:02] Building software is difficult, requires experience. Selling it is challenging due to contradictions. [00:45:28] Podcasting increases visibility and credibility for Respona. [00:49:40] Marketing game: pain, appreciation, sharing, innovation. [00:50:58] Find previous episodes at drawincustomerscom podcast. Stay awesome, enjoy your business! Podcast Transcription:
James [00:00:02]:
You have found authentic business adventures, the business program that we're getting to struggle stories, and trying the successes of business owners across land. Downloadable audio episodes can be found on the podcast link, found a draw in customers.com. We are locally underwritten by the Bank of Sun Prairie. Today, we're welcoming slash preparing to learn from Farzad Rashini Rashidi. I'm sorry. Lead innovator and cofounder of Respona. And sorry. Farzad item stumbling over my words here. Respond out was poking at your website, and I wonder just out of curiosity before we get going so that people understand what this is, did you use your own platform to reach out to me?
Farzad Rashidi [00:00:44]:
Yes.
James [00:00:45]:
Yes. Perfect. Alright. -- a little bit more. So that's that's awesome. That's incredible. So that just shows you the power of this. Right? because here we are. So once you tell us what is Respondite, and we'll just run with that.
Farzad Rashidi [00:00:56]:
Sure. So Respona short basically helps businesses get up into search results in Google. That that's sort of our one liner pitch. Now I can give you a little bit of a backstory sort of how we came up with it, and and I think that would sort of shed some terms of -- Please. Yeah. Absolutely. What does exactly? Sure. So, James, I actually joined my Well, I would say it's our parent company in a way. Vismy. Have you heard of Vismy before? I have to apologize. I have not. That's okay. Have you heard of tools like Canva or Prezi when he just, like, design tools? Okay. So we're somewhat of a competitor,
Lee Philips - Legalees
Tax Secrets: "Your little business is the most important tax shelter that you have."
You probably started your business because you are very good at the skills needed for that industry.
But knowing everything you need to know to take care of the business side of your business can be a challenge. It's knowing what you need to know and knowing what you don't know and knowing when it is time to hire someone that knows what you need to know. Legalees is a company started to help small business owners navigate the LLC and S Corporation side of business.
Listen as Lee Philips, Counselor of the United States Supreme Court, with a long resume in real estate, investing, insurance, research and law shares his time with us to share his expertise in helping businesses play the game of business and play the accounting side well.
Enjoy!
Visit Lee at: Legalees.com/james
Podcast Overview:
00:01:06 SBIR grants, governor endorsement, BYU stock profit. 00:03:27 Word Perfect founder's interesting story and Utah's tech success. 00:08:30 Avoid probate with Living Revocable Trust. 00:13:03 Trust simplifies bank account setup, avoids tax ID. 00:17:54 Estate planning is simple for smaller assets. 00:21:33 Degrees in geology, physics, nuclear chemistry. Chemistry company, law school. Patent work, health scare, hospital visit. 00:23:08 Friend discovers advanced cancer, two-three week lifespan. 00:29:07 Lost everything due to IRS tax issues. 00:32:48 Easy transition, no asset protection, lower taxes. 00:37:07 LLC offers tax advantage and asset protection. 00:38:20 Corporate shield protects owners in slip and fall. Partnership has asset protection against creditors. English law protects innocent partners from debt. 00:42:54 Utah removes corporate formalities, but it's BS. 00:44:33 No formalities in LLC; charging order protection. 00:50:30 Understand taxes for increased income and protection. 00:52:07 Lawyer walks in cow pasture, steps in manure. 00:56:06 Business and real estate: secret to wealth. 00:58:55 Authentic Business Adventures: Business owners' struggles, successes. Locally underwritten. Thumbs up, subscribe, comment. Call answering services. Bold business books. Thank you, Lee Phillips. Website?
Podcast Transcription:
James [00:00:02]:
You have found Authentic Business Adventures, the business program that brings you the struggle, stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomerscom. Today we're welcoming, preparing to learn from Lee Phillips, the founder of Legalese. So Lee is going to take us right into it. We got going into conversation, so let's hear all about the accounting and legal stuff that you have to deal with with your small business.
Lee Phillips [00:00:32]:
Some background that you don't know is after I got sick, I went to BYU and I'd created an instrument for chemistry as a student there. And then in my two weeks as a patent attorney, I started the patent on it while I was sick, for three years, the patent issued. So I went to BYU and I said, I'd like to make this instrument. And I started a company called Lee Scientific, and it was the first Utah high tech company.
James [00:01:05]:
Wow.
Lee Phillips [00:01:06]:
We got the first SBIR grants, the first all of this crap. And the governor actually spent 20 minutes of his 40 minutes State of the Union address saying, lee Scientific is the future of this state. And I gave BYU, and I'm not going to go through this story for you, but it'll give you some background. I gave BYU a little bit of stock in Lee Scientific. I wrote the license agreement for them and they made about a million dollars off of the little bit of stock I gave them when we sold the company three years later.
James [00:01:44]:
All right.
Lee Phillips [00:01:45]:
And they said,
Marcus Garrett - The Marcus Garrett
We live in a world where consumption is not only enjoyable, it's expected. But all of that consumption comes at a price. Actually, quite literally many prices. All that consumption costs money and often costs money that the consumers do not have.
All this consumption can lead to debt, which leads to your money being consumed faster than you replace it.
So how do you escape this circling of the financial drain? Shy of finding a windfall of cash, which would probably only make you a larger consumer, you need to get smart with your money.
Listen as Marcus Garrett shares his success story of getting out of debt, and staying out of debt. His lessons may be able to help you keep the money in your accounts not surrounded by parenthesis.
Enjoy!
Visit Marcus at: https://www.themarcusgarrett.com/
Podcast Overview:
Michelle Kop - Level 28 Media
To get your business found in such a noisy world you can either pay or do something extreme to get noticed. The extreme stuff doesn't always work, but the paid advertising route, if done correctly, can net you some profitable results.
She details some tips and tricks in the PPC world that many people simply don't know, leading to wasted money and time and ending in frustration.
Listen as Michelle Kop, founder of Level 28 Media, explains how she started and built her pay per click business to help those businesses that need a marketing boost.
Enjoy!
Visit Michelle at: https://level28media.com/
Podcast Overview: [00:04:18] Pay-per-click lead generation marketing agency specializing in Google Ads, working with small businesses for impactful results. [00:08:28] Snake oil in industry, be transparent with clients. [00:14:34] Small business owners frustrated with previous agencies and freelancers. New approach offers value and goal-oriented strategies. Lack of understanding and strategy from previous hires. [00:21:43] Lack of training and operations issues affect sales. [00:32:18] Vet clients carefully, cut ties if necessary. [00:33:58] Accountability and forward-thinking crucial for successful client relationships. [00:42:50] Google advertising: Cost varies, can be expensive [00:46:27] Ask for references, check portfolios, industry experience.
Business Podcast Transcription:
James [00:00:03]:
You have found authentic business adventures, the business program that brings you to struggle stories and strength and success of business owners across land. Downloadable audio episodes can be found in the podcast link, fun to draw in customers.com. Kop are locally underwritten by the Bank of Sun Prairie. Today, we're welcoming slash preparing to learn from Michelle Kop, the founder of level 28 media. So, Michelle, how are you doing today? I'm doing well. Thanks, James, for inviting me onto your podcast. Yeah. I'm glad to have you. So Tell me level 28, let's just start with the name. What is that?
Michelle Kop [00:00:36]:
So level 28, it actually came kind of randomly. It took a really long time to figure out the name of my business. We didn't want and when I say we, I'm talking about me and my husband because started this business as a freelancer, and my husband was, like, my silent cheerleader in the background. And we didn't want to pick, like, a generic agency name. So I actually come from an agency background. I did marketing advertising for a good 7 to 8 years. And once I had left the corporate world, I decided to go do freelance. And one of my friends was like, what's the name of your company? And I was like, well, Michelle Kop consulting. And he's like, no. You can't be using that name. It's not good. Very smart friend. He's like, you can't be using that name. You have to use a different name. So then I went to my husband, and I was like, okay. Well, what should we go with? There's so many, like, cheesy names, like, out there when it comes to marketing agencies, like click up agency, improve performance agency, like some really cheesy ones. We didn't wanna do that. We wanted something meaningful. Since you were driving around, we're trying to look for inspiration, everywhere and everywhere. And we're driving around on the freeway. We're looking at specific words to see if we can get anything triggering that would like, that relates to who I am. And then one day, we actually went to we went to a shopping mall. And as you're going up the as we were going with the parking structure, I saw the word level level 1. And I was like, oh, How about level 24 media? And 24 is actually it came from because I was born on the 24th December. So, like, it really Alright. And I was like, okay. That's I love it, and my husband's like, that's a perfect name. We took, like, 2 months to try to figure it out. went on GoDaddy, bought the domain immediately.
Kyle Arenson - Objective Veterans Smile
Did you know that veterans do not have dental coverage? The people that fought and worked hard for our freedoms do not have basic necessities such as dental cleanings offered to them.
Kyle Arneson and his Objective Veterans Smile is working to fix that. With the help of Delta Dental, Kyle is getting veterans the dental help that they need.
Listen as Kyle explains the issue and goes into how he is working on solving the problem. Starting in Wisconsin and building from there, you will soon see more veterans smile.
Enjoy!
Visit Kyle at: https://www.objectiveveterans-smile.org/
Podcast Overview:
Business Podcast Transcription:
Robert Wynn - Climb USA
We've all been given good advice when we were young, sometimes even when we aren't so young. Many of us, myself included, didn't take all of the advice I should have.
This is especially true in regards to the advice given about investing. The advice can be summed up into two words, do it.
Robert Wynn has taken the idea of given advice and brought it to a whole new level. He has founded Climb USA, which teaches children how and why to invest. He uses real life examples and allows the students to learn, first hand, what it takes to make their money work for them.
Listen as Robert details the joy of teaching, the power of investing and one way he has chosen to make the world a better place.
Enjoy!
Visit Robert at: https://www.climbusa.org/
Podcast Overview:
[00:02:30] Real estate ownership realization post dad's death. [00:03:03] Learning about investing from dad's savings. [00:07:42] "Stock Selection Guide" used for value-based investing. [00:10:23] Discount brokers revolutionized investing, now diversified. [00:15:40] Business life cycle and investing strategies explained. [00:20:53] Fascination with short selling, not promoted. [00:23:24] Community organizations teach personal finance, sometimes investing. [00:25:28] Virtual focus on Wisconsin, equity in investing. [00:28:39] Financial literacy and changing behavior trends. [00:34:06] Family starts finance-focused non-profit with relatives. [00:37:00] Youth learn investing through Stock Market Experience. [00:38:55] Programs develop student leaders and investment enterprises. [00:43:43] Nonprofit empowers youth with virtual meetings. [00:46:38] Teaching basics of stock market, progressing slowly. [00:49:32] Young lady buys affordable headphone stock, sells. [00:53:32] Pipeline for financial services career hopefuls.
Business Podcast Transcription:
James [00:00:00]:
You have found Authentic Business Adventures business program that brings you the struggle, stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found at drawincustomers.com. My name is James Kademan and we are welcoming, preparing to learn from Bob Wynn, the founder of Climb USA. So, Bob, how are you doing today?
Robert Wynn [00:00:27]:
I'm doing well today. Thank you very much.
James [00:00:29]:
Thanks for being on the show. I was poking on the website that you have, and I think the gist is it's helping kids with investing in financing or finances, I should say.
Robert Wynn [00:00:40]:
Is that right? Yes. Generally, financial literacy and specifically, we're focused a lot on investment, education, and wealth building.
James [00:00:48]:
That is awesome.
Robert Wynn [00:00:49]:
Yeah. And of course, the name of the organization, I like to say, describes who we are and what we do.
James [00:00:55]:
All right.
Robert Wynn [00:00:55]:
Lime is actually an acronym. It stands for communities learning to invest and mobilize for business. I think it's important that people approach their adulthood in that sequence, learning about business, finance, and investing, and then eventually entering into business and hopefully do it on a community mobilization basis as well.
James [00:01:18]:
Nice. I love it. You know, it's funny, it is rare that I don't have a conversation with someone where we start talking about money or investments and stuff like that. And we always talk about how we never were taught this in school, or how it's never just like, how do people know this? Or you'll be talking with a financial planner, or there's a time I had a financial planner that didn't do so great for me. And I was like I joked with him because I'm like, I can lose money on my own. I'm really good at that.
Robert Wynn [00:01:45]:
Right.
James [00:01:45]:
I don't need to pay somebody to lose money for me.
Harry Spaight - Selling With Dignity
If you ask some people, sales is a four letter word. Some salespeople seem to uphold the stereotypes of the leisure suite wearing hustler.
Harry Spaight, of Selling With Dignity feels there is a better way. After working in some less than great jobs and being told to do less than great things to sell people, Harry decided there was a better way.
Listen as Harry explains how he helps train sales people to sell with dignity and actually make sales.
This was a great conversation and will be sure to offer you some selling tips to keep your ethics and your sales way up.
Enjoy!
Visit Harry at: https://sellingwithdignity.com/
Podcast Overview:
[00:02:41] Learning service led to successful sales career. [00:04:03] Sales bullpen: overwhelming but profitable challenge. [00:10:07] Quick car purchase, no dealership involvement. [00:13:50] Sales under pressure, be consultative, not needy. [00:15:14] Believe, work, and have faith. [00:18:28] Get info by asking for help kindly [00:21:48] Deal forecasting requires managing probabilities effectively. [00:25:26] Forecasting is not as important as results. [00:30:55] Building trust with bank account deposits. [00:34:02] Brand is what people say about you. [00:37:54] Podcast about business struggles, triumphs & sales.
Business Podcast Transcription:
James [00:00:03]:
You have found Authentic Business Adventures, the Business program that brings you the struggle, stories and triumphant successes of business owners across the land. We're locally underwritten by the bank of sun prairie. If you're looking for some downloadable audio episodes that can be found for free on the podcast, link found a drawincustomers.com. And today we're welcoming, preparing to learn from Harry Spaight, the founder of Selling with Dignity, which I mean, can you do that, right? Harry, how is it going today?
Harry Spaight [00:00:30]:
It's going great, James. What's the good word for you?
James [00:00:34]:
Sales. Lo and behold, in the business world, nothing happens till sales made. Well, hell, that goes beyond just the business world, right? Why don't you tell us, first of all, what is selling with dignity? I guess both the phrase and the business, and we'll just go from there.
Harry Spaight [00:00:51]:
All right. So if you think about people who are stereotypical salespeople, they're always selling, they're very talkative. It's always about them. They've got to hit their number. They're the top producer for their company. They've got it on their business card. I am the complete opposite of that. So I like to refer to myself as the anti salesperson. I didn't trademark that, though. But for a lot of people who don't like sales and don't fit in that personality type, there's hope for you. Selling with dignity. This is my thinking for the day. Selling with dignity is the short version of it is self valued. Dignity for yourself. Right. Dignity for your client and dignity for the craft of sales, which is treat everyone well, do the right things for people, good things will happen. Interesting. How's that sound?
James [00:01:50]:
That all sounds great to me.
Harry Spaight [00:01:53]:
Quite a concept.
James [00:01:54]:
Yeah. The question that comes to mind then is when did you get into this? Did you sell or get sold without dignity? And then you're like, wait, we got to change this, or how did this.
Harry Spaight [00:02:05]:
Yeah, it's a good question, and it's really been a work in progress over the past two and a half decades. So prior to my sales career, I was selling of another type. I was doing mission work.
James [00:02:19]:
Oh, interesting. Okay.
Harry Spaight [00:02:20]:
Everything is sales in life, right? We're selling since we came out of the womb, when we cried for our mama, we wanted to close that deal and throughout life.
Michael Wedaa - Augmentus Business Solutions
You start a business because you want some time and money freedom. You know you need to start an LLC, or is it an S-Corp? Who knows what needs to be done to keep your business protected, while also keeping your business on legal and tax compliant ground, while also minimizing what you pay to the IRS?
Michael Wedaa is a great help here. He explains, from his book, Corporation & LLC Secrets how to set yourself for success by putting the pieces of the business puzzle together.
Listen as Michael explains some of the rules of the game for incorporating your business and how to make sure you do it right. Also of interest is how to minimize your tax bill, all within legal and ethical bounds.
Enjoy!
Visit Michael at: https://www.linkedin.com/in/michael-wedaa-1765693/
Podcast Overview:
[00:02:08] LLC is versatile and flexible, great starting point. [00:04:05] C corporations face double taxation, avoidable. [00:08:46] Contradictory professional advice inspires DIY expertise. [00:12:58] Missed thousands by not understanding tax rules. [00:16:15] Criteria for choosing a creative tax accountant. [00:20:56] Legal and tax advantages vary by state. [00:24:36] Remote hiring hindered by California payroll laws. [00:28:30] Expanding yoga Pilates studio faced challenges. [00:30:43] Started a corporation to house income streams. [00:33:53] Entrepreneur shut down a Texan restaurant. Partnered and consults for other eateries. [00:39:49] Vending business requires home run locations. [00:42:17] "Create contract with duties to avoid misunderstandings." [00:45:07] Tax savings and asset protection tactics for entrepreneurs. [00:48:40] Legal tips for avoiding IRS audits. [00:52:15] Tips on travel saving and corporation secrets. [00:54:08] Business podcast with guest Michael Wedaa.
Business Podcast Transcription:
James [00:00:02]:
You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. We're locally underwritten by the Bank of Sun Prairie. If you're listening for the or looking for the downloadable podcast episodes, you can go to drawincustomers.com and click on that fancy little podcast link. My name is James Ketaman and Authentic Business Adventures is welcoming slash preparing to learn from Michael Weta, the incorporation specialist of Augmentus business solutions, author of Corporation and LLC Secrets, which he's gonna share more here today, teacher at UCLA on corporations and LLCs, and speaker at business events across the nation. So needless to say, we have an expert in the room here with Corporations and LLCs. So Michael, how are you doing today?
Michael Wedaa [00:00:50]:
I'm doing very well, James. I'm glad to be here. So yeah, thanks for being on the show. It is so interesting. It's very timely
James [00:00:57]:
that this is going on because I was just at an event 2 days ago, and somebody was giving some advice, I'll use advice air quotes, about LLC. And they're like, nah. And I was like, oh, I don't know if that's correct. So how about we just start, so people that may or may not know, business owners, entrepreneurs, people that are looking to become 1 of the 2, can you just let us know what is an LLC to start?
Michael Wedaa [00:01:25]:
Sure, it stands for Limited Liability Company. And the best way to describe it in a short way is that it's kind of a looser form of a corporation. So it does provide some tax advantages and it does provide some asset protections. It just doesn't have as much legal precedence as a corporation because corporations have been around for hundreds of years and the LLC has only been around since the 70s.
Michael Wedaa [00:01:48]:
Oh, they're fairly new. I mean, relatively new. Yeah, they're very new entities. All right. Interesting. So,
Rocky Lalvani - Profit Comes FirstMost of us are in business for the same reasons, we want more money, more time and to enjoy our work more. But often we end up with less money, spend more time working and blindly hope things will get better soon. But it doesn't have to be that way.You see, money is a tool. Like any tool, the more you know how to use it, the better it will serve you.Rocky Lalvani is a financial expert that helps business owners and bussing entrepreneurs learn how to put profit first in their business. This is the way to make sure you actually make some cash in your business.Listen as Rocky explains the Profit First system and details some thoughts on money that will be the paradigm shift you may need to get your money to work for you, instead of the other way around.Enjoy!Visit Rocky at: https://profitcomesfirst.com/Podcast Overview:[00:04:45] Building wealth, teaching financial literacy, Profit First.[00:11:41] Business math equation, profit comes first.[00:16:13] Allocate profit, pay self last, prevent overspending.[00:21:12] "Multiple bank accounts prevent self-theft."[00:26:21] Portion control and frugality lead to profit.[00:33:33] Money mindset shapes our financial success.[00:38:39] Taking out a loan to buy truck.[00:43:35] Businesses often overlook hidden expenses.[00:50:11] "Save before spending, learn to negotiate"[00:56:03] Money buys freedom, not happiness.[01:00:54] Podcast promotes business and profitability. James [00:00:02]:You have found authentic business adventures, the business program that brings you the struggle stories and training successes to business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie. Today, we're welcoming slash preparing to learn from Rocky Lovanni, owner of Profit Comes First. And I gotta say, I'm excited with Rocky on the show because when he reached out to me and mentioned this book, Profit First, I'm like, that is an incredible book. So Rocky, how are you doing today? I am doing awesome. Thank you so much for having me on. I'm excited to have you on just to talk about more of what you have going on specifically in regards to this Profit First and all that jazz. Cause I guess in the world of business, when you're an entrepreneur, the goal, or at least 1 of the goals, is to have a little cash to be able to afford to do some fun things and to pay for your mistakes, I suppose, is a little part of that as well.Rocky [00:01:01]:Absolutely. That's a big part of it. And honestly, I'm shocked at how many business owners don't look at their financials. Oh my gosh.James [00:01:10]:Yeah. I was just talking with my accountant the other day, tax time. And I said, I like to think that my stuff is pretty organized, but it probably be a little bit more organized. But many, if not most of the other business owners that I've met and chatted with, coached, that are, I would say, sub 10 to 20 employees, they're shoe boxes of paperwork. They don't even know what's going on. So I only, I just wonder like, if the IRS comes and says you're audited, I feel like for some people, they're gonna be like, good, you figured it out. Cause I have no idea what's going on. I don't think that's how it works. OK,Rocky [00:01:50]:I think the IRS is going to say bring us to us in an organized fashion and get us all this stuff. And if you can't, we're just going to tax you. All right. All right.James [00:02:01]:But it's interesting because I mean, so I don't know. Fair, totally fair. It just seems like a lot of people, like you said, are somewhat oblivious to whether they're even profitable or not. Money's coming in. Money's going out. People are getting paid. But to know if their business is successful versus just cash flowing,
Bryce Henson - CEO of Fit Body Boot CampImagine you have made the leap and become your own boss. You started your business, built your empire and are doing well.Then a colleague reaches out to you and asks you to forget all, or most, of that and run their show on a larger scale. Going back to being an employee. Would you do it?Listen as Bryce Henson, the CEO of Fit Body Boot Camp details hi entrepreneurial journey and how he finds answers for the next steps to take in his life by keeping focused on his mission. Forgetting about the business side of things, stepping away from our pride and making sure what you are doing is moving you to your ultimate goal, whatever that may be, is a huge lesson we can all learn from. Enjoy!Visit Bryce at: https://brycehenson.com/James [00:00:01]:You have found Authentic Business Adventures, the business program that brings you the struggle, stories and triumph successes of business owners across the land. Downloadable audio episodes can be found in the podcast link. Fun to draw in customers.com, we are locally underwritten by the bank of Sun Prairie. My name is James Caterman. And today we are welcoming, preparing to learn from Bryce Henson, the chief executive officer of Fit Body Boot Camp. So Bryce, how are you doing today?Bryce [00:00:27]:James I am doing fantastic. Thanks so much for having me on.James [00:00:31]:I'm excited to hear because we're at the time of year where I feel like New Year's resolutions maybe fell off a little bit for some people, and I suppose for a lot of it, that's kind of your world. People always get that. I'm going to get in shape January 2 and then I don't know, march, April rolls around. Maybe they're just like, you know, the coach is cozy. So tell me, Fit Body Boot Camp for the people that don't know, can you just tell us a little history? What is it? Yeah, totally.Bryce [00:00:59]:So we are the fastest indoor fitness boot camp franchise. We're based in North America and specifically Los Angeles. We have hundreds of locations throughout North America, primarily in the US. But also in Canada as well. And we really specialize in fitness and fat loss for the everyday person that just has a wife or a spouse and kids and busy with work. And that typically hasn't made a huge fitness is a huge priority. Maybe they haven't worked out ever or been since high school, but they know they need a change and they can come to our program. And really what we do is specialize is personal training in a group setting so we can get that one on one feel, but for a fraction of the cost of what it would cost a normal personal trainer. And that's really what we specialize. And I guess, big picture to put a bonus, our mission is to inspire fitness and to change lives every day. And way more than a tagline, this is our life's work and we're super passionate about it because we have our work cut out for us with the obesity epidemic, with nearly 50% of our population statistically obese. So we're here to serve. And that's really a little bit about Fit Body Boot Camp.James [00:01:59]:Wow. Yeah. It's crazy when you think that percentage, especially going through a pandemic where health and that kind of thing was center stage. Yeah, I feel like it's kind of weird how the fitness I guess you could argue lifestyle or whatever you want to call it, where that would be I would consider that to be kind of frontline. Number one, a way to avoid getting sick is to be healthy, but they kind of like close the gyms. Fit was kind of one of those.Bryce [00:02:30]:Wild and I mean, shoot, we could talk for hours on that I'm not going to go too deep. However, to that point, what I hope and really what I want to do today james and my mission is to change the conversation because I think what we saw is regulations and government probably with the best intentions, but coming down and really having a victim mentality a...
Ryne Ogren - Private Business InvestorEveryone has their own journey in life. It can take you to places you never anticipated. With Ryne Ogren, it has been no different.Ryne was a professional baseball player and is now helping investors find businesses to invest in. Listen as Ryne explains how he finds small businesses with owners that are looking to exit and need a buyer, investor or some outside management help to get the business growing. Every business owner needs to bow out eventually, and Ryne is in the business of finding ways to help business owners do just that.Enjoy!Visit Ryne at: https://www.ryneogren.com/James Kademan [00:00:00]:You have found Authentic Business Adventures, the business program that brings you the struggle, stories, and triumphs and successes of business owners across the land. We are locally underwritten by the bank of sun prairie. If you would like downloadable audio episodes of the podcast for free, you can go to drawincustomers.com. Today we are welcoming, preparing to learn from Ryan Ogren, the founder of E, to so, Ryan, how is it going today?Ryne Ogren [00:00:27]:Yeah, well, so I'm not the founder.James Kademan [00:00:30]:Of E two E. I'm sorry. Well, let's change that. Okay, let me change that.Ryne Ogren [00:00:35]:Founder of Rhino LLC.James Kademan [00:00:40]:I don't see that email. How do you spell that?Ryne Ogren [00:00:43]:It's R-H-Y-N-O-L-C. But my real title is I'm a private business investor.James Kademan [00:00:51]:All right.Ryne Ogren [00:00:52]:Yeah.James Kademan [00:00:53]:Private business investor. That's a cool name.Ryne Ogren [00:00:55]:Professional baseball player. Private business investor.James Kademan [00:00:59]:All right, got you. Okay. Professional. All right. What is the e? Two e thing?Ryne Ogren [00:01:17]:So that's Sir Darren Jacqueline's fundraising event. And so I just walked up to him at a random M and a conference. I asked him, I was like, hey, what should I be looking to do here? And lo and behold, he just took me under his wing and looped me in on this cause. So Elevate to Educate is an arm of the Ly Two NK Foundation, which is helping to build schools in Africa. And Elevate to Educate is an arm of that, a fundraising arm of that to raise money through hiking fundraisers.James Kademan [00:01:51]:Got you. All right. Got it. Okay, so we can talk about more of that when we get going here.Ryne Ogren [00:01:56]:Yes.James Kademan [00:01:57]:So let's just say we have Ryan Ogren, the founder of Rhino LLC, professional baseball player, as well as I love this, the private business investor. So, Ryan, how is it going today?Ryne Ogren [00:02:11]:Good, James. Thanks for having me on.James Kademan [00:02:13]:Yeah, thanks for being on the show here. This is cool. You have quite the story. It sounds like all kinds of things going on. Professional baseball player into business. You don't hear about that too often.Ryne Ogren [00:02:26]:Yeah, so I'm not a professional baseball player at the moment. I retired.James Kademan [00:02:29]:Right. But we're past tense, right?Ryne Ogren [00:02:31]:Yes.James Kademan [00:02:32]:Great.Ryne Ogren [00:02:33]:That's interesting. It's been a fun ride. I've had a lot of great mentors along the way and just trying to do my best every day, I guess you could say.James Kademan [00:02:41]:Sure. So, Wayne, let's start with the whole business thing. Well, I guess business versus baseball was the goal, to get into baseball, and then the business thing just happened in your lap or maybe vice versa. I don't know.Ryne Ogren [00:02:54]:Yeah. So my dream growing up was always baseball. If you talk to anybody that was around me coming up, I was baseball all the time. And while when I finally accomplished my dream,
Lori Hackman - Olive and HerbIn the mad rush we almost always seem to be in, we often neglect one of the most important of our five senses. We love looking at beautiful things, appreciate a good handshake and listen to music almost daily. But when was the last time you took the time to appreciate the taste of the food that you eat?Lori Hackman owns Olive and Herb, a local retail store offering Olive Oil and Vinegar in a medley of flavors in Sun Prairie, Wisconsin. What may surprise you is that to visit a store like this is to open up your flavor palette to new and delicious worlds.Listen as Lori explains how she got started in the olive oil business and how she has gained a loyal following of people that appreciate all that her store has to offer.Enjoy!Visit Lori at: https://oliveherbco.com/James Kademan [00:00:00]:You. You have found Authentic Business Adventures, the business program that brings you the struggle, stories and triumphant successes of business owners across the land. We're locally underwritten by the bank of sun prairie. Downloadable podcast episodes can be found at the podcast link found at drawincustomers.com. And today we're welcoming slash preparing to learn from Lori over at Olive and Herb in Sun Prairie. We're actually in her store, which is super cool. So, Lori, how's it going today?Lori [00:00:27]:Great. We have a beautiful day.James Kademan [00:00:29]:Oh, my gosh. I'm glad because we've got some sun on us here as we're doing this. So we're surrounded by I know there's probably a special name to this. I want to say Joe, but that's not that exactly.Lori [00:00:40]:They are called Fusis.James Kademan [00:00:42]:Fusis. Fusis.Lori [00:00:43]:So they're made in Italy, and they hold olive oils and balsamic vinegars.James Kademan [00:00:50]:All right.Lori [00:00:51]:So right now we specialize in olive oils and balsamic vinegars, all direct from Italy.James Kademan [00:00:58]:Oh, wow. Okay. Excellent.Lori [00:01:01]:And the olive oils are all from one producer in Italy.James Kademan [00:01:06]:Wow. Yeah. All right.Lori [00:01:07]:It's crazy. Well, I have to taste them later.James Kademan [00:01:10]:Yeah.Lori [00:01:11]:A man named Adriano and his family live about an hour south of Rome.James Kademan [00:01:15]:Okay.Lori [00:01:15]:And they actually grow the olives, make the olive oil and send it directly to us. There's no middleman.James Kademan [00:01:20]:Holy cow.Lori [00:01:21]:Yeah.James Kademan [00:01:22]:So do you mind giving me a little history lesson on olive oil?Lori [00:01:25]:Oh, go ahead.James Kademan [00:01:26]:Because I look at oil from, like, vegetable oil and coconut oil and all the oils of the world and I always wonder who was the first person to squeeze that.Lori [00:01:37]:Exactly.James Kademan [00:01:39]:An olive. A little tiny thing.Lori [00:01:41]:And you'll find artifacts popping up all the time, like 2000 years ago and earlier. And even that, they found a piece of a carafe, a pottery that had remnants of olive oil in it.James Kademan [00:01:58]:Oh, my gosh.Lori [00:01:59]:It's a tree. That's kind of a smallish tree. But they can grow for hundreds of years. Typically. The trees themselves do.James Kademan [00:02:15]:Wow.Lori [00:02:16]:Yeah. The oldest known olive tree that they know about in Italy they think is about 2000 years old.James Kademan [00:02:22]:Holy cow.Lori [00:02:23]:It's still living, it's still producing olives. So it's a really sustainable and it grows in kind of Mediterranean kind of arid locations. You'll find them in the Mediterranean, but also in California. Now in the United States. They're starting to grow them in Texas and Arizona. Olive trees. But once you plant an olive tree,
Jamie Perez - Beyond Words ProductionsSometimes you find yourself in a great job, or a pretty good job, or maybe even a terrible job. At some moment, you decide that you don't want to work for someone else anymore, you want to work for yourself. Naturally, if you're listening to this podcast, you know that is probably a great choice for you.Jamie Perez, owner of Beyond Words Productions, found herself in a place where her skills were not being utilized or appreciated. So she took the bold step of going out on her own. Can you relate?Listen as Jamie explains why and how she got started in the videography business. Jamie explains what she has learned and some of her successes, and challenges. She brings to light both the risks of entrepreneurship, as well as the, often immeasurable, rewards.Enjoy!Visit Jamie at: https://www.beyondwordsproductions.com/
Nicole Moll - Box of BalloonsOpportunity is something we often take for granted. We live a sweet life and don't really keep in mind that not everyone has the resources that we now have. It may surprise you, but not every child has the opportunity to even have a birthday party.For a multitude of reasons, the presents, the cake, the friends over singing are just not in the cards for some children. Because of this, Nicole Moll founded Box of Balloons, a non-profit to help give children the opportunity to have a real kids birthday party.Listen as Nicole explains why she started Box of Balloons and what she learned along the way with starting this non-profit adventure.Enjoy!Visit Nicole at: https://www.boxofballoons.org/
Eric Melchor - OptimonkWebsites are often built as a one size fits all medium to communicate with your potential clients. But what if you could personalize the experience each visitor has on your website?On this episode of Authentic Business Adventures, Eric Melchor from Optimonk details how personalization of your website can increase engagement, which is what you're after.Optimonk is a startup that offers personalization solutions for e-commerce sites. The episode explores the power of micro-engagements and using zero-party data for personalization, as well as the importance of aligning your website's value proposition with your ad's headline. The episode includes some interesting anecdotes from the speakers' past careers, and the importance of letting go of past mistakes and focusing on the good things in life.The episode is brought to you by Calls On Call and The Bold Business Book.Enjoy!Visit Eric at: Optimonk.com
Chris Hanna - Hire 4 MeOn this episode of Authentic Business Adventures, host James Kademan speaks with Chris Hannah, the owner of Hire 4 Me, a company that helps small business owners find the right staff to alleviate the burden of doing everything themselves. Chris shares his unique perspective on entrepreneurship, hiring, and the value of time. He discusses how his personal experiences led him to create Hire 4 Me, the importance of solving problems in business, and the similarities between poker skills and business skills. Chris also shares insight into the value of flexibility and genuine fulfillment in one's work. The episode is brought to you by Calls On Call and The Bold Business Book.Enjoy!Visit Chris at: Hire4Me.caJames Kademan [00:00:00]:You have found authentic business adventures business program that brings struggle, stories and triumphs and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link. Founded drawincustomerscom we are locally underwritten by the bank of Sun Prairie. If you're listening to this on the web, be sure to think of your comment, hit that big ol like button and of course, subscribe. Today we're welcoming, preparing to learn from Chris Hannah, the owner of Hire for Me, Inc. That's four with the number four. And I got to say, Chris, I'm excited to talk to you because in my meeting with my manager today, she tells me, hey, we got some employees that aren't doing so hot. And I imagine that's a common thing for business owners to hear.Chris Hanna [00:00:46]:Yes.James Kademan [00:00:46]:And I'm like, oh, great, we get to go on this hiring spree again. So that's well, maybe not spree, but we get to hire a couple of people. So, yeah, so tell me, let's just start with what is Hire For Me? And we will just go from there.Chris Hanna [00:00:58]:Well, thanks for first having me on the show. Hire for Me is really about how I came up with this business idea. I was talking with a lot of business owners and they were all saying that they're frustrated, they're absolutely miserable because they're doing everything in their own business. They're the chief everyone officer, wearing every single hat, sales, marketing, ops, it finance, you name it, right? And they're like, I wish someone could hire for me because I would give them advice. But they kept saying, I wish someone could hire for me. So I'm driving back from an event and I'm like, I can solve this problem. I can actually go out and I can hire for these small business owners, these solopreneurs, and make their life easier because some people, they just don't have the experience of having hired or trained or really led a team before. But over 20 years, across a variety of industries, I've hired, lead, and promoted over 500 people. So I was like, why don't I just use that skill and that talent in a different way and create a business around it?James Kademan [00:01:50]:So you started this. And tell me, ideal client, just describe who is this? Who's coming to you?Chris Hanna [00:01:57]:Well, most of the people that I'm supporting are those true solopreneurs. They're the people who are actually already successful. I seem to attract a lot of people who are like, in real estate, but they're people who are looking for customer service, admin, marketing, salespeople. They are doing everything on their own. They're typically a few years into their business, I'd say like between two to five years. They're in their business, but they've gotten to the point where they know that they need to hire, they need to scale, all right? They don't want to do it anymore by themselves or they're losing business because they can't actually fulfill as quick as they possibly could.James Kademan [00:02:32]:All right, so today is it as easy as someone coming to you and they're like, hey, Chris, I have XYZ business. Let's just say I'm a plumber.
Alexander Cruz - CR of MarylandReal Estate investing is often a great place to grow your money. You have a lot of options with commercial properties, land, apartment complexes and more. An often overlooked space is single family homes producing revenue as rental units.Listen as Alexander Cruz informs us of the single family home investment opportunities, how to use this investment without having to live anywhere near the property and how this investment can possibly work for you.Enjoy!Visit Alexander at: https://www.cummingsrealtors.com/alexander-cruz
Brett Barlow - EvereeEmployees love payroll day. Can you imagine if everyday was payroll day?Your employees would be jumping at the chance to work harder, perform better and keep your business moving.Hopefully.Listen as Brett Barlow, the CEO of Everee, the platform that helps you and your employees get daily payroll to be a thing in your business, explains how Everee works and if it can work for your business.Enjoy!Visit Brett at: https://www.everee.com/
Fatou Ceesay - Cairasu Home CareThe senior care business is booming. The challenge is aligning care for your clients with the reality of business and employees. Fatou Ceesay started her senior care business, Cairasu Home Care, from scratch and has built it to an empire in the Madison, Wisconsin area.Listen as Fatou explains how she started her senior care business and how she is navigating the challenges of business, and being successful in the process.Enjoy!Visit Fatou at: http://www.cairasucare.com/[00:00:02.480]You have foundAuthentic Business Adventures,[00:00:04.760]the business program that brings youthe struggle stories[00:00:07.210]and triumphant successesof business owners across the land.[00:00:10.600]Downloadable audio episodes can be found in the podcastlink, found at drawincustomers.com[00:00:16.360]We are locally underwrittenby the Bank of Sun Prairie.[00:00:18.720]My name is James Kademan, entrepreneur,[00:00:19.850]author, speaker, and helpful coach tosmall business owners across the country.[00:00:24.570]And today we're welcoming/preparing[00:00:26.010]to learn from Fatou Ceesay,owner of Cairasu Home Care.[00:00:31.080]And I got to say I'm excited[00:00:32.890]because every time I meetwith Fatou and I've known you, oh,[00:00:36.590]my gosh, long time, but I neverreally knew much about your business.[00:00:40.760]I guess I just knew you throughnetworking and stuff like that.[00:00:43.410]I didn't realize how bigand cool your business is.[00:00:47.010]All right.[00:00:48.050]Well, now you know.[00:00:49.810]Now I know and soon the world will know.[00:00:53.090]Let's just start with whatis Cairasu Home Care?[00:00:57.720]Cairasu, by the way,thank you for having me and thank you[00:01:00.990]for all you do to get smallbusinesses out there.[00:01:04.320]Oh, I love it.It's fun.[00:01:06.080]Yeah.[00:01:06.310]So Cairasu Home Care has been10 years now since we started it.[00:01:13.290]It's an in home care servicesfor elderlies within Dane County.[00:01:18.520]Our main goal is to help our seniors stayin their homes for as long as possible,[00:01:24.130]which we know majorityof seniors want to do.[00:01:27.840]So being there to help them with whether[00:01:29.600]it's their personal care needs,their home chores, their medical[00:01:35.650]appointments,making sure they're taking their[00:01:38.730]medications, things of that nature,things that will keep them safe at home.[00:01:43.490]All right.[00:01:45.240]And I imagine you definitely have job or[00:01:48.570]business security, really, becausepeople keep coming to the Madison area or[00:01:53.390]just everywhere, and people keep gettingold, whether they like it or not.[00:01:59.090]We're all aging.[00:02:00.690]Here we are.So it's interesting.[00:02:03.830]How did you end up in this industry?[00:02:08.680]It's interesting that you actually[00:02:10.890]ask that because this is notan industry that is familiar to me growing up.[00:02:16.944]I'm from the Gambia,that's in West Africa.[00:02:20.120]Okay.[00:02:21.840]And there is no such thing aslike in home care or nursing home where[00:02:27.760]people, professionals go into otherpeople's places and work with them.[00:02:33.470]So what we know there isfamilies caring for families.[00:02:38.250]Then I come here and a familyfriend introduced me to home care.[00:02:44.970]The way it happened was more of, oh,[00:02:50.030]that's what she wanted to dobecause she moved in here.[00:02:54.290]And she asked me and I'm like, hey,I had no idea.[00:02:57.830]I didn't even know that such things exist.[00:03:02.960]Long story short,
Dan Guerra - SDMCentralMost entrepreneurs share a few common traits. They strive for success, growth and always pursue what is next. They also have a million ideas for other businesses and need to quell that urge to start the next big thing.That last part is a blessing and a curse. It makes it easy, well, easier to pivot. It also can be a distraction.Listen as Dan Guerra shares his entrepreneurial journey from the business of computer repair to website creation to software in the health care field, he has a diverse background of business experience.Dan shares the good, bad and less than great about his business journey.Enjoy!Visit Dan at: AltusCampus.com
Lori and Gordon - Sprinkman Real EstateBuying real estate can be a challenge. Helping people find and buy real estate can be a challenge as well.Lori Schilling's story in business is a phenomenal story of success, challenges, pivots and growth. She started a spa business years ago, built it into a successful empire and sold it. She is now the Lori of Lori and Gordon real estate, using her magnetic personality and savvy business sense to help her clients with their real estate deals.Gordon started his real estate career by flipping houses. From this experience, he has joined forces with Lori to help their clients get all the necessary perspectives to evaluate a property.Listen as Lori and Gordon share their business journey to becoming successful real estate agents, along with the challenges they overcame along the way.Enjoy!Visit Lori and Gordon here: https://www.sprinkmanrealestate.com/agent/lori-and-gordon/
Jeanne Kolker - Insight Counseling and WellnessThe Covid pandemic has pretty much passed, but the fallout is far from over. During the pandemic it has been reported that depression increased from 11% to close to 40%, from April 2020 - April 2021. Statistics like that are mind boggling, though they also offer an opportunity to help people.Jeanne Kolker is the owner of Insight Counseling and Wellness. She has been in business doing well for years. Once the pandemic hit, the hockey stick of business growth came out. This happened despite the challenges her business faced, including offering help suddenly over a screen and camera vs. in-person, the challenging rule changes from insurance companies, the concerns of her clients as they each adapted differently to something we were all trying to navigate. The ever calm Jeanne took it in stride, helping all of those that her and her team were able to.Listen as Jeanne shares with us some of her wisdom about how she and her team are helping people work through some emotional challenges and what she sees for the future of this necessary industry.Enjoy!Visit Jeanne at: https://insightmadison.com/
Keri Childers - Thought Leader ConnectionOne of the great things about being in business and meeting other entrepreneurs in business is a common feeling of striving for growth. Of working on yourself and your business to contribute to the betterment of your business, society, you as a person, your employees, your clients and a huge push that there is always more than what you believe you can do.I was reminded of this while chatting with Keri Childers. Keri started the Thought Leader Connection, to help authors and public speakers with topics around the leadership and business world to spread their knowledge and do a little something to make the world a better place.Listen as Keri explains the process for authors and public speakers and the little nuggets of wisdom that she has gained from working with some brilliant minds alongside her own brilliant mind.Enjoy!Visit Keri at: https://kerichilders.com/[00:00:02]You have foundAuthentic Business Adventures,[00:00:04]the business program that brings youthe struggle[00:00:06]stories and triumphs and successesof business owners across the land.[00:00:10]Audio podcast episodes can be foundat the podcast link at drawincusmers.com. Of[00:00:16]course, you can download those for free,and free is a good price, right?[00:00:20]We are locally underwrittenby the Bank of Sun Prairie.[00:00:22]My name is James Kademan, entrepreneur,[00:00:24]author, speaker, and helpful coach tosmall business owners across the country.[00:00:28]And today we're welcoming/preparingto learn from Keri Childers,[00:00:32]the founder and owner of I love this name,Thought Leader Connection.[00:00:37]So how cool is that?[00:00:38]Keri, how are you doing today?Great.[00:00:40]How are you?I'm doing very well.[00:00:42]I'm excited,[00:00:43]if for no other reason thanThought Leader Connection is just about[00:00:46]the coolest name of a businessI've ever heard.[00:00:49]Also TLC, tender loving care.[00:00:52]Was that intentional ordid that just happen?[00:00:55]After we did that, somebody pointed it outto me and I was like, wow,[00:00:59]because that totally is how I intendto do business, with tender love and care.[00:01:03]So it kind of worked.[00:01:04]All right, so what isthe Thought Leader Connection?[00:01:07]Sure.I work with authors and speakers.[00:01:10]I help them with their book launchcampaigns and to formulate what they[00:01:14]exactly talk about so that we cancommunicate clearly to meeting planners[00:01:18]what they're going to comein and talk about.[00:01:20]I do a lot of niche conversations,so if there's a meeting planner that's not[00:01:25]looking for a broad topic that everybodyspeaks to, but something more niche[00:01:29]for their audience, I'm a person that canusually find that content for them.[00:01:33]All right.[00:01:34]So I take care of the speakers, and I takecare of the meeting planners on both sides.[00:01:38]Interesting.[00:01:38]All right,tell me about the speakers because[00:01:42]I guess that's a journey that I startedto go down, but then I had a kid.[00:01:46]So that just changesyour speaking schedule.[00:01:50]Yes.It's a hard job if you've got little ones[00:01:52]at home because you're on the roadif you're going to be successful.[00:01:56]Yeah, I tried. I started to go down that road.I always thought it'd be cool to be[00:02:00]a stand up comic as well,but I'm probably not that funny.[00:02:03]I work with a stand up comedian also so. Do you really?[00:02:06]I do. Paul Ollinger is his name.[00:02:09]Trying to get him gigs orhow do you work with him?[00:02:12]I only help him on the booking back end[00:02:14]side,
Art Fish - Prairie JewelersWhen it comes to value, the name of the game is trust. This is especially true with a jewelry business. Knowing that the proprietor of the jewelry store knows what is available, what the different items are worth and how to choose just the right piece of jewelry to accomplish your goals all comes down to trust.This was an interesting interview since my knowledge of jewelry is limited. Luckily, Art Fish, the new-ish owner of Prairie Jewelers was able to answer all of my questions, and then some.Listen as Art explains his journey in the jewelry business, from employee on the bottom rung to owner, after purchasing a long standing jewelry store in Sun Prairie, Wisconsin.Art has an incredible wealth of knowledge and an incredible entrepreneurial journey to share with you.Enjoy!Visit Art at: https://www.sunprairiejewelers.com/
Jenna Piche - First Light HealthJuggling it all is tough. With a family, kids, business and/or a job, mixed in with a little sleep, less than a moment to chill and a barage of problems that interfere with your already challenging schedule.You try to do it all and eventually, something has to give. Often that something is your health.Jenna Piche knows first hand what this is like. So she not only did something about it, she is helping guide others to get out of the path to self destruction and into the journey of self fulfillment.Listen as Jenna explains her story and some steps that she suggests to help you do your best and enjoy life in the process.Enjoy!Visit Jenna on Instagram at First Light Health.
Kaitlin Rohowetz- A Better Body Massage TherapyEvery business can cause you a bit of stress. A great massage is a relaxing way to relieve that stress, or at least settle it down for an hour or so.But what about starting, running and operating a massage business? What are the challenges and rewards for getting into the relaxing business of massage therapy?Listen as Kaitlin Rohowetz discusses her journey as an entrepreneur in the business of massage therapy. Her business is thriving and has navigated a few challenges in the past few years, as just about every business has.Kaitlin is an exceptional business person and has a lot to share in this engaging podcast.Enjoy!Visit Kaitlin at: http://www.madisonbetterbody.com/
Nancy Giere - Course CreationIf you want to teach the world, either you need to spend a lot of time teaching, or a little bit of time creating courses for your students and clients to watch at their, and your, leisure.Listen as Nancy Giere teaches us how to create incredible courses (Read: Not Boring) that your students will actually follow through on.Enjoy!Visit Nancy at: https://nancygiere.com/
Paul Baron - The Wall PrinterTechnology never stops, and Paul Baron has brought the next big thing here.Getting an image of whatever you want on just about any media you want, vertically, is now possible.With The Wall Printer, you can now get that beautiful picture printed on an exterior wall, even brick, and it lasts!Listen as Paul Baron explains the technology, the possibilities and the different ways that you can get involved in the business, either as a client or the person offering wall printing to your part of the world.The uses for this technology are limited only to your imagination and it will be exciting to see what gets printed next.Enjoy!Visit Paul at: https://thewallprinter.com/
Katie Hensel - Travel Made JoyfulWe all dream of getting away. What they means to you may be different from someone else. We can all agree that travel is fun.But where do you go, what do you do and, arguably most importantly, what do you eat?Listen as well-travelled and addictively energetic entrepreneur Katie Hensel gives us some travel tips as she shares details of her new business, Travel Made Joyful.Katie helps people figure out the details of travel, so that you don't need a vacation after planning your vacation.Enjoy!Visit Katie at: https://travelmadejoyful.com/
Camilla Hallstrom - ZalstromYou've built your website and gotten it to look superb with all of the best flows for your website visitors.But now you need actual visitors to your website. That means you need some SEO, or Search Engine Optimization. The buzz phrase that means making your website easily found by the search engines, and therefore the people that use search engines.But how do you do that? Where do you start with your SEO?Listen as Camilla, one of the founders of Zalstrom details how she started her SEO business and some tips on how you can boost your SEO rankings with your website.Enjoy!Visit Camilla at: https://zalstrom.com
Jessica Fialkovich - Exit FactorJust like a boat owner, of of the best day's of an entrepreneurs journey is when they sell their business.But how do you prepare to sell, where do you go to sell and what steps do you need to take to actually sell?Listen as Jessica Fialkovich of Exit Factor explains the details of preparing to sell your business so you can get out and enjoy some time knowing what you built will go on without you, so you can enjoy some time. Maybe even on a boat.Enjoy!Visit Jessica at: https://www.exitfactor.com/
DJ Neuville - Haul It All
One man's trash is another man's treasure goes the saying. But often, you don't want to find the guy looking for your treasure. That is when you call Haul It All. DJ Neuville started his junk pickup and disposal business to help people get rid of the stuff that has become too burdensome to deal with. Listen as DJ explains how he started Haul It All and how he has grown his business helping people get rid of their stuff. The junk business is booming as it seems almost everyone has too much stuff. Enjoy!
Visit DJ at: CallHaulItAll.com
Kevin Snow - Time On Target
Nothing happens until a sale is made. But what processes do you use to get sales done in your business. Kevin details how he helps companies use email, online and CRM software to help businesses grow and succeed. Listen as Kevin Snow, cofounder of Time On Target details how to create an automated process to create and build an online pipeline to keep funneling leads to your business.
Enjoy!
Visit Kevin at: https://www.time-on-target.com/
Erin and Dimitri Vranas - Yips Yogurt Chips and Parthenon's Gyros
A few facts to bring to light how awesome this couple is: Parthenon's Gyros hit 50 years this year. On top of that, they created Yips Yogurt Chips, which alone would be an incredible feat. Erin has enough energy to power a city. Erin and Dimitri Vranas know a thing or two about being incredible entrepreneurs and they are a married couple that works well together. Listen as they share their story of buying the family gyro business, growing it, surviving a pandemic along with some brutal protests in downtown Madison and how they came up with and implemented the idea for a healthy, portable snack that happens to be delicious.
Enjoy!
Visit Erin and Dimitri at: https://yipsyogurtchips.com/
Adam Carroll - The Shred Method™
It may surprise you that there a huge number of people in our great population that have debt. Some of this debt is staggering in it's size, especially in relation to the income that is in the process of paying it back.
Once you get deep in debt, it can be tough to get out. But it is not an impossible task. Listen as Adam Carroll, founder of The Shred Method™ explains some key tips to help both avoid debt and to get out of it. He offers some financial advice that almost anyone can use.
Enjoy!
Visit Adam at: http://www.adamspeaks.com/
Tara Ingalls - Tingalls Graphic Design
There are an almost unlimited amount of places to get your logo, business cards, website or brochures designed. There are about as many places to work to peddle your design skills as well. The interesting thing with business is that it is the little things that often keep people coming back for more, whether as a client, or an employee. Tara Ingalls started Tingalls Graphic Design over 20 years ago. That alone is impressive. But think of all that she has experienced during her ongoing entrepreneurship journey. A few scattered years of recessions, a dried up employee market, a pandemic, 9/11, 2008 and a medley of competitors found through the internet. Still, Tara presses on with a dynamic crew and a loyal client base. Listen as Tara shares some of her experiences of owning her graphic design firm for over two decades, specifically how she not only survived, but thrived through that whole debacle we made it past. This is the second interview I have done with Tara. She is a business owner worth paying attention to and someone that is extremely fun to chat with. Enjoy!
Visit Tara at: https://tingalls.com
Drew White - Create Tailwind
We have all had to borrow money at one time or another. Maybe for a house, a car or to grow our business. Dealing with lenders can be tough and you leave the decision of you getting cash in your pocket to people that may not have your best interests in mind. So what is a fiscally savvy individual to do? Listen as Drew White, of Infinite Banking Concepts, teaches us how he helps people be their own bank, through the power of a specially designed life insurance product.
Enjoy!
Visit Drew: https://ibcdrew.com
Glenna Shannahan - Madison Bridge Club
What do Warren Buffet, Bill Gates and Glenna Shannahan have in common? They all play bridge. Glenna just happens to be a bit better at it. Glenna is the owner of Madison Bridge Club, a business that operates on the south side of Madison, Wisconsin for clients to learn and play the game of bridge. Listen as Glenna explains the game of bridge, how to play and how she has trained thousands of clients over the course of decades.
Enjoy!
Visit Glenna at: https://www.bridgewebs.com/madison/
Bill Nussey - Freeing Energy
The times, they are a changing. What worked for so long before we are learning, really didn't work all that well. At least, not without consequences. This goes for business as well as energy. My guest today is Bill Nussey, a serial entrepreneur that has started, built and sold companies with enough success to allow him to share his resources to make the world a better place. In Bill's case, he is making the world a better place by studying and sharing his knowledge of the business of renewable energy. The conversation with Bill was so intriguing since he looks at energy from both a green environmental impact perspective as well as a green cash money view. We're all green until it costs more money or time, right? Listen as Bill explains his entrepreneurial journey, including an IPO, and explains the value of intelligently designing and building a renewable energy infrastructure and how it can make economic sense. Enjoy!
Visit Bill at: https://www.freeingenergy.com/
AJ Aluthwala - KallistoArt
Remember back in the day when all you needed was a yellow pages ad and a landline phone? Maybe you don't, which is fine. Because now we have the internet and the internet is filled with websites. Which means that your business needs a website in order to be found. But how do you create a website? Listen as AJ form KallistoArt details how he cofounded and helped build a web design, SEO and mobile app company. Having started in 2006, he has seen the evolution of the internet and kept his company at the cutting edge.
Enjoy!
Visit AJ at https://kallistoart.com/
David Pawlan - Aloa.co
Software is great. It can do all sorts of magical things, most of the time. But what if you want software built for your business? In the past you would do one of three things, 1) Learn ot code yourself, 2) Hire a coder as an employee, or 3) Outsource the coding to a subcontractor person or company. As an entrepreneur, writing your own code can be fulfilling, but extremely time consuming. Especially if you need to learn how to code, before you actually write any code. That leaves hiring someone, either as an employee or contractor. Let's add in the challenge of software being an evolving medium. Like constructing anything new, the idea will change as things are being built. New ideas will be added, and things will inevitably break. To solve all of this, you need the right coder to create your vision. How do you find the right coder? This is where David, cofounder of Aloa.co comes in. Aloa.co connects small businesses with vetted coders. This alleviates the issues of coders stopping projects with no warning, and pricing disputes. Listen as David explains how Aloa.co can take your software idea and help make it a viable product, whether just for your business, or for your industry as another means of revenue.
Enjoy!
Visit David at Aloa.co
Zeb Anderson - LegalQ
Every business will eventually need the help of an attorney. Whether working with an attorney to create a client contract, or to go over a lease that took a forest to print, legal jargon surrounds the business world. But how can a business owner find the right attorney? Many attorneys may be great on paper, but the attorney/client relationship is typically very important to making sure things get done and are understood by all parties. Utilizing an attorney that you don't feel comfortable with can be devastatingly expensive. Attorney's are a part of your professional team, and you want a solid player for this position. This is where Zeb Anderson, cofounder of LegalQ comes in. Zeb helped create a marketplace for entrepreneurs to find attorneys and get a feel for how they work, at no initial cost to the entrepreneur. If the brief meeting goes well, the relationship moves forward. Listen as Zeb explains how LegalQ came about and how it can help entrepreneurs looking for all manner of legal help. Enjoy!
Visit Zeb at: https://legalq.io/
Kayla Storlid - Nature Nanny
It seems we are all just busy doing what we do, and sometimes we forget to take a moment to enjoy the nature that surrounds us. The nature that deep down inside, we are actually a part of. Being in nature, surrounded by trees and plants and breathing the air that doesn't have the tinge of industrial progress, has been scientifically proven to be beneficial. Nature never intended us to stare at screens, Whether for work or to kill zombies.
But where do you go, and how do you really explore nature? This is where Kayla Storlid, the founder of Nature Nanny comes along. Kayla is a serial entrepreneur that went to her, and your, roots to bring us a business that can help us reconnect to nature. With therapy walks for adults and children, Kayla helps bring the natural healing to light. Listen as Kayla explains her process and how she has found a great, natural way to help people of all ages enjoy the great outdoors.
Enjoy!
Visit Kayla at: https://www.naturenanny.com/
Dr. Marty Greer - Checkout Veterinary
Dr. Marty Greer returns after our first interview with her almost one year ago, when she first started Checkout Veterinary Clinic in Sun Prairie, Wisconsin. The worlds first drive-thru veterinary clinic. We met with Dr. Greer today to find out how this new concept has been working and what has changed with her veterinary business in the past year. The pandemic subsided, new pets were housed all over the country, creating more demand for veterinarians. Listen as Dr. Greer explains how her veterinary clinic has grown and learn from her revolutionary way to take care of our pets.
Enjoy!
Visit Dr. Greer here: https://www.checkoutvet.com/
Hallie Ringland - New U
Your overall wellness is extremely important. Your health, both physical and mental, lays the foundation for how you are able to enjoy your life. But we don't always know how to achieve the highest level of wellness, and often we know what we should do, we just don't do it. It is these times when it makes the most sense to connect with someone to help guide you. Hallie Ringland is the owner of New U, a company that helps individuals and businesses achieve the wellness they need. Listen as Hallie details some very important aspects of wellness, and things you can do to improve your wellness today.
Enjoy!
Visit Hallie at: https://newutoday.com/
Ashao Freesky - Double Your Time Off
It seems that almost every business owner is after two things, 1) Freedom and 2) Money to enjoy that freedom. It also seems that almost every entrepreneur starts out with these in mind, then gets caught up in the prison they built. They work at all hours, not always getting anything to grow the business done. They get stuck in the cycle of spinning plates, with no end in sight. Ashao Freesky knows how this works first hand, and he has devised plans to help entrepreneurs get out of the ruts they find themselves in and get back wot earning their freedom and money, just as they originally intended. Listen as Ashao gives some great tips on building your business as a tool to help you live the life you always wanted. Enjoy!
Visit Ashao here: https://doubleyourtimeoff.com/
Sarah Noel Block - Tiny Marketing
Marketing has changed over the past few years. We've gone from a few channels to market on to thousands of opportunities. With the advent of social media, you can have an audience that can actually engage with your marketing. But just because you can or it is easy (ish), doesn't mean you don't need help, guidance or just to outsource it altogether. But how do you know if you're doing it well? How do you find the best marketing company for your business? Listen as Sarah Noel Block, the owner of Tiny Marketing, explains her recipe for success in the content marketing business. Enjoy!
Visit Sarah at: https://www.sarahnoelblock.com
Jerome Myers - Dreamcatchers and The Myers Development Group
Like many real estate investment professionals, Jerome found himself at a crossroads. Should he keep going down the corporate path, or venture off into something more, or different, such as real estate investing? Like many people, he had to weight the pros and cons of each. Luckily for us, Jerome chose the red pill, to live the risk and venture out into the real estate investing world, specifically into multifamily units. Listen as Jerome details his journey and how he now helps people do what he has done, that is to create generational wealth with real estate investing. Enjoy!
Visit Jerome at: https://www.jeromemyers.co/
Basel Nassar - Boss Nation Brands
The dog and cat food and product market is hot. More people entered the market as customers with pets over the past few years than at any other time in the recent past. All of these customers need food, leashes, treats and an endless array of products to show care and affection for their pets. Basel Nassar is an entrepreneur at heart. He has lived the startup life a few times and helped get Boss Nation Brands started and growing. Boss Dog, Boss Cat and a medley of other banners selling pet products under the Boss Brand is just what the market needs now. Listen as Basel details how the business started and what their growth challenges and success have been. It is a compelling and inspiring story of business that many entrepreneurs could benefit from hearing. Basel's experience is shared here for you. Enjoy!
Visit Basel at: http://www.bossdogbrand.com/
Yakub Kazi - Ember Foods
Yakub Kazi is a well traveled man that loves sharing his cooking with the world. Lucky for us, he has his food available in the Madison, Wisconsin area. Yakub has taken his food business, based mainly on Indian cuisine, and listened to the people to give them what they want. He also helps introduce new flavors and dishes to broaden the food horizon and give people something a bit different and extremely delicious. Listen as Yakub takes us on his journey from all over the world to gain his skills as he shares them on grocery store shelves for you to gobble up. Enjoy!
Visit Yakub at: https://embermadison.com/
ChinaMoon Cromwell - Bartender 608
Who doesn't love to party? But a funny thing happens with a party, or a celebration, or really anytime people get together. People want to be in on the fun, not running around serving their guests. Enter the genius of ChinaMoon Cromwell and her business, Bartender 608, a superior mobile bartender service in the Madison, Wisconsin and surrounding area. What puts Bartender 608 a step above other mobile bartenders is the higher level of service and the systems they have in place to make everything easy, or at least, look easy. We love chatting with entrepreneurs that have their systems down. Listen as ChinaMoon explains how she started Bartender 608 and what she does to make sure that her clients get the best, and enjoy their parties. Enjoy!
Visit ChinaMoon at: Bartender608.com
Bill Quigley - Amerifirst Home Mortgage
The real estate market is crazy now. What better time to bring on the mortgage expert, Bill Quigley of Amerifirst Home Mortgage, right? Bill explains what is happening in the real estate market, where he believes it will go and what moves you, as a buyer or seller, can do to make the best moves for you and your money. Enjoy!
Visit Bill at: https://www.amerifirst.com/bill-quigley
Amy Moore - Little Luxuries Madison
Retail businesses that make a community more than just restaurants and bars and a few cross streets are needed to bring character and culture to a place. They can make a locale a destination, as well as give it an interesting vibe. Independent brick and mortar businesses bring life to a community that otherwise would look like any other town, in any other place. Stores like these make memories and give a unique character to a place to make it special. But what does it take to operate a brick and mortar retail store? How do you know where to build your store, what to stock, how to sell and how to get customers in the door? Listen as Amy Moore, owner of Little Luxuries on the famous State Street in downtown Madison, Wisconsin, tells us about her journey of entrepreneurship as a small business owner in a place that has a lot of challenges and a lot of fun. Enjoy!
Visit Amy at: https://littleluxuriesmadison.com/
Cindy Brosig - Operation H.E.E.L.
Dogs make people smile. You can't help it. When a kind dog comes to you with their tail wagging, you cannot help but forget your troubles, even if for a moment. Add that to the fact that almost all of us want to help people. But not all of us have the empathy or passion to make a business out of it. Veteran Cindy Brosig, one of the nicest people I have ever had the pleasure of meeting, has created a place to treat humans with the help of dogs. Dog Therapy, or Animal Assisted Therapy, as it has come to be known, offers a holistic approach to help people heal from various health conditions that can affect the mind, body and spirit. Cindy and her dog, Josie, are highly trained and able to bring out healing in people that may have not had success through other means. Listen as Cindy shares her story, from being a nurse in the military and seeing first hand the damage and challenges that people may face to building her own dog-therapy business just outside of Madison, Wisconsin. Shot onsite at Operation H.E.E.L. Enjoy!
Visit Cindy at: https://www.opheel.com
Pat Miller - The Idea Coach
As business owners we rock at our skills. Whether that is being a great painter, accountant, massager or seller of crystals, we do what we do very well. But what happens when no one knows that you and your business exist? Without awareness, you have no business. At least, not for very long. That is where Pat Miller, the Idea Coach, comes in. With his marketing experience in all forms of media, along with his Premium Incubator Group, designed to build small businesses, he has helped many businesses gain that awareness. Listen as Pat explains some of the ways he has found success for his clients and the members of his Free Facebook Group designed for entrepreneurs. Enjoy!
Visit Pat at: https://ideacoachmedia.com/idea
Michelle Vande Hey - Light of Love Coaching
When you experience a dramatic event, it can be life changing. Sometimes for the better, though often these are tragedies. The truth is that sometimes, we just need some help to get back on our feet and live the life we were gifted with. But how do you get back on your feet? Who do you turn to for help and guidance? Michelle Vande Hey started her life coaching practice, specifically for grieving women, and has helped women that were suffering from depression, anxiety, PTSD, and a slew of other ailments that may happen with the grieving process. Listen as Michelle tells us about her starting her life coaching practice, as well as how she works with grieving women to help make their lives and this world a better place. Enjoy!
Visit Michelle at: https://lightoflovecoaching.com/
Ibrahim Harun - IH Concepts
Sometimes, when you find yourself doing what you love but doing it at a place you may not love, it is time to move on. And some of those times, the time is right to start your own business. That is how Ibrahim Harun got started with his graphic design company. Wit a little patience, skill and drive, along with a pinch of luck, Ibrahim has built his design company to what it is today. Listen as Ibrahim tells the story of how he started his graphic design business. Enjoy!
Visit Ibrahim at: https://www.ihconceptsonline.com/
Kevin Peterson - Peterson Technology
Starting an IT company can be tough. You need the knowledge, the customer service skills and the clients that want to use you. Kevin Peterson started Peterson Technology Group years ago and shares his tremendous insight about how he started his business and what he has learned throughout the years. Listen as Kevin details his entrepreneurial journey and learn a bit about what it takes to start an IT company. Enjoy!
Visit Kevin at: https://petersontechgroup.com/
Mark and Sonya - Twisted Fitness Gym
When you have a passion for an industry, sometimes you are just drawn to entrepreneurship in that industry. Mark and Sonya started Twisted Fitness in 2007 in a 500 square foot facility that doubled as an apartment as they worked to build up their enterprise. Today, they are in a brand new, 18,000 square foot facility that dwarves where they started. Listen as Mark and Sonya describe how they started their gym, how Brazilian Jiu-Jitsu and Muay Thai were their foundation and how now they bring together a collaboration of fitness clientele from the domains of CrossFit, Martial Arts, Strongman, Powerlifting and Olympic Weightlifting together. Mark and Sonya clearly have a passion for what they do, and their are successful as a result of this passion. Enjoy!
Visit Mark and Tanya at: https://twistedfitnessgym.com/
Dr. Eric Johnson - Functional Wellness Chiropractic Center
Starting any business can be challenging. Starting a health related business is no different. Dr. Eric Johnson hit the books and graduated as a doctor of chiropractic medicine. Then he took the leap and started his own practice. Listen as Eric explains how he did it and some of the challenges he overcame as he built his chiropractic practice.
Enjoy!
Visit Eric at: fwchiro.com
Tom Johnson - Account Executive for Fearing's Audio/Video/Security
In this episode we take a different approach and interview a seasoned sales professional. Tom Johnson has worked in a myriad of positions. One thing remains the same, he is in the sales game. He has sold everything from kitchen equipment to newspaper ads and almost everything in between. Listen as Tom explains what it takes to be a great sales person and to keep the revenue pipeline flowing. Because we all know that in business, nothing happens until a sale is made. Enjoy!
Visit Tom at Fearings.com
Melissa Smith - ThePVA - Association of Virtual Assistants
Business professionals typically have a million things to do and about eighty hours shy of enough time to get it all done. But the to-do list isn't filled with frivolous things. All of the work needs to get done to keep the business machine running and the cash rolling in. So what is a savvy business pro to do? Hiring a virtual assistant is a great way to get your to-do list knocked out. The best part is, you aren't the one spending your time doing all of these tasks. Melissa Smith started ThePVA to help people find the best virtual assistants for their tasks. Listen as Melissa details how she started her business and how she has grown it to help so many business professionals get stuff done. Enjoy!
Visit Melissa at: https://thepva.com/
Melissa Kwan - eWebinar
We've all the experience of attending webinars, and many of us have created countless webinars. We, as business owners in a small, connected world, need to be able to educate, pitch and market our wares to our target audience at any time. But giving presentation after presentation of the same information can be time consuming and can really take away from the goal of freedom that most business owners strive for. This is the problem that Melissa Kwan has targeted, and solved, with her company, eWebinar. Listen as Mellisa explains how she came up with the solution to webinar creation fatigue and built the platform to help business owners get more work done by multiplying their results. Melissa also shares some well thought out advice for all entrepreneurs towards the end of the program. Enjoy!
Visit Melissa at: https://ewebinar.com/
Mark Podolsky - The Land Geek
We have all heard of the different ways to invest in real estate to build wealth, often with little time investment. The problem with a lot of real estate is that it can have problems, typically with the buildings on the property. Tenants, termites, broken pipes, non-paying renters and the like have all plagued more than a few people going down the real estate investing game. But what if you invested in distressed properties that were only made of dirt? Listen as Mark Podolsky, the Land Geek, shares his step by step process to invest in land, with the goal of working very little (time-wise) and earning an incredible amount. He clarifies each step and shows you the way to bring freedom back to your life. Enjoy!
Visit Mark at TheLandGeek.com
Dustin Heiner - Master Passive Income
Trading time for money has always been what the true entrepreneur is working to avoid. Time is a limited resource, and you want to keep as much time available for your freedom as possible, right? One of the ways to get to the true point of freedom is to have passive income. That is money coming in that you really don't have to work much for. Sounds sweet, doesn't it? Investing in rental real estate is a great way to earn that passive income stream, gain some tax advantages and build a financial legacy for your next generations, or whomever you choose. Listen as Dustin Heiner, the founder of Master Passive Income explains how he learned to invest in real estate and now shares, quite freely, how you can do the same. Enjoy!
Visit Dustin at: masterpassiveincome.com/freecourse Text RENTAL to 33777 for a FREE Real Estate Investing course from Dustin.
Nathan Amaral - Fearless Millionaire
How to invest in real estate is a popular topic these days. Real estate is typically a great investment, but where do you start? Nathan Amaral has taken his real estate investing into another level, by investing in properties he never sees. Properties that are often in other countries! Listen as Nathan shares some of his secrets to investing in real estate and how you can get into investing in real estate. Enjoy!
Visit Nathan at: fearless-millionaire.com
Tom Bailey - Succeed Through Speaking
Did you know that some entrepreneurs are introverts? I had a tough time believing that, but Tom Bailey has helped me understand that you can be an introvert and still get out and be the pro you are to help you accomplish your goals. With his business, succeed through Speaking Tom Bailey helps those introverts geared towards success to get in front of the crowds you need to as the professional, so the crowd takes notice. Listen as Tom gives some great advice for speakers and all parts of the introvert and extrovert scale. Enjoy!
Visit Tom at: succeedthroughspeaking.com
Shane Whelan - Carrying the Fire
Every entrepreneur has ideas. Some ideas you run with, others you tuck back into the back of your mind. Shane Whelan is an entrepreneur with ideas that stemmed from his experience starting his dog containment fence business. He started as a one person show and built his business to be a profitable, well-positioned company. Then he helped create software to connect customers with other dog containment systems. Another idea, another business and another successful story. From there, he created Carrying the Fire. This is more of a service business for entrepreneurs to help them market through a competitive landscape. Listen as Shane details how he penetrated the market as a new business in an industry often dominated by franchisees by communicating well and getting the job done. Enjoy!
Visit Shane at: PetBidder.com