The Stand on the Summit Show: Recent Episodes
Brandon Hensinger
Quick daily tips to help guide you on your journey to the summit! Join Brandon Hensinger, serial entrepreneur, founder of Cima Growth Solutions and CEO of Avrio Genetics, as he brings daily tips to you from himself and other experts throughout the world!
Learn what sets healthcare marketing apart, and why you should be paying attention to the nuances.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Healthcare marketing is a unique field because of the emotion that it elicits from people. When done correctly, storytelling can be an incredibly powerful tool to connect with potential patients and promote your brand. In this blog post, we will discuss the power of storytelling in healthcare marketing and explore some examples of how it has been used successfully!
The healthcare industry is one that is full of emotion. From the joy of a new baby being born to the heartache of a loved one being diagnosed with a terminal illness, there are so many opportunities for healthcare marketers to connect with potential patients on an emotional level. And what better way to do that than through storytelling?
Storytelling has been used by healthcare marketers for years to great effect. One famous example is Johnson & Johnson’s “Our Story” campaign from 2001. This campaign told the stories of real people who had been touched by J&J products and how those products had made a positive impact on their lives. The campaign was incredibly successful, helping to increase brand awareness and sales for J&J.
More recently, storytelling has been used to great effect by the Cleveland Clinic, one of the leading healthcare organizations in the world. In their “Every Life Deserves World Class Care” campaign, they told the stories of patients from all over the world who had come to the Cleveland Clinic for treatment. These stories were incredibly moving and helped to position the Cleveland Clinic as a leader in global healthcare.
So why is storytelling so powerful in healthcare marketing? There are a few reasons:
It helps you connect with potential patients on an emotional level.
It allows you to share your brand’s story in a way that is relatable and memorable.
It can help increase brand awareness and sales.
If you’re looking for a way to connect with potential patients and promote your healthcare brand, tell a story! It just might be the most powerful marketing tool you have at your disposal.
What do you think? Have you used storytelling in your healthcare marketing? If so, how did it go? Share your thoughts and experiences in the comments below!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Your schedule is most likely filled with OTHER people’s priorities. Here is how you can fix that.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Stop focusing on your weaknesses… Instead focus on your strengths!! If your goals are not in line with your strengths, you’ll never get where you want to go.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Good morning everybody! Here is step number six for creating a powerful R. O. I. focused social media plan.
Step 6 is ENGAGE. It's something that I think a lot of people forget, including myself, I forgot about this or didn't really understand it for a long time. It's really important that you're not just creating content but that you are engaging with other people -- both people who comment on your content, but also engaging on other people's content. That's really what makes social media social, right? Before, I just didn't really understand that. I spent a lot of time just creating content, content, content and didn't really have a lot of growth.
But once I started engaging -- Number 1: it started increasing my own engagement. But it also helped me to enjoy using social media more because I started using it for what it was for, which was to create a network. And if you haven't heard the term before or this quote before -- "your network is your net worth. "
And so creating a network is really important. And enjoying the process is even more important. So make sure that you are engaging everyday, not just on comments people leave for you, but also on other people's content that fit your niche.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Hey everybody, Brandon Hensinger with Cima Growth Solutions.
I wanted to continue this series on the seven steps to social media profit and specifically, r. O. I on social media. Step #5 is simple, it's create -- make sure you're creating content. It might seem really overwhelming to think about how many different things you have to create, whether it's text posts, blogs, videos, images, ads, you name it - there are so many different types of content that you need to create in order to hit your entire potential market, but there's a way to do it that would be a whole lot easier than just creating every single piece of content yourself.
So when I first started getting involved in social media, uh my first company that I promoted with social media was ascent adventure consultants, which is a rock climbing business. I started back in 2008 actually right when facebook started becoming popular, I used social media and really grew my business through it and as time went on, I used social media to grow all of the businesses that I've launched including Avrio Genetics, and at first it was extremely overwhelming. I would spend hours trying to create content and felt like, you know, I spent all day creating content and how was I going to actually go out and grow my business? The key strategy to use is an omnipresence strategy. That's what I learned, I was introduced to that by a few different people specifically Grant Cardone and learned how with one video, I could create images, I could create a blog post by transcribing the text. I could create a podcast, I could create quote cards, I could create text posts, you name it and by understanding how the omnipresent strategy works. I could take one video and make 60 plus pieces of content out of it.
Once I realized that that allowed my presence on social media to explode and most importantly, not just number of followers, but it helped me actually boost the engagement I was getting and reach the right type of customers. So actually if you're listening to this, you're probably either the owner or you work with a small business or maybe you're just trying to get your own personal brand up and running because you have a vision of monetizing that. Well, what i, what I think is the key strategy to follow is putting together your omnipresence strategy and do exactly what I said by starting out by filming a video and creating multiple pieces of content from it. So that's something we actually can help you with is to create this for you, you provide the initial video, we can do the rest and make you omnipresent. So if you haven't already check out cimagrowth.com/social and we can help you along your way. Have an awesome day!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Hey everybody, Brandon Hensinger, founder of Cima Growth Solutions.
Today, I want to talk about the fourth step to maximizing profit with social media and that is to game plan based upon metrics and tracking. A lot of people who fail with social media, fail because they don't know what to track or they're not tracking anything. And honestly, if you don't know where you're going, you'll never get there. So it's really important to make sure you know what to track with social media-based upon what your goals are. So for example, if you're trying to get more sales with social media, then you need to track those conversions.
Look at, out of everything I post, how many of those posts are getting people to my website, how many people are converting based upon those posts? What post did they like the most? What post do they like the least? Those things really matter, and that bleeds over into a lot of other areas of strategies such as general internet marketing, ads, and social media. You want to make sure that you're tracking what's most important. For me, I remember years ago I was just posting whatever I could and saw what stuck.
But now I actually pay attention to what has the highest impact. What do people like the most? And honestly, most of the time, it's not what I think is going to be the best post. It's what people want that I base all the posts and content off of. So make sure that if you're trying to grow a new business, whether it's a small business or even a large business, and you're trying to employ social media into your strategy, that you have a game plan and that you are tracking the right metrics, and that you know what your goals are.
Have an awesome day. Check out cimagrowth.com, and you can get your free 7-steps to profit social media guide. Have an awesome day.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Hey everybody. Good morning! Here is today's one question morning show. The question that I have been seeing a lot of is why is it important to do market research before launching a product? There are a lot of reasons to do market research. But the number one reason is if you are only creating a new product because you think it's a good idea, that doesn't mean that it's going to be successful, you have to make sure that there is an interest and a demand for the product in your market. Now. They're thinking of the case of apple for example, crazy, crazy example with the iphone right? There wasn't a demand for an iphone but apple did their market research and understood that there was a demand for the types of services and change that the iphone could bring about. So no matter what it is, whether it's large or small, make sure that you're researching your market and you understand exactly how to launch the product and why you should launch the product. So that's it. Today's one question morning show, do market research because it's not just about what you want, it's about what everybody wants.
Check out cimagrowth.com. C-i-m-a growth dot com. Get your free seven-step guide to social media marketing today.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Hey, everybody! Welcome to the one-question morning show!
I wanted to answer a question today, that probably applies to everybody, and that is how do I know which of the things on my to-do list are wasting time versus actually important, and I think that probably sounds like common sense, of course everything on my to-do list is important, or of course I know what's important and what isn't, but it often gets lost in our minds when we're in the midst of work, when we're in the midst of doing things and pushing through a day, getting things done working on projects.
It's really important to realize that not every task on your list has as much importance as the others. That's why it's so important to know exactly what your goals are, that's why you should start every day writing down your goals knowing what your goals are, your overall goals, but then also knowing what your goals or targets are for each and every day, because if you can define what your targets are for everyday, maybe, you know, three or four things, then you'll be able to look at your task list and say is the thing that I'm about to work on helping me get to my target for that day.
If not, don't do that thing, focus on doing the things that will get you to hit your targets for that day, which are ultimately getting you closer and closer to accomplishing your overall goals. So don't focus on the things that aren't getting you to where you want to be. Check out Cima growth, cimagrowth.com and get my free guide on how you can focus on the right things and grow your business. Have an awesome day.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Hey everybody, Brandon Hensinger here.
For today's one question morning show I wanted to talk about a question I get asked a lot, which is if I'm trying to simplify the amount of things I do on a given day, how do I do that without sacrificing my productivity? That's a really good question because people who are successful, people who are strong leaders of a company, their families in any area know exactly what needs to be done in order to continue that forward motion of success without wasting time on things that don't matter.
So a common task or common thing a lot of people do is try to eliminate unnecessary things from their life, but often people make a mistake of eliminating everything they think, you know what, I'm not going to work as hard, but I'm still going to try to accomplish a lot, so I'm going to sleep in or you know, I'm not going to want to do things I enjoy, maybe do a little bit of work here, a little bit of work there, but that's actually not maximizing productivity.
That's not following the 80/20 rule, the 80/20 rule of 80% of your success comes from 20% of your activity. It's actually a common misconception that if you're going to follow that 80/20 rule that you just need to stop doing a lot of work and only work a little bit. It's actually not true. What it means is you work really, really, really hard on the 20% of things that are going to make the biggest difference. So I know there's a lot of things that I just said but what I'm trying to get across is that if you want to maximize your productivity and make sure that you're successful. Yeah. Don't waste your time doing things that don't matter.
But you have to make sure that the things you are doing, you're spending just as much time working on as you were spending on all of the other things that don't matter. That's how you're going to make sure that you continue forward motion and find success. So for example, if you spend 50% of your day working on sales calls and 50% of your day working on emails and you decide that actually what is going to keep you moving forward is making sales calls -- well and then you say huh? I don't have to focus on emails as much. So you only spend half the time on email, it doesn't mean that you spend 50% on sales calls and 25% of your time on emails and then you just do whatever you want the other 25% of the time.
No, it means you spend 75% of your time on sales calls and 25% on email. So you have to make sure you're still working the same. But you focus on the things that matter. Hope that was helpful. Check out cimagrowth.com, which is c i m a growth dot com because we actually have put together a lot of programs that will allow you to offload a lot of the things that may not be what you should be focusing on and allow us to focus on it instead, have an awesome day.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Hey everybody, welcome back to part three of our series on 7 steps to maximize social media R. O. I.
Last time we talked about the importance of research. Today, I want to talk about the importance of strategizing. The key thing that you need to be doing with really any type of marketing - but social media marketing specifically is to strategize.
Number one, you need to figure out who you are as a business. What does your brand represent? What's your story? What's your feel? What message are you trying to communicate? And that is really important. It's what message are you trying to communicate. What is your company's message that you're trying to get out to the world? You have to remember that your company can't just say we have a product. You have to have a message behind a product, whether it's a service or a physical good. So think about that. Who is your company? What is, what is the feel of your company? What is your brand? What message are you trying to communicate? What is your unique selling proposition? Meaning - what do you have that nobody else could have or nobody else would have?
And one of the really interesting concepts that we could spend a lot of time talking about is blue ocean strategy. That's much more on the product development and service development side than it is on social media. But it still applies. If you don't know about blue ocean strategy - think about it - if there were a bunch of sharks swimming in an ocean, it would be red right, from the devouring, and everything. But if you were the only shark and jumped into a new ocean with no other sharks it would be a blue ocean because there's nobody else fighting for it. And you have to take that approach when it comes to business, don't just do what everybody else is doing.
Do something different, figure out what your message is so that it sets you apart from the rest. You can do that with the service, you can do that with a product and you can do it with social media. So after you've completed the research phase, look at your competition, looking at what's out there.
Start really thinking about what sets your brand apart, your story, your mission, your message and what your unique selling proposition is. That's key to success. So, if you are on Facebook or Instagram, dm us "social", or dm me "social", and I'll send you this entire seven-step guide all printed out. It's about a 20-page book that we're giving away for free.
And also we can do a free strategy call with you as well to answer any of your questions. So dm us "social". If you're on another platform like Twitter or LinkedIn, feel free to still send us a message that says "social", and we'll personally respond and we'll get you what you need.
Have an awesome day.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Hey everybody Brandon Hensinger with Cima Growth Solutions!
I woke up this morning and I was feeling super tired. I just wanted to hang out and read, it's a beautiful day outside. I thought I could just read, relax, drink my coffee and even though in the back of my mind I knew I was trying to follow this training plan for climbing one of the harder routes at one of the world's best climbing spots, the dunks or the Shawangunk mountains just like 2. 5 hours north of me. So I have this climbing gym in my basement or this climbing cave in my basement where I can train but I didn't feel super motivated this morning. So what I decided to do is just say, well I don't feel motivated but I'm gonna get my climbing shoes on and I'm just gonna climb and so I started climbing and start feeling, I started feeling super pumped just to get at it and train hard and stay true to my plan and so this week, you know, hopefully you have some time to be refreshed, this Saturday work on some personal things you want to get done and as you prepped to go into next week, remember that if you don't feel motivated to do something that you know you're supposed to be doing do it anyways because taking action will actually produce that motivation, so go take over the world, kick butt and have an awesome week.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Should You Start a Business in 2021
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Hey everybody, this is Brandon Hensinger, founder of Cima Growth Solutions. Last week we started a series about the seven ways to maximize your R.O.I. With social media as a small business owner or as a small business marketing department. We talked last week about the importance of reviewing what you're doing.
Today, I want to talk about the importance of research both researching your competitors and your audience. It's important to take time to look at all of your competitors, look at what they're doing on social media, on all of the different platforms. Most likely you're going to find a lot more companies doing things wrong than doing things right.
However, it's important to write down what you see that they are doing, who they're interacting with, what their customer base is like -- really understand what seems to be working. Next, you want to make sure that you research your audience. You have to know who your audience is. No business has an audience of everyone.
Even the biggest businesses in the world are not for everyone. You have to be crystal clear on who your audience is, what your audience size is, and what your audience's buying patterns are and what their online activity patterns are. Getting crystal clear in those things is really important because then it will allow you to target what your marketing efforts should be, not just what you think they should be.
So make sure you're crystal clear on your competitors and on your audience, and make sure that you visit cimagrowth.com/social because we can give you this entire guide for free and give you a free strategy call to get you started. I look forward to talking with you. Have an awesome day and stay tuned for part three.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
In this episode, I go through the main structure of the Stand on The Summit Program, and show you what areas of your life you need to conquer in order to achieve your goals...and give away more than I usually do!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Did you know you can see all of life and business as an adventure?
Send in a voice message: https://anchor.fm/brandon-hensinger/message
If you set goals and then look at the actions needed to get there as optional, you’ll never reach them!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Learn how adventure teaches this powerful truth.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
So why do you do that with your goals?
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Why the advice of only doing what you are passionate about is dangerous...
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Without a clearly defined path, you’ll never reach your summit!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
On this episode I discuss how overly planning and organizing can paralyze you and prevent you from success and ultimately prevent you from standing on your summit!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Mine was most definitely Mt. Kilimanjaro with my wife! Listen to hear why!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Listen to learn why you should always choose a meaningful path
Send in a voice message: https://anchor.fm/brandon-hensinger/message
How to handle fear, and push forward
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Training is essential to being able to perform at your best, both physically and professionally.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
How can you instill adventure back in to your life?
Send in a voice message: https://anchor.fm/brandon-hensinger/message
It’s takes consistent, hard work to standing the summit.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
How do you prepare for your targets and goals? On a recent early morning run, my backdrop was freezing cold temperatures, close to zero degrees. That morning, I was waking up knowing that I prepared for my day the night before. I laid things out that would help me keep warm and stuck with my plan for the week. Preparing for your goals ahead of time eliminates the guesswork. In order to face the next day at your best, plan your day the night before!
Your message could end up on a future episode of The Brandon Hensinger Show! Join the conversation and send in a voice message: https://anchor.fm/brandon-hensinger/message
Send in a voice message: https://anchor.fm/brandon-hensinger/message
We all have let insignificant moments overwhelm us. At times, the pressures of life create an uncomfortable state of anxiety. After climbing and descending from Mount Washington in dangerous conditions, Brandon's heightened perspective reminds us that the focus should be on where you’re going and what the solution is. The importance of perspective informs the ways we can pivot from focusing on the stress we are experiencing to visualizing our end goal. Your message could end up on a future episode of The Brandon Hensinger Show! Join the conversation and send in a voice message: https://anchor.fm/brandon-hensinger/message
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Have you ever thought about why you do what you do every single day?
Send in a voice message: https://anchor.fm/brandon-hensinger/message
It's not just about pursuing business goals or financial goals but also about pursuing goals of things that matter to you.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
I’ve been thinking about the importance of not only focusing on your strengths, but also dedicating yourself to things that will have a big impact on you, based on your goals.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
When I have a big project, I need to know exactly what I need to accomplish it. No matter what it is, whether it's in business or life, business and life are both adventures, make sure that you're planning and you're executing perfectly.
_
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
While I have always been entrepreneurial, there are so many things that I wish I would have been told or that I wish I would have known prior to running my now global organization of Avrio Genetics.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
One of the most challenging things people go through is getting to the end of the year and saying, "I'm going to set New Year's resolutions for myself," listing those resolutions and then never doing them. The reason that most resolutions don't ever happen is because there’s no plan. You write down these goals (AKA resolutions), but you don't actually have a plan for how you're going to get there.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
You should always be focused on your strengths and getting better at what you're strong at, rather than spending all your time identifying and improving weaknesses.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
If you take the time to visualize your goals, you will see amazing results.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Did you think you had to have everything figured out? Well, that's not true! You can take steps toward your goals without having every single thing planned out. Trust me, I've been there.
Follow me on Twitter for more tips! twitter.com/bhensinger
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Here's our Wednesday LIVE Recap about The Importance of Understanding Business Modeling!
Visit: www.brandonhensinger.com to get my FREE Ebook 'How To Take Controlled Risks'!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
One of the most important lessons that I have learned in business, in climbing, and in life is how important it is to learn to trust yourself. That might sound kind of strange because when you talk about trust, a lot of times people think about the importance of trusting others, but it’s also really important to trust yourself.
Was there a time that you just feel like, “I don’t know if I can actually do this.”? Then today's podcast is for you!
Visit: www.brandonhensinger.com to get my FREE Ebook 'How To Take Controlled Risks'!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
I wanted to start out the day and talk a little bit about the importance of finding confidence in your strength and, in turn, reach your goals.
I think it's really important whether in your personal life or in business that you focus on your strengths to tremendously succeed in life.
Visit: www.brandonhensinger.com to get my FREE Ebook 'How To Take Controlled Risks'!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
It's important to do what you're passionate about, but it's also to be passionate about what you're doing. Let's talk about that briefly in today's Wednesday Wisdom Series.
Check out my website: www.brandonhensinger.com for business leadership and personal growth advice, motivation, and inspiration.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Are you looking for ways to be more productive? Here's my #1 tip!
Check out my website: www.brandonhensinger.com for business leadership and personal growth advice, motivation, and inspiration.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Struggling to find the motivation you need? Listen to today's podcast episode below to learn how to get motivated and achieve your goals.
Check out my website: www.brandonhensinger.com for business leadership and personal growth advice, motivation, and inspiration.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
How to master smart management by delegating tasks!
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
What do you think? Comment below!
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Share your vision, not your plans!
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
How to make Mondays more productive and less stressful?
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
You Can’t Redo Yesterday, But You CAN Do Today!
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
How to Engage Your Team and Be A Great Leader, Not Just A Manager
Send in a voice message: https://anchor.fm/brandon-hensinger/message
I had the incredible honor of speaking with David Allen of Getting Things Done. If you have EVER ONCE thought about wanting to improve your productivity, you MUST watch this video.
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Many people start a business because they want to achieve work-life balance. Let me tell you why that's NOT how you should think.
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Personal growth is SO important, but it can also be toxic.
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
How to master smart management by delegating tasks!
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Having trouble keeping your motivation? Listen to this podcast now!
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Yes, it IS possible!
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
You Wouldn't Climb with Extra Weight So Why Do You Work That Way?
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
I had the incredible honor of speaking with David Allen of Getting Things Done. If you have EVER ONCE thought about wanting to improve your productivity, you MUST listen to this.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
How to take leadership in your life when global leadership is non-existant.
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Is your family ever against your business? This can be a struggle. But, luckily, I'm here to help.
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
It's not as difficult as it sounds...
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
The Top 8 Most Common Workplace Productivity Killers. Which ones do you do most?
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Have you ever thought about what it would take to build intrinsic motivation?
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Why has climbing become so popular?
-
The Secrets to Incredible Success...for FREE! Download my success handbook here: www.brandonhensinger.com/success-handbook
Send in a voice message: https://anchor.fm/brandon-hensinger/message
What exactly is a Business Strategy?
Send in a voice message: https://anchor.fm/brandon-hensinger/message
It is NOT easy to stay healthy sometimes, especially if you have a very busy schedule. Listen for helpful tips to keep you feeling good and energized.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
I bet you haven't thought about this before. How much time do you invest in your own happiness, growth, and wellbeing?
Send in a voice message: https://anchor.fm/brandon-hensinger/message
What exactly do people cut out in order to be successful?
Send in a voice message: https://anchor.fm/brandon-hensinger/message
It’s often because you don’t know why you are doing it!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Business Model is a term that gets used a lot, yet many people don’t understand exactly what a business model is!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Don’t stay stagnant...get in the fast moving water.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Have you ever wanted to throw away your to do list to get a sense of relief? This episode is for you!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Dreams are essential. Taking action is even more important
Send in a voice message: https://anchor.fm/brandon-hensinger/message
All of the other tasks are important...but if you aren’t generating revenue you are not running a business.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Right now, more than ever, turn your efforts towards helping others.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
In this episode I discuss how aimless work prevents motivation
Send in a voice message: https://anchor.fm/brandon-hensinger/message
It’s quite simple actually. You need to work!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
We eliminate things when training for a race or climb because it makes us stronger and more prepared. Why don’t we do the same when it comes to work and productivity?
Send in a voice message: https://anchor.fm/brandon-hensinger/message
The key to happiness and peace is learning to live in the moment. In order to learn to do this, you need to take action and DO things that will bring you to that point. It’s a practice you must constantly employ!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
How do you measure productivity? In how much you get done, or how much closer you get to your goals?
Send in a voice message: https://anchor.fm/brandon-hensinger/message
As a follow up to yesterday‘s podcast, I thought I’d share more details on achieving that Zen of work life balance.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Maybe it doesn’t really exist...
Send in a voice message: https://anchor.fm/brandon-hensinger/message
If you are totally inflexible, it could hamper your ability to grow and succeed.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
It will give you the encouragement to know you can keep pushing forward
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Wouldn’t it be strange to hire a guide to take you to the summit of a mountain, or to the top of a cliff, only to arrive and have that guide hand you their things so that you can do the hard work for them and make it easier for them to summit the mountain? Strange isn’t the word. Absurd, awful, etc…stronger words come to mind.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Don’t forget to actually execute your plans!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Don’t get crushed by burnout in the new year! Crush your goals instead. Learn how here!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Happy New Year! Let’s kick off the year talking about why you should review your year in addition to goal setting!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Create an environment that allows your employees to flourish!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
The secret is NOT multitasking
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Sharing my story about why hard work matters
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Don’t get paralyzed by decision making...take action instead!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Don’t forget that mental recovery refreshes you and helps you achieve your goals just like physical recovery helps you perform better in a race.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
This is what I believe is the answer to an overwhelmed mind.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
You’ll never hit your goals without routine!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Goals always need a dedicated plan!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Doing what works for you in business is always the right choice.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
As a salesperson, realizing your full potential can transform your success. Tune in to hear how Deb Calvert guides sales people to do this very thing!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Have you ever been driving down the street and and thought, “OH NO! I forgot to do [fill in the blank]?” Salespeople are especially prone to have overwhelmed minds due to a constantly fluctuation calendar, and pressure to sell. Learn here how salespeople can turn things around and build an organization strategy that will free up their minds for success!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Salespeople are becoming less effective as time goes on, due to the flooding of the market with sales tools and automation, to name a few reasons. Listen to George’s advice and solutions as he presents an answer to the problem of ineffectiveness, and how Membrain can solve that problem for organizations.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
“Cold calling is dead.”
I’m sure you have heard this phrase repeated over and over again. It seems increasingly common for sales people to believe that cold calling is dead, and it almost brings solace to some sales people to feel like they don’t need to cold call anymore.
I’m baffled by that though…because without cold calling, how would you get sales? I know, I know, cold calling calling methodologies have changed, but the fact of the matter is you still need to call on customers. The term cold calling has taken on a negative connotation, however in reality all that cold calling is is making sales calls. And sales people need to make sales calls.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
I am extremely excited to have Elaine Zelker on the podcast with us. For the past 10 years, Elaine has been running her photography business in the Lehigh Valley and surrounding areas. She has mastered the perfect headshot, and has enjoyed photographing thousands of people all over the country. From individual shots to corporate events, mastering the headshot is what she does best. But when she's not shooting in the studio or on location, Elaine can be seen teaching classes in photography, branding in social media, and running motivational mastermind classes online and in person. Known as a serial entrepreneur, she has multiple side hustles, and loves art. She's a mom, a teacher, a photographer, brand strategist, wife, team leader, author, DIY-er, speaker, and lover of life.
The fact that she can do all of these different things, excel in so many different areas, but not lose the passion for life through all of it. As I'm sure you'll hear throughout the conversation, it's that love of life and that passion for life that drives her to do all of the things that she's doing.
Elaine, thank-you for joining us.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Thank you everyone for tuning in today on The Living Sales Podcast. I am extremely honored to have Jeff Haden on the podcast today. Jeff is the author of one of the best books I've read, called The Motivation Myth. He is a highly accomplished Ink Magazine columnist, a ghost writer, a cyclist, and in my opinion a master at achieving goals and establishing routines and plans to achieve those goals.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Spinning stories creates anxiety!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Massive sales and business success can be realized by simply taking action
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Simplifying your sales process is the most important thing you can do as a sales person. Do you ask a question during your sales meetings or do you simply talk?
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Stop giving customers so many options… Learn to talk about what matters to them.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Do you remember your first sale? Can you think of why you got involved in sales in the first place? I absolutely do, and it is a fond memory! I have always loved sales. It's actually been something that has been in my blood ever since I can remember. One of my first sales experiences was when I was working at an adventure outfitter shop my freshman and sophomore years of college. One of the responsibilities I had was selling jackets and clothing to people who were going out to hike the Appalachian Trail or nearby trails. What I quickly discovered was that I excelled at convincing people to buy the more expensive jackets. People would come in looking for a rain jacket. When they'd come to the counter with a cheap $25 rain jacket, I would say to them, "Well, you know, if you buy this, it's going to wear out within a season and you're going to have to keep buying a new jacket every season. Have you ever considered buying a Gortex jacket?” I would go in to a whole pitch about the value of the jacket, demonstrate how it worked and I would say nine times out of ten, I could convince people to leave the store with a $400 jacket, when in reality they came in with the desire to buy something cheap for only $25. It was then that I realized that I was really good at sales...and I really loved it. I began seeking out other opportunities to-to sell. That moment has stuck with me forever and coming back to it always helps me keep things simple. Sales can so easily be defined as "Persuading someone who has a problem to exchange money or something valuable with you for a solution that will make them happy and will make their problem go away, and that will also benefit you financially." That's the truth I keep coming back too. When I sell, I always remember that the person I am talking to needs what I am selling. As a side note...that means I'll never sell something I don't believe in, and I don't think anyone should. For me, I started selling because I love the thrill of the hunt, I love the process of sales, I love helping others, and I love the financial rewards. I genuinely love business and love sales. It is that simple to me. I have cycled through many thoughts to determine but what my proper motivation is, but it always comes back that. And it is so freeing to me to realize that I do this because I love it. But don't miss that last part...it also benefits you financially. This isn't selfish...everyone knows that you are selling to them because you and your company are trying to make money. If you lose your original passion, you won't succeed and you'll be stressed and overwhelmed. Why Did You Start Selling? Do you remember why you started selling? Think about it. What made you first get involved with selling? What was your first sale? Understanding that will help bring your mind back to a time when you weren't scattered and overwhelmed. Thinking back to those moments always calms my mind and helps me simplify the sales process. Do You Think Its's Wrong to Care About Your Personal Benefit? Have you fallen prey to sales myths? There is so much bad sales advice out there. People often say that you should never focus on the benefit to you but only to the customer. Let me ask you this...do you think your customer cares about themselves and their success? They make decisions about what is good for them...so why can't you make decisions about what is good for you? Time to Get Back to Where it All Started I don't think anyone is working (in ANY job) because they are just doing it for someone else. Everyone works because they need to take care of themselves. Being motivated by that isn't selfish. In fact, when you realize that your customers make decisions based on what is good for them, and you realize that you work hard because it is good for you, everyone wins! Enjoy the process. Live Life, Eliminate Stress, Close More Sales. The Secrets of Living Life, Eliminating Stress, and Closing More Sales: The Living Sales Manual. GET IT FREE TODAY!
Send in a voice message: https://anchor.fm/brandon-hensinger/message
It’s so important not to over complicate things. Take action and do the things that are going to help you close more sales.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
While you may be able to remove many stressors from your life, there are somethings you just can’t get rid of. Learn how to deal with them here.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
So often we focus on the goals and things we want to add to our life, but we often forget to think about what we need to remove from our lives to help us achieve those goals.
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Do you get excited about the work you do?
Send in a voice message: https://anchor.fm/brandon-hensinger/message
Instead of saying, “I just want to get work over with so that I can do XYZ,” say “I love that I get to work hard at this task or job, because it enables me to do XYZ.”
Send in a voice message: https://anchor.fm/brandon-hensinger/message
People try to apply advice, principles, sales systems, practices, and routines to try to make themselves successful, while forgetting that if they don’t care for themselves FIRST, they will never really be successful.
Send in a voice message: https://anchor.fm/brandon-hensinger/message