Short Term Rental Secrets Podcast

We're dedicating another Mike & Mike episode to answer your burning questions about cohosting in the short-term rental industry. Whether you're a seasoned cohost looking for advanced strategies or just starting and seeking guidance, this episode is for you. Join us as we tackle topics like finding cohosting partners, negotiation tactics, maximizing profitability, and more.

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Are you diving into the world of cohosting? Whether you're a beginner or seasoned host, having a solid blueprint can be your key to success. Join us as we decode the fundamental principles of cohosting, guiding you through each step of the process. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Luca Zambello is the co-founder and CEO of Jurny, an AI-driven hospitality platform that seamlessly automates operations and guest experiences through vertical integration and connectivity. As a former host and operator with more than 12 years of experience, Luca brings a wealth of hospitality knowledge. He is a renowned Forbes contributor for his expertise and industry acumen and has been featured in Entrepreneur, Bloomberg, Business Insider, and other publications. Luca was recently chosen as an Advisory Board Member for Entertainment and Hospitality Management at California State University, Fullerton, where he also delivers lectures as a guest. Furthermore, he has received multiple awards and nominations in the hospitality field, including the Titan Award and the American Best in Business Awards. Most recently, he was listed as one of the top 10 Notable Entrepreneurs in Los Angeles by LA Weekly.

https://www.linkedin.com/in/lucazambello/ www.strsecrets.com/jurny

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Did you know that some of the best lessons come from mistakes? When it comes to cohosting, being open to making mistakes can be a shortcut to success. From missteps to misconceptions, every stumble is an opportunity to learn and refine your strategy. Join us on a candid exploration of the mistakes you actually want to make when cohosting. By embracing challenges and turning them into stepping stones, you'll unlock a pathway to becoming a cohosting pro. Remember, growth often sprouts from the seeds of trial and error. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Diya is a former patent litigation attorney turned hotelier. She owns 4 hotels and a handful of short-term rentals across the USA and has wholesaled and owned over 20 short-term rentals before diving into hotels. She founded The Welcome Fund in 2023 to purchase hotels and short-term rentals. Diya now travels full-time to identify emerging markets in the tourism industry and to find hotels and STRs at 20-50% off market price for herself, her students, and her team at The Welcome Fund.

https://www.instagram.com/diyaesq/

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Thinking about selling your short-term rental? It's time to dive into the world of Return on Equity (ROE) – a vital metric that can guide your decision. Selling your short-term rental is a major decision – and understanding Return on Equity can help you make a well-informed choice. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Andrew is an impact and performance-driven, multi-faceted, strategic young professional with a twenty-year track record of leading complex real estate projects, investments, and companies to optimize ROI and exponentially grow sales. He leverages and shares expertise in all areas of the business to facilitate significant and sustainable revenue growth. Andrew brings outstanding leadership, communication, and interpersonal skills; a big-picture mindset; and rapid adaptability to accommodate the evolving dynamics of buyer behavior. He is a time-tested visionary who excels at turning problems into opportunities and opportunities into results. Andrew’s experience, coming from a low-income family, gave him a great appreciation and compassion for the employees, residents, and guests he serves. His experience in construction, as a child who worked with his father remodeling properties, gave him a boots-on-the-ground perspective he applies to the projects he oversees. Early in his career, Andrew served as a Certified Maintenance Technician on 1500+ units in the Upper Valley. From there, he progressed to Asset Manager, supporting a $38 million portfolio in New Hampshire. Since 2011, Andrew has owned CS Companies, a family of specialized real estate companies. Their main goal is to oversee, organize and thrust affiliates’ missions forward with the highest level of integrity. At age twenty-eight, Andrew was recognized as the 2012 Young Professional of the Year by the Claremont Chamber of Commerce. He holds several real estate management accreditations from IREM and is an EPA/HUD RRP Certified Lead Renovator. In 2020, Andrew moved into the short-term rental space and co-founded Pond Life Vacation Rentals, through which he provides memorable vacation experiences at his amazing properties. In 2022, Andrew became a published co-author in Hospitable Hosts, sharing his top tips and STR journey with over forty other amazing Hosts from around the world. It’s available on Amazon! In 2022, Andrew was a nominee for the Rising Stars Awards for the category of “Entrepreneur of the Year,” presented by the Stay, Work, Play Organization in New Hampshire. In February 2023, Andrew became a co-author in a publication called " Reputation Driven," a publication in the real estate industry inspiring others. Andrew also serves on the Supervisory Committee at One Credit Union and holds the CCUSC, the gold standard designation from CUNA. Andrew spends his spare time in nature and on the water, boating and floating with his wonderful wife, family, friends, and French bulldog.

https://linktr.ee/AndrewHanson

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Madison Rifkin is the CEO of Mount. They are a 3-sided marketplace that connects Hosts, Local activity, and experience providers and guests to create an authentic, "travel like a local" experience.

www.rentmount.com https://www.linkedin.com/in/madison-rifkin-23037712a/

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Rose Tipka is the founder of Your Family’s Place, a vacation rental company nestled in Ohio’s Amish country. Owning and managing a collection of homes valued at over $2 million, Your Family’s Place offers pet-friendly, large homes spread across 75 private acres—welcoming multigenerational families and large groups traveling together. With hundreds of 5-star reviews, Rose and Your Family’s Place is known for personalized hospitality, beautiful surroundings, and for being like a home away from home. Designed with nostalgic vacation memories in mind, families reconnect like the good old days—back before, lives became too busy with jobs, technology, and a phone that never stops buzzing. Whether sitting on the dock catching fish, hiking the trails in the woods, or going head-to-head over air hockey downstairs, there’s something for everyone. Your Family’s Place can’t stop time but welcomes guests to slow down and reconnect with the people who are most important. Your Family’s Place’s properties have been featured on Territory Supply’s List of the best vacation rentals in Ohio. Rose has been featured in the Cleveland Plain Dealer, along with appearances on multiple hospitality podcasts, including Boostly, Thanks for Visiting, Catch Up With The Karwells, Spilling the Tea on AirBnB, Get Paid For Your Pad, Superhog’s Spotlight on Guest Experience, Live Let Thrive, The STR Sisterhood with Stacy St. John, No Vacancy the Podcast, and Slick Talk the Hospitality Podcast.

www.instagram.com/yourfamilysplace_ www.instagram.com/hostinginthemotherhood www.yourfamilysplace.com

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Mark Simpson owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm, and when he got older, he started looking at how to start marketing their business and getting more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s dialed in on this process and has continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and his website.

http://bit.ly/2WEOm1v https://www.facebook.com/mrmarksimpson https://www.instagram.com/boostlyuk/ www.boostly.co.uk

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Dave Menapace is a short term rental investor and the president of The 5-Star Co-Host, a cohosting company that specializes in managing high end luxury vacation rentals across the country. In addition to investing and cohosting, he is a best selling author, with he and his wife's contribution to Hospitable Host 2, and he is the host of the Hassle Free RE podcast. He and his wife own 2 short term rentals, several long term rentals with partners, and co-host 14 properties in New England and various other states across the country. Dave is a husband and father and has a passion for public speaking and helping others achieve their goals through real estate.

linktr.ee/menapace_realestate www.instagram.com/menapace_realestate/ www.instagram.com/5starcohost/

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Blake Dailey began his real estate investing career buying and renovating hurricane-damaged homes in Panama City, FL, and stumbled upon a high cash-flowing short-term rental strategy acquiring houses with ADUs. After surpassing his W2 income with his cash flow, Blake pivoted to commercial multifamily and syndicated his first large apartment deal – a 66-unit in NC. Combining his experience with raising money and doing commercial deals and BRRRRing STR properties, Blake jumped into commercial short-term rentals by converting run-down hotels/motels into renovated boutique hotels. Blake has owned five boutique hotels and a handful of short-term rental homes across California, Florida, and Utah, along with the 66-unit apartment complex. He buys, renovates, and operates boutique short-term rentals.

https://www.instagram.com/blakejdailey https://www.youtube.com/@BlakeDailey

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Jeff Brown started Loma Homes in 2018 with the goal of providing unique experiences for guests with extreme theming and design. As a data geek, Jeff sought to optimize his properties on Airbnb and VRBO but found the availability of performance data lacking. So Jeff created IntelliHost to visualize the Airbnb booking funnel and benchmark against the competition. Now everyone can find out what's wrong with their listing and know which levers to pull to fix it.

https://www.facebook.com/IntelliHost.co https://www.instagram.com/intellihost.co https://www.youtube.com/@TheDataNerdsatIntelliHost

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Lucas Piper met Mike years ago in M1. Lucas was actually one of the first (if not the first one) to go through his course. He now owns Five Star Vacation Home Rentals (VHR). Lucas has a combination of owned, arbitrage, and managed properties in the Austin and San Antonio area in Texas. He has 25 properties and will do over $2 million in revenue this year.

www.instagram.com/fivestarvhr

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Bill Faeth has been involved in real estate for almost 25 years with both commercial and residential investing. He currently has a multi-million dollar portfolio of short-term rental properties primarily located in vacation rental markets with a focus on beach, lake, and mountain properties. He has leveraged years of successful business growth strategies to specialize in maximizing vacation rental profits by turning $50,000 annual revenue properties into $90,000 properties yielding high profit via self-management.

www.buildstrwealth.com www.instagram.com/billfaeth73 https://www.linkedin.com/in/billfaeth https://www.tiktok.com/@bfaeth The Free Build STR Wealth Facebook Group: https://www.facebook.com/groups/284886002732508 Listen to the STRUnfiltered & STRonomics podcast every week: STR Unfiltered STRonomics.com

Sign up with MarketMySTR: www.strsecrets.com/marketing

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Having a brain tumor show up after a car accident changed how Drew Hittner looked at life. Drew has been an Airbnb super host since 2016, loved it so much that he got into STR/Airbnb-specific lending with the motto of "don't roll the dice if your lender isn't an Airbnb superhost". Drew's favorite thing to do is help people to underwrite their own numbers so they avoid a landmine or a negative cash-flowing property.

www.instagram.com/drewdoloans www.tiktok.com/@drewdoloans https://www.youtube.com/@drewdoloans

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Dave Foster, a Qualified Intermediary (QI) investment professional, understands that real estate is really an investment in your future. As a multi-industry visionary, he has 20 years of experience working in all phases of real estate investing. From commercial to residential, he brings his clients a fresh perspective and clear vision for strategic development. As an investor, he views each investment, whether historical, ecologically sensitive projects, fix-n-flips, rental portfolios, or vacation and resort property development and management, as a unique opportunity to maximize returns. A degreed accountant with a Masters' in Management, Dave built his reputation on being a driven, results-oriented QI who works relentlessly to optimize value for the real estate investors he works with. He is inspired by a genuine desire to help investors excel and continuously strives to create win-win situations. Dave recently launched The1031Investor.com to give investors instant access to the information they need to succeed with 1031 exchanges.

https://twitter.com/DaveFoster1031 https://www.instagram.com/davefoster1031/ https://www.facebook.com/DaveFoster1031 https://www.facebook.com/the1031investor https://www.linkedin.com/in/davefoster1031/ https://www.youtube.com/c/The1031Investor https://www.biggerpockets.com/users/davefoster1031 https://www.the1031investor.com/

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Jeremy Gall is a serial entrepreneur with a history of delivering great software products to vacation rental operators over the past fifteen years. In 2006, Jeremy founded FlipKey, where he was responsible for all professionally managed inventory, and grew the platform into one of the world’s largest vacation rental businesses before TripAdvisor's acquisition in 2013. Jeremy is currently the Founder & CEO of Breezeway, a property care and operations platform that helps coordinate, communicate, and verify detailed work and service. Started in 2016, Breezeway’s software and mobile apps helped thousands of short-term rental managers and hospitality operators increase their operational efficiency, eliminate hours of manual work, and boost service revenue. Jeremy has been featured on the Today Show, discussing vacation home rental safety and promoting quality standards for the vacation rental industry. An avid traveler and vacation rental advocate, he regularly contributes to VRM Intel and other travel industry publications.

https://www.breezeway.io/ https://www.instagram.com/breezeway.io/ https://www.linkedin.com/in/jeremiahgall

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Leslie Anne Morris, originally from California, began her Smoky Mountain investing journey while living and working in Los Angeles. Leslie had been a commercial banker for over twenty years and wanted to start building true wealth. From the minute she closed on her first investment cabin, she knew she had made the right choice. The cabin was an overnight success! The cash flow she made from her first investment allowed her to scale her portfolio quickly; today, she has ten short-term rentals. Leslie fell in love with Tennessee and moved there in 2020. After learning about a lack in the marketplace, Leslie quickly founded two sister companies. Invest in the Smoky Mountains, a property acquisition company, and Josh’s Cabins Management, a full-service property management company, both focused on creating a passive income source for out-of-state investors who want to build a life away from trading their time for money.

https://leslieannemorris.com/ https://www.instagram.com/leslie.anne.morris/ https://www.facebook.com/leslieannemorristn/ https://www.linkedin.com/in/leslieannemorris/ https://www.tiktok.com/@leslieannemorris

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While working for a global consulting firm, Stacey fell into the real estate investment game by accident. What she didn’t know, though, was that her life would change forever with that one property purchase. After a few short months of renting out that “accidental” real estate investment, Stacey quickly realized that she had an appreciating asset on her hands and: • Someone else was paying her mortgage • Her bank account was growing each month • She was earning tremendous tax benefits Seeing first-hand the power of real estate as a wealth building tool, Stacey decided to take the leap and invest in more properties. Fast forward to today, Stacey has a 7-figure investment portfolio and was able to successfully pivot her investing approach when the global pandemic hit. When eviction moratoriums started popping up due to COVID-19, Stacey shifted her focus from long-term rentals to the game-changing strategy of short-term rentals. I got “bitten by the STR bug” and have never looked back! In just over a year Stacey bought and rehabbed 8 beachfront properties – turning them from “ugly ducklings” to beautiful, relaxing vacation retreats. And her strategy paid off! She enjoyed a healthy cash-on-cash return within 12 months and began helping others learn how to do the same. Stacey continues to grow her STR portfolio, owns a rapidly-growing co-hosting and property management service, and is passionate about helping others. She provides education via 1-to-1 consulting, group coaching, live events, and online courses. Her signature approach is teaching others how to set themselves up for success, grow their wealth, and live their best life. She is the founder of the Female Short-Term Rental Investors Facebook group and The Short-Term Rental Society, a member-based online community for STR hosts and vendors. Through her work, Stacey helps others turn their short-term rental dreams into successful businesses without having to sacrifice their family, their free time, or their sanity. When she takes her “business hat” off, you’ll find Stacey either spending time with her family and friends, singing with her a cappella quartet, or relaxing on a beach somewhere.

https://www.instagram.com/stacey_st.john/

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Vanessa Sperduto is the co-owner of EasyBreezyBNB, a vacation rental management company. https://easybreezybnb.com/ https://www.instagram.com/easybreezybnb/

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Natalie Palmer runs a boutique vacation rental management company, is actively growing her real estate portfolio, and hosts No Vacancy The Podcast, where she shares weekly hosting advice. She works closely with Airbnb to set new hosts up for success and loves sharing relatable hosting content. She lives in SoCal and manages her mountain listings remotely while working from home with her 2 under 2.

https://instagram.com/__nataliepalmer hostwithnatalie.com https://www.levelupyourlistingsummit.com/

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Nathan Smith is an account executive in Minut. The Minut sensor monitors noise, occupancy, motion, and temperature in rental properties, helping hosts prevent parties, enhance guest experience and protect their homes, without sacrificing guest privacy. With powerful automation and integrations, Minut empowers hosts and property managers to grow their businesses while keeping operations lean.

https://www.linkedin.com/in/j-nathan-smith/ https://www.minut.com/

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Craig Gerulski and Matthew Floyd started our STR arbitrage and management business at the beginning of 2020. Covid slowed both of them down the first year but they have now grown to own, manage, and arbitrage 30 units so they can speak to the pros and cons of all three models. Craig and Matthew are currently operating in San Diego, Houston, Nashville, and Phoenix.

stayclassyhousing@gmail.com stayclassycohosting.com https://www.instagram.com/craiggerulski https://www.instagram.com/mfloyd15

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Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

https://www.facebook.com/groups/STRentalsecrets https://www.facebook.com/theAirbnbGuy https://www.instagram.com/the_airbnbguy https://www.youtube.com/c/ShortTermRentalSecretsShow https://www.linkedin.com/in/mikesjogren https://www.clubhouse.com/@michaelsjogren

Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.

https://www.facebook.com/emanuele.pani.9 https://www.instagram.com/epani.realestate https://www.linkedin.com/in/emanuele-pani-0b2970105 https://www.clubhouse.com/@epanirealestate

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Marc Hostovsky is the founder of Minoan. Prior to leaving to start Minoan, Marc was an early employee at Jet.com (later acquired by WMT in 2016 for $3.3B) where he managed a $400M omnichannel P&L and spent a lot of time between the walls of traditional retail (WMT) and eCommerce (Jet.com). After spending over a decade in retail, Marc saw an opportunity to shift the economic relationship between suppliers and consumers, specifically short-term rental hosts. By turning these properties into showrooms for brands, the concept of “Native Retail” was born. Native Retail is the idea of illuminating everyday spaces like short term rentals, gyms, restaurants, etc., and turning them into showrooms for the products and brands that are in those spaces. That way, consumers can test out products in environments which the products were designed for, and if they like them, they can easily learn more and even purchase them at that moment. As featured in TechCrunch, Forbes, and Sunset Magazine, Minoan is an all-in-one, free, ordering platform hosts can use to systematize furnishing. Hosts can buy from 200+ brands at steep discounts and save the hassle of dealing with messy logistics (tracking, customer service, etc.). One thing that sets Minoan apart from other purchasing organizations is we can also help turn your STR into a shoppable experience so guests can order the items they loved from their stay, and you can make a little extra money.

https://www.instagram.com/minoanexperience/ https://www.facebook.com/minoanexperience/ https://www.linkedin.com/company/34959050/admin/

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Justin Howe is a full-time real estate investor and an STR property manager in the Acadia National Park area of Maine.

www.instagram.com/justin.howe_mp https://www.facebook.com/Justin.HoweMP Tiktok: @Justin.Howe_MP

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Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

Get a wealth of free resources at https://www.strsecrets.com/resources, and if you are interested in growing your business and taking it to the next level, apply to the Mastermind program at www.strsecrets.com/apply

https://www.facebook.com/groups/STRentalsecrets https://www.facebook.com/theAirbnbGuy https://www.instagram.com/the_airbnbguy https://www.youtube.com/c/ShortTermRentalSecretsShow https://www.linkedin.com/in/mikesjogren https://www.clubhouse.com/@michaelsjogren

Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.

https://www.facebook.com/emanuele.pani.9 https://www.instagram.com/epani.realestate https://www.linkedin.com/in/emanuele-pani-0b2970105 https://www.clubhouse.com/@epanirealestate

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Tristan Petricca is the Founder and CEO of Sojourn Properties LLC. He watched Mike's free webinar in December 2020, signed up for his Mastermind program, and got going in January 2021. Tristan got his first property on February 4, 2021.

https://www.sojournaz.com/ https://www.instagram.com/tristanpetricca/ https://www.linkedin.com/in/tristanpetricca/

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Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

https://www.facebook.com/groups/STRentalsecrets https://www.facebook.com/theAirbnbGuy https://www.instagram.com/the_airbnbguy https://www.youtube.com/c/ShortTermRentalSecretsShow https://www.linkedin.com/in/mikesjogren https://www.clubhouse.com/@michaelsjogren

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Dr. Rachel Gainsbrugh was born in Haiti with a drive to make a difference and not take her parents' sacrifices for granted. She was raised in Miami, worked hard, became a doctor, and was left with over $500K in student loans. So, she grinded hard to pay off her loans. When she found AirBNB investing, it became a game-changer for her where she was able to make 15X on short-term real estate rentals over long-term rentals. Now, she’s a healthcare professional by day and a rental investor by night. She’s the owner and manager of 18 luxury short-term rentals with a lucrative cash-flowing rental portfolio, mom, wife, and real estate coach that was recently featured on a Netflix TV show showcasing one of her luxury rentals. Rachel is passionate about helping professionals create a life they don’t need a vacation from through AirBNB investing.

https://www.linkedin.com/in/dr-rachel-g-4bb33721/ https://www.instagram.com/short.term.gems/ https://www.facebook.com/groups/422973842093365/ https://www.shorttermgems.com/ https://www.shorttermgems.com/75gems

Listen to Dr. Rachel's Gainsbrugh previous episode here

Big shout out to our generous friends at Vintory for making this episode possible. Take the demo now and get $50 Amazon gift by going to this link. Make sure to get Brooke's book for free! Learn more about your ad choices. Visit megaphone.fm/adchoices

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TJ Tijani graduated from the University of Houston with a degree in Mechanical Engineering in 2012. While working in the oil and gas industry, he bought his first investment property in 2015. Between 2015 – 2017, TJ went on to complete several wholesale and fix and flip transactions. He also purchased several rental properties as well. In 2017, TJ discovered the short term rental strategy and hasn’t looking back. TJ bought and remodeled his first short term rental property in November 2017. His portfolio now consists of a mix of single and multi-family properties that he buys, remodels, furnishes, and turns them into full time short term rentals. He also has full time units that he rents via a rental arbitrage. TJ now teaches and educates others on how they can do the same thing.

Join me and other legends at TJ's Rentalpreneur Summit 2022 on August 19th to 20th in Houston, TX! Grab your tickets today for less than $200, just go to https://www.rental-summit.com/

https://www.instagram.com/tjtijani/ https://www.linkedin.com/in/tjtijani/ https://twitter.com/mrtjtijani/ https://strroadmap.com/

Big thanks to our generous sponsor, Vintory. Take the demo now and get a $50 Amazon gift by going to this link. Make sure to get Brooke's book for free! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

https://www.facebook.com/groups/STRentalsecrets https://www.facebook.com/theAirbnbGuy https://www.instagram.com/the_airbnbguy https://www.youtube.com/c/ShortTermRentalSecretsShow https://www.linkedin.com/in/mikesjogren https://www.clubhouse.com/@michaelsjogren

Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.

https://www.facebook.com/emanuele.pani.9 https://www.instagram.com/epani.realestate https://www.linkedin.com/in/emanuele-pani-0b2970105 https://www.clubhouse.com/@epanirealestate

Register now to join the next STR Wealth Conference at Miami Beach, FL on September 11-13 by going to http://miami.strwealthcon.com/

Huge thanks to our friends at Vintory for sponsoring this episode. Take the demo now and get $50 Amazon gift by going to this link. Make sure to get Brooke's book for free! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Ryan Luke is the CEO and Founder of the Luke Capital Group and the host of Impossible until POSSIBLE podcast. He is a fellow mentor and currently has short term rentals in UK, Dubai, and Europe.

https://www.ryankluke.com/ https://www.lukecapitalgroup.com/ https://www.clubhouse.com/@ryanluke/ https://www.facebook.com/officialryanluke/ https://www.instagram.com/officialryanluke/ https://www.facebook.com/groups/sacommunityforentrepreneurs/ https://podcasts.apple.com/gb/podcast/impossible-until-possible-property-life-fitness/id1530222388/

Huge thanks to our friends at Vintory for sponsoring this episode. Take the demo now and get $50 Amazon gift by going to this link. Make sure to get Brooke's book for free! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Kelvin Mah is the Founder and CEO of Rankbreeze. Rankbreeze is a software and services company that helps Airbnb hosts improve their rankings, prices & market data.

To get your 7-day trial, go to www.rankbreeze.com/strsecrets.

https://www.instagram.com/kelvin.yyc/ https://www.linkedin.com/in/kelvinmah/ https://rankbreeze.com/

Huge thanks to our friends at Vintory for sponsoring this episode. Take the demo now and get $50 Amazon gift by going to this link. Make sure to get Brooke's book for free! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

https://www.facebook.com/groups/STRentalsecrets https://www.facebook.com/theAirbnbGuy https://www.instagram.com/the_airbnbguy https://www.youtube.com/c/ShortTermRentalSecretsShow https://www.linkedin.com/in/mikesjogren https://www.clubhouse.com/@michaelsjogren

Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.

https://www.facebook.com/emanuele.pani.9 https://www.instagram.com/epani.realestate https://www.linkedin.com/in/emanuele-pani-0b2970105 https://www.clubhouse.com/@epanirealestate

If you missed the STR Wealth Conference event and want to get dibs on the recording, just go to https://replays.strwealthcon.com/replays

Register now to join the next STR Wealth Conference at Miami Beach, FL on September 11-13 by going to https://miami.events.strwealthconference.com/registration/select

To learn more about Vintory, our STR Secrets sponsor, go to www.vintory.com/str

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Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

https://www.facebook.com/groups/STRentalsecrets https://www.facebook.com/theAirbnbGuy https://www.instagram.com/the_airbnbguy https://www.youtube.com/c/ShortTermRentalSecretsShow https://www.linkedin.com/in/mikesjogren https://www.clubhouse.com/@michaelsjogren

Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40-unit apartment building to Emanuele.

https://www.facebook.com/emanuele.pani.9 https://www.instagram.com/epani.realestate https://www.linkedin.com/in/emanuele-pani-0b2970105 https://www.clubhouse.com/@epanirealestate

If you missed the event and want to get dibs on the recording, just go to https://replays.strwealthcon.com/replays

Register now to join the next STR Wealth Conference at Miami Beach, FL on September 11-13 by going to http://miami.strwealthcon.com/

Grab your tickets for TJ Tijani's Rental Summit on August 19-20 at https://www.rental-summit.com/

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Alex Breshears is an owner and cohost of short term rentals in the Mid-west and Mid-Atlantic. She also does private lending, where she lends money to active investors to acquire property, pay for renovations, or even the start-up costs associated with short term rentals. She has offered to lend money to other investors in her network for some of these start-up costs, in exchange, she will run the property until the loan is paid back, so private lending actually helped build her cohosting business. Alex also uses yield arbitrage, and take equity out of the properties she owns, and puts that money to work to help cover the expenses of the property without having to worry about guest stays solely covering the expenses of the properties.

https://www.linkedin.com/company/lend2live-learning-llc/ https://www.linkedin.com/in/investpassively2liveactively/ https://www.facebook.com/Lend2LiveLearning/ https://www.instagram.com/investpassive2liveactive/ http://www.lend2live.com/

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Ryan Bakke is a Real Estate CPA and an Investor who helps clients save 10s of thousands of dollars every year with STRs.

https://www.learnlikeacpa.com/ https://www.linkedin.com/in/learnlikeacpa/ https://www.instagram.com/learnlikeacpa/ https://twitter.com/learnlikeacpa/ Tiktok: @learnlikeacpa

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Are you ready to start your short term rental business but do not know what financing to use for your purchase? In this week's episode of From the Host, we are bringing one of the best episodes of Tuesdays with Mike and Mike where we discussed our favorite ways to finance short term rental purchases.

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Sean McGregor literally found hosting through love. When he first started dating Lindsey in 2015, she was renting out the 2nd bedroom in her Austin, Texas apartment which covered her entire rent then when she would travel, she would rent out the entire home and it would pay her rent and travel expenses! At the same time, she was also starting up a CoLiving/CoWorking business for Digital Nomads and Solo Travelers called The SWAP Loft (SWAP = Stay Work And Play). Sean quickly became involved and was eventually the only person messaging up to 35 guests at a time across 3 Austin locations. All of this while Lindsey, Sean, & their son Jackson were thousands of miles away traveling through Eastern Europe. When Covid made hosting people in shared rooms a pretty terrible idea, Sean pivoted to CoHosting homes he had never been to, in places he had never visited before by viewing things from a traveler's mindset. How did it go? SWAP CoHosting now has over 2,400 Airbnb Reviews, are SuperHosts w/ a 4.96★ Rating since 2018, and SWAP is so confident in the experience provided to guests that it offers a “5★ Guarantee” where no commission is owed if a guest leaves anything other than a 5★ Review.

https://stayworkandplay.com/ https://www.instagram.com/swapcohosting/ https://www.linkedin.com/in/seanmcgregor/

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The short term rental industry is a fast-growing sector and the good STR deals are flying faster than ever! We’ve previously talked about how many markets to look at, now we’ll give you tips on how to find your next STR 10x faster.

We're almost near the biggest event of the STR industry this year in Nashville, TN! Grab your tickets for the STR Wealth Conference at www.strwealthconference.com. See you on June 6-8!

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Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.

Mike Sjogren https://www.facebook.com/groups/STRentalsecrets https://www.facebook.com/theAirbnbGuy https://www.instagram.com/the_airbnbguy https://www.youtube.com/c/ShortTermRentalSecretsShow https://www.linkedin.com/in/mikesjogren https://www.clubhouse.com/@michaelsjogren

Emanuele Pani https://www.facebook.com/emanuele.pani.9 https://www.instagram.com/epani.realestate https://www.linkedin.com/in/emanuele-pani-0b2970105 https://www.clubhouse.com/@epanirealestate

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I’d say 90% of the hosts that I talk to say the number 1 reason they started their short term rental business was to get out of their 9-5 job. Well, the question becomes, what is the perfect time to make the leap and go full time? Mike Reilly & I break down how to create your exit strategy from your 9-5. We're less than a month away from the STR Wealth Conference! Make sure to grab your tickets now because they are selling out fast! Log on to www.strwealthconference.com to grab your tickets. See you in Nashville, TN from June 6-8!

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Brooke Pfautz is one of the industry's foremost experts in growing vacation rental inventory. He literally wrote the book on inventory growth – and it’s already a three-category Amazon bestseller. Brooke got his start in the industry in 2007 when he co-founded Vantage Resort Realty in Ocean City, MD, and took an idea on a napkin to more than 500 properties in just five years. After a successful exit, he went on to grow inventory for other major vacation rental brands as a Chief Business Development Officer in multiple destinations. Most recently, as an executive at a leading vacation rental software company, he saw first-hand through MasterMind groups that he launched and facilitated what worked and what didn’t for the 20 largest and most successful companies in the country. Today, Brooke leads Vintory, the first and only CRM & Sales and Marketing Automation Platform designed exclusively for Vacation Rental Managers to grow their inventory. At Vintory, a team of over 50 growth experts is laser-focused on one thing: helping VRMs hit or exceed their inventory growth goals. 10 Simple Steps to Grow Your Vacation Rental Inventory - https://bit.ly/3wd9Kw3 Email: brooke@vintory.com https://vintory.com/ https://twitter.com/vintoryhq/ https://www.instagram.com/vintoryhq/ https://www.linkedin.com/in/d-brooke-pfautz-1a4a4a1/

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Everyone wants to achieve financial freedom that's why people are looking for ways to create multiple streams of income and that includes growing your short term rental portfolio. And the common mistake of people who wants to scale their business is looking at multiple markets at once. Find out in this episode how many markets you should look at when growing your short term rental business. Access a wealth of information at www.strsecrets.com/resources. Don't forget to grab your tickets for the STR Wealth Conference on June 6-8 in Nashville, TN at www.strwealthconference.com.

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Kenneth Bedwell moved to Buffalo, NY 4 years ago for a job at a big bank doing research in the equities market. He wanted to invest in real estate and found STRs. Kenny really enjoyed it so he started leasing and co-hosting properties so he could get the cash to level up and purchase properties. Kenny has purchased properties and used his new data tool - STR Insights to find new and emerging markets based on his personal preferences. Sign up for the launch to get notified for STR Insights' launch at https://www.strinsights.com Don't forget to grab your tickets for the STR Wealth Conference on June 6-8 in Nashville, TN at www.strwealthconference.com https://www.linkedin.com/in/kenneth-bedwell-9680a8113

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Chris Ledwidge is the Pioneer and Co-Founding Partner of theLender with a demonstrated track record of driving unparalleled customer service and maximum volume and profits for high-activity mortgage divisions encompassing staffs of up to 100 personnel. His background includes mortgage industry experience, with a focus on investor loans, short term rental loans, builder/construction loans, and residential mortgages He serves as a member of the executive team for theLender, He maintains direct responsibility for the profitability, growth, and strategic direction of distributed retail at theLender. It would be his pleasure to partner with you on your pursuit to greatness. His commitment to excellence, professional communication, knowledge, and ability to think outside of the box have consistently produced results that speak for themselves. www.thelender.com

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Aaron Velky is an entrepreneur, writer, high-performance coach, speaker, and author from Baltimore, Maryland. He’s the CEO of Money Club, a community of people interested in building wealth in a way that aligns with their values – offering courses and coaching producing passive income, creating financial freedom, and creating generational wealth. They also offer employee wellness programs to businesses and financial education programs to schools and youth groups. As a part of his own real estate journey, to model what his students will be able to accomplish, Aaron began his real estate journey in 2022. His vision is to own 7 properties across the US - big enough to house his retreats, family getaways, and events, as well as invite your family and friends to host your own event, escape, or celebration. His first property opened in Bradenton Florida. He’s also the co-founder of Quitter’s Club, an organization that helps people quit the life they thought would make them happy for the life that will. They offer courses, masterminds, and events that help people discover, design, and execute a life without the things that no longer serve them. He’s coached several hundred athletes and released his first book called Let Her Play which guides parents and coaches through a growth framework. His work helps leaders create better communication, more psychological safety, and better performance of the team or player. And to balance it all out - he’s an athlete, artist, reader, adrenaline junky, and comic book nerd. https://www.linkedin.com/in/aaronvelky/ https://www.instagram.com/aaronvelky/ https://aaronvelky.com/ https://www.wearemoneyclub.com/

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Airbnb has recently rolled out a new policy about Rebooking and Refund Policy and it has been a hot topic in the short term rental community. Let's deep dive into this new policy in today's episode. Click the link below to know more about Airbnb's Rebooking and Refund Policy. https://www.airbnb.com/help/article/2868/rebooking-and-refund-policy

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Grab your tickets for the STR Wealth Conference at www.strwealthconference.com Mike Sjogren https://www.facebook.com/groups/STRentalsecrets https://www.facebook.com/theAirbnbGuy https://www.instagram.com/the_airbnbguy https://www.youtube.com/c/ShortTermRentalSecretsShow https://www.linkedin.com/in/mikesjogren https://www.clubhouse.com/@michaelsjogren Emanuele Pani https://www.facebook.com/emanuele.pani.9 https://www.instagram.com/epani.realestate https://www.linkedin.com/in/emanuele-pani-0b2970105 https://www.clubhouse.com/@epanirealestate

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Positive reviews are important to one's success in vacation rentals. These reviews will help the guests decide where to stay and also it is an important factor to climb up the ladder to get that Superhost status. But how are you going to get more 5-star reviews from your guests? Find out on this week's episode!

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Pam Knudsen is an executive at Avalara, leading multi-tax teams including Lodging, Beverage Alcohol, Telecommunications, and Sales & Use Tax. She serves as a leading voice in vacation rental tax compliance and regulation, in addition to bringing in-depth experience across software/SaaS technology as well as ERP systems. Pam joined Avalara in 2012. https://www.linkedin.com/in/pamknudsen/ https://www.linkedin.com/company/avalara/

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Tracking progress is a dynamic tool, it keeps you consumed and productive. As a business, it is important to know where your numbers at to see if you are on the right track or if you need to make some adjustments to make your business better. In this week's episode, we will talk about the top 5 KPIs that you need for your Airbnb business. Our friends at PriceLabs are offering a free trial, just go to https://bit.ly/3tC3Q7F.

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Avery Carl is the author of “Short Term Rental, Long Term Wealth,” host of “The Short Term Show” podcast, CEO of The Short Term Shop, and real estate investor with 189 doors. https://theshorttermshop.com/ https://www.linkedin.com/in/averycarl/ https://www.instagram.com/theshorttermshop/

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Instant Book allows the guest to book immediately without a need to send a request to the host for approval. There are a lot of pros and cons for the hosts and guests when this feature is turned on. So the question still stands, should you turn on Instant Book on Airbnb?

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Cale Delaney, who self-titles himself as the Accidental Intentional Millionaire, is a Christian, real estate investor, husband, and father of 3. After graduating cum laude with an engineering degree, he began his real estate career back in 2006 working as a Commercial Real Estate Investment Broker for a large Investment Brokerage in Miami, FL where he was awarded the Pace Setter award his first year for the most number of listings and sold over $7M in multi-family and retail real estate. However, with the crash of 2008, he left that business and put the real estate on hold until 2020 when he decided to go all in to start building generational wealth for his family. Since then, his investment portfolio went from $300k in January 2020 (a previous primary home turned rental) to over $4M and a net worth of over $2M less than 2 years later. In these two years, he’s purchased a total of 11 units including 5 LTRs and 6 STRs, 5 of which are luxury log cabins in the Smoky Mountains. Cale self-manages all his properties remotely while still working a W2 job. In his first year as an STR owner/operator, he’s generated almost $500k in gross revenue and hosted over 1,700 guests. He took his very first STR cabin from a projected revenue of $85k to an actual of almost $150kand converted an LTR generating $16k annually to an STR now on track to generate over $60k. Cale’s main focus now is on building his STR business and cash flow with the intent to move into larger multi-family or self-storage via syndications for more passive income. https://www.facebook.com/cale.delaney/ https://www.linkedin.com/in/cale-delaney-13a64862/

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Parties are definitely a no-no, Airbnb even announced a global ban on all parties and events at Airbnb listings. Not only it can potentially destroy the property but also creates a nuisance that disturbs the surrounding neighborhood. It's rare that you will get guests partying on your property but when you do, here are the things that you need to do as a host on how to handle a party.

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In this interview Yonah Weiss discusses how cost segregation studies can help Airbnb / short term rental property owners offset their income using accelerated depreciation strategies. - What is a cost segregation study? - How cost segregation studies work with short term rentals and Airbnb properties. - Can short term rental owners use depreciation to offset their W2 income - Bonus recapture taxes and more GUEST'S BIO Yonah Weiss is a powerhouse with property owners' tax savings. As Business Director at Madison SPECS, a national Cost Segregation leader, he has assisted clients in saving tens of millions of dollars on taxes through cost segregation. He has a background in teaching and a passion for real estate and helping others. He’s a real estate investor and host of the top podcast Weiss Advice. CONNECT WITH THE GUEST Yonah Weiss: Website | Instagram | Facebook | Linkedin CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass

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Hosting comes with a commitment of responsibility to the neighbors and the community. You will encounter different kinds of neighbors even those who hate short term rentals and the last thing you want as a host is a nasty neighbor to be dreadful about! In this week's episode, we will talk about the things that you need to do to deal with a difficult neighbor.

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GUEST'S BIO Bill Faeth has been involved in real estate for almost 25 years with both commercial and residential investing. He currently has a multi-million dollar portfolio of short-term rental properties primarily located in vacation rental markets with a focus on beach, lake, and mountain properties. He has leveraged years of successful business growth strategies to specialize in maximizing vacation rental profits by turning $50,000 annual revenue properties into $90,000 properties yielding high profit via self-management. HIGHLIGHTS OF THE EPISODE 03:58 Bill Faeth's introduction and background 05:02 Watch Bill's previous episode on Spotify or Apple Podcast 05:11 How Bill got into the STR industry 07:15 Figuring out your true goal 11:23 Emerging markets 13:37 What to look for in an emerging market 18:52 How to increase your cash on cash return 22:44 What does Bill's process look like 27:28 Making a list 28:21 Defining the system for your STRs 31:55 The importance of building trust and goodwill with guests 32:45 Bill shares a story about this number one property from his portfolio 34:25 Creating value by asking the guest how we can help them 35:21 Differentiating yourself in a competitive market 37:58 The plus one 41:38 How to create another avenue to market 45:59 How to increase your ADR 47:14 Bill reads a review from one of his STRs 51:59 How interior design and furnishings increase ADR 58:49 Join us for the biggest event for hosts and investors on June 6 to June 8 for the STR Wealth Conference - www.strwealthconference.com 01:12:14 Acknowledgments to Bill

NOTABLE QUOTES "The property becomes an experience." - Emanuele Pani "Asking how we can help is how we can create value." - Bill Faeth "It's not about the property, it's what we put into it." - Bill Faeth "Those small things are what's going to make a huge difference." - Bill Faeth

CONNECT WITH THE GUEST Bill Faeth: Website | Instagram | Linkedin

FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass

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OTAs have played a huge role in the short term rental industry. It allows people to search for places that they want to stay in and compare one property to another from the comfort of their own home or on the go. The most popular OTAs are Airbnb and VRBO. But when should you list your vacation rental on other OTAs? Find out on this episode of From The Host!

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GUEST'S BIO Rod Khleif is a multiple business owner and philanthropist who is passionate about business, high performance, real estate, and giving back. As one of the country's top business, real estate, and peak performance luminaries, Rod has built over 24 businesses in his 40-year business career several of which have been worth tens of millions of dollars. He has also owned over 2000 properties. Rod Khleif soared from humble beginnings as a young, impoverished Dutch immigrant to incredible success. Rod also founded The Tiny Hands Foundation which has benefited more than 95,000 children in need. HIGHLIGHTS OF THE EPISODE 02:33 Stay tuned for our big announcement! 02:50 Rod Khleif's introduction and background 09:08 What Rod did after he lost $50 million 13:58 Rod talks about his upcoming Multifamily Virtual Bootcamp in March - use the code ROD FRIEND to get it for only $97 14:20 Text ROD to 72345 to get the link for his boot camp registration 14:38 First thing that Rod does on his boot camp 15:15 Being positive and focusing on what you want 17:42 The goal-setting process 27:57 The burning desire 31:56 Rod's tips for people hungry for success 34:57 The science of achievement and the art of fulfillment 36:50 The Terror Barrier 41:11 How to overcome the Terror Barrier 43:49 What excites Rod 45:09 Acknowledgments to Rod 45:58 Rod's #1 secret to success with real estate

NOTABLE QUOTES "An entrepreneur is like a shark, they only die if they stop swimming." - Rod Khleif "I don't call my failures as failures, I call them seminars." - Rod Khleif "Fear regret a whole lot more than failure." - Rod Khleif "There's nothing you can't do." - Rod Khleif "Fear is paralyzing. Action mitigates fear." - Rod Khleif "We fail our way to success." - Rod Khleif

CONNECT WITH THE GUEST Rod Khleif: Website | Instagram | Facebook | Linkedin Rod Khleif's Multifamily Virtual Bootcamp: Website Lifetime CashFlow Through Real Estate: Apple Podcast

FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass

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We are excited to introduce a new series of the Short Term Rental Secrets podcast called From The Host! From The Host is all about the behind-the-scenes and actionable items coming from the Mastermind group. We will take you on a journey to see some of the opportunities and questions asked while scaling. In this episode, Mike Reilly, one of the STR Secrets Mastermind coaches shares his experience staying at an Airbnb property in Orlando, FL. Mike breaks down what the host did very well and what the issues were during his recent stay at this property. It's all about the good, the bad, and the ugly!

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GUEST'S BIO Sam Wegert is the Founder and CEO of UpLevel Martial Arts. He is also a coach, investor, and entrepreneur. Sam is the co-owner of Life Door Rentals. HIGHLIGHTS OF THE EPISODE 03:53 Sam Wegert's introduction and background 05:52 What is UpLevel Martial Arts 09:14 How Sam got into the STR industry 10:58 How Sam and his wife manage their STRs 16:07 Should you be near your STRs 16:54 Sam talks about his experience in the operations of his STRs 20:11 The cashflow on STRs 21:43 What is co-living 23:26 How much does a long-term rental cost in co-living rentals 24:00 Nuances in co-living rentals 27:06 What does Sam look for in a co-living space and short term rental 29:03 The marriage of short term rentals and co-living rentals 30:11 Sam's guest avatar 31:15 Housing issue in the USA 33:47 The "community feeling" in co-living spaces 35:15 Sam talks about his passion 36:23 Mike's prediction about co-living 38:25 Sam shares the stories of the people who reached out to him that ventured into co-living rentals 41:24 Sam's vision in the next 5 years 44:21 How short term rentals give you the ability to pursue other things 45:29 Why assurance matters in this industry 49:09 Acknowledgments to Sam 49:35 Where can people learn more about Sam Wegert and what he does 50:10 Sam's #1 secret to success with STRs NOTABLE QUOTES "My dreams are bigger than my fears." - Mike Sjogren "Borrow the belief of the people around you." - Sam Wegert "In looking at new opportunities, our subconscious mind is the first thing that talks. The subconscious mind only knows fear." - Emanuele Pani "Ultimately, nobody wants paper with dead precedence on them. We are in this short term rental game for a deeper reason." - Sam Wegert "Live your deeper purpose now because it will fuel you, and how successful you become is a game." - Sam Wegert CONNECT WITH THE GUEST Sam Wegert: Instagram | Facebook | Linkedin Life Door Rentals: Website CoLiving Investors Community: Facebook Group UpLevel Martial Arts: Instagram CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass

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GUEST'S BIO Jim Netska is Director of Sales at PointCentral and leads the short term rental markets division. He is an experienced sales leader, who has led large and small teams for Verizon, Cablevision, and most recently as VP Sales for Charter Communications, where he led various teams in the MDU and Smart Home space. Jim has an MBA from Dowling College and recently moved from New York to Florida. HIGHLIGHTS OF THE EPISODE 02:39 AirDNA's Best Places to Invest in 2022 - https://www.airdna.co/blog/best-places-to-invest-in-us-vacation-rentals-2021-2022 04:37 Jim Netska's introduction and background 06:23 How Jim started with PointCentral 07:33 What is PointCentral 12:03 PointCentral's newest Smart Home solutions 14:48 Keeping your systems simple 18:48 Can PointCentral work with window air conditioners 19:51 PointCentral's next integration for home automation 21:44 PointCentral's target audience 24:14 How smart home grows an STR business 25:56 How PointCentral works with a nest 27:16 PointCentral's approach 28:55 Jim shares some tips for STR host/operators starting with smart home 33:39 How to deal with homeowners pushing back on smart homes 34:24 Delivering a consistent guest experience through technology 35:23 Homeowners vs Property Managers 36:32 Acknowledgments to Jim Netska 36:59 Where can people learn more about PointCentral and connect with Jim 37:32 Jim's #1 secret to success with STRs NOTABLE QUOTES "Think more long term of where you're going rather than just the quick and easy solution right now." - Mike Sjogren. "The only way you're going to survive on this business long term is delivering guest experience over and over and the only way to do that is through technology." - Emanuele Pani. "Technology allows you to repeat the system perfectly every single time." - Emanuele Pani CONNECT WITH THE GUEST Jim Netska: Email PointCentral: Website | Instagram

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GUEST'S BIO Chris Petzy is the co-owner of Seacoast Vacation Rentals, a short term rental company focused on modernizing the vacation rental experience and helping investors earn more while stressing less.

HIGHLIGHTS OF THE EPISODE 04:00 Get a copy of Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book 04:55 Chris Petzy's introduction and background 06:00 How Chris got into the STR industry 07:13 Chris' first STR unit 08:34 Chris' first co-hosting deal 11:26 The importance of showing up 14:30 Figuring out what you want and emotionalizing it 16:57 Chris talks about what his day to day look like 18:22 Extreme ownership 20:38 Chris' goal for 2022 21:37 Key hires for Chris' STR business 23:33 What it means being an effective leader in hiring team members 25:30 Chris' tips for leaders on dealing with team members 27:04 The GWC traction 29:43 The most asked question about STR operations 33:49 Measuring and tracking your business for success 38:01 Acknowledgments to Chris 38:26 Where can people connect with Chris and his business 39:37 Chris' #1 secret to success with STRs 44:36 Watch out for the official Short Term Rental Secrets book

NOTABLE QUOTES "Focus on your strengths and anything that's not your strength, find the people that will be able to execute for you." - Chris Petzy" "It's not how you show up but it's what you do after you show up." - Emanuele Pani "You need to create psychological safety." - Chris Petzy "If you want to get wealthy, start paying attention to your numbers." -Mike Sjogren "Where your focus goes, energy flows." - Mike Sjogren

CONNECT WITH THE GUEST Chris Petzy: Instagram | Facebook | Linkedin Seacoast Vacation Rentals: Website | Instagram

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Emmanuel Lavoie is CEO of Jetstream Hospitality Solutions, an all-in-one technology platform, and services solution that provides a powerful way for owners, managers, and developers of multi-unit, short-term rental properties to maximize revenues and realize opportunities in the short-term and flexible rental market. Jetstream combines the best-in-class marketing expertise and distribution technology with high-quality customer support to deliver guest delight, streamline operations and reduce financial risk. An engineer and entrepreneur, Emmanuel is a disciple of data-driven decision-making and leading by values.

HIGHLIGHTS OF THE EPISODE 05:14 Get a copy of Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book 06:01 Emmanuel Lavoie's introduction and background 08:12 How Emmanuel got into the hospitality solutions industry 10:25 Emmanuel talks about how Jetstream started 16:00 How Jetstream works 19:49 What set Jetstream apart from other PMS companies 21:51 How Jetstream handles 45,000 units 24:35 Jetstream's best practice in training virtual assistants to speak their brand language 26:33 Jetstream's number one core value 27:00 Building the right culture 29:41 Emmanuel shares a story of how their company came up with a collective core value 31:03 E shares how his company came up with their core value 32:17 Keeping it simple for new clients 34:11 Jetstream's niche 36:24 How to present effectively 38:08 Emmanuel's vision for hosts in 2022 40:48 The importance of being flexible in the business 44:12 Acknowledgments to Emmanuel 44:34 Check out Jetstream on www.jetstreamtech.io 44:43 Where can people connect with Emmanuel and Jetstream 45:04 Emmanuel's #1 secret to success with STRs

NOTABLE QUOTES "If you focus on building the right culture, a lot of other stuff will take care of itself." - Mike Sjogren "It's all about the people." - Emmanuel Lavoie "Culture is everything because it's all about the people." - Emmanuel Lavoie "We always choose kindness." - Emanuele Pani "There's power in simplicity." - Mike Sjogren "He or she who is the most flexible wins." - Emanuele Pani

CONNECT WITH THE GUEST Emmanuel Lavoie: Email | Linkedin Jetstream: Website | Instagram

CONNECT WITH THE HOSTS

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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HOSTS' BIO Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.

HIGHLIGHTS OF THE EPISODE 04:29 Sign up for the waitlist of The Book Direct Playbook by Mark Simpson on www.boostly.co.uk/book 06:38 Airbnb's cancellation policy for COVID positive guests 08:35 How to put plans and habits to achieve your goals 09:18 Breaking down your goals periodically 10:28 Mike's tip on reviewing your goals 11:15 How to be deliberate with your time 12:53 Falling off track 14:21 Emanuele's tips on how to stay on your goals 18:48 Focusing on the goals that drive you 20:00 The mindset around your goals 22:29 Surrounding yourself with the people who will hold you to standards 23:54 How to stay on track to hit your goals 24:37 Mike's bonus tip 25:41 The different buckets in setting goals 29:09 The people that will make you greater 31:21 Being the hero of your own movie 35:31 Join the Mastermind program if you want to go all-in on your STR business - www.strsecrets.com/apply 36:45 Check out Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book

NOTABLE QUOTES "Be the hero of your own movie". - Mike Sjogren "You're not gonna change by continuing to do what you've always done." - Emanuele Pani "Your goals are not a secret list that you write and put on your bedside table to look again at the end of the year. It needs to be a living document." - Emanuele Pani "There are going to be different seasons in your life where you plant and harvest different trees." - Emanuele Pani

CONNECT WITH THE HOSTS

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Jeff started his career at Target corporate headquarters as an analyst and gradually worked his way into smaller and smaller e-commerce companies like Overstock and 1800 Contacts until he was approached by a startup called One Click Retail. There he quickly became the Director of Operations and helped the company grow to over 100+ employees, achieve 70% profit margins, and complete a successful exit. After 6 years at One Click Retail and 10 years in managing business, Jeff has left to pursue his passion in Entrepreneurship and Real Estate.

HIGHLIGHTS OF THE EPISODE 03:52 Jeff Brown's introduction and background 04:54 How Jeff got into the STR industry 07:23 Joshua Tree as a profitable market 08:45 Jeff's approach to future markets 11:45 Ratio that will hit the profitability threshold 15:12 How to find a "20% rule" house 17:02 Red flags in finding markets 20:44 Jeff's vision for Loma Homes in 2022 23:03 How to choose a property for your STR business 25:50 Jeff's advice to people who has analysis paralysis 29:07 Acknowledgments to Jeff 29:43 Where can people learn more about Loma Homes and connect with Jeff 30:17 Jeff's #1 secret to success with STRs

NOTABLE QUOTES "If you are on the fence on whether you want to or not, I recommend doing it with the lowest risk possible." - Jeff Brown "You need to try out the lifestyle." - Jeff Brown "I don't think short term rentals are as passive as some people make it out to be." - Jeff Brown

CONNECT WITH THE GUEST Jeff Brown: Linkedin | Email Loma Homes: Website | Instagram

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Koryn Okey is dedicated to creating long-lasting relationships with her clients and driving awareness to the vacation rental industry. Since 2017, she has held a number of roles within Breezeway and currently serves as the VP of Client Experience. Koryn got her start in vacation rentals in 2008 at FlipKey, as part of the team that brought Guest Reviews to the industry. While Koryn calls Boston home, if she’s not at a conference or visiting clients in-market, you can often find her on the beaches of St. John or enjoying a nice glass of wine in Napa Valley.

HIGHLIGHTS OF THE EPISODE 03:22 Koryn's introduction and background 04:33 How Koryn started with FlipKey 06:09 When did Koryn start with Breezeway 07:19 What is Breezeway 07:58 Where Breezeway can be used 10:50 How compatible is Breezeway with new hosts 18:37 Systemizing and setting up your business for success 23:25 Mike talks about a sample system 24:16 What STRS can learn from big hotel chains 27:51 Koryn talks about Breezeway's new features and functionalities 31:42 Looking for the right partnership 36:42 Acknowledgments to Koryn 37:34 Where can people connect with Koryn and learn more about Breezeway 38:35 Koryn's #1 secret to success with STRs 41:04 Text "RESOURCES" to (978) 242-0001 to get the STR Secrets Starter Pack for free

NOTABLE QUOTES "Make sure that you're set up for success." - Koryn Okey "Being able to learn and not having to recreate the wheel is super useful as you are just starting out." - Koryn Okey "At the beginning, you don't know what you don't know." - Mike Sjogren "You have to be okay with letting go of control." - Mike Sjogren

CONNECT WITH THE GUEST Koryn Okey: Instagram | Facebook | Linkedin Breezeway: Website | Instagram | Email

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https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Bryndee Barton started her first real estate company in 2013 along with her husband, Kyle. What started as a side gig of duplexes turned into a full-time business flipping houses, creating vacation rentals, and developing larger multifamily deals. Her specialty is managing large re-construction projects remotely, as she has successfully managed and completed projects across 7 different states. Bryndee now focuses on Loma Homes vacation rental development—creating premium, extreme-themed homes for guests to get an immersive experience that leaves them with unforgettable memories.

HIGHLIGHTS OF THE EPISODE 04:35 Bryndee Barton's introduction and background 05:37 How Bryndee got into real estate and the STR industry 07:25 Managing properties out of state 09:36 Bryndee's tips on how to vet out contractors 12:13 Team players and accountability 15:19 Bryndee talks about her first extreme-themed STR deal 18:21 Numbers that matter when picking a market 20:47 Rule of thumb in annual revenue 22:24 Bryndee talks about their extreme-themed vacation spaces 25:13 How Bryndee and Loma Homes works on their extreme-themed rentals 27:05 Making your property stand out on competitive markets 29:14 Horror story of a design manager 30:56 Bryndee's goal for Loma Homes 32:06 How to fund themed STRs 36:26 Tips before raising funds and investing in STRs 39:49 Acknowledgments to Bryndee 40:46 Where can people learn more about Loma Homes 41:28 Bryndee's #1 secret to success with STRs

NOTABLE QUOTES "It's a lot of work and there's also times that you want to give up but it's also validating when you see the first guest come through and the joy in the children's eyes." - Bryndee Barton "It is so fun to make the world a little bit better even if it's just one house at a time." - Bryndee Barton "The more things you know, the more ways you know how to play the game." - Emanuele Pani

CONNECT WITH THE GUEST Bryndee Barton: Linkedin Loma Homes: Website | Instagram

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Marcus Rader has been in tech startups since 2006. Six years ago, he saw an opportunity to get involved in an industry he is passionate about - vacation rentals. Existing solutions in this space were built by real estate and travel professionals, rather than technology professionals. In co-founding Hostaway, the all-in-one vacation rental management software, Marcus' team had an immediate competitive advantage. He also dedicated himself to learning about the vacation rental ecosystem and creating a network of valuable relationships in the industry. Today, Marcus is the CEO of Hostaway which is the fastest-growing solution on the market. They are the preferred partners of big OTAs including Airbnb, Booking.com, and VRBO, and have the largest marketplace in the sector with more than 100 integrated software partners.

HIGHLIGHTS OF THE EPISODE 03:46 Marcus Rader's introduction and background 06:50 What made Marcus co-founded Hostaway 09:12 Global megatrends 11:20 Marcus talks about putting himself in the shoes of Airbnb hosts to experience property management 14:13 What sets Hostaway apart from other PMS 16:32 Why your PMS support is important 18:59 E shares his experience with his previous PMS that made his listings went down 21:43 Key things that Hostaway focused on their system 25:15 Hostaway's focus area for 2022 27:43 What Marcus and his customer success team did with their customers when the pandemic first hit 30:33 How the STR industry in the US recovered from the pandemic 34:22 Marcus talks about where the STR industry is going 36:55 Multiples in property management companies 38:34 Reasons why people would not invest in companies 41:03 Why growth matters to SaaS 42:07 AirDNA's US forecast for 2022 43:23 Acknowledgments to Marcus 44:07 Where can people connect with Marcus and find out more about Hostaway 44:44 What is Marcus's #1 secret to success with STR

NOTABLE QUOTES "Speed kills." - Mike Sjogren "There's a great value in combining smaller things to make them into something bigger." - Emanuele Pani "As you grow your business, you're going to notice that whatever worked yesterday does not work anymore." - Marcus Rader "Every business is built on people." - Marcus Rader

CONNECT WITH THE GUEST Marcus Rader: Linkedin Hostaway

CONNECT WITH THE HOSTS

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Zach Busekrus and his wife are the founders of Sponstayneous, a weekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb. They are full-time digital nomads and have stayed in 50 Airbnbs since last October and have learned a thing (or ten) about what separates the best stays from the rest of the pack. Zach can riff on any of the following topics: 10 Things I've Learned After Staying in 50+ Airbnbs, X Thoughts on Where You Should Invest (and Where You Should Save) from a Guest's Perspective, We're Full-Time Digital Nomads, Here's How We Choose Airbnbs (A Guide to What Separates the Wheat from the Chaff). HIGHLIGHTS OF THE EPISODE 03:00 Subscribe to the Short Term Rental Secrets podcast 03:13 Text "RESOURCES" to (978) 242-0001 to get the free STR Secrets Starter Pack 03:51 Zach Busekrus' introduction and background 05:09 Zach and his wife's nomadic lifestyle 08:20 Zach talks about their favorite Airbnb stay 12:54 How Zach and his wife choose the space where they want to stay 16:11 Things that make Zach and his wife's stay memorable 18:47 Zach talks about their worst Airbnb experiences 23:05 Refillables or bottled shampoo and soaps discussion 25:36 Investing in good towels 26:36 Key things to invest in your short term rentals 27:05 Keeping your rental space items minimal 29:20 Things that Zach and his wife find in an Airbnb that makes their stay more comfortable 33:01 Zach shares what their journey will be 35:33 Acknowledgments to Zach 35:59 Where can people connect with Zach and Sponstayneous 37:29 #1 secret to success for an STR host in Zach's perspective

NOTABLE QUOTES "Even if you have lots of great reviews but if you have crappy photos, that's gonna deter at least guests like us from staying at the place." - Zach Busekrus "Knowing that there has been thought and intentionality of what to put in the space to help communicate more about the culture of the area, makes it feel more comfortable and makes you quickly fall in love with the space." - Zach Busekrus "Response time is beyond influencing your ranking in short term rentals." - Zach Busekrus "If you want to make your guests happy, pay the extra fee for the towels." - Zach Busekrus

CONNECT WITH THE GUEST Zach Busekrus: Linkedin Behind the Stays Sponstayneous

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Annie Sloan is an Airbnb host and the CEO and Co-Founder of The Host Co., a company that adds a mini-bar, gift shop, and concierge to short term rentals. They help hosts make more money from every booking and help curate a better experience for guests. The Host Co.'s technology is always free for hosts, and their community of over 10,000 hosts is actively supporting the short term rental space with advice and news.

HIGHLIGHTS OF THE EPISODE 06:28 Annie Sloan's introduction and background 07:18 How Annie got into the STR industry and how The Host Co. was established 12:13 How The Host Co. works 16:50 Items that hosts can upsell in The Host Co. 18:57 Raising the bar for short term rental spaces 22:13 How guests are primed in spending money while on a vacation 25:17 Items that are big sellers for STR guests 28:53 Making more money for hosts and helping the locals 29:36 The Host Co.'s goal in the STR industry 30:11 Adding your brand to your items 31:26 Guests having an emotional connection to their trips 32:05 Annie talks about exploring The Host Co.'s hardware 34:07 Annie talks about The Host Co.'s overall brand 35:23 Acknowledgments to Annie 35:50 Where can people connect with The Host Co. 37:10 Annie's #1 secret to success with STRs

NOTABLE QUOTES "It does not make the experience worse but you'll never make the experience great." - Emanuele Pani. "It's all about adding that value." - Annie Sloan

CONNECT WITH THE GUEST Annie Sloan: Linkedin The Host Co.: Website | Instagram | Pinterest

CONNECT WITH THE HOSTS

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Darryl Miedico iis a father of 2 wonderful boys and a beautiful wife. His career has been solely in tech and healthcare sales until 2020 when he started my own hospitality company managing short term rentals. Darryl now manages 8 properties across New England and he is actively growing in multiple markets.

HIGHLIGHTS OF THE EPISODE 03:07 Darryl Miedico's introduction and background 03:43 How Darryl got into the STR industry 05:21 The reason why Darryl scaled his short term rentals 09:09 Taking control of your life 10:32 Darryl's biggest why 13:21 Darryl's current number of short term rentals 15:20 Darryl talks about his first co-hosting deal 18:55 Multiple rejections before getting to that "yes" 23:53 Where Darryl finds his co-hosting deal 26:29 How Darryl prospects for his leads 27:31 Darryl shares one of his prospecting experience 32:02 How commitment is very important in the STR industry 33:01 Being ready despite being nervous 39:01 What made Darryl join Mike's Mastermind program 41:59 The need to jump to be successful 47:17 Acknowledgments to Darryl 48:14 Where can people connect with Darryl 49:23 Darryl's #1 secret to success with STRs 50:29 Text "RESOURCES" to (978) 242-001 to get the free STR Secrets Starter Pack 50:52 Send an email to support@strsecrets.com to learn more about the Mastermind program

NOTABLE QUOTES "Life always gives you chances." - Emanuele Pani "Start teaching the horse to take a different path." - Emanuele Pani "The butterflies never go away. What you learn is you get them to fly in unison." - Mike Sjogren "We're all made to fly." - Emanuele Pani "The moment you make a true choice, it becomes easy." - Emanuele Pani

CONNECT WITH THE GUEST Darryl Miedico: Clubhouse | Facebook | Linkedin Stayspace

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Paul Zukauskas is the Global VP of Customer Success at the short term rental property management platform, Guesty, where he combines his passion for real estate and hospitality by helping top vacation rental hospitality brands grow and scale. Paul is a passionate client services executive with over 10 years of SaaS management experience leading high-performing Customer Success, Implementation, and Support teams.

HIGHLIGHTS OF THE EPISODE 04:16 Paul Zukauskas' introduction and background 05:06 How Paul end up in the hospitality industry 08:08 Guesty data for the upcoming holiday season 10:00 What drives bookings of short term rentals 11:39 Increased bookings in 2019 11:51 Airbnb capturing the early majority and late majority as a mainstream accommodation 14:55 The professionalization of short term rental industry 15:50 Paul talks about the growth of short term rentals 18:19 Paul talks about Guesty for Hosts 20:04 Focusing on your tech stack at the early stages 22:03 OTA platforms growing over the last 12 months 23:42 Google as the next major OTA player 25:02 Niche traveler types and region-specific OTAs 26:12 Trend in the middle of the pandemic 28:01 Taking care of remote employees 29:58 Quality of the experience with short term rentals 30:51 Q1 2022 trends 32:46 Paul talks about Guesty's insight on the booking window trend 34:39 The current trend of corporate travel 36:54 Acknowledgments to Paul 37:14 Where can people connect with Guesty and Paul 38:12 Paul's #1 secret to success with STRs

NOTABLE QUOTES "It is easier to lay the foundation when the house is not on top of it than it is to take down walls and add foundation later down the road."- Emanuele Pani "Do you want to learn a new language when your five or six years old or do you want to learn it while you're forty or fifty?" - Paul Zukauskas

CONNECT WITH THE GUEST Paul Zukauskas: Linkedin Guesty

CONNECT WITH THE HOSTS

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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HOSTS' BIO Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through the real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.

HIGHLIGHTS OF THE EPISODE 03:21 Steps to take while waiting for your STR property to close 04:09 The House Bucket 06:37 Leveraging your relationship with the real estate broker/agent 07:37 Being involved and doing your homework 09:00 Planning and doing things ahead of time 10:36 Speed to market 11:30 Parking situation of the STR property 11:50 The feel of the neighborhood 12:12 The Team Bucket 14:04 Planting seeds and getting referrals 15:30 Analyzing your competition 17:13 Asking the locals about the area 18:53 The Timeline Bucket 20:05 Working backward from the launch date 20:39 Thinking through logically 23:40 Recap 25:12 Leveraging technology 26:27 Difference of a new STR operator to a professional operator 27:26 Why contractors need to be referrals 28:05 Interviewing as many people as possible 29:15 Accountability on timeliness 30:27 Going back to your vision and creating processes 32:49 STR Secrets wrapping up 2021 33:29 Text "RESOURCES" to (978) 242-001 to get the STR Secrets Starter Pack for free

NOTABLE QUOTES "You plan the work then you work the plan." - Emanuele Pani "The unforeseeable happens even if you plan the work." - Emanuele Pani "Put yourself through the exercise." - Emanuele Pani

CONNECT WITH THE HOSTS

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him.

HIGHLIGHTS OF THE EPISODE 01:04 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets 01:15 Subscribe to us on YouTube - https://www.youtube.com/ShortTermRentalSecretsShow 01:47 Text "RESOURCES" to (978) 242-0001 02:40 Share our podcast to the STR community 03:15 Mike S shares how he found his cleaners 08:44 Questions to ask the cleaners 12:17 Building partnerships with cleaners 15:42 Where to find cleaners 16:14 Setting expectations 18:51 Making sure that the cleaners are team players 19:20 Showing appreciation to cleaners 21:57 How to compensate cleaners 25:27 Having the right cleaners and treating them well

NOTABLE QUOTES "Showing empathy and appreciation on what they do goes the extra mile." - Mike Reilly "We are in this business not only to make money but also to create a lifestyle that we enjoy. For most of us, a lifestyle of helping other people and improving everyone's lives around us." - Mike Reilly

CONNECT WITH THE GUEST

Mike Reilly: Instagram | Clubhouse

CONNECT WITH THE HOSTS

https://linktr.ee/the_airbnbguy

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GUEST'S BIO

Shane O’Connor is the CEO & Founder of Alchemy Real Estate & Alchemy Hosting. Alchemy is based in Tampa, FL, building a portfolio of Short-Term Rental assets primarily focused in Central Florida. By delivering vertically integrated, top-tier service from beginning to end in the investment process, Alchemy has grown from a single property (and single employee) to 11 properties & a team of four in less than a year. At that same time, Alchemy will have also delivered more than $3M in closed real estate deals for its clients. Shane is a graduate of the United States Naval Academy and served as an officer in the U.S. Navy for 9 years. He received an M.S. Degree in Real Estate from the University of Florida. He runs the company with his brother, Captain Devin O’Connor, who is an active duty Marine Corps helicopter pilot in addition to being the Director of Operations for Alchemy.

HIGHLIGHTS OF THE EPISODE

05:16 Shane O'Connor's introduction and background

07:45 Shane share his journey from being in real estate development to helping investors locate and manage properties

13:40 Lessons Shane learned about HOA issues

16:54 Managing properties as a real estate agent

19:10 Shane talks about being a real estate agent

22:41 Recognizing your limits and bringing in more help

25:21 Elevating yourself as a manager and a leader

29:58 Continuous learning resulting in being a valuable service provider

33:14 Trusting the experts

38:18 Tips for real estate agents tapping into managing properties or co-hosting

47:41 Holding yourself to a higher standard

50:19 Shane's tip for real estate agents looking for property managers

53:15 Acknowledgments to Shane

53:45 Where can people connect with Shane

54:21 Shane's #1 secret to success with STRs

57:32 Text "RESOURCES" to (978) 242-0001 to get the STR Secrets free resources

58:00 Subscribe to the Short Term Rental Secrets YouTube channel - www.youtube.com/shorttermrentalsecretsshow

NOTABLE QUOTES

"Don't be a secret agent." - Emanuele Pani

"If you're gonna do something, be world-class." - Mike Sjogren

"If you put good energy out in the world, it will come back to you." - Shane O'Connor

CONNECT WITH THE GUEST

Shane O'Connor: Instagram | Facebook | Linkedin

Alchemy Real Estate: Instagram

CONNECT WITH THE HOSTS

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him. HIGHLIGHTS OF THE EPISODE 01:19 Join the free Facebook group - https://www.facebook.com/groups/STRentalsecrets 01:21 Subscribe to our Youtube channel - Short Term Rental Secrets 01:52 Text "RESOURCES" to (978) 242-0001 to get Mike's free program 02:57 Share the podcast with other people 03:32 When to hire a virtual assistant 05:05 What holds a business back 06:14 The 2-week time study 07:19 Mike talks about his first virtual assistant and how he added more 08:56 Documenting business processes 10:20 Mike R shares his first virtual assistant experience 14:03 Mike's tip for hiring virtual assistants 14:54 Getting over the fear for your business 18:57 Building a culture within your team 20:18 Operation checklist 22:16 4R document 25:45 Asking people onshore as assistants 27:43 Be a part of Mike's Mastermind program - https://www.strsecrets.com/apply 28:24 Keeping your time freedom

NOTABLE QUOTES "If you want to go fast, go alone. But if you want to go far, build a team." - Mike Sjogren "The fear of starting to bring on help stagnates everybody's growth." - Mike Sjogren

CONNECT WITH THE GUEST

Mike Reilly: Instagram | Clubhouse

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GUEST'S BIO Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him. HIGHLIGHTS OF THE EPISODE 01:00 Exclusive content from the STR Secrets Facebook group 01:49 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets 01:52 Subscribe to Short Term Rental Secrets on Youtube 02:23 Text RESOURCES to (978) 242-0001 04:14 Finding co-hosting leads 04:23 Doing your homework regarding property management 06:07 3 different ways to generate co-hosting leads 07:00 Working with your local network 08:06 How to expand your network 12:22 Cold outreach 13:51 Building your brand and your presence 14:49 How Mike built his brand and presence 16:12 Working your teams to generate leads 16:27 Mike Reilly shared how he found his co-hosting opportunities 20:16 Putting yourself out there 22:25 Mike talks about Grant Cardone from Undercover Billionaire 27:04 Tips on how you can build your presence

NOTABLE QUOTES "Don't let that fear stop you." - Mike Reilly "If there's a will, there's a way." - Mike Sjogren "You have to be okay putting yourself out there." - Mike Sjogren "Be okay with getting some rejection, it's okay." - Mike Sjogren

CONNECT WITH THE GUEST Mike Reilly: Instagram | Clubhouse

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GUEST'S BIO Assaf Karmon is the founder of TurnoverBnB, one of the most popular tools for managing vacation rentals.

HIGHLIGHTS OF THE EPISODE 02:02 Assaf Karmon's introduction and background 02:38 How TurnoverBnB was established 04:57 The beauty of software engineers 06:06 What is TurnoverBnB 09:59 Mike talks about his experience with a previous cleaner 11:14 What made Assaf start TurnoverBnB 12:04 Assaf talks about TurnoverBnB's Marketplace 12:50 How cleaners are qualified for TurnoverBnB 14:31 How cleaners get reviews 15:07 Cleaning checklist for STRs 17:03 Assaf shares why he is no longer hosting STRs 17:36 Mike talks about his experience with TurnoverBnB 19:48 The biggest problem of new STR operators 21:41 Assaf's vision for TurnoverBnB 24:23 What sets TurnoverBnB apart from others 26:01 Where can people learn more about TurnoverBnB 27:27 Best practices for turnover 29:48 Acknowledgments to Assaf 32:56 Assaf's #1 secret to success with STRs 34:09 Check out TurnoverBnB - https://turnoverbnb.com/

NOTABLE QUOTES "When you are holding a hammer, everything looks like a nail." - Assaf Karmon "Your time is valuable." - Assaf Karmon "If you try to be the best of everything, you will lose the sharpness and the quality but if you're doing one thing, it will give you a lot of focus and ability to provide a great experience." - Assaf Karmon "Any tool that will gain back sometime in your life is worth investing." - Assaf Karmon

CONNECT WITH THE GUEST Assaf Karmon: Instagram | Facebook | Linkedin TurnoverBnB

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Autohost CPO and co-founder Ela Mezhiborsky handle the intersection of customer success and product development, setting priorities and driving the product roadmap based on client feedback. Before transitioning to SaaS, her career involved working in risk management, running her own digital marketing agency, and managing a successful short-term rental business in Toronto. In fact, it was her experience in the short-term rental industry that exposed her and her co-founders to the massive security void plaguing property managers. It’s the reason they built Autohost.

HIGHLIGHTS OF THE EPISODE 04:32 Ela Mezhiborsky introduction and background 05:23 How Ela got into the STR industry 08:02 How Autohost was created 11:00 Ela shares how Quickstay experienced fraud ring and illegal activities from guests 15:45 What is Autohost 17:27 Providing a safe check-in experience for guests and hosts 19:31 How to screen your guests without using a formal screening tool 26:06 Ela talks about anti-discrimination in the STR industry 29:37 What Autohost does for STR operators 32:20 Autohost's guest screening process 37:14 Ela talks about Autohost Starter 40:47 Acknowledgments to Ela 41:02 Where can people connect with Ela 41:38 Ela's #1 secret to success with STR

NOTABLE QUOTES "Spidey sense is better than no sense." - Ela Mezhiborsky "Be aware of what you said. " - Ela Mezhiborsky "Identifying where your red flags are is important." - Ela Mezhiborsky "Inherently, people are good but sometimes good people still discriminate unconsciously." - Emanuele Pani

CONNECT WITH THE GUEST Ela Mezhiborsky: Facebook | Linkedin Autohost: Website | Instagram

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Dr. Rachel Gainsbrugh is the co-founder of a luxury boutique brand covering GA, FL, the Poconos, and the smokies of TN. Providing luxury vacation and workforce housing for families, medical professionals, and workers in other industries. She's also an instructor at REI-USA, a national REIA organization, and has been featured on Bigger Pockets, Netflix, and several podcasts.

HIGHLIGHTS OF THE EPISODE 01:05 Watch last week's free training by sending a message to support@strsecrets.com 01:34 Subscribe, share, and leave a review for Short Term Rental Secrets 02:08 Dr. Rachel Gainsbrugh introduction and background 04:26 How Dr. Rachel got into the STR industry 09:51 How Dr. Rachel found her first STR home 12:55 Dr. Rachel talks about her strategy for luxury properties 16:50 The price of luxury STRs per market 17:31 Additional services offered by Dr. Rachel for her properties 18:13 Dr. Rachel's goal for her STR business 19:38 What Dr. Rachel's team look like 23:54 Dr. Rachel's favorite market for her luxury rentals 26:17 Technologies and systems that Dr. Rachel use for her STRs 29:26 Why you should not use the Airbnb smart pricing 30:03 Mike and Dr. Rachel talk about the story of how Mike pursued his STR business 33:15 Acknowledgments to Dr. Rachel 33:24 Where can people connect with Dr. Rachel 34:11 Dr. Rachel's #1 secret to success with STR

NOTABLE QUOTES "Take care of your people." - Mike Sjogren "Push through on something that you are definitely passionate about." - Rachel Gainsbrugh "Surround yourself with people that will support, encourage, and challenge you." - Mike Sjogren

CONNECT WITH THE GUEST Rachel Gainsbrugh: Instagram | Linkedin

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Australian Tracey Northcott of Enfour, Tokyo Family Stays and Tracey Northcott Consulting, is a serial entrepreneur and multi-preneur based in Tokyo, Japan. She is one of the most successful Airbnb hosts in Tokyo. She also runs the Software development company Enfour with her family as well as Tracey Northcott Consulting where she helps other hosts discover the true potential of their STR or Airbnb business maximizing their investment, enjoyment, and hospitality standards.

HIGHLIGHTS OF THE EPISODE 04:01 Tracey Northcott introduction and background 06:20 How Tracey started in the STR industry 12:04 The platform that Tracey used in Japan for her STRs 13:12 Tracey talks about her STR properties and how the pandemic hit her business 17:12 Tracey's target market for her STRs 19:08 E and Tracey talks about cultural differences through STRs 21:28 Tracey talks about maximizing profitability 23:14 How Tracey maximized profitability within her STR portfolio 30:09 The psychology of buying 33:04 E talks about scaling down successfully 34:17 Branding yourself as a short term rental business owner 45:45 Where can people connect with Tracey 47:35 Tracey's #1 secret to success with STR 48:12 Acknowledgments to Tracey

NOTABLE QUOTES "Know who you are serving." - Tracey Northcott "Understand what works for you." - Mike Sjogren

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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HOST'S BIO Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.

HIGHLIGHTS OF THE EPISODE 08:47 Building partnership 09:54 Breaking down business partnerships 10:33 Mike talks about partnering with E for a business 11:33 E talks about his failed partnerships 13:29 Why the 50:50 partnership does not work 14:28 Having the uncomfortable conversation 15:06 Mike talks about his first partnership and his current partnership 17:26 Why some partnerships fail 18:20 How to avoid unpleasant situations 18:27 Personality assessment 18:41 What is an effective partnership 20:08 Understanding the "why"' and the vision 22:07 E shares the effect of bringing his wife to his business 23:14 Mike shares his experience about partnering up with his wife 25:21 Correcting the process, not the person 26:03 Having accountability 27:37 Letting it go and trusting your partner 28:49 Questions to ask yourself before jumping into a business partnership 29:58 What makes a good partnership 31:58 Hiring an attorney for your operating agreement 32:54 Being honest with yourself about having a business partner 35:36 Moral of the story

NOTABLE QUOTES "A 50:50 partnership is a 0:0 partnership because there is no leader." - Emanuele Pani "Get the right butts in the right seats on the bus." - Mike Sjogren "If you love what you do, you are never working." - Emanuele Pani "Correct the process, not the person." - Mike Sjogren "Don't act out of fear." - Emanuele Pani "A partnership is not the answer to get you started." - Emanuele Pani

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Kate & Betsy are the co-founders. While both help with all aspects of the business, Kate’s expertise and experience lies more in the Airbnb industry, while Betsy has an interior design background. Kate also operates a full-time Airbnb business called Riley and Besty co-owns an interior design business called The Estate of Things. Kate and Betsy have been best friends for a long time, but after Betsy was diagnosed with cancer for the second time, their relationship dynamic changed. Kate became a caretaker and a huge source of support for Betsy, using the experience she gained working in marketing for health and diet brands to assist Betsy in following a medically necessary, extremely strict diet. While Betsy was going through chemotherapy, the two friends began to view life differently and discovered a newfound sense of purpose and joy in one of their favorite hobbies--decorating and designing Kate’s Airbnb rental houses.

HIGHLIGHTS OF THE EPISODE 04:00 Kate Shaw and Betsy Moyer introduction and background 05:27 How Kate and Betsy started in the STR industry 09:46 Kate and Betsy's business dynamic 15:30 Kate and Betsy talk about their team 17:53 What is an experiential design 21:28 Kate and Betsy vision for their business 23:03 Kate talks about her STR business operation 26:33 Kate shares about her STR units 29:30 Target market in Joshua Tree 30:15 Acknowledgments to Kate and Betsy 30:57 Where can people connect with Kate and Betsy 31:39 Kate and Betsy's #1 secret to success with STR

NOTABLE QUOTES "This is your business. Design it the way you want it to work for you." - Mike Sjogren "Our only goal is to have fun." - Kate Shaw

CONNECT WITH THE GUEST Kate Shaw: Instagram | Linkedin Betsy Moyer: Instagram | Linkedin

The Estate of Things

https://theestateofthings.com/

Retreat Airbnb https://www.instagram.com/retreatairbnb/ https://byretreat.com/

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Daniel Iliescu runs Bonsai Hospitality Management, a startup looking to help transform the STR market for the better. Their focus is on the essentials that hosts use to run their operations. Daniel and his team think that by targeting the hosts that manage their own properties, they can have the biggest impact on the quality and standards of the industry.

HIGHLIGHTS OF THE EPISODE 04:34 Daniel Iliescu introduction and background 05:58 What made Daniel start Bonsai Hospitality 09:34 How Daniel found his manufacturing facility 11:43 Daniel shares the outsourcing process for essentials 13:15 Daniel explains the different bath collections of Bonsai Hospitality 16:20 Daniel shares where he sources bedding 18:55 Daniel talks about wi-fi porter 22:28 Daniel's vision for Bonsai Hospitality 23:26 What sets STRs apart from hotels 24:37 The difference that quality makes 26:09 Cotton vs polyester 29:32 Daniel debunks the thread count myth 31:49 Daniel talks about non-wrinkling 34:59 Investing in beds and baths 37:59 Daniel shares a tip on how to offer guests a local experience 39:08 Acknowledgments to Daniel 39:38 Where can people connect with Daniel 40:38 Daniel's #1 secret to success with STR

NOTABLE QUOTES "God lives in the details." - Daniel Iliescu "Quality would prevail over time." - Daniel Iliescu "Having respect for others goes a long way." - Emanuele Pani

CONNECT WITH THE GUEST Daniel Iliescu: Instagram | Linkedin Bonsai Hospitality Management

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Joseph Reilly founded Patriot Family Homes to meet the need for affordable, reliable housing in the South, particularly near military bases. A captain in the Army, Joe has deployed with the Ranger Regiment to Afghanistan and Ukraine. He previously served on the National Security Council at the White House.

HIGHLIGHTS OF THE EPISODE 05:40 Joseph Riley introduction and background 07:16 How Joseph started in the STR industry 09:47 Business models that Joseph are using for his STR business 10:46 Joseph talks about his STR portfolio 12:02 How Joseph managed his business while on an active duty 14:51 Joseph talks about who manages his guest communications 16:37 How Joseph hosts his STRs 19:01 What Joseph buys for his STRs 20:01 2 things that are not included in Joseph's warehouse 20:42 Joseph's target location 21:57 Management packages of Patriot Family Homes 22:57 Systems that Joseph and his team use 23:40 Joseph's vision for his STR business 26:29 Average nightly rate for Joseph's STRs 30:36 Joseph's primary function on his STR business 33:39 Acknowledgments to Joseph 34:15 Where can people connect with Joseph 34:44 Joseph's #1 secret to success with STR

NOTABLE QUOTES "We are trying to be really disciplined in learning how to operate and make money in markets where's there's less fat on the bone." - Joseph Riley "Hold onto your guns as to what you know is going to work for your business." - Emanuele Pani

CONNECT WITH THE GUEST Joseph Riley: Linkedin Patriot Family Homes

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO

Simon is one of the world’s foremost experts on short-term rental and vacation rental. He leads AJL Atelier, a specialized vacation rental and business consultancy while also advising multiple companies as Board Member and Executive Chairman. A sought-after speaker, panelist and moderator, Simon loves to broach high-level and technical topics alike, from the future trends of short term rental to the specifics of online distribution in the top 5 OTAs. Previously, Simon was the Co-Founder & Chairman of Vacasa Europe, former President of PhocusWright, and ex-Board member of HomeAway, to name but a few. He’s also an accomplished operator, having led Interhome, Hotelplan Group and Swissport as CEO.

HIGHLIGHTS OF THE EPISODE

04:36 Simon Lehmann introduction and background

05:59 How Simon started in the hospitality industry

08:11 Transitioning from being an executive vice president of an airport ground company to a CEO of a vacation rental company

11:21 Simon shares his vacation rental journey

14:04 What is AJL Atelier?

14:42 Simon shares his tips for those who are starting their STR business

18:14 E shares his experience when he first started his STRs

20:20 Bridging traditional hotels and the vacation rental spaces

29:37 Simon's insight about traditional hotels acquiring STRs

33:21 The best business model to use in starting your STR business

37:00 Building a management company and selling it

42:45 Demand vs supply

43:31 Taking a balanced approach from owners to guests

45:45 How to connect with Simon

46:41 Simon's #1 secret to success with STR

50:23 Acknowledgments to Simon

NOTABLE QUOTES

"There is no one size fits all, we need to be flexible." - Simon Lehmann

"The demand is here but we need to professionalize." - Simon Lehmann

CONNECT WITH THE GUEST

Simon Lehmann: Clubhouse | Instagram | Linkedin

AJL Atelier

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO

Tatianna Taylor-Tait is an award-winning designer helping individuals design beautiful homes and create passive income through property rentals. With almost 7 years in the Short Term Rental industry, Tatianna now uses her knowledge to educate hosts to stop getting in their own way and build a financially free life that they love.

HIGHLIGHTS OF THE EPISODE

03:25 Tatianna Taylor-Tait introduction and background

03:51 How Tatianna started in the STR industry

08:11 Tatianna's first STR deal

10:53 What made Tatianna start her graphic design business

13:36 Jumping into STR with the right resources

16:41 How Tatianna creates a guest experience through interior design

20:57 Making your property stand out

22:58 The abundance mindset

23:34 How Tatianna spends a limited budget

28:15 Tatianna shares what her business looks like

29:57 How STR changed Mike's life

31:00 Tatianna's advice for the listeners

32:01 Tatianna talks about her team

34:37 Acknowledgments to Tatianna

35:06 How to connect with Tatianna

35:56 Tatianna's #1 secret to success with STR

NOTABLE QUOTES

"Problems are going to happen but if you put your effort in and keep the course, something's gotta give." - Tatianna Taylor-Tait

"Insanity is doing the same thing and expecting a different result." - Tatianna Taylor-Tait

"Put in that one little extra to set yourself apart." - Mike Sjogren

CONNECT WITH THE GUEST

Tatianna Taylor-Tait: Clubhouse | Instagram | Facebook

tatiannataylortait.com

Thanks for Booking

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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HIGHLIGHTS OF THE EPISODE

04:10 Join Mike's free training - https://www.strsecrets.com/webinar

05:52 How Mike and E met on M1

07:16 Mike's mental switch on creating income

09:44 The cat story

10:36 Living life by design

13:06 Pushing yourself for more

14:06 Being control of the driver seat for a positive outcome

14:57 Evaluating your circle of friends

15:29 Surrounding yourself with high-level people

16:30 E shares his Ironman story

18:07 Making the first million

19:16 The ripple effect of the right peer group

22:21 The power of your network

22:31 Building relationships with people you want to be like

27:28 How to consistently hit your goals

28:19 Knowing what you want and saying yes

30:09 Investing in yourself

35:29 Leveraging the power of positive peer pressure

41:12 Making connections on the Clubhouse app

42:21 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets

42:43 Putting full effort into the things that you want to do

44:41 David Goggins and Jocko Willink's podcast

47:23 The rule of thirds

48:02 Being mindful of your blind spots

49:55 Cutting negativity and elevating your peer group

57:55 Join our growing Facebook group - https://www.facebook.com/groups/STRentalsecrets

59:05 Watch Mike's free masterclass - https://www.strsecrets.com/strmasterclass

59:08 Apply to the Mastermind to scale and take your business to the next level - https://www.strsecrets.com/apply

59:18 Sign up for the free Accelerator webinar - https://www.strsecrets.com/webinar

NOTABLE QUOTES

"Live life by design." - Emanuele Pani

"Most people want the shot but they keep passing the ball." - Emanuele Pani

"Put your money where your mouth is." - Mike Sjogren

"Tell me who you're with and I'll tell you who you are." - Emanuele Pani

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO

Claire Rosenberg is currently working as a Customer Success Manager at Linkedin and is managing 8 short term rentals for homeowners all remotely. She is a co-host of the Millenial Millionaire Real Estate Podcast with Jonathan Farber. She started her STR journey by joining Mike Sjogren's STR Secrets Mastermind coaching program and has scaled to 8 co-host properties in 8 months.

HIGHLIGHTS OF THE EPISODE

04:40 Claire Rosenberg's introduction and background

05:34 How Claire got into the STR industry and real estate investing

09:00 Claire's first short term rental deal

10:24 Claire's STR journey

12:26 The snowball effect of referrals

14:00 Claire's mindset switch scaling from 4 to 8 units

15:42 Problem-solving in business

16:35 Being emotional and passionate in business

18:32 Not every deal is a good deal

20:10 E's tip for cold calling

21:27 Co-hosting out of state

21:24 How Claire manages her STR business while working a 9-5 job

29:29 What is a "Runner" and why they're vital to your business

31:07 Taking care of cleaners

32:40 The reality of out of state co-hosting

36:22 The bare minimum attitude

38:32 Mike's time management tip

42:13 Acknowledgments to Claire

42:51 Claire's #1 secret to success with STR

44:15 How to connect with Claire

NOTABLE QUOTES

"The more I think about the abundance that is available to us, the more I realize that I am allowed to say "no" and that something better is gonna come." - Emanuele Pani

" I think we should wear our emotions on our sleeves and just live life like that because it's just more real." - Emanuele Pani

"Not every deal is a good deal." - Mike Sjogren

"Audit your time and be laser-focused on what you want to achieve, and you'll start moving the needle every single day." - Mike Sjogren

CONNECT WITH THE GUEST

Claire Rosenberg: Instagram | Facebook | Linkedin

Millennial Millionaire Through Real Estate Podcast

Short Term Made Easy

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO

Jeff Iloulian has been in the vacation rental industry for over 8 years. He has set up, managed or operated over 250+ vacation rental properties - from master leasing apartment buildings to arbitraging luxury mansions. He has also worked directly with Airbnb on various pilot programs for Airbnb Plus and Luxe. Jeff has successfully grown several businesses and has a passion for interdisciplinary problem-solving in emerging industries. He has a background in Economics and Philosophy from Columbia University and a JD from UCLA School of law. Before becoming an entrepreneur he spent three years as a lawyer practicing Business and Intellectual Property litigation.

HIGHLIGHTS OF THE EPISODE

04:23 Jeff Iloulian introduction and background

05:39 How Jeff got into the STR industry

07:39 Jeff's first deal in STR

08:19 How Jeff scaled and navigated his Airbnb business

10:58 Jeff shares what his team look like

12:55 E talks about his high-end hospitality Airbnb experience in Barcelona

14:12 Jeff shares where he pools his team from

16:01 Jeff's favorite real estate model

17:37 Jeff talks about his goal when he first started with Airbnb

20:12 Factors that made Jeff jump into the Airbnb industry

21:25 Jeff talks about his business HostGPO

25:37 Mike shares his experience working with HostGPO

26:15 Looking at things from a high-level business standpoint

33:12 Jeff's vision for HostGPO and in the Airbnb industry

35:30 Is the STR industry oversaturated

38:31 HostGPO discounted rate categories

41:39 Acknowledgments to Jeff

42:14 Where can people connect with Jeff

44:42 Jeff's #1 secret to success with STR

NOTABLE QUOTES

"Being strategic and opportunistic, keeping your eyes open is I think are the secrets to success." - Jeff Iloulian

"If you're in the early stages, don't live in a wishful world. Don't be afraid to say no to people, opportunities are not limited." - Emanuele Pani

CONNECT WITH THE GUEST Jeff Iloulian: Instagram | Facebook | Linkedin

HostGPO: Website

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Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO Myka Artis is a short term rental investor utilizing the rental arbitrage strategy and BRRRR to acquire his STRs. He owns 3 STRs and arbitrages over 400+ properties.

HIGHLIGHTS OF THE EPISODE 02:34 Join our growing STR Secrets Facebook community - https://www.facebook.com/groups/STRentalsecrets 03:05 Myka Artis introduction and background 04:04 How Myka got into the STR industry 05:16 Myka's first condo in North Arlington 05:45 Myka shares his experience with his parent's timeshare 06:36 Myka's first house on Airbnb 07:00 Myka's first partnership deal 08:31 The power of timeshares 13:32 Myka breaks down his timeshare STR model in depth 14:54 Best set up for an STR space 17:30 Why Myka loves short term rentals 18:23 How Myka got to 400 short term rentals 19:19 What are the things to look out for when running timeshares on Airbnb 21:32 Myka shares how he started with his Airbnb properties 22:25 Myka's favorite real estate investment strategy 23:40 The acquisition cost on a BRRRR deal 25:08 How Myka gets mortgages for his Airbnb properties 28:27 Myka's 5-year vision 29:43 How Profit First changed Myka's perspective 33:06 Myka talks about his team 34:06 Systems that Myka uses for his business 38:04 Credit card hacking 44:38 Where can people connect with Myka 46:35 Myka's #1 secret to success with STR

NOTABLE QUOTES "I already have a perfect day planned out of what I want, and I know that I'll be there soon." - Myka Artis "My number one secret to success was just doing it." - Myka Artis "We are just humans and we all have our days but it is the big why of having the vision and understanding what you want, having a partner that you want to do it with, it just makes it all worth it." - Emanuele Pani "The more seeds you plant everywhere, the more opportunities that are going to come your way." - Mike Sjogren

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

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GUEST'S BIO

Justin Skinner grew up in Springfield, MO, and played collegiate baseball. He owned a commercial photography and graphic design business with his wife when they got their invoices with short term rentals. They have been hosting for about five years now and are in the process of building a lake house short term rental on Table Rock Lake.

HIGHLIGHTS OF THE EPISODE

05:04 Justin Skinner's introduction and biography

05:46 How Justin got into the STR industry

07:36 Justin shares his experience with his first deal while doing design and photography work

10:20 Justin's Airbnb story

13:25 How Justin and his wife does pricing

14:07 Justin shares how he interacts with his guests

15:11 E's personal experience about interacting with hosts during his stay in Spain

17:40 Justin talks about his team

18:13 How much time Justin spends on running his units

20:20 Thoughts about hospitality and personal touches

23:51 Types of guests that Justin's Airbnb caters

24:52 The can opener experience

26:45 Justin's units in Missouri

27:46 Sharing bad experiences on their Airbnb

29:37 Justin's 5-year vision

31:20 Insights about self-growth, goals, and success

36:19 Celebrating little wins

37:08 Acknowledgments to Justin

37:50 Where can people connect with Justin

38:36 E's message to Justin

39:47 Justin's #1 secret to success with STR

NOTABLE QUOTES

"A lot of people say that there's not a lot of opportunities, but the reality is that they are always around and it's just a matter of taking chances." - Emanuele Pani

"We are all for growth, we just don't want to overload ourselves and get it into some time crunch" - Justin Skinner

"When you look at your life through the shoulds of what other people are doing, you'll just end up being unhappy." - Emanuele Pani

"We're content without being content." - Justin Skinner

"You can go as big as you want but what is the why behind it." - Mike Sjogren

CONNECT WITH THE GUEST

Justin Skinner: Facebook | Instagram

Prixel Creative LLC - https://www.prixelcreative.com/

Alpha Realty

CONNECT WITH THE HOSTS

Michael Sjogren: Facebook Group | Facebook | Instagram | Linkedin | Youtube

https://linktr.ee/the_airbnbguy

Clubhouse handle: @MichaelSjogren

Emanuele Pani: Facebook | Instagram | Linkedin

Clubhouse handle: @epanirealestate

2021 Goal Achiever Action Guide: www.strsecrets.com/2021

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HOSTS' BIO

Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.

HIGHLIGHTS OF THE EPISODE

05:09 E shares his personal experience renting several Airbnbs for his trip to Europe

07:29 How to make your Airbnb amazing

08:56 How to turn your vacation into a productive one

09:48 Evaluating E's experience at the first Airbnb in Spain

13:43 How to set proper expectations to guests

15:13 E's experience on his second Airbnb in Spain

17:35 Why you need to de-personalize your properties

19:29 Providing an ideal guest experience

23:36 E's advice for Airbnb hosts

24:24 Mike's advice for Airbnb hosts

24:47 How E manages his 40 units in Florida while being on a vacation in Europe

27:21 How to become financially free

28:55 Insights about work-life balance

33:23 Finding out what lights you up

34:16 Mike and E talk about financial freedom

35:47 Watch Mike's free masterclass on how to launch, automate and scale a short term rental business - https://www.strsecrets.com/

35:53 Join our growing free Facebook group - https://www.facebook.com/groups/STRentalsecrets

36:14 How to take your business to the next level - https://www.strsecrets.com/

NOTABLE QUOTES

"This life is really a game of momentum. The real hack is how do you keep the momentum as you are experiencing and enjoying life." - Emanuele Pani

"This for me is a dress rehearsal to spending more and more time, and what I am creating is very much the life that I don't need a vacation from." - Emanuel Pani

"There is a lot of talk about work-life balance, I think it's a big lie. So for me, it's work-life integration, how do I want to design my life?" - Mike Sjogren

"Chase momentum for the things that matter to you." - Mike Sjogren

"Financial freedom, it's not a big number every month. Financial freedom is affording the life that you want to afford when you want to afford it." - Emanuel Pani

CONNECTING WITH THE HOSTS

https://linktr.ee/the_airbnbguy

Clubhouse handle: @MichaelSjogren

Emanuele Pani: Facebook | Instagram | Linkedin

Clubhouse handle: @epanirealestate

2021 Goal Achiever Action Guide: www.strsecrets.com/2021

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HOSTS’ BIO

Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.

HIGHLIGHTS OF THE EPISODE

08:05 What to expect in this episode.

08:55 Emanuele’s morning habits and how it has evolved over time.

11:54 Mike’s routine and habits.

16:20 The real reason why habits are important.

20:03 A to-do list can become a to-die list.

23:15 Having goals and why you’re not hitting them.

25:00 Maintaining momentum!

27:24 Consistency is always the key!

28:02 What are the keystone habits that you can do for the phase of the business that you’re in now.

30:18 Give yourself actionable things to do.

33:23 Mike and E’s weekly habit keystones that he’s implemented are related to STRs.

39:19 Mindset and personal development shows are vital to your success.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

BOOKS MENTIONED:

Miracle Morning by Hal Elrod

Atomic Habits by James Clear

Psycho-Cybernetics by Maxwell Maltz

Extreme Ownership by Jocko Willink

Profit First by Mike Michalowicz

NOTABLE QUOTES (KEY LESSONS):

"If you don't have a lot of this keystone habits in place, it can fall by the wayside very, very quickly." - Mike Sjogren

"I team for 10 minutes before I actually shower, and I'll just visualize my goals as if I've already achieved them and then how I want my day to go." - Mike Sjogren

"I'm very protective of my time and that's how I'm able to get things done." - Mike Sjogren

"To me what makes a habit work is just that you do it. I don't care when you do it." - Emanuele Pani

"There is an emotional toll that you pay everytime you write down your goals and then you look back at them and you don't accomplish them." - Emanuele Pani

"It's honestly that simple. Where am I going to go, Where am I at now, How am I going to get there, and how can I make incremental progress every single week to hit those targets?" - Mike Sjogren

CONNECTING WITH THE HOSTS

Clubhouse handle: @MichaelSjogren

Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube

Clubhouse handle: @epanirealestate

2021 Goal Achiever Action Guide: www.strsecrets.com/2021

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GUEST BIO

Nikola Grubelic - is the founder and CEO of Direct Booker, an international short-term rental management company with a portfolio of 8,000 + units in 9 countries through 22 franchises. Direct Booker is one of the World’s Top 10 Property Management Companies & Technology Developers with the World’s Leading Franchise Model in the Short Term Vacation Rental Industry.

HIGHLIGHTS OF THE EPISODE

04:16 Nikola Grubelic’s Intro/Biography.

05:16 How he started in the STR industry.

09:03 Decided to scale from 35 units after 2 years.

10:10 How their franchise model works.

14:02 What you can expect from their franchise.

16:42 How the marketing under Directbooker works.

17:52 How you get in the Directbooker franchise.

21:21 To whom they present their presentations.

23:21 Their Journey from 35 to over 8,000 units.

26:16 How their franchisees operate.

27:22 Not owning any properties as a company.

28:20 Their vision for Directbooker. 30:50 Selling their property management system. 32:17 Some tips on how to beat Covid and keep getting bookings.

34:38 Where can people learn more about Directbooker. 35:44 Nicola’s number 1 secret to success with short-term rentals.

37:43 Putting additional effort for when everything gets back to normal.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"I get reservations and I get booked every single day that I work and I saw the opportunity there." - Nikola Grubelic

"Basically we are a vacation rental company providing vacation rental solutions." - Nikola Grubelic

"We have different tools on how to engage with property owners to contact us to tell them how they can earn and what is the way we work with them." - Nikola Grubelic

"We don't have any properties. We don't own anything as a company. We are just working on the revenue share a month." - Nikola Grubelic

"Putting yourself in the business and if you do that hard work, things will happen and you will get paid back at the end." - Nikola Grubelic

CONNECTING WITH THE GUEST

Website: https://partners.direct-booker.com/

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GUEST BIO

Dave Goodfellow - is in the property business for 10 years. 3 years STR, mixed strategies. He’s owned, he’s rent-to-rent (rental arbitrage), he’s done management. He also has 3 Aparthotels and he currently has 40 units.

HIGHLIGHTS OF THE EPISODE

04:03 Dave’s Intro/Biography.

05:29 What triggered Dave to get into real estate and short-term rental space.

12:49 Their rent-to-rent management model.

13:34 Their service accommodation road map.

17:27 Walkthrough on how they purchased 3 hotels.

20:56 Learning, partnering and getting connections from Clubhouse in just 3 months.

22:45 The main reason why Dave got into AppartHotels.

26:18 Doing the 3 properties on their existing brand or creating separate brands for each.

28:54 Dave’s plan for this year (2021).

31:06 What does Dave's week and day look like?

33:36 Creating the process and systems to scale the business.

36:21 Who they hired when they got the 7 units. 40:04 Doing the training properly. 45:30 The worst thing you can do when you interview people.

46:17 Acknowledgements for Dave Goodfellow. 47:44 Where can people learn more and connect with Dave? 49:15 Dave’s number 1 secret to success with short-term rentals.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"It's very much a systemized and scalable business, and we've built it that way for a reason." - Dave Goodfellow

"A process is really very simple. You start at the beginning and you work on how or what the steps are, to get to the end, and then you build a system or a process around it." - Dave Goodfellow

"The day I get to a place where I'm not learning, is the day I quit." - Dave Goodfellow

"You've got to be consistent. You've got to keep on doing the mundane daily tasks that give you the success at the end of it." - Dave Goodfellow

CONNECTING WITH THE GUEST

Instagram: https://www.instagram.com/davegoodfellowofficial/?hl=en

Facebook:https://www.facebook.com/dave.ikonic.7/about

LinkedIn: https://www.linkedin.com/in/davejamesgoodfellow/?originalSubdomain=uk

Business:

Ikonic
Ikonic training academy
Ikonic property investments
CopperHouse Property: https://www.facebook.com/copperhouseproperty/
We talk property Club (Clubhouse)

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HOSTS' BIO

Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.

HIGHLIGHTS OF THE EPISODE

04:17 The true definition of freedom.

05:47 What to expect from this episode.

07:51 1st takeaway: From Ep. 9 with Julie George

12:15 2nd takeaway: From Ep. 36 with Braydon Ross

15:36 3rd takeaway: From Ep. 29 with Andrew Bate

18:21 4th takeaway: From Ep. 26 with Antonio & Dominique

22:49 5th takeaway: From Ep. 34 with Brian Fontenot

25:09 6th takeaway: From Ep. 37 with James Murphy

28:17 7th takeaway: From Ep. 44 with TJ Tijani

30:56 8th takeaway: From Ep. 39 with Tia Bailey

35:02 9th takeaway: From Ep. 48 with Bill Faeth

39:19 10th takeaway: From Ep. 31, 40 & 41 with Mark Simpson

45:41 One of Mike and E’s key to success.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"I always find it so fascinating when you meet these founders of these companies that just have these ideas that just keep popping up from this industry." - Mike Sjogren

"Really understanding what makes people do what they do and understanding the emotional components of being in hospitality, I think it's a great blessing." - Emanuele Pani

"Having the mindset of buying everything in bulk, putting it in a central location, packaging everything together and then dropping everything off? That to me was the clear example of how you can go from 0 to 300 units in 18 months." - Emanuele Pani

"When you're doing 10, 20, 50 units at once, you have got to find a way to streamline that. Otherwise it'll be a disaster." - Mike Sjogren

CONNECTING WITH THE HOSTS

Clubhouse handle: @MichaelSjogren

Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube

Clubhouse handle: @epanirealestate

2021 Goal Achiever Action Guide: www.strsecrets.com/2021

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GUEST BIO

Noble Crawford - is a 7-year business owner and principal partner in the short term rental industry. His diverse background spans several years in hospitality, technology, and sales & marketing. Noble has worked with brands such as Marriott, Hilton, IHG, and more. His experience enables him to teach his students how to collaborate with multifamily owners & property management firms to create win-win partnerships.

HIGHLIGHTS OF THE EPISODE

07:17 Noble’s Intro/Biography.

08:03 Noble’s background and how he got into the short-term rental space.

16:43 How he was introduced to short-term rentals.

19:19 The first deal and the progression up until now.

21:29 Noble’s 10 units.

26:21 How Noble’s progression, strategies and how he keeps his units full.

31:31 When Noble got introduced to a real estate developer.

36:56 Having the right conversation with the property owners and landlords.

38:44 Noble’s direct bookings and mid-term stays.

45:03 It’s all about the relationships.

45:32 A tidbit for the audience interested in going after multifamily land developers.

50:04 Where can people find out more about Noble Crawford. 51:11 What is Noble’s number 1 secret to success with short-term rentals.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"You look forward to No's, because the more No's you get you'll eventually get to that 1 Yes." - Noble Crawford

"That’s a foot on the ground, going out having legit conversations, not as easy to scale but when you do the work and you do it once and you do it right? I will pay you dividends over and over and over." - Noble Crawford

"Till this day, we get deals from that very first conference that I went to and I continue to go to more conferences." - Nobel Crawford

"We don't want to come in where we're winning and they're losing or vice versa, because that's not good business." - Noble Crawford

CONNECTING WITH THE GUEST

Instagram: https://www.instagram.com/noble.crawford.3/

Facebook: https://www.facebook.com/noblecrawford

LinkedIn: https://www.linkedin.com/in/noblecrawford/

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GUEST BIO

Mike Reilly - is an STR Operator based in North Carolina. Over the past 14 months Mike has been able to build a portfolio of 6 rental units (4 STRs) which are netting him and his wife $12,000/month! Mike started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him.

HIGHLIGHTS OF THE EPISODE

05:21 Mike’s Intro/Biography.

06:04 Mike’s journey with short-term rentals.

10:39 How many hours a week he’s spending running and looking for new units.

16:51 The coolest and challenging things when you become financially free.

20:11 How Mike got over the fear to take the leap on doing short-term rentals.

24:14 Mike’s bigger vision for his STR’s.

25:44 The best tip to push you to start your own short-term rentals.

26:39 Where to find these co-host deals.

28:39 How much Mike’s background in sales helped him in getting deals.

31:10 Mike’s mindset in taking on challenges.

32:44 Where can people get in touch with Mike Reilly.

34:07 Mike’s number 1 secret to success with short-term rentals.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"Our goal is to get to 20k cash flow per month so that we have financial freedom." - Mike Reilly

"It's just trying to find that balance of how much time do I want to spend on my 9-5, and how much time do I want to spend with my family, and how much freedom do we have to travel and do the things that we really want to do." - Mike Reilly

"Just take action. You'll figure it out. If it feels stressful or it feels like it could draw out a lot of challenges, Just do it." - Mike Reilly

"The number 1 key from getting from 0 to $12,000 to getting over that fear, the number 1 key is just, you got a great community around us, how do we figure this out?" - Mike Reilly

CONNECTING WITH THE GUEST

Instagram: https://www.instagram.com/mreillypsu/

Facebook: https://web.facebook.com/michael.reilly.37017

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HOSTS BIO

Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.

HIGHLIGHTS OF THE EPISODE

03:00 What are Mike’s and E’s roles look like now on their business.

04:30 Tool that you need to prepare for growth.

08:51 Getting PMS or channel managers to streamline processes for you.

15:19 Preparing your mindset for scaling.

17:52 E’s experience on having an executive assistant/ property manager on his team.

21:19 What you should be spending your time on.

24:43 Showing your team how you operate by working harder.

27:05 A tactical definition of “working on” versus “working in” the business.

27:43 Recap of the episode.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"I prefer to work with cleaning companies because, again if the main cleaning person is sick or on a vacation or whatever, there's other people in the company that can go and get the property cleaned." - Mike Sjogren

"You need to start thinking like an entrepreneur, like a business owner and less like an operator that's working as a worker bee in your business." - Mike Sjogren

"You're creating yourself 1. Freedom. But 2. you're creating a consistent experience for your guests without you being involved in it." - Emanuele Pani

"When you bring on somebody to help you, may it be a local person or VA, the only thing you can teach them is how you've been doing things." - Emanuele Pani

CONNECTING WITH THE HOSTS

Clubhouse handle: @MichaelSjogren

Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube

Clubhouse handle: @epanirealestate

2021 Goal Achiever Action Guide: www.strsecrets.com/2021

View Details

GUEST BIO

Bill Faeth - has been involved in real estate for almost 25 years with both commercial and residential investing. In 2015 he switched the majority of his residential portfolio to short-term rentals from the long term after seeing an opportunity to increase profit and reduce risk. Bill currently has a multi-million dollar portfolio of short-term rental properties primarily located in vacation rental markets with a focus on beach, lake, and mountain properties. He has leveraged years of successful business growth strategies to specialize in maximizing vacation rental profits by turning $50,000 annual revenue properties into $90,000 properties yielding high profit via self-management. Bill shares these profit-boosting strategies along with how to self-manage, holding real estate, and so much more so you can build your short-term rental wealth while your guests make your mortgage payments.

Bootcamp on June 7th and 8th, 2021 in Nashville, TN. Go to buildstrwealth.com

HIGHLIGHTS OF THE EPISODE

04:22 Bill’s Intro/Biography.

05:28 What made Bill start his short-term rentals from long-term rentals.

10:17 What Bill’s 2nd tier location is.

11:45 What that 2nd deal looked like.

13:59 Bill’s molotov cocktail for a bad decision experience.

16:24 Learning valuable lessons from mistakes and failures.

18:21 Bill's strategy and what he’s focused on.

24:02 A breakdown of what EBITDA is.

25:51 A process that can increase what your property can make.

33:59 The 6 different types of buyers.

34:09 Giving more than you expect to receive.

43:18 Where can people get in touch with Bill Faeth.

44:23 Bill’s number 1 secret to success in short-term rentals.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

BOOKS MENTIONED:

Millionaire Success Habits - Dean Graziosi

NOTABLE QUOTES (KEY LESSONS):

"Drive-in vacation rental markets were the most recession-proof through the recession and I also think they're the ones that have been impacted in the most positive fashion during Covid when urban markets were being hit hard at this time last year." - Bill Faeth

"I lost a hundred grand on that property because I didn't follow my evaluation process." - Bill Faeth

"It's very important to share those mistakes that we make." - Bill Faeth

"The reason why people are coming to the market is what people miss as hosts." - Bill Faeth

CONNECTING WITH THE GUEST

Website: https://buildstrwealth.com/

Personal Website: https://www.billfaeth.com/

Facebook Group: https://web.facebook.com/groups/284886002732508

YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA

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GUEST BIO

Wil Slickers - brings a new perspective to tourism, hospitality, and service. Wil lives by the concept of "Exceeding Expectations and Creating Destinations." While running his network of podcasts, he is also an advisor for other hospitality brands like a Treehouse/Glamping company based in California and much more! Wil got his start by working for a Marriott Autograph Collection with over 700 rooms as a 4 Diamond property and even moved on to managing an all-suite hotel on the Oregon Coast before taking the leap into full-time self-employment and entrepreneurship.

HIGHLIGHTS OF THE EPISODE

06:05 Wil’s Intro/Biography.

07:46 How Wil got started into the short-term rental business.

12:52 The kind of properties that they’re after.

15:41 Where they focus and dominate their STR properties.

18:14 What they plan on doing and the guest experience they want to give people.

20:48 Wil’s mission with their Podcast.

24:30 What they focus on for their investors.

27:44 When you are being a curated-moment focused.

30:41 What he brought into the business from his hospitality background.

33:03 Where can people find out more about Wil Slickers.

34:09 Having a separate website for bookings or not.

35:56 Wil’s number 1 secret to success with Short-term rentals.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"The focus is on this market and then as we expand and get a good portfolio here, we really want to see if we can copy and paste into other destinations." - Wil Slockers

"There's a lot of commonalities but we can all learn from each other and I think the more we go with that approach, the industry of travel and hospitality will be better off in the future." - Wil Slickers

"There's just certain things that you can do in order to go that one extra step." - Wil Slickers

CONNECTING WITH THE GUEST

Main Podcast: https://podcasts.apple.com/us/podcast/slick-talk-the-hospitality-podcast/id1365110128

Morning Show Podcast: https://anchor.fm/good-morning-hospitality

Website: https://www.slicktalkthepodcast.com/podcast

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GUEST BIO

Ryan Luke - Was based in the UK and now he’s now going back and forth between UK and Dubai. He’s currently at over 130 properties. He’s targeting to get 200 properties by June. He’s doing this on a massive scale in multiple countries.

HIGHLIGHTS OF THE EPISODE

05:43 Ryan’s Intro/Biography.

06:45 Backstory and how Ryan got into the whole Short Term Rental Industry.

10:40 Pushing to 200 properties by this summer.

12:28 A blend of the different models to use on your short-term rentals.

15:37 Ryan’s booking operations.

17:18 Their lead and commission structure.

18:46 Their systems and how they find more deals.

21:03 What made Ryan invest in Dubai.

24:10 What properties make the most sense for Ryan’s portfolio.

26:55 What Ryan spends his time on his business now.

30:24 How acquisitions usually happen.

34:27 Things you don’t notice when you’re passionate about your work.

36:27 Where can people find out more about Ryan Luke.

36:59 Ryan’s number 1 secret to success with Short-term rentals.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"I had like, 3,500 pounds of bookings within 5 days." - Ryan Luke

"I want a thousand properties by the time I'm 40." - Ryan Luke

"It's about educating my staff to be able to educate the investors, the landlords, the owners, and then we just strike deals, help get them set up and just plug in the management system." - Ryan Luke

"Because you go check on your business and you travel in different countries and that's kind of really why I want to do the international thing." - Ryan Luke

CONNECTING WITH THE GUEST

Website: officialryanluke.com

Clubhouse handle: ryanluke

Facebook: https://www.facebook.com/officialryanluke

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GUESTS BIO

Thank you to NoiseAware for coming on the show and offering STR Secrets listeners an exclusive 20% discount. Follow this link and use code STRSECRETS at checkout http://start.noiseaware.io/strsecrets

Michael Goldin - is the director of business development for NoiseAware spearheading partnerships, advocacy, and expansion. He is a Phocuswright 35 under 35 leader committed to bettering the short-term rental industry and happens to be obsessed with travel, volleyball, and his 2-year-old son!

HIGHLIGHTS OF THE EPISODE

03:58 Michael’s Intro/Biography.

05:29 Michael’s background and how he got involved with NoiseAware.

07:45 How he got involved with NoiseAware.

09:19 Renting out his house for a game-day-weekends.

11:24 Standardizing NoiseAware.

14:40 Signing up units using NoiseAware as a pitch.

16:48 NoiseAware on countering false complaints.

18:23 NoiseAware product demo.

22:21 How many NoiseAware sensors you need on a property.

23:47 Outdoor NoiseAware demo.

25:59 NoiseAware’s data on how often people have parties on their STR property.

28:22 How to handle guests that trigger the NoiseAware device.

29:48 How Michael Goldin handles noise on his properties.

32:29 NoiseAware’s future plans.

33:10 20% discount code: STRSECRETS

34:16 Where to find out more about Michael Goldin and NoiseAware.

34:55 Their number 1 secret to success with Short-term rentals.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"Everyone always had the same question. How much money am I going to make and how are you going to take care of my home?" - Michael Goldin

"NoiseAware - It really helps to keep your neighbors at ease, as much as it does keep yourself at ease." - Michael Goldin

"The number 1 reason why regulations happen in markets is because people are concerned about noise, parties, parking and trash." - Michael Goldin

"If you're not using it (NoiseAware), it's almost like it's unethical." - Michael Sjogren

"As soon as that noise has exceeded the threshold, we're going to send you an alert." - Michael Goldin

CONNECTING WITH THE GUESTS

LinkedIn: https://www.linkedin.com/in/michaelgoldin1/

Website: https://noiseaware.com/

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GUEST BIO

TJ Tijani - Graduated from the University of Houston with a degree in Mechanical Engineering in 2012. While working in the oil and gas industry, he bought his first investment property in 2015. Between 2015 – 2017, TJ went on to complete several wholesale and fix and flip transactions. He also purchased several rental properties as well. In 2017, TJ discovered the short-term rental strategy and hasn’t looked back. TJ bought and remodeled his first short-term rental property in November 2017. His portfolio now consists of a mix of single and multi-family properties that he buys, remodels, furnishes, and turns into full-time short-term rentals. He also has full-time units that he rents via a rental arbitrage. TJ now teaches and educates others on how they can do the same thing.

HIGHLIGHTS OF THE EPISODE

08:57 TJ Tijani Intro/Biography.

09:56 Why you should connect with us in Clubhouse.

10:16 The whole breakdown on how TJ got into the Short Term Rental Industry.

18:46 What the BRRRR strategy stands for.

20:41 TJ’s BRRRR strategy on the arbitrage strategy.

22:52 Why you need to join the FREE Facebook group!

23:26 How you can really make 6 figures in STR Business.

25:28 Why you need to invest in yourself and get educated in this STR industry.

30:48 TJ’s goals for 2021 and how many units does he have now?

32:00 What TJ’s team looks like.

35:39 Third-party cleaning team.

37:19 How much you should pay for your cleaners/handyman?

40:08 Try this for yourself and for your cleaners.

43:32 The most common question and mistakes that an educator gets from their student.

48:46 Where you can find out more about TJ Tijani.

51:03 TJ’s number 1 secret to success with Short Term Rentals.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"I think the most fulfilling thing is being able to show people how to get to this 6 figure bag in this short term rental business." - TJ Tijani

"Part of what I teach is this BRRRR strategy to STR strategy." - TJ Tijani

"The true value of business is the infrastructure, is the systems, is the actual business that you built." - TJ Tijani

"Only 2 percent of the people are really doing it at a high level because they've invested in themselves and they treat it like a business." - Michael Sjogren

CONNECTING WITH THE GUEST

Facebook community: https://www.facebook.com/ttijani

Instagram account: https://www.instagram.com/tjtijani/

Linktree: https://linktr.ee/tjtijani

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GUEST BIO

Vincent Breslin - is one of the founders of Uplisting.io. Uplisting helps property managers manage, automate and scale their business. Prior to Uplisting, he ran a similar company focused more on traditional hospitality which he and his partners sold to Tripadvisor. He also worked for HouseTrip which was an Airbnb competitor back in the day.

HIGHLIGHTS OF THE EPISODE

04:17 STR Secrets texting community! Text your questions at 9783216563

05:11 How to find capital to invest? (Texting community question)

08:07 Vincent Breslin’s biography/introduction.

08:53 How Vincent got into the hospitality industry.

10:54 Being an Airbnb host.

12:13 What makes their company unique despite all their competition.

15:03 The 4 pillars that they focus on.

16:07 Their awesome guest verification system.

18:23 How their journey has been ever since they started their business.

20:11 What their team looks like now.

22:39 Which/What kind of hosts their company usually gets.

23:54 Their software/companies top features.

26:42 What Vincent and their company is working on right now.

27:59 What Uplisting.io’s vision.

31:25 An insight on how they felt about the industry during Covid.

33:32 Where can people find out more about Vincent Breslin and Uplisting.io?

34:46 Vincent’s number 1 secret to success with Short Term Rentals.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"If you don't have the expertise in building it (software) and you don't build it with a really reliable framework in the backend, then it can be disastrous." - Vincent Breslin

"We took the leap and went full time once we were comfortable and once the business was successful." - Vincent Breslin

"When you're building a software, the most important thing to have is high quality engineers." - Vincent Breslin

"We're doing a lot of thinking around how we can help you without you having to do interface, whatsoever." - Vincent Breslin

"There is automation and advice and implementations that we can provide to you that you will not know about before. Unless you're the biggest expert in the field." - Vincent Breslin

CONNECTING WITH THE GUEST

Facebook community: https://www.facebook.com/uplisting/

Company Instagram account: https://www.instagram.com/uplistingapp/

Vincent’s Personal Instagram: https://www.instagram.com/breslinv/

Twitter: @upbreslin

Website: uplisting.io

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GUESTS BIO

Kyle Stanley - is an AirBnB operator out of Fresno, CA. Although he has been doing AirBnB since 2015, he didn't truly turn it into a business until May of 2019. When Kyle learned he could operate AirBnB's in homes that he didn't even own, he realized that he could scale the business quickly. In under 18 months, Kyle went from 1 listing to 25 listings, netting over $20K per month. Kyle now teaches others how to replicate his path to success in AirBnB. Kyle is also a real estate investor practicing exit strategies like flipping, wholesaling, creative financing and more. You can tune into his podcast, "The Fearless Investor," to learn more.

HIGHLIGHTS OF THE EPISODE

03:29 STR Secrets texting community! Text your questions at 9783216563

04:34 Kyle’s Biography/Introduction.

05:26 The mindset shift that led him to do Short Term Rentals.

07:08 Rental arbitrage or Management model. How he scaled his STR properties.

06:45 #1 lead source for finding management clients.

11:22 What Kyle’s team looks like.

12:21 Who handles their guest communication.

14:01 His payment method towards his assistant/s.

16:36 Find someone who cares about being a part of something big.

20:21 Why it’s difficult to find the best VA for your STR business.

24:18 You must be hungry to evolve and avoid staying in your comfort zone.

25:22 Why Kyle's "Why" hasn’t changed.

27:01 Kyle’s STR business goals for 2021.

28:51 Kyle’s systems on technology and automation.

33:03 A recent mindset shift.

41:31 How to get in touch with Kyle Stanley.

42:48 Kyle’s number 1 secret to success with Short Term Rentals.

37:24 A FREE Airbnb profit calculator giveaway on Kyle’s website.

Join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"I just made money going on vacation. That didn't feel fair." - Kyle Stanley

"When you do something unique and you do it well words spread really fast." - Kyle Stanley

"You're never going to find someone that cares about the business as much as you but you can definitely find someone who cares about being a part of something big, and being a part of something that makes their life better." - Kyle Stanley

"Surround yourself with good people so you can just learn new things every day." - Kyle Stanley

CONNECTING WITH THE GUESTS

Website: Fearlesskyle.com (Get a FREE Profit Calculator)

Instagram & Clubhouse app handles: @fearlesskyle

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GUESTS BIO

Mark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and on his website.

HIGHLIGHTS OF THE EPISODE

02:21 STR Secrets texting community! Text your questions at 9783216563

03:18 Mark’s 5 steps/secret sauce.

04:40 Step 4: Booking stage

05:23 What a PMP/PMS is.

06:45 How to find out if your PMP is right for your business.

08:52 A stupidly shocking statistic!

10:33 A cool website that filters every tester to fit your avatar.

14:01 If you have renters you’re in Mark’s world.

15:28 Buyer’s remorse and how to solve it.

21:36 What can you do to put your guests’ minds at ease.

24:18 How to get 2 months FREE from Hostfuly guide book.

25:22 Why you need to have a digital guidebook.

30:04 How to manage your guest database.

34:31 How to get in touch with our guest Mark Simpson.

40:22 A clubhouse event in a couple of weeks with our guest.

41:31 Be part of Mark’s book, “The book direct playbook”.

42:48 Mark’s best book of all time.

You need to join our Facebook group! www.facebook.com/groups/STRentalsecrets

BOOKS MENTIONED:

Tools of Titans by Tim Ferriss

NOTABLE QUOTES (KEY LESSONS):

"83% of people have said this. If they have a bad user experience, even at the point of booking, they will leave and they will never come back." - Mark Simpson

"The best worst-case scenario is they just go to booking.com and book with you there. The worst case is they go book somewhere else and you've lost that revenue completely." - Mark Simpson

"The whole goal of the room (Clubhouse app) is to start, grow and scale your STR business." - Mark Simpson

CONNECTING WITH THE GUESTS

YouTube Video 1: Boostly.co.uk/listingsites

Youtube Video 2: boostly.co.uk/bidonbrand

Youtube: http://bit.ly/2WEOm1v

Facebook: https://www.facebook.com/mrmarksimpson

Instagram: https://www.instagram.com/boostlyuk/

Website: www.boostly.co.uk

Clubhouse Link: boostly.co.uk/clubhouse24

Mentioned Link 1: boostly.co.uk/pms

Mentioned Link 2: usertesting.com

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GUESTS BIO

Mark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and on his website.

HIGHLIGHTS OF THE EPISODE

03:30 STR Secrets texting community! Text your questions at 9783216563

05:16 Mark’s 5 steps/secret sauce.

07:13 Looking at what big companies spend millions in research.

07:55 $50,000+ in commission to STR platforms.

10:23 The 5 step formula breakdown.

12:51 Step 1: Planning.

15:37 People can’t travel right now but they can plan right now.

17:09 Position yourself in where their eyes will be.

19:49 Utilizing Private (Incognito) mode on your browser for your STR business.

23:43 Short tail keywords.

25:42 Tips to get your property to appear on 80% of local searches.

30:15 Quick recap on the 1st step: Planning.

33:03 Step 2: Research.

36:03 Knowing the importance of pictures and being clever in some way shape or form.

40:22 The Research stage is key.

44:06 Step 1 & 2 quick recap.

44:28 Step 3: Decision.

45:19 3 things that they’re looking for on this stage/step.

45:37 1st: Pricing

47:18 2nd: The Policy.

51:47 3rd: Safety.

53:59 Utilizing technology from Airbnb inquiries only to instant bookings and so on.

57:30 What is a “Rich Snippet” on Google? And how to take advantage of it.

59:10 Why you need to join our Facebook group! www.facebook.com/groups/STRentalsecrets

NOTABLE QUOTES (KEY LESSONS):

"You can't just sit back. You've got to take one little thing that you can do right now and put it into practice because it does work." - Mark Simpson

"January is normally the key booking month. It's where the most bookings come in in the world of hospitality." - Mark Simpson

"It's cool to be able to know that what I talk about works elsewhere." - Mark Simpson

"What can you be doing at this stage that will knock down all the barriers that will get you a booking that no one else is doing? When everybody's zigging, how can you zag?" - Mark Simpson

CONNECTING WITH THE GUESTS

YouTube Video 1: Boostly.co.uk/listingsites

Youtube Video 2: boostly.co.uk/bidonbrand

Youtube: http://bit.ly/2WEOm1v

Facebook: https://www.facebook.com/mrmarksimpson

Instagram: https://www.instagram.com/boostlyuk/

Website: https://www.boostly.com/

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GUESTS BIO

Tia Bailey - Tia is a 29-year-old serial entrepreneur who got into the short-term rental industry because of an internship she had in Brazil. She stayed with an Airbnb family for 3 months and got to experience Brazil like a true local. She realized that this would be an amazing opportunity that her family could take advantage of and when she got home in 2017, she convinced her parents to turn their upper apartment in their home into an Airbnb. Due to the immediate financial success that it had, her parents were able to start paying off their credit card debt and be able to finally start saving.

HIGHLIGHTS OF THE EPISODE

03:29 Tia’s biography/introduction.

04:44 How she started her short term rental business.

09:37 Talking partnerships with homeowners.

10:49 The best lead source for the co-hosting model.

13:23 An amazing experience on a networking group called BMI.

15:34 Is Tia doing the Management model or Arbitrage?

23:12 What model she’s using on her new property/project.

29:53 Being the destination.

32:50 Tips and how to look at opportunities.

35:57 A new concept for your short term rental.

38:56 Making money off of your cleaning fees.

43:32 Where can you get in touch and learn more about Tia Bailey. 45:24 Tia’s #1 secret to success with short term rentals.

NOTABLE QUOTES (KEY LESSONS):

"My whole body resonated and pretty much was like, 'go tell the owner of the building you're taking the entire project.' And so I did." - Tia Bailey

"No one's doing what I'm doing on this level and on this scale. So it's crazy but it's been amazing!" - Tia Bailey

"I don't care so much about the money coming in because I'm all about the service that's being provided to these guests." - Tia Bailey

"I had to become a person of value in order to truly and authentically provide services that would be valuable to anybody and everybody." - Tia Bailey

CONNECTING WITH THE GUESTS

Facebook: https://www.facebook.com/tia.bailey1

Facebook Page: https://www.facebook.com/permalink.php?id=101495954547923&story_fbid=397976024899913

Instagram: https://www.instagram.com/tiabailey.bnbspecialist/

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GUESTS BIO

Tim Hubbard - Tim started his career in real estate as an investment broker selling multi-family and commercial properties in Northern California. He worked with a small team of five who completed cumulatively over $2 billion in transactions. He has been personally investing in real estate for the last 10 years and has since acquired a multi-million dollar portfolio comprised primarily of small multi-family properties in multiple markets. He has traveled extensively throughout the world in over 70 countries and stayed in hundreds of different short-term rental accommodations. About five years ago he realized the high returns that could be made from converting properties into furnished short-term rentals and renting them by the night. He founded and acts as CEO for Midtown Stays, a short-term rental accommodation company which has successfully accommodated over 15,000 guests with excellent reviews from all over the world. He continues to expand with the help of his teams and manages everything remotely from his home in Medellin, Colombia. He also teaches others to do the same and shows them how they can successfully increase their income 3,4, or even 8x by implementing the right strategies to convert existing long term rentals into nightly rentals through his live events and podcast. He holds a degree in International business and an MBA from the University California of Davis and is co-founder of the amazon best selling book “Resilience, turning your setback into a comeback”

HIGHLIGHTS OF THE EPISODE

03:08 Tim’s biography/introduction.

05:11 How Tim started going into short term rentals.

06:51 Tim’s journey when he started scaling his STR properties.

08:34 From buy and hold to his 1st STR lease arbitrage

10:41 What Tim’s team looks like.

12:36 Tim’s properties from 3 different markets.

13:37 Quitting his commercial broker career.

14:34 Tim’s thought process when analyzing deals.

17:33 Expanding operations to Columbia.

20:14 Tim’s goals for 2021.

22:46 How Tim ended up planning to have a laundromat business.

25:29 Running a laundromat as a separate business.

28:35 Who handles their guest communication?

29:47 A phone system?

30:58 Tips and outlook for 2021.

37:17 Where to find out more about Tim Hubbard. 38:24 Tim’s #1 secret to success with short term rentals.

NOTABLE QUOTES (KEY LESSONS):

"The legislation can make a big difference too, where the properties are." - Tim Hubbard

"In terms of ease and return, it's so much easier in the US from what I've found." - Tim Hubbard

"We have the lowest interest rate in history. If the rents are paying it then it's like you're getting a free property." - Tim Hubbard

"We always have our ups and downs but if we just keep doing a little bit everyday then before we know it we're in this cool project and things are going well." - Tim Hubbard

CONNECTING WITH THE GUESTS

Website: www.restmethods.com

Podcast: https://podcasts.apple.com/us/podcast/short-term-rental-riches/id1488518397

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GUESTS BIO

James Murphy - started his short term rental journey in the UK just 2 years ago with his wife Stephanie. In 2 years they have grown their portfolio to over 300 properties and are on track to end 2021 with 500 units. James is passionate about the industry and helping others get started and scale their short term rental business. You can visit James' website https://opulentlivingnow.com

HIGHLIGHTS OF THE EPISODE

04:06 James’ biography/introduction

05:10 How James started their short term rental business.

11:42 How he runs all his properties.

12:28 How they transitioned their model.

15:18 Their revenue split with their investors.

16:18 How they manage their investor's properties.

17:15 Their 1st-year evolution from a business and team standpoint.

24:22 How their economy of scales works.

27:51 Their partnerships.

29:56 Theirs systems and how it evolved to help automate their properties.

36:50 How tinkering/tweaking some systems can create 6 figure bumps.

38:53 What James would do if he had to restart everything from scratch.

42:26 Where can people learn more about James Murphy?

44:04 James’ secret to success in short term rentals.

NOTABLE QUOTES (KEY LESSONS):

"We don't think we've got all the answers or have arrived at any kind of destination but very much still learning on the job and figuring out how we can be excellent in the industry." - James Murphy

"You have to have a very strong interiors team that can not only get the apartments off the ground when you're launching 10/20 a week but also maintain that quality and excellent and visual appeal in the process as well." - James Murphy

"We're not trying to do it all at once. We're just trying to day by day add little tweaks, little changes, get a little bit better. Improve, improve, improve." - James Murphy

"If you're going to go somewhere you've got to be more towards the end of the spectrum where you're willing to take some risk." - James Murphy

CONNECTING WITH THE GUESTS

Instagram: @jameszmurphy

Website: https://opulentlivingnow.com

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GUESTS BIO

Braydon Ross - the co-founder of an STR company called Plenty of Villas and goes by @mrairbnb on Instagram. We help management companies and luxury boutique hotels increase occupancy and revenue. Braydon has a portfolio of over 2,000 short term rentals

HIGHLIGHTS OF THE EPISODE

02:37 Braydon’s biography/introduction

05:26 How Braydon got into real estate and short term rentals.

13:59 Targeting the top 1% for Airbnb.

19:37 Braydon’s team at 4000 units.

28:17 Braydon on handling guest communication.

30:37 Braydon’s best advice.

35:05 How to identify the people that you’re looking for.

40:51 Otis joined in on the podcast and shared their “Secret Sauce” pitch.

48:31 What to ask after getting a ‘NO’.

51:03 Where can people get in touch with Braydon and Otis.

52:19 Braydon’s #1 secret to success in short term rentals.

NOTABLE QUOTES (KEY LESSONS):

"School was never gonna teach me what I learned, it was more of like let's just fail and learn that way." - Braydon Ross

"The reason why I'm not scared to come out and be on podcast and say this model to people is because 99% of people will just listen to it." - Braydon Ross

"You have to show performance in value." - Braydon Ross

"All those objections are what they're looking to have answered. So just answer them." - Braydon Ross

CONNECTING WITH THE GUESTS

Recommended Softwares: www.airdna.co, www.bnbvestor.com and www.mashvisor.com

Braydon Ross’ Instagram: https://www.instagram.com/mrairbnb/

Otis Jeffers’ Instagram: https://www.instagram.com/bnbmamba/

Website: www.plentyofvillas.com

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GUESTS BIO

Noah Hoffman - is a real estate investor with 27 units. He owns 7, master-leases 5, and manages 15 with 3-6 more coming on in the next 90 days. Noah started with management, which led to buying properties with conventional financing with his wife, and then started partnering with people on owner finance and subject-to deals to acquire with little to no money down.

HIGHLIGHTS OF THE EPISODE

04:19 Noah’s biography/introduction

05:08 How Noah started in real estate towards short term rentals.

06:58 How Noah got the idea of doing Airbnb.

08:39 Noah’s 2nd unit in another state.

09:27 What markets is Noah in now.

11:45 What Noah’s team looks like.

14:00 What Noah's operations look like to automate some of the processes.

16:39 Tools that they use for their property management system.

24:22 How Noah started branching off into the rental arbitrage.

18:01 Noah’s rental arbitrage and how it evolved into a subject 2 deals.

27:15 What a ‘subject 2 deal’ is.

33:49 Mike and E’s acknowledgement/highlight to Noah.

35:39 Noah’s experience on his 2nd mentorship.

36:52 Noah’s goals and plans for 2021.

38:06 Why Noah is cold calling for 2 hours a day.

40:41 Where can people get in touch with Noah Hoffman?

41:24 Noah’s #1 secret to success in short term rentals.

NOTABLE QUOTES (KEY LESSONS):

"Man I really got to learn about other markets. It's just the tip of the iceberg." - Noah Hoffman

"All systems are great until they don't work. So you got to make sure 1. You can rely on them and 2. That they're actually making your life easier." - Emanuele Pani

"When I was 17 the owner of the property said 'Sorry we're gonna sell the house, you have to move.' And then it happened again a couple of years later and I'm not gonna let that happen to me. I need to own real estate." Noah Hoffman

"The more you know, the more ways you know how to do things." - Emanuele Pani

"If you don't continuously inspect your business for new opportunities, new efficiencies you're gonna fall by the waist side from somebody that's hungrier, that's just going to outperform you eventually." - Michael Sjogren

CONNECTING WITH THE GUESTS

Instagram: https://www.instagram.com/airbnbkingnoah/

Linkedin: https://www.linkedin.com/in/noah-hoffman-950a942/

Smartbnb website: https://www.smartbnb.io/

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GUESTS BIO

Brian Fontenot - is a Real Estate Investor, Philanthropist, Public Speaker, World Traveler, and Short Term Rental Arbitrage Operator with 20+ units in the Houston area.

HIGHLIGHTS OF THE EPISODE

03:59 Brian’s biography/introduction

05:10 How Brian started and what led him on this path.

06:24 What convinced Brian to quit his 9-5 job and start his STR business.

08:43 How Brian got into his 1st deal.

10:18 What Brian did to acquire his 1st rental property.

11:11 What Brian and his team are focused on for their STR business.

12:43 How Brian identifies what the vacancies look like when looking for a property.

15:09 What they use for their background and screening.

16:56 How they organize needy and greedy things like keys and stuff.

18:01 What other systems do they use besides AutoHost.

19:30 What Brian’s team looks like.

22:18 Brian’s journey to having a good-sized team for his business.

24:20 What Brian’s pricing team looks like.

25:41 What he does in his business now.

27:52 How he finds investors and what he offers to find potential investors.

30:06 Raises money and gets investors on for arbitrage.

32:27 How they pivot and learned on the heat of Covid.

36:09 Providing value to the people we want to serve.

37:09 Are they pivoting to a week-long stay or just with shorter-term stays.

38:30 Looking at International properties.

39:39 Brian’s goals and vision for the business.

42:06 Where can people get in touch with Brian.

42:57 Brian’s #1 secret to success in short term rentals.

NOTABLE QUOTES (KEY LESSONS):

"Take the leap. There's nothing holding you back." - Brian Fontenot

"Just the ability to be able to work from anywhere. People don't take it lightly but I think people now see the beauty of it and now people are more flexible about going to different places and where they stay and such." - Brian Fontenot

"We just want to be positioned to be able to offer every possible option that people could look to so that we can be able to make the most with our costumers." - Brian Fontenot

"As long as you anticipate the people's needs that you serve, you will find success to highest degree." - Brian Fontenot

CONNECTING WITH THE GUESTS

Facebook: https://www.facebook.com/brianlfontenot

Instagram: https://www.instagram.com/brianlfontenot/

Linkedin: https://www.linkedin.com/in/brianlfontenot/

Website: https://brianlfontenot.com/

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In this solo episode Mike and E share their insights for locating and acquiring short term rental properties in 2021. Make sure to grab your copy of the 2021 Goal Achiever Action Guide: www.strsecrets.com/2021 HIGHLIGHTS OF THE EPISODE 04:59 Start shifting your identity to become a short-term rental investor. 07:52 How one conversation can get you multiple short-term rental properties. 09:39 Two things when rewriting your identity. 11:18 The best way you can find leads for your properties. 13:34 Become the person that you want to be. 15:18 Optimize your social media profiles. 16:03 Push yourself out of your comfort zone and follow through no matter what. 18:54 Tips and tying all of the lessons together. 22:04 Why you should definitely check out the ‘Clubhouse App’. 25:03 Why this Episode and Ep. 32 are important at the beginning of the year. 27:40 One of the best pieces of advice that Mike has ever had.

NOTABLE QUOTES (KEY LESSONS): "I think every time people want to do new things, they think it's complicated, instead a lot of the times there's low hanging fruit everywhere." - Emanuele Pani

"When you position yourself as the expert in your space and you're confident and you've changed and your identity and you build your relationships with those service providers. You can grow a portfolio very very quickly." - Michael Sjogren

"Once you have a clear what, want and why it's a lot easier for you to say no to the things that you don't want." - Emanuele Pani

"Fix your focus on a primary goal and go an inch wide and a mile deep. Until you've mastered it and delegated it to somebody else, then move on to the next thing." - Michael Sjogren

"For me personally and especially, all of this is just us helping other people get to where we are." - Emanuele Pani

BOOKS MENTIONED: Rich Dad, Poor Dad - by Robert Kiosaki

CONNECTING WITH THE HOSTS

Michael Sjogren: https://linktr.ee/the_airbnbguy Clubhouse handle: @MichaelSjogren Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube Clubhouse handle: @epanirealestate

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HOSTS BIO

Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.

HIGHLIGHTS OF THE EPISODE

05:49 What we’ll talk about in this podcast episode.

06:53 Goal breakdowns

07:09 Goal setting breakdown #1: Defining what you want.

09:08 The first key thing.

13:39 Strategies that Mike and E did to accomplish their goals.

16:28 How E chunks down his goal.

19:01 Define what you want and define why you want it.

21:15 Acting on your goal.

25:24 Set up an accountability group.

27:51 A big disease to entrepreneurs and real estate investors in general.

29:03 The identity shift is everything.

30:50 1st structured advice.

33:54 Add things/goals to where you’re already good at.

36:37 Putting together a 2021 reading list.

38:08 Be a million-dollar racehorse.

38:58 A big misconception with Gary Vee.

41:18 Resources that Mike and E recommend for you to hit the ground running in 2021.

Link here: www.strsecrets.com/2021

42:33 Here’s why you should execute on your goals and not settling on anything less.

44:02 Meeting the person that you could have been analogy.

45:25 The perfect spot for you as 2021 starts.

NOTABLE QUOTES (KEY LESSONS):

"If you focus on the things that you don't want, guess what you're gonna get those things.

So start thinking about what you actually want." - Michael Sjogren

"Money is a tool it gives you the option to do things that you want to do and give you

the time freedom to do the things that you want to do." - Michael Sjogren

"If something consecutively and you cannot make yourself do it, maybe you got to sit down

and reset that goal." - Emanuele Pani

"It's easy to stay busy but it takes more discipline to stay focused." - Michael Sjogren

"Commit to doing things that work for you every day and make sure that you enjoy them

because at the end of the day, the point of all this is to live a life worth living and a

life that you actually enjoy." - Emanuele Pani

BOOKS MENTIONED:

Atomic Habits - by James Clear

CONNECTING WITH THE HOSTS

Michael Sjogren: https://linktr.ee/the_airbnbguy

Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube

2021 Goal Achiever Action Guide: www.strsecrets.com/2021

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GUESTS BIO

Mark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and on his website.

HIGHLIGHTS OF THE EPISODE

03:28 Mark’s biography/introduction

05:18 How Mark started and where he’s at now.

15:47 Strategic steps when starting your own timelines for your property.

18:08 Mark’s 1 question to Julie George.

20:13 The trick that you get listed everywhere.

23:34 Mark’s PMS recommendation.

26:02 Marks top tip on how you can convert an Airbnb booking into a direct booking.

32:49 The current status of Mark’s family BNB business.

36:07 Mark’s big Goal!

38:34 You have the power to do anything when it’s a direct booking.

41:59 How to get people to go to your website.

50:19 Mark’s secret to success with short term rentals?

NOTABLE QUOTES (KEY LESSONS):

"Never ever build your house in someone else’s land." - Mark Simpson

"I will literally put our property in every channel because you have to diversify

where your business is." - Mark Simpson

"Done is better than perfect" - Mark Zuckerberg

"As soon as you get a guest walk through your door. I don't care what you say.

you are in hospitality. You're in my world." - Mark Simpson

"Take one thing that I tell you today and do it tomorrow. Just do one thing." - Mark Simpson

CONNECTING WITH THE GUESTS

Youtube: http://bit.ly/2WEOm1v

Facebook: https://www.facebook.com/mrmarksimpson

Instagram: https://www.instagram.com/boostlyuk/

Website: https://www.boostly.com/

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GUESTS BIO

Clinton Ramsden and Cody Monroe - are navy pilots and founders of Annaplos Capital Partners a short-term rental and boutique hotel investment company. Their portfolio is based in Jacksonville Beach, FL, and Annapolis, MD. investment profile has grown steadily and healthily. They've gone from a 4 unit multifamily property so now running a portfolio of 38 units. You can check out their latest project 134 Prince Hotel www.134Prince.com

HIGHLIGHTS OF THE EPISODE

03:33 Clint and Cody’s biography

04:49 How Clint and Cody got into short term rentals.

06:36 Initially acquiring properties for traditional rentals.

07:19 Buying 4 plex as a 100% investment to increase passive income before Airbnb was a thing.

09:33 The kind of properties that they’re converting to as short term rentals.

10:31 The original intention when they acquired their properties.

11:21 Their properties long term rents versus what they’re getting now as a short term rental.

14:10 What Clint and Cody’s team look like.

16:06 What types of tools are they using for their short-term rental properties.

19:52 What triggered them to go into the boutique hotel game.

24:53 How they build trust with their investors.

26:00 What the structure of their company is.

29:45 How their company operates.

30:58 Are there other loans that military personnel has access to and can use.

34:54 What are Clint and Cody’s vision looks like for their company.

37:14 What they’ll be focusing on in 2021.

41:56 Clinton’s #1 secret to success with short term rentals?

44:44 Cody’s #1 secret to success with short term rentals?

NOTABLE QUOTES (KEY LESSONS):

"The element of real estate investment that we prioritized most was cash flow because the cash flow would then be able to fuel the growth for future real estate investment opportunities." - Clinton Ramsden

"That first property we did earn about $32,000 a year in its long term status. And it's

first year operating as a short term rental it earned $109,000." - Cody Monroe

"We had more noise-related, police incidents on a property where a police officer would have to come to the property. That happened more frequently on our long term rentals than our short term rentals." - Clinton Ramsden

"If you're willing to go the team route / the group route, raise money from other people who know and like and trust you, that dozen becomes hundreds or maybe even thousands. So it just really goes to show the power of working together. Working as a team." - Cody Monroe

BOOKS MENTIONED

Multifamily Millionaire - by Stephen Steadele

CONNECTING WITH THE GUESTS

Their hotel: 134 Prince - Luxury Boutique Hotel,

Website: 134prince.com

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GUESTS BIO

Andrew Bate - is the Co-Founder & CEO of Safely.com – the tech-enabled data, and insurance company that has protected over $40 billion of homeowner liability during their short-term rentals. Before founding Safely, Andrew was a senior researcher at both Emory University’s Goizueta Business School and The Wharton School. His team’s work was published in the Harvard Business Review, Neuropsychologia, NeuroLeadership, and the Handbook of NeuroLeadership. Prior to that, he was an analyst at McKinsey & Co., specializing in revenue management, distribution, and loyalty programs for the Firm’s Travel Practice. Andrew earned his BBA from Emory University and an MBA from the London School of Business where he attended the Chinese University of Hong Kong on exchange.

HIGHLIGHTS OF THE EPISODE

04:22 Andrew’s biography

05:53 What got Andrew into the short-term rental industry and what gave him the idea for Safely.

08:01 The amount of money that people with secondary home is not utilizing.

10:44 Taking homeowners’ concerns seriously to help grow your co-hosting business.

14:23 Andrew’s process/journey on founding his company Safely.com

18:42 How the offering works behind Safely.

20:46 Safely’s 3-day turnaround claim.

22:57 Running a background check on guests.

24:34 3 types of insurance claims on vacation rentals.

28:01 Taking regular inventory of what’s in your house.

29:31 Why Safely is unique.

32:01 Bad things happen. Don’t be afraid to use your insurance policy.

34:06 Plans on running cancelation insurance for guests and hosts.

37:23 Trip Cancelation insurance is not a new concept in other industries.

39:49 Andrew’s number 1 secret to success in short-term rentals.

41:38 Where can people find out more about Andrew and Safely.

NOTABLE QUOTES (KEY LESSONS):

"The first need that a homeowner has before they're gonna monetize

that house is, they need to feel comfortable with who's staying in their

house and they know that they'll be taken care of if something goes wrong."

Andrew Bate

"If you're doing your job well you'll have 80% occupancy." - Andrew Bate

"The secret is once you're running your business it's to look at the best practices

from the established travel industry." - Andrew Bate

CONNECTING WITH THE GUESTS

Website: safely.com

Email: andrew@safely.com

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GUESTS BIO

Adam Knight - is the Principal at Knowing Hospitality, a full-service hotel management company, and Host of The Proven Principles Podcast. He brings 25 years of experience across luxury brands and independent companies. A hospitality veteran and operations expert, he has lived and worked all over North America and the Caribbean. He loves the left brain/right brain dichotomy of the hospitality industry. One minute you’re diving into a P&L, the next you’re tasting the new seasonal menu in the restaurant. His passion lies in understanding how things work and making them better, be it small service experiences or large-scale project management.

HIGHLIGHTS OF THE EPISODE

03:31 Adam’s biography

04:23 The beginning of how he got into the hospitality industry and where it’s taking him.

07:43 The biggest opportunity in real estate right now.

09:53 Adam’s outlook on 2021’s hospitality industry.

12:25 Why it’s going to be a bit of a bloodbath.

14:35 Adam’s take on how you advertise/capitalize on the travel trend right now?

18:22 New normal trends on boutique hotels and other levels of the hospitality business.

19:17 Hybrid model of vacation rentals and hotel.

20:37 3 biggest mistakes that Airbnb hosts can learn from hotel owners

23:37 Service providers that automatically adjust rates based on local data.

25:28 The biggest thing that people can implement on their Airbnb business from the hospitality side that could make a big difference.

28:55 Put yourself in a guest’s shoes.

33:18 The reality that someone’s not going to like the experience.

34:47 The way you handle problems makes a big difference.

37:08 The thing to keep in mind when you respond to negative reviews.

38:35 Adam’s standpoint on some best practices to create a standard system for your short-term rental business.

45:53 Creating a culture of a cohesive team.

48:13 Good characteristics when hiring your right-hand man/woman.

50:46 Wher can people get in touch with Adam Knight.

51:42 The no. 1 secret to success with short-term rentals or hospitality.

BOOKS MENTIONED:

Good to Great - Jim Collins

NOTABLE QUOTES (KEY LESSONS):

"You potentially have millions of people around in your city that want to

come in and get out of the house because the kids are screaming and they can't

get any work done, and they'll buy a block of time every so often from you to be

able to get their jobs done or just get away from the craziness" - Adam Knight

"The mindset that people need to get into it to understand that you sell experiences"

Adam Knight

"If you are proactive in communication and just make sure that you win in every single

guest every single time you're going to be successful." - Adam Knight

CONNECTING WITH THE GUESTS

Website: knowinghospitality.com

LinkedIn: https://www.linkedin.com/in/adamknight/

Instagram: https://www.instagram.com/adamknight/

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GUESTS BIO

Mathew Owens - is a CPA and owner of OCG Properties, LLC BA in Economics w/ Emphasis in Accounting from UC Santa Barbara Certified Public Accountant, 2002 Bought, renovated and sold or held over 700+ single-family properties Currently buying 5+ single-family rental properties per month Acquire and operate value add multifamily properties Private Lender with over $10M+ lent in multiple markets across the U.S. Raised over $75 million in private investors capital Currently own over 130+ units in Memphis, TN, Atlanta GA, St. Louis, MO Property management 10+ years experience Investments Syndicated investments Performing and non-performing Notes Single-family, multifamily properties – flipping & holding Private lending Short term rentals 15+ years experience taxation and auditing 15+ years full-time real estate experience

HIGHLIGHTS OF THE EPISODE

06:10 Mathew’s biography

14:19 Taking those baby steps to achieve your dreams.

15:56 What got Mathew into real estate and how he got to the point to make the leap to go fulltime.

21:30 What Mathew’s Airbnb systems look like now.

31:09 Mathew’s vision / goals / thought pattern right now.

36:13 Is there anybody that will fund the furniture investment for short term rental.

39:19 KPI’s of how Mathew helps measure his management companies progress.

46:58 Everybody is going to make mistakes.

49:26 What does Mathew specifically look for when looking for a short term rental property?

55:14 Paying attention and realizing after taking a hit from a change in the market.

56:57 What is the #1 Secret for success in short term rentals?

NOTABLE QUOTES (KEY LESSONS):

"You're focused on what do you want to bring into your life and the more that is successful for you the more it becomes ingrained belief over time." - Mathew Owens

"The first thing I do now is looking at myself and say, 'What did I do wrong here

that I can change to make this not happen again.'" - Mathew Owens

"Mindset and that culture is literally everything for success" - Mathew Owens.

CONNECTING WITH THE GUESTS

LinkedIn: https://www.linkedin.com/in/mathewowens/

View Details

GUESTS BIO

Antonio & Dominique is involved in hospitality on various fronts. Together they own Guestxinside, a company that focuses on the psychological aspects of the customer/guest journey. They inspire brands to be memorable, creating profitable customer journeys, and train staff accordingly. Antonio also owns an Italian restaurant with his brother in the Netherlands.

HIGHLIGHTS OF THE EPISODE

06:56 Antonio & Dominique’s introduction

07:58 How they started their company.

16:34 Why smell is important to enhance the guest experience.

19:56 What elements to look for to create an awesome guest experience.

24:05 A powerful aspect that they consider when developing guest journeys.

27:17 Creating something memorable, something different on your Airbnb.

28:10 How you can give a gift to a person that you don’t know.

29:32 The difference between hotels and Airbnb.

31:39 A tip for any short term rental owner or an Airbnb guy.

33:37 Thinking through that customer experience.

34:40 Building an experience and a story.

35:41 Leveraging scent of smell on your short term rental business.

36:21 Having positive emotion from your accommodation makes them want more.

38:53 Things that people should concentrate on customer care.

41:38 Training yourself non-verbal communication.

42:55 A couple of tricks when you’re not meeting with guests.

45:45 How to understand someone without seeing them in person.

44:27 What you can do to show that we care on the messaging or on the listing.

48:02 Make sure they never have a doubt that you’re a robot.

50:11 Where can people find out about Antonio & Dominique and their company?

50:54 Their #1 Secret to being successful in the hospitality industry.

NOTABLE QUOTES (KEY LESSONS):

"The experience should be good enough for most of the time and

exceptional just occasionally." - Antonio

"If you have a positive emotion you'll want more of that emotion." - Dominique

"Spend your money according to making the guest experience better. And not

necessarily what you think you would like." - Emanuele Pani

"Make sure that they should never have the doubt that you're a robot.

Make sure that they should have the feeling that they are dealing with

a human being." - Antonio

"Focusing more on how you make people feel not just the experience." - Michael Sjogren

CONNECTING WITH THE GUESTS

LinkedIn: https://www.linkedin.com/company/guestxinside/

Antonio’s LinkedIn: https://www.linkedin.com/in/antonio-pibia-05baa4172/

Dominique’s LinkedIn: https://www.linkedin.com/in/dominiquedegroot/

Website: http://www.guestxinside.com/

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GUESTS BIO

Adrian Salazar - has a portfolio of 6 short-term rentals and they are all in the apartment complexes that he owns. He has created processes and systems to automate the operations so that he can continue focusing on growing his portfolio and maximizing his returns.

HIGHLIGHTS OF THE EPISODE

03:32 Adrian’s introduction

05:06 How Adrian got into real estate in general.

10:11 Folks that are growing, scaling and doing big things all invest in personal development.

12:34 What Adrian did differently after he went to personal development events early on.

17:15 The process of raising money to buy Adrian’s 16 unit property.

20:02 Adrian on being resourceful.

20:22 How Adrian transition to short term rentals.

21:57 What Adrian’s business looks like on the back end.

24:59 The thing that you have to do on starting a short term rental business.

27:05 The sweet spot for short term rentals with having a unit mix.

29:46 Something that made a huge difference in doing Airbnb.

33:35 Implementing a welcome binder.

36:18 A tip to people who want success on Airbnb.

36:58 Why you need to join the Short Term Rental Secrets Facebook group.

37:47 Why Adrian puts Airbnb on the first floor.

39:29 Noise issues from the 2nd floor down to the 1st floor.

43:26 Where can people connect with Adrian Salazar.

44:27 Adrian’s number 1 secret for success in short-term rentals.

NOTABLE QUOTES (KEY LESSONS):

"Until you change yourself, your income level will never outgrow your

level of personal development. You have to work on your mind before

you can scale and grow. There's no way around it." - Michael Sjogren

"Personal development; it's a little weird at first. You got to really

dive in and understand it and practice it because, in the beginning, it's

gonna be a little tough to understand all that." - Adrian Salazar

"The big difference between the average people who are getting started

and the people who are actually doing things is commitment." - Adrian Salazar

"As long as you have that commitment to making a difference in your

life, you can start at any age but you have to actually be obsessed with

making a change." - Emanuele Pani

"You got to fail forward and fail fast because then, that's how you're gonna

learn it quick." - Adrian Salazar

BOOKS MENTIONED:

Rich Dad, Poor Dad - Robert Kiyosaki

Think and Grow Rich - Napoleon Hill

CONNECTING WITH THE GUESTS

Instagram: https://www.instagram.com/adriannsalazar_/

View Details

HOSTS BIO

Michael Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.

HIGHLIGHTS OF THE EPISODE

03:55 1st Halloween horror story from Mike, one of our mastermind students.

07:09 2nd Halloween horror story from Ken from Saskatoon, Canada.

10:34 3rd Halloween horror story from Holly.

17:06 Emanuele’s horror stories.

21:15 Cleaning services and systems.

23:18 Mike’s advice - Depersonalize the house

24:21 Mike’s 1st horror story.

28:24 Mike’s 2nd horror story.

33:09 Don’t feel bad about being hard on people.

33:55 Emanuele’s mystery story.

35:58 The key to success in any business.

38:37 The lesson/case in point.

39:17 Get the free 30-minute training on system breakdowns.

NOTABLE QUOTES (KEY LESSONS):

"If you know you might have problems, don't run away from them embrace

them because if you're telling the narrative that always helps." - Emanuele Pani

"It's just understanding, if something happens, having a process in place to get

everything documented, who to contact, get everything processed and keep it moving." Michael Sjogren

CONNECTING WITH THE HOSTS

Michael Sjogren: Facebook Group | Facebook | Instagram | LinkedIn | Youtube

Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube

View Details

GUESTS BIO

Addison Ricci - is a new real estate investor with huge aspirations. After spending nearly a decade in video production he decided to try his hand at real estate investing to build passive income. He currently owns 2 short-term rental properties in Knoxville, TN (while living in Florida), and plans to expand and acquire more over the next couple of years.

HIGHLIGHTS OF THE EPISODE

04:30 Addison’s background

07:52 What Addison learned ever since they started the business in February 2020?

09:16 The dynamic for Addison’s STR operations.

10:44 The types of software or technology that they are using to help streamline their operations.

11:46 They’re doing the Airbnb platform exclusively.

13:14 What are their plans/strategy to go from 2 units to 30 units.

15:52 How Addison rent their 2 properties in one lot.

16:40 Their plan/goal for their next property.

17:41 How much would Addison get from a long term rental compared to a short term rental.

18:59 Whatever real estate strategies you use always make sure it still cash flows.

20:00 How Addison enrolled his Mother in the short term rental business.

23:53 Some of the things that they do to make their listings stand out.

26:06 Who’s doing the cleaning and the supplies.

29:38 Addison’s definite goal in short-term rentals.

30:53 Will Addison go full time on real estate or just as a side portfolio and still do his full-time job?

32:48 Putting all the eggs to this aspect of real estate.

35:21 Where can people get in touch and see Addison’s properties.

35:46 Addison’s number 1 secret for success in short-term rentals.

36:33 Addison’s best advice to start your own short-term rental business.

NOTABLE QUOTES (KEY LESSONS):

"We're not just buying houses and making them fit. It's like building this stays that

is intended for just being perfect stays." - Addison Ricci

"Keep it simple especially at the beginning. Kind of, learn the ropes, do what you're doing, really figure out how to find/tune your operations and your systems. Then if you want to expand go nuts but it's not an essential thing." -Michael Sjogren

"Just staying flexible with these stays, I think is really key." - Addison Ricci

"You can create a project with your family and it's a way that you can create

something that can change the life of everybody, now." - Emanuele Pani

CONNECTING WITH THE GUESTS

Instagram: https://www.instagram.com/straddison/

View Details

GUESTS BIO

Scott Huggins - Buy’s apartment communities in strong economic markets in the Southeast. We have over 21 years of experience in real estate investing. We are experts in short term rentals (STR) and 4 time Airbnb Superhost and recently earned Airbnb's highest status as AirPlus designated host.

Heidi Huggins - Heidi Huggins is a successful Realtor working with one of the top real estate firms in the nation. She also is working toward partnering with investors for commercial and multi-family units. After personally flipping many single-family homes and working on the residential side of the market she has learned the ins and outs of what it takes to turn a lifeless house into a beautiful place a family can enjoy and call home. Heidi also just ventured out and recently took 5 of her residential flips and turned them into a fantastic STR property. Wanting to always go to the next level, she is going into purchasing apartment buildings and other commercial properties from emerging market areas. She is striving to bring more value to renters. “People want to feel safe and feel good when they go home after a long day of work or school. I want to create that space they will love to come home to. My vision is to tell my story all over the world and become a life-changing speaker and coach. “I have to give back because so much has been given and given back to me.”

HIGHLIGHTS OF THE EPISODE

03:06 Scott and Heidi’s Introduction.

04:09 Scott and Heidi’s background and how they got into short term rentals.

05:14 First deal walkthrough.

06:07 Creative financing at a high level.

08:29 Some lessons that helped them get to 9 units.

10:17 How they manage some of their property units.

11:39 How they structure their acquisition fees for their agents.

12:42 Using agents for any type of deals.

13:25 What investor relations look like for Scott and Heidi.

16:49 How they’re targeting properties to short term rent.

18:45 Scott and Heidi’s primary strategy right now.

20:44 Using a multiple offer approach to build your STR portfolio

22:10 Where do they see the short-term industry in the next couple of months from now?

23:11 What they did when COVID hit.

24:46 How they find relocation, placement agencies, and insurance agencies to work with?

26:32 How has Scott and Heidi’s operation evolved and types of systems they use?

31:08 How dispersed are their 9 units?

32:15 How do they pay their employees?

33:04 An Airbnb ninja cleaning fee tip!

35:03 Their high-end storage unit.

36:16 Doing short term rentals is more fulfilling.

38:55 Some great things that happened this year.

39:56 “We were doing everything.”

41:17 Where can we learn more about Scott and Heidi Huggins?

41:44 Their number 1 secret to success for short term rentals.

43:03 Watch out for our Halloween special soon here on the Short Term Rental Secrets!

CONNECTING WITH THE GUESTS

Website: https://www.stayfuncharleston.com/book

Email: Scott@stayfuncharleston.com

View Details

HOSTS BIO

Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through the real estate so they can pursue their passions and leave their mark on the world.

Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.

HIGHLIGHTS OF THE EPISODE

04:27 This is an investment.

05:07 Why you should join our Short Term Rental Secrets Facebook group.

05:53 Run the numbers both ways.

07:40 1st thing to consider: Remember to look at it as a business.

08:29 2nd thing to consider: 9 types of travelers.

17:29 3rd thing to consider: Seasonality.

18:49 The key is just understanding.

21:01 4th thing to consider: Insuring your assets.

25:50 5th thing to consider: Regulations and HOA.

27:51 Call the town or the city that you’re planning to buy in and ask for any regulations.

31:54 Recap of the 5 things to consider when buying a Short Term Rental Property.

32:45 Final words from the hosts.

34:47 A Halloween special episode: Coming soon!

NOTABLE QUOTES (KEY LESSONS):

“If you want a vacation rental for your family, and that’s all you care about so the cash flow that you make when you make it is just the extra icing in top of the cake.” - Emanuele Pani

“This is one of those businesses that your success is really just determined by what you’re willing and not willing to do. And if you’re willing to do anything, this business works.” - Emanuele Pani

“Good investments come from making good decisions and you need good information to make those good decisions.” - Michael Sjogren

“If the why is strong enough and you set it up the right way, the business will work for you.” -Michael Sjogren

BOOKS MENTIONED:

Rich Dad, Poor Dad - Robert Kiyosaki

CONNECTING WITH THE HOSTS

Michael Sjogren: Facebook Group | Facebook | Instagram | LinkedIn | Youtube

Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube

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GUEST BIO

Anurag Verma - co-founded PriceLabs five years ago to bring revenue management automation prevalent in airlines and hotels into the vacation and short-term rental industry. He has spent six years designing and improving revenue management algorithms and systems at United Airlines in Chicago while working closely with revenue managers and data scientists within the company. He has a Ph.D. in Operations Research and loves all things numbers.

HIGHLIGHTS OF THE EPISODE

03:44 Anurag’s introduction

04:55 Anurag’s background and what got him into the industry.

09:38 Is PriceLabs different from before when they got into the short term rentals?

12:03 How do you know whenever a market is very popular?

15:18 How does PriceLabs monitor if Beyonce’s in town? How does that work?

18:33 Does their data pull exclusively on short term rentals or hotel data as well?

20:09 How do they set their base rates?

23:01 Is there a way that their machine has now learned to help with pricing for long term stays?

30:31 When does it make sense to deviate from the boilerplate templates to create a custom profile?

34:55 Where do you see the industry going?

40:39 Can someone give you their data for PriceLabs to run an analysis on?

44:35 Where can people learn more about Anurag Verma, PriceLabs, and all the tools that they can offer?

45:25 Anurag’s #1 secret in being successful as an Airbnb host?

NOTABLE QUOTES (KEY LESSONS):

"There's plenty of video's and tutorials and not support as pretty good as

to well to like, help you figure out what you should do at someplace." - Anurag Verma

“Be mindful of what goes in it. If you don’t pay attention to the input, sometimes the output is gonna be wrong.” - Emanuele Pani

“There are systems for streamlining a lot of things so that the last thing you’ll want to be doing is sitting in front of the computer all day changing things.” - Anurag Verma

CONNECTING WITH THE GUEST

Website: PriceLabs.co

View Details

GUEST BIO

Alon Eitan is the Director of Strategy and Business Development at Guesty, a short-term property management platform. In this role, Alon is responsible for designing Guesty's strategy and generating new business opportunities within Guesty's marketplace. Prior to this role, Alon was the Senior Business Analyst at Claltech, responsible for >$500m in transaction value. Earlier in his career, Alon served as Manager at PwC / Strategy& leading cross sector strategy, consulting prospects and M&A advisory projects.

HIGHLIGHTS OF THE EPISODE

02:37 Alon’s introduction

04:13 Alon’s background and what got him into the industry.

06:03 Alon’s role in Guesty.

06:48 What allowed Guesty to grow rapidly?

08:48 What are some of the major integrations that folks should look for?

10:27 Distribute to as many channels as possible through a unified calendar.

12:31 Their focus on workflow automation.

15:04 Guesty’s focus, that they’re seeing and need in the market for the next 6 - 9 months.

17:49 A Guesty Flexible inventory that wasn’t launched because of COVID.

19:40 What we’re all optimizing for in the end.

21:08 What is RevPAR.

26:30 Does Alon see value in people responding to reviews?

28:58 Short term rentals are doing well on a global scale.

30:56 The problem with hotels and what they need to adapt.

32:34 Alon’s number 1 secret for success as a short term rental operator.

NOTABLE QUOTES (KEY LESSONS):

"You just really need to move fast between the models, react to the

market. It's super key to this business." - Alon Eitan

"You're not optimizing only for occupancy, you're not optimizing only

for rate. You're optimizing for revenue." - Alon Eitan

"I want to measure my customer experience because that's the lifeblood

of everything. That drives the revenue." - Michael Sjogren

CONNECTING WITH THE GUEST

Website: https://www.guesty.com/

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GUEST BIO

Alan Franks is a Certified Financial Planner (CFP) and is the owner of The Mill Financial Partners. With each of our clients we discuss building wealth through real estate, and share my experience being hesitant about being an Airbnb host until he joined Mike's Short Term Rental Secrets Mastermind. Now Alan's helped clients purchase their dream mountain homes and beach homes all while building their net worth and increasing their cash flow.

HIGHLIGHTS OF THE EPISODE

04:55 Alan’s introduction

05:51 How Alan started until where he is now.

10:39 What Alan regrets not doing.

15:57 People blending work and vacation.

19:46 Alan’s experience on having a blended portfolio.

27:22 What were the fears that Alan had coming into short term rentals?

30:34 Are you seeing more people in the financial planning space, bringing on vacation rental as part of the real estate side of portfolios?

34:02 How much does it cost you to live your lifestyle right now?

42:53 Is talking about good debt easier to have a conversation with other people nowadays?

46:06 What is Alan’s no. 1 secret for success from building cash flow and wealth.

50:54 Where can people get in touch with Alan Franks?

NOTABLE QUOTES (KEY LESSONS):

“Having some sort of software that helps pull everything together is really just a dynamite start to getting on the right track financially.” - Alan Franks

“People spend money they don’t have on things they don’t want to impress people they don’t like.” - Will Rogers

“With the right systems; maybe it’s not a couple of hours a year, maybe it’s a couple of hours a week, But I’ll take that all day.” - Michael Sjogren

“The ability that we can go borrow somebody else’s money to buy an asset that we otherwise could not own by ourselves is really awesome.” - Alan Franks

“I don’t think we’re ever gonna get back into the long term rental game. I think it’s gonna be short term rentals from here on out.” - Alan Franks

“If you really want to be financially free, just do this thing and it will happen very quickly.” - Michael Sjogren

CONNECTING WITH THE GUEST

Website: https://www.themillfp.com/

Podcast: https://open.spotify.com/show/4d4R29uErSgGBd001mpDY6

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GUEST BIO

"MARGOT SCHMORAK, CO-FOUNDER + CEO

Margot is CEO and Co-Founder of Hostfully. She has spent her career working on community-driven products that help businesses and entrepreneurs get closer to their customers. Prior to Hostfully, Margot worked at Apple, leading marketing initiatives for the first iPhone Developer Program before taking the reins at ServiceSource (NASDAQ: SREV) as VP of Marketing and Strategy. In her free time, Margot is an avid traveler, having visted Yunnan (China), Vinales (Cuba) and Paris. Margot holds an MBA from the University of Michigan Ross School of Business and a BA in economics from Vassar College. She lives in San Francisco with her husband and three young children.

DAVID JACOBY, CO-FOUNDER + PRESIDENT

David is President and Co-Founder of Hostfully. A proud Airbnb Superhost living in San Francisco, he loves welcoming guests from around the world and showing his kids the transformative experience of sharing your home with others. As a traveler, he’s couch surfed around the world, including Cairo, Lima, Jerusalem, Hanoi, and Kigali. Prior to Hostfully, David was COO at WellCall, Inc., a health coaching and corporate wellness program company, where he grew the business from its infancy until its acquisition by Health Advocate in 2012. David graduated from the Wharton School of Business."

HIGHLIGHTS OF THE EPISODE

04:43 Margot’s introduction

06:20 David’s introduction

12:36 How their website/product works.

15:10 The struggles with using guide books manually.

16:58 Them going with the new web design usability practices.

18:15 What you can expect when you go to their website.

19:33 Put something in that helps you provide the support system for you.

22:25 Dedicated to being a platform product.

23:57 Owning on what you’re good at.

25:38 How the ecosystem has evolved and their Goal.

27:59 Common questions that they usually get from their guidebook.

30:03 Their guidebook breakdown.

31:30 Things that were not important before that are important now.

33:50 Corona Virus accelerated the industry even more recently.

38:14 No one graduates with the degree in vacation rental management from college.

39:15 Hostfully’s biggest focus right now.

42:00 The failed vision.

46:43 The software’s automated templates and triggers.

49:14 Giving customers a reason to come back.

49:36 Gift certificate ideas for Airbnb’s.

51:48 2 FREE months use of any guide book subscription. Use the code: strsecrets

52:21 What is their best secret for success in Short Term Rentals?

53:46 Surprise tip from Margot Schmorak.

NOTABLE QUOTES (KEY LESSONS):

"Speed people up by 6 months at getting successful in this industry, especially

for newcomers, is much more meaningful." - Margot Schmorak

"The most important thing that successful people say is the word, No." Warren Buffett

"The more you can feel and look local the more trust you're going to inspire with

your guest and I think the more likely, people will be able to book with you." -Margot Schmorak

CONNECTING WITH THE GUEST

Website: https://www.hostfully.com/

Margot's Email: margot@hostfully.com

David's Email: david@hostfully.com

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HOSTS BIO

Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.

HIGHLIGHTS OF THE EPISODE

04:32 The misconception that you get rich by buying Real Estate.

08:24 Ways that short term rental operators maximize their income from their business.

11:08 How to maximize your income and how do you decrease your expenses.

15:40 Maximizing fees by doing extra services

18:42 Expense side of the business.

21:19 No more buying a few amounts of soap and laundry detergent from Costco.

24:18 How commercial real estate is valued.

26:31 You’re gonna make more money on short term rentals than long term rentals.

27:41 Vacation rentals as an ATM.

29:58 There’s so much push for people in the real estate space.

31:26 The power of compounding and understanding.

33:26 Build a business the right way.

34:17 People are so trained to be worker bees.

36:15 What kind of systems do you need for a short term rental business?

37:50 How Mike changed E’s life.

NOTABLE QUOTES (KEY LESSONS):

“Maximizing fees: The more you see it, the more possibilities you have” - Emanuele Pani

"Learning a skill set on how to increase people's income, profit and returns.

That is one of the most valuable skill sets that you can learn in business, Period." - Michael Sjogren

"You're gonna make so much more money on the short term rental side that would

allow you to cash flow a lot more." - Emanuele Pani

"Getting rich, you have to get creative and leverage other people's resources" - Michael Sjogren

BOOKS MENTIONED IN THIS SHOW

The Millionaire Fastlane by MJ DeMarco

CONNECTING WITH THE HOSTS

Michael Sjogren: Facebook Group | Facebook | Instagram | LinkedIn | Youtube

Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube

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GUEST BIO

Austin Linney is a former service industry veteran of 20+ years, turned serial entrepreneur, real estate investor, mindset and business coach. He is the host of the weekly podcast, Construct Your Life With Austin Linney. When he’s not building businesses, growing his expansive network of who’s who in the leading industries, providing massive value each week with his podcast or helping his coaching clients achieve a breakthrough, he can be found training for and competing in Ironman Triathlons across the country. If you're an entrepreneur, wanting to start a business, wanting to improve your mindset through coaching or you just want to have a heart to heart conversation of how to overcome the odds, Austin can help you get where you want to go.

HIGHLIGHTS OF THE EPISODE

03:32 Austin’s introduction

05:16 How he started on Airbnb.

08:39 Austin’s background in hospitality.

12:26 Something that needs to be made very clear.

15:40 I’m a HALO jumper.

16:26 The point where Austin took short term rentals to the next level.

18:32 Which model is Austin using to find properties?

21:47 What happens when you live in scarcity.

23:24 What were the challenges that Austin had to face in order to be successful.

26:44 The secret that nobody talks about.

30:47 What should have happened.

32:37 Not doing your habits, defaults you to your systems.

36:23 Set the tone from the moment they book.

39:37 I lied to myself.

42:53 Anybody can do this! Short term rental business

43:18 Austin’s “Greatest story in the world!”

49:31 What is Austin’s number 1 best secret for success in short term rentals?

50:54 Where can people find Austin Linney?

NOTABLE QUOTES (KEY LESSONS):

Make sure that you're operating in the highest form of your business. - Austin Linney

Highlight your strengths and move on with your day and surround yourself with the

right amount of people to grow the business. - Austin Linney

When you live in scarcity, the universe closes every door available to you because

you're telling yourself that you don't matter and what you want doesn't exist - Austin Linney

Sometimes you have to put your business through the stress test to see where the

boat is leaking. - Austin Linney

Understand that what you're providing for them is memories for their family. It's so

much bigger than 4 walls and a bed. - Austin Linney

By you working on your weaknesses, you're only strengthening shitty weaknesses. - Casey Grey

CONNECTING WITH THE GUEST

Podcast: https://linktr.ee/ConstructYourLifePodcast

Instagram: https://www.instagram.com/constructyourlifepodcast/

Facebook: https://www.facebook.com/austin.linney

LinkedIn: https://bit.ly/32HK1gm

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GUEST BIO

Rory Cummins grew up in Charlotte NC & studied business at ASU. He spent the next 8 yrs as a project manager in new home construction though I later moved into sales. After a few years, he decided to leave the US to fulfill a dream of world travel which took me through 5 continents over 1-1/2 years. The experience was life changing, and he met my wife while traveling & ended up back in Charlotte. In the past few years he's flipped 21 homes, grown a Realtor business, managed Airbnbs and long term rentals, & he's currently with Keller Williams. He has a 1 yr old and 4 yr old daughter that keep him engaged. He's a voracious reader, loves to mountain bike & he's addicted to travel.

HIGHLIGHTS OF THE EPISODE

03:08 Rory’s introduction

04:30 Rory’s process of being on the construction side to short term rentals.

08:52 Purchasing the property to have control over it.

11:04 The great thing about co-hosting.

13:30 Mindset around identifying the right market and properties in certain areas.

18:45 Airdna and other systems Rory uses when acquiring properties.

23:21 Don’t put yourself in a negative situation.

25:11 One of Rory’s new criteria.

27:52 Handling and managing properties in multiple markets.

31:33 How to analyze markets.

32:07 How Rory’s helps with the business.

33:55 Rory's team.

39:16 What systems are Rory and his team are using?

40:45 Mastermind your property.

45:49 Rory’s number 1 secret for success in short term rentals.

47:43 Where can people find Rory Cummins?

CONNECTING WITH THE GUEST

Facebook: www.facebook.com/rory.cummins.12

Instagram: www.instagram.com/kw_rcummins

LinkedIn: www.linkedin.com/in/rorycummins

Gmail: rc6260@gmail.com

Website: www.coolbnbs.com, funbnbs.com

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GUEST BIO

Len Giancola - has over 25 years of experience in Executive Management and Business Ownership. Formerly a Managing Director of Global Securities Finance in New York, responsible for a $16 billion trading portfolio, he is now an Officer/Board Member of over 30 corporations. With well over $100 million in sales over the last decade, including a successful residential development company, vacation rental property management company and diversified investment and online technology portfolio, Len is a Founding Partner of MJ.com and is a frequent media guest on international podcasts such as Rich Dad Radio with Robert Kiyosaki along with many other entrepreneurial and mentorship vehicles.

HIGHLIGHTS OF THE EPISODE

02:40 Guests influence on the hosts.

04:45 Len’s life in “The Bubble”

06:57 From "Successful wall street career" to taking back control of Len's life.

10:35 What people don’t realize.

12:51 How he built his business without putting $1 into it.

15:28 What systems he put in place while his business was growing.

19:03 Len’s Octopus mentality.

22:01 How does somebody value a short term rental company?

25:03 Len keeps some properties that’s performing well.

28:12 Why certain types of short term rentals will always have an advantage over anything.

32:07 Having the experience to handle situations that we are in from past experiences.

35:23 How and why he got into legalized Marijuana or Cannabis.

39:27 Where he spent his 1st 6 months of 2020.

40:31 Len Giancola’s secret for success in short term or vacation rentals.

41:41 Where can people find Len Giancola?

CONNECTING WITH THE GUEST

Facebook: https://bit.ly/2DRmXn4

Instagram: https://bit.ly/2DRmKQO

Website: mj.com

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GUEST BIO

Matt Aitchison is a real estate investor, business coach, speaker and philanthropist. He’s flipped hundreds of houses, built a Top 1000 real estate team in the U.S, and now focuses solely on scaling his passive income portfolio made up of commercial strip centers, a hotel, and single family rentals. Matt is extremely passionate about helping others create more wealth, freedom, and fulfillment in their life and business through real estate investment opportunities and is also the host of the Millionaire Mindcast, a Top 100 ranked business podcast. Most importantly, he’s a husband to his amazing wife Marie and two beautiful daughters, Ella and Evelyn.

HIGHLIGHTS OF THE EPISODE

03:38 Matt’s backstory.

13:43 Be a Chinese acrobat.

17:32 The key part of who you surround yourself with.

19:45 What triggered Matt to get into the hospitality space.

25:51 Matt’s systems and procedures and who is helping him.

31:53 Reservation systems that Matt and his team are using.

34:56 Bookings because of contactless hotels.

41:00 Matt’s number 1 secret for success in hospitality and real estate.

NOTABLE QUOTES (KEY LESSONS):

Analogy - “One foot from gold or 3 foot from gold” - Matthew Aitchison

Text the word “Invest” to 844-447-1555 for a free course!

CONNECTING WITH THE GUEST

Facebook: https://www.facebook.com/officialmattya

LinkedIn: https://www.linkedin.com/in/maitchison/

Instagram: https://www.instagram.com/officialmattya/

Email: MattyA@Millionairemindcast.com

Website: https://www.playparklodge.com/

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GUEST BIO

Jay (Jaronda) Perry has been active in residential real estate for over 15 years. She bought her first house at 23, and worked for a boutique firm before starting her own property management and brokerage firm called Prosperity Homes in 2011. Prosperity Homes has a unique business model. The company signs a lease with the property owner that gives the company the right to sublet while the owner gets guaranteed rent for up to three years. Ms. Perry deeply enjoys turning houses into homes and providing clients with affordable short term housing as well as helping others learn from her mistakes. In addition to her real estate work, Ms. Perry works full-time as a computer systems engineer and is a proud Auntie to five nephews and two nieces.

HIGHLIGHTS OF THE EPISODE

02:59 Jay’s introduction

04:42 A walkthrough on how she manages 70 units plus a fulltime job.

06:39 How Jay got her 1st management client.

10:40 Jay's unique master lease management model.

12:21 What she covers with the 15%.

13:57 Managing risk.

17:03 The first time she did short term rental on a master lease.

18:48 Did her fee increase after doing short term rentals?

19:33 Design aesthetics.

20:42 How to get high-end furniture on the cheap.

24:08 Big companies sell cheap but high-end furniture.

25:18 Why short term rentals are more profitable and stable during Covid.

26:18 Her long term rentals status.

27:21 Being committed and creative in your Airbnb business.

31:50 Key when creating or starting a side hustle

34:39 Her short term rentals systemization.

36:13 The goal.

37:03 The biggest focus.

41:05 Jay’s Why.

45:53 Number one secret for success with short term rentals

47:43 Mic drop moment.

NOTABLE QUOTES (KEY LESSONS):

“You get in life what you have the courage to ask for.” - Jay Perry

“If you want your business to look a certain way and to have a certain amount of free time, set it up that way.” - Jay Perry

CONNECTING WITH THE GUEST

Facebook: https://www.facebook.com/jaronda.perry

Website: http://prosperity-homes.com/

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GUEST BIO

Anton Zilberberg - Started his professional hosting career when he was traveling around the world and renting his apartment on airbnb. He brings a tech background so he started building tools to optimize his listings which turned into a property management with over 200 properties at its peak. Realizing the need for trust and safety within his space, he’s now helping the largest companies in the world, to protect their assets, validate their guests and reduce fraud through a company that he founded called Autohost.

HIGHLIGHTS OF THE EPISODE

02:50 Anton’s backstory.

06:12 How he launched his management company.

09:11 The most common thing Anton hears about right now.

12:50 A great analogy from Anton.

14:49 What a referral infrastructure looks like.

19:40 Talks about Anton’s company revenue stream.

21:38 How Anton’s business evolved.

23:30 Unmeasured and measured experiments.

25:49 Advantages of having good insights for a business.

27:29 Anton’s inspiration to start his company Autohost.

32:48 Who is using Anton’s company Autohost during these times (Covid crisis)

35:56 What a fraud and credit card scheme looks like.

38:50 Hotels have no security process.

42:50 How you can connect with Anton and Autohost.ai.

43:51 “General screening questions” if a booking is legit.

46:16 Anton’s top secret to building a successful short term rental business.

47:37 Talks about compensation.

CONNECTING WITH THE GUEST

Facebook: https://www.facebook.com/zilberberg

LinkedIn: https://www.linkedin.com/in/antonzilberberg/

Website: https://www.autohost.ai/

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GUEST BIO

Julie George is the author of the “Million Dollar Host” and is now a consultant in the short term rental industry. She listed her first property on Airbnb in 2016 and in less than 3 years she was managing 130 properties on Airbnb for property owners and had amassed an excess of 8 million dollars in bookings. In late 2019 she sold her property management business to a larger company. She is now considered one of the world's leading experts in Short term rentals and consults other entrepreneurs on how to build a successful business in the sharing economy.

HIGHLIGHTS OF THE EPISODE

02:45 Julie’s introduction

04:26 How she ended up getting in the Short term rental game.

05:41 Her next step after she got her listings up and running.

07:56 How she convinced her investors about doing Airbnb

09:40 How she came up with her systems

11:41 Salaries and breakdowns

13:19 How she structured the business

14:49 How she handles contractors with bad reviews

16:24 Who handles the financial side of the business

18:10 How she tried to branch out to other platforms and how it went out

20:10 How Airbnb went during Covid19

21:08 How she utilized her website

23:32 Her special way on approaching real estate brokers

25:39 Did she consider giving commissions to real estate brokers

27:17 How she identifies her ideal property owner.

29:41 What her day looks like now that she's not a host anymore

31:50 Her next step

34:39 What business men were looking for to acquire her business

39:41 Her thoughts and where she sees the entire business going with Covid

42:41 What is her number 1 best secret for success as a short term rental operator?

NOTABLE QUOTES (KEY LESSONS):

“That first property’s gonna be the hardest one to get but once you’ve got it you’re gonna figure it out.” - Julie George

“Smile your way through any mistakes and just enjoy the ride.” - Julie George

BOOKS MENTIONED:

Million Dollar Host - Julie George

CONNECTING WITH THE GUEST

Facebook: https://bit.ly/32oYoHR

LinkedIn: https://bit.ly/2WrPXrA

Instagram: https://bit.ly/3hvbUhJ

Website: milliondollarhost.com.au

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HOSTS BIO

Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.

HIGHLIGHTS OF THE EPISODE

01:28 Why you should watch our previous episode with Nicholas Spohn. Ep. 7

03:12 What we’ll cover in this episode.

04:04 First key/step: Setting yourself up. Changing your identity

08:17 Books and Podcast recommendations

09:56 It takes time to become who you are.

11:04 Visualizing yourself.

14:02 Second key/step: Defining what you want your business to look like.

20:11 The different identities that associate with the 2 different people.

22:57 Third key/step: Define who your investor avatar is.

24:12 Why work with sophisticated investors

26:06 Fourth and last piece/key/step: Start Planting your seeds

29:06 You need to be captivating.

32:55 When shifting your beliefs.

32:53 Give value instead

NOTABLE QUOTES (KEY LESSONS):

“f you don't put yourself in the right environment

you're not gonna grow.”

“The juices in actually hitting the goal is it's becoming

the person you need to be to hit the goal.” - Michael Sjogren

BOOKS MENTIONED:

Psycho-Cybernetics by Maxwell Maltz

Think and grow rich by Napoleon Hill

The Power of your Identity by Rock Thomas

Becoming Supernatural by Joe Dispenza

CONNECTING WITH THE HOSTS

Michael Sjogren: Facebook | Instagram | LinkedIn | Youtube

Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube

Website: www.strsecrets.com

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GUEST BIO

Nicholas Spohn has devoted his life to all things personal development. Through studying health, spirituality, psychology, hypnosis, NLP, reiki and various other modalities he has created a comprehensive system to understand what drives human behavior. Nicholas is also an Airbnb super-host and creative financing expert. Most recently, he recently purchased an 1800’s jail which was converted into a bed and breakfast called Elkader JailHouse Inn.

HIGHLIGHTS OF THE EPISODE

02:58 Nicholas’ background and how he got into the business

04:56 How he got his jail deal and how he built his real estate portfolio

06:31 His 3 steps of hypnotic influence

08:18 How he found his jail deal

09:12 How he analyzes a deals, upside potential and management improvement

11:26 A property that becomes the destination

15:12 How he views deals to make it work

19:00 How an easy website can change how the business flows

21:32 One of his most empowering beliefs

23:34 The number one secret to success as an airbnb host or as a Short term rental host

25:08 Why the owners of the house sold the place

25:48 Make mistakes and learn. That’s how you build a business

27:10 A part of being adaptable

28:15 Why Nicholas Podcast is recommendable when you want to start a short term rental business

30:05 Talks about the book Psycho-Cybernetics by Maxwell Maltz

31:25 Where you can find more about Nicolas jail house

NOTABLE QUOTES (KEY LESSONS):

“It’s not the strongest or the most intelligent who will survive but those who can best manage change” - Charles Darwin

“Say yes and figure it out later” - Rock Thomas

BOOKS MENTIONED:

Psycho-Cybernetics by Maxwell Maltz

CONNECTING WITH THE GUEST

Website: elkaderjailhouseinn.com

Facebook | Instagram

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GUEST BIO

Kristin Saxton - A seasoned short-term rental host living in Texas while running her “Secret Garden” property in South Florida. She’s a free-spirited, detail-oriented person who loves hospitality and providing her guests with a 5 star experience all while living out of state.

HIGHLIGHTS OF THE EPISODE

03:58 Kristin’s background and how she got into the business

10:56 How she found her co-host

13:57 Her plans on getting more units and how she maintains her customer service

15:12 Setting expectations and preventing problems in short term rentals

19:09 How she overcame fear and how she became confident with her properties

23:26 Why hire a separate cleaning team

26:58 The biggest thing that she learned when she started short term rentals

28:37 Her smart systems in her property and security features

31:00 How many hours she spends to run her properties

32:35 Her employees and co-hosts

33:30 Canceled reservation experience and how to deal with it

37:13 Her secret to creating a profitable short term rental business

NOTABLE QUOTES (KEY LESSONS):

“In truth, you have to learn to let go and learn to let people do things that the way they’re gonna do them and not necessarily the way you would do them.” - Kristin Saxton

CONNECTING WITH THE GUEST Email: secretgardenairbnb@gmail.com

Facebook | Instagram

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GUEST BIO

David Krauss has been in the real estate space since 2012 and started flipping houses and condos in Boston and realised the potential of putting them on airbnb early on. Everything was going great until some people threw a massive party on his property and got a letter from the City which triggered him to go out and co-found the company NoiseAware. And just over a year or so he again found Rent Responsibly.

HIGHLIGHTS OF THE EPISODE

06:01 What triggered him to think about short term rentals from flipping houses?

14:47 Everybody needs to get involved.

17:10 The feedback's that he’s getting about airbnb since states and counties are opening

24:47 Democratizing travel looks like

27:05 Inner workings of Rent Responsibly

32:44 Where Rent Responsibly started

36:56 Consistent Airbnb employee compensations and host surveys

38:52 The secret or the best advice for someone who just started on Airbnb or wants to scale up in this business

46:27 Why he hates the work “Advocacy”

NOTABLE QUOTES (KEY LESSONS):

Ford model T analogy - This was when cars were not seen as a great way of transportation before and up until 20 years later is when they started making laws on how cars operate on roads since roads were made for horses and buggies at the time. Then David Krauss explained how airbnb will soon become like what happened to the Ford model T in this generation.

CONNECTING WITH THE GUEST Website: rentresponsibly.org

Facebook | Instagram | LinkedIn

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GUEST BIO

Bernie Cesareo A.K.A. the “Airbnbguy” of Ohio. A Host and a co host and has a bunch of Short term rental properties. He was a traditional real estate investor, buying and holding, long term leases. He then converted one of his long term rentals into short term rentals. He also has 5 more opportunities that he’s currently looking at. He’s been in real estate for about 30 years with 4 long term rentals as well as ownership interest in 79 apartment doors.

HIGHLIGHTS OF THE EPISODE

05:35 How he runs a real estate business with a full time job.

08:52 His personal choice on short term rentals or long term rentals.

11:08 The members of his team.

13:16 His take on people who stay that are from different time zone.

14:05 Mike Sjogren and Emanuele Pani give a little context on doing short term rentals.

15:46 His wear and tear experience on STR vs LTR.

20:58 Talks about his mindset and how he does it even in this pandemic crisis.

27:02 His #1 Secret / Tip for those who wants to get in the game.

30:34 How he and his co-host did on their STR during Covid19.

NOTABLE QUOTES (KEY LESSONS):

“Most things you worry about will never actually happen.” - Markham Heid

CONNECTING WITH THE GUEST Website: https://medium.com/@bidcohomes

Facebook | Instagram

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GUEST BIO

Christina Robinson - Has a full time job in finance. Works as a senior analyst inc. She got into Vacation rentals for about 6 - 7 years now.

HIGHLIGHTS OF THE EPISODE

03:55 Christina’s background and how she got into the business

09:18 2 different styles of short term rental operators

14:20 Christina’s ultimate goal in the STR business

19:25 You don’t need to quit your job if you don’t have to

23:05 Is your 401-K enough after retirement?

25:17 Be around people that can trigger your mind

27:08 Why she’s into renovations

29:15 The things that she went all out on

31:54 Contractors vs. Hourly laborers

34:18 How she found her employees/workers

36:02 Advice to those who’s starting out with airbnb

37:52 Becoming an Insanely productive, solve problem, super hero machine

41:50 Long bookers over Instant bookers

42:36 3 nuggets that she uses with her short term rental business

44:39 Rental earning break downs

46:45 Airbnb is not just having the property

47:48 What she sees on the future of Short term rentals

50:17 Her experience as a host on short term rental business

55:17 Provide quality service for clients quality experience

BOOKS MENTIONED:

The E Myth Revisited - by Michael E. Gerber

Atomic Habits - James Clear

CONNECTING WITH THE GUEST

Facebook | Instagram

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GUEST BIO

Dani Fattizzi - A lady boss in the vacation rental management industry. She is grown in many ways, her business is booming right now. She has a wealth of knowledge in short term rentals and has built her business from the ground up to 32 units in 2 years. She has a wealth of knowledge in short term rentals and has built her business from the ground up to 32 units in 2 years.

HIGHLIGHTS OF THE EPISODE

03:55 Dani’s background and how she got into the business

09:50 Her current status

12:26 Her deal structure

15:38 Being too flexible

17:25 System limitations and service boundaries

18:59 Her current systems and her team

25:51 System guide for those who are new to Airbnb

29:38 Her systemized categories

32:20 How does her systems work for her clients

34:29 What useful websites to use when starting an Airbnb

35:19 Other tools or technology to help run and automate her business

36:48 Some important security expenditures for smooth system flow

38:54 Dani’s goal for 2020 and long term goal

41:44 Her number 1 secret to be successful in the short term rental business

46:16 Why most people never start their own short term rental business

NOTABLE QUOTES (KEY LESSONS):

“Show me your habits and I’ll show you your future” - Mark Batterson

CONNECTING WITH THE GUEST Email: danifattizzi@gmail.com

Facebook | Instagram

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HOSTS BIO

Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.

Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.

HIGHLIGHTS OF THE EPISODE

01:37 Emanuele Pani’s background in the industry and the impact of the business on him.

07:04 Quick background on Michael Sjogren

10:01 The difference between traditional real estate and short term rentals

11:19 Having multiple short term rentals without owning one.

14:40 What to expect on Short Term Rental Secrets in the future.

15:46 His wear and tear experience on STR vs LTR.

CONNECTING WITH THE HOSTS

Michael Sjogren: Facebook | Instagram | LinkedIn | Youtube

Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube

Short Term Rental Secrets Podcast: Recent Episodes

MICHAEL SJOGREN