Interactive Minds digital marketing podcast: Recent Episodes
Louisa Dahl
Weekly conversations with marketers, innovators and digital leaders as they detail their specific recipes for marketing success.
Interactive Minds Founder and experienced marketer Louisa Dahl hosts interviews with marketing leaders on topics such as: - the latest digital marketing tactics delivering results - digital transformation projects - content marketing campaigns - social media marketing - improving conversion, optimisation and ROI - the latest digital marketing trends and opportunities
Show notes and more at www.interactiveminds.com/podcast
In today’s digital marketing podcast, Louisa interviews Rob Hudson, a digital guru with experience across strategy, advertising, marketing and innovation to hear how he made the change from leading large advertising agencies to starting his own marketing consultancy.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode Rob and Louisa discuss how Rob made the change and his learnings along the way.
Here are three things you’re going to learn:
- How Rob made the move and where clients come from
- The concept of payment based on outcomes
- Rob’s advice for new consultants
Louisa’s recommended action item from today’s show is to connect with Rob Hudson on LinkedIn, he’s a good guy to know!
Links from this episode:
Rob Hudson: LinkedIn
Spout Logic
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Access our free training on ROI.
In today’s digital marketing podcast, Louisa interviews Adelaide Durandet, an experienced digital marketer about starting her new consulting micro agency Lumens Digital.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode Adelaide and Louisa discussed how Adelaide got started and her advice for other marketers wanting to do something similar
Here are three things you’re going to learn:
- How Adelaide gets clients using social media
- Insights into the competitive landscape (and they aren’t the usual suspects)
- Some tips on marketing yourself
Louisa’s recommended action item from today’s show is to check your LinkedIn presence and see how you’re coming across.
If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!
Links from this episode:
Adelaide Durandet
Lumens Digital Website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Access our free training on ROI.
In today’s digital marketing podcast, you get to hear the recording from Q&A Panel session that Interactive Minds held for our Members in July 2020. Normally these sessions are exclusively available for our Members however in this session we spoke about digital roles and what we’re seeing in the recruitment market post COVID-19 and we wanted to share this with you. In the session you’ll hear from recruitment expert Ciaran O’Donnell and Interactive Minds founder, Louisa Dahl.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode you’ll get tips on how to manage your career and recruitment in these challenging times.
Here are three things you’re going to learn:
- The roles in demand right now
- Why you need to do the job before you get it
- Advice for hiring your next team member
Louisa’s recommended action item from today’s show is to is to make sure you are marketing yourself, for now and for the future!
Links from this episode:
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Ciaran O’Donnell: LinkedIn
Just Digital People
Welcome to the 50th Episode of The Interactive Minds Podcast! In this episode we bring you a special solo episode where Louisa shares her tips after recording 50 podcast episodes. Listen up and you’ll hear why the podcast was started in the first place, how the strategy has evolved and some practical efficiencies that work best for us.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode you’ll hear Louisa expand on these 10 key learnings:
- Having an interview structure helps you to be consistent and faster
- Line up guests well in advance
- Minimum prep is better for everyone.
- It’s easier to do things while they the interview is fresh
- Work out how the podcast can REALLY benefit the business.
- Don’t expect to get loads of traffic from your existing audience.
- Don’t expect your guests to promote it for you
- Don’t pay big bucks for producing.
- Podcast hosts are a search engine like everything else.
- Don’t lose momentum.
Louisa’s recommended action item from today’s show is to review something you’ve recently worked on and think about what you’ve learnt. It’s therapeutic!
Links from this episode:
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s digital marketing podcast, you get to hear the recording from a live session that Interactive Minds ran in March 2020, which we adapted from an in-person event to an online event due to COVID-19 about 2 days prior to the event! In this Q&A session Louisa interviewed The Merrymaker Sisters, otherwise known as Emma and Carla Papas who run Merrybody.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this podcast you’ll see how The Merrymaker sisters generate leads across their business.
Here are three things you’re going to learn:
- How to use lead magnets and landing pages
- How to run a challenge within your membership
- Insights into successful content marketing and community building
Louisa’s recommended action item from today’s show is to look at your landing pages and lead magnet with fresh eyes and check that they lead effectively to the next step for your audience.
Links from this episode:
Emma Papas on LinkedIn
Carla Papas on LinkedIn
The Merrymaker Sisters
PDF of slides discussed
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s digital marketing podcast, Louisa shares with you a panel Q&A Session she recently participated in. The Q&A session was run with Brisbane marketing agency OTM who ran these sessions weekly as an outreach and virtual helpline session during the first few months of COVID-19.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this podcast you'll hear how markers step up stand out as a marketer in their careers and professions, how they can react to the current situations and where to focus.
Here are three things you’re going to learn:
- How businesses and marketers are making a pivot in these times
- The digital hustle that some businesses are going through and why
- How marketers can simplify your messaging
Louisa’s recommended action item from today’s show is to look at how you’re performing in your role right now, and make sure you’re demonstrating your value.
If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!
Links from this episode:OTM
Amy Ward on LinkedIn
Lyn Hawkins on LinkedIn
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s digital marketing podcast, Louisa interviews Lachlan Kirkwood, a digital marketing consultant who has been working in the industry for around four years. He’s 24 years old, has a Bachelor of Marketing and Human Resources and in his short experience he has been in a number of different roles, spoken at events, been interviewed on podcasts and started his own business.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode Lachlan and Louisa discussed how to stand out as a marketer.
Here are three things you’re going to learn:
- How Lachlan learns tangible new marketing skills
- His specific process to developing new relationships
- How you can build a personal brand and market yourself as a marketer
Louisa’s recommended action item from today’s show is to look at some of the no code resources (links below).
If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!
Links from this episode:
Lachlan Kirkwood: LinkedIn
Lachlan on Twitter
ClickThrough
No Code Links:Bubble.io
Webflow
Maker Pad
Air Table
Dribbble Community for Designers
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Access Interactive Minds' free training on ROI.
In today’s digital marketing podcast, Louisa interviews Kate Toon, SEO and content expert, misfit entrepreneur, course creator, author, podcast host and successful business owner. Louisa has been trying to tee up this interview with Kate for months so she is so excited to bring it to you now!
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
Kate shares her approach to creating hugely successful courses, talks about her signature course (which is now in its 16th round), discusses her changing approach to business and the role that podcasts play for her.
Here are three things you’re going to learn:
- Why you need to listen to your audience and how you can go about it
- The steps Kate uses to launch and deliver her sell-out course
- Why podcasting success is still a bit of a dark art!
Louisa’s recommended action item from today’s show is to check in with your audience again and speak to them to get their feedback and input.
If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!
Links from this episode:Kate Toon on LinkedIn
KateToon.com
Kate’s Podcast The Recipe for SEO Success
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Access Interactive Minds' free training on ROI.
In today’s digital marketing podcast, Louisa interviews Andrew Collings, who most recently was the Head of Marketing at Exclusive Tyre Distributors. In his 17 + year career Andrew has worked with several national organisations using a range of marketing techniques to drive results.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Andrew shares his thinking on how marketers can use a mix of rational and emotional messaging. They also discussed upskilling and keeping marketing skills fresh.
Here are three things you’re going to learn:
- Why you can’t market to everyone as your target
- How to bring emotional messaging into your marketing
- Using surveys to get market feedback
Louisa’s recommended action item from this podcast episode is to brush up on your skills on rational vs emotional messaging and make sure you have the right balance for your audience
If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!
Links from this episode:
Andrew Collings on LinkedIn
Mumbrella Automotive Summit
Articles: McKinsey
Articles: Gartner
Books by Ries
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Access our free training on ROI.
In today’s digital marketing podcast, Louisa interviews Stevie Dillon, social media, podcast and course expert discussing all her tips for how to create an online course and how to sell an online course.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Stevie shares some of her best online course secrets including how she structures her courses to get people to complete them, how she encourages interaction with students and her course launch plan.
Here are three things you’re going to learn:
- How to define your ideal client and niching down
- Why developing a personal brand is important
- How to set an online course up for success
Louisa’s recommended action item from this podcast episode is to check your niche, consider if an online course is right for you and take a look at Stevie’s checklist online.
If you liked this episode, please leave us a written review on iTunes. We’ll repay you with loads of good karma!
Links from this episode:
Stevie Dillon on LinkedIn
Stevie Says Social
Stevie’s link How to create and sell a profitable online course
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Access our free training on ROI.
In today’s digital marketing podcast, Louisa interviews Sue Johnson who is the Marketing Director from Spicers Retreats on how they have adapted their travel business and their marketing during a global pandemic.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Sue discuss how Spicers Retreats have had to pivot, the changes made and what they are thinking about for the recovery or ‘road out’ following the COVID crisis.
Here are three things you’re going to learn:
- How Spicers Retreats have had to pivot the business using creativity due to COVID-19
- How their communications have had to evolve
- How a brand diagnostic project helped them to better understand their customer
Other topics discussed include:
- How Sue undertook a brand perception survey and the process used.
- The ways in which Spicers Retreats have evolved their offering in recent weeks due to travel restrictions and COVID impacts.
- Why the best marketers are never finished learning
- How they measure results and the metrics they watch.
- Why it’s not about strategy right now, rather you need to be responsive and flexible
Louisa’s recommended action item from this podcast episode is to consider when you last spoke to a customer and get on the phone to speak to your customers again now!
If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!
Links from this episode:
Sue Johnson on LinkedIn
Mark Ritson mini MBA
Mumbrella podcast
Download this show podcast
The Marketing Show
Marketing School
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Access our free training on ROI.
In today’s digital marketing podcast, Louisa interviews Kate Merryweather from Dot Com Words on how she uses blogging to help with SEO.
Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Kate discuss how businesses can use copy effectively to impact their search engine rankings. They discuss how to use copywriting on the web to best work for you, how to find search terms to use and where to focus, plus how blogs can work for your online marketing.
Here are three things you’re going to learn:
- How often you need to blog and the importance of being consistent
- The length and format of blogs you should use
- What you can do to repurpose your content
Other things discussed include:
- Keyword stuffing and why you shouldn’t write for Google
- Why you need to get specific with your target phrases for SEO
- How you can find keywords that will resonate with your audience by asking them in Facebook Groups.
- How to use the “People also ask” and “related searches” on the Google search results page to get more ideas
Louisa’s recommended action item from this podcast episode is to look at your content stats and see what’s working for you.
If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!
Links from this episode:
Kate Merryweather on LinkedIn
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Access our free training on ROI.
In today’s digital marketing podcast, Louisa interviews Michael Weeding on how marketers can create a sustainable performance culture.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Michael discuss a framework he has developed across his extensive digital transformation experience. They discuss digital capability, digital performance, the gaps and the opportunities as well as measures of success.
Here are three things you’re going to learn:
- The 3 performance factors in building digital capabilities
- The most common gaps in digital capability that Michael sees
- The conversations you need to be having around the role of digital in the organisation
If you liked this episode, please leave us a review on iTunes.
Links from this episode:
Michael Weeding on LinkedIn
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Access our free training on ROI.
In today’s digital marketing podcast, Louisa interviews Amanda King, SEO Specialist at Optus.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Amanda talk about a topic not discussed enough – how a content project can get off track and what you can do to pivot. In this conversation Amanda shares her SEO tips and tools, explains the flywheel effect and talks about how much content for she believes is needed for QDF (Query Deserves Freshness). Here are three things you’re going to learn:
- How a content project can be waylaid by approvals and what you can do to pivot
- The flywheel effect that you should leverage in content publishing
- The recent changes to SEO and content that might change how you write
If you liked this episode, please leave us a review on iTunes.
Links from this episode:
Amanda King on LinkedIn
Optus
Answer The Public Google Trends
Amanda’s top people to follow:
Bill Slawski AJ Kohn Simo Ahava (analytics)
Portent / Ian Lurie
More about entities and natural language processing:
NLP API
Knowledge graph & entitles from SEM Rush and Search Engine Journal
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Check out our free training on Marketing ROI.
In today’s digital marketing podcast, Louisa interviews Ray Blakney, CEO and Co-Founder of Live Lingua
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa finds out how Ray runs his three businesses Live Lingua, Infinite Upcycle and Twiducate.com from Mexico and what he’s discovered in over 20 years in business. They also discuss some of Ray's favourite SEO tools, how to use content to your advantage and how Live Lingua was created around the time of Mexican Swine Flu and what that's meant for the business now. Plus, hear about Ray's new, soon-to-launch business in the podcasting space.
Here are three things you’re going to learn:
1. The 5 pillar content amplification methodology that Ray uses
2. Why his business was poised to thrive during a global pandemic
3. The favourite tools Ray recommends for keyword and competitive research
If you liked this episode, please leave us a review on iTunes.
The 5 Pillar Content Amplification Methodology that Ray explained included these steps:
- Research keywords and competitive backlinks
- Content Creation
- Amplification
- Backlink Generation
- Evaluate Content
Links from this episode:
Ray Blakney on LinkedIn
Live Lingua
Infinite Upcycle
Twiducate
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Tools Mentioned:
Google Keywords Planner (free version)
Keywords Everywhere
Ahrefs
Scrape Box
In today’s digital marketing podcast, Louisa interviews Flo Le Mens, Social Media Coordinator at QUT about a range of social media marketing elements.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa finds out how Flo approaches social media, what has changed in social media during COVID-19 and his thoughts on community management. They also discuss what social media activity is working best, where the opportunity is for generation Z and Flo’s favourite social media tools.
Here are three things you’re going to learn:
- How to adapt your social media in a time of crisis
- Managing your mental health when you’re always on social media
- The platforms he’s seeing Gen Z most engage with
If you liked this episode, we’d be grateful for a review on iTunes.
Links from this episode:
Flo LinkedIn
QUT
We are social Tune up Tuesday
Social Media Examiner
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s digital marketing podcast, Louisa interviews Jo Violeta, Head of Community Engagement and Brand Communications at Violeta Finance about what it’s like to market your own family business.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa finds out how Jo started working in the family business, how the marketing activities have evolved and what marketing is required in the business now. They also talk about how Jo keeps marketing Violeta Finance, how this has led to a role at Buyers Choice and how she fits everything in, including a family.
Here are three things you’re going to learn:
- How to start with grassroots community involvement
- Evolving marketing as the business matures
- Why getting clarity on your target audience is key
If you liked this episode, we’d be eternally grateful for a review on iTunes.
Links from this episode:
Jo Violeta LinkedIn
Violeta Finance
Buyers Choice
Kate Toon's Recipe for SEO Success
Digital Picnic Courses
Check out our free training on Marketing ROI.
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s show, Louisa interviews Simon Clarke, Group Marketing Manager at Motorama Group. In their discussion they talk about how Simon manages the marketing for Motorama’s franchise business including the areas they focus on, running marketing across a distributed network and what works well for them.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Simon talk about how Motorama use reviews and local search to drive the business.
Here are three things you’re going to learn:
- How to manage a distributed social media team
- How you can use Google My Business to drive high quality traffic
- Why Motorama’s CEO receives every customer review
Links:
Simon Clarke LinkedIn
Motorama Group
Podium tool
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s show, Louisa interviews Rebecca McGready, hearing how she approaches her role as Marketing Manager at group training business Fitstop.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Rebecca discuss what’s involved in rebranding over a franchise business, whilst maintaining a local community feel.
Here are three things you’re going to learn:
- How to rebrand a franchise network, whilst maintaining a local community feel
- How Rebecca uses a one page strategy to manage her workload
- What a good outcome from a rebrand might look like
Links:
Rebecca McGready LinkedIn
Fitstop
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s show, Louisa interviews Nick McIntosh, Senior Director of Product Management at Zendrive about his move from working in digital marketing in Brisbane to what turned into a senior product role in China and then onto finding a new role in San Francisco.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Nick delve into what’s actually involved in finding a new senior role as well as Nick’s approach and learnings along the way.
Here are four things you’re going to learn:
- Finding the right balance in setting your criteria for your next role
- A structured job search process you can follow with 5 channels to cover off
- Why you need to refine your story around solving problems
- How to really use LinkedIn to get connected with meaningful contacts
Links:
Nick McIntosh LinkedIn
Zendrive
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s show Louisa interviews Claire Austin, Content Consultant at LinkedIn talking about content, trends, results and more.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Claire discuss how LinkedIn can be leveraged by marketers and getting results with content.
Here are three things you’re going to learn:
- The types of content currently getting results
- Why customer listening is so important
- The opportunities you can leverage right now on LinkedIn
Links:
Clair Austin LinkedIn
LinkedIn
Marketing Solutions Blog
Organic and Paid Playbook
LinkedIn Marketing Success Hub
Book: The Long and the Short Of It
Louisa’s to-do list system (+ template)
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s show Louisa interviews Simon Dell, Managing Director of Paper Planes talking about his learnings after running multiple agencies, opportunities for marketers and ROI.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Simon discuss some of the mistakes marketers make and the opportunities in the industry, whilst discussing lessons and learnings along the way.
Here are three things you’re going to learn:
- The rule of thumb for calculating ROI that Simon uses
- Why every marketer needs to understand finance
- Simon’s 3 big learnings he’s implementing in his current business (which came from earlier career mistakes)
Links:
Simon Dell LinkedIn
Paper Planes
Loom (video screen recording)
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s show, Louisa interviews Chris Sonn, Senior Digital Marketing Manager from Virgin Money.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
Here are three things you’re going to learn:
- Chris’ prioritisation tips and his rare approach to email
- How to get cut through by aligning content to your company values
- Why your organic search focus needs to come back to intent
Links:
VirginMoney.com.au
Chris Sonn LinkedIn
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s show Louisa interviews Fred Schebesta, Co-founder of Finder discussing all things marketing, how he organises his time, his view on company vision, failing, focus and lots more.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Fred have an honest chat about some of the things that have shaped Fred into the successful entrepreneur, business owner and leader he is today.
Here are three things you’re going to learn:
- Why and how Fred encourages mistakes
- The minimum skills for a modern marketer
- Fred shares his company vision which you’ve just got to hear
Links:
Finder
Fred Schebesta: LinkedIn
Download the new Finder.com app: use code “FredFriends” to get access.
Books mentioned:
Trillion Dollar Coach by Bill Campbell
What You Do is Who You Are by Ben Horowitz
High Output Management by Andrew Grove
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
In today’s show Louisa interviews Simon Jackson, Senior Social Creative talking about how Coca Cola use social media.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa and Simon discuss how Coca-Cola allow news and culture to guide their social media content.
Here’s three things you’re going to learn:
- How the social media team keep their fingers on the pulse and share their learnings
- How Coca Cola used Tik Tok as part of a recent campaign
- Simon’s key learnings and advice for Tik Tok campaigns
Links:
Coca-Cola Australia
Simon Jackson: LinkedIn
TikTok
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Companies are increasingly using clever data to better understand their customers, create automated experiences and to inform their media buying. In this interview Louisa talks with Brooke Charlton, the Executive Manager, Marketing Automation Activation at Suncorp to discuss how they have implemented a customer loyalty strategy and a data management platform to drive business benefit.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
In this episode, Louisa and Brooke discuss how Suncorp use data and a DMP to approach their digital media. Here are three things you’re going to learn:
- How Suncorp think about their one to one communications, loyalty and digital media
- How they have improved the customer experience using data
- How their data is used to target the message and creative to improve conversions and lower cost per acquisition
Links:
Big rocks video
Brooke Charlton on LinkedIn
Suncorp’s Website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
How do you go from writing for well-known magazines, then working with the famous Gary V to launching your own premium line of hair care products? Felicity Loughrey has had quite a marketing journey, and there are several things we can learn from her story.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you’ve ever wondered how major brands, agencies and power players in the marketing world have got to where they are today, this episode is for you.
In this episode, Louisa speaks with Felicity Loughrey, Co-founder of Summer Stories, host of the podcast Head Ovary Heels, who started her career as a freelance writer. Felicity worked for VaynerMedia under the famous Gary V, and she shares some details of his unique leadership style that she has carried with her throughout her career.
Felicity shares some of hear learnings from working at Vayner, like the power of social media and how to use it in unique and unexpected ways. She believes social media influencers are underrated and shares a bit about their potential with us and how she’s utilizing it in her new business Summer Stories.
Also in this episode:
- Why Gary V is the template for the modern CEO
- How Felicity’s start in journalism helped shape her perspective on marketing
- The “Yes, and” concept of improv and how to apply it to your business
- How to “hack” the social media platforms
- Why Depop is a super cool new way to shop
- How she has gone about starting a new business in Australia in 2019
- Why you sometimes have to let go of control when starting a new business
Links:
Felicity’s Website
Summer Stories
Head Ovary Heels Newsletter
Depop
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
Recognising you need to improve your brand trust is one thing, coming up with the strategy to achieve the increase is another.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you are interested in how to increase your brand trust, this episode is for you.
On this episode of Interactive Minds, Louisa speaks with Jake Falkinder, Director of Marketing for Ignite Travel Group. Jake has been in the world of marketing for 15 years but started his career in the aviation industry with a degree in Computer Science. His unique experience with technology has brought a different perspective to his marketing strategies, which has helped Ignite Travel Group make a big impact on the travel and tourism market.
Louisa and Jake discuss how Jake considers Ignite’s brand trust, the tools he uses to do so, and how a brand ambassador has been the secret to success.
Some other important topics in the episode include:
- Jake’s unique marketing background
- How Ignite Travel manage overflow work
- How to use Google Search Insights to track your customer base
- Why Ignite does a full brand trust analysis every six months
- How to figure out if a brand ambassador is right for your business
- Why you should know what kind of content you want to create before hiring a brand ambassador
- The particular behaviours Ignite customers have
Links:
Jake on LinkedIn
Jake on Instagram
Ignite Travel Group
Trello
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
Attracting customers to a new product or service isn’t always a linear journey. It’s important to both get the product right and to promote it in the best possible way. And creating something properly and at scale is one of the big challenges.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, interviews marketers, innovators and digital leaders from across the globe to uncover their recipes for marketing success. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
On this episode of Interactive Minds, Louisa speaks with Drew Unsworth, the Head of Digital Banking Transformation and Performance at Westpac. Drew has been in the digital industry for a little over 30 years, working within the banking and financing sector his entire career. Drew’s innovative ideas and strategies brought him into the digital realms of some of Australia’s most well-known banking organisations, such as the Commonwealth Bank and Xero, and now in the digital business division at Westpac. In this role Drew drives their digital marketing strategies and platforms, and endeavours to create effective customer experiences for all Westpac’s business clients.
Drew and Louisa explore Drew’s current role, including how he organises his workweek, how the team is structured and a killer feature that Drew has worked on at Westpac called Biz Invoices which has been successful in attracting new customers. Some highlights in this episode include:
- How Westpack business banking has a target of 20% exclusive online sales, up from 14% twelve months ago.
- The way Drew structures his team of 40 into four streams of work being: pipeline of initiatives (next thing they will build and priorities), sales (more traffic, conversion and tracking), analytics (A/B testing) engaging with frontline staff and educating them on converting customers with a digital experience.
- Drew did some early promotion of the Biz Invoice feature by extracting customer data and looking for unusual customers - and then turning a story of an early adopter into a video. It ended up being a top YouTube video for Westpac!
- Repurposing the YouTube video to use for pre-roll, a pop-up box and testimonials. They then created a playbook that could be used across other areas of the business.
- Whilst other banking services can copy elements of the product, they can’t copy the intent, it’s only a copy. Often they don’t know why they copied it which impacts how good it actually is.
- In hindsight Drew would have built category awareness of the new feature through advertising earlier, and potentially considered using influencers.
- Drew loves to travel and to hack points for travel so he built a website on the side with a friend called “Points Brotherhood”. They create a story every two days and recently built a simple foreign exchange calculator for $50. He mentions how this project keeps his brain alive and how much he’s learnt about search in this process. He looks at his blog numbers every single day and continually tweaks the content to optimise for search.
Links:
Drew Unsworth: LinkedIn
Westpac: Website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
Sponsorships are a great tool for creating greater awareness of your brand. They can inform, engage and educate potential customers, while also leaving a lasting footprint well after a campaign, event or partnership.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
On this episode of Interactive Minds, Louisa speaks with Matt Henry, the General Manager of Marketing and Sales at Signet, Australia’s acclaimed packaging, warehouse, construction and safety supplies company.
Matt has over 15 years of experience within both client and agency sides. Matt is a genius when it comes to the creation and execution of marketing and digital strategies. His experience has spanned content, brand e-commerce, social media, sponsorship and advertising and has worked alongside some of Australia’s most iconic brands including Disney Pixar, AFL, NRL, Hot Wheels and Wrangler.
This Inspiring conversation discusses both B2C to B2B roles, and the challenging differences each role holds. Also, Matt and Louisa talk Air Guitars, as they discuss how Signet’s sponsorship led to multiple awards and a groundbreaking international response.
Also featured in this episode:
- Matt’s career highlights and his current role at Signet
- The biggest challenges and difference between B2C to B2B role
- How Matt is held accountable for the KPIs within the Signet team
- The key lessons Matt has learned from his current team
- Why getting staff on the customer frontline is vital
- The new, entertaining approach to sponsorships within Signet
- Why Signet supported Air Guitar legends on their journey to air greatness
- The lengthy process of creating an award-winning campaign
Links:
Matt Henry: LinkedIn
Signet: Website
Signet Air Guitar Australia Content
Interactive Minds Website
What digital marketing tactics does internet veteran Noah Kagan use for his own business? In this interview, you’ll hear his thinking around how marketing can best be used in a business.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you need to look at your prioritisation and what will work in your marketing, this podcast is for you.
In this episode, Louisa talks to Noah Kagan, creator of AppSumo, Sumo, SendFox and FAM. Noah shares how the businesses came about and how many of his products have been formed after they developed a tool for their own use and then made it available to others.
Noah shares his tips and perspectives on ways to make marketing easier and less expensive for other entrepreneurs. Noah and Louisa discuss the effectiveness of email marketing and the key benefits of email being universal and free. Since email is not owned by one person or one company, everyone has the opportunity to use it.
Also discussed within this episode:
- What Noah would do differently with his product launch in hindsight
- Should you give up on a project if it doesn’t work right from the gate?
- Why you shouldn’t forget about the boring things
- Why marketing growth is about consistency and channel focus
- What is the best frequency for email marketing and how you get quality
- Noah’s approach to podcasting and why he never looks at his podcast numbers
- How Noah organises his week ahead of time
- How you measure what makes a great day vs. an ok day
- Where hyper-growth comes from Some of the tools Noah mentioned are Quora, MeetGlimpse
Links:
Noah on LinkedIn
AppSumo
Okdork.com
Sumo.com
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds’ Facebook Group
Any great piece of content started out as an idea. So what’s behind a great idea? How do you facilitate the flow of great ideas, and what do you do with them?
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you’re curious about the brainstorming process of the content leader of one of the top travel companies in Australia, this podcast is for you.
In this episode, Louisa’s guest is Luke Wheatley, head of Brand Marketing, Creative and Content for Flight Centre Travel Group in Australia. Luke started his marketing career in the natural health industry and then transitioned to the film industry. He credits his work on film and TV for his unique approach to content marketing. “My love of content comes from my love of a good story,” he says.
Luke values the importance of brainstorming, not only for new ideas but for repurposing old ones. He encourages his team to look outside the box, to try everything, and above all, don’t be afraid to fail. His main philosophy when it comes to approaching idea is “Don’t look at the barriers, only look at the opportunities.”
Also featured in this episode:
- How Flight Centre moved away from influencers to featuring their own staff
- The content that Flight Centre is producing and who is involved in bringing it to life
- Why Luke prefers dynamic fast-paced brainstorming
- What a brainstorming session at Flight Centre looks like
- What makes compelling content
Links:
Luke on LinkedIn
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
We know that awards are good for team moral and to demonstrate the work that we can do, but how can awards be taken further to be used as a real strategy to drive business growth.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want solid, digestible advice from someone that has seen all sides of the marketing world, this is the podcast for you.
In this episode, Louisa is joined by Dylan Malloch, the Director of Marketing and Communications at St. Paul’s School in Queensland, Australia. Dylan started his career as a PR consultant, which he feels helped prepare his career in marketing.
Dylan had a plethora of meaningful advice for those looking to succeed in the marketing sector, but the theme laced through all his words of wisdom was the importance of credibility. The first step to credibility in your career is understanding your market. To do this, Dylan says it’s important to talk to as many people as possible in your field, both inside the sector and those in the buyer’s market. Looking at your product or brand from other perspectives than your own is how you learn to persuade others to buy.
Dylan also talked about how awards are a great way to gain credibility in the eyes of your audience and gave us some tips on how to get started with the entry process.
Also in this episode:
- How conflicting career advice can actually be helpful
- How to evaluate your market
- How to ask for resources in order to understand your market
- How awards win trust
- What’s “Parking Lot Time” and how to use it
- How reading books outside your comfort zone broadens your perspective
- How to figure out what you want to be known for
Links:
Dylan on LinkedIn
St. Paul’s School Website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
How Grant Thornton use webinars as a lead generation tool with Brittney Kenward
Webinars can captivate, educate and engage your target audience. These underestimated marketing tools can effectively drive your business towards capturing more leads, whilst also increasing sales and adding the potential for an additional revenue stream.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
On this episode of Interactive Minds, Louisa speaks with Brittney Kenward. Brittney is a proactive digital marketer at the top tier accounting firm, Grant Thornton in Brisbane. Her role involves driving online growth through automation and multi-channel digital strategies and successfully manages and maintains Grant Thornton’s digital marketing campaigns by utilising innovative media channels, social media, email marketing and websites.
Currently, Brittney is the mastermind behind leveraging Grant Thornton’s webinar series - a collection of online, live or on-demand videos, seminars and conferences that aim to help attendees gain insight into critical accounting, tax and business issues.
Today, Brittney discusses her early introduction into the world of marketing, and her masterful approach to kick-starting her marketing career. Brittney explains the value webinars can bring to a business and what you should consider in regards to content, length and process that will be most effective for your target market.
Also featured in this episode:
- Brittney’s path towards her sterling marketing experience
- Why agency and in-house positions differ in terms of job prospects
- Behind the scenes at Grant Thornton
- The challenges behind any business and trying to prove their worth
- A typical workday for Brittney
- What webinars can do for business
- The value in pre-recorded and on-demand webinars
- How to implement webinars – the basics
- The nurture sequences for nurturing your webinar attendees
- How Grant Thornton utilises LinkedIn ads
- Brittney’s list obsession - how to organise your day and team projects
Links:
Brittney Kenward: LinkedIn
Brittney Kenward: Twitter
Grant Thornton: Website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
How to transition to a new vendor with Kate Phillips from Revelian
Vendors aren’t usually the focus when we talk about our businesses, but they are hugely important for many businesses. How are your business relationships with vendors?
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Louisa speaks with Kate Philips, the Chief Marketing Officer and Head of People’s Strategy at Revelian. Kate oversees their marketing operations, whilst also being responsible for driving the talent acquisition, retention, growth and development strategies for their rapidly growing business.
Kate has a wealth of knowledge when it comes to marketing roles and has garnered international success in the human resources and HR tech industries. Most of Kate’s career has been centred on B2B roles within corporate and multinational companies, across a whole range of different industries.
Kate opens up about when you should consider transitioning to a new vendor and how to do it.
Also featured in this episode:
- Kate’s experience with transitioning from big corporations to smaller business
- How to get the most out of your meetings
- The day in the life of Kate – being more productive with her time
- Vendor relationships – what to do when they stop working
- What does an ideal vendor relationship look like?
- How to stay on track when things go wrong
- Transitioning to a new provider – good practices
Links:
Revelian: Website
Kate Philips: LinkedIn
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
How Autodesk are thinking about the future of marketing with Deb Manning
There is a commonality between marketing and fortune-telling. While fortune-tellers read a crystal ball, cards or palms, marketers are reading the data and trends of industry, aiming to predict the behaviour of consumers to find new and innovative ways to engage and connect. And for those marketers that do predict the future, the possibilities are limitless.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
On this episode of Interactive Minds, Louisa chats with Deb Manning, Senior Manager of Global Marketing Programs and Promotions at Autodesk. Deb is a creative, competent, strategically focused marketing professional with comprehensive experience managing marketing campaigns across a variety of industry segments.
Deb is passionate about marketing, digital disruption and is also a member of The Circle, Interactive Minds’ own mastermind.
Deb shares with Louisa how she started working with Autodesk as a reseller, then into the manufacturing area before moving into an Asia-Pacific role that was managing a virtual team. In the Asia-Pacific role, she learnt how different cultures interact from internal teams through to clients via the exposure to the diverse areas within the Asia-Pacific area. Finally taking on her current role looking at how to scale programs globally and creating messaging across diverse audiences.
What you can also discover in this episode:
- The future role of marketers
- What a global marketing role really looks like
- Why internal systems and marketing campaigns work hand in hand
- How marketers need to be the custodians of change
- The challenges making sure that products always make sense to customers
- How sales and marketing teams can collaborate for ideal outcomes
- What other global companies are doing and the lessons that can be taken from them
- The way Deb manages working with multiple time zones and the flexibility required for a global role
- How technology assists in managing virtual roles
- The reason that routines and one on one connection allow Deb to successfully manage her team
- The advantages that smaller business have in adopting future technologies and approaches
Links:
Deb Manning - LinkedIn
Autodesk - Website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
How GE and The New York Times created an audiozine with Sam Olstein
Technology has changed the way we interact and communicate in this world. To stay relevant in this technological infused age, large corporations constantly need to shake things up and carve a new space into the mainstream.
When implementing projects that step into unknown territory, the process requires bold innovators with a flair for taking risks at the helm.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
On this episode of Interactive Minds, Louisa chats with Sam Olstein. Sam stands as the executive director for corporate marketing and global innovations at General Electric (GE), in New York.
Sam has formulated innovative solutions to introduce the company to new audiences, while increasing its presence across multiple platforms such as Snapchat, Medium, Yo as well as other interactive streaming arenas.
Before GE, Sam led OMD's Ignition Factory East Coast, where he constructed revolutionary new media & marketing campaigns for PepsiCo, CBS Corp, and Google.
Today, Sam and Louisa discuss how global organisations like GE structure their corporate marketing roles. He also takes us behind the scenes to explain how he and his team created a successful audio magazine with the New York Times and the way that GE is evolving internally by keeping its staff learning.
What you can also discover in this episode:
- Sam’s varied role at GE
- The diverse GE team – from face to face to remote
- How GE determines the next big projects it works on
- Organising team meetings and the best outcomes
- The Audiozine, an innovative New York Times Magazine project
- GE technology – showcasing through audio
- The natural roadblocks in taking on new processes
- How the feedback GE received is pushing for further innovation
- GE’s Learning and Development Project and what opportunities it’s bringing
- Sam’s approach to getting employees engaged with learning content
Link:
Sam Olstein: LinkedIn
Sam Olstein: Twitter
General Electric: Website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
How Camplify are growing a thriving community with Dave Eddy
Starting a business to fill a void in a particular market is a tried and tested way of establishing a successful business. Focusing on the needs of your clients and making sure those first few initial engagements are as successful as possible will create a foundation for future growth and expansion.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
On this episode of Interactive Minds, Louisa chats to Dave Eddy. Dave is the co-founding CMO of Camplify – the Airbnb for caravans & motorhomes. Camplify is on a mission to become the world's largest and most trusted caravan & motorhome sharing community, making 'van life' accessible to all. Launched in 2016, Camplify has grown to a 2019 valuation worth $25m and services Australia, England, New Zealand and Spain.
Dave is also the Managing Director at Newcastle-based digital agency Redback Solution; a full-service digital agency on a mission to be the most valuable digital agency in regional Australia for our clients.
Dave and Louisa discuss how a chance meeting at a conference, lead to what Camplify is today. Dave shares how he is able to juggle his responsibilities between two large businesses and how he divides his time. He outlines a typical day which includes a balance of meeting both personal and business needs. And why an early start (5 am) and tackling a couple hours of work before most people start their day, allows him to stay on top of managing two successful businesses.
What you can also discover in this episode:
- How Dave has grown Camplify
- The most important thing in growing a community in a local market
- The metrics to measure that matter
- How to establish a team culture in a growing business
- Why he knew there would be challenges with starting the Camplify business model
- How the focus on customer service and experience are the foundation for the business’s success
- The benefits of community management and utilising social media
- Why Camplify does not want to be a faceless online business and encourages customers to speak to them when needed
- How focusing on an initial base of clients first and getting them results, has allowed Camplify to grow internationally
Links:
Dave Eddy - LinkedIn
Dave Eddy - Facebook
Dave Eddy - Twitter
Camplify - website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
How to launch a side hustle while doing your digital day job with Tim Dwyer
Planning and process are foundational aspects of digital marketing. However, there are unique advantages in applying methodologies designed for other business functions, such as system development and roll-out, that can give digital marketers an advantage in a saturated market.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
In this episode, Louisa speaks to Digital Strategy and Planning Manager, Tim Dwyer. As well as working for a large corporate, Tim is also the co-founder of Summer Stories, a range of all-natural shower essentials that highlights Australian botanicals. And last but not least, he's Louisa's cousin-in-law!
Tim has had a roundabout journey into the digital space. He started his career as an analyst for Deloitte Australia before moving across to be a Senior Consultant in the Brisbane Deloitte Digital practice. In this role, Tim was responsible for creating quality digital experiences and exploring and understanding the impact of emerging and exponential technologies on business.
His experience includes digital strategy and service design, as well as business analysis and project management. He has experience across a vast number of industries with focus areas being financial services and the public sector.
Louisa and Tim discuss the path that Tim’s career has taken and the advantages that a financial and technical background has supported his move into a digital role. Tim explains the way that Agile methodology, while designed for system development and roll-out, can assist with the creation and implementation of digital strategies.
Tim also shares what he is learning while growing his side hustle, Summer Stories, and how the skills developed in running a business, are transferring to his day job.
What you can also discover in this episode:
- Why systems and structure are the perfect background for digital strategies
- The focus in his current role on their digital team and the focus on industry trends
- How his financial services Digital Team looks at the way consumer behaviour changes the future of the industry
- Why a financial background helped to shift to a digital role
- The challenges around using Agile methodology in the digital space
- How a diverse team of specialists bring a unique approach to digital strategy to give the Deloitte team an advantage
- Ways that digital data can be broken down and show what's working and what’s not
- Why “just starting” is a perfect approach to new ventures
- The reason why a side hustle can help you to develop skills for use in the day job
Links:
Tim Dwyer - LinkedIn
Summer Stories - website
Summer Stories - Instagram
Tim Dwyer - Twitter
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
How Domino’s Pizza have developed a global tech approach with Michael Gillespie
When it comes to new digital solutions, having the customer at the forefront is critical. With businesses becoming more global, how does that translate when your customer base spans multiple cultures and countries?
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Louisa speaks with Michael Gillespie, Domino’s Pizza’s Chief Digital and Technology Officer. Michael’s online marketing experience spans just over 20 years, and his unique expertise has aided in transforming Domino’s into Australia’s most sophisticated digital retailers.
Michael’s aptitude for constantly learning, innovating and evolving has seen him extensively contribute to accelerating Domino’s strategic digital growth across six global markets including New Zealand, France, Belgium and Japan.
Louisa and Michael’s conversation takes an in depth look at how Domino’s has built a global business using a platform that originated from within Brisbane, how keeping the customer top of mind is essential during the development process and why you shouldn’t focus on the technology until you know the problem you are trying to solve.
What you can also discover in this episode:
- The highlights across his career from awards to innovation
- Working successfully across cultural boundaries on a global scale
- The epic, innovative growth of Domino’s
- A typical day in the life of Michael
- Looking at the results - KPIs and real-time data results
- Dealing with customisation and the freedom of customer editing
- Looking to the future from an innovative development perspective
- Michael’s advice for other marketers
Links:
Michael Gillespie : LinkedIn
Domino’s Investors Profile : Michael Gillespie
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
How proactive campaigns can add value to customers and the company
We’ve all heard that the best laid plans often go wrong. While this old saying may hold some truth, when it comes to running a successful customer campaign, going from idea to perfect execution may just be down to a case of proactive project monitoring.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Louisa gets right into the ins and outs of a successful campaign project with Matthew Clymo, the commercial product and trade marketing director at NewsCorp in Queensland. Matthew has been a solid figure in the marketing space for over 15 years, with multiple media roles being a consistent thread.
Matthew has spent time working on client and sales research, and insight projects for Austereo, in Sydney. In 2009, he moved into the Sunshine State faculty as part of their research and insights team - where he focused on consumer behaviour, brand strategy and media. He later shifted to APN Australian Regional Media, where he successfully created an award winning strategic sales function before moving to News Corp in 2017.
Louisa and Matthew get right to the heart of what it takes to generate an effective, proactive customer campaign. They delve into how a solid idea can successfully go all the way to execution, why you must monitor and optimise succinctly along the way and why you have to have an excellent plan to execute.
What you can also discover in this episode:
- Matthew’s current role and what an average day looks like for him – blending the creative with the insightful
- Matthew’s proactive approach to a unique ad campaign
- Why it’s imperative to understand the clients’ objectives
- Examining the campaign’s results – Matthews evaluation
- The astonishing numbers behind a successful campaign
- Why having a secret goal gets you hitting project benchmarks
- What Matthew has learned and the advice he brings forward
- Why you should keep your team small
- What monitoring a project can do to boost an audience
- How to manage your time and stay productive on a daily basis
Links:
Mathew Clymo: LinkedIn
News Corp Australia: Website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
How Digital Can Start a Conversation with Rita Arrigo
Innovations in technology and software are some of the hottest topics right now in the digital space. Envisioning what’s possible can be a team effort, so co-collaborating may be the way forward when it comes to planning strategies for future technologies.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode Louisa has an in depth conversation with Microsoft’s chief digital officer, Rita Arrigo. Rita’s diverse role enables her to provide digital advisory services and technology leadership, while also creating value with emerging technologies such as AI, data IOT, block chain and mixed reality.
Rita is officially a problem solver with a passion for fledgling technology. With over 25 years’ experience in delivering and deploying online and IT solutions, she strives to enhance everyone’s lives with the kind of technology that is fun and easy to use.
Louisa and Rita delve into the fascinating world of Microsoft. They lift the curtain on some of the most current case studies related to Computer Vision that Rita is spearheading. They also discuss what opportunities working together and co-collaborating can bring and how you can keep abreast of the new and innovative technology opportunities.
What you can also discover in this episode:
- How Rita helps organisations understand their digital transformation initiatives
- Exploring the other technological aspects at Microsoft
- What a typical day looks like for Rita
- Rita’s globally diverse team and how she stays connected
- How a new computer vision project was the result of a week-long ‘Hackathon’
- Why Rita loves Instagram for promotion
- The value and potential in co-creation opportunities
- How Rita uses storytelling to bring something to life and get the buy-in
- Why dividing your day can keep you innovative and open minded
Links:
Rita Arrigo: LinkedIn
Rita Arrigo: Twitter
Rita Arrigo: Instagram
Louisa Dahl: LinkedIn
Interactive Minds Website
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How you can take a digital marketing career around the world with Sam Zivot
In the digital marketing space, there has been a steady growth of international opportunities. This has allowed individuals to easily and successfully take their careers around the world.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Louisa interviews Sam Zivot, the Senior Manager of Digital Marketing at The Metropolitan Museum of Art in New York. Sam’s extraordinary career started within the realm of copywriting. After deciding to move into an alternative avenue, he pursued the role of marketing strategist. In 2010, he moved halfway across the world to Brisbane, Australia, where he became head digital strategist for the international retail brand, Lorna Jane.
Sam’s thoughts and knowledge surrounding digital marketing have been heavily featured in national publications such as Business Review Weekly, the Australian, the Sydney Morning Herald and Marketing Magazine, just to name a few.
In this episode, Louisa and Sam discuss how you can take a digital marketing career around the world, how Sam reinvents himself in different cities, and why focusing on LinkedIn can help grow your international reputation.
Here’s just some of what Louisa and Sam cover in this episode:
- Sam explains his career path and how one opportunity lead to better things
- How Sam was able to put his own personal stamp within Lorna Jane
- The main challenges a brand faces during a growth period
- Transitioning within a company in an international setting
- The best LinkedIn housekeeping practices to develop your personal reputation
- The next social media platform you need to get on board with
Links
Sam Zivot: LinkedIn
Sam Zivot: Twitter
Louisa Dahl: LinkedIn
Interactive Minds Website
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How This Agency Structures Its Team for Success with Russ Macumber from Impressive
Having an exclusively in-house team can be highly effective. With so many digital companies choosing to outsource, there could be a vital differentiator missing when it comes to generating the best results from a team.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Louisa interviews Russ Macumber, the talented strategy director from the Melbourne based digital agency, Impressive Digital. At Impressive Digital, Russ and his team engineer effective strategies and data-driven techniques that transform fledgeling businesses into inspiring success stories. Not only is Russ a digital guru, but he is a renowned keynote speaker as well as the dynamic host of the Impressive Digital Marketer podcast.
Russ works alongside an award winning, results delivering team, and in this episode we explore how you can structure an agency that doesn’t pot-in to outsourcing, how Impressive Digital ensures its team is up to date on the latest digital marketing trends and ways you too can build and structure healthy cultures within your company.
Here’s just some of what Louisa and Russ cover in this episode:
- Russ dives deeper into his strategy director role at Impressive Digital
- From conducting weddings to the digital marketing space
- How team structuring is accomplished at Impressive Digital
- Why Impressive Digital opts in for a client tier structure
- The main benefits surrounding maintaining an internal team
- The evolution of Impressive’s in-house structure
- Why honing in on specialist roles and skills is a massive business booster
- Growing and maintaining the Impressive culture – The Activity Pitch
Links
Russ Macumber: LinkedIn
Impressive Digital: LinkedIn
Impressive Digital: Podcast
Impressive Digital: Website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
In this golden age of digital, complete personalisation is something to be expected as part of the new customer experience. In order to succeed you want a digital strategy that works and that means testing the water.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Louisa deep dives into the world of personalisation with Aris Kinnas, the Director of Digital at Foxtel. Aris is driven by results, and strives to create exceptional consumer experiences that convert. He’s a thought leader with over 17 years’ experience in developing digital strategies to make acquiring customers simpler through innovative digital channels. Aris is a key player in adopting and utilising Adobe Experience Cloud technologies, not only at Foxtel but also in his previous roles at Commbank and Westpac.
During their insightful conversation, Louisa and Aris look at why personalisation needs to be central to the digital team, how to prioritise the tests you want to conduct, and what an acceptable win rate for personalisation testing is.
What you can also discover in this episode:
- Aris’ background and role at Foxtel
- Why patience is the key when it comes to user experiences
- Why you need to be measuring the end goal versus click through
- How Foxtel approaches personalised user experiences
- Jumping at shadows – why you should dig deeper into your data before you react
- Foxtel’s stellar team and how they have impacted the organisation
- Should you be watching data on an hourly basis?
- Storing the data – How to access your past findings
- Hitting 150 experiments – what that’s done for Foxtel
- The future of Foxtel
- Aris’ recommendations for those embarking on similar projects
Links:
Aris Kinnas : Linked In
Aris Kinnas : Email
Foxtel : Website
Louisa Dahl: LinkedIn
Interactive Minds Website
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How Strava Brought Their Paid Acquisition in House with Cathy Tanimura
Being able to get a clear and detailed insight into how prospects engage with your business from the top of the marketing funnel to the bottom is immensely valuable. And sometimes the most effective way of doing this is by doing it yourself.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Louisa welcomes senior director of analytics and data science at Strava, Cathy Tanimura. As one of the world’s leading apps for helping runners and cyclists analyse and manage their performance, Strava is no stranger to data. However, when it came to tracking acquisitions, the data was less than ideal. This inspired Cathy to a challenge – bring the whole acquisition and analytics kit and caboodle in house.
Listen in as Cathy shares how she and her team embarked on the project to bring the company’s paid acquisition tracking, media buying and analytics in house, what it involved step-by-step, how to make it as quick and easy as possible, and the best way to go about it if you’re thinking of a similar strategy for your own organisation.
Here’s what to look forward to in this episode:
- A look at Cathy’s career progression
- How she manages both analytics and data science teams
- How these teams function within the organisation
- What a typical day looks like
- What inspired the project
- What data gathering and analysis looked like before
- The steps involved in the project
- Challenges along the way
- How they managed to complete it in only a few months
- How they use it to tweak and optimise spend
- Some of the great insights they’ve gained
- How to determine if in-house is right for you
Links:
Cathy Tanimura: Linkedin
Strava app
Louisa Dahl: LinkedIn
Interactive Minds Website
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Rather than being a fringe, ad-hoc marketing tactic, a well-defined, long-term influencer marketing program can be a star performer in your overall promotional mix.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Louisa talks with one of the world’s leading innovators in the influencer marketing space, and head of global influencer marketing at the technology giant SAP, Ursula Ringham. In her role at SAP, Ursula has proven that even a B2B business with a complex product offering can effectively use influence marketing as a promotional tool, and see excellent results.
Listen on and discover how Ursula uses influences marketing in practice, how she establishes and builds relationships with top influencers, how she gets the most bang for the buck out of the content they produce, and how it can prove a valuable marketing strategy for any type of business.
Here’s just some of what Louisa and Ursula cover in this episode:
- Ursula’s journey into influencer marketing
- Where influencer marketing fits in the bigger picture at SAP
- How a B2B company uses influence marketing in practice
- Why you need to have a scope of work in place for influencers
- The type of content you can generate through influencers (and a hint it’s not all about social)
- Finding and establishing relationships with influencers and thought leaders
- Campaign example: The Catalyst Program
- How to get a whole lot of content from a single controlled ‘event’
- Informing influences and creating authentic conversations
- How to create evergreen content and keep it working
- Effectively using influencers for amplification
- How to set benchmarks for an influencer program
Links:
Ursula Ringham: Twitter
Ursula Ringham: LinkedIn
Ursula Ringham: email
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
How Team Planning and Cohesion Can Create a Positive Workplace with Flight Centre’s Ashleigh Conwell
Effective teamwork is at the heart of any successful organisation. And it’s through building happy, cohesive teams that we aid collaboration, unleash creativity and boost productivity.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Ashleigh Conwell, marketing implementation manager at Australia’s largest retail travel group, Flight Centre, joins Louisa for a look behind the curtain of how she has established an enviable team culture, and in-turn, developed as a leader.
During their conversation, Louisa and Ashleigh look at how to leverage the natural instincts of a team to improve collaboration and increase productivity; how to keep a team accountable and engaged; and how Ashleigh has used some unconventional techniques to improve team dynamics.
What to look forward to in this episode:
- What’s involved in the role of marketing implementation manager
- Advice on adapting to a newly created marketing role
- Flight Centre’s Women Wise initiative, and steps for creating your own
- Team planning and cohesion defined
- The family, village, tribe team structure methodology
- Why expectation sessions are key in team building
- How to structure effective planning and follow-up sessions
- Using the Love Languages concept to boost team cohesion
- Managing different communication styles
- Developing an effective 90-day planning process
- Top tips and advice for developing your skills and staying up to date
- The importance of seeking advice and asking for help
Links:
Ashleigh Conwell: LinkedIn
Ashleigh Conwell: FlightCentre
Ashleigh Conwell: Women Wise
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
When it comes to marketing automation, demand generation engine can provide an effective and accountable way of providing an on-going stream of qualified marketing leads to your sales team.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Louisa gets her marketing geek on with James Gunn, marketing operations manager at Australia’s largest enterprise software company, TechnologyOne. James is a marketing automation specialist and former consultant who has spent his career working with high-profile technology companies in the UK and Australia.
During the episode, James and Louisa work through a case study of how James and the marketing team at TechnologyOne has implemented a demand generation system that not only provides the sales team with on-going stream of quality leads, but that has also lifted the perceived value of the marketing function within the business.
What to look forward to in this episode:
- A background to James’s career and his role at TechnologyOne
- Why he’s so passionate about marketing having a seat at the revenue table
- The best way to approach a project like this internally
- Moving from a single to multi-touch attribution model
- Marketing automation tools James is using
- What does a demand generation engine actually mean
- Creating a demand generation engine at TechnologyOne – step by step
- Making the best use of external consultants
- Defining what a lead generation process looks like
- Building an automation journey that makes sense to the customer
- Making the most of existing systems like Marketo
- Important metrics around using a demand generation engine
- Results, key learnings and tips
Links:
James Gunn - LinkedIn
TechnologyOne - website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
If you want to understand the pain points and frustrations your customers are experiencing, a survey is your key to getting things right.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Louisa chats with Ryan Levesque the man behind international bestseller, The ASK Method. It was named the #1 Marketing Book of the Year, and was heavily featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur. The ASK method Company strives to teach entrepreneurs how to launch and grow their business online through their online training, coaching programs, and live workshops.
His latest book Choose seeks to tackle the important questions surrounding starting a business, and helps his readers avoid the biggest mistakes when it comes to launching.
Ryan’s incredible story has seen him evolve into one of the marketing industry’s more prominent thought leaders. In this episode, Ryan explains what pushed him to leave neuroscience behind and start carving a new career path. He highlights some of his trial and error methods, while explaining how you can get to know your customers better through effective surveys.
Also featured in this episode
- Ryan’s extraordinary back story - How Scrabble tiles spelt big business
- The hectic day-to-day schedule within Ryan’s business and why he loves it
- How Ryan found and developed his evergreen marketing skills
- Why you should be using surveys to understand your customers
- What is SMIQ, and how can it mean better business for your brand
- Going in a new direction? – Why you need a deep dive survey
- How frequently you should publish surveys
- Avoiding customer-survey fatigue
- Ryan’s new book ‘Choose’
- How to know your market is the right size – should you change things up?
- The amazing edge Google trends can give your business
- Why Ryan is a stickler for trial and error vs going all in
Links:
FREE Choose Book : Website
Ryan Levesque: Website
Ryan Leveque: LinkedIn
Louisa Dahl: LinkedIn
Interactive Minds Website
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Facebook is undeniably one of the leaders in social media innovation. Although they have maintained this position for well over a decade, Facebook still has to contend with marketing and development challenges, just like other global organisations.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this podcast is for you.
In this episode, Louisa speaks with the highly acclaimed senior marketing and communications specialist Wes Finley. In 2016, Wes joined the Facebook team as their Social Media Marketing Lead, taking responsibility for their social media channels including publishing, analysis, measurement and collaboration. Wes has an extraordinary work history, gaining a majority of his experience when he stepped in as Global Social Operations Director for Coca Cola and Live Content Manager for CNN.
Wes has a truly original approach to social media management and in this episode, we get a fascinating glimpse into the mind of the social media mogul. He walks us through some of his tried-and-true social media best practices, how we can build the best collaboration platforms and tackles the question - should we be investing so much in paid social content?
Also featured in this episode:
- How Wes became a social media pioneer
- Working behind the scenes at Facebook
- How to build a collaboration platform
- How much content should be campaign based
- Should paid content be a necessity
- Why Twitter is a lifeline for Facebook
- How global audiences utilize Facebook
- How Wes manages moderation on the collaborative platforms
- How Facebook facilitates repurposing and leveraging its content
- Uncovering the most surprising thing Wes has come across as Facebook
- The social media marketing topics that work better than the rest
Links:
Wes Finley: LinkedIn
Social Media Geek Out: Facebook
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
There is a delicate balance between growth and brand marketing - if you want to get it right, you just need to have the correct recipe.
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this podcast is for you.
In this episode, Louisa speaks with Alex Holmes, the man behind marketing and partnerships at the support as a service (SaaS) start-up, Influx. Influx manages customer conversations and queries for brands and tech companies, with speedy, global support, 24/7. Alex has acquired a strong background in online marketing, with his previous experience as the Head of Marketing at Envato and the senior marketing manager at TripIt paving the way. After joining Influx back in 2016 Alex is now an integral part of Influx’s success story.
Alex has a wealth of insightful ideas when it comes to growth and brand marketing. In this episode, we dive deeper into his thoughts surrounding launch planning, the three competing components that can make life tough, and Alex’s ingenious methods of tracking URLs and Google Analytics.
Also featured in this episode
- Influx, what they offer and how they do it so well
- Alex’s experience with rebranding projects, and why they get him excited
- The social media channels you should choose
- Twitter, is it better than the rest?
- Why brand marketing is so much fun
- The concrete benefits to launching content regularly
- What a clear cut marketing strategy means to Alex
- Why it’s not always easy to convince your CFO
- How Influx tracks URL and Google Analytics
- How Alex stays up to date with marketing trends
Links:
Alex Holmes : LinkedIn
Influx : Website
Louisa Dahl: LinkedIn
Interactive Minds Website
Join Interactive Minds' Facebook Group
Thought leaders are often seen as an authority within their niche, based upon their expertise and knowledge. As a marketer, what if you could be the authority and develop your own thought leadership platform, bolstered by your unique marketing expertise?
Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. She is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast is for you.
In this episode, Louisa speaks with multi award winning marketer, Tamara McCleary. Tamara is the CEO of Thulium, the social media marketing agency that focuses on strategy, storytelling and analytics. Tamara is a pioneer in data driven social media marketing, advising some of the globe’s top technology companies such as Verizon, IBM, Mercer, Dell EMC, and AWS. Her dynamic approaches to digital marketing has won her the esteemed title of #1 Most Influential Women in MarTech by B2B Marketing, as well as Top Digital Marketer by Brand 24 in 2019.
Tamara has a unique and refreshing outlook on how great marketing strategies can be implemented. In this episode, she highlights some of the hurdles we can all face including AI and new tech, proving your worth as a digital marketer and why you should be building a thought leadership platform.
Also featured in this episode
- Tamara’s backstory – From registered nurse to world renowned entrepreneur
- Why you should find your niche
- How remote workforces are the future
- Tamara’s business model of collaboration not competition and why it works
- How storytelling is vital for the modern digital marketer
- Proving a marketer's worth using data and statistics
- Why all of our expectations are changing because of AI
- The human-machine relationship and the risks we all face
- Creating a thought leadership platform and standing out from the competition
- How to choose the right social platforms for the content you share
- The real reason you should keep it positive and avoid politics
Links:
Thulium Academy Thought Leadership Course (free!)
Tamara McCleary : Website
Tamara McCleary : Twitter
Thulium: Website
Tamara McCleary: LinkedIn
Interactive Minds Website
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Join Interactive Minds Founder and experienced marketer Louisa Dahl for weekly conversations with passionate marketers, innovators and digital leaders as they detail their specific recipes for success.
Louisa will share case studies and how to's and help to uncover tangible takeaways for the marketer who wants to do their best work.