Big Ideas Rural: Recent Episodes

Big Ideas Rural

Hosted by Tori Kopke, here to answer questions from the audience across an array of topics. Starting with a mini marketing series that has now lead to episodes covering work life balance, future proofing your business, juggling the holiday pressure and more. This podcast is an oasis for rural business listeners looking for somewhere to fit in, in the fast paced digital landscape.

What does it actually look like to run a growing online business behind the scenes?

In the final episode of this Behind the Scenes mini-series, Tori and her OBM Meredith pull back the curtain on the systems, communication, and leadership practices that keep Big Money Strategies running smoothly.

From why they rarely have meetings, to how they use Slack and Airtable to manage projects, client journeys, launches, and team communication, this episode is a practical look at what sustainable business operations really look like.

They also unpack how they approach hiring, launching new offers, managing contractors, continuous improvement, and why building a business isn't about holding everything in your head—it's about creating systems your team can trust.

If you've ever wondered what happens behind the scenes of a business that continues to scale without constant chaos, this episode gives you an honest look inside.

🔑 Inside this episode:

Why Tori and Meredith rarely hold meetings
How Slack has transformed communication across the team
Why Airtable is the "single source of truth" for the business
How project management supports sustainable growth
The systems behind launches and new offers
How AI supports the team without replacing people
The importance of transparency with contractors
How they hire and onboard new team members
Why continuous improvement is part of every process
What solo business owners should look for in their first hire

👉 If you're finding yourself overwhelmed by keeping everything in your head, this episode will show you how better systems, communication, and delegation create a business that's built to grow.

What does an Online Business Manager actually do?

And where does the CEO role stop?

In this behind-the-scenes episode, Tori and her OBM Meredith unpack exactly how they work together inside Big Money Strategies, from strategic vision through to day-to-day execution.

As businesses grow, there comes a point where holding everything in your head simply isn't sustainable. Scaling requires more than hard work. It requires clear roles, strong systems, trust, and a team that knows exactly who owns what.

Tori shares how she approaches her role as CEO, why she believes strategy should always come before execution, and how Meredith turns big ideas into structured, repeatable systems that keep the business moving forward.

They also discuss AI, delegation, coaching, decision-making, and why having someone who challenges your thinking—not simply agrees with you—is one of the biggest advantages a growing business can have.

If you've ever wondered what happens behind the scenes of a successful online business, this episode offers an honest look at the systems, leadership, and collaboration that make sustainable growth possible.

🔑Inside this episode:

The difference between the CEO and OBM roles
Why scaling requires structure—not just more effort
How Tori and Meredith divide responsibilities
The role AI plays inside their business
Why education is a non-negotiable for their team
How they make strategic decisions together
Why disagreement can strengthen a business
The importance of delegation and clear ownership
How coaching influences business direction
Why client experience drives every systems decision

👉 If you're growing your business and finding yourself bottlenecked by doing everything yourself, this episode will help you understand what support can really look like behind the scenes.

In this special Behind the Scenes episode, Tori sits down with her OBM (Online Business Manager), Meredith, for an honest conversation about systems, scaling, leadership, and what it really takes to support a business beyond the founder.

For years, Tori built Big Money Strategies through a combination of strategy, delivery, and sheer determination. But as the business grew, it became clear that scaling would require more than just working harder.

It required systems.

It required structure.

And it required support.

In this episode, Tori and Meredith pull back the curtain on their working relationship, how Meredith transitioned from client to OBM, and the operational changes that helped create a more scalable business model.

They also explore the difference between a Virtual Assistant and an OBM, why trust is essential in leadership teams, and how having someone who thinks differently can strengthen business growth.

If you've ever wondered whether you're doing too much yourself, or what support actually looks like behind the scenes of a successful business, this episode offers a refreshingly honest look at what scaling really requires.

🔑 Inside this episode:

Why Tori knew she needed an OBM to scale
How Meredith transitioned from client to team member
The operational bottlenecks that were limiting growth
Why client experience and systems matter
The difference between a VA and an OBM
How continuous improvement shapes business growth
The role trust plays in a leadership team
Why hiring someone who thinks differently is an advantage
How systems create more space for delivery and leadership

👉 If you're building a business that feels heavily dependent on you, this episode will challenge you to think differently about support, systems, and sustainable growth.

In this episode we cover: * The exciting rebrand currently underway and why it feels like the grown-up version of my business * Working with branding specialist Sheridan Burns and photographer Sophie Jane Photography * Why we're moving away from Kajabi after five years * The shift to ConvertKit, Squarespace, Airtable and purpose-built platforms * Preparing the business for two months of travel across the United States * How I'm "bulletproofing" client delivery while working across multiple time zones * My current thoughts on AI, ChatGPT and Claude * Why I'm using AI more for systems, automation and strategy than content creation * The difference between workshops and masterclasses, and why workshops are becoming a core part of my business model * What's working with trial reels and recent social media growth * The growth of The Regional Experts and the impact clients are creating across regional Australia * Navigating the first year without having a child at home full-time * Finding balance between business growth, motherhood and personal fulfilment * What's coming next on the podcast

Resources mentioned * ConvertKit * Squarespace * Airtable * ThriveCart * Claude * ChatGPT * The Regional Experts * Monthly workshops

Connect with Tori Come and say hello on Instagram and let me know what questions you'd love answered in future behind-the-scenes episodes. This new series is your chance to peek inside the business, ask questions and hear what's really happening as we grow, scale and navigate the realities of running a regional business.

Apply to join the Regional Experts here.

Connect with me on Instagram here.

This is the final episode of the AUTHORITY season — and it might be the most important one.

Because by now, you don't need more strategy.

You don't need more information.

You don't need another course, checklist, or framework.

You need a decision.

In this episode, Tori brings the entire season full circle and challenges the real reason many women stay stuck — not lack of knowledge, not lack of skill, but the absence of a clear decision to lead.

Authority isn't a milestone you reach.

It's a standard you choose.

And once that decision is made, everything shifts:

Your messaging becomes clearer

Your pricing becomes firmer

Your standards rise

Your positioning sharpens

Tori also shares her own turning point — the moment she decided to step into authority in regional business, long before there was proof it would work.

Because confidence doesn't come before action.

It follows it.

If you've been listening to this season, nodding along, feeling like something needs to change — this is your moment to stop waiting and move.

🔑 Inside this episode:

Why authority is a decision, not a milestone
The real reason you haven't moved yet
How confidence is built after action, not before
The identity shift required to lead in your industry
Why being polarising is part of leadership
How authority changes your standards, pricing, and boundaries
The difference between knowing and actually deciding

👉 If you're ready to stop waiting and step into authority, Tori invites you to apply for The Regional Experts Mastermind.

https://www.theregionalexperts.com/mastermind

👉 DM me "EXPERTS" on Instagram to start the conversation.

https://www.instagram.com/tori.kopke/

In this episode, Tori zooms out and shares what she's seeing across the market right now — and why this moment matters more than most people realise.

With tools, platforms, and trends changing almost weekly, it's easy to feel like you're falling behind or chasing the next thing. But the truth is, the women who are winning right now aren't chasing tools.

They're building unshakable foundations.

In this episode, Tori breaks down the three core pillars that underpin every scalable business — sell, attract, deliver — and why those fundamentals matter more than ever in a rapidly evolving digital landscape.

She also shares what's actually changing in buyer behaviour:

Buyers are more discerning
Trust is harder to earn
Noise is at an all-time high

And in that environment, volume is not the answer. Authority is.

If you've been sitting in hesitation, overthinking your next move, or waiting for the "right time" — this episode is your reminder that waiting is not neutral.

It's costing you.

🔑 Inside this episode:

Why tools and trends are distractions without strong foundations
The three pillars every scalable business is built on: sell, attract, deliver
How buyer behaviour is shifting in 2026
Why specificity, consistency, and depth are now the advantage
The real opportunity for regional women in a global market
Why inconsistent positioning is eroding trust
The hidden cost of waiting and delaying decisions

👉 If you're ready to stop waiting and start building a business that compounds, Tori invites you to apply for The Regional Experts Mastermind.

DM "EXPERTS" on Instagram to start the conversation.

If you constantly feel like you have to justify your pricing, explain your services in detail, or prove your credibility in every sales conversation — this episode is for you.

Because the problem isn't your confidence.

The problem is positioning.

In this episode of the Authority season, Tori breaks down the over-explaining trap many service providers fall into — and why constantly defending your value is a symptom of weak upstream authority.

When your positioning is clear and your authority is visible, sales conversations change completely. Instead of convincing, defending, and explaining, the conversation shifts to logistics: how to get started, timelines, and next steps.

That's the difference between selling hours and getting paid for your thinking.

Tori also shares her own story of walking away from a government contract that priced her perceived value at $20 per hour — and how shifting away from hourly pricing completely transformed her business model.

If you're ready to move out of the time-for-money trap and into authority-based pricing, this episode will challenge how you approach both sales and positioning.

🔑 Inside this episode:

The over-explaining trap that drains your authority
Why sales calls should be logistics conversations
How positioning pre-sells your services
The shift from charging for hours to charging for expertise
Why premium positioning reduces price objections
How visible authority separates your self-worth from your pricing

👉 If you're ready to stop selling hours and start getting paid for your expertise, Tori invites you to apply to join The Regional Experts Mastermind.

DM "EXPERTS" on Instagram to start the conversation.

In this episode of the AUTHORITY season, Tori pulls back the curtain on exactly what she'll be teaching in her upcoming masterclass: How to Become a Regional Expert and End the Time-for-Money Trap.

If you've ever felt like you're doing great work but still having to over-explain your value, justify your pricing, or constantly prove yourself in sales conversations — this episode will resonate deeply.

Because being good and being known are not the same thing.

Many service providers stay stuck in operator mode: delivering, over-delivering, and staying busy. But the businesses that scale move beyond service delivery and into authority positioning — where clients arrive already trusting the expertise behind the offer.

In this episode, Tori shares the two core strategies she'll teach in the masterclass and why this moment — especially in a rapidly evolving digital landscape shaped by AI — is the time for regional women to claim authority positioning online.

She also shares the strategic reasoning behind a controversial launch decision: no replay.

For the first time, this masterclass will only be available live — and that decision wasn't based on vibes, but on data.

🔑 Inside this episode:

Why being good at what you do is no longer enough
The authority shift from operator to industry expert
How authority changes your pricing power
Why visibility must support positioning
The difference between quantity marketing and impact marketing
How Tori uses data to optimise launches and marketing strategy
Why this masterclass will have no replay

👉 Join the live workshop:

How to Become a Regional Expert and End the Time-for-Money Trap

link to register: https://www.theregionalexperts.com/masterclass-2026

March 12 | Live only (no replay)

Remember when Reels were all dancing, pointing, lip-syncing — and going viral meant you "made it"?

It worked. But there was zero substance.

In this episode of the Authority season, we're unpacking the difference between visibility and authority — and why optimising for attention instead of trust is exhausting, unsustainable, and quietly eroding your positioning.

Because here's the truth:

Getting seen and getting trusted are two very different things.

If you're constantly performing for the algorithm, chasing trends, or feeling deflated when "good content" doesn't hit — you're building around noise, not leadership.

Authority-led visibility is built differently.

It's slower. Clearer. Repetitive. Intentional.

And it compounds.

Inside this episode, Tori breaks down how to move from attention-seeking marketing to authority-building positioning — and why the question isn't "How do I grow faster?" but "What do I want to be known for?"

🔑 Inside this episode:

The difference between visibility and trust
Why algorithm-chasing leads to burnout
How repetition builds positioning power
Why authority simplifies your marketing
The danger of diluted messaging
Using AI as infrastructure — not identity

👉 Join the live masterclass:

How to Become a Regional Expert and End the Time-for-Money Trap

March 12 | 60-minute workshop

DM "MASTERCLASS" on Instagram to register, or click the link to join: https://www.theregionalexperts.com/masterclass-2026

Being good at what you do? That's the baseline now.

In today's market, competence secures loyalty — but it does not secure demand. Your clients aren't choosing between you and the person an hour away anymore. They're choosing between you and the entire internet.

In this episode of the Authority season, we unpack why "being good" is no longer a differentiator in rural and regional business — and why visibility, positioning, and authority are now the leverage points that drive scale.

The geography walls are gone. Buyers are researching, Googling, comparing, and fact-checking before they ever reach out. If your digital presence doesn't reflect your real capability, you're losing opportunities you don't even know existed.

This episode will shift you from "I do great work" to "I am the obvious choice."

🔑 Inside this episode:

Why competence is now the bare minimum
The shift from local reputation to global comparison
How perceived authority drives pricing power
Why visibility compounds credibility
The danger of relying on word-of-mouth alone
The difference between being good and being the leader

👉 Tori is hosting a masterclass:

How to Become a Regional Expert and End the Time-for-Money Trap

March 12 | 60-minute live workshop

DM "MASTERCLASS" on Instagram to register, or head to this link: https://www.theregionalexperts.com/masterclass-2026

The person who looks more authoritative online is often perceived as more competent. Even if they are not.

In this episode, I unpack why competence is now the entry requirement, not the advantage. And why regional women, in particular, cannot afford to rely on word of mouth reputation alone.

If you have built something solid but still feel like you are competing on effort, explaining your pricing, or being overlooked by louder voices, this one is for you.

Being good built your foundation. Authority is what builds your future.

If you are ready for the next step. Book an interview with Tori here.

Check out the Regional Experts here.

Authority isn't a milestone. It's a decision.

In this first episode of the Authority season, we unpack what it really means to stop being optional and start leading. Not influencer authority. Not borrowed credibility. Real authority — built on lived experience, clear positioning, strong opinions, and the willingness to take up space.

In a maturing market filled with AI noise and endless volume, authority isn't about posting more. It's about clarity, conviction, leadership, and responsibility. It's about recognising that if you create outcomes, you have a responsibility to lead with that expertise.

We explore why waiting to be chosen keeps regional women stuck — and why recognition only comes after you decide to lead. Because the truth is: the market doesn't hand out authority. You claim it, act like it, refine your positioning, and the recognition compounds over time.

This season, we're diving into authority-led visibility, selling without convincing, expanding beyond your postcode, and building a business that supports real leadership.

If you're ready to stop softening your message, stop underpricing, and stop waiting for permission — this season is for you.

🔑 Inside this episode:

Why authority is a decision, not a qualification
The difference between influencer authority and real authority
How tall poppy syndrome keeps regional women small
Why recognition follows leadership (not the other way around)
The responsibility that comes with expertise

We can hustle, we can muscle, we can get gritty — but at some point, the cracks start to show. In this final episode of NEXT, Tori shares why what got you here isn't what will take you to your next level of business growth.

Through honest reflection on the things she's had to close, shift, or outgrow in her own business, Tori shows that evolution isn't failure — it's refinement. She explores the difference between effort-based growth and strategy-based growth, and why clarity and design always outperform "doing more."

If you're feeling like your old strategies just aren't landing anymore, this episode will help you see that it's not a setback — it's your signal to evolve.

🔑 Inside this episode:

The business strategies and offers Tori let go of (and why)
Why repeating what worked before keeps you stuck
The real difference between early-stage traction and long-term scalability
How to refine your business for your next level
Why clarity, design, and trust matter more than hustle

👉 Join the waitlist for the Regional Experts Mastermind:

If you're ready to make 2026 your next-level year, head to theregionalexperts.com/mastermind to join the waitlist and get first access to openings.

Doing great work isn't the problem — being seen for it is. In this episode of Big Money Strategies, we dive into what it really takes to move from being the best-kept secret to becoming the recognised expert in your space.

Tori unpacks why so many women stay stuck in "convincing energy" — waiting to be ready, waiting to be discovered, or waiting for someone else to give them permission to lead. We explore how to make the mindset and positioning shift from quietly delivering incredible results to owning your authority publicly and confidently.

If you're ready to stop hiding behind humility and start leading with visible authority, this episode is your permission slip to go bigger.

🔑 Inside this episode:

The cultural and mindset traps keeping women small (hello, tall poppy syndrome)
Why "doing great work" isn't enough to get noticed — and what to do instead
How to shift from convincing energy to confident energy
The simple mindset shift that turns expertise into authority
What visible leadership looks like for regional experts in 2025 and beyond

👉 Join the waitlist for the Regional Experts Mastermind — doors reopen in 2026.

Get first access, exclusive bonuses, and early invitations by heading to theregionalexperts.com/mastermind

If you've ever felt like you're doing all the things — posting more, showing up more, chasing trending hooks — but not seeing real results, this episode is your reset.

Tori breaks down the visibility myths that keep established women in business stuck on the hamster wheel of performance-based marketing. Because more content doesn't equal more profit — strategic, authority-led visibility does.

You'll learn how to shift from convincing energy to confident energy, why authority attracts ready buyers, and how one consistent message can outperform a hundred random posts. Tori also shares her behind-the-scenes journey from burnout to aligned visibility, including the infamous "Instasite" experiment that broke the internet.

If you're ready to build visibility that converts to dollars (not just dopamine hits), this episode will change how you show up.

🔑 Inside this episode:

Why more content doesn't always mean more growth
The emotional cost of the content hamster wheel
How to shift from consistency for its own sake to credibility-based visibility
The difference between being visible and being authoritative
How to lead with conviction instead of convincing

Applications are open for The Regional Experts. You don't need more waiting — you need movement. Apply today to lock in 2025 pricing and start building what's next. Go to https://www.theregionalexperts.com/appply-vsl to secure your spot!

If your income stops when you stop working, you're trapped in the time-for-money cycle — and it's keeping you from real growth. In this episode of Next, we explore how selling time caps your earning potential, fuels burnout, and turns your business into a job you want to escape.

We'll unpack why your efficiencies shouldn't penalise you, how to make the mindset shift from hourly rates to value-based pricing, and what it looks like to sell transformation instead of time. Tori shares her own journey from overworked to outcome-driven — and how this one pivot changed everything.

This episode is your permission slip to stop trading time for money and start building a scalable business model that pays you for your brilliance, not your busyness.

🔑 Inside this episode:

Why selling time caps your income and your energy
How efficiency can actually decrease your earnings
The shift from time-based to value-based pricing
How to package your expertise into productised offers
Why selling results builds freedom, scalability, and sustainability

Applications are open for The Regional Experts. If you are ready to take some serious action, apply now to lock in 2025 pricing. Click here to apply!

If you've ever felt like you keep hitting the same income ceiling — stuck between $5k and $9k months, working harder but not seeing bigger results — you're not alone. In this episode of Next, we're unpacking the invisible $100k ceiling that so many established regional businesswomen bump into, and how to finally move through it.

We explore why growth stalls even when effort doesn't, what's really behind the structural limits in our businesses, and how to redesign our offers, visibility, and sales systems for the next level. This isn't about working harder — it's about working differently.

You'll hear how we can shift from hustle-built habits into strategy-backed structure, why simplification is the secret to scaling, and how to build a sales ecosystem that converts without chasing. It's time to normalise that hitting a ceiling isn't failure — it's mastery of the first phase. Now, let's break through it.

🔑 Inside this episode:

What the $100k ceiling really is and why we all hit it
Why working harder stops working
The three levers that unlock your next level: offers, visibility, and sales systems
How structural limits (not effort) keep us stuck
Why simplification and refinement drive sustainable growth

Join Tori's Your Next 100K Masterclass on November 11th — it's free for the first 100 seats. You'll also receive a bonus Next 100K Revenue Calculator to pinpoint your growth levers.

DM Tori "100K" on Instagram @tori.kopke or visit theregionalexperts.com.au to save your spot.

If your calendar's packed but your profit isn't growing, this episode of Big Money Strategies is going to hit home. So many regional women are hustling harder than ever — booked out, busy, showing up online — but still not seeing the income they deserve.

In the first episode of the Next series, Tori breaks down why your first 100K business model won't get you to your next 100K. She unpacks the hidden revenue leaks, visibility myths, and system gaps that quietly cap your growth. You'll learn how to shift from survival to scale, simplify your structure, and finally build a business that grows — not one that just keeps you busy.

🔑 Inside this episode:

Why a full calendar doesn't equal a full bank account
The difference between working harder and building smarter
The four levers that actually drive scalable growth (offers, systems, visibility, and sales)
How to identify revenue leaks that keep you stuck in hustle mode
Why simplification — not more effort — is your next step to scale

🎓 Want to learn how to scale sustainably?

Join Tori's Your Next 100K Masterclass on November 11th — it's free for the first 100 seats. You'll also receive a bonus Next 100K Revenue Calculator to pinpoint your growth levers.

👉 DM @tori.kopke on Instagram with "100K" to grab your ticket.

You already have the expertise. You already have the skills. The only thing holding you back from leadership is waiting for some arbitrary milestone, more followers, or another qualification to “prove” you’re ready. In this final episode of the Known series on Big Money Strategies, we talk about becoming the expert you already are — and what shifts when you finally own that role.

This is your confidence reset: from quietly doing great work in the background to stepping into thought leadership, claiming your space, and attracting opportunities that match your expertise. We’ll explore how to move through imposter syndrome with an evidence-based self-audit, anchor into your power message, and create a vision big enough to carry you into the next 5 years.

Because the truth is: you don’t need more learning. You need to step up and lead.

🔑 Inside this episode:

Why waiting to “feel ready” is keeping you small
How to do a self-audit to prove your expertise and beat imposter syndrome
Why results and reputation matter more than follower counts
How to anchor into a power message and clear offer
The importance of creating a bold long-term vision

👉 The Regional Experts Mastermind is open now. If you’re ready to stop hiding and step into visible leadership, let’s connect. DM Tori “call” on Instagram @tori.kopke to book a free strategy chat.

The next few years are going to reward those of us who are visible, decisive, and willing to claim space in industries that have overlooked regional leaders for too long. In this episode of Big Money Strategies, we dive into the predictions and opportunities shaping the future of regional leadership.

We explore why depth beats breadth in 2025, the rise of the micro-niche, and how to combine local credibility with global reach. We also discuss the dangers of waiting for “perfect” circumstances, the risks of staying on the hamster wheel of marketing, and why thought leadership — not more content — is the true driver of momentum.

This is a call to action: step into your authority, innovate, and do it scared if you have to. Because the leaders who claim their space now will be the ones building momentum, creating opportunities, and leading regional business into the future.

🔑 Inside this episode:

Why now is the moment for regional women to claim leadership
How micro-niches and specialization will win in 2025
The danger of staying small and invisible out of ego or fear
Why thought leadership — not just more marketing — creates momentum
How to move through the messy middle faster and elevate your positioning

👉 The Regional Experts Mastermind is now open. If we’re ready to step into leadership and create visibility that moves us out of the messy middle, let’s connect. DM Tori “call” on Instagram @tori.kopke to book a free strategy chat.

Visibility without capacity leads us straight into stress, missed opportunities, and that exhausting feast-or-famine cycle. In this episode of Big Money Strategies, we explore how to design our businesses to support visibility without burning out — so we can show up consistently, grow with ease, and stay in demand.

Together, we look at the lessons from pulling back on visibility in 2024, and how we can rebuild with stronger systems, intentional repurposing, and the Master Content Blueprint. We talk about why visibility isn’t about doing more, but about saying the same powerful message in many different ways — and how we can stretch our content further across platforms.

We’ll also look at what it means to prepare our businesses behind the scenes — building capacity, setting boundaries, and designing delivery models that actually support growth. With batching, team support, and AI-powered systems, we can all create visibility that fuels our thought leadership without draining our energy.

🔑 Inside this episode:

Why visibility without capacity leaves us burned out and inconsistent
How we can repurpose content strategically for maximum reach
The role of systems, team, and AI in making visibility easier
How to layer visibility strategies across long-form, short-form, and paid channels
What it looks like when our businesses support sustainable visibility

👉 The Regional Experts Mastermind is now open. If we’re ready to step into thought leadership and create visibility that actually works for our lives and businesses, let’s connect. DM Tori “call” on Instagram @tori.kopke to book a free strategy chat.

She shares the ripple effects of visibility and what it looks like to step fully into demand. From easier sales and elevated networks to controlling your client load and building a brand that’s no longer interchangeable — this is what happens when your thought leadership and visibility finally align. If you’re ready to leave behind the time-for-money trap and scale with strategy, this episode will show you what’s possible.

We cover:

Why clarity makes your visibility magnetic
How becoming known shifts your sales, brand equity, and confidence
The power of building authority as a regional expert
Why this work transforms not just your business, but your entire lifestyle

Visibility with strategy isn’t a luxury — it’s the unlock for sustainable growth and regional impact. And this is just the beginning.

In this behind-the-scenes episode, Tori unpacks the strategic thinking behind her latest masterclass and the evolution from The Power Project to The Regional Experts. If you've ever wondered how to turn thought leadership into real business growth — without burning everything down — this one’s for you.

Tori shares the foundational shift from “getting paid for your hours” to “getting paid for your brain,” and explains why visibility without positioning is just noise. You’ll hear her hot takes on the visibility hamster wheel, how to lead conversations instead of chasing trends, and why rural leadership is a massive untapped opportunity. This episode is especially practical for women ready to shift from general growth to owning a category of one.

We cover:

The real reason for rebranding the Power Project
Why visibility plans must match your lifestyle and business model
The most overlooked building blocks of thought leadership
What happens when you own your expertise and claim your space

Whether you’re semi-known or ready to be the go-to expert in your niche, this is your permission slip to scale with strategy — not stress.

The two cornerstones every regional woman in business needs to go from hidden gem to go-to authority.

Being brilliant at what you do isn’t enough if no one knows about it. In this episode of Big Money Energy, Tori unpacks what it really takes to become known as an expert — and why simply “doing more marketing” won’t cut it.

You’ll hear how to identify the core elements that make your expertise undeniable, and how to pair that with strategic visibility so you’re no longer the best-kept secret in your industry. From building a powerful core message that “enters the room before you do,” to navigating the challenges of positioning yourself when you live in a small town, this episode is a practical roadmap for rural women ready to raise their profile.

Tori also shares why owning your space and naming your expertise allows you to charge more, step out of competition, and become a category of one.

🔑 Inside this episode:

Why marketing without positioning is just noise
How to build a brand around a single, powerful core message
What it means to claim your space as a regional expert
The sweet spot where visibility and positioning create unstoppable growth

If you’re tired of spinning your wheels on social media and want to map out your cornerstones for visibility and authority, this episode is your starting point.

👉 Join Tori’s free live masterclass on September 4th to go deeper into the blueprint for becoming a regional expert. DM her “masterclass” on Instagram @tori.kopke or head to theregionalexperts.com.

You can be the best in your field… but if no one knows, you’ll keep getting overlooked.

In this episode of the Known series, I’m digging into the visibility gap—why so many brilliant, seasoned experts remain invisible in their industry and how to start shifting into thought leadership with authority, conviction, and clarity.

We’ll talk about the mindset traps, the outdated messaging models that are holding you back, and the practical moves you can make today to go from “helpful and relatable” to “trusted and in demand.” If you’ve ever felt like you’re doing exceptional work behind the scenes but not being recognized publicly, this episode is your blueprint for change.

No more staying quiet. No more safe messaging. It’s time to step into your next level of leadership.

Join me for a deep dive into:

The real reason your dream clients aren’t choosing you
Why “how-to” content no longer builds authority
What true thought leadership looks like in today’s market
How to leverage what feels basic as your most powerful content
Why consistency beats perfection every time
You’re not the student anymore. You’re the expert. Let’s start showing up like it.

🎯 Ready to be seen as the go-to in your niche?

Want to dive deeper or get tailored support on what you hear in this episode? DM Tori on Instagram—she’d love to connect, answer your questions, and support your next big move.

If you’re doing world-class work behind the scenes but feel like you’re playing small publicly, this episode is your permission slip to step out of the shadows and claim your space as a leader. Tori shares practical strategies for shifting from “quiet achiever” to obvious choice in your industry — especially for rural and regional women ready to own their authority.

We dive deep into visibility that feels genuine (not egotistical), why your messaging must evolve with your expertise, and how to stop diluting your voice so you can finally be recognized as the go-to in your niche.

You’ll learn:

Why acting like a beginner is costing you sales, opportunities, and referrals
The #1 mistake experts make with their messaging in a maturing market
How to become memorable and referable (even in a noisy space)
Why local connection is your rural superpower
Practical steps to match your visibility with your true value

If you’re ready to step into thought leadership, own your story, and attract the right clients — this one’s for you.

Want to dive deeper or get tailored support on what you hear in this episode? DM Tori on Instagram—she’d love to connect, answer your questions, and support your next big move.

The way we sell has changed—and so has the way our clients buy. In this honest wrap-up to the Unfiltered series, Tori breaks down why urgency, countdown timers, and “move fast” tactics just don’t cut it in 2025’s market. Instead, today’s buyers crave depth, clarity, and trust—and they’re taking their time before saying yes.

In this episode, Tori shares:

Why slow, values-led sales are not a sign of failure, but a smart response to a maturing market
How buyer journeys have shifted—people want to binge your expertise, ask more questions, and move at their own pace
Practical strategies to build trust before you ever pitch: real conversations, longer nurturing, personalized connections, and making your waitlist a VIP experience
The surprising power of “selling like you want to be sold to”—and what next-level leadership looks like for rural and regional business owners right now

Get ready for permission to do sales your way, and walk away with real-world tactics that feel good—and work—in today’s crowded, discerning market.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject ✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

The rules of marketing have changed—and if you’re still using last year’s playbook, your results might be showing it. In this episode, Tori gets real about what’s no longer working, what’s actually moving the needle in 2025, and why connection and nuance will outpace volume every single time.

You’ll hear:

The outdated tactics to ditch (and the red flags your content needs a refresh)
Why deeper, more personal content—think stories, voice notes, behind-the-scenes—wins over generic, AI-fed marketing
How to personalise your message, lean into quality over quantity, and show up as the human behind your brand
Why visibility is now about presence and leadership, not just posting everywhere for the sake of it
Step-by-step examples of how Tori’s own content strategy has evolved (and why “fun” and “space” matter more than ever)

If your engagement is dropping, you feel bored with your own content, or you’re craving real impact and connection in your business, this episode is your permission slip to change things up and get seen for who you really are.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject ✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

Trust is no longer optional - it’s the currency your rural business needs to thrive in 2025’s “trust recession.” In this episode, Tori unpacks why traditional lead magnets and hype tactics have stopped working, and what it really takes to connect, nurture, and convert discerning buyers in today’s market.

You’ll discover:

Why we’re seeing a trust recession (and what it means for every offer you put out)
How buyer timelines are longer and decisions are deeper—plus what actually shortens the trust cycle
Practical ways to build trust: transparency, real-time behind-the-scenes, consistent presence, and authentic storytelling (not polished perfection)
Why dropping the “perfect launch” and lowering commitment barriers can dramatically increase your conversions
How industry leaders like Amy Porterfield and Jenna Kutcher are rethinking pre-launch, nurture, and open-cart strategies for a new era

If you’re tired of over-promising, want more long-term loyalty, or just need to hear that your real, values-driven self is your best sales tool, this episode is for you.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Check out The Power Project ✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book here

Feeling overwhelmed by too many “shoulds,” shiny tactics, and digital noise? You’re not alone—and you’re definitely not behind. In this raw, practical episode, Tori shares her real-time decision-making filter for leading (and staying sane) in a market designed to distract.

Inside, you’ll learn:

How to use energy, revenue, sustainability, and alignment as your decision-making North Star
The real reason you’re tired of content for content’s sake—and how to pivot your strategy to what actually feels good (and works!)
Why waiting for total certainty or external validation keeps you stuck (and what to do instead)
How buyer behavior is shifting in a “trust recession” and what your audience is really looking for from leaders now
Permission to make bold, quiet moves—even if it means launching scared or ditching what’s “always worked”

Whether you’re ready to ditch outdated strategies or simply want a clearer way to cut through the chaos, this episode will help you reset your leadership and trust your gut, even when the market is at its noisiest.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject ✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

What does leadership really look like when you’re building a business from the bush—and how do you keep your “word of the year” alive when life gets loud? In this unfiltered, mid-year reset, Tori shares why she’s tossing “nice” to the side and stepping into her role as a true industry leader. You’ll hear the behind-the-scenes on why this season is different, why it’s okay (and powerful) to ruffle a few feathers, and what it takes to elevate your business when you’re surrounded by the noise of shifting markets.

Key takeaways:

Why being relatable won’t get you paid—and why stepping up as an expert is the game-changer for rural women
How to reconnect with your word of the year (even if you’ve forgotten it!)
The “Project Elevate” approach to next-level growth—what it looks like to hold space for seasoned business owners and challenge the status quo
Permission to pivot: letting go of words, goals, or plans that no longer fit, and how real leaders evolve with the market
Sneak peek at what’s coming this season (think: trust recession, market shifts, and adapting strategy with heart)

Whether you’re feeling out of alignment, ready for a change, or fired up for the next level, this episode is your invitation to lean back into your word, your vision, and your unique leadership—even if it means being a little less “nice.”

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject ✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

After nearly 300 episodes, I’m sharing a raw and honest behind-the-scenes look at why I’m evolving the podcast format—and what it means for you.

In this kickoff to the Unfiltered season of the Big Money Strategies podcast, I’m pulling back the curtain on why weekly and even fortnightly episodes stopped working, how content burnout crept in, and what led me to create a slower, more intentional way of sharing value. We’re switching to seasonal episodes—designed to go deep, not wide—with each season centered around one powerful theme.

This shift is about honoring the messages that matter most, creating space for real transformation, and building a podcast that supports you through the ever-changing landscape of online business.

This season is made for rural and regional women redefining what leadership looks like. Women who are done with hustle culture and shiny quick wins. Women who crave sustainable, spacious growth and are ready to lead with clarity—even when the market shifts under their feet.

Tune in to hear how this new format supports not just me and my team, but you—the seasoned business owner navigating visibility, scaling, and lifestyle-first decisions in 2025 and beyond. Let’s build something meaningful, together.

We’re halfway through the year—and that makes it the perfect time to reflect, reassess, and refocus. In this episode, I take you behind the scenes of my mid-year business review. I’ll walk you through how I evaluate what’s working, what’s not, and the intentional decisions I make to course correct for sustainable growth. From post-launch reflections to visibility strategies, team leadership, and balancing life on the farm—this is a transparent look at what it takes to grow a business that actually fits your life.

Plus, get the scoop on what’s ahead for the Power Project, upcoming workshops, and how AI is helping streamline my business in exciting ways.

In this short but powerful episode, I’m diving into the two key traits I see in every fast-growing client I work with: commitment and leadership. These aren't secret strategies or shiny tactics — they're simple but powerful mindset shifts that can unlock massive growth in your business.

I talk about:

What commitment actually looks like when motivation disappears
How leadership plays out when things don’t go to plan
Why waiting for clarity is keeping you stuck
A real client success story that shows what’s possible when you back yourself fully

If you’ve been feeling stuck, plateauing, or just unsure of what’s next — this is for you. I’ll also share how you can work with me inside The Power Project, and how to access a $500 discount if you book a call by May 22nd.

In this episode of the Big Money Strategies podcast, I’m diving into what it really takes to scale your business beyond $5K months. If you’re consistently fully booked but still stuck in hustle mode, this is your invitation to shift.

I’m sharing a three-step roadmap to help you move from time-for-money and burnout into scalable offers, smarter systems, and visibility strategies that actually work. Whether you’re thinking about launching a group program or automating your onboarding, these are the exact pivots that make six-figure growth possible—without working more hours.

This is a sneak peek into what I’ll be teaching inside Small Town, Big Business—my signature masterclass for rural and regional women ready to scale sustainably. If you’re ready to stop playing small and start building a business that supports your life, not runs it, this one’s for you.

In this episode of Big Money Strategies, I’m taking you behind the scenes for a real, unfiltered look at what a typical day looks like running a business from our family farm in rural WA. Spoiler: it involves a lack of water, a toddler on the roof, and still serving clients at a high level.

From client coaching and content creation to parenting, farm life, and chaos control, I’m walking you through how I run a multi-six figure business without the calm, quiet workdays most people picture.

This one’s for the women doing big things in wild circumstances—because your life doesn’t have to look perfect to build a powerful business.

In this episode of the Big Money Strategies Podcast, I’m diving deep into one of the most important mindset shifts I’ve made in business: letting go of small town thinking and expanding beyond my postcode.

I built a multi-six figure business from a tiny Wheatbelt town with just 825 people nearby—and trust me, none of them needed a business coach. What changed everything wasn’t moving or working more hours—it was thinking bigger and showing up braver.

Here’s what you’ll learn:

Why your location doesn’t define your business potential
How I shifted from “Wheatbelt only” to serving clients all across regional Australia
The 3 key things you actually need to grow a business beyond your town
How to build confidence, show up online, and stop caring what the locals think
What offer structure, messaging, and mindset helped me grow without perfect conditions

If you’ve been holding back because of where you live—or because you're waiting for local validation—this is your sign to go bigger.

Let’s stop shrinking our dreams to fit our postcode—and start building businesses that reflect our full potential.

In this episode of the Big Money Strategies Podcast, I’m pulling back the curtain on how I run a multi-six figure business in just 14 hours a week—while raising kids and living on our family farm in rural Western Australia. Spoiler: it's not about hustle, it's about being intentional.

I break down my 30-day cycle approach and how it’s transformed my business from chaotic to calm. I share how I batch content, design my offers, and structure my client experience—all in a way that aligns with my energy, my menstrual cycle, and the reality of mum life.

Here’s what you’ll learn:

Why I ditched weekly planning and embraced the 30-day business rhythm
How I design offers that create time freedom (without sacrificing results)
Why syncing your business with your cycle matters—especially if you have ADHD
My systems for staying out of fight-or-flight mode and in full flow
How I serve my clients deeply without being at my desk 24/7

I also share a free training that’ll help you design a profitable offer that fits your lifestyle—just DM me “income” on Instagram. And if you want the full behind-the-scenes on my systems, team, and income strategy, check out my Six Figure Secrets masterclass for just $17.

Let’s build businesses that support our lives—not take them over.

n this episode of the Big Money Strategies Podcast, I’m giving you a behind-the-scenes look at what’s actually working for rural and regional businesses. We're cutting through the noise and ditching the unrealistic advice for strategies that are practical, proven, and effective—no fluff, just facts.

We dive deep into: 🔥 Why it's time to think big and chase those huge projects—even if they feel out of reach. 💬 How genuine connection is a secret power move for rural business success (and why it matters more than ever). ⏰ The game-changing magic of outsourcing to create space for growth (and how that space can attract more income).

Plus, I’m sharing details about an exciting upcoming retreat designed exclusively for my Power Project clients. It’s all about deeper connections, actionable strategies, and, yes, a little luxury too.

➡️ I'd love your feedback! Should the podcast stay fortnightly, or would you prefer to hear from me weekly? Slide into my DMs on Instagram and let me know—your input means the world!

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588 ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/ ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject ✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$

Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

Today, we’re talking about business growth and transformation. If you’ve ever felt stuck trading time for money or overwhelmed by conflicting advice while trying to grow on your own, this episode is for you. We’ll discuss the signs that it might be time to shift your strategy and how finding the right support can help you reach your goals with more clarity. I’ll share practical insights to help you move past what’s been holding you back and build a business that truly works for you. Whether you're working towards consistent 10k months or hoping for more financial freedom, let’s explore the steps that can bring you closer to your vision.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

Today we're diving into the essential steps to elevate your visibility and establish yourself as a thought leader in your industry. If you've ever felt invisible or overwhelmed in your business, you're not alone. Many entrepreneurs struggle with being too broad in their messaging, lacking consistency, and failing to showcase their expertise. In this episode, we'll explore how to refine your focus, build credibility, and create impactful thought leadership content that resonates with your audience. If you're ready to turn your dreams into dollars and become the go-to expert in your field, stay tuned!

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

I see school holidays as opportunities for family growth, not business hustle. January is my "free trial month"—a warm-up for the year before diving into February with clarity and purpose. I block out school holidays to focus on family, set clear goals, and prioritize what truly matters. This year, I'm all about integrating AI into my business, focusing on revenue-generating activities, and avoiding distractions like shiny new platforms. I've invested in my growth and surrounded myself with a powerhouse community to stay inspired. Let’s embrace 2025 with strategy, support, and excitement! Ready to level up? Let’s do it together.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

Join me as we dive into the power of elevating the customer experience—starting before the sale with meaningful relationships and engaging content. I’ll share my reflections on choosing "thrive" as the word of the year, and how embracing growth can transform both business and life. Plus, don’t miss the announcement of my free Mini Mastermind event on February 11–13! Packed with interviews, micro lessons, live content reviews, and coaching moments, it’s designed to give you actionable strategies and real-time feedback. Let’s gain clarity, momentum, and a fresh perspective together.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

My word for 2024 was "Fortify," and now I’m stepping into 2025 with "Elevate" as my focus—raising the bar for client experiences, business practices, and growth, one step at a time. In this episode, I’m sharing my predictions for the year ahead: how AI and automation will transform businesses, why personalization and connection are non-negotiable, and what the future of social media might hold (TikTok ban, anyone?). If you’re ready to elevate your business and thrive in 2025, this is for you!

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

This year, I’ve faced personal challenges head-on while scaling my business to incredible heights—proving that life can be tough, and business can still thrive. I’m diving into how I’ve enhanced customer value, embraced AI to save time (yes, there’s a cheat sheet!), and why I’ve restructured my mastermind program for deeper, more personalized coaching in 2025. From launching a website guide to growing my team to 5 members, I’m sharing all the wins, lessons, and plans for the future—including how you can build your own GPTs next year. Ready to rethink what’s possible? Let’s go!

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

This episode is all about maximizing impact with limited time. I share how to set clear financial goals, treat money as neutral energy, and focus on high-impact tasks. Learn to embrace the natural flow of the year, give yourself grace during slower periods, and use quarterly planning to stay on track. Plus, discover tips for batching content, capturing new ideas, and maintaining a positive mindset for sustainable growth.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

This episode tackles the foundations of business growth—like fixing broken systems and targeting the right clients—and why quick fixes don’t work. I share personal lessons on slowing down after a hectic season and address burnout by challenging the myth that “more” leads to transformation. We unpack “shiny object syndrome” and highlight the importance of focusing on foundational work over distractions. Let’s make 2025 the year of proactive growth. It’s time to get uncomfortable, do the deep work, and build a thriving business. Let’s go!

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

In this episode, we explore how to attract and engage clients who crave real solutions—not just feel-good vibes or quick tips. Position yourself as a trusted expert with actionable, results-driven strategies that address their deeper struggles. Discover why adapting your approach in 2024 is essential and learn about a new messaging framework to build trust and boost conversions. Tune in to redefine your approach and offer clients the transformation they’re looking for.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

In this episode, I’ll show you how to grow your business, even when you’re maxed out. Learn how to delegate, automate, and close efficiency gaps, plus grab my cheat sheet of 10 AI tools to save time. I’ll also share tips on setting boundaries and working with the right clients to avoid burnout. Tune in for quick, actionable steps to boost productivity and scale without the stress!

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

I’m back and feeling stronger than ever!

After a period of tough decisions and deep reflection, I’ve restructured my entire business for long-term growth. From revamping internal programs and refining my messaging, to shifting my podcast to a fortnightly release for better content—I’m all about scaling with intention. It’s been a journey, but stepping back allowed me to realign with my future goals.

Ready to talk efficiency, content, and connecting with your audience? Tune in as I share what’s next!

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

In this episode, we're diving into why falling in love with your offers is the secret to successful selling. We'll explore the importance of having a strong value ladder with a variety of offers at different price points. I'll share how specificity in your offers and genuine enthusiasm can make selling feel like inviting someone to try something amazing. Plus, I'll give you tips on avoiding jargon in your marketing and keeping your offers aligned with your business goals. Join me as we make selling an exciting and authentic experience!

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

✨ I’m offering a free 15 minute Strategic Roadmap Call. On this call we will: ✅ Identify some clear opportunities for you in your business ✅ Flag the gaps you might need to troubleshoot ✅ Plan your EXACT next step ✅ Discuss how I can help you continue to grow your business, attract dreamy clients and convert consistently for more $$$ Book: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=64427337

Today, I’m chatting about why simplifying your business strategies is a game-changer. I share a client success story that highlights the power of straightforward marketing and reveal how the coaching industry often pushes unnecessary complexity. I also talk about the moment I chose planting trees over posting on social media and the lesson in authenticity it taught me. Plus, I’ll explore why cutting out the excess and connecting with your audience can boost your business. Tune in and discover why the simplest route is often the most effective. Let’s focus on what truly matters and embrace unapologetic simplicity in our businesses.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

I'm diving into some exciting changes I foresee for 2024 and how we can adapt to stay ahead. We'll explore why a cohesive business strategy is more important than ever and how email marketing can play a pivotal role in your success. I'll also share details about a special interactive challenge I'm planning for our Facebook group, designed to bring us together and boost your business through compelling lead magnets and engaging email content. = Tune in to discover how we can turn chaos into conversions and make 2024 our best year yet!

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

I'm all about using AI to boost authenticity and productivity, not compromise it. Dive into my world where ChatGPT, Canva, and video editing software work their magic while keeping my content genuine. But hey, AI isn't perfect - I chat about its limits in crafting user-friendly experiences. Join me as we navigate the importance of staying real and transparent in the AI-driven business world.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

Hey everyone, Tori here! In today's episode, I am share insights on my Instagram performance, the importance of unique strategies, and my most popular content. I'm also discussing how freeing it is not to worry about content pillars, my Instagram stories and reels strategy, using InstaSight, thoughts on Threads, and plans to professionally design my grid. Plus, my focus on building a lean, systemized business.

Don't miss it!

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, I explain how to go beyond reels to showcase expertise and convert customers.

I offer strategies for using reels effectively and guiding customers to substantial content. We talk about focusing on customer solutions, Instagram algorithm changes, and original content. I also suggest moving followers to other platforms for deeper connections.

Tune in for tips to boost your Instagram engagement!

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In today's episode, I dive into the shifting online business landscape and how I’m handling the changes. I share key strategies like doubling down on what works in your business and nurturing genuine connections with your audience.

You'll hear about the importance of understanding and solving your audience's problems and aligning offers with their needs. I also discuss why deep relationships with clients matter more than following trends.

If you're ready to shift your focus from selling to serving and discover the secrets to thriving in a changing market, tune in now!

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, I dive into how I'm optimising my Instagram profile for conversions by focusing on reels and stories. Rather than stressing over the algorithm or content creation, I'm investing my time in building relationships. I discuss my strategic approach to creating an 'instasite' grid, which features carousels and static posts to boost engagement. Through ManyChat, I'm directing traffic to my links and ensuring top, mid, and bottom funnel content across platforms.

Tune in to hear how a thoughtful social media strategy can elevate your brand and nurture new followers.

Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, I delve into the power of Instagram stories for mid-funnel marketing, emphasizing intentional posting for audience connection. Explore my strategy, featuring content pillars like work-life balance and personal interests, intertwined with business insights. Join me as I share plans for self-care routines, cooking adventures, and navigating parenthood with ADHD, while leveraging TikTok for further engagement.

Let's unlock the potential of your Instagram stories strategy together!

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

Welcome to today's episode where I explore the keys to business success. I highlight the vital role of passion in your offerings and share strategies for turning dreams into profit.

Reflecting on my own journey, I discuss how focusing on a fundraiser impacted my business and encourage prioritizing personal well-being while building a supportive business.

Drawing from personal experience with ADHD, I offer tips for maintaining focus, emphasizing positivity and finding joy in tasks.

I stress the significance of staying passionate about your offerings, creating content you love, and allowing time for experimentation. If focus wavers, consider if it aligns with your true passions.

Join me as we delve into building sustainable businesses that prioritize what truly matters, focusing on love and consistency over constant change.

Tune in for actionable insights on navigating entrepreneurship with passion and purpose.

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, we delve into the detrimental effects of social media on your business confidence and provide actionable strategies to counter them. We discuss the prevalence of pain point marketing, how competition can erode confidence, and the impact of low engagement. By becoming aware of these challenges and adopting proactive approaches, you can harness social media as a powerful tool to boost your confidence and grow your business.

Tune in to learn how to navigate the complexities of social media with resilience and purpose.

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

Join Tori as she dives into her journey of content creation struggles on LinkedIn and Twitter while venturing into consulting in agricultural machinery and supply chain sectors. Despite tempting enquiries from larger organizations, Tori remains dedicated to tackling logistics, supply chain, and distribution challenges on social media. Offering invaluable advice, Tori discusses strategic shifts without overwhelming customers and the importance of mastering core functions before expanding revenue streams.

And the best part? Tori's not just talking the talk – she's walking the walk, treating herself like a client to push beyond her comfort zone!

Don't miss out on insights into her upcoming consulting services in business strategy, marketing, and sales.

Tune in now for an inspiring journey of growth and transformation!

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori unpacks a real client case study, shedding light on the internal hurdles limiting growth opportunities.

Discover how outsourcing key roles and revamping internal processes freed up valuable time and enhanced efficiency for the core team. You will also learn about the transformative power of marketing solutions like email campaigns and strategic partnerships, driving both sales and customer satisfaction. Don't miss out on insights into leveraging partnerships and cross-marketing to boost brand recognition and connect with target audiences. With goal development and monthly planning, witness the journey towards greater flexibility, reduced stress, and remarkable sales growth!

Tune in now to learn how these strategies can pave the way for business success!

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

Are you looking for tips on how to bolster your personal brand and embrace your quirky side?

In this episode, I chat with Rebecca Saunders, founder of the Champagne Lounge, an empowering online community for regional businesswomen. The Lounge fosters conversation, support, and networking exclusively for women, featuring virtual meetups and fireside chats.

Rebecca shares insights on celebrating achievements, fostering self-confidence, and navigating challenges while advocating for embracing individuality. Highlighting the recent International Women's Day event she organized, Rebecca underscores the importance of financial equality and skill promotion.

Tune in for empowering advice and actionable tips to elevate your personal brand journey.

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

🎙️ Tune in as I unveil the secrets behind my Instagram growth strategy! 🌟

In this episode, I'll take you behind the scenes, sharing the surprising success of a boosted post and the unexpected setback of another. Learn valuable insights from my experience and discover effective social media strategies.

💡 Experimentation leads to success

🚀 Boosting against the odds

🔍 Embrace experimentation and adaptation

⚠️ Learn from setbacks

Don't miss out on valuable tips to elevate your social media game!

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, we delve into the relevance of group coaching in 2024.

Discover the benefits of long-term coaching relationships, flexible pay-as-you-go options, and niche-specific assessments that propel collective success. Tori also shares a client case study about launching a membership program, along with essential considerations for starting group coaching programs.

Tune in for valuable guidance and unlock the potential of group coaching today.

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori shares her Instagram strategy, revealing how she captures a cold audience's attention with high-level, mysterious content while not taking it too seriously and trying new things.

Tori also dives into the benefits of using ManyChatbot for follower engagement.

Tune in for actionable tips and a fresh perspective on Instagram marketing!

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

Join Tori this week as she explores the transformative impact of sharing personal stories and user experiences, turning your brand into a relatable entity, fostering trust, and ultimately enhancing sales. Tori also delves into the potency of user-generated content and problem-solving narratives, while gaining invaluable behind-the-scenes insights that solidify connections with your audience and propel your business forward.

Listen now to find out more!

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori focuses on what's working for rural and regional business owners in 2024, emphasizing niche markets, VIP experiences, and the use of AI.

The focus is on providing an epic customer experience, improving customer connections, and leveraging competition. The key to success is employing honest marketing principles for a sustainable business.

Listen now to find out more!

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

For small business start-ups, smart spending is key.

In this episode, Tori discusses prioritising one-on-one support over costly courses and systems. Tori recommends starting with a basic website, considering templated options like Squarespace or Wix. Invest in coaching, branding, photography, and a booking system to attract clients. Tori also suggest engaging with reviews and outreach for growth.

Tune in to find out more!

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori highlights the crucial role of collaboration in building a strong business foundation. She discusses the benefits, such as shared knowledge and resource optimisation, and stresses the need for alignment in values with collaborators. Tori recommends using events and online platforms for collaboration, emphasising thorough research to avoid any negative impact on your business.

Tori discusses the accessibility of the online world and urges thoughtful consideration when selecting collaborations. As a practical step, she suggests creating a hit list of potential collaborators for 2024, highlighting the significance of building and accessing new audiences through collaborative efforts.

Tune in for valuable insights into the art of successful business collaboration.

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori explores the challenges of rural business ownership, emphasising the unique priorities and values compared to urban counterparts. She suggests seeking advice from those who understand these circumstances and stresses the importance of setting realistic, value-aligned goals.

Sharing her experience, Tori encourages intentional time management for self-care and business growth amidst busy schedules. She promotes realistic daily and business goals, discourages social media comparisons, and advocates for leading one's life and business authentically.

Join Tori for insights on navigating the chaos and perfection of your 24 hours while staying true to your values and priorities.

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori shares a transformative coaching experience with a time-strapped client seeking to shift from a B2C to a B2B business model. Facing challenges, they strategically assembled a team and explored scalable opportunities through B2B relationships. The primary focus was on creating a sustainable model to meet income goals and facilitate the client's transition from a full-time job.

Tori guided the client in transitioning from a one-to-one business to a scalable one by introducing a resource library and incorporating a one-to-many element. The client's business model now encompasses B2C, B2B partnerships, and one-to-many approaches facilitated through B2B channels. Tori also assisted in the successful launch of a speaking package and the execution of a content strategy.

As a result of Tori's coaching, the client experienced a mindset and confidence transformation, leading to increased faith in her business. The business has not only grown but is anticipated to evolve into a massive empire within the next 12 months.

Tune in to discover the strategies and insights that contributed to this remarkable success story.

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori shares her strategic annual planning process.

Employing a tactile approach with a giant paper and vibrant markers, Tori evaluates her income streams, pinpointing successes and areas for enhancement. She dedicates focus to both customer-facing aspects and internal operations, listing and addressing opportunities. Recognizing the podcast's role in audience growth, Tori re-evaluates her tactics, emphasizing the importance of this platform.

Tori also plans to streamline operations by communicating monthly task outlines to her VA. This strategic outsourcing aligns with her recognition of time constraints. Tori considers continuous professional development and potential coaching in 2024, acknowledging its importance. Diving into business forecasts, ad spend analysis, and contemplating the integration of an Online Business Manager (OBM) for enhanced project management, Tori emphasizes the significance of accessible, straightforward planning methods. She encourages engagement on Instagram and invites podcast reviews, fostering a community-driven approach to her insightful discussions.

Let’s Connect

✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588

✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/

✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720

✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

If you have been following me for a while, you will know that one of my favourite times of the year is when I get to pick my word of the year. Well, it's that time again!

This is my 5th year of having a word of the year and it feels really good to be able to reflect and see if I was able to stay on track with what I was intending to do for the year.

After every launch, I like to do a little bit of a recap and I do that for myself internally.

But, today, I would like to take you on a little behind the scenes look at the launch!

As a raging introvert, Tahryn of The Social Bolt knows the secret to business success is to embrace your unique blend of magic and do business in a way that works for YOU.

In this episode, we delve into the world of marketing and messaging, exploring the keys to crafting a compelling brand message that helps your brand stand out!

You're in for a treat this week as we are joined by Mel Daniel, founder of Meld Business Services talking about messaging and the why behind creating powerful content.

Mel Daniels is a Content Strategist and Speaker who loves to understand ‘why’. Even past her toddler years, she always asked why. She wanted to understand why things worked like they did, why people acted a certain way and why she was the only one who loved peanut butter and sultana sandwiches.

I am 8 years into business and the business I am running today is completely different to the business I started. Not only have I weathered the storms and trends of the online industry, I have also gone through two maternity leaves and I have learnt so much.

In today's episode I am going to talk about how to have staying power in an industry. People can blow into the industry with unethical marketing practices and wild false promises. But if you are going to have staying power in an industry, you need to have a solid promise that you can back up.

Today we are joined by Organised Queen Meredith Nowlan, founder of The regional OBM.

Meredith is a book lover, mum to three girls, a Systems Strategist, and an Online Business Manager who is stoked to be supporting rural and regional women in business.

In this episode, Meredith shares a few of her secrets in how to balance business and parenthood without the chaos. Meredith also breaks down the role of an Online Business Manager and how you may utilise one in your business. She also discusses her favourite systems she uses.

Today we are joined by Kirsten Diprose founder of Rural Podcasting Co.

Kirsten Diprose is a communications specialist, podcaster and farmer based on a sheep and cropping property near Caramut, in south-west Victoria.

Drawing from her rich media background, we'll explore Kirsten's inspiring journey as she embarked on the path of podcasting, leading to the birth of Rural Podcasting Co. Additionally, Kirsten shares invaluable insights and practical tips for those eager to embark on their own podcasting journey.

Today we are joined by Julia O'Connell from Julia O'Connell Styling who is based on her family farm in the Riverina, NSW.

Julia is a qualified personal stylist and is here to help mums rediscover their style, feel confident in their body, and build the wardrobe they love to wear while juggling the challenges rural women face. She is proud to work a little differently in the bush.

NO trend chasing.
NO huge walk-in closet.
NO bottomless bank account.

Harvest is my busiest time of the year, so naturally, that would make it a terrible time to open the doors and launch The Power Project. But I did it anyway. This week listen in to hear how I juggle harvest with mum duties all the while launching my Mastermind as seamlessly as possible.

This week I talk about the balancing act of juggling ambition with the everyday struggles of day-to-day life. Maybe it's wanting to achieve the goal of a 6 or 7-figure business while tip-toeing through the daily tribulations of motherhood. Hear ways you can find that middle ground without letting it get too messy or feeling too overwhelmed.

This week I preview my new special release podcast called 'BIG Money Energy'. Hear approachable and transparent ideas on the actions and mindset that you need to call in big money in your business.

Picking a target market or 'niching' may seem like you may be leaving money on the table, but it can be an incredible move for your business. Hear some of the common mistakes people make when picking a niche, and how it can help grow your business.

AI platforms like ChatGPT have been mainstream for 6-7 months now, and while there is a negative stigma around the use of AI, it can be an incredibly powerful new tool for your business if you approach it with an open mindset. Hear how utilising AI can help prompt you creatively without taking away the personal aspect of your business and the different ways I apply this new tool throughout my business.

Are you a perfectionist that takes forever to complete their tasks or do you take the throw it at the wall and see what sticks approach? Maybe you fall somewhere in between, it doesn’t matter, as long as you understand the implications of the way you approach the task can vastly affect the outcome. Listen to my 'Tree Saga' to hear an example of my 'done is better than perfect' mindset.

Sales are such a fundamental part of your business. Sales, growth, money, it's all tied together. Despite how important it is I often find people burying their heads in the sand about it, putting it in the too-hard-basket. Hear about how using relationship-based sales can make you more confident going into sales calls and stop avoiding that dreaded aspect of your business.

Something I have realised the longer I've been a business coach is that my approach to coaching is very different from others. I have a very holistic mindset. If you are having challenges in other areas of your life it can really flow into your business, so my approach is about solving as much as we can. Not just looking at one aspect of your business like sales, messaging, or socials, but looking at everything. From your daily habits to your mindset, to how you spend your time, to your team, the list goes on. Listen in to hear about how beneficial a holistic approach to coaching can be.

'Busy season' is different for a lot of people, for me, it's hay and harvest. For others, it can be lambing, mustering, or even the holiday season with friends and family. Success during the busy season isn't about perfection or business growth, it's about ticking boxes and getting things done. With the busy season fast approaching, listen in to some of the strategies and mindset shifts I make as we look towards the end of the year.

Repackaging can be a good alternative to price increases to combat the ebbs and flows of your business. Hear some of my pricing strategies and how I am going against the grain and not increasing prices despite the cost of living going up.

'Work smarter not harder' is a great concept, but that’s all it is. 'Repurpose your content', 'Increase your prices and you will make more money', they're concepts we've all heard before but HOW do you do it? The 'how' is what you are looking for, a practical and actionable strategy you can implement to reach these goals. Strategies that are tailored specifically for your business or circumstance. Listen in as we dive into these concepts and find actionable strategies to help you 'Work smarter not harder'.

So I have written a book (well at least half of one), but doubt it will ever get published. I had begun writing with intention, by the end it felt I wrote it to tick a box, or perhaps for a feather in my cap. Does this book align with me, will it make an impact? Listen in as I draw some parallels between my journey being an 'aspiring author' to what I often see in a lot of people in business.

So I have written a book (well at least half of one), but doubt it will ever get published. I had begun writing with intention, by the end it felt I wrote it to tick a box, or perhaps for a feather in my cap. Does this book align with me, will it make an impact? Listen in as I draw some parallels between my journey being an 'aspiring author' to what I often see in a lot of people in business.

To celebrate the Catalyst Club opening its doors for the first time since last November, I'm going to break down how the Catalyst Club works. From Business Bites, templates, and actionable strategies, to topics such as visibility, pricing/sales, and scaling. Listen in to hear how it has evolved over time and how one-on-one coaching has helped so many of my clients propel their business' forward.

When you're looking to expand your business you don’t want to be trying to reinvent the wheel. Entrepreneurs that grow quickly are usually replicating something that is already done, seeing what others have done, switching it up, and applying it to their business. On this podcast we talk 'growth hacks' and about some tools we can implement for growth that have a proven track record.

You're busy, I'm busy, we're all busy people. Traditional entrepreneurship education really isn't designed for the time-poor person on the go. The emphasis that length of time equates to value. For most of us busy, time-poor people, small bite-sized content is easier to consume and fit into our busy schedules. In this podcast hear how this has shaped my masterclass and a lot of the content I put out and listen to.

While I think the most important aspect of sales is your mindset, loving what you're selling, once you are in the right headspace, it's time to start thinking about strategy. Strategies being the specific items that help us sell. Listen in to hear some rapid-fire tactics and goals that I have to help me sell whether I'm in a launch or not.

Now that the 2022 financial year has come to an end, come join me for a little bit of reflection, as I go over the highs and lows of the year, what my goals were, if they changed, or if they're still the same.

There's a common mistake that new entrepreneurs often make when starting a business. Many people fall into the trap of false logic, seeing established businesses with low-priced offers and thinking that's the easy way to begin. This approach overlooks important factors like the established businesses' customer base, funnels, and sales volume for those low-priced items. Replicating their offers without understanding these important elements can lead to disappointment and feeling stuck. Listen in to hear what other paths you can take and mindset changes you can make to help your business.

So you have laid the foundation of your business, got runs on the board, and have steady customers coming through the door. Now you feel you're ready to take the next step in your business. Let's talk about some of the challenges you may encounter, opportunities on offer and possible strategies to help scale your business.

Do you ever find yourself procrastinating way too long over unnecessary things, sometimes feeling a bit out of balance in your day-to-day tasks? I know I do, the best way I describe this feeling is a procrastination spiral and it can be hard to move out of. Today I share my steps on how to break out of a procrastination spiral and regain your motivation.

Are you having this huge internal conflict, this internal battle, happening before you even get to presenting clients with their proposals or quotes? Instead of just saying 'This is my price, no negotiation', this internal conflict causes you to debate or to discount instead of acting like that powerhouse entrepreneur that you are. It is up to us to command the price, we are in charge of the pricing strategy. Listen in to hear about some strategies to help command your price, help manage the negotiation and feel more confident with your pricing strategy.

Today I want to talk about a massive content mistake that I see people making over and over again. Wondering why they are not attracting their ideal client and just not getting the conversions. That mistake is putting out value-driven content totally based on tips and tricks. Listen to today's episode and hear the negative impact tips and tricks-based content may be having on your brand and how it can be creating a negative experience for your audience.

There are so many hidden aspects of entrepreneurship that we don’t actually see. Away from the flashy numbers, the 'Make 6 figures in 90 days!', the 'Work 5 hours a week and make 10k a month!'. What we don’t see is the journey required to get to that point, the sacrifices that go along with the glamour of success stories. If someone came across me today, they wouldn’t see the 7 years it has taken for me to get to this place. To see the work, to see the changes, and to understand the decisions that were made to get to this point. Come dive into the hidden aspects of my journey of entrepreneurship and unpack it with me.

I can't tell you the number of messages I get from people on a regular basis saying it's so lonely being an entrepreneur, I'm sick of going alone, I'm so isolated, or I have young kids and it's feeling too all much. Motherhood can feel isolating, and living in the country can feel isolating, let alone running a business alongside life's circumstances. You honestly are not alone, I have felt all these feelings regularly, and I don’t know what I would do without my tribe. Having a powerful network is so important so listen in to hear my thoughts on the value of finding your tribe online.

Are you someone who likes to plan each step of your day? Likes to know what is going to happen next? Because I am. One of the things that can be intimidating in the online world is when you go and join something like my Mastermind and you don't know what to expect. What is expected of you and what is involved? So come join me as I talk you through what a call with me in the Mastermind is like, and help you mentally paint a picture of what to expect!

Today on the podcast I am taking you behind the scenes of the Mini-Mastermind, a one-on-one chat with one of the ladies who are inside my program, Rebecca Bradshaw. Rebecca is the founder and director of her business, Rural Child Health, Queensland AgriFutures Woman of the Year, an award winning clinical child health nurse and first and foremost a mother of 3 children. We're going to go back to the Mini Mastermind, have a great chat with her, get to know her a little bit and find out about her business, where she has come from, where she is going and what's next.

Where do I start when I'm working with someone or coaching someone? Whether it's day one, or year 5 of their business I like to start in the same place, packaging and pricing. I had terrible packaging during my first year of business, being so bad helped me become obsessed with packaging, and become one of my strongest areas. From having points of difference, making sure you're not triggering buyer fatigue, to ensuring they are value-packed, it can be such a great starting point to help move your business in the right direction.

I am really excited to talk to you today about my Mastermind. The Power Project is 12 months old now, it's time for me to reflect on it and give an insight into how it evolved and it is different from others out there. Accountability is the backbone of the Power Project, and it is driven by our community of rural and remote women. Listen in to hear why it could help push you and your business in the right direction.

Despite the fact I have some very strong opinions about the coaching industry and where it has evolved to in 2023, I still absolutely love coaching and I still think it can be a game changer for small businesses. From meeting you where you are, to the holistic approach to coaching, there are many reasons why coaching can be so valuable for small businesses. Listen in to hear more, and find out why I find my job so rewarding!

Good marketing isn't easy, but it certainly isn't HARD. Creating a strong brand image, positioning your service effectively, targeting the right audience, making your service seem desirable and essential. Marketing can do all these things, but has the service actually solved any issues it has highlighted for you? Or has it just played into your emotions and left you paying for a product you don’t need?

The coaching industry over the last couple of years has changed and evolved drastically. I have some unpopular opinions about the industry I work in, and this is me having a bit of vent but also trying to give you guys some further insight! From the fact that good marketing can sell an average program, to the idea that group programs are one size fits all, to 'flashy numbers!'. Strap in and enjoy hearing my opinions on all things coaching!

ChatGPT is the hottest, newest thing happening in artificial intelligence right now and it can be a great tool for your business. This podcast explores the pros and cons of using AI, navigating this new frontier of technology, and how to leverage its power as a tool in your business to help you grow and thrive.

One of the faults of modern day marketing and entrepreneurship is this idea that complex strategies and tactics are the only way to achieve success in your business. However, I truly believe that success lies in simplicity. Simple things simple actions. Here are some strategies that will help you stop over-complicating things and start taking small steps to help you grow your business.

You have gone to the effort of hiring a business coach, so how do you get the most out of this relationship? In this episode, we will dive into a few things you can do to make full use of your coach to ensure you get important feedback to help you grow, and in turn, your business.

Support can look like a lot of things. There's training support, there's handing off tasks to a VA, there's utilising an OBM to set up systems and processes, there are so many different forms of support. It can be very overwhelming when you feel like you need support in your business but you are not willing to either invest the time or money to utilise it. In this podcast, we will dive into the price of trying to do everything yourself and the cost if we don't get any support.

Automation is such a game changer. It can be revolutionary for a business that doesn’t have any automation in it or is just starting out. Or you might have software that you're paying for but you're not using it to its fullest capability. In this episode, I'll cover what software I use, and how you can use automation to start streamlining different aspects of your business.

Have you ever found yourself intentionally delaying your work, trying to get a sense of control of your day, just to feel like you have enough time for yourself? This is called revenge procrastination and it's often linked to stress and anxiety caused by being overworked or having little to no work life balance.

In this episode, I am going to share some strategies that can help you work productively and avoid feeling guilty about having time to yourself.

I love giving you a little behind the scenes sneak peek of what's been happening and that is exactly what I am going to do today!

February is ultimately the start of my work year. I work all my goals on an 11month work year and basically write off January, it's me time. It's for my rest, relaxation, and connection with my family and is really important to me that our family has that time.

In this episode, I am going to share with you how I have structured my business to give me the time to say "peace out January".

We're all time poor, aren't we?

After a conversation with my sister recently, I was thinking about some of the strategies I use to maximise my time because I am very time poor when it comes to time invested in my business.

In this episode, I am going to share some strategies that can really help maximise impact even if you have no time.

I am so excited about this episode because we are going to be talking about cringe.

I would love it if the world could leave cringe behind in 2022 but I don't think we are that lucky. It's 2023 and the online world is becoming more full every day and there is so much cringe, I loathe it.

In today's episode, I am going to talk about two of the top cringiest ways I have been sold to and if you have been listening for a while, you would know I love sales. So when someone pulls a cringy used salesman move it makes me feel sick to my stomach.

In this episode, we are talking about something that has some preconceived notions that people make assumptions about and get wrong a lot of the time- Signs you might need a Business Coach.

Because the coaching word preys upon scarcity and insecurities (not everyone!) but something I see a lot in adverts and messaging is "you are doing something wrong and so you need a coach to come in and support you."

I don’t want to come in and say you are doing things wrong, I want to do what you're doing better.

Sales are one of my favourite things. If you have followed me for a while online you might know that selling is one of the best things we can do in business.

It is what gives us the most amount of growth, it's what brings us money in our business but it also has such a bad reputation. Selling is not celebrated. I think that it is really sad that sales aren't celebrated because they are such a fundamental part of business.

So today, we are going to talk about 3 reasons you are struggling to sell.

Welcome to 2023!

If you have listened to the podcast for a while you would know that every year I choose a word of the year and my word for 2022 was Amplify. The reason I chose amplify was because I wanted to do what I was doing but better. Go deeper, go further, do more. I wanted to amplify the foundation I had built the previous year. I wanted to do more and do more better and have clarity around my message and what I was seeking to do in the world and amplify connected with me in a way that I needed at the start of 2022. I truly believe I lived out amplify in 2022.

My word of the year for 2023 is…

I am really excited about today's episode because we are talking about having fun in business!

I don't know why you started your business but I definitely didn't start mine to be miserable.

My missions is I want women to feel fun and excited to grow their business.

In this episode, I am going to share some hot and fast tips to have more fun in your business.

Today I want to talk to you about the opt-in hustle. You know, those ads that are following you around the internet, that are stalking you. All those ads you may be saying yes to. The things that you are constantly like, I need that, that's speaking directly to my soul.

These ads often promise a lot. They promise you clarity, money, success, clients, 10k in 10days and you are continuously putting in your email and keep getting these opt-ins and are then followed by more promises of money, success, clarity, clients and 100k in 10days and it just keeps compounding. You can't get away from these ads, it's prying into your scarcity mindset that you're not doing something right or you're not doing something good enough or there is some secret you don’t know about. It is really praying on these insecurities we have innately as humans. It's such clear pain-point marketing and it's honestly a little dirty. I don’t love that and I try to approach my ads with integrity.

I am really excited about today's episode because we are talking about something I think gets lost in the end of the year hustle and bustle and I think it's lost in the annual planning for next year. It is not really a priority for a lot of businesses and if it is, it's more of an after thought rather than approaching it with intention.

I want to talk about what would your January self say about you? Not the January coming, the January earlier this year.

The number one reason you don't get the results you are chasing is because you are quitting before you get them. You're not going through the messy middle.

We are talking about the messy middle a bit on the podcast at the moment and that's because it's all about going through a journey and going through a transformation and working through the messy middle because that's all business is. It's so important that we have all these strategies that support us.

Today's episode is inspired by a little snafu moment that occurred recently in my business and so we are going to talk about what would happen in my business if I didn’t have systems and support.

Last week, one of my systems went down for around 3 days and I missed a whole lot of submissions from my coaching clients! I told my clients while we were waiting for the platform to be fixed to send their submissions to my inbox and oh my! I am not organised in my inbox. If I need to find something, ill search it (yes I know, I should get someone to come and put things in folders and organise it, but it's just not how my brain works) I can get away with that because I have the other systems external to my business that I do use and that support me. But when

Unfortunately, I missed one of the questions from my coaching client through the messy inbox system and that is what it looks like if you are rolling with shitty systems!

Today we are going to talk about something and although it may not be controversial, my advice may not be the standard advice floating around the internet- low end offers.

There is so much advice that says get started with a low end offer or have a low end offer because it's so easy to rationalise. You want to start small as an online service provider and start building an audience and then eventually charge more. The logic is impeccable and it is advice I see floating around a lot! However, I have so many problems with this advice and low end offers because they are keeping you stuck.

Today we are talking about being uncomfortable and having uncomfortable moments.

I have pretty full on launches and I go hard at my goal for however long the cart is open. I think people have this idea that because I am so excited and confident that I am not uncomfortable and don't have any discomfort when I'm launching. That is absolutely not true. I totally get uncomfortable in parts of the launch. At the start, pure adrenaline is what I'm running on, I am just so excited for what it is I have created. We then have the messy middle (which we spoke about in last weeks podcast), and now I am going to talk about how uncomfortable I actually get during the launch.

Today, we are going to talk about the messy middle part of business (and of any venture we do)!

There is so much focus on when we start and finish something and it has so much energy attached to it. However, where the middle bit is, where we are building, taking action, it is feeling messy, it is uncomfortable and we are not seeing results, that bit, the middle bit, is so volatile because it's up and down and has so much uncertainly and struggle attached. You know where you want to go but sometimes you can't tell if you are actually travelling that way.

That whole stretch of the messy middle is so challenging and difficult and is why I am such a fan of celebrating little wins!

The cycle of stuck. This is something I have seen come up a lot within my coaching. The cycle of stuck is where you consume content that never gives you the momentum and results you desire. You consume tones of content to try and get clarity and momentum, downloading e-books, opting into things, attending workshops, listening to podcasts, listening to audio books, scrolling social media, you are always consuming tones of content to try and get clarity and momentum but then you get overwhelmed by all the new information. You have had such a huge intake of information that it leads to overwhelm and you are naturally not knowing where to go, where to start, what to do next.

Transparency. These podcasts get used in like 30 different ways. I like to call my content repurposing system The Master Content Blueprint. It is something that I talk about with my 1:1 clients as well as my mastermind clients and it is how I realistically do what I do in terms of having such a consistent presence on social media, have high level thought leadership content that is consistently serving me. I still have episodes from 2020 that are still being downloaded. I think that is having the master content that is specifically designed for your audience.

A few weeks ago I posted on Instagram about how I am so extraordinarily, ordinarily human. The reason I felt the need to make the post was I get told a lot of times "oh you can do that because you are superwoman". I am telling you now, I'm nothing like superwoman. I am going to share with you all of the incredibly human and superhuman things that I do and how I use this to my advantage.

Today we are going to talk about crafting a killer offer. Crafting a killer off to me, means making something that is just so irresistible that people really want to buy. It is actually something that I see over and over again when people come to me and they are struggling to sell, its actually not a pricing issue it is a packaging issue.

I try to create a lot of my content based upon questions that come in through my DMs, my emails and even things I often see coming up on coaching calls with clients. I pride myself on creating a space where there are no silly questions and every answer is relevant.

There are so many resources online that will teach you about idea customers and it is something that I continually get questions about. It is not necessarily framed that way, it's questions like "I need more customers", "I need more clients", "I need more business", "I need more people to grown my business".

Today, we are going to be talking about how to use love to grow our business. I think masculine energy wins to often in business. Structure, systems, processes, budgets and cashflow, automation and software, that’s what wins. So many people lead with that but what if we lead with our feminine energy which is all about love, warmth and relationships? There is a really special way we can grow our business with love.

Today we are talking about what I would do and the actions I would take if I was starting my business today.

I love playing with the idea of what I would do if I started my business today. I have been in business for almost 7 years now which means I have got 7 years of knowledge that I could apply.

Welcome to another episode of our Movers and Shakers series where I track down exceptional women doing business in the bush and talk all about the difference and change they are making in their world!

Join me as I interview these incredible women and hope it gives you a big dose of inspiration to be a Mover and Shaker yourself!

Today we are chatting with Steph Schmidt from Act for Ag. Steph is a phycologist, a farmer, a wife and a mum. She is also really transparent and passionate about improving the wellbeing and resilience of rural Australia from the ground up. I love following Steph on Instagram and being apart of her community because she is all about embracing the juggle and letting go of the struggle.

Welcome to another episode of our Movers and Shakers series where I track down exceptional women doing business in the bush and talk all about the difference and change they are making in their world!

Join me as I interview these incredible women and hope it gives you a big dose of inspiration to be a Mover and Shaker yourself!

On today's episode, we are welcoming Angela Pickett. Angela is a writer and a wine enthusiast living in the beautiful Barossa. She is a copywriter for female founders and family-owned businesses in rural and regional Australia. She is a creator of powerful words for purposeful small local businesses. She has built her business on the belief that every small local business has a unique and fascinating story to tell.

Welcome to another episode of our Movers and Shakers series where I track down exceptional women doing business in the bush and talk all about the difference and change they are making in their world!

Join me as I interview these incredible women and hope it gives you a big dose of inspiration to be a Mover and Shaker yourself!

On today's episode, we are talking to Benita Bensch. Benita is a Motherhood coach, certified Motherhood studies practitioner, author, speaker, mother of 4 boys and a Queensland farmer. Through her coaching, resources and transformative programs, Benita helps busy mothers reconnect with who they are and thrive in their own way.

Benita will be sharing some practical and actionable tips as well as challenging the idea of what society thinks we need to be as mothers.

In this episode, we will be talking all about income expansion. One of the biggest problems I see when people are wanting new revenue in their business is they don’t know when its time to add a revenue stream. They are looking at their business thinking, yes I want more money but they don’t know if they need to either A add a revenue stream or B cut revenue streams. They are equally as important as each other.

The past few weeks I have been doing a lot of guest podcasting which it is always fun to sit on the other side of the mic and to be the person being interviewed instead of the other way around.

One of the questions I was asked recently was "do you have any solid advice about moving the needle in your business and what can our listeners do to move the needle and increase sales in their business?" First of all, if you didn't already know my love language is sales and I absolutely love selling and think sales is one of the most underrated things in business.

This might shock you a little bit but, I only have 5 hours of childcare a week.

In today's episode, I am going to share with you how I do everything in my business in 5 hours a week!

Today we are talking about imposter syndrome where I'll be sharing my latest encounter with it. No, I'm not 6ft tall and bulletproof! I get moments of self-doubt, I get moments where I doubt my skills and abilities. The key is, they are fleeting moments where I can call them out and pull them back into line and say that’s completely irrational, let's think of something else.

Welcome to another episode of our Movers and Shakers series where I track down exceptional women doing business in the bush and talk all about the difference and change they are making in their world!

Join me as I interview these incredible women and hope it gives you a big dose of inspiration to be a Mover and Shaker yourself!

On todays episode, we are talking to Claudia Maw, she is a lawyer and owner of the online law firm Demeter Legal. Claudia works with clients all across Western Australia and is a self proclaimed death lawyer. She helps families put in place rock solid end of life documents, assist with the administration of deceased estates and has this incredible approach to succession planning.

Welcome to another episode of our Movers and Shakers series where I track down exceptional women doing business in the bush and talk all about the difference and change they are making in their world!

Join me as I interview these incredible women and hope it gives you a big dose of inspiration to be a Mover and Shaker yourself!

In this episode, we are talking to Laura Higgins, creative director and mentor at The Inspired Hive who educates and supports small businesses and not-for-profits to achieve sustainable business solutions through her sense of marketing and digital skills, communication and project management. Laura prides herself on providing support that focuses on growth, empowerment and connection and today we will discuss community and connection and I think that is so important!

Welcome to another episode of our Movers and Shakers series where I track down exceptional women doing business in the bush and talk all about the difference and change they are making in their world!

Join me as I interview these incredible women and hope it gives you a big dose of inspiration to be a Mover and Shaker yourself!

In this episode, we have Susan Davies, founder of @gap_advisors. Susan is a charted accountant, virtual CFO, registered BAS agent and bookkeeper with over 18 years of experience working with both small and large businesses in Australia and the UK.

Today we are talking about investing. Investing in ourselves, in our business and in our health.

The reason I want to talk about it is because I have never had a problem investing in my business. For me, I make an investment and I see a return. I think it's because when there is a large amount of money at play I am determined to see results and am 100% invested.

What I struggle to invest in is myself and my health.

Today we are talking about the 5 things you can do to energize and get unstuck in your business.

Recently, I had a bit of a lull. I was sick and my brain just wasn't in the game. I was tired and I also had a bit of 'poor me' syndrome and that doesn't serve anyone.

I am going to talk to you about the strategies I used to help me get my head back in the game.

Today we are talking about working in flow with your business. I consider in flow, when you are working in your genius zone, you have really clear direction and you know what actions you are taking next. I think when you are in flow you are happiest in your business, you also get the most done in your business and are growing with ease.

Growing with ease isn't necessarily easy, there are definitely still challenges but it means that there are as few obstacles as possible and you are travelling the path of least resistance.

Today we are talking about The Business Blitz, my upcoming event!

Now I realise it is entirely self indulgent to dedicate an entire episode to an event that I'm running BUT it isn't just an event for me, it's an event for you guys.

The event is totally virtual and is for regional and rural business women on August 16th with 20 speakers, 12 minutes each, $12 tickets.

Let's talk about why now is the best time for anything and everything!

Why now is the best time in your business to launch that website, launch that course, hire that Virtual Assistant, or bring in a Business Coach? I think a lot of people have these arbitrary goals in their head and think once I do X, then I can do Y and C and I think that’s the worst thing we can do to ourselves and one of the biggest things that will hinder your growth.

On one of my recent Instagram stories, I asked what you guys wanted me to talk about on my upcoming podcasts and a lot of people asked how I keep my husband and I on the same page? How do you keep yourself organised as a family?

I had a little giggle at this as I feel like organising a family is one of the hardest things to do and I have tried so many different systems and the easiest one that's really stuck at keeping myself and my husband on the same page is without a doubt the simplest.

I have a massive confession. I am not that organised! Are you surprised?

My entire ethos is about working smarter not harder in every way possible. If I can shortcut or hack something, some way to reduce my mental load, reduce my overwhelm, get the result faster, delegate it, outsource it, automate it, whatever it is so that I am working smarter not harder, I am hear for it!

Today we are going to be talking about something quite specific, do you need a coach or a course in your business? As both a course creator and business coach, I can tell you they serve different people and different purposes so we will talk about the differences of each.

Today I want to talk to you guys about something that is probably quite controversial, Mom guilt. Mom guilt is not for me, I'm not keen on it. I think it's because I am such an avid believer of "I can't pour from an empty cup, my cup needs to be full first."

I want to take you back to nearly a decade ago (okay, maybe not quiet), but to when I first started in business.

My first year in business was awful! I made all the mistakes and did everything wrong. A lot was going on through that time. I was still working in corporate, we were running the farm, I had a little side hustle and I knew I wanted to be out of corporate before having a baby. The online community and cheerleaders didn’t exist in my first year.

It was really isolating but I kept pushing. I found my people online, I found my calling and I found out a lot about myself. I think there is a reason why people call it quits after 12months in business, it is hard and isolating.

It is so scary that coaching is such an unregulated industry. Anyone can wake up and call themselves a Business Coach and I see it all too often!

So how do you avoid working with these kinds of people that are going to claim to get you amazing results?

You have an email list, right? If not, start one TODAY!! It shocks me the number of people that are in business who don't have an email list! Email lists are marketing gold.

We don't own any of our social platforms and yes, it's unlikely they are going to close tomorrow but there is still a chance you may lose access to your accounts. If you do lose access it's so important to have a safety net such as an email list in place.

Even if you don't lose your social platforms an email list is still so important to have another touchpoint and contact method for your customers, you can deliver more succinct value in an email.

So, I lost 50 subscribers during my last launch, and I am not mad about it!

Today, I am going to dive into the worst thing that happened to me during my launch of The Power Project. The reason I want to dive into this is because so many people are frightened of putting themselves out there, it can be a really venerable time. However, everything you think is so venerable and scary about it is 100% in your head.

We all talk about what that next level of business looks like. I think it's pretty elusive, it isn't very tangible. When you are in the trenches and struggling to envisage what the next level looks like, is it just some marketing jargon or is it actually something tangible that you can sink your teeth into and grow your business?

This topic is coming up a lot in the Power Project so I wanted to share some smart and concise changes our Power Project Ladies are making to lead them to the next level of business.

Welcome to another episode of our Movers and Shakers series where I track down exceptional women doing business in the bush and talk all about the difference and change they are making in their world!

Join me as I interview these incredible women and hope it gives you a big dose of inspiration to be a Mover and Shaker yourself!

In this episode, we have Carly Smith of Socially Graceful. Carly is a digital strategist who loves to create unique strategies for clients that want to create connection and brand loyalty for their customers and clients!

Welcome to another episode of our Movers and Shakers series where I track down exceptional women doing business in the bush and talk all about the difference and change they are making in their world!

Join me as I interview these incredible women and hope it gives you a big dose of inspiration to be a Mover and Shaker yourself!

In this episode, we have Jenn of Social Media & Marketing Australia. Also a business coach and incredible speaker, Jenn works with busy women, small businesses and helps transform their businesses through social media & marketing!

Welcome to another episode of our Movers and Shakers series where I track down exceptional women doing business in the bush and talk all about the difference and change they are making in their world!

Join me as I interview these incredible women and hope it gives you a big dose of inspiration to be a Mover and Shaker yourself!

In this episode, we have Noelene of Rural Sobriety, a country girl at heart residing on the south coast of Western Australia. Noelene will be sharing with us her journey of flipping alcohol on its head and how she is now coaching others to overcome their battle with alcohol. We will be discussing everything from niching, to transforming an idea and life experience into a business!

Welcome to our Movers and Shakers series where I track down exceptional women doing business in the bush and talk all about the difference and change they are making in their world!

Join me as I interview these incredible women and hope it gives you a big dose of inspiration to be a Mover and Shaker yourself!

In this episode, we have Steph who you may already know from Motherland Australia (she just went viral!) Which we are going to talk all about, as well as the unique business structure she and her husband have set up and how they are doing farming a little bit differently.

How do we build a sustainable business with growth in it? We need to give 90 days on a strategy and allowing time for the strategies to work in your business and not getting distracted by shiny objects.

Today, we are going to have a really transparent conversation around The Power Project.

I'll be sharing with you what made me start The Power Project and will also share what you can expect to see inside The Power Project!

Today, I am sharing with you important information about Analysis Paralysis and why we can get stuck in our businesses. I will also be talking about goals and putting one foot in front of the other while building momentum.

In this episode, we will be talking about accountability, self employment, success and the effect that accountability has in our overall success. It is a big shift that a lot of us have to make from the traditional 9-5 corporate jobs where there is a team around you or someone to report to, there is always a level of accountability. It is totally different when you shift into the self employment environment, it’s a completely different game.

Today, I will be sharing some practical and actionable steps to building your dream business.

I will be sharing some food for thought and some things I wish I considered earlier in my business journey. You may have been in business a while, or you may just be starting out, there will be things in here you can take no matter where you are on your business journey.

Expert status and creating and leveraging it is so important in todays online climate.

It's so easy to wake up and say 'alright, I'm an expert' but how do you ensure you are not buying from an industry blow in and you are presenting yourself as more than an industry blow in.

I think that the more we see people calling themselves experts, the more our customers are going to get savvier and smarter and we need to hold onto the expert status as TRUE experts!

I have made no secret to the fact that I love selling!

I am so passionate about sales because it is often the biggest weakness and the biggest opportunity for businesses. So many people have issues with money, trouble valuing themselves, identifying their worth, asking for the sale.

Sales are the thing that can grow your business. Make more sales, make more money.

Last week I recorded a podcast about my process in creating all of my blogs for the year at once. Following this, I wanted to bring to the forefront the idea of running out of content. I've heard so many people usually quite early on in their business say "I feel like I'm showing my hand and giving away all my secrets and I will run out of things to say."

These are the strategies to ensure as a service provider, you are not giving away all your secrets and you are not going to run out of things to say!

I thought it would be really fun to share with you guys the strategies I use to write all of my blogs for a year at once! I don't hide the fact that I write most of my blogs in a batch for the year so lets talk about how I do it and how I do it while staying on brand and relevant.

Today we are talking about Imposter Syndrome. I see it a lot in new business owners when they are crippled by Imposter Syndrome because its something they have never done before and that makes sense. But if you have been in business a while, Imposter Syndrome doesn’t make sense anymore because you have been in business and doing it.

I've been in business for what, 6 years? I teach people, I coach people, I strategize with people all about how to run their own businesses so why do I have Imposter Syndrome!?

Social proof is one of my favourite things to use in business. It is such a powerful tool and it brings out the FOMO factor where people feel like they are missing out because they see other people using your product or tool.

Social proof is a tool you use in selling that shows others are using your product or service and is extremely powerful because of our instinct to trust others who have a shared experience or result we are after.

Tori is super excited to be talking today about trends and predictions for 2022. It's the end of the year, it's relevant and it definitely needs to be discussed. Today's chat will help you plan for next year and what you will be doing moving forward in regards to marketing and showing up for your audience.

In today's episode, Tori is peeling back the curtain on her easiest launch ever!

As you may know, Tori recently launched her Annual Blueprint course, The CEO System. To set the scene, it's November and in the middle of harvest and Tori decided to launch a new course. Crazy right?

Today we will be talking about making difficult decisions for growth. When we talk about difficult decisions, we mean, something that bounces around in your head for a while and you are just not sure what way to go.

Tori will be sharing a few strategies to help you arrive at the conclusion as to what is best for your business.

Today, Tori will be taking you through the 3 essentials to plan for next year!

2022 is going to be here before we know it and we will dive into the 3 things that can really help empower you in setting a plan for next year and get you really excited and focused!

Today we are talking about affirmations, mindset and Tori's journey of getting started with them! Tori will share why she uses affirmations and why she recommends her clients use affirmations and what the point of them is.

Today we are talking about how to define your mission statement. It can be very intimidating to launch into a mission statement, it sounds so large and overpowering - and it is!

Your mission statement is a power driver behind your brand and is the connection to your customers and the reason they buy from you and engage with you. It is your whole essence of business summed into one line.

Today, Tori is going to take you through the two step sales funnel. Now, it's really only 1 thing, but we will break it down into two parts. If you are one of the people questioning everything about sales funnels - asking yourself, do I actually have a sales funnel? What is a sales funnel? Do I need a sales funnel? This podcast is for you!

Today, Tori will be sharing with you the 6 things that have helped her set up for maternity leave.

Whether you are planning to have a baby or are currently pregnant, this episode Tori will share with you her wisdom of what has been crucial to having a successful maternity leave!

In today's episode, Tori is talking about personality types and enneagrams and how they can actually support you in business! It is so essential in business to know your personality type and enneagram and how it can give you transparency into yourself.

Today, Tori is going to take you through the 5 essentials to take you from zero to business!

You may be about to start a new business, launch a new product or service, or maybe you have been in business for a while.. we know there are some nuggets in here for you! Tori is stripping it right back and going through the 5 fundamentals that we need to get right, so everything else falls into line!

Welcome to part 3 of working part-time to hit six figures!

It is so important for us to all understand and unpack what six-figures looks like. In this episode, Tori and Meredith are going to talk about the non-negotiable tools and automation you must have to be a six-figure entrepreneur!

Meredith Paige is a small business marketer that specialises in regional and rural businesses. Meredith offers marketing strategies and platforms to allow small business owners less time marketing their business and attached to their screens and more time doing the things they actually want to do.

Today, Tori and Meredith are talking all about boundaries and the power of saying no!

Meredith Paige is joining us for this 3 part series where she will be discussing her journey of working part-time to hit six figures! We know six figures is a goal that everyone wants to hit and you see other people hitting it and it can sometimes feel a little unattainable.

In this episode, Tori will be talking with Meredith about laying the foundations to get to six figures and what it has taken to get started.

Today Tori is going to peel back some layers for a behind the scenes look at when she was really uncomfortable and making some hard decisions in her business. Looking back over the last 5 or so years, Tori can see the times when she was really uncomfortable but can also see that those moments brought a huge amount of growth.

This is a bit of a mindset episode because it is really important that we keep mindset front of mind while thinking about our business. Mindset can be a bit woo woo, airy-fairy, not tangible but really it's just that self-talk, those things running around in our head and the things we are saying to ourselves.

In today's episode we are going to talk about those things we are saying to ourselves, those stories we have in our head that might stop us from acting or might stop us from doing something.

Tori is excited because in this weeks episode she is talking about Shiny Object Syndrome!

Shiny Object Syndrome is one of the things that holds so many business owners back. Chasing sparkly new ideas and concepts and abandoning old ones in hopes the new strategy, overhauling their success, propelling them forward, will take them to the next level.

Unfortunately, that’s not how success works. Success is not about constant innovation and change- the next big thing. It is about consistency, it's about repeating the same actions over and over again until success becomes invadable.

We are going to dive into having your brand as a personal brand vs your business name in this weeks episode!

It makes sense when you get to a certain point in your business to operate as a personal brand compared to just a business name. Tori is going to talk about why there are so many advantages of having a personal brand as your business name and when it makes sense!

Today's episode is all about trusting your skills, trusting yourself, trusting your ability.

It’s a little too easy when you are good at something, to downplay it and be like 'meh everyone can do that' when in reality, not everyone can do it. We need to trust our skills, love our skills and lean into our skills a lot more than what we do.

Tori is going to walk you through how to trust your skills and ensure you are not downplaying them.

In last weeks episode, we spoke about why you need income stream diversity and why it is so important. We also spoke about a couple of checkmarks to ensure whatever income stream you are going to explore is aligned to your core services.

Today, we will be diving into where to start in identifying a new income stream and market research.

Today's episode is all about diversifying income streams.

In the past, Tori has spoken about diversifying marketing channels in the past but today is all about income streams, because, we are all in business to make sure we are generating revenue, it's not all fun and games. Obviously, we want to make it fun but an essential part of that is to actually make money!

Income stream diversity basically means your revenue comes from more than one source. You may have heard the most successful people have 7 income streams or more.

Tori will walk you through why it is so important to have income stream diversity.

Today we're diving into why Tori loves working with Regional Businesses! Rural, regional, it's Tori's jam!

Every small business has it's challenges but in regional and rural areas we are often impounded by remoteness and other challenges. We realise there can be days without power, mobile service, extreme weather. Tori loves and respects regional businesses for all they do.

She loves working with small business owners because they are so resourceful, they are always on their feet creating solutions to problems before they even arise. Constantly innovating and adapting to ensure business keeps on ticking even if your without!

We're talking real life today.

Tori had a beautiful client she had worked with in the past, come to her recently and say "Tori, my business is a complete shit show". Tori said "that’s fine, we can work with that" and she was like "no, no it’s a disaster!" Tori responded, "that’s fine, you are not the first person to come to me with a complete shit show of a business".

Tori is here for the chaos, the confusion, when you don’t know what to do next. Sure, some clients come to her that need to grow or go to the next level of business. But they aren't going to her because they know how to get to the next level, they are coming because they need the push, direction, accountability.

Today, Tori is talking about a topic that is very close to her heart, when it makes sense to bring in a Business Coach.

Obviously, Tori is a Business Coach herself so you might think "she's going to tell me that I need to bring in a business coach at any point in my business"... That's not necessarily true. There are certain times and situations that makes sense to bring in a business coach. Sure, it's always nice to have a business coach in your back pocket- someone to help you, someone to support you but that doesn’t always have to look like a business coach.

So when is the right time to bring in a Business Coach?

This week on our Meet the Member Series, Tori is joined by Katrina Tite who is a copywriter but not only is she a copywriter, she is an incredible copywriter because she is focused on her niche. You guys know how much power there is in owning a niche so we cant wait to dive into this further with Katrina.

Today, Tori is chatting with Sarah Lang of Sarah Lang Consulting. Sarah is a 4-time iron man competitor along with all things finance and consulting, she is the go-to guru!

Sarah Lang has over 16 years of banking and finance experience in the corporate sector. She brings this expertise and insight into the success factors of diverse businesses, along with the expectations of lenders, to her work with clients. Add to that her unique perspective on regional and agriculture sector businesses gained through her personal and professional experiences, she’s a valuable asset for any business looking to strengthen how they do business.

To be honest, these things are more habits for me now. It's really helpful for me and I think that even going into maternity leave there are definitely still parts of it I'm going to keep. It's not just about work, it is about work and life and the two coexisting next to each other.

If you don’t follow Tori on Instagram @tori.kopke you probably don't know about the 28hours Tori didn’t have Instagram! It was a massive wake-up call to Tori, and everyone that follows her, that Instagram can just disappear overnight!

While Tori was trying to regain access to her account, she decided to do some research to see if others had experienced the same thing and gauge how long she would be without access to her account (or was this going to be a permanent change)?

In today's episode, Tori is going to share some advice on what to do if you find yourself in the same situation!

We are back with another episode of Meet the Member series and this week Tori is joined by Martha Barnard-Rae of Word Candy.

Martha is a former teacher who now utilises her skills to bridge the communication gap that so many businesses find themselves lacking in when it comes to copy and communication.

Martha is a bit of a social media ninja but truly her best skills lie in creating high converting copy and dazzling websites.

Jen Waterson of Simply Smarter Numbers is joining Tori this week on the Meet the Member Series.

Jen is a profit coach (we all need more money in our business!) but we love Jen's approach because she takes some of the overwhelming, scary and big numbers and breaks them down and makes it practical and easy to understand.

Jen's goal is to try and simplify numbers. Numbers can be pretty ugly, hard to understand and to wrap your head around. A lot of us say we are not numbers people but if you are a business owner, whether you like it or not you’re a numbers person- it's just the degree to which you understand them and can use them to your advantage in your business.

Tori & Jen will be discussing pricing strategies around services to bring us some clarity!

This week on our Meet the Member Series, Tori is joined by Hayley, The Rural Naturopath who is an incredible woman and is all about empowering rural and remote women to be the best versions of themselves.

Previously suffering from some of her own health issues, Hayley started to see some amazing benefits from seeing a Naturopath and changing her diet and nutrition and using the principle food is medicine, which changed her life. Hayley had a burning desire that health and wellbeing was the place she needed to be at which point she went all in.

Tori & Hayley will be talking about some things we can do as businesswomen to help ourselves.

Welcome to the Meet the Member Series of the Big Ideas Rural Podcast where Tori will be taking you behind the scenes of some of the Big Ideas Rural Inner Circle members! In this weeks episode, Tori is joined by Teneeka Hill from My Parent Connect. Teneeka brings a really unique perspective and fantastic background around boarding schools and the boarding school transition journey. My Parent Connect works with boarding schools and families across Australia and New Zealand to ensure the transition process is one that is really thought out and cared for so everyone feels great by the time they arrive in boarding schools.

This week Tori is talking about structure and productivity. As an entrepreneur, we are our own boss and don’t have someone on our back, checking we got our task list done for the day. Adding structure to your workweek to stop losing time because as entrepreneurs, time can just disappear and we gain a little bit more control over our days.

So many of us get distracted by shiny object syndrome, seeing the latest trends (hello clubhouse!). All of these really shiny objects that we chase don’t necessarily serve us unless we give them a red hot crack! I see you trying these latest trends; jumping between Facebook lives or going "I really need to get some marketing happening in my business". The real beauty of strategy lies in the specifics, the details. If you are deciding stories are going to be the thing to bring you more business and then the next week you are looking at email marketing - this flip flop between strategies is no way to grow your business! Join Tori as she takes you through why she thinks you need to give any strategy 90 days!

In this weeks episode, Megan MacNeill, the personal brand strategist from Relevant joins Tori where she talks about how she has never loved selling but it's just a bit easier now after completing the group coaching program, Cultivating Confidence to smash your sales! Originally from Scotland, Megan moved to Western Australia 8 years ago and instantly fell in love and is now a personal brand strategist teaching people across the world how to position themselves and get noticed!

Today, Tori is joined by Lavinia Wehr from Lavinia Wehr social and she will be recapping her experience from the group coaching program that Tori did recently, Cultivating Confidence to smash your sales! Lavinia provides Perth and Western Australian businesses Social Media Services in the Agricultural and Lifestyle Industries. Specialising in Agribusiness and Rural Business, Lavinia provides businesses with the tools and resources necessary to boost socials; create leads to grow social media followings, and, convert those followers to customers! You will be hearing straight from the source, someone who has been through the program and the transformations they have had!

In today's episode, Tori is talking about group coaching and what it is actually like. What Tori had found in group coaching she had been apart of previously was there was no real accountability. No one was paying attention to if she was there or not. When Tori set out to make her group coaching program 'Cultivating Confidence to Smash your Sales' she wanted to use her previous experiences and for it to be a really unique group coaching program, something that isn't widely available on the market.

Opportunity costs. It is an economic theory that the opportunity costs is the loss or the benefit that could have been enjoyed if the best alternative was chosen. Basically, if you don’t choose the best choice or you choose one choice over another, there is always a give or take in the back end.

If you didn’t already know, Tori is pregnant and due in June! In this weeks episode, she will be letting you peek into her maternity leave prep. Planning for maternity leave started as soon as Tori found out she was pregnant, thinking about everything that needed to be done including a full audit across the business to understand what needed to continue while she was on leave and what systems needed to be put in place.

In this weeks episode, Tori is talking about what you put out is what you get back. Is it going to result in a 7 figure launch for you guys? I hope so! But let's start with baby steps and understanding the woo-woo principle of putting the energy that you want to receive out into the universe and then having it bounce back to you.

In this weeks episode, Tori will be giving you the opinions no one asked for, on current marketing trends. There are a lot of trendy things going on in the world and we all feel a little bit of pressure, 'do I need to be doing that in my business?' Tori will be breaking down 3 marketing trends and will discuss whether we should be doing them in our business or not.

In this episode, Tori shares her journey in choosing her own business coach. Before Tori really owned her title of Business Coach, she called herself a Business Strategist but wasn’t really owning the title. Back in 2020, Tori knew it was time to get her business to the next level and own the title of Business Coach to push her forward. In the past, Tori had used Business Coaches in one-off strategy sessions and deep dive intensives, for things that would push her over a hurdle or get her to the next goal but not a coach that was going to really level her up, hold her hand and get her to push her boundaries and get out of her comfort zone.. It was time to find a coach to get her there!

There is so much pressure in the space of constant content creation. There are so many platforms for us to be creating content on and often it feels like just one platform in itself is enough and is overwhelming. If your not a paid content creator it can feel like a massive pressure for your business and an added thing on your to-do list. If you don’t do it consistently you also often don’t see the returns of the high-level visibility you have in your business. Everyone talks about it but no one says this is how you do it. In this podcast, Tori breaks down how to repurpose content.

Working for yourself is not a walk in the park (we know that) otherwise everyone would do it! Staying organised is the key to success because what we see a lot, even with coaching clients is we are working over here on this strategy and then doing a bit of a flip flop. After all, so many things are going on simultaneously in a business and it's about managing those things that need your attention and being strategic in how we are focusing on them. In this podcast, Tori has put together 7 tips to help you stay organised while working for yourself.

Something that so many people fall into is they feel like they are working really, really hard in their business and they are not reaping any reward. I'm not getting the money flowing in the business, or the clients, or the online orders, its just not happening! I want to tell you about this little trap that is so easy to fall into because all of 'that' (the podcasts, the books, the masterclasses) that is work. Well, it feels like work. But just because its work doesn’t mean its action. Just because its work doesn’t mean that it's going to mean it's going to drive sales or attract customers. I want you to avoid content consumption feeling like so much work that you don’t actually have the capacity to do the work that’s going to drive the sales and traffic. In this episode, Tori is going to guide you through how to ensure you don’t fall into this trap.

Time management and how it's not about the tools. So many people are like, oh I need the next great app or I need a shiny new planner or I need a new technique. So many people seem to think time management isn't about the time itself and the time we invest and think its about a tool or system they don’t have access to. In this episode, Tori is going to take you through what time management really is.

You may have heard Tori speak about her belief that everything falls into the category of delegate, automate or systemise. And she still believes that! But what the heck are systems? Why do we need systems in our business? How do they help us? In this episode, Tori breaks down why you need to start having systems, how to tackle creativity, how to develop them and how they will make your life easier. Tori also breaks down some of the systems she uses in her business and how those processes help her!

In this episode, Tori will walk you through how to craft a rock solid launch! A launch isn't sending out one email or talking about it once on Instagram. Think about all the noise that exists on the internet. If your customer sees your product once, they are not going to remember it. The next time you launch, Promote! Promote! Promote!

In today's podcast we talking about one of my favourite subjects.. Sales! I love sales because if you're not selling your not making money, you are not growing your business and your not moving forward. They are a fundamental part of business! I am going to share with you my 5 activities that drive my sales no matter what and the 5 ways that contribute to the overall impact and growth of my business.

Happy New Year! ✨ This episode is all about picking a word of the year. What is a word of the year? Think of it as your theme song of the year, it’s the mantra that everything is driven from that you keep going back to and grounds you.

It's time to dive in and see what you can expect from Big Ideas Rural in the New Year! What can you expect to see in the new year? There are going to be some changes are we bringing in to drive your businesses forward in 2021! Community ✅ Knowledge ✅ Be sure to listen in to learn all about it!

Taking time off in business! This holiday I want to be plugged in with my family, not Instagram and am going to show you how I am going to do that! I want you guys to peek inside my process of taking off 7 weeks.

We are bootstrappers. Many of the entrepreneurs we know took the same approach in the early days of their journey. Bootstrapping, hacking, tweaking- pulling together tools to make their business work. What do you need in your toolkit as a business when you are bootstrapping? In this episode, Tori will be sharing her essential business toolkit, the things that she could not do without in her business

We are in the wind down faze of the year and what better time to do a lifestyle litmus test! The best part about being in business is you get to design your own life and manufacture your business to match your dreams and suits you. Have you manufactured a business that supports your lifestyle? In this weeks episode, Tori will share tips and tricks on how you can move your business to support the lifestyle YOU want!

Do you understand who your ideal customer is? Where do they hang out? Is your messaging aligned to them? It is so important we are talking to the right people and doing the right things to connect with those people. In this week's podcast, we are going to dive into understanding who your ideal customer is along with marketing, sales and follow up strategies to connect to the right audiences.

Christmas is an important part of our business. From VIP experiences to rewarding loyalty and multiplatform approaches, today, we will talk about how you can make the most of your customers and getting your clients to stick with you all year, not just buy from you at Christmas time!

Christmas! We love Christmas and it's time to settle in for a Mini Podcast Series, Marketing for a better Christmas Period! Christmas can have a huge effect on many of our businesses in a number of different ways. If you are a serviced based business it can usually mean a quiet time in your business but if you are a product-based business it is usually your busiest time of year. It's already November and that’s why this week we are talking about Marketing for a better Christmas Campaign, from juggling all the balls during the silly season to future-proofing your business during the Christmas period!

Originally from Scotland, Megan moved to Western Australia 8 years ago and instantly fell in love! Megan is now a personal brand strategist. Whether you like it or not, we all have a personal brand and it is relevant to each and every one of us. In this podcast, Megan of @relevantmegan will guide you through why your personal brand is so important and how to positively influence it along with why it is so important for you to utilise LinkedIn for your personal brand.

Are you on every social media platform but not doing anything well? Are you guilty of the shiny object syndrome? If you answered yes to either of these questions, let's talk about getting some focus, some clarity and some consistency.

Sarah Chapman from @empoweredcountrymums is helping women from all across Australia discover their purpose, find clarity and gain direction through mindset confidence and business coaching. Sarah takes us through mindset and how it affects our business (and personal life!) along with confidence and why so many lack confidence and provides you with a few tips to improve these aspects of your life.

Are you a busy working family? Then this one is for you! In this episode, Jackie Rylance of @dreamnannies Au Pair and Nanny Agency joins us to talk about what an Au Pair is and why they are such a great option for rural families! Jackie also takes us through her top tips for finding the perfect Au Pair for your family and how to best manage the relationship to set up for success!

So many women talk about being at capacity or maxed out and they can’t find room in their life or business. Amy Dawe of @seed_va started as a VA 3years ago and has since started the Seed VA start-up program taking all her learnings from becoming a VA herself. Amy is going to take you through how she finds a work-life balance, what a VA is, how a VA can help you find your work-life balance along with the steps you should take when looking at bringing on board a VA yourself!

Chantel McAllister of @chantelrenaephotography is the rural photography coach who originally hosted workshops in person and has now, thanks to COVID and only a few dollars left in the bank, pivoted to the online space to allow you to learn with her, anywhere! Not only is she business women, Chantel is also a partner to Jason and mother to 3year old Travis. Chantel will take you through her journey of having to pivot her entire business (and how this has become a blessing in disguise) and how she was able to find a work life balance, which she hasn’t always had!

Based on a New Zealand sheep station, Phillipa Cameron from @whats_for_smoko main role is to cook for the staff which varies from 3-10 people and she shares recipes and ideas through her Instagram page! Not only does she share her recipes and ideas, she also promotes positivity in a role so many of us who marry into farming families find ourselves in. On top of all this, Phillipa is also in the final stages of writing a book about her experience living on a station which will be released in time for Mothers Day 2021! Today she joins us to share her best tips and tricks in the kitchen and cooking to manage her busy schedule and ensuring everyone is looked after while ensuring she is practising a work-life balance to spend more time with her two girls!

Inspired by last weeks episode of having it all, it was time to really dive in and bring you the Work Life Balance series! We can talk about prioritising self care or work life balance but how do we do that? In this series, we are going to give you practical and actionable strategies. In this weeks episode, we are diving into Meal Planning and Prep! We reached out to the Big Ideas Rural Community and asked for their tips which we will share with you all to help you get one step closer to having a Work Life Balance!

Why can’t we have it all? Have you heard the concept that there are three main areas of your life: work, relationships and health and no matter who you are you can’t do amazing in all three areas? In today's episode, I am going to take you through how I am going to break the curve and have it all!

What are those tasks that are maxing you out and stopping you from hitting your income goals? In todays episode, we talk about ways you can find more space in your business to focus on what really matters, growing your business!

Taking goals to the next level and breaking down SMART goals

In this episode we dive into why you need a big picture vision and how to create it.

Katrina Tite is a leading content coach and content contributor for Big Ideas Rural. Her recent blog inspired this podcast, she uncovered real life ladies tips for growing your business.

One of my core values as a business owner is collaboration over competition. This value runs deep within me, I believe it should be honoured in all businesses, but recently I have seen this challenged, which is what encouraged this podcast episode.

Collaboration over competion is one of my core values. Like actually. Not in a cool trendy way. But in a deep down in my bones belief that it should be honoured in my business. And sometimes you dont realise how deep that core value is until you see it challenged.

Now I’m not going to go into how specifically this core belief was challenged- but I am going to say. This is something you need to walk the walk, not just talk the talk. Don’t chuck it up on your Instagram but then back it up with no action. I know so many of you are walking the walk and I wanted some REAL life examples to share with you guys to get your brains pumping about different ways to collaborate.

I am not a productivity expert. But I do manage to fit in a lot into the limited work time that I have. I also asked our facebook group, the HUB for rural women for their productivity tips and we have a few good gems come in. Including tips from Early Bird Branding, The Organiser and More and Buy from a Bush Business. This is a short and snappy episode to get you moving in the right direction!

Today we are talking about what to do when you are feeling stuck in business. You know when you hit that point and you just can’t seem to go forward. Either every day is the same and you are at a massive plateau and can’t reach that next level OR you are so overwhelmed by all of the work you have in your business you can’t see through the weeds and find where you need to be going. Today's mentions include: Diamonds in the Rough, Seed VA, Lavinia Wehr Social, Women Making Gravy, Edwina Robertson

The reality is we live in small towns or rural properties. It’s not like we are in the city in the midst of a start up hub, where every other person is in the throws of launching their next great idea. It might be very hard to identify who the members of your community are who are going to be supportive. And sometimes its a heck of a lot less scary to just tell the strangers on the internet about your great idea or fabulous business you are launching. Danielle from @socialmediasupermum Jackie from @ruralwomensday Nikki from @kombilife Lou from @measuremytribe Lavinia from @laviniawher.social The HUB for Rural Business Women Facebook Group

The Big Ideas Rural Inner Circle is about to get a bit bigger! We are so excited to bring you the incredible Lavinia Wehr of Lavinia Wehr Social to teach our April masterclass! She’s going to talk about how to show up online and what a well rounded online presence looks like. Lavinia is a social media rockstar and a PR queen. She helps small businesses understand their messaging and how to show up online to make an impact. She was raised on her family farm in Esperance, Western Australia and is truly connected to the rural landscape. She is passionate about agriculture and raising the profile of the everyday heroes of the industry, which lead her to co-founding the incredible @generation.ag podcast. She really is a ninja of all things digital and social. Not to mention her PR skills, Lavinia can confidently navigate media relations for both rural and metro audiences. Having worked with Lavinia over the Big Ideas Rural Virtual Summit, we can attest that she is an absolute rockstar! Show notes: www.bigideasrural.com.au/podcast-1/lavinia-wehr-of-lavinia-wehr-social

In todays episode we will be chatting about collaboration over competition This episode is sponsored by The Rural Compass Directory - Pointing you in the direction of rural businesses. www.theruralcompass.directory & Big Ideas Rural Membership - become a member today and join our supportive community for rural women in business at www.bigideasrural.com.au Tool & Tip Sam: Download Grammarly to your desktop and web browser Tori: https://www.hubspot.com/blog-topic-generator Stacey: https://www.hubspot.com/email-signature-generator Credits Host: Samantha Meurant www.theruralcompass.com.au www.samanthameurant.com.au Co-Host: Tori Kopke www.2020marketingsolutions.com.au

In todays episode we will be chatting about collaboration over competition This episode is sponsored by The Rural Compass Directory - Pointing you in the direction of rural businesses. www.theruralcompass.directory & Big Ideas Rural Membership - become a member today and join our supportive community for rural women in business at www.bigideasrural.com.au Tool & Tip Sam: Listen to Stop Collaborate and Listen podcast Tori: Layout app Credits Host: Samantha Meurant www.theruralcompass.com.au www.samanthameurant.com.au Co-Host: Tori Kopke www.2020marketingsolutions.com.au

In todays episode we will be chatting about celebrating women in business This episode is sponsored by The Rural Compass Directory - Pointing you in the direction of rural businesses. www.theruralcompass.directory & Big Ideas Rural Membership - become a member today and join our supportive community for rural women in business at www.bigideasrural.com.au Tool & Tip Sam: Joina facebook group community Tori: Search feature on LinkedIn Credits Host: Samantha Meurant www.theruralcompass.com.au www.samanthameurant.com.au Co-Host: Tori Kopke www.2020marketingsolutions.com.au

In todays episode we will be chatting about how to get the most out of you next conference or summit. This episode is sponsored by Big Ideas Rural Virtual Summit "Vision of Possibilities" March 9-10 2020 Get your free ticket here www.bigideasrural.com.au/virtual-summit & The Rural Compass Directory - Pointing you in the direction of rural businesses. www.theruralcompass.directory Tool & Tip Sam: linked in app & updating you contact card to share easily. Tori: TikTok app Credits Host: Samantha Meurant www.theruralcompass.com.au www.samanthameurant.com.au Co-Host: Tori Kopke www.2020marketingsolutions.com.au

In todays episode we will be chatting 4 free and easy ways to start your business off on the right for 2020. This episode is sponsored by The Rural Compass Directory - Pointing you in the direction of rural businesses. www.theruralcompass.directory & Big Ideas Rural Membership - become a member today and join our supportive community for rural women in business at www.bigideasrural.com.au Tool & Tip Sam: yearofcolour.com Tori: Google my Business Credits Host: Samantha Meurant www.theruralcompass.com.au www.samanthameurant.com.au Co-Host: Tori Kopke www.2020marketingsolutions.com.au

In todays episode we will be chatting all about brain dumps & vision boards. This episode is sponsored by The Rural Compass Directory - Pointing you in the direction of rural businesses. www.theruralcompass.directory & Big Ideas Rural Membership - become a member today and join our supportive community for rural women in business at www.bigideasrural.com.au