Brandfetti: Recent Episodes

Anita Siek

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

It's one of those things everyone says is important… but very few businesses are actually strategic about.

In this episode, I sat down with the incredible Jennifer Heuett of Small Wins Company to unpack what it really takes to create a client experience that people remember, the kind that builds trust, retention, and referrals without you needing to constantly chase new leads.

We get into the behind-the-scenes of what happens after someone says yes to working with you, because spoiler alert: the moment after someone buys is where a lot of businesses drop the ball.

Inside this convo, we dive into:

Why client experience is about way more than welcome emails and gifts
The surprising way your intake form can double as a marketing goldmine
How asking better questions can help your clients feel instantly seen and supported
The tiny onboarding shift that eliminates confusion and builds trust fast
How to use AI to improve systems (without losing the human touch)

If you've ever wondered why some businesses have clients who stay for years, rave about them online, and refer everyone they know… this episode is going to give you a whole new perspective.

Enjoyed this episode? Do share with me and Jen over at @anitasiek and @thesmallwinsco what was the biggest takeaway!

This episode is proudly sponsored by Jen Heutt of Small Wins Co. Jen has kindly gifted all my listeners her Onboarding Success Kit, which you can grab right here: thesmallwinscompany.com/freebie

Follow Jen here: @thesmallwinsco

Low or high ticket offers?! I've done both and in this episode I am going to talk about the pro's and con's with both, what you must master if you want to drive sustainable scale on either, and what YOU need to consider if you're on the fence of deciding.

Psst. Don't forget to follow me on @anitasiek and the team at @wordfetti

This episode is proudly sponsored by Danni Vee, executive neuroscience performance coach. Danni has kindly gifted listeners assess to a Identity Assessment which you can find here: https://www.dannivee.com/identity where you can see EXACTLY where you may be misaligned and what you need to do immediately to step into the next level.

Life update episode! If you've been followin' me on IG, you would have seen that the last 2 weeks has been HUGE. We packed up our dream home here in Brisbane and have left on perhaps the BIGGEST adventure yet, all because of a decision I made 6 months ago.

If you're curious what's going on, then take a listen to this episode.

If you enjoyed this episode, make sure you follow me at @anitasiek and say hi! x

What if the real reason you're stuck isn't strategy… but your nervous system?

In this epic conversation, I sit down with Danni Vee, a neuroscience performance coach who blends neuroscience and energetics in her work to chat all things around breaking through self-doubt, regulating emotions, and what it means to lead from self-trust.

We unpack why so many high performers hit invisible ceilings, especially when it comes to visibility, sales, and leadership, and how to shift from force and burnout into aligned, sustainable success.

If you've ever felt like you know what to do but still hold yourself back… this episode will hit.

On the episode we dive into: * What it actually means to use neuroscience + energetics in business and personal growth * Why self-doubt and imposter syndrome spike right before your next level * A simple nervous system regulation ritual you can use before: * Sales calls * Posting content * Raising your prices * Leading your team * How dysregulation silently impacts your leadership, decisions, and communication * The #1 practice to implement over the next 30 days for a noticeable shift in confidence and results

Danni has also kindly gifted listeners assess to a Identity Assessment which you can find here: www.dannivee.com/identity where you can see EXACTLY where you may be misaligned and what you need to do immediately to step into the next level.

Enjoyed this episode?

Make sure you tag us at @anitasiek and @danniveecoach

I've heard a lotta CRAPOLA marketing advice, but I'd say THIS one is one of the worst. Cause not only is it wasting SO many business's time, but it's costing you leads and sales.

On this episode, I share why this one piece of advice that's everywhere could be hurting you, and exactly what you need to focus on instead (including the 3 things EVERYONE actually needs to hear before they'll buy).

Want to know what ACTUALLY moves the needle to money-making content? I'm running a free live masterclass NEXT WEEK, first one of 2026 baby! And you're invited.

Join me here, tickets are $0: wordfettigroup.com/contentmasterclass

Come say hey on Instagram:

@anitasiek

@wordfetti

8 months ago, I created FETTIBot, a custom AI bot trained in our 8+ years of copywriting, content, marketing and sales psychology frameworks.

In this episode, I share 7 unexpected ways our users are using the bot to up their copy and content game.

If you're curious and want to try it out yourself, get FETTIBot here. It's $49 a month, cancel anytime!

🎁 FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here: https://wordfettigroup.com/freebie

Come say hey on Instagram:

@anitasiek

@wordfetti

Ever read a piece of content and instantly feel… sold to?

Yeah. Same.

In this episode, I'm diving into the small (but powerful) shifts you can make in your content so your audience feels seen, understood, and validated instead of pushed, pressured, or pitched at.

Inside this short + punchy episode, I share:

• How to get "surveillance camera specific" with your audience's real-life struggles

• Why mirroring your audience's exact language is a game changer

• The unexpected way to write a sales email that doesn't feel salesy at all (hint: think love letter, not launch mode)

If you've ever worried your content sounds a little too "buy my thing", this one's for you.

🎁 FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here: https://wordfettigroup.com/freebie

Come say hey on Instagram:

@anitasiek

@wordfetti

Webinars ain't dead. In fact one of our most recent webinars converted at over 20% +. In this episode I dive into what helped us with our latest webinar, and why the old way of doing webinars won't work anymore.

🎁 FREEBIE ALERT!

Want 5 e-lessons to level-up your copy game?

Snag it here → https://wordfettigroup.com/freebie

👯‍♀️ Come hang with me on IG:

@anitasiek

@wordfetti

5 years ago, business looked VERY different. I was booked 3 months in advance, busy, back to back meetings and on the exterior things looked great. But I was also miserable inside.

For the first time, I share in this real and raw look behind the scenes on how I actually went from only doing 1:1 work working 60+ hours a week to now working only working 20+ hours a week (and making more) and working 1:many.

Ps. Want me to share with you the exact engines I built to help me with working only 20+ hours a week, I'm hosting a live workshop next week to share this deep dive for the first time.

Get it here: anitasiek.com/masterclass

**ONLY 21 TICKETS LEFT FOR GATHER 2026! GET YOURS HERE: wordfettigroup.com/gather

👯‍♀️ Come hang with me on IG:

@anitasiek

@wordfetti

Ever have days when you KNOW the importance of "showing up" online but you just have zero motivation or desire to? You freeze, you end up procrastinating and then it gets to 5pm and you're like EH, tomorrow's problem?

If so, this episode is for you. It's a BTS episode, where I am hot seat coaching one of our Wordfetti members. Her Q? I know it's important for me to marketing myself, but I freeze each time and just don't have the motivation.

🎁 FREEBIE ALERT!

Want 5 e-lessons to level-up your copy game?

Snag it here → https://wordfettigroup.com/freebie

👯‍♀️ Come hang with me on IG:

@anitasiek

@wordfetti

If you asked me "ayyyy Anita how can I make more sales this week without spending a cent on ads?", then this episode is exactly what I'd share.

On this ep, I throw down 5 email campaigns that have helped both me and my clients drive sales fast (like… within 24–72 hours fast ).

🎁 FREEBIE ALERT!

Want 5 e-lessons to level-up your copy game?

Snag it here → https://wordfettigroup.com/freebie

👯‍♀️ Come hang with me on IG:

@anitasiek

@wordfetti

In this episode, I got to sit down with the Money Queen Denise Duffield-Thomas (@denisedt) to chat all things money mindset, business boundaries, and how to build a biz that gives you freedom instead of burnout.

We covered a lot from the truth about pricing (and why most of us are undercharging), to the sneaky ways we end up designing businesses that feel like jail cells, even when they "look" successful on the outside.

Inside, we also dive into:

What is chustle (chill+hustle) and why Denise believes in it
How to increase your prices without freaking out
The boundary that completely changed how Denise shows up in her biz
What being the "Mickey Mouse" of your brand actually means (this analogy? 10/10)
The small habit that gives Denise the most freedom in her week

This episode is part masterclass, part mindset shift, and full of permission to do business your way even if it looks totally different to everyone else's.

🎁 FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here → https://wordfettigroup.com/freebie

👯‍♀️ Let's connect:

Come hang with me on IG → @anitasiek

And follow Denise over at @denisedt

And follow the crew → @wordfetti

I donno about you, but I've been feeling so MEH about what I've reading online right now. With AI tools like ChatGPT, Gemini and Claude making it easier than ever to churn out content, the scroll has started to feel like a whole lotta blerh.

So how does one stand out in the sea of AI same same ness? In this episode I am sharing with you:

• What I'm focusing on instead to stand out

• Why "how-to" posts aren't enough anymore

• One dimensional vs multi-dimensional content

• How storytelling goes way beyond your founder story

• The sneaky content ingredient most people overlook: ENERGY

If you've been creating content that sounds good on paper but feels a little flat, or you're wondering how to stay relevant without burning out, this episode is your permission slip to do things differently.

🎁 FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here → https://wordfettigroup.com/freebie

👯‍♀️ Come say hey:

Instagram → @anitasiek

Check out what me and the team are up to at @wordfetti

Messaging, copy and AI in 2026. What is happening, what can we expect. In this episode where I was personally interviewed by my dear friend Erika Cramer (@thequeenofconfidence) we jam on it all.

We dive into:

Why your messaging is your ultimate competitive advantage (and why copy comes after messaging)
The "Why This, Why Now, Why You" framework that will change the way you sell
How to make AI your ally instead of your competition
The three steps to uncovering your unique edge so you stop sounding like everyone else

PSST, 70% of tickets are now SOLD for gather 2026 in March 12 @Brisbane. We only have 1 VIP ticket left. If you want in, grab your ticket now here wordfettigroup.com/gather

🎁 FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here → https://wordfettigroup.com/freebie

👯‍♀️ Come say hey:

Instagram → @anitasiek

Check out what me and the team are up to at @wordfetti

It's time y'all. My annual content and marketing predictions for 2026. What's in? What's out? And what are the key things YOU should be focusing on this year to stay one step ahead of the game?

I dive into it in the episode.

FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here → https://wordfettigroup.com/freebie

Come hang with me on the 'gram: @anitasiek

And follow the crew: @wordfetti

Know you've been playin' it SAFE and SMALL this year? Oh boy, this episode is for you. You're gonna wanna press play on this eppy immediately.

In this episode, I sat down with Confidence Coach, Erika Cramer (aka @thequeenofconfidence), for a deep, hilarious, and hella raw convo on confidence, courage, and showing up even when you're covered in proverbial (and sometimes literal ) poo

We dive into:

Why so many smart, talented women still feel like they need permission to take up space
What it actually takes to build real confidence (hint: it's not about being fearless)
The power of owning your story, your voice, and yes, your weirdness
That one belief that's keeping you stuck (and how to start rewriting it, today)

Erika drops truthbombs, fire analogies, and the kind of mindset reframe magic that'll make you wanna throw your hands in the air and say: "YEP. I needed to hear that."

Hit play and let this convo be the kick in the pants you didn't know you needed.

FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here → https://wordfettigroup.com/freebieCome hang with me on the 'gram: @anitasiek

And follow the crew: @wordfetti

Tis the season of END OF YEAR REFLECTIONS, and in today's episode, I'm going to be sharin' with you my EXACT ritual each year, so that you can swipe it and do a "review and preview" exercise for 2025 and 2026 too.

In this episode I dive into:

✅ My 2-part "Review + Preview" ritual I've used for the last 8 years

✅ The 7 deep-dive journaling questions I'm reflecting on this year

✅ The future self writing exercise I swear by (manifestation meets strategy)

✅ And for the first time ever… I'll be revealing my "word" for 2026

*PSSST! We are almost 60% sold out of gather 2026 tickets, grab your ticket NOW to be in the room where we'll be filling it with the conversations, ideas and people to take your business to the next level: wordfettigroup.com/gather *

Can't wait to meet you IRL!

Wanna know how me (and my team) are saving 60+ hours a month right now?

In this episode, I spill the 3 BIG ways we're using AI at Wordfetti HQ to streamline content, simplify systems, and save a heckin' lotta time without sacrificing creativity or quality.

In this episode I share:

The one app I use to brain-dump ideas on the go (even while nap-trapped)
How I've trained custom GPTs to help my team move faster (without bottlenecking me)
Why our AI-powered Fetti Bot is now one of the most powerful tools in our biz

Curious how this could look for your business? Tune in.

And come follow me on IG: @anitasiek and the crew at @wordfetti

FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here: https://wordfettigroup.com/freebie

HOLLLLLY SMOKES. Hold my cuppppp. I am back.

After a 6-month hiatus, I'm BACK on the mic. You probs have questions, so this episode will spill it all.

In this episode I share:

Why I took a 6-month break from the pod (and why I didn't feel guilty about it)
The hard truth about creating content from pressure vs. pleasure
How I've redefined "creating content" and doing business in this new era (hi mamahood x business)
Sneak peek at the 3 mega projects me and my team have been working on behind the scenes

You can learn more about our in-person event, gather here

And come follow me on IG: @anitasiek and the crew at @wordfetti

FREEBIE ALERT!

Want to get 5 e-lessons to level-up your copy game?

Snag it here: https://wordfettigroup.com/freebie

And we're back for another WYW Case Study episode. Today, we've got Kate Mitchell, an event tech specialist. Kate joined us in our most recent cohort at the very beginning stages of starting her business, and her biggest struggle? Communicating her value (she didn't want to "sell" and feel salesy!) AND not knowing what to say when she's "putting herself out there" in a way that's not same same and boring.

In our conversation we dive into:

How Kate went from 1 client (who was a friend) to 10 clients in just a couple of weeks of joining WYW
Why understanding the objective of what you're writing is key
What Kate did to navigate through the mindset wobbles she had in "selling" and putting herself out there
Expressing her personality authentically and how that helped her stand out

You can follow Kate personally here: https://www.instagram.com/sbceventsau

Want to be my next success story?!

DOORS TO the 2025 COHORT of Wordfetti Your Words is NOW OPEN! Click here to learn more: https://www.wordfettigroup.com/wyw

You’ve heard it before. There’s a shift in the consumer and business landscape right now. But what does this ACTUALLY mean for you as a business and what do you need to be weary of in this era?! In this episode I dive into the 3 shifts happening right now in 2025, and what your consumers NEED from you to feel buyer confidence.

(if you want to take this one step further and learn HOW you can write copy that sells, make sure you join me in my brand new free live masterclass next week: wordfettigroup.com/masterclass ”3 secrets to writing words that do the selling for you in 2025”)

I recently had a client ask whether I had any strategies or "tips" around showing up online and writing "confidently". And the answer I gave her? Is probably not what you'd expect.

Take a listen into this episode, where I dive into:

The real reason you might feel creatively blocked (and it’s not a lack of strategy)
How perfectionism is the sneaky gremlin sabotaging your visibility
2 powerful questions to break free from limiting beliefs
The simple mindset shift that changes how (and why) you show up online

Want to join The Wordfetti Club? Be part of the waitlist here to know when spots open next: wordfettigroup.com/clubwaitlist

*Want to identify what's keeping you stuck, unlock it, and learn how to turn the words out of your head into words on paper FAST?! Join me in my annual copywriting workshop happening NEXT WEEK. 3 days. 1 hour each day. 2 masterclasses. 1 live Q&A to get feedback and ask me questions. $49. You do NOT want to miss this: wordfettigroup.com/bootcamp

In this episode of Brandfetti, I sit down with one of our incredible Wordfetti Your Words alumni, Jaimi Rajendran—founder of Studio She, systems nerd to unpack how she went from “I hate selling myself” to being fully booked and almost a x2 in her revenue in a matter of weeks since WYW.

Inside this episode, we chat:

• How Jaimi booked out her biz and increased her revenue by 83% in under 12 weeks through tweaking her copy.

• The biggest mindset shift that helped her go from invisible to confident online

• How she shows up consistently (even with a toddler in tow)

Interested in joining WYW next time we open doors (in 2 weeks?!), click here to join the waitlist: www.wordfettigroup.com/wywwaitlist

There’s a quiet shift happening in the online business space—buyers are more skeptical, more discerning, and no longer swayed by generic claims like “freedom” or “more time back.”

They’re not saying it out loud, but before they hit “Buy Now,” your audience is silently running your offer through a filter of 3 critical questions.

In this episode, we unpack exactly what those questions are—and how to answer them in your messaging so your audience moves from “maybe later” to “take my money.”

Inside, we explore:

• The 3 unspoken questions buyers are asking before investing

• Why recycled marketing phrases are killing conversions

• What makes buyers trust you now (hint: it’s not just testimonials)

• A sharp reframe for copywriters and service providers to stand out in the age of AI

• How to create urgency without sounding salesy or pushy

If your messaging is still leaning on what worked in 2022, this is your cue to evolve it for 2025.

Doors to my 12-week live group coaching program, Wordfetti Your Words is opening in 2.5 weeks. Make sure you join us on the waitlist so you do not miss out on exclusive bonuses not available anywhere else. wordfettigroup.com/wywwaitlist

Today's episode shares a sneak peek of what I cover in the Write to Win 4-part mini private podcast series, where I dive into the 4 types of copy you MUST be able to master in this AI-fuelled era and the shifts you must make if you want to get cut through and drive sales now. Grab it FREE here: wordfettigroup.com/writetowin

Let’s be real—your audience is scrollin’ faster than ever, and AI-generated content is everywhere. So how the heck do you stand out and actually stop the scroll with your words?

In this exclusive sneak peek into my private podcast series Write to Win, I’m pulling back the curtain on:

What it really takes to grab attention in this AI-saturated era
The 3R’s every piece of high-converting copy needs (miss one, and they may just keep scrollin' past)
Why regurgitating the same trends and templates is doing more harm than good for your brand
How to write copy, and be radically different

If you’ve been feeling like what you're writing is starting to sound like everyone else’s—or you're just not quite sure how to get CUT THROUGH in this current era.

This is for you.

🎧 Wanna keep listening?

The full private podcast series is ready and waiting for ya.

Tap into the full Write to Win private podcast experience for FREE for a limited time over at wordfettigroup.com/writetowin

Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter.

FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here:https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Struggling to manage your time, pivot your brand, or navigate the rise of AI in copywriting? In this Ask Me Anything episode, I dive into three big questions from the community:

✔ Time-blocking & productivity hacks – A fresh approach to planning your week that prioritises energy, not just efficiency.

✔ Rebranding & repositioning – Should you make a big announcement or transition quietly? Here’s how to bring your audience along for the ride.

✔ The AI era for copywriters – Is AI a game-changer or a threat? What copywriters must do now to stand out and stay ahead.

FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here:https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Want to know why some content sticks like glue while others are forgotten in seconds? It all comes down to one thing—storytelling. And no, we’re not just talking about the “once upon a time” kind. In this episode, we break down seven powerful ways to infuse storytelling into your content and copy (without sounding cheesy).

You’ll learn:

✅ The storytelling shift that makes your copy irresistibly engaging

✅ How to turn case studies from “meh” to magnetic

✅ Why taking your audience behind the scenes builds deep connection

✅ The surprising way reflections and lightbulb moments make your brand unforgettable

✅ And so much more…

FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

AI is changing the game for entrepreneurs—but are you using it in a way that saves time without losin' your brand essence?

In this episode, I chat with Kinsey from Feel Good Social & Authentic AI about the human-first approach to AI tools, how to train ChatGPT to think like you, and why AI isn’t here to replace your thinking—but to enhance it.

If you’ve ever felt stuck on content creation, overwhelmed by AI, or worried about losing your unique brand voice—this one’s for you.

We dive into:

✅ The #1 mistake most businesses make when using AI

✅ How Kinsey saves 70+ hours a month with AI—without losing her personal touch

✅ How you can actually train ChatGPT to sound just like you

✅ Why women are falling behind in AI adoption—and how to change that

FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Struggling to turn your email marketing into actual sales conversions? In this episode, Anita was interviewed on a Podcast by Gloria Chou where she reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox.

Here is what we dive into:

Why AI-generated email templates fail to connect with modern consumers
The role of design thinking in crafting emails that grab attention and drive action
The psychology behind word choice
Simple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAs
How to use curiosity-driven subject lines and pre-headers to increase email open rates
Addressing objections within emails to eliminate hesitation and drive purchases
How changing hyperlink colors can boost click-through rates

FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

There's a difference between a positive hook and a negative hook. In this episode, we dive into:

✅ Why negative hooks isn't about being "negative" and how it can sometimes often outperform positive ones

✅ The difference between positive and negative hooks

✅ The secret behind hooks that stop the scroll and boost engagement

FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Getting featured in the media isn’t about luck—it’s about knowing how to pitch.

If you’ve ever sent a PR pitch and gotten nothing but silence, you’re not alone. But here’s the thing: journalists want great stories—they just need the right pitch. And PR expert Gloria Chou is here to share exactly how to make yours stand out.

In this episode, we dive into:

The simple yet powerful framework she swears by for writing a killer pitch
The one thing you can do to get your pitch picked up—fast
What journalists are actually looking for (and what makes them hit “delete”)
How to pitch with confidence—even if you don’t have a massive following or media experience

If getting press has felt confusing or out of reach, this episode will change the way you approach PR forever.

Ever feel like content creation is a never-ending task that eats up all your time?

If you’re nodding, trust me—you’re not alone my friend. But what if I told you that AI (yep, ChatGPT) has completely changed the way I create content? Especially the process?

In this episode, I’m pulling back the curtain on:

The 3 ways I use AI when it comes to my content
How it helps me brainstorm, refine, and repurpose with zero overwhelm
The biggest mistake people make when using AI for content—and how to avoid it

If you’re curious about how AI can support (not replace) your creativity and help you show up consistently without the stress, this one’s for you. Let’s dive in!

In this episode, I talk to ChatGPT Templates, and Repurposing Templates that I share and have in The Wordfetti Club, my flagship membership to help you create more visibility and sales in your business simply through WRITING.

I've just opened spots for the next few days to join us, so if you want in, now is the chance: www.wordfettigroup.com/theclub

Raise your hand if social media has ever felt... overwhelming, performative, or just not your thing.”

If you’re noddin along, you’re not alone—and neither was my guest, Sarah. A fellow introvert and copywriter who once swore off social media (and even landed her first clients without it), Sarah never thought she’d find herself consistently showing up online—let alone enjoying it.

In this episode, Sarah opens up about:

The surprising mindset shifts that helped her move past perfectionism
How “planting seeds” with her content has led to unexpected opportunities
The role of community (yep, The Wordfetti Club) in helping her stay consistent and inspired
And what she’d tell you if you’re on the fence about putting yourself out there

Whether you’re an introvert, a recovering perfectionist, or someone just trying to figure out this whole visibility thing, this convo is for you, friend.

Sarah: @sarahmarriottcopywriter

ANNOUNCEMENT: I've just opened spots for a limited time to join us inside The Wordfetti Club, our flagship membership and mentorship community, click here to learn more: www.wordfettigroup.com/theclub

Spoiler alert: Adding value alone isn’t going to cut it if you actually want your audience to convert. (Yep, I said it.)

In this episode, I share with you the 3 types of content you need in your strategy right now if you want to stop being the “nice to know” brand... and start being the “take my money!” brand.

I’ll walk you through each type (with real examples you can steal... I mean, get inspired by)
Why the 3 tips that BLAH and how to BLAH style content could be adding to the noise of content
Plus, how to create content that doesn’t just get double taps—but dollars

💥 Want more? I’m hosting a free live masterclass NEXT WEEK where we’ll dive even deeper into creating money-making content (without spending hours glued to your laptop).

It's free. Only catch? No replays.

Grab your spot now and join me at 👉 wordfettigroup.com/contentmasterclass

In this episode, I give you a behind the scenes look into a hot seat coaching call inside The Wordfetti Club, where I answer the question of "how do I create more shareable content on social media". I will be opening up limited spots to join us in The Wordfetti Club later this mont. Want to join us on the waitlist so you're the first to know when spots open next? Join here: www.wordfettigroup.com/twcwaitlist

In today's episode, I can take you BEHIND THE SCENES of a recent hot seat coaching session inside The Wordfetti Club where I mentor one of our members Geri, a meditation coach, on how she can select a street Eg gic lead magnet without overdelivering.

Here's the hard truth, you could have the BEST product, or service offering out there, but if you're not attracting your ideal audience, it won't drive the sales you're looking for.

In this episode, I throw down on the KEY to attracting your ideal audience, and it might not be what you think.

Want the my 5 needle-moving shifts in creating content that sells? I've just created a brand new private podcast series called Content Secret Diaries, grab these strategies now for free here: www.wordfettigroup.com/contentsecrets

Second guessing, overthinking, and hittin' the backspace button. If this sounds familiar, then this taster episode (Episode 1) from my brand new mini private podcast series "Content Secrets Diaries" is for you.

In it I share with you a simple mindset shift for you that I lean on whenever I find myself in the overthinking loop.

Want the rest of the 4 episodes where I share with you my 5 needle-moving shifts in creating content that sells? You can grab it here www.wordfettigroup.com/contentsecrets

It's been a while since I've done one of these episodes. But it's BACK, my Q&A episodes are an opportunity for YOU, my listeners to ask me anything. These questions are usually submitted through a question sticker on my personal IG @anitasiek, so if you're wanting to submit a question for me to answer, be sure to follow me on the gram.

In this episode, I dive into the below 6 questions:

How are you integrating business with a baby?
As a jack of all trades, how should someone hone in on one single business idea?
How to hire your first employee
How do you navigate around perfectionism?
How to approach email strategy that's not launch related
How do you navigate content when your offers could be beneficial for 2 different audiences

In this episode, I also briefly mentioned my soon-to-be-released new mini private podcast series, the Content Secrets Diaries (where I share with you 5 lessons in creating content that sells) -- you can grab it here www.wordfettigroup.com/contentsecrets

Got a half-dead social media account, and ready to revive it?! This episode is for you my friend. In it, I share:

what you should consider before you start planning your first post;
what I'd do if I was your copywriter, to help you CPR a dead social media account;
A 5-part content plan, and what you should be covering in your 1st 5 posts back on said social media account

FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Got the "writer's block?" listen to this short and sweet episode for the cure. Yep. In it, I share with you 3 things that can cure YOUR writer's block, fast, and why it isn't always about you "not being a good writer".

FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

I LOVE me a good planning sesh, but before I plan, what I never skip out on is a good reflection and intention setting exercise. In this episode, I take you through the 7 simple yet powerful questions I asked myself this year, in the hopes that it can also help you set (or reset) your intentions for the new year.

FREEBIE

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Make sure you follow me on @anitasiek and the team at @wordfetti

It's time. Time for my annual dusting off of my e-crystal ball, as I cast my predictions for what to expect in the realm of marketing and content for 2025!

In this episode, I throw down the 6 spicy New Year predictions for the year, and what YOU can do to be a few steps ahead for your business.

FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Thinking of taking a "break" from the business? Wanting to go on that honeymoon without having to take your laptop? Or if you're like me - you too want to take mat leave to welcome your new little human and not have to jump on the laptop in-between newborn snuggles?! Then this episode is for you.

In it I share with you:

the 5 key areas of my business that I looked at when I began planning for my 3 months mat leave from the business
the 3 strategies I focused on in the realm of lead generation
how I ensured my team were supported even though I was "offline"
how I continued to make sales and ensured cashflow in the business even though I was on leave

Enjoyed this episode?!

DM me over on IG with your biggest takeaway!: @anitasiek - I'd love to hear from you!!

... and I AM BACK from my 3 months Mat Leave, with a brand new season of Brandfetti. I have a 3 month old now, what the heck?! So I thought with the first episode back, what better way to start up the new season than with a wrap up of where the heck I've been and a sum up of all the HIGHS and LOWS.

Let's go.

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For our final episode of 2024, I'm sharing an open honest conversation I recently had with my friend, Jill Stanton of Millionaire Girls Club (MGC).

In this episode we talk about:

Why Jill "threw" away her 7-figure business (with her husband) Screw the Nine to Five;
How she was redefined her success, rebuilt and able to make the same amount that she did in a year, within 6 weeks;
What she sees as the key characteristics of wildly successful entrepreneurs;
Detachment and why it's critical to business growth;
Identity design and how you can become your future self, today;
A simple reflection exercise to wrap your 2024 year up, and get you ready to step into your next level self in 2025.

Enjoyed this episode?

Make sure you follow and tag Jill at @iamjillstanton and myself at @anitasiek over on Instagram.

Ready to power up for your week? In this episode, I share with you 3 simple productivity-charged tips that've worked for me over the last year or two to keep me focused, on track, and not all oh squirrel!. For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips on @anitasiek, too. Want 5 FREE copy lessons in your inbox? Your wish. My command. Get it here anitasiek.com/freebie

We’ve got an epic series this month (November) for you Brandfetti fam.

Whilst I’m on Mat Leave, I’ve invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.

In today’s episode, I bring on another incredible mastermind client, Sandra Chau, a visual stylist and creative director who gives us the behind-the-scenes of how she increased the conversions of her signature program this year.

She dives into:

That simple strategy resulted in a 40% increase in conversions for her signature program.
The power of ‘behind-the-scenes’ content that showcases the real, unpolished aspects of your brand.
Why small, thoughtful touches can make or break a client relationship.

Connect with Sandra

Instagram: https://www.instagram.com/sandrachaudesign/?hl=en

Website: https://sandrachau.com/

If this episode resonates with you, don’t forget to subscribe, leave a review, and share it with someone who might need it!

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FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

We’ve got an epic series this month (November) for you Brandfetti fam.

Whilst I’m on Mat Leave, I’ve invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.

In the first episode of the ‘Behind The Fetti Series’, I bring on another one of my incredible mastermind clients, Shon of Confetti Marketing who shares openly and vulnerably on how she went from feeling that business plateau to flipping that on its head to uplevel it on all levels in 2024.

In this episode, Shon dives into:

The 3 key strategies that Shon leaned on in 2024 to transform her business
How investing in the right support team created the space she needed for growth.
The needle moving changes she made to align her client base with her personal vision.
Why clarity has been the ultimate driving force behind her 2024 business growth.
How she’s embracing a “life by design” approach that puts her values at the core of her business.

Connect with Shon

Instagram: https://www.instagram.com/confetti_marketing/

Website: https://confettimarketing.com.au/

If this episode resonates with you, don’t forget to subscribe, leave a review, and share it with someone who might need it!

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FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

We’ve got an epic series this month (November) for you Brandfetti fam.

Whilst I’m on Mat Leave, I’ve invited some of my current Mastermind clients to take the mic and share the behind-the-scenes secrets of a key strategy that has worked REALLY well for them this year in 2024, in growing their biz and revenue this year.

In this episode, I bring in senior executive coach Gillian Fox. Not only does she share with us the #1 strategy that surprisingly propelled her business this year, but she also explains how shifting to corporate partnerships streamlined her sales, how client feedback transformed her program's focus, and lastly, she highlights the power of her network in generating organic referrals.

In this episode, Gillian dives into:

The #1 strategy that has been a game-changer for her in 2024 in her program RISE’s growth
Key shifts and pivots she made this year that moved the needle
The secret to repositioning RISE, highlighting live, interactive elements that participants love.
How creating a trusted peer network for her executive clients sparked new business opportunities.

Connect with Gillian

Instagram: https://www.instagram.com/gillianfoxgroup/

Website: https://www.gillianfoxgroup.com.au/

If this episode resonates with you, don’t forget to subscribe, leave a review, and share it with someone who might need it!

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FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

It's never what you see on the highlight reel. Recently, I was a guest on the She Got Lucky podcast with Alisha Marfatia where I open up vulnerable about my journey and story.

In the episode I share:

the difference between push and pull energy;
how messaging is more than just words;
the power of detaching from your business on a personal level, especially when it comes to making strategic decisions.
how to market transformations that aren't immediate or visible (e.g. ROI)

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Make sure you follow me on @anitasiek and the team at @wordfetti

In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Ever watch your fav TV show, find yourself debriefing with a good pal, and find yourself speaking to the most INTENSE moments of that episode?! THIS is the Peak-End Rule at play - and it's a concept developed by psychologist Daniel Kahneman that you can lean on in your copy and content to ignite the memorability of what you write.

In this episode, I dive into:

What the Peak End Rule is;
Why it works to create memorability and stickiness in our brains;
How you could use this concept in your copy and content (e.g. such as emails)
The power of creating memorable moments in your business (and how a small motel in the US became the highest rated Tripvisor hotel by doing this 1 simple thing)

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Wanna dive deeper?

... into the 101 on what the Peak End rule is and HOW you can apply it in your copy and content? We dive deeper into it in our weekly newsletter: Brainfetti, sign up to it right here:

https://wordfettigroup.com/signup

Hey! Are we pals?

Make sure you follow me on @anitasiek and the team at @wordfetti

Ahhh. Hooks and headlines. Not only are they the first thing your audience sees and reads, but they’re also a KEY indicator as to whether or not your audience will decide to continue to read on, the next line, and the next line, and the next line.

A powerful hook, therefore, as the great Mr Ogilvy puts it, is a big deal. It's such a big deal that it’d account for 80 cents in the dollar you spend. Lose your audience in the hook and headline. And they likely won’t see, know, or read the rest of what you’ve got.

In this episode, I dive into:

What exactly is a hook and why it matters
The curiosity gap, and how you can leverage it to write a great hook
3 methods to writing a killer hook

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Wanna dive deeper?

... into the 101 of how to write a killer hook? We dive deeper into it in our weekly newsletter, #brainfetti, sign up for it right here:

https://wordfettigroup.com/signup

FREEBIE - 100 copywriting hooks

Want to snag 100 of the best copywriting hooks?

Yeah, you do. Grab it right here: https://wordfettigroup.com/hooks

Hey! Are we pals?

Make sure you follow me on @anitasiek and the team at @wordfetti

Black Friday and Cyber Monday - how can you ensure that these campaigns, or flash offers in general, can be a mega success for your business?

In this episode, I dive into:

the 5 key elements that make up a "successful" flash offer campaign;
Ways you can stand out during a flash offer (especially during a busy period like Black Friday);
Missed opportunities (that could be leavin' money on the table) for businesses when it comes these campaigns;
A break-down of a proposed email sequence you can send out for your flash offer

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Stuck with the emails part of Black Friday? We got chu.

We have one VERY exciting one-time-only offer comin' right up in the next week to help you get it up and ready in literally hours - be sure to sign up to our email list so you do NOT miss out:

https://wordfettigroup.com/signup

FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

When you think Black Friday, it's likely you think of MEGA discounts, right?! Well, it doesn't have to mean you have to bulk slash your prices. In this episode, I'll share with you 6 not so traditional ways you can still #BlackFriday this year, without having to discount.

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Stuck with the emails part of Black Friday? We got chu. We have one VERY exciting offer comin' right up in the next week - be sure to sign up to our email list so you do NOT miss out:

https://wordfettigroup.com/signup

FREEBIE

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Y'all loved the personal episodes I've been doing the last few weeks, so here is another one coming in hot. This week, I'm sitting at 38 weeks pregnant, and I'm opening up to share with you the 5 big mindset shifts I've experienced since becoming pregnant.

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Today we have a behind-the-scenes episode of a recent Q&A call we had in The Wordfetti Club where we had the question of: what can we strategically share as BTS content, that's not just us sitting on a laptop?!

Take a listen to my response here, where I share one simple trick for you to uncover a pool of valuable "behind the scenes" content you can strategically share with your audience to get em' closer to saying YES to working with you.

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

There ain't no denying that there has been a LOTTA shifts having in the online business world the last year or two. Lately, I've enjoyed so many conversations around this with fellow business friends, my clients and our Club members, and today, I'm thrilled to give y'all a little peek behind the curtains of one of these conversations.

In today's episode I bring in Kate McKibbins of HelloFunnels where together, we speak to:

What we have seen to be happening in the online business space the last few years;
What's currently working, and not working
What we believe people are CRAVING now more than ever
Strategies that Kate is testing and playing with in her business.

In this episode, I also reference another episode both Kate and I were on, which you can listen to right here.

It's a juicy one fam, and I cannot wait to hear what you think!

Enjoyed this episode? Be sure to tag myself @anitasiek and Kate at @Hellofunnels

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

In a consumer climate where we are making more value-aligned decisions, are more discerning, and are now calculated in our spending (ahem, right now) – relationship marketing, and your ability to become front-of-mind through genuine human-to-human connections, relationships and experiences, I believe will be your competitive advantage.

So what the heck is "relationship marketing" I hear you ask?! I dive into it in this episode where I speak to:

Why I believe it’s become “harder” this year to get sales, leads, and engagement;
The reason why I am not worried, at all (and why I feel you shouldn’t be too);
Why I feel “relationship marketing” is going to be key in this climate today;
The 101 (and my take) on “relationship marketing”;
3 simple ways you can incorporate this into your business this month (without having to spend a single $)

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Get ready fam. We've got another incredible Wordfetti Club case study episode for you today. Meet Lloyd, Luxury Travel Advisor who is on the mission to do things a lil (a lot) differently.

As one of our OG Club members from the very beginning, I'm thrilled to bring Lloyd in for this fireside chat where we dive into:

Disrupting an outdated industry and how Lloyd is using content, education and embracing his unique quirk to do things differently;
How Lloyd found his rhythm in creating content (after feeling like he hit a brick wall for so long);
The fears Lloyd had in showing up, and incredible results he has seen since he started to do videos and in speaking his truth

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Want to join us in the Wordfetti Club too?!

Join us here for just $49 per month or $490 for the entire year: www.wordfettigroup.com/theclub

Are you overcomplicating the idea of creating content right now?! In this episode, I share the 3 most common TRAPS I see business owners making when it comes to creating content, how they may be making it harder than it needs to be and what if ANY of these resonate with you, you should focus on instead.

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Doors to The Wordfetti Club our monthly mentorship membership to help business owners grow their business through the power of content marketing, copywriting and consumer psychology are currently open until 11:59pm AEST 10th of September.

Join us here for just $49 per month or $490 for the entire year: www.wordfettigroup.com/theclub

It ain't no secret that this year has been a lil bit harder for businesses in general to get leads, especially with the tightening of purse strings. But what if I told you that one of our Wordfetti Club members, Catherine Mason experienced the complete opposite?

In fact in just 14 days by implementing a simple strategy we shared in The Wordfetti Club, she's converted 2 clients alone, booked in numerous discovery calls with clients interested in working with her, and within almost a month? She's almost booked up.

In this episode, we dive into:

Key wobbles Catherine had from starting her business 1 year ago;
The 1 simple strategy she prioritises now in her business to help her increase visibility and leads;
The difference between selling on DMs and connecting on DMs;
Catherine's content creation process and why she decided not to "outsource" her content creation.

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Want in on the strategies we dish out just like Catherine did?!

Doors to The Wordfetti Club our monthly mentorship membership to help business owners grow their business through the power of content marketing, copywriting and consumer psychology are currently open until 11:59pm AEST 10th of September.

Join us here for just $49 per month or $490 for the entire year: www.wordfettigroup.com/theclub

Ever feel like you're a hamster on a wheel of creating MORE MORE MORE content? Kinda like a content cow?!

I hear ya, friend.

I've felt this before too, but over the years, I've come to absolutely love and embrace the idea of content creation by making these simple shifts in my day to day.

And in today's episode, I'll be sharing them with you so that you too, can create content intentionally, from a space of more ease and flow, instead of hustle and overwhelm.

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In this episode I talk about the importance of having a structure and system. If you're keen to learn more about our proprietary system in creating content, then I'd LOVE for you to join me in a live workshop I'm hosting next week.

Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.

You'll walk away with:

a repeatable content system;
a bank of tailored content ideas for your business (through an activity I'll walk you through)
the anatomy of a killer high converting caption
how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)

Grab your ticket now for just $67.

https://wordfettigroup.com/workshoplive

In today's #WordfettiClubCaseStudy episode, I'm excited to introduce you to an incredible e-comm biz founder, Maddy Murray of The Sunday Club. Maddy joined us only 2 months ago feeling completely stuck, down and lost in her business. In fact she left me the most heartwarming message (played at the beginning of this episode) which will forever remain in my memory bank about how she felt joining the Club.

Fast forward 2 months later, by implementing some of the strategies in the club, and in our most recent 14 day visibility challenge not only did she increase her sales but also scored a dream collaboration.

In this episode, she shares the key strategies she implemented, what shifted for her in the 2 months, and simple actions you can take too, to turn things around.

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Want to learn the system that Maddy is using too?

I'm hosting our ever-popular annual workshop "Caption Formula Workshop" LIVE next week, and you're invited.

Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.

You'll walk away with:

a repeatable content system;
a bank of tailored content ideas for your business (through an activity I'll walk you through)
the anatomy of a killer high converting caption
how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)

Grab your ticket now for just $67.

https://wordfettigroup.com/workshoplive

There are 3 common mistakes I see businesses make when it comes to free content: they give too much away, they go TOO deep in just selling, or they think free content is just some tips, and some BTS and that's the content strategy.

In this rapid fire episode I dive into:

The difference between free content vs strategic free content;
What strategic free content IS NOT (hint: it's not just tips and tricks) and leaving breadcrumbs;
The 4 key stages your audience must go through before they're ready for "sell-based" content;
The primary goal of strategic free content.

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Psst. Want to take this one step further and learn how to create strategic "free" content that actually content and sell!? I'm hosting our ever-popular annual workshop "Caption Formula Workshop" LIVE next week, and you're invited.

Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.

You'll walk away with:

a repeatable content system;
a bank of tailored content ideas for your business (through an activity I'll walk you through)
the anatomy of a killer high converting caption
how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)

Grab your ticket now for just $67.

https://wordfettigroup.com/workshoplive

How does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to:

Why strategic content that sells is not just about adding value, and writing tips and hacks;
The 5 key things to consider to ensure you have that balance to not just convert your audience but convert them;
How top of funnel, middle of funnel and bottom of funnel content needs to be split in your content;
1 thing you need to consider FIRST before coming up with content ideas.

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

We're back for a brand new season and I have some personal news! I AM PREGNANT!

In this bonus episode today, a lil different to what you may be used to on Brandfetti - I'll be sharing openly and vulnerably my personal story and the real behind-the-scenes of this moment.

From my never-before-shared health wobbles, relationship wobbles with my family, to also the 2023 year for me in business and the duality of it being the HARDEST year I had in business, yet the most "financially" successful - I share why this moment feels so special right now to be in.

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

In this bonus episode for the new season, I shared openly about my mindset wobbles around "becoming a mother". In this episode, I speak to:

Why I had hesitated around "starting a family" for years even though we wanted to explore it back in 2020;
My personal fears and worries when it came to becoming a "mum" and a "business owner" and the feeling or "this or that";
How I've personally navigated through these mindset wobbles the last few years;
Redefining what business and motherhood means, and my desire in changing the narrative around "just you wait".

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Runnin' short on content ideas? What if I told you that 1 testimonial, can, in turn, be translated into 6 pieces of content? Yep! In this episode, I throw down how you can get more mileage with your testimonials and turn 1 testimonial you've received from a client into 6 additional pieces of content. Let's go!

PSST. Doors are currently open to The Wordfetti Club - our dedicated online business membership. If you dig our bite-sized episodes, and you wanna level up your content marketing, copywriting and consumer behaviour game, this membership is for you.

Join now for a grandfathered rate of only $49 a month (cancel anytime) or $490 for the year (save 2 months and score extra bonuses)

For more details click here: wordfettigroup.com/theclub

Today I'm taking you behind the scenes on a hot seat call I hosted in The Wordfetti Club (btw! Doors are currently open) - where we had a member Elizabeth, who is an e-comm business owner who asked the brilliant question of:

"How do I grow my email list as an e-comm biz, that isn't me having to discount?"

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PSST. Doors are currently open to The Wordfetti Club - our dedicated online business membership. If you dig our bite-sized episodes, and you wanna level up your content marketing, copywriting and consumer behaviour game, this membership is for you.

Join now for a grandfathered rate of only $49 a month (cancel anytime) or $490 for the year (save 2 months and score extra bonuses)

For more details click here: wordfettigroup.com/theclub

Let's be honest. Let's a lotta different types of platforms, channels, that business owners "have to" jump on right now. From LinkedIn, Instagram, Reels, Emails, Blogs etc -- it's no wonder so many of us are feelin' the overwhelm and burn out when it comes to content fatigue.

If this is you?! Then this episode is one you don't wanna miss. In it, I share with you 5 ways that I've leaned on to help me avoid content burn out and overwhelm -- these are practices, mindset shifts, habits and systems that have helped me be smarter, when it comes to creating content.

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PSST. Doors are currently open to The Wordfetti Club - our dedicated online business membership. If you dig our bite-sized episodes, and you wanna level up your content marketing, copywriting and consumer behaviour game, this membership is for you.

Join now for a grandfathered rate of only $49 a month (cancel anytime) or $490 for the year (save 2 months and score extra bonuses)

For more details click here: wordfettigroup.com/theclub

Feeling stuck and overwhelmed when it comes to creating strategic content for your business? This short and sweet practical episode is for you. In it, I share with you 3 uber helpful questions to help ignite strategic content ideas for your business, that will help you create connection, trust, and conversions.

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PSST. I am running a free live masterclass next week, on the 5 secrets to create more visibility and sales through content. It's gonna be an epic 60 mins. Join us here www.wordfettigroup.com/livemasterclass

Ain't no secret that there has been a lotta shifts in the online business space the last couple of months. I was recently invited one a great conversation on a podcast where I joined a few other incredible online business owners in discussing the shifts we're seeing, what's working, what's not working, and also how we've navigating through this interesting moment in online business.

So I thought I would do a separate episode here to share my biggest insights shared on the episode with y'all here!

If you want to catch that group episode, where I along with Denise Duffield Thomas, Tina Tower, Kate McGibbin, Annie Gichuru and Kerry Rowett chatted, you can do so here.

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PSST. I am running a free live masterclass next week, on the 5 secrets to create more visibility and sales through content. It's gonna be an epic 60 mins. Join us here www.wordfettigroup.com/livemasterclass

The final behind the scenes episode of our most recent live course launch! This episode, I share with you the 5 activities that didn't work for us, and what insights and reasons why we feel it may not have.

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

In this episode, I dive into what worked for us in our most recent live launch. We ended up celebrating our 2nd biggest launch to date in the 4 years of digital courses, and here were the 5 key standout activities which we feel made a big impact (and ones we'll continue to do)

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

WOOP! We have finally wrapped up our most recent live program launch of Wordfetti Your Words 2024. This year we're only live launching this cohort once, so in this episode, I share with you one of the reasons why we made this decision, some shifts we made to the offer, and also 6 key lessons from our most recent launch.

Stay tuned for the next 2 episodes next week too as I share what worked and what didn't work in our latest launch!

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

What is YOUR flag on the ground belief? In this episode, I take you behind the scenes of a live hot seat I had with one of our students who asked whether or not she should share her honest opinion around her industry and how to go about it.

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Meta has recently announced 3 brand new paid tiers as part of their Paid Verification program. With membership now reaching upwards of $499.99 USD per month, the question remains: what's the difference? is it worth it? what does this mean for businesses on Instagram?

In this episode, I dive into:

• A quick run down of verification vs paid verification;

• The short "need to know" version of what the new paid tiers are in Meta Verified;

• My thoughts around these features (and whether or not they could be helpful for online businesses);

• Whether I believe these new tiers are worth it for businesses.

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Feelin' short 'n' uninspired on content ideas?! I got chu.

In this short and sweet episode, I throw down 3 lazy YET strategic ways in which you can easily repurpose your existing content right now.

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

What the heck is the difference between FREE content vs PAID content?! It's a question I often get asked.

In this episode, I'll give you a behind the scenes of a recent Q&A I delivered for our 3 Day Copy Confidence Challenge where I answered this question for one of our students.

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Ever wanted to get inside the MINDS of your audience, and write copy that have them go "yo, are you in my head"?

In this episode, I share just one of the many strategies we share in our signature copywriting program: Wordfetti Your Words, for you to uncover the language to use by "ethically" lurking at your competitors (yep, you heard me!)

___

Doors to our only live intake of WYW for 2024 are CLOSING TODAY.

Wordfetti Your Words is our 12 week live group coaching program, designed to help you nail your messaging, uncover your unique Brand DNA, and write words that sell through psychology.

Join us now: www.wordfettigroup.com/wordfettiyourwords

Ever wanted to get inside the MINDS of your audience, and write copy that have them go "yo, are you in my head"?

In this episode, I share just one of the many strategies we share in our signature copywriting program: Wordfetti Your Words, for you to uncover the language to use by "ethically" lurking at your competitors (yep, you heard me!)

___

Doors to our only live intake of WYW for 2024 are CLOSING TODAY.

Wordfetti Your Words is our 12 week live group coaching program, designed to help you nail your messaging, uncover your unique Brand DNA, and write words that sell through psychology.

Join us now: www.wordfettigroup.com/wordfettiyourwords

Overthink, second-guess and find yourself smashin' that backspace button every time you have to write about your business? This episode is for you. Inside I dive into the ONE thing you must do first if you find yourself overthinking, and 3 shifts in your mindset you can take so help you go from blank Google Doc, to writing with more flow.

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Doors to WYW are officially OPEN!! Wordfetti Your Words is our 12 week live group coaching program, designed to help you nail your messaging, uncover your unique Brand DNA, and write words that sell through psychology.

We won't be reopening until mid-2025 so if you're ready to nail your communications? THIS IS IT!

Join us now: www.wordfettigroup.com/wordfettiyourwords

Imagine, going from 0 clients to being FULLY BOOKED, and a monthly revenue increase of 248% in the space of 12 weeks. Well this was exactly what happened for our WYW Alumni Emma Klose, therapist and founder of Thrive Play Therapy.

In this episode, we dive into:

The struggle of not wanting to sound like a "text-book" therapist but also maintaining professionalism;
How one of the activities within WYW completely changed the way she showed up in her business and in Emma's content
The 1 thing that really moved the needle for Emma when it came to getting sales and being fully booked.

___

Doors to WYW open on the 30th of April, want to get a taster of what it's like?

Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words

Join us now: www.wordfettigroup.com/masterclass

Now a days when it comes to the online world, it's important to be seen, yes -- but what's also key is to communicate in a way that will also be REMEMBERED, so you can be front of mind.

In this short and sweet episode, I've going to be throwing down on 2 simple ways for you to write copy that is not only attention-grabbing but will be sticky and memorable for your audience.

___

Doors to WYW open on the 30th of April, want to get a taster of what it's like?

Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words

Join us now: www.wordfettigroup.com/masterclass

Oh boy, I am SO excited to be diving into this WYW Case Study for 2024. Meet Stacey, a culinary storyteller and also qualified nutritionist, who joined us in the most recent cohort of WYW.

Stacey joined us as she had a clear vision of launching her 2nd business "Waffl" but had NO idea how to translate this into clear and compelling language across her website, and touch points.

In this episode we speak to:

The gap between having a vision, and not knowing how to best convey it;
Finding her brand voice and the 1 activity that really helped her document her voice;
How she wrote her website in 2 days;
How she navigated through the wobbles of building her 2nd business, and how she approached it differently this time around.

___

Doors to WYW open on the 30th of April, want to get a taster of what it's like?

Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words

Join us now: www.wordfettigroup.com/masterclass

The final part to our 4-part series. Feeling like a lot of PUSH energy right now when it comes to makin' sales? In this episode, I share the 3 part system to consider if you'd like to create a sustainable sales system for your business, that isn't reliant on you always having to hustle for more leads.

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***We are hosting a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words on the 30th of April. Want in?!

Join us now: www.wordfettigroup.com/masterclass***

Here we are, part 3 of our 4-part conversion series. Today we're gettin' practical on the 3 key shifts you should be making right now if you'd like to drive more sales.

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***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.

Grab your ticket now at wordfettigroup.com/challenge***

Welcome to part 2 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into looking at some of the biggest conversion-killers in your copy and content.

Could you be making one of these mistakes?

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***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.

Grab your ticket now at wordfettigroup.com/challenge***

Welcome to part 1 of our 4 part "Conversion Series" where we'll be talking about how to drive more sales, leads and kachings in this current economy. Today's episode? We'll be diving into 6 of the biggest reasons as to WHY it may be feel a lil bit harder right now to drive leads and sales.

___

***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.

Grab your ticket now at wordfettigroup.com/challenge***

Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA?

In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level up your business and sales.

PS. Creating your Brand DNA is somethin' we dive into together in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.

___

***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.

Grab your ticket now at wordfettigroup.com/challenge***

If you're lurkin' the description of this podcast, chances are you already KNOW it's important that your brand has a brand voice. But perhaps, you don't know how to crystalise it or where to begin.

In this episode, I share with you the 3 KEY questions to ask to ensure your brand voice is strategic and is created to attract your ideal audience and 3 KEY actions you can take to uncovering your unique voice.

PS. Brand voice is just one of the key elements we cover in the Brand DNA process in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.

___

***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.

Grab your ticket now at wordfettigroup.com/challenge***

Tweaking your messaging is one of the FASTEST way for you to drive and uplevel the traffic and conversions to your website. You don't have to wait for a designer. You don't have to wait for a copywriter. It's something you can tweak literally within seconds or minutes.

In this episode, I share:

• What the concept of "messaging" actually is

• Why not tweaking your messaging often, is going to be a business's BIG missed opportunity

• The 3 must-ask questions when you are about to tweak your messaging.

Messaging is just ONE of the key components we focus on in our signature 12-week signature live group coaching program: Wordfetti Your Words, which opens mid April.

It teaches you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in just 12 weeks.

We are ONLY taking enrolments once this year. Yep.

So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist

Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs. In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to flip the switch to make your website copy more about your reader (than about you), to why it's not just about features and benefits. ____ Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks. We are ONLY taking enrolments once this year. Yep. So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist

If your leads, and sales are slowing down, and you're wanting to bring in cash, income, and leads right now and unsure where to start (without having to spend a bucket load on ads), then this episode is for you.

I share 5 simple strategies to help you generate leads and income RIGHT NOW, WITHOUT ads.

____

Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks.

We are ONLY taking enrolments once this year. Yep.

So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist

Ever feel stuckeroo when it comes to writing to your audience? Blank space. Blinking cursor. Hitting the backspace more than you should? In this sharp shoot episode, I share with you a go-to strategy I lean on each time I'm in that mode (yep, I've been there! Even as a copywriter myself). And if you want more of these hacks? Grab our 7 copywriting conversion boosters here, www.wordfettigroup.com/conversionbooster ____ Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks. We are ONLY taking enrolments once this year. Yep. So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist

Feeling the perfection, imposter gremlin tappin' on your shoulder each time you're about to write?! This episode is for you.In the episode, i throw down on 3 key mindset shifts (that have personally helped ME) tame the perfection and imposter gremlins when it comes to writing killer copy. ____ Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks. We are ONLY taking enrolments once this year. Yep. So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist

In this sharp shoot copywriting hack episode, I throw down the difference between a call to action, and a call to value, and a simple way you can grab attention, and write a better call to action!

This is just a snippet of a hack I shared with our Wordfetti Club members. Our dedicated online membership. Monthly upskilling. Monthly mentoring with me . Monthly coworking. And the raddest online business community for you to grow your network, get feedback and collab. All for just around $1 a day.

Want to join us?

Here is a sneaky link: www.wordfettigroup.com/twc

____

Psst. Doors to our 12-week signature live group program teachin' you how to turn the thoughts out of your head onto words on paper, nail your messaging, and write copy that connect and sell through our psychology-backed methodology is opening in 4 weeks.

We are ONLY taking enrolments once this year. Yep.

So if you don't want to miss out, join us on the waitlist at www.wordfettigroup.com/wywwaitlist

Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game.

Want to snag my 5 free copy e-lessons? Get it here wordfettigroup.com/freebie

And for more BTS follow me on @anitasiek and the team at @wordfetti

Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're currently feelin' like you're serving up value gems, but your followers ain't converting into customers. In this episode I dive into why simply sharing tips through social media may not be enough for your audience to say "HECK YES". and what you need to focus on instead.

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it. Enjoyed this ep!? Be sure to hit subscribe so you are in the know when a new episode drops. Follow me on @anitasiek and the team at @wordfettiGet our 5 e-copy lessons: wordfettigroup.com/freebie

Ooft. Pricing. Something I know so many of us gets hazard coned by. Well. Fear not, in this episode, I dive into pricing, increasing your prices and how you can increase your revenue by doin' just that.I dive into: * Why I don't believe you should "price your worth" and what you should focus on instead; * The 3 ways I suggest you look at pricing your offers and increasing your prices * Why when it comes to growing and scaling, it's not just "scaling your revenue"

Enjoyed this ep!? Be sure to hit subscribe so you are in the know when a new episode drops.Follow me on @anitasiek and the team at @wordfetti___Want to be my next success story!?Applications to my high-touch Fetti Mastermind is officially open TODAY. Designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!), if you are ready to make 2024 your best year yet?!Then DM me "FETTI ME" on Instagram @anitasiek, so you can get all of the information to join us.

Today, I bring onto the podcast another incredible Mastermind case study. Kim joined my Mastermind between 2022-2023 when she was overwhelmed, burnt out, not knowing what the next step (but knowing something had to change) would be for her and her husband's interior architect studio.In this episode, we speak to: * How Kim navigated through overwhelm, stress and growing a business with 2 young children; * The powerful husband wife duo dynamic her and her husband Jeff cultivate; * What we did to increase their revenue (and profit) in the space of less than 12 months; * How they have grown the business and created more white space in their calendar.

This is a raw, honest, vulnerable conversation not to be missed.Follow Kim and Jeff on their Instagram here: @studioatelier___Want to be my next success story!?Applications to my high-touch Fetti Mastermind is officially open TODAY. Designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!), if you are ready to make 2024 your best year yet?!Then DM me "FETTI ME" on Instagram @anitasiek, so you can get all of the information to join us.

Diversification of income streams has been someone that's been critical for us at Wordfetti and for me personally in particular, the last 4 years. There are a lot of misconceptions on diversifying your income though, so in this episode, I want to share my honest opinion about this topic. In this episode I share: * The key questions I believe you must ask before considering an income diversification journey; * Why "diversifying" isn't about creating more more more offers (and what you must consider instead); * The 4 stages I went through to diversify both Wordfetti's income streams and my personal; * How I went "backwards" to go forwards.

Enjoy this episode?! Make sure you hit subscribe on the podcast, and follow on IG @anitasiek for more! ___ Want to diversify your income stream in 2024? Applications to my high touch Fetti Mastermind is officially open TODAY. Designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!), if you are ready to make 2024 your best year yet?! Then DM me "FETTI ME" on Instagram @anitasiek, so you can get all of the information to join us.

We have another incredible Fetti Mastermind case study on the Podcast today! Meet Justina, a fashion stylist, who doubled her prices, went ALL IN to her business full time and sold her dream offer to her dream client through the Mastermind experience.

In this episode, we dive into:

How Justina doubled her prices and refined her service offerings;
Navigating through the fears and wobbles when it comes to uplevelling and increasing prices;
How to fall in love with “selling” and speaking to the value of the offer;
Behind the scenes of creating a dream offer and selling it to a dream client

follow Justina here @beyond.styling

___

Want to be my next success story!?

Applications to my high touch Fetti Mastermind is officially open TODAY. Designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!), if you are ready to make 2024 your best year yet?!

Then DM me "FETTI ME" on Instagram @anitasiek, so you can get all of the information to join us.

Ever feel like you're a hamster on a wheel, my friend?! I have. It's a feeling I know well, and one I knew was not sustainable. In this episode, I share with you the 5 big potential reasons you may be feeling like a hamster on a wheel, and what you need to be focusing on instead to sustainably grow and scale your business. Follow for more on @anitasiek ___ Want to be my next success story!? Applications to my high touch Fetti Mastermind is officially open TODAY. Designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!), if you are ready to make 2024 your best year yet?!Then DM me "FETTI ME" on Instagram @anitasiek, so you can get all of the information to join us.

I am SO excited to be bringing to your ears an incredible Fetti Mastermind case study. This time with Tam (and Jez) of The Hive and Mrs Learning Bee. Tam is an ex Assistant Principal turned founder of a digital offer and SaaS Product The Hive, an all-in-one digital planner for teacher. She first joined us in the Mastermind, yet to launch her SaaS offer, and she had 3 big audacious goals: to launch the offer, retire her husband, and have a baby!And guess what?! She heckin' did.In this episode, we dive into it all, the real and the raw behind the scenes on how she (and her husband, Jez) did it. We speak to: * The dynamic between having a business as a husband and wife duo; * How we BETA launched, and officially launched their offer, achieving a wildly successful launch of over 3,000 + members; * How they have leaned on their superpower in community and in product knowledge; * How they are continuously evolving and up-leveling their offer through a community strategy.

Follow their journey here @learningwiththehive and @mrslearningbee ___Want to be my next success story!?Applications to my high touch Fetti Mastermind is officially open TODAY. Designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!), if you are ready to make 2024 your best year yet?!Then DM me "FETTI ME" on Instagram @anitasiek, so you can get all of the information to join us.

Yep. I've been there too. Just like you, my friend! Ugly crying, stress, overwhelm: it's a narrative we don't hear enough online because of the attached stigma and us being used to the highlight reel. But we ALL feel it. It's human emotion 101. I also truly believe when it comes to the business leaders world -- we learn so much sure, from those around what they did, but I feel we learn even more sometimes, when it comes to knowing HOW one navigates in moments of challenge. In this real, raw and vulnerable episode, I dive into: * My burnout moment in 2019/2020, and my big AHHA realisation. * How I personally navigate through moments of overwhelm, and "stress" in business and life. * My 3 go-to questions that help re-align me (and that I lean on when I am in the thick of the "mess")

__Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!).If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you.Join the waitlist here: www.anitasiek.com/waitlist

Ever feel like something was "OFF" or missing in your business, or life? You're seen as the life of the party, but inside, something doesn't feel right? This inspiration episode, is for you.In this episode, I am honoured to bring in one of my Mastermind and 1-on-1 clients Jen Bowers. She's a brand strategist and brand designer, and founder of Jen Be Brands, who helps businesses stand out like a flamingo in the flock of seagulls through powerful branding. She's also the host of Bring Back Your Pink, where she helps women in their mid-40 to 50's "get their pink" back and embrace and LOVE their life.Over the last 18 months I have witnessed the most radical transformation in Jen. In this case study episode, we dive into: * A period of funk, hiding and wobbliness, and how Jen personally navigated through this. * The tsunami wave of clarity moment for Jen that happened in the Mastermind, changed EVERYTHING in your life and in her business. * Jen's strong belief on why and how women in their 50's can live their life in full colour and truly LOVE their life. * The steps you can take if you feel misaligned.

This is an episode not to be missed.Enjoyed this one? Make sure you follow Jen at @jenbebrands. ___Applications to my high touch Fetti Mastermind will finally be open next week 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!).If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you.Join the waitlist here: www.anitasiek.com/waitlist

Woop. The final part of the 3-part series between me and Steph Taylor and what we're coining, the biz besties editions - our 2024 predictions for online business.

In this episode, we dive into:

What we are predicting in 2024, for online businesses overall;
Why "value stacking" for digital courses may no longer be the THING people are looking for;
How you can leverage some of our predictions for your business this year.

Follow Steph on @stephtaylor.co on Instagram.

___

Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!).

If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you.

Join the waitlist here: www.anitasiek.com/waitlist

Part 2 to the bonus episode with Steph Taylor where we invite you behind the scenes of a fireside chat between us as we reflect on 2023.

In this episode, we dive into a debrief on both our launches in 2023.

What we tested and what didn't work well;
What did work well for us in our launches in 2023;
The mindset wobbles that we both experienced in 2023 during our launches
How you can use the strategies we tested in 2023 (which worked) in your next launch.

Follow Steph on @stephtaylor.co on Instagram.

___

Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!).

If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you.

Join the waitlist here: www.anitasiek.com/waitlist

Steph Taylor (my biz bestie) is back on Brandfetti, and we're taking you behind the scenes of this fireside chat we had together where we reflected on our year of 2023.

Steph is an online business strategist who helps business owner build a profitable online biz where they can be offline.

In this episode, we dive into:

The biggest lessons and challenges from 2023.
Why taking action can be so tricky, especially when procrastination and the fear of imperfection are hovering close by.
The importance of experimenting and learning from actions rather than remaining stagnant.
How managing expectations and boundaries helps to clarify communication in business.
Why managing your energy and focus needs to be strategic, especially when dealing with customer service and demands.

Follow Steph on @stephtaylor.co on Instagram.

___

Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!).

If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you.

Join the waitlist here: www.anitasiek.com/waitlist

I recently ran an experiment on my LinkedIn. In 60 days I got the Community Top Voice from Linkedin for "Copywriting"!So in this episode I thought I'd take you BTS of it all and exactly what I did. In this episide, I dive into: * The difference between Top Voice vs Community Top Voice; * My experiment: what I did, the frequency of my posts, what I leaned on to content plan on LinkedIn and how I repurposed my content; * How I got Community “Top Voice” for Copywriting in 60 days (with almost half of those days in December, where I was on holidays and didn’t post); * How I made “showing up” on LinkedIn a fun part of my day; * What I believe will do well on LinkedIn in 2024.

___Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!).If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you.Join the waitlist here: www.anitasiek.com/waitlist

I recently ran a VIP Day... for ME (and my husband, ha!) and had so many questions about it over on DM's so I thought I'd create an episode to give you the behind the scenes.In this episode, I'll share with you: * the agenda I had set for us for the VIP Planning Day; * tips and ways you can create an inspirational day off-site; * and my 3 personal insights and takeaways from the day.

___Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!).If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you.Join the waitlist here: www.anitasiek.com/waitlist

It's time for my annual predictions for content, marketing and business! In this episode, I'll be sharing with you the key predictions I feel we'll be seeing in the realm of content and marketing this year. I got a LOT of it right last year, so let's see how we go this year, eh!?

Enjoy this episode? Take a screenshot and share it with me on Instagram @anitasiek, I'd love to say Hi!

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Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!).

If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you.

Join the waitlist here: www.anitasiek.com/waitlist

WE ARE BACK! Hello 2024! In this first episode for 2024, I thought I'd take you behind my journal and peek into the 7 biggest lessons I took away from the 2023 year. The year 2023 for me personally was challenging, but the duality of it is it was also the most growth I've ever experienced both personally and as a business.

So let's take a peek.

Enjoy this episode? Take a screenshot and share it with me on Instagram @anitasiek, I'd love to say Hi!

___

Applications to my high touch Fetti Mastermind will finally be open at the end of January 2024. This is designed for 6-7 figure founders who want to strategically and sustainably grow and scale their business for more revenue and freedom (minus the 12 hour days!).

If you are looking to productise your knowledge, create a more scalable way to get paid for the way you think in 2024, then this is for you.

Join the waitlist here: www.anitasiek.com/waitlist

Yep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content for the entire month in the space of 2 hours? Wrap your ears into this episode as I share with you the BTS look as to how I do it. ___ Pssst. Want a freebie? Of course you do! - Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie

Ever heard of some marketing advice that just makes you go "ICK"?! Yeah. Well, I ain't gonna lie, there's definitely been a few of those circling around this year. In this episode, inspired by the conversations I've overheard, and those that I am hearing and seeing, here are some of the worst marketing "advice" I've heard this year and what I feel like you should focus on instead. ___ Pssst. Want a freebie? ___ Of course you do! ___ Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie

Stop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count! There. I said it, HA! In this episode, I dive into why I don't believe likes and follower counts are a measure of "success" when it comes to content and why it's important we create content that is highly shareable. To help you, in this episode, I throw down 3 simple questions you can ask to help you generate content ideas that will be highly shareable. PSSST! on the 21st of November, we are about to throw down on one VERY epic one-time-only-offer for FETTI FRIDAY (our version of Black Friday). This is BIG and is not something we have EVER done before. Want to be the first to know as soon as it drops? Sign up below. wordfettigroup.com/signup

Struggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so in this episode I share with you: * My approach when it comes to planning and creating content * The 5 things that are my GO TO when it comes to content planning strategically * How I cross pollinate my content and create more hours in my week.

Want to learn the EXACT system to what to say on your gram? Join The Caption Formula Workshop here wordfettigroup.com/workshop For more BTS, follow me on IG at @anitasiek and the team at @wordfetti

Is ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing something that ranks WELL for search engines as well? In this episode, I dive into my belief on whether it's still important, exactly how you can strike that balance, and 3 things to consider when writing something that is a nod to both search engines but will make you stand out. FREEBIE Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie

If SPEAKING is something you want to do more of in 2024, chances are you're probably thinking of this question too. How do you come up with speaking topics? How can you get strategic about it? How can you really "own" a speaking topic so what you share it unique and memorable?

Have no fear my friend. In this episode I dive into the 4 questions I ask to help me strategically come up with speaking topics.

FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

Did you know that there are 2 types of readers? The Analytical and The Skimmer. AKA those that read every single word and those that skim through copy and content. So how the heck do you actually write for both in your audience? In this episode, I dive into one simple way you can optimise your copy to ensure it's easier to consume for the eyeballs. Pssst. Want a freebie? Of course you do!Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie

A lot of the time when we think Black Friday, we think mass discounts. But does it always have to be about discounting? Would it have the same effect if you didn't discount? In this episode, I dive into 3 untraditional ways you can Black Friday this year without having to discount. I also shared how we've put together a full Black Friday Promotional Email Sequence Kit (with 8 emails ready for you to swipe and get your campaign up live in just 1 hour!) for you if you've left it last minute. You can grab it now for $70 by clicking here (wordfettigroup.com/blackfriday)

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FREEBIE Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

To Black Friday or not to Black Friday? This month in our membership, The Wordfetti Club, our monthly masterclass was all about Black Friday. We had a lot of epic conversations and ideas swirling around in the membership so I thought I'd do an episode here to share the 3 principles I believe are going to be KEY for a success Black Friday campaign in 2023.Want to join the Wordfetti Club? Click here to join us. ____ FREEBIESign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie _____ Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

I was recently asked about HOW you can talk about the same service or product and make it interesting at a speaking gig. It's a question I get asked often so I thought I'd record an episode to share 1 simple hack you can adopt to make "talking about the same service or product" less boring and more interesting. ____ FREEBIESign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie _____ Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Flearnings is the combination of the word failure and learnings. It's a new word I've coined which speaks to the art of how we learn through our failures. In this episode, I share about a full circle moment I had over the weekend, that led us to becoming the official TEDx copywriting and creative content partner, a special project we held on the day and also my 5 big flearnings in business. ____ FREEBIESign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more. wordfettigroup.com/freebie _____ Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

As a wordsmith, I am deeply fascinated by how the delicate choices of language and words evoke different means and emotions in a reader. When it comes to writing, and also in how we approach writing at Wordfetti, inclusivity in our language is something we've been striving to learn more and more about. This is why I'm thrilled to bring on guest Hank Paul, who is a Queer Inclusion Strategist to share more about this topic.

In this episode, we dive into:

Why brands should embrace LGBTQ+ inclusive language
The most common myths and misconceptions about LGBTQ+ allyship in business
What to do when you make a mistake
The difference between performative allyship and authentic allyship

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FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

You might be readin' the headline for this episode thinking: "what the heck Anita?! Isn't the whole goal to get people ON the list and no remove em'?

It's a fair question friend. And also one people often ask when I tell them that we deleted people off our email list.

So in this episode, I'll be sharing with you:

The 3 big reasons why we removed thousands of email subscribers from our email list;
Some key signs you should consider "spring-cleaning" your own email list;
And how to go about cleaning up your email list along with what we did.

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FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

We've just wrapped up our 7th launch for WYW, and with every launch the team and I always take the time to reflect on what went well, what didn't go well, what we learnt and what we'll do differently next time.

In this episode, I dive into 5 of the factors that worked well for us for this launch, and the 3 things that surprisingly didn't work as well in our latest launch.

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FREEBIE

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wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

At the end of July this year, I launched (relaunched) our dedicated all-in-one content marketing membership: The Wordfetti Club. And it was a WILD success, with us x2 our initial goal of 100 members, to hitting 209 members for our first launch! In this episode (where I was a guest on my biz bestie Steph Taylor's podcast Imperfect Action), I dive into:

the behind the curtain view of what it actually took to launch this offer;
how it felt different to any other launches I have had (as I was travelling and launching at the same time); and
how I pivoted an offer that was no longer working.

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FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

What does it actually take to build a business with passion, purpose, and profit?! In this honest conversation, I bring in business coach Fiona Killackey and fellow podcast host of My Daily Business onto Brandfetti where we chat about all the ups and downs of what it truly takes to run a business.

We dive into:

What Fiona's biggest FLEARNING (failure and learning is);
The key characteristics of a successful business owner and leader that Fiona sees having worked in some incredible businesses and organisations;
Whether or not we can have a business without the hustle;
How we can not just set but really make strides towards our business goal;
Key questions to consider if you feel like you are currently treading water.

If you enjoyed this episode, then don't forget to tag me, @anitasiek and Fiona @mydailybusiness_

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FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Time poor and want 7 must-know copywriting lessons that will help you boost your conversions? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game.

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FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Know what you want to say but don't know HOW to say it?! This episode is for you because chances are? You haven't clearly articulated your brand personality and voice.

In this episode, I dive into:

The difference between brand voice and brand tone of voice;
3 of the biggest mistakes I see businesses and organisations making when it comes to brand personalities and curating a unique verbal identity (and what to focus on instead to future proof your brand)
What you should include when it comes to documenting your brand voice.

Curating a unique brand voice and documenting your Brand DNA is one of the key phases in our signature copywriting and sales psychology course Wordfetti Your Words.

Doors are closing soon, and won't reopen until later in 2024. Ready to finally write words that connect compel and convert?

Sign up here: wordfettigroup.com/wordfettiyourwords

Enjoyed this episode? Don't forget to follow me on @anitasiek and the team at @wordfetti

And we're back with another incredible WYW Case Study, and this episode, we're featuring Madison Klein, a content marketer and copywriter from New Jersey, NY who joined Wordfetti Your Words at the beginning of her freelancing journey.

In this episode, we dive into:

Imposter syndrome, perfectionism and how Madison navigated around the mindset wobbles despite having a decade experience in the industry;
How having the confidence to do this ONE thing, landed Madison her BIGGEST retainer yet (almost x8/x10 her ROI to WYW within 3 months of joining);
Her thinking process when it comes to turning something "bland" or "boring" into something non-boring.

Doors to our signature copywriting and sales psychology course Wordfetti Your Words is officially OPEN for enrolment for 1 week. Ready to nail your messaging, uncover your brand DNA and write copy that connect, compel and convert through our psychology backed methodology?

Sign up here: wordfettigroup.com/wordfettiyourwords

Enjoyed this episode? Make sure you screenshot and tag @content.by.madison and myself @anitasiek and share your biggest AHHA!

In this episode, I bring onto Brandfetti Zoe Richmond, a launch and website strategist for female course creators on Kajabi, who is also one of our incredible WYW alumni to share how rewriting her website copy has helped her attract her ideal clients and half her cost per lead by more than HALF in her latest launch.

We dive into:

The 1 big thing that Zoe learnt through WYW that helped her rewrite, tweak and refine her website copy to attract her ideal audience
How she was able to reduce her cost per lead (CPL) in her latest launch from $22 to only $9 through tweaking her ad copy
What should (and should not) be on a digital course sales pages and landing pages
Zoe's predictions and recommendations in the world on online course launches: evergreen vs live

Doors to WYW open on the 21st of September. Want a taster?

We are hosting a brand new free LIVE masterclass, and you're invited.

Learn how to level-up your website and write stand out copy that stand out (and convert) in this 60 minute masterclass and save your seat right here: www.wordfettigroup.com/freemasterclass.

Enjoyed this episode? Make sure you screenshot and tag @zoe_richmond_ and myself @anitasiek and share your biggest AHHA!

This one is for my fellow word nerds, copywriters, content writers and marketers. If you've been feeling a lil wobbly when it comes to AI and ChatGPT and how this may impact your client work and clients in general - this episode is for you. In it, I share the 3 key things you can do to really add value to your clients and AI-Proof your job. Use these value statements next time in your proposals.

Doors to WYW, will be opening again in 1 week but as a waitlister you will be getting dibs 48 hours before everyone else along with exclusive bonuses. Click here to join the waitlist to snag some early bird bonuses: www.wordfettigroup.com/wywwaitlist

One of the things I love? When internet friends, become your WYW alumni students, and they experience wins! For this episode, I bring in Laetitia Andrac, a business doula, strategy and intuition coach and also one of most recent WYW cohort students.

In this episode, we dive into:

What is intuition (and what it's not) and the power of it in growing your business
The art of intuitively "selling"
Laetitia's 5-step method to begin trusting in your intuition.
Why Laetitia trusted HER own intuition in joining our cohort in May, and how that has supported her in launching her book "Light it" (now a best time seller!)
Why she wanted to learn how to write her own sales copy for her book, even though she usually outsources.

Doors to WYW, will be opening again in 1 week, click here to join the waitlist to snag some early bird bonuses: www.wordfettigroup.com/wywwaitlist.

A heads up, our 3-day Copy Confidence Challenge is happening TOMORROW. It's not too late to get your ticket. 14, 15, 18th of September (replay included). 1 hour over 3 days, that's all it's going to take to uplevel your copywriting game.

Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

Controversial opinion: The school system set us up to FAIL when it comes to copywriting for our business! In this episode, I'm going to dive into the difference between WRITING vs COPYWRITING, the key distinctions, and a mindset shift you need to make in order to go from writing to describe to writing to persuade.

You readin' our show notes? A+ for you my friend! A heads up, our 3-day Copy Confidence Challenge is happening NEXT WEEK. 14, 15, 18th of September (replay included). 1 hour over 3 days, that's all it's going to take to uplevel your copywriting game.

Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

How does one write persuasive copy without being "pushy" or "salesy"? In this episode, I dive into 5 ways you can do just that, the key mindset shifts you must make so that your copy isn't "wobbly" to your audience, and the 4 key elements your audience actually NEED in order to be ready to take action.

If you want to take this one step further? Join us in our 3-day Copy Confidence Challenge happening NEXT WEEK. 14, 15, 18th of September (replay included) and I'll teach you how you can translate the ideas and thoughts in your mind, onto paper FASTER. Day 2? I also share with you my 5Ps in the persuasion framework.

1 hour over 3 days, that's all it's going to take. Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

Feeling like you're trying ALL the things but it's still crickets? Putting out content like the "gurus" are telling you but sitll not getting the results and leads you were hoping for? In this episode, I throw down on the 5 biggest reasons why your copy or content may NOT be converting, and what you need to focus on instead.

OH HEY YOU! Big news.

Our ever-popular 3-Day Copy Confidence Challenge is BACK. Where over 3 days we'll teach you how you can translate the ideas and thoughts in your mind, onto paper FASTER.

1 hour over 3 days, that's all it's going to take. Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

Day 1 ― Get Copy Confident: The ability to get your game-changing ideas outta your head and flowing onto the page? Is way closer than you think. Together? We will:

Identify the real reason why you get writer’s block (Spoiler Alert: It’s not because you’re a bad writer)
Equip you with simple (repeatable) strategies to have you saying bye-bye to wobbles and writing with confidence
Craft a compelling story about your biz (even if you don’t consider yourself a storyteller)

Day 2 ― Turn Copy Into Sales: You got into this business to make a larger impact and to make sales. So we’ll show you how you + your words can do exactly that. You’ll discover:

How to eliminate the “busy” work crowding up your schedule and focus on the ONE skill that really matters
Discover the 5P's in persuasion to power up your copy so it inspires your audience to take action
Our fool-proof system to nail your stand-out messaging and inspiring your audience to take action
Write 1 sales-based caption that you can publish immediately after the challenge to generate sales

A BONUS Live Q&A on Day 3 (Value: $397): Consider this your chance to ask a conversion strategist and copywriter (aka hi, it me!) anything you want about copywriting, sales, content, consumer psychology and branding! Whether that’s how to apply your newfound copy skills to your socials, or the next best steps to move the needle in your biz, my brain is yours for the picking for an entire hour!

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Psst. Want a freebie?

Of course, you do.

Sign up for our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more. wordfettigroup.com/freebie

In this short and sweet episode, I throw down 3 simple yet POTENT copywriting hacks to help you make your copy stronger, punchier, and more persuasive. Try this in your next piece of content or copy!

Love these and want to upskill in your copy game? Our signature copywriting and sales psychology course Wordfetti Your Wordsopens in 3 weeks. Be sure to sign up for the waitlist to get exclusive bonuses! Click here to join the waitlist.

Psst. Want a freebie?

Of course, you do.

Sign up for our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more. wordfettigroup.com/freebie

As soon as I hear someone say "I know what I want to say, but I don't know HOW"? There's usually 3 reasons why. In this episode, I dive into the 3 most common reasons why you may be feeling this way, the antidote to them, and a simple trick to writing copy that sticks, with ease.

In this episode, I also spoke about our signature course Wordfetti Your Words, Doors which opens in 4 weeks. Be sure to sign up for the waitlist to get exclusive bonuses! Click here to join the waitlist.

Psst. Want a freebie?

Of course, you do.

Sign up to our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more. wordfettigroup.com/freebie

No your website isn’t just a dumping ground for ALL the info. With attention span decreasing to 8 seconds, y’all are gonna want to make sure the copy on each of your respective pages is intentional, strategic, and executed with precision. In this episode, I dive into the PURPOSE of each of the top 5 pages on a website: Home, About Us, Services, Product, Start Here.

In this episode, I also referenced 2 elements:

a previous episode "How to structure the Pages for your website project" -- You can access that right here.
our signature copywriting and psychology course, Wordfetti Your Words that will be opening doors again next month. Join the waitlist here!

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FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Copy without messaging (the strategy) is like tacos without the guac. Still sizzling, but there’s something missing, esé. In this latest episode, I dive into the difference between copy vs messaging.

Turn into this episode where in 12 months I go through:

the subtle yet POWERFUL difference between messaging and copy;
A BIG mistake that many businesses make when it comes to articulating their messaging;
How your ability to tweak your messaging at any given time is your secret weapon (and where to begin)

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FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

This episode is part 2 of behind of scenes for our recent Membership launch, The Wordfetti Club. In this episode I share more about my internal reflections around this launch and why it has completely changed the way I think about "launching" as a whole.

I dive into:

The key narratives I had to redefine and rewrite - to mix travel with launching
How I surrendered, detached myself from the goal and had FUN with this launch
The key lessons I'll be taking away for my future launches and what you can do too, to infuse more ease and fun for your next launch or your next revenue generating activity for your business.

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FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

We recently launched for the first time, our new membership: The Wordfetti Club. We welcomed 209 founding members, exceeding our original goal and in this episode, I peel back the curtains to share with you:

The different stages to the launch and how it came about.
Some key strategies I leaned on for this launch
My 5 big lessons from this recent launch and why I believe we did so well.

Stay tuned for part 2, where it'll be more about my introspective/reflections around why this launch has became one of my favourites of ALL time.

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FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

In this recent interview I had with Tahryn Bolt, we dove into the secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words.

In the episode, we go into:

How to write copy that stands out
How psychology and copy intertwine
how ChatGPT comes into play when it comes to writing copy

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FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world of marketing, there are KEY differences in what copy is, and what content is. In this episode, I dive into them.

FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Language shapes our perceptions. So in today's episode, I'm shining a spotlight on the power of words, not just in a business, marketing, or content perspective... but the words we use to speak to ourselves. I throw down 3 simple practices you can embrace to be kinder to yourself.

FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie
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Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

No this isn't another podcast episode that is going to tell you to try Threads or try Reels and get you to post everyday. In this episode, I throw down on the 3 missed content opportunities for businesses today that could potentially be draining your energy, time, sanity, money, and ability to truly cut through the digital noise.

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PS. This is it! You only have 24 hours left to join us in The Wordfetti Club, our new monthly membership and community dedicated to helping you uplevel your content marketing game.

Monthly Masterclasses + Learning Sessions with me (and guest experts)
Monthly coworking
Monthly content plans delivered with prompts and templates
And our 5-part proprietary content system in 90 mins.

Join us here for only $49 a month: www.wordfettigroup.com/thewordfetticlub

____

FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Attn biz owners who have more than 5+ posts sitting in your drafts. A little love note from me to you: creating content doesn't have to fill snoring and bore, complex and overwhelming!

In this episode, I dive into 7 simple ways you can create content in a way that's easier and more fun (whilst still connecting and converting)

____

SPECIAL ANNOUNCEMENT

24 live events, including masterclasses, guest experts, co-working, monthly content plans as well as a community to boot for only $1.30 a day!

Doors to our dedicated content marketing membership is officially OPEN!!!

… Have your finger on the pulse of what’s working RIGHT NOW

… Save time & money

… Level up your content marketing

… Supercharge your business growth

… Reclaim your time, energy and sanity

Join us here for only $49 a month: www.wordfettigroup.com/thewordfetticlub

____

Make sure you screenshot and tag me @anitasiek so I can say hello.

FREEBIE

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Reels. Threads. TikTok. Sure they're trending content channels, but what's the one thing I believe should remain to be the #1 in your content strategy? Originality. In this episode, I share with you how you can create radically different content, and why if done right, it has the power to cement your authority and credibility and position you as the go to.

Want to create content using our tried and tested formula. Designed to meet these 4 elements? Join us next week for our Live Caption Formula Workshop. This is our most sought after workshop with over 600+ students and raving fans.

In 90 mins, I'll teach you:

the system to know EXACTLY what to say and share with your audience to get them to connect and convert
a 15 min fast thinking activity to generate a bank of strategic content ideas
copy formulas backed by psychology to help you write epic content and
an over the shoulder look on how you can tun 1 piece of content into 10 (and how you can leverage ChatGPT to help you do it faster).

Grab your ticket for only $67 now and get a bonus Live Q&A with me to answer all of your content, and social media questions

www.wordfettigroup.com/theworkshop

____

Make sure you screenshot and tag me @anitasiek so I can say hello.

Want to uplevel your copy game in only 10 minutes a day over 5 days? Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Sharing tips and a heap of value sounds great. But it's not a content strategy. In this episode I throw down on the 4 elements that MUST be met before your audience is ready to engage and take action with you.

Want to create content using our tried and tested formula. Designed to meet these 4 elements? Join us next week for our Live Caption Formula Workshop. This is our most sought after workshop with over 600+ students and raving fans.

In 90 mins, I'll teach you:

the system to know EXACTLY what to say and share with your audience to get them to connect and convert
a 15 min fast thinking activity to generate a bank of strategic content ideas
copy formulas backed by psychology to help you write epic content and
an over the shoulder look on how you can tun 1 piece of content into 10 (and how you can leverage ChatGPT to help you do it faster).

Grab your ticket for only $67 now and get a bonus Live Q&A with me to answer all of your content, and social media questions

www.wordfettigroup.com/theworkshop

____

Make sure you screenshot and tag me @anitasiek so I can say hello.

Want to uplevel your copy game in only 10 minutes a day over 5 days? Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

How do I NEVER run out of content ideas? It's a good question and one I often get asked. In this episode I shared the 3 ways as to how I generate a never ending flow of content ideas that's strategically aligned for us and our clients.

Want to walk away with your bank of content ideas? Join us next week for our Live Caption Formula Workshop. This is our most sought after workshop with over 600+ students and raving fans.

In 90 mins, I'll teach you:

the system to know EXACTLY what to say and share with your audience to get them to connect and convert
a 15 min fast thinking activity to generate a bank of strategic content ideas
copy formulas backed by psychology to help you write epic content and
an over the shoulder look on how you can tun 1 piece of content into 10 (and how you can leverage ChatGPT to help you do it faster).

Grab your ticket for only $67 now and get a bonus Live Q&A with me to answer all of your content, and social media questions

www.wordfettigroup.com/theworkshop

____

Make sure you screenshot and tag me @anitasiek so I can say hello.

Want to uplevel your copy game in only 10 minutes a day over 5 days? Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

LinkedIn, Instagram, and TikTok. Whilst these are all social media content channels, each of these platforms demand a different "style" of content. Perhaps one of the biggest questions I get asked often is what type of content goes on these platforms? So in this episode I'll be throwing down the psychology behind why we use these platforms and the TYPE of content that work well on them.

Enjoyed this episode?

Make sure you screenshot and tag me @anitasiek so I can say hello.

Want to uplevel your copy game in only 10 minutes a day over 5 days? Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

A lot has happened in the last 2 years (hello pandemic! hello economic wobbles!) and this has also impacted how WE like to consume our content as consumers. In this episode, I throw down the 6 strategies that are working right now in terms of content marketing.

Enjoyed this episode?

Make sure you screenshot and tag me @anitasiek so I can say hello.

Want to uplevel your copy game in only 10 minutes a day over 5 days? Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Guess who's back! Back again. After a lil reset, Brandfetti is BACK for a brand new delicious season. In this episode, I'll share with you what's been going on the last 2 months, what to expect, and how YOU can contribute to what you hear on these episodes.

It's great to be back in your ears.

Make sure you screenshot and tag me @anitasiek so I can say hello.

Want to uplevel your copy game in only 10 minutes a day over 5 days? Of course you do!

Sign up to our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

In this episode, I'm going to take you behind the scenes of a recent email campaign we did at Wordfetti. We've ran campaigns like this before, but this time around, we ended up tripling (x3) our results by doing something a little bit different. I'll share with you our exact strategy here.

Enjoyed this episode?

Make sure you screenshot and tag me @anitasiek so I can say hello.

Want to uplevel your copy game in only 10 minutes a day over 5 days? Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

This is a rebroadcast episode where I was interviewed on Marija Duka's podcast: The Career Confidence Podcast. We talk about some uber-powerful topics such as:

My transition from Lawyer to Copywriter
Creating your personal brand
Finding your unique voice
How to navigate around the wobbles you get when writing copy
What "career confidence" means to me.

In this episode, Marjia and I do talk about the 3 Day Copy Confidence Challenge.

At the time of recording, this was yet to occur, but at the time of rebroadcasting, we are proud to say this has been an epic success filled with so much transformational stories from our challengers. If you'd like to purchase the replay, you can do so for $97.

Simply DM me on Instagram, @anitasiek with the words: "3 DAY COPY CONFIDENCE" and I'll send you the link.

Keen to join us next time we relaunch Wordfetti Your Words? Join the waitlist here: wordfettigroup.com/wywwaitlist

__

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

The ability to write copy gives you what I like to call? The quadruple threat in 4C's. Sure, writing copy means you yep, save cashola, and save time, but beyond all that? It equips you with the 4C's to what I believe gives a business the ultimate advantage.

Find out what the 4C's are in this episode.

This is the final chance to join us in WYW. Doors close at 11:59pm AEST 27th of April!

Join us here: wordfettigroup.com/wordfettiyourwords

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

"Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it comes to "finding their brand voice" and some key lessons to take note of if you are currently in the thick of trying to find your unique voice.

Finding your unique voice is a key element that we cover in Wordfetti Your Words, our signature copywriting program. And doors? Are currently OPEN for enrolment!!

Join us here: wordfettigroup.com/wordfettiyourwords

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Over the years, I've heard a lotta "ick" copywriting advice. In this episode, I share perhaps one of the BIGGEST icks that I believe could be hazard-cone-ing a lot of businesses. Prompting more second guessing, instead of creative, original, idea exploration.

In this episode, I shared with you a FREE LIVE MASTERCLASS I am hosting in around 24 hours. You comin? It's happening on the 20th of April. 2 times. wordfettigroup.com/freemasterclass.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

I won't lie. Sometimes when it comes to writing, and sharing my voice, I wobble too. Yep. I too second guess sometimes. I too have the perfection gremlin creppin' too. In this episode, I share 5 powerful mindset shifts I have leaned on each time I wobble, I hope it helps you too!

Final chance to join us in the challenge:

www.wordfettigroup.com/3daychallenge

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again on the 20th of April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

In this special WYW Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in the most recent cohort of WYW. When did she join? Stacey had complete content paralysis and lacked the confidence to show up consistently on social media.

In this episode, we dive into how we went from paralysis to confidence, how she tweaked her website copy through WYW (and how it x9 her ROI), copy in the realm of Facebook Ads, and how you can use copy to test your next Facebook campaign.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again later this month, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it.

Enjoyed this episode? Then you're gonna love our 3-day live Copy Confidence Challenge. For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again later this month, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

The intersection of psychology and words absolutely fascinates me. In this episode, I dive into why it's important we do fuse psychology with our marketing and copy, and 3 ways that understanding human behaviour and how your audience approaches buying decisions can help you better your conversions.

In this episode, I talk about 2 things: our signature copywriting program Wordfetti Your Words, which opens later this month. Join the waitlist here wordfettigroup.com/wywwaitlist

I also speak about the 3-day live masterclass series we're running to help you write better copy. 2 x 60-minute masterclasses, 1 x live QA with me, and a pop-up Facebook Group to hang and network with like-minded folk. You ain't gonna wanna miss it.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

This is a live rebroadcast of a Q&A where I was recently a guest speaker of where I answered the question: How do you confidently communicate what you sell through messaging?

In this short and sweet episode, I dive into:

The biggest mistake so many businesses make when it comes to writing copy;
Key differences between messaging and copy (and how you should approach writing both);
The #1 question you must ask when writing in a way that gets your audience feeling seen and heard;

Enjoyed this episode? Then you're gonna love our 3-day live Copy Confidence Challenge. For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

In this episode, I bring in Vanessa Correa, a recent WYW alumni who is a Baby Reflux Specialist and her new business as a Virtual Assistant. We speak about:

The key challenges she experienced in communicating and writing for a specialised niche;
How she was able to achieve a 25% conversion rate, which sold within 2 weeks through applying our methodologies;
How she helps her clients repurpose their client; and
What her biggest takeaway and learning has been via WYW.

We are LIVE! For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

This? is perhaps one of the biggest mistakes I see businesses making when it comes to growing their biz. If you're finding yourself constantly running out of time, feeling like you're a hamster on a wheel, and being "so busy" then you're not gonna wanna miss this episode.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again in April, click here to join the waitlist [LINK]

Get our 5 e-copy lessons: wordfettigroup.com/freebie

You know those kinds of humans who you could just talk for hours with? Well, that's the kinda vibe I get always when I chat with my friend, and online biz pal, Tina Tower. Having been in the online biz world for almost 20 years, having sold businesses, and now helping other entrepreneurs go from 1:1 to one-to-many, I thought I'd bring Tina onto Brandfetti to chat about some of the curliest topics, such as:

What Tina attributes as the key success measures for thriving online business owners;
How Tina personally manages the juggle between biz growth, family, kids, and life;
Challenging the status quo, being the breadwinner in the family, and how Tina navigates around this.

This is an epic episode, and I cannot wait to share this conversation with you!

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Enjoyed this episode? Make sure you screenshot, tag me @anitasiek and @tinatower, and share with us your biggest AH-HA!

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

I still remember when I first came across Amy. I was still in my corporate job, Wordfetti was a side hustle and I was immediately sucked into her smiley contagious energy, her approachable nature and how she was just so uber relatable.

6 years into the business now, our e-paths got connected, I'm grateful for our connection and I'm SO thrilled to bring Amy onto Brandfetti and share her wisdom gems with you all.

Amy Porterfield is one of the OG online business leaders. Having built a 8-figure online business, supported over 50,000+ students in her course and over 49 million + podcast downloads on her chart-popping podcast: Online Marketing Made Easy, Amy now adds "New York Times Best Seller" onto her repertoire with the recent release of her book: Two Weeks Notice.

In this juicy conversion, we dive into:

The biggest characteristics that Amy believes make a successful and profitable online business;
What to do when things don't go to plan and you don't have the results you want from a launch;
How to build an engaged email list;
How to navigate around the fear of sending "too many emails" and being "spammy";
The difference between free vs paid content;
Amy's biggest flearnings (failure and learnings) throughout her journey in online business.

Be sure to grab your copy of Two Weeks Notice, her recent book NOW!

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Enjoyed this episode? Make sure you screenshot, and tag me @anitasiek and @amyporterfield and share with us your biggest AH-HA!

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

There's a difference between writing as a product-based business vs writing as a service based business (or as a digital course creator). In this rebroadcast of a recent interview I did with Lisa Byrne, e-commerce coach, I dive into my predictions in the world of copy, content and marketing for e-commerce businesses, how to approach writing emails as a product-based emails, the must have sequences for any product-based business, and why you MUST be obsessed with the problem you solve.

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Reference to the e-commerce email templates from the episode: https://wordfettigroup.com/e-commerce-email-templates

In a world where so much is pushed out at record speed, how does one create content that actually stands out? How does one actually create something that's insightful and original? In this episode, I dive into 3 truth bombs around what's key to creating stand-out content in a world with ChatGPT.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

This episode has been a long time coming. It's no secret that the likes of ChatGPT has been the talk of business, marketing and content over the last 3 months. So in this episode, I dive into my personal thoughts and opinions around AI, and my answer as to whether it will replace the jobs of copywriters. I also test drive 3 AI copywriting platforms for you (so you don't have to) and share with you the pros and cons of each and how we're using AI in our business.

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

So you're feeling like you need a rejig/refresh/rewrite for your website copy. Perhaps you're wanting to reach a new audience. Perhaps you're feeling like your old messaging and copy just simply doesn't land anymore. Or perhaps you're wanting to introduce a new offer and you're questioning how to exactly structure your website pages.

Whatever the reason, if you're about to embark on a website re-rewrite or refresh project then THIS EPISODE? is for you.

In it, I dive into the 3 must-ask questions to help you know how to structure your website pages, how knowing your customer's journey is going to help you create a website structure that's going to help with conversions, and the one test (and question) I always check in on before I hit "publish" on a new website.

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Ever sat in front of the cursor and the words just. won't. come. out? I get it. And this is coming from a Copywriter. In this episode, I dive into answering one of the most commonly asked questions from our audience: How do you overcome writer's block? And give you the ultimate cure.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

So how much should you exactly charge as a copywriter? What's the standard? By hour? By words? Is there another way? In this episode, I share with you some of the learnings I've had in navigating around this, what I've previously shared with my students in WYW, and also 5 alternative routes to looking at pricing as a copywriter so you can make an informed decision to best suit your working style and needs.

In this episode, I also share about our signature Copywriting program and mentoring community: Wordfetti Your Words. Doors to WYW will be reopening again in April, so if you'd love to be the first to know, then make sure you join us on the waitlist: www.wordfettigroup.com/wywwaitlist

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

This one is for my aspiring copywriters and content writers! if you are currently in your corporate job or in a 9-5 and you're thinking of potentially starting a side-gig in copywriting? Then you're not gonna wanna miss this episode.

In it, I share with you exactly how I started my side-hustle journey to growing Wordfetti, how long it took for me to get my first lead, and 8 key elements that I'd share and tell myself to focus on if I was at the very beginning stages of my journey again.

In this episode, I also share about our signature Copywriting program and mentoring community: Wordfetti Your Words. Doors to WYW will be reopening again in April, so if you'd love to be the first to know, then make sure you join us on the waitlist: www.wordfettigroup.com/wywwaitlist

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Earlier this week, Rihanna made her come back publicly with a 13 minute performance to 113 million people + world wide. In this episode, I throw down 5 marketing lessons we can all learn from Riri and how you can also apply this in your business and in your marketing.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here: wordfettigroup.com/freebie

There is a big difference between how you market yourself as a product-based business versus a digital course creator versus a service-based business. In this episode, I bring in Lisa Bryne, an e-commerce marketing coach to chat through the marketing mix you need as an e-commerce biz, the biggest difference between service vs product based marketing and HOW you can lean into a powerful organic marketing strategy (and doesn't have to hurt the purse strings) to get in front of the right eyeballs.

Enjoyed this episode? Make sure you tag myself @anitasiek and Lisa at @lisabyrnemarketing with your biggest takeaway.

And pssst. Have you signed up to our 5 copy e-lessons? Grab it for FREE here: wordfettigroup.com/freebie

Where the heck does one begin when it comes to planning and writing a blog? In this episode (as requested by one of our listeners), I share with you the 5 key rules to consider BEFORE you even write a blog, my 3-step approach to planning and writing a blog, and also ideas as to how you can get more mileage from penning up a blog.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Feeling blocked, stuck, or challenged by a decision for your business? Instead of jumping straight to the solution, and problem solving mode, there is one big step that so many business owners are getting to make. I cover that exact question, in this short and sweet episode.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Creating a freebie goes beyond simply poppin' some tips and value gems on a PDF and publishing a landing page. In this episode, I dive into the DO's and DON'Ts of creating a freebie. This is a must listen if you're currently in the midst of creating a freebie to build your email list.

Psst. Within 48 hours, we'll be hitting LIVE on our Digi-Product Funnel Email Templates (with email templates created for what comes after the Freebie included) and our Sales Page Formula on our Wordshop. Designed specifically for online course creators, this is the ONE go-to email template kit you don't want to miss. Join our email list TODAY before we launch on the 5th for an exclusive offer when we launch!

Buy it here from the 5th of February 2023: wordfettigroup.com/shop

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? what are we predicting? what's working, and what's not? In this episode, I bring in my good friend, fellow online course creator Steph Taylor where we have a fireside chat around everything from what we're predicting for the online course world in 2023, whether one should charge more for payment plans, and whether low dollar offers still have a place as a strategic funnel strategy.

Enjoyed this one? Make sure you tag @stephtaylor.co and me at @anitasiek and share your biggest takeaway.

Wanna get your paws on 5 copy e-lessons? 10 mins every day over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Collaborations and strategic partnerships are one of the most powerful (and cost-efficient) ways to grow and scale your business. But how the heck do you even start and approach a collaboration conversation?

In this episode, I bring in Collaborations expert, Danielle Wiebe to chat about what makes a strategic collaboration, the anatomy of a killer collaboration pitch, and the key elements you must consider before and during a collaboration.

Enjoyed the episode? Follow Dani at @danilivinglife and @businessbabesco.

Join in on the Business Breakthrough Conference (free!) that I'll be speaking at next week. BBC is a virtual conference dedicated to helping you shift your mindset, boost your revenue, and oomph up your visibility, and it's all happening on Jan 30th, 2023 8:30 am - 5 pm PST + Jan 31st, 8:30 am-12 pm PST. CLICK HERE TO GRAB YOUR TICKET.

"But I don't want to upset anyone by sending too many emails!" - if this is you, then you're gonna want to tune into this episode my friend. In it I dive into 5 truthbombs as to how this could be costing your brand visibility and money, why I love unsubscribes, and 3 things that have really helped me and us personally embrace emails in marketing and launching.

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

Want to get 5 e-copy lessons in your inbox? Get it here: wordfettigroup.com/freebie

What the heck is a Downsell and why should you consider having one for your next launch? In this episode, I dive into how a Downsell can help you increase your sales for your next launch when it might be the right time to consider a downsell and how it helps you create more sales for your next launch as well.

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

Want to get 5 e-copy lessons in your inbox? Get it here: wordfettigroup.com/freebie

As an online course creator myself, and with Wordfetti having helped countless online course creators sell their digital offers through our launch strategy, email sequences, copy, and sales pages, I know a thing or two both through practice and through my own launch learnings (via our own launches) about the yay's and nay's of long-form sales pages.

In this episode, I dive into the 5 big no-no's and mistakes I see on sales pages, and go through how you can turn their missed opportunities into conversions.

We are officially launching The Sales Page Formula (our proprietary long-form sales page framework) on the 29th of January on the Wordshop. Want to get first dibs and an exclusive goodie with it? Join our email list, and snag our 5 free e-lessons here while you wait: wordfettigroup.com/freebie

Follow me on @anitasiek and the team at @wordfetti!

A lot has changed in the online course creator world in the last 3 years. In this episode, I dive into 5 key shifts that I am predicting in the online course creator world, what I feel like you should focus your energy on, and why I'm excited about what's to come this year in 2023.

In this episode, I refer to a few things:

Wordfetti Your Words (our signature online copywriting program) - will launch in April 2023. Click here to join the waitlist.
Episode 209: How I have sold out my high touch mastermind 3 years in a row with 1 email. Click here to listen

Psst. Want 5 e-lessons for FREE on how to uplevel your copywriting game? Get it here: wordfettigroup.com/freebie

Follow me on @anitasiek and the team at @wordfetti!

2023 predictions, here we go! In this episode I dive into 7 predictions I have in the realm of marketing, copywriting and content for businesses this year. What should you potentially focus your energy on? What is going to give you the best bang for buck? How will video marketing evolve? I cover it all in this episode.

In this episode, I refer also to a recent episode I did with Tiffany Alysa about Community Building. Listen to it here: https://pod.link/1464154049/episode/43eb46837d36298b74ceb8d953cc0be5

Psst. Want 5 e-lessons for FREE on how to uplevel your copywriting game? Get it here: wordfettigroup.com/freebie

Follow me on @anitasiek and the team at @wordfetti!

Behold! My own version of 2022 Wrapped #thanksSpotify. In this episode, I share my 2022's. biggest flearnings (failure + learnings!), challenges (I share a pretty vulnerable one here), and wins.

Don't forget to follow me on @anitasiek and the team at @wordfetti to see more BTS.

Wanna get your paws on 5 copy e-lessons? 10 mins every day over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Sometimes it's not about knowing ALL of the answers. But it's in knowing the right questions to ask. In this episode, I share with you 5 powerful non-traditional end of year reflection questions.

Grab a cuppa, your fav notepad and a pen for this one.

Enjoyed those questions? Hit screenshot and tag me over at @anitasiek and share what your biggest insight was.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Systems? Have the power to set you free. But where the heck does one begin when the world of tech, automations and processes make you feel like you're stuck in a never-ending vortex? In this episode, I bring in my client and Mastermind alumni, Kiah Worling, to dive into how you can use systems and automations to create more white space in your calendar, how to choose what tech stack for your biz, daily habits to calm down your nervous system, productivity hacks around Inboxes, and daily rituals.

Enjoyed this one? Make sure you tag @kiahworling and me at @anitasiek and share your biggest takeaway.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Building a community is perhaps one of the most underrated ways for you to build your business. In this episode, I bring in Tiffany-Alysa Accardi, community builder and founder of Gals that Brunch to chat about how you can use community to grow your business. From the 5 key ingredients to building a community, to the biggest mistakes businesses make when building a community, to how it all correlates to sales and retention this is an episode not to be missed.

Enjoyed this one? Make sure you tag @tiffanyalysa and me at @anitasiek and share your biggest takeaway.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Out-of-offices are perhaps one of the most underrated ways for you to connect with your audience (yep!). In this episode I dive into:

Why your out of office isn't just "I'm away from X date to Y date and I'll be back on ABC date"
How you can drive leads with your out of office
The 4 must-have elements to inject into your out of office

And if you're tuning in? I've got an added Xmas gift for you, snag our Xmas out of office email templates for FREE right here: wordfettigroup.com/xmas

Be sure to tag @anitasiek and @wordfetti if you end up using them and setting em' up.

You're welcome! ;)

Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're currently feelin' like you're serving up value gems, but your followers ain't converting into customers. In this episode I dive into why simply sharing tips through social media may not be enough for your audience to say "HECK YES". and what you need to focus on instead.

HEY HEY! Heads up my friend. Doors to Captionfetti are closing soon at 11:59pm AEST 15th of December. wordfettigroup.com/captionfetti

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

In this episode, I talk about the 3 things I'm taking time to set up in the next week so that the team and I can "switch off" for the next 2-3 weeks over Xmas and New Year.

Doors to Captionfetti is officially open! Until 11:59 pm AEST 15th of December. wordfettigroup.com/captionfetti

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie?utm_source=brandfetti&utm_medium=podcast&utm_campaign=episode_219

When it comes to Instagram, both you and I are on it to build connections and follow brands that inspire us. No one is there for the hard sell. And you can probably sniff those from a mile away. So as a business, how the heck do you sell without sounding sale-sy on Instagram? In this episode, I drop them five (5) simple and easy ways

Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

Oh boy. What a year this year has been! In this episode, I share my 5 big lessons and takeaways from the year 2022.

Pssst. I recently started my TikTok account @anitasiek - come join me there!

Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie

So I've decided we're going to test and play in the world of video marketing in 2023. And we've kickstarted the journey with some planning on this side of the year. In this episode, I dive into what I did recently to batch record 30 videos, why words still matter in the video, how I did the planning of it, and the 3 types of videos I'm going to test especially in the realm of Reels and TikTok.

I invite you to follow me on @anitasiek and us at @wordfetti as well as my TikTok account @anitasiek to check out the experiment I'm gonna start runnin' as we test more with video!

Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie

Power words are a secret marketing arsenal that copywriters and marketers know and use to ignite emotion and drive action. So what the heck are they? Lucky for you, I'm going to give you the low down on 4 categories of power words that you can instantly use and BOOST those conversions. Right. Now.

Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

Left Black Friday planning too late and not a fan of having to participate in discounting your offers? I hear ya. You don't ALWAYS have to discount when it comes to Black Friday. In this podcast episode, I dive into 9 non-traditional ideas you can participate in this year, where you don't have to discount.

Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

When it comes to standing out in today's industry - it's no longer just about features and benefits. Customers today seek more and want more. In this episode, I bring in a personal brand specialist and executive coach Petra Zink to dive into how to build trust and get high-ticket clients, why being the best isn’t good enough anymore, how to stand out in a crowded market, and what it actually takes to build trust and authority in your industry.

Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie

Enjoyed this episode? Screenshot and tag Petra at @petra_zink and @anitasiek and share your biggest takeaway!

One of the biggest pain points I see my audience have is being able to LET GO of writing all the things for their brand. They outsource but end up re-writing everything, or they find as their business grows and other teamies are writing for their brand, it becomes inconsistent.

In this episode, I dive into the powerful tools of word banks, what it is, and why. you need it, and how you can create one with just a couple of minutes for your brand.

Want to learn how you can uplevel your copy game? Sign up for our 5 e-lessons: wordfettigroup.com/freebie

And be sure to follow BTS at @anitasiek and the team at @wordfetti

Runnin' short on content ideas? What if I told you that 1 testimonial, can, in turn, be translated into 6 pieces of content? Yep! In this episode, I throw down how you can get more mileage with your testimonials and turn 1 testimonial you've received from a client into 6 additional pieces of content. Let's go!

Want to learn how you can uplevel your copy game? Sign up for our 5 e-lessons: wordfettigroup.com/freebie

And be sure to follow BTS at @anitasiek and the team at @wordfetti

2 weeks before our WYW launch I went on a 1-week solo retreat. Old me would have said I didn’t have time but Anita today made this a priority and I firmly believe creating the space for me to reset and recharge before this launch prepared me to truly step into my best self. To face the ups and downs of the launch.

In this episode, I share the 5 big lessons I learned from this retreat.

For more BTS, follow me on @anitasiek and the team at @wordfetti

2 weeks before our WYW launch I went on a 1-week solo retreat. Old me would have said I didn’t have time but Anita today made this a priority and I firmly believe creating the space for me to reset and recharge before this launch prepared me to truly step into my best self. To face the ups and downs of the launch.

In this episode, I share the 5 big lessons I learned from this retreat.

For more BTS, follow me on @anitasiek and the team at @wordfetti

For the last 3 rounds, I have sold out by high touch 1:1 mentorship meets 7-month Fetti Mastermind experience with 1 email. Yep. You read right. Simply 1 email!

No launch activity. No fancy sales page (it's on a Google Doc - HA!).

Just 1 email. This episode throws down on how I've been able to do this (as in all transparency, there are a few things behind the scenes beyond the 1 email that's contributed to it!), but also it's my hope that it inspires you to think about "launches" differently.

Want to be part of my Fetti Mastermind waitlist for 2023? Join here: https://wordfettigroup.activehosted.com/f/37

Follow me for more BTS here: @anitasiek and the team at @wordfetti

For the last 3 rounds, I have sold out by high touch 1:1 mentorship meets 7-month Fetti Mastermind experience with 1 email. Yep. You read right. Simply 1 email!

No launch activity. No fancy sales page (it's on a Google Doc - HA!).

Just 1 email. This episode throws down on how I've been able to do this (as in all transparency, there are a few things behind the scenes beyond the 1 email that's contributed to it!), but also it's my hope that it inspires you to think about "launches" differently.

Want to be part of my Fetti Mastermind waitlist for 2023? Join here: https://wordfettigroup.activehosted.com/f/37

Follow me for more BTS here: @anitasiek and the team at @wordfetti

So. We've just wrapped up our 5th launch for Wordfetti Your Words, our signature copy and psyc course and I'll have to say -- this launch was very different, and never have I leaned in MORE the power of being able to write copy at any time. We had our SLOWEST intake for the 1st 2-3 days. However, by doing the 3 things that I share in this episode, I firmly believe we turned our results around, by not only beating our previous launch but having our HIGHEST close cart day ever with over 60% of our sales coming in in the final 24 hours.

Wrap your ears onto this BTS episode now!

And don't forget to follow me on @anitasiek and the team at @wordfetti.

Want to join the waitlist for the next time we re-open doors to our copy course? pop your name on the waitlist here: wordfettigroup.com/wywwaitlist

Want to get 5 free copy e-lessons? Snag it here: wordfettigroup.com/freebie

So. We've just wrapped up our 5th launch for Wordfetti Your Words, our signature copy and psyc course and I'll have to say -- this launch was very different, and never have I leaned in MORE the power of being able to write copy at any time. We had our SLOWEST intake for the 1st 2-3 days. However, by doing the 3 things that I share in this episode, I firmly believe we turned our results around, by not only beating our previous launch but having our HIGHEST close cart day ever with over 60% of our sales coming in in the final 24 hours.

Wrap your ears onto this BTS episode now!

And don't forget to follow me on @anitasiek and the team at @wordfetti.

Want to join the waitlist for the next time we re-open doors to our copy course? pop your name on the waitlist here: wordfettigroup.com/wywwaitlist

Want to get 5 free copy e-lessons? Snag it here: wordfettigroup.com/freebie

Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game.

Want to snag my 5 free copy e-lessons? Get it here wordfettigroup.com/freebie

And for more BTS follow me on @anitasiek and the team at @wordfetti

Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game.

Want to snag my 5 free copy e-lessons? Get it here wordfettigroup.com/freebie

And for more BTS follow me on @anitasiek and the team at @wordfetti

For our final WYW Case Study this round, I wanted to bring in a WYW Alumni who has been part of the family since the very beginning. Amy Michelle Southall joined me in WYW when it was in BETA, back in early 2020. 2 years on, and 2 bubbas later, Amy STILL refers back to our framework in WYW and is now using our methodology for her NEW brand.

In this episode, we dive into:
- Joining WYW as Amy was just about to embark on motherhood herself.
- How she's used WYW and our methodology for her first business, and now her 2nd business.
- The biggest mistake she made with her first biz, and the one thing she's doing differently this time.
- Finding the time to build her business while juggling the ups and downs of motherhood.

Enjoyed this episode? Be sure to check Amy out here: @mamahoodwellbeing

Doors to WYW are closing TOMORROW! 11:59pm AEST 18th of October. This is your FINAL call fam. Got questions? Slide into the DMs! wordfettigroup.com/wordfettiyourwords

___

Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti

For our final WYW Case Study this round, I wanted to bring in a WYW Alumni who has been part of the family since the very beginning. Amy Michelle Southall joined me in WYW when it was in BETA, back in early 2020. 2 years on, and 2 bubbas later, Amy STILL refers back to our framework in WYW and is now using our methodology for her NEW brand.

In this episode, we dive into:
- Joining WYW as Amy was just about to embark on motherhood herself.
- How she's used WYW and our methodology for her first business, and now her 2nd business.
- The biggest mistake she made with her first biz, and the one thing she's doing differently this time.
- Finding the time to build her business while juggling the ups and downs of motherhood.

Enjoyed this episode? Be sure to check Amy out here: @mamahoodwellbeing

Doors to WYW are closing TOMORROW! 11:59pm AEST 18th of October. This is your FINAL call fam. Got questions? Slide into the DMs! wordfettigroup.com/wordfettiyourwords

___

Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti

In this episode, I dive into some of the recent questions I've had through DM's, emails, and the live webinars I've run about DIY-ing your website and also about our signature copywriting and psychology program Wordfetti Your Words. From the pros and cons of outsourcing and DIY-ing to why Wordfetti Your Words is different from other copywriting programs out there, I dive into some of the most asked questions during this launch.

___

Doors to WYW are currently OPEN!!! Check it out here: wordfettigroup.com/wordfettiyourwords (we close 11:59 pm AEST 18th of October, so get in quick!)

In this episode, I dive into some of the recent questions I've had through DM's, emails, and the live webinars I've run about DIY-ing your website and also about our signature copywriting and psychology program Wordfetti Your Words. From the pros and cons of outsourcing and DIY-ing to why Wordfetti Your Words is different from other copywriting programs out there, I dive into some of the most asked questions during this launch.

___

Doors to WYW are currently OPEN!!! Check it out here: wordfettigroup.com/wordfettiyourwords (we close 11:59 pm AEST 18th of October, so get in quick!)

Is Wordfetti Your Words for me if I'm a marketer, copywriter, or content strategist? YEP. In fact, we've mentored a LOT of our fellow logophiles in WYW. One of the legends we've had the pleasure of mentoring? Kate is a content strategist and email marketer who specialises in helping service-based biz owners grow their community and build their client base through email.

In this episode, we dive into:
- Why Kate joined us in WYW even though she's had years of marketing experience
- How Kate used our Wordfetti framework (the one we teach in WYW) to nail her messaging across her emails, her website, to even her content planning on social media and launches
- The difference between growing your email list as an e-comm brand vs service-based brand
- How you can grow your email list and the 3 must-have themes to an email sequence
- The 1 email you must have to kick start your email growth journey

Enjoyed this episode? Be sure to check Kate out at @kateemiley

You can also go snag the Freebie Kate shared: kateemiley.com/email-like-a-boss-sample

___

Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti

Is Wordfetti Your Words for me if I'm a marketer, copywriter, or content strategist? YEP. In fact, we've mentored a LOT of our fellow logophiles in WYW. One of the legends we've had the pleasure of mentoring? Kate is a content strategist and email marketer who specialises in helping service-based biz owners grow their community and build their client base through email.

In this episode, we dive into:
- Why Kate joined us in WYW even though she's had years of marketing experience
- How Kate used our Wordfetti framework (the one we teach in WYW) to nail her messaging across her emails, her website, to even her content planning on social media and launches
- The difference between growing your email list as an e-comm brand vs service-based brand
- How you can grow your email list and the 3 must-have themes to an email sequence
- The 1 email you must have to kick start your email growth journey

Enjoyed this episode? Be sure to check Kate out at @kateemiley

You can also go snag the Freebie Kate shared: kateemiley.com/email-like-a-boss-sample

___

Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti

In this WYW Case Study episode, I bring in Rachael Bonnetti, ex-EA of C-Suites turned digital course creator and mentor for executive assistants. Rach first joined us in WYW a year ago, and over the last 12 months, in applying our methodology, she has seen some heckin' incredible results including a number of viral posts on LinkedIn. In this episode, we talk about Rach's transition from the corporate world to her biz, the challenges she had in finding her unique voice for her brand, how she cracked the code to creating content that's highly shareable, and potentially viral, and how her content and to copy together has resulted in more qualified leads and conversions for her biz.

Follow Rach at @rachaelbonetti

Want to get EPIC results like Rach did? Then I invite you to join me in my free LIVE masterclass tomorrow on how to stand out (and convert!) through captivating copy! I'll be opening doors to Wordfetti Your Words at the end of the class and if you're signed up to the class.

You'll unlock a MEGA bonus surprise.

Join up here: www.wordfettigroup.com/freemasterclass

___

Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti

In this WYW Case Study episode, I bring in Rachael Bonnetti, ex-EA of C-Suites turned digital course creator and mentor for executive assistants. Rach first joined us in WYW a year ago, and over the last 12 months, in applying our methodology, she has seen some heckin' incredible results including a number of viral posts on LinkedIn. In this episode, we talk about Rach's transition from the corporate world to her biz, the challenges she had in finding her unique voice for her brand, how she cracked the code to creating content that's highly shareable, and potentially viral, and how her content and to copy together has resulted in more qualified leads and conversions for her biz.

Follow Rach at @rachaelbonetti

Want to get EPIC results like Rach did? Then I invite you to join me in my free LIVE masterclass tomorrow on how to stand out (and convert!) through captivating copy! I'll be opening doors to Wordfetti Your Words at the end of the class and if you're signed up to the class.

You'll unlock a MEGA bonus surprise.

Join up here: www.wordfettigroup.com/freemasterclass

___

Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti

From 0 website to getting nearly 100 qualified leads within less than a week of website launch. Yep! For this killer episode I am thrilled to bring you one of our incredible success stories from WYW, and introduce you to Sachi, a certified registered nurse anesthetist (CRNA) who joined us in our May 2022 cohort, and graduated launching her website, her podcast, her email list and social media within 5 months with the leads FLOWING in!

In this episode, we dive into:
- Her story from service biz owner to digital course creator (in a completely different field!);
- Starting her 2nd business and why she decided not to outsource her copy;
- Perfectionism and imposter syndrome and how she navigated the gremlins;
- Our framework that Sachi applied across all of her channels: from website, social media, podcast, and email;
- How she got 100 leads within 1st week of the website launch.

Follow Sachi here: https://www.instagram.com/thecrnaclub/

Want to get EPIC results like Sachi did? Then I invite you to join me in my free LIVE masterclass next week on how to stand out (and convert!) through captivating copy! I'll be opening doors to Wordfetti Your Words at the end of the class if you're signed up for the class.

You'll unlock a MEGA bonus surprise.

Join up here: www.wordfettigroup.com/freemasterclass

From 0 website to getting nearly 100 qualified leads within less than a week of website launch. Yep! For this killer episode I am thrilled to bring you one of our incredible success stories from WYW, and introduce you to Sachi, a certified registered nurse anesthetist (CRNA) who joined us in our May 2022 cohort, and graduated launching her website, her podcast, her email list and social media within 5 months with the leads FLOWING in!

In this episode, we dive into:
- Her story from service biz owner to digital course creator (in a completely different field!);
- Starting her 2nd business and why she decided not to outsource her copy;
- Perfectionism and imposter syndrome and how she navigated the gremlins;
- Our framework that Sachi applied across all of her channels: from website, social media, podcast, and email;
- How she got 100 leads within 1st week of the website launch.

Follow Sachi here: https://www.instagram.com/thecrnaclub/

Want to get EPIC results like Sachi did? Then I invite you to join me in my free LIVE masterclass next week on how to stand out (and convert!) through captivating copy! I'll be opening doors to Wordfetti Your Words at the end of the class if you're signed up for the class.

You'll unlock a MEGA bonus surprise.

Join up here: www.wordfettigroup.com/freemasterclass

Finding your brand voice isn't just about "what's cool" "cheeky" or "omphing things up". Nope! In this episode, I dive into throwing down what is a brand voice and the difference between voice vs tone of voice (there is a difference!), why it’s important you have a brand voice as a brand, and the 3 questions to ask before you uncover your brand voice.

Heads up: We are opening doors to our signature course Wordfetti Your Words next week, and we are about to drop an EPIC announcement in a few days. Sign up here: www.wordfettigroup.com/wywwaitlist

Want a taster of what my vibe is and how I teach? I am hosting a free LIVE masterclass next week on how to stand out (and convert!) through captivating copy! Want in? Join me here: www.wordfettigroup.com/freemasterclass you won't want to miss this!**

Finding your brand voice isn't just about "what's cool" "cheeky" or "omphing things up". Nope! In this episode, I dive into throwing down what is a brand voice and the difference between voice vs tone of voice (there is a difference!), why it’s important you have a brand voice as a brand, and the 3 questions to ask before you uncover your brand voice.

Heads up: We are opening doors to our signature course Wordfetti Your Words next week, and we are about to drop an EPIC announcement in a few days. Sign up here: www.wordfettigroup.com/wywwaitlist

Want a taster of what my vibe is and how I teach? I am hosting a free LIVE masterclass next week on how to stand out (and convert!) through captivating copy! Want in? Join me here: www.wordfettigroup.com/freemasterclass you won't want to miss this!**

So it's no secret that video content has EXPLODED and become more important than ever when it comes to marketing your online business. With that, I bring in fellow IG pal and Reels Queen Alisha Marfatia to give us the 101 on all things Instagram Reels.

In this episode, we dive into: where you can start if you're NEW to Reels, how to come up with reel ideas strategically with share, Alisha's behind-the-scenes process of ideating and creating reels, the biggest mistakes business owners are making when it comes to reels, the ingredients to creating a reel that gets traction ANNNDDD the power of text and words on a reel to drive action and conversions.

Make sure you tag @thesocialimpact.co and @anitasiek @wordfetti on this episode and share with us your biggest AHHA!

PS. I am hosting a FREE Live (no pre-recordings here fam!) Masterclass to teach you how to stand out (and convert) through captivating copy. Want in? I've got 2 times available, snag your seat here: wordfettigroup.com/freemasterclass

Feel the "ick" when it comes to talking about your offer or "selling"? Then this episode is for you, my friend. In this episode, I dive into WHY we wobble and WHY the "ick" happens, how to create confidence in what we say, what we write, and 3 ways you can navigate around this discomfort of "selling".

And pssst! I am only sharing this ONCE. But I am opening doors to my signature copywriting and psychology program: Wordfetti Your Words on the 11th of October.

Make sure you join the waitlist on www.wordfettigroup.com/wywwaitlist, because there are some BIG exclusive bonuses (that will ONLY be available to those on the waitlist!).

And hey! If you're still reading this, make sure you hit screenshot on the ep, and tag me on @anitasiek and @wordfetti so I can say HELLO!

Un-finished websites, captions that take 1+ hours to write, and hitting the backspace key like bam ba de bam cause it's just "not sitting right". Sound familiar? In this episode, I share how even copywriters aren't immune to the perfection gremlin, and 3 mindset shifts I adopt to tame the perfection gremlin.

Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

In this sharp-shoot episode, I dive into the BIGGEST mistake I see biz founders make when it comes to writing copy, and a simple shift to make to ensure you're writing words that will have your audience paying attention.

Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs.

In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to flip the switch to make your website copy more about your reader (than about you), to why it's not just about features and benefits.

Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Ready for a cashflow injection in your business now that won't cost you $$$ on ads? You've come to the right place. In this episode, I throw down to you 5 different actions you can take right now to add a cash injection in your business. One of these actions? Can literally take less than 5 minutes!

Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Ahhh goal planning. We hear it's important, but with so many blogs, articles and podcasts talking about the importance of goals, this episode shines a spotlight on the angle a lot of people don't talk about -- what the heck do we do when things don't go to plan? To help me with this conversation, I bring in Adam Jelic of MiGoals, where we dive into why it's important to set goals, how to intentionally do it, why we lose momentum in our goals and what to do when things don't go to "plan"? e.g. Pandemic, personal life etc.

Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Putting a poll up on the gram' asking your audience what they want, is not a customer research strategy. If you're readin' this podcast overview right now, chances are you KNOW how important it is to do customer research and understand what your audience truly wants. But you're stuck on what to ask and how to run it.

In this episode, I highlight some of the biggest mistakes people are making when it comes to running customer research activities, what you need to focus on instead, and how we use the data we collate from customer research to literally write up our copy.

Want to get our testimonial and go-to customer research survey template? (2 x templates usually reserved for our Wordfetti Your Words students) Get it here for a limited time for $14: wordfettigroup.com/testimonial-template

For more BTS follow me on @anitasiek and the team at @wordfetti

One of the things I often say? Writing killer copy is part art and part science. In this special rebroadcast interview, where I was interviewed by Laura (of Lala Social), I dive into how psychology and copy meet, why communication is the most powerful skill you can learn as a biz owner, how to cure writer's block (yep! I ain't immune), and the biggest copywriting mistake you need to avoid.

Pssst. Wanna get your paws on 5 e-copy lessons in your inbox?

Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Marketing has the power to catapult your business, but for a lot of businesses, the overwhelm and buffet of information has them in content paralysis. So in this episode, I bring in marketing strategist for creative service biz owners, Laura Higgins, to chat all things marketing.

In this episode, Laura shares 6 steps to creating a strategic marketing plan, why messaging and copy is KEY when it comes to marketing what you do, the one thing you can do now to increase your visibility and the biggest myth there is when it comes to marketing (hint hint, Instagram ain't your marketing strategy).

Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

How do you approach the tricky conversation around "ah, you're too expensive"?! In this rebroadcast episode, I share with you some methods and strategies as to how to best approach this conversation (if a customer or client is asking for a discount), and also why you should never "price" based on what you think it the right price (more on that in the episode).

Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Ever had those moments where the words "YES" come outta your mouth, but you really mean "no"? Offft. In this episode, I invite clinical psychologist, Dr. Rebecca Ray, back onto the Brandfetti podcast (her last episode remains to be one of the hottest episodes on Brandfetti!) to chat all about the importance of setting boundaries (in our business, and in our personal life), how to respectfully ask the people around you to honour your needs, why we feel the need to "people please", and how to protect your energy so you don’t find yourself energetically and mentionally drained.

This is a juicy one!

If you joined this episode don't forget to tag me @anitasiek and @drrebeccaray and share with us your biggest takeaway.

Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Ever had those moments where the words "YES" come outta your mouth, but you really mean "no"? Offft. In this episode, I invite clinical psychologist, Dr. Rebecca Ray, back onto the Brandfetti podcast (her last episode remains to be one of the hottest episodes on Brandfetti!) to chat all about the importance of setting boundaries (in our business, and in our personal life), how to respectfully ask the people around you to honour your needs, why we feel the need to "people please", and how to protect your energy so you don’t find yourself energetically and mentionally drained.

This is a juicy one!

If you joined this episode don't forget to tag me @anitasiek and @drrebeccaray and share with us your biggest takeaway.

Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

"This caption sucks! It didn't get any likes at all." -- sound familiar? What if I told you that measuring the success of Instagram purely based on likes is perhaps one of the biggest mistakes you can make when it comes to looking at the data and analytics of the gram'?

In this episode, I dive into why I don't measure the success of our gram' based on likes and what measure it on instead.

We just made updates to our hottest selling product, CAPTION FORMULA WORKSHOP and we are running it LIVE for a one-off time this Friday 26th of August at 10:30 am AEST, snag your ticket right now by clicking this: https://wordfettigroup.com/workshop-live Get in quick. All ticket holders will receive lifetime access to the replay!

Instagram at the moment is launchin' new updates left right and centre. If you're feelin' a little BLAH and MEH over Instagram you're not alone. In this episode, I share what I'm predicting for this platform, how we're personally navigating around the updates and changes, and how we're having a heap of fun while embracing it all.

Hey before you go! Grab your free 5 days 10-minute e copy lessons here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

So you wanna be featured on a podcast, on a publication or perhaps you want to pitch for collaboration but hazard cone, you have no idea where to start, and what the heck to say. Fear not! In this episode, I bring in PR guru Odette Barry, where we speak about everything from how you write a killer pitch, and how you identify the right story to pitch to how you navigate around the mindset blocks that surround sending a pitch.

Like this episode? Make sure you tag @odetteandco and @anitasiek and share with us your biggest AHHA!

And hey before you go! Grab your free 5 days 10-minute e-copy lessons here: www.wordfettigroup.com/freebie

It’s no secret that the digital course arena has changed a lot in the last 2-3 years! In this episode, I share with you the 6 lessons I learned from our most recent course launch for our signature psychology and copywriting program: Wordfetti your Words.

Hey before you go! Grab your free 5 days 10-minute e copy lessons here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

One of the biggest pain points our audience have?! Content planning. DUH DUH DUH. It’s one of the those things you know you gotta do but it always gets slithered down the to do list. In this episode I share with you how I am able to content plan in 25 minutes.

Want me to share with you our exact system and take you through it step by step? Make sure you’re on our email list cause we will be releasing something to help you in a week and a bit. In the meantime, grab your free 5 day 10 minute e copy lessons here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

And I’m back! From my 2 months impromptu break. This episode is timely because I personally didn’t plan for a 2-month break from Brandfetti but getting facepalmed with a bitta sickness meant things didn’t go to plan. So in this episode?! I’m sharing with YOU, what I do, when things, in fact, do not want to plan.

Pssst. Wanna get your paws on 5 e-copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

In this juicy episode, I bring in Dietitian turned Online Marketing Strategist, and one of my WYW Alumni students Rachel Hawkins on to the podcast.

We talk openly and rawly about her journey from Dietitian to Online Marketing, the unique challenges professionals (e.g. health professionals, to lawyers) face when it comes to marketing their business, the opportunity right now for businesses especially in the digital world, how she herself has successfully grown her online marketing business (the ups and downs in between too!), why she joined WYW and how gaining a deeper understanding her clients have helped her create content that resonates.

--- Doors to Wordfetti Your Words, our signature copywriting 12-week copywriting program teaching you how to win hearts, become the go-to and make more sales with your copy is now officially open for enrolment! Check it out here: www.wordfettigroup.com/wordfettiyourwords

We close 11:59pm 31st of May 2022, and will not be reopening until end of 2022! --

For more BTS follow @anitasiek and @wordfetti

And be sure to follow our guest Rachel here @rachelhawkinsco

Y'all know I always harp on about the importance of knowing the psychology of your audience. And whilst it's sneaky and fun to get inside someone's brain, in this episode I thought I'd share with you 3 unexpected ways that understanding psychology? Can help you stand out and create a dent in your industry and convert more.

WOO HOO the day is finally here!!!

*Doors to Wordfetti Your Words, our signature copywriting 12-week copywriting program teaching you how to win hearts, become the go-to and make more sales with your copy is now officially open for enrolment! Check it out here: www.wordfettigroup.com/wordfettiyourwords

We close 11:59pm 31st of May 2022, and will not be reopening until end of 2022!*

For more BTS follow @anitasiek and @wordfetti

In this episode, I'm excited to bring on another one of our incredible WYW Alumni, Anna Papaioannou is an Anxiety Coach, Breathwork Magician, and Qualified Counsellor. In this episode, we dove into how Anna differentiated herself amongst others in her space, how she paved her own path, how she navigated around the wobble of "being professional" and being "real and authentic" and how now, she is able to create content with ease and flow, and also booking out her 1:1 and having mega successes with her recent membership launch!

PSSSTTT! Want to learn how to make more sales and stand out with your copy? I'm hosting a free and brand new live masterclass next week, where we'll be diving into:
- 5 must-avoid copywriting mistakes that could be costing you conversions and what to do instead
- The 3-part framework to how you can write copy that makes sales and stands out
- Why we don't believe in the traditional marketing funnel
- #1 way to selling without feeling salesy.

Join here: www.wordfettigroup.com/freemasterclass

For more BTS follow @anitasiek and @wordfetti

So. You've got the traffic and the eyeballs. What's next? In this episode I dive into the 1 question you MUST answer in order to turn your traffic into sales, and your lurkers into buyers.

PSSSTTT! Want to learn how to make more sales and stand out with your copy? I'm hosting a free and brand new live masterclass next week, where we'll be diving into:
- 5 must-avoid copywriting mistakes that could be costing you conversions and what to do instead
- The 3-part framework to how you can write copy that makes sales and stands out
- Why we don't believe in the traditional marketing funnel
- #1 way to selling without feeling salesy.

Join here: www.wordfettigroup.com/freemasterclass

For more BTS follow @anitasiek and @wordfetti

Here's the thing. Where it comes to OMPH-ing up visibility? Visual, a lot of the time is what will grab attention and have you stopping the scroll. Pair that with powerful language? And that drives it home by grabbing attention, creating connection, and inviting sales. In this episode I bring in WYW Alumni Kelly, to share how the two collide, why she joined WYW despite being a brand designer and strategist herself, and how understanding the verbal elements of brand has helped not just her, but her clients too.

Follow Kelly here: @ko_studio

To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May)

Want 7 copy hacks to boost your conversions? Yeah you do. Get it here: www.wordfettigroup.com/copyhacks

For more BTS, follow me on @anitasiek and the team at @wordfetti

Feel like you're not a good writer? This episode is for you. This is perhaps one of the biggest questions I'm asked: where the heck should I begin when it comes to copy, if I'm not a good writer, Anita? In this episode, I share with you where you should start.

To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May)

Want 7 copy hacks to boost your conversions? Yeah you do. Get it here: www.wordfettigroup.com/copyhacks

For more BTS, follow me on @anitasiek and the team at @wordfetti

Want to know what makes a brand stand out? Y'all gonna wanna listen to this episode. I took the time to really think about what the brands that create a DENT in their respective industries seem to have in common, and I identified 5 core characteristics that I throw down in today's episode.

To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May)

Want 7 copy hacks to boost your conversions? Yeah, you do. Get it here: www.wordfettigroup.com/copyhacks

For more BTS, follow me on @anitasiek and the team at @wordfetti

Welcome to the 1st episode of our Visibility Series. An entire month dedicated to helping you UPLEVEL your visibility (and as a result? SALES) WOOP.

If you're someone who has a lot of 50% completed things in your backlog because you've lost excitement for it and you feel it's either "not perfect yet!" then this episode is FOR YOU my friend. In this conversation, I share with you 3 reasons why "making sure it's perfect" is actually costing you money and simple mindset shifts to help you overcome the perfectionistic gremlin.

To celebrate the launch of WYW 2.0, happening 24th of May, if you subscribe, love the episode, and leave us a review? Hit screenshot and email it to hello@wordfettigroup.com for your chance to win 1 of 3 $150 USD vouchers with us to apply to WYW 2.0. (Winners will be drawn at random on 15th of May)

Want 7 copy hacks to boost your conversions? Yeah you do. Get it here: www.wordfettigroup.com/copyhacks

For more BTS, follow me on @anitasiek and the team at @wordfetti

Brand strategy, eh? Sounds like one of those weighted marketing buzzwords that means everything and nothing all at once, and gets thrown around as aimlessly as chicken salt on hot chippies. Well, strap yourself in. Because in this episode, I am going to sharp shoot what a brand strategy is, and why it is just as important to your business as your five-year goals for 2020 or an office doggo.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

The best advice I can give to a budding business owner? It DOESN'T have to cost you the world. Like for me, with my brand Wordfetti? I started with a $250 DIYd website and did no FB ads for the first year. You know what I did instead? I focused on what matters - my clients, and the kind of service I could offer them. So that's why, in this episode, we're going to do a little myth-busting around what it REALLY takes to start a business, and why you might be closer than you think.

Psst. Want to get 7 copy hacks to boost your conversions? Get your paws on our latest freebie: www.wordfettigroup.com/copyhacks

What does it ACTUALLY take to build a solid business foundation for growth?! In this episode, I bring in my pal Kaylene Langford of Startup Creative for a conversation. As a business coach herself, she has seen and has helped a myriad of businesses, which means she knows a thing or two as to what the core ingredients are to building a great business. And in this episode, she shares with us the 7 ingredients.

Enjoyed this episode? Make sure you tag me at @anitasiek and @startupcreative on the gram so we have say hello!

Want 7 copy hacks to boost your conversions? Of course, you do. Get it here: www.wordfettigroup.com/copyhacks

This is perhaps one of the biggest copy mistakes I see businesses make when it comes to content, copywriting, and marketing. Take a minute to listen to this episode to see if this is something you're doing and what you should be focusing on instead!

Psst. Want to get 7 copy hacks to boost your conversions? Get your paws on our latest freebie: www.wordfettigroup.com/copyhacks

For more BTS follow me on @anitasiek and Teamfetti at @wordfetti

In this episode, I debunk some of the biggest misconceptions and myths that surround the idea of "finding your brand voice". What is a brand voice and what is it not? And how can you start to identify what your brand voice is?

Hey! Want 7 copy hacks to boost your conversions? Get it here: www.wordfettigroup.com/copyhacks

For more BTS follow me on @anitasiek and the team at @wordfetti

5 min sure-fire copy tip coming right up in this episode. This one? Is all about cutting the unnecessary words to make your sentences stronger and carry more weight.

Like these tips? Then you might also like some more. Sign up to our 7 copy hacks to boost conversions here where everyday over 7 days I drop into your inbox with 7 more copy tips to uplevel your conversions: www.wordfettigroup.com/copyhacks

Oh. And if you enjoyed this episode, don't forget to hit screenshot and tag me on @anitasiek so I can say hello!

In this episode, I give you a peek BTS of our latest monthly QA teaching sesh inside Captionfetti, our go-to caption community. In this 25-minute bite-sized teaching sesh, I throw down 3 ways you can BOOST UP your engagement on Instagram, how to let your customers know that there are "delivery delays" on Instagram - and how to do it in a way that is gracious yet transparent, when to repurpose posts (word for word, even the same picture), when to not repurpose and how to share about your "team" or your "experience" when you're a solopreneur/freelancer, don't have years of experience, haven't posted in a while, or you are yet to hire, team-wise.

Doors to Captionfetti are currently open now for a limited time until 11:59 pm AEST 8th of April, want in? Join here: www.wordfettigroup.com/captionfetti.

Ready for a caption hack? In this short and sweet episode, I throw down a simple hack as to how you can turn 1 caption idea into 4 additional pieces of content. Yep. Really.

Stuck on your captions and wanna get your paws on the EXACT system to know what to say and how to say it, and a simple activity that will generate you pages of tailored content ideas? Say hi to our hottest wordshop product: The Caption Formula Workshop for $67? Get it here: www.wordfettigroup.com/workshop

Got yourself a copycat and have no idea how to navigate around it? Fear not. In this episode, I share with you from a lawyer lens but also from personal experience how I have navigated around copycats. From what to do, what to not do, to why you shouldn't send an email first up being doing this 1 step!!!

Want 7 copy hacks to boost your conversions? You're NOT gonna wanna miss this www.wordfettigroup.com/copyhacks

For more BTS follow me on @anitasiek and my incredible team at @wordfetti

Humanising your brand is one of the most powerful ways for you to create connection with your audience. And nope this isn't about you sharing your entire life story out there! In this episode, we're going to talk about ways you can humanise your brand and your copy, and how this in turn will help you make more CASHOLA KACHINGS!

Pssst. Want to get your paws on our newest freebie, teaching you our 7 big copy hacks to boosting your conversions? Get it here: www.wordfettigroup.com/copyhacks

For more, follow me on @anitasiek and the team at @wordfetti

In this special rebroadcast episode, I share with you a recent interview I had where I spoke with friend and legend Kaylene (of Startup Creative) about how we can navigate the world of social media during these uncertain times and when you're in a funk. In this episode, we dive into how to navigate around call to action, what to post during uncertain moments, how and where to best engage with your audience, and ways to manage losing followers.

Psst. Want to get 7 copy hacks to boost conversions? Sign up here: wordfettigroup.com/copyhacks

For more BTS, follow me on @anitasiek and the team on @wordfetti

Content noise. Same-sameness. Fluff. You're a smart cookie and you don't want to add to the digital noise. But where the heck do you begin when it comes to grabbing your audience's attention when it's become harder than ever? Fear not. In this episode, I throw down some sure-fire ways as to how you can do just that.

Psst. Want to get 7 copy hacks to boost conversions? Of course, you do. Sign up here: wordfettigroup.com/copyhacks

For more BTS, follow me on @anitasiek and the team on @wordfetti

Find yourself critiquing as you go or that you wanna make sure it's "perfect" before you hit post? This episode is for you. In this episode I dive into 3 simple mindset reframes to help you not let the perfectionist gremlin get in your way of epic business and brand growth.

Psst. Want to get 7 copy hacks to boost conversions? Sign up here: wordfettigroup.com/copyhacks

For more BTS, follow me on @anitasiek and the team on @wordfetti

What if told you that having a beginner’s mindset has the power to position you as the expert in your industry? In this episode, I dive into the importance of having a beginner's mindset in business and life and how I have personally attributed this mindset to be a key reason how I have built Wordfetti knowing no one in the industry.

Psst. Want to get your hands on our newest freebie: 7 copy hacks to boost conversions? Grab it here: wordfettigroup.com/copyhacks

For more BTS follow me on @anitasiek and the team at @wordfetti

So you've got a killer testimonial from a client or a customer of yours. Do you just... hit screenshot and share it? NOPE. Ha! There are SO many ways you can make the most out of that 1 testimonial, so in this episode, I'm gonna throw down 6 ways you can do just that.

Psst. Want to get your hands on our newest freebie: 7 copy hacks to boost conversions? Grab it here: wordfettigroup.com/copyhacks

For more BTS follow me on @anitasiek and the team at @wordfetti

Copywriting, posting, sharing, but it's still heckin' crickets? Ain't no fear. I've got a sure-fire 6-minute tip on how you can boost your copy conversions.

Want 6 more? I got chu.

NEW FREEBIE - Grab our NEW freebie (the 1st newone in 4 years!!!!) 7 copy hacks to boost conversions. Tap here: wordfettigroup.com/copyhacks

Love it? Make sure you screenshot, and tag us at @wordfetti and @anitasiek

Not going to lie fam, it's taken me a long time to unlearn the "hustle culture", this idea of the more hours I work, the more I'll get done, and the more I work, the more successful I'll be. In this episode, I share openly and vulnerably about my own story about it and share some practical steps too that I've taken to help me unlearn the "hustle".

Want more BTS? Follow me on @anitasiek and the team at @wordfetti!

Feeling that niggling feeling that it's time to raise your price but have no idea how the heck to do it? In this episode, I share with you 3 signs that indicate it's time to increase your price, and also tips as to how you can position it with your clients and customers respectfully.

Psst. Want to get 5 e-copy lessons in your inbox? 15 minutes a day, 5 days? I got chu. Sign up here anitasiek.com/freebie

Enjoyed this episode? Don't forget to hit subscribe and say hello at @anitasiek (and follow the team at @wordfetti)

In this special episode, I bring in one of my Fetti Mastermind and Course Alumni members from 2021, Jo Kendall. A meditation therapist and counselor, Jo shares openly about her journey to reshaping her business in a way that aligns with the lifestyle she wants to live. We chat about why it's important to slow down, ways to navigate around stress and anxiousness, the power of our breath, and how creating a sustainable business structure and framework for her business has led her to become a published author, sell out programs, and cast her impact net out there into the world to help more people.

My high-touch 7 month Fetti Mastermind is now over 50% full and we close applications in a few days.

Want in? DM me at @anitasiek and I'll share with you the exclusive link.

"I don't have the time" "I feel like the whole day has just gone past me" - sound familiar? If so. This episode is for you. In it, I share with you my own personal experience of "not having enough time", how I've navigated around unlearning my old narratives that business has to be hard, and a simple thing I do to help me "create" more time in my calendar.

Enjoyed this episode? Tag me on @anitasiek, I'd love to say hello!

In this special episode, I bring in one of my Fetti Mastermind and Course Alumni members from 2021, Di Foster. A business simplifier and mindset shifter, we peel back the curtains in this episode as to Di's incredible journey from terminal cancer diagnosis to radical remission, how she has navigated the rollercoaster of business and life, how uncovering her message and what she does in the last year has helped her gain clarity on her business direction, and a simple approach she adopts whenever she feels unsure or challenged.

I am FINALLY opening some spots to my high-touch 7 month Fetti Mastermind (we've been sold out for a year!). It's 7 months. 16 humans (some spots already snapped by the waitlist). Uber intimate. We dive into the 360 of business, brand and life for growth. Want in? DM me on @anitasiek now.

Here we are! 2022. In this episode, I throw down the 6 predictions I have in the realm of content this year. What your audience wants to see, what's going to move the needle, and what we should be paying attention to.

Psst. Want to uplevel your copy in 15 mins a day over 5 days? Sign up to our free e-lessons. anitasiek.com/freebie

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

WOOHOO! And we're back ready for a new season. In this episode, we're diving into a now & then episode between me and my hubby, Dean. A lot has changed in the last 2 years since we recorded the last episode, Dean has left his corporate job and we've both started a new business together. In this episode, we're diving into the ups and downs of business ownership together, our relationship, the challenges we've experienced, and the biggest learnings we've had.

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

Here we are! End of December 2021. As we wrap up the year, I wanted to share with you the 9 end of year reflection questions I'm ending the year off with. And perhaps you can find some inspiration too as you pause, reflect on the year that's been.

Any AH-HA's from the episode? Make sure you tag me on @anitasiek and @wordfetti!

Want to get your paws on my 5 free e-lessons? Sign up here anitasiek.com/freebie

In this episode, I share with you how I prepare to ACTUALLY have a break during the holidays, and how I maintain cash flow for me personally and for the brand and still make "money" during this time even though the team and I are off the tools.

Want to get your paws on the out-of-office email templates I mention on the podcast? DM me on @anitasiek with "OOO" and a screenshot of you signing up to our e-lessons!

For more BTS follow me on @wordfetti and @anitasiek

Feeling the creative juices run low this time of the year when it comes to creating content? FEAR NOT!!! In this episode, I'm throwing down 3 of my favourite go-to hacks when I feel unmotivated and uninspired to create content (yep, it happens to me too sometimes!).

Psst. Want to get your paws on my 5 free e-copy lessons to instantly uplevel your copy game? 15-30 minutes everyday. That's all you need! Get it here: anitasiek.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

I recently read the book The Almanack of Naval Ravikant and had a mega AH-HA. If you're an overachiever, a goal post mover, or something who is seeking to live a life that is extraordinary, this episode is for you. Yes. Be audacious. Yes. Have big hairy goals. But when we ask this one question? We might actually realise in our answers that we have so much of that now, in the present.

For more BTS, make sure you follow me on @anitasiek and the team at @wordfetti

Thinkin' of starting a podcast? You're gonna want to listen to this episode where I bring in my friend and fellow CEO Michelle Akhidenor, who is the founder of The Peers Project. In this episode we dive into the power of podcasting as a content platform, the one question you should be asking before starting your podcast, how to generate content ideas for your podcast and how to monetise your podcast through the likes of sponsorships.

Loved it? Make sure you tag me at @anitaiek and @michakhidenor

This year I decided to pull our promotional offer for Black Friday because it felt "ick". I share the biggest reason why I decided to do this, how I observed my own consumer behaviour when it came to Black Friday and I shared ways a brand or business can participate in Black Friday without necessarily discounting their product or service.

For more BTS follow me on @anitasiek and the team at @wordfetti

Seen the Netflix series "YOU?" - even if you haven't, this episode is gonna resonate. Because in it I dive into the 3 characteristics that make Joe from "You" an exceptional copywriter.

For more BTS, follow me on @anitasiek and the team at @wordfetti.

Want to grab my 5 free copy e-lessons? sign up here: anitasiek.com/freebie

Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world of marketing, there are KEY differences in what copy is, and what content is. In this episode, I dive into them.

Doors to WYW is officially OPEN today until November 17. Join WYW here wordfettigroup.com/wordfettiyourwords2021

For more BTS, follow me on @anitasiek and the team at @wordfetti

In this WYW Case Study episode, I bring in CEO of HR Gurus, and WYW Alumni, Emily Jaksch to speak to how she has turned a "dry" industry of HR, into something people want to read, how she found that "spark" for her brand and biz again, and how she has been able to x3 her results with the new website.

Doors to WYW is officially OPEN today until November 17. Join WYW here wordfettigroup.com/wordfettiyourwords2021

For more about Emily, follow her on @emilyjakschofficial and make sure you tag us too @anitasiek and @wordfetti

"Hire a copywriter, and the KACHINGS will happen!!!"... yeah nah. Not exactly. In this episode I dive into the 4 things copy won't actually do for your business, along with some of the biggest myths about "copywriting". I share what you should focus on instead and how you can uplevel your copy, and ensure you've put your energy where it matters and amplifies in impact.

Are you joining our free live masterclass next week on the 5 secrets to stand out and sell through psyc and words? If not GRAB YOUR SEAT NOW! wordfettigroup.com/freemasterclass

For more BTS, follow me on @anitasiek and the team at @wordfetti

Words are everywhere around us. I mean. Think about all the different ways you reach and speak to your audience: sales calls, product descriptions, proposals, sales pages, social media. But beyond there, words also have the power to do so much more in our businesses. In this episode, I share with you 3 powerful things that this universally free tool we all have can do. And some may not be what you think.

Join me in a free LIVE Masterclass I'm running all about psychology and words on the 10th and 12th of November wordfettigroup.com/freemasterclass

For more BTS follow me on @anitasiek and the Wordfetti team at @wordfetti

Awesome sauce website? Check. Great graphics? Check. But for some reason - the KACHINGS ain't happening. In this episode, I throw down 5 potential reasons why your copy might not be converting, and what you should be focusing on instead.

Psst. Want to join me in a free LIVE Masterclass where I'm throwing down 5 secrets to help you stand out and sell on the 10th of November? Grab your free ticket here - hope to see you there! wordfettigroup.com/freemasterclass

In this special WYW Case Study episode, I bring in leadership coach Kerry Kingham as we dive into her journey transitioning from corporate and executive roles to starting her own brand, how she found her niche, her voice, and her north star, and that 1 mega mindset shift that paved the path to helping her get unstuck and "find herself" again as a brand and as a business owner.

Doors to WYW will open for a short period in November. Join the waitlist here wordfettigroup.com/wywwaitlist

For more about Kerry, follow her on @kerrykinghamcoaching and make sure you tag us too @anitasiek and @wordfetti

Despite what the website page suggests, it lies! Because the "about" page on your website, is not actually about YOU, it's about your reader. In this episode, I dive into the 3 must-answer questions your "about" page should cover.

Psst. Doors to my signature copy and brand program WYW is about to open in early November for a limited time. Want to be the first to know? Make sure you sign up to our waitlist here: wordfettigroup.com/wywwaitlist

For more BTS follow me on @anitasiek and the Wordfetti team at @wordfetti

In this episode, I bring in Maria Riviera, exercise physiologist, women's wellness coach and one of our recent WYW Alumni in to chat about what it really takes to build a brand from the ground up, why she went with DIY-ing her brand for the first few years to now cementing her brand voice, message, and visuals with the help of WYW.

Psst. If you're reading this? You're getting a secret invite into a free LIVE masterclass I'm running on Psychology + Words in November. Click here to secure your ticket wordfettigroup.com/freemasterclass

Follow our guest Maria here @may.she.rise.with.maria and make sure you tag us too @anitasiek and @wordfetti

One of the BIG things I teach our Wordfetti students and clients? Is the fact that copy is not actually "written" but that it is assembled. The answers, the words, the copy, is actually right in front of your eyes. What do I mean by that? I dive further into this in this recent episode.

Want to learn how to assemble copy? Doors to my signature copy and brand program WYW is about to open in November. Want to be the first to know? Make sure you sign up to our waitlist here: wordfettigroup.com/wywwaitlist

For more BTS, follow me on @anitasiek and the team at @wordfetti.

Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter.

Want the 5 free copy lessons in your inbox every day over the next 5 days? Get it here anitaiek.com/freebie

For more BTS, follow me on @anitasiek and the team at @wordfetti

There's a science to how to read and write. And whether or not you're a business owner or a copywriter, or simply a word lover, it's important that we fuse art with science when it comes to writing copy and content. So in this episode, I dive into a sharp shoot lesson about what happens when we read, and 3 tips as to how you can ensure you write in a way that keeps your eyeballs happy.

Psst. Wanna get 5 copy lessons to uplevel your copy game over 5 days? Sign up here: anitasiek.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Wait what?! Yep, you read right. In this episode, I throw down 3 big reasons why you should submit questions and answer them on your Instagram Stories.

Want to get your paws on the exact system to know WHAT to say on the gram, walk away with pages of content ideas through a simple fast-thinking exercise, and get an over-the-shoulder view as to how I turn 1 caption into 10 pieces of content? Sign up to our recently launched $67 Caption Formula Workshop now here: wordfettigroup.com/workshop

For more BTS follow me on @anitasiek and the team at @wordfetti

In this episode, I bring in 3 time Olympian and gold medallist Michelle Carter in for a real and raw chat about what a "champion mindset is". We dove into where she draws inspiration, how she navigated around being knocked back constantly in her journey to gold, the one MEGA life lesson she took away as an athlete and what she would tell her younger self if she was to start again today. This is one juicy heckin' episode fam you won't wanna miss it.

Psst. Want 5 copy lessons delivered into your inbox? Sign up here: anitasiek.com/freebie

For more BTS, follow me on @anitasiek and the team at @wordfetti.

Struggling when it comes to content planning and caption writing on Insta? Copywriters ain't immune to this either fam, so in this episode I share with you 5 things that have really helped me when it comes to content planning and writing captions that help me get strategic, writing with intention while creating more hours in my week.

Want to learn the EXACT system to what to say on your gram? Join The Caption Formula Workshop here wordfettigroup.com/workshop

For more BTS, follow me on IG at @anitasiek and the team at @wordfetti

"Should I delete my Instagram post because it's not getting as many likes?" -- a question I often get asked by our audience especially when their captions aren't getting as much love or traction. In this episode, I answer to this question as to whether or not you should hit that delete button on a post that's not "performing" as well.

Want 5 bite-sized copy lessons in your inbox? From social media to blogs to website, sign up for it here anitasiek.com/freebie

For more BTS, follow me on IG at @anitasiek and the team at @wordfetti

In recognition of R U OK Day on the 9th of September, I bring in Executive Coach who in 2016 trained with Dr Brene Brown to open a real and deep conversation about the challenges, the ups and downs to our nervous system with lock downs and juggling it all, and what productivity REALLY looks like in a global pandemic. A powerful conversation.

Want to learn more about Kylie? Follow her on @ofkin.

For more BTS, follow me on @anitasiek and the team at @wordfetti

Language shapes our perceptions. So in today's episode, I'm shining a spotlight on the power of words, not just in a business, marketing, or content perspective... but the words we use to speak to ourselves. I throw down 3 simple practices you can embrace to be kinder to yourself.

For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips too on @anitasiek.

Want 5 FREE copy lessons in your inbox? Your wish. My command. Get it here anitasiek.com/freebie

Brand voice and tone of voice. They’re the pretty much the same thing right? WRONG! In this episode I’ll give you the simplified fluff-free definition for both to help you differentiate the two, and drop down some golden nuggets of wisdom to help you craft your own brand voice and tone.

Want 5 copy lessons to uplevel your wordy game? Opt in here: anitasiek.com/freebie

Take a peek behind and scenes on IG and follow me on @anitasiek and the team at @wordfetti

Emails. Perhaps one of the most underrated forms of communications for businesses. We focus so much on the content for our websites, social media, marketing collateral, newsletters and lead magnets that so many of us have completely forgotten to ingest In bettering one of the most used tools in our day to day business: emails. In this episode, I am going to throw down 3 simple ways you can instantly supercharge your everyday email game. #YoureWelcome.

For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips too on @anitasiek.

Want 5 FREE copy lessons in your inbox? Your wish. My command. Get it here anitasiek.com/freebie

Ready to power-up for your week? In this episode I share with you 3 simple productivity charged tips that's worked for me over the last year or two to keep me focused, on track, and not all oh squirrel!.

For more BTS, follow the team on @wordfetti, and make sure you tag me in your biggest productivity tips too on @anitasiek.

Want 5 FREE copy lessons in your inbox? Your wish. My command. Get it here anitasiek.com/freebie

In this episode, I dive into the biggest mistakes I've been seeing businesses make on Instagram when it comes to their words. From Instagram posts to chasing engagement, to reels, I share with you the mistakes, the symptoms and what you should be focusing on instead.

Want to know what to write, how to write it and how you can turn 1 caption into 10 pieces of content? Join me in The Caption Formula Workshop on the 18/8 for a founding investment of $39 - wordfettigroup.com/workshop

For more BTS follow @anitasiek and the team at @wordfetti

"Selling" - what comes up for you when you read that word fam? In this episode, I throw down on the 3 biggest myths to selling on Instagram, and introduce to you 3 reframes so that you can show up to your community and audience on the gram with more authenticity and more confidence when putting out your offers.

Want to know what to write, how to write it and how you can turn 1 caption into 10 pieces of content? Join me in The Caption Formula Workshop on the 18/8 for a founding investment of $39 - wordfettigroup.com/workshop

For more BTS follow @anitasiek and the team at @wordfetti

Without words? Instagram is simply an attention grab. If Instagram is where a lotta your audience hangs out and you want to make sure your words count, then this episode is for you. Because in it I share with you the 3 ingredients I believe are KEY for you to consider when it comes to a killer Instagram Caption Strategy.

Want to get 5 sharp-shoot bitesized copy lessons in your inbox? From captions, to blogs to website copy, sign up here: anitasiek.com/freebie

For more BTS, make sure you follow me on @anitasiek and the team at @wordfetti

Feeling overwhelmed, uneasy, and a lil' down with everything that's going on in the world and the pandemic? Then this episode is for you. In it, I share with you the 5 learnings and practices I've adopted that have helped me whilst navigating around that feeling of uncertainty, and also why it's time we adopt a new way of thinking in our world.

For more BTS, follow @anitasiek and the team at @wordfetti!

Want to get 5 sharp-shoot bitesized copy lessons in your inbox? From captions, to blogs to website copy, sign up here: anitasiek.com/freebie

Every single month, I do an audit of our Instagram account to explore what went well, what didn't do as well, and what we learnt. In this episode, I take you behind the scenes of our latest audit for the month of July. Sharing with you the different types of content we're seeing work really well for us and also different types of content we're experimenting on.

For more BTS, make sure you follow me on @anitasiek and the team at @wordfetti

Want to get 5 sharp-shoot bitesized copy lessons in your inbox? From captions, to blogs to website copy, sign up here: anitasiek.com/freebie

So 2021 marks 4 years in business for me this year! But in this episode, I do a bit of a throwback and share the lessons I learned in my first year of a full-time business. It is actually inspired by a blog I found that I had written 3 years ago, and on reflection, there are still a few lessons in there that I feel are still relevant today.

For more BTS, make sure you follow me on @anitasiek and the team at @wordfetti Want to get 5 sharp-shoot bite-sized copy lessons in your inbox?

From captions to blogs to website copy, sign up here: anitasiek.com/freebie

"Likes", "Follower Counts", "Comments" - the traditional way of measuring the success of your Instagram Captions. What if I told you that this may not be the right way for you to measure the success of your Instagram Captions?! In this episode, I share with you 3 ways that I firmly believe should be the measure of your success on Instagram.

For more BTS, make sure you follow me on @anitasiek and the team at @wordfetti

Want to get 5 sharp-shoot bitesized copy lessons in your inbox? From captions, to blogs to website copy, sign up here: anitasiek.com/freebie

When it comes to Instagram, both you and I are on it to build connections and follow brands that inspire us. No one is there for the hard sell. And you can probably sniff those from a mile away. So as a business, how the heck do you sell without sounding sale-sy on Instagram? In this episode, I drop them five (5) simple and easy ways.

Take a peek behind and scenes on IG and follow me on @anitaonchi and our team on @wordfetti. www.wordfettigroup.com

Instagram nowadays has become one of the most used social media marketing platforms for businesses big and small. The thing is though, while a lot of talk about being ON Instagram and how to do it well. There doesn't seem to be a lot of talk on why it is perhaps even more important to get your IG audience, OFF the platform. We dive in and spill the beans.

For more, find Anita on www.instagram.com/anitaonchi and follow the Wordfetti team at www.instagram.com/wordfetti and wordfettigroup.com

A brand name is usually the first thing we look into, when starting a business, when rebranding, or when we are about to launch a new service or product offering. But should it be? Having had the honour of naming a number of brands at Wordfetti, in this episode, I dive into a simple 4-step-framework (also known as the 4C's) that you can come back to, time and time again - to name your brand.

Want to get your paws on my 5 free copy lessons to instantly uplevel your copy game? Get it here anitasiek.com/freebie

Feeling stuck when it comes to naming your new brand, product, offer or podcast? In this episode I share with you a simple, yet powerful question I asked myself when it came to brand naming for my business.

Want to learn more? Follow me BTS on Insta at @anitasiek and the team and Wordfetti family at @wordfetti

Want to get your paws on my 5 free copy lessons to instantly uplevel your copy game? Get it here anitasiek.com/freebie

From burn out, to being a fully booked 1:1 service brand, to now running her Mastermind and programs, in this episode I bring in my new friend Ellie Swift, a marketing and mindset coach for a raw fireside chat about her journey as well as drop us some marketing gems. Today, Ellie helps service based biz owners connect with their customers, shine online and create life-changing results (for both themselves and their clients) through her Swift Marketing Method.

Follow @elliehswift on Insta to learn more about her, and of course, make sure you tag us (me over at @anitasiek) both on very biggest AH-HAs

Want to get your paws on my 5 free copy lessons to instantly uplevel your copy game? Get it here anitasiek.com/freebie

One of the things I'm loving a lot about this whole online course launch journey? I am literally learning every single day. Every single launch. And I'm bringing you all with me on this journey. In this episode I share with you the 5 AH-HA's and learnings from my latest WYW launch. Want me to pop in your inbox every day for 5 days with copy lessons in web, socials, ad copy that sells and more? Grab it here anitasiek.com/freebie Don't forget to follow me on @anitasiek and the team at @wordfetti on IG and screenshot and share with ME your biggest AHHA from this episode!

If you've been sitting on "that thing" you've been meaning to launch for the last week, month, or year, then this episode is for you. In this episode I share with you 3 ways you can launch that thing now, in a lazy beta launch way. What I'm sharing was exactly I sold out my first ever signature digital course, and before I launched it? I was petrified of launching to crickets.

Want me to pop in your inbox every day for 5 days with copy lessons in web, socials, ad copy that sells and more? Grab it here anitasiek.com/freebie

Want the chance to steal to swipe files for launch? Make sure you follow me on IG @anitasiek and keep your eyes out for the last week this month!

"But what if no one buys and I launch to crickets?" - this? was one of my biggest fears when it came to launching my first digital course. In this episode I share with you the 3 things I asked myself that helped me overcome and reframe how I saw fear when it popped up during a launch.

Want me to pop in your inbox every day for 5 days with copy lessons in web, socials, ad copy that sells and more? Grab it here anitasiek.com/freebie

Want the chance to steal to swipe files for launch? Make sure you follow me on IG @anitasiek and keep your eyes out for the last week this month!

If you're about to launch your first digital program or product but you're feelin' unsure on how the heck to launch your first digital product? Then you're in luck. In this episode I dive into what a lazy launch is, the pros and cons of live launching, and how I believe you should launch your first digital product offering.

Want me to pop in your inbox every day for 5 days with copy lessons in web, socials, ad copy that sells and more? Grab it here anitasiek.com/freebie Want the chance to steal to swipe files for launch?

Make sure you follow me on IG @anitasiek and keep your eyes out for the last week this month!

In this special episode I bring on Brandfetti James Wedmore, one of my incredible mentors in the last year who has helped me tremendously with moving from 1:1 services to scaling and growing our digital course arm. In this episode we chat about the difference between an employee vs a digital CEO mindset, the one thing that underpins all thriving successful online businesses and the ONE thing you can do to really move the needle in your biz.

Make sure you sign up to James Wedmore's FREE 3-Part LIVE Virtual Experience for Course Creators that's happening next week to help you envelope your knowledge and launch your online course. https://www.jameswedmoretraining.com/a/2147487124/6xEbrwzd Make sure you share your biggest AH-HA's too by tagging me at @anitasiek and @jameswedmore on your Instagram!

I embarked on my digital course creation journey almost a year and a bit ago now, and BOY have I learnt a lot. In this episode, I share with you 6 things I wish I knew in 2020, before I started my digital course journey. I hope it helps you especially if you're just at the beginning of creating yours.

Want to have a listen to the episode I was on, on my mentor James Wedmore's podcast? You can take a listen here https://open.spotify.com/episode/0rcxgoDNk6beS7B58QWin9?si=qC83bxPoSpeW6GuAuDuiBQ&dl_branch=1 (I'll also be bringing him on Brandfetti next week, so stay tuned!)

James is about to launch his 3-part free training too to help you launch your online course, sign up here: https://www.jameswedmoretraining.com/a/2147487124/6xEbrwzd

And if you want to get your paws on 5 free copy lessons to uplevel your socials, web, blog and MORE? Get it here: anitasiek.com/freebie

And don't forget to follow me on @anitasiek and the team at @wordfetti

Scared of launching to crickets? Feel like you have to de-shimmer what you're just about to hit "go live?". Here's a bit of a confession, I used to create digital products, do one caption, and NEVER talk about it again cause I didn't want to sound salesy to my audience. Yep. I know. Until around a year and a half ago where I started to completely change the way I looked at selling and talking about my offers. In this episode, I share with you that ONE mindset shift that I adopted that helped me overcome that "icky" feeling of talking about my offers.

Get your hands on my 5 free copy lessons here: www.anitasiek.com/freebie and make sure you follow me BTS on @anitasiek and the team at @wordfetti

"But, how do I get more leads, Anita?" This is a question my community and students ask me a bit. Well, fear not fam. In this sharp shooting episode, I throw down to you 5 simple ways you can get more leads right now. Oh and spoiler alert? Majority of these suggestions? Will cost you $0. Want more?

Want me on Instagram at @anitasiek and what we do over at @wordfetti.

Want 5 copy lessons sign, sealed and confetti delivered to your inbox to instantly help you uplevel your web copy, blogs, social captions and ad copy?

Check out my free 5-lessons here: www.anitasiek.com/freebie

We all know the power of stories. But this isn't just any episode about storytelling. Na da. Cause in this episode I share with you the importance of the internal storytelling that happens. And in particular? The story we tell ourselves when it comes to business, AKA our business story. I dive deep into what my old "business story" was and what my new "business story" is today, and how changing the way I saw business catapulted everything for us and our growth. For more BTS, follow Anita on @anitasiek and Teamfetti over at @wordfetti.

Want 5 free e-lessons on how you can uplevel your website copy, socials, and ad copy game? Sign up now on www.anitasiek.com/freebie.

You know what you want to say but you don't know HOW to say it. Sound familiar? In this episode, I invite Kylie, a WYW Alumni and also founder of Shabby Sisters to chat about how she uncovered her brand voice with us after 10 years, some hesitations she had before joining us at WYW, how crafting a brand DNA has helped her and her team stay consistent too with the myriad of content they create as part of the brand. Want to join WYW?

www.wordfettigroup.com/wordfettiyourwords2021. For more, make sure you're following Anita at @anitasiek and @wordfetti on Instagram!

Bec Norris is a dietitian with a niche in helping plant-based mamas get all the essentials to grow a healthy bub. In this episode, Bec shares how she was able to rapidly grow her brand from the ground up in only 7 months, how she was able to find her niche, how she approaches writing content as a non-writer to connect and convert her audience, and what she would tell herself if she was to start the journey all over again. Want to be like Bec and experience the same results? Doors for WYW 2021 are officially open! Want to learn how to think, write and convert like a copywriter (even if you're a non-writer?) join us www.wordfettigroup.com/wordfettiyourwords2021 Follow @wordfetti and @anitasiek for all the BTS goodness.

Psst. Want to know the #1 strategy I firmly believe is KEY to building a stand-out brand? In this episode, I'm going to share it with you, and also give you the low down on how this one thing has the power to impact 3 key engines within your business and your brand growth.

Also!? This is your LAST chance to register for our free LIVE Masterclass on psychology and words. It's all happening in less than 48 hours fam.

To get in the goods (along with the replay): Visit: www.wordfettigroup.com/freemasterclass

For more BTS, follow what the team and I are getting up to on Insta @wordfetti and me personally, over at @anitasiek

You guys, you're not going to believe it. Brandfetti has just hit a milestone I could only have dreamed of when I first started the podcast a few years ago. We. Just. Hit. 100. Episodes.

And it's all thanks to YOU GUYS!!

So for this very special episode, I brought in Steph Taylor - aka my work wife - to turn the tables on me and 'interrogate' (her words) me to give you guys a deeper look into the person behind the voice.

Now, cue the confetti!

Follow Anita at @anitasiek & @wordfetti on IG!

This one's a little different. I'm calling out to all my "a million tabs open" fam, the "always giving, then running on empty" crew, and my goal setters who can't let themselves off the hook for not ticking off everything on your todo list. In today's episode, we're diving into 6 non-business related things you should be proud of. Because you? You're hecking awesome and it's about time you reminded yourself of that!

I'm throwing a Free CLASS next week, teaching you 5 strategies on how you can stand out and sell through psychology and words. Want to come? wordfettigroup.com/freemasterclass

For more, follow Anita over on Instagram at @anitasiek and @wordfetti

Justine McLean is a Numbers Wizard, Business Coach, and Copywriter and one of our recent WYW Alumni whose mission is to help women in business reduce their overwhelm, charge what they're worth, take control of their expenses and make more money. In this episode, Justine shares the BIGGEST mistake she sees business owners make when it comes to pricing, why numbers and words are key to building a stand out business, how to get paid what you're TRULY worth. Doors to WYW will open at the end of this month!

Want to join when we open doors for 2021? visit: www.wordfettigroup.com or register for our free LIVE Masterclass on psychology and words: www.wordfettigroup.com/freemasterclass

For more, make sure you're following Anita at @anitasiek and @wordfetti on Instagram!

Spending hours batch creating content, rejigging the copy and content on your website, and creating a killer Facebook Ad, yet... crickets? It may be your copy. In this episode, I share with you the 7 mistakes you may be making when it comes to your copy that could be hurting your stand out factor and conversions, and what you should do instead.

Want to register for our free LIVE Masterclass on psychology and words and start building your brand from the inside out? Visit: www.wordfettigroup.com/freemasterclass

For more, make sure you're following Anita at @anitasiek and @wordfetti on Instagram!

Paige Hobbs is a publicist, communicator, strategist at Ad Media, a reformed CEO and one of my students through Wordfetti Your Words. In this episode, we dive into Paige's story, why she decided to join the WYW program even though she had nearly a decade in communications experience, her biggest AH-HA through the program, and her sure-fire tips to create a business with a succession plan, especially for those who are rapidly scaling.

Want to join when we open doors for 2021? visit: www.wordfettigroup.com

Want to register for our free LIVE Masterclass on psychology and words? visit: www.wordfettigroup.com/freemasterclass

For more, make sure you're following Anita at @anitasiek and @wordfetti on Instagram!

Your brand strategy (or brand DNA, as we like to call it) is your business's north star. It communicates the who, what, how, and why of your brand. It instils consistency and has the power to help you and your brand stand out in a noisy, crowded space. But what exactly IS a brand strategy, how do you create one, and what does it include?

All this and more in today's episode fam, which you can back up with our FREE (yes free, just for you) masterclass that dives into a step by step guide to curating your own brand DNA. Just follow the link to sign up: www.wordfettigroup.com/freemasterclass

The thing is - Not ALL of your audiences would have read the content piece when you first published it. It could’ve been the time. It could’ve been the fact they missed your update cause they were having the time of their life in Greece on a boat 🚤 and #whywouldtheybeontheinternet. Or it could’ve been because they literally just discovered your awesomeness.

So in this episode, I'm taking you through 5 sharp-shoot ways for you that you can look into right NOW.

This episode is proudly sponsored by my freebie, 5 bite-sized copy lessons to help you uplevel your copy game, get it here: anitasiek.com/freebie

The best advice I can give to a budding business owner? It DOESN'T have to cost you the world. Like for me, with my brand Wordfetti? I started with a $250 DIYd website and did no FB ads for the first year. You know what I did instead? I focussed on what matters - my clients, and the kind of service I could offer them. So that's why, in this episode, we're going to do a little mythbusting around what it REALLY takes to start a business, and why you might be closer than you think. This episode is proudly sponsored by my freebie, 5 bite-sized copy lessons to help you uplevel your copy game, get it here: anitasiek.com/freebie

I'll admit it. I am a goal-post mover. You know the feeling, right? You're THIS CLOSE to achieving the goal you've been working towards and BAM, you decide to change it. In this episode, we dive into how we can go from always looking ahead to the next best thing, to realising that here, where you are, right now, is enough.

Follow Anita over at @anitasiek and @wordfetti.

This episode is proudly sponsored by my freebie, 5 bite-sized copy lessons to help you uplevel your copy game, get it here: anitasiek.com/freebie

New Years is known as being that wonderful time of year when we all stop for a moment and reflect on what a year we'd had, and what exciting things are to come.

But do we really need to wait for an overrated holiday to celebrate where we are, and how far we've come?

In today's episode, we're talking about just how important it is to pause, reflect and celebrate where you're at on a monthly basis.

Follow Anita over at @anitasiek and @wordfetti.

Fam? I'm BACK! Say hello to Seasons 3 of the Brandfetti Podcast! You guys know I'm a lover of my books, so I am coming back in hot with an episode sharing learnings from the 3 books I've read and have loved so far in 2021. The books shared in this episode include: Greenlights by Matthew McConaughey, The Company of One by Paul Jarvis and The Mountain is You by Brianna Wiest.

Follow Anita over at @anitasiek and @wordfetti.

Here we are! The final episode of 2020. This year has been a massive year of reflection and self-learning for me, so as the final episode of 2020, I'm celebrating the year that's been by throwing down the 5 biggest lessons, flearnings and breakthroughs I've had this year.

For more BTS, follow me on www.instagram.com/anitasiek and www.instagram.com/wordfetti

In this episode, I bring in the legends from my previous episode to share with you their biggest learnings of 2020. From wisdom bombs, flearnings, to how they want to choose to remember the year that is 2020.

This is one special episode because I am bringing together 30 extraordinary humans in my life, to be the ones to interview ME.

For more BTS, follow me on www.instagram.com/anitasiek and www.instagram.com/wordfetti

As some of y'all know, I announced I'd pause taking on new client work back in August so that I was able to better dial into growing my digital education arm, which is rapidly growing. In this episode, I was interviewed by Rachelle and Gina from the Girl Interrupted Podcast about the idea of saying "no" to make more room for "heck yes". How hard it was to turn down opportunities, but will ultimately open you up to more things in alignment for you.

For more BTS, follow me on www.instagram.com/anitasiek and www.instagram.com/wordfetti

Your offboarding experience matters just as much as how you onboard. Just because a customer has converted, a client's project is completed doesn't mean? The conversation, connection, and relationship is done. In this episode, I deep dive into sharing why you need to spend just as much if not more time on your offboarding experience, than your onboarding.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Awesome sauce website? Check. Great graphics? Check. But for some reason - the KACHINGS ain't happening. In this episode, I throw down 5 potential reasons why your copy might not be converting, and what you should be focusing on instead.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Not only is our voice a powerful medium to spread messages, ideas and stories, but it is also a key tool we all have for influence. In this episode, I bring in Voice Coach and Tiktok superstar Sally Prosser to chat to us about how voice brings life to the words and messages we have to share. From instant shifts we can make, voice exercises to a simple trick to use when you want to convey authority, we dive into how you can share your message and have it stick through voice.

So many flearnings from my first ever live launch that I decided to do an entire podcast episode dedicated to it. In this episode, I throw down the 5 biggest FLEARNINGS (failures + learnings) I had, the things that went wrong, and what I'm going to be doing differently next time.

I'm BACK and I'm BACK with a juicy episode about my FIRST official launch! For my signature online program - Wordfetti Your Words - a trifecta program blending my framework, live events and live mentoring, and community. In this episode, I give you the behind-the-scenes look at what I did for this $200K launch, the revenue, the profit, how I made it happen, the changes I made from BETA, why it's important to run a BETA and the marketing efforts and activities I planned for this launch. There will be a separate episode dedicated to all my FLEARNINGS (failure + learnings) so stay tuned!

Want to join the waitlist for when we open doors again in 2021? click here: www.anitasiek.com/wordfetti-your-words-waitlist

I was recently prompted by my mentor to document my entire day and week to see exactly where my time goes. In this episode? I share with you the 3 big WOW moments for me when I did this activity, and why I'm not exactly proud of how I've structured my day, and the changes I'm going to make.

In a special episode of Brandfetti, I'm sharing an amazing chat I had with the one and only Emily Osmond. We left no stone unturned as we deep-dived into my origin story, how I became a founder, and how I grew Wordfetti from a humble side-hustle to the big, beautiful brand it is today. If you're an entrepreneur (or are about to take the plunge) you'll find all the goodies and a whole lot more in this episode!

There's nothing more important during these crazy times than finding a way to stay grounded. And while 2020 has certainly thrown (more than) a few curveballs our way, we're here to share a little secret with you. That secret? How starting your day with a little wordy magic can keep you feeling zen, focussed, and full of gratitude for the day ahead.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

2020...aka the year of the podcast, am I right?! With so many people out there looking to dip their toes into the world of podcasting, I couldn't think of a better guru to turn to than Sophie Walker - founder of Australian Birth Stories.

After the traumatic birth of her first child, Sophie decided it was time to start having a conversation about the real story behind the Insta-perfect, half-truths we're exposed to when preparing to give birth. And turns out, she wasn't alone!

3 million downloads, five successful revenue streams, and two more kiddies later, Sophie's joining me today to blow your mind with her mastery of this thing called podcasting!

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

In today's podcast, I'm talking through the 3 things that have truly moved the needle of growth in both my business and my personal brand. From consumer psychology to the power of empathy, we'll discover the insights that have driven my brands forward and can help any business transform itself for the better.

You'll find the sign-up link for the FREE MASTERCLASS right here: www.anitasiek.com/free-masterclass.

www.instagram.com/anitasiek www.instagram.com/wordfetti

On last week's episode, we dove into the science behind how kindness and empathy infused marketing impacts your business. In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Last week, I did something terrifying. I posted on the Wordfetti Instagram that we would not be taking on any new clients until 2021. Yep. We're taking a pause from one on one client work. And you know what? While it made me feel sick to do it at the time, but I also knew it was right. So how did I come to this decision, and why am I sure that it's exactly the right thing to do? To answer that, we need to go back to earlier this year (aka pre-COVID times) to show how the journey started that got me to rediscover my mission with Wordfetti, and the amazing things that have happened since I did. Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Kindness Marketing, is a new term I've coined to convey the power of empathy and kindness when it comes to "marketing". From the science of giving to smiling when you're talking to the phone, in this episode I share 3 science-backed ways that kindness marketing can work to grow your brand.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Emily Osmond is a marketing coach that helps women entrepreneurs show up imperfectly and make more money through social media and marketing. In this episode, we dive into how Emily has turned her service-based biz into an online learning empire and how she now helps other women achieve the same. From Facebook ads, Instagram stories, messaging to the intersection of business ownership and her mental health, Emily throws down some epic business, marketing and social media tips in this episode.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Scaling as a biz right now? This episode is a juicy one for you. Pru Chapman is an ex-psychologist turned Founder of Owners Collective, a dedicated digital community and global online resource hub for early-stage entrepreneurs. In this episode, we chat about the biggest mistake she sees business owners make as a mentor, the secret ingredient that thriving business owners have, the importance of defining what success means to you, why owning a business is the fast-lane to personal growth and how you can fall in love with the journey of business ownership instead of simply looking forward at the destination.

From building a personal brand to creating a new brand to now owning her personal brand again, Dani Venn takes us BTS of what it's like to appear on Masterchef #BackToWin series, her journey as a content creator, the challenges, how COVID has impacted her as a content creator (and why there is a massive silver lining), her secret upcoming project and surefire tips on Video and Instagram as her choice of content channels.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Want to trend on LinkedIn? I've been doing a bit of content experimentation on the platform the last 5-6 months and have uncovered the 5 types of content posts that seem to always trend on the content platform. Spoiler alert? It's more about you, as a human. Less about "business".

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

This is a rebroadcast episode from a recent podcast interview I was on. Here I hung out with Pru Chapman from Owner’s Collective and the One Wide Ride Podcast where I share how to repurpose your content and give you a behind the scenes look as to how I do it myself.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

I recently jumped onto Hot Copy the Podcast with Kate Toon where I spoke about what the heck human-centred design is, design thinking methodologies, and how that intertwines with how we do "words" at Wordfetti. We dives into why humen-centred content is important for audience connection and conversions and how you can start incorporating human-centred copy for your brand and business.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

6 months ago I ran a challenge where I showed up everyday on Instagram stories for 30 days straight. Since then? Instagram stories has been such a powerful connection tool where it has helped me strengthen our connection with our audiences on both @anitasiek and @wordfetti. In fact we sold out our first ever online program purely through IG stories and 2 IG posts with no sales page or ad spend. Wanna show up more too? Here are 4 ways to help you show up authentically on the gram

Stories. We ALL know the importance and power of weaving storytelling in our copy. But how? When you're in front of that curser and you are completely mind blocked on how stories to tell. In this episode I dive into the science of storytelling and why it works, and simple ways you can start weaving storytelling into some of the key touch points in your copy.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Yep, you heard it right. 2 hours. One month's worth of content. So how the heck do I create content for the entire month in the space of 2 hours? Wrap your ears into this episode as I share with you the BTS look as to how I do it.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Brand strategy, eh? Sounds like one of those weighted marketing buzzwords that means everything and nothing all at once, and gets thrown around as aimlessly as chicken salt on hot chippies. Well, strap yourself in. Because in this episode, I am going to sharp shoot what a brand strategy is, and why it is just as important to your business as your five-year-goals for 2020 or an office doggo.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

With over 1 billion active users monthly (and growing as we're speaking), Instagram is one of the most popular social media networks out there today for business. With that, I decided to bring in someone who lived and breathed this platform day to day to throw down some wisdom bombs. From hashtag strategies, what to say on IG Stories, the 4 ingredients a powerful IG account, and the biggest mistakes brands make on IG, we chat how you can turn your Instagram into a sales machine.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

In this episode, I throw down 10 ways you can generate more leads for your biz right now (without feelin' like a cringey car sales person) and debunk with you why I don't believe in the traditional marketing funnel but instead? Believe in the bow-tie funnel.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

This is the QA episode from the previous Live Panel "How to Build a Personal Brand". The QA following the panel discussion had us exploring topics such as content marketing, pitching content strategy to C-Suite, voice and how to convey confidence when you're secretly nervous and how to come up with content ideas for your personal brand.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Woohoo! Another live virtual panel recorded for your listening pleasure. This panel? Was all about personal branding, the future of work, and why it's important to hone in on your personal brand, in order to grow your career. It is led by Petra Zink who is a coach under the Forbes Council, Sally Prosser a Voice and Presentation Coach and Tiktok Creator, and Ashton Tuckerman who is ex YouFoodz and Flight Centre and currently the Account Director at Red Canvas.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

SEO Queen, Author and founder of the Clever Copywriting School, I bring SEO Queen Kate Toon on to the Podcast and we have a giggle-filled chat where we debunk myths to do with SEO, we chat surefire instant strategies YOU can dive into now, search intentions, why you shouldn't copy and paste content, what Google Gods really look for, and why empathy is at the heart of great SEO.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

This is a LIVE recording of a Panel I had the pleasure of being part of a few weeks ago, with Networx where we spoke about Podcasting and the rise of podcasting. In this panel, I share how I market the content I create through podcasting, how it has become the hero platform for us, and why you don't need fancy equipment to start.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

The other day? I was asked by a biz friend "what I wish I knew now, that I only wish I knew when I first started the Biz". I took the time to reflect on this. And wrapped up my learnings in this episode. Spoiler alert, it's got nothing to do with the decisions I made but more about? Mindset.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

Burn out, feeling like we are on a constant hamster wheel, and the stories we tell ourselves, in Part B or this episode, I get live-coached from Rebecca and discuss it all. This? Is not an episode to be missed.

Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti