Global Studio Marketing Podcast: Recent Episodes

Michael K. Reynolds

There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you...yes even you...into a marketing master.

As you join us on this fascinating journey, you will develop the single most critical skill in business...that is...the Marketing Mindset.

Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours.

This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines.

You’ve climbed the mountain...let’s tell the world.

It's pretty common for business owners to discuss with pride their growth in terms of revenues.

"Our revenues have gone up by 18% this year," they might say with a glad nod in their head.

And while this is both admirable and good news, it's not terribly indicative of how well the business is doing.

For instance, revenue growth will almost always spike naturally with a brand new business. And that 18% year-over-year growth...that's probably underperforming for a startup.

Also, what is missing with a report in revenue growth, is how much it cost to chase down that increase in business. If your marketing expenses went up 82% to get you that 18% increase in revenues...then in most cases, that's a losing recipe.

Winning in business...is in the margins. Join Michael on this important discussion of how to achieve long-term, highly sustainable growth.

There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing.

They still serve as one of the most prestigious and well performing companies in the world.

But there was a time in the 80's during the early days of selling servers for large corporations that they absolutely reined supreme. It was a time when they were known simply as Big Blue.

As a result of their dominance in the market, they had a sales and marketing slogan, that was partially based on humor, and mostly based on stone cold brilliant positioning.

What was this positioning statement, and what is the powerful lesson we can learn from it for our businesses today?

Join Michael to learn the answer to this question and to gain a critical marketing insight from Big Blue.

No one wants to be losing in business.

Typically, losing is accompanied with the pain of getting hit negatively in the bank account.

When you look at your year-over-year revenue charts, you want those arrows to be pointing up.

You don't want to see them pointing down, and your spreadsheets covered with red ink.

So what you do if your sales are disappointing? How do you respond if your revenues are retreating?

Join Michael as he provides a most surprising answer.

There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you.

There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievable pace.

The markets and the momentum are all going your way.

But what happens when they suddenly are not? What is your response when times get tough?

Hopefully, you have marketing strategy designed to respond appropriately. This is what the best performing, most resilient companies depend on when things get difficult.

Join Michael as he explains the marketing revelation of the wind and the sails, and how it can keep your company moving in good times and bad.

There are a plethora of shiny objects in the sales and marketing universe these days.

There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention.

It seems like everyone has some trick, hack, or groundbreaking new innovative approach.

However, after the smoke clears and the mirrors are taken down, the foundations of marketing brilliance always survive the course of time.

Those businesses that keep focused on these fundamentals are the ones that are able to experience long-term, sustainable profitability.

In fact, you can boil down long-term business success into two words.

Join Michael as he reveals two guiding words for successful marketing.

One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value".

This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time.

The assumption is that during this time of being a happy customer, they will continue to make transactions and their value to you will increase month by month and year by year.

This is why the best businesses have customers that stay with them a long, long time.

But how do you go about retaining customers while your competitors are trying daily to pry them away from you?

Join Michael as he shares a valuable secret to earning a customer for life.

What makes marketing and sales so difficult in these times is there are so many moving parts.

As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning sales.

Not only do you have multifaceted messaging for your products, services and business mission overall, but there are a vast array of ways to communicate these ideas from which you much choose wisely. This isn't even factoring in competitive influences, constant market shifts, and the fact that every new idea and process has a shelf life.

So how do you best influence your target customers to be impressed by your offering?

Fortunately, you can cut through most of the complexity by understanding one clear marketing concept. It's called the Soundboard Strategy.

Join Michael as he reveals this critically important facet of winning at sales.

When it comes to being successful in business the bar is much higher than simply "getting the sale".

Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence.

Having a "barely YES" enter your building can create many issues and can lead to the sale ultimately being unprofitable.

Why get the sale at all...if you can can't thrill your customer...and make it profitable as well?

So...in order to achieve the goal of having them say YES with clarity and confidence...you have to win a major battle.

Join Michael as he reveals the battle you must win to earn true business success.

Have you ever asked yourself the question: "Why does marketing have to be so expensive?"

This concern has been voiced by millions of entrepreneurs through the years.

The truth in advertising is that it rarely pays a return on your investment. At least not the first time around.

In most cases, you're doing well to break even on your advertising efforts, and oftentimes it's not until the second, third and even fourth purchase when that new customer acquisition strategy is making you a profit.

Why is this so? The answer to this question is critical for you to understand. And, even more essential is the one word solution to solve this issue and to begin experiencing major savings in your marketing.

Join Michael for this episode that just might reduce your marketing costs for years to come.

One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization.

It doesn't matter...sadly...how tremendous your innovation is on its own. If you can't market it properly, it won't get out of your garage.

You would be shocked to know how some of the world's greatest inventions struggled to get off of the ground. Even the best ideas need high level marketing.

So, in order for you to find success with your business, you need to develop skills and strategies for effective marketing.

However, while doing so, one thing you'll have to beware of...are the marketing parrots.

Join Michael as he shares how to avoid these troublesome, and business slowing birds.

For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers.

Would you like to buy one of my products or services?

Why yes, yes I would.

The salesperson hears this and says YES! And gives fist pumps to the sky.

And YES...yes is a pretty important word.

However...yes is not the most important word in sales, contrary to many opinions. There's a much more critical word and it's one you're not going to want to hear.

Join Michael as he shares the word that's more important than yes in sales.

There is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepreneurs.

It's mostly because so much of that education needs to be unlearned. That is, when you're actually doing business in the real world.

One of those classic lessons you'll get in Marketing 101 is about the 3 P's of marketing: Product, Price and Promotion.

Now, while that basic construct can be a helpful teaching tool, if you focus on these three P's too much, you're going to lose track of what truly matters in business sustainability.

It's another P, and it's vastly more important.

Join Michael as he discusses a mistake too many business owners make, and how you can outsmart the profits thief.

Most businesses get launched with tremendous enthusiasm and fanfare.

What's more fun than cutting the ribbon at your Grand Opening or seeing that building sign put up on the wall for the first time?

For those launching online it can be the simple pleasures of seeing that beautiful new website LIVE for the first time, or watching with anticipation as your products suddenly become available on the global marketplace.

After all of this exhilaration, the party starts to end for many business owners.

The balloons start sagging and fall to the floor. Bills start to mount, the task list gets overwhelming, and then it starts being a daily, losing grind just try to keep above water.

What's the secret to overcoming these business obstacles and surviving and thriving even during difficult times?

Join Michael as he reveals the marketing antidote to entrepreneurship burnout.

Unfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing.

And truthfully, many entrepreneurs aren't completely clear on what marketing is and what it can do for their business.

It's not their fault!

Many marketers, mostly of the amateur variety, have clouded the waters, and confused the process of powerful, effective business growth strategy and messaging.

They've lead many business owners astray, and have influenced them into believing the "Big Lie In Marketing".

Join Michael as he shines the light on the Big Lie, and sets the record straight for what REAL marketing is all about.

If you've been in business long enough you have certainly experienced some level of disappointment in one or more of your marketing efforts.

It can be baffling at times, why certain products or services or initiatives just never get on a roll.

After all...you've worked so hard to produce the very best service or product.

In fact...there is a great buzz about what you're launching...people seem to be truly excited about its potential for them.

However...there is one significant problem. They just aren't buying it.

So what's the problem?

Join Michael as he reveals the engineering flaw in most marketing campaigns.

If you've been listening to the so called "Marketing Gurus" long enough, there are some terms you most definitely are going to hear over and over again.

One of them is scarcity. They tell you that your marketing won't work without including the tactics of scarcity.

These Gurus will teach you that you need to sell with scarcity...at all costs...even if it means stretching the truth. This is where they introduce the concept of floating marketing deadlines.

Yet, there is something they don't tell you about these marketing deadlines. And, what they aren't telling you is costing you a lot of business...and happy customers...in the long run.

Join Michael as he shares an important insight into marketing deadlines.

One of the most important questions you need to ask yourself when it comes to marketing for your business is "Who Is Selling Who?"

The reason is...so many entrepreneurs are falling prey to some of the oldest tricks in the books when it comes to making marketing and advertising choices.

Because of this, they are making extremely poor decisions and therefore aren't getting the results they were expecting.

It's easy to drift off the path of focusing purely on what matters most with your marketing. And that drifting can lead your business to a cliff!

Join Michael as he explains why it's critical you always ask this question, "Who is selling who?"

Who likes waiting? Who enjoys being stuck in traffic or standing in long lines? Nobody.

It's dehumanizing. It can make you feel like cattle.

And for those key decision makers, many of whom have an entrepreneurial mindset and they want to create momentum and experience growth...standing in line is the exact opposite.

We don't like lines. We don't enjoy being stalled. When we know what we want, we want it now.

This is exactly the human nature in all of us that you want to put to good use in your marketing.

Join Michael as he shares the immediacy factor and how it can scale up the success of all of your growth strategies.

What would impressionistic paintings have to do with marketing? As it turns out, quite a bit in terms of being an art form.

Impressionistic marketing is a term that describes one of the most quintessential elements of being successful in launching your products, services and brands.

In fact, it also can make a significant difference in anyone's personal career.

Impressions are so important in all aspects of branding, sales, marketing...and all along the customer journey.

Join Michael as he explains the art of impressionistic marketing and why it will make or break your business growth objectives.

For many who take the entrepreneurial leap and risk so much to launch a business...well...they are hoping for a fairy tale ending.

They want the stuff of dreams. The Hollywood success story. The win against all of the odds.

Who doesn't? Who goes into business hoping to lose?

No...we want our ideas to win, and we want to win big. We truly want that magical journey. We're all hoping for a fairy tale ending.

Unfortunately, this is exactly what leads us to one of the most common and costly mistakes in marketing.

Join Michael as he explains how to avoid the Glass Slipper Syndrome with your business.

Having loyal customers for your business isn't just a lofty goal. It's actually, in most cases, a necessity.

The reason for this is customer acquisition can be so expensive as a result of marketing and advertising costs, that you really don't get profitable with these new customers until they make multiple purchases.

You often hear people talk about the "lifetime value" of a customer. When you end up keeping quality customers for a longer period of time, you generally end up with higher revenues and profits.

Unfortunately, most businesses make a dangerous assumption when it comes to customer loyalty.

Join Michael for a revealing look into how customer loyalty actually works.

Here are five major truths that you're going to want to hear if you're a fan of podcasts.

If you've ever thought about podcasting...or if you are a podcaster...these will be some of the most informative minutes of audio you'll ever enjoy.

That's because you'll acquire valuable wisdom gained after several thousand hours worth of intensive research, content innovation, long, lonely editing work and helpful feedback received from listeners.

These core suggestions might just give you the inspiration and initial guidance you need in order to launch your own successful podcast.

Join Michael as he shares the most quintessential lessons learned from his podcasting experience.

The reality is every entrepreneur wants a shortcut. Everyone wants a hack when it comes to enjoying a successful business.

We want to grow the business without having to spend too much time or money. We don't want to do it the hard way...we want it the easy way.

The challenge is that most of these "marketing hacks" only work for a short time...and then they don't. Usually by the time it's being taught to you, it's already on the downside of becoming obselete.

Fortunately there are exceptions to this. There are some legitimate, high powered shortcuts in the marketing universe that will always work.

Join Michael as he shares the ultimate shortcut in marketing.

No one will argue the importance of creativity in marketing. Without powerful, fresh ideas, your strategies will fail.

This is becuase there is such tremendous competition to be heard out there in your industry wilderness.

Innovation is an extraordinarily critical part of marketing.

Most people get this. They know they want creative designs, interesting messaging, and highly effective strategy. They want to build imaginative marketing infrastructure.

Yet, when it comes to innovation in marketing, there is something even more important.

Join Michael as he reveals one of the least understood elements of winning marketing strategy.

Most entrepreneurs get their messaging for their business all wrong. Many aren't totally clear on how to develop out their messaging.

What is marketing messaging?

Basically, your marketing messaging is the artful conveyance of all the value you provide to your customers...through words, visuals or actions.

It's letting them know who you are, and more importantly, why they should care.

It's extremely important. Because getting your messaging right...will make your marketing exponentially more effective.

Join Michael as he shares an important insight on creating messaging that will increase your profitability.

Many successful entrepreneurs make the very same mistake with it comes to marketing.

This error, ultimately impacts their future success and causes them serious challenges down the road.

If you can learn from their fundamental mistake, it will dramatically and positively impact your sales for many years to come.

It comes down to having perfect timing when it comes to planting seeds of success. If you get this right in your business, you have a good chance of winning where too many others fail.

Join Michael as he talks about one of the most critical elements of having steady and predictable revenue gains in your company.

There are so many business professors, coaches, and online courses teaching people the importance of the entrepreneurial mindset.

So many of these teachings are centered around the simple, cheering persuasion of..."You can do it! Just do it! Go for it! You got this!"

That's great...for you to get you started if you need that kind of encouragement. Yet...no one goes into business...just so they go into business.

They go into business...because they want to win in business. And to win in business takes a totally different mindset.

Join Michael as he shares how winning entrepreneurs think.

In marketing, there is a relentless parade of new innovations, ideas and viewpoints that are fresh and emerging in the discipline.

From the most outlandish marketing strategies to the most sublime, they run the full gamut.

And, of course, there are the hacks. There are always the hacks.

Hacks are essentially, shortcuts...insider secrets, ways to get to the goal with a minimum amount of effort.

For entrepreneurs and marketers, is breathlessly seeking out the latest hacks the best strategy to take?

Join Michael as he explains the pathway of the marketing pendulum and how it answers that question succinctly.

There are always going to be ebbs and flows in the world of business.

Sometimes these highs and lows are only felt in your specific industry or with your particular lines of products and services.

Other times, they are peaks and valleys in your own neighborhood, or city or country.

And then there are those times of difficulty when the entire world is suffering a setback.

It can certainly make you feel as the leader of your business as if there is nothing you can do to fight against these external fiscal pressures.

However, there actually is something very proactive you can do to minimize the damage caused by these times of difficulty.

Join Michael as he shares about recession-proofing your business.

Being in business isn't easy. Trying to onboard new clients and getting them on the pathway to success is difficult work.

And, the challenge goes well beyond merely creating great services and products and supporting them with tremendous excellence.

It would be great if that was enough, but the truth is it's not going to keep your customers from being frustrated.

Even if you do everything right in your business from start to finish, you're still going to have customers who are frustrated and disappointed.

It's sad, but true. Yet it also presents a surprising opportunity.

Join Michael as he shares the gold mine of customer frustration.

For those who love making dinners, you'll know there is a old traditional way to see if your spaghetti is cooked properly.

You carefully extract a strand of the boiling pasta out of the pot, making sure not to burn your fingers, and then you thrust the strand up to the ceiling or against one of the kitchen walls.

Here's the spaghetti test. If it sticks, legend tells us, then the pasta is cooked. If it falls...well, you still have some cooking to do.

Does it really work? Probably not.

But there is a spaghetti test that is extraordinarily important for marketing purposes.

Join Michael as he shares about taste testing with digital spaghetti.

Even if you're fairly new to entrepreneurship and only have a basic understanding of strategies to promote your business, you probably are familiar with the concept of content marketing.

Content marketing is when you or your team share their expertise in the effort to draw attention to your products and services.

It can come in a variety of forms such as Blog posts, videos, white papers, online courses, webinars, speaking engagements and, of course, podcasts.

Evergreen marketing content, is designed to be content that has a long shelf life to it. Rather than doing a Blog post about something that will be old news in a few days, you're building content that will have value today, six months from now, and even six years from now.

But, the real game changer for your marketing strategy? It's Four Dimensional Evergreen Content. Join Michael as he explains what this is and why it's so important.

If you're an entrepreneur trying to present your business to the world in a positive light then words are going to be essentially important.

Not just the words you say, but the words you hear.

Yes...you've got to have great messaging, you've got to be able to tell your story in a powerful, efficient and effective way. That's getting the word out about your products and services.

Yet, equally important is listening and hearing what the market is saying about your brand.

Join Michael as he shares three words every entrepreneur needs to hear.

You've probably seen this countless times. Sales presentations dripping with adrenalin and topped off with a vibrant call to action.

Someone is selling an online course, or some type of investment opportunity, a radical new diet program, or some exciting new way to 10x or 100x your return on your investment.

These opportunities are marketed with an impressive amount of glitz and vigor.

Just a ton of hype and hoopla, to get you to convert...to sign on that dotted line.

Should you use this approach for your marketing?

Join Michael as he shares a strong answer to the question and explains why with the Law of Typicality.

The challenge with being an entrepreneur is that everything can suddenly be seeming so easy.

It's all coming together. It's all blue skies with a brilliant sun.

You're thinking: "I've got this. Marketing for my company is so easy. I just need to do what everyone else is doing...especially those who are having so much success."

And these great times...can be great...until they're not.

That's when you hear that knock on your door...the one you don't want to hear. You know who it is. The wolf has arrived.

Join Michael as he shares how to protect your marketing from the wolf of hard times.

Marketing creates the pathway to business success and a key element of this journey is winning through sales.

Without an effective sales strategy, you'll have a much more difficult time building relationships for your organization. And, ultimately people buy from people, so sales professionals are needed.

This is especially true for higher ticket items like enterprise software, premium consulting contracts, and products like vehicles. You're going to need sales strategies in order to close these deals.

Yet, it's one thing to have a high conversion rate and another to have thoroughly happy customers.

If you want both, you're going to need to understand the Sales Heat Factor. Join Michael as he explains how it works.

A movie considered by many to be among the greatest every produced is Casablanca.

It features the character of casino owner Rick Blaine played by Hollywood legend Humphrey Bogart.

It's a black and white film from the 40's and it was released during a global crisis. It's a powerful story set in Morocco during the Second World War.

Right after one of the most emotional scenes of the movie concludes, Rick shares a classic line, one of the greatest in film history.

Join Michael as he explains how this famous line illustrates one of the most quintessential truths in marketing.

There are many misconceptions that get in the way of our maximizing our success with our businesses.

These marketing missteps limit our opportunities, squelch our ability to exponentially grow, and can threaten our ability to even survive.

One of the biggest misunderstandings when it comes to marketing is this idea of a "sales funnel".

Dump all of your prospects into the top of the funnel, and watch as they work their way down to being ready to pull out their checkbooks and ring your cash registers.

Surprisingly, this approach to your marketing can lose you sales. Join Michael as he shares the many doors of business success.

There are many businesses that have seasons. These seasons can be challenging when it comes to maintaining a steady stream of cash flow.

There are those that thrive during the Holiday gift buying season and there are others, like accounting firms, that peak during tax season.

There are all types of seasonality to businesses. Organizations can be impacted tremendously based on tourist seasons, geographic seasons, weather-based seasons and purchasing seasons.

For businesses that have been in business a long time, they learn to survive by mastering the ebb and flow of supply and demand.

Join Michael as he shares an important concept in keeping your cash flow flowing, even during the inevitable ups and downs of the year.

There are many discussions surrounding the question of "What Is Most Important When It Comes To Marketing?"

There are so many viable responses. Some will say, it's your branding....or your messaging...or your strategy or your careful execution of this strategy.

Then there is design, product quality, customer service. Others would simply say the only thing that matters is sales.

Yet, perhaps it's time to challenge you with a different thought in what is one of the most important elements of marketing.

Join Michael as he explains this precious gem.

One of the most critical keys to being successful in business is getting your marketing messaging right.

What is marketing messaging?

When it's done correctly, it lives and hopefully thrives in the minds of your best prospects and customers.

It's a message that inspires them, that makes them feel part of your community and proud to use your products or services.

Unfortunately, most entrepreneurs and inventors get confused about marketing messaging.

Join Michael as he reveals a key insight to getting your messaging right.

One of the most critical keys to being successful in business is getting your marketing messaging right.

What is marketing messaging?

When it's done correctly, it lives and hopefully thrives in the minds of your best prospects and customers.

It's a message that inspires them, that makes them feel part of your community and proud to use your products or services.

Unfortunately, most entrepreneurs and inventors get confused about marketing messaging.

Join Michael as he reveals a key insight to getting your messaging right.

There are five critical tools every business should have in their marketing department.

This is true whether your company has a thousand employees...or if it's just you on your own.

By tools, this means marketing software that can be used to tremendously improve the productivity, effectiveness and efficiency of your marketing efforts.

Join Michael as he reveals the critical marketing tools that will help you rule.

There are five critical tools every business should have in their marketing department.

This is true whether your company has a thousand employees...or if it's just you on your own.

By tools, this means marketing software that can be used to tremendously improve the productivity, effectiveness and efficiency of your marketing efforts.

Join Michael as he reveals the critical marketing tools that will help you rule.

There is nothing better for a sales conversation than when the prospect begins by saying, "We've heard really good things about you."

It should be the core design of any effective sales model to include the power of word of mouth marketing.

In fact, it's one of the most profitable and successful modes of marketing.

Yet, too many entrepreneurs don't realize there are strategies to amplify these word of mouth referral streams in exponential ways.

Join Michael as he reveals a hot tip for hyperscaling your referral streams.

There is nothing better for a sales conversation than when the prospect begins by saying, "We've heard really good things about you."

It should be the core design of any effective sales model to include the power of word of mouth marketing.

In fact, it's one of the most profitable and successful modes of marketing.

Yet, too many entrepreneurs don't realize there are strategies to amplify these word of mouth referral streams in exponential ways.

Join Michael as he reveals a hot tip for hyperscaling your referral streams.

Doing marketing in a "one-off" way is typically a recipe for wasting your budget. It's not going to work.

You see, many times, marketing will not get you a return on your investment if you perform it only a single time.

If you're going to just try something in marketing once...and then move on...you might as well step out the front door of your office and start throwing stacks of one hundred dollar bills into the wind.

Instead, you need a much more sophisticated approach. You need a better system.

This is where systematic marketingology comes into play.

Join Michael as he explains this unique term and how it can help you truly make your marketing work.

Doing marketing in a "one-off" way is typically a recipe for wasting your budget. It's not going to work.

You see, many times, marketing will not get you a return on your investment if you perform it only a single time.

If you're going to just try something in marketing once...and then move on...you might as well step out the front door of your office and start throwing stacks of one hundred dollar bills into the wind.

Instead, you need a much more sophisticated approach. You need a better system.

This is where systematic marketingology comes into play.

Join Michael as he explains this unique term and how it can help you truly make your marketing work.

One of the simplest and most profound marketing strategies known to business and mankind...is sadly, also one of the most elusive.

This strategy?

It turns out it's the best investment you'll ever make in your marketing.

The biggest reason why this is true? It's because your competitors won't know this strategy, and even if they did, they will be unwilling to do what it takes to make it happen.

Join Michael in this episode as he reveals the EASY way to marketing victory.

One of the simplest and most profound marketing strategies known to business and mankind...is sadly, also one of the most elusive.

This strategy?

It turns out it's the best investment you'll ever make in your marketing.

The biggest reason why this is true? It's because your competitors won't know this strategy, and even if they did, they will be unwilling to do what it takes to make it happen.

Join Michael in this episode as he reveals the EASY way to marketing victory.

It can be frustrating to design the most exquisite marketing piece, with stunning photography, and brilliant copy...only to discover it's not working.

This, unfortunately, happens more often than not when it comes to marketing aimed at driving sales.

There are so many reasons why your marketing strategy may be struggling to prove itself useful. But, there is a good chance that it's not because it WON'T work.

The shortcoming may be something entirely different than you're thinking and it can be relatively easy to solve.

Join Michael as he shares a journalism insight that will improve your sales.

Whether you are an individual marketer or the owner of a company that relies on marketing, there is something you need to know.

It's an inside secret of the most gifted sales and marketing professionals in the business.

And if you apply this one concept throughout all of your sales and marketing efforts moving forward...you will move the needle in a most positive direction.

Join Michael as he shares why "just getting sales is not enough."

There exists an incredibly simple test for entrepreneurs that reveals without a doubt whether their sales strategy will be successful.

It is also a test that should be conducted frequently...on a quarterly, monthly, even weekly basis.

In fact, it wouldn't hurt if you performed this simple test each day of your business.

What is this simple test?

Join Michael in this episode to find out and to determine how you and your company are performing in this critical area of business.

Most entrepreneurs suffer from a crippling condition that keeps their businesses from thriving. You want to know what that ailment is?

It's called Sticker Shock.

As in, they are shocked at their own prices. The ones they need to charge in order to be profitable and to keep their doors open.

If you find yourself suffering from this malady, you should know it's not something you can just ignore. It's actually going to destroy your business.

Join Michael as he shares how to price your business to maximum profitability.

Every market at some time is going to be hit...and hit hard. Sometimes it's the global markets that fall all together in unison. Crash!

Then there are those moments when it is just your industry or your particular community that feels the economic pain.

Regardless...there are always external forces that will impact the success of your business.

Don't worry! There is some good news if you're feeling the impact of a negative economic climate yourself. There is a marketing and business secret that works extremely well during times of recession.

Join Michael as he shares this critical insight for your business.

Throughout the millions and millions of entrepreneurs in the world there is a common trait possessed by those who are most successful.

They each have this thread of quality that makes all of the difference. This trait even provides them with an unfair advantage.

While their competitors are staring at a hole in the ground, these success-minded entrepreneurs are making genuine progress and improving their business each and every day.

Want to know what this unique winning approach is? Join Michael as he reveals the marketing secret of the busy bee.

This is going to be a tough podcast episode. You're going to hear something that will make you uncomfortable.

But believe this, these tough words, this hard truth. It's for your own good.

The good news is that once you have a chance to hear this truth, think it through and let these words marinate in your consciousness, you'll actually agree.

This is a transformative truth. It's going to fix your marketing. It's going to tremendously boost your sales.

Join Michael as he shares a hard truth that is going to change the way you go about building and marketing your business moving forward.

Most people begin their journeys as entrepreneurs in much the same way.

Whether it's a new restaurant you're opening, or an accounting firm you're launching or a product you want to take to market.

The surest way to get things off of the ground successfully is to start with your inner circle of contacts and work your way outward.

But, this will only take you so far if you really want to grow.

Join Michael as he shares the stranger way to business scaling.

There are many people who say they've always wanted to be a business owner who in truth will never take the entrepreneurial leap.

For many, that's a good thing. There are way more people on the planet who should NOT be an entrepreneur, than those who should.

So...what's the difference between someone who SHOULD chase their dreams of being an entrepreneur...and those who probably shouldn't?

Join Michael as he provides a simple test for discovering a true entrepreneur.

It's a given that every person who goes into business wants to be successful. Every entrepreneur wants to be a success.

Which begs the question, "How do you even know if you ARE a success?"

The answer is it's all about the margins. There are three critical types of margins that you need in order to experience true success as a business owner.

Join Michael as he reveals the margins of entrepreneurial success.

Many beginning entrepreneurs struggle with the concept of price. Actually, many intermediate and even advanced business owners do as well.

They worry about their pricing. Obsessively. Are we too expensive? Are we charging too much?

What are our competitors doing? Are they charging more? Or less?

The problem is that price is the wrong discussion to have. Price is actually totally irrelevant in most cases.

Join Michael as he explains the secret to being able to charge whatever you want.

As a marketing professional for a quarter century...and someone who is also a traditionally published author of historical novels, Michael can tell you this:

There are a lot of similarities between an author and an entrepreneur.

In fact, he's worked with many, many authors with their marketing, and teaching them that they need to approach the beginning of their writing career as if they are launching a business.

Which is why, he has a specific piece of advice that he shares with both his author and entrepreneur clients.

Join Michael as he shares the massive moneymaking difference between a diary and a book.

The goal of marketing is the same for just about any business. That is, to bring attention to your products or services.

If you're successful, why you might even be able to draw a crowd.

There aren't too many businesses where they say, "I sure hope no one shows up."

We want a large audience. A wide customer base. Yet, excellent marketing will do more than just get you a lot of attention.

When done correctly, it will bring you the best customers.

Join Michael as he shares precisely how to draw the RIGHT crowd.

One of the grandest illusions and delusions when it comes to marketing is that it's your job to trick your customer into saying YES.

Whatever hack. Whatever latest gimmick. Whatever innovative trickery you can muster.

This kind of Machiavellian approach to malevolent con artistry has plagued the high roads of strategic marketing since the beginning of time.

And, if you use bait and switch techniques, you're only going to hook the worst kinds of fish. The ones you don't even want as customers.

Join Michael as he shares the clear alternative to marketing for dummies.

When most entrepreneurs think of marketing, they think of one singular point and purpose: How do we get more people through the front door of our business?

These relentless business owners are doing ad campaigns on every popular social and traditional media network.

They are working on 5X, 10X and even 100X growth strategies.

That is all well and good...after all much of this is the art and science of marketing, and is what we professionals spend a lifetime mastering.

Yet, there is an even more important goal when it comes to being successful in business.

Join Michael as he reveals the surprising door to major profitability.

Many entrepreneurs believe their main challenge is their competition. To win, they don't have to be perfect, they just have to be a little better than their competitors.

In the end, this mentality is not a healthy one for business owners, as they need to reach much higher if they are going to be successful and have sustaining power.

But, the largest error in this reasoning is they are frequently overlooking their greatest competitor. And that competitor?

It's a REAL bear.

Join Michael as he shares the bear truth about entrepreneurial success.

Worried about what's going on in the world around you? Are you wondering how it's going to affect your business?

One of the hardest things about being a business owner is that ultimately, you're not in charge.

Sure, you can develop a plan, and can execute it to perfection.

But radical changes in global events, the economy...and even the weather...can shred up even your most well developed plans.

So...what do you do in these times of sudden uncertainty?

Join Michael as he shares three critical strategies you should implement when the going gets tough.

Many marketing professionals and sales people approach their prospects as if they are engaged in some type of heavy combat.

They are going to try to overwhelm these potential customers with punches of brilliance that are going to knock out any objections their prospects might conjure.

It's mano a mano. One on one. You're not leaving this room until I get you to buy this product.

This is the wrong approach to sales.

Still, it would be naïve to think there isn't some type of conflict involved each time you are trying to generate sales.

There is always some level of friction, because they don't want to give you their money.

So how do you handle this in a way where both parties can be successful and everyone can remain friends? Join Michael for the answer.

There is a shared goal between artists, musicians, actors...and entrepreneurs. They all want to be discovered.

This is perfectly natural. After all, that's a large part of chasing the dream.

If we work hard and perfect our craft and create something tremendously unique...one would think that someday...

Someone is going to come along, discover our greatness, and then the rest...as they say, will be history.

We won't need marketing. Stars don't need marketing and promotion.

Sadly, this isn't how it works in the real world of business.

Join Michael as he shares some hard truth and some happy news about being discovered.

One of the most common misconceptions that entrepreneurs have was represented by a movie created in the late 1980's called, "The Field Of Dreams."

You see, many entrepreneurs start their business with same exact idea that is whispered throughout this movie over and over again.

That is, "If you build it...they will come." (Actually, in the movie the phrase is "he will come", but it's been pluralized through the years when it comes to business application.)

They don't think they need marketing. That's because they believe, "If you build it...and it's great...they will come."

Unfortunately, this approach will put you on a certain path toward failure.

Yet, join Michael as he shares how you can achieve the true Field Of Dreams with your marketing.

Sales objections. They are so critical to the sales process, and the best sales people in the world are masters at dealing with them.

What is a sales objection? Quite simply...it's when you pitch your products or services, either directly or through your marketing...and rather than getting a "Yes", you get a seemingly negative response.

That's called an objection. They might say, "That seems too expensive." Or "I'm not sure I should buy one now."

Objections can be uncomfortable, and even painful at times. But, you do need to embrace them.

Because, they are magical and powerful in many ways.

Join Michael as he shares an important secret about peeling away objections.

If you want to describe in one word what most entrepreneurs feel about marketing it would be this: FRUSTRATION!

Frustration as in, "Why doesn't this work easier?"

It's not an empty feeling. It's actually founded in fact. The fact being, marketing yourself, your business, your products, your services...folks...it's ain't easy!

Here is the good news. If you build it properly, if you do it right, if you don't look for the quick return, but are patient and resilient...then guaranteed...your marketing will work.

But, you've got to playing the right game.

Join Michael as he shares the REAL game of marketing.

It's not uncommon to hear an entrepreneur say or even shout, "My marketing isn't working."

These entrepreneurs are probably right in that they aren't attracting as much interest and generating as many sales as they hoped.

But...usually, it's not their marketing that isn't working...it's that they don't have the right marketing mindset.

You see, many entrepreneurs are looking for a "Rainmaker"...some type of mythological creature or process that will cause the rains of revenues to fall from the Heavens. And once they do, it will solve all of their problems.

But, the Rainmaking isn't the issue. There is a deeper problem.

Join Michael as he shares what's even better than a Rainmaker.

Most entrepreneurs are under the belief that being successful in business is all about gaining more sales, more revenues, and more money.

This is true. Sales are good. Sales are essential.

We've all heard that "Money Makes the World Go Around" and to a large degree this is true as well.

However, sophisticated marketers know there is something even more important than money when it comes to profitability.

Join Michael as he reveals this and shares the power of a marketing time machine for your business.

Marketing is an art and science that requires an intense amount of focus and attention to detail.

The best marketers on the planet are those who are always alert to the shifting tides of demand, of emotional bonding, of popularity and of trends.

You see, we all want to serve a customer base that is highly loyal and that will stick with us through thick and thin.

But...most consumers are more fickle. They are always making sure they get the highest value possible with each and every purchase they make.

And many times, these decisions aren't based on your marketing promotions. Instead, they are a result of whispers.

Join Michael as he explains how whispers can be shouts when it comes to winning with your marketing.

Every entrepreneur is looking for a little marketing magic when it comes to making their business successful. One wave of the wand and then the cash registers start to ring.

Unfortunately, there is no magic dust when it comes to making your marketing work.

However; there is a strategy that is almost as good as magic. And, it's simple. Actually, the simplicity is the magic.

It's all about never having to explain.

Join Michael as he shares this essential truth about marketing messaging.

There is a foundational truth at the root of every business that if properly unearthed, will result in phenomenal success.

You'll experience all of the success you have ever wished for as an entrepreneur.

Unfortunately, most business owners only scratch the surface of their full potential during their entrepreneurial journey.

And, all of their marketing, all of their sales, would be SO much easier, so much more profit producing, if they could only get to this foundational truth.

Join Michael as he reveals to you how to discover this root of all business success.

It is surprising how many entrepreneurs, inventors and business professionals will say, "I don't like sales".

Some of the even more stubborn ones will utter, "I don't DO sales".

Yet, if you want to succeed in business, as an entrepreneur...then you must become an excellent salesperson.

Sales in many ways is just purpose-driven communication.

The great news is that anyone...yes, even you...can learn how to improve your persuasive communication capabilities and literally grow each and every day in your ability to sell.

Join Michael as he shares a powerful sales technique you can put to use right away.

Many entrepreneurs believe if they can create something so true...so perfect and excellent in many ways...the whole world will come flocking to them.

It's this false belief which leads many otherwise promising businesses to fail within the first or second year.

As is often the case, it's not the product or service that has failed, it's the marketing that let them down.

And, many times it's because the entrepreneur fails to understand the profound differences between perceptions and realities when it comes to their prospects.

Join Michael for this most enlightening podcast episode.

Many entrepreneurs believe if they can create something so true...so perfect and excellent in many ways...the whole world will come flocking to them.

It's this false belief which leads many otherwise promising businesses to fail within the first or second year.

As is often the case, it's not the product or service that has failed, it's the marketing that let them down.

And, many times it's because the entrepreneur fails to understand the profound differences between perceptions and realities when it comes to their prospects.

Join Michael for this most enlightening podcast episode.

Many who start businesses are inventors, engineers, technicians, service professionals...and they aren't that comfortable with sales when they begin their entrepreneurial journey.

So they make a major mistake...they outsource it.

They hire some high falutin' sales rock star. Or worse...they hire a wannabe sales rock star.

Some...actually contract the work out. They rely on outside sales reps, or distributors, or appointment setters.

And truthfully, these are all good strategies, as long as you do it right. Unfortunately, many don't.

Join Michael as he explains how to avoid the major mistake most entrepreneurs make.

It's a beautiful thing to witness when you discover entrepreneurs who truly LOVE their customers.

There are few things more joyful than enjoying the work you do while serving the people who make your business a success.

Sadly, there are many businesses where it's painfully obvious the owners don't really like their clientele.

Sure...they appreciate getting paid, and in turn being able to pay their bills...but, they don't like their customers.

This can lead to profound entrepreneurial depression. Because, these business owners' entire livelihood is now completely dependent upon people they don't even like.

How do you love your customers? Join Michael to hear a most surprising answer.

One of the most common statements you'll hear from entrepreneurs is this: "I never thought it would be this difficult to get sales."

This is completely understandable. It's the dream of all entrepreneurs that they are going to introduce a product or service to the market that is SO amazing, they won't even need marketing.

They'll just put the sign up, "We're open for business" and there will be lines instantly forming outside.

As most know, this isn't how it works. But, how DOES it work?

Join Michael as he shares how you can sail your way into record sales.

Good marketers never lie. They don’t have to.

First of all, they are involved early enough in the development of products and services to make sure they are excellent.

And, they also know, as has been taught here with great frequency, the truth always comes out eventually.

Believe what you may or may not about the ethics of being honest all of the time...it's just plain good marketing strategy.

But, that being said, many of you, well...do suffer from another problem.

Join Michael as he speaks on the topic of "The Things You Shouldn't Say" when it comes to your marketing.

Marco Polo. Zheng He. Henry The Navigator. Vasco de Gama. Ferdinand Magellan. Sir Francis Drake. These are just a few of the "Great Discoverers" in world history.

Many entrepreneurs are seeking their own form of discovery...although it's something which is profoundly different.

They are hoping TO BE discovered.

So many are looking for that special event in the life of their business pursuits when they will be "discovered". When everything will take off. When their business life will become so much easier.

Join Michael as he provides an important insight into "getting discovered" in business.

Many entrepreneurs primarily view the role of marketing as one of generating new leads. This is important, but marketing is actually vastly more comprehensive in its capabilities and responsibilities.

In fact, in the full universe of marketing, lead development is one of the smaller planets.

In a fully functioning sales ecosystem, there are many things that can go right or wrong.

Each one of these can have a dramatic impact on an organization's profits and sales.

The number one reason most businesses are losing sales is a surprising one. And, it's completely avoidable.

Perhaps that's good news as well. You can fix this, and see dramatic improvement in your revenues.

Join Michael as he shares this key marketing principle.

Much of marketing and advertising is a waste of money.

You might as well take a pile of cash, walk to the front door of your business and toss it in the air.

If you watch, you'll see the neighboring businesses around you are doing much the same.

There are hundred dollar bills just fluttering through the air like a Monarch butterfly migration.

But, it's not the marketing's fault. It not the advertising's fault.

It's because of poor strategy.

Join Michael as he shares a critical secret to getting impressive return on investment with your marketing.

It's commonly understood by entrepreneurs that in order to be successful in business you need to understand the people you are serving.

You need to understand their wants, their needs, their hopes, their dreams.

Only then are you able to serve them in a way that will keep them faithful as a customer and loyal to your brand.

What fewer entrepreneurs comprehend is that getting to know their customers requires a unique approach and a well trained ear.

And, this skill is required in order to generate serious sales.

Join Michael as he shares the importance of listening to the whispered secrets of marketing.

Who would have thought an important marketing lesson could be demonstrated by a Venus Fly Trap?

Have you ever seen a Venus Fly Trap and what it's capable of doing?

It's a strange plant, indigenous to the East Coast of the United States in sub tropical areas of North and South Carolina.

These plants have the unique ability to attract flies and then snap them in a trap. It's a carnivorous plant and it's quite amazing to witness.

Yet, there is something important about this plant's ability to trap that is useful when thinking about drawing the attention of prospects.

Join Michael as he explains how the Venus Fly Trap can inform us about an important concept of successful marketing.

More entrepreneurs than not end up being disappointed with their marketing efforts.

They feel they put so many resources in terms of time and money into their marketing budgets, yet mostly they feel let down when it comes to results.

Could it be their services or products just aren't all that sellable? Is the market not responding well to their offering?

Maybe. But, the problem could be much more fundamental...and strategically fixed.

Join Michael as he explains the entertainment factor of marketing and why it's essential to business success.

Everything we really needed to learn about being an entrepreneur was already shown to us by the time we were 4 or 5 years old.

Maybe not everything...but many of the essential concepts. You just didn't realize that marketing and sales was happening all around you.

In the shows you were watching, the kids you were hanging out with...and yes...even the games you were playing.

Take for instance, the game of Musical Chairs.

Did you have any idea within the concept of this game often played at Birthday Parties and County Fairs there was a marketing lesson like none other?

Join Michael as he reveals the marketing magic behind Musical Chairs.

Everyone is in such a hurry these days. It's hard enough getting your prospects' attention for even a few moments...let alone having them buy something from you.

It's really not that they aren't interested in your products or services...it's that they don't have the time in their schedule to even consider thinking about them.

This is why marketing is so challenging. This is why it's difficult to get sales.

This leads to frustration as people invest so much of their time and precious resources into their marketing...only to get such a small return on this investment.

But, there is a solution to this frustration.

Join Michael as he shares how you can super size your sales without increasing your marketing budget.

If you were to research the strategies of hundreds and hundreds of entrepreneurs through the years, you would discover many patterns of success.

And...patterns of failure.

Following these studies, you would be able to view a business plan, and almost instantly know whether there would be certain victory in the future...or merely the agony of defeat.

It comes down to identifying one of the most frequent variables you see in a failing strategy.

Join Michael as he reveals one of the most common fatal flaws in an entrepreneur's business plan...and shares how to fix it.

One of the key decisions an entrepreneur will need to make early on in their career is to determine just how personal they'll want to get with their marketing.

At face value, this probably is not a complicated decision for many business owners.

If they are mostly a private individual, and they want to keep their business life and personal life separate, they will say...let's keep this all strictly business.

Yet...that's not really how business actually works. Or ever really did.

Join Michael as he shares the powerful truth about building your personal brand.

At its fundamental roots...marketing is ALL about relationships. One of the best ways to build relationships is through networking.

Yet, so many entrepreneurs get networking all wrong.

Some despise the concept of networking so much they avoid it at all costs. And, this refusal to participate ends up being severely detrimental to their business growth.

Meanwhile, others approach networking with awkwardness and ineffectiveness.

So how should we network in a way that will allow us to successfully and painlessly grow meaningful relationships?

Join Michael as he reveals this answer by sharing the story of the peacock and the chicken.

If you were to gather a hundred experienced and ethical marketing experts in a room and ask them a question, you would get the same answer.

The question? It's this. "Should you lie to your customers?"

Pretty much every one of these marketers and entrepreneurs would respond, "No...generally, it's not a good idea to lie to your customers."

"In fact. It's a terrible idea to lie to your customers. It's bad etiquette...and really poor marketing."

Yet. So many of them do lie. At least when it comes to one strategic element of their marketing. And, that's a mistake.

Join Michael as he shares the most urgent of marketing mistakes.

As you have learned in the Global Studio Marketing Podcast...the most critical skill for business success is the Marketing Mindset.

And this mindset is something you can acquire.

Yes you! Even if you don't think you're good at sales...and if you believe you're terrible at marketing...you can turn that all around and become a Master Marketer.

But, even if you do reach this level of mastery, there is something essential you must still do. It's something the greatest marketers always do.

Join Michael as he shares a critical facet of marketing that should never be overlooked.

Being an entrepreneur is crazy! Because it's so high risk.

Not just financially, but in many cases, you're really having to put yourself out there.

You're risking your reputation with the opening of your business, of new products and new services...and for each and every launch.

Fortunately...this is one of the key roles of marketing...and that's to ensure that these events, these launches, these new offerings open up to standing ovations, rather than a big thud.

Join Michael as he gives insights into the art and science of drawing a crowd.

There is a truth about your marketing. An important one. And one that may make you a little sad.

But, once you understand this truth and embrace it, you will see it will clear up many of your prior disappointments.

It will explain why your marketing has never worked as well as you hoped it would.

With this knowledge, this sad truth, you'll actually be able to put on a smile again. Because suddenly, you'll discover newfound success.

Join Michael as he shares one of the most significant truths there is when it comes to your marketing your products and services.

Starting any organization from scratch is an extraordinarily difficult proposition. If anyone tells you differently, don't believe them.

Even with a simple business in mind, there are so many complexities involved in getting it off of the ground.

Perhaps the most difficult aspect of launching a business, is being able to provide for our families, as we pursue our dreams.

It can be a huge leap to leave that high paying job (that you hate by the way) and replace it with...a hope and a dream.

If earning a living while growing a business is proving challenging to you, there is another strategy. Join Michael as he explains the concept of Alternative Cash Flow for entrepreneurs.

There is one essential energy requirement that will always be necessary in order for your business to get off of the ground, and to keep flying high.

Without this source of energy, you literally will have no chance of success.

What is this energy source? It's called "momentum."

Just think of a rocket. It takes significant planning, and a tremendous amount of fuel to get it soaring. It's no different with business initiatives.

Join Michael as he provides key insights into successfully launching your ideas.

What if there was a simple tool available that could radically increase the odds of your business growing and maintaining its profitability?

What if this tool could keep you from being short on cash and would allow you to plan wisely for the future?

And, what if this tool is something you most likely already have in your possession, or that is readily available for you to use for free?

Well...it's called the Marketing Matrix, and it's a straightforward approach to clearly understanding all of the elements of your business that lead you towards financial viability.

Join Michael as he explains how to build a Marketing Matrix for your business, and how it will open your eyes to a much more profitable future.

When it comes to promoting your business or organization, you will discover there are powerful winds available to assist your marketing efforts

Basically, these are "awareness patterns" that your customers are experiencing based on planned and sudden events throughout the year.

Sometimes they are gentle winds and other times they are hurricane gusts.

Here is the key when it comes to the winds. It's free energy. You don't have to pay for them. The winds will be there whether you do anything or not.

Join Michael as he shares how to harness marketing winds for your business.

Many business owners give the wrong answer to this question: "What is your marketing strategy?"

Many will say, "Oh we don't need marketing...we just rely on Word Of Mouth."

The problem with this answer is that Word Of Mouth IS marketing. In fact, it's the most effective and self-sustaining form of marketing there is.

What they also don't understand is there are specific, powerful strategies that can exponentially increase the effectiveness of their Word Of Mouth marketing.

Join Michael in this critical episode on the language of word of mouth.

Branding is one of those topics in marketing that is incredibly layered in complexity.

If you were to ask 50 of the top marketing experts in the world, "What is a brand?" you would get 50 different responses.

Some have described a brand as a "promise". A promise between the company and its customers.

But really...a brand at its highest level is so much more.

It's more than a "contractual agreement" or promise between a company and its customer.

It's much more, actually.

Join Michael as he explains the power of aspirational branding.

Most entrepreneurs start their business with the hope of enjoying the gravy of life.

They want to get out of the drudgery of the 9-5 workday and having to answer to a boss. They are tired of losing control of their schedule. They want to take vacations whenever they want.

These entrepreneurs want their freedom.

For many, the gravy of business life is all about calling their own shots, winning as an entrepreneur and hitting the jackpot when it comes to reaching their dreams.

Yet, in this pursuit to reach their goals, most aren't focusing on the most important ingredient of success.

Join Michael as he reveals what it takes to serve up the gravy of your dream life.

Marketers have been trying to build a better mousetrap since "Building a better mousetrap" was actually a fresh, new saying.

The idea, of course, is to lay down the perfect piece of cheese on a ready to swing trap...and just wait until those whiskers appear.

Over the last ten years, some marketing professionals have advocated the use of "Clickbait" as a cheese.

Yet, there is a huge problem with this approach, and it's one no one is talking about.

Join Michael as he explains the best strategy for attracting elite customers.

How are you going to finance that big business idea? It's the money you feel you need in order to transform your entrepreneurial dreams into reality.

What approach are you going to take in order to achieve this lofty goal?

Family money? Venture capital? Angel investors?

Or then there are the "creative financing" options of home re-financing and...gasp..credit cards.

What's the best way to get your business funded?

Join Michael in one of his most important podcast episodes. The answer is going to surprise you and could change your business plan dramatically.

One of the most quintessential elements of marketing is understanding the subtle triggering moment between when a PROSPECT becomes a CUSTOMER.

This is especially true when launching something new...something exciting...something being offered for a limited time only.

Because, it's at this point you need to sell to the Early Adopters. Those are the special brand of people...who want to be first.

Yet, as much as they want to be the first to enjoy your brand, there is something holding them back that will keep them from being your critical first wave of buyers.

Join Michael as he reveals this marketing secret and shares how to help your customers be the first to succeed.

It seems like every entrepreneur is seeking out the Holy Grail of success when it comes to starting and growing their business.

Sadly, many of them are pursuing a pot of gold at the end of a rainbow that never even starts, let alone ends.

This typically takes business owners through a distracting target of seeking out hacks and tricks and shortcuts to high revenues and big profits.

In more cases than not, even if they do find a few stray tokens of gold, the discovery seems hollow and ultimately dissatisfying.

Join Michael as he gives a valuable insight into exactly how you can truly leap into success.

One of the most difficult aspects for entrepreneurs when it comes to communicating in these modern times is that they are marketing with permanent ink.

Because once you hit that publish or post button, it is LIVE. It is on the Internet. It is hurtling through the universe in data streams traveling with power and fury.

The moment you hit that button, you are marketing with permanent ink.

There is no looking back. It's gone, baby gone. This isn't Etch A Sketch where you can just shake it and it is erased. This isn't a dry erase board. There is no invisible ink in marketing today.

So what you do? You listen to Michael in this important podcast episode for guidance on how to turn this concern into a distinct advantage.

Marketers love shiny new objects. They just can't help from chasing the butterflies of some new strategy, some new social network, some new marketing scheme.

They want to be first to use it...first to understand it...and first to declare this new marketing phenomenon as the greatest thing since the beginning of time.

That's fine. That's okay. It's good to introduce new ideas and strategies.

But, this exuberance often leads to a place where these marketers can end up getting it all wrong.

It's here where you need to ignore them.

Join Michael as he provides you with some key insider's insights on marketing experts.

No one ever loses as an entrepreneur. It's just that some take a much, much, much longer path to success than they should.

And the problem is...they are reading the wrong maps. They are following the wrong guides.

But, that's to be expected. There are so many "experts" and self-proclaimed "gurus" out there. Who do you follow? Which road do you pursue?

If you want to accomplish your goals in the straightest, most efficient way, it will require you to avoid the "tourist traps" of marketing.

Those are the tricks, hacks and strategies that everyone else is doing. Instead, you want the true inside scoop.

Join Michael as he shares this hugely important marketing concept when it comes to plotting out your pathway to success.

Big Foot...the Devil's Triangle...the Loch Ness Monster...and Crop Circles.

Unexplained phenomenon. Baffling conundrums cloaked in deep mystery. All without clear and poignant understanding.

Until this podcast episode.

At least when it comes to Crop Circles. Because there is a revelation in marketing when it comes to Crop Circles that will dramatically improve all of your branding, marketing and advertising strategies...pretty much, from this point on.

Join Michael as he reveals a mystery of marketing that is both deep and profound.

Trying to get people to pay attention to your business is no easy task in this incredibly busy and over-messaged world.

Then, once you actually get your prospect's or customer's attention...you've barely got your foot in the door.

Getting them to buy...to give you their precious money and time...well, sometimes that can seem to be impossible.

Even if you throw a ton of money at it with advertising to speed things up, it will still take time and energy and will drain your account.

The good news is there is a better way, and it's one well known by experienced rainmakers. Join Michael as he shares the most treasured principle of a rainmaker.

Many entrepreneurs strive to capture a portion of their target market. They do the math and figure they'll be wildly successful even if they only capture 1% of what's out there.

Yet, all too soon, they realize how much effort it takes even to get barely over 0% of the available market.

Why is this? Why is it so hard to introduce a new idea, a new product or a new service to the market?

After all...you've designed this great product...that everybody should have. So why isn't this easy to get them to place an order? Like right now!

Join Michael as explains why it's such a challenge. In this episode, he will reveal the number one excuse you'll need to overcome in order to win with your sales.

Launching a business and building something from scratch? That's not easy. It's complicated stuff.

An idea scribbled on a cocktail napkin turned into a major enterprise?

It's rocket science...it's art...it's magic. It's iffle diffle of the highest order.

Don't let anybody ever tell you that being an entrepreneur is easy!

However, the opposite is true when it comes to your sales. There actually exists a simple formula that will radically increase your revenues.

Join Michael as he shares two words that will change your sales forever.

In much the same way that art imitates life, marketing imitates life as well. In fact, marketing imitates death also.

At least it should, if you want your marketing campaigns to work.

Because at the core of any successful campaign to promote your business, your products, your services, your cause...you will need to tap into the primal instincts of your prospects and customers.

Join Michael in this exploration of the philosophy of marketing life and death. In it, are keen insights to increasing your sales.

There is a famous Christmas song scribed by one of the most brilliant songwriters of our era...country singer Willie Nelson.

You've heard it...so many times. It's titled Pretty Paper.

Pretty paper, pretty ribbons of blue.
Wrap your presents to your darling from you.

Now...the deeper and beautiful meaning of this song is about how superficial we can be when it comes to the "packaging of life".

We can get distracted by all of the pretty paper and the pretty ribbons, and forget the true meaning of what it is and why we do what we do.

So is Willie against packaging? Against marketing?

Actually, Michael shares the answer in this podcast, and it will be sure to surprise you.

When entrepreneurs are planning their sales and marketing strategies, many are thinking in the most basic, fundamental way possible.

How am I going to get my prospects and customers to buy? How am I going to get them to part with their most precious resource...their money, their gold, their bitcoin.

They are wondering why it's so difficult to get the sale, to have their prospects pull the trigger.

The problem? They are looking for the wrong solution. They are not targeting their prospects' most precious resource.

Join Michael as he shares this breakthrough insight into marketing success.

Most of us get into business because we want to make the world a better place. In our own little way.

We want to invent something that works better than anything else on the market.

We want to provide a service of greater value than anything else being offered.

We want to fulfill our customers' wants and needs. We want to be their best solution.

But, when it comes to marketing our prospects, is it better to sell them what they want? Or what they need?

Join Michael as he provides a surprising answer that might just change the way you approach your marketing.

As crazy as this sounds, creativity can hurt your sales. In fact, too much creativity can damage your business.

Of course, being creative is a key element of being successful as an entrepreneur.

Yet, surprisingly when it comes to marketing, many business owners suffer from employing too much creativity.

All of this may sound counterintuitive, but when it comes to your brand, to your messaging, and to communicating with your audiences...many times you need LESS creativity, not more.

Join Michael as he shares this unique insight when it comes to marketing and creativity.

Getting a proper return on your marketing investment can always be a challenge. There are so many factors that go into whether you'll get a big return or none at all.

Yet, so many business owners are looking in all of the wrong places when it comes to generating marketing ROI.

There is a key to launching your marketing campaigns...or new websites...or new advertising venues...that will make all of the difference as to whether it will be a winner or loser.

It's a rather simple concept in marketing, but it's one that is surprisingly missed by so many professional marketers.

Join Michael as he shares a hard earned lesson in business, that ended up revolutionizing his approach to marketing.

There are few greater pleasures than standing on the rim of the Grand Canyon in Arizona. Spectacular. Awe inspiring. And humbling.

We are so...so...small. This is what we realize when we are standing on the edge.

It's similar to how an entrepreneur can feel when they are trying to share their message out to the world with their marketing. You get the sense it's just a lonely echoing with no one listening.

In trying to reach your marketing goals, it can seem like you have to cross the Grand Canyon in order to get your audience to engage...and to buy.

Is there a way you can cross the canyon in one single leap? Join Michael as he shares the best strategy to reach those distant marketing goals.

When it comes to business, everyone is looking for the best way to strike gold. To strike it rich.

Let's be honest here...when you run a marketing campaign...you want it to create a tremendous return on your investment.

When you design a new product, you want it to fly off of the shelves. When you launch a new service, you want people waiting in line for their chance to sign up.

You want to strike gold. You want that golden success.

How do you best accomplish this goal?

Join Michael as he shares a very surprising answer. It's one for the history books!

There is a simple way for your marketing message to be heard. Speak...when it's quiet. Really, really...quiet.

But, the problem is...sometimes you don't have that opportunity.

There will be moments during your entrepreneurial journey when you have to promote your products or services at the same time everyone else is trying desperately to be noticed.

It's almost as if everyone is shouting and no one can be heard.

So what you do? How do you effectively and cost efficiently get your message out above the noise?

Join Michael as he shares a secret to accomplishing the seemingly impossible.

There is no question about it...your prospects almost always need some sense of urgency in order to pull the trigger in buying your products or services.

It's important these potential customers get that little, last strategic push to get them to make that commitment to your company.

This is called a "Call To Action". The more compelling and urgent it is, the higher your conversion rate will be, and the greater your sales will increase.

Yet, Call To Actions can also can get you into big trouble and inadvertently attract clients you really don't want to serve.

Join Michael as he shares the surprising BEST Call To Action. It's one that will increase your customer satisfaction and profitability higher than anything else.

As we celebrate in this 100th episode of the Global Studio Marketing Podcast, it's time to explain the most critical skill for business success.

If you've been listening to this podcast for any length of time...you already know what IS the most critical skill for business success.

In fact, helping you to develop this critical skill is the whole purpose of this podcast and the Global Studio Marketing Academy.

That skill? It's the Marketing Mindset. But, now you're going to learn exactly what it is, and why it will change you and your business forever.

Join Michael in this centennial...and most important episode.

It's no surprise that many of the finest copywriters in advertising history...also penned poetry on the side.

Many...like Michael...also compose literature. In his case he publishes historical novels.

The reason for this is not for some thinly veiled escape from a deeply embedded guilt of "selling their art out to commerce"....no it's much simpler.

It's because most marketing professionals understand and appreciate the transformational qualities of words. There is true power in poetry and language in general.

Join Michael as he shares an underlying truth in poetry that will transform your marketing.

Most business owners know they need marketing to succeed. They realize quality strategy and execution in this area is required in order for them to thrive.

Yet, so many entrepreneurs repeat the same continuous statement over and over, year after year and that's:

"We know we need to do our marketing much better and we've known this for a long time."

So what is it exactly that is holding most businesses back? Why is their marketing like a deer in the headlights?

Join Michael as he reveals the game changing answer.

The world owes so much to inventors and engineers. They make everything all around the world. In fact, they make the world go round.

Just take a close look at any modern mobile phone and you'll agree it's a work or art, of engineering artistry...the form...the function..it's amazing.

We love engineers!

And engineers...what do they love? They love their bullet points.

They can't get enough of their bullet points. And, they can't stop talking about the features and benefits of what they have built.

And, if they don't stop, they won't get any sales.

Join Michael as he shares the perfect amount of bullet points to use in your presentations in order to maximize your revenues.

If you own a business or if you're an author or an artist or a performer or the leader of a non-profit organization...you are working so very hard...to get people to pay attention to you.

After all, what's an actor without an audience? What's an author without any readers? What's a worthy cause, without any donations? And, what's a business, without any customers?

Yet, here we are putting so much time and effort into drawing attention to our art, our cause or our products and services...and still...it seems like no one is paying attention.

Join Michael as he explains why this is the case and what you need to do to make a breakthrough with your marketing.

In every business transaction there is an exchange of currency. In fact, this isn't just for businesses, it's even for non-profits accepting donations.

There is an exchange of value for value.

In most cases...whether you are in business and selling services or products...you provide value and in exchange, you get some form of currency in return.

You receive dollars...that's your currency.

But what do your customers receive? Just your products or your services?

Actually, that's an oversimplification of the exchange of value and and it leads to a mindset that is costing you a great deal of business.

Join Michael as he shares a deeper understanding of the currency of business success.

People get frustrated when their marketing doesn't work.

Why is it that people aren't flocking into your building? Rushing the doors? Clearing the shelves.

Shouldn't this be easier?

Well...it can be...and it should be.

If you have a product or service that is the best at filling a significant need or desire and the market conditions are good...then yes...it should be easier.

Join Michael as he describes a simpler pathway to success using the breadcrumb strategy to marketing glory.

Entrepreneurs, top level executives, marketing experts, and the greatest minds in commerce have been in search of the most elusive, and highly prized treasure in all of the business world.

They've been seeking out this Loch Ness Monster, this Big Foot, this Abominable Snowman...the Holy Grail that will give them the greatest revenue, the highest margins, and the strongest brand known to the world.

They all are in search of...the ONE THING in marketing.

The most powerful, most effective, the most hackiest of marketing hacks of all time.

The problem? There is no ONE THING in marketing.

Except for what Michael reveals in this episode. And, what he shares might just radically change your whole approach with your marketing.

Are you an entrepreneur who is struggling in this age of rapidly evolving marketing technology? Do you find yourself longing for the days gone by?

You know, those times when all sales were conducted by long lunches and rotary phones?

Have you ever heard yourself muttering something like this?:

"Oh...I don't know any of this marketing technology stuff. Heck...I need my kids to help me use the remote control for my television."

If that is you, then what you're about to hear on this podcast episode will provide you with a breakthrough that will rock your business world.

Join Michael as he'll explain how a slight mindset shift will open the door to technology that will explode your marketing performance.

Marketing can be so frustrating.

You invest so much in it, and you try your best to keep your expectations...reasonable...maybe even low.

Yet, despite this, the results often are disappointing, and sometimes it feels as if your marketing efforts just aren't working at all.

You feel like you're trying everything to get your product or service or company launch off of the ground. You're sending out herds of dancing elephants, and yet, all you get is crickets in response.

Join Michael as he shares a key insight into why sometimes even dancing elephants aren't enough to get you noticed by your prospects.

He'll also share what adjustment you need to make in order to get the attention you deserve.

One thing is for certain. Marketing isn't cheap. Generating sales doesn't happen for free.

You've got to invest a tremendous amount in your marketing efforts.

This is why, if you want to survive...and hopefully thrive...you've got to make the most out of every dollar spent.

Unfortunately, many business owners end up squandering their money...and hard fought dreams...on the worst marketing investment out there.

Join Michael as he reveals this critical mistake and explains how to take steps to get it fixed and turned into a major marketing asset.

There are many myths when it comes to marketing. Developing a true understanding of what is real, and what is misleading fantasy will make all of the difference in your business success.

Your ability to avoid the hype and fast trigger responses to widely spread marketing myths, will allow you to continue in a steady and profitable ascent.

It becomes as important to ignore bad advice (and yes...there is a ton out there) as it is to follow good advice.

But how do you...as an entrepreneur...know what is misleading and what is spot on?

Join Michael as provides you with a powerful and memorable answer through the tale of the mosquito and the hummingbird.

If you ask most do-it-yourself entrepreneurs, they will admit to having a little big of ugly in their logo design, brochure development or website. Someday, they think, they'll be able to afford to "clean it up" with some marketing.

Unfortunately, marketing has very little to do with "cleaning things up". Yet, most business owners believe the role of marketing is merely to serve as...well some lipstick.

A way to make things look a little prettier.

This false and shallow belief in what marketing is and does, will cause immense harm to business strategic goals and initiatives. It will limit the potential flourishing of revenues and profits.

In many cases, this line of thinking will attack the very core of an organization's ability to survive in these challenging markets.

The good news? A proper understanding of marketing can unleash vast potential. Join Michael as he replaces the lipstick with a proper and powerful revelation.

Let's be real here...marketing is very expensive. Either you're going to have to invest a great deal of resources in time...or in money.

In most cases, you're going to have to spend hefty amounts of each.

So, nothing is worse than launching an advertising or marketing campaign, only to see it almost entirely shoot blanks.

This wouldn't be a problem if "missing the mark" was something that rarely occurs with entrepreneurs. But in truth, it happens more often than not when it comes to launching marketing campaigns.

This is why understanding what your prospects and clients are looking for is so essential to being successful with your sales.

Join Michael as he reveals a surprising insight to hitting the mark with your marketing.

When it comes to marketing, business owners are always looking to build a better mouse trap.

They think, "If only we can discover the perfect cheese to attract our whiskered little prospects...then we'll get 'em...snap!"

The problem with that is...of course...who in the world wants to be that mouse? No one likes to get trapped by marketers.

The truth is, no one ever enjoys getting sold. No one wants to get a measly piece of cheese in exchange for having a horrible pain in the neck...or getting stuck with something they really didn't want.

Fortunately, there is a much better way to market for your product and service launches. It's a proven strategy that will boost your revenues, while putting smiles on the mice.

Join Michael as he shares how to build a better marketing mousetrap.

Do you know who your toughest competitor is? The one who is stealing away most of your business? Actually, there is a good chance you don't.

Sure, you're aware of those competitors who are always battling you for the same prospects. The ones who you're always having to work hard to keep them from your most cherished customers.

You can see their logos. You know their websites. You know what their slogans are and probably even how they position against your products and services.

But, they aren't the BIG ONE. Your most ruthless competitor is a silent killer. One that is constantly stripping away your revenues and profits.

Join Michael as he reveals this secret competitor and shares a powerful strategy to emerge victorious.

Most business owners make marketing much more difficult, much more confusing than it needs to be.

Part of this, is that marketing is the most misunderstood and misrepresented art and science of business. A lot of this, is the fault of...well, faulty marketers.

Because of bad marketing practices conducted by others, your prospects will have silent fears and concerns that are holding back their decision to purchase your products or services.

The good news is there are two super powerful words that can solve this major roadblock to growing your revenues.

And, if you embed these two words into all of your products and services and business philosophies you will TRANSFORM your marketing.

Join Michael as he reveals these two critical words.

Everyone is looking for a shortcut with their marketing. They want to find a hack, an insider's trick...some way to explode sales without even having to use a match.

In truth, there really aren't any shortcuts...there are only flash-in-the-pans.

Most "shortcuts" or "hacks" only came to be after months, if not years of experimentation.

And, as soon as the same successful strategy is used the second time and then the third time, and then the word gets out, it's already rapidly losing its juice.

Still, although there may not be a shortcut, there is a secret door strategy when it comes to marketing success.

Join Michael as he reveals exactly what's behind this secret door.

Word Of Mouth marketing is about as good as it gets. It's ultimately, how all quality businesses grow.

But...you MUST also be aware, that Word Of Mouth marketing is like wild horses. If you don't get it right...it's like the Rolling Stones say...those wild horses are going to drag you away.

They'll drag you away from revenues, profitability and enjoying what you do.

In fact, those wild horses can drag you right into bankruptcy.

Join Michael as he shares a critical and seldom discussed element of effective Word Of Mouth marketing.

The good news is they have arrived at the place where they can push your BUY button. The problem? They aren't pushing it.

And, that's a major issue. Because, you've already invested a tremendous amount in branding and promoting your products and services.

You've spent quite a bit just to get them to a state of mind where they can make a decision to buy.

Which means you've got to be able to close the deal. You've got to encourage them to take the last step by pressing the BUY button.

Join Michael as he explains why your buttons aren't being pushed, and what you need to do to get your sales rocking.

There is so much you can learn about marketing while walking through a grocery store. Perhaps nothing better than the Lettuce Strategy.

Now...this isn't a principle just for grocery stores. It's for all business applications. Actually it's for anything to do with communicating your message.

You see, there are two main marketing strategies: the Evergreen Strategy and the Lettuce Strategy. If you can learn how to use both in tandem, your marketing results will soar.

Join Michael in this episode to learn how.

If everything could be sold as easy as puppy dogs, wouldn't growing revenues for your business be a breeze?

You know how it works. There you are, minding your business, taking your kids to the grocery store to buy a few things...and then...it happens.

Just before you are able to make your way into the store's entrance, you encounter a sweet lady with a cardboard box full of jumping, rolling, white Labrador puppies.

Before you know it, your kids have one each in the their arms, and the rest is history.

Join Michael as he shares how you can use the magic of puppy dogs to increase your sales.

How many social media posts, blog articles, white papers...and yes...podcasts like this one...tease you into learning the latest marketing tricks?

We do it by using phrases like: The Ultimate Hack...the Greatest Secret...The Top Insight...The Best Ever Marketing Tool...The Just Add Water, Miracle Grow Solution...and of course, the classic...the Secret Trick To Success.

And, the reason why we create these things, folks...is because it's exactly what the people want.

You business people, you crazy entrepreneurs, you're always looking for the shortcut...the big hack when it comes to your marketing.

But, it's the wrong approach.

Join Michael as he explains why "tricks are for kids...not marketing" and as he describes what you should be doing instead.

Most entrepreneurs, especially those with an engineering sort of background, suffer from a communication shortfall that is dramatically holding back their ability to sell their products or services.

As a marketing strategist and consultant for more than twenty five years now, Michael has consistently witnessed this inadvertent hindering of sales growth with hundreds and hundreds of entrepreneurs.

These are the mad scientists and inventor types who are so brilliant at what they do and who are constantly designing innovations that make the world a better place.

But, without having a breakthrough in the way they describe their innovations, the chances of their new ideas finding success is extremely limited.

Join Michael as he shares a key insight into achieving breakout sales.

There is one question your prospects can't wait for you to ask. Yet, surprisingly, it's one most entrepreneurs and sales teams struggle to ask.

As a marketing strategist and consultant, Michael has worked with countless business owners and sales teams.

During this process, he is shocked at how poorly so many of them perform in this one particular and highly critical area of sales.

In this engaging episode, Michael will reveal this important question your prospects are dying for you to ask, and he'll explain how in answering it, you will see your sales dramatically and instantly rise.

Have you ever noticed that regardless of the times, whether they be ones of incredible blessings or tremendous difficulty...there are some entrepreneurs who always seem to have it made?

There could be hurricanes, landslides, earthquakes, tsunamis raging outside...and even total global financial collapse all around them.

But, sure enough, some of these businesses always seem to land on their feet.

What's their secret? How do they always come out on top?

Join Michael as he explains how the powerful answer...is in the news.

There you were, cruising along with your business with a smile and a casual hop in your step. It was easy. Then, suddenly, it wasn't.

Now you find yourself in a place you haven't been for a long time. Maybe even for years.

The phones aren't ringing and the cash register isn't either.

What are you going to do? Well...you suddenly have to start marketing again.

Time to head up to the attic, dig through the cobwebs and try to bring it all back to life. But...where you should start? What will have the quickest, most effective impact?

Join Michael as he explains the reason how you got here in the first place, and how to jump start your marketing so the engine gets humming again.

Wouldn't starting a business, leading an organization and being an entrepreneur be so much easier if you could operate just like the United States Treasury?

If you needed more money...you could just print it up.

Of course...that's not how business works. And, it's probably not the best way to solve national debt either.

Still, a cash generation strategy is something that should be worked into your overall marketing and sales strategy and you should have systems in place that allow you to "light it up" as necessary.

Join Michael as he shares a strategy that is the next best thing to being able to print up money for your business.

There comes these times in the life of any business, when the world just doesn't seem to be buying what you're selling.

It can happen for a variety of reasons. Sometimes, what you're selling has gone out of style or season.

Other times...and this is most frustrating...there are radical shifts in the world that disrupt supply and demand chains.

Imagine that! Maybe you don't have to imagine at all because it's happening now.

So what do you do? How do you sell...when no one is buying?

Join Michael as he provides you with the best solution in these moments of difficulty.

Personal brands have always existed, although in this age of Influencers and online celebrities, they've been much more discussed as of late.

A personal brand is as important as a corporate brand. And, these days it can have as much reach and persuasion.

As an entrepreneur, an author, a chef or an aspiring musician...personal brands have risen to great importance, as a result of the explosion of social media.

Personal brand matters. How we are presented to the world matters.

So, an obvious question becomes, "How long does it take to build a personal brand?"

Join Michael as he shares the somewhat surprising answer in this episode.

Nobody gets into business with the hope they will one day...and even possibly often...have to share bad news.

We all prefer happy stories of victory and success, and rapid growth, and tremendous profits and a brand clearly on the rise.

Yet...sometimes it doesn't work out that way.

Sometimes, through no fault of your own, the circumstances around you conspire to create an atmosphere of insurmountable difficulty.

And you stumble...you fall...you might even fail. Now...you've got to share some bad news.

How do we do it in a way that will cause the least pain to the recipient, while also creating the most closure? So that new steps forward can be taken and the healing process can begin?

Join Michael as he shares critical insights in how to best communicate bad news.

One thing the business world will never run out of are marketing gurus. These experts provide insights and blueprints when it comes to teaching you how to be successful in your business.

This is the world of online marketing, which includes online courses, coaching, mentoring and master classes.

These provide innovative ways for you to learn proven methods for marketing your business.

Yet, as helpful as they are, there is something absolutely critical the marketing gurus will never tell you.

And, if you leave out this important ingredient, you will struggle mightily in trying to replicate their path to success.

Join Michael as he reveals this key insight into making all of the strategies you are learning, to actually work.

What makes one business idea wildly successful while another very similar one turns out to be a flop? Most often...it comes down to this...marketing and sales.

Yet, getting a full grasp on every aspect of marketing and sales can take a lifetime to master. How does an entrepreneur find that time?

One of the shortcuts is being able to learn complex concepts through the use of simple thought models...and that's just what we're going to do today, as we introduce the principle of pain and pleasure in marketing.

Join Michael as he describes the two quintessential elements of all sales transactions and how you can use this knowledge to dramatically boost your revenues.

Maybe you've totally blown it. Or perhaps...it's all the world around you. It's in a crisis, and you're having to deal with the aftershocks.

What now? How do you conduct your marketing? Your sales? What can you do to best communicate during a crisis?

How do you speak up...without making the situation worse? Without coming across an insensitive, or out of touch?

What can you do to start moving the needle back in the right direction?

Join Michael as he shares the first and most critical step you must take in communicating during a crisis.

Sometimes owning a business is really tough. And, other times it can be excruciatingly difficult.

There are great challenges out there in the big, bad world...and they could be coming in the form of a tornado of poor sales, a hurricane of added expenses...or a tsunami of unexpected world events.

During these times you need the ability to convince yourself to keep going.

Join Michael as he shares a time tested, innovative way to restore your confidence in your business again.

Even if you are the most novice of American History students, you are well versed in the story of the country's first president George Washington and the cherry tree.

The story describes what happens when a six-year-old George Washington accidentally damaged his father’s most cherished cherry tree with a new hatchet.

What happens next in the story reveals an underlying strategy you should apply to all of your marketing efforts.

Join Michael as he shares how the cherry tree story provides the perfect model of marketing brilliance.

Here is just a simple and painful truth when it comes to the principle laws of marketing: No one wants to buy from a failing organization.

People are attracted to success. They are invigorated by what's hot, what's new, what's exciting, what's timeless, what's priceless.

So what do you do if you and your company have hit a rough patch? Do you just fake success? Mislead your prospects and customers?

Absolutely not. Instead, you take the excellent advice Michael provides in this important podcast episode.

Alright...so maybe your business has hit a major roadblock. How do you best communicate this with your clients, vendors, lenders and everyone else?

There are so many strategies...a plethora of tools...and unlimited approaches you could and should take.

But, it all starts with having the right mindset. The proper marketing mindset.

Join Michael as he explains what's needed in your marketing messaging to guide your business to clearer skies.

If you own a business, you are going to be endlessly pitching.

You're going to be pitching to potential employees to join your team. You'll be pitching to banks to give you a credit line.

You'll be pitching to your vendors as to why they should give you excellent credit terms. And..yes...you'll be constantly pitching to your prospects...and customers.

So you better be good at pitching. In fact, you better be really good at communicating your value with power and brevity.

Join Michael as he shares his proprietary formula for winning at sales pitches.

The human brain is a powerful tool capable of processing information in the blink of an of eye. Your marketing has to be even faster.

You may not like this, but people are rushing to judgement when it comes to determining their interest in you and your brand.

The good news is you can turn this reality into a marketing asset through awareness, strategy and skill.

Join Michael as he explains the importance of being able to market with excellence and all in the blink of an eye.

Most entrepreneurs have a flawed mindset when it comes to their marketing efforts. They believe if they invest in an advertising campaign, it ought to produce instant and obvious results.

They expect that if they put one dollar into the marketing slot machine, it should kick out five dollars for them. Early and often.

But, this isn't really how winning marketing efforts work. The problem is not the product or service or that the wrong prospects are being targeted.

Instead, it often comes down to timing. With marketing, timing is everything.

Join Michael as he goes deep beneath the surface of successful marketing campaigns and explains how to always be present when your customers are ready to buy.

Every business has competition. They are all around you. And, your ability to outsmart, outwit and outlast these competitors will result in success or failure for your organization.

However; most entrepreneurs are unaware of what they are REALLY competing against. In this case, we're not talking about opposing founders, CEO's or corporations large and small.

Instead, these competitors are more under the radar, yet they have a significant impact on your bottom line.

Join Michael as he reveals your biggest battle in marketing and sales and how you can emerge victorious.