The Truth About Marketing: Recent Episodes
Kevin Rogers
Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.
Bittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it out...)
Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our word choice. It’s a simple lesson that can feel like a revolution for your writing.
Laura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels her emails.
Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).
Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll want to hear what Abbey thinks could soon be your new reality.
We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and modern gamification techniques to get her customers “hooked” on engaging, and ultimately, transforming their lives.
John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say about the craft of copywriting. In this episode, we’ll find the threads that unite their seemingly elusive level of ability, and get them to go deeper into their process.
Revisiting the 80/20 with Perry Marshall. In this episode, Perry reveals the common mistake people make when applying 80/20 and how you can use it to fuel all areas of life, especially your business.
Ryan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a perfect way to write high converting copy by finding and using your customer’s own words.
Tepsii shows you how conversions increase when you focus on writing about what keeps your avatar up at night, instead of focusing on writing to the demographic aspects of your avatar.
What’s it like to be a legacy of one of the greatest copywriters? Son of the late Gary Halbert, Bond, is on today’s show to share some of Gary’s copy secrets, plus a look inside Bond’s decade-long copywriting process.
Ron Douglas shares how he overcame hardships from a dysfunctional childhood to becoming a best-selling author of recipe books and online business owner. Listen to hear the a few gems he shared on FB that got me to invite him on the show...
How do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael Hauge shares 5 mistakes ordinary storytellers make, and how to avoid “skimming the surface” on a good story.
How do you convert buyers if you don’t have someone’s attention? And how do you keep your reader’s attention without boring them with the same “trickery” of attention-grabbing subject lines? Laura Belgray reveals what she does to keep her readers interested and intrigued through email, no matter what the subject line is.
The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Bushra Azhar is here to teach us some cool copy tactics to help you generate buyers.
There’s a heated battle among publishers right now and they’re all fighting over Jon Stoltzfus. In this newest episode, Jon spills his secrets on what steps he’s taken to get to that point, plus a look inside his sales copywriting process.
Justin Brooke goes deep into the psychology of winning on cold traffic. In this episode, you’ll learn about the biggest mistake marketers make and why 90% of Justin’s clients who stick it out 3 months or more do really well.
A-List copywriter “Million Dollar Mike” Morgan shares how he overcame his debilitating shyness as a freelance copywriter and DEEP lessons from inside his private sales copy process.
If you feel stuck trading time for money, then this episode is for you. Whether you’re a freelancer or business owner, there’s ONE metric that you can track (right now) to work less and earn more… James Schramko will show you how on this episode of Truth About Marketing.
What’s it take to go from a 5MM sales day to a 12MM sales day? Aaron DeHoog is the man responsible for helping Agora break record sales, and he agreed to come to share some secrets behind the success.
A-List copywriter Carline drops by to share inside the gig with some big names in health, how she approaches research when writing copy, and more…
Tom Breeze reveals the psychology principles behind money-making YouTube ads... and how you can quickly get hip to this business-boosting platform most of your competitors are likely clueless about right now.
Andrew reveals the critical marketing and testing components you absolutely must apply in your business... if you ever wanna hit 7 and 8-figure results.
Justin reveals the tips and tactics he uses to brainstorm and write dozens of headlines everyday… and shows you how you can quickly boost your headline-churning creativity. (You'll wanna hear how Justin accidentally discovers how you can write 70 headlines in just 40 min.)
Elin Marie reveals her entire copywriting process from top to bottom... including her unique research method that's helped produce several controls in the health space. (You'll wanna hear how Elin breaks down giant projects into smaller, simpler chunks... and the ONE thing you can do to eliminate "writer's block" and start immediately—no matter the size of your project.)
I wanna share some raw truths about how I started out as a freelancer more than a decade ago... and the things I'd change If I was beginning today. Think of this episode as my best advice for freelancers looking to beef up their career, and ride out the ups and downs of freelancing like a pro.
Erik shows you how you can combine the power of persuasive copy with unforgettable design... so you can shoot up sales and forge rock-solid bonds with your audience. (You'll also wanna hear about Erik's life changing conversation with a big-name coach... flipping him from "making good money but miserable" to "happier than ever.")
Susan Berkley helps top marketers and sales pros hone their spoken image, and boost their persuasive powers with voice. (I met Susan at Brian Kurtz's mastermind and she's been helping others optimize their voice in video sales letters.)
Hollis Carter shows you how you can connect with your dream clients and future biz partners... without slogging through boring "business conferences." (And why he takes Baby Bath Water co-founder Michael Lovitch to "marriage counseling." No joke.)
Top-of-the-heap marketers sharing insider tactics that'll multiply your sales faster than you ever imagined possible; you're getting highlights featuring some of the marketing masters John Carlton, Todd Brown, and Joe Schriefer.
Whether you're attending Copy Chief Live or not... you'll wanna hear their unique insights on persuasive copy, unforgettable hooks, and going deep into your prospect's head.
John Forde reveals his unique process for writing a promo package and shows you how you can nail your big idea and your perfect avatar.
If you’re a woman living in a testosterone-fueled business world, you’ll be nodding your head at this one... and if you’re a man, you probably have no idea of the stuff that women deal with on a daily basis.
Marc Gutman shows you how you can sharpen your storytelling chops with his unique Hollywood experience and what you absolutely must focus on to deliver YOUR authentic story.
Mark reveals the hard lessons he's learned over decades in the world of direct response and what you absolutely must focus on to double and triple your sales.
Come find out how Taylor doubled his company's revenue, and what you absolutely must do today to grow your business, fast. (You'll want to hear Taylor's unique insights on why your long "to-do" lists are likely overwhelming you and killing your sales.)
Kris Reid shows you the inner workings of Google's search algorithm... and the ONE thing you absolutely must focus on to rank your business higher. (If you're still obsessing about keywords... you'll want to hear Kris's insights on what REALLY matters)
Bedros Keuilian shows you how to boost your entrepreneurial mindset with the "immigrant edge" and how to indoctrinate your prospects so they can't help but FEEL what it's like to get their hands on your stuff.
Damian Lanfranchi reveals the mindset stuff you'll need to live life on your terms without sacrificing your money-making opportunities. (Listen to Damian's insights on life on the road, homeschooling kids, AND steering the ship at Todd Brown's company)
In this episode, John Romaniello reveals the tactics, shortcuts, and secrets molding his unique writing style... and how you can quickly build an audience online using your writing chops.
Joe takes you behind the curtain of the "Navy SEALs" inspired "copy camp" at Agora Financial. It's the training system they use to on-board writers of all levels, turning them into all-around direct response bad asses─in only two months. Take a listen and find out what it takes to write at the "Navy SEALs" level of direct response marketing...
Wesley Donehue reveals how you can inject business-boosting communication into your marketing... even in the heat of crisis. (You'll want to hear his unique insights from helping bail airlines out of catastrophic PR messes.)
Michael Hauge is a story consultant in charge of writing stories for big time Hollywood movies. Today, he breaks down the 6 steps to telling a great story. Then Michael tears my story apart, and it was beautiful.
Jon Buchan from "Charm Offensive" reveals his secret to writing cold emails, direct mail, and ad copy that get the open AND the response. (Jon even sent me one of his kick-ass cold emails to get on the show... as you can see─his stuff WORKS.)
Todd Brown reveals his unique "E-C (P-P+U-M) I-I" formula you can use to unearth the big idea for your business. (Todd charges twelve grand for a private day teach this... and he was super generous in giving this stuff away. So don't miss it!)
Anna Selby reveals her top social media tactics and tricks you can use to quickly build authority. (You'll multiply sales without running a single ad... even if you have zero budget.)
My guest today is top copywriter Roy Furr. As Roy explains in the interview, specializing is how you write copy that makes your reader vibrate. In this episode, Roy reveals a framework you can use for writing copy that packs an emotional knockout punch
Perry Marshall shows you how to quickly attract your perfect prospect. (Do this right and you'll attract customers who think and see the world exactly like YOU!) He also reveals the deadly delusion most marketers fall prey to without even knowing it
Will Hoekenga reveals the three critical questions you must answer before you write your next e-mail. (You'll want to hear his insights on why your current e-mails are likely angering your prospects... even if you didn't mean to do it.)
Tim Castleman reveals his secret for selling more than a thousand copies of his first product within a few hours... without a big list or affiliate promotions. He also busts some common myths about what's really happening at the biggest marketing events..
Scott Oldford reveals the six critical things you must do in your business to move up to 7-figure revenue (even if you're starting from scratch!) He also “outed” himself with a radical revelation about one event that completely changed his life.
When you hear how Jim discovered his "persona" (one that was decided for him... not controlled by him), and how he reignited his career using the power of short daily videos, you'll want to put your own marketing campaigns under the microscope and answer the critical question: Are you leading with passion and transparency... or are you too busy calculating your every move (and repelling your customers in the process)?
Something amazing happens when you consistently do the work and keep moving forward: People start demanding what you're offering, but you absolutely must have the right business skills to deal with customers. (Otherwise you will be underpaid and overworked!). In this episode, Sean reveals how you can avoid the single biggest mistake most people make when starting an online business, and how you can turn your passion into a cash cow... without the risk of ending up broke and desperate.
Terry shows you how to quickly make big sales online (even if you're an introvert like he is), and reveals his cutting-edge secrets to killer ads you can use in your business. Selling is easy when you indoctrinate your prospects the right way...
Jesse Elder shows you how to discover your unique creative "frequency", and a powerful way to harness results to build unshakable confidence... so you'll have nothing to hide and nothing to prove.
What if everything you’ve been told about “goal setting” is actually the source of your stress? Buckle up, we're going deep today. Robert Gibson is back for a second episode on how to conquer any rut, and build your "financial spine" so you only do the things you love and get paid what you deserve... without the stress of overwhelm.
Jon shows you how to get your prospects to perk-up and take immediate action. (Even when they're bombarded with marketing messages from your competition!) Listen to find out how Jon injects powerful (and ethical) persuasion techniques in sales copy, and how to get so deep inside your prospect's head that they can't wait to buy.
Ivan Misner explains the ugly networking problem that flies over most people’s heads, and how you can overcome it to become instantly irresistible to everyone you meet.
Kim Schwalm made a habit of writing control-beating sales copy and today, she's become a top level in-demand freelancer. In this episode, you'll discoverthe crucial ingredient for control-busting copy and what you can learn from Kim to become a master of beating controls.
Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. As Clayton explains in the interview, the key to compelling copy is mastering the art of selling emotional gratification... Listen to find out where Clayton got his confidence as a kid, and the path that led him to become a direct response copywriting legend.
James Schramko, founder of SuperFastBusiness.com, shares what he did to "de-program" all his traditional upbringing. Plus, the truth about learning how to build an 8-figure business that gives you the freedom to live your life.
Frank Kern pioneered online video as we know it, and became the biggest celebrity our industry has ever seen. The surprising part is what led Frank to “throw it all away and start from scratch”.
Marcella Allison reveals her secret for honing-in on your customer's exact language (You’ll get so deep inside their head they’d swear they did the writing themselves).
She is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat another control.
With 20-years of deep-in-the-trenches experience and a long track record of crushing controls, Marcella reached celebrity status within the walls of AWAI with her knack for understanding customers on the deepest emotional level.
If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes.
Enjoy Pt 2 right here.
Parris Lampropoulos is universally regarded as one of the best living copywriters. The lessons Parris shares serve as the foundation of next level persuasive copywriting, the never-ending pursuit of this show.
Today I want to swing the mic and talk about YOUR voice. If you’re struggling with finding your voice, or your “why” or just looking for inspiration amidst all the options we have these days… this 30-minute talk will give you some perspective.
John Carlton reveals how to teach yourself the one skill you MUST master as a copywriter… empathy. You’ll also learn how to use it to make your writing connect with your readers at a level most writers wouldn’t come close to.
Dan Kuschell shows you how to tap into growth for your business and where to look for the untapped opportunities in this episode. You'll learn Dan’s backstory and how it led him from a poor family to being on Joe Polish’s leadership team.
Scott Haines has an impressive resume filled with names like Matt Furey, John Carlton, Jay Abraham, and even Donald Trump. In this episode, you’ll learn about Scott’s speed writing process and how he got his foot in the door with Gary Halbert
Jenny Thompson spent almost 20 years with Agora Inc. She's here to teach you how to double your response on a high ticket offer, PLUS why you MUST test before you change anything on your website, order form, or online marketing.
Ron has an incredibly deep understanding of what makes a product sell. If you’ve ever wondered about how to suck your prospects into a sales story and compel them to buy, you’re going want to take notes.
Ryan Lee shares the 15-minute consultations allows him to build a business and live a lifestyle filled with freedom, PLUS all the business lessons he’s learned in his 10+ years in business, including the #1 lesson he learned from his dad.
Jack Born teaches us how to ethically add scarcity to your “always open” evergreen funnels and convert more sales, plus know the exact time and day when your list is most open to your promotions during a launch…
Eric Wong is a true marketer who is always testing and optimizing for results. In today’s episode, you’ll discover how Eric is able to use new tactics and strategies, turn it around and achieve amazing results from it.
Charles Kirkland shares what most people get wrong when it comes to driving paid traffic to your pages. If paid traffic scares you, start with Charles’s explanation on how to get started, start seeing results immediately, and quickly turn $1 into $3
Chad Mureta teaches you what most people miss when it comes to making money on the App Store, and how to put dollars in your pocket building apps everyone constantly uses.
You’ll discover how to effectively turn yourself into an in-demand freelancer using what Joanna Wiebe learned. In this episode, Joanna and I are going head first into freelancing to find out what makes freelancers successful (and what holds others back)...
Jon Morrow writes blog posts that get MILLIONS of visits. In today’s episode, you’ll discover Jon’s strategies on turning blog posts into irresistible pieces of content that gets read by millions of people.
David Garfinkel teaches you how to break down a headline to its core essence, and what key elements you need to build a compelling hook. You’ll also discover what it takes to have him as your copywriting coach...
Brian Kurtz talks about his newest book that will give you rich insights on 6 copywriting legends and the principles that rule direct response marketing today. We also talk about the future of copywriting, and where to find the next generation of writers.
Taylor Welch shares the lessons he learned from failing (like not knowing how to use Paypal). You'll also learn how to fix a product launch that bombed (and 12x your average lead value) by proposing a simple question to your audience
In his second interview, Ben Settle spills his guts on his most successful launches… and even shares the numbers. Ben also reveals his worst business mistakes, questions that drive him nuts, and an exclusive copywriting class he’s hosting with me soon.
In today’s episode, you’re going to learn how to use humor and video to get industry-wide attention in your marketing. (Plus, how my man Ian Stanley uses it to make himself stand out.)
Dean Jackson shares his latest marketing philosophy about how to “compel vs. convince” your audience to lean in and take action with you. This is a major mindset shift for most marketers, especially those stuck in the old way of hard hitting direct response tactics that simply do not work longterm.
In this episode, Nicky Roche reveals how business has completely changed in the last 20 years, and the new game being played around you. The insights Nicky shares are critical if you want to succeed in today’s business world, so let’s dive right in.
Julia Lundstrom shares deep insights on how she helps the older generation of entrepreneurs double their brain power. Plus, how you can optimize your brain’s health for peak performance in business.
In today’s episode, Ben explains why web marketing tactics destroy your online business, and how he accidentally discovered a trade secret that NO designers were talking about: direct response copywriting.
We also discuss the groundbreaking system he developed that ensures your website always gets you good results, and how it’s changing the way marketers do business online.
Sean reveals how he’s able to run his business and still take months of vacation (without looking at a single email). He also reveals two formulas he created that teaches people how to pick up a new superpower, and guarantees people will buy without a lengthy sales letter.
In today’s episode, Jim Harshaw shares his journey from a high school athlete (who was getting his butt kicked on the mat) to a professional coach and three-time wrestling champion with a shot at the Olympics.
He also explains why making failure a normal part of your day is one of the best investments you can ever make in your career and personal life.
Will shares his journey from tennis coach to playing the role of emcee, and why he chose to build barriers and add friction to his entire sales process in 2013.
He purposely made it difficult for his prospects to land on a sales page, yet this simple change has made his business millions more after reaching its “peak.”
In today’s episode, we cover a ton including: hardcore lessons about human psychology, how Dan stumbled upon so many amazing career opportunities, how to compel an audience with emotions, not facts; Dan’s worst business mistakes, and how he still came out on top… and much more
In today’s episode, Chelsea and I cover: Her work process for building websites that sell millions, the most valuable real estate on every website, common website mistakes that every business needs to avoid... and much more
Michel will take you through storytelling tips you can use to draw your readers to the edge of their seat. By the end of the episode, you’ll know exactly how to make your personal story authentic, credible, and clear.
Gail opens up about her transformation from being completely sick and tired of life to living life full of passion and fulfillment. What you’ll hear today is exactly steps she took to heal herself from her autoimmune disease, build a business with no special talent, and live a lifestyle most people dream about.
Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his name. Now, he’s written controls for the Motley Fool, earned the respect of legends like Gary Bencivenga and Ken McCarthy, and moved to Hawaii.
Today’s episode is jam packed with wisdom on training yourself for success. Craig opens by debunking the myth of a 4-hour work week. Then he shares how focusing on the right way to spend your energy can lead to freedom. (This works even if you love working.)
His “politically incorrect” book, Perfect Day Formula, walks you through finding your purpose in life, setting up the perfect day, and how to find freedom in the structure of controlling your day (so it doesn’t control you).
Ryan Levesque talks openly about his early struggles to get “weird niche” businesses up and running, and how he had to trick himself into charging $8,000 the first time he got paid to write a sales letter.
Will reveals the secret serum ingredient to breeding loyal, raving fans who make a habit of buying everything you sell. What step never to skip if you want automatic repeat sales.
Dave shares why he trusts his customers to drive Saddleback’s branding (any ad agency would KILL for this level of customer loyalty!) and how Saddleback gets fiery Social Media play without fake contests, auto-following or “chasing likes.” (Plus, the four social media platforms producing results now)
John confesses his secret superpower … and how it keeps him fired up while spitting out 30 interviews in just 48 hours. Plus, his #1 marketing ingredient that’s gotten John the most surprising results (and why most marketers will hate it).
In this episode, Robert shares why your levels of passion, dedication and sacrifice must match your client’s (listen to Robert’s inspiring rant on this, and get ready to produce your best work yet…)
Barry Moore shares his "Central Station Funnel" on how to transport your list from “dead-cold traffic” to “burning-hot fans” who make a custom of buying everything you sell.
Come find out how Alexi Panos used a simple one-liner to get past her FEAR of making videos, so she can finally let go and get raw. (It took her three years to make her first one and she still needs to remind herself of this truth)
Mike Schauer reveals the 5 Career Ending Mistakes you need to avoid when it comes to the delicate art of swiping copy from the pros, and how to break down the structure of a winning sales letter and make it work for you 100% of the time no matter the market
Tina Dietz share her ONE profound tip to avoid “bed-ridden burnout” and “success sabotage” even if you’re 10+ years into your business and think you figured it all out already...
Jon Nastor reveals his accidental discovery after interviewing his first 30 podcast guests, how it grew his business, AND why applying this to your business could yield the same results…
Elin Marie reveals how to build solid relationships with your customers, and ensure they get what they need… and ONLY when they need it using a simple sales formula for your copywriting.
Billy Beck III shares his “All gain NO pain” goal setting framework that guarantees serious growth, but without you collapsing BEFORE (or after) you hit the finish line
Hate to write copy? So does David Deutsch. Listen and learn two shortcuts to crank out long sales letters without the struggle of writing draft after draft of a 30-page sales letter or video
Melanie Saladino pulls back the curtain to reveal her secret psych guide for copywriters. (Once you understand these 9 simple customer profiles, you’ll be able to sell to anyone -- anytime!)
Polished or raw? Marie Forleo shares what every female entrepreneur needs to know about "glamming it up" for the camera (and how to respond to those who pour on the hater-ade when the spotlight finally zeros in on you...)
Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. In this episode, we're working to answer the question, "is working together the best way for both companies and freelancers to maintain a strategic edge?"
Today, Rhonda Briten shares her #1 question she asks every single person who applies to work with her, and the most common mistake you’re making that prevents you from getting what you want.
Sacha Lalla reveals what every guy needs to know about “female energy” and how it’s winning in the trenches of marketing and copywriting. (A game changer if you struggle with being authentic, nurturing and sharing)
April Dykman explains the REAL reason your customers think you’re full of it (and you can’t sell them a damn thing).
Tyler Bramlett shows you why customers actually hate it when you over-deliver on the product (so you may as well launch the thing already). Tyler calls this his $30,000 mistake...
Kevin sets the record straight on when you should and shouldn't discount your products and services.
“I’m a 20 year overnight success.” Ivan Misner cuts through the BS you’ve been fed about getting “hacking success”, and what it REALLY takes to build an empire. (Plus, how to discover quickly whether your idea has legs or will trip you up for years)
How do you quote your price? Do you quote because you've earned it? Or do you quote it because it inflates your ego? In this episode, I share how I name my price, how you can name your price and work with clients that will gladly PAY that price you named.
Come learn how Yuri Elkaim’s obsession with simplicity fuels his 20 year success in the cut-throat health niche… PLUS, the three tools that strip complexity from any marketing content you create…
Zach Swinehart reveals how he made the transition to digital nomad (and why it is “shockingly easy” to run and even grow his business while traveling the world)...
Dan Meredith reveals the quickest, easiest way for any freelancer to dominate their niche (a simple trick for crowning yourself as the go-to expert in your field)
Derek Halpern reveals his "closet introvert" way of fearlessly speaking in front of an audience - without having to wow them
Discover how Melanie Saladino used her hard-won copywriting skills to help her 19-yr-old daughter get an unfair advantage over all grad school applicants (acceptance letters are now flooding their mailbox)
Chad Collins shares how a father and daughter making a YouTube video “for fun” quickly turned into 20,000 raving fans showing up at live events
Ross O'Lochlainn gives insight on the one question your product’s Unique Selling Proposition (USP) must answer -- and how to write yours for maximum impact
Come learn Todd Herman's “90-day hustle” that still propels him 18 years later... (He’s never had to market since then)
Danny drops the bomb on the surprising power of telling your customers, "I don’t need you" and how it made more readers come to him.
There are too many in-the-know marketers looking for good copywriters to fret for the resistors. In this episode, Kevin explores why you should never have to explain the value of good advertising.
Felicia Spahr reveals the "between the lines" secret to wildly successful marketing campaigns (Felicia claims this one thing was a game changer for both her marketing AND coaching)
Transparency in business is the new norm, people expect some backstage access to your process to see what they’re paying for – as least as it relates to what you’ve promised to deliver to them. Here are some ways to get transparent.
In this episode, you'll discover when being the “sherpa” can be far more valuable to your audience than being the “guru” and how Colin Theriot used this in his business
Here's a handy tactic Brian G. Johnson uses to instantly build trust with people who don't know him
Kevin reminds us about the importance of getting outside our comfort zones not only to boost self-esteem, but also give us fresh and creative ideas for business.
Jason Moffatt shares his simple advice for anyone who wants more exciting stories to share with their audience (do this and you’ll have compelling tales to share in next to no time)
Kevin answers one of the most important subjects of sales copy on his recent interview with Yann Ilunga.
In this episode, Andrew Lock passes the one piece of advice he gives aspiring podcasters on episode length (ignoring this will instantly repel potential new listeners), plus what you should do instead of modeling your podcast after someone else...
In this episode, Kevin shares the three-point model he followed to attain success and live a Real Free Life (RFL).
Come learn a comedian’s secret for sparking creativity on demand -- the simple method Tom Rhodes learned from another comic for reliably producing new content (this will guarantee you a flow of new ideas for your marketing)
In this episode, Kevin talks about how the best marketers stand out from the crowd by leaving their comfort zones and immersing themselves with other people's realities.
Come learn the surprising reason Michael Fishman's “reliable as gravity” marketing strategies bombed on one project… and crucial lesson you can use to avoid the same mistake
Kevin talks about the importance of giving yourself permission to get paid what you're really worth.
Tim Castleman sheds light on why you don't need mega-star results to get started as a marketer... and how to guarantee yourself the best shot at success
How to get good enough to be paid is the burning question that the best up and coming freelancers inevitably ask… In fact, the very need to find the answer to this question is a solid indication of a freelancer’s future success. Come and learn the truth about how good enough you need to be to get paid.
Discover how Chris Farrell accidentally stumbled upon the "Aladdin's cave" of marketing (and why it's up to 10X more lucrative than what most marketers do)
Through a celebrity encounter gone wrong, Kevin discovers that he (and you) are already "like Mike."
In this episode, Zach Smith shares some insights on the truth behind a successful marketing campaign for crowdfunding.
Kevin's failed career as a 16-year-old construction worker points the way to your true purpose.
Come learn how Andre Chaperon channeled his early trials and tribulations in marketing into one of his most profitable campaigns (it's bringing in new customers to this day)
Listen to this episode to learn how Brian Kurtz finally cracked the code on selling info-products on TV (this is the single biggest success of his career)
Giving away something of value for free is a common model for generating targeted leads, but a lot of people goof it up. In today's episode, Kevin shows how to provide over-the-top value in your free giveaway.
In today's episode, James Schramko reveals why you need to be VERY careful about how you sell continuity to your customers (screw this up and you may not get a second chance)
There's something magical in the rhythm of great copy. Discover how Kevin pumps the funk into any sales process.
Discover what Ben Settle does to quickly knock out killer subject lines day after day… and the dead-simple way to choose the best one
In this episode, you'll learn how to define the number one skill your clients come to you for, and ways to use it to land work you LOVE doing AND get paid good doing it.
Ben Johnson and I talk about a strange phenomenon where gamers have poured an astounding $82 MILLION into a crowdfunded PC game... that isn't even finished yet. You'll discover how you can use this technique to build worlds your customers would kill to be a part of.
In this episode, I'll give you a proven 10-step video sales pitch for converting your viewers into buyers (and how to balance emotion and logic throughout your ad to close the sale)
In this episode, you'll discover Ryan Lee's signature "zig zag" approach to marketing that guarantees he’s always ahead of the pack
In this episode, Wardee Harmon reveals the lessons she learned from Copy Chief to build her online business and the surprising result she got from working directly with Kevin Rogers
This is a powerful 2-minute exercise you can do right now to perfect your 'Rebel Yell' message and gain the elusive clarity you need to take your business to the next level
In the pilot episode, Dean Jackson shares his amazing results of a simple headline conceived during his first "Breakthrough Blueprint" mastermind (the ad is still running hot today).