B2B Digital Marketer: Recent Episodes
Jim Rembach
The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
Is your B2B marketing stuck in the mud? Are you drowning in data but still failing to convert leads? In this episode, Jim Rembach and Naomi Soman reveal the secrets to unlocking explosive middle-of-funnel growth with data-driven copywriting. We delve into the psychology behind buyer behavior, uncovering the hidden desires that drive purchasing decisions – even in the most complex B2B sales cycles. Learn how to craft copy that resonates with every level of an organization, from middle managers obsessed with control to C-suite executives craving achievement. Discover the shockingly simple tweaks that boosted conversion rates by 50%... and the one common mistake that's sabotaging your ABM campaigns. But here's the cliffhanger: we reveal a six-figure email campaign that targeted a single, seemingly insignificant desire… and the results were mind-blowing. Tune in to uncover the missing piece of your B2B marketing puzzle and finally see the conversions you've been dreaming of.
Discover how to navigate the complexities of high ticket B2B sales with the M2S framework. This engaging session delves into effective strategies for lead generation, marketing technology, and how to successfully convert prospects into customers. Key insights include understanding your target audience, addressing customer hesitations, and leveraging powerful social proof to enhance your marketing efforts. Learn how to streamline your processes to create a cohesive strategy that unites marketing and sales, aligning them with revenue goals.
Discover how to effectively navigate the complexities of business communication and decision-making in today's fast-paced market. This episode delves into mastering the art of influencing decision-makers through strategic communication techniques. Key insights include understanding how to address common objections, the importance of maintaining simplicity in messaging, and the psychology behind buying decisions. Gain a unique perspective on how to create engaging conversations that resonate with executives and foster a willingness to consider new solutions.
In this episode, Dmitry Shapiro, Co-founder and CEO of Mindstudio, shares his insights on how AI is revolutionizing business processes across industries. Dmitry discusses the evolution from traditional machine learning to advanced AI applications that are now reshaping enterprise workflows. He emphasizes the importance of rethinking and reengineering organizational processes to fully leverage AI’s capabilities, rather than simply applying AI to existing workflows. Throughout the conversation, Dmitry provides practical examples of how AI-powered applications can enhance efficiency, improve decision-making, and unlock new opportunities for businesses. He also addresses common challenges, such as resistance to change and the complexities of integrating AI within established systems. Dmitry's experience and vision offer valuable guidance for organizations looking to harness AI’s transformative power to drive growth and innovation.
Proven Strategies for Boosting Conversion Rates and Lead Quality Key Strategies for B2B Lead Generation Success In this episode, Sahil Patel, CEO of Spiralyze, delves into the critical components of Conversion Rate Optimization (CRO) and ... Read more
In this episode titled "Cutting Through the Noise with Demand Generation Tactics," Avetis Ghazaryan shares his extensive experience in B2B marketing, focusing on the challenges and strategies for building effective marketing campaigns. Avetis discusses the importance of generating demand and supplying sales teams with quality leads, particularly in the early stages of growth for technology companies. He emphasizes the need to cut through the noise by focusing on the buyer and creating momentum marketing strategies.
Key points include the significance of high congregation moments, the challenges of brand and product awareness, and the importance of finding an edge in your messaging each quarter. Avetis also highlights the impact of digital changes on marketing effectiveness and the role of Yahoo and Google in the current landscape. This episode provides valuable insights for B2B marketers looking to enhance their demand generation tactics and drive growth in a competitive market.
Insights on Building Effective B2B Marketing Campaigns Harnessing Momentum Marketing to Drive Growth In this episode titled “Cutting Through the Noise with Demand Generation Tactics,” Avetis Ghazaryan shares his extensive experience in B2B marketing, focusing ... Read more
In this episode of the B2B Digital Marketer Podcast, Ryan Ruud, founder of Lake One, shares his expertise on simplifying complex B2B sales processes to increase revenue effectively. Ryan emphasizes the importance of understanding the underlying issues when organizations seek to increase leads and revenue. He advocates for asking deeper questions to uncover the real problems, such as changes in leadership or breakdowns in systems.
Ryan discusses the necessity of having marketing, sales, and support teams collaborate closely to address these issues, highlighting that successful revenue generation involves more than just acquiring new leads. He also explores the pitfalls of relying too heavily on technology without a solid strategy and process in place.
Throughout the conversation, Ryan stresses the value of focusing on both growth and retention, ensuring that businesses not only attract new customers but also keep existing ones satisfied. He shares insights on the importance of building relationships and maintaining clear communication across all teams involved in the revenue generation process.
Ryan's practical advice and strategies provide a comprehensive approach to overcoming common challenges in B2B sales, making this episode a valuable resource for anyone looking to streamline their sales and marketing efforts.
In this enlightening episode of the B2B Digital Marketer podcast, host Jim Rembach is joined by Scott Edinger to discuss the critical importance of aligning sales and marketing strategies to drive business growth. Scott, a seasoned consultant and author, shares his expertise on how to bridge the gap between strategy development and execution, emphasizing the need for a strong connection between leadership and sales teams.
In the podcast episode "Proving Marketing's Financial Impact in B2B," Aaron Branson discusses the challenges B2B marketers face in proving their value to executives. He emphasizes the need to view marketing as a strategic investment and highlights the importance of demonstrating marketing's impact on lead generation, brand trust, and customer retention. Branson addresses the complexities of marketing attribution in a multi-touch environment and suggests using buyer journeys to illustrate marketing's influence. He advises marketers to manage their expenses effectively, align their goals with business objectives, and communicate in terms of ROI to build trust with the C-Suite. Branson also underscores the significance of organizational culture and introduces his new platform, Rev Up Marketing, aimed at bridging the gap between marketing and executive leadership.
In this episode, Jim Rembach interviews Philip Swan, a seasoned expert in sales and marketing strategy, to uncover the secrets of effective go-to-market strategies for B2B high-ticket organizations. Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead.
In this podcast, you’ll learn:
• The importance of aligning sales and marketing for success.
• Techniques to enhance the customer journey and retention.
• Strategies for scalable go-to-market processes.
• Insights on addressing unmet and unconsidered customer needs.
• The role of continuous innovation in market strategies.
Insights for Sales and Marketing Synergy Essential Aspect of Aligning Sales and Marketing Strategies In the podcast episode, the focus is on the essential aspect of aligning sales and marketing strategies within contemporary business environments. ... Read more
In the podcast episode, the focus is on the essential aspect of aligning sales and marketing strategies within contemporary business environments. It sets the stage by highlighting the potential pitfalls of sticking to outdated sales and marketing approaches and the consequences this can have on the effectiveness of these functions. The introduction also alludes to the risks of turnover in key leadership roles like chief marketing officers and chief sales officers when alignment is lacking.
The core of this episode revolves around the need for collaboration and feedback loops between the sales and marketing departments. It stresses the significance of fostering a strong working relationship between these two areas to enhance lead generation processes and streamline follow-up activities. By emphasizing the importance of open communication and mutual understanding of each team's goals and challenges, the podcast advocates for a synergistic approach that can drive successful business outcomes.
Moreover, the discussion goes beyond the superficial reliance on technology as a solution for aligning sales and marketing. It highlights the critical role of organizational ownership and a deep comprehension of the alignment process. The body of the podcast underscores that simply adopting new tools and technologies is insufficient; true success lies in the commitment of the entire organization to integrating sales and marketing functions effectively.
In this episode, we dive into the transformative world of digital sales rooms, a game-changing tool reshaping the landscape of B2B sales. As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. Our guest, Anne Slough, a veteran in sales strategy and digital transformation, brings a wealth of experience in integrating these tools to enhance customer engagement and streamline sales processes.
Together, we will explore how digital sales rooms enrich the buyer experience, offering a unique blend of personalization and efficiency that traditional sales methods lack. Anne will share key strategies for deploying digital sales rooms effectively, addressing potential challenges and highlighting the benefits, such as reduced sales cycles and improved conversion rates. Her insights will provide valuable guidance on making the most of this innovative technology to elevate your sales strategy and achieve better business outcomes.
Join us as we uncover the capabilities of digital sales rooms and learn how they can transform your approach to B2B sales, making every customer interaction more impactful and results-driven.
This episode features a discussion focused on improving efficiency and effectiveness in sales and marketing in the B2B sector, with Moustafa Moursey as a guest. Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. He brings a wealth of experience from the B2B enterprise sales space, having managed complex sales in the tens of millions of dollars. The conversation delves into the importance of processes in data-driven marketing and sales in the B2B realm.
Moustafa emphasizes the significance of recognizing and addressing gaps in organizational processes, particularly in lead management. One common gap highlighted is the lack of follow-up on leads coming into the business, which can result in missed opportunities. Timely responses to inquiries are crucial, especially in the B2B sales where immediate engagement can be pivotal.
The discussion underscores the crucial role of process management in optimizing sales and marketing outcomes. Moustafa stresses the importance of not only having the right tools in the tech stack, such as a CRM system, but also understanding how to effectively utilize these tools to enhance workflow and maximize results. The podcast aims to shed light on key gaps in B2B sales and marketing processes and provide insights on how organizations can strengthen their strategies to drive better outcomes.
In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands. Prepare to debunk myths, grasp future trends, and refine your advertising approach for unparalleled success. Whether you’re a seasoned marketer or new to the digital domain, this conversation promises to enhance your understanding, debunk common misconceptions, and equip you with the knowledge to elevate your B2B marketing strategy to new heights.
In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. In this episode, Jim Rembach and George Huff dive deep into the chaos of current marketing technologies, striving to uncover a path to clarity and efficiency. Through their conversation, we glean insights that promise to guide marketers toward more coherent strategies and execution.
They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. This sets the stage for a discussion on the critical gap between marketing strategy and execution in an ever-evolving landscape.
The episode is a treasure trove of insights for marketers grappling with the chaotic marketing technology environment, offering strategies for clarity and effective execution. George\'s perspective on aligning marketing technology with overarching business goals is both refreshing and enlightening.
Don\'t miss this compelling exploration of the marketing technology landscape aimed at finding clarity and strategic alignment in the digital age. Whether you\'re part of the 99% looking for solutions or eager to learn about the future of marketing technology, this episode has something for you.
In our latest podcast episode, we invite you to join us on a journey into the world of international business expansion with our guest, Nataly Kelly, Founder of Born to Be Global and author of “Take Your Company Global: The New Rules of International Expansion”.
Natalie Kelly shares her expertise in navigating the complexities of expanding businesses across borders, offering valuable insights for both aspiring entrepreneurs and seasoned professionals.
Throughout our conversation, we uncover common misconceptions and explore practical strategies for success in global markets and discuss how to expand business internationally. From emphasizing the importance of cultural understanding to discussing actionable steps for leveraging digital tools, Natalie Kelly provides clear guidance for international business development, exploring the practicalities of leveraging digital platforms and emerging technologies to propel businesses onto the global stage. Whether it\'s harnessing social media or cultivating strategic partnerships, Natalie Kelly leaves no stone unturned in her mission to demystify the process of international business development.
In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field. Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2C to B2B marketing and the critical role of data in understanding consumer behavior and driving successful marketing strategies.
The conversation delves into the five essential steps to mastering B2B marketing certainty, starting with the importance of a comprehensive customer insights report. Brandon emphasizes how such data not only sheds light on demographics but also unveils psychological drivers and values essential for crafting effective messaging and branding.
Throughout the episode, both speakers highlight the necessity of adapting marketing strategies in response to changing consumer and business landscapes, particularly in the wake of the pandemic. They discuss the evolving nature of B2B transactions and the growing demand for trust and certainty in business relationships.
A significant portion of the discussion focuses on the practical application of these insights, including budget allocation, the balance between short-term gains and long-term brand building, and the potential of AI in enhancing marketing efforts. Brandon cautions against relying too heavily on automation without human oversight, underscoring the importance of empathy and connection in B2B marketing.
Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities. Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials.
Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories. The discussion highlights the ineffective use of testimonials without a proper strategy and the value they bring when integrated authentically into sales conversations. It emphasizes the significance of customer proof in building trust in the B2B market and the need to share real stories from the customer\'s perspective.
The episode offers valuable insights into harnessing the power of customer success for business growth.
In this episode of B2B Digital Marketer, Adam Springer sheds light on crucial errors startup founders often encounter in their sales strategies. Adam begins by addressing a fundamental error: delaying the initiation of sales activities. He emphasizes the significance of engaging with the market early to validate business ideas and understand customer needs.
A pivotal point Adam discusses is the founder\'s direct involvement in early sales efforts. He underscores the necessity for founders to personally handle initial sales to gain deeper customer insights and refine their product offerings, rather than hastily hiring a sales team. This hands-on approach equips founders with invaluable experience and understanding of their market.
Adam also cautions against common hiring missteps in building a sales team. He advises founders to avoid recruiting experienced sales personnel prematurely, especially those accustomed to different sales environments, which could lead to ineffective sales strategies.
The conversation takes a deep dive into optimizing sales calls and demos. Adam advocates for a structured approach in sales conversations, focusing on building rapport and understanding the customer\'s core problems, thereby positioning the product as an apt solution. He recommends concise, narrative-driven product demonstrations, emphasizing the product\'s ability to solve specific customer issues.
This episode is a must-listen for any entrepreneur aiming to steer clear of common sales pitfalls. Adam\'s insights provide valuable lessons in sales, customer engagement, and strategic business development, making it an essential resource for founders looking to refine their sales approach.
In this thought-provoking episode, Chris Beall masterfully delves into the nuances of trust in B2B cold calling. He uncovers the connection between ancient wisdom and successful cold calling strategies, emphasizing the crucial first 7 seconds to dissolve fear and engage with tactical empathy. Chris challenges the common \'value-first\' approach, advocating instead for deep human connections, which are fundamental in cold calling success.
Rich with anecdotes, Chris highlights the significant role of personal interaction in cold calling, not just for sales but also as a tool for gathering vital market intelligence. Joined by Jim Rembach, the discussion pivots to the critical importance of trust in cold calling, where B2B decisions are often made or broken, and maps the buyer\'s journey from initial apprehension to final commitment.
Discover why building trust in cold calling surpasses digital shortcuts and learn why genuine curiosity is a potent weapon in your sales arsenal. Tune in to episode 585 to absorb Chris Beall\'s transformative insights and command your B2B market through masterful cold calling. Don\'t miss this deep dive into the art of cold calling--listen to B2BDM today!
In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation, particularly in the B2B space. Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities.
As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. We explore the essential components of building a strong digital presence, the role of educational content, and the strategic use of social media and SEO. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.
Welcome to another episode where today we delve into the critical world of Cost Per Closed Lead (CPCL) and how you can drive your CPCL down while maximizing lead value. As the lifeblood of any B2B marketing strategy, leads represent potential revenue; but not all leads are created equal. In this episode, we will uncover the secrets to not just generating more leads, but enhancing the quality and profitability of each one.
From sophisticated lead nurturing tactics to refining your sales funnel, we will explore how top marketers and sales teams bridge the gap between quantity and quality. We will provide you with actionable insights and proven strategies to help you measure, analyze, and ultimately lower your CPCL. Join us as we reveal how to make each lead count by maximizing its value - transforming your marketing efforts into a high-octane engine of growth. Whether you\'re a seasoned marketer or just starting, prepare to rethink the way you approach lead valuation and conversion.
In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.
Our conversation with Wil uncovers key strategies for elevating your SEO using behavioral economics principles, highlighting the intersection of data-driven approaches with human-centric marketing. He emphasizes the pivotal role of trust, authority, and expertise in crafting digital content that resonates with real people.
Join us as we navigate the challenges and benefits presented by current SEO trends, gaining actionable insights that can shape your content creation endeavors. In this enlightening episode, Wil also shares his foresight on the future of SEO and imparts invaluable advice tailored for individuals and businesses alike.
In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. Mike Maynard explores the importance of both quantitative and qualitative data in understanding customer behavior and driving decision-making. They emphasize the need for marketers to embrace data-driven strategies rather than relying solely on creative instincts.
Maynard highlights the shift in B2B marketing strategy, urging marketers to move away from a narrow focus on target audiences and instead consider the wider decision-making unit or buying committee. He emphasizes that customers are not just looking for products, but for reliable suppliers who can provide value-added services. This insight challenges traditional marketing approaches and encourages marketers to think holistically about the customer journey.
The conversation also touches on the impact of technology on marketing. Maynard shares his perspective that technology changes processes rather than entire functions. He predicts that technology will revolutionize content creation and data analysis, making them more efficient and effective.
Throughout the episode, Maynard\'s expertise shines as he provides valuable insights and practical advice for B2B marketers. Listeners will gain a deeper understanding of the importance of data in decision-making, the evolving nature of B2B marketing strategies, and the potential impact of technology on the industry.
Tune in to this episode of \"B2B Digital Marketer\" to gain valuable insights from Mike Maynard and discover how data and creativity intersect in the world of B2B marketing. Don\'t miss out on the opportunity to enhance your marketing strategies and stay ahead in the ever-changing digital landscape.
In this episode of B2B Digital Marketer, we delve into the power of user-centered design and its impact on organizational growth. We explore the importance of understanding user needs and avoiding costly mistakes. The episode highlights the significance of organizational alignment and breaking down silos for a seamless customer experience. We also discuss the value of experimentation and disruption in large companies, emphasizing the need for a portfolio of experiments. Additionally, we touch upon the challenges of legacy systems and the importance of embracing disruption and focusing on the user. Overall, this episode provides valuable insights for B2B marketers looking to fuel business growth through user-centered design and innovation.
In this episode of B2B Digital Marketer, Dustin Tysick explores the power of social proof and the psychology behind referrals and network recommendations. Jim and Dustin explore how companies like Amazon and Clicks have leveraged social proof to achieve explosive growth. They delve into the importance of addressing imperfections and authenticity in testimonials, as well as the art of interviewing to create genuine conversations.
The discussion also touches on the evolving landscape of social proof, where relying on personal networks and feedback becomes crucial in decision-making. However, the potential for pay-to-play scenarios and the need for transparency are highlighted. The episode concludes by emphasizing the significance of understanding psychology and building authentic relationships through non-scripted, natural interactions.
You will gain valuable insights into the psychology behind social proof, the impact of testimonials and referrals, and the art of conducting engaging interviews. Whether you\'re a marketer looking to unlock the power of social proof or simply interested in understanding the psychology behind consumer behavior, this episode offers valuable takeaways. Tune in to B2B Digital Marketer to explore the fascinating world of social proof and its impact on digital marketing strategies.
In this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. He emphasizes the importance of aligning your message with your prospects for maximum impact. John highlights the need to break free from assumptions and truly understand your audience\'s needs. He also stresses the significance of being present when customers are ready to buy, surrounding them with your brand\'s message. Thought leadership and targeted marketing campaigns are key strategies for success. By developing a unique position and delivering a compelling message, businesses can stand out in a crowded marketplace. Overall, John Gumas provides practical advice for effective B2B digital marketing.
In this episode of B2B Digital Marketer, we delve into the importance of prospect experience in B2B lead generation. Dan McDade highlights how prospect experience can be a game-changer in attracting and converting customers. We explore success stories like Harry and David, uncover the battle between sales and marketing for more leads, and discuss the power of nurturing and targeting the right audience. We also touch upon the hidden costs of neglecting prospect experience and the impact of employee turnover.
Join us as we navigate the stepping stones of relationship building and the crucial connection between sales and buying processes. Plus, we unlock the power of insights and personalization at scale for B2B companies. Tune in to gain valuable insights on improving your prospect experience and boosting your lead generation efforts.
In today's episode of B2B Digital Marketer, we welcome Simon Severino to delve into the essentials of a robust go-to-market strategy. Simon Severino underscores the importance of focusing on elements we can control, especially in an ever-changing business landscape. He sheds light on the vital role that daily habits and effective time management play in steering a business toward success.
Beyond just crunching numbers, Simon Severino also touches on the emotional aspects that drive business growth. He introduces the idea of bottleneck analysis and stresses the need for structured frameworks to execute plans effectively.
As we navigate through volatile markets, Simon Severino offers actionable advice on how organizations can adapt to stand out and seize more market share. Tune in to gain invaluable insights on planning for the unpredictable, the emotional dynamics in business, and strategies for making a significant impact in B2B digital marketing.
In this episode of B2B Digital Marketer, we explore the key elements of creating higher-converting B2B websites. We emphasize the importance of user experience research and understanding customer behavior. By knowing why users visit your website, how they compare your product, and what factors influence their buying decisions, you can optimize your site for better conversions.
Additionally, we discuss the power of education in motivating customers and converting leads. We also touch on the significance of continuous campaign optimization, embracing change for business growth, and the role of innovation in enhancing user experience. By focusing on personalized conversion flows, effective form design, and targeted research, you can expand your user base and drive business growth. Overall, this episode provides valuable insights into building strong brands, improving conversions, and differentiating your product through user experience.
In this episode of B2B Digital Marketer, we delve into the fascinating world of primal storytelling and its impact on converting more customers. Join us as we explore the role of emotions, primal urges, and social influences in decision-making and buying behavior. Discover how human connection influences buying behavior and why being part of a tribe is a primal urge we all possess. Learn how to tap into these driving forces of human behavior to create meaningful content and build trust with your audience. Don't miss out on this insightful episode that will transform your digital marketing strategies!
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In this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. She highlights how Workramp stands out by focusing on not just product innovation, but also on providing a great customer experience and building a strong community.
WorkRamp's software helps teams improve their job performance and provides training across organizations. Jack emphasizes the need to collect and act on customer feedback, using tools like Gong to gain insights into customer preferences. She also discusses the importance of transparency and visibility in implementing customer insights and how WorkRamp incorporates customer feedback into their product development and marketing strategies. Jack also shares how WorkRamp invests in building relationships with customers, empowering them to share their stories and be thought leaders. She stresses the value of curiosity in making business decisions and aligning marketing goals with pipeline and revenue targets.
Jack also highlights the importance of customer retention and expansion, and how WorkRamp fosters a sense of community through their VIP Slack and WorkRamp Learn events. She emphasizes the role of data in driving marketing programming changes and the significance of qualitative information such as referrals and word-of-mouth.
Overall, this episode provides valuable insights into how WorkRamp prioritizes customer experience, community building, and data-driven decision-making.
In this episode of B2BDM, Eric Quanstrom delves into the intricacies of lead generation and its pivotal role in modern marketing. He explores the dynamic nature of marketing strategies and the simultaneous relevance of unwavering, foundational principles. The conversation highlights the challenge of making informed buying decisions in an information-saturated market and underscores the power of brand familiarity.
Eric emphasizes the crucial role personal networks play in achieving initial sales for startups, as well as crafting compelling go-to-market strategies. He also illuminates the growing influence of AI in marketing and navigates through the complex issue of attributing what precisely fuels B2B sales.
Throughout the podcast, Eric provides valuable insight into the formulation, testing, and refinement of hypotheses to pinpoint the most lucrative investment channels and build robust brand awareness. In conclusion, he stresses the importance of distinguishing between the constant and evolving elements of marketing, all the while acknowledging the inevitability of change in the B2B landscape.
On this episode of B2BDM, we are honored to have Allen Adamson with us to talk about the importance of looking beyond the product to offer extraordinary experiences in B2B sales. Allen emphasizes the need to identify new problems, focus on specific touchpoints in the customer journey, and partner with others to provide better solutions.
In addition, he discusses trends in renting rather than buying and the need for businesses to constantly relearn and stay open to change. This episode offers valuable insights and takeaways for anyone in the B2B world looking to improve their customer experience and stay ahead of the competition.
In this episode of "5 Reasons Demand Generation Fails," our guest Deanna Shimota shakes up the old idea that low-quality leads are worth your time. She points out that many marketers choose quantity over quality, wasting time on leads that aren't likely to buy. Instead, Deanna argues that businesses should focus on high-quality leads to grow their sales.
She also talks about the ins and outs of marketing, reminding us that good things take time and that it's important to set long-term goals. She gives helpful advice on how to make a strong online presence, create engaging content for your target customer, and find your own unique space in the market.
Plus, Deanna shares tips on how to pick the right marketing person for your team, and the latest ways to work with others and grow your audience. If you're trying to build a solid marketing plan for your business, this episode is one you can't miss.
In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Discover how to unlock the potential of your brand identity and create a unified go-to-market messaging strategy that resonates.
Kate shares her insights on developing an authentic branding approach that encourages sales and marketing teams to work collaboratively. Learn about navigating different communication styles among team members and how to effectively update sales materials to reflect your simplified messaging. Throughout the discussion, Kate emphasizes the need for striking a balance between providing a framework for sales reps and allowing them the freedom to infuse their personality into the brand messaging.
In this episode of B2B Digital Marketer, we dive into why many potential customers disengage and don't make a purchase, wasting both the vendor’s resources and their own team’s resources.
We learn from a machine learning analysis of 2.5 million recorded sales calls that no decision loss is a silent killer of sales, even though the customers are convinced of the value of the solution.
We discuss two biases - status quo bias and omission bias - that can contribute to no decision loss, as well as the fear of failure that underlies omission bias. We explore different techniques such as the Jolt method and pings and echoes to address indecision in customers.
We also examine the importance of focusing on converting lost deals into opportunities, and the impact of proper expectations setting, being a buyer's agent, building trust, and demonstrating expertise in complex B2B sales.
In this episode of B2B Digital Marketer, we explore the concept of value proposition and how it's more than just an elevator pitch or value positioning statement. Our guest speaker shares insights on the importance of identifying every point of value for prospects and clients and radical approaches to understanding ideal customers. We discuss the obstacles of inertia, how to overcome them, and the importance of social proof, empathy, and clarity in messaging.
Join us as we learn about the benefit of the benefit and how it's crucial to be radically relevant in conversation while keeping cognitive fluency in mind. Understanding the brain's response to messaging and how to structure it for pain points and opportunities for success is key in B2B sales.
In today's episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. We dive into the topic of "5 Silly Things Digital Marketers Do" and provide insights on how to improve your marketing strategy.
Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn't directly related to your product or service, and how this can help engage and captivate your audience. We also discuss the pitfalls of striving for perfection and the benefits of adopting an agile marketing approach. In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold.
Throughout the episode, we explore various strategies for creating content that resonates with your audience and fosters loyalty. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. Listen in as we uncover the "5 Silly Things Digital Marketers Do" and learn how to overcome these common marketing mistakes.
In a world where B2B competition is fiercer than ever, businesses need to find innovative ways to stay ahead. One crucial factor to achieving success is aligning your sales and marketing teams. Our latest podcast guest, Dacia Coffey, author of "Corporate Caffeine," shared her insights on how B2B companies can benefit from aligning these two departments to supercharge their growth.
One of the key takeaways from the conversation was the concept of "smarketing." This approach involves merging sales and marketing to create a unified team with shared goals and KPIs. By fostering collaboration and breaking down silos, businesses can improve communication, enhance customer experiences, and ultimately, increase revenue.
In this episode, Dacia Coffey shares a few top tips for aligning sales and marketing teams. Tune in to our podcast and discover how your B2B organization can benefit from her expertise and experience.
One of the biggest challenges facing B2B sellers today is meeting their quota. In fact, according to recent research, 67% of B2B sellers are not meeting their quota. This is a significant increase from previous years and a worrying trend for businesses.
Steve Weinberg believes that the key to becoming a master sales pro is to focus on the fundamentals of sales. He emphasizes the importance of building relationships with customers, understanding their needs and pain points, and providing solutions that meet those needs. He also stresses the importance of continuous learning and self-improvement to stay ahead in a constantly evolving industry.
During the podcast, Steve shares some practical tips and techniques that sellers can use to improve their sales performance, such as how to create a compelling value proposition, how to handle objections, and how to close deals effectively.
If you're a B2B seller struggling to meet your quota or looking to take your sales performance to the next level, this episode is a must-listen. In this episode, we learn valuable insights from Steve Weinberg on how to become a master sales pro and exceed quota performance.
Finding and retaining good salespeople can be a challenge in today's business landscape, where traditional seller-buyer relationships are no longer as effective. Research shows that 67% of B2B salespeople fail to meet their sales quota, and it's becoming harder to connect with decision-makers in larger and more dispersed buying teams.
To address these challenges, companies can leverage the power of alignment marketing. Alignment marketing is a marketing strategy that aims to create a connection between a brand and its target audience by aligning the brand's values, beliefs, and goals with those of the audience. By using the alignment marketing formula, brands can build deeper connections with customers, leading to increased customer loyalty and satisfaction.
Moreover, alignment marketing can help attract and retain good salespeople. By creating a culture that aligns with the values and goals of potential sales hires, companies can attract top talent who are passionate about the brand and its purpose. The alignment marketing formula can also help in retaining good salespeople, as they will be more likely to stay with a company that shares their values and goals.
In summary, the alignment marketing formula can help companies find and retain good salespeople by creating a culture that aligns with their values and goals. By using this approach, companies can also build deeper connections with their customers, leading to increased customer loyalty and satisfaction.
In this episode of our podcast, we're excited to welcome Stacey Hall, a seasoned sales leader with over 20 years of experience. Stacey has worked with some of the biggest brands in the industry, and has successfully built and led high-performing sales teams. She is also an expert in alignment marketing, a strategy that can help companies find and retain good salespeople.
Stacey will share her insights on the challenges facing salespeople today, and how companies can leverage alignment marketing to overcome these challenges. She will also discuss how to create a culture that attracts top sales talent and retains them for the long term.
The success of a business is a shared interest for employees, entrepreneurs, and CEOs alike - a positive return on their investments and efforts. However, the demands of running a business can sometimes cause us to lose sight of the key factors that contribute to success.
In this episode, we explore the 6 crucial returns that serve as markers of business success. Our expert guest, Preston Brown, shares his valuable insights and lessons learned on his own journey to success. He'll reveal the metrics that matter most for driving positive results.
Tracking these 6 returns can help measure your business performance and guide your efforts towards your goals. Whether you're just starting out or already established, they serve as a useful tool to help you achieve the success you're striving for.
Having trouble finding solutions to business problems is a common experience among entrepreneurs and business owners. Sometimes, it's easy to lose sight of the bigger picture or the obvious solutions that are right in front of us. This is because we get so focused on what we are trying to accomplish.
However, most of the time, the answers are right in front of us. It is helpful to have someone assist us in seeing them. Consider it like cleaning a dirty window. Having grime and dirt on it makes it difficult to look through it. However, after cleaning it, you will see the answers clearly.
In business, it's critical to understand that when we get blocked, it's not just affecting us but everyone in our organization and everyone we touch. As a result, it is important to take a step back from everything you do and get a fresh perspective. It may be worthwhile to obtain advice from a mentor or business coach or simply to take some time off to consider things afresh.
When we're able to see the answers that have been right in front of us all along, we're able to make the necessary changes and move forward. It's important to remember that this happens in all periods and all parts of life, not just in business. So, next time you find yourself stuck, remember to take a step back and look at the bigger picture. The answers might be right in front of you.
In this episode, Gary Geiman shares with us three secret roadblocks to business growth that may be affecting your business or organization. Examine whether you are experiencing them right now and find the answers that you are looking for.
In today's fast-paced and constantly evolving business world, it's essential to regularly reevaluate and update our marketing and sales strategies. That includes improving or replacing outdated tactics that are no longer working.
Trying to push products or services aggressively on potential customers is an old-fashioned approach to selling. Rather than focusing on building relationships, modern sales strategies usually prioritize understanding potential customers. The consultative selling approach works best in today's market because it builds trust and helps you develop long-term relationships with customers.
It's also becoming increasingly difficult for marketers to succeed with mass mailings and cold calls. Instead, they're finding success with targeted, personalized, and relevant marketing. As a result, you can use data to segment and understand your target audience, and you can use content marketing, social media marketing, and email marketing to connect with them.
We need to make sure that we're using the most effective sales and marketing strategies in today's market by reevaluating and updating our strategies regularly. It's easier for us to connect with and serve customers when we ditch outdated tactics and use modern techniques.
In this episode, we have the pleasure of speaking with Todd Caponi, author of the bestselling book 'The Transparent Sales Leader'. Our discussion with Todd will focus on his innovative approach to sales and marketing that emphasizes transparency as a fundamental component. As Todd shares insights from his book and real-life examples, he will illustrate how honesty and openness are crucial to increasing trust, loyalty, and sales with potential customers.
Whether you're a salesperson or a marketer looking for ways to increase your effectiveness and build lasting relationships with your customers, you won't want to miss this episode with Todd Caponi.
Most companies and executives don't really understand what marketers bring to the table. A marketer's efforts are often unknown and unrecognized and the people are often misunderstood or misrepresented. To some, the role of a marketer is often interchangeable - lumped up into one single role - if they're a marketer, then surely they can write or build a website. As a result, the outcomes that they are judged on are often just based on the basic and non-essentials, and marketing has become one of the roles or departments that have been considered non-essential.
But is marketing really non-essential? As you will see in the interview, it's the exact opposite. Marketing is the ultimate cross-functional organization that often acts as the underbelly of the whole company. Their influence extends throughout the whole organization, and their contributions greatly affect the success (or failure) of the company.
Leaders and executives need to understand that they need to empower their marketers. They need to have a go-to-market strategy in place. It’s more than just the mission and vision of a company. There has to be a commitment to a set plan to bring in more leads and drive growth and revenue to the organization.
What are the signs of a successful marketer? How can marketers make it clear what it is they bring to the table? What is the one thing marketers need to succeed?
In this episode, Christina Del Villar sheds more light on this topic and shares with us the one thing marketers need to succeed (and several more).
There are a few key characteristics that can help you determine if you are a savvy marketer. First, a savvy marketer is always learning and staying up-to-date on the latest marketing trends and techniques. They are willing to try new things and are not afraid to experiment in order to find new and effective ways to reach their target audience.
In addition to gaining knowledge and experience, it's also important to develop the key skills that are essential for success in marketing. This includes strategic thinking, creativity, analytical ability, and the ability to communicate effectively with both internal teams and external stakeholders.
Overall, becoming a savvy marketer requires a combination of education, experience, and skill development. By taking these steps and continually learning and improving, you can become a savvy marketer and succeed in the field.
In this episode, Avi Kumar sheds more light on how you can test yourself and your ability in regard to being a savvy marketer. How can you know you're a savvy marketer? And what does it take to become one?
Email has changed. In today's world, we're dealing with a lot of conditions and situations that we've never experienced before - including email.
The majority of organizations struggle with their email marketing and aren't getting the conversions they want. The open rate of their emails continues to decline. In spite of all the changes, email remains one of the top-performing channels for organizations. So how do you do it properly post-pandemic? Is it still used in the same way as it was before the pandemic? How does email contribute to lead generation or lead nurturing?
In this episode, Emily McGuire shows us how to use email more effectively in a post-pandemic world. Using modern email strategies for lead nurturing, she explains to us how to nurture leads effectively.
Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. Increasingly, companies are seeking ways to stand out from the crowd, and event marketing is an excellent starting point. In addition to providing new channels and methods for connecting with future and returning customers, event marketing allows you to collect customer data from other sources. This allows you to get to know them prior to the event so that they can be treated as individuals rather than just part of the crowd.
There are, however, some marketers who do not get every event right. Events are often misunderstood, and people make mistakes. Event marketers of the future must stay ahead of the event marketing game in order to succeed. What is the best way to do it? How should we go about it?
In this episode, Jonathan Kazarian points out some of the top mistakes event marketers make and shows you how to avoid them.
Marketing is filled with a sheer amount of noise. For the last decade, marketers have become expert broadcasters - from blogs, articles, podcasts, videos, social media, ads, and websites. There is no shortage of information. It’s overwhelming. And the COVID situation has 50x the noise. It seems like you have to be a master of psychology to stand out and make a difference.
In a world where we’re all vying for attention, how do you grab your ideal client’s attention and evoke a response? How can you deliver true value? How can you set yourself apart and be different?
In this episode, Daniel Priestly shares with us quiz funnel marketing and 5 reasons why quiz funnel marketing sucks. You’d be surprised to learn how most people apply quiz funnels (or scorecards) wrong. Learn from their mistakes, and you can craft your own scorecards more effectively.
Life is finally starting to return back to normal - a new normal. Everyone is going back to face-to-face. However, things will not be the same. We won’t be going back to the pre-pandemic past. As humans, we change, we adapt, and we will be doing things differently moving forward into the coming years.
For B2B events, things are also looking a bit different. With virtual and hybrid events getting more popular, people have more flexibility in their event choices, and as B2B marketers, we have to learn to be agile and resilient and learn to adapt to these ever-changing needs. Things will be different. We won’t be doing the same things again. Looking forward, what’s new for B2B events in 2023? How can we take advantage of these changes and make the most impact in the upcoming years?
In this episode, Brianna Haag shares her valuable thoughts and insights on what’s new for B2B events in 2023.
Customer Relationship Management (CRM) technology is one of the most basic and foundation tools that digital marketers use to manage customer relationships and interactions with potential customers. At some point in time, all marketers will have had some kind of interaction with a CRM. In fact, running a business without one is costly.
However, just having a CRM does not necessarily guarantee success. How you use it matters. Various studies have put the CRM failure rate around 18% to 69%. So, why do we have this high failure rate? What are marketers doing wrong? Why does CRM fail, and how do we fix it?
In this episode, Jeroen Corthout, Co-Founder of Salesflare.com, shares his insights on why CRMs fail and how you can fix them in your business.
Customer Relationship Management (CRM) technology is one of the most basic and foundation tools that digital marketers use to manage customer relationships and interactions with potential customers. At some point in time, all marketers will have had some kind of interaction with a CRM. In fact, running a business without one is costly.
However, just having a CRM does not necessarily guarantee success. How you use it matters. Various studies have put the CRM failure rate around 18% to 69%. So, why do we have this high failure rate? What are marketers doing wrong? Why does CRM fail, and how do we fix it?
In this episode, Jeroen Corthout, Co-Founder of Salesflare.com, shares his insights on why CRMs fail and how you can fix them in your business.
By analyzing your B2B sales funnel, you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better.
Depending on the business, a sales funnel can have three or more stages. Despite the fact that there is no one-size-fits-all model, basically, all sales funnels function similarly.
An organization can use the sales funnel as a tool to visualize and quickly understand the process of turning a potential customer into one who pays.
In this episode, Itamar will discuss the five must-haves of B2B marketing funnels.
By analyzing your B2B sales funnel, you will not only be able to generate more sales, but it also enables you to improve your sales processes, which will enable you to understand your customers better.
Depending on the business, a sales funnel can have three or more stages. Despite the fact that there is no one-size-fits-all model, basically, all sales funnels function similarly.
An organization can use the sales funnel as a tool to visualize and quickly understand the process of turning a potential customer into one who pays.
In this episode, Itamar will discuss the five must-haves of B2B marketing funnels.
The art of effective marketing is difficult to get right. Between creative needs, limited budgets, and platform decisions, marketers have a lot to manage when developing their marketing strategy.
The biggest determinant of efficient marketing, however, is your target market.
If you’re not properly targeting your target market, your sales pitches and marketing campaigns will likely fall on deaf ears. You might as well not be marketing at all.
The biggest difference, though, is between individual consumers and businesses. It is common for some companies to cater to individual shoppers, while others cater to companies and organizations.
The marketing of goods and services to businesses is very different from that of individual consumers. That’s why an entirely new approach to marketing exists.
In this episode, Derek talks about being customer-centric and tailor-making solutions to the problems presented by the clients.
One of the most significant goals of B2B sales and marketing teams is to be able to generate valuable leads that will convert into clients. This is no easy task, but if done correctly, it will help your business beat the competition and grow tremendously.
It is critical to your organization's success that you find a high number of quality leads. There is no point in pursuing unqualified leads who aren't truly interested in your services, and having no leads is completely ineffective.
In this episode, Jessica will speak about not recommending firing your sales team but rather reinventing your strategies for sales.
Finding the most suitable B2B marketing agency for your business can be an overwhelming task. The industry is extremely competitive, and finding the right advertising and digital marketing agency can be a daunting process. A large number of websites, profiles, and content are available, so how do you decide which one is right for you? Searching for an agency can quickly spiral out of control when you factor in how long it takes to schedule a phone call or meeting.
As B2B Digital Marketers, how can you protect yourself from hiring an ineffective marketing agency? Efforts are being made to prevent these mistakes. What are the steps and solutions taken to address them?
In this episode, John Bertino will discuss methods to avoid being burned in the process of hiring the wrong marketing agency.
Adapting to new ideas has the potential to drive a company’s success. In order to be innovative, it will require a specific mindset and process that will enable the company to be open to new ideas.
As B2B Digital Marketers, what are the innovations that your company is engaged in to enhance the products that you have? What steps will be taken to improve the service provided to clients? What adjustments will be made?
This episode features Matt Young discussing how you can improve your product through innovation.
Mergers and acquisitions (M&A) is a tool that drives growth in a company. If you are looking to drive that growth, you know that business valuation is an important aspect of it. One of the key drivers for B2B digital marketing is business valuation.
As B2B Digital Marketers, what are you doing as far as business valuation is concerned? How are you positioning your company to be more attractive? What are the strategies and models you need to put in place to ultimately drive the growth you are looking for?
In this episode, Kison Patel shares different ways how you can get the most value for your business.
The task of creating budgets has always been a complex endeavor. Even before the lockdown, the effectiveness of marketing budgets has been on a decline, and now that we are coming out of the lockdown, budgets have become even more challenging.
The majority of marketers don’t realize that half (or even more) of their budgets are being wasted on things that don’t bring returns on their investment. As a B2B Digital Marketer, you have to see to it that you are getting the results you want on your bottom line and understand what you should be doing differently. Nowadays, the stakes in digital marketing are much higher than they used to be, and the task of digital marketing has become more complex. A one-size-fits-all solution simply won’t make the cut. You have to be more targeted and more deliberate when it comes to your strategy, and therefore your budget.
In this episode, Brian Walker shares five things that you need to look at in your B2B digital marketing that may be burning half or more of your budget.
B2B buyers are looking for partners that can help grow their business. They are looking for solutions to their problems. As B2B digital marketers or sellers, you have to understand how you can effectively communicate your solution to them so you can close the deal and have a successful relationship together.
However, most of the time, you are stuck with the jargon, and you are not able to communicate effectively the value that your partnership can give to your customers, and so the deal does not go through.
How do you solve this problem? How do you speak the language of B2B executive buyers?
In this episode, Dr. Stephen Timme shares exactly how you can speak the language of B2B executive buyers and the changes you need to make in order to achieve your desired results.
The digital landscape has grown fiercely competitive. Companies are publishing more blogs, articles, and content by the hour. What’s worse is, that good content gets sucked in with bad content, and standing out from the noise gets immensely harder.
If you’re going to succeed as a B2B digital marketer, you need a plan. You need a good content strategy.
However, what worked 2-3 years ago may no longer work today. Simply sticking to the same old marketing tactics doesn’t work anymore. You need to adapt. You need to change. There is an optimal and relevant way to create high-performing B2B content strategies today.
In this episode, James Scherer shares insights on how you can create high-performing B2B content strategies and achieve the business results you want.
Content marketing is a necessity in this day and age. If you want to stay ahead of the competition, then you need to have a good content marketing plan in place. Planning for 2023 starts as early as now. However, some strategies may not necessarily work. Just because it worked 5 or 10 years ago doesn’t mean it’s going to work today. You need to ditch some B2B content strategies for 2023.
In this episode, Mark Raffan shares the top B2B content strategies to ditch in 2023. He also shares the mindset shift that needs to take place and the psychology behind understanding your clients better.
64% of marketers believe that word-of-mouth is still the most effective form of marketing. Nothing can beat a client’s trust in a friend rather than traditional media.
In this case, referral marketing comes from word-of-mouth marketing, which is probably the oldest form of advertising that exists. Referral marketing is a blend of organic content, community marketing, and influencer marketing. Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands. Referral marketing blends perfectly with brands that have a clear customer-centric approach, making it affordable for companies of any size to attract new customers while retaining existing ones.
However, most organizations are not utilizing this form of marketing enough nor realize how powerful it can be. At the end of the day, whether you are a B2B organization or a B2C organization, we are all humans, and it all comes down to psychology and understanding what drives your customers.
So, in this episode, Raul Galera shares how you can build the best B2B referral program for your business and get more clients.
Marketing automation software allows brands to automate certain marketing tasks such as email marketing, social media campaigns, and targeted ads. The software allows brands to create rules and triggers that will automatically send out the desired marketing content when certain conditions are met. Marketing automation software can be an extremely valuable tool for businesses. By automating certain processes, businesses can see a significant increase in their productivity and ROI. Additionally, marketing automation software can help businesses to better engage with their customers, leading to increased sales and revenue. When it comes to marketing automation, there are a lot of software options to choose from. It can be difficult to determine which option is the best for your business. You need to find software that will automate tasks and make work more efficient. In this episode, Lauren Kennedy shares two of the most popular marketing platforms available today and why their use may suck for your business. Learn how you can optimize your marketing process and get the most out of Hubspot and/or Salesforce.
Businesses have had to change the way they reach consumers in order to keep up with the times. Gone are the days of relying solely on print and television advertisements. In their place, businesses are turning to digital channels as a way to interact with potential and current customers. And it's paying off-digital interactions are now seen as two to three times more important than traditional sales interactions.
However, this shift has not come without its challenges. Businesses often find themselves struggling to keep up with the ever-changing landscape of digital marketing. Additionally, they can find themselves wasting time and money on strategies that don't work or that aren't applicable anymore. To make matters worse, many businesses rely on outdated methods when crafting their digital marketing strategy.
In order to be successful in this new era, businesses need to adapt their strategies and tactics to match the changing consumer behavior. So, in this episode, Michael Buzinski shares the common reasons why B2B service businesses fail at digital marketing and how you can avoid making the same mistakes.
The pandemic created a huge change and increase in complexities to the point that there is no more going back to the old way of doing business. One such change is search engine optimization. Before, it would usually be assigned to an IT person or a web developer, or someone involved in computers. But nowadays, with the majority of marketing being digital, SEO has become one of the primary domains that B2B marketers must have expertise in. Not only is it the basis for organic search growth, but the algorithms are also becoming more and more complex to the point of understanding every nuance of human language.
As B2B marketers, if you want to expand your reach and make an impact on your target audience, you must be asking the right questions. In this episode, Jon Lightfoot shares 3 questions you should NOT be asking as he also shares with you some of the best practices and strategies for search engine optimization.
A Chief Marketing Officer is a catalyst for inspiration. They have the power to drive their organization forward with creativity and innovation. They can create an environment where employees are encouraged to develop new ideas and products.
Nowadays, a CMO is required to have more than just the average skill set. They must be able to personalize their messaging and cohesively fit it into the needs and demands of their audience. Additionally, they need to be more organized and creative in order to inspire their employees and resellers. They have to instill more motivation and leadership into their employees. They should have a clear understanding of their audience and be able to communicate with them effectively. Additionally, they should be able to identify and understand customer needs in order to drive business growth decisions.
Being a high-growth CMO is a challenging role. A CMO must be able to lead their team, set and achieve goals, increase revenue, and more. So, what traits and qualities do a high-growth CMO needs to have?
In this episode, Mark Donnigan shares 5 vital traits of high-growth CMOs that you need to develop in order to become more successful.
Content marketing is a complex process that takes a lot of time and effort. However, with AI technology, the role of humans in content marketing can be improved dramatically. For example, AI can be used to improve content production by understanding market trends and recommending topics for content. In addition, AI can also be used to improve content promotion by identifying relevant users and extracting contact information automatically. As a result, using AI technology can help businesses save time and effort in content marketing.
Using AI the right way can actually help improve results in multiple aspects of your content marketing. For example, you can use these tools to save more time on manual tasks and present messages that your audience is more likely to engage with.
However, AI should not be relied upon to create content. The tools are helpful for correcting grammar and style, as well as implementing brand guidelines. But the human touch is still necessary to create interesting and engaging content.
Artificial intelligence is changing the way content is created and consumed. It is making an influential presence in the content marketing world, and businesses that don't embrace it will be left behind. AI-powered content can be a definite game-changer for your business, helping you to create better content, faster, and with less effort.
Therefore, in order to stay ahead of the curve, content marketers must embrace automation and digital strategy. This will allow them to create more engaging and higher-quality content while freeing up time for strategic thinking.
In this episode, Pankil Shah shares 3 common lies about AI in content marketing and some truths on how you can leverage the power of AI to create better content.
A lot of companies approach B2B social selling traditionally. There is very little personalization, and a lot of it is asking too much from the client. A lot of dysfunction has crept in because we’ve always done things in a certain way.
You have to understand that similar to relationship-building in the physical world, there is also a proper approach to relationship-building digitally. Only if you understand how to properly take this approach, especially in LinkedIn, can you find more success in your networking and content marketing.
In this episode, Richard Bliss shares the most common B2B social selling dysfunction and how you can eliminate them in your sales and marketing process.
Clients do not always make rational decisions. When they are faced with an uncertain situation, their judgment is usually clouded, and they rely on their emotions to make decisions. As a B2B digital marketer, if you want to help your client and offer the right solution, you have to cross that empathy gap and understand what they are truly feeling.
You have to be thinking of creating trust and creating rapport, which is based on emotions and goals. Only then will the information be useful.
In this episode, Dr. Gleb Tsipursky helps us understand what our clients are feeling and how to cross that empathy gap to truly connect with our clients.
In order to remain relevant in a global competitive landscape dominated by increasing global players, you'll need service packages with clear, measurable deliverables. Despite your ability to handle competition and lead your space, productization still needs to be considered.
By bundling your services into products, you can provide a better customer experience and serve more clients simultaneously while scaling your business.
When deciding whether to begin productizing your services, how would you know if you are ready?
In this episode, Eisha Tierney Armstrong shares how you can be ready, and how productization and product innovation can help you scale your services and ultimately grow your business.
How can you do B2B marketing differently? How can you break the mold and become innovative in your strategies and tactics in growing your business?
If you want the answer to that, then you have got to think differently from the rest and do uncommon thinking. Think of the ways B2B marketing has never been done before and pursue the path that many may have never tread before.
One such way of doing non-traditional marketing is through book publishing. Books are a great way to establish authority and credibility. If you are a B2B author then you may consider doing this as a major part of your marketing plan.
In this episode, Jim Knight discusses how to use book publishing and authorship as a way to do marketing differently using uncommon thinking, and doing things in a nontraditional way.
Every company has its own buyer persona system. Sometimes, they have more than one. But what does it take to be the world’s best buyer persona system? In this episode, you’ll find out how.
Your buyers’ voice matters, there’s no doubt about that. You have to truly understand them in order to offer the best solution. Unfortunately, we are sometimes unsure of how to truly relate to them. It's not about who they are. It’s about how they think!
In this episode, Stormie Andrews shares the world’s best buyer persona system and how it can help you craft the best messaging and attract your most valuable customers.
As B2B digital marketers, we strive to get our emails sent to our customers. We want them to open it and read it and act upon it. But recently, we’ve been seeing a decline in the click-through rates and the open rates of our emails. What could be going wrong? Why are these emails not being opened? What are these email deliverability myths and how can you truly get your email to your customer’s inbox?
In this episode, Tom Kulzer shares the most basic yet vital part of your email marketing strategy - humanness. Your customers are people, and you need to engage with them like people.
According to Tom, “Don’t get so caught up in the individual mechanics and the metrics. Do things that users care about and want to engage with, and at the end of the day, you’ll have a successful email marketing strategy.”
What is the Queen Bee Mindset?
In a beehive, the entire hive is operating for one purpose - the success of the queen bee that sustains and extends the hive through all the seasons. If you think about who is the queen bee - it’s not your boss or the CEO, it’s the customer. Are you obsessed with making sure they are happy and successful?
Customers are vital to the success of any business. As B2B digital marketers, are you taking good care of them?
In this episode, Erik Newton shares all about the Queen Bee Mindest and how you can apply it in your business and learn to have a “more fruitful harvest”.
Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month. There’s no doubt that podcasts have increased listenership and have become a great opportunity to find more leads and potentially grow your business. How do you tap into this new market and create opportunities for your business?
In this episode, Mark Colgan shares how you can get booked on podcasts, grow your reach, and potentially increase your revenue.
It sounds great to have an absolutely amazing product, an unparalleled service, and a bulletproof business model - and you not only know it is great, but that it could change a market, a life, or even the world.
However, there is just one problem: Others do not yet see its power or do not understand it.
It's always a challenge to translate a big idea into the language that motivates change. Creativity is not enough. You need action.
But that is exactly why Tamsen Webster is our guest today. In this episode, Tamsen Webster shows you how you can build your big business ideas and bring them to life.
Businesses have been shell-shocked from the onset of the pandemic. Until now, people are sitting back letting things happen, thinking they can do nothing about it. But if you are in B2B sales, you know you have to generate revenue. You have to push through and make things happen.
But how do you do that?
You have to understand and take a holistic approach to sales. It's not just about marketing versus sales anymore. It's the overall system.
In this episode, Ken Lundin shares his wisdom on how you can accelerate B2B sales and grow your brand by taking a holistic approach to sales.
Start-ups and organizations oftentimes encounter strategy-to-execution gaps that disconnect them from where they are to where they want to be. The five disconnects or gaps are:
- The “Define-Minimum” Gap
- The Product/Market Fit Gap
- The Customer Voice Gap
- The Process Gap
- The Measurement Gap
Unless you are able to conquer these gaps, achieving success will be difficult. In this episode, Helen Yu shares what it takes to conquer some of these gaps and accelerate growth in your business faster.
60% of B2B content never gets used and never gets seen. We live in a world where content is constantly being churned out, and junk content is all over the place.
How do you stand out in that sea? How do you differentiate yourself and develop a brand personality that is unique to your customers?
Differentiation is vital nowadays because B2B and B2C customers have the ability to change vendors quite easily. If you want your business to be sustainable, your marketing strategy needs to stand out and truly deliver value to your customers.
In this episode, Margie Agin shares how your business can go through that transformation and develop a brand personality that makes your business truly stand out and breakthrough.
Marketers, as well as business owners, all strive to achieve results. This is why we implement SEO: to increase our business' bottom line.
However, this focus on results often leads to gaming and manipulating the system. As a result, most practitioners today have bad habits and bad practices that are not just ineffective but also unethical.
SEO can be done better - it can be done more effectively and ethically, leading to better results and a better experience for both the user and the business owner.
In this episode, Steven Wiideman shares with us the best SEO practices you can use to drive more traffic to your website and increase your business' profits.
There are so many risks involved in building a business on top of social media platforms. Yes, there may be a lot of “people” there, but you are bound to their ever-changing, inscrutable policies. You never know the changes in the algorithm that may happen in the future. If you are going to build your business, build it on your own land - don’t build on borrowed land.
In this episode, Ana Raynes shares why it is vital for businesses to have their own digital space and how you can run independently from these platforms and not be so reliant on them.
What is a press release?
You often think of newswires and dot matrix printers spilling out the content inside a newsroom. Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media.
But are these perceptions accurate?
You’d be surprised to know that there is actually an entire industry behind it where people are finding success. It’s actually still relevant in today’s age of social media.
In short, press releases still work!
If done right, it might actually be the most effective strategy for your business. And as a B2B Digital Marketer, you have to consider how to do press releases correctly and the opportunities you can gain from them.
In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media.
People are loyal to brands that they love. They love the great value and customer experience that these brands bring. By embracing digital and undergoing a digital transformation, companies can use resources they could not use before and deliver a positive experience beyond what the customer expects.
In our world today, customers live digitally. So if you want to deliver the same positive customer experience that most of these brands bring, you have to go through a digital transformation.
But digital is not just about using the latest and most popular tools. It's about being founded on customer experience and being able to solve the customer's problems. Listen to this episode as Howard Tiersky guides you in undergoing this transformation and becoming a brand that your customers love.
The customer’s needs are always changing, and the marketing landscape is always evolving. As an entrepreneur or a small business owner, it’s important to stay up-to-date and to stay ahead of your competitors. But your time and resources are limited. You can’t do everything. How can you automate the process but still stay ahead? Enter HelloWoofy - a smart marketing dashboard for small businesses and underdogs.
Arjun Rai shares his knowledge and expertise on digital ma
A company is only as good as its people. The right team member is crucial if you want your company to produce the best results, and with the acceleration of remote work brought about by the pandemic, remote staffing is becoming a strategy that is widely used by most businesses.
Remote work has allowed businesses to gain access to a pool of global talent. Businesses are no longer restricted to what can be found within their local area. Remote staffing has allowed businesses to provide better services and produce better products resulting in better results.
But hiring a remote workforce is not an easy ordeal. Hiring is hard!
That’s why in this episode, Noel Andrews shares his tips and strategies on how you can gain access to the global talent that is available to you.
Customer onboarding is the process of getting your new customers acquainted with your product or service. As B2B digital marketers, we seldom care what happens to them once they become paying customers.
It is important to note that the customer journey is as important as the buyer journey, and B2B marketers also play an important role in that process. Oftentimes, companies experience churn, even though they have a great sales and marketing process, because they do not pay enough attention to customer onboarding.
Having a solid and robust customer onboarding process makes sure that the customers we're getting are able to use our product or service successfully and that they get to reap the benefits that we promised to deliver them in our marketing and sales campaign.
In this episode, Donna Weber expounds more on the subject and explains how customer onboarding and retention is an important aspect of B2B digital marketing.
Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can either make or break a business. However, this obsession to create a positive image for our brands causes a problem in brand authenticity. You only put out an image of perfection and people cannot know who you really are and therefore cannot relate or trust you.
If you want to establish trust with your customer, you must show your true self and keep it real. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Yes, you might lose some followers in the beginning, but later down the line, you'll gain more followers who actually resonate with your brand and your real and authentic self.
That's why, in this episode, I have Leslie Ehm joining me to talk about Swagger and what it really means to be real and authentic and how brand authenticity can actually help you and your business be more confident, thereby unlocking your full potential.
The pandemic has forced a digital pivot on all businesses. Traditional ways of doing marketing have been prohibited and there is no other way for your business to survive except to embrace digital.
For legacy businesses, how do you implement this pivot? Do you even realize the importance of transitioning to digital? In this episode, Eric Schwartzman shares why it is important and how you can implement this transition from traditional to digital marketing.
You’ve heard of the phrase, “It’s a lot cheaper to retain customers than it is to acquire.” If you’re working in customer experience then you probably live and die by this credo. And although there is truth to that statement, you still need to acquire new customers. If you want to have growth, you need a robust sales and marketing engine that brings in new customers everyday. And that’s where sales enablement comes in. What exactly does sales need from B2B marketing?
Effective B2B digital marketers are aligned together with sales, and they both drive revenue to the organization. In order for you to be a successful marketer, you have to understand the sales perspective and know exactly what they need so the both of you can drive the results you are looking for.
In this episode, Joe English shares his experience in sales and gives us a perspective on how the sales process works and how marketing can provide the enablement that sales needs in order to drive those results.
Building brand advocates is every organization's dream when it comes to their customers. Brand advocates are the most loyal fans of your brand and share your value proposition with other people. In fact, brand advocates or loyal customers are five times more likely to purchase again and four times more likely to refer to a friend.
The problem is, B2B marketers are not building advocates. They are focused too much on the numbers. They treat marketing as B2B and B2C, when in reality, it's B2H (Business to Humans) or P2P (People to People).
You need to treat your clients/customers like humans. Know what they are going through and try to serve them better through your products and services. An answered phone call is better than the most beautiful website. Stop focusing on the metrics and numbers and focus more on the customer experience. Once your customers know that you care about them, they become loyal advocates of your brand, and they have no other reason to leave you.
In this episode, Andrew Deutsch shares how you can improve the customer experience and build brand advocates for your organization.
When it comes to data and privacy compliance, most people think that it only matters to the big brands like Google, Apple, and Facebook. But if you aren't aware of it already, data is already a big part in business operations, and governments and legislators are stepping in to make sure that the usage of data is regulated and the privacy of the customer is protected.
As B2B digital marketers, are you aware of it? Are you complying with the regulations? Customers are becoming more and more conscientious with the privacy of their data. They don't want their behaviors to be tracked and they don't want you to use it without their consent. If you want to earn their trust, you have to be transparent with the data you collect and let customers know how you are using them.
In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, fraud, and how B2B companies can implement these rules in their organizations.
Technology has become so easily accessible. Custom, curated media can easily be made and they constantly bombard the minds of our customers through digital interruption. There is growing doubt and distrust, and people don't believe our message so easily anymore. People want authenticity. They want raw, unfiltered marketing.
As marketers, how do you keep up with this change? How do you come up with the strategies and tactics needed to regain their trust and be real and authentic at the same time?
In this episode, Stephen Denny let's you find out about the implications of this phenomenon and what B2B companies can do to regain their customers' trust.
Stand-out marketing is all about being differentiated and distinguished by your customers.
In our world today, customers are constantly facing a bombardment of different marketing messages. They all sound the same and have very little value in them. Customers are lost and are unable to make the right decision. They are left with very little value and find no solution to their problems.
How do you stand out from the competition? How do you get your message across and deliver value to the people you care about the most?
In this episode, Stacey Danheiser, explains to us this common phenomenon of the sea of sameness. She shares to us the necessary steps to overcome this problem and find a solution to stand out from the rest.
Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. It replaces the traditional marketing methods that we typically used, especially that businesses are online more than ever.
Marketers and business owners are doing more digital marketing activities and using digital media in order to attract the right clients and customers. If you’re not sure that you are getting the right ROI for your business, we have the perfect assessment tool that might help you.
But what exactly is growth marketing? And how do the digital tools and solutions come into play? Well in this episode, Maryna Burushkina shares all of that and expounds on how you can become a better B2B digital marketer today.
Every marketer and business owner strives to make new connections everyday. After all, relationships are important in life. Relationships help you get new customers, improve customer experience, and build up your brand. That’s why managing customer relationships is a vital part of your business.
In a hyper-connected world, relationships can be easily formed, and you need a great tool to be able to manage all of them. However, you also need it to be personal and human rather than automatic and robotic. So, how do you combine the two and use a tool that makes the process easier but at the same time keeping the relationship real and authentic? How do you know which tool to use?
In this episode, Jon Ferrara shares his story on how he built Nimble, a CRM that helps you build better customer relationships. He gives a distinction between customer reporting management tools and customer relationship management tools. Listen and learn the difference and what you need for your business.
We all try to learn from others. But sometimes, as we try to learn from them, we unknowingly become like them. We understand what it needs to be unique and to stand out from the sea of sameness, but in the process of learning from others, we lose our personal identity. We've become less of who we are and more of who we're following.
What does this have to do with marketing, you say?
Well, if you know who you are, then you know who you'd love to work with. You know who your people are!
Connecting with people who love you for your authentic self is better than connecting with people who do not. Because when that connection is made, there's very little that competition can do about it. There is an established trust between you and the customer. Once they're in love with you, they're in love with you.
You just have to identify who you are, so in turn, you can identify the people that best resonates with you and your business.
In this podcast, Chris Richards helps you discover more about yourself and identify who you really are.
If you're working in the marketing industry, there is always constant talk about data. Data provides valuable information for business decisions and has become one of a company's greatest asset. Specially in our world, data is in constant abundance. Despite its value and importance, most companies still fail to make a data-driven marketing strategy.
If I were to ask you right now how much ROI you're getting from all you're digital marketing activities, chances are you don't have a clue. This is one example of data that is either not tracked or simply ignored. You need to track the return you're getting from all your digital marketing activities. And we have the perfect assessment for that.
Data-driven marketing is based on facts rather than biases. It's more accurate and leads to better outcomes. Yes, data can sometimes be risky, specially if it's bad data. It's also complicated to work with without technical help. But you don't have to be driven solely on data.
Companies have a wrong notion that they have to make every single decision with data. It all starts with data, don't move without data, your opinions need to be backed by data, etc. Yes, data is important, but it's also important to understand that data supports you. It's not at the heart of everything. Don't rearrange your company around that data.
Like both sides of a spectrum, companies need to properly balance their insights, gut feelings, or biases and the data they have. If you're serious about generating more revenue for your company, you have to know how to properly and effectively leverage data.
In this episode, Ruben Ugarte shares his expertise on data and marketing and helps you get the most out of it.
Marketers love to make plans. It's essential in almost any endeavor. But no matter how much we try to plan our activities, there is simply no escaping the unexpected and inevitable. From the beginning of last year, marketers seem to have made well-laid-out plans for the upcoming year. Little did they know that the pandemic would hit and their plans would be thrown out of the window.
We are living in uncertain times, and we have to learn how to be quick, nimble, and adaptable. Change is the only thing constant. And in marketing, there's no exemption.
Agile marketing is an approach to marketing that takes its inspiration from the software development agile methodology. It takes a little bit of a different approach - things like adapting to change over following a plan. It's about iteration over campaigns.
If you want to survive during these uncertain times, you have to be agile.
According to a study by IBM,90% of all data that exists on the internet today was produced within the last 2 years. Along with the spike in content is the spike in the ability to capture that content. Data is becoming easier to discover and businesses that align their content strategy to make their content easier to capture are more successful.
Whether you're a solopreneur or a big enterprise, there is a certain way you produce content. And if you reflect on your overall content strategy, there are certain things you have to consider:
- Is your content strategy process gaining results?
- Is there ROI in your digital activities?
- Is your content up-to-date and aligned with today's intent?
- Are you making data-driven decisions?
- Do you have the ability to improve you content?
Good content takes these things in consideration. But manually coming up with the process is tedious and hard. In this episode, Jeff Coyle shows you how you can use MarketMuse to leverage the power of A.I. and make the process easier and more effective.
In this episode of the B2B Digital Marketer podcast, Dr. Pelè shares his tips for improving ROI from your content marketing strategy.
How many times have you clicked the “Edit Post” button in WordPress? If you’re like me, you clicked it a dozen times. You go back in making sure the right keyword is in place and the right number of internal links is put in. You update it and make sure everything written is relevant to the audience. As a content creator, content optimization is one of the greatest challenges in establishing an online presence.
You need to create high-converting content. You’re selling a product or a service, and you need to establish trust with your customers. But the process is difficult.
What if I told you that the process shouldn’t be that difficult?
In this episode of the B2B Digital Marketer podcast, Ryo Chiba shares his tips and tricks in how you can create effective, high-quality content faster and easier.
With the changes brought about by the pandemic, including Zoom fatigue, society may be circling back to social audio. Learn how to take advantage of social audio apps like Clubhouse for your B2B Digital Marketing strategy with Rita Goodroe.
There's no doubt that having a book published establishes your authority in the domain you are in. However, actually having a book published may not be as easy as it seems. There is a lot of writing and preparation involved and the majority of people are not able to publish a book without having to spend a lot of money on book publishers. In this episode of B2BDM, Raza Imam shares how you can publish your own book using content that you may have already published!
Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. In this episode of the B2B Digital Marketer podcast, Joey Knecht, CEO of Proteus, shares that B2B digital marketing is about building a relationship and trust with your customers.
B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. In this episode, Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest.
Content marketing has become a magic keyword in the world of digital marketing. However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. In this episode, Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing.
Our world is rapidly evolving, and technology is becoming more advanced. Business operations and marketing efforts are becoming more automated and less personal. However, as we enter into this new digital age, does it also change the way we do our marketing? Listen to this episode as John O’Connor shares why although the digital age has changed, the marketing principles remains the same.
Developing a relationship with B2B customers is different compared to B2C. According to Joe Apfelbaum, it's going to take a significant amount of planning. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. If you want to improve your digital marketing efforts then take a listen to this episode as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers.
With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. Companies need to realize that if they want to stay afloat during these trying times they need to adapt and use content and technology to engage more with their potential customers. But is it really that easy? In this episode of the B2B Digital Marketer podcast, A. Lee Judge shares why it's not really the technical difficult that companies have to overcome, but rather their anxiety, and having the guts to just hit the record button.
With the world at the current state it's in, finding leads and business has become a real challenge for B2B companies. They've heard of LinkedIn as a great platform to do that but don't necessarily know the strategies and tactics to leverage it for their business. In this episode, David Ubeda shares his experience how you can use LinkedIn in your B2B digital marketing strategy and potentially generate 426 sales appointment in a year!
Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn't solve the customer's problems then it doesn't matter at all. Linda Ruffenach shares in this episode why B2B digital marketing is all about building a personal relationship with the customer and solving their problems.
With technology advancing and our world rapidly changing, automation and digital communication becomes the modern approach to marketing. However, this modern approach can sometimes lead to a situation where everything is automated and communication becomes too digital and faceless. The human connection is gone and marketers are no longer able to build a relationship with their customers.
Ethan Beute shares in this episode how we can use modern technology, specifically video messaging, to make our communications more personal and rehumanize our businesses.
B2B Digital Marketing have traditionally been operated in a static way. For example, people would send an email blast and immediately end their campaigns. It’s impersonal and does not consider the customer’s emotion or personality. With the current advancements in technology today, communication channels are merging and the line between personal and business is becoming thinner and thinner. Eric Burgess, shares in this episode why B2B digital marketers need to communicate to customers the same way they would with their friends or family. Your customers are people, and people buy from people. According to Eric, B2B digital marketing should be conversational rather than static.
Chloë Thomas shares strategies and insights on how you can optimize your B2B digital marketing campaigns. With the current situation of the world, more and more companies are transitioning to a virtual platform. Listen to this episode as Chloë explains how you can do better digitally on virtual summits, LinkedIn outreach, content repurposing, and more!
Samantha Stone shares on this episode why business should focus less on the quantity of leads they get and more on targeting the right customer and delivering deep and meaningful value to them. According to Samantha, everything you do in marketing is all about understanding the buyers and meeting their needs.
Dr. Cherie Rains expounds on the vital importance of human connection in today's hyper-connected digital world. With technology moving forward faster and faster, companies are becoming dehumanized and are losing its human touch. Despite the advances and modern digital marketing, customers still want to connect with real people - the human aspect is still the most important element of any successful digital marketing campaign. According to Dr. Cherie Rains, human connection is still key.
Mike Gospe shares the importance on why marketers should also be leaders and why advocating the customer is important. This episode will surely hit you with a curved ball as Mike shares a lot of insights in building a REAL strategy for your B2B digital marketing.
Patrick Schwerdtfeger shares his insights on how businesses can leverage data to improve their marketing campaigns. Patrick shares strategies and tactics using exclusion-based marketing, omni-channel opportunities, display ads, and PPC advertising. Listen to the episode and learn more how you can take advantage of the technology trends today to propel your business towards the future.
What are the core elements you could be missing when you create that landing page, LinkedIn Post, Facebook Update, or Tweet?
Frank Somma, author of B2B is Really P2P: How to Win With High Touch in a High Tech World shares in this episode that he found the key differentiator is always him. But you can’t hire Frank – and you don’t need to.
What Frank refers to are the skills that need to be a more prevalent part of your digital marketing that frequently we may have viewed as obscure or not considered at all.
As a digital marketer, you have to move people to a sale by removing perceived risk and opening the potential for trust to enter your ideal client's mind. You don’t need to learn to be a silver-tonged devil or a wizard of sales copy.
Frank shares insights into how to listen better, understand better and serve better. It’s about creating a connection.
Your ideal clients are sorting through so much information out there-many things coming at them all day every day. How do you help them to distinguish your organization's solutions from another? Frank knows how, and he shares that in this episode.
Steve Goldhaber shares his insights in how to effectively identify and solve your customer’s problems. Learn why it’s important to produce high-quality content that not only generates revenue, but also helps your customers move forward. Steve also shares some key takeaways from his book, “What’s Your Problem?”
Filip Galetic shares his insight in how marketing is all about being helpful to people and making their lives easier. According to Filip, trying to be the smartest person in the room or being the cleverest marketer out there is a poor strategy and will definitely not solve your customer’s problems.
David Meerman Scott shares his insights in how digital marketing can be differently. It's not about taking something existing and just recreating it online; it's all about finding new and different ways to do things and reimagining the unlimited possibilities of doing digital marketing. David also shares his insights from his book, Fanocracy, and how to turn your fans into customers and your customers into fans.
The B2B Digital Marketer podcast is all about the new and innovative ways and debunking the hype for marketers that need to support and influence solutions and services with longer sales cycles. Listen to big-name marketers, authors, practitioners, and professors talk strategies, tactics, ideas, routines, and tools every B2B Digital Marketer can leverage.