The Speak to Scale Podcast: Recent Episodes
Jessica Rasdall
‘Speak to Scale with Jessica Rasdall’ is a podcast for entrepreneurs who want to scale their business with public speaking. Each and every week we’re sharing expert interviews, actionable education, and inspiration to help you grow your business from the stage.
Adding speaking to your business doesn’t have to be a mystery. Whether you’re an entrepreneur ready to add speaking to their business or you’re planning to host your own events, Speak to Scale breaks down the barriers between organizers, speakers, and attendees to elevate education in our industry and raise the bar for live events.
As a fellow entrepreneur, I know just how hard you’ve worked to build a business that you’re proud of. After spending the last 15 years traveling the country sharing my own story I’ve learned a thing or two about the power of speaking. Today, I’m helping you leverage the power of public speaking to scale your business so that you can increase your impact and income. Welcome to Speak to Scale with Jessica Rasdall.
Meet The Speak to Scale Agency! We offer full-service speaker management and strategy to business owners who want to scale through speaking, but don’t have the capacity to do it on their own. We’ve got the expertise, the connections, and the passion to support you on your speaker journey.
Learn how The Speak to Scale Agency came to be, how we do things differently, and how we serve speakers in this episode!
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/232
Sarah Michelle is the founder of SMNP Reviews, an educational platform that helps students pass nurse practitioner exams. She’s also a public speaker, podcast host, mother, and of course, a former nurse practitioner herself.
I’ve had the honor of helping Sarah with a big keynote presentation over the past few months. When I learned more about her and heard her story, I knew I had to get her on the podcast so she could share it with you all.
In this episode, Sarah and I talk about how she started her business, how mental health is built into its core, collaborating with her students, and more.
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/231
There’s this misconception out there that a busy speaker is a successful speaker. You see someone booking all the podcast interviews, getting all the media attention, and speaking at all the events, and you think, “Dang, that speaker’s made it. They know what they’re doing!”
But that’s not always the case. Trust me, I work with some of these speakers. And so many of them come to me in a panic because they dropped tons of money booking these engagements and aren’t seeing results. Or they’re getting attention, but no sales or leads.
That’s what happens when you say yes to speaking opportunities that aren’t right for you. You can accomplish so much more by saying no! Let’s talk about what that means below.
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/230
“As a beginner speaker, you have to get on stage. Traditional speaking events are the only way to go.” Have you heard this idea before? Is it something you believed before you started speaking? Well, friends…it’s not true.
Speaking does not always mean you have to get a spot in a conference with thousands of attendees. There are so many unconventional speaking opportunities that are actually better fits for beginner speakers! And one of those opportunities that I always recommend to clients? Podcasting.
Yes, you can start speaking with podcasts, either as a host or a guest. Find out how (and why) below.
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/229
What’s the key to making speaking work for your business? Well, not just work. It can help your business grow, help you make an impact on the world, and help you create the life you’ve always wanted.
The key is to figure out the path to successful speaking that’s best for you. If you don’t — and you jump into speaking without understanding your strategy first — speaking can quickly become this extra task on your plate that’s not getting you results.
Luckily, I’ve mapped out the three paths to profitable speaking for you below! Which path will you choose?
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/228
As a business owner, it’s easy to get into the habit of putting everything and everyone else first. You keep serving your clients, helping them accomplish their goals, and grow their businesses. What you want, like speaking, gets put on the back burner.
I see this happen all the time with our clients. And I do the exact same thing. I’ve spent so much time helping my clients move forward on their speaking journey (which I love) but I haven’t spent enough time on my own speaking platform!
It’s time we changed that. It’s time to prioritize yourself in 2024.
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/227
A friend recently reached out to me and asked if she should pay to speak at a certain event. When I realized I had been invited to speak at that same event the night before — without being required to pay — I found out that paying to speak was now a thing. And I needed to talk about it on the podcast.
This episode is not meant to bash the whole pay to speak method, or make you feel bad if you’ve tried it. I want to bring light to things that are happening in the speaking industry so that you have the information you need to make your own decisions.
With that being said…let’s dive in.
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/226
Recently I was thinking of an old business friend for a potential speaking opportunity when I realized something: I hadn’t “seen” them online in a while. Which isn’t uncommon on social media with algorithms that are always changing. But when I looked them up, I found that they were doing something completely different with their business.
This happens more than you think. (Hello, 2020.) If you’re pivoting your business or have shifted it already, you need to make sure your speaking strategy can sustain the change.
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/225
The world feels like a heavy place to live in right now. Things feel broken, maybe even irreparable. Whether you’re directly affected by current events, feel anxious about what’s happening in the world, or are going through something personal, it’s understandable if you’re having a hard time serving your people.
How do you stay motivated with speaking when you don’t actually feel motivated? How can you show up on stage to motivate, lead, or inspire others to take action when everything sucks? And what’s the point if it feels like we can’t make a difference?
I’m here to help, my friend. Let’s talk tips on staying motivated and taking care of yourself when it feels like the end of the world.
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/224-1
Browse through the backlog of this podcast with over 200 episodes (!!), and you’ll find a lot of advice on preparing to speak on stage. Advice like overcoming your speaking anxiety, using slides in your presentation, and practicing so that your flow and rhythm are natural. These topics make sense; as a speaker, you want your voice and talk to make a big impact.
But what about how you look while you’re speaking? If you struggle with body image and feeling comfortable in your skin, delivering a killer presentation can seem downright impossible.
Registered Dietician, coach, public speaker, and podcast host Brittany Braswell joined me on The Speak to Scale Podcast to talk about food and body obsession, how it can affect speakers from showing up, and how to feel more confident when speaking on stage
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/223
Everyone, please welcome back to the Speak to Scale Podcast…Arel Moodie! Arel joined me on the podcast way back in Episode 59, where we talked about how a mentor can help you become a successful speaker. With Arel as my own mentor, I can attest to that.
He’s built several 7-figure businesses based on speaking and spoken to over 750,000 people all over the world. Arel returned to the podcast today to talk about his newest venture that helps speakers market themselves with data: Talkadot.
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/222
There’s a myth out there about what the “natural progression” of getting paid to speak looks like. At first, all you do is take free speaking gigs. You’re putting in your time and paying your dues. No one will want to pay to book you…yet. Until you slowly start replacing unpaid speaking engagements with paid engagements. When that happens, you’ve “made it.”
Like I said, this is a myth! This is usually what speaking looks like for those who want to become professional speakers. It’s not the case for business owners who want to leverage speaking for their business.
The truth is, you can do both — speak for free and get paid to speak — and make it work for your business. Both of them are valuable parts of your speaking strategy. And here’s why…
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/221
Recently I got to speak with Racheal Cook of The CEO Collective and Promote Yourself to CEO podcast. She shared so many nuggets of wisdom (including how to find speaking opportunities) that I’m so excited to share with you all.
Racheal serves women entrepreneurs who run service-based businesses who are ready to sustainably scale, without sacrificing life, family, health, or themselves. How did she get into this “life first” mindset and business? By experiencing the harsh “work first” mentality throughout her education and career — and realizing she didn’t want that for her future.
In this episode, Racheal and I talk about where The CEO Collective came from, finding the best speaking opportunities for your biz, the value of niches, and more!
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/220
No matter what industry your business serves, you’ll have to weather busy and slow seasons. But does that same principle apply to your speaker journey? Are there times you should be working on speaking for your biz?
The answer? Always.
Whether your calendar is packed with speaking opportunities, you’re focusing on pitching, or you’re connecting with your audience on social media, you have to plan for all the speaking seasons. That’s how you make it a consistent part of your business!
For the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/219
You can write your own talk, or you can have someone else write it for you. (Like me!) But the question is, should you? That depends. Your goal is always to deliver a great presentation, but the way you create it will be influenced by a couple of different things. Let’s dig in to see if you should outsource or not.
For full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/218
In the early years of my business, I was on calls with a bunch of ideal clients to gain information for a program I was developing. After a few calls, I noticed something: almost every single one of my clients had either been a teacher or wanted to be a teacher when they were young. It was fascinating! My people were educators at heart.
It was fascinating but also odd because I, personally, never wanted to be a teacher! And here I am today, 5+ years into homeschooling my two kids. Wild, right?! But now, I love it so much. It’s not easy, but it’s worth it.
Homeschooling my kids has taught me so much about my kids, myself, the art of teaching, and yes, even speaking.
For full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/217
You know those moments when someone asks you a simple question and it just blows your mind? A question that makes you fully pause and appreciate its greatness? I got one of those questions a few months ago from a client. She asked, “Knowing what you know now…if you had to start from scratch today, what would you do to see success as a speaker, fast?”
I know, right?! This question damn near took my breath away. But the cool thing is, my answer was simple. I’d follow the Speaker Sprint Gameplan.
What is the Speaker Sprint Gameplan? How did it come to be? And how can you use it for your own speaking journey? I got answers to your questions below.
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/216
If you have a garden or have thought about starting one, I bet you have a Pinterest-perfect image of what it looks like in your mind. Cedar-raised beds, flowering arches, an ivy-covered picket fence, birds singing…
Unless you have an unlimited amount of time, money, and land, that’s not what your garden will look like right out of the gate…and the same goes for speaking.
Why do I compare the two? Because starting a garden is a lot like speaking, actually. You won’t be a perfect, successful speaker from the moment you step on a stage for the first time. You need to start small, be patient, and learn from your experiences.
Let’s take a closer look at why gardening is a lot like starting your speaking journey.
For full show notes and links: https://thepublicspeakingstrategist.com/shownotes/215
Yep, you read that right. I’ve said goodbye to a signature program — The Speaking Strategy Academy — that’s been a core part of the business since 2019. Learn why I retired my speaking group coaching program and what I hope other business owners can learn from my experience.
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/214
In the previous episode, I talked about showcasing yourself as a speaker on your website. If you haven’t listened to it yet, here’s a spoiler alert: I told y’all to start with the marketing assets you have and upgrade or add more as you continue speaking.
Having a speaker website is definitely important. But how do you get people to find that website? That’s where social media comes in. Showcasing yourself as a speaker through social media content is just as important, if not more important, than having a great speaker page.
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/213
I got a great question from someone in my workshop recently: “I’ve spoken at three virtual events. What’s the best way to showcase them?” While we’d all love a perfectly produced, Insta-worthy speaker Reel to show off our skills, the reality is, most of us aren’t there yet.
When it comes to marketing yourself as a speaker, I want you to market what you have. And a handy tool for doing this is to create a speaker website.
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/212
You know that speaking is an excellent way to grow your business. You’ve even begun taking steps to do that, like searching for speaker events near you or listening to podcast episodes on how to start speaking (wink, wink). But so far, speaking isn’t working for you.
If you’ve started thinking that you don’t have what it takes to be a speaker or aren’t good enough at speaking, I want you to stop right there. I say this with all the kindness and love I have: you’re wrong, friend. You can become an amazing speaker.
Let’s figure out why you’re not getting the results you want and how to get you back on track toward your speaking goals.
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/211
So. You wanna get paid to speak. We all do! But, um…where are those paid speaking engagements? Do you find them, or do they find you?
I’ve gotten these questions a few times from audience members, clients, and social media followers. Getting paid to speak isn’t talked about very much, so it all feels very secretive and mysterious. But there isn’t a magical list of events and organizers that are looking for paid speakers.
It really comes down to two things: targeting the right events for you, and requiring a speaker fee. Let’s talk about it.
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/210
When it comes to writing your talks, how do you feel? Maybe you love delivering your speeches onstage, but writing them down beforehand feels like torture. Or, maybe you love creative writing, but channeling your creativity into a structured, strategic presentation feels impossible.
I’ve been there, folks. Writing a talk from start to finish can be tough! So, let’s go behind-the-scenes today, where you’ll learn how I craft talks for my clients.
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/209
Why do some speakers stand out over others? Why are some memorable and some…not so much? Why do some speakers look so effortless and personable when they’re on stage?
In short, what ACTUALLY makes a great speaker?
I bet you wouldn’t believe me if I said personality has nothing to do with it. If you’re extroverted, shy, loud, awkward — it doesn’t matter. What makes a great speaker is perspective…and your ability to see the world through the eyes of other people.
For full show notes and links: https://www.thepublicspeakingstrategist.com/shownotes/208
Have you been churning out podcast pitches left and right, only to get a bunch of “no thank you” responses back? Or even worse, no responses at all?
You might be thinking that there’s something wrong with you, your pitch, your brand, what have you. But I bet that’s not the case. Your podcast pitches may be falling flat if you’re not doing your homework properly.
In this episode, I talk about some mistakes you might be making with your podcast pitches, plus how to rectify them — so you can start reaching new audiences and building authority via podcast interviews.
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/207
If you’re listening to this podcast or reading these show notes, there’s a good chance you could already use a little help scaling your speaking. You feel amazing in front of an audience, but you’re unsure if your speaking opportunities are the best for your business. Or your calendar is booked out with engagements, but you’re not getting any new leads or clients.
You don’t have to go on your speaker journey alone! You can and should find support, whether you’re a new speaker crafting your story, a seasoned speaker optimizing your process, or somewhere in between.
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/206
What makes an in-demand speaker so popular? Why do event organizers and planners flock to certain speakers instead of others? What are they doing right that you can learn from and apply to your own speaking journey?
I can’t say for sure since everyone is unique…but I have a pretty good idea. And you know what? Becoming one of those most-booked speakers involves more than sending a gazillion pitches. It’s about who you are off of the stage.
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/205
You’ve booked an incredible speaking opportunity. You’re ready to get onstage in front of your dream clients or customers. You want to prime your audience to buy your offer, but you’re not exactly sure how to do that.
Is it too salesy to introduce your do-it-yourself services from the very beginning of your talk? How do you talk about done-for-you offers without sounding pushy or arrogant? And what’s the difference between DFY and DIY anyhow?
In this episode, I share answers to your burning questions and break it all down for you, so don’t worry. Let’s dig in.
For full show notes and episode links: https://thepublicspeakingstrategist.com/shownotes/204
I’ve talked about whether you should always get paid for speaking opportunities before; long story short, it depends on the event itself. Speaking opportunities come in all shapes and sizes. Getting booked doesn’t necessarily mean you’ll be onstage at a conference. And that’s great news for us speakers, because it means that we can show up for our people in so many ways.
But when you are getting paid, I want you to charge what you’re worth.
In this episode, I talk about what’s actually included in your speaker fee. What are organizers or hosts “buying” when they book you? Hint: It’s not the number of minutes you spend onstage.
For full show notes and links: www.thepublicspeakingstrategist.com/shownotes/203
On this podcast, we’ve talked a lot about pitching yourself. Promoting your business and speaking journey. Connecting with the right people or getting on the right stages at the right time.
It’s a lot to take in! Which is why I wanted to get back to the basics for a bit and discuss what to say when promoting your talk. There are three major details you want to focus on: your title, talk, and takeaway.
This exercise will help you prepare to promote your talk, no matter what opportunity it’s for. Big or little, paid or unpaid, virtual or in-person — you should always be ready to market yourself and your talk.
For full show notes and links: www.thepublicspeakingstrategist.com/shownotes/202
You’re talking to event organizers and planners about speaking opportunities later this year. But…everyone seems to be asking you for slightly different things. One planner wants to hire you for a keynote, while another asks if you can host a workshop for their seminar.
Is there a difference? Does it matter?
Yes, and yes. You may call your content “presentations,” but depending on who you ask, someone else may call it a keynote speech, a breakout session, a program, a seminar, a workshop…the list goes on.
To ensure that you’re delivering a talk that’s right for the audience and event, you have to know the differences between a keynote and a workshop. Let’s talk about it.
For full show notes and links: thepublicspeakingstrategist.com/shownotes/201
For full show notes and links: www.thepublicspeakingstrategist.com/shownotes/200
The last few years have been anything but what we expected. Even with the ups and downs, speaking has stayed strong. Where we spoke, who we spoke to, or what we spoke about may have changed… but speaking is clearly here to stay for the long haul.
As we look ahead to 2023, what will the speaking world look like for you and I? What can you expect as you continue your speaking journey…or take the first step as a new speaker this year? In today’s episode, we’re discussing the speaking trends we’ll see in 2023 and what you can do to make the most of the year ahead.
For full show notes and episode links: www.thepublicspeakingstrategist.com/shownotes/199
Did you know that public speaking anxiety, or glossophobia, affects about 73% of the population? That’s a lot! Nearly three in four people are afraid of speaking in public.
Fear of public speaking is frustrating. I get it. You want to get on stage to scale your business, but that fear is sometimes so strong it can hold you back. However, there are ways to manage and overcome your public speaking anxiety. You can work through that fear and get on the stage to serve your audience.
For full shownotes and links: www.thepublicspeakingstrategist.com/shownotes/198
Podcasts are one of the most fun places to flex your speaking skills. And I’m not just saying that as a podcaster!
While there’s no experience quite like speaking in front of a live audience, podcasts are exciting in a different way. There’s something really cool about sharing your message with your audience in a quiet, intimate setting.
But first, you have to get booked by a podcast host. And before that, your pitch has to actually get read. So how do you become one of those in-demand podcast guests that hosts always want to say yes to?
For full show notes and links go to www.thepublicspeakingstrategist.com/shownotes/197
“My publicist will be in touch.” Sounds fancy, doesn’t it? Many of us get the impression that only celebrities or CEOs of huge companies have public relations, or PR, for themselves and their organizations. But truthfully, every business can benefit from good PR!
And you don’t have to hire an expensive publicist for your team to handle the PR for you. You can market your business and yourself as a speaker on your own. That’s what we’ll talk about below: what PR is, how it’s different from marketing, and what you can achieve with it.
Full show notes, links, and more: https://thepublicspeakingstrategist.com/shownotes/196
Calling all coaches! Are you looking for that perfect coaching client?
You know who I’m talking about. Someone who’s in line with your values, and the vision for your business. Someone whose personality vibes with yours. Someone who you know would be a dream to coach.
You want to help people, of course, but your job would be even better and more fulfilling if you could truly connect with your clients and build strong relationships with them. You know you can help your client even more if you’re both on the same page.
Well, my friend, speaking can help you find those perfect clients.
If you’re working on your speaking craft, one of the most helpful things to remember is that you will make mistakes when speaking. You’ll fumble a word. Forget what to say next. Totally freeze up for a second. These things will happen, and usually, they won’t be noticed by anyone other than you.
However, there are some mistakes that can and should be avoided early on in your speaking journey. Let’s talk about what those first-time speaking mistakes are and why you should try your best to avoid them.
For full show notes and links go to www.thepublicspeakingstrategist.com/shownotes/195
“I’m too shy to speak!” If I had a nickel for every time I’ve heard this when chatting with people about speaking…
Here’s the truth. Some of the most impactful speeches have come from people who consider themselves shy or introverted. You don’t need to be an extrovert who loves public speaking to thrive on stage.
You just have to learn a few tricks that will help you calm your nerves and make speaking feel more natural for you. That’s what we’ll get into in this episode.
Full show notes and links at www.thepublicspeakingstrategist.com/shownotes/194
Burnout. It’s one of the worst feelings ever, especially as an entrepreneur. We’ve all had those moments running our businesses when we feel like throwing in the towel and just taking a nap. But burnout is more intense than that.
Feeling exhausted, overwhelmed, or overly stressed? Does it feel like you can’t concentrate or be productive? Experiencing sleep problems? All of these and more are signs that you’re burning out.
Being a 1:1 business owner often feels like you can’t take a break for yourself. But there are ways you can step back, give yourself a little breathing room, and avoid burnout. Speaking is one of those ways, and that’s what this episode is all about.
For full shownotes, links, and more: https://thepublicspeakingstrategist.com/shownotes/193
“Am I ready? Am I good enough? Can I really be a speaker?” Do these questions sound familiar to you?
Maybe you’ve been waiting to become a speaker until you reach a certain level of success or hit a milestone in your business. But you know what? You already have what you need to become a successful speaker.
All you have to do is tap into your skills that’ll take you to the next level. In this episode, I talk about what those skills are and what it takes to become an amazing speaker.
Click here for the full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/192
Friend, life is full of a series of seasons and some of them stretch us more than others. Some seasons cause us to have to make tough calls. For me, I’m in one of those seasons right now and so I am going to make a tough call that I didn’t plan to make. I will be pausing the production of The Speak to Scale Podcast for the summer. Listen to this episode to learn why.
Review show notes and transcript at: https://thepublicspeakingstrategist.com/shownotes/190
As a business owner, you want to help your clients have success and impact. The best way to do this is by identifying where you shine and then using your expertise to help others do the same. In this episode, Sharice Enis shares how she took her love for marketing automation and turned it into a business where she now helps her clients have the success they’ve always dreamed of.
Review show notes and transcript at:https://thepublicspeakingstrategist.com/shownotes/189
You may think that speaking is reserved for professional paid speakers or for those who use speaking as a sales mechanism. Friend, there is no one-size-fits-all when it comes to speaking. As an agency owner, you probably don’t fit into the traditional speaking roles but speaking can still help you scale your business in ways that you can’t even imagine.
Review show notes and transcript at:https://thepublicspeakingstrategist.com/shownotes/187
If you own an agency, you may be wondering what it actually looks like to add speaking to your business. In this episode, Stephanie Skryzowski shares her strategy that secures consistent clients. She has successfully grown and scaled her agency in such a way that she’s always ready for more clients and has used speaking as a method to do that.
Review show notes and transcript at:https://thepublicspeakingstrategist.com/shownotes/186
How does your role as a speaker change as you are adding members to your team? As your business grows and more people are on your team, you need to decide if these team members should be a part of your speaking strategy. Speaking is about so much more than ourselves. In this episode, I speak with Joey Vitale about how he has empowered his team to speak and the importance of showing more faces of the people in your business. Review show notes and transcript at: https://thepublicspeakingstrategist.com/shownotes/185
Are you at a place where you’re starting to shift your business model? Friend, there are going to be some growing pains as you embark upon this journey. However, you can ease those pains when you add speaking to the mix. In this episode, I share what it looks like to shift your business model, prepare for the road ahead, and overcome the obstacles quickly.
Review show notes and transcript at: https://thepublicspeakingstrategist.com/shownotes/184
We don’t often talk about the financial side of speaking, but it’s important to take a hard look at our numbers so that we can make better decisions for our future. Visibility without a clear strategy is a fast track to burning yourself out, friend. Being intentional about increasing sales requires making strategic decisions. In this episode, Danielle Hayden and I discuss what we need to be considering and doing every time that we are looking at taking on a speaking opportunity.
Review show notes and transcript at:https://thepublicspeakingstrategist.com/shownotes/183
Having a steady stream of passive income seems amazing, right? Unfortunately, the promise of passive income isn’t always as passive as it seems, friend. In this episode, Trena Little will take you behind the scenes on how she has created passive income by scaling digital offers with speaking. You will hear about all the ups, downs, and everything in between. Review show notes and transcript at: https://thepublicspeakingstrategist.com/shownotes/182
Do you have a digital product that either you offer for sale or for free? Friend, speaking engagements can help you scale your business when you are in front of the right audience. In this episode, you will hear success stories from business owners who have used speaking engagements to promote their digital products, along with helpful information for anyone who wants their digital product business to grow.
Review show notes and transcript at:
https://thepublicspeakingstrategist.com/shownotes/181
Values may sound like a buzzword or simply a box you need to check in your business, but the reality is that our values can help guide our business and stand out. When you’re able to communicate your values, you can better connect with your audience. In this episode, Ashlee Sang joins us to share how to determine your values, communicate them effectively, and work them into your speaking strategy.
Review show notes and transcript at
https://thepublicspeakingstrategist.com/shownotes/180
Are you feeling intimidated by speaking on a giant stage in front of hundreds or thousands of people? Friend, it may be time to redefine what a speaking opportunity is! Stages come in many forms, and some of them might surprise you. In this episode, I will be showing you how you can show up for your audience on unconventional stages and have just as much impact as if you were on a giant stage. Review show notes and transcript at
https://thepublicspeakingstrategist.com/shownotes/179
Finances can be intimidating and exciting—whichever emotion you feel when you look at them, we believe there is always room to improve. In today’s episode, I’ve brought on one of my Speaking Strategy Academy students, Amy Scott, to showcase her expertise on this topic and share a little about what she’s taken away inside the Academy.
Listen in as Amy shares a little about her business, how she believes in shifting your money mindset, and three steps to adjusting your approach to finances.
Review show notes and transcript at
https://thepublicspeakingstrategist.com/shownotes/178
Raise your hand if your speaking strategy and plans live in their own silo, separated from the rest of your business. If that’s the case, we’re going to fix it, because it shouldn’t be that way. In this episode, I’m sharing how you can fit speaking into your existing marketing plan.
Review show notes and transcript at
https://thepublicspeakingstrategist.com/shownotes/177
Getting into speaking can feel overwhelming, so I want to show you step by step, what you should be focusing on to really create your beginning speaker roadmap. Listen in as I share three steps you can take to ease into speaking.
Review show notes and transcript at
https://thepublicspeakingstrategist.com/shownotes/176
The incoming speaking requests are landing in your inbox, but you want to be sure that you are responding to these the right way that fits benefits everyone involved. In this episode, I’ll be showing you exactly what to do when an organizer approaches you to speak at their event!
Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/175
It’s easy to get lost in the noise and overwhelmed by all of the thoughts of so-called “gurus” these days, so it’s important to know how to find your own way. In this episode, Magan Ward, a student of mine in Speaking Strategy Academy, joins us to share how she was able to ignore all of the noise and carved her own path, specifically when it comes to growing her email newsletter.
Listen in as we discuss what’s popular in the email marketing space, the unique strategy Magan took to grow her email list, and how she adapted our resources in Speaking Strategy Academy for her business.
Review show notes and transcript at:
https://thepublicspeakingstrategist.com/shownotes/174
I imagine that you've got a pretty good handle on your goals and plans for 2022. You’ve likely realized that speaking is essential to helping you reach new audiences, get new clients, and hit those big goals you've set for yourself. But when should you start focusing on speaking in order to hit those goals?
In today’s episode, we're talking through your 2022 speaker timeline, what you need to know, where most people miss the mark, and how to get ahead of the curve! Tune in as I share three important phases to your speaker timeline over the next year!
Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/173
As I look back over the last year, I can think of so many important lessons that I learned or was reminded of when it comes to speaking. Even after nearly a decade of speaking behind me, I’m still in awe of how some lessons continue to surprise me.
In today’s episode, I’m sharing ten very important lessons that I learned in 2021 that I think you should consider as we head into the new year!
Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/172
You’ve nailed down your signature talk, right? What about when it comes time to plan your blog posts or write what to post on social media, do you get a little overwhelmed? There's a lot to choose from.
In today’s episode, I’m joined by my own team member, Latasha Doyle and we're breaking down how to leverage your content strategy for public speaking.
Review the show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/171
As we approach the end of the year, here is your reminder that you should be pitching and planning for 2022 speaking opportunities now! Many podcast hosts, event organizers, and more are already planning out their Q1 content, so you’ll want to make sure you’re preparing for those opportunities before the end of the year! In today’s episode, I’m sharing four important steps to take this month in order to see success as a speaker in Q1 of next year! Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/170
Are you ready to take your knowledge to the stage, but need a little guidance on your topics, presentation, or even audience? On today's episode, I'm taking you behind the scenes for a live coaching session to dive specifically into these questions!
Irene Tyndale joins me to share about her speaking goals to grow her business! Listen in as we define her speaking topic, create dynamic conversions based on her audience, and outline her presentation.
Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/169
I'm sure that you have an amazing presentation ready to go, but what happens when an opportunity comes across your desk, and they're looking for that same talk in a much shorter timeframe?
In today's episode, I'm going to show you how to take your signature presentation and cut it down into a bite size talk without sacrificing impact. Join me for my guided step-by-step process!
Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/168
Do you feel incredibly confident in the work that you do, but then question how can you translate that to a presentation that connects and converts? On today's episode, I'm taking you behind the scenes for a live coaching session to dive specifically into this issue.
Elizabeth Broderick was so kind enough to open up and be vulnerable in her business and dreams of speaking. Listen in as we define her speaking topics, determine her speaking tier, and focus on the impact she’ll have on her audience.
Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/167
As the end of the year is approaching, it’s time to start thinking about your business strategy for the next year and figuring out how speaking will fit into that plan. In today’s episode, I'm showing you how to blend your speaking strategy with your business strategy—because they should work together, not separate.
Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/166
Are you creating educational content for your business? Whether it's educational posts online courses dive deep programs. As a subject matter expert, sometimes we are just a little too close to our work to create educational content that creates real change for our audience. In today's episode, I have brought in instructional designer Vanessa Alzate to show us exactly how to create high value educational content, that creates real change.
Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/165
Have you ever sat down to craft your presentation, but you have no idea how to get started? In today's episode, I'm going to show you exactly how I write presentations for myself, for my clients and how we teach our students to do it themselves.
Listen in as I walk you through writing for your audience, repurposing talks, and the steps you should be taking to craft and prep for your presentation.
Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/164
Are you building a team or an agency with your business? There’s a major difference! With building an agency, you’re able to step out of the client work, be a CEO, and open doors for other opportunities!
In this episode, Tasha Booth of The Launch Guild joins us to share how she’s scaled her business with an agency model, allowing her to speak on 50 podcasts per year (and still growing her business to hit their first million dollar year). Listen in as she shares some of the fundamentals of scaling. to an agency, highlights how you can become the CEO, and grow as a leader!
For full show notes and episode links:
https://thepublicspeakingstrategist.com/shownotes/163
You’ve added speaking to your business for a reason, but what do you do when you’re not seeing the results you want? Today’s episode breaks down the different speaking tiers, how to measure the ROI of those tiers, and how to troubleshoot your ROI (Return on Investment) when it’s not meeting your goals.
Review show notes and transcript at https://thepublicspeakingstrategist.com/shownotes/162
Are you as obsessed with the Enneagram as I am? Guess what—your enneagram type directly effects how you approach speaking opportunities.
Today, enneagram expert Sarajane Case of Enneagram and Coffee joins me to unpack the different enneagram stances and how each enneagram type handles committing to opportunities. Listen is as we chat about our own experience with understanding our enneagrams and it's relation to our work.
For full show notes and episode links:
https://thepublicspeakingstrategist.com/shownotes/161
Would you believe me if I told you that some of my biggest contracts began with "no's" to my pitches? Spoiler alert: it's true. Not every single opportunity is going to say yes, and you may never hear back from most of them.
Today I'm sharing how I follow up on my own pitches when I don't hear back. Listen in as I highlight my best practices in following up, how to continue to nurture that relationship, and how you can take action today!
For full show notes and episode links:
https://thepublicspeakingstrategist.com/shownotes/159
Wouldn't it be great if every time you stepped on a stage, a podcast or a summit, that you could create a new stream of leads, and not just cold air lukewarm leads, but raving fans? Desola Davis joins us for this important conversation on how to guide people through a customer journey that leads them to becoming a raving fan.
Listen in as we highlight how you can start this journey from the stage, while taking advantage of other opportunities at speaking events. Head into your next speaking gig with a strategic customer journey and gain some raving fans today.
For full show notes and episode links:
https://thepublicspeakingstrategist.com/shownotes/159
In-person speaking events are back, and I truly didn’t realize how much I missed it. I just returned home from my first in-person event in nearly a year and a half, so I’m giving you all the details of how it went.
Listen in as I debrief you on the behind-the-scenes of speaking in-person, what I noticed changed with in-person events, and how you should be adjusting your talks to be more impactful with those changes.
Review the show notes at:
https://thepublicspeakingstrategist.com/shownotes/158
We get so excited about the work that we do, that we miss the mark on communicating our value to our audience. Sometimes we're just too close to our content to communicate it effectively. In today's episode, Simon Trevarthen joins us to talk about how you can take your message, and make it bite-sized without losing the impact. Listen in as he highlights how to build your talk, think about your presentation in threes, and communicate your message in three minutes or less. Review the show notes at:
https://thepublicspeakingstrategist.com/shownotes/157
Pitching yourself as a speaker doesn’t always provide immediate results. If we’re being honest, you’re likely looking at a 6-12 month lead time on paid opportunities.
In today’s episode I’m breaking down a few rules you should consider when you start to pitch yourself as a speaker, along with a few disclaimers about the industry that no one’s probably told you!
For full show notes and episode links:
https://thepublicspeakingstrategist.com/shownotes/156
If you're ready to explore more speaking opportunities, but you're just not sure how to fit it into your already busy schedule, this episode is for you. Time management coach and content batching extraordinaire, Amanda Warfield joins us to explain the benefits of batching content and creating consistency in your time and marketing efforts. Listen in as she describes how to determine if an opportunity is the right fit, explain the benefits of batching, then shares her own personal approach to batching a month's worth of content! For full show notes and episode links:
https://thepublicspeakingstrategist.com/shownotes/155
As technology has changed over the years, so have our attention spans—shortening down to roughly 8 seconds for the average person. As speakers, that means we have to continuously keep our audience engaged and intrigued. So what does this mean for your presentations?
In today's episode, we're discussing when slides are appropriate, how to use them to serve your audience, and how they can compliment your talk. Listen in as we explore how the four primary learning modalities can impact your presentation, along with the benefits of knowing your talk with and without slides.
For full show notes and episode links:
https://thepublicspeakingstrategist.com/shownotes/154
Does business ownership or public speaking ever feel like a competitive sport to you? I know It sure has for me. And that's why today we're having a dive deep conversation about how to navigate jealousy, and public speaking, so that you can show up as your best self, even when you don't feel like your best self.
Natalie Franke joins us to share about the importance of overcoming jealousy by building a powerful community where you belong. Let's shift any jealous tendencies into the mindset of, "If it can happen for her, it can happen for me."
For full show notes and episode links:
www.thepublicspeakingstrategist.com/shownotes/153
Building a successful business can take years, then add in sharing your story on stage—that's scary. We can hide behind the beauty of our brands and the success of our clients, but when we have to step in front of our peers and put ourselves out there, the fears start to sink in.
If we prepare for and approach speaking opportunities with intention and craft our stories well, we can set aside those fears and succeed on stage without misrepresenting who we are and what we do. Let's craft your statement so that you're telling the right story.
For full show notes and episode links:
www.thepublicspeakingstrategist.com/shownotes/152
As a speaker and educator, you may be looking to add digital offerings to scale your brand—could a membership model the right fit for you?
Last year, Megan Martin made a major pivot in her educational offerings and created Digital Lab All Access, a membership offering for her students. Listen in as she joins us to share a behind the scenes look at her membership, how it was created, how involved she is day-today, and if it’s the right fit for you!
For full show notes and episode links:
www.thepublicspeakingstrategist.com/shownotes/151
What would happen right now if you were to get the call that a company or conference needed a speaker and they were making the decisions today? Would you have signature topics prepared to share with them? Would you have a plan for how you’d deliver your talk? What about having a defined goal for how speaking will serve your business?
In today’s episode, I’m sharing the importance of signature speaking topics, defining what type of speaker you are, and how to select the right speaking topics for your business.
As a service provider, you’re limited by time, which obviously caps the income you can generate as a service provider. In this episode of Speak to Scale, we’re always exploring opportunities to scale your impact and your income—so we’ve brought on Christina Scalera, owner of The Contract Shop®, to share all about building a digital product shop!
If you had a digital product shop to accompany your business, what kind of impact could it make? Listen in as we discuss how quickly you can launch and scale your product shop, generate an income, and serve your customers! Plus, Christina is even sharing how she offers discounted pre-sales while she developing her products so she’s getting paid to create each item!
For full show notes and episode links:
www.thepublicspeakingstrategist.com/shownotes/149
As virtual summits have become more and more popular, a new conversation has popped up: Should summit speakers get paid for their presentations? This may seem like a simple yes or no question, but everyone has a different answer. If you’ve been a host, participant, or speaker at a virtual summit, you’ve probably heard some talk about this issue. In this episode, we’re going to see if we can figure out an answer together. We’ll take a look from several different perspectives to decide if, and when, summit speakers should get paid. For full show notes and episode links: www.thepublicspeakingstrategist.com/148
"Now what?" This is a question about summits that I get all the time inside our Speaking Strategy Academy. You get invited to present at a virtual summit or event, and you spend all that time crafting a presentation, preparing for the event, and generally pouring your best ideas into it. But then what? Today's guest realized that we as speakers are missing a huge opportunity when it comes to what we do after those virtual summit presentations. For full show notes and episode links: www.thepublicspeakingstrategist.com/shownotes/147
Do you dream of being the keynote speaker at a huge conference? Maybe you just want to get consistently booked at more events. Either way, chances are you’ve searched high and low for tips or hacks on how to become an in-demand (and paid!) speaker. The good news is: I have the answer for you. The potentially bad news: it’s not the “magic button” answer you might be looking for. However, it is a proven strategy that can fast-track your way to success. In this episode, I’m breaking down what you can do to reach your speaking goals and grow your platform consistently for long-term success. Full show notes and links: www.thepublicspeakingstrategist.com/shownotes/146
Want to start speaking at more conferences, on more podcasts, or at more events...but don’t know how you can comfortably step away from your everyday work as a business owner? I’ve been there, and I completely understand being torn between the two.
The thing is, you don’t have to take on new and exciting speaking roles at the expense of the quality of your work and the value you provide for your clients. You can continue to serve your people, while also reaching a brand new audience from the stage. I have a very special guest with me on today’s episode to talk about doing just that.
Full Shownotes and Links: https://thepublicspeakingstrategist.com/shownotes/145
Whether you’re doing a virtual speaking event or an in-person one, you should take certain steps to prepare, like understanding your audience, understanding the host’s goals, and keeping logistics like format in mind. That’s just part of being a good speaker. However, when you’re doing an in-person event, you have to take preparation to the next level. There are details for in-person events you’ve probably never had to consider for virtual. In this episode we're breaking down how to make a seamless shift from virtual speaking to in-person events. Full Shownotes, Links and Resources: https://thepublicspeakingstrategist.com/shownotes/144
Have you ever spoken at or attended a hybrid event yet? If you haven't, I'm willing to bet you will soon. After 2020, the way we deliver our message from the stage and receive it as an audience member has changed — and will continue to do so. If we really want to do our best to show up and serve our audience, we've really got to understand what goes into a virtual or hybrid event experience. If you're not sure what a hybrid event is, it means an event that's a blend of in-person and virtual. There may be a smaller crowd at the in-person event, or just the speakers are together in a production studio. The rest of the audience is watching through streaming services or via tools like Zoom. On today's episode, I have brought in a very special guest to pull back the curtain and show us exactly what it's like to speak at or host a hybrid event, and why you shouldn't be intimidated by them. Full shownotes and links: https://thepublicspeakingstrategist.com/shownotes/143
So many people say, "I do better with informal, casual, off-the-cuff style speaking."
This kind of speaking can feel better for many of us because off-the-cuff speaking removes the pressure for us to be perfectly polished.
However, this approach can also give us a false sense of security, making us think that we actually work better this way. Plus, let's be honest: It can also make us feel safer when we step on stage. If we don't put a lot of time into preparing, it doesn't feel like a 'loss' if it doesn't go well. If we DO put in the time to prep and our talk doesn't turn out great, we feel like WE are not good enough.
In this episode, let's dig into prepped vs. off-the-cuff speaking styles, and why a little preparation might just change the game.
Full Shownotes and Links: https://thepublicspeakingstrategist.com/shownotes/142
When a speaking request lands in my inbox, I get so excited. I'm honored I was even considered to be a part of the event and I'm already envisioning how I'm going to show up and serve that audience to the best of my ability.
How do you feel when a speaking request hits your inbox but it's not a good fit? Are you nervous? Are you anxious? Are you worried about how you're going to turn this down without burning bridges for the future?
On this week's episode of The Speak to Scale Podcast we're having a tough conversation about how to say no to speaking opportunities that don't align with your business. Because if an opportunity doesn't align with your business or your values, trust me, you're going to want to say no.
I've brought Aleia Walker (who we've had on the show before) back to the show this week to have a tough conversation about what saying no should like and how we can do a better job as speakers when we're turning down speaking opportunities.
For full show notes and episode links: HTTP://www.thepublicspeakingstrategist.com/shownotes/141
Stories play a big role in our communication strategy. But with our businesses (and communication strategies) constantly evolving, how do we make sure our stories are evolving with us? What does it look like to change or update our stories? How do we know when it's time to do that? Where and how do we do that when it comes to our speaking presentations? Our stories can hold us back... if we don't allow them to evolve with us.
In this episode of The Speak to Scale Podcast we're talking about how to know when it's time to update your story or presentation and exactly how to do it.
Full episode notes and links: http://www.thepublicspeakingstrategist.com/shownotes/140
Are you capturing the energy, the engagement, and the emotion that we're bringing to our virtual presentations and sharing it with others who are not in the room? The best way to get booked to speak is to allow others to see what it's like to be an audience member. Whether that means watching the presentation, hearing from audience members, or seeing snippets of the presentation... capturing the energy, emotion, and impact of your presentation is key to becoming an in-demand speaker. CLICK HERE for episode links, show notes, and more.
Our speaking and business journeys are not always going to be a straight path from where we are to where we want to be. If that's the case, why does it seem as though successful business owners and public speakers are only sharing the highlight moments of their journeys? On this episode of The Speak to Scale Podcast we're pulling back the curtain and sharing the reality of the more difficult moments on your speaking journey. Whether you're in the thick of it now or you want to be better equipped to handle a difficult business season should it head your way, this episode unpacks what it looks like (and what to do) when you're not seeing the results you've been working so hard to achieve.
CLICK HERE for episode links, show notes, and more.
Speaking on podcasts is a great way to grow your business and strengthen your public speaking skills. While most of us already know this, we may not be clear on how to go about finding podcasts to speak on. How do we know what podcasts are a good fit for our business? How do we actually find podcasts to speak on? What podcasts are our ideal clients listening to? In this week's episode of The Speak to Scale Podcast we're chatting with Case Lane on how she finds, pitches, speaking on, and maximizing podcast interviews. If you've been thinking about adding 'speak on podcasts' to your list of goals for the year, this episode is for you. For the full show notes, links and more: http://www.thepublicspeakingstrategist.com/shownotes/137
What really makes a great speaker? Is it a well-written talk? Is it an impeccable stage presence? Is it something the speaker is "just born with" or is it a combination of everything above? Today, we're breaking down why even bad speakers can write great speeches so that you can start looking beyond your outline when it comes to improving your speaking presentation. In this episode of The Speak to Scale Podcast, I'm breaking down how to up-level your presentation whether you're a good speaker or not.
Check out the full show notes and grab the episode resources, here: www.thepublicspeakingstrategist.com/shownotes/136
As you continue to step into your role as the leader of your business, how confident are you in making new hires and keeping your team members engaged? How do you feel about keeping your remote team members engaged even if you've never met in person?
In this week's episode of The Speak to Scale Podcast, I've brought on a very special guest, who's going to break down exactly how you can hire and lead a remote team. If you haven't already met Tiana Tye, she is an Industrial-Organizational Psychologist and Team Dynamics Consultant from Atlanta, GA. She leverages human psychology and data-backed strategies to help online business owners lead their team better than their last boss!
Check out the full show notes and grab the episode resources, here: www.thepublicspeakingstrategist.com/shownotes/135
Clubhouse is an invitation-only audio-chat social networking app launched in 2020. If you’ve heard of it but are not currently leveraging it for your business, you're likely feeling one of two ways:
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Annoyed and unbothered by another social media platform that you fear will take up all of your time
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Feeling FOMO when you see people spending all day on CH, racking up followers, and building new relationships
In this episode of The Speak to Scale Podcast we're breaking down:
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The positive aspects of Clubhouse that may make you want to leverage this app.
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The negative side to Clubhouse that still has me questioning if my involvement with the app will be short-lived or not
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Different ways to leverage the app and a behind the scenes glimpse into how I'm using it
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A few of my favorite recommendations for you make the most of your time on Clubhouse
For the full shownotes and additional links: www.thepublicspeakingstrategist.com/shownotes/134
You've put in the time and energy to create an incredible digital product, you know the results that it gets for your client and the impact it makes. So it's very clear that you want to get it into even more people's hands. But with so many different marketing activities out there, you're wondering if speaking is even a possibility for scaling your digital product. Well, friend, it is. And in today's episode, I'm going to show you exactly how you can scale your digital products with speaking. Let's dive in, and stay till the end and I'll share with you a ninja hack that you can implement TODAY to help you identify your next speaking opportunity to scale that product!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/133
Are you currently using webinars for your business? Or are you somebody who attends them, and watches what other people are doing, trying to deconstruct their formula and make it your own? Today, we are having a full-blown mini-workshop right here on the podcast, to help you start crafting and delivering webinars that convert.
For full show notes and links, visit:
www.thepublicspeakingstrategist.com/shownotes/132
We've heard it over & over again, from experts and gurus, that we need to niche down as much as possible. But sometimes, the thought of getting that specific with who our audience is, and who we serve, can be a little scary. We're afraid of eliminating audience members or ruling out events where we really want to speak. So today, we're gonna dive deep into what success can actually look like by niching down, and how that impacts your speaking strategy, both in-person and online.
Our guest today is Connie Holen, the owner of web design agency Pixality Design, that builds websites for fitness and wellness studios - How’s that for a niche? Today, Connie shares her story, how she decided to approach niching down, what that did for her business, and how we integrated that into her speaking strategy.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/131
As you're starting to make your business plans and goals for 2021 and with most events canceled in 2020, are you debating whether or not you should consider speaking at all next year? Yes, you should definitely plan on it! Because there will be events in 2021. Now, not all of these events are going to look like they used to and that's okay. At the end of the day, speaking is not canceled.
Today, we're going to dive deep into what you can expect when it comes to speaking in 2021. And how we can make sure that you are still hitting those big goals you've set.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/130
When it comes to public speaking or running a business, comparing where we are on our journey to where others are is an easy trap to fall into. We see big names speaking on stages we've dreamed about, releasing best-selling books, or having incredibly successful launches. Suddenly, we forget their success didn't happen overnight. In this episode of The Speak to Scale Podcast, we're going to quiet that comparison voice for a moment and focus on what really matters: how to own your message, build a solid business foundation and start speaking based on YOUR unique path.
Jordan Lee Dooley is the author of the National Bestseller, Own Your Everyday, which has also been named a "Best Book to Read to be a Better Person in 2019" by Inc Magazine. She has also been listed under Forbes, Hallmark, and Success Magazine's 30 Under 30 List. She hosts the Top Rated SHE Podcast, and her mission is to equip women with the tools they need to live purposefully and reach their greatest potential.
Today, Jordan joins us on the podcast to pull back the curtain on her journey to success and shares practical lessons (and advice) on how we can own our message and use it to grow a successful business. You’ll learn how Jordan went from running an Etsy store to becoming Best-Selling Author by paving her own way and chasing her passions… and how you can do the same for your life and business.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/129
If you feel like your virtual presentations are not as good as your in-person ones, you are not alone. But it doesn’t need to be this way. In this episode, I'm breaking down the similarities and the differences between in-person speaking and virtual speaking. And I'm going to show you exactly what you need to do to improve that virtual presentation, and how to start doing that today. Because virtual speaking is becoming more profitable than in-person events. So grab a pen and join me. You don’t want to miss this.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/128
As so many of our speaking events are getting moved online, does the thought of showing up on camera make you feel nervous? Whether you're showing up in your Instagram stories, you're creating consistent video content, or you're delivering virtual presentations where you need to be on your webcam, it's time to get comfortable getting in front of the camera, and doing it in a way that truly serves your audience and your business.
Today’s guest is Mike Ganino, a storytelling and communication expert. He is the host of The Mike Drop Moment podcast and author, executive producer of TEDx Cambridge, and has been named one of the top 30 cultural speakers by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names in brands,
Today, Mike is pulling back the curtain and sharing with us what it takes to be captivating on camera, what's getting in the way for us, and why we're making it feel so hard. SO grab a pen and notepad, and listen.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/127
Getting started as a speaker can be intimidating. We get in our own way and overthink what we should say in a pitch, how we can reach out to an organizer, or wonder if anybody actually wants us on the stage. One way to get started speaking is to host your own event, like Taryn did.
Taryn Jerez, owner of One Crafty Miss, really wanted to start speaking and she wasn't going to wait around for somebody to hand her a microphone. She saw a need in her creative industry and started hosting an event where she could highlight other women and other business owners and bring people together to grow their own businesses and create community. She started gaining traction in her own business as a speaker...and that’s just the beginning….
So if you've thought about hosting an event, or you love curating communities online, this episode is for you. Today, we are going to show you how being that incredible networker can help you fast track your speaking success. My challenge to you today as you listen to this podcast is to ask yourself “how can I show up as a host, a connector or a curator to bring people together and create an experience that's going to leave them wanting more?”
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/126
When a new speaking opportunity comes across your desk (whether an in-person or virtual event), how are you determining if this is something that you should say “yes” or “no” to? If your only determining factor is, “Can I get a conversion” or “Can I make a new sale?” you are missing out on half of the equation. Conversions are not everything. This might sound a little crazy coming from me, considering this is The Speak to Scale Podcast, and that my job is to help you scale your business with speaking!
In today’s episode of The Speak to Scale Podcast I walk you through some of the things to consider when you are presented with a speaking opportunity. From what questions you should be asking, to considering when conversions matter and when they don't, and how to create a balance between opportunities that are conversion-focused and those that are not. So grab a pen, and let's dive in.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/125
Whether you’re already using Instagram to book speaking engagements or you’re just starting to show up more consistently, there’s no denying that event planners are looking to Instagram to spot new speakers. If you’re not sure what you should be posting on your social media platforms, how to build enough confidence to ‘go live’ on camera, or how you should be showing up to position yourself as an industry expert… today’s episode is for YOU!
Natasha Samuel is host of The Shine Online Podcast and the founder of Sol Studio, an Instagram creative studio that specializes in storytelling and strategy. She offers small businesses and creative entrepreneurs Instagram content creation, strategy sessions, and educational resources. She helps clients shine on social media through effective strategies and intentional execution. In this episode, Natasha joined us for a dive-deep conversation on how you can start leveraging your Instagram account to build deeper relationships with your audience, showcase your speaking experience, and connect with organizers who are looking to book you.
For episode links and full shownotes: https://thepublicspeakingstrategist.com/shownotes/124
Wouldn't it be amazing if you could grab a microphone (whether that's virtually or in-person) and share a message that delivered value for your audience and brought in new clients? Selling from the stage growing your business with speaking is hands down my favorite way to grow and scale my business. And it's not my favorite because it's a sleazy get rich quick scheme. It is my favorite sales strategy because we get the privilege of educating our audience, serving from the stage, and delivering a transformation that can change our audience’s lives… all while growing our business at the same time. What more can we possibly ask for in a sales mechanism?
But with so many changes happening to the way that we speak and speaking looks a little bit different these days, you might be wondering if you can still leverage speaking to increase your sales. In today’s episode of The Speak to Scale Podcast I’m going to show you exactly what you need to include in your presentation to increase your conversion from the stage.
Full show notes and links: https://thepublicspeakingstrategist.com/shownotes/123
What does it take to be a great leader? When it comes to running a business, it’s easy to get lost in the day to day operations. When you’re busy or stressed, tasks such as social media, which are meant to inspire and motivate can seem like a chore. This can transcend into your business presence and really hurt your client relationships, retention rates and bottom line. At the end of the day, you’ve got to continue to lead from the front no matter the circumstances. If we don’t strengthen our leadership skills, those marketing activities meant to inspire and position us as thought leaders will can become wasted efforts. In today’s episode of The Speak to Scale podcast, we’re chatting with Kaylan Thompson of Joy to Lead on exactly what qualifies a great leader and how we can start leading our teams, clients, and communities better.
For full shownotes and links: www.thepublicspeakingstrategist.com/shownotes/122
As you’re growing and scaling your business, publicity should be one of your top priorities. However, before you start looking for a publicity agency to hire, it's important to know what PR is and how you should be leveraging it for your business. Whether you’re looking to speak on more stages, be featured on podcasts, or get published in major publications, this episode is going to help you better understand exactly what public relations actually is and how you can harness its benefits to grow your business.
On this episode of The Speak to Scale Podcast, Danielle Bayard Jackson of Tell Public Relations joins us to give guidance on how to be your own highly effective publicist. She’s also pulling back the curtain and sharing her best tips for getting others to highlight your business for you so that you can focus more on stepping into the role of the sought-after thought leader in your niche.
For more information and episode links: www.thepublicspeakingstrategist.com/shownotes/121
“Do you need a speaker webpage if you’re not a professional speaker? At what point should you consider creating one?”
If you’ve ever considered these questions, this episode of The Speak to Scale Podcast is for you. We’re breaking who should have a speaker page, what it can do for your business, and how to get it set up without overcomplicating the process. Your speaker webpage can be a valuable asset that does the heavy lifting for you and helps you to book more speaking opportunities on podcasts, virtual summits, conference stages, and more.
Grab a pen and paper because this episode is a workshop style. By the end of the episode, you’ll know exactly what to include on your speaker page so that you can get it published in no time.
Read more and grab our episode links, here: www.thepublicspeakingstrategist.com/shownotes/120
With so much of our lives and businesses moving online, it’s time to consider alternative routes for sharing our message, serving our audience, and growing our businesses with public speaking. Whether that means appearing on podcasts, doing live-streams, hosting webinars, or more, we want to be sure that our efforts serve both our audience and our business.
On today’s episode of The Speak to Scale Podcast, Krista Rae of ‘Summit in a Box’ joins us (again) to revisit the topic of Hosting Virtual Summits. As more and more of our businesses are taking a virtual route, this episode explores how we can increase our impact, influence, and income without ever leaving our house. Grab a pen and get ready to take some notes because Krista is showing us how to triple our income and grow our email list for free with online summits.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories, and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- How to know which summits are a good fit for you and your business (and which ones are NOT).
- How to measure your success as a speaker on virtual summits and know if that marketing strategy is working for you or not.
- Why monetizing your summit presentation is not one-size-fits-all and how to determine the best strategy for increasing your income with your virtual presentation.
- Understand how to leverage virtual summits to create your own stage rather than asking to appear on someone else’s.
- How to simplify the process of hosting your own virtual summit and ensure it’s a revenue-generating marketing strategy for your business.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/119
With so many different marketing strategies out there, it’s easy to get overwhelmed and wonder where we should start. What if you could grow your business, strengthen your communication skills, and get public speaking experience? Would that be something you would want to do? What if I told you that you could do all of this without even leaving your house.
Podcasting is your secret weapon for getting started with public speaking as a business owner and growing your business at the same time. But you don’t have to host your own podcast in order for podcasting to work for you. Being interviewed on other people’s podcasts is a great way to get in front of new audiences and extend the reach of your business.
In this episode of The Speak to Scale Podcast, Ashley Gartland joins us to show us exactly how to harness guest podcast interviews to grow your business, share your message, and start getting public speaking experience.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- Why podcasting is the perfect platform for growing your business (and speaking experience) even when you work from home.
- How to maximize podcast interviews so that you can do less with more impact.
- What to do after a podcast interview to work it into your marketing strategy.
- How to get booked on podcasts through networking and virtual coffee chats.
- Why podcasting is a great way to strengthen your public speaking skills and build confidence in sharing your message.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/118
With so many different marketing strategies out there, it’s easy to get overwhelmed and wonder where we should start. What if you could grow your business, strengthen your communication skills, and get public speaking experience? Would that be something you would want to do? What if I told you that you could do all of this without even leaving your house.
Podcasting is your secret weapon for getting started with public speaking as a business owner and growing your business at the same time. But you don’t have to host your own podcast in order for podcasting to work for you. Being interviewed on other people’s podcasts is a great way to get in front of new audiences and extend the reach of your business.
In this episode of The Speak to Scale Podcast, Ashley Gartland joins us to show us exactly how to harness guest podcast interviews to grow your business, share your message, and start getting public speaking experience.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- Why podcasting is the perfect platform for growing your business (and speaking experience) even when you work from home.
- How to maximize podcast interviews so that you can do less with more impact.
- What to do after a podcast interview to work it into your marketing strategy.
- How to get booked on podcasts through networking and virtual coffee chats.
- Why podcasting is a great way to strengthen your public speaking skills and build confidence in sharing your message.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/118
Did you set big speaking goals at the beginning of the year? Maybe you said you were going to speak at five conferences, get new clients from speaking and sell more copies of your book only to have 2020 flip all of your plans upside down. Now you're left wondering, “How am I going to reach my speaking goals if all of the events have been canceled?” In this episode of The Speak to Scale Podcast, I'm going to show you how to get back on track and achieve (and maybe even exceed) the speaking goals you’ve set no matter what is going on in the world. Grab a pen and paper because we’re going to revisit the goals you set for yourself this year and adjust your action plan for achieving your goals.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- Why your speaking goals may not be specific enough to sustain unexpected changes.
- How to uplevel your goal setting strategy so that you can continue to move the needle in your business even when it feels like everything around you has come to a halt.
- How to get crystal clear on the impact your public speaking presentations have on both your business and your audience
- Why it is NOT too late to achieve the goals you set for yourself at the beginning of 2020
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/117
Have you ever wondered what difference a book could make for you when it comes to public speaking? I traveled the country speaking for over a decade before I published my book, Shattered. Rather than spending today’s episode telling you about my experience with publishing a book, I’ve brought in an expert to help you get started. In this episode, Geo Derice is sharing what being a published author can do for your speaking strategy and how to make the most of it to increase your impact and income.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- The difference between speakers who are getting booked and paid and those who are struggling to make an income.
- Why a book can quickly turn a “no” into a “yes.”
- The three things you MUST have before you ever start writing a book.
- How to let go of perfectionism and start taking action so that you can achieve the goals you set for yourself.
- How to make sure that you write a book that serves your audience well… one that they can’t wait to buy.
- When you should start designing your book cover and what difference that can make for the book writing process.
- How to maximize speaker budgets and increase your speaker fee when you’re a published author.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/116
Does the promise of passive income feel just too good to be true? Perhaps, you've scrolled past one too many Instagram posts of somebody living it up on the beach, telling you how they made X amount of dollars in their sleep all they were sipping mai tai's. I get it. A lot of the messaging out there makes it feel like it's too good to be true, but what if it wasn't?
In this episode, we go behind the scenes with my friend and amazing client Paige Brunton who built a HUGE entirely passive income business (from a $50,000 a year business to a $500,000 a year business) in a very short amount of time. She walks us through the entire process step by step… Starting with her journey from blogging, consulting, and “done for you projects” to her new cycle where everything is running on autopilot. She spends more time away from her computer than she spends at it and she's really living her best life. If passive income is something that has been on your vision board, but you don't know how to make that leap from “done for you” to DIY, today's episode is going to give you a step by step plan of attack to get it done and a whole lot of inspiration to see that it's actually possible.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- You cannot start a passive income business without an email list
- Why you need to build your audience first.. Then your product second
- Why you need to remove yourself as the bottleneck for your business
- Removing the pride and ego that come with running a business
- How to effectively predict the income of your passive business
- Why you absolutely NEED organic content
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/115
If you’ve transitioned into a role where you’re helping others achieve a desired result, you may be unsure what to call yourself. You are not alone! You may have heard the words “coach” and “consultant” used interchangeably and you’re not sure what the difference really is. Maybe you’ve shifted away from being a service provider and started sharing your expertise with others. We see this quite often when our students and speakers are growing as educators.
Although this may sound like a business issue, it also impacts your speaking strategy. On this episode of The Speak to Scale Podcast we’re breaking down the difference between coaching and consulting to help you figure out which type of speaker you are so that you can start scaling your business from the stage.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- The difference between coaching and consulting and how to determine which is the best fit for your business
- Why some business owners leave coaching feeling like they did not get what they paid for
- How confusing coaching and consulting can negatively impact your business
- Why Jessica is a certified coach yet calls herself the public speaking strategist
- The best hire if you’re looking for a someone to give you a ‘plan of action’ for growing your business
- The best hire if you’re looking for someone to help you grow into the leader who can run the company of your dreams
- Why clarifying if you’re a coach or consultant BEFORE stepping on to the stage is imperative.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/114
When you think about speaking: grabbing that microphone, stepping onto the stage and pouring into your people, how do you envision yourself? Can you feel those beads of sweat starting to appear as your heart beats like a drum? Maybe you're excited and you know exactly what you're going to say, and you're ready to jump on the stage. No matter where you fall on this scale, I'm willing to bet there's been a moment or two in your life or in your business when there was an opportunity for you to step up to the plate and own your greatness and you second-guessed yourself. In this episode of the Speak to Scale Podcast, I brought on greatness coach and brand visibility expert Ginny Krauss to discuss how to get step out of your comfort zone and into greatness without letting the overwhelming expectation of success hold you back.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- How to overcome inner roadblocks that may be holding you back from greatness
- Focusing on the view of the impact you’re making for others rather than focusing your view on looking in the mirror
- The power of physical reminders and people who remind you of your greatness
- The importance of the circles you’re in and masterminds you invest in
- Stepping into greatness is a long game; how to continue chasing your greatness over time
- How habits and routines are important for attaining your greatness
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/113
While the life of an entrepreneur is really exciting, it’s full of challenges and tasks you need to be performing to ensure you’re remaining solvent at the end of the day. No one likes to talk about all of the fears, uncertainties, and worries that come with this unique path we've chosen…..Like when is that next contract going to come in? When will we book that next speaking engagement? When are we going to get paid again? I know that after this recent COVID scare, all of us were feeling these emotions on overdrive. So why aren't we talking about it? In this episode, we're digging deep into how to tackle our entrepreneurial finances and achieve a more predictable income.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- What we need to do each month to keep our business finances in order
- How to create a cash reserve for unexpected emergencies and why this is important
- How much to put away
- Where to double down on your operational spending
- Putting more focus on opportunities that will add value to your bottom line
- How to make your business decisions based on the numbers, NOT YOUR EMOTIONS
- Why you need to always have an accurate cash flow forecast
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/112
What if I told you that you could increase your influence and book more speaking engagements without having to send an email, pick up the phone or even leave your house? Would you be in? I bet you would! In this episode of the Speak to Scale Podcast, I host special guest Christopher Hines to show you exactly how to book more speaking engagements with podcasting
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- Maintaining the correct balance of creating your own content vs consuming others
- The importance of setting milestones and goals with your podcast
- How easy and cost-effective it is to start podcasting
- How incredible networking and relationship building can be with podcasting
- The importance of planning and structuring your episodes
- The importance of solo episodes (Action Episodes) vs guest episodes
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/111
Are you the big dreamer who always has a new idea? Maybe you can visualize and see what you want to happen in your business, but figuring out the proper execution strategy (especially while traveling for public speaking engagements) seems impossible. Maybe you excel at the nitty gritty day-to-day tasks of your business and your vision for your business seems fuzzy. In this episode of the Speak to Scale podcast, I'm going to show you how to figure out which role you fall into and how to tap into the other side of the equation so that you can make an impact in your business.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- What the role of a visionary (CEO) and an integrator (COO) is
- Misconceptions about what an integrator does for a business
- When to know when the time is right to hire an integrator
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- Who should you have in place first
- How to know if an integrator is a good fit for your business
- How to transition from a VA (executor) to an integrator
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/110
In the wake of Covid-19 it feels like things are changing every single day and this may leave you wondering if you should still be looking for public speaking opportunities and how to go about it. Spoiler alert: YOU ABSOLUTELY SHOULD. In this episode I'm going to discuss what you need to consider and how to seek out speaking opportunities post quarantine. I'm also breaking down exactly how to increase your conversions when it feels like the numbers are stacked against you and how to find speaking opportunities when it feels like everything is canceled. If you want to maximize the power of speaking for business during these uncertain times, you aren’t going to want to miss this episode.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- The power of smaller events and how they help you increase your conversions
- Why getting in front of the right audience is so important
- How to find the right speaking opportunities for maximum conversions
- Making sure your speaking topic is in alignment with the conversion you’re trying to make
- Why you should be focusing on finding community leaders rather than large speaking events
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/109
Have you ever wondered what goes on behind the scenes when hosting a conference attended by thousands of people? Well in this episode of the Speak to Scale podcast, I’ve brought in a friend who is fully immersed in the conference scene. She has not only hosted many of her own conferences, but has played a big role in helping others sell out theirs. Kearn Cherry covers everything from how to structure your team, how to get sponsorships and what to look for in speakers… Basically everything you need to know to put butts in seats! You aren’t going to want to miss this episode.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- How to get sponsors for your conference
- How far out you need to plan your conference
- How to leverage your speakers as part of your marketing strategy
- How to select speakers that are going to sell tickets
- What organizers are looking for in speakers
- Why no one can sell your vision better than you
- What types of speakers your conference should include
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/108
If you're listening to this podcast, chances are you listen to other podcasts and have possibly even considered hosting your own podcast. You’ve probably wondered how to go about not sounding like everybody else. You don't want to add to the noise in your industry; you want to craft a message that stands out and connects with your ideal clients.
In this episode, I've brought in my dear friend Megan Maydel to help us understand what we can do right now in the thick of a pandemic to scale and market our business without having to spend a ton of money because I know we're all a little bit concerned about cash. Megan is the CEO and owner of the digital advertising agency, Disruptr Creative, and has worked with brands like Volvo, Trident, and Converse. She specifically helps mid-six-figure brands and businesses break through the white noise and stand out with their message. She is a genius when it comes to positioning and messaging and in today's episode, she's going to give us some practical strategies about how we can use that method to get our message out on podcasts and audio platforms without sounding like everybody else.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- Due to the pandemic, advertising costs are WAY down!
- Why now the best time to be marketing if you can afford it!! You might even consider taking a loan.
- Why audio content is just as important if not more important than video content
- Software and hardware needed to create good audio! HINT: these cost next to nothing!! The financial barrier to entry is VERY low
- How to make your message stand out from everyone else’s in your industry
- How to employ and capitalize on disruptive messaging
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/107
Many businesses operate under the impression that bigger is better with the thought that the larger you get, the more likely you are to be a subject matter expert in your industry. I’m here to tell you that this logic doesn’t always hold true. I’m recording this episode in the middle of a pandemic - a lot of small businesses have been hit really hard. Many of us are evaluating what’s working, what isn’t, and considering changes and shifts in their businesses. The words growing and scaling are likely flying around your zoom calls or slack channels with no discernment between the two. During this tough time where the majority of us are pinching pennies and focusing on efficiency, we’re going to have an honest and uncomfortable conversation about the difference between growing and scaling your business with public speaking and how this impacts your overall strategy.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss: * The difference between growing and scaling a business * How to know when you should be focusing on growth vs scaling * The 3 essential elements you need in order to scale your business effectively * How you can use PUBLIC SPEAKING to focus on a growth or scaling strategy for your business * How not to get stuck in the business growth trap * Why finding the right speaking engagements vs a large volume of speaking engagements is important to effectively scale your business
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/106
I am so excited that you're here because today we're talking all about protecting your public speaking content. If you joined us last week, we mapped out our signature frameworks and identified the repeatable process you can take your audience through, whether that's in a coaching program, an online course, or from the stage to deliver a transformation. Your signature framework is something you worked hard on and is extremely valuable and proprietary. Today we're talking about how to protect your content so you can share it confidently without holding back from your audience. To do this I've brought in my dear friend, my mastermind buddy and my trademark attorney Joey Vitale to help us understand what it means to protect our speaking content and how we can leverage that protection to book more speaking engagements.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- The importance of standing out as an entrepreneur when the barrier to entry into entrepreneurship is easier than ever and protecting your uniqueness
- Why you should factor trademarks into the process of naming your business or programs
- The power of the sense of permission and freedom a trademark gives you in business
- Why trademarks are the teeth behind your contracts and how they make your contractual agreements much more potent
- How much more polished you look when your content has a trademarked seal on it
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/105
In this episode of the Speak to Scale Podcast we're covering your “signature framework”, which is the unique approach I take when it comes to helping you craft your talk. If the words “signature framework” seem a little foreign to you, don't worry. You've probably heard of this before, but it may have been referred to differently. I truly believe that once you nail down this part of public speaking, everything else with speaking becomes easier. In an age when anyone can stand up a website and call themselves an expert, this framework will ensure you stand out from your competition by positioning yourself as a thought leader in an authentic way that is proprietary to you. A signature framework also allows you to have this rinse and repeat process that you can use with your programs, in your courses, and from the stage. It's a process that allows you to deliver consistent results! Make sure you tune in where I dive deeper into how to start putting your signature framework together!
Episode takeaways you don’t want to miss:
- The benefits of having a signature framework for public speaking
- Why you need to have a firm understanding of what your audience’s problems
- Why you need to have a firm understanding of your audience’s end goals
- Why your process needs to be proprietary to you
- A free guide to get you started creating your own signature framework
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/104
We are in a strange time right now and with so many businesses being forced to move online, a lot of our speaking presentations are getting moved online too. I'm sure you've noticed a big uptick in virtual summits and Facebook lives. People are presenting their content in a way they didn't before and that's great because it means more people than ever are getting to digest your content and receive your message. This shift is going to allow you to create a bigger ripple effect than you did before. This is a great opportunity for you to transform even more lives and continue making an impact in the world around you. You don't have to stop speaking just because things are changing, but your format and delivery is going to have to change a bit. In this episode I'm going to walk through the big differences between an in-person presentation and a virtual presentation so you can ensure that your talk is still hitting the Mark no matter where you're delivering your presentation from.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- How to overcome your listener's distractions to keep them engaged in your online presentation
- The kinds of instructions you want to ensure you’re giving at the beginning of your presentation. How to be the leader
- How to ensure that you’re eliminating your own distractions or distractions you could possibly be giving your listeners
- Ensuring you lay out clear expectations and deliverables that your audience can expect to take away so that they are enticed to stick around for them
- How to craft a presentation geared to your audience’s needs
- The right time to give your audience their freebie or reward for listening to your presentation
- You do a better job presenting when you’re standing… There’s nothing wrong with doing this when you’re presenting virtually
- What hardware and software you need to host a virtual presentation
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/103
Stages have always been the fastest way to increase your credibility and convert in-person. Whether you're speaking at conferences, retreats, workshops, network events, or you're taking the virtual route with webinars, live streams, summits, or podcasts... there is no shortage of places for you to share your message. What do we do when those opportunities are impacted beyond our control? What do we do when an unexpected crisis strikes and we're left to navigate cancelations and postponed events?
After spending the last 14 years traveling the country sharing my story, I've had a few unexpected curveballs and learned plenty of lessons along the way. Today, I’m helping you navigate the more difficult parts of public speaking so that you can continue to scale your business from the stage and serve your audience from the front.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- Why this is an extremely important time to be leading from the front
- The power of “Empathy” when navigating cancelations and hardship
- How to navigate contracts, cancelations, and delays with grace
- The power of virtual presentations and tips on how to execute them
- Needle movers you should be doing right now if you have downtime
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/102
As somebody who has hosted a few events focused on public speaking for business, I can tell you that it is equally terrifying and exciting. In this world of social media, we only get a tiny snippet of an entrepreneur’s voyage from their infancy to the strategic pivot point of hosting events. We don’t get to see all of the behind the scenes trials, tribulations and hard work it takes to arrive at a place in your business where you’re ready to host an event. In today's episode, I brought in my friend Alicia Robertson from “Living Over Existing” to share her business journey. The best part is she’s sharing the key indicators that she recognized when it was time to strategically shift gears in her business. You aren’t going to want to miss this inspiring story and journey.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- How important it is to put on the blinders to get focused when you’re feeling overwhelmed
- Structuring your business to allow for balance
- The importance of mental health when running your business
- How to recognize emerging opportunities in your business
- Recognizing signs that it's time to pivot your business offerings
- How to scale your business without an online course
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/101
Welcome to episode 100 of the Speak To Scale Podcast!! Queue the confetti! I cannot believe we are here. When I started this podcast, I was preparing for maternity leave with my second child and I was looking for a way to consistently show up and pour into my audience during maternity leave. Here we are 100 episodes later and I'm so grateful that we started the podcast because it is one of the most fun and rewarding things in my business! I asked our team, our listeners and our clients what their favorite episodes are and I've pulled together a list of our top 10 episodes. I hope you enjoy these incredible cliff notes.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- Ep 01: What's Your Path? Public Speaking Tiers…
- Ep 10: From Writing to Speaking. How to Make Public Speaking Work For Your Business (Ashlyn Carter)
- Ep 14: Sharing the Tough Parts. Knowing When the Timing is Right (Natalie Frank)
- Ep 40: Creating Your First Product. From Tier 1 to Tier 2 (Stephanie Wilson)
- Ep 53: Public Speaking as an Introvert (Cinnamon Wolfe)
- Ep 58: How to Calculate Your Speaking ROI
- Ep 77: How to Leverage Speaking For Your 1:1 Business
- Ep 82: How to Host Profitable Online Summits (Krista Miller)
- Ep 96: Why Talent Isn’t Enough
- Ep 98: Public Speaking Tips From Unexpected Places
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/100
In this episode, we’re having a conversation about public speaking for business at virtual summits and protecting the integrity of your email list. I know as a business owner we truly want to serve people well. We want speaking opportunities we can show up to and pour into our audience, but sometimes we don't know how to identify if a virtual summit is going to be a good fit for us, especially when we're asked to share all of the summit information with our email list (that we are really trying to serve and protect). To unpack this subject I brought in my dear friend Ashlyn Carter to have an honest conversation about what email list ethics really need to look like and how we can approach virtual summits with a fresh perspective.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- The importance of protecting your email list. You worked HARD to build it!
- The importance of your relationship with your list. It’s not the size of your list that matters
- Why you need to vet all summit opportunities to ensure they fall in line with your mission and messaging
- Other ways to get TARGETED leads besides blindly blabbing at virtual summits that don’t speak to your target audience
- What you need to have in place to ensure you get an ROI from a virtual summit
- Navigating how to negotiate the terms of virtual summit rather than resorting to a hard “no”.
- Why you need to show up to a virtual summit with the mindset of serving both the audience and the summit organizer
- Why you should ask your audience if they want you to be on a virtual summit
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/099
Do you ever see examples of your work out in the real world and wonder if anybody else notices? That's how I am when it comes to speaking. I see incredible examples of public speaking out in everyday life not happening on a stage and always feel compelled to share the lessons I take away from those scenarios with my audience. Recently, one of those places was in a spin class I started taking. I’m excited to share some of the insightful teachable moments from that spin class so that you can start to be more cognizant of public speaking lessons and parallels we can take away from unexpected places.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- How to recognize valuable speaking skills that are being executed by service providers in unexpected everyday settings
- The importance of finding common ground with your audience and making them feel comfortable and relatable to you
- Why you need to lead from the front
- Why you need to give the control to your audience rather than trying to force them to do something
- How to help your audience overcome their objections with your messaging
- Why your talk needs to be a seamless process that guides your audience through a journey they don’t even realize they’re on
- How to use analogies or paint a picture for your audience to help them understand a concept
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/098
I know that many of you are at a season in your business where you really want to be seen as the go to thought leader, but you're not exactly sure how to make your content work for you. You want to make sure you're speaking to the right people, giving them what they need and not overloading your plate with unnecessary tasks. In this episode we're going to unpack exactly how to determine what your content strategy should look like: who are you creating content for, what our audience needs from you, and how to make it all work for the business you have right now and the business you want to have three months from now. This has been a highly requested topic, so I have brought in my friend and expert on the subject Abby Herman to talk to us all about how to create a content strategy for public speaking.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- The types of content you should be creating
- The right questions you need to be asking your audience members; The power of surveying!
- How much free content should you give away without giving too much
- How often should you be delivering your content
- How to determine where you should be publishing your content
- How to hone in on the ideal clients you should be delivering your content to
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- Focusing on ideal clients you already serve vs a client avatar
- The importance of being very clear on your offers when creating your content
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/097
This episode is for the exceptionally talented person in their industry who has been grinding away in their business doing incredible work. I’m willing to bet you're probably your industry's best-kept secret. You want to use speaking for business but remain hidden behind the scenes because you’re waiting for opportunities rather than seeking them out. I happen to know that some of the greatest talents in all of our industries are sitting dormant instead of driving change and sharing incredible messages. They have their heads down grinding away on the day to day operations but haven't stepped up on a big stage because they’re waiting to be asked. It’s time to stop selling yourself short! Today we're going to have a little conversation about where talent and exposure need to intersect to effectively use speaking for business because I know that you have so much to be proud of, so much to share with the world and so much value to bring to people.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.
Episode takeaways you don’t want to miss:
- Raw talent alone isn’t going to get you more public speaking engagements
- Why you have to be willing to ask for the opportunity
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- One pitch is the only difference between you sitting in the crowd and being on stage delivering your message
- How speaking is one of the most powerful drivers of the ripple effect in your industry
- Why you already have the power to change things in your industry
- How complacency kills dreams
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/096
Welcome back! A lot of us are terrified to look wrong or less than perfect. We waste precious time and miss out on great speaking opportunities because we’re being overly perfectionist about selecting the right speaking topic. What if I told you that it's NOT your speaking topic that converts. It doesn't matter how good your talk is... it will only convert if it's being delivered in front of the right audience. Instead of spinning your wheels about a specific topic, focus on your people. Zero in on the audience you are meant to serve and love speaking to. Your topic will come to you a lot easier when you focus on their needs and goals. If you've been dragging your feet or making excuses about selecting the right speaking topic before you'll take action and your pitch yourself, tune in so we can break down those barriers.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You don’t need to have a speaking topic nailed down to take action on a speaking opportunity
- Why focusing on serving your audience will help you come up with the right speaking topic
- The importance of getting in front of the right audience for conversions vs stressing over picking a topic that will resonate with an audience you weren’t meant to serve and will never convert.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/095
It is no secret that video plays a huge role in how we connect with our audience. It allows us to make fast connections, answer burning questions, and gives our audience a taste of what it's like to work with us. As speakers, it certainly makes sense that we tap into this valuable resource to make deep connections with our audience as well as decision makers who could book us to speak. I have brought in a friend and one of our Speaker Circle members Marvin Flavien to share exactly how you can leverage video to market your business. Tune in as I hand the mic over to Marvin so that we can reframe the value of video as a speaker.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- How video can be used to give your audience a deeper view and connection with your business or how you conduct business so that they resonate with you
- The right questions to ask yourself about your business to use as inspiration to create dynamite video content
- The power of video to give your audience instructions about how to handle administrative issues (scheduling with you, what you offer, etc….), rather than having a receptionist or playing receptionist yourself.
- How video can answer your audience's objections and consumer questions
- The power and value of someone getting to actually see you speak
- The importance of making sure your “why” is included in your video content
- Being able to captivate your audience. The duration of your video isn’t what's most important
- Video allows you to bring people into your world. It allows you to “show” your audience rather than have to explain to them what you do.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/094
Hey friends! Welcome back to another episode of the speak to scale podcast. In this episode we're talking all about how to outsource your pitching for getting featured on podcasts. As business owners, it’s always preached to us that we need to outsource things in our business to free up time to and stay in our zone of genius. I completely agree with this theory, but when it comes to pitching podcasts we've been sold a lie. We've been told that we should hire some agency or assistant to get our message in front of as many podcasts as possible. What we don't see when employing this method of efficiency is what it actually looks like on the receiving end. In this episode we're going to take you behind the scenes and share with you exactly what it's like for us as podcast hosts to get those types of pitches in our inbox. We want to share what it feels like to receive “spray and pray” pitches and share some best practices on how you can improve your pitches and get featured on more podcasts so I brought on our podcast manager, the one and only “Rad Dad Chad” to give us some insight on the matter. Enjoy!
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Why you should be defending your audience when it comes to who you have on a podcast you’re hosting.
- Why the spray and pray method of pitching is a HORRIBLE idea and will NOT get you the results you’re after.
- The correct and impressive way to pitch a podcast you want to be on.
- Your podcast pitch could possibly be a first impression. You never get a second chance at a first impression…. The importance of making your pitch count!
- Why outsourcing our pitching can be a very bad idea
- How to properly outsource your pitching if you decide to go that route
- Why you need to invest some time understanding audience of the podcast you’re pitching
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/093
Time management is one of the most crucial skills when it comes to succeeding in entrepreneurship. In this episode we’re discussing how to balance speaking with a full time job. I have brought in my friend and one of our Academy members, Carrie Roberts, who is a business coach for people who have a side hustle in their business. She’s going to pull back the curtains and show us how she balances a full time job with a side business while still finding the time to use speaking to scale her business. She does a great job of giving practical tips and tools to manage your time better and show up our best no matter what role we are appearing in. Tune in!
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- The importance of delegating or subcontracting out work to make room for new projects you want to take on
- The importance of knowing what is priority and what isn’t
- Why you need to be 100% present in whatever it is you’re working on rather than letting tasks bleed into one another
- Why you need to ensure that you have time boundaries for when certain tasks are done
- Focusing all your energy tasks that are related during a given time block so that you have a focused train of thought
- How looking at your calendar from different chronological perspectives (day vs week vs month) can help you find pockets of time plan more effectively
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/092
Happy new year! This is our first episode of 2020 and I could not be more excited to ring in the new year and help you get set up for success to leverage speaking to scale your business. Today I want to answer a question that I actually get quite often, which is “should I pay to speak?”. Have you ever been put in a position where you were told about an incredible speaking opportunity and then you found out that in order to speak at the event you were going to have to make an investment? It might seem a little backwards that you are going to show up and do an incredible job developing a presentation and pouring into the audience all while having to come out of pocket to do so. It sounds crazy, but there are times when it's a smart move! Tune as I walk you through when this is/isn’t a good idea.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Why paying to speak is NOT the only way to gain experience and exposure
- How to determine which tier of speaker you are in order to understand whether or not paying to speak is a good strategy
- The importance of a clear conversion strategy before you consider paying to speak
- The importance of determining how and if a particular venue serves as a good marketing platform for your business
- The power of speaking in front of the right people in order to make it an easy decision to pay to have you speak in the future
- The importance of having a clear, tested and proven sales process to move your audience through your sales process.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/091
Welcome to the Speak To Scale Podcast where on this episode we’re going to cover how to stand out when your speaking topic is already covered. This episode is especially for you if you have the mental block of really wanting to speak, but feeling like there's no room for you because people are already talking about your subject matter. Friends, you are more than enough and I'm willing to bet you are your industry's best kept secret. You've been working hard behind the scenes and getting your clients results. It's time for you to step out in front and make an even bigger impact. Tune in while I unpack how to overcome this feeling and serve your audience the way you’re meant to.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- How to make your content unique and appealing
- The power of your personal touch on your content (Secret Sauce)
- Why people care more about YOU and your personal experience than you know
- The importance of making sure your listeners know WHY your content and solutions are important
- Why your story is what helps sell your content
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/090
Welcome back to the Speak To Scale Podcast. In this episode, I am going to discuss some skills and tactics that will land you more speaking engagements and might answer some of the questions you have regarding why you might have been passed up for opportunities in the past. A lot of times the solution is right under our noses and a lot easier to attain than we think. Tune in and let me unpack this for you a little bit!
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- The importance of asking about and listening to the needs of the event organizer before you pitch your talk
- Why you need to have a couple of signature topics you specialize in covering
- Why you need to have a firm understanding of who your audience is so that you can choose the talk that is going to deliver the most value to them
- The value of the human connection! The importance of getting on the phone with an organizer rather than sticking to email. The best opportunities are found this way
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/089
Have you ever felt like your presentation is great but isn’t converting? Are you not being selected for speaking opportunities? Is it making you feel like you don’t belong on the stage? This could be caused by not getting in front of the right audience. Getting in front of the right audience plays a critical role in an effective conversion strategy. In this episode of the Speak To Scale Podcast, we dive deep into how to determine the ideal audience you should be focusing on and how to best get in front of them.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- The significance of getting in front of the right audience plays in your conversion strategy
- How to determine the ideal client that you should be seeking
- The role “Business Besties” play in your strategy
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- Spoiler alert: they aren’t your ideal customers
- Why you should focus on your favorite paying clients rather than the ideal made up clients or ones who you felt really uncomfortable working with
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/088
I am excited that you're here because in this episode of The Speak To Scale Podcast we are going to help lay the foundation for you to scale your business from the stage! As business owners, it’s important to understand our audience’s pain points, desired outcomes, and journey. We have to factor this knowledge into the workflows and processes that take place behind the scenes if we're going to be able to leverage growth from the stage. The best person to discuss this topic with me is my friend and personal project manager, Annie McCarty. Get ready because she’s going to break down all of the systems and workflows that you need to have in place to maximize how you scale your business from speaking.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Tips to turn fragmented and piecemeal systems into workflows that actually work for you
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- Work smarter not harder
- Strategies for you to implement if you are going to be away speaking at an event, on maternity leave or out of the office
- The difference in the client experience/journey depending on the price point of the product you’re selling
- The power of automation for your business and client experience
- Using filters for your email inbox
- The power of a targeted and prioritized list of tasks to execute when you have down time so that you’re not spinning your wheels on things that don’t move the needle
- The importance of testing your workflows
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/087
Welcome back! Today I’m really excited to announce we’re making the transition from the “Creative Speaker Podcast” to the “Speak to Scale Podcast”! In our debut episode, we’re going to cover how to approach using speaking to scale your business. In today’s constantly evolving business environment, social media and search engine results are becoming less organic. Having success on social media is becoming more dependant on running ads. Popular search engines are no longer giving you the most relevant search results; rather they’re giving you the results they are being rewarded the most for you to see. This is the reason why scaling your business with speaking is such a valuable and powerful tactic. Stages have been around forever and they are consistently the fastest way to increase your credibility and conversions. There are right and wrong ways to go about scaling your business with speaking. I’ve removed a lot of the strategy guess-work in this episode. I look forward to seeing you there!
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Determining the right types of events and stages that will benefit your business the most
- Stages have been around forever and they are consistently the fastest way to increase your credibility and convert
- The importance of focusing on who you need to be talking to and the value you need to be delivering rather than comparing yourself to your pears
- The steps you need to take to strategically tailor your message to your target audience
- How to avoid “imposter syndrome”. Don’t fake it till you make it when it comes to speaking!
- The importance of knowing these things before you bother pitching a conference organizer:
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- What it is your trying to do for your business and your audience
- How you’re going to get your customer a result
- Why you’re the right person to do this
- Why the spray and pray method of pitching speaking engagements is a losing strategy
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/086
For this episode, we brought in Tommy Griffith to show us what we can be doing to deliver the kind of content that our audience really wants to consume. He's a digital marketing professional and a former SEO manager for Paypal and AirBnB who now runs his own company “Click Minded”. There is a crucial step in the SEO process that many of us are missing and today Tommy is going to help us fill in this blank. Tune in so that you don’t miss this SEO gold!
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- The value of taking your public speaking in-person presence and repurposing it for the internet
- How to use Meetup.com as an effective user acquisition tactic
- The value of third-party tools that give you insight into month search volumes across the internet
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- KWFinder.com
- AHrefs.com
- How important google search volume is as a proxy for demand for a given product, service or topic
- The importance of understanding your customer avatar
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- Who are my users and how can I help serve their problems?
- The importance of SEO beyond Google desktop. You can optimize for YouTube, IG, Amazon and even images!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/085
Have you ever seen someone explode onto the scene and wonder, “how did this person catapult into instant recognition and industry-related stardom? I see them everywhere!” Don’t let this discourage you or make you think that your work and the value you deliver is less significant than theirs. I can promise you the momentum and success they have achieved was not instant! In the vast majority of cases, they’ve been at it a LONG time. It's likely this is the 3rd or 4th time they’ve attempted a business. The reality is, they have been behind the scenes doing the work without recognition and now that they’ve hit their stride, they’ve gone all-in on visibility. In this episode, I’m going to share when it's time to go all-in on one of these speaker sprints and the steps it takes to get there.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Speaking and business are long games
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- Showing up consistently and taking actions to get us to that next step
- The value the lifecycle of a speaking engagement delivers
- The importance of the marathon mindset when it comes to success in speaking
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- Knowing when you’re ready to transition from the marathon to the sprint
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- Speaker Sprint - dedicating a short amount of time to book as many speaking engagements as possible and maximizing them. Geared more towards developing credibility and expertise more than conversions
- The importance of knowing your audience well and having an effective offering that will give consistent results before you can write a high-value talk and serve from the state
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/084
In this episode, we talk about the uncomfortable thing that nobody wants to discuss and that’s speaker agreements. We've had a past episode about this, but I want to address this from a different angle because the reality is you're probably a business owner who's already using contracts or agreements with your current clients. You may not be new to using contracts within your business. However, that contract you're using probably doesn't translate correctly for a speaking engagement. So today I brought in a friend of mine Paige Griffith with The Legal Paige. She's a student of ours who’s in the Speaker Circle. She’s also an amazing attorney. She’s going to give a different perspective on our existing contracts and explain what clauses we need to have within our speaker contracts.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You always want to start with a contract with your clients because that's the beginning of your communication. It really sets the four like the groundwork for what type of relationship you’re going to have
- Contracts are EVER EVOLVING. They are not a one size fits all document
- Having a 2 sided contract holds up better in court
- Examples of clauses you should have
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- Promotion Clause: outlines what kind of promotion expectations there will be for the speaker (social media, etc..)
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- This should be detailed down to how many times you should be posting, where you should be posting etc….
- Your contract should hold conference organizers accountable for promoting you as well
- Compensation Clause: should cover all accommodations and travel expenses AS WELL AS PER DIEM! You need to eat!
- Coverage Clause: How long are you required to be at the conference? You aren’t getting paid to be there on your off time.
- Intellectual Property: Covers all of your outlines, slides, and workbooks. Make sure they cannot be re-sold or redistributed without your consent
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Liquidated Damages: Ensures you’re still compensated if the event gets canceled for something other than an act of god etc...
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/083
You DO NOT want to miss this episode! Today's episode is all about online summits. Whether you're planning to host one, speak at one or even attend one, we're going to get a behind the scenes sneak peek into how it all works. Krista Miller joins us today from a Summit in a Box to teach us all of the nitty-gritty steps of running an online summit to make sure it is valuable, educational and profitable for everyone involved. So grab a pen and paper to take notes because we're diving in.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- The more specific you can get with who you are targeting for your summit and the more specific of a problem you can solve for them, the better the experience is going to be overall for your audience
- It is worth putting in the extra work to find summit speakers with an audience very similar to yours! Don’t always go for the guru who’s audience doesn’t overlap with yours because no one is going to sign up for the summit!
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- Keep a spreadsheet and a running list
- Ask your email list and other industry experts for recommendations
- When pitching speakers for your summit, disclose:
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- The mission of this summit
- The goals you want to accomplish
- The audience
- Why you think they would be perfect for it
- What you want them to cover
- How they will benefit from being a speaker at the summit. Most summit hosts don’t even think to do this!!
- Give at least a month to prepare their presentations
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- Send reminders
- As an online summit host, the benefits are
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- Expanded visibility
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- List growth
- New leads
- Income!
- Incredible networking and new collaborations
- Having an incredible impact on other people’s businesses
- Great examples of the offerings you can give on your online summits (because attendance is usually free)
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- Lifetime access to the recorded summit
- Worksheets for each presentation
- MP3 version so that they can listen to it over again in a podcast format
- Co-Working sessions during the summit
- Bonuses from speakers! Entry-level offerings
- All-access pricing strategies (early, pre and post)
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- Tune in to hear these!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/082
Have you ever invested the time to create the perfect presentation, but were unclear on how to rehearse it? You are not alone. How to practice for a talk or presentation is one of the most frequently asked questions that we get. You might only get one shot to present to a specific audience and you want to ensure that you’re as prepared as you can be. On today's episode, we're going to cover exactly how to practice your presentation so that you feel confident when you step onto the stage.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You only get one chance to deliver your content in front of your audience when speaking. If you’re going to put in the effort to pitch, land and write your talk, make the most of it with a killer delivery!
- Before you start practicing, ask the event organizer for a picture of the room and information about the setup. Will there be a podium? Where is the projector? Will you be wearing a headset or have a clip-on microphone? etc...
- Don’t just read through your outline over and over again. Actually stand up in front of as realistic of an audience as you have and deliver your speech
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- If you have slides, make sure you’re practicing with a remote and speaking to your slides
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- You need to know when to hit the button and if there's a delay between slides changing etc…
- If you’re going to have note cards or your laptop open in front of you, practice exactly how you’ll use them during your talk
- If you’re going to be speaking behind a podium, practice speaking behind one!
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- If you don’t have one, your standing desk or kitchen counter will work just fine
- Don’t practice once or twice. Do it until your presentation is robotic and flows naturally.
- Film yourself practicing! You might feel like you’re doing great, but by analyzing film you can spot things ahead of time like the delivery of your joke, if you’re talking too fast, if you’re shoes are too squeaky, etc….
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/081
Today we are diving into speaking at online summits. I'm sure you've been hearing about them because it feels like they are popping up everywhere! If you’d like to get an understanding about how you can benefit your business by speaking at or hosting one, tune in as we dive into this subject with my guest Eden Fried who is the host and founder of the Rebel Boss Virtual Summit.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- A virtual summit is a conference hosted exclusively online
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- Sometimes live, pre-recorded, published all at once, dripped out over time
- A virtual summit has a huge amount of value kind of packed into a really short period of time that's extremely low cost or free to host
- A really smart host will balance the big names with the smaller names
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- If you're a smaller name, don't discredit yourself or that opportunity to speak at an online summit. As long as you are an expert in your space, you’re a qualified candidate
- If you’re going to pitch an online summit host about speaking at their event, you should be prepared more than one possible topics that you’d be willing to speak on and why those topics would benefit the audience
- Reassure the host that you’re willing to pull your weight in promoting the summit
- When you’re running a summit, your main expense comes from whatever technology you’re hosting your summit on
- As a speaker, you can make affiliate income by promoting lifetime access to the content of the summit (an upgrade) on top of the non-monetary exposure that you’re getting from others promoting the summit
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- Grow your network
- Build your email list
- Building your credibility and brand awareness
- Successful speakers make several thousand dollars from online summits directly from tripwires (small-dollar offerings only available for a limited time).
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- Super relevant, low cost with a high sense of urgency to the prospective buyer
- You should always have something available to your audience after you give a presentation!
- Turns leads into instant customers!
- If you’re going to speak at an online summit, make sure you put a lot of effort into it! Make the most of the experience to capitalize on all the opportunities listed above! Build the landing page, promote it, have a tripwire offering etc!!
- If you’re a tier 1 speaker, online summits are a great opportunity to build your speaker credibility!
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- Only speak in your zone of genius
- Ask your audience (email list) if they tune into online summits
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/080
You’ve seen the Facebook ads, listened to gurus, and downloaded the resources that promise to help you “Make Money In Your Sleep!” But something isn’t adding up. Passive income has started to feel more like a mythical creature than a reliable revenue stream in your business.
Let’s be honest, there is a lot of misinformation out there about what passive income really looks like. In today’s episode of The Creative Speaker Podcast, we’re breaking down exactly what passive income is (and isn’t), how to get started right now, and how speaking can be the secret sauce to increase your passive income sales without feeling icky about it.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Passive income is revenue that comes into your business when you are not physically in the office doing to the work (without trading dollars for hours).
- This gives you more flexibility for going to speak at events. Without passive revenue in place, time away from your office is money out of your pocket.
- Common Misconception: Passive income isn’t necessarily passive. You still need to feed new audience members into your funnels and serve your clients/customers/students.
- Passive revenue streams are the perfect way to scale your business from the stage. Even if your current workload is completely maxed out - you can still serve your audience at each and every speaking engagement.
- If you are a 1:1 service provider go back and listen to episode 77 on how to leverage speaking to grow your 1:1 service
- Having passive revenue set up in your business does NOT mean you’re going to sell any of it from the stage.
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- We need to shift our thinking. We’re putting way too much focus on our end goal (sell the product) and not enough focus on what really matters - our client’s journey.
- Audience members are likely meeting you for the first time. 20 minutes after meeting you, are they going to be ready to buy into your big fancy-schmacy $3k online course? Maybe, maybe not.
- What do they need to know, understand or be able to do before they’re ready to say yes? Is your presentation, or post-presentation funnel hitting on all of those?!
- Let’s unpack a few specific ways to leverage speaking to increase your passive revenue:
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- Use speaking opportunities as a new entry point to your funnel
- Add a tripwire on your opt-in page to increase passive sales
- Fast track your customer journey in-person
- Plan your launch/revenue calendar around speaking opportunities
- Use speaking to Target your ideal student audience. This is especially helpful if you serve a mixed audience in your business.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/079
Today we are talking all about networking at conferences! Whether you are attending events, speaking at them or hosting them yourself, you are investing a lot of time to be there. Whether it's time, money or days out of the office, you want to make sure that you are making the most of your investment. That means maximizing your relationships and taking the time to network with others so that you can build relationships that can move your business forward for years to come. This is not my strong suite as im a bit of an introvert so I brought my friend Cassandra Thompson back for another episode to tell us how we can make the most of events by networking at them.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- The connections that you make at a conference arguably will pay more dividends than the content that you’re delivering
- While being strategic about who you want to meet is smart, you also have to be open to speaking to anyone you might meet at a conference. You never know what the relationship you forge might bring to your business
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- They might not end up being your client, but what if they give you tons of referrals?
- If the event has a facebook group or social media page, use it to meet others who might be attending alone (like you maybe). You never know who will go out of there way to meet you
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- Maybe ask, is there anyone attending from your state?
- Are there any other introverts attending this event?
- Set up a brunch that will force you to introduce yourself to everyone
- When you’re meeting people at a conference, focus on the quality of the connections you’re making, not the quantity
- If you make a connection at an event, make sure to connect with them on their social platforms and follow up with them and do it immediately. Don’t want too long. You have to keep the connections alive and on-going
- Make sure you’re using the event hashtags when talking about it on social media
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- If you enjoyed a particular speaker or message, tweet or share about that person and tag them when you do
- When you share other people, you are also building your brand authority and credibility by being the gateway to others who weren’t able to make the conference themselves
- Make sure your LinkedIn profile set up and up to par before you go to an event as a great way to connect with others
- Before you go to the event, have a plan and have a goal for how many people you want to connect with, what you want to accomplish, what kind of people do you want to help? What are you hoping to find help about?
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/078
We need to have a little heart to heart! I want to correct your perspective on many of the service-based business owners you see speaking. When seeing them on the stage at industry events, it's easy to get caught up in the glamor and instantly start to assume that this is something that is working so well for them. They're getting tons of exposure and they certainly must be getting a lot of clients from it, right? Speaking must be this awesome thing that has them rolling in the money! The reality is most business owners who are high dollar service providers seldom effectively turn a profit from these speaking engagements.
If you've been around here for a while, I'm sure you've heard me talk a lot about using speaking to grow your online programs, courses and digital products, but what if you don't have any of that setup yet? Should you wait to start speaking or is now the right time to dive in? This episode is about making the most of monetizing these events.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- A lot of service providers speaking at industry events do not have a passive revenue offering in place. This is one of the main drivers behind them spending more money than they're making on these speaking engagements
- The number one reason that most people are not able to grow their business with speaking is that they're agreeing to speak on the wrong topics for their business
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- When you go into speaking without a clear strategy, you end up saying yes to opportunities that don't necessarily serve your business
- Another reason that most people are not able to grow their business with speaking is that their talk is not crafted to lead their audience back to a paying offering
- You want to make sure that you craft your talk in a very strategic way that is not only going to teach your audience something incredibly valuable but empowers them to make the decision that it's something they need to take action on
- Before you speak at your next industry event:
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- Manage expectations (what the organizer and your audience want)
- Know what you can and can’t take on
- Prep your business for inquiries
- Have a solid waitlist process
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Start creating a passive offer to help your clients start getting results even if you can’t take them on! ← The EPISODE GOLD!!
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When speaking at an event, set up a separate way for them to inquire about working with you. You want a new page, contact form, or new landing page so that you can track how many leads/inquiries and traffic is coming directly from that speaking engagement. This is going to help you see if speaking is going to be profitable for your business.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/077
When it comes to hosting your own summit I know how busy you can get coordinating all the details, figuring out your marketing and planning how you're going to get this in front of your audience. When you’re dealing with everything aforementioned, It can be a little overwhelming to think about where you actually find good speakers to help you facilitate your dream speaker line up. Today we're teaching you exactly how to find speakers for your next event and how to get them to say yes! Whether you are looking for a collaboration opportunity, you're hosting an online summit, planning an intimate retreat or a major conference, you’ll want to tune into this episode!
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You need to narrow your search for the right speakers by asking the following questions
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- Who is the target audience for the event?
- Why does this audience want to come to the event?
- What is the audience looking to achieve?
- What difference will your event make for them?
- What kind of transformation are you looking to create for your audience?
- By going through these questions, you're going to start to realize that there are probably some very specific topics that need to be covered at your event and by determining those specific topics first, it'll be a lot easier to find a speaker who is going to serve and present on that topic well.
- Check out the free workbook (link below) covering the exact questions that I will go through with an organizer when we're trying to help them curate a lineup
- Ask your audience what they want to learn and who they want to learn it from
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- Educator or motivational speaker? Or mix of both
- Poll your Instagram audience
- What I DONT want you to do
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- Pick speakers who you haven’t seen speak regardless if they’ve been on other lineups
- Pick a popular influencer who has no speaking experience
- Ask your friends who have never spoken
- Sit down and ask what speaking topics need to be covered and determine who the first person that comes to mind when I think about this topic
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- Don't stop with one speaker! Create a list for each topic because they all may not be available or good fits upon further examination
- Look for speakers who are investing in developing their speaking skills
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- We offer a lineup for those who are looking for speakers. Click the link below!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/076
I am so excited that you're here and I know that you've been working really hard to grow your business with speaking. What about those times when you feel like you've poured into your presentation, had a strong delivery and still didn’t convert the way you wanted? If this sounds like you, there's a good possibility that the missing piece is the lack of a connection you’re establishing with your audience. I've brought in an amazing brand messaging strategist and fellow “Jessica” to teach us about getting in your audience's head so you’ll deliver a message that will truly resonate with them and they won’t forget.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Conversion is moving somebody to action with your message
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- There are steps to get to this point
- There is no “easy” button to get someone to take action based on your message. You must establish a connection with them
- The Harvard Business Review actually says that highly connected clients and customers are 52% more valuable on average than the highly satisfied client or customers
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- If your audience doesn’t feel connected to you and your brand, then they're not going to come back and they're not going to tell their friends.
- Rather than immediately addressing someone’s problems and offering solutions, you have to encourage and connect with them by showing them what they’ve achieved so far in a good light so they don’t feel….
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- like you’re discounting all the hard work they have put in up until this point
- like you’re throwing their problems right into their face
- Next you have to show them what is possible on the other side of their obstacles
- The last step in the process is conversion. This is where you offer to give them all of the tools they need to overcome their obstacles and achieve their desired results
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- People get tripped up here because they finish talking about the possible results without telling somebody specifically and boldly how to get there because they don’t want to come off “salesy”
- It's really annoying to see something that you want, but don't know how to get. Make your solution and offer clear at this point. Don’t be afraid to make the ask after you’ve laid all this groundwork
- This process/technique can be applied to everything from your sales/landing page to your “about me” page on your website
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/075
When you hear the word “leader”, do you get excited and empowered to make a difference or is that a word that makes you question your value or feel inferior? When we look at speaking and leading from the stage, the term leader is not about authority, seniority or recognition. Leading from the stage is all about service! It's the act of guiding your audience on a clear journey to help them achieve a result. Today I want to have an honest chat about what leadership really means within your business, particularly when it comes to speaking.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Lead from the front: never ask them to do something you wouldn’t do yourself
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- Show them that you’ve been there - find common ground
- Cast the vision: when you’re asked to do something uncomfortable you focus on that pain. Paint the bigger picture of how this impacts everyone
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- Your audience doesn’t always see what is possible for them, but you do. Show them.
- Service breeds respect, not fear!
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- No strong-arm selling… help them get a quick win
- Give them a clear next step
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- Be their guide
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/074
I know that a lot of our listeners have been implementing everything we're teaching, which includes speaking for free when you’re getting started. I can relate to how hard it can be when you’re not making as much money on the front end as you’d like. On this episode of the Creative Speaker Podcast, I’ve brought back my friend Danny Fountain to tell us about something that she is implementing in her own speaking business in order to make unpaid events profitable. This method was something that she came up with after dedicating herself to building her speaker credibility for years!! You guys, this one is gold! Dannie is truly giving you something special in this episode.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Sponsorships can be a great way to try and recoup your costs when you’re speaking for free
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- Check out Episode 2 of the Creative Speaker Podcast (Leveraging Sponsorships and Speaker Sprints)
- In order to monetize your unpaid speaking engagements, you have to put in the leg work up front
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- Have a strategy/goal
- Build a landing page
- Mentoring sessions were an ideal way for Dannie connect with her clients outside of her presentation while recouping her travel expenses
- Don’t say, “I’m willing to spend X on my speaking expenses this quarter”.... Say, “I’m willing to Invest X on my speaking expenses this quarter”.
- Every presentation you give needs to be set up so that your audience engages with you in a way that feels like they’re getting value added to their business or cause
- The second you grab that microphone and step onto the stage, it’s easy to be perceived as an untouchable magical being and you don't want that at all. You want to kick that pedestal over and get down on your audience’s level and say, “I’ve been there, I understand, I’m here to serve you. Come to me with your problems!!”.
- Before advertising your mentoring sessions on a conferences group page on a social media platform, respectfully as the conference organizer.
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- If you do get approval, DO NOT spam the conference social media pages. Advertise once or twice and then talk about it on your Instagram stories.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/073
Showing up online to stay at the forefront of our potential client's minds is really important. It's especially important If we want to be booked as a public speaker. Conference organizers won't know what we're doing and the incredible value we bring to the table if we're not front and center by going live, posting on social media, creating videos, etc. However, it can be hard to stay motivated to consistently show up when it involves staying in the spotlight. How do we show up in a way that serves our audience, impacts our business and still feels good so that we can be consistent? We're in a dig into that in this episode!
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Conference organizers WANT to see video footage of you speaking to sell them on you when curating their speaker lineups
- You need to be crystal clear on why you’re showing up in the first place. If you know why you’re going live, figuring out teaching points is a lot easier.
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- Are you trying to grow your email list?
- To make deeper connections with potential clients?
- Are you trying to establish speaker credibility to stand out as “the expert” in your industry?
- Next, Identify the difference your message is going to make for your audience
- If you need an idea about something you should be sharing - last week we published a blog about how to share a story your audience will care about.
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- This blog post contains a workbook helps you craft the story.
- When you start having internal concerns or doubts, you need to shift your focus from what will they think of me? to what will this do for them?
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- This will help you get out of your own way! Your message is important! Focus on the value you’re bringing your audience and the ways your message benefits their lives
- Having a visual cue or reminder of the impact you’re making for your audience by delivering your message can be a valuable tool in keeping you focused and motivated to show up online when you aren’t feeling up to it
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/072
Over the last few weeks, we've covered how to make speaking fit in your business. If you're at the point where you're ready to dive in, you may need to create a little bit of white space in your current business by getting away from the day to day operations. I've brought in my friend Janelle Henningson from “Jenelle Joy Private Editing”, who has grown her private editing business to a team of six editors in a year. She's going to share how she accomplished this by covering things like how to know when it's time to hire, who we should be hiring, and what building this bigger team can do for your life and your business.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- If you’re going to scale your business, you must have a team! This is an absolutely necessary step in growing your business
- Unless you need very specialized labor, look for freelancers to help build your team
- You need to have your processes clearly and accurately documented in order to hand off responsibilities to new team members
- You also need to have your expectations clearly defined so that your team members are aware of what you need to them to deliver, how you want them to deliver it. It also helps you hold them accountable
- Do not over complicate the processes. You can do this in something as simple as a word document or powerpoint slide. You just need to be able to effectively share it
- Janelle was able to find her team of editors in FB groups she was a part of. You can also do this on a site like Linkedin
- You need to know who you’re looking for. Not just their qualifications, but also the personality characteristics you’re looking for
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- Janelle holds three rounds of interviews in most cases
- Utilize video conference calls
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“It’s a lot harder to fire someone than it is to hire the right person the first time around”
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There is a misconception amongst creative entrepreneurs that Adding Education To Your Business related to your industry is the only way to scale your business. Janelle was able to scale hers by hiring a quality team
- Don’t be afraid to give the people you are interviewing a brief “skills test” in order to validate their skillset
- You don’t have to hire people full time (which is scary and intimidates a lot of people). You can hire people as subcontractors meaning they would get a 10-99 rather than a W2 at the end of the year. This means a LOT less work/stress for you administratively in regards to taxes and government regulation
- You cannot shift your role into one that is visionary for your company if you’re stuck doing all of the leg work
- Moral support via friends/loved ones is crucial to overcoming fears/inadequacy concerns you might have towards taking the next step or even the first step in your business
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/071
Have you ever been scrolling through insta-stories or listening to a webinar/presentation and you felt like it was content you heard before? The reality is you're feeling that way because you probably have heard that content before. The practice of using other people's content within our own content is quite common and I want to clear the air here that there is nothing wrong with citing someone else's work, but there is a correct and incorrect way to do this. Today we’re going to discuss how to ensure we’re citing someone else’s work correctly.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You should research other content when creating a presentation. The more value you can provide in your presentation the better!
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- When doing this you need to ensure you are giving credit where credit is due. If you aren’t, you’re plagiarizing!
- I personally don’t follow other people who do the work that I do because if I get an idea, I want it to be original and my own
- You are enough! People are waiting for you to share the incredible ideas you have! While citing others in your presentation is great, the bulk of your presentation shouldn’t be what other people are saying/doing
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- Have faith in yourself and the value that you bring on your own
- By over referencing others content, you may be driving people away from YOU and the value that you bring to the table by
- There is no specific text format for citing your sources in your presentation slides (may not need any at all), however you want to at least ensure you’re mentioning where you got a specific quote/theory/idea if it isn’t your own
- Citing others properly makes you look smart and prepared
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/070
Welcome back friends! Today’s episode of the Creative Speaker Podcast is going to piggyback on last week’s episode about becoming an educator in your industry. As you grow as an entrepreneur and start to develop new revenue streams, pricing the programs, services or courses you develop for your audience can be a bit confusing and overwhelming mainly due to the fact that in many cases you aren’t delivering a tangible product. Lucky for you I’ve brought my friend Kristin Kaplan on the podcast to go over how to use a value-based pricing strategy to command a price that is fair to both you and your customers.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Before you create a course, it’s very important to understand exactly what your audience really wants
- Staying in your lane and being consistent in the way you serve your audience is a great way to build your credibility and command a premium price. Are you the go-to person? What's your audience size?
- There are 2 different pricing strategies: Cost and Value based strategies
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- With educational type offers, you’re going to rely heavily on a value-based pricing strategy
- Your price needs to reflect the value of the transformation you’re offering
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- Also holds you accountable to the value you SHOULD be delivering
- Most customers are looking for a 10x return on their investment
- Having testimonials and case studies of others who have actually accomplished the transformation you are promising is a great selling point
- Check out Kristin’s Pricing Workbook for detailed
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/069
Do you feel like everyone in your industry is becoming an educator? It can sure feel like that sometimes, doesn’t it? In case you’re not 100% sure what I’m talking about - Let’s clarify what I mean by “educator” - I’m not talking about a school teacher. For today’s episode, we’re discussing industry educators.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- “Educator” doesn’t always mean “school teacher”
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- Industry educators are business owners who are teaching others how to do something; usually takes the form of a successful business owner deciding to teach others that secret sauce that worked for them so that other business owners can duplicate their success.
- As an Industry Educator, sharing your expertise is a great way to diversify your income generating activities.
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- Via workshops & online courses
- Also allows you to give back to your industry in a way that benefits your bottom line
- Scaling your business doesn’t always have to involve education and can take many forms (less trading hours of your life for dollars)
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- Physical products
- printables/resources
- Affiliate income
- From 1 on 1 work to group work
- You can leverage speaking even if you don’t have an educational arm in your business!! (by using this skill to sell the products above)
- You’ve got to be speaking on the right topics in order to get the conversions you’re looking for
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- This needs to be strategic!!! Your topic should gradually move people back into those educational elements of your business (WE HAVE A WORKBOOK FOR YOU)
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/068
I'm so excited that you're here because today I get to nerd-out about crafting curriculum, which sounds boring but is a lot of fun for me! If you’re planning to host your own event later this year or in the near future, this is for you. If you aren’t, don't worry! This is still going to be value-added content for you. If you're somebody who wants to host an intimate retreat, a one day workshop or anything where you are bringing people together and sharing some valuable content, make sure you tune in! I'm even going to let you in on a little bit of the behind the scenes of how I do this for my own clients.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You don’t need all the “extras” when curating your own event. Your curriculum should be enough on its own
- We need to be able to show our audience where they are right now. Let them know we understand them, show them what's possible, and really just paved the path for where it is we're going to go together
- The first step on curating your curriculum is surveying your audience about their needs so that you can get the insight you need to serve them properly
- Next you need to find out what YOU need or want from the event
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- Are you selling seats to a higher level program? Maybe a membership community?
- Maybe you just want to get your clients/audience a clear win or help them achieve a goal rather than move them to another service you offer
- Follow these steps in this order before you go any further because if you focus on the end goal first you will tend to piecemeal your content together in a way that can be really confusing to your audience.
- Build in as much white space as you can in your curriculum. By touching on too many points you can throw off the flow of your event. Your audience wants time to connect with you and the other participants to fully digest what they’re learning.
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- Your audience will appreciate the opportunity to connect and grow alongside of you rather than just in the main presentation
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/067
Hey friends! Welcome back to the Creative Speaker Podcast! I know that I have a few listeners out there who may hate their voice or might avoid public speaking all together because they’re uncomfortable with the way they sound. Well today I’ve brought on my friend Rhonda Khan Speaker to walk us through some practical things we can do to start taking ownership of our voice and our message so we can serve people in a bigger way.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- It’s ok not to like your voice.
- The audience is there for what you’re going to deliver, not the way you sound.
- Your focus should be on your audience, not your voice
- Learn what specific things about your voice you don’t like. It may just be your perception of how you sound. Or it might be something you can work through and remedy
- It takes practice getting used to how you sound and what you love about your voice
- Your “frog” sound might actually be really attractive to your listeners. It’s not about you! It’s about your audience. Get out of your own way
- There’s nothing wrong with having an accent. It’s part of your heritage and who you are. It doesn’t matter if you’re serving and connecting with your audience
- There is power in the “pause”.... Let your audience receive your message
- Confidence in your voice and yourself is a muscle. You’ve got to work it out. Start small and build up momentum with your audience size as you gain more confidence.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/066
Welcome back to the Creative Speaker Podcast! Today im here to give my loyal listeners a little pep-talk. Especially the ones who are subject matter experts with an amazing message to share! They deliver content that provides exceptional value, but might still be stuck behind the computer screen rather than on stage where they want to be. Don’t give up! Today, I’m going to give you some reasons to stop doubting yourself and give you the actions you need to be taking in order to get where you want to be.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Many times the speaker who is on stage instead of you isn’t better than you are or providing more value. They likely were willing to do the uncomfortable things you weren’t such as…
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- Sending the email
- Ask for the opportunity
- Take the action
- Don’t compare yourself to others in your industry. Your audience isn’t necessarily their audience. No one can serve them better than you
- Define what your audience needs from you and how you’re going to deliver it to them. If you could get in front of them right now and deliver a presentation, what would they need from you? What’s the best way to get it to them?
- Define how showing up and delivering your message is going to impact your audience. Is it going to help them achieve something they never were able to do? Are you giving them time back in their life? Is it going to give you more purpose in your life?
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/065
Welcome to the Creative Speaker Podcast! Today, we’re going to be doing something completely different. Instead of me doing the interviewing, I’m having my business/project manager Annie McCarty interview me to give our listeners some clarity around exactly what it is I do, the value that I provide my clients and what my main objectives are when it comes to helping my clients grow their businesses.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- I specifically work with service providers or course creators who want to leverage speaking to grow their business. They do not have to be in a specific industry. They don't have to do a specific type of work as long as they are a service based business.
- traditionally our clients are business owners who have laid the foundation in their business and now they want to leverage speaking to scale it to that next level
- My goal is to help you grow your bottom line through speaking
- Being loved and adored is a by-product of serving people
- The magic behind the speaker circle (only launched a few times a year) is that each group is custom curated. There is no industry overlap for those in the group. You are working with a group of highly motivated entrepreneurs from unique industries all focused on helping, critiquing and encouraging each other in a group setting for a maximum synergistic effect.
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- You don’t have to worry about a competitor stealing your content etc..
- Has both a remote and in-person component
- The only way to work 1 on 1 with me now is in an intensive format
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- You and me working for 2 days non stop in a co-working location (your city or mine)
- I also offer a VIP roster of vetted speakers that I share and recommend to organizers
- I strongly recommend a program with an in-person component to help you remove the security blanket associated with practicing in the mirror or in front of your webcam.
- First and foremost, the instruction that you get from me always focuses on the conversion. I want to make sure speaking is working for you just as much as your audience.
- I take the fact that my name is on your presentation VERY seriously. I’m just as vested in your success as you are. For these reasons, my lifetime value on my clients is extremely high.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/064
Welcome back to the Creative Speaker Podcast! The idea of speaking doesn't feel the same for all of us. Some of you might be listening and ready to jump up on that stage and serve your people. Others might be listening and starting to tremble a little bit at the idea of being on stage. Maybe the thought of public speaking sounds foreign and you feel like you aren’t made for the stage. Today I've brought in my friend Brit Kolo, to dive into your Myers Brigg personality type in order to determine the type of marketing strategy that best suits you.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- It's easy to get overwhelmed with all of the marketing options that entrepreneurs have
- If your marketing is not genuine it comes off fake, salesy and awkward and wont work
- If you feel good, your audience feels good. They feed off your energy
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- your marketing strategy shouldn't feel like a “too tight for you” bathing suit
- Irregardless of your personality type, some people just need to get really clear on their “why” to tap into the best way to deliver their marketing content.
- Members of the “Analyst” tribe simply need to have a clear strategy to any marketing style they want to pursue.
- If you’re in the “Diplomat” tribe, your “why” matters most to you and if you’re passionate about it, you’ll do whatever it takes to deliver your message.
- If you’re in the “Sentinel” tribe, the organization of your marketing strategy is what drives you to execute it.
- If you’re in the “Explorer” tribe, you simply need to take action (organization and strategy isn’t as important). They learn best through failing a few times. They don’t want an exact science. Just some guard rails.
- Sentinel’s tribe members tend to make great event organizers!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/063
Welcome back to the Creative Speaker Podcast! In the past I’ve covered the value of speaking for free and the type of things you should be considering before you agree to speak at one of these types of venues. There’s nothing wrong with speaking for free as long as you've asked the right questions, done your due diligence and you know that you are the best speaker for this event and the event is the best fit for you. However, your ultimate goal should be to eventually get paid for your endeavors. Today I’m going to cover 3 things you should be doing at every event to ensure you get paid the next time.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Ensure the event organizer knows that you are typically paid for your time if you’re speaking for free
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- The organizer doesn’t know what they don’t know
- Also, convey to the host why you’re willing to speak for free… what is it about their cause that you believe in?
- Only speak for free to an audience you truly feel compelled to serve and for a cause you genuinely believe in. Otherwise, you could come off flat or disingenuous and kill your chances of getting paid next time.
- Make sure you’re capturing proof of what you delivered for free at this event. Make the most of the opportunity and ensure that you’re getting testimonials/photo/video/ that can be repurposed and used in the future
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- This will also help jog the organizer's memory about how much you delivered the last time you spoke
- Always ask for the referral when you’re done! There is a sweet science to the way you want to deliver this request to an organizer. Tune into the podcast episode in order to get this golden nugget!! It’s worth it.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/062
I am so excited to have you back today! We all know that it is really important for you to make an impact and hit home with your message to increase your chances of conversion. In order in order to effectively do that, we need to really understand our client’s journey (what is going on with our buyers before, during, and after that sale). I am not an expert on that topic, but I have brought in my friend Meghan Maydell, who currently spends her time helping brands leverage psychological triggers within their content marketing and sales efforts so they can focus on quality over quantity. She's all about the science and strategy behind your marketing. On today's episode, we're breaking down how to understand your buyer's journey so that you can get those conversions from the stage.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- The sales funnel fits inside a buyer’s journey
- The buyer’s journey broken down
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- Awareness - Learning of your existence
- Considerations
- Getting to know you better. Do they fit in your tribe?
- Conversion
- Do they buy? Do they join your email list
- Evangelize
- Someone falls in love with you. A dedicated follower who will do anything to spread the word
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A sales funnel is used to move potential clients through certain stages of the buyer’s journey. Each stage of the funnel moves you through a certain stage of the buyer’s journey
- It’s very common for business owners to get caught up in the consideration and conversion steps of the client journey to determine who their ideal client is rather than investing the time to create awareness to an ideal client in the first place.
- Don’t just create an offering and then see who you can get to buy it. First focus on who your ideal client is and then create your offering around them.
- Education is a commodity. Its ok to share some of your knowledge for free in order to solidify yourself as the expert to your client
- Spend more time listening and asking your clients about their needs than pushing things out
- You should constantly be doing ideal client interviews at least twice a year. They are constantly evolving
- Surveys after working with clients
- If you have an existing business you should be tracking everything! Preferably in one place
- Try Air Table
- The 3 value drivers for potential clients when it comes to making decisions are Domination, Affiliation, and status. You need to be aware of which one is driving the boat for your audience
- You should be aware of not only the demographics of your ideal clients but also their social graphics and psychographics
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/061
Welcome back!! This episode is going to be perfect if you’re just getting started in your speaking journey. As you’re searching for speaking opportunities, you may find that there are so many it can be overwhelming. If you aren’t exactly sure which ones you should focus on, you’re tuning into the right episode! I am so excited that you're here because today we're going to figure out exactly what your speaking niche is. This is going to help give you the focus you need to get really clear on the speaking goals you’re trying to achieve.
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- It’s important to determine what your speaking niche is to nail your zone of genius
- What do you want your audience to recognize you as the go-to expert for? Stay in your lane about this!
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- Results in higher referral rates, more income speaking requests
- Get really good at what you do and rinse and repeat that
- You’ll spend less time pitching yourself for events because you’ll already be known as the expert in your niche
- This is also really important for marketing and targeting purposes
- You want your website and content to speak to someone very specific
- Step 1 of determining your niche is getting very clear on why you want to speak in the first place
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- What do you want it to do for your business?
- What do you seek to accomplish?
- What is your ultimate goal with your message?
- Step 2 is determining who you really want to talk to
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- Who specifically have you been called to serve?
- The more specific you can get about this the more targeted you can get with your marketing
- Step 3 is determining the topics and align with your goals and support your audience
- figure out your speaker sweet spot where your experience, your expertise and your audience's interest intersect
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/060
Welcome to The Creative Speaker Podcast! Today I'm really excited to interview Arel Moodie! Arel has built multiple 6 and 7 figure speaking businesses and has spoken to over 500,000 people in 48 states and 5 countries. He has even been invited to speak at the White House. He has been named to Inc. Magazine's 30 Under 30 list and been quoted in New York Times, Forbes, USA Today, and Essence Magazine. He is also a best selling author and host of the podcast The Art of Likability which is listened to in 170 countries. He's and exceptional family man and mentor and has been extremely influential in the growth of my business.
If you loved this episode and it motivated you to add speaking to your business, I’d love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Don’t be afraid to have a mentor. Almost anything you want to do has already been done!
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- Almost anyone who’s been successful has had a mentor or a teacher
- When you think you’ve mastered something or have become really good ask yourself if you’ve become complacent!
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- A Mentor will keep you accountable and ensure you push yourself hard even when you think you’ve reached the mountain top
- Be a “forever” student! No one has all the infinity stones in life!!
- Your perfect mentor may be someone completely outside of your bubble and very different from you.
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- Judging by appearance could cause you to miss out on an amazing mentor
- Two powerful motivating factors are
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- Positive motivation: Focusing on the noble cause... doing what you do for others (supporting your family or others who depend on you)
- Negative motivation: A tough and harsh external voice.. Looking yourself in the mirror and being brutally honest when you’re feeling down.
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- Focus on having the dialogue that addresses the harsh internal pains you’re having, not the dull ones.
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- Those significant pains and disappointments in your life are what drive you on the days you would normally quit
- Check out David Goggins - The Accountability Mirror
- Imagine yourself on your deathbed and ask if you would be satisfied with everything you left on the table in terms of opportunities/dreams/goals.
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- If the idea of wasting your potential or talent does not motivate you, then there’s no hope for you. Wasting what you have should scare you to death.
- You need to have a systematic way of approaching a goal
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- Stop throwing spaghetti at the wall and spinning your wheels. Get focused.
- A mentor is one of the best ways to get clear direction
- It's crucial that you lose the mindset of “if I don’t do it today, I can do it tomorrow”
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- You need to have urgency in what you do
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- How much time do you have between your thoughts and your actions? That is your litmus test
- People that are less talented than you are succeeding every day because they took action when you didn’t
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- Sometime’s something as simple as letting people know that you’re available for hire is enough to get you new leads
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/059
Welcome back! In prior episodes, we have explored how to determine whether or not a speaking engagement is worth saying “yes” to. Agreeing to a speaking engagement is so much more than the idea of how much fun or a good opportunity it might be. A key piece of this decision-making criteria should be what the Return On Investment (ROI) looks like. Before we agree to any speaking opportunity, we really need to do our due diligence and run some numbers to make sure that this speaking engagement is going to be a good fit for us financially. Today’s episode is all about factors to consider to effectively calculate your ROI for a speaking engagement.
If you loved this episode and it motivated you to add speaking to your business, I’d love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Know your numbers! You can’t effectively calculate ROI without knowing them.
- The expenses associated with attending a speaking engagement can add up very quickly and need to be considered in great detail
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- Child care, lodging, airfare, time away from work, dog walker, eating out, time associated with planning logistics, wardrobe
- Calculating the revenue/benefit of speaking at a particular event can be a bit more obscure, but is still absolutely essential
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- There will be unmeasurable metrics (hard to measure the return on exposure)
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- Exposure doesn’t pay the bills so tread lightly here
- Your ROI for a specific speaking engagement can change a year after you’ve given your talk. It might take that long to convert a new lead you gained from a conference you spoke at
- Do NOT just wing what the outcome of an event is going to be! Set clear/definable/measurable goals and objectives. The lifetime return on a speaking engagement should be high (and measurable) but constantly grows, but a near-term calculation on a speaking engagement ROI should be based on something measurable.
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- Selling copies of your book
- Future speaking engagements
- Growing your email list
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- Use a specific opt-in or freebie that is measurable
- Sell course content
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- Have a unique code or link to track how many sales came from a specific event
- Growing social media following
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- In order to use social media growth to compute ROI, you need to assign a value to each follower. Some followings convert more than others. Be honest with yourself and have a value established for them. It very well can make more sense to run an ad campaign on facebook to get these followers than paying the out of pocket costs to travel out of state.
- Don’t focus on the objectives of others or on objectives that don’t move the needle for you. Really focus on measuring objectives and goals that can be both quantified and make you money
- Craft your talk around the goals you’ve set out to achieve at a specific speaking engagement
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/058
If you listen to my podcast, a goal of yours is probably delivering your message in front of the people you've been called to serve. In order to be able to step away from your business to do this, you need a business growth strategy that works without you being glued to your desk. Ideally, you need a method to extend your reach and bring in new clients/students for your business that operates on autopilot. To help you do that, I've brought in my friend Vanessa to walk through all the things you need to know about how to leverage Pinterest for your business in order to be a better business owner and create hot leads.
If you loved this episode and it motivated you to add speaking to your business, I’d love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Think of pinterest as a visual discovery tool
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- You don’t go to pinterest to buy shoes, you go there to search for inspiration and find the perfect pair you might not have even thought existed
- Keep a running document and take down frequently asked questions about your business. This is the content you should be creating your blog posts around
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- If you’re B2B, Focus on really broad/basic questions that allow you to be the subject matter expert on the topic your business is centered around
- For success on pinterest, your content needs to remain fresh. Driving traffic to a landing page will end up getting buried and not take off
- The type of visibility you want to get yourself recognized as the subject matter expert in your industry takes numbers. You can’t depend solely on one platform. Pinterest is one of the most effective platforms to increase these numbers
- You should be pumping out 1 blog post a week with multiple pins to each post (at least 2)
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- This makes you look like the subject matter expert in your field
- Tailwind is a great scheduler you can use to automate posts for instagram and pinterest
- Ensure your pinterest account is set to a “business account”
- Optimize your pinterest profile! It should contain at least 3 to 4 keywords Speaker that really identify with who you are and what you're trying to do and who you're trying to reach
- Make your profile picture match the ones on your other platforms
- You really need to get at least 10 different boards on your Pinterest platform to represent the categories of content you're creating
- Make any pinterest boards that your content doesn’t fit into “Secret”
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- Only have boards on your profile that your content can fit into
- When you're crafting that profile, you need to be centering the title of your boards around the keywords that people are going to be typing into the search bar
- When you create content, make it something that can fit into 5 different boards rather than just 1
- Complimentary boards are also effective. This would be a board that doesn’t contain your content specifically, but one that gives your fans/subscribers the type of inspiration that you would recommend or that appeals to you (the subject matter expert)
- Before you make the investment to set up your pinterest and start pumping out content, you need to have clear “Customer Calls To Actions” set up. You need to have the journey that the client/customer is going to take so that the traffic you’re generating isn’t useless. In many B2B cases, this is an email list. You should have an “opt in” or offer to entice them to join
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- Contact me/book me page should be super convenient and easily found (upper right of page)
- On the “contact us” page, ask them how they heard about you
- Share your Instagram content (squares) on your pinterest account.
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- Pinterest now allows you to claim your instagram, youtube and etsy account on your pinterest profile
- If you really want to be speaking, I would really consider adding a video element either to Instagram stories or even to your blog posts that you're driving traffic from Pinterest to so that people can really begin to see your authority
- Repurpose your content for different platforms because people are not listening from everywhere. This will reach a much larger audience
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/057
Have you purchased online courses, but still aren’t where you'd like to be in your business? Maybe you've blamed the teacher, the program and even yourself. Are you eager to learn and grow, but when you calculate the amount of money you've invested into courses over the years, it kind of makes you sick to your stomach? What if the reason you're not seeing the results you want isn't the fault of the teacher or the program or even yourself? What if it's just that this season of life, your unique business and the leap that you're trying to take require a different approach? In-person speaker coaching is one of the most powerful things you can do for your business! It wasn’t until I hosted The Speaker Circle Group Program in January as well as the in-person retreat in March that I had some time to reflect and see the fruits of my labor and come to this realization. Today we’re going to cover some of the incredible breakthroughs that were had and why this could be one of the single most important investments you make in your business.
If you loved this episode and it motivated you to add speaking to your business, I’d love for you to leave me some positive feedback on iTunes and tell me about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- The most significant leaps and breakthroughs I’ve seen my clients have always come from 1 on 1 coaching or live events I was able to coach them through in person
- The introvert in me feared hosting group events because I was scared I wouldn’t be able to navigate all the different energy and distribute mine equally, but I found that:
- I performed best when I have a clear and defined goal, regardless of how many people im serving
- By hand-curating the group and not selecting business owners who would be in direct competition with one another, it made the collaborative environment incredible. It was a safe place for everyone
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By hand-curating the event and keeping the group purposefully small, I was still able to get to know each client’s business on an intimate enough level to properly reverse engineer their message in a way that created a deep personal connection with their potential customers and converted!
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Taking a leap in your business and doing something new is terrifying and we can often be consumed with the thoughts of, what if I fail? Who am I to do this? But when you link arms with others who are going through that exact same process for their own business and their own subject matter (who are not in direct competition with each other), magic happens!
- We are so much better together! There's no better way to feel validated, get the feedback you need and make those adjustments in real time then having your coach and a group of peers that you trust right there with you
- I have found that my secret sauce really lies in being able to be the mirror for my clients...Mastering being able to take their content/presentation/message/story and structure it in a way that develops that deep personal relationship with their target audience and most importantly, CONVERTS!
- Fill out your application to be in the next group program today!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/056
If you’re an entrepreneur in the public speaking world, you know how stressful it can be to manage your inbox in general, especially while you’re out of pocket at an industry conference or summit. So many of us are slaves to the inbox and it can quickly feel overwhelming knowing that while you’re fully immersed at an event or even with your family/friends, that hot leads could be falling through the cracks and valued clients could be feeling neglected. The feeling that you’re going to have to spend the next couple days after an event trying to catch up with emails can also lead to lost sleep. On today's episode, my friend Abby Springmann is going to walk us through getting a better understanding of that black hole that is the inbox so that we can take back our lives, add to our bottom line and can get out there and serve from the stage.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- If you are judging your productivity based on how many emails you answer in a day, you're looking at the wrong metric
- Answering emails seldom moves the needle on your bottom line
- The average American worker spends two hours in their inbox, which is 25% of your day if you're working an eight hour day
- Constantly checking email, being constantly plugged in and constantly accessible erodes our ability to be fully present with our family and friends
- You cannot have good work without also having good rest
- If you want to be successful, stop being so accessible
- Set well-defined boundaries with your clients
- Set dedicated times to work through your inbox and then shut it down
- We teach our clients how to treat us from day one and if you teach them that you are a slave to your inbox, they will expect you to continue to be a slave to your inbox until you educate them otherwise
- If you’re going to change your email checking habits and response timing, be sure to convey that to your clients
- We extend grace to our clients. They will extend it to you as well
- Tell people when and what they can expect from you if you are going to be out of the office
- Your “out of office” auto responder is your friend!
- If possible, get an extra set of hands on your inbox
- Any non-client emails can easily be answered by someone else
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/055
Regardless of the level of talent or experience, I frequently find that public speakers struggle with determining how much they should be charging for their time. This is one of the single most common questions that I am asked by my clients as well as event organizers. I’m here to tell you that the business of speaking is all about relationships. If your price is a rigid number set in stone, you could be missing out on some amazing opportunities. Join me today as we discuss the considerations you should be making and questions you should be asking to foster the correct dialogue with an event organizer so that you can derive that magic number.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Your market has much more influence over the price that you can charge for a talk than your actual abilities
- What you can charge for your talk hinges on which speaking tier you fall into
- Find out what tier you fall into by reviewing episode 1 of the public speaking strategist podcast
- If you’re in tier 1, stay close to home and do speaking opportunities that are in your backyard that are not going to cost you a lot of money.
- Decisions on whether or not to accept an invitation to speak at an event are much clearer when you have a firm set of parameters to make your determination around
- If you are a tier 1 or 2 speaker, You should be setting a quarterly budget to determine how much you’re willing to invest into your business in the way of speaking. Airline tickets, hotels etc are not free. You can’t afford to say yes to every invitation
- If you are a tier 1 or 2 speaker, your content should be gold. Your payment is usually going to be in the form of conversions rather than a speaking fee
- The business of speaking is all about relationships
- You cannot be rigid in the way you set your speaking prices. You need to be flexible to attain the greatest reach and afford yourself the most opportunities
- Presentations are carefully crafted custom experiences and pricing falls in line with this theory
- Before quoting an event organizer a price should be asking the following questions
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- What is your budget?
- What are you hoping to achieve with this event?
- What other perks may be involved for you? (professional photos/demo reel/compensated for travel & hotels)
- Don’t compare yourself with the fees other speakers may be commanding
For full show notes and links, visit:
Public Speaking Strategist Podcast - Episode 54
The fear of public speaking is one of the most common phobias in the world, but the notion that this phenomenon is more pronounced in introverts is a huge misconception. Today my special guest Cinnamon Wolfe and I have a deep dive discussion about what it's like to be a speaker/educator and attend these live events as an introvert. Join us as we take some time to learn a little bit more about what being an "introvert" really means so we can lean into our strengths and serve people in a way that we may not have been able to before.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Being an introvert doesn’t mean you’re a loner
- Introverts prefer one on one conversations
- Podcasting is a great way to practice educating, speaking and communicating with others
- Being an introvert doesn’t mean that you’re terrified of speaking in front of large crowds, but engaging with small groups of your listeners after giving a talk might be exhausting and emotionally taxing
- Introverts tend to do very well in situations where their role is very clear
- As an introvert, not having the time to sit back with your personal thoughts can be mentally exhausting. It’s important to give yourself space in the day to mentally recharge
- The conception that introverts just want to go hide in the corner is categorically false
- There are several good resources available for you to study your personality type and how to best manage it. If you feel you’re an introvert, read Susan Cain’s book “The Power of Introverts in a World That Can’t Stop Talking”
For full show notes and links, visit:
https://thepublicspeakingstrategist.com/shownotes/053
An interesting topic about content creation recently came up in my small group program, The Speaker’s Circle. The question was whether you should publish content containing information you might cover in your talk or if you should keep that information private and only deliver it to those who come to see you speak. Today I’m going to discuss why you SHOULD share some of the details and maybe even a few golden nuggets around your speaking topic.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You want to create content around your zone of genius so that people recognize you as a subject matter expert.
- Your subject matter can be broken out into a limitless number of sub-topics to cover in potential pieces of content
- Your intro story could be its own piece of content
- Your presentation is the full circle culmination of your content creation process. Don't be afraid to sprinkle it out and bread crumb it all over your platforms
- People are still going to want to hear your presentation even if you’ve covered pieces of your topic in the free content you generate because they want to connect with YOU! There is no substitute for the energy you bring and the connection you have on stage with your listeners
- Getting on others podcasts is a great way to pitch yourself as an effective speaker while delivering high-value content to your listeners
- Look at your presentation as a journey containing the complete framework and actionable steps your listeners can implement in their life or business vs your content being a single step or even a sub-step
For full show notes and links, visit:
https://thepublicspeakingstrategist.com/shownotes/052
A hot topic in today’s creative industry is the lack of diversity on a lot of the speaker lineups. Our role here at the Creative Speaker Podcast is to elevate education in our industry to make this a more collaborative experience between speakers, organizers, and attendees. Today I've brought in my friend Josefina Sanders who is a fellow Tampa native. I love her! I brought her in to pull back the curtain and have this difficult and honest talk about what it feels like to see that speaker lineup announced and not feel like you're represented. I also brought her in for those of us who have never felt that way, who look like most of the speakers on the lineup and don't know what we can do to change this wave in our industry. Together we’re going to discuss why we’re better together!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
In the episode you’ll hear:
- We are better together
- It’s hard to relate to an audience regardless of the topic when you don’t see anyone who looks like you
- The work you do should be “rooted” meaning it should be much bigger than yourself
- As a minority, it’s hard to support a topic or forum you’re being asked to speak in when you feel like you’re not being represented
- It’s easy to feel inadequate or like you’ll never have a seat at the table when everyone filling a specific position looks a certain way or does a certain thing
- The only way to fail or go flying is by trying
- You should never speak about diversity in a way that makes another group feel bad or guilty. Pity shouldn’t be the goal
- Diversity isn’t an event organizer having one minority speaker simply to check the box
- Building relationships is extremely important in growing your business and in life
- If you feel like you’re not being represented, don’t wait for a handout. Do the heavy lifting, create valuable content and go out and get that spot on a speaker line up
- Strong relationships are formed through struggles
- If you don’t value diversity, you’re missing out on some of the best blessings that being a creative entrepreneur brings
- Be vulnerable on social media; people don’t want to see a curated life
For full show notes and links, visit: https://thepublicspeakingstrategist.com/shownotes/051
Are you ready to add speaking to your creative business? Most of you are here listening because you understand how important it is to serve from the stage, but all stages are not created equal. It’s important to have a set of checks and balances in place to determine whether or not the stage you’re being offered to be speaking on will allow you to both serve the right audience and whether that audience is going to pay you dividends. Today I am going to discuss how to decide whether or not a particular free speaking opportunity is a good fit for you.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
In the episode you’ll hear:
- You need to have a good set of checks and balances in place to determine whether a particular unpaid speaking opportunity is right for you
- All stages are not created equal
- Examples of some great free speaking opportunities are
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- Community groups
- Organizations
- Non-Profits
- Guest Panels
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You should have a clear and carefully crafted talk before you invest your time into an unpaid speaking event so that you aren’t wasting your time
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Reasons you would WANT to consider a free speaking opportunity
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Free speaking opportunities are great for building your speaker credibility
- Use free speaking gigs as a chance to gain some experience, humility and possibly even get over your public speaking fears
- If you need to gain more exposure if your market, an unpaid speaking gig is a great way to do it
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- Gain marketing material through unpaid speaking engagements (pics/video/testimonials)
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Networking is one of the most important skills in business. Unpaid speaking opportunities give you a great avenue to do this
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Reasons you SHOULD NOT consider an unpaid speaking opportunity
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If the audience you’re speaking to has nothing to do with the market that you’re in then you’re likely wasting your time
- If the topic you’re being asked to speak on isn’t a good fit with your business, you should pass. You should feel confident about the topic you’re speaking about
- If you aren’t provided with enough details about the speaking opportunity to make an informed decision, it likely isn’t going to be worth your time.
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- You NEED to know who your audience is
- The event should be aligned with your brand
- If speaking at the event is going to cost you far more than the dividends you may reap it’s probably not a good idea
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/050
Are you a tier two speaker or somebody who's looking to speak in general? After you deliver your presentation you need to continue that relationship with the audience. I've brought in my friend Aleia, who is the queen of creative funnels. She really understands what it's like for us as creative business owners to want to continue that journey with our audience and reap the monetary rewards of nurturing those relationships after we connect with potential customers from the stage. Today's episode is going to walk you through exactly why and how funnels are so essential to you as a speaker to maximize your impact from the stage.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
In the episode you’ll hear:
- A funnel is just the journey that your lead takes from finding out who you are to finding out what you do and how that serves them and then purchasing whatever your service or offer our offer is
- Speaking is really the entry point to the funnel
- One of the biggest mistakes I see is that people start at the opt-in and they don't do the pre-work. Meaning they don't validate their offer and make sure that their audience actually wants what you’re offering
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- Do the leg-work and understand the needs of your audience before you ask them to opt into something
- After the opt-in its really important to do a welcome sequence while you have their attention to refresh the relationship you’ve created with them and remind them how knowledgeable and awesome you are to work with
- People want the knowledge and skills that you have so don’t be afraid to ask for the sale after you’ve nurtured the relationship
- Your sales page is going to focus on why your audience should want your product/service. Ensure to include testimonials and the impact that your goods/services are going to have on their business
- Don’t make your potential customers feel guilty about not buying your product
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- Push more towards them making a conscious decision to invest in their business rather than a feeling of guilt
- The purpose of your email list is to re-connect and share valuable information with your potential clients in order for them to purchase from you at a later date
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- For email content, focus on the questions that you’re constantly being asked. If you’re constantly asked 5 questions, make each of these questions a weekly email
- Funnels can seem overwhelming at first. Take the time to draw them out from start to finish to get a clear picture (one step at a time) of the sequence that needs to take place
- One of the biggest mistakes entrepreneurs make is not properly validating their offer!
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- Take the time to understand your prospective clients needs
- Call prior clients and ask where they were in their business and what was going on in their lives at the time they purchased from you so that you can apply this intel to your offer
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/049
Are you ready to add speaking to your creative business? In our last episode, Cassandra Thompson discussed how to use LinkedIn as one of the best social platforms to raise your speaker credibility in order to get more speaking engagements. As creative business owners, it’s easy to fall prey to the excuse that we’re struggling to book speaking engagements or even in our business due to the market being over saturated in our industry. While building credibility certainly is one effective way to stand out in your zone of genius, today I’m going to discuss some other methods to make your speaking topic stand out even if you feel others are already speaking about it.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
In the episode you’ll hear:
- There’s no such thing as a saturated market
- When we’re focused on something (like our speaking topic) we tend to hear it everywhere because our ears are on alert. Don’t let this fool you into relating this to your market being over saturated
- Sometimes it’s best to put your blinders on and unfollow people on social media who might make you feel like your market is saturated. I DONT FOLLOW ANYONE WHO DOES THE SAME WORK I DO
- Reach outside your bubble and look for inspiration beyond your peers
- You have to believe that you’re 100% behind the ideas that you have
- Just because your topic has been talked about before doesn’t mean you aren’t the best person to deliver the content
- Deliver your content to an organizer in a way that they cannot say no
- Your inspiration should come from your clients. Make your topic as “client-centered” as possible
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- Don’t hesitate to ask your audience
- Niche down your business and content to stand out. Get clear on YOUR unique factor
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- The way you work with your clients
- What got you into the business to begin with
- What do you bring to the table that others don’t
- What are the things your clients say the most about you
- What are your clients asking for?
- Make your presentation and content unique. Refresh your topics
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- Maybe share something new or hot you’ve learned and that is applicable to your industry?
- Develop your relationship with the host or organizer of an event if you want the best chances of being selected
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- Are you following their social platforms?
- Are you on their email list?
- Are you commenting on their social platform content?
- Don’t stalk or pester, but remember there’s a human on the other side!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/048
Are you ready to add speaking to your creative business? In our last episode we talked about setting our 2019 goals and how importing upping our speaker credibility is when it comes to getting booked for speaking engagement. As a small business owner we often feel pressured to show up and create content on every platform, but for most of us LinkedIn falls to the bottom of that list. On today's episode, Cassandra shows us why LinkedIn is the perfect platform to fast track your speaking credibility.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
In the episode you’ll hear:
- You need to show in the moment who you are! Not tomorrow
- There is a much lower barrier of entry with LinkedIn than there is with other social media platforms like facebook/Instagram
- Your headline and picture in your LinkedIn profile are really important because when a person searches in LinkedIn, the only thing that appears is a name/pic/headline
- Your headline should include a description of what you do; not just your title
- Your experience should include more than your company name. Include the bullets of what you actually have experience doing in that role
- Your skills should include both hard and soft skills
- LinkedIn works very much like the sixth degree of separation theory in regards to connecting with people
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/047
Welcome to our first episode of 2019! This is a time that many of us focus on setting our big goals for the new year. If incorporating speaking into your business is one of your goals, tune into today’s episode where we’re going to cover some keys to help you make your speaking goals meaningful as well as achieve those goals!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
For episode links, takeaways and more click here
Have you ever found yourself scrambling to organize your business priorities in order to get time away for your family or a great business opportunity? On today's episode with Adrienne Dorison, we discuss how to set your business up to run (and even grow) on its own so that allocating time to the things most important in your life or business are more feasible.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/045
There’s tremendous power in positioning ourselves as subject matter experts on major media platforms vs our own. I get a lot of questions about how I’ve navigated sharing my story on international media outlets over the last 12 years. On this episode, I’ve brought in my friend Steven Hughes to chat about how to leverage TV/Media exposure to position yourself as the go-to expert in your zone of genius.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
For more info and links from this episode, please visit: www.thepublicspeakingstrategist.com/shownotes/044
Facebook Ads, Instagram Stories, Pinterest, oh my! There are so many ways to market your business as a small business owner. But when you look at speaking… maybe you don’t realize that it can actually work FOR your business. It’s much less about recognition and so much more about getting your message in front of the right audience. If you’re like me, public speaking was never part of the ultimate plan. It was something that I fell into when wanting to serve my audience in a bigger way. Today, we’re going to dig into WHY you should be speaking and what it can do for your business.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/043
Speaking can be much more than an educational platform. Today we’re taking a peek beyond the traditional educational benefits you can provide your customers/clients and are looking at how we can use our speaking platforms for a bigger purpose that serves something meaningful to us. Inspiring the masses is not only a good way of giving back, but it also is an effective way to grow your following, gain credibility and grow your business.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
For episode takeaways, links and more: https://thepublicspeakingstrategist.com/shownotes/042
How do you know you are ready to speak? How do you know if you are ready to add teaching into your business? What if you aren’t ready but aren’t willing to face that? Truthfully answering this question is going to push you and pivot your business to do the thing you are really supposed to be doing and not just have that shiny object syndrome. Take the time to figure out if you can you teach it. If you're not ready to teach it, it's okay! But give yourself the chance to fail without doing it in front of a big audience from a big stage.
You are either going to love this episode or hate it but I have zero apologizes here! This is a topic that needs to be discussed. It might give you the exact permission that you need today, or you might just be like all the praise, hands emojis behind your headphone saying, yes, girl, I'm right there with you. Either way, I know you will walk away with something valuable and actionable to your speaking journey!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/041
Have you ever wondered how you can create products and monetize your expertise? Stephanie May Wilson knows exactly to do just that, and does it really well! She is going to help us bust through all the myths around creating products and help us get down to the strategy of actually creating a product, fast. If you have been dreaming of this awesome thing and you've just been dragging your feet on executing it, this episode is for you! Let’s get ready to take action and create a product that works for your business!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/040
You’re thinking about applying to speak at an event but you get to the application and are a bit overwhelmed with the terms keynote, breakout session, panel. You aren’t sure what all of these things mean, which one(s) you should pick, or which option fits you best. And you have a moment of panic! Well, today we're going to dig into all of that. I'm going to break it all down for you and help you navigate which option is best for you and your business. You know I’m all about making sure speaking isn’t an extra thing on your plate. I want it to work FOR you and WITH your business!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/039
While there are seasons where we can say yes to everything, there are also seasons where we have to say no. And those seasons are just as valuable! Sometimes saying no is a much better option than saying yes, even when it feels really hard to make the decision.
Allie Casazza is married to her junior high algebra partner and is a mom to their four young kids. She is the founder and host of The Purpose Show podcast and creator of Your Uncluttered Home - an online decluttering course that has earned her national attention for her philosophy of simple motherhood and simple living. She is all about helping you live a more purposeful and intentional life rather than trying to have more, do more, and be more. She has learned how to navigate speaking engagements through seasons. Right now she is in a season where she is being really selective of what she says yes to and I love that! Through our conversation, she pulls back the curtain and shows us why she says no, but more so she walks us through how important her time is when she is looking at the season to come.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/038
As you probably noticed, I decided to hit pause on the podcast for the last few months. But I am back from my maternity leave and could not be more excited! My time away really taught me a lot. More than anything, I learned that it is ok to give yourself permission to make adjustments during different seasons of your life. Honor the season you are in and know that is perfectly ok to make the right adjustments in order to serve your life and your business well.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/037
Welcome back to another Q&A session on The Creative Speaker podcast! I love sitting down to answer some of the most frequently asked questions I see come across from social media platforms. In today’s episode, I share what my entrance song would be (everyone has one!), how I am adjusting to our newest little guy joining the family, whether growing my family will impact my speaking and what I am currently reading and watching these days. This is going to be a fun episode! I hope you enjoy!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Everyone has an entrance song! Share your entrance song on our Instagram.
- The beauty of speaking is that that you can to create your schedule. Whether you want to speak every week, or just a few times a year is completely up to you.
- It’s good to be a bit more intentional with what speaking opportunities you say yes to as you go through change in your life (like having a little one!)
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/036
Managing expectations can be quite daunting, especially in the world of speaking! Whether you are a conference host, a speaker, or a conference attendee, how well you understand what is to come and what is expected of you will determine the experience you have. When it comes to expectations, I've learned that some of the biggest struggles stem back to lack of communication. My friend, Tara Melvin is the queen of cultivating communication and managing expectations. She is a speaker, event planner, and conference host. And through all of those facets one thing that I have seen her do so well is really set that open communication and clear expectations from the start. She has so much to share in this episode. I know you will enjoy it!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Think through all the logistics of an event; from a planner’s perspective to an attendees experience. This will help you understand what is expected of the event.
- Understand the value that you bring to the table so that when clients come to you, they know why they're investing you.
- How far in advance event planners will select speakers and what a speaker package typically offers (and if one is not offered, questions you can ask as you prepare your own package).
- Why delivering the same presentation over and over again may NOT be the best option.
- Your job as the speaker is to serve the host AND the audience. Because the host is the one putting the event on for the audience and you want this to be a partnership between all of you to make it a great experience.
- Things to avoid as a speaker so that you present yourself well to the event host.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/035
Have you ever been to an event, conference, workshop or retreat (in person or online) where you expected incredible presentations that lead to actionable steps? Have you ever left feeling like it was such a waste of time because the presenter didn’t deliver valuable or actionable content? Well, I want to help make sure that you aren’t doing that with your presentations! If you want your audience to feel like you really showed up, did the work, served them, and really helped give them results and feel like they got something valuable from you, then this episode is for you! As creative speakers, it is our job to encourage others in the business and give them presentations that deliver real value. And I believe you can do that!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You have to be willing to put in the prep work. Understand who your audience is, what they need from you, and how you can best serve them through your presentation.
- What is the message you want your audience to hear? What is the problem you are going to help them solve or the new thing you are going to teach them?
- Once you’ve mapped out the main teaching points of the content, work the rest of your presentation around them to make sure you are taking your audience on a clear journey from where they are to where they want to be.
- We are often blind to what is most valuable to others. So, test out your main points on a friend to make sure they make sense and bring value to your talk.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/034
Have you ever caught yourself saying, “I'm too young, too old, too new, or too whatever to do the thing you want to do? Because if you have (like most of us have), then you're going to love this episode! I am excited to introduce you to my friend, Hope Taylor because she started her business when she was 16 years old. So, let’s just say that she has faced adversity, criticism, and those voices in her head telling her she’s too young, too new, too whatever. But she is pulling back the curtain, sharing it all with us and sharing with us the journey of building a successful business! She is a photographer and educator in the creative industry, she speaks at events and major conferences, but more importantly, she hosts her own workshops as a big part of her business. She has a lot to share with us about how to actually add education to our business in a way that is seamless, that doesn't confuse our audience, that really just helps build up our credibility, and makes us known as that “go to person” in our industry. So if you're looking to start taking those leaps as an educator or you're wanting to host your own events and add this new area to your business, grab a pen because this episode is for you.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Your life is your own. Take the reins and just run with your creativity and business! You don’t want to look back wishing you had done it sooner. Just go for it now!
- Whatever the thing is you want to do, know that you don’t have to fit into the box that everyone else is in. Take the time to figure out what your thing is and how it will work for you, not everyone else!
- Personal marketing will help keep your audience engaged in everything you do as you start adding in different events or education tools to your business. Keep them involved in the process!
- Narrow down the areas of professionalism you want to be known for (and are really good at!) then start teaching on that and hosting events around that education.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/033
Have you considered hosting your own event this year or next? Maybe you want to cultivate an incredible conference, intimate retreat, a one day workshop, or even an online summit. Regardless of the format, you are probably so excited about all the bells, whistles, and pretty touches you've been dreaming up. But then comes the hardest part … landing the best-fit speakers for your event. Often we get caught up in this Instagram perfect industry and forget what really matters; serving from the stage, adding value to the attendees and making the event an experience the attendees want to come back to time and time again. So if you are looking to host your own event or online summit, I want to give you three things to consider before you select speakers. Because the speakers you have will make a strong impact on the whole event!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- In an “instagram-perfect” industry, it’s easy to get sucked into the comparison trap and feel like you’re in a constant popularity contest.
- Having a concrete vision for your event will help you understand which speakers fit into that and who is going to be an extension of it from the stage.
- Identifying what your attendees are looking for helps you figure out the content you need to curate for them in order to make it an experience that is perfect for them.
- You don’t want to just pick speakers you have seen on other lineups or who are your friends. You want to pick people that fit the brand of your event. Consider any characteristics, themes, or trends that are really important to our brand and to our audience. It all needs to serve your vision cohesively!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/032
Are you someone who is really itching to step into your role as a leader or educator in the industry? Or are you someone who is wanting to start speaking or hosting events? What fears are holding you back? Most people are afraid because in their minds, they are thinking this is a big leap from A to Z. But I am here to shatter that thought and get you thinking from step A to B or maybe A to C. I've invited my dear friend Lindsey Lucas to join us for this episode she is an incredibly successful business owner who is terrified of speaking and we've been working together. She has her first big speaking engagement this year, but she has been doing so much work behind the scenes to start taking those steps to punch those speaking fears in the face. She has learned how to take baby steps instead of big leaps in her speaking journey and I am excited for her to share some practical advice with you as you overcome those same fears!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- How to know when it is time to take the steps to bring education into your business.
- Focus more on what you have to offer to people than what people think about you.
- The first step in every new stage is scary, but the more steps you take the better it gets!
- So many times we let opportunities pass by because we don't give just 30 seconds of courage to say yes. All you need is a brief glimpse of courage or even just to fake it in order to get you past that first step.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/031
You’ve taken the time to craft your perfect presentation and now you’re not sure how to feel confident presenting it. Should you memorize it? Use flash cards? Wing it? What’s the best way to practice and prep your talk? There’s no one “right” answer to that. We all absorb and retain information in our own way. In this episode, I want to share what has worked best for myself and my clients to practice and prepare before it’s time to deliver their presentation so that you can form your own version of preparation and presentation!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Having your talk done at least two weeks prior to the event will give enough time to rehearse, making you so much more comfortable to present it.
- Your presentation is a road map that will guide you as you take your audience on a journey. You don’t want to memorize your presentation word for word. Instead, memorize the first and last line of each section.
- Figure out how you want your presentation to look. From using slides to creating outlines or notecards, these details are important as you prepare.
- Film yourself practicing your presentation. This will help you make adjustments and get comfortable delivering your presentation.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/030
The world of Instagram is always changing and evolving. But it is in the favor of Creative Speakers! We just need to know how to use it to build our business, audience reach, and speaker credibility in the best way, which is why I have brought my friend, Tyler McCall on for this episode. Tyler is passionate about helping entrepreneurs use Instagram in a more intentional and genuine way so they can serve more people, make more money, and work less. He is a genius when it comes to Instagram social media marketing! He knows firsthand how his work behind the scenes and behind the screen of Instagram has really prepared him to be a better speaker. And I'm so excited for him to share all the things that we can be doing right now from our home, not on the stage, to really help us grow our speaking platform.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Speaking doesn’t just take place on a big conference stage; it also involves live streams, webinars, online summits, podcast interviews, and more.
- Recognize that all the content you create online should fall into four main buckets. It needs to educate, entertain, inspire, or inform your audience.
- You are never selling something to anyone. You are inviting them to make an investment in your business through the product or service you sell.
- Protect yourself from the negativity of people on social media; those who don’t like you or don’t like what you have to offer. It's not worth your energy or effort. You want to make sure that your social media platforms are bringing in people who are going to take action on what you offer.
- If you're going to be speaking at something, use your social media to connect with those audience members beforehand. Because now you know exactly how to show up and serve them best!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/029
If you happen to be a creative speaker who's been wanting to put themselves out there more, this episode is for you! Over the last decade, I have had my fair share of media experience from local to national to international. And I know I rarely talk about it, but I really want to pull back the curtain and let you in, because it has made such a huge impact on my speaking journey! Don’t get me wrong, there were a lot of difficult things that came with doing these media opportunities that I will share with you as well. But if you want to start participating in media opportunities, I really want you to see the whole picture of how those opportunities have unexpectedly made me a much better speaker. And I hope they will do the same for you!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- It is really important to have the right mindset with media opportunities and walk into them with the right expectations so that we don't get burned, upset, or disappointed.
- When you participate in media, you cannot control the outcome of that interview. You have to be willing to let go of how others may perceive you.
- By getting uncomfortable with the unknown, letting go of the control and becoming more versed in discussing your topic and answering questions on the fly, you’ll build your confidence on the stage.
- If you can navigate an interview (where you have no idea what will be asked of you) you can certainly handle a well-rehearsed presentation and Q&A session like a pro at speaking events.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/028
Have you ever felt like you needed to say yes to everything or you're afraid of missing out on an event or an opportunity because it seemed like everyone else was going to it or doing that thing? This episode is for you! We're talking all about the value of niching down your events and even saying no sometimes. Katie Hunt is joining us to give her expertise in this area. She is a speaker and a conference host who has hosted 15 of her own live events. She brings a fresh perspective to the table about being selective with who you're serving and whether that's for your own event or events that you're speaking at. So if you're not sure what events you should be saying yes to you or how to gauge when it's the right fit for you, grab a pen because this episode is for you, my friend.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Depth of knowledge is more important to me than like the amount of exposure somebody has.
- Say yes to events that are very on point with your business. It is important that you serve an audience you are excited to get in front of because they are your core audience.
- When you get to know your audience so well, you can speak directly to them. You can speak to their pain points and can provide solutions that work for them.
- You don't have to be everything to everyone. So pick two or three topics that you feel passionate about and are very knowledgeable about. And make sure that you're telling everyone and anyone that these are what I speak on so they know what your niche is.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/027
Slide decks are important as you build your presentation, as they will complement what you are speaking on. They can be created on various types of platforms, but should be cohesive with your branding style and social media platforms. You want your audience to experience who you are even in your slide decks! So, what are slide decks? How can you use them to benefit your presentation? What are some best practices for creating slide decks? If you are asking one or all of these questions, I got you ... because this episode will help guide you in creating slide decks for your presentation!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Your slide deck should be complementary to your presentation. It is not the backbone of your presentation.
- It is crucial that you write, edit and finalize your presentation before you start working on your slides.
- Your slides should be supplemental to your presentation with the least amount of words possible, highlighting and complimenting what you are speaking about.
- Make sure that you don’t just have one awesome slide. Rather, let’s build an entire cohesive, engaging and exciting slide show.
- It is important that your slide decks match your branding. This will ensure that the audience receives the same experience they had when they heard you speak as they visit your website and social platforms.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/026
So if you haven't noticed, there is a massive trend in our industry to become an educator. And while I am a big believer in this trend, I also believe in making sure that as creatives, we do it in the right way. I want to help you add education without it confusing your audience or being a big distraction from the incredible work that you already do! The last thing we should be doing is adding something extra to our plate that overwhelms us or just makes things messy. So, we are going to walk through step by step exactly how we should be approaching education and how we can add it to our brand in a way that is cohesive and really just helps us serve in a bigger way.
My good friend, Alicia Bauer, has A TON of experience with this topic and in this episode she is going to share her wealth of wisdom with us. She helps creatives figure out how to add their real selves to everything they build into their brand, including educational elements. And she is REALLY good at it!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Before you add education to your brand, really know who you are and what your brand stands for. Be confident in that and listen to yourself before you just follow the trend.
- Becoming an educator can truly take form in the style you choose. Not everyone’s education elements will look the same - It is not a cookie-cutter thing!
- Following along and learning from the wisdom of others is crucial, but it is so important to learn their principles and add your creativity, your personality, your style, and truly be authentic in what you are doing.
- It is important that you bring your audience on the journey of adding education to your brand. It will keep them engaged and excited for what is to come!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/025
One of the questions I get asked a lot is how I pick out what I wear for speaking engagements. Admittedly, I feel like I have zero fashion sense. I am home all day in sweatpants a t-shirt so I don’t know who I am to be giving you some fashion advice! But I have been speaking for a long time and can help guide you in what outfit choices have worked best for me and the things I have learned along the way, both through success and some serious wardrobe malfunctions. You're probably going to have a good giggle with this episode and hopefully I can help you avoid some of the wardrobe issues I have had while speaking!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Two things I place as a priority when it comes to picking an outfit for a speaking engagement: comfortability and confidence.
- Consider your audience and the height of the stage when selecting your outfit.
- Always, always, always pack an extra outfit to speak in! Wardrobe malfunctions DO happen … trust me, I learned the hard way!
- Something you can do is wear your brand colors so pictures of you speaking will work easily with your website.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/024
I have a love-hate relationship with video if I am being honest. It isn’t my personal strength, but I truly do believe that using video as a Creative Speaker makes us better speakers. And since film and video aren’t my forte, I brought in an amazing powerhouse duo to share their wisdom! Tyler and Ashley Herrinton are storytellers at their core and they love telling a story through video. From filming weddings to promotional videos to filming conferences, they do it all. They are here to help us really understand how we, as Creative Speakers and business owners, can best leverage video, elevate education through video, and give us a great tech breakdown when it comes to filming.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Many people shy away from using video in their business because they believe they need to be an educator. However, you CAN share your knowledge without being an official educator!
- To get yourself comfortable with speaking in video form, start low barrier. For example, use platforms Instagram Story or Facebook Live to watch yourself back and receive feedback from your audience.
- Video and film are great ways for event organizers to see how you are in a natural environment of speaking to an audience. So anything you share on the stage is going to be valuable in video format!
- Set expectations appropriately for what you are trying to create it. Know that you are going to have to learn and grow in the process.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/023
There are so many resources out there for Creative Speakers that it can feel overwhelming sometimes! Today I want to break down every single must-have resource that I use for my speaking business as a creative entrepreneur in hopes of helping you along your own speaking journey. And I am sharing about all the things ... from the software, the workflows, the techie gadgets, and items that I pack with me. I am excited to bring them all to you in one episode so it can be your one stop shop for all the resources you need to add speaking to your business.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- When it comes to speaking, you don’t have to have everything perfect to get started!
- One of the best things you can do to prepare yourself as a creative speaker is to have an organized system in which you schedule events, store presentation, manage contracts, and more.
- By creating a “rinse and repeat” process that you can use for every speaking event, you will save yourself the time and hassle of creating the same document each time.
- Taking care of your voice and your body before you speak is just as important as the behind the scenes prep work.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/022
Welcome back to another Q&A session on The Creative Speaker podcast! I love sitting down to answer some of the most frequently asked questions I see come across from social media platforms. In today’s episode, I will be discussing how I handle my nerves before speaking, if being an introvert affects my speaking ability, why I have purple hair and I will be telling you all about my dogs. This is going to be a fun episode! I hope you enjoy!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- If you are somebody who gets nervous before a presentation, take the time to process through all of the things you’re feeling. Shift your focus from yourself to your audience, which is who you are there to serve when you are speaking!
- Just because you may be an introvert doesn’t mean speaking isn’t for you!
- Taking time for yourself before you step on stage to speak is so important. It helps you stay centered and get focused!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/021
Are you wanting to speak at creative conferences, but need a little more insight as to what conference organizers are looking for? If you said yes, then this is a great episode for you! It’s also a great episode for those who are planning on hosting your own events or conferences. So whether you're thinking about attending a conference as an attendee or as a speaker or you are thinking about hosting your own event, this episode is going to have some great takeaways for you!
We're chatting with my dear friend, Kat Schmoyer, lead organizer behind the Creative at Heart Conference. She is sharing her wisdom on the evolution of her conference and the lessons she has learned over the years when it comes to building an irresistible conference community. Kat is going on her eighth year of planning the Creative at Heart Conference, and she is ready to share everything; from the good to the bad, to the ugly things you may want to avoid and things you definitely should do, as well as how she selects her speakers.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- There is so much value in cultivating a creative community where we can all be together learning from each other.
- Keeping your first event more intimate with a small number of guests will be the perfect trial run for you and will help cultivate a community of creatives that keep coming back each event wanting more.
- Your speaker lineup will make or break your registration. This will also build brand awareness and draw attendees to the event with content that matters to them.
- The speakers you select should enhance your brand and your brand should enhance their platform. It is a mutual respect and support to one another’s business.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/020
In this episode, I have compiled the most common mistakes that creative speakers make to help YOU avoid these traps. From selecting the wrong topic to not setting enough time aside to prepare your presentation and more, I hope to bring light to these common mistakes. If you’ve been guilty of making some of these mistakes in the past, don’t worry my friend. This is the perfect opportunity for you to make adjustments now and serve your audience even better!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- It is important that you select the right topic when you speak at events. But don’t add more onto your already full plate. Find what works for you and your business.
- You are representing your brand on the stage - own it and serve them in a way that feels good to YOU!
- Ask a lot of questions! It’s important for us to know as much as possible about the event, our audience and the organizer’s goals before we ever start working on our presentation (really, before we even say yes to the opportunity).
- Dedicate enough time to prepare your content for your presentation. Ensure that your content delivers a transformation.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/019
We have a lot about big conferences on the podcast, but today I want to chat about intimate retreats. If you are somebody who has been attending larger conferences and you're feeling like maybe it's just not the best fit for you, maybe you're craving something a little more hands-on and a little more intimate, we're digging into that today! Bonnie Bakhtiari of B is for Bonnie Design is bringing a great perspective to the table because she is the host of the Illume retreat, which is an intimate restful retreat for creatives who strive to build businesses that operate from a clear place of purpose.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Understand the difference between large conferences and intimate retreats.
- When planning to attend or host your own event, determine which environment is going to be a better fit.
- When it comes to selecting speakers: set goals for your content/curriculum, identify the topics that compliment this content and invite speakers who can deliver training based on this content.
- Be sure to select speakers who are going to help create the environment you want for your attendees. This is super important!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/018
My story isn’t an easy one to tell or hear, but it brought me to where I am today. I don’t want you to listen to this episode and think that I have arrived or that I am ahead of you in my journey … I am still in the trenches friend. I want to walk alongside you and remind you that your story can make an impact. Don’t get stuck in the cycle of letting your story hold you captive. You are the author of your story. Use it to evolve as a speaker and share it with the world!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- As you grow and evolve, your story will evolve with you. Don’t get stuck in the cycle of letting your story hold you captive. Remember that YOU are the author and you can revisit that drawing board anytime you need to.
- It’s easy to want to stay in our safe, little bubble. But when we ditch our comfort zone and commit to serving in a bigger way, our impact is limitless.
- Focus more on your message and serving your audience than on your performance. Your performance will improve over time. But you can still leave a lasting impact on your audience even if it’s not a seamless delivery.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/017
Video is all the rage right now and organizers are looking to video content to get a better understanding of how you actually perform from the stage. Whether you are just starting to build that credibility as a speaker and you want to start showcasing your expertise in a more approachable way or you're a speaker who has tons of video content and you're not sure how to repurpose and leverage this to book more engagements, this episode is for you! We're talking all things video in YouTube and how to really leverage this platform to book speaking engagements.
Trena Little is a YouTube expert and she is going to share with us all her tips and tricks that you can use in our own business right now to get started with YouTube as a speaker or to use it to take you to the next level.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- YouTube isn’t just another social media platform, it can be vital for you as a speaker as you book speaking engagements.
- Event organizers are more inclined to watch a video of you speaking versus scroll your website and platforms. They gain a stronger understanding of who you are through a video.
- Fight through your discomfort to film videos and know that you don’t need high-end fancy equipment to get it done.
- Take time to do your research around YouTube. Learn about keywords, thumbnails, etc.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/016
I believe all of us have the same opportunities to reach our audience from the stage. However, not all of us know how to bundle up our business into a cohesive speaking platform. I’m tired of watching incredible business owners halting their own speaking success because they feel trapped in the cycle of “I need experience in order to be selected to speak. But in order to gain experience, I need to be selected to speak” This week, we’re going to stop that cycle in its tracks! Building credibility as a speaker isn’t about waiting around for someone to tell you “You’re an expert- come speak!” It’s about taking action and building that credibility for yourself. It’s not complicated, but it IS going to take some work on your part… are you in?
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- If you want inbound speaking requests, you need to be known for SOMETHING - not everything. By selecting your “zone of genius” you will see speaking requests that fit who you are as a speaker fall in your lap.
- Event organizers and the audience shouldn’t just know you, but should know your work. They should know your zone of genius.
- Make sure you’re immersed in the work that you’re sharing about and are up to date on what’s happening in your field.
- Showcase your speaking expertise by compiling your speaker marketing materials into one cohesive spot.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/015
As speakers we are storytellers. And we have the ability to communicate our story however we want it to be perceived. People will judge our story whether we share it or not. That is out of out control! But if our focus is in the right place and our heart is supported with the right intentions, then we can share our story confidently and bravely. You can choose to be either a celebrity or a leader with your story. Leaders create other leaders, celebrities create followers. Leaders empower people to be their best, celebrities create content to draw people, to watch them, to admire them.
My dear friend, Natalie Franke Hayes, is joining us to discuss how to share our stories, when to share them, and how much of them to share. She has a personal journey around this topic and I know you will truly enjoy learning from her in this episode!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You have the ability to communicate your story however you want it to be perceived.
- You can choose to be either a celebrity or a leader with your story. Leaders create other leaders, celebrities create followers. Leaders empower people to be their best, celebrities create content to draw people, to watch them, to admire them.
- When we are sharing things it's not just us, there are other people in our lives who are being impacted by this.
- It isn’t wise to share your story in the thick of it.
- People will judge you whether you share your story or you don’t. So you can either share your truth (your story) bravely to help other people or you can stay silent.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/014
There will always be criticism. Always. No matter what you do. You can’t and won’t please everyone. You’re not supposed to. There are specific people that you have been called to serve and it’s your job to show up and serve them, not try to figure out how to tailor your message to appease others. As a speaker, you will face criticism for many things; your style of speaking, your presentation materials, your story, and more. When the criticism comes (and remember, it will!) it is up to you to decide what you do with it. There are times when criticism is valuable and there are times it needs to be disregarded. I am excited to talk through the differences with you in this episode!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You have to force yourself to get comfortable with criticism because it will happen.
- Negative feedback can be valuable because it is where we can learn to change things and do things differently. If everybody is stroking our ego and saying that things are phenomenal, don't change anything. We're never gonna grow. We're never going to improve. We're never going to evolve or innovate.
- Whenever you're receiving criticism, take some time to consider if it is valid and if it was said with intent to hurt or harm. Is this something that I need to keep dig deeper into and analyze it, or is this something that I should just discard?
- Once we’ve shifted our perspective about criticism, evaluated if it’s usual (or valid) information or not, now we’re left to decide what to actually do with that criticism.
- Tips that may help you navigate extreme criticism and harassment.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/013
Today's episode is a little more meaty than usual! We're getting down to some technical, nitty-gritty details to help you make the most out of your speaker agreement. Maybe you're a speaker who's starting to get on the stage and you're worried about what to include in your speaker contract. Do you even need one? What's the point? Or maybe you're a host who's bringing speakers into serve at your event and your not sure what needs to be included in that paperwork. How do you protect yourself? How do we make sure that everyone is on the same page? I've brought on my dear friend Joey Vitale, who is an attorney specifically for creatives, so he understands our industry and he's also a speaker. He has A LOT of wisdom when it comes to speaker agreements! You are going to learn so much in this episode!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Speaker contracts are part of the foundational layer for your platform as a speaker because it creates a powerful layer of protection for you and your business.
- Get clear on payment and benefit details within your contract. If you’re getting paid, what does that payment schedule look like? How do you accept payment? Is any non-refundable? Travel and accommodation covered?
- It is important to include ALL the big and little details in your speaker contract. From technical needs, promotional expectations, presentation requirements, and everything in between. Cover every single detail!
- Be sure to build consequences into your contract. What happens if things go south or sideways? Protect yourself!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/012
I thought it would be fun to switch things up a bit and do a Q&A in today’s episode! I love that you guys ask me questions all the time + what better place to answer them than in an episode. Get to know me a bit more as I answer questions about my college education, my favorite events to speak at, and hear all about why I wrote a book. I hope you enjoy this episode!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- The reason I launched a podcast + how I am liking it so far (hint: it has to do with YOU!)
- What language I would love to give a speech in, if I could speak the language fluently.
- The events I prefer to speak at + my favorite type of presentations to give.
- How it feels to have written a book (Didn’t know I wrote a book? I linked it below!)
- While I did not graduate college, my story has taken my places a degree couldn’t have.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/011
So you’re a great writer who has no fear putting your words on paper, but are terrified to take those words to a stage. And no matter how good you are at your craft, there can be something really intimidating about stepping into that educator role, jumping onto a stage and teaching others how to do what you do. In this episode, we are really getting into how to go from writing to speaking. Ashlyn and I also have an honest conversation about knowing when speaking opportunities are and are not a good fit for you. There is a lot to unpack in this episode, but I promise you - it’s full of GOOD stuff!
Ashlyn Carter is an incredibly talented calligrapher, amazing copywriter + the founder of Ashlyn Writes. From writing wedding invitations for brides to helping creative entrepreneurs sell with their words, she loves to help people tell their stories.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Speaking should fit into your business. It shouldn’t add something else to your already full plate.
- When it comes to speaking, allow it to be a conversation with your audience; not a memorized five-page presentation.
- If you want to know something really well, teach it.
- Before you jump on the stage and try to teach what your service is, how you can teach it from where you are, right now?
- When sharing your personal story with an audience, share your scars not your wounds.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/010
When somebody asks us to be a part of something, we are so honored and excited and cannot believe they chose us! Then in that moment, the only answer that wants to come out of our mouth is "yes". However, we need to slow down, ask some questions, do a little math, and make a wise decision before we hit that email with capital letters, YES, and a million exclamation points. Making decisions based on emotion is not going to help us move our needle forward. It's not helping us to best serve our audience and to really improve our speaking strategy. So let’s dive into the things you should consider when you are asked to speak!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You are not going to be the best-fit speaker for every event and every event is not going to be the best fit for you when you're first getting started.
- When you're first getting started, it's really important to choose speaking topics that really position you as the expert in your zone of genius.
- When it comes to unpaid speaking events, it is important that you weigh out the personal financial factors as well as the time it requires (in preparing for the event as well as being away for the event). And set a budget for yourself!
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/09
Are you somebody who's thinking about hosting your very first conference, workshop or maybe even a half day intensive? Then this episode is for you! Experienced conference-host, Lucretia Williams, is here to share tons of golden nuggets for us around hosting your first conference.
Lucretia Williams is the owner of the Distinct Event Planning, a wedding/event planning and design firm in Columbus, Ohio. She is also the founder of The Empowered Planners Society, which is an educational platform for creatives to learn everything about the event industry.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- As a creative community, we can all work together and help one another grow. We are more powerful that way!
- The foundation to conference planning is educational resources about hosting a conference and connecting with other conference hosts to learn from them.
- When picking your speakers, you have to think about your audience first.
- As the host, pouring into your speakers encourages your speakers to pour into your attendees, even beyond the platform.
- It’s so important to share the whole vision around your conference. Not just where you have been and where you are now, but also what is to come.
- As the host, put yourself in a position where your team can handle it without you.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/08
You landed a speaking opportunity and you're super nervous. You're not scared of speaking, you already got that in the bag! You're freaking out because they told you there will be Q&A after your presentation and you’re nervous about navigating that. On today’s episode, we’re diving into my best practices for helping you rock your Q&A session!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- One of the best ways to prevent an awkward Q&A session is to craft an incredible presentation. The more time you put into this step, the less time you'll spend navigating awkward questions.
- The more comfortable (and experienced) you are with your topic, the more comfortable you’ll be answering questions.
- The more often you deliver your content, you’ll start to see a trend in common questions.
- Get to know your audience so you know what questions they may ask.
- Brainstorm possible questions that may come up during your presentation.
- Don’t be afraid to ask your audience questions. Learn more about what they’re asking and why they’re asking it.
- Give yourself permission to not answer a question. You don’t have to answer every question and people respect honesty.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/07
Sales. That word will either bring you excitement or make you really uncomfortable. When it comes to speaking, you will have to sell yourself. But it doesn’t have to be uncomfortable, it can be something incredibly empowering! Whether you are selling your presentation to an organizer to get a spot on that lineup or you are selling your products and services to an audience to help move them into your business, today's conversation is going to help you really look at that sales process from a new perspective. It is all about finding your sweet spot! My dear friend, Lacey Sites, is going to help us navigate finding how we find our sweet spot. Because we don't always have to do the cookie-cutter formula and sometimes just figuring out what our sweet spot will lead us to make the biggest impact.
Lacey Sites is a business mentor and success coach for high performing female entrepreneurs. At the start, her business grew to a multiple six-figure mark in less than 16 months. After achieving that, she made it her mission to help other women build and grow their own service-based business. She is an expert at finding your sweet spot so that your business can bring your personal and financial freedom.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- You can find a place that lights you up and brings all the things you love together.
- Talking about sales shouldn’t be uncomfortable and shameful for your audience, but should empower them to decide if what you are offering fits them.
- It’s OK if all speaking venues to feel like a good fit. Take the time to find the ones that work best for you, or talk to the organizer about making adjustments to best fit your teaching style.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/06
Here’s the scenario: You landed an awesome speaking engagement and you’re excited to rock the stage (as you should be). This is the perfect opportunity for you to showcase your business and you want to make the most of the event. However, you find the excitement quickly transforms into panic as you tell yourself, “I have no idea where to begin?!" You may not know how to start preparing, but you do know your goals for this speaking engagement! Are you ready to bridge the gap between your goals and achieving them? No problem--I’m here to help as you prepare for your big presentation!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- If you want to reach your speaking goals, you’re going to have to put in the work.
- Your audience may not see what happens behind the scenes to prepare, but they will surely notice if you don’t.
- Proper presentation is essential to a successful presentation. It will ensure that you are sharing content that is relevant to your audience, ease your nerves and help you share confidently, and streamline the speech writing process, saving you valuable time.
- Jessica’s 3 tips for preparing to write your presentation.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/05
Have you ever had one of those gut-wrenching moments in your life, in your business or on the stage where it felt like everything failed? And all you could do was ask yourself, “What on earth do I do next and how do I pick up the pieces?” In today’s episode, I am chatting with my dear friend, Mary Marantz about that exact moment in her life and how she moved forward! This grand speaking platform wasn’t handed to Mary. She had to work hard for it to happen and be successful! And through that she has learned the value of servant leadership in the world of speaking.
Mary Marantz works alongside her husband, Justin, as international wedding photographers. They travel the globe to photograph weddings, as well as teach and inspire small business owners to really just bring their best selves to the table. Mary has not only spoken at several conferences, but has hosted some as well.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- There will be times where you apply to speak somewhere and you don’t get picked, but that is not a failure.
- The true heart of failure is not just falling on your face, it is falling on your face when the people you love most are watching.
- When you see somebody who has built a successful business and is delivering these powerful presentations, don’t forget that it didn't always start that way and it wasn't always pretty.
- We think that there's just a magic trick out there and once we get that the success is just instant. But we don't want to put in the work, serve people without the recognition, and don't want to show up and roll up our sleeves and invest in what it takes to reach success.
- You have to be willing to put yourself out there and if somebody gives you a chance, never think that it's too small.
- We think that there's just a magic trick out there and once we get that the success is just instant. But we don't want to put in the work, serve people without the recognition, and don't want to show up and roll up our sleeves and invest in what it takes to reach success.
- You may not believe you have a story that can impact people, but you have a purpose.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/04
When it comes to speaking we often want to say yes to everything! In that desire to say yes to it all, we sell ourselves short and put ourselves on speaker listing sites that don’t show our value nor truly represent who we are. The “set it and forget” mentality with signing up for speaker directories isn’t going to work. Event organizers want long term relationships with their speakers and simply putting your contact info on a directory isn’t going to come close to establishing that. On today’s episode we’re going to discuss where you should be investing your time and how to ensure you’re standing out on the RIGHT directories.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- What speaker listing sites are and how to navigate whether or not you should post yourself as a speaker on those sites.
- If you are going to invest in your own speaking success, make sure you are investing in something that helps you for the long haul - not just that one opportunity to make your money back.
- How utilizing a Speaker Roster builds trust and credibility. It is easier to get a referral from someone trustworthy.
- Speaker Roster’s are like online dating; the perfect event is matched with their perfect speaker.
- Event organizers don’t want a one-time-and-done relationship with their speakers. They want a long term relationship.
- Let’s cut out the cookie cutter directory listings and start connecting again.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/03
Have you ever felt like some speakers just come out of nowhere and blow up the speaker circuit overnight? That is Dannie Fountain! She went from not speaking to delivering over 100 speaking presentations to 27,000 people in 45 different countries in a little over a year. She is the queen of speaker sprints and leveraging sponsorships! In this interview, Dannie shares her story and gives valuable advice when it comes to growing your platform as a speaker.
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year at Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business, I’d love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Speaker Sprinting means doing as much as you can in a small window of time to build momentum, gain testimonials and referrals to stack your portfolio.
- How to form pitch emails from the perspective of serving the organizer + conference.
- Mastering the art of partnership and sponsorships.
- Speaking is not a competitive sport.
- Practical steps to take on how to start a speaker sprint for yourself.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/02
Speaking is not one size fits all. I want speaking to be something that works for you and your business, not something that is extra on your plate or a distraction from the things that are really important in your life. It is really important to figure out what fits you best. I have found that there are 3 tiers when it comes to speaking as a creative business owner. And it can be difficult to determine what is important and what is not important in each tier. But I am here to help you with that! Let’s dive into the first episode and learn about these 3 tiers!
Do you want to book more speaking engagements and have an incredible client experience that finally allows you to charge what you’re worth? Use this link to get 50% off your first year of Honeybook thepublicspeakingstrategist.com/resources
If you loved this episode and it motivated you to add speaking to your business please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.
Episode takeaways you don’t want to miss:
- Evaluating why you want to speak will help determine your direct speaking path.
- Speaking looks different for everyone and is determined by the tier of speaking they fall under.
- Since speaking is not one size fits all, each speaker revenue will look different.
- Once you figure out what tier you fall under, you can figure out what you need to focus on most in order to take action in growing as a speaker.
For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/01
Welcome to The Creative Speaker Podcast! My name is Jessica Rasdall and I never imagined I would be a speaker. It was something that I had to learn as my story reached the public eye (Don’t worry there is an entire episode coming that will focus on my story!) My hope is that through this podcast, you will find inspiration and actionable education to help you grow as a speaker.
Episode takeaways you don’t want to miss:
- What you can expect on The Creative Speaker Podcast.
- The 3 different types of episodes you will hear.
- How Jessica’s story pushed her towards becoming a creative speaker.
Resources mentioned in this episode:
- The Creative Speaker Podcast Website
- Shattered by Jessica Rasdall
I hope you loved this episode of The Creative Speaker Podcast! If you did, don’t forget to leave a review on iTunes. I really appreciate your support and your feedback. It means a lot to me! If you have any questions, concerns, or general inquiries please email hello@jessicarasdall.com.
