The Launch Strategist: Recent Episodes
Katrina Douglas
Launching a project isn’t easy, in fact 70% of projects fail. The goal of The Launch Strategist Podcast is to make sure that yours isn't one of them.
Each week Katrina Douglas; author, corporate trainer and Launch Strategist, shares actionable advice and inspiring interviews with one intention; to ensure that your next project is in the 30% that succeed. So listen up and settle in, because the advice you're about to hear could catapult your career and business!
Connect with Katrina Douglas over on LinkedIn and visit http://thelaunchstrategist.com to find out more.
Summary In this episode, Katrina delves into what a launch is, the nuances may surprise you. Few nuggets of wisdom Why a launch isn't just for businesses starting up but equally as valuable for businesses ramping up for an exit. Why a launch isn't just about promotion The 6 components of a successful launch
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/LaunchLab (The Launch Lab) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary Launching can be exhausting and seem quite draining however, mostly when planning there's no room to accommodate our person - essentially planning like we're robots or in ideal situations. In this episode, Katrina discusses another factor that'll facilitate a holistic launch: Taking our disposition and feelings into consideration when planning a launch and offering tips on how to manage stress or manage a launch for when it gets overwhelming. Few nuggets of wisdom Put things into perspective: Your launch is important but it's not your life. Pace yourself: It takes time to build a strong foundation there's no rush in building something that'll outlive you. Protect your relationships as you build or grow: where necessary include the people most important to you. Be patient with yourself and understand that mistakes are opportunities to learn.
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/LaunchLab (The Launch Lab) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary In this episode, Katrina gives important tips to consider before launching. She tackles questions that'll help you consider whether to run a software or service-based business. The key questions she offers will help any entrepreneur tick all the requisite boxes needed to scale - from starting a business that means something to you to one that aligns with your personality and the demographics of your target market. Few nuggets of wisdom It will be easier to run a service business if the delivery process is complex. Consider what your target audience will prefer in terms of interaction. What resources do you have? - a software business is easier to scale but requires more time and money while a service run business requires less time and money but it's more difficult to scale.
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/LaunchLab (The Launch Lab) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary Join Katrina on her return from her hiatus as she illuminates what success is and how we can measure success when it comes to a launch from a holistic lens. She also discusses in detail what she calls the 6p's and how to measure the right metrics of success. Few nuggets of wisdom Your launch should align with the vision you want to support; make it authentic to you. Your launch should reflect you, empower your team and please your clients. Proving viability is key; validate your business idea and offer. Long term growth should be the ultimate goal -set your foundations and processes right.
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/LaunchLab (The Launch Lab) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary Hear from Lisa Bent, author of the brilliant book Symona's Still Single, discover how Lisa successfully launched her book during the pandemic and is making waves across the media. Few nuggets of wisdom All you have to do is show up. With freedom of speech comes a level of mindfulness with what you are saying. Having a level of awareness that what you are saying has an impact. Have an aggressive strategy, be as clear as possible about what it is that you want to do. Don’t put yourself under unnecessary pressure.
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/masterclass (Planning Class) How to connect with Lisa Bent Website - https://www.lisabent.com/ (Lisabent) Buy the book - https://www.amazon.co.uk/Symonas-Still-Single-Twenty-2020/dp/1913090205 (Symona's Still Single) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary This episode is a live case study on how Fidelis Shonde successfully launched Grace to the Humble during the pandemic, a quality casual wear brand with a mission to help end homelessness in the UK. Be inspired and learn invaluable launch lessons that will energise you to get your idea off the ground, even in a pandemic! Few nuggets of wisdom Sometimes you just have to take the first step. It’s a matter of discipline. Looking at how you are spending your day, when we look at how we really spend our day, we will be surprised at how much time we have available.
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/masterclass (Planning Class) How to connect with Fidelis Shonde Website - https://gracetothehumble.co.uk/ (www.gracetothehumble.co.uk) Instagram - https://www.instagram.com/gracetthumble/ (Gracetthumble) Twitter - https://twitter.com/gracetthumble (Gracetothehumble) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary This episode is a live case study in how Jonathan Self launched Cultivating Wonder successfully during this pandemic. Be inspired and learn invaluable launch lessons that will energise you to get your idea off the ground, even a pandemic! Few nuggets of wisdom Learn how to assemble a launch team to accommodate rapid growth The importance of journaling and getting your ideas out of your head and on to paper Be alert to the people around you who can help you achieve your goal
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/masterclass (Planning Class) How to connect with Jonathan Self Website https://www.cultivatingwonder.co/ (https://www.cultivatingwonder.co/) Instagram https://www.instagram.com/jonathanselfphotography/ (JonathanSelfPhotography) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary This episode is a live case study in how Yemi Awopetu and Paul Otote launched Herby Box successfully during this pandemic and are now leading the Herbolution! Be inspired and learn invaluable launch lessons that will energize you to get your idea off the ground, even a pandemic!' Few nuggets of wisdom There is nothing wrong with learning the goals or learning how to run a business while getting paid for it. The journey is always about small highlights. Do not overthink it just do it. The importance of understanding the different roles people play within the community that you are building around your brand
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/masterclass (Planning Class) How to connect with Paul & Yemi Website https://herbybox.com/ (https://herbybox.com/) LinkedIn : https://www.linkedin.com/in/yemi-awopetu/ (https://www.linkedin.com/in/yemi-awopetu/) https://www.linkedin.com/in/paulotote/ (https://www.linkedin.com/in/paulotote/) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary When you are opening a business, make sure that the person is the same you don't have to change. Just be YOURSELF. In this episode, we talk about opening a business during a pandemic and is now helping 100's women grow healthy hair. 3 nuggets of wisdom Trust the people and hands things over. See the end goal first, how do you want your product to look? and how do you want your customers to feel once they receive your product? Start collecting information, get prices together see the best quality.
And last but not least Hold yourself accountable, give yourself a day. Just make it HAPPEN!
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/Mastermind (6P Launch Mastermind) How to connect with Chatel Sachanna Website https://www.chantelsachanna.com/ LinkedIn https://www.linkedin.com/in/chantel-sachanna-93a30332 (linkedin.com/in/chantel-sachanna-93a30332) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary It’s very difficult to get to where you’re going if you don’t know what direction to take. In this episode we map out the launch process and Katrina shares the process she follows for every launch. 3 nuggets of wisdom Preparing yourself - mentally, emotionally, physically Plan your launch Set-up your launch practically
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/Mastermind (6P Launch Mastermind) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary If exactly what you’re launching isn’t clear it will be almost impossible to gain traction. It will feel like you’re walking in fog, so in this episode we discuss how to clear the fog and get clarity on what you’re launching. 3 nuggets of wisdom There are 3 main areas where you need to have clarity before you begin the launch process: Why are you launching? What you’re going to launch? How it’s going to make money?
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/Mastermind (6P Launch Mastermind) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary Most leaders fall pray to the planning fallacy, which is where they are over-optimistic about how much time things are going to take and how much they are going to cost. This causes many projects to overrun in terms of time and budget. In this episode, Katrina discusses how to avoid the planning fallacy and increase your chances of launching on time and on budget. Audiogram snippet 3:30 – I’m forever an optimist but when it comes to launching a little pessimism helps 3 nuggets of wisdom Whatever you think that your launch is going to cost in terms of time and money, add 50% When it comes to launching a little pessimism helps If you have the option to spend the time or money, spend the money
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/Mastermind (6P Launch Mastermind) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary Video is one of the most powerful communications you can use to connect with your audience virtually, but many people still struggle with it. So in this episode Katrina is joined by Genelle Aldred a Communications specialist and veteran TV broadcaster with 13 years’ experience. In this episode Genelle shares some invaluable tips on how to nail your video communications. 3 nuggets of wisdom Always ask yourself why are you producing this video, what is the purpose? Make sure you are wearing something that you’re comfortable in and you’re comfortable in the space you’re presenting in Prepare your points in advance
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/Mastermind (6P Launch Mastermind) How to connect with Genelle Aldred, Genelle Aldred Consultancy Website https://www.gaconsultancy.org/ (gaconsultancy.org) LinkedIn: https://www.linkedin.com/in/genellealdred/ (linkedin.com/in/genellealdred/) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary How you build and launch a business that is sustainable is very different to how you build a launch a business that is geared towards short-term profits. In this episode Katrina and Zoi Kantounatou discuss these differences and how to build a sustainable business from the ground up. Zoi Kantounatou is the Co-Founder and CFO of FutureX, where they empower the purposeful. FutureX creates and curates content for business leaders building a more sustainable, socially-conscious global economy. 3 nuggets of wisdom The intersection between purpose and profit is about putting money where it should be. Both are important and it’s a constant balancing act Build slow and adapt quickly We need examples of people that have built businesses for good that are extremely profitable
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) https://www.thelaunchstrategist.com/Mastermind (6P Launch Mastermind) How to connect with Zoi Kantounatou, Co-Founder of FutureX Website https://futurexinnovation.com/ (futurexinnovation.com) LinkedIn: https://www.linkedin.com/in/zoi-kantounatou-132b9455/ (linkedin.com/in/zoi-kantounatou) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary When launching a project or business many leaders overlook legal issues, and this can be a detrimental oversight. In this episode Katrina speaks to Rashida Abdulai award-winning lawyer and founder of the Africa-focused legal platform, Strand Sahara. This is an invaluable episode where Rashida shares the 5 legal protections that every business needs. 3 nuggets of wisdom One of the reasons that small business owners don’t have legal protections is because they don’t know what legal protections they need See your business as a child that you need to protect Without legal protections, your business is never safe
Recommended Resources https://www.strandsahara.com/legalhealthcheck (Legal Health check) https://www.thelaunchstrategist.com/Planner (6P Launch Planner) How to connect with Rashida Abdulai, Founder of Strand Sahara Website: https://www.strandsahara.com/ (strandsahara.com) LinkedIn: https://www.linkedin.com/in/rashida-abdulai/ (linkedin.com/in/rashida-abdulai/) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary Katrina successfully hosted an in-person event in the middle of a pandemic when most events were cancelled. In this episode she shares how she did that, why she did that and how you too can host an in-person event safely during a pandemic. She’s also joined by Tinique Hay a highly experienced Event Manager who has been helping many business leaders navigate the online and offline event space during this time. 3 nuggets of wisdom The main thing is communicating with delegates and the venue so that you and your delegates are clear on the parameters and government guidelines in place. Your delegates need to be assured that you are taking their safety seriously. People are loving the intimacy of in-person events during this time, it’s become a luxury and an opportunity to support each other on a whole new level. Legacy was a hybrid event; 1 day in-person, 1-day online. Hybrid is an innovative approach to events with numerous variations possible. We’re seeing a new level of creativity in the hospitality space which is encouraging to see.
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) How to connect with Tinique Hay, Founder of Hay Events Website: https://hayevents.co.uk/ (hayevents.co.uk) Instagram: https://www.instagram.com/hayevents/ (instagram.com/hayevents) Recommended Covid-secure venues in Central London https://asiahouse.org/ (Asia House) https://10-11cht.com/ (10-11 Carlton House Terrace) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary Want to know what the difference is between a project manager and a launch strategist? And how to manage your project successfully listen to this podcast episode with Nigel Smith, Veteran Project Manager. Nigel has an extensive background in Project Management and is Regional Vice Chair of the Midlands Branch of the Project Management Institute UK Chapter. 3 nuggets of wisdom A project is a temporary endeavour, that has a definite beginning and end. Anything that is ongoing is not a project it’s operations. Projects also have something very unique about them. You need 3 things in a project; clarity, purpose and scope Resourcing for projects is vital
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner)
How to connect with Nigel Smith Website: https://www.nigelsmith.coach/ (nigelsmith.coach) LinkedIn: https://www.linkedin.com/in/nigelsmithpmp/ (linkedin.com/in/nigelsmithpmp)
Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary More than ever before you have to consider the needs of those that have a vested interest in what you’re launching such as partners, clients and employees. Listen to this episode to find out why your launch should be lead by you but influenced by the needs of your stakeholders. 3 nuggets of wisdom Market needs have shifted drastically and so should your positioning and the thing that you’re launching One of your key stakeholders is of course yourself, often we go too far in one direction. Either neglecting what you need as a business owner to the detriment of your wellbeing, or thinking about your needs too much to the detriment of what your client needs. There is a balance to be struck. One of the best ways to launch is with strategic partners, and if that’s the route you’re going down then you have to consider how is your launch going to be beneficial to the other party
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) Interested in The Legacy Conference? Visit https://legacyconference.co.uk/ (legacyconference.co.uk) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary In order to embrace the new, we often have to let go of the old. In order to launch something successfully you’ll probably have to let go of somethings and make some hard decisions. In this episode we discuss what that looks like. 3 nuggets of wisdom Eat that frog and make the hard decision Embrace the pain of change Focus on the goal
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) Interested in The Legacy Conference? Visit https://legacyconference.co.uk/ (legacyconference.co.uk) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary We’ve all experienced loss on some level this year, and whenever we experience loss it’s important to give ourselves time to recalibrate before launching into something new. This episode gives you tips on how to recalibrate. 3 nuggets of wisdom Remember that your connections are real people not just numbers Become confident in making hard decisions Become your own hero because no one is coming to save us
Recommended Resources https://www.thelaunchstrategist.com/Planner (6P Launch Planner) Interested in The Legacy Conference? Visit https://legacyconference.co.uk/ (legacyconference.co.uk ) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary In this episode find out why it can pay to consume less and create less. There is real value in niching down and honing your message, as opposed to trying to spread the net far and wide. 3 nuggets of wisdom It’s possible to say less and have more impact by cutting through the noise One quality piece of content repurposed, is better than 10 Think value over volume
Recommended Resources https://www.amazon.co.uk/dp/B078KDZC1R/ref=cm_sw_em_r_mt_dp_79JYFbT7Z9HVN (Momentum: 90 Days of Marketing tips and Motivation to Kick-Start your business ) Interested in The Legacy Conference? Visit https://legacyconference.co.uk/ (legacyconference.co.uk ) Want to work with me? Visit https://www.thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary Your pricing strategy is a crucial part of the launch process and an area that many struggle with. I this episode I share some unconventional but valuable thoughts on how to price your products and services. 3 nuggets of wisdom Benchmarking your prices is overrated Pricing isn’t about what you’re worth it’s always about your positioning in the market and the transformation you provide to the client Don’t make pricing personal it’s a business decision
Interested in The Legacy Conference? Visit https://legacyconference.co.uk/ (legacyconference.co.uk) Want to work with me? Visit http://thelaunchstrategist.com/ (thelaunchstrategist.com) for a complete overview of our services
Summary An effective sales and marketing strategy needs to consist of more than just social media. Direct outreach and lead management is a crucial part of the process especially if you are a business to business service provider. Find out why and how in this episode. 3 nuggets of wisdom Remember that your connections are real people not just numbers It still pays to pick up the phone It’s not the method of outreach you use but your approach to using it. No marketing channel is always bad and no channel is always good, it depends on your approach.
Recommended Resources https://selltocorporates.com/ (Selling to Corporates – Jessica Lorrimer) https://www.sandler.com/training-centers/location-united-kingdom-sandler-training-13/ (Sandler Training – Chris Davies) https://selltocorporates.com/ (The 6P Launch Planner )
CRM tools; https://www.bitrix24.eu/ (Bitrix24) https://www.pipedrive.com/ (Pipedrive)
Summary How do you market your business in a way that is sustainable and isn’t just about getting followers, but about allowing you to build a strong foundation for your business? I answer that question in this episode. 3 nuggets of wisdom Marketing without strategy is like building a house with no foundation, eventually it all falls down If you are not aware of the external context that you are launching in and building your business is, you’re likely to crash Two important questions that your research should seek to answer; what is the problem and where is the profit? Ask good questions; the quality of our learning is dependent on the quality of questions you ask
Recommended resources:
The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You bu Rob Fitzpatrick
The 6P Launch Planner™
A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully. https://the-launch-strategist.captivate.fm/episode/thelaunchstrategist.com/Planner (thelaunchstrategist.com/Planner)
About The Legacy Conference The only conference that equips you to launch. An intimate, high-end event for legacy builders. https://legacyconference.co.uk/ (TheLegacyConference.co.uk)
Summary In this episode I discuss the upcoming Legacy conference with this years speakers, and what it means to build a legacy through your business. Michelle Raymond - HR Consultant and Visibility Strategist* Helping businesses grow exponentially by transforming the skills of their people and raising their visibility through consultation, coaching & training. Paul Bulkeley - Founder and creative director at Snug Architects Tobi Olujinmi - Founder, W TALK Network. 360 Indie Production and Platform for Inspirational Storytelling. 3 Nuggets of wisdom Building a legacy through business takes time, there is a real patience required When you’re building a legacy-driven business your starting point is completely different Building legacy requires us to give and leave our egos at the door
About The Legacy Conference The only conference that equips you to launch. An intimate, high-end event for legacy builders. https://legacyconference.co.uk/ (TheLegacyConference.co.uk )
3 nuggets of wisdom from this episode: Don’t define relationships too early Embrace difficult conversations, they give relationships depth Don’t pigeonhole people allow your relationships to grow
Recommended resource: The 6P Launch Planner™ A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully. https://the-launch-strategist.captivate.fm/episode/thelaunchstrategist.com/Planner (thelaunchstrategist.com/Planner)
3 nuggets of wisdom from this episode: Why rest increases our productivity Rest can be active, often it’s about resting our mind How to safeguard your rest
Recommended resource: The 6P Launch Planner™ A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully. thelaunchstrategist.com/Planner
3 nuggets of wisdom from this episode: Why processes are fundamental to longevity There are 3 essential processes that you need when launching that underpin your project There is value in starting small but thinking
Recommended resource: The 6P Launch Planner™ A 6-month project launch planner and step-by-step framework for corporate leaders, professionals and business owners. An invaluable tool for planning and executing your next launch successfully. https://www.thelaunchstrategist.com/Planner
In this episode Katrina Douglas continues with the series titled ‘Launching Legacy’ where she discusses how to launch a Legacy driven project. In this episode, Katrina speaks of components of a Legacy driven project and the importance of launching a project that isn't just about self. Tobi Olujinmi (one of the upcoming Legacy Conference speakers) mentioned that "Legacy is the power of an idea to travel beyond time if you are not thinking about yourself." Meaning that your Legacy project idea is not about you but about what it will do for others. Components of a Legacy driven project: - Long term success - Commercially viable - Has a mission How to go about launching a Legacy project, consider: - What do you want to impart? - What is the transformation? What will you be doing for those you serve? - How many people will you want to impact? If you need more information about The Legacy Conference visit :https://legacyconference.co.uk/ Also, a digital program version of Revive - The Project Recovery system, is now live and is catered for individuals who wish to launch individual projects. This is a 6-step online program for launching in turbulent times. Click below for further details and how to enrol: https://www.thelaunchstrategist.com/Course
In this episode Katrina Douglas launches a new series titled ‘Launching Legacy’ where she discusses how to build a Legacy driven project. In this episode she tackles the question 'what is a legacy-driven project? Well here's the litmus test: They are about... Long term success Commercial viability Mission focus
How to launch a sustainable long-term project? Be prepared to go the long way Keep your eye on the prize Focus on strategy rather than tactics Have systems and processes to sustain what you are building
If you need help with your Legacy project find out more about the Legacy Conference experience and consider joining us next time. For more about The Legacy Conference visit: https://legacyconference.co.uk/ (https://legacyconference.co.uk/)
This is the 6th and final installment in a series entitled 'failure to launch'. Where Katrina explores key reasons that prevent leaders and professionals from launching projects that could be very successful and provides tips on how to overcome them. In this episode Katrina addresses how to launch successfully without being the face of your brand. If you want to watch the previous faith episodes in the failure to launch series, they are: Episode 10: What if my project fails? Episode 12: I don't know enough to launch Episode 14: I don't have the support to launch Episode 19: Stuck in the middle Episode 20: What to do if you're overwhelmed by the size of your project
Resources https://the-launch-strategist.ck.page/0b4b6d4fdb (FREE Downlaod 6P Launch Checklist) Grab my launch checklist free and find out the 35 steps I follow for every launch https://the-launch-strategist.thinkific.com/courses/how-to-launch-a-project-in-turbulent-times (Webinar replay: How to launch in turbulent times) Purchase this 90 minute webinar if you want to get off the ground now. You'll learn How to position yourself to move forward in trying times How to pivot in order to satisfy the changing needs of your clients and prospects How to avoid the 6 launch mistakes that cause 70% of projects to fail How to plan a successful launch even in times of crisis with the 6P Launch Strategy Framework™ How to promote your services with sensitivity and integrity during times of crisis
https://legacyconference.co.uk/revive-online/ (Revive: Project Recovery System) Join this online program if you want the A-Z of how to launch a project successfully in turbulent times and beyond. https://www.linkedin.com/in/katrinadouglas/ (Connect with Katrina Douglas on LinkedIn) Every Wednesday at 1pm GMT I host my weekly LinkedIn Live show 'Lunchtime Launc Tips' it's the only time you get to pick my brain for free so come and join me.
Are you overwhelmed by the size of your project and is that preventing you from launching? In this episode learn five keys to moving past stagnation and launching a big project. 1. Get it out of your head and on to paper 2. Chunk it into smaller tasks and phases 3. Think big and start small 4. Don’t allow how long a project will take to prevent you from starting because the time will pass anyway 5. Enlist a Launch Strategist to help you aka Katrina Douglas 😊 If you’re struggling to launch enrol on to the Revive online program which provides the A-Z of launching a project successfully http://thelaunchstrategist.com/revive (http://thelaunchstrategist.com/revive)
The hardest point in a project isn’t at the beginning or the end, it’s in the middle where momentum ways. In this episode you’ll learn how to move past the middle and land at a successful launch. 1. Clear the fog and find your bearings 2. Get rid of your plan B 3. Just focus on the next step 4. Face forward 5. Get support Resources https://the-launch-strategist.thinkific.com/courses/how-to-launch-a-project-in-turbulent-times (Webinar replay: How to launch in turbulent times) https://legacyconference.co.uk/revive-online/ (Revive: Project Recovery System) An online program that teaches you the A-Z of how to launch a project successfully in turbulent times and beyond. https://www.linkedin.com/in/katrinadouglas/ (Connect with Katrina Douglas on LinkedIn)
Meet Paul Bulkeley the founding director of Snug Architects and catalyst behind the award-winning design studio. In 2017 the practice was either winner or shortlisted for no less than 11 awards and in 2018 won a coveted Civic Trust Award for the highly innovative Milford-on-Sea Beach Huts. The practice was also selected as one of only nine Role Model Practices by the Royal Institute of British Architects, a significant recognition of the professional culture Paul has helped to cultivate. In 2019 Paul and his team won the RIBA international design competition for The Wall of Answered Prayer, a national landmark of hope to be built at the heart of the UK. 3 nuggets of wisdom Legacy is the ultimate proof of whether we’ve been fruitful, what we leave behind is more important than what we achieve in the moment If you operate with the right principles and you have integrity in the way you operate, these things will take you to somewhere good So many people fall fowl in business because they try to start too big too soon
Show notes
Paul grew up in the middle of the rainforest on the banks of the Congo and feels as comfortable in a village in Africa as he does in the UK Pauls journey in business started in 2002 with a desire to build his own house Snug started as a property development business as well as an architecture firm which gave him empathy for his clients as he’d been through the process of developing property himself Paul didn’t spend a lot of time working for other people so he didn’t have any preconceptions about building a business, so everything he built was based on first principles and after about 5 years the business began to hold it’s own and attract clients without much effort Paul is principle led as opposed to planning led Paul doesn’t worry about the business and the future as long as his practice is moving forward and he is proud of what they are achieving Paul marries purpose and profit perfectly, he has managed to strike a balance that many struggle to achieve. Yet he has sustained this balance in his business for 17 years. It’s so important to start as you mean to go on, it’s not going to get easier later to do the right thing, to stick to your values or tow the line with regard to what you’re worth If you haven’t tested that it works at the small scale, how do you know that it’s going to work at the big scale? Be faithful in the small things Anyone who thinks they can build a multinational business in 3 years is probably kidding themselves If you’re not passionate about your business itself and the role you’re playing in society then you’re probably going to find yourself wealthy and unsatisfied Paul has taken a very slow and steady approach to growing the business, hiring no more than 1-2 people a year, turnover has always risen, profitability has risen every year – consistent growth year on year and no major backward steps even during recessions The legacy begins the minute you start employing people because that’s when you have to start imparting your business values into others Your legacy is in the hands of others
Secure your spot at The Legacy Conference®
https://legacyconference.co.uk/ (https://legacyconference.co.uk/)
Let’s connect
Connect with https://www.linkedin.com/in/paulbulkeley/ (Paul on LinkedIn) Connect with https://www.linkedin.com/in/katrinadouglas/ (Katrina on LinkedIn)
Cashflow and financing your project launch during covid-19 and beyond - with Beverley Sydney In this podcast episode, Katrina Douglas interviews Beverley Sydney on the importance of sound financial planning and cash flow management when launching your project during covid-19 and beyond. Beverley Sydney is the founding partner of Sydney Hudson Financial Services, an accountancy firm that offer services for your personal and business life beyond just tax return; they are focused on helping you create sustainable growth and wealth so you can achieve an extraordinary life. Topics discussed in this episode: Introduction to Beverley Hudson Government Assistance during Covid-19 Tax updates Advice for launching a new project during Covid 19 with low cash flow Planning financial businesses continuity Cash flow and ensuring sound financial planning for your project
Resources Revive is now an online Project recovery system that can be purchased at http://thelaunchstrategist.com/revive (thelaunchstrategist.com/revive) Check out https://thelaunchstrategist.com/ (https://thelaunchstrategist.com) for further information on how you can work with Katrina Douglas and purchase tickets for the upcoming Legacy Conference taking place on the 17th and 18th of September 2020 Connect with Beverley Sydney on the platforms below: Website: https://www.sydneyhudson.co.uk/ (https://www.sydneyhudson.co.uk/) LinkedIn: https://www.linkedin.com/in/beverley-sydney-bsc-maat-0a3109167/ (https://www.linkedin.com/in/beverley-sydney-bsc-maat-0a3109167/)
In this episode Katrina Douglas provides an overview of her 6P Launch Framework™. This formula for launching a legacy-driven project successfully is based on her 14 years experience launching projects and analysing the reasons projects fail and succeed. The 6Ps for launching a project successfully are: •Purpose: Establish a clear focus and goals •Product: Define the offer and components •People: Audit your skills & assemble your team •Promotion: Create your go-to-market strategy •Process: Create your launch machine •Profit: Sustain long-term profit The Launchstrategist services for launching your next legacy-driven project include: REVIVE PROJECT RECOVERY SYSTEM An online program that teaches you the A-Z of how to launch a project successfully in turbulent times and beyond. REVIVE MASTERMIND A 6-month group coaching program to equip you and support you through the process of launching a project successfully in 6-months. 6P STRATEGY DAYS Full day of strategy development, where you work with me 1-to-1 to develop a launch strategy for your project. The Legacy Conference is also a 2-day in-person launch strategy intensive. 6P MENTORSHIP PROGRAM 1-to-1 support and project coordination to launch a significant project over 6-months. 6P CONSULTANCY PROGRAM 6-month launch consultancy program for established organisations and funded start-ups. For more information on these services visit https://thelaunchstrategist.com/ (https://thelaunchstrategist.com/)
Why are visuals so important when launching a product or service? In this podcast episode, Katrina Douglas interviews Hannah McClune on the importance of visuals when launching. Hannah McClune was a Global Marketing Manager for many years before starting her own business Visible by Hannah, a personal brand photography company. In 2011, Hannah launched her photography business with a focus on marketing and personal branding for small businesses. Topics discussed in this episode: Why are visuals so important when launching a business or service? When thinking about visuals for your business, where do you start? If you are promoting a service instead of a product, how do you use images and avoid clichés? How do you begin to tell a story visually in a way that is compelling? How to connect with your clients meaningfully without being the face of your brand. How can user generated content be polished? Key must have visuals for launching. Tips for making your launch stand out visually.
Check out https://thelaunchstrategist.com/ (https://thelaunchstrategist.com) for further information on how you can work with Katrina Douglas and purchase tickets for the upcoming Legacy Conference taking place on the 17th and 18th of September 2020 Connect with Hannah McClune on the platforms below: Website: http://www.visiblebyhannah.com/ (www.visiblebyhannah.com) Instagram: http://www.instagram.com/visiblebyhannah (www.instagram.com/visiblebyhannah) Facebook: http://www.facebook.com/visiblebyhannah (www.facebook.com/visiblebyhannah) Linked In: http://www.linkedin.com/in/hannah-mcclune (www.linkedin.com/in/hannah-mcclune)
In this episode we discuss another reason why people fail to launch projects; a lack of support. Find out the three types of support you should consider and why you shouldn't let a lack of support prevent you from moving forward. RESOURCES http://thelaunchstrategist.com/revive (The Revive Project Recovery System online program) The Legacy Conference: The only event that equips you to launch
What does legacy actually mean? and what does it have to do with the projects that we launch? In this episode Tobi Olujinmi answers these questions and shares her experience of launching a legacy-driven business. Tobi Olujumni is an attorney and Founder of WTalk Network an award winning platform that uses entertainment and community to build faith. She is also one of the speakers for the upcoming 'Legacy Conference' taking place on 17th - 18th September, the only conference that equips you to launch! Find out more and secure your ticket for The Legacy Conference at https://legacyconference.co.uk/ (https://legacyconference.co.uk/) Also connect with Tobi Olujunmi via the links below: https://thewtalk.com/ (https://thewtalk.com/) https://www.linkedin.com/in/tobiolujinmi/ (https://www.linkedin.com/in/tobiolujinmi/)
Why you shouldn't allow a lack of knowledge to prevent you from launching a project and how to overcome this fear In this part 2 episode of Failure to launch, Katrina Douglas talks about issues that cause organisations and professionals to fail to launch projects based on the topic "I don't have enough knowledge". 1 - Don't allow fear of stepping out into the new prevent you from launching Reasons: Ego, Fear, individual/organisational inflexible culture 2 - Strike a balance between stepping out and getting the knowledge you need 3 - Make sure you get knowledge in these areas: (1) External environment you are stepping into (2) Be aware if your capabilities as an individual/organisation (3) Do an assessment of the skills and resources you have access to for the launch http://thelaunchstrategist.com/revive (http://thelaunchstrategist.com/revive)
An Interview with Michelle Raymond; HR Consultant, Tedx Speaker and speaker for the upcoming Legacy Conference taking place 17th - 18th September 2020. In this episode find out how your profitable passion project and your day job can co-exist, plus much more. Connect with Michelle at https://michelleraymond.co.uk/ (https://michelleraymond.co.uk/) Listen to Michelle's Tedx talk 'https://www.youtube.com/watch?v=HEFezmxePAk (The Invisible Victims of Crime)' Find out more about https://legacyconference.co.uk/ (The Legacy Conference)
Why do people fail to launch projects that could potentially lead to significant success? One of the most common reasons is fear of failure, in this episode find out why you should never allow fear to prevent you from stepping out and launching your project.
In this episode find out why why who you become is much more important than the goals you set from Kelly Baader Entrepreneur Coach, Marketing and Digital Strategist. Kelly is one of the epic speakers for The Legacy Conference taking place on the 17th and 18th September 2020. Find out more here https://legacyconference.co.uk/ (https://legacyconference.co.uk/)
It absolutely is possible to launch a project that is purposeful, passion-filled and profitable. Howerver, I have three caveats, find out what they are in this episode. One of the sessions at The Legacy Conference will be on this very topic 'Building long-term profit through the pursuit of purpose'. To find out more and secure your spot visit https://legacyconference.co.uk/ (https://legacyconference.co.uk/)
Meet Ana Loback , Managing Director of Turning point UK, Senior Executive Coach & Business Psychologist. Ana is one of the amazing speakers for the upcoming Legacy Conference, in this episode we discuss launching, leadership and legacy. To find out more about The Legacy Conference visit https://legacyconference.co.uk/ (https://legacyconference.co.uk/) For more about Ana Loback and her work visit https://turningpoint-leadership.com/ (https://turningpoint-leadership.com/)
What you'll learn in this episode: 1. What is a project scope? 2. Why you need to scope a project? 3. 6 steps for creating a project scope? This is a replay of the monthly launch planning masterclass that takes place on the 1st Thursday of every month, register for the next live webinar here http://bit.ly/6PMasterclass
Many launches fall prey to the same pitfalls and common mistakes, in this episode find out what they are and how to avoid them. Also find out why you should attend The Legacy Conference if you're planning to launch a project in 2020. Find out more about the event here legacyconference.co.uk
Launches are typically stressful but they don't have to be. Listen to this episode for 5 tips on how to manage the stress of a launch. Download my free launch checklist http://bit.ly/6plaunchchecklist
A lot of people worry that their idea isn’t strong enough but the truth is most ideas and businesses fail because the team isn’t strong enough. In this episode you'll discover: 1. Why enlisting a team should be one of the first things that you do 2. The 5-step process for recruiting your launch team 3. The first person you should hire 4. 5 pitfalls to avoid when building your launch team Download my free launch checklist http://bit.ly/6plaunchchecklist
These 6 questions will help you avoid launching prematurely, by the end of this episode you’ll have a clearer idea of the components of a launch and how to plan for a launch. Download my free launch checklist http://bit.ly/6plaunchchecklist If we’re not already connected on LinkedIn connect with me Tickets to my annual event The Legacy Conference are now available, Legacy is the only business conference that teaches you how to launch http://legacyconference.co.uk/ (http://legacyconference.co.uk/)
How would you define a launch? In this episode Katrina explains what a launch is and what it includes. To continue the conversation connect with Katrina on LinkedIn, just search 'Katrina Douglas'. Also Tickets for The Legacy Conference are now available, the only conference that teaches you how to launch. There are only 40 tickets available so secure yours at http://legacyconference.co.uk/ (http://legacyconference.co.uk/)
Welcome to the Launch Strategist Podcast, the weekly show that brings you actionable advice and insights on how to make sure that your next launch is a commercial success.