Champions of Change Corner: Recent Episodes
Tiffany Hill Allen
How do I create an engaging event that prospects will attend? What are the best methods to connect with professional referral sources? How do I help families overcome caregiver guilt? What can I do to form a better partnership with my nurse and team? How do I use social media to increase referrals? And the biggest question of all, how can I be competitive in a saturated market? Welcome to Champions of Change Corner! On this podcast, we will answer ALL of these questions and then some! Every week, Tiffany will give you sales tips, business development strategies, social media hacks and motivational stories that will help you impact the lives of the aging, their families and your team. Tiffany will share practical tips and tactical strategies from her experiences in senior living as a Sales Manager and a Regional Director of Sales and Marketing overseeing multiple communities in all product lines. The unchartered sea in the future with the new waves of ideas about aging is fast approaching. "A smooth sea never made a skilled sailor". So, join Tiffany as you hone your skills to Inspire Change, Impact Lives and Improve Outcomes. Are you ready? Want to join the PICO CREW and become a CHANGEMAKER? Hop on board and let's go. Anchors Aweigh mate!
Have a marketing question? Text it here!
Your activity calendar says a lot more about your community than you think.
(And no! Bingo three times a week doesn’t count as personalized.)
If families visit and see empty chairs, disengaged residents, or the same calendar that hasn’t changed in months...they’re gone.
Because let’s be honest, you can’t market your way out of a dull experience.
So... what’s the cost of a disengaged resident?
👉 Low morale
👉 Faster decline
👉 Negative reviews
👉 And worst of all—families who regret choosing you.
A thoughtful, personalized activity program isn’t just for entertainment.
It’s your quiet powerhouse for referrals, reviews, and retention.
In this episode, we’ll talk about how to reframe your programming as a strategy, not just a schedule. Let's talk about what it really takes to create engagement that builds occupancy.
If you’ve ever:
- Wondered why your activities aren’t increasing referrals or retention
- Felt like your engagement strategy is just filling time
- Struggled to get residents to actually participate
- Wanted to highlight your community culture without feeling salesy...
This one’s for you.
💬 Was this helpful?
Tag me in a screenshot or selfie of you listening to the podcast, and let me know the name of your community—I’d love to give you a shoutout in an upcoming episode!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch?
Follow me on social: YouTube + Facebook + Instagram + Linkedin
Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Support the show
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Have a marketing question? Text it here!
What if the reason you're not getting more referrals or better retention isn’t your marketing… but your move-in process?
In this episode, I’m going all in on something that doesn’t get talked about enough. It is how your staff sets the tone for every new resident’s experience and why the first 24 hours can either reinforce trust or break it completely.
If you've ever:
- Felt like your caregivers “just don’t get it”
- Lost a move-in after everything looked perfect on paper
- Struggled to create consistent culture across your team
- Wondered how to make new residents feel at home without a big budget...
…this episode is for you.
I'm sharing the exact method I used to train teams, build trust myself, and turn move-ins into a true moment of connection. I am giving all the goodies to you...with practical tips, real stories, and the one powerful mindset shift you may be missing.
Because when your staff becomes the heartbeat of your community, retention isn’t a struggle, it’s a natural outcome.
What You’ll Learn:
- The “4 Ps” to create unforgettable first impressions (even in small homes)
- How to avoid the service failures that cost you more than you realize
- What your team really needs to hear before move-in day
- How towel animals, cheesecake, and training can help you to build a 98% occupied community too...wink...wink
🎁 Bonus Resource Coming Soon:
Stay tuned!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch?
Follow me on social: YouTube + Facebook + Instagram + Linkedin
Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Support the show
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch?
Follow me on social: YouTube + Facebook + Instagram + Linkedin
Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Support the show
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch?
Follow me on social: YouTube + Facebook + Instagram + Linkedin
Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Support the show
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch?
Follow me on social: YouTube + Facebook + Instagram + Linkedin
Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Support the show
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch?
Follow me on social: YouTube + Facebook + Instagram + Linkedin
Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Support the show
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Have a marketing question? Text it here!
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch?
Follow me on social: YouTube + Facebook + Instagram + Linkedin
Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Support the show
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Have a marketing question? Text it here!
Welcome to Day 1 of the 21-Day Sales Series!
Let’s talk about something real: families don’t start looking for senior living just for fun. When they call you, it’s because something urgent is happening. And your ability to respond quickly and with care can be the difference between a move-in and a missed opportunity.
In this episode, I’m walking you through the five reasons why speed matters when handling inquiries—and how to set up your team and systems to respond in a way that builds trust and drives occupancy.
If you’re tired of waiting on walk-ins or watching leads go cold, this one is for you.
What You’ll Learn:
- Why “speed to lead” is outdated and what to say instead
- How to position your community as the go-to expert from the very first call
- Simple systems and scripts to help your staff respond like pros
- How to turn quick follow-up into higher tour conversion rates
- Real talk on CRM tools, tracking, and how to stop losing leads to sticky notes..Be honest, raise your hand if you are a sticky note pro!!!
✨ BONUS COMING SOON:
📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!
And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!
For more insights, check out the blog, Turning The Tide.
Want to stay in touch?
Follow me on social: YouTube + Facebook + Instagram + Linkedin
Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Support the show
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Have a marketing question? Text it here!
Welcome Senior Living Change Champions!
Today, we're getting real! Are you ready to find out what the common pitfalls that new sales managers and business owners often encounter in senior living?
We're talking about everything from the importance of planning your day (yes, it makes a huge difference!) to why following up correctly is a non-negotiable.
I’ll also share some of my personal hacks, like using email templates to save time and why entering your data into a CRM is something you can’t skip—even if you think you can keep it all in your head.
Join me as we uncover these top five mistakes and offer practical tips to help you avoid them, ensuring you can drive better outcomes for your community and the families you serve. Get ready to be inspired, gain actionable insights, and take control of your future in the senior care industry. Let's dive in!
Support the Show.
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Text Us Your Marketing & Sales Questions
In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. We discuss:
- The unique challenges faced by Generation X and Baby Boomer adult children.
- How to address the concerns of aging adults seeking to maintain their independence.
- The importance of including spouses in the decision-making process and treating them as partners in care.
- Practical tips for rapid engagement and preferred communication methods to ease the stress of your prospects.
Tune in to learn how to tailor your communication approach to meet the needs of diverse caregivers and improve your senior living community's occupancy rates.
Support the Show.
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook Group for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Text Us Your Marketing & Sales Questions
In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year! Did your jaw drop too?
Tonya utilized the power of social media, particularly Facebook and YouTube, to create engaging content that attracted and retained depositors to become future residents.
From video tours during construction to creative Facebook campaigns, Tonya reveals her strategies and the importance of a cohesive social media strategy. She also discusses the potential benefits of having a dedicated team for content creation and deployment.
Stay tuned for a conversation filled with insights on video marketing, messaging, and the critical role of social media in senior living sales.
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Text Us Your Marketing & Sales Questions
To start the second half of the year, we are diving straight into overcoming common sales objections caregiving families have and the mindset barriers that salespeople or business owners often face.
We'll explore the key types of objections you might encounter, from "I'm not ready right now" to "I need more information," and provide actionable strategies to navigate them.
Whether it's building trust, creating a sense of urgency, or demonstrating value, we'll cover how you can turn objections into opportunities to help families make one of the most challenging decisions of their lives.
Join us as we equip you with practical tips and expert insights to excel in your role while making a meaningful impact. Let's get started and own your future together!
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real!
Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business.
But hold up! Choosing the right agency is like picking the perfect dance partner. I've got strategies for you – from aligning with your brand to handling pushback from the case managers and discharge planners.
We also dig into the nitty-gritty of contractual trip hazards, excessive commissions, retainer fees – we've all been there. Learn how to avoid these profit-margin pitfalls and why immediate payment to them might not be your best bet.
And here's the golden nugget, ticket, or child (movie reference...LOL):
Personalized marketing is your secret sauce! Know your value, communicate it like a pro, and watch those relationships bloom.
Tune in, take notes, and let's waltz through the world of paid referral agencies together. Remember, Start With Occupancy is not just a podcast; it's your backstage pass to senior living community success!
00:03 Introduction and Podcast Overview
01:35 The Sensitive Subject of Paid Referral Agencies
04:20 Understanding the Role of Paid Referral Agencies
07:11 When and How to Use Paid Referral Agencies
09:56 The Potential Pitfalls of Relying on Paid Referral Agencies
11:10 Choosing the Right Partner for Your Business
14:27 The Importance of Communication with Paid Referral Partners
15:00 Dealing with Criticism and Misunderstandings
16:07 The Dangers of Devaluing Your Community
16:48 How Much Should You Pay for Referrals?
16:58 The Importance of Communication and Understanding Your Market
17:22 The Risks of Over-reliance on Paid Referral Companies
17:39 The Importance of Retaining Control Over Your Business
20:58 The Dangers of 100% Contracts and Retainer Fees
23:42 The Importance of Generating Your Own Move-ins
25:51 The Importance of Understanding Your Value Proposition
28:46 Conclusion and Final Thoughts
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
**Finally, the official relaunch of the Start With Occupancy podcast.
Happy New Year!!! What's does 2024 look like for us? Well, I am still dedicated to serving senior living owners, operators, and sales professionals.
What can you expect out of the podcast this year?
Insightful advice – from useful sales and marketing tips to leadership concepts – all aimed at inspiring change, impacting lives, and improving outcomes for the aging and their families.
Through a series of case studies, quick tips, candid exchanges, and motivational segments, I plan to help you navigate the challenges that come with the owning, operating, and selling senior care services. I am commitment to equipping you with the right tools and resources to excel in your businesses, starting with the new accelerator program (Compass Rose XL), the new mentorship website (Start With Occupancy), and the FREE mentorship group on Facebook (Start With Occupancy - A Mentorship Community). Join me in making a difference in the lives of seniors, their families, and your business.**
00:00 Introduction and Welcome
00:10 My Journey and Mission
01:39 New Year, New Beginnings
01:58 Lessons from 2023: The Power of Pivoting
02:30 Setting the Scene for 2024
07:52 The Importance of Listening to Your Customers
11:33 Overcoming Perfectionism and Making Quick Decisions
14:27 What to Expect in 2024: Case Studies and Quick Tips
16:22 Introduction to 'Raising the Bar' and 'Thrive in Five'
16:43 Engaging with the You: Q&A Sessions
16:55 Join the Facebook Group: Start With Occupancy
17:49 The Mindset of a Business Owner
18:17 Overcoming Self-Doubt and Achieving Success
20:52 The Importance of Asking Questions
23:24 The Power of Collaboration and Helping Others
25:21 The Goal: Helping 30,000 Families
26:30 The Importance of Persistence and Progress
28:20 Introducing the New Website: Start With Occupancy
30:28 Future Plans
Want more? Tips, workshops and trainings are available to you!
- Join the Facebook for FREE monthly trainings . Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
- Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website.
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
8 - The two questions I receive from new senior living owners and sales professionals are:
- How do I market my community?
- How do I get families to decide my community is the right one for them?
Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"
The three-part series will review the method, the execution, and the follow up.
All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.
Let me know which techniques you used from the episode to forge a connection and build trust by sending me DM on our Podcast Instagram account by clicking here: Start With Occupancy
If you would like to receive ongoing tips and training on connecting with families, building trust, and increasing occupancy then follow me here:
- Follow me on Facebook for recorded live sessions and Mentor Moments Q&A sessions Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
7 - The two questions I receive from new senior living owners and sales professionals are:
- How do I market my community?
- How do I get families to decide my community is the right one for them?
Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"
The three-part series will review the method, the execution, and the follow up.
All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.
Let me know how you have used these techniques to increase visits to your community or move ins by sending me DM on our Podcast Instagram account
You can click here to go right to it: Start With Occupancy
If you would like to receive ongoing tips and training on connecting with families, building trust, and increasing occupancy then follow me here:
- Follow me on Facebook for recorded live sessions and Mentor Moments Q&A sessions...Click Here For FB Page
- Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time...Click Here For YT Page
- Join the Compass Rose XL accelerator program for monthly in-depth training, networking, and mentoring opportunity to take your business to the next level...Click Here For More Information
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home? Are you reluctant to step out into the new "video world" to communicate your message to prospects and professional referrers?
In this episode, Cameron J. Barker from IMG Complete shares how his digital marketing agency can turn around struggling senior living communities with quality content and impactful videos that will increase occupancy, retention, and revenue. The three phases of his formula is discussed with examples of client experiences that will leave you wanting to learn more.
Transcripts of the podcast will be available in the future. In the meantime, follow our Start With Occupancy pages on Facebook, Instagram, or our channel on YouTube.
Thank you to our sponsor, Compass Rose XL an incubator/accelerator hybrid program for early community-based start-ups in the senior living space. Compass Rose XL is designed to give participants training, coaching, mentorship, and support in the four critical areas to operate a successful community: Marketing, Operations, Sales, and Clinical.
Also check out Erin Thompson at Aspire for More with Erin. She has extensive experience as an Executive Director in building cohesive teams and turning around challenging communities. Her podcast is uplifting and just what the doctor ordered for sales leaders from the perspective of an operations partner who "gets it".
Connect with Cameron J. Barker at https://www.imgcomplete.com or on
Instagram @imgcomplete
If you enjoyed today's episode, please:
Leave a positive review or rating (this will help me A LOT)
DM the word "Podcast" on Instagram or Facebook after following our page
Share the episode and podcast with two of your favorite colleagues
Have a topic you would like me to cover or someone you think would be a great guest to interview, send me a message on Facebook after the word "PODCAST"
Feeling a little STUCK lately?
Does the current COVID environment have you doubting your skills?
Are you questioning if this is REALLY for you?
Maybe, you have even said, "I SUCK!"
If this is you, please do not feel alone. As sales professionals and business owners in senior living or care, this has been ONE CHALLENGING YEAR...
In this episode, I am sharing the 3 steps I take to change my thinking and to move me out of the I SUCK mentality. My hope is that it will help you too.
Your mental health is important, especially now. The most important thing I would like for you to remember is this...
The outcome of your efforts does not equal your value as a person or as a professional.
A new favorite quote of mine which represents 2020 for me is:
"If your compassion does not include yourself, it is incomplete." - Jack Kornfield
If you enjoyed the episode today, please:
A. Subscribe to receive new episodes weekly
B. Write a positive review on Apple Podcasts
C. Share the podcast with a colleague or friend
Here are other resources and ways to connect with me:
Visit me: https://www.tiffanyhillallen.com
You can follow me on Instagram:
@tiffanyhillallen
Follow the Facebook page if you like to hang out with me there:
https://www.facebook.com/championsofchangecorner
Be Safe and Be The Change!
Have you been struggling to come up with new event ideas?
Sales may be your superpower, business development may be your magic gift, but when it comes to planning and executing a phenomenal event...you're like a deer in headlights.
Then, tack on a pandemic!!! OMG!!! You look in the mirror and your facial expression resembles Macaulay Culkin when he finds out he is home alone...YIKES!!!!
Well, this episode was created just for you!
I have outlined 5 impactful events you can start planning today for the holidays and beyond. And, you can use a little known platform called Facebook to promote it.
Wink Wink
Yes, many states are reopening. However, the public perception of what is safe is key to moving your community in the right direction. Planning fun engaging socially distant events while building connections will show prospective families how their loved ones can benefit from living in your community.
If you would like to receive the accompanying guide to plan the events featured, go to my website www.tiffanyhillallen.com and type GUIDE in the contact form.
I will send the step by step instructions to you.
Happy planning!
If you enjoyed the episode today, please:
A. Subscribe to receive new episodes weekly
B. Write a positive review on Apple Podcasts
C. Share the podcast with a colleague or friend
Here are other resources and ways to connect with me:
Visit me at: https://www.tiffanyhillallen.com
You can follow me on Instagram at:
@championsofchangecorner
Like the Facebook page if you like to hang out with me there:
https://www.facebook.com/championsofchangecorner
Be Safe and Be The Change!
Have you been asking yourself these questions in the last few months? "How do I reach more families?" or "How can I connect with families and prospects in a meaningful way while social distancing?" or "With COVID, how do I market my community?"
Well, we are going to pull back the onion on an alternative way you can connect, engage, and convert. I am talking about Facebook groups!
If you are not already in one yet, I would be very surprised. But, have you thought about how to strategically create a Facebook group to connect with prospects, build your authority, and help families through the decison-making journey to your community?
Facebook Groups can be the yellow brick road leading them to you. If done correctly, it will deliver great dividends for you and your community as well as your company. However, you will be required to think outside of the proverbial box. Are you up for the challenge?
If so, dig deep within and allow the creative juices to flow as you listen. I know you have it in you!
If you enjoyed the episode today, please:
A. Subscribe to receive new episodes weekly
B. Write a positive review on Apple Podcasts
C. Share the podcast with a colleague or friend
Here are other resources and ways to connect with me:
Visit me at: https://www.tiffanyhillallen.com
You can follow me on Instagram at:
@championsofchangecorner
Like the Facebook page if you like to hang out with me there:
https://www.facebook.com/championsofchangecorner
Be Safe and Be The Change!
If you have been struggling to discover new methods to increase leads that will convert to move-ins, maybe it is closer than you think. Your phone!
Facebook Groups is a rarely used tactic among senior living sales professionals to find, engage, and connect with prospects. In today's episode, I will share how to use Facebook Groups strategically to gain leads through engagement. You will also hear the jaw-dropping brilliant method used by a Sales Director in Florida to increase her move-ins over 300% through one group.
I have consistently used Facebook groups during the pandemic to meet and connect with prospective clients. Covid19 is requiring everyone to move outside of their comfort zone and become innovative in how we approach executing our job successfully. It is even more challenging in our industry since our resident population is most at risk and vulnerable.
However, I consistently encounter Sales Directors who are moving the needle in the up direction and even increasing occupancy to 100%. Wowzer! How would you like to be sitting at 100%?
Subscribe to the podcast to continue receiving tips, ideas, and insights from your colleagues who are still crushing their move-in goals.
If you enjoyed the episode today, please:
A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review on Apple Podcasts
C. Share the podcast with a colleague or friend
Here are other resources and ways to connect with me:
Visit and send me a note: https://www.tiffanyhillallen.com
You can follow the podcast on Instagram at:
@championsofchangecorner
Like and follow the Facebook page to hang out with me there:
https://www.facebook.com/championsofchangecorner
Be Safe and Be The Change!
Help, I can not leave my community but need to do business development! This has been the cry of many Senior Living Sales Managers BEFORE the Corona Virus.
Now, it is magnified! This episode was created in the last week of February. So much of our lives have changed since then. However, the power of connection and the importance of human interaction has not. We need to support each other now more than ever. This episode focuses on Linkedin as a source for developing meaningful connections while creating valuable content that will establish you as an expert in your field.
For more insights, check out the blog at www.championsofchangecorner.com
If you enjoyed the episode today, please:
A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review on Apple Podcasts
C. Share the podcast with a colleague or friend
Here are other resources and ways to connect with me:
Visit and send me a note: https://www.tiffanyhillallen.com
You can follow the podcast on Instagram at:
@championsofchangecorner
Like and follow the Facebook page to hang out with me there:
https://www.facebook.com/championsofchangecorner
Be Safe and Be The Change!
Join Tiffany as she shares the vision of the podcast and Champions of Change Corner which ultimately also reveals her heart. "If your mission is to serve the aging, then my mission is to serve you."
The podcast is a production of The Positive Impact Company.
We are sponsored by Hope Hill Company, an online institute dedicated to lifting the standards of excellence in leadership in senior living.
Here are other ways to connect with me:
Visit me and send an email: https://www.tiffanyhillallen.com
You can follow me on Instagram at:
@championsofchangecorner
Like and follow the Facebook page to hang out with me there:
https://www.facebook.com/championsofchangecorner
Be Safe and Be The Change!