Practice of the Practice: Marketing a Practice Podcast: Recent Episodes
Practice of the Practice Network
Got questions about branding, design, or marketing related to your private practice? Then you’re in the right place. Here you will discover everything you need to know about marketing and branding your business
How do you want your audience to feel when they interact with your business? What are the core values of building strong branding in your business? Can you make sure your brand is the best-dressed on the market?
In this podcast episode, Sam Carvalho speaks about 8 tips to improve your brand.
Podcast Sponsor: Therapy NotesIs managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier.
Check it out and you will quickly see why TherapyNotes is the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.
You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week, so when you have questions, you can quickly reach someone who can help, and you are never wasting your time looking for answers.
If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.
Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Make 2022 the best year yet with TherapyNotes.
In This Podcast* Familiarize yourself with brand touchpoints * Check your values * Define your niche * Align your brand * Reconnect with your client * Set up your device * Up your aesthetic * Embrace social media
Familiarize yourself with brand touchpointsThe touchpoints of your brand are the places where clients will come into contact with you. These include your:
- Service
- Website
- Employees and client service
- Marketing
- Social media channels
- Word of mouth
These are just some of the areas that will help clients decide whether or not they relate to your brand. When revisiting your strategy to improve your brand, your first port of call should be checking in on these touchpoints.
Sam Carvalho
Evaluate how well your touchpoints are working. Make sure they’re perfectly aligned and cohesive so anyone would understand who your brand is from interacting with just one of the touchpoints.
Remember that each touch point is a chance to build loyalty with your clients.
Check your values
Values are one of the main factors that help clients decide whether or not a brand is a right fit for them. Whether those values are sustainability, quality, expertise, or something else entirely, you know it’s what makes your brand stand out to your target audience.
Sam Carvalho
Make sure all the messaging and communications on your website, socials, and other marketing materials are completely in line with your brand’s values.
Take a look at your brand guidelines and align them with the image you want to present to the world, and consider new ways for your values to filter through everything you do.
Your client should understand how your values apply to your services, and therefore, fulfill their needs.
Define your niche
When you started your business, you probably spent a lot of time looking at competitors and carving out your own niche that filled gaps they weren’t hitting. But, over time, all brands adapt and change to client needs, which is why you’ll need to stay on top of whether or not your niche really is still a niche.
Sam Carvalho
Keeping your market narrow, appealing to a specific demographic, and finding ways to fit their needs, is the best way to keep your brand refined.
Look at what your client needs now and ask yourself, “Am I still serving them, or could I be doing better?”
Align your brandFor help in aligning your brand, seek outside perspectives.
It can be difficult to truly understand how your brand appears to outside viewpoints without asking, so speak to stakeholders, employees, and clients to get their opinions.
If all of them have a different idea of what your brand is about, then your alignment needs some work.
Reconnect with your client
There are probably social platforms and networks that didn’t even exist when you launched your brand and created your marketing plan, so, as you seek to improve your brand, you should also be looking to improve your awareness of your client’s habits.
Sam Carvalho
Insights into different channels can help you understand how your followers are using different platforms. Then, you can appeal to the different algorithms of the various channels your clients use the most.
Set up your deviceWhen it comes to securing a good relationship with clients, your client service is one of the most important factors.
Negative experiences are more likely to inspire reviews than positive ones. Therefore, if your client service isn’t on point, your clients will remember and will be likely to share their bad experiences with their friends and family.
Up your aestheticFrom logos to brand colors to slogans, brands are always updating how they look.
Though this goes against the first marketing lesson of making your brand instantly recognizable, once your original brand is well established enough, your clients will have no trouble adapting to your new look.
Embrace social media
If you set your social media strategy last year, there are probably at least two new features on every channel that you use by now. Do you know how to use them to your advantage?
Sam Carvalho
With social media users taking to new features almost as soon as they’re released, there’s no excuse for brands to be seen lagging.
But, with that said, don’t force anything that doesn’t feel authentic to you and your brand. Gen Z TikTok isn’t the place for everyone after all!
Useful links mentioned in this episode: Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Check out these additional resources: Branding Recap: 10 Print Design Tips | MP 125 * Email Sam at sam@practiceofthepractice.com * Design Services With Sam * Check out the Practice of the Practice Network * For more branding advice, click here * Apply to work with us
Meet Sam CarvalhoSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!Feel free to leave a comment below or share this podcast on social media links below! Alternatively, leave a review on iTunes and subscribe!
The post Branding Recap: 8 Tips to Improve Your Brand | MP 126 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you often need to print things like business cards, packaging, or flyers for your private practice? Are you creating print files by yourself, or with a designer? Have you heard of applying a grid system?
In this podcast episode, Sam Carvalho speaks about 10 print design tips.
Podcast Sponsor: Therapy NotesIs managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier.
Check it out and you will quickly see why TherapyNotes is the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.
You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week, so when you have questions, you can quickly reach someone who can help, and you are never wasting your time looking for answers.
If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.
Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Make 2022 the best year yet with TherapyNotes.
In This Podcast* Apply grid systems * Layer it up * Back to basics * Play with borders * Use a pattern * Invert it * Brand consistency * Change directions * Basic graphics go a long way * Use high-quality images
Apply grid systems
Whether you are designing one or hundreds of pages, a grid system is essential in developing a layout. Grids can help you position text and images so that the page will look polished and clean.
Sam Carvalho
The structure is made up of intersecting horizontal and vertical lines.
If you want to add complexity to your page, try adding angular or curved lines. There are no strict rules as to what is and what isn’t a grid: that’s the beauty of design.
As a designer, you can create your own grid. As long as you follow it throughout a project, you will create clean pages.
Sam Carvalho
Layer it up
Print design has come a long way and, with the help of grids, we’ve started creating multi-layered layouts. This includes images over colored backgrounds, type-over images, graphics over type, and so on.
Sam Carvalho
If you happen to be working with heavy content, check if it’s legible, because it all comes down to legibility. So, if the copy is difficult to read, you might try choosing a lighter background for example.
- Type-over imagery is one of the easiest ways to apply multiple layers.
- Make sure the colors on the content and the colors of the image aren’t mixing to the point of illegibility.
- Does it make sense for the medium you are working in?
Back to basics
Minimalism never goes out of style. You can’t go wrong with crisp, clean, and organized.
Sam Carvalho
Create visual harmony with a few elements, select high-quality fonts and images, a muted color palette, and a basic grid.
Minimalism can seem stark due to the lack of color, but use the content and images as elements to add contrast. You can also use a mix of different font sizes to add visual interest to the page without creating clutter.
Play with borders This decorative element on the paper’s edge is not just an adornment – it can help reinforce the theme of your project by stylizing it.
Borders can help frame the page and create a strong delivery.
Borders can also be colorful and help unify the theme of the design by complementing it. However, if it becomes too crowded, try using fewer colors and a simpler design.
Sam Carvalho
Use a patternPatterns are extremely versatile and perfect for filling up empty space because they are flexible, functional, and visually effective.
For example, including a pattern on the back of a business card is a discreet way to add something special.
Invert itColors evoke different feelings in design.
While we see logos and printed materials in many different colors, black still holds strong. Black translates into high-end, luxury, and elegance. This mysterious color is the new white canvas.
Sam Carvalho
Paired with other colors, black brings out a contrast that isn’t comparable to white. The play of light and dark lends a sharp contrast to the page.
Brand consistencyA professionally designed brand identity needs to be visually attractive and fresh. Aside from marketing, clients will be looking at your branding to make sure you have a credible company.
In case you’re wondering, an identity package essentially consists of business cards, letterheads, invoices, envelopes, and creative folders. These elements need to work together cohesively … if you’re applying a pattern to a business card, this needs to extend to the rest of the stationary as well.
Sam Carvalho
This graphic translation will help you create a quality brand that will stand out from the crowd.
Change directionsThere are many ways to add emphasis and movement to your project.
Colors and shapes are a couple, and rotating text from horizontal to vertical is a different way of adding movement and direction to your design.
Basic graphics go a long wayWant to spice up your minimalist layout? Use basic graphics that vary in size and color. They will add visual weight and help with direction by emphasizing content.
Consider: if you open a brochure and are not quite sure what to read first and how to follow the content, you usually lean on the graphics included to help guide you.
Use high-quality imagesUsing full-page, bleed-to-bleed images creates a major impact.
You need to find high-quality images that you can enlarge to a full page because if you use low-quality images stretched over the page, it will result in pixelation which is a bad reflection on your brand.
Useful links mentioned in this episode: Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Check out these additional resources: Branding Recap: 12 Digital Design Tips | MP 124 * Email Sam at sam@practiceofthepractice.com * Design Services With Sam * Check out the Practice of the Practice Network * For more branding advice, click here * Apply to work with us
Meet Sam CarvalhoSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!Feel free to leave a comment below or share this podcast on social media links below! Alternatively, leave a review on iTunes and subscribe!
The post Branding Recap: 10 Print Design Tips | MP 125 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Where do the laws of great graphic design apply to? Do you want to connect more deeply and quickly with your ideal clients? What are some tenets of setting up eye-catching and effective design to connect with your audience?
In this podcast episode, Sam Carvalho speaks about 12 digital design tips.
Podcast Sponsor: Therapy NotesIs managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier.
Check it out and you will quickly see why TherapyNotes is the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.
You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week, so when you have questions, you can quickly reach someone who can help, and you are never wasting your time looking for answers.
If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.
Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Make 2022 the best year yet with TherapyNotes.
In This Podcast* Limit your typefaces * Don’t be afraid of scale * Respect the space of other elements * Use a small color scheme * Create clean, crisp, clear imagery * Use fonts to help inform the mood of your design * Create order with alignment * Keep your designs simple * Use hierarchy to order your content * Keep your font in the same family * Use white space * Contrast is key
Limit your typefacesWhen selecting a typeface or font for headings, subtitles, or body text, be sure to use easy-to-read fonts to create a simple and effective design.
Remember that the eye finds it hard to scan multiple typefaces, so try to stick to a simple collection of fonts.
Sam Carvalho
Don’t be afraid of scaleTo acquire the appropriate emphasis, you can apply scale to:
- type
- shapes
- compositional features
Additionally, use appropriate colors to enhance this technique while making sure to use suitable typefaces that look good when increased in size.
Sam’s design tip: sans serifs fonts are great for this
Respect the space of other elementsUse letter spacing to fill dead space, align text, or condense words that take up too much space.
However, be careful not to reduce letter spacing so much that it can’t be read, or increase it so much that the letters become detached from one another.
Sam Carvalho
Use a small color schemeChoose a color scheme that has one to three primary colors and an additional one to three secondary colors that contrast and complement each other.
Try using different tones of the same color for consistency by adjusting the brightness for contrast.
Sam’s design tip: Keep in mind that finer typefaces will need stronger distinction against a color’s background.
Create clean, crisp, clear imageryPump up the contrast by adjusting the brightness of the background image so that it offsets the text color, making the design clear and easy to read.
This is a great way to apply white or black text over an image to create a strong ‘cut-out’ effect.
Sam Carvalho
Use fonts to help inform the mood of your designChoose a typeface that sings the song of your content.
For example, typefaces with rounded edges usually give off a friendlier note, while hard-edged, geometric fonts are more solid and strong.
Alternatively, serifs can convey an elegant and sophisticated look.
Create order with alignmentApply a line or an embellishment to a design for balance and composition.
Use horizontal and vertical lines to correspond with other design elements.
In a multi-page document, keep this alignment consistent across all pages to create a cohesive overall design.
Keep your designs simple
Keep [your design] simple, but don’t forget your basics. Make sure every element has a reason to be in the design and keep the number of fonts, colors, shapes, and frames to a minimum.
Sam Carvalho
Use contrasting tonal color combinations so that your text is sharp and easy to read. Apply a solid frame containing your to enhance the compositional structure of a design.
Use hierarchy to order your content
The most visually dominant feature in a design should be the most important part of the message.
Sam Carvalho
Apply color or scale to a graphic to see how it changes the hierarchy of elements and what grabs attention first.
Keep your font in the same familyCreate visual uniformity by applying one typeface or font family to the text. Use a typeface or font family that has a selection of variants, such as italic, bold, and condensed, to keep options open.
Use white spaceCreate a fluid design by surrounding words with white space to let elements breathe. The application of space around text boxes, images, and other graphic elements makes a design easier to read and reduces visual clutter.
Contrast is keyContrast is one of the most imperative parts of the design for mood, legibility, and to make it stand out:
- Use a contrasting color palette background, fonts, and graphics.
- Use photo filters to enhance the positive/negative space in an image
- Apply black or white copy to create optimum contrast against a background image
A good rule of thumb is if you have a light-colored background, then you should use a dark font and vice versa.
Sam Carvalho
Useful links mentioned in this episode: Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Check out these additional resources: Branding Recap: Creating a Brand Style Guide in 6 Steps | MP 123 * Email Sam at sam@practiceofthepractice.com * Design Services With Sam * Check out the Practice of the Practice Network * For more branding advice, click here * Apply to work with us
Meet Sam CarvalhoSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!Feel free to leave a comment below or share this podcast on social media links below! Alternatively, leave a review on iTunes and subscribe!
The post Branding Recap: 12 Digital Design Tips | MP 124 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How can you ensure consistency and professionalism in all of your messaging? Are you in the process of rebranding with or hiring a new designer? How can you quickly communicate the essence of your practice’s brand to a new designer?
In this podcast episode, Sam Carvalho speaks about creating a brand style guide in 6 steps.
Podcast Sponsor: Therapy NotesIs managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier.
Check it out and you will quickly see why TherapyNotes is the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.
You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week, so when you have questions, you can quickly reach someone who can help, and you are never wasting your time looking for answers.
If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.
Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Make 2022 the best year yet with TherapyNotes.
In This Podcast* Start with a great brand story * Use logo guidelines to create a recognizable brand signature * Include your brand’s core color palette * Choose typography that matches your visual style * Find your brand voice * Include image and data visualization guidelines
Start with a great brand story
A brand story defines and describes the things that a company cares about the most. It’s used to communicate a company’s values to the public, and can also help guide major decision-making within an organization.
Sam Carvalho
Brand stories wrap up a company’s vision, mission, and core values in one package, so the brand story should always come first in the brand style guide.
If you’re feeling stuck, feel free to Google some brand stories for inspiration. Trello, Skype, and Facebook all have great ones!
Use logo guidelines to create a recognizable brand signatureBrand story aside, your logo is the most important part of your brand.
It’s the one thing that everyone should immediately recognize as belonging to you, and only you. To make your logo instantly recognizable, it has to be used consistently.
All of the top brand style guides outline rules for exactly how to use their logos, to make sure nobody sends the wrong message with their brand. That even includes specifications on how much space to leave around logos, acceptable color variations of the logo, as well as minimum logo sizes.
Sam Carvalho
Include your brand’s core color paletteTo keep brand recognition intact, it’s important to make core brand colors consistent.
In your brand style guide, clearly define your brand’s color palette. This usually includes one primary color and some secondary shades.
Include the necessary hex codes, RGB values, and CMYK color codes to make sure your colors are presented consistently across all media.
Choose typography that matches your visual style
Typography is one of those things that go unnoticed if it’s done well but sticks out like a sore thumb if it’s not. Allowing font choices to slip under your radar can cheapen your brand.
Sam Carvalho
For consistent typography, outline which fonts are used for what purposes – in print and on the web – in your brand style guide.
You can even design a hierarchy of font styles and sizes, text colors, and styles for lists and paragraphs. Or, just focus on your most used fonts which are usually not more than one or two.
Find your brand voiceSpend time finding the style that resonates with your audience and aligns with the personality of your brand.
Once you have it figured out, ensure it’s replicated across your channels by spelling it out in your brand style guide.
Sam Carvalho
Do this by including a writing sample (or two) that heroes your company’s brand voice.
Include image and data visualization guidelinesEverything about your imagery, including style, color, and content, contributes to the perception of your brand.
Therefore, it’s important to create some guidelines for imagery like photos, illustrations, charts, infographics, and so forth to include in your brand style guide. Include where to position them and for which purposes they are used in your messaging.
Photographic style is as important as illustrative style. If you use photographs frequently in your branding, your style guide should specify the level of complexity, compositions, color schemes, and technical specs that make photographs fit within your brand.
Sam Carvalho
Additionally, if your branding features infographics or data visualizations, include some stylistic guidelines for them as well. Specify when and where to use infographics and data visualizations and include style preferences and technical conventions.
These sorts of guidelines are easy to overlook, but when used properly, go a long way toward fostering a cohesive brand presence.
Sam Carvalho
Useful links mentioned in this episode: Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Check out these additional resources: Branding Recap: 10 Logo Design Tips | MP 122 * Email Sam at sam@practiceofthepractice.com * Design Services With Sam * Check out the Practice of the Practice Network * For more branding advice, click here * Apply to work with us
Meet Sam CarvalhoSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!Feel free to leave a comment below or share this podcast on social media links below! Alternatively, leave a review on iTunes and subscribe!
The post Branding Recap: Creating a Brand Style Guide in 6 Steps | MP 123 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you need a quick refresh of the tenants of logo design? Why should you consider adding “visual salience” to your logo? How can you balance being literal and creative in your creative process?
In this podcast episode, Sam Carvalho speaks about 10 logo design tips.
Podcast Sponsor: Brighter VisionWhen you’re in private practice it can be tough to find the time to even review your marketing efforts, let alone to make improvements where needed.
Whether you are a seasoned clinician with an existing website in need of a refresh, or a new therapist building a website for the first time, Brighter Vision is the perfect solution.
By first understanding your practice and what makes it unique, Brighter Vision’s team of developers are then able to create you a beautiful website that will attract your ideal clients and get them to contact you. Better yet, they also provide unlimited tech support to make sure it’s always up-to-date, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.
But best of all, we’ve worked with them to create a special offer just for Practice of the Practice listeners. Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe.
In This Podcast* A picture paints a thousand words * Use empty space to keep your logo space clean * Use shapes to think outside of the box * Imagine your logo in use * Color is the key to good logo design * Be literal with your logo * Be authoritative with your logo * Create visual salience with a pop of color * Don’t reinvent the wheel * Don’t be afraid to rejig the wheel
A picture paints a thousand words
A logo is a visual representation of your brand, so why tell people what you do if you can just show them?
Sam Carvalho
Use simple icons to communicate who you are. Hire a professional to design your logo because it can make all the difference to get creative as opposed to going with the obvious choice.
Use empty space to keep your logo space cleanYou want to make sure that people can read your logo from a distance, or when it’s small, and including blank space will help achieve this.
At times, you could even find a really great font, increase the spacing between the letters, and you have yourself a minimalistic, sophisticated logo.
Sam Carvalho
Using blank space in your design makes your logo easier to integrate seamlessly into different designs and formats.
Use shapes to think outside of the boxShapes are a great way to make your logo stand out. Consider using a simple square around your logo, which also works well with other designs and formats that your logo may appear in.
If you want to explore further, you could look into including gradients or textures which can push your design to the next level.
Imagine your logo in useWhen designing your logo, make sure you think about its intended uses:
- Are you looking to use it on a uniform?
- Is it going to be printed on flyers?
- Will it just be for your website?
You can always use a Mock Up Generator to see how your logo will look in use.
It’s also good to think about how you’re going to promote yourself when creating a logo. If you’re going to be doing a lot of networking … create a logo that will look good on business cards.
Sam Carvalho
Color is the key to good logo designUse various shades of the same color to create subtle contrasts within your logo, instead of always opting for black and white.
Consider the PayPal logo, as they have used different shades of blue to create elements of contrast, but have still maintained a simple, powerful design.
Be literal with your logoIf your name is an object, include that object in your logo design.
Don’t be afraid to lean into the obvious. There’s a reason that Apple’s logo is, well, an apple. It’s simple, it’s obvious, but it’s one of the most renowned logo designs in the world.
Sam Carvalho
Be authoritative with your logoBe literal while making sure it fits your organization.
Ask yourself: If I saw this logo for the first time, would I trust this company?
Keep in mind that a font can go a long way to helping you create the right logo.
Serif fonts help to create a more classic, professional feel.
Create visual salience with a pop of colorWhile it’s recommended to first design a logo in black and add color last, it is without a doubt the color that adds the finishing touch and brings the design to life.
This is called visual salience.
Salience is a quality that makes an object stand out against its surroundings. One easy way to do this is with a pop of color.
Sam Carvalho
Don’t reinvent the wheelIf it feels right, then go ahead and use it.
Have a look at your competitors and see what their logos look like. Are there any common themes or colors?
Take note of this, but be sure not to directly copy anybody else’s design.
Don’t be afraid to rejig the wheelTransformation is necessary but gradual. Build your design over time on your established brand, so don’t trade the old for the new, and rather redesign the old.
Be bold and try new things.Use patterns, overlapping shapes, and contrasting colors to create a modern logo while remembering that modernization doesn’t have to be outright to work.
Useful links mentioned in this episode: If you’re ready to get started or just want to learn more about how Brighter Vision can help you grow your practice, head on over to brightervision.com/joe. Check out these additional resources: The Secret Formula for Creating Can’t-Ignore Brands with Mark Drager | MP 121 * Email Sam at sam@practiceofthepractice.com * Design Services With Sam * Check out the Practice of the Practice Network * For more branding advice, click here * Apply to work with us
Meet Sam CarvalhoSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!Feel free to leave a comment below or share this podcast on social media links below! Alternatively, leave a review on iTunes and subscribe!
The post Branding Recap: 10 Logo Design Tips | MP 122 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What are the three simple steps to creating an authentic and powerful brand? How do you create riveting marketing to help your ideal clients connect with you? Can you polish your messaging and really shine?
In this podcast episode, Sam Carvalho speaks about the secret formula for creating can’t-ignore brands with Mark Drager.
Podcast Sponsor: Brighter VisionIt’s Brighter Vision’s biggest sale of the season!
With the holiday season in full swing and the new year right around the corner now is the perfect opportunity to think critically about your future marketing initiatives and consider what improvements can be made to ensure you’re attracting the clients you need to grow your practice. If you find yourself in need of a professional website that’s properly optimized to rank well in online searches and targeted to speak to your ideal client, Brighter Vision would love to help.
And there’s never been a better time… Sign up for a new website during their Cyber Monday Sale and get $20/month off your first year of new website services on our GROW or FLOURISH plans plus pay no setup fees – that’s $340 in savings off a new website for your private practice! But hurry, this discount will only last until 11:59 pm on Monday, November 30th.
So, if you’re ready to get started or just want to learn more about how Brighter Vision can help you grow your practice, head on over to brightervision.com/joe.
Meet Mark DragerMark founded his creative production company in 2006, grew it to a little over $2mm in annual revenue, and then slowly watched as it all crumbled around him. Through the hard lessons learned and working to not make the same mistakes twice, today Phanta Media focuses less on growth and “keeping the machine fed” and more on doing extraordinary work with really cool people.
As a brand strategist, Mark also understands the need to be courageous and has developed a killer process that can help you make your next courageous move.
Visit Mark Drager’s website, PhantaMedia, and connect on Instagram, YouTube, and LinkedIn.
FREEBIE: DM Mark via Instagram messaging for the Badass Playbook
In This Podcast* Meet clients where they are at * The formula for creating an unstoppable brand * Mark’s advice to private practitioners
Meet clients where they are at If your ideal clients are currently at a critical point in their lives, or if they’re experiencing a high-stress situation, or they are having some kind of episodic issue, you would treat them differently at that moment.
You would meet them with whatever language [or] whatever tone they require at that moment because your goal is to help them.
Mark Drager
Bring the awareness and sensitivity that you share with clients in session online into your marketing because that is how you show new clients that you understand them.
The formula for creating an unstoppable brandThese are Mark’s best tips:
1 – Start with you: who are you? What are your experiences, apart from what you studied? What are your goals?
2 – Who are you speaking to? They can be your customers, your clients, or your audience.
When [you’re] generic in what you say, then there’s no flavor, there’s no personality, there’s no hook. There’s nothing to draw people in.
Mark Drager
Give people first what they want before you offer them what they need because you need to show them that you understand where they are at right now.
3 – What is your competition, or what is distracting your targets from your message?
You need to control how you look (your credibility), what you say (your message), and how you can make people feel. This is what will set you apart from the other businesses in your niche.
Your competition is not just the competition. Your competition is probably the status quo maybe, right?
Mark Drager
At the center of these three pieces is your unique brand.
Mark’s advice to private practitionersYou must communicate and market effectively as a business owner.
Useful links mentioned in this episode: If you’re ready to get started or just want to learn more about how Brighter Vision can help you grow your practice, head on over to brightervision.com/joe. * Visit Mark Drager’s website, PhantaMedia, and connect on Instagram, YouTube, and LinkedIn. Check out these additional resources: Purposeful Digital Storytelling with Deevo | MP 120 * Email Sam at sam@practiceofthepractice.com * Design Services With Sam * Check out the Practice of the Practice Network * For more branding advice, click here * Apply to work with us
Meet Sam CarvalhoSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!Feel free to leave a comment below or share this podcast on social media links below! Alternatively, leave a review on iTunes and subscribe!
The post The Secret Formula for Creating Can’t-Ignore Brands with Mark Drager | MP 121 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Can you use your intuition in marketing? Do you want to become more comfortable with video storytelling? What are some classic bootstrap strategies in business?
In this podcast episode, Sam Carvalho speaks about purposeful digital storytelling with Deevo.
Podcast Sponsor: Brighter VisionWhen you’re in private practice it can be tough to find the time to even review your marketing efforts, let alone to make improvements where needed.
Whether you are a seasoned clinician with an existing website in need of a refresh, or a new therapist building a website for the first time, Brighter Vision is the perfect solution.
By first understanding your practice and what makes it unique, Brighter Vision’s team of developers are then able to create you a beautiful website that will attract your ideal clients and get them to contact you. Better yet, they also provide unlimited tech support to make sure it’s always up-to-date, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.
But best of all, we’ve worked with them to create a special offer just for Practice of the Practice listeners. Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe.
Meet DeevoDeevo is a thought leader, photographer, videographer, blogger, serial entrepreneur, and now an emerging strategy consultant and paid speaker, who is fast making his way as an expert in creative digital architecture to help small businesses and entrepreneurs brand and market.
His current company, Fusion Photography, is an international photo, video, and content creation studio, based in Charlotte, North Carolina.
Deevo is currently the Co-Director of Sprout Connectors, a human-centered digital outreach agency, and is the host of the popular podcast A Little Impolite.
Visit Fusion Photography and connect on Facebook, Instagram, and Twitter.
In This Podcast* What is digital storytelling? * Deevo’s tips on improving your branding * Bootstrap strategies * Using your intuition in marketing * How to get comfortable with video * Deevo’s advice to private practitioners
What is digital storytelling?The heart of humanity lies in telling stories to share wisdom, and experience, and to make ourselves understood and be seen by one another.
Digital storytelling and digital marketing go hand-in-hand … it’s how brands tell their stories so that you’ll buy their products.
Deevo
Deevo’s tips on improving your branding* What is the problem that you are solving? * What is the value that you are bringing as the solution to the problem? * How can you characterize the story of how you solve the problem into a story that resonates with your ideal clients?
What does your brand represent? Once you’re clear on that, then strategically set out to tell stories about [your] brand so that you can connect with your ideal buyer.
Deevo
- Speak exclusively to your ideal clients
Bootstrap strategiesBusiness can be expensive, so it’s a good idea to try to save some cash where you can to put it forward where it will matter the most.
What I would initially suggest is to make sure that you have some sort of a problem-solving mechanism in place where you can make revenue doing that.
Deevo
One tip is to not quit your day job until you know where your side hustle is going (mostly) and it’s strong enough to support you until it starts to take shape into your main business.
Next is to build relationships and network! Give people value and a bite to use your services and then refer you back out to paying customers. You’re not necessarily giving freebies, but you are getting your name into the circles.
Using your intuition in marketing
You have to be able to meet people where they are, and [a] part of that is being intuitive and reading the room.
Deevo
Your intuition in business can be hugely helpful when you use it to meet your clients where they are and to make adjustments accordingly.
Be curious, be open, and let your intuition guide you in how to best connect with your ideal clients as opposed to treating everyone the same way.
How to get comfortable with video* Be purposeful with what you want to talk about * Practice talking in front of the mirror or with a recorder to get used to hearing your voice * Get accustomed to documenting instead of feeling like you always have to create
[If you’re] documenting stuff, you habitually become more comfortable doing it and more comfortable with hearing [and] seeing yourself as opposed to setting up all the cameras … if you’re putting too much into the context of it, the delivery can be a little overwhelming for you. Deevo
Deevo’s advice to private practitionersIt’s okay to make mistakes. There will always be an opportunity to climb a second mountain, so don’t worry if you need to start over. This is your life, and you get to decide how it turns out!
Useful links mentioned in this episode: Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe. * Visit Fusion Photography and connect on Facebook, Instagram, and Twitter. Check out these additional resources: How to Increase Your Visibility with Lisa Simone Richards | MP 119 * Email Sam at sam@practiceofthepractice.com * Design Services With Sam * Check out the Practice of the Practice Network * For more branding advice, click here * Apply to work with us
Meet Sam CarvalhoSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!Feel free to leave a comment below or share this podcast on social media links below! Alternatively, leave a review on iTunes and subscribe!
The post Purposeful Digital Storytelling with Deevo | MP 120 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you want to reach new potential clients? What are 10 quick ideas on building your exposure? How healthy is your media mix?
In this podcast episode, Sam Carvalho speaks about how to increase your visibility with Lisa Simone Richards.
Podcast Sponsor: Brighter VisionWhen you’re in private practice it can be tough to find the time to even review your marketing efforts, let alone to make improvements where needed.
Whether you are a seasoned clinician with an existing website in need of a refresh, or a new therapist building a website for the first time, Brighter Vision is the perfect solution.
By first understanding your practice and what makes it unique, Brighter Vision’s team of developers are then able to create you a beautiful website that will attract your ideal clients and get them to contact you. Better yet, they also provide unlimited tech support to make sure it’s always up-to-date, and professional search engine optimization to make sure you rank high in online searches – all at no additional cost.
But best of all, we’ve worked with them to create a special offer just for Practice of the Practice listeners. Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe.
Meet Lisa Simone RichardsDoctors who want to become nationally recognized media experts work with Lisa Simone Richards to grow both their personal brand and grow their practices. Her clients become sought-after, regularly-featured experts in the media and build award-winning practices, magnetically attracting their perfect clients.
In just a matter of months (sometimes even weeks!), Lisa’s clients build their expert authority status, getting featured on Forbes, CNBC, FOX, Inc., MSN, Yahoo, and hundreds of other major media outlets.
Visit Lisa Simone Richard’s website and connect on Instagram, Twitter, and LinkedIn.
FREEBIE: Visit publicityfordoctors.com and download “The Doctor’s Guide for Getting on TV” for free!
In This Podcast* How to have a healthy media mix * Work on visibility to get in front of new leads * Try these ideas to get free exposure * The ABCs of visibility and exposure * Lisa’s advice to private practitioners
How to have a healthy media mix
What healthy media mix is about is thinking about where [your] clients are paying attention and how they are consuming information.
Lisa Simone Richards
Where do you consume media? How frequently do you go to those digital places, and what catches your eye each time you go onto those platforms?
Ask yourself these questions as well, because your clients are also everyday people, just like you!
People have preferred ways of interacting with content, such as reading it, listening to it, or watching it.
It’s important as a business owner that you’re showing up in all three ways … written content, audio content, and video content so that no matter how your ideal client likes to consume information, you’re showing up in that way.
Lisa Simone Richards
Work on visibility to get in front of new leadsMany people market to the same followers over and over again, which can be helpful to build a relationship, but you also do need to be bringing in new clients and customers.
What I want [business owners] to do is to reach new people. So how can you maybe, instead of writing a blog post for your own site for example, can you write a guest blog post for somebody else’s site?
Lisa Simone Richards
Some ideas include:
- Submitting articles and blog posts on new media outlets and publications
- Being a guest on a podcast
- Going live with a fellow practitioner on their site
Try these ideas to get free exposure
As you’re listening to this list, think to yourself; “Where do my strengths lie, what am I good at, and where am I comfortable?” … Get started there and then you can grow to other platforms.
Lisa Simone Richards
1 – Written content: a guest blog posts, write for another site, or be interviewed
2 – Audio content: being a podcast guest, joining a Clubhouse event, getting a shift on your local radio station
3 – Video content: get on a morning show in your local city, go live on somebody else’s Facebook or Instagram pages, go live on LinkedIn
The ABCs of visibility and exposure
When it comes to visibility and publicity, the first thing I want to know from a client is what is the purpose of getting visibility? … is there a business decision behind why you’re doing this?
Lisa Simone Richards
A: Awareness
- Get in front of people that have the potential and power of hiring you
B: Buzz
- Build multiple touchpoints to encourage people to take action
C: Credibility
- Establish yourself by having your name come up with the peers that you admire and look up to
Lisa’s advice to private practitionersPick the thing that lands with you and take action with it!
Useful links mentioned in this episode: Get your first 3 months of website service completely FREE. To take advantage of this amazing deal, head to brightervision.com/joe. * Visit Lisa Simone Richard’s website and connect on Instagram, Twitter, and LinkedIn. * Check out Lisa’s Podcast Pitch Check out these additional resources: How Female Entrepreneurs can Overcome Imposter Syndrome and More with Ryane LeCesne – Part 2 | MP 118 * Email Sam at sam@practiceofthepractice.com * Design Services With Sam * Check out the Practice of the Practice Network * For more branding advice, click here * Apply to work with us
Meet Sam CarvalhoSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!Feel free to leave a comment below or share this podcast on social media links below! Alternatively, leave a review on iTunes and subscribe!
The post How to Increase Your Visibility with Lisa Simone Richards | MP 119 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What encourages you to put things off until tomorrow? Why should you get clear on your fears? What is your brilliance?
In the second of two podcasts, Sam Carvalho speaks about how female entrepreneurs can overcome imposter syndrome and more with Ryane LeCesne.
Podcast Sponsor: Therapy NotesIs managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier.
Check it out and you will quickly see why TherapyNotes is the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.
You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week, so when you have questions, you can quickly reach someone who can help, and you are never wasting your time looking for answers.
If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.
Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. Make 2022 the best year yet with TherapyNotes.
Meet Ryane LeCesneRyane LeCesne is the Master Your Mindset Coach. Since 2012, Ryane has coached nearly 1,000 high-achieving women – specializing in the unique needs of high-achieving Black women – to advance their professional dreams by overcoming and healing from the self-limiting mindsets of Impostor Syndrome and Perfectionism.
Her coaching process is evidence-based, holistic, transformational, and proven to be instrumental in helping high-achieving women professionally advance.
Visit Inspire Brand Consulting and connect on Facebook, Instagram, Twitter, YouTube, and LinkedIn.
FREEBIE: What’s Your #1 Confidence Killer?
In This Podcast* Common fears for entrepreneurial women * Get clear on your fear * Get clear on your brilliance * Ryane’s advice to private practitioners
Common fears for entrepreneurial women
We’re not taught about our nervous system, so we’re not in tune with them, and yet they run the show.
Ryane LeCesne
Human beings are instinctually fear-based, and to overcome those instincts, we need to learn how to work with our nervous systems which control our subconscious response to stimuli around us.
If we’re not mindful enough, and wedded enough to that goal, it’s very easy to close the laptop and say, “I’m going to do this tomorrow”.
Ryane LeCesne
Putting things off to the next day is not necessarily “easy”, but it is “easily painful”, which jump-starts our nervous system to try to run away from it.
Get clear on your fearSitting in your fear is scary and overwhelming, so one of the first things to do as an entrepreneur is to get clear on what the fear that you are experiencing is about because you are then better equipped to help yourself through it.
What is the fear about? What’s happening? What’s the fear saying? Because those words are the sweet nothings that your mind is telling you that you need to hear.
Ryane LeCesne
What your mind tells you about why you shouldn’t do something, or why you should put it off, can give you clues as to where you may need to spend some conscious time healing your thoughts and beliefs.
Get clear on your brillianceWhat is it that you do that you love, that helps or supports other people, and that brings you excitement to work on and do?
Can you build confidence in yourself and be your best friend and supporter – as well as surrounding yourself with people that also support you?
Being a woman and an entrepreneur brings unique challenges because women experience slightly different aspects of life than men do.
If we have a life of socialization where we’re taught to feel like impostors, we’re now bringing that mindset into our business. We don’t just “voila” change because we have the title of “entrepreneur” … those are breeding grounds for impostor syndrome and perfectionism.
Ryane LeCesne
Your confidence and sense of brilliance can carry you through the uncertainties, so get clear on them and hold them close, because they will support you as you overcome impostor syndrome.
Ryane’s advice to private practitionersYou are not alone, and you have support. Find a coach, and invest in yourself and your business by seeking and accepting help.
Useful links mentioned in this episode: Use promo code ‘JOE’ to get three free months to try out TherapyNotes, no strings attached, and remember, telehealth is included with every subscription free. * Visit Inspire Brand Consulting and connect on Facebook, Instagram, Twitter, YouTube, and LinkedIn Check out these additional resources: How Female Entrepreneurs can Overcome Imposter Syndrome and More with Ryane LeCesne | MP 117 * Email Sam at sam@practiceofthepractice.com * Design Services With Sam * Check out the Practice of the Practice Network * For more branding advice, click here * Apply to work with us
Meet Sam CarvalhoSam Carvalho is a graphic designer living in Cape Town, South Africa, with over five years of experience in both design and marketing, with a special interest and experience in the start-up environment.
She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Follow Sam on Instagram to see some of her work. To work with Sam, head on over to www.practiceofthepractice.com/branding.
Thanks For Listening!Feel free to leave a comment below or share this podcast on social media links below! Alternatively, leave a review on iTunes and subscribe!
The post How Female Entrepreneurs can Overcome Imposter Syndrome and More with Ryane LeCesne – Part 2 | MP 118 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you a woman in business and an entrepreneur? Have you struggled with impostor syndrome and perfectionism? Is your nervous system perhaps impacting your...
The post How Female Entrepreneurs Can Overcome Imposter Syndrome and More with Ryane LeCesne – Part 1 | MP 117 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How can you conduct conscious identity design for your marketing? Do you know how to embody a magnetic persona? Where is your zone of...
The post Looking Inward to Improve Your Marketing with Rocky Buckley | MP 116 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you double – and triple! – check your print designs? How can you properly and effectively print with black ink in your design?...
The post 10 Print Design Mistakes to Avoid | MP 115 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why should you incorporate trends in your new design? Do you use stock images? Are you using hierarchy to your advantage? In this podcast...
The post 15 Graphic Design Mistakes to Avoid | MP 114 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Have you heard of the Rule of 26? Why do many service-based websites fail to attract and convert clients? Which three aspects of your...
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Can you make more without working more? What are the key aspects of becoming profitable? How does your headspace influence the success of the...
The post How to CRUSH Being Profitable with Samantha Varner | MP 112 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Is Instagram one of your main marketing platforms? What’s a great way to make use of the grid design? Do you want to learn...
The post 9 Tips and Tools to Improve the Look and Feel of Your Instagram | MP 111 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you have a unique marketing strategy for your business? How is your mindset a crucial part of effective marketing? Can working from the...
The post How to Be Resilient When Marketing Your Business with Katrina Aronson | MP 110 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Within five seconds of landing on your website can your visitors determine what your company does? Can your users easily find your contact page...
The post How to Improve Your Website Design in 10 Simple Steps | MP 109 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you about to redesign or print a business card? Do you want to stand out from the crowd? How can you continue your...
The post 20 Quick Tips on How to Design a Unique Business Card | MP 108 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What’s a great and easy way to make your company more memorable? Does your company need to – and want to – post letters?...
The post 18 Tips to Make Your Letterhead Design Stand Out | MP 107 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How can you hack neuroscience to create memorable marketing? What power is unlocked in marketing when you incorporate storytelling into your advertising? Why must...
The post How to Differentiate Your Brand Through Storytelling with Seth Erickson | MP 106 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How do you build more traction on your website and increase client interaction? Do you look at your website data and stats? How can...
The post Think of Marketing Data as a Story with JJ Reynolds | MP 105 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Is there a difference between marketing and teaching? Why should you look for the “no’s” within a team? What are the different ways to...
The post Why There is No Difference Between Teaching and Marketing with Joe Hudson | MP 104 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why does your branding need to be strategic before it is tactile? What makes the difference in marketing? How does creating a genuine brand...
The post How to Focus on Strategic vs. Tactical Marketing with Orsolya Herbein | MP 103 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What are some of the ultimate branding principles? Why should you research your competition and consider working with them? How can you bring the...
The post The Ultimate Branding Guide (Part 2) | MP 102 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you need an ultimate brand guide? What are the basic principles of effective branding? What truly matters in good branding? In this podcast...
The post The Ultimate Branding Guide (Part 1) | MP 101 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What differentiates you from the rest? Are you prepared to be compared? Have you sat down to think about your values? In this podcast...
The post Why Values are a Core Part of Marketing with Paul Mackiewicz | MP 100 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Have you heard of social selling and sales intelligence? How does sales intelligence transform your revenue? What is the best way to form connections...
The post Why Social Selling is Important with Jamie Shanks | MP 99 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you use videos in your marketing efforts? How can you use video to spark an interest in your audience? Can you combine video...
The post Why Video is a Potent Marketing Tool for your private practice with Nathan Labenz | MP 98 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What is media buying and why must you adapt your marketing to target your audience’s personalities instead of their demographics? How do big life...
The post Media Buying 101: The Evolution of Media Consumer Habits with Mary Ann Pruitt | MP 97 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Oprah or Ryan Reynolds, which celebrities would your brand sound like? How do you create a brand trifecta to boost your marketing efforts? Are...
The post How to Convert, Not Convince, in Your Business with Kate DiLeo | MP 96 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you need an ultimate start-to-finish marketing guide? Which business systems do you need to have in place to continue nurturing great client relationships?...
The post 5 Steps You Need to Take To Unify Your Marketing with Bear Wade | MP 95 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Which media strategy is better suited to your company? What are the pros and cons of paid and earned media? Why does being patient...
The post Why You Need to be Patient with Your Marketing with John Bertino | MP 94 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Does your social media design need a boost? How can you use colors and negative space to your advantage? Why should you be mindful...
The post 11 Tips to Improve Your Social Media Design | MP 93 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you looking to hire a new creative for your team? How can you best vet a new designer? What makes a great designer...
The post 10 Questions to Ask Your Graphic Designer | MP 92 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
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The post Libby Rothschild on Running a 7-Figure Virtual Company | MP 91 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do people care more about the experience than the features? How do you create your business to be user-centric? Why must you consider your...
The post Think Like a Customer with User-Centric Design – Satyam Kantamneni | MP 90 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What happens when your brand does not fulfill its promise to clients? Are you ignoring the aging signs of your branding? When should you...
The post 10 Branding Pitfalls to Avoid | MP 89 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What are the two of the most important marketing formulas and numbers to know? Do you have a foundation in place? Why are your...
The post Build a Strong Marketing Foundation for Your Practice with Agatha Bayones | MP 88 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
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The post How to Make Your Brand Stand Out | MP 87 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
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The post Tips for Creating a Great Email Signature | MP 86 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
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The post 15 Email Opt-In Ideas | MP 85 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
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The post Len Herstein on Why Complacency Kills Success | MP 84 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
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The post 10 Design Trends for 2022 | MP 83 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
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The post Design and Branding for a Group Private Practice | MP 82 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you needing to revamp your print design processes? Which printing process should you use? In print design, why should you limit your color...
The post Design Sprint 4 of 4: 10 Tips for Great Print Design | MP 81 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
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The post Design Sprint 3 of 4: 10 Tips for Great Digital Design | MP 80 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Which is better for your website, scrolling or clicking? Why should you use photos of people but steer away from stock images? How can...
The post Design Sprint 2 of 4: 10 Tips for Great Web Design | MP 79 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
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The post Design Sprint 1 of 4: Ten Tips for Great Logo Design | MP Episode 78 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
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The post Joe Sanok On Why “Thursday is the New Friday” | MP 77 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How can high-velocity marketing help you transform the efficiency of your marketing strategies? What is the connection between bringing your message and putting out...
The post Dallin Cottle on the Importance of High-Velocity Marketing | MP 76 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you thinking about writing a book? How does writing a book make you an authority in your business sector? Can publishing a book...
The post Vikrant Shaurya on How Writing a Book Establishes Your Authority | MP 75 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How does your story connect to your clients’ stories? Can this connection boost your conversion? What makes a good funnel for sales versus a...
The post Henry Kaminski Jr. on Why Branding is a Gut Feeling People Get About You | MP 74 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you interested in learning how to create successful press releases? What makes a press release attract proper media attention? How can you work...
The post Mickie Kennedy on How to Write a Captivating Press Release That Will Increase Conversions | MP 73 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How many different fonts should you use within your marketing materials? What is the difference between CMYK and RGB and why is this important...
The post 8 Design Mistakes to Avoid | MP 72 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How can you get past the new iOS update and still convert clients through Facebook? Which aspects of marketing should you outsource to your...
The post Meredith Kallaher Shares 3 Secrets to an Effective Facebook Ads Strategy | MP 71 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why is your digital experience more important than your digital presence? What are the benefits of trying out new technologies in marketing? What are...
The post Brandi Bernoskie on How to Ensure Your Website is Talking to Your Ideal Client | MP 70 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What is the power behind storytelling in business? Which stories of yours are the most successful ones? What are the stories that you should...
The post Gabrielle Dolan on Why People Are Interested in Your Stories | MP 69 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
As a counselor, do you sometimes struggle to have the money discussion with your clients? What are the benefits of specialization? How can you...
The post Shannyn Lee on Why ‘Sales’ isn’t a Bad Word | MP 68 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you use a relationship marketing funnel or the traditional inbound funnel? Why should you consider making the switch to a relationship marketing funnel...
The post Shauna Armitage on How to Create a Relationship Marketing Funnel | MP 67 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How can leaders and business owners authentically incorporate storytelling into their marketing through social media posts? What are some shared mindsets that successful and...
The post Seth Donlin on How to Be Vulnerable in Your Marketing | MP 66 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How often do you make use of email marketing? What are some benefits that your practice can enjoy by utilizing this form of email...
The post Jena Bagley, from Aweber, on How Email Marketing Can Scale Your Business | MP 65 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why should profit and purpose go hand-in-hand? How is marketing surprisingly similar to dating? What does it take to create a limitless mindset? In...
The post Nikki Nash on How to Keep Marketing Simple | MP 64 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why is brand consistency important to building trust in your clients? How can you add a personal spin to your branding? What are some...
The post 5 Tips on Branding Your Practice | MP 63 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What can help you drive the success of your business? What are the most significant elements within your content marketing strategy? How can design...
The post 10 Ways Design Can Transform Your Marketing | MP 62 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you in the process of creating a logo for your business, or perhaps you’d like to redesign your current logo? Are you wondering...
The post Tips and Ideas on How to Create a Letter Logo | MP 61 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you revaluing your design budget? What are aspects that you should focus on when you are adding funds to your design budget? When...
The post How to Create a Design Budget | MP 60 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why is your content the gateway to customers interacting with your brand and your business? How can you achieve a higher organic reach over...
The post Melissa Berrios on Why Content is Your Storefront | MP 59 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you know what a brand style guide is? Why is it important to create one for your business? What are some of the...
The post Colin Jeffries on the Difference Between Being a Marketer Vs. a Provider | MP 58 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you know what a brand style guide is? Why is it important to create one for your business? What are some of the...
The post How to Create a Brand Style Guide | MP 57 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you thinking about starting a faith-based practice? How can you set up a faith-based practice that appeals to both people who are religious...
The post Whitney Owens on How to Market a Cash-Pay, Faith-Based Practice | MP 56 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why should you consider your books as a tool instead of a marketing endgame? What should you not do when writing a book for...
The post Julie Broad on How to Elevate Your Brand Through Writing a Book | MP 55 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Is there a simple and easy system you can use to test the efficacy of your marketing? Why should you focus more on short-term...
The post Tobin Lehman on Continuing to Improve Your Marketing Strategy in the Midst of Rapid Change | MP 54 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you wrestle with writing copy? What are some professional copywriting tips on writing blog posts and emails? How can you use AB testing...
The post Adrienne Visser on How to Write Copy that Converts | MP 53 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How is your branding theoretical and visual? What can you do to integrate your theoretical and visual branding in a way that best connects...
The post How to Integrate Your Branding into All Aspects of Your Company | MP 52 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How can you convert clients through having a sleek navigational system? What benefits does having an engaging design on your website do for your...
The post 5 Elements of Every Successful Website Homepage | MP 51 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why is it important to design your logo after your business is set up, rather than before? Does logo complexity encourage or disrupt a...
The post Richard Lau: A Logo is a Name and a Feeling, Not an Explanation | MP 50 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Have you ever heard of the user journey? How can paying closer attention to the wording that your customers use about your marketing support...
The post Spencer Brooks Wants You to Talk to Your Ideal Client About Your Marketing | MP 49 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why is brand consistency important for building trust between the company and its audience? Are there pillars of web design to make sure to...
The post Leanne Hayes on What Makes a Good Website and Great Branding | MP 48 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What is the difference between your brand and your logo? Why is it important to develop your brand first before marketing? Are there ways...
The post Suzanne Tulien on Why Branding is a Set of Perceptions | MP 47 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How do you choose the right colors and fonts for your logo, website, and other branding pieces? Which emotions do certain colors elicit? What...
The post How to Choose Colors and Fonts to Match Your Branding | MP 46 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why is identifying your target audience crucial to the way you create your design elements? How can putting your personal preferences aside help you...
The post How to Design for Your Target Audience | MP 45 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How long ago was your logo designed? Is it simple and easy to read? Does your logo represent your brand as of right now?...
The post 8 Reasons It Might Be Time for a New Logo | MP 44 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How can you grab the attention of your customers and create a good first impression? What is the foundation for your brand identity? How...
The post Here’s Why You NEED a Logo | MP 43 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you wanting to improve conversion rates through your website? What changes can you make on your website in order to maximize your client...
The post Want a Great Website? Follow These 10 Tips | MP 42 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you needing a hit of creative inspiration? Inundated with different websites and no idea where to start? What are some good staple websites...
The post 14 Sources of Inspiration to Keep you Creatively Inspired | MP 40 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Considering updating your social media platforms and need some professional advice on how to go about it? What are some top design tips that...
The post 9 Ways to Improve Your Social Media Design | MP 39 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you a business owner seeking ways in which to better connect with your audience? How can you create a meaningful relationship between your...
The post LaToya Smith on Why You Should Tell More Stories | MP 38 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you considering changing up the designs of your branding? Do you run your own business and tackle the creative side of design? What...
The post 11 Best Practices When it Comes to Design | MP 37 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you wanting to expand your marketing but not sure about the design? Do you want to learn more about the ins and outs...
The post Digital Versus Print Design: 6 Things to Consider | MP 36 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you looking to revamp your podcast art? Are you planning on starting your own podcast? Have you considered how to create eye-catching podcast...
The post 9 Tips on How to Create Stand Out Podcast Art | MP 35 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you curious about the world of color, and learning how to utilize it to help expand your business? As a marketer, what would...
The post The Meaning of Color in Branding | MP 34 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Have you identified your ideal client? How can knowing your target audience help you to improve your SEO? What can you do to optimize...
The post Jessica Tappana on Why Improving SEO Starts with Your Ideal Client | MP 33 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
As a marketer, how can you communicate your ideas to your designer? As a designer, how can you communicate your needs to the marketer? ...
The post 5 Tips on How to Improve Communication with Your Designer | MP 32 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why do small businesses often overlook branding and why is this a mistake? How can branding help your small business? What are the 5...
The post 5 Effective Ways to Brand Your Small Business | MP 31 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What should you do to embrace both your creative side and your more structured side? How can you effectively monetize your creative ideas? Why...
The post Robert A. Belle on How Creativity Equals Your Identity | MP 30 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you understand the significance of branding? What is the power of branding? How can you align your brand with the values of your...
The post The Psychology Behind Branding | MP 29 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Should you have both print and digital marketing for your business? What are the best ways to find your online audience? How can you...
The post Ryan Cote on How Digital Marketing has Levelled the Playing Field for Small Businesses | MP 28 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Is your design budget a bit tight? Are you thinking of doing your own designs? What sites and tools will really help you with...
The post Essential Tips for DIY Design | MP 27 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What is typography and why is it important? What are some of the important terminologies in the world of typography? Which typography tips and...
The post The Importance of Typography | MP 26 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
When it comes to your branding, are you being authentically you? Is your messaging coming through clearly on your website and targeting the correct...
The post Blair Badenhop on Honoring Your Intuition | MP 25 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Have you been trying to do all of your design and marketing yourself? What if you spent all of that time growing your business...
The post 5 Benefits of Outsourcing Design | MP 24 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Are you in the process of creating a new brand? Do you have a brand that you’re not happy with? What actions can you...
The post Carrie Sears on Why Branding Matters | MP 23 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Have you noticed a change in the marketing content you’re seeing at the moment? How can you use social media to help your business,...
The post A Look at Branding Before and After COVID-19 | MP 22 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What is unique about your product or service? How you do stand out from your competitors? How can you integrate your personal story into...
The post Courtland McPherson’s Branding Story About a Little Red Telescope | MP 21 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What is unique about your product or service? How you do stand out from your competitors? What is your brand personality? In this podcast...
The post The 5 Step Branding Timeline | MP 20 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you want your marketing to be on-trend? What are the top design trends of 2020? Which trends can be used best in different...
The post 11 Design Trends You Need to Know About | MP 19 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why is a logo so important to your brand? Should you be drawing inspiration from current trends when it comes to your logo design?...
The post 9 Common Logo Design Mistakes | MP 18 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How can the color of your branding affect your business? What kind of colors should you use for different aspects of your business? How...
The post Coloring Your Way to Better Branding | MP 17 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How does highlighting your CTA in a specific color across your website improve the user experience? Why is important that you don’t use too...
The post 10 Web Design Mistakes to Avoid | MP 16 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Do you know what the term branding encompasses? Why is it important to have a brand style guide? What is resolution and why is...
The post Basic Terminology You Need to Know | MP 15 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What is branding? What are things to expect when working with a designer? What are a few things to consider when you are looking...
The post Laura Elyse on Branding and How Less is More | MP 14 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What are some challenges of entrepreneurship? What message does your brand convey? What are some questions you can ask yourself that will give you...
The post Kelly Davidson on the Challenges of Entrepreneurship and Focusing on Your ‘Why’ | MP 13 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What is your vision and mission? How are you going to communicate your core values to your potential clients? How do you manage expectations...
The post Marike Braybrooke on Building an Authentic Brand | MP 12 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What does branding fully encompass? How can you make sure that your brand style is evident across all elements of your business? What can...
The post Jade Rennie on Timeless Branding and Dealing with Criticism | MP 11 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Does your brand feel outdated? Are you no longer attracting your ideal client? Is a complete rebrand necessary or can you just update a...
The post FAQ 4/4: When Should You Rebrand? | MP 10 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What do you think branding is? Do you have two businesses but are not sure whether you can use the same branding for both?...
The post FAQ 3/4: If You Own Two Businesses, Should Their Branding Be the Same? | MP 09 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How much of your branding should be put on your social media? Are you branding on social media correctly? What platforms should you be...
The post FAQ 2/4: Should You Include Your Branding on Social Media? | MP 08 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How do you choose your brand colours? What kind of pictures should you use on your website? What will resonate most with your audience?...
The post FAQ 1/4: What Brand Colours & Imagery Should You Choose for Your Website? | MP 07 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What does a brand strategy for private practice look like? When should you hire a virtual assistant? When should the owner step back from...
The post A Full Brand Strategy for a Private Practice | Branding Series 5 of 5 | MP 06 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What print material should you include in your marketing? Which materials are crucial to have? How can you take your print marketing to the...
The post What To Get To Brand A Practice | Branding Series 4 of 5 | MP 05 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
How can you use social media for private practice? What social media channels should you use? What design elements would you recommend for social...
The post How To Use Social Media To Grow A Practice | Branding Series 3 of 5 | MP 04 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
What are some website best practices? How can you enhance your customer’s experience on your website? Are pop-ups a good idea? In this podcast...
The post Website and Your Customer’s Experience | Branding Series 2 of 5 | MP 03 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Why does having a good logo matter? What makes a bad logo? What are the best first impressions in branding? In this podcast episode,...
The post Logos and First Impressions | Branding Series 1 of 5 | MP 02 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
Where do you start when designing and marketing a private practice? Do you need some branding inspiration? How exactly do you market a private...
The post Introduction To The Marketing in Practice Podcast | MP 01 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.