The Cambridge Marketing Podcast: Recent Episodes
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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.
In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts starting with the letter O, including opportunity cost, opinion leaders, out-of-home marketing, and open-ended questions.
If you’re actively job hunting, this episode is essential listening.
Scott Woodrow, Executive Director at Pure Resourcing Solutions, exposes what really happens behind the scenes when recruiters sift through hundreds of applications. Discover how to write a CV that stands out, avoid the traps of generic AI applications, and interview with total confidence.
This week on The Marketers' Toolkit, we break down neuromarketing, Net Promoter Score, and New Product Development.
In this episode, Laurie Warren, founder of Canvas Consultancy, sits down to chat about what it really takes to manage digital products, especially when helping charities and community hubs. She breaks down why user empathy, great communication, and smart data handling are so essential, while sharing some eye-opening insights into the carbon footprint of our digital worlds and how AI fits into the mix.
As McKinsey and Company release their recommended reading list, our Opinionated Marketers discuss the titles that have caught their eye.
In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous localisation are critical for international marketing success, warning businesses to carefully adapt client profiles and legal compliance for each unique regional market.
This week we discuss Marketing Myopia, Mintzberg, Maslow and Marshal McLuhan on the Marketers' Toolkit for M.
In this episode Chris Lukehurst, Director of Research at The Marketing Clinic, explains why traditional market research often misses what really drives buying decisions. He explores the emotional journey behind products, how sensory experiences shape consumer behaviour, and why brands should focus less on what people say they want and more on how products make consumers feel.
Fashion has become more accessible than ever, but at what cost? Lou Rogers, founder of Trendlistr and fashion communication lecturer at Northumbria University, explores how social media, influencers and second-hand fashion have reshaped the industry. From sustainability to storytelling, discover why great fashion marketing is about more than the latest trends.
In this episode Nick Tyldsley, Managing Director of Superfly Marketing, shares the realities of growing a digital marketing agency over 14 years. From cashflow challenges and recruitment decisions to client relationships and company culture, he explains why long-term thinking is essential for success. The conversation also explores apprenticeships, AI in marketing, leadership lessons and balancing creativity with measurable business results.
In this episode, Rachel Sterling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their content, and why building trust online matters more than ever.
This week, Kiran Kapur and Charles Nixon discuss Junk Mail, Just-in-Time, and Joint Ventures in our Marketers' Toolkit.
ESG is often talked about but rarely explained. Rachel Hales, founder of Get Synergised, joins me to discuss Environmental, Social and Governance, with a particular focus on the social element. We explore how businesses and charities can build meaningful partnerships, why community engagement should be part of everyday business, and the benefits of taking a more purposeful, long-term approach.
Madingley Hall in Cambridge hosted our Tutor Conference 2026. A great opportunity to speak with some of our tutors to find out what's exciting them about marketing at the moment.
What makes a marketing campaign actually fail? Most importantly, how do you fix it?
In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing. The idea is that campaigns are never finished, only improved.
A practical conversation on testing, data, remarketing, landing pages, and fixing what’s actually not working.
In this episode, Martin Watters from Brief Media joins us to explore what makes video content actually work. From audience retention and storytelling to video strategy, data and social media performance, we discuss how brands can use video to build trust, drive action and stand out in an increasingly crowded digital world.
In this episode, Si Elliott joins us to explore the psychology behind great customer experience; from behavioural science and customer journeys to friction, trust and loyalty. We discuss how brands can better understand human behaviour to create meaningful interactions that keep customers coming back. Featuring insights from Si’s book Customer Experience Thinking.
This week we cover Heuristics, Hypothesis Testing and the Gartner Hype Cycle on the Marketers Toolkit.
(Further reading on the Hype Cycle' can be found here https://www.gartner.com/en/research/methodologies/gartner-hype-cycle)
In this episode of the Marketers' Toolkit we discuss Gamification, Geodemographics and much more.
You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best.
Marco is Professor of Marketing at Esade, a global business school based in Barcelona.
Funnels, Freemium, Forecasting and more. In this episode we cover all things F in the Marketers Toolkit.
Communications coach Jon Torrens discusses how introverts and neurodivergent people can build real speaking confidence. Jon believes that confidence is developed through practice, preparation, and experience, not personality type.
The episode covers handling inner critics, using pauses effectively, improving meeting participation, and the importance of strong openings and endings. Practical tips focus on clarity, structure, and being heard without needing to dominate.
Part two of “E” in The Marketers Toolkit looks at ESG and economic forces shaping modern marketing. From sustainability and governance to GDP, inflation and consumer confidence, this episode explains how external pressures influence strategy, decision-making and long-term business success.
(Episode 1 of "E" can be found here. https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-1/)
In this episode, Kiran Kapur chats with Richard Leyland from Cambridge Consultants about the challenge of marketing innovation. They explore selling complex, high-risk ideas, overcoming client hesitation, and proving value. The conversation also covers thought leadership, cross-industry marketing, and how AI is reshaping content, strategy, and the future of professional services marketing.
This episode of The Marketers’ Toolkit focuses on “E”, covering End Users, Ethics, and Eye Tracking. It highlights the importance of understanding who uses products, making responsible marketing decisions, and using behavioural insights like eye tracking to improve engagement, design effectiveness, and overall marketing performance.
(Episode 2 of "E" can be found here https://LightBlueMedia.podbean.com/e/the-marketers-toolkit-e-episode-2/)
With Easter weekend upon us, our Opinionated Marketers discuss two chocolate related stories from the world of marketing - including The Great KitKat Heist!
This episode of the Cambridge Marketing Podcast focuses on how to market an investment crowdfunding campaign. Jason Fishman explains how to attract investors using ads, content and email, why testing different audiences matters, and how retargeting builds trust over time. It highlights the importance of social proof, clear messaging and a strong plan to turn interest into actual investment.
This week, our Opinionated Marketers discuss how marketing intersects with social and economic change. We look at the government’s new apprenticeship incentives, volunteering, and Marks & Spencer’s latest hire!
Data doesn’t kill creativity; it sharpens it. Brook Shepard of Mason Interactive explains why starting with clear goals and basic data matters. Test what you put out, learn what works, and build from it. Used properly, data helps you make better creative and prove what’s actually working—so you can keep improving, not guessing.
In this episode of the Cambridge Marketing Podcast, ticketing expert Richard Howle, founder of RH Insights, explores the realities of dynamic pricing in live entertainment. Drawing on decades of experience with major productions and events, he explains how pricing balances demand, psychology, fan loyalty and commercial risk, revealing how ticketing strategy underpins marketing and the long-term success of shows.
With War in the Gulf, this week our Opinionated Marketers discuss what marketers should be doing now and for the future. Kiran Kapur and Charles Nixon discuss.
This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first.
Kiran Kapur speaks with Richard Kendrick about community, lore, retail experience and lifelong fans – and why focusing on the hobby and the people who love it is beating quick wins, cost-cutting and AI hype.
This week our Opinionated Marketers highlight a textbook case of crisis management from the UAE. Hosted by Kiran Kapur and Charles Nixon.
In this episode, Dr Kate Atkin explains why high achievers often feel like frauds despite their track record. She ditches the "syndrome" label for "phenomenon" and uses a clever cheese analogy to help you measure your self-doubt. Learn how to update your self-image and stop the cycle of overworking.
As the sun begins to shine here in the UK, Kiran Kapur and Charles Nixon digest some of the most positive stories from the world of marketing and beyond.
Paul Smith, Marketing Director at Hendy Group, shares what automotive can teach marketers about trust, complexity and modern buying behaviour.
When customers arrive 90% decided, marketing’s job shifts from persuasion to reassurance. We talk brand architecture, managing multiple audiences, ethical finance, reputation tracking beyond NPS, and why customer experience is a system... not a moment.
This week Kiran and Charles talk about the Super Bowl ads and why they matter so much. They look at OpenAI bringing in advertising, a rival ad from Claude that questions bias, and Ring’s dog-finding campaign that many people found unsettling.
This episode looks at what happens when brands forget who they’re for.
We start with Prestat, the old Piccadilly chocolatier that lost its way after being bought by venture capital, cutting range, pushing expensive boxes and drifting from the customers who loved it. From there we discuss Bass securing the first UK trademark, NatWest chasing “mass affluence”, and why understanding your market still beats clever strategy every time.
[The book referenced towards the end of the episode is called How Africa Works: Success and Failure on The World's Last Developmental Frontier by Joe Studwell.]
This week we celebrate National Apprenticeship Week. Kiran Kapur is joined by Sophie Bolton to talk honestly about what apprenticeships are really like. Sophie shares her own route into marketing, how learning on the job built her confidence, and why apprenticeships can be a smart alternative to university for people at any stage of their career.
This episode is an essential listen for anyone either considering an apprenticeship or taking on an apprentice.
Kiran Kapur talks with Chris Woodward from Oliver Agency about how marketing agencies are using AI in everyday work.
They cover automation, Oliver’s in-house model, real cost savings, and training teams to use new tools. Chris also explains why many smaller businesses may get better results investing in AI software and skills instead of hiring another person.
This week our Opinionated Marketers look at how weight loss jabs are reshaping consumer behaviour. From smaller food portions and falling alcohol sales to booming fashion and fitness spending - everything's changing, and changing quickly.
Kiran and Charles also discuss pharma’s push towards pill versions, pressure on pubs and hospitality, the rise of alcohol-free drinks, and what these fast-moving shifts mean for marketers.
Read the article discussed here: https://www.bbc.co.uk/news/articles/cj6wy85l3x5o
This episode explores the adverts that really work! We're joined by Lynne Deason of Kantar and look at everything from John Lewis Christmas classics and Coca-Cola’s personalised bottles to Amazon’s festive storytelling and Ariel’s “Share the Load” campaign.
Lynne reveals what these campaigns get right, how emotion and music shape impact, and why positive representation helps brands connect with audiences worldwide.
In this episode, Kiran Kapur and Charles Nixon dig into the GOOD news stories getting buried by bad headlines.
They talk about the retail successes at Next and Marks & Spencer, the truth behind 'Blue Monday', Universal Studios coming to the UK, and why adults are buying more toys!
This episode is about slowing down and doing marketing properly. Abe Kasbo of Verasoni argues that brands have become addicted to shortcuts, dashboards and shiny new tools.
We talk about why product, brand and customer experience matter more than platforms, why not everything should be “digital-first”, and how businesses can build real growth without gambling on trends or tech hype.
Kiran Kapur and Charles Nixon start with Peter Fisk’s Trend Kaleidoscope and use it as a way into what 2026 might really look like. They talk through AI, politics, economics, climate, and shifting behaviour, cutting through trend noise to focus on what feels solid, what feels overplayed, and what might genuinely affect how people live and work.
2026 sees Cambridge Marketing College launch its new AI-focused apprenticeships. Listen to Kiran Kapur, Charlotte Lestienne and Neil Wilkins discuss the new programmes, and find out how you can get involved as both an apprentice and employer.
Among this week's topics - Kiran and Charles discuss the new 'Great British Railways' branding, and why no Marketing Agency will have a single positive word to say about it!
Marketing is fast, demanding and often overwhelming. In this episode, we talk honestly about why the job feels so stressful, how burnout shows up, and why resilience varies so much from person to person. Psychotherapist and marketing consultant Kim Tasso explains warning signs, team pressures, remote-work challenges, and simple ways to lower stress before it hits a breaking point.
In this episode, we explore the world of police communications with Janeen Harding, Digital Communications and Engagement Advisor for Lincolnshire Police.
We discuss crisis communications, media training, stakeholder engagement, and the challenge of reaching diverse rural communities. Janine also reveals how powerful campaigns like Think of Denii are created—and why the force launched a successful TikTok strategy to engage younger audiences.
It's a Perfect listen for those interested in public sector communications, digital strategy, and community engagement.
This week, Kiran and Charles discuss the 2025 UK Budget and what it really means for people and businesses. They dig into tax changes, rising costs, climate policy twists and why the headlines don’t tell the full story.
Charles and Kiran discuss whether the rapid rise in AI valuations is heading for a bubble burst, sparked by big investor moves and unrealistic expectations. They stress that AI is here to stay but due a reality check.
The conversation then turns to online pricing tactics; hidden fees, fake discounts and murky sales practices - and why marketers should stick to transparency if they want to keep their reputation intact.
Social media consultant Daisey Cooke joins Kiran Kapur for a lively conversation about showing up online without losing your mind.
They explore where your audience actually is, why consistency beats chasing trends, and how simple strategy brings calm to the chaos. Practical, honest and full of human insight, it’s a gentle guide to making social media work your way.
From China’s Singles Day to the rising price of gold - Kiran Kapur and Charles Nixon explore how global consumer habits, cultural events, and economic shifts shape marketing opportunities.
This week, they discuss adapting to new social and retail phenomena, the importance of wide-ranging news sources, and why smart marketers always look beyond the headlines.
Kiran Kapur talks to copywriter Jamie Thomson about why the best writing begins long before fingers touch the keyboard.
He explains his five-step “Brand New Copy” method, showing how understanding goals, psychology, and positioning makes copy clear, human and effective. A practical chat about thinking, not just typing — and why AI can’t replace that.
Kiran Kapur and Charles Nixon talk about the new John Lewis Christmas ad, the comfort of old-fashioned catalogues, and the joy of getting something in the post. They share memories of real shopping and chat about a brand that skips Black Friday discounts to give money to charity instead — proving kindness can stand out more than sales.
AI is reshaping everything—from business to our sense of what’s real. In this thought-provoking conversation, Kiran asks Neil Wilkins whether our unease around artificial intelligence is justified or simply misunderstood.
Together they explore AI-first businesses, human–machine “relationships,” and what happens when technology starts to feel a little too human.
Charles and Kiran explore the reality of robots in care homes, from Japan’s seal-like companions to machines that just get in the way. They debate why humans keep giving robots faces, what makes automation useful, and whether we’re designing for need or novelty.
Vahagn Sarksyan, VP of Marketing at KRISP, shares how the company turned a simple noise-cancelling tool into a whole new voice AI category.
From educating users who didn’t know they had a problem to shifting from B2C to B2B, he talks about testing ideas fast, building trust, and turning product value into the story.
This episode is a sharp and honest look at marketing in action.
In this episode of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss Schumpeter’s long wave theory and the cycles of creative destruction—from steam power to AI. They look at how innovation changes economies, jobs, and industries, why adaptability matters, and whether solar energy could drive the next global revolution.
Read more: “4.6 Billion Years On, the Sun Is Having a Moment” – The New Yorker
This week on The Cambridge Marketing Podcast, Anthony Smith from Red Stag Media explains how to market to farmers and agribusinesses. He shares insights into agricultural and horticultural marketing, the power of digital tools in farming, and why using the right language is vital for connecting with rural audiences.
In this episode, we explore a Three-Step Formula for successful PowerPoint presentations.
Our guest is Richard Goring of BrightCarbon, who reveals why many presentations miss the mark and therefore fail in their objective.
This episode is a must-listen for anyone who uses PowerPoint, Google Slides or any other tool for business communication, sales, training or marketing.
Email expert Kim Arnold joins Kiran to reveal why most of us are terrible at writing emails—and how to fix it.
From the “Dump Truck” (walls of text) and “White Bread” (bland, personality-free emails) to the “Undertaker” (buried calls-to-action), Kim explains the biggest mistakes people make and shares practical tips to write clear, persuasive, and human emails that actually get replies.
Whether you’re emailing colleagues, chasing clients, or battling Teams and Slack overload, this episode is packed with real-world advice to make your messages stand out.
What does “commercial intelligence” really mean for marketers, and why do so many of us avoid it? In this episode, I sit down with Andrew Hatcher (entrepreneur, investor, and fellow of the Cambridge Marketing College) to cut through the noise around numbers, ROI, and lifetime customer value.
We dig into the stuff marketers often push aside: how much it costs to get a customer, how much it takes to keep them, and what they’re actually worth over time. Andrew explains why being “too creative for the maths” is just an excuse, why brand awareness can be measured, and how simple calculations can change the way you justify campaigns, budgets, and even your next pay rise.
From Google Ads and HubSpot funnels to B2B sales, referrals, and lifetime value, we get into the practical side of marketing that every creative professional needs to face. If you’ve ever thought “I don’t do numbers, I just make content,” this conversation will change your mind.
What does a strong employer brand really look like? Alexis Drake of Reed Talent Solutions explains why honesty beats buzzwords, how the right Employee Value Proposition attracts top talent, and why cutting through the corporate beige is essential for smarter talent acquisition and retention.
What really makes a community tick? Hayley Williams, founder of Keystone Marketing, shares how to spark community engagement, move beyond personas, and build trust through authentic conversations.
Charles Nixon and Kiran Kapur dive into Cracker Barrel’s failed logo rebrand, how a presidential tweet turned backlash into retreat, and what it reveals about branding, social media firestorms, and influencer power.
Plus: the rise of AI influencers and how electric cars could reinvent roadside dining.
In this episode, Kiran sits down with Neil Wilkins, founder and host of the AI Marketing Summit, to explore how AI is reshaping marketing strategy, creativity, and business growth.
From practical tools like process mapping and AI video creation to big-picture questions on ethics, AGI, and the future of work, the summit brings together 24 global thought leaders for a full day of keynotes, panels, and live discussions.
You’ll discover how to bridge the gap between everyday AI tools (like ChatGPT) for research or conten, and the bigger strategic moves that can reshape your business. We also dig into what it means to keep “humanness” at the centre of AI-powered work, and why this summit is set to be one of the most important AI events of the year.
🎟️ Find out more and get your ticket here: aimarketingsummit.live
Can AI feel? Our Opinionated Marketers debate the absurd, the worrying, and the hilarious sides of emotional machines.
Charles Nixon and Kiran Kapur tackle inflation, pricing, and AI in marketing - why innovation and clear storytelling matter now more than ever.
This week our Opinionated Marketers bid a misty-eyed farewell to what was once America's biggest internet service.
This week, Kiran and Charles dive into how AI is shaking up marketing - from streamlining everyday tasks to churning out word salad. They explore job hunting with AI, shifting workplace culture, and why clear, simple messaging matters more than ever.
In this episode, Kiran and Charles chat about how businesses need to stop ignoring Asia and start marketing to it—not just outsourcing. They explore IKEA’s smart moves in India, lab-grown diamonds gaining ground, and how solar panel recycling could reshape sustainability.
Marketing for architects is WAY more interesting than you'd think!
For this episode, Susie Lober joins us to share why strategy beats shouting, how word-of-mouth actually works, and why architects aren’t just selling buildings.
Susie has a very impressive CV, having worked at Norman Foster’s iconic Foster + Partners and who now runs her own consultancy, LO Marketing.
In this episode, brand strategists Rachel Fairley and Sarah Robb join us to discuss their book Re-Brand Right: How to Refresh Your Brand and Marketing to Grow Your Business.
We explore what rebranding really means, why it’s not just about new logos, and how smart brand strategy can boost revenue, cohesion—and even price. The discussion is FULL of sharp insight and fresh thinking!
This week Matt Wake of Hideout Theatre joins Kiran to discuss how his theatre company is storming the Edinburgh Fringe Festival this summer with their show The Players of Diadon.
But, with no tangible product, how do you go about marketing? Listen to hear Matt talk about guerrilla tactics, branding and good old-fashioned hustle!
This week, our Opinionated Marketers discuss the unnecessary use of AI in everyday life.
In this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketing planning.
They discuss how to make it work in real-world scenarios (dealing with vague briefs, moving targets, and tight deadlines) while keeping marketing strategies clear and focused.
This week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team dynamics, and AI adoption.
This week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity.
We explore the power of clear, stigma-free communication, what it’s really like being a trustee or chair, and how clever marketing and humour help support thousands of families dealing with tough health issues.
This week, our Opinionated Marketers discuss why brands should embrace pricing transparency. We also touch on changing consumer habits in the night time economy.
In this episode, we dive into the tricky world of marketing measurement with Richard Levy.
Why are marketers so nervous about being measured? How can we show real impact beyond fluffy metrics?
From brand tracking to boardroom language, we explore what really works when proving marketing’s value without losing the creative spark.
This week our Opinionated Marketrers look at the new UK-EU trade deal and what it actually means beyond the headlines.
Plus, we chat about AI avatars in finance and how tech is reshaping work.
In this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values.
She shares solopreneur insights, the power of tone of voice, and building trust through clear, strategic brand expression across all touch points.
It's a must-listen for anyone involved in the day-to-day running of a business and, of course, working in marketing.
This week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world. We also discuss M&S's measured response to their recent cyberattack.
In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fast-paced, exciting role.
Unlike traditional product management, where you're dealing with physical goods, digital products (like apps or platforms) are constantly evolving and can be updated instantly based on user feedback.
The conversation touches on key ideas like launching with a “minimum viable product” (MVP), staying close to your users, and using data to improve continuously. Richard also emphasises the importance of communication and stakeholder management, especially when working with developers, sales teams, or agencies.
In this episode, Jason Donapel, co-founder of The Email Experience, dives into how brands can level up their retention marketing using smarter segmentation and hyper-personalisation.
He explains why relying on generic pop-ups, discounts, and surface-level personalisation just doesn’t cut it anymore. Instead, he advocates for tailoring messages based on real customer behaviour—like what they’re browsing or why they signed up in the first place—and choosing the right channels (email, SMS, even postcards) to reach them at the right time.
Jason’s all about using welcome flows and opt-ins to learn what people actually want, then building curated experiences that feel more relevant and less spammy. He also pushes back on old-school split testing, saying brands should focus on understanding their users first and testing smarter later. It's a practical, no-fluff take on how to build stronger customer relationships that actually drive results.
In this weeks news, there are three prime examples of why resilience is so important. Kiran Kapur and Charles Nixon discuss.
This podcast episode explores the concept of social value in the context of corporate responsibility and sustainability, with insights from Victoria Hartley, a sustainability professional.
Victoria outlines how social value has evolved from early philanthropic efforts by industrialists (such as providing housing and education for workers) into a more strategic and measurable part of modern business practice.
Today, social value encompasses a business’s broader responsibility across its entire value chain, including supplier communities and environmental impact. It’s no longer seen as a “fluffy” add-on, but as a vital component of a company’s strategy.
The episode also touches on challenges, such as transitioning from ad hoc donations to structured strategies, and stresses the importance of aligning social efforts with employee and stakeholder expectations.
In this episode of Opinionated Marketers, Charles Nixon and Kiran Kapur dive into the world of tariffs and their far-reaching effects.
Discover how tariffs, although not an immediate economic remedy, shape the landscape of international trade, influence consumer behaviour, and impact macro-economic policies.
As we venture into potential recession, the conversation highlights the importance of reassessing business models, optimising processes, and embracing innovations such as AI to counteract economic challenges.
On this programme, we discuss the value of strong agency relationships. Our guest is Andy Bargery, Client Director at oystercatchers - a company specialising in creative excellence in marketing communications.
Charles Nixon says it's time to "Up your ante" and do 25% more marketing. Find out why in this week's episode of Opinionated Marketers.
This week we explore the importance and benefits of content localisation. Our guest is Shaheen Samavati from VeraContent, a marketing agency who specialise in Multimedia Localisation services.
This week - among other topics - our Opinionated Marketers discuss the demise of April Fools.
In our last episode, we took a tour of the Museum of Brands in London. This week the Museum's Director, Paul Botje, speaks to us about the collection, the challenges and the future of the museum.
Welcome to the Cambridge Marketing Podcast, where this week, we take you on a fascinating journey through time at the Museum of Brands in Notting Hill, London. Joined by Christian Pratt, founder of The Clarity Company, we explore the rich history of branding, from Victorian railway memorabilia to iconic 20th-century products and beyond.
As we walk through the Time Tunnel, we discover how brand communications have evolved, examining intriguing exhibits that highlight the transformation of consumer brands and packaging over the decades. From early long-form advertisements to the rise of collectibles and modern branding trends, this episode uncovers the stories behind the enduring appeal of some of the world's most recognisable brands.
Join us as we delve into the vibrant world of advertising and branding, exploring themes of cultural shifts, technological advancements, and the power of brand identity.
This week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.
Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape.
Nandan emphasizes the importance of understanding cultural elements in decision-making, highlighting that different markets require tailored strategies. Whether discussing the nuances of selling consumer electronics in India or understanding the unique challenges posed by diverse global regulations, this episode is packed with insights.
We also examine how technology aids in segmentation, targeting, and positioning, providing marketers with a deeper understanding of customer behaviors and market demands. From leveraging Porter's models to discussing data-driven insights, this conversation offers a comprehensive overview of international marketing dynamics.
In a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!
We've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Director for the hugely successful Hay Festival in the UK.
This week our Opinionated Marketers discuss Britain's booming Net Zero economy, and a change of perspective towards AI.
Welcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communications Manager at Acushnet UK.
Discover the strategies behind marketing leading golf brands Titleist and Footjoy, the competitive landscape of the golf ball market, and the importance of maintaining brand consistency from professional tours to dedicated golfers.
This week we explore the future of AI with Patrick Husting, the developer of a new third-party add-in called Ghostwriter.ai.
This week our Opinionated Marketers discuss Trump's Tariffs and the segmentation of grapes!
This week our Opinionated Marketers discuss DeepSeek - the new Chinese AI chatbot which has wiped off nearly $1-trillion from global stock markets.
Ever wanted to work in the computer gaming industry but not sure how to make it happen?
Want to know why marketing in a computer game is irresistible to advertisers?
John-Paul Burke, head of Overwolf UK, is Kiran's guest this week.
"Convincing the world to eat green slime" - just one of the topics on this week's Opinionated Marketers.
In our first episode of 2025, our Opinionated Marketers discover high-end anti-perspirant.
As we start 2025, this episode is dedicated to Career Development.
Our guest is Anne Bailey - CEO and Co-Founder of Form the Future, who in 2025 celebrate 10 years of helping young people learn about and form their future careers.
How was 2024 for marketers? Did our Opinionated Marketers correctly predict how the year would play out? Listen to our final episode of the year to find out!
This week we explore how search engines will work in the future, and what marketers need to know now. Paris Childress of Hop Online ltd is our expert guest for this episode.
This week we discuss how you differentiate your product from your competitors. Our guest is Barry LaBov, author of 'The Power of Differentiation'. We explain what differentiation is, and how to discover what separates you from your competition.
Among this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.
This week we explore the varying and exciting role of being a Generalist Marketer. My guest is Joanna Hudson - Communications and Engagement Manager at the Department of Veterinary Medicine at the University of Cambridge.
This week our Opinionated Marketers look at the minimum wage, turtle botherers and the role of automation in the future world of employment.
This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Marketing.
Well - it's fair to say we got last week's prediction wrong! This week our Opinionated Marketers discuss Trump's win and the positives that the result brings.
This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you. Anne Janzer guests, hosted by Kiran Kapur.
Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.
This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire.
Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford. But how do you market a deeply traditional product in the 21st Century. We went to find out!
Has Volkswagen been guilty of doing a King Canute? Our Opinionated Marketers explain the story and discuss why VW are closing three factories in Germany.
Marketing a house is simple enough, but what if it's not yet built? How do you sell something that doesn't exist?!
This week we look at the magic behind show-homes with our guest, Samuel Jones of Edward Thomas Interiors.
This week our Opinionated Marketers look at Distribution in the marketing mix, and new solutions to friction in the supply chain.
Once again, Neuromarketing Consultant Katie Hart joins us to explain how the brain should be a key consideration in your marketing. Hosted by Kiran Kapur.
Our Opinionated Marketers chew over interesting stories from this week's news, including why we all need to rifle through our 'Drawer of Doom'. Kiran Kapur and Charles Nixon host.
This week we discuss brand names with Alexandra Watkins; founder of naming firm Eat My Words. She explains what makes a great name, things to avoid and why you MUST familiarise yourself with Urban Dictionary!
This week, we have some REALLY helpful advice on preparing and executing the perfect job interview. My guest is Tim Holden, founded and owner of Red Horse Recruitment in Cambridge.
This week, in response to a question from a listener, we find out where our college tutors go for their news and information. Listen in for some great sources which definitely deserve a look!
This week we look at how to increase your online sales and conversions. My guest is Richard Kendrick of Arboreal Marketing.
Among this week's stories our Opinionated Marketers discuss the resurgence of retro crisps and the value of nostalgia in marketing.
This week we delve into the world of Market Research to explore its value to marketers. My guest is Clare Otridge of Grounded Research.
This week our Opinionated Marketers discuss the surge pricing phenomenon. We touch on the ethics of it, discuss where it's already being used, and consider how it can damage a brand. Kiran Kapur and Charles Nixon host.
This week our Opinionated Marketers discuss IKEA's new business model. Hosted by Kiran Kapur and Charles Nixon.
Among other topics of discussion, this week our Opinionated Marketers have finally found TWO items on your shopping list that are getting cheaper! Charles Nixon and Kiran Kapur host.
This week our Opinionated Marketers discuss the latest wardrobe must have: ROBOTIC PANTS (!)
This week we look at visual learning, and how imagery (and comics) can help information to be both retained and retrieved. Rossie Stone of Dekko comics joins Kiran Kapur.
This week our Opinionated Marketers discuss the CMA's decision to order Wowcher to change its sales practices. Presented by Kiran Kapur and Charles Nixon.
This week my guest is Dr. Tracey Wilen - a researcher and speaker on the impact of technology on society, work and careers.
CGI plays a key role in marketing but, as Faruk Heplevent explains, if it's done well - you don't really see it! Faruk of TheScope.studio is our guest on this episode of the podcast.
Among many topics, this week our Opinionated Marketers discuss the communications strategy of the new UK Government.
This week our guest is best selling author Jules Wake, although you might also know her as Julie Caplin. We take a deep dive into the world of book publishing, how you market your product and how the product can vary from one country to another.
This week our guest is Jamie Stenton of Lilac James, a Digital Marketing agency in Cambridgeshire, England. We explain what performance marketing is, how it works, and how to use it most effectively.
Among other stories from this week's world or marketing - Kiran Kapur and Charles Nixon discuss M&S, and their new repair service.
This week we're joined by Claire Ferreira of the Mums in Marketing community. We'll find out what it is, how it came about, how big it is, and why Claire thinks MiMs (as they're known) will change the world!
Can a business do well - by doing good? This week our guest is Rob Powell: Director of Pro Bono, Corporate Responsibility & Sustainability at Weil in London.
What does Ed Davey - leader of the Liberal Democrats - and Virgin Airways have in common? More than you might think! This week we discuss humour in marketing with David McGee.
(To register to vote in the UK Elections - visit here https://www.gov.uk/register-to-vote)
This week we discover just how far 'Out Of Home' (OOH) marketing has come in the last 20 years. From humble 'Sandwich' boards and billboards, to iWalkers and iVans - James Surrell of GOMO DIGITAL talks us through what's changed, and why OOH is highly effective.
This week we have a PR masterclass for you. Our guest is Laima Butrimaite of Gallium Ventures.
This week we explore the world of Corporate Storytelling. What is it? How does it help with marketing?? How do you measure the results??? We're joined by Neil Perry of BizClick to find out more.
This week our Opinionated Marketers discuss (and explain) ambient marketing - before turning their attention to this year's UK General Election.
This week's programme is essential listening for anyone working in marketing, as we tackle a listener's question: "How can marketing illustrate it's value to business'. With Kiran Kapur and Jaspar Robertson.
This week our Opinionated Marketers discuss 'Swiftonomics' and the new Apple advert that's had everyone talking...
As we continue our journey through marketing in different industries, this week we look at charities, our guest is Simon Judd of East Anglian Air Ambulance.
We discuss the sheer range of marketing products that they use to raise funds, and spotlight the method that brings them 90% of their revenue!
Our Opinionated Marketers tackle interesting stories from the world of marketing, including why Starbucks hasn't flown in Vietnam.
This week our Opinionated Marketers discuss the massive growth opportunities that are already being exploited in recycling.
This week we're in the world of Digital Identity, and our guests are Lisa Box and Rachel Sterling of 'Identity Digital'. We find out what the digital identity industry actually is, why it's now easier to get a great domain for your company (or yourself) and why there's no longer an excuse to suffer a bad one. Kiran Kapur hosts.
This week we lift the lid on marketing in the gambling sector. My guest, Richard Jerman, talks us through the different types of gambling, discusses how the world of 'online' has changed the industry, and we ponder what might come next.
This week our Opinionated Marketers discuss the Boardgame Boom and, with John Lewis naming its new Chairman, we look at how you secure your customer base. Kiran Kapur and Charles Nixon discuss.
This week my guest is Ali Gamble of ILUX. We discuss how you market in one of the most competitive industries, how to analyse your market and explain what 'Pain Points' are.
This week our Opinionated Marketers explore new solutions to water scarcity, and a new strategy from Encyclopaedia Britannica.
Further reading here: https://www.bloomberg.com/news/articles/2024-03-18/encyclopaedia-britannica-seeking-1-billion-valuation-in-ipo
This week my guest is Mark Herschberg, who talks us through the ‘Career Toolkit’. He’ll explain why mindset plays a vital role in your career, what your ‘long’ and ‘short’ sides are, and how you execute a career plan.
This week we discuss surge and dynamic pricing, their differences, and what you need to know as a marketer.
This week my guest is BBC TV presenter and celebrity farmer Adam Henson who's spent some time away from his farm, looking at just how long it can take to settle into a new job. Essential listening for anyone in an apprenticeship, or about to start work for the first time.
This week our Opinionated Marketers look at growth in a variety of different sectors; everything from AI to Tobacco.
As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions. We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand. Kiran Kapur and Thomas McAlinden discuss.
In a new sub-series, our Opinionated Marketers look at Growth Opportunities. This week, everything from the pet market to climate change comes under the microscope. Hosted by Kiran Kapur and Charles Nixon of Cambridge Marketing College.
This week we take another look at marketing in the third sector, and my guest is Paul Stainton - Director of Marketing and Communications at Peterborough Cathedral. We discuss the challenges of marketing a place of worship, who his competitors are and how their marketing approach has recently changed.
Is there just a chance you're spending too much time on Linkedin? Opinionated Marketer Charles Nixon thinks so!
Following on from our last podcast on Apprenticeships, this week Kiran looks at Professional Development and how we can all continue to expand our knowledge and skillset. Alan Anstead guests.
It's National Apprenticeships Week, and my guest is Nicola Drury - UK Apprenticeship manager at Amazon. She lifts the lid on how many apprentices they have, how old they are, and the benefit they bring to the Amazon business.
As Facebook celebrates its 20th anniversary this week, one listener asks our Opinionated Marketers: why has it succeeded where others have failed? Kiran Kapur and Charles Nixon discuss.
As a new EU Directive on 'Greenwashing' comes into force, Nigel Clark of Cambridge Marketing College discusses its impact for marketers - even for those outside of the European Union.
This week, we discuss the importance of accuracy and fact checking - with some timely examples from key UK publications.
Inspired by a listener question - this week we discuss all things creativity. How do you get your best ideas? Why aren't you feeling creative as normal?? Kiran Kapur discusses, with expert insights from Martin Talks, David Hall and Rob Watson.
This week we revisit VUCA with Natacha Wilson, a Development Consultant and Marketeer - and introduce a new model 'BANI'.
Hosted by Kiran Kapur of Cambridge Marketing College
For our first episode of Opinionated Marketers in 2024, we asked Kiran Kapur and Charles Nixon of Cambridge Marketing College to make their predictions for the year ahead. We touch on supply chains, shortages and elections.
This week, with a little bit of help from Winnie the Pooh, we remind marketers the importance of fact checking!
In our final podcast of 2023, we look back at the most-listened to episodes of the year AND set you a little Christmas Quiz.
From the entire Cambridge Marketing College team, we wish you a peaceful festive season.
At the start of this year, our Opinionated Marketers made predictions for 2023. How many came true? Listen to find out!
This week, in response to a listener question, our Opinionated Marketers reveal where THEY get their news.
This week my guest is Jarod Spiewak - an SEO expert and consultant - and we're in the world of Google Ads. We discuss the four main Google ad networks, why vanity metrics are dangerous and much much more.
It's fair to say one of our Opinionated Marketers was keener on this topic than the other! Kiran Kapur and Charles Nixon discuss this year's offerings.
Further reading here: https://www.marketingweek.com/christmas-blog-2023/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=35267817&sid=MW0001&adg=A6B8BD96-0308-460A-874C-E8576693C945
This week, in our very occasional series of Marketing Acronyms, we move onto D! We explain Distribution, Directional Policy Matrix and DRIP theory.
This week my guest is Richard Kendrick of Arboreal Marketing - and we're discussing Internal Stakeholders. In this episode we'll find out what they are and how you can influence them.
This week our Opinionated Marketers discuss why now is the time to familiarise yourself with AI.
This week's guest is Tim Mahoney - an expert in apprenticeships and early stage careers in multiple industries and sectors. We discuss how the process of applying for an apprenticeship works (and where you can find them) - as well as giving practical, helpful advice for securing that first or next job in your career!
Why are the prices of Electric Vehicles dropping by 10-20%? What should the car companies do now? Our Opinionated Marketers discuss.
This week, by request, we discuss marketing models. We explain AIDA, ANSOFF, VUCA and PESO - with help from recent guests on the podcast. Enjoy!
This week - how roadsigns got our Opinionated Marketers onto the subject of Consumer Psychology. They discuss the need for clarity in marketing communications, and why we NEED simplicity.
This week we discuss Brands and Branding - and my guest is the wonderful Daryl Fielding, who's worked on brands and campaigns such as Vodafone, Ford and Dove.
We start with what a Brand IS and then discuss why branding ISN'T just for large businesses.
In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis.
This week we continue with S- and Social. Kiran Kapur and Charles Nixon discuss.
In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. S is for Social. Kiran Kapur and Charles Nixon discuss.
This week we're talking about retention marketing, and my guest is Tobi Chapman - founder of EverBoost who are specialists in this area. We discuss everything from automated marketing to flows and sequences, before ending on ChatGPT.
In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. P is for Political - so what's going on in politics for marketers today? Kiran Kapur and Charles Nixon discuss.
This week our Opinionated Marketers discuss the terrible job marketers are doing of promoting 'Green' products. We'll touch on everything from Heat Pumps to Electric Vehicles, and explain Product vs Market Orientation.
This week we discuss two recent phenomena: shrinkflation and skimpflation. We'll explain what they both are, and why they might not necessarily be such a bad thing. Kiran Kapur and Charles Nixon host.
This week, Kiran Kapur is joined by Miranda Rennie and Jane Bellard of Weir: The Agency - the UK's water saving experts.
We discuss the COM-B model for behaviour change, discover what 'Nudge Theory' is and look at EAST cards too.
This week, Charlotte Lestienne and Kiran Kapur discuss the tricky topic of Redundancy. The podcast includes useful tips on what to do if you're made redundant, and how to make the most of new opportunities.
The podcast is now visualised: you can watch and subscribe here! https://www.youtube.com/playlist?list=PLBTWp396x2qbtijM0SeqONXT07dhwcGBf
This week my guest is Mickie Kennedy - CEO of eReleases - discussing the power of PR. He says "Media Coverage is KING!"
We'll touch on how to write a KILLER Press Release, how to create a Media Message and how a simple survey can amplify your brand.
This week, we discuss how you market very niche product. My guest is Hannah Cox: her company, HC Technical Consulting and Contracting Services, provide technical coatings to to commercial and industrial partners across the UK.
It's a fascinating insight into a business that started at a kitchen table!
This week my guest is Matt Hughes - King of Video, discussing why you and your business should be using video as part of your marketing mix.
We discuss the power of Youtube, how you produce the best content, how long your videos should be, and how to get started.
This week's podcast is a masterclass on closing deals and securing business. My guest is James Church, author of 'Investable Entrepreneur' and Co-Founder of a company called Robot Mascot.
James talks us through five steps to success, why some people find closing so difficult, and what we can learn from Donald Trump!
This week we talk about marketing within the Animal Health Industry.
My guest, Laurie Warren, explains the various marketing roles that exist in this field, the similarities between Animal and Human health, and how to find yourself an opportunity.
This week we look at how you market a city and it's night time offering. My guest is Natalie Cargill of Cambridge BID (Business Improvement District). We discuss how to market a destination, how the channels are different depending on the audience, and how the marketing techniques are changing.
This week we discuss Sustainability and Business Strategy. We'll find out how a company develops its sustainability strategy, why it's important to have one, and how it can help grow the business as a whole. My guest is Victoria Hartley, a sustainability specialist with over 20 years experience in the area.
This week we lift the lid on the marketing role of a professional sports team and, specifically, professional football. My guest is Dan Bronowsky, Head of Communications at Cambridge United.
How do you market something you can't touch? This week my guest is John Wanklyn of Achiive - a training consultancy. John explains why they're different to most other training providers, and how their business pivoted quickly throughout COVID.
This week, a fascinating interview with Vhari Russell - Food Marketing Expert and founder of Grub Club Cambridge. Vhari lifts the lid on the lengths food marketers go to getting their product traction, and just how long preparations for Christmas actually take!
This week, we look at one of the marketing models that often causes confusion - SWOT! Keith Rowland is my guest, who explains what SWOT is, before moving onto TOWS.
This week Kiran Kapur and Charlotte Lestienne discuss the dilemma that education settings face when OFSTED results arrive. Considering the current climate, should they be used for marketing purposes?
This week we're talking about marketing careers and, specifically, 'headhunting'. My guest is Adam Nichols, Director of Rosslyn David - The Marketing Headhunters. He explains what a head hunter is, why they're so effective and how you can get yourself on their radar!
As Luca Brecel becomes World Snooker Champion, and the UK prepares for the coronation of Charles III, our Opinionated Marketers discuss whether national stereotyping in marketing is actually useful.
This week my guest is Joe Glover of The Marketing Meetup - a now global marketing community started in Cambridge by Joe. Joe explains his motives for starting the organisation, and fills us in on how it's grown.
This week our Opinionated Marketers attempt to put a positive spin on... well... everything!
This week we discuss reflection, and the importance of doing performance reviews in the right way. This week's podcast will TOTALLY change the way you approach what can be a difficult but essential task.
As the UK government gets ready to test its Emergency Alert system, and BT 'war game' for potential conflict between China and Taiwan, our Opinionated Marketers discuss risk management and and planning.
This week it's another chance to find out about Topic Clustering. My guest is Skyler Reeves, Founder and CEO of content marketing agency Ardent Growth.
This week we talk about Marketing Messaging, and my guest is Henry Adaso - author of 'The Art of Messaging'. He explains his theory of 'Remarkable Messaging' and explores why celebrity endorsement really works.
This week we discuss sustainability - and what a good sustainability strategy looks like. Nigel Clark is my guest, tutor at the Cambridge Marketing College.
This week our Opinionated Marketers discuss success, and how it doesn't always mean what you might think it does. Kiran Kapur and Charles Nixon from Cambridge Marketing College examine!
This week we discuss communications in local government, and my guest is Dr Nik Johson - Mayor of the Cambridgeshire and Peterborough Combined Authority.
This week we discuss marketing in the IT space.
I'm joined by Kate Duggan, Chief Marketing Officer at Redgate Software. We discuss marketing in a B2B environment, Redgate's segments, and how they use 'Thought Leadership' as a strategy.
This week we explore the world of influencer marketing. My guest is Chris Kastenholz of Pulse Advertising - an Influencer Marketing Agency with offices across the globe. (https://www.pulse-advertising.com/)
We've all heard about 'shrinkflation' - and always from a negative perspective. But could it actually be good for us? Charles Nixon and Kiran Kapur explore!
Should management and leadership be the end goal for all careers? Is the career 'ladder' something of the past. Jaspar Robertson, Fellow of the Cambridge Marketing College, discusses.
This week our Opinionated Marketers discuss two articles on AI that highlight the positives and negatives of Chat GPT and other AI Chatbots. Further reading here https://braff.co/advice/f/you%E2%80%99re-going-to-set-the-world-on-fire and here https://www.theregister.com/2022/12/06/internet_ai_gpt_ios/
This week we talk all things data and insights. We'll explain what a 360 view of customers actually means, how to bridge the gap between physical and digital customer experiences and explore how marketing campaigns can fail. My guest is Shamir Duverseau, co-founder of Smart Panda Labs, who has 20 years of experience in marketing.
In a bonus instalment of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss BARD - Google's rival to Microsoft's ChatGPT.
It's Apprenticeship Week, and our Opinionated Marketers discuss an article in the Daily Telegraph this week. It not only encourages middle class families to do them, but suggests they are better value than a traditional degree course. Charles Nixon and Kiran Kapur discuss.
https://www.telegraph.co.uk/news/2023/02/05/middle-class-parents-should-encourage-children-do-apprenticeships/
We're celebrating National Apprenticeship Week on the show. Our apprenticeship lead at the college is Charlotte Lestienne, and she asks Kiran Kapur what it's like to not only train apprentices, but to have them in her team.
This week our Opinionated Marketers discuss the technology company Amazon. Following years of rapid growth, they now wrestle with soaring costs and a stagnating legacy business.
We also pay tribute to college co-founder, Ian Brownlee, who died this week aged 84. Ian was a passionate marketer and brilliant educator who will be sorely missed by all at Cambridge Marketing College.
With lots of marketers making plans for the new financial year, this week we discuss how to plan your marketing. We'll touch on the differences between Business and Marketing planning and how to communicate your plan to the wider team. Charles Nixon contributes.
Generation Z - Woke, Broke and Complicated (!). This week our Opinionated Marketers discuss this conflicted marketing group. https://www.economist.com/business/2023/01/16/how-the-young-spend-their-money
This week's podcast is essential listening for anyone who ever finds themselves in meetings! My guest is Stuart Gillis from Seventh-Wave - a people training company. We talk about how to have the most efficient and effective meetings, how long they should be and why you shouldn't be afraid to disagree during them!
This week our Opinionated Marketers discuss the book 'Life 3.0: Being Human in the Age of Artificial Intelligence'.
We start 2023 with a look at Entrepreneurship. My guest is Drew Moffitt, a serial Entrepreneur! He tells us about some of the businesses he's set up, how you deal with failure and the mindset of an Entrepreneur.
In our first podcast of 2023, Kiran Kapur and Charles Nixon discuss the topics and trends they predict will be big this year.
This week my guest is Emily Holmes - who is the SEO and Optimisation lead at Anglian Home Improvements. We discuss the different types of data we use, what A/B testing is and how to measure success.
This week we continue our discussion on a new report from The Good Agency, which discusses how brands will address the current Cost of Living crisis. Hosted by Kiran Kapur and Charles Nixon.
It's fair to say sustainability is very de rigiueur right now. We all want our companies to be sustainable, and know that we all have to do more. However, sustainability seems to come with its entire own language. So this week Charlotte Lestienne of Cambridge Marketing College takes us back to basics.
This week we discuss a new report from The Good Agency, which discusses how brands will address the current Cost of Living crisis. Hosted by Kiran Kapur and Charles Nixon.
This week our Opinionated Marketers, Kiran Kapur and Charles Nixon, discuss the benefits of harnessing positivity in your marketing.
Recently, I was asked how you get to be a guest on a Podcast. So we thought we'd turn this into a Podcast of its own!
As Doctor Martens announce they're raising the price of their boots, our Opinionated Marketers discuss their interesting approach: consulting their consumers first. https://www.marketingweek.com/dr-martens-price-increases/
This week we talk all things Risk. We start with 'What is a Risk?' before moving on to how you identify them, and finally how you mitigate risk. Guest contributors include Dulcie McLerie from Tenable and Carla Crocombe of Safety Rocks.
This week, Barbour have launched a new campaign with the help of Paddington Bear - aiming to keep existing garments out of landfill and on coat stands. With eBay also launching their 'Better Than New' promotion, our Opinionated Marketers discuss the reasons behind these strategies.
We last spoke to Neil Wilkins on the podcast over a year ago and - since then - so much has changed in the world of Metaverses. So is NOW the time to dip your toe in the water? Neil and Kiran discuss.
As the world's population passes the eight billion mark (that's 8,000,000,000!) our Opinionated Marketers look at how other parts of the world are trying to curtail consumption of resources.
This week, a double bill of guests as we discuss Company Culture. First of all Andrew Headley explains what culture is and how to improve it, and then David Sales explains how great culture helps create better performance.
This week my guest is Harry Morton, founder of Lower Street Media - a Branded Podcast Agency. We talk about the process of making a podcast, growing your audience, monetising your programme and how Podcasts can work in the B2B arena.
This week we discuss an excellent book - 'The Great Demographic Reversal' by Charles Goodhart and Manoj Pradhan. You can buy the book here. https://uk.bookshop.org/books/the-great-demographic-reversal-ageing-societies-waning-inequality-and-an-inflation-revival/9783030426569
This week our Opinionated Marketers want to give our (current) Prime Minister some advice! We discuss how to tackle change whilst retaining 'buy in' from stakeholders in your organisation.
It's Cyber Security Month, and this week my guest is Dulcie McLerie - Principal PR Manager at Tenable. Dulcie explains what "Threat Actors" are, what information they want, the techniques the use to disarm you and how your organisation can protect itself against the threat of cyber attack.
New UK Prime Minister, Liz Truss, has just realised she's been talking the wrong language. Our Opinionated Marketers, Kiran Kapur and Charles Nixon, explain!
This week my guest is Sarah Townsend, the best selling author of "Survival Skills for Freelancers". Sarah has a new book out - "The Little Book of Confusables", and joined us to talk about the process. We touch on how to write, how to publish and how to promote. You can buy the book here! https://www.amazon.co.uk/Little-Book-Confusables-Spelling-Mistakes/dp/1916371531/ref=asc_df_1916371531/?tag=googshopuk-21&linkCode=df0&hvadid=607008796504&hvpos=&hvnetw=g&hvrand=14820717545047996305&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9044886&hvtargid=pla-1730180459415&psc=1&th=1&psc=1
As Opec consider cutting oil production our Opinionated Marketers discuss whether the solution is as simple as just using less of everything, and rewarding companies who are sustainable and stable as well as profitable. Further reading https://www.reuters.com/business/energy/opec-consider-oil-output-cut-over-1-mln-bpd-sources-2022-10-02/
How do you begin exporting your products to other markets across the world? What unique challenges do British companies face, and how do you overcome them? This week our guest is David Hill - Managing Director of Cocoda - a Specialist Confectionery Sales and Marketing Consultancy
Naughty Billboards. No, not that sort! This week our opinionated marketers discuss whether ALL Billboards should be banned in cities. 'Adfree Cities' advocate just this, we discuss the possibilities and implications. (Further Reading https://www.bbc.co.uk/news/business-62806697)
"Look inside before we look outside, so we can serve the people we want to serve". This week my guest is Tim Parkin, an advisor to Marketing Executives, and we look at how to get the best from collaboration.
As we enter a new Carolean era, we discuss how the timing could just be perfect for business AND the environment to thrive. Kiran Kapur and Charles Nixon discuss.
This week we discuss Customer Centricity... what it is... and why the customer should be at the centre of every businesses decision AND process.
My guest is Stu Kaley, Director of Customer Experience and Digital at the Chartered Institute of Marketing.
How do you market your way through a period of national mourning? Indeed, should you? Our Opinionated Marketers discuss the best approaches and things to bear in mind.
This week we talk about how retailers of second hand goods should consider repositioning themselves as heroes of sustainability. Hosted by Kiran Kapur with comment from Charles Nixon.
This week we take a look at how to maximise the results of a marketing team, and how to ensure your processes are resilient and effective.
My guest is Tim Parkin; an advisor to Marketing Executives who helps maximise results in marketing teams. Controversially, he says the customer DOESN'T come first! Listen to find out why.
Mire (noun): a complicated or unpleasant situation from which it is difficult to extricate oneself.
This week our Opinionated Marketers discuss whether big companies should change their marketing strategy when they suddenly find themselves under the media microscope.
This week's podcast is ESSENTIAL listening for anyone in any industry who's involved - in ANY way - in Social Media!
My guest is Andrew Jenkins, CEO of Volterra: a Social Media and Marketing Agency. We touch on audits, how to choose channels effectively, social media guidelines and so much more.
This week there are a number of contentious stories from the world of marketing. We discuss a potential ban on 'photoshopped' images, Asda and their yellow beans and Multi-Generational mortgages. Kiran Kapur and Charles Nixon host.
This week we talk all things 'Team Performance' with my guest, David Sales of First Ascent Group. We discuss what a successful team looks like, what the new post-pandemic challenges are in developing a successful team, and how to best communicate within your organisation. Hosted by Kiran Kapur.
As the Bank of England announce a hike in interest rates, and with inflation tipped to pass 13% this year, we discuss why the BoE have made this move and what impact it will have for marketers. Kiran Kapur and Charles Nixon discuss.
This week we discuss podcasts! How do you go about making one? How should it look and sound?? How do you get an audience??? If you've ever wanted to be a podcaster, then this is essential listening.
This week our Opinionated Marketers discuss whether companies should have opinions! Over the last few weeks a few organisations have arguably jumped on various bandwagons in order to gain capital. Is that right? Charles Nixon and Kiran Kapur discuss!
This week we consider radio and the benefits of advertising on radio. We discuss the industry, radio's ROI and how to create a winning campaign, with our guest Freddie Scherer, Managing Director of Star Radio.
In this episode, we discuss how some manufacturers of everyday products are using new strategies to keep cash-strapped consumers buying pricier products even as the threat of recession looms. You can read more in this article here or at https://www.reuters.com/business/retail-consumer/colgate-tide-maker-pg-rejig-price-tactics-keep-cash-strapped-shoppers-2022-07-25/
This week, it's another chance to hear my interview with Elliot Chapman-Jones, Head of Public Affairs for the Wildlife Trusts.
This week we lift the lid on the world of storage and warehousing. My guest is Simon Baugh, Group Marketing Director at SEC group. He explains what 3PL and 'Turnkey' means - and the impact that Brexit has had on the industry. Hosted by Kiran Kapur.
In the second part of our occasional series, this week our Opinionated Marketers discuss the levers that government can pull during periods of recession. We discuss the fiscal options and the macro economic options, and why slashing prices in recession is rarely the answer.
Charles Nixon and Kiran Kapur discuss.
This week my guest is Mark Connolly MD of Marketing Mavens.
We discuss how to brief Creative Agencies, how NOT to brief a creative agency (!) and how to get the best results from the relationship.
This week our Opinionated Marketers take issue with an article in Marketing Week; suggesting that a government marketing campaign is encouraging business to slash marketing budgets. But is that actually true?! Kiran Kapur and Charles Nixon investigate.
https://www.marketingweek.com/government-campaign-slash-prices-cut-marketing/
This week we start a short series on Recessions and how to deal with them. This week we explain what a recession actually IS - and how they CAN lead to depressions. Charles Nixon and Kiran Kapur discuss.
With City bosses warning the UK faces recession in 2022, we discuss how many of today's bosses have never lived and worked through a period of economic decline - and what similarities all recessions have. Further reading https://www.ft.com/content/46be2022-d9ad-4b4f-a189-1f58c1759fc1 (Paywall)
This week we discuss the huge variety of marketing opportunities in the construction industry. My returning guest is Richard Kendrick, Marketing Director of Leyland SDM in London.
As Google put an engineer on leave after he says a BOT has become sentient, our Opinionated Marketers discuss the rise of 'RoboJournalism' and how marketers could use the technology to their advantage. Kiran Kapur and Charles Nixon discuss with further reading here: https://www.theguardian.com/technology/2022/jun/12/google-engineer-ai-bot-sentient-blake-lemoine
This week we discuss the vital role that Marketers play in sustainability. My guests are Charlotte Lestienne and Nigel Clark.
As KFC run out of lettuce, and McDonalds run short of fries, our Opinionated Marketers discuss the challenges of supply, supply chains and how to make a plan!
We're all marketers here, and we all like to help people. So, when someone asks for your expertise, how can you best help them? Kiran Kapur of Cambridge Marketing College has some tips in this week's Podcast.
An article on Crowdfunding weapons for the war in Ukraine gets our Opinionated Marketers talking about Fundraising, Committed Enterprise and how marketers are involved throughout.
This week Charles Nixon, Founder of the Cambridge Marketing College, is my guest. We look at marketing cycles, why change is creative and much more!
This week, Kiran Kapur answers all of your questions on Careers and Qualifications in Marketing. To contact the show visit https://www.marketingcollege.com/contact
As Brewdog launch a new Employee Ownership Programme, this week our Opinionated Marketers discuss whether it's actually IS a revolutionary idea, and why loyalty might be the next big thing for companies. Kiran Kapur and Charles Nixon discuss.
https://www.brewdog.com/uk/brewdog-blueprint?xnpe_tifc=hIBNhIoDbuYlhIbpxfn7OMpZhfEWVjQsVuU_O.bX4IYX4ypshIopxIbZbf4shIeL4fx7
This week my guest is Nigel Clark, and we discuss the other three ps. People, Planet and Profit.
Hotchpotch: (Noun). A confused mixture. This week our Opinionated Marketers discuss everything from Ukraine to food to brands who are best placed to survive a recession. Charles Nixon and Kiran Kapur discuss.
Health and Safety: Not a typically dynamic and exciting subject, but this week's guest makes it just that. Carla Crocombe is Founder and MD of 'Safety Rocks'. She explains how she developed her brand, how to stand out in a crowded market and how to get a foot in the door with big organisations.
As Elon Musk bids $43billion to buy Twitter, our Opinionated Marketers discuss why he wants it, whether it's still relevant and what the future might hold for the networking site. Kiran Kapur and Charles Nixon discuss.
This week - a topical theme - Marketing Budgets! We'll talk about how you set one, how you sell it into the organisation and explain the hilarious "SOMA" theory! Chartered Marketers Thomas McAlinden is my returning guest.
This week our Opinionated Marketers look at the week's news through a positive prism! Why shrinkflation might not be such a bad thing, and why getting old is actually great. Kiran Kapur and Charles Nixon discuss, with further reading here: https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/aging-reframed-seeing-aging-as-an-opportunity-in-healthcare
This week we discuss the future of work. With home, hybrid and office working all now completely normal - we discuss the exciting opportunities that the future brings along with the things to watch. My guest is Natacha Wilson, Founder and Director of Cambridge Insights.
"Contingency Planning - not a sexy subject". A quote from our very own Charles Nixon as we discuss why Contingency Planning is vital and why every company has to do it. Also with Kiran Kapur.
This week my guest is Adam Bastock of Small99. We talk about the sheer number of small businesses in the UK through the prism of sustainability. We explain both 'Greenwashing' and 'Greenhushing' and the risks and rewards of both.
This week we discuss customer complaint behaviour with my guest, Thomas McAlinden. We look at service failure, scenario planning and also how 'self service' technology can actually reduce customer complaints.
This week my guest is Richard Kendrick, who spent over 7 years working in Marketing for the Agricultural Industry. We talk about the technological changes in farming, how to market TO a farmer, and the difference that Jeremy Clarkson has made to the industry!
To celebrate International Women's Day - it's another chance to hear Alison Theaker, college lecturer, talking about Female Entrepreneurship.
As the conflict in Ukraine continues, this week we discuss Corporate Culture - and whether companies do have an obligation to take a stance on Russia. Kiran Kapur and Charles Nixon Discuss, with further reading here: https://www.bbc.co.uk/news/business-60649214
In the next instalment of our occasional Marketers Toolkit series, this week we discuss Competitors. How every business has them, and why their threat might not be immediately obvious! Kiran Kapur presents.
As the world watches the Russian invasion of Ukraine, our opinionated marketers discuss the huge and sometimes surprising reaction of global companies, and digest their changing marketing strategies. Kiran Kapur and Charles Nixon present.
This week we discuss Innovation and Change in a "VUCA" world. We start by explaining what VUCA is, before discussing tactics and of how to survive and thrive in a VUCA landscape. My guest is Natacha Wilson, a Development Consultant and Marketeer.
Cryptonomics. Puritech. Brandalism. This week Charles Nixon and Kiran Kapur discuss the Wunderman Thompson article that attempts to correctly predict the terms and phrases that will all become part of the marketing vernacular over the coming months!
It's that time of the year when companies start setting budgets, so a timely reminder of what finance has ever done for marketing. My guest is Jeremy Hyde, Regional Director of the FD Centre.
This week, Charles Nixon and Kiran Kapur discuss whether less really IS more. It's a phrase often used in Business and Marketing, but have we now reached the stage where we need to practice what we preach?
This week we delve into the brave, exciting new world of "Topic Clustering" in Content Marketing. My guest is Skyler Reeves, Founder and CEO of content marketing agency Ardent Growth.
This week we discuss a brilliantly uplifting article from Future Crunch entitled "99 Good News Stories You Probably Didn't Hear About in 2021". As the authors themselves muse: What if BAD news wasn't the ONLY news?!. Kiran and Charles discuss their favourite stories from the list, and consider what marketers should take away from the article.
This week college fellow, Alan Anstead, explores the art of Internal Communications. We discuss how to make them both effective AND exciting!
As we're at the start of a new calendar year, and with lots of businesses looking at plans for the new financial year, Dr David Hall joins me to talk about the differences between Creativity and Innovation.
Unilever is a company that's actively been promoting and championing its green credentials, which has been reflected in its product range and distribution methods over the last decade. Now, however, they announce they're cutting 1500 jobs, and Charles Nixon considers whether profit and sustainability can ever REALLY come hand in hand. After all, the temptation of a greater financial return is never far away...
Today we discuss Online Presentations, a necessary skill in this post-pandemic world. We discuss the differences between online and live presenting, 'Death by Powerpoint' and how to counteract the lack of eye contact and body language. My guest is Roger Edwards, Marketing Speaker, Consultant and Trainer and an expert in this field!
This week Charles Nixon discusses his theory of the "Conflicted Consumer" - the buyer who wants to buy (and is being encouraged to buy) but also appreciates that the best thing for the environment is not to buy at all! Our discussion then moves on to "Conflicted Companies", and the challenges that they face as retailers. Kiran Kapur joins.
This week we discuss the power of audio, and why it's earnt its right to be part of the marketing mix. Alan Anstead is our expert here at the college, and he joins Kiran Kapur to talk about the benefits of audio and how it can be best used in marketing.
Occasionally on the podcast, we like to review and discuss publications from the business world. This time we talk about "Meltdown: Why Our Systems Fail and What We Can Do About It. Meltdown uses real-life examples to reveal how errors in thinking, perception, and design lie behind both our everyday mistakes and our most terrifying disasters.
You can buy it here: https://uk.bookshop.org/books/meltdown-why-our-systems-fail-and-what-we-can-do-about-it-9781786492265/9781786492265
This week Nick Wake of Awaken Communications joins me to talk Careers in Content Creation. We start at the beginning with what Content and Content Marketing ARE, what careers in the industry look like and what skills you'll need to learn to have a successful career as a Content Creator!
For the final time this year, our Opinionated Marketers get together to discuss topical matters from the world of Marketing. This week we discuss an article in Marketing Week that suggests "ruthless consistency" is the most underrated and key marketing skill. Kiran Kapur and Charles Nixon discuss, and you can read the article here! https://www.marketingweek.com/underrated-marketing-skills/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=24301832&sid=MW0001&adg=A6B8BD96-0308-460A-874C-E8576693C945
Should we be putting more effort into charitable advertising? Has charity fatigue left us immune to third sector marketing? Kiran Kapur and Charles Nixon discuss, with further reading here.
https://www.goodagency.co.uk/giving-britain/
Struggling with the whole Metaverse thing? Confused by everything that Facebook and Mark Zuckerberg say right now?! This week we make everything simple thanks to the help and knowledge of College fellow Neil Wilkins!
Does it matter if you're the first person into a new space? So often, we think of these pioneers as having the upper hand. However, as Charles Nixon and Kiran Kapur discuss, it doesn't always pay to be a trailblazer...
Further reading here: https://uk.bookshop.org/books/inside-the-tornado-marketing-strategies-from-silicon-valley-s-cutting-edge/9781900961585
This week, in our occasional series of Marketing Models, we move onto C. With the help of Daryl Fielding and Andrew Hatcher - we discuss Costs (and why this is different to Price) and also Customers. Hosted by Kiran Kapur.
This was going to be "The one where we talked about Christmas adverts". But - owing to the fact they're seemingly nowhere to be seen - we had to change tact! Kiran Kapur and Charles Nixon discuss the decline of linear TV and what that means for the annual Christmas campaigns.
This week, I'm delighted to welcome Pete Martin of "Always Be Content" marketing agency to the podcast. We'll discuss why it's important to market your sustainability credentials and highlight some of the risks and hazards along the way! It's a fascinating interview with great insight into a very hot topic.
This week our opinionated marketers discuss the perils of marketing in 2021, where innocent and well meaning intentions can backfire. Kiran Kapur and Charles Nixon discuss.
This week, we look at marketing in three very different industries and spaces. First of all we hear from the Emergency Services, before moving onto Estate Agency and ending with a Charity. My guests are Elizabeth Curtis, Rowan Waller and Thirzah McSherry.
This week our Opinionated Marketers touch on subjects such as "Reputation Management" and "Crisis Communication" - prompted by topical events like supply shortages and Yorkshire Cricket Club's racism scandal. Kiran Kapur and Charles Nixon discuss, with further reading here. https://influenceonline.co.uk/2021/11/05/yorkshire-county-cricket-club-racism-and-how-not-to-manage-a-crisis/
The title may seem terrifying, but this week's podcast is utterly fascinating! My guest, Katie Hart, helps us first dissect and then digest Geert Hofstede's framework for cross cultural communication - and explains its usefulness (and importance) in marketing!
We've all heard about Facebook's rebrand to "Meta". So what better time to find out exactly what it's all about, what a Metaverse is, and why marketers may want to think about utilising virtual worlds on a regular basis.
Further reading: https://www.theverge.com/22701104/metaverse-explained-fortnite-roblox-facebook-horizon
Today we're talking all things PR with the fabulous Rachel Roberts, President of the Chartered Institute of Public Relations (CIPR) as of next year. We look into how PR has changed over the years, and why journalists can be and should be your friends!
This week we digest "Doughnut Economics" a fabulous economics book by Kate Raworth. She discusses moving beyond relentless growth - instead zeroing in on the sweet spot: A system that meets all our needs without exhausting the planet. Kiran Kapur and Charles Nixon discuss - you can buy the book here! https://uk.bookshop.org/books/doughnut-economics-seven-ways-to-think-like-a-21st-century-economist/9781847941398
Diversity and Equality are increasingly important issues in the world of marketing. To help us explore and navigate what can be a complicated area, I'm delighted to be joined by Natasha Broomfield-Reid, head of diversity inclusion and wellbeing at Mills & Reeve. We explain the differences between Diversity, Equality and Inclusion - and why even small organisations should start their journey now.
This week we discuss growth, green growth, sustainability, productivity and how they all intertwine! If you want to feedback on this or other episodes, please drop us a tweet @cmcpointsofview!
This week we talk Entrepreneurship with Owen Williams, Founder and MD of "West View IT". We'll hear how Owen started his business (and the sacrifices he willingly made to do so) and his advice for anyone thinking about starting their own company!
We love a good portmanteau, and this one has it's roots in Harold Macmillan's conservative Government of 1963. Kiran Kapur and Charles Nixon explain what Stagflation IS, why it's not a great thing to have, and how it affects marketers. Further reading here https://www.theweek.co.uk/news/uk-news/954312/what-is-stagflation and here! https://www.poemhunter.com/poem/talking-turkeys/
Sustainability is everywhere at the moment - so my guest, Charlotte Lestienne, talks us through ALL of the jargon (Carbon Neutral, Net Zero, Scopes 1-3) and explains how a small organisation CAN play a big role fighting the climate crisis.
At a time when the UK is suffering with a shortage of drivers fuelled by Brexit and the Pandemic, we discuss whether - as a country AND as marketers - we need to take a more positive view and approach. Is now the time to innovate? Charles Nixon and Kiran Kapur discuss - with illustration here! https://marketoonist.com/2020/11/strategic-planning.html
This week's podcast is a fascinating one, as I speak to Rob Gregory of Magnifica Technologies. As you'll hear, he's a firm believer in the phrase "Timing is Everything". We touch on why it's important to know your customer and their behaviours, but also to know YOUR business too.
Recorded at the height of the fuel supply crisis in the UK, this week our Opinionated Marketers consider what responsibilities marketers have in a climate like this one. How do we market effectively, without adding to consumer panic - and what are the risks associated with doing so? Kiran Kapur and Charles Nixon discuss with further reading here: https://www.bbc.co.uk/news/business-58709019
This week we discuss the power of data with Samed Hasaj - Marketing Operations Manager at Advanced. We discover what Marketing Automation is, how it works and what it can do.
This week I'm joined by David Earp, who has spent 24 years as part of the Government's Export promotion team - The Department of International Trade.
We find out if EVERY company should now be exporting, what they should do before they start marketing overseas, and how to be successful in international trade.
This week our guest is Elliot Chapman-Jones, Head Of Public Affairs at The Wildlife Trusts. We investigate what Public Affairs actually is, how they successfully lobby and influence Members of Parliament, and how to get into this curious and fascinating career.
Today, one of the world's largest port and terminal operators claims the only way to resolve the current supply chain crisis is to reduce consumer demand. So how do marketers square that circle? Kiran Kapur and Charles Nixon discuss, with further reading here: https://www.ft.com/content/747be2c8-7ee8-4ec3-9725-a2fdbebc937d
With rumours abound that Amazon is to open a Department Store, this week our Opinionated Marketers discuss the merits of a 'hybrid high street'. Bricks and Clicks is nothing new, but perhaps this move is less surprising than it first seems in a Post Pandemic world. Further reading: https://www.economist.com/business/2021/08/28/amazons-department-store-plans-are-less-surprising-than-they-appear
This week we discuss a BBC article on shops who've survived in London for hundreds of years. We find out how they've kept going, and what lessons we can learn from these businesses. Kiran Kapur and Charles Nixon discuss Paxton & Whitfield, Lock & Co, Henry Poole & Co and more - read the article here.
https://www.bbc.co.uk/news/uk-england-london-58202817
Crisis seems to follow crisis. Inequality is rising, growth is stagnant, the environment is suffering, and the COVID-19 pandemic has exposed every crack in the system. This week we review the excellent "The Power of Creative Destruction" book by Philippe Aghion. Kiran Kapur and Charles Nixon present.
https://uk.bookshop.org/books/the-power-of-creative-destruction-economic-upheaval-and-the-wealth-of-nations/9780674971165
This week, we look at the IPCC Report and whether marketers could be the saviours - or the savages - when it comes to reducing overconsumption and helping save the planet. You can read the IPCC Report here together with the report in The Guardian about Harvey Nichols as mentioned by Kiran.
Links: https://interactive-atlas.ipcc.ch/ and https://www.theguardian.com/business/2021/aug/09/harvey-nichols-reflaunt-launch-luxury-resale-service
This week we discuss the Philip Kotler article that suggests Marketing needs to change and be curtailed for the sake of planet earth. Regular listeners to the podcast will know this has been a recurring theme of ours, so it's good to see we're blazing a trail (!!). Read the article here and click play to listen. https://4pkotler.medium.com/does-marketing-need-curtailment-for-the-sake-of-sustainability-72a572bbcf89
This week we move onto B on our Toolkit, and touch on things like "B2B" "B2C" and "BCG". With help from David Lewis, Charles Nixon and hosted by Kiran Kapur.
Where are all the Olympics adverts? We're just not seeing them. Charles Nixon and Kiran Kapur consider whether we've reached sponsorship overload. Further reading:
https://www.theguardian.com/sport/2021/jul/19/toyota-scraps-olympics-tv-ads-amid-lukewarm-support-in-japan
This week we start an occasional series on the Cambridge Marketing Podcast - The Marketers Toolkit. We start with A - and we look at techniques like AIDA and ANSOFF. Listen it to find out more!
Should we, as marketers, still be obsessed with growth? This week, Charles Nixon and Kiran Kapur suggest that maybe there are other metrics to be looking at.
This week on the podcast, we discuss Retail with my guest, Karl Meyer. We start with what Retail IS, the different types of retail and the future of retail too.
This week we touch on two topics. 1 - How bad incentives ruin good marketing and 2 - Pricing, and so called 'Sham Sales'. Charles Nixon and Kiran Kapur discuss, with further reading here https://www.marketingweek.com/how-bad-incentives-ruin-good-marketing/ and https://www.ft.com/content/9cc9126f-2537-4bce-a36f-2b7bd4c1b01f.
This week my guest is Daryl Fielding, who was a senior marketer with companies like Vodafone and Mondelez International and who's now a Portfolio Manager. We explain what a customer journey is, why it's important to understand it and - interestingly - where it starts.
As England gets ready to remove all remaining COVID restrictions, what will that mean for businesses? What challenges will they face, and how will they embrace them? Kiran Kapur and Charles Nixon discuss.
Culture: Everyone sort of knows what it is, but it's impossible to describe. A bit like the colour indigo! This week my guest is Andrew Hedley, and we find out what Organisational Culture is - how you identify it - and how you create it.
New research this morning demonstrates the challenges facing all graduates as they enter the world of work, and the changing appetite towards 'riskier' job opportunities. Kiran Kapur and Charles Nixon discuss, further reading: https://www.ft.com/content/2fc4e1f4-a5e8-4cbd-9bd8-f51a43b01417
This week my guest is Daryl Fielding, who was a senior level marketer with Vodafone and is now a Portfolio Director. We talk about Leadership Qualities, move onto Diversity and also touch on "DOers" and "Leaders" !
As we move into post pandemic life, is it time to address the subject of overconsumption? Or is 'peak stuff' just a myth? Charles Nixon and Kiran Kapur discuss, with reference to J. B. MacKinnon's book "The Day The World Stops Shopping".
This week, a truly fascinating insight into how The Wildlife Trusts approach their marketing.
Thirzah McSherry, Director of Marketing and Communications, explains their strategy - how they measure success and how they get such great exposure in the media.
This week our Opinionated Marketers discuss the extension to COVID restrictions in England, and how consumers seem to be tiring of Digital functions like AI Chat Bots.
Kiran Kapur and Charles Nixon are in conversation, with the supporting article here. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/whats-next-for-digital-consumers#
In your quest to become the ultimate, well rounded marketer - there are some skills that you might not have thought about. This week, we focus on three different skills and traits for you to consider working on. Kim Tasso, Rob Watson and Charles Nixon contribute, hosted by Kiran Kapur.
Do marketers target the right people? Is Generation Z really going to save the world? This week our Opinionated Marketers consider who REALLY has the power to make decisions and to drive change. (The illustration referenced in the podcast is viewable here https://marketoonist.com/2021/06/generational-marketing.html)
If you're working in the world of marketing, and are thinking about the "next step", then this week's podcast is an essential listen. I'm joined by three different contributors as we look at Interim Management, Leadership and Entrepreneurship.
Nick Wake, Jaspar Robertson and Alison Theaker with Kiran Kapur.
As Domino's Pizza launch a huge "post Covid-19" recruitment drive, our opinionated marketers discuss the changing work patterns that we're likely to see over the next 12 months. Kiran Kapur and Charles Nixon discuss, with further reading here:
https://www.bbc.co.uk/news/business-57310154 and https://www.macrotrends.net/countries/GBR/united-kingdom/inflation-rate-cpi
This week, everything you ever wanted to know about apprenticeships but were too frightened to ask!
How do you take on an apprentice? Where do you find an apprenticeship? How old do you have to be? In the next 20 minutes, you'll find out (and more!)
This week our Opinionated Marketers consider whether the big supermarkets have been "caught napping" as Millennials seek quicker delivery times and new businesses oblige.
This week we speak to James Farmer, Head of Brand and Marketing Communications at the Chartered Institute of Marketing. We talk about the challenges of Marketing to Marketers, and explore the benefits of CIM membership.
Bricks, Roof Tiles and Cadbury's Flakes all have one thing in common. Supply issues. This week our Opinionated Marketers discuss whether it really IS an issue, or more of an 'opportunity'.
Associated reading here: https://www.theguardian.com/business/2021/may/15/building-crisis-looms-as-dwindling-supplies-bring-sites-grinding-to-a-halt and https://smallbusiness.co.uk/2020-set-to-be-record-year-for-new-companies-created-2551479/
This week, we consider how marketing property for sale has changed in the last 15 years. My guest is Rowan Waller, owner of "Wallers Estate Agents" in Oxford. We'll discuss how the internet revolutionised Estate Agency, and consider how it might look in another 15 years time.
This week - two stories make us consider whether Corporations behave in a hypocritical way, contrary to CSR claims that they regularly make.
Our opinionated marketers are Kiran Kapur and Charles Nixon, with further reading here https://www.bbc.co.uk/news/business-57050690
https://inews.co.uk/news/technology/us-attorneys-general-urge-facebook-to-drop-plans-for-an-instagram-for-kids-995120
This week, we talk Podcasting. My special guest is a radio presenter, producer and editor of this very podcast - Daniel Fox. He'll offer you top tips to make your Podcast sound professional and, most importantly, get an audience.
This week Kiran Kapur and Charles Nixon discuss the BBC Radio 4 programme "Dare to Repair", and why the blame for built in obsolescence SEEMS to be falling at the feet of marketers.
Hear the original programme here: https://www.bbc.co.uk/programmes/m000vgh8
This week: a "round table" discussion on why some companies keep quiet about their sustainability credentials. Thomas McAlinden and Nigel Clark consider the pitfalls of publicly marketing yourself as "Green".
This week, Apple rolls out iOS 14.5 - its biggest privacy update yet. It upends how your apps track your behaviour and will change your iPhone forever. Kiran Kapur and Charles Nixon discuss the ramifications for advertisers and marketers.
Further reading here
https://www.bbc.co.uk/news/technology-56831241
https://www.bbc.co.uk/news/technology-56896854
This week we discuss "New Techniques in Marketing". My guest is Mike Maynard, Owner at Napier Partnership Limited who are a Marketing and PR Consultancy - and a fellow podcaster too.
As Netflix announces a change in the way they release their original content, this week our Opinionated Marketers consider whether the pursuit of speed may be coming to an end. Charles Nixon and Kiran Kapur discuss, with reference to this article from Wunderman Thompson. https://intelligence.wundermanthompson.com/2021/04/un-bingeing-content/
This week we discuss Professional Services Marketing. First of all we'll uncover what professional services are, before moving onto how things will continue to change in this exciting sector. Kiran Kapur is joined by Gail Jaffa, Managing Partner of the PSMG and Nigel Clark who is the Professional Services Tutor of the Cambridge Marketing College.
There are changes coming in the retail sector, and this week our Opinionated Marketers discuss not just the future of the high street but also de-globalisation.
Kiran Kapur and Charles Nixon host, with further reading here: https://intelligence.wundermanthompson.com/2021/04/deglobalizing-retail/?mc_cid=b267bc4dfb&mc_eid=694f543e41
This week, a fascinating conversation with Dr David Hall - Chief Executive of the Ideas Centre Group. We talk about the differences between creativity and innovation (spoiler: they're not the same thing) and how to get the best ideas and solutions from your creative meetings.
Augmented Living is coming - but how real with the future actually be?! Kiran Kapur and Charles Nixon discuss, with further reading here:
https://intelligence.wundermanthompson.com/2021/03/augmented-living/?mc_cid=7351ea58c5&mc_eid=694f543e41
This week my guest is Miriam Shaviv, enlightening us all on Email Marketing. She'll tell us how often you should be doing it (it's more often than you may think) and why it's absolutely worthwhile!
"An office in 2021 is about as relevant as a typewriter and a fax machine."
This week our Opinionated Marketers try to navigate the choppy waters of "Working from Home", "Hybrid Working" and the potential "Return to the Office".
This week we get to the bottom of what DAM (Digital Asset Management) actually is. We'll find out how it works, how it can benefit an organisation, and what a company can do if they can't afford a "full blown" system.
My guest is Michael Wells, Founder and MD of "Third Light".
Covid has ruined many things over the last 12 months, but are Cinemas and Theatres its next long term victim? Kiran Kapur and Charles Nixon discuss!
This week I'm joined by two guests, Thomas McAlinden and Nigel Clark. We look at what we MEAN by Sustainability, and where companies should begin their "Sustainability Journey".
On this week's agenda:
Digital Marketing is a waste of money - and why companies needn't have an opinion on everything.
Charles Nixon and Kiran Kapur are our Opinionated Marketers, hosted by Daniel Fox.
This week I'm joined by Jeremy Hyde, Regional Director of the FD Centre. In this podcast we'll bust some of the myths around Finance Directors, and explain how a great FD and a Dynamic Marketeer can be the ultimate combination.
This week we digest the news that Unilever will ban excessive photo editing from its adverts. That takes us nicely onto ethics in marketing - and we end on the subject of DEEP FAKES.
In a new weekly series from Cambridge Marketing College, Kiran Kapur and Charles Nixon discuss the marketing issues of the week.
We start with Environmental Marketing. Isn't it all simply Greenwashing? Hear what our Opinionated Marketers think!
This week, a topic that's not discussed very often: Marketing in the PUBLIC sector. How is it different? Do you actually have 'Customers'?? What works differently???
My guest, Elizabeth Curtis, heads up Marketing and Communications at East Sussex Fire and Rescue Service - and she lifts the lid for us!
This week we give regular contributor, Charles Nixon, a question to muse on. What key skills do marketers need?? We also get into the attributes and traits that will differentiate a good marketer from a GREAT marketer.
This week my guest, Alistair Pryde, explains and discusses Competitive Advantage. First we'll digest what it is - before moving onto how you identify your own.
This week - "Digital Disruption". Annie Dawson explains what it is, who it affects and why businesses should be aware of potential disruptors. College founder Charles Nixon also returns with his unique take on consumer behaviour in 2021!
This week - the initially scary but very rewarding world of Freelancing! My guest is Sarah Townsend, a freelance marketing copywriter and author. Founder of the Cambridge Marketing College, Charles Nixon, returns to discuss changing consumer behaviour in a Post COVID world.
This week my guest is Andrew Hatcher, Mentor in Residence at Cambridge Judge Business School. He explains to us the importance of "customer experience" and how it MIGHT be more important than the actual marketing mix! Regular contributor Charles Nixon also heralds the renaissance of the humble brochure and direct mail.
How DO you choose your Digital Marketing Channel? What are the benefits of Facebook over Linkedin? What sort of marketing would work on Snapchat, and how would you execute it???
My guest this week is Ann Stanley of Anicca Digital, and she explains the range of Digital Marketing Channels and how you should pick according to your audience.
With the UK leaving the EU on January 31st 2020, and the transition period now being over, Marketers must now familiarise themselves with a new raft of Data Protection laws. Steve Bax from Bax Interaction is, as ever, on hand to walk us through it!
This week my guest is Thomas McAlinden, joining me to explain Growth by Brand Extension. We'll explain what is, the different ways of doing it, and give you a few tips on how to do it well!
Charles Nixon also joins us to talk about the rise of Automation in 2021.
If your goal for 2021 is to find a new job, then this podcast is a MUST LISTEN. I'm joined by two recruitment specialists from the highly respected Michael Page Recruitment Company, where we'll discuss how to give yourself the edge in a crowded jobs market and what to expect when being interviewed remotely.
Rob Watson, Marketing Manager for a Top 200 UK Law firm, returns to the podcast to discuss his article "Massively Undervalued Skills for Marketers". We'll help you to be at your most creative, and make the most of your time, in just 15 minutes.
This week my guest is Nigel Clark, and we discuss the importance of marketing with a purpose - who gets it right and what happens when you don't!
I'd love to tell you that a career in marketing is all "Rainbows and Unicorns". The reality is, however, that the challenges are as great as the rewards. This week my guest Rob Watson discusses a few of the difficulties for marketers, and how you can look after yourself whilst you face them.
(That's a long word!)
This week my guest is Alison Theaker; a PR and Marketing Lecturer who also has a keen passion in Entrepreneurships.
Returning guest Charles Nixon returns to consider how Brands should be behaving as we enter "Lockdown 2.0"
In this week's episode we discuss the importance of sound and audio in marketing - how 4 or 5 simple musical notes can immediately reinforce your brand! Don't believe us? Play our "Sonic Quiz" to see what we mean!
"Radical Localism: The most seismic shift in marketing strategy of the last decade". So says my guest, Rachel Hudson - an International Marketing Expert. Rachel will explain exactly what Radical Localism IS, and where you're already seeing it in action.
This week's guest is Graham Berridge, a software engineer and architect - specialising in Artificial Intelligence. He'll explain what AI is, what it ISN'T, and how it can be used to best effect.
We also welcome Cambridge Marketing College's founder, Charles Nixon, back onto the podcast to look into his crystal ball to see what the future may hold!